Content Marketing

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  • Top 5 Unmistakable Tips For Newly Self-Published Authors

    Ron's Copy-e-Writing Blog
    Ron C
    8 Apr 2014 | 7:07 am
    The publishing business has certainly changed in the past decade or so and will continue to do so. The popularity of e-Readers and eBooks, as well as the ease with which they can be offered to the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How Cat Videos Are Killing Your Credibility

    Influential Marketing
    Rohit
    18 Mar 2014 | 8:48 am
    Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I like a cute kitten as much as the next guy. But there’s a problem with this feline frenzy. Cat videos are a backward looking cliche about the insignificance of the web whose time has come and gone – much like the once frequent quip about Twitter…
  • Why Native Advertising Won’t Survive, Regardless of FTC Involvement

    Content Marketing Institute
    Kirk Cheyfitz
    20 Apr 2014 | 3:00 am
    The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. The long, noisy debate over so-called native advertising has completely missed that native is a dead end for advertisers and publishers — a passing fad in the slow demise of traditional advertising.  The Federal Trade Commission (FTC) weighed in back in December 2013 with a day-long workshop to figure out how to regulate native ads on digital…
  • Facts Tell, Stories Sell – The Importance of Story Before Marketing

    Online Marketing Blog
    Lee Odden
    22 Apr 2014 | 7:31 am
    Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something more. Our recent discussion about turning this venture into a business surfaced many questions that a lot of new business owners face: What might be involved with hiring, manufacturing, logistics, taxes, incorporation and of course marketing. Melanie has a knack for…
  • The 14 Keys to Writing Advertorials That Sell

    Copyblogger
    Demian Farnworth
    21 Apr 2014 | 6:00 am
    Advertorials are native ads with a single purpose: getting specific action from the reader. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product. An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action. Advertorials come in all shapes and sizes. They could be lists or guides They could be videos or print articles They could be one page or six Regardless of the format or medium, however, most tell a…
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    Content Marketing Institute

  • Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

    Michele Linn
    24 Apr 2014 | 3:00 am
    Visual content marketing has grown tremendously in the last year or two, as brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book, with 25 remarkable, best-in-class examples.  So, how can your business capitalize on the latest trends in visual content marketing? Here’s our advice, based on some big brand examples that caught our eyes: Visual Content Marketing…
  • How to Prepare Your Brand for Business Storytelling Success

    Mike Murray
    23 Apr 2014 | 3:00 am
    Creating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place. What is business storytelling anyway? Definitions abound, but basically it boils down to brands sharing their messages in ways that engage audiences and drive them to take a desired action (like making a purchase, calling a sales person,…
  • Enterprise Content Marketing Research: Where Does Success Lie in 2014?

    Joe Pulizzi
    22 Apr 2014 | 3:00 am
    Over the last several months, there has been a lot of discussion among marketers and industry thought leaders around the challenges involved with integrating content marketing across the enterprise. At Content Marketing World Sydney, CMI’s lead strategist, Robert Rose, even presented a new Content Creation Management (CCM) model that you’ll hear a lot about from us over the upcoming months. The latest CMI research confirms that integration is indeed the most often cited challenge among business-to-business (B2B) enterprise marketers (i.e., at companies with 1,000+ employees).
  • What Medium Means for Content Marketing

    Mike Kaput
    21 Apr 2014 | 3:00 am
    Back in the day, you’d buy meat from a butcher, veggies from a grocer, and maybe swing by a dry goods store on your way home. Grocery shopping was a multi-stop affair. Now, you visit a local supermarket or a big-box retailer that has everything you need in one place. A similar change is taking place in how people consume content.  Before, we relied exclusively on a collection of blogs and websites to provide us with the content we wanted and needed. Brands then entered the game, but the model didn’t change much: They just produced their own content, instead of relying on…
  • Why Native Advertising Won’t Survive, Regardless of FTC Involvement

    Kirk Cheyfitz
    20 Apr 2014 | 3:00 am
    The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. The long, noisy debate over so-called native advertising has completely missed that native is a dead end for advertisers and publishers — a passing fad in the slow demise of traditional advertising.  The Federal Trade Commission (FTC) weighed in back in December 2013 with a day-long workshop to figure out how to regulate native ads on digital…
 
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    Online Marketing Blog

  • How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

    Lee Odden
    24 Apr 2014 | 4:02 am
    An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place. Now it’s time to think about how to integrate an “Optimize and Socialize” approach into the overall online marketing program. Two key considerations for implementing a scalable “Optimize and Socialize” content marketing approach involve where SEO and social media optimization fit within the content planning and publishing process and the skills of Social Media and SEO content creators. Here is a small business example that uses an Online Marketing Audit to start finding…
  • Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

    Lee Odden
    23 Apr 2014 | 7:44 am
    With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to do and what not to do. There’s nothing static about best practices on social networks and Twitter is no different. Of course some things stay the same. In 2009 a study was done of Twitter content and 40% was deemed “pointless babble“. I suspect many Twitter users would agree that a certain portion of today’s tweets fall in that same category. This got me…
  • Facts Tell, Stories Sell – The Importance of Story Before Marketing

    Lee Odden
    22 Apr 2014 | 7:31 am
    Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something more. Our recent discussion about turning this venture into a business surfaced many questions that a lot of new business owners face: What might be involved with hiring, manufacturing, logistics, taxes, incorporation and of course marketing. Melanie has a knack for…
  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
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    Copyblogger

  • Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

    Sean D'Souza
    24 Apr 2014 | 5:00 am
    Let’s say you’re at Alfredo’s. Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna. You sit down, chomp a mouthful, then another mouthful. The flavors explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in. It’s enough to make you choke, right? You were into the meal, but Alfredo says you have to get up from your table and continue your meal in the next room. Email newsletters can make you boiling mad like that too, you know … You open the newsletter,…
  • The Complete Flake’s Guide To Getting Things Done

    Sonia Simone
    23 Apr 2014 | 6:00 am
    So if you clicked through to read this post, I’m going to make a couple of educated guesses about you. Maybe you’re smart and motivated and passionate. With all kinds of cool things you’d like to get done. But somehow when it comes to doing them, you just . . . don’t. Maybe you’re great at ideas but lousy at execution. Talk a good game but don’t get the results you want. Spend a lot of time thinking about where you want to go, but not much time actually moving your ass down the road that would take you there. You, my friend, are a flake. Congratulations. We are a…
  • How to Win Friends and Influence People (While Sharing Social Content)

    Andrew Schrage
    22 Apr 2014 | 6:00 am
    More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worse seems to change very little over time. In the modern age of the Internet and social content sharing, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully market online content via social media…
  • The 14 Keys to Writing Advertorials That Sell

    Demian Farnworth
    21 Apr 2014 | 6:00 am
    Advertorials are native ads with a single purpose: getting specific action from the reader. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product. An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action. Advertorials come in all shapes and sizes. They could be lists or guides They could be videos or print articles They could be one page or six Regardless of the format or medium, however, most tell a…
  • Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance

    Demian Farnworth
    18 Apr 2014 | 6:00 am
    We see it all the time: questions from people like you who are looking for answers to specific challenges. Questions like: What are the best business models for a hyperlocal site? Do I have the right “Big Idea” for my business? How can I expect a certain content strategy to affect my SEO? Will my strong political or religious views interfere with my Google authorship business profile? Just how can I make the time to get all this content written, anyway? These are the long-tail questions that either we haven’t gotten an opportunity to address on the blog yet, or are so…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • 6 Easy Blog Posts You Can Write to Attract Readers

    Patsi Krakoff
    23 Apr 2014 | 3:35 am
    One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly. We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content. So now, let’s talk about some types of blog posts that your readers might like to see: Your take on a news story – Your readers would like to read your…
  • Success Secrets of a Writing Career: WOOT & WOOF

    Patsi Krakoff
    14 Apr 2014 | 6:42 am
    Some say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results. There is no secret ‘law of attraction’ for achieving a writing career. A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams. Dreams come easy for writers, too easy. Take any writing assignment, either for yourself, your own business, blog, or ebook, or one for a paying client. Chances are, you’ll spend as much time dreaming…
  • How to Make Yourself Blog When You Just Don’t Feel Like Blogging

    Patsi Krakoff
    8 Apr 2014 | 7:12 am
    Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers? Here’s how I went from barely awake blog procrastination to publishing this morning. You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business…
  • Better Blog Writing: Getting Hooked by Your Own Hook

    Patsi Krakoff
    4 Apr 2014 | 10:45 am
    It must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning tennis partners were waiting for me. Eureka! I cried as I found a cleverly compelling hook, saved my post as a draft and ran off to the tennis courts. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline…
  • Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

    Patsi Krakoff
    31 Mar 2014 | 4:23 am
    How can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it. Whatever the task, whether it’s calling up clients and prospects, writing a new blog post, or preparing taxes, a lot depends on your mindset. You can schedule a whole day, say a Sunday, to catch up with those…
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    Influential Marketing

  • The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

    Rohit
    1 Apr 2014 | 8:22 am
    The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good. Today we are in the age of instant startups, where launching an idea from a garage suddenly seems needlessly spacious. Yet with that ease of creation also comes the occasional silliness.  Or perhaps not so occasional. According to Bill Gates, as much as half of all Silicon Valley startups may be silly, and two thirds of…
  • 5 Marketing Lessons From The Alluring #FollowMe Project

    Rohit
    24 Mar 2014 | 8:25 am
    About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at how often he kept stopping to take photos. He captured that moment from his perspective, and it started a project where he spent the next two years capturing the same pose in dozens of pictures from around the world. Nearly every photo features Osmann holding his girlfriend’s hand, while she pulls him forward into the unknown. Along the way, Osmann’s Instagram account has…
  • How Cat Videos Are Killing Your Credibility

    Rohit
    18 Mar 2014 | 8:48 am
    Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I like a cute kitten as much as the next guy. But there’s a problem with this feline frenzy. Cat videos are a backward looking cliche about the insignificance of the web whose time has come and gone – much like the once frequent quip about Twitter…
  • And The Best Marketing Strategy At SXSW Is … Kindness

    Rohit
    10 Mar 2014 | 11:04 am
    As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed in medieval armour wearing a helmet with two foot horns. Standing beside them is a gentleman holding a yellow sign declaring his availability as a real estate agent for anyone considering moving to Austin. Nearby a strange medley provides a suitably odd musical score to this outdoor parade as a violinist…
  • The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

    Rohit
    23 Feb 2014 | 10:41 pm
    Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers ready to threaten any brand that dares mention anything about the Olympics or anything that resembles multiple concentric circles in proximity to one another without having purchased an expensive sponsorship package. Yes, it’s the…
 
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    Web Ink Now

  • Back online after TypePad DDoS attack… hopefully

    David Meerman Scott
    23 Apr 2014 | 1:45 am
    This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack. A non-techie definition of a DDoS attack is when a huge flood of Web traffic is sent to overwhelm a website or network. Sometimes the criminals who do this demand ransom to stop, which appears to have been the case with TypePad according to TechCrunch. A similar attack occurred recently taking down Basecamp. The post mortem about the Basecamp attack is interesting in its details on the attack. The attack started late…
  • Late to bed early to rise, work like hell and advertise

    David Meerman Scott
    17 Apr 2014 | 10:12 am
    My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific start. We were interviewed by Kai Ryssdal for a five minute segment on NPR Marketplace which aired on Monday; the Wall Street Journal featured the book with a half page in a Weekend Edition; we scored a coveted one sentence review in the New York Times Sunday Magazine “U.S. government goes ‘Mad Men’ on Apollo, gets it right”; and many other bloggers and media outlets have written about us…
  • Flash Boys and the power of story

    David Meerman Scott
    15 Apr 2014 | 11:06 am
    I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well. Flash Boys is a story…
  • Personal brand or corporate brand

    David Meerman Scott
    10 Apr 2014 | 10:53 am
    Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as a business called Freshspot Marketing and I named my blog Web Ink Now. Rather than using my name David Meerman Scott, I branded other things. These were errors because the names Freshspot Marketing and Web Ink Now didn’t mean much and have been confusing. Fortunately, the web is iterative and you make changes over time. New blog masthead Yesterday I rolled out a new blog masthead to focus on…
  • Airlines save a penny a passenger by squeezing out limes

    David Meerman Scott
    8 Apr 2014 | 10:07 am
    On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get the lime. But I may not. [UPDATE - American Airlines did serve me a lime today. Two wedges in fact.] It seems some airlines including Alaska Airlines and United Airlines are choosing not to include a lime with drinks because of a price increase. How much you ask? I calculate the lime wedge in my drink went from two cents to three cents. That added single penny means some airline bean counters…
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    Conversation Agent - Valeria Maltoni

  • Shifting from Guessing, to Stalking, to Asking, to Learning

    Valeria Maltoni
    21 Apr 2014 | 3:00 am
    “The power of social media (individual voices) and VRM (individuals being empowered, commercially or otherwise) will put us ahead in the next decade. It’s a bigger opportunity than search (SEM*).” [Darren Herman] Perhaps one of the least talked about and most valuable virtues of modern times is patience. For someone like me who can go from zero to Italian in no time, the last decade and half spent at the intersection of business and technology has been both super rewarding and incredibly frustrating. We are both making progress and inching our way forward. The title of this post…
  • What we Value, What we Make, What we Act on

    Valeria Maltoni
    20 Apr 2014 | 4:14 pm
    Making Sense: What we Value Perfect example of how putting our heads together is the way to go, and because the complexity of convergence points demands it. The Press isn't Getting Heartbleed. Dave Winer: Changing passwords is security theater. It doesn't fix anything if hackers have access to your passwords, they have access to the new ones too. The Internet has made geography irrelevant? Since when? Gapingvoid: History has always been primarily made along trade routes. Human conflict happens when trade routes get blocked, or at least, altered without mutual consent. Making Do: What we Make…
  • Weighing Whether to Build or Spread

    Valeria Maltoni
    17 Apr 2014 | 3:00 am
    One of the recurring themes in recent years of intense digital concentration has been that of where to create, consume, and comment on content. It seems like a fairly simple choice for many who have immersed in understanding the evolution of tools and options available. However, once we start factoring in the number of social networks and media platforms (potentially) available, the formula becomes more complex. For simplicity sake, say we have two main choices, each with multiple ramifications: (1.) Do we build our own -- URL, platform, body of work, and brand as a consequence -- this…
  • Are You an Extreme Learner?

    Valeria Maltoni
    16 Apr 2014 | 3:00 am
    While learning by example included my most recent thoughts on the topic, I have written about learning at this site extensively. From learning to learn, not a play on words, to one of my older posts and still very much current topic of learning from customers and then recognizing customer learning curve and making it easy for them to complete tasks online.   Learning on demand via John Seely Brown, getting in the learning zone vs. our comfort zone, to how marketers selective learning has become consumers selective hearing in an age of product and service abundance. The importance of…
  • Next Step: Do Better

    Valeria Maltoni
    15 Apr 2014 | 3:00 am
    Earlier today I listened to a podcast of a conversation between Tom Ford and Kinvara Balfour hosted by Apple in its Apple Store, Regent Street, London# [hat tip Om Malik]. It was a good example of the art of the interview thanks to the two ingredients necessary to make a good conversation: A subject that has done interesting things, and has an intriguing point of view -- Tom Ford meets both criteria in spades A set of questions that demonstrate the interviewer is interested in exploring some of those projects and has a certain point of view -- Kinvara Balfour is prepared and skilled on both…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Marketing Tactics so Contagious, Even a Professional Isn’t Immune

    Isla McKetta
    22 Apr 2014 | 7:00 am
    I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah Berger, I realized how susceptible we all are—even us marketers— to a well-crafted marketing campaign. I’ve written before about how to make a video go viral. This book takes us deeper into the phenomenon and looks at the broader picture of social epidemics. Berger has developed a model for explaining marketing…
  • The Marketing Stack, aka: Why Do You Keep Getting Fired?

    Ian Lurie
    21 Apr 2014 | 4:25 pm
    TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in your contract. We created the Marketing Stack to explain it. Click here to see it. Tactics should drive strategy, which should drive tactics. Now that you’ve sprained your frontal lobe, let me explain: A Story Older Than Money Recognize this graph? That’s the inevitable relationship cycle for 85% of all SEO, PPC, etc. marketing contracts: Honeymoon. Ho hum. Oblivion. Oblivion…
  • (not provided) for Advertisers™ Beta

    Michael Wiegand
    11 Apr 2014 | 12:00 pm
    If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Queries, Not Keywords Marin Software’s CMO Matt Ackley — on the heels of the report — quickly made the distinction between search query data and keyword data noting:…
  • Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

    Ian Lurie
    9 Apr 2014 | 9:51 am
    This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing Dungeons and Dragons from Ian Lurie The post Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons appeared first on Portent.
  • 3 Demographic Reports for Jedi Masters

    Timothy Gillman
    8 Apr 2014 | 7:00 am
    As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi career he’s also a bit of a creep. Watching after a kid for over a decade, walking around in a hooded robe and using the alias “Old Ben”? You have to admit that is a little creepy. But when all was said and done, Obi-Wan was incredibly helpful and never…
 
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    Marketing Interactions

  • Curiosity and Context: Keys to Engagement for B2B Buyers

    ArdathAlbee
    24 Apr 2014 | 9:43 am
    Many B2B marketers have jumped on the bandwagon about answering their buyers and customers' questions. There's a bit more strategy involved to do so in a way that drives momentum, but what I'm not seeing is marketers attempting to promote the curiosity that motivates their buyers to ask the questions they haven't thought of yet. Campaigns are dead. Even Forrester says so. Curiosity and Context are the fuel for engagement. And in B2B, you're going for the long-term - not the one-off. Consistency and longevity critical. The story must build across stages, pulling buyers…
  • Cut Through the Red Tape of Consensus for B2B Buying Decisions

    ArdathAlbee
    15 Apr 2014 | 10:53 am
    This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Mathew Sweezey wrote the post based on his research into the State of Demand Generation. Mathew presents three reasons for why this increase in the use of marketing automation foretells good things for the industry and his first one got me thinking. Reason #1: Lots of Red Tape Mathew makes the point that these enterprise companies are not light in the wallet, but that the process of getting through all of the red tape to get a deal done is exhausting. The fact that…
  • B2B Marketers Need a Fresh Perspective

    ArdathAlbee
    8 Apr 2014 | 10:24 am
    In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. I started to answer it and then decided the answer deserved its own post. Michael asked: I can't help wondering what you (and others) think about the "Why-why-why?" of the things you've written about? For example, take the issues you addressed in your last five articles. Why is it so easy for marketers to focus on: Products, rather than the customer as hero? (Product is Not the Hero of a B2B Company's Story) Shiny objects, rather than the thinking work…
  • Product is Not the Hero of a B2B Company's Story

    ArdathAlbee
    3 Apr 2014 | 9:29 am
    Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Well, I'll just rip the bandaid off and say it straight up - You Are Wrong. As a level set for this post: The hero of the story is the protagonist or main character. The protagonist has a goal; is impeded by the antagonist/villain in achieving the goal; seeks knowledge along the way from a mentor to vanquish the villain; and achieves victory to accomplish his goal successfully at the end. Does this description of the hero…
  • Shiny New Tech: Content Not Included. Proceed with Caution

    ArdathAlbee
    25 Mar 2014 | 4:29 pm
    I've written about shiny object syndrome (SOS) on this blog a number of times - just do a search and you'll see. Many others have also shone a light on the folly of SOS over the last few years. But it's not changing behavior. B2B Marketers have yet to take it to heart. Fournaise Group reported in January that Over 70% of Marketers (Still) Got It Wrong in 2013. What they mean by this is that 70% of marketers didn't deliver the performance with their marketing programs expected of them by executive management. There was not enough measurable contribution to sales, market…
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    The Toad Stool by Alan Wolk

  • Talking Head: Commenting On The Aereo Case On CBC National News

    23 Apr 2014 | 9:29 am
    I was interviewed by Aaron Saltzman from CBC (Canadian Broadcasting Corporation) about why today's U.S. Supreme Court decision about Aereo could affect TV viewing everywhere. (Piece is very well done. You can find me at 02:09. Watch below or on the official CBC site)
  • The Spotifyization of Television: Towards A Newer, Better Business Model

    1 Apr 2014 | 7:06 pm
    In the broad curve of technological change, the music industry has, for better and for worse, always been a few years ahead of the television industry. And while the very different business models between the two industries translates to very different disruption models, if you want to see where the future of television will net out, you need to look no further than Spotify. Spotify provides the answer to the question as to how we’re going to be watching TV: will everything be on demand, with viewers sifting through a huge catalog of shows to find something to watch that night. Or will…
  • Short Video Clips From Digital Hollywood Panel

    7 Mar 2014 | 1:06 pm
    I was on a panel this week at Digital Hollywood on 2nd Screen, and Sirpa Aggarwal from Arktan was kind enough to supply me with two nicely edited video clips.Also featured in the video are Rahul Aggarwal from Arktan, Marc Scarpa from Simplynew and Amaury Blondet from Discovery.
  • Monopoly Is Not Just A Board Game

    5 Mar 2014 | 10:35 am
    Late last year, I wrote about rumors I was hearing that GAFA (Google/Apple/Facebook/Amazon) had come to the conclusion that the only way they were going to be players in the TV industry was to control their own chunk of broadband access. The thought was, why would NBC sell them rights to content given that the deal would only serve to annoy Comcast or whichever MVPD owned the broadband connection to the end user’s TV. And the way they were going to get their piece of the broadband pie was by convincing Congress that the monopoly the MVPDs had over broadband access in the US was a grave…
  • Ellen's Selfie: Whose Win Is It?

