Content Marketing

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  • Social Proof: Why It’s So Important

    Writing On The Web by Patsi Krakoff, The Blog Squad
    Patsi Krakoff
    26 Jun 2015 | 5:04 am
    Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Do you remember the landmark book Influence, by Robert Cialdini?  He wrote about six weapons of influence, and it turns out, social proof is one of the most…
  • 4 Essential Survival Tips For Starting A New Job

    Launch Podium
    Marielle Sedin
    29 Jun 2015 | 5:45 pm
    Have you ever spent your commute to the office worrying about what’s  on your first day? What are the people like? What type of projects will you be given? Has all that hard work at college really prepared you? More importantly: Where’s the coffee machine? I had all of these questions and more. So I’ve prepared the essential advice for anyone who wants to survive, and thrive, in their new career. 1. Get your hands dirty! Yes, I realize this may seem like a given but it’s amazing how completing a task that really challenges you can really energize you. All that coffee grabbing at your…
  • 5 Things That Will Take Your Blogs To The Next Level

    Convert With Content
    Stephanie Frasco
    25 Jun 2015 | 5:03 pm
    I'm not going to sit here and tell you how important blogging is for your traffic, leads and sales. You've probably heard it before. You might have heard it from me. I'm not out here slinging blogs for the sake of it. Blogging is a powerful tool and one to be embraced. This right here is our 401st blog post. Mazel Tov to us! The post 5 Things That Will Take Your Blogs To The Next Level appeared first on Convert With Content. Read these related posts: How To Get More People To Link Back To Your Blog 5 Benefits Of Guest Blogging 7 Reasons Your Ecommerce Store Needs A Blog
  • Build Your Story: Build Your Understanding.

    Launch Podium
    Tulio K. Cardozo
    15 May 2015 | 4:47 pm
    I distinctly remember years back, watching Donald Rumsfeld speak on TV. He was blasted by the media for using the term, “unknown unknowns.” The expression didn’t quite resonate as much then as it does now. You see, working to support people and ideas that are coming to life is a challenge filled with, you guessed it, “unknown unknowns.” Some are fantastic and exciting! Others… not so much As human beings, our stresses come from the unknowns. But, “Things happen.” As a developer, systems admin, fiancee, step-dad, mentor, friend, and hair braider, the key to regaining control of…
  • SEO and Content Marketing: A Love Story

    Writing On The Web by Patsi Krakoff, The Blog Squad
    Patsi Krakoff
    15 May 2015 | 4:57 am
    Once upon a time, SEO met up with Content Marketing, fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I…
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    Content Marketing Institute

  • This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

    Joe Pulizzi
    4 Jul 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I marvel at the flurry of new content-based agencies announced this week at the Cannes Lions International Festival of Creativity. We talk about their business models and ponder the challenges they are likely to face. We admire commercial real estate giant CBRE’s new print magazine, which has some solid strategy behind it. We close with a discussion of television, which seems to be enjoying a renaissance of late, despite many predictions of its demise. Rants…
  • The State of Social Media: 4 Brand Marketers Speak

    Keith Goldberg
    3 Jul 2015 | 3:00 am
    Since the first marketer uploaded that first Facebook brand post, there has been much discussion around social media, its role in content marketing, and ultimately how it benefits brands. For those brands that have thoughtfully integrated their social into their content marketing strategy – and that understand the tactical capabilities of each social platform they use – the benefits have often proven to be game-changing. I saw this in a big way as a member of the jury panel for the 2015 National Addy Awards. It was no surprise to me that many of the smartest, most inspired campaigns…
  • 3 Content Strategy Practices That Will Make You a Better Content Marketer

    Michele Linn
    2 Jul 2015 | 3:00 am
    My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing an exceptional experience for our community at all points. For instance, we may have answers to people’s questions, but can people find what they need? Is every point in their experience a good one? While I continue to refine my content marketing skills, I also am turning more of my attention to content strategy. RECOMMENDED FOR YOU: How Content Strategy and Content Marketing Are Separate But Connected Don’t get me…
  • How to Get Guest Posts Published on Top Sites

    Mike Fishbein
    1 Jul 2015 | 3:00 am
    Guest blogging is an amazing way to get traffic, grow your email list, and increase your ranking on search engines. Attracting a relevant audience has become harder now that everyone and their dog has a blog. But by guest blogging on a site that already has your target audience, you can quickly reap the benefits of that site’s hard work. Guest blogging earns you backlinks – one of the most significant factors in Google’s ranking algorithm because you can link to your site – and it instantly puts you in front of an existing audience. Sometimes it’s nice to start and get a few guest…
  • SlideShare Secrets to Stack the Decks in Your Favor

    Jodi Harris
    30 Jun 2015 | 3:00 am
    SlideShare is a popular, business-friendly social site – one that you probably already use to enhance the life span of your company’s PowerPoint slide decks and other presentation materials. But could you be overlooking some of the most powerful features and functionalities the platform offers for greater content marketing success?  Acquired by LinkedIn in 2012, SlideShare has expanded its capabilities to incorporate additional design options, functionality, and media formats – such as audio, HD video, and more. Content marketers who understand how to take full advantage of these…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

    Ben Brausen
    3 Jul 2015 | 2:45 am
    The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land…
  • 5 Impactful Digital Marketing Takeaways from MNSearch Summit

    Ashley Zeckman
    2 Jul 2015 | 3:30 am
    In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program. If you…
  • Engage More Customers By Becoming a Content Marketing Sommelier

    Ashley Zeckman
    1 Jul 2015 | 3:30 am
    A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your content. A Master Content Marketing Sommelier knows what will best engage their customers, be it a complex, full-bodied blog post or a light, crisp infographic. Demand Metric found that content marketing generates 3 times as many leads as traditional…
  • 9 Step Social Media Audit for Improving LinkedIn Business Page Results

    Emily Bacheller
    30 Jun 2015 | 3:30 am
    It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time high. One way to take a critical look at your LinkedIn business page is to conduct a social media audit and identify areas for improvement. Understanding the elements that will help you build trust with your audience and provide a seamless brand experience for visitors…
  • #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

    Ashley Zeckman
    29 Jun 2015 | 3:30 am
    There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen. In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to…
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    Copyblogger

  • The Write Way to Answer Your Most Pressing Questions

    Pamela Wilson
    3 Jul 2015 | 6:00 am
    I’m going to go out on a limb here. Because what I’m about to suggest might seem a little crazy. But it really works. And I want you to know about this simple habit, because the sooner you adopt it, the sooner you’ll start to see what I discovered. I stumbled upon this weird (and unexpected) benefit while I was developing a different habit. Now the habit is a daily practice for me because of the powerful results it produces. Move those fingers every day The habit I was trying to develop was a daily writing practice. Because here I am, managing the editorial direction of the…
  • Protecting Your Digital Business: A Primer on Small Business and the Law

    Rainmaker.FM
    2 Jul 2015 | 2:00 pm
    Litigation isn’t something any of us want to think about, but having to put a plan together when the time comes isn’t an option. Johnny Lee is a Managing Director at Grant Thornton, forensic investigator, and licensed attorney. He shares his expertise with us to help small businesses gain a better understanding of what eDiscovery and records retention is, and why — from a legal perspective — it’s important for us to have a basic plan in place to protect our businesses. Here’s a short primer on handling electronic records, like email, so we can be prepared.
  • Pro Tips on Building an Audience That Will Stick with You

    Rainmaker.FM
    2 Jul 2015 | 1:00 pm
    This week on The Showrunner, get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience. The episode opens with a reflection on the unique experience Jerod and Jonny shared this week: Jerod stepping into Jonny’s Hack the Entrepreneur host shoes and hacking … Jonny. The occasion? The 100th episode of Hack the Entrepreneur. (And yes, there was an important lesson learned.) Then it’s sneak peek time. With The Showrunner Podcasting Course currently in…
  • The (Unfinished) Story of an Accidental Entrepreneur

    Rainmaker.FM
    2 Jul 2015 | 12:00 pm
    On this episode of No Sidebar with Brian Gardner, you’ll hear a story of one creative who followed his passion and built a company without a business plan. In the journey of every person who wants to build a digital business, there comes a point when you need to make a decision. Usually that decision is surrounded by fear, and in some cases that fear can be crippling. In this 26-minute episode of No Sidebar with Brian Gardner, Darrell Vesterfelt and Brian discuss: The two-minute version of how StudioPress started The fears Brian faced along the way The challenges Brian’s faced…
  • How to Use SEO to Attract and Retain Customers

    Rainmaker.FM
    2 Jul 2015 | 11:00 am
    What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention, and conversion? In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal: How social and SEO go together, and how listening will help your SEO What SEO means to your overall content strategy Why getting rankings means making real friends Why traffic is just the beginning of your digital business strategy Click Here to Listen to The Mainframe on iTunes Click Here to Listen on Rainmaker.FM About the authorRainmaker.FM Rainmaker.FM is the premier digital marketing and…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Social Proof: Why It’s So Important

    Patsi Krakoff
    26 Jun 2015 | 5:04 am
    Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Do you remember the landmark book Influence, by Robert Cialdini?  He wrote about six weapons of influence, and it turns out, social proof is one of the most…
  • 4 Ideas to Generate Blog Topics

    Patsi Krakoff
    16 Jun 2015 | 4:42 am
    How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. If…
  • Write with this Easy Expert Ebook Outline

    Patsi Krakoff
    4 Jun 2015 | 4:19 am
    Are you an expert? Then you need to write and publish an expert ebook.  Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. An expert ebook is a longer version of…
  • How to Write an Award Winning Expert Ebook

    Patsi Krakoff
    27 May 2015 | 5:08 am
    I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes: in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership. In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold…
  • SEO and Content Marketing: A Love Story

    Patsi Krakoff
    15 May 2015 | 4:57 am
    Once upon a time, SEO met up with Content Marketing, fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I…
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    Influential Marketing

  • How Amazon Might Accidentally Kill Creativity

    Rohit
    23 Jun 2015 | 1:51 pm
    I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t do is read most of them cover to cover. Yet some of the most lasting ideas that I get from books come from reading them in bursts. I consume books and ideas the same way travelers consume frequent flier miles – as momentary rewards to be redeemed at a later date. Books can share powerful ideas that…
  • How Reverse Retail Is Changing The Way We Buy

    Rohit
    16 Jun 2015 | 5:44 am
    About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer like Amazon) and completing their purpose. Was showrooming going to destroy the retail business? This was one of the main questions speakers tackled at the National Retail Federation’s annual Expo event early that year. And the research didn’t…
  • A Short And Hopeful History Of Social Media

    Rohit
    9 Jun 2015 | 1:23 am
    Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it as a place for venting. Flight delays, rude waiters, critiquing the latest episode of our favorite TV show were all common topics. No one really cared, but that was ok because hardly anyone was really paying attention anyway. After all, the point of venting is usually inherently selfish to make…
  • 5 Lessons From Shockingly Honest Marketing Campaigns

    Rohit
    28 Apr 2015 | 7:43 am
    Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even heard his name. Yet he was responsible for one of the boldest and most enduring marketing campaigns and business strategies of the 21st Century. In a world where brands seem to change marketing taglines and missions every 24 months, Townsend was a trailblazer. In 1970, well before…
  • Is Your Consumer Experience Is Full Of Jitneys?

    Rohit
    10 Apr 2015 | 6:14 am
    Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this “jitney” is actually a shuttle bus designed to take passengers from one terminal to the next. It is safe to say I travel often enough to describe myself as a professional traveler, so confusing signs like this rarely slow me down. Navigating security lines has become routine…
 
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    David Meerman Scott - Web Ink Now

  • Make it Free: Fifty Years of Content Marketing Grateful Dead Style

    David Meerman Scott
    2 Jul 2015 | 12:19 pm
    The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
  • Team Building Lessons from the Grateful Dead

    David Meerman Scott
    29 Jun 2015 | 10:25 am
    The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5.  How do you build a business that thrives for fifty years? Let's learn from the Dead.
  • Tony Robbins Shows the Future of Real-Time International Presentations

    David Meerman Scott
    26 Jun 2015 | 10:44 am
    This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of incredibly passionate and enthusiastic entrepreneurs who attended from Australia and New Zealand as well as many countries in Asia.
  • The Best Time to Market a Product, Service, or Idea

    David Meerman Scott
    24 Jun 2015 | 1:38 am
    Now Now is the best time to market a product, service, or idea!
  • Learning from Jack King: Visionary of Real-Time Content Marketing

    David Meerman Scott
    15 Jun 2015 | 1:12 pm
    Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 
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    Atomic Reach Blog

  • 4 Ways To Hone Your Writing Skills

    Amanda Chiu
    3 Jul 2015 | 11:12 am
    You know who your audience is, you’ve been writing for them for a few years now, and yet your writing feels off. In a competitive industry of bloggers, online writers, copywriters, freelancers, and content marketers we face stagnation. We don’t know if our writing is improving, degrading, or simply blending in with the crowd. There are tools (like AtomicWriter!) to help, and thousands of blogs publishing and republishing writing advice, but how do we become better if we’re already seasoned writers? Don’t worry, we continuously scan the Internet to be in the know, and have developed a…
  • How to Optimize your Blog Post for Maximum Reach

    Amanda Chiu
    1 Jul 2015 | 6:39 am
    Whether you are a seasoned blogger or just starting out, it’s always difficult to start writing. We either don’t know what to write about, or we have too many ideas. If you have too many ideas, they often relate to one another and it becomes difficult to edit down. Opposite to this problem, we often make the excuse that we have writer’s block. How do we remedy this? Just start writing. Get all your thoughts out of your head, onto the paper or screen. This will bring the best ideas to the forefront. Picture This… You are moving into a new house. There are boxes everywhere. Items…
  • Superlatives: Are You A User?

