Content Marketing

  • Most Topular Stories

  • Think Something New

    Visual Creatives, Inc.
    Marla Saunders
    19 May 2015 | 1:09 pm
    Think something new. Read something — anything — that takes your mind in a new direction. Need some ideas? Go check out this newsletter: Alex Madrigal’s Weekly Newsletter  Read a new book. This is one that is on my Kindle ready to go: The Four Lenses of Innovation http://www.amazon.com/The-Four-Lenses-Innovation-Creative/dp/1118740246 Don’t read a marketing book, read something else. Something totally out of the realm of what everyone else is thinking. Take a new class. Make something. Make something really awesome, like lasercut cupcake toppers or lamps that belong in Mario…
  • Most Companies Fail at Innovation Because…

    Innovation Change Management
    Braden Kelley
    20 May 2015 | 10:54 am
    Most companies fail at innovation because they fail at change. There you go, there is the entire article in a single sentence. Please click the like button or leave a comment on your way out, and I’ll turn out the … Continue reading →
  • There Will Always Be Dishes in the Sink

    Big Leap Creative
    Lisa Gerber
    12 Apr 2015 | 8:30 am
    I’m not terribly big on memes and inspirational quotes but this quote, shared by my friend Amy O’Hara on Facebook, made me feel some forgiveness towards myself – perhaps all the recent chaos in my life isn’t as bad as I think it is. Lately, I’ve barely been able to show up prepared. You know that feeling – how ugly it all looks on the inside, like Oz behind the curtain, hoping like hell you’re making it look easy on the outside? Arriving windblown and breathless at each deadline, trying like mad to bring your heart rate down and appear to be…
  • Map Out Your Buyer’s Journey to Maximize Conversion

    Roojoom Blog
    Orlee Gillis
    27 May 2015 | 5:44 am
    In a recent Forrester survey, 74% of business buyers said they conduct more than half of their research online before making an offline purchase. What does this mean for marketers? Buyers are in control! At Our recent Roojoom Meetup, co-hosted with Penguin Strategies, Marketo‘s David Myers discussed the challenges posed to today’s marketers — by virtue of the digital world we live in, customers are increasingly reliant on the internet for information for their buying decisions. This takes the power out of marketers hands, and forces us to work harder in order to nurture…
  • Guy Kawasaki on Innovation

    Visual Creatives, Inc.
    Marla Saunders
    26 May 2015 | 8:32 am
    Happy Summer! During the summer at Visual Creatives, we lighten up our work days. We spend some time planning, looking for new ideas, brainstorming for clients and generally indulging in a little Blue Sky thinking. So to bring the spirit of our summer into yours, here is a video we watched this morning from Guy Kawasaki. Delivered as the keynote speech for TIANOW.org, this is one of the best presentations I have heard from him on the topic of innovation and anticipating where the curve of your industry is headed. True innovation usually occurs on the next curve, not the curve you are on.
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    Content Marketing Institute

  • How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

    Sujan Patel
    29 May 2015 | 3:00 am
    A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling software and checked in with us regularly, but in terms of overall brand awareness, we were sorely lacking. That all changed when we made a concerted effort to commit to content marketing. By implementing the following 10 steps, we were able to grow our site from 20,000 page views per month to over 200,000 page views per month in the span of just one year. While we’re a start-up, many of these lessons can be applied to larger brands as well – anyone who…
  • 7 Tips We Learned Analyzing 75 Content Marketing Examples

    Jodi Harris
    28 May 2015 | 3:00 am
    Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies. On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape. Regardless of the specific struggles hindering your content productivity, one thing that might help get…
  • 17 Content Marketing Tips for Any Size Budget

    Michael Brenner
    27 May 2015 | 3:00 am
    Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. And my budget was a whopping zero. Nothing. Nada. So how do you drive marketing results without a budget? The answer for me was to publish customer stories. I…
  • 3 Things to Learn from the World’s 3 Most Popular Blogs

    Neil Patel
    26 May 2015 | 3:00 am
    You can learn some of the best things about blogging by looking at the world’s most popular blogs. These blogs are popular for a reason. And they only get more popular as time goes on. Viral popularity feeds popularity, snowballing into a massive cultural force. I like learning from people and businesses who know what they’re doing. Some of the top features of the world’s most popular blogs demonstrate three powerful lessons that you can implement on your blog. A note about selection: These three blogs – The Huffington Post, TMZ, and Business Insider – are the most popular on the…
  • Keep Content Flowing With This Easy Agile Marketing Tool

    Andrea Fryrear
    25 May 2015 | 3:00 am
    There are times when a wrench gets thrown into your content marketing machine and you can’t figure out who threw it. Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic. It’s time to step back and figure out where the workflow is breaking down. Instead of the usual laborious process of troubleshooting your entire content management procedure, shake things up by using an easy tool drawn from Agile marketing practices – Work In Progress limits. WIP limits cap how many projects can be in a particular phase…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food

    Ben Brausen
    29 May 2015 | 2:45 am
    Why Do We Follow Brands on Social Media? [Infographic] – Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase. Find out more about Why we follow brands on social. GO-Gulf Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up – Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with…
  • New Report Reveals the True Impact of Social Media Marketing for Business

    Ashley Zeckman
    28 May 2015 | 3:30 am
    The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable. Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.
  • If You Want Your Content Marketing to be Great, Ask Influencers to Participate

    Lee Odden
    27 May 2015 | 3:03 am
    With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through participation marketing with industry influencers. Over the past year, the expression “influencer marketing” has exploded in popularity and many marketing communications professionals are continuing to see influencers in the light…
  • Why Digital Marketing Podcasts Belong in Your Learning Routine

    Ashley Zeckman
    26 May 2015 | 3:00 am
    Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books on repeat during annual family trips up and down the Oregon coast. A realization hit me one day when I was reading entertainment “news” and taking a quiz to find out my spirit animal. I spend an exorbitant amount of time consuming a lot of content-light when…
  • B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

    Lee Odden
    25 May 2015 | 6:49 am
    For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There's a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce. The need to innovate isn't owned by B2B marketers of course - CMOs are looking hard at differentiating their marketing and digital marketers are always looking ahead to see what marketing trends are worth exploring, experimenting with and adopting.
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    Copyblogger

  • Deadly Conversion Busters: How to Fix a Horrible Headline

    Rainmaker.FM
    29 May 2015 | 1:00 pm
    Headlines can make or break your conversions. How do you craft a headline that works every time? In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: Why being clever might be the easiest way to tank your offer How your audience targeting is the key to developing your headline strategy Testing and getting out of your own way What your headlines really need in order to connect with your prospect The 4U technique for getting your headlines right Click Here to Listen to The Mainframe on iTunes Click Here to Listen on Rainmaker.FM About the authorRainmaker.FM Rainmaker.FM is the…
  • Solve Your Online Proofreading Problems With This Simple Trick

    Rainmaker.FM
    29 May 2015 | 12:00 pm
    This episode of Rough Draft is for anyone with limited time and limited proofreading skills. Like host Demian Farnworth. There’s a common myth web writers fall for: the idea that proofreading online isn’t nearly as important as writing for print. If you believe that, you would be wrong. Proofreading is essential. So today Demian is happy as a kitten to introduce you to Stefanie Flaxman, Copyblogger’s Editor-in-Chief, who will help you choose the right words and teach you time-saving ways to improve your copy. You are going to love Stefanie because she doesn’t consider…
  • A New Way to Think About Your Show’s U.S.P.

    Rainmaker.FM
    29 May 2015 | 11:00 am
    One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod Morris and Jon Nastor provide a new way to view the unique selling proposition of your show. After opening with a brief discussion about incredible benefits you can gain from taking online relationships offline, Jerod and Jon dig into differentiation. During their discussion, you’ll learn: What Sally Hogshead meant by “different is better than better” (and how it will help your show) Why you need to know what your…
  • Chris Brogan on the Business of Being Yourself

    Rainmaker.FM
    29 May 2015 | 10:00 am
    As cliché as it sounds, some of the best business advice you can get is simply … be who you are. It sounds impractical that in a ruthless world filled with corporations, venture capitalists, and never-ending competition, we’re encouraged to drop our personas and keep things real. From being different, to taking risks, you’ll gain a tremendous amount of knowledge in this episode of No Sidebar. Chris Brogan says, “We often mistake busy for progress,” and he’s no rookie when it comes to giving entrepreneurial advice. Listen up and take notes, as one of the most…
  • The Free Content Trap Writers Always Fall Into

    Demian Farnworth
    29 May 2015 | 6:00 am
    The other day I was walking to our neighbor’s house to let his dog out. It was noon, bright, and hot. No wind, my hands in my pockets, my thoughts somewhere else. As I rounded the corner, I ran into another neighbor — a thick, weathered man with short black hair. He was rolling a lawnmower to the end of his driveway. He said, “You know anyone who wants a free lawnmower?” I stopped and contemplated his offer. A free lawnmower? “Does it work?” I said. “Yep,” he said. I don’t need a lawnmower — mine is less than a year old — but…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • How to Write an Award Winning Expert Ebook

    Patsi Krakoff
    27 May 2015 | 5:08 am
    I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes: in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership. In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold…
  • SEO and Content Marketing: A Love Story

    Patsi Krakoff
    15 May 2015 | 4:57 am
    Once upon a time, SEO met up with Content Marketing, fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I…
  • How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

    Patsi Krakoff
    10 May 2015 | 12:40 pm
    All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter: Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Don’t try to sound too good. People have antennae for hyperbole. Read your bio out loud to see if it sounds authentic. The…
  • Best Kept Secret of an Email Newsletter Bio

    Patsi Krakoff
    8 Apr 2015 | 4:07 am
    What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. Smith has 20 years experience in strategic planning and holds an MBA from Harvard, etc.”) Then there are those who go to the other extreme: They tell too much about their achievements and come across like an ego-maniac. While…
  • 5 Key Elements for Your “About” Page: How to Tell Your Story

    Patsi Krakoff
    26 Mar 2015 | 5:10 am
    When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. An About page is an important content marketing opportunity. Tell your story, your realstory. If you are the sole author of your blog, write it in the first person. Every story has some basic elements to it that…
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    David Meerman Scott - Web Ink Now

  • It’s Time for Content to be Valued Like Customers and Patents and Inventory

    David Meerman Scott
    26 May 2015 | 1:01 pm
    It’s time to treat content as a valuable asset instead of a monthly expense. I’ve been involved in valuing a number of companies over the years and the assets that get added up include such things as the revenue from customers, real estate, equipment, inventory, and the like. Let’s include content as an asset too!
  • Still More Top Ten Tips for Incredibly Successful Public Speaking

    David Meerman Scott
    21 May 2015 | 12:24 pm
    One of my most popular posts was in 2009 when I gave my top ten tips for incredibly successful public speaking. So many people liked that and referred to it over time, that I ran a follow-up titled more top ten tips for incredibly successful public speaking a few years later. It’s time for ten more!
  • Deflategate Newsjacking Real-Time Strategy

    David Meerman Scott
    13 May 2015 | 1:06 pm
    Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business. Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 
  • The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product

    David Meerman Scott
    6 May 2015 | 7:32 am
    When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences. That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.
  • Safe is Too Risky

    David Meerman Scott
    29 Apr 2015 | 10:41 am
    After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately. What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”
 
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    Atomic Reach Blog

  • 7 Best Practices for Editing Your Articles

    Summer
    29 May 2015 | 1:49 pm
    Whether you are a writer or editor, you will want to achieve the best you can with your content. Take note of this list of seven pointers to be sure you are following the best practices when editing your articles. 1. Listen to your written word There is software available that can speak your writing to you. Alternatively, you could always read the item aloud to yourself, or get a friend to read it to you. I would recommend the use of software like ReaderPal Lite if you do not like to read out loud, or would rather listen to a voice other than your own. With this software, you can play it…
  • 3 Ways to Keep on Top of Consistent Blogging

    Kirsten Kim
    28 May 2015 | 12:34 pm
    Finding time to blog every day is incredibly difficult, especially without a game plan. Obstacles to consistent blogging can happen at any time. Check out these tips to avoid the most common reasons for inconsistent blogging. Create a Content Calendar         One of the most difficult aspects of blogging is coming up with viable ideas for your articles. So much time is wasted staring at a blank screen trying to think of new ideas. Hours can turn into days and before you know it, weeks have gone by without a single new piece of content. One sure-fire way to avoid this problem is to create…
  • 3 Ways to Kick Your Writer’s Block to the Curb

    Kirsten Kim
    27 May 2015 | 9:51 am
    Writer’s block is a struggle that all writers have experienced in their lives. It is incredibly frustrating to deal with especially with deadlines looming ahead. But fear not, this phenomenon of the writing profession has thankfully been explored and, of course, written about by thousands. Check out these tips to battle writer’s block. Eliminate Distractions Writing can come with a ton of distractions. With the Internet and television or even chatty friends invading our work time, writer’s block might be distraction. When the first signs of writer’s block start to creep up, a…
  • 6 Ways to Write Titles That Capture Your Audience’s Attention

    Summer
    26 May 2015 | 6:23 am
    In 2014, the WordPress network (blogs hosted either on WordPress.com orexternally-hosted WordPress sites) published an average of 17 blog posts per second.Yes, per second! That comes down to 1,023 blog post per minute, 61,391 in an hour and just below 1.5 million per day. And that’s just WordPress alone. This does not account for other content management systems and blogging platforms. The massive amount of written content means two things: a wide variety of reading material to choose from for readers, and a harder task for you as a writer to come up with the right content that would…
  • ‘Why I Blog’ With Mary Wallace

    Summer
    11 May 2015 | 7:41 am
    This is a guest post by Mary Wallace. Mary Wallace is a results-focused B2B Modern Marketer and Marketing Automation Expert. She is the VP of Marketing Services at Activate. You can connect with her on LinkedIn and Twitter.  I remember my Mom telling that as a little girl I always wanted to help the hurt kid on the playground or take the sick child to the nurse.  She said I always befriended the new kid in class – even though I might have talked too much to do it! It seems that since forever I’ve wanted to help others. Blogging is a great way for me to give back to other marketers. …
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    Conversation Agent - Valeria Maltoni

  • How Experimenting led to the Ultimate Entertainment Franchise

    Valeria Maltoni
    29 May 2015 | 10:39 am
    How does an established franchise relaunch itself to appeal to an audience whose taste has evolved? The secret history of the ultimate Marvel traces the success of the new series to a Hail Mary maneuver, an experiment: A reboot is a delicate thing. When a once-profitable franchise of characters becomes stale, outdated, or overly complex, there will always be voices calling for the slate to be wiped clean: to take the characters back to their basics, retell their origin stories, make them contemporary. But all too often, those rebooting efforts are laughable, pandering failures. Ultimate…
  • Bill Gates Summer Reading List

    Valeria Maltoni
    28 May 2015 | 1:37 pm
    As he has done last year, Bill Gates published a list of his picks for summer reading a with a few more things that are on the lighter side. Hyperbole and a Half: Unfortunate Situations, Flawed Coping Mechanisms, Mayhem, and Other Things That Happened by Allie Brosh. Gates' review: A funny, brutally honest memoir “When you have to spend every social interaction consciously manipulating your face into shapes that are only approximately the right ones, alienating people is inevitable.” It must be empowering for those who have struggled with depression to read this book, see themselves, and…
  • How Improvisation Reverses "No, But" Thinking and Improves Creativity

    Valeria Maltoni
    27 May 2015 | 2:40 am
    In Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration The Second City Kelly Leonard and Tom Yorton say that: We are at our happiest and most successful when we are working as improvisers. When we are fiercely following the elements of improvisation, we generate ideas both quickly and efficiently; we're more engaged with out coworkers; our interactions with clients become richer or more long-standing; we weather rough storms with more aplomb, and we don't work burdened by fear of failure. When we are in full improviser mode, we become better…
  • My Video of #dareconf Talk

    Valeria Maltoni
    26 May 2015 | 10:14 am
    I gave this talk at #dareconf last week, the events took a few years to play out when I first came to the U.S. The theme of making learning a habit through experience is a lifelong passion of mine. Valeria Maltoni: Make learning a habit and discover new opportunities from Together London on Vimeo. Children feel the excitement of learning more strongly than the fear of the unknown. For adults the balance is reversed: we stop learning when we’re afraid of leaving the safety of what we know. When I arrived in the US I wasn’t fluent in English. I realized that in order to get what I wanted, I…
  • Body Language Affects How Others See us and How we See Ourselves

    Valeria Maltoni
    25 May 2015 | 10:04 am
    Social psychologist Amy Cuddy's research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions. When we become aware of our body posture, we may find that we're hunching over, or maybe we spread out. We notice those things in others. Amy Cuddy says: we're really fascinated with body language, and we're particularly interested in other people's body language. You know, we're interested in an awkward interaction, or a smile, or a contemptuous glance, or maybe a very awkward wink, or maybe even something…
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    Marketing Darwinism

  • The State of Digital Marketing 2015

    Paul Dunay
    27 May 2015 | 11:04 am
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities, showing the importance of skills development in this area. The point-counterpoint is…
  • 12 Secrets of the Human Brain to Use in Marketing

    Paul Dunay
    11 Mar 2015 | 11:00 am
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • 5 Reasons Your Mobile Strategy Isn’t Working

    Paul Dunay
    18 Feb 2015 | 10:00 am
    Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • What Is Facebook Business Manager?

    Alex DeLeon
    22 May 2015 | 1:39 pm
    During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s personal Facebook account. The simplest solution in the past was using third-party social management tools – Hootsuite, Buffer, Cyfe, Sprinklr, to name a few –…
  • How to get back 14 hours of your life (every month)

    Ian Lurie
    21 May 2015 | 8:58 am
    I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per activity. The result: Using an app launcher, a text snippets tool and keyboard shortcuts saves me 14 hours per month. That’s 14 episodes of House of Cards! Here’s the math: Action Time Saved Writing 4:30 Selecting text, switching apps/tabs…
  • Mozinar Recap: Integrating Analytics & CRM Systems

    Michael Wiegand
    5 May 2015 | 4:15 pm
    This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned a few articles at the beginning that fully encapsulate the issues B2B marketing folks face and some good rhetoric on it, if nothing else: Marketing Profs’ Key B2B Marketing Challenges & Strategies Google’s Zero Moment of Truth…
  • A Day in the Life of a Social Media Intern

    Megan Florer
    5 May 2015 | 10:46 am
    When I heard that Portent was looking for a full-time social media intern, my first thought was, “What in the world could a social media intern do that could possibly take a whole days’ worth of work?”  To be completely honest, and I know this goes for pretty much every other recent college grad and/or parent when I say this, I thought all a social media position entailed was posting content about the company in a very low level, simple way.  My idea of someone who ran social media for a company was of a person posting material at home, in a bed, and taking a total of about 30 minutes…
  • 30 Minute Audit: Mobile SEO [VIDEO WEBINAR]

    George Freitag
    24 Apr 2015 | 2:39 pm
    In the wake of Google’s Mobile-Friendly update (occasionally referred to as “Mobilegeddon“) many marketers are wondering how their sites were impacted. In this Portent U Webinar, we discussed how you can see whether or not your site was impacted by the mobile-friendly update, identify mobile traffic opportunities, troubleshoot common mobile problems, and put together an actionable list of items to get your ready to go – all in right about 30 minutes. Enjoy!   or just view the slidedeck: The 30 Minute Mobile SEO Audit from George Freitag References: Google: Mobile…
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    Brian Solis

  • No One Will Remember Your Failures; Everyone Will Remember Your Success

    Brian Solis
    27 May 2015 | 2:39 pm
    No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to…
  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
  • Working for More Than a Living

    Guest Author
    13 May 2015 | 10:02 am
    Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation. Hundreds of years ago, people banded together for the sake of sharing food and shelter and keeping their family safe. The basic assumption was that the association gained by joining a group would benefit individuals and their loved ones. As a species, humans are better off together than they are apart.
  • When You Share Experiences You Help Strangers Make Decisions

    Brian Solis
    5 May 2015 | 1:16 pm
    Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers trust the experiences of others over your words aka branding and the path you’ve laid out for them.
  • Thanks Millennials! The Digital Revolution is Only Just Beginning

    Guest Author
    30 Apr 2015 | 4:15 am
      Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we weren’t part of the lucky few that were allowed one of the two company email addresses. Some of us might even remember how the fax machine took a bite out…
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    The Toad Stool by Alan Wolk

  • It’s The Newfronts vs The Upfronts And No One Wins

    22 May 2015 | 1:42 pm
    Originally published at TV(R)evIt’s almost comical. Watching executives from both networks and MCNs up on stage gloating about how no one really watches the other ones commercials. “Viewability” vs “Skippability” and statistics about how much branding you can sneak into a 3 second glance.I say almost comical because somewhere north of $100 billion is riding on this and if they really want someone to point a finger at, his name is Reed Hastings.  Netflix is the real reason we’re even having this conversation, having spent the last three or four years teaching over 40…
  • Apple’s Flunking TV 101

    22 May 2015 | 1:02 pm
    Originally published at tvrev.com on May 22, 2015Not a great week for Apple as far as their involvement with the television industry goes. First there was this article in the Wall Street Journal, wherein billionaire investor Carl Icahn claimed that Apple was still working on the mythical Apple TV set, something the Journal assured readers Apple had actually given up on sometime last year.While tech journos get all hot and bothered about the Apple TV, those of us in the TV industry are often left scratching our heads, and so I’m sure I was not the only one surprised to learn that Apple had…
  • Staying Ahead In A Time Of Flux

    22 May 2015 | 12:56 pm
    As the media struggles to interpret the significance of the Verizon/AOL deal (Is it about tech? Ad revenue? Content?), one thing is clear: the way the viewer thinks about video content has changed forever. Today we can enjoy both short-form and long-form content, and we watch them the same way we eat our meals. Sometimes we feel like snacking (short form), other times we feel like having a 5-course experience (long form). And then there are times we feel like sitting down with a pint of Ben and Jerry’s and polishing off the whole thing (binge viewing).Whether you’re a creator or consumer,…
  • Newfronts and Upfronts Have One Thing In Common-Data

    22 May 2015 | 12:53 pm
    If there was one common theme from this month’s Upfront and Newfront presentations, it is that the other guys have no idea what they’re doing. That was particularly true when it came to advertising, the raison d’etre of both events.The MCNs and other online video providers who make up the Newfronts kept hammering home how avidly people watch commercials on their sites, given that they can’t fast forward through them or run to the kitchen for a snack. The networks, on the other hand, spent much of the Upfronts talking about fraud and “viewability,” the implication being that people…
  • The Real Threat To Pay TV: Bad Customers Experience

    17 May 2015 | 2:22 pm
    Originally published at Digiday on May 13, 2015Verizon’s recent posturing around the need for smaller, slightly less expensive bundles is a classic case of treating the symptoms not the cause. Because the real threat that Big TV is facing is the disconnect between the monthly cost and the perceived value of the customer experience they’re delivering. Right now, that experience, to put it mildly, stinks.The bad experience starts when you turn on the TV to find something to watch. You go to the program guide, which has no rhyme or reason any sane person could figure out. Thanks to byzantine…
 
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    Servant of Chaos

  • The Cheating Strategist’s Guide to Mary Meeker’s Digital Trends

    Gavin Heaton
    28 May 2015 | 7:10 am
    Each year around this time, the web goes into a slow motion melt down over the much anticipated Meeker Report into internet trends. This year is no different. And as I did last year, I will encourage you to reflect on your own business and priorities before diving head first into the report. I call it the “Three What’’s and a Why”. Consider: What mattered in mid 2014? What matters now? What are you measuring? Why are these things important? And if you’re time poor or just bone lazy and don’t want to click through the hundreds of slides in the report, you’ll love Michael…
  • Why Digital Marketing Transformation is Important

    Gavin Heaton
    22 May 2015 | 11:29 pm
    I recently spent time with IBM travelling as part of their IBM Connect conference series in Auckland, Sydney and Melbourne. At each location, I hosted a panel discussion that centred on the “voice of the customer” – drawing out the experience and knowledge of panels that included ADMA’s CEO, Jodie Sangster, CIO of Tennis Australia, Samir Mahir, City of Melbourne’s Executive Manager, Commercial and Marketing, Lucan Creamer, Think Global Research’s Mark Tyler, and Twitter’s Head of Data Sales, Fred Funke. I spent a few minutes with the IBM team to share my thoughts on why digital…
  • Social: The Present is Mobile. The Future is Wearable

    Gavin Heaton
    17 May 2015 | 12:17 am
    There was a time when the battle for social media was simply one of recognition. For some time, brands and businesses held out. Restricting firewall access to social networks. Directing marketing spend to broadcast. Ignoring the trending shift to digital across a range of categories – from marketing to HR, supply chain to finance. Now, this pent up force has been loosed and it is transforming the way that we work, why we work and how we work faster than we could have anticipated. As a result, we are seeing disruption almost everywhere we look: Who – this is not just about “digital…
  • Live a Rewarding Life – Pay it Forward with Annie Parker

    Gavin Heaton
    8 May 2015 | 1:30 am
    “We rise by lifting others” Do you ever wonder what you want to be when you grow up? Have you asked this at age 20? 30? 40? 50? Beyond? Do you look at your career, your choices and your reflection in the mirror and wonder how you have arrived where you have found yourself? Too often we find that our choices are made for us and that we find ourselves swept along on the path of someone else’s life. How do we change this? Regain our sense of purpose? Annie Parker, co-founder of Telstra incubator, Muru-D shares her story of what it takes to live a rewarding life. It’s a talk given as part…
  • Don’t Throw Out Marketing Skills with the Digital Bathwater

    Gavin Heaton
    8 May 2015 | 12:30 am
    The marketing skills gap is a hot topic right now. No matter how many clients, colleagues or competitors that I speak with, it’s clear that the marketing industry is facing a skills crisis. And the questions and discussions are often the same: Do we have the right people? How do we understand data and put it to work? Do we have the right technology? What do we do with the technology we’ve already got? How do we plug the gaps? But it is NOT all doom and gloom. Many of the marketing skills and processes that have been developed over the last few decades are still eminently useful in the…
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    Web Strategy by Jeremiah

  • Can Tech Startups Appease Wall Street While Achieving Their Social Mission?

    jeremiah_owyang
    15 May 2015 | 5:05 am
    Etsy, at least, may have figured it out. (This post originally appeared on Fast Company) Over the last decade, there’s been an outpouring of concern about how Facebook, Google, and other Internet companies treat their user data. This concern continues as the next generation of startups, like Uber, Lyft, Homejoy, and Postmates, are being taken to court by people like worker rights lawyer Liss-Riordan, who formerly filed class-action lawsuits on behalf of truck drivers, waiters, delivery men, cable installers, and call center workers. Industry leaders have written about how these…
  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
  • Meet the Empowered People

    jeremiah_owyang
    9 Apr 2015 | 5:48 am
    They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? Who gave those powers to them? What are they going to do together?” I’ll be glad answer that. They are powerful. They have new powers, and you can see a collection of stats, that enable them the ability to get all the information they need about you in real time using social networks, mobile devices, and the internet.
  • 8 Brands Using the Collaborative Economy to Market with the Crowd

    jeremiah_owyang
    2 Apr 2015 | 6:22 am
    It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make…
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    Drew's Marketing Minute

  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
  • Show your customers that you care

    Drew McLellan
    5 May 2015 | 5:59 am
    In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you.   In this one, I want to dig into the trust part of the equation a little deeper and how important it is to show your customers that you care. I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform.   No doubt that’s part of the equation but I think it’s more than that. The trust level they’re really looking for is the reassurance that they can trust you to take care of them if…
  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like. Camp Two (also known as…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • Do-able

    Seth Godin
    29 May 2015 | 1:37 am
    Lean entrepreneurs can talk about the minimum viable product, but far more important is the maximum do-able project. Given the resources you have (your assets, your time, your patience), what's the biggest thing it's quite likely you can pull off? Our culture is organized around the people who get on base, who reliably keep their promises, who deliver. "Quite likely," is a comforting story indeed. [HT to Bernadette.] Domino's could have offered five-minute pizza delivery, and sometimes, without a doubt, they could have pulled that off. But promising something they could do virtually every…
  • Taking names

    Seth Godin
    28 May 2015 | 2:03 am
    Should you keep track of the people who say you're going to fail, who actively work against you, who troll your best work? Should you try to win over the haters and those that so cruelly root against you? I wonder if it makes more sense to spend as much (or even more) time with the fans and supporters and sneezers who work so hard to help you succeed. It seems to me that this is more productive, more fun and likely to make more change happen... Yes, take names. Of the good guys.        
  • What is a sale for? (48 hours)

    Seth Godin
    27 May 2015 | 8:23 am
    When things go on sale, (while supplies last, our annual savings event, end-of-season markdowns) it is a combination of scarcity and abundance. Abundance because there's more here for the person who takes action. More variety, more for your money. And scarcity, because sales never last forever. We can get a lot of mileage out of telling ourselves and our friends that we bought it on sale. Sales are effective for two kinds of mindsets: The person who is wired to enjoy the sport of the sale. You'll find people clipping grocery coupons who charge an hourly rate far higher than the money they're…
  • Degrees of freedom

    Seth Godin
    27 May 2015 | 2:00 am
    Does a college degree confer the ability to choose, to open the door to find a way to matter? Three years ago I gave this TEDx talk about the future of education. And the students who graduated from college this month each have an average of $35,000 in debt. For many people, this debt is debilitating. Instead of opening doors, it slams them shut. Talented teachers and passionate students are the victims of an industrialized educational system, one that cares a great deal about standardized tests and famous brand-name institutions. It's time to ask why. And to keep asking why until we figure…
  • The do over

    Seth Godin
    26 May 2015 | 1:49 am
    Our culture places a huge premium on choosing the right answer, as if we're all on some sort of game show. Much less credit is given to people brave enough to realize that they've made a mistake who go ahead and choose a new direction, a new strategy or a new set of tactics. When we find ourselves in a deep hole, it's rarely because we encountered a single terrible glitch. Usually, it's the result of compounding, of doubling down on a worldview or a stand or a habit that just doesn't pay. Given a choice between changing tactics based on data and staying on the road in the wrong direction, I…
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    Greg Verdino's Marketing Blog

  • Introducing the New VERDINO & CO | A Content Consultancy

    Greg
    28 May 2015 | 5:27 am
    For those of you who have been following along, you probably already know that Amanda and I recently joined forces to launch a new content strategy firm, VERDINO & CO. If you haven’t checked out our new site to see what we’re up to, there’s never been a better time than right now. Why? Because today we also opened our blog for business. I’ll still be blogging here, but if you’re interested in content marketing in particular, you might want to follow our company blog and — better yet — subscribe to the companion email newsletter, The Ampersand. In…
  • Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

    Ian Patterson
    11 May 2015 | 10:13 am
    Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you. So let’s join him as he shows up for work on Day 4.     DAY 4 I’m using the fourth post in this series to talk about that one stage in every business cycle. The time when we stop and look at each other asking, “What’s the strategy?” or “Maybe we…
  • Technology Decisions: Should Leaders Hold On or Let Go?