    2 Mar 2014 | 8:41 pm
    So Ellen’s Twitter selfie (taken by Bradley Cooper) has broken all sorts of retweet records and the usual suspects are claiming a win for Samsung.But is it? To quote my friend Todd Walker (on Twitter) “the brand attached to that selfie is Twitter. Not one person's gonna remember what phone was used.”Bingo.The brands that will garner a win from this are (in order) Twitter, the Oscars, Ellen, Bradley Cooper. Meryl Streep, Brad Pitt, Julia Roberts, Angelina Jolie, Jennifer Lawrence, and then, maybe, Samsung.USA Today’s insta-headline reads Ellen, Brad, Julia, Meryl Snap Starriest-Ever…
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    Servant of Chaos

  • Making Friends and Influencing People

    Gavin Heaton
    17 Apr 2014 | 3:54 am
    Some light reading for your Easter weekend, this time courtesy of those clever folks at We Are Social Singapore. This easily digestible deck on social media debunks some of the many myths and provides “10 commendments” – things that you could do if you were so inclined. My favourite? “Be in it for the long term”. After all, after we get engaged, surely we expect a deeper commitment, right? We Are Social – Making Friends & Influencing People (2014) from We Are Social Singapore Send me adrift. via Compfight Tweet
  • The A-Z of Personal Branding

    Gavin Heaton
    14 Apr 2014 | 7:46 pm
    What do you do before a meeting? Do you Google the person you are meeting? Do you look up their profile on LinkedIn? Do you stalk them on Facebook? Do you go to the trouble of talking to people that you know in common? No doubt, a large part of this research will be done online. And while I often wonder if there really is such a thing as “personal branding”, it seems clear that our “digital footprint” has an impact on the people we meet, connect to or pass on our digital travels. And given this is the case, there are some basic things that are worth doing. I call it the “4 BEs”…
  • LinkedIn Publishing – Where the Personal and Professional Brand Meets

    Gavin Heaton
    6 Apr 2014 | 1:32 am
    When LinkedIn started publishing content via its LinkedIn Influencers program, it moved the social network for business professionals in a completely different direction. For many business leaders, this was a great, simple and powerful way to share business philosophy and insight. It was blogging without needing to have or create a blog. And because each item was automatically shared with your LinkedIn connections, there was no extra work required to distribute your writing. But there was a problem. It was a closed system, and only a select group were granted access. Taking a leaf out of the…
  • Take the Australian Social Business Survey 2014

    Gavin Heaton
    1 Apr 2014 | 3:39 am
    To call out the term “social business” seems almost anachronistic in 2014. After all, aren’t we all now working in “social businesses”? Haven’t we all been part of the digital transformation sweeping every business? Well, yes and no. When I ran my first social business survey back in 2011, I was interested to gather some data on Australian-based businesses. After all, there was plenty of information available about the US – but anecdotal evidence suggested that we were behind that curve. Way behind. And again, in 2012, the survey revealed that there was a gap – not only…
  • ADMA Experts – 56 Trends Shaping Australian Marketing

    Gavin Heaton
    19 Mar 2014 | 5:10 am
    Each couple of months, Association of Data-driven Marketing and Advertising (ADMA) convenes their expert groups on a wide range of topics. Drawn from across the marketing landscape, these groups hash out important, practical topics and challenges that impact their daily work. There are groups that focus on multi-channel, and acquisition and lead generation through email, B2B, search and social media to data and analytics – and everything else between. Having been a participant for the last two years, it can be a fascinating process to go through. It’s a chance to share your own business…
 
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    www.vanksen.com

  • Storefront, the Airbnb for pop-up stores

    ameliabrooks
    16 Apr 2014 | 9:44 am
    Storefront, a California based startup, has set up a digital platform where upon brands can connect with retail space owners for short term rentals. This site wishes to create exchanges between brands and retail space owners in order to develop pop-up stores around the world. This initiative equally allows small brands and entrepreneurs to become known in physical locations at a lower cost. Also, property owners can rent out retail space temporarily for a short time: from the entire store to a dedicated space in a boutique; the options are endless. Following the success of Airbnb for renting…
  • Tinder used to raise awareness against smoking

    ameliabrooks
    16 Apr 2014 | 9:41 am
    ASH Organization, an American anti-smoking association, uses Tinder for its awareness campaign. All studies show that the majority of smokers start smoking at a young age, with an average first cigarette age between 11 and 12, just when college starts. Most awareness campaigns target pre-teens and young people. But it is equally important to address prevention amongst young adults in particular, as Tobacco Companies’ advertising campaigns specifically target this age group. It is therefore on Tinder, that touches these two targeted groups: adolescents and young adults, that the association…
  • The 20 most popular brands on Twitter

    ameliabrooks
    10 Apr 2014 | 9:28 am
    The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Instagram (@instagram, 31,749,156) 3. Twitter (@twitter, 29,729,815) 4. CNN Breaking News (@cnnbrk, 16,194,447) 5. Twitter en español (@twitter_es, 13,805,109) 6. Facebook (@Facebook, 13,621,306) 7. CNN (@cnn, 12,423,369) 8. The New York Times (@nytimes, 11,482,078) 9. FC Barcelona (@FCBarcelona, 11,387,118) 10. UberSocial (@UberSoc,…
  • A running game made real with Google Glass and Nike+

    ameliabrooks
    10 Apr 2014 | 9:24 am
    In Germany, students from Miami Ad School Europe have created a new type of experience for runners. “Nike+ Game Vision” is an increased reality game using Google Glass and Nike+. This innovative game concept presents a fun sporty obstacle course and gives an idea of what the world of sport could become when linked with technology.   Nike+ Game Vision – Future Running with Google Glass from Hannah Liffler on Vimeo.
  • Cloak, the app that prevents you from running into your ex!

    ameliabrooks
    10 Apr 2014 | 9:20 am
    This new app, put under the spotlight thanks to Time,  uses geolocation technology from different social networks to pinpoint your contacts (thanks to their posts) on a map, therefore giving you the opportunity to avoid them. If the people whom you wish to avoid post regularly on social networks, this app could potentially be incredibly useful. This is not the first “anti-people” application that the creator has developed, he also invented Unbaby.me; a tool which automatically deletes all baby photos from  your Facebook feed. A Chrome version is now available to avoid any…
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    Web Strategy by Jeremiah

  • Airbnb Blooms an Entire Ecosystem of Startups

    jeremiah_owyang
    21 Apr 2014 | 4:51 am
    Airbnb valued at $10b –without owning a single bed, room, or building Airbnb, worth over $10 billion after only six short years, is one of the fastest growing hospitality brands in the world – yet they don’t own a single hotel room. This two-sided marketplace of guests and hosts, has built an entire economy out of idle rooms and homes, tapping into social trends of going more local, global recession, and enabling technology like mobile, social and cloud services. An ecosystem of startups emerges in orbit Like Apple’s iTunes, Facebook’s app platform, and…
  • How I’m experimenting with Life-as-a-Service

    jeremiah_owyang
    17 Apr 2014 | 5:32 pm
    Is life-as-a-service efficient or lazy? I say yes. Life delivered, or rented, on-demand. What does “life as a service” mean? It means one’s lifestyle needs are obtained on-demand, or as a subscription service, rather than having to purchase or acquire them through traditional commerce models. To best understand the collaborative economy market, I’m trying to live it within my own personal life as well as my business life. This means that I can rent or borrow goods rather than own them. It also means the things that I want can be delivered to me without me having to visit…
  • A Taxonomy Of The Collaborative Economy –And What Brands Are Doing About It.

    jeremiah_owyang
    14 Apr 2014 | 1:21 pm
    Confused about how crowdfunding, maker movement and sharing fit into the larger Collaborative Economy? This diagram brings all of these trends together into one so you can see how the crowd is getting what they need from each other – rather than buying from traditional corporations. Find out why more than 40,000 people have viewed the full report “Sharing is the new buying” for the complete study. Above Graphic: This image distills this large movement of over 9000 startups into a single diagram by five families, eleven classes, and a sample of district startups. Working closely…
  • Collaborative Economy Adoption is Going to Double

    jeremiah_owyang
    8 Apr 2014 | 11:59 am
    Respondents in the largest study in the new peer-to-peer economy reported that they plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models. Above Graphic: Dark colored bars indicate adoption in last 12 months, light colored bars indicate adoption in next 12 months; this nascent market is quickly growing. Read the full report which surveyed over 90,000 people: Sharing is the New Buying This post is a section of a March 2013 report on the collaborative economy, in which I partnered with Vision…
  • The White House Embraces the Maker Movement

    jeremiah_owyang
    6 Apr 2014 | 4:46 pm
    Large companies seek signals from market leaders on future trends –so they can align their plans in the right direction. One clear signal that rings loud and clear is the United States White House’s commitment to innovation in the Maker Movement. The Maker Movement, which we consider part of the larger Collaborative Economy, empowers people to build their own goods in their community and offering it to others in a global marketplace. They use simple wood working tools, create new types of food, or tap advanced technologies like 3D printing. Crowd Companies was honored to host the…
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • How big is your shortcut budget?

    Seth Godin
    24 Apr 2014 | 2:16 am
    All of us are willing to spend a little time and a little money looking for a shortcut now and then. A quicker, more effective way to lose weight, make friends, earn money and get clean, fresh breath. Sometimes, one of those shortcuts pays off and it reinforces our belief that there might just be a better way. It seems, though, that those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.        
  • The generosity boomerang

    Seth Godin
    23 Apr 2014 | 2:40 am
    Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.        
  • Does corporate trust have to be an oxymoron?

    Seth Godin
    22 Apr 2014 | 2:20 am
    Brands are based on trust. Corporations extract enormous value from the relationships they have with suppliers, employees, partners and customers. Yes, it's possible to trust a corporation, we do it all the time. But it's not free. The two key choices a brand makes to be trusted in the long run: 1. You will postpone profit-taking. There are always shortcuts available to you, always ways to make money sooner rather than later, plenty of chances to do a little less or charge a little more. 2. You will do things that are difficult. We know it’s not easy or convenient for you to keep every…
  • Trapped by linkbait

    Seth Godin
    21 Apr 2014 | 2:00 am
    After reading a magazine article by a freelancer, I clicked over to his blog. It was part of a bigger media site, and it contained more than a hundred articles. Every single one of them was formulaic. The standard linkbait headline: ([Integer between 5 and 10] WAYS to [action verb like avoid or stumble or demolish] [juicy adjective like stupid or embarrassing or proven] [noun]. Every article was edited to exactly the length thought to maximize page views and every single article was boring. Sometimes he got to end his headlines with a question mark, but that was the extent of the humanity…
  • "How do I get rid of the fear?"

    Seth Godin
    20 Apr 2014 | 2:28 am
    Alas, this is the wrong question. The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question is, "How do I dance with the fear?" Fear is not the enemy. Paralysis is the enemy.        
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    Greg Verdino's Marketing Blog

  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Digital Future of Healthcare

    Greg Verdino
    31 Mar 2014 | 6:29 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 15 Views of the Digital Future

    Greg Verdino
    12 Mar 2014 | 2:40 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 6 LinkedIn B2B Company Pages That Rock

    Bernie Borges
    20 Apr 2014 | 5:31 pm
    The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective. Strong Employee Representation When someone visits your LinkedIn Company Page, it’s an open door into your employees. The chances that your potential customers are reviewing your employee’s credentials on your Company Page are very…
  • 3 Ways to Leverage Gamification in B2B

    Bernie Borges
    8 Apr 2014 | 5:26 pm
    Using Gamification to Motivate Behavior The online gaming industry is a $24B global industry. The reasons that consumers are attracted to online games have been creeping their way into the enterprise. Rather than motivated by fun, C-suites are motivated by productivity gains attributable to the mechanics of gaming. Let’s look at three ways a B2B enterprise can use gamification productively. Let’s start with a credible definition of enterprise gamification: “Gamification describes a series of design principles, processes and systems used to influence, engage and motivate…
  • Inbound Marketing…Rad or Fad

    Bernie Borges
    30 Mar 2014 | 5:47 pm
    Inbound Marketing Versus Modern Marketing Is modern advertising that tells a story inbound marketing? Is speaking at a tradeshow inbound marketing? They both bring prospective buyers inbound to your doorstep. I argue that we’re asking the wrong question. It’s not whether or not these marketing activities meet the definition of inbound marketing. Rather, it’s about modern marketing. So, let’s examine what it means to be a modern marketer. The Modern Marketer The modern marketer understands that the buyer has changed dramatically in recent years. The modern buyer is very digitally…
  • 15 Ways to Become a LinkedIn Power User

    Bernie Borges
    16 Mar 2014 | 6:49 pm
    LinkedIn Empowers Employees to Power Branding LinkedIn has evolved from an online resume to a content platform used by more than 270 million people. LinkedIn is the undisputed choice for social networking among business professionals contributing to blurred lines between the employee and the corporate brand. In my podcast interview with Jason Miller, Senior Content Marketing Manager at LinkedIn and author of The Sophisticated Marketer’s Guide to LinkedIn we discuss these and other ways for individuals and brands to power up with LinkedIn. Optimize Your Profile What makes LinkedIn so…
  • LinkedIn Opens Professional Publishing Platform to All Users

    Bernie Borges
    2 Mar 2014 | 6:24 pm
    The Next B2B Content Marketing Frontier On February 19th, LinkedIn announced expansion of their popular professional publishing platform currently made up of 500 industry influencers including business luminaries such as Bill Gates, Richard Branson, Jack Welch, Martha Stewart, and others. This expansion opens up the opportunity initially to a group of 25,000 LinkedIn users, and later in 2014 all users will be allowed to publish articles on LinkedIn. The Professional Publishing Platform has been a section of LinkedIn with dramatic class division. Only 500 people have been invited to publish…
 
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    MattDickman.com : Marketing, Media and Social Technology

  • A better way to infographic

    Matt Dickman
    15 Apr 2014 | 8:22 am
    Great work from the Mizuno team to launch a piece of research and related infographic to find out what would happen "if everybody ran". In this era of data overload, I like the approach they took, the findings are interesting and the infographic below is great. However, check out the website to get the full experience. Much more engaging, show product benefit and spokesperson all while adding value. If you liked this post, you can subscribe to the RSS feed or sign up to get updates FREE by email.
  • South by Southwest 2014 - Looking Back, Moving Ahead

    Matt Dickman
    8 Apr 2014 | 4:35 am
    South by Southwest (SXSW) is almost a month in the rearview mirror at this point, but for me it takes about as long to allow everything that I saw to sink in. So I wanted to recap some of my key takeaways about the industry and the event itself. I have a somewhat different view of SXSW than many of my colleagues and peers in the industry, having attended the event in the years pre-Twitter. If you’re not familiar with SXSW, it started in 1994 in Austin, Texas as a music festival, adding a film and interactive festival along the way. Attendance for the interactive festival was estimated to…
  • Micro is the new small. Progress, one micro step at a time.

    Matt Dickman
    1 Nov 2010 | 3:11 pm
    A couple of weeks ago I attended Jeff Pulver's #140 Conference in Detroit. I have to say that it was one of the more inspired gatherings of people that I've been to in some time. The more conferences I attend the more I find that any conference with the words "social media" in the title are total crap. Same people, same thinking, no progress. I'm trying to diversify and find the other people who are doing the work. The #140 Conference brought together storytellers who talked about how they are affecting change in the city of Detroit and the world. Two of the top presenters had something in…
  • Enough is enough, the blog comeback and a new publishing venture

    Matt Dickman
    22 Oct 2010 | 8:16 am
    Ah, how things (kinda) change when you step away for a while to assess the environment. This blog has sat on the sideline for the past year and a half as my work has taken priority. It is very hard to talk about it and do it at the same time. In that year, I have backed off of Twitter, let my feed reader implode and focused on doing the work that a lot of people only dream of doing for some of the largest companies around. I've also spent time around people who are rocking out in the social/digital space on the corporate side and have built an amazing team at FH in Dallas that is…
  • Technology redefines categories and experience

    Matt Dickman
    14 Apr 2010 | 12:30 pm
    I was not waiting on line at 5am for the iPad like some other people around the US. It's a device without a niche for me right now. Think what you will of it, however, the technology behind the iPad and similar devices is helping to redefine categories that have had relatively little innovation in centuries. Take the book industry. Now, I love my Kindle and it's innovative enough, but it uses the same paradigm as a print book. It works for what I need (quick consumption and ease of travel), but it is limited. The experience of the Kindle is okay. It could be smoother and reminds me of what…
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    MarketingProfs Daily

  • To Win the Battle for Differentiation, CMOs Must Focus on Personal Value

    24 Apr 2014 | 7:00 am
    Research shows that emotional and personal values matter more to buyers than rational values. So, when marketers discuss the value of their products and services, they should also address the personal value they create. Read the full article at MarketingProfs
  • Make Hidden Persuaders Work for You: Aroma, Music, Color, Font

    24 Apr 2014 | 7:00 am
    Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work--and how you can make them work for you. Read the full article at MarketingProfs
  • Localize Marketing Campaigns to Get ROI on Global Events

    24 Apr 2014 | 7:00 am
    Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by a multinational audience. Read the full article at MarketingProfs
  • Do Americans Trust Advertisements?

    24 Apr 2014 | 6:00 am
    Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov. Read the full article at MarketingProfs
  • Social Pros All-Stars: Jay Baer Talks to Marketing Smarts [Podcast]

    23 Apr 2014 | 7:00 am
    Jay Baer of Convince and Convert, author of Youtility and co-host of the Social Pros Podcast, talks about some interesting trends he and his team discovered when they interviewed 27 "Social Pros All-Stars." Read the full article at MarketingProfs
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    Occam's Razor by Avinash Kaushik

  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

    Avinash Kaushik
    25 Feb 2014 | 2:11 am
    There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The…
  • YouTube Marketing And Analytics: A Primer For Magnificent Success

    Avinash Kaushik
    3 Feb 2014 | 2:27 am
    YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single…
  • Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

    Avinash Kaushik
    7 Jan 2014 | 2:44 am
    Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior…
 
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    SEO Copywriting

  • You inherited crap legacy content. Now what?

    Heather Lloyd-Martin
    24 Apr 2014 | 6:30 am
    Does your company’s site content make you cry? Good news: You were just hired as the content manager for a well-established site. Bad news: The content is horrible, it hasn’t been optimized for SEO and every page makes you want to cry. This scenario is extremely common. Maybe it’s because the company has had various people overseeing the site’s content. Or, no-one “owned” the content before – so there’s no strategy, no cohesion and everything is a big, fat mess. If this sounds like your company, take a deep breath and relax. The key is to tackle…
  • SEO and content writing tips: Week ending April 22, 2014

    Tracy Mallette
    23 Apr 2014 | 3:00 am
    Just like this squirrel steals bird seed, you can steal your competitors’ links! This week, check out the SEO audit information under our “SEO for beginners” section, so you know how to check your site for proper optimization techniques, what needs to be implemented or changed, and how it’s done. For the advanced SEO crowd, you’ll find new Schema.org actions, a deeper dive into Google+ SEO and how to steal competitor links! Hop to it, crew, and get crankin’ on that SEO and writing goodness! Search engine news Dave Neal writes Will Google Reward Secure Websites With Better…
  • Experts share top tips for freelance writing success

    Tracy Mallette
    22 Apr 2014 | 3:00 am
    Are you starting a new freelance writing business or trying to get ahead with your current one? We’ve rounded up some experts to answer: What’s your top tip for running a successful freelance writing business? Enjoy and happy freelancing! Demian Farnworth, The CopyBot: Avoid isolation. Arrange to get out of the house two or three times a week to work. Do lunch at least once a week. Video skype or Hangout at least with one person a day. Miranda Miller: Networking and professional development are incredibly important, especially when you’re working alone and often…
  • Another year older: Give your content a birthday

    Amy C. Teeple
    21 Apr 2014 | 3:00 am
    It is official: I’m now two 21-year-olds! (That sounds so much better than 42.) This past year has definitely brought many changes in my life. (Check out my Not another thankful post to see what I mean.) It is safe to say that I am not in the same place in my life that I was a year ago. Although things may not have changed as radically for you as they have for me – I bet you have experienced some change during the last twelve months. You may wonder, “So what?” Well, if you have changed, don’t you think other things have changed? Has your content marketing kept up?
  • The lazy person’s guide to writing great copy – fast!

    Heather Lloyd-Martin
    17 Apr 2014 | 6:00 am
    I love me my catnaps! Would you rather be hiking a wooded trail rather than writing your latest blog post? Or taking a quick catnap on the couch? Or catching up with friends? You can. You just need to learn how to write content the lazy way. “Lazy” doesn’t mean that you write poor-quality content. Or you don’t write at all. It means training your writing brain to write top-notch content, faster. Writing more efficiently has some pretty cool benefits. If you freelance, this means more money in your pocket. If you work in-house, this means you can tackle more projects…
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    Convince and Convert: Social Media Strategy and Content Marketing Strategy

  • 8 Stops on the Path to a Better Blog

    Zontee Hou and Megan Gilbert
    24 Apr 2014 | 9:00 am
    You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services?In last month’s Blog Rescue column, we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of…
  • Social Media Highlights From The Boston Marathon

    Jessica Gioglio
    24 Apr 2014 | 3:00 am
    With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.The Boston Athletic Association, or BAA, hosts a number of races and events throughout the year, including the Boston Marathon. Leading into the event and on April 21st, the BAA used Facebook and Twitter for official…
  • Everything You Need to Know About Nurturing Influencer Relations

    Kristen Matthews
    23 Apr 2014 | 3:00 am
    Image via StuffParentsNeed.comYesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. If you missed it, check it out here and then come back to this post and join me discuss the value in nurturing the relationships with all of the people in your brand’s network. (Yes, to me they are ALL influencers.)To emphasize the value in personal communication with people your brand works with, I talked to Tiffany Merritt author of blog Stuff Parents Need. Tiffany is one of the bloggers who attended the…
  • 3 Things Marketers Can Learn From Teenagers

    Carrie Morgan
    22 Apr 2014 | 9:00 am
    Image via BigStockPhoto.comI came across an Inc. article by Abigail Tracy recently with a brilliant Seth Godin quote in it.When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. People care about themselves.Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.It’s about them, it’s not about the brand.“I love that. It’s completely, utterly the truth in one perfect little sound bite.I’m a single parent of two teens, and this…
  • An Innovative Approach to Outreach Marketing from a Quirky Brand

    Kristen Matthews
    22 Apr 2014 | 3:00 am
    An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.This brand has built a business on selling luggage that airline passengers never claimed. From formal wear to iPods, the store is huge and even equipped with a café.This place is a museum of unclaimed artifacts like bagpipes, Dutch wooden shoes, and African tribal artifacts (how do people just leave that at the airport, by the way!?) Unclaimed Baggage…
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    PR 20/20 Blog

  • Check Your Pulse on LinkedIn’s Publishing Platform

    23 Apr 2014 | 10:15 am
    How many views does your average blog post see? Is it in the hundreds? Thousands? Tens of thousands? No? Well posts on LinkedIn’s influencer network receive an average of 30,000 each.  That’s according to Jeff Weiner (@jeffweiner), LinkedIn’s CEO, as he talks about the company’s vision for the next decade (worth the time if you haven’t seen it yet). Now that LinkedIn is rolling out its publishing platform to all its members, marketers have another channel to consider. One with potential. The company aims to keep noise controlled, and deliver the best…
  • 3 Ways to Spice Up B2B Content—With Examples

    22 Apr 2014 | 5:50 am
    Big Ass Fans. It’s a real company that sells fans. Really large industrial fans.  There’s not much that’s less interesting than industrial fans. And yet chances are, you’re still reading. Why?  Because what Big Ass Fans sells—and how boring it may be—doesn’t matter. What matters is how they tell their story. What matters is how they grab your attention, and keep it. Just because you’re a B2B organization (or market for one) doesn’t mean you have to be boring. In fact, because B2B is stereotypically dull and uninteresting, the…
  • 4 Crisis Communication Lessons from Heartbleed

    16 Apr 2014 | 7:30 am
    If you have online accounts, you’ve likely received an onslaught of communications about Heartbleed, a serious vulnerability in the popular OpenSSL cryptographic software library. The bug, which allows for the stealing of information normally protected by SSL/TLS encryption, was brought to light when almost simultaneously discovered by security firm Codenomicon (@CodenomiconLTD) and Google researcher Neel Mehta (@neelmehta). (For more on Heartbleed, see the Codenomicon-created educational site and this CNET FAQ.) But Heartbleed also offers important crisis communication lessons to…
  • 6 Ways to Ruin Your Next Media Pitch

    14 Apr 2014 | 5:45 am
    Whether it’s hearing someone crack their knuckles, or watching them chew with their mouth open—everyone has at least one pet peeve. What if you found out that the way you do your job is actually the source of someone else’s frustration? Nobody’s perfect, but there are things that many marketers and PR professionals do that annoy journalists. To break the cycle and help strengthen your relationships with the media, we spoke with a few media contacts to gather their biggest pitching pet peeves.  Top Pet Peeves to Avoid When Pitching Media  Don’t call on…
  • How To Power Content Marketing Productivity & Creativity

    8 Apr 2014 | 6:00 am
    The intrinsically motivated don't settle for average. Characterized by Type A personalities, there is always room for edits and improvements. We look to dazzle and fascinate when we write. But, the reality: most marketers are too busy and strapped for time.  Forces outside our control, and beyond our capacity, often lead to stress-induced, inefficient writing. The 2014 CMI Benchmark Report (B2C) found “lack of time” to be marketers’ biggest challenge this year (57%), followed closely by “producing the kind of content that engages” (51%). “Producing…
 
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    Social Media Explorer

  • Stop trying to be human – Try being useful.

