Content Marketing

  • Most Topular Stories

  • How To Integrate Periscope Into Your content Marketing Strategy

    Sally Watson
    13 Jul 2015 | 5:07 am
    We all know how important it is to introduce variety into your own content marketing strategy and we already mentioned quite a few kinds of content that you can work with.   The classic list of content elements you can use contains lots of different options which include blog posts, podcasts, white papers, infographics, video clips and many other ideas that make your content calendar grow exponentially.   The content marketing environment is changing rapidly though and two trends are extremely
  • Why You Should Help Your Employees Become Influential

    Find and Convert » Optimize This
    Bernie Borges
    24 Jul 2015 | 10:47 am
    The employees who live and breath your company's brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer. The post Why You Should Help Your Employees Become Influential appeared first on Find and Convert.
  • 3 Ways to Practice Self-Care During Your Workday

    Accelity Marketing
    Beverly Bean
    27 Jul 2015 | 7:43 am
    This post comes from Beverly Bean, an author in our series of guest bloggers. Learn more about her here. From intern to CEO, everyone needs and deserves to take breaks from the hustle and practice some stress relief. This can be especially difficult when emails are overflowing, clients are expecting replies to their questions, and it feels like there’s hardly enough time to even grab lunch. Too often does self-care get put on the back burner.Click To TweetIt can be done so easily, and it’s really not our faults at all. We’re trying to put others before ourselves to make sure the best…
  • Best Practices for Crafting Internal Brand Training Videos

    Visually Blog
    Nate Birt
    8 Jul 2015 | 6:00 am
    Your creative team spends a lot of energy investing in content for the audience you serve. When was the last time you turned the tables and created collateral for internal purposes only? Among the types of content you could produce for internal use, video should be at the top of your list. This blog has previously covered the opportunities of B2B video and the keys to winning video micro-content. The fact is, video consumption is widespread; video content is extremely engaging; and video can be crafted for any span of time to appeal to just about any audience. Additionally, we live in an era…
  • How to Use Visual Maps for a Balanced Content Marketing Strategy

    Content Marketing Institute
    Mark Walker
    26 Jul 2015 | 3:00 am
    Many people prefer to read visually. Yet when it comes to how we display information in our companies, we tend to be stuck on text and spreadsheets. Most strategy documents end up being created in long-form text – paragraph after paragraph explaining how we’re going to rock a particular initiative such as a content marketing program. If we’re lucky, there might be some graphs and bullet points to break up the reading experience. Why do we do this to ourselves? Surely it would be easier to have quick visual reference guides to help us see gaps in our plans or particularly over-resourced…
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    Content Marketing Institute

  • 4 Ways to Get Over the Barriers to Reach Tough Prospects

    Carl Friesen
    28 Jul 2015 | 2:00 am
    Reaching top-level prospects can be an exercise in frustration. The barriers to delivering your message (voice mail, spam filters, administrative staff, etc.) are great. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers? You could carefully post content onto your company’s website in the hopes that it will claw its way to the top of search-engine results. Or, you could give your content a boost by getting it published in media already read and trusted by those high-level prospects. Being published by third-party media has two huge…
  • 4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

    Neil Patel
    27 Jul 2015 | 3:00 am
    Some businesses are just flat-out good when it comes to content marketing. These are the businesses that basically define what content marketing is, how it looks, and how people respond. What makes these businesses so awesome? We need to make sure that we acknowledge a few simple things. Many of the companies that do awesome things with their content marketing also have other things going for them, such as: A trending product or huge consumer interest A cool niche Well-known brand evangelists Experienced thought leaders Professional content marketing leaders A lot of money You may be in a…
  • How to Use Visual Maps for a Balanced Content Marketing Strategy

    Mark Walker
    26 Jul 2015 | 3:00 am
    Many people prefer to read visually. Yet when it comes to how we display information in our companies, we tend to be stuck on text and spreadsheets. Most strategy documents end up being created in long-form text – paragraph after paragraph explaining how we’re going to rock a particular initiative such as a content marketing program. If we’re lucky, there might be some graphs and bullet points to break up the reading experience. Why do we do this to ourselves? Surely it would be easier to have quick visual reference guides to help us see gaps in our plans or particularly over-resourced…
  • This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

    Joe Pulizzi
    25 Jul 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss the massive growth of how-to videos on YouTube and what marketers need to do to differentiate their video content. Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. Finally, we take a closer look at the savvy spending habits of the top 200 U.S. advertisers. Content marketing spending is…
  • What Skills Are Necessary to Be a Great Content Marketer?

    Ann Gynn
    24 Jul 2015 | 2:00 am
    Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends – North America That’s three times more than those who cited it as a challenge in 2014. Not only are talented content marketing professionals hard to find, but it can be tough to know what to look for when hiring someone. The skill set can be diverse and often is not defined sufficiently by a particular organization or content marketing team, making a successful search more difficult. What skills should…
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    Online Marketing Blog - TopRank®

  • Why Content Marketing is Imperative for the Future of Public Relations

    Lee Odden
    27 Jul 2015 | 4:40 am
    Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations. However, PR pros that don’t accelerate their ability to develop content strategy, development and measurement quickly and effectively are being left behind as the future of digital PR evolves. This is a topic I’ve advocated for the past 3 years, starting out as a warning and now a reality. Major changes in the digital marketing and PR world have revealed how social technologies, devices and…
  • Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer

    Ashley Zeckman
    27 Jul 2015 | 3:30 am
    It can be so easy to find yourself drooling over the prospect bringing in new customers. Unfortunately, this can mean that current and previous customers are overlooked. Current customers are a goldmine of information that can be used to draw in new customers. In 2013, Nielson found that 68% of people trust online opinions from other consumers. Did you notice that the study didn’t say that consumers trust “marketers”, instead it mentioned “other consumers”. We often talk about executing all digital marketing tactics with customers in mind. Sometimes we fall into the trap of…
  • Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited

    Ben Brausen
    24 Jul 2015 | 2:45 am
    How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group STUDY: Brands on Facebook Post More to Combat Declining Reach – Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull…
  • 4 Tips for Building the Perfect Content Marketing Sundae

    Ashley Zeckman
    23 Jul 2015 | 3:30 am
    There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of toppings. You have to be careful not to overdo it with a blast of different flavors which can cause the sundae to become muddled and headed for the trash can. Content marketing programs often start strong with a great base, but the desire to create a quantity of content instead of focusing on the quality of ingredients can cause it to fall short. In 2011, Gartner predicted that by 2020, 85% of of customers will manage their…
  • 4 Creative Email Marketing Campaigns That Inspire Action

    Ashley Zeckman
    22 Jul 2015 | 3:30 am
    Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase. According to a study from MarketingSherpa, 7 in 10 people have made purchases influenced by email marketing. Interestingly, that study also found that the vast majority that do purchase, are not just making purchases online. While it’s true that some businesses do not fit under the…
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  • The ‘Horror’ of Making a Living from Selling eBooks

    27 Jul 2015 | 1:00 pm
    Look out, Stephen King. A new generation of Horror authors are using the power of self-publishing to climb the ranks, get new fans, and push the envelope in the genre. J. Thorn is an up-and-coming Horror author who knows how to write great books … and build an audience and income stream with them. In this episode of Authorpreneur, host Jim Kukral and J. Thorn discuss: How J. Thorn went from selling two books a day to 200 books a day How to build a powerful fan-base and turn them into readers through creative content marketing The biggest mistakes J. Thorn made when writing and launching…
  • An Entrepreneur’s Guide to Investing in Yourself

    27 Jul 2015 | 12:00 pm
    Today’s guest on Hack the Entrepreneur is a marketing expert, consultant, author, and blogger for Fast Company magazine and a regular contributor to The Globe and Mail’s Report on Business section. He is the author of Evergreen, which was an instant number one bestseller in the sales and marketing section of Amazon. Evergreen describes how companies can become so obsessed with finding new customers that they lose valuable customers along the way. Evergreen is a guide to customer retention, experience, and strategy … and today’s guest shows us how to cultivate enduring…
  • 8 Signs of Weak Writing that Turn Off Readers

    27 Jul 2015 | 11:00 am
    What makes writing “weak,” and are you able to identify the specific aspects of your writing that are weak? Writers can be hard on themselves. They may think everything they write is lousy. But “lousy” is a vague word — and that general self-judgment doesn’t help you move beyond “lousy” writing. Check out these eight specific signs of weak writing and how to strengthen each one. In this 23-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: The true danger of weak writing (and why strong writing creates a completely different experience for a reader) How to…
  • 6 Storytelling Lessons from a Famous Urban Legend

    27 Jul 2015 | 10:00 am
    “Don’t panic, but one of your kidneys has been harvested.” That’s the punch line for one of the most successful urban legends of the last 15 years. What makes it so successful? It’s hypnotic: understandable, memorable, and effective in changing thought and behavior. How do you create stories that are like that? Just follow these six principles. In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover: How to think staggeringly simple How to attract attention How to help people understand and remember How to help people believe How to tell stories…
  • Don’t Panic, But This Article Was Written by an Algorithm

    Demian Farnworth
    27 Jul 2015 | 6:00 am
    I don’t care how many times you read this opening paragraph. Study it word for word. Examine it frontwards and backwards. You won’t be able to conclusively tell whether it was written by a human or machine. Don’t believe me? Read this sports story, and tell me if it was written by a human or machine: Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field. Human or machine? Here’s the answer: It was written by a machine. (I wrote the opening paragraph.) See, when it…
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Client Testimonials: Readers Know When They’re Phony

    Patsi Krakoff
    16 Jul 2015 | 4:24 am
    There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services.  But if you don’t have a lot of clients, or you’re starting a new business or product, how do you get quality client testimonials? I get asked about this by some of my consulting clients. Nothing can backfire and destroy trust and credibility more quickly than phony testimonials. I was working with a client who – now that he owned his own business – didn’t feel comfortable using testimonials he had acquired when he was part of a team effort,…
  • How to Make Social Proof Work for You

    Patsi Krakoff
    8 Jul 2015 | 4:53 am
    When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. In my previous post, Social Proof: Why It’s So Important, I reported on research that showed travel destinations with…
  • Social Proof: Why It’s So Important

    Patsi Krakoff
    26 Jun 2015 | 5:04 am
    Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Do you remember the landmark book Influence, by Robert Cialdini?  He wrote about six weapons of influence, and it turns out, social proof is one of the most…
  • 4 Ideas to Generate Blog Topics

    Patsi Krakoff
    16 Jun 2015 | 4:42 am
    How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. If…
  • Write with this Easy Expert Ebook Outline

    Patsi Krakoff
    4 Jun 2015 | 4:19 am
    Are you an expert? Then you need to write and publish an expert ebook.  Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. An expert ebook is a longer version of…
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    Influential Marketing

  • The 5 Worst Habits Of Selfish Brands

    16 Jul 2015 | 11:43 am
    Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term revenue instead of long term value. They look at customers are only a necessity on their way to making a profit. And they make the world a worse place. The good news is consumers have more ways than ever to filter these brands out and expose their selfishness as a warning to…
  • How Amazon Might Accidentally Kill Creativity

    23 Jun 2015 | 1:51 pm
    I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t do is read most of them cover to cover. Yet some of the most lasting ideas that I get from books come from reading them in bursts. I consume books and ideas the same way travelers consume frequent flier miles – as momentary rewards to be redeemed at a later date. Books can share powerful ideas that…
  • How Reverse Retail Is Changing The Way We Buy

    16 Jun 2015 | 5:44 am
    About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer like Amazon) and completing their purpose. Was showrooming going to destroy the retail business? This was one of the main questions speakers tackled at the National Retail Federation’s annual Expo event early that year. And the research didn’t…
  • A Short And Hopeful History Of Social Media

    9 Jun 2015 | 1:23 am
    Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it as a place for venting. Flight delays, rude waiters, critiquing the latest episode of our favorite TV show were all common topics. No one really cared, but that was ok because hardly anyone was really paying attention anyway. After all, the point of venting is usually inherently selfish to make…
  • 5 Lessons From Shockingly Honest Marketing Campaigns

    28 Apr 2015 | 7:43 am
    Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even heard his name. Yet he was responsible for one of the boldest and most enduring marketing campaigns and business strategies of the 21st Century. In a world where brands seem to change marketing taglines and missions every 24 months, Townsend was a trailblazer. In 1970, well before…
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    David Meerman Scott - Web Ink Now

  • Boston Olympic Bid Squashed by Social Media

    David Meerman Scott
    27 Jul 2015 | 4:12 pm
    Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns. The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.
  • Advertising Agencies Just Want to Make Ads

    David Meerman Scott
    22 Jul 2015 | 8:52 am
    Yesterday morning as I normally do, I checked my Twitter feed first thing while enjoying a cup of black coffee. I noticed the following tweet from @petermccormack: @dmscott would love your thoughts on my article about the failings of online advertising. Peter included a link to the article. Peter was advertising his product - a report called Online advertising does not work using traditional online advertising techniques! I gotta dig deeper on this one! So I grabbed a second cup of coffee.
  • The Sharing More Than Selling Rule

    David Meerman Scott
    14 Jul 2015 | 11:27 am
    Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on. When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.
  • The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe

    David Meerman Scott
    6 Jul 2015 | 8:45 am
    When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue. This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - the “core four” surviving members of legendary rock band the Grateful Dead played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship, and love.
  • Make it Free: Fifty Years of Content Marketing Grateful Dead Style

    David Meerman Scott
    2 Jul 2015 | 12:19 pm
    The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
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    Conversation Agent - Valeria Maltoni

  • How a Culture of High Performance, Radical Honesty, and the Motto ‘we’re not family’ Drives MarTech Choices

    Valeria Maltoni
    27 Jul 2015 | 10:25 am
    At the end of his talk where he explains how Netflix brought programmatic advertising in house, ad technology director Tony Ralph said it's not for everyone: What has helped Netflix is having a nimble approach, having the juxtaposition of the ego and say 'I can do this' and move forward, but also have the lack of ego and say 'you know what, we were charging this way, and it is wrong and now we have to pull back.' ... the balance of confidence but also the ability to admit when you are wrong. During the talk, Ralph outlines the main ideas behind the company's philosophy of buy and build and…
  • Plato's Four Big Ideas for a More Fulfilled Life

    Valeria Maltoni
    26 Jul 2015 | 2:36 pm
    The School Life, an organization whose mission is helping people develop emotional intelligence through culture, uses short videos to make timeless concepts by great minds more accessible, and entice people to learn further. Plato's four big ideas for making life more fulfilling reviewed in the short video below are: 1. Think more We rarely give ourselves time to think carefully and logically about our lives and how to live them; sometimes we just go along with what the Greeks call doxa, or popular opinions. In the 36 books he wrote, Plato found common sense to be riddled with errors,…
  • Kickstarter Yancey Strickler Talks About Where Culture is Moving

    Valeria Maltoni
    24 Jul 2015 | 7:54 am
    In this video interview recorded at Launch, Kickstarter CEO Yancey Strickler says that the success of their platform is based on people appreciating how a person, not a corporation or a VC-backed entity, is working to make something. There is a real appreciation for the spirit of wanting to make something. The platform tries to stand for, “empowering independent creators make things on their own... that they want to see exist and get hand in hand with their audience,” says Strickler: “This is a lot of where culture is moving. If we think about the large scale of culture and the way it…
  • Leading by Choice

    Valeria Maltoni
    23 Jul 2015 | 5:29 pm
    “We are superior planners and inferior doers,” says Marshall Goldsmith in his new book Triggers. In other words, there is a gap between how we think about ourselves, what we think we will do, and what we actually end up doing. This is preventing us from becoming the person we want to be, and affecting our ability to do better. In the spring I was working on developing a one-day in person experience -- an interactive form of conversation among peers as a way to think together, learn, elaborate, and instigate better work -- for a group of technology executives who were interested in…
  • How to Identify the Best Opportunities to Make an Impact

    Valeria Maltoni
    22 Jul 2015 | 11:36 am
    If we asked ourselves -- are we making a difference? Would we be satisfied with our answer or would we find it satisficing? Most of us want to have an impact in this sense (as opposed to collision.) We want to make a contribution with our work, and we want our lives to matter. How do we go about identifying the best opportunities to do that? Whether we are getting started on our careers, want to change the world, are wrestling with the question of what our legacy will be, or anywhere in between, our degree of impact depends on our ability to discover, assess or evaluate, and take effective…
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    Marketing Darwinism

  • Interview with Gregg Thaler from RingLead

    Paul Dunay
    22 Jul 2015 | 11:18 am
    Here is a recent interview with my new friend, Gregg Thaler, is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? GT:     Well, if I said every time, that would be a bit of hyperbole, but only a bit. Typically what I find with lists – especially trade show lists – is that they are the Typhoid Mary of duplicate creation in your database. Very often if you think about trade shows, who attends your booth? Many times it’s your…
  • How to Market and Sell to the Modern Buyer

    Paul Dunay
    17 Jul 2015 | 11:07 am
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong (ambarmstrong) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@sorianojeff) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@rosin_rachel) Marketing Programs Manager at Act-On Software. We discussed the changes marketing departments need to make or address in order to keep up with today’s…
  • 4 Stages of a Thought Leadership Maturity Model

    Paul Dunay
    1 Jul 2015 | 11:20 am
    Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more…
  • Interview with Dave Chaffey of Smart Insights

    Paul Dunay
    17 Jun 2015 | 11:23 am
    This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? I think…
  • Integrating Listening Into Your Platform for ROI

    Paul Dunay
    10 Jun 2015 | 11:00 am
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@brianmelinat) Director of Marketing Analytics within Dell, Kristine Vick (@kristinevick) Principal in the Digital and Content team at SAS, and Ben Lapidus (@benlapidus) Senior Sales Engineer at Synthesio. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • 10 Tips for a Successful Post-Mortem

    Kyle Eliason
    16 Jul 2015 | 9:23 am
    I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually at the end of the project) to identify and analyze elements of a project that were successful or unsuccessful. It answers the question, “How’d we do?” Many people find the name “post-mortem” too macabre. They’d rather call it a…
  • How Conflict Is Key To Creating Great User Experiences

    Misty Weaver
    2 Jul 2015 | 1:15 pm
    Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So we huddle together for warmth at meetups and look for brilliant ways to help clients solve the business challenges that undermine their content programs. Although Steve loves Zombie metaphors he says we’re not facing an…
  • To my team, at 20

    Ian Lurie
    29 Jun 2015 | 4:22 pm
    This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out our paperwork, he asked “What do you do?” I said “Information design.” He raised an eyebrow and asked “aruh?” I explained “We build websites, help clients generate PDFs, and we write great copy for them.” He said “uhhh…”…
  • Three Months at Portent: My Life as an Intern

    Portent Staff
    26 Jun 2015 | 12:25 pm
    My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of my ability, I have collected everything that I have learned and found most helpful regarding social media. First and foremost, Facebook Business Manager became a really good friend of mine these past three months. I learned more about Facebook after coming to Portent than I ever knew before. The…
  • Why not?

    Ian Lurie
    18 Jun 2015 | 2:09 pm
    TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team is risk-averse, you probably won’t make any progress. As Internet marketers, we’re usually called upon to be the risk takers. We charge in with all sorts of ideas for change. We assume everyone will fall all over themselves to implement those ideas. But…
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    Brian Solis

  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
  • Creating Truly Personal Omni-Channel Customer Experiences

    Brian Solis
    21 Jul 2015 | 5:40 am
    During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, mobile, social, email,…
  • The New Marketing Contract and Why Context is the Future of Marketing

    Brian Solis
    16 Jul 2015 | 5:13 am
    We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more connected than ever before and they’re always on. The number of touchpoints between businesses and customers has exploded. Technology is everywhere and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. Everything is changing. Indeed, today’s consumers are more empowered than any other generation to engage with brands on their own terms. They have…
  • Today’s Digital Video Revolution & The Future of Brands

    Guest Author
    13 Jul 2015 | 5:37 am
    Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of livestreaming? But… who cares? These ongoing debates remind me of the Vine vs Instagram video…
  • The Moment of Truth: Connected Customers and How to Re-Imagine Customer Experiences

    Brian Solis
    9 Jul 2015 | 5:29 am
    And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving forward. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose! Every moment-of-truth counts when it comes to customer loyalty. For some, this paradigm shift will be easy. For many, you will have to re-think your business model.
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    The Toad Stool by Alan Wolk

  • Book Excerpt In The Guardian Today

    20 Jul 2015 | 11:41 am
    There's an excerpt of one of the chapters from Over The Top running in today's Guardian. It's about the shifting value of ownership and how streaming services like Netflix and Spotify may be making owning media irrelevant.I'll give you a tease of the first two chapters and then you can give The Guardian the clicks to read the rest.One of the most significant changes happening today, something that affects every industry, not just television, is the shifting value of ownership. The idea of ownership is based on the concept of scarcity: if a certain good or service is scarce, it’s of value to…
  • USA Hacks Into Netflix's Formula With Mr. Robot

    16 Jul 2015 | 9:46 am
    Originally published at TV[R]EV on June 30, 2015A clandestine group of hackers takes on an evil corporation, breaking into emails and rooting through their files. That’s not the latest headline getting buzz on Twitter, but rather the plot of Mr. Robot, a new sci-fi series that just launched on USA Network. What’s newsworthy though is not so much the big-budget, multi-touch campaign the network used to launch they new series—but rather where they chose to launch the series and the audience they chose to target.There were seven main beats to the interactive campaign, each one building on…
  • Live on NPR's Morning Edition

    25 Jun 2015 | 5:59 pm
    I am on NPR's Morning Edition show this morning with Ned Ulaby, talking about YouTube, Vessel and Facebook video.You can read the article at NPR.comor listen to the segment here:
  • Time Is Running Out For The 30-second TV Commercial

    25 Jun 2015 | 5:50 pm
    Time will soon be called on the traditional 30-second television spot. Photograph: Charlie Riedel/APAlan WolkMonday 22 June 2015 02.32 EDTLast modified on Monday 22 June 2015 02.36 EDTShare on FacebookShare on TwitterShare via EmailShare on LinkedInShare on Google+Shares208Comments27Originally published at The Guardian on June 22, 2015The 30-second television commercial, once a cultural touchpoint, has lost its relevance in today’s world. It’s doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.TV…
  • AdBlocker Blockers: Treating The Symptoms, Not The Cause

    25 Jun 2015 | 5:45 pm
    Originally published at TV[R]EV on July 22. 2015A hot topic this past week has been the growth of new ad blocker blockers (that’s not a typo—we’re talking about software that blocks ad blockers and stops them from working.) Given the impact of ad blocking software, it’s sure to be a hot topic along the beaches of Cannes this week, particularly among ad tech types.Ad blockers are big news because the number of people using them is both huge and rapidly growing. As with most things tech-related, there are conflicting stats, but a recent study by Reuters showed that 40% of UK…
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    Servant of Chaos

  • Your Input Requested: IoT Design Manifesto

    Gavin Heaton
    27 Jul 2015 | 6:26 am
    You know that an industry is starting to get serious about business standards and models when it starts to corral people. And the Internet of Things (IoT) industry is no different. When Elizabeth Eisenstein investigated the invention of the printing press, she identified five impacts of new media: Experts coming under pressure from new voices who are early adopters of new technology New organisations emerging to deal with the social, cultural and political changes There is a struggle to revise the social and legal norms — especially in relation to intellectual property — and the concepts…
  • Surprising differences between B2B and B2C marketing

    Gavin Heaton
    24 Jul 2015 | 7:44 am
    The Econsultancy and Adobe report on  “B2B Digital Trends 2015” is based on a survey of more than 800 global B2B digital marketing professionals. Seeking to understand the key priorities, trends and challenges for B2B digital marketing, it contrasts the B2C focus to reveal  similar priorities – but with a couple of key differences. First up, the “no surprises”: B2B marketers focusing on content marketing and customer experience B2C marketers are excited by mobile (at 16% they’re way ahead of their B2C counterparts at 7%) Personalisation and big data battling it out for 3rd spot.
  • Fulfilling the Promise of Digital Marketing

    Gavin Heaton
    20 Jul 2015 | 5:17 pm
    From my first line of HTML I fell in love. Like almost everybody, I started with two simple words loaded into a browser. “hello world”. And with that I was hooked. I could sense, right here beneath my fingertips, that the world was shifting. And again, years later, working with “Koz Community” at IBM – a system that was way ahead of its time – I could tell that those amorphous “audiences” out there were coming together. Connecting with each other and with me. Us. There was a fusing around passions and interests that was closer to performance art than marketing. Social media…
  • Five Lessons from a Year of Disruption

    Gavin Heaton
    19 Jul 2015 | 5:50 pm
    When you are head down working on projects, developing new business and just keeping it all together, it’s easy to miss business milestones – like your first year in business. The initial idea for Disruptor’s Handbook came from a lunchtime meeting with my former colleagues at PwC. We were talking about the concept of “disruption” and how it could be managed. Used for innovation. Simon Gibbard suggested that we write a handbook – a disruptor’s handbook. Tim Lovitt and I had topic ideas and thought we could pull together a blog. Or an ebook. Or something. Of course, it never…
  • “Receiving the knowledge” and other youthful fancies

    Gavin Heaton
    14 Jul 2015 | 12:29 am
    I recently met with an old colleague to catch up after many years apart. While we settled very quickly into an easy conversation – almost like the time had never passed – it also gave me cause to reflect. It made me think about my business behaviour and some of the decisions I made on the way to achieving various things. It made me think about my own expectations and approaches – the things I wanted and how I thought my future might play out. For example, I thought that at some point that I would: “Receive the knowledge” – that sense of understanding of how the world works and why…
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    Web Strategy by Jeremiah

  • Large Companies Ramp Up Adoption in the Collaborative Economy

    20 Jul 2015 | 10:18 pm
    The Collaborative Economy market is growing at an accelerated rate. Not only is adoption increasing by individuals at a rapid pace, but the VCs have invested a massive $16 Billion to pad the war chests of these disruptive P2P commerce startups. Corporations aren’t standing on the sidelines waiting to be disrupted, the progressive companies are leading the charge by deploying these same strategies and technologies. The following three slides show market growth, adoption by brands, and indicate how companies are deploying, you can view all the data in a Google Sheet, live on the web and…
  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
  • The Collaborative Sharing Economy has Created 17 Billion-Dollar Companies (and 10 unicorns)

    4 Jun 2015 | 10:53 pm
    I partnered with VentureBeat’s market intelligence arm (VB Profiles) to further develop data on the funding, valuation, and employment impacts to the growing Collaborative Economy, this post originally was posted on VentureBeat’s website written by John Koetsier of VB Insight, I’ve republished their content, to share the key findings and you can find a summary of the research here. Sharing is big business. Big big business. There are now 17 billion-dollar companies with 60,000 employees and $15 billion in funding in the sharing or collaborative economy, according to Jeremiah…
  • Can Tech Startups Appease Wall Street While Achieving Their Social Mission?

    15 May 2015 | 5:05 am
    Etsy, at least, may have figured it out. (This post originally appeared on Fast Company) Over the last decade, there’s been an outpouring of concern about how Facebook, Google, and other Internet companies treat their user data. This concern continues as the next generation of startups, like Uber, Lyft, Homejoy, and Postmates, are being taken to court by people like worker rights lawyer Liss-Riordan, who formerly filed class-action lawsuits on behalf of truck drivers, waiters, delivery men, cable installers, and call center workers. Industry leaders have written about how these…
  • How the Collaborative Economy is impacting the Energy Sector

    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
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    Drew's Marketing Minute

  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so much confusion and missteps. you’ll appreciate the examples of both what works and what happens when things go really wrong. No matter what size is your business, you’ll be able to implement the ideas on the book as it explores strategies, techniques, and approaches of…
  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
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    Seth Godin's Blog on marketing, tribes and respect

  • Thoughts for the consigliere

    Seth Godin
    27 Jul 2015 | 2:27 am
    The marketer, the sales rep, the CFO. These are the indispensable levers that help creative work get to the world. When you're part of a project but not the driving creative force, when you work to lever the work of a team of mad scientists and brilliant designers, consider a blend of three roles: Generous skeptic: When the new idea is on the table, when things are being discussed, hashed out and workshopped, are you able to ask the useful and difficult questions? Someone needs to be the trusted critic, asking not with fear, but with confidence. Your question is useful when it exposes…
  • "Can we talk about this?"

