Content Marketing

  • Most Topular Stories

  • Fresh Advice for New Businesses and Bloggers

    Content Mastery Guide
    Linda Dessau
    24 Mar 2014 | 9:01 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. 124 Pieces of Advice You Need To Read Before You Start A Business © lucato – Fotolia.com Are you thinking about making the plunge into starting your own business? Looking for some inspiration and guidance before you make that final decision to go for it all? DJ Thistle, co-founder of SteamFeed, asked the SteamFeed author community what advice they would give to someone who wanted to start their own business. I was happy to contribute my thoughts to this comprehensive…
  • "How do I get rid of the fear?"

    Seth Godin's Blog on marketing, tribes and respect
    Seth Godin
    20 Apr 2014 | 2:28 am
    Alas, this is the wrong question. The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question is, "How do I dance with the fear?" Fear is not the enemy. Paralysis is the enemy.        
  • For Brands, Facebook Is Now a Content Publisher — Not a Community

    Content Marketing Institute
    Robert Rose
    17 Apr 2014 | 3:00 am
    “It’s time for marketers to treat Facebook as the publisher it has become.” Earlier this month, at Content Marketing World Sydney, I made this exact statement in response to a question I received — and I haven’t been able to stop thinking about it since. Much has been made of the decline in organic reach for Facebook brand pages. Most recently, EdgeRank Checker published research on April 1 (and it was no joke). Organic reach for most Facebook pages currently hovers around 6.5 percent — down from 17 percent a mere 24 months ago. Some have theorized that this is…
  • Why Native Advertising Won’t Survive, Regardless of FTC Involvement

    Content Marketing Institute
    Kirk Cheyfitz
    20 Apr 2014 | 3:00 am
    The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. The long, noisy debate over so-called native advertising has completely missed that native is a dead end for advertisers and publishers — a passing fad in the slow demise of traditional advertising.  The Federal Trade Commission (FTC) weighed in back in December 2013 with a day-long workshop to figure out how to regulate native ads on digital…
  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Online Marketing Blog
    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
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    Content Marketing Institute

  • Why Native Advertising Won’t Survive, Regardless of FTC Involvement

    Kirk Cheyfitz
    20 Apr 2014 | 3:00 am
    The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. The long, noisy debate over so-called native advertising has completely missed that native is a dead end for advertisers and publishers — a passing fad in the slow demise of traditional advertising.  The Federal Trade Commission (FTC) weighed in back in December 2013 with a day-long workshop to figure out how to regulate native ads on digital…
  • The Importance of Strategy in Successful Content Marketing

    Joe Pulizzi
    19 Apr 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode of PNR’s, This Old Marketing, Robert and I reveal the one thing that both publishers and brands need to focus on when aiming to build a business around successful content marketing. We also discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, examine a move from Cosmopolitan that is causing a stir, and review Shutterstock’s launch of a new education and training platform, before getting fired up by this…
  • Find the Right Webinar Software for Your Content Plan: 5 Key Questions

    Nis Frome
    18 Apr 2014 | 3:00 am
    I recently reviewed the last 100 demos that our sales team has shown to content marketing practitioners and I noticed something astonishing: Nearly 35 percent of the organizations we spoke to are reevaluating their current webinar software provider or are already in the middle of transitioning to a new one. When we pressed them on their reasoning, we learned they aren’t unhappy with their webinar software because it is inadequate or because it no longer meets their needs in general. Rather, the problem stems from the unrealistic expectations they had for the software in the first place.
  • For Brands, Facebook Is Now a Content Publisher — Not a Community

    Robert Rose
    17 Apr 2014 | 3:00 am
    “It’s time for marketers to treat Facebook as the publisher it has become.” Earlier this month, at Content Marketing World Sydney, I made this exact statement in response to a question I received — and I haven’t been able to stop thinking about it since. Much has been made of the decline in organic reach for Facebook brand pages. Most recently, EdgeRank Checker published research on April 1 (and it was no joke). Organic reach for most Facebook pages currently hovers around 6.5 percent — down from 17 percent a mere 24 months ago. Some have theorized that this is…
  • How to Audit Your Website Content for SEO

    Amanda DiSilvestro
    16 Apr 2014 | 3:00 am
    Website content audits for SEO purposes have had a negative stigma associated with them for quite some time. It’s true that they can be tedious and time consuming, but by now most content marketers know that they are absolutely necessary for driving website success. Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward. An SEO website audit doesn’t have to be…
 
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    Online Marketing Blog

  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

    Lee Odden
    16 Apr 2014 | 4:02 am
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.   As popular as content and social media marketing are in terms of increasing budgets…
  • Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

    Lee Odden
    14 Apr 2014 | 4:43 am
    When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media. In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and…
  • Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

    Ben Brausen
    11 Apr 2014 | 4:30 am
    Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on are up 44 percent but the average response time is down 10 percent. SocialTimes 6 Types Of Social Sharer [Infographic] - According to a NY Times study, we all fall into 6 broad categories of online sharer. The following infographic by StatPro…
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    Copyblogger

  • Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance

    Demian Farnworth
    18 Apr 2014 | 6:00 am
    We see it all the time: questions from people like you who are looking for answers to specific challenges. Questions like: What are the best business models for a hyperlocal site? Do I have the right “Big Idea” for my business? How can I expect a certain content strategy to affect my SEO? Will my strong political or religious views interfere with my Google authorship business profile? Just how can I make the time to get all this content written, anyway? These are the long-tail questions that either we haven’t gotten an opportunity to address on the blog yet, or are so…
  • How to Choose Arresting Images for Your Blog Posts (And Why You Should)

    Jerod Morris
    17 Apr 2014 | 6:00 am
    You’ve read the headline. You’re intrigued. “But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?” Good question. First, because The Lede is a regular post series, and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode has been posted. Second, because we are posting this episode a day early, meaning that the visual cue is extra important to let people know a new little audio gift is unexpectedly waiting to be unwrapped. But, if we didn’t already have an…
  • The Simple Truth People Forget When Trying to Grow a Business

    Sean Smith
    16 Apr 2014 | 6:00 am
    You want to grow your business, right? You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you? Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow you, or engage with you because of one simple flaw. Your target isn’t small enough. Seems counter-intuitive doesn’t it? It isn’t. Building an audience online should be born the same way it is offline: from person-to-person. First, define who you are…
  • Are You Really a Writer … Or Just a Copyist?

    Raubi Perilli
    15 Apr 2014 | 6:00 am
    There is a terminology problem plaguing the content community. It’s confusing marketers, it’s misleading clients, and it’s causing an identity crisis among content creators everywhere. It seems that no one really knows what it means to be a writer. And Merriam-Webster isn’t much help when it comes to defining this person. A “writer is someone whose work it is to write books, poems, stories, etc.” Or even more vague, a writer is “someone who has written something.” And as Sonia Simone recently pointed out here at Copyblogger, there are even some…
  • 12 Examples of Native Ads (And Why They Work)

    Demian Farnworth
    14 Apr 2014 | 6:00 am
    Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are somewhat familiar Only 3 percent are very knowledgeable So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work. Let’s get going. 1. Print advertorials … starting with…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Success Secrets of a Writing Career: WOOT & WOOF

    Patsi Krakoff
    14 Apr 2014 | 6:42 am
    Some say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results. There is no secret ‘law of attraction’ for achieving a writing career. A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams. Dreams come easy for writers, too easy. Take any writing assignment, either for yourself, your own business, blog, or ebook, or one for a paying client. Chances are, you’ll spend as much time dreaming…
  • How to Make Yourself Blog When You Just Don’t Feel Like Blogging

    Patsi Krakoff
    8 Apr 2014 | 7:12 am
    Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers? Here’s how I went from barely awake blog procrastination to publishing this morning. You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business…
  • Better Blog Writing: Getting Hooked by Your Own Hook

    Patsi Krakoff
    4 Apr 2014 | 10:45 am
    It must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning tennis partners were waiting for me. Eureka! I cried as I found a cleverly compelling hook, saved my post as a draft and ran off to the tennis courts. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline…
  • Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

    Patsi Krakoff
    31 Mar 2014 | 4:23 am
    How can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it. Whatever the task, whether it’s calling up clients and prospects, writing a new blog post, or preparing taxes, a lot depends on your mindset. You can schedule a whole day, say a Sunday, to catch up with those…
  • Creative Work, Blogging, Writing and Resistance

    Patsi Krakoff
    24 Mar 2014 | 5:16 am
    Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Work requires you to actually do something. When you sit down to do it (or stand up, whatever), you experience stuckness – a state of mental morass punctuated by mind chatter and an inability to move. Instead of “just…
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    Influential Marketing

  • The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

    Rohit
    1 Apr 2014 | 8:22 am
    The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good. Today we are in the age of instant startups, where launching an idea from a garage suddenly seems needlessly spacious. Yet with that ease of creation also comes the occasional silliness.  Or perhaps not so occasional. According to Bill Gates, as much as half of all Silicon Valley startups may be silly, and two thirds of…
  • 5 Marketing Lessons From The Alluring #FollowMe Project

    Rohit
    24 Mar 2014 | 8:25 am
    About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at how often he kept stopping to take photos. He captured that moment from his perspective, and it started a project where he spent the next two years capturing the same pose in dozens of pictures from around the world. Nearly every photo features Osmann holding his girlfriend’s hand, while she pulls him forward into the unknown. Along the way, Osmann’s Instagram account has…
  • How Cat Videos Are Killing Your Credibility

    Rohit
    18 Mar 2014 | 8:48 am
    Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I like a cute kitten as much as the next guy. But there’s a problem with this feline frenzy. Cat videos are a backward looking cliche about the insignificance of the web whose time has come and gone – much like the once frequent quip about Twitter…
  • And The Best Marketing Strategy At SXSW Is … Kindness

    Rohit
    10 Mar 2014 | 11:04 am
    As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed in medieval armour wearing a helmet with two foot horns. Standing beside them is a gentleman holding a yellow sign declaring his availability as a real estate agent for anyone considering moving to Austin. Nearby a strange medley provides a suitably odd musical score to this outdoor parade as a violinist…
  • The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

    Rohit
    23 Feb 2014 | 10:41 pm
    Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers ready to threaten any brand that dares mention anything about the Olympics or anything that resembles multiple concentric circles in proximity to one another without having purchased an expensive sponsorship package. Yes, it’s the…
 
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    Web Ink Now

  • Late to bed early to rise, work like hell and advertise

    David Meerman Scott
    17 Apr 2014 | 10:12 am
    My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific start. We were interviewed by Kai Ryssdal for a five minute segment on NPR Marketplace which aired on Monday; the Wall Street Journal featured the book with a half page in a Weekend Edition; we scored a coveted one sentence review in the New York Times Sunday Magazine “U.S. government goes ‘Mad Men’ on Apollo, gets it right”; and many other bloggers and media outlets have written about us…
  • Flash Boys and the power of story

    David Meerman Scott
    15 Apr 2014 | 11:06 am
    I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well. Flash Boys is a story…
  • Personal brand or corporate brand

    David Meerman Scott
    10 Apr 2014 | 10:53 am
    Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as a business called Freshspot Marketing and I named my blog Web Ink Now. Rather than using my name David Meerman Scott, I branded other things. These were errors because the names Freshspot Marketing and Web Ink Now didn’t mean much and have been confusing. Fortunately, the web is iterative and you make changes over time. New blog masthead Yesterday I rolled out a new blog masthead to focus on…
  • Airlines save a penny a passenger by squeezing out limes

    David Meerman Scott
    8 Apr 2014 | 10:07 am
    On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get the lime. But I may not. [UPDATE - American Airlines did serve me a lime today. Two wedges in fact.] It seems some airlines including Alaska Airlines and United Airlines are choosing not to include a lime with drinks because of a price increase. How much you ask? I calculate the lime wedge in my drink went from two cents to three cents. That added single penny means some airline bean counters…
  • More top ten tips for incredibly successful public speaking

    David Meerman Scott
    2 Apr 2014 | 7:03 am
    Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original post to get more detail on each. 1. Take it seriously. 2. Know the conference organizer's goals. 3. Tell stories. 4. Nobody cares about your products (except you). 5. Prepare and practice. 6. Don't use PowerPoint as a TelePrompTer. 7. Arrive early. 8. Bring an electronic copy of your presentation. 9. Don't go long. 10. Be…
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    Conversation Agent - Valeria Maltoni

  • Weighing Whether to Build or Spread

    Valeria Maltoni
    17 Apr 2014 | 3:00 am
    One of the recurring themes in recent years of intense digital concentration has been that of where to create, consume, and comment on content. It seems like a fairly simple choice for many who have immersed in understanding the evolution of tools and options available. However, once we start factoring in the number of social networks and media platforms (potentially) available, the formula becomes more complex. For simplicity sake, say we have two main choices, each with multiple ramifications: (1.) Do we build our own -- URL, platform, body of work, and brand as a consequence -- this…
  • Are You an Extreme Learner?

    Valeria Maltoni
    16 Apr 2014 | 3:00 am
    While learning by example included my most recent thoughts on the topic, I have written about learning at this site extensively. From learning to learn, not a play on words, to one of my older posts and still very much current topic of learning from customers and then recognizing customer learning curve and making it easy for them to complete tasks online.   Learning on demand via John Seely Brown, getting in the learning zone vs. our comfort zone, to how marketers selective learning has become consumers selective hearing in an age of product and service abundance. The importance of…
  • Next Step: Do Better

    Valeria Maltoni
    15 Apr 2014 | 3:00 am
    Earlier today I listened to a podcast of a conversation between Tom Ford and Kinvara Balfour hosted by Apple in its Apple Store, Regent Street, London# [hat tip Om Malik]. It was a good example of the art of the interview thanks to the two ingredients necessary to make a good conversation: A subject that has done interesting things, and has an intriguing point of view -- Tom Ford meets both criteria in spades A set of questions that demonstrate the interviewer is interested in exploring some of those projects and has a certain point of view -- Kinvara Balfour is prepared and skilled on both…
  • Customer-Obsessed Culture

    Valeria Maltoni
    14 Apr 2014 | 3:01 am
    In his annual letter to shareholders#, Amazon.com's Jeff Bezos listed 21 things the company is doing commercially, many in support of its customer-obsessed culture. Bezos missives are a good example of content strategy to keep business promises. As ordered in the letter, he addresses: the growth or Prime the company's investment in readers and authors -- ever since the company rolled out the first Kindle reader, it's been moving into the fertile terrain of book publishing by helping connect authors with their audience -- part of its secret to online dominance is knowing what we read and…
  • Doing Something Meaningful Edition

    Valeria Maltoni
    13 Apr 2014 | 4:34 am
    Doing something meaningful takes guts and it takes time. For this edition of Sunday links, we take a look at the stories that highlight a new development from a multi-year direction. Making Sense: The Tools of Personal Expression Why the Web Still Matters for Writing. Ben Thompson: There is no question that apps are here to stay, and are a superior interaction model for some uses. But the web is like water: it fills in all the gaps between things like gaming and social with exactly what any one particular user wants. Cars as crucibles for personal autonomy. Doc Searls: There is nothing…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • (not provided) for Advertisers™ Beta

    Michael Wiegand
    11 Apr 2014 | 12:00 pm
    If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Queries, Not Keywords Marin Software’s CMO Matt Ackley — on the heels of the report — quickly made the distinction between search query data and keyword data noting:…
  • Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

    Ian Lurie
    9 Apr 2014 | 9:51 am
    This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing Dungeons and Dragons from Ian Lurie The post Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons appeared first on Portent.
  • 3 Demographic Reports for Jedi Masters

    Timothy Gillman
    8 Apr 2014 | 7:00 am
    As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi career he’s also a bit of a creep. Watching after a kid for over a decade, walking around in a hooded robe and using the alias “Old Ben”? You have to admit that is a little creepy. But when all was said and done, Obi-Wan was incredibly helpful and never…
  • 6 Reasons We All Need To Stop Complaining

    Ian Lurie
    4 Apr 2014 | 2:47 pm
    All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us off. Plus, it’s not helpful. Here’s why: 1: We’re Not Investors (aka, We Are Not In Charge) Facebook and Google respond to the market, and their investors, and their own whims. Twitter really wants to. Unless we own a sizable chunk of voting…
  • How Not to be an #EPIC Social Media Fail

    Madelaine Kellman
    27 Mar 2014 | 7:00 am
    Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being social savants. Whether they are effectively using hashtags or finding the perfect photo to encapsulate their product, these are brands that harness the power of social media. But, alas, the point of this article is not to talk about what companies do right…
 
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    Marketing Interactions

  • Cut Through the Red Tape of Consensus for B2B Buying Decisions

    ArdathAlbee
    15 Apr 2014 | 10:53 am
    This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Mathew Sweezey wrote the post based on his research into the State of Demand Generation. Mathew presents three reasons for why this increase in the use of marketing automation foretells good things for the industry and his first one got me thinking. Reason #1: Lots of Red Tape Mathew makes the point that these enterprise companies are not light in the wallet, but that the process of getting through all of the red tape to get a deal done is exhausting. The fact that…
  • B2B Marketers Need a Fresh Perspective

    ArdathAlbee
    8 Apr 2014 | 10:24 am
    In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. I started to answer it and then decided the answer deserved its own post. Michael asked: I can't help wondering what you (and others) think about the "Why-why-why?" of the things you've written about? For example, take the issues you addressed in your last five articles. Why is it so easy for marketers to focus on: Products, rather than the customer as hero? (Product is Not the Hero of a B2B Company's Story) Shiny objects, rather than the thinking work…
  • Product is Not the Hero of a B2B Company's Story

    ArdathAlbee
    3 Apr 2014 | 9:29 am
    Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Well, I'll just rip the bandaid off and say it straight up - You Are Wrong. As a level set for this post: The hero of the story is the protagonist or main character. The protagonist has a goal; is impeded by the antagonist/villain in achieving the goal; seeks knowledge along the way from a mentor to vanquish the villain; and achieves victory to accomplish his goal successfully at the end. Does this description of the hero…
  • Shiny New Tech: Content Not Included. Proceed with Caution

    ArdathAlbee
    25 Mar 2014 | 4:29 pm
    I've written about shiny object syndrome (SOS) on this blog a number of times - just do a search and you'll see. Many others have also shone a light on the folly of SOS over the last few years. But it's not changing behavior. B2B Marketers have yet to take it to heart. Fournaise Group reported in January that Over 70% of Marketers (Still) Got It Wrong in 2013. What they mean by this is that 70% of marketers didn't deliver the performance with their marketing programs expected of them by executive management. There was not enough measurable contribution to sales, market…
  • Crossing the Chasm: The New Obstacle for B2B Buyers

    ArdathAlbee
    19 Mar 2014 | 10:21 am
    I've come to the conclusion that evolution is lopsided. Especially when it comes to B2B marketing vs. sales. It seems to me that either one or the other is evolving, but much of the time it doesn't seem to be both. At least not within the same organization. The best marketers are on a quest to get to know their buyers. They're doing the hard work to create personas, develop content strategy and execute content marketing in a way that moves the needle by building relationships. On the other side, salespeople who are in tune with their markets are spending the time to do research…
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    The Toad Stool by Alan Wolk

  • The Spotifyization of Television: Towards A Newer, Better Business Model

    1 Apr 2014 | 7:06 pm
    In the broad curve of technological change, the music industry has, for better and for worse, always been a few years ahead of the television industry. And while the very different business models between the two industries translates to very different disruption models, if you want to see where the future of television will net out, you need to look no further than Spotify. Spotify provides the answer to the question as to how we’re going to be watching TV: will everything be on demand, with viewers sifting through a huge catalog of shows to find something to watch that night. Or will…
  • Short Video Clips From Digital Hollywood Panel

    7 Mar 2014 | 1:06 pm
    I was on a panel this week at Digital Hollywood on 2nd Screen, and Sirpa Aggarwal from Arktan was kind enough to supply me with two nicely edited video clips.Also featured in the video are Rahul Aggarwal from Arktan, Marc Scarpa from Simplynew and Amaury Blondet from Discovery.
  • Monopoly Is Not Just A Board Game

    5 Mar 2014 | 10:35 am
    Late last year, I wrote about rumors I was hearing that GAFA (Google/Apple/Facebook/Amazon) had come to the conclusion that the only way they were going to be players in the TV industry was to control their own chunk of broadband access. The thought was, why would NBC sell them rights to content given that the deal would only serve to annoy Comcast or whichever MVPD owned the broadband connection to the end user’s TV. And the way they were going to get their piece of the broadband pie was by convincing Congress that the monopoly the MVPDs had over broadband access in the US was a grave…
  • Ellen's Selfie: Whose Win Is It?

