Content Marketing

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  • Why I Totally Hate Google Hangouts!

    Web Ink Now
    David Meerman Scott
    30 Jul 2014 | 8:57 am
    Google Hangouts on Air make me feel stupid. I’ve agreed to do about 20 interviews via Google Hangouts on Air and every time I’ve tried to log onto one, there has been a problem. My technology failure makes me look dim-witted I don’t like that feeling one bit. In most cases, the problem is probably user error. Yep, I freely admit my failure to log in quickly is likely due to ineptitude. But in my defense, I’ve been able to master a lot of technologies, so I’d like to think there’s something that’s not intuitive enough with Google Hangouts for a dummy like me to handle. The…
  • 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

    Convince and Convert Blog: Social Media Strategy and Social Media Consulting
    Greg Ciotti
    29 Jul 2014 | 9:00 am
    Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall...Read the whole entry... »        
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • 4 Lessons from Responsive Design for CMOs

    Marketing Darwinism
    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
  • Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

    MarketingProfs Daily
    30 Jul 2014 | 7:00 am
    Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help. Read the full article at MarketingProfs
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    Content Marketing Institute

  • Unify Your Content Marketing Strategy With a One-Stop Resource Center

    Britt Klontz
    30 Jul 2014 | 3:00 am
    If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do. The problem is, achieving those goals requires a lot of content, and it can be difficult for customers to find all the great content you’ve created if…
  • Rocking The Digital Asset Management Stage of Content Marketing

    Robert Rose
    29 Jul 2014 | 3:00 am
    I’m beginning to believe that 2014 may be the pivotal point where product companies actually start evolving into media brands. The Lego Movie, which has to date earned more than $500 million worldwide, is also very likely to be the first movie produced and sponsored by a product company to win an Academy Award. Make no mistake, for content marketing, This. Is. Big. Now, certainly the idea that consumers’ buying habits are shifting is nothing new. But, (as I discussed earlier this month), in many cases, we have yet to shift our approach to meet those new realities. One of the more…
  • 9 Content Curation Ideas for Bulking Up Your Editorial Calendar

    Heidi Cohen
    28 Jul 2014 | 3:00 am
    2014 is the year of content curation — the most “rad” format of content marketing right now. While 93 percent of B2B marketers use content marketing, they’re encountering significant challenges when it comes to creating the quality content needed to satisfy prospects and customers, according to Content Marketing Institute and MarketingProfs 2014 market research. Specifically, they suffer from a lack of adequate time, have trouble producing sufficient amounts of content, and struggle to get budget. Creating original content on a consistent basis can require a lot of…
  • 5 Steps to Global Content Curation That Reaches Your Gooooaaal

    Renato Beninatto
    27 Jul 2014 | 3:00 am
    It’s a Tuesday just like any other; you wake up, grab a cup of coffee and your smartphone, and log on to your Facebook page to see what’s been posted over the last eight hours. You click “share” on one of the articles you found enticing — maybe it’s about your local sports team’s big win or an 8-car pileup just in time for your commute to work. Congratulations. By sharing that post, you’ve successfully become a content curator. But if global content curation is your goal and multiple languages are involved, just clicking “share” is more…
  • This Week in Content Marketing: Weird Al’s Diabolically Brilliant Strategy

    Joe Pulizzi
    26 Jul 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I discuss the important implications of LinkedIn’s acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it’s owned by foreign investors. We also ruminate on the continuing fall of newspaper ad revenue, puzzle over Time Inc.’s decision to form a new native advertising group, and rave about the marketing genius of Weird Al Yankovic before exploring this…
 
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    Online Marketing Blog - TopRank®

  • The Power of Empathy for More Customer Focused Content Marketing

    Lee Odden
    28 Jul 2014 | 8:23 am
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned. The focus on…
  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
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    Copyblogger

  • How to Fix the Problem With Content Marketing (Free Training)

    Brian Clark
    30 Jul 2014 | 6:00 am
    If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Here’s the main thing you need to understand about online content that builds a business: It’s different from traditional marketing, but it accomplishes what marketing is supposed to do. It’s those differences that cause so many people to struggle. At this point,…
  • Announcing: A New Resource for Those Who Need Great Content

    Sonia Simone
    29 Jul 2014 | 9:00 am
    It’s a common wisecrack around the Copyblogger virtual office. This whole content marketing thing would be a lot simpler if someone else would just write all the content. Whether you’re a writer or not, it’s just a fact that a solid content marketing strategy needs lots and lots of words. Well-crafted, interesting words, assembled into a strategic plan that moves prospects along the path from stranger to happy customer. It isn’t always easy to find the person to write those words. Which is probably why we get so many queries from people asking, Do you know any really…
  • 7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

    Yael Grauer
    29 Jul 2014 | 6:00 am
    So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing. Before I spill the secret, let me tell you what it’s not … It’s not about having the right intentions. Your intentions don’t even matter. Your burning desire to enlighten those around you thirsting for knowledge is useless unless you can clearly explain the information you’d like to share. The problem is not your amount of knowledge;…
  • Get the WordPress Theme That Gives You an Unfair Business Advantage

    Jerod Morris
    28 Jul 2014 | 6:00 am
    So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy? This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014. “That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly? “Let me ask our VP of Marketing,” I said. “He’ll know.” And he did. “We invited our audience to attend, largely by sending out a few…
  • How to Market Your Freelance Business Without Feeling Like an Impostor

    Samar Owais
    23 Jul 2014 | 6:00 am
    You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor even if you’ve established a very solid level of authority and credibility with your blog. What if you can’t deliver? What if clients don’t love your work? What if your past success has all been a fluke? Just the thought of it makes your blood run…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • 4 Ways to Keep People Reading Your Blog

    Patsi Krakoff
    30 Jul 2014 | 3:20 am
    The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them. So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more: Answer your readers’ questions. Imagine yourself as one…
  • Writing Services & Quality Leadership Content for Coaches

    Patsi Krakoff
    23 Jul 2014 | 4:11 am
    If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014. If you’re interested, go to Content for Coaches Summer Sale, here. This is a special opportunity to save money on new subscriptions for quality leadership content. As a bonus, new clients can purchase 12…
  • Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

    Patsi Krakoff
    22 Jul 2014 | 6:44 am
    Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! It’s summer. It’s hot. Could you use a pick-me-up? A bit of inspiration or silliness? How about something to chew on or get you unstuck? How about your clients and followers? In Snappy Sassy Salty: Wise Words for Authors and Writers, you will find all that and more. This is a collection of favorite…
  • E-Newsletters: What’s the Ideal Format?

    Patsi Krakoff
    16 Jul 2014 | 11:30 am
    Newsletters: What’s the best format to send yours so it gets delivered, opened, and read?  There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text. With more and more people using smart phones, iPads, e-readers, and laptops, does anyone prefer plain text? What about PDF files? (Either sent as an attachment, or viewed as a page on their websites.) Here’s my perspective: If you want readers to…
  • E-Newsletter Review: Is There Something Wrong?

    Patsi Krakoff
    9 Jul 2014 | 7:31 am
    How’s your e-newsletter? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters. I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here. I shared many positive comments on the benefits of…
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    Influential Marketing

  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    Rohit
    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    Rohit
    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
  • Tuesday Talks: My Biggest Failure As An Entrepreneur | A Marketing Keynote Presentation

    Rohit
    15 Jul 2014 | 6:42 am
    Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at a Tech Cocktail event around the time of launching Likeonomics.  The talk ranged on a bunch of topics – one of the rare chances when I’m asked to just get on a stage and talk without preparation. The story featured in this talk is about my first and biggest failure as an entrepreneur…
  • Tuesday Talks: Why Faceless Organizations Never Win | A Marketing Keynote Presentation

    Rohit
    8 Jul 2014 | 8:43 am
    I don’t mind being recorded. Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually.  While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting my talks and speaking at mostly private closed events, I have amassed a fairly large collection of videos from all of this speaking that I have rarely had a good way to share publicly.  Until now. Starting today – and every Tuesday afterwards, I plan to share a new video curated…
  • The Underappreciated Brilliance Of The Helpful Honda Campaign

    Rohit
    7 Jul 2014 | 10:19 am
    In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to paying for parking all day in Old Town Pasadena while covering meters with blue…
 
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    Web Ink Now

  • Why I Totally Hate Google Hangouts!

    David Meerman Scott
    30 Jul 2014 | 8:57 am
    Google Hangouts on Air make me feel stupid. I’ve agreed to do about 20 interviews via Google Hangouts on Air and every time I’ve tried to log onto one, there has been a problem. My technology failure makes me look dim-witted I don’t like that feeling one bit. In most cases, the problem is probably user error. Yep, I freely admit my failure to log in quickly is likely due to ineptitude. But in my defense, I’ve been able to master a lot of technologies, so I’d like to think there’s something that’s not intuitive enough with Google Hangouts for a dummy like me to handle. The…
  • Upgrade to Canada #social program nabs tourists from other countries

    David Meerman Scott
    28 Jul 2014 | 9:43 am
    Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day. I had an opportunity to speak with Siobhan Chretien from the Canadian Tourism Commission to learn about a terrific social experiment they conducted. Upgrade to Canada involved intercepting travelers at the Frankfurt and Lyon airports and persuading people to switch their holiday plans on the spot to visit Canada instead. People only had a few minutes to…
  • The Health Club That Tells Its Story by Exercising an Attitude

    David Meerman Scott
    24 Jul 2014 | 6:56 am
    I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the…
  • Sales Benchmark Index lists its competitors on its new site

    David Meerman Scott
    22 Jul 2014 | 6:59 am
    Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey, Bain, Accenture, and others. The page also includes links to the competitors sites. Interesting move! Sharing the names of your competitors with your buyers I’m friends with Greg Alexander, CEO of Sales Benchmark Index. We served on the Eloqua advisory board together. @GregAlexander is very active in social media and is…
  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • How to Effectively Evaluate Your Mid-Year Content Marketing Checklist

    Summer
    29 Jul 2014 | 1:06 pm
    Last night, we were honored to have Joe Pulizzi, founder of Content Marketing Institute, featured on our #AtomicChat. Based on one of his most recent articles, we wanted to learn more about mid-year content marketing checklists and resolutions. As we’re right in the middle of the year (can you believe we’re halfway done the year?!) now is a good time to look at our content marketing strategies thus far and re-evaluate what we have (or don’t have) going on. For Joe, it’s a good time for him to start thinking about planning for the year-end events and into 2015. He also…
  • One Audience Size Does Not Fit All

    John Schuller
    23 Jul 2014 | 9:52 am
    Content, content, content… such an emphasis for many businesses today.  It’s a good bet content marketing is a big part of your organization’s marketing strategy now.  Maybe your company creates its own original content.  Maybe you curate content from a number of outstanding resources. Whatever the case, it’s not enough to simply push a lot of content out to websites or social media channels.  In order for content to engage the audience and get the attention it deserves, it has to resonate with the audience.  If it connects with their interests, they are more likely to share…
  • How to Engage Lurkers on Social Media

    Summer
    22 Jul 2014 | 1:54 pm
    Most people are lurkers on social media. For quite some time now, the popular 99-9-1 rule applied to social media has been floating around. It states that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. What are lurkers? These are people who are following your social media account(s) consuming your content but not interacting with it (or you). They read the content but rarely respond or share. Let’s use Twitter as an example. A person will create an account and test out a few tweets (“Hello world”…
  • How Do You Get To Know Your Audience The Best?

    Jeanne Sachs
    21 Jul 2014 | 4:19 pm
    Audience, Customers, Consumers, Readers.  No matter what “label” you put on them, they are the people you are thinking about when you are writing your content whether it’s being published on a website, blog, in email or even somewhere else on the web.  They are real people with varying interests, knowledge, time, needs, desires and so much more. Many bloggers, Brands and Publishers go to great lengths to understand the people they write content for.  And there is so much data available today. As you well know, we are in the age of “Big Data”.  Back in the…
  • 3 Simple Ways to Incorporate Visuals Into Your Marketing Strategy

    Julian
    18 Jul 2014 | 8:55 am
    One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads. Graphic design is more than pretty pictures and fancy text. It’s a means of visual communication to convey information in an interesting and appealing way. Getting your graphic designer to create images with a consistent look will also strengthen your brand’s visual identity and create an instantly recognizable…
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    Conversation Agent - Valeria Maltoni

  • Kate Spade New York CMO on Building Brand Voice

    Valeria Maltoni
    30 Jul 2014 | 2:45 am
    Starting with a quote from one of my favorite movies, The Breakfast Club: [closing narration] Dear Mr. Vernon, we accept the fact that we had to sacrifice a whole Saturday in detention for whatever it was we did wrong. But we think you're crazy to make an essay telling you who we think we are. You see us as you want to see us - in the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain... ...and an athlete... ...and a basket case... ...a princess... ...and a criminal... You use simple terms, and convenient definitions. Does that answer…
  • 29 Ways to Stay Creative

    Valeria Maltoni
    29 Jul 2014 | 6:52 pm
    29 WAYS TO STAY CREATIVE from TO-FU on Vimeo. Stay curious. Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • Changing the Conversation

    Valeria Maltoni
    27 Jul 2014 | 5:45 pm
    I've been reading more while on a completely offline vacation (remember those?) and came across this quote in David Leddick's excellent book I'm not for Everyone. Neither are You. He says in confrontation, never answer the way people expect you to. I would add, especially by email, which is not a conversation, even though it feels like one. When you are having a disagreement with someone, it is something  like a tennis match. The ball goes back and forth over the net. You say one thing. The other person responds exactly as they are expected to. Nothing advances. No one is convinced. No minds…
  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
  • Happy Birthday to Me

    Valeria Maltoni
    19 Jul 2014 | 4:30 am
    Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
 
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    Marketing Darwinism

  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 Jul 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
  • CMOs Win When High-Value Customers Are Treated Personally Online

    Paul Dunay
    13 Mar 2014 | 11:00 am
    With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to…
  • 4 Lessons from Responsive Design for CMOs

    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
  • Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

    Paul Dunay
    15 Jan 2014 | 10:00 am
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. Better yet, the price was just right, ranging between 15 to 25 cents per click. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world. Now there is a…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Net Neutrality: It’s more than streaming video

    Ian Lurie
    28 Jul 2014 | 4:42 pm
    This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in 2003: Net Neutrality is the concept that all data on the Internet should be treated equally. 99% of the Internet-using public assume this is all about download speed — slower video streaming, gets the headlines. But there’s more to it than Dr. Who reruns (and I love Dr.
  • Lead by Example: 10 Ways to Be a Successful Team Leader

    Jason Olson
    24 Jul 2014 | 11:08 am
    Over the years that I have worked in the project management field, I’ve taken a number of courses, read a number of books, and have seen and utilized a number of tools that have all promised success in leading teams and managing successful projects. And as helpful as they were, I found that the greatest asset in leading teams and managing projects is not found in technical tools and procedures but in skillfully relating to people. You can have all the processes and procedures memorized, have all the certifications, be an expert in all the technical tools, and list out all the terminology…
  • Yep. I’m back.

    Ian Lurie
    18 Jul 2014 | 11:26 pm
    Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done. At that point, he could see Portent needed me back in the job, doing what I love. The bear left. I’ve said that running an agency is like wrestling with a s–t covered bear. I got some time to wash the stink off. After 19 years, I needed that. In another 19, I’ll need…
  • The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

    Josh Patrice
    18 Jul 2014 | 11:42 am
    So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now, we’ve all lived in the happy world of Net Neutrality. Net Neutrality holds that the Internet should be a neutral channel of digital data where no single individual or business (same thing, thanks Supreme Court!) has an (dis)advantage. Right now, that’s not just theory. It’s how the internet is: My blog,…
  • SOS: Save Our (Organic) Social

    Madelaine Kellman
    17 Jul 2014 | 12:22 pm
    It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that if implemented correctly can potentially improve your organic reach and help bolster your overall organic social efforts across multiple platforms. This important strategy is simply ensuring that you have the correct social media metadata coded into every piece of content you post. Social metadata is something that you…
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    Brian Solis

  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
 
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    nick burcher

  • FIFA World Cup 2014 memes - my favourites from the last 4 weeks...

    13 Jul 2014 | 9:09 am
    The FIFA World Cup 2014 is almost finished and I’ve really enjoyed it! Furthermore, social media has been alive throughout and it has been great fun to see the iconic moments of this tournament played out through memes and online discussion.From start to finish key moments have been amplified online and on the final day of the 2014 FIFA World Cup tournament I wanted to capture some of the most entertaining here:1) Van Persieing The opening round saw my favourite goal of the tournament as Spain and the Netherlands were matched up again in Salvador. After going 1-0 down, a remarkable…
  • Diplo using Instagram to tease his latest remix

    29 May 2014 | 6:19 am
    Producer / remixer / artist Diplo is currently in the process of remixing Lorde's 'Tennis Court.' We know this because he decided to tease us using his Instagram account. A black and white Instagram video clip highlights some of the new tune and sees Diplo's 613,269 Instagram followers alerted to his new work - a simple but clever way of leveraging a social space to introduce a new release!Diplo Instagram teaseRelated posts
  • Arsenal players Facetime Theo Walcott after FA Cup Final victory

    18 May 2014 | 6:01 am
    The 2014 FA Cup Final saw Arsenal play Hull at Wembley Stadium in London.  After a great game Arsenal won the FA Cup trophy, but, after getting injured in an earlier round, Arsenal's Theo Walcott was not at Wembley stadium. Theo Walcott's Arsenal team mates felt sorry for him, so they 'Facetimed' him directly from the pitch!Theo Walcott Arsenal Facetime at the FA Cup FinalOn their official YouTube channel Arsenal published this short video showing how Carl Jenkinson and Alex Oxlade-Chamberlain celebrated the FA Cup Final win with Theo Walcott through Facetime.  Technology has moved…
  • Will.i.am taking live selfies on The Voice UK #thevoiceuk

    22 Mar 2014 | 2:33 pm
    In the first series of The Voice UK in 2012 I posted about Will.iam surreptiously using his phone to live tweet during the show direct from his judges chair.  At the time Will.i.am tweeted 'I told the bbc: "it may seem odd me tweeting...but trust me...this will be the norm one day & people are going to copy it"...'Move on 2 years to today and The Voice UK is highlighting tweets on screen and both presenters and judges are running around taking and posting selfie photos.  Will.i.am is the protagonist for all of this, has an iPad with him in his chair and has been busy posting…
  • FIFA World Cup Trophy Tour by Coca-Cola - get a photo with the Trophy!

    15 Mar 2014 | 1:44 am
    The FIFA World Cup Trophy Tour by Coca-Cola has been running since September 2013 and sees the FIFA World Cup trophy touring the world in advance of the Brazil competition. FIFA World Cup Trophy Tour by Coca-Cola route mapLast night the #trophy was in Westfield in London (W12) and it was a great experience! Trophy Tour attendees could have their photo taken with the FIFA World Cup and were then given a print of the photo + a link to a free digital download of it. Here's part of my photo (I've edited out the other people as I haven't asked their permission about whether I can post them…
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    The Toad Stool by Alan Wolk

  • Changing Business Models: C-Suite TV and The Value of a Strong Brand

    21 Jul 2014 | 5:42 am
    I don’t usually do self-promotion for a company I work for, but last week Piksel launched something that I think is noteworthy.Jeffrey Hayzlett is a well-known fixture on the business conference circuit, the author of several well-known books and the host of Bloomberg TV’s successful The C-Suite show. He’s got a powerful social media presence: 65,000 Twitter followers, 35,000 Facebook fans, with more following him through his website and things like the Hayzlett Book Club.Which is important because last week, Jeff launched his own video portal, C-Suite TV, via Piksel. It’s a place to…
  • What's Holding Up TV Everywhere?