    Tracey Parsons
    23 Apr 2014 | 3:00 am
    Once upon a time businesses were businesses and people were people. Then one day someone (probably at an agency, possibly a real-life Don Draper) convinced a business to be more like people. And businesses made attempts to be more like people. The actual people didn’t buy it and then the big bad Facebook changed their reach algorithm and no one lived happily ever after. The end. Or is it? Jason Falls’ post from last week really got me thinking. People can gain a BIG social following because, duh, they are people. People are unique with personalities, strengths, weaknesses, humor,…
  • The Easiest Way To Win With Social Media

    Jason Falls
    21 Apr 2014 | 3:00 am
    Its Twitter stream is a never-ending flow of promotional links. Its Facebook page is much of the same. In fact, many of its social posts are mixed languages as well, potentially confusing or turning off part of its audience. It’s LinkedIn presence is nothing to write home about. If it has a blog, it’s impossible to find. This doesn’t sound like a successful social company, does it? But it might be the hottest thing in social yet. Here’s why: Almost, if not every mention of it online is a glowing review. People go out of their way to brag about the company. The word-of-mouth metrics on…
  • Pin to Win

    Maddie Russell
    19 Apr 2014 | 3:00 am
    We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there. There are lots of fantastic platforms which can be perfect for subtle (and free) self-promotion online if you use…
  • Manage Expectations or They’ll Manage You

    Jason Spooner
    18 Apr 2014 | 3:00 am
    What if I randomly handed you $1,000? Pretty sweet huh! What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000? That $1,000 doesn’t feel as sweet anymore. Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand. Feels amazing, right? Witness the power of expectations. In all three scenarios, the end result is the same. You’re  getting handed a grand, just for being you. Yet, the experience of that handout,…
  • Scenes from the On-Demand Generation

    Tracey Parsons
    17 Apr 2014 | 3:00 am
    The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange: Son: “I cannot wait to be home again” Me: “Why? What did you miss more, the winter or your chores?”…
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    9 INCH MARKETING

  • Golden Goldfish Excerpt – Retention vs Acquisition

    Stan Phelps
    22 Apr 2014 | 5:32 am
    The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 2 RETENTION VS. ACQUISITION “The search for meaningful differentiation is central to the marketing effort. If marketing is about anything, it is about achieving customer getting distinction by […]
  • Golden Goldfish Book Excerpt – Pareto and a Pea

    Stan Phelps
    20 Apr 2014 | 1:03 pm
    The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 1 THE GOLDFISH AND THE PEA “The law of the vital few and the trivial many.”  – Joseph Juran The setting is Paris 1848. A boy is born […]
  • April Fools Day edition of the EXTRA EXTRA newsletter

    Stan Phelps
    2 Apr 2014 | 12:38 pm
    APRIL FOOLS DAY EDITION Greetings on the first Tuesday of April. It’s April Fools Day everyone. What’s the origin of this Day of Pranks? It’s unclear according to the Museum of Hoaxes, but its generally accepted that… the celebration is most likely a rite of spring it was well […]
  • Lie Back and Think of England, But Do It For Denmark

    Stan Phelps
    29 Mar 2014 | 4:40 am
    Sex Sells…Vacations Spies Rejser has caused a stir. The Danish travel agency has touched upon a major issue. Similar to many western nations, Denmark has a seriously low birth rate. With only 10 births per year / per 1,000 residents, something needs to be done. They believe a […]
  • Southwest Airlines does a creative little extra for a passenger

    Stan Phelps
    23 Mar 2014 | 12:25 pm
    My good friend Keith Green of Synergy sent me a creative example this week. He was flying Southwest Airlines from Liberty in Newark to Midway in Chicago. Here’s what happened in Keith’s words, “The flight attendant came on near the end of flight, called out passenger out […]
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    Rex Hammock's RexBlog.com

  • Review: The Nickel Creek reunion tour proves that absence does, indeed, make the heart grow fonder

    Rex Hammock
    23 Apr 2014 | 5:09 am
    More photos on my Flickr account. For the past 12 years, posts about music on this blog have been rare. And on those rare occasions, those posts have been almost 100% about the members of Nickel Creek. (The reason for why “just them” is buried in those posts, somewhere.) This post is the next in that rare tradition. My wife and I attended the group’s “reunion” concert last Friday at Nashville’s Ryman Auditorium. As I predicted last week, Friday night’s performance “was awesome” and did everything you’d hope such a…
  • Why Should the Fire Die?

    Rex Hammock
    18 Apr 2014 | 11:33 am
    Six years ago at the Ryman, I shot this grainy video of Nickel Creek‘s last song of their last stop of their farewell (“for now”) concert tour. (Here’s my blog post from 2007.) Their first stop of their current “reunion” tour (fulfilling the “for now” foreshadow) will also be at the Ryman. Tonight. I’ll be there. Here’s a preview of my review: “They were great.”
  • Hey, General Mills Lawyers: Better Eat Your Wheaties

    Rex Hammock
    17 Apr 2014 | 11:43 am
    While I typically support efforts to add sanity to our overly-litigious culture that seems to encourage anyone to sue anybody for anything, I don’t think the lawyers at General Mills thought through the type of social media firestorm they would ignite by adding language to the company’s website alerting customers they can’t take legal action against the company if they’ve done things like download a coupon, enter a contest or, if read literally, liked on Facebook one of the company’s products, say, Cheerios or Wheaties or Macaroni Grill or Fruit Loops. There…
  • Sunday Afternoon Bike Ride in Nashville (photos, video)

    Rex Hammock
    7 Apr 2014 | 2:09 pm
    With my bicycling friend, John Darwin, who also enjoys riding his bike in-town, I often head out on a Sunday afternoon looking for things I’ve never seen in Nashville. These days, that likely means a new real estate development or some area of town I’ve heard about, but have never seen. As the NCAA Women’s Basketball Final Four is in Nashville now (the championship game is Tuesday night, April 8), we decided to include a ride by the area of downtown where events are being staged. While that was out of the usual, the other things I ran across made me feel like I was…
  • Amazon Dash: Reinventing the Cuecat, 2014

    Rex Hammock
    6 Apr 2014 | 9:22 am
    Starting over ten years ago, a long-running joke on this blog has been my fascination with (and mockery of) the recurring need inventors (including those who work for huge technology companies) have to re-invent the Cuecat. For those who don’t recognize the term Cuecat as the punchline of a joke, I suggest a rapid glance at its Wikipedia entry and the wonderful one-liner by the late Debbie Barham, the comic and humor writer who said the Cuecat “fails to solve a problem which never existed.” A couple of years ago, I referred to the repetitive reinvention of the Cuecat as the…
 
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    Article Writing & Marketing Insights - EzineArticles Blog

  • 21 Ways Expert Authors Can Go Green

    Vanessa, Editorial Manager
    22 Apr 2014 | 7:00 am
    What Do Writing and Earth Day Have in Common? Green! You make an impact on the world with your writing, so why not take it a step further by making a positive impact on your environment, too? Check out these 21 ways to go green with your article writing efforts! Save Paper How much paper are you tossing every week? According to the EPA, paper makes up 27 percent of our trash and much of it can still be recycled.* In addition to recycling paper products, here are 6 tips you can use to save some of that paper from making it to the trash. Print less by going digital with an eReader (iPad,…
  • How to Make Writing a Habit (That Sticks!)

    Vanessa, Editorial Manager
    18 Apr 2014 | 7:00 am
    Start Building Toward the Future You Want You want to write because you know that it’s an incredible tool to build exposure and leverage your authority as an expert in your niche. So you sit down to write, but you find yourself distracted. Or your find yourself putting it off, excusing this writing session for other tasks. Whatever the story is, you’re not getting any closer to meeting your writing goal. This is a similar story for all of those people who wanted to exercise, learn a new language, play the piano, or pick up some other fulfilling task that will either help them meet…
  • Turn Off Your TV and Write Articles!

    Vanessa, Editorial Manager
    15 Apr 2014 | 8:00 am
    You May Be Turning Off Your Screens, But You’ll Be Turning On Your Life! It’s Screen-Free Week! Also known as Digital-Detox Week and TV-Turnoff Week, this is an annual international event to encourage everyone to turn off their screens and “turn on life.” Consider how much of your days are sucked up by constantly checking your text messages, voice mail, email, social media notifications, news feeds, so on and so forth – all because you just can’t bear to miss something. Then add that to the amount of time you watch television. 12 Hours (Maybe More) of Media…
  • 10 Ways to Inspire, Motivate, and Encourage a Young Writer

    Vanessa, Editorial Manager
    10 Apr 2014 | 8:00 am
    April 10 Is Encourage a Young Writer Day! From poems to short stories to autobiographies to much more, young writers are getting a burst of writing inspiration today! So why not include articles into the mix? Encourage young writers to offer their insights to the world through article writing! Yes, even kids are specialists – in their own way. Many kids, with just an ounce of encouragement, will talk your ear off about their hobbies or interests. They know how to perform complicated tasks that even adults have a difficult time handling. And they are often more aware of the latest trends…
  • EzineArticles Asks: Do You Edit Your Own Articles?

    Vanessa, Editorial Manager
    8 Apr 2014 | 7:00 am
    Share Your Answer to This Question and More in the Comments! “[Copy] editors know that the catch with machines checking spelling is that if it’s a legitimate word, the machine smiles, oblivious to whether it’s the right word in context. ‘Lemon aide’? Well sure. ‘Lemon’ and ‘aide’ are both real words. But can one enjoy a cool glass of ‘lemon aide’ in the garden?” — Gypsy da Silva While there are some who take delight in editing and proofreading, for many it’s an arduous task. Editing includes ……
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    Straight North Internet Marketing Blog

  • How to Create a Sales Brochure that Really Works

    Brad Shorr
    22 Apr 2014 | 5:32 am
    In the fast-moving world of Internet marketing, sales brochures don’t always get the attention they deserve. This is a big mistake, because customers and prospects – Read brochures — if they are engaging Save brochures — if they are useful Act on brochures — if they are persuasive So, let’s talk a little bit about how to make a sales brochure engaging, useful and persuasive. If you can do these three things successfully, you’ll separate your sales collateral from the mass of material that is boring and useless. How to Make Your Brochure Engaging Speak…
  • Choose Your Friends Wisely

    Carol Roth
    15 Apr 2014 | 8:28 am
    The saying goes that you become the average of the people that you spend the most time with. While the math may not be entirely correct, who you spend time with does have a big impact on you. The people that you surround yourself with can build you up or weigh you down. This can have a big impact on your professional success as well, so it’s imperative that you choose to spend time with people who will make you better. Choose Friends Wisely: Friends who are constantly experiencing drama, who don’t celebrate your successes and who don’t force you to stretch your thinking keep you from…
  • Be Your Own Mentor

    Carol Roth
    25 Mar 2014 | 7:44 am
    Mentors are Myths.  Or at least unicorns.  If you are waiting for a mentor to help develop you professionally, my best advice is to stop waiting for the magic mentor and go create your own opportunities. I have written about the concept of five minute mentors, and the more people discuss the topic, the more I believe that learning from whomever you can whenever you can in combination with taking charge of your own destiny is your best path for success. How many people do you know who have a professional relationship with someone who is really a mentor?  I would be shocked if you said any,…
  • Why Are You Writing So Much Content?

    Brad Shorr
    20 Mar 2014 | 6:33 am
    Psst, content marketer. Stop pecking at that keyboard and ask yourself one question: Why am I writing this? The question looks simple enough, but is it? Is there a clear business purpose behind every piece of content you create? And if there isn’t — why are you creating it? Content Marketing Is More than Creating Stuff Anyone surveying the state of content on the web will conclude that these questions aren’t being asked or answered. Publishing has become literally as easy as pushing a button; anyone can do it and everyone does. Unfortunately, the ability to push a button…
  • Most Popular Straight North Blog Posts – Volume 8

    Lisa Zatulovsky
    13 Mar 2014 | 8:32 am
    Here’s our final set of our most popular Straight North blog posts. Enjoy! The Pitfalls of Content Curation Is content curation right for B2B firms? Here’s a look at the pros and cons 7 Tips for B2B Remarketing Clear, actionable tips for remarketing specifically within the B2B sphere 15 Web Form Fails: CEO Marketing Tips User-friendly web forms are imperative to conversion success. Here are 15 examples of what not to do when designing your website’s web forms. 10 Ways to Measure the ROI of Public Relations Criteria for mentions, metrics and outcomes to measure your PR firm’s…
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    Jeff Korhan

  • How Content Marketing Prepares Buyers to Sign On The Line

    Jeff Korhan
    21 Apr 2014 | 2:25 am
    Need a reason to embrace content marketing? People tend to fear what they do not understand. Therefore, they are unlikely to work with your business if they do not understand your process for helping them. Your current customers are your customers because you have earned they trust. They know, like, and understand you and your business. The others are simply not ready to step forward because they have doubts that are holding them back. Your content marketing can remove those obstacles. You understand your current customers well, so naturally your business seeks to attract more folks just like…
  • How to Use Social Media to Grow Your Email Subscribers

    Jeff Korhan
    14 Apr 2014 | 8:05 am
    During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. This is includes their overall strategy, as well as the channels, tactics, and tools they prefer to use. Nevertheless, they all shared one common objective: Use social media to increase your email subscribers. Growing your list should be among your top three…
  • How To Be So Helpful They Can’t Ignore You

    Jeff Korhan
    11 Apr 2014 | 10:27 am
    Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to the power of digital, the consumer does not differentiate between them. Everyone is answering questions and offering advice, and it’s all free. The winner in business today is the company that does helpful better. Tweet this Here’s how to be that…
  • Should Your Business Accept Blog Comments

    Jeff Korhan
    7 Apr 2014 | 3:48 am
    One of the top blogs on the web recently discontinued comments, and this came as a surprise to their community. The truth is many of us have struggled with comments over the years on our blogs. This is one reason why notable marketer Seth Godin discontinued comments on his blog way back in 2006. During the session I facilitated at the Social Media Marketing World conference this past week, a small business owner asked a question that is near and dear to me: “How do we determine which social media channels are right for our business?” Every business needs at least one channel that it…
  • How to Write an Introduction That Engages Any Audience

    Jeff Korhan
    4 Apr 2014 | 3:13 am
    Jeff Korhan introducing Mark Schaefer at Social Media Marketing World I recently had the pleasure of helping other speakers as a track leader for Social Media Marketing World. It was an interesting experience for me because typically I am the speaker, so in this situation I was assuming the role of those that help me to look good in front of an audience. My primary responsibility was introducing every speaker to the audience, facilitating questions, and properly thanking them. In other words, doing the necessary work to make them look good for this live event. There is a lesson in this for…
 
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    Content Mastery Guide

  • Creating Curated Content for Social Media, Email and Your Blog

    Linda Dessau
    20 Apr 2014 | 8:47 am
    Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks. In the second post I noted the importance of adding your own commentary to what you’re sharing. This reminds readers of your expertise in the topic and your connection to the industry. In this post we’ll discuss four types of content you can create by adding your own slant to someone else’s material. 1. Curated social media updates There are…
  • How to Quickly Share Other People’s Content With Your Social Networks

    Linda Dessau
    16 Apr 2014 | 8:26 am
    Content curation is the process of filtering out the best information you find on the web and sharing that with your network. By sticking with a set of core topics related to your business, content curation can supplement the original content you’re creating yourself (e.g., blog posts). Essentially, you want to be able to answer yes to both of these two questions: Will my network find this interesting, valuable, relevant and/or entertaining? Will this link reinforce my business’s expertise in one of our core topic areas? How to share content from social media sites In a previous…
  • Get Local Customers From Blog to Business and a Blog Post Slideshow Example

    Linda Dessau
    6 Apr 2014 | 6:59 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. © Richard Cote – Fotolia.com Five Ways Local Customers Get From Your Blog to Your Business When you blog effectively, you build trust, familiarity and goodwill with prospective customers. That makes them much more open to your sales offers, and more likely to say yes if they’re the right fit. In my latest post at SteamFeed, I explain exactly how blogging makes that connection. If you’re still wondering if blogging is worth your time, please read this!
  • How Content Curation Keeps You Visible and Valuable to Your Network

    Linda Dessau
    30 Mar 2014 | 3:57 am
    There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you. What is content curation? Content curation is the process of scouring the Internet, filtering out the junk (unfortunately there’s a lot of that), and discovering the most valuable, relevant and helpful content about a particular topic. By sharing those gems with your network, you accomplish these important objectives: Build your personal brand (reputation) as an expert in…
  • Fresh Advice for New Businesses and Bloggers

    Linda Dessau
    24 Mar 2014 | 9:01 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. 124 Pieces of Advice You Need To Read Before You Start A Business © lucato – Fotolia.com Are you thinking about making the plunge into starting your own business? Looking for some inspiration and guidance before you make that final decision to go for it all? DJ Thistle, co-founder of SteamFeed, asked the SteamFeed author community what advice they would give to someone who wanted to start their own business. I was happy to contribute my thoughts to this comprehensive…
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    SchneiderB.com

  • School Spotlight: The Notre Dame School of Dallas Facebook Page

    Brendan Schneider
    23 Apr 2014 | 1:00 am
    For this edition of the School Spotlight I’m excited to share the Facebook page from The Notre Dame School of Dallas and interview with their social media coordinator Alex Eckler. I’d like to thank Alex for taking the time to answer the School Spotlight questions. 1. How long have you had a Facebook page for your […] The post School Spotlight: The Notre Dame School of Dallas Facebook Page appeared first on Internet Marketing For Schools.
  • Weekend Update – April19

    Brendan Schneider
    19 Apr 2014 | 1:00 am
    Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […] The post Weekend Update – April19 appeared first on Internet Marketing For Schools.
  • Weekend Update – April12

    Brendan Schneider
    12 Apr 2014 | 1:00 am
    Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […] The post Weekend Update – April12 appeared first on Internet Marketing For Schools.
  • My 3 Favorite Social Media Sites for Schools

    Brendan Schneider
    9 Apr 2014 | 8:12 am
    I’m often asked what are my favorite social media sites for schools and my answer might surprise you. I hear this questions a lot when schools begin thinking about where they would like to maintain a social media presence or expand their existing social media presence. There are a number of factors that I consider […] The post My 3 Favorite Social Media Sites for Schools appeared first on Internet Marketing For Schools.
  • Weekend Update – April06

    Brendan Schneider
    5 Apr 2014 | 1:00 am
    Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […] The post Weekend Update – April06 appeared first on Internet Marketing For Schools.
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    OpenView Blog

  • The 6 Most Common Funding Questions We Get Asked at OpenView

    Ricky Pelletier
    24 Apr 2014 | 7:57 am
    It's natural to have a million questions you want to ask a VC firm before getting into business. Here are the six most common questions we get at OpenView. via OpenView Labs ↬ The 6 Most Common Funding Questions We Get Asked at OpenView
  • The Very Best Thing Marketers Can Do is Fail — Fast

    Devon McDonald
    23 Apr 2014 | 11:00 am
    The best way to learn? From your mistakes. That's why for expansion-stage marketers, embracing a culture of fail fast and iteration is the key to growth. via OpenView Labs ↬ The Very Best Thing Marketers Can Do is Fail — Fast
  • The Rule of Four (or Five): One Way “People Analytics” Shaped Hiring at Google

    Carlie Smith
    22 Apr 2014 | 12:00 pm
    How investing in "people analytics" has dramatically changed Google's hiring process — and saved the company time and money in the process. via OpenView Labs ↬ The Rule of Four (or Five): One Way “People Analytics” Shaped Hiring at Google
  • The 3 People You Need to Meet if You Want to Succeed

    CeCe Bazar
    22 Apr 2014 | 10:45 am
    I hear it all the time when I interview candidates: Everyone is looking for a mentor. They should really be looking for these three people, instead. via OpenView Labs ↬ The 3 People You Need to Meet if You Want to Succeed
  • The Hardest Challenges of Scrum, #1: Developing Self-Organizing Teams

    Tien Anh Nguyen
    21 Apr 2014 | 9:30 am
    Developing empowered, self-organizing teams is essential to Scrum success, but it's also one of the hardest challenges of implementing Scrum effectively. via OpenView Labs ↬ The Hardest Challenges of Scrum, #1: Developing Self-Organizing Teams
 
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    SamuraiWriter.com/blog

  • Customer Reference Marketing in Just Two Words

    Mark McClure
    6 Apr 2014 | 9:18 pm
    Imagine your customer reference marketing could make use of just two words? Sounds lame, doesn’t it. But if those words happened to be ‘Olympic’ and ‘Games’… Whatever your views on the corporate commercialization of the modern Games, especially those of the 21st Century, it’s difficult not to be impressed by their global broadband telecommunications reach. […]
  • The Content Relevancy Checksum

    Mark McClure
    17 Mar 2014 | 7:52 am
    Mark Schaefer’s {Grow} marketing blog is one I keep tabs on. He published two posts in January about the limits of online content marketing. They’re worth reading if you’re at all concerned about how prospects managed to find yours, and how some then make time to consume it. (We’ll leave digestion for another day…) Mark’s […]
  • Mark My Words

    Mark McClure
    24 Feb 2014 | 3:16 am
    They shoot case studies, don’t they? “On the client’s web site”, every corporation’s very own sunset boulevard in hyperspace, would be my guess, based on recent wanderings through digital real estate in the IT WAN networking space. It’s ironic when what are supposed to be customer success stories end up tagged and bagged in the […]
  • Marketing Science

    Mark McClure
    2 Feb 2014 | 10:39 pm
    I’m back on a social media diet. There’s just too much to do and not enough productive hours. Of course, in digital glutton mode I could use weekends to gorge on all those tasty-looking ‘spray and pray’ b2b marketing messages. Well, no. Consuming an occasional tweet stream snack or Linkedin group morsel are both OK […]
  • B2B Creative Nonfiction?

    Mark McClure
    13 Jan 2014 | 1:59 am
    Have you ever read a b2b white paper that read like a novel – yet was 100% accurate? A veritable page-turner. No, neither have I… It seems to me that many marketing communciations professionals are hemmed in by the realities of doing business. There are oodles and oodles of legal, compliance and competitive forces that […]
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    ideaLaunch

  • Great Toasts and Great Writing—One and the Same

    Byron White
    23 Apr 2014 | 2:00 pm
    Life is filled with many occasions, some of them formal, some of them simple, and so many of them simply grand. Well written and eloquently delivered toasts can help acknowledge the spirit of the moment, and radiate the joy felt by all. When you hear a great toast, you just know it. You feel connected and united by the words when well delivered with the elegance, humor, insight, passion and more that everybody expects and needs. Great content has the same spirit. When you read the great stories, you know it. Great stories find their way to the top of best seller lists for a reason. Search…
  • Creative Storytelling for How Design Live

    Byron White
    22 Apr 2014 | 1:30 pm
    I learned the art of storytelling from a good friend of mine in College—Nigel Bentley. Nigel had a story for everything. And everything was a story. We created many, many stories in college.  And I learned then joy of storytelling long after the stories had gone by. Storytelling is gaining momentum in the marketing world.  To that point, WriterAccess is a sponsor of the upcoming How Design Conference here in Boston. To appeal to this very creative audience, we needed to zest our who-are-we story. I worked with one of my favorite writers, Ryn, for this storytelling assignment. Take a look…
  • Content Marketing is a Team Sport

    Byron White
    18 Apr 2014 | 1:00 pm
      I’m back in the saddle after a great trip to Cabo, very excited about this topic that Robert Rose and I developed for the content marketing webinar #52— yikes, that’s close to my age. Ok, it will be my age in a month or so. Who do you think the players are on a Dream Content Marketing Team? And what’s the priority? Look forward to your feedback. Sign Up Here for the webinar, it should be really great. ——————— When it comes to content marketing, you need a dream team to win the war of words on the web. But what does that team look like?
  • Flock of Birds on Vacation

    Byron White
    9 Apr 2014 | 1:00 pm
    I’m currently on vacation at my wife’s Gold Club Trip in Cabo, Mexico, so less blog posts this week and more time absorbing the world.  Per usual, I set the goal to read at least one book, and the pick was Things a little Bird told Me: Confessions of a Creative Mind, by Biz Stone, co-founder of Twitter. Here’s a quick recap that hopefully inspires you to buy the book, which I highly recommend. Star Trek. You can’t officially beam me up as a big fan of Star Trek, but Biz ties in a few parallels that offered inspiration to him, giving us hope that the mindless things we do in life like…
  • Color Theory and Conversion

    Byron White
    4 Apr 2014 | 10:56 am
    Which colors are most effective in designing websites? Why are school buses yellow? How is color perceived in different cultures? These are just some of the questions you’ll find the answers to on ColorMatters, a cool site I stumbled on years ago that examines issues driving color in design, business and marketing. Color is hugely influential in todays cluttered marketplace. Choosing the right colors for your logo, headlines, calls-to-action and just about anything deserves research and deep consideration. Here are a few tips that I picked up on the color yellow: Rolling out a Smart Food to…
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    Outbrain » Blog

  • The Online Engagement Battle is On – Discovery vs. Search vs. Social Traffic

    Alex Bennett
    3 Apr 2014 | 7:29 am
    Online engagement is so much more than just an impression. Measuring how deeply an audience interacts with your content is an important step to understanding not just the quantity of interactions, but also the quality and level of audience engagement with the subject matter. So what impact does the source of traffic have on reader engagement? According to our latest research there are considerable differences in engagement when it comes to three major types of traffic sources: search engines, social media and content discovery. Since Outbrain tracks traffic to all content pages across our…
  • Why getting more relevant site traffic is so important for your SMB

    Miko Levy
    1 Apr 2014 | 7:19 am
    Traffic is important for your SMB, but not all traffic is good. Marketing your website is vital to drive traffic to your website. However, a number of website owners focus on number and not on relevant traffic. Getting relevant website traffic is not that easy! Attracting the right visitors is much more difficult than creating the actual website for your SMB, and from getting just general traffic. You can have the greatest looking site in the world, but without relevant traffic, is there any point? Here are some tips that will help you get more relevant traffic to your website.   What is…
  • 6 Do’s and Don’ts of Using Video in Your Content Marketing Plan

    Will Fleiss
    11 Mar 2014 | 1:37 pm
    Video is well on its way to becoming the whiz-kid of content marketing. The form is mobile and dynamic, highly shareable, and, if employed correctly, can be far more engaging than standard text-driven marketing. Video also offers a brilliant way to give your company a human face, and to target a younger, more tech-savvy market. Despite these notable and proven assets, however, many marketers have been slow to dive in to this trend, and are now scrambling for ways to take advantage of video content marketing. If you’re a marketing or brand leader who’s nervous about video, you may not be…
  • 5 Tech Trends You’ll Hear About at SXSW 2015

    Brandon Carter
    11 Mar 2014 | 9:39 am
      With SXSW Interactive 2014 winding to a close, it’s time to ponder which trends will have the tech community buzzing next year. Hint: it all starts with advances on the mobile front. Smartphones as Remote Controls Connected TVs and mobile are coming into their own at the same time, and not without reason. The ease with which consumers can carry their media experiences from screen to screen is only going to get easier. This has significant implications for traditional media like TV and even newspapers. A device as simple and affordable as a Chromecast can transform a compromised…
  • Where will 69% of all Internet traffic be in 2017?