    Amanda Chiu
    29 Jun 2015 | 7:05 pm
    How would you describe someone as the most super at something? You’d use a superlative of course! Bad jokes aside, a superlative can either be an adverb or adjective, and is used to describe that which is greater than anything else. To put it into context, by adding ‘-est’, to the end of a word, like fastest, or strongest, you are using a superlative. Superlatives are comparisons where something holds the highest regard. By saying, That dog was the most furry out of all of the other dogs in the park, you are creating a comparison to which the subject (the furry dog) surpasses the…
  • How to have a Bangin’ Blog in 20 Tips

    Amanda Chiu
    26 Jun 2015 | 2:32 pm
    There is always something we forget to remember when we’re writing a blog, and there are just as many blogs telling you what you shouldn’t forget. Some common questions bloggers continuously encounter include: How long should my blog really be? Should I write in first or third person? How many images are too many? Should this be credited? Where should I include a break? How much research should I do? What do I do after I publish a blog? Am I using the right tags? What’s a good title? How can I gain more views? This list only grows the more we analyze our own work and want…
  • 3 Capitalization Rules for Titles

    Amanda Chiu
    25 Jun 2015 | 12:54 pm
    Capitalization should be easy. We were taught to start the beginning of sentences with capitals and end them with a period or proper punctuation. Choosing where to place an uppercase letter in a title was never a problem before, but with print becoming an outdated form of written communication, writers are now transitioning to the web. Bloggers and copywriters continue to have difficulty knowing where they should capitalize a word in a title, and many fallback on simply capitalizing every word to avoid taking the chance of choosing incorrectly. We could write a title as: The Dog Walker And…
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    Conversation Agent - Valeria Maltoni

  • Innovation and Execution in 45 Quotes

    Valeria Maltoni
    30 Jun 2015 | 2:40 am
    Innovation is not just about coming up with new ideas -- we do have a fair number in circulation. Execution can be innovative, we see it all the time. Yet, many consider innovation sexy and execution... well, it is work isn't it? I was also thinking about what having a spirit of inquiry means to me. Given my lifelong pursuit of good questions -- mostly why questions -- I thought I would share with you a few nuggets I came across and saved from books and other readings that talk about execution and innovation to inspire us to lead with questions. 1. “Advocates of knowledge management as the…
  • How to Become a Confident, Independent, and Wise Decision-Maker

    Valeria Maltoni
    29 Jun 2015 | 2:40 am
    A couple of years back I participated in a three-day experience with a psychologist trained in deconstructing and helping re-construct group dynamics who teaches at Wharton. With me were a diverse group of eleven peers anywhere from business development to creative direction, client services, analytics, project management, user experience design, and content strategy. The experience made a strong impression on me and created a bond that only deep neglect and indifference will be able to sever. I felt the most beneficial aspects of the experience were the awakening of self-awareness,…
  • Four Ideas for Writing More, and Better

    Valeria Maltoni
    26 Jun 2015 | 2:40 am
    In On Writing. A Memoir of the Craft Stephen King says “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut.”  We may not want to become full time writers, however more and more of our work product relies on the ability to write well. I have a secret reserve of good writers I turn to for inspiration. When I get stuck and what used to come easy and flow right out of me and onto the screen takes hours of effort to squeeze into something that makes sense, I use one of several…
  • Winning at Business and Life by Breaking Rules that Don’t Exist

    Valeria Maltoni
    25 Jun 2015 | 2:40 am
    One thing Nicolas Tesla, Richard Branson,Tony Stark, and all great titans of industry have in common is this: they were able to identify rules that don’t exist and had the courage to break them, says Jason Kotecki in Penguins Can't Fly: +39 Other Rules That Don't Exist: History is filled with examples of those who profited greatly by dispensing with so-called “rules”: @henryford: Thou shalt manufacture thy goods one at a time. #notarule. @waltdisney: Audiences shalt not sit though a feature-length animated movie. #notarule @browniewise: House parties are no place for selling.
  • Bill Murray on the Importance of Commitment to Living an Engaged Life

    Valeria Maltoni
    24 Jun 2015 | 2:40 am
    For Esquire magazine Bill Murray talks about inaccessibility, the importance of freedom, commitment, and fatherhood. With so much semi-processed content in the name of media consumption, Murray's choice of living an engaged life by saying “no” to certain superficial things -- like unfiltered access -- and saying yes to deeper ones -- like commitment to his craft -- is remarkable. His is a good example of being present and showing respect through work. On choices: “I think we're all sort of imprisoned by — or at least bound to — the choices we make, and I think everyone in the acting…
 
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    Marketing Darwinism

  • 4 Stages of a Thought Leadership Maturity Model

    Paul Dunay
    1 Jul 2015 | 11:20 am
    Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more…
  • Interview with Dave Chaffey of Smart Insights

    Paul Dunay
    17 Jun 2015 | 11:23 am
    This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? I think…
  • Integrating Listening Into Your Platform for ROI

    Paul Dunay
    10 Jun 2015 | 11:00 am
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@brianmelinat) Director of Marketing Analytics within Dell, Kristine Vick (@kristinevick) Principal in the Digital and Content team at SAS, and Ben Lapidus (@benlapidus) Senior Sales Engineer at Synthesio. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect…
  • Connecting Your Enterprise: Collaboration at Scale

    Paul Dunay
    1 Jun 2015 | 12:08 pm
    Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar was sponsored by Tracx and featured Nolan Carleton (@ParsleyCarleton) Lead Consultant Program Execution at AT&T, DeShelia Spann (@DeSheliaSpann) Digital Marketing Strategist at Eaton and Danielle Gerson (@tracx) solutions engineer at Tracx. We discussed how to setup an environment that cultivates growth and scale in social media. Here are three of the key takeaways: Start Silo Busting – Most…
  • The State of Digital Marketing 2015

    Paul Dunay
    27 May 2015 | 11:04 am
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities, showing the importance of skills development in this area. The point-counterpoint is…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • How Conflict Is Key To Creating Great User Experiences

    Misty Weaver
    2 Jul 2015 | 1:15 pm
    Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So we huddle together for warmth at meetups and look for brilliant ways to help clients solve the business challenges that undermine their content programs. Although Steve loves Zombie metaphors he says we’re not facing an…
  • To my team, at 20

    Ian Lurie
    29 Jun 2015 | 4:22 pm
    This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out our paperwork, he asked “What do you do?” I said “Information design.” He raised an eyebrow and asked “aruh?” I explained “We build websites, help clients generate PDFs, and we write great copy for them.” He said “uhhh…”…
  • Three Months at Portent: My Life as an Intern

    Portent Staff
    26 Jun 2015 | 12:25 pm
    My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of my ability, I have collected everything that I have learned and found most helpful regarding social media. First and foremost, Facebook Business Manager became a really good friend of mine these past three months. I learned more about Facebook after coming to Portent than I ever knew before. The…
  • Why not?

    Ian Lurie
    18 Jun 2015 | 2:09 pm
    TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team is risk-averse, you probably won’t make any progress. As Internet marketers, we’re usually called upon to be the risk takers. We charge in with all sorts of ideas for change. We assume everyone will fall all over themselves to implement those ideas. But…
  • GitHub Auto-Deploy Setup Guide

    Andy Schaff
    16 Jun 2015 | 8:57 am
    In an effort to streamline development updates to a code base in a staging or production environment, we have created an auto-deploy setup guide for any GitHub (github.com) repository. What you will need: A server to host your site. Our example is a Ubuntu (Linux) server running either Apache or Nginx and PHP SSH access to your server with sudo/root privileges A GitHub.com account and repository 1 – On the web server Here we install and set up Git on the server. We also create an SSH key so the server can talk to GitHub without using passwords. Install git sudo apt-get update sudo apt…
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    Brian Solis

  • Internet of Things is Here: What’s Your IoT Strategy?

    Brian Solis
    1 Jul 2015 | 8:01 am
    The Internet of Things (IoT) is so much more than smart refrigerator that tell you when you need to go to the grocery store, wearables that track your steps or the smart watches you’re thinking about not getting. It’s the nervous system that sends and tracks important information between things, places and people. From smarter industrial applications to cities to health care to home automation to automobiles and everything in between, IoT is changing not only your personal life, but offers great opportunities for innovation in business right now. In fact, by 2020, an estimated 50 billion…
  • Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

    Guest Author
    25 Jun 2015 | 8:38 am
    Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior to making a purchase today, customers research and compare products assiduously while tapping into both the opinions of people they know directly and reviews from online communities they trust. In fact, by the time a customer…
  • How the Next Five Years Will Revolutionize Business

    Brian Solis
    18 Jun 2015 | 5:05 am
    Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in. Ankeny set up the discussion this way… The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably won’t bring jetpacks and hoverboards, but it will usher in other radical technologies, business models, customer experiences and even a new breed of…
  • Embracing the Audience: 5 Tips on Customer-Based Marketing

    Brian Solis
    10 Jun 2015 | 1:50 pm
    After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly, your audience. Sylvia turned the conversation into five actionable tips that will…
  • No One Will Remember Your Failures; Everyone Will Remember Your Success

    Brian Solis
    27 May 2015 | 2:39 pm
    No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to…
 
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    The Toad Stool by Alan Wolk

  • Live on NPR's Morning Edition

    25 Jun 2015 | 5:59 pm
    I am on NPR's Morning Edition show this morning with Ned Ulaby, talking about YouTube, Vessel and Facebook video.You can read the article at NPR.comor listen to the segment here:
  • Time Is Running Out For The 30-second TV Commercial

    25 Jun 2015 | 5:50 pm
    Time will soon be called on the traditional 30-second television spot. Photograph: Charlie Riedel/APAlan WolkMonday 22 June 2015 02.32 EDTLast modified on Monday 22 June 2015 02.36 EDTShare on FacebookShare on TwitterShare via EmailShare on LinkedInShare on Google+Shares208Comments27Originally published at The Guardian on June 22, 2015The 30-second television commercial, once a cultural touchpoint, has lost its relevance in today’s world. It’s doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.TV…
  • AdBlocker Blockers: Treating The Symptoms, Not The Cause

    25 Jun 2015 | 5:45 pm
    Originally published at TV[R]EV on July 22. 2015A hot topic this past week has been the growth of new ad blocker blockers (that’s not a typo—we’re talking about software that blocks ad blockers and stops them from working.) Given the impact of ad blocking software, it’s sure to be a hot topic along the beaches of Cannes this week, particularly among ad tech types.Ad blockers are big news because the number of people using them is both huge and rapidly growing. As with most things tech-related, there are conflicting stats, but a recent study by Reuters showed that 40% of UK…
  • Buy This Book

    16 Jun 2015 | 10:22 pm
    At Amazon: Paperback  or  Kindle 
  • A Field Guide To Networks and Studios

    15 Jun 2015 | 1:33 pm
    Vox had a great story last Friday about how Netflix doesn’t own any of its own shows—they’re all the property of the studios who made them.This seemed to confuse a lot of people, while at the same time engendering a conversation among TV insiders about how little understood the notion of studio ownership was, particularly among the sort of tech blogger who lives to proclaim the death of television.So, a little enlightenment.Most networks do not make their own shows. (There are exceptions.) They buy their shows from studios like Sony and Lionsgate, who put up all the money for…
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    Servant of Chaos

  • The Best Case Study Music in the World

    Gavin Heaton
    2 Jul 2015 | 6:23 pm
    I have written case studies, I have submitted case studies for awards. And I have judged awards. But they can often be an unemotional slog. By their nature, case studies tend toward the factual. They’re often devoid of “feelings” – and struggle to tell story of impact. But what if there was the case study equivalent of the Tenacious D song “Best Band in the World”? What if there was a way to tell a case study as a Tribute? What would that mean? And would it change things? The good folks at ADMA have taken on this challenge – producing a song that can be readily inserted into the…
  • Is It Time for a Chief Brand Storyteller?