    2 Mar 2014 | 8:41 pm
    So Ellen’s Twitter selfie (taken by Bradley Cooper) has broken all sorts of retweet records and the usual suspects are claiming a win for Samsung.But is it? To quote my friend Todd Walker (on Twitter) “the brand attached to that selfie is Twitter. Not one person's gonna remember what phone was used.”Bingo.The brands that will garner a win from this are (in order) Twitter, the Oscars, Ellen, Bradley Cooper. Meryl Streep, Brad Pitt, Julia Roberts, Angelina Jolie, Jennifer Lawrence, and then, maybe, Samsung.USA Today’s insta-headline reads Ellen, Brad, Julia, Meryl Snap Starriest-Ever…
  • WhatsApp and the 19 Billion Reasons UX Matters

    27 Feb 2014 | 11:59 am
    One of the recurring themes you hear from naysayers who are unhappy with Facebook’s $19 billion purchase of WhatsApp is that it does the exact same thing as any number of messaging apps. Which is true. It just does it better and easier.Take Skype, which is often held up as an app with even more functionality than WhatsApp: it allows texting, talking, and video chatting. But Skype requires you to sign up. It puts the onus of finding friends on you. And as any Skype user can attest, it’s buggy: IMs show up two days after they were sent. Friends online status get updated…
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    Servant of Chaos

  • Making Friends and Influencing People

    Gavin Heaton
    17 Apr 2014 | 3:54 am
    Some light reading for your Easter weekend, this time courtesy of those clever folks at We Are Social Singapore. This easily digestible deck on social media debunks some of the many myths and provides “10 commendments” – things that you could do if you were so inclined. My favourite? “Be in it for the long term”. After all, after we get engaged, surely we expect a deeper commitment, right? We Are Social – Making Friends & Influencing People (2014) from We Are Social Singapore Send me adrift. via Compfight Tweet
  • The A-Z of Personal Branding

    Gavin Heaton
    14 Apr 2014 | 7:46 pm
    What do you do before a meeting? Do you Google the person you are meeting? Do you look up their profile on LinkedIn? Do you stalk them on Facebook? Do you go to the trouble of talking to people that you know in common? No doubt, a large part of this research will be done online. And while I often wonder if there really is such a thing as “personal branding”, it seems clear that our “digital footprint” has an impact on the people we meet, connect to or pass on our digital travels. And given this is the case, there are some basic things that are worth doing. I call it the “4 BEs”…
  • LinkedIn Publishing – Where the Personal and Professional Brand Meets

    Gavin Heaton
    6 Apr 2014 | 1:32 am
    When LinkedIn started publishing content via its LinkedIn Influencers program, it moved the social network for business professionals in a completely different direction. For many business leaders, this was a great, simple and powerful way to share business philosophy and insight. It was blogging without needing to have or create a blog. And because each item was automatically shared with your LinkedIn connections, there was no extra work required to distribute your writing. But there was a problem. It was a closed system, and only a select group were granted access. Taking a leaf out of the…
  • Take the Australian Social Business Survey 2014

    Gavin Heaton
    1 Apr 2014 | 3:39 am
    To call out the term “social business” seems almost anachronistic in 2014. After all, aren’t we all now working in “social businesses”? Haven’t we all been part of the digital transformation sweeping every business? Well, yes and no. When I ran my first social business survey back in 2011, I was interested to gather some data on Australian-based businesses. After all, there was plenty of information available about the US – but anecdotal evidence suggested that we were behind that curve. Way behind. And again, in 2012, the survey revealed that there was a gap – not only…
  • ADMA Experts – 56 Trends Shaping Australian Marketing

    Gavin Heaton
    19 Mar 2014 | 5:10 am
    Each couple of months, Association of Data-driven Marketing and Advertising (ADMA) convenes their expert groups on a wide range of topics. Drawn from across the marketing landscape, these groups hash out important, practical topics and challenges that impact their daily work. There are groups that focus on multi-channel, and acquisition and lead generation through email, B2B, search and social media to data and analytics – and everything else between. Having been a participant for the last two years, it can be a fascinating process to go through. It’s a chance to share your own business…
 
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    www.vanksen.com

  • Storefront, the Airbnb for pop-up stores

    ameliabrooks
    16 Apr 2014 | 9:44 am
    Storefront, a California based startup, has set up a digital platform where upon brands can connect with retail space owners for short term rentals. This site wishes to create exchanges between brands and retail space owners in order to develop pop-up stores around the world. This initiative equally allows small brands and entrepreneurs to become known in physical locations at a lower cost. Also, property owners can rent out retail space temporarily for a short time: from the entire store to a dedicated space in a boutique; the options are endless. Following the success of Airbnb for renting…
  • Tinder used to raise awareness against smoking

    ameliabrooks
    16 Apr 2014 | 9:41 am
    ASH Organization, an American anti-smoking association, uses Tinder for its awareness campaign. All studies show that the majority of smokers start smoking at a young age, with an average first cigarette age between 11 and 12, just when college starts. Most awareness campaigns target pre-teens and young people. But it is equally important to address prevention amongst young adults in particular, as Tobacco Companies’ advertising campaigns specifically target this age group. It is therefore on Tinder, that touches these two targeted groups: adolescents and young adults, that the association…
  • The 20 most popular brands on Twitter

    ameliabrooks
    10 Apr 2014 | 9:28 am
    The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Instagram (@instagram, 31,749,156) 3. Twitter (@twitter, 29,729,815) 4. CNN Breaking News (@cnnbrk, 16,194,447) 5. Twitter en español (@twitter_es, 13,805,109) 6. Facebook (@Facebook, 13,621,306) 7. CNN (@cnn, 12,423,369) 8. The New York Times (@nytimes, 11,482,078) 9. FC Barcelona (@FCBarcelona, 11,387,118) 10. UberSocial (@UberSoc,…
  • A running game made real with Google Glass and Nike+

    ameliabrooks
    10 Apr 2014 | 9:24 am
    In Germany, students from Miami Ad School Europe have created a new type of experience for runners. “Nike+ Game Vision” is an increased reality game using Google Glass and Nike+. This innovative game concept presents a fun sporty obstacle course and gives an idea of what the world of sport could become when linked with technology.   Nike+ Game Vision – Future Running with Google Glass from Hannah Liffler on Vimeo.
  • Cloak, the app that prevents you from running into your ex!

    ameliabrooks
    10 Apr 2014 | 9:20 am
    This new app, put under the spotlight thanks to Time,  uses geolocation technology from different social networks to pinpoint your contacts (thanks to their posts) on a map, therefore giving you the opportunity to avoid them. If the people whom you wish to avoid post regularly on social networks, this app could potentially be incredibly useful. This is not the first “anti-people” application that the creator has developed, he also invented Unbaby.me; a tool which automatically deletes all baby photos from  your Facebook feed. A Chrome version is now available to avoid any…
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    Web Strategy by Jeremiah

  • How I’m experimenting with Life-as-a-Service

    jeremiah_owyang
    17 Apr 2014 | 5:32 pm
    Is life-as-a-service efficient or lazy? I say yes. Life delivered, or rented, on-demand. What does “life as a service” mean? It means one’s lifestyle needs are obtained on-demand, or as a subscription service, rather than having to purchase or acquire them through traditional commerce models. To best understand the collaborative economy market, I’m trying to live it within my own personal life as well as my business life. This means that I can rent or borrow goods rather than own them. It also means the things that I want can be delivered to me without me having to visit…
  • A Taxonomy Of The Collaborative Economy –And What Brands Are Doing About It.

    jeremiah_owyang
    14 Apr 2014 | 1:21 pm
    Confused about how crowdfunding, maker movement and sharing fit into the larger Collaborative Economy? This diagram brings all of these trends together into one so you can see how the crowd is getting what they need from each other – rather than buying from traditional corporations. Find out why more than 40,000 people have viewed the full report “Sharing is the new buying” for the complete study. Above Graphic: This image distills this large movement of over 9000 startups into a single diagram by five families, eleven classes, and a sample of district startups. Working closely…
  • Collaborative Economy Adoption is Going to Double

    jeremiah_owyang
    8 Apr 2014 | 11:59 am
    Respondents in the largest study in the new peer-to-peer economy reported that they plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models. Above Graphic: Dark colored bars indicate adoption in last 12 months, light colored bars indicate adoption in next 12 months; this nascent market is quickly growing. Read the full report which surveyed over 90,000 people: Sharing is the New Buying This post is a section of a March 2013 report on the collaborative economy, in which I partnered with Vision…
  • The White House Embraces the Maker Movement

    jeremiah_owyang
    6 Apr 2014 | 4:46 pm
    Large companies seek signals from market leaders on future trends –so they can align their plans in the right direction. One clear signal that rings loud and clear is the United States White House’s commitment to innovation in the Maker Movement. The Maker Movement, which we consider part of the larger Collaborative Economy, empowers people to build their own goods in their community and offering it to others in a global marketplace. They use simple wood working tools, create new types of food, or tap advanced technologies like 3D printing. Crowd Companies was honored to host the…
  • Graphic: A Timeline of Corporations in the Collaborative Economy

    jeremiah_owyang
    4 Apr 2014 | 10:19 am
    Crowds are on the rise, backed by powerful technology. The collaborative economy is a powerful movement. People are sharing goods, services, space, and money with each other. Also, they are crowd funding and making their own products outside of traditional factories. They are using powerful technologies, including social networks, mobile devices, the internet of things and mobile payment systems. In all cases, they’re getting what they need from each other, rather than from inefficient corporations. This peer-to-peer commerce economy is enabling the crowd to become like a company,…
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • "How do I get rid of the fear?"

    Seth Godin
    20 Apr 2014 | 2:28 am
    Alas, this is the wrong question. The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question is, "How do I dance with the fear?" Fear is not the enemy. Paralysis is the enemy.        
  • Saying 'thank you' in public, three times

    Seth Godin
    19 Apr 2014 | 10:29 am
    Earlier this year, I launched two ongoing classes on Skillshare: One is on the thinking necessary to invent and launch a new business and the other is for marketers of all kinds. I'm grateful to everyone who has posted a kind review, launched a useful new project or shared the course so far... But mostly, I want to thank the people at Skillshare: the software does exactly what they promised, and they're kind and a delight to work with. Yesterday, Typepad was assaulted by a DDOS attack that brought the service to its knees. The team there really rose to the occasion, communicated clearly and…
  • They're your words, choose them

    Seth Godin
    19 Apr 2014 | 2:41 am
    You've seen the signs: ABSOLUTELY NO CREDIT CARDS. NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS. BATHROOMS FOR PATRONS ONLY. Guess what? There's no legal requirement that signs have to make you sound like a harsh jerk in order to carry weight or to inform the public. To keep our prices as low as possible, we only accept cash. The good news is that there's an ATM next door. Careful! We'd like to watch your stuff for you, but we're busy making coffee. Our spotlessly clean restrooms are for our beloved customers only, so come on in and buy something! Also, there's a public bathroom in the library…
  • All the same

    Seth Godin
    18 Apr 2014 | 2:00 am
    It's forty degrees out and there's a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I can't possibly empathize with what he's thinking or feeling. As I walk down the street, I pass an elderly woman in an electric wheelchair. Again, I have no idea what it is to be her. And there, whipping around the corner in a fancy car, is an industrialist I recognize, someone with more employees, power and money than most of us would know what to do with. It's easy to lump people together into categories, easier still to say, "I know how you feel." But we…
  • The bottomless pit of pleasing strangers

    Seth Godin
    17 Apr 2014 | 2:13 am
    You will never, ever run out of strangers. And so, the goal of perfectly pleasing an infinite number of passersby is a fool's errand. They come with their own worldview, their own issues, their own biases. Since they don't know you or trust you and don't get you, they're not inclined to give you the benefit of the doubt or invest what it takes to understand you. Sure, some of them will applaud or smile or buy. And if that's your mission, have fun. But perfection in stranger-pleasing? Not going to happen, not worth the journey. For some people, some of the time, the only response is, "it's not…
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    Greg Verdino's Marketing Blog

  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Digital Future of Healthcare

    Greg Verdino
    31 Mar 2014 | 6:29 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 15 Views of the Digital Future

    Greg Verdino
    12 Mar 2014 | 2:40 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 3 Ways to Leverage Gamification in B2B

    Bernie Borges
    8 Apr 2014 | 5:26 pm
    Using Gamification to Motivate Behavior The online gaming industry is a $24B global industry. The reasons that consumers are attracted to online games have been creeping their way into the enterprise. Rather than motivated by fun, C-suites are motivated by productivity gains attributable to the mechanics of gaming. Let’s look at three ways a B2B enterprise can use gamification productively. Let’s start with a credible definition of enterprise gamification: “Gamification describes a series of design principles, processes and systems used to influence, engage and motivate…
  • Inbound Marketing…Rad or Fad

    Bernie Borges
    30 Mar 2014 | 5:47 pm
    Inbound Marketing Versus Modern Marketing Is modern advertising that tells a story inbound marketing? Is speaking at a tradeshow inbound marketing? They both bring prospective buyers inbound to your doorstep. I argue that we’re asking the wrong question. It’s not whether or not these marketing activities meet the definition of inbound marketing. Rather, it’s about modern marketing. So, let’s examine what it means to be a modern marketer. The Modern Marketer The modern marketer understands that the buyer has changed dramatically in recent years. The modern buyer is very digitally…
  • 15 Ways to Become a LinkedIn Power User

    Bernie Borges
    16 Mar 2014 | 6:49 pm
    LinkedIn Empowers Employees to Power Branding LinkedIn has evolved from an online resume to a content platform used by more than 270 million people. LinkedIn is the undisputed choice for social networking among business professionals contributing to blurred lines between the employee and the corporate brand. In my podcast interview with Jason Miller, Senior Content Marketing Manager at LinkedIn and author of The Sophisticated Marketer’s Guide to LinkedIn we discuss these and other ways for individuals and brands to power up with LinkedIn. Optimize Your Profile What makes LinkedIn so…
  • LinkedIn Opens Professional Publishing Platform to All Users

    Bernie Borges
    2 Mar 2014 | 6:24 pm
    The Next B2B Content Marketing Frontier On February 19th, LinkedIn announced expansion of their popular professional publishing platform currently made up of 500 industry influencers including business luminaries such as Bill Gates, Richard Branson, Jack Welch, Martha Stewart, and others. This expansion opens up the opportunity initially to a group of 25,000 LinkedIn users, and later in 2014 all users will be allowed to publish articles on LinkedIn. The Professional Publishing Platform has been a section of LinkedIn with dramatic class division. Only 500 people have been invited to publish…
  • Solving the Marketing Technology Gap

    Bernie Borges
    24 Feb 2014 | 7:32 am
    This blog post is a summary of my podcast interview with Paul Roetzer, author of The Marketing Agency Blueprint and CEO of PR20/20, an inbound marketing agency. The Problem Marketers are under greater pressure to produce ROMI (return on marketing investment) but generally feel under prepared and as a result are under performing. Too many marketers have false expectations when engaging digital marketing agency services. In an Adobe report, 75% of marketers report being most concerned about demonstrating return on marketing investment. When a brand doesn’t have marketing systems in place…
 
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    MattDickman.com : Marketing, Media and Social Technology

  • A better way to infographic

    Matt Dickman
    15 Apr 2014 | 8:22 am
    Great work from the Mizuno team to launch a piece of research and related infographic to find out what would happen "if everybody ran". In this era of data overload, I like the approach they took, the findings are interesting and the infographic below is great. However, check out the website to get the full experience. Much more engaging, show product benefit and spokesperson all while adding value. If you liked this post, you can subscribe to the RSS feed or sign up to get updates FREE by email.
  • South by Southwest 2014 - Looking Back, Moving Ahead

    Matt Dickman
    8 Apr 2014 | 4:35 am
    South by Southwest (SXSW) is almost a month in the rearview mirror at this point, but for me it takes about as long to allow everything that I saw to sink in. So I wanted to recap some of my key takeaways about the industry and the event itself. I have a somewhat different view of SXSW than many of my colleagues and peers in the industry, having attended the event in the years pre-Twitter. If you’re not familiar with SXSW, it started in 1994 in Austin, Texas as a music festival, adding a film and interactive festival along the way. Attendance for the interactive festival was estimated to…
  • Micro is the new small. Progress, one micro step at a time.

    Matt Dickman
    1 Nov 2010 | 3:11 pm
    A couple of weeks ago I attended Jeff Pulver's #140 Conference in Detroit. I have to say that it was one of the more inspired gatherings of people that I've been to in some time. The more conferences I attend the more I find that any conference with the words "social media" in the title are total crap. Same people, same thinking, no progress. I'm trying to diversify and find the other people who are doing the work. The #140 Conference brought together storytellers who talked about how they are affecting change in the city of Detroit and the world. Two of the top presenters had something in…
  • Enough is enough, the blog comeback and a new publishing venture

    Matt Dickman
    22 Oct 2010 | 8:16 am
    Ah, how things (kinda) change when you step away for a while to assess the environment. This blog has sat on the sideline for the past year and a half as my work has taken priority. It is very hard to talk about it and do it at the same time. In that year, I have backed off of Twitter, let my feed reader implode and focused on doing the work that a lot of people only dream of doing for some of the largest companies around. I've also spent time around people who are rocking out in the social/digital space on the corporate side and have built an amazing team at FH in Dallas that is…
  • Technology redefines categories and experience

    Matt Dickman
    14 Apr 2010 | 12:30 pm
    I was not waiting on line at 5am for the iPad like some other people around the US. It's a device without a niche for me right now. Think what you will of it, however, the technology behind the iPad and similar devices is helping to redefine categories that have had relatively little innovation in centuries. Take the book industry. Now, I love my Kindle and it's innovative enough, but it uses the same paradigm as a print book. It works for what I need (quick consumption and ease of travel), but it is limited. The experience of the Kindle is okay. It could be smoother and reminds me of what…
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    MarketingProfs Daily

  • How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]

    19 Apr 2014 | 7:00 am
    A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a look at the different formulas, all in one helpful infographic. Read the full article at MarketingProfs
  • Four Proven Tips for Being Heard Amid the Social Media Roar

    18 Apr 2014 | 7:00 am
    Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world. Read the full article at MarketingProfs
  • Five SEO Tips for Global Marketers

    18 Apr 2014 | 7:00 am
    If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process. Read the full article at MarketingProfs
  • #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!

    18 Apr 2014 | 7:00 am
    Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love 'em, and what video had every parent with an Internet ... Read the full article at MarketingProfs
  • 1Q14 Paid Search Trends: Bing's Growth Outpaces Google's

    18 Apr 2014 | 6:00 am
    Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, according to a recent report from The Search Agency. Read the full article at MarketingProfs
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    Occam's Razor by Avinash Kaushik

  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

    Avinash Kaushik
    25 Feb 2014 | 2:11 am
    There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The…
  • YouTube Marketing And Analytics: A Primer For Magnificent Success

    Avinash Kaushik
    3 Feb 2014 | 2:27 am
    YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single…
  • Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

    Avinash Kaushik
    7 Jan 2014 | 2:44 am
    Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior…
  • Digital Marketing And Analytics: Two Ladders For Magnificent Success

    Avinash Kaushik
    9 Dec 2013 | 2:26 am
    The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Business results suffer. There is something in humans that makes us want to do the hard things, to shoot for the most complex right away, to want to be…
 
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    SEO Copywriting

  • The lazy person’s guide to writing great copy – fast!

    Heather Lloyd-Martin
    17 Apr 2014 | 6:00 am
    I love me my catnaps! Would you rather be hiking a wooded trail rather than writing your latest blog post? Or taking a quick catnap on the couch? Or catching up with friends? You can. You just need to learn how to write content the lazy way. “Lazy” doesn’t mean that you write poor-quality content. Or you don’t write at all. It means training your writing brain to write top-notch content, faster. Writing more efficiently has some pretty cool benefits. If you freelance, this means more money in your pocket. If you work in-house, this means you can tackle more projects…
  • SEO and content writing tips: Week ending April 15, 2014

    Tracy Mallette
    16 Apr 2014 | 3:00 am
    Google’s keyword and guest blogging policy. Sooo … what’s up with Google!? You’re about to find out in the following posts. When Google’s not generating guest blogging and keyword confusion, it can teach us a thing or three about copywriting – as Heather shares in her “content writing tips” post. Enjoy this week’s tips … uh … all bazillion of them. Sorry, I gotta warn ya now, I went a liiiiiittle content crazy this week, folks. I’ll try to reign it in a bit next week. Search engine news Ginny Marvin writes Official: Google Brings “Not…
  • Reconciling Two Vastly Different Content Trends: Mobile and Long Form

    Leslie Poston
    15 Apr 2014 | 3:00 am
    If you’ve been paying attention this year, you’ve noticed two distinct trends in content: content made for mobile devices, and long-form, deep-diving content made for quality. If your content is image- or video-heavy, you have a bit of a leg up, though you still need text to bolster it. For most people, content is first based on the written word, however (blogs, white papers, ebooks). If you are a busy small business owner or a freelancer, how do you find ways to optimize your writing for both types of content? It’s difficult to think of both at the same time, but my…
  • Who cares about Passover? Holiday marketing examined

    Amy C. Teeple
    14 Apr 2014 | 3:00 am
    At sundown tonight, Pesach, known in English as Passover, will begin. According to Judaism 101, Passover “is one of the most commonly observed Jewish holidays, even by otherwise non-observant Jews” with 67% of Jews routinely attending a Passover seder, while only 46% belong to a synagogue. Easter is more than a week away (celebrated April 20th this year) and you have most likely noticed Easter advertisements everywhere. Looking at the numbers In San Diego County, there are around 3 million people, with a Jewish population of about 89,000 (2005 numbers). So really that’s just…
  • 3 things Google can teach you about copywriting

    Heather Lloyd-Martin
    10 Apr 2014 | 5:00 am
    Is Google more persuasive than Billy Mays? Perhaps… What does Google have in common with the late Billy Mays? Both are known for being extremely persuasive. Google is a master at manipulating our emotions and changing our behavior. Think about it: How many of you use Google products because it’s easier, cheaper and – in the case of Google Glass – provides some awesome geek cred? Yup. I thought so. And part of that reason is how Google markets their services. Here are some copywriting lessons you can learn from Google – and how you can use them in your own…
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    Convince and Convert: Social Media Strategy and Content Marketing Strategy

  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    Jay Baer
    19 Apr 2014 | 3:00 am
    The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to  but once you have it you’ll have the Mother Lode of customer engagement capabilities.That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain, an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. They are perhaps best known as a provider of social sign-in, whereby…
  • How To Succeed With Visual Social Media Marketing

    Jay Baer
    18 Apr 2014 | 4:00 am
    Tweetable MomentsOur whole mantra is to celebrate our fans.savvybostonianTweet ThisVisual Marketing on All ScalesWe have an exciting show today featuring Ekaterina Walter and Jessica Gioglio, both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog). They join us this week to talk about their new book The Power of Visual Storytelling.The book, designed for businesses who want to stand out from the noise, focuses on the ways brands can tell their story in the changing media landscape.The skill set is shifting, says Jessica. A…
  • 4 Ways To Fix Your Facebook Problem

    Jay Baer
    17 Apr 2014 | 3:00 am
    There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog.Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.He asked me to tell him what we’re advising corporate clients to do here at Convince & Convert when it comes to Facebook, and he and I wound up having a fun and robust email exchange on this topic. Also,…
  • 5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

    Ryan Kettler
    16 Apr 2014 | 9:00 am
    As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience.You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback. You’re building trust and rapport and your social reach is growing.These things are great for building awareness. You’re putting yourself out there and joining in…
  • Seven Tips For Jumpstarting Your Visual Storytelling Strategy

    Jessica Gioglio
    16 Apr 2014 | 3:00 am
    We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. In order to develop and implement successful visual storytelling program, here are…
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    PR 20/20 Blog

  • 4 Crisis Communication Lessons from Heartbleed

    16 Apr 2014 | 7:30 am
    If you have online accounts, you’ve likely received an onslaught of communications about Heartbleed, a serious vulnerability in the popular OpenSSL cryptographic software library. The bug, which allows for the stealing of information normally protected by SSL/TLS encryption, was brought to light when almost simultaneously discovered by security firm Codenomicon (@CodenomiconLTD) and Google researcher Neel Mehta (@neelmehta). (For more on Heartbleed, see the Codenomicon-created educational site and this CNET FAQ.) But Heartbleed also offers important crisis communication lessons to…
  • 6 Ways to Ruin Your Next Media Pitch

    14 Apr 2014 | 5:45 am
    Whether it’s hearing someone crack their knuckles, or watching them chew with their mouth open—everyone has at least one pet peeve. What if you found out that the way you do your job is actually the source of someone else’s frustration? Nobody’s perfect, but there are things that many marketers and PR professionals do that annoy journalists. To break the cycle and help strengthen your relationships with the media, we spoke with a few media contacts to gather their biggest pitching pet peeves.  Top Pet Peeves to Avoid When Pitching Media  Don’t call on…
  • How To Power Content Marketing Productivity & Creativity

    8 Apr 2014 | 6:00 am
    The intrinsically motivated don't settle for average. Characterized by Type A personalities, there is always room for edits and improvements. We look to dazzle and fascinate when we write. But, the reality: most marketers are too busy and strapped for time.  Forces outside our control, and beyond our capacity, often lead to stress-induced, inefficient writing. The 2014 CMI Benchmark Report (B2C) found “lack of time” to be marketers’ biggest challenge this year (57%), followed closely by “producing the kind of content that engages” (51%). “Producing…
  • Navigating Copyright Law and Image Use

    4 Apr 2014 | 7:10 am
    Images. From blog posts and web development, to landing pages and calls to action, digital marketers are frequently using images to attract attention, maintain interest, outwit eye patterns and engage viewers. Too bad a lot of us have broken the law doing it. As it turns out, “fair use” isn’t the blanket reasoning many marketers would like to believe. To get some answers, I spoke with Sharon Toerek (@SharonToerek) of Legal + Creative, a legal expert who works with marketing agencies and departments to navigate the legal issues associated with marketing and advertising.
  • Marketing Students and Young Professionals: 7 Skills to Master Before You Submit Your Resume

    2 Apr 2014 | 7:20 am
    Shifting landscapes, evolving trends and new technologies make preparing for a career in marketing a true challenge in today’s job market. You need to anticipate future needs, and step outside of classroom curriculum to truly stand out from the crowd. With so many options, it may be overwhelming to know where to begin, where to dedicate your time, and what HR departments will really be looking for in potential candidates.  So, what are some of the most sought-after skill sets for entry-level marketing applicants in 2014? We highlight 7 below, as noted by a recent panel of Cleveland…
 