    Eirini Pan
    28 Feb 2014 | 8:09 am
    Content Conversations London – “Making Branded Video Content Accessible” Who knew that Sorted Food have more YouTube subscribers than David Beckham, Gok Wan and Heston Blumenthal combined? After this morning’s Content Conversation from Outbrain a room full of brand marketers did. They also emerged from the two-hour session with a host of other insights and actionable advice on how to make branded video work for them. A video is worth 1,000 words Session chair Alex Blyth kicked off the session, held at Outbrain’s Oxford Street offices in London, by pointing to the January 2014…
 
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    Content Marketing Blog

  • Using the Umbrella Approach to Content Marketing

    Tracy Vides
    23 Apr 2014 | 5:30 am
    Think content marketing, and immediately a blog springs to mind. But a company blog is only the starting point. Intelligent content marketing involves not only content production, but distribution as well. Only 36% of marketers feel that they use their content effectively. The need of the hour is a systematic approach to content marketing. Getting Started: What are your Goals? The most important questions are always the basic ones. What are your business and marketing goals? How will content marketing help you achieve those goals? Businesses exist to make money. To do that, your website must…
  • Is Your Golden Content Hidden Like an Easter Egg? See Why Sharing is Key to Your Content Marketing Strategy

    Molly Bruno
    16 Apr 2014 | 3:24 pm
    We often associate Easter with a time of joy. With all of the sunshine, bunnies and chocolate, who doesn’t have a soft spot in their heart for the pastel colors of the season? If you grew up with siblings or peers, Easter can also represent a time of serious competition. A peaceful day can turn quickly into grass stains and panic when hidden Easter eggs are thrown into the mix. As the baby of my family, I was lucky to get a not-so-subtle clue from my parents each year leading me to pinnacle of any Easter egg hunt: the golden egg. When it comes to your content, it’s your job to become the…
  • The Secret to Staying Consistent with Social Media Marketing

    Dechay Watts
    9 Apr 2014 | 5:30 am
    We often see marketers set up a Facebook page, Twitter profile, and LinkedIn account. Then, they read an article about Pinterest and join Google+ on a whim and think their content marketing is taking off with a bang. Instead, all that bangs is their head against their desk as hours of each day are spent trying to create and manage conversations in five different communities. Here's the secret to keep your head on straight. You do not have to be on Facebook. Not every company should be on every social media channel. You do not have to use something just because it exists! Your brand might fall…
  • How an Inbound Marketing Firm Can Help You Build Your Hurricane

    Justin Lambert
    2 Apr 2014 | 5:30 am
    Let's get real for a moment here: Content marketing is hard. I'm not breaking any new ground here, I'm just willing to say what a lot of inbound marketing firm pros out there aren't: Coming up with compelling content that draws people to your brand or your product is tough work, especially if your competition is doing a halfway decent job at it too. God forbid if the content is boring. Then what do you do? And it's getting harder. I don't mean to upset you even more, but I told you, we're getting real here for a minute. If you think coming up with enough high-quality content to gain attention…
  • 4 Things You Want to Hear from Your Inbound Marketing Agency

    Chris Hawkins
    28 Mar 2014 | 1:05 pm
    When a business signs a contract with an inbound marketing agency, they have certain expectations — expectations that both the partner and agency established together on Day 1. Though agencies often wear many hats, the results they deliver should revolve around some core inbound marketing deliverables — deliverables that every client should expect. Behold, the 4 things every client wants to hear from their inbound marketing firm: We Boosted Traffic Every business I talk to has this goal. It’s why content marketing and inbound marketing agencies exist. Who doesn’t want more web…
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    Content Marketing for Technology

  • Measuring content marketing effectiveness

    Anne Janzer
    9 Apr 2014 | 9:49 am
    How do you measure the performance of your content marketing?  LinkedIn recently introduced a Content Marketing Score to track and benchmark the performance of content on the LinkedIn network. This effort highlights a larger issue – it’s tough to track the effectiveness of content marketing efforts. We’re not great at tracking marketing in general The most recent release of the Duke CMO Survey confirms the scope of the problem. Conducted twice a year through the Duke Fuqua School of Business, the survey is a rich source of information about trends in marketing. You can…
  • 5 strategies for faster customer story approvals

    Anne Janzer
    21 Feb 2014 | 11:31 am
    Customer stories often have bad rap in marketing organizations.  Everyone loves them when they’re done. But the process of publishing customer stories can be difficult – you’ve got to line up interviews with the customers, write and edit the story, and then get the customer’s approval. The last step (approval) can drag on for weeks or months – or worse. There’s nothing more frustrating than creating a customer story that never sees the light of day. A stalled approval process is often a symptom of flaws in the story development process. Here are five strategies for keeping…
  • Empowerment marketing: The next big thing (I hope!)

    Anne Janzer
    4 Feb 2014 | 9:15 am
    Looking for the next big thing in marketing? I’d suggest reading Jonah Sach’s Winning the Story Wars. Marketers have been hearing for some time the importance of telling a story. This book considers the broader perspective of how you choose to use those stories. Sachs labels most traditional marketing techniques as inadequacy marketing: you highlight a need or want, then offer a product or service as a ‘magic solution’ for that need. Buying something is the answer to any problem. Contrast this with what he calls empowerment marketing – marketing your brand as something that empowers…
  • What’s your bicycle pump?

    Anne Janzer
    7 Jan 2014 | 9:21 am
    The bicycle shop in my town puts out a bike pump in front of their store on weekends, so passing cyclists can inflate their tires. The bike pump is a great way for the store to contribute something to the local biking community and solve a common problem. The store is just down the street from two coffee shops where local bicyclists often meet on weekend mornings. A new bike share station is just outside the store. The pump also serves to remind the local bicyclists that the store is there as a resource.  It costs the store little effort and earns them some gratitude. Note that the bike shop…
  • Content recycling do’s and don’ts

    Anne Janzer
    9 Dec 2013 | 10:48 am
      by  chrissatchwell  The biggest challenge that many content marketers face is creating enough content to reach prospects and customers at the right places and times.  Re-purposing or recycling content is a critical strategy. When you recycle content, you can amplify your message, reaching different parts of your target audience at different stages of the decision cycle. For example, the content developed for a single webinar could be recycled into white papers, blog postings, infographics and videos. But there’s an important distinction between ‘recycling’ or repurposing content…
 
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    Content Science

  • Update on Native Advertising Trends + Examples

    Colleen Jones
    24 Apr 2014 | 8:08 am
    You’re more likely to win the lottery than click on a web banner ad. Not good odds, right? That’s why digital marketers and media have increasingly experimented with native advertising, also known as sponsored content. For marketers, native advertising holds promise as a more effective way to reach potential customers. For media (including social media), sponsored content has potential to supplement their revenue. We recently explained the difference between branded content and native advertising / sponsored content in this post. I also expressed my optimism that, implemented…
  • Delta Offers Lessons in Content Scaling

    Colleen Jones
    16 Apr 2014 | 10:14 am
    On my recent work-cation to Australia and New Zealand, I flew for about 50 hours. Lots of time to avail myself of the in-flight media. I observed Delta take its content strategy to a new level that can teach us some handy lessons in content scaling. Safety Video with Sass A couple of years ago, when you thought about Delta, you might not have thought about content. That all changed when Delta took a chance and released a slightly cheeky version of its safety video. Instead of a dry demonstration, Delta edu-tained customers like me into paying attention. The video also caught the attention of…
  • Content Marketing Sense and Sensibility in Sydney

    Colleen Jones
    6 Apr 2014 | 5:15 pm
    Joe Pulizzi, founder of Content Marketing World, and I reminisce about when we first crossed paths almost 4 years ago. Time flies when you’re having content fun. Last week, I had the pleasure of both speaking at Content Marketing World Sydney and attending some wonderful sessions. Actually, pleasure is an understatement. I had a blast. I know most of you couldn’t pick up and head down under, so I’m bringing some highlights to you. Just as Jane Austen’s famous book points out the value of balancing sense and sensibility in relationships, so this event nicely emphasizes…
  • Related But Not the Same: Public Relations and Content Strategy

    Kevin Howarth
    1 Apr 2014 | 8:01 pm
    I recently read an article from Digiday about PR agencies experiencing a renaissance centered on the current content explosion. Drawing from the insights of leading PR agency representatives, the article discusses how PR professionals have created content for years. Thus, they logically can own content creation within enterprises. Yet, this discussion failed to mention content strategy or content marketing—and instead jumped straight to content creation within the context of PR. So what’s the problem? Why can’t PR agencies declare themselves content experts? Back in the 2000s, I used…
  • Spring Is Here, and Here’s Where I’m Speaking About Content

    Colleen Jones
    24 Mar 2014 | 1:00 am
    Ah, spring. It’s the season of budding flowers, chirping birds, and—in this year of the winter that won’t fade away—falling snow flakes. Most importantly, it’s the season of excellent content and industry conferences. I have much to say this year about content strategy (especially scaling it and making it influential), content evaluation, and content engineering. So, I’m keen to share my opinions and experience at these outstanding events around the world. I’m eager to hear from the other savvy speakers at each of these events, not to mention connecting with…
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    Jontusmedia

  • Snip.ly Adds Custom Call-To-Actions to Your Links

    Jon
    21 Apr 2014 | 7:54 am
    Michael Cheng, founder of Snip.ly, a new breed of link shortener that works to drive conversion, joins the show this week. Talking over Skype all the way from Canada, Michael explains how Snip.ly’s unique approach to link shortening gives you ad space on any website. For free. The way it works is that just like any other link shortener, Snip.ly creates links that direct to the original page; however, what makes it different is that it allows you to add a custom message that appears at the bottom of the page when you get there. Michael and I talk through some of the strategies and…
  • 10 Easy Ways to Measure the ROI of Your Digital Marketing

    Jon
    14 Apr 2014 | 8:12 am
    If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you. I talk through ten key performance indicators that you might want to consider measuring. Although there are many metrics you can measure, it can be extremely daunting figuring out whether the things you’re doing are actually working. This doesn’t just hold for small businesses; I’ve seen big organizations struggling to figure out how to measure the success of their digital marketing efforts. As far as I’m concerned, a good…
  • Dave Jackson on The Value of Podcasting

    Jon
    1 Apr 2014 | 1:45 pm
    Dave JacksonDave Jackson, who runs The School of Podcasting, is the guest on this week’s podcast as I figured there wasn’t a better podcast coach out there to talk about the business of podcasting. Dave, whose how-to podcast oozes enthusiasm, inspiration, encouragement and advice, was one of the ways I learned how to podcast so I was excited to have him on the show. As he has just put out his 400th episode of the show, I figured who better to ask to come on the show to talk about one of my favorite marketing channels than Dave. In the show we don’t geek out on the benefits…
  • Social Media Explained

    Jon
    22 Mar 2014 | 5:44 am
    Mark Schaefer, blogger, educator, marketing maestro and author, joins the show this week to talk about his new book Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. I ask Mark about why we need yet another book on social media and we get into an interesting conversation about how key stakeholders in businesses need to understand the current digital marketing climate. We focus on just why social media and the conversations we have online are increasingly important in an era of content shock – a phrase coined by Mark to describe the rabid proliferation…
  • SEO, Promotion & Content Overload

    Jon
    16 Mar 2014 | 10:12 am
    Getting your content marketing seen online is getting harder. No doubt about it. I heard this week that the equivalent of everything that was ever published between the earliest publications and 2008 is published every 48 hours nowadays. Scary! In Episode #114 I look at some of the changes that have taken place to Search Engine Optimisation (SEO), content creation and how important it is to work on the distribution of the content you are producing. Click to Listen [ Right-click to download ] It’s Getting Noisy Out There Mark Schaefer, who I interviewed last year on the show, wrote about…
 
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    Industrial Marketing Today

  • Winning the Engineer’s Mindshare with Industrial Blogging

    Achinta Mitra
    7 Apr 2014 | 11:47 am
    Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • How to Create Successful Industrial Marketing Content for TOFU

    Achinta Mitra
    18 Mar 2014 | 2:16 pm
    In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Purpose Driven Industrial Blogging

    Achinta Mitra
    9 Mar 2014 | 2:14 pm
    When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Industrial Website Redesign Should Fit Your Sales Process

    Achinta Mitra
    24 Feb 2014 | 7:44 am
    I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to  redesign our industrial website.” Great news, right? Not exactly and [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Two Controversies That May Disrupt Industrial Digital Marketing Plans

    Achinta Mitra
    23 Jan 2014 | 1:06 pm
    In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Mind you, these bold predictions are not [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
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    Nxtbook Media

  • A Monetization Strategy Worth Watching

    Joy Beachy
    23 Apr 2014 | 6:55 pm
    A Mediabistro article, picked up by @BoSacks, highlighted Slate publisher’s new monetization method: Slate Premium (Full article here.) The thought is that the typical Slate content that readers know and love will remain free. However, they will now offer premium services – such as additional content, ability to connect with the Slate community, and discounts for events – for a price. What I like about this is twofold: it reinforces the benefit of additional content, and strengthens the community around the brand. Read more about the strategy here, then let us know your…
  • DaVita’s “Living” Newsletter Wins Multiple Prestigious Awards

    Joy Beachy
    23 Apr 2014 | 6:39 pm
    It is with great honor we announce Davita’s Living Newsletter’s success in winning a Ragan Award for Best Electronic Magazine. DaVita’s publication is a huge success in digital form, not only for the $100,000 the business saves in print costs, but also in providing employees a great, interactive resource. Each month, the new content is added to the publication, creating a “living” document with great design, interactive elements, and engaging video content. See the publication here. The Ragan Award is one of several recent awards DaVita has won with their…
  • Reconsidering Growth Through Facebook’s Super-Sized Lens

    Joy Beachy
    23 Apr 2014 | 6:27 pm
    There’s a great article on AdAge that publishers and business owners utilizing Facebook as a tool for growth should read entitled, “Why Facebook-Style Big-ism Is Bad for Digital Media.”  It provides a quality reconsideration of tall of our fascination with the promise of a huge Facebook audience. The article calls out the truth that the digital realm has come to expect quick, exponential growth once we’ve started tapping into digital and social markets. Afterall, didn’t digital products like Facebook, Buzzfeed, Business Insider and Flipboard make it big fast?
  • Nxtbook Media is Hiring Account and Project Managers

    Joy Beachy
    23 Apr 2014 | 5:22 pm
    If you’ve been looking for an opportunity to become a part of the Nxtbook Media team, this might just be your chance. Nxtbook is looking for motivated, qualified, excited people to join our family in Lancaster, Pa. The current positions available include a Success Team Digital Project Manager and a Strategic Marketing Services Account Manager. You can read more about the positions by clicking here. What’s in it for you? There’s a reason Nxtbook Media has been rated in the top three Best Place to Work for the past 6 years, often topping the list at #1. Our company culture,…
  • Selling on circulation is out. So what’s in?

    Joy Beachy
    16 Apr 2014 | 1:55 pm
    Advertisers have become much more savvy in the ways of digital advertising. Part of that is directly tied to digital’s ability to track exactly how many people actually see the ad, in what context the ads were viewed, and if the reader engaged with the ad. So, first thing is first. Make sure your advertisers know exactly what they get when they buy from you. Start with some general industry research, such as “60% of digital consumer magazine readers go to an advertiser’s website, and 55% tried a new product or idea presented in their digital edition.” (MPA Factbook)…
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    ContentLEAD

  • ContentLEAD sits down to figure out the new Google Analytics

    Alex Butzbach
    23 Apr 2014 | 9:03 am
    ContentLEADers stay current on the latest content marketing tools to deliver the best possible service to clients. Recently, two content marketing strategists completed their Google Analytics training, and fresh off of her certification, Katelynn Conlon presented system updates to the Editorial team. Google Analytics is a crucial tool, even for people on the content writing side of things. According to Katelynn, “When writing for a website, it’s important to be able to know where people leave a site, which pages retained them the longest and what search terms people used to find…
  • B2C: Be emotionally consistent

    kategriwert
    23 Apr 2014 | 6:45 am
    Hi, Katherine Griwert here with your small business marketing tip of the day. One of the biggest differences between B2B and B2C content marketing is that reaching consumers means creating a consistent emotional connection. That’s why it is so important for B2C business to have a clear brand personality. Your company logo is a big part of your brand personality When people see the Starbucks logo or the Apple symbol, they immediately associate services or products based off of that image. This is an emotional connection and it happens almost instantly. People develop a perception of a brand…
  • Do questions get more clicks? Why it’s a good idea to start blog content with a query

    Alex Butzbach
    22 Apr 2014 | 10:05 am
    If you spend a lot of time browsing the internet, you might have noticed there are a lot of question headlines these days. That’s no accident – as more people use the internet, articles need to seem interactive to stand out. If a newspaper headline was a question, it would have to be rhetorical because readers would expect the answer. Today, a blog post or Facebook status can be a question, and readers could expect the writer actually wants an answer! So when it comes to content marketing, it’s a good idea to make some of your news stories or blog posts begin with a…
  • Should SMBs write content to educate or to sell? Blogs vs. Landing Pages

    Lauren Kaye
    22 Apr 2014 | 6:59 am
    You’re creating website content so you can make more money. It’s plain and simple. With limited funds, you want to make sure everything you publish on your site makes that objective clear. However, that might be a mistake because there are certain expectations people have when they come to your website to read blog content or to research products and services on landing pages. To make the distinction clear, here are some characteristics of each: Blog posts are topical pieces that are usually written and credited to one individual – the author. They may be driven by facts,…
  • Cold, hard facts close B2B deals (Video)

    Justin Gagnon
    22 Apr 2014 | 5:53 am
    Hi, this is Justin Gagnon with the small business marketing tip of the day. When two professionals get together to discuss a business deal, there’s usually a lot more at stake than your typical B2C transaction. Business-to-business deals are oftentimes pricey and require serious time commitments. Because of that, data and facts reign supreme in B2B content marketing. You can’t just create an appealing image that connects with an individual – you need in-depth reports and clear calculations that will be convincing to anyone who sees them. And most B2B transactions…
 
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    Simon Payn's Effective Customer Newsletters

  • When you think about it, it's quite astonishing

    simon
    7 Apr 2014 | 8:13 am
    Have you ever been in one of those conversations where the person just talks AT you? They launch into a 15-minute monologue about their lives…while your eyes glaze over. Nothing – and I mean nothing - you do will give them the hint that enough is enough. Deadly. Much marketing is like that. Companies create ads that are all about them…when really, they should be all about you. So here’s an earth-shattering thought: How about creating marketing that people actually want to read? Wouldn’t that work better than just talking AT your customer? That’s what we try to do with our…
  • Starving in a sterile world

    simon
    2 Apr 2014 | 6:36 am
    It’s official. My computer has absolutely no charm whatsoever. Yesterday it told me that Quicktime had failed to initialize, that my backup was out of date, and that my printer was not recognized. Last week it informed me that Chrome had crashed and that Firefox was not was responding. And last month it told me that Word had an unknown error in the normal template. Now… There’s one thing in common with all these messages: they’re bland and sterile. It’s like they were written by…errr….a computer! A lot of corporate marketing is like that too. Some companies have…
  • As unique as a bathroom tile

    simon
    1 Apr 2014 | 6:09 am
    I was shopping for bathroom tiles the other day. Now…that’s a product that has been transformed since I was a kid. I remember at one time you could have tiles in two sizes: four inch and six inch. Forget about nice designs. Just choose a color. But now… …now there are: Tiles that look like hardwood floors. Tiles that look like marble. Tiles that look like granite. Tiles that look like brushed aluminium. Tiles that look like shiny chrome. Tiles that look like tiles from the past. Tiles that look like tiles from the 22nd Century. Tiles that look like paper towels. And…
  • Magic beans

    simon
    31 Mar 2014 | 4:38 am
    In a few weeks, the ground up here will be soft enough to plant my vegetable garden. So I will go down to the basement and find the little brown envelope in which I stored my single bean all winter. Then I will dig a hole, put the seed in, and cover it up with soil. And wait. Until September, when I will be presented with a forest of plants, each bearing a luscious abundance of fruits and vegetables – beans, peas, eggplant, grapefruit, kumquat… Enough to feed me and the whole town for the entire year. Except… Except, of course, that won’t happen. Because you can’t just plant…
  • Even the dog was licking stamps

    simon
    28 Mar 2014 | 6:23 am
    We’ve started mailing out welcome packages to all our new clients. Well, to be precise, Mayna – our long-suffering customer support manager – is sending them out. She took all the material home to collate – and had to drag in the entire family to help. Even the dog. It was like an Amazon fulfillment center in there. But sometimes, doing this kind of thing isn’t such a bad idea. If you start using our print format newsletters, you’ll find that we don’t force you to print with us, unlike some other newsletter companies. Yes, we offer a great value printing and mailing…
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    Brafton

  • 36% of search results draw from schema markup

    Alex Butzbach
    24 Apr 2014 | 5:15 am
    Ranking highly on SERPs is a multi-pronged effort these days, thanks to the numerous signals Google draws on to rank organic content in search results. In fact, thinking in terms of rankings at all might be a waste of resources. Instead, brands should optimize their web marketing for total visibility, rather than chasing vanity metrics. As Brafton reported, schema markup is growing, as Google, Yahoo and Bing have all agreed on the language used to enrich web pages and help search engines understand what data they contain. The benefits of schema language is clear, but adoption is apparently…
  • Putting passion into practice: Writing at Brafton

    Editorial
    23 Apr 2014 | 11:34 am
    [sublimevideo poster="http://www.brafton.com/wp-content/uploads/2014/04/James-McClister-Brafton.png" src1="http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/mp4/1525-96.mp4" uid="1f17cad2" id="1f17cad2" width="755" height="425"] Meet James. He’s a Chicago-based news and content writer at Brafton, and since he joined the team in 2013, he’s all about getting his feet wet in the business industry. As a writer, James says his steady work flow helps him keep his writing sharp. “You’re going to be writing a lot. But, writing this much and learning this much as quickly as you are…
  • Think UX: 46 percent of searches for products are mobile [study]

    Alex Butzbach
    23 Apr 2014 | 10:30 am
    One of the most important factors influencing how people interact with the internet is the rise of mobile devices. As Brafton reported, contextual clues are impacting search and social media more often, to the point where abstract data is playing a role in the queries users make. This isn't a fringe phenomenon limited to users who want to remember which actress starred in the movie they just watched. According to research from Telmetrics, 46 percent of queries that customers make to research products and services take place on mobile devices. Naturally, brands have to adjust their web…
  • Use content analytics to steer your marketing strategy: Winning the numbers game

    Lauren Kaye
    23 Apr 2014 | 8:00 am
    Numbers might not always be your best friend. You may not be a math master, yet you still have to use them to prove the content you're putting on the web is worth the time and money you spend on it. There's a lot of value in those figures, when they're telling you the story you want to hear and even when they're not. One Brafton customer used its content analytics data to evaluate current website performance and also to gather real-time information about what topics were in demand at the moment. Looking at numbers for proof of results When the B2C home furnishing company started with Brafton,…
  • Who’s afraid of Google’s Knowledge Graph? 55% of SEOs

    Lauren Kaye
    23 Apr 2014 | 7:00 am
    Hummingbird, semantics and Knowledge Graph are three terms that might have once seemed innocuous to marketers. They now strike some degree of apprehension in over half of SEOs, according to survey data gathered by Barry Schwartz for the Search Engine RoundTable. Around 37 percent of SEOs admit they are scared of the Knowledge graph, and 17 percent said they sometimes feel afraid of it. For some background: Knowledge Graphs could be seen as a threat to organic content in search results because Google is looking to serve up as much information as possible on info cards and in carousels to give…
 
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    Writing Tips & ePublishing Adventures!