    Seth Godin
    26 Jul 2015 | 2:37 am
    That simple question is the litmus test for a productive relationship. If one professional says it to another, the answer is an emotion-free, "sure." There's no baggage. Talking is the point. Talking is what we do. We communicate to solve problems. On the other hand, if the question brings with it fear and agitation and, "uh oh, what's wrong," you can bet that important stuff goes undiscussed all the time. [PS altMBA2 applications are due by tomorrow.]        
  • In search of your calling

    Seth Godin
    25 Jul 2015 | 2:55 am
    I don't think we have a calling. I do think it's possible to have a caring. A calling implies that there's just one thing for you, just one thing you're supposed to do.  What we most need in our lives, though, is something worth doing, worth it because we care. There are plenty of forces pushing us to not care. Bosses, systems, bureaucracies and the fear of mattering. None of them are worth sacrificing something as important as caring.        
  • Opposition

    Seth Godin
    24 Jul 2015 | 2:37 am
    The opposite of creativity is fear. And fear's enemy is creativity. The opposite of yes is maybe. Because maybe is non-definitive, and both yes and no give us closure and the chance to move ahead. Perfect is the enemy of good. Us is not the enemy of them. Us is the opposite of alone. They can become us as soon as we permit it. Everything is the opposite of okay. Everything can never be okay. Except when we permit it. The right is not the opposite of the left. Each side has the chance to go up, which is precisely the opposite of down. Dreams are not the opposite of reality. Dreams inform…
  • You have no credibility (yet)

    Seth Godin
    23 Jul 2015 | 2:32 am
    You believe you have a great idea, a hit record, a press release worth running, a company worth funding. You know that the customer should use your limited-offer discount code, that the sponsor should run an ad, that the admissions office should let you in. You know that the fast-growing company should hire you, and you're ready to throw your (excellent) resume over the transom. This is insufficient. Your belief, even your proof, is insufficient for you to get the attention, the trust and the action you seek. When everyone has access, no one does. The people you most want to reach are likely…
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    Greg Verdino's Marketing Blog

  • The Great Content Caper

    Ian Patterson
    9 Jul 2015 | 5:58 am
    Where does the time go? It’s been a full two months since we last checked in with Ian Patterson, wrapping up the fourth day in his Five Days Delivering Digital Transformation series of guest posts. Since then, Ian has taken on a swanky new client-side job in Liverpool and I’ve launched a new consultancy focused on content marketing — the latter of which makes Ian’s fifth and final post all the more fitting, as he shares his views on the role content plays in moving companies into the future. So let’s join Ian as he shows up for Day 5.     DAY 5 In…
  • Introducing the New VERDINO & CO | A Content Consultancy

    28 May 2015 | 5:27 am
    For those of you who have been following along, you probably already know that Amanda and I recently joined forces to launch a new content strategy firm, VERDINO & CO. If you haven’t checked out our new site to see what we’re up to, there’s never been a better time than right now. Why? Because today we also opened our blog for business. I’ll still be blogging here, but if you’re interested in content marketing in particular, you might want to follow our company blog and — better yet — subscribe to the companion email newsletter, The Ampersand. In…
  • Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

    Ian Patterson
    11 May 2015 | 10:13 am
    Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you. So let’s join him as he shows up for work on Day 4.     DAY 4 I’m using the fourth post in this series to talk about that one stage in every business cycle. The time when we stop and look at each other asking, “What’s the strategy?” or “Maybe we…
  • Technology Decisions: Should Leaders Hold On or Let Go?

    Ian Patterson
    30 Apr 2015 | 7:13 am
    If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough. Let’s join Ian’s work in progress as he dives into Day 3.     Day…
  • 50 Questions to Spark Strategic Innovation

    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
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    Find and Convert » Optimize This

  • Why You Should Help Your Employees Become Influential

    Bernie Borges
    24 Jul 2015 | 10:47 am
    The employees who live and breath your company's brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer. The post Why You Should Help Your Employees Become Influential appeared first on Find and Convert.
  • How to Attract Millennials With Your B2B Marketing

    Meaghan Alvarado
    9 Jul 2015 | 6:32 am
    As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher. The post How to Attract Millennials With Your B2B Marketing appeared first on Find and Convert.
  • Shaking Up Your Business through Social Media

    Bernie Borges
    14 Jun 2015 | 6:17 pm
    I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post. The post Shaking Up Your Business through Social Media appeared first on Find and Convert.
  • Why Your Keywords Are Cannibalizing Your Content Strategy

    Stacy Jackson
    1 Jun 2015 | 1:30 am
    People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […] The post Why Your Keywords Are Cannibalizing Your Content Strategy appeared first on Find and Convert.
  • 2 Ways to Measure Social Media Results in B2B

    Bernie Borges
    13 May 2015 | 6:11 pm
    There are two "buckets" of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success. The post 2 Ways to Measure Social Media Results in B2B appeared first on Find and Convert.
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    Latest solar news

  • Solar-powered ‘treehouse’ has 360-degree views, Wi-Fi and refrigerated beer

    Abigale Sherman
    26 Jul 2015 | 4:21 pm
    Real treehouses are a thing of the past. In 2015, the ultimate off-the-grid pad is here and don’t worry, it has Wi-Fi, beer, 360-degree view from its transparent walls and plenty of options for mood lighting. Dubbed ‘The Skysphere’, the innovative elevated room has been designed by plastics engineer and graphic designer, Jono Williams who wanted to build an elevated room with a view that could sit virtually anywhere in the world not just where large trees grow. The Skysphere is located in Linton, New Zealand, the structure is a circular single room accessible by a ladder in its base…
  • What Is a Solar Bird Bath Fountain?

    Abigale Sherman
    26 Jul 2015 | 8:15 am
    A solar bird bath is a type of water source is solar powered. The collected energy is stored in batteries or used immediately to operate the filter system and pump and control the water flow. If there is enough sunlight a solar birds drinking fountain is easy to install and run. Adding a water fountain in the courtyard can provide a variety of benefits for the lawn and garden. These are some of the most beneficial reasons to install this feature garden: Easy to install: An important quality of solar systems is the ease of installation and use. This type of function garden is fully autonomous…
  • In the Know About Solar Roof Panels

    Abigale Sherman
    25 Jul 2015 | 2:59 pm
    Solar panels usually work by harnessing the sun’s energy and convert it into a form of energy that can be stored and used. This special type of solar panel is designed to be placed on the roof of a structure for photovoltaic energy. This type of energy is produced when sunlight is converted to energy using solar cells. Energy becomes a ceramic heating method or electrically. Two types of solar roof panels, which are: • construction of solar thermal collectors by simply absorbing this energy in a liquid medium that will later be used as thermal energy • Module-this type of…
  • Japan’s Abandoned Golf Courses Are Being Transformed Into Solar Power Farms

    Abigale Sherman
    20 Jul 2015 | 2:42 pm
    The Kyocera Corporation is transforming an abandoned golf course into a solar power farm, with ambition to partner and repeat the same sustainable work elsewhere in Japan. An abandoned and bankrupt golf course is being transformed into a solar power station by the Kyocera Corporation. Last week, the business announced it would turn the former golf course in Kyoto into a 23-megawatt solar farm; the artist’s rendition is shown above. Once the solar power farm is finished and online (in 2017), it will generate enough electricity to power 8,100 homes. 
  • World First Solar Powered Fashion Show

    Abigale Sherman
    10 Jul 2015 | 12:06 pm
    Jessica Minh Anh is no stranger to extraordinary catwalk in the best places. The July 17, 2015, the model and the contractor will be history making 10th generation in the middle of the solar power plant Gemasolar win in Seville, Spain. Unlike previous fashions Jessica at the Eiffel Tower, the Tower Bridge in London, Grand Canyon Skywalk, and One World Trade Center, J Summer Fashion Show 2015 not only presented a combination of art, architecture, culture and fashion, but also celebrate the best of advanced technology and environmental preservation. With backdrop of famous film central tower…
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    Occam's Razor by Avinash Kaushik

  • See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
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  • SEO via Media Relations with @SpinSucks Gini Dietrich

    Heather Lloyd-Martin
    23 Jul 2015 | 4:00 am
    You’ve most likely heard of Spin Sucks and the force behind it, Gini Dietrich. She entered the public relations (PR) business after graduating from college, working her way up from her initial position as an account coordinator. True to form, Gini eventually set out on her own and started her PR business (Arment Dietrich, Inc.) in [...] The post SEO via Media Relations with @SpinSucks Gini Dietrich appeared first on SuccessWorks.
  • 10 Stupid Business Mistakes Smart Writers Make

    Heather Lloyd-Martin
    16 Jul 2015 | 5:30 am
    Are you struggling in your freelance writing business and you don’t know why? There’s nothing worse than working your butt off and feeling tired, burned out and poor at the end of the day. If you’re churning through clients and feeling like you’re making less than minimum wage, you know you have a problem. Good news, if you’re [...] The post 10 Stupid Business Mistakes Smart Writers Make appeared first on SuccessWorks.
  • How to Survive the Business Dark Times

    Heather Lloyd-Martin
    9 Jul 2015 | 5:30 am
    This is an “oldie-but-a-goodie” post that originally ran in 2010. I’m re-running it today because I’ve received two emails this week from folks who are stuck in a bad business hole. If that’s where you are too, please know that things will get better soon. Really. Enjoy the post! Sometimes, I receive an email that’s so compelling [...] The post How to Survive the Business Dark Times appeared first on SuccessWorks.
  • Do You Know What Your Prospects Are Really Thinking?

    Heather Lloyd-Martin
    2 Jul 2015 | 5:30 am
    Want to know a secret? When prospective buyers visit your website, they are looking for more than just their desired product or service. The secret is; they’re looking for reasons to NOT buy from you. Yes, that’s right. Your prospects – no matter how motivated they are – are coming to the virtual table with a chip on their [...] The post Do You Know What Your Prospects Are Really Thinking? appeared first on SuccessWorks.
  • Unhappy With Your Business? Try This

    Heather Lloyd-Martin
    25 Jun 2015 | 5:30 am
    Have you ever had a <headdesk> moment when you realized your major business problem was…you? I just had this happen to me. In fact, I see this happening every day to writers and other entrepreneurs. Let me explain… I recently returned from a seven-day rafting adventure to the Middle Fork of the Salmon River. Unlike last year, when I was [...] The post Unhappy With Your Business? Try This appeared first on SuccessWorks.
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  • Students: How to Land Your Dream Marketing Internship

    21 Jul 2015 | 5:43 am
    This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR at Ohio University.  The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential. One of the best ways to get your foot in the door is to complete an internship. Did you immediately picture coffee runs and itineraries? Me too. But, the right internship (and the right people) will prepare you for what lies ahead: the so-called “real world.” We often think that having a dream…
  • 4 Secrets to LinkedIn Success Every Brand Should Know

    16 Jul 2015 | 7:17 am
    LinkedIn (@LinkedIn) offers the perfect opportunity for your company to connect with industry professionals.  It’s the most professional of social networks, and arguably the most important for B2B networking. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%. But like any social strategy, you must have a grasp on your approach before you can maximize the benefits. I recently watched a webinar hosted by Jonathan Vazquez, Customer Success Representative at LinkedIn, called “How to Get the Most Out of LinkedIn Company Pages.” Outlined below are…
  • Harnessing the Power of Visuals with Infographics

    14 Jul 2015 | 6:08 am
    Marketers love data, and with good reason. We’re able to back our recommendations and research with data-driven reasoning, proving our credibility. But, let’s face it: Data in isolation isn’t visually appealing. Who wants to read a spreadsheet full of numbers, or a blog post that lists one statistic after another before getting to the heart of the issue? How can we make data-fueled recommendations, all the while pleasing the eye and appealing to those of us who aren’t number savvy?  Enter infographics. An infographic defined is a data-rich visualization of a story or a thesis…
  • How to Use BuzzSumo for Content Marketing

    30 Jun 2015 | 5:04 am
    If knowledge is power, BuzzSumo is a content marketing cold fusion reactor. The tool tells you how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics. This data helps marketers like you better create, optimize and promote content. Why is BuzzSumo important? Because a lot of marketers are bad at marketing. Whoa there. Before you blast the comments section, let me explain.
  • 21 Marketing Podcasts You Need to Listen To

    25 Jun 2015 | 7:41 am
    I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car. What replaced the music? Podcasts. I’m not the only one. Podcasts have taken off over the last couple years (or have seen a resurgence depending on who you talk to). Just take a look at some numbers from the Pew Research Center State of the News Media 2015 report: Listeners of a podcast in the last month have almost doubled since 2008 - 17% (up from 9%). One-third (33%) of all Americans 12 and older have…
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Copywriting is Not Just Smoke and Mirrors

    Susan Gunelius
    21 Jul 2015 | 5:30 am
    What is copywriting? It’s simply the use of words to drive an audience (typically consumers) to action. More importantly, copywriting is one element of your marketing toolbox. To build awareness and recognition of your product or service and to ultimately drive sales, you can use a variety of marketing tools, including placing ads (that is, buying digital, television, radio, or a print ad space), handing out brochures, sending direct mail or email, creating a website, and much more. To ensure those tools will produce the results you want, you need to communicate with appropriate and…
  • 5 Rules You Can Break in Your Marketing Messages

    Susan Gunelius
    28 Jun 2015 | 9:46 am
    Rules were made to be broken! Those famous last words have led to the downfall of countless businesses and people, but when it comes to creating your marketing messages, you can break a lot of rules and actually get better results. In fact, if you’re not breaking some grammar rules, you’re probably not getting the best results—not even close. Why is breaking some grammar rules important to improve your marketing results? It’s all about your audience. Who is your target audience? What are their expectations for your brand or a brand similar to yours that offers similar…
  • 4 Rights of Marketing

    Susan Gunelius
    8 Jun 2015 | 6:00 am
    The secret of marketing success can be explained in just 14 words which are the 4 Rights of Marketing. No matter what marketing initiative you’re pursuing, the 4 Rights of Marketing are critical considerations and components. They’re the foundation of marketing and without them, your marketing investments have very little chance of driving the results you want and need. The 4 Rights of Marketing Are… Right message to the Right audience at the Right time in the Right place. The hard part comes when you try to figure out what the right message, the right audience, the right…
  • Social Media Marketing 2015 – How Did We Get Here?

    Susan Gunelius
    18 May 2015 | 5:31 am
    I’m often asked how and why social media marketing become so important. Believe it or not, social media marketing isn’t revolutionary. It’s evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let’s take a closer look at how social media marketing became what it is today—a fundamental and essential component of all marketing plans. The History of the World Wide Web It took a long time for the World Wide Web to grow into an essential part of people’s everyday…
  • Don’t Make Customers Connect the Dots in Your Copywriting

    Susan Gunelius
    7 May 2015 | 8:46 am
    Your customers are busy. Don’t make them play connect the dots when they see or hear your ads, read your content, and so on. They won’t do it. Instead, they’ll move on to another brand that will give them the information they want or need (even if they don’t know they want or need it), and they’ll never think about your brand again. You should never assume that consumers will take an extra moment to find the deeper meaning in your marketing messages or self-identify how your marketing copy relates to their own lives, problems, and goals. Instead, you need to tell…
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    Social Media Explorer

  • Top 5 Badass Twitter Influencers to Inspire your Social Voice

    Alex D'Amore
    22 Jul 2015 | 6:15 am
    With Twitter influencers it can really go one of two ways. You have the non-stop content generation mills soullessly churning 20+ posts per hour about the latest trends in marketing. And then you have what I like to call the Badass Social Voice Influencers. These select few are defined by how they push the limits of social as a whole. They use the freedom of the internet to foster creativity over conversions. What makes them truly badass is their bravery to speak their minds even when it may not lead to retweets or any real ROI at all for that matter. I wanted to share my top 5 badass…
  • 5 Ways to Use Social Media as a Networking Strategy

    Dorie Clark
    20 Jul 2015 | 6:35 am
    Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated. But one area that’s frequently overlooked is its incredible networking ROI, especially for introverts who may eschew large, noisy professional gatherings. As an author, consultant, and business school professor, here are five ways I’ve personally used social media to enhance my networking and develop lasting professional relationships. 1. Conduct Interviews As I discuss in my book Stand Out, interviews – for blogs, podcasts, or web video programs – can be a powerful way to…
  • This is Why You’ll Never Pay for a ‘Like’ Again

    Kat French
    15 Jul 2015 | 6:53 am
    Last week brought great news to marketers who care about real business metrics and ROI (which should be all of us, right?) Facebook announced that the latest update to their ad platform, will start calculating cost-per-click (CPC) based on “link clicks.” Engagement clicks, or user interactions which take place on Facebook such as comments, likes and shares, will no longer count towards your costs.  So, what’s considered a “link click”? Essentially, any click that takes you off Facebook, or clicks that lead to a direct conversion like installing an app, including Facebook apps.
  • 4 Lesser Known Facebook Ad Tips to Get the Most For Your Budget

    Michael Erickson Facchin
    13 Jul 2015 | 6:32 am
    I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s truly a powerful time we live in. Want to know what’s not amazing? The fact that there are some incredibly profitable elements that 99% of Facebook Advertisers don’t know about. In this post, I’m going to help you: Find the ads that work best for you Find the audience segments that work best for you Spend your money in the smartest, most strategic way possible Improve your interest targeting…
  • 8 Advanced Tools to Optimize Your Existing Traffic

    Alex D'Amore
    7 Jul 2015 | 6:20 am
    Too often marketers hone every inch of their efforts into boosting traffic numbers. We throw money at our computer screen hoping a small spike in visitors will somehow magically validate our product and increase conversions. After our fourth lackluster Adwords campaign one might start to realize just how futile the ‘traffic war’ really is. It’s a battle with no clear end or winner but lots and lots of bloodshed. I’m here to convert you all into hippy pacifists, let’s end the ‘battle for extra eyeballs’ and instead focus on the users we already have. These tools are…
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  • Four Ways to Leverage the Concept of G.L.U.E. to Improve the Customer Experience

    Stan Phelps
    22 Jul 2015 | 7:28 am
    This was a guest post I wrote on 360 Connext: Gartner released research that showed by 2016 that 89% of companies will compete mainly on the customer experience they provide. To demonstrate how the experience has grown in importance, that number was 34% back in 2011. The challenge for today’s business is how to differentiate the […]
  • Doing More – How Unexpected Extras Hold the Key to Business Transformation

    Stan Phelps
    15 Jul 2015 | 7:20 am
    This was a guest post I wrote on Convince and Convert: Dr. Harry Coover discovered the material Cyanoacrylate in 1942. He was searching for a substance to use on a clear gun sight for a rifle. Cyanoacrylate was unsuited and ill-equipped for the purpose. It literally stuck to everything it came into contact with. And […]
  • Rethinking Business With the Power of G.L.U.E.

    Stan Phelps
    12 Jul 2015 | 5:04 am
    Here is the slideshare from my TEDx Douglasville talk entitled: “Rethinking Business With the Power of G.L.U.E.” Rethinking Business with the Power of G.L.U.E. from Stan Phelps According to Gartner, by 2016, 89% of businesses will compete mostly on customer experience. There is a need to create powerful unique experiences to drive differentiation,loyalty and referrals. […]
  • How Highfive Uses Info-sense to Onboard New Customers

    Stan Phelps
    29 Jun 2015 | 4:22 am
    Guest post by Evan Carroll (co-author of the upcoming book Blue Goldfish) [Editors Note: According to Trendwatching, Info-sense is the ability to utilize data to really understand customers as people and personalize their service] If you’ve looked for a video conferencing solution lately, chances are you’ve encountered Highfive, a new device that turns an ordinary […]
  • Complimentary eBooks: Purple Goldfish, Green Goldfish and Goldfish on June 25th

    Stan Phelps
    25 Jun 2015 | 9:59 am
    In honor of my keynote today in Toronto for Liberty Tax, I’m making all of my eBooks free today on June 25, 2015: What is a Purple Goldfish? Here’s a quick three minute video on the concept:
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  • Interview: The Wrangler on International Communication, Nightclub DJs, and Higher Education

    Scott Abel
    23 Jul 2015 | 2:40 pm
    In this 45-minute video interview for connexions magazine, the international professional communication journal, Scott Abel, The Content Wrangler waxes poetic on the state of communication today. Highlights include The Wrangler’s view on outdated communication practices, rules, and standards; how working as a nightclub DJ prepared him for his current career as an intelligent content strategist; why breaking down content silos can help help us provide better customer experiences with content; and, what educators should be doing to prepare our students for future careers in today’s…
  • In Music and Content Marketing, It’s All About Creativity: An Interview with Jon Wuebben

    Danielle M. Villegas
    22 Jul 2015 | 3:13 pm
    Jon Wuebben Danielle Villegas had an opportunity to talk with Jon Wuebben, the best-selling author of the content marketing book, Content Rich: Writing Your Way to Wealth on the Web, and founder/CEO of Content Launch, a leading content marketing software company. Jon will be speaking at the upcoming Information Development World conference, September 30-October 2, 2015 in San Jose, CA. His talk is titled, “Nurturing with the Right Content to Build Loyalty and… Sales,” and based on the conversation below, it looks like it’ll be a great event! Danielle and Jon talked about the role of…
  • The Importance of The Human Voice in Multilingual Multimedia Content

    Scott Abel
    20 Jul 2015 | 12:52 pm
    In the June issue of Multilingual Magazine I interview Todd Resnick, founder of The Voice Company, a voice over production company that specializes in adapting content to make it more meaningful, appropriate, and effective for a particular culture, locale, or market using the human voice. By combining aspects of content strategy, acting, storytelling, and localization with audio and video production expertise, Resnick’s firm helps movie studios, television networks, video game developers, eLearning companies, and corporate communication departments in nearly every vertical market…
  • The Content Wrangler XML Press Summer Book Sale

    Scott Abel
    1 Jul 2015 | 3:40 pm
    Our friends at XML Press have arranged a special book sale, just for you! For the month of July, all books in The Content Wrangler Series of Content Strategy Books are on sale (printed books and ebooks). We also have a bundle with all five books in the series available for one low price (and free shipping in the US). In addition, XML Press is offering discounts on every book in its catalog, including print and ebook editions. Shop today and save! The Content Wrangler Content Strategy Series features publications from content industry experts, including Scott Abel, Rahel Anne Bailie,…
  • Got Great Content? Enter The Customer Experience Recognition Awards Today

    Scott Abel
    1 Jul 2015 | 8:52 am
    Does your information development team deserve recognition for the good work they’re doing? Then consider entering the Customer Experience Recognition Awards (CERAs). The annual award ceremony, which takes place during the Information Development World conference, recognizes outstanding contributions to exceptional customer experiences by information developers (the folks responsible for creating content) in a variety of disciplines including technical communication, marketing, content strategy, customer support, translation, and product management. Submissions are…
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  • Google Maps Timeline Feature

    Rex Hammock
    23 Jul 2015 | 11:56 am
    Now that Google has moved Google Photos away from Google+ and has tied it into Google Drive, Google has started adding all sorts of features I plan to blog about later. However, this feature roll-out was announced yesterday and is worth a special shout-out. (I’m a fan-boy of Google Maps.) As described by the Google Maps blog, the “Time Line” feature on Google Maps will not only let you tie location information to a Google Map, if you use Google Photos, it will display those on the timeline and map, as well. A similar “photo-on-map” feature has been on Flickr…
  • Flickr Album: Approaching Oakland (7.12.2015)

    Rex Hammock
    17 Jul 2015 | 10:18 pm
    Related posts: That light you see at the end of the tunnel is the Hope Train approaching Bike Month, 2015 I buried the album cover
  • Heritage of Convenience

    Rex Hammock
    11 Jul 2015 | 8:18 am
    A lot has changed during the two weeks since I posted my view of the Confederate flag being used by Southern state  governments in a way that suggests the people of that state are honoring some type of mythological concept of heritage . If you are among the 12 people who read this blog, I don’t need to catch you up. South Carolina did the right thing. Other states should follow. And, members of the U.S. House of Representatives should also. From the Washington Post story, “As S.C. prepares to lower battle flag, Boehner calls for Confederate review,” comes this quote that…
  • Funny of Die Thinks Old People (in Their 70s) Are a Riot

    Rex Hammock
    28 Jun 2015 | 4:11 pm
    Funny or Die and the music festival Bonnaroo “teamed up” to take four “old people” in their 70s to Bonnaroo so the other 80,000 attendees could see how cute four old people can be when interacting with festival goers and hearing new-fangled music. Old People At Bonnaroo from Funny Or Die   In addition to being blatantly ageist bigotry, the premise seems to fall apart when you consider that Funny or Die’s criteria for being an “old person” is being born before 1946. By that definition, here are some other cute old people they could have…
  • Owning a Tablesaw Doesn’t Make You a Carpenter

    Rex Hammock
    28 Jun 2015 | 6:26 am
    The current Hammock Idea Email uses several analogies that remind us of something we should all know by now, but keep trying to convince ourselves isn’t true: that “tools” are only as good as the people who use them. Don’t just “get” tools. Learn how to use them. What “desktop publishing” was to the 1990s, “content marketing” or “social media marketing” can be to today. As with the desktop publishing myth, a company can purchase all of the software and mine all the data, only to discover that it is the talent, experience, creativity,…
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    Jeff Korhan

  • Meditation Practice: How to Be a Better You

    Jeff Korhan
    16 Jul 2015 | 2:30 am
    This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this espisode we are going to talk about a subject I am very passionate about, and that is the meditation practice. You may be wondering why meditation is being discussed on a business podcast. The reason, in addition to the fact that many of you have asked me to share what I’ve learned as a meditation instructor for nearly 15 years, is that there are many practical benefits to meditation, including greater productivity and creativity, increased energy, and what most people are familiar with – a…
  • Make Marketing Your Art

    Jeff Korhan
    13 Jul 2015 | 8:58 am
    I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to be personal expression through their chosen craft. Not to take anything away from the rest of us, it occured to me the same is true for business owners and employees alike. Whether we think of it that way or not, our work is our art. To have the…
  • Personal Branding: How to Achieve Consistent Marketing Clarity

    Jeff Korhan
    29 Jun 2015 | 1:06 pm
    This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is the real deal. Larry’s fresh perspective on all things will help you sharpen your thinking and stand out to be known for what you do best. Our Featured Guest: Larry Winget Larry Winget is a bestselling author, television personality, social commentator and…
  • Mapping the Ideal Customer Content Experience

    Jeff Korhan
    19 Jun 2015 | 2:54 pm
    David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, selling, and customer service, it’s time to recognize its role for adding value to the customer experience with your products and services. In short, if you want to attract and retain more customers and enjoy…
  • Adaptive Content: How to Map and Manage the Buyers Journey

    Jeff Korhan
    15 Jun 2015 | 2:32 am
    This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. While this may seem idealistic, it is indeed possible if you make the effort to map out your buyer’s journey and continuously make experience-based adjustments. If you really care about being the best in your market and serving your customers well, I’m confident…
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  • Frequent Flying: A “Class” Act

    Fraser Ballard
    21 Jul 2015 | 12:59 pm
    Most of us live a two-wallet reality. Our main wallet contains the essentials: cash, government identification, credit cards, and passport-sized photos of loved ones from “the awkward years.” The second wallet, however, is a different story. Packed with colored plastic and the promise of lifetime rewards, the second wallet, no doubt a Kenneth Cole brown leather billfold from the late 90s stuffed at the back of a desk drawer, contains loyalty cards. We have them; we use them; we forget to use them; we don’t even remember when we signed up for them. Possibly to receive a discount on…
  • JetBlue Takes High-Speed Wi-Fi Airborne

    Brett Snyder
    14 Jul 2015 | 10:32 am
    JetBlue’s on-board Wi-Fi has modernized to give travelers more. Image by Ryan McGuire via Imcreator. In-flight entertainment has come a long way since its early days with a projector screen and pneumatic headphones. While the last twenty years have seen many airlines invest in expensive in-seat video systems with hundreds if not thousands of entertainment options, some are starting to rethink those investments.  For many carriers, Wi-Fi can serve as an inexpensive and effective entertainment system that travelers love. In some cases, it can even pay for itself. The initial model for…
  • It’s Complicated: The Tangle of News, Native Advertising and Trust

    Neil Sharman
    13 Jul 2015 | 12:06 pm
    Native Advertising is the new black, and increasingly it’s harder to differentiate ads from articles. This native advertising for Orange Is The New Black was featured in The New York Times. According to this year’s Reuters Institute Digital News Report, 28% of American and United Kingdom news audiences who could recall seeing native advertising online said it made them feel less positive about the news organization carrying it. What does that tell us about the effect of native advertising on trust in the host media? Some would say that, if over a quarter of those recalling it don’t…
  • Why Apple is Entering the Music Streaming Industry

    Elena Novelli
    8 Jul 2015 | 7:48 am
    What will Apple conquer next? ‘David Sandoz/flickr’, CC BY-SA After much anticipation Apple has launched its new music streaming service, Apple Music. It’s the latest addition to Apple’s burgeoning product ecosystem which includes devices, software, online digital payment systems and digital media stores. The launch of Apple Music also poses a substantial threat for existing companies that deliver on-demand music streaming services – most notably Spotify, the subscription-based music streaming provider that has achieved an impressive customer base of 75m (with 20m paying for…
  • Q&A With Word-Of-Mouth Marketer Ted Wright

    Jake Bleiberg
    10 Jun 2015 | 12:32 pm
    The CEO of word of mouth marketing firm Fizz, Wright chatted with Sparksheet about the innovative and successful campaign that got him fired from his first job out of business school, how he engineered the resurgence of PBR among the hip urban crowd by not worrying about it being cool, and about his new book on the power of word of mouth, also called Fizz. You say in your book, that word of mouth marketing has been around for a long time but has been making a resurgence recently. Why is that? What’s really interesting is that it’s totally clear that word of mouth marketing is really old;…
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  • Top 10 Choices We Make as Small Business Owners

    Linda Dessau
    22 Jul 2015 | 7:17 am
    © retrostar – Choice magazine just released their latest Business Builder issue, including my feature article, “Business is a Choice.” It offers a bigger picture perspective of the choices we get to make every day when we choose to be our own boss. Yes, it’s unpredictable and, at times, uncomfortable, but I wouldn’t change it for the world! This month marks 10 years since I launched my writing business (originally called You Talk, I’ll Write). What a perfect time to step back and appreciate all I have (including all of YOU) and all I’ve done. Thank you for being…
  • 3 Ways to Improve Your Blog Writing Right Now

    Linda Dessau
    8 Jul 2015 | 7:19 am
    © bradcalkins – Do you wish more people would read and share your blog posts? Watch what happens when you take a few simple steps to create higher quality content. #1 Replace passive language Want tighter, more impactful writing? Replace passive verbs with active verbs. In a recent post, Lynn Gaertner-Johnston challenges readers to see how quickly they can eliminate the passive verbs from 10 sentences. While active writing is typically more clear, direct and concise, Lynn also identifies four times when passive verbs work as well as or better than active verbs. Take…
  • Blogging Can Be a Profitable Passion

    Linda Dessau
    2 Jul 2015 | 11:48 am
    © Zubada – Blogging is the cover story of the July/August 2015 issue of The Costco Connection, with a slant towards what I call passion bloggers. I’ve written before about what small business bloggers can learn from passion bloggers, and it’s great to have fresh examples from six Canadian women with successful blogs. I’ll introduce them in a moment, but first I want to clarify one point from the article where I’m quoted as saying that “ads are one of the hallmarks of a successful blog.” Before you rush off and clutter your blog with Google ads, affiliate links,…
  • 5 Business Blogging Lessons From Tweetstock 2015

    Linda Dessau
    24 Jun 2015 | 12:06 pm
    © olly – I recently attended the 11th Tweetstock social media conference at the Hamilton Public Library (Hamilton, Ontario). It was my third time at this social media event and once again I found a like-minded group and many tweetable lessons about marketing and business success. I pulled my takeaways into five core themes and gathered those tweets into a slideshow (enclosed below). For now, let’s look at how these concepts can help you as a business blogger: Know yourself Always understand what is the highest and best use of your time – hire others to do the rest…
  • Who is the Blogger Behind Your Blog?