    Ian Patterson
    30 Apr 2015 | 7:13 am
    If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough. Let’s join Ian’s work in progress as he dives into Day 3.     Day…
  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
  • Disruption: Hack Yourself or Get Cut Down

    Ian Patterson
    20 Apr 2015 | 4:19 pm
    Last week, my friend and ace digital thinker Ian Patterson shared his story about introducing agility into his business. Today, he’s back to tell another firsthand tale, and this one is all about what it takes to turn disruption to your advantage — even if you’re a traditional company. Especially if you’re a traditional company. Read on for Day Two of Ian’s Five Days Delivering Digital Transformation series. Day Two Most sensible people understand that the Internet represents both opportunity and risk, blessing and curse, pleasure and pain. For me, this duality…
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    Find and Convert » Optimize This

  • 2 Ways to Measure Social Media Results in B2B

    Bernie Borges
    13 May 2015 | 6:11 pm
    There are two "buckets" of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success. The post 2 Ways to Measure Social Media Results in B2B appeared first on Find and Convert.
  • The B2B Digital Marketing Journey

    Bernie Borges
    16 Apr 2015 | 6:41 pm
    The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase. The post The B2B Digital Marketing Journey appeared first on Find and Convert.
  • 5 Take Aways from Social Media Marketing World 2015

    Bernie Borges
    29 Mar 2015 | 7:21 pm
    In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways from this amazing conference. The post 5 Take Aways from Social Media Marketing World 2015 appeared first on Find and Convert.
  • Google Mobile Search Draws Line in the Sand

    Bernie Borges
    21 Mar 2015 | 6:32 am
    Marketers are all a-buzz about the announcement by Google that a new algorithm update to go live April 21, 2015 will favor mobile friendly websites in mobile search results. All B2B marketers should be prepared. Discover how. The post Google Mobile Search Draws Line in the Sand appeared first on Find and Convert.
  • Why Social Fluency Should Be Required in the C-Suite

    Bernie Borges
    11 Feb 2015 | 1:36 pm
    Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all? The post Why Social Fluency Should Be Required in the C-Suite appeared first on Find and Convert.
 
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    Latest solar news

  • California Set To Give Solar Panels To Low-Income Families For Free

    Abigale Sherman
    27 May 2015 | 9:38 am
    California is the best state in the country if you want to go solar – but only if you are rich enough. Due to the steep initial cost of $ 15,000, only the middle to high-income families can afford to install solar panels. An original initiative is, however, seeks to change that. This new project aims to help disadvantaged communities see the sun in a different light. Using the money collected by the government to help combat global warming, GRID Alternatives project aims polluting companies to pay to put solar panels on the roofs of those who can not afford them. According to the San…
  • Four Advantages To Building New Homes

    Abigale Sherman
    26 May 2015 | 5:24 am
    If buying a home is distressing, to build one from scratch can be downright stressful. Construction of new homes, however, offers four advantages. Unlimited Customization Many people would like to live in a home tailored just for them. Most do not even consider this option when a move is contemplated, as they feel it would be too expensive to build from scratch. According to the National Association of Home Builders (NAHB), the new home median price in 2013 was $ 268,900. This is not a high price for total customization and the knowledge that a house is really yours. It is not uncommon to pay…
  • The Benefits of Installing Solar Panels

    Abigale Sherman
    25 May 2015 | 5:12 pm
    Solar panels are special devices that capture sunlight and convert it into usable electricity. Cells from these panels are arranged on a large area for maximum efficiency. As the sun shines on the surface, the lenses capture sunlight and channel for energy. Reduce energy costs Although you will have the initial burden of installing solar panels, once you have completed the renovation of most of their expenses you will be terminated. From this point, you will receive free energy due to the sun shining on the surface. This may be an exceptional economy, if you live in an area with abundant…
  • A company wants to make Melbourne’s trams solar-powered

    Abigale Sherman
    25 May 2015 | 4:18 am
    A company introduced a bold new proposal to the state government of Victoria in Australia, which iconic Melbourne tram network made entirely Solar power in the space of a few years. According to the court, the public transport network would be managed by the energy produced two new solar farms built near Swan Hill and Mildura, in the northwest of the state. Together, these proposals farms would be able to generate 80 gigawatt hours of electricity per year needed to run the tram network, which is the largest in the world. According to the Solar Group of Australia – the company behind the…
  • Pakistan Turns Desert Into a Sea of Solar Panels

    Abigale Sherman
    24 May 2015 | 4:21 pm
    ISLAMABAD- One of the world’s largest solar plants in Pakistan to provide clean, reliable and help reduce chronic power shortages in the country opened. The plant, spread over 200 hectares of desert land in the southern Pakistani province of Punjab, which will generate 100 megawatts (MW) in its initial phase and more than 300 MW by the end of the year, according to government officials. More than a third of Pakistan’s population has no access to electricity, and power shortages are a serious obstacle to economic growth. Advertising Inaugurating the plant, Nawaz Sharif, Prime…
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    MarketingProfs Daily

  • Four Reasons Marketers Shun Mobile Messaging in Their Campaigns

    29 May 2015 | 7:00 am
    Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords. Read the full article at MarketingProfs
  • #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's Roundup

    29 May 2015 | 7:00 am
    Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ... Read the full article at MarketingProfs
  • Seven Ways to Get Ready for the Big Data of the Future

    29 May 2015 | 7:00 am
    Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape dominated by Big Data technologies. Read the full article at MarketingProfs
  • Consumers' Favorite Grocery Stores

    29 May 2015 | 6:00 am
    Trader Joe’s is America’s favorite grocery retailer for the third year in a row, according to a recent report from Market Force Information. Read the full article at MarketingProfs
  • Video: The Contender Takes the Marketing Title

    28 May 2015 | 7:00 am
    Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind? Read the full article at MarketingProfs
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    Occam's Razor by Avinash Kaushik

  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
 
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    SuccessWorks

  • [Updated] Freelance SEO Copywriting: The Ultimate Guide for Beginners

    Heather Lloyd-Martin
    28 May 2015 | 2:10 am
    Thinking about starting a career in SEO copywriting? Here’s a reality check. Making a living as an SEO copywriter (whether you work in-house or freelance from home) is hard work. First, there’s a learning curve – it takes some time to master SEO copywriting best practices. Second, you’ll need to keep up with (and understand the ramifications of) Google’s [...] The post [Updated] Freelance SEO Copywriting: The Ultimate Guide for Beginners appeared first on SuccessWorks.
  • Why You Should Question The Experts

    Heather Lloyd-Martin
    21 May 2015 | 7:29 am
      Do you engage in a content marketing strategy because your favorite guru wrote about it in a blog post? It’s time to stop. Let’s face it — we all do this from time to time. We have our content marketing expert favorites. We read their success stories, case studies, and in-depth blog posts. We feel like we’re part of their [...] The post Why You Should Question The Experts appeared first on SuccessWorks.
  • 7 Tough Love Tips to Boost Your Freelance Income

    Heather Lloyd-Martin
    14 May 2015 | 7:04 am
    Freelance writers receive a lot of happy-crappy “how to increase your income” advice. There are thousands of  blog posts online outlining tips like: “Charge more money.” “Find your niche.” “Package your services.” It’s not that the advice is wrong (heck, I’ve discussed those tips, too.) It’s that the advice only goes so far. “Charging more money” doesn’t mean anything if you don’t know your numbers. [...] The post 7 Tough Love Tips to Boost Your Freelance Income appeared first on SuccessWorks.
  • Are you writing dead end conversion pages?

    Heather Lloyd-Martin
    6 May 2015 | 9:20 pm
    I wrote this post in 2011 and realized it needed updating. I hope you enjoy the revised version! – Heather To paraphrase the Talking Heads – is your content sending your readers on the road to nowhere? You see this issue frequently pop up in blog posts. Although the site navigation is there, the body copy [...] The post Are you writing dead end conversion pages? appeared first on SuccessWorks.
  • Achieve Your Writing Dream in Just 25 Minutes A Day

    Heather Lloyd-Martin
    30 Apr 2015 | 2:00 am
    What’s your writing dream? Do you want to write a book, but you have no idea how you’d find the time? Do you have a great idea for an online course, but work priorities keep putting it on the back burner? Have you wanted to write just for fun, but you’re too overwhelmed to start? I’ve been there. Back in [...] The post Achieve Your Writing Dream in Just 25 Minutes A Day appeared first on SuccessWorks.
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • 4 Conversion Experts On Why Buyers Click

    Barry Feldman
    4 May 2015 | 6:00 am
    Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization, the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily. And like any team intent on building and protecting their lead, they look to top professionals for ideas they can use to perpetually improve. The upcoming Conversion Road Trip, hosted by Unbounce, will bring many big league CRO experts together to present strategies…
  • Why Twitter is Trying to Turn Itself Into Facebook

    Jay Baer
    4 May 2015 | 5:00 am
    Tweetable MomentsThat’s the beauty of social media: There aren’t specific rules about how we have to use it.joelcommTweet This The Future of Twitter Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “twitter power 3.0,” the latest edition of his book first written in 2009. Joel has always been fascinated by computers and the internet, starting with his first TRS-80 Model 1 in 1980. In 1995, he started one of the first 18,000 websites in the world. As such an early adopter, Joel learned very early on that social interaction…
  • Embrace Mistakes to Become a Better Social Media Pro

    Jess Ostroff
    1 May 2015 | 6:00 am
    Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM, an author on thought leadership, Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Among them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing…
  • 5 Things You Need to Know About Google’s Mobile Changes

    Santiago Jaramillo
    1 May 2015 | 5:00 am
    It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. For us at Bluebridge, these changes do not come as a surprise—and we are not panicking. With about 60% of online traffic coming from mobile, it is no…
  • How to Clean Up Your Content for More Credibility

    Hillary Byers
    30 Apr 2015 | 6:00 am
    Let’s face it: nobody likes a trash talker. Yet businesses are relying on subpar messaging to spread the word—while still expecting to yield positive results. On the contrary, when you share mediocre content, you get mediocre results (highlight to tweet). Don’t forget the age-old rule, “You get what you give.” Having quality content provides an engaging, relevant experience, while also establishing your credibility, increasing SEO value and search engine rankings, and building trust with your audience. If you are not reaching your goals of cultivating a trustworthy…
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    Blog

  • Influencer Marketing: Why Relevance Is More Important Than Vanity Metrics

    27 May 2015 | 4:33 am
    The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn. When brands and PR pros dive into the influencer marketing game, finding the right bloggers to partner with is key. From my own experience, people usually head on over to Google and search for influencers related to their industry. The more savvy marketers might use an influencer marketing platform to narrow down to the bloggers they feel are a…
  • How to Become a Content Marketing Rock Star [Book Review]

    19 May 2015 | 7:13 am
    What's better than taking something you love and combining it with something else you love? It usually creates something even better than the two on their own. Kind of like "You got chocolate in my peanut butter" and "You got peanut butter in my chocolate" (that’s from a Reese’s Peanut Butter Cup commercial for those that don’t know that reference). Is there anything better? For me, take a little bit of rock music and combine it with content marketing, and you've not only got my attention, you've got me screaming for more. I've written about this crossover before (read it here). Nobody…
  • Simple HTML & CSS Tips for Landing Pages & Blog Posts

    12 May 2015 | 7:39 am
    A polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.
  • 4 Ways Marketers Can (And Should) Keep Their Skills Sharp

    5 May 2015 | 4:17 am
    You’ve graduated college, earned your degree and landed your first marketing job. Now that you’ve completed the hypothetical checklist into professional life, have you crossed the learning finish line? Given how quickly the marketing industry shifts, marketers should never be done learning. Whether you are just getting started, or have been in the field for years, keeping up with the industry is an ongoing task. Here are a four ways every marketer can tackle ongoing education, and become a lifelong learner.
  • 10 Tips to Help You Excel in Your Marketing Internship

    28 Apr 2015 | 6:34 am
    So you’ve landed your dream internship— now what? Internships can be a great way to gain knowledge that only firsthand experience can give you, but being an intern can be a little overwhelming at times. Outlined below are ten valuable tips I learned during my internship with PR 20/20 that can help you not only succeed, but excel during your marketing internship.
 
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Social Media Marketing 2015 – How Did We Get Here?

    Susan Gunelius
    18 May 2015 | 5:31 am
    I’m often asked how and why social media marketing become so important. Believe it or not, social media marketing isn’t revolutionary. It’s evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let’s take a closer look at how social media marketing became what it is today—a fundamental and essential component of all marketing plans. The History of the World Wide Web It took a long time for the World Wide Web to grow into an essential part of people’s everyday…
  • Don’t Make Customers Connect the Dots in Your Copywriting

    Susan Gunelius
    7 May 2015 | 8:46 am
    Your customers are busy. Don’t make them play connect the dots when they see or hear your ads, read your content, and so on. They won’t do it. Instead, they’ll move on to another brand that will give them the information they want or need (even if they don’t know they want or need it), and they’ll never think about your brand again. You should never assume that consumers will take an extra moment to find the deeper meaning in your marketing messages or self-identify how your marketing copy relates to their own lives, problems, and goals. Instead, you need to tell…
  • Must-Try Social Media and Productivity Tools

    Susan Gunelius
    21 Apr 2015 | 2:05 pm
    I’m not an early adopter of new tools. I hear the buzz, but don’t feel compelled to be the first person to try a new tool just for the sake of trying it. I need to be convinced that the tool will actually be useful to me rather than a huge waste of time. I’m envious of people who can try every new tool they hear about—how do they find the time? It’s a secret I’m not privy to, so when I do test a tool, I’ve already agonized over whether or not the few hours it will take me to dabble with it will be worth it or not. Suffice it to say, it takes a lot for…
  • Write Better Marketing Messages by Thinking Like a Journalist

    Susan Gunelius
    13 Apr 2015 | 7:00 am
    While copywriting is very different from journalism, the research behind the process is very similar. Before you begin writing copy, you need to understand your goals and the benefits of your products in order to create a compelling, actionable message. For example, don’t just use your own opinion to identify the best features and benefits of your product. Those features and benefits might not be the most important ones to your customers depending on where, when and what you’re advertising. To ensure the benefits you communicate in your marketing messages are the most effective,…
  • 10 Ways to Quantify Your Differentiators

    Susan Gunelius
    2 Apr 2015 | 3:46 pm
    If you can quantify the differences between your product and your competitors’ products, you’ve hit the jackpot. For example, if your competitor only offers a one-year guarantee on its product, but you offer a five-year guarantee, shout it to the world in your copy! Gather Your Quantifiable Evidence To quantify your differentiators, you first need to gather your data. Nothing helps draw attention to the differences between products better than hard numbers, so do your research and create a list of the differences between you and your competitors. For each difference that you can…
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    Social Media Explorer

  • The S.A.F.E Method to Hack-Proof Your Social Media Accounts

    Yoav Vilner
    26 May 2015 | 7:32 am
    Back in 2013 a group of hackers changed Burger King’s Twitter account name to “McDonalds” and it’s background image to “Fish McBites”. In the time it took for the officials to do damage control, the hackers were able to send a series of questionable and offensive tweets to thousands of their followers. Ironically this particular attack landed their Twitter account 5,000 new followers in the first 30 minutes since the take over. However, typically, attacks like these can destroy a company’s credibility and online reputation. No one is immune to these internet…
  • The Podcast Playlist Overhaul: How to Systemize your Listening

    Matt Hollowell
    21 May 2015 | 10:09 am
    Since publishing my last post (16 Must-Listen Business Podcasts), I have received a handful of emails and messages asking how to keep up: so many shows, so many episodes, so many amazing topics to explore. Today, let’s chat about ways to keep from getting overwhelmed. My playlist currently sits at 28 podcast subscriptions, which is admittedly too much; however, even two shows can be a lot to keep up with sometimes. How do you keep your head above water and stay afloat? It’s all about the right shows at the right time, taking control of your experience, and sometimes letting go.
  • Content is King: How to Land a Royal Flush with your Content Strategy

    Ben Shwartz
    18 May 2015 | 8:27 am
    Can you hear that? That’s the buzz of the Internet swarming around content marketing. The field is increasing so quickly that Google search results for ‘content marketing’ outnumber those of ‘Barack Obama’ by more than a third. Given its track record for business success, more and more companies are boosting their online content efforts hoping they’ll win big. However not all content is created equal. You can’t expect to win on the big pots with low pairs or an ace-high alone. Content curation is an art of its own and only the right amount of training—paired with real life…
  • 16 Must-Listen Business Podcasts to Turn Your Morning Commute Into Your New Classroom

    Matt Hollowell
    11 May 2015 | 8:04 am
    Those of you who follow this blog will know that I *love* podcasts. It is hard to find me without a pair of earbuds attached. A couple of years ago, we published a list of podcasts that we believe are worth your listen each week. That list, found here, was spot-on for its time, and it is still quite relevant. But so very much has changed over the past two years that we think it’s time for an updated/additional list. Below, you’ll find shows specific to marketing, leadership, and business, and other shows dedicated to smaller pieces of those larger topics (i.e., design, social,…
  • This Post Is For You

    Suzanne Coblentz
    30 Apr 2015 | 3:00 am
    Spoiler: This post is right up your alley. How do I know? Let’s just say I have done my research. As marketers, we often think we understand our target audience. We think we know what kind of content they want, and we also think we know what topics they find interesting. No one creates content assuming it’s off the mark; instead, we assume that our effort is worth something (interest, buzz, value, connection, etc.). Turns out, we assume a lot, primarily that we’re hitting the mark. And maybe our assumptions are correct…but wouldn’t it be great if we could prove it? We can. Here’s…
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    9 INCH MARKETING

  • TEDx Talk – Rethinking Business With the Power of G.L.U.E.

    Stan Phelps
    29 May 2015 | 4:34 am
    My TEDxDouglasville is now live on the TED channel on YouTube. Here’s the video: The title is “Rethinking Business With the Power of G.L.U.E.” According to Gartner, by 2016, 89% of businesses will compete mostly on customer experience. That percentage was just 36% four years ago. There is now a need to create powerful unique […]
  • Are You Leveraging Info-Sense to Improve the Customer Experience?

    Stan Phelps
    17 May 2015 | 8:05 am
    On May 11 in San Diego I presented my first Ignite talk. What   is   Ignite?   Ignite   is   presentation   format   for   a   five   minute   talk.  Presenters  use   20   slides   that   auto   advance   every  15  seconds. The talk focuses on the concept […]
  • Nine Inch Resiliency Thoughts

    Stan Phelps
    12 Jan 2015 | 1:37 pm
    This is a guest post from Eileen McDargh: The average distance from the brain to the heart is nine inches. Stan has made a great contribution to customer and employee retention by focusing on how to win not only the minds but the hearts of these stakeholders. It is no small coincidence that nine-inches of attention also are […]
  • Purple Goldfish Hall of Fame Class of 2014 announced

    Stan Phelps
    23 Dec 2014 | 5:42 pm
    Each year I recognize nine companies that embrace the concept of signature added value. These little extras are called a purple goldfish. Here is an updated Slideshare with the class of 2014: These Hall of Famers are purple goldfish. A purple goldfish is your one (or more) differentiators in customer experience. The little things that […]
  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is it because it was crowned the “Happiest Company […]
 
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    TheContentWrangler.com

  • The Counterpoint of Content Flow

    Karl Montevirgen
    21 May 2015 | 8:00 am
    By Karl Montevirgen, special to The Content Wrangler Karl Montevirgen As content creators and consumers, we’re all aware of the multiple dynamics at play when it comes to viewing and creating content. Content has a kind of flow.  It directs movement within and between pieces of content, exhibiting diverse rhythms, densities, and forms. Content flow, as we perceive it, plays a significant role in shaping the reader/viewer’s experience. Ultimately, the impact of this experience can be critical, as it often marks the difference between success and failure in a given content enterprise.
  • “What Software Do We Need?” Is The Wrong First Question

    Scott Abel
    3 Mar 2015 | 1:53 pm
    Scott AbelBy Scott Abel, The Content Wrangler As a content strategy consultant, I’m often called upon by brands seeking to find ways to solve complex content challenges. Far too often, they start off their quest for a solution by asking the wrong first question: “What software do we need?” This is the wrong first question for a wide variety of reasons. The most important reason is that software products are tools, not content solutions, no matter what software company marketing mavens would like you to believe. Tools help content professionals solve content challenges and…
  • [Slide Deck] How To Use Neuroscience To Create Memorable Presentations

    Scott Abel
    18 Dec 2014 | 11:50 am
    Did you know that audiences forget 90% of what you present? That is significant. To make matters worse, the 10% people remember differs between members of your audience. So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Take a peek at this slide deck, part of a presentation by neuroscience maven Dr. Carmen Simon of RexiMedia to discover how you can begin to apply principles from cognitive neuroscience…
  • [Slide Deck] Clear and Simple: Lower Your Content Costs with Global English

    Scott Abel
    10 Dec 2014 | 6:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Matthew Kaul and Greg Adams of AdamsKaul.com. In this webinar, Matt and Greg explain what Global English is and who it benefits. The duo will also introduce you to some Global English techniques that you can implement immediately. And, they examine several case studies of companies who have implemented Global English—and have experienced dramatic results. Slide deck: Clear and…
  • [Slide Deck] The ROI of Intelligent Content

    Scott Abel
    9 Dec 2014 | 6:30 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Mark Lewis, Quark. You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality. In this session, Mark Lewis discusses…
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    RexBlog.com

  • When disaster strikes “someplace else,” first send money (continued)

    Rex Hammock
    26 May 2015 | 10:22 am
    I’ve re-run the following post several times. It’s about what the experts tell us we should do when a major disaster strikes ‘someplace else.’ I make it a point to say “someplace else,” as I know when disaster strikes “someplace near,” you’ll know what to do. My thoughts go out to those who are impacted by the Texas/Oklahoma floods. Over the years, I have written about many natural disasters and the human toll they’ve taken. I believe social media, writ large, make such events more personal to us all — a shared phenomena, even…
  • Why I Like Slack

    Rex Hammock
    25 May 2015 | 11:18 am
    A few days ago, Dave Winer asked the question to those who follow him on Twitter and Facebook, “Why do people like Slack?” Because Dave rarely asks questions for which I have an answer (I know nothing about “nodes”), I thought I’d jump on this one, as Hammock Inc. has been using Slack since last year. So I started to answer with a comment on Facebook, but within a sentence I knew this would grow into a post. First, some context Dave is one of the 12 people who read this blog.  He knows (except when I’m talking about some nuanced rivalry in…
  • PacMan Eats Up Amazon’s Home Page

    Rex Hammock
    22 May 2015 | 11:47 am
    Earlier this year, I noted a new design of Wired.com that supports “takeover” ads. These are not pop-over or pop-up ads that you can click an “x” to remove. These are ads that are actually a part of the background or are, in some graphical and often animated way, an actual element of the page. Today, I thought I saw Amazon come as close as I’ve seen it come to promoting a product using a takeover approach (that wasn’t a letter from Jeff Bezzos). However, upon looking at it more closely, I realized it was a standard size Amazon uses — a…
  • The First Photograph John T. Daniels Ever Took Was One of History’s Most Famous

    Rex Hammock
    21 May 2015 | 6:12 pm
    I’m reading (and listening to) David McCullough’s wonderful new book, The Wright Brothers. This isn’t a review, as I’ve only read about one-third of the book. But I’ve read enough to know that anyone who has ever has faced adversity and challenge and ridicule will recognize something familiar in the story. These brothers were from Dayton, Ohio, and funded the venture themselves. And besides, everyone know that no one would ever fly. Why? Because all of the big thinkers of the day said so. The American press had absolutely no interest in — nor belief in…
  • Google Maps Lakeside View

    Rex Hammock
    18 May 2015 | 8:17 pm
    In Nashville, a city that is in the midst of an unprecedented building boom, a prime piece of property has not participated in the boom. Instead, it became first, a giant hole and then, one of the most expensive lakes a person can imagine. However, Google Maps isn’t a person and it had no problem imagining it. Google Maps has spent the past several years codifying the creation of the giant lake on West End Avenue. A six year old post on a real estate blog tells the story up to that point. Since then, there has been another big deal announcement, some more digging, and a deal falling…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • 10 Mistakes to Avoid in Becoming an Expert Author

    Derek, Member Support
    12 May 2015 | 12:21 pm
    “Mistakes are always forgivable, if one has the courage to admit them.” – Bruce Lee Everyone makes mistakes in their line of work, and there’s no shame in admitting them! Becoming an expert in any subject requires hard work and dedication, as well as the right mindset to overcome basic challenges. For some writers, the trouble begins with writer’s block and only gets more difficult when deadlines approach and time is running out. For others, mistakes can happen due to poor planning or giving up too early when an extra push is all that is needed to transform failure into success.
  • Responsive Web Design – Good Design vs. Bad Design

    Courtney, Member Support Manager
    7 May 2015 | 12:01 pm
    Don’t Just Make Your Site Responsive; Make it a Quality User Experience! On April 21, 2015, Google updated their algorithms to favor responsive web design and include mobile friendliness as a ranking signal. Since then, the majority of chatter has been surrounding the need to make websites responsive in order to maintain search rankings. In this post, we’d like to take things a step further and highlight what makes good responsive design and what should be avoided. First, to build a site with responsive design, there are two approaches: Create an adaptive website with multiple fixed width…
  • Responsive Web Design is Now Necessary to Succeed

    Courtney, Member Support Manager
    16 Apr 2015 | 7:15 am
    If Your Links Aren’t Mobile-Friendly, They’ll Soon Drop Off of the Radar! In an era where a large portion of web traffic comes from mobile devices, it’s no longer recommend to optimize your links for mobile traffic, it’s essential your website is designed to support traffic from a variety of devices with a multitude of screen sizes. Previously, mobile-friendly web pages were encouraged and could help your ranking. However, now, if you choose not to make your website responsive, it could actually hurt your ranking. Mobile-Friendless As a Ranking Signal – Time is Ticking Google…
  • Did You Know Your Articles Are 100% Mobile-Friendly?

    Courtney, Member Support Manager
    10 Apr 2015 | 8:15 am
    Access EzineArticles Content on Any Device and it Will Display Beautifully! We’re proud to say, EzineArticles.com has provided 100% responsive web design for over a year. In other words, regardless of what device is used to open your articles published on our site, the screen size and display is automatically adjusted to create an optimal viewing experience for the reader. We did this so your articles look great on a desktop computer, smartphone, tablet, or other device. Users can easily read your content from their smartphone just as well as they could read it from their large computer…
  • New Places to Generate Article Ideas

    Courtney, Member Support Manager
    1 Apr 2015 | 7:20 am
    Bust Out Your Creativity in the Strangest Places! UPDATED April 2, 2015 (see bottom of the post). Writer’s block is very real, folks! You can clear your schedule, set up the perfect environment for your ideas to flow, relax and begin writing. Then it hits you … you’re completely out of ideas! You’re squinting more than writing, forcing your creativity to reveal itself. Many times it’s not that you’re out of ideas, it’s that you’ve been sticking to your usual routine and your creativity tank is on empty. Stop and think about the strategies you’ve used to generate new…
 
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    Jeff Korhan

  • Direct Marketing: Using Education as a Competitive Advantage

    Jeff Korhan
    26 May 2015 | 8:20 am
    This is Episode 42 of This Old New Business weekly business podcast with Jeff Korhan. Ed LaFlamme used educational direct marketing in the days before digital to propel his former landscape business into a multi-million dollar enterprise that he later sold to a national firm. In fact, his marketing newsletters were so successful they were featured by Inc Magazine as among The Best Newsletters in America. In this episode we discuss how LaFlamme used education as a competitive advantage in his business by seeking out and learning from experts — to then become one. Our Featured Guest:…
  • Distinction Marketing: How to Attract Customers with Clarity

    Jeff Korhan
    19 May 2015 | 2:12 pm
    This is Episode 41 of This Old New Business weekly business podcast with Jeff Korhan. To be the industry standard requires more than great products and services. The business has to achieve clarity in the minds of customers for what it does, how it does it, and maybe more important, what it does not do. We all know it’s possible to be good at what you do and still not attract your share of customers. Scott McKain points out that even great companies can fail to be stand out in the marketplace. The reason is often a lack of clarity that is resolved with distinction marketing. Our Featured…
  • Live Events: Delivering the Social Media Marketing World Experience

    Jeff Korhan
    11 May 2015 | 2:30 am
    This is Episode 40 of This Old New Business weekly business podcast with Jeff Korhan. If you are considering hosting your own live events, and even if you are not but instead want to learn new insights for planning and delivering an exceptional customer experience, then you will want to listen to this episode. I promise this will change how you view your business and its relationship with your customers, including how to keep the customer experience fresh, how to empower your team to wow your customers, and subtle but powerful ways for letting customers know how much you appreciate them.
  • Name Game: How to Target and Achieve Ideal Results

    Jeff Korhan
    8 May 2015 | 3:41 pm
    One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first “seeing” the finished result within the rough block of stone. I had a knack for pruning trees and shrubs into more beautiful plants in my previous business because I could see what would be left after pruning out dead, misshapen, and overgrown…
  • Podcasting Style: How One Successful Podcast Attracts Listeners

    Jeff Korhan
    4 May 2015 | 8:30 am
    This is Episode 39 of This Old New Business weekly business podcast with Jeff Korhan. Joel Boggess is the co-host with Dr Pei of ReLaunch, a Podcast show that has earned several awards and grown by over a factor of 10 in just it’s first year. Joel’s earlier career as a traditional broadcaster made for a natural transition to podcasting. In this episode he shares why every podcaster has to develop his or her own unique style, how to go about doing that, and much more, including the vital importance of promoting your podcast. Our Featured Guest: Joel Boggess Joel Boggess is the host of…
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    Sparksheet

  • Facebook Instant Articles: Why Aren’t More Publishers on Board?