  • Authors Should Charge Much More For Ebooks

    Lisa Angelettie
    3 Apr 2014 | 12:17 pm
    I’ve been saying this for years. Somehow publishers have gotten it all backwards. Ebooks should really be priced at a higher price point than print books because you have IMMEDIATE and convenient access to the product. Read this excerpt about this topic and tell me what you think: From Digital Book World: Imagine a cold winter day in New England. Now, imagine wanting a particular book. You have three options, according to Frank Luby, a pricing consultant and former journalist, speaking at the Copy Right Clearance Center’s OnCopyright 2014 conference in New York. You could brave the…
  • The Only Password Software I’ll Use

    Lisa Angelettie
    13 Mar 2014 | 8:03 am
    If you don’t use password software on  your computer, phone, or tablet — I think you must have a super power! I mean how do you remember every single password that you use on all the sites you visit? Ex: Facebook, Twitter, Amazon, WordPress, Gmail, Paypal, The Bank, etc. Almost every site you visit requires you to sign up or “gently bribes” you to sign up on their website and that’s a lot of passwords to manage. Before password management software, I’ll admit that I was guilty of creating two or three passwords and rotating them on all the sites I joined.
  • Amazon Lifts Payment Threshold Amount For EFT Users

    Lisa Angelettie
    22 Jan 2014 | 11:58 am
    If you currently publish on the Amazon ecosystem (as I fondly call it) and you use Electronic Funds Transfers (EFTs) to receive your royalties, then you probably have noticed that you’re seeing money deposited in your bank account on a more frequent basis. To which I say…YIPPEEE! I’m ecstatic, but some authors – not so much. This is because depending on the market your selling in and/or what you’ve asked for, Amazon may pay you via EFT, Wire Transfer or check. Wire transfers a.k.a. bank wires typically cost the sender money($10USD or more), yet sometimes the…
  • How To Convert & Share Your HTML Articles Via PDF Format

    Lisa Angelettie
    6 Dec 2013 | 9:44 am
    If you’re a writer, chances are that at some point you will need to share your articles with someone. Of course in the old days when I worked in print media, I would get a copy of my clips and I would lovingly place them in plastic folders in a portfolio book. Now things are different and most people will want to view your clips online via their computer, tablet, or phone. So the best way to share your writing samples with folks is to convert your html articles into PDF versions. If it’s just a matter of sharing content that you’ve written, chances are that you already own a…
  • How To Write A Book Review

    Lisa Angelettie
    25 Nov 2013 | 5:00 am
    When I worked on the editorial desk for The New York Times (Washington Bureau), I was living in Washington D.C. at the time and the cost of living was pretty high. I needed another gig and was blessed with the opportunity to freelance as a book reviewer for Publisher’s Weekly. I didn’t realize it back then because I was too young and dumb, but every time I sat down to write a review for a book, I had an author’s livelihood in my hands. I was just one person who was going to write a review for an author’s book in a publication that lots of people paid attention to and…
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    Content Strategy Hub

  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
  • [Infographic] Where Teens (and Trendsetters) Spend Their Time Online

    Eugene Farber
    1 Mar 2014 | 6:37 am
    When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have more “trendsetting” power than ever. So for many businesses this is an important demographic to get in front of. It seems that for all the talk of Facebook’s popularity loss among the younger audience, it’s still…
  • How to Get a Professional Video Spokesperson for $20

    Eugene Farber
    4 Feb 2014 | 7:12 am
    Videos are easily one of the biggest opportunities in content marketing right now; both from a content consumption and exposure point of view. Based on all stats and trends it would seem people, in general, prefer video content to written content (I happen to be an exception to that trend, but this isn’t about me). But more importantly, video can get you in front of a wider audience…and it can do so very fast. Why? Well…if we loosen our definition of “search engine” for a moment, YouTube would become the 2nd largest search engine in the world (after Google). I…
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    Ron's Copy-e-Writing Blog

  • Top 5 Unmistakable Tips For Newly Self-Published Authors

    Ron C
    8 Apr 2014 | 7:07 am
    The publishing business has certainly changed in the past decade or so and will continue to do so. The popularity of e-Readers and eBooks, as well as the ease with which they can be offered to the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Attract Customers Like Bees To Honey

    Ron C
    7 Apr 2014 | 8:45 pm
    “Cheapskates, money misers, no good, low down, despicable lowlifes…” No, you’re not reading a description of our many politicians. What you’re reading are comments... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Secrets To Making Money As a GREAT Copywriter

    Ron C
    4 Apr 2014 | 9:01 pm
    As a copywriter, you have a unique advantage that many other writers don’t have – you know how to sell with words. You can use this skill to earn cash without winning any freelance assignments.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 8 Reasons To Build Email List For Your Offline Business

    Ron C
    27 Mar 2014 | 7:17 pm
    Okay so within this article, I am going to explain exactly why as a business owner, whether small or large, you need to be building a solid list of subscribers. Now I realize that many people already... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Authority Blog on Multiple Niches – Strictly Noooooo!

    Ron C
    8 Mar 2014 | 10:33 am
    The first thing you need to understand here, what is an authority site? According to www.authorityblogstarterkit.com, here is the definition of an authority blog. “An authority site is a very high... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Right Mix Marketing Blog

  • How Businesses Can Optimize Their Social Media Profiles

    Guest Author
    10 Apr 2014 | 10:24 pm
    Social media power influencer and a columnist at Huffington Post, Sean Gardner, states, “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence.” That statement perhaps sums up the importance of social media profiles for any business organization. If it is a question of making the right kind of investment, then businesses should definitely think about optimising their social media profiles. When it comes to…
  • 15 Must-Follow Pinterest Boards for Bloggers

    Guest Author
    19 Mar 2014 | 12:46 am
    Pinterest is a bit of a revolutionary way for us to consume Web content – especially for visually based learners. The easy scrolling through images and captions makes it easy to pick out what is interesting and relevant versus just noise – and the share-ability of things is unrivaled in its simplicity. There are so many things that I love about Pinterest, but the platform is often viewed as a way to get new recipes and decorating ideas – and often forgotten about in the professional sense. That said, if you aren’t using it professionally, you should be! There are tons of great,…
  • 6 Things You Should Consider About Google’s Hummingbird

    Guest Author
    11 Feb 2014 | 10:25 pm
    Google makes 500 to 600 changes (includes updates, data refreshes and changes) in algorithm every year in order to provide best search results to its users. While most of these changes are minor and go unnoticed, a few are major and causes significant effect on the searches. Hummingbird, the major change in Google’s search algorithm in the last week of August, 2013 (announced in September, 2013), affected 90% of searches. It is the biggest change and a complete replacement of search algorithm unlike updates or data refreshes. Every major update or change in Google’s search…
  • 10 Tweaks To Make To Your Social Media Routine

    Guest Author
    20 Jan 2014 | 10:02 pm
    When you embarked on the adventure known as social media, chances are clicks, posts and tweets were exciting and new. However, now that you’ve mastered your initial efforts, it’s normal for things to seem dull and maybe even a little bit boring. Luckily, we’ve listed 10 tweaks you can make so that your social media routine feels anything but – well, routine. 1. Share Some Stories You probably already try to produce content that is relevant and easy for users to put into action, but what about the power of the narrative form? Consider spicing up your blog posts (or Facebook notes) by…
  • 5 Google+ Promotion Strategies for Your Business

    Guest Author
    19 Jan 2014 | 9:46 pm
    Facebook and Twitter may be the acknowledged giants in the world of social media, but anything launched by Google certainly has the ability to be a game changer for your business, and the Google+ social network is no exception. Like any social website, it has the ability to connect you and your business to millions of prospective clients; similarly, like any social website, it also requires something of a unique approach when it comes to making the most of it. Leverage Google+ into something that will help you to take your professional endeavors to the next level with these five strategies…
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    The Integrated Marketing Blog from D Custom

  • Shared content that works – the “don’ts” of content curation

    Laura Byrom
    24 Apr 2014 | 7:00 am
    We believe that content curation is a great way to supplement your custom content marketing strategy but in order to reap the benefits, you have to practice good curation. The post Shared content that works – the “don’ts” of content curation appeared first on D Custom.
  • Shared content that works – the “dos” of content curation

    Laura Byrom
    22 Apr 2014 | 7:30 am
    Like most things in life, there are formalities and faux pas when it comes to curation. In this first part of a two-part blog series, we share with you some of the content curation tips we value here at D Custom. The post Shared content that works – the “dos” of content curation appeared first on D Custom.
  • Ask Duane Reade – Be careful what you #Tweet

    Guest Contributor
    18 Apr 2014 | 7:00 am
    Ask Duane Reade - Be careful what you post, it could cost you more than just your reputation. The post Ask Duane Reade – Be careful what you #Tweet appeared first on D Custom.
  • Connote Magazine: The Three Musketeers of marketing-driven success

    Gordon Locke
    17 Apr 2014 | 9:57 am
    Like the strong and unique leadership, mindset, and character of The Three Musketeers , your CIO, CMO, and CFO possess the commonly untapped resources for achieving marketplace success. The post Connote Magazine: The Three Musketeers of marketing-driven success appeared first on D Custom.
  • On point: how niche marketing can hit a big target

    Guest Contributor
    15 Apr 2014 | 9:24 am
    In today’s saturated markets, segmented niche marketing may be the most accurate way to hit the bullseye. The post On point: how niche marketing can hit a big target appeared first on D Custom.
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    Marketing Technology for Growth

  • Thinking "Mobile First" for Your Website Redesign

    Jacey Gulden
    23 Apr 2014 | 4:16 am
    If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens. Why you ask? Well for starters, A total of 77 percent of mobile searches happen at home or at work despite the fact that these are locations where users generally have access desktop or laptop computers. Basically, that means that the idea of being "mobile" while…
  • Four Ways Your Sales Team Benefits from Inbound Marketing

    Kevin Page
    22 Apr 2014 | 10:10 am
    Inbound marketing can positively impact many areas of an organization, although it is sometimes difficult to see the direct benefit supplied to each.  It is important to understand the encompassing advantage inbound marketing provides to specific functions within the organization; only then can you see the entirety of inbound marketing’s value to the organization. In this post, I’d like to explore the impact of inbound marketing on my specific function - that of the sales team. If a company embraces inbound marketing techniques, the sales team is surely one of the primary…
  • How to Conduct a Website Content Audit in 3 Easy Steps

    Jacey Gulden
    21 Apr 2014 | 4:05 am
    If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign. Since you already have a website, you have the advantage of being able to use your existing content as a jumping-off point. Take the opportunity to improve and update it to reflect your website redesign goals.  Step 1: Take Stock of Your Content Inventory…
  • Marketing Eggcellence: The Top Branded Easter Campaigns

    Deanna Baisden
    20 Apr 2014 | 4:53 pm
    Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. With the 2014 total holiday spend just under $16 billion, marketers are continuously expanding efforts to tap into the spring celebrations.  For today's Sunday holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns...so let's hop to it!    1. ASDA The supermarket's #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat…
  • Six Steps to Help With Your Website Redesign [Infographic]

    Jordan Bruhn
    19 Apr 2014 | 7:05 am
    Your website is the most powerful marketing tool you possess. It is the outward face of your business, projecting your brand image to the world. With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have, it's critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve.  If you think it's time to turn the idea of a website redesign into a reality, this six-step process is for you!   Follow @jAtkO23
 
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    Nischala’s Space, Thoughts, Expressions…

  • Asking for Help: Are you an A+ on a D-?

    Nischala
    24 Apr 2014 | 2:30 am
    “STRESS” – That 6 letter dreaded word! Stress can be the cause or / and effect of many a physical ailment, emotional upheaval, mental discord and dissonance, financial turmoil, and lack of a social life. Stress can be the one single cause that prevents many of us from doing our best in life. Stress can be the cause for many of us to stay awake all night. Bottomline, stress can be manifested due to several things in life, and stress has many manifestations in our lives. As I observe, converse and interact with working women (especially working mothers) in India, I find that they are…
  • Infographics 101: What? Why? How?

    Nischala
    17 Apr 2014 | 5:41 pm
    What are Infographics? Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ] Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage “A picture is worth a thousand words“ was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to…
  • What working women can learn from productivity in ants?

    Nischala
    10 Apr 2014 | 2:30 am
    A few days back I came across an infographic titled 7 Productivity Lessons from Ants. Packed with wisdom and insights, I loved reading it. Refer below to the details. 7 Productivity Lessons from Ants Source: http://visual.ly/7-productivity-lessons-ants As a working mother, I’m always looking for ways and means to improve and enhance my productivity. After all, we are trying to do things as quickly and efficiently as we can every single day. And honestly, whenever I see or read or think about ants, I almost always go back with a lesson. They are small, hard-working, focused and do what they…
  • Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

    Nischala
    3 Apr 2014 | 2:30 am
    “Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer. A dream because you aspire for it A dare because you can’t really say for sure if your content will go viral A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place. There are…
  • I BELIEVE in you, do you?

    Nischala
    27 Mar 2014 | 2:30 am
    There are few topics of genuine interest for people from the Indian male fraternity. Cricket, Bollywood (with special emphasis on the Katrina Kaif!), Politics, General Affairs (including the US, Japan, China, Pakistan et al), Cars, Gadgets and Technology (mobile and tablets included because I used this word fairly loosely and broadly!) and Women. Under the topic of women, a few sub categories get more interest than other’s. One of them is the topic of “a woman driving a car”. “They don’t know driving”, “They can’t drive”, “I bet it’s a girl driving that car”, “She…
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    OpenView Blog » Kevin Cain

  • Choosing the Right Type of Content for Each Stage of the Buyer Journey

    Kevin Cain
    21 Apr 2014 | 5:50 am
    To succeed at content marketing, you have to use the right content at the right time.  When it comes to content marketing, timing is everything. You need to know what content to use when to have the greatest possible impact on your target audience. Unfortunately, using the wrong content at the wrong time typically just… via OpenView Labs ↬ Choosing the Right Type of Content for Each Stage of the Buyer Journey
  • Why You Should Be Blogging and How to Get Started

    Kevin Cain
    24 Mar 2014 | 12:58 am
    Have you ever thought about setting up a blog? It’s easier than you think and the potential benefits of doing so are substantial. In this post, I’m going to outline why you need to be blogging and how to set up your own blog from scratch. I’ll also share a list of some of my… via OpenView Labs ↬ Why You Should Be Blogging and How to Get Started
  • 5 Signs that You Need to Hire a Managing Editor

    Kevin Cain
    12 Mar 2014 | 12:16 am
    Lately I’ve had the opportunity to work with a couple of young companies that were just in the process of establishing their content marketing programs. At both organizations, the executives had come to recognize the role that creating and distributing valuable content could play in generating and nurturing leads, driving conversions, elevating their brand, and… via OpenView Labs ↬ 5 Signs that You Need to Hire a Managing Editor
  • Attention Marketers: Before You Go Global, Get Local!

    Kevin Cain
    3 Mar 2014 | 7:19 pm
    If your company is marketing anywhere outside of the United States, it’s essential that you take the time to customize your content and marketing messages for local audiences. Although we live in an increasingly globalized world where English has become the lingua franca and the international barriers that once existed are falling, that doesn’t mean… via OpenView Labs ↬ Attention Marketers: Before You Go Global, Get Local!
  • Question: How Often Does Your Content Team Meet?

    Kevin Cain
    8 Jan 2014 | 5:43 am
    Like you, I’m no fan of having meetings for the sake of having meetings. They break up the day, all too often aren’t terribly productive, and can prevent you from getting your work done. Who has time for that? But here’s the thing, meetings are essential (especially for content marketing teams) provided they are focused… via OpenView Labs ↬ Question: How Often Does Your Content Team Meet?
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    Content Equals Money

  • The Future is Foursquare: Marketing Tips for Your Local Business

    Elizabeth K
    18 Apr 2014 | 6:55 am
    While location-based social media platform Foursquare has not been nearly as successful as experts predicted, it appears to be making a comeback. Foursquare’s revenue has improved drastically over the past year, and according to CEO Dennis Crowley, Foursquare’s mountain of data leaves it poised to dominate the mobile scene. But how can local businesses take full advantage of Foursquare’s local, mobile audience? With these 4 brand examples and 7 tips for success, your local business can grow its customer base and generate new leads using Foursquare. Foursquare in the News Last year,…
  • Press Rewind: Is Video Killing the Content Marketing Star?

    Victoria
    17 Apr 2014 | 8:43 am
    Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increased brand exposure online. With nearly 50% of Americans watching one or more videos online per month, brands that want to stay in the game need to step up their content marketing techniques with the addition of video. The question begs to be asked: Is video killing the content marketing star? I don’t mean to get nostalgic, but back before MTV, print media and radio practically ruled the music…
  • There’s An App for That: Creating Your Brand’s Mobile App

    Elizabeth K
    16 Apr 2014 | 7:18 am
    One way that brands harness the constantly growing mobile market is by developing branded mobile apps. But is a mobile app right for your brand? Top branded mobile apps succeed with consumers because they provide a tangible benefit, from discounts and deals to easier ordering, prescription reminders, and more. By studying these brand examples and incorporating the following tips into a mobile app strategy, your brand can develop a mobile app that effectively engages your audience. The Stats on Mobile Apps First, let’s take a look at the stats on mobile apps: In May of 2013, 56% of people…
  • How Pinteresting! Brands Use Best Practices to Increase Sales on Pinterest

    Victoria
    15 Apr 2014 | 6:54 am
    Just in time for Pinterest’s 4th anniversary, brands are awaking to the power of becoming pinfluential. In the short time Pinterest has been around, it has amassed over 70 million users and is mainly used for product and content research, making it an ideal platform for brands to engage with their audience. Some brands are using Pinterest like a pro, while others are focused on those other social media sites (you know the ones). Take Target, for example. The retail mega-brand was one of the first major companies to launch a Pinterest strategy and actually succeed. After a few tweaks to…
  • Are You Properly Equipped for Reputation Building?

    Schuyler Richardson
    14 Apr 2014 | 6:47 am
    We often meet someone for the first time and they already have preconceived notions about the way we will interact and carry ourselves. Why is this? As the old adage claims, “Your reputation precedes you.” What you put out there can take on a life if its own. In the business world, reputation is extremely important. It’s the difference between success and failure, profitability and bankruptcy, and respect and disrespect. And in terms of internet marketing, content generation is by far one of the most useful and commonly used ways to establish a reputation, build an audience, and become…
 
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    Video Maker Tips

  • Press and Mentions: Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video

    GoAnimate
    11 Apr 2014 | 3:16 pm
    Welcome to our Press And Mentions section, where we’ll show off some of our favorite pieces from around the web that feature GoAnimate out in the wild! Today we’re please to share an American Express OPEN Forum article by Rieva Lesonsky, CEO, President and Founder of GrowBiz Media. Lesonsky’s article provides tips for creating a compelling online video. Here’s a quote from our COO, Gary Lipkowitz: “If you’re going to set up a camera, sit at your desk and talk, you may as well not be using video. The most important thing is to have fun. If you’re having a good time, your audience…
  • How to Grow Your Organic Traffic on YouTube

    Guest Blogger
    11 Apr 2014 | 9:43 am
    You have created some great videos with GoAnimate: well done! The next phase is to get viewers to watch them. Uploading your videos to YouTube seems like a good idea. But with 60 hours of videos uploaded every minute, your video could be like a needle in a haystack, unless you leverage YouTube to your advantage. YouTube is the second largest search engine in the world and also combines many social media features, with the Google+ integration. YouTube can therefore bring substantial traffic to your videos, without any advertising cost. Here are four sources of free traffic from YouTube: 1.
  • Press and Mentions: How To Produce High-Quality eLearning Content With GoAnimate!

    GoAnimate
    10 Apr 2014 | 10:00 am
    Welcome to our Press And Mentions section, where we’ll show off some of our favorite pieces from around the web that feature GoAnimate out in the wild! Today we’re pleased to share an interview with our COO, Gary Lipkowitz, on Cogentys’ eLearning TV. Cogentys is a Learning Management System that produces eLearning TV: the only show in the world 100% dedicated to corporate eLearning, Training, and Development. As the word “TV” implies, this post is a video! Even better, it’s a GoAnimate video! Here’s one of our favorite quotes: “Everybody always wants to use more video.
  • Site Update: Introducing the Whiteboard Animation Character Creator

    GoAnimate
    10 Apr 2014 | 5:00 am
    We know that you have been enjoying Whiteboard Animation since we added it to the site. We also know that you want more character options in this theme. Guess what…we listened! Now you can create your own Whiteboard Animation characters! You will find adult characters and kid characters with a bunch of outfit options. We hope you enjoy animating your video’s next big star! As always, let us know if you have suggestions for the site. Shoot us an email, Tweet at us, or send us a message on Facebook. Happy animating! Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Site Update: Introducing Business Friendly and Whiteboard Animation Airport Action Sets

    admin
    2 Apr 2014 | 12:00 pm
    Do you ever get the feeling that you spend way too much time in airports? Now you can spend even more time in them…GoAnimate style! Animate your Business Friendly and Whiteboard Animation videos with our new airport action sets. Check out this video before you check in! As always, let us know if you have suggestions for the site. Shoot us an email, Tweet at us, or send us a message on Facebook. Happy animating! Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
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    The Wikipedia Marketing Blog

  • Simple Guide To Wikipedia and Marketing [Infographic]

    David King
    1 Apr 2014 | 7:57 am
    After Wiki-PR was exposed last year for manipulating Wikipedia and recieved a cease and desist letter from the Wikimedia Foundation, more marketers have been raising questions about their approach to Wikipedia and ethical behavior on the site. The Chartered Institute of Public Relations has published a best practices guide for marketers participating on Wikipedia and Ethical Wiki has our own 18-page eBook. For those seeking a short version, I created this infographic with a collection of stats and information on ethical Wikipedia engagement.  
  • The Wikimedia Foundation's new Terms of Use for Marketers

    David King
    21 Feb 2014 | 9:46 am
    If you follow my blog, you know just how illegal I think it is for marketing professionals to pretend to be crowd-sourced editors on Wikipedia. The Federal Trade Commission requires that those with a financial connection to a company disclose it online. Pretending to be a crowd-sourced participant is a little thing we call astroturfing. It's not just deceitful, it's against the law. Yet a recent surveyfrom the Public Relations Society of America found that 12.5% of public relations professionals believe it is common practice for marketers to pretend to be someone else to get their edits made.
  • The Insider's advantage

    David King
    16 Jan 2014 | 7:58 am
       Wikipedia's community has    high walls keeping out    outsiders When a prospective client tells me they need someone "on the inside" of Wikipedia's community, it gives me that twing of discomfort when you know something is off. It sounds like they're looking for "an inside job" or someone with relationships with editors that will help them sway their page from neutral. It's as if Wikipedia needs to be infiltrated. Although that's probably not what they meant, I'm quick to give my default disclaimerish response: our reputation makes editors more willing…
  • PRSA's 2013 Wikipedia study

    David King
    6 Jan 2014 | 10:05 am
    The Public Relations Society of America published a new survey of public relations professionals on the relationship between brands and Wikipedia, following up on the one it published last year.The survey of 1,620 PR pros found that 80 percent of respondents believe that the public sees Wikipedia as a credible resource. About 60 percent of PR pros feel it is common practice to edit Wikipedia articles on behalf of a client or employer and 12.5 percent of PR pros in North America believe it's common practice to pose as someone else to make edits. Out of the 40 percent of respondents that made…
  • Three traits of positive marketing participation on Wikipedia

    David King
    16 Dec 2013 | 11:05 am
    A recent news article said that the Wikimedia Foundation, which operates Wikipedia, supports companies that participate on Wikipedia in a manner that is "ethical, transparent and useful." These three words, spoken on a whim, are a great criteria for distinguishing between those that will find themselves in hot water with the Foundation and the Wikipedia community and marketer's that will sail through safer waters. 1. Transparent We've covered before how the Federal Trade Commission requires that marketing professionals disclose their financial connection online and not act as though they…
 
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    Business Strategy Innovation

  • Scaling Local Food Revival with a Business Model Innovation

    Braden Kelley
    16 Apr 2014 | 11:07 am
    Business Model Innovation Taken for a Spin by Zaycon Foods There is no doubt that people are becoming more interested in where their food came from and with meat prices rising (especially here in the United States with widespread drought … Continue reading →
  • Announcing a New Lean Innovation Series