    17 Jul 2014 | 1:16 am
    Earlier this week, the 9th Circuit denied Fox’s appeal of the District Court’s denial of a preliminary injunction against Dish and its SlingHopper app, ruling that the app did not appear to be causing “imminent danger” to the Fox network. The battle itself, over technology that’s (a) already out of the bag and (b) gives consumers access to the content they’ve already paid for (albeit on an alternate device) is just one sign of why TV Everywhere is still pretty much TV Nowhere in the US right now.IN HOME VS OUT-OF-HOMEOne of the key sticking points seems to be confusion over the…
  • New on Beet.TV: Video Interview About How To Make More Money With Video

    1 Jun 2014 | 10:16 am
    I was interviewed by Andy Plesser this week on what's going on with Piksel and how the merger of video and TV is opening up a whole new world of money-making opportunities. Watch below or on Beet.tv
  • New At The Guardian: The Future of Monetising Television

    9 May 2014 | 9:51 am
    Can something as unsexy as non-skippable VOD really be the savior of the TV industry's current business model? That's the argument I'm making in this piece that's up today at The Guardian.While the changes brought about by technology are threatening to dismantle the television industry as we know it, a saviour may arise from a most unlikely place: Video On Demand, or VOD. Because in a world where all programming is available on demand, all the time, there may be hope for the existing models yet.While the UK has had BBC's iPlayer for several years now, there is no equivalent in the US. VOD is…
  • Talking Head: Commenting On The Aereo Case On CBC National News

    23 Apr 2014 | 9:29 am
    I was interviewed by Aaron Saltzman from CBC (Canadian Broadcasting Corporation) about why today's U.S. Supreme Court decision about Aereo could affect TV viewing everywhere. (Piece is very well done. You can find me at 02:09. Watch below or on the official CBC site)
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    Servant of Chaos

  • Creating a sustainable food culture with @OzHarvest for #ThinkEatSave

    Gavin Heaton
    21 Jul 2014 | 2:59 am
    In 2013, OzHarvest set themselves the goal to “feed the 5000” using rescued food. And after that first successful initiative, in 2014, the aim was to grow the one-day event significantly. For ThinkEatSave, OzHarvest partnered with with the United Nations to tackle the issues of food and nutrition security and sustainable food systems. Some of the nation’s top chefs, politicians and celebrities united at events held across Sydney, Adelaide, Brisbane, Melbourne and Newcastle to take a stance against food waste, and serve thousands of members of the public a free, delicious and hearty hot…
  • Challenges Facing the Digital Economy #SMWsyd

    Gavin Heaton
    15 Jul 2014 | 9:17 pm
    As part of the planning and advisory work that I am doing with Social Media Week, Sydney, we took a few moments out recently to share our thinking on the challenges that are facing Australia’s digital economy. This video captures the hot topics according to Tiphereth Gloria, Joanne Jacobs, Katie Chatfield, Ross Dawson, Jeff Bullas and myself. It’s shaping up to be an excellent conference. Hope you can make it. Tweet
  • Speak Up About Mental Health

    Gavin Heaton
    13 Jul 2014 | 11:19 pm
    Years ago when Mark Pollard and I were working on The Perfect Gift for a Man, we felt like we were doing something important – encouraging people, men in particular – to speak up, write and share their stories. And it wasn’t just the fact that young men commit suicide at more than three times the rate of women of the same age – nor even the severe impact that depression is having on young people – that was staggering. It was the way that people and stories came out of the woodwork once we asked. Stories are a powerful way of connecting – but they do need to find a space in which…
  • Going Viral for all the Wrong Reasons

    Gavin Heaton
    15 Jun 2014 | 4:25 am
    Every time someone reads, clicks or shares a link or piece of content that we have created, it sends a small dose of dopamine into our brain. This release provides us with a sense or reward, pleasure – and encouragement. It’s why (for the marketer) digital marketing or social media can be addictive. It is also why those who don’t use social media fail to understand the way that participation can become contagious – or how content can go “viral”. Unfortunately, the concept of “virality” has positive and negative connotations. And while the highs that come with a viral “hit”…
  • Tales of the One in Ten

    Gavin Heaton
    5 Jun 2014 | 6:04 am
    Disadvantage can shape an entire life. This short, animated film by The Smith Family called, David & the Big Heavy, follows the true story of a young boy struggling to cope with issues at home and school as his family adjusts to life in a new country. But then something happens that he could never have imagined. Watch and share and help change someone else’s story. Tweet
 
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    Web Strategy by Jeremiah

  • Crowdfunding is the Highest Form of Loyalty: Shared Destiny

    jeremiah_owyang
    28 Jul 2014 | 6:12 am
    Harvest a thousand ideas. Above photo from popular photographer, and my friend, Thomas Hawk. Crowdfunding is the highest form of loyalty, but only a few big companies have deployed this crowd strategy. Big companies can learn from Indiegogo, and Kickstarter. You’ve heard of Indiegogo, Kickstarter, and other crowdfunding platforms for the tech savvy, but what does it mean to corporate product development and marketing strategy? Today’s crowdfunding projects include a panoply of products that never make it to the shelves. I jokingly refer to this as “this decade’s home shopping…
  • Collaborative Economy Markets: Platforms, Providers, and Partakers

    jeremiah_owyang
    11 Jul 2014 | 7:51 am
    Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine…
  • Why Investors are in Love with the Collaborative Economy

    jeremiah_owyang
    3 Jul 2014 | 12:43 pm
    Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work…
  • 12 Collaborative Services for Success at Work

    jeremiah_owyang
    16 Jun 2014 | 8:39 am
    This post was originally posted on Shareable, the leading website on the growing movement. Top photo credit: Yusuke Kawasaki. The collaborative economy empowers ordinary people to share their unused resources, such as time and goods, often in a peer-to-peer commerce model. We tend to think of this model impacting us as individuals, as illustrated in the popular Honeycomb graphic. However, shared services (many of which I use) aren’t limited to personal use. The collaborative economy model is expanding to include these strategies and technologies at the B2B level. See my quick guide…
  • Tesla Lets Go, to Gain the Market

    jeremiah_owyang
    14 Jun 2014 | 7:56 am
    Can a corporation let go, in order to win it all? Tesla has deployed a business strategy we call “Provide a Platform” which enables your ecosystem to design, build, enhance, fulfill, support your own products for you. Tesla, who’s already a market leader in their category, made a surprising move, by releasing their patents as open source.  This move patterns co-innovation moves we see from companies in the Collaborative Economy that are partnering with their own customers to create products like GE+Quirky, Barclay’s Card Ring, and others companies that I share from my…
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    Seth Godin's Blog on marketing, tribes and respect

  • This is ours

    Seth Godin
    30 Jul 2014 | 1:55 am
    Last night on the bike path I passed a well-dressed citizen, walking along with a bottle of water. I was stunned to see him finish his water and hurl the bottle into the woods. I stopped and said, "Hey, please don't do that." He looked at me with complete surprise and said, "what?" as if he didn't understand what 'that' was. His conception of the world seemed to be that there was two kinds of stuff... his and not-his. The park wasn't his, so it was just fine to throw trash, in fact, why not? The challenge we have in the connection economy, in a world built on ever more shared resources and…
  • The easy ride

    Seth Godin
    29 Jul 2014 | 2:39 am
    We know what you want to accomplish. We know how you'd like everything to turn out. The real question is, "what are you willing to push through the dip for?" What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.        
  • Doing the hard things

    Seth Godin
    28 Jul 2014 | 2:20 am
    One model of organization is to find something that you're good at and that's easy and straightforward and get paid for that. The other model is to seek out things that are insanely difficult and do those instead. Dave Ramsey does a three hour radio show every day. He books theaters and has a traveling road show. He has the discipline to only publish a new book quite rarely, and to stick with it for years and years as it moves through the marketplace. He has scores of employees. And on and on. By doing hard work that others fear, he creates unique value. Rick Toone makes guitars that others…
  • Brace for impact

    Seth Godin
    27 Jul 2014 | 2:55 am
    I would imagine that there are certain situations, perhaps involving the martial arts, where bracing for impact is a good idea. The rest of the time, not so much. If your car is about to hit a tree at thirty miles an hour, or the jet is about to slam into the wall of the Grand Canyon, it's not altogether clear that tensing all your muscles and preparing to be squashed is going to do you much good at all. Worse than this, far worse, is that we brace for impact way more often than impact actually occurs. The boss calls us into her office and we brace for impact. The speech is supposed to happen…
  • If you can't sell it, you can't build it

    Seth Godin
    26 Jul 2014 | 2:19 am
    Architecture students bristle when Joshua Prince-Ramus tells them that they are entering a rhetorical profession. A great architect isn't one who draws good plans. A great architect gets great buildings built. Now, of course, the same thing is true for just about any professional. A doctor has to persuade the patient to live well and take the right actions. A scientist must not only get funded but she also has to persuade her public that her work is well structured and useful. It's not enough that you're right. It matters if it gets built.        
 
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    Greg Verdino's Marketing Blog

  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 4 Essential Steps to Improve Site Performance

    Michelle Berdeal
    23 Jul 2014 | 6:17 am
    If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please your prospects AND search engines? How can search engine optimization help…
  • How To Do Storytelling at Scale

    Bernie Borges
    13 Jul 2014 | 5:33 pm
    Brand marketers around the world have jumped on the content marketing bandwagon. Often the most common question among marketers pertains to what content to produce. Marketers want to know what content will appeal to their audience. Of course, audience focused content marketing best practices with persona analysis to determine the interest of your audience is content marketing 101. The best thing a marketer can do is to understand that people respond well to storytelling, whether B2B or B2C. Have a Storytelling Mindset Ideally, your marketing team is organized around a storytelling mindset.
  • Chipotle Niche Keyword Strategy Drives SEO Performance

    Billie Ginther
    2 Jul 2014 | 5:39 am
    While researching SEO strategy data recently, I uncovered some performance indicators that I though were worthy of sharing. This particular strategy is only valuable when pairing a trending topic buzzword, in this example, Chipotle, with a more niche long tail keyword that is relevant to both your title and content strategy. Creating informative and valuable content is vital. However, keywords can impact discoverability when embracing an objective-driven content strategy that focuses less on exact match keywords and more on keyword roots that are most valuable and descriptive to your brand…
  • 3 Simple Tips to Getting Started with Online Video Marketing

    David LeFevre
    19 Jun 2014 | 6:54 pm
    As the popularity of video content is on the rise, it’s now more important than ever for marketing departments to develop an engaging video marketing strategy. Many B2B businesses are ready to dive into the world of online video marketing, but they just don’t know where to start. At first it can be intimidating, but here are 3 simple tips that can make the transition easy for your business. 1)Make Sure Your Content is a Good Fit for a Video Format Before you jump into video creation, make sure your ideas are a good fit for this medium. Some content is better suited for text in blog…
  • Are B2B Firms Ready for $10M Spam Fines?

    Billie Ginther
    13 Jun 2014 | 7:45 am
    US Business-to-Business Companies Must Re-think Commercial Electronic Messaging Strategy Canada’s new CASL commercial electronic messaging (CEM) Spam regulation goes into effect July 1, 2014.  US businesses that promote in North American or on a global scale must take heed of the new requirements or face big fines. This creates some unique challenges for B2B sales and marketing. Is your business ready for the new requirements? Whether you are a B2C or B2B business, CEM can drive profitable revenue. While the laws are intended to eradicate the invasion of flagrant spam to consumers,…
 
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
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    SEO Copywriting

  • SEO Copywriting Top 10: July 23 to 29, 2014

    Tracy Mallette
    30 Jul 2014 | 3:00 am
    Want to become a full-time writer? Check out post #1 for ways to overcome woes and live your dream. Leave all of the above writer cliches behind – oh, except for that “successful” one (which isn’t a writer cliche at all anyway) – and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it – and how you can, too! Lying awake at night distraught over your glaringly blank editorial calendar? Heidi Cohen’s content curation tips will help you quickly fill it up! For you search geeks – aka you … and me – Bill…
  • New to SEO writing? 5 Essential Things You Need to Know

    Heather Lloyd-Martin
    24 Jul 2014 | 3:30 am
    Are you new to SEO writing and wondering if it’s right for you? You may fear that SEO writing is too technical. Or it’s too unnatural to write “how Google wants.” Relax. SEO writing is much easier than you think. If you’re looking to build a new skill set, here are the essential things you need to know. - You need to be a good writer. Period.   Can you tell a compelling story? Can you keep readers on the edge of their seats, salivating for more information? Good. SEO writing is more than “giving Google what it wants.” It’s being a good writer…
  • SEO Copywriting Top 10: July 16 to 22, 2014

    Tracy Mallette
    23 Jul 2014 | 3:00 am
    Niche market? There’s a content strategy just for you! You freelance SEO copywriters won’t want to miss this one! In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies! You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far. AND … Got an unfamiliar niche? Check out #8 for a content strategy that’s perfect for you! There’s more copywriting greatness in there for ya, too, so enjoy! 1.
  • Creating Blockbuster Content: 7 Essential Tips for SEOs

    Danny Goodwin
    17 Jul 2014 | 3:00 am
    More content no longer means more success in SEO. It just means too much content. When it comes to content creation, we’re seeing a shift in quantity to real quality. The launch of Google’s original Panda algorithm, which targeted thin content, started this big focus shift, which continues to this day. At SMX Advanced, Brent Csutoras, Social Media Strategist & Owner at Kairay Media, shared seven essential tips on how to create blockbuster content today. Here’s a recap. 1. Goals Define Your Definition of Quality Quality is in the eye of the beholder (the reader or…
  • SEO Copywriting Top 10: July 9 to 15, 2014

    Tracy Mallette
    16 Jul 2014 | 3:00 am
    Delve into the psychology of anticipation in this week’s SEO Copywriting Top 10. There are a couple posts about the psychology of conversion for you this week. Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples. Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career. The anticipation must be killing you, so I’ll let you get to it! 1. Mike Murray writes The Great Content Checklist: Tips, Tools, and…
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • Are You Hiding Your Best Content on Your Homepage?

    Jay Baer
    30 Jul 2014 | 5:00 am
    Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.Here’s a Jay Today video about why EVERY page on your website is potentially the homepage, and why you cannot hide your most important content solely on that page. (transcript below, if you prefer)JayToday is available on ...Read the whole entry... »        
  • 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

    Greg Ciotti
    29 Jul 2014 | 9:00 am
    Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall...Read the whole entry... »        
  • [New Research] Do Viral Emotions Differ by Age and Gender?

    Kelsey Libert
    29 Jul 2014 | 3:00 am
    When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example, the average percentage markup for the services industry is close to 3,000%!Are you surprised?The answer just may be different based on your generation or your gender.Putting Emotional Response to the TestContent can inspire a range of reactions, but viral, highly shareable images inspire a range of predictable emotional reactions – and those reactions are...Read the whole entry... »        
  • Why It Might Be Time to Completely Change Your Social Media Strategy

    Jay Baer
    27 Jul 2014 | 8:07 am
    I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego).My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media strategy.I’ve embedded the slides and video below, and I do hope you’ll spend a few minutes now (or download for later) because this...Read the whole entry... »        
  • How to Respond to Every Social Media Inquiry in an Average of 19 Minutes

    Jay Baer
    25 Jul 2014 | 3:00 am
    Tweetable MomentsYou have to have great customer service before you attempt social customer service.dgingissTweet ThisTaking Customer Service OnlineDiscover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well. They answer questions on Twitter and Facebook from 9am to midnight EST every day.Dan Gingiss has a team of about 15 customer service representatives in a call center in Utah. They were...Read the whole entry... »        
 
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    PR 20/20 Blog

  • How To Define Critical KPIs Across the Marketing Funnel

    23 Jul 2014 | 12:45 pm
    This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. Let us know what you think in the comments! The latest in digital technology enables marketers to measure performance across all activities. Yet, it's become a daunting task rather than an opportunity to continually assess and evolve strategies. According to Adobe’s Digital Distress report, 76% of marketers believe measurement is important, yet only 29% believe they are doing it well. As Paul Roetzer (@paulroetzer) reminds us:…
  • How to Use Marketing Automation to Improve Your Lead Nurturing

    17 Jul 2014 | 1:50 pm
    “I, for one, welcome our robot overlords.” Ken Jennings wrote that as he lost the quiz game Jeopardy to Watson, IBM’s super-intelligent computer. Jennings was the show’s most winning contestant, but was bested by the company’s collection of computing power and artificial intelligence. Just because the machines got the best of Ken doesn’t mean marketers can’t coexist with them. And for marketers, that means marketing automation.  How Marketing Automation Improves Lead Acquisition and Nurturing PR 20/20 founder Paul Roetzer (@paulroetzer) describes…
  • Marketing and Sales Alignment: New Strategies for New Buyers

    16 Jul 2014 | 6:30 am
    An evolution in the buyer journey has caused a fundamental power shift in the direction of the consumer. As marketing controls a greater share of the purchasing conversation, the roles of both marketing and sales are changing. What must follow is a new dynamic between sales and marketing, and new strategies to capture and convert leads. Agree to Accountability. As Trish Bertuzzi (@bridgegroupinc) explains, sales and marketing have decidedly different strategic approaches: Team-to-many vs. one-to-one, a team approach vs. personal accountability, and so on. While the methods may differ, what…
  • Get Liked: Reinvent Your Social Media Strategy

    8 Jul 2014 | 5:15 am
    Thanks to social, today’s marketing pros have the power to shape a virtual identity. Social media is the convenient meet-up for both personal and professional networking needs. It offers information sharing and personal connection.  Unfortunately, too many brands are fumbling their way through social without a strategy or a purpose. Whether you’re perfecting a company image, or your own personal brand, there are ways to be more relatable, and likeable, on social. Below are three tips to make your efforts more focused, strategic and brand-centric.    1. Strike a…
  • 4 Rules to Creating Social Media Content That Cuts Through the Noise

    1 Jul 2014 | 5:30 am
    Social media has massively shifted the way we interact, share information, form relationships and conduct business. Marketers want to harness the power of social media, but content oversaturation has filled channels with a lot of noise, making it difficult to connect and convert. It’s time to finally figure out how to create social media content that stands out.  In Jab, Jab, Jab Right Hookauthor, entrepreneur and social media expert Gary Vaynerchuk (@garyvee) shares lessons his team at VaynerMedia (@VaynerMedia) have learned about successful social media and digital marketing…
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    Social Media Explorer

  • Is Ego Coming Between the Value You Could Offer Your Audience?

    Nichole Kelly
    30 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience. First, it’s important to have a discussion about self-promotion…
  • A leader in thought does not make you a thought leader

    Nichole Kelly
    29 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence. Why do you want to be a thought leader? What difference does it really make if you or your brand is a thought leader? As an individual, perhaps you’ll be more respected, have more credibility, get more…
  • Is Your Ego What’s Really Driving Your Social Presence?

    Nichole Kelly
    28 Jul 2014 | 3:00 am
    Have you ever stopped to think about why you’ve developed a social presence for yourself? I mean really stopped and asked, why am I doing this? Is this for me? Or is this for them? Many of us would probably answer that we are there to serve others, but, as I look at the content that is being shared, it’s pretty clear that we’re really there to fuel our ego. Unfortunately, brands are no different. We all jumped on the social wagon without a clear purpose and mission, and if we really looked deeper, we’d see it was a whole bunch of ego that led to a game of ego back-patting. You share…
  • 3 Ways you’re Sabotaging the Sale

    Jason Spooner
    25 Jul 2014 | 3:00 am
    When it comes to closing the deal, you could be your own worst enemy. Not happy with your sales numbers? Is your site not converting at the rate you need? Don’t blame the leads (The leads aren’t weak, you’re weak!). Instead, the answer could be looking you in the eye every time you visit your company’s website. Un-optimized websites and difficult conversion processes are kryptonite to a high conversion rate and could be the very thing that is sabotaging your sales. Here are three of the most common areas of #salessabotage we see at SME Digital. Your Website Isn’t Optimized By now…
  • Be the editor of your brand

    Tracey Parsons
    24 Jul 2014 | 3:00 am
    There are about a thousand ways to say what I need to say today: Less is more. Never add, always subtract. Pare it down. I’ve recently decided that we could all use a good editor. It’s easy to believe that pushing out new content several times a day is the goal. It isn’t the goal. It isn’t even close to the goal because, well, it’s potentially annoying to your customers. The goal should be pushing great, sharable content. I think that’s where we all started. I think we started with good intention to contribute great content to our audiences, but then we fell into the trap that we…
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    9 INCH MARKETING

  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
  • Starbucks Teen Barista Rebukes a Customer By Defending a Mother’s Right to Breastfeed

    Stan Phelps
    9 Jul 2014 | 6:05 am
    This post was originally published on Forbes.com: It’s Wednesday morning in Ottawa, Canada. Julia Wykes is out shopping with her 5-month old son. She decided to visit the Starbucks on Trainyards Drive. According to Monica Beyer at the website She Knows, “She’d planned on getting a drink to go, but her […]
  • Three Marketing Lessons in Lagniappe from the New House Whip Steve Scalise

    Stan Phelps
    3 Jul 2014 | 7:29 am
    This was originally posted on Forbes: Three marketing lessons in lagniappe from the new House Whip Steve Scalise A month ago Steve Scalise was an obscure member of the rank and file in Congress. Two week ago he made the successful ascent into the Republican leadership.  The five-year representative from the […]
  • There is no such thing as just meeting expectations. An interview with Stan Phelps at the Customer 360 Symposium

    Stan Phelps
    20 Jun 2014 | 8:30 am
    This interview was originally posted on Ashton Media. It contains a question and answer session where Mark Abay and I speak about customer experience at the Customer 360 Symposium: The psychology of the customer journey Mark: Stan, in your presentation, you focused on the psychology of the customer journey. Tell us a little bit […]
 
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    TheContentWrangler.com

  • Information Development World Pre-Conference Workshops

    Trey DeGrassi
    14 Jul 2014 | 8:53 am
    At Information Development World, we have nine Pre-Conference Workshops on Wednesday, October 22, covering a variety of topics related to creating exceptional customer experiences. Workshop size is limited to encourage deeper exploration and maximum time for discussion. All workshops run from 9:00am until 5:00pm with morning and afternoon breaks, as well as a lunch break. All workshops cost $500. Content Strategy in a Day Rahel Anne Bailie, Content Strategist, Owner, Intentional Design Content is only as smart as the content strategy behind it. What happens in the analysis phase informs…
  • 7 Original Ways to Use Tumblr for Content Marketing

    Rohan Ayyar
    8 Jul 2014 | 8:22 am
    By Rohan Ayyar One of the relatively newer social media platforms (Tumblr was founded in 2007), Tumblr has seen some spectacular growth in the last couple of years. With about 189 million blogs hosted on Tumblr, 93 million new posts every single day, and about 42% of the entire domestic traffic of the United States visiting Tumblr blogs, it is well and truly a force to reckon with. If Tumblr’s usagestatistics are impressive, its user statistics are even more so. The omnipresent Neil Patel points out on QuickSprout that 65% of Tumblr users have a college degree, with 56% having some sort of…
  • To Reach A Global Audience, Consider Writing For Computers First, Humans Second

    Scott Abel
    3 Jul 2014 | 6:35 am
    By Scott Abel, The Content Wrangler Scott Abel Ninety-six percent of the world’s consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That’s why many US firms have their sights set on emerging international markets. They’re developing partnerships and setting up shop in nations around the globe. It’s an exciting time. The opportunities are many. But, in a global economy, getting the right content to the right people at the right time in the right format and…
  • What Books Should Every Content Strategist Read?