    Neil Sharman
    25 May 2015 | 12:05 pm
    Earlier this month, Facebook launched Instant Articles, allowing nine major media players to publish directly to Facebook and the 1.4 billion people using the social network. Those taking first-mover advantage are: The New York Times, The Guardian, BBC News, BuzzFeed, NBC, The Atlantic, National Geographic, and German publications Bild and Spiegel Online. So why these nine and not more? Facebook reportedly courted twenty publishers as potential launch partners. If nine have bitten, the majority have not. Some publishers, perhaps, are still deciding how Instant Articles best fits with…
  • In Corporate Social Responsibility, Commitment is Key

    Richard Francella
    21 May 2015 | 7:04 am
    CSR efforts can liven the colors of brand identity. Icon from the Noun Project, created by Lil Squid. Can Bud Light change the minds of Americans on the issue of marriage equality? Will Starbucks lead the conversation on race over a Grande Americano? While the sceptical “No” that answers these questions might be obvious, the very fact that one can ask them marks a dramatic change. So what’s changed? For one, the perception of what Corporate Social Responsibility (CSR) is and why it’s important. In hopes of increasing their community footprint, companies are taking a stance in…
  • Full Sprint: Google Ventures, Coffee and the Future of Design

    André Valle
    5 May 2015 | 7:10 am
    Photo by Javier Portoles via flickr   In October 2014, Slack raised $120 million in funding, enough cash to keep the company running for the next 60 years, CEO Stewart Butterfield told The Verge. But even in a market rich with venture capital, the story of Slack and Butterfield, who also co-founded photo sharing website Flickr, is an unusual one. Fortune’s “The Unicorn List,” gathers stories of startups that turned their initial funding into billion-dollar businesses and raises the question: what leads startups to such rapid success? Google Ventures (GV) new book works…
  • Web Design: Where UX and Marketing Meet

    Brad Shorr
    29 Apr 2015 | 7:27 am
    Increasingly, smartphones are the first tool used to surf the Web. Photo by Jonathan Velasquez User experience (UX) and marketing should never be at odds during a website design project. In fact, these two areas are closely connected — one cannot succeed without the other. In this article, we’ll look at four ways UX and marketing can intersect to create websites that are easy to use and effective in presenting a company’s brand and driving conversions. Responsive Web Design Sites poorly optimized for a diverse range of devices are a persistent and common problem. Image via…
  • ‘Faster than a Speeding Brand’: Cartoons and Company Identity

    Lee Bob Black
    14 Apr 2015 | 11:17 am
    “Cartoonist at work” by Tamas Fekete via Flickr. Marketing professionals and online content creators take note: Because the comics syndication industry is undergoing change, it’s ripe for experimentation. Comic syndicates, which act as agents for the comic strip creators and place comics in newspapers, have well-established systems for licensing their assets. All you have to do is visit the licensing section of a particular comic syndicate’s website, search for a keyword, and POW! you’ll be shown numerous cartoons and comics that match. A perfect match: Bleeker the…
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    contentmasteryguide.com

  • How to Turn Your Business Blog Into a Solo Podcast

    Linda Dessau
    19 May 2015 | 7:58 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. While most people are familiar with interview-style podcasts, or those with two or more co-hosts, solo podcasts are less common. As I learned from Victoria Fenner of House of Sound and Story, one reason is that they’re much harder to do well. Luckily, she shared some tips and pitfalls gleaned from her more than 30 years in the radio and podcasting industry. From our interview over at SteamFeed, you’ll learn: Why business bloggers should consider a solo podcast, even over other…
  • Blogger’s Block? Reduce Decision Fatigue in Your Blogging Routine

    Linda Dessau
    13 May 2015 | 8:53 am
    © stryjek – Fotolia.com When I read this post about how to streamline decision making in your life, I immediately considered how the same principles apply to business blogging. The idea behind decision fatigue is that we consciously and unconsciously make countless decisions in our daily lives, including what to eat, what to wear, and how we spend our time. If we can automate more of these decisions, the theory goes, we can re-apply that time and energy to the activities that will most nourish us and advance our work in the world. Just like the post’s author Anne Bogel, I aim for and…
  • How to Choose the Best Business Blog Categories

    Linda Dessau
    5 May 2015 | 10:24 am
    © goir – Fotolia.com Your business blog categories are a vital part of your content marketing strategy. When someone visits your website and finds your list of blog categories displayed in the sidebar, they get an instant snapshot of the range of your expertise, and how you can help your customers. Your blog categories are a natural extension of your brand, revealing what’s important to you and what you stand for in your business. Blog category links also help guide your readers to the information that will help them the most. Blog categories help you plan Planning your blog…
  • Blogging Research Tips and Tricks

    Linda Dessau
    24 Apr 2015 | 4:00 am
    To receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. How does a daily blogger keep up with both his writing and the research it takes to produce well-rounded articles? Those are the questions that led me to interview fellow SteamFeed contributor Darin L. Hammond of ZipMinis. Our conversation actually led to two blog posts. The first was published here at Content Mastery Guide, and focused on how to balance your time between blog research and writing. The most recent post, published at SteamFeed, delves more deeply into Darin’s research…
  • How to Remove the Technical Obstacles of Business Blogging

    Linda Dessau
    21 Apr 2015 | 9:18 am
    © taramara78 – Fotolia.com Even people who are accomplished writers and influential leaders in their fields sometimes feel intimidated by business blogging. There is a lot of confusion about the term, and the mechanics of posting and promoting can be another hurdle to jump. If you know you have valuable ideas to share, but you’re getting stonewalled by technology, here are seven ways to step away from the computer and still post regularly to your business blog: Mental blogging – In a previous post, I described a process of mental writing you can do anywhere, anytime. The key is to…
 
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    SchneiderB.com

  • The Second Best Time Is Now

    Brendan Schneider
    23 May 2015 | 2:00 am
    “The best time to plant a tree was 20 years ago. The second best time is now.” ~Chinese Proverb When is the best time to start using inbound marketing at your school? While the Chinese Proverb above says 20 years ago I don’t quite agree. The best time to start using inbound marketing at your school is now. If you haven’t dipped your toe in the inbound marketing waters I encourage you to start now. How do you start? Read this book: Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online The first edition of the book above is what started…
  • WOW. I’m Not Really Sure I Can Do This.

    Brendan Schneider
    16 May 2015 | 1:00 am
    OK. I’ll simply ask. How frequently do you push yourself? I’m not referring to “pushing” yourself during a workout to run that extra mile or to do one more set. I’m referring to pushing yourself professionally. I was once told when I was younger that in order to grow professionally you need to get outside of your comfort zone. Do you try to push yourself and get out of your comfort zone? Do you even know what that feels like? I do! I was thinking of trying to explain what that feels like for me but it occurred to me that being outside of one’s comfort zone…
  • You can’t help getting older, but you don’t have to get old.

    Brendan Schneider
    9 May 2015 | 1:00 am
        My wife and I are getting old. Let me tell you a story about how I know. Last night, Friday night, my family and I visited Home Depot to purchase a few things for the house. While we were there we ran into friends from college who we used to see quite frequently at fraternity parties. After we got into the car my wife and I laughed about how we have gone from fraternity parties to Home Depot. Here’s the best part…we are completely happy with where we are! As we drove home I remembered this quote from George Burns, “You can’t help getting older, but you…
  • Do not take life too seriously. You will never get out of it alive.

    Brendan Schneider
    2 May 2015 | 1:00 am
      Do you have fun? Do you ever take time for yourself? I know it’s hard. I struggle with this all the time. I have so many things pulling on my time and I tend to feel guilty and feel like I’m being selfish if I do something for myself. I have young children who I love hanging out with and I never have enough time to with my wife, besides the many minutes we talk about what’s for dinner and who is driving whom where. My thought for you this weekend is take some time for yourself and have fun – start a book that’s on your list, watch a show or movie that…
  • Success Consists of Going from Failure to Failure

    Brendan Schneider
    25 Apr 2015 | 1:00 am
      One of the 21st century skills we hope to instill in our students is the courage to take risks. A part of taking risks is the chance that you might fail. When you fail how do you react? What do you learn? This past week I’ve thought a lot about failure and what that means with my day to day responsibilities. I’ve actually failed a lot. But the other side of risk is success. I’ve also had some success. How did I react to the success? What did I learn? Do you take risks at work? Do you feel comfortable taking risks at work? Are we all modeling the behavior we want to…
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    Content Marketing Blog

  • Don't Let your Content Marketing be Lazy

    29 May 2015 | 6:30 am
    According to the Content Marketing Institute’s 2015 B2B Research Report, 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).
  • Are You Still Stuck on Inbound Marketing Vanity Metrics?

    Justin Lambert
    22 May 2015 | 5:30 am
    “Hey!  Check it out!  I just passed the 500 follower mark on Twitter!” “Yeah?  Well guess what?  My last Facebook post got 17 likes and 12 shares!” “Oh yeah?  Well I have 312 people on my newsletter list and another one joined just this morning!”
  • Is Content Marketing for Everyone? Not According to Tim Ash

    Dechay Watts
    20 May 2015 | 5:30 am
    Not everything that happens in Vegas needs to stay in Vegas. Some Vegas happenings should get sprinkled back into the universe to enlighten and inspire future actions, like all insight gleaned at Content Marketing Conference 2015.
  • Are You Content Marketing Starved?

    Andrea Miller
    15 May 2015 | 6:30 am
    A couple of months ago, we received a comment from one of our newer clients that struck a chord with my team. After just a few months of launching a solid content marketing strategy, he was already starting to see results.
  • Q&A: One Client's Journey from Inbound Marketing Novice to Rockstar

    Molly Bruno
    6 May 2015 | 6:00 am
    The road to mastering inbound marketing has its fair share of speed bumps and turns along the way, but it always leads to the right destination: a more strategic and effective marketing plan. After training, practice, and at times, trial and error, getting to a place where inbound marketing is an inherent process is the goal for any content marketer. When clients jump on board to learn more about how it works, the ride gets even better.
 
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    Anne Janzer

  • Using Customer Data: Don’t Be Creepy

    Anne Janzer
    26 May 2015 | 10:04 am
    Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce the customer’s perception or realization of solution value. But it’s a small step from personalizing messages to stalking the customer. To see how this can go wrong, let’s look at a few missteps. Uber and the Ride of Glory For all of Uber’s rapid success, it’s made a few mistakes along the…
  • Disrupting Digital Business: A Book Review and Marketing Perspective

    Anne Janzer
    13 May 2015 | 12:41 pm
    The word ‘disruptive’ is thrown around a lot lately. It made Forbes’ list of the 10 most overused startup buzzwords. But there’s a good reason for that. Disruption is all around us. It’s better to acknowledge and embrace that fact (even at the risk of overusing buzzwords) than to ignore it and find yourself marginalized in a world that has changed right around you. These are a few of the thoughts that went through my head on reading Disrupting Digital Business. The Book In Disrupting Digital Business, Ray Wang of Constellation Research describes various trends fueling business…
  • Getting Creative about Customer Retention Marketing

    Anne Janzer
    7 May 2015 | 12:01 pm
    On Wednesday, May 13, I’ll be hosting a webinar on Creative Approaches to Retention Marketing. To whet your appetite, here’s a sneak preview of a few of the topics: Using video to add personality to customer communications Why customer retention marketing campaigns is how you do Customer Success at scale. How to go back in time and find loyal customers before they become customers The webinar is hosted by Totango; register for it here. We’ll leave ample time for questions and discussion, so please join in if you’re interested.
  • Using Data to Demonstrate Customer Success

    Anne Janzer
    30 Apr 2015 | 1:01 pm
    Wow, I’ve walked the length of Japan. The team at Fitbit sent me that nugget of data recently, and it’s a great example of value nurturing using data. Fitbit is all about collecting and sharing data. It reminds me if I’ve met my goal for each day and week. But the company goes further by proactively sharing my cumulative progress. Helpfully, it puts large numbers into a meaningful context, like the length of Japan. And the company invites me to share that success with others in my social networks. Nurturing Customer Value with Data Value nurturing is the practice of helping…
  • The Customer Retention Marketing Opportunity

    Anne Janzer
    23 Apr 2015 | 2:08 pm
    It’s time for marketers to give customer retention a little love. According to the State of B2B Product Marketing 2015 report by Regalix Research, customer retention marketing comes in dead last in the list of B2B marketing activities. Only about one in four B2B marketers plan for customer retention. Optimists like myself see this situation as a tremendous opportunity. Getting serious about customer retention marketing gives you the chance to jump ahead of your competitors and earn lasting loyalty from customers. If customer retention marketing interests you, I’d invite you…
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    Tips and Tricks to Building a Financial Foundation

  • Getting Out Of Jail: What You Should Know About The Bail Bonds Process

    admin
    14 May 2015 | 12:46 pm
    Did a bar fight lead to you getting booked into jail although you didn’t start it? You don’t have to stay in jail while proving your innocence if you are able to get bailed out, which a bonds company can assist with. Below, learn all you need to know about getting released from jail by a bail bonds company. What Happens During the Bail Bonds Process While in Jail? The first step to getting out of jail will be attending a hearing, which should happen soon after you have been booked into jail. The hearing is necessary so the judge can hear what you are in jail for and decide if you…
  • 5 Signs That You Need To Hire A Workers Compensation Lawyer Right Away

    admin
    19 Apr 2015 | 8:51 am
    If you have recently been injured while at work, you might not have worried much about workers compensation. You’ve probably always been led to believe that workers compensation will help cover your medical bills and lost wages, and this is exactly what this type of coverage is designed for. However, you should know that workers compensation claims don’t always go as smoothly as they should. Luckily, there are steps that you can take to protect yourself and to ensure that workers compensation will provide you with the assistance that you are entitled to. A good workers…
  • Two Important Questions About Using Independent Broker-Dealers

    admin
    31 Mar 2015 | 5:31 am
    Financial advisors have the incredible responsibility of helping their clients make it to their financial goals. However, this takes more than just providing sound advice because these advisors must also be able to facilitate any investment transactions their clients may need to make. Fortunately, these professionals can work with independent broker-dealers that can facilitate these trades, but if you have only recently started looking for an alternative to the major brokers, you may need a couple of important questions answered before you feel comfortable making this decision. Why Should You…
  • I’m Broke! How Am I Going To Eat, Pay My Rent, And Keep The Lights On?

    admin
    3 Mar 2015 | 9:22 am
    Hard financial times can fall upon anyone. Perhaps you lost your job, had a medical emergency, or had to pay unexpected bills. Running out of funds can be an incredibly stressful and frightening situation to face. However, your situation is not hopeless. Here are three options to consider when you need help covering the basic necessities: 1. Payday Loans Payday loans, sometimes called cash advances, are an immediate solution. Payday loans are usually loans of less than $500 that are due the next time you receive a paycheck, states the Consumer Financial Protection Bureau. If you need to pay…
  • Tips For Getting The Best Home Loans For Your Situation

    admin
    18 Feb 2015 | 7:51 am
    When you think about of buying a home, you probably envision a large bedroom, beautiful bathroom, plenty of yard space and the beginning of building memories with your family. However, before all of this comes to fruition, you will need to be able to finance this dream. The vast majority of people finance this dream through home loans. If you have never secured a home loan before, you might have a lot of questions and uncertainty. If you’d like to make sure that you understand the process and make the most out of securing the best home loan for your situation, take this information into…
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    Content Science Review

  • A Key to Content Strategy Success: Think Like a Business Person

    Meghan Casey
    25 May 2015 | 10:00 pm
    I’ve found that demonstrating your business acumen—whether you’re an inside staff person or an outside consultant­—is one of the most important things you can do to make the case for content strategy.  I wrote a whole chapter about it in my book, “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.” Here’s an excerpt from chapter 2, which is all about convincing leaders to approve a content strategy project.
  • Get Off The Line: What Your Recruiting Says About Your Future

    Nick Corcodilos
    24 May 2015 | 10:10 pm
    This “Ask the Headhunter” article was originally published on CMO.com. When I do presentations about hiring and job hunting for executive MBA programs at UCLA, Cornell, and Northwestern, I always take the opportunity to ask one of my favorite poll questions: How do you actually recruit the people you need to hire?
  • Position Your Content Team for Success from the First Hire

    Colleen Jones
    24 May 2015 | 10:00 pm
    Marketing. Sales. Support. Oh my. More business functions than ever depend on providing the right mix of digital content—a reality that’s prompting businesses to build their capacity to publish content on an unprecedented scale. Central to that capacity is a content team, or even a set of content teams. 
  • Content Teams Infographic

    Content Science
    20 May 2015 | 10:00 pm
    We just finished our leadership report, What Makes Content Teams Thrive? What did we uncover? A lot. We collected data from more than 100 leaders of content teams and asked questions about challenges to success, factors for leaders of content teams to thrive, and characteristics of outstanding team members.
  • Content ROI Fact Sheet

    Content Science
    18 May 2015 | 10:00 pm
    Today, businesses are investing more in content than ever for marketing, support, media products, and digital technology. Businesses invested nearly $43.9 billion in content production and distribution in 2014, the Custom Content Council found. All this investment in content begs the question for many organizations … are we getting a return?
 
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    Moondog

  • Social Media Listening as a Business Growth Engine

    Jon Buscall
    15 May 2015 | 10:46 am
    iTunesStitcherRSSTwitter The primary focus of this show is on how much deep listening to social media can and will benefit your business development. So much of the discussion about social media focuses on marketing and customer care; however, social media is just as important across your whole organisation. Deep listening is a powerful strategy to learn about the problems your customers face. Yes, this is important for customer outreach. But it can also give you powerful new ideas about the kind of products you could or even should be developing. The ideas outlined in this show formed the…
  • How to Livestream a Podcast

    Jon Buscall
    29 Apr 2015 | 6:57 am
    How to livestream a podcastClick To Tweet Let’s face it, if you are a podcaster you are always looking for new ways to engage your audience. Listeners are potential leads and possible future customers. I’ve personally talked time and time again about how Online Marketing & Communications has been a significant source of hot leads for Moondog – or JontusMedia as we were previously known. Using the right apps With the power of smartphones and the skill of app developers, there are now a number of livestreaming apps that make it easy for podcasters to stream their shows live. Right now…
  • How Self-Publishing Can Benefit Your Business

    Jon Buscall
    26 Apr 2015 | 10:10 pm
    iTunesStitcherRSSTwitter How self-publishing can benefit your business via @jonbuscall at @moondogmm.Click To Tweet Tom Corson-Knowles, who guests the show this week, is a best-selling author. There is a lot of value in writing business books, not just in terms of sales, and I ask Tom what a book can mean for business owners looking to further explore what they can do with content marketing. Tom goes on to suggest that a book, even if self-published, can do a lot to make an entrepreneur stand out from the crowd; a book demonstrates your unique skills and expertise. I do see the value…
  • What to Do if Your Marketing Sucks

    Jon Buscall
    19 Apr 2015 | 1:27 pm
    iTunesStitcherRSSTwitter One of the things I’ve found over the years is that customers often come to us wanting a radical change. They want a major website redesign. Or they want a major overhaul of their marketing adding some social, podcasting or video into the mix. Now we’re always happy to help businesses do something different to increase sales, generate leads or conversion. I do, however, try to get people to walk before they run. Let me explain. There’s no point us taking a customer’s money unless we understand what’s at the root of the problem. That’s why we always audit a…
  • Key Conversion Metrics You Should Be Following

    Jon Buscall
    28 Mar 2015 | 4:35 am
    iTunesStitcherRSSTwitter The holy grail of marketing your business online is more lead conversion. Not more leads per se. The emphasis has to be on conversions. Trouble is, how do you know where your site is leaking money? This is a toughie but in this week’s podcast I look at a few of the easiest ways to do this if you’re a bit of a newbie to data testing and conversion. Use the Right Tools If you use WordPress to run your site, Kingsumo is an excellent premium plugin that lets you  test and select the very best headlines site conversions. Especially if you’re running an Inbound…
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    Industrial Marketing Today

  • Email Marketing for Manufacturers and Industrial Companies

    Achinta Mitra
    15 May 2015 | 8:28 am
    Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Industrial Content Marketing – Selling the Problem not Just Solutions

    Achinta Mitra
    1 May 2015 | 7:49 am
    Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.” Those are all great and valid reasons for industrial companies to […] The post Industrial Content Marketing – Selling the Problem not Just Solutions by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the…
  • Content Marketing for Manufacturers: Overcoming Writer’s Block

    Achinta Mitra
    15 Apr 2015 | 8:15 am
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is not an isolated finding; I’ve read other research studies that have reported similar results. […] The post Content Marketing for Manufacturers: Overcoming Writer’s Block by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the…
  • Why do so Many Industrial Website Redesigns Fail?

    Achinta Mitra
    23 Mar 2015 | 12:41 pm
    This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be […] The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Why are Manufacturers Still Struggling with Content Marketing?

    Achinta Mitra
    6 Mar 2015 | 7:36 am
    Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline […] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website…
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    Nxtbook Media

  • Me Design Pretty Never

    Joy Beachy
    21 May 2015 | 8:27 am
    This post is written by Terri Shadle, Interactive Media Designer at Nxtbook Media. Personally, as a designer, the very last thing I want to do is to make something look pretty. I think the urge was beat out of me my first year in college during a series of awkward and painful critiques in my design class. Up until that point, I thought that design was solely about making things look good. But standing in front of the class, being interrogated (sorry, critiqued) by my professor was an eye-opening experience: Professor: Why did you use that font?  Me: Because it looked good. Professor: Why did…
  • 3 Principles to Multi-Platform Publishing

    Joy Beachy
    7 May 2015 | 3:03 pm
    We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we feel it’s being withheld. (You want me to pay how much to access the internet on this plane?) While this means people are more connected than ever before, it has had a negative effect for companies that can’t keep up with the content demand. Brian Solis describes “Digital Darwinism” as the phenomenon in which…
  • Online Communities as a Key Strategy for Associations and Brands

    Joy Beachy
    30 Apr 2015 | 8:51 am
    Online communities have moved from being a social strategy to a full business strategy as business leaders are starting to understand the high-level impact a connected audience can have on their company’s success. Harley-Davidson is a perfect example of this: they moved from being nearly bankrupt in 1985 to being the thriving global brand it is today. They made a lot of smart moves, but chief among them was developing a brand community philosophy that created a brotherhood of riders who connected with each other and the brand to such a level that name “Harley-Davidson” became an ethos.
  • Google’s Update Doesn’t Spell Doom

    Joy Beachy
    22 Apr 2015 | 6:42 pm
    There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy snowfalls of winter, prompting newscasters to report a “snowmageddon” in some areas. The practice has resurfaced this week with a “mobilegeddon” caused by Google’s search algorithm update this week. While early reports allege even sites for popular brands like M&Ms and Microsoft will be affected, not all content is created equally, and some may find this update will work in their favor. WHAT IS IT? On April 21st Google tweaked its search…
  • Digital Design Questions Answered With New Publication Release

    Joy Beachy
    15 Apr 2015 | 2:52 pm
    Digital design evolution continues to be a hot topic as more designers and experts in the industry weigh in on best practices, user experience needs, and design standards. While some hard-and-fast design rules have solidified, such as screen-worthy font choices and web-safe color palettes, there is still a lot of room for creative expression. It becomes imperative, then, for publishers and designers to continuously seek out examples of good design, and to learn from other publications’ successes. One such example is the newly imagined Fibromyalgia Aware digital publication. It was custom…
 
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    ContentLEAD

  • For local targeting, check out Facebook’s brand new ad offering (Video)

    Emily Clark
    29 May 2015 | 1:01 pm
    Hi, Emily Clark here. We’ve talked about the importance of utilizing social media marketing for advertising, like Facebook ads. But since social platforms are constantly altering their advertising algorithms, there are some new aspects to discuss – one of which may have the ability to create a big “win” for local small businesses. Facebook recently introduced a Local Awareness Objective as one of the options a business can choose when creating ads. According to Facebook, the Local Awareness Objective will be the best way to reach people when they’re already near your…
  • A checklist for starting social media marketing ads (Video)

    Hadley Pendleton
    28 May 2015 | 7:40 am
    Hadley Pendleton here, back with the final takeaway on building a paid social media marketing strategy and how to maximize ROI for Facebook and Twitter ads. Before you even think about logging into the ad platform promise me you’ll do some homework first. Preparation is everything when it comes to advertising – here’s a quick checklist you can use to help prepare for the launch of an ad. 1. Determine your goals This first thing you need to do to be successful with paid social media marketing is pick a goal for the ad. Knowing what you want to achieve will help you set…
  • 4 Ways to improve your website’s homepage design

    Katherine Griwert
    27 May 2015 | 9:33 am
    In online marketing, you only have a few seconds to make a strong impression on prospects – and the homepage is often the first and only chance you’ll get. How much of your traffic goes to your homepage will vary according to the type of site you run, the size of your site, how well your homepage is optimized for search and how frequently you share homepage links in emails or on social media. The ContentLEAD team analyzed a small sample of businesses we work with, and found that websites with fewer than 500 page commonly see 30-40 percent of traffic to the homepage. Does your page…
  • Why small businesses should start social media ads NOW (Video)

    Hadley Pendleton
    27 May 2015 | 6:49 am
    Hi everyone, welcome back! Hadley here, and I’m back with another key takeaway from my recent presentation on social media marketing and maximizing ROI for Facebook and Twitter Ads. You can see the first video in this series for 2 tips to get started. Throughout the presentation, we showed a lot of statistics that really wowed our audience in terms of the growth both Facebook and Twitter ad markets have experienced over the past few years. For example, can you believe that by 2016 Facebook ad revenue is expected to surpass 17 billion dollars? Can you believe that by 2016 Facebook ad…
  • 2 Tips for starting a paid social media marketing strategy (Video)

    Hadley Pendleton
    26 May 2015 | 6:30 am
    Hi everyone- Hadley here with your small business tip of the week.  In April, I traveled to Las Vegas will fellow ContentLEADER, Emily Clark, for the All Baby and Child Spring Education Conference. We had so much fun getting to know baby retailers and manufacturers from all across the country.  Emily and I gave a presentation on how to Maximizing ROI for Facebook and Twitter Ads, because it’s an effective way for small businesses to get some instant wins online.  Here are the key takeaways from our presentation, so you can start to build a campaign for your company: Here are more…
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    Katie McCaskey

  • Investment, Innovation: How Small Is Too Small?

    katiemccaskey
    12 May 2015 | 12:01 pm
    The micropolitan of Staunton, Virginia asked something audacious recently: “what is innovation at the intersection of very small cities and entrepreneurship”? What I learned applies to many people interested in, or actively involved, in the local investing movement. InnovateLIVE (Local Innovators, Visionaries, and Entrepreneurs) was loosely structured around central a startup pitch night. Here, a group of hopefuls competing for local startup funds made the case for their projects moving forward. The funding was a grant through the Virginia Department of Housing and Community…
  • #ShowYourWork

    katiemccaskey
    13 Mar 2015 | 5:49 pm
    promo I made for an event we hosted at George Bowers Grocery in 2013 Last weekend I devoured Austin Kleon’s books “Steal Like an Artist” and “Show Your Work” back-to-back. Two thumbs up. I’m inspired to start showing my work as it develops, and, some of the influences behind it. Two things are going on in my work right now. One involves audio, which is providing a good creative challenge and learning curve. More on that as it develops. Regarding influences, I’m always reading multiple books at once. (I’m happily ADD, what can I say?) A few…
  • Per-Money: Permaculture Principles for Indie Biz Growth

    katiemccaskey
    4 Feb 2015 | 10:08 am
    Excerpt from my new book, Per-Money: Permaculture Principles for Indie Biz Growth.   “Well, what are you, high?”   I blinked my bloodshot eyes twice. Yes. I heard the question correctly. It wasn’t what I was expecting, given that I was in uncomfortable clothes and standing in the family receiving line at a funeral.   “Who starts a business in the middle of this Recession mess? You must be crazy!”   I wasn’t sure who the man was or what exactly he was trying to do. Change the subject? Lighten the mood? Awkward, those funeral introductions and reunions. The…
  • 15 Free, Fun Facebook Features & Apps

    katiemccaskey
    30 May 2012 | 1:45 am
    Don’t tell me you still think Facebook is “only” for connecting with old and new friends? My friend, you’re mistaken! There is a tidal wave of Facebook apps arriving every day. Jump in and you’ll discover something new, useful, or fun. Plus, there are many unexplored corners of the site itself that you may have overlooked. So, let me introduce you to 15 free, fun Facebook features and apps. I selected these apps and features to highlight specific areas of your life: Communication (online and offline); Entertainment (Movies and Music); and a grab bag mix in the “Life” category,…
  • How to Spot a Phony Facebook Friend

    katiemccaskey
    3 May 2012 | 10:07 pm
    Your high school acquaintances are coming after you—along with former co-workers, one-time neighbors, and that guy you spoke to briefly at a gas station in 2002. It’s fun to reconnect with people from the past but not everyone is sincerely interested in getting to know you again (or even for the first time). Some just want to snoop into your life. Others want to use your friend list to connect to others. Still others pester you to “like” their pet projects. Some fragile egos are trying to collect 1,000 or more friends to boost their self esteem. Let’s not forget the…
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    HarrisonAmy

  • 3 Copywriting Tips to Help Your Home Page Pass The “Sh*t, Click” Test

    Amy Harrison
    29 May 2015 | 9:48 am
    After 7 years without one, last week I did something pretty exciting. I bought a TV. I can’t quite remember why I stopped having a TV, it wasn’t a big statement, and with so much on-demand entertainment possibilities it has become less and less odd to people (though not to my friends who now excitedly text me their favourite shows so I can join in with them ‘live’.) I love it. And it perfectly epitomises how overloaded we are with sources that are competing for our attention: Stay tuned… Coming up next… When things took a dramatic turn… See this…
  • How to Write a Value-Driven Home Page With Confidence

    Amy Harrison
    21 May 2015 | 7:04 am
    May 27th, Free Home Page Copywriting Clinic click here to find out more As you may know, I’m on a mission to help business owners write more persuasive marketing content (and actually enjoy the process). During my research into the problems that hold people back, I came across this question time and time again: “I’m never sure what to write on my homepage. I really struggle to sell myself succinctly and I’m not sure what information to include, there’s so much I want to say. No matter how many times I write it, I’m just never really happy with it.”…
  • 5 Minute Copywriting Hack – How to Nail The Answer to: “What Do You Do and Why Should I Care?”