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    Social Media Explorer

  • Pin to Win

    Maddie Russell
    19 Apr 2014 | 3:00 am
    We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there. There are lots of fantastic platforms which can be perfect for subtle (and free) self-promotion online if you use…
  • Manage Expectations or They’ll Manage You

    Jason Spooner
    18 Apr 2014 | 3:00 am
    What if I randomly handed you $1,000? Pretty sweet huh! What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000? That $1,000 doesn’t feel as sweet anymore. Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand. Feels amazing, right? Witness the power of expectations. In all three scenarios, the end result is the same. You’re  getting handed a grand, just for being you. Yet, the experience of that handout,…
  • Scenes from the On-Demand Generation

    Tracey Parsons
    17 Apr 2014 | 3:00 am
    The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange: Son: “I cannot wait to be home again” Me: “Why? What did you miss more, the winter or your chores?”…
  • Facebook Doesn’t Suck, Your Strategy And Attitude Does

    Jeremy Juhasz
    16 Apr 2014 | 3:00 am
    Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling. We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65…
  • An Apology To Brands On Behalf Of Social Media Experts Everywhere

    Jason Falls
    14 Apr 2014 | 3:00 am
    They don’t all know it yet, but social media experts, promoters, advocates and douchebags everywhere owe brands an apology. Granted, we were well intended when this whole thing started. We thought we were doing you right. In many cases we were. But as time went on and the industry matured, some of us saw the *slight* error of our ways. It seems that brands have been mistaken about how human they can be. They’ve been convinced, by us, that they too can earn a never-ending stream of comments and likes and re-tweets and shares and thumbs up and so on. They too can just sit and write…
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    9 INCH MARKETING

  • April Fools Day edition of the EXTRA EXTRA newsletter

    Stan Phelps
    2 Apr 2014 | 12:38 pm
    APRIL FOOLS DAY EDITION Greetings on the first Tuesday of April. It’s April Fools Day everyone. What’s the origin of this Day of Pranks? It’s unclear according to the Museum of Hoaxes, but its generally accepted that… the celebration is most likely a rite of spring it was well […]
  • Lie Back and Think of England, But Do It For Denmark

    Stan Phelps
    29 Mar 2014 | 4:40 am
    Sex Sells…Vacations Spies Rejser has caused a stir. The Danish travel agency has touched upon a major issue. Similar to many western nations, Denmark has a seriously low birth rate. With only 10 births per year / per 1,000 residents, something needs to be done. They believe a […]
  • Southwest Airlines does a creative little extra for a passenger

    Stan Phelps
    23 Mar 2014 | 12:25 pm
    My good friend Keith Green of Synergy sent me a creative example this week. He was flying Southwest Airlines from Liberty in Newark to Midway in Chicago. Here’s what happened in Keith’s words, “The flight attendant came on near the end of flight, called out passenger out […]
  • Nailing the first and last impressions. Lessons in CX from Disney and Kimpton at #NGCE

    Stan Phelps
    19 Mar 2014 | 10:48 am
    I’m currently in San Diego for the Next Gen CX conference. While attending the event, I came across two new examples from Purple Goldfish Hall of Famers. First Impression Making a memorable first impression is key. Jodi Martin from Disney Stores talked about their quest to deliver the […]
  • Elvis on The Future of Marketing: A Little Less Campaign and a Little More Action

    Stan Phelps
    18 Mar 2014 | 6:32 am
    This post originally appeared on Forbes.com Each year the fall rolls around Summer tans have faded. Marketing planning begins. Here’s the sequence: Agencies get briefed, ideas are presented, concepts get developed, creative gets shot, media gets bought, ads run, results get measured, and (maybe) awards get submitted. […]
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    Rex Hammock's RexBlog.com

  • Why Should the Fire Die?

    Rex Hammock
    18 Apr 2014 | 11:33 am
    Six years ago at the Ryman, I shot this grainy video of Nickel Creek‘s last song of their last stop of their farewell (“for now”) concert tour. (Here’s my blog post from 2007.) Their first stop of their current “reunion” tour (fulfilling the “for now” foreshadow) will also be at the Ryman. Tonight. I’ll be there. Here’s a preview of my review: “They were great.”
  • Hey, General Mills Lawyers: Better Eat Your Wheaties

    Rex Hammock
    17 Apr 2014 | 11:43 am
    While I typically support efforts to add sanity to our overly-litigious culture that seems to encourage anyone to sue anybody for anything, I don’t think the lawyers at General Mills thought through the type of social media firestorm they would ignite by adding language to the company’s website alerting customers they can’t take legal action against the company if they’ve done things like download a coupon, enter a contest or, if read literally, liked on Facebook one of the company’s products, say, Cheerios or Wheaties or Macaroni Grill or Fruit Loops. There…
  • Sunday Afternoon Bike Ride in Nashville (photos, video)

    Rex Hammock
    7 Apr 2014 | 2:09 pm
    With my bicycling friend, John Darwin, who also enjoys riding his bike in-town, I often head out on a Sunday afternoon looking for things I’ve never seen in Nashville. These days, that likely means a new real estate development or some area of town I’ve heard about, but have never seen. As the NCAA Women’s Basketball Final Four is in Nashville now (the championship game is Tuesday night, April 8), we decided to include a ride by the area of downtown where events are being staged. While that was out of the usual, the other things I ran across made me feel like I was…
  • Amazon Dash: Reinventing the Cuecat, 2014

    Rex Hammock
    6 Apr 2014 | 9:22 am
    Starting over ten years ago, a long-running joke on this blog has been my fascination with (and mockery of) the recurring need inventors (including those who work for huge technology companies) have to re-invent the Cuecat. For those who don’t recognize the term Cuecat as the punchline of a joke, I suggest a rapid glance at its Wikipedia entry and the wonderful one-liner by the late Debbie Barham, the comic and humor writer who said the Cuecat “fails to solve a problem which never existed.” A couple of years ago, I referred to the repetitive reinvention of the Cuecat as the…
  • Social Objects, GE & Bonnie Raitt

    Rex Hammock
    4 Apr 2014 | 5:38 am
    The 12 readers of this blog will recognize some themes in the essay about social objects appearing in the current Hammock Idea-Email.  Also, thanks to my friend Hugh MacLeod for giving us permission to use his illustration to accompany it. More importantly, thanks to Hugh for introducing me to the idea of social objects several years ago. Quote: Social objects come in a wide variety of forms, from cartoons to blog posts to 4-photo tweets. They are the hard currency of the internet, the beginning of a social exchange that creates and fosters conversations that lead to long-term,…
 
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    Article Writing & Marketing Insights - EzineArticles Blog

  • How to Make Writing a Habit (That Sticks!)

    Vanessa, Editorial Manager
    18 Apr 2014 | 7:00 am
    Start Building Toward the Future You Want You want to write because you know that it’s an incredible tool to build exposure and leverage your authority as an expert in your niche. So you sit down to write, but you find yourself distracted. Or your find yourself putting it off, excusing this writing session for other tasks. Whatever the story is, you’re not getting any closer to meeting your writing goal. This is a similar story for all of those people who wanted to exercise, learn a new language, play the piano, or pick up some other fulfilling task that will either help them meet…
  • Turn Off Your TV and Write Articles!

    Vanessa, Editorial Manager
    15 Apr 2014 | 8:00 am
    You May Be Turning Off Your Screens, But You’ll Be Turning On Your Life! It’s Screen-Free Week! Also known as Digital-Detox Week and TV-Turnoff Week, this is an annual international event to encourage everyone to turn off their screens and “turn on life.” Consider how much of your days are sucked up by constantly checking your text messages, voice mail, email, social media notifications, news feeds, so on and so forth – all because you just can’t bear to miss something. Then add that to the amount of time you watch television. 12 Hours (Maybe More) of Media…
  • 10 Ways to Inspire, Motivate, and Encourage a Young Writer

    Vanessa, Editorial Manager
    10 Apr 2014 | 8:00 am
    April 10 Is Encourage a Young Writer Day! From poems to short stories to autobiographies to much more, young writers are getting a burst of writing inspiration today! So why not include articles into the mix? Encourage young writers to offer their insights to the world through article writing! Yes, even kids are specialists – in their own way. Many kids, with just an ounce of encouragement, will talk your ear off about their hobbies or interests. They know how to perform complicated tasks that even adults have a difficult time handling. And they are often more aware of the latest trends…
  • EzineArticles Asks: Do You Edit Your Own Articles?

    Vanessa, Editorial Manager
    8 Apr 2014 | 7:00 am
    Share Your Answer to This Question and More in the Comments! “[Copy] editors know that the catch with machines checking spelling is that if it’s a legitimate word, the machine smiles, oblivious to whether it’s the right word in context. ‘Lemon aide’? Well sure. ‘Lemon’ and ‘aide’ are both real words. But can one enjoy a cool glass of ‘lemon aide’ in the garden?” — Gypsy da Silva While there are some who take delight in editing and proofreading, for many it’s an arduous task. Editing includes ……
  • Article Writing Tips to Retweet: March 2014

    Penny, Managing Editor
    4 Apr 2014 | 7:00 am
    Every month @EzineArticles provides over 100 useful tidbits of information, motivation, and training for over 104,900 followers. We’ve gathered some of the best ones from March right here. Retweet any of them for motivation or to share with your Twitter followers. Just CLICK on  to Retweet. Motivational Quotes and Writing Advice True? “Being a writer is like having homework every night for the rest of your life.” – Lawrence Kasdan   Your failures do not equal your future. It’s your willingness to try and dare to fail that allows you to achieve success.
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    Straight North Internet Marketing Blog

  • Choose Your Friends Wisely

    Carol Roth
    15 Apr 2014 | 8:28 am
    The saying goes that you become the average of the people that you spend the most time with. While the math may not be entirely correct, who you spend time with does have a big impact on you. The people that you surround yourself with can build you up or weigh you down. This can have a big impact on your professional success as well, so it’s imperative that you choose to spend time with people who will make you better. Choose Friends Wisely: Friends who are constantly experiencing drama, who don’t celebrate your successes and who don’t force you to stretch your thinking keep you from…
  • Be Your Own Mentor

    Carol Roth
    25 Mar 2014 | 7:44 am
    Mentors are Myths.  Or at least unicorns.  If you are waiting for a mentor to help develop you professionally, my best advice is to stop waiting for the magic mentor and go create your own opportunities. I have written about the concept of five minute mentors, and the more people discuss the topic, the more I believe that learning from whomever you can whenever you can in combination with taking charge of your own destiny is your best path for success. How many people do you know who have a professional relationship with someone who is really a mentor?  I would be shocked if you said any,…
  • Why Are You Writing So Much Content?

    Brad Shorr
    20 Mar 2014 | 6:33 am
    Psst, content marketer. Stop pecking at that keyboard and ask yourself one question: Why am I writing this? The question looks simple enough, but is it? Is there a clear business purpose behind every piece of content you create? And if there isn’t — why are you creating it? Content Marketing Is More than Creating Stuff Anyone surveying the state of content on the web will conclude that these questions aren’t being asked or answered. Publishing has become literally as easy as pushing a button; anyone can do it and everyone does. Unfortunately, the ability to push a button…
  • Most Popular Straight North Blog Posts – Volume 8

    Lisa Zatulovsky
    13 Mar 2014 | 8:32 am
    Here’s our final set of our most popular Straight North blog posts. Enjoy! The Pitfalls of Content Curation Is content curation right for B2B firms? Here’s a look at the pros and cons 7 Tips for B2B Remarketing Clear, actionable tips for remarketing specifically within the B2B sphere 15 Web Form Fails: CEO Marketing Tips User-friendly web forms are imperative to conversion success. Here are 15 examples of what not to do when designing your website’s web forms. 10 Ways to Measure the ROI of Public Relations Criteria for mentions, metrics and outcomes to measure your PR firm’s…
  • The Best Marketing Advice on a Budget

    Carol Roth
    11 Mar 2014 | 7:19 am
    Marketing is essential for a successful business. But, for both new and established businesses, it can be expensive and difficult to determine the proper avenues and strategies that will work best for your business. So, with that in mind, the CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs have provided their best marketing advice on a budget. Their answers are presented below in no particular order. You may notice some similar concepts listed, but I kept the ideas separate, as something in the way one is framed may resonate differently with you. 1.
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    Jeff Korhan

  • How to Use Social Media to Grow Your Email Subscribers

    Jeff Korhan
    14 Apr 2014 | 8:05 am
    During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. This is includes their overall strategy, as well as the channels, tactics, and tools they prefer to use. Nevertheless, they all shared one common objective: Use social media to increase your email subscribers. Growing your list should be among your top three…
  • How To Be So Helpful They Can’t Ignore You

    Jeff Korhan
    11 Apr 2014 | 10:27 am
    Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to the power of digital, the consumer does not differentiate between them. Everyone is answering questions and offering advice, and it’s all free. The winner in business today is the company that does helpful better. Tweet this Here’s how to be that…
  • Should Your Business Accept Blog Comments

    Jeff Korhan
    7 Apr 2014 | 3:48 am
    One of the top blogs on the web recently discontinued comments, and this came as a surprise to their community. The truth is many of us have struggled with comments over the years on our blogs. This is one reason why notable marketer Seth Godin discontinued comments on his blog way back in 2006. During the session I facilitated at the Social Media Marketing World conference this past week, a small business owner asked a question that is near and dear to me: “How do we determine which social media channels are right for our business?” Every business needs at least one channel that it…
  • How to Write an Introduction That Engages Any Audience

    Jeff Korhan
    4 Apr 2014 | 3:13 am
    Jeff Korhan introducing Mark Schaefer at Social Media Marketing World I recently had the pleasure of helping other speakers as a track leader for Social Media Marketing World. It was an interesting experience for me because typically I am the speaker, so in this situation I was assuming the role of those that help me to look good in front of an audience. My primary responsibility was introducing every speaker to the audience, facilitating questions, and properly thanking them. In other words, doing the necessary work to make them look good for this live event. There is a lesson in this for…
  • Relationship Selling is a Commitment Process

    Jeff Korhan
    26 Mar 2014 | 5:20 am
    Are you familiar with the negotiating practice of asking for a commitment for a commitment. It’s an important one for building and sustaining relationships, and that makes it essential for successful sales professionals and online marketers Selling is A Series of Mini-Commitments Especially in regards to online marketing, there is often the unrealistic expectation of consummating a sales transaction without first developing a relationship with the prospective buyer. Relationship selling is much like a courtship. There are intentional actions taken that are designed to build familiarity…
 
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    Content Mastery Guide

  • Creating Curated Content for Social Media, Email and Your Blog

    Linda Dessau
    20 Apr 2014 | 8:47 am
    Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks. In the second post I noted the importance of adding your own commentary to what you’re sharing. This reminds readers of your expertise in the topic and your connection to the industry. In this post we’ll discuss four types of content you can create by adding your own slant to someone else’s material. 1. Curated social media updates There are…
  • How to Quickly Share Other People’s Content With Your Social Networks

    Linda Dessau
    16 Apr 2014 | 8:26 am
    Content curation is the process of filtering out the best information you find on the web and sharing that with your network. By sticking with a set of core topics related to your business, content curation can supplement the original content you’re creating yourself (e.g., blog posts). Essentially, you want to be able to answer yes to both of these two questions: Will my network find this interesting, valuable, relevant and/or entertaining? Will this link reinforce my business’s expertise in one of our core topic areas? How to share content from social media sites In a previous…
  • Get Local Customers From Blog to Business and a Blog Post Slideshow Example

    Linda Dessau
    6 Apr 2014 | 6:59 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. © Richard Cote – Fotolia.com Five Ways Local Customers Get From Your Blog to Your Business When you blog effectively, you build trust, familiarity and goodwill with prospective customers. That makes them much more open to your sales offers, and more likely to say yes if they’re the right fit. In my latest post at SteamFeed, I explain exactly how blogging makes that connection. If you’re still wondering if blogging is worth your time, please read this!
  • How Content Curation Keeps You Visible and Valuable to Your Network

    Linda Dessau
    30 Mar 2014 | 3:57 am
    There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you. What is content curation? Content curation is the process of scouring the Internet, filtering out the junk (unfortunately there’s a lot of that), and discovering the most valuable, relevant and helpful content about a particular topic. By sharing those gems with your network, you accomplish these important objectives: Build your personal brand (reputation) as an expert in…
  • Fresh Advice for New Businesses and Bloggers

    Linda Dessau
    24 Mar 2014 | 9:01 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. 124 Pieces of Advice You Need To Read Before You Start A Business © lucato – Fotolia.com Are you thinking about making the plunge into starting your own business? Looking for some inspiration and guidance before you make that final decision to go for it all? DJ Thistle, co-founder of SteamFeed, asked the SteamFeed author community what advice they would give to someone who wanted to start their own business. I was happy to contribute my thoughts to this comprehensive…
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    SchneiderB.com

  • Weekend Update – April19

    Brendan Schneider
    19 Apr 2014 | 1:00 am
    Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […] The post Weekend Update – April19 appeared first on Internet Marketing For Schools.
  • Weekend Update – April12

    Brendan Schneider
    12 Apr 2014 | 1:00 am
    Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […] The post Weekend Update – April12 appeared first on Internet Marketing For Schools.
  • My 3 Favorite Social Media Sites for Schools

    Brendan Schneider
    9 Apr 2014 | 8:12 am
    I’m often asked what are my favorite social media sites for schools and my answer might surprise you. I hear this questions a lot when schools begin thinking about where they would like to maintain a social media presence or expand their existing social media presence. There are a number of factors that I consider […] The post My 3 Favorite Social Media Sites for Schools appeared first on Internet Marketing For Schools.
  • Weekend Update – April06

    Brendan Schneider
    5 Apr 2014 | 1:00 am
    Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […] The post Weekend Update – April06 appeared first on Internet Marketing For Schools.
  • #006: 6 Ways to Use Landing Pages in Your School Marketing [Podcast]

    Brendan Schneider
    2 Apr 2014 | 1:00 am
    Using landing pages should be an important part of your school marketing efforts. In this podcast episode I’ll share 6 ways to use landing pages in your school marketing. In this episode, here’s what we’ll cover: What is a landing page? 6 ways to use landing pages? My landing page tool of choice Reader Question: […] The post #006: 6 Ways to Use Landing Pages in Your School Marketing [Podcast] appeared first on Internet Marketing For Schools.
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    OpenView Blog

  • Market Like You Give a Damn: 5 Questions with Doug Kessler

    Jonathan Crowe
    18 Apr 2014 | 1:25 pm
    Velocity Partners co-founder and Creative Director Doug Kessler is issuing a challenge to his fellow B2B marketers: stop marketing like you're scared. via OpenView Labs ↬ Market Like You Give a Damn: 5 Questions with Doug Kessler
  • Being Very Good is One of the Worst Things You Can Do: Be A Purple Cow, Instead

    Devon McDonald
    17 Apr 2014 | 7:00 am
    Here's a challenge for salespeople and marketers this quarter: Forget trying to be good at what you do. Be a purple cow instead. via OpenView Labs ↬ Being Very Good is One of the Worst Things You Can Do: Be A Purple Cow, Instead
  • The 5 Hardest Challenges of Implementing Scrum

    Tien Anh Nguyen
    16 Apr 2014 | 1:53 pm
    Implementing Scrum methodology is a difficult process. Here are the 5 areas that need the most work when starting out. via OpenView Labs ↬ The 5 Hardest Challenges of Implementing Scrum
  • How to Target a Not-So-Target Audience

    Morgan Burke
    15 Apr 2014 | 10:50 am
    Stressing out targeting multiple audiences on social? Don't worry! Here are three tips to help you pull off a successful marketing balancing act. via OpenView Labs ↬ How to Target a Not-So-Target Audience
  • Sales Manager Reality Check: 9 Things Your Reps Are Thinking But Not Saying

    CeCe Bazar
    14 Apr 2014 | 8:41 am
    So you think you know what your reps are thinking? It may be time for a sales manager reality check. Here are nine things to get out in the open now. via OpenView Labs ↬ Sales Manager Reality Check: 9 Things Your Reps Are Thinking But Not Saying
 
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    SamuraiWriter.com/blog

  • Customer Reference Marketing in Just Two Words

    Mark McClure
    6 Apr 2014 | 9:18 pm
    Imagine your customer reference marketing could make use of just two words? Sounds lame, doesn’t it. But if those words happened to be ‘Olympic’ and ‘Games’… Whatever your views on the corporate commercialization of the modern Games, especially those of the 21st Century, it’s difficult not to be impressed by their global broadband telecommunications reach. […]
  • The Content Relevancy Checksum

    Mark McClure
    17 Mar 2014 | 7:52 am
    Mark Schaefer’s {Grow} marketing blog is one I keep tabs on. He published two posts in January about the limits of online content marketing. They’re worth reading if you’re at all concerned about how prospects managed to find yours, and how some then make time to consume it. (We’ll leave digestion for another day…) Mark’s […]
  • Mark My Words

    Mark McClure
    24 Feb 2014 | 3:16 am
    They shoot case studies, don’t they? “On the client’s web site”, every corporation’s very own sunset boulevard in hyperspace, would be my guess, based on recent wanderings through digital real estate in the IT WAN networking space. It’s ironic when what are supposed to be customer success stories end up tagged and bagged in the […]
  • Marketing Science

    Mark McClure
    2 Feb 2014 | 10:39 pm
    I’m back on a social media diet. There’s just too much to do and not enough productive hours. Of course, in digital glutton mode I could use weekends to gorge on all those tasty-looking ‘spray and pray’ b2b marketing messages. Well, no. Consuming an occasional tweet stream snack or Linkedin group morsel are both OK […]
  • B2B Creative Nonfiction?