    Scott Abel
    27 Jun 2014 | 6:00 am
    Help us make the list of books that you believe every content strategist should read. Vote for your favorites (already on the list) and add your suggestions. Content Strategy Books Content Strategy Books Scott Abel | 22 items | 2082 views What books should every content strategist read? Source: http://thecontentwrangler.com/2014/06/27/what-books-should-every-content-strategist-read/ Follow List Embed List Share 1. The Language of Content Strategy The Language of Content Strategy is the gateway to a language that describes the world of content strategy. Co-produced by Scott Abel and Rahel Anne…
  • Content Marketing Institute Acquires Intelligent Content Conference (ICC)

    Scott Abel
    26 Jun 2014 | 5:00 am
    Content Marketing Institute (CMI) today announced the acquisition of Intelligent Content Conference (ICC), founded by The Rockley Group and co-produced with The Content Wrangler. The Intelligent Content Conference is the largest event in North America focused on helping organizations deliver the right content, to the right audience, anywhere, anytime, on any device. “With the amount of content produced today, more efficient ways to handle structured content, content reuse and intelligent content is critical. Breaking down silos and aligning strategy and marketing teams is necessary for…
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    Rex Hammock's RexBlog.com

  • The NYT’s Chronicle: A Timeline of the Usage of Words & Phrases

    Rex Hammock
    24 Jul 2014 | 2:01 pm
    (Above: According to Chronicle, the word “Rex” peaked a century ago. Oh well.) The New York Times has opened to the public a graphing tool called Chronicle, an N-gram viewer that generates a timeline chart of the usage of a word or phrase appearing in the New York Times during the past 162 years. The tool is very similar to Google’s Ngram Viewer a graphing tool that generates a timeline of words or phrases appearing in books scanned into the database of Google Books. Alexis Lloyd, Chronicle’s creator, explains it in this blog post. Quote: Two years ago, I created…
  • How John Seigenthaler Changed Wikipedia

    Rex Hammock
    12 Jul 2014 | 11:47 am
    John Seigenthaler, the legendary editor of Nashville’s daily newspaper, The Tennessean, died yesterday (Friday, July 11, 2014) in his Nashville home. In addition to recounting his remarkable career in journalism and public service, an event nine years ago that’s now referred to by early contributors to Wikipedia as “the Wikipedia Seigenthaler incident” earned a paragraph in Mr. Seigenthaler’s New York Time’s obituary. As a Nashvillian and admirer of Mr. Seigenthaler for decades, I was angered in 2005 by that thoughtless and vulgar prank that became one of…
  • A Simple, Clever, Why Didn’t I Think of That Idea

    Rex Hammock
    4 Jul 2014 | 12:16 pm
    For years, I’ve been fascinated with the ways in which one can tell stories with maps using simple tools Google Maps provides. (Since my first attempt at doing it, the tools have become incredibly more sophisticated). On the website for the public radio show, This American Life, I just ran across a map-as-feature that I can’t recall seeing on another news site. It could be on lots of them, I just don’t recall ever having seen it. And it could have been on This American Life’s website for years, but I just saw it for the first time today. This American Life calls the…
  • The Pundit’s Worst Fear: When Facts Don’t Support the Narrative

    Rex Hammock
    13 Jun 2014 | 4:56 am
    All week, anyone who follows the news has been carpet-bombed with punditry informing them that House Majority Leader Eric Cantor’s defeat was because he supported immigration reform. Yet now, polls on both the right and left are revealing that immigration reform was far down on the list of issues that influenced the election’s outcome. Reporting on a poll conducted by Americans for a Conservative Direction, Politico says, “Only 22 percent of Virginia residents who voted for Cantor’s opponent, Dave Brat, cited immigration as the primary reason for their vote. About 77…
  • This Interactive Chart is Great, Except for How it’s Not

    Rex Hammock
    6 Jun 2014 | 8:44 am
    I really want to love this epic interactive chart on NYTimes.com as much as I’ve loved previous ones. It certainly succeeds in what it set out to do: present data in a visual form that comes as close as possible to demonstrating the unequal distribution of economic impact during the period in time popularly called, “the Great Recession.” I want to love it because it is so rooted in principles I appreciate as a reader: the use of devices such as “sparklines” that enable a vast array of datapoints to be displayed together, in one cohesive, easily comprehensible…
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    Straight North Internet Marketing Blog

  • It’s Always Hockey Season at Straight North

    Brad Shorr
    14 Jul 2014 | 11:46 am
    To support the Chicago Blackhawks during their 2013-14 run to repeat as Stanley Cup champions, Straight North raffled off several Blackhawks jerseys to its employees every time the Hawks won a playoff game. And although the Hawks came up a little short this year — an inch from the Finals — we’re all set to start cheering them on for next year, as you can see from the photo above. When it comes to supporting the Chicago Blackhawks, there’s no checking our enthusiasm! Hockey madness is no surprise at Straight North. CEO David Duerr, who hails from Buffalo, NY, another…
  • 5 Attributes of a Great Copyeditor

    Brad Shorr
    19 Jun 2014 | 5:43 am
    Any serious content marketing program has a first-rate copyeditor on the team. As a copywriter, I recognize the value of a great editor; unfortunately, non-writers sometimes don’t. But for any business aspiring producing high quality content (and no other type is worth producing), an editor is a must-have resource. An editor ensures that content is accurate, concise, clear, free of grammatical errors and written in a style appropriate to the target audience. Without an editor, few people will read your content and fewer still will find value in it. So, if your business is looking for a…
  • 3 Ways to Write More Persuasive Business Content

    Brad Shorr
    29 May 2014 | 9:32 am
    The more persuasively you write, the more business you’ll do — and the faster you’ll do it. Here are three proven writing tips that add persuasive power to whatever form of business content you’re working on. 1. Don’t Bury Your Lead The very first issue to address in copywriting is this: Why should somebody read what I’m writing? Notice the first sentence of this post. Why should you read a post about persuasive content? Because it will help you do more business. Is that point self evident? Maybe yes, maybe no. But for Web writing in particular, never…
  • 3 Ways to Boost Website Engagement

    Carol Roth
    13 May 2014 | 5:50 am
    Having a website is an absolute must for most any viable business nowadays. But, merely having a business website doesn’t do you any good if the only visitors that see it are your mom and some spambots from Russia. And since pretty much anybody with 10 bucks and an idea (well, let’s be honest, the idea doesn’t even really matter that much if you’ve got the 10 bucks!) can have or already has a website, getting viewers to go to your website (and purchase your offerings) amongst all of the other online competition can be a real challenge, here are 3 ways to help your business boost…
  • 4 Ways to Be a Better Leader

    Carol Roth
    29 Apr 2014 | 6:34 am
    One of the biggest drivers of success in businesses big or small is having strong leadership. But, for many in the small business community and those entrepreneurs just starting out, their expertise may be in pie-making, consulting or dancing, which does not necessarily translate into effective leadership. So, if most of your leadership experience comes from leading the conga line in your dance studio, here are 4 easy ways that you can improve your leadership skills: (1) Set the Standard We’ve all heard the saying “Do as I say, not as I do”. But, if this is the method by which you lead…
 
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    Jeff Korhan

  • Superstar Selling: How to Think Like a Marketer and Sell Smarter

    Jeff Korhan
    30 Jul 2014 | 12:53 pm
    You can also subscribe here with iTunes or Stitcher. Subscribing with SoundCloud is coming soon. This is the debut episode of This Old New Business weekly podcast with Jeff Korhan. Each 30 minute episode features sales and marketing experts sharing how businesses today are successfully taking their traditional or “old” practices for building profits, and making them new again. It should not come as a surprise that they are doing this by successfully adapting to a digital, social, and global environment. So, if your business is wants to learn first-hand what works for growing a…
  • Podcast Launch: This Old New Business with Jeff Korhan

    Jeff Korhan
    30 Jul 2014 | 8:02 am
    This is the official launch of our new weekly podcast show: This Old New Business. I know, it’s a curious title. The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation. We hope you join us every join. About The Show This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill…
  • LinkedIn: A Global Economic Platform

    Jeff Korhan
    28 Jul 2014 | 2:30 am
    It’s not necessary to understand how the social networks function to derive utility from them. However, that knowledge will not only give your business more clarity for making better decisions, it will help it identify and adapt to emerging trends long before the competition. The magic that enables the various digital networks to do what they do well is known as digital graphing or mapping. Digital graphs are the foundation of each and every digital network, with specific strengths the result of their respective structures. Facebook is a social platform, Amazon commerce, Google content, and…
  • Here’s How to Communicate with My Business

    Jeff Korhan
    21 Jul 2014 | 2:33 am
    Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. Since every business is unique, I’ll share key elements of our process that you can adapt to yours. I’m confident you will learn new ideas for improving your communications, while also helping you get more of what you need from me.
  • 3 Content Marketing Planning and Productivity Tips

    Jeff Korhan
    14 Jul 2014 | 12:08 pm
    As we cross the annual midpoint, many businesses experience a transition period, making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. However, unlike the obvious transition to a new calendar year, this yearly midpoint often passes by with the lazy summer that accompanies it (here in the northern hemisphere). That is unfortunate, because now is the time for ramping up to still accomplish annual objectives, or even raise targets if everything is working out well. Planning and productivity is always relevant, because time is…
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    Content Mastery Guide

  • Take Your Blogging on the Road – With Cynthia Morris of Original Impulse

    Linda Dessau
    30 Jul 2014 | 8:09 am
    When you travel, you don’t have to take a vacation from blogging. This post will help you harness the creative power of travel to keep your blogging schedule on track. I recently wrote a post for SteamFeed about two business blogging power tools. One was the idea catcher, a place to capture the juicy gems that might become your next blog post. Many people find that traveling naturally unleashes fresh ideas for blogging. Some may fit into your existing editorial calendar (the other power tool I recommended in the SteamFeed post), but if you’re anything like me, traveling tends to inspire a…
  • Two Business Blogging Power Tools You Need to Be Using

    Linda Dessau
    11 Jul 2014 | 8:12 am
    Do you feel like your business blogging is hit-or-miss, with more misses than hits? In my latest post for SteamFeed, I introduce two systems that work beautifully together to hone your blogging efforts and produce better results. The editorial calendar puts a structure around how blogging will achieve your business’s marketing goals, by plotting out exactly how and when you’ll produce relevant content for your audience. Once that structure is in place, your mind is free to look for real-life examples, questions, stories and topics to fill out your calendar. Idea catchers help you quickly…
  • Before You Share a Link on Social Media, Answer These Five Questions

    Linda Dessau
    2 Jul 2014 | 4:45 am
    Content curation is an excellent way to extend your reach on social media. By consistently and strategically sharing the right kinds of links, you can: Build your personal brand (reputation) as an expert in a topic Be more active and visible on social media Enhance your relationships by being helpful But wait! © vgstudio – Fotolia.com Can sharing the wrong links in the wrong way detract from your social media activity and damage your reputation? Yes, absolutely! That’s why I encourage you to review these five questions before you share a link. If you can’t answer yes to every one,…
  • What is Business Blogging?

    Linda Dessau
    23 Jun 2014 | 11:39 am
    © Denis Pepin – Fotolia.com Blogging is one word used to describe many different things. No wonder people get intimidated and confused when they’re advised to start a business blog. In this post we’ll examine the five different types of bloggers to clarify where you and your business might fit, and discuss how and why you might use this powerful marketing tool. First, some basics: What is a blog? A blog is an easily updatable website comprised of posts (entries, updates or articles) that are usually displayed in reverse chronological order. While many people mistakenly call each…
  • Is Your Blog Going Cold on the Back Burner?

    Linda Dessau
    16 Jun 2014 | 1:07 pm
    Many business owners find it challenging to make blogging a priority, then feel frustrated when their haphazard efforts don’t produce results. In a guest post for 12 Most, I offer some solutions. Some of these ideas may challenge your ordinary routines, but isn’t that the point? What you’re doing now isn’t leaving any space for this important marketing task. If it’s going to work for you, blogging needs to find its way up to your front burner. © Chepko Danil – Fotolia.com 12 Most Tenacious Ways to Keep Blogging on the Front Burner…
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    SchneiderB.com

  • Should Schools Bother With Instagram?

    Guest Post
    28 Jul 2014 | 1:00 am
    Should Schools Bother With Instagram? The question begs for whether school marketing directors should bother putting time and effort into the newer social media platforms popping up each year. As we all know, a school marketing director’s time is precious, and dabbling in new social platforms is generally not on top of the to-do list. […] The post Should Schools Bother With Instagram? appeared first on Internet Marketing For Schools.
  • People are Talking About You…Without You

    Guest Post
    2 Jul 2014 | 1:00 am
    Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […] The post People are Talking About You…Without You appeared first on Internet Marketing For Schools.
  • #009: The End of Chuck’s Corner with Chuck Will [Podcast]

    Brendan Schneider
    25 Jun 2014 | 1:00 am
    When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For 15 […] The post #009: The End of Chuck’s Corner with Chuck Will [Podcast] appeared first on Internet Marketing For Schools.
  • Show, Don’t Tell Marketing Made Easier With iPhone Video

    Guest Post
    18 Jun 2014 | 1:00 am
    I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […] The post Show, Don’t Tell Marketing Made Easier With iPhone Video appeared first on Internet Marketing For Schools.
  • The End of the Weekend Update

    Brendan Schneider
    17 May 2014 | 1:00 am
    Geoffrey Chaucer, in his poem Troilus and Criseyde, wrote, “…all good things must come to an end.” If I may be a little presumptuous, I am writing to share that my Weekend Update blog post is ending after almost four years. While I hope that you’ve found value in the Weekend Update I’ve been thinking quite a […] The post The End of the Weekend Update appeared first on Internet Marketing For Schools.
 
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    OpenView Blog

  • Meet OpenView’s New Growth Strategists: Rebecca and Blake

    Devon McDonald
    28 Jul 2014 | 1:07 pm
    Meet Blake Harris and Rebecca Churt, OpenView's growth strategists helping portfolio companies optimize their lead generation and nurturing processes. via OpenView Labs ↬ Meet OpenView’s New Growth Strategists: Rebecca and Blake
  • SmashFly: Modernizing Recruitment

    Ricky Pelletier
    23 Jul 2014 | 10:15 am
    We’re very happy to have recently invested in recruitment marketing platform SmashFly, which is changing the way companies recruit. via OpenView Labs ↬ SmashFly: Modernizing Recruitment
  • Interviewing Advice for Millennials

    Blake Bartlett
    21 Jul 2014 | 12:59 pm
    From one Millennial to another,  here are my tips on how to nail an interview — including what not to say. via OpenView Labs ↬ Interviewing Advice for Millennials
  • Portfolio Lessons: Intronis’s Transition to a Scalable Lead Distribution Model

    Devon McDonald
    15 Jul 2014 | 12:47 pm
    In this Q&A, Intronis VP of Sales Rob Merklinger discusses his team's transition to a scalable lead distribution model. via OpenView Labs ↬ Portfolio Lessons: Intronis’s Transition to a Scalable Lead Distribution Model
  • Why I Joined OpenView

    Arsham Memarzadeh
    14 Jul 2014 | 11:12 am
    Arsham Memarzadeh shares what drew him to joining OpenView Venture Partners as a Market Insights Analyst. via OpenView Labs ↬ Why I Joined OpenView
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    Content Marketing Blog

  • Hiring In-house vs. Agency for your Inbound Marketing

    Chris Hawkins
    30 Jul 2014 | 5:30 am
    Blog posts, white papers, case studies, ebooks, articles, press releases, on-page SEO, off-page SEO, SEO strategy, Google analytics, content strategy, buyer personas, campaigns, lead generation, lead nurturing, landing pages, calls-to-action, social media, marketing automation, CMS expertise, go-to-market strategy, marketing collateral, market/competitor research, infographics, video, webinars…. This is just some of what you get from an inbound marketing agency. It also may be a list of requirements for your next marketing hire.   Deciding whether to hire an in-house marketer or an…
  • Maximizing the Reach of Your Content Marketing

    Justin Lambert
    25 Jul 2014 | 5:30 am
    If a tree falls in the forest, and no one is around to hear it, does it make a sound?  Sure, that little diddy has been around for centuries, and it's a bit trite. But how about the 2014 version: If a blog post is published, but no one knows about it, is it really there? As Gary Vaynerchuk famously said, “Content is King, but Distribution is Queen – and she runs the house.” Creating incredible content is a vital piece of the inbound marketing puzzle, but no matter how awesome your content is, it has to be effectively distributed to make an impact. And this is an area where many…
  • How to Brainstorm to Avoid "Boring" Content

    Molly Bruno
    23 Jul 2014 | 5:30 am
    Brainstorming. The name itself sounds grueling. Whether you carry out brainstorming with lists, research, or meetings, coming up ideas for new content can seem like tedious work. If the thought of brainstorming for your industry is enough to induce yawning, then it’s time to rethink your method. It goes without saying that no one wants to write or read boring content. Even if you are in one of the most technical, unglamorous or what some may consider "boring" industries, you have the same opportunity as consumer brands to come up with amazing content. To avoid a creativity slump, there are…
  • Is Your Business Stuck Behind the Scenes? Find out How A Content Marketing Agency Can Bring You to Center Stage

    Debbie Williams
    16 Jul 2014 | 5:30 am
    A lot of businesses we talk to share a similar predicament – they are the type of product or service that’s often “behind the scenes” and not widely known unless you’re in that industry. In fact, one of the things that we love most as a content marketing agency is learning about new industries and different types of businesses that we may not have known even existed. We don’t believe that anyone should be lost behind the scenes. When you go to a movie, the lead cast gets all of the kudos and attention, right?  But what about the long list of credits, filled with hundreds…
  • Is your Blog Missing One of These 7 Content Marketing Essentials?

    Dechay Watts
    10 Jul 2014 | 12:59 pm
    Consistently publishing blog posts on your website is one of the most effective ways of boosting your online presence and connecting with prospects.  All of our clients have seen great results from blogging at a minimum of one time per week.  But there are a few essentials in the blog set-up that need to be taken care of before jumping into the fun part of developing content.  Make it Mobile – According to the State of Mobile Content Marketing, the percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012 – and it isn’t stopping…
 
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    Content Science

  • It’s Time for More Women in Technology

    Colleen Jones
    22 Jul 2014 | 8:24 am
    I admit it. Part of me wishes we didn’t have to talk about the many challenges surrounding women in technology. I like to focus on solving problems or building innovations such as ContentWRX through technology. I hate for a conversation about gender and tech to devolve into sensationalist tripe and distract from the work. But, the reality today is these gender equality challenges themselves are both distracting and delaying progress in the work. It’s time–really way past time–to shed light on these challenges and overcome them (and hopefully get back to the work…
  • With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars

    Kevin Howarth
    10 Jul 2014 | 11:47 am
    Casey Kasem – 1989 photo by Alan Light As a kid in the 1980s, I liked music. A lot. I asked for and received vinyl albums for Christmas and birthdays, and I constantly listened to the radio. Above all, I eagerly awaited each Sunday for the Holy Grail of music: Casey Kasem’s American Top 40. For me, through masterful content curation it distilled the best of the best songs into four hours of radio. I sat with anticipation as Kasem played each song until the drum roll arrived and…he played the number one song of the week. I loved it. Why bring up Kasem in a content-focused blog? The…
  • Beyond Translation: Lessons in International Content Strategy

    Kevin Howarth
    26 Jun 2014 | 4:42 am
    Alan Porter So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Thus, Caterpillar decided to make Chinese one of the four languages they used for their…
  • Getting into the Swing of Content Capacity

    Colleen Jones
    19 Jun 2014 | 11:30 am
    Over the past year, I’ve rekindled my love of tennis—playing and watching it. The recent French Open brought us some epic matches. I can’t wait to see what the rest of tennis high season this summer, including the ultimate grandslam Wimbledon, brings. As I watch the pros play and as I work to elevate my own tennis game a level or two, I couldn’t help but notice parallels to building your content capacity. First, a disclaimer! In business, sports metaphors are almost as abused as jargon like “finalize.” I know, I get it. I once worked for a company that…
  • Content Workings: A Roundup of Reads

    Colleen Jones
    3 Jun 2014 | 9:33 am
    How do you evaluate your content and make it more effective? Our new library over at ContentWRX seeks to answer that question and more. Here’s a roundup of recent articles: The New Truths About Facebook Visibility If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. But is the effort paying off? Read more > 2 Problems with Extracting Content…
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    Industrial Marketing Today

  • To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

    Achinta Mitra
    22 Jul 2014 | 12:05 pm
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [...] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for…
  • Content Marketing for Industrial Distributors

    Achinta Mitra
    7 Jul 2014 | 11:31 am
    Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [...] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • Better Industrial Marketing Doesn’t Mean More Technology

    Achinta Mitra
    20 Jun 2014 | 8:35 am
    Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up and down with joy, right? Not so fast! Why do I [...] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • Industrial Web Design – Visit to Call is Not Automatic

    Achinta Mitra
    10 Jun 2014 | 9:46 am
    Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call to action they want when discussing industrial web redesign. They do like the idea of generating leads via content downloads but that is secondary to [...] The post Industrial Web Design – Visit to Call is Not Automatic by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Industrial Marketing for Engaging with Engineers

    Achinta Mitra
    2 Jun 2014 | 7:22 am
    It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. I’m a Mechanical Engineer myself and passionate about marketing. Over the years I’ve met and worked with [...] The post Industrial Marketing for Engaging with Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content…
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    Nxtbook Media

  • Using Content to Stay in Front of Your Audience

    Joy Beachy
    23 Jul 2014 | 5:45 am
    In a perfect world, every lead is a customer. Every phone call would turn into a sale, every completed web form a 1-day cycle to purchase, and every business card passed out a guaranteed buy. But in the real world, it doesn’t work quite like that. Instead, customers are busy researching you, your product, even your company before and after having any notable contact with you. Not only that, they’re also researching your competition. The question then becomes, “How can I make sure I stay in front of my customers, so they choose me instead of my competition?” It’s…
  • Brand Archetypes: Who Do You Think You Are?