    Linda Dessau
    3 Jun 2015 | 10:02 am
    In a guest post for Above the Law, LexBlog founder Kevin O’Keefe writes that for lawyers or other professionals, “blogging works because of your ability to establish an intimate relationship with the reader.” He explains how that bond is formed: “You, by making yourself vulnerable and available to help people. The reader, by discovering someone with passion, experience, and care who can help them.” Each party must open themselves up to this intimacy. Professionals, entrepreneurs, and solo business owners who blog become a combination of three types of bloggers: Passion bloggers who…
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  • The Only Way To Do Great Work Is To Love What You Do

    Brendan Schneider
    25 Jul 2015 | 2:00 am
      “The Only Way To Do Great Work Is To Love What You Do.” ~ Steve Jobs WOW! What a work week. I have so much to do that I’m not even stressed anymore. The only thing I can do is put in the time and get the work done! As a result, I didn’t have time to write this week but I did find a couple of good articles for you to read. I would especially check out the Pinterest Marketing post as well as the Website Grader tool. Hope you have a great weekend! Required Reading Pinterest Marketing: How to Succeed on Pinterest Do you use Pinterest for your business? Want to know…
  • We Should All Strive To Be Extraordinary

    Brendan Schneider
    18 Jul 2015 | 2:00 am
    “We should all strive to be extraordinary, and that starts with a focus on our own capabilities instead of those of our opponents.” ~ Don Yaeger This past week I spent four days in Baltimore at the AISAP Annual Institute – to say that I had a great time would be an understatement! There are so many memories and take-aways from this year’s annual institute but I’ve listed my favorite below: Finally having a chance to meet THE Chuck Will and then interviewing him in front of the whole institute with my friend Rob Norman from Inspired School Marketers. The…
  • AISAP Annual Institute 2015

    Brendan Schneider
    11 Jul 2015 | 2:00 am
    I’m excited! Starting on Sunday I’ll be at the Association of Independent School Admission Professionals (AISAP) Annual Institute in Baltimore, MD. Are you going? If you’re planning on attending please make sure to introduce yourself and say hello! Hope you have a great weekend and I look forward to meeting those going to the AISAP Annual Institute. Required Reading Little-Known Strategies for Using LinkedIn Groups Effectively LinkedIn Groups are a powerful way to build authority and leads for your business … if you know how to use them correctly. The Missing Link host…
  • Teach thy tongue to say, “I do not know,” and thous shalt progress.

    Brendan Schneider
    4 Jul 2015 | 2:00 am
    “Teach thy tongue to say, “I do not know,” and thous shalt progress.” ~ Maimonides I’m quickly realizing how much I don’t know. Let me explain… This week I started a new job. This week I began my new role as Director of Advancement at Sewickley Academy. I’m very excited for this new challenge and will oversee alumni, development, communications, marketing, and admissions. I’ve also quickly realized a few things: I’m going to have a lot to discuss on the blog and in the podcast. The theory, process, and execution behind recruiting students…
  • How to Promote a Blog Post

    Brendan Schneider
    30 Jun 2015 | 2:00 am
    A central component of properly implementing inbound marketing at your school is launching and publishing a school blog. We launched our school blog at Sewickley Academy about five years ago and have published around 260 posts. We’ve learned a lot over these last five years but the most important lesson we’ve learned is that once you publish a blog post your work isn’t finished, it’s just beginning. After writing, editing, linking, and publishing your blog post we’ve found the most important step is to actively promote your post so that people can read and engage…
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    Content Marketing Blog

  • Why Buyer Personas are a Must for SaaS Marketers

    24 Jul 2015 | 6:00 am
    Ever finish a good book or walk out of a great movie and think Wow, how’d they do that? The most widely published authors and screenwriters are those that can make characters come to life effortlessly and create storylines and scenes that flow almost magically. The truth is, it’s not magic at all. It’s craft. In fact a lot of the ideas that go into creating a single character—their likes, their fears, the color of their eyes (all parts of a “character sketch”—are never part of the story you see at all but are just as important.
  • Creating a Social Media Conversation Calendar

    Debbie Williams
    23 Jul 2015 | 2:02 pm
    It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers. But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?”
  • 5 Things We've Learned After 5 Years as a Content Marketing Agency

    Debbie Williams
    22 Jul 2015 | 6:00 am
    So much has changed since we launched SPROUT Content as a content marketing agency in early 2010, it’s almost hard to even wrap your head around it all. While companies had implemented the tactic of content marketing, giving people original useful information to help them make purchase decisions, for more than 100 years, the term in the marketing industry was just starting to gain momentum.
  • Do Your Buyer Personas Include Millennials?

    20 Jul 2015 | 6:00 am
    My, how time flies. The first of those supposedly entitled, unmotivated, lazy, technology obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of Baby Boomers and Gen-Xers, the majority of them are growing up not only as responsible hard working adults, but a generational powerhouse that is not to be ignored. The millennials are now 25% of the population and are expected to spend $2.45 trillion this year alone. According to a University of Wisconsin study, 85 percent of millennials are either working or in school.
  • How to Attract B2B Leads Using LinkedIn for Inbound Marketing

    Justin Lambert
    15 Jul 2015 | 6:00 am
    "With over 350 million users, a large number of which are professionals in decision-making positions, you’d be hard pressed to find a better place online to search for quality B2B leads than LinkedIn.
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    Anne Janzer

  • Summer Reading for Marketers

    Anne Janzer
    8 Jul 2015 | 1:30 pm
    Reading has always been an important element of summer for me. As a child, I remember checking out stacks of library books to bring to the family cabin for vacation. Reading was a family trait; our car carried more weight in books than other luggage. When attending summer camps, even though my time was scheduled, several lengthy books always came with me. So I was particularly happy when Roger Parker included Subscription Marketing on this summertime reading list on the Content Marketing Institute blog. Several of these books have now found a place in my summer reading plans, taking their…
  • Cultivating Content from Customers

    Anne Janzer
    1 Jul 2015 | 3:19 pm
    Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source for this content than the customers themselves? You may have heard the term user-generated content, referring to posts, videos and other content created by customers rather than brands. Content cultivation goes further than simply collecting social media posts. Marketers engaging in content cultivation actively pursue and…
  • How Would You Like That Content Served?

    Anne Janzer
    17 Jun 2015 | 2:49 pm
    I did an interview recently with Roger Parker about the process of writing the Subscription Marketing book. During the Q and A session, one of the callers asked whether I had an audiobook version available. In the immortal words of Homer Simpson, “D’oh!” As a content marketer, I understand the importance of offering content in different forms. To reach a broad audience, you need to give people what they need in the format they want. Yet I’d neglected that practice for the book on which I had worked so hard. (If you’re interested, here’s the link to the interview with…
  • It’s Never Too Early to Start Planning for Customer Retention

    Anne Janzer
    10 Jun 2015 | 10:26 am
    “Value nurturing sounds great, but first we need to prioritize lead generation.” Lead generation almost always takes priority over customer retention efforts. According to a recent study by Regalix Research, only about one in four B2B marketers plans for customer retention. The rest are simply too busy getting new leads. I understand, really. Before you can worry about customer loyalty, you need the customers. But neglecting customer nurturing at the outset can cost you dearly in the long run. The best metaphor I can think of is planning for retirement. Why Customer Retention…
  • Using Customer Data: Don’t Be Creepy

    Anne Janzer
    26 May 2015 | 10:04 am
    Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce the customer’s perception or realization of solution value. But it’s a small step from personalizing messages to stalking the customer. To see how this can go wrong, let’s look at a few missteps. Uber and the Ride of Glory For all of Uber’s rapid success, it’s made a few mistakes along the…
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    Tips and Tricks to Building a Financial Foundation

  • Common Questions About Posting Bail

    16 Jul 2015 | 8:42 am
    A bail bond is a contract between the bond agent and the person taking the responsibility to see that the defendant appears in court. The role of a bail bond agency, like Alda Pauline’s Bail Bonds, is to guarantee the full amount of the defendant’s bail as insurance that the person will appear in court. In return for its services, the bond agency charges a percentage of the full bail amount. However, the amounts and conditions of bail vary widely among different jurisdictions. Consequently, it helps to have a general understanding of key factors related to posting bail. Does…
  • How A Change In Tax Law Will Affect IRA Rollover Choices

    29 Jun 2015 | 5:10 am
    The ability to adjust the terms of a financial account is helpful in retirement planning. Moving an individual retirement account into another type of IRA with different characteristics can be beneficial. IRA owners considering the advantages of a rollover need to be aware of how a relatively recent tax development affects rollover options. A decision by the U.S. Tax Court in 2014 resulted in a change in the tax treatment for some rollovers. The change concerns the frequency with which you can complete a rollover on your own. More specifically, the change focuses on how often you are allowed…
  • Simple Ways To Budget With Your Bank Account

    5 Jun 2015 | 7:56 am
    Budgeting your money is never fun. It can be tedious and boring, but if you make it a little more simplified and understandable, you may do it more often and may possibly enjoy doing it. Staying on budget will help you stop spending mindlessly and you may even be able to begin saving some money. See below for some tips to help simplify your budget. 1. Take Note To begin with, simply watch your checking account to see where you are spending your money. This will give you a better understanding of your account. Take notes of what you spent your money on, whether it was an actual gas purchase,…
  • Getting Out Of Jail: What You Should Know About The Bail Bonds Process

    14 May 2015 | 12:46 pm
    Did a bar fight lead to you getting booked into jail although you didn’t start it? You don’t have to stay in jail while proving your innocence if you are able to get bailed out, which a bonds company can assist with. Below, learn all you need to know about getting released from jail by a bail bonds company. What Happens During the Bail Bonds Process While in Jail? The first step to getting out of jail will be attending a hearing, which should happen soon after you have been booked into jail. The hearing is necessary so the judge can hear what you are in jail for and decide if you…
  • 5 Signs That You Need To Hire A Workers Compensation Lawyer Right Away

    19 Apr 2015 | 8:51 am
    If you have recently been injured while at work, you might not have worried much about workers compensation. You’ve probably always been led to believe that workers compensation will help cover your medical bills and lost wages, and this is exactly what this type of coverage is designed for. However, you should know that workers compensation claims don’t always go as smoothly as they should. Luckily, there are steps that you can take to protect yourself and to ensure that workers compensation will provide you with the assistance that you are entitled to. A good workers…
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    Content Science Review

  • Pro Tips for Making the Most of My Library

    Content Science
    27 Jul 2015 | 1:43 pm
    When you register for a free account with us or when you subscribe, you get access to a set of features to help you personalize your experience: My Library. Get our pro tips here.
  • ContentWRX Index: Nonprofit Infographic

    Content Science
    23 Jul 2015 | 5:54 pm
    Content evaluation is important, especially so for cause-based nonprofits. The ContentWRX Index: Nonprofit Infographic reflects key findings from our report.
  • The Rhyme and Reason Behind the ContentWRX Index (CWI)

    Colleen Jones
    23 Jul 2015 | 5:49 pm
    Content Science has launched the ContentWRX Index, the first ever index of content effectiveness. Colleen Jones explains what this index is all about.
  • ContentWRX Index: Nonprofit

    Content Science
    23 Jul 2015 | 1:27 pm
    This report, ContentWRX Index: Nonprofit is filled with data, insights, and tips for cause-based nonprofit content.
  • Webinar – What Makes Content Teams Thrive?

    Content Science
    20 Jul 2015 | 10:00 pm
    This webinar, presented by Colleen Jones and hosted by Scott Abel, shares the key highlights of the comprehensive study, What Makes Content Teams Thrive?
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  • Confessions of a Bootstrapper

    Jon Buscall
    30 Jun 2015 | 8:37 am
    iTunesStitcherRSSTwitter I’ve talked to a lot of professional marketers on the podcast, but this week I’m sharing an interview with Marcel Goya, founder of LinguSocial, which allows users to make real-time interpreted voice & video calls on any platform – powered by remote interpreters and machine translation. Marcel joins the show to talk about the lessons learned along the way as a solo entrepreneur having to do his own marketing.  Having developed an awesome product – and believe me it is! I’ve tried it – Marcel found himself, as the launch date for the service grew…
  • The Lasting Benefits of Podcasting

    Jon Buscall
    15 Jun 2015 | 12:09 pm
    iTunesStitcherRSSTwitter As it’s episode 150 of the podcast, I decided it was a chance to talk podcasting to celebrate! My guest this week is British podcast producer and presenter Andy White. Andy, AKA @doctorpod, was one of the first podcasters I started listening to back in around 2009 when I got my first iPhone. The presenter and producer of Internet Marketing, a great podcast from the folks at Site Visibility – a Brighton-based integrated digital marketing agency, Andy has also done a lot to help encourage others get started podcasting. In the show Andy and I talk about how he…
  • What Your Marketing Team Can Learn from the Suicide Girls

    Jenn Whinnem
    8 Jun 2015 | 11:03 am
    Who owns your content – you, or the internet? The Suicide Girls have something to say about that. Long before the internet started blurring the lines of content ownership, there was controversial American painter and photographer Richard Prince. For 40 years, he’s been taking other people’s work, making miniscule changes, and then selling it as his own. But then he took on the Suicide Girls. Or rather, he took their Instagram photos, made miniscule changes, printed them on six-foot canvas…and sold one of them for $90,000 USD. So what’s the big deal? is an…
  • What’s Your Traffic Strategy?

    Jon Buscall
    1 Jun 2015 | 8:22 am
    iTunesStitcherRSSTwitter Without visitors to your website you’re not going to get very far with your online marketing campaigns. No matter how beautiful the site looks. No matter how expertly it’s designed to look on mobile as desktop. And no matter how much TLC you give it. The brutal truth is that without the right kind of visitors to your website, or what we Moondogs refer to as targeted traffic, you’ll struggle. Get Powerful Feedback One of the most powerful tactics businesses can employ to drive traffic to a website is pay-per-click advertising. The daddy of them all is…
  • 5 Online Marketing Podcasts to Remember

    Jon Buscall
    30 May 2015 | 8:06 am
    I’ve been releasing episodes of the Online Marketing & Communications podcast for several years now and I am just one episode shy of 150 episodes. During the time that I’ve been behind the mic, I’ve had the privilege to interview some very renowned marketers like: Mark Schaefer Mitch Joel Marcus Sheridan Joe Pulizzi I’ve also had a wide ranger of guests on the show who, whilst not necessarily as well known, have contributed immensely. Some, like Jamie Wallace, Bernie J. Mitchell and Jayme Soulati have been back several times. If you listen to the show you’ll know, though, that…
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    Industrial Marketing Today

  • Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

    Achinta Mitra
    24 Jul 2015 | 1:20 pm
    I will be co-hosting a webinar with John Hayes of on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers. We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

    Achinta Mitra
    16 Jul 2015 | 9:11 am
    I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. After all, traffic is the lifeblood of online […] The post SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Lead Generation for Industrial Companies is a Process not a Campaign

    Achinta Mitra
    18 Jun 2015 | 6:38 am
    I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Most Industrial Websites Miss the Mark

    Achinta Mitra
    4 Jun 2015 | 8:13 am
    I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content…
  • Email Marketing for Manufacturers and Industrial Companies

    Achinta Mitra
    15 May 2015 | 8:28 am
    Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
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  • 2 Signs it’s time for an online marketing strategy change (Video)

    Emily Clark
    15 Jul 2015 | 1:07 pm
    Hi, Emily Clark here and I’m back to help you decide how to proceed with your small business’ content marketing and social media strategies, if you feel they are a little “off” as Quarter Two comes to a close. I recommend you get started with a checkup I introduced in the first video of this series. You can catch up on it here. Let’s say you are reviewing your marketing results thus far and are finding that the metrics aren’t quite where you’d like them to be – what now? You’re halfway through the fiscal year so if you were ever going to make…
  • Conduct a web marketing check up for better 2015 results (Video)

    Emily Clark
    14 Jul 2015 | 7:42 am
    Hi, Emily Clark here. At the start of July, we’re halfway through 2015. As the second quarter comes to a close, there are a few questions you should be asking yourself to evaluate the success of your content marketing and social media initiatives from the first half of the year. Now is definitely the time to decide if you want to continue with your current marketing efforts based on the results you’ve already seen, or if it’s time to implement a change. However, before making this important decision you need to be able to answer the following: 1. What was your main business…
  • How to use YouTube marketing for successful video strategies (Video)

    Hadley Pendleton
    10 Jul 2015 | 5:00 am
    Hi everyone, Hadley back with more tips on video strategy. Videos can lose value quickly if they are simply sitting in your blog section without being shared anywhere else. Create a YouTube account to distribute your video content If you have video blogs, but don’t have a YouTube page, it’s time to set yourself up with one.  Once set up, try to share all of your videos right on your YouTube page. Interestingly enough, pushing the videos out through YouTube isn’t necessarily going to be your secret weapon – if it was, everyone’s videos would be performing…
  • For best results, make your video marketing user friendly! (Video)

    Hadley Pendleton
    9 Jul 2015 | 5:00 am
    Hi everyone, Hadley back to continue our closer look at your video strategy. (In case you missed it, check out my first video on why you should consider video for your web marketing!) Quality over quantity – you know this is true for website content, but remember this applies to video too! The goal is to create video content that engages users. One common hurdle in doing so is deciding on what your videos should be about. Tips to make your videos user friendly: Video content should solve problems and provide new information. Since the problems the videos aim to solve are your users, the…
  • How small businesses can get started with video marketing (Video)

    Hadley Pendleton
    8 Jul 2015 | 5:00 am
    Hi everyone, Hadley Pendleton here with your Small Business Marketing tip of the week. We’re going to be spending the next couple episodes talking about video – the buzzword that has been the spotlight of the content marketing world for a couple of years now. Videos aren’t just for ‘big brands’ Whenever I begin discussing video with my clients, there is a lot of excitement because it is not every day that a small business has the opportunity to create videos for their brand. Have I had clients that see 4x longer session duration when the session contained a video…
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    Katie McCaskey

  • Ways to Bolster Spending Downtown

    27 Jul 2015 | 10:33 am
    In preparation of meeting my U.S. Senator on Friday I’ve been brainstorming about something I know well: Main Street entrepreneurship. This idea list focuses on downtowns. Photo by Base Camp Baker 10 Ways to Bolster Spending Downtown 1. Change the conversation about parking.  Huge pet peeve of mine. People WILL overcome perceived “hassles” IF the experience is worth it. So really there are two parts to a solution: 1. Everyone has to stop repeating the b.s. excuse that parking is the reason no one goes downtown. That starts with the city, the organizations, and the…
  • What I Want in My Third Husband

    24 Jul 2015 | 12:17 pm
    “You want me to die.” “No, no, of course not!” I say, and I mean it. But I repeat, “Is your life insurance is paid up…?” This is Serious Business. When my current husband (#1; Brian) goes I will be left to learn how to cook for myself. Oh, God, the very thought of it! I will be so distraught that I’ll be at risk of rushing into the arms of husband #2. This is a problem. (“You are a poetry-writing cryptozoologist? Tell me everything!” << bats eyelashes >>) Then I will realize I’ve been blinded by stupidness. And his…
  • How Can the Public Sector Assist Entrepreneurs?

    23 Jul 2015 | 1:25 pm
    How can the public sector (Federal, State, and Local) help to ensure a strong and supportive environment for entrepreneurs across the Commonwealth of Virginia? Photo by Loz Flowers 10 Ways the Public Sector Can Assist Entrepreneurs 1. Restructuring student loan debt. Similar to “Teach for America,” with reduction/credit given on basis of job creation or tax contribution. 2. Increased access to low-interest capital. More groups like the Staunton Creative Community Fund. 3. Community-funded investment groups. Creation of one for every region — seeded with state or federal…
  • Commercialization of Research and Impact on Entrepreneurship

    22 Jul 2015 | 8:51 am
    Tough idea list, you guys! Why? Well, I’m a bit of a radical. I want more transparency and open data in just about every context. And today’s question is: How can our colleges, universities, and research institutions support new business growth through increased commercialization of ongoing research? What constraints are currently in place and how do we break through them? [emphasis added] Funding research is vital. No doubt it is the basis of many successful companies and life-enriching products.  Yet, today’s question brings with it a host of additional questions, such…
  • Ideas to Grow More Entrepreneurs

    21 Jul 2015 | 12:48 pm
    In preparation for meeting my Senator I’m brainstorming economic development ideas this week. I’d love your thoughts. I’m passionate about entrepreneurship. The emerging economy necessitates that most of us become entrepreneurs. The era of “a job” — certainly in the multi-year, benefit-laden sense — is OVER. We’re moving toward shorter work engagements and we have to start thinking strategically, long term, for ourselves. In other words: more like entrepreneurs. That takes risk. It also demands personal growth. Today: How can our educational…
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  • 9 Warning Signs Your ‘About Page’ Makes Customers Cringe

    Amy Harrison
    17 Jul 2015 | 1:27 am
    One of the most visited pages on your website, your About Page is where customers go to get a deeper understanding of you, your business, your ethos and what you offer. It’s also one of the hardest pieces to write. And one of the easiest places to make mistakes that drive perfect customers away. Not good. Below you’ll find a quick checklist of about page errors that can make your business look unprofessional. At the end of this post you’ll find a top resource to help (including the chance for free feedback on your own business about page). Let’s go: 1. You miss out…
  • 5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy

    Amy Harrison
    10 Jul 2015 | 7:40 am
    Using a bad analogy in your marketing content is like giving a presentation while naked. People might hear the occasional point you want to make, but they’ll be massively distracted and slightly confused. Story-telling in marketing is so powerful, so it’s tempting to use an analogy in your sales copy to sell the benefits of what you have, make you stand out and make you memorable. But you’ve got to choose the right kind. Bad analogies: don’t squeeze into the story While some analogies increase the value of your offer, others can feel like you’re wearing too…
  • Does Your Copywriting “Nag” Your Customer? (If So You’re Probably Being Ignored)

    Amy Harrison
    1 Jul 2015 | 4:15 am
    On a recent road trip, my good friend and I chatted jovially about our husbands. We noticed that both the fellas in our lives had a similar bugbear about us: We asked them to do the same thing again and again. Do you relate? You know what I’m talking about: “In the wash basket my lovely, not ON TOP of the wash basket” “Could you just keep your clothes off the floor?” “Why do you never wash the cheese grater when you do the dishes?!” (Okay, probably a less common one that just befuddles me in my household – why is my husband so afraid of…
  • Free Webinar: How to Write Persuasive Sales Pages and Landing Pages

    Amy Harrison
    22 Jun 2015 | 8:08 am
    It’s that time again for me to hold another Live Copywriting Lab. Last month we looked at your home page copy and this week we’re going to be tackling key techniques to make sales pages and landing pages more persuasive. Here’s an AmyTV to tell you all about it. The important details (like the chance of getting a FREE sales page review) These are the main details you need to know: It’s happening on Wednesday June 24th at 5pm UK time There will be a replay in case you can’t make it live I’ll be sharing practical persuasive writing techniques I’ll be…
  • A 3-Step Copywriting Plan for Choosing Words that Instantly Boost the Value of Your Offer

    Amy Harrison
    5 Jun 2015 | 6:18 am
    Choosing the right words to describe what you do can make or break whether you get interest, enquiries or sales. Recently I told the following story to the smart people who are signed up to the Write With Influence newsletter list. It was inspired by last week’s Live Copywriting Lab all about writing your home page copy. One of the popular sections on the webinar was the “What” Vs. “So What?!” While lots of businesses include what they do on their home page, only the savvy business owners answer the following question most visitors have: “So…
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    B2B Digital Marketing

  • How to Solve the Marketing Skills Gap In Your Company

    Eric Wittlake
    30 Jun 2015 | 5:00 am
    A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.” We continue to hear about the skills gap in marketing today and marketers are continuing to get trained on technology. But it isn’t closing the gap. If anything, as we rely more on technology…
  • 6 Ways B2B Marketers Are Falling Short Today

    Eric Wittlake
    28 May 2015 | 5:00 am
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?” Here are six areas that struck me. No, they aren’t new. But they are places many B2B marketers, including myself, should be doing so much more. 1. We need more actionable insights. If we have insights we can’t do…
  • Top 3 Media Buying Mistakes B2B Marketers Make

    Eric Wittlake
    16 Feb 2015 | 5:00 am
    Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Like many of the people I work with at publishers, Toby works on more programs in a month…
  • 5 2015 Predictions Only a B2B Marketer Would Care About

    Eric Wittlake
    6 Jan 2015 | 8:58 am
    It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. In 2015, that will change. Predictive marketing solutions like Lattice Engines, Mintigo or 6sense will…
  • One change that dramatically improved B2B marketing results

    Eric Wittlake
    2 Sep 2014 | 4:30 am
    You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture? We have a better understanding of what people are interested in and our marketing performs significantly better. Here…
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    Right Mix Marketing Blog

  • 3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

    Tom Treanor
    22 Jul 2015 | 1:18 pm
    Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Elements of a Successful Content Marketing Organization

    Tom Treanor
    13 Jul 2015 | 4:04 pm
    Content marketing is a critical way to market your business online. Great content is an important way to attract people site and the content also becomes a key part of your SEO, social media, email... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Productivity Benefits of Breaks From Work

    Tom Treanor
    23 Jun 2015 | 10:29 am
    Staying healthy and happy keeps us productive. Consider these 7 productivity benefits of taking breaks from work. 7 Reasons to Bring Back the Lunch Break from Wrike The 7 reasons breaks improve our... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Steps To Better Online Privacy

    Tom Treanor
    22 Jun 2015 | 12:31 am
    Whether you are a private individual or representing a business or organization, your privacy and online security can be extremely important for both your emotional and financial well-being. There... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Essentials of a Marketing Collaboration Tool

    Tom Treanor
    15 Jun 2015 | 10:55 am
    As your marketing team grows (or as your network of collaborators grows), it becomes harder and harder to manage work via emails, spreadsheets and chat messages. When upgrading to a marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    The Integrated Marketing Blog from D Custom

  • #Hashtags Turn Your Presentations #Social

    Jennifer Young
    27 Jul 2015 | 7:00 am
    As a presenter or event organizer you want to engage not only the audience in the room, but break out to outside audiences. Hashtags turn your presentation into social media conversation. The post #Hashtags Turn Your Presentations #Social appeared first on D Custom.
  • Social Media, Customer Service, and Front-Door Graffiti

    Catherine Adcock
    22 Jul 2015 | 7:00 am
    The next time I have to buy a TV, Samsung will be at the top of my list. It demonstrated a prime example of first-class social media customer service. The post Social Media, Customer Service, and Front-Door Graffiti appeared first on D Custom.
  • My Love-Hate Relationship with Gated Content

    Jennifer Young
    20 Jul 2015 | 7:00 am
    Do gates really work for lead generation? The answer: if you do it correctly. There are a lot of mistakes being made out there. Here are some tips. The post My Love-Hate Relationship with Gated Content appeared first on D Custom.
  • Design 101: 5 Steps to Master the Infographic

    Kyle Phelps
    15 Jul 2015 | 7:00 am
    Infographics might be datacentric, but their creation is more of an art than a science. Follow these guidelines to make sure that your content has the biggest impact on your audience. The post Design 101: 5 Steps to Master the Infographic appeared first on D Custom.
  • “Mobile First” is Not a Bank in Alabama

    Catherine Adcock
    13 Jul 2015 | 7:00 am
    Key marketing-strategy lessons from billion-dollar presidential campaigns. The post “Mobile First” is Not a Bank in Alabama appeared first on D Custom.
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    Marketing Technology for Growth

  • How to Keep Track of Your Leads with HubSpot's Sidekick

    Annie Nguyen
    27 Jul 2015 | 7:21 am
    As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. Frustration has caused me to often brainstorm different ways to combat getting sent off during my attempts to connect. Wouldn’t it be nice to…
  • Email Marketing ROI: Measure with Ease Using HubSpot

    Kevin Page
    24 Jul 2015 | 5:12 am
    Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. For certain investments (not necessarily monetary), ROI is very easy to measure; you can see it, feel it, hear it, smell it, or even taste it. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it…
  • Marketers: Are You Ready for In-App SEO?