    Mark McClure
    13 Jan 2014 | 1:59 am
    Have you ever read a b2b white paper that read like a novel – yet was 100% accurate? A veritable page-turner. No, neither have I… It seems to me that many marketing communciations professionals are hemmed in by the realities of doing business. There are oodles and oodles of legal, compliance and competitive forces that […]
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    ideaLaunch

  • Content Marketing is a Team Sport

    Byron White
    18 Apr 2014 | 1:00 pm
      I’m back in the saddle after a great trip to Cabo, very excited about this topic that Robert Rose and I developed for the content marketing webinar #52— yikes, that’s close to my age. Ok, it will be my age in a month or so. Who do you think the players are on a Dream Content Marketing Team? And what’s the priority? Look forward to your feedback. Sign Up Here for the webinar, it should be really great. ——————— When it comes to content marketing, you need a dream team to win the war of words on the web. But what does that team look like?
  • Flock of Birds on Vacation

    Byron White
    9 Apr 2014 | 1:00 pm
    I’m currently on vacation at my wife’s Gold Club Trip in Cabo, Mexico, so less blog posts this week and more time absorbing the world.  Per usual, I set the goal to read at least one book, and the pick was Things a little Bird told Me: Confessions of a Creative Mind, by Biz Stone, co-founder of Twitter. Here’s a quick recap that hopefully inspires you to buy the book, which I highly recommend. Star Trek. You can’t officially beam me up as a big fan of Star Trek, but Biz ties in a few parallels that offered inspiration to him, giving us hope that the mindless things we do in life like…
  • Color Theory and Conversion

    Byron White
    4 Apr 2014 | 10:56 am
    Which colors are most effective in designing websites? Why are school buses yellow? How is color perceived in different cultures? These are just some of the questions you’ll find the answers to on ColorMatters, a cool site I stumbled on years ago that examines issues driving color in design, business and marketing. Color is hugely influential in todays cluttered marketplace. Choosing the right colors for your logo, headlines, calls-to-action and just about anything deserves research and deep consideration. Here are a few tips that I picked up on the color yellow: Rolling out a Smart Food to…
  • Bring Back the Art Director, Please

    Byron White
    3 Apr 2014 | 2:00 pm
    We’re all getting pounded with content these days. Webinar invites. Information guides. Helpful hints. Tricks of the trade. All exhaust from the content marketing spaceship that’s orbiting the world with content we all want and need. The problem with all this good stuff is that it often lacks core appreciation for type, image and space. Campaigns perform well and look great when these three elements overlap. Words connect with the images, and the space and abstraction make it all interesting. Words and images need to be teammates, together making a single point that delivers understanding…
  • Stand Out from the Crowd

    Byron White
    2 Apr 2014 | 2:00 pm
    When Wired Magazine coined the phrase “crowd sourcing” back in 2006, business plans surfaced and startups launched overnight. Thanks Wired, but the name you chose might be hurting the growth of the business. The concept was simple: in a networked world, any task can be performed by skilled talent, at an agreed upon price. Notice the words: Skilled. Talent. Task.  “Crowd Sourcing” does have these important connotations. Jeff How, author of CrowdSourcing: Why the Power of the Crowd is Driving the Future of Businessis a big time thought leader in the field, and contributing editor to…
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    Outbrain » Blog

  • The Online Engagement Battle is On – Discovery vs. Search vs. Social Traffic

    Alex Bennett
    3 Apr 2014 | 7:29 am
    Online engagement is so much more than just an impression. Measuring how deeply an audience interacts with your content is an important step to understanding not just the quantity of interactions, but also the quality and level of audience engagement with the subject matter. So what impact does the source of traffic have on reader engagement? According to our latest research there are considerable differences in engagement when it comes to three major types of traffic sources: search engines, social media and content discovery. Since Outbrain tracks traffic to all content pages across our…
  • Why getting more relevant site traffic is so important for your SMB

    Miko Levy
    1 Apr 2014 | 7:19 am
    Traffic is important for your SMB, but not all traffic is good. Marketing your website is vital to drive traffic to your website. However, a number of website owners focus on number and not on relevant traffic. Getting relevant website traffic is not that easy! Attracting the right visitors is much more difficult than creating the actual website for your SMB, and from getting just general traffic. You can have the greatest looking site in the world, but without relevant traffic, is there any point? Here are some tips that will help you get more relevant traffic to your website.   What is…
  • 6 Do’s and Don’ts of Using Video in Your Content Marketing Plan

    Will Fleiss
    11 Mar 2014 | 1:37 pm
    Video is well on its way to becoming the whiz-kid of content marketing. The form is mobile and dynamic, highly shareable, and, if employed correctly, can be far more engaging than standard text-driven marketing. Video also offers a brilliant way to give your company a human face, and to target a younger, more tech-savvy market. Despite these notable and proven assets, however, many marketers have been slow to dive in to this trend, and are now scrambling for ways to take advantage of video content marketing. If you’re a marketing or brand leader who’s nervous about video, you may not be…
  • 5 Tech Trends You’ll Hear About at SXSW 2015

    Brandon Carter
    11 Mar 2014 | 9:39 am
      With SXSW Interactive 2014 winding to a close, it’s time to ponder which trends will have the tech community buzzing next year. Hint: it all starts with advances on the mobile front. Smartphones as Remote Controls Connected TVs and mobile are coming into their own at the same time, and not without reason. The ease with which consumers can carry their media experiences from screen to screen is only going to get easier. This has significant implications for traditional media like TV and even newspapers. A device as simple and affordable as a Chromecast can transform a compromised…
  • Where will 69% of all Internet traffic be in 2017?

    Eirini Pan
    28 Feb 2014 | 8:09 am
    Content Conversations London – “Making Branded Video Content Accessible” Who knew that Sorted Food have more YouTube subscribers than David Beckham, Gok Wan and Heston Blumenthal combined? After this morning’s Content Conversation from Outbrain a room full of brand marketers did. They also emerged from the two-hour session with a host of other insights and actionable advice on how to make branded video work for them. A video is worth 1,000 words Session chair Alex Blyth kicked off the session, held at Outbrain’s Oxford Street offices in London, by pointing to the January 2014…
 
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    Content Marketing Blog

  • Is Your Golden Content Hidden Like an Easter Egg? See Why Sharing is Key to Your Content Marketing Strategy

    Molly Bruno
    16 Apr 2014 | 3:24 pm
    We often associate Easter with a time of joy. With all of the sunshine, bunnies and chocolate, who doesn’t have a soft spot in their heart for the pastel colors of the season? If you grew up with siblings or peers, Easter can also represent a time of serious competition. A peaceful day can turn quickly into grass stains and panic when hidden Easter eggs are thrown into the mix. As the baby of my family, I was lucky to get a not-so-subtle clue from my parents each year leading me to pinnacle of any Easter egg hunt: the golden egg. When it comes to your content, it’s your job to become the…
  • The Secret to Staying Consistent with Social Media Marketing

    Dechay Watts
    9 Apr 2014 | 5:30 am
    We often see marketers set up a Facebook page, Twitter profile, and LinkedIn account. Then, they read an article about Pinterest and join Google+ on a whim and think their content marketing is taking off with a bang. Instead, all that bangs is their head against their desk as hours of each day are spent trying to create and manage conversations in five different communities. Here's the secret to keep your head on straight. You do not have to be on Facebook. Not every company should be on every social media channel. You do not have to use something just because it exists! Your brand might fall…
  • How an Inbound Marketing Firm Can Help You Build Your Hurricane

    Justin Lambert
    2 Apr 2014 | 5:30 am
    Let's get real for a moment here: Content marketing is hard. I'm not breaking any new ground here, I'm just willing to say what a lot of inbound marketing firm pros out there aren't: Coming up with compelling content that draws people to your brand or your product is tough work, especially if your competition is doing a halfway decent job at it too. God forbid if the content is boring. Then what do you do? And it's getting harder. I don't mean to upset you even more, but I told you, we're getting real here for a minute. If you think coming up with enough high-quality content to gain attention…
  • 4 Things You Want to Hear from Your Inbound Marketing Agency

    Chris Hawkins
    28 Mar 2014 | 1:05 pm
    When a business signs a contract with an inbound marketing agency, they have certain expectations — expectations that both the partner and agency established together on Day 1. Though agencies often wear many hats, the results they deliver should revolve around some core inbound marketing deliverables — deliverables that every client should expect. Behold, the 4 things every client wants to hear from their inbound marketing firm: We Boosted Traffic Every business I talk to has this goal. It’s why content marketing and inbound marketing agencies exist. Who doesn’t want more web…
  • Is it Possible to Create Content that Spans the Globe?

    Dechay Watts
    26 Mar 2014 | 6:41 am
    We help a variety of companies outside of the US with their content marketing strategy and development.  From the UK to India and Saudi Arabia, clients turn to us to create personas, keyword strategy, SEO content, lead nurturing campaigns and more. This week, we’re talking with a company out of Singapore looking for content marketing help.   Our team enjoys working with people all over the world and learning about different cultures, pastimes, business and lives. But, we haven’t positioned ourselves as a global content marketing agency - because we don’t create content outside…
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    Content Marketing for Technology

  • Measuring content marketing effectiveness

    Anne Janzer
    9 Apr 2014 | 9:49 am
    How do you measure the performance of your content marketing?  LinkedIn recently introduced a Content Marketing Score to track and benchmark the performance of content on the LinkedIn network. This effort highlights a larger issue – it’s tough to track the effectiveness of content marketing efforts. We’re not great at tracking marketing in general The most recent release of the Duke CMO Survey confirms the scope of the problem. Conducted twice a year through the Duke Fuqua School of Business, the survey is a rich source of information about trends in marketing. You can…
  • 5 strategies for faster customer story approvals

    Anne Janzer
    21 Feb 2014 | 11:31 am
    Customer stories often have bad rap in marketing organizations.  Everyone loves them when they’re done. But the process of publishing customer stories can be difficult – you’ve got to line up interviews with the customers, write and edit the story, and then get the customer’s approval. The last step (approval) can drag on for weeks or months – or worse. There’s nothing more frustrating than creating a customer story that never sees the light of day. A stalled approval process is often a symptom of flaws in the story development process. Here are five strategies for keeping…
  • Empowerment marketing: The next big thing (I hope!)

    Anne Janzer
    4 Feb 2014 | 9:15 am
    Looking for the next big thing in marketing? I’d suggest reading Jonah Sach’s Winning the Story Wars. Marketers have been hearing for some time the importance of telling a story. This book considers the broader perspective of how you choose to use those stories. Sachs labels most traditional marketing techniques as inadequacy marketing: you highlight a need or want, then offer a product or service as a ‘magic solution’ for that need. Buying something is the answer to any problem. Contrast this with what he calls empowerment marketing – marketing your brand as something that empowers…
  • What’s your bicycle pump?

    Anne Janzer
    7 Jan 2014 | 9:21 am
    The bicycle shop in my town puts out a bike pump in front of their store on weekends, so passing cyclists can inflate their tires. The bike pump is a great way for the store to contribute something to the local biking community and solve a common problem. The store is just down the street from two coffee shops where local bicyclists often meet on weekend mornings. A new bike share station is just outside the store. The pump also serves to remind the local bicyclists that the store is there as a resource.  It costs the store little effort and earns them some gratitude. Note that the bike shop…
  • Content recycling do’s and don’ts

    Anne Janzer
    9 Dec 2013 | 10:48 am
      by  chrissatchwell  The biggest challenge that many content marketers face is creating enough content to reach prospects and customers at the right places and times.  Re-purposing or recycling content is a critical strategy. When you recycle content, you can amplify your message, reaching different parts of your target audience at different stages of the decision cycle. For example, the content developed for a single webinar could be recycled into white papers, blog postings, infographics and videos. But there’s an important distinction between ‘recycling’ or repurposing content…
 
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    Content Science

  • Delta Offers Lessons in Content Scaling

    Colleen Jones
    16 Apr 2014 | 10:14 am
    On my recent work-cation to Australia and New Zealand, I flew for about 50 hours. Lots of time to avail myself of the in-flight media. I observed Delta take its content strategy to a new level that can teach us some handy lessons in content scaling. Safety Video with Sass A couple of years ago, when you thought about Delta, you might not have thought about content. That all changed when Delta took a chance and released a slightly cheeky version of its safety video. Instead of a dry demonstration, Delta edu-tained customers like me into paying attention. The video also caught the attention of…
  • Content Marketing Sense and Sensibility in Sydney

    Colleen Jones
    6 Apr 2014 | 5:15 pm
    Joe Pulizzi, founder of Content Marketing World, and I reminisce about when we first crossed paths almost 4 years ago. Time flies when you’re having content fun. Last week, I had the pleasure of both speaking at Content Marketing World Sydney and attending some wonderful sessions. Actually, pleasure is an understatement. I had a blast. I know most of you couldn’t pick up and head down under, so I’m bringing some highlights to you. Just as Jane Austen’s famous book points out the value of balancing sense and sensibility in relationships, so this event nicely emphasizes…
  • Related But Not the Same: Public Relations and Content Strategy

    Kevin Howarth
    1 Apr 2014 | 8:01 pm
    I recently read an article from Digiday about PR agencies experiencing a renaissance centered on the current content explosion. Drawing from the insights of leading PR agency representatives, the article discusses how PR professionals have created content for years. Thus, they logically can own content creation within enterprises. Yet, this discussion failed to mention content strategy or content marketing—and instead jumped straight to content creation within the context of PR. So what’s the problem? Why can’t PR agencies declare themselves content experts? Back in the 2000s, I used…
  • Spring Is Here, and Here’s Where I’m Speaking About Content

    Colleen Jones
    24 Mar 2014 | 1:00 am
    Ah, spring. It’s the season of budding flowers, chirping birds, and—in this year of the winter that won’t fade away—falling snow flakes. Most importantly, it’s the season of excellent content and industry conferences. I have much to say this year about content strategy (especially scaling it and making it influential), content evaluation, and content engineering. So, I’m keen to share my opinions and experience at these outstanding events around the world. I’m eager to hear from the other savvy speakers at each of these events, not to mention connecting with…
  • Introducing Content Workings, the ContentWRX Library

    Colleen Jones
    21 Mar 2014 | 4:04 pm
    Want to start evaluating your content or taking your evaluation to the next level? First, check out Does Your Content Work? Then, consider visiting the new ContentWRX library, Content Workings. You’ll find tips, introductions to methods, updates about ContentWRX evaluation features, and more. It also uses a blog format with comments, so you can ask questions or share your own perspective. You might wonder, “How is this different from our blog, Content Insights?” The two key differences are focus and style. Content Insights covers a broad spectrum of content strategy topics and often…
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    Jontusmedia

  • 10 Easy Ways to Measure the ROI of Your Digital Marketing

    Jon
    14 Apr 2014 | 8:12 am
    If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you. I talk through ten key performance indicators that you might want to consider measuring. Although there are many metrics you can measure, it can be extremely daunting figuring out whether the things you’re doing are actually working. This doesn’t just hold for small businesses; I’ve seen big organizations struggling to figure out how to measure the success of their digital marketing efforts. As far as I’m concerned, a good…
  • Dave Jackson on The Value of Podcasting

    Jon
    1 Apr 2014 | 1:45 pm
    Dave JacksonDave Jackson, who runs The School of Podcasting, is the guest on this week’s podcast as I figured there wasn’t a better podcast coach out there to talk about the business of podcasting. Dave, whose how-to podcast oozes enthusiasm, inspiration, encouragement and advice, was one of the ways I learned how to podcast so I was excited to have him on the show. As he has just put out his 400th episode of the show, I figured who better to ask to come on the show to talk about one of my favorite marketing channels than Dave. In the show we don’t geek out on the benefits…
  • Social Media Explained

    Jon
    22 Mar 2014 | 5:44 am
    Mark Schaefer, blogger, educator, marketing maestro and author, joins the show this week to talk about his new book Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. I ask Mark about why we need yet another book on social media and we get into an interesting conversation about how key stakeholders in businesses need to understand the current digital marketing climate. We focus on just why social media and the conversations we have online are increasingly important in an era of content shock – a phrase coined by Mark to describe the rabid proliferation…
  • SEO, Promotion & Content Overload

    Jon
    16 Mar 2014 | 10:12 am
    Getting your content marketing seen online is getting harder. No doubt about it. I heard this week that the equivalent of everything that was ever published between the earliest publications and 2008 is published every 48 hours nowadays. Scary! In Episode #114 I look at some of the changes that have taken place to Search Engine Optimisation (SEO), content creation and how important it is to work on the distribution of the content you are producing. Click to Listen [ Right-click to download ] It’s Getting Noisy Out There Mark Schaefer, who I interviewed last year on the show, wrote about…
  • Redesigning a Website

    Jon
    28 Feb 2014 | 4:18 pm
    On the show this week I talk about the redesign of the JontusMedia website that we launched in mid-February. The new site was far too long time in coming because we’ve been so busy with client work over the last 6 months, but we finally managed to get it out there albeit with the odd bug here or two the first few days. Juanjo – great designer and a good friendI can’t say enough just how proud I am of the design work Juanjo has done on this site. Every time I click into the URL the site makes me smile. He really is a very talented designer and we’ve had some great…
 
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    Industrial Marketing Today

  • Winning the Engineer’s Mindshare with Industrial Blogging

    Achinta Mitra
    7 Apr 2014 | 11:47 am
    Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • How to Create Successful Industrial Marketing Content for TOFU

    Achinta Mitra
    18 Mar 2014 | 2:16 pm
    In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Purpose Driven Industrial Blogging

    Achinta Mitra
    9 Mar 2014 | 2:14 pm
    When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Industrial Website Redesign Should Fit Your Sales Process

    Achinta Mitra
    24 Feb 2014 | 7:44 am
    I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to  redesign our industrial website.” Great news, right? Not exactly and [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Two Controversies That May Disrupt Industrial Digital Marketing Plans

    Achinta Mitra
    23 Jan 2014 | 1:06 pm
    In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Mind you, these bold predictions are not [...] [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
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    Nxtbook Media

  • Selling on circulation is out. So what’s in?

    Joy Beachy
    16 Apr 2014 | 1:55 pm
    Advertisers have become much more savvy in the ways of digital advertising. Part of that is directly tied to digital’s ability to track exactly how many people actually see the ad, in what context the ads were viewed, and if the reader engaged with the ad. So, first thing is first. Make sure your advertisers know exactly what they get when they buy from you. Start with some general industry research, such as “60% of digital consumer magazine readers go to an advertiser’s website, and 55% tried a new product or idea presented in their digital edition.” (MPA Factbook)…
  • Defining Social Media Success: Breakfast Seminar

    Joy Beachy
    16 Apr 2014 | 1:44 pm
    Do you find you’re still scratching your head when it comes to understanding the power of social media? Social media remains the buzzword of the year, and is even a bit of a holy grail resource for making all of your marketing dreams come true – if you have the time and resources to slog through all the blogs, articles, posts, videos and “expert advice” telling you how to maximize your social efforts. You’ve seen how powerful and effective social media is for some companies. What you need is real examples of how businesses like yours, located right where you are,…
  • When an old friend moves on.

    Michael Biggerstaff
    15 Apr 2014 | 12:20 pm
    This is a hard one to write. Talk about change? Well, let’s talk about a person first. In the mid 80′s I worked at a printing company in Mars, PA, just north of Pittsburgh. At this company we practiced service “out of this world”. Well, maybe not exactly, but that was the tag line for many companies in the area, given our locale. We were looking for a supervisor for the printing press department and I interviewed Jim Lewis for the position. Jim was a native of Pittsburgh and we immediately made a connection. He had a great way about him. Calm, cool and always extremely…
  • Are you ready for some change?

    Michael Biggerstaff
    9 Apr 2014 | 4:56 pm
    “The only constant in life is change” – Heraclitus It seems funny to me that a Greek philosopher in 475BC would be talking about and still quoted regarding change. After all, how much could it really be changing in his time, long before, computers, mobile phones and electronic tablets? But from his perspective, I’m sure Heraclitus did experience a great deal of change and not surprisingly, change remains the only constant for many of us. Nxtbook Media is in a whirlwind of change and I think it’s worthwhile to address some of the larger examples. My hope is that so…
  • Users are on the Internet a lot

    Joy Beachy
    9 Apr 2014 | 2:12 pm
    It shouldn’t be surprising that in ubiquity of Internet-connected devices, such as smart phones and tablets, has increased our use of the Internet. But seeing it in a chart based on ComScore’s recent report Digital Future in Focus 2014 hammers home the importance of cultivating a solid presence online.   The post Users are on the Internet a lot appeared first on Nxtbook Media.
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    ContentLEAD

  • Social interactions: Success markers? (Video)

    Alex Butzbach
    18 Apr 2014 | 5:50 am
    Hi, I’m Alex Butzbach, and I’m here with your small business marketing tip of the day. If you’re trying to sort out your web traffic situation, you should be thinking in terms of social media. These days, SEO and social network success are becoming synonymous. One of the best ways to both encourage visitors and measure your web marketing success is to track social interactions. Placing buttons for Facebook, Twitter and other channels will make it easier for readers to share your content – and it’ll give you some great data to understand how people spread links to…
  • Identify your one-hit visitors (Video)

    Lauren Kaye
    17 Apr 2014 | 6:00 am
    Hi, Lauren Kaye, here with another small business marketing tip. If I were to pick one metric you should start tracking today, I’d say exit rates. It may be hard to face the music about where customers are leaving, but these metrics can give you great insights about how to improve your results. Here’s a quick rundown: A page’s exit rate tells you how many people got to that page and read the content, but didn’t click anywhere else. They didn’t go to another blog article, they didn’t go back to your home page and they didn’t click a call to action. If…
  • SMB marketing that’s too good to be true: Adding your company to directories for links

    Lauren Kaye
    16 Apr 2014 | 12:22 pm
    When it comes to SEO success, links have always been an important part of the equation. The thinking used to be, “The more the better,” and you might have learned about a number of schemes to get additional links referencing your website’s content. Adding your company to business directories was one easy way to achieve this goal. You just find a bunch of directories, enter your business information (maybe for a small fee) and watch your rankings rise. Unfortunately, Google caught on to this practice fast and it’s on the lookout for companies with an abundance (or even…
  • Metrics: In case of traffic loss (Video)

    Justin Gagnon
    16 Apr 2014 | 8:27 am
    Hi, Justin Gagnon here with your small business marketing tip of the day. Let’s say you’ve addressed your high bounce rate and have taken a look at improving your click-through rate. You see an increase in visits from qualified leads, and then suddenly your overall traffic tanks. What went wrong? The first thing to do is check for manual penalties in Google Webmaster Tools. This means someone at Google has decided your site doesn’t fulfill its Quality Guidelines and has decided to stop listing it in search results. Even if you’re running a solid content marketing…
  • 3 ways SMBs can get impressive results from social media marketing

    Lauren Kaye
    15 Apr 2014 | 2:15 pm
    There’s a reason social media marketing is the most common content marketing tactic among small businesses – it helps you reach people who are interested in your products. According to the 2014 B2B Small Business Content Marketing Trends report from the Content Marketing Institute, SMBs have invested more time and money in all networks. From LinkedIn and Twitter to Facebook and Google+, small businesses are hedging their bets on social media. Around 45 percent say they’re already effectively driving business results, but what if you’re in the remaining 55 percent that…
 
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    Simon Payn's Effective Customer Newsletters

  • When you think about it, it's quite astonishing

    simon
    7 Apr 2014 | 8:13 am
    Have you ever been in one of those conversations where the person just talks AT you? They launch into a 15-minute monologue about their lives…while your eyes glaze over. Nothing – and I mean nothing - you do will give them the hint that enough is enough. Deadly. Much marketing is like that. Companies create ads that are all about them…when really, they should be all about you. So here’s an earth-shattering thought: How about creating marketing that people actually want to read? Wouldn’t that work better than just talking AT your customer? That’s what we try to do with our…
  • Starving in a sterile world

    simon
    2 Apr 2014 | 6:36 am
    It’s official. My computer has absolutely no charm whatsoever. Yesterday it told me that Quicktime had failed to initialize, that my backup was out of date, and that my printer was not recognized. Last week it informed me that Chrome had crashed and that Firefox was not was responding. And last month it told me that Word had an unknown error in the normal template. Now… There’s one thing in common with all these messages: they’re bland and sterile. It’s like they were written by…errr….a computer! A lot of corporate marketing is like that too. Some companies have…
  • As unique as a bathroom tile

    simon
    1 Apr 2014 | 6:09 am
    I was shopping for bathroom tiles the other day. Now…that’s a product that has been transformed since I was a kid. I remember at one time you could have tiles in two sizes: four inch and six inch. Forget about nice designs. Just choose a color. But now… …now there are: Tiles that look like hardwood floors. Tiles that look like marble. Tiles that look like granite. Tiles that look like brushed aluminium. Tiles that look like shiny chrome. Tiles that look like tiles from the past. Tiles that look like tiles from the 22nd Century. Tiles that look like paper towels. And…
  • Magic beans

    simon
    31 Mar 2014 | 4:38 am
    In a few weeks, the ground up here will be soft enough to plant my vegetable garden. So I will go down to the basement and find the little brown envelope in which I stored my single bean all winter. Then I will dig a hole, put the seed in, and cover it up with soil. And wait. Until September, when I will be presented with a forest of plants, each bearing a luscious abundance of fruits and vegetables – beans, peas, eggplant, grapefruit, kumquat… Enough to feed me and the whole town for the entire year. Except… Except, of course, that won’t happen. Because you can’t just plant…
  • Even the dog was licking stamps

    simon
    28 Mar 2014 | 6:23 am
    We’ve started mailing out welcome packages to all our new clients. Well, to be precise, Mayna – our long-suffering customer support manager – is sending them out. She took all the material home to collate – and had to drag in the entire family to help. Even the dog. It was like an Amazon fulfillment center in there. But sometimes, doing this kind of thing isn’t such a bad idea. If you start using our print format newsletters, you’ll find that we don’t force you to print with us, unlike some other newsletter companies. Yes, we offer a great value printing and mailing…
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    Brafton

  • Yahoo wants to get a piece of the search pie by partnering with Apple

    Alex Butzbach
    18 Apr 2014 | 12:57 pm
    Despite its best efforts, Yahoo has not been able to dethrone Google, the undisputed search leader. The latest comScore figures show it is stuck third place, capturing only 10.3 percent of the search industry in February 2014, compared to Google's 67.5 percent and Bing's 18.4 percent. However, the once-dominant company has plans to gain back some market share in an interesting way that also sheds light on Google's successful run. Paying for search privilege According to data compiled by Quartz, Google isn't just the top search dog because it offers the best product, although that may be true.
  • Retail marketing budgets go digital [study]

    Alex Butzbach
    18 Apr 2014 | 10:00 am
    Brick and mortar stores have traditionally been some of the last businesses to spend on digital channels. The thinking was that branching out onto the internet wouldn't net enough of an ROI boost to justify the expense. However, more physical storefronts are going online in an effort to reach customers and increase awareness online, as research by Conversant indicates. According to the Retail Marketer Insights study, 40 percent of retail marketers will devote at least 50 percent of 2014 marketing budgets to digital campaigns. On average, retail companies plan to spend about 38 percent of…
  • Marketing #TWIT – This week’s Illustrated Tweet

    Brittany Cornell
    18 Apr 2014 | 7:30 am
    If your blog is looking like a tutu, you may need to add some more material.    Like this #TWIT? Check out more here.
  • Fuel your content marketing career: Meet Andrew, Operations Support Associate

    Molly Buccini
    18 Apr 2014 | 6:02 am
    Just as variety is the spice of a successful content marketing strategy, a variety of skillsets also makes for a successful strategist. Undoubtedly a CMS needs to have knowledge of a best uses for various editorial formats, SEO and metrics analyses, but they also need a personality that’s driven to deliver client satisfaction. More often than not, success comes through hands-on experience, which is where our operations support associate role comes in. This entry role gives less tenured marketers opportunities to work with senior strategists on campaign development and achieve Google…
  • Is Google clearing up confusion about follower counts with improved data?