    Amy Harrison
    15 May 2015 | 4:14 am
    You’ve got 2-3 sentences (or say 60 seconds) to answer the question. Where do you start? If you’re like most business owners, this is a killer question to answer succinctly. If someone’s asked you in person you may have broken eye-contact while you try to concentrate, or given a few ums and ‘kind ofs’. If you’re writing copy, you may simply be faced with that beautifully torturous blank screen. Well fear no more, because I want to share with you a super easy template you can use to quickly write down the value of your offer in just a few lines. Ready? Here…
  • Copywriting Basics For Your Business Homepage

    Amy Harrison
    30 Apr 2015 | 2:12 am
    Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and convert customers: Keep your home page simple – pull people in People have little patience so you need to make sure that the content on your home page explains simply how your service or product would be valuable. When writing your copy, bear in mind the questions customers ask before they buy. Common…
  • Marathon Marketing Content: 5 Ways to Focus When You Write Copy for the Long Haul

    Amy Harrison
    24 Apr 2015 | 7:40 am
    It’s easy to get lost or paralysed when writing marketing copy for your business long term. There are so many choices about where you should be writing and promoting your content. Do you just blog? Guest post? Use Twitter? Write posts on Linkedin? Do interviews? How-to posts? It’s easy to find enthusiasm when you start writing your marketing content, but how do you sustain that energy and focus for the long-term? Here are some hints to help. 1: Pace yourself It can seem that the successful people in our field  got there overnight; suddenly they’re the names everyone is…
 
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    Lisa Angelettie

  • Google Play Is Closed To New Publishers

    Lisa Angelettie
    26 May 2015 | 4:27 pm
    Thought this was an interesting piece for indie writers and publishers. Google Play had to close their Publisher program because there were so many book pirates on there uploading other author’s books and selling them at a fraction of the cost. Evidently it was rampant in Google Play. Check out the article from GoodeReader.com.   READ THE REST OF THE ARTICLE HERE The post Google Play Is Closed To New Publishers appeared first on Lisa Angelettie.
  • Kindle Blog Publishing Is Amazon Bestseller!

    Lisa Angelettie
    12 Mar 2015 | 11:20 am
      I’m so excited to share that my new book on Kindle Blog Publishing has cracked the bestseller lists in the Business Writing and Computers & Technology categories. Yippee!!! If you own a blog and would like to learn how you can generate an easy passive income stream by having readers pay to subscribe to your blog via Amazon, then this is the book for you. At .99 it’s a steal! Available on Amazon: Amazon US | Amazon UK | Amazon AU The post Kindle Blog Publishing Is Amazon Bestseller! appeared first on Lisa Angelettie.
  • How To Add An Author Page At Amazon For Your Pen Name

    Lisa Angelettie
    12 Feb 2015 | 11:10 am
    Author Central allows you to manage up to three Author Pages within a single account. If you write under your real name as well as a pseudonym (pen name), you can manage both Author Pages from the same Author Central account. Here’s how: 1. Log in to Author Central (https://authorcentral.amazon.com). 2. Click the “Books” tab located on the top of the page. 3. Click on the “Add more books” link that appears under “Are we missing a book?” 4. Search for books written by you via title, author, or ISBN. 5. Click “This is my book.” Once Amazon…
  • How To Launch Kindle Previewer On Mac OSX 10.8 and Above

    Lisa Angelettie
    8 Feb 2015 | 3:52 pm
    Kindle Publishing Tips Series A lot can happen in between Mac operating system updates and Kindle Previewer updates. I found this out when I was publishing my latest book to KDP. If you have an updated operating system on your Mac (Yosemite) and are trying to preview your Kindle manuscript/ebook in previewer, then read this… Issue: When trying to launch Kindle Previewer in Mac OSX 10.8 and above, you get the error message “Kindle Previewer can’t be opened because the identity of the developer cannot be confirmed.” Question: So what do you need to do to get Kindle…
  • How To Get Your Book Proofread On A Shoe String Budget

    Lisa Angelettie
    2 Feb 2015 | 5:27 pm
    New writers often ask me about for proofreading and copyediting referrals and when I give them some names and a quote, they run for the hills. Often submitting their unpolished, unedited work to Amazon and the other marketplaces and getting horrible reviews in return. Reviews about editing are some of the worst negative reviews a writer can receive because it speaks to the quality of the book, not the content. People will interpret mistakes in the book content as a direct reflection of the writer’s talent and ability–which we know is not always the case. But I totally get it. Many…
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    BUZZergy Marketing

  • 3 Insanely Effective Ways to Promote Your Mobile App Through Existing Audiences

    Eugene Farber
    22 May 2015 | 9:44 am
    It’s fairly clear that the world has gone mobile. As I walk down the street in NYC, I have to duck and dodge every few minutes to avoid running into someone with their head down, nose in their phone. No wonder mobile apps have become some prevalent. While I still contest that many (if not most) businesses don’t actually need to create an app (but rather just create a mobile-optimized website), many apps are the business onto themselves. And like any business, they need to implement a marketing strategy – or strategies – to succeed. One extremely powerful method for…
  • The Next Six Months Of SEO Are Going To Look Like This…

    Eugene Farber
    20 Jan 2015 | 3:08 pm
    Between work and travel I haven’t been able to publish the obligatory predictions article for the new year. But better late than never. Rather than talking about what’s going to happen over the next year in SEO, I want to talk about the next 6 months…since SEO years are shorter than dog years. Now, let me preempt these predictions with something very important. For the vast majority of businesses it still comes down to a few simple things. And if you get those things right, you’ll beat out the competition in most markets. These few simple things are content and…
  • 6 Things To Focus On That Will Change How Your Website Drives Business

    Eugene Farber
    22 Dec 2014 | 7:00 am
    I recently had the distinct pleasure to co-author a book that features contributions from over 20 world-class marketers. As marketing is essential for business success, the book is aptly titled “Creating Business Growth.” The New Year being a time for many to create new resolutions, many business owners will be setting new business goals.This book is a perfect read to start 2015. And it will actually be free on Kindle for the first few days of the year prior to going back to its normal price (you can get the launch notification by signing up here). It’s impossible to convey…
  • What Can These Four Award-Winning Marketing Campaigns Teach You?

    Eugene Farber
    15 Dec 2014 | 8:45 am
    Article submission by JonJon Yeung. These days in marketing, it can feel like a daunting task when a client asks you to deliver something original. With technology and digital moving so quickly, we have become a world of innovators. It is difficult to fathom doing something new, but we can certainly take inspiration and do something better. How can marketers do that? By studying the techniques of successful campaigns and applying what works to our own. Here are some award-winning marketing campaigns that we can learn from: Snickers ‘You’re Not You’ Campaign     This…
  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
 
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    B2B Digital Marketing

  • 6 Ways B2B Marketers Are Falling Short Today

    Eric Wittlake
    28 May 2015 | 5:00 am
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?” Here are six areas that struck me. No, they aren’t new. But they are places many B2B marketers, including myself, should be doing so much more. 1. We need more actionable insights. If we have insights we can’t do…
  • Top 3 Media Buying Mistakes B2B Marketers Make

    Eric Wittlake
    16 Feb 2015 | 5:00 am
    Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Like many of the people I work with at publishers, Toby works on more programs in a month…
  • 5 2015 Predictions Only a B2B Marketer Would Care About

    Eric Wittlake
    6 Jan 2015 | 8:58 am
    It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. In 2015, that will change. Predictive marketing solutions like Lattice Engines, Mintigo or 6sense will…
  • One change that dramatically improved B2B marketing results

    Eric Wittlake
    2 Sep 2014 | 4:30 am
    You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture? We have a better understanding of what people are interested in and our marketing performs significantly better. Here…
  • What Online Marketers Know About You

    Eric Wittlake
    18 Jun 2014 | 5:00 am
    According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. In order to serve things that are relevant to me, you need to know something about me. …one thing has been missing. That is having users have the…
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    Right Mix Marketing Blog

  • The Most Important Online Marketing Terms Defined (Infographic)

    Tom Treanor
    28 May 2015 | 10:59 am
    Unless you live and breathe it every day, it can be hard to keep all of the the online marketing terms straight. What is TOFU as compared to MOFU (and why do you care)? How does SEM differ from SEO... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 2015 Social Media Marketing Statistics: Social Critical, but ROI Measurement Elusive

    Tom Treanor
    26 May 2015 | 4:13 pm
    Social Media Examiner just released their 2015 Social Media Marketing Report and the findings are very interesting for anyone marketing their business online (which should be almost any business... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Only Social Media Etiquette Rule You Will Ever Need

    Guest Author
    25 May 2015 | 11:39 pm
    How many times should you post a day? How should you share? How many hashtags is enough? You’ve undoubtedly seen at least one etiquette post about social media, I’ve even done an infographic on the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Odd Things You Didn’t Know About YouTube

    Guest Author
    20 May 2015 | 12:00 am
    I don’t have to tell you that YouTube is a strange place: it’s full of cat videos and the stuff your drunk uncle uploads after a binge. With 300 hours of video uploaded per hour, yep, some of that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Statistics Every Social Media Marketer Should Know

    Guest Author
    17 May 2015 | 10:41 pm
    To achieve social media success in 2015 and beyond, marketers must understand their audience, their behavior towards different social media platforms, as well as how these platforms have evolved... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    BlueGlass Interactive

  • Basics of App Store Optimization – Wie du deine App im App Store sichtbar(er) machst

    Anna-Lena Müller
    17 May 2015 | 11:28 pm
    App Store Optimierung (kurz ASO) – von vielen lange eine unterschätzte und missachtete Teildisziplin des App Marketings – gewinnt immer mehr an Popularität. Dabei geht es um die Verbesserung der Sichtbarkeit innerhalb des Stores und die Animation der Nutzer zum tatsächlichen Download der App. Dass ASO immer mehr im Kommen ist, ist bei über 2 Millionen mobilen Apps in den grossen App Stores nicht verwunderlich. Bedenkt man ausserdem, dass etwa 63% der Apps beim Browsen durch den App Store entdeckt und heruntergeladen werden, wird das zunehmende Interesse an ASO klar: Für…
  • Digitale Transformation: Recap des Digital Economic Forums 2015

    Nicole Treipl
    7 May 2015 | 10:44 am
    Das gestrige Digital Economic Forum zog mehr als 200 Besucher aus unterschiedlichen Branchen ins Kameha Grand Hotel nach Zürich, um nationalen wie internationalen Speakern zum Thema Digitale Transformation zu lauschen. Der weibliche Anteil bei den Teilnehmern wie auch den Referenten war leider recht überschaubar. Daher bin ich froh, meinen Beitrag zu leisten und im Folgenden den Event zusammenzufassen. Digital Buzzwords Die Digitalisierung mit all ihren Innovationen schreitet schnell und wirkungsvoll voran. Die in diesem Zusammenhang wohl am meisten gefallenen Schlagwörter des Events waren…
  • European Search Awards 2015

    Raphael Bienz
    23 Apr 2015 | 6:27 am
    BlueGlass Zürich gewinnt einen European Search Award 2015!!  Wir sind wahnsinnig glücklich und fühlen uns unglaublich geehrt, den European Search Award 2015 in der Kategorie „Best Use of Social Media in a Search Campaign“ gewonnen zu haben. WOW! Verliehen wurde uns das Prachtstück am gestrigen Abend in Berlin im Rahmen der European Search Awards 2015 – ein internationaler Wettbewerb, bei dem die besten Digital Marketing Agenturen Europas in den Bereichen SEO, PPC, Digital und Content Marketing ausgezeichnet werden. Dass wir aus dem Pool an fantastischen Kampagnen und Agenturen…
  • Checkliste SEO Anforderungen für Ihr CMS

    Marion Halter
    22 Apr 2015 | 11:42 pm
    Suchmaschinenoptimierung bildet heutzutage eine wichtige Grundlage für den erfolgreichen Internetauftritt einer Unternehmung oder eines Online Shops. Idealerweise erfüllt Ihr CMS (Content Management System) von Haus aus bestimmte Kriterien in Bezug auf SEO und bietet Flexibilität in der technischen sowie redaktionellen Erstellung und Anpassung von Content. Durch die Verwendung eines SEO-freundlichen CMS wird eine solide Basis für nachhaltige und langfristige Rankings bei Suchmaschinen geschaffen. Dies hat zum Vorteil, dass viele OnSite SEO Optimierungsmassnahmen bereits zum Zeitpunkt der…
  • Key Takeaways von der BrightonSEO 2015

    Anna-Lena Müller
    17 Apr 2015 | 2:08 am
    Auch in diesem Frühjahr war BlueGlass an der „grössten und besten“ Brighton SEO seit Bestehen der Konferenz vertreten und hat – mit 1’700 weiteren Besuchern – die Ohren gespitzt, um die neusten Insights der Suchmaschinenmarketing-Szene aufzusaugen. Dabei war es auch dieses Jahr eine Herausforderung, sich jeweils für eine von 3 Sessions zu entscheiden. Wir haben uns jedoch dazu durch gerungen und da man Wissen bekanntlich teilen soll, sind hier die Key Takeaways, die wir davon mitgenommen haben. Mobile, mobile, mobile Da „Mobilegeddon“ direkt um die Ecke lauert (21.
 
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    Marketing Technology for Growth

  • Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be

    Chris Horton
    29 May 2015 | 5:01 am
    A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. Though syndicated to a handful of MarTech/blogger sites, for whatever reason the article got the most traction on Linkedin Pulse, where I received numerous comments both in support of, and against, my thesis. Many of those in the push back crowd put forward various…
  • Is the Infographic Dead?

    Cameron Soojian
    26 May 2015 | 9:30 am
    Today, infographics churned out for viral attention are a dime a dozen. If you’ve ever searched for infographics, you know how difficult it can be to actually find one that provides the information you really want. Beginning in 2007, infographic posting steadily rose until 2012, when it peaked, according to Fast Co. Design. Since then, infographics have been on the decline, but that doesn’t necessarily mean they’re dead. Sure, they’re less ubiquitous than they once were, but they can still be an effective part of your content marketing mix. Not Dead Yet In 2014, 49% of B2B technology…
  • How to Never Run Out of Content Marketing Ideas

    Cameron Soojian
    22 May 2015 | 5:28 am
    As a content creator, coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. However, with the right resources and enough research, I always manage to generate new ideas when I need them. But, what if there was a way you could find out what the most shared content was on any subject? What if you could also filter that content by date or domain name? I doubt there are any content creators who wouldn’t find use for a tool like that. The bottom line is that using a social insight tool like this is a lot more productive and effective than…
  • Google Buy Button: Retailer’s Boon or Devil’s Bargain?

    Chris Horton
    21 May 2015 | 5:10 am
    Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. First reported by Alistair Barr and Rolfe Winkler in a recent Wall Street Journal article, many are reading the move as a proactive attempt to stop the steady bleed of users turning away from its heretofore desktop friendly search platform in favor of more mobile-focused ecommerce apps like Amazon and eBay. To be clear, nothing has happened…
  • Nostalgia Marketing: What is It?

    Cameron Soojian
    18 May 2015 | 10:56 am
    Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth--when Surge was the greatest soda in the world and Nickelodeon still revolved around slime. Suddenly, I began seeing ads for the return of Surge, which is when I realized I wasn’t the only one who yearned for its return to the shelves. What I also realized is that marketers are very aware of consumer nostalgia,  and often leverage it to elicit an emotional…
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    Nischala’s Space, Thoughts, Expressions…

  • Marketing CHEAT-SHEET | Blue-print from OBJECTIVES to PLAN

    Nischala
    28 May 2015 | 2:30 am
    New age marketers almost always are under pressure to meet the ever increasing demands of businesses, constantly changing expectations of end-customers, ever evolving innovation and technology; and working in a VUCA (Volatile, Uncertain, Complex and Ambiguous) work environment. Needless to say, the role of marketing is becoming challenging, complex, exciting and continuously evolving. While operating in such environments, it is very easy for marketers to lose focus and sight on what is really important. It has happened to me too – Not once, not twice – But very many times. Fortunately for…
  • 5 Points which impact Marketing Success (or Failure) …

    Nischala
    21 May 2015 | 2:30 am
    So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by. Also the time to get feedback on what was good and what was not-so-good; take the lessons and move ahead into a new year. As a I look back at last year wearing the lens of a marketer, I can say that it has been exciting and excellent. Most importantly, it has been wonderful to see the impact and difference marketing has made on business. As I go down memory lane to see what truly made a difference a few points stand out. In this post, sharing the 5 key points: Marketing…
  • What the new age working mom endures everyday, and why I admire her?

    Nischala
    14 May 2015 | 2:37 am
    A version of this post first appeared on Huffingtonpost Every mother works. No option here! The only thing that varies is whether you work at home or in an office, whether you get paid or not. I’ve been a working mother, in the traditional sense of the term, for five years now. There were highs and lows. I experimented, I evolved and overall I felt enriched. But no, it wasn’t easy. Nor do I ever expect it to be. Many perspectives have been shared on this subject, a lot of viewpoints have gone viral, cases in point being Indra Nooyi , Michelle Obama, Sheryl Sandberg and Marie Ann…
  • Round-up of my best posts on Working Mothers.

    Nischala
    8 May 2015 | 9:30 pm
    Tomorrow is Mother’s Day! So, Happy Mother’s Day in advance… According to Wikipedia, Mother’s Day is a modern celebration honoring one’s own mother, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world – most commonly in the months of March and May! Social media is abuzz on whether mother’s need a special day to celebrate motherhood. Of course, NO! Once you are a mother, you will always be a mother – And no one can take that from you! But YES! If there is a…
  • My 1st Economic Time article | The Women At Work Manifesto

    Nischala
    7 May 2015 | 2:30 am
    According to the World Fact Book, the 2014 gender sex ratio is India was 892 females per 1000 males. So she is born, then what? According to the latest Indian census, literacy rate among Indian women is 65.46%. According to the District Information System for Education (DISE) (2011-12) report, girl’s enrolment at the primary level (Class I-V) stands at 48.35%. At higher education level, 45% of female are enrolled in under graduate and post graduate courses. So she managed to study, then what? According to ILO (International Labor Organization) 2015 World Economic Social Outlook Report…
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    Content Equals Money

  • The Rat (Terrier) Race: Improving Workplace Performance With a Pet in the Office

    Dave Evans
    25 May 2015 | 8:56 am
    “Dogs in the office” may seem like a questionable idea at first. In spite of easy to imagine worst-case scenarios, however, allowing employees to bring their pets to the workplace has consistently been associated with improved productivity, reduced stress, increased satisfaction at work, and an overall better workplace. This is a great way to incorporate these excellent benefits and add a unique bond between employees’ business lives and their personal lives. The Benefits of a Furry Office Assistant Many people consider pets their children. Aside from the benefits listed, employees will…
  • How Telecommuting Is Changing the Way We Work

    Jessica Johnson
    21 May 2015 | 8:15 am
    The future is quickly headed toward telecommuting. Since 2005, telework has grown almost 80%, and it has continued to show growth even as the overall workforce declined from 2011-2012. Organizations that employ telecommuters see benefits across the board. Naturally, growing companies demand a way to keep productivity and employee retention rates high while keeping overhead costs low. Telecommuting may be the answer. Additionally, employers are able to reach beyond locality and tap into a broader market of experienced talent. By 2016, it is projected that 43% of employees will be teleworkers.
  • Routine Success: Developing Productivity Through Ritual

    Dave Evans
    18 May 2015 | 8:49 am
    What do wearing two pairs of basketball shorts, bringing shower sandals to a tennis court, and eating chicken before a game have in common? Aside from being odd, these quirks are related to the massive success of the athletes who performed them. Well, some may call it quirks – but experts believe this automated behavior allows the brain to predetermine (and hopefully manifest) a desired outcome. The real question is, do you have to be legendary to unleash this awesome association with success, or can you apply it to daily life in the office? Without a doubt, ritual can improve performance…
  • Level Up Your Content Marketing Campaign With Some Video Game Inspiration

    Jessica Johnson
    14 May 2015 | 7:27 am
    Contrary to popular belief (or perhaps unpopular at this point), a lot of useful skills can be taken from the video game world. Avid gamers know that video games have a lot more to offer than just an entertaining pastime. Aside from learning multi-tasking, planning, and problem-solving skills, the world of gaming also offers us some competitive insights when it comes to business and marketing. The gaming industry is projected to reach $111 billion in sales this year, and it didn’t get that way from resting on its laurels. Video game marketing strategies are aggressive and often wildly…
  • 5 Yoga Moves for the Office and Their Benefits

    Dave Evans
    11 May 2015 | 8:42 am
    Tracing its roots through antiquity, yoga is a discipline commonly practiced for mental, physical, and spiritual reasons. While the newcomer may picture a master Yogi contorting her or himself on an isolated hillside, quietly meditating and counting heart beats, the modernization of yoga has taken this practice from cardio intensive to P90X style strength training, simple breathing exercises, and anything between – including many stretches that can be performed at work. This is an incredible way to increase focus, boost energy, and reduce stress. What problems do you have in your workplace?
 
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    Innovation Change Management

  • Most Companies Fail at Innovation Because…

    Braden Kelley
    20 May 2015 | 10:54 am
    Most companies fail at innovation because they fail at change. There you go, there is the entire article in a single sentence. Please click the like button or leave a comment on your way out, and I’ll turn out the … Continue reading →
  • Change the World – Step One

    Braden Kelley
    17 May 2015 | 8:51 am
    Do you want to change the world? Even just one tiny corner of your own world? Change often feels overwhelming, scary even, and frequently we don’t know where to begin. Stoking Your Innovation Bonfire focused on helping organizations identify and … Continue reading →
  • Your Chance to Help Change Change

    Braden Kelley
    11 May 2015 | 6:03 pm
    My first book Stoking Your Innovation Bonfire was designed to help organizations identify and remove barriers to innovation, but readers also found it to be a great primer on how to take a structured, sustainable approach to innovation, and as … Continue reading →
  • Conference Wrapup – Change Management 2015

    Braden Kelley
    23 Apr 2015 | 6:17 pm
    Recently I had the opportunity to attend the Association of Change Management Professionals’ (ACMP®) annual conference in Las Vegas, Nevada, titled appropriately Change Management 2015. The event represented a convening of nearly 1,000 change management professionals from around the globe, … Continue reading →
  • A Lifetime of Innovations

    Braden Kelley
    20 Apr 2015 | 10:49 am
    This week I was in Michigan for a family wedding and I had a great conversation with a family member about the history of Lifetime Products and how probably more than twenty years ago he saw the founder of Lifetime … Continue reading →
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    Content4Demand

  • No Pain, No Gain: Why Audits Are Essential To Getting Your Content In Shape

    Matthew McKenzie
    27 May 2015 | 7:34 am
    Let’s face it: audits suck, especially the first time you do them. They’re tedious and time consuming. But if you don’t know what you’ve got, and how it aligns with your target buyer personas and buying journey, then you’re leaving money on the table. You don’t know where to target new content to fill gaps, so you’re likely to create content you can’t use or don’t really need. And this is happening more often than not, according to SiriusDecisions. Their research found that an overwhelming 60-70% of content created by B2B marketing teams is…
  • Content Lessons from Letterman – Just Keep Innovating

    Terry Moffatt
    21 May 2015 | 12:04 pm
    David Letterman has signed off as host of the Late Show – we’ve officially said goodbye to one of television’s great innovators. Okay, so bits like Stupid Pet Tricks, Stupid Human Tricks and the Top 10 Lists weren’t exactly groundbreaking concepts. But they did differentiate Letterman from the competition. And, they resonated enough with viewers to help him stay in the spotlight for more than three decades. Letterman’s challengers also understand that “same ol’ same ol’” won’t win a ratings war. As The New York Times noted in a recent article, late night hosts are…
  • SiriusDecisions: Salespeople Are Crucial To Sales Success

    Tonya Vinas
    19 May 2015 | 12:34 pm
    Your content can be expertly created, precisely targeted and amplified on every social media channel, but content alone won’t guide a prospect to the purchase-decision phase. Salespeople, it turns out, also are integral. So says SiriusDecisions, which two years ago released the oft-quoted research stat that B2B buyers progress through 67% of the buying journey before they interact with a sales rep. Other thought leaders pushed out more drastic findings, including Forrester, which reported that 93% prefer to buy online versus through a salesperson. At SiriusDecision’s 2015 Summit, Research…
  • Put The “Link” In LinkedIn

    Mike Cubberly
    15 May 2015 | 8:12 am
    You know the modern day cliche, “It’s not what you know, but who you know”? It may be an overused cliche, but it  has never been more true. Your network is everything, and what better place to garner relationships and turn them into MQLs, than every B2B marketer’s favorite network, LinkedIn? LinkedIn is responsible for more than 80% of a business’s social media leads There are many reasons why LinkedIn wins, but possibly the most notable is that it has become a true publishing platform, and brands everywhere are taking advantage—and prospering from it. Q1 2015 -LinkedIn…
  • Lighten Up Your Content! 3 Reasons To Have Some Fun

    Tonya Vinas
    4 May 2015 | 11:55 am
    In a recent call about an upcoming seasonal nurture, our client commented that he was glad to see the lighter theme and tone because it seemed a good change following two prior, more serious nurtures. People will notice and be more receptive if we change things up, he said, which is entirely true! In fact there are several reasons why lightening up content on occasion is good! Here are three: Reason No. 1: Get More Reads As our astute client observed, variety is good when you’re trying to start conversations with hundreds or thousands of people at once. Personas are great tools, but they…
 
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    Rep Cap

  • Create Visual Content to Improve Your B2B Marketing ROI

    Karie Holton
    29 May 2015 | 4:00 am
    High-quality, engaging written content is essential to every brand’s marketing strategy these days, but customers are also drawn to great visual content. When considering your marketing strategy, remember that images change people’s perception of your written content and your brand. Try using visual content to your advantage to attract a larger audience and boost your B2B marketing ROI. This week, I’ve […] The post Create Visual Content to Improve Your B2B Marketing ROI appeared first on Rep Cap.
  • Content Marketing for B2B Software: Ebook Sparks Success for Intercom

    Catherine Conlan
    27 May 2015 | 6:00 am
    Intercom’s first e-book, Intercom on Product Management, was released in mid-February, and it’s already been downloaded more than 14,000 times. “It’s a compilation of our favorite posts on how to make decisions in product strategy, and was written mostly by our co-founder Des Traynor and illustrated by a rad designer in France,” says Sara Yin, content marketing manager for the […] The post Content Marketing for B2B Software: Ebook Sparks Success for Intercom appeared first on Rep Cap.
  • How to Market Your Content on Twitter

    Karie Holton
    22 May 2015 | 6:00 am
    Twitter can be an effective tool for sharing and promoting your content. It can help you find your audience and connect with them, in addition to providing a rich source of data to help you understand how your audience is engaging with your content. This week, I’ve put together some articles and blog posts about the the benefits of Twitter […] The post How to Market Your Content on Twitter appeared first on Rep Cap.
  • Why I’m Not Scared Of My Competition — and You Shouldn’t Be, Either

    Mary Ellen Slayter
    19 May 2015 | 6:00 am
    This is an edited excerpt of a post that originally appeared on Forbes.com on April 27, 2015. It’s not that I’m not competitive — believe me, I am. I have ambitious goals for my company and our clients and the drive to make them happen. But I spend very little time worrying about what my competitors are up to. I’m […] The post Why I’m Not Scared Of My Competition — and You Shouldn’t Be, Either appeared first on Rep Cap.
  • Using Data-Driven Marketing to Improve Your Content

    Karie Holton
    15 May 2015 | 6:00 am
    Oracle’s 2015 Data-Driven Marketing Trends Briefing highlights the importance of using data to drive decisions in the digital marketing. Having access to these numbers can help your organization connect with your audience and produce higher quality content. This week, I’ve put together some articles and blog posts about the importance of using data to drive your content marketing strategy and […] The post Using Data-Driven Marketing to Improve Your Content appeared first on Rep Cap.
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    Pamorama | Social Media Marketing Blog

  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    www.thecontentcocktail.com

  • Benefits of a Motivational Speaker

    Bradley Underwood
    5 May 2015 | 12:26 am
    A motivational speaker could bring benefits to both himself and the people who hire him. This is because of the positive nature of the occupation. As his duty is to impart positive thinking and behavior, he naturally attracts positive things that provide natural benefits to the people that surround him. Below are some of the benefits of being and hiring a motivational speaker. Being a Motivational Speaker provides: Personal fulfillment – A professional speaker makes a living out of helping others in finding the encouragement and learning they need to improve their lives and careers. In…
  • Weight Loss With The Best HCG Drops

    Michael Basquez
    27 Feb 2015 | 10:48 pm
    There are many routes that you can take in order to get a handle on losing weight. Just look up ideas online and you will get hit with millions of pages. Some are going to promise you the world with simple changes, and others are going to be a little more realistic. No matter what you look for in regards to changing your life, you will want to look into how to do it the natural way. That includes adding some supplements that can give your body a good boost in the right direction. Whether you want to lose a great deal of weight, or you are just looking at getting leaner, one solution that you…
  • Choosing Your First Set of Gold Clubs

    Joseph Kelly
    6 Feb 2015 | 9:18 pm
    To get started in playing golf, you’ll first need to have your own set of golf clubs. However, for beginners, choosing a proper set could be difficult without some guidance. Therefore, before getting started on purchasing your own golf set, here are some factors that can serve as your guide. Budget& Dedication The first thing that you’ll need to consider is the amount of budget that you’re willing to allocate for your choice of golf clubs, since by nature, they are expensive. It’s okay to purchase some of the higher-quality yet more expensive clubs, or even brand new sets, if…
  • The Challenges That Come with Owning Long Island Real Estate

    Ryan David
    19 Jan 2015 | 2:11 am
    Admit it; there is really nothing perfect in this world. Everything has its own set of strengths and weaknesses. This inevitable fact should always be taken seriously in every facet of human life, and more so in the complicated realm of real estate.   Take the Long Island real estate market, for example. It has some of the highest-valued land units in the country today and their sales have also increased exponentially in recent years. Surely there wouldn’t be any problem in case you make certain transactions with Long Island’s numerous real estate businesses, right?   Again,…
  • Designing Custom Lanyards

    Douglas Austin
    19 Jan 2015 | 12:15 am
    Custom Lanyards are the rave as the newest method of effective advertising and brand awareness. They can also be used by schools and teams to boost unity, and boast identity to other non-members. But the greatest thing about custom lanyards is that anyone can have them made according to whatever specifications they may have in mind. This means that whether you belong to a small group, company or school, you can expose your organization’s name to others by wearing it around your neck! Different Designs for Different Purposes If you are part of a large company looking to boost your sales and…
 
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    Ready Writer

  • Interview: Jacob Reinmann, Client Partner, Graph

    Abidemi Sanusi
    11 May 2015 | 3:20 am
    Suddenly, marketing technology is everywhere. Or so it seems. Jacob Reimann, client partner at Graph, tells us why marketing technology is the way forward, how to use it for marketing success and the metrics to use. The post Interview: Jacob Reinmann, Client Partner, Graph appeared first on Ready Writer.
  • An introduction to our live content marketing case study

    Dan Ray
    28 Apr 2015 | 8:27 pm
    We wanted to provide trackable proof that content marketing works, and not just in terms of social metrics (we're talking "show me the money" proof), so we recruited an exceptional SEO analyst and strategist to help us. He had this crazy idea to use ourselves as a live case study.... The post An introduction to our live content marketing case study appeared first on Ready Writer.
  • How to create mobile friendly content

    Abidemi Sanusi
    27 Apr 2015 | 4:00 am
    With over 75% of people accessing the internet from their smartphone, Google's mobilegeddon couldn't have come too soon. Here are our top tips for writing good, mobile-friendly content. The post How to create mobile friendly content appeared first on Ready Writer.
  • How to tell your brand story: a guide for small businesses

    Abidemi Sanusi
    7 Apr 2015 | 4:00 am
    You've heard about it, but what is 'brand storytelling' and why should small businesses care about it? Our simple guide explains it all. The post How to tell your brand story: a guide for small businesses appeared first on Ready Writer.
  • Where to get ideas for your legal blog

    Abidemi Sanusi
    17 Mar 2015 | 2:05 am
    Keeping your corporate blog fresh can be challenging, but it is not an impossible task. If you look hard enough, there are lots of places you can go to for inspiration, most of which are available at the click of a button. The post Where to get ideas for your legal blog appeared first on Ready Writer.
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    Inbound Marketing Blog

  • Beyond the Basics: 10 More Quick Wins for Conversion Optimization

    Jasmine Henry
    27 May 2015 | 5:08 am
    Is your website optimized for conversions? That's something of a trick question. While there's no question that certain websites are literal conversion machines, true optimization is technically impossible. The most effective marketers continue to refine, improve, test, and iterate to infinity. If you've already covered the conversion basics, such as including a high number of landing pages and high-quality content offers on your website, there's still quite a bit more you can do to increase your lead generation. Below you'll find 10 bright ideas for conversion optimization, without major…
  • How Sharp Brands Handle a Corporate Crisis in the Social Media Age

    Bill Faeth
    25 May 2015 | 5:07 am
    Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight. Many of the countless high-profile social media crises of the past several years surround poor employee or managerial judgement. This can include employees who fail to sign out of corporate social media accounts before sending politically-fueled Tweets, or severely mismanaged layoffs. Other times, a lack of sensitivity or appropriate hashtag research is to blame. Even if you feel your staff and…
  • Sitting with Zak Becker: A Day in the Life of an Agency SEO Professional

    Jasmine Henry
    23 May 2015 | 5:05 am
    Methodical data collection. Trend analysis. Big picture. These are all concepts that come up frequently when chatting with agency SEO professional Zak Becker of Nashville, TN. While many of us may perceive SEO as a fast-paced career full of mystery and excitement, his portrayal of a day of work  is a lot quieter and much more data-driven than you probably ever imagined. Zak began his career in radio broadcast in the early 1990s, where his roles ran the gamut from on-air host to production directorships. After building a weekly audience of 4 million listeners, he made the switch to…
  • Client Retention Tactics: How is YOUR Client Happiness Index?