    Braden Kelley
    10 Apr 2014 | 10:22 am
    I’ve started working with a local healthcare insurance company in a role focused on driving improvement and innovation in its membership and billing operations. The company has a big focus on LEAN throughout the company and always has some sort … Continue reading →
  • Looking at Healthcare Innovation from the Inside Out

    Braden Kelley
    2 Apr 2014 | 5:42 pm
    After working for the last decade helping organizations from the OUTSIDE IN: Build innovative marketing strategies Manage multiple, simultaneous, cross-functional business projects Optimize complex processes Create an enterprise-wide innovation-focus I thought it was time to flip things around and go … Continue reading →
  • Announcing the Crowd Computing Revolution

    Braden Kelley
    21 Mar 2014 | 11:31 am
    Designing Work for Man and Machine to Do Together I am proud to bring you a downloadable PDF of a piece I created on The Crowd Computing Revolution and the redesign of work that is now possible thanks to new … Continue reading →
  • Building Virtual Diplomacy

    Braden Kelley
    19 Mar 2014 | 3:31 pm
    The Setup Lets look at Innovation, Crowdsourcing, and the United States Government for a minute… The world continues to move faster than ever and diplomatic responses from the United States are required that are both increasingly more complex and more … Continue reading →
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    Content4Demand

  • 4 Persona Pitfalls To Avoid

    Tonya Vinas
    28 Mar 2014 | 9:51 am
    By Tonya Vinas Persona development is a crucial precursor to creating content that converts. No one has a perfect formula for every need—and there might never be one. But these four mistakes are common pitfalls that can undermine persona development.  1. Title Tunnel Vision We filter targeted buyers by titles early on. This is a good practice, but it also can limit your reach to decision-makers. Ask not only who makes the final decision to buy, but also how decisions are made. In flattened management hierarchies, such Zappos and ZTE, input from multiple people in different functions…
  • Modular Content Strategy Results In A Richer Menu

    Tonya Vinas
    28 Feb 2014 | 10:34 am
    By Tonya Vinas There’s been a lot of discussion about repurposing content of late. Rebecca Lieb’s analogy to using all of the parts of the leftover turkey is one of the best examples, highlighting how big pieces of content can feed campaigns with ingredients for blogs, infographics, videos, etc. While most marketers tend to think of repurposing after the fact, how they can slice up a big piece into smaller parts, a recent webinar we hosted with Matt Papertsian from SiriusDecisions pointed out the advantages of a modular content strategy, where the menu for a series of small pieces is…
  • A Few Thoughts About the Coming Content Marketing Apocalypse

    Matthew McKenzie
    7 Feb 2014 | 2:09 pm
    There’s been a lot of speculation lately that the End Is Near for content marketing as we know it. Call it what you want: a bubble, a backlash, a shock, or some term I can’t repeat here. But apparently, if you’re relying on content marketing, it’s time to start hoarding canned goods and boarding up the windows. I’ve come across at least two recent blog posts that illustrate the trend. They’re both worth reading, but here’s the gist of the problem as they see it. First, from Mark Schaefer’s post on Content Shock: Like any good discussion on…
  • 3 Rules For Writing Good Survey Questions

    Tonya Vinas
    15 Jan 2014 | 2:15 pm
    By Tonya Vinas, Senior Editor, Content4Demand Good surveys can produce great content, but surveys themselves are a type of content and so require the same attention to language and writing. Usually, a marketing team will believe something is true based on customer feedback and sales insight and want a survey to verify the knowledge and serve as a launching pad for a content tract on the topic. Something like, “Employee wellness programs are good for business.” Let’s assume we’ve landed on this topic and don’t need to ask any demographic questions because we’ve pre-qualified the…
  • The World’s Easiest Content Marketing Predictions

    Matthew McKenzie
    26 Dec 2013 | 11:05 am
    I spent a little time this week reading articles and blog posts that offered up content marketing predictions for 2014. Some of it was insightful, but a lot of this genre consists of experts spraying buzzwords in the hope that something they say will turn out to be right. Here’s a safer approach: a look back at three emerging trends we noticed during 2013. There were no tea leaves, crystal balls or pig entrails involved here — just real-world experience based on our own client engagements. That’s why we guarantee you’ll see a lot more of these trends during 2014. 1.
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    Reputation Capital: Premium Content for B2B Inbound Marketing

  • How to Kill the Jargon in Your B2B Content

    Lee Price
    23 Apr 2014 | 6:00 am
    I’m on a mission to ban boring business jargon. As a B2B marketer, I read a lot of business writing. My content marketing clients at Rep Cap are in technical industries like insurance, web development, healthcare, software and analytics. When I’m looking for information and inspiration about these industries, I find that the best content is approachable, friendly and easy to read. Creating accessible B2B content is hard to do. Instead, it’s very easy to write technical, jargon-filled content  about B2B topics like insurance or software, especially when you’re writing…
  • 9 Ways to Make Sure Your Marketing Emails Get Read

    Brooke Howell
    21 Apr 2014 | 5:00 am
    Today’s guest post comes from the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. Question: What’s one tip to make sure your next email gets read, no matter who’s opening it? Use Humor “We have written the subject of an email as “Knock, Knock,” with the body…
  • Content Marketing News Roundup: Establishing Content Marketing Processes Edition

    Hannah Hamilton
    18 Apr 2014 | 8:00 am
    One of the most common excuses we hear for not blogging regularly, failing to complete content marketing projects or just not doing marketing at all is there’s not enough time. But marketing isn’t a luxury, or something you do when you have time to spare; it’s an integral part of doing business. The first step to making time for content marketing and making good use of that time is establishing content marketing processes. You can do this on your own with your internal marketing team, or you can enlist the help of a marketing agency. This week’s news roundup is about…
  • 3 Ways to Help Your Marketing Agency Do Better Work for You

    Brooke Howell
    16 Apr 2014 | 8:00 am
    From small, fledgling startups to large, well-established corporations, many organizations need to look outside their ranks for marketing help at some point. Even those with internal marketing teams often find they can get better ROI by partnering with a marketing agency that can lend additional expertise and manpower. Whatever an organization’s reason for hiring a marketing agency, the internal stakeholders need to understand this isn’t the sort of business relationship where they write a check and the external marketing team does all the work. The agency team and the client team…
  • Are You Still Waiting to Get Started with Content Marketing?

    Brooke Howell
    13 Apr 2014 | 10:00 pm
    Today’s guest post comes from Jason Grill, the founder of JGrill Media where he consults on media relations, public affairs and strategies and government relations. Under same umbrella, he works in the media as a local and national writer/contributor, radio host and television analyst/commentator. He is the co-founder of Sock 101. A version of this post originally appeared here. In the last few years, the words “content marketing” have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by…
 
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    Inbound Marketing Blog

  • Customer Service for Business: Delighting After the Sale

    Inbound Marketing Agents
    23 Apr 2014 | 5:00 am
    Guest Post: Allen Bradford on Improving Customer Service Customer service is probably the single-most overlooked area for improvement in any company. While businesses will spend thousands of dollars improving sales processes, they often neglect the customer service department, allowing it to languish. Then, mysteriously, benchmarks are missed and no one knows why. Here's why. Your Employees’ Bad Temper Shows Everyone has a bad day. That's OK. What's not OK is taking it out on a customer. While it's understandable to be frustrated, give your employees a way to vent that doesn't include…
  • Latest Social Media Stats for Your Business

    Bill Faeth
    21 Apr 2014 | 5:00 am
    Updated Social Media Stats and Snacks   We took a look at the lastest statistics on the top social media outlets. There were a couple of things that were surprising. Some of the information didn’t shock us at all And some of it was just down right delicious.   AN OVERVIEW As a business owner you want more visits to your website. When someone clicks on your social media link and spends some time online looking at your article or video, the social media source they jumped from gets some credibility for the amount of time the visitor stays on your link. When it comes to where people…
  • Nashville Dental Marketing - Who Is Doing Inbound Right?

    Tracey Street
    18 Apr 2014 | 5:00 am
    Which Dentists in Nashville Are Making People Smile with Their Websites?   The inbound marketing process can be confusing, to say the least, especially if your product or service is difficult to market or doesn’t have a defined target audience for whom its benefits will be most felt. When it comes to the healthcare field, eeking out a noticeable place among your competition can be difficult. The creation and careful maintenance of a modern website is among the most important parts of keeping your inbound marketing efforts fruitful, yet many healthcare providers simply don’t put much…
  • How to Create Email Campaigns That Convert

    Pat Owings
    16 Apr 2014 | 5:00 am
    Using Content and Language to Increase Leads for Your Business Small to medium sized businesses everywhere are clamoring to get in on it. In fact, according to an article called How to Write Email Marketing Copy that Converts by Kim George, the founder of Small Business Sense, entrepreneurs are spending 42% of their marketing budget to harness it. If you have sat at your computer for any length of time trying to figure out your next email campaign, its content, creating eye-catching design, engaging the appropriate audience or coming up with a captivating headline then this blog post is for…
  • Tuesday Social Media Tidbits and Treats

    Tracey Street
    15 Apr 2014 | 5:30 am
    The Best Social Media Content from the Past Week When it comes to staying educated and informed on current trends, whether in your industry or in the marketing spheres that can help bolster your brand, there’s nothing quite like great content. The internet makes it relatively effortless to find amazing content creators who provide you with educational, funny, or uplifting articles. When you’re trying to tackle a topic for your brand that’s as confusing as social media, having informative content at your disposal is a godsend. That’s why we’ve decided to round up some of the absolute…
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    Content Warfare Blog

  • The LinkedIn Publishing Platform is Cool Until Everyone Has It

    Ryan Hanley
    20 Apr 2014 | 5:14 am
    Are you using the LinkedIn Publishing Platform? No… Why not? It’s the “Definitive Professional Publishing Platform,” according to LinkedIn. Current “Influencers” and users with access to the platform have shared rave reviews of their success attracting attention to their articles. …and that’s great. For them. But what happens when everyone has access to publishing capabilities? It’s not going to be as cool anymore. Have you ever heard of scarcity? The LinkedIn Publishing Platform is currently available to 25,500 users out of 277 million…
  • David Amerland on How to Harness Semantic Search | #73 Content Warfare TV

    Ryan Hanley
    18 Apr 2014 | 11:44 am
    Subscribe on iTunes and never miss a new episode! We just figured out regular search, now semantic search? What the heck?! Here’s the deal, understanding and harnessing semantic search, whether you’re Red Bull, Coca-Cola or small retail clothing store on Main Street, could determine your success or failure over the next ten years. Yes, semantic search is that important. There is no doubt that semantic search is the future of digital marketing and SEO. Terms such a Knowledge Graph, TrustRank and AuthorityRank are creeping into our vernacular.  The old techniques of getting…
  • Martin Shervington on How to Google Plus Your Business | #72 Content Warfare TV

    Ryan Hanley
    11 Apr 2014 | 10:02 am
    Subscribe on iTunes and never miss a new episode!  Want to grow your business on Google Plus? Sure you do… we all do. That’s what today’s episode of the Content Warfare Podcast is all about. So sit back, relax and geek out on Google+, while Martin Shervington teaches how to harness Google’s “social layer” in your business. Here are just a few of the questions we get into: How do we grow our business on Google Plus? What activities yield results? How do we “Google Plus Your Business?” There are very few people in the Google Plus place with…
  • Why the Be Everywhere Strategy is Destroying Your Business Online

    Ryan Hanley
    8 Apr 2014 | 8:54 am
    Do you have a profile on every major social media network? Sure you do. You’re “Doing” social media to grow your business and you’ve heard it’s important to be on as many platforms as possible. Unfortunately this strategy, often referred to as “Be Everywhere,” is not only destroying social media, but your business. An apocalyptic proclamation, no doubt. So let’s dig deeper. Be Everywhere Are you active on every social media network on which you have a profile? Before we can sufficiently answer this question let’s first define…
  • How to Host Google Hangouts Like a Boss | #71 Content Warfare TV

    Ryan Hanley
    3 Apr 2014 | 5:45 pm
    Nervous About Hosting Your Own Google Hangouts on Air? Here’s everything you need to know to host Google Hangouts on Air like a boss! The best decision I’ve ever made for my personal brand was to begin recording the Content Warfare Podcast (audio only) as a live Google Hangouts on Air. Is recording live, with an audience, on video, a heck of a lot more nerve racking than a prerecorded audio only show? Yes. Does it make the experience 100x more Gangster (valuable) for Content Warfare Nation? Absolutely. That’s why I asked Jason T. Wiser and Mia Voss two of the ABSOLUTE…
 
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    Cas McCullough

  • Are you spraying and praying or do you have a content marketing plan?

    Cas McCullough
    23 Apr 2014 | 3:23 pm
    I was tidying up some garden beds in my backyard when I had this brilliant idea. Why not take all the seeds that had been collecting dust in a drawer, and scatter them over the dirt to see what came up? Needless to say, a few days later I caught two canoodling pigeons having a […]
  • How to tune in to your inner creative genius and produce powerful content

    Cas McCullough
    15 Apr 2014 | 3:23 pm
    Are you more of a numbers person than a creative type? Do you find it hard to get into a creative space, with all the distractions in your life? Perhaps you’re a left-brain, practical type who likes to dot your ‘i’s and cross your ‘t’s, or you have the challenge of juggling a busy family […]
  • Why the launch webinar is a marketing dinosaur

    Cas McCullough
    10 Apr 2014 | 8:38 pm
    The other day a webinar invite caught my attention. It was on a topic that was relevant for me, and despite the little voice in my head screaming “don’t do it!” I signed up to listen in. I don’t know why I sat through the entire 68 minutes. Perhaps it was a vain hope that, […]
  • How to get your head around content marketing so you can get started on your content plan

    Cas McCullough
    3 Apr 2014 | 7:04 pm
    When people ask me what I do, the most common question I hear is: What is content marketing? My usual response is to refer to Marcus Sheridan’s story about River Pools, because it’s a classic, kick-ass explanation of what content marketing is all about and how big brands and small can get started. I recently […]
  • Why I haven’t written a blog post in a month

    Cas McCullough
    18 Mar 2014 | 4:49 am
    Yes, it’s true. I haven’t put fingers to keyboard for a month now on my blog. Why? Well, there are a few reasons. One reason is that I’ve been busy with my new startup The Likeability Company. In the past month we’ve started our new Podcast show The Social Media Panel (you can listen to […]
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    B2B Content Engine, Inc.

  • Does Social Media Improve SEO? … A Comprehensive Look

    Andy Detweiler
    21 Apr 2014 | 12:51 am
    In installment number 11 of our “timeless question exploration” series, we’re looking at the question of “Does Social Media Improve SEO?” Short Answer: While it’s often hard to draw an A to A, B to B-type correlation between social media and SEO, recent Google updates like Hummingbird have made it clear quality content will rule the land heading forward. Indisputably, social media plays a role in determining what brands (and content) are deemed credible sources by search engines. Here are the timeless questions we’ve previously explored.  Remember, we’ll be regularly adding…
  • What is the Ideal Length of a Blog Post? … A Comprehensive Look

    Andy Detweiler
    14 Apr 2014 | 12:02 am
    In installment number ten of our “timeless question exploration” series, we’re looking at the question of “What is the Ideal Length of a Blog Post?” Short Answer: Conventional wisdom says if your main consideration is SEO, longer posts packed full of information tend to perform better. They will also usually convert at a higher rate. The ideal length of a blog, however, can also heavily depend on your industry and audience’s taste. Here are the timeless questions we’ve previously explored.  Remember, we’ll be regularly adding additional resources/opinions to those topics as…
  • What is a Good Social Media Strategy for a Small Business? … A Comprehensive Look

    Andy Detweiler
    7 Apr 2014 | 5:39 am
    In installment number nine of our “timeless question exploration” series, we’re looking at the question of “What is a Good Social Media Strategy for a Small Business?” Short Answer: Start with the main social media channel your target persona uses. Engage him with your content, targeted 3rd party educational content, conversation and call-to-actions/offers (which should be less than 10% of your efforts). Master it. Move on to the next social channel used by your audience as your resources allow.  Here are the timeless questions we’ve previously explored.  Remember, we’ll…
  • How Do I Get More Twitter Followers for My Business? … A Comprehensive Look

    Andy Detweiler
    31 Mar 2014 | 5:20 am
    In installment number eight of our “timeless question exploration” series, we’re looking at the question of “How Do I Get More Twitter Followers for My Business?” Short Answer: There is really no one “right answer.” But what most will agree upon — and what we advocate for as well — is to frequently share content your target audience values. Then find and follow that same audience, as many will follow you back. Depending on your view of what many would label as “vanity metrics,” your answer might be “why do I care?” And in most scenarios, I believe…
  • How Do You Measure Content Marketing ROI? … A Comprehensive Look

    Andy Detweiler
    24 Mar 2014 | 5:40 am
    In installment number seven of our “timeless question exploration” series, we’re looking at the question of “How Do You Measure Content Marketing ROI?” While most of the articles we explored spoke to ROI directly, we also included articles with variants such as “KPIs to track” and “what does content marketing success look like?” Here are the timeless questions we’ve previously explored.  Remember, we’ll be consistently adding additional resources/opinions to those topics as well. “How Often Should I Blog for My Business?” “How Often Should I Email My…
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    Insights

  • Optimize Marketing Campaigns Using Twitter Online Conversion Tracking

    Noy Shemer
    24 Apr 2014 | 6:30 am
    Marketers are under constant pressure to justify the impact of marketing campaigns on their company’s bottom line. It is critical for marketers to use marketing metrics to understand the effectiveness of different marketing strategies. In today’s digital world, social media campaigns lead to website visitors and customer purchases. Analyzing the impact of marketing campaigns across social media channels like Facebook and Twitter cannot be accomplished successfully without advanced tracking tools, like Google Analytics. Promotional “tweets” have grown in popularity and conversion rates…
  • 5 Tips to Creating Effective Content Marketing Channels

    Katrice Svanda
    22 Jan 2014 | 6:00 am
    A channel is a pathway that facilitates the movement of goods, services, or information. Content marketing requires proper channels to ensure that information reaches its intended audience. How can you convert followers into customers? How do you engage followers through different channels based on their interests? These are important questions to consider when developing a content marketing strategy.  Don’t rely on one channel to facilitate the sharing of your brand’s content. Follow these five tips to creating effective content marketing channels for your company. 1. Who and What…
  • 3 Steps to Enhancing Your Content Marketing

    Katrice Svanda
    8 Jan 2014 | 5:54 am
    In today’s market, buyers seek relevant and engaging content that addresses their pain points. Addressing pain points includes offering product and service solutions, answering common questions, writing useful tips, or creating checklists for your audience to use and follow. Your focus should be on resolving buyers’ problems with marketing content that relates to their direct needs. So, how do you start generating meaningful content for your audience? Create a Buyer Persona Outline When you write and mail a letter to someone, it is very important to know whom you are sending it to. The…
  • Unveiling the Truth behind Dark Social

    Katrice Svanda
    2 Dec 2013 | 5:31 am
    Demystifying Dark Social Dark social: a phrase so mysterious that most people would prefer to overlook its existence.  Dark social is online traffic and shared web content that cannot be identified by analytics software.  In other words, this is the private, or “invisible” sharing of web content.  Google analytics easily traces traffic from social media sites like Facebook, Twitter, or Google+ because those platforms send referral data.  However, web content links sent privately via email, online chat, or mobile text message do not send referral data.  Analytics…
  • The Power of Content Marketing to Optimize Your Audience

    Katrice Svanda
    25 Nov 2013 | 9:12 am
    Creating and marketing valuable, relevant, and engaging online content requires time, patience, and commitment.  We have all heard about the value of high search engine rankings. However, there is something more important that search engine optimization - that is, audience optimization.  You are probably wondering, how does content marketing optimize your online audience?  Content is Only as Powerful as the Audience You Build with It Your company’s online presence is made up of a content website, blog, and social media.  Your blog becomes an extension of your brand’s…
 
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    Convert With Content

  • Conversion Optimization - Part Four: How To Decide What To Test Next

    Jason Clegg
    19 Apr 2014 | 4:07 am
    Running successful A/B split testing is about much more than just setting up one simple test. To get the most out of Conversion Optimization, you need to test often and test repeatedly. Remember -- your goal is to optimize your conversion rate. That simple-sounding goal has lots of dimensions and lots of possibilities. There really is no end to the kinds of tests (and "retests") you can run to be successful. In this next post in our series, I'll show you how to build successful testing sequences so you don't get stuck after implementing and reviewing each of your A/B split tests. NOTE: This…
  • Social Media Image Size Guide

    Stephanie Frasco
    18 Apr 2014 | 4:11 am
    Every wonder what sized images you need for your different social media pages? Here is your quick-guide. Facebook Logo: 180 x 180px Cover: 315 x 851px G+ Logo: 250 x 250px (displayed as circular so you should have nothing in the border). Cover: 1192 x 2120px Twitter Logo: 500x500px Header: 626x1252px Background: 78 pixels of the left side of your background image should be text or whatever you want people to see. LinkedIn Logo: 100 x 60px Logo #2: 50 x 50px Cover: 220 x 646px Pinterest: Logo: 600 x 600px Instagram Logo: 110 x 110px YouTube: Channel Logo - 90 x 90px Channel Art - 2560 x…
  • An Instagram Strategy For Those Who Have Nothing To Share

    Stephanie Frasco
    17 Apr 2014 | 11:52 am
    Pre-launch phase?  No products?  Just not sure what to share?  Don't worry you aren't alone.  It's hard coming up with great content to share, especially if you don't have anything physical to showcase.  Don't fret, there is a solution.  This Instagram strategy is a good one. But before we get into the solution, I think it is important for me to tell you why you want to have an Instagram presence.  Like all social media networks, not every network is going to work for you. But if you have a younger audience, a local business or have something to show that is highly visual and…
  • Conversion Optimization - Part Three: How To Review The Results

    Jason Clegg
    15 Apr 2014 | 4:01 am
    In the previous post in this series, I showed you how to create an A/B split test on your website. Creating and implementing an A/B test is the hard part. The easy part is sitting back and letting the results collect so you have something to analyze and review. In this post, you'll learn a strategy for reviewing your A/B test results in a smart, comprehensive, and objective way. NOTE: This post is part of a complete series on Conversion Optimization. This series is intended for the beginner -- we'll start from ground zero and move our way through all of the aspects of a basic conversion rate…
  • Conversion Optimization - Part Two: How To Create An A/B Split Test

    Jason Clegg
    8 Apr 2014 | 4:11 am
    Once you know what it is you want to improve on your website, it's time to build your test. In this post, I'll walk you through the process for creating a simple A/B split test you can use to isolate elements you want to improve. The simplest way to improve conversion rates is to focus on one item at a time -- tweaking, testing, fixing, and improving each part as you go along. Here's how to get started... NOTE: This post is part of a complete series on Conversion Optimization. This series is intended for the beginner -- we'll start from ground zero and move our way through all of the aspects…
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    scribewise.com

  • Five Ways Small Brands Undermine Their Own Social Media Efforts

    Bryan Evans
    24 Apr 2014 | 8:43 am
    For small brands, social media success can be hit or miss. And when the rules of engagement keep changing, it’s easy to get trapped in today’s humongous marketing web. But before you throw in the towel on social marketing, remember that it’s not the channel that’s broken, it’s your approach. More than half of small brands feel their social media efforts are not paying off. And it’s easy to understand why. They’re doing it wrong. While some brands may simply lack the tools to measure the effectiveness of social media, many are still engaging in frivolous online activities that do…
  • Millennials Favor User Generated Content

    Monica Montesa
    22 Apr 2014 | 11:00 am
    Millennials. Can’t live with em’, can’t live—or be a successful brand—without ‘em. Say what you will about this widely misunderstood generation (and I would know, I’m one of them), what really matters in all the talk about Millennials is this: They hold a tremendous amount of buying power. That’s right. Although they may be taking a hit due to economic troubles, sky-high student debt, and lack of career-oriented jobs, they’re buying a lot of things. They’re just doing it in a way that’s vastly different from their parents and their parents’ parents.    Almost…
  • Content Marketing: 9 Things Your Editor-in-Chief Does Every Day

    John Miller
    21 Apr 2014 | 5:18 am
    When you first plunge into content marketing, you’re probably focused on setting the overarching strategy and getting this new effort up and running. This is not easy to do for most brands, but it’s a process that most marketing departments are accustomed to – significant strategic discussions and decision-making, and then implementation of a campaign. But content marketing is no campaign; campaigns end, and an effective content strategy doesn’t. To successfully implement a content strategy, you need to figure out how to handle the day-to-day work of content creation. And that…
  • Four Ways Content Marketing is Like Running a Race

    Jessica Lawlor
    18 Apr 2014 | 6:25 am
    I’m in the midst of training for the Broad Street Run, a popular 10 mile race down one of Philadelphia’s most iconic streets. Running serves as an amazing metaphor for much of what we experience in life and just as I’ve discovered inspiration in pounding the pavement, I’ve found that running has many parallels to writing, content creation and marketing. Here are four ways content marketing is like running a race: 1. Planning ahead leads to better results. Heading to the start line at Broad and Olney on race day without planning ahead or properly training would be silly. Similarly,…
  • How to Reach a Million People Through Content Marketing

    Sue Spolan
    17 Apr 2014 | 6:32 am
    Come here. I want to tell you something. Just you. You are the only one reading this. There’s one aspect of relationship marketing that’s often overlooked. When you are creating content, you may end up with an audience of millions but you are speaking to just one person at a time. There are thousands of us looking at a viral article on BuzzFeed or a trending video on YouTube, but we each consume content alone. We are with our smartphones and our laptops, and while we may be surrounded by people, we are in our own little one-on-one world. It’s fine to want to connect with thousands of…
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    Social Media Explorer

  • Stop trying to be human – Try being useful.