    Alex Butzbach
    18 Apr 2014 | 6:00 am
    One of the most exciting marketing tools around isn't something a startup just developed and released - it's a tech giant's three-year-old social network. As Brafton reported, Google+ isn't the ghost town many believed it would become when adoption rates grew sluggishly. In fact, engagement and use figures for the platform are becoming comparable to Twitter, which is widely accepted as an ideal social marketing channel. Google is taking note and refining the data it offers to users - and it's particularly helpful for brands who have embraced the channel as a social media marketing platform.
 
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    Writing Tips & ePublishing Adventures!

  • Authors Should Charge Much More For Ebooks

    Lisa Angelettie
    3 Apr 2014 | 12:17 pm
    I’ve been saying this for years. Somehow publishers have gotten it all backwards. Ebooks should really be priced at a higher price point than print books because you have IMMEDIATE and convenient access to the product. Read this excerpt about this topic and tell me what you think: From Digital Book World: Imagine a cold winter day in New England. Now, imagine wanting a particular book. You have three options, according to Frank Luby, a pricing consultant and former journalist, speaking at the Copy Right Clearance Center’s OnCopyright 2014 conference in New York. You could brave the…
  • The Only Password Software I’ll Use

    Lisa Angelettie
    13 Mar 2014 | 8:03 am
    If you don’t use password software on  your computer, phone, or tablet — I think you must have a super power! I mean how do you remember every single password that you use on all the sites you visit? Ex: Facebook, Twitter, Amazon, WordPress, Gmail, Paypal, The Bank, etc. Almost every site you visit requires you to sign up or “gently bribes” you to sign up on their website and that’s a lot of passwords to manage. Before password management software, I’ll admit that I was guilty of creating two or three passwords and rotating them on all the sites I joined.
  • Amazon Lifts Payment Threshold Amount For EFT Users

    Lisa Angelettie
    22 Jan 2014 | 11:58 am
    If you currently publish on the Amazon ecosystem (as I fondly call it) and you use Electronic Funds Transfers (EFTs) to receive your royalties, then you probably have noticed that you’re seeing money deposited in your bank account on a more frequent basis. To which I say…YIPPEEE! I’m ecstatic, but some authors – not so much. This is because depending on the market your selling in and/or what you’ve asked for, Amazon may pay you via EFT, Wire Transfer or check. Wire transfers a.k.a. bank wires typically cost the sender money($10USD or more), yet sometimes the…
  • How To Convert & Share Your HTML Articles Via PDF Format

    Lisa Angelettie
    6 Dec 2013 | 9:44 am
    If you’re a writer, chances are that at some point you will need to share your articles with someone. Of course in the old days when I worked in print media, I would get a copy of my clips and I would lovingly place them in plastic folders in a portfolio book. Now things are different and most people will want to view your clips online via their computer, tablet, or phone. So the best way to share your writing samples with folks is to convert your html articles into PDF versions. If it’s just a matter of sharing content that you’ve written, chances are that you already own a…
  • How To Write A Book Review

    Lisa Angelettie
    25 Nov 2013 | 5:00 am
    When I worked on the editorial desk for The New York Times (Washington Bureau), I was living in Washington D.C. at the time and the cost of living was pretty high. I needed another gig and was blessed with the opportunity to freelance as a book reviewer for Publisher’s Weekly. I didn’t realize it back then because I was too young and dumb, but every time I sat down to write a review for a book, I had an author’s livelihood in my hands. I was just one person who was going to write a review for an author’s book in a publication that lots of people paid attention to and…
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    Content Strategy Hub

  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
  • [Infographic] Where Teens (and Trendsetters) Spend Their Time Online

    Eugene Farber
    1 Mar 2014 | 6:37 am
    When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have more “trendsetting” power than ever. So for many businesses this is an important demographic to get in front of. It seems that for all the talk of Facebook’s popularity loss among the younger audience, it’s still…
  • How to Get a Professional Video Spokesperson for $20

    Eugene Farber
    4 Feb 2014 | 7:12 am
    Videos are easily one of the biggest opportunities in content marketing right now; both from a content consumption and exposure point of view. Based on all stats and trends it would seem people, in general, prefer video content to written content (I happen to be an exception to that trend, but this isn’t about me). But more importantly, video can get you in front of a wider audience…and it can do so very fast. Why? Well…if we loosen our definition of “search engine” for a moment, YouTube would become the 2nd largest search engine in the world (after Google). I…
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    Ron's Copy-e-Writing Blog

  • Top 5 Unmistakable Tips For Newly Self-Published Authors

    Ron C
    8 Apr 2014 | 7:07 am
    The publishing business has certainly changed in the past decade or so and will continue to do so. The popularity of e-Readers and eBooks, as well as the ease with which they can be offered to the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Attract Customers Like Bees To Honey

    Ron C
    7 Apr 2014 | 8:45 pm
    “Cheapskates, money misers, no good, low down, despicable lowlifes…” No, you’re not reading a description of our many politicians. What you’re reading are comments... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Secrets To Making Money As a GREAT Copywriter

    Ron C
    4 Apr 2014 | 9:01 pm
    As a copywriter, you have a unique advantage that many other writers don’t have – you know how to sell with words. You can use this skill to earn cash without winning any freelance assignments.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 8 Reasons To Build Email List For Your Offline Business

    Ron C
    27 Mar 2014 | 7:17 pm
    Okay so within this article, I am going to explain exactly why as a business owner, whether small or large, you need to be building a solid list of subscribers. Now I realize that many people already... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Authority Blog on Multiple Niches – Strictly Noooooo!

    Ron C
    8 Mar 2014 | 10:33 am
    The first thing you need to understand here, what is an authority site? According to www.authorityblogstarterkit.com, here is the definition of an authority blog. “An authority site is a very high... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Right Mix Marketing Blog

  • How Businesses Can Optimize Their Social Media Profiles

    Guest Author
    10 Apr 2014 | 10:24 pm
    Social media power influencer and a columnist at Huffington Post, Sean Gardner, states, “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence.” That statement perhaps sums up the importance of social media profiles for any business organization. If it is a question of making the right kind of investment, then businesses should definitely think about optimising their social media profiles. When it comes to…
  • 15 Must-Follow Pinterest Boards for Bloggers

    Guest Author
    19 Mar 2014 | 12:46 am
    Pinterest is a bit of a revolutionary way for us to consume Web content – especially for visually based learners. The easy scrolling through images and captions makes it easy to pick out what is interesting and relevant versus just noise – and the share-ability of things is unrivaled in its simplicity. There are so many things that I love about Pinterest, but the platform is often viewed as a way to get new recipes and decorating ideas – and often forgotten about in the professional sense. That said, if you aren’t using it professionally, you should be! There are tons of great,…
  • 6 Things You Should Consider About Google’s Hummingbird

    Guest Author
    11 Feb 2014 | 10:25 pm
    Google makes 500 to 600 changes (includes updates, data refreshes and changes) in algorithm every year in order to provide best search results to its users. While most of these changes are minor and go unnoticed, a few are major and causes significant effect on the searches. Hummingbird, the major change in Google’s search algorithm in the last week of August, 2013 (announced in September, 2013), affected 90% of searches. It is the biggest change and a complete replacement of search algorithm unlike updates or data refreshes. Every major update or change in Google’s search…
  • 10 Tweaks To Make To Your Social Media Routine

    Guest Author
    20 Jan 2014 | 10:02 pm
    When you embarked on the adventure known as social media, chances are clicks, posts and tweets were exciting and new. However, now that you’ve mastered your initial efforts, it’s normal for things to seem dull and maybe even a little bit boring. Luckily, we’ve listed 10 tweaks you can make so that your social media routine feels anything but – well, routine. 1. Share Some Stories You probably already try to produce content that is relevant and easy for users to put into action, but what about the power of the narrative form? Consider spicing up your blog posts (or Facebook notes) by…
  • 5 Google+ Promotion Strategies for Your Business

    Guest Author
    19 Jan 2014 | 9:46 pm
    Facebook and Twitter may be the acknowledged giants in the world of social media, but anything launched by Google certainly has the ability to be a game changer for your business, and the Google+ social network is no exception. Like any social website, it has the ability to connect you and your business to millions of prospective clients; similarly, like any social website, it also requires something of a unique approach when it comes to making the most of it. Leverage Google+ into something that will help you to take your professional endeavors to the next level with these five strategies…
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    Marketing Technology for Growth

  • Six Steps to Help With Your Website Redesign [Infographic]

    Jordan Bruhn
    19 Apr 2014 | 7:05 am
    Your website is the most powerful marketing tool you possess. It is the outward face of your business, projecting your brand image to the world. With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have, it's critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve.  If you think it's time to turn the idea of a website redesign into a reality, this six-step process is for you!   Follow @SynecoreTech Follow @jAtkO23
  • How to Transform Yourself into a Marketing Technologist

    Chris Horton
    17 Apr 2014 | 1:10 pm
    I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated. Many organizations are taking note of this, and turning to their marketing departments to engineer the broader company-wide digital transformation necessary to survive and thrive in today’s integrated digital economy. Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. This…
  • 6 Steps to Effective Web Design Planning

    Spencer Ploessl
    16 Apr 2014 | 1:30 pm
    Welcome back to another installment of "90 Seconds of Design with The Beard,” featuring me, Spencer P, Lead Graphic Designer at Synecore. One of the toughest challenges that comes along with designing or redesigning a website is the planning. In order to make sure your project runs smoothly from beginning to end, you'll need to put together a solid strategy to achieve your goals. Never fear, #TheBeard is here! Today I'll take you through six easy steps that will allow you to set up an effective planning strategy.     To check out all the episodes of #TheBeard, make sure…
  • Sales are Struggling! What Needs Attention: My Website or My Sales Team?

    Kevin Page
    15 Apr 2014 | 1:45 pm
    I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE!  Your website is far and away your organization’s most impactful sales tool and I’m here to tell you why.  As I take you on this brief journey with me, I ask you to consistently relate the following facts and concepts to your own organization and begin to connect the dots.  To begin with, ask yourself why you hired your sales team. If you answered “to generate more leads and sales,” you’re on the right track. Now another…
  • View From the Top: 9 Examples of Desk Top View Design

    Jacey Gulden
    14 Apr 2014 | 4:05 am
    As a web designer, I spend a lot of time online...like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. If you do this enough, you're likely to uncover a few patterns. In 2014, these patterns include trends such as responsive web design, flat design, and parallax scrolling. But there is another common trend that I see getting far less attention, despite it's prevalence in the world of web design. The desk top view.  What is it Exactly? It's a trend that relies heavily on the use…
 
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    Nischala’s Space, Thoughts, Expressions…

  • Infographics 101: What? Why? How?

    Nischala
    17 Apr 2014 | 5:41 pm
    What are Infographics? Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ] Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage “A picture is worth a thousand words“ was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to…
  • What working women can learn from productivity in ants?

    Nischala
    10 Apr 2014 | 2:30 am
    A few days back I came across an infographic titled 7 Productivity Lessons from Ants. Packed with wisdom and insights, I loved reading it. Refer below to the details. 7 Productivity Lessons from Ants Source: http://visual.ly/7-productivity-lessons-ants As a working mother, I’m always looking for ways and means to improve and enhance my productivity. After all, we are trying to do things as quickly and efficiently as we can every single day. And honestly, whenever I see or read or think about ants, I almost always go back with a lesson. They are small, hard-working, focused and do what they…
  • Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

    Nischala
    3 Apr 2014 | 2:30 am
    “Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer. A dream because you aspire for it A dare because you can’t really say for sure if your content will go viral A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place. There are…
  • I BELIEVE in you, do you?

    Nischala
    27 Mar 2014 | 2:30 am
    There are few topics of genuine interest for people from the Indian male fraternity. Cricket, Bollywood (with special emphasis on the Katrina Kaif!), Politics, General Affairs (including the US, Japan, China, Pakistan et al), Cars, Gadgets and Technology (mobile and tablets included because I used this word fairly loosely and broadly!) and Women. Under the topic of women, a few sub categories get more interest than other’s. One of them is the topic of “a woman driving a car”. “They don’t know driving”, “They can’t drive”, “I bet it’s a girl driving that car”, “She…
  • Why will anyone read a blog? Here are 15 good reasons

    Nischala
    20 Mar 2014 | 2:30 am
    One of the main reason why any blogger publishes his / her posts is to be read. With the explosive growth of blogs, and the mind boggling volumes of content available online I many times wonder why will anyone read a blog – Be it my blog / your blog? Here are 15 good reasons: (1) I know you and hence would like to read what you have to say (2) Because of who you are. You are famous / on the way to the top, and I want to know more about you and be part of your journey in some way (3) I’ve read you before, and I’ve liked what you had to day (4) The blog title you chose was…
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    OpenView Blog » Kevin Cain

  • Why You Should Be Blogging and How to Get Started

    Kevin Cain
    24 Mar 2014 | 12:58 am
    Have you ever thought about setting up a blog? It’s easier than you think and the potential benefits of doing so are substantial. In this post, I’m going to outline why you need to be blogging and how to set up your own blog from scratch. I’ll also share a list of some of my… via OpenView Labs ↬ Why You Should Be Blogging and How to Get Started
  • 5 Signs that You Need to Hire a Managing Editor

    Kevin Cain
    12 Mar 2014 | 12:16 am
    Lately I’ve had the opportunity to work with a couple of young companies that were just in the process of establishing their content marketing programs. At both organizations, the executives had come to recognize the role that creating and distributing valuable content could play in generating and nurturing leads, driving conversions, elevating their brand, and… via OpenView Labs ↬ 5 Signs that You Need to Hire a Managing Editor
  • Attention Marketers: Before You Go Global, Get Local!

    Kevin Cain
    3 Mar 2014 | 7:19 pm
    If your company is marketing anywhere outside of the United States, it’s essential that you take the time to customize your content and marketing messages for local audiences. Although we live in an increasingly globalized world where English has become the lingua franca and the international barriers that once existed are falling, that doesn’t mean… via OpenView Labs ↬ Attention Marketers: Before You Go Global, Get Local!
  • Question: How Often Does Your Content Team Meet?

    Kevin Cain
    8 Jan 2014 | 5:43 am
    Like you, I’m no fan of having meetings for the sake of having meetings. They break up the day, all too often aren’t terribly productive, and can prevent you from getting your work done. Who has time for that? But here’s the thing, meetings are essential (especially for content marketing teams) provided they are focused… via OpenView Labs ↬ Question: How Often Does Your Content Team Meet?
  • 4 Tips for Engaging Your Co-workers in Content Marketing

    Kevin Cain
    16 Dec 2013 | 7:59 am
    One of the best things you can do to create a great content marketing program is to get your co-workers involved! It’s really important to recruit your co-workers to become a part of your content marketing efforts, even if they’re only involved in some small way. In fact, whether they serve as subject matter experts… via OpenView Labs ↬ 4 Tips for Engaging Your Co-workers in Content Marketing
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    Content Equals Money

  • The Future is Foursquare: Marketing Tips for Your Local Business

    Elizabeth K
    18 Apr 2014 | 6:55 am
    While location-based social media platform Foursquare has not been nearly as successful as experts predicted, it appears to be making a comeback. Foursquare’s revenue has improved drastically over the past year, and according to CEO Dennis Crowley, Foursquare’s mountain of data leaves it poised to dominate the mobile scene. But how can local businesses take full advantage of Foursquare’s local, mobile audience? With these 4 brand examples and 7 tips for success, your local business can grow its customer base and generate new leads using Foursquare. Foursquare in the News Last year,…
  • Press Rewind: Is Video Killing the Content Marketing Star?

    Victoria
    17 Apr 2014 | 8:43 am
    Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increased brand exposure online. With nearly 50% of Americans watching one or more videos online per month, brands that want to stay in the game need to step up their content marketing techniques with the addition of video. The question begs to be asked: Is video killing the content marketing star? I don’t mean to get nostalgic, but back before MTV, print media and radio practically ruled the music…
  • There’s An App for That: Creating Your Brand’s Mobile App

    Elizabeth K
    16 Apr 2014 | 7:18 am
    One way that brands harness the constantly growing mobile market is by developing branded mobile apps. But is a mobile app right for your brand? Top branded mobile apps succeed with consumers because they provide a tangible benefit, from discounts and deals to easier ordering, prescription reminders, and more. By studying these brand examples and incorporating the following tips into a mobile app strategy, your brand can develop a mobile app that effectively engages your audience. The Stats on Mobile Apps First, let’s take a look at the stats on mobile apps: In May of 2013, 56% of people…
  • How Pinteresting! Brands Use Best Practices to Increase Sales on Pinterest

    Victoria
    15 Apr 2014 | 6:54 am
    Just in time for Pinterest’s 4th anniversary, brands are awaking to the power of becoming pinfluential. In the short time Pinterest has been around, it has amassed over 70 million users and is mainly used for product and content research, making it an ideal platform for brands to engage with their audience. Some brands are using Pinterest like a pro, while others are focused on those other social media sites (you know the ones). Take Target, for example. The retail mega-brand was one of the first major companies to launch a Pinterest strategy and actually succeed. After a few tweaks to…
  • Are You Properly Equipped for Reputation Building?

    Schuyler Richardson
    14 Apr 2014 | 6:47 am
    We often meet someone for the first time and they already have preconceived notions about the way we will interact and carry ourselves. Why is this? As the old adage claims, “Your reputation precedes you.” What you put out there can take on a life if its own. In the business world, reputation is extremely important. It’s the difference between success and failure, profitability and bankruptcy, and respect and disrespect. And in terms of internet marketing, content generation is by far one of the most useful and commonly used ways to establish a reputation, build an audience, and become…
 
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    Video Maker Tips

  • Press and Mentions: Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video

    GoAnimate
    11 Apr 2014 | 3:16 pm
    Welcome to our Press And Mentions section, where we’ll show off some of our favorite pieces from around the web that feature GoAnimate out in the wild! Today we’re please to share an American Express OPEN Forum article by Rieva Lesonsky, CEO, President and Founder of GrowBiz Media. Lesonsky’s article provides tips for creating a compelling online video. Here’s a quote from our COO, Gary Lipkowitz: “If you’re going to set up a camera, sit at your desk and talk, you may as well not be using video. The most important thing is to have fun. If you’re having a good time, your audience…
  • How to Grow Your Organic Traffic on YouTube

    Guest Blogger
    11 Apr 2014 | 9:43 am
    You have created some great videos with GoAnimate: well done! The next phase is to get viewers to watch them. Uploading your videos to YouTube seems like a good idea. But with 60 hours of videos uploaded every minute, your video could be like a needle in a haystack, unless you leverage YouTube to your advantage. YouTube is the second largest search engine in the world and also combines many social media features, with the Google+ integration. YouTube can therefore bring substantial traffic to your videos, without any advertising cost. Here are four sources of free traffic from YouTube: 1.
  • Press and Mentions: How To Produce High-Quality eLearning Content With GoAnimate!