    Jessica Bowers
    22 May 2015 | 5:05 am
    "Increasing customer retention rates by 5% increases profits by 25% to 95%." - Reicheld & Schefter, Harvard Business School Have you ever been shocked to see a client discontinue their services with your firm? Client retention strategy is critical in any line of business. It doesn’t matter if you’re B2C, B2B, or B2G. Gartner research has found that companies that prioritize customer experience have 60% higher profits than their peers. Even more importantly, customer experience investments have a 25% higher return than pure sales and marketing to existing clientele. The importance of…
  • How important is user experience? 9 things you need to know about UX.

    Jasmine Henry
    20 May 2015 | 5:05 am
    UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. - @mashable User experience (ux) is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with technology, and how to build the best web experiences possible. Consider the following: 88% of online consumers are less likely to return to a site after a bad experience. -@econsultancy 94% of a user’s first impressions are design-related. -…
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    Cas McCullough

  • PODCAST: How to run effective, high-conversion Facebook Ads for virtually nothing [Episode 8]

    Cas McCullough
    22 May 2015 | 6:00 pm
    If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire.   What businesses typically do with Facebook Ads In most cases businesses have done things like boost posts or advertise directly from their Facebook Page. The thing is, if these are [...] The post PODCAST: How to run effective, high-conversion Facebook Ads for virtually nothing [Episode 8] appeared first on Cas McCullough.
  • PODCAST: The most effective content marketing method. It might surprise you! [Episode 7]

    Cas McCullough
    18 Apr 2015 | 11:00 pm
    When you think about content marketing, what is top of mind? It might be blogging, or videos, infographics or social media, but interestingly none of these perform as well as the method I’m going to share with you today. A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events [...] The post PODCAST: The most effective content marketing method. It might surprise you! [Episode 7] appeared first on Cas McCullough.
  • PODCAST: How to enhance your small business brand with Spotify [Episode 6]

    Cas McCullough
    12 Apr 2015 | 2:40 am
    One of my all time favourite quotes is this one by Maya Angelou: 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Interestingly, in the small business quest to dominate the social media space one of the best tools [...] The post PODCAST: How to enhance your small business brand with Spotify [Episode 6] appeared first on Cas McCullough.
  • How to Decide on a Free Giveaway

    Cas McCullough
    31 Mar 2015 | 7:00 pm
    Today, I am doing something I haven't done before: participating in a blog tour. Blog tours are a great way to share about a new book or program launch. I really like this book by Stacey Myers. It's practical and actionable. I talk with Stacey about her 30 Daily Doables project on the Your Brilliant Un-Career [...] The post How to Decide on a Free Giveaway appeared first on Cas McCullough.
  • PODCAST: How to write a product launch blog post [Episode 5]

    Cas McCullough
    30 Mar 2015 | 4:00 pm
    One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy and when you’re marketing something, it also probably doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard [...] The post PODCAST: How to write a product launch blog post [Episode 5] appeared first on Cas McCullough.
 
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    Copy Points

  • When Life Gives You Lemons

    Bob James
    24 May 2015 | 6:55 am
    While not the first airline to YouTube-ize the mandatory safety video, Delta has gone to new lengths. Or should I say, heights?
  • Millennials: In Blogs We Trust

    Bob James
    23 Jan 2015 | 9:31 am
    A new study by research firm Millennial Branding reveals that Millennials rely on blogs more than any other form of media as a source of trustworthy product information.Thirty-three percent of Millennials say they count on blogs to guide their purchase decisions, while fewer than three percent allow traditional forms of media (TV, magazines and books) to influence them, according to the study.Although a majority (58 percent) expect brands to publish online content, a mere one percent of Millennials say that ads of any sort increase their trust in a brand.Before making a purchase, Millennials…
  • Clickbait Headlines Do More Harm than Good

    Bob James
    7 Jan 2015 | 2:20 pm
    Meager response rates are tempting an ever-increasing number of marketers—even B2B ones—to resort to using "clickbait" headlines, those sensational promises that dupe you into reading thinly related content.You know the kind:What this customer said was so insane it will make your jaw drop...    But the more sensational the headline, the greater the risk of disappointing prospects once you lure them to read nothing more than your usual sales pitch.Disappointment never does your brand credit.  Repeated disappointments will ultimately damage it.
  • Civility. There's an App for That.

    Bob James
    1 Jan 2015 | 1:32 pm
    Worried friends and followers on Facebook and Twitter might think you're ill bred?Your social media reputation is safe with a subscription to ThinkUp, according to Farhad Manjoo, columnist for The New York Times.ThinkUp keeps tabs on your graceless behavior on those networks and points out, among other things, how often you refer to yourself, use profanities and ignore others.The tracking service is designed "to make you act like less of a jerk online," says ThinkUp co-founder Gina Trapani.
  • A Lesson from LinkedIn

    Bob James
    3 Mar 2014 | 2:36 pm
    Cleveland headhunter Kelly Blazek made national headlines last week for flaming a jobseeker who contacted her through a LinkedIn group.Blazek's victim didn't sit still for the abuse. She posted the headhunter's put-downs verbatim on several other Websites and they quickly went viral.Blazek apologized for the breach of trust in a letter to The Plain Dealer. “In my harsh reply notes," she wrote, "I lost my perspective about how to help, and I also lost sight of kindness."Blazek subsequently deleted all online traces of…
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    WordPress.com News

  • New Themes: Apostrophe and Canard

    sarah semark
    28 May 2015 | 9:00 am
    Happy Theme Thursday! Today, WordPress.com welcomes two new free themes to its collection: Apostrophe and Canard. Apostrophe With a pared-down design and bold images, Apostrophe is ideally suited to magazine-style sites, like travelogues, fashion blogs, or foodie sites. It’s an update of Semicolon, built by Automattic’s own Konstantin Kovshenin. Apostrophe supports Social Links Menus, Featured Images, Site Logos, Post Formats, Custom Menus, Widgets, Custom Backgrounds, and Custom Headers. Read more about Apostrophe on the Theme Showcase, or activate it on your site from…
  • Web Publishing for All! Introducing Community Translator Tools

    Julian de Bhál
    26 May 2015 | 9:00 am
    Publishing tools for everyone Roughly half of the content and traffic on the internet is in English1, yet English is the mother tongue of only about a quarter of internet users2, and less than 5% of the world’s population.3 We believe that WordPress.com should be for everyone, not just English speakers — it’s why we already serve WordPress in 131 languages — but we want to make it even more accessible.4 To keep so many languages up to date we need to make it radically easier for non-English speaking communities to help with translation. We’re proud to announce…
  • Street Photography: Seven Photos

    Krista
    22 May 2015 | 9:00 am
    It’s no secret that I love to pore through the street photography tag in the WordPress.com Reader and share images that catch my attention. Join me on another trip around the world as seen through the eyes (and lenses!) of these seven skilled photographers. This arresting image of a bird in a car — juxtaposed against the unknowing elderly man passing by — mesmerizes me. Taken by Beirut photographer Ghaleb Cabbabé, there’s an element of the macabre about this photograph that I find intriguing. The odd bird and the filthy windscreen create a certain palpable sinister…
  • Eventbrite Now Available for All of WordPress.com

    Kirk Wight
    12 May 2015 | 11:00 am
    We’re excited to announce big updates to our Eventbrite integration: your events can now be displayed right on your WordPress.com site, no matter what theme you use! Enjoy Eventbrite, regardless of theme In 2013, we launched two Eventbrite themes to help you promote your events. Since then, we’ve gotten requests from users to extend that functionality more broadly on WordPress.com. Today, we’ve rolled out our Eventbrite integration to all users, which means you are no longer limited to only using the Eventbrite themes to promote your events. You can now connect to…
  • New Theme: Gazette

    Thomas Guillot
    7 May 2015 | 10:00 am
    It’s Theme Thursday, and we’re happy to launch a brand new free theme. Gazette Gazette, designed by yours truly, is a clean and flexible theme perfectly suited for minimalist magazine-style sites, personal blogs, or any content-rich site. It allows you to highlight specific articles on the homepage, and to balance readability with a powerful use of photography — all in a layout that works on any device. Gazette also supports the following popular features: Custom Colors, Custom Header, Custom Menu, Social Links, Site Logo, Featured Images, and Widgets. Read more about Gazette on the…
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    Convert With Content

  • 6 Examples of Great Branded Social Videos

    Stephanie Frasco
    29 May 2015 | 3:39 am
    If you aren't using video on our social media pages yet, it's time to start thinking about changing that. The post 6 Examples of Great Branded Social Videos appeared first on Convert With Content. Read these related posts: Social Media Strategy – Mobile Images Facebook Engagement Strategies – Humor 10 Great Infographics For Social Media Bloggers
  • 7 Things I Learned About Personal Branding From Those With Great Personal Brands

    Stephanie Frasco
    27 May 2015 | 3:38 am
    I strongly believe in the power of the personal brand. It makes you more authoritative and with a stronger brand comes other great things like more leads, referrals and traffic. It's important to invest in personal branding especially if you are a B2B business, salesperson, author, coach or speaker. The post 7 Things I Learned About Personal Branding From Those With Great Personal Brands appeared first on Convert With Content. Read these related posts: How To Blog Your Way To More Personal Brand Authority 15 Benefits Of Having A Fan Page Over A Personal Page on Facebook Marketing Lessons…
  • 11 Ways To Make Your Business’s Instagram Presence Better

    Stephanie Frasco
    20 May 2015 | 3:11 am
    Instagram is still one of those networks that's just good clean fun. There aren't too many ads yet which makes it still a prime network for engagement and exposure. The community aspect is spot-on. Plus, there's something for everyone. The post 11 Ways To Make Your Business’s Instagram Presence Better appeared first on Convert With Content. Read these related posts: 8 Ways To Stand Out On Instagram 7 Ways To Become A Better Instagram User 3 Ways To Create Fan Envy To Fuel Your Online Presence
  • 5 Social Media Mistakes You Are Making

    Stephanie Frasco
    17 May 2015 | 3:27 am
    There are a ton of things you are probably right, and there are some things you are doing wrong. That's ok. We're all guilty of committing social media crimes. I'm not trying to attack you, I'm just trying to help. So what are the most common mistakes that I see pop up on my social media feeds? Here are my top 5. The post 5 Social Media Mistakes You Are Making appeared first on Convert With Content. Read these related posts: Socially Stephanie Answering Your Social Media Questions 15 Digital Marketing & Social Media Trends That Will Shape 2015 Everything You Need To Know About Hashtag…
  • 9 Facebook Video Tips To Help You Increase Views And Traffic

    Stephanie Frasco
    7 May 2015 | 3:48 am
    Is Facebook video for small business a win? According to Facebook it is. In fact, they just stated that 4 billion videos are watched on the platform everyday. While this number is probably skewed a bit high considering the fact that videos start playing without you clicking play accounting for many hits. But hey, those numbers are still high. The post 9 Facebook Video Tips To Help You Increase Views And Traffic appeared first on Convert With Content. Read these related posts: 3 Ways To Increase Your Video Views 7 More Ways To Increase Facebook Reach Without Paying For Advertising Increase…
 
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    Blog | Scribewise

  • 5 Things You Need To Know About Content Marketing Right Now

    Jessica Lawlor
    26 May 2015 | 3:43 am
    The world of content marketing is ever-changing and evolving. In the midst of your busy day-to-day, it’s not always easy to stay on top of the latest industry shifts and trends. To help you keep up with the latest and greatest in the content marketing industry, we’ve rounded up the top five things you need to know right now based on recent studies, findings and news articles. 1. Marketers plan to shift more budget to content marketing. Content marketing is becoming increasingly more important and smart marketers aren’t ignoring that fact. According to a recent report released by…
  • 5 Ancient Public Relations Secrets

    Bryan Evans
    22 May 2015 | 10:20 am
    Public relations is a relatively new discipline, right? In some ways, yes... but there are lessons to be learned from long, long ago, too.  From the rise and fall of ancient Egypt to the demise of the Roman Empire, history has provided us with essential keys to building effective public relations campaigns -- even in today's digital world.  In a blog post for Ragan's PR Daily, I take a look at this topic.  Read the full article here.
  • Here's What We Told Vice Magazine About Content Marketing

    19 May 2015 | 1:34 pm
    Normally, Vice Magazine isn't your go-to source for B2B information and thought leadership. But every now and then they'll weigh in on a B2B topic with their usual edgy take. This week, playing off the Mad Men finale, they took a look at the future of advertising, and whether content marketing will play a role. I, of course, believe the answer to that is yes, and was fortunate enough to have my thoughts included in their article. The article looked at the fine line of whether publishers that embrace native advertising and brand content, and whether that was ethical. I told reporter Aaron…
  • Here’s Why Headlines Matter

    Nicole Jenet
    18 May 2015 | 6:05 am
    What's in a name? That which we call a rose by any other name would smell as sweet. When Juliet uttered these words to her star-crossed lover Romeo, she’s arguing that it really doesn’t matter that his name is Montague, she’d still be in love with him anyway. Maybe the name of some things really don’t matter, but when it comes to what you name your blog posts, it does. The name of your content, its headline, is one of the most important elements of your content. In fact, I would argue that it is the most important part of your content. Now, at this point you may be thinking that I may…
  • Bad Content Marketing Advice: “Be Compelling”

    14 May 2015 | 8:38 am
    This is the first in a series of posts (will there be a second? We’ll see how it goes!) examining some common pieces of content marketing advice. As you can tell by the headline, this advice is a nugget of wisdom that we find somewhat foolhardy, misguided, or just plain old wrong. So, for instance, I recently saw a post that suggested that content marketers “be compelling.” Of course, the goal of content marketing – or any marketing – is to be compelling. In many ways, the greatest sin is to be boring. But telling people to “be compelling” is shallow. It’s like telling someone…
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    Social Media Explorer

  • The S.A.F.E Method to Hack-Proof Your Social Media Accounts

    Yoav Vilner
    26 May 2015 | 7:32 am
    Back in 2013 a group of hackers changed Burger King’s Twitter account name to “McDonalds” and it’s background image to “Fish McBites”. In the time it took for the officials to do damage control, the hackers were able to send a series of questionable and offensive tweets to thousands of their followers. Ironically this particular attack landed their Twitter account 5,000 new followers in the first 30 minutes since the take over. However, typically, attacks like these can destroy a company’s credibility and online reputation. No one is immune to these internet…
  • The Podcast Playlist Overhaul: How to Systemize your Listening

    Matt Hollowell
    21 May 2015 | 10:09 am
    Since publishing my last post (16 Must-Listen Business Podcasts), I have received a handful of emails and messages asking how to keep up: so many shows, so many episodes, so many amazing topics to explore. Today, let’s chat about ways to keep from getting overwhelmed. My playlist currently sits at 28 podcast subscriptions, which is admittedly too much; however, even two shows can be a lot to keep up with sometimes. How do you keep your head above water and stay afloat? It’s all about the right shows at the right time, taking control of your experience, and sometimes letting go.
  • Content is King: How to Land a Royal Flush with your Content Strategy

    Ben Shwartz
    18 May 2015 | 8:27 am
    Can you hear that? That’s the buzz of the Internet swarming around content marketing. The field is increasing so quickly that Google search results for ‘content marketing’ outnumber those of ‘Barack Obama’ by more than a third. Given its track record for business success, more and more companies are boosting their online content efforts hoping they’ll win big. However not all content is created equal. You can’t expect to win on the big pots with low pairs or an ace-high alone. Content curation is an art of its own and only the right amount of training—paired with real life…
  • 16 Must-Listen Business Podcasts to Turn Your Morning Commute Into Your New Classroom

    Matt Hollowell
    11 May 2015 | 8:04 am
    Those of you who follow this blog will know that I *love* podcasts. It is hard to find me without a pair of earbuds attached. A couple of years ago, we published a list of podcasts that we believe are worth your listen each week. That list, found here, was spot-on for its time, and it is still quite relevant. But so very much has changed over the past two years that we think it’s time for an updated/additional list. Below, you’ll find shows specific to marketing, leadership, and business, and other shows dedicated to smaller pieces of those larger topics (i.e., design, social,…
  • This Post Is For You

    Suzanne Coblentz
    30 Apr 2015 | 3:00 am
    Spoiler: This post is right up your alley. How do I know? Let’s just say I have done my research. As marketers, we often think we understand our target audience. We think we know what kind of content they want, and we also think we know what topics they find interesting. No one creates content assuming it’s off the mark; instead, we assume that our effort is worth something (interest, buzz, value, connection, etc.). Turns out, we assume a lot, primarily that we’re hitting the mark. And maybe our assumptions are correct…but wouldn’t it be great if we could prove it? We can. Here’s…
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    CopyPressed

  • Turn Your Favorite Blog Post into an Eye-Popping Infographic

    Jill Lenzo
    29 May 2015 | 7:47 am
    So you’ve created a successful blog post. That’s great news! The even better news? You can turn that successful blog article into a visually compelling, shareable infographic. I know what you’re thinking- “Why do more work when I’ve already achieved what I set out to do?” Did Coppola stop after the first Godfather? No. He went on to create The Godfather: Part II, arguably the best one (he probably should have stopped there, though that’s up for debate). Infographics have the potential to drive traffic to a capacity that blog posts can only dream of.  This is due in part to…
  • Step by Step Guide to Scaling a Copy Project

    Ryan
    27 May 2015 | 7:40 am
    Content creation is vital in any content marketing strategy. If you manage a large client base or are a large brand you may find yourself with the challenge of scaling compelling content.  We often come across clients that face the problem of executing a high amount of quality content. Creating engaging content at scale is a process that takes time, resources and work. At CopyPress we have implemented a production workflow that allows our writer community  to act as an extension of our internal production team. The early stages of scaling a large content production can be slower, but…
  • Quality Content over Content in Quantity: Macontent Episode #10

    Dave Snyder
    27 May 2015 | 7:32 am
      This week we took your questions, so thanks for doing our job for us. I also asked the guys to turn the news headlines into clickbait headlines, and instead they turned them into something else much smellier. We also discuss the brewing war over video between Google and Facebook. The post Quality Content over Content in Quantity: Macontent Episode #10 appeared first on CopyPressed.
  • Five Types of Content that are Changing the Digital Marketing Game

    Chelsea Harrigan
    22 May 2015 | 7:00 am
    When it comes to digital marketing in this day and age, content means everything. Today’s content isn’t a standard five hundred word blog post with stock photos and a call to action. In order to come close to the golden viral numbers, you have to stand out from the crowd. Let’s walk through some of the most recent game changers in the digital marketing world. Infographics Throughout the past few years, any company living up to the trends in the digital marketing era has released some sort of infographic. Infographics are highly sharable, catchy on the eye and are more fun to read than…
  • Malcontent #9: Facebook and Google’s Walled Garden

    Dave Snyder
    21 May 2015 | 10:32 am
        Sorry for the delay in this podcast, but I think it is worth the wait. For Episode #9, Joe and Derek take a much deserved break and I am joined by Ben Cook and Kenny Hyder. Ben is involved with SEO Coaches  Kenny runs his own agency at http://hyder.me/. The guys help me discuss Facebook’s ever expanding walled garden, and how Google is making similar plays. We all discuss whether we would each punch, marry, or hire Rand Fishkin. The post Malcontent #9: Facebook and Google’s Walled Garden appeared first on CopyPressed.
 
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    i-SCOOP » Content marketing

  • Content production challenges and a note on marketing content

    J-P De Clerck
    29 May 2015 | 12:49 pm
    In March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that evolution below) and Gleanster conducted an online survey of 3,048 marketers. Based on the results, Kapost released a report and an infographic on the quantification of inefficiency in content production processes. […]
  • Content marketing efficiency in 2015 according to Curata

    Renilde De Wit
    14 May 2015 | 5:37 am
    Curata, vendor of a professional content curation and content marketing software platform, recently conducted research on the tactics and technology over 600 marketers used to optimize the return from their content. In the research the company found a group of marketers that seemed to stick out because of their more advanced mix of strategies to […]
  • 2015: people-centric wishes, predictions and top lists

    J-P De Clerck
    29 Dec 2014 | 6:53 am
    The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and much more in a highly individual way. It’s also a time to look forward and think about the future, the unknown, […]
  • Content marketing: a customer-centric manifesto

    J-P De Clerck
    20 Nov 2014 | 7:12 am
    Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing. We like to call it the Copernican view, the outside-in view as part of a broader ubiquitous optimization mindset. Creating business […]
  • Ardath Albee: what you need to know about buyer personas in B2B

    J-P De Clerck
    15 Oct 2014 | 8:27 am
    Ardath Albee is one of the smartest B2B marketing and content marketing experts. I’ve been following her since quite some time and, even if we never met, I guarantee you that with Ardath you just know she’ll bring value to the table, based on experience. On top of being a B2B Marketing Strategist, Ardath Albee […]
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    Content Marketing Blog

  • Don't Let your Content Marketing be Lazy

    29 May 2015 | 6:30 am
    According to the Content Marketing Institute’s 2015 B2B Research Report, 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).
  • Are You Still Stuck on Inbound Marketing Vanity Metrics?

    Justin Lambert
    22 May 2015 | 5:30 am
    “Hey!  Check it out!  I just passed the 500 follower mark on Twitter!” “Yeah?  Well guess what?  My last Facebook post got 17 likes and 12 shares!” “Oh yeah?  Well I have 312 people on my newsletter list and another one joined just this morning!”
  • Is Content Marketing for Everyone? Not According to Tim Ash

    Dechay Watts
    20 May 2015 | 5:30 am
    Not everything that happens in Vegas needs to stay in Vegas. Some Vegas happenings should get sprinkled back into the universe to enlighten and inspire future actions, like all insight gleaned at Content Marketing Conference 2015.
  • Are You Content Marketing Starved?

    Andrea Miller
    15 May 2015 | 6:30 am
    A couple of months ago, we received a comment from one of our newer clients that struck a chord with my team. After just a few months of launching a solid content marketing strategy, he was already starting to see results.
  • Q&A: One Client's Journey from Inbound Marketing Novice to Rockstar

    Molly Bruno
    6 May 2015 | 6:00 am
    The road to mastering inbound marketing has its fair share of speed bumps and turns along the way, but it always leads to the right destination: a more strategic and effective marketing plan. After training, practice, and at times, trial and error, getting to a place where inbound marketing is an inherent process is the goal for any content marketer. When clients jump on board to learn more about how it works, the ride gets even better.
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    Pamorama | Social Media Marketing Blog

  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
 
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    CyberAlert Blog

  • Fraudulent Twitter Accounts: PR Problem & Solutions

    William Comcowich
    29 May 2015 | 9:31 am
      Imposter accounts on Twitter can cause serious PR problems for individuals, organizations and brands – but there are solutions. To minimize the problem of fake accounts, Twitter accords some users special treatment. Twitter verifies accounts of key individuals and brands in high-profile areas like music, sports and media to establish authenticity. Those Twitter users [...]The post Fraudulent Twitter Accounts: PR Problem & Solutions appeared first on CyberAlert Blog.
  • Top 10 Worst Pitching Mistakes

    William Comcowich
    28 May 2015 | 10:55 am
    Journalists get a lot of pitches. Some of them are well-crafted and on target. Those often lead to worthwhile media placements. Some of them are well-done but don’t prompt media placements for many different reasons, including timing, current events, importance in relation to other possible stories, or general lack of interest in the subject on [...]The post Top 10 Worst Pitching Mistakes appeared first on CyberAlert Blog.
  • How PR Can Win the Support of C-Level Executives

    William Comcowich
    28 May 2015 | 8:18 am
      Some C-level executives may mistakenly believe they can create a PR department, hire staff (or retain a PR agency) and let the professionals loose, churning out press releases and prompting scores of favorable media articles. The reality is that an organization’s public relations staff requires support and involvement from its top management in order [...]The post How PR Can Win the Support of C-Level Executives appeared first on CyberAlert Blog.
  • How Brands Succeed at Instagram Marketing

    William Comcowich
    27 May 2015 | 10:08 am
    Brands targeting teen-agers and 20 somethings would be well advised to seriously consider Instagram. With 300 million monthly active users, the Facebook-owned photo- and video sharing app is extremely popular among young people. Instagram is used by 41 percent of 16 to 24 year olds and 35 percent 24 to 34 year olds. It also [...]The post How Brands Succeed at Instagram Marketing appeared first on CyberAlert Blog.
  • Should Brands Pin Their Marketing Plans to Pinterest?