    Joy Beachy
    23 Jul 2014 | 5:13 am
    Your brand is more than just the face of your company. It’s more than your mission or vision. It’s personal. Your brand has a personality, complete with character, expected behaviors, and reputation. Think about it: your brand can be considered warm, aggressive, dependable, opportunistic, commonplace, creative, or any other adjective you’d just as soon apply to a person. It is your brand’s personality, and with that personality comes an expectation of behavior or characteristic traits. Your target audience has a way of internally categorizing brands by these factors…
  • Hacking the Book Publishing Industry

    Joy Beachy
    23 Jul 2014 | 4:44 am
    The task seemed simple enough: bring truly innovative ideas to the typical challenges of an established industry by bringing in fresh perspectives. But isn’t this exactly what the book industry has been looking to do since the disruption of digital? The true challenge was to come up with a new way to find these ideas, and FutureBook in the UK came up with a solution: hold a hackathon. For 30 hours, 100 developers, designers and entrepreneurs huddled in teams to brainstorm groundbreaking ideas facing book publishers today. They focused on 5 key areas challenging the industry: Using data,…
  • Now Everyone is a Designer

    Joy Beachy
    22 Jul 2014 | 1:34 pm
    Though the title reads, “Now Everyone is a Designer” it could just have easily said, “Not Everyone is a Designer”. In our world we see a lot of publishers and companies worried that everyone has become a publisher. Even the most unlikely businesses are putting out white papers and ebooks to reach their audiences with content marketing or to provide an added value. Today’s technology has empowered businesses and new writers to create, publish and promote their content like never before. But what has slipped under the radar is that today’s technology has also…
  • Ready or Not Manchester – Here Comes Change!

    Joy Beachy
    22 Jul 2014 | 8:34 am
    Nxtbook Media’s European Headquarters are located in Manchester, England. The team working there are dedicated not only to providing the best in technology solutions, but also to their community. Read on to hear how Steph Tiley of the UK location views some of the developments taking place in Manchester, and her “crystal ball” take on the future found there. Originally posted by  Steph Tiley on Linked In Are you riding on the waves of change or simply treading water? Manchester is an incredibly fast-paced city, undergoing constant regeneration and re-births throughout…
 
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    ContentLEAD

  • Small business marketing should address readers in headlines (Video)

    Emily Lorei
    30 Jul 2014 | 7:14 am
    Hi, Emily Lorei, here with another small business marketing tip. All week, we’ll be talking about giving your content headlines that make them more interesting and clickable. Today’s topic: addressing your reader. The simplest way to make sure that headlines address users is by making sure the word “you” is in the title – but that’s not all there is to it. The word “you” only resonates when the rest of the headline is relevant to the person reading it. For example, a headline like “Do you make enough money?” is somewhat engaging, but…
  • Old-school SEO is out. Are meta keyword tags hurting your rankings?

    Lauren Kaye
    29 Jul 2014 | 10:10 am
    SEO, or search engine optimization, has been around since the mid-1990s. You know what else has been around since the mid-90s? The Macarena. There are plenty of fashion statements you left in the 90s and 2000s, and there are SEO ‘best practices’ that should also remain in the era they were born into. Yet many business owners cling to the metatag, link building and keyword-stuffing strategies they used in decades past to get ahead in search results, and wonder why they don’t see results today. In this series, we’ll be addressing some of the SEO tactics you should…
  • How to use how-to content marketing (Video)

    Alex Butzbach
    29 Jul 2014 | 6:02 am
    Hi, Alex Butzbach here. Content marketing is all about blog posts, news stories and other kinds of written media. But sometimes we forget to think about what makes or breaks an online resource: its headline. Without a good title, no one will click on a hyperlink in search results or on social media. But what makes a good one? Conductor just published research about the qualities that make headlines resonate most with readers. This week, we’ll be covering a different attribute and talking about how you can make it a part of your content’s first line of defense. First up: How-to…
  • What wedding season can teach us about social media marketing

    Alex Butzbach
    28 Jul 2014 | 6:49 am
    If you’ve been to a lot of weddings this summer – or have seen pictures on social media – there’s a good chance you noticed a growing trend in wedding-related media: hashtags. According to a study by The Knot and Mashable, 55 percent of couples used an identifying hashtag during their weddings this year. What’s more, 20 percent of them created unique hashtags and put them on wedding programs for guests to use when taking pictures and posting on social media. Yes, what you probably once thought of as tool for Twitter users and hard-core marketers is going…
  • Make sure marketing content is trustworthy (Video)

    ContentLEAD Editorial
    25 Jul 2014 | 8:18 am
    Hi, Xavier Holland here with a small business marketing tip. Today, we’re finishing our discussion of Google’s Quality Ratings Guidelines. To recap: they evaluate web pages based on expertise, authority and trustworthiness, or EAT. So how do you make sure your content is trustworthy? First and foremost, make sure that your content is actually providing valuable information. Misleading headlines or constant sales pitches can turn away users who find your site in organic search. If people click on a promising search result but don’t see what they want immediately,…
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    HarrisonAmy

  • Screenwriting Secrets for Enchanting Content #2: Action in The First 3 Lines

    Amy Harrison
    23 Jul 2014 | 4:13 am
    This is the second part in a short series of screenwriting tips you can steal to increase engagement with your business content. Long beginnings make audiences snooze. When it comes to cinema, the reason film-goers will persevere with a dull opening is either out of curiosity or because they paid for their ticket and a large bucket of popcorn. Unfortunately, your readers aren’t buying popcorn to read your blog. If you don’t grab them from the word go, you’ll suffer from the “shit, click” syndrome. Someone visits your blog, doesn’t like what they see and clicks through to…
  • Screenwriting Secrets For Enchanting Corporate Content: #1 Conflict

    Amy Harrison
    17 Jul 2014 | 12:15 am
    If you’re using online content to sell your product or service, one rule can set you apart from other businesses doing the same. Instead of only listing the facts and features of your product, steal the advantage by using content to tell a memorable story about your business. The idea that powerful stories capture attention is nothing new, but knowing how to apply this technique to your business content can be a challenge. That’s why in this new series, I’m listing some of the top screenwriting techniques that have been capturing and keeping audience attention for years, while showing…
  • AmyTV#25: Does Your Copywriting Sound Like White Noise? Try This…

    Amy Harrison
    11 Jul 2014 | 1:18 am
    No-one likes to think that the blog post, sales page or white paper they’ve just slaved over is being ignored or misunderstood by customers. Unfortunately it does happen, but not without a simple fix. In today’s episode of AmyTV, we look briefly at 2 situations where it’s important to communicate your message clearly. Watch the video, then read the help below: #1: When you need your customer to take action QUICKLY While your customer might not be under attack from a giant spider (see video), sometimes you need your customer to get the message (and take action) quickly. For…
  • AmyTV: 3 Tips for Building an Online Community Using Content

    Amy Harrison
    27 Jun 2014 | 6:48 am
    In this episode of AmyTV we continue the adventures of the previous episode: “Seeking Shervington”… Martin Shervington is an expert on all things Google+ for business, but don’t take my word for it, listen to his community of nearly half a million people. I got in touch and he kindly invited me to do a Hangout-On-Air, (a bit like a live video interview) sharing tips for using humour in marketing. Now, Martin built his community, not on rock and roll but by providing valuable content and interacting with his network on a personal level. Which is the inspiration for…
  • AmyTV: “Seeking Shervington” – An Introduction to Humour and Marketing

    Amy Harrison
    30 May 2014 | 7:34 am
    This is a special edition of AmyTV which scratches the surface of using comedy in marketing. It also introduces a special guest that I’ll be getting together with soon to discuss this topic in more comedic depth… Watch below, and stay tuned. A special thank you to Lori… This episode also requires a big thank-you to my online friend Lori Saliata. Lori is a born connector and has put me in touch with plenty of smart online business owners as well as opening my eyes to the world of Google+. I’m a fan of using humour in my marketing because of the results I’ve…
 
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    Writing Tips & ePublishing Adventures!

  • I believe this!

    Lisa Angelettie
    28 Jul 2014 | 11:32 am
    The post I believe this! appeared first on Writing Tips & ePublishing Adventures!.
  • Is Kindle Unlimited Good For Authors?

    Lisa Angelettie
    23 Jul 2014 | 11:02 am
    Have you heard about Amazon’s new book subscription service titled Kindle Unlimited? For $9.99 a month you can download and read Kindle ebooks and audio books to your heart’s content. Basically it’s like Netflix for readers and to me it’s a great deal for readers. The cost per month is basically the expense of two ebooks and if you are a voracious reader like myself, then it makes total sense. But is Kindle Unlimited great for authors? Since the program just launched, I’m not going to make a rash judgement. I’m actually taking the wait and see approach and…
  • What Is Digital Rights Management (DRM) And Should I Use It?

    Lisa Angelettie
    21 Jul 2014 | 8:12 am
    Very interesting stuff is going on in the digital media world right now. Right around the same time a new report over on Author Earnings came out which included information on DRM, my husband (music producer) received a letter in the mail from his distribution company about DRM for his work. Everybody is talking about digital rights management. It’s a super hot topic, so what is it? Digital Rights Management, or DRM, is the encryption lock applied to electronic entertainment. The film, music, video game, and book industries all employ DRM. Unfortunately it is not very difficult for a…
  • Should You Participate In Direct Sales Of Your Books?

    Lisa Angelettie
    15 Jul 2014 | 5:00 am
    There is a growing debate in the publishing stratosphere on whether or not writers and publishers should start aggressively pursuing direct sales of books in an effort to eliminate the middle man (Amazon). Visit any number of writer and/or small publisher sites and  you will no doubt read a wide variety of opinions on the matter. Many of my readers are entrepreneurs first and writers second OR some want to create a business around publishing information. We are different. We already know the benefit of direct sales and many of us are already doing this. In fact, this may be ALL that you do…
  • Cover Design Secrets For Indie Authors That Mean More Sales

    Lisa Angelettie
    18 May 2014 | 4:30 pm
    I read quite a lot of articles every week on ePublishing, but I think this is one of the best articles I’ve read on how to design a book cover that sways readers into buying your books. I found it over on Creativindie.com and it’s written by Derek Murphy. Check out this snippet on crafting clever covers for non-fiction books… “Here’s a quick rule of thumb: non-fiction appeals to the brain. You want an instantly clever image to catch their men­tal atten­tion.  Non-fiction cov­ers should have a cen­tral “gim­mick” and a solid color back­ground or…
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    Content Strategy Hub

  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
  • [Infographic] Where Teens (and Trendsetters) Spend Their Time Online

    Eugene Farber
    1 Mar 2014 | 6:37 am
    When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have more “trendsetting” power than ever. So for many businesses this is an important demographic to get in front of. It seems that for all the talk of Facebook’s popularity loss among the younger audience, it’s still…
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    WTBWY

  • How Do I Do Content Marketing?

    Justin P Lambert
    10 Jul 2014 | 8:32 am
    Photo courtesy of alandot(CC No Derivatives) It’s actually super simple.   See, first you start out by being just a little bit out there.  Awkwardly so, perhaps.  Like this alpaca. (Or is it a llama?  I always get those two confused.) Photo courtesy of upyernoz(CC Attribution) Then, you take some quiet time to meditatively… meditate […]
  • Content Strategy – Delivering Stories People Want to Hear

    Justin P Lambert
    9 Jul 2014 | 5:00 am
    Photo courtesy of familymwr(CC Attribution) There’s a fine line between keeping up with the Joneses and looking exactly like the Joneses. One usually makes good business sense, the other just makes you look silly. When it comes to your content strategy, there’s going to inevitably be some “keeping up with the Joneses” involved.  For instance, […]
  • The Content Marketing Package – Is It Right For You?

    Justin P Lambert
    8 Jul 2014 | 5:00 am
    Photo courtesy of Smithsonian Institution(CC No Copyright) The Content Marketing Package In an effort to infuse some normalcy and predictability into a notoriously unpredictable industry, content marketing professionals have recently been putting a lot of focus on the content marketing package. I’ve done it myself, because I honestly feel it’s a worthwhile option in many […]
  • TEDx Talk: Never Laugh at Live Dragons

    Justin P Lambert
    26 Jun 2014 | 6:33 am
    I’m excited to finally be able to share this video of my TEDx presentation last year in Hickory, NC.  Unfortunately, due to a number of technical issues apparently caused by my appearance on the stage, it took the team a long time to get the video to its current state of mediocrity.  But, you can […]
  • Embracing Your Fear of Public Speaking

    Justin P Lambert
    15 Jun 2014 | 8:53 am
    . Photo courtesy of Photo Extremist(CC No Derivatives) Sure, it’s one of the biggest fears known to man. Sure, it makes you sick to your stomach days before you have to do it. Yeah, staring at that crowd of expectant faces magnifies the chance that you’re going to make a complete and utter fool of […]
 
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    Right Mix Marketing Blog

  • Massive Infographic Submission Sites List

    Tom Treanor
    24 Jul 2014 | 4:28 pm
    If you produce infographics, a key element of the distribution process is to submit them to infographics sites. These sites will display your infographic and help your work reach the widest audience possible. Here is a Listly list of Infographics Submission Sites. Make it even larger by submitting relevant sites that you use! Infographic Submission Sites 1. Directory of Infographics The most comprehensive infographics directory on the internet. Submit your infographics for free. Infographics promotion Added by Faiz Sheikh on Dec 17, 2013 1 votes Comments    Relist   Share…
  • Project Management Essential: Gantt Chart (Infographic)

    Tom Treanor
    24 Jul 2014 | 4:12 pm
    If you run projects large or small, a key visual tool that you can use to manage your team is called a Gantt chart. Even if you don’t use a specific project management software application, you can use basic office tools to map out your projects in this graphical format. I often used MS Powerpoint to quickly map out initial project plans when I worked for a Fortune 50 company. See the very informative infographic below to grasp the key elements of Gantt charts including: The history of Gantt charts and how they’ve been used in the past The anatomy of the charts – including…
  • 5 Online Productivity Tools To Power Your Business (That You Might Not Know About)

    Tom Treanor
    11 Jun 2014 | 2:19 pm
    There are a lot of tools out there to power your business. Unfortunately, you can spend a lot of time and (sometimes) money testing them out. Based on this post “25 tools to power your startup”, I pulled out 5 tools that anyone from a solopreneur to a startup to a group within an Enterprise can use for free – either as a test or on an ongoing basis. Let me know in the comments which tools you use to power your business! 5 Tools to Power Your Business (and the details on free usage) Jing screen captures Amazingly useful for screen shots and videos. Hosts them in the cloud and you…
  • Can Sales and Marketing Work Together? Lessons from #CMWorld Twitter Chat

    Tom Treanor
    4 Jun 2014 | 6:08 pm
    How can sales and marketing work together? Does sales “get” content marketing? Do marketers deliver what sales needs? These are the types of questions addressed in the recent Content Marketing Institute Twitter Chat on Content and Sales hosted by Carla Johnson. It was a compelling chat packed with insights from Carla as well as the many content marketers in attendance. In order to internalize and archive many of the lessons as well as to share it with others, I pulled 100 of the top tweets from the session into a a list (using Listly). There are 25 tweets per page and feel free to…
  • How Businesses Can Optimize Their Social Media Profiles

    Guest Author
    10 Apr 2014 | 10:24 pm
    Social media power influencer and a columnist at Huffington Post, Sean Gardner, states, “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence.” That statement perhaps sums up the importance of social media profiles for any business organization. If it is a question of making the right kind of investment, then businesses should definitely think about optimising their social media profiles. When it comes to…
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    The Integrated Marketing Blog from D Custom

  • When great marketing becomes great leadership

    Gordon Locke
    22 Jul 2014 | 9:47 am
    Quincy Preston, her team at D Custom, and the Dallas Regional Chamber team have embarked on a path that preserves some traditions in publishing, while breaking the publishing mold in looking to be the chamber of commerce of the future. The post When great marketing becomes great leadership appeared first on D Custom.
  • Friday Five: Coca-Cola is thinking outside the can

    Guest Contributor
    18 Jul 2014 | 1:20 pm
    Coca-Cola is thinking outside the can. The #ShareACoke campaign, designed for teens and Millennials, has gained an intriguing online presence by putting popular names on its bottles instead of their original logo. The post Friday Five: Coca-Cola is thinking outside the can appeared first on D Custom.
  • Friday Five: Microsoft – “Apple out, Google in” in new brand strategy

    Guest Contributor
    11 Jul 2014 | 1:34 pm
    In the marketing industry, innovation and reinvention is vital. Take a few pointers from newly crowned Microsoft CEO Satya Nadella in this week's Friday Five. The post Friday Five: Microsoft – “Apple out, Google in” in new brand strategy appeared first on D Custom.
  • Friday Five: Sign the Declaration of Independence today on Twitter.

    Guest Contributor
    4 Jul 2014 | 7:00 am
    Too bad we weren't around back in 1776 to sign the Declaration of Independence, but PR agency Peter Mayer has made it possible today through Twitter. Wouldn’t the #FoundingFathers be blown away by this technology? The post Friday Five: Sign the Declaration of Independence today on Twitter. appeared first on D Custom.
  • Meaningful collaborations are the key to success

    Guest Contributor
    2 Jul 2014 | 8:19 am
    Working with others to help you succeed is often referenced as a collaboration. But what does it take to make it productive and ultimately successful? The post Meaningful collaborations are the key to success appeared first on D Custom.
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    Marketing Technology for Growth

  • Foursquare Unbundles; Appeals to an Audience Exhausted by Social

    Alyssa Adkins
    24 Jul 2014 | 9:14 am
    I’ve never been big into Foursquare. I tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. I just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move.         On May 15th, Foursquare released Swarm, an app that takes its check-ins and mixes in some social planning. This “unbundling” of sorts includes a revamp of Foursquare’s original app, which promises to boost…
  • Synecore's Top Marketing Words That Convert [INFOGRAPHIC]

    Jordan Bruhn
    22 Jul 2014 | 10:32 am
    You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. By creating a list of words that appeal to your audience you are to able to better guide them to take action! Check out our top list of marketing words and see how we use them to amplify our message. Now tell us, which words do you find work best for your company?   [Click here to view the Full Infographic]    
  • The New Definition of SEO [Video]

    Spencer Ploessl
    20 Jul 2014 | 5:33 pm
    As Google continues to evolve, so has the capabilities (and limitations) of its search engine. With algorithm updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. These updates have many business owners and marketers questioning the future, and importance, of SEO. But is the fate of SEO actually doomed, or just misunderstood? Check out this awesome video as we review the evolution of search engine optimization: what it was,…
  • The Digital Reality: How Technology has Transformed the New Business

    Alyssa Adkins
    17 Jul 2014 | 2:33 am
    Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.  Robert Plant recently wrote an article over at Harvard Business Review that started turning the wheels in my pen-and-paper, words-kind-of–girl head. Plant claims that IT Has Finally Cracked the C-Suite. With the proliferation of cloud computing, business units are able to take control of their technology needs instead of relying on their IT department. Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to…
  • Responsive Web Design Stats: What You Should Know

    Spencer Ploessl
    15 Jul 2014 | 4:14 am
    We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful?  Enter: Responsive Web Design! Every type of website can benefit from using RWD to provide visitors with the same level of access to the site and content, no matter what kind of device they are using. While providing a seamless experience, responsive web design also keeps your brand message consistent for any web user. Check out the stats to get even more insight into the benefits of utilizing a…
 
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    Nischala’s Space, Thoughts, Expressions…

  • Being among Twitterati – What it takes and what it means?

    Nischala
    24 Jul 2014 | 2:30 am
    First the good news.. The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included…
  • How to be the most organized person in this world?

    Nischala
    10 Jul 2014 | 2:30 am
    So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to…
  • Why entrepreneurship? – 36 Reasons I discovered

    Nischala
    26 Jun 2014 | 2:30 am
    The decision or choice to be an entrepreneur is no easy one (usually).. – whether you are a new kid on the block or you’ve had a corporate career for some (or large) part of your life.And yet, I increasingly read see and hear of so many people taking the deep plunge into entrepreneurship.. I always wondered “Why entrepreneurship?“…And I discovered 36 compelling reasons (1) To create something new / unique / innovative (2) To have a fair chance to make money that a corporate job can probably never really pay you (3) To fell the thrill / high of building a new…
  • Colors, Marketing and Colorful Marketing

    Nischala
    19 Jun 2014 | 6:46 pm
    This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you.. So on my (delayed)…
  • Social Media Marketing Mistakes – Are you making these too?