    Gavin Heaton
    1 Jul 2015 | 4:22 am
    This great presentation on content marketing and storytelling by Jonathan Crossfield got me thinking. What is it about brands, storytelling and technology that we continue to struggle with – and why is this struggle so pervasive? Let Me Tell You a Story: Finding the Narrative in Your Content Marketing from Jonathan Crossfield Now, I see a lot of content marketing every day. There are newsletters, infographics and blog posts. Sometimes there are videos. Podcasts. Quizzes. Surveys. The variety is rich … but the quality? Well, often the quality leaves much to be desired. Who can we…
  • Why You Need to FOCUS – Forget Ideas, Start with Problems

    Gavin Heaton
    22 Jun 2015 | 4:04 pm
    In the rush to innovate, we jump to solutions, look for silver bullets. We cool hunt. Crowd source. Idea storm. But there is a problem with ideas. Sure they are fantastic for a fledgling startup, but they are dangerous, time consuming and unproductive for most corporates. Unfortunately, one of the first responses to a “call” for more innovation is to ask for “big ideas”. A better approach is to forget ideas and put out a call for “problems worth solving”. It’s the approach that I have been following for years and it has distinct advantages: Focus on business value – there is…
  • Selling on the Web – Landing Pages that Work

    Gavin Heaton
    18 Jun 2015 | 1:01 pm
    While brand websites attract the lion’s share of marketing budgets, the great, largely hidden, power of selling on the web is driven by landing pages. How do landing pages work? I prefer to create landing pages with a single job in mind – to help the web visitor take the next step in the buyer’s journey. That may mean: I want to change our relationship so that I know who you are – a name, email address or Twitter handle will do I want to help you choose my product or service – provide some useful content such as a comparison guide I want you to order – you’re ready to buy and my…
  • Consumer Behaviour Has Changed. Your Content Marketing Needs to Change Too

    Gavin Heaton
    17 Jun 2015 | 8:50 pm
    It wasn’t really until Joe Pulizzi came along and started talking seriously and meaningfully about content marketing that anyone realised that’s what we were doing. As marketers we had been creating collateral, whitepapers, insights, case studies, quizzes, articles and presentations forever. And I mean forever. But we had been producing all this content from a particular point of view – from the inside. After all, up until social media really hit its straps, we were living in a largely broadcast – one-way communications world. And as we had our heads down, chugging away on our daily…
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    www.vanksen.com

  • Domain name and privacy

    stevegobin
    26 Jun 2015 | 12:24 am
      When you register a domain name, your domain name provider requests you to provide some personal data such as your address, phone number and e-mail address.  Your provider on his side has to include some of these data in a publicly accessible database commonly called “Whois”.  This database is intended to allow anyone to find the registrant of any domain name in order to contact that registrant if necessary. The type of information that has to be included in the Whois database and that is hence publicly available varies between the domain name extensions.  Some extension…
  • Google Pigeon: local SEO is changing. Are you ready for the adjustments?

    mmauchoffe
    26 Jun 2015 | 12:09 am
    Google Pigeon is an update of Google’s algorithm, which aims to improve the way local search data is processed. Launched in the USA a year ago, this update was also launched in France and internationally at the beginning of June. Let’s have a look at the impact that this evolution will have on your local searches… What are the changes? Not so long ago, it was not uncommon to be presented with seven Google Maps results when searching for a “plumber in Lille”, as shown in the example below (from google.fr).   Here are the Googlesearch results we were used to; the launch of Google…
  • Awaken your inner child with Disney

    mmauchoffe
    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
 
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    Web Strategy by Jeremiah

  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    jeremiah_owyang
    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
  • The Collaborative Sharing Economy has Created 17 Billion-Dollar Companies (and 10 unicorns)

    jeremiah_owyang
    4 Jun 2015 | 10:53 pm
    I partnered with VentureBeat’s market intelligence arm (VB Profiles) to further develop data on the funding, valuation, and employment impacts to the growing Collaborative Economy, this post originally was posted on VentureBeat’s website written by John Koetsier of VB Insight, I’ve republished their content, to share the key findings and you can find a summary of the research here. Sharing is big business. Big big business. There are now 17 billion-dollar companies with 60,000 employees and $15 billion in funding in the sharing or collaborative economy, according to Jeremiah…
  • Can Tech Startups Appease Wall Street While Achieving Their Social Mission?

    jeremiah_owyang
    15 May 2015 | 5:05 am
    Etsy, at least, may have figured it out. (This post originally appeared on Fast Company) Over the last decade, there’s been an outpouring of concern about how Facebook, Google, and other Internet companies treat their user data. This concern continues as the next generation of startups, like Uber, Lyft, Homejoy, and Postmates, are being taken to court by people like worker rights lawyer Liss-Riordan, who formerly filed class-action lawsuits on behalf of truck drivers, waiters, delivery men, cable installers, and call center workers. Industry leaders have written about how these…
  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
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    Drew's Marketing Minute

  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
  • Becoming a marketing master

    Drew McLellan
    2 Jun 2015 | 6:19 am
    You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly. There’s a huge body of research that has studied how people who are at the top of their game got there. Many people assume these superstars had a wealth of natural talent that gave them a huge advantage over the others in their field. But even when you look at remarkable performers like Tiger Woods or Warren Buffet, it’s not true. We’ve all heard the story of how Tiger started…
  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
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    Seth Godin's Blog on marketing, tribes and respect

  • Embellishments

    Seth Godin
    4 Jul 2015 | 2:30 am
    What are they for? Absolutely nothing. Well, that's not true. The fact that they aren't directly related to what you're trying to deliver is precisely why they exist. The 'nothingness' of their value is why they are valuable. An embellishment, a garnish, a filligree... it exists because it means you took a little extra time, you cared enough to add some beauty or rhythm to the thing you brought me. As soon as we can afford it, as soon as we care, we pay extra for beauty.        
  • "All other difficulties are of minor importance"

    Seth Godin
    3 Jul 2015 | 2:48 am
    The Wright Brothers decided to solve the hardest problem of flight first. It's so tempting to work on the fun, the urgent or even the controversial parts of a problem.  There are really good reasons to do the hard part first, though. In addition to not wasting time in meetings about logos, you'll end up getting the rest of your design right if you do the easy parts last.        
  • More pious

    Seth Godin
    2 Jul 2015 | 1:59 am
    Tribe members often fall into a trap, a trap created by the fear of standing out, and a natural avoidance to question things. "You're not wearing the proper tie." "That's not how someone like us gets married." "My tweets are of the proper format, yours aren't." "The way you are teaching your kids the rules is wrong." "That symbol of purity isn't good enough for my family." "Your version of the way things should be is a compromise." "What, you're not wearing an official jersey to the game?" As soon as someone says, "I am more pious than you," they've chosen to push someone down in order to…
  • Announcing my candidacy

    Seth Godin
    1 Jul 2015 | 2:08 am
    Today, with just 495 days before the election, I'm announcing my run for President of the United States. I'm well aware that electoral politics have been transformed by the collision of semi-modern marketing techniques with the money necessary to implement them. The TV-Industrial complex demands ever more partisan politics, more tribal division, more vote-suppressing vitriol. As we've turned raising money into a game similar to box office returns (where quantity appears to equal quality), candidates have almost no choice but to sell themselves to the highest bidder of the moment, again and…
  • What happens when things go wrong?

    Seth Godin
    30 Jun 2015 | 2:05 am
    Service resilience is too often overlooked. Most organizations don't even have a name for it, don't measure it, don't plan for it. I totally understand our focus on putting on a perfect show, on delighting people, on shipping an experience that's wonderful. But how do you and your organization respond/react when something doesn't go right? Because that's when everyone is paying attention.        
 
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    Find and Convert » Optimize This

  • Shaking Up Your Business through Social Media

    Bernie Borges
    14 Jun 2015 | 6:17 pm
    I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post. The post Shaking Up Your Business through Social Media appeared first on Find and Convert.
  • Why Your Keywords Are Cannibalizing Your Content Strategy

    Stacy Jackson
    1 Jun 2015 | 1:30 am
    People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […] The post Why Your Keywords Are Cannibalizing Your Content Strategy appeared first on Find and Convert.
  • 2 Ways to Measure Social Media Results in B2B

    Bernie Borges
    13 May 2015 | 6:11 pm
    There are two "buckets" of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success. The post 2 Ways to Measure Social Media Results in B2B appeared first on Find and Convert.
  • The B2B Digital Marketing Journey

    Bernie Borges
    16 Apr 2015 | 6:41 pm
    The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase. The post The B2B Digital Marketing Journey appeared first on Find and Convert.
  • 5 Take Aways from Social Media Marketing World 2015

    Bernie Borges
    29 Mar 2015 | 7:21 pm
    In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways from this amazing conference. The post 5 Take Aways from Social Media Marketing World 2015 appeared first on Find and Convert.
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    Latest solar news

  • Why Solar Energy Is a Good, Renewable Energy Source?

    Abigale Sherman
    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    Abigale Sherman
    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    Abigale Sherman
    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    Abigale Sherman
    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
  • Use Solar Energy to Earn a LEED Certification

    Abigale Sherman
    20 Jun 2015 | 4:59 am
    LEED certification for buildings or commercial facilities by installing a solar power system is a way to save costs on your bottom while establishing energy independence. As a happy side note, LEED designation and use of solar energy is also a very effective way to generate additional positive PR and word of mouth for your business. If you plan to build a new plant or upgrading of an existing building in the near future, consider adding a solar energy system to reduce or eliminate their dependence on local public services providers. LEED certification reduces operating costs Probably the most…
 
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    SuccessWorks

  • Do You Know What Your Prospects Are Really Thinking?

    Heather Lloyd-Martin
    2 Jul 2015 | 5:30 am
    Want to know a secret? When prospective buyers visit your website, they are looking for more than just their desired product or service. The secret is; they’re looking for reasons to NOT buy from you. Yes, that’s right. Your prospects – no matter how motivated they are – are coming to the virtual table with a chip on their [...] The post Do You Know What Your Prospects Are Really Thinking? appeared first on SuccessWorks.
  • Unhappy With Your Business? Try This

    Heather Lloyd-Martin
    25 Jun 2015 | 5:30 am
    Have you ever had a <headdesk> moment when you realized your major business problem was…you? I just had this happen to me. In fact, I see this happening every day to writers and other entrepreneurs. Let me explain… I recently returned from a seven-day rafting adventure to the Middle Fork of the Salmon River. Unlike last year, when I was [...] The post Unhappy With Your Business? Try This appeared first on SuccessWorks.
  • Going Beyond Shareable Content with BuzzSumo’s Steve Rayson

    Laura Crest
    18 Jun 2015 | 4:00 am
    Today we’re happy to share our interview with BuzzSumo’s Steve Rayson. As BuzzSumo is a relatively new company, we asked Steve to talk a bit about its founding before answering the seven specific questions we had for him. You’ll want to be sure to read his intriguing take on the future of social sharing. Enjoy! When [...] The post Going Beyond Shareable Content with BuzzSumo’s Steve Rayson appeared first on SuccessWorks.
  • A Powerful SEO Strategy for Crazy Conversions

    Pam Foster
    11 Jun 2015 | 7:31 am
    When I work with new clients, I send them a creative brief so I can gather the best information for my SEO copywriting project. And quite often, when I receive the completed brief from my clients, the following scenario unfolds: Me: “I reviewed your creative brief, and I see that you left your company’s USP section blank.” Client: [...] The post A Powerful SEO Strategy for Crazy Conversions appeared first on SuccessWorks.
  • 10 Tips for Scoring a Great Guest Interview

    Heather Lloyd-Martin
    3 Jun 2015 | 8:00 pm
    Want to avoid boring guest interviews? Are you new to interviewing experts and need a process? Running expert interviews is a nice win/win for all parties. Your expert gets exposed to a new audience and you get awesome, thought-leader content that drives links and gets shares. Sadly, it’s not always as easy as that. Your expert may not [...] The post 10 Tips for Scoring a Great Guest Interview appeared first on SuccessWorks.
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    Blog

  • How to Use BuzzSumo for Content Marketing

    30 Jun 2015 | 5:04 am
    If knowledge is power, BuzzSumo is a content marketing cold fusion reactor. The tool tells you how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics. This data helps marketers like you better create, optimize and promote content. Why is BuzzSumo important? Because a lot of marketers are bad at marketing. Whoa there. Before you blast the comments section, let me explain.
  • 21 Marketing Podcasts You Need to Listen To

    25 Jun 2015 | 7:41 am
    I’m huge music fan and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car. What replaced the music? Podcasts. I’m not the only one. Podcasts have taken off over the last couple years (or have seen a resurgence depending on who you talk to). Just take a look at some numbers from the Pew Research Center State of the News Media 2015 report: Listeners of a podcast in the last month have almost doubled since 2008 - 17% (up from 9%). One-third (33%) of all Americans 12 and older have…
  • Pitch Smarter, Not Harder: 4 Tips to Improve Media Relations

    23 Jun 2015 | 6:29 am
    Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newsworthy content (we’ll get back to this in a minute). While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes.   So, how can you secure earned media coverage in targeted publications? The secret is to pitch smarter, not harder. To help you accomplish this, here are a few tips to jazz up your current PR strategies.
  • The Content Marketing Toolkit [Checklists, Charts & Graphics]

    18 Jun 2015 | 7:51 am
    Marketing operations are constantly innovated by new technologies, from automation and gelocation to personalization. But, at the heart of branding is one constant element: content marketing. Content drives the narrative behind all campaigns, big and small. It’s the pulse of company culture and the beat of service offerings—constantly pumping purpose and inspiration into your team.  It’s critical to bottom-line business health, and it’s a complicated practice. Below I’ve curated a few of PR 20/20’s favorite content marketing resources, tools, charts and graphics to advance…
  • The Quick-Start Guide to Apple App Store Optimization

    4 Jun 2015 | 5:11 am
    As marketers, we’re familiar with search engine optimization (SEO). But, what if you’re tasked with app store optimization (ASO)? According to TUNE’s 2014 mobile-usage survey, approximately half of all app downloaders find new apps by searching the app store (53% Android, 47% iOS).
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • 5 Rules You Can Break in Your Marketing Messages

    Susan Gunelius
    28 Jun 2015 | 9:46 am
    Rules were made to be broken! Those famous last words have led to the downfall of countless businesses and people, but when it comes to creating your marketing messages, you can break a lot of rules and actually get better results. In fact, if you’re not breaking some grammar rules, you’re probably not getting the best results—not even close. Why is breaking some grammar rules important to improve your marketing results? It’s all about your audience. Who is your target audience? What are their expectations for your brand or a brand similar to yours that offers similar…
  • 4 Rights of Marketing

    Susan Gunelius
    8 Jun 2015 | 6:00 am
    The secret of marketing success can be explained in just 14 words which are the 4 Rights of Marketing. No matter what marketing initiative you’re pursuing, the 4 Rights of Marketing are critical considerations and components. They’re the foundation of marketing and without them, your marketing investments have very little chance of driving the results you want and need. The 4 Rights of Marketing Are… Right message to the Right audience at the Right time in the Right place. The hard part comes when you try to figure out what the right message, the right audience, the right…
  • Social Media Marketing 2015 – How Did We Get Here?

