Content Marketing

  • Most Topular Stories

  • Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

    Copyblogger
    Henneke
    23 Oct 2014 | 6:00 am
    Are you working your butt off to run your business? But feeling you’re not making enough progress? You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right? Building a thriving online business may often feel like an insurmountable task. But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool. A laser-sharp focus on growing and…
  • 7 Skills New Marketers Need to Succeed

    Marketing Darwinism
    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • The Scariest Blog: No Personality

    Writing On The Web by Patsi Krakoff, The Blog Squad
    Patsi Krakoff
    30 Oct 2014 | 5:19 am
    What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about whatthey know. They aren’t as good about expressing whothey areand whythey do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw…
  • 10 Content Marketing Lessons from The World’s Fastest Growing Websites

    qrator.in
    QRator
    29 Sep 2014 | 8:26 pm
    We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.No one says “I want to be average”People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.So if you want to take the art of blogging and content…
  • How To Be More Influential

    Influential Marketing
    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
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    Content Marketing Institute

  • How To Turn Your Customers into Brand Fans: 3 Examples

    Michele Linn
    31 Oct 2014 | 3:00 am
    Is there anything better for you as a marketer than having your customers share their passion for your company or product? Not much. In the content marketing space, we spend a lot of time (maybe too much time) focused on brand awareness. We don’t focus enough energy on using content to turn our customers into advocates or strengthen their evangelism for our brands. Having your customers become cheerleaders for your brand is the mecca of marketing: Your customers not only sell for you, but they communicate in a way far more powerful than any content your brand can create. As Julie…
  • The Pivot: From Documentary Filmmaker to Brand Storyteller

    Pamela Muldoon
    30 Oct 2014 | 10:00 am
    As content marketers, we are challenged with developing a great story for our brands or clients. But what truly makes a great or compelling story? In this conversation, Todd Wheatland sat down with Barry Poltermann, President of About Face Media. Barry and his team use their background of documentary-style filmmaking to create interesting and unique visual stories for brands all over the world. Employee stories like this challenge documentary from 3M and customer stories like Stefano’s for Tesla Motors show how About Face Media brings the authentic emotion of a documentary-style film to…
  • 11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

    Neil Patel
    30 Oct 2014 | 3:00 am
    SlideShare is the “quiet giant of content marketing,” according to Forbes contributor Steve Olenski. But with the kind of attention it’s getting, one can hardly call it quiet anymore. Giant? Yes. Before I divulge its secrets, let me tell you how giant SlideShare is according to CMO.com and SlideShare.com. It has more traffic from business owners than any other major social media platform. As the world’s 121th most visited site, SlideShare has: 3 billion presentation views per month averaged over a seven-year history 15 million-plus presentation uploads 400,000-plus new presentations…
  • Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

    Erin Rodat-Savla
    29 Oct 2014 | 3:00 am
    With social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel. Most social listening tools can’t make sense of subtlety: They can’t make out complex human interactions, such as expressions of irony or playfulness. They still struggle to interpret still and moving pictures. They can’t keep up with fast-changing abbreviations and memes. Technologists are working to improve…
  • How to Turn Research Into Content Marketing Strategy AND Tactics

    Andrea Serrette
    28 Oct 2014 | 3:00 am
    Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates? Yes, it’s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver’s respected statistical analysis firm, FiveThirtyEight. Stepping outside of its usual political and sports predictions to bridge the gap between politics and science fiction yielded the surprising (and funny) survey result — and garnered media attention beyond the usual wonks and sports writers who closely follow Silver’s blog. FiveThirtyEight’s…
 
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    Online Marketing Blog - TopRank®

  • 10 Must Read Content Marketing Posts for 2015

    Lee Odden
    29 Oct 2014 | 3:55 am
    Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts…
  • For Better Integrated Marketing, Look Inside for Insights

    Lee Odden
    28 Oct 2014 | 7:15 am
    Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers. To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience…
  • How to Be the Best Answer with Topic Targeting

    Lee Odden
    27 Oct 2014 | 7:23 am
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts. When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the…
  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
  • Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

    Lee Odden
    23 Oct 2014 | 4:05 am
    Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank. It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses…
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    Copyblogger

  • The Surprising Spooky Secret to Enduring Success Habits

    Sonia Simone
    29 Oct 2014 | 6:00 am
    Are you addicted to productivity advice? I was, for a long time. I bought every system, book, and blueprint out there. I had a very spiffy David Allen-inspired GTD process that was only 642 steps long and took a mere 3 hours a day to implement (during which time I wasn’t actually, you know, getting anything done). That wasn’t David Allen’s fault, by the way, it was mine. But I don’t think I was alone. Every person who has a long to-do list also has a desire to do more. And most of us are quite good at doing certain things. We don’t have a problem getting out of…
  • The 5-Step Process for Writing an About Page that Connects (and Converts)

    Leanne Regalla
    28 Oct 2014 | 6:00 am
    Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors. When you write an effective About page, you dig into your readers’ minds and then communicate that you have what they need or want. And you can’t afford to follow the herd. Just think about how many times you’ve clicked away from a website that included just a little too much “Me! Me! Me!” You don’t want to be that person at the cocktail party who brags so incessantly that other party guests plan different routes to…
  • The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

    Demian Farnworth
    27 Oct 2014 | 6:00 am
    Think about it. Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy. At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer. And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance and business. Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes. As author Jonathan Gottschall said:…
  • Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

    Henneke
    23 Oct 2014 | 6:00 am
    Are you working your butt off to run your business? But feeling you’re not making enough progress? You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right? Building a thriving online business may often feel like an insurmountable task. But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool. A laser-sharp focus on growing and…
  • The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

    Aaron Orendorff
    22 Oct 2014 | 6:00 am
    So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line. Will it compel? Will it convert? Will it close? You need to learn how to optimize first draft copy to support your bottom line. A step-by-step optimization guide Optimizing your own copy is a bit like scaling Mount…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • The Scariest Blog: No Personality

    Patsi Krakoff
    30 Oct 2014 | 5:19 am
    What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about whatthey know. They aren’t as good about expressing whothey areand whythey do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw…
  • Top 5 Content Marketing Blog Aggregators

    Patsi Krakoff
    22 Oct 2014 | 4:09 am
    Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself Create awareness of other sources for solutions to your readers’ problems Engage with other blog authors, build…
  • How to Lure Readers to Your Blog from Social Media

    Patsi Krakoff
    15 Oct 2014 | 4:08 am
    Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media? Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First Writing great content that people will want to read should be the…
  • Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?

    Patsi Krakoff
    8 Oct 2014 | 5:30 am
    Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression. Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Content has to be sweet to attract readers (compelling titles). I am a big fan of Kevin Spacey, and recently succumbed to the lure of House of Cards on Netflix. Based on its title, this blog post by…
  • How to Write Great Blog Posts Every Time

    Patsi Krakoff
    1 Oct 2014 | 6:00 am
    How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement. Here’s what quality web content looks like: It’s short, sweet, smart, and funny: Content has to be short to accommodate the average reader’s attention span and need to scan quickly.
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    Influential Marketing

  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • How To Be More Influential

    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • The One Thing Every Brand Needs To Build Trust

    Rohit
    9 Oct 2014 | 5:29 pm
    Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2. It is no wonder brands and advertising continually rate dramatically…
  • 5 Unexpected Storytelling Lessons From Beth Comstock

    Rohit
    2 Oct 2014 | 5:48 am
    I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? This year’s event gathered spoken word poets, a master perfumer, a world renowned magician and many other unexpected characters to discuss and question the future of the art of storytelling itself. At an event like this,…
  • How I Spent Over $30,000 To Relaunch My Brand

    Rohit
    24 Sep 2014 | 10:16 am
    I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim. I am clearly a guy that believes in the importance and power of building a great brand. Or I thought I did … until I launched my own business. How I Rediscovered The Value Of Branding … When I finally became an entrepreneur a little over a year and a half ago, I broke nearly every rule of…
 
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    David Meerman Scott - Web Ink Now

  • My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing

    David Meerman Scott
    27 Oct 2014 | 8:37 am
    Today buyers dictate how they choose companies, products, and services with online content driving action. At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell.
  • Grain Surfboards Builds Success by Following the Grateful Dead

    David Meerman Scott
    22 Oct 2014 | 6:59 am
    Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
  • How to Turn your Products into Experiences

    David Meerman Scott
    20 Oct 2014 | 9:36 am
    In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition. I’ve got most everything I need product wise.  Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”. But I do spend money on experiences!
  • Sales Managers Must Adapt to the New Rules of Selling

    David Meerman Scott
    14 Oct 2014 | 6:51 am
    In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
  • Cold Calling is Dead

    David Meerman Scott
    8 Oct 2014 | 11:00 am
    My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associations, fund managers, and government agencies. My sales colleagues and I would psych ourselves into the right frame of mind each morning by drinking a few cups of coffee, maybe telling each other a few off-color jokes (common in the 1980s testosterone-fueled Wall Street markets portrayed in the recent Wolf of Wall Street…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 3 Reasons Why Blogging is Good For Your Business

    Summer
    24 Oct 2014 | 1:13 pm
    Some of you who are reading this article could be active bloggers but not getting any traction while others are not involved in writing and are thinking about jumping in.  You may already be blogging for the company you work with or you are your own boss and have heard that blogging gets your brand noticed. Whichever camp you’re in, I’m here to tell you to follow your blogging dreams and keep on trucking. Below, I’ve pulled 3 compelling stats from Hubspot about the world of blogging. Here are 3 really good reasons why blogging is good for business. Companies that blog…
  • Your Audience Requires Consistently Great Content

    Julian
    24 Oct 2014 | 12:02 pm
    How do you know that you are creating content that consistently offers the audience something that they will connect with? There are all kinds of post analytic tools that let marketers know how content performs after the fact, but there are not as many that are predictive of content performance prior to it being published. The problem is further compounded when writing content that is predictive in terms of search rank, but not in terms of an authentic connection with an audience. While data provides critical insights that yield positive outcomes when used correctly, producing content for…
  • Choosing the Right Medium Changes How Your Audience Shares Your Story

    Julian
    24 Oct 2014 | 11:52 am
    It’s been fifty years since Marshall McLuhan famously proposed that “the medium is the message” in his publication Understanding Media: The Extensions of Man. When he originally wrote it, he meant that the way in which the content is conveyed is more important than the content itself. Although the phrase has been twisted and misinterpreted ad nauseum, the initial meaning still rings true. I’ll always have a soft spot in my heart for the printed word but I’m coming to terms with the fact that traditional media is fading away. Even as recently as a week ago, it was…
  • The #1 Best Tip for You from Content Marketing World And Social Shake-Up

    Jeanne Sachs
    17 Oct 2014 | 12:30 pm
    In September, I attended both Content Marketing World and Social Shake-Up, which Atomic Reach was a sponsor for. I found both conferences energizing, interesting and super exciting.  And I only saw two key note speeches and one session across both events combined. Since we were sponsors at both events, my primary responsibility was at our booth speaking with potential customers.  Needless to say I didn’t get out much to participate and attend the sessions.  Then what was so exciting and interesting? First of all, even after spending over 20 years in business development, I love…
  • You Need To Get Emotional With Your Audience

    Summer
    16 Oct 2014 | 8:48 am
    If writing to an audience’s level of knowledge around a topic is of significant importance, so too is the notion that content must evoke a degree of emotion to achieve a deeper connection. We all engage with content that strikes a chord with us on some level. Consider for a second all the stories of world events, local movements, and BACON we connect with on our various social platforms.  Content that is meaningful, resonates on a personal level and makes an emotional connection with the audience is the content that passes through social networks with unprecedented velocity. The reason why…
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    Conversation Agent - Valeria Maltoni

  • Ira Glass on the Creative Process

    Valeria Maltoni
    31 Oct 2014 | 2:45 am
    THE GAP by Ira Glass from DanielSax//frohlocke on Vimeo. Connections and creativity are related. This video is a demonstration of that by use of everyday objects and metaphors. Daniel Sax, the creator, says: I think it was at springtime 2012, when I came across David Shiyang Lius lovely piece of work about Ira Glass. It was the most inspiring and motivating video, I have ever seen in my life. I watched it over and over again, listened to Ira Glass' voice and told myself, that I am not the only person who is constantly disappointed about the gap between ones taste and ones skills. Later on in…
  • When the Intermediary is not Adding Value

    Valeria Maltoni
    30 Oct 2014 | 2:45 am
    The chart is from a smart post by Ben Thompson# where he adapts to publishing Acer founder Stan Stih's idea that both ends of the value chain command higher values added to the product than the middle part of the value chain. Shih called it the “Smiling Curve.” Thompson articulated how not so smiling for traditional publishers: The problem for publishers, though, is that the free distribution provided by the Internet is not an exclusive. It’s available to every other newspaper as well. Moreover, it’s also available to publishers of any type, even bloggers like myself. This reminds me…
  • Impact of Digital in Store

    Valeria Maltoni
    29 Oct 2014 | 9:53 am
    My best friend when I was a teenager owned a fashion retail store -- well, her family did. One of those stores you see in towns when you travel to Italy, way before discount malls made their way there. She worked in the store during the summer and to help her mother out on Saturdays. It was a perfect opportunity for me to spend time with her, while doing something fashion-related. Incidentally, I was producing a line of earrings at the time, pearls and lace, very chic, made them myself. My mother kept a pair for sentimental reasons and two years ago when they were all the rage everyone was…
  • Getting Digital Right Impacts Business Performance

    Valeria Maltoni
    28 Oct 2014 | 2:45 am
    Starting with gaining a company-wide understanding of how the entire business benefits from digital. Last year, a McKinsey report outlined how digital transformation drives business value by enhancing connectivity, automating manual tasks, helping improve decision making, and supporting product / service innovation. The increased involvement of C-level executives# in both supporting and sponsoring digital business initiatives underscores the importance of getting it right to corporate performance. Having a digital vision and executive sponsorship are a good starting point;  organizational…
  • Blogs Still Underutilized Tool to Connect Content and Commerce

    Valeria Maltoni
    27 Oct 2014 | 9:50 am
    A new study# conducted by L2 in partnership with Demandware provides evidence that content and commerce can and should coexist in direct-to-consumer channels: Historically, site investments by retailers have bifurcated into two camps: (a) optimizing commerce by providing a streamlined push-to-cart and checkout experience; or (b) organizing rich content to enhance engagement and build brand equity. It is a well-know fact that before making a purchase people go online to browse options and research solutions. Sites that combine product information and, for instance, reviews, instructional…
 
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    Marketing Darwinism

  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Google’s Data Highlighter: Your New Favorite Backup Plan

    George Freitag
    30 Oct 2014 | 4:03 pm
    We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search results. But what if you can’t? Implementing schema markup requires dev resources, coding skills, and file access that aren’t always the most available. Maybe you need something quick and dirty. Well, that’s where the Data Highlighter in Google…
  • 43 tools for modern marketers

    Ian Lurie
    28 Oct 2014 | 9:04 am
    Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is not a process. You have to have your own process. These are the gadgets I use to survive day-to-day. Also, these are the tools I use. There are plenty of others. Marketers write There’s a reason I put this first. If you’re a marketer, you write. Hopefully well. Sublime Text…
  • Why HTML5 is, like, REALLY IMPORTANT

    Matt Meyers
    23 Oct 2014 | 9:48 am
    If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal of flashy new technologies to the web toolbelt, there are subtle and more significant aspects which often go unnoticed. Before we get into that, though, let’s brush up on some HTML history. In the beginning, there was text Up until the early 1990s, the web was largely text based. There…
  • How to: Hand off a task

    Ian Lurie
    23 Oct 2014 | 8:23 am
    Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a look: You have it? Tips for successful business handoffs from Ian Lurie As always, this is just my thinking on the subject, and I’m not a business process expert. I’m just a guy who’s seen all manner of business horrors. The post How to: Hand off a…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
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    Marketing Interactions

  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    ArdathAlbee
    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
 
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    Brian Solis

  • Digital is Just a Means to Reach People…It’s How and Why You Use It That Matters

    Brian Solis
    27 Oct 2014 | 10:54 am
    Splendida Notizia! #WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy. To celebrate the launch, I spent some time with Luca Conti, new media strategist, Italian blogger, journalist, and author of several books on social media. In our discussion, we explored the future of business and why the time is now for leadership to rise from the middle. I wanted to share this discussion with you here… If in…
  • Only companies with impeccable customer service will survive the Zombie Apocalypse

    Guest Author
    23 Oct 2014 | 6:14 am
    Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any network, on any of the major “social” sites, and the posts, photos, videos, and comments of your friends who’ve visited Fiji come…
  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
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    The Toad Stool by Alan Wolk

  • The HBO Dilemma

    30 Oct 2014 | 6:45 pm
    Last night, The Wall Street Journal confirmed what many of us had already suspected: that HBO has no intention of actually selling its new streaming service itself, but rather, is planning to outsource that function to either the MVPDs, who'll sell it as part of their broadband service or to device manufacturers like Roku, who’ll sell it as an add-on service.Either way, HBO is not going to get its hands dirty with things like customer service and bill collection.On the surface, the new OTT service should be a gold mine: HBO can price it below the cost of a monthly subscription through the…
  • The 800 Pound Monopoly In The Room

    28 Oct 2014 | 2:53 pm
    So today FCC Chairman Tom Wheeler came out with a widely praised announcement that for purposes of access to TV content, internet-based providers are now to be accorded the same respect as terrestrial and satellite based ones.His blog post (yes, the FCC has a blog) starts out with a memorable call to arms "Consumers have long complained about how their cable service forces them to buy channels they never watch" and then continues to lay out all the reasons why internet based companies should be granted the same access to programming that cable, telco and satellite companies now have. Wheeler…
  • The Great Unbundling

    20 Oct 2014 | 7:04 am
    With the announcement that CBS was offering a $6/month a la carte package coming directly on the heels of HBO’s announcement that it, too, was offering an a la carte solution, it’s tempting to think that we’re seeing the start of the unraveling of the TV industry, a point in time similar to the launch of iTunes and the dramatic effect that had on the music business.And while that may turn out to be so, I’d say it’s far more likely that we’re seeing a lot of testing of the waters.Let’s take a look at CBS. They’re a broadcast network, which means that technically their live…
  • 5 Questions From Today's HBO Anouncement

    15 Oct 2014 | 11:53 am
    A lot of unanswered questions from today’s announcement during an analyst call. Here’s my top 5How exclusive is Amazon’s agreement for HBO’s back catalog? If it is exclusive and only Amazon can stream the back catalog they recently bought, then the new app is going to feel like HBO GO Lite since all they'll be able to show is current season programming.How are they going to make the MVPDs happy so that they keep the HBO gravy train flowing? The answer might be by telling them that the new OTT app is just HBO Lite and not as full featured at HBO Go. Or they may just be betting on the…
  • The Dawning Of The Rise of the Next Golden Age

    14 Oct 2014 | 11:35 am
    For most of its relatively short life, television has been resigned to being background noise. While there were occasional shows that captured our attention, for the most part the television served as the soundtrack to our lives, filling the void so things didn’t seem so lonely.That’s changing though, and television is now being consumed a lot more like books or movies: as a conscious choice, at a set time, with the concurrent expectation of quality inherent in that sort of decision.It’s a combination of several factors: the internet has become our new background noise, a combination of…
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    Servant of Chaos

  • The SMEG Police Brought to You by Adobe

    Gavin Heaton
    29 Oct 2014 | 3:57 pm
    You’ve probably met the type – or had them pitch you. They’re the FUD masters, sewing fear, uncertainty and doubt, knowing that at the end of the conversation they have a lead to follow up or maybe even a project. They talk big numbers, after all, 40% of the Australian population use Facebook, 3 million on Twitter and well, everyone in the country on Google. Surely you can’t afford NOT to have a presence in these digital territories. In the world of small business, we’ve been hearing these pitches for years. These “Social Media Expert Gurus” (SMEGs) would sweep in, dazzle…
  • Disrupting Retail: Three myths about digital and in-store shopping

    Gavin Heaton
    29 Oct 2014 | 2:01 am
    A couple of weeks back I had the opportunity to speak at the DiG Festival about the future of retail. The panel hosted by retail guru, Nancy Georges evolved very quickly away from a simple notion of retail to one augmented by digital technology, mobile connectivity and dominated by a focus on customer experience. And while great strides have been made overseas in recent years, it seems that Australian retailers are only now starting to properly grapple with the challenges and opportunities afforded by digital. For many categories, this has left gaping holes in the retail experience, affording…
  • Eleven Startups Catch the Next Wave at Muru-D

    Gavin Heaton
    24 Oct 2014 | 12:17 am
    You could hear the noise in the lift on the way up. Over 150 people were packed into the open area of Muru-D, Telstra’s startup accelerator, awaiting the announcement of the ten teams who would participate in the second class of the Muru-D academy. For the teams that were selected, there was excitement. For those that didn’t make it, disappointment. The Muru-D academy is a startup accelerator program supported by Telstra. It offers entrepreneurs $40,000 and six months of business mentoring and active development in exchange for six percent equity in the fledgling business. I joined the…
  • Do CMOs Like to Play the Field?