    Nischala
    12 Jun 2014 | 2:30 am
    Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context. And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out (1)    I hear about Social…
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    Content Equals Money

  • In the Loop: How Vines Help Ripen a Marketing Campaign

    Emily Perry
    30 Jul 2014 | 7:38 am
    Vine received mentions on the CEM blog regarding its emerging role in news, music marketing, and politics. Over a year later, this micro-video app launched a desktop site, celebrated its first birthday, and gained millions of new individual and commercial customers. An Overview of the Brief (Yet Significant) Rise of Vine In fewer than two years, the Twitter Vine application has made a remarkable splash in the world of viral video and virtual marketing. The app was created by Rus Yusupov, Dom Hofmann, and Colin Kroll in June 2012. Twitter purchased Vine for $30 million in October 2012 and…
  • Code Switching and Your Brand: How the Latino/a Audience is Changing the Face of Marketing

    Tree
    28 Jul 2014 | 7:26 am
    The phenomenon of moving in between languages or dialects within the same sentence is becoming more and more prominent – especially in the marketing world. In both linguistic and social spaces, this phenomenon is called code switching. Code Switching in the Real World Code switching occurs more regularly in speech than in writing, but even the literary world is taking advantage of this linguistic trend, as in Junot Diaz’ Pulitzer Prize-winning novels or Eduardo Corral’s poetry, which recently won the Yale Younger Series of Younger Poets Award. People who code switch can freely and…
  • Back from the Dead: What Companies Can Learn from the Reinvention of BlackBerry

    Emily Perry
    25 Jul 2014 | 6:33 am
    Since releasing its first handheld device in 1999, BlackBerry has seen its share of ups and downs. These once-ubiquitous smartphones offered a revolutionary new way for users to make phone calls and access text messages, emails, browsing, and more. By 2006, BlackBerry devices had become so popular that Webster’s dictionary named the term “crackberry” the “New Word of the Year.” President Barack Obama’s obsession with his BlackBerry became well-known both during and after his presidential campaign. BlackBerry reached its peak popularity in 2012, with 80 million subscribers…
  • Who Takes Young Adult Novels Seriously? 7 Reasons Why You Should

    Daniel
    24 Jul 2014 | 9:32 am
    When The Fault in Our Stars, based on the young adult novel by John Green, opened atop the North American box office, very few box office observers were surprised. Still, the scope of the film’s success caught industry insiders off guard, especially as opening weekend numbers dripped in, revealing that the film would earn $48 million, a genre record dwarfing Tom Cruise’s action-packed Edge of Tomorrow. This isn’t the first time a film based on a bestselling young adult novel reigned supreme at the box office. The Twilight Saga grossed an epic $1.4 billion while Harry Potter conjured a…
  • Yuk it Up: Using Comedy to Drive Your Marketing Strategy

    Emily Perry
    23 Jul 2014 | 6:02 am
    Why did the chicken cross the road? He thought it might help his ROI. Okay, that wasn’t exactly a knee-slapper, but the sentiment rings true. In times of war and peace, scarcity and plenty, people are drawn to humor across every type of media. Marketing communications are no different. In 2013, comedy movies grossed over $2 billion in the US. Websites like Funny or Die and The Onion receive millions of hits every year, and it may be impossible to account for how many people view funny YouTube videos every day. Simply put, people enjoy comedy – and for good reason. It helps individuals…
 
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    Video Maker Tips

  • Cloud-based Video Editing with WeVideo

    GoAnimate
    30 Jul 2014 | 7:00 am
    We give a lot of thought to the types of videos our subscribers make – and want to make. We hope this shows in our product feature rollouts, and also in the partnerships we pursue. You may have noticed a few additions to the export options in the sharing overlay. Today, we’d like to introduce you to WeVideo, which is this blue button.   WeVideo is a powerful cloud-based video editor. For GoAnimate users, its primary appeal will be in the area of combining animated and live action video clips into the same video. Now I know what you’re thinking – I can import video clips into…
  • You’ve Finished Your Video – Now What?

    GoAnimate
    29 Jul 2014 | 7:00 am
    At some point while saving or sharing a video on GoAnimate, you’ve undoubtedly come across this screen. Direct Publishing The top row contains our direct publishing partners. These partners are companies that we either thought would be of interest to you (our subscribers) or that you told us were of interest to you. These publishing partnerships save you a bit of time. Instead of downloading your video as an mp4, waiting for that process to be complete and then uploading this mp4 to the partner site, you simply click the appropriate button. The mp4 file then goes directly to your media…
  • How to plan a website with video content in mind

    Guest Blogger
    21 Jul 2014 | 6:00 am
    Video image via Shutterstock Every website has its own mission – usually to drive traffic and sales. But outside of this, a website must tell a complete story in order to truly stand out. For this reason, content is essential; and fresh, and quality content is one of the strongest factors that make a great website. In 1998 blogs began; and in the 2000s, there was an increase in images and static memes improving search results. The 2010s will be marked by videos and animated gifs. Video helps your website to tell a complete story and also adds a new channel for your site to be searched and…
  • Site Update: Introducing GoTeam

    GoAnimate
    17 Jun 2014 | 9:30 am
    Ask and you shall receive! Collaboration in the office is key. We know you’re interested in working on your videos with your team. You want to invite collaborators and friends to review and comment on your work, or even have colleagues directly participate in the production process. It would be great to have one subscription for you and all of your coworkers, in one place, and all your videos there too. Enter GoAnimate, with a new group plan just for you! GoTeam is a group subscription for anywhere from 3 users to an infinite number of users, including all the features you love…and more.
  • Webinar: How to Create Stellar Videos that Generate Leads With Cloud-Based Tools

    GoAnimate
    12 May 2014 | 8:00 am
    Video is a key component of the modern marketing mix. Yet, for most marketers, producing a video involves getting an entire team of video experts involved. It appears to be a daunting, costly, and time-consuming project. But it doesn’t have to be that way! In this 60-minute webinar, three cloud-based video apps team up to demonstrate how you can create videos as easily as you blog. From start to finish, we’ll create a video from scratch, edit it, and publish it to a website. We’ll show how these easy-to-use tools are making video creating simpler so you can quickly create,…
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    Business Strategy Innovation

  • Thought of the Day – July 30, 2014

    Braden Kelley
    30 Jul 2014 | 9:56 am
    I hope every parent (and person) out there will ponder the following question: Are you teaching your kids to watch other people do things, OR are they learning to do things other people will find worth watching? You can apply … Continue reading →
  • Should the Government Encourage Innovation?

    Braden Kelley
    17 Jul 2014 | 10:19 am
    “We need to out-innovate, outeducate, and outbuild the rest of the world” – United States President Barack Obama In the quote above the American President implies that it is somehow the role of the government to drive innovation? But can … Continue reading →
  • Things Every Manager Should Know About Innovation

    Braden Kelley
    15 Jul 2014 | 9:36 pm
    “In the 1980s, the [watchword] was quality; today, it’s innovation . . . But the two are not mutually exclusive . . . Now we want superior quality and faster cost reduction, plus innovation—all at once.” – Harry Burritt , … Continue reading →
  • How would you create an oil lamp out of an orange?

    admin
    14 Jul 2014 | 8:55 am
    Often innovation comes as a result of someone looking at things differently. And as I’ve laid out in the Eight I’s of Infinite Innovation framework, innovation starts with inspiration. If you missed haven’t seen the framework, click the link in … Continue reading →
  • Why the Maker Movement Matters

    Braden Kelley
    11 Jul 2014 | 9:21 am
    The Maker movement is steadily gaining steam and some cities are looking to help it grow and thrive, seeing it as an opportunity to inspire artists and entrepreneurs. One such city is Edmonton, which lies in the Alberta province of … Continue reading →
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    Content4Demand

  • 5 Reasons Content Is Failing To Create Value

    Tonya Vinas
    30 Jul 2014 | 6:13 am
    By Tonya Vinas The headline statistic of a recent Forrester report was that 85% of B2B marketers fail to connect content activity to business value. The report raises many questions, the most obvious of which is, Does content marketing work? Yes, it does, related research indicates. According to The 2014 B2B Buyer Behavior Survey by DemandGen Report 82% of surveyed senior executives said that content was a significant driver in their buying decisions. The more important question is, Why doesn’t all content have this impact? We at Content4Demand have observed and documented multiple reasons.
  • Mobile-Optimized Content: Still a Problem?

    Matthew McKenzie
    21 Jul 2014 | 12:53 pm
    Demand Gen Report just released its 2014 Content Preferences Survey. In at least one area, the survey served up a very unsurprising insight: More B2B buyers than ever before are using mobile devices to view content. Over half of today’s buyers frequently use a smartphone for this purpose, and over 40% now view content on tablets, as well. In other words, we’re well past the point when mobile-optimized content is the price of admission for a basic content marketing strategy. It’s no longer a “nice to have” capability — it’s fundamental to the reach,…
  • Content Marketing Success: Start Somewhere Else

    Tonya Vinas
    23 May 2014 | 11:48 am
    By Tonya Vinas You need to transform your content-marketing strategy from product-focused to buyer-focused, a common challenge. It would be great to have a TRANSFORM NOW button that would automatically update your company’s plans, processes and metrics, but even then, you’d likely fail. This was one of the messages from SiriusDecisions Chief Research Officer Tony Jaros when he presented the SiriusDecisions’ perspective on B2B transformations at the company’s 2014 Summit in Orlando. Jaros stressed that transformations need to benefit outside groups, such as buyers. This seems obvious,…
  • A Better Approach to Building Modular Content

    Matthew McKenzie
    9 May 2014 | 12:42 pm
    At this week’s Content2Conversion event in New York, we got to hear from SiriusDecisions Research Director Matt Papertsian. We talk to Matt quite a bit here; he’s always a great source of knowledge and best practices around B2B content marketing. One of the most interesting points in Matt’s C2C presentation concerned the use of modular content. If you’re reading this, you probably already know that content is far more valuable when it can be broken down, repurposed, and delivered through a variety of formats and channels. (Whether you’re actually doing this is a different question,…
  • 4 Persona Pitfalls To Avoid

    Tonya Vinas
    28 Mar 2014 | 9:51 am
    By Tonya Vinas Persona development is a crucial precursor to creating content that converts. No one has a perfect formula for every need—and there might never be one. But these four mistakes are common pitfalls that can undermine persona development.  1. Title Tunnel Vision We filter targeted buyers by titles early on. This is a good practice, but it also can limit your reach to decision-makers. Ask not only who makes the final decision to buy, but also how decisions are made. In flattened management hierarchies, such Zappos and ZTE, input from multiple people in different functions…
 
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    RepCap

  • What’s Next DC: Great Marketing Starts with Serious Planning

    Brooke Howell
    30 Jul 2014 | 8:00 am
    “Planning” was the main theme running through the What’s Next DC mini marketing conference on July 25. Although the speakers at the conference (hosted by Green Buzz Agency at its offices in Alexandria, Virginia) came from a wide variety of organizations — marketing agencies, George Washington University, NASA, a nonprofit and a restaurant group — each emphasized the importance of […] The post What’s Next DC: Great Marketing Starts with Serious Planning appeared first on RepCap.
  • B2B Content Spotlight: How to Stop Measuring the Vanity Metrics and Figure Out What Matters

    Lee Price
    28 Jul 2014 | 7:41 am
    In our B2B Content Spotlight series, we’re showcasing B2B marketers who are creating interesting marketing content and showing business results. If you’d like to submit your recent marketing success stories to be included in this series, send me an email. Cameron Graham is editorial coordinator for TechnologyAdvice, a company that provides helpful, objective reviews on business software and vendors. The […] The post B2B Content Spotlight: How to Stop Measuring the Vanity Metrics and Figure Out What Matters appeared first on RepCap.
  • Content Marketing News Roundup: What’s New Edition

    Hannah Hamilton
    25 Jul 2014 | 6:00 am
    We’re in an era of fast-paced change in the business world, and content marketing isn’t about to be left behind. That means marketers must stay alert to what’s happening now and what will be coming up next. This week’s news roundup brings you articles and analysis on what’s new in content marketing to help you stay abreast of trends and […] The post Content Marketing News Roundup: What’s New Edition appeared first on RepCap.
  • 3 Simple Tips for More Effective B2B Blogging

    Brooke Howell
    23 Jul 2014 | 8:00 am
    One of my primary responsibilities here at Rep Cap is to ensure we deliver high-quality written content for our clients’ marketing needs. That includes editing what other team members write and coaching them on how to write better. When we have interns or others who are good writers, but new to writing blog posts, there are a few basic instructions […] The post 3 Simple Tips for More Effective B2B Blogging appeared first on RepCap.
  • What’s Your Content Marketing Strategy?

    Brooke Howell
    21 Jul 2014 | 8:00 am
    What’s your content marketing strategy? If you don’t know or are certain you don’t have one, you’re not alone. Although everyone seems to be talking and writing about content marketing, only 60 percent of organizations have a content marketing strategy and just 19 percent more are considering creating and implementing one in the foreseeable future, according to The State of […] The post What’s Your Content Marketing Strategy? appeared first on RepCap.
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    Ready Writer

  • How a clean email list can drive down your costs and lead to more sales

    Abidemi Sanusi
    28 Jul 2014 | 5:15 am
    If you haven’t cleaned up your list in a while, there’s a possibility that you’re marketing to people who aren’t interested in what you have to offer, which means that you’re wasting your time and resources on prospects that are never going to ‘bite’. Find out how a clean email list can drive down your costs and increase your sales. The post How a clean email list can drive down your costs and lead to more sales appeared first on Ready Writer.
  • Free template: blog calendar

    Abidemi Sanusi
    8 Jul 2014 | 12:00 am
    A blog calendar does not have to be complicated. In most, if not all cases, it’s easier to start with a simple template that you can build on as your needs develop. The good news is that you don’t have to do this yourself, as we’ve done all the hard work, by producing such a blog calendar template for you. The post Free template: blog calendar appeared first on Ready Writer.
  • Three ways to test your content to make sure it sells

    Abidemi Sanusi
    1 Jul 2014 | 12:05 am
    Fact: there is no secret to writing great content, because it all depends on whom you’re writing for and what you would like your content to achieve. And the only way to find out what works, is by testing it. The post Three ways to test your content to make sure it sells appeared first on Ready Writer.
  • How lawyers can use content marketing to drive sales

    Abidemi Sanusi
    24 Jun 2014 | 2:22 am
    Think content marketing is just for 'cool' brands? Here are three examples of legal practitioners who have used content marketing to drive traction to their brand The post How lawyers can use content marketing to drive sales appeared first on Ready Writer.
  • Why Google+ is great for business

    Abidemi Sanusi
    17 Jun 2014 | 4:45 am
    Google+ is a social network. But, the problem is that people use it like they do other social networks, which is why they do not enjoy its full benefits. Find out more about Google+ key features and why the network is great for business The post Why Google+ is great for business appeared first on Ready Writer.
 
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    Inbound Marketing Blog

  • 9 Content Marketing Tools You Should be Using but Aren’t

    Jessica Bowers
    30 Jul 2014 | 5:08 am
    Free resources to make your job easier You know that creating brilliant content is key to driving traffic to your website. Without valuable content that engages your audience, writing blogs and posting to social media becomes a lot like throwing paint against the wall and hoping it sticks. You put something out in cyberspace multiple times a week and hope that your audience is reading it and becoming inspired enough to fill out a form or inquire about your product. Deep down, though, you realize this “strategy” is not effective. You know you need to publish content in the form of blog…
  • Google Updates Local Search Algorithm: SEO's Report Ranking Changes

    Bill Faeth
    28 Jul 2014 | 9:51 am
    Google Local Update Ties Into Web Search Signals Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm.  An article by Search Engine Land, the updated has appropriately dubbed this the "Pigeon" update, which will most likely stick, as this appears to be a significant update. The algorithm update will provide more accurate and relevant local search results that are linked to organic search results within the Google Maps feature, also know as Google Places.  This is critical for local businesses and SEOs as it appears that the…
  • 5 Killer Resources To Help You Dominate LinkedIn

    Bill Faeth
    28 Jul 2014 | 5:05 am
    Optimize Your LinkedIn Personal Profile and Business Page Each time I get a connection request via LinkedIn, the first thing I look at is the sender's profile, especially if I don't know them personally. One thing I see all too often is that the person has not optimized either their profile or their business page. Now, you may be wondering why this profile optimization is important, even when you aren't looking for a new job.  For starters, LinkedIn is used for more than just recruiting; it's an extremely valuable platform when it comes to search engine optimization, for both your and…
  • Stand Out on Social Media: Building a Brand Personality

    Brittney Ervin
    26 Jul 2014 | 5:09 am
    Setting Your Brand Apart in the Social Media Sea You’ve heard it all before: differentiating your brand from its competitors is vital to your success on social media. Find an audience, and speak their languageBuild a brand personality, and your followers will become brand advocates. Of course, this is all much easier said than done. After all, building a brand personality takes a concerted effort, and when you’re new to social media anyway, that effort can miss the mark. One thing is for sure: if you want to be visible in your industry, you must be visible on social media because that’s…
  • The Balancing Act Of Good Content Marketing

    Jessica Hartman
    25 Jul 2014 | 5:07 am
    Combining art and science to tell your customers a great story Part of what makes life so challenging and so rewarding is finding balance. Whether you're balancing your checkbook, your time between work and play or you’re just trying not to embarrass yourself in yoga practice, without balance, you’d be, well, off.  The same goes for content marketing. The best and most effective content marketing is created using both an artistic and a scientific approach. So how do you find this balance when creating content for your business? For starters, you need to have a well-rounded team…
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    Ryan Hanley

  • Why Most Brands Are Not Ready for Google Plus | #93 Content Warfare Podcast

    Ryan Hanley
    28 Jul 2014 | 4:47 am
    Google+ is an evolved social network and many brands simply aren’t ready for the level of value and engagement the Google+ community demands. Most pundits would label the mobile social networks such as Instagram and Snapchat as social media 3.0. But Google+ has to be included in this new wave of social media development. Google+ mimics real life and the relationships built in real life (or the physical world) closer than any other social network. Hangouts play a role in this, but more than anything it’s the people who frequent Google+. They demand more. Get my free Google+ Starter…
  • Marcus Sheridan on How to Make Content Marketing Work Every Time | #92 Content Warfare Podcast

    Ryan Hanley
    22 Jul 2014 | 4:58 pm
    Are you focused on the basic principles content marketing or chasing tactics? When you look across the landscape of companies doing great work online, the smart companies, the companies winning the battle for attention focus on the basics. Marcus Sheridan, The Sales Lion, joins Content Warfare TV today to discuss the basic principles of content marketing. Marcus is has evangelized the power of content marketing for years. But unlike most experts, Marcus has never gone down the path of overstating the importance of tactics in content marketing success. You’re especially going to enjoy…
  • When the Work Begins

    Ryan Hanley
    19 Jul 2014 | 9:20 am
    “The workout begins when you get tired.” I’ve heard this five days a week, every week, for the last three months. These are the words of my p90x instructor. Its this mantra which separates p90x from every other workout program. The sequence of exercises is designed to exhaust your muscles before reaching the most advanced moves of the workout. You’re tired before you attempt the most tiring exercises in that days program. My instructor has a knack for knowing the exact moment we want to quit. We’re tired, sweaty and breathing hard. Without him, we’d all be…
  • How to Grow Your Business Using Relationship Marketing | #91 Content Warfare Podcast

    Ryan Hanley
    17 Jul 2014 | 4:55 pm
    How seriously do you take relationship marketing? On this week’s episode of Content Warfare TV we’re joined by Wade Harman for a deep dive on relationship building for your business. Wade has become an expert in helping businesses and personal brands focus on Relationship Marketing as a method for success versus simply collecting new followers on social media. This episode doesn’t just going to touch on Relationship Marketing from 30,000 feet. We’re going to get right to ground level, the stuff that Wade has seen work in clients and his own business. The mature…
  • How I Raised Over $10,000 in 21 Days to Self-Publish My First Book

    Ryan Hanley
    15 Jul 2014 | 12:37 pm
    On June 8th of 2014 I launched the pre-order campaign for my first book, Content Warfare, on the Publishizer crowdfunding platform. My goal for the pre-order campaign was to raise $10,000 to pay for the expenses of producing the most professional self-published hardcover book possible. Twenty-one days later, my book project hit the $10,000 goal, breaking the previous funding record on Publishizer by two days. This is called “Audience Activation” and it’s key to how I successfully crowdfunded the Content Warfare book. Responsibility Why is a professionally published…
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    B2B Content Engine, Inc.