    Chris Horton
    23 Jul 2015 | 12:50 pm
    Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time the culprit is mobile. More specifically, the proliferation of mobile devices has created a veritable profusion of mobile apps with unique programming schemas that necessitate fresh approaches to search and discovery and, by extension, SEO. New techniques like deep linking and app indexing are already…
  • 7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]

    Jordan Bruhn
    22 Jul 2015 | 5:27 am
    Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in  initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can begin increasing your inbound conversion rates. Click Here to View the Infographic     Infographic Transcription :  1. Use Actionable Copy - Help the visitor decide what they should do. 2. Use Contrasting…
  • How to Optimize My Landing Pages

    Spencer Ploessl
    20 Jul 2015 | 6:07 am
    Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale? Great! Then this article is for you. You’ve spent all this time…
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    Nischala’s Space, Thoughts, Expressions…

  • 400+% increase in webinar registrations in 9 days | How we did it?

    Nischala Murthy Kaushik
    23 Jul 2015 | 2:30 am
    Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Wipro | NewsCred |Finextra | Inc42 | Business2Community | ProBlogger | Famous Bloggers |TheNextWomen | Nasscom | PaulWriter | WomensWeb | Sheroes | PeopleMatters | YoWoTo | | Parentous | The Change Blog Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop] Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on…
  • Infographic | A2Z of Blogging

    Nischala Murthy Kaushik
    16 Jul 2015 | 2:30 am
    Ever thought if there was an A to Z of blogging? Here’s an infographic To view the video version of this, click here Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Wipro | NewsCred | Inc42 | Business2Community | ProBlogger | Famous Bloggers | TheNextWomen | Nasscom | PaulWriter | WomensWeb | Sheroes | PeopleMatters | YoWoTo | | Parentous | The Change Blog Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely…
  • The C Mantra’s for Marketing Success

    Nischala Murthy Kaushik
    9 Jul 2015 | 2:30 am
    C is one of my favorite alphabets of the English language. I don’t really know why.. I guess it is somewhat lucky for me. For e.g.: As a student, for any multiple choice question for which I did not know the answer, I’d choose C and it would be right . So C and me go a long long long way back! I also love marketing, and infographics are my latest muse. So I thought why not do an infographic the C Mantras for Marketing Success! I hope you enjoy reading it as much as I enjoyed creating it! Connect with me on Nischala’s Social World Columnist / Byline in : Economic…
  • The Art and Craft of Content

    Nischala Murthy Kaushik
    2 Jul 2015 | 2:30 am
    A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session! In this post, I am sharing the key messages that I delivered during the session: What do you think? Leave a comment to let me know Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India |…
  • Perfection v/s Progress – You Choose!?

    Nischala Murthy Kaushik
    25 Jun 2015 | 2:30 am
    “Your blog posts are never perfect” she said “What do you mean?” I asked “I almost always find some mistakes in them – spelling, grammar, sentence construction, etc.. They can be better.” She said “Hmm.. OK. Noted. So what do you want me to do?” I asked “Don’t publish till it is perfect, or if you don’t have time – Ask someone else to make it perfect” she said “Why is perfection important?” I asked “Because that is the ultimate goal” she said The above is a conversation I had recently with a very good friend of mine, someone who is my best critic (for…
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    Content Equals Money

  • 7 Signs Your Website’s Content Needs Improvement

    Jeremy Jusek
    23 Jul 2015 | 8:57 am
    Fifteen years ago, websites topped searches by cramming keywords into useless paragraphs in nonsensical landing pages. Five years ago, every business and business’s mothers started a blog to improve their site’s content and draw in customers. The rule was “write fast, write often.” The idea was that several 400 word posts several times a week would improve your search engine rank. Defining Rank-Tuned Content Rank-tuned content simply means you develop valuable information for consumption by your readers, yet play by the search engine rules that give you prime search spots. There are…
  • Ramen Noodles for Dinner – Terrible Personal Habits of Writers

    Jessica Johnson
    22 Jul 2015 | 8:33 am
    We’ve all heard about the personal habits of successful salesmen, entrepreneurs, and just about any other kind of profession. “A positive attitude and persistence!” is what we’re told makes a great salesman. Heck, I’m sure most of us even know the habits of successful writers, like reading and writing every day, finding solitude, and being observant. However, not many people have spoken up about the terrible habits of writers. Just like with any other career, writers have some pretty bad personal habits when they’re absorbed in their work. All writers,…
  • What Exclusivity Can Do for Your Business Marketing

    Rachel Winstead
    21 Jul 2015 | 6:42 am
    Have you ever seen a brand, small or large, that seemed to stay in business effortlessly? I’m talking about the ones you never see in magazines or on billboards but everyone still knows about. If you have, the business has likely leveraged the power of exclusivity over time – creating demand by keeping their marketing game small. You may have heard of exclusivity, as the word is used in branding. People like “limited editions,” value heightened by time limits, and other ways to drive demand. That’s one way to use exclusivity to promote products and services, but that’s not what…
  • 3 Digital Automation Practices for Small Businesses

    Jeremy Jusek
    16 Jul 2015 | 5:24 am
    Digital automation is the process of using digital tools to streamline regular processes that absorb manpower. Since many small businesses are grappling with establishing their online presence, now is the time to give yourself an edge on competitors. Automated tools are primarily designed to do one of two things: Save you and your employees time, refunding thousands on manpower costs. Collect valuable data, giving you an edge in your market. There are so many processes that automation technology can address. I focus here on three that almost any business in any industry may find useful: Data…
  • To App or Not to App? The Answer for Your Business

    Rachel Winstead
    15 Jul 2015 | 6:14 am
    Word has spread from one man shops to legacy businesses that ignoring mobile marketing isn’t wise. A responsive web design is a must have if you plan to keep the market engaged with your brand. Business owners are still struggling, however, with the decision to develop mobile apps. Are you guilty of listening to an app pitch in a meeting, then glazing over it in favor of more pressing matters? If so, you can join countless other marketing and business strategists looking for the best ways to invest their hard earned dollars. Ignoring the idea of a mobile app for your business is a big…
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    Function Writing Group

  • There’s No Substitute for Authentic Knowledge

    10 Jul 2015 | 10:44 am
    Wanna grab a beer? Here are the topics about which I could spout authentic knowledge for hours: The Edmonton Oilers Writing Cereal Coaching hockey After that it gets a little muddy. If you asked me to talk about snowboarding, I could give you a general understanding of my knowledge, but I’m no expert. There are certain topics in which I’m efficient, but only a select few in which I’m proficient. And I’m getting tired of people claiming to be experts in everything. The Irreplaceable Value of Practical Experience I’ve been conducting a lot of interviews lately with people intimately…
  • Do What Makes You Happy – Too Simple, Right?

    11 Jun 2015 | 9:20 am
    I recently spent seven days in Mexico for a wedding. I was part of the wedding party but didn’t have a ton of responsibility. As such, I was left to sip cervezas in the shade whilst contemplating the complications of this roller coaster ride we call life. Which looked like: Running up crumbling Mayan ruins like a pale Mexican Rocky Balboa Driving around (and getting lost) in a Mexican ghetto town Attempting communication with the owner of a roadside taco shop Oh, The Stories We Tell It wasn’t until I was seeking a respite from talented karaoke enthusiasts back in the resort late…
  • What To Do After You Screw Up

    4 Jun 2015 | 4:22 pm
    Making a mistake gives me angst for days afterward. It doesn’t matter how big the mistake is either. If it was an element within my control, and I screwed it up, a knot forms in my gut until I find a way to deal with it. …that’s why I’m writing this post, by the way. Here are some of the smaller mistakes I make from time to time: Spell or grammer mistake Scheduling a post for the wrong time Sending an email campaign at the wrong time Forgetting to respond to an email I’m a decent copy editor, I read each sentence backwards from the end of the post to the…
  • 5 Lessons I’ve Learned 40 Weeks into an Email Marketing Campaign

    11 Mar 2015 | 1:46 pm
    Get to the point. That’s not even the first lesson, but I’ll demonstrate it just the same. 1. CTA’s & Headlines Are More Important Than Images At the North Shore Winter Club, I include three articles in the weekly email roundups. I link to the posts in the headline, the image and then a third time with a prominent CTA button. Without exception, the Call To Action drives the most traffic back to the main site. The copy is tight everywhere else, the CTA itself is short, and it’s easy for people to follow the instructions. So, like you’ve been taught, put your focus…
  • 4 Rules For a Hilarious Social Media Campaign

    26 Feb 2015 | 12:57 pm
    Awhile back I finally admitted to myself that I would never understand society. We celebrate Kim Kardashian breaking the internet while neglecting the effort required to, uh… I can’t even think of anything else. THAT’S HOW MESSED UP SOCIETY IS. It’s because of my ignorance that I thought I would never succeed as a social media campaign manager. How can I engage with an audience when I don’t watch the news and I don’t know what’s going on around the world? Answer: I’m a funny guy. 1. Develop a Fluid Personality Instead of trying to steal someone…
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    Innovation Change Management

  • 13th Annual Change Management Conference Wrapup

    Braden Kelley
    6 Jul 2015 | 8:54 am
    Recently I had the opportunity to attend the 13th Annual Change Management Conference in New York, NY, hosted by The Conference Board. The event represented a convening of 200+ change management professionals from around the United States. 200+ attendees is … Continue reading →
  • Death of the Chief Innovation Officer

    Braden Kelley
    1 Jul 2015 | 10:23 am
    Among my innovation peers, we have talked about how crucial executive commitment is, and some organizations have responded by hiring Innovation Managers, Innovation Directors, VP’s of Innovation, and Chief Innovation Officers (CINO’s not CIO’s so there is no confusion with … Continue reading →
  • 5 Keys to Developing an Innovation Culture

    Braden Kelley
    25 Jun 2015 | 9:21 am
    The Interview Listen to the interview on The Everyday Innovator Podcast I had the pleasure of being interviewed by Chad McAllister recently for the Everyday Innovator Podcast on the topic of how an organization can become more innovative. Below you … Continue reading →
  • Drowning in a Sea of Content

    Braden Kelley
    23 Jun 2015 | 9:25 am
    In #MyIndustry, content creation (I’m an author, keynote speaker and publisher), there is already a flood of content and the flood waters will not recede anytime soon. In fact, the rate of content creation is increasing as more companies launch … Continue reading →
  • Measuring Organizational Agility – The Triple T Metric v1.0

    Braden Kelley
    4 Jun 2015 | 10:12 am
    There is an increasing amount of chatter and confusion out there around what organizational agility is and feeling that it must be important to organizational success. But, before we discuss organizational agility, it is important to define what we mean … Continue reading →
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  • 5 Ways to Echo Echo Echo Your Presentation For Greater Impact

    Terry Moffatt
    21 Jul 2015 | 9:01 am
    For many busy marketing professionals, preparing a presentation – even one for an important audience – is just another task on a long list of things to do. To ensure that your time is well spent picking a topic, researching it, and then creating a well-crafted message, repurpose the presentation’s content to reach the largest possible audience. Repurposing marketing material is becoming increasingly important to all content marketers. As we discovered in the 2015 Content Preferences Survey, which we sponsored for our colleagues at Demand Gen Report, more than 80% of buyers look at three…
  • Win With The Triple Crown Theory of Content Marketing

    Lisa Wallace
    15 Jul 2015 | 8:41 am
    American Pharoah captured our hearts with a long-awaited Triple Crown victory on June 6. This feat was widely lauded, having been achieved only 11 times prior. To achieve it, American Pharoah raced and won at The Kentucky Derby, The Preakness Stakes and the Belmont Stakes. While this esteemed prize is currently available only to three-year old thoroughbreds, it did remind me of creating great content marketing campaigns. Just what does content marketing have to do with a Triple Crown victory? Both share a predominance of threes. For one, you need to show up for the race all three times. Three…
  • [Survey Says!] Peers, Industry Experts Influence Most B2B Buying Decisions

    Terry Moffatt
    8 Jul 2015 | 6:47 am
    Our colleagues at Demand Gen Report (DGR)  just released the 5th Annual B2B Buyer’s Survey Reportwhich takes a deeper dive into how B2B buyers move through the buying journey. As always, this year’s results were packed with new insight into some of the trends that ultimately affect B2B buying decisions. One of the most noted trends to come out of the survey is the significant effect that peers and industry analysts have on buyers as they research buying decisions. When asked to rank the first three resources that informed them about a solution they were considering, 21% of respondents…
  • How To Be A Marketing “Cool” Kid: Crafting Content For Millennials

    Andrew Gaffney
    30 Jun 2015 | 12:52 pm
    Last week, the U.S. Census Bureau released a sobering statistic: The Millennial generation now totals 83.1 million and represent more than a quarter of the nation’s population. If that’s not enough to make you sit up and pay attention, consider this: Millennials officially outnumber Baby Boomers (who represent 75.4 million). Why do I find this noteworthy? Well, we all know that one of the first lessons of marketing is to know your buyer. In content marketing, that not only means knowing your buyer, but what they need, when they need it, and—in today’s digital age—how they’d prefer…
  • Netflix in the Nude: Revealing how the “Netflix Era” Is Changing Content Consumption

    Mike Cubberly
    26 Jun 2015 | 8:30 am
    Close to 100 million people are streaming video-on-demand and that number is growing. According to the International Business Times, “people subscribing to at least one streaming video on-demand service will pass 180 million by the end of this decade.” Netflix, responsible for over half of all current on-demand subscriptions, has more than led the way for dozens of other streaming services — they have proven that people crave content when it is available when/where they are, in large portions, and when it is directed to them. Nick Edouard, Co-Founder & CMO of LookBookHQ and…
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    Rep Cap

  • Pay Attention to Expert SEO Tips and Tricks

    Karie Holton
    24 Jul 2015 | 5:00 am
    If you want people to find you online, you have to understand SEO and actively work to maximize it. And if you haven’t thought about SEO in awhile, it’s time to start paying attention because a lot of the rules have changed. These expert SEO tips and tricks can help you understand what’s important and what you need to do […] The post Pay Attention to Expert SEO Tips and Tricks appeared first on Rep Cap.
  • Social Media Marketing for B2B Software and Technology Companies

    Catherine Conlan
    22 Jul 2015 | 5:00 am
    Social media is often seen as a marketing staple primarily for B2C brands and companies interested in reaching millennials. And that’s a mistake — social media has a lot to offer B2B companies, and in fact Google research recently found almost half of people involved in B2B buying decisions are millennials. If you want to reach them, you need to […] The post Social Media Marketing for B2B Software and Technology Companies appeared first on Rep Cap.
  • Tips for Creating and Executing an Effective Online Marketing Campaign

    Karie Holton
    17 Jul 2015 | 5:00 am
    Even if you’re regularly blogging, using social media and engaging in other content marketing efforts, you’ll probably find you also need to plan dedicated online marketing campaigns to help meet specific goals such as introducing a new product, connecting with a subset of your audience or promoting an upcoming event. Each campaign you run requires a plan, careful execution and methods for […] The post Tips for Creating and Executing an Effective Online Marketing Campaign appeared first on Rep Cap.
  • Brain Traffic CEO Kristina Halvorson Defines ‘Content Strategy’

    Catherine Conlan
    15 Jul 2015 | 6:00 am
    When Brain Traffic founder and CEO Kristina Halvorson talks content strategy, she means strategy. She’s seen too many companies put together what they think is a strategy when it’s simply a list of ideas for blog posts or an editorial calendar. “Content strategy is not an editorial plan,” she says, and that’s an error companies often make. Brain Traffic works […] The post Brain Traffic CEO Kristina Halvorson Defines ‘Content Strategy’ appeared first on Rep Cap.
  • Is Your Logo Design Sending the Right Message About Your Brand?

    Karie Holton
    10 Jul 2015 | 5:00 am
    A logo is one of the simplest and most important ways to communicate a brand to the world. This means it has to be eye-catching, appealing to your customers and well aligned with everything you want your brand to stand for. And while some logos stand the test of time, many require periodic updates to adapt to the times or […] The post Is Your Logo Design Sending the Right Message About Your Brand? appeared first on Rep Cap.
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  • Introduction to Lanyards

    Jorge Jones
    10 Jul 2015 | 2:43 am
    The word lanyard comes from the French word “laniere,” which means thong or strap. Originally, lanyards were used to hold weapons, but as time passed by, people have developed different uses and functions for these accessories. If you’re curious about lanyards and you would like to know about their evolution, you better read on. Those cords were first conceptualized in the seventeenth century, during which the Navy used them for securing important items. They often tied the cord to their pockets, or sometimes around their bodies. Soldiers also used it to form a case for small knives and…
  • Benefits of a Motivational Speaker

    Bradley Underwood
    5 May 2015 | 12:26 am
    A motivational speaker could bring benefits to both himself and the people who hire him. This is because of the positive nature of the occupation. As his duty is to impart positive thinking and behavior, he naturally attracts positive things that provide natural benefits to the people that surround him. Below are some of the benefits of being and hiring a motivational speaker. Being a Motivational Speaker provides: Personal fulfillment – A professional speaker makes a living out of helping others in finding the encouragement and learning they need to improve their lives and careers. In…
  • Weight Loss With The Best HCG Drops

    Michael Basquez
    27 Feb 2015 | 10:48 pm
    There are many routes that you can take in order to get a handle on losing weight. Just look up ideas online and you will get hit with millions of pages. Some are going to promise you the world with simple changes, and others are going to be a little more realistic. No matter what you look for in regards to changing your life, you will want to look into how to do it the natural way. That includes adding some supplements that can give your body a good boost in the right direction. Whether you want to lose a great deal of weight, or you are just looking at getting leaner, one solution that you…
  • Choosing Your First Set of Gold Clubs

    Joseph Kelly
    6 Feb 2015 | 9:18 pm
    To get started in playing golf, you’ll first need to have your own set of golf clubs. However, for beginners, choosing a proper set could be difficult without some guidance. Therefore, before getting started on purchasing your own golf set, here are some factors that can serve as your guide. Budget& Dedication The first thing that you’ll need to consider is the amount of budget that you’re willing to allocate for your choice of golf clubs, since by nature, they are expensive. It’s okay to purchase some of the higher-quality yet more expensive clubs, or even brand new sets, if…
  • The Challenges That Come with Owning Long Island Real Estate

    Ryan David
    19 Jan 2015 | 2:11 am
    Admit it; there is really nothing perfect in this world. Everything has its own set of strengths and weaknesses. This inevitable fact should always be taken seriously in every facet of human life, and more so in the complicated realm of real estate.   Take the Long Island real estate market, for example. It has some of the highest-valued land units in the country today and their sales have also increased exponentially in recent years. Surely there wouldn’t be any problem in case you make certain transactions with Long Island’s numerous real estate businesses, right?   Again,…
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    Inbound Marketing Blog

  • When Choosing a Marketing Agency, Choose Authenticity First

    Jessica Bowers
    27 Jul 2015 | 5:18 am
    How to Select An Agency to Represent Your Human Side In an increasingly connected, techno-centric world, it is possible to interact with customers from Europe and colleagues from Canada. You can find brand advocates from any point on the map, and you can form relationships with fans and affiliates online but never come face-to-face with these individuals. Technology makes our big world feel very small. Most of the time, this connectedness is a good thing. It can enhance our customer service abilities, allow us to share resources or introduce us to people who can shape our world view. In…
  • Is Your Sales Team Working For You Or Against You?

    Bill Faeth
    24 Jul 2015 | 5:20 am
    Why Achieving Smarketing Really Is Beneficial For Your Bottom Line As a company, of course, both the sales and the marketing departments are on the same side, with one common goal: to improve the bottom line of the business. At least, that’s the way it should be. But some days it may not always seem that way. Now, though, there a number of proven strategies to get around this friction in the workplace. These techniques, principles and strategies are collectively known as Smarketing, and they can turn your business around. Did you know that, according to a study conducted in 2010, companies…
  • 8 Sources for Incredibly Interesting Social Media Content [SlideShare]

    Cameron Bartlett
    22 Jul 2015 | 5:22 am
    "Our business isn't interesting" isn't an excuse anymore! When we are consulting with clients on the type of content to share on their various social media channels, we often discuss creating a well-rounded social media strategy. We begin with how often to post on which channels. We break down the times of day and types of posts that work best for different audiences and different outlets. We explain why video works really well on some platforms but not so well on others.  Once our clients understand the breakdown of content and platform, we then dive into building an authentic voice for…
  • Leveraging Big Data in Your Marketing Strategy

    Jessica Bowers
    20 Jul 2015 | 5:26 am
    Using Data Insights to Make Better Marketing Decisions and Drive Better Results Big data is a ubiquitous term these days. It seems as though everyone from marketing to tech companies to well-renowned journalists are using this phrase in their writing. We’ve even discussed big data in marketing a time or two on our own blog. Though the origins of the term itself are somewhat debatable, most users today are in consensus about the definition of “big data” in 2015. According to Wikipedia (the inarguable source of all knowledge these days), big data refers to “a broad term for data sets so…
  • 6 Actionable Steps For Using Your Keyword Research

    Lindsay Tjepkema
    17 Jul 2015 | 5:08 am
    You've got keywords, but do you know how to use them? So you’ve completed some keyword research and you know which words make sense to try to rank for. You have created a solid keyword strategy to boost your website’s search rankings and SEO. Now what? Many marketers get that deer-in-the-headlights look when asked how they use their keywords. Are you one of them? If so, here is information you can use today to start seeing some value from your keyword research and well-crafted SEO strategy. 1. Organize your keywords by type It’s important to know that not all keywords are created equal.
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    Content Warfare Blog

  • How to Earn Trust: 11 Personality Characteristics Your Audience Must Believe You Possess

    Ryan Hanley
    27 Jul 2015 | 5:26 am
    Trust is the most valuable asset we accumulate. In life. In business. More trust, more success. Not necessarily more money, but definitely more success. Success, in both our personal and business lives, is predicated on our ability to earn the trust of those we are connected with. Why is trust so valuable? Trust is the lubricant of the Internet. Trust is the bridge connecting attention to belief. An audience that believes, is an audience that buys. Click to tweet How to Earn Trust We don’t build trust, Trust is a Gift given by those who take valuable time out of their own lives and…
  • How to Abolish Boring Content through Comedy with David Nihill | #128 CWP

    Ryan Hanley
    20 Jul 2015 | 6:46 am
    Are you funny? This week on the Content Warfare Podcast, listen to David Nihill, author of the book Do You Talk Funny?, share his secrets to abolish boring content through comedy. Comedy (or some form of humor) has become an incredibly important aspect of delivering high quality presentations. In fact, all of the top ten TED Talks include some level of humor. As David explains, he actually went about the process of building his platform different than most speakers. Specifically, David first created his course “Become a Better and Funnier Public Speaker” on UDemy before writing…
  • Flexing the Idea Muscle: 9 Essentials of Content Marketing Success | #127 CWP

    Ryan Hanley
    13 Jul 2015 | 7:02 am
    Are you flexing your idea muscle? In this episode of the Content Warfare Podcast, we walk through a list of 9 essential ideas for content marketing success every online business must embrace. The list was created out of a new daily practice I picked up from James Altucher and his book The Choose Yourself Guide to Wealth, which is the follow work to James’s smash bestseller, Choose Yourself. In the Choose Yourself Guide to Wealth, James highlights his daily practice of writing down ten new ideas every day as keystone to success. The goal is to become an idea machine. Since the release…
  • Why after 400 Episodes and Top Ranking on iTunes David Ralph is Breaking His Audience | #126 CWP

    Ryan Hanley
    6 Jul 2015 | 5:41 am
    Why would David Ralph, host of the wildly popular Join Up Dots Podcast, decide to break his audience after 400 episodes and consistent top ranking on iTunes? True Fans. I wrote about True Fans in my new book Content Warfare. True Fans are the lifeblood of our business. These are the people who don’t just our appreciate our work but believe in why we do it. David had put in the work to build an incredibly large audience and ultimately a business from his podcast. Constantly seeking to improve the quality of his product, David is now breaking down his audience and rebuilding through his…
  • How Perception Became Reality and I Had to Breakup with Google+

    Ryan Hanley
    2 Jul 2015 | 3:41 am
    I’ve had this letter tucked away for a few months now. It’s time to stop pretending. Today I’m officially breaking up with Google+… Dear Google+, It’s not you, it’s me. Seriously. You’re amazing and have done nothing wrong. I love you dearly and I will always cherish the time we’ve spent together. I love you because you taught how to establish, refine and grow a personal brand. I love you because you taught me how listen and ask deeper questions. I love you because you taught me how to educate, entertain and inspire an audience. I love you…
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    Cas McCullough

  • PODCAST: Do this to make a big impact with your business [Episode 12]

    Cas McCullough
    25 Jul 2015 | 11:30 pm
    One of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by 37% in the past five years. If you’re in business to be a force for good in the world but you’re drowning in social media sea [...] The post PODCAST: Do this to make a big impact with your business [Episode 12] appeared first on Cas McCullough.
  • PODCAST: The Addictive Power of Periscope [Episode 11]

    Cas McCullough
    17 Jul 2015 | 5:00 pm
    If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your stream on Twitter live. This has the potential to be an [...] The post PODCAST: The Addictive Power of Periscope [Episode 11] appeared first on Cas McCullough.
  • How to get the word out about your business

    Cas McCullough
    14 Jul 2015 | 3:46 am
    You’ve launched your business, set up shop on Facebook, have a shiny new website.. now what? Excited about what you bring to the world, you wait for people to find you, but soon realise that being social is a bit tricky when there’s an empty room, or worse, a room full of people who were [...] The post How to get the word out about your business appeared first on Cas McCullough.
  • PODCAST: How Content Marketing is Done in China [Episode 10]

    Cas McCullough
    3 Jul 2015 | 1:00 am
    Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social media industry is thriving, and savvy businesses are capitalising on China's platforms-of-choice for the young, hip and wealthy. [...] The post PODCAST: How Content Marketing is Done in China [Episode 10] appeared first on Cas McCullough.
  • PODCAST: The benefits of using Podtrac to track your Podcast’s performance [Episode 9]

    Cas McCullough
    31 May 2015 | 1:00 am
    Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure that you link your podcast to iTunes through Today's Brilliant Content Tip Today’s Brilliant Content Idea is to [...] The post PODCAST: The benefits of using Podtrac to track your Podcast’s performance [Episode 9] appeared first on Cas McCullough.
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    Twitter Marketing Software -- Saturn Social

  • How to Craft an Inbound Twitter Marketing Strategy [With a Free Tool]

    17 Jul 2015 | 11:28 am
    Sorry, I do not mean build “thought leadership” or an “engagement” strategy, but actual measurable business lead generating marketing. I say “inbound Twitter marketing” in the sense that you use content to directly generate web traffic and leads. While I do believe in “thought leadership” and “engagement” as part of the overall marketing mix, this is not the focus of this post. Tweeting, sharing and hoping is not marketing! Obviously these things are needed on Twitter, but by themselves they are not enough. It is probably no surprise…
  • Best of Twitter Marketing This Week #TwitterMarketing #SocialMedia

    Greg Bardwell
    17 Jul 2015 | 7:29 am
    Here are four articles that I found of interest for Twitter marketing this week. 63% of social media users get news from Twitter & Facebook [Study] Brafton, a blog I frequently read, has a nice summary of a report on getting news via social media. As you probably know as a real-time stream, Twitter is a big news source. It is idea for keeping up on the latest of breaking news events. Of course many users use it to keep up on the latest goings on in their area of interest — thus an ideal marketing channel for many of us. Read more here…   5 Twitter Mistakes We Hope You…
  • Best of Twitter Marketing for the Week

    Greg Bardwell
    10 Jul 2015 | 8:48 am
    This is my weekly round of what I found interesting this week as relates to Twitter marketing. This week we include finding targeted followers (always popular…for good reason), hashtags, another social media marketing study (takeaway…do it), B2B lead gen and Twitter advertising. How To Find More Customers With Twitter Social Media Examiner’s “How to find more customers with Twitter” is of course exactly our focus, so I have to include it. Having said that it is also very detailed, as is their style, and very helpful for beginners and more advanced marketers also.
  • Saturn Social Announcements – May 1st, 2015

    Andy Detweiler
    1 May 2015 | 11:52 am
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 5/1/15… Early Access Pricing Did you miss our early access pricing announcement? If so, please take a moment to check it out at the end of this post. The Ability to Manage Multiple Clients is Here! Are you an agency or freelancer managing multiple Twitter accounts?Do you have a need to manage different content streams, calls-to-actions, etc. for these accounts because they deal with different subject matters?If so, you’ll be happy to hear we just implemented our basic agency…
  • Early Access Pricing in Effect May 20th

    Andy Detweiler
    29 Apr 2015 | 4:00 am
    We’re super-excited to be taking the next step forward and extending a big thank-you to our early adopters at the same time. Please take a moment to read about our early access pricing going into effect on May 20th, 2015. If you’re interested in taking advantage of this offer, email, as you will not be able to access this early access deal through the application. We welcome your feedback and comments. What’s the Deal? Starting May 20th, you will be given the opportunity to get grandfathered in to Saturn Social at early access pricing of $19 per…
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    Copy Points

  • The Return of Mad Men?