    Gavin Heaton
    22 Oct 2014 | 4:46 am
    CMOs are a funny breed. They work with a constant tension – half living in the shadow of the former incumbent and half looking towards their own future vision. And with a tenure that lasts about 45 months, that means that there is about two years’ worth of clean air for the marketing chief to make their stamp on a business. It’s precious little when you think about it. So, from an agency point of view, working with a CMO also has challenging ramifications. Is there alignment between the agency and the CMO? Is there a long term partnership? Or is there a whole new agenda at play? The…
  • Don’t Bore Your Audience: Use the Pixar Pitch

    Gavin Heaton
    21 Oct 2014 | 5:09 am
    When I studied literature, I was fascinated by form. By the words. Arrangement. Layout. And narrative. I loved the way that John Fowles would create untrustworthy narrators that led the story in new, unexpected directions. And I loved Antonin Artaud’s dangerous writings. Or Christopher Barnett’s language that was so revolutionary it broke the words. I was intrigued and excited by writing that would break the language and our expectations and then reconstruct things completely new. It was a disruption to thought and expectation and it blew my mind. But the best of these writers were not…
 
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    Web Strategy by Jeremiah

  • The Three Reasons the Collaborative Economy is Happening Now

    jeremiah_owyang
    30 Oct 2014 | 8:13 am
    Your customers are Making their own goods in the Maker Movement and Sharing their resources –rather than buying them from you!  Do you want to know why?  We’ve conducted research in a pragmatic method via interviews and more to find out why.  Consumers don’t need to continually buy from companies as they are making, sharing, renting and lending goods & services among themselves. [This rising behavior is being caused by three major trends: social, economic, and technology drivers]   Analysis of Three Market Drivers: The Causes for the Collaborative Economy In the…
  • Slides and Data: The Collaborative Economy Disrupts Revenue

    jeremiah_owyang
    26 Oct 2014 | 4:35 pm
    Below: see embedded slides, also on Slideshare Disruption Data: The Collaborative Economy Enables P2P Commerce from Jeremiah Owyang Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today, using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. This Collaborative Economy is forcing companies to rethink the relationship…
  • Timeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014)

    jeremiah_owyang
    16 Oct 2014 | 5:28 am
    The longest graphic in the history of my career is embedded below, some mobile devices may not properly render. As the Crowd Economy Rises, Brands Seek to Collaborate We’ve been tracking corporations in the Collaborative Economy, and released version 1.0 in April, 2014. Now, as we approach the Crowd Companies members-summit in NY next week, we’ll be dissecting and analyzing the different deployments large companies are rolling out to participate in sharing, marketplaces, as well as co-innovation with makers. The scope? This collaborative or crowd based economy continues to rise…
  • What It Means to Business When the Crowd Becomes a Company

    jeremiah_owyang
    6 Oct 2014 | 6:13 am
    The crowd is bypassing traditional companies by sharing goods, services, space, and money with each other in the Sharing Economy.  People are being empowered to build their own goods in the Maker Movement by crowd funding, tapping global marketplaces, and preparing to accelerate this with 3D printing.  You see, the crowd, is starting to perform like a company:  self-financing, self-designing products, self-manufacturing, and self-selling to each other. So, what does this growing trend mean for traditional businesses? In my closing slides to corporate audiences about the Collaborative…
  • Firechat Enables the Crowd to Become the Internet –Bypassing Central Powers

    jeremiah_owyang
    2 Oct 2014 | 11:57 am
    (Above pic: Thousands of HK protesters link their phones together using Bluetooth to become their own internet –overcoming the government ban on social media sites. Photo credit: Alex Hofford) If you thought peer-to-peer-based Uber, Airbnb, Lyft and Lending Club were disruptive, you haven’t seen anything yet. People are empowered –through commonly used technologies Previous revolutionaries have used pitchforks, wagon barricades, pamphlets, signs and drums. Today’s revolutionaries are using Firechat. It’s not just for revolutionaries, as I just downloaded Firechat. If you want…
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    Drew's Marketing Minute

  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
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    Seth Godin's Blog on marketing, tribes and respect

  • Plasticity

    Seth Godin
    31 Oct 2014 | 2:56 am
    Can you change? Are you stuck with your habits, your knowledge, your weight, your fitness, your interpersonal skills? Is your future a slightly different rerun of your past? We spend an enormous amount of time and money seeking to reinvent and upgrade ourselves, working to give up something, start something, build something or change something about who we are and what we do. And we usually fail. It's tempting to say, "this is who I am, habits are hardwired, it's in my DNA, I'm going to live with it." Tempting, and an easy way out.  Change is hard, sometimes nearly impossible. But if…
  • Decoding Apple as a luxury tools company

    Seth Godin
    30 Oct 2014 | 2:00 am
    Hundreds of years ago, Hermes and Louis Vuitton started out as luxury makers of tools. If you needed a saddle or a suitcase, they offered an extraordinary option, both elite and useful. Over time, they shifted gears, no longer competing on whether or not their luggage was the most useful, or their saddles the most efficient. They competed on luxury, which is a fundamentally different promise than the optimal design of a tool. Patagonia is still a luxury tools company. The coats they sell cost more, but some professionals choose them regardless of brand, because in addition to tribal…
  • This is not a promotion

    Seth Godin
    29 Oct 2014 | 8:59 am
    The internet and big media are wrestling with chokepoints. Cable TV companies, for example, are a natural monopoly in the home. Everyone only has one provider. If the provider has an argument with a TV network, they kick them off, the signal doesn't get through, the viewer gets nothing. One of the arguments behind the common sense of net neutrality is that chokepoints and tollbooths aren't in the interest of the users. Now, of course, online stores, if they get big enough, can act as chokepoints. And so can Google. If you're used to getting this blog delivered for free to your gmail account,…
  • But what do *you* do?

    Seth Godin
    29 Oct 2014 | 2:36 am
    Do you make your own paper? Do you start with wood pulp and mix and bleach and set and produce the sheets you use? My guess is that you save time (and a lot of money) and just go to Staples and buy a ream or two. The theory of the firm shows us that when people work together in an institution, they are able to produce more than if they work separately. Ricardo makes it obvious that if one person mixes the dough while the other bakes the loaves, they'll get more done than if each did the whole job. This explains one reason why big companies keep getting bigger. They gain economies of…
  • Solving the popular problem

    Seth Godin
    28 Oct 2014 | 2:17 am
    "Do you know the head of FIFA?" "I have come up with a way to speed up airport security dramatically..." "How come the people in script development at Warner won't get back to me about my Matrix idea?" If you're intent on making an impact by developing and marketing a big idea, two things to keep in mind: a. avoid trying to contribute solutions to a popular problem. It's too crowded and the people you're trying to help are almost certainly not open or eager to hear from you. Their attitude is the most important factor in whether or not your idea gains traction, so if the door is closed,…
 
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    Greg Verdino's Marketing Blog

  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Do You Have Digital Change Agent DNA?

    Ian Patterson
    14 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 6 Tips to Planning a Successful Webinar

    Michelle Berdeal Skelly
    13 Oct 2014 | 10:00 pm
    Rolling out a new software product and want to get the word out to your target audience? Need to do a briefing on a new product or program? Have tips and best practices you want to share with customers and/or prospects and don’t know the most beneficial way to share this information with them? If you are looking to reach and interact with your customers and prospects in an effective and low-cost manner, webinars are a great way to reach that goal. However, planning a successful webinar can be intimidating and challenging for even an experienced marketing team. Marketers can certainly…
  • 3 Reasons Employee Advocacy is The New Marketing Paradigm

    Bernie Borges
    8 Oct 2014 | 10:05 pm
    The marketer’s job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a sizable ad budget, the marketing department’s reach is limited. The solution isn’t to ask for more headcount or more ad budget. The solution is the employee population. The solution is employee advocacy. Content Shock When Mark Schaefer published his article titled Content Shock, he shocked the entire marketing industry, especially those passionate about content marketing. Schaefer’s key point…
  • HubSpot IntroducesSocial Sales CRM Platform

    Billie Ginther
    16 Sep 2014 | 2:05 pm
    HubSpot CEO and co-founder, Brian Halligan’s opening remarks at today’s Inbound Conference in Boston were greeted with as much enthusiasm and anticipation as an Apple product launch by inbound marketers. Brian, along with CTO and co-founder, Dharmesh Shah, unveiled HubSpot’s new intuitive and automated CRM platform designed to help sales teams build relationships with prospects and identify when the prospect is ready to engage in conversation. Since inception, HubSpot has been the voice in helping marketers develop inbound marketing practices that focus on content driven strategies.
  • Free Lead Scoring Tool for Engagement Scoring Leads

    Billie Ginther
    3 Sep 2014 | 11:56 am
    Predictive Outcome Scoring Bridges Marketing and Sales Lead scoring originated as a way to identify Sales Qualified Leads or SQLs, in customer relationship management (CRM) software platforms. Thanks to open API integration, B2B companies now have access to resources that just a few years ago, only enterprise firms had access to. Small and medium size firms can now connect and synchronize almost any database set far beyond the demographics and actions that lead scoring originally provided. I think the terminology – lead scoring – is a bit out of date though. Predictive Outcome…
  • 8 Great Examples of Data Visualization

    Josh Smith
    26 Aug 2014 | 12:28 pm
    Content has come a long way since the beginning of the web. Along with the Internet, it too has evolved.  In the early days content consisted of words and a few images. Eventually infographics began being used.  Next content adapted to the nature of code and became interactive with the user. All of this is the result of data visualization. Here are 8 great examples to get you started. The HubSpot Approach HubSpot has done a great job visualizing content through infographics even to the point of using data to suggest that companies perform better with HubSpot’s marketing automation…
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    Direct Marketing Observations

  • Offline Expectations from Online Engagements are Unrealistic

    marc meyer
    17 Oct 2014 | 1:23 pm
    Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and…
  • Facebook Stickers- Bad Idea Good execution…

    marc meyer
    14 Oct 2014 | 2:00 pm
    Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) (virtual goods?) Initally only available in Japan, the feature appears to be rolling out globally. One has to ask the question why? Yes we needed something other than a thumbs up, but stickers?
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • Social Media is the Back Channel for Teen Angst

    marc meyer
    6 Oct 2014 | 10:40 am
    First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama”…
  • How do you Measure Success?

    marc meyer
    30 Sep 2014 | 11:06 am
    I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation. That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. Translation-stacks of paper, folders, random scraps of paper, bar napkins and the backs of envelopes are not an uncommon sight on my desk. For me,…
 
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    solar news HubSpot

  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
  • Advantages Of Using Solar Mirror To Produce Power

    27 Oct 2014 | 9:05 am
    Did you know that solar power is a renewable, clean and cheap source of energy? Once the mystique is removed from the idea of using solar mirror to produce power people will began to understand how it all works. This will lead to people seeing how using solar mirror to produce power can be looked at as a viable alternative source of energy. In fact in this choice of solar power the largest component is the sun. Scientist and those in the private sector are even now looking for ways to make using solar mirror to produce power in homes and businesses more economically feasible HOW DOES IT WORK?
  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
 
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    SEO Copywriting

  • What Match.com Taught Me About First Email Impressions

    Heather Lloyd-Martin
    30 Oct 2014 | 3:30 am
    Did I just send an email with a major typo? I had one rule when I was on Match.com. If I saw misspellings, typos or the wrong form of a word (like “they’re” when he meant to type “there,”) that person was no longer a candidate. Harsh? Yes. But here’s my theory. First impressions count. If a person can’t spend two minutes proofing their email, they weren’t overly invested in meeting me in the first place. I thought of my “Match rule” after receiving an email from a possible vendor. I was searching for solutions and had asked some…
  • Do you suck at marketing your own site?

    Heather Lloyd-Martin
    23 Oct 2014 | 3:30 am
    Does your marketing make you think “yuck?” You’re not alone… During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea! Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled. You are a marketing ninja when it comes to your clients. Your own site…not so much. It’s funny how we neglect our own sites. We know how to help our clients. We can instantly see new opportunities and break down exactly how to make the necessary changes. Yet,…
  • Tired of hearing “You’re too expensive?”

    Heather Lloyd-Martin
    16 Oct 2014 | 3:30 am
    Where are all the fat cat SEO writing clients? “We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.” Yeah, that’s always a fun email to receive first thing in the morning. What’s your first reaction when you read something like this? Anger? Shock? Denial? Or do you just shrug, shut down your computer and feel depressed the rest of the day? Emails like this would grate on my psyche. I would put a lot of work into landing clients. I’d excitedly talk with the prospect on the…
  • Clients ignore your advice? Here’s what to do

    Heather Lloyd-Martin
    9 Oct 2014 | 3:30 am
    Feel like your clients are saying, “la la la la” while you’re giving them advice? After I read my client’s email, I had to hold myself back from beating my head against my laptop. “Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.” AAAARRRRRGGGGHHHHH! Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations. And then the…
  • Want to DIY Your SEO? Here’s Your Reality Check

    Heather Lloyd-Martin
    2 Oct 2014 | 3:30 am
    Can you handle your SEO writing in-house? Yes…but… I walked away from the conversation shaking my head. “SEO services are too expensive. We can’t afford to hire someone.” “I’m smart. I should be able to figure this SEO stuff out myself.” “My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…” Stop it. Just. Stop. It. Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said…
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • STOP Now or Your Content Dies

    Wade Harman
    28 Oct 2014 | 9:00 am
    Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. Am I alone in my sentiments? I don’t think so. I am inclined to believe that most writers and bloggers share the same fear of failure every time they publish a new piece of content. To avoid having to repeatedly be confronted by this fear, it is important to understand that not only do we need to communicate a message that captivates our audience, but we also need to inspire our readers to act upon the message either during or immediately after reading the…
  • 4 Parts of a Must-Click Call to Action

    Chris Lucas
    28 Oct 2014 | 3:00 am
    When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study. Not every marketer has the time or ability to test every element of a website, but you don’t have to employ an entire analytics department to start running A/B tests on your CTAs. Free…
  • The time I spent the World Series in handcuffs

    Jay Baer
    26 Oct 2014 | 7:45 am
    We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even when we really needed to do so. I’m writing this on an airplane, returning from Kansas City where I gave a presentation at a digital storytelling conference, amidst a local populace fully frenzied about the Royals’ first World Series appearance since 1985. Being in KC at this time, and speaking at such a profoundly modern event,…
  • How to Manage 19 Social Media Channels

    Jay Baer
    24 Oct 2014 | 3:00 am
    Tweetable MomentsIt’s all about helping through the content.DaveMurrTweet This Listening and Results Measurement Dave Murray‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. A Healthier Michigan shares tips, encourages families to stay active, and generally promotes a healthy lifestyle, while Michigan Blues…
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    Tom Webster
    23 Oct 2014 | 9:00 am
    Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. In our recent book, The Mobile Commerce Revolution, my co-author Tim Hayden and I looked at a number of mobile strategies that didn’t…
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    Blog

  • Content Marketing in the Sharing Economy

    30 Oct 2014 | 6:47 am
    At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel  (@mitchjoel), pointed out two trends that are changing the rules of modern marketing. Today’s consumer doesn't need to own. Why own when you can share, and increase cost efficiencies at the same time?  Two prime examples: the increasing popularity of shared music, like Spotify, shared spaces, like…
  • Marketing Automation Software: How Top Solutions Stack Up

    28 Oct 2014 | 7:25 am
    Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. 
  • Marketing Trends to Watch in 2015

    22 Oct 2014 | 7:15 am
    The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.
  • The Path to Harmonious Sales and Marketing Alignment

    21 Oct 2014 | 7:25 am
  • Rethink Your Content in 2015 [Content Marketing Institute Report]

    16 Oct 2014 | 6:23 am
    It’s that time of year again. As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015. But, a lot has changed during the past ten months. In horrifying pop culture: the popular show “How I Met Your Mother” came to an end, and we all followed the “Kimye” wedding in our social feeds (not voluntarily for most). In February, Facebook bought Snapchat for a whopping $19 billion, the Internet of Things took over the tech scene, oh, and there are now more mobile devices than people in the world.
 
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    Social Media Explorer

  • ICYMI: From the NFL to the Elephant Man

    Jay Kelly
    31 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. The NFL has been making social media headlines this week. Excited about his first start, rookie quarterback Zach Mettenberger posted several pregame selfies of his new hairdo. Come game time, J.J. Watt added insult to injury by taking a mock celebratory selfie after sacking the QB. In an attempt to be liked outside of Boston, Tom Brady has harnessed…
  • 13 Trick-Or-Treat Rules for Social Marketers

    Matt Hollowell
    30 Oct 2014 | 3:00 am
    First of all, I agree with Jason Falls that list posts are not the gold standard. However, sometimes the stars line up, and a list just pours out. So this list is the candy that I’m handing out this year, and I appreciate you stopping by the homestead! Since I’m a zombie this year, I’ll be needing your brains for the next few minutes, so hand them over, grab the closest wad of candy, and slow-walk with me through these 13 (insert spooky sound effect) rules of trick-or-treating/social marketing. It’s okay to pretend, but be true to yourself Yes, you are dressed up like a WWE…
  • Enough with Busy!

    Tracey Parsons
    29 Oct 2014 | 3:00 am
    Busy, busy, busy. Aren’t we all so charming with how very busy we are? It feels like we are all competing over who’s the busiest. Don’t believe me, just look at your social feeds. Everyone is really, really busy (of course not too busy to take the 2 minutes to update their status with how busy they are, but whatever) We are all just so darned busy with work, and our families, kids sports, events, holidays, special projects and hobbies… Just. So. Busy. And we just keep adding things to our to-do list to be busy with little thought being placed on if we should add these things to the…
  • The Perfect Team is Not Perfect

    Brian Carter
    28 Oct 2014 | 3:00 am
    Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and others. It’s a win-win. A cowbell is simultaneously…
  • 4 Powerful Ways to Integrate Social Media Into Your Live Event

    David Saef
    27 Oct 2014 | 3:00 am
    If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote, and nothing more about the actual event. When attending an event, you’re focused on getting to the panels on time and taking notes. But if you decide to stay back, you’re left hoping your business partner will fill you in on what you missed. And if you’re lucky, you might see a photo of the headline speaker on a sponsor’s follow-up blog…
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    Rex Hammock's RexBlog.com

  • It’s up to you, New York, New York

    Rex Hammock
    24 Oct 2014 | 4:40 am
    Dear New Yorkers, Please show the country how to embrace and use the facts while rejecting panic porn, how to be the front line of rational response rather than a crack house for fear junkies. You braved thru 9/11, the 2008 meltdown and great recession, Sandy. You’re New Yorkers. Show how it’s done. Please. Your friend, Rex Related posts: The Perfect Panic Pusher Storm My 2008 magazine industry “predictions” revisited File this lesson away for the next recession
  • A Winning Football Interactive Map

    Rex Hammock
    19 Oct 2014 | 7:18 am
    While I often praise (but not always) the interactive graphics created by the NYTimes.com team, I think the  College Football Fan map posted earlier this month is especially excellent for three reasons: Use of Technology: It’s an outstanding example of using Google Maps Engine Pro (or whatever the changing product name is when you read this) with data scraped from accessible information found on the internet.  (Note: While “found on the Internet,” it is data that had to be collected with permission). The Writing and Interpretation: The sidebar map articles of…
  • Focus on Content Marketing Mission, Not Methods

    Rex Hammock
    16 Oct 2014 | 5:51 pm
    I’m honored when people call Hammock Inc. one of the agencies that pioneered content marketing. (This month marks our 23rd anniversary.) However, I’ve always felt the term “content marketing” can be confusing when it’s applied to everything from blogging and social media to animated kitten GIFs. Unfortunately, when a term is used to label anything, it can start to mean very little. (Continue Reading on Hammock.com…) Related posts: Not only am I a content marketer, this is a content marketing blog Content marketing vs. a Superbowl ad Why I don’t like or use the term…
  • When Did PR Become This?

    Rex Hammock
    15 Oct 2014 | 2:32 pm
    (See update at end of post.) Because I’m not only the “head helper,” but also the “head recipient of email” at SmallBusiness.com, I receive an endless stream of pitches from people with titles like “PR manager.” Unfortunately, most (not all, but most) of the email is boilerplate crap sent to websites that sound like, maybe, they could be visited by small business owners. Once in a while, I’ll see one of these worthless pitches and recall how long, long ago, I used to run a public relations firm. I can recall obsessing over to whom and how we…
  • How Millennials (Not Al Gore) Invented the Internet

    Rex Hammock
    9 Oct 2014 | 7:01 pm
    Editor’s Note For this post, the term Millennial refers to people born between 1982 and 2004. (Math help: People who are currently (i.e., 2014) between the ages of 10 and 32.) Also, while this post refers to a golden age, NOTHING in it refers to fringe New Testament apocalyptic theology. Introduction During the first part of the 20th century, the french philosopher and sociologist Maurice Halbwachs advanced the idea of “collective memory” — a shared pool of information held in the memories of two or more members of a group. Or at least that’s what a group of two…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • Trick or Treat! Quit Tricking Your Audience into a Bad Experience!

    Courtney, Member Support Manager
    29 Oct 2014 | 10:00 am
    Are You Scaring Your Readers? October 31st is Halloween in the United States. It’s a time of year that’s fun to scare unsuspecting friends or “trick or treaters” with frightening masks, creepy costumes and spooky decorations. Let’s pretend it’s Halloween in the world of article writing. Can you think of things that would turn away readers? Perhaps it’s terrifyingly long, never-ending articles, bone-chilling topics, or maybe an in-your-face startling approach. As an Expert Author, you should avoid any alarming tactics that will disturb your audience. It’s crucial to practice…
  • The Rules of Capitalization

    Courtney, Member Support Manager
    24 Oct 2014 | 9:20 am
    Uppercase or Lowercase? Learn the Case! The definition of capitalization is fairly simple. It’s the practice of making certain letters uppercase, or capitalized, when needed. Knowing when to use proper capitalization isn’t as simple, especially for non-native English writers. When it comes to capitalization, it’s important to use the correct case because it lends to your credibility as a writer. If an article contains excessive capitalized words in unnecessary situations, it will send a message of inexperience to the reader. If a brand or proper name isn’t capitalized, it could send a…
  • Writing Tips to Overcome Aspects of Failure

    Courtney, Member Support Manager
    14 Oct 2014 | 7:25 am
    Success is Often Served with a Side of Failure. Hold the Failure. It’s not unusual for writers to chase success only to keep falling short of their goals. Failure is part of the process, and it should never force a confident author to give up. The feeling of defeat should be motivation to take on a challenge; it should be a learning experience to try a different approach. Here are a few examples of unsuccessful authors who became impatient and lost momentum with their writing. If you can see yourself experiencing the same frustration, pay attention to the tips that follow each example. Bill…
  • Responsive Web Design is KEY in a Quality Browsing Experience

    Courtney, Member Support Manager
    10 Oct 2014 | 7:16 am
    Rate Your Browsing Have you ever viewed a website on your smartphone or tablet and found it difficult to read because it required extensive resizing and scrolling? This occurred because the website didn’t have responsive web design. Is your website or blog responsive? If it isn’t, we highly recommend taking the necessary measures to provide a quality browsing experience for your readers. Wait, What is Responsive Web Design? A website with responsive design is built to provide an optimal viewing experience on all devices. In other words, the website is easy to read and navigate on desktop…
  • 5 Talents Content Writers Don’t Need to Succeed

    Courtney, Member Support Manager
    1 Oct 2014 | 7:18 am
    Are You Intimidated to Write? Content writing can seem intimidating with so many talented and experienced players competing to succeed. There are high-scoring players who are skilled in churning out massive amounts of quality articles; technical players who master the game with in-depth industry knowledge; and popular players who have built a huge following of loyal fans. At times, content writing can seem like it’s one big, competitive business! Do Not Fear! Everybody takes a different approach. What works for some in a certain niche will not work for others in a different niche. In order…
 
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    Straight North Internet Marketing Blog

  • Your Web Design Firm Should Be Focused On Lead Generation

    Brad Shorr
    29 Oct 2014 | 4:24 am
    What you will learn: How to select the right company to build your new website. Who should read this article: Company and marketing leadership. Design Is Important, But … When a company builds a new website, it may become obsessed with one element of the project: design. Beware! If the site is being built to generate leads, an obsession with design will reduce or even destroy its effectiveness. Not that design isn’t important – it is. But design, as well as all other aspects of the site, must be evaluated through this lens: Will this design element (or this content, or this…
  • How To Definitely Know If Your SEO Campaign Is Succeeding

    Brad Shorr
    22 Oct 2014 | 5:41 am
    What you will learn: The one and only way to determine whether your SEO efforts are paying off. Who should read this article: Company leaders and marketing directors. Are You in the 1 Percent Club? If asked, “Is your SEO campaign succeeding?” it is fair to say: 50% of the companies have no idea 49% of the companies think they know 1% of the companies actually know Companies with no idea whether their SEO campaigns are succeeding are usually guilty of the following: They don’t bother to track results at all Results aren’t being tracked granularly enough to provide any insight They fail…
  • Top 10 Signs Of A Dishonest SEO Company

    Brad Shorr
    15 Oct 2014 | 6:18 am
    What you’ll learn: How to tell an ethical SEO company from an unethical one. Who should read this article: Company and marketing leadership. How to Separate the Good from the Bad SEO is a noble calling, but like any business, it has its share of unscrupulous players. Unfortunately, dishonest SEO companies have burned clients and caused many organizations to be skeptical of having anything to do with SEO. There are, however, many reputable and reliable SEO companies that will improve your business by bringing highly qualified traffic, sales leads and e-commerce revenue to your website. The…
  • SEO Truths Revealed: The Huge Difference Between Inquiries And Leads

    Brad Shorr
    8 Oct 2014 | 3:42 am
    What you’ll learn: How to accurately measure the success of your SEO campaign. Who should read this article: Company leadership and marketing department personnel. Are You Living in a Fool’s SEO Paradise? Many firms are living in a fool’s paradise, because they fail to distinguish between inquiries and leads in their SEO campaign reporting. Since many SEO companies lump all inquiries together and call them leads, they overstate the value of their clients’ campaigns. It may startle you to learn that as many as 40% of what you usually think of as leads are actually not…
  • Why Both Paid and Organic Search Marketing Are Important

    Brad Shorr
    10 Sep 2014 | 8:12 am
    Many companies have trouble deciding whether to invest marketing dollars in paid search marketing (PPC primarily) or organic search marketing (SEO primarily). For many companies, the correct answer is to spend money on both, because PPC and SEO are complementary marketing activities, not competing ones. 1. Timing SEO often takes a long time to “kick in.” Your company may not see significant improvements in organic search visibility until a program has been in place for several months – possibly longer if your niche has a lot of strong competition. PPC, in contrast, works immediately,…
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    Jeff Korhan

  • LinkedIn Influence: How to Build a Profitable Digital Presence

    Jeff Korhan
    24 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:37:24) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 14 of This Old New Business weekly business podcast with Jeff Korhan. Are you overwhelmed with digital and social media? Then maybe you need a fresh approach. In this episode Stephanie Sammons shares her secrets for establishing your LinkedIn Influence, while also building a profitable digital presence across every other social media channel that makes sense for you and your business. The practices…
  • How Storytelling Grows Your Social Media Audience

    Jeff Korhan
    21 Oct 2014 | 7:31 am
    Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires. The easiest way to accomplish that is by telling stories. Everyone is a Storyteller Don’t think that you are not a storyteller, because you have been…
  • Business Niche: How to Build a Predictable Income Model

    Jeff Korhan
    17 Oct 2014 | 12:18 pm
    Listen to the Episode Below (0:38:31) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a lot more than had work. In this episode Mike shares why it’s vital to find a business model that…
  • How to Be Famous for Your Business Content

    Jeff Korhan
    14 Oct 2014 | 2:45 am
    As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill Gates is most often credited for one simple reason: He published it. This is why your business needs to get serious about publishing business content. Claim Your Signature Content New ideas often slowly emerge from everyday circumstances. This is why they seem common to those that are…
  • Community Value: How to Grow Your Business Audience

    Jeff Korhan
    10 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:25:52) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly downloads, not to mention earning millions of dollars in annual revenue. Out of that…
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    Content Mastery Guide

  • When Your Business Blog Loses Focus, You Lose Readers

    Linda Dessau
    20 Oct 2014 | 7:39 am
    © tang90246 – Fotolia.com People read business blogs to get useful information. They want that information in small, shiny nuggets mined from the blogger’s best thinking. When bloggers don’t focus sharply on a topic, readers can’t easily find information they can use. Business blogging has the same requirements as other business communication such as reports and proposals. Readers expect a focus and a purpose. Without them, people’s minds will wander off the screen or the page, and writers will not accomplish their goals. These opening statements are from Lynn…
  • Business Blogging: Is Sidebar Clutter Sabotaging Your Results?