    Susan Gunelius
    18 May 2015 | 5:31 am
    I’m often asked how and why social media marketing become so important. Believe it or not, social media marketing isn’t revolutionary. It’s evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let’s take a closer look at how social media marketing became what it is today—a fundamental and essential component of all marketing plans. The History of the World Wide Web It took a long time for the World Wide Web to grow into an essential part of people’s everyday…
  • Don’t Make Customers Connect the Dots in Your Copywriting

    Susan Gunelius
    7 May 2015 | 8:46 am
    Your customers are busy. Don’t make them play connect the dots when they see or hear your ads, read your content, and so on. They won’t do it. Instead, they’ll move on to another brand that will give them the information they want or need (even if they don’t know they want or need it), and they’ll never think about your brand again. You should never assume that consumers will take an extra moment to find the deeper meaning in your marketing messages or self-identify how your marketing copy relates to their own lives, problems, and goals. Instead, you need to tell…
  • Must-Try Social Media and Productivity Tools

    Susan Gunelius
    21 Apr 2015 | 2:05 pm
    I’m not an early adopter of new tools. I hear the buzz, but don’t feel compelled to be the first person to try a new tool just for the sake of trying it. I need to be convinced that the tool will actually be useful to me rather than a huge waste of time. I’m envious of people who can try every new tool they hear about—how do they find the time? It’s a secret I’m not privy to, so when I do test a tool, I’ve already agonized over whether or not the few hours it will take me to dabble with it will be worth it or not. Suffice it to say, it takes a lot for…
 
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    Social Media Explorer

  • 8 Instagram Hacks That Will Drive Sales From Millennials

    Paul Ramondo
    1 Jul 2015 | 6:45 am
    So it’s been six months since you launched your Instagram Account. In theory, its purpose was to connect your brand with the thousands of millennials that ‘gram it up’ every day while somehow turning those followers into cash. In reality, you’re failing to convert all those millennials and their double tap love hearts into actual paying customers. The worst part is, you have no idea why you’re failing. Well I’m here to help. In this 5 minute read, you’ll find a list of 8 Instagram Hacks & Secrets That Will Drive Sales From Millennials; transforming your…
  • The Crash Course on Using Facebook Groups to Grow a Thriving Niche Community

    Josh Fechter
    29 Jun 2015 | 6:59 am
    Facebook Groups are my secret sauce. I used them to recruit 150 writers in three months to help start a publication. A year later, I began freelancing for a company that sells software to digital marketers. Then using a special tool called Facebook Graph, we created a local digital marketing community including thirty-plus potential customers who love our brand, all in under a month. I know better than anyone how hard it can be trying to build a local community through in-person networking. It takes a significant amount of time and discourages many should-be leaders. The answer to all these…
  • Why We Blew Up Our Blog

    Kat French
    25 Jun 2015 | 7:07 am
    This week we launched our massive redesign of Social Media Explorer. Making dramatic changes to such a popular website was a daunting task to say the least. Because we have so much respect for what Social Media Explorer means to our audience, we took our time with a planning process spanning many months. So why did we tackle this project in the first place? Well let’s just say we kind of care about our followers… a lot. You deserved a simpler user experience Our primary goal was to improve navigation and user experience for our audience. This new layout has received…
  • Do Social Media Crises Actually Exist?

    Kat French
    22 Jun 2015 | 11:58 am
    You’ll find a lot of content out there regarding how to handle a “social media crisis.” Agencies and marketers create plans, run simulations and train their front-line employees. All this effort, exerted so that they’ll be prepared when a tsunami of negativity smacks them upside the Facebook page. But are these efforts worthwhile? Is it possible that we’re spending an extraordinary amount of energy worrying about something that doesn’t actually exist? What is a social media crises There are really two different kinds of scenarios people refer to when they talk about a “social…
  • Assemble the Ultimate Marketing Team

    Kat French
    22 Jun 2015 | 11:14 am
    Superhero movies are super popular right now. We thought it would be fun to take a look at what skills and gifts (dare we say superpowers?) you need to assemble a truly great agency team. The Leader An inspiring communicator with clear vision and the ability to convince people to follow them even when it seems crazy or impossible. (CEO) The Genius The inventive, tech-savvy problem-solver with a bird’s-eye-view of the battlefield, all the best gadgets, and a gleeful desire to try them all out.  (Strategist) The Spy  The mysterious behind-the-scenes agent, able to get inside the head of…
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    9 INCH MARKETING

  • How Highfive Uses Info-sense to Onboard New Customers

    Stan Phelps
    29 Jun 2015 | 4:22 am
    Guest post by Evan Carroll (co-author of the upcoming book Blue Goldfish) [Editors Note: According to Trendwatching, Info-sense is the ability to utilize data to really understand customers as people and personalize their service] If you’ve looked for a video conferencing solution lately, chances are you’ve encountered Highfive, a new device that turns an ordinary […]
  • Complimentary eBooks: Purple Goldfish, Green Goldfish and Goldfish on June 25th

    Stan Phelps
    25 Jun 2015 | 9:59 am
    In honor of my keynote today in Toronto for Liberty Tax, I’m making all of my eBooks free today on June 25, 2015: http://bit.ly/purplegoldfish http://bit.ly/greengoldfishebook http://bit.ly/goldengoldfish What is a Purple Goldfish? Here’s a quick three minute video on the concept:
  • What is a Purple Goldfish?

    Stan Phelps
    22 Jun 2015 | 1:56 pm
    Why Purple and Why a Goldfish? In this interview with the Alberta AMA, I discuss the thinking behind a Purple Goldfish. The little things you do in customer experience to exceed the expectations of your customer.  Going above and beyond to drive differentiation, increase loyalty and promote word of mouth.
  • Info-Sense and the Ability to Harness Big Data to Improve the Customer Experience

    Stan Phelps
    19 Jun 2015 | 11:55 am
    Little things can truly make a big difference in the customer experience today. Customers expect organizations to understand their individual needs. Info-sense, a top trend in customer service, is the ability to utilize data to understand the individual needs of your customer and personalize their service. Here’s an Ignite talk I did in San Diego: […]
  • TEDx Talk – Rethinking Business With the Power of G.L.U.E.

    Stan Phelps
    29 May 2015 | 4:34 am
    My TEDxDouglasville is now live on the TED channel on YouTube. Here’s the video: The title is “Rethinking Business With the Power of G.L.U.E.” According to Gartner, by 2016, 89% of businesses will compete mostly on customer experience. That percentage was just 36% four years ago. There is now a need to create powerful unique […]
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    TheContentWrangler.com

  • The Content Wrangler XML Press Summer Book Sale

    Scott Abel
    1 Jul 2015 | 3:40 pm
    Our friends at XML Press have arranged a special book sale, just for you! For the month of July, all books in The Content Wrangler Series of Content Strategy Books are on sale (printed books and ebooks). We also have a bundle with all five books in the series available for one low price (and free shipping in the US). In addition, XML Press is offering discounts on every book in its catalog, including print and ebook editions. Shop today and save! The Content Wrangler Content Strategy Series features publications from content industry experts, including Scott Abel, Rahel Anne Bailie,…
  • Got Great Content? Enter The Customer Experience Recognition Awards Today

    Scott Abel
    1 Jul 2015 | 8:52 am
    Does your information development team deserve recognition for the good work they’re doing? Then consider entering the Customer Experience Recognition Awards (CERAs). The annual award ceremony, which takes place during the Information Development World conference, recognizes outstanding contributions to exceptional customer experiences by information developers (the folks responsible for creating content) in a variety of disciplines including technical communication, marketing, content strategy, customer support, translation, and product management. Submissions are…
  • Why You Should Attend Information Development World 2015

    Scott Abel
    29 Jun 2015 | 2:30 pm
    Two years ago, Val Swisher and I sat down and tried to figure out how to solve one of the biggest communication challenges facing businesses today: Schizophrenic brand experiences caused by unnecessarily incongruent content. Content produced by different teams of information developers, in different ways, with different words, with different tools, using different tones of voice, different style, different rules, but intended for the exact same audience. We decided the best way to bring attention to this important communication challenge was to launch a conference dedicated to helping…
  • [Workshop] Getting to Success: Implementing a Content Strategy

    Scott Abel
    18 Jun 2015 | 3:03 pm
    It’s one thing to understand how to work with the various deliverables that form part of a content strategy. It’s another thing to understand how to initiate a strategy, get it approved, and then develop the strategy itself and deliver on the implementation. There is as much to understand about developing and implementing a content strategy as there is to making the most of the superset of potential deliverables at your disposal. Rahel Anne Bailie In this full-day workshop, Getting to Success: Implementing a Content Strategy, led by veteran content strategy professional, Rahel…
  • Intelligent Content in the Experience Age

    Scott Abel
    18 Jun 2015 | 11:50 am
    In the Experience Age, consumers expect much more from brands than they have in the past. Once they’ve enjoyed an exceptional customer experience, they become intolerant of confusing, irrelevant, and inconsistent content. Brands that recognize this fact and deliver exceptional content experiences across all customer touchpoint will be rewarded with loyalty. In order to deliver exceptional content experiences, savvy brands are taking a critical look at how they create, manage, and deliver content. And, what they’re finding is that the approaches they’ve relied on for decades can no…
 
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    RexBlog.com

  • Funny of Die Thinks Old People (in Their 70s) Are a Riot

    Rex Hammock
    28 Jun 2015 | 4:11 pm
    Funny or Die and the music festival Bonnaroo “teamed up” to take four “old people” in their 70s to Bonnaroo so the other 80,000 attendees could see how cute four old people can be when interacting with festival goers and hearing new-fangled music. Old People At Bonnaroo from Funny Or Die   In addition to being blatantly ageist bigotry, the premise seems to fall apart when you consider that Funny or Die’s criteria for being an “old person” is being born before 1946. By that definition, here are some other cute old people they could have…
  • Owning a Tablesaw Doesn’t Make You a Carpenter

    Rex Hammock
    28 Jun 2015 | 6:26 am
    The current Hammock Idea Email uses several analogies that remind us of something we should all know by now, but keep trying to convince ourselves isn’t true: that “tools” are only as good as the people who use them. Don’t just “get” tools. Learn how to use them. What “desktop publishing” was to the 1990s, “content marketing” or “social media marketing” can be to today. As with the desktop publishing myth, a company can purchase all of the software and mine all the data, only to discover that it is the talent, experience, creativity,…
  • The Confederate Flag is NOT a Part of Who I Am

    Rex Hammock
    20 Jun 2015 | 4:06 pm
    By birth, choice and the grace of God, I am a Southerner. I grew up in Alabama and have spent most of my life in Tennessee. In other words, I’ve lived all my life way down yonder in the land of cotton. My love of the South is about home, family and place. It’s about language and literature. It’s about football. It’s about the creativity and cadence found in the way people paint pictures when they recount even the simplest of stories. It’s about food and the aroma of the places where food is prepared. It’s about music. It’s about so many of the people I love. It’s…
  • Every Post About Leadership on LinkedIn Sounds Just Like This

    Rex Hammock
    16 Jun 2015 | 11:03 am
    Apparently, someone has been telling business executives they need to become a “thought leader” by posting a “thought leadership” essay on their LinkedIn account. They apparently are confused by the challenge, thinking they are supposed to write about leadership. Being leaders, they assign the essay to a summer intern, as, well, summer interns are experts on social media, right? And therefore, they know about LinkedIn, right? So who else should write an essay about thought leadership? Or, at least, I hope that’s the reason every essay about leadership on…
  • That Buzz You’re Hearing in Music From Nashvile Isn’t Static

    Rex Hammock
    13 Jun 2015 | 12:28 pm
    A couple of months before it opened in 2013, my cousin’s husband (my first-cousin-in-law?) gave me an incredible tour of Nashville’s impressive new convention center, the Music City Center. (He was a supervising engineer on the project.) In the album of photos I posted on Flickr, I included a shot of four acres of its roof planted with prairie grasses; a part of its water collection system. (There are many more acres of solar panels and other green-things, also.) Earlier this week, I heard this story on Nashville’s public radio station, WPLN, about a volunteer beekeeper…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • 7 Things You Need to Know About Your Resource Box

    Derek, Member Support
    24 Jun 2015 | 7:00 am
    End Your Article with an Impressive Resource Box The process of article writing has certainly changed in the last few years. Authors were previously rewarded for things that would not meet today’s standards. However, some things haven’t changed. In order to have long-term success as an Expert Author, remember: This is a Selfless Affair. What does this mean, exactly? Your focus should not be about YOU. It should be on giving your readers quality content, including your best tips, suggestions, case studies, and advice they can actually use. The Resource Box at the end of your article is…
  • Top Reasons to Add a Video to Your Squeeze Page

    Derek, Member Support
    5 Jun 2015 | 7:00 am
    Show Your Readers the Real You! Whether it’s promotional content, short films, or unique skills that are on display, videos are “in” more than ever. Placing a video on your squeeze page should be very high on your to-do list, even if you’re just starting out in your business. People have been glued to TV screens since the middle of the 20th century, so it’s time to join in and… Get You on the Tube! With the help of a simple and impactful video on your squeeze page, you’re only further establishing yourself as a force to be reckoned with in your niche. This…
  • 10 Mistakes to Avoid in Becoming an Expert Author