    Tracey Parsons
    23 Apr 2014 | 3:00 am
    Once upon a time businesses were businesses and people were people. Then one day someone (probably at an agency, possibly a real-life Don Draper) convinced a business to be more like people. And businesses made attempts to be more like people. The actual people didn’t buy it and then the big bad Facebook changed their reach algorithm and no one lived happily ever after. The end. Or is it? Jason Falls’ post from last week really got me thinking. People can gain a BIG social following because, duh, they are people. People are unique with personalities, strengths, weaknesses, humor,…
  • The Easiest Way To Win With Social Media

    Jason Falls
    21 Apr 2014 | 3:00 am
    Its Twitter stream is a never-ending flow of promotional links. Its Facebook page is much of the same. In fact, many of its social posts are mixed languages as well, potentially confusing or turning off part of its audience. It’s LinkedIn presence is nothing to write home about. If it has a blog, it’s impossible to find. This doesn’t sound like a successful social company, does it? But it might be the hottest thing in social yet. Here’s why: Almost, if not every mention of it online is a glowing review. People go out of their way to brag about the company. The word-of-mouth metrics on…
  • Pin to Win

    Maddie Russell
    19 Apr 2014 | 3:00 am
    We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there. There are lots of fantastic platforms which can be perfect for subtle (and free) self-promotion online if you use…
  • Manage Expectations or They’ll Manage You

    Jason Spooner
    18 Apr 2014 | 3:00 am
    What if I randomly handed you $1,000? Pretty sweet huh! What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000? That $1,000 doesn’t feel as sweet anymore. Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand. Feels amazing, right? Witness the power of expectations. In all three scenarios, the end result is the same. You’re  getting handed a grand, just for being you. Yet, the experience of that handout,…
  • Scenes from the On-Demand Generation

    Tracey Parsons
    17 Apr 2014 | 3:00 am
    The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange: Son: “I cannot wait to be home again” Me: “Why? What did you miss more, the winter or your chores?”…
 
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    CopyPressed

  • Is Your Content Ready For Summer?

    Melissa Fach
    17 Apr 2014 | 7:30 am
    I wrote about how to plan your summer content last year, and I figured I should bring it up again. It is almost summer and your business should have plans in place right now to be reaching out to your audience about summer time. It is important to keep in mind that during the summer people are very distracted with vacations and family. For most families, there is actually less time to read, research, and focus on obtaining services because they are trying to deal with keeping kids occupied, planning outings, and working. Because of this you have to reach out and grab your audience’s…
  • Why Your “Go-to” Web Marketing Tactics May Let You Down

    Amanda DiSilvestro
    15 Apr 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. Unfortunately, some of the same problems at home can transfer into the workplace—the biggest problem being change. Change is obviously a good thing and a necessary thing, but it certainly has its share of problems. You remember when you used to expect your children to listen to you, then the teenage years hit. You remember when your 8th grade teacher let you turn in your homework one day late, then high school hit.
  • Without These Things I Could Never Write

    Melissa Fach
    9 Apr 2014 | 8:30 am
    If part of your job is to write on a regular basis, there will come a time when you just go blank. Or, you will have so much to do that you just can’t get your brain to write the way you want it to. And, sometimes even coming up with an idea is extremely difficult. There often comes a time when you think that you really have nothing left to write about, but you are paid to write so you have to. <- Don’t let these things make you panic though. Since I have been doing this writing deal for a while, I have dealt with all the issues mentioned above. Over the past couple of years I have…
  • Fresh Pressed: 4/8/2014

    Amanda Dodge
    8 Apr 2014 | 12:00 pm
    Today’s Category: Connections The Rules of Link Building – Whiteboard Friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need […] Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up Over the years Google algorithm has been changing to take into account social factors more than they…
  • Native Advertising has Infiltrated the Comments Section

    Amanda Dodge
    8 Apr 2014 | 9:30 am
    We’ve all but accepted that we’re entering the era of paid reach on Facebook and that our brands need to pay if they want to be seen, but is this a trend that’s spreading across the Internet? In the next few years, will we evolve almost entirely into a pay-to-play model for social, on blogs, and even in comments? Disqus, the comment hosting service, announced the introduction of Sponsored Comments in a blog post yesterday. It has been testing the feature on a handful of websites and is expanding it to new corners of the Internet. Sponsored Comments naturally evolved from Featured…
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    Content Marketing Experience

  • Content Marketing Europe: Thoughts, a Conference and a Quest for Cases

    J-P De Clerck
    21 Apr 2014 | 3:36 am
    When covering the state of content marketing in Europe in several posts, one thing struck us: despite many surveys it’s highly unclear how content marketing is used across different European countries.  Recently, some data were published about content marketing in Belgium and there have been surveys in countries such as The Netherlands but most of [...] The post Content Marketing Europe: Thoughts, a Conference and a Quest for Cases appeared first on Content Marketing Experience.
  • Involve your workforce in your content marketing strategy

    J-P De Clerck
    28 Dec 2013 | 10:00 am
    In organizations that rely heavily on content and information to attract, persuade and serve customers, the team that takes care of customer-centric content consists of more people than those who are typically and strictly involved in content marketing. Your employees, especially those that are deeply involved in specific topics or areas that are interesting for – [...] The post Involve your workforce in your content marketing strategy appeared first on Content Marketing Experience.
  • Michael Brito: the link between social business and social content strategy

    J-P De Clerck
    18 Nov 2013 | 12:02 pm
    In his latest book, “Your Brand: The Next Media Company”, social business thinker, practitioner and author Michael Brito, among others looks at the social dimension of content. It’s called  and that already says a lot. The people at Edelman, where Michael Brito is SVP Social Business Strategy, obviously pay a lot of attention to content [...] The post Michael Brito: the link between social business and social content strategy appeared first on Content Marketing Experience.
  • Content sharing: 5 reasons no one shares your content

    Amy Edwards
    22 Oct 2013 | 3:07 pm
    So you’ve read all the SEO and online marketing blogs and you know that building dodgy links that are spammier than that awful processed meat is not an option anymore. You know these days it’s all about creating “quality content” and you know social content sharing is pretty important too. With the good old “Content [...] The post Content sharing: 5 reasons no one shares your content appeared first on Content Marketing Experience.
  • 5 tactics for an epic organizational content strategy and culture

    Tom De Baere
    17 Oct 2013 | 4:04 am
    Successful organizations take on an efficient content strategy as a centrepiece of their activities. It’s not an add-on. It’s strategic. Getting buy-in from the organization can be difficult, but doable. Getting people motivated to build that strategic content culture and content strategy is something else. How do you get an organization to take on content [...] The post 5 tactics for an epic organizational content strategy and culture appeared first on Content Marketing Experience.
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    Content Marketing Blog

  • Using the Umbrella Approach to Content Marketing

    Tracy Vides
    23 Apr 2014 | 5:30 am
    Think content marketing, and immediately a blog springs to mind. But a company blog is only the starting point. Intelligent content marketing involves not only content production, but distribution as well. Only 36% of marketers feel that they use their content effectively. The need of the hour is a systematic approach to content marketing. Getting Started: What are your Goals? The most important questions are always the basic ones. What are your business and marketing goals? How will content marketing help you achieve those goals? Businesses exist to make money. To do that, your website must…
  • Is Your Golden Content Hidden Like an Easter Egg? See Why Sharing is Key to Your Content Marketing Strategy

    Molly Bruno
    16 Apr 2014 | 3:24 pm
    We often associate Easter with a time of joy. With all of the sunshine, bunnies and chocolate, who doesn’t have a soft spot in their heart for the pastel colors of the season? If you grew up with siblings or peers, Easter can also represent a time of serious competition. A peaceful day can turn quickly into grass stains and panic when hidden Easter eggs are thrown into the mix. As the baby of my family, I was lucky to get a not-so-subtle clue from my parents each year leading me to pinnacle of any Easter egg hunt: the golden egg. When it comes to your content, it’s your job to become the…
  • The Secret to Staying Consistent with Social Media Marketing

    Dechay Watts
    9 Apr 2014 | 5:30 am
    We often see marketers set up a Facebook page, Twitter profile, and LinkedIn account. Then, they read an article about Pinterest and join Google+ on a whim and think their content marketing is taking off with a bang. Instead, all that bangs is their head against their desk as hours of each day are spent trying to create and manage conversations in five different communities. Here's the secret to keep your head on straight. You do not have to be on Facebook. Not every company should be on every social media channel. You do not have to use something just because it exists! Your brand might fall…
  • How an Inbound Marketing Firm Can Help You Build Your Hurricane

    Justin Lambert
    2 Apr 2014 | 5:30 am
    Let's get real for a moment here: Content marketing is hard. I'm not breaking any new ground here, I'm just willing to say what a lot of inbound marketing firm pros out there aren't: Coming up with compelling content that draws people to your brand or your product is tough work, especially if your competition is doing a halfway decent job at it too. God forbid if the content is boring. Then what do you do? And it's getting harder. I don't mean to upset you even more, but I told you, we're getting real here for a minute. If you think coming up with enough high-quality content to gain attention…
  • 4 Things You Want to Hear from Your Inbound Marketing Agency

    Chris Hawkins
    28 Mar 2014 | 1:05 pm
    When a business signs a contract with an inbound marketing agency, they have certain expectations — expectations that both the partner and agency established together on Day 1. Though agencies often wear many hats, the results they deliver should revolve around some core inbound marketing deliverables — deliverables that every client should expect. Behold, the 4 things every client wants to hear from their inbound marketing firm: We Boosted Traffic Every business I talk to has this goal. It’s why content marketing and inbound marketing agencies exist. Who doesn’t want more web…
 
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and…
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Your persona is the role you play in life. It’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Creating buyer personas will help you gain a thorough understanding of your audience’s roles and help you frame your brand engagement strategy. The image below from Altimeter Group shows the steps your customers take during and following their decision-making process, as well…
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    There are many sketchy activities online.  I learned on Saturday that some unscrupulous people created an email address in my name and spammed many folks via email and their website contact forms. Unfortunately, there’s not very much I can do about it. I spent the weekend trying to do damage control and apologizing to the recipients who alerted me to what was happening. I would never advocate buying social media followers. If you received the message below, please don’t click on any of the URLs. And always be vigilant regarding email from people you don’t know —…
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
     Social media is always on. Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Social media timing tools There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn…
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    CyberAlert Blog

  • Crisis Management: How PR Can Handle Breaking News

    William Comcowich
    24 Apr 2014 | 10:17 am
    In print, the news cycle was 12 to 24 hours. TV’s news cycle was twice per day in the evening. Radio updated news stories every 30 or 60 minutes — and news radio updates every 18 to 20 minutes. Now, social media and mobile news alerts have compressed the news cycle to a minute or [...]The post Crisis Management: How PR Can Handle Breaking News appeared first on CyberAlert Blog.
  • The Guide to Creating and Optimizing Metadata for SEO

    William Comcowich
    23 Apr 2014 | 12:30 pm
    Whether you’re writing content for the company website or an article for the blog, it’s crucial to optimize the content’s title tags and metadata. Search engines use metadata to identify vital information including the page’s title, description, the hosting website and the image associated with content. By optimizing metadata, PR and marketing professionals can control [...]The post The Guide to Creating and Optimizing Metadata for SEO appeared first on CyberAlert Blog.
  • 7 Proofreading Items Most Writers Don’t Check

    William Comcowich
    23 Apr 2014 | 9:14 am
    Proofreading isn’t just catching spelling and punctuation errors. When you’re editing content, there are plenty of other items to look for that can negatively impact the work. We’ve assembled a proofreading checklist for PR and marketing writers to use with their next press release or article. Before hitting “Post” or “Send,” here are some things [...]The post 7 Proofreading Items Most Writers Don’t Check appeared first on CyberAlert Blog.
  • Quick Thought #12

    William Comcowich
    23 Apr 2014 | 6:05 am
    General Mills PR LessonEarlier this month, General Mills added language to its website that altered its customers’ legal rights. Under the terms, people who interact with General Mills in a broad range of ways — downloading a coupon online or entering a contest, for example — waive their right to class action and agree to resolve [...]The post Quick Thought #12 appeared first on CyberAlert Blog.
  • 8 Ways to Promote Your Brand’s YouTube Video

    William Comcowich
    22 Apr 2014 | 12:53 pm
    YouTube’s marketing power is no secret. Companies use YouTube as the “inbound TV” of their marketing strategy to generate brand awareness, leads and conversations. Relatively low-cost camera equipment and video editing technologies enable brands to quickly and inexpensively tell visual stories about the brand.  Many brands have gotten really good at YouTube marketing. Yet marketers [...]The post 8 Ways to Promote Your Brand’s YouTube Video appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Physical Therapists: For Increased Referrals, Reach Out with a Newsletter Marketing Program

    info@wpicommunications.com
    23 Apr 2014 | 12:37 am
    In recent years, there’s been a big push toward inbound marketing, and many marketing pundits would have you believe that outbound efforts are all but dead. That’s nothing new; every time a marketing tactic is tweaked or a new term is coined, marketing professionals from across the Internet begin ...
  • When Marketing to Dental Patients, Readability Matters

    info@wpicommunications.com
    22 Apr 2014 | 2:00 am
    I used to write many strategic and technical documents. Earlier in my career, I felt like I had something to prove. I tried to use my writing to demonstrate how smart I was and to show off my vocabulary. I tried to show my sophistication with “whomsoevers” and “wherefores,” semicolons and long sentences full of clauses.
  • Pediatric Dentists: Avoid E-mail Marketing Pitfalls and Grow Your Practice

    info@wpicommunications.com
    17 Apr 2014 | 1:11 am
    E-mail marketing is a powerful tool for pediatric dentists, but know that there can be a downside as well. As a consumer of e-mail, you are probably all too familiar with it, as am I. In a world full of spam, viruses and e-mail overload, it can be difficult for your e-mails to get the attention and ...
  • What Are You Saying in Marketing E-mails?

    info@wpicommunications.com
    16 Apr 2014 | 2:00 am
    Technology makes it relatively easy for accountants to “reach out and touch” their  clients. A staff member doesn’t have to pick up the telephone to call each one individually. Simply arrange an e-mail “blast,” and you can contact every one on your client list with just a couple clicks of the mouse.
  • 5 Tips to Creating Physical Therapy E-Mails Patients Can’t Ignore

    info@wpicommunications.com
    15 Apr 2014 | 2:00 am
    We all get e-mails we ignore. We also get e-mails we click on without even thinking about it. Here are a few tips physical therapists can use to make their e-mails irresistible.
 
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    Content Science

  • “Content” Belongs in the Garbage

    Jimmy Daly
    8 Apr 2014 | 1:19 pm
    Well, here’s one (two-time Pulitzer Prize-winning) journalist’s take on “content”: Mark Twain did not write “content.” — Gene Weingarten (@geneweingarten) April 7, 2014 Annoyed by young writers who are now defending “content” b/c they are used to it. Pillows have content, folks. And garbage pails. — Gene Weingarten (@geneweingarten) April 7, 2014 “Content” is fungible […] The post “Content” Belongs in the Garbage appeared first on Content Science.
  • How To Write A Great Roundup Post

    Jimmy Daly
    2 Apr 2014 | 8:23 am
    It may sound counterintuitive, but when done correctly, sending readers away from your site is one of the best ways to keep them coming back. That’s the idea behind content curation. Before we dive into the details of roundup posts, let’s define the term curation. As Neicole Crepeau writes on Convince & Convert, curation “is […] The post How To Write A Great Roundup Post appeared first on Content Science.
  • What Rocked the Internet This Week: March 7, 2014

    Jimmy Daly
    7 Mar 2014 | 11:50 am
    Email Marketing’s 10 Most Important Questions, Answered Email reaches three times more people than Twitter and Facebook combined. That’s a lot of people! (3.6 billion or so.) Clearly email marketing deserves your time and attention. And like any aspect of marketing, there can be a learning curve to discover the ins and outs and best […] The post What Rocked the Internet This Week: March 7, 2014 appeared first on Content Science.
  • Controversial Content: Is It Worth It for Your Business?

    Jimmy Daly
    5 Mar 2014 | 1:05 pm
    The story behind Dr. V’s Magical Putter will likely be a topic in journalism schools for years to come. Caleb Hannan, a young reporter for the pop culture and sports website Grantland, pitched his editors on a story about a so-called magic putter. It’s an entertaining story, and absolutely worth a read, but this post […] The post Controversial Content: Is It Worth It for Your Business? appeared first on Content Science.
  • What Rocked the Internet This Week: Feb. 28, 2014

    Jimmy Daly
    28 Feb 2014 | 8:54 am
    The Ultimate Guide to Successful Email Marketing At 10,000+ words, this guide is no joke. We’ve pulled together the steps in this guide based on the highly segmented and targeted email marketing campaigns we’ve seen our customers send at Vero, the campaigns we’ve tested ourselves and market-leading examples we’ve seen out in the wild. When […] The post What Rocked the Internet This Week: Feb. 28, 2014 appeared first on Content Science.
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    KnowledgeVision » Blog

  • Social Media Marketing Trends of 2014

    Samantha Kiley
    1 Apr 2014 | 10:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Essential Trends in Social Media Marketing in 2014 learned from that conference.  Among the most popular trends in the upcoming year are visual content, blogging, Google+, and podcasts.  Visual content has grown in popularity with the easy shareability from social sites like Instagram.  This has allowed more users to create visually…
  • Avoid Google Penalties

    Samantha Kiley
    28 Mar 2014 | 7:25 am
    Every year, Google makes changes to its search algorithms that affect search marketing tactics. With Google Panda, Penguin, and other major updates along with the 500-600 minor changes made each year, how can businesses possibly keep track of it all?  It seems almost impossible, but not following Google’s guidelines can bring your business major penalties.  These search engine penalties can be terrible for a company, ruining rankings, website traffic, and search engine optimization.  Neil Patel shares his insights on 6 Ways to Make Sure You Never Get an Algorithm Penalty from Google. …
  • Content Marketing Optimization

    Samantha Kiley
    26 Mar 2014 | 11:39 am
    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on which topics are most wanted by their readers.  They used the data they collected to tailor their content and give their audience what they really wanted.  David Cheng has shared his company’s step by step process that helped find these topics of interest in his article, How You Can Optimize Your Content Marketing in…
  • Improve B2B Reach with Social Media

    Samantha Kiley
    24 Mar 2014 | 1:24 pm
    For B2B marketing, social media is a huge tool to interact on a more personal level with customers. It’s become so common that a study conducted by Content Marketing Institute and MarketingProfs found that social media is currently the top content marketing tool used by B2B marketers. But with so many different social media sites, how can a marketer possibly produce enough content to fill them all? I’d argue that that’s a trick question; it is much more effective to focus energy and resources on a few important social sites instead of trying to reach them all. To do this, B2B marketers…
  • Sell Your Products/Services with Online Presentations

    Samantha Kiley
    21 Mar 2014 | 12:42 pm
    Buyers are very visual creatures who like to experience things first hand.  When making a purchasing decision, buyers want to know for sure that they are making the right decision for themselves or their business.  When selling products or services globally, it can be difficult to provide potential customers with a comprehensive experience of the product or service that you are trying to convince them to buy.  Sure, you can write about all the benefits and superior product specifications, but how can buyers know that it is authentic? One way to help win over buyers in their purchasing…
 
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    CoSchedule

  • 3 Content Marketing Workflow Hacks Editors Must Understand

    Garrett Moon
    23 Apr 2014 | 8:40 am
    Content marketing is a team sport, and for most business, it is also a growing priority. This means that it is becoming more and more important to have a workflow that balances all of the needs of a content marketing team. As is often the case, determining the correct workflow can be difficult. Content marketing is a team sport. Find the right #ContentMarketing workflow for your team.Click To Tweet - Powered By CoSchedule Just the other day, I received an email from a CoSchedule customer outlining their entire content marketing workflow in a visual flow chart. It was complex and relied upon…
  • How To Organize Your Writing Ideas For Your Blog

    Julie Neidlinger
    21 Apr 2014 | 11:13 am
    CoSchedule is all about organizing your ideas. We give you the tools to plan, communicate, and ultimately publish. If there is anything we’re a big fan of, it’s making sure your ideas see the light of day on your blog. The challenge is getting to that point where you do the writing. If you’ve been blogging for even a short amount of time, you’ve probably run into what I call “notes overload.” This is the problem of having all kinds of possible ideas, partial blog post drafts, notes, saved links and images, research, interviews, lists–all the required…
  • Should Your Blog Have A Style Guide?