    Linda Dessau
    29 Sep 2014 | 8:17 am
    © Gang – Fotolia At home, we often don’t see clutter building up around us because we’re looking at it every day. We have a “system” and we know exactly what every pile or piece of paper is, yet the overall effect looks like a disaster zone. The same may be happening on your business blog. There are so many cool options for adding content to your business blog sidebar. But just because you can do something, doesn’t mean you should. You may have good reasons for everything you’ve added to your sidebar, but when you put it all together it can add up to clutter. The dangers of…
  • 3 Secrets of Business Blogging for Busy People

    Linda Dessau
    9 Sep 2014 | 8:25 am
    © jesadaphorn – Fotolia.com A client asked me to write a guest post that would take his readers behind the scenes of his blog. As a busy executive VP, he wanted to answer a common question: “How do you find the time to blog every week?” Ultimately, he decided not to reveal his biggest blogging secret (that he uses a blog ghostwriter), so I reworked the post to give you the benefits of our blogging experience. While some people question the ethics of ghost blogging, what I do is take my client’s ideas, words and expressions, and put them together into a blog post written in his…
  • How to Customize Your Business Blog Sidebar to Give Readers What They Want

    Linda Dessau
    26 Aug 2014 | 8:17 am
    © Marek – Fotolia.com When blogging for business, you’ve likely been focusing on the main column of your blog where your articles (posts) are displayed, not giving much thought to your blog sidebar. The blog sidebar is the narrower column that’s usually on the right, and this is where readers find links to older posts you’ve published. These links help you reach two important goals: Give readers the specific help they need, solidifying their perception of you as a knowledgeable – and generous – expert Encourage readers to spend longer on your site, deepening their trust and…
  • More Blogging Benefits, and When to Scrap an Unfinished Post

    Linda Dessau
    12 Aug 2014 | 5:53 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Five Ways Blogging Can Boost Your Confidence in Business In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read. © Elnur – Fotolia.com…
 
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    SchneiderB.com

  • 16 Ways to Do Your School’s Website Wrong

    Brendan Schneider
    29 Oct 2014 | 6:41 am
    Charter schools, Virtual schools, Private schools…every school needs a quality website. It’s part of your marketing program. How do you think parents find you? And what do you think they base their first impression of your school on? Like it or not, somewhere along the line you are going to have to work with a […] You just read 16 Ways to Do Your School’s Website Wrong which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • 8 Reasons Why I Love Canva

    Brendan Schneider
    14 Oct 2014 | 10:32 am
    I have been blessed with fortuitous timing in my professional life. Time and time again opportunities have presented themselves at the exactly right time, exactly when I needed to them to in order to solve problems or issues I’m currently dealing with. This past winter I finished reading Jab, Jab, Jab, Right Hook: How to […] You just read 8 Reasons Why I Love Canva which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • Step 4: Fill In The Details – School Marketing Plan Challenge

    Brendan Schneider
    7 Oct 2014 | 5:32 am
      In final step of the School Marketing Plan Challenge you are going to fill in the details of each goal using the information that you completed in Step 1 and Step 2. Here is how to accomplish Step 4:   Phase 1 In Mindmeister begin by dragging Initiatives and Marketing Channels to be under […] You just read Step 4: Fill In The Details – School Marketing Plan Challenge which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • #013: Word of Mouth Marketing for Your School with Rick Newberry [Podcast]

    Brendan Schneider
    6 Oct 2014 | 2:00 am
    When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it to chance. […] You just read #013: Word of Mouth Marketing for Your School with Rick Newberry [Podcast] which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from…
  • #012: Using Instagram for Your School with Rebecca Moore [Podcast]

    Brendan Schneider
    29 Sep 2014 | 2:00 am
    I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about her […] You just read #012: Using Instagram for Your School with Rebecca Moore [Podcast] which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning…
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    GeorgePasswater.com

  • Lead Generation: Think Differently For More Leads

    George
    16 Oct 2014 | 11:08 am
    Are your lead generation efforts lacking? Are you not sure why you don’t get as many leads as you should? You might be doing the same things again and over again. If these strategies don’t pan out, you need change your views and try something different. For example, are you not getting the sales and clicks from your email marketing or your on page time for your blog posts are low, change things up. This means thinking differently about your marketing and finding different ways to generate more leads and convert them into sales. Try some direct mail – In today’s online world, not too…
  • How to Boost Your Email Marketing with Triggered Messages

    George
    9 Oct 2014 | 11:12 am
    There’s more to email marketing than sending out blanket broadcasts and sales letters. What? No? Sure, have you ever tried triggered event emails? In these messages, you use timing and clever copy to attract and convert someone based on some sort of criteria. You could have received one from an online shopping site or even your favorite restaurant. Then, you might get a reward from a free meal or discount on your next item. It’s great for you, as the reader, but for the marketer, they benefit with higher conversions and possible repeat business and brand ambassadors. Let me tell you about…
  • 5 Landing Page Analysis Ideas to Improve Conversions

    George
    7 Oct 2014 | 11:50 am
    Do you know how to go about finding out why your landing pages don’t convert? Do you look at analytics and what data do you collect? Although simple to many, the analysis process is far from simple. The collection and analysis must follow some guidelines to know what’s happening and improving conversions. If you don’t focus as much effort on your landing page analysis, try these ideas to get you thinking of what you should do for next time. Landing Page Analysis is Critical 1. Grab lots of data– As you go through and gather landing page test data, check to make sure you get enough…
  • Do You Need to Boost Your Marketing Efforts?

    George
    22 Aug 2014 | 1:39 pm
    “I can do that all by myself.” “I don’t need any help!” These are all things I said when I first got into this business. I thought I could do it all and if I needed any help, Google was my friend. Does this sound familiar to you? Then, just like in life, especially growing up, I knew I couldn’t do it all on my own…as much as I wanted to. I needed help and Google wasn’t always the friend that gave me the RIGHT answer. Not all the time, anyway! That’s when I sought out those who already had the experience and knowledge I didn’t. Then, I took what they gave me and used it to…
  • Successful Content Marketing Needs a Plan

    George
    7 Aug 2014 | 12:30 pm
    Content marketing is powerful. It works, if you do it right. When I consult with new prospects, many just think blogging is just writing about anything that pops into your mind. Not only that, they think you can come up with your topics and write it in a matter of minutes. Hold on there, Tex! Sure, you can put up a blog post quick, but will it do what you expect out of it? Ah, that’s the question. You see, to make content marketing work and bring in qualified leads to your business, you must plan ahead. Plan ahead, you say? That’s a revelation for many…especially those who…
 
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    Content Marketing for Technology

  • Content Marketing vs. Marketing with Content

    Anne Janzer
    22 Oct 2014 | 10:11 am
    Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and content marketing. To my mind, the difference lies in two key areas: strategy and perspective. Not just content: strategy I’ve heard it said that content marketing is simply another term for blogging. Yikes. That’s like saying that running shoes are a fitness training regimen. Blogging is a key…
  • Another Book Review of Everybody Writes

    Anne Janzer
    13 Oct 2014 | 10:05 am
    You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf of brands. The blogosphere is awash with rave reviews – there’s no need for me to add another. (Read Doug Kessler’s entertaining review of the reviews of Everybody Writes – that’s how many reviews there…
  • Improve Your Customer Focus with 4 Simple Questions

    Anne Janzer
    2 Oct 2014 | 10:14 am
    The better you know your customers, the easier it is to create the content that they find valuable and engaging. The recent B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America study by MarketingProfs and the Content Marketing Institute asked B2B marketers about their challenges. What’s the #1 problem? Creating engaging content. Read more in the MarketingProfs article. The first challenge of creating engaging content is to understand the audience. “Engaging” is in the eye of the beholder. Focus on your target audience Content marketing practitioners…
  • 3 Reasons to Love Long-Form Content

    Anne Janzer
    25 Sep 2014 | 12:45 pm
       by  SimplySteff,    Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud that trend – to a point. Longer papers still have a role to play in lead generation, thought leadership and lead nurturing. The traditional white paper has other, long-form cousins that are equally useful, such as: Recorded webinars Ebooks Research reports Your content marketing strategy…
  • Minimum Viable Messaging for Startups

    Anne Janzer
    19 Sep 2014 | 10:32 am
    Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception – the early stage startup. Product messaging is critical in any business, start-ups included. But in an early startup, product messaging has a shorter shelf life than a peach in summer.    by  La Grande Farmers’ Market …
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    Content Science

  • Content Science Earns Recognition from Davey, CERA Content Awards

    Colleen Jones
    27 Oct 2014 | 5:20 am
    Content awards! A few years ago they didn’t extend beyond a nod for copywriting in marketing circles. Today, content work—even the strategic work that takes time to get results—is starting to get the recognition it deserves. So, I’m delighted to share that Content Science recently earned some important kudos. Top Honors at CERA Awards Our work with the niche retailer FootSmart won the CERA (Customer Experience Recognition Awards) in two categories: content discovery and best in show (no, not that best in show). Specifically, we won for planning, architecting, and creating…
  • Content Science Workshop Schedule for 2015

    Colleen Jones
    20 Oct 2014 | 5:00 am
    Great news! We’re hosting a series of 1-day workshops in 2015. Here’s the scoop. Why a Workshop Series? I’ve enjoyed giving a variety of workshops and presentations over the past 5 years for clients and events. The workshops in this series represent fine-tuned material, tested activities, and surprise guests, presented in our killer new space. I designed these workshops to build your expertise, skills, and confidence in leading content initiatives—or to do so for members of your team. In working on my recent presentation for Web Visions, I thought a lot about the…
  • If You’re Gonna Do Branded Content, Do It Right

    Colleen Jones
    9 Oct 2014 | 8:42 am
    To paraphrase the wise words of Wham!, if you’re “gonna” venture into branded content now, you really should be prepared to do it right. Marriott International has upped the ante in the travel space by announcing a new studio devoted to creative and content marketing. Three things I like about this strategic move: 1. This Space Has Big Opportunity Hotels especially have largely ignored content outside of booking, even though travel is ripe with content possibilities. If you think of content marketing in travel as pioneering, there is some wide open land ready to…
  • As the Web Turns 25, We Ponder the Future of Content

    Kevin Howarth
    23 Sep 2014 | 12:40 pm
    It’s hard to believe that the Web, something so essential to our lives, turns a mere 25 this year. When Sir Tim Berners-Lee invented the World Wide Web in 1989, even he never envisioned the revolutionary effects it would have on our economy, communications, and lives. Berners-Lee reflects on the impact in this clip:   In that spirit, we’re excited that the WebVisions conference in Chicago this week will host a panel that looks ahead 25 years. Specifically, the panel will focus on how the Web will impact the economic development of cities. What fascinates us is how incremental…
  • Surprising Lessons from IBM in Successful B2B Content Marketing

    Kevin Howarth
    11 Sep 2014 | 1:28 pm
    Michelle Killebrew Selling candy, appliances, or fast food can involve rapid-fire, high volume social media campaigns driven by the latest trends in website, mobile, and social content. By contrast, B2B products and sales cycles appear bland. Yet, B2B customers and prospects are people, too. Shouldn’t the same B2C engagement principles apply to B2B content marketing? Michelle Killebrew answers with a resounding “Yes!” However, she points out that leveraging those trends requires a granular understanding of your audiences. Once you understand what content your audience craves, Killebrew…
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    Jontusmedia

  • Is There a Quick Fix to Marketing Meltdown?

    Jon
    18 Oct 2014 | 6:02 am
    Is your marketing not generating enough leads? Are you not talking to enough prospects? Are visitors to your website bouncing away in an instant? Are you under pressure from your boss, my partner or yourself to increase revenue? For many marketers the clock is ticking ! Episode 133 looks at the key issues that we see crop up time and again when it comes to a site under-performing: poor page load times dodgy design unclear branding and messy messaging. I’ve tried to put the focus of the show on what you can think about if you’re bootrapping or responsible for handling this yourself…
  • Blogging Best Praxis Discussed

    Jon
    10 Oct 2014 | 11:08 am
    Emma Triplett from Old Town Hypnotherapy put out a request last week which was the prompt for this week’s episode of the podcast. @jonbuscall Jon, can you do a podcast about Blogging best practice, lot of conflicting info, up to date clarity would be helpful. Ta — OldTownHypnotherapy (@Oldtownhypno) October 7, 2014 In the show, I discuss my resistance to talk about “best praxis anything”, instead outlining where I think we need to focus when using blogs as part of an integrated marketing campaign. First and foremost, our emphasis has to be on selecting the strategies…
  • Communication, Not Marketing, is at the Heart of Social Media

    Jon
    4 Oct 2014 | 3:42 pm
    Annette Schwindt from Schwindt-PR is this week’s guest on Online Marketing & Communications. Annette SchwindtI’ve known Annette, who is based in Bonn (Germany), for 7 years. We first connected when I translated Norwegian author Pål H. Christiansen’s Drømmer om storhet and she was doing some work for Pål. We got talking and I suggested Annette investigate what she could do with a blog. She did and she has gone on to establish herself as a leading blogger and thought-leader on social media in Germany. Today she is a highly regarded digital communications consultant and…
  • Be Buyer Centric

    Jon
    23 Sep 2014 | 1:16 pm
    In episode 130 of Online Marketing & Communications I take a look at remembering to target potential buyers with different kinds of content marketing. People are at different points in the buying cycle when they come across your website, tweets, Facebook Page, podcast or videos. Succeeding with content marketing doesn’t come from a moment of inspiration or sublime creativity; for the most part it comes from strategic planning and implementing a process designed to achieve maximum results. And that can mean really crafting content for tiny segments of your target audience.
  • Virtual Malls Should Disrupt Shopping

    Jon
    16 Sep 2014 | 1:37 pm
    As regular listeners of Online Marketing & Communications know, I recently started producing a podcast for Mygooi along with Bernie J. Mitchell: Beyond the Business Card. The show is aimed at businesses looking to find out more about working at the nexus of digital, social and tech. It’s not a pure marketing show like my own, but I’m publishing it on here too as I’m sure it will strike a chord of many listeners to my own show. Episode 7, released today, is an interview with Swedish enterprise architect Stefan Kjellberg. With a career than spans product management,…
 
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    markaguinn.com

  • Hello world!

    admin
    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Industrial Marketing Today

  • Content Marketing for Industrial Companies – Authenticity is Mission Critical

    Achinta Mitra
    17 Oct 2014 | 8:38 am
    Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time. Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [...] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • How Industrial Content Marketing Builds Stronger Relationships Based on Trust

    Achinta Mitra
    1 Oct 2014 | 7:22 am
    Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. Ask any successful salesperson and s/he will tell you that trust is the key to building strong and sustainable relationships. [...] The post How Industrial Content Marketing Builds Stronger Relationships Based on Trust by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the…
  • How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

    Achinta Mitra
    15 Sep 2014 | 10:06 am
    I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [...] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on…
  • 3 Online Content Tips for Industrial Distributors to Differentiate Themselves

    Achinta Mitra
    18 Aug 2014 | 1:57 pm
    Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [...] The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read…
  • Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

    Achinta Mitra
    11 Aug 2014 | 12:09 pm
    If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you have read many of the dire headlines about the critical skills gap in the industrial [...] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
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    Nxtbook Media

  • Is it SEO or SEM?

    Joy Beachy
    29 Oct 2014 | 7:24 am
    Being in the website-building business (among other things) we often get questions about how we’re building SEO into our sites. It makes sense: our clients want to be sure that once their new site is live, their target audience will be able to find them. The only problem is, SEO isn’t just about what you build into your site, but also what is built around it. But first, a crash course on SEO. SEO, or Search Engine Optimization, is the process by which you try to make your site discoverable through searches, without paying for ads. SEM, or search engine marketing, is similar,…
  • Time Spent Ad Measurements: Finding Scarcity in Advertising

    Joy Beachy
    29 Oct 2014 | 5:07 am
    It seems appropriate that just days after the banner ad turns 20 that Ad World turns its attention to the complete subversion of the click-through: time spent ad measurement is starting to get some traction. Since the inaugural run of the banner ad in an online issue of Wired magazine 20 years ago, publishers have been selling on clicks. That first banner ad – the first of its kind – saw a 44% click-through, and the clicks declined sharply after that. Still, advertisers, website owners, and eventually digital publishers agreed the best way to determine the quality of the audience…
  • Learn From Industry Leaders with Folio:’s 100 Awards

    Joy Beachy
    28 Oct 2014 | 7:19 pm
    With the 100 Awards, Folio: seeks to honor the most innovative and influential people in the magazine industry. Folio: sought out the ground-breakers, the entrepreneurial thinkers, and the disrupters in an industry that ranges from Business-to-Business publications to Business-to-Consumer, trade magazines to pop culture. Each publisher faces different challenges, and each of the honorees have demonstrated significant prowess in meeting them. Folio: filtered the top 100 individuals into the categories of vision, content, marketing, disruption and revenue. Each of them can be viewed on their…
  • Three Key Hires to Nxtbook Media

    Joy Beachy
    28 Oct 2014 | 2:18 pm
    Over the past months, Nxtbook Media has been able to take on new talent in three key departments, including the Strategic Services, Success, and Production teams. They bring with them experience and qualifications, as well as the creativity and flexibility necessary to fit into the Nxtbook culture. (Read more about Nxtbook Media’s culture of “fun” in this article from Lancaster Online.) Dana Trabucco – Strategic Services team Dana, also known as “Ace,” has accepted a role as Account Manager with the Strategic Services team. A “Penn State Great”…
  • 5 Myths Holding You Back from Success with Video

    Joy Beachy
    28 Oct 2014 | 1:24 pm
    If video isn’t the present of content marketing and publishing, it’s certainly the future. On a consumer level, videos have become so prolific, they’re an expected part of daily life. Our modern phones have become video cameras, editors, and uploading devices. YouTube has more than 1 billion users every month, with roughly 100 hours of video getting uploaded to YouTube every minute. On a B2B level, 72% of B2B marketers are publishing video content to YouTube, and 76% are using video content marketing. (Information sourced from B2B Content Marketing: 2015 Benchmarks, Budgets…
 
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    ContentLEAD

  • How can I optimize my website for conversational search? (Video)

    Alex Butzbach
    30 Oct 2014 | 6:30 am
    Hi, Alex Butzbach here with a small business marketing tip. You hear a lot about conversational search, but what does it mean? In a nutshell, people are asking Google questions nowadays. It isn’t like the past, when folks would just type some keywords into search bars, something like “chinese food lincoln nebraska” and see what came up. Instead, they type entries like “What chinese food has the highest rating nearby?” or “How to find cheap auto insurance in Olympia?” And it isn’t just written queries. A Google study shows that 55 percent of…
  • Why should I redesign my website when it’s only three years old?

    Alex Butzbach
    29 Oct 2014 | 6:48 am
    If you aren’t a developer, programmer or designer, creating a website from scratch might seem like a monumental task. No matter how old your site is, the prospect of revisiting the project might send chills down your spine. ‘The site is fine,’ you may say to yourself, ‘and I have bigger fish to fry than how a couple of fonts look on my homepage.’ The fact of the matter is that design is incredibly important. User experience, or the way visitors perceive and use your site, can have a monumental impact on traffic numbers, bounce rates and ultimately conversions.
  • 3 Ideas to promote your marketing infographics (Video)

    Emily Lorei
    28 Oct 2014 | 12:37 pm
    Hi – I’m Emily Lorei, and this is another small business marketing tip. A new study by the Content Marketing Institute found that infographics are the fastest growing type of content – so you should consider adding them to your marketing strategy if you haven’t already. We’ve seen that infographics get tons of shares on social media – but how do you actually go about promoting them to get great results? 1. Think about building an audience on another channel. Namely, email. If you have a list of customers and prospects, you can start building momentum by…
  • How do prospects interact with the search results page? (Video)

    Alex Butzbach
    27 Oct 2014 | 6:26 am
    Hi, Alex Butzbach here with a small business marketing tip. You may THINK you need to be No. 1 in search to reach your customers, but that’s not the case anymore. There’s a new study from Mediative that set out to see how people interact with search results pages, and it has interesting results. Specifically, it turns out that search rankings are a lot different than they were 10 years ago. For example, we all know how important it used to be to rank in the number one spot for certain keywords. But according to this research, any of the top three spots are just as important today…
  • Want to REALLY measure engagement? Use dwell time (Video)

    Alex Butzbach
    24 Oct 2014 | 11:41 am
    Hi, Xavier Holland here with a small business marketing tip. What metrics do you look at for your content marketing? Yahoo recently published a study about the best figures to use for measuring reader engagement, and it looks like there’s a new kid on the block: Dwell time. This number has been around for a while, but it’s usually overshadowed by its older brother: click-through rate. You’d assume that the more people click on a link, the more they’re interested in its content. But as Yahoo’s researchers discovered, this has some downsides. For example, articles…
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    HarrisonAmy

  • How Entertainment Marketing and Subtle Suggestion Transformed Alka-Seltzer Sales

    Amy Harrison
    17 Oct 2014 | 9:56 am
    Right now my bedside table book is A Big Life in Advertising by Mary Wells Lawrence. Mary was an advertising executive who was at the head of many innovative marketing campaigns that shook the advertising world of the 50s and 60s. One of the first contracts she worked on at the think tank Jack Tinker and Partners was Alka Seltzer. At the time Alka Seltzer did not have a very good brand image with younger people. In fact it was seen as a symbol of people who ate and drank too much and as one lady told the advertisers “I take it in the dark.” Their job was to reinvent the image…
  • I Want to Help You Write More Persuasively: So, What’s Getting in Your Way?