    Derek, Member Support
    12 May 2015 | 12:21 pm
    “Mistakes are always forgivable, if one has the courage to admit them.” – Bruce Lee Everyone makes mistakes in their line of work, and there’s no shame in admitting them! Becoming an expert in any subject requires hard work and dedication, as well as the right mindset to overcome basic challenges. For some writers, the trouble begins with writer’s block and only gets more difficult when deadlines approach and time is running out. For others, mistakes can happen due to poor planning or giving up too early when an extra push is all that is needed to transform failure into success.
  • Responsive Web Design – Good Design vs. Bad Design

    Courtney, Member Support Manager
    7 May 2015 | 12:01 pm
    Don’t Just Make Your Site Responsive; Make it a Quality User Experience! On April 21, 2015, Google updated their algorithms to favor responsive web design and include mobile friendliness as a ranking signal. Since then, the majority of chatter has been surrounding the need to make websites responsive in order to maintain search rankings. In this post, we’d like to take things a step further and highlight what makes good responsive design and what should be avoided. First, to build a site with responsive design, there are two approaches: Create an adaptive website with multiple fixed width…
  • Responsive Web Design is Now Necessary to Succeed

    Courtney, Member Support Manager
    16 Apr 2015 | 7:15 am
    If Your Links Aren’t Mobile-Friendly, They’ll Soon Drop Off of the Radar! In an era where a large portion of web traffic comes from mobile devices, it’s no longer recommend to optimize your links for mobile traffic, it’s essential your website is designed to support traffic from a variety of devices with a multitude of screen sizes. Previously, mobile-friendly web pages were encouraged and could help your ranking. However, now, if you choose not to make your website responsive, it could actually hurt your ranking. Mobile-Friendless As a Ranking Signal – Time is Ticking Google…
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    Jeff Korhan

  • Personal Branding: How to Achieve Consistent Marketing Clarity

    Jeff Korhan
    29 Jun 2015 | 1:06 pm
    This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is the real deal. Larry’s fresh perspective on all things will help you sharpen your thinking and stand out to be known for what you do best. Our Featured Guest: Larry Winget Larry Winget is a bestselling author, television personality, social commentator and…
  • Mapping the Ideal Customer Content Experience

    Jeff Korhan
    19 Jun 2015 | 2:54 pm
    David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, selling, and customer service, it’s time to recognize its role for adding value to the customer experience with your products and services. In short, if you want to attract and retain more customers and enjoy…
  • Adaptive Content: How to Map and Manage the Buyers Journey

    Jeff Korhan
    15 Jun 2015 | 2:32 am
    This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. While this may seem idealistic, it is indeed possible if you make the effort to map out your buyer’s journey and continuously make experience-based adjustments. If you really care about being the best in your market and serving your customers well, I’m confident…
  • Style is the New SEO

    Jeff Korhan
    10 Jun 2015 | 8:01 am
    On April 21st Google announced changes that will affect your business SEO. The most notable will be favorably ranking sites that are mobile­ responsive. It’s a fact that more than 50% of all web searches are performed with a mobile device. Google naturally sees little value in search results that cannot be consumed by that audience, and that’s a key reason I’m moving to the Rainmaker Platform next month. Google’s mission is to deliver the most relevant information for search queries, and as quickly as possible. That has always been true, and mobile­responsiveness is just one…
  • LinkedIn Publishing: Build Your Influence with Customer Facing Media

    Jeff Korhan
    2 Jun 2015 | 8:47 am
    This is Episode 43 of This Old New Business weekly business podcast with Jeff Korhan. In this fast-paced episode you will learn that LinkedIn is making a strong push to be a source of valuable media for business professionals. So, if you want to stand out on LinkedIn, you want to learn how to use the platform to create and publish customer-facing media that lives on your LinkedIn profile – and Viveka von Rosen will show you how. Our Featured Guest: Viveka von Rosen Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn…
 
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    Sparksheet

  • Q&A With Word-Of-Mouth Marketer Ted Wright

    Jake Bleiberg
    10 Jun 2015 | 12:32 pm
    The CEO of word of mouth marketing firm Fizz, Wright chatted with Sparksheet about the innovative and successful campaign that got him fired from his first job out of business school, how he engineered the resurgence of PBR among the hip urban crowd by not worrying about it being cool, and about his new book on the power of word of mouth, also called Fizz. You say in your book, that word of mouth marketing has been around for a long time but has been making a resurgence recently. Why is that? What’s really interesting is that it’s totally clear that word of mouth marketing is really old;…
  • Five Lessons From C2MTL: A Business Conference, Only Different

    Richard Francella
    3 Jun 2015 | 1:03 pm
    At C2MTL, you got to choose your alter-ego. Photo by Kristina Velan. Would you be the pupil, gardener, outlaw or something else? Four doors, each representing a specific role, greeted C2MTL attendees at Montreal’s fourth annual commerce and creativity business conference—a call to action, to step outside of your comfort zone by stepping in. Tech giants, advertising titans, a tennis superstar and an Emmy-Award winning actor were all part of the C2MTL package, which made it easy to refuel on creativity and acquire insight from the cutting-edge. Here’s what Sparksheet learned from this…
  • Ask Permission!: Navigating the Labyrinth of Data and Marketing

    Zach Watson
    2 Jun 2015 | 9:04 am
    When it comes to privacy, marketers need to come out of the shadows and ask permission. Image by r2hox via Flickr. Digital marketing runs on data — data about purchase history, data about browsing habits, and data about demographics. Marketers use data because it helps personalize the value of products and services. It makes offers more relevant and converts more customers. But has the consumer forgone their right to privacy in the name of personalized marketing? Has the modern marketer forgotten the importance of asking the costumer’s permission? “Permission-based marketing is…
  • Facebook Instant Articles: Why Aren’t More Publishers on Board?

    Neil Sharman
    25 May 2015 | 12:05 pm
    Earlier this month, Facebook launched Instant Articles, allowing nine major media players to publish directly to Facebook and the 1.4 billion people using the social network. Those taking first-mover advantage are: The New York Times, The Guardian, BBC News, BuzzFeed, NBC, The Atlantic, National Geographic, and German publications Bild and Spiegel Online. So why these nine and not more? Facebook reportedly courted twenty publishers as potential launch partners. If nine have bitten, the majority have not. Some publishers, perhaps, are still deciding how Instant Articles best fits with…
  • In Corporate Social Responsibility, Commitment is Key

    Richard Francella
    21 May 2015 | 7:04 am
    CSR efforts can liven the colors of brand identity. Icon from the Noun Project, created by Lil Squid. Can Bud Light change the minds of Americans on the issue of marriage equality? Will Starbucks lead the conversation on race over a Grande Americano? While the sceptical “No” that answers these questions might be obvious, the very fact that one can ask them marks a dramatic change. So what’s changed? For one, the perception of what Corporate Social Responsibility (CSR) is and why it’s important. In hopes of increasing their community footprint, companies are taking a stance in…
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    contentmasteryguide.com

  • Blogging Can Be a Profitable Passion

    Linda Dessau
    2 Jul 2015 | 11:48 am
    © Zubada – Fotolia.com Blogging is the cover story of the July/August 2015 issue of The Costco Connection, with a slant towards what I call passion bloggers. I’ve written before about what small business bloggers can learn from passion bloggers, and it’s great to have fresh examples from six Canadian women with successful blogs. I’ll introduce them in a moment, but first I want to clarify one point from the article where I’m quoted as saying that “ads are one of the hallmarks of a successful blog.” Before you rush off and clutter your blog with Google ads, affiliate links,…
  • 5 Business Blogging Lessons From Tweetstock 2015

    Linda Dessau
    24 Jun 2015 | 12:06 pm
    © olly – Fotolia.com I recently attended the 11th Tweetstock social media conference at the Hamilton Public Library (Hamilton, Ontario). It was my third time at this social media event and once again I found a like-minded group and many tweetable lessons about marketing and business success. I pulled my takeaways into five core themes and gathered those tweets into a slideshow (enclosed below). For now, let’s look at how these concepts can help you as a business blogger: Know yourself Always understand what is the highest and best use of your time – hire others to do the rest…
  • Who is the Blogger Behind Your Blog?

    Linda Dessau
    3 Jun 2015 | 10:02 am
    In a guest post for Above the Law, LexBlog founder Kevin O’Keefe writes that for lawyers or other professionals, “blogging works because of your ability to establish an intimate relationship with the reader.” He explains how that bond is formed: “You, by making yourself vulnerable and available to help people. The reader, by discovering someone with passion, experience, and care who can help them.” Each party must open themselves up to this intimacy. Professionals, entrepreneurs, and solo business owners who blog become a combination of three types of bloggers: Passion bloggers who…
  • How to Turn Your Business Blog Into a Solo Podcast

    Linda Dessau
    19 May 2015 | 7:58 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. While most people are familiar with interview-style podcasts, or those with two or more co-hosts, solo podcasts are less common. As I learned from Victoria Fenner of House of Sound and Story, one reason is that they’re much harder to do well. Luckily, she shared some tips and pitfalls gleaned from her more than 30 years in the radio and podcasting industry. From our interview over at SteamFeed, you’ll learn: Why business bloggers should consider a solo podcast, even over other…
  • Blogger’s Block? Reduce Decision Fatigue in Your Blogging Routine

    Linda Dessau
    13 May 2015 | 8:53 am
    © stryjek – Fotolia.com When I read this post about how to streamline decision making in your life, I immediately considered how the same principles apply to business blogging. The idea behind decision fatigue is that we consciously and unconsciously make countless decisions in our daily lives, including what to eat, what to wear, and how we spend our time. If we can automate more of these decisions, the theory goes, we can re-apply that time and energy to the activities that will most nourish us and advance our work in the world. Just like the post’s author Anne Bogel, I aim for and…
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    SchneiderB.com

  • Teach thy tongue to say, “I do not know,” and thous shalt progress.

    Brendan Schneider
    4 Jul 2015 | 2:00 am
    “Teach thy tongue to say, “I do not know,” and thous shalt progress.” ~ Maimonides I’m quickly realizing how much I don’t know. Let me explain… This week I started a new job. This week I began my new role as Director of Advancement at Sewickley Academy. I’m very excited for this new challenge and will oversee alumni, development, communications, marketing, and admissions. I’ve also quickly realized a few things: I’m going to have a lot to discuss on the blog and in the podcast. The theory, process, and execution behind recruiting students…
  • How to Promote a Blog Post

    Brendan Schneider
    30 Jun 2015 | 2:00 am
    A central component of properly implementing inbound marketing at your school is launching and publishing a school blog. We launched our school blog at Sewickley Academy about five years ago and have published around 260 posts. We’ve learned a lot over these last five years but the most important lesson we’ve learned is that once you publish a blog post your work isn’t finished, it’s just beginning. After writing, editing, linking, and publishing your blog post we’ve found the most important step is to actively promote your post so that people can read and engage…
  • Stress Is An Important Dragon to Slay

    Brendan Schneider
    27 Jun 2015 | 2:00 am
      “Stress is an important dragon to slay – or at least tame – in your life.” ~Marilu Henner How do you deal with stress? Do you ignore it? Do you fight it? Is your relationship with stress more passive-aggressive? I try to deal with stress by being organized, by laughing, by taking walks, and by enjoying an occasional glass of scotch. Why am I talking about stress on this quiet, peaceful Saturday morning? Well – those of you who know me know that from time to time I hurt my lower back enough that I can’t move. It’s actually quite painful. I hurt…
  • 5 Reasons I Love Tailwind for Pinterest

    Brendan Schneider
    23 Jun 2015 | 2:00 am
    We started our Pinterest account a few years ago as an experiment because Pinterest was the first social media channel dominated by women. From our internal research at Sewickley Academy, we know that moms are typically responsible for making the school choice decision for their children. As a result, Pinterest was a place that we wanted to have a presence. In the past school year alone our Pinterest account has driven the third most traffic to our website and blog, only slightly behind Twitter. While Pinterest can be a lot of fun we also believe in its ability to drive traffic, and interest,…
  • That Has Made All The Difference

    Brendan Schneider
    20 Jun 2015 | 2:00 am
      “Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference.” ~Robert Frost I was completely taken by Dead Poet’s Society the first time I watched it. I think the connection was so strong for me because of a combination of the characters being the same age as I was at the time, the fact that I was attending boarding school, and the reality that I was thinking about the some of the same issues discussed in the movie. One quote that resonated with me then, and still does today, was the Robert Frost quote above from his…
 
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    Content Marketing Blog

  • Is Your Company in Need of an Inbound Marketing Makeover?

    Molly Bruno
    3 Jul 2015 | 7:00 am
    We’re fascinated by makeovers. Something about seeing the outdated, broken or bland transform into a better version of itself never gets old. That’s one of the reasons makeover shows like Extreme Weight Loss and Fixer Upper have seen such success.
  • How Social Media Marketing Has Changed in 7 Years

    Andrea Miller
    1 Jul 2015 | 7:30 am
    When I started my first job in social media marketing in 2008, it was literally unchartered terrority. Sure, I had a Facebook account like everyone else, but I mainly used it to play a word game called Lexulous (think Scrabble) with friends. The use of social media for business applications was just getting started, and we were all trying to figure out how to effectively participate in online conversations as marketers.
  • 19 Reasons Why Your Business Should Be Writing a Blog

    Dechay Watts
    30 Jun 2015 | 2:18 pm
    Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging.  
  • Is Your Current Inbound Marketing Agency the Right Fit?