    Bob James
    26 Jul 2015 | 6:31 am
    Once upon a time, people believed corporations weren't crooks.The Great Recession changed that.It was Corporate America's Watergate.In today's Post-Recession period, corporations look no longer to Mad Men to tell their stories, but to brand journalists, who pride themselves on eschewing '60s-style corporate hokum. "I've been a reporter, and I've also been a marcom writer," says David B. Thomas, posting on LinkedIn. "There's a big difference."The marcom writer, according to Thomas, produces only "buzzwords and grandiose claims."The brand journalist tells a story. "The…
  • Picture This!

    Bob James
    25 Jul 2015 | 3:53 am
    Emerson once wrote in his Journals, "In good writing, words become one with things."It turns out to be true of all writing.Neuroscientists at Georgetown University Medical Center have discovered that, when you read, a tiny portion of your brain behind your left ear sees the words not as strings of letters or symbols, but as pictures.The neurons in that part of your brain store words in their entirety, as if there were a little dictionary inside your skull.When you look at a word you know, your brain instantly sees a picture.Your spongy little dictionary (called the "visual…
  • Shoddy Content Can Only Fail

    Bob James
    24 Jul 2015 | 4:42 am
    Introduced in 1813, shoddy is a cheap woolen cloth made from recycled rags. Victorian-era manufacturers used it to make low-end clothing.Civil War soldiers—whose shoddy uniforms would disintegrate after only days—are responsible for our use of the word to mean cheap workmanship.By flocking to shoddy content, today's marketers are trying to pull the wool over our eyes.But it won't work, says Jeff Rosenblum, a columnist for Ad Age.A marketing movement is underway to deluge customers with shoddy content—a movement that gives Rosenblum deja vu."I'm…
  • Spotlighting the Skeptics

    Bob James
    23 Jul 2015 | 3:59 am
    Can you be trusted with customers' data?The answer depends on who you ask, according to a new study by Royal Mail MarketReach.The firm asked 7,000 consumers in the UK whether they trusted marketers to use their data ethically, and protect it from thieves and hackers. Its findings show:Older people worry about potential data abuse more than younger people;Women are more reluctant to give marketers data, and want greater reassurance that their data will be safe, than men; andHigh-wage earners trust marketers with their data more than low-wage earners do.
  • Embracing Swag

    Bob James
    22 Jul 2015 | 3:44 am
    Mimicking their B2C cousins, savvy B2B marketers are plying swag to secure customers' loyalty, says a new white paper from Forrester Research.B2B Loyalty, The B2C Way offers dozens of examples:On Super Bowl Sundays, a marketing automation provider—knowing its customers are at work—ships them "war room care packages."A B2B phone company sends customers a catalog of general merchandise they can buy for loyalty points.Another B2B phone company lets customers use their loyalty points to bid in an auction for tickets to sports events."Loyalty programs may be a B2C…
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  • New Themes: Libretto, Lovecraft, and Publication

    sarah semark
    23 Jul 2015 | 9:00 am
    Happy Theme Thursday! Today we’re introducing three new free themes to our collection: Libretto, Lovecraft, and Publication. Libretto Featuring big, bold drop caps and oversized images, Libretto is ideal for showcasing longform writing or stunning imagery. Its classic design and typographic details will give your blog a sophisticated, elegant look. Fully responsive, the theme adapts easily to tablets and other mobile devices, ensuring that your content is easy to see. Libretto is a fork of Readly, originally designed by WPShower. Get to know Libretto in the Theme Showcase, or give it a…
  • Four Food Blogs to Follow Now

    15 Jul 2015 | 9:00 am
    From sweet to savory, these four fantastic food blogs will satisfy your appetite. If you enjoy eating (and who doesn’t?!), check them out and follow them in your Reader so you won’t miss a dish. The Dinner Party Collective The Dinner Party Collective is a collaborative blog dedicated to “reinvigorating the delicious lost art of dinner parties.” The DPC features seasonal full-course menus, photos, and recipes from apéritifs to dessert (complete with wine pairings, no less!) ideal for dinner groups of six to eight. Blogger Margot leads an international troupe of food and wine lovers…
  • Reader Refresh

    Ben Lowery
    13 Jul 2015 | 10:19 am
    Today, we’re proud to present an improved version of the Reader. We’ve made the Reader faster, with shorter load times and smoother scrolling. We’ve also improved the way we display posts, so you can now see the highlights of each story at a glance. The new interface works just as well on a mobile device as it does on your computer, so it’s simpler and faster for you to catch up on blogs while on the go. Keeping track of recent posts from the blogs and sites you follow is now both easier and more fun. Our new cards — which preview each post’s…
  • Heading to BlogHer ’15? So are we!

    Michelle W.
    13 Jul 2015 | 9:00 am
    Note: we’ve just updated the workshop times slightly — see below for the final schedule. BlogHer ’15, one of the biggest and best annual conferences for bloggers, lands in New York City later this week, from July 16th through the 18th. You’ll find hundreds of passionate bloggers, workshops to hone every aspect of your blogging, incredible keynote speakers like Ava DuVernay and Gwyneth Paltrow — and us! At our Happiness Lounge in the expo hall, you’ll be able to get one-on-one help with your WordPress sites. Staff from across Automattic will also be leading…
  • New Themes: Baskerville and Edda

    Laurel Fulford
    9 Jul 2015 | 10:12 am
    Happy Theme Thursday! Today I’m excited to introduce two new free themes to our collection. Baskerville Baskerville was designed by Anders Norén, and it displays writing, photos, and videos in a dynamic, grid-based layout. It features unique layouts for different post formats, to make different kinds of content pop. Baskerville’s design adapts to any screen size, big or small, so your posts always look their best. Get to know Baskerville on the Theme Showcase, or give it a spin by activating it from Appearance → Themes. Edda Edda, designed by…
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    Convert With Content

  • 10 Twitter Lessons I’ve Learned After Sending 23,000 Tweets

    Stephanie Frasco
    22 Jul 2015 | 2:10 pm
    Twitter has been under fire lately. Many OG users have been complaining that Twitter is not what it used to be. Where it was once a real conversation engine, many argue that today it is an overly promotional vehicle for spammers and marketers alike. You can say the same about all the social networks. Stuff changes. Sites evolve. We can't waste our time complaining, we need to embrace the changes and do what works. The post 10 Twitter Lessons I’ve Learned After Sending 23,000 Tweets appeared first on Convert With Content. Read these related posts: Social Media Marketing Lessons Learned…
  • What The New Facebook Algorithm Change Means For Business Pages

    Stephanie Frasco
    9 Jul 2015 | 8:04 am
    Facebook is always seeking to create a better experience for its users. Notice how I said for the users and not for marketers. I'm more of a social media gal myself, but Jason, he's an SEO guy and he's been saying the same about Google for years. Google & Facebook care about making their usability smooth and beneficial to the people using it. Why? So they come back for more and more. Makes sense, right? The post What The New Facebook Algorithm Change Means For Business Pages appeared first on Convert With Content. Read these related posts: Facebook’s Updated Graph Search And What It…
  • 4 Realistic Ways To Increase Your Leads Without Paying For Advertising

    Stephanie Frasco
    6 Jul 2015 | 3:26 pm
    Small businesses need 3 things to succeed online and off. More traffic, more leads and more sales. We've found that when you get more qualified traffic, you'll also see more leads. If you don't have a place to capture leads, well then, you are wasting a lot of traffic. So to say all you need to do is increase traffic would be misleading. What you need to do is make sure your website is ready to receive leads and increase your traffic with the right people. That right there is the path to take. The post 4 Realistic Ways To Increase Your Leads Without Paying For Advertising appeared first on…
  • 10 Things I’ve Learned After Posting 400 Blog Posts

    Stephanie Frasco
    29 Jun 2015 | 3:46 am
    We have 400 blog posts on our site now. This is the 401st. It didn't happen overnight. We've been blogging consistently for many years. Looking back at the blog posts I've learned a few things. I'd like to share that with you today and hope it inspires you to start blogging or keep on blogging. The post 10 Things I’ve Learned After Posting 400 Blog Posts appeared first on Convert With Content. Read these related posts: 25 Ways To Promote Your Blog Posts 5 Ways To Write Better Business Blog Posts 5 Things That Will Take Your Blogs To The Next Level
  • 5 Things That Will Take Your Blogs To The Next Level

    Stephanie Frasco
    25 Jun 2015 | 5:03 pm
    I'm not going to sit here and tell you how important blogging is for your traffic, leads and sales. You've probably heard it before. You might have heard it from me. I'm not out here slinging blogs for the sake of it. Blogging is a powerful tool and one to be embraced. This right here is our 401st blog post. Mazel Tov to us! The post 5 Things That Will Take Your Blogs To The Next Level appeared first on Convert With Content. Read these related posts: How To Get More People To Link Back To Your Blog 5 Benefits Of Guest Blogging 7 Reasons Your Ecommerce Store Needs A Blog
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    Blog | Scribewise

  • Four Ways to Build (And Rally) Your Community Around Your Content

    Jessica Lawlor
    27 Jul 2015 | 6:43 am
    Here at Scribewise, we’ve already covered extensively why content marketing is important, the types of people you need on your content marketing dream team, the best way to distribute and promote content and dozens of other useful tips and tricks to improve and enhance your content marketing program. But we’ve been keeping one little secret from you...until now, that is. Want to know the secret to taking your content marketing efforts to the next level? It’s building a community around your content. When you build a community, you begin to gather a group of likeminded people with…
  • Content Marketing Paradox: Should Articles Be Long? Or Short?

    22 Jul 2015 | 5:25 am
    If you Google “how long should articles be” you get close to 600-million results. Clearly, a lot of people have an opinion on this, and they are adamant that their answer is the right answer. Articles “should be at least 1,000 words.” But on the other hand, everything is going mobile so you should probably write shorter. So, which is right? Should you writer shorter, or longer? And the paradoxical answer is, of course, “yes.” Short blog posts will work. Long form content will also work. There is no one answer for what is best, no matter what SEO gurus tell you. Writers understand…
  • Are You Spending Enough Time on Content Distribution?

    17 Jul 2015 | 7:10 am
    Time to get back to the basics. You and your content team are likely spending a lot of time planning your B2B editorial content calendar, keeping up with the latest new in your industry, and of course creating new content for your website like blogs, whitepapers and infographics. And when your latest masterpiece is finished, you hurriedly send out two or three tweets and move on to the next project. But think about it: You sank a lot of time and effort into brainstorming an idea that will get traction, researching and writing a quality piece, and didn’t plan out the actual distribution…
  • PR Advice: How To Write A Pitch Email That Doesn’t Suck

    6 Jul 2015 | 10:57 am
    You know what reporters never do anymore? Pick up the phone when they can see it’s a PR person calling. Caller ID has just about ruined your chance of having a spontaneous conversation with that Widget Beat Reporter at the Journal. And, obviously, leaving a voicemail is laughably old school. So… if you’re a media relations pro you pretty much have to be able to break through via the written word. Most communication with reporters is conducted today through email or Twitter – at least until you’ve built up a relationship and the reporter will actually take your call. That puts a lot…
  • Content Marketing: Start With Your Editorial Promise

    25 Jun 2015 | 6:25 am
    Traffic. It’s such an easy metric to focus on. You check your analytics, the numbers are going up, and you show your boss. She is pleased. You both consider this success, and more importantly the head honchos also consider it a success. As long as traffic is climbing, you’re in a good spot. But how do you keep traffic climbing once it’s reached a certain point? Suddenly, you’re feeding a click addiction – you’ll do anything to get a fix. You find yourself straying from the original intent of your content strategy in a rabid desire to get more people to your site. You start posting…
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    Social Media Explorer

  • Top 5 Badass Twitter Influencers to Inspire your Social Voice

    Alex D'Amore
    22 Jul 2015 | 6:15 am
    With Twitter influencers it can really go one of two ways. You have the non-stop content generation mills soullessly churning 20+ posts per hour about the latest trends in marketing. And then you have what I like to call the Badass Social Voice Influencers. These select few are defined by how they push the limits of social as a whole. They use the freedom of the internet to foster creativity over conversions. What makes them truly badass is their bravery to speak their minds even when it may not lead to retweets or any real ROI at all for that matter. I wanted to share my top 5 badass…
  • 5 Ways to Use Social Media as a Networking Strategy

    Dorie Clark
    20 Jul 2015 | 6:35 am
    Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated. But one area that’s frequently overlooked is its incredible networking ROI, especially for introverts who may eschew large, noisy professional gatherings. As an author, consultant, and business school professor, here are five ways I’ve personally used social media to enhance my networking and develop lasting professional relationships. 1. Conduct Interviews As I discuss in my book Stand Out, interviews – for blogs, podcasts, or web video programs – can be a powerful way to…
  • This is Why You’ll Never Pay for a ‘Like’ Again

    Kat French
    15 Jul 2015 | 6:53 am
    Last week brought great news to marketers who care about real business metrics and ROI (which should be all of us, right?) Facebook announced that the latest update to their ad platform, will start calculating cost-per-click (CPC) based on “link clicks.” Engagement clicks, or user interactions which take place on Facebook such as comments, likes and shares, will no longer count towards your costs.  So, what’s considered a “link click”? Essentially, any click that takes you off Facebook, or clicks that lead to a direct conversion like installing an app, including Facebook apps.
  • 4 Lesser Known Facebook Ad Tips to Get the Most For Your Budget

    Michael Erickson Facchin
    13 Jul 2015 | 6:32 am
    I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s truly a powerful time we live in. Want to know what’s not amazing? The fact that there are some incredibly profitable elements that 99% of Facebook Advertisers don’t know about. In this post, I’m going to help you: Find the ads that work best for you Find the audience segments that work best for you Spend your money in the smartest, most strategic way possible Improve your interest targeting…
  • 8 Advanced Tools to Optimize Your Existing Traffic

    Alex D'Amore
    7 Jul 2015 | 6:20 am
    Too often marketers hone every inch of their efforts into boosting traffic numbers. We throw money at our computer screen hoping a small spike in visitors will somehow magically validate our product and increase conversions. After our fourth lackluster Adwords campaign one might start to realize just how futile the ‘traffic war’ really is. It’s a battle with no clear end or winner but lots and lots of bloodshed. I’m here to convert you all into hippy pacifists, let’s end the ‘battle for extra eyeballs’ and instead focus on the users we already have. These tools are…
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  • What’s in a Personal Brand? (w/ Mel Carson): Malcontent #16

    Dave Snyder
    27 Jul 2015 | 10:27 am
      Episode #16: What’s in a Personal Brand This week we were joined by Mel Carson of Delightful Communications to discuss the topic of Personal Branding. Derek was excited about this podcast because he was hoping to get enough tips to start his own personal brand and escape my clutches. Here is some amazing stuff Mel Carson has worked on: Pioneers of Digital, Author – Majestic, US Ambassador In our Hot or Not section we discuss: 1) Google’s creepy new timeline map…
  • WordPress for Everything? Malcontent #15

    Dave Snyder
    13 Jul 2015 | 7:37 am
    Episode #15: WordPress for Everything? This week we are joined by Andrew Norcross from Reaktiv Studios to discuss why more small business owners and content marketers are looking at WordPress as a solution for not just blogging, but the ever changing face of digital publishing. Andrew’s Top Five Plugins WordPress SEO by Yoast: ( can be feature overkill for some people, but it’s the best thing out there. Safe Redirect Manager: ( clean and easy to use, actively mantained. WP Help:…
  • Pimp My Viral Marketing: Malcontent #14

    Dave Snyder
    29 Jun 2015 | 7:46 am
      Episode 14: Pimp Your Viral Marketing On this episode we talk to Sean Dolan, COO and President of Pushfire, about his first steps into viral marketing, and how his project,, exploded into a national story. We discuss the controversy around whether this tactic was exploitation This is a rare uncensored glimpse into a viral campaign, from start to finish. We discuss how and why this worked, and what business owners can learn about this case study and how to apply it to their activities.   As noted in the podcast here is the link to We also discuss…
  • An Inside Look at Flipkey’s Approach to Content Strategy and Development: Episode 13

    Dave Snyder
    22 Jun 2015 | 8:04 am
        Episode # 13 Matthew Moretti  from Flipkey (a Tripadvisor brand), joined us to explain and point out how Flipkey and other Tripadvisor brands approach content strategy.  Tripadvisor is THE monolith in the travel space due to their exceptional approach to content, so this is a can’t miss episode. We also discuss the Red Sox being terrible, the Panda getting caught liking stuff on the can, Inside Out’s likelihood to make me a weepy mess, and how Twitter is changing its approach to its stream. The post An Inside Look at Flipkey’s Approach to Content Strategy…
  • Outbound Sales: Marketing or Evil? : Malcontent #12

    Dave Snyder
    8 Jun 2015 | 12:32 pm
        I sent Joe this post knowing it would fire him up , it worked! He gives Mr.Fishkin a piece of his mind. Sorry Rand. Hot Takes ISIS Terrorist takes a selfie post it online and 22 hours later the building gets bombed– US PayPal users face marketing robot cold calls — “PayPal is changing its terms and conditions to state users must accept automated marketing calls, emails and text messages.”…
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    Content Marketing Blog

  • Why Buyer Personas are a Must for SaaS Marketers

    24 Jul 2015 | 6:00 am
    Ever finish a good book or walk out of a great movie and think Wow, how’d they do that? The most widely published authors and screenwriters are those that can make characters come to life effortlessly and create storylines and scenes that flow almost magically. The truth is, it’s not magic at all. It’s craft. In fact a lot of the ideas that go into creating a single character—their likes, their fears, the color of their eyes (all parts of a “character sketch”—are never part of the story you see at all but are just as important.
  • Creating a Social Media Conversation Calendar

    Debbie Williams
    23 Jul 2015 | 2:02 pm
    It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers. But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?”
  • 5 Things We've Learned After 5 Years as a Content Marketing Agency

    Debbie Williams
    22 Jul 2015 | 6:00 am
    So much has changed since we launched SPROUT Content as a content marketing agency in early 2010, it’s almost hard to even wrap your head around it all. While companies had implemented the tactic of content marketing, giving people original useful information to help them make purchase decisions, for more than 100 years, the term in the marketing industry was just starting to gain momentum.
  • Do Your Buyer Personas Include Millennials?

    20 Jul 2015 | 6:00 am
    My, how time flies. The first of those supposedly entitled, unmotivated, lazy, technology obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of Baby Boomers and Gen-Xers, the majority of them are growing up not only as responsible hard working adults, but a generational powerhouse that is not to be ignored. The millennials are now 25% of the population and are expected to spend $2.45 trillion this year alone. According to a University of Wisconsin study, 85 percent of millennials are either working or in school.
  • How to Attract B2B Leads Using LinkedIn for Inbound Marketing

    Justin Lambert
    15 Jul 2015 | 6:00 am
    "With over 350 million users, a large number of which are professionals in decision-making positions, you’d be hard pressed to find a better place online to search for quality B2B leads than LinkedIn.
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    Pamorama | Social Media Marketing Blog

  • 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

    Pam Dyer
    12 Jul 2015 | 4:42 pm
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely. You never get a second chance to make a good first impression. First impressions are quick, powerful, and enduring…
  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
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  • Optimizing Your SEO Dream Team
    30 Jun 2015 | 10:37 am
    Whether you’re striking out on your own with a new business or restructuring your current marketing department, you need to be strategic about building your SEO team. We’ll take a look at who should be on it and what each person should be bringing to your SEO game.Picking The TeamDirector of SEO of SEO Manager A team cannot function without a capable leader. While it’s important for the Director to have up-to-the-minute knowledge about the SEO industry, they also need to have experience with managing and motivating their employees. When looking for a Director, try to find someone…
  • The Top Ways To Determine Your B2B Organization’s Social Media ROI
    29 Jun 2015 | 12:24 pm
    The exact ROI of social media is constantly being questioned. Is it worth the time? How do you determine whether or not it’s working? How does this improve my company’s sales? The right goals, tracking methods and calculations can help you figure out exactly how well social media is working for your B2B organization.What Should You Be Doing On Social? The initiatives you take on social media to meet depends solely on your business. However, here are a few guidelines to follow as you wade into the social media pool as a B2B company.Establish your business’s credibility.When your…
  • Leveraging Social Media for B2B Organizations
    29 Jun 2015 | 6:11 am
    Our B2B clients often have a hard time seeing the value in social media marketing. We hear things like, "This doesn't provide any leads," or "No one's going to interact with our content." It's easy to see their side of things because, oftentimes, B2B organizations package their social media content in a way that simply doesn't engage a digital audience. But when we take a look at a certain iconic American company that tends to do things right when it comes to its marketing initiatives, the perspective on B2B social media tactics should be swayed. General Electric is considered one…
  • Social and SEO Are In Cahoots
    31 May 2015 | 9:52 am
    We're living in a digital world, where likes, +1s, sharing, retweeting, and commenting are highly regarded by search engines. Think of social interactions like a voting system. The more people who value your content, the more likely they are to interact with it, and the more likely Google is to value it as well. What do we mean by value here? Well by value, we mean the more likely Google will be to favor your content in search results, something every content marketer is yearning to see. Remember - marketing is emotional and SEO is a key marketing tactic - meaning that it's tied to…
  • Mobilegeddon: The Unknown Future of Mobile SERPs
    1 May 2015 | 11:39 am
    The AftermathAs I write this, it’s been exactly 9 days, 14 hours, and 47 minutes since the ominous Google Mobilegeddon rolled out. But, unlike the upheaval and musical SERPs (Search Engine Results Pages) brought about by previous algorithm updates, unless you’ve been paying very close attention, not much has changed. So What’s the Deal? Although there haven’t been reports of any big losers or winners with this update (yet), there have been some subtle changes in how Google is presenting mobile results. What’s different so far...Destination URLs have been removed from mobile SERPs…
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    CyberAlert Blog

  • Is PR Losing to SEO Agencies in the Content Marketing and Media Relations?

    William Comcowich
    27 Jul 2015 | 7:06 am
    Google’s repeated search engine algorithm changes were supposed to squash search engine optimization (SEO). Some observers even predicted the death of SEO. PR would become the new SEO, they said. Google sought to end black hat SEO tricks that artificially improved search results. The search algorithm changes emphasized the “natural” links from high-quality websites. Updates [...]The post Is PR Losing to SEO Agencies in the Content Marketing and Media Relations? appeared first on CyberAlert Blog.
  • 6 Benefits of Social Media Listening in Pharma and Biotech

    William Comcowich
    24 Jul 2015 | 11:55 am
    More pharmaceutical and biotech companies are employing comprehensive social media listening to access the world’s largest focus group. They are learning that monitoring social media can transform the millions of posts by patients and caregivers into valuable insights that can form the basis for a successful marketing strategy. In addition, social media monitoring can help [...]The post 6 Benefits of Social Media Listening in Pharma and Biotech appeared first on CyberAlert Blog.
  • 3 Case Studies of Successful PR Measurement

    William Comcowich
    23 Jul 2015 | 10:24 am
    Demonstrating the value of public relations to corporate leaders has always been challenging. Many PR pros tend to gravitate to metrics that are easy to capture and report, but CEOs and CFOs don’t brag to investors about Facebook likes or retweets. Top executives want to see proof that funding for PR shows results that impact [...]The post 3 Case Studies of Successful PR Measurement appeared first on CyberAlert Blog.
  • Little Used But Powerful LinkedIn Marketing Features

    William Comcowich
    23 Jul 2015 | 9:52 am
      LinkedIn is known as the largest and probably most effective social media network for professionals and B2B marketers.   Its business-like atmosphere distinguishes it from most other social networks. When people login to the network, they seek to grow their businesses and advance their careers rather than post photos of their cats and children’s [...]The post Little Used But Powerful LinkedIn Marketing Features appeared first on CyberAlert Blog.
  • Reddit: Lessons in Moderating Discussion Board Behavior

    William Comcowich
    22 Jul 2015 | 6:39 am
      The Reddit story of rebellion by volunteers and abusive behavior by some posters offers lessons for managing online communities that many companies operate. As Reddit gained an enormous number of subscribers, it gained the reputation as an online board where users could post pretty much anything no matter how outrageous. Celebrities and political and [...]The post Reddit: Lessons in Moderating Discussion Board Behavior appeared first on CyberAlert Blog.
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    KnowledgeVision » Blog

  • 5 Ways to Make the Most of Your Video Marketing [Interview]

    Samantha Kiley
    20 Jul 2015 | 2:24 pm
    In today’s technologically-centered, increasingly mobile business environment, video has become one of the most powerful tools that industry leaders are utilizing to drive site traffic, enhance marketing campaigns, generate leads, and increase conversions. Study after study has proven that prospects find video highly persuasive and engaging. Read more ...The post 5 Ways to Make the Most of Your Video Marketing [Interview] appeared first on KnowledgeVision.
  • Knovio Warmly Welcomes Former MyBrainshark and 9Slides Users

    Samantha Kiley
    15 Jul 2015 | 2:45 pm
    The landscape of the online video presentation industry has been rapidly changing in the past week with key industry players announcing several major changes in their product offerings.  9Slides and Brainshark revealed that over the next few months, they will be discontinuing their respective free products, Read more ...The post Knovio Warmly Welcomes Former MyBrainshark and 9Slides Users appeared first on KnowledgeVision.
  • The Most Effective E-Learning Solutions for Every Type of Learner [Infographic]

    Samantha Kiley
    7 Jul 2015 | 6:25 am
    Adapting to a Technology-Centered Landscape As a corporate trainer or teacher, you’re probably looking for ways to make your material more engaging and memorable for as many students as possible. The classic teacher-to-student, in-person lecture model is going by the wayside with the rise of interactive Read more ...The post The Most Effective E-Learning Solutions for Every Type of Learner [Infographic] appeared first on KnowledgeVision.
  • How to Make More People Click the Play Button

    Samantha Kiley
    25 Jun 2015 | 8:14 am
    You’ve finally convinced your marketing director to make room in the budget for video production. You’ve spent time creating and perfecting your material, and you just published the video online. And no one’s watching. Over the years, we’ve accumulated several tricks to maximizing the number of people pressing Read more ...The post How to Make More People Click the Play Button appeared first on KnowledgeVision.
  • Can Video Give You More Bang for Your Marketing Buck?