  • Putting Together a Content and Social Media Strategy for Our SaaS Startup

    Andy Detweiler
    28 Jul 2014 | 1:00 am
    This post is the follow up to the recent article Our Content Marketing Failures: An Embarrassing Introspective. The first half continues to explore the journey to our new plan. Each month, we’ll document our results/lessons learned as we move forward. For this piece, you may also choose to skip right to the plan itself. Biggest Challenge … The biggest content – and social media – challenge since the inception of our startup has been the ability to focus. Certainly, we’ve been trying to find stronger focus, but have had trouble getting there. In our previous post, we discussed a lot…
  • B2B Content Engine Announces Unparalleled Twitter Functionality

    Andy Detweiler
    16 Jul 2014 | 5:01 pm
    Did you know that according to Twitter, tweets with a picture receive 35% more engagement than those without a picture? That’s why B2BCE automatically pulls and includes the picture – not only the text – of any article you’d like to share with your audience. Two more important distinctions… It’s as easy as drag-n-drop … the image you see is the image you will share. If the piece has more than one image, you can choose the image you want. Here’s what the sharing option looks like in B2BCE (when multiple images are present for an article)…   And…
  • Our Content Marketing Failures – An Embarrassing Introspective

    Andy Detweiler
    2 Jul 2014 | 12:23 pm
    The title of this article is not mere click-bait. We’ve stunk at content marketing. It’s the truth. Almost one year ago today, we set out on a mission to make meaningful content marketing possible for all businesses and individuals – not just those with large budgets and/or endless resources. And what better way to prove this could be done than by executing content marketing ourselves. Just a few guys with limited experience, navigating the brave new world of digital marketing. Sure, it’s easy for content marketing thought leaders of the world to espouse the virtues of content…
  • A Short Note on the Future of B2B Content Engine

    Andy Detweiler
    27 May 2014 | 5:48 am
    Greetings. We wanted to take a quick moment to update you on the future of B2B Content Engine and let you know we are almost out of private beta of our new platform – we’ll be opening things up to the public very shortly. Also, over the next few weeks, we’ll be rolling out a new blog series that focuses on all the content marketing lessons we’ve learned/mistakes we’ve made over the past year. We’ll be posting a lot less often, but believe this refined approach will provide much more value to you as well. As always, thanks for your readership as we continue to navigate this Brave…
  • How Do I Increase Blog Traffic…A Comprehensive Look

    Andy Detweiler
    19 May 2014 | 12:57 am
    In installment number 15 of our “timeless question exploration” series, we’re looking at the question of “How Do I Increase Blog Traffic?” Short Answer: Writing quality content is key, as are a proper distribution and promotion plan. Engagement tactics such as commenting on others’ blogs are popular techniques. Most importantly, first define who you want to attract and how you are going to measure your results. Here are the timeless questions we’ve previously explored.  Remember, we’ll be regularly adding additional resources/opinions to those topics as well. “How Often…
 
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    blog.colosimarketing.com

  • Successful Professional Services Marketing Identifies What a Target Audience Wants

    Joelle Colosi
    24 Jul 2014 | 2:00 pm
    Trying to be everything to everyone is an exercise in futility. If this is your firm’s goal, you may end up spreading your firm and your firm’s brand too thin. This approach can result in not being known for anything in particular. If you are a marketer for a professional services firm, demonstrating your technical expertise to attract clients requires a niche.  How to find success by expanding your target audience: Identify the segments or audiences that your firm's services or products does/will appeal to. Keep it fresh by always looking for areas where your firm can tailor or…
  • The Power of Curated Content in Content Marketing

    Joelle Colosi
    26 Jun 2014 | 3:00 pm
    Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content. Benefits of Curated Content The same way an art museum curator arranges pieces into meaningful exhibits, content curators collect content and deliver it to their audience in a fresh, new way. The benefits of including this type of content in your content…
  • Building Strong Client Relationships With Inbound Marketing Methods

    Joelle Colosi
    19 Jun 2014 | 6:00 pm
    Strong client relationships can be summed up in one word: loyalty. Whether you’re fundraising, trying to develop business, providing better services or gaining greater market share, inbound marketing is the method you should use to build strong client relationships and reach your goals. After all, if you spend all your time on outbound marketing and none on inbound, you’re like a doctor who uses bloodletting to cure a headache. The technique may date back farther, but it’s much less effective than modern day solutions. Consider these inbound marketing approaches that help you build…
  • Good Engagement Marketing Equals Client Experience and Retention

    Joelle Colosi
    5 Jun 2014 | 2:00 pm
    Do not fall into the trap of the rather pervasive belief that a firm’s logo constitutes its brand. While the logo and overall aesthetic image are parts of the brand, it’s really the client experience and associations people draw from that experience that mold and shape a brand most. These touch points are the foundation for good engagement marketing. Professional services’ marketing is always involved in a form of engagement marketing, mostly in the traditional sense. Marketing and business development activities are about nurturing relevant business relationships.  Engagement…
  • 7 Tips for Marketing Professional Services With Twitter

    Joelle Colosi
    29 May 2014 | 2:00 pm
    If you’ve been avoiding marketing with Twitter, why not make today the day to start? Twitter is an important social network to help bring in new leads for your firm. It's uniquely suited for catching followers on the fly and getting a message through, even on their busiest day. Now's the perfect time to begin, because you can follow these handy tips and quickly build up steam on Twitter: Tweet imagery: Photos get immediate attention and require little time commitment from your viewers. Also, Twitter has timelines now. Tweet timely: Tweriod can help you find out the best time to…
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    Convert With Content

  • 5 Ways To Build Trust With Email

    Stephanie Frasco
    23 Jul 2014 | 1:52 pm
    Email remains one of the most powerful ways to increase your sales, especially if you are an online retailer. But just emailing without a plan isn't going to work for you. In fact, doing anything without a plan probably won't work. But especially when it comes to emails. According to a new study, trust and relevance are the two key factors people consider when they receive emails from small businesses. What does that mean? In order for you to increase your sales via direct marketing and email campaigns your list has to already trust you. Here's how to build trust. 1. Use An Initial Sequence…
  • 23 Types Of Content For Your Content Marketing Strategy

    Stephanie Frasco
    22 Jul 2014 | 4:53 am
    Content marketing is the "IT" thing of internet marketing right now. While content marketing is not new by any means, recently it seems to be the buzz word of 2014. Luckily for us, it's not a buzz. It's the basis of our business. I mean come on, our name is ConvertWithContent. And the truth of the matter is content has been and will always be the foundation of marketing. You need content in order to survive in business. You need content to explain your services and your products. You need content to stay in front of your customers. You need content to bring in new customers. You need to use…
  • 4 Lead Magnet Examples For B2C

    Stephanie Frasco
    14 Jul 2014 | 4:27 am
    At ConvertWithContent we live by the lead magnet. For our business our lead magnets have been tested, split tested, and analyzed over and over again. We know they work to increase our leads. We have the data. Many people will argue that lead magnets only work for b2b businesses like ConvertWithContent. And yes, there is no doubt that lead magnets work exceptionally well for businesses that sell to other businesses. In B2B we use ebooks and white papers are the primary form of a lead magnet.  57% of B2B marketers rate white papers as an effective content marketing tactic. However, B2C…
  • The Most Important Search Term You Need To Use

    Stephanie Frasco
    9 Jul 2014 | 4:02 am
    We've heard it time and time again. You need to be searching and monitoring keywords for your business. It's true. You should be monitoring your name, your business name, your product names, and specific keywords that relate to your business in any way. This is the basis of what we call "Social Listening". Social listening allows us to respond and engage when necessary and gather useful insight about what people like and dislike about our business. If this isn't on your daily list, you should add it. It is a great way to build those needed relationships with people online. Read more about…
  • Why You Shouldn't Worry Too Much About Blog Comments

    Stephanie Frasco
    7 Jul 2014 | 4:54 am
    This is a topic that Jason and I discuss all the time. Back in the day when blogs were really the only social network out there, comments were abundant. It seemed like all you had to do was put up a blog, post content on a regular basis, find some relevant blogs to comment on, and boom you've found yourself a nice little community of commenters. Today, things aren't so easy. In fact, you can't rely on doing one thing like you got away with in the past. Things have changed and in order to be successful you really need to do a lot more to get traction. But we'll get into that later. Comments on…
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    scribewise.com

  • The Disrespectful Brand: Why Employees Need to Be Engaged

    Bryan Evans
    30 Jul 2014 | 7:32 am
    True story: A 70-year-old woman approaches a brand-named restaurant to order takeout. As she waits for her order to be completed, she sits at an available booth. At that point, this woman is ready to enjoy her favorite burger at one of her most adored restaurant chains. Then suddenly, a young restaurant server screams at the patron with four words that change everything: “You can’t sit here!” These words are louder than usual because the brand is Johnny Rockets and the customer is Aretha Franklin. When I got wind of this story, it made me cringe. It’s one of the purest examples of why…
  • Does Anyone Actually Trust Sponsored Content?

    Monica Montesa
    29 Jul 2014 | 12:05 pm
    If you’ve decided to give content marketing a try, chances are you want to achieve one main goal: to get people to trust your brand and hopefully become lifelong customers. It’s a beautiful dream. However, it’s no secret that behind the scenes, many businesses struggle with developing and executing a sustainable, effective content marketing strategy. For whatever reason (lack of time, lack of resources, lack of talented employees, etc.), they just don’t have the power to create compelling content. As a result, many companies have resorted to sponsored content to get them in the…
  • Why Smart Brands Are Leveraging User-Generated Content

    Jessica Lawlor
    28 Jul 2014 | 5:18 am
    Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media, leaving comments on your blog, writing their own articles and posts about your brand or creating videos about your product or services. It’s called user-generated content. And it’s a content marketing strategy you should get on board with, if you’re not already. Companies can work smarter, not harder, when they take advantage of user-generated content and let their fans do the heavy lifting…
  • The Nerds-Eye View on Blog Comments: Why They’re Awesome and Also Completely Unimportant

    Trish Sammer Johnston
    24 Jul 2014 | 8:16 am
    The boyfriend and I had a geeky disagreement last night. (To answer the question you will certainly be asking yourself in a moment, yes, we totally talk shop after work, like two big nerdy nerds.) He was telling me about this article from Moz.com, that talks about why a blog post should be considered a failure if it doesn’t have any comments. Social shares, posits the author, do not count as success because most people share articles without reading them. The second point I agree with. I know lots of people who do this … The first point, though? I beg to differ. This is someone's dog,…
  • The High Dive: Making a Splash with Storytelling

    Bryan Evans
    23 Jul 2014 | 7:55 am
    I get an unsettled feeling inside when I think about diving – particularly going headfirst into any body of water. It’s just not my thing. But when I visited a theme park recently with my daughter, a daring high-diver made an indelible impression on me. It dawned on me that most content efforts seem to go one of three ways – they either 1) fall flat, 2) take a nose dive, or 3) make a great splash. The splash happens when great writing meets compelling storytelling – a skill that requires a careful balance between telling the story and promoting the brand. The Diver's Story At the…
 
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    Social Media Explorer

  • Is Ego Coming Between the Value You Could Offer Your Audience?

    Nichole Kelly
    30 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience. First, it’s important to have a discussion about self-promotion…
  • A leader in thought does not make you a thought leader

    Nichole Kelly
    29 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence. Why do you want to be a thought leader? What difference does it really make if you or your brand is a thought leader? As an individual, perhaps you’ll be more respected, have more credibility, get more…
  • Is Your Ego What’s Really Driving Your Social Presence?

    Nichole Kelly
    28 Jul 2014 | 3:00 am
    Have you ever stopped to think about why you’ve developed a social presence for yourself? I mean really stopped and asked, why am I doing this? Is this for me? Or is this for them? Many of us would probably answer that we are there to serve others, but, as I look at the content that is being shared, it’s pretty clear that we’re really there to fuel our ego. Unfortunately, brands are no different. We all jumped on the social wagon without a clear purpose and mission, and if we really looked deeper, we’d see it was a whole bunch of ego that led to a game of ego back-patting. You share…
  • 3 Ways you’re Sabotaging the Sale

    Jason Spooner
    25 Jul 2014 | 3:00 am
    When it comes to closing the deal, you could be your own worst enemy. Not happy with your sales numbers? Is your site not converting at the rate you need? Don’t blame the leads (The leads aren’t weak, you’re weak!). Instead, the answer could be looking you in the eye every time you visit your company’s website. Un-optimized websites and difficult conversion processes are kryptonite to a high conversion rate and could be the very thing that is sabotaging your sales. Here are three of the most common areas of #salessabotage we see at SME Digital. Your Website Isn’t Optimized By now…
  • Be the editor of your brand

    Tracey Parsons
    24 Jul 2014 | 3:00 am
    There are about a thousand ways to say what I need to say today: Less is more. Never add, always subtract. Pare it down. I’ve recently decided that we could all use a good editor. It’s easy to believe that pushing out new content several times a day is the goal. It isn’t the goal. It isn’t even close to the goal because, well, it’s potentially annoying to your customers. The goal should be pushing great, sharable content. I think that’s where we all started. I think we started with good intention to contribute great content to our audiences, but then we fell into the trap that we…
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    CopyPressed

  • YouTube’s Nonprofit Program and How to Get Started

    Amanda DiSilvestro
    24 Jul 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. If you own a nonprofit you know that advice that might apply to a traditional company is different for a nonprofit. It’s a different type of business, and for that reason you oftentimes need to alter some of your online marketing strategies. By now most know that Google created the Google Grants program to help customize different search options and give money to nonprofit companies, but what many don’t know is that…
  • Hire Journalists (Like Myself) to be Content Marketers

    Caitlin Malone
    3 Jul 2014 | 7:30 am
    In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry. We Can Write Specifically for Your Target Audience It’s impossible to write content for a specific audience…
  • Infinite Scrolling for Your Content: The Pros and the Cons

    Amanda DiSilvestro
    19 Jun 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. of creating the best possible content strategy for your company is coming up with the perfect way to display that content. Many companies focus on what the content says and how it looks on the page, and while this should definitely be your first step, how your content is displayed on your website is also important. You want to make sure people can access your content easily, and once they find your blog or hub or whatever…
  • Three Lists to Run Your Job, Department, and Company

    Joe Sinkwitz
    17 Jun 2014 | 7:30 am
    Back in April of 2007 I wrote here about my philosophy of making three lists. I feel it’s appropriate to revisit the topic because I still see a lot of people in our industry struggle by working exceptionally long hours doing…things…stuff…random tasks without any sort of KPI or understanding of ‘why’ they are doing it. The old article referenced above is still pretty valid, but I want to expand upon it since even after I wrote it, my philosophy has continued to evolve in ways that might help out similarly optimization-centric people focus on the right tasks. It all starts with…
  • 7 Lies You Tell Your Editor

    Amanda Dodge
    22 May 2014 | 7:30 am
    Managing an editorial staff is often like being a teacher. You work with your “students” and guide their writing to get better, but don’t always get the assignment turned in on time or written correctly. Most writers know better than to tell you that their dog ate their homework, but almost any editor or blog manager has heard the following seven excuses before. What They Say: I have a bulleted list, I just wanted to run it past you. What They Mean: I quickly threw together a few ideas because I was about to miss a deadline. Oftentimes the writers who need the least amount of guidance…
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    Content Marketing Blog

  • Hiring In-house vs. Agency for your Inbound Marketing

    Chris Hawkins
    30 Jul 2014 | 5:30 am
    Blog posts, white papers, case studies, ebooks, articles, press releases, on-page SEO, off-page SEO, SEO strategy, Google analytics, content strategy, buyer personas, campaigns, lead generation, lead nurturing, landing pages, calls-to-action, social media, marketing automation, CMS expertise, go-to-market strategy, marketing collateral, market/competitor research, infographics, video, webinars…. This is just some of what you get from an inbound marketing agency. It also may be a list of requirements for your next marketing hire.   Deciding whether to hire an in-house marketer or an…
  • Maximizing the Reach of Your Content Marketing

    Justin Lambert
    25 Jul 2014 | 5:30 am
    If a tree falls in the forest, and no one is around to hear it, does it make a sound?  Sure, that little diddy has been around for centuries, and it's a bit trite. But how about the 2014 version: If a blog post is published, but no one knows about it, is it really there? As Gary Vaynerchuk famously said, “Content is King, but Distribution is Queen – and she runs the house.” Creating incredible content is a vital piece of the inbound marketing puzzle, but no matter how awesome your content is, it has to be effectively distributed to make an impact. And this is an area where many…
  • How to Brainstorm to Avoid "Boring" Content

    Molly Bruno
    23 Jul 2014 | 5:30 am
    Brainstorming. The name itself sounds grueling. Whether you carry out brainstorming with lists, research, or meetings, coming up ideas for new content can seem like tedious work. If the thought of brainstorming for your industry is enough to induce yawning, then it’s time to rethink your method. It goes without saying that no one wants to write or read boring content. Even if you are in one of the most technical, unglamorous or what some may consider "boring" industries, you have the same opportunity as consumer brands to come up with amazing content. To avoid a creativity slump, there are…
  • Is Your Business Stuck Behind the Scenes? Find out How A Content Marketing Agency Can Bring You to Center Stage

    Debbie Williams
    16 Jul 2014 | 5:30 am
    A lot of businesses we talk to share a similar predicament – they are the type of product or service that’s often “behind the scenes” and not widely known unless you’re in that industry. In fact, one of the things that we love most as a content marketing agency is learning about new industries and different types of businesses that we may not have known even existed. We don’t believe that anyone should be lost behind the scenes. When you go to a movie, the lead cast gets all of the kudos and attention, right?  But what about the long list of credits, filled with hundreds…
  • Is your Blog Missing One of These 7 Content Marketing Essentials?

    Dechay Watts
    10 Jul 2014 | 12:59 pm
    Consistently publishing blog posts on your website is one of the most effective ways of boosting your online presence and connecting with prospects.  All of our clients have seen great results from blogging at a minimum of one time per week.  But there are a few essentials in the blog set-up that need to be taken care of before jumping into the fun part of developing content.  Make it Mobile – According to the State of Mobile Content Marketing, the percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012 – and it isn’t stopping…
 
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    Pamorama | Social Media Marketing Blog

  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Using Hashtags in Social Media Marketing

    Pam Dyer
    26 Apr 2014 | 5:42 pm
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. They are a way to track topics on Twitter and other…
  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
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    loriboyce.me

  • Why I Support St. Jude Children’s Research Hospital

    Lori Boyce
    5 Jul 2014 | 2:48 pm
    In 2014, I’m supporting St. Jude Children’s Research Hospital as a Telethon VIP. That means I’ll be answering phones in Bloomington, IL during the August 8 WEEK-TV telethon. For an hour. I’m one of thousands of people in my community who will get involved again this year to support operations at St. Jude Children’s Hospital in Memphis, TN and its […] The post Why I Support St. Jude Children’s Research Hospital appeared first on loriboyce.me.
  • The Cost of Anticipation

    Lori Boyce
    26 May 2014 | 10:51 am
    In the wee hours of May 24, I fought sleep to witness the promised “epic” meteor shower over North America. The predictions were sensationalized news: hundreds (maybe even thousands) of meteors would blaze across the night sky each hour for two hours. Problem was, in the Central U.S. time zone where I live, it was […] The post The Cost of Anticipation appeared first on loriboyce.me.
  • On Turning 44, Flipping Switches, and Finding My Voice

    Lori Boyce
    10 Feb 2014 | 8:55 am
    Last month, I turned 44. Yep, I’m that old.  The past year was surprising and a bit different than others. Stuff happened. Personal stuff and professional stuff. Overall, things changed in a big way. I flipped the switch on a few ideas that have been swimming around in my head for decades. I took risks […] The post On Turning 44, Flipping Switches, and Finding My Voice appeared first on loriboyce.me.
  • How To Pack for a Trip

    Lori Boyce
    16 Nov 2013 | 9:13 am
    Ever find yourself at the airport baggage claim holding your breath as the bags start to arrive? One by one they come, one black bag after another. Before yours rolls out onto that rotating belt, it’s easy to believe it’s likely lost forever. After years of business travel, I have figured out how to pack for […] The post How To Pack for a Trip appeared first on loriboyce.me.
  • Stop Making Excuses and Do Something

    Lori Boyce
    17 Aug 2013 | 9:22 pm
    I’ve just kicked off a project that was a long time coming. Its history is littered with a long list of excuses and misplaced blame. But when the project is completed, a big problem will be solved. So why did it take so long to get it started? Excuses. Before a workable solution started to […] The post Stop Making Excuses and Do Something appeared first on loriboyce.me.
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    CyberAlert Blog

  • 5 Non-Communication Skills That PR Professionals Need

    William Comcowich
    30 Jul 2014 | 12:05 pm
    Earlier this month, we shared a LinkedIn discussion in which group members answered the question, “What’s the most important communication skill for PR professionals?” While it is indeed crucial that PR pros possess communication skills, there are other important qualities required to carry out public relations activities successfully. We rounded up some of must-have non-communication [...]The post 5 Non-Communication Skills That PR Professionals Need appeared first on CyberAlert Blog.
  • Executive News Briefs: The Best Way to Keep Decision-Makers Informed

    William Comcowich
    30 Jul 2014 | 6:24 am
    Imagine if the president of the United States woke up, skipped breakfast, and went through his day full of meetings and public appearances without first being briefed about what was going on in the world. The day probably wouldn’t end so well.  That’s why the president and his top advisers receive a morning news digest [...]The post Executive News Briefs: The Best Way to Keep Decision-Makers Informed appeared first on CyberAlert Blog.
  • Does Bashing Competitors with Attack Ads Really Work?

    William Comcowich
    29 Jul 2014 | 10:54 am
    Bashing the competition is often considered taboo in marketing. Few brands want to risk the backlash that follows from the competitor and its customers. But sometimes competitive marketing — taking direct aim at the competition — does pay off.  Many years ago, The Pepsi Challenge stimulated substantial market share gains against Coke.  Apple’s “I’m a [...]The post Does Bashing Competitors with Attack Ads Really Work? appeared first on CyberAlert Blog.
  • The Blog Idea Generator: 14 Ways to Beat Writer’s Block

    William Comcowich
    28 Jul 2014 | 1:21 pm
    For many content creators, writing comes easy. It’s what to write about that gets particularly burdensome.  To relieve marketing and PR people from this content challenge, we’ve aggregated tips and ideas from several experienced bloggers and content marketers. We recommend keeping this list handy to use whenever you feel a nasty case of writer’s block [...]The post The Blog Idea Generator: 14 Ways to Beat Writer’s Block appeared first on CyberAlert Blog.
  • To Maintain Customer Trust, Address Their Biggest Privacy Concern: Cyber Attacks

    William Comcowich
    28 Jul 2014 | 12:00 pm
    Marketers collect and analyze consumer data to better understand and market to their customers. Customers benefit from discounts and convenience. But as cyber attacks on corporate databases have increased, consumers have become far more concerned about the security and privacy protection provided by companies.  A study by Forbes Insight found that executives overestimate the degree [...]The post To Maintain Customer Trust, Address Their Biggest Privacy Concern: Cyber Attacks appeared first on CyberAlert Blog.
 
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    WPI Communications, Inc.