    Julie Neidlinger
    17 Apr 2014 | 7:10 am
    Who needs a style guide? Wikipedia has one. WPMU.org has one. Yahoo has one (used to be freely available online). National Geographic has one. The Economist has one. There are even variants on the AP style guide. Apparently, just about everyone has a style guide. Is that a good enough reason for you to get a style guide on your blog? What Is A Style Guide? A style guide dictates how phraseology, links, punctuation, and layout might look. A style guide is a reference tool. It’s not a huge book of required reading. It is for those moments when you’re writing and you wonder…
  • 5 Big Questions About Your Site That Google Analytics Can Answer

    Garrett Moon
    16 Apr 2014 | 10:22 am
    Google Analytics is a great tool. It’s free, it’s reliable, and it’s filled to the brim with useful information about your website. But how much do you really use it? While nearly all of us have Google Analytics installed on our site, it can be easy to forget that it is there. We rarely log in and look around, and when we do, we don’t always know what it is that we should be looking for. I constantly tell writers that they need to be using data from tools like Google Analytics to validate their work. Is your blog working? Is your blog strategy meeting your goals?
  • 10 Creative Ways To Use Google+ With Your Blog

    Julie Neidlinger
    14 Apr 2014 | 11:53 am
    Why is Google+ important? To understand it a bit better, let’s first talk about Facebook. Facebook is turning into a bit of a downer for business pages. Unless you spend the money to pay for ads or to boost your posts so that fans who have liked your page will see it, you can expect much less interaction. Our own Facebook pages have dipped as far as how often our fans see what we post, no matter how much time and effort we put into them. It’s understandable; Facebook’s revenue is limited to ads on their own network, and you have to pay to play. But Google+? It’s tied…
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    The Buzz Factoree Blog

  • How to fix your Facebook ‘Reachpocolypse’ problem

    Gail Kent
    19 Apr 2014 | 11:39 am
    Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent or even less. Marketing pro Jay Baer is calling this decline the “Reachpocolypse.” In December 2013 Facebook announced that it was changing the algorithm that determined which items in the News Feed were displayed because “competition for each News Feed story is…
  • How content marketing balances creativity and consistency

    Gail Kent
    12 Mar 2014 | 5:45 pm
    (Last of a three-part series. Part 2: Why consistent marketing trumps creative marketing for business growth.) People like to use the phrase “out-of-the-box” to describe something that is highly creative. I despise it. It’s trite. It makes my eyes roll to the back of my head. Just the use of the phrase negates the intent of the phrase. Let’s get something straight. There is no “box.” Never has been. On the other hand, structure and boundaries are good things. They often make you more creative, and they certainly make you more effective. That’s the case with content/inbound…
  • Why consistent marketing trumps creative marketing for business growth

    Gail Kent
    3 Mar 2014 | 8:32 pm
    Click here to view the embedded video.   (Second of a three-part series on creativity vs. consistency in marketing. Part 1: How creative marketing can kill your business.)   Look up famous quotes about consistency, and it’s enough to make you depressed. Oscar Wilde said, “Consistency is the hallmark of the unimaginative.” “A foolish consistency is the hobgoblin of little minds,” according to Ralph Waldo Emerson. “Consistency is contrary to nature, contrary to life. The only completely consistent people are the dead,” wrote Aldous Huxley. Obviously, none of them ever…
  • How creative marketing can kill your business

    Gail Kent
    22 Feb 2014 | 1:04 pm
    (First of a three-part series on creative marketing) Click here to view the embedded video.Relying on creative marketing too much to grow your business can kill it. There. I said it and I’m not taking it back. I can’t even believe I said it. I consider my own creativity to be one of my strongest skills and personal characteristics. I’ve nurtured my creativity for a lifetime. Spent my career in a creative field. Even got a master’s degree in “creative writing.” So how in God’s green earth could I besmirch the concept of “creative marketing”?  Isn’t that the holy grail of…
  • How not to p**s off your LinkedIn connections while list building

    Gail Kent
    12 Feb 2014 | 6:19 pm
    LinkedIn is a great place to network and form business connections. But used incorrectly for list building, you can quickly become a pariah – and get into hot water with the Federal Trade Commission. Unlike other social media sites, LinkedIn allows you to download your contacts’ email addresses. You may have thought about uploading them into your business CRM software to use for email solicitation. Or maybe you’ve already done it. If so, you are spamming. Spamming is illegal. Unless you have been given permission for someone’s email to be added to your list, you are violating the…
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    Feldman Creative

  • Smart Marketing Decisions vs. the Personal Bias Getting In Your Way

    Barry Feldman
    22 Apr 2014 | 5:16 pm
    Check me out. A new client told me he hates pop-up opt-in boxes on websites. As website tactics go, this one seems to be high on people’s hate list. Know what I said? I said, “It doesn’t matter if you hate them. We’re going to do what works.” Now if you know me, you know I’m not for everyone. I say what I think. I always tell clients, “You don’t have to agree with my opinion, but you do have to hear it.” Nothing wrong with that, right? I mean isn’t it my expertise you’ve hired me for? If you call a plumber to come out and mire through the shit plumbers have to mire…
  • In Loving Memory of a Blog [A Eulogy]

    Barry Feldman
    16 Apr 2014 | 1:30 pm
    Dearly Beloved, We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog. Blog’s life was tragically cut short at a very young age. I’m saddened to say, he never really hit his stride or had the chance to grow up to enjoy what might have been his prime. When Blog was born he was full of hope and vigor. He dreamed of being an educator. He loved having an audience, though our friend Blog had to settle for a very small one. Those of us who knew Blog well, knew he was not a patient man. Though many admired Blog because he was a…
  • A Great Copywriter Has at Least 21 Personalities

    Barry Feldman
    13 Apr 2014 | 7:59 pm
    Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. It happens all the time because, um, because, uh … Oh! I remember now. My name is Barry. I’m a copywriter. This much I know. My name is Barry. I'm a copywriter. I have at least 21 personalities. Here they are.Click To Tweet An article titled, “50…
  • Search Yourself: A Personal Branding Must

    Barry Feldman
    5 Apr 2014 | 11:29 pm
    Personal branding is all the rage. I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn. Next, (with a big assist from my friend Seth Price of Placester) I created an infographic called “The A to Z Guide to Personal Branding.” It quickly became the most popular piece I’ve ever done. 78K views on SlideShare. It’s been republished by HubSpot, MarketingProfs and Steamfeed, to name just a…
  • Social Media Pants (and Other Ways to Network and Make Friends)

    Barry Feldman
    30 Mar 2014 | 12:48 pm
    Social media pants? Yup. I really enjoy attending new media conferences and in an effort to make the most of the opportunity to network at them, I try to dress for the occasion. I’ll show you what I mean by that. View the story “Social Media Pants (and Other Ways to Make Friends at Events)” on Storify
 
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    Prime Scripting – Copywriting Services with Imagination

  • How not to fail at SEO Copywriting

    Mike Porter
    18 Apr 2014 | 6:32 am
    Being a great copywriter simply isn’t enough. The days of focusing entirely on the message you wish to convey have long departed. Aside from print, virtually all of your marketing text is now available on the web. And your success on the web is dependent on your ability to perform SEO copywriting to an enviable standard. But there is positive news, as you can dramatically transform the standard of your content writing for the web. Succeed at SEO copywriting For those of you that already possess a flair for writing, you hold the greatest potential to succeed. Quite simply, this is because…
  • Brit actors dazzle in Jaguar advert

    Mike Porter
    2 Apr 2014 | 5:58 am
    Three of my favourite British actors have collaborated with Jaguar to create one of the finest TV adverts of the 21st century. Featured in the Jaguar advert are Sir Ben Kingsley, Mark Strong, and Tom Hiddleston – all of whom portray stereotypical British movie villains. The playful tagline at the centre of the spectacle tells us that: ‘It’s good to be bad.’ Jaguar advert embraces tongue-in-cheek From the outset, Sir Ben Kingsley asks us whether we have ‘ever noticed how in Hollywood movies all the villains are played by Brits?’ Mark Strong then suggests that ‘maybe we just sound…
  • When Does Google Perform a PageRank Update?

    Mike Porter
    18 Mar 2014 | 5:04 am
    Sadly, 2013 was a year of frustration for webmasters and SEO consultants. By and large it was a barren year, as everybody had to wait approximately nine months for Google to perform a PageRank update. Initially, the wait began back in February 2013. Matt Cutts, the famous face of the Google Webmasters’ videos from YouTube, said in October that there were no plans for another Google PageRank update before the end of 2013. Thankfully, however, he was wrong. Surprise Update in December 2013 An update eventually occurred on December 6, prompting various webmasters from all over the globe to…
  • Famous Copywriters Series: Tom McElligott

    Mike Porter
    11 Mar 2014 | 5:58 am
    Searching for famous copywriters to act as professional inspiration is infinitely more difficult than if you are an artist, architect, author, lawyer, psychotherapist… OK, you get the gist. The point is that copywriters are relatively unheralded outside of the marketing industry. Even the legendary Tom McElligott yields few search results when you punch his name in on Google. But what you do find is a treasure trove of inspiration for copywriters. Famous Copywriters Existed in the 1980s Before the fictional days of Sterling Copper Draper Price in Mad Men came the real-world success of…
  • Avoiding the Great Backlink Robbery

    Mike Porter
    20 Feb 2014 | 10:18 am
    Recently, I was horrified to discover the extent of profiteering on the part of unscrupulous webmasters attempting to sell backlinks – a practice that is outlawed by Google. These shady operators leverage their overinflated PageRank to prey on inexperienced website owners desperate to boost SEO performance. To surmise, Google and its zoo of algorithms are yet to catch up with these black hat SEO operators. Discovering the Extent of the Problem My discovery emerged when I was working on a new project, during which I unearthed a list of backlinks utterly devoid of value and was emailing an…
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    ShareBloc

  • House of Twitter Cards: How Twitter's Monetization Strategy is Coming Together

    23 Apr 2014 | 5:28 pm
    I recently published a blog post on how Twitter may start monetizing its 240 million-plus monthly active users. Read it here
  • Moneyball for Marketers - Marketo Version

    23 Apr 2014 | 5:09 pm
    Thanks to Marketo for publishing our Moneyball for Marketers post. Read here for their take.
  • Green to Gold: How Army Commander Chad Pollitt Became a Leading Influencer in Inbound Marketing

    17 Apr 2014 | 7:51 am
    Since starting ShareBloc, Andrew and I have gotten to meet some of the top influencers in sales & marketing. We’ve profiled a few of them before including AJ GhergichDoug Kessler and Justin Gray. This week we did an email Q&A with Digital Relevance’s Chad Pollitt. Here were his responses: Chad, you’re probably the only marketer I know who was an army commander. Talk about transitioning into civilian life. There wasn’t much of a transition because I served in the Army National Guard, which meant I served one weekend a month and two to three weeks in the summer time. I’ve been…
  • Content Shock Therapy: A Completely Biased Diagnosis of LinkedIn’s Publishing Platform

    3 Apr 2014 | 7:47 am
    It’s been a few weeks since LinkedIn first opened their publishing platform to the plebs. The blogging soapbox was previously limited to influencers like Richard Branson but now anyone with a LinkedIn account can now be elevated to the same threshold (or is the reverse true?). I was lukewarm about the release initially and after a few weeks, my views have not changed but have been reinforced. As of the end of last year, over 1.5 million unique publishers already publish on LinkedIn’s platform, reaching 277 million professionals in 147 different industries. If content was already being…
  • Congratulations to the Winners of the Content Marketing Nation Contest

    2 Apr 2014 | 4:54 pm
    The contest is over! Our friends at LeadMD have put together a great blog post on The Content Marketing Nation contest. Here’s a brief excerpt: From March 11 to March 28, almost a thousand of you visited the Content Marketing Nation, casting in total more than 500 votes across 30 great posts. We want to congratulate the top 10 posts of the Content Marketing Nation because we think each post exemplifies why marketing automation is an important part of your sales & marketing toolkit. Here are the top 10 posts from the Content Marketing Nation: Content Marketing Tools: The Ultimate…
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    Big Leap Creative

  • So You Want To Be A “Thought Leader”

    Lisa Gerber
    15 Apr 2014 | 12:42 pm
    The other day, I came across a LinkedIn Profile with “thought leader” in the bio headline. Aspiring to be a thought leader in the industry is admirable. Saying it about yourself might be less impressive. This is how we sell ourselves our now – by being authoritative on a subject matter or perspective related to the industries in which we operate. I found myself  contemplating what it takes to do that when I attended the Masters Tournament practice round at Augusta National last week. It started on Sunday night, the eve of our visit. My father was so excited to finally see…
  • Crisis Communications: My Crush on Under Armour’s Response

    Lisa Gerber
    26 Feb 2014 | 9:25 am
    When a reputation crisis surfaces, all eyes are on the alleged “offending party” to see how they will respond or react. It’s often not the actual event that can be the do or die for the brand, but their response the situation. The U.S. Olympic speedskating team voted to change speedsuits from the special ones made by their sponsor, Under Armour, and I have such a crush on their response to the situation, I might just marry it. Under Armour, if you didn’t know, spent a great deal of time and money developing (with aerospace enterprise Lockheed Martin) a high tech suit…
  • Being Picky On The Epic Journey

    Lisa Gerber
    14 Feb 2014 | 8:00 am
    When I was offered a “dream job” in the mountains a little over 10 years ago, I didn’t think twice about jumping at the opportunity. I was scared to leave my home in Seattle, my friends, my good job, my nice condo. But I had known for awhile I was ready to go back to the hills. They were calling me. One thing I did remark was “Boy, if I thought the dating scene in Seattle was bad, it’s going to be really really lonely in Sandpoint.” Funny thing happens, when you decide you’re going to grow old alone in your cabin in the woods and that sounds just great: A former potato farmer…
  • Making Good Things Happen

    Lisa Gerber
    11 Feb 2014 | 8:00 am
    Looking out for #1 I love the winter Olympics. I’m especially motivated by the cross country racing, having done my first real nordic race last weekend and now I’m hooked. But Julia Mancuso won my heart tonight when she said this after a surprise bronze medal;her fourth Olympic medal, the most an American female skier has ever won. “The first thing that went through my head is, ‘See?! I CAN do it!’ If you really believe, if you really, really believe, and if you’re really, really positive, and if you just put it out there and go for it all the time, then good things will…
  • Crescendo Music: The Melted Cheese On Your Content Strategy

    Lisa Gerber
    5 Feb 2014 | 8:00 am
    I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. Especially puppies. And it is a heartwarming story. But I don’t like it because it felt like Budweiser was trying to melt cheddar cheese on my broccoli to get me to eat it. The sappy love story between a puppy and a horse in a contrived attempt to sell me bad beer made me tear up and…
 
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    Clear Prose Communications Inc.

  • 7 Book Industry Secrets Every Self-Published Author Should Know

    Jennifer Tribe
    24 Apr 2014 | 4:36 am
    Thinking about self-publishing your business book? Self-publishing can be an excellent choice — if you go into the project with your eyes open. Here are 7 things worth knowing about self-publishing before you start. Some are tips that will help you, some are pitfalls to avoid. Let’s dive in. 1] It’s perfectly legit to use […]
  • Get More Done and Feel Better Doing It as a Productivity Ninja

    Jennifer Tribe
    17 Apr 2014 | 4:37 am
    There are a metric ton of productivity systems and philosophies out there. You’ve likely heard of David Allen’s Getting Things Done system or the popular Pomodoro technique. You might even have tried “eating the frog” — which frankly I could never get into based on the name alone. Ew. The trick is to find a […]
  • What a 19th-Century Printer’s Guide Can Teach Us About Content Marketing

    Jennifer Tribe
    15 Apr 2014 | 4:35 am
    I’ll admit, I’m something of a contradiction. I’m always exploring new ideas in marketing and publishing, looking for what’s innovative. I love keeping up with the latest developments in technology and social media. At the same time, I thrill to everything old. I’m a collector (and former dealer) of antique paper and photos of every […]
  • Boost Your Conversion Rates By Keeping Signup Forms Simple (Infographic)

    Jennifer Tribe
    10 Apr 2014 | 4:40 am
    In content marketing, signup forms are a fact of life. A form is usually the gate between your visitors and a piece of valuable content. Your visitor pays you with some information, you unlock the content. Fair trade. Except when it’s not. Just yesterday, while doing some research for a client, I landed on a […]
  • Forget Facebook: Why Savvy B2B Marketers Focus Here Instead

    Jennifer Tribe
    8 Apr 2014 | 4:33 am
    The life of a B2B content marketer is a hectic one. Don’t I know! It goes double if you’re a business owner who also wears the marketing hat. There are strategies to craft and analytics to study. There are blog posts and books to write, infographics to design, videos to shoot. And on top of […]
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    Kapost Content Marketeer

  • 5 Must-Have Social Media Tools to Help You Meet Your Goals

    Andrew J. Coate
    24 Apr 2014 | 9:00 am
    Marketers are always seeking new ways to grow and reach an audience. Often this means adding more channels to the mix, particularly when it comes to social media. Of course, this creates major challenges when it comes to planning and messaging across a widening number of networks and platforms. Sorting this out sounds fun, doesn’t it? If marketers want to stay ahead, they need to manage, scale and measure their efforts across social sites. New technologies have emerged to address these challenges. But understanding when, why, and how to use them can be just as overwhelming. The five…
  • How the Best Content Marketing Operations Vet Ideas

    James Moreau
    24 Apr 2014 | 7:00 am
    Every business faces unique roadblocks when coming up with ideas for content. The strategies that work for your team may not work for your content marketing peers at other organizations. But, regardless of your industry or unique corporate structure, there are several steps in the ideation process that every content marketer needs to tackle. The most important? Ensuring there’s always a place for great ideas to be submitted, considered, transitioned into production, then turned into applicable content.  Don’t be intimidated or overwhelmed if you’re having trouble creating…
  • Hiring Advice from HubSpot’s Joe Chernov (and 10 Illuminating Interview Questions)

    Jean Spencer
    23 Apr 2014 | 7:00 am
    When hiring a content marketer, Joe Chernov has some good advice: Forget superfluous numbers. A six-digit Twitter follower count, tons of blog shares, and an avalanche of “likes” don’t matter. As Chernov puts it: you’ve got to “wean yourself off vanity metrics.” He would know. Chernov was one of the first people with “content” in his title. Since then he’s steadily risen to become one of the most influential names in modern marketing, and even named “Content Marketer of the Year” in 2012. Currently, Chernov leads the all-impressive (and growing) HubSpot content…
  • Why Your Blog Needs a Call to Action Flowchart [Free Template]

    Jesse Noyes
    22 Apr 2014 | 9:00 am
    Someday, someone will write a book called “Everybody Blogs.” If the stats are any indication, it will be dedicated to the Fortune 500. But despite the popularity of corporate blogging far too many organizations burn out quickly, leaving deserted digital outposts that are eyesores on a website. This happens for a variety of reasons—a lack of resources, stretched bandwidth, halting collaboration on ideas… Here’s another reason businesses give up on a blog: It just doesn’t convert Don’t blame it on the platform. Well-written, customer-centric blogs are as…
  • Making It Count: A Guide to Content Marketing Analytics

    Jean Spencer
    22 Apr 2014 | 7:00 am
    If you’re investing in content marketing, but you don’t know whether or not it’s actually making an impact on your business… You’re not alone. Only 27% of marketers say they are effectively tracking content. And almost every marketer is struggling to prove the value of that content. How can you do it? Simple: content marketing analytics. Analytics are vital to the success of content marketing strategies. They link your content efforts and investments to quantifiable results such as lead and revenue generation. They demystify impact and value. Why Does It Matter?
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    My Miss Assist

  • Why Article Marketing Works

    Missy
    22 Apr 2014 | 11:52 pm
    If you have a new website and have started writing blog posts, you may want to look into article marketing. This content marketing strategy is one of the easiest ways to get website traffic and it is a great way to build up your loyal readers. I am not speaking of “article spinning” when I […] The post Why Article Marketing Works appeared first on My Miss Assist.
  • Technorati Article – The 5 Pillars of Effective Content Marketing Etiquette

    Missy
    21 Apr 2014 | 3:00 am
    While reading through my Google Alerts this weekend, I came across a great article that was quite different than most of the things I read about concerning content marketing.  Instead of Technorati telling readers how important it is for business to incorporate content marketing into their marketing mix, they get into the nitty gritty of […] The post Technorati Article – The 5 Pillars of Effective Content Marketing Etiquette appeared first on My Miss Assist.
  • Start Business Blogging Consistently NOW

    Missy
    14 Apr 2014 | 3:00 am
    Many people across the world are each day taking to blogging. Blogging has grown from a part time engagement as a hobby, to a more powerful resource, used by millions across the globe for various reasons. Because of this, there is a lot of competition out there and small business owners need to start business […] The post Start Business Blogging Consistently NOW appeared first on My Miss Assist.
  • Do You Struggle With Blog Post Topics?

    Missy
    7 Apr 2014 | 2:20 am
    A small business owner starting a blog today is much easier than it was in the past. Because of the advancement in technology, you don’t have to be computer savvy. You can get everything setup up and ready to go for your first blog post in a few hours. However, one of the struggles I hear […] The post Do You Struggle With Blog Post Topics? appeared first on My Miss Assist.
  • Blog Posts and Google’s Hummingbird

    Missy
    31 Mar 2014 | 3:00 am
    Any successful online business today has a blog, a website or a combination of the two. This is due to the fact that blog posts are powerful marketing tools. Because of that, those that write blog content need to know the implications of Google’s Hummingbird. Over time, there has been speculation as to whether or […] The post Blog Posts and Google’s Hummingbird appeared first on My Miss Assist.
 
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    Recurve

  • Everything You Need To Know About Native Advertising

    Bradley Robb
    23 Apr 2014 | 11:25 am
    It’s hard to get through a news feed without running into an piece on Native Advertising every five posts. And all those opinions do very little to answer one very basic question:Do you want to get into native advertising right now?Before you start anything, it’s a good idea to get a working definition. At Recurve, we define Native Advertising as:the use of ad units that resemble, or actually are, pieces of content on a publication, social network, or website other than that of the ad’s subject.We’ll get into the specifics of that definition in a bit, breaking down the varieties of ad…
  • Optimization Primer

    Edward Baldwin
    21 Apr 2014 | 11:42 am
    You may have read (or at least heard us talking and sharing posts) about Optimization. What does it mean? Well we, and others who have taken a page from lean startup and growth hacking methodology, use it to describe the process of testing a variable to collect date that can be used to aid decision making.Pretty broad, huh? Well, that’s not an accident.The Theory of OptimizationIt all starts with the belief that things can always be better. And that we should be actively pursuing betterment. As opposed to most “traditional” marketing that relies of making big bets (e.g., advertising…
  • Man vs Robot: Who Are You Writing For?

    George R Perry
    18 Apr 2014 | 9:39 am
    There is a war going on right now – the war between writing for humans and writing for robots (search engines). Some may welcome our robot overlords, but, with some luck, most will choose to fight alongside the human resistance.The First VolleyIn the early days of the war it was understood, expected even, that those creating content on the web should appeal to the robots. Why were these traitors amongst us? Why were they not singled out and punished for their treachery?Because they were rewarded for it.As with traitors throughout history, those that created content to appease the robots…
  • Confessions of a Reformed Creative

    Edward Baldwin
    16 Apr 2014 | 12:22 pm
    In a past life, I had the opportunity to work on the launch of a very cool consumer tech product. The technology itself had been thoroughly tested and was ready for retail. I was brought on as part of a team charged with introducing it to the public.From the moment the kick-off meeting started, the whole team of branding, design, web, and PR folks flew into a frenzy of ambitious ideas, bold visions for the “online retail experience” we would build.Before one word was agreed upon, heated arguments erupted over what the brand’s voice should be, and proposals for media buys and events.We…
  • The Death of the Like

    Bradley Robb
    14 Apr 2014 | 11:53 am
    In the past four years, Facebook introduced the Like, turned Pages into publishing platforms, and then seemed to kill their own darling.But don’t worry. This is not another post about the decay of Facebook Reach. No, this is a post about how every brand – from garage startups to the Fortune 100 – should think about Facebook.What was once a social networking site has slowly becomes something entirely different. And it all started with something as innocuous as the word “Like.”What’s In a Like?Facebook introduced the Like in 2009. Back then, the simple Like was reserved for…
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    Blog - Jackie Steinmetz Consulting

  • Finding your social voice

    Jackie Steinmetz
    18 Apr 2014 | 10:08 am
    This post originally appeared in my blog for Like to Share.How you speak to your audience on social media is a direct reflection of your company, and you will be judged by it. But how do you find your social media voice? Should it be playful (see: Taco Bell), educational (see: Intel), motivational (see: NikeThere are many different ways to choose a social media voice, but first, some considerations:1. What are you trying to accomplish on social media? For companies that are looking to build brand awareness, a more casual voice may do the trick. But for those who would like to be seen as…
  • Driving web traffic with social media

    Jackie Steinmetz
    26 Mar 2014 | 9:27 am
    This post originally appeared on the Small Business Milwaukee blog. Learn more about the Small Business Milwaukee here.Driving web traffic is one of the greatest challenges that small businesses experience. Sure, it’s great to have an online presence (in fact, it’s pretty much a necessity these days), but getting eyeballs to your online store is the next step.Done right, posting on social media is a pretty simple way to drive traffic without a major time investment. Here are a few ways to consider: 1. Share your own content. Then share it again. If you’re creating quality content,…
  • Productivity hacks: managing tasks effectively

    Jackie Steinmetz
    14 Mar 2014 | 10:27 am
    Last week, I talked about the tools that I use to manage email effectively. Well, I skipped one, because it’s really my task management system with a brand-spankin’-new Gmail plugin: Todoist.I was always the kind of person that had my system that “just worked” including post-its, flagging emails, keeping lists, and more. It was really hard for me to give that up… there’s something about writing your lists on actual paper that just feels different. But Todoist is the easiest, most intuitive task management system I’ve found, and I’ve tried quite a few of them without much…
  • Productivity hacks: managing email effectively

    Jackie Steinmetz
    7 Mar 2014 | 9:18 am
    We’re all looking for productivity hacks; that’s the main reason content about work effectiveness is so popular. In fact, I spend a decent amount of time reading and sharing such content on Facebook and Twitter. Because of my interest in productivity, I have set processes for email, task, content and social media management - all tips that I plan to share in my productivity hacks series over the next few weeks. Read on to find out how I receive and send over 3,000 emails per month, effectively. Inbox ZeroI practice Inbox Zero (that is, I try to). Inbox Zero was created by…
  • How to make your LinkedIn presence count

    Jackie Steinmetz
    5 Mar 2014 | 8:16 am
    This post was written as part of my social media for business series featured on Like to Share Pages. Check out the rest of the series on their website.In my last post about LinkedIn, we discussed how to build your company page and touched on content scheduling and LinkedIn ads - and the last two items definitely deserve a deeper look. For companies that sell B2B, posting content and advertising on LinkedIn is the perfect way to reach executives and other decision makers. Raising awareness of your business on LinkedIn can be cost effective, and it shortens your sales cycle by delivering…
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