    Justin Lambert
    26 Jun 2015 | 6:30 am
    How would it feel if you tried to fit into the letter jacket you wore when you played linebacker on the varsity football team?  Or, if you still had it in the back of your closet, would you want to try slipping into your prom dress? For most of us, for better or worse, the answer would have to be no.  We’re just not the same people we were back then, and wearing those old clothes would show it up in a hundred unflattering ways.  They’re just not the right fit anymore.
  • Will Content Make or Break Your Omni-channel Success?

    24 Jun 2015 | 6:30 am
    Omni-channel (if you haven’t heard it, you will soon) is the word used to describe the strategic ability of an organization to engage with clients fluidly, in real-time, and 24/7 across a growing selection of digital platforms including mobile phones, tablets and wearables. Let's look at the difference between multi-channel and omni-channel: Addressing omni-channel isn’t limited to new graphic design principles used to optimize content across different channels or the ability to provide relative, responsive content 1:1. It represents the totality of a single buyer’s journey and the…
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    Anne Janzer

  • Cultivating Content from Customers

    Anne Janzer
    1 Jul 2015 | 3:19 pm
    Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source for this content than the customers themselves? You may have heard the term user-generated content, referring to posts, videos and other content created by customers rather than brands. Content cultivation goes further than simply collecting social media posts. Marketers engaging in content cultivation actively pursue and…
  • How Would You Like That Content Served?

    Anne Janzer
    17 Jun 2015 | 2:49 pm
    I did an interview recently with Roger Parker about the process of writing the Subscription Marketing book. During the Q and A session, one of the callers asked whether I had an audiobook version available. In the immortal words of Homer Simpson, “D’oh!” As a content marketer, I understand the importance of offering content in different forms. To reach a broad audience, you need to give people what they need in the format they want. Yet I’d neglected that practice for the book on which I had worked so hard. (If you’re interested, here’s the link to the interview with…
  • It’s Never Too Early to Start Planning for Customer Retention

    Anne Janzer
    10 Jun 2015 | 10:26 am
    “Value nurturing sounds great, but first we need to prioritize lead generation.” Lead generation almost always takes priority over customer retention efforts. According to a recent study by Regalix Research, only about one in four B2B marketers plans for customer retention. The rest are simply too busy getting new leads. I understand, really. Before you can worry about customer loyalty, you need the customers. But neglecting customer nurturing at the outset can cost you dearly in the long run. The best metaphor I can think of is planning for retirement. Why Customer Retention…
  • Using Customer Data: Don’t Be Creepy

    Anne Janzer
    26 May 2015 | 10:04 am
    Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce the customer’s perception or realization of solution value. But it’s a small step from personalizing messages to stalking the customer. To see how this can go wrong, let’s look at a few missteps. Uber and the Ride of Glory For all of Uber’s rapid success, it’s made a few mistakes along the…
  • Disrupting Digital Business: A Book Review and Marketing Perspective

    Anne Janzer
    13 May 2015 | 12:41 pm
    The word ‘disruptive’ is thrown around a lot lately. It made Forbes’ list of the 10 most overused startup buzzwords. But there’s a good reason for that. Disruption is all around us. It’s better to acknowledge and embrace that fact (even at the risk of overusing buzzwords) than to ignore it and find yourself marginalized in a world that has changed right around you. These are a few of the thoughts that went through my head on reading Disrupting Digital Business. The Book In Disrupting Digital Business, Ray Wang of Constellation Research describes various trends fueling business…
 
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    Tips and Tricks to Building a Financial Foundation

  • How A Change In Tax Law Will Affect IRA Rollover Choices

    admin
    29 Jun 2015 | 5:10 am
    The ability to adjust the terms of a financial account is helpful in retirement planning. Moving an individual retirement account into another type of IRA with different characteristics can be beneficial. IRA owners considering the advantages of a rollover need to be aware of how a relatively recent tax development affects rollover options. A decision by the U.S. Tax Court in 2014 resulted in a change in the tax treatment for some rollovers. The change concerns the frequency with which you can complete a rollover on your own. More specifically, the change focuses on how often you are allowed…
  • Simple Ways To Budget With Your Bank Account

    admin
    5 Jun 2015 | 7:56 am
    Budgeting your money is never fun. It can be tedious and boring, but if you make it a little more simplified and understandable, you may do it more often and may possibly enjoy doing it. Staying on budget will help you stop spending mindlessly and you may even be able to begin saving some money. See below for some tips to help simplify your budget. 1. Take Note To begin with, simply watch your checking account to see where you are spending your money. This will give you a better understanding of your account. Take notes of what you spent your money on, whether it was an actual gas purchase,…
  • Getting Out Of Jail: What You Should Know About The Bail Bonds Process

    admin
    14 May 2015 | 12:46 pm
    Did a bar fight lead to you getting booked into jail although you didn’t start it? You don’t have to stay in jail while proving your innocence if you are able to get bailed out, which a bonds company can assist with. Below, learn all you need to know about getting released from jail by a bail bonds company. What Happens During the Bail Bonds Process While in Jail? The first step to getting out of jail will be attending a hearing, which should happen soon after you have been booked into jail. The hearing is necessary so the judge can hear what you are in jail for and decide if you…
  • 5 Signs That You Need To Hire A Workers Compensation Lawyer Right Away

    admin
    19 Apr 2015 | 8:51 am
    If you have recently been injured while at work, you might not have worried much about workers compensation. You’ve probably always been led to believe that workers compensation will help cover your medical bills and lost wages, and this is exactly what this type of coverage is designed for. However, you should know that workers compensation claims don’t always go as smoothly as they should. Luckily, there are steps that you can take to protect yourself and to ensure that workers compensation will provide you with the assistance that you are entitled to. A good workers…
  • Two Important Questions About Using Independent Broker-Dealers

    admin
    31 Mar 2015 | 5:31 am
    Financial advisors have the incredible responsibility of helping their clients make it to their financial goals. However, this takes more than just providing sound advice because these advisors must also be able to facilitate any investment transactions their clients may need to make. Fortunately, these professionals can work with independent broker-dealers that can facilitate these trades, but if you have only recently started looking for an alternative to the major brokers, you may need a couple of important questions answered before you feel comfortable making this decision. Why Should You…
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    Content Science Review

  • From Wired to Charles Schwab: An Interview with Content Strategist John Alderman

    Content Science
    30 Jun 2015 | 6:12 pm
    Director of Account Planning, Charles Schwab, John Alderman © Bart Nagel Some careers are destined for a traditional path. The rungs of the ladder are already set, with the order in which to climb predetermined. This is not the case for many working in content creation.
  • The Whitepaper’s Relevancy in Modern Content Marketing

    Robert Mashburn
    22 Jun 2015 | 10:00 pm
    When Winston Churchill penned the first whitepaper – a 1922 British statement of policy regarding Palestine – he faced a challenge: how to deliver an authoritative message and not leave the recipients feeling as if they were being sold a bill of goods.
  • The Surprising Future of SEO + How to Use It to Advance Your Content Strategy

    Colleen Jones
    22 Jun 2015 | 6:39 am
    The Internet is wonderful and terrible at the same time. When we need to research information, products, and more, we go to the Internet immediately. The terrible part? Trustworthy content on the Internet competes with content full of rumor, crazy conspiracy theories, and even downright lies for our attention.
  • Become a Jedi Master of Content Strategy for Website Redesigns

    Content Science
    18 Jun 2015 | 12:18 pm
    This in-depth toolkit brings you thorough research from the expert team at Content Science. It is filled with data, insights, and tips to reposition your website, create the appropriate framework, analyze and audit your content efficiently, and set your content team up for success.
  • Moving From Big Data To Intelligent Data

    Margaret Hung
    15 Jun 2015 | 10:00 pm
    This article was originally published on CMO.com. Many have called 2014 the year of Big Data, meaning that marketers are now numbers-rich, but they are still insight-poor. Despite the opportunities and efficiencies that Big Data promises to open up, marketers are still being held back from truly unlocking these and moving from big to intelligent data. 
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    Moondog

  • Confessions of a Bootstrapper

    Jon Buscall
    30 Jun 2015 | 8:37 am
    iTunesStitcherRSSTwitter I’ve talked to a lot of professional marketers on the podcast, but this week I’m sharing an interview with Marcel Goya, founder of LinguSocial, which allows users to make real-time interpreted voice & video calls on any platform – powered by remote interpreters and machine translation. Marcel joins the show to talk about the lessons learned along the way as a solo entrepreneur having to do his own marketing.  Having developed an awesome product – and believe me it is! I’ve tried it – Marcel found himself, as the launch date for the service grew…
  • The Lasting Benefits of Podcasting

    Jon Buscall
    15 Jun 2015 | 12:09 pm
    iTunesStitcherRSSTwitter As it’s episode 150 of the podcast, I decided it was a chance to talk podcasting to celebrate! My guest this week is British podcast producer and presenter Andy White. Andy, AKA @doctorpod, was one of the first podcasters I started listening to back in around 2009 when I got my first iPhone. The presenter and producer of Internet Marketing, a great podcast from the folks at Site Visibility – a Brighton-based integrated digital marketing agency, Andy has also done a lot to help encourage others get started podcasting. In the show Andy and I talk about how he…
  • What Your Marketing Team Can Learn from the Suicide Girls

    Jenn Whinnem
    8 Jun 2015 | 11:03 am
    Who owns your content – you, or the internet? The Suicide Girls have something to say about that. Long before the internet started blurring the lines of content ownership, there was controversial American painter and photographer Richard Prince. For 40 years, he’s been taking other people’s work, making miniscule changes, and then selling it as his own. But then he took on the Suicide Girls. Or rather, he took their Instagram photos, made miniscule changes, printed them on six-foot canvas…and sold one of them for $90,000 USD. So what’s the big deal? SuicideGirls.com is an…
  • What’s Your Traffic Strategy?

    Jon Buscall
    1 Jun 2015 | 8:22 am
    iTunesStitcherRSSTwitter Without visitors to your website you’re not going to get very far with your online marketing campaigns. No matter how beautiful the site looks. No matter how expertly it’s designed to look on mobile as desktop. And no matter how much TLC you give it. The brutal truth is that without the right kind of visitors to your website, or what we Moondogs refer to as targeted traffic, you’ll struggle. Get Powerful Feedback One of the most powerful tactics businesses can employ to drive traffic to a website is pay-per-click advertising. The daddy of them all is…
  • 5 Online Marketing Podcasts to Remember

    Jon Buscall
    30 May 2015 | 8:06 am
    I’ve been releasing episodes of the Online Marketing & Communications podcast for several years now and I am just one episode shy of 150 episodes. During the time that I’ve been behind the mic, I’ve had the privilege to interview some very renowned marketers like: Mark Schaefer Mitch Joel Marcus Sheridan Joe Pulizzi I’ve also had a wide ranger of guests on the show who, whilst not necessarily as well known, have contributed immensely. Some, like Jamie Wallace, Bernie J. Mitchell and Jayme Soulati have been back several times. If you listen to the show you’ll know, though, that…
 
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    Industrial Marketing Today

  • Lead Generation for Industrial Companies is a Process not a Campaign

    Achinta Mitra
    18 Jun 2015 | 6:38 am
    I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Most Industrial Websites Miss the Mark

    Achinta Mitra
    4 Jun 2015 | 8:13 am
    I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content…
  • Email Marketing for Manufacturers and Industrial Companies

    Achinta Mitra
    15 May 2015 | 8:28 am
    Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Industrial Content Marketing – Selling the Problem not Just Solutions

    Achinta Mitra
    1 May 2015 | 7:49 am
    Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.” Those are all great and valid reasons for industrial companies to […] The post Industrial Content Marketing – Selling the Problem not Just Solutions by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the…
  • Content Marketing for Manufacturers: Overcoming Writer’s Block

    Achinta Mitra
    15 Apr 2015 | 8:15 am
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is not an isolated finding; I’ve read other research studies that have reported similar results. […] The post Content Marketing for Manufacturers: Overcoming Writer’s Block by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the…
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    Nxtbook Media

  • Approaching Multiple Platforms with Consistency

    Joy Beachy
    25 Jun 2015 | 4:49 am
    Once upon a time, the strongest interaction a publishing brand had with its audience was the publication it produced. These days, brands are buoyed across channels of streaming content, from websites to social platforms to email and beyond. The challenge is in finding ways to deliver the same quality content in a consistent way so everyone has the same experience with the brand. Not everyone succeeds: according to a survey by Accenture, 78% of customers have a fragmented experience with brands as they move across channels. This paints a fuzzy picture of the brand for the customer, and when it…
  • Tips to Design the Next Sensational Digital Edition

    Joy Beachy
    18 Jun 2015 | 11:02 am
    There tends to be a visceral reaction to the word “sensational,” and often it’s not a positive one. The word’s connection to “sensationalism” found in media brings the connotation down: stories about talking dogs, unconfirmed accounts, and inflammatory coverage leads some to connect “sensational” to shock and dishonesty. But in our world, sensational points to something exciting and attractive. It’s sometimes new, and it always achieves a major goal or purpose. So when someone reports back that their new digital edition, feature, or design solves their top priority, we might…
  • Me Design Pretty Never

    Joy Beachy
    21 May 2015 | 8:27 am
    This post is written by Terri Shadle, Interactive Media Designer at Nxtbook Media. Personally, as a designer, the very last thing I want to do is to make something look pretty. I think the urge was beat out of me my first year in college during a series of awkward and painful critiques in my design class. Up until that point, I thought that design was solely about making things look good. But standing in front of the class, being interrogated (sorry, critiqued) by my professor was an eye-opening experience: Professor: Why did you use that font?  Me: Because it looked good. Professor: Why did…
  • 3 Principles to Multi-Platform Publishing