  • Funnel Readers Toward Your Professional Practice

    info@wpicommunications.com
    10 Jul 2014 | 3:59 am
    If you are reading this, it’s likely that you provide content for your profession in one form or another, be it newsletter marketing, an online post or blog, or some other communication. Naturally, you will want to put forth your best effort each and every time out of the box. It’s a reflection on you, your professional acumen and your practice as a whole.
  • Four More Ways to Gather E-mail Addresses for Your Optometry Practice

    info@wpicommunications.com
    8 Jul 2014 | 4:00 am
    I’ve written before about the process of gathering e-mail addresses from patients as they fill out forms with their basic information. Remember that e-mail updates, particularly those with content of value to your readers, don’t have to be limited to your current patients. In fact, ...
  • Best Practices for Gathering E-mail Addresses for Your Optometry Practice

    info@wpicommunications.com
    1 Jul 2014 | 1:24 pm
    Gathering e-mail addresses for an optometry patient e-mail newsletter can be a challenge for many optometrists. Of course, a reputable optometry practice like yours is in a different league from the unscrupulous businesses that spam consumers. Your intentions are pure and ethical, and, ideally, the information you send is useful and interesting to your patients. ...
  • eNewsletter Signups: Make the Process Simple

    info@wpicommunications.com
    24 Jun 2014 | 5:22 am
    How easy do you make it for people to sign up for your newsletter? Make it simple, and more people will opt in to receive these communications. It’s that easy. WPI Communications enthusiastically suggests that you broaden your client or patient newsletter recipient base to ...
  • Two Warnings for Optometrists Who Engage in E-mail Marketing

    info@wpicommunications.com
    19 Jun 2014 | 11:52 am
    I talk a lot about the many benefits of e-mail marketing, but there is a downside to be aware of, and you may be familiar with it. In a world full of spam, viruses and e-mail overload, it can be difficult for your optometry e-mails to get the attention and gain the trust of your patients.
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    KnowledgeVision » Blog

  • Fear of the Presentation

    Susan Zaney
    8 Jul 2014 | 11:51 am
      It is said that most people fear public speaking more than anything else.  There are many old remedies of overcoming this fear, like thinking of the audience wearing only their underwear.  However the only thing that really works is to know your presentation inside and out, and be very comfortable with your delivery.  The mirror used to be the perfect vehicle for this presentation preparation, but technology has improved!  Pick up your iPad and start recording your presentation along with your PowerPoint slides on the new Knovio app.  Then watch your presentation.  Don’t like…
  • Social Media Marketing Trends of 2014

    Samantha Kiley
    1 Apr 2014 | 10:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Essential Trends in Social Media Marketing in 2014 learned from that conference.  Among the most popular trends in the upcoming year are visual content, blogging, Google+, and podcasts.  Visual content has grown in popularity with the easy shareability from social sites like Instagram.  This has allowed more users to create visually…
  • Avoid Google Penalties

    Samantha Kiley
    28 Mar 2014 | 7:25 am
    Every year, Google makes changes to its search algorithms that affect search marketing tactics. With Google Panda, Penguin, and other major updates along with the 500-600 minor changes made each year, how can businesses possibly keep track of it all?  It seems almost impossible, but not following Google’s guidelines can bring your business major penalties.  These search engine penalties can be terrible for a company, ruining rankings, website traffic, and search engine optimization.  Neil Patel shares his insights on 6 Ways to Make Sure You Never Get an Algorithm Penalty from Google. …
  • Content Marketing Optimization

    Samantha Kiley
    26 Mar 2014 | 11:39 am
    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on which topics are most wanted by their readers.  They used the data they collected to tailor their content and give their audience what they really wanted.  David Cheng has shared his company’s step by step process that helped find these topics of interest in his article, How You Can Optimize Your Content Marketing in…
  • Improve B2B Reach with Social Media

    Samantha Kiley
    24 Mar 2014 | 1:24 pm
    For B2B marketing, social media is a huge tool to interact on a more personal level with customers. It’s become so common that a study conducted by Content Marketing Institute and MarketingProfs found that social media is currently the top content marketing tool used by B2B marketers. But with so many different social media sites, how can a marketer possibly produce enough content to fill them all? I’d argue that that’s a trick question; it is much more effective to focus energy and resources on a few important social sites instead of trying to reach them all. To do this, B2B marketers…
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    CoSchedule

  • Content Marketing Tips Should Never Be Trusted

    Garrett Moon
    30 Jul 2014 | 7:30 am
    You shouldn’t trust everything that you read on this blog. In fact, you probably shouldn’t trust anything you read on any blog. Doing so may actually be bad for your marketing. Why? Most Content Marketing Tips Are 100% Totally Made Up Content marketing tips are usually made up, and why wouldn’t they be? Everything is made up these days – even scientific research. In a recent study, economists found that nearly all studies published in economics journals are likely to be wrong. After studying 49 papers in leading journals that had been cited by more than 1,000 other…
  • Is Familiarity Killing Your Project Before You Even Launch?

    Julie Neidlinger
    28 Jul 2014 | 9:30 am
    Readers don’t like unfamiliarity, but unfamiliarity might actually help your team. The developers here at CoSchedule had been working for a while on the multi-scheduler, a highly requested feature. I hadn’t been much involved in that feature like I had with some of the others. The UI design, the capabilities, how it worked–I only had a scant knowledge of what they were building. The multi-scheduler was finally launched, and I was excited to use it. This feature was going to make things much easier. I had my notebook out and prepared to jot down any questions or bugs I might find…
  • How To Use Your Blog To Tell A Story

    Julie Neidlinger
    24 Jul 2014 | 8:21 am
    A story can prick a conscience. A story can motivate into action. A story can cause outrage or empathy. A story can take a reader off of her sofa and on an adventure across the world. We often talk about using story in content marketing as a way to tell about our brand, our team, our product, or our service. We discuss how to use storytelling for businesses as a way to make themselves more human. We give pointers on how to write copy in a story-like manner that would make it interesting to read. But what about telling a genuine story, free of the responsibility of overtly furthering your…
  • Responding To Customer Complaints With Social Media

    Krista Tolstedt
    23 Jul 2014 | 7:15 am
    You’re human. Mistakes will happen. Nothing is perfect and something will go wrong. Not every customer will be satisfied. This is not a failure. The best businesses are the ones that mess up and show how they fix their mistakes. They build their customer’s trust and prove they are listening to them. When a significant other makes a mistake and owns up to it, do you dump them because they messed up or do forgive them and trust them more because they were honest? Depending on the situation, you’ll forgive them and that will make your relationship stronger. It’s similar with business.
  • Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

    Garrett Moon
    22 Jul 2014 | 8:20 am
    Here at CoSchedule, we recently hit a milestone with more than one million headlines in our database. With this massive resource, we began wondering what, exactly, made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised to hear that we found just such a thing. When we combined our massive database of headlines with our new social sharing analytics, we were able to get a unique view of the answer to this question. It all comes down to something called the Emotional Marketing Value (EMV) score. This is the…
 
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    Feldman Creative

  • How Publishing Crappy Content Ruins Your Rankings

    Barry Feldman
    29 Jul 2014 | 1:25 pm
    Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for Japanese Rock Gardens”? Chances are, an article like that came from a content farm: a website that publishes thousands upon thousands of crappy articles, all for the sake of ranking for as many keywords (and keyword combinations) as possible. If you want to think…
  • Personal Branding: Power Tips for Getting Your Online Brand In Line

    Barry Feldman
    19 Jul 2014 | 1:19 pm
    Let’s talk about you. You’re a brand. Do you know how to develop your personal brand? As an online marketing consultant and writer, I found myself answering a ton of questions about building and developing a personal brand. So I did a lot of reading on the subject as well as reflecting on many of the effective tactics I’ve used since establishing Feldman Creative in 1995 and focusing on content marketing since 2011. I organized these ideas into the infographic here, “The Complete A to Z Guide to Personal Branding.” Then I was invited to do a Google+ Hangout with…
  • The World’s Greatest Social Media Marketer [INFOGRAPHIC]

    Barry Feldman
    12 Jul 2014 | 2:27 pm
    I wrote this article for MarketingProfs a while back… The world’s greatest social media marketer has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate. She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You’d better believe it. Social media blog feeds feed her a daily dose of updates because she knows some genius somewhere updated a social media network with a new feature while she was sleeping. She can even tell you how many pixels…
  • How to Neglect, Abuse and Lose Customers Like HostMonster

    Barry Feldman
    11 Jul 2014 | 12:36 am
    You have a lot of choices when it comes to selecting a website host. In recent years, Endurance International Group has increased the chances you choose them by gobbling up hosting companies including JustHost, HostMonster, BlueHost, and HostGator. But they’ve decreased the chances you stay with them by delivering the worst possible customer service. If you want to position your company for short-term growth and long-term woes, follow their lead. Unfortunately, I rely on HostMonster (soon to be past tense). Laughably, I see a fair amount of customers say nice things about these…
  • I Got a New Phone

    Barry Feldman
    7 Jul 2014 | 10:52 pm
    I’m so excited. I got a new phone. No, not one of those pocket sized computers you use to make retro photos or 6-second videos. I’m talking about a desktop phone. You’d need some seriously big pockets to carry this one around. It has two lines. A blue display lights up to show me who’s calling. I can tell it to memorize the phone numbers of my friends. It has a handset, but I don’t have to use it because it also has a speaker. I have lots of ideas for how I’m going to use my phone. This thing’s awesome. Check out these ideas I have for putting it to use. Have conversations. If…
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    Big Leap Creative

  • Stop Ignoring Most Of Your Target Market

    Lisa Gerber
    29 Jul 2014 | 9:19 am
    You have a larger audience than you think and you might be ignoring a big percentage of it. They are out there, in many stages of readiness to purchase. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik is that great marketers pay attention and really think about how they market to each segment of their audience. Average marketers worry only…
  • What To Do When Good SEO is Beating Good Business

    Lisa Gerber
    25 Jul 2014 | 8:23 am
    If you were to do a search for a video production company in the Bay Area on a search engine, your results would show video production companies that are good at SEO, not necessarily good at video production. It’s frustrating. Good SEO often beats good business. Instead, it would make sense to turn to your network for a recommendation. My financial planner this week directed me to a page on their website of planner picks for funds, savings accounts, and disability insurance explaining “we are in no way affiliated nor do we get a commission from these products. We just wanted to…
  • Who Carries Your Basket of Eggs?

    Lisa Gerber
    21 Jul 2014 | 10:08 am
    Much like you, I imagine, I’m always trying to raise things to the next level. Professionally, personally - whatever it is, it could be better than it is now. I want to be a faster runner so I download apps and training plans, buy a heart rate monitor, and if I could, I’d hire a coach, and hey, while I’m at it, a personal chef to cook me meals that would not only help me lose weight but would also be designed specifically to make me faster. It’s pretty much my first reaction when I have a goal: I need to go buy things and hire people to help me get there. As I ponder…
  • Eat Your Peas: And When To Ignore Common Advice

    Lisa Gerber
    14 Jul 2014 | 10:44 am
    The reaction when I stopped playing soccer and Seth Godin closed his blog to comments. What happens when you close your blog to comments, or shut down your Twitter account? Perhaps some looks like this one. But sometimes we have to eat our peas. And sometimes we get to ignore what everyone tells us to do. I played soccer from fourth to sixth grade and I hated it. I was terrified of the ball  - it would either come to me and I’d have to do something wonderful with it, or it would get kicked in my face by one of those big defensive fullbacks. It just brings back bad memories thinking…
  • About That Day I Wanted to Be a Graphic Designer

    Lisa Gerber
    7 Jul 2014 | 9:16 am
    I’ve been thinking about the small decisions we make and the trajectory of time – how a small decision can take you down a very different path. I don’t know if it’s because Mercury was recently in retrograde and everyone in my circle ignored the common advice not to do anything drastic, or if it’s just a matter of “like attracting like,” but I have a lot of friends making change right now, or as I like to call it, taking a big leap. Joe sold his home(s) and he and his wife and young son are traveling via motorhome throughout the Southwest while he…
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    vWriter's Content Marketing Central

  • The ‘Be Everywhere’ Strategy: For Traffic, Online Visibility And Leads

    Steve Shaw
    30 Jul 2014 | 4:25 am
    This is the second in my series of three free reports (download the first here), helping you to achieve online visibility and build your brand within your respective marketplace. My first report examined the challenges facing small businesses to build online visibility, given the significant resources it can take to gain traction on social media and to take advantage of content marketing, and the often limited resources available. If it’s a struggle to keep on top of just one social network, let alone trying to connect with your potential prospects on the others as well, you’ll…
  • The Online Visibility Crisis: The Race To Embrace Social And Content Marketing

    Steve Shaw
    29 Jul 2014 | 2:20 pm
    If you: Know you should be more fully engaged in social media and content marketing; and yet you … Don’t have the time and/or resources to do so Then, congratulations, join the club! It’s a situation faced by so many small businesses the world over, trapped between a rock and a hard place … On the one hand, you’re supposed to be active, present and building large followings on the major social media sites like: Twitter LinkedIn Facebook Google+ (Not to mention YouTube, Pinterest, Instagram, SlideShare, and so the list goes on …) And on the other hand, you…
  • LinkedIn: Five Ways To Use LinkedIn For Content Marketing And Traffic

    Steve Shaw
    12 Mar 2014 | 7:30 am
    LinkedIn isn’t just for your resume. If your business is B2B, LinkedIn can be a primary source of quality traffic and leads. It’s another very effective channel through which to spread your brand and your message through content marketing. In terms of numbers, LinkedIn currently has 277 million users, and 40% (111 million users) check in daily (source). And these are all predominantly professional, business-oriented users. The potential is obviously significant. In fact, for B2B business owners, it makes for more sense to concentrate resources on LinkedIn rather than Facebook.
  • Build More Traffic Using Media Rich Tweets – Three Simple Steps!

    Steve Shaw
    4 Mar 2014 | 4:00 am
    Did you know there’s an easy way to get more visibility on Twitter and increase your Twitter traffic every time someone tweets your content? This simple method potentially increases click-throughs to your site and raises the profile of your business. So how does it work? Twitter has a system called Twitter Cards, which allows site owners to take advantage of expanded, media rich tweets whenever someone tweets their content. By using Twitter Cards for your blog, any tweets linking to your blog posts contain media rich information, and as such are more visually prominent and appealing.
  • Five Ways To Attract New Leads For Your Business Using Old, Tired Content

    Steve Shaw
    25 Feb 2014 | 4:00 am
    It sounds almost magical. Create content for your business and you create profit for your business. The more content you create – presuming it’s good quality of course and targeted to the interests of potential purchasers – the more customers you reach and attract. Think about how you come across businesses you end up purchasing from. Content on blogs, content on social media, content on YouTube, content via email, and so on. This is the root of content marketing. You market your business through the active creation of content. And that content continues to work for you…
 
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    Kapost Content Marketeer

  • Do You Know What Your Prospects Are Doing with Your Content?

    Todd Cameron
    30 Jul 2014 | 5:00 am
    You just finished outlining your buyer journeys. Your personas are insight-driven. Each stage of the sales cycle aligns with specific buyer pain points and challenges. You feel good, knowing your content will be more meaningful, the process will be more efficient, and you’ll be generating more qualified leads. So What’s Next? Do You Know What Your Prospects Are Doing with Your Content? It’s time to review existing content and tag it with the right persona and sales stage. This practice will enable you to see how much targeted content you already have, as well as where you have…
  • The 4 Habits of Great Content Marketers

    Liz O'Neill
    29 Jul 2014 | 5:00 am
    Great content marketers aren’t born, they’re made. Want to stand out from the crowd? Develop the following habits. 1. Follow a Routine “Great content marketers aren’t born, they’re made.” Routines can be a powerful tool for artists, politicians, CEOs, content marketers, and just about anyone else who is trying to build something extraordinary. There’s no blueprint for what routine is going to work for you. But if you’re embarking on a creative project, it’s in your best interest to develop one. Have decision fatigue? Take a tip from Obama…
  • The Shortlist of Content Marketing Tools

    Anne Murphy
    28 Jul 2014 | 5:00 am
    We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools. In one month, we use on average 26 different apps for about 30 hours and 15 minutes, and Americans spend the equivalent of 17% of their monthly mortgage or rent  on technology. Technology is also changing the way we operate as marketers. By 2017, CMOs are expected to spend more on technology than CIOs—traditionally seen as the largest buyers of…
  • 3 Reasons I Hate Finding Images for Content

    Anne Murphy
    25 Jul 2014 | 5:00 am
    Blog posts, eBooks, SlideShare presentations… 3 Reasons I Hate Finding Images for Content They all require images. This is the one task in my content workflow that taunts me. Because finding images—correction—finding compelling, high quality images for content can be a huge pain. Here are three reasons the process is infuriating. 1. It’s One Generic, Outdated Image After Another Stock photos can be mind-numbingly bland. I’ve spent hours searching through galleries of fake smiles and pastel button-ups. Not only do they fail to reflect the modern work environment, but…
  • LinkedIn Acquires Bizo, Doubles Down on Content Marketing

    Jean Spencer
    24 Jul 2014 | 5:01 am
    Another week, another marketing acquisition. This week, LinkedIn bought Bizo. LinkedIn is not just a forum of professional resumes, it’s a marketing solutions platform, and Tuesday’s announcement of their acquisition of Bizo not only underscores the platform’s strategic positioning as a marketing solution but amplifies the value of content. The announcement comes just weeks after research confirmed LinkedIn as the #1 source for professional content sharing, and supports their goal to become “the definitive professional publishing platform.” WHAT IS BIZO? Bizo…
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    My Miss Assist's Blog - Tips on Content Marketing: Blog Posts, Blog Content, Leveraging Content

  • Daily Quote

    Missy
    30 Jul 2014 | 9:00 am
    I have discovered that even the mediocre can have adventures and even the fearful can achieve. ~Edmund Hillary The post Daily Quote appeared first on My Miss Assist.
  • Daily Quote

    Missy
    29 Jul 2014 | 5:00 am
    There are just as many stories to be told in the dark spots as there are in the bright ones. ~Jodi Picoult The post Daily Quote appeared first on My Miss Assist.
  • Daily Quote

    Missy
    28 Jul 2014 | 5:00 am
    Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game. ~Johann Wolfgang von Goethe    The post Daily Quote appeared first on My Miss Assist.
  • Why Blogging Alone Does NOT Work

    Missy
    28 Jul 2014 | 3:00 am
    You have started fulfilling your dream by starting a small business. It’s up and running, some people are visiting your website and sales are happening.   But, something seems to be missing…   Sales aren’t increasing like you thought they would. You are not generating new clients or customers and are even losing some.   […] The post Why Blogging Alone Does NOT Work appeared first on My Miss Assist.
  • WHY Should Small Businesses Start Blogging? Infographic

    Missy
    20 Jul 2014 | 11:00 pm
    Recently, I have heard many small business owners say they do not understand why they should write blog posts.  This surprises me as blogging is one of the best and easiest ways to market their business if they have an online presence (which all small business should).  A few of the reasons for that are: […] The post WHY Should Small Businesses Start Blogging? Infographic appeared first on My Miss Assist.
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    Recurve

  • 3 Ways To Boost Employee Engagement (and Your Bottom Line)

    Edward Baldwin
    30 Jul 2014 | 10:56 am
    Your employees, like customers, have varying levels of engagement with your company, and the more engaged your employees the more profitable your business. In fact, organizations with highly engaged employees see an average increase in operating income of nearly 20%.[1]What is an engaged employee?An engaged employee is one who cares. They’re fully involved in, and enthusiastic about, their work. Tim Rutledge explains that truly engaged employees are attracted to, and inspired by, their work (“I want to do this”), committed (“I am dedicated to the success of what I am doing”), and…
  • 3 Easy Steps for Big Businesses to Start Engaging Locally

    George R Perry
    28 Jul 2014 | 10:24 am
    Engagement can happen in many ways. Today, we’ll look at local engagement (i.e., providing value to a community). It’s something both large and small companies should do, but something that large companies in particular should reevaluate to close the disconnect between their corporate headquarters and the individual locations in your town.So what if those locations started acting like a local business and not just a piece of a larger corporation?Let’s see what they could do, and throw out a hypothesis of what would happen.Engage LocallySince I used Best Buy as an example we’ll…
  • How to get more of your best customers

    Edward Baldwin
    25 Jul 2014 | 10:17 am
    What if I told you that the key to boosting your bottom line and increasing word of mouth about your brand has been right under your nose all along?I’m talking about your existing customers.You’ve probably heard this before: attracting new customers costs your company 5 times more than keeping existing ones[1]. Here’s another stat: a 5% increase in retention can increase profitability by anywhere from 25 – 95%[2].What would a 5% increase in retention look like for your organization’s bottom line? More importantly, how would you achieve it?The Currency of Retention68% of…
  • Heard You Missed Me

    George R Perry
    23 Jul 2014 | 11:00 am
    In case you were wondering why there had been no posts from me for the last week, it’s because my wife and I went on a cruise vacation in the Caribbean. In lieu of an informative, educational post, I’ve decided to share some of my vacation photos. Enjoy.We began our trip on the boat grabbing drinks and settling in to watch the World Cup Finals on the large screen monitor near the main pool. I was happy to see Germany win.GOOOOAAAALLLL!Our first stop on the cruise was Grand Turk, where my wife and I went on a snorkeling adventure.I am a leaf on the ocean, see how I floatNext up was the…
  • How to Measure Everything On Twitter (For Free)

    Bradley Robb
    21 Jul 2014 | 10:27 am
    When it comes to engagement on Twitter, everyone is pretty familiar with the Big Three1. Retweets 2. Replies 3. FavoritesHowever, without context, these can be “vanity metrics,” broad measures that don’t provide a great deal of insight. Thankfully, with the new Twitter Analytics [1], the social network is letting users see a whole slew of granular, often frighteningly specific, engagement numbers.Meet Twitter’s New Engagement Metrics (4 – 14)The new Twitter Engagement Metrics are about presenting you with all of the data, so you can make the decision about what is, or isn’t,…
 
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    Blog - Jackie Steinmetz Consulting

  • The Content Conundrum: How Much Do You Really Need?