    Samantha Kiley
    1 Jun 2015 | 7:21 am
    Don’t miss out on a huge marketing opportunity by dismissing video – it isn’t as expensive as you think it is! MarketingProfs has called 2015 the “Year of Video Marketing,” and for good reason: video is one of the best tools to use if you’re looking Read more ...The post Can Video Give You More Bang for Your Marketing Buck? appeared first on KnowledgeVision.
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  • How To Focus On Your Blog And Pursue A Freelance Writing Career

    Julie Neidlinger
    27 Jul 2015 | 7:07 am
    Writers have their own brand to build, and just like any other brand, they are encouraged to have a website with a blog. But other brands, and their blog writers, don’t make their living writing. The techniques and practices they use to promote their product or service use writing as a method. What about freelance careers, whose writing is the product? Can blogging hurt your freelance writing career opportunities? What Happens To Your Freelance Writing Career When You Blog? via @JulieNeidlingerClick To Tweet This is a topic near and dear to me, and it popped up on my radar both…
  • How To Improve Your Visual Marketing On Pinterest And Instagram

    Krista Tolstedt
    22 Jul 2015 | 7:07 am
    Each social network appeals to a specific audience. It makes sense, then, to choose the networks you use super strategically to reach the right people. While Twitter and Facebook are solid social networks, depending on your purpose, you may have more success using networks that help you even more with visual marketing, like Pinterest or Instagram. Pinterest and Instagram are great for businesses who create and sell a variety of products like creative brands, food/fashion bloggers, and more. How To Improve Your Visual Marketing On Pinterest and Instagram via @KristaJeanTClick To Tweet…
  • How To Write The Best Copy Ever With Advice From Junk Mail

    Julie Neidlinger
    20 Jul 2015 | 7:00 am
    Are you ashamed at how vulnerable you are to junk mail? Direct response letters are part of the pantheon of junk mail. Or at least, that’s one way to look at them. They are those letters that arrive that sell a product or solicit a donation from you, the main reason the postal service is probably still in business. Yet direct response letters are an example of copywriting that can be extremely effective in getting your reader to take action. And, in that sense, they are not junk mail. They’re a copywriting gold mine. How To Write The Best Copy Ever With Advice From Junk Mail via…
  • How To Easily Turn Passive Readers Into Genuine Brand Advocates

    Chad Keck
    15 Jul 2015 | 9:46 am
    I started blogging in 1999 before the word “blog” existed. Back then it was more like an online journal. I was a pimply high school student at the time and would write a few paragraphs about random geeky topics every day. But I gave up after a few months when nobody seemed to care. A few weeks later, some friends asked me why I hadn’t posted in a while. My chin fell to the floor. It wasn’t that they didn’t care. They just were passive readers. They enjoyed what I wrote, but they just didn’t do anything to show it. How To Easily Turn Passive Readers Into…
  • How To Unlock Quality Content From Your Low-Performing Posts

    Julie Neidlinger
    13 Jul 2015 | 8:17 am
    You had a great idea, you wrote your heart out, and it turned out to be a huge…dud. How do you recoup the time and effort you put into it? Because if time is money, you don’t want to have wasted it. Bottom line, and all of that. Your worst-performing content must be something you learn from, and/or reuse. 10 Ways To Unlock Quality Content From Your Worst-Performing Posts via @JulieNeidlingerClick To Tweet What are some characteristics you’ll see evident in your worst-performing content? I’m going to hazard a guess and say: Weak, vague, or inaccurate headlines Low-grade graphics…
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    Feldman Creative

  • The Beginner’s Guide to Understanding AdWords PPC

    Barry Feldman
    26 Jul 2015 | 10:25 am
    How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads requires creating stellar content and a ton of persistence. It’s not magic. And there are no shortcuts. Pay-per-click is a different story. Patience is not required. You can enjoy results immediately. You won’t succeed with zero understanding of the AdWords PPC advertising platform, however this article will give…
  • Hotties: Trends Rocking Content Marketing in 2015

    Barry Feldman
    19 Jul 2015 | 4:00 pm
      I want to show you two rocking articles about hot trends rocking content marketing this year. They’ll be around for awhile shaping the scene, so you’ll want to know a bit about them. The first one’s titled “7 Smoking Hot Changes Coming to Content Marketing.” It comes from the blog of content marketing maniac Jeff Bullas, whose work often smokes, but is written by up-and-comer Andy Preisler. He looks pretty stern in his profile pic, but his writing is fun. And this post of his packs a ton of power. Andy digs into: Making mobile a priority Visual content…
  • 100 Ways Your Company Loses to Better Online Marketers

    Barry Feldman
    12 Jul 2015 | 10:15 am
    It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give you my take on how the most cunning companies are killing it with online marketing tactics. So here you are: 100 ways companies are thriving on the wild, wild web. Deep post. Read > 100 Ways Your Company Loses to Better Online Marketers by @feldmancreativeClick To Tweet Marketing…
  • The A-to-Z Guide to SlideShare [Infographic]

    Barry Feldman
    3 Jul 2015 | 9:59 am
    There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post, I’ll share with you a new infographic, “The A to Z Guide to SlideShare: Your Cheat Sheet for Mastering the World’s Largest Business Content Community.” A is for Awesome. Check out The A-to-Z Guide to SlideShare #infographic…
  • The Emotions that Drive B2B Purchases

    Barry Feldman
    27 Jun 2015 | 2:00 pm
      You’ve heard from me before on the need to push your readers’ hot buttons. I got into all kinds of writing strategies in Conversion Copywriting: Strategies to Create a Customer Comfort Zone. In case you missed it, here’s my presentation: Copywriting for Conversion from Barry Feldman   Today, we’ll get more insights from Ardath Albee on the subject. Ardath is a B2B Marketing Strategist and author of Digital Relevance: Developing Content and Strategies That Drive Results. In this guest post written for Kapost’s Marketeer blog, Ardath examines how…
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    Big Leap Creative

  • Uncover Your Compelling Brand Story

    Lisa Gerber
    16 Jul 2015 | 9:08 am
    Achieving insight across a wide variety of problems – not just word problems but interpersonal conflicts, music composition (creative problems), for example, typically follows a pattern. We focus all our attention on the aspects of the problem as it is presented, or as we understand it, combing through the different possible solutions and scenarios with our left prefrontal cortex and anterior cingulate. But this is merely a preparatory phase, lining up what we know about a problem. If the problem is sufficiently complex or tricky, what we already know won’t be enough. In a second…
  • Save The Puppies: Keep crisis messaging simple

    Lisa Gerber
    10 Jul 2015 | 8:00 am
    Last month, our much beloved no-kill animal shelter had an outbreak of canine distemper and needed communications help. They are not a client, but the executive director contacted me, and, feeling like Wonder Woman, I immediately cleared my calendar and accepted the mission. It’s not often I get to help save the puppies! The situation had many moving parts (as do most crisis situations) and I wanted to share with you our strategy to address the many audiences and questions we anticipated would arise. First, some background: Canine distemper is viral and deadly. What’s worse,…
  • Is Twitter a Wasteland of Engagement?

    Lisa Gerber
    1 Jul 2015 | 9:53 am
    It’s Summer, and in that vein, I have some lighter reading for you today. If you’re like me, you try to slow down a notch – take off early on Fridays (or take them off altogether), and indulge in that Summer reading list, a little lighter fare than you might normally treat yourself too. Today, I want to talk about social media, choosing what’s right for you, and doing our best not to impose our judgements on others. I am not a fan of Twitter, in fact, I find it to be a wasteland of engagement. I know it’s very un-marketing of me much like my dislike of…
  • How I Edit The First Draft

    Lisa Gerber
    15 Jun 2015 | 9:54 am
    Ann Lamott calls it the “shitty first draft.” Which is good to know because that means  even the best of us start with shitty first drafts. Don’t lose faith in your shitty first draft, for today, I’m going to help you turn it into a good story. This idea all started when I created a screencast for my client, Jen, owner of Sanctuary Bistro, a vegan restaurant in Berkeley, California <-  you should try if you live in the Bay Area. We are helping Jen create a bigger voice in the vegan community so I recorded my process for editing her recent first draft, which I…
  • How To Avoid The Pitfalls in Self-Diagnosing Marketing Needs

    Lisa Gerber
    9 Jun 2015 | 9:03 am
    The other night I watched this episode of The Profit where Marcus Lemonis works with the mom and pop owners of Shuler’s BBQ to scale the business. It is a classic “entrepreneur gets sucked into business” and a scenario many of us grapple with every day. In one scene, Marcus sits down with the potential general manager – a guy named Ewell – to talk about his vision for Shuler’s. Ewell kept talking about how he saw so much opportunity for Shuler’s – tons of growth potential. On Facebook. I found myself yelling at the TV screen. What’s…
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  • Compelling Content Continued: 5 More Tips for Great Blog Posts

    Steve Shaw
    23 Jul 2015 | 2:36 am
    Last week I went through 5 elements of great blog posts, based on an original blog post from a few years back that focused on what made a great article. This older post was itself based on reader responses to a survey on what they considered to be great content. Well, guess what? There are 10 tips in all – I covered 5 last time, and will cover the rest here. As a quick recap, here are the first 5 tips for great blog posts: Provide practical and useful information that improves the life of the reader. The post is long enough to provide the required information. The writing allows the…
  • Creating Compelling Content: 5 Elements Of Great Blog Posts (From A Reader’s Perspective)

    Steve Shaw
    16 Jul 2015 | 3:00 am
    A few years back, I surveyed readers of a previous article marketing-focused blog for their thoughts on what made a great article. Content strategy has since largely shifted to creating content for your own site – your blog – in the first instance, and only then repurposing it for publication elsewhere. I therefore thought it was a good time to revisit those responses, and update them where necessary for the current environment along with adapting them to reflect the creation of blog posts specifically. Interestingly many of the broader principles remain exactly the same. Provide…
  • Is This Vital Part Missing From Your Sales Process?

    Steve Shaw
    9 Jul 2015 | 8:16 am
    I was watching a webinar earlier this week relating to something I was interested in. It had good content and offered what sounded like a great service I nearly invested in. However, there was something vital missing from their sales process. Rather than a live webinar, it was recorded. No, this isn’t the issue, but it did reduce my trust to some extent. I had no prior relationship with the service provider, and for all I knew, it could have been recorded several months earlier and be completely out of date. I therefore wanted to make sure it was all still relevant and that the service…
  • How To Use Twitter Cards For More Sales And Traffic

    Steve Shaw
    2 Jul 2015 | 1:06 pm
    By using Twitter Cards, Tweets linking back to your site no longer contain just text and an optional image or two. They allow you to create a ‘rich media’ experience for readers. That means additional visual, audio and textual content, with the ability to play video and audio from directly within the timeline. These enriched Tweets can help them stand out from the pack, build your authority and credibility, and encourage deeper engagement including click-throughs from followers. In addition, you can use Twitter Cards to capture new leads from directly within the Twitter timeline,…
  • How To Get More Blog Traffic: 101 Essential Tips

    Steve Shaw
    25 Jun 2015 | 8:24 am
    Maybe you’ve just started blogging and you’re wondering about the traffic part. Or perhaps you’ve been blogging for a while, and it’s all feeling a bit, well, empty. You check your traffic stats – again – and feel a bit disheartened. Again. Should you continue? Or is this ‘blogging for traffic’ thing a bit mythical? It’s easy to lose heart and become demotivated. Far too many give up way, way too soon. It takes time. The most important tip of all is to hang on in there and keep blogging. For traffic, it’s the best investment you…
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    Kapost Content Marketing Blog | RSS Feed

  • Build Your Own Marketing Metrics Dashboard [Template]

    Mike Clark
    27 Jul 2015 | 5:00 am
    Measuring content performance is a complicated process since it involves gathering metrics from multiple sources. You’ll want to make sure you’re gathering metrics for both internal and external reach, and if you don’t have a comprehensive interface to keep track of all your information, things can get messy fast. Building a marketing metrics dashboard helps you easily organize your data. For a full outline on navigating your marketing metrics, check out our eBook The Blueprint to Marketing Metrics for Content. Now, let’s look at some steps you can take toward building an efficient,…
  • 3 Secrets to Great Content in the B2B Marketing Funnel

    Amanda Nelson
    24 Jul 2015 | 5:00 am
    B2B marketers have a huge and exciting challenge every moment of every day: a long buying cycle. The B2B buying cycle can take 30, 60, or even 90 days, and there are many stages that the customer experiences before signing on the dotted line. In addition, B2B marketing puts a lot of money and resources at stake. You need to nurture your prospects all the way through the process. It’s about driving them through to the sale by creating great content at each stage of their journey. Here are three secrets to providing great content at every stage in the customer journey. 1. Own Each Phase…
  • 5 Reasons Tracking Metrics in Spreadsheets Sucks

    Erica Lindberg
    23 Jul 2015 | 5:01 am
    Raise your hand if you love tracking metrics in spreadsheets. Anyone? Anyone? That’s what we thought. Trying to track metrics in a spreadsheet is a painstaking, pull-your-hair-out process that takes up valuable time—something most marketers don’t have enough of already. But in the age of content dominating the B2B space, marketers are hungry for metrics to track their content impact. But the problem most marketers face is not knowing how and what to measure. Only 21% of marketers say they are successful at tracking ROI Only 21% of marketers say they are successful at tracking…
  • On Empathy and the B2B Buyer

    A. Pirot
    23 Jul 2015 | 5:00 am
    If you’ve read my previous two blogs, “Leaning in” and “Forcing a Choice,” you’ve been introduced to the importance of (1) understanding B2B buyers’ fears, (2) building trust and self-acceptance, and (3) managing a concrete choice between two distinct options. This week, we’re discussing “stepping into another’s shoes,” or empathy. Especially in the B2B world, there is a general sense that empathy (or standing in another’s shoes—with compassion) has less of a place. It sounds a bit “soft.” Empathy in the…
  • 6 Tips on How to Publish on Medium

    Jordan Rothenberg
    22 Jul 2015 | 5:00 am
    The mixed media approach to quality content creation has been increasingly proven to add value to an inbound marketing funnel. And while there may be advantages to publishing on your owned channels vs. third-party channels, today we’ll dive into how to most effectively publish on Medium, the third-party blog-publishing platform brought into existence in 2012 by Twitter Co-founders Evan Williams and Biz Stone. So here goes—your 6 tips for how to publish on Medium. 1. Take Advantage of Formatting On Medium, it’s WYSIWYG (What You See Is What You Get). Although sometimes it takes…
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    Accelity Marketing

  • 3 Ways to Practice Self-Care During Your Workday

    Beverly Bean
    27 Jul 2015 | 7:43 am
    This post comes from Beverly Bean, an author in our series of guest bloggers. Learn more about her here. From intern to CEO, everyone needs and deserves to take breaks from the hustle and practice some stress relief. This can be especially difficult when emails are overflowing, clients are expecting replies to their questions, and it feels like there’s hardly enough time to even grab lunch. Too often does self-care get put on the back burner.Click To TweetIt can be done so easily, and it’s really not our faults at all. We’re trying to put others before ourselves to make sure the best…
  • 10 Habits That Differentiate Doers & Talkers

    Quentin Allums
    21 Jul 2015 | 7:08 am
    I am a firm believer that if someone wants something bad enough then they will find a way to get it. Yes there are variables, inequality and things that get in our way but a doer will almost always do and a talker will almost always simply talk and fail to back it up. Here are 10 habits that differentiate those that talk and those that achieve. Doers Plan Each Day the Day Before A doer understands that planning each day the evening before makes life that much easier. It allows you to head to bed with an easy mind and lets you wake up with a clear idea of what your task list looks like for the…
  • Tips to Increase Your Blog Post Popularity

    Jessie Senglaub
    14 Jul 2015 | 7:12 am
    You wrote a killer blog post. You’re proud of it. It’s interesting, it answers the needs of your audience, it looks visually appealing, and the list goes on. Maybe it’s even your favorite post you’ve written. But you’ve noticed in the past that your posts don’t get shared as much as you’d like. They’re getting decent reach, but how great would it be if they spread like wildfire? Getting something to go viral is pretty rare, and I’m not going to claim that I have the magic method for this. But there are a few tactics for encouraging people to share your posts. 1. Quote…
  • 3 Questions Every Marketing Campaign Should Answer

    Charlie Antoine
    13 Jul 2015 | 7:00 am
    This post comes from Charlie Antoine, an author in our series of guest bloggers. Learn more about him here. Ready to launch your next big marketing campaign? You must ask yourself three very important questions that define your objectives and message. The message is the driving force to achieve your marketing goals, so don’t make the mistake of simply adapting it to a pre-selected medium. 1. What? What is it that you are trying to convey? This is the first question to answer in developing your campaign’s message and purpose. Some common examples include: Drive awareness Be…
  • Prove Marketing ROI in 3 Simple Steps

    Jackie Steinmetz
    7 Jul 2015 | 7:17 am
    This blog was written by Jackie Steinmetz, owner of Accelity Marketing, for – read the original blog here. Return on investment (ROI) can be hard to measure—especially when you’re a marketer. Marketing professionals tackle this in many different ways, but there are a few things to consider while making these decisions. Here are three universal steps to help you prove your marketing ROI. 1) Establish a strategy first. If you never truly define your strategy, defining success is impossible. What do you want to accomplish, and how? Make sure you have a plan in place so…
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    Visually Blog

  • Content Analytics and Terminology: Our CEO Breaks it Down

    Elliott Brown
    23 Jul 2015 | 2:00 pm
    From that first pageview to a closed opportunity, content marketing has a language all its own. As a primer for brand marketers, Visually CEO Matt Cooper just posted a linguistic launchpad into the world of content analytics for BrandRepublic. Here’s a quick preview: Without a basic knowledge of the underlying analytics of a campaign, your content marketing is destined toward inefficiency and lost sales. Content from creatives who understand the numbers behind what works and the basics of the systems that drive the results will be able to make informed decisions that drive client and…
  • Best Practices for Crafting Internal Brand Training Videos

    Nate Birt
    8 Jul 2015 | 6:00 am
    Your creative team spends a lot of energy investing in content for the audience you serve. When was the last time you turned the tables and created collateral for internal purposes only? Among the types of content you could produce for internal use, video should be at the top of your list. This blog has previously covered the opportunities of B2B video and the keys to winning video micro-content. The fact is, video consumption is widespread; video content is extremely engaging; and video can be crafted for any span of time to appeal to just about any audience. Additionally, we live in an era…
  • Tips for Writing Pithy and Engaging Copy

    Nate Birt
    6 Jul 2015 | 6:00 am
    Few people can claim to have prose the caliber of Shakespeare’s. But you don’t have to be the Bard to be successful at crafting copy for your brand. In fact, one of the best pieces of advice for today’s digital platforms comes from “The Elements of Style,” a book co-authored by William Strunk and E.B. White. There, students of consonants and syllables will find a rather bold directive: Omit needless words. See point No. 13 here for more information. We’ll examine advice for good (and tight) writing that can elevate content marketing to a new level. If you haven’t yet pulled out…
  • Truffle Pig Takes on Content Creation, Distribution and Analytics

    Lizetta Staplefoote
    24 Jun 2015 | 2:54 pm
    Yesterday, Snapchat, WPP, and The Daily Mail announced a unique content marketing partnership. Aptly named Truffle Pig for the specially bred pigs famous for sniffing out highly valued truffles deep underground, the union joins the world’s biggest names in marketing, content and community to give businesses a one-stop shop for positioning and messaging, content strategy and creation, video production, social media management, audience development, and analytics. How Will Truffle Pig Impact Content Strategy And Planning? Delivers an end-to-end content machine. Creating successful content in…
  • How to Create and Manage Showstopping, Effective Sales Collateral

    19 Jun 2015 | 10:42 am
    Content marketing is the leading focus for marketers in 2015. Nevertheless, content isn’t only for marketing purposes. After all, once your customer has done their research, consumed your brand’s marketing content, and has decided that your solution just might be the one to solve their pain points, your sales team needs to provide them with the content and knowledge to continue engagement and answer all questions. 49% of organizations say they use sales lead quality to assess content marketing success. This is to say that, the final stages of a customer’s journey into your…
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    Content Marketing Blog |

  • The Ultimate Cover Letter Checklist: What to Include in a Cover Letter

    28 Jul 2015 | 1:51 am
    Peanut butter and jelly. Milk and cookies. Resumes and cover letters. Some things are just bettertogether. Now, it may not be delicious or sweet—or even very good to eat—but a cover letter is still one very important half of a perfect pair—at least when it comes to applying for jobs. A cover letter is a short, one-page letter that you send along with your resume when applying for a job. It allows you to showcase your skills, interest, and intent, and it is used to expand upon the information in your resume, particularly as it relates to your work experience. Crafting the…
  • How to Perform a Social Media Cleanup Before a Job Search

    28 Jul 2015 | 1:51 am
    Performing a social media cleanup has become an important part of the job search process. Whether you realize it or not, what you post online becomes part of your personal brand, and those pictures from that one summer camping trip you barely remember from your early 20s can come back to haunt you. Potential employers can and do check job candidates' personal social media accounts, making social media etiquette an important factor to keep in mind. How you are portrayed online can affect an employer's impression of you before you even meet face-to-face. To begin a social media cleanup, run a…
  • How to Increase Organic Traffic: 6 Handy Blogging Tips

    28 Jul 2015 | 1:51 am
    Nowadays, companies, brands, and even individuals are expected to have an optimized Internet presence. Whether a business creates a blog as part of a marketing initiative or an individual uses blogging to promote a personal brand, having a blog that draws organic traffic has become an important aspect of creating a successful online presence. Though it can be tempting to pay for ad space, organic traffic is more important. Organic traffic consists of individuals searching specifically for you or your niche service or product, which means these are the individuals who are most likely to…
  • 5 Types of (Not So) Professional Emails You're Sure to Encounter at Your Office Job

    28 Jul 2015 | 1:51 am
    Coffee brews, keyboards click, and professional emails fly. Office life is one of constant correspondence, sometimes even with people you could reach out and swat if the desire struck—which, undeniably, it does from time to time (especially when you find yourself the recipient of one of these five common—and irritating—types of professional emails. 1. The "I don't want to bother you, but…" What it looks like: Someone asking very politely for a favor. What it really is: A desperate, clinging, last-ditch cry for help. RE: A Quick Favor Hi Kathryn, How are you? How's the…
  • How to Botch an Interview: 6 Job Interview Mistakes You Can't Afford to Make

    28 Jul 2015 | 1:51 am
    Interviewing for a new job is a stressful process. How do you convince a total stranger that you'rea competent, qualified adult? Well, start by making sure that you are, in fact, a competent and qualified adult, and then study these six job interview mistakes so that you can avoid them during your own quest for employment. We all make mistakes, but if you prepare yourself properly, you'll never have to make these mistakes. Ever. Mistake #1: Going in blind Interviewer: So, what do you know about our company? You: Oh. Um, I read that you, um, make cardboard boxes? You're a cardboard box…
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    Roojoom Blog

  • 5 Cases for Why Your Social Sharing Needs WhatsApp

    Orlee Gillis
    22 Jul 2015 | 6:50 am
    Lately I’ve spent time sifting through our vault of Roojoom Content Journeys, trying to identify a cause behind the varying shareability and views rates. I spotted a mysterious column among the charts: WhatsApp dominates the sharing scores of the 5 most viewed Roojooms, it’s clearly our most frequent sharing channel. This past March, we added a WhatsApp sharing button to our Roojoom Content Journey mobile template. Since adding the sharing button, 5 of our most successful customers have seen significant increases in their Roojoom Content Journey sharing rates. You can see the button…
  • How Should I Measure Engagement? Finding Your Best Metric

    Orlee Gillis
    16 Jul 2015 | 2:42 am
    Recently, at Roojoom, we’ve pondered about our own strategies for measuring engagement. Our MO has always been: the more engaged our readers are, the more likely they are to convert. But why do we think this? And how can we be so sure? Until recently, Medium referred to themselves as a “platisher” — a verbatim definition from Williams himself. Platisher translates into part-platform part-publisher, a joint content hub for in-house journalists and outside contributors alike. Austria, Teenage girl lying and reading book on jetty (source: Platishers aside, we…
  • Got a Game Plan? Your Content Repurposing Needs One Now

    Orlee Gillis
    13 Jul 2015 | 3:37 am
    What is their coach telling these aspiring soccer players? They’re actually shouting ‘Do More with Less!’ before they put their final hands-in. How is this connected to Content Repurposing? Let alone Content Marketing? For starters, without knowing their game strategy and equipping themselves to carry it out, these guys are less likely to score their winning goal. Strategy is key. Success will follow. Once you invest in high quality content, your finished product was only made possible by hard work, brainstorming, and hours of perfecting your masterpiece. Before diving into another era…
  • Your Content Engagement is Begging: Stop Using Stock Images

    Shirley Pattison
    5 Jul 2015 | 6:14 am
    Stop. Just stop. If you want to do something right in the last half of this year, give yourself this resolution: ‘I will not use another stock image until the end of the year.’ I know it’s easier and cheaper to resort to stock images. But try out this resolution for only 6 months, and you can actually see the benefits of using original images, their effect on traffic, engagement and all your other marketing goals you set for the next two quarters. Sounds good, right? (source: Even 20th Century FOX had an ‘in gest swipe’ at the stock image industry. Now you know…
  • 11 Ways to Ace Content Repurposing

    Yael Kochman
    30 Jun 2015 | 4:15 am
    Have you ever concluded that one or several of your content pieces have performed exceptionally well? Even significantly better than other pieces? Your content (and all those involved in it’s creation) deserves a hearty pat on the back, as well as songs of praise. But once your content performance parade reaches its end, what do you do with your treasured work? How it All Began… At Roojoom, we found that the topic of content repurposing was one of our top performing pieces of content. Our blog post 23 Tools for Content Repurposing, that was published on Outbrain, got us more…
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  • 11 Types of Content That People Love To Share

    27 Jul 2015 | 3:39 am
    Content marketing is about attracting attention.Then it’s about turning that into engagement and converting that into leads and customers. The ultimate goal is to create such loyal fans and advocates that they rave about you online and offline. That’s when the real magic happens. You only have to look at Apple that has its customers waiting in lines for 48 hours to get their latest phones to understand that fan power.But that goal of attracting traffic and attention is getting harder. Source: Content Marketing Tips: 11 Types of Content That People Love To ShareRights to all content (text,…
  • Why Content Marketing is Imperative for the Future of Public Relations

    27 Jul 2015 | 3:30 am
    Major changes in the digital marketing and PR world have revealed how social technologies, devices and ubiquitous internet access have opened the doors for all-the-time, “everywhere” connectivity to the web.That connectivity enables consumers and brands alike to: Create, Consume, Publish, Interact and Transact anywhere, anytime. From tablets to smartphones to getting digital content via your car, the relationship between technology and people has had a major impact on how information is discovered, consumed and shared or acted upon.These changes in behaviors and technology represent…
  • 10 Content Strategies to Rapidly Build a Larger Audience

    16 Jan 2015 | 4:16 am
    Content marketing has exploded in popularity over the last few years with seemingly every business kicking up their own blog or publishing guides and ebooks. In practice, content marketing involves generating valuable content that subtly promotes your brand and attracts an audience, who will hopefully one day become customers. While some businesses have a knack for creating content readers love, others, however, fall short, particularly on content that “attracts an audience.”What separates the content marketing winners from the losers? Source: 10 Content Strategies to Rapidly Build a…
  • A Content Marketer’s Checklist: Editorial Calendar Essentials

    18 Nov 2014 | 3:18 am
    Even the most steady and stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of our organization’s content marketing program. Source: A Content Marketer’s Checklist: Editorial Calendar EssentialsRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
  • How Lego Builds Imaginative Content Marketing

    7 Oct 2014 | 12:52 am
    Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy. In the first half of 2014, the company reported that its sales increased by 11 percent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to The Lego Movie, which was released this past February and made $468 million around the globe while kids flocked to the store to grab their toys related to the film. How Lego Builds Imaginative Content Marketing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly…
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • The 4 Pillars You Need to Tell Great B2B Stories

    16 Jul 2015 | 5:00 am
    Stories can help you connect with customers on an emotional level, show your value and stand out from the competition. Here’s how to add compelling stories to your B2B marketing mix … Discover How to Tell Great B2B Stories Back in the days of Mad Men, marketers could tell customers how to think and what to buy. But times have changed. Customers no longer trust advertising and don’t want to hear companies talk about how great they are. To stand out, B2B companies must reach customers on an emotional level. I recently spoke with Ira Haberman, Director of Storytelling at Brainrider, about…
  • 5 Keys to an Amazing B2B Content Experience

    8 Jul 2015 | 5:00 am
    Publishing great content is only half of the equation. You also must give your audience a great content experience if you want them to keep coming back for more. Here’s how …   “If a piece of content is published, and nobody reads it, does it exist?” This was a question that Hana Abaza asked when she spoke at Pipecon, a B2B marketing and sales pipeline conference in Toronto. Many B2B marketers produce great content. However, it may not bring them the shares, leads and conversions that they hope for. According to Hana, VP of Marketing at Uberflip, the problem may not be your content,…
  • How to Get More Value From Your Articles

    3 Jun 2015 | 5:00 am
    Articles and blog posts are a B2B marketing power tool. Here’s how to get more value from all of your articles, so you can reach a wider audience, attract more leads and turn them into customers … Articles and blog posts are a B2B marketing power tool. Make sure you get the most from them.   Articles – including blog posts – are one of the top B2B marketing tactics. And with good reason … They can enhance your thought leadership, improve your SEO and bring more targeted leads to your content. Articles are also useful for educating and nurturing leads throughout your sales…
  • 7 Keys to Successful Content Marketing

    27 May 2015 | 5:00 am
    The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know … One of the biggest challenges in content marketing is getting traction. You may publish an amazing, thought-provoking article on your blog but then nothing happens. No shares … no comments … no rush of new leads calling … How can you get more of your ideal customers to read and share your content? The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get…
  • How to Attract B2B Customers With Personalized Content

    20 May 2015 | 5:00 am
    Personalizing your content can help you attract more customers and stand out from the competition. And it may not take as much time or effort as you think … Today’s marketers are producing more content than ever. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, 70% of B2B marketers are creating more content than they did one year ago.  With this flood of new content, it’s getting harder to stand out from the crowd. But, unfortunately, most of this content is generic and doesn’t help customers make informed buying decisions. B2B buyers want to read…
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    Vero » Email Marketing Best Practices and Resources

  • Design at Vero: a look through the years

    Chris Hexton
    26 Jul 2015 | 2:17 pm
    Two months ago we hired our first full time Product Designer at Vero. We’re excited about fully realising all of the great ideas we have in mind to help you communicate better with your customers. Prior to two months ago, Damien and myself led our Product Design. We’re smart problem solvers, yet we’ve got zero real design experience. We followed a strict formula and, because of this, we did a solid job. The formula: talk to customers, identify problems, propose solutions, put those solutions in front of customers and then build the actual solution. A great mentor of mine…
  • How Udemy Generates More Revenue with Smart A/B Testing

    Jimmy Daly
    21 Jul 2015 | 2:25 am
    Like most “growth hacks,” the value of A/B testing has been lost in the rush for game-changing results today. As any experienced marketer or entrepreneur knows, there are no silver bullets when it comes to scaling a business. A/B testing, like every other tactic, has its place in the marketing toolbox. Used correctly, it can drive incremental gains. Many incremental gains lead to traction, which can lead to real growth. A/B testing is as important for the mindset as it is the data. A commitment to A/B testing is an indicator that you’re running a data-driven business. Going…
  • 15 Retention Emails to Reduce Churn and Keep Your Customers Happy

    Jimmy Daly
    13 Jul 2015 | 4:00 am
    Email isn’t the only way to retain customers but it’s low-hanging fruit for most businesses. While most customers stay for a great product and exceptional customer service, you must acknowledge that some churn is caused simply by apathy. Most of your customers don’t have time, or simply don’t care enough, to squeeze every last drop of value from your product. Even the best products have features that are lightly used, and customers who forget why they signed up in the first place. Your product team is constantly improving the product – that is the core of…
  • Case Study: Evernote’s Simple But Useful Onboarding Emails

    Jimmy Daly
    6 Jul 2015 | 6:36 am
    How long has “Update the onboarding emails” been on your to-do list? Onboarding is the process of getting new users to “first value” as quickly as possible. The sooner customers use your product’s best features, the sooner they’ll see an ROI on their investment and the more likely they are to stay. Onboarding is especially pertinent for businesses that offer free trials and freemium plans. If you can’t show non-paying users why your product is worth paying for, don’t expect them to hand over their credit card. A good onboarding sequence…
  • A Guide to Triggering Personal Emails

    Jimmy Daly
    29 Jun 2015 | 4:00 am
    Marketers have a tendency to over-automate. How many meetings have started with a great idea and ended with an “optimization plan”? Too many. The temptation to put tools, processes and triggers in place from the word “go” isn’t always a good idea. As Jason Fried wrote on the 37signals blog, “premature-automation can lead to blindness.” When you take human interaction out of a system, you’re removing key opportunities to see what really happens along the way. You miss stories, experiences, and struggles – and that’s often where the…
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    Wylie Communications, Inc.