    Joy Beachy
    7 May 2015 | 3:03 pm
    We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we feel it’s being withheld. (You want me to pay how much to access the internet on this plane?) While this means people are more connected than ever before, it has had a negative effect for companies that can’t keep up with the content demand. Brian Solis describes “Digital Darwinism” as the phenomenon in which…
  • Online Communities as a Key Strategy for Associations and Brands

    Joy Beachy
    30 Apr 2015 | 8:51 am
    Online communities have moved from being a social strategy to a full business strategy as business leaders are starting to understand the high-level impact a connected audience can have on their company’s success. Harley-Davidson is a perfect example of this: they moved from being nearly bankrupt in 1985 to being the thriving global brand it is today. They made a lot of smart moves, but chief among them was developing a brand community philosophy that created a brotherhood of riders who connected with each other and the brand to such a level that name “Harley-Davidson” became an ethos.
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    ContentLEAD

  • Tip: Use GIFs in your online marketing! (Video)

    Xavier Holland
    29 Jun 2015 | 1:51 pm
    Hi, Xavier Holland here with another small business marketing tip. This week, we’re talking about why it’s important to use visuals in your web marketing strategy. What’s better than just words? Words and pictures! What’s even better than that? Words with pictures that move. GIFs, or short animated images, have become a huge part of the internet and they’re only going to get bigger. People love them. Earlier this month, Facebook announced that it would start supporting them on its site, allowing users a new set of opportunities to share dynamic content. 26% of…
  • How to improve social media marketing success with images (Video)

    Xavier Holland
    26 Jun 2015 | 12:43 pm
    Hi, I’m Xavier Holland, and this is another small business marketing tip. The internet is quickly becoming a place where sharing and collaboration are vital. Few things share better than a compelling image: On Facebook, 87 percent of total interactions are directly linked to photos alone. It’s not just on Facebook. Twitter users get more than twice the Retweets when images are included, and sites like Pinterest are built completely around the importance of visuals. There’s an important lesson here for small business marketers: Pictures matter. You can’t get away with…
  • Tips to generate more web leads through social media marketing (Video)

    Lauren Kaye
    19 Jun 2015 | 11:31 am
    Hey there, I’m Lauren Kaye with your final tip about lead generation. In this series, we already covered how you can use content and email messages to generate leads, but social media marketing is another way to go. Here are some tips for generating leads with social media, based on what our clients have seen success with: 1. Promote your downloadable resources If you’re on social networks like Facebook, Twitter or LinkedIn, you can create social media posts that contain links to your eBooks, infographics or white papers. I’d recommend sharing some of the visuals to grab…
  • Dos & Don’ts to reach your lead generation goals with email marketing (Video)

    Lauren Kaye
    15 Jun 2015 | 1:54 pm
    Lauren Kaye here with more tips about generating leads online. Last time, we talked about the kinds of web content you can create that I’ve seen companies have a lot of success with – including our own: Tips to generate leads with content marketing Another great way to generate leads is through email marketing It’s easy, convenient and it doesn’t cost as much as traditional direct mail outreach. But that doesn’t mean you can just purchase email lists and spam your database. Here are some dos and don’ts for effective lead generation with emails DO: Create a…
  • Tips to generate web leads with content marketing (Video)

    Lauren Kaye
    12 Jun 2015 | 12:55 pm
    Most companies have a website to generate web leads. You might be inclined to say that your website is just a brochure, but that may be completely true. You want people who see your site and read your marketing content to reach out to your business and go on to buy from you. That’s the whole point of being online. There’s a lot that I could talk about with lead generation, because there are a lot of factors to that go into a prospect’s decision about whether or not to partner with you. Things like the look of your website, where you put download forms on the page, and what…
 
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    Katie McCaskey

  • 010 – Ways to Become More Optimistic

    katiemccaskey
    3 Jul 2015 | 6:20 pm
    Life is hard. Sometimes it is terrible. That’s when you have to work to be an optimist. Work to believe it can get better. Work to hang in there. Work to see it through. UGH. I was in a good mood until I wrote all that. So here are the shortcuts: five stops and five starts. 1. Stop hanging out with assholes.  The world immediately gets brighter. 2. Stop hanging out with anyone who tries to keep you down. That’s for any reason, but especially the reason for just being you. The world gets brighter still. 3. Stop worrying if you’re doing it right. You are. For you, right now.
  • 009 – More Mysteries for Starlee Kine

    katiemccaskey
    2 Jul 2015 | 2:57 pm
    It’s Thursday! Time for another episode of the new series “Mystery Show” by Starlee Kine…but it is on hiatus for July 4th. (Check out the Belt Buckle episode.) Half of Starlee’s shows have involved a mystery connected to a celebrity. Here are ten show ideas from my own life, with and without celebrity. 10 Mystery Show Ideas From My Life 1. What percentage of the population can attribute their existence to a commercial product? (Ohh! Existential!) Example: I’m alive thanks to the 7-11 Slurpee. How my parents met: my Dad was a radio DJ reading a Slurpee…
  • 008 – Moving Makes You Stronger

    katiemccaskey
    1 Jul 2015 | 1:55 pm
    Photo by mbtrama Today marks new beginnings for six people in my life who are are moving to new states. Soon it will be seven when my mother-in-law arrives here in August. I have often reflected how moving has been core to shaping my identity. I wouldn’t be the person I am if I hadn’t moved. I’m probably staying put for now. But, who knows? Moving across state lines can be absolutely difficult. Overall, though, it is absolutely worth it. Here are ten reasons why everyone should move at least once. My love to K+T, J+S, and M+B. A toast to new beginnings! 10 Ways…
  • 008 – How the Fork McDonalds Can Innovate

    katiemccaskey
    30 Jun 2015 | 7:48 am
    Photo by DBduo Photography The “better burger” segment is growing and eating McDonald’s lunch. Customers will pay for quality, especially when it comes to meat. Especially if that meat is contributing to greater overall sustainability. (See this TED talk.) Our business can attest. I don’t think McDonald’s should try and remake itself a “better burger” business. It has a well-known and well-loved thing going on at a price point more people can afford. Still: the global brand has been lazy. Retiring Hamburglar and Mayor McCheese doesn’t…
  • Day 007 – Alternative Curse Words

    katiemccaskey
    29 Jun 2015 | 7:05 am
    I drop the f-bomb all the fucking time. I think it’s because I grew up in a family that didn’t, and largely still doesn’t, curse. Example: Photo by Mooshuu As kids we watched Back to the Future with my grandparents. “What a warm hearted movie!” my grandfather said afterwords. He immediately added: “What a shame it was ruined by all that cursing.” In fairness, I do try to restrain myself around the two P’s: preschoolers and professional situations. “Classy,” says my husband. “Sassy,” says I. 10 Alternative Curse Words All…
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    HarrisonAmy

  • Does Your Copywriting “Nag” Your Customer? (If So You’re Probably Being Ignored)

    Amy Harrison
    1 Jul 2015 | 4:15 am
    On a recent road trip, my good friend and I chatted jovially about our husbands. We noticed that both the fellas in our lives had a similar bugbear about us: We asked them to do the same thing again and again. Do you relate? You know what I’m talking about: “In the wash basket my lovely, not ON TOP of the wash basket” “Could you just keep your clothes off the floor?” “Why do you never wash the cheese grater when you do the dishes?!” (Okay, probably a less common one that just befuddles me in my household – why is my husband so afraid of…
  • Free Webinar: How to Write Persuasive Sales Pages and Landing Pages

    Amy Harrison
    22 Jun 2015 | 8:08 am
    It’s that time again for me to hold another Live Copywriting Lab. Last month we looked at your home page copy and this week we’re going to be tackling key techniques to make sales pages and landing pages more persuasive. Here’s an AmyTV to tell you all about it. The important details (like the chance of getting a FREE sales page review) These are the main details you need to know: It’s happening on Wednesday June 24th at 5pm UK time There will be a replay in case you can’t make it live I’ll be sharing practical persuasive writing techniques I’ll be…
  • A 3-Step Copywriting Plan for Choosing Words that Instantly Boost the Value of Your Offer

    Amy Harrison
    5 Jun 2015 | 6:18 am
    Choosing the right words to describe what you do can make or break whether you get interest, enquiries or sales. Recently I told the following story to the smart people who are signed up to the Write With Influence newsletter list. It was inspired by last week’s Live Copywriting Lab all about writing your home page copy. One of the popular sections on the webinar was the “What” Vs. “So What?!” While lots of businesses include what they do on their home page, only the savvy business owners answer the following question most visitors have: “So…
  • 3 Copywriting Tips to Help Your Home Page Pass The “Sh*t, Click” Test

    Amy Harrison
    29 May 2015 | 9:48 am
    After 7 years without one, last week I did something pretty exciting. I bought a TV. I can’t quite remember why I stopped having a TV, it wasn’t a big statement, and with so much on-demand entertainment possibilities it has become less and less odd to people (though not to my friends who now excitedly text me their favourite shows so I can join in with them ‘live’.) I love it. And it perfectly epitomises how overloaded we are with sources that are competing for our attention: Stay tuned… Coming up next… When things took a dramatic turn… See this…
  • How to Write a Value-Driven Home Page With Confidence

    Amy Harrison
    21 May 2015 | 7:04 am
    May 27th, Free Home Page Copywriting Clinic click here to find out more As you may know, I’m on a mission to help business owners write more persuasive marketing content (and actually enjoy the process). During my research into the problems that hold people back, I came across this question time and time again: “I’m never sure what to write on my homepage. I really struggle to sell myself succinctly and I’m not sure what information to include, there’s so much I want to say. No matter how many times I write it, I’m just never really happy with it.”…
 
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    Ron's Copy-e-Writing Blog

  • 10 Lessons On Making Money Blogging In 2015

    Ron Chatterjee
    21 Jun 2015 | 2:23 am
    Probably, this is the umpteenth post on this evergreen question that still baffles entrepreneurs and creates nonstop controversies over the web. Is it possible to make money blogging? I can already see a few hands raised up. Wait! But I or anyone of you attempts to answer that question, we have to consider one simple fact above all. We are in 2015 now. The internet has already been born for around 2 decades now. Do you still think your answer, supported by evidences from ten years ago, still matter? No. Everything has changed in the last few years. (If you follow the web world, you already…
  • You Don’t Have Learn To Sell. You Already Can.

    Ron Chatterjee
    7 Mar 2015 | 11:59 pm
    I am going to talk about an interesting topic today. Since you have searched and landed on a “sales and marketing” blog, I assume that you are related to it some means – perhaps you want to learn about sales and marketing itself. I say, great…that you have taken action while others didn’t! But what if I say to you that you cannot learn to sell? Yes, you heard that right. Or rather… You cannot choose to learn to sell. Salesmen are really born (or maybe reborn), but not made. I know when I am saying this, I might be refuting with what great marketing thought leaders such as…
  • The History Of Content Marketing [Infographic]

    Ron Chatterjee
    20 Feb 2015 | 10:18 pm
    A few days back, I wrote a post about “How Content Marketing Came to Exist Today” (Still in the process! I will be posting it in a couple of days). What’s interesting is that I came across another idea for a post that will help you see the idea of content marketing in a clearer light. I am talking about The History of Content Marketing. Since the caveman days to the birth of the custom publishing council to the recent flooding of content marketing books, the concept of content marketing has come a long way to think about it. And if you are like me, you are most certainly interested in…
  • Display Banner Advertising – Worth It Or Not? [Infographic]

    Ron Chatterjee
    8 Feb 2015 | 8:06 pm
    According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You know that’s a very tricky question to answer. For a second, forget about banner ads and think about TV ads. Or perhaps, the roadside huge posters you see. Or perhaps, the flyers that someone forces into your hand while you are running to office. The common and funny thing about all those ads…
  • Top 5 Social Media Trends In 2015

    Ron Chatterjee
    5 Feb 2015 | 2:39 am
    Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the report showed, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years. But half of marketers interviewed said they couldn’t show what impact social media had on their business – at all. Critics were quick to call the surge in social media spending a case of throwing good money after bad. From my perspective, however, these conflicting stats tell an entirely different story: that social media…
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    Words That Begin With You

  • Is the Trading Post in Conover, North Carolina, Stealing from its Customers?

    Justin P Lambert
    11 Jun 2015 | 10:45 am
    I purchased my vehicle in September of 2014 from The Trading Post used car dealership in Conover, North Carolina.  Since then, I’ve discovered that a warranty my wife and I thought we were purchasing at the time was never processed and now does not exist.  The result is that the $2,000 we verbally agreed to … Continue reading Is the Trading Post in Conover, North Carolina, Stealing from its Customers?
  • Male Enhancement and Content Marketing

    Justin P Lambert
    24 Nov 2014 | 4:23 am
    I originally published this article on LinkedIn Pulse, but felt it was good enough to reprint here as well.  Let me know what you think!   There are dozens of different metrics you can track to put some science behind the art of modern marketing, and there are hundreds of different apps and web tools … Continue reading Male Enhancement and Content Marketing
  • WTBWY Bites – Keep Your Eyes on the Right Social Media Metrics

    Justin P Lambert
    21 Nov 2014 | 10:09 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Keep Your Eyes on the Right Social Media Metrics Vanity metrics have killed a lot of social media marketing efforts over the years. I know in my … Continue reading WTBWY Bites – Keep Your Eyes on the Right Social Media Metrics
  • WTBWY Bites – The Hidden Key to Powerful Buyer Personas is Why?