    William Comcowich
    27 May 2015 | 9:42 am
    Although Pinterest lacks the large user base of other social media networks, it offers substantial advantages to marketers. Proponents practically call it a marketer’s dream. Despite Pinterest’s potential opportunities, most marketers have struggled to capitalize on its advantages, mainly due to its meager marketing/advertising options and inability of marketers to access user data. However, the photo-based [...]The post Should Brands Pin Their Marketing Plans to Pinterest? appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Six Ways to Generate Content for Your Newsletter

    info@wpicommunications.com
    26 May 2015 | 7:09 am
    There are many reasons professional practices start a newsletter marketing program, then fail to keep it up. Consistently coming up with fresh ideas for content and articles is one of the biggest challenges practices tell us they face.
  • #1 Benefit of Newsletter Marketing: Building Relationships

    info@wpicommunications.com
    20 May 2015 | 7:00 am
    Most successful professional practices know that marketing isn’t just about reaching new clients or new patients. It’s also about continuing to communicate with the ones you already have.
  • Make Your Practice Newsletter a Must-Read

    info@wpicommunications.com
    12 May 2015 | 7:00 am
    Can your professional practice send out a newsletter that your clients or patients look forward to reading? Can your newsletter be informative and useful for them—and highlight the expertise of your practice? The answer to both questions is “yes!”
  • It Only Takes One to Hit One!

    info@wpicommunications.com
    29 Apr 2015 | 9:55 am
    Back when I was playing Little League baseball, one of the frequent shouts of encouragement by coaches and players from the dugout was, “It only take one to hit one!” In other words, even if you just whiffed horribly on the first two pitches, it takes just one good swing at a pitch to knock out a base hit. You can still make contact as long as you’re in the batter’s box.
  • Top Five Mistakes Professional Practices Make with Newsletters

    info@wpicommunications.com
    23 Apr 2015 | 4:00 am
    As newsletter marketing becomes more and more popular, many professional practices are using this tool very effectively. But we are also seeing some common mistakes being made. Let’s talk about the top five mistakes in newsletter marketing, so you can avoid them and win big with your practice newsletter.
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    CoSchedule

  • How To Increase Your Blog Traffic #CoChat

    Krista Tolstedt
    29 May 2015 | 2:35 pm
    Last week we discussed how to grow your audience. While it was a successful chat, it left us wanting more. How do you grow your blog traffic? There are so many resources out there, which ones work and which ones are bologna? We decided to ask the lovely people of #CoChat how they increase their blog traffic. How To Increase Your Blog Traffic #CoChat via @KristaJeanTClick To Tweet What Has Been The Most Frustrating Thing About Growing Your Blog Traffic? Q1: Growing blog traffic is challenging. What has been the most frustrating thing about growing your blog traffic? #CoChat A1: It's…
  • How To Plan A Personal Brand That Works For You

    Julie Neidlinger
    26 May 2015 | 7:00 am
    In Houman Harouni’s recent article critiquing the format of TED talks, he brushes lightly on the idea of self-commoditization, and how that was once a distasteful thing. That ought to make some readers squirm; personal branding has become the default setting, it seems, for online existence. Maybe it doesn’t make you squirm. But it makes me squirm. I’ve never been completely comfortable with the idea of a person being their own brand, even if folks like actor Kevin Hart have completely embraced it. Leaked Sony emails prompted a response from Hart in a post on his Instagram account.
  • How To Grow Your Audience To Become An Industry Influencer: #CoChat

    Krista Tolstedt
    22 May 2015 | 1:45 pm
    Every blogger starts in the same place, with no audience. Sure, a few readers may slowly start to trickle in, but how do you grow your audience beyond organic means? Well, the best way to learn is by asking someone who has overcome this challenge. That’s why we asked the awesome people of #CoChat how they grew their audience. @CoSchedule @njellering @KristaJeanT I'm Eric, the community dude over at @instapage and I need my #cochat fix :) — Eric Cozart (@EricCozart) May 21, 2015 Well, let’s not keep Eric waiting. It’s time for your #CoChat fix. How Did You Grow Your Blog…
  • How To Plan A Blog Schedule That Will Crush Your Goals

    Nathan Ellering
    20 May 2015 | 7:24 am
    So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to define a blog schedule that will help you publish those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsClick To Tweet Get Your Free Blog Schedule Template Now! Here’s exactly how you can do all of that with a blog schedule that…
  • How To Curate Content, The Proper Way

    Erica Kim
    18 May 2015 | 7:00 am
    There’s a story about Thomas Edison and soup that I’ve always remembered. It goes something like this: When Edison met a potential hire, he would simply invite them to have a bowl of soup with him. If they added salt to their soup without first tasting it, they were immediately disqualified. That was the interview. His work couldn’t afford to have decisions made on assumptions. If that catch phrase about what assuming makes of U and ME existed back then, you’d probably hear Edison saying it all the time. How To Curate Content, The Proper Way #contentcurationClick To…
 
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    Feldman Creative

  • Content Marketing Roles: A Guide to Building Your Team

    Barry Feldman
    26 May 2015 | 6:23 am
    Help wanted? Let me help you with that. Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is enjoyed only by companies committed to hiring the best talent. Content development director Michele Linn of Content Marketing Institute recently wrote: Each year we track the challenges marketers are having with content marketing in our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals.  Unsurprisingly,…
  • Conversion Copywriting: Strategies to Create a Customer Comfort Zone

    Barry Feldman
    16 May 2015 | 8:49 am
    How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human nature, right? When you arrive somewhere—or interact with someone—for the first time, you may be curious, but you can’t help being anxious. Your guard’s up. Your wallet’s tucked away. Any little bump and away you go. As you’ve surmised, I’m talking about your experience on a web page—one that until now, you’ve never before landed on. Discomfort’s the mother of all…
  • The Content Marketing Challenges Doing You In

    Barry Feldman
    13 May 2015 | 1:11 pm
    Failure is an option. In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go left and meet the fate of the majority. There are a number of reasons content marketers fail. If you want to summarize them all in one swoop for the sake of simplicity, it’d go something like this: Content marketers want shortcuts to success, but there are none. Content marketers want shortcuts to success, but there are none. @feldmancreativeClick To Tweet Content marketing expert John…
  • Twitter Profiles: You Eggheads Crack Me Up

    Barry Feldman
    12 May 2015 | 12:36 am
      It’s time to stop yoking around with your Twitter profile picture I’m Twitter-obsessive. No apologies. Twitter rocks. I also feel I’ve got the hang of it, but not just mechanically. After a couple of years of trial and error, I’m accomplishing the objectives I have for the medium. I’m getting the Twitterati to read and share my work. I’m discovering great content and resources. I’m expanding my influence, albeit at a slow and steady pace. But, mostly, I’m building relationships. Relationships begin with an introduction. In the case of…
  • Personal Branding Strategy: Make Guest Blogging Pay

    Barry Feldman
    8 May 2015 | 8:28 pm
    You rarely hear stories of people who get involved in social media and content marketing—and boom—their personal brand takes off. It may be the dream, but it’s seldom the reality. I wonder… Are you taking guest blogging seriously? I’m going to shed some light on someone who made guest blogging a high priority and benefited from it nicely. Yes, that someone is me, but I’m not aiming to glorify what I’ve done. I want to show and tell you why it’s worked, and how, so you can work toward getting similar results. B is for blogging The story traces to an infographic I conceived,…
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    Prime Scripting – Digital Marketing Agency

  • When keywords ruled the Earth

    Mike Porter
    29 May 2015 | 7:51 am
    Since first working in the SEO industry a few years ago, the keyword has been somewhat of an oddity to me. From day one, this was because I considered its name to be incorrect. I mean, call it a keyword when it’s actually a term? In fact, that’s the reason why we typically refer to keywords of three-to-five words as being long tail keywords. Going with key term instead would have cleared up all of that. Anyhow, I soon focused on how they actually function… Keywords used to have real power in 2012 When I got my start in SEO and content marketing, I had previously worked for a couple of…
  • 2015: 21 Rules of Content Marketing

    Christian Abbas
    13 Jan 2015 | 8:55 am
    Content marketing is all the hype these days. As social media continues to grow and SEO is incessantly redefined, content marketing is becoming core to all business’ activities. Over the past few years, the importance of this form of modern marketing has been underestimated, and many businesses are only just starting to realise that they could easily be falling behind their more forward-thinking competitors. The main pillars of content marketing are the production of provocative, original content and engagement with social media. These two forces, when combined, are hugely effective, and…
  • Top Ten Twitter Tips for Beginners

    Christian Abbas
    6 Jan 2015 | 5:58 am
    Twitter is an invaluable tool for boosting your business’ exposure and connecting with people. Not only that, you’ll find loads of really interesting and actionable content as you go. In my personal opinion, it’s one of the most effective social media platforms for marketing. As you spend more time tweeting, sharing and networking, you will become increasingly effective at producing results. There is a lot to learn, including optimising your profile, engaging with relevant users properly and posting at the right time of day. As you know, all social platforms are unique, and they…
  • 20 of The Very Best WordPress Plugins for SEO and Social Media

    Christian Abbas
    11 Dec 2014 | 4:18 am
    The development of the world’s most popular content management system (CMS), WordPress, has moulded the way business approach web design. With a massive wealth of stunning, modern and responsive WordPress themes available to us, for a relatively low cost, it often removes the need to get a website custom-built. One of the most valuable aspects of running a WordPress website for your business is that there are countless plugins which can quickly be added to your page, providing all sorts of impressive functionality that was not previously possible. If you have your own WordPress site, but…
  • 22 Ways to Create Compelling Content [Infographic]

    Christian Abbas
    1 Dec 2014 | 7:54 am
    As Google continues to refine its search algorithm, closing the loopholes that once allowed poor quality content to gain visibility online, digital marketers must employ new and improved strategies to produce results. In today’s SEO landscape, it is of paramount importance that we focus on producing high-quality, original content. Not only does this calibre of content engage and stimulate our visitors, giving them no choice but to revisit at a later date, it also provides the potential of being spread like wildfire throughout social media networks, such as Facebook and Twitter.
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    Big Leap Creative

  • The Value in Shutting Up

    Lisa Gerber
    27 May 2015 | 8:29 am
    Chinese whispers (or telephone in the United States) is a game played around the world, in which one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. – Source Often hilarity ensues at how distorted the message has become since it’s origin. Growing up in Central New York in the 80s, I didn’t have much opportunity to eat at Mexican restaurants. By the time I moved to Colorado, I didn’t know the difference between a burrito, quesadilla, or taco. And then I got a job at The…
  • The Ulterior Motive in Content Creation

    Lisa Gerber
    30 Apr 2015 | 8:11 am
    Not long after I hung up from my podcast call with Carol Lynn and Ralph Rivera, I of course, thought of more things I wanted to talk about. As if an hour wasn’t enough! If you want to hear the whole conversation, on content and sharing knowledge, it’s right here: Web Search Social Podcast. While you’re there, you should subscribe and listen to other episodes because it’s a great marketing podcast, and they have the best intro/outro music, hands down. So there is that. If you’re coming here from there. Welcome! Back to my stray post-interview thoughts. The three…
  • The Apology Vs. The Crime

    Lisa Gerber
    22 Apr 2015 | 9:48 am
    I was somewhat blindsided by some bad tax news from my accountant a couple weeks ago. It was made that much worse because I felt like the situation could have been avoided with some attention and better advice from the firm over the previous 15 months. I shared my concern in a carefully and respectfully written email but I’m feeling pretty ticked off and sort of unrespectful. I could easily move on and find another CPA, but it really depends on what they say and how they deal with my concern. In other words, was this a slip-up or is it the status quo? Because the apology is more…
  • There Will Always Be Dishes in the Sink

    Lisa Gerber
    12 Apr 2015 | 8:30 am
    I’m not terribly big on memes and inspirational quotes but this quote, shared by my friend Amy O’Hara on Facebook, made me feel some forgiveness towards myself – perhaps all the recent chaos in my life isn’t as bad as I think it is. Lately, I’ve barely been able to show up prepared. You know that feeling – how ugly it all looks on the inside, like Oz behind the curtain, hoping like hell you’re making it look easy on the outside? Arriving windblown and breathless at each deadline, trying like mad to bring your heart rate down and appear to be…
  • Are You Giving Away Too Much Knowledge?

    Lisa Gerber
    13 Mar 2015 | 10:31 am
    Can oversharing your expertise cost you business? How much is too much and at what point do we start giving away so much knowledge that our prospects don’t even need to buy from us? Or even worse, our competitors steal our secrets? I don’t fault anyone for asking the question. But it’s the wrong way to look at things. Why wouldn’t you want to let people know how smart you are, or be considered helpful and informative? If you’re spending time worrying about competitors taking your knowledge and making success out of it, you’re spending too much time looking over your shoulder and…
 
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    vWriter.com - Grow Traffic. Build Engagement. Be Everywhere.

  • Blog Content Ideas: 10 Easy Ways To Generate Laser-Focused Ideas For Blog Content

    Steve Shaw
    28 May 2015 | 9:17 am
    Content is of course one of your most important marketing assets. It works 24/7 to attract people to your business. But many business owners struggle to know what to create content about. Or they create content that fails to properly attract their target market. This post aims to solve both those issues. Here are 10 top ways to come up with new ideas for content that are laser-focused for your target market. You should never be stuck for content ideas again! Quora Quora is a fabulous place to find out exactly the type of information people in your marketplace are seeking. When you sign up…
  • 7 Top Ways To Repurpose Every Blog Post You Create (To Explode Traffic And Attract More Prospects!)

    Steve Shaw
    21 May 2015 | 7:29 am
    If you’re already writing regular blog posts, you’ll be aware of how this builds up traffic to your website over time. But what if you could accelerate that process by simply repurposing each blog post into new content you can then publish all over the web in different formats? In this post, I’ll show you 7 top ways to do that, and get your content – and your business – in front of your marketplace and on some of the most popular websites. Turn into a presentation and publish on SlideShare SlideShare is often referred to as a ‘hidden secret’ of…
  • Content Marketing: How To Write To Engage And Attract Your Marketplace

    Steve Shaw
    7 May 2015 | 1:28 pm
    A common piece of business advice is to sell what your market wants, not what they need. The same applies when you create content designed to attract prospects in your marketplace. Content designed to meet and appeal to wants rather than needs engages more effectively, is shared more readily and will achieve greater results for your business. What do I mean by this? Think about it. Let’s say it’s tax time again and you need advice or information about filling in the relevant forms for the tax authorities. This is your basic need. You search around on Google and see a myriad of results…
  • Can Marketing Automation Software Really Help Your Small Business Grow?

    Steve Shaw
    14 Apr 2015 | 10:05 am
    Marketing automation software is one of the latest buzz words. It’s an industry experiencing huge growth, with businesses adopting such technology in increasing numbers. But what does it actually do? And more importantly, how does it help your small business grow and improve your bottom line? This post aims to answer those questions. We review three main categories of marketing automation software, looking at how it actually helps your marketing and push up your profit levels. We also look at the top providers in each category. Email Marketing Software Use of email marketing software…
  • Advertising On Facebook: How To Run Profitable Facebook Ads

    Steve Shaw
    3 Mar 2015 | 2:15 am
    Advertising on Facebook is one of the most powerful forms of online marketing now available. Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that’s otherwise sitting there waiting for them to take advantage of. But with a slight shift in approach, they could run ads with a positive ROI (Return on Investment). By doing so, they can claim a new and often very profitable revenue stream for their business. Here’s How To Make…
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    Kapost Content Marketing Blog

  • How to Do a Content Audit

    Katrina Pfannkuch
    29 May 2015 | 5:01 am
    Content is one of the most valuable assets in the marketing world, which means you need to make sure it effectively supports the buyer’s journey. Maintaining a high level of site performance requires more than consistent, fresh content—you also need to keep your online assets in tip-top shape, through a regularly scheduled content audit. Think of it like tuning up your car. The longer you run it without the proper maintenance, the more your car’s overall performance starts to take a nose dive. Your content is no different. Things become outdated, links break, and underperforming content…
  • Localized Content a Key Ingredient in Attracting and Nurturing Customers

    Lana Odintsova
    29 May 2015 | 5:00 am
    We know that consumers are local. Data continues to point to the fact that they search, shop, and purchase locally. This makes it imperative for national brands to localize their content—not only to reach their target audience in a meaningful way, but to continue to nurture those relationships. In fact, according to Forrester Research, “Companies that succeed will treat customers as their only source of competitive advantage…and every interaction must resonate with the targeted individual…or will risk being tuned out as media clutter.” Localized content is also what…
  • [INFOGRAPHIC] Your Marketing Team’s $958 Million Problem

    Anne Murphy
    28 May 2015 | 5:00 am
    We’re always trying to be more efficient. We download the newest time-saving app, read the latest articles on budgeting for both necessities or nice-to-haves, and prioritize our days based on the things we value the most. But in marketing—particularly in producing and managing content—we fail to be efficient with both our time and resources. And it’s costing us. Check out the infographic below to see just how much these inefficiencies are costing marketing teams, and download the full report to learn what the most efficient marketers do to curb the content chaos. The post…
  • The Distrust of “Big Food” and Lessons for Improving Your Brand’s Image

    Katrina Pfannkuch
    27 May 2015 | 5:00 am
    It’s no secret that there’s a growing distrust of “big food” among consumers. Large food companies with legacy-brand status are finding themselves at an interesting intersection of changing perceptions about health and food safety, and the updated federal regulations that are redefining the industry. Even the CEO of Campbell Soup, Denise Morrison, agrees that “distrust of ‘big food’ is a growing problem,” and the company is currently moving into cost-cutting mode to offset sagging profits. There is a way to regain lost ground and rebuild trust with customers or…
  • [Customer Spotlight] LinkedIn’s Jason Miller Presents at SiriusDecisions in a Kapost Case Study Session. Here’s What You Missed.

    Jean Spencer
    26 May 2015 | 8:00 am
    Jason Miller, in charge of leading Global Content Marketing for LinkedIn Marketing Solutions, is one of the foremost experts in content marketing. Among other accolades, Miller is recognized as: One of “The World’s Top 40 Social Marketing Talent,” by Forbes One of the “Top 40 Digital Marketing Strategists for 2014,” by Online Marketing Institute And he’s the author of the Amazon #1 best selling book Welcome to the Funnel In short, Miller is as distinguished as they come. In recent session at SiriusDecisions Summit 2015, Miller described how Kapost is at the center of…
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    Accelity Marketing

  • Why Should Customers Choose You Over A Competitor?

    Alicia Olsen
    26 May 2015 | 7:40 am
    ShareA few months ago, I wrote about the importance of having a specific marketing plan and strategy before executing any of your marketing tactics. For instance, before diving into social media, make sure you have a plan that connects to your business goals. Something that I touched on in that piece was the importance of defining your competitive advantage, and it’s such a big topic I felt it merited its own post. Why is this important? Understanding what sets you apart may seem self-evident, but many business owners spend so much time focusing on the day-to-day of their business that they…
  • 7 Changes That Will Boost Your Productivity

    Quentin Allums
    19 May 2015 | 7:51 am
    ShareProductivity is not something that happens on its own. You have to choose to take the necessary steps to be productive. Here are seven changes that will ensure a boost in your efficiency. Wake Up Early This habit alone will boost your productivity. It’s definitely something that takes discipline, but can give you that extra time to get everything started while you’re in your peak mode of productivity. And while there are fewer stimuli to distract you. If you’re not sure where to start, try this 30 day 6AM challenge. It may seem like a drag at first, but once you get in the swing…
  • Here’s Why Your Social Media Isn’t Working

    Jessie Senglaub
    12 May 2015 | 7:13 am
    ShareBy now you’ve probably realized that social media isn’t going anywhere any time soon. As Lori Ruff, social media influencer, said, “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” For businesses too, it’s very important to have a presence and be part of that constant world of virtual communication. But it’s very possible that you now find yourself at the point where you’ve made a profile, yet it sits dead. You aren’t seeing the action you hoped you’d see. You don’t have a lot of followers or engagement.
  • 5 Essential Habits of Every Successful Entrepreneur

    Jackie Steinmetz
    5 May 2015 | 7:06 am
    ShareThis blog was written by Jackie Steinmetz, owner of Accelity Marketing, for startupsavant.com – read the original blog here. — What separates the truly successful entrepreneurs from the rest of the pack? There are many ways to be successful. However, most successful entrepreneurs have a few things in common that take them to the next level. Here are five undeniable habits that every successful entrepreneur adopts as their ownClick To Tweet:   1) They Set Goals For Themselves. Lewis Carroll said, “If you don’t know where you are going, any road will get you…
  • The Anatomy of a Great Blog Post

    Alicia Olsen
    28 Apr 2015 | 6:58 am
    ShareOnce you decide to create a blog for your business, your first focus is probably what you’ll write about. While that is certainly important, make sure you focus appropriately on how you are writing. The thing about blogging is that it is a unique medium, and readers like to digest blogs quickly, scanning for relevant information. Of course you want to make sure you include quality content, but if your content isn’t easily readable, you won’t get the benefits of sharing your expertise. In this post I’ll discuss how to compose an effective blog that will draw readers in and keep…
 
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    Tai Goodwin | RSS Feed

  • Would You Rather be Paid, Popular, or Prosperous?

    Tai Goodwin
    4 May 2015 | 6:29 am
    Imagine losing your parents when you are just eight years old, having to quit school in the third grade to take care of your family, and turning down record deals and thousands of dollars just to stay true to your values? This is just part of Mahalia Jackson’s story. A few years ago, I saw a play about her and I was blown away by her determination to be prosperous over being paid and popular. Beyond having abundance in every area of your life, prosperous means that your purpose and passion are aligned with your values. Mahalia was a gospel ... Read More
  • Is Coaching Worthless or Worth It? How to Handle Sales Objections

    Tai Goodwin
    23 Apr 2015 | 7:23 am
    This Week’s Brilliant and Bankable Tip: Strategy Before Coaching How many times have you been talking to a prospective client who’s hesitant to say yes to working with you because of a previous bad coaching or consulting experience? Notice that I didn’t say their experience was with a bad coach or consultant – but that they had a bad experience. What creates a bad experience? Jumping into the work of coaching or consulting without a strategy based on where they actually are now. A few years ago a client – we’ll call her Jodi, came to me for help with ...
  • 25 Newsletter Ideas for Speakers New to Email Marketing

    Tai Goodwin
    10 Apr 2015 | 6:53 am
    Do you use a free newsletter to help market your speaking business? Email marketing continues to be one of the tops marketing tactics for both business to business and business to consumer models. One of the frequent questions I get when I speak about marketing and social media is, “What do I write about in an email newsletter?” Here’s a list of 25 newsletter ideas you can use to stay connected with your audience, position yourself as an authority in your field, and provide value to your audience. Remember to bookmark this post! Whenever you run out of newsletter ideas,…
  • Does This Blog Make My Brand Look Bankable?

    Tai Goodwin
    8 Apr 2015 | 11:24 am
    The only thing worse than not having a blog, is having one that makes your brand or business look unprofessional. When prospective clients request a Discovery call and want to talk about creating products and programs, one of the first things I do is take a look at their blog. I’m curious to see how they are showing up in the online world to their audience. Why? Because if their goal is to sell products and programs online, they have to be able to demonstrate credibility and authority through their online showcase, a.k.a. their blog. If you have a blog ... Read More
  • Join Me: Unleash Your Incredible Factor 2015

    Tai Goodwin
    7 Apr 2015 | 9:15 am
    Click here to register for Unleash Your Incredible Factor Live.
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    Visually Blog

  • Making Business Dashboards More Collaborative

    Vikas Lalwani
    29 May 2015 | 8:51 am
    Data is everywhere and so are dashboards. Whether they’re for personal use like Google Fit and Twitter analytics, or for business use like Google Analytics and Mixpanel, we are surrounded by dashboards. For businesses, dashboards derive their value from their ability to provide broad top-level perspectives of a company’s various functions. They can show real-time progress data, which provides actionable insight to those who need it most. But a major problem with these dashboards is that they do not allow collaboration among the team members. That’s why FusionCharts is releasing a…
  • Exploring the Perception of Bar Charts

    Drew Skau
    28 May 2015 | 5:00 am
    The world of infographics has produced a race between designers. The Internet is flooded with hundreds of infographics every day, so those graphics with good design and novelty features have a big leg up against competition in the race for eyeballs. Often this prioritizes design above other traditional goals of data visualization, and charts get tweaked and embellished. This makes them more eye catching and more memorable (PDF), but what about accuracy? When designers turn a bar into a triangle, round the corners, or add a shape to the ends, they have an impact on how our perceptual system is…
  • How to Recruit a Brand Evangelist

    Nate Birt
    26 May 2015 | 6:00 am
    In the fairytale land that is the Internet, there’s a troll underneath nearly every bridge. In fact, there are often whole communities of them. Just ask Hillary Clinton if you don’t believe me. Yet for all of the sour dispositions and negative brand reviews online, there are many knights in shining armor. These men and women, whom we’ll collectively call brand evangelists, will defend your products and services, figuratively sell them to friends and family and wait with baited breath for your next innovation. Some of them might even work right alongside of you. Befriend these voices and…
  • Essential Roles for a Successful Content Marketing Machine

    Lizetta Staplefoote
    22 May 2015 | 6:00 am
    The ideal content team should include the following roles to drive success and avoid forcing writers to be analysts or project mangers to become editors. Are these roles represented on your team? Mastermind To create the blueprint, you’ll need a strategic thinker to set content direction. This role sets the overall mission and strategy. In order to do this, the majority of the mastermind’s time is spent doing reconnaissance work – consulting with business leaders to determine content needs and business drivers. With this information, they lay out content priorities, identify…
  • Why Every Social Network Is Launching a Native Video Platform

    Matt Cooper
    20 May 2015 | 6:00 am
    Earlier this year the Twitter marketing team commissioned a survey of its users so it could better understand how they consume and engage with videos shared on the social network. Its results, published this week, uncovered all sorts of interesting findings, including that 90 percent of video watched on Twitter is consumed on a mobile device. But most interesting to me is the survey’s discovery that native video on Twitter is 2.8 times more likely to be shared than video posted from another platform. In other words, if you upload a video directly to Twitter, it will receive nearly three…
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    Atomic Reach Blog

  • 7 Best Practices for Editing Your Articles

    Summer
    29 May 2015 | 1:49 pm
    Whether you are a writer or editor, you will want to achieve the best you can with your content. Take note of this list of seven pointers to be sure you are following the best practices when editing your articles. 1. Listen to your written word There is software available that can speak your writing to you. Alternatively, you could always read the item aloud to yourself, or get a friend to read it to you. I would recommend the use of software like ReaderPal Lite if you do not like to read out loud, or would rather listen to a voice other than your own. With this software, you can play it…
  • 3 Ways to Keep on Top of Consistent Blogging

    Kirsten Kim
    28 May 2015 | 12:34 pm
    Finding time to blog every day is incredibly difficult, especially without a game plan. Obstacles to consistent blogging can happen at any time. Check out these tips to avoid the most common reasons for inconsistent blogging. Create a Content Calendar         One of the most difficult aspects of blogging is coming up with viable ideas for your articles. So much time is wasted staring at a blank screen trying to think of new ideas. Hours can turn into days and before you know it, weeks have gone by without a single new piece of content. One sure-fire way to avoid this problem is to create…
  • 3 Ways to Kick Your Writer’s Block to the Curb

    Kirsten Kim
    27 May 2015 | 9:51 am
    Writer’s block is a struggle that all writers have experienced in their lives. It is incredibly frustrating to deal with especially with deadlines looming ahead. But fear not, this phenomenon of the writing profession has thankfully been explored and, of course, written about by thousands. Check out these tips to battle writer’s block. Eliminate Distractions Writing can come with a ton of distractions. With the Internet and television or even chatty friends invading our work time, writer’s block might be distraction. When the first signs of writer’s block start to creep up, a…
  • 6 Ways to Write Titles That Capture Your Audience’s Attention

    Summer
    26 May 2015 | 6:23 am
    In 2014, the WordPress network (blogs hosted either on WordPress.com orexternally-hosted WordPress sites) published an average of 17 blog posts per second.Yes, per second! That comes down to 1,023 blog post per minute, 61,391 in an hour and just below 1.5 million per day. And that’s just WordPress alone. This does not account for other content management systems and blogging platforms. The massive amount of written content means two things: a wide variety of reading material to choose from for readers, and a harder task for you as a writer to come up with the right content that would…
  • ‘Why I Blog’ With Mary Wallace

    Summer
    11 May 2015 | 7:41 am
    This is a guest post by Mary Wallace. Mary Wallace is a results-focused B2B Modern Marketer and Marketing Automation Expert. She is the VP of Marketing Services at Activate. You can connect with her on LinkedIn and Twitter.  I remember my Mom telling that as a little girl I always wanted to help the hurt kid on the playground or take the sick child to the nurse.  She said I always befriended the new kid in class – even though I might have talked too much to do it! It seems that since forever I’ve wanted to help others. Blogging is a great way for me to give back to other marketers. …
 
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    Content Marketing Blog | Inklyo.com

  • Top 7 Social Media Management Tools

    29 May 2015 | 4:09 pm
    New social media management tools can help you gain customer loyalty If you have ever tried digital marketing for your business, you have heard of social media marketing. This is a method of promoting your brand and products through social media sites, such as Facebook, Twitter, and Pinterest. You may have heard of companies who have posted a single tweet that caused their stock to be cleaned out by enthusiastic customers. Unfortunately, this scenario almost never happens. Getting a social media marketing campaign to deliver sales requires special skills, in-depth analysis, and highly…
  • Top 6 Business Tools

    29 May 2015 | 4:09 pm
    Improve your efficiency with the latest business tools Whether you are a sole trader or a growing concern, chances are that you never seem to have enough time to complete all the tasks your business demands. Technology helps the entrepreneur expand his or her efficiency to stretch those precious hours. You can improve your own productivity and that of your enterprise by employing the latest business tools. This list covers six handy services and apps that will solve the problems you face in your working day. 1) Fuze   New businesses pop up everywhere. You don't need to pay high…
  • Top 5 Human Resource Tools

    29 May 2015 | 4:09 pm
    HR tools can reduce your hiring and staff management costs Few small businesses can afford the overhead of a dedicated HR department. Although the absence of this admin function from the office is a cost saver, it does mean that small businesses often fail to plan their HR requirements properly and can create ill will among staff through the haphazard treatment of HR functions such as pay and sick leave. Incompetent HR management can lead to production limits and uncooperative staff. Fortunately, there are a number of online HR tools that can help the busy business manager cope with the…
  • Getting your Content Found

    29 May 2015 | 4:09 pm
    5 Steps to a Perfectly Optimized Blog Post If you've been doing your search engine optimization (SEO) research, you know how important maintaining a blog can be to your website's SEO. You've no doubt come across the benefits of blogging for your business in countless articles and—not without irony, I know—in blog posts across the web. Okay, you're thinking, I have to create a blog for my business site. But will simply having a blog be enough to improve your site's SEO? If you haven't already figured this out, here's your first lesson: never trust anything that sounds too good to…
  • SEO Basics for the Online Business DIYer

    29 May 2015 | 4:09 pm
    Five minutes of exposure to any form of today's media—TV, magazines, the blitzkrieg of emails from trendy companies you don't remember giving your email address to—will tell you that we're living in the Do-It-Yourself era. Grow a vegetable garden on your windowsill! Get that kitchen you always dreamed of! Cook Thai cuisine at home! The ever-growing lineup of home renovation shows and YouTube videos on How to Trick People into Thinking You're Good Looking are now being joined by another category of DIYers: the online entrepreneurs. Where we used to see ads for designer business…
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    Roojoom Blog

  • Map Out Your Buyer’s Journey to Maximize Conversion

    Orlee Gillis
    27 May 2015 | 5:44 am
    In a recent Forrester survey, 74% of business buyers said they conduct more than half of their research online before making an offline purchase. What does this mean for marketers? Buyers are in control! At Our recent Roojoom Meetup, co-hosted with Penguin Strategies, Marketo‘s David Myers discussed the challenges posed to today’s marketers — by virtue of the digital world we live in, customers are increasingly reliant on the internet for information for their buying decisions. This takes the power out of marketers hands, and forces us to work harder in order to nurture…
  • How to Turn Content Into Revenue with Roojoom

    Yael Kochman
    26 May 2015 | 1:43 am
    Last week we gave a talk about how to turn content into revenue with Roojoom. In case you missed it, here are the slides from the talk: Have you noticed the following stats? 48% of companies publish content daily or multiple times per week. Yet, the conversion to lead rate is less than 0.5%.   Roojoom helps you publish more content by repurposing your existing content. At the same time, it increases the engagement, conversion and content ROI by optimizing your content — adding CTA buttons and smart lead generation forms. Interested to learn more about how Roojoom can help turn…
  • Welcome (Videos), You’ve Got Revenue: Video Marketing Lessons From The AOL Acquisition

    Orlee Gillis
    20 May 2015 | 3:07 am
    Remember the little guy running to connect you to AOL? While most of us have updated our mailing address from AOL Mail to Gmail in the last 10 odd years, AOL has been busy finding its niche in the online video market. In the last few days, we’ve heard that the U.S. mobile giant, Verizon Wireless, has acquired AOL for 4.4 Billion Dollars. What’s behind this partnership? And how is it related to Content Marketing? > No time or budget to create videos? Check out Roojoom – same engagement for only 10% of the effort! Emarketer.com says that the new focus on online video content is…
  • 5 Things You’re Missing Out On For Not Doing Content Collaboration

    Yael Kochman
    18 May 2015 | 3:09 am
    When I first heard that Kevin Spacey is the keynote speaker at CMW, I was surprised. What on earth does a TV and movie star have to say about content marketing? Like me, many others were also a bit surprised – including Spacey himself. When thinking about it, Joe Pulizzi’s decision to bring Spacey was brilliant. Content marketing is all about storytelling, and who could be better at speaking about storytelling than the great artist that brought us dozens of amazing characters, such as Francis Underwood of House of Cards? To be completely honest, Francis Underwood is not the only reason…
  • 9 Reasons Your Blog’s Bounce Rate Is Too High (And How to Fix It)

    Yael Kochman
    13 May 2015 | 5:25 am
    Did you know that on average 55% of readers bounce out of websites in the first 15 seconds? Think about yourself – you also don’t have time. Even at this very moment, you’re probably thinking of your never ending to do list. If you don’t find value in what you’re reading at the first few seconds, you’ll click away. 55% of your readers bounce out in the first 15 seconds – here is how to make them stayClick To Tweet Well, if you’re still reading, I must have done a pretty good job. Continue reading to learn what makes people leave websites quickly and…
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • How to Attract B2B Customers With Personalized Content

    Jaime
    20 May 2015 | 5:00 am
    Personalizing your content can help you attract more customers and stand out from the competition. And it may not take as much time or effort as you think … Today’s marketers are producing more content than ever. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, 70% of B2B marketers are creating more content than they did one year ago.  With this flood of new content, it’s getting harder to stand out from the crowd. But, unfortunately, most of this content is generic and doesn’t help customers make informed buying decisions. B2B buyers want to read…
  • The B2B Blog Post Checklist: 9 Keys to Boosting Engagement, Shares and Conversions

    Jaime
    13 May 2015 | 5:39 am
    A blog can be one of your most valuable marketing assets, as it can bring targeted leads to your content and engage them throughout every stage of your sales cycle. Here’s what to include in all of your blog posts to boost your readership, shares and conversions … Woo-hoo! You’re ready to publish your latest blog post and bring more targeted leads to your content. But before you queue it up, take a moment to review this checklist to make sure your post contains everything you need to engage leads, increase your social shares and drive conversions. Here are nine things to check before…
  • What IT Buyers Really Think About Your Marketing

    Rachel
    6 May 2015 | 5:00 am
    What if you could be a fly on the wall and watch as an IT buyer checked out your marketing? Would you like how they react? I attended Spiceworks Unplugged in Toronto, where a room of IT marketers heard the truth from a panel of straight-talking IT professionals. The IT pros represented a variety of industries – from software to education. And some of the things they said were surprising. Here are some of the questions that the IT marketers asked, along with how the IT pros responded: What is your biggest IT challenge? Their top challenges included trying to do as much as possible with…
  • Mind the Gap: The Missing Link to B2B Content Marketing Success

    Rachel
    22 Apr 2015 | 5:00 am
    Many B2B marketers have a disconnect between the content they’re producing and the content their customers actually want. If your content doesn’t hit the mark, buyers won’t respond. Here’s how to identify and fill your content gaps so you can wow customers and get them to take action. It’s every content marketer’s worst fear …  You devote a lot of time and resources into producing a piece of content. You think the topic is interesting. The design is eye-catching. The writing is clear and concise. But then you publish the content, and nothing happens. No likes … no shares ……
  • Copywriters or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?