    Amy Harrison
    10 Oct 2014 | 6:16 am
    Barbara’s new marketing tactic wasn’t working as well as she’d hoped… A lot of businesses don’t get anywhere near the attention they deserve. Brilliant products and services are overlooked all the time. Tell me your top 2 persuasive writing challenges – Take the survey I talk to business owners, coaches and consultants who just wish they could convince customers, partners, colleagues or the media to give them a bit more attention. To give them a chance to show they can shine. Maybe you feel like that’s you: you’re working hard to market your…
  • Interviewed by Khemia Consulting: How to Use Humour and Storytelling to Rock Your Content Marketing

    Amy Harrison
    5 Oct 2014 | 6:17 am
    Last month I had the pleasure of talking to Haroon Rashid one morning for a Google Hangout on Air. Haroon is the Head of Digital Marketing at Khemia Consulting (and an AmyTV fan, the smart fellow) and he wanted to know about my approach to creating content using humour and storytelling. You can watch the interview below (I had serious shelf envy when I spotted the library that existed behind Haroon).  In the video we talk about: How humour can help build your brand and relationships (with low resistance) How humour is an amplifier in marketing, but no substitute for substance How you can…
  • Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival

    Amy Harrison
    28 Aug 2014 | 9:28 pm
    300 Seconds is an initiative to get more women speaking at digital and tech conferences and I’ll be popping along to this year’s Brighton Digital Festival to talk about: Using Humour to Increase Engagement on a Digital Platform. Details below: 17th September Starts 6:30pm Free to attend Address: Sallis Benney TheatreThe University of Brighton, 68-72 Grand Parade, BN2 0JY For more details about the event and the Brighton Digital Festival, click here.  You're reading Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival which was orginally posted on:…
  • Talking News Stories That Captivated The UK in August for BBC Sussex

    Amy Harrison
    28 Aug 2014 | 9:18 pm
    Last week it was another radio day for BBC Sussex and BBC Surrey on the Allison Ferns show. This time we were talking the pros and cons of the Ice Bucket Challenge (and whether or not Allison should accept her challenge). You can listen here: http://harrisonamy.com/wp-content/uploads/2014/08/Afternoon_with_Allison_Ferns__20140821__edit1.mp3 We also looked at the politest UK crowd that could revolt: John Lewis customers after being denied their free tea and cake privileges. Also on the list was: the top 10 foods we love to hate, money-saving tips for brides and the dreaded “Retired Hubby…
 
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    Ron's Copy-e-Writing Blog

  • How To Get Your First 100 Twitter Followers

    Ron C
    22 Oct 2014 | 8:53 am
    You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers? It actually isn’t! From... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 13 ‘Welcome’ Email Ideas

    Ron C
    7 Oct 2014 | 8:32 am
    Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 25 Outstanding Content Marketing Tools [Infographic]

    Ron C
    6 Oct 2014 | 2:52 am
    Content Marketing helps brands interact, connect and acquire customers by creating and publishing a wide variety of content throughout the web. Whether it is an eBook, a blog or a simple infographic,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Increase Your LinkedIn Engagement By 386% [Infographic]

    Ron C
    6 Oct 2014 | 2:43 am
    Have you been involved with LinkedIn lately? If not, you should do right now. It amazes me there is so much potential yet to be realized. And to assist you with that, I have a gift for you…... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Marketing Infographics Rock!

    Ron C
    3 Oct 2014 | 10:50 am
    We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all. And,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    WTBWY

  • The Blogging Basics eCourse and eBook Are Now Available!

    Justin P Lambert
    6 Oct 2014 | 1:56 pm
    This is just a quick special announcement to let you know the new 10-part eMail course “Blogging Basics” is now available. It’s the first in a series of six different courses I’ll be making available over the next few months.  This one is geared toward first-time business bloggers and those who are considering starting a […]
  • The State of Inbound Marketing 2014 – Takeaway #3 – Data Facilitates Alignment

    Justin P Lambert
    2 Oct 2014 | 1:58 pm
    This is the second in a series of seven blog posts covering the key takeaways from HubSpot’s recently released “State of Inbound 2014” report.  For the full report, please visit HubSpot. Inbound Marketing Data Facilitates Alignment The days of the Mad Men are officially over. Marketers are no longer simply clever creatives with laissez-faire to do whatever […]
  • State of Inbound Marketing 2014 – Key Takeaway #2 – Getting Found is a Top Priority

    Justin P Lambert
    30 Sep 2014 | 11:14 am
    This is the second in a series of seven blog posts covering the key takeaways from HubSpot’s recently released “State of Inbound 2014” report.  For the full report, please visit HubSpot. Getting Found is a Top Inbound Marketing Priority According to HubSpot’s report, marketers who put emphasis on their blogging strategy were a whopping 13 […]
  • The State of Inbound Marketing 2014 – Key Takeaway #1 – Inbound ROI Unlocks Budget

    Justin P Lambert
    30 Sep 2014 | 10:55 am
    This is a series of seven posts covering the key takeaways from HubSpot’s “State of Inbound 2014” report.  For the full report, visit HubSpot. Inbound Marketing ROI Unlocks Budget This is huge. So huge, in fact, it leads off the key takeaways from a report chock full of huge items. Why is this such a […]
  • As a Content Marketer, are You Mulder or Scully?

    Justin P Lambert
    11 Sep 2014 | 2:48 pm
    Photo courtesy of Fox (the company, not the agent). OK, I’m about to reveal the true level of my geekdom.  And, if you’re interested in improving your content marketing chops, you’re coming with me. I’m a huge fan of The X-Files.  It’s one of the few TV shows I fell in love with from the […]
 
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    One Spoon At A Time

  • Pre-Selling Lessons For Writers From Release Of Taylor Swift’s Album 1989

    Paul Wolfe
    27 Oct 2014 | 10:15 am
    Over the last couple of months I’ve been watching with interest the ‘pre-sell’ campaign for Taylor Swift’s upcoming album 1989. In fact, it launches on Monday the 27th October – the day that I publish this post. And it’s been interesting to see the single Shake It Off used as the central pillar that this […]
  • 3 Ways Non Fiction Writers And Bloggers Can Generate Content Ideas

    Paul Wolfe
    20 Oct 2014 | 8:59 am
    This article is about strategies you can use when you know you need to write content, but you are not sure what you’re going to write about. These strategies can be used to generate content at any time. But they can be especially helpful when you’re facing the blank page and your article bank is […]
  • A Productivity Tip For Writers – The 500 Club

    Paul Wolfe
    13 Oct 2014 | 12:00 pm
    This lesson is about a ‘productivity’ tip that I stumbled upon this week that I’ve started using and it’s really helping me. So What’s The 500 Club? I came across this concept and the term on the website of a writer and writing teacher called Randy Ingermanson. Ingermanson talks about one of the biggest problems […]
  • 8 Lessons For Kindle Book Publishers From Modelling Steve Scott

    Paul Wolfe
    6 Oct 2014 | 6:52 am
    When One Spoon went on hiatus nearly two years ago I unsubscribed from most of the marketing type lists that I used to be subscribed too. There were only two I didn’t unsubscribe from. One of the two lists that I remained subscribed to was Steve Scott from http://www.stevescottsite.com/. (The other one in case you’re […]
  • Why One Spoon Is Coming Back

    Paul Wolfe
    29 Sep 2014 | 10:54 am
    18 months ago I put this blog – One Spoon At A Time – on hiatus and I truly thought it would never come back. At one stage as I was reorganizing my websites I nearly junked it totally. But now I’m glad I didn’t. Because I’m going to start posting here again. So Why […]
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    Right Mix Marketing Blog

  • The 10 Essential Elements of a Content Engine

    Tom Treanor
    28 Oct 2014 | 4:36 pm
    Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in a variety of media types including blog content, webinars, ebooks, infographics and slides. So what’s required to develop a Content Engine for your business? How do you develop the capabilities to produce powerful content…
  • Can Introverts Really Network At Events? 8 Lessons From #CMWorld Chat

    Tom Treanor
    22 Oct 2014 | 10:40 pm
    I was recently at Content Marketing World 2014 and had the opportunity to meet a few influencers in the online marketing space (broadly including content marketing, SEO, social media, business blogging and online advertising). Most of them were conference speakers. Some of them were prior online connections who I introduced myself to and a couple were connections of theirs who happened to be nearby. This was fairly easy for me, as I had had decent relationships online with most of these people and luckily my online avatar matched up fairly well with my actual appearance so no explaining was…
  • Standing Out In a World of Content Overload #CMWorld 2014 Takeaways

    Tom Treanor
    21 Oct 2014 | 11:04 am
    After attending Content Marketing World 2014, it’s become clear to me that we’re going to have a lot more companies marketing with content going forward. In addition, current content marketers will produce more content as well as better content (making it harder to stand out for all of us). Here are my takeaways from Content Marketing World 2014 (see the slideshare below for more details): 1) More marketing content is being generated than ever before From the Content Marketing Institute’s recent B2B Content Marketing Research: 70% of B2B Content Marketers created more content this year…
  • Revving Up Your Content Engine for Better Content Marketing

    Tom Treanor
    15 Oct 2014 | 11:26 am
    Your company’s Content Engine supports your content marketing strategy. Without a repeatable approach to content, your strategy will move too slowly to make significant traction in the market. I was honored to be the featured guest for Atomic Chat on Monday to talk about Content Engines. If you missed it, here are highlights of the Twitter Chat. Some key takeaways: The Content Engine is team, processes and tools that generate quality, consistent and targeted content Inputs into the Content Engine include company and content strategy, target audiences and analysis Social media, SEO and…
  • 5 Keys To Forming New Productivity Habits

    Tom Treanor
    9 Oct 2014 | 10:52 am
    Rather than fighting to do something each day, turning a good thing into a habit can pay serious dividends personally or professionally – for us as individuals or for a team. In this recent presentation, “Get Into The Habit” there are some valuable tips about turning important tasks into habits, including: Habit turns a task into something we do on autopilot By doing this, we can reserve valuable energy for problem solving But adding a new habit (making change) requires consistency and we need to overcome resistance We need to internalize the reasons for change in order to make it…
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    The Integrated Marketing Blog from D Custom

  • 2015 B2B and B2C content marketing trends: Digital + distribution

    Gordon Locke
    29 Oct 2014 | 12:00 pm
    The wall between outbound and inbound marketing is falling, and the domain of direct online marketing is fusing with content marketing. The post 2015 B2B and B2C content marketing trends: Digital + distribution appeared first on D Custom.
  • How many Os are in marketing?

    Gordon Locke
    28 Oct 2014 | 8:00 am
    There is more to content marketing than just being an online content machine. My (unsolicited) advice for any brand looking to invest more in content would be to work with your agency partner, or your internal content team, on the three Os. The post How many Os are in marketing? appeared first on D Custom.
  • Friday Five: Disney creates personalized marketing magic

    Guest Contributor
    24 Oct 2014 | 8:24 am
    Disney is using technological advancements to create personalized bands for its consumers, adding value not only for the users, but also to the brand. The post Friday Five: Disney creates personalized marketing magic appeared first on D Custom.
  • Friday Five: Pinterest’s Pin Picks get spooky for Halloween

    Guest Contributor
    17 Oct 2014 | 1:22 pm
    Halloween is just around the corner, and so is the newest co-marketing campaign from Pinterest using its latest and greatest feature, Pin Picks. The post Friday Five: Pinterest’s Pin Picks get spooky for Halloween appeared first on D Custom.
  • Friday Five: Red Bull seeing red in suit over misleading marketing

    Guest Contributor
    10 Oct 2014 | 9:43 am
    "Red Bull gives you wings" according to the commercials, but have you really seen wings pop out of your back? Probably not. The company is being sued for claims that its energy drink gives consumers benefits like enhanced athletic performance. The post Friday Five: Red Bull seeing red in suit over misleading marketing appeared first on D Custom.
 
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    Marketing Technology for Growth

  • Ad Retargeting: It’s About Context, Relevance & Value

    Chris Horton
    30 Oct 2014 | 1:00 pm
    The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only now are businesses and marketers beginning to fully recognize the wide applicability of ad retargeting to virtually every stage of the buying cycle – from increasing brand awareness, to influencing purchase decision and optimizing sales conversion. But how does ad retargeting work? According to…
  • Leverage Web Analytics to Determine Lead Generation Goals

    Kevin Page
    29 Oct 2014 | 1:12 pm
    How many monthly leads does your business need to generate to achieve monthly revenue goals?  I highly encourage you to attempt to answer the question above.  If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Analytics should be consistently monitored to measure the success of marketing campaigns throughout the year.  If goals aren’t being met, certain refinements should be made based on the analytics you’ve acquired…
  • Online Ad Spend: Still Rising, Trending Mobile & Social

    Chris Horton
    28 Oct 2014 | 6:00 am
    They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013. This upward trajectory seems to be part of a broader general trend: since 2003, 78% of quarters (36 out of 46) have experienced positive online ad revenue growth over the prior quarter. Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more…
  • Utilizing Lead Nurturing to Convert Leads into Customers

    Kevin Page
    24 Oct 2014 | 11:16 am
    Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates.  Sounds pretty great, right? It also has the benefit of being true. The problem many companies face when attempting to successfully nurture their lead database is how to put it all together.  For example, your business may have trouble understanding how to generate qualified leads through your online channels.  Alternatively, you may be unsure…
  • Why Are Marketing Efforts Focused on Social, Local, Mobile?

    Alissa Hibst
    22 Oct 2014 | 11:00 am
    Sharing on social and surfing on mobile,  smart local deals tied up in a string,  isn’t SoLoMo your favorite thing?! Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call. In a study by Altimeter, U.S. adults spend, on average, just over 3 hours a day on a mobile device. Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an…
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    Nischala’s Space, Thoughts, Expressions…

  • Social Media in 2014 : Facts, Figures and Findings

    Nischala
    31 Oct 2014 | 2:46 am
    As a marketing professional, creating and executing integrated social strategies for business is a core part of my work responsibilities, and hence I am always looking for latest, interesting, insightful and comprehensive content on Social Media data. I came across one recently, and found it worthy of sharing. Hence posting on my blog.. by Digital Insights Did you find it useful? Have you come across any recent data on Social Media? Leave a comment / link below to let me knowFiled under: Social Media, Strategy
  • Sheroes Must-Do’s : Daily, Weekly, Monthly, Yearly

    Nischala
    9 Oct 2014 | 11:36 am
    I first heard of the word Sheroe from Sairee Chahal, Founder and CEO of Sheroes.in (A careers community of women achievers).  She defined a Sheroe is “Any woman who makes a choice, and makes the choice work for her“. Short, Simple, Sweet, Profound and very relevant for the woman of today – especially if you are a women at work – be it corporate (Corporate Sheroe as I call it) or entrepreneur (entrepreneur Sheroe as I call it) or Mompreneur (Mompreneur Sheroe as I call it). The word caught my fancy when I first heard it, something about it appealed to me – I…
  • Do you participate in Tweet Chats? 6 Compelling reasons you should..

    Nischala
    2 Oct 2014 | 2:30 am
    I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc. According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also…
  • Women at Work | Mantras to live by…

    Nischala
    24 Sep 2014 | 5:38 pm
    Filed under: Mantras and Lessons, Women At Work Tagged: Mantras, women at work
  • Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

    Nischala
    18 Sep 2014 | 2:30 am
    Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share? And you don’t know what to blog about? If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be 1) Why blog? 2) What to blog about? If I had to answer Why should a business / corporate blog? – The answers are manifold : (i) To share their views / voice (ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc. (iii) To learn…
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    Content Equals Money

  • Keep it Simple: How Successful Brands Have Perfected Minimalist Marketing

    Emily Perry
    20 Oct 2014 | 5:20 am
    “Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few arenas more than in modern marketing. With a myriad of brands competing for consumers’ attention, it may be tempting to post as much content as possible to gain a foothold among target audiences. As a content marketing writer, I obviously don’t disagree with creating consistent, relevant, and high quality content. However, reducing the complexity of marketing efforts often makes for leaner and more…
  • Fall for these 8 Back-to-Cool Web Presence Essentials

    Kayla Trueblood
    29 Aug 2014 | 6:26 am
    Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business owners and marketers should add to their Cool Supply list this autumn. #1: A Fresh Look There’s no better time to try out a new style. Take a peek around your website and see what you can primp. Perhaps it’s time for a new color scheme or icon…
  • Understanding the Appeal of User-Generated Content Marketing

    Emily Perry
    28 Aug 2014 | 5:54 am
    Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in your brand strategy, often with highly desirable results for participants and companies alike. But Wait – Does Anyone Actually Participate in These Campaigns? Some marketing commentators claim user-generated content marketing is “dead.” In their…
  • 10 Shark Tank Business Lessons

    Schuyler Richardson
    27 Aug 2014 | 10:39 am
    Now in its fifth season, viewers seemingly can’t get enough of ABC’s Shark Tank. It’s half drama, half business lesson and provides a taste of the fast pace, do-or-die entrepreneurial lifestyle. While it’s certainly a Hollywood look at business pitches and ideas, it yields some interesting and valuable lessons for business owners and aspiring entrepreneurs. Next time you’re tuned in, keep an eye out for the following lessons and more. Lesson #1: Passion is a Must From the first 15 seconds of a pitch on Shark Tank, viewers have a pretty good idea of whether or not there will be any…
  • Smashing Racist Stereotypes: Represent the Latino Demographic

    Tree
    20 Aug 2014 | 8:14 am
    The Latino demographic is driving both purchasing power and population growth in the United States – and yet, somehow this demographic is one of the most underrepresented ethnic groups in media. Further, not only is Hispanic representation lacking, but when representation is present, it is often reflective of negative stereotypes. In marketing, the effect of this problem can be detrimental, as it can result in alienating the entire demographic. Let’s talk about the importance of representing this huge and growing demographic – and how shifting your content marketing strategy results in…
 
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    Video Maker Tips

  • Make animated training videos!

    Josh
    22 Oct 2014 | 4:34 pm
    TrainingVid No one really likes work training. Traditional sessions are at turns boring, dry, and preachy. They’re often overly long-winded — taking 3 minutes of information and (somehow) turning them into an hour-long lecture. Or there’s online training. We’ve all seen the materials — oof. The people who make the presentations dislike them as much (or more) as the people who allegedly watch them. And it doesn’t matter whether it’s for sales folks, field researchers, or drivers; the term “training video” alone is enough to make employees…
  • Saving the Infographic Genre — Part II

    Josh
    13 Oct 2014 | 5:05 pm
    Columbus Day In part one of this series, we talked about the plight of the traditional infographic and highlighted why marketers have soured quite a bit on the genre. In this follow up post, the second in a series of three, we provide top tips on how to create a video infographic (great example from a Columbus Day presentation above) that engages your audience, drives traffic, and sparks social shares. But let’s take a step back for a moment. Fundamentally, there is little difference between a static and animated video infographic; they both have the same objective: to inform your audience…
  • The Power of Online Video

    Josh
    6 Oct 2014 | 10:29 am
    Audio The Power of Online Video Still unsure about the power of video? Watch this video to see how digital videos can supercharge your marketing today. The data and the momentum are on your side! Get started now. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Tips for Video SEO

    Josh
    30 Sep 2014 | 10:43 am
    Many companies are hesitant to incorporate video content into their blog posts and broader marketing efforts largely because of the investments of time and money necessary to create this content. But maybe we can change your mind. Here are two statistics to consider when deciding whether your company should develop video content: 1) Website visitors are 64% more likely to buy a product on an online retail site after watching a video (Digital Sherpa) 2) 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer) Given these figures, it makes good…
  • Zoom in and out to make animated your videos shine

    Josh
    18 Sep 2014 | 4:12 pm
    When I first started making videos on GoAnimate I was super impressed with how easy it was to create professional-quality videos. After a few minutes I felt pretty confident with my budding skills, but with one big exception: the zoom functionality. After all, I’m not a filmmaker — just a guy with a dream, and some catchy dialogue. With the help of the platform, I told myself, I could make pretty competent videos even without messing around with zooming in or out. And then one day, recently, while making our NFL Season Launch video, I really wanted the audience to see the…
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    Function Writing Group

  • Trapped in the Deep: The Concrete Shoe of Writing Fiction

    Kelvin Cech
    9 Oct 2014 | 5:00 am
    I can’t drive anywhere without writing an entire novel in my head. I look off at the trees and imagine teenage cults summoning demons from other dimensions. I see people in their cars stopped at red lights and I picture them going home to a family of sadistic aliens hell-bent on taking over the planet. Sometimes I forget that I’m driving. I lose myself in the music and I picture evil magicians taking a bow on a stage after they cruelly inject victims with what the audience thinks is a harmless stage prop. There are times when people are talking to me and I forget that I’m not talking to…
  • The First 3 Hurdles to Clear With New Blogging Clients

    Kelvin Cech
    20 Sep 2014 | 4:00 am
    Huzzah, the contract is yours! Pop the cork on the champagne and get your plaid pants on, cuz this party is about to get real! Winning a new client always feels phenomenal, but there’s a special sense of accomplishment that comes with locking down new blogging clients. For starters, ideally you’ve been hired to create content on a consistent basis. Sure, there might be a test run involved, but new blogging clients who believe in your work and are pleased when you follow through with helpful, actionable content are going to want to keep you around. The following four steps usually…
  • 5 Writing Tactics I Learned Binge-Watching Breaking Bad

    Kelvin Cech
    2 Sep 2014 | 5:09 am
    This summer I binge-watched Breaking Bad so hard I believe at one point I forgot my own middle name. Is it Walter? Hank? I don’t know and at this point I really don’t care. I started at episode 1 3 weeks ago and I just finished the final episode of the final season and now my brain hurts in so many fantastic ways. This must be how Buzz Aldrin felt as he took his first steps on the moon a couple minutes after Neil Armstrong beat him to the punch. “You and everyone else on planet Earth were right, Neil!” Buzz probably said. “This is a good show! I mean this is a…
  • Five Reasons Vine Marketing & Design Should Hire Kelvin to Write For Them

    Kelvin Cech
    28 Aug 2014 | 6:25 pm
    Picture this: You’re sitting in your corner office staring at ocean churning just outside your window. As you twirl the curling grey hair at your temples with your fingers, you sip hot coffee and silently congratulate yourself for making such a wise decision those many years ago. The decision to hire Kelvin Cech from Function Writing to help Vine make the world a better place. Here are the 5 reasons why future-you would have hired me (Kelvin) to write posts for Vine Marketing & Design. 1. I’m Professional, Punctual & Fun to Work With If hiring a writer was easy, media companies…
  • How Growing a Gnarly Beard This Summer Made Me a Better Writer

    Kelvin Cech
    9 Aug 2014 | 8:00 am
    What started with an insignificant whisker became a twisted fury of hairy carnage. Let me explain. This summer I grew a beard. I didn’t intend to grow a beard. This is just something that happened naturally. I don’t know why I did it. I still don’t. The thing about growing a beard is that your face doesn’t actually change all that much, but your persona changes drastically. “You have a beard!” Everyone from new clients I Skyped with to my tattoo artist to my shocked mother made basically the same comment. They were excited to see me and my hairy lower-face region. I was excited by…
 
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    Business Strategy Innovation

  • Where is the Innovation Bonfire the Hottest?