    Jackie Steinmetz
    24 Jul 2014 | 11:22 am
    Check out my latest guest post for my friends at Docalytics.com - the coolest marketing content analytics tool on the market today. You can read the original blog here.Every marketer knows that content is essential to a sound marketing strategy. But when it comes to content and content marketing for your specific company, how much content is really enough? How much is too much, or not enough? How do you find that perfect happy medium, where you have enough content to engage, but you’re not overwhelming your audience?The answers to these questions may not be simple, but they’re not overly…
  • How To Track Metrics Without Getting Lost in the Details

    Jackie Steinmetz
    2 Jul 2014 | 12:28 pm
    I recently blogged for my friends at Docalytics about tracking marketing data - a scary topic for many marketers! Bite it off in reasonable chunks with the tips below.These days, marketing trends come and go almost as fast as you can blink. Marketers newer to the game can often be overwhelmed by a slew of metrics thrown at them from every angle. They know they need to use these metrics to show ROI (return on investment) so that the C-suite (CEO, CFO and the like) can remain confident and continue to allocate funds to the marketing budget. But, they’re just not sure how to use…
  • What Dr. Seuss teaches us about being an entrepreneur

    Jackie Steinmetz
    20 Jun 2014 | 7:08 am
    Last night, I sat down in my son’s room to read books and start winding down for bed. He’s 3, so typically he chooses a handful of titles that he’d like to read and then we end up reading the same book over and over (and over) again.This was no different.We started reading “Oh, the Places You’ll Go,” somewhat to my dismay, because 1. Dr. Seuss uses some strange words (seriously, who names their child Mordecai Ali Van Allen O’Shea?), and 2. This is not a short book.Twenty minutes later, as I opened the book for the third time, my mind began to wander. Drawing parallels between…
  • 3 ways to create event awareness online

    Jackie Steinmetz
    5 Jun 2014 | 8:33 am
    My latest blog for Like to Share Pages is below. Leave a comment and let me know what you think!Does your business plan events for yourself or other businesses? If so, you know that getting bodies in the door is one of the most important pieces of planning an event. This task may seem daunting - it’s hard to know who will show up and who won’t. The best solution is to promote the event in the places where you can reach a large number of people, online. Here are three ways to amplify your reach and ensure your event is a success:1. Promote your event on social media. Which social media…
  • Finding your social voice

    Jackie Steinmetz
    18 Apr 2014 | 10:08 am
    This post originally appeared in my blog for Like to Share.How you speak to your audience on social media is a direct reflection of your company, and you will be judged by it. But how do you find your social media voice? Should it be playful (see: Taco Bell), educational (see: Intel), motivational (see: NikeThere are many different ways to choose a social media voice, but first, some considerations:1. What are you trying to accomplish on social media? For companies that are looking to build brand awareness, a more casual voice may do the trick. But for those who would like to be seen as…
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    Tai Goodwin, Bankable Brilliance

  • Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist

    Tai Goodwin
    28 Jul 2014 | 11:10 am
    I get super inspired when I discover a trailblazer that is using their unique brand of brilliance to reach more people and change more lives. This week, spoken word artist Suli Breaks inspired me with this skillfully crafted piece, I Will Not Let an Exam Result Decide My Fate. Trailblazers ignite people by sharing their vision, and […] The post Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist appeared first on Tai Goodwin, Bankable Brilliance.
  • SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True

    Tai Goodwin
    24 Jul 2014 | 9:59 am
    Stories are powerful. Whether it’s a story someone tells to market a message or an internal story that we tell ourselves, the impact of a story can be powerful. About five years ago back when I still had a day job, I was sent to evaluate a potential sales training program for the IT company I […] The post SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True appeared first on Tai Goodwin, Bankable Brilliance.
  • 4 Questions to Choose the Right B2B Social Networking Site

    Tai Goodwin
    16 Jul 2014 | 8:45 am
    When it comes to using social networking for business, Facebook, LinkedIn, and Twitter are considered the trifecta for most business professionals. But that doesn’t mean they are the only places for you to find new leads, clients, and potential partners online. There are other social networking platforms that may be more beneficial for you. Just like in offline networking, […] The post 4 Questions to Choose the Right B2B Social Networking Site appeared first on Tai Goodwin, Bankable Brilliance.
  • How to Use Social Networking to Create Bankable B2B Connections

    Tai Goodwin
    14 Jul 2014 | 4:11 am
    All social networking is not created equal. There’s B2B (Business to Business) social networking and then there’s “regular” social networking. If you use Facebook and Twitter for personal connections, it can sometimes be confusing where to draw the line for your professional connections. Effective business to business social networking is more than just using social media platforms to […] The post How to Use Social Networking to Create Bankable B2B Connections appeared first on Tai Goodwin, Bankable Brilliance.
  • 10 Key Connections for Building a Bankable Professional Network

    Tai Goodwin
    8 Jul 2014 | 3:55 pm
    There was a time when I didn’t have a supportive professional network. Like many women, I clung to the relationships I did have even though they were hurting me and not helping me. One of the reasons it took me two years to start LaunchWhileWorking.com was the ill-intentioned advice I received from a woman I considered a […] The post 10 Key Connections for Building a Bankable Professional Network appeared first on Tai Goodwin, Bankable Brilliance.
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    Visually Blog

  • 5 Tips For Visual Social Media Content

    Lizetta Staplefoote
    30 Jul 2014 | 9:43 am
    6 in 10 social media updates are images. 3 in 10 updates are videos. Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Some points to consider as you plan visual content for social media: Don’t think mobile, be mobile. Social media and mobile are married at the hip, offering a captive audience for you and convenience to users. Your job is to make sure that if they click into your content on a social media property from their mobile device your infographic, video, or interactive piece displays and…
  • How A Bad DIY Video Can Actually Hurt Your Brand

    Nick Vaka
    29 Jul 2014 | 6:00 am
    You’ve seen the numbers and heard the news that online video can help propel your business to the next level, but that isn’t necessarily true in all cases. While it is true that technology has evolved to a point where animated videos can be produced on a desktop computer at home, don’t think that just ANYONE can do it well. Sure there are services out there like GoAnimate, Animoto, or Wideo, that give you “everything you need to create animated videos on the web”, but can these tools really create something that speaks to YOUR brand? Sometimes, but maybe not in…
  • The Top 5 Ways Brands Use Social Video

    Stephanie Castillo
    28 Jul 2014 | 2:09 pm
    Micro-content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more. There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and…
  • Five Data Visualization Tools Focused on Design

    Drew Skau
    25 Jul 2014 | 6:00 am
    The last few years have brought data visualization deeply into the world of design. It used to take highly technical designers or a team of developers and designers to create data visualizations that were both accurate and beautiful. Recently, several web-based data visualization tools have come out (thanks to D3.js) that lower that barrier to entry so that designers don’t need as many technical skills to be able to build their own beautiful data visualizations. Here are five of those tools, what they do, and how you should use them: Datavisual Out of all of these tools, Datavisual is…
  • Video Marketing Tactics for the B2B Marketer

    Nick Vaka
    24 Jul 2014 | 6:00 am
    When thinking about promoting an organization with online video, most people think about Businesses targeting consumers (the B2C approach), however, the amount of B2B marketing that’s going on today is completely bucking that trend (roughly 70% of B2B solutions market with video), and the way that content is being optimized is creating some interesting results. Why are B2B companies engaging in more video marketing? Well, as difficult as it may be to conceive, B2B businesses are staffed by (brace yourselves), people. And, like any customer after any other product or service, many of…
 
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    What She Said

  • Social Media Fails: Facebook Facial Recognition at its Finest

    Stephanie Jones
    28 Jul 2014 | 6:27 am
    Facebook thinks my little daughter is a man named Bill. It’s true. I posted a photo just the other day of her going down a homemade waterslide at our family fish fry with her cousins – she was having the best time ever. When I uploaded the photo, it asked me if I would like to tag my daughter as my friend Bill. No, Facebook.  That’s hilarious, but no thank you. I posted it and moved on. A little later, another friend of mine took a screenshot of the image with the same question. Facebook was just certain that was Bill in the photo and it needed someone to validate its guess. It’s a…
  • My Grandma Doesn’t Get It: What is Social Media Marketing Anyway?

    Stephanie Jones
    17 Jul 2014 | 1:29 pm
    A lot of people think that I just play on Facebook all day. A number of these people include my family members who just don’t get what I do when I sit down at my computer in the morning.  It can be frustrating to have someone unintentionally devalue my career choice with one simple statement: “All you do is write posts on the Facebook? Well, anyone can do that!”  I kindly disagree, Grandma! Geez! Chances are if you work in social media marketing, you’ve been told the exact same thing or something very similar.  Explaining any kind of job to any person can be a little tricky;…
  • DIY Marketing: Creating an Infographic Everyone Wants to See

    Britney Drotleff
    16 Jul 2014 | 11:16 am
    The rise of social media and technology has influenced our culture to crave more information faster. To satisfy this need for knowledge, the infographic was born and they can now be found all across the web. The beauty of this new invention is the fact that it targets a problem and solves it with specific, concise sentences and easily identifiable graphics, unlike a time-consuming (and potentially boring) article. If an infographic is created properly, it will capture the readers attention, teach them something in a matter of minutes, and encourage them to frequent your website. More often…
  • Commitment Marketing: Inbound Isn’t for Everyone

    Amber Cebull
    11 Jul 2014 | 5:00 am
    “Unless commitment is made, there are only promises and hopes…but no plans.” Commitment isn’t for everyone. Not every person can invest in the long term. You’ll be rewarded if you can, but some people are a bit more interested in instant gratification. Some want their results and they want them quickly. But inbound marketing is a long-term commitment sort of relationship. It requires hard work, investment, and a “big picture” effort by mapping out plans to get to where you eventually want to be. Inbound requires the fostering of a relationship, where outbound is a little more…
  • Don’t Let a Little Twitter Hashtag Ruin Your Campaign

    Stephanie Jones
    10 Jul 2014 | 5:48 am
    Who’s afraid of a little ol’ hashtag? It’s just a teeny, tiny hash mark followed by a word or phrase. What harm can it actually cause? If you’re singer Robin Thicke, you aren’t asking these questions. I’m not sure how this would be possible, but if you don’t know who Robin Thicke is or why you should care about this story allow me to get you up to speed. Thicke is a pop singer and the son of the amazing Alan Thicke (Hello, Growing Pains was the dopest).  Robin released a song called “Blurred Lines” in 2013 – it’s a pretty awesome jam.  He then exploded all over the…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • How to Effectively Evaluate Your Mid-Year Content Marketing Checklist

    Summer
    29 Jul 2014 | 1:06 pm
    Last night, we were honored to have Joe Pulizzi, founder of Content Marketing Institute, featured on our #AtomicChat. Based on one of his most recent articles, we wanted to learn more about mid-year content marketing checklists and resolutions. As we’re right in the middle of the year (can you believe we’re halfway done the year?!) now is a good time to look at our content marketing strategies thus far and re-evaluate what we have (or don’t have) going on. For Joe, it’s a good time for him to start thinking about planning for the year-end events and into 2015. He also…
  • One Audience Size Does Not Fit All

    John Schuller
    23 Jul 2014 | 9:52 am
    Content, content, content… such an emphasis for many businesses today.  It’s a good bet content marketing is a big part of your organization’s marketing strategy now.  Maybe your company creates its own original content.  Maybe you curate content from a number of outstanding resources. Whatever the case, it’s not enough to simply push a lot of content out to websites or social media channels.  In order for content to engage the audience and get the attention it deserves, it has to resonate with the audience.  If it connects with their interests, they are more likely to share…
  • How to Engage Lurkers on Social Media

    Summer
    22 Jul 2014 | 1:54 pm
    Most people are lurkers on social media. For quite some time now, the popular 99-9-1 rule applied to social media has been floating around. It states that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. What are lurkers? These are people who are following your social media account(s) consuming your content but not interacting with it (or you). They read the content but rarely respond or share. Let’s use Twitter as an example. A person will create an account and test out a few tweets (“Hello world”…
  • How Do You Get To Know Your Audience The Best?

    Jeanne Sachs
    21 Jul 2014 | 4:19 pm
    Audience, Customers, Consumers, Readers.  No matter what “label” you put on them, they are the people you are thinking about when you are writing your content whether it’s being published on a website, blog, in email or even somewhere else on the web.  They are real people with varying interests, knowledge, time, needs, desires and so much more. Many bloggers, Brands and Publishers go to great lengths to understand the people they write content for.  And there is so much data available today. As you well know, we are in the age of “Big Data”.  Back in the…
  • 3 Simple Ways to Incorporate Visuals Into Your Marketing Strategy

    Julian
    18 Jul 2014 | 8:55 am
    One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads. Graphic design is more than pretty pictures and fancy text. It’s a means of visual communication to convey information in an interesting and appealing way. Getting your graphic designer to create images with a consistent look will also strengthen your brand’s visual identity and create an instantly recognizable…
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    Content Marketing Blog | Inklyo.com

  • The Role of the Copywriter

    30 Jul 2014 | 9:43 pm
    The importance of copywriters and how hiring one can enhance your business For as long as the English language has been transcribed onto paper, there has been a constant need for content writing. We need language to record events, converse over long distances, and, most importantly, share information. Unfortunately, with different points of view and various language systems, the flow of information can get misconstrued if not presented correctly. To solve this problem, people have studied the art of language. There are those who can manipulate words to persuade—people who can string a…
  • What is Ghostwriting?

    30 Jul 2014 | 9:43 pm
    Have you ever wondered how celebrities—surrounded by paparazzi, traveling around the world on tours, and balancing family and relationships—can possibly send out hilarious tweets every five minutes? In most cases, these celebrities can barely spare a minute for social media or website content. Instead, they hire "ghostwriters" — people who produce content under the celebrity's name. Many celebrities, businesses, and authors use ghostwriters to regularly produce mass amounts of content in short periods of time. By constantly posting online articles, tweets, blog posts, and…
  • 6 Article Marketing Tips for Your Business

    30 Jul 2014 | 9:43 pm
    Creating content for your website is a great way to promote your business. You can indirectly promote your business and encourage readers to become customers if you provide your readers with interesting information they enjoy reading. Articles are an excellent form of content for marketing. Articles can be any length; they provide information that customers find useful, and they can be published regularly, often in a short time. These articles must be published online strategically so they can effectively promote your business and give your website the engagement it needs to succeed. How do…
  • How to Write SEO Web Content in 3 Easy Steps

    30 Jul 2014 | 9:43 pm
    If you've recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, or other written website material that is created to feature prominent keywords. Search engines will crawl throughout the web, grab these keywords, and catalog them in an online database, where they are called up during keyword searches. The more keywords that are inserted into…
  • The Ins and Outs of SEO Writing

    30 Jul 2014 | 9:43 pm
    How to use keywords to climb the search engine ranking ladder Search engine optimization does exactly what the term implies. SEO is all about strategically using keywords to get the best return from your business’s content. Keywords are predetermined terms that reflect the nature of your business and the content you publish online.  In SEO writing, they are inserted into your content so that when these terms are searched on search engines, like Google and Yahoo, your business's website comes up frequently and high on the list. So how do you use SEO writing to get the most out of…
 
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    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz

  • Facing Bloggers Block? 6 Blog Post Ideas To Kickstart Your Creativity

    Jolynn Oblak
    20 Jul 2014 | 4:58 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners We all experience bloggers block from time to time, but […] The post Facing Bloggers Block? 6 Blog Post Ideas To Kickstart Your Creativity appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • How You Can Conquer the Blog Content and Promotions Beast to Get More Leads

    Jolynn Oblak
    12 Jul 2014 | 1:24 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners How to Give your Blog Content Life Beyond your Blog. Bl […] The post How You Can Conquer the Blog Content and Promotions Beast to Get More Leads appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • Frustrated? Learn the secret to lead generation & sales conversions? My super easy 3 step formula for nailing your target market “pain points”

    Jolynn Oblak
    23 Jun 2014 | 8:32 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners This is so simple, it just might shock you.  Are you a […] The post Frustrated? Learn the secret to lead generation & sales conversions? My super easy 3 step formula for nailing your target market “pain points” appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • Learn This 1 Easy Way To Promote Your Content & Gain Social Proof

    Jolynn Oblak
    19 Jun 2014 | 6:53 am
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners Here is an easy way to get your blog posts shared to a […] The post Learn This 1 Easy Way To Promote Your Content & Gain Social Proof appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • Go From Lackluster to Blockbuster: 8 Steps to Revamp Your About Me Page for Increased Credibility and Promotion

    Jolynn Oblak
    13 Jun 2014 | 6:42 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners Fair Warning-this will be a long post But It’s an […] The post Go From Lackluster to Blockbuster: 8 Steps to Revamp Your About Me Page for Increased Credibility and Promotion appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
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    Roojoom Blog

  • How to Use Rich Content to Grow Your SaaS Product

    Will Fraser
    24 Jul 2014 | 4:48 am
    Today’s guest post is by Will Fraser is the Co-Founder and CEO of Referral SaaSquatch - The customer referral platform for SaaS and Subscription companies. You can reach him on twitter @getfraser. Early on at Referral SaaSquatch, we realised there was a lack of quality content about customer referral programs. We quickly set about filling this gap with blog articles, posters, and guides. This led to strong organic search rankings, consistent monthly traffic, and increasing brand awareness. You probably already know that when content marketing is done right, it establishes expertise,…
  • Israeli News Roo(joo)m

    Yael Kochman
    9 Jul 2014 | 9:14 am
    Completely off-topic, I know. However, we know you are all concerned about us here in Israel, so we created a virtual press room for you to stay updated with the events. Feel free to share this on Twitter or on Facebook ! Here are the latest news from Ynet, automatically updated by the hour: And this is to keep you entertained while in shelter waiting for the boom:
  • How did IM Creator get over 5 million websites built in less than 3 years?

    Yael Kochman
    1 Jul 2014 | 11:55 pm
    I recently had the pleasure of interviewing Erez Zundy, IMC’s Online Marketing Manager, and we had an interesting chat about IMC, its vision and, especially, what is their marketing strategy that helped them get to over 5 million websites in such a short period of time. What is IM Creator? IM Creator is a free website creation platform that offers an online drag & drop website builder, which allows users with no past experience in web development or design to create a beautiful website that they can be proud of. * This is an example to a website created with IM Creator How were you…
  • Roojoom + Twitter Cards = Infinite Twitter Love

    Chloe Sehati
    30 Jun 2014 | 3:21 am
    When your content is amongst a sea of text in a Twitter newsfeed, it can be difficult for it to stand out. Roojoom has just integrated Twitter Cards, and this means more reader engagement through visuals. More engagement = more Twitter love all around.  Twitter Cards enable you to customize the preview of your tweet. Twitter offers 7 different cards to choose from, and research shows that using any of these options is bound to increase the re-tweets, favorites and clicks. Now that we integrated Twitter Cards into Roojoom, your Roojooms will automatically have a Twitter Card attached to…
  • 10 Pointers That Will Get You The Ultimate Headline

    Chloe Sehati
    29 Jun 2014 | 1:47 am
    A good headline is the difference between someone wanting to read your writing and someone scrolling past it– in other words, it’s the most crucial element to your piece.  Each medium of writing, whether it’s a book, a tweet, or a blog post, has some kind of phrase that’s the FIRST thing people see, and that phrase gets one chance to make its mark.  Most people who read past headlines are interested in the topic, curious about what the article has to offer, and, most importantly, engaged by the headline itself. Below are 10 pointers that will ensure the ultimate…
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    qrator.in

  • Unify Your Content Marketing Strategy With a One-Stop Resource Center

    Qrator
    30 Jul 2014 | 12:16 am
    If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do. Source: Unify Your Content Marketing Strategy With a One-Stop Resource CenterRights to all content (text, images, videos etc.) with post source. If you think…
  • How To Make The Business Case For Content Curation

    Qrator
    28 Jul 2014 | 7:48 pm
    To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings.Continuing to create more and more quality content is expensive. Further it contributes to your organization’s me, me, me refrain on social media and other platforms.As a result, marketers need a more cost effective way to fill this content hole in their marketing plans.Content curation provides a less expensive solution to extending your content marketing budget. Source: How To Make The Business Case For Content Curation – Heidi…
  • 4 Ways Wearable Tech Could Change Your Marketing Strategy

    Qrator
    15 Jul 2014 | 2:12 am
    For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head pound. Regardless, welcome to wearables, declared the next big thing everywhere in the press — and by plenty of digital marketing heavyweights. Source: 4 Ways Wearable Tech Could Change Your Marketing StrategyRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
  • How Engineering Principles Can Revolutionize Your Content Strategy

    Qrator
    15 Jul 2014 | 2:06 am
    Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content.Recently, Scott and his co-author Rahel Anne Bailie used a content engineering methodology to create a printed book, eBook, website, and a deck of cards entitled The Language of Content Strategy, all from a single source of content. These works all revolve around a set of 52 definitions for content…
  • The Language of Content Strategy

    Qrator
    15 Jul 2014 | 2:03 am
    The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The…
 
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • 7 Ways to Promote Your White Papers to Get More Downloads, Leads and Shares

    Rachel
    30 Jul 2014 | 5:00 am
    White papers, guides and ebooks are time-intensive content marketing projects. It’s surprising that many B2B marketers put lots of time and resources into developing white papers and then simply post them on their websites and hope leads will pour in. Unfortunately, it’s not this easy. Here are seven ways you can promote your white papers to get more downloads, shares and leads:   1. Syndicate your white paper. You can attract more leads by posting your white paper to a syndication service. These services will promote your white paper, and you usually pay for every lead they bring your…
  • 3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

    Rachel
    23 Jul 2014 | 5:00 am
    #452226178 / gettyimages.com Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite videos from his new album, Mandatory Fun. It’s a parody of “Blurred Lines”, in which he rants about bad grammar in “Word Crimes”: “Weird Al” said that Mandatory Fun is likely his last full-length album. He told the Associated Press, “I’ve been under contract since 1982, and I just kind of feel like — especially with the kind of music that I do — the album format…
  • How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

    Rachel
    16 Jul 2014 | 5:00 am
      There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience will read your headline, only 20% will go on to read the rest of your content. This means that your headlines can make or break your marketing. Instead of just providing you with general tips on writing headlines, I wanted to share some examples. I’ve pulled a few headlines from my swipe file and analyzed what makes them work. Without further ado, here they are: How to Get $250,000 of…
  • How to Share Content Responsibly and Avoid Putting Your Organization at Risk

    Rachel
    9 Jul 2014 | 5:00 am
    This article was originally published by MarketingProfs. As content marketers, we get excited about sharing content. From articles and videos to blog posts and photos, we live to spread content love. Many of us, however, are unaware that the content we share is protected by copyright. In fact, every time someone creates a piece of content, it automatically gets a copyright. That’s why we need to be careful about what we share and how we share it. According to the 2013 Information Consumption and Use Study conducted by research and advisory firm Outsell Inc., more than 40% of the…
  • How to Get Your Content Featured in Top Technology Blogs

    Rachel
    18 Jun 2014 | 5:00 am
    Many B2B blogs look sad. These niche blogs may not get a lot of traffic, comments or shares – even if they contain excellent content. If you oversee a B2B blog, it may sometimes seem like you’re publishing in a ghost town. There are plenty of steps you can take to increase your blog’s traffic, comments and social shares. However, if you want to get your name in front of a larger audience, you should also consider guest posting for leading blogs in your industry. Guest posting is an excellent way to display your expertise, get people talking about your content and bring leads to your…
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