    Rachel
    8 Apr 2015 | 4:00 am
    White papers … ghost blogging … sell sheets … Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a B2B marketer, you’re likely tasked with producing a ton of content. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, B2B marketers now use an average of 13 content marketing tactics. These tactics include everything from blog posts to videos to ebooks. And this doesn’t include the traditional sales and marketing collateral that B2B…
 
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    Blogmutt, the blog writing service blog

  • The Speech I Didn’t Give

    Scott Yates
    29 May 2015 | 6:41 am
    The latest from theblog writing service, Blogmutt: Last night our local business weekly named BlogMutt as the fastest growing company in Boulder. It’s quite an honor, as there are a lot of fast growing companies in this town known as one of the best places for startups in the world. We had no idea we’d won when we agreed to go to the reception honoring all the companies, and I certainly had no idea that I’d be asked to give a speech if we did win. Now that I’ve had half of a night’s sleep, here’s the speech that I would have written had I known:…
  • Blogging For The Meal-Prep Industry: An Example Post

    Scott Yates
    29 May 2015 | 6:00 am
    The latest from theblog writing service, Blogmutt: Think your niche industry can’t benefit from a well-written blog? Think again. Here’s an example of how blogging for the meal-prep industry can give readers valuable information while promoting the industry itself. The Up-And-Coming Meal-Prep Industry Is Hot  Trying to do it all can be pretty darn exhausting, especially when we’re constantly inundated with TV personalities, magazines, and health professionals telling us to cook at home to save money and eat healthier. The truth is, sometimes home cooking just…
  • 3 Reasons To Hire An Article Writing Service

    Scott Yates
    28 May 2015 | 6:00 am
    The latest from theblog writing service, Blogmutt: Hiring an article writing service might not be your top priority, but if you’re a small business looking to grow, perhaps it should be. After you read the list below, you’ll be reaching for your to-do list and moving it straight to the top. Three Reasons to Hire an Article Writing Service 1. You need someone who knows how it works.  Data shows that while blog posts do impact your website’s SEO, that’s only true if the posts are of a certain quality. Blogging low value content purely for the sake of SEO is…
  • Blogging For Insurance: Highlight The Value Of Your Services

    Scott Yates
    27 May 2015 | 6:00 am
    The latest from theblog writing service, Blogmutt: As you try to attract new customers, you have many tools at your disposal. Your marketing department can spend a fortune on online advertisements, targeting insurance keywords that routinely top the list of the most expensive Google Adwords. While those ads may be prominently displayed, they aren’t always very effective at closing the sale when your customers want valuable information they can trust, and not carefully worded catch-phrases. Your website can become an informational resource for your potential customers, and the…
  • Six Tips For Successfully Blogging For A Chiropractor

    Scott Yates
    26 May 2015 | 8:57 am
    The latest from theblog writing service, Blogmutt: There isn’t one magic secret to successful blogging for a chiropractor. Chiropractors are known for treating patients with neck pain, headaches, and back pain. A total of 22 million Americans seek treatment from chiropractors for pain caused by sports injuries, accidents, and muscle strains. How can you write a blog that will make these customers and potential customers interested in your business? It’s easier than you think. Your blog can even turn followers into patients. Here are our top six tips: 1. Treat your blog as a…
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    Vero Email Marketing Blog

  • The April 2015 Blog Report

    Jimmy Daly
    18 May 2015 | 8:40 am
    This is our fourth blog report. You can read the others here. January 2015 report February 2015 report March 2015 report I’ll get into some numbers but first, there are a few other things I want to touch on. Adjusted Bounce Rate I’ve always hated the way Google Analytics handles bounce rate but never knew how to fix it. In early April, I received an email from Caroline Krolicka from Growbots. She noticed in our March report that our bounce rate was over 80% and pointed me to a new metric: adjusted bounce rate. Instead of using Google’s standard formula – anyone who…
  • How to Send Retention Emails That Are Useful to Your Customers

    Jimmy Daly
    11 May 2015 | 4:00 am
    While most marketers are stuck in “batch and blast” mode, Airbnb is doing things differently. The company doesn’t see email as a tactic to drive clicks and traffic – it’s a way to help their customers find a place to stay. It’s actually an extension of the customer experience. That’s why they’ve setting up simple triggers to ensure sure their customers get useful reminders and suggestions. In fact, it’s a great example of why we built Vero. Big companies like Airbnb have millions to spend on this sort of marketing, but you may not. And…
  • Learning vs. Selling

    Jimmy Daly
    23 Apr 2015 | 4:00 am
    It’s important to understand when to sell your product and when to learn more about your potential customers. Many marketers believe that acquiring an email address is the only thing standing between them and a sale. Once they can start the drip campaign, the deal is as good as sealed. Like all businesses, we are learning through trial and error. I want to share a quick story from our own marketing to illustrate something that most marketers struggle with: selling vs. learning. When I started with Vero about a year ago, we created a 14-step autoresponder that we sent to all new blog…
  • Triggered Retention Emails That Keep Customers Engaged

    Jimmy Daly
    20 Apr 2015 | 4:00 am
    This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one (source). Customer retention is too important (and expensive) to overlook. But customer retention is more than just keeping customers. It’s about making them happy, providing a great experience and giving them a reason to spread the word about your business. As Basecamp CEO Jason Fried wrote on Inc, “If you take…
  • 50 Must-Read Marketing Blogs

    Jimmy Daly
    15 Apr 2015 | 4:00 am
    You’ve seen a lot of lists like this one. Or have you? The problem with lists like this is that they’re repetitive – which means you don’t learn anything new. But we think this post will change that. We set out to find 50 great marketing blogs – some you may have heard of but others that you probably haven’t. There is gold in this list. But first, a few notes: These aren’t the 50 best marketing blogs of all time, just 50 really great ones. There are too many to choose from and I’m sure we missed a few. (Be sure to let us know your top picks in…
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    Wylie Communications, Inc.

  • Do you give journalists a headache?

    Ann Wylie
    23 May 2015 | 10:00 pm
    Make their lives easier with multimedia pitchesNearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX.It’s tough out there! Journalists are working harder, according to an ISEBOX survey.You don’t want to be part of that problem, do you?Here’s how to avoid being a journalist’s worst nightmare:1. DO the math.Most journalists produce at least five articles per week. (Two in 10 write more than 10 articles a week.) But they receive at least 20 pitches a week.What sets your pitch…
  • Please remember this

    Ann Wylie
    16 May 2015 | 10:00 pm
    A click is just a click … a share is just a shareThe other day, I was discussing ROI with a group of ridiculously talented, impossibly young PR pros in their first year at a big agency. They report ROI to their clients in clicks, shares and likes.What’s in a click? This is a mouse. It is only a mouse. It cannot read your blog post. It cannot buy your products, services, programs and ideas. Image by Felix Padrosa“As a business owner,” I told them, “if I invest a dollar in your services, I want to receive my dollar back, plus a quarter. That’s a return on…
  • Big stories, tiny words

    Ann Wylie
    9 May 2015 | 10:00 pm
    The Times’ word length averages 4.9 charactersWhen I recommend to my clients that they limit their word length to 5 characters per word, they roll their eyes and chortle.Word to the wise Don’t overwhelm readers with long words.But when I tell them I know they can do it, because The New York Times does it every day, they sit up and take note. (The Wall Street Journal also accomplishes this feat, day after day, rarely rubbing its head against the 5-character ceiling.)And that’s important. Because every syllable you include adds a fraction of a second of processing time. Those…
  • Paint word pictures

    Ann Wylie
    2 May 2015 | 10:00 pm
    ‘You’ll have your hand on your head with a knot under it’My grandma and namesake, Annie B. Vrana, was an Oklahoma farm woman and one of the most colorful people I’ve known. When she spoke, she painted pictures in your head.In living color Make your message more vivid with colorful language. Image by FuturillaWhat I didn’t know then that I do know now is that word pictures increase understanding. Because Grandma talked in pictures, we could literally “see” what she was saying.Here are some of my favorite Grandmaisms. See how she made concepts concrete…
  • Length matters

    Ann Wylie
    25 Apr 2015 | 10:00 pm
    In B2B emails, longer subject lines work betterYou’ve read it again and again: Subject lines of 50 characters or less outperform longer ones. Turns out that may be wrong, at least for business-to-business emails.Or so says Adestra, a U.K.-based email service provider. It recently analyzed a random sample of more than 1 billion emails to learn what works — and what doesn’t — in subject lines.Among the findings:1. More is more.According to the study, subject lines of:90 characters and more produced the highest response rates.30 characters or less also performed well.30…
 
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    Lush Digital » Video Production: When less content brings more value

  • Video Production: When Less Content Brings More Value

    Team Lush
    27 May 2015 | 2:00 am
      For promotional films, the old proverb ‘less is more’ couldn’t be more true. While being an over-used cliché, there are occasions when a state-of-the-art, all-singing all-dancing video is not necessary to tell your story. Sometimes it’s best to keep it simple. Here’s an example of how a 30-second advert tells a short but effective story about how Timberland recycle old tires with worn threads into new boots.   There is no heavy narrative. It does not over-deliver on information or try to pitch the product. It simply informs the viewer about the process behind a product…
  • Brand Newsroom 37: Content Marketing With Joe Pulizzi

    Team Lush
    26 May 2015 | 1:21 am
    Content marketing is rapidly growing in popularity among businesses, yet there are still people out there who say they don’t ‘get’ content marketing. According to industry experts, those who report poor results from content marketing initiatives seem to fail in several common areas. This week the Brand Newsroom team are joined by content marketing evangelist Joe Pulizzi, founder of the Content Marketing Institute. Joe has spent 15 years working in the world of content marketing so when it comes to businesses struggling with content he’s really seen it all. In this episode, he speaks…
  • The Value of Honesty in Content Marketing

    Team Lush
    25 May 2015 | 9:52 pm
    When you think of traditional marketing practices, honesty probably isn’t the first thing that comes to mind. Jonathan Crossfield reminded the audience at Content Marketing World Sydney that marketing was more about persuasion than absolute truth. As content marketing assumes a different perspective than traditional marketing, is there a place for honesty in content marketing? In recent years we have seen the beginnings of a shift towards using honesty in marketing. Content marketing is the perfect medium to do this as one of the primary goals is to establish your business as a trusted…
  • 5 Reasons to Stop Focusing on Social Media

    Team Lush
    21 May 2015 | 5:34 am
    It wasn’t that long ago social media was considered a fad. In 2010, early adopters were trying to figure it out. Traditional business was skeptical. A lot of smart people predicted social media would implode under the weight of its own hubris. A huge whack of people thought it was a channel for kids and not for them or their customers. But that was 2010 and you never hear those comments any more. A new form of misinformation has replaced those myths and a lot of it is based on what was true four or five years ago. It’s not unusual to see digital marketing training and consulting focused…
  • Brand Newsroom 36: Why the Social Media Party is Over

    Team Lush
    18 May 2015 | 10:15 pm
    Research firm eMarketer have predicted that by 2017, the global social network audience will total 2.55 billion. With a global audience of this size, and with portable access across many devices, these figures indicate social media will continue to be a vital tool in reaching your desired market. However, social media is a lot more complicated than it used to be. It’s no longer as simple as setting up a Twitter account, and it is certainly no longer ‘free to use’ for businesses. Love it or hate it, social media can be a key method for distributing your content marketing efforts. So how…
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    ClickTecs » Blog

  • Developing a Social Media Marketing Plan for 2015

    Jamshaid Hashmi
    28 May 2015 | 8:19 am
  • Top 5 Web Trends for 2015

    Jamshaid Hashmi
    28 Apr 2015 | 8:58 am
      About the Author : Jamshaid (Jam) Hashmi A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies…
  • Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

    Jamshaid Hashmi
    20 Apr 2015 | 8:16 am
    San Diego, CA, May 15th – 16th, Jamshaid (Jam) Hashmi CEO of ClickTecs today announced the team’s excitement at being a panellist at the premier solutions-oriented event for Franchise Executives.  This event, www.IFXConference.com  in San Diego focuses on providing over 100+ Franchise Executives real-word strategies and best practices on topics ranging from Franchise Development, Franchise Culture, Training, Master Franchise and Multi-Unit Franchise Development and of course Technology Solutions. Recognized nationwide as the premier gathering for Franchisors, the IFX Conference is being…
  • Invest in Quality Content to Lead your Lead Generation Efforts

    Jamshaid Hashmi
    14 Apr 2015 | 12:15 pm
    Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected to jump on the wagon. Why? Driven by the digital age of marketing, prospects are now interacting with media more than ever before. They take to the online…
  • Canadian Based Digital Marketing Supplier to Exhibit at Canadian Franchise Association Conference in Niagara

    Jamshaid Hashmi
    13 Apr 2015 | 7:52 am
    [Niagara Falls, Ontario, April 13th , 2014], ClickTecs, a home grown Digital Marketing Agency for Franchisors and Franchisees, will be an exhibitor at the upcoming Canadian Franchise Association’s (CFA) conference in Niagara Falls, Ontario.  The conference is scheduled to take place on April 12th to April 14th  at the Sheraton On The Falls Hotel in Niagara Falls. With its winning mix of educational, networking, and social opportunities, CFA National Convention is the premier franchise event in Canada. Bringing together franchise professionals from across the country and around the world.
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    Copy Dojo

  • Announcing: “Rock Your Sales Copy”

    Eric Moeller
    13 May 2015 | 11:30 am
    For the past 12+ months, I’ve been slaving away in the dojo, secretly, late into the night. In addition to writing blog posts for Copy Dojo, and contributing guest posts to many other sites around the interweb, I’ve been quietly working away on creating something for you. Readers had requested a sales copywriting course which teaches the fundamentals, for people who don’t want to come across as too salesy, in the Copy Dojo style. After 12+ months of development, I’m thrilled to announce the release of Rock Your Sales Copy. What is Rock Your Sales Copy? Rock Your Sales Copy is an…
  • How to Write Sales Copy like AppSumo

    Eric Moeller
    8 Apr 2015 | 11:00 am
    AppSumo has quickly grown into a successful business, and has become a poster child for list building. In less than 5 years they’ve grown their email list to 750,000! Pretty amazing. How did they do this? One of their not-so-secret weapons has been sales copywriting. Check out this SlideShare presentation to understand how they use sales copywriting, and you can use these ideas on your site. As you’ll have noticed, AppSumo use a REALLY informal tone in their sales copy. It often comes across as someone talking to or sending an email to a friend. I’m sure this is…
  • Why ‘Selling Yourself’ is the Wrong Approach

    Eric Moeller
    25 Mar 2015 | 12:00 pm
    (And What You Should Do Instead) Many small business owners have a notion they need to ‘sell themselves’ effectively to win new business. They believe ‘if I can showcase what I can do for a prospect, I’ll win more business’. I’m here to tell you this is outdated thinking. Some people have no problems ‘selling themselves’. For them, it feels easy and natural. For others, it doesn’t come naturally, but they’re under the impression they need (and are supposed) to sell themselves to win new business, which causes inner conflict and stress. If you’ve been trying to sell…
  • 5 Copywriting Lessons from Apple

    Eric Moeller
    11 Mar 2015 | 12:00 pm
    A few months ago I wrote a post pointing out how Apple uses copywriting to promote their products. In a more recent post, I tried a new format for Copy Dojo. I shared a SlideShare slide deck, and the format proved to be popular with readers. I decided to create some slides showing how Apple uses copywriting, based on the original post, and have added a few more thoughts. Whether you use copywriting to market a software product, or for some other product or service, Apple definitely uses some approaches we can all learn from. You can check it out here: (The text in the SlideShare is best…
  • Sales Copywriting Ideas to Make Your Email Stand Out

    Eric Moeller
    27 Feb 2015 | 10:00 am
    Do you ever contact sales prospects via email? Do you find it challenging to find a way to entice a prospect to take action and not ignore your message? I recently received an unsolicited email from a salesperson, and it was clear they knew nothing about my business needs and challenges. I was within milliseconds of deleting that email, when it occurred to me… “There’s a learning opportunity here!!!”   These slides are based on an presentation I recently delivered (to a fine bunch in Exeter) which shows you mistakes to avoid, and how you can use sales…
 
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    Edwin Dearborn

  • How To Propel Your Digital Marketing Strategy with Zero Budget

    Edwin Dearborn
    25 May 2015 | 7:06 am
    You want to initiate your digital marketing strategy for your brand and you posses zero funds to propel your strategy forward. But if we look to what the word “budget” means, we will find an interesting definition that allows us…Read more →The post How To Propel Your Digital Marketing Strategy with Zero Budget appeared first on Edwin Dearborn.
  • Small Business Marketing: Get Out of Your Head

    Edwin Dearborn
    22 May 2015 | 11:58 am
    The biggest challenge with small business marketing is getting the content out of your head and into a blog, video or other format. Too many small business owners and entrepreneurs hold onto their best content unwittingly. You Have to Move…Read more →The post Small Business Marketing: Get Out of Your Head appeared first on Edwin Dearborn.
  • Personal Branding Expert Features Unique Marketing Platform

    Edwin Dearborn
    15 Mar 2015 | 12:03 pm
    As a personal branding expert and published author on the subject, I know that creating and distributing engaging and helpful content is one of the most powerful, proven methods to generate brand awareness, as well as increasing consumer interest and…Read more →The post Personal Branding Expert Features Unique Marketing Platform appeared first on Edwin Dearborn.
  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
  • Content Marketing Myths Exposed

    Edwin Dearborn
    12 Feb 2015 | 8:41 am
    There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going to be the answer to our sales prayers. Content marketing is not some angel that will come down and bless…Read more →The post Content Marketing Myths Exposed appeared first on Edwin Dearborn.
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    eMarketingBlogger

  • 16 Tips for a Successful Local SEO Campaign

    Navneet Singh
    21 May 2015 | 9:53 am
    An expert plumber starting a business cannot be successful if does not market himself well. Local SEO is growing fast and soon will be one of the top preferences of small business and professionals... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 15 SEO Audit Tips Every Website Owner Should Know

    Navneet Singh
    15 May 2015 | 12:13 pm
    These search engine optimization audit tips will help you to keep your site on top among your competitors. An SEO audit will help you to find problematic areas of your web site, so you can correct... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Local SEO: 17 Tips to Optimize for Local Search

    Navneet Singh
    5 May 2015 | 11:58 am
    Local search optimization is a great way to reach your customers in your region. And if you have not optimized your site for local search then you are missing out a lot of potential traffic to your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are you Ignoring the Importance of Online Reviews for Local Business?

    Navneet Singh
    4 May 2015 | 9:57 am
    What are reviews? Reviews, in a local SEO context, refer to reviews of your business, provided by your customers that have been published online. 90% of customers says that their buying decisions are... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • SEO for Small Business Websites & Owners

    Navneet Singh
    3 May 2015 | 11:08 am
    SEO for small business website and owners is not that difficult. The local search visibility can be improved by focusing on things like local keywords, NAP on the website, website content, Google+... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Story Bistro

  • 9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories

    Téa Silvestre Godfrey
    18 May 2015 | 11:05 am
    Ideas. If you’re like most entrepreneurs, you’re distracted by at least one or two every day. If you’re lucky, one or two might spark your next great blog post or a heartfelt email to your subscribers. (LOVE those.) But if those ideas just seem to distract you from getting your marketing done, it’s time to refocus. It’s time to find new kinds of inspiration when you’re tired of trying to write “web copy that sells” and you come up blank. Even if you’ve generated a list of topics ahead of time, you can still get bored and feel…
  • What The Beatles Can Teach You About Telling a Story With Your Home Page

    Erin Howard
    7 May 2015 | 12:09 pm
    How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who recently asked me if I was alive during “Little House in the Prairie” times). So I was excited when one of my favorite podcasts, The Nerdist, recently interviewed Paul McCartney. During the interview, McCartney talked about the band’s early days playing clubs in Hamburg, Germany. Popular lore says that the Beatles achieved overnight…
  • How to Tell a Compelling Story with Your About Page

    Téa Silvestre Godfrey
    23 Apr 2015 | 11:43 am
    Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one of the most difficult pieces of copy writing you’ll tackle as an entrepreneur. And with good reason. When you know it’s so important, you see that blinking cursor on your screen and freeze. You get that people are there because they want to know who they’re about to do…
  • Not a Fairytale: How to Create a Business that Helps You Live Happily Ever After

    Téa Silvestre Godfrey
    9 Apr 2015 | 7:06 am
    Is there an unfinished project on your plate? One you’ve been resisting and avoiding, even though you KNOW you need to get it done? It could be client work. Or it could be something like filing your taxes, launching a new program, or even publishing a simple blog post. Unfinished projects can be like those vegetables we hated eating when we were kids. My mom used to say, “If you don’t finish what’s on your plate, I’ll save it for your breakfast!” Ugh. There’s nothing less appetizing than cold, left over spinach. Especially when you’re eight…
  • A Business Paradox: Slow Down to Speed Up

    Téa Silvestre Godfrey
    24 Mar 2015 | 9:46 am
    You’ve seen the marketing hype and heard all the promises: Build a Six-Figure Business in just 60 Days! Or, Fail Fast, Succeed Faster. There’s even a magazine called Fast Company. And it’s true: most of us want that income NOW. We’ve got bills to pay. Kids to send to college. Vacations to take. And we’re constantly looking for ways to be more productive. To cram more things into our measly 24 hours. Need to make everything happen yesterday? There’s an app for that. But the speed of our lives isn’t news. We’ve been fighting the Cult of Instant…
 
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    #FinanceMarketingBlog

  • You’re a good banker… so what?

    Samuel Mignot
    23 May 2015 | 8:26 am
    It is widely accepted – and logic – that information is key for the Financial sector. No matter if you’re […] The post You’re a good banker… so what? appeared first on #FinanceMarketingBlog.
  • Patrick Mignot (1955 – 2015)

    Samuel Mignot
    4 May 2015 | 2:00 am
    On March 12th, at 11 a.m., Patrick Mignot – my Father – passed away, at 59 years old.  Unconditional source […] The post Patrick Mignot (1955 – 2015) appeared first on #FinanceMarketingBlog.
  • Millenials, e-Commerce Sales and Social Media for Financial Advisors

    Samuel Mignot
    14 Mar 2015 | 12:08 pm
    Financial products and services consumers are changing. The same old recipes don’t work anymore and Financial actors have no choice […] The post Millenials, e-Commerce Sales and Social Media for Financial Advisors appeared first on #FinanceMarketingBlog.
  • Old SEO vs new SEO

    Samuel Mignot
    25 Feb 2015 | 1:47 am
    Search Engine Optimization is a constantly evolving field and 2015 is seeing lots of changes. Google, Yahoo and Bing regularly improve […] The post Old SEO vs new SEO appeared first on #FinanceMarketingBlog.
  • Winning Customer Loyalty and Building Your Online Brand

    Samuel Mignot
    20 Feb 2015 | 4:21 am
    Blogging is one of the most misunderstood way of communication. Dating back from the late 90’s, most business owners still […] The post Winning Customer Loyalty and Building Your Online Brand appeared first on #FinanceMarketingBlog.
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    Broke Bloke Blogs

  • 7 Sales Strategies For Bloggers And Marketers

    Broke Bloke
    24 May 2015 | 6:00 pm
    Leads to Sales to Cash Money. Isn’t that what we all strive to achieve at some point in our lives? As bloggers we are all proud of the money that we earn from blogging. As a blogger myself, I come across 1000’s of blog articles that focus on marketing and only a handful of blogs […]
  • 4 Simple Reasons Your Blog Is An SEO Junkyard

    Broke Bloke
    17 May 2015 | 7:00 pm
    SEO is becoming more and more difficult as Google is constantly evolving its algorithm. Weather we like it or not, Google is turning out to be a SEO junkyard. These days we find more SEO stuffed pages that rank on Google than articles that truly contribute to our research or needs. The days are gone […]
  • SEMrush Review: SEO Compass to Keyword Research & Competitor Analysis

    Broke Bloke
    10 May 2015 | 7:00 pm
    Keyword research, position tracking, competitive analysis, and a regular site audit are a few of the key factors that are essential to strengthen and enhance one’s online presence in search engines. Big business houses tend to have their own in-house SEO teams, but if you’re a small business owner or blogger, outsourcing your SEO campaigns […]
  • 8 Email Subject Line Growth Hacks to Increase Open Rates

    Broke Bloke
    6 May 2015 | 7:00 pm
    As I sit down to write this article I look back on the growth of email marketing and how businesses have come to adapt and adopt the technology to serve their needs. Looking at companies or blogs today showcasing the numbers on their list, it simply baffles me and raises one question. The Help Scout […]
  • 7 Problems Only Your Blog Visitors Will Understand

    Broke Bloke
    3 May 2015 | 7:30 pm
    Both as a blogger and a reader, I can closely relate to the seven problems outlined in this article. I’m writing this post in an effort to educate both the blogger and the reader so that we can make the web a better place where both readers and bloggers are mutually benefited. Has there ever […]
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    Launch Podium

  • Build Your Story: Build Your Understanding.