    Braden Kelley
    30 Oct 2014 | 9:47 am
    Now that I’ve finished the book proposal for my second book (which is getting strong initial interest from publishers), I thought it might be interesting to peek in on the Nielsen Bookscan sales numbers on Amazon and look back at … Continue reading →
  • What Change Roles Are Missing?

    Braden Kelley
    23 Oct 2014 | 10:28 am
    I’m gearing up to write a new app and book on organizational change to complement a powerful new visual change toolkit that will be incredibly useful for use in change programs, project and portfolio management, and even innovation, and so … Continue reading →
  • Powering Monday Night Football with Feet?

    Braden Kelley
    15 Oct 2014 | 6:39 pm
    Electricity. It’s not exactly cheap, and in rapidly modernizing countries (or even U.S. municipalities with budget woes) the idea of illuminating a neighborhood soccer field so kids and adults can play at night (especially in a poorer neighborhood), might seem … Continue reading →
  • Let’s Chat About the Language of Innovation

    Braden Kelley
    8 Oct 2014 | 5:58 pm
    It was bound to happen sooner or later… What is it you might ask? Well, it is the recognition that the language we use (and more importantly, having a common language) when it comes to innovation, to change, or to … Continue reading →
  • Think Like a Tech Company or Go Out of Business

    Braden Kelley
    5 Oct 2014 | 7:52 am
    by Braden Kelley and Linda Bernardi Even in 2014, there are business sectors who feel they are not ‘tech companies’. News flash: Whether you are a consumer products company, an insurance company, a hotel, or a pharmaceutical company, your business … Continue reading →
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    Ready Writer

  • Why content strategy matters

    Abidemi Sanusi
    20 Oct 2014 | 3:24 am
    In the day to day running of a business, in between the multiple sign-offs and broken workflow processes, the benefits of content strategy to the business can get ‘lost in translation.’ Find out how to rediscover these benefits. The post Why content strategy matters appeared first on Ready Writer.
  • Turn your blog into a lead magnet with these three tips

    Abidemi Sanusi
    5 Oct 2014 | 11:30 pm
    It’s annoying, isn’t it? You know that a blog does wonders for your SEO (provided it’s updated regularly and also has valuable information for your prospects), establishes your brand’s expertise and is also a good lead generator. The first two are relatively easy to achieve. But the last? Not so much. The post Turn your blog into a lead magnet with these three tips appeared first on Ready Writer.
  • Reduce your shopping cart abandonment rate in three steps

    Abidemi Sanusi
    15 Sep 2014 | 8:54 am
    68% of shoppers abandon their shopping carts before checkout. Here are three things you can do, right now, on your e-commerce site, to reduce this rate. The post Reduce your shopping cart abandonment rate in three steps appeared first on Ready Writer.
  • How to write product descriptions that sell

    Abidemi Sanusi
    2 Sep 2014 | 2:00 am
    If you’re having problems with your product descriptions, here are two things you need to know to write product descriptions that sell and make your life that little bit easier. The post How to write product descriptions that sell appeared first on Ready Writer.
  • Is SEO dead?

    Abidemi Sanusi
    10 Aug 2014 | 11:00 pm
    SEO is definitely not dead. It’s just evolving to meet the needs of ever more demanding users. The post Is SEO dead? appeared first on Ready Writer.
 
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    Inbound Marketing Blog

  • Let’s Talk About Alt-Text

    Inbound Marketing Agents
    29 Oct 2014 | 5:08 am
    How Using Alternative Text on Images Can Improve Your SEO Following all of the rules can be challenging, especially if you’re an Aquarius. And in terms of Google rules, it can be even more of a challenge. Why? Because when it comes to explaining their rules, how to follow them, and why, Google thrives on obscurity. The words “SEO”, “SERP”, and “Google Rankings” have permeated the digital world, but getting the rankings you want and showing up in the search results where you want to can be quite the challenge. It’s not that Google doesn’t want to help. It’s just that in…
  • 4 Tips for Successfully Aligning Your Sales and Marketing Teams

    Brittney Ervin
    27 Oct 2014 | 5:02 am
    Getting Familiar with Smarketing…and Why It’s Important It’s an old business world trope that you’re probably familiar with: the sales team thinks the marketing team is flighty and irrelevant; the marketing team thinks the sales team is lazy and simplistic. As a result, cohesion between the two teams’ strategies can seem impossible, and inner office struggles abound. With the rise of inbound marketing, however, the necessity of effectively aligning your sales and marketing departments has never been greater, nor has it carried more benefits. When it comes to lead generation and lead…
  • 9 Marketing & Business SlideShares to Watch Today

    Inbound Marketing Agents
    25 Oct 2014 | 5:01 am
    Learn Tactics and Strategies To Grow Your Business Through These Online Presentations  What do sports cars, wearable technology and e-finance have in common? You can learn about all of these topics on SlideShare. SlideShare is a great resource for finding information on a wide range of topics through easy-to-digest presentations. Whether you are looking to follow up on a conference session you attended, view some beautiful images of artwork or learn about a new interesting subject, SlideShare is a valuable repository of data. The fact that you can easily share presentations via…
  • Business Email Etiquette Rules You Should Adopt Today

    Bill Faeth
    24 Oct 2014 | 5:18 am
    How You Communicate in Email Reflects Your Personal & Business Brand How many emails do you currently have in your work inbox? “Too many” is a common response among busy professionals these days. Sending and receiving email takes up about a quarter of most workdays, according to an article printed in The Daily Mail in 2012. According to reports, we send and receive an average of 105 email messages a day. In this day and age, appropriate email etiquette is vital to reaching and retaining your customer base. How you present yourself through this medium is arguably as important as how…
  • 3 Ways to Protect Your Site from Penguin 3.0

    Bill Faeth
    22 Oct 2014 | 5:16 am
    Google’s Long-Awaited Penguin Update Finally Rolls Out; So How Do You Avoid Being Impacted? Over the weekend, Google confirmed the release of Penguin 3.0, an update that SEOs have been anticipating for more than a year. In fact, Barry Schwartz dubbed this update “one of the most anticipated…in Google’s history” in an article on Search Engine Land. Though not actually an update to signals or a change to its algorithm, Penguin is more of a refresh, a slightly disappointing announcement to those SEOs who have been expectantly waiting for a major update for 12 long months. According to…
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    Content Warfare Blog

  • 13 Ways to Become a Better Professional Speaker

    Ryan Hanley
    25 Oct 2014 | 5:06 pm
    Want to learn how to become a better professional speaker? On this episode of the Content Warfare Podcast, we take a deep dive on what it takes to become a better professional speaker. Specifically, we discuss 13 methods I’ve learned over the course of the last four years, speaking at more than 20 events a year, to deliver more value at each event. I’ve wanted to do a show on speaking for awhile, but to be honest, until recently I wasn’t confident enough in my own abilities to give advice on how to become a better professional speaker. On the flight home from Las Vegas…
  • Caleb Wojcik on the Secret to Effective Video Marketing | #100 CWP

    Ryan Hanley
    17 Oct 2014 | 6:59 am
    Would you like to learn the secret to effective video marketing? On this episode of Content Warfare TV we’re joined by Caleb Wojcik, the DIY Video Guy, for deep dive on video production and effective video marketing. Caleb has been involved in some of the highest quality video marketing production I’ve ever seen, including work with Pat Flynn, as well as Chase Reeves and Corbett Barr, his former partners at Fizzle. Caleb provides his email subscribers with incredible insights on how to create powerful DIY Video for use in their business. Video is an extremely powerful marketing…
  • A Radically Honest Take on Content Marketing Success | #99 Content Warfare Podcast

    Ryan Hanley
    6 Oct 2014 | 5:54 pm
    After a month away from the Content Warfare Podcast, we return with a vengeance in one of the most honest, radically honest take on content marketing success I’ve ever shared. I missed you guys… had to come back with something a little more personal. Though other obligations have kept me away from Content Warfare, my hands haven’t idle. In this relatively short, 35 minute episode we talk about the hard truth of content marketing and the importance of understanding your content marketing superpower. Here’s what we get into: 1) LinkedIn Publishing – Does the recent…
  • How to Create Compounding Brand Value Like a True Dividend Investor

    Ryan Hanley
    2 Oct 2014 | 5:31 pm
    In trying to understand the why and how of content marketing, it can be useful to occasionally look through a different set of eyes. Today those eyes are that of a dividend investor. This article isn’t going to debate the merits of dividend investing, investing in the stock market in general or the state of the US or global economy, but rather the prevailing concepts that attract investors to companies which pay a dividend and what we as content marketing professionals can learn from their beliefs. Why Are Investors Attracted to Dividends? Before we get too deep into today’s…
  • How to Deal with Haters Online | #98 Content Warfare Podcast

    Ryan Hanley
    9 Sep 2014 | 11:40 am
    Today we learn how to deal with haters online. For those content creators looking to push the boundaries of ordinary conversation with new thoughts and ideas, an inevitable consequence is haters and trolls. I’m not talking about people who simply differ in opinion, but individuals who feel the need to attack with negativity and awfulness. Content creators need to mentally prepare to deal with these individuals. Today on the Content Warfare Podcast I’m joined by Jason Wiser, Nicholas Cardot and Wade Harman for deep dive discussion on how to deal with haters online. Much of this…
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    WordPress.com News

  • Blogging U.’s Photo 101 Course: Post a Photo a Day

    Cheri Lucas Rowlands
    28 Oct 2014 | 8:00 am
    On The Daily Post, we host the popular Weekly Photo Challenge each Friday, and we’re always excited to see your snapshots from all over the world. We thought a free photoblogging course mixing the spirit of these photo challenges with bite-sized shooting tips would be a fun way to get you taking pictures and meeting your daily posting goals. Introducing Blogging U.’s Photography 101 course Photography 101 is an intro-level course, open to all. You might be a totally new blogger, an amateur photographer, a veteran photo challenge participant, or a pro-shooter. Or, you may be…
  • 2014 Midterm Elections, Get Out The Vote!

    Peter Slutsky
    27 Oct 2014 | 10:15 am
    Since 2004, WordPress has set out with an ambitious goal in mind — to democratize publishing and put state-of-the-art tools in front of publishers both large and small across the planet. We believe strongly in this vision because when more people have access to powerful tools on the web, that in-turn empowers them to do great things and publish amazing content. We feel the same way when it comes to democratizing, well, democracy — and in just a few weeks, citizens across the United States will have a unique opportunity to flex their political muscle and vote in the 2014 Midterm…
  • The NaMos are Coming! The NaMos are Coming!

    Michelle W.
    24 Oct 2014 | 8:00 am
    November is one week away, and that means NaNoWriMo and NaBloPoMo are, too! If you’ve been thinking about reinvigorating your blogging or are finally ready to stop procrastinating on that book you’ve always wanted to write, these two great events (and communities) can give you the jolt of motivation you need. NaMo what now? NaNoWriMo and NaBloPoMo are short for “National Novel Writing Month” and “National Blog Posting Month,” respectively. In the first, writers commit to writing a 50,000-word novel between November 1 and November 30; in the second, to…
  • New Themes: Minnow and Cols

    Tammie Lister
    23 Oct 2014 | 8:00 am
    We’re happy to introduce two brand new free themes today! Minnow Designed by Mel Choyce, Minnow is a light, simple theme that puts your social presence front and center. A social links menu is displayed prominently below the site title and logo, so readers can easily find you on your favorite social networks. When activated, the optional Custom Menu or Widget area appear in a slide-out sidebar, making secondary content accessible while keeping the focus on your content. Learn more about the free Minnow theme at the Theme Showcase, or preview it by going to Appearance → Themes. Cols…
  • Longreads’ Best of WordPress, Vol. 7

    Mark Armstrong
    22 Oct 2014 | 10:08 am
    Here it is! A new collection of our favorite stories from across all of WordPress. As always, you can find our past collections here. You can follow Longreads on WordPress.com for more daily reading recommendations, or subscribe to our free weekly email. Publishers, writers, you can share links to your favorite essays and interviews (over 1,500 words) on Twitter (#longreads) and on WordPress.com by tagging your posts longreads. 1. What Happens When a Veteran High School Teacher Becomes a Student for the Day Grant Wiggins “I waited fourteen years to do something that I should have done my…
 
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    Convert With Content

  • 3 Ways Social Media Changed Web Marketing Forever

    Jason Clegg
    31 Oct 2014 | 3:07 am
    It's true: Social Media has dramatically changed the web marketing landscape in many ways. But of all the many changes, there are 3 that have made the greatest difference. Here they are... 1. Social Media Made The Web Interactive We all take this for granted today, but before Social Media came on the scene the web was largely static. Remember those old school plain Jane HTML websites? Remember the time BEFORE every website around had a Facebook "Like" button and a Google+ "plus one" button? This is without a doubt the single biggest change Social Media brought to web marketing. I list it as…
  • Why Marketing Automation Isn’t Optional Anymore

    Jason Clegg
    29 Oct 2014 | 3:29 am
    Marketing is the single most impactful thing you can do for your business. I've yet to meet a business that can't be improved (or even saved) by a good marketing campaign. So if marketing is so powerful, what could possibly have an even greater impact on your business and your bottom-line? The answer of course is AUTOMATED marketing. Here's why... Follow-up, Follow-up, Follow-up When you automate your marketing campaigns, you implement an automatic system to do one of the most important jobs in your business -- following up with your prospects & customers. Today, a large part of Web Marketing…
  • Link Building Is Dead – Long Live The Content King!

    Jason Clegg
    27 Oct 2014 | 3:06 am
    Link building is dead. There, I said it. Now, I realize you probably knew that already -- or at least I hope you did. The fact is, if you're running a Small Business Website and you want to improve your overall SEO performance, "Link Building" as we know it simply does not work. But to be 100% clear, I'm NOT saying that *LINKS* are not an important and valuable part of the SEO ranking process -- they definitely are. But it's this Old School idea of "Link Building" I'm going after in this post. Let me explain... Why Link Building Is Dead When I use the term Link Building, I'm talking…
  • What Do You Really Know About Your Customers? (And How To Learn More)

    Jason Clegg
    25 Oct 2014 | 3:30 am
    I've said it before, and I'll say it again -- the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to pull that off, you need DATA. You need to know a lot about each and every person on your list, and you need to be actively capturing data and storing that data in a CRM like Infusionsoft in order to make it all work. In this post, I want to focus specifically on the…
  • A Basic Guide To Google Analytics (For Content & Social Media People)

    Stephanie Frasco
    24 Oct 2014 | 3:33 am
    Google Analytics is a beast. There is so much data and so many different things to look at. To be honest, when it comes to Google Analytics, I could get lost for hours and hours. But that's not the best use of my time and probably not yours either. From a social media standpoint there are a few things I like to look at deeply. This is the data that matters most to me as a means to measure what is working and what's not. Before you look at your analytics you need to have a reason for doing so. Is it to get an overview or is to analyze a piece of content or all your content. You need to have a…
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    scribewise.com

  • What Breaking News Can Do For Content Marketing

    Nicole Jenet
    28 Oct 2014 | 11:09 am
    Journalists are a rare breed. They get this addictive adrenaline rush from breaking news. It starts with the initial tip from first responders or other trusted sources. Their heart skips a beat. Then the mad rush starts. They frantically start calling every source they can think of to verify their initial news tip and are out the door, racing to the scene. Nothing satisfies a journalist more than not only covering breaking news, but especially being the first one on the scene to start reporting. You might be asking “What does that have to do with content marketing?” Readers, journalists…
  • Content Marketing Pro Tip: Be Human

    John Miller
    27 Oct 2014 | 6:58 am
    We’ll get to content marketing in a second, but first let’s talk about human interaction. Think about the last cocktail party or networking event or kid’s birthday party you went to. You probably engaged in several conversations and met some new people. You probably saw some people you knew that you couldn’t wait to speak with. You probably saw at least one person you knew that you wanted no part of. When we go to events, we like talking to people we like. We enjoy having conversations with inquisitive people who seem genuinely interested in what we have to say. And we avoid the folks…
  • 3 Key Findings from the Content Marketing Institute’s B2B Research

    Jen Cohen Crompton
    24 Oct 2014 | 8:49 am
    One year ago, the content marketing industry looked just a little different. While brands were creating content, it seemed that it was really only the big brands, or those who had focused on content marketing a few years back, that executed based on any sort of strategy and were making the splash. Other companies trying to grapple with this “new” concept (really, just a new term) were approaching content on an ad-hoc basis throwing things out there just to see what would stick. Now, one year later, things have absolutely changed in a notable way.  So says the Content Marketing…
  • How Banks Can Use Content To Attract Millennials

    Bryan Evans
    23 Oct 2014 | 5:54 am
    Millennials are funny when it comes to money. If you follow the dollar trail long enough, you’ll eventually end up at a bank. Yet, banking institutions have struggled with building brand loyalty among this target group. A whopping 60 percent of millennials like to change the products and services they buy each month in order to claim different cash rebates - there just isn't much brand loyalty. So when another bank offers a compelling financial reward for switching over, it leaves banks scrambling to manage all the potential flight risks. But here's the thing: Finance is confusing. And that…
  • Choosing Sides: Content Marketing Quality vs. Quantity

    Nicole Jenet
    22 Oct 2014 | 12:50 pm
    Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality and quantity from working together on a regular basis.  So when you have to choose sides, which do you chose? The case for qualityObviously, you don’t want to set out to lower your bar for quality. You are, in fact, trying to establish yourself and/or your brand as a thought and…
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    Social Media Explorer

  • ICYMI: From the NFL to the Elephant Man

    Jay Kelly
    31 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. The NFL has been making social media headlines this week. Excited about his first start, rookie quarterback Zach Mettenberger posted several pregame selfies of his new hairdo. Come game time, J.J. Watt added insult to injury by taking a mock celebratory selfie after sacking the QB. In an attempt to be liked outside of Boston, Tom Brady has harnessed…
  • 13 Trick-Or-Treat Rules for Social Marketers

    Matt Hollowell
    30 Oct 2014 | 3:00 am
    First of all, I agree with Jason Falls that list posts are not the gold standard. However, sometimes the stars line up, and a list just pours out. So this list is the candy that I’m handing out this year, and I appreciate you stopping by the homestead! Since I’m a zombie this year, I’ll be needing your brains for the next few minutes, so hand them over, grab the closest wad of candy, and slow-walk with me through these 13 (insert spooky sound effect) rules of trick-or-treating/social marketing. It’s okay to pretend, but be true to yourself Yes, you are dressed up like a WWE…
  • Enough with Busy!

    Tracey Parsons
    29 Oct 2014 | 3:00 am
    Busy, busy, busy. Aren’t we all so charming with how very busy we are? It feels like we are all competing over who’s the busiest. Don’t believe me, just look at your social feeds. Everyone is really, really busy (of course not too busy to take the 2 minutes to update their status with how busy they are, but whatever) We are all just so darned busy with work, and our families, kids sports, events, holidays, special projects and hobbies… Just. So. Busy. And we just keep adding things to our to-do list to be busy with little thought being placed on if we should add these things to the…
  • The Perfect Team is Not Perfect

    Brian Carter
    28 Oct 2014 | 3:00 am
    Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and others. It’s a win-win. A cowbell is simultaneously…
  • 4 Powerful Ways to Integrate Social Media Into Your Live Event

    David Saef
    27 Oct 2014 | 3:00 am
    If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote, and nothing more about the actual event. When attending an event, you’re focused on getting to the panels on time and taking notes. But if you decide to stay back, you’re left hoping your business partner will fill you in on what you missed. And if you’re lucky, you might see a photo of the headline speaker on a sponsor’s follow-up blog…
 
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    CopyPressed

  • 3 Reasons Why Guest Blogging Still Matters

    Eric Kaufman
    28 Oct 2014 | 7:59 am
    This post was provided by Helen Nesterenko, Founder and CEO of Writtent.com. Guest blogging has had a rocky road over these last several months. The pundit-sphere was buzzing about the purported demise of guest blogging. This has been prompted by some seriously unsavory practices that remind this writer of bad old days gone by. Those readers old enough to remember radio may recall that in the era BCP (Before Cell Phones), radio disc jockeys sometimes received ‘payola’ – money under the table – in return for featuring one song single or another (that was on vinyl records, a medium that…
  • How to Diagnose and Cure 9 Major Content Marketing Problems

    Stefan Winkler
    11 Sep 2014 | 7:30 am
    Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: —  who your main…
  • CopyPress is Getting Ungagged

    Joe Sinkwitz
    26 Aug 2014 | 7:30 am
    Do you like hearing from SEO veterans with backgrounds in gaming and payday loans? Want to talk to guys that were manipulating results on gopher, before search engines even existed? Then you’ll want to come to Ungagged this November in sunny Las Vegas, NV. Dave Snyder is going to be speaking Monday the 17th on “How to Use Content to Camouflage Link Buying” I (Joe Sinkwitz) will be speaking the previous Saturday the 15th on “Blackhats Make The Best Whitehats: Crazy Shit I Still See.” Reverent topics, eh? Ungagged is offering us the ability to speak unfiltered, which is fun for a…
  • Stop Getting Ripped Off On ‘Cheap’ Infographics

    Joe Sinkwitz
    7 Aug 2014 | 7:30 am
    Anyone who performs a search query for ‘infographics’ can see within the first few pages of organic and paid results that there several options available to agencies and in-house teams alike looking for a vendor. Unfortunately, some are being fooled into thinking that a quality product is going to be delivered by someone offering a $99 solution to what is a more complex product than many realize. What goes into a good finished product? Click here for the full Infographic. Many other blogs and companies like to discuss their process, but we take a different approach. We assess what is…
  • YouTube’s Nonprofit Program and How to Get Started

    Amanda DiSilvestro
    24 Jul 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. If you own a nonprofit you know that advice that might apply to a traditional company is different for a nonprofit. It’s a different type of business, and for that reason you oftentimes need to alter some of your online marketing strategies. By now most know that Google created the Google Grants program to help customize different search options and give money to nonprofit companies, but what many don’t know is that…
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    Content Marketing Blog

  • From Inbound Marketing to Inbound Sales

    Justin Lambert
    29 Oct 2014 | 5:30 am
    As we highlighted last month in our recap, one of the biggest announcements to come out of this year's HubSpot Inbound conference in Boston was the introduction of the new CRM tool – a customer relationship manager that integrates seamlessly with your existing HubSpot marketing suite to extend the power of HubSpot into your sales strategy. Today, let's take that announcement – and all its implications – a step further by considering how inbound  has shifted slowly but surely from simply a marketing methodology to a true organizational strategy, and the rise of inbound…
  • Content Marketing: As Long as there are People

    Chris Hawkins
    27 Oct 2014 | 5:30 am
    In 1837, an Illinois blacksmith crafted a polished-steel plow that enabled Midwest farmers to smoothly cut furrows in the sticky prairie soil. Back then, farmers used wood or iron plows which tended to clump with dirt and require frequently cleaning. With this seemingly simple invention, John Deere, blacksmith, became a plow manufacturer.
  • Don't Try to be Sexy in your Content Marketing, Be Helpful

    Debbie Williams
    24 Oct 2014 | 5:30 am
    For about ten years I worked as a writer in New York City, in what would be called a “glamour” industry, for beauty and cosmetic companies. This was in the late 1990s to mid-2000’s, before content marketing and inbound marketing were even commonly used terms, and more of evangelist movements by Joe Pullizzi of what is now the Content Marketing Institute and HubSpot founders Brian Halligan and Darmesh Shah, respectively. Like many others who grew up in “traditional” marketing, those of us who worked in luxury goods were usually directed to lay it on pretty thick,…
  • It’s Alive! Google is Morphing into a Human and Changing SEO Content

    Dechay Watts
    23 Oct 2014 | 5:30 am
    Danny Sullivan, founding editor of Search Engine Land, gave a great presentation at HubSpot Inbound 2014 about the changing landscape of search. One feature he pointed out is Google is shifting from matching specific letters in a particular order during a search request to now matching letters to concepts.
  • Business Moves from Industrial to Social Age with Content Marketing

    Molly Bruno
    17 Oct 2014 | 5:30 am
    As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need to adapt and stay up-to-date was essential.
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    The Marketing Network

  • The Importance of Your Personal Brand

    Gene Stark
    7 Oct 2014 | 3:36 pm
    If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often used to describe the companies they represent. Virgin is the brand built by Richard Branson and the two are hard to separate. Consumers buy into the personality of the founder and what it represents and promises. In many cases however ‘brands are people’…
  • Linkedin is the Greatest Personal Branding, PR and Business Development Tool Ever!