    GoAnimate
    10 Apr 2014 | 10:00 am
    Welcome to our Press And Mentions section, where we’ll show off some of our favorite pieces from around the web that feature GoAnimate out in the wild! Today we’re pleased to share an interview with our COO, Gary Lipkowitz, on Cogentys’ eLearning TV. Cogentys is a Learning Management System that produces eLearning TV: the only show in the world 100% dedicated to corporate eLearning, Training, and Development. As the word “TV” implies, this post is a video! Even better, it’s a GoAnimate video! Here’s one of our favorite quotes: “Everybody always wants to use more video.
  • Site Update: Introducing the Whiteboard Animation Character Creator

    GoAnimate
    10 Apr 2014 | 5:00 am
    We know that you have been enjoying Whiteboard Animation since we added it to the site. We also know that you want more character options in this theme. Guess what…we listened! Now you can create your own Whiteboard Animation characters! You will find adult characters and kid characters with a bunch of outfit options. We hope you enjoy animating your video’s next big star! As always, let us know if you have suggestions for the site. Shoot us an email, Tweet at us, or send us a message on Facebook. Happy animating! Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Site Update: Introducing Business Friendly and Whiteboard Animation Airport Action Sets

    admin
    2 Apr 2014 | 12:00 pm
    Do you ever get the feeling that you spend way too much time in airports? Now you can spend even more time in them…GoAnimate style! Animate your Business Friendly and Whiteboard Animation videos with our new airport action sets. Check out this video before you check in! As always, let us know if you have suggestions for the site. Shoot us an email, Tweet at us, or send us a message on Facebook. Happy animating! Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
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    The Wikipedia Marketing Blog

  • Simple Guide To Wikipedia and Marketing [Infographic]

    David King
    1 Apr 2014 | 7:57 am
    After Wiki-PR was exposed last year for manipulating Wikipedia and recieved a cease and desist letter from the Wikimedia Foundation, more marketers have been raising questions about their approach to Wikipedia and ethical behavior on the site. The Chartered Institute of Public Relations has published a best practices guide for marketers participating on Wikipedia and Ethical Wiki has our own 18-page eBook. For those seeking a short version, I created this infographic with a collection of stats and information on ethical Wikipedia engagement.  
  • The Wikimedia Foundation's new Terms of Use for Marketers

    David King
    21 Feb 2014 | 9:46 am
    If you follow my blog, you know just how illegal I think it is for marketing professionals to pretend to be crowd-sourced editors on Wikipedia. The Federal Trade Commission requires that those with a financial connection to a company disclose it online. Pretending to be a crowd-sourced participant is a little thing we call astroturfing. It's not just deceitful, it's against the law. Yet a recent surveyfrom the Public Relations Society of America found that 12.5% of public relations professionals believe it is common practice for marketers to pretend to be someone else to get their edits made.
  • The Insider's advantage

    David King
    16 Jan 2014 | 7:58 am
       Wikipedia's community has    high walls keeping out    outsiders When a prospective client tells me they need someone "on the inside" of Wikipedia's community, it gives me that twing of discomfort when you know something is off. It sounds like they're looking for "an inside job" or someone with relationships with editors that will help them sway their page from neutral. It's as if Wikipedia needs to be infiltrated. Although that's probably not what they meant, I'm quick to give my default disclaimerish response: our reputation makes editors more willing…
  • PRSA's 2013 Wikipedia study

    David King
    6 Jan 2014 | 10:05 am
    The Public Relations Society of America published a new survey of public relations professionals on the relationship between brands and Wikipedia, following up on the one it published last year.The survey of 1,620 PR pros found that 80 percent of respondents believe that the public sees Wikipedia as a credible resource. About 60 percent of PR pros feel it is common practice to edit Wikipedia articles on behalf of a client or employer and 12.5 percent of PR pros in North America believe it's common practice to pose as someone else to make edits. Out of the 40 percent of respondents that made…
  • Three traits of positive marketing participation on Wikipedia

    David King
    16 Dec 2013 | 11:05 am
    A recent news article said that the Wikimedia Foundation, which operates Wikipedia, supports companies that participate on Wikipedia in a manner that is "ethical, transparent and useful." These three words, spoken on a whim, are a great criteria for distinguishing between those that will find themselves in hot water with the Foundation and the Wikipedia community and marketer's that will sail through safer waters. 1. Transparent We've covered before how the Federal Trade Commission requires that marketing professionals disclose their financial connection online and not act as though they…
 
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    Business Strategy Innovation

  • Scaling Local Food Revival with a Business Model Innovation

    Braden Kelley
    16 Apr 2014 | 11:07 am
    Business Model Innovation Taken for a Spin by Zaycon Foods Their is no doubt that people are becoming more interested in where their food came from and with meat prices rising (especially here in the United States with widespread drought … Continue reading →
  • Announcing a New Lean Innovation Series

    Braden Kelley
    10 Apr 2014 | 10:22 am
    I’ve started working with a local healthcare insurance company in a role focused on driving improvement and innovation in its membership and billing operations. The company has a big focus on LEAN throughout the company and always has some sort … Continue reading →
  • Looking at Healthcare Innovation from the Inside Out

    Braden Kelley
    2 Apr 2014 | 5:42 pm
    After working for the last decade helping organizations from the OUTSIDE IN: Build innovative marketing strategies Manage multiple, simultaneous, cross-functional business projects Optimize complex processes Create an enterprise-wide innovation-focus I thought it was time to flip things around and go … Continue reading →
  • Announcing the Crowd Computing Revolution

    Braden Kelley
    21 Mar 2014 | 11:31 am
    Designing Work for Man and Machine to Do Together I am proud to bring you a downloadable PDF of a piece I created on The Crowd Computing Revolution and the redesign of work that is now possible thanks to new … Continue reading →
  • Building Virtual Diplomacy

    Braden Kelley
    19 Mar 2014 | 3:31 pm
    The Setup Lets look at Innovation, Crowdsourcing, and the United States Government for a minute… The world continues to move faster than ever and diplomatic responses from the United States are required that are both increasingly more complex and more … Continue reading →
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    Content4Demand

  • 4 Persona Pitfalls To Avoid

    Tonya Vinas
    28 Mar 2014 | 9:51 am
    By Tonya Vinas Persona development is a crucial precursor to creating content that converts. No one has a perfect formula for every need—and there might never be one. But these four mistakes are common pitfalls that can undermine persona development.  1. Title Tunnel Vision We filter targeted buyers by titles early on. This is a good practice, but it also can limit your reach to decision-makers. Ask not only who makes the final decision to buy, but also how decisions are made. In flattened management hierarchies, such Zappos and ZTE, input from multiple people in different functions…
  • Modular Content Strategy Results In A Richer Menu

    Tonya Vinas
    28 Feb 2014 | 10:34 am
    By Tonya Vinas There’s been a lot of discussion about repurposing content of late. Rebecca Lieb’s analogy to using all of the parts of the leftover turkey is one of the best examples, highlighting how big pieces of content can feed campaigns with ingredients for blogs, infographics, videos, etc. While most marketers tend to think of repurposing after the fact, how they can slice up a big piece into smaller parts, a recent webinar we hosted with Matt Papertsian from SiriusDecisions pointed out the advantages of a modular content strategy, where the menu for a series of small pieces is…
  • A Few Thoughts About the Coming Content Marketing Apocalypse

    Matthew McKenzie
    7 Feb 2014 | 2:09 pm
    There’s been a lot of speculation lately that the End Is Near for content marketing as we know it. Call it what you want: a bubble, a backlash, a shock, or some term I can’t repeat here. But apparently, if you’re relying on content marketing, it’s time to start hoarding canned goods and boarding up the windows. I’ve come across at least two recent blog posts that illustrate the trend. They’re both worth reading, but here’s the gist of the problem as they see it. First, from Mark Schaefer’s post on Content Shock: Like any good discussion on…
  • 3 Rules For Writing Good Survey Questions

    Tonya Vinas
    15 Jan 2014 | 2:15 pm
    By Tonya Vinas, Senior Editor, Content4Demand Good surveys can produce great content, but surveys themselves are a type of content and so require the same attention to language and writing. Usually, a marketing team will believe something is true based on customer feedback and sales insight and want a survey to verify the knowledge and serve as a launching pad for a content tract on the topic. Something like, “Employee wellness programs are good for business.” Let’s assume we’ve landed on this topic and don’t need to ask any demographic questions because we’ve pre-qualified the…
  • The World’s Easiest Content Marketing Predictions

    Matthew McKenzie
    26 Dec 2013 | 11:05 am
    I spent a little time this week reading articles and blog posts that offered up content marketing predictions for 2014. Some of it was insightful, but a lot of this genre consists of experts spraying buzzwords in the hope that something they say will turn out to be right. Here’s a safer approach: a look back at three emerging trends we noticed during 2013. There were no tea leaves, crystal balls or pig entrails involved here — just real-world experience based on our own client engagements. That’s why we guarantee you’ll see a lot more of these trends during 2014. 1.
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    Reputation Capital: Premium Content for B2B Inbound Marketing

  • Content Marketing News Roundup: Establishing Content Marketing Processes Edition

    Hannah Hamilton
    18 Apr 2014 | 8:00 am
    One of the most common excuses we hear for not blogging regularly, failing to complete content marketing projects or just not doing marketing at all is there’s not enough time. But marketing isn’t a luxury, or something you do when you have time to spare; it’s an integral part of doing business. The first step to making time for content marketing and making good use of that time is establishing content marketing processes. You can do this on your own with your internal marketing team, or you can enlist the help of a marketing agency. This week’s news roundup is about…
  • 3 Ways to Help Your Marketing Agency Do Better Work for You

    Brooke Howell
    16 Apr 2014 | 8:00 am
    From small, fledgling startups to large, well-established corporations, many organizations need to look outside their ranks for marketing help at some point. Even those with internal marketing teams often find they can get better ROI by partnering with a marketing agency that can lend additional expertise and manpower. Whatever an organization’s reason for hiring a marketing agency, the internal stakeholders need to understand this isn’t the sort of business relationship where they write a check and the external marketing team does all the work. The agency team and the client team…
  • Are You Still Waiting to Get Started with Content Marketing?

    Brooke Howell
    13 Apr 2014 | 10:00 pm
    Today’s guest post comes from Jason Grill, the founder of JGrill Media where he consults on media relations, public affairs and strategies and government relations. Under same umbrella, he works in the media as a local and national writer/contributor, radio host and television analyst/commentator. He is the co-founder of Sock 101. A version of this post originally appeared here. In the last few years, the words “content marketing” have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by…
  • Content Marketing News Roundup: Hiring a Content Marketer Edition

    Hannah Hamilton
    10 Apr 2014 | 10:00 pm
    As we often write here, content marketing isn’t just a trend. It’s here to stay and now represents a sustainable career path for talented writers, editors and other professionals with the skills to conceive of and create the content people crave. This week’s news roundup is about hiring a content marketer, the job market in the field and the opportunities for talented professionals. What Managers Look for in Content Marketing Hires by Ayaz Nanji at MarketingProfs: “Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in…
  • Report: B2B Marketers Expect Marketing Budgets To Increase

    Catherine Conlan
    9 Apr 2014 | 5:00 am
    Almost a third of B2B marketers were expecting their marketing budgets to increase by an average of 6 percent this year, according to a recent joint study by Forrester and the Business Marketing Association. We took a closer look at that study because quite a bit of it was right up our alley. “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014” found most B2B companies were feeling positive about 2014 after meeting or exceeding their 2013 revenue goals. But those increased marketing budgets come with a price: More than half said they face challenges when they try to…
 
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    Inbound Marketing Blog

  • Nashville Dental Marketing - Who Is Doing Inbound Right?

    Tracey Street
    18 Apr 2014 | 5:00 am
    Which Dentists in Nashville Are Making People Smile with Their Websites?   The inbound marketing process can be confusing, to say the least, especially if your product or service is difficult to market or doesn’t have a defined target audience for whom its benefits will be most felt. When it comes to the healthcare field, eeking out a noticeable place among your competition can be difficult. The creation and careful maintenance of a modern website is among the most important parts of keeping your inbound marketing efforts fruitful, yet many healthcare providers simply don’t put much…
  • How to Create Email Campaigns That Convert

    Tracey Street
    16 Apr 2014 | 5:00 am
    Using Content and Language to Increase Leads for Your Business Small to medium sized businesses everywhere are clamoring to get in on it. In fact, according to an article called How to Write Email Marketing Copy that Converts by Kim George, the founder of Small Business Sense, entrepreneurs are spending 42% of their marketing budget to harness it. If you have sat at your computer for any length of time trying to figure out your next email campaign, its content, creating eye-catching design, engaging the appropriate audience or coming up with a captivating headline then this blog post is for…
  • Tuesday Social Media Tidbits and Treats

    Tracey Street
    15 Apr 2014 | 5:30 am
    The Best Social Media Content from the Past Week When it comes to staying educated and informed on current trends, whether in your industry or in the marketing spheres that can help bolster your brand, there’s nothing quite like great content. The internet makes it relatively effortless to find amazing content creators who provide you with educational, funny, or uplifting articles. When you’re trying to tackle a topic for your brand that’s as confusing as social media, having informative content at your disposal is a godsend. That’s why we’ve decided to round up some of the absolute…
  • Thinking About Marketing Automation?

    Bill Faeth
    14 Apr 2014 | 8:28 am
    Guest Post - STARTING YOUR BUSINESS AUTOMATION PROCESS From a one-man consultancy to an enterprise-level organization, marketing automation can solve a plethora of sales and marketing challenges. With so many options popping up over the past few years, it’s more affordable than ever for businesses of every size to streamline their communications and realize better results. But there is a downside to having so many options, and that comes in figuring out how to choose marketing automation system that’s right for you. FIRST THINGS FIRST Do a little preliminary research. Talk to your…
  • Social Media Productivity: Accomplishing More With Your Valuable Time

    Tracey Street
    11 Apr 2014 | 5:00 am
    Improving Efficiency In Your Social Media Strategy As most of you already know, social media is an invaluable asset when it comes to establishing your brand, connecting with a wider range of potential customers and staying visible in highly competitive industries. Unfortunately, for many newcomers, social media can be a time-consuming challenge that poses more stress and confusion than efficient, effective connection with your most valuable potential customers. Learning how to streamline your social media process and even find some shortcuts in how you create, curate and post content can be…
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    Content Warfare Blog

  • The LinkedIn Publishing Platform is Cool Until Everyone Has It

    Ryan Hanley
    20 Apr 2014 | 5:14 am
    Are you using the LinkedIn Publishing Platform? No… Why not? It’s the “Definitive Professional Publishing Platform,” according to LinkedIn. Current “Influencers” and users with access to the platform have shared rave reviews of their success attracting attention to their articles. …and that’s great. For them. But what happens when everyone has access to publishing capabilities? It’s not going to be as cool anymore. Have you ever heard of scarcity? The LinkedIn Publishing Platform is currently available to 25,500 users out of 277 million…
  • David Amerland on How to Harness Semantic Search | #73 Content Warfare TV

    Ryan Hanley
    18 Apr 2014 | 11:44 am
    Subscribe on iTunes and never miss a new episode! We just figured out regular search, now semantic search? What the heck?! Here’s the deal, understanding and harnessing semantic search, whether you’re Red Bull, Coca-Cola or small retail clothing store on Main Street, could determine your success or failure over the next ten years. Yes, semantic search is that important. There is no doubt that semantic search is the future of digital marketing and SEO. Terms such a Knowledge Graph, TrustRank and AuthorityRank are creeping into our vernacular.  The old techniques of getting…
  • Martin Shervington on How to Google Plus Your Business | #72 Content Warfare TV

    Ryan Hanley
    11 Apr 2014 | 10:02 am
    Subscribe on iTunes and never miss a new episode!  Want to grow your business on Google Plus? Sure you do… we all do. That’s what today’s episode of the Content Warfare Podcast is all about. So sit back, relax and geek out on Google+, while Martin Shervington teaches how to harness Google’s “social layer” in your business. Here are just a few of the questions we get into: How do we grow our business on Google Plus? What activities yield results? How do we “Google Plus Your Business?” There are very few people in the Google Plus place with…
  • Why the Be Everywhere Strategy is Destroying Your Business Online

    Ryan Hanley
    8 Apr 2014 | 8:54 am
    Do you have a profile on every major social media network? Sure you do. You’re “Doing” social media to grow your business and you’ve heard it’s important to be on as many platforms as possible. Unfortunately this strategy, often referred to as “Be Everywhere,” is not only destroying social media, but your business. An apocalyptic proclamation, no doubt. So let’s dig deeper. Be Everywhere Are you active on every social media network on which you have a profile? Before we can sufficiently answer this question let’s first define…
  • How to Host Google Hangouts Like a Boss | #71 Content Warfare TV

    Ryan Hanley
    3 Apr 2014 | 5:45 pm
    Nervous About Hosting Your Own Google Hangouts on Air? Here’s everything you need to know to host Google Hangouts on Air like a boss! The best decision I’ve ever made for my personal brand was to begin recording the Content Warfare Podcast (audio only) as a live Google Hangouts on Air. Is recording live, with an audience, on video, a heck of a lot more nerve racking than a prerecorded audio only show? Yes. Does it make the experience 100x more Gangster (valuable) for Content Warfare Nation? Absolutely. That’s why I asked Jason T. Wiser and Mia Voss two of the ABSOLUTE…
 
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    Cas McCullough

  • How to tune in to your inner creative genius and produce powerful content

    Cas McCullough
    15 Apr 2014 | 3:23 pm
    Are you more of a numbers person than a creative type? Do you find it hard to get into a creative space, with all the distractions in your life? Perhaps you’re a left-brain, practical type who likes to dot your ‘i’s and cross your ‘t’s, or you have the challenge of juggling a busy family […]
  • Why the launch webinar is a marketing dinosaur

    Cas McCullough
    10 Apr 2014 | 8:38 pm
    The other day a webinar invite caught my attention. It was on a topic that was relevant for me, and despite the little voice in my head screaming “don’t do it!” I signed up to listen in. I don’t know why I sat through the entire 68 minutes. Perhaps it was a vain hope that, […]
  • How to get your head around content marketing so you can get started on your content plan

    Cas McCullough
    3 Apr 2014 | 7:04 pm
    When people ask me what I do, the most common question I hear is: What is content marketing? My usual response is to refer to Marcus Sheridan’s story about River Pools, because it’s a classic, kick-ass explanation of what content marketing is all about and how big brands and small can get started. I recently […]
  • Why I haven’t written a blog post in a month

    Cas McCullough
    18 Mar 2014 | 4:49 am
    Yes, it’s true. I haven’t put fingers to keyboard for a month now on my blog. Why? Well, there are a few reasons. One reason is that I’ve been busy with my new startup The Likeability Company. In the past month we’ve started our new Podcast show The Social Media Panel (you can listen to […]
  • Hold the phone: Calling prospects is okay in inbound marketing. Here’s why and when.

    Cas McCullough
    16 Feb 2014 | 4:15 am
    I have an aversion to phones when it comes to talking to clients. I’m way more comfortable with the written word, and yet talking on the phone has been one of the best tools in my marketing toolkit. I was off camping with my kids and setting up a tent when I closed my first […]
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    B2B Content Engine, Inc.

  • What is the Ideal Length of a Blog Post? … A Comprehensive Look

    Andy Detweiler
    14 Apr 2014 | 12:02 am
    In installment number ten of our “timeless question exploration” series, we’re looking at the question of “What is the Ideal Length of a Blog Post?” Short Answer: Conventional wisdom says if your main consideration is SEO, longer posts packed full of information tend to perform better. They will also usually convert at a higher rate. The ideal length of a blog, however, can also heavily depend on your industry and audience’s taste. Here are the timeless questions we’ve previously explored.  Remember, we’ll be regularly adding additional resources/opinions to those topics as…
  • What is a Good Social Media Strategy for a Small Business? … A Comprehensive Look

    Andy Detweiler
    7 Apr 2014 | 5:39 am
    In installment number nine of our “timeless question exploration” series, we’re looking at the question of “What is a Good Social Media Strategy for a Small Business?” Short Answer: Start with the main social media channel your target persona uses. Engage him with your content, targeted 3rd party educational content, conversation and call-to-actions/offers (which should be less than 10% of your efforts). Master it. Move on to the next social channel used by your audience as your resources allow.  Here are the timeless questions we’ve previously explored.  Remember, we’ll…
  • How Do I Get More Twitter Followers for My Business? … A Comprehensive Look

    Andy Detweiler
    31 Mar 2014 | 5:20 am
    In installment number eight of our “timeless question exploration” series, we’re looking at the question of “How Do I Get More Twitter Followers for My Business?” Short Answer: There is really no one “right answer.” But what most will agree upon — and what we advocate for as well — is to frequently share content your target audience values. Then find and follow that same audience, as many will follow you back. Depending on your view of what many would label as “vanity metrics,” your answer might be “why do I care?” And in most scenarios, I believe…
  • How Do You Measure Content Marketing ROI? … A Comprehensive Look

    Andy Detweiler
    24 Mar 2014 | 5:40 am
    In installment number seven of our “timeless question exploration” series, we’re looking at the question of “How Do You Measure Content Marketing ROI?” While most of the articles we explored spoke to ROI directly, we also included articles with variants such as “KPIs to track” and “what does content marketing success look like?” Here are the timeless questions we’ve previously explored.  Remember, we’ll be consistently adding additional resources/opinions to those topics as well. “How Often Should I Blog for My Business?” “How Often Should I Email My…
  • What Are The Best Social Media Channels for Business? … A Comprehensive Look

    Andy Detweiler
    17 Mar 2014 | 6:37 am
    In installment number six of our “timeless question exploration” series, we’re looking at the question of “What Are The Best Social Media Channels for Business?” Short Answer: Wherever your audience resides and can be effectively engaged by your message. The big three (Twitter, LinkedIn and Facebook) are a good place to start. Facebook is often controversial if you are a B2B company, but if you have the resources it is often worth exploring. Here are the timeless questions we’ve previously explored.  Remember, we’ll be consistently adding additional resources/opinions to those…
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    Insights

  • 3 Steps to Enhancing Your Content Marketing

    Katrice Svanda
    18 Apr 2014 | 5:54 am
    In today’s market, buyers seek relevant and engaging content that addresses their pain points. Addressing pain points includes offering product and service solutions, answering common questions, writing useful tips, or creating checklists for your audience to use and follow. Your focus should be on resolving buyers’ problems with marketing content that relates to their direct needs. So, how do you start generating meaningful content for your audience? Create a Buyer Persona Outline When you write and mail a letter to someone, it is very important to know whom you are sending it to. The…
  • Unveiling the Truth behind Dark Social

    Katrice Svanda
    2 Dec 2013 | 5:31 am
    Demystifying Dark Social Dark social: a phrase so mysterious that most people would prefer to overlook its existence.  Dark social is online traffic and shared web content that cannot be identified by analytics software.  In other words, this is the private, or “invisible” sharing of web content.  Google analytics easily traces traffic from social media sites like Facebook, Twitter, or Google+ because those platforms send referral data.  However, web content links sent privately via email, online chat, or mobile text message do not send referral data.  Analytics…
  • The Power of Content Marketing to Optimize Your Audience

    Katrice Svanda
    25 Nov 2013 | 9:12 am
    Creating and marketing valuable, relevant, and engaging online content requires time, patience, and commitment.  We have all heard about the value of high search engine rankings. However, there is something more important that search engine optimization - that is, audience optimization.  You are probably wondering, how does content marketing optimize your online audience?  Content is Only as Powerful as the Audience You Build with It Your company’s online presence is made up of a content website, blog, and social media.  Your blog becomes an extension of your brand’s…
  • How to Utilize Nonprofit Inbound Marketing for #GivingTuesday and Beyond

    Brie Rangel
    19 Nov 2013 | 5:30 am
    #GivingTuesday is a special day dedicated to nonprofits within each community to help promote support for their cause. In a time when consumerism is at an all time high with Small Business Saturday, Black Friday and Cyber Monday, we now have a special day for charitable giving. It’s a new tradition started in hopes to capture the holiday spirit of your potential donors. Although #GivingTuesday is just around the corner, there are some helpful tips and free resources available to you now that can help jump start your promotion. Free #GivingTuesday Resources #GivingTuesday logos…
  • Inbound Marketing Strategy Ideas for Small Business Saturday

    Brie Rangel
    15 Nov 2013 | 1:40 pm
    On November 30, it will be a great day to be a small business! As your local community ventures out to support businesses like yours on Small Business Saturday, capitalize on the surge of online and offline traffic by utilizing some simple inbound marketing strategies. Email Exclusivity If you haven’t done anything to promote yet, start here – you still have time to pull something together. What sales and promotions do you have planned for Small Business Saturday? Rather than let the cat out of the bag to anyone who will listen, create a sense of exclusivity within your email list…
 
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    Convert With Content

  • Social Media Image Size Guide

    Stephanie Frasco
    18 Apr 2014 | 4:11 am
    Every wonder what sized images you need for your different social media pages? Here is your quick-guide. Facebook Logo: 180 x 180px Cover: 315 x 851px G+ Logo: 250 x 250px (displayed as circular so you should have nothing in the border). Cover: 1192 x 2120px Twitter Logo: 500x500px Header: 626x1252px Background: 78 pixels of the left side of your background image should be text or whatever you want people to see. LinkedIn Logo: 100 x 60px Logo #2: 50 x 50px Cover: 220 x 646px Pinterest: Logo: 600 x 600px Instagram Logo: 110 x 110px YouTube: Channel Logo - 90 x 90px Channel Art - 2560 x…
  • An Instagram Strategy For Those Who Have Nothing To Share