  • Are you giving your readers e-somnia?

    Ann Wylie
    25 Jul 2015 | 10:00 pm
    Bedtime screen reading keeps folks up all nightHere’s one more obstacle to reaching readers online: Reading that email or blog post before bedtime can literally cause your readers to lose sleep.One more thing that’ll kill you The blue light from an electronic device may increase your readers’ risks for cancer and heart disease. Image by James Royal-LawsonAt least, that’s what researchers from Harvard Medical School at Brigham and Women’s Hospital say.The researchers observed folks reading an e-book on an iPad for four hours before bedtime. Then they watched the…
  • Shatter the pyramid

    Ann Wylie
    18 Jul 2015 | 10:00 pm
    Another communicator takes on the featureToo many communicators married the inverted pyramid when they were 19, have made a lot of triangular babies and have remained monogamous for all these years. Problem is, the traditional news structure doesn’t work well with humans.If only all pyramids were this colorful Add color to your copy with a feature instead of a news structure. Image by *Psycho Delia*But Janelle Davis, for one, has started to flirt around with other structures. During my Catch Your Readers Master Class in April, the public relations strategist for the American Academy of…
  • How is editing like closet tidying?

    Ann Wylie
    11 Jul 2015 | 10:00 pm
    Audition your words to go in, not outWhen Lynn Wylie, aka Best Sister Ever, sent me an Unfancy blog post arguing that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.Come out of the closet When cutting clutter from copy, as well as from closets, change your focus from what goes out to what stays in. Image by Rubbermaid ProductsAfter all, Dear Reader, Aunt Ann is a maximalist. I love Jessica Harper’s quote in Pennies From Heaven: “It’s not the money; it’s the stuff!” My jewelry box is seven stories high. When someone…
  • Color bind

    Ann Wylie
    4 Jul 2015 | 10:00 pm
    Yes, Communicator, you can make your copy more colorfulHow can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story?By helping you add concrete detail to your message in 30 minutes or less.One of my favorite editing assignments is to turn dry, abstract message into colorful copy — without going back to the subject matter expert for an interview.Here are some simple approaches you can use to find juicy details that transform your story from “meh” to masterpiece, along with…
  • Activate the passive voice online

    Ann Wylie
    27 Jun 2015 | 10:00 pm
    Write subject-verb-objectPeople understand the active voice more easily than the passive voice.According to Jan H. Spyridakis, author of “Guidelines for Authoring Comprehensible Web Pages,” people:Remember active sentences verbatim better than passive ones. (Blount and Johnson, 1971)Read active sentences faster than passive ones. That may be because active sentences are usually shorter than passive ones. (Bostian 1983)Preferred the active voice and found it more familiar than the passive voice. (Bostian 1983)Found active copy easier to read than passive copy. (Kintsch 1993)So…
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    Lush Digital » Brand Newsroom 46: Tweet Perth and the Value of Online Community

  • Brand Newsroom 46: Tweet Perth and the Value of Online Community

    Team Lush
    27 Jul 2015 | 11:44 pm
    With an audience of 100,000 unique followers across Twitter, Instagram, Facebook, Google+ and LinkedIn, and hundreds of thousands of visitors to the website, Tweet Perth is one of Perth’s fastest growing content platforms. They have reached a status many local and national brands aspire to, so what lessons can your brand take from their journey? This week on Brand Newsroom the team interview Adam Barrell, the founder of Tweet Perth. According to Adam, a key step to reaching success was focusing on the audience first above all else. After patiently growing a loyal audience for four years,…
  • A Marketer’s Guide to the Curiosity Gap

    Team Lush
    26 Jul 2015 | 2:30 pm
    “You’ll never believe what this marketer accidentally published on the company blog” “We tried this shocking content marketing technique… and it worked!” Does this style of headline seem eerily familiar? That’s because they’re using a technique called the “curiosity gap” to pique your interest and persuade you to take action. The curiosity gap is frequently used by sites like Upworthy and BuzzFeed, yet some see it as an undesirable technique. Many in the content marketing space see the technique as a cheesy and manipulative way to get high click-through rates to online…
  • Composition: Achieving Greatness in Film Production

    Team Lush
    22 Jul 2015 | 2:30 pm
    You’re a filmmaker. Your neighbour is probably a filmmaker. Chances are your Great Aunt Mable is also a filmmaker. Anyone with a smartphone and the ability to press record is a filmmaker. The web is teeming with budding videographers publishing their own content and sharing videos. Video consumption is gaining traction with the statistics to support.  In January 2015, Facebook reported 3 billion video views per day (Sarah Matista, Pagemodo) More than 80% of senior executives watch more video than they did a year ago, and 59% of executives would rather watch a video than read an article…
  • Brand Newsroom 45: Getting More Earned Media

    Team Lush
    22 Jul 2015 | 12:29 am
    When brands pursue content marketing, they usually focus on publishing through the Internet and social media. Does this inhibit them from reaching their full potential? This week the Brand Newsroom team discusses how business can capitalise on traditional media to extend the reach of their content. Find out why your content gets a stamp of authority and credibility and where many brands go wrong in their approach. With years of experience working in the space, Nic Hayes and James Lush share insider tips on changes you can make to your content in order to appeal to traditional media outlets.
  • One Rule of Consistently Great Content

    Team Lush
    20 Jul 2015 | 2:30 pm
    Nic Hayes, Managing Director of Media Stable, shares his thoughts on the importance of keeping consistency at the heart of your content marketing strategy. He believes it’s more than a discipline; it’s vital in maintaining your authority. -Ed In a recent episode of the Brand Newsroom podcast, I raised the issue of consistency and its importance in maintaining a position of authority and leadership. Being consistent is a challenge for many as it is a commitment that often falls away when resources such as time, money and energy start to wane or shorten. The consistency trait tends to be…
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    Copy Dojo

  • These Companies Are Using Copywriting to Make Customers Smile

    Eric Moeller
    22 Jul 2015 | 11:00 am
    Do you look for different places your business can more effectively use copywriting? If yes, where do you use it? Are there unique places and ways you’re using copy? If you’re not looking for more places to use it, why not? The thing is, if you start to look around, you’ll see some businesses are using copy in fun and interesting ways. It’s often very subtle, but their aim is to make their customers feel good. To share some positivity and fun. Does positivity sell? I don’t have proof, but I suspect it does. Potential benefits aside, why not try and make someone (especially a…
  • How One Email Can Destroy A Customer Relationship

    Eric Moeller
    15 Jul 2015 | 1:45 pm
      Do you love your customers? Ok, maybe love is too strong of a word. Do you appreciate them? I’m sure you do. I certainly do. And so we should! Without our customers, we don’t have a business. You can imagine how a customer would feel after receiving a message like the one I’ll share with you in a moment (the names have been removed). This was a renewal email a friend (and Copy Dojo reader) received from his local chamber of commerce: Dear [Customer’s Name], FINAL REMINDER We are disappointed that your membership has not yet been renewed and wonder whether this has been…
  • A Questionnaire Mistake Which Sales Copywriting Can Fix

    Eric Moeller
    10 Jun 2015 | 11:00 am
    Every day companies send bad questionnaires to their customers and prospects. But what they don’t realize is that they damage customer relationships. The good news is that there’s a simple solution… Use sales copywriting in all customer communications – including  questionnaires – to ensure your content is focused on them. Have you ever sent a questionnaire to your customers? If so, what did you want to want to find out about your customer? I recently received a questionnaire from a business which was a blatant attempt to find out how they could sell to me. They didn’t…
  • Announcing: “Rock Your Sales Copy”

    Eric Moeller
    13 May 2015 | 11:30 am
    For the past 12+ months, I’ve been slaving away in the dojo, secretly, late into the night. In addition to writing blog posts for Copy Dojo, and contributing guest posts to many other sites around the interweb, I’ve been quietly working away on creating something for you. Readers had requested a sales copywriting course which teaches the fundamentals, for people who don’t want to come across as too salesy, in the Copy Dojo style. After 12+ months of development, I’m thrilled to announce the release of Rock Your Sales Copy. What is Rock Your Sales Copy? Rock Your Sales Copy is an…
  • How to Write Sales Copy like AppSumo

    Eric Moeller
    8 Apr 2015 | 11:00 am
    AppSumo has quickly grown into a successful business, and has become a poster child for list building. In less than 5 years they’ve grown their email list to 750,000! Pretty amazing. How did they do this? One of their not-so-secret weapons has been sales copywriting. Check out this SlideShare presentation to understand how they use sales copywriting, and you can use these ideas on your site. As you’ll have noticed, AppSumo use a REALLY informal tone in their sales copy. It often comes across as someone talking to or sending an email to a friend. I’m sure this is…
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  • How-To: Rank Higher on Google – #infographic

    Navneet Singh
    20 Jul 2015 | 1:59 am
    Google search rankings are really hard to get if you are competing for a competitive terms. However, if the approach is correct your site might start ranking before the required time. There are many... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Step-by-Step Guide for Getting Started with Google AdWords

    Navneet Singh
    6 Jul 2015 | 11:20 pm
    Google adwords or pay per click is proved to be the most effective marketing channel for some companies. It brings a comparatively lower cost per acquisition than other channels and consistently... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 22 Tips to Create Content for your Audience

    Navneet Singh
    5 Jun 2015 | 7:16 am
    As a content marketer, the biggest challenge is to create new content that your audience would search and enjoy reading it. To solve this, Copyblogger has created an infographic that will help in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 16 Tips for a Successful Local SEO Campaign

    Navneet Singh
    21 May 2015 | 9:53 am
    An expert plumber starting a business cannot be successful if he does not market himself well. Local SEO is growing fast and soon will be one of the top preferences of small business and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 15 SEO Audit Tips Every Website Owner Should Know

    Navneet Singh
    15 May 2015 | 12:13 pm
    These search engine optimization audit tips will help you to keep your site on top among your competitors. An SEO audit will help you to find problematic areas of your web site, so you can correct... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Story Bistro

  • How to Make Your Call to Action a Call to Adventure

    Téa Silvestre Godfrey
    27 Jul 2015 | 10:11 am
    Are you ready for an adventure, Storyteller? Or is your life already so full of strange and crazy that you only long for a quiet house and some peaceful chain-napping? Either way, I have a special invitation for you. But first, let’s talk about your biz story and The Hero’s Journey… If you’re at all familiar with that ancient storytelling framework, you know that the hero doesn’t really get started until she gets that all-important “Call to Adventure.” And since your business is a story, it too, has a Heroic protagonist that will — in some way…
  • SSC 1.2 :: The Meeting

    Téa Silvestre Godfrey
    23 Jun 2015 | 4:16 pm
    Julia stood on the sidewalk, the letter in her hand. She looked at it again and then searched the storefronts for a matching address. There IS no 404. Am I even on the right street? She craned her neck to read the street sign. Hmm. West Burnside. It’s the right street. She turned around to look the other way and jumped. A woman in a white blouse and sensible shoes seemed to have appeared out of nowhere. “Are you here for the meeting, too?” “Um, tea with Yolanda?” “Yep. You’re in the right place. “And yes, it IS hard to find. We’re hiding in back of this place.” The…
  • SSC 1.1 :: The Invitation

    Téa Silvestre Godfrey
    23 Jun 2015 | 8:06 am
    Julia stood in the same spot she always came to when she wanted to disappear. The young adult stacks were in the far corner of the upstairs level. It was the quietest section of the store and easy to hide there. Usually. She stared at the shelf in front of her, looking at the authors’ last names. R, S, T… I should be writing my newsletter right now. Not stuck here re-shelving books. I’m never going to get my business off the ground, if I can’t get the flipping marketing done. Julie’s frustration was especially acute tonight. Her dad passed away a year ago yesterday. And she…
  • 9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories

    Téa Silvestre Godfrey
    18 May 2015 | 11:05 am
    Ideas. If you’re like most entrepreneurs, you’re distracted by at least one or two every day. If you’re lucky, one or two might spark your next great blog post or a heartfelt email to your subscribers. (LOVE those.) But if those ideas just seem to distract you from getting your marketing done, it’s time to refocus. It’s time to find new kinds of inspiration when you’re tired of trying to write “web copy that sells” and you come up blank. Even if you’ve generated a list of topics ahead of time, you can still get bored and feel…
  • What The Beatles Can Teach You About Telling a Story With Your Home Page

    Erin Howard
    7 May 2015 | 12:09 pm
    How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who recently asked me if I was alive during “Little House in the Prairie” times). So I was excited when one of my favorite podcasts, The Nerdist, recently interviewed Paul McCartney. During the interview, McCartney talked about the band’s early days playing clubs in Hamburg, Germany. Popular lore says that the Beatles achieved overnight…
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  • News about #FinanceMarketingBlog

    Samuel Mignot
    14 Jul 2015 | 2:27 am
    Dear Readers, Due to personal reasons and for the next couple of months, I will not be able to keep […] The post News about #FinanceMarketingBlog appeared first on #FinanceMarketingBlog.
  • You’re a good banker… so what?

    Samuel Mignot
    23 May 2015 | 8:26 am
    It is widely accepted – and logic – that information is key for the Financial sector. No matter if you’re […] The post You’re a good banker… so what? appeared first on #FinanceMarketingBlog.
  • Patrick Mignot (1955 – 2015)

    Samuel Mignot
    4 May 2015 | 2:00 am
    On March 12th, at 11 a.m., Patrick Mignot – my Father – passed away, at 59 years old.  Unconditional source […] The post Patrick Mignot (1955 – 2015) appeared first on #FinanceMarketingBlog.
  • Millenials, e-Commerce Sales and Social Media for Financial Advisors

    Samuel Mignot
    14 Mar 2015 | 12:08 pm
    Financial products and services consumers are changing. The same old recipes don’t work anymore and Financial actors have no choice […] The post Millenials, e-Commerce Sales and Social Media for Financial Advisors appeared first on #FinanceMarketingBlog.
  • Old SEO vs new SEO

    Samuel Mignot
    25 Feb 2015 | 1:47 am
    Search Engine Optimization is a constantly evolving field and 2015 is seeing lots of changes. Google, Yahoo and Bing regularly improve […] The post Old SEO vs new SEO appeared first on #FinanceMarketingBlog.
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  • 21 Advanced Strategies to Drive More Free Website Traffic Today

    Michael Karp
    7 Jul 2015 | 10:25 am
    Over the last 5 months, I’ve had the opportunity to work with an awesome client growing a brand new website. We don’t have a big budget (practically none), but we’ve managed to get some great results: 58,511 page views 28,428 unique visitors 1,158 email subscribers A fast-growing online community Due to our monetary constraints, I’ve had […] The post 21 Advanced Strategies to Drive More Free Website Traffic Today appeared first on Copytactics.
  • 13 Free Online Lead Generation Tactics

    Michael Karp
    21 Dec 2014 | 10:13 pm
    This 12,000-word tutorial walks you through 13 online lead generation tactics you can use to attract prospects, optimize your website, and capture free website traffic into your marketing funnel. You’ve been churning out content your audience will love. You’ve done your research, and there’s a hole in the market that you’re about to fill. Your content marketing […] The post 13 Free Online Lead Generation Tactics appeared first on Copytactics.
  • 19 Powerful Writing Skills that Will Supercharge Your Copy

    Michael Karp
    15 Dec 2014 | 12:06 pm
    Why Didn’t I Know This SOONER?! Who would’ve thought Mrs. Stevenson was right? Writing really is an essential life skill that will take you places. Heck. If you’re reading this right now, it’s probably a crucial part of your career. There’s money and livelihood involved. It’s safe to say the better you write, the more […] The post 19 Powerful Writing Skills that Will Supercharge Your Copy appeared first on Copytactics.
  • How to Identify Your Customer’s Pain Points

    Michael Karp
    7 Dec 2014 | 8:00 pm
    It’s not easy to find the right people who want and need your products. But if you can nail down and identify your customer’s pain points, you can reach out to and attract the core group of people who crave what you’re selling — the people who need your products and services in their lives, because […] The post How to Identify Your Customer’s Pain Points appeared first on Copytactics.
  • 100 Reasons Why People Buy Stuff – Your Roadmap to Sales Mastery

    Michael Karp
    5 Dec 2014 | 9:06 pm
    I’ve got a question for you… If you’re selling products and services (someone else’s or your own) should you assume you know exactly why people would buy your stuff, simply based on the products themselves? I don’t think so. I think we should first look into the primal reasons why people spend money. Why do they decide it’s time […] The post 100 Reasons Why People Buy Stuff – Your Roadmap to Sales Mastery appeared first on Copytactics.
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    Broke Bloke Blogs

  • Article Marketing Strategies To SkyRocket Your Business Online

    Broke Bloke
    25 Jul 2015 | 3:35 am
    Its been 2 days, my tea is cold, I haven’t had a shower and I’m still staring at a word document titled “Article Marketing“. Its official people, I have writers block. Isn’t it one of the main reasons people quit blogging? I’m not sure If I’ve reached that point in my life yet. To quit […]
  • How to Recover From Google Panda Penalty

    Broke Bloke
    19 Jul 2015 | 4:21 am
    Google Panda update is just around the corner and bloggers, marketers and businesses are scrambling to get their sites fixed. Some claim that if you were penalized in the past over a Panda update, then this refresh will help you get out of the penalty. It’s been almost a year since the update and marketers […]
  • How To Write A High Quality About Page

    Broke Bloke
    17 Jul 2015 | 7:00 pm
    One of the most frequented pages on a blog is the about page. Wonder why its so popular? Its simply because everyone who visits for the first time wants to know who is it that writes such amazing and useful content. And those who are regular readers want to see what has changed and how […]
  • 5 New Reasons For You To Quit Blogging

    Broke Bloke
    12 Jul 2015 | 6:00 pm
    Blogging is not for everyone. Bloggers quit everyday, some during their first month of blogging and many during the first year. Even top blogger like John Morrow quit blogging at one point. Achieving success as a blogger is something different from running an online business. There are those who blog out of passion and make […]
  • RankXL Niche Site Course: Learn To Build Profitable Adsense Niche Sites

    Broke Bloke
    5 Jul 2015 | 6:00 pm
    Micro Niche Sites are Untenable: Authority Niche Sites are the Future! Ten years ago, setting up a niche site and earning money off it from AdSense was easy. Today, Google places a lot of emphasis on content creation to educate an audience and frowns upon sites that are built simply to game AdSense. Google’s major […]
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    Launch Podium

  • Everyone’s a Storyteller

    Mike Parsons
    7 Jul 2015 | 1:04 pm
    I’ve been getting in a mess recently. Every time I write about storytelling, it leads me to ideas about advertising, content and marketing. And that leads me into thinking about who does it – brands, publishers and advertisers agencies. And none of these names truly reflect what lead companies do these days. As silos of editorial and advertising collapse and blend together into a digital world, these traditional labels just don’t work anymore. Today you can be a brand, a publisher and an advertiser all at the same time. Red Bull has won prestigious Emmy Awards for its film…
  • 4 Essential Survival Tips For Starting A New Job

    Marielle Sedin
    29 Jun 2015 | 5:45 pm
    Have you ever spent your commute to the office worrying about what’s  on your first day? What are the people like? What type of projects will you be given? Has all that hard work at college really prepared you? More importantly: Where’s the coffee machine? I had all of these questions and more. So I’ve prepared the essential advice for anyone who wants to survive, and thrive, in their new career. 1. Get your hands dirty! Yes, I realize this may seem like a given but it’s amazing how completing a task that really challenges you can really energize you. All that coffee grabbing at your…
  • Build Your Story: Build Your Understanding.

    Tulio K. Cardozo
    15 May 2015 | 4:47 pm
    I distinctly remember years back, watching Donald Rumsfeld speak on TV. He was blasted by the media for using the term, “unknown unknowns.” The expression didn’t quite resonate as much then as it does now. You see, working to support people and ideas that are coming to life is a challenge filled with, you guessed it, “unknown unknowns.” Some are fantastic and exciting! Others… not so much As human beings, our stresses come from the unknowns. But, “Things happen.” As a developer, systems admin, fiancee, step-dad, mentor, friend, and hair braider, the key to regaining control of…
  • What’s in my bag: An office built to move

    Tulio K. Cardozo
    12 May 2015 | 2:13 pm
    The idea of being able to work from anywhere, anytime has always appealed to me. Most of my time as a developer and systems admin is spent firmly planted behind one or more monitors atop a comfy chair, indoors, where the climate is nice and consistent. While the job has many little perks that I love, it does have some not-so-obvious responsibilities that come along with the turf. Day or night, weekend or vacation, things happen. And that’s when I flip open my bag and step into the office! (Cue the superhero outfit) The most important role I have here at LaunchPodium is to ensure business…
  • Be an Organizational Wizard: The 4 Tools to Keep You on Track

    Bridie Parsons
    6 May 2015 | 1:26 pm
    Circle the Wagons! Startup life is never having 2 days alike. You don’t need a magic 8-ball to see what’s coming. Many before us will tell you, there will be paperwork, forms, legal mumbo jumbo and, yes, piles of more paperwork. Hoops, high and low. Bring your acrobatic best! There’s no way around it, be organized. If you find the tools that work for your business and compliment you, the easier the day to day will be. Your days can bring a mix of legal, accounting, tax, staff, projects, sales and contracts to juggle. To name but a few things you might have on your radar,…
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    Clearpoint Agency

  • Top 3 Tips to Make Your Company Twitter Account Sing: Part 3

    23 Jul 2015 | 2:19 pm
      Part 3: Develop an honest and meaningful image When growing a business, the company’s image is one of the most important factors of its success. Many businesses might seem like copies of others, but each business has different members, products, or messages that make it unique. Twitter pages should project the image you visualize for your company. Consistency In the world of business, presenting your image consistently equates to strong branding. If your business model suggests professionalism, do not try to be casual or overly humorous on your Twitter page. If you wouldn’t say…
  • Top 3 Tips to Make Your Company Twitter Account Sing: Part 2

    15 Jul 2015 | 11:02 am
                                Part 2: Attract followers with simple methods, but pay attention Gaining Twitter followers takes time and effort. When first creating an account, the proportion streams you follow to followers is going to be high. If your page is six months old and that’s still the case, then you might need to make some strategic changes. Clarity Your Twitter page should look up-to-date and clean. That means using a relevant profile picture, header image, and bio. To other businesses, you’ll look more…
  • The Do’s and Don’ts of Hosting a Webinar

    9 Jul 2015 | 1:50 pm
    We have been working with several clients to host webinars, an effective way to engage with customers, generate leads, and educate prospects on your offerings. To ensure you are doing all the right things (and none of the wrong things) when planning for a webinar, we’ve created this infographic for you to use as a checklist.                                                                        
  • Top 3 Tips to Make Your Company Twitter Account Sing: Part 1

    8 Jul 2015 | 12:48 pm
    If you’ve browsed personal Twitter feeds recently, you’ve likely encountered the stereotypical Twitter personas. Among others, there are those who tweet about seemingly every breath they take, those who never come up with anything original, those who try too hard to be funny or ironic, and those who treat their Twitter page like a neglected pile of clothes – something they’ll “get to when they feel like it.” Unsurprisingly, these personas also resemble common business personas found on Twitter; however, businesses following the above methods can encounter much more drastic…
  • Clearpoint Adds BrandMaker, Inc. to its Client Roster

    15 Jun 2015 | 2:50 pm
    We are thrilled to be working with a new international client, BrandMaker, Inc. BrandMaker develops Cloud-based software for marketing resource management. BrandMaker’s enterprise clients rely on its software to keep marketing materials and brand messaging consistent at any franchise within their organization.                      
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    Blogger Sidekick

  • 11 Principles for Writing the Perfect Blog Introduction

    Will Blunt
    15 Jul 2015 | 3:00 pm
    Thanks for stopping by, but it’s time to leave. Seriously… I’m sure you have better things to do than read this blog, right? The headline was enticing, so you came to the party – but now? “That post is pretty long, maybe I’ll come back later and read it” But you never do. Don’t worry, I’m exactly the same. If a blog introduction doesn’t grab me by the shirt, throw me down in my chair and compel me to keep reading, I’ll happily skip off the page. Getting people to go beyond the headline is one of our biggest challenges. Your elevator pitch……
  • Revealed: The Secret SEO Strategy No One Is Talking About

    Will Blunt
    22 Jun 2015 | 2:01 pm
      Google scares the crap out of me. Well it used to at least. They are always changing their algorithm and ranking our content on the back of a whole bunch of factors that no one REALLY understands. But we don’t have a choice. As bloggers we need to understand how search engines are going to deliver us traffic. So we succumb to their demands. Let me share a story… Recently I went on a trip to Vietnam. As a Sydney boy born and bred, this was a cultural immersion like no other. There were motorcycles EVERYWHERE, thousands of them on every road. It seemed like there were no rules at…
  • How to Create a Buyer Persona for Your Blog