    Gene Stark
    21 Sep 2014 | 8:24 pm
    LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. In fact it is the greatest Personal Branding, PR and Business Development Tool for B2B and Professional Services since…EVER! With LinkedIn you can: Take control and promote your personal and company brand Promote all of your online marketing assets from one central location Be proactive in the way you network Headhunt, recruit and be headhunted Develop new business and maintain / improve existing relationships, generate leads and accelerate sales Advertise –…
  • Marketing Consultants…they like to Watch.

    genestark
    17 Nov 2013 | 5:21 pm
    Marketing consultants like to observe company brand positioning and how it changes over time. We like to compare the efforts of those companies with explicitly stated brand positioning against those that imply their brand positioning and do not use a positioning statement. As a business owner or marketing manager it pays for you to watch these very things. Marketing consultants like to watch the progress of companies and how they communicate with their target audience – how their positioning allows them to make their message stand out through creativity because marketing consultants…
 
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    Pamorama | Social Media Marketing Blog

  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
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    CyberAlert Blog

  • The Native Advertising Starter Kit: A Brand’s Guide

    William Comcowich
    30 Oct 2014 | 9:57 am
    You’ve likely read the research confirming the effectiveness of native advertising: consumers view content-based native ads more frequently — and with more trust — than traditional banner ads. Stats like these are why more brands and publishers are choosing to go native: most recently, the Guardian announced a complete website redesign that will give broader [...]The post The Native Advertising Starter Kit: A Brand’s Guide appeared first on CyberAlert Blog.
  • Is the “I Didn’t Mean It” Apology Still Effective?

    William Comcowich
    30 Oct 2014 | 6:05 am
    It’s an apology used frequently by celebrities and authority figures that goes something along the lines of: “The words I used do not reflect my beliefs/character.” The common and formulaic apology has now lost its credibility, according to crisis experts like Brad Phillips. Phillips points to Alec Baldwin’s gay slurs toward a photographer last year [...]The post Is the “I Didn’t Mean It” Apology Still Effective? appeared first on CyberAlert Blog.
  • How Brand Journalism Can Boost PR Success

    William Comcowich
    29 Oct 2014 | 11:37 am
    The New York Times, the Wall Street Journal and the Washington Post have a full staff of reporters and editors to ensure content is credible and accurate. Smaller and niche publications — the ones that are most likely to publish company news for targeted audiences — often don’t have the resources to fully research article [...]The post How Brand Journalism Can Boost PR Success appeared first on CyberAlert Blog.
  • Is All Social Media Publicity Good Publicity?

    Dawn Ellis
    29 Oct 2014 | 6:50 am
    Editor’s Note: The following article is a guest post submitted by Dawn Ellis, a writer for alldayPA. There’s no denying that when used effectively, social media brings awareness to your brand. Unfortunately, not all social media mentions are positive. Any active social media user can attest to the public meltdowns they have witnessed (or heard [...]The post Is All Social Media Publicity Good Publicity? appeared first on CyberAlert Blog.
  • 5 Scientific Reasons Why Consumers Say “Yes”

    William Comcowich
    28 Oct 2014 | 9:54 am
    You don’t need psychic powers to understand how consumers think. Just use these studies aggregated by Jeff Haden and Bridget Croke.  The studies illuminate reasons that drive consumers’ decision-making process, enabling PR and marketing professionals to understand what their target audiences want and expect from the business. Here’s what steers consumers to “Yes.” 1. Small [...]The post 5 Scientific Reasons Why Consumers Say “Yes” appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Newsletter Marketing Tips for Small Practices

    info@wpicommunications.com
    29 Oct 2014 | 3:59 am
    Small practices face their own unique challenges, especially when it comes to marketing. With limited resources, you need to look for ways to get the biggest bang for your buck. For a small practice, marketing with a monthly newsletter can offer a significant impact for a low cost. In order to maximize the effectiveness of your newsletter, follow these tips to market your practice.
  • Rites of Autumn: A Year-End Tax-Planning Letter

    info@wpicommunications.com
    22 Oct 2014 | 4:00 am
    As leaves change color in many parts of the country, the time is ripe for year-end tax planning.  Both individual and business clients may take advantage of numerous tax-saving opportunities based on timing of income and deductions, as well as other special tax-law provisions. But how can you get the word out to your clients in a timely and efficient manner?
  • A New Newsletter Marketing Prescription for Accountants

    info@wpicommunications.com
    15 Oct 2014 | 3:58 am
    Is your accounting practice stuck in the doldrums? One way to inject new life into your business is to use an exciting marketing tool being launched by WPI Communications this fall. The newsletter marketing firm is offering a new client newsletter program designed to be distributed exclusively to physicians and other health care providers. Appropriately enough, this referral-generating newsletter is called Doctor’s Tax and Financial Advisory.
  • Four Newsletter Marketing Mistakes You Should Never Make

    info@wpicommunications.com
    8 Oct 2014 | 3:59 am
    You want your practice’s newsletters to be opened and read. The best newsletters are the ones that are so useful and so memorable that readers look forward to getting them. You can be among the elite that really do build their practices with a high-quality newsletter. To do it, you’ll need to avoid these four fatal newsletter marketing mistakes.
  • Four Reasons Why E-mail Newsletter Marketing Still Works

    info@wpicommunications.com
    1 Oct 2014 | 6:00 am
    When adjusting your marketing strategies, it is always tempting to gravitate toward what’s new. You don’t want to be left behind on a hot new trend, so you might tend to hop on board with the latest marketing method. But if you carefully examine the benefits and viability of your marketing tactics, you might find that some of the old standbys are worth keeping around—and newsletter marketing is definitely a strategy you will want to stick with.
 
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    KnowledgeVision » Blog

  • Terrified of Video?

    Samantha Kiley
    27 Oct 2014 | 7:05 am
    Terrified of Video? The Specter of Video Content Shouldn’t Haunt You! Videos Engage Your Audience Online videos can bring your company’s messages to life. Consider a showpiece video that your business can play at tradeshows to better acquaint new employees with your company. Perhaps your business Read more ...The post Terrified of Video? appeared first on KnowledgeVision.
  • Adding Right-Brain Content to the Sales Enablement Process

    Samantha Kiley
    14 Oct 2014 | 6:41 am
    Adding Right Brain Content to the Sales Enablement Market Although it is National Right Brain Month, your business will want to celebrate the pluses of right brain content marketing all year long. A new collaboration between KnowledgeVision’s app for creating rich-media video presentations and SAVO’s Inspire Read more ...The post Adding Right-Brain Content to the Sales Enablement Process appeared first on KnowledgeVision.
  • Webinar Recap of Knovio/Educreations Tools

    admin
    29 Sep 2014 | 2:10 pm
    Webinar Recap of Knovio / Educreations Tools Using two web tools, businesses and organizations can now capture and share information easier than ever using little more than an iPad and stylus. Educreations and Knovio are two innovative resources that allow users to create dynamic presentations of Read more ...The post Webinar Recap of Knovio/Educreations Tools appeared first on KnowledgeVision.
  • Social Media Marketing Trends of 2014

    admin
    1 Apr 2014 | 9:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Read more ...The post Social Media Marketing Trends of 2014 appeared first on KnowledgeVision.
  • Content Marketing Optimization

    admin
    26 Mar 2014 | 10:39 am
    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on Read more ...The post Content Marketing Optimization appeared first on KnowledgeVision.
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    CoSchedule

  • The Number One Way to Reduce Your Website’s Bounce Rate

    Barry Feldman
    30 Oct 2014 | 6:00 am
    You’ve arrived, but feel lost. Or confused. You’re being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave. You’re off in search of a place where you feel comfortable, confident, more “at home.” Now here’s the rub. You actually were at someone’s home—their home on the web—their home page, but something went terribly wrong. The problem’s simple enough. The home page isn’t simple enough. The host made you work. As a website visitor, you don’t want that. And as a website…
  • 5 Easy Lead Conversion Tips For Your Email Marketing Program

    Garrett Moon
    29 Oct 2014 | 5:15 am
    Besides social media, email marketing is the first thing that I tell anyone to do when it comes to online marketing. To succeed online, you absolutely must be using email effectively. The evidence doesn’t lie. In a 2012 survey conducted by McKinsey & Company, they found that for e-commerce companies “e-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.” Woah! E-mail is still a significantly more effective way to acquire customers than social media. While you may not be running…
  • Share Old Posts & Meta Box Comments [New Features]

    Garrett Moon
    27 Oct 2014 | 2:45 pm
    We’re excited to roll out two new features for your CoSchedule calendar today. I Love These New Features @CoSchedule: Share Old Posts + Meta Box Comments and TasksClick To Tweet - Powered By CoSchedule Share Old Posts You’ve logged the hours writing, editing and sharing your blog posts. But when you look at the empty dates on your calendar, we’ve now made it even easier to share old blog posts. What once was a search and rescue mission to schedule more social messages for your blog posts is now a simple button that allows you to access your top posts and share them on your…
  • These Lazy Writing Mistakes May Be Turning Off Your Readers

    Julie Neidlinger
    27 Oct 2014 | 8:45 am
    Here’s a terrifying tale: readers are looking–actively seeking, even!–for a reason to stop reading. Author Christopher Moore described it as writers buying time from the reader on credit. What he means is that they don’t owe you. You owe them. So you get them for the first sentence. They go to the second. Then the next paragraph. Then the next. But give them any reason, and they would love to stop reading and get their time back. They are merely lending it to you. Goodreads created a fascinating infographic on the most commonly abandoned books, and why people never…
  • Calendar Events & Labels [New Features]

    Garrett Moon
    23 Oct 2014 | 9:00 am
    There are two exciting new features now available on your CoSchedule calendar. Calendar Events Since the beginning of time, calendars were made for scheduling events. We changed that when we started filling them with blog posts and social messages. Now, we are returning to the roots and allowing you to add events to your calendar as well. Events are added to the calendar in the same way that you add blog posts or social messages. They can be hard scheduled for any date and time that you need them for. Just like other calendar items, events will have full drag and drop capabilities. Many…
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    Feldman Creative

  • What Makes a Person Influential?

    Barry Feldman
    26 Oct 2014 | 10:34 am
    Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by Mark Fidelman, 25 Things Influential People Do Better than Anyone Else in which Mark attempts to answer: “How do people become truly influential in the social age?” Clearly, Mark and I admire many of the same people. His article is full of examples where…
  • In Loving Memory of a Blog [Back from the Dead] Infographic

    Barry Feldman
    21 Oct 2014 | 10:07 am
    It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and republished here) and teamed with my friends at ClearVoice to create this haunting infographic. Enjoy. [BTW, if blogging and content marketing haunts you, learn how a content marketing consultant can help.] THE ORIGINAL ARTICLE Dearly Beloved, We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog.
  • Effective Email Marketing Strategy: Insights from an Expert

    Barry Feldman
    17 Oct 2014 | 11:34 am
    Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor. I found myself leaning into Hunter’s session at Conversion Conference San Francisco because he made so much sense. Then I asked him to do an interview to help make you a better email marketer. First, I asked if the two primary…
  • How to Write a Lead Like a Professional Blogger

    Barry Feldman
    9 Oct 2014 | 5:49 pm
      Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or lede) is to get you into the second one. Some say the lead is the first paragraph and, as you must have gathered, its goal is to get you to read the paragraph that follows. Of course, the headline ranks highest, so those that dole out writing advice tend to focus on it. I thought we’d focus on the lead today. When it…
  • Online Marketing Experts Aren’t Always Right

    Barry Feldman
    30 Sep 2014 | 3:13 pm
    True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your F’in’ A the answer’s (E). Marketing changes at the speed of screen flicker So we scour blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. I trust you’re able to sniff out the obvious manure, but fear when you identify a super-duper, guru-like,…
 
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    Prime Scripting – Digital Marketing Agency

  • Is This The End for Google Toolbar PageRank?

    Christian Abbas
    7 Oct 2014 | 10:41 am
    Google Webmaster trend analyst John Mueller has announced that Google Toolbar PageRank is unlikely to be updated again. For quite some time, the importance of Google’s PageRank has been a topic of discussion for SEOs. Throughout 2012 and 2013, the regularity of its updates has gradually slowed towards the seemingly inevitable point that the ranking metric would be permanently discontinued. In October 2013, Google’s Matt Cutts implied that there would not be another PageRank update by the year end. However, only two months later, the metric was updated once again. Since then, there have…
  • The Naïve Twitter Copywriting Mistake

    Christian Abbas
    17 Sep 2014 | 4:17 am
    Picture yourself at a social event. The moment you step foot in the door, you make someone’s acquaintance. The instant the formalities are over, they launch straight into a sales pitch. ­If you’re anything like me, you would not receive this sort of introduction very well, and you’d be looking for the quickest way to escape the conversation. They took no time to even begin to understand you and your desires, so why would you have any time for them? If you use Twitter as a platform for networking and expanding your business reach, the chances are you’ll be all too familiar with this…
  • Don’t fall for Gmail SEO consultants

    Mike Porter
    31 Jul 2014 | 11:02 am
    I would like to say that I wholeheartedly recommend Gmail accounts for the access you receive to highly useful applications like AdWords, Analytics, Webmaster Tools, Docs, G+, and various others. Provided they are used effectively, they offer immense potential for businesses all over the world. Quite frankly, most SEO consultants and content marketing specialists would be left scrambling for alternatives without Google apps. And without a sizeable operating budget, many professionals are dependent on those tools to earn their livelihood. They can’t simply pay for all of the premium tools,…
  • Five annoying web trends everybody hates

    Mike Porter
    2 Jul 2014 | 4:23 am
    As seasoned users of the web, we all have had ample time to encounter annoying web trends. Overuse of irritating terms and abbreviations aside, it is the monetisation of popular websites that is proving to have a damaging long-term impact on our collective experience. We are so much more than biological shells with dollar signs hovering above our heads, and it’s about time that key decision makers cut back on the trends below. 1. Tedious slideshows Easily the most crushing aspect of my web experience is when I see a potentially fascinating article, often accompanied by a title containing…
  • Vital SEO metrics for your website

    Mike Porter
    11 Jun 2014 | 10:37 am
    A simple search in Google for SEO advice will open up a realm of people seemingly there to help you by imparting wisdom in number-based BuzzFeed lists – don’t listen to them. Most SEO consultants are obsessed with overreacting and focusing on unimportant factors. If you are ever to understand the intricacies of your website and their relevance to the web, then it’s vital that you evaluate the most important SEO metrics. These will let you look at your site with a mathematical eye and obtain clear perspective on what needs to be done to generate those visitors you crave. PageRank…
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    Big Leap Creative

  • The Yelpification of Small Business and Customers’ Abuse of Power

    Lisa Gerber
    28 Oct 2014 | 9:44 am
    As we drove into Coeur d’Alene, Idaho this weekend, I consulted Yelp to find a place for lunch. We found our place – 64 reviews, with a 4 1/2 star rating. The photos looked good and menu was right up our alley. Purely for the entertainment value, I read some of the one-star reviews out loud: I wasn’t really in the mood to eat… – one-star review. Really? if you’re not in the mood to eat, don’t eat, and certainly don’t review it. The host bumped the gas lamp and some dirty water spilled into our beers… – one-star review. Oh man, you…
  • Video Marketing: When Gimmicks Work

    Lisa Gerber
    16 Oct 2014 | 9:00 am
    I woke up this morning to find this video in my newsfeed. And of course I watched because the headline was: Customers freak out when the floor disappears, but mostly because it’s The North Face. We’ve all become jaded when it comes to branded content because it’s hard to pull it off well as is evidenced by the fairly mediocre acting in this video – the feigned shock when the floor starts to disappear – but here is why I think this gimmick works: It makes me want to buy a North Face jacket. That’s something new, isn’t it? A viral (or potentially viral,…
  • The Anxiety of the Climb and Thrill of the Accomplishment

    Lisa Gerber
    7 Oct 2014 | 7:00 am
    It was the morning of the mountain bike ride I’d been wanting to do for years and I was sick to my stomach with fear. Picture a perfect September day with three girlfriends. Seven Summits Trail, an IMBA rated epic, 23 miles of single track through BC, Canada wilderness up to and along a ridge in the Kootenays. Many things could go wrong. And those were the only things I could think about as I woke up and got ready for what I was certain would be a Suffer-fest. On the other hand, until that morning, all I could think about was all that could go right: what an incredible ride we were in for;…
  • How To Be a Better Writer: specifics and your delete button

    Lisa Gerber
    26 Sep 2014 | 8:22 am
    When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one trucker dies.” That’s the end of the piece and they move on to the next story and most of us wouldn’t give it a second thought. But what if we knew more about that truck driver? What if they told us how old he was, and how many kids he had? If…
  • “Enjoy everything about life every day”

    Lisa Gerber
    22 Sep 2014 | 9:39 am
    I sat in the hair chair enduring the salon small talk wondering how I can tactfully redirect the stylists gesturing hands back onto my head to get the task at hand done. The conversation soon shifted to the neighboring stylist (and owner of the salon) and her client. The owner was complaining that she didn’t know this weekend was a major event in our town. and if she had known, she would have done a promotion to take advantage of the additional traffic that would be outside her door. “Why didn’t anyone tell us?” I pretty much lose patience with that kind of attitude.
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    allisonboyer.com

  • Are You Tapping into Your Content Creation Potential?

    Allison
    14 Oct 2014 | 9:00 am
    “This one time…” “At band camp?” my boyfriend asked with a smile. It’s a running joke with us, because I love to share my past experiences, and I often start a story with, “This one time…” He thinks he’s so clever. I have to remind him that the band camp joke is 15 years old. Yes, American Pie is 15 years old – how old does that make you feel? You’re welcome. Anyway, the point is, I like to share my experiences with people. I guess I’m a storyteller at heart, but aren’t we all? Even if you’re a fairly…
  • Hello, Ello: My First Thoughts

    Allison
    25 Sep 2014 | 1:21 pm
    In the past few days, it suddenly seems like everyone in the digital marketing space is talking about Ello. I was lucky enough to get an invitation to the Beta, and I’ve been a member for a few hours now. While I do intend to do a more comprehensive review after a few months, once I’ve given elloing a chance (elloing – it’s a word now, tell your friends), I wanted to post a few initial thoughts here. Without further ado, my first-day-user opinions about Ello: A Hipster Interface I’m supposed to be a writer, but the best word I can come up with to describe the…
  • How to Write More Content with Time Chunking

    Allison
    8 Sep 2014 | 3:10 am
    What do I do as a content marketer and creator? It would probably be easier to tell you what I don’t do, since that’s a much shorter list! I bet that you feel the same way, especially if you’re part of a small team or work on a contract basis for several clients. With an ever-growing task list, it can feel impossible to make headway. Have you ever gotten to the end of a day and thought, “Man, I worked so hard today, but I don’t know what I accomplished!” – because I know I have! The solution – and the very best way to create more content – is to “chunk” your time. I’ve…
  • What is Content Risk Tolerance? Your Key to Increased Blog Traffic

    Allison
    5 Sep 2014 | 9:18 am
    We often talk about how important it is to build out profiles for your target market, so that your content will resonate. But one key element that most content marketers never discuss is risk tolerance. Understanding risk tolerance is the secret to unlocking massive traffic in your niche. So why isn’t everyone doing it? Simply put, we’re all a little self-absorbed. It’s easy to understand how some thinks different than we do because of their age or income or culture. We can understand that a mother has different priorities than someone without children. We get it that…
  • How to Build a Content Marketing Strategy from Scratch

    Allison
    3 Sep 2014 | 3:45 am
    So you’ve landed that perfect client who is willing to pay you well to take over their content marketing, which currently consists of a few blog posts per year and an overzealous intern running their social media campaign. You’re starting from scratch here, so before you roll up your sleeves to start manging the project and creating content, you have to develop a content marketing strategy. From scratch. Cue nervous twitching. Right now you have an amazing opportunity to develop the plan that best fits your client’s company, but it can be intimidating since you have no data…
 
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    Kapost Content Marketeer

  • The Must-Read Marketing Books of 2014

    Jean Spencer
    30 Oct 2014 | 5:00 am
    Sign in to Audible or scan Amazon, and you’ll discover a daunting number of business-related books. Just today, on the elliptical machine during a pre-work workout, I decided to peer into the vats of Audible for good marketing and branding books. I was inundated with titles, starts, suggestions, and hullabaloo. In today’s content culture, marketers need to curb the crap. As such, I divvied down the best marketing books of 2014, to bring you the best shortlist around. Click on the image of the book to be directed to its Amazon page to order the book directly. I’d also love to…
  • 7 Secrets to Creating Highly Engaging Content

    Liz O'Neill
    29 Oct 2014 | 5:01 am
    The marketing industry has a content problem. The more marketers embrace content creation, the more they struggle with it: 86% say they use content marketing today, but only 38% say they’re effective. That’s four percentage points down from last year—not a trend we like to see. But it doesn’t have to be this way. There are easy-to-implement practices that will help you create highly engaging content that propels buyers toward purchase. Below, we break down the top seven. 1. Focus on the “Why,” Not the “How” When marketers focus all their energy on…
  • How We Figured out What Content Our Buyers Really Want

    Jesse Noyes
    29 Oct 2014 | 5:00 am
    The meeting had an air of desperation. The management team decided we needed to broaden our reach among enterprise marketers. And the task of targeting them fell to our own marketing team. The three marketing directors huddled in one of the tiny conference rooms to figure out what to do next. “So I know we want to go after the enterprise, but do we know where they are?” I asked. A silent shrug permeated the room. “And do we know which topics are going to work for them?” I said. “I’m not sure how to make the content even more on-point.” “Well, they probably care about global…
  • The Content Preferences of B2B Marketers [New Research & Infographic]

    Jean Spencer
    28 Oct 2014 | 5:00 am
    There are at least 947 marketing technology companies in a race toward being a part of the complete “Marketing Cloud.” It’s a race worth winning. Forbes—as well as many others—has plainly pointed out Chief Marketing Officers will outspend Chief Technology Officers on technology within the next few years. As a result, marketing to marketers has become an increasingly important dance. As Drew Neisser writes in The Fine Art of Marketing to Marketers:  “When it comes to marketing to marketers, the old adage ‘don’t blow smoke at smoke blowers’…
  • The Go-To Blog Post Template [Free Download]