    Tulio K. Cardozo
    15 May 2015 | 4:47 pm
    I distinctly remember years back, watching Donald Rumsfeld speak on TV. He was blasted by the media for using the term, “unknown unknowns.” The expression didn’t quite resonate as much then as it does now. You see, working to support people and ideas that are coming to life is a challenge filled with, you guessed it, “unknown unknowns.” Some are fantastic and exciting! Others… not so much As human beings, our stresses come from the unknowns. But, “Things happen.” As a developer, systems admin, fiancee, step-dad, mentor, friend, and hair braider, the key to regaining control of…
  • What’s in my bag: An office built to move

    Tulio K. Cardozo
    12 May 2015 | 2:13 pm
    The idea of being able to work from anywhere, anytime has always appealed to me. Most of my time as a developer and systems admin is spent firmly planted behind one or more monitors atop a comfy chair, indoors, where the climate is nice and consistent. While the job has many little perks that I love, it does have some not-so-obvious responsibilities that come along with the turf. Day or night, weekend or vacation, things happen. And that’s when I flip open my bag and step into the office! (Cue the superhero outfit) The most important role I have here at LaunchPodium is to ensure business…
  • Be an Organizational Wizard: The 4 Tools to Keep You on Track

    Bridie Parsons
    6 May 2015 | 1:26 pm
    Circle the Wagons! Startup life is never having 2 days alike. You don’t need a magic 8-ball to see what’s coming. Many before us will tell you, there will be paperwork, forms, legal mumbo jumbo and, yes, piles of more paperwork. Hoops, high and low. Bring your acrobatic best! There’s no way around it, be organized. If you find the tools that work for your business and compliment you, the easier the day to day will be. Your days can bring a mix of legal, accounting, tax, staff, projects, sales and contracts to juggle. To name but a few things you might have on your radar,…
  • Setting the Stage: My Toolbox for Creating Great Content

    Kat Smith
    28 Apr 2015 | 10:32 am
    Creating great content is an art. Like an artist needs brushes, paints and paper, a content creator needs a certain set of tools to ensure success. These tools can vary from writer to writer, but here are the tools I find most helpful when creating online content: 1. Notebook Computers are great. Actually they are amazing. However, sometimes the clean lines and daunting type bar is just a little too much pressure for a seedling idea. I find that notebooks make it a lot more ‘ok’ to mess up, cross out and scribble. I frequently outline an entire draft on paper before ever…
  • What’s In My Bag: Robert

    Robert Shabazz
    23 Apr 2015 | 12:02 pm
    I have always been an overpacker (or overplanner as I would like to think) and I try to prepare for whatever may come my way. Fortunately, here at LaunchPodium I have a toolset that transcends between work and play, easily lightening my daily load. Here are a few of my must haves for life in San Francisco as a designer and how they’ve influenced me and my day-to-day rituals and processes. Sure of You by Armistead Maupin – The Tales of the City series was written in the 1970s based in San Francisco. The first book opens with a character that I think almost every SF transplant can…
 
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    Clearpoint Agency

  • How to Complain on Social Media to Get What You Want!

    c1earpo1nt
    11 May 2015 | 12:17 pm
    By Clearpoint Agency President, Bonnie Shaw   Our PR and digital marketing firm manages a number of brands on social media, and customer support has become an important part of good social media management. We respond to any negative comments and complaints posted on our clients’ social media channels, most often its on Facebook, Twitter and Yelp. Our goals: respond quickly, decipher the problem and propose a solution. But it amazes me that some people just don’t know how to complain in a manner that actually gets them what they want faster. So here are some Do’s and Don’ts to…
  • Lights, Camera, Action: A Behind-the-Scenes Look at a Broadcast Interview

    c1earpo1nt
    17 Feb 2015 | 11:39 am
    It’s 2:30 p.m. on a Tuesday, and your public relations rep calls to let you know that she’s secured a local TV news segment for you to go on camera and promote your expertise. And the segment is in two days. Your head spins. What do you have to do? Is there a lot of prep work? How long will it take? Where are TV segments even filmed? We get it. It can be a lot. But when you have a good PR agency, they’ll make the process easy and fun so that you can enjoy your time in the spotlight. Let’s take a behind-the-scenes look at what you can expect during your time in the limelight.  …
  • Clearpoint Expands Office with a Remodel and a New Team Member!

    c1earpo1nt
    29 Jan 2015 | 12:00 pm
    We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!
  • Clearpoint Agency Newsletter: Volume 6

    c1earpo1nt
    14 Jan 2015 | 11:37 am
      A CLEAR VIEW  Musings from the Clearpoint blog Substance Or Style? 10 Things to ConsiderWhen Hiring a PR Firm by Clearpoint Agency Vice President Beth Walsh 1. Clearly identify your goals before you start interviewing.When you are clear on what you want to achieve, it will be easier for you to indicate goals and expectations to the prospective agencies. They will be better able to define strategies and assess if they are even the right agency to pitch your business. 2. What experience do they have?Some agencies are focused on B2B or B2C clients; others have had a mix of both – which…
  • Substance Or Style? 10 Things to Consider When Hiring a PR Firm

    c1earpo1nt
    13 Jan 2015 | 10:01 am
    Working with a public relations firm can help your company generate buzz and differentiate against your competition, creating awareness of products and services as well as improving brand identity. A good PR firm will create messaging, develop a customized communications strategy, manage your corporate reputation, communicate with your audiences, pitch the media on your behalf, and even build loyalty with your audiences via social media. But how do you know that you are choosing the right PR firm? What questions should you ask when interviewing agencies? Here are 10 tips that will help you to…
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    Blogger Sidekick

  • How to Create a Buyer Persona for Your Blog

    Will Blunt
    26 May 2015 | 2:19 pm
      Let’s say for a moment that you want to go camping this weekend. Where are you going to go? Will you just jump in the car, drive into the wilderness and pitch a tent anywhere? Probably not. Instead, there are probably a number of questions you are asking yourself about why, where and how you plan on going camping that will contribute to your final decision. Why are you going in the first place? Who is coming with you? How will you get there? What are your time constraints? What do you need to take with you? And so on. Your blog readers are going through a similar process every time…
  • How to Write Blog Content Like a Boss (Step-by-Step Process)

    Will Blunt
    7 May 2015 | 3:00 pm
    Ok, I’m hardly a ‘boss’. But bear with me for a second. A little while ago I started producing seriously long blog content… 4,000 words, 5,000 words, even a couple of posts that cracked 7,000 words! It became obsessive – this was my strategy to go from unknown, to respected and noteworthy. But there was a problem. I began setting an expectation with you, an expectation that long posts were the norm. On the surface this was great, people were liking the depth and quality of my posts. But underneath this facade was chaos. The world saw me as a duck floating seamlessly down a…
  • Everything You Need to Know About Blogger Outreach

    Will Blunt
    23 Apr 2015 | 4:00 pm
    Have you ever decided NOT to purchase something because you didn’t BELIEVE what the marketing was telling you? This is true for most of us. We are uncertain and pessimistic about new things because we have been let down in the past. Our subconscious tells us that if something seems too good to be true, it probably is. So we filter out marketing messages and make decisions based on emotion and trust. As marketers we need to find ways to reduce this uncertainty and empower our customers with the information they need to trust us. Trust that we will stick to our word and deliver on our…
  • List Building – Get More Email Subscribers Than You Can Handle

    Will Blunt
    7 Apr 2015 | 5:50 pm
    Why should we care about building an email list? I asked myself this question as I sat down to research for this post. Of people that use the internet, 85% of them use email as a medium for communication. In contrast, all of the social media networks combined cover only 62% of internet users. So even if you mastered every single social network you wouldn’t have the market coverage that email gives you, and that audience would be spread across a number of platforms that you don’t own. Your email list is an asset that you own, unlike your Twitter followers or Facebook likes.Click To…
  • The Ultimate Guide to Effective Blog Design

    Will Blunt
    9 Mar 2015 | 4:00 pm
    “46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.” (Source: HubSpot Marketing Blog)  Confession time… I’m not a blog design guru. What I am good at is observing, learning and applying what works for other people in my own unique way. That’s what this post is going to be about; how I have consumed so much information online, that it somehow regurgitates itself as a nice looking, highly optimized blog. But before we start, let me give you the context for why I’m writing about blog design. A little while…
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    Decoding Success

  • How To Create Engaging PowerPoint Presentations That Actually Convert Users

    Jason James
    27 May 2015 | 10:03 am
    PowerPoint presentations can be a fantastic content marketing tool. Whether you’re using them in an actual presentation or embedding them into your online content, well-made slides present information visually and sequentially, a way that easily leads users to conversion. But they can also be be a dangerous thing. So dangerous, in fact, that the U.S. … Read More The post How To Create Engaging PowerPoint Presentations That Actually Convert Users appeared first on Decoding Success.
  • The Art of Storytelling: How to Tell Stories That Actually Convert Customers

    Jason James
    12 May 2015 | 10:44 am
    By now, companies and brands should be aware of the pressure to tell great stories – not every new startup is going to get the publicity like a Snapchat. In the real world of business, you can’t simply sell a product or advertise anymore. “This pen isn’t just an ordinary pen. It’s the same exact pen that George … Read More The post The Art of Storytelling: How to Tell Stories That Actually Convert Customers appeared first on Decoding Success.
  • 51 Ways to Acquire Your First 100,000 Customers Without Any Marketing Budget

    Jason James
    29 Apr 2015 | 6:39 am
    Most startups are strapped for cash and the majority of them don’t have the budget to dedicate any serious funds to marketing. So I’ve compiled a list of 51 ways you can acquire customers without having to spend thousands of dollars on marketing. 1. Looks Matter It sounds silly, but if your website isn’t smart, inviting … Read More The post 51 Ways to Acquire Your First 100,000 Customers Without Any Marketing Budget appeared first on Decoding Success.
  • Five unconventional ways to write email subject headlines that work

    Jason James
    15 Apr 2015 | 12:24 pm
    Email is the best weapon you have in your content marketing arsenal. This is not a secret. And because it isn’t a secret, you’re competing against all of the other content marketers who are sending out emails. They’re all vying for the same thing: reader attention in the inbox. For a beginners guide to email … Read More The post Five unconventional ways to write email subject headlines that work appeared first on Decoding Success.
  • 12 Ways to Come Up With Amazing New Small Business Ideas

    Jason James
    26 Mar 2015 | 8:55 am
    Creating a business is one of the most exciting things you can do. It will also be one of the hardest, most stressful, testing ventures you go out on. And that’s what makes success so sweet. Not every startup is going to be a hit. And even fantastic ideas can flounder with the wrong approach—just … Read More The post 12 Ways to Come Up With Amazing New Small Business Ideas appeared first on Decoding Success.
 
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    PEPPER GANG » PEPPER GANG |

  • Hiring an AdWords Agency: Don’t Be Naive

    Stefanie
    21 May 2015 | 6:07 am
    10 Questions You Must Ask Before You Move Forward Hiring an AdWords agency is a decision that should not be taken lightly. This decision will impact your business good or bad. From our experience, we’ve seen how this decision can have an effect. There are a lot of good agencies out there and they are not hard to find, you just need to do your research and ask the right questions. As more and more businesses use AdWords in their digital marketing plan, then more and more agencies are popping up to assist these users. Part of the problem is that many agencies claim to be #1 but not everyone…
  • 3 Steps to Deal with Negative Fake Reviews

    Fis Kuo
    13 May 2015 | 1:14 pm
    By Fis (@fis_peppergang)   A significant factor that affects search engine ranking is reviews. According to Moz Local SEO Factor Report in 2014, review signals account for nearly 10% of total ranking factors. Pepper Gang has published a few articles regarding the basics of reputation management and how to fix a dark reputation, and the correct (and the only) way to deal with this issue is to respond quickly with sincerity and honesty.   Many local stores and restaurants have been facing a situation that some people just give one-star ratings without any comment or give fake reviews…
  • Why Should You Sign up for the Zero Program? Ask Stefanie!

    Fis Kuo
    11 May 2015 | 8:11 am
    You deserve the best results! And to get that, Pepper Gang is the answer! The Zero Program is a great opportunity for businesses looking to get into Adwords with no long-term commitment. This is just a bonus for working with Pepper Gang and letting us help grow your business. Pepper Gang’s ‘ZERO” program is a 30 days free Adwords management service with no investment and no risk. With our track record of success and experience in different industries, we guarantee a more than happy client. For more information, check out the Zero program video from Stefanie, the co-founder of Pepper…
  • Google Webmaster Tool Update: New Search Analytics Report

    Fis Kuo
    6 May 2015 | 9:22 am
    By Fis (@fis_peppergang)   Here Google just brings the greatest gift for digital marketers in May – Search Analytics – a more functional reporting tool in the Webmaster tool. Google has just announced in this morning that they officially launched this new report in the Webmaster Tool to replace the old Search Queries report. The new report gives website owners more precise data and more complete information to better understand users’ search patterns. Although it shows as beta version on the page, Google has confirmed that it will ultimately substitute for the old report in three…
  • Hotels, Not Using AdWords Online? You’re Missing Out

    Stefanie
    30 Apr 2015 | 7:44 am
    By Sarah (@sa_peppergang) Numbers don’t lie. According to our recent survey, “Hospitality Marketing: The Role of Digital Media in Hotel/Resort Bookings,” 98.55% of potential travelers begin their search online. Other insights like the one above help to understand consumer behavior, something invaluable in our industry and in hospitality’s. Because being online is where you will find the consumer, being online is where you need to begin your hotel marketing. Google doesn’t lie either. According to their fourth quarter findings in 2014, online queries increased by 18%. This is not an…
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    DigitalGYD

  • The advanced guide to making money with infolinks referral program

    Swadhin Agrawal
    26 May 2015 | 9:18 am
    Blogging is one of those popular career paths which everyone wants to try once because it offers immense benefits both personally and financially. The most incredible thing it offers is that you earn money by working from home sitting in your armchair. No day job, No boss, No Bullshit! P.S. This is... This is just the summary. Please click on "read more" to read the whole article.
  • 10 two-minute tweaks to revitalize your Facebook marketing strategy

    Swadhin Agrawal
    21 May 2015 | 12:44 pm
    Did you ever feel you are running out of time while you have a lot of ideas to boost your social media marketing? Today we will talk about how to lessen the process of Facebook marketing in just two minutes. With over 100s of features and new Facebook algorithmic changes it’s hard to create a... This is just the summary. Please click on "read more" to read the whole article.
  • What PC technology holds for the future small business

    Swadhin Agrawal
    21 May 2015 | 1:53 am
    The PC or personal computer has been defined as a machine that has a base station, display, keyboard and a pointing device. This has been the mind set of us users, and the industry that has been building PCs for many years. This in many ways has changed, with smaller, more mobile units becoming... This is just the summary. Please click on "read more" to read the whole article.
  • How to create an online store for your business

    Swadhin Agrawal
    11 May 2015 | 1:19 pm
    If you are a local business, or want to cater to the online audience, you must have a store set up online where you could sell your goods. Having a business blog is very different from creating an online store. The latter allows you to directly sell your goods, deliver them and receive payment from... This is just the summary. Please click on "read more" to read the whole article.
  • Hide My IP Review – best tool for online privacy protection

    Swadhin Agrawal
    8 May 2015 | 10:49 pm
    Did you ever wonder why that product ad follows you from your email client to your favorite blog, and you again find the same ad on your social network too? The truth is that while you searched for the product online, the Google and other search bots scrapped your IP address (and through it all... This is just the summary. Please click on "read more" to read the whole article.
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    indexsy.com

  • How to Get Free SSL/HTTPS on a WordPress Site

    Jacky Chou
    12 May 2015 | 4:53 am
    By now, most people know that Google considers HTTPS as a ranking factor. With that said, not everyone knows that you can actually get this for free with Cloudflare and in a couple of minutes. Find out how now: This will be an ultra quick guide on how to set up an SSL certificate on WordPress, with Cloudflare already operating on your site. Cute HTTPS Picture from vtualerts.com WordPress Plugins Needed for SSL: https://wordpress.org/plugins/cloudflare/ https://wordpress.org/plugins/cloudflare-flexible-ssl/ Here’s a quick run-through: First plugin allows you to change multiple Cloudflare…
  • 15 Questions to Ask Before Hiring an SEO Consultant

    Jacky Chou
    22 Apr 2015 | 7:52 am
    Before you even consider outsourcing your SEO, you should familiarize yourself with modern SEO practices. There are lots of great digital marketing firms out there who can work wonders, delivering and communicating proper KPI’s as well as providing your return on investment(ROI). With that said, there are literally thousands that will not hesitate to do the opposite, thus putting SEO in the grey area of digital marketing.   Here’s a handy dandy list of questions to keep in mind while looking for an SEO consultant: Do they review your needs first, or do they jump to an…
  • 5 Must-Haves in Your ‘About Us’ Page: Simple Content Marketing

    Jacky Chou
    7 Apr 2015 | 4:35 am
    Businesses and bloggers know that the About us page is one of the most popular pages – readers are always curious to see the face behind the screen. Nobody likes reading an ultra formal page written in third person. This is your chance to show off your sass or drop that terrible one-liner. When was the last time you went back and revised your About us/About me page? See this page as another search engine optimized post, you should be constantly going back and optimizing it. This is your chance to tell your story and sell yourself, a crucial content marketing opportunity. I highly…
  • Readability Score and SEO – Is Simpler Better?

    Jacky Chou
    30 Mar 2015 | 4:45 am
    There is a well known SEO fact that is related to your readability score – that by using short sentences you make your work accessible to everybody, and Google prefers this. You should always write for your audience. Your target audience are the people who will share your work. If you don’t write with them in mind you won’t earn any links to your content, and you won’t get precious shares and likes on social media. Your work just won’t rank. This is the foundation of content creation. Content marketing or creation and SEO are two very basic tenements of…
  • The Actionable Guide to SEO Without Backlinks

    Jacky Chou
    23 Mar 2015 | 4:22 am
    Ah building backlinks… Clients run away and employers fire you if you ever mention building links while doing SEO. If you’re like me and are looking to do SEO without backlinks(the white hat way), then these steps will increase your chance of ranking websites without link building. #1: Your Toolkit Disregard all the company sponsored tools, here are the free tools I use and recommend. Anything extra I see as a luxury, not a necessity: Google Webmaster Tools, Analytics, Keyword Planner and Trends Moz Toolbar WordPress SEO by Yoast (given that you’re using WordPress) #2:…
 
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    car•ma blog

  • Why CRM is Not Enough for Sales Success

    4 May 2015 | 1:29 pm
    Customer Relationship Management (CRM) is not only a well-established term in marketing and sales, it is a primary technology for any business.  Having been around for years now, CRM is used to house, track, and manage prospects and customers. But for the sales hand off and for real, significantly powerful nurturing and follow-up, using a stand-alone CRM is no longer enough for the selling process.
  • 4 Rules To Get The Mobile-Friendly Icon In Google Search

    1 May 2015 | 3:48 pm
    With more than 50% of web traffic coming from mobile devices—smartphones and tablets—the importance for a mobile-friendly website is greater than ever.  Google is focused on the user experience, and to increase this for mobile users/searchers, has implemented a “mobile-friendly” label icon to appear next to search results on mobile devices.  As you can see in the example image to the right, it is a gray Mobile-friendly label icon before the meta description. This is a guarantee and go-ahead from Google that the corresponding site is responsive or designed for the mobile…
  • 50+ Worthwhile A/B Email Split Testing Ideas You Can Use Today

    30 Apr 2015 | 4:53 pm
    I’ll admit it—I can geek out when I watch some emails outperform others. That moment where a well prepared message shows its worth to the recipients. Anytime this happens, it is a time to not just rejoice, but to understand why it performed well, and what was valuable. It is a constant conversation that I have with clients. And a majority of the time, there is a key tactic that really drives home the importance of the relevant messaging—the A/B test. As an email marketer you want to make sure you’re sending the most engaging and relevant emails possible. Why are some doing better than…
  • The Top 6 Email Marketing Tasks To Focus On Right Now

    25 Apr 2015 | 5:24 pm
    When you planned your 2015 strategy, what areas of email marketing were your primary focus? Depending on where you fall in the email marketing spectrum, there could be answers from starting a newsletter to list segmentation quality. Email marketing is far from reaching its peak as the capabilities and skills are ever expanding.  
  • How Facebook's Updated News Feed Algorithm Will Affect Your Reach

    22 Apr 2015 | 3:36 pm
    Facebook announced a new News Feed algorithm this week with three updates specifically focused on a better user experience. How do these updates accomplish this better experience? By now providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations. Understandably, there is always a ripple of panic by marketers when Facebook updates its algorithm. This quick overview will help you quickly understand the changes with the three News Feed algorithm updates and how this will affect your business page’s reach.
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    Visual Creatives, Inc.

  • Guy Kawasaki on Innovation

    Marla Saunders
    26 May 2015 | 8:32 am
    Happy Summer! During the summer at Visual Creatives, we lighten up our work days. We spend some time planning, looking for new ideas, brainstorming for clients and generally indulging in a little Blue Sky thinking. So to bring the spirit of our summer into yours, here is a video we watched this morning from Guy Kawasaki. Delivered as the keynote speech for TIANOW.org, this is one of the best presentations I have heard from him on the topic of innovation and anticipating where the curve of your industry is headed. True innovation usually occurs on the next curve, not the curve you are on.
  • Think Something New

    Marla Saunders
    19 May 2015 | 1:09 pm
    Think something new. Read something — anything — that takes your mind in a new direction. Need some ideas? Go check out this newsletter: Alex Madrigal’s Weekly Newsletter  Read a new book. This is one that is on my Kindle ready to go: The Four Lenses of Innovation http://www.amazon.com/The-Four-Lenses-Innovation-Creative/dp/1118740246 Don’t read a marketing book, read something else. Something totally out of the realm of what everyone else is thinking. Take a new class. Make something. Make something really awesome, like lasercut cupcake toppers or lamps that belong in Mario…
  • What Does it take to be a Great Agency Client?

    Marla Saunders
    14 May 2015 | 10:27 am
    There are many advantages of working with a marketing agency to move your inbound and outbound marketing forward, including getting access to a team of specialized professionals for less than the cost of one full time employee. A good marketing agency becomes an indispensable asset to you, driving marketing ROI and giving you extra eyes and ears helping your B2B company or organization steer clear of pitfalls. But a good agency/client relationship has various dimensions to it. Not only must your marketing agency be up to the tasks you are asking them to perform, but you as a client must hold…
  • Small Business Tips by Progressive

    Marla Saunders
    7 May 2015 | 12:27 pm
    Nearly every Visual Creatives client eventually makes a video. After all, video marketing gathers the most attention, showcases your brand and adds variety to humdrum content. When guiding clients through the process of ideating and scripting, we often propose something we call “parallel storytelling.” What is parallel storytelling? It is telling an unrelated story that actually speaks to your brand’s core values. So while a bank, for instance, might be focusing on a community relief project, the real story is that the bank is there, working in the community and is a caring institution.
  • What Should Be on a FAQ Page?

    Marla Saunders
    6 May 2015 | 9:44 am
    FAQ pages are the bread of the inbound marketing sandwich: necessary, but really the last thing you think about when building a tasty snack. Your website needs a FAQ page, and so the temptation is to quickly gather a few questions together, add some design and throw it on the website. True confession time: we’ve all done it. But FAQ pages can be a sales and lead generator when done correctly, and the best of them can inject personality and brand archetype into an otherwise dry utilitarian page. In addition, FAQ pages offer opportunities to boost your site’s SEO presence and — most…
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    Brandpoint.com

  • Measuring Up: How Content Marketing Grows Your Bottom Line

    Tom Carpenter
    29 May 2015 | 6:21 am
    By now, everybody`s heard of content marketing. In fact, in today`s digital world, it has become the new marketing. But just why is there so much buzz? It`s because content marketing efforts are measurable every step of the way. You can see the results in action and put numbers around them as awareness of your brand grows, consideration of your products or services expands, and conversions build in the forms of both leads and sales. Brandpoint`s new infographic, How Do You Measure Content Marketing, shows the complete conversion funnel in action and outlines techniques for putting content to…
  • 5 Stupendously Stupid Social Media Blunders

    Amanda Berglove
    28 May 2015 | 5:26 pm
      Another year, another slew of social media blunders that left us scratching our marketing heads. As 2014 quickly draws to a close, I decided to count down the top 5 biggest social media fails gracing our News Feeds during the past 365 days. Trust me, there was no shortage of mistakes this year within the social media landscape. 1. #myNYPD Goes Rogue The New York City Police Department attempted to showcase their police officers serving the community in positive ways. What resulted, however, was not what the NYPD expected:   The topic began to trend on Twitter and fill our feeds…
  • What Is a MAT Release?

    Laura Malm
    26 May 2015 | 10:34 am
      MAT release, matte release, syndicated content, advertorial – however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Even though MAT releases have a long history, for many people this communication tool is a new concept. Because it has evolved tremendously over the last several decades and offers impressive outreach potential, let’s take a step back. So what exactly is a mat release? A MAT release is typically a 500- to 700-word feature article geared to a consumer audience. MAT releases…
  • IRCE Insights: 3 Internet Retailing Trends for 2015

    Matt Hall
    22 May 2015 | 7:22 am
    As the annual Internet Retailing Conference and Exhibition (IRCE) approaches for 2015, I wanted to look at what is top-of-mind for online retailers from a content marketing perspective. One place to research this topic is the show’s E-Marketing track, which is a great window into what is being discussed and how these content tactics are helping bring customers through the digital door. What jumps out as the biggest trends this year are mobile, social and video. It’s probably no surprise that these topics are the hot button issues. What is interesting is this: So many internet retailers…
  • 4 Social Media Metrics You Can’t Afford to Ignore

    Brenda Evans
    21 May 2015 | 9:12 am
    If you’re not a numbers guru, the amount of data that comes along with a single social media account can feel bewildering. And that’s only one platform. Most companies juggle numerous platforms—and sometimes multiple accounts on each—with many using additional datasets from third-party monitors. To avoid getting lost in the numbers, identify which social media metrics are relevant to your particular goals. This data might include increasing brand awareness, growing engagement or driving more sales. The following four metrics provide a great place to start and should always be the…
 
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    Tell Your Story Inc. » Blog

  • Be More: Top 5 Themes from #BMA15

    Nicole Benzer
    29 May 2015 | 11:32 am
    “Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to […]
  • Top 10 Takeaways from Day 2 of #BMA15

    Ellen DePodesta
    28 May 2015 | 5:25 pm
    There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are […]
  • Top 10 Takeaways from Day 1 of #BMA15

    Amanda Pollard
    27 May 2015 | 5:22 pm
    The Tell Your Story team proudly joined more than 950 fellow b2b marketers for Day 1 of the world’s biggest and best b2b marketing event, BMA15. In addition to staffing the press room and managing press for the conference, our team soaked up a plethora of valuable ideas, insights and takeaways that we can apply […]
  • Top 10 Takeaways from BMA15 Chapter Leader Day

    George Rafeedie
    26 May 2015 | 1:56 pm
    No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog […]
  • B2B Marketers Can Learn a Thing or Two from the LMA

    Nicole Benzer
    24 Apr 2015 | 1:32 pm
    I recently had the opportunity to attend the Legal Marketing Association (LMA) Annual Conference on behalf of client One North Interactive, a digital marketing and technology agency that has historically worked with some of the world’s largest and most prominent law firms. Maybe it was due to the event backdrop, which was set on the […]
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    Ignite Visibility

  • 13 SEO Predictions for Future Planning

    John E Lincoln
    28 May 2015 | 9:32 am
    The SEO industry is constantly evolving. What is true today will not be true tomorrow. Google, Bing, Yahoo, etc, are all just companies looking to offer the best search results so that they can attract more searches and serve more ads. In this blog post, I make some key predictions into the future of SEO. The main reason, so that people are not completely caught off guard should these things happen. 13 SEO Predictions for Future Planning Everyone will need to go responsive Right now Google recommends responsive design. But they allow subdomains and vary http header for mobile SEO (they are…
  • Google Local Search Results Update Causes Huge Changes in Ranking

    John E Lincoln
    26 May 2015 | 5:46 pm
    Webmasters have noticed significant changes in local search results over the last several days. According to forums and reports, webmasters are seeing inaccuracies in local search results as the displayed current location when searching just isn‘t right. It’s speculated the issue is a result of a local search update that occurred shortly after the Google Maps Googlebomb. In addition, these fluctuations come after Google admitted they did an update to their core algorithm, in order to increase quality. Google Local Search Results UpdateCauses Huge Changes in Ranking Google Apologizes and…
  • The Big List of Google Penalties for SEO

    John E Lincoln
    26 May 2015 | 11:28 am
    Every business wants to achieve the highest possible listing on Google. But using questionable techniques to boost your rankings can often end up backfiring. Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it. To avoid spending time in the Google penalty box, steer clear of the following penalties. The Big List of Google Penalties for SEO The Big List of Google Penalties for SEO UNNATURAL LINKS TO YOUR SITE (IMPACTS LINKS) When Google detects unnatural links that have been artificially created by you or someone else…
  • How We Migrated to HTTPS and Didn’t Miss a Beat

    John E Lincoln
    20 May 2015 | 3:34 pm
    We know that Google now wants our site to be on HTTPS. Not only does it help your rankings, Google will also be showing a warning of some kind in Chrome 42 for non-secure sites. Outside of that, did you know that consumers actually look at websites to see if they are secure before entering their credit card? It is true, a pool of users do this and will not purchase from unsecure sites. About a month ago I told everyone they needed to switch to HTTPS. I made it clear it should be part of their late 2015 or early 2016 Internet marketing planning. Well, at Ignite Visibility we practice what we…
  • 5 of the Most Exciting New Developments in Pay Per Click

    John E Lincoln
    19 May 2015 | 10:59 am
    Successfully targeting internet users with pay-per-click ads typically means staying on top of – and in front of – how they interact with their devices. For PPC marketers, this means staying on top of new developments in ad management systems such as Google Adwords and Microsoft’s Bing Ads. The two entities control a combined 97% of PPC conversion and perpetually upgrade their functionalities to stay abreast of merchant and consumer trends. They capture these trends in the copious amounts of real-time data collected by daily measurements of search campaign efficacy, and respond with…
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    Digital Information World

  • Social Media: A Level Playing Field For Marketing

    28 May 2015 | 8:00 pm
    This is a guest contribution from Kristen Gramigna.Small companies are at a tremendous disadvantage for many forms of Internet marketing. Paid search marketing (pay per click, retargeting, etc.) often requires enormous budgets and a campaign scope of millions of keywords, far beyond the resources of a smaller enterprise. SEO is a similarly formidable challenge: beyond the large budgets and multifaceted campaigns, profitable results may take months or even years to achieve.Social media marketing, in sharp contrast, is an area where small businesses can compete. The barriers to entry are low,…
  • Let’s Get Social: The Simplified Guide To Social Media Marketing For Business - #infographic

    27 May 2015 | 8:00 pm
    So you have a business but not sure how to get it set up on the various social media platforms?Knowing where to share your business stories for maximum engagement is the key to making social media work for you! Here's an infographic breakdown of the 6 major social networking sites (Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest) to help you get posting and sharing today.
  • 6 Ways To Create SEO-Friendly Website For Small Businesses - #Infographic

    26 May 2015 | 8:00 pm
    Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results.Sound complicated? It's actually easier than it sounds! Here is a quick infographic guide for SMB marketers looking to drive leads and encourage qualified traffic to visit their websites.
  • The State Of Mobile Marketing 2015 - #infographic

    25 May 2015 | 8:00 pm
    Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they?This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users.A key takeaway:Mobile users are more active and instrumental than ever before. In many respects, they should be treated with greater precedence than desktop users. However, the content and experiences…
  • Email Marketing: 7 Tips To Write Killer Email Subject Lines - #infographic

    24 May 2015 | 8:00 pm
    Your Email’s subject line is the most important factor that decides if it will be opened or not. It is the first impression you have on your recipient. You don’t get a second chance to make a first impression.Here are 7 tips to craft killer subject lines for your emails.
 
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