    Stephanie Frasco
    17 Apr 2014 | 11:52 am
    Pre-launch phase?  No products?  Just not sure what to share?  Don't worry you aren't alone.  It's hard coming up with great content to share, especially if you don't have anything physical to showcase.  Don't fret, there is a solution.  This Instagram strategy is a good one. But before we get into the solution, I think it is important for me to tell you why you want to have an Instagram presence.  Like all social media networks, not every network is going to work for you. But if you have a younger audience, a local business or have something to show that is highly visual and…
  • Conversion Optimization - Part Three: How To Review The Results

    Jason Clegg
    15 Apr 2014 | 4:01 am
    In the previous post in this series, I showed you how to create an A/B split test on your website. Creating and implementing an A/B test is the hard part. The easy part is sitting back and letting the results collect so you have something to analyze and review. In this post, you'll learn a strategy for reviewing your A/B test results in a smart, comprehensive, and objective way. NOTE: This post is part of a complete series on Conversion Optimization. This series is intended for the beginner -- we'll start from ground zero and move our way through all of the aspects of a basic conversion rate…
  • Conversion Optimization - Part Two: How To Create An A/B Split Test

    Jason Clegg
    8 Apr 2014 | 4:11 am
    Once you know what it is you want to improve on your website, it's time to build your test. In this post, I'll walk you through the process for creating a simple A/B split test you can use to isolate elements you want to improve. The simplest way to improve conversion rates is to focus on one item at a time -- tweaking, testing, fixing, and improving each part as you go along. Here's how to get started... NOTE: This post is part of a complete series on Conversion Optimization. This series is intended for the beginner -- we'll start from ground zero and move our way through all of the aspects…
  • 12 Places To Source Shareable Content

    Stephanie Frasco
    7 Apr 2014 | 11:09 am
    One of the most time consuming aspects of Social Media Marketing is finding the right content to send. Or in other words, where to find shareable content.   As you know, your success and ability to get through to your customers, fans and audience relies of the messages you send.  Send the wrong message and you'll reach no one.  That's not what we're after. While it is best to share content that drives your fans and followers back to your own website for lead generation, you also need engaging, fun, informative, and interesting content from other sources for a variety of reasons.  For one…
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    scribewise.com

  • Four Ways Content Marketing is Like Running a Race

    Jessica Lawlor
    18 Apr 2014 | 6:25 am
    I’m in the midst of training for the Broad Street Run, a popular 10 mile race down one of Philadelphia’s most iconic streets. Running serves as an amazing metaphor for much of what we experience in life and just as I’ve discovered inspiration in pounding the pavement, I’ve found that running has many parallels to writing, content creation and marketing. Here are four ways content marketing is like running a race: 1. Planning ahead leads to better results. Heading to the start line at Broad and Olney on race day without planning ahead or properly training would be silly. Similarly,…
  • How to Reach a Million People Through Content Marketing

    Sue Spolan
    17 Apr 2014 | 6:32 am
    Come here. I want to tell you something. Just you. You are the only one reading this. There’s one aspect of relationship marketing that’s often overlooked. When you are creating content, you may end up with an audience of millions but you are speaking to just one person at a time. There are thousands of us looking at a viral article on BuzzFeed or a trending video on YouTube, but we each consume content alone. We are with our smartphones and our laptops, and while we may be surrounded by people, we are in our own little one-on-one world. It’s fine to want to connect with thousands of…
  • New Twitter Tool Can Help Your Brand Own the Moment

    Bryan Evans
    16 Apr 2014 | 12:33 pm
    Every brand has a social media moment. But most marketers are inundated with hundreds of brand moments. That’s why real-time marketing strategies continue to be at the forefront of digital branding. Marketing in the moment fuels high-impact viral campaigns from Ellen DeGeneres' epic Oscars Twitter selfie to Lenovo’s planned viral videos. Now, the crème-de-la-crème of real-marketing channels has launched a new tool to help brands “own the moment.” Twitter’s #OwnTheMomentPlanner begins with a simple question: Which moments will you own? The tool allows you to plan tweets around key…
  • Audience-Focused Content: How Microbreweries Connect With Beer Fans

    Monica Montesa
    15 Apr 2014 | 10:42 am
    A couple of weeks ago, my fiancé and I were on a quest. Our mission? To find the latest Game of Thrones-inspired beer, released by Ommegang Brewery twice a year. And we weren’t only looking for one bottle. We wanted three different bottles that represented each of the three dragons from the show. Two stores, 30 dollars, and forty minutes later, we found success—and it was all worth it.  When it comes to his microbrews, he’s totally devoted, and he’s not the only one; craft beer is booming in a time when the overall beer industry is sinking. For marketers, it’s informative to…
  • Marketing Technology Is Not Enough

    John Miller
    14 Apr 2014 | 4:55 am
    The explosion of marketing technology has created amazing possibilities for all of us. We can reach prospective customers like never before; we’re much closer to fulfilling the promise of the Internet. But there’s a problem with all this tech. As cool as it is, as powerful as it is, we need to remember that people are the creators and people are the consumers. Last week at Philly Tech Week I had the pleasure of being involved in a couple of panel discussions, one on how content drives across technology, and the other on building brand strategy. While in the midst of a lot of…
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    Social Media Explorer

  • Pin to Win

    Maddie Russell
    19 Apr 2014 | 3:00 am
    We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there. There are lots of fantastic platforms which can be perfect for subtle (and free) self-promotion online if you use…
  • Manage Expectations or They’ll Manage You

    Jason Spooner
    18 Apr 2014 | 3:00 am
    What if I randomly handed you $1,000? Pretty sweet huh! What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000? That $1,000 doesn’t feel as sweet anymore. Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand. Feels amazing, right? Witness the power of expectations. In all three scenarios, the end result is the same. You’re  getting handed a grand, just for being you. Yet, the experience of that handout,…
  • Scenes from the On-Demand Generation

    Tracey Parsons
    17 Apr 2014 | 3:00 am
    The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange: Son: “I cannot wait to be home again” Me: “Why? What did you miss more, the winter or your chores?”…
  • Facebook Doesn’t Suck, Your Strategy And Attitude Does

    Jeremy Juhasz
    16 Apr 2014 | 3:00 am
    Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling. We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65…
  • An Apology To Brands On Behalf Of Social Media Experts Everywhere

    Jason Falls
    14 Apr 2014 | 3:00 am
    They don’t all know it yet, but social media experts, promoters, advocates and douchebags everywhere owe brands an apology. Granted, we were well intended when this whole thing started. We thought we were doing you right. In many cases we were. But as time went on and the industry matured, some of us saw the *slight* error of our ways. It seems that brands have been mistaken about how human they can be. They’ve been convinced, by us, that they too can earn a never-ending stream of comments and likes and re-tweets and shares and thumbs up and so on. They too can just sit and write…
 
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    CopyPressed

  • Is Your Content Ready For Summer?

    Melissa Fach
    17 Apr 2014 | 7:30 am
    I wrote about how to plan your summer content last year, and I figured I should bring it up again. It is almost summer and your business should have plans in place right now to be reaching out to your audience about summer time. It is important to keep in mind that during the summer people are very distracted with vacations and family. For most families, there is actually less time to read, research, and focus on obtaining services because they are trying to deal with keeping kids occupied, planning outings, and working. Because of this you have to reach out and grab your audience’s…
  • Why Your “Go-to” Web Marketing Tactics May Let You Down

    Amanda DiSilvestro
    15 Apr 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. Unfortunately, some of the same problems at home can transfer into the workplace—the biggest problem being change. Change is obviously a good thing and a necessary thing, but it certainly has its share of problems. You remember when you used to expect your children to listen to you, then the teenage years hit. You remember when your 8th grade teacher let you turn in your homework one day late, then high school hit.
  • Without These Things I Could Never Write

    Melissa Fach
    9 Apr 2014 | 8:30 am
    If part of your job is to write on a regular basis, there will come a time when you just go blank. Or, you will have so much to do that you just can’t get your brain to write the way you want it to. And, sometimes even coming up with an idea is extremely difficult. There often comes a time when you think that you really have nothing left to write about, but you are paid to write so you have to. <- Don’t let these things make you panic though. Since I have been doing this writing deal for a while, I have dealt with all the issues mentioned above. Over the past couple of years I have…
  • Fresh Pressed: 4/8/2014

    Amanda Dodge
    8 Apr 2014 | 12:00 pm
    Today’s Category: Connections The Rules of Link Building – Whiteboard Friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need […] Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up Over the years Google algorithm has been changing to take into account social factors more than they…
  • Native Advertising has Infiltrated the Comments Section

    Amanda Dodge
    8 Apr 2014 | 9:30 am
    We’ve all but accepted that we’re entering the era of paid reach on Facebook and that our brands need to pay if they want to be seen, but is this a trend that’s spreading across the Internet? In the next few years, will we evolve almost entirely into a pay-to-play model for social, on blogs, and even in comments? Disqus, the comment hosting service, announced the introduction of Sponsored Comments in a blog post yesterday. It has been testing the feature on a handful of websites and is expanding it to new corners of the Internet. Sponsored Comments naturally evolved from Featured…
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    Content Marketing Blog

  • Is Your Golden Content Hidden Like an Easter Egg? See Why Sharing is Key to Your Content Marketing Strategy

    Molly Bruno
    16 Apr 2014 | 3:24 pm
    We often associate Easter with a time of joy. With all of the sunshine, bunnies and chocolate, who doesn’t have a soft spot in their heart for the pastel colors of the season? If you grew up with siblings or peers, Easter can also represent a time of serious competition. A peaceful day can turn quickly into grass stains and panic when hidden Easter eggs are thrown into the mix. As the baby of my family, I was lucky to get a not-so-subtle clue from my parents each year leading me to pinnacle of any Easter egg hunt: the golden egg. When it comes to your content, it’s your job to become the…
  • The Secret to Staying Consistent with Social Media Marketing

    Dechay Watts
    9 Apr 2014 | 5:30 am
    We often see marketers set up a Facebook page, Twitter profile, and LinkedIn account. Then, they read an article about Pinterest and join Google+ on a whim and think their content marketing is taking off with a bang. Instead, all that bangs is their head against their desk as hours of each day are spent trying to create and manage conversations in five different communities. Here's the secret to keep your head on straight. You do not have to be on Facebook. Not every company should be on every social media channel. You do not have to use something just because it exists! Your brand might fall…
  • How an Inbound Marketing Firm Can Help You Build Your Hurricane

    Justin Lambert
    2 Apr 2014 | 5:30 am
    Let's get real for a moment here: Content marketing is hard. I'm not breaking any new ground here, I'm just willing to say what a lot of inbound marketing firm pros out there aren't: Coming up with compelling content that draws people to your brand or your product is tough work, especially if your competition is doing a halfway decent job at it too. God forbid if the content is boring. Then what do you do? And it's getting harder. I don't mean to upset you even more, but I told you, we're getting real here for a minute. If you think coming up with enough high-quality content to gain attention…
  • 4 Things You Want to Hear from Your Inbound Marketing Agency

    Chris Hawkins
    28 Mar 2014 | 1:05 pm
    When a business signs a contract with an inbound marketing agency, they have certain expectations — expectations that both the partner and agency established together on Day 1. Though agencies often wear many hats, the results they deliver should revolve around some core inbound marketing deliverables — deliverables that every client should expect. Behold, the 4 things every client wants to hear from their inbound marketing firm: We Boosted Traffic Every business I talk to has this goal. It’s why content marketing and inbound marketing agencies exist. Who doesn’t want more web…
  • Is it Possible to Create Content that Spans the Globe?

    Dechay Watts
    26 Mar 2014 | 6:41 am
    We help a variety of companies outside of the US with their content marketing strategy and development.  From the UK to India and Saudi Arabia, clients turn to us to create personas, keyword strategy, SEO content, lead nurturing campaigns and more. This week, we’re talking with a company out of Singapore looking for content marketing help.   Our team enjoys working with people all over the world and learning about different cultures, pastimes, business and lives. But, we haven’t positioned ourselves as a global content marketing agency - because we don’t create content outside…
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and…
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Your persona is the role you play in life. It’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Creating buyer personas will help you gain a thorough understanding of your audience’s roles and help you frame your brand engagement strategy. The image below from Altimeter Group shows the steps your customers take during and following their decision-making process, as well…
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    There are many sketchy activities online.  I learned on Saturday that some unscrupulous people created an email address in my name and spammed many folks via email and their website contact forms. Unfortunately, there’s not very much I can do about it. I spent the weekend trying to do damage control and apologizing to the recipients who alerted me to what was happening. I would never advocate buying social media followers. If you received the message below, please don’t click on any of the URLs. And always be vigilant regarding email from people you don’t know —…
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
     Social media is always on. Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Social media timing tools There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn…
 
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    CyberAlert Blog

  • Why Measurement Companies Are Failing to Deliver Their Promises

    William Comcowich
    20 Apr 2014 | 8:20 am
    Several social media measurement companies underwent major mergers and consolidations over the past few years.  Now, a similar upheaval may be reshaping the landscape for integrated media monitoring and measurement services.  The consolidations included: Salesforce’s purchase of Radian 6 Marketwired acquiring Sysomos Attensity’s purchase of Biz 360 Visible Technologies acquiring Cymfony These integrated services offer [...]The post Why Measurement Companies Are Failing to Deliver Their Promises appeared first on CyberAlert Blog.
  • The Modernized Press Release: SEO Tips and Social Media Strategies

    William Comcowich
    19 Apr 2014 | 11:00 am
    Every person in public relations has heard the claims by now: “the press release is dead,” or, “Google killed the press release.” Formats and communication channels may be be changing, but companies will always need a method to disseminate their news. Press releases will be around and effective for a while longer — a lot [...]The post The Modernized Press Release: SEO Tips and Social Media Strategies appeared first on CyberAlert Blog.
  • Brands and Brainworms: How to Create Messages Consumers Remember

    William Comcowich
    19 Apr 2014 | 8:00 am
    While consumers try to shake popular jingles such as “Like a good neighbor, State Farm is there,” out of their heads, brands are doing everything in their power to keep them there. Earworms have long been a powerful marketing tool. At first, brands had to merely hope they’d catch on after producing a tune or [...]The post Brands and Brainworms: How to Create Messages Consumers Remember appeared first on CyberAlert Blog.
  • How Important Are Quotes in Press Releases?

    William Comcowich
    18 Apr 2014 | 11:15 am
    A PR executive asked an important question in a LinkedIn public relations group last week, and it stimulated an interesting discussion. The question was: “How important are quotes in press releases?” Here were some of the best answers (paraphrased) that I think represent how PR professionals should be using quotes:  Quotes are useful to differentiate [...]The post How Important Are Quotes in Press Releases? appeared first on CyberAlert Blog.
  • PR Firms Joining Data Alliance Programs for Comprehensive Customer Data

    William Comcowich
    18 Apr 2014 | 6:00 am
    Advertising holding companies can now offer real-time data streams for agencies to leverage big data across the globe — and PR firms want a piece of the data set. Participating agencies are using so-called big data programs— WPP calls its program the Data Alliance — to identify and target audiences and study consumer buying habits.  [...]The post PR Firms Joining Data Alliance Programs for Comprehensive Customer Data appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Pediatric Dentists: Avoid E-mail Marketing Pitfalls and Grow Your Practice

    info@wpicommunications.com
    17 Apr 2014 | 1:11 am
    E-mail marketing is a powerful tool for pediatric dentists, but know that there can be a downside as well. As a consumer of e-mail, you are probably all too familiar with it, as am I. In a world full of spam, viruses and e-mail overload, it can be difficult for your e-mails to get the attention and ...
  • What Are You Saying in Marketing E-mails?

    info@wpicommunications.com
    16 Apr 2014 | 2:00 am
    Technology makes it relatively easy for accountants to “reach out and touch” their  clients. A staff member doesn’t have to pick up the telephone to call each one individually. Simply arrange an e-mail “blast,” and you can contact every one on your client list with just a couple clicks of the mouse.
  • 5 Tips to Creating Physical Therapy E-Mails Patients Can’t Ignore

    info@wpicommunications.com
    15 Apr 2014 | 2:00 am
    We all get e-mails we ignore. We also get e-mails we click on without even thinking about it. Here are a few tips physical therapists can use to make their e-mails irresistible.
  • Four Key Tips to Building Your Accounting Practice with E-mail Marketing

    info@wpicommunications.com
    10 Apr 2014 | 12:27 am
    If you keep up on trends in marketing, you are probably reading a lot about social engagement on sites like Facebook, Twitter or Google+, as well as mobile advertising, local search initiatives and rich media. In fact, today there’s so much information and so many ways to convey that information that it’s ...
  • Dentists: Build Patient Referrals with Paper Newsletters

    info@wpicommunications.com
    9 Apr 2014 | 12:09 am
    The question of whether to publish a print or e-mail newsletter is one we have discussed in this space before. Both media have their benefits. For dental specialists looking to build patient referrals with a newsletter marketing program, print might be a wise choice. According to a recent study ...
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    Content Science

  • “Content” Belongs in the Garbage

    Jimmy Daly
    8 Apr 2014 | 1:19 pm
    Well, here’s one (two-time Pulitzer Prize-winning) journalist’s take on “content”: Mark Twain did not write “content.” — Gene Weingarten (@geneweingarten) April 7, 2014 Annoyed by young writers who are now defending “content” b/c they are used to it. Pillows have content, folks. And garbage pails. — Gene Weingarten (@geneweingarten) April 7, 2014 “Content” is fungible […] The post “Content” Belongs in the Garbage appeared first on Content Science.
  • How To Write A Great Roundup Post

    Jimmy Daly
    2 Apr 2014 | 8:23 am
    It may sound counterintuitive, but when done correctly, sending readers away from your site is one of the best ways to keep them coming back. That’s the idea behind content curation. Before we dive into the details of roundup posts, let’s define the term curation. As Neicole Crepeau writes on Convince & Convert, curation “is […] The post How To Write A Great Roundup Post appeared first on Content Science.
  • What Rocked the Internet This Week: March 7, 2014

    Jimmy Daly
    7 Mar 2014 | 11:50 am
    Email Marketing’s 10 Most Important Questions, Answered Email reaches three times more people than Twitter and Facebook combined. That’s a lot of people! (3.6 billion or so.) Clearly email marketing deserves your time and attention. And like any aspect of marketing, there can be a learning curve to discover the ins and outs and best […] The post What Rocked the Internet This Week: March 7, 2014 appeared first on Content Science.
  • Controversial Content: Is It Worth It for Your Business?

    Jimmy Daly
    5 Mar 2014 | 1:05 pm
    The story behind Dr. V’s Magical Putter will likely be a topic in journalism schools for years to come. Caleb Hannan, a young reporter for the pop culture and sports website Grantland, pitched his editors on a story about a so-called magic putter. It’s an entertaining story, and absolutely worth a read, but this post […] The post Controversial Content: Is It Worth It for Your Business? appeared first on Content Science.
  • What Rocked the Internet This Week: Feb. 28, 2014

    Jimmy Daly
    28 Feb 2014 | 8:54 am
    The Ultimate Guide to Successful Email Marketing At 10,000+ words, this guide is no joke. We’ve pulled together the steps in this guide based on the highly segmented and targeted email marketing campaigns we’ve seen our customers send at Vero, the campaigns we’ve tested ourselves and market-leading examples we’ve seen out in the wild. When […] The post What Rocked the Internet This Week: Feb. 28, 2014 appeared first on Content Science.
 
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    KnowledgeVision » Blog

  • Social Media Marketing Trends of 2014

    Samantha Kiley
    1 Apr 2014 | 10:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Essential Trends in Social Media Marketing in 2014 learned from that conference.  Among the most popular trends in the upcoming year are visual content, blogging, Google+, and podcasts.  Visual content has grown in popularity with the easy shareability from social sites like Instagram.  This has allowed more users to create visually…
  • Avoid Google Penalties

    Samantha Kiley
    28 Mar 2014 | 7:25 am
    Every year, Google makes changes to its search algorithms that affect search marketing tactics. With Google Panda, Penguin, and other major updates along with the 500-600 minor changes made each year, how can businesses possibly keep track of it all?  It seems almost impossible, but not following Google’s guidelines can bring your business major penalties.  These search engine penalties can be terrible for a company, ruining rankings, website traffic, and search engine optimization.  Neil Patel shares his insights on 6 Ways to Make Sure You Never Get an Algorithm Penalty from Google. …
  • Content Marketing Optimization

    Samantha Kiley
    26 Mar 2014 | 11:39 am
    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on which topics are most wanted by their readers.  They used the data they collected to tailor their content and give their audience what they really wanted.  David Cheng has shared his company’s step by step process that helped find these topics of interest in his article, How You Can Optimize Your Content Marketing in…
  • Improve B2B Reach with Social Media

    Samantha Kiley
    24 Mar 2014 | 1:24 pm
    For B2B marketing, social media is a huge tool to interact on a more personal level with customers. It’s become so common that a study conducted by Content Marketing Institute and MarketingProfs found that social media is currently the top content marketing tool used by B2B marketers. But with so many different social media sites, how can a marketer possibly produce enough content to fill them all? I’d argue that that’s a trick question; it is much more effective to focus energy and resources on a few important social sites instead of trying to reach them all. To do this, B2B marketers…
  • Sell Your Products/Services with Online Presentations

    Samantha Kiley
    21 Mar 2014 | 12:42 pm
    Buyers are very visual creatures who like to experience things first hand.  When making a purchasing decision, buyers want to know for sure that they are making the right decision for themselves or their business.  When selling products or services globally, it can be difficult to provide potential customers with a comprehensive experience of the product or service that you are trying to convince them to buy.  Sure, you can write about all the benefits and superior product specifications, but how can buyers know that it is authentic? One way to help win over buyers in their purchasing…
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    The Digital Leader

  • Toronto Already Won the NBA Trolling Championship

    19 Apr 2014 | 12:46 pm
    mashable.com - The NBA's only Canadian franchise is a little edgier than we thought, eh? Before the Toronto Raptors and Brooklyn Nets squared off in the first game of their opening-round NBA playoffs series on Sa...
  • 5 Can't-Miss Apps: Solar Walk for Android and More

    19 Apr 2014 | 12:11 pm
    mashable.com - Between Google revealing more details about its modular smartphones and all the cool tech coming out of the New York International Auto Show, you may have overlooked some of the best new apps from ...
  • Engineered plates, mugs keep foods, beverages hot

    19 Apr 2014 | 12:01 pm
    ceramics.org - Published on November 26th, 2013 | Edited by: Jim Destefani Cross section through HotSmart plate shows core of microwave susceptor material and joint design. (Credit: J.J. Ramirez/HotSmart USA.) As...
  • Nike Layoffs Add Fuel to Apple iWatch Rumors

    19 Apr 2014 | 11:47 am
    mashable.com - Layoffs at Nike's FuelBand unit took many by surprise when the news broke Friday, a move that has further fueled speculation that Apple may be working with the sports-apparel maker to develop an iW...
  • Jitegemee – using innovation to tackle the urban sanitation challenge | Oxfam GB

    19 Apr 2014 | 11:32 am
    policy-practice.oxfam.org.uk - In the run up to World Water Day, Brian McSorley reports on an innovative approach to sanitation in informal urban environments. The urban sanitation challenge is huge.Worldwide, 2.6 billion people...
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    CoSchedule

  • Should Your Blog Have A Style Guide?