    Liz O'Neill
    27 Oct 2014 | 5:01 am
    Blogging is one of the most effective channels marketers have to drive traffic, engage target audiences, and drive leads. B2B marketers who use blogs generate 67% more leads than those who do not (tweet this). And companies publishing at least 15 blog posts per month get 5X more traffic than those that don’t blog at all (tweet this). But most marketers struggle to do it regularly. That’s why we created this free blog post template. It Includes a simple formula for writing concise, engaging, and effective blog posts. We’ve highlighted the 10 key steps to better blogging below.
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    Recurve

  • Content Marketing – The Floor Is About To Fall Out

    Bradley Robb
    30 Oct 2014 | 12:34 pm
    By 2016, you won’t be talking about Content Marketing.That statement is probably shocking, especially coming from Recurve. As the undisputed “World’s Deadliest Content Strategist,” and person frequently introduced by clients as “our content guy,” I have every reason to be bullish on content – my livelihood depends on it.But, mark my words, within two years reality will set in and you’ll be over the Content Marketing hype.This isn’t fortune telling, or tea leaf reading, or even a click-bait topic. New tactics rise through a predictable cycle, hyping and crashing in a…
  • How To Find Your Best Customers

    Edward Baldwin
    23 Oct 2014 | 11:43 am
    At Recurve, we often distill the Customer Engagement work we do into six simple words: Get More Of Your Best Customers.At a recent conference, I dropped this line on a fellow attendee who, with an understandable amount of skepticism, asked, “Great. How?”Today, I’m going to answer that question in a bit more detail.Assumptions: 1) any company with customers would agree that some of their customers are, in one way or another, “better” than others. 2) “Better” will have different meanings for different businesses.The good news is if you’re collecting data about your…
  • Testing Done Right: Get an Impact Without Traffic, Time, or Money

    Bradley Robb
    16 Oct 2014 | 10:38 am
    Testing is great.Testing allows us to move away from speculative decisions and live in a world populated by “just the facts.”Testing is so awesome that in the data-driven world, there’s an aspirational phrase, a mantra: Test everything. And while that little chant sounds great on paper, it’s also effectively out of reach for most of us.To put it bluntly, even with tools like Optimizely [1] or VWO [2] (both of which are excellent), most businesses aren’t able to test what we actually need to focus on .To put it bluntly, by testing everything, we’re testing too much of the wrong…
  • Ello & Ethics: How to Always Do Right By Your Customers

    Bradley Robb
    9 Oct 2014 | 7:28 am
    It took just under a week before I witnessed someone break the rules on Ello [1].For those of you who’ve avoided the social media hype train, Ello is latest social network (following App.net [2] and Diaspora [3]) to try for an “ad-free experience.” The value proposition is simple – Facebook, Twitter, and even LinkedIn turn users into products, gathering them together in order to display ads to them. Ello doesn’t want that. Ello wants people to be be people. And that’s the message it was broadcasting to potential new users.However, Ello doesn’t explicitly ban brands…
  • Journey Maps – How to make your Customer Personas actually useful

    Bradley Robb
    30 Sep 2014 | 6:37 am
    Customer Personas are a great tool.Creating personas requires a concentrated understanding of real customers and the trials and travails that customers endure. It is damn helpful to know Customer Cheryl is dealing with three kids and a pending divorce, while balancing a career and waiting on hold for customer support because her internet is down.But the problem with Customer Personas is that they are difficult to apply consistently, especially across an organization.Sure, a ton of empathetic plumbing is conducted during the creation of the Persona, but then what? How many personas then go off…
 
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    Tai Goodwin, Bankable Brilliance | RSS Feed

  • Visual Marketing: Promote Your Blog (and Brand) with Images

    Tai Goodwin
    30 Oct 2014 | 6:12 am
    Last weekend I had the opportunity to present at the MN Blogger Conference. It was an amazing group to engage with (Check out the tweets and pics).   [View the story "This Group Rocked: Visual Marketing Presentation- #MNBlogCon" on Storify] The post Visual Marketing: Promote Your Blog (and Brand) with Images appeared first on Tai Goodwin, Bankable Brilliance.
  • Mark Your Calendar: Conferences for Women

    Tai Goodwin
    24 Oct 2014 | 8:12 am
    Are these conferences for women on your list? I’m speaking at Cheryl Wood’s Play Time is Over event next week. It got me thinking about other conferences or virtual events for women that I’d love to attend or speak at. I polled my Brilliant Business Girlfriends and my own private list to create a brilliant list of conferences and events ... Read More The post Mark Your Calendar: Conferences for Women appeared first on Tai Goodwin, Bankable Brilliance.
  • Sneak Peek BONUS: Creating a Lucrative Product Launch

    Tai Goodwin
    17 Oct 2014 | 9:07 am
    You could have created the most brilliant product idea. But if you don’t know how to launch it, you will have wasted your time and money. Instead of accelerating your income, you will have accelerated a deficit in your business (and your confidence). One of the bonuses in the Product Creation Boot Camp is an interview with Lucrative Launch Specialist, Lavada ... Read More The post Sneak Peek BONUS: Creating a Lucrative Product Launch appeared first on Tai Goodwin, Bankable Brilliance.
  • INFOGRAPHIC: How to Accelerate Your Income Selling Coaching Tools, Learning Resources, and Info Products

    Tai Goodwin
    10 Oct 2014 | 5:00 am
    Have you figured out how to accelerate your income and impact with info products? Having your own coaching or consulting practice can be an amazing experience. It can also be frustrating, depressing, and financially challenging. When you first started your business, maybe it was your plan to have 4-hour work weeks where you only focused on the projects and clients you ... Read More The post INFOGRAPHIC: How to Accelerate Your Income Selling Coaching Tools, Learning Resources, and Info Products appeared first on Tai Goodwin, Bankable Brilliance.
  • Repurposing Profits: Three Info Product Ideas for Business Authors

    Tai Goodwin
    8 Oct 2014 | 4:00 am
    Last week I posted a list of 50 info product ideas for coaches and consultants. Today I want to share a few specific ideas from that list that are perfect for business authors. The main ways business authors leverage their book is through speaking and consulting. Depending on your experience and positioning, business authors can earn anywhere from $5,ooo to $25,000 ... Read More The post Repurposing Profits: Three Info Product Ideas for Business Authors appeared first on Tai Goodwin, Bankable Brilliance.
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    Words 2 Wow Blog

  • The Right and Wrong Way to Promote Your Life Science Marketing Content

    6 Oct 2014 | 9:34 pm
    2014 is winding down. Think back and congratulate yourself for all the content you created this year. There was that brochure you thought would never be done. But you dragged it across the finish line. Maybe you made your first infographic. Did you dip your toes into SlideShare yet? Whatever content you chose to make, you worked hard to create and publish it. If it isn't creating the results you expected, it might not be the content itself. 
  • Storytelling: A Quick Start Guide for Life Science Marketers

    18 Sep 2014 | 11:20 am
    You can't swing a laptop without hitting a blogger writing about storytelling these days. It seems to be the current buzzword in marketing. The word "storytelling" makes you think of an audience hanging on every word as the teller spins a captivating tale. As life science marketers, we'd like to capture some of that same magic. Some brands seem to do it effortlessly. But when something looks effortless, you can be sure a lot of thought and practice went into it. Even though storytelling is in our blood as humans, it doesn't come naturally to everyone. Fortunately, like any other…
  • You May Not Need As Much Content as You Think

    3 Sep 2014 | 4:00 pm
    In a survey of life science marketers last year, 70% of those using marketing automation said they struggled to create enough content. There can be many reasons for this including lack of personnel, budget, and of course, time.  Marketing automation runs on content to a large degree. But you don't create content to feed your marketing automation tool, you create it to educate your customers and persuade them to buy.
  • Why Your "Just Win" Content Marketing Strategy Won't

    26 Aug 2014 | 9:56 am
    It’s that time of year. Marketing planning season has arrived. Do you know what it will take to win? Can everyone on your team state the goals you are working towards? I don’t just mean numbers of leads. I mean do they understand the specific goal, or strategy, for how you will win? These are goals such as “Increase monthly traffic by 30% within the next 6 months.” Or “Convert 15% more web visitors to contacts over the next year.” Goals are important and a goal for the number of leads you need to generate makes good sense to drive your business. But…
  • Why You Should Get on an Airplane to Attend This Content Marketing Workshop

    12 Jun 2014 | 2:33 pm
    Maybe you've been interested in attending the interactive "Life Science Content Marketing Made Easy" workshop but thought you couldn't justify the expense.  Would you be kind enough to let me justify it for you (and your boss)? Think about your marketing budget for the next 12 months.
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    Visually Blog

  • Are Infographics Dead?

    Jess Bachman
    30 Oct 2014 | 6:00 am
    Betterbridge’s law of headlines states that “Any headline which ends in a question mark can be answered by the word no”. So let me start off by concluding that the answer to this headline is an unsatisfactory… yes and no. The Yes Part Infographics have long been the darling of the content marketing world. In fact, there was a time in the not too distant past when simply putting [INFOGRAPHIC] in your headline would yield more clicks. But that was back when infographics were a new medium. Even if the content wasn’t interesting, the form was. But those days are over and the…
  • Infographic Competition Winner Announcement: Raising Awareness to End Impunity

    Visually
    29 Oct 2014 | 5:43 pm
    Visually and UNESCO are both thrilled to announce that we had record participation and an unprecedented level of submission quality in our infographic competition, Raising Awareness to End Impunity. We had over 130 submissions in 5 different languages, all of exceedingly high quality. Nineteen of the submissions were so good, we had to have an honorable mentions section to publicly recognize all the hard work their designers put in. So, grouped by language, here are our nineteen honorable mentions with the winner at the end: by unesco.   by memehalpern.   by unesco.   by…
  • 6 Tips For Marketing To Visually Impaired Customers

    Lisa Hoover McGreevy
    28 Oct 2014 | 6:00 am
    According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Advancements in technology help people with no or low vision navigate the internet but it still has its challenges. Many companies strive to make their websites accessible to vision-impaired people but fail to pay the same attention to their advertising. Let’s take a look at some ways brands can accommodate this important demographic at a time when today’s marketing channels rely so heavily on visual content.   1. Adapt images for accessibility by color blind…
  • How To Pick The Right Video Type For Your Message

    Nick Vaka
    27 Oct 2014 | 6:00 am
    As video marketing becomes increasingly commonplace online, it’s important to know which video type will deliver your message most effectively. The sort of video that would interest clients of a B2B solution may not necessarily be the best direction if you’re running on a B2C platform. After all, the point of your video should be to increase ad awareness, brand awareness, and ROI, so you want to be certain you’re developing a video that can help you reach your goals. Following is a list of various types of videos and the best applications of, and examples for, each. Pre-Roll Videos A…
  • Visualizing Dirty Jobs

    Nate Birt
    24 Oct 2014 | 6:00 am
    Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone. As a tribute to these hard-working men and women, we’ve drawn together a selection of visualizations from government, industry and more that pull back the veil on these unheralded jobs. In the process, we hope you’ll enjoy learning a…
 
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    What She Said

  • Don’t Overlook These 4 Basic Components of Blog Writing

    Ashley Jones
    30 Oct 2014 | 5:35 am
    Blogs are an invaluable part of your inbound marketing strategy. Creating awesome content for those blogs is a must. I know first-hand how easy it is to obsess over content in an effort to make the perfect post. Sometimes when I’ve completed a blog my first thought is “Great, I’m done! I’ve written words and those words are all I need! Words are everything!” But, there’s more to crafting that perfect post than those words you love so dearly. Next time you’re in the midst of your latest blog session; don’t forget to utilize these four basic components of blog writing that will…
  • Social Media News: I Love You, Hilary Clinton, but You Don’t Know What You’re Talking About

    admin
    29 Oct 2014 | 5:00 am
    I’m an Arkansas girl; my love for Hillary Clinton runs deep. In true Arkansas fashion, my dear friend is a cousin-by-marriage of hers, so we only have 2 degrees of separation. As much love as I have for Hill, I have to play point counter point with her latest interview on PCWorld.com with Zach Miners. In the interview, Clinton explains that social media is no substitute for a good, old fashioned face-to-face meeting, which she says are much more valuable. I have to say, I feel you. I would love to get off of social media sometimes and spend quality time with people in the flesh. This may be…
  • 5 Signs it’s Time to Change up Your E-mail Marketing Strategy

    admin
    28 Oct 2014 | 5:00 am
    My favorite movie series of all time is The Mighty Ducks trilogy. It wasn’t only because I had a serious crush on Joshua Jackson; it is also awesome. It’s a perfect story of the underdog making plans and changes, learning from their mistakes and recovering just in time to win the championship. One scene in particular sticks out as I write this blog: We look tired. We need to change places. What? New players. Oh! Say “Change it up.” Change it up. Scream it! CHANGE IT UP!! When something isn’t working, continually doing the same thing over and over doesn’t really work, right? If…
  • Are Your Facebook Ads a Waste of Money?

    Stephanie Jones
    27 Oct 2014 | 5:21 am
      Facebook ads get a lot of heat for being evil. In the marketing world, they are about as divisive as any political hot button issue. Why? Many businesses have closed down their pages because they are seeing decreased engagement with little to no ROI despite the fact they are purchasing ads that Facebook says they will help them to reach their followers, new and old alike. Let’s talk about the positives first, shall we? Facebook has a massive audience of customers; the current total sits right at a pretty 1.3 billion users and 654 million of those folks are using the mobile version on…
  • 3 Reasons you Need to Get your Inbound Marketing Certification

    Ashley Jones
    21 Oct 2014 | 5:31 am
    When I started my inbound marketing certification I was excited to learn more about the field. I had never been “certified” in anything before and I didn’t know a lot about inbound marketing. After learning more about the certification through HubSpot, I quickly realized the certification process was more than just a learning opportunity. Being inbound certified was going to play a huge role in my success. If you are considering becoming certified, here are 3 reasons why you should start your online sessions now. 1) Learning from the best Being HubSpot certified means you received your…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 3 Reasons Why Blogging is Good For Your Business

    Summer
    24 Oct 2014 | 1:13 pm
    Some of you who are reading this article could be active bloggers but not getting any traction while others are not involved in writing and are thinking about jumping in.  You may already be blogging for the company you work with or you are your own boss and have heard that blogging gets your brand noticed. Whichever camp you’re in, I’m here to tell you to follow your blogging dreams and keep on trucking. Below, I’ve pulled 3 compelling stats from Hubspot about the world of blogging. Here are 3 really good reasons why blogging is good for business. Companies that blog…
  • Your Audience Requires Consistently Great Content

    Julian
    24 Oct 2014 | 12:02 pm
    How do you know that you are creating content that consistently offers the audience something that they will connect with? There are all kinds of post analytic tools that let marketers know how content performs after the fact, but there are not as many that are predictive of content performance prior to it being published. The problem is further compounded when writing content that is predictive in terms of search rank, but not in terms of an authentic connection with an audience. While data provides critical insights that yield positive outcomes when used correctly, producing content for…
  • Choosing the Right Medium Changes How Your Audience Shares Your Story

    Julian
    24 Oct 2014 | 11:52 am
    It’s been fifty years since Marshall McLuhan famously proposed that “the medium is the message” in his publication Understanding Media: The Extensions of Man. When he originally wrote it, he meant that the way in which the content is conveyed is more important than the content itself. Although the phrase has been twisted and misinterpreted ad nauseum, the initial meaning still rings true. I’ll always have a soft spot in my heart for the printed word but I’m coming to terms with the fact that traditional media is fading away. Even as recently as a week ago, it was…
  • The #1 Best Tip for You from Content Marketing World And Social Shake-Up

    Jeanne Sachs
    17 Oct 2014 | 12:30 pm
    In September, I attended both Content Marketing World and Social Shake-Up, which Atomic Reach was a sponsor for. I found both conferences energizing, interesting and super exciting.  And I only saw two key note speeches and one session across both events combined. Since we were sponsors at both events, my primary responsibility was at our booth speaking with potential customers.  Needless to say I didn’t get out much to participate and attend the sessions.  Then what was so exciting and interesting? First of all, even after spending over 20 years in business development, I love…
  • You Need To Get Emotional With Your Audience

    Summer
    16 Oct 2014 | 8:48 am
    If writing to an audience’s level of knowledge around a topic is of significant importance, so too is the notion that content must evoke a degree of emotion to achieve a deeper connection. We all engage with content that strikes a chord with us on some level. Consider for a second all the stories of world events, local movements, and BACON we connect with on our various social platforms.  Content that is meaningful, resonates on a personal level and makes an emotional connection with the audience is the content that passes through social networks with unprecedented velocity. The reason why…
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    1st Quality Content Blog

  • 4 Types of Content Your Website Doesn’t Need

    obaidul
    29 Oct 2014 | 2:51 am
    How do you judge the value of content featured on your website? More often than not, most web property owners are not tuned into the actual value of their content. This may stir a potential hornet’s nest by way of decreasing website traffic, lowered readership and declining sales or marketing numbers. Quality, not quantity is […]
  • 8 Common Reasons Online Shoppers Abandon Your Website [Infographic]

    Peter
    27 Oct 2014 | 10:22 am
    Many websites struggle with a high abandonment rate on account of some inherent problems. This hits e-commerce websites or online stores hard and brings down overall traffic and sales figures in turn. Growth in sales is hard to achieve if you do not fix some latent issues that threaten to paralyze your progress. The annual […]
  • Essential Tips to Evaluate a Content Writer’s Resume

    Anuvab
    24 Oct 2014 | 11:21 am
    Content writing is now an essential service sought by online businesses, both big and small. Top-notch content is an essential requirement for describing, showcasing and highlighting products (or services) in a persuasive manner. Whether it’s a website, a blog, an e-commerce portal or any other digital marketing collateral, content is the fuel that propels growth. […]
  • 3 Secrets to Writing Better Blog Posts

    obaidul
    21 Oct 2014 | 2:33 pm
    How often do you go to Google and key in this search term – ‘tips to write a better blog post’? If you’re a novice, still struggling to find your feet in the world of blogging, you must be desperate to unlock the secret to writing better blog posts so that you can attract more […]
  • 7 Quotes that Will Help You Become a Better Writer

    Anuvab
    20 Oct 2014 | 12:22 pm
    What do you think contributes most to the success and fame attained by legendary writers and authors across the globe? The answer is a disciplined mixture of both creativity and practice. The latter component actually works as a perfect foil to one’s creative impulses, leading to the achievement of perfection. A good writer will always […]
 
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    qrator.in

  • How Lego Builds Imaginative Content Marketing

    QRator
    7 Oct 2014 | 12:52 am
    Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy.In the first half of 2014, the company reported that its sales increased by 11 percent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to The Lego Movie, which was released this past February and made $468 million around the globe while kids flocked to the store to grab their toys related to the film. How Lego Builds Imaginative Content MarketingRights to all content (text, images, videos etc.) with post source. If you think these are wrongly…
  • Some Facts About the Listicle

    QRator
    30 Sep 2014 | 4:05 am
    Online, empires have been built on our eagerness to consume and share titbits, and in the listicle we have settled on a flawless delivery system for endless enumerated trifles. (Literally, trifles.) Clickhole brilliantly skewers the inanity that our infatuation with trivia can throw up from time to time. But perhaps a story like Buzzfeed’s astutely observed “The 21 Absolute Worst Things In The World” is more informative, zeitgeist-wise, than the front page of any paper. Source: Some Facts About the Listicle – The Morning NewsRights to all content (text, images, videos…
  • 10 Content Marketing Lessons from The World’s Fastest Growing Websites

    QRator
    29 Sep 2014 | 8:26 pm
    We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.No one says “I want to be average”People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.So if you want to take the art of blogging and content…
  • How to Use Data to Create Content That Deepens Customer Relationships

    QRator
    22 Sep 2014 | 3:52 am
    A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty. If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data. Here’s a look at how data can be used to create content that deepens customer relationships — rather than just optimizing a single transaction. Source: How to Use Data to Create Content That Deepens Customer Relationships Rights to…
  • The Expert’s Guide To Content Marketing with Research

    QRator
    17 Sep 2014 | 2:34 am
    Sharing really useful data and original research can be an amazing way for your business to stand out and impress your customers.But, how do you stand out when everyone is throwing infographics and pie charts around?Edison’s Expert’s Guide to Content Marketing with Research, by Social Fresh Conference presenter Tom Webster, recommends ways to stand out by doing what no one else will. Source: The Expert’s Guide To Content Marketing with Research – Edison ResearchRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email…
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • 21 Places to Share Your B2B Case Studies

    Jaime
    29 Oct 2014 | 6:00 am
    Case studies are one of the most powerful B2B sales and marketing tools. Today’s B2B buyers want social proof before they purchase a product or service. Customer testimonials and case studies can give them this proof. According to hawkeye, 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited testimonials and case studies as the most influential types of content. However, not everyone is going to find your success stories on your website. Here are 21 ways to get your case studies in front of a wider audience: Host a Twitter chat and invite your customer to be the…
  • 10 Steps to an Effective B2B Content Marketing Strategy

    Jaime
    22 Oct 2014 | 6:00 am
    If you’re planning your 2015 marketing, you likely have lots of content marketing projects in the works. And you’re not alone. According to research by the Content Marketing Institute (CMI) and MarketingProfs, 86% of B2B marketers now use content marketing to drive business. However, only 38% of B2B marketers think their content is effective. What causes this gap? According to the CMI and MarketingProfs study, only 35% of B2B marketers have a documented content marketing strategy. These marketers “are more effective in all aspects of content marketing” than those who don’t have a…
  • 5 Keys to Creating B2B Content That Engages Different Verticals

    Rachel
    8 Oct 2014 | 3:00 am
    According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing tactics. This tactics include blogs, e-newsletters, case studies, white papers, videos and more. The more verticals you have and tactics you use, the harder it is to maintain a consistent voice throughout your content. Earlier this year, I wrote “How to Tell a Consistent Story…
  • 3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]

    Rachel
    1 Oct 2014 | 4:00 am
    IT professionals love robots. They can chat for hours about R2-D2, Data and K-9. However, they don’t feel the same about robotic marketing. I attended SpiceWorld 2014 and had the opportunity to sit down with Jennifer Slaski, executive director of marketing communications at Spiceworks. She offered advice on how technology marketers can make their content more human. “I believe that everything you need to know about marketing you learned in kindergarten,” says Jennifer. “However, many marketers get caught up with jargon, campaigns and metrics. They forget that people want to interact…
  • Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]

    Rachel
    25 Sep 2014 | 5:00 am
    According to a new report from Spiceworks, technology marketers are missing the mark when it comes to engaging IT buyers.   The How to Win Friends and Influence IT Pros report states that IT pros want to have honest conversations with their peers and brand reps when they make buying decisions. However, technology marketers place social engagement at the bottom of their priority list. The study also found that 95% of IT pros use targeted forums and communities to research products, although only 60% of technology marketers use these channels.   I attended SpiceWorld 2014 in Austin and had…
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    Palchoice

  • 11 ways to become smarter not genius

    admin
    29 Oct 2014 | 2:29 pm
    The post 11 ways to become smarter not genius appeared first on Palchoice. I am not going to make any tall claims. By reading this article you are not going to become an instant genius. I am not going to use killer headline to promote this article either. The article is about the 11 ways to become smarter not genius. To succeed in life who says you need [...] The post 11 ways to become smarter not genius appeared first on Palchoice.
  • How to use post-it notes for creative idea generation

    admin
    29 Oct 2014 | 12:14 am
    The post How to use post-it notes for creative idea generation appeared first on Palchoice. Can we use post-it notes for creative idea generation? Most of us use post-it notes to remember things in our daily life. You can find these small square shaped notes on people’s refrigerator, mirrors, doors or walls etc. they are very effective tool to remind you of friends birthdays, your marriage anniversary, important appointments etc. But do you [...] The post How to use post-it notes for creative idea generation appeared first on Palchoice.
  • The geeks 7 Secrets to learn anything

    admin
    27 Oct 2014 | 7:33 am
    The post The geeks 7 Secrets to learn anything appeared first on Palchoice. You have to learn new things daily no matter whether you are a student or a professional. Learning new things will always increases your chance to succeed in life. Simple isn’t it? Everybody knows this… Yes but if you are a student new topic in school or college will make you run for cover. And [...] The post The geeks 7 Secrets to learn anything appeared first on Palchoice.
  • How to overcome terrific dip in motivation

    admin
    24 Oct 2014 | 3:14 pm
    The post How to overcome terrific dip in motivation appeared first on Palchoice. We sometimes get stuck half way in the project. Everything seems to go downhill. It seems like we can’t stand or survive anymore. We want to give up our work or project when it became harder to go on. Giving up the work seems the easiest way out. Is not it? I know many of [...] The post How to overcome terrific dip in motivation appeared first on Palchoice.
  • Sentences that successful people never use

    admin
    22 Oct 2014 | 1:25 pm
    The post Sentences that successful people never use appeared first on Palchoice.   Thoughts play a very important role in our life. We are at a place today where our thoughts have taken us. They shape our destination as they are the reasons we do something in life. That’s why words we choose play such an significant role in our life. We all keep on communicating with [...] The post Sentences that successful people never use appeared first on Palchoice.
 