    Will Blunt
    26 May 2015 | 2:19 pm
      Let’s say for a moment that you want to go camping this weekend. Where are you going to go? Will you just jump in the car, drive into the wilderness and pitch a tent anywhere? Probably not. Instead, there are probably a number of questions you are asking yourself about why, where and how you plan on going camping that will contribute to your final decision. Why are you going in the first place? Who is coming with you? How will you get there? What are your time constraints? What do you need to take with you? And so on. Your blog readers are going through a similar process every time…
  • How to Write Blog Content Like a Boss (Step-by-Step Process)

    Will Blunt
    7 May 2015 | 3:00 pm
    Ok, I’m hardly a ‘boss’. But bear with me for a second. A little while ago I started producing seriously long blog content… 4,000 words, 5,000 words, even a couple of posts that cracked 7,000 words! It became obsessive – this was my strategy to go from unknown, to respected and noteworthy. But there was a problem. I began setting an expectation with you, an expectation that long posts were the norm. On the surface this was great, people were liking the depth and quality of my posts. But underneath this facade was chaos. The world saw me as a duck floating seamlessly down a…
  • Everything You Need to Know About Blogger Outreach

    Will Blunt
    23 Apr 2015 | 4:00 pm
    Have you ever decided NOT to purchase something because you didn’t BELIEVE what the marketing was telling you? This is true for most of us. We are uncertain and pessimistic about new things because we have been let down in the past. Our subconscious tells us that if something seems too good to be true, it probably is. So we filter out marketing messages and make decisions based on emotion and trust. As marketers we need to find ways to reduce this uncertainty and empower our customers with the information they need to trust us. Trust that we will stick to our word and deliver on our…
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    Decoding Success

  • 9 Ways to Validate a Product Idea Without Spending Any Money

    Jason James
    23 Jul 2015 | 7:48 am
    Your great idea for a product might not be so great after all. Rather than pour butt loads of money and time you can’t get back after a bad product, you’d be better off knowing whether or not to even try. That’s what product validation is all about, and you can and should do it … Read More The post 9 Ways to Validate a Product Idea Without Spending Any Money appeared first on Decoding Success.
  • 9 Upselling & Cross Selling Techniques Anyone Can Use To Boost Revenue

    Jason James
    24 Jun 2015 | 1:31 pm
    I recently just bought a new car from the Chevy dealer and if you’ve ever bought a car from a dealership, you’ve sat down with their finance guy and ran through the numbers. What you may or may not have known was all those little add-ons (gap insurance, extended warranties, clear coat rock guards) are … Read More The post 9 Upselling & Cross Selling Techniques Anyone Can Use To Boost Revenue appeared first on Decoding Success.
  • 8 Direct Response Copywriting Examples That Immediately Converted Customers

    Jason James
    9 Jun 2015 | 10:17 am
    Copywriting for customers takes two approaches: direct or indirect. With TV shows like “Mad Men” and experience with television and magazine ads that attempt to be clever (and border on vague and confusing as to what is even for sale), most of us are familiar with the indirect response approach. This is the copywriting technique … Read More The post 8 Direct Response Copywriting Examples That Immediately Converted Customers appeared first on Decoding Success.
  • How To Create Engaging PowerPoint Presentations That Actually Convert Users

    Jason James
    27 May 2015 | 10:03 am
    PowerPoint presentations can be a fantastic content marketing tool. Whether you’re using them in an actual presentation or embedding them into your online content, well-made slides present information visually and sequentially, a way that easily leads users to conversion. But they can also be be a dangerous thing. So dangerous, in fact, that the U.S. … Read More The post How To Create Engaging PowerPoint Presentations That Actually Convert Users appeared first on Decoding Success.
  • The Art of Storytelling: How to Tell Stories That Actually Convert Customers

    Jason James
    12 May 2015 | 10:44 am
    By now, companies and brands should be aware of the pressure to tell great stories – not every new startup is going to get the publicity like a Snapchat. In the real world of business, you can’t simply sell a product or advertise anymore. “This pen isn’t just an ordinary pen. It’s the same exact pen that George … Read More The post The Art of Storytelling: How to Tell Stories That Actually Convert Customers appeared first on Decoding Success.
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  • 10 SEO Quotes From Global Leading Experts

    Fis Kuo
    27 Jul 2015 | 1:15 pm
    Since I started learning SEO, I’ve been inspired by many experts’ speeches and articles. Today, I’d like to share some of my favorite quotes with all of you. Share if you like them, and I am sure that you will love them.The objective is not to make your links appear natural; the objective is that your links are natural.The objective is not to make your links appear natural; the objective is that your links are naturalThe success of a page should be measured by one criteria: does the visitor do what you want them to do?Crawling is not a guarantee you are indexedMarketing has…
  • Social Media Leads to Leads!

    Ayesha Kadakia
    27 Jul 2015 | 12:47 pm
    Brand recognition, brand loyalty, and customer engagement are all the terms that have been deeply associated with Social Media. But we will have to debunk a very popular myth here. Today, Social Media is one of your best bets for lead generation. You don’t think so? It’s been reported that as of 2015, roughly 73% of all Americans have at least one social media profile – up from 48% just five years ago. So what’s the best way to turn these people into leads? Don’t answer that. The question was rhetorical. On Social Media, you can show your followers the human side of your…
  • Why Marketers Need to Follow ‘See-Think-Do-Care’

    Ayesha Kadakia
    24 Jul 2015 | 12:08 pm
    The ingredients to a winning digital strategy – See-Think-Do-Care.Yes, this is the winning combo!At the end of it, all that matters is understanding the impact of customer intent and providing the most value to the right audience. How can you do this?Have you ever been in a situation wherein your client has ridiculously unreal goals and expects to achieve them within the blink of an eye? With this comes intense pressure and the need to understand the very complex consumer decision-making process.There are four audiences that have four separate intents.Here’s a little sneak peek into…
  • 6 Hacks Hotels Must Do for Advertising on Google Adwords

    24 Jul 2015 | 8:02 am
    If you are a director of marketing or hotel owner and you are trying to improve your adwords advertising, the following are 6 hacks that you must see and use. 1. Remarketing/RetargetingBy now you must have heard of remarketing or retargeting. It’s a optional functionality in advertising that allows you to get in front of your website visitors after they’ve been to your website. You know their interest level is higher because they’ve visited your website, but maybe didn’t book. Through a tag that is placed on your website pages, you can identify those visitors based on the pages…
  • Google Digital Breakfast for the Hospitality Industry

    Ayesha Kadakia
    22 Jul 2015 | 9:15 am
    Why start every morning with just coffee and bagels?How about breakfast with Google experts accompanied by exclusive insights into the Hospitality industry?Pepper Gang and Google are hosting, a live event, the Digital Breakfast of 2015 and you are cordially invited to join us!The Digital Breakfast is an intimate event, which is specifically designed to provide exclusive data and trends about the hospitality industry. The discussion will entail information about digital advertising, industry insights and detailed statistics provided by Google experts.Did you know that by 2016, 72 million…
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  • Best SEO plugins for WordPress (2015) to boost rankings in SERPs

    Swadhin Agrawal
    28 Jul 2015 | 12:56 am
    Google uses almost 200 ranking factors to rank your site in the SERPs. Although it has given a huge guideline for ranking in the search results, there still is more that you cannot simply do manually. If you want to increase your search engine rankings you need to get your posts SEO optimized you... This is just the summary. Please click on "read more" to read the whole article.
  • Social Pilot review: Best tool to reduce time spent on social media

    Swadhin Agrawal
    24 Jul 2015 | 1:17 pm
    If you are reading this article, chances are you are worried about the time you have been killing with social media. However, the truth is you also cannot run a business, whether offline or online without proper social media marketing. Here comes the role of social media scheduling tools. Social... This is just the summary. Please click on "read more" to read the whole article.
  • 41 tips to overcome writer’s block and rekindle your blogging mojo

    Swadhin Agrawal
    23 Jul 2015 | 11:19 pm
    Many times it so happens that you feel like you have lost your cool and that blogging is no more that fun as it used to be. It’s a fact that blogging is no more as easy as it used to be. Neither is it a child’s play to be visible online and create a […] The post 41 tips to overcome... This is just the summary. Please click on "read more" to read the whole article.
  • How to build backlinks safely 2015 [Updated]

    Atish Ranjan
    22 Jul 2015 | 5:16 am
    SEO is a ubiquitous term in online world because of its significance in online businesses. SEO, stands for Search Engine Optimization, is a process which includes multiple strategies to improve a website’s visibility in search engines like Google, Bing, Yahoo etc. Backlinks are one of the building... This is just the summary. Please click on "read more" to read the whole article.
  • Michael Hyatt reveals how he grew his blog from 0 to 350,000 visitors per month [inspiring video]

    Swadhin Agrawal
    20 Jul 2015 | 11:04 pm
    Howdy readers, Today, I got you an inspiring video and an announcement (stick till the end where I announce something very special). At DigitalGYD, I always am eager to share tips and tricks that will help you market yourself online in a better and fruitful way. And, today is no different.... This is just the summary. Please click on "read more" to read the whole article.
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    Visual Creatives, Inc.

  • Inspiration for Leaders and Professionals: Gearing Up for The Second New Year

    Marla Saunders
    6 Jul 2015 | 8:22 am
    Ahhhh, summer. A time when many of us strive to get away from the daily grind and enjoy a bit of rest and relaxation. It’s a natural vacation time, especially with Memorial Day and Independence Day weekends. Did you know that summer can also serve as a “second New Year” of sorts? Regardless of the type of business you’re in, many people gear up toward two specific times of the year—January 1, and the fall. The fall is a time of new beginnings as much as the first of the year – it brings a new school year, a new season, and a time when everyone comes back from vacation and hits it…
  • Discovering Your Creative Side

    Marla Saunders
    24 Jun 2015 | 1:33 pm
    Do you feel like you’ve been in a professional rut lately, your creative tank running on fumes? Don’t worry, we’ve all been there at one point or another. Re-discover your creative side to jump-start that project, breathe life into your team, or to simply become a better leader and professional. Leaders are Readers When’s the last time you picked up a book? When you begin to read more consistently, you’ll find that not only are you learning new things, you’re finding fresh, creative ways to apply ideas to your own business. According to Refresh Leadership, the average CEO reads…
  • When Your Marketing Just Doesn’t Work

    Marla Saunders
    18 Jun 2015 | 8:36 am
    What do you do when you realize your marketing isn’t working? When you look through twitter and you are saying the same things everyone else is saying? What do you do when every headline is “6 Steps to ______”  or “30 Things you Never Knew About ______”? Stop Talking! Just press pause and stop. Take some time to breathe, to let the blue sky shine in on your business life. Try listening for awhile, reading something from another discipline. Read other people’s posts. Don’t just RT them, read them. Figure out who you are, and what actually works for your business. And for…
  • Conflicting Advice

    Marla Saunders
    7 Jun 2015 | 8:16 am
    I received two contradictory pieces of advice in my email box today, both from sources I respect and admire. Chris Brogan wrote this in his Sunday newsletter (which you should totally subscribe to — it rocks my world almost every week): The Sharpest Saw In another course, Cara was talking about how she got down the rabbit hole a bit (we all do) by checking out every little thing that came along. It was an echo of Alan, only differently. I think we’re ALL doing this. I think it’s the big problem. I think it’s what’s causing you not to be as successful as you want to be. I said…
  • Guy Kawasaki on Innovation

    Marla Saunders
    26 May 2015 | 8:32 am
    Happy Summer! During the summer at Visual Creatives, we lighten up our work days. We spend some time planning, looking for new ideas, brainstorming for clients and generally indulging in a little Blue Sky thinking. So to bring the spirit of our summer into yours, here is a video we watched this morning from Guy Kawasaki. Delivered as the keynote speech for, this is one of the best presentations I have heard from him on the topic of innovation and anticipating where the curve of your industry is headed. True innovation usually occurs on the next curve, not the curve you are on.
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  • 5 Questions to Answer When Working with a Content Agency Writing Team

    Emily Ewen
    23 Jul 2015 | 2:34 pm
    Search engines are on the hunt for original, relevant and informative content. But who has the time, energy or capacity to create it? A content agency writing team does! Leveraging the power of a team of writing pros is one of the best decisions you could make for your content marketing plan, but it’s important to remember you’ll be working collaboratively. Make sure you give your writing team all the tools they need to succeed in your eyes. Here are some key questions you should be able to answer when they start digging in: What makes your products and services unique and better? While…
  • Should You Hire a Social Media Agency?

    Brendan Kennealy
    23 Jul 2015 | 7:50 am
    It certainly isn’t news that every company looking to increase brand awareness needs to have some type of social media presence, whether you do it on your own or through a social media agency. For years, marketing experts have touted the benefits of linking up with potential business partners, clients, customers and leads through social networks. Some brands dove in headfirst. Others came late to the party. And plenty realized that the tactic just wasn’t right for them. Whatever the scenario, the goal of a social media campaign is to capture a visitor’s attention and turn him or her…
  • Quantity or Quality? 4 Ways Quality Content is More Savory and Effective

    Evelyn Pimplaskar
    17 Jul 2015 | 11:11 am
    Imagine this scenario: You order 50 cupcakes from your local bakery, intending them to be the showpiece of a small gathering of friends you’ve planned. The day of the event, the baker delivers not just 50 but 150 cupcakes. Your guests will be able to indulge in as many cupcakes they want and even take some home to share with their friends and family. But after the first sample bite, you realize the cupcakes taste like something the cat dragged in and the dog wouldn’t eat. They’re useless. High quantity, poor quality content marketing is exactly like those nasty cupcakes. You can serve…
  • Tips for Social Listening: First, I’d Like to Talk to You About “That Guy.”

    Nels Urtel
    16 Jul 2015 | 6:52 am
    You know the one. The guy who speaks over you and never stops talking and really has no interest in what you have to say.  The guy who simply waits for you to stop your rambling so he can begin his again. We all know that guy. And we all hate that guy. “Listen with the intent to understand, not the intent to reply.” – Stephen Covey If you ask anyone in a successful relationship or even someone who’s had one crumble into tiny bits (probably that guy), they’ll tell you that good communication is key. And good communication starts not in talking, but with listening. The same holds…
  • 10 Traits of Powerful Content Marketers

    Jessica Gaumer
    15 Jul 2015 | 7:51 am
    There are seemingly endless articles out there highlighting specific tactics that will help increase the quality of your content marketing efforts. But what elements make up a powerful content marketer at his or her core? The following 10 traits combined in one way or another run true across the most effective content marketers. They: 1. Constantly research. Dive into what’s going on in the industry by carving out a few minutes a day to read up on industry trends. What are your top ten resources you turn to for advice? What can you read about each day to help make you a more effective…
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    Ignite Visibility

  • 5 PPC Company Strategy Points to Bring up in Your Next Meeting

    John E Lincoln
    27 Jul 2015 | 10:17 am
    5 PPC Company Strategy Points to Bring up in Your Next Meeting If you’ve outsourced your PPC strategy then you should be certain that the company you hired is practicing all the latest tactics to maximize your return on investment (ROI). If you haven’t questioned your PPC company in a while, then now is a great time to start asking questions about how the company is contributing to your bottom line. When it comes to the use of Google’s AdWords to drive traffic to your site, there are several tricks that your company should be using. Here are a few of them. Shopping Campaigns This trick…
  • My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity

    John E Lincoln
    24 Jul 2015 | 1:41 pm
    If you get good PPC management on your side, you’re going to make some serious money online. The difference between a rock star PPC manager and a Jr. level person is so vast, it is pretty much like night and day. It is really the same for SEO as well. In this post, I talk about what to look for in PPC management for your own individual business. My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity Does the PPC manager have experience in your vertical? Take this one with a grain of salt. Because it’s my feeling that if someone is really good, they will…
  • Why Retargeting Growth Should be a Blogging KPI

    John E Lincoln
    22 Jul 2015 | 10:23 am
    Why Growing Your Retargeting Distribution Should Be at the Core of Your Blogging Strategy Retargeting is an excellent way to further build brand awareness, increase your conversions and give potential customers additional chances to close the sale. If it’s not already a part of your overall online marketing strategy, you’re losing market share to competitors. It’s also a great way to promote the blog that you use for content marketing purposes to drive traffic to your site. What is Retargeting? Retargeting (sometimes called remarketing) is a digital marketing tactic that uses browser…
  • How You Can Triple the Average Pages Per Visit on Your Blog

    John E Lincoln
    21 Jul 2015 | 10:28 am
    How You Can Triple the Average Pages Per Visit on Your Blog Every website, and section of an individual website, has different goals. The goals for an ecommerce site are very different than a news site for example. Generally, they segment websites into the categories of brand, eCommerce, news, lead generation and information based sites. Each of these website types have different KPIs. Well, what people often don’t understand or possibly just take the time to consider is that this same concept also applies to sections of a website. Therefore, certain parts of a site should have different…
  • Internet Marketing News in June and July 2015

    John E Lincoln
    20 Jul 2015 | 11:00 am
    In this video, John Lincoln of Ignite Visibility, gives us a run down of the most important Internet marketing news in June and July of 2015. Internet Marketing News June and July 2015 Items covered Links in PDFs help with rankings Google Panda update 4.2 Crawl limit 10 mb for Google Use opengraph or schema to show images in Google news Bing and Aol do 10 year deal Google slow to load label Google shows Pinterest images FireFox and Google against flash sites June 17 Google update benefited fresh content websites Google app indexing now in webmaster tools Android apps downloaded much more than…
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    Digital Information World

  • Top 10 Search Marketing Tips Every Entrepreneur Should Know - #infographic

    26 Jul 2015 | 8:00 pm
    Building a successful business today calls for you to go beyond offering a great product or services and creating a dazzling website. In fact, these efforts will be all for naught if you fail to reach your target audience and bring in the revenue you need to profit.The infographic below proposes 10 tips that you should employ to survive and thrive in today's competitive digital marketing world.
  • Design And Emotion Trends 2015 - #infographic

    25 Jul 2015 | 8:00 pm
    Marketers and advertisers know the way to engage a customer is by tugging on their heart strings.   Through its regular data-driven infographic series, Shutterstock examined which primary emotions were most popular and trending with creative professionals.While love, the top ranking emotion, grew 73 percent from the previous year, demand for sad images has more than doubled – a nod to the rising trend of Sadvertising.
  • A Marketer's Guide To Combating Website Conversion Killers - #infographic

    24 Jul 2015 | 8:00 pm
    Let’s face it: There’s nothing more frustrating than a landing page, form or campaign that just doesn’t deliver.We talk a lot about ways to optimize conversions. But it’s just as important to recognize the danger zones that, if left unchecked, can become serious conversion killers.The good news is, with a few minor modifications to design, messaging or timing, these conversion killers can be transformed into conversion heroes. By using a measured and strategic approach to deploying changes (and keeping track of what works) you can write your own playbook detailing exactly how to…
  • Steps To Take For A Social Media Strategy - #infographic

    23 Jul 2015 | 8:30 pm
    Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox — but realizing a business benefit from it demands that you have a plan. Here are the steps you need to devise an impactful social media strategy:
  • How Much Has Snapchat Really Grown in 4 Years? - #Infographic

    22 Jul 2015 | 8:00 pm
    It’s hard to believe that only four years ago, Snapchat didn’t exist. And considering that it’s now one of the most popular social networking apps on the market with 100 million daily active users, it makes sense that the app has a reputation for fast growth.However, it’s hard to gauge whether or not the app’s growth is unusual without a little comparison. After all, Snapchat isn’t the only social platform with millions of users. So how were other networks doing four years after their launch?The infographic below, created by Webpagefx, compares Snapchat’s stats today with…
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    UserMarketing 101

  • Why Exit Intent may not be for you

    Bill Cleere
    21 Jul 2015 | 11:53 am
    There is absolutely no doubt that pop-ups have a bad rap. After all, when the internet first emerged pop-ups were all the rage, but there were those who went too far. They became excessive, which caused them to virtually vanish from the internet. However, there Tags:  exit ads, exit banners, exit intent Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    The Puzzle of Big Data in eCommerce Marketing  How to Make a Great Squeeze Page  Rocketfuel to Cut Expenses by $30…
  • 5 Email Marketing data points everyone should know

    Bill Cleere
    15 Jul 2015 | 4:50 pm
    Email marketing has been around as long as any form of internet marketing for many reasons.  It can be tailored to specific segments, it’s delivered to a consumer without them having to visit a site, and it can be easily tracked even in the simplest Tags:  email bounce rate, email conversions, email marketing, personalization Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Retargeting Effectiveness - By The Numbers  Remarketing Report - Cart Abandon Stats 2015…
  • How to Make a Great Squeeze Page

    Bill Cleere
    6 Jul 2015 | 2:47 pm
    When visiting eCommerce sites these days, it has become almost commonplace for the visitor to encounter an offer of some sort prior to even entering the site. This offer will come in the form of a pop up ad, and in some cases a full Tags:  ad overlays, email marketing, exit ads, landing pages, lightboxes Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    What is Marketing Automation?  Profiling 11 Retargeting Companies  Top Exit Intent Banner Services Part 1…
  • Cart Abandonment Rates 2015

    Bill Cleere
    24 Jun 2015 | 3:40 pm
    Cart Abandonment continues to be a speedbump for eCommerce sites, and one that a huge numbers of companies are attempting to solve.  Salescycle details in their 2015 Q1 report that of 500 brands surveyed, the overall cart abandonment rate was 75.6%. Travel is the vertical with highest Tags:  cart abandonment, conversion rates, ecommerce, email marketing, web retargeting Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    New Cookie Tracking - The Evercookie…
  • What is Engagement Automation?

    Lloyd Jacob
    17 Jun 2015 | 2:06 pm
    Engagement Automation (EA) is a system made to assist marketers and website owners to create on-going conversations with prospects, audiences, and customers across various channels.  Rather than the direct contact flows of sales and marketing , Engagement lets you monitor the behavior of visitors to your website Tags:  CRM, engagement automation, marketing automation, sales automation Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Why Exit Intent Banners Work…
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  • 7 Ways Form Accessibility Can Boost Conversions

    Hazel Bolton
    27 Jul 2015 | 11:22 am
    Inaccessible sites lose sales. Let’s look at the numbers: The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites. US consumers with vision loss have an estimated $175 billion of disposable income. AbilityNet say that ecommerce is losing out £50 billion a year in the UK spending power due to poor accessibility [PDF]. I’ll show you five reasons you should care about accessibility and seven ways a more accessible form will increase your conversion rate. Why should you care about making your form accessible? Form accessibility is described as “their…
  • One-Tailed vs Two-Tailed Tests (Does It Matter?)

    Alex Birkett
    22 Jul 2015 | 12:03 am
    There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated users love them.” On the flip side, some articles and discussions take a more balanced approach and say there’s a time and a place for both. In fact, many people don’t realize that there are two ways to determine whether an experiment’s results are statistically valid. There’s still a lot of confusion and misunderstanding about one-tailed and two-tailed testing. The commotion comes from a justifiable worry: are my…
  • Advanced A/B Testing Panel with Top Experts [Video]

    Peep Laja
    17 Jul 2015 | 1:35 am
    At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. And the audience asked some of the toughest testing questions ever. All of them got answered. Watch the video here: Note: get on the email list to get notified when tickets for ConversionXL Live 2016 become available. People on the list will get them at pre-sale prices. Full transcript: Peep Laja: Right, okay. Well, these guys don’t need any more introduction because you already got to meet…
  • Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

    Lance Jones
    9 Jul 2015 | 6:44 am
    Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works. For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Why the gap between signup and conversion? Let me take a guess: it’s in the quality of your leads and the signup…
  • 11 Things That Work More Often Than Not in A/B Tests

    Alex Birkett
    2 Jul 2015 | 11:52 am
    While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. This article will give you some of these tactics to test for yourself. Let’s be realistic: websites are highly contextual, and what works for website A, doesn’t work for website B. In addition, the concept of a tactic is one thing, its impact is all about the specific implementation. So nothing in this post is guaranteed to work. That being said, there are a few tactics that we’ve seen win time and time again. These are principles that, while they don’t…
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  • 6 Conversion Rate Optimization Tips to Enhance Your Landing Pages

    27 Jul 2015 | 6:00 am
    How can you enhance your site's landing pages to turn more prospects into qualified leads? We recently attended Unbounce's Conversion Road Trip Chicago and learned a lot about enhancing landing pages from conversion rate optimization experts Oli Gardner, Michael Aaagaard, Angie Schottmuller and David Kadavy. Here are six of the most important lessons we took away and how you can implement them on your own site.
  • Why Creating Gated Assets Is Important

    24 Jul 2015 | 6:00 am
    Are you using your blog posts to funnel readers to a gated asset or downloadable offer and capturing their information? If you’re not capturing that lead, then you’re wasting your time on blogging. You’re right, blogging isn’t solely meant for lead capture. It also provides value to your audience, builds brand awareness and helps improve your organic ranking. But if you’re not capturing the traffic that’s driven to your blog through all of your content marketing and social media marketing efforts, you’re missing out on a great opportunity.
  • 10 Sales Email Subject Line Best Practices

    22 Jul 2015 | 6:00 am
    You spend a lot of time crafting your sales emails to be well written and effective. But what if those emails never get opened? That’s where subject lines come in. If you can craft a subject line that captures your recipient’s attention and piques his or her interest, your hard work will pay off. It’s an incredibly important aspect of the sales email, as 35% of email recipients open email based on subject line alone and 69% of email recipients report email as spam based solely on the subject line. 
  • 8 Types of Sales Acceleration Content You Should Create Today

    20 Jul 2015 | 6:00 am
    What type of content can your marketing team create to support your sales team? Marketers are in the business of creating content. From writing blog posts and social media posts to crafting downloadable offers, they push a lot of content online. But what type of content can marketers create to help their colleagues internally? In the spirit of sales and marketing alignment, here are eight types of sales acceleration content your marketing team can start creating for sales today.
  • 10 Outbound Sales Tools to Accelerate Growth

    17 Jul 2015 | 6:00 am
    Everybody wants to talk about inbound, but what about outbound? If you want to be successful and accelerate growth, you need to get really good at both inbound marketing and outbound sales. For years, salespeople have been looking for tools to help capture lead intelligence and move prospects through the funnel faster. Recenly, there's been a massive surge in the number of outbound sales tools designed to help increase productivity and speed up the sales cycle. From the usual suspects to new lead management tools, the challenge now is, "Which one do I choose?" We've compiled a list…
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  • How You Can Instantly Become More Competitive In The Freelance Content Writing Market

    Emily Watson
    27 Jul 2015 | 3:47 am
          As we all know there are many excellent freelance writers, copywriters and ghostwriters out there.   The good news is that the increasing amount of websites together with the fact that content marketing is becoming more and more important every day is having a very positive impact on demand.   More and more websites are looking for content because companies realize that the best way to attract customers is offering them qualitively excellent information. Even small and medium sized
  • How To Integrate Periscope Into Your content Marketing Strategy

    Sally Watson
    13 Jul 2015 | 5:07 am
    We all know how important it is to introduce variety into your own content marketing strategy and we already mentioned quite a few kinds of content that you can work with.   The classic list of content elements you can use contains lots of different options which include blog posts, podcasts, white papers, infographics, video clips and many other ideas that make your content calendar grow exponentially.   The content marketing environment is changing rapidly though and two trends are extremely
  • Plan Your Website Content As If You Were A TV Producer

    Andy Mura
    12 Jul 2015 | 5:43 am
      Your Content Marketing Strategy is an essential component of your Inbound Online Strategy. However, it is not always clear how to properly plan it over a long period of time. After a while, you might find yourself wondering what content you can offer to your prospects. You obviously don’t want to keep reporting on the same topics over and over…and therefore you need some inspiration and proper planning tools!   Looking at your competitors’ website might help but remember: you have to give a
  • Clear And Complete Guide To An Effective Content Marketing Strategy

    Matt Campbell
    6 Jul 2015 | 2:21 am
    We defined what content marketing is in a previous post and we also managed to mention a gazillion different kinds of content you can create, let create or purchase.   It’s time to integrate your content (the basis of your entire content marketing strategy) within your inbound marketing tactics.   Generating content is of course the key activity within the whole strategy. The foundation of the whole cycle is having information and material which provides your target customers with value.   Once
  • Why We Freelancers Charge What We Charge (Infographic)

    Matt Campbell
    29 Jun 2015 | 5:48 am
      According to recent statistics, more and more people around the world work as freelancers.   Starting your freelance business career certainly offers numerous advantages, and one of these advantages is the fact that you can decide how to allocate your income independently from the package that your employer creates for you.   Once you complete a freelance assignment you get paid and the entire sum you agreed on with your contractor belongs to you.   According to where you live, when you work
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