    Julie Neidlinger
    17 Apr 2014 | 7:10 am
    Who needs a style guide? Wikipedia has one. WPMU.org has one. Yahoo has one (used to be freely available online). National Geographic has one. The Economist has one. There are even variants on the AP style guide. Apparently, just about everyone has a style guide. Is that a good enough reason for you to get a style guide on your blog? What Is A Style Guide? A style guide dictates how phraseology, links, punctuation, and layout might look. A style guide is a reference tool. It’s not a huge book of required reading. It is for those moments when you’re writing and you wonder…
  • 5 Big Questions About Your Site That Google Analytics Can Answer

    Garrett Moon
    16 Apr 2014 | 10:22 am
    Google Analytics is a great tool. It’s free, it’s reliable, and it’s filled to the brim with useful information about your website. But how much do you really use it? While nearly all of us have Google Analytics installed on our site, it can be easy to forget that it is there. We rarely log in and look around, and when we do, we don’t always know what it is that we should be looking for. I constantly tell writers that they need to be using data from tools like Google Analytics to validate their work. Is your blog working? Is your blog strategy meeting your goals?
  • 10 Creative Ways To Use Google+ With Your Blog

    Julie Neidlinger
    14 Apr 2014 | 11:53 am
    Why is Google+ important? To understand it a bit better, let’s first talk about Facebook. Facebook is turning into a bit of a downer for business pages. Unless you spend the money to pay for ads or to boost your posts so that fans who have liked your page will see it, you can expect much less interaction. Our own Facebook pages have dipped as far as how often our fans see what we post, no matter how much time and effort we put into them. It’s understandable; Facebook’s revenue is limited to ads on their own network, and you have to pay to play. But Google+? It’s tied…
  • Announcing CoSchedule’s $500K Series A Funding

    Garrett Moon
    10 Apr 2014 | 12:36 pm
    We have some very exciting news to share today at CoSchedule. Just a few short months after our launch, we have completed a Series A round of funding, bringing our total raise to $500K. You can read the official press release here. As many of you know, CoSchedule only launched a few short months ago in September of 2013. Since then, we have grown quickly with nearly 6,000 downloads of our plugin in the WordPress.org gallery and have users in more than 100 countries! It has been an exciting ride so far, and this funding means there is a lot more for all of us to look forward to. We plan…
  • How To Write A Great Blog Using CoSchedule (And Our Best Secrets)

    Julie Neidlinger
    10 Apr 2014 | 11:36 am
    How do you write a great blog? As usual, I’ve learned, it all starts with the audience. Along with writing blog posts for the CoSchedule blog, I am in charge of writing all of the help guides for CoSchedule. I often forget, when users (our audience) ask questions about the CoSchedule app, that they are not as familiar with how to use CoSchedule as I am. The questions that are asked surprise me. “That’s covered in the help section,” I think, and then I remember that while the help guides are a step-by-step process of where to click to make a specific action happen,…
 
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    The Buzz Factoree Blog

  • How to fix your Facebook ‘Reachpocolypse’ problem

    Gail Kent
    19 Apr 2014 | 11:39 am
    Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent or even less. Marketing pro Jay Baer is calling this decline the “Reachpocolypse.” In December 2013 Facebook announced that it was changing the algorithm that determined which items in the News Feed were displayed because “competition for each News Feed story is…
  • How content marketing balances creativity and consistency

    Gail Kent
    12 Mar 2014 | 5:45 pm
    (Last of a three-part series. Part 2: Why consistent marketing trumps creative marketing for business growth.) People like to use the phrase “out-of-the-box” to describe something that is highly creative. I despise it. It’s trite. It makes my eyes roll to the back of my head. Just the use of the phrase negates the intent of the phrase. Let’s get something straight. There is no “box.” Never has been. On the other hand, structure and boundaries are good things. They often make you more creative, and they certainly make you more effective. That’s the case with content/inbound…
  • Why consistent marketing trumps creative marketing for business growth

    Gail Kent
    3 Mar 2014 | 8:32 pm
    Click here to view the embedded video.   (Second of a three-part series on creativity vs. consistency in marketing. Part 1: How creative marketing can kill your business.)   Look up famous quotes about consistency, and it’s enough to make you depressed. Oscar Wilde said, “Consistency is the hallmark of the unimaginative.” “A foolish consistency is the hobgoblin of little minds,” according to Ralph Waldo Emerson. “Consistency is contrary to nature, contrary to life. The only completely consistent people are the dead,” wrote Aldous Huxley. Obviously, none of them ever…
  • How creative marketing can kill your business

    Gail Kent
    22 Feb 2014 | 1:04 pm
    (First of a three-part series on creative marketing) Click here to view the embedded video.Relying on creative marketing too much to grow your business can kill it. There. I said it and I’m not taking it back. I can’t even believe I said it. I consider my own creativity to be one of my strongest skills and personal characteristics. I’ve nurtured my creativity for a lifetime. Spent my career in a creative field. Even got a master’s degree in “creative writing.” So how in God’s green earth could I besmirch the concept of “creative marketing”?  Isn’t that the holy grail of…
  • How not to p**s off your LinkedIn connections while list building

    Gail Kent
    12 Feb 2014 | 6:19 pm
    LinkedIn is a great place to network and form business connections. But used incorrectly for list building, you can quickly become a pariah – and get into hot water with the Federal Trade Commission. Unlike other social media sites, LinkedIn allows you to download your contacts’ email addresses. You may have thought about uploading them into your business CRM software to use for email solicitation. Or maybe you’ve already done it. If so, you are spamming. Spamming is illegal. Unless you have been given permission for someone’s email to be added to your list, you are violating the…
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    Feldman Creative

  • In Loving Memory of a Blog [A Eulogy]

    Barry Feldman
    16 Apr 2014 | 1:30 pm
    Dearly Beloved, We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog. Blog’s life was tragically cut short at a very young age. I’m saddened to say, he never really hit his stride or had the chance to grow up to enjoy what might have been his prime. When Blog was born he was full of hope and vigor. He dreamed of being an educator. He loved having an audience, though our friend Blog had to settle for a very small one. Those of us who knew Blog well, knew he was not a patient man. Though many admired Blog because he was a…
  • A Great Copywriter Has at Least 21 Personalities

    Barry Feldman
    13 Apr 2014 | 7:59 pm
    Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. It happens all the time because, um, because, uh … Oh! I remember now. My name is Barry. I’m a copywriter. This much I know. My name is Barry. I'm a copywriter. I have at least 21 personalities. Here they are.Click To Tweet An article titled, “50…
  • Search Yourself: A Personal Branding Must

    Barry Feldman
    5 Apr 2014 | 11:29 pm
    Personal branding is all the rage. I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn. Next, (with a big assist from my friend Seth Price of Placester) I created an infographic called “The A to Z Guide to Personal Branding.” It quickly became the most popular piece I’ve ever done. 78K views on SlideShare. It’s been republished by HubSpot, MarketingProfs and Steamfeed, to name just a…
  • Social Media Pants (and Other Ways to Network and Make Friends)

    Barry Feldman
    30 Mar 2014 | 12:48 pm
    Social media pants? Yup. I really enjoy attending new media conferences and in an effort to make the most of the opportunity to network at them, I try to dress for the occasion. I’ll show you what I mean by that. View the story “Social Media Pants (and Other Ways to Make Friends at Events)” on Storify
  • Pick the Brains of 5 Top Content Marketers for Brilliant Strategies

    Barry Feldman
    29 Mar 2014 | 10:08 am
    This article by Eric Siu Entrepreneur.com features great insights from marketing leaders including Rand Fishkin of Moz, Neil Patel (he’s kind of a big deal), Heidi Cohen, and Scott Abel. I have to share it with you.   The post originally ran as “The 5 Brilliant Strategies You Can Learn From Top Content Marketers.” Ready to get started with content marketing?  Although the process might sound daunting, there’s really no need to reinvent the wheel.  Instead, take a page out of the playbooks of the following five industry-leading content marketers.  Adding these…
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    Prime Scripting – Copywriting Services with Imagination

  • How not to fail at SEO Copywriting

    Mike Porter
    18 Apr 2014 | 6:32 am
    Being a great copywriter simply isn’t enough. The days of focusing entirely on the message you wish to convey have long departed. Aside from print, virtually all of your marketing text is now available on the web. And your success on the web is dependent on your ability to perform SEO copywriting to an enviable standard. But there is positive news, as you can dramatically transform the standard of your content writing for the web. Succeed at SEO copywriting For those of you that already possess a flair for writing, you hold the greatest potential to succeed. Quite simply, this is because…
  • Brit actors dazzle in Jaguar advert

    Mike Porter
    2 Apr 2014 | 5:58 am
    Three of my favourite British actors have collaborated with Jaguar to create one of the finest TV adverts of the 21st century. Featured in the Jaguar advert are Sir Ben Kingsley, Mark Strong, and Tom Hiddleston – all of whom portray stereotypical British movie villains. The playful tagline at the centre of the spectacle tells us that: ‘It’s good to be bad.’ Jaguar advert embraces tongue-in-cheek From the outset, Sir Ben Kingsley asks us whether we have ‘ever noticed how in Hollywood movies all the villains are played by Brits?’ Mark Strong then suggests that ‘maybe we just sound…
  • When Does Google Perform a PageRank Update?

    Mike Porter
    18 Mar 2014 | 5:04 am
    Sadly, 2013 was a year of frustration for webmasters and SEO consultants. By and large it was a barren year, as everybody had to wait approximately nine months for Google to perform a PageRank update. Initially, the wait began back in February 2013. Matt Cutts, the famous face of the Google Webmasters’ videos from YouTube, said in October that there were no plans for another Google PageRank update before the end of 2013. Thankfully, however, he was wrong. Surprise Update in December 2013 An update eventually occurred on December 6, prompting various webmasters from all over the globe to…
  • Famous Copywriters Series: Tom McElligott

    Mike Porter
    11 Mar 2014 | 5:58 am
    Searching for famous copywriters to act as professional inspiration is infinitely more difficult than if you are an artist, architect, author, lawyer, psychotherapist… OK, you get the gist. The point is that copywriters are relatively unheralded outside of the marketing industry. Even the legendary Tom McElligott yields few search results when you punch his name in on Google. But what you do find is a treasure trove of inspiration for copywriters. Famous Copywriters Existed in the 1980s Before the fictional days of Sterling Copper Draper Price in Mad Men came the real-world success of…
  • Avoiding the Great Backlink Robbery

    Mike Porter
    20 Feb 2014 | 10:18 am
    Recently, I was horrified to discover the extent of profiteering on the part of unscrupulous webmasters attempting to sell backlinks – a practice that is outlawed by Google. These shady operators leverage their overinflated PageRank to prey on inexperienced website owners desperate to boost SEO performance. To surmise, Google and its zoo of algorithms are yet to catch up with these black hat SEO operators. Discovering the Extent of the Problem My discovery emerged when I was working on a new project, during which I unearthed a list of backlinks utterly devoid of value and was emailing an…
 
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    ShareBloc

  • Green to Gold: How Army Commander Chad Pollitt Became a Leading Influencer in Inbound Marketing

    17 Apr 2014 | 7:51 am
    Since starting ShareBloc, Andrew and I have gotten to meet some of the top influencers in sales & marketing. We’ve profiled a few of them before including AJ GhergichDoug Kessler and Justin Gray. This week we did an email Q&A with Digital Relevance’s Chad Pollitt. Here were his responses: Chad, you’re probably the only marketer I know who was an army commander. Talk about transitioning into civilian life. There wasn’t much of a transition because I served in the Army National Guard, which meant I served one weekend a month and two to three weeks in the summer time. I’ve been…
  • Content Shock Therapy: A Completely Biased Diagnosis of LinkedIn’s Publishing Platform

    3 Apr 2014 | 7:47 am
    It’s been a few weeks since LinkedIn first opened their publishing platform to the plebs. The blogging soapbox was previously limited to influencers like Richard Branson but now anyone with a LinkedIn account can now be elevated to the same threshold (or is the reverse true?). I was lukewarm about the release initially and after a few weeks, my views have not changed but have been reinforced. As of the end of last year, over 1.5 million unique publishers already publish on LinkedIn’s platform, reaching 277 million professionals in 147 different industries. If content was already being…
  • Congratulations to the Winners of the Content Marketing Nation Contest

    2 Apr 2014 | 4:54 pm
    The contest is over! Our friends at LeadMD have put together a great blog post on The Content Marketing Nation contest. Here’s a brief excerpt: From March 11 to March 28, almost a thousand of you visited the Content Marketing Nation, casting in total more than 500 votes across 30 great posts. We want to congratulate the top 10 posts of the Content Marketing Nation because we think each post exemplifies why marketing automation is an important part of your sales & marketing toolkit. Here are the top 10 posts from the Content Marketing Nation: Content Marketing Tools: The Ultimate…
  • Wisely Snipes in News Jack City

    27 Mar 2014 | 10:56 am
    We recently posted an article about NewsJacking for your blog. Here’s a brief excerpt:  As Scott expertly lays out in his book and blog post, the key to his definition of a newsjack is speed and judgment. Since journalists are looking for additional content, a timely post can help insert your blog into the news stream. This works for B2C or B2B. For example, 20th Century Fox recently released the final trailer for their upcoming summer tent-pole movie, X-Men: Days of Future Past. Disney retaliated by releasing images of the still-in-production Avengers sequel. Disney’s newsjack…
  • The Secret Behind Secret: How Reddit’s Meme Culture Is Getting Productized

    25 Mar 2014 | 2:05 pm
    In the past few months, anonymous social networks like Whisper, Secret and YikYak have been getting investment dollars and (unwanted?) press. I have to admit, initially, I didn’t get Whisper. Isn’t it just a mobile-first “Confession Bear”? By the time Secret launched, I was not only convinced anonymous and semi-anonymous social networks weren’t going away, they would become a formidable interest-based platform that was missing in our social discourse. How did I know? Because of Reddit and its 731 million unique visitors. Scumbag Steve If you’ve never wandered over to…
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    Big Leap Creative

  • So You Want To Be A “Thought Leader”

    Lisa Gerber
    15 Apr 2014 | 12:42 pm
    The other day, I came across a LinkedIn Profile with “thought leader” in the bio headline. Aspiring to be a thought leader in the industry is admirable. Saying it about yourself might be less impressive. This is how we sell ourselves our now – by being authoritative on a subject matter or perspective related to the industries in which we operate. I found myself  contemplating what it takes to do that when I attended the Masters Tournament practice round at Augusta National last week. It started on Sunday night, the eve of our visit. My father was so excited to finally see…
  • Crisis Communications: My Crush on Under Armour’s Response

    Lisa Gerber
    26 Feb 2014 | 9:25 am
    When a reputation crisis surfaces, all eyes are on the alleged “offending party” to see how they will respond or react. It’s often not the actual event that can be the do or die for the brand, but their response the situation. The U.S. Olympic speedskating team voted to change speedsuits from the special ones made by their sponsor, Under Armour, and I have such a crush on their response to the situation, I might just marry it. Under Armour, if you didn’t know, spent a great deal of time and money developing (with aerospace enterprise Lockheed Martin) a high tech suit…
  • Being Picky On The Epic Journey

    Lisa Gerber
    14 Feb 2014 | 8:00 am
    When I was offered a “dream job” in the mountains a little over 10 years ago, I didn’t think twice about jumping at the opportunity. I was scared to leave my home in Seattle, my friends, my good job, my nice condo. But I had known for awhile I was ready to go back to the hills. They were calling me. One thing I did remark was “Boy, if I thought the dating scene in Seattle was bad, it’s going to be really really lonely in Sandpoint.” Funny thing happens, when you decide you’re going to grow old alone in your cabin in the woods and that sounds just great: A former potato farmer…
  • Making Good Things Happen

    Lisa Gerber
    11 Feb 2014 | 8:00 am
    Looking out for #1 I love the winter Olympics. I’m especially motivated by the cross country racing, having done my first real nordic race last weekend and now I’m hooked. But Julia Mancuso won my heart tonight when she said this after a surprise bronze medal;her fourth Olympic medal, the most an American female skier has ever won. “The first thing that went through my head is, ‘See?! I CAN do it!’ If you really believe, if you really, really believe, and if you’re really, really positive, and if you just put it out there and go for it all the time, then good things will…
  • Crescendo Music: The Melted Cheese On Your Content Strategy

    Lisa Gerber
    5 Feb 2014 | 8:00 am
    I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. Especially puppies. And it is a heartwarming story. But I don’t like it because it felt like Budweiser was trying to melt cheddar cheese on my broccoli to get me to eat it. The sappy love story between a puppy and a horse in a contrived attempt to sell me bad beer made me tear up and…
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    Clear Prose Communications Inc.

  • Get More Done and Feel Better Doing It as a Productivity Ninja

    Jennifer Tribe
    17 Apr 2014 | 4:37 am
    There are a metric ton of productivity systems and philosophies out there. You’ve likely heard of David Allen’s Getting Things Done system or the popular Pomodoro technique. You might even have tried “eating the frog” — which frankly I could never get into based on the name alone. Ew. The trick is to find a […]
  • What a 19th-Century Printer’s Guide Can Teach Us About Content Marketing

    Jennifer Tribe
    15 Apr 2014 | 4:35 am
    I’ll admit, I’m something of a contradiction. I’m always exploring new ideas in marketing and publishing, looking for what’s innovative. I love keeping up with the latest developments in technology and social media. At the same time, I thrill to everything old. I’m a collector (and former dealer) of antique paper and photos of every […]
  • Boost Your Conversion Rates By Keeping Signup Forms Simple (Infographic)

    Jennifer Tribe
    10 Apr 2014 | 4:40 am
    In content marketing, signup forms are a fact of life. A form is usually the gate between your visitors and a piece of valuable content. Your visitor pays you with some information, you unlock the content. Fair trade. Except when it’s not. Just yesterday, while doing some research for a client, I landed on a […]
  • Forget Facebook: Why Savvy B2B Marketers Focus Here Instead

    Jennifer Tribe
    8 Apr 2014 | 4:33 am
    The life of a B2B content marketer is a hectic one. Don’t I know! It goes double if you’re a business owner who also wears the marketing hat. There are strategies to craft and analytics to study. There are blog posts and books to write, infographics to design, videos to shoot. And on top of […]
  • 8 Must-Have Book Ingredients for Serious Self-Published Authors

    Jennifer Tribe
    3 Apr 2014 | 4:34 am
    Self-publishing a book is a top-notch form of content marketing for your business. But how you create your book has a huge impact on your reputation. If you miss an important registration detail or fail to follow an industry norm, your book may not be taken seriously by industry insiders like booksellers and reviewers. A […]
 
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    Kapost Content Marketeer

  • How to Hire a Director of Content Marketing

    Liz O'Neill
    18 Apr 2014 | 7:00 am
    The top new marketing title recruited and hired in 2014 will be “Director of Content.” Or at least that’s what Forbes is betting on. Why? Because companies are investing more budget than ever before in their content marketing efforts. If they want to see any return on investment, those same companies must also hire someone to manage the development and promotion of all of that content. But, aside from writing and editing skills, what specific characteristics should you look for when hiring a director of content marketing? Here are five key qualities that will ensure…
  • 5 Things Every Enterprise Marketer Needs to Know about Content Marketing

    Anne Murphy
    17 Apr 2014 | 9:00 am
    Enterprise marketers won’t be competitive—against rival organizations or against rival job applicants—without a solid understanding of content marketing. These days, many of us are revenue marketers. We’re tied to (and measured on) lead, opportunity, and revenue numbers, just like our sales counterparts. It doesn’t matter how much engagement we drive. If we’re not driving business, we’re failing. But do you really understand how your content supports your business objectives? Or how to incorporate content into your marketing strategy? If not, it’s time…
  • Do You Need Content Marketing Software or Project Management Software?

    Liz O'Neill
    17 Apr 2014 | 7:00 am
    When it comes to planning, producing, and publishing content, seasoned content marketers know that manual systems just don’t cut it. Version control, streamlined approval processes, and up-to-date editorial calendars are essential ingredients of successful content marketing efforts. Leave one out, and you risk dismantling entire campaigns. To succeed, content marketers need software. Many organizations have identified this need. To fill it, they’re often deciding between project management tools and content marketing software. Project management tools—like Basecamp, Trello, and…
  • How to Create a Content Marketing Workflow

    Liz O'Neill
    16 Apr 2014 | 7:00 am
    In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need to create, why we need to create it, and who we’re creating it for. But having a solid content strategy in place isn’t enough. Marketers must develop a workflow that outlines exactly how that well-planned content will be produced and published. When it comes to content marketing workflows, there’s no one-size-fits-all model. Instead, workflows are heavily influenced by your…
  • Content Analytics for the Revenue Marketer

    Jean Spencer
    15 Apr 2014 | 7:00 am
    You may have heard the term “revenue marketer,” but do you really know what it means? The term “revenue marketer” was coined by The Pedowitz Group in 2010 to describe a modern B2B marketer who is held responsible for revenue and the top of the sales funnel. A revenue marketer is different from a brand marketer. While both marketers aim to increase brand sentiment, brand awareness, and the number of customers who purchase a product, only the revenue marketer is accountable for actual growth in sales or revenue of a business. “The role of the new CMO has…
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    My Miss Assist

  • Start Business Blogging Consistently NOW

    Missy
    14 Apr 2014 | 3:00 am
    Many people across the world are each day taking to blogging. Blogging has grown from a part time engagement as a hobby, to a more powerful resource, used by millions across the globe for various reasons. Because of this, there is a lot of competition out there and small business owners need to start business blogging now and do it consistently. Have you ever wondered why your blog is not doing as well as your competitors? Ever wondered why your website traffic does not increase, despite all the SEO and so forth? Well, the answer may be as simple as consistency. There are many reasons and…
  • Do You Struggle With Blog Post Topics?

    Missy
    7 Apr 2014 | 2:20 am
    A small business owner starting a blog today is much easier than it was in the past. Because of the advancement in technology, you don’t have to be computer savvy. You can get everything setup up and ready to go for your first blog post in a few hours. However, one of the struggles I hear from small business owners is trying to come up with blog post topics consistently. To run a successful blog, it is best to have a regular supply of fresh and quality content. Creating your professional looking blog and the right niche is just half of what is needed. To make and keep your blog a success,…
  • Blog Posts and Google’s Hummingbird

    Missy
    31 Mar 2014 | 3:00 am
    Any successful online business today has a blog, a website or a combination of the two. This is due to the fact that blog posts are powerful marketing tools. Because of that, those that write blog content need to know the implications of Google’s Hummingbird. Over time, there has been speculation as to whether or not the era of content marketing is dead because of the way search engines used to crawl on pages. In the past, spiders used to search for keyword(s) on content so as to rank pages. Even though this worked, there was a rise in “junk” content, where individuals used to spam the…
  • Using Blog Post Images – Can You Afford This?

    Missy
    28 Mar 2014 | 12:56 pm
    Courtesy of TaxCredits.net Recently, I wrote about using images in blog posts and have had quite a few conversations with business owners about the topic. Everyone I spoke with does include at least one image per blog post, but there were some questions that came up that I thought should be addressed. As I had explained at the end of my article, “5 Reasons to Include in Blog Posts,”… if you’re not using your own image, you need to get permission from the owner and properly document your source.”  I can not stress how important that is.  I have read several…
  • Why Should You Write Blog Posts?

    Missy
    24 Mar 2014 | 3:45 am
    If you have a small business, it is very important for you to have an online presence. Once you have an online presence (preferably a website), you should start posting blogs and ensure you keep updating the content by posting consistently. Writing quality blog posts and posting them consistently is a very effective content marketing strategy that will help increase the success of your business marketing plan. This strategy will also be priceless to those who view your blog posts. Content marketing for your business will help you build trust with your audience as they will view you as an…
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