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    Blogmutt, the blog writing service blog

  • Why Agencies Lose Clients and How to Keep Them

    Scott Yates
    30 Oct 2014 | 10:33 am
    The latest from theblog writing service, Blogmutt: Our Director of Marketing, Patrick Armitage, has worked for small and midsize marketing agencies in his career. He’s seen clients come and go for a variety of reasons. And from his experience, there’s one thing that stuck out as a key reason for why agencies lose clients (but you’ll have to read on to find out). Before joining BlogMutt he admitted that he had no idea blog writing services for agencies even existed. With hindsight, he shares his thoughts on the potential that awaits agencies who start working smarter and…
  • Blog Writing Service Example: Blogging For Research Money

    Scott Yates
    30 Oct 2014 | 6:03 am
    The latest from theblog writing service, Blogmutt: The best way to attract research money is to give readers interesting and useful information that speaks to their specific interests and supports their causes. Blogging for research money is a great way to showcase your current projects while reaching your audience in an informative way. Below is just one example of a creative, news-related blog entry that is sure to arouse curiosity in your research and the work you are doing. World’s Most Advanced Scuba Gear Opens The Depths For Scientists Artifacts like the Antikythera Mechanism are…
  • BlogMutt’s Busy Fall

    Scott Yates
    29 Oct 2014 | 2:10 pm
    The latest from theblog writing service, Blogmutt: Typically this blog is just full of examples of great writing from BlogMutt writers, but I wanted to take one post just to let you know about some stuff going on from here at the home office in Boulder, Colorado. We’re experiencing a stretch of “endless summer” here in Boulder — the nights are cold, but the days are still warm and sunny. This is great, except that it really makes us want to be out there instead of in the office. We have big windows to let in the light, but that almost makes it worse. If you live in…
  • Sample Post: Women’s Lifestyle Changes Boost Happiness For The Entire Family

    Scott Yates
    29 Oct 2014 | 6:19 am
    The latest from theblog writing service, Blogmutt: Do you have a lifestyle blog that people regularly go to for tips and advice on varied subjects? Here’s an example post of the kind of writing you can get from BlogMutt, on women’s lifestyle topics.   Chances are, you have heard the saying, “If Mama ain’t happy, ain’t nobody happy.” There is now scientific evidence to back this up. A recent study published in the Journal of Marriage and Family concludes that not only is marriage satisfaction a large contributor to general life satisfaction, but also,…
  • Blogging For Nutritionists: A Blog Writing Service Sample Post

    Scott Yates
    28 Oct 2014 | 6:35 am
    The latest from theblog writing service, Blogmutt: One of the best ways to educate the public about the benefits of a healthy diet is through informative blog posts. Blogging for nutritionists is not only educational, but it is also a great way to attract new customers. Here is an example of a blog post that a nutritionist could use.  Ten Easy-To-Find Superfoods You Should Be Eating This Fall Fall is the perfect time to enjoy some of the most delicious, versatile, and plentiful superfoods available. From the perennial favorites, pumpkins and squash, to fresh salmon, Brussels sprouts, and…
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    Conoseo

  • Smart Content Writing | Increase Conversion Rate

    Daniela Turcanu
    9 Oct 2014 | 11:00 pm
    Having a professionally designed site is the most important factor for perceived web credibility. The higher the quality of your site, the higher its perceived credibility will be. Consumers are more willing to buy from firms with well-designed sites. People tend to believe messages from sources that appear to be credible. So, if users perceive […] The post Smart Content Writing | Increase Conversion Rate appeared first on Conoseo .
  • Content strategy essentials | Know your users

    Daniela Turcanu
    27 Aug 2014 | 7:54 am
    Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers. Your target website users have unique […] The post Content strategy essentials | Know your users appeared first on Conoseo .
  • Online Marketplace | Success and Failure

    Daniela Turcanu
    28 Jul 2014 | 2:12 am
    Globalisation is not just about geographical expansion. The very heart of a successful international expansion is an understanding of local culture and being able to efficiently communicate with your target audience. There are cultural differences between European nations, but there are even more significant differences between the U.S. or Europe and Asia. Guanxi, (pronounced as guan-shee) […] The post Online Marketplace | Success and Failure appeared first on Conoseo .
  • Twitter Was On Fire During World Cup Game

    Daniela Turcanu
    9 Jul 2014 | 9:29 am
    According to officially released data from Twitter, the World Cup Semi-Final game between Brazil and Germany is the most discussed single sports game ever on Twitter, having set also a TPM record: Khedira’s 29′ goal (0-5) saw 580,166 TPM. The #BRA v #GER match also set a TPM record: Khedira's 29' goal (0-5) saw 580,166 TPM. #WorldCup pic.twitter.com/188YGgrgZg […] The post Twitter Was On Fire During World Cup Game appeared first on Conoseo .
  • Pinterest | Great Impact On E-Commerce

    Daniela Turcanu
    7 Jul 2014 | 3:12 am
    Since its birth in 2010, Pinterest has grown at a fast pace, gaining popularity in the online world —and with over 70 million registered users, it doesn’t seem to be slowing down any time soon. These users enjoy discovering and sharing content in this visual environment. For business pages, 60% of traffic comes from referential […] The post Pinterest | Great Impact On E-Commerce appeared first on Conoseo .
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    Vero Email Marketing Blog

  • 13 Steps to Take Your Content Promotion to the Next Level

    Jimmy Daly
    29 Oct 2014 | 7:00 am
    This post originally appeared on Cornerstone Content. I wrote it in my tech blogging days but all the lessons here apply directly to marketers. Given the interest in our recent post about link building and promotion, I thought this would be the perfect time to spend more time on this topic. Enjoy! Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts – no matter how great they are – need to be effectively promoted on social media, with email marketing and in real life. Here is a look at…
  • How We Earned 300+ Links and 2,500+ Shares on a Single Post in Less Than 30 Days

    Jimmy Daly
    27 Oct 2014 | 7:00 am
    We’re an email marketing company but we’re trying to grow a business just like you. It seems logical to share our ideas, challenges, successes and failures with you. If this blog were only about email, we’d be withholding a lot of knowledge about marketing, business development and sales. This post is going to examine the strategy behind out latest email guide – Email Marketing Best Practices: 20 Tips for Dramatically Better Email – to show you how we wrote it and promoted it. No secrets here … we’ll share the numbers and, if you have questions,…
  • A Content Marketer’s Guide to the Post-Analytics World

    Jimmy Daly
    22 Oct 2014 | 9:42 am
    This post originally appeared on Sparksheet. Data, data and more data: As content marketers, social media managers and journalists, we’ve been taught to love it. And yes, data like page views, followers and clicks can be valuable. But I’m here to tell you there is so much more to a successful content marketing program than metrics. When Google announced in September 2013 that it would begin encrypting nearly all keyword data, marketers collectively panicked. Within a few days, the content marketing world was talking about how “this is actually a good thing” and…
  • The Story Behind Vero’s Revamped Content Strategy

    Jimmy Daly
    6 Oct 2014 | 7:00 am
    I really like country music. But there is something disingenuous about most of the music on country radio. All the songs rely on a handful of cliches to stay afloat – dirt roads, pretty girls, cold beer, etc. It’s almost like the songs are written by an algorithm that knows the exact blend of melody and lyrics that produce hits. A few years ago though, I watched the movie “Crazy Heart” after reading a few rave reviews. It’s great movie, driven largely by the music. And the music … wow. “Now that is country music,” I said to myself. The man…
  • 20 Tips for Dramatically Better Emails

    Jimmy Daly
    2 Oct 2014 | 7:00 am
    If you haven’t already, be sure to check out our latest guide Email Marketing Best Practices: 20 Tips for Dramatically Better Emails. It’s loaded with 40+ examples, a slick table of contents and even a free, downloadable swipe file. I think you’ll really enjoy this one. Read it now
 
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    Wylie Communications, Inc.

  • How small is small?

    Ann Wylie
    25 Oct 2014 | 10:00 pm
    Mini narratives can be as brief as a paragraphIn The Emperor of All Maladies, Siddhartha Mukherjee shares this tiny tale:“In 2005, a man diagnosed with multiple myeloma asked me if he would be alive to watch his daughter graduate from high school in a few months. In 2009, bound to a wheelchair, he watched his daughter graduate from college. The wheelchair had nothing to do with his cancer. The man had fallen down while coaching his youngest son’s baseball team.”Tiny but mighty A story need not be enormous to be amazing. Image by Rob SheridanIn just 61 words, Mukherjee gives…
  • Don’t say ‘when’

    Ann Wylie
    18 Oct 2014 | 10:00 pm
    Date leads date your storyIn a “West Wing” episode, President Jed Bartlet is in the Oval Office, where a technician prepares to record his Saturday morning radio address.Remember when? Your readers are more interested in what happened than when. Avoid date leads.TECHNICIAN: “Here we go. In three, two …”He holds up his index finger on “one,” then points to Bartlet.BARTLET: “Good morning. This month, as autumn is in full bloom in much of the nation, the weekends will be devoted by many of you to leaf peeping and football … watch … ing…
  • Skimm this!

    Ann Wylie
    11 Oct 2014 | 10:00 pm
    Make your e-zine interesting, relevant, easyWhat’s the secret to a successful e-zine? Make ‘em laugh; make ‘em think; make ‘em Skimm.Express mail Readers can skim a digest of the day’s events — in 1,000 words or less — with the Skimm.In other words, make it interesting, relevant and easy.That’s the formula e-zine the Skimm uses. You can steal a trick from the Skimm and produce an e-zine that’s:InterestingThe Skimm makes the news fun to read, from the subject line to the final column:Subject line: “Seize the Hump” for a Wednesday…
  • Take a tip from Norm MacDonald

    Ann Wylie
    4 Oct 2014 | 10:00 pm
    #RIPRobinWilliams tweets show how to serialize your storyWhat can you learn from Norm MacDonald’s Twitter tribute (would that be twibute?) to Robin Williams? What can’t you learn?! MacDonald shows us how to serialize our stories, how to get the word out in 144 characters or less — and when to stop typing.Serial killer Norm MacDonald’s serialized Twitter tribute to Robin Williams kills. What can you steal from his approach?Here are six tips to take from MacDonald’s tribute:1. Tell a story.Heck, tell two stories. Why not make it three?MacDonald’s 19 tweets…
  • ‘Every sentence is a little drama’

    Ann Wylie
    21 Sep 2014 | 10:00 pm
    How to build plot, scene and character with verbsThings that make your copy more creative: Storytelling. Human interest. Wordplay. Concrete details. Verbs. Verbs? Yes, verbs, writes Constance Hale.And … action! Help your story take off by choosing just the right verb.“What I want writers to understand,” writes the author of Vex, Hex, Smash, Smooch: Let verbs power your writing, “is that every sentence is a little drama. There’s a subject, a predicate; there’s a protagonist and a predicament.”Verbs, in this equation, are the predicament — aka, the muddle our…
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    ClickTecs » Blog

  • How to Plan the Best Keywords for Your Online Marketing Campaign

    Jamshaid Hashmi
    30 Oct 2014 | 7:14 am
    When someone queries a search engine by searching a word or a phrase, they are looking for a solution. If your company is providing the said solution, it is critical that keywords the potential customer typed match the keywords you assumed they would type. The most heavily used search engines on the Internet reward relevancy. Planning your online marketing campaign using proper keywords can make or break your marketing efforts. The first step towards getting customers is getting noticed in search engines. The following are some guidelines on how to plan for the best keywords to maximize your…
  • 7 Things You should do to Boost Your Website Conversion Rate

    Jamshaid Hashmi
    27 Oct 2014 | 6:26 am
    The challenge is obvious. We get people to visit our site, but not all of them become customers. How do we change that? There is no arguing the fact that increasing conversion rates equals increasing profits – turning a potential customer into a new customer is the ongoing conquest of the contemporary marketer. Although you may think that your conversion rates are good, which they might be, remember that they can always get better. Here are 7 things you should be doing in order to boost your website conversion rates:  Simplify the contact process: Making it easy for your customer to get in…
  • Curious to Know How Multi-Location Digital Marketing Works for Franchises

    Jamshaid Hashmi
    22 Oct 2014 | 7:59 am
    If you are a marketing manager for a multi location franchise, chances are you already take advantage of many digital marketing techniques. An online social media presence is just the start – email and SMS can prove invaluable in the digital world and create customer engagement like never before. If you’re not leveraging these tools, then perhaps you are unaware of the value these digital marketing initiatives can provide for your franchise. Here are a few things you may have been wondering, but have never wanted to ask about digital marketing for your franchise: Broadcasting is great In…
  • ClickTecs’ CEO Hosts Mini Social Media Bootcamp at FranNet Annual Convention in Louisville

    Jamshaid Hashmi
    20 Oct 2014 | 10:12 am
    [Louisville, Kentucky, Oct 20th, 2014], CEO of ClickTecs, Jamshaid (Jam) Hashmi today announced that he will be hosting a mini social media bootcamp for FranNet Consultants in Louisville, Kentucky.  The team at ClickTecs will be sponsoring the FranNet Annual Conference as a supplier of Digital Marketing Services to Franchisors and Franchisees.  In addition, Hashmi will be leading the FranNet Consultants in a mini bootcamp on social media focused on driving more potential franchise candidates to their respective businesses. Recognized industry wide as the premier gathering for Franchisors…
  • Internet Marketing Trends You must Know

    Jamshaid Hashmi
    15 Oct 2014 | 12:41 pm
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    Copy Dojo

  • How to Become a Sales Copy Idea Machine

    Eric Moeller
    7 Oct 2014 | 6:53 am
    If you find it challenging to come up with ideas for writing sales copy, here are three suggestions to become an idea machine and make generating ideas easier. 1) Exercise Your “Creativity Muscle” Daily This idea comes from James Altucher, who suggests that creativity, like a muscle, will atrophy without use, so you want to use it daily to strengthen it. You can do this by making it a daily practise to generate ideas and write them down. Don’t judge your ideas as good or bad, the goal is quantity over quality. James Altucher suggests making lists of ten things. The first few ideas will…
  • Use These Psychology Tactics in Your Sales Copy

    Eric Moeller
    2 Oct 2014 | 12:29 pm
    This is part two of the summary from the Professional Copywriters’ Network Conference in London (if you haven’t read part one yet, go here). Rory Sutherland discussed Behavioural economics, which is the study of how customers think, how they decide and ultimately what drives them to action to make a purchase. How you arrange choices for your customer Rory shared a concept called choice architecture which looks at how a business can arrange choices for a customer to guide their decision making. When a business gets it wrong, they can prevent customers from purchasing, but if they get it…
  • Why You Should Use Storytelling in Your Copy

    Eric Moeller
    30 Sep 2014 | 12:04 pm
    On 26 September 2014 I attended the Professional Copywriters’ Network Conference in London. While I don’t want to write a field trip report, there were some valuable ideas presented which I’d like to share so you can use them in your business. The will be the first of two posts sharing some of the key ideas with you. Tim Rich presented “The Serious Business of Stories” which provided valuable insights into how to write effective stories in your copy. A surprising point Tim made was that storytelling needn’t be long, and pointed to the story that Innocent Drinks uses to tell about…
  • Did Fiverr just make this narcissistic copywriting mistake? Ouch. They Did.

    Eric Moeller
    16 Sep 2014 | 12:54 pm
    I’ve been using Fiverr.com for a while now when I’ve needed help with different projects, and I receive their customer newsletters from time to time. You can imagine my complete shock and dismay (ok, I’m hamming it up a bit, but humour me) when I received this in my Inbox: I can hear your gasps of shock and dismay! I too couldn’t believe they’d send me an email which doesn’t offer any benefit whatsoever to me, the recipient. Fiverr’s self-absorbed communication serves as an important learning experience for newbie marketers and anyone writing sales copy. No matter how excited…
  • Harnessing the power of testimonials to build your credibility

    Eric Moeller
    14 Sep 2014 | 10:58 pm
    Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support your sales efforts. Why you need testimonials If they are genuine and truthful, testimonials can be an amazing way to build credibility and trust with your prospects. Testimonials from your existing customers give your prospects a sense of what to expect – from the results your product delivers, to how you treat your customers. If a prospect has any reservations, a testimonial (or…
 
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    Edwin Dearborn

  • Google Plus For Marketing: Growing Followers and Engagement

    Edwin Dearborn
    28 Oct 2014 | 1:46 pm
    Google Plus for marketing – What is the right strategy and tactics to grow your followers and engagement? While I am not by any means an expert, I want to share some recent breakthroughs I have had in gaining new…Read more →The post Google Plus For Marketing: Growing Followers and Engagement appeared first on Edwin Dearborn.
  • How To Get Customers To Write Positive Reviews

    Edwin Dearborn
    23 Oct 2014 | 11:51 am
    A big concern for many businesses is how to get customers to write positive reviews. Due to the large popularity of sites such as Yelp and Angie’s List, word-of-mouth advertising for the small-business owner can represent a long-lasting legacy, good or…Read more →The post How To Get Customers To Write Positive Reviews appeared first on Edwin Dearborn.
  • Hard Work Is The New Black

    Edwin Dearborn
    22 Oct 2014 | 6:49 am
    Hard work is the new black. For a while it looked like computer automation, robotics and government entitlements were going to save the day. Of course I never fell for this idyllic nonsense, knowing that all great accomplishments in life…Read more →The post Hard Work Is The New Black appeared first on Edwin Dearborn.
  • SEO Definition: What Is SEO? (In My View)

    Edwin Dearborn
    17 Oct 2014 | 1:34 am
    A great SEO definition is given here. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results. In general, the earlier (or higher ranked on the search results page), and…Read more →The post SEO Definition: What Is SEO? (In My View) appeared first on Edwin Dearborn.
  • B2B SEO Marketing: Generating Your Best Leads

    Edwin Dearborn
    16 Oct 2014 | 11:33 am
    Proper B2B SEO marketing can change how your company attracts the best clientele. Any B2B marketing initiative, online or otherwise, should have a clear goal and strategy: Drive leads, convert those leads into sales, and generate measurable ROI from your marketing…Read more →The post B2B SEO Marketing: Generating Your Best Leads appeared first on Edwin Dearborn.
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    eMarketingBlogger

  • Ideal Length For Your Social Media Updates

    Navneet Singh
    23 Oct 2014 | 10:51 pm
    How long should my tweet be? Or my blogpost? Or my headline? Here’s your infographic to the ideal length of your social media updates. To stand out on Facebook, Twitter, Google+, Kevan Lee of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 19 Words To Inspire Readers To Hit RETWEET Button

    Navneet Singh
    20 Oct 2014 | 6:23 pm
    Twitter lets you connect with people, news and event you care about. It is an online social networking service that allow users to get updates from their friends and industry experts. Are you ready... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Absolute Formula For Creating Headlines That Get Results

    Navneet Singh
    20 Oct 2014 | 9:06 am
    The headline is the only first impression you make on your prospective reader. Most of us spend hours in writing content, but how much time do we actually spend on creating the remarkable headlines.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 21 Tactics To Grow Your Customer Base

    Navneet Singh
    15 Oct 2014 | 10:01 pm
    Growth hacking is a part of online marketing ecosystem that can grow a business from 0 to thousands of customers without much of a marketing budget because it focuses on growth first, budgets second.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 29 Free Citation Sites for Realtors/Estate Agents

    Navneet Singh
    14 Oct 2014 | 8:24 pm
    Citations are defined as on online presence of your business’s name with another piece of business information, such as phone number, address, website, or a combination of the three. Citation Sites... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    E-Koncept

  • Heading Tags: What are they & How to use them?

    Robert
    14 Oct 2014 | 3:31 pm
    If you’re writing website copy or uploading regular blog articles you might have heard about ‘heading tags’.Trouble is, many people have no idea what they’re for, let alone how to use them!Here we’ll attempt to de-mystify heading tags so your website can take advantage of all the good things they have to offer.What is an H1 and why is it important to have one?Headings and subheadings are a great visual tool. They’re used to break up text and make webpages (like this one!) easier to read.By using specific heading tags as your content headings, you will help Google, and the person…
  • How to choose a web design company

    Robert
    7 Mar 2014 | 8:56 pm
    You may have a $500 budget or you may have a $50,000 budget for website design.None of these are unrealistic figures in my experience.The reality is however that what you get from each scenario will be quite different. This post will help you define more accurately, what you can expect to get out of your engagement with a website design agency.Defining your goalsThe first thing to understand is “getting a website” and “building an online business” are two completely different things.Not every web design agency is not going to define your business goals, plan the…
  • On Page SEO: Your step by step guide

    Robert
    3 Mar 2014 | 7:35 pm
    This chapter is about ‘On Page’ SEO. In a previous chapter, we talked about keyword research and how to find those keywords that help in highest conversions and sales.This chapter will teach how to place those high-converting keywords and key phrases in your web pages for the best Search Engine Optimisation leverage.The learning outcomes for this guide are:How optimising the pages of a website can affect your search engine rankingsHow optimising your META data, URL’s,  tags and page content can compliment your search engine rankings and provide a higher conversion rate.How…
  • Keyword Research: Your step by step guide

    Robert
    26 Feb 2014 | 7:57 pm
    How do I find the right keywords?Well I’m glad you asked…..Believe it or not, keyword research is the foundation of any successful SEO strategy and this is something you will hopefully know a lot more about by the end of this guide.Here is what you can expect to learn:Where and how you can find the key phrases used by your potential customersMethods for picking your focus keywordsHow people are most commonly getting it so wrong when choosing their keywordsKeyword List Building TechniquesThere are several ways to find out which keywords are the most lucrative in an industry or market. The…
  • Google Hummingbird: How does it affect organic search?

    Robert
    5 Feb 2014 | 11:41 pm
    Search engines implement various types of mathematical algorithms to scour the internet and provide useful information to its users. Each engine uses different algorithms in an effort to obtain more pertinent results for the user, but also for items on the results page, such as the pay-per-click ads often seen.Google recently announced it has begun using a new algorithm named “Hummingbird.” The change happened so quickly that hardly anyone noticed. Matter of fact, the announcement came nearly a month after Hummingbird was in place!So, how does this affect organic searches and results?Just…
 
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