    Justin P Lambert
    20 Nov 2014 | 9:54 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: The Hidden Key to Powerful Buyer Personas is Why? I’ll be the first to admit that I’m terrible at practicing what I preach when it comes to … Continue reading WTBWY Bites – The Hidden Key to Powerful Buyer Personas is Why?
  • WTBWY Bites – Pinterest For Dudes

    Justin P Lambert
    19 Nov 2014 | 4:34 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Pinterest For Dudes This is really simple, but it struck me as so smart and so important: Pinterest Doubles its Male User Base You see, Pinterest has … Continue reading WTBWY Bites – Pinterest For Dudes
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    B2B Digital Marketing

  • How to Solve the Marketing Skills Gap In Your Company

    Eric Wittlake
    30 Jun 2015 | 5:00 am
    A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.” We continue to hear about the skills gap in marketing today and marketers are continuing to get trained on technology. But it isn’t closing the gap. If anything, as we rely more on technology…
  • 6 Ways B2B Marketers Are Falling Short Today

    Eric Wittlake
    28 May 2015 | 5:00 am
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?” Here are six areas that struck me. No, they aren’t new. But they are places many B2B marketers, including myself, should be doing so much more. 1. We need more actionable insights. If we have insights we can’t do…
  • Top 3 Media Buying Mistakes B2B Marketers Make

    Eric Wittlake
    16 Feb 2015 | 5:00 am
    Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Like many of the people I work with at publishers, Toby works on more programs in a month…
  • 5 2015 Predictions Only a B2B Marketer Would Care About

    Eric Wittlake
    6 Jan 2015 | 8:58 am
    It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. In 2015, that will change. Predictive marketing solutions like Lattice Engines, Mintigo or 6sense will…
  • One change that dramatically improved B2B marketing results

    Eric Wittlake
    2 Sep 2014 | 4:30 am
    You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture? We have a better understanding of what people are interested in and our marketing performs significantly better. Here…
 
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    Right Mix Marketing Blog

  • 7 Productivity Benefits of Breaks From Work

    Tom Treanor
    23 Jun 2015 | 10:29 am
    Staying healthy and happy keeps us productive. Consider these 7 productivity benefits of taking breaks from work. 7 Reasons to Bring Back the Lunch Break from Wrike The 7 reasons breaks improve our... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Steps To Better Online Privacy

    Tom Treanor
    22 Jun 2015 | 12:31 am
    Whether you are a private individual or representing a business or organization, your privacy and online security can be extremely important for both your emotional and financial well-being. There... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Essentials of a Marketing Collaboration Tool

    Tom Treanor
    15 Jun 2015 | 10:55 am
    As your marketing team grows (or as your network of collaborators grows), it becomes harder and harder to manage work via emails, spreadsheets and chat messages. When upgrading to a marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Bing’s SEO Ranking Factors ~ The Complete List

    Guest Author
    14 Jun 2015 | 11:48 pm
    Whenever marketing experts or SEO specialists speak about search rankings, it is always in reference to Google. You hear about Panda and Penguin, and all of the other algorithm changes that Google... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 Things You Need to Consider Implementing a Small Business Social Media Strategy

    Guest Author
    8 Jun 2015 | 10:48 pm
    Gone are the days when the only way for business owners to earn and engage customers was the door-to-door marketing tactic. Although, there are a few owners who still believe in traditional... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    BlueGlass Interactive

  • Hello world!

    admin
    11 Jun 2015 | 9:29 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! The post Hello world! appeared first on BlueGlass Interactive.
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    Marketing Technology for Growth

  • Forget Link Building: Time to Embrace the Google Knowledge Vault

    Chris Horton
    2 Jul 2015 | 1:10 pm
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages.  If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links. Isn’t digital marketing fun? The move would clearly…
  • How to Use a Mobile App to Drive Online Engagement at a Live Event

    Chris Horton
    26 Jun 2015 | 7:03 am
    How do you drive online engagement at a conference or other live event? This is one of the many questions facing us marketers as we continue our irresistible migration into the digital age. Last week, I came across a simple but effective solution when I attended MINBOUND, Minnesota’s first ever inbound marketing conference. The conference was put on by Minneapolis-based integrated digital marketing agency, Synecore (in the spirit of full disclosure, Synecore is one of the companies I work with on an ongoing basis as a marketing consultant. That said, I had no involvement in planning the…
  • 4 Tips to Create an About Us Page that Converts

    Cameron Soojian
    23 Jun 2015 | 7:31 am
    According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. It’s also the first place a potential customer looks to decide whether or not to take your business seriously. Accordingly, your About Us page should both show and tell your visitors why your business is unique--who you really are and what you have to offer. This does not mean that your About Us page needs to be long. However, it is critical that your business has one and keeps it updated on a…
  • MINBOUND 2015 is Tomorrow!

    Cameron Soojian
    17 Jun 2015 | 9:23 am
    The day is finally upon us: MINBOUND 2015 is tomorrow! If you aren’t aware of MINBOUND, it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore. Attendees will experience a full day of inspiring keynotes, talks, and have valuable networking opportunities. The conference is intended for inbound marketers at all levels from beginner to advanced. MINBOUND is for anyone interested in inbound marketing as well as agencies and companies looking to improve their inbound process. The conference will feature two tracks: Inbound Intro for those just getting into inbound and…
  • Essential Tips for Eye-Catching Headlines

    Cameron Soojian
    15 Jun 2015 | 9:56 am
      The headlines you write are important because they are the first impression you make on your audience. If  your headlines aren’t compelling and engaging right-off-the-bat, the reader likely won’t continue to read the rest of your copy. Writing a good headline is a critical skill that copywriters and content writers alike need to hone to be successful inbound marketersAccording to CopyBlogger, “8 out of 10 people, on average, will read headline copy, but only 2 out of ten people will read the rest.” This statistic is good evidence that a good headline can make or break…
 
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    Nischala’s Space, Thoughts, Expressions…

  • The Art and Craft of Content

    Nischala Murthy Kaushik
    2 Jul 2015 | 2:30 am
    A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session! In this post, I am sharing the key messages that I delivered during the session: What do you think? Leave a comment to let me know Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India |…
  • Perfection v/s Progress – You Choose!?

    Nischala Murthy Kaushik
    25 Jun 2015 | 2:30 am
    “Your blog posts are never perfect” she said “What do you mean?” I asked “I almost always find some mistakes in them – spelling, grammar, sentence construction, etc.. They can be better.” She said “Hmm.. OK. Noted. So what do you want me to do?” I asked “Don’t publish till it is perfect, or if you don’t have time – Ask someone else to make it perfect” she said “Why is perfection important?” I asked “Because that is the ultimate goal” she said The above is a conversation I had recently with a very good friend of mine, someone who is my best critic (for…
  • The Karmic Ways of Social Media

    Nischala Murthy Kaushik
    18 Jun 2015 | 2:30 am
    “I published a post, but it has hardly got any views” “I shared a tweet, but no one replied / Retweeted” “No one ever leaves any comments on my blog” I hear this feedback all the time in my network. Blogger, Twitter enthusiasts, friends, colleagues – Before I used to try to probe further in an effort to help.. Now I just listen and nod. WHY? Because I am wiser – as a blogger, writer and individual; and I realized that most of the people who say such things just say it. They don’t want to help themselves. Because if they did, they’d…
  • Supergraphic | Marketing Technology Supergraphic

    Nischala Murthy Kaushik
    11 Jun 2015 | 2:30 am
    I believe that the time is right and ripe for technology solutions to be used in Marketing. I was in conversation with a senior business leader in a technology firm, and he asked me “What technology solutions can be used for marketing?“. I get to hear this question a lot… So when I came across this fantastic supergraphic on Marketing Technology solutions, I had to upload it on my blog. All questions are answered below Filed under: Marketing, Social Media, Strategy Tagged: Marketing, technology
  • What adds to the Power Quotient of Online Social Communities?

    Nischala Murthy Kaushik
    4 Jun 2015 | 2:30 am
    I started this year (2015) with one thought – To do one thing which I have never done in my life before. As January zoomed by, I pondered and wondered over what I should do? It was during a random browsing activity that I came across an article by Sheryl Sandberg, FaceBook COO in which she encouraged women to create peer support communities to help each other navigate through the complex maze of managing work and life. I thought to myself – “Why not try creating one such group? I mean I’ve never done it before in my life, and it made complete sense to me”. Simply because I…
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    Content Equals Money

  • Your Marketing Formulas Will Fail: Finding Flexibility

    Jeremy Jusek
    2 Jul 2015 | 8:23 am
    Generally speaking, digital marketing agencies advertise in one of two ways: “we work with you” and “our approach always works!” The former is an excellent sign because the marketing agency wants to personalize your digital marketing strategy for a target demographic. It is willing to build a custom template for your company. The latter is ubiquitous and rather troubling. Why? Marketing strategies depend on a number of variables that change widely business to business, even within the same industry. Since customers frequently access websites using the GPS on their smartphones,…
  • Why Personalization May Not Work for Your Business

    Stephanie Mccall
    1 Jul 2015 | 7:46 am
      Personalization carries many benefits for almost any business or product. Personalization need not be complicated, either. Sixty percent of shoppers say they like retailers to remember their payment information, as it speeds up purchases. Shoppers like to come into a store or other business and hear questions like, “The usual?” This shows the customer that the retailer has remembered his or her personal tastes and builds rapport. Rapport increases if you add small touches such as remembering customers’ names, addressing them personally in emails, and tailoring mail campaigns to…
  • 4 Marketing Fails to Annoy Your Audience – And How to Avoid Them

    Jessica Johnson
    30 Jun 2015 | 7:34 am
    Since the beginning of the marketing era, perhaps starting with the first traces of direct mail of Farmers Almanacs in 1732, there has always been that one campaign that is just downright annoying. In fact, telemarketers got so obtrusive in the early 2000s that a law had to be enacted to keep them from interrupting families during dinner time. Nowadays, consumers see these annoyances in interactive pop-ups, disproportionately large or noisy advertisements, and low-quality e-mails that flood their inboxes. The key here is balance. Businesses need to have their brand’s story heard and…
  • Even Hot Dog Carts Need Websites Nowadays

    Jeremy Jusek
    25 Jun 2015 | 5:14 am
    Websites need to be continually updated. Recent increases in mobile use makes 2015 something of a milestone for online companies. Surprisingly, there are still thousands of small businesses without any online presence. Another large percentage of small businesses have failed to keep their websites updated. 50% of small businesses have seen inaccurate listings for their own establishments, with errors ranging from telephone numbers and addresses to operating hours. 70% of small business owners claim they are unable to manage listings on consumer sites. Possibly the scariest statistic is this:…
  • What Makes Pixar So Popular 20 Years Later?

    Stephanie Mccall
    24 Jun 2015 | 9:39 am
    When Toy Story premiered in 1995, many people were skeptical that Disney and Pixar could create an engaging and memorable film using only computer animation. Until then, feature films like Jurassic Park, Jumanji, and The Mask could only mix CGI effects with live action or animation. Animals might seem realistic, with taunt muscles and realistic hair, but their movements were often stiff or jerky. Human effects were iffy as well; studios often found they were better off putting fully CGI characters such as Casper into a film starring humans. Naturally then, the announcement of Toy Story made…
 
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    Function Writing Group

  • Do What Makes You Happy – Too Simple, Right?

    Kelvin
    11 Jun 2015 | 9:20 am
    I recently spent seven days in Mexico for a wedding. I was part of the wedding party but didn’t have a ton of responsibility. As such, I was left to sip cervezas in the shade whilst contemplating the complications of this roller coaster ride we call life. Which looked like: Running up crumbling Mayan ruins like a pale Mexican Rocky Balboa Driving around (and getting lost) in a Mexican ghetto town Attempting communication with the owner of a roadside taco shop Oh, The Stories We Tell It wasn’t until I was seeking a respite from talented karaoke enthusiasts back in the resort late…
  • What To Do After You Screw Up

    Kelvin
    4 Jun 2015 | 4:22 pm
    Making a mistake gives me angst for days afterward. It doesn’t matter how big the mistake is either. If it was an element within my control, and I screwed it up, a knot forms in my gut until I find a way to deal with it. …that’s why I’m writing this post, by the way. Here are some of the smaller mistakes I make from time to time: Spell or grammer mistake Scheduling a post for the wrong time Forgetting to respond to an email I’m a decent copy editor, I read each sentence backwards from the end of the post to the beginning, but my brain knows what my hands are…
  • 5 Lessons I’ve Learned 40 Weeks into an Email Marketing Campaign

    Kelvin
    11 Mar 2015 | 1:46 pm
    Get to the point. That’s not even the first lesson, but I’ll demonstrate it just the same. 1. CTA’s & Headlines Are More Important Than Images At the North Shore Winter Club, I include three articles in the weekly email roundups. I link to the posts in the headline, the image and then a third time with a prominent CTA button. Without exception, the Call To Action drives the most traffic back to the main site. The copy is tight everywhere else, the CTA itself is short, and it’s easy for people to follow the instructions. So, like you’ve been taught, put your focus…
  • 4 Rules For a Hilarious Social Media Campaign

    Kelvin
    26 Feb 2015 | 12:57 pm
    Awhile back I finally admitted to myself that I would never understand society. We celebrate Kim Kardashian breaking the internet while neglecting the effort required to, uh… I can’t even think of anything else. THAT’S HOW MESSED UP SOCIETY IS. It’s because of my ignorance that I thought I would never succeed as a social media campaign manager. How can I engage with an audience when I don’t watch the news and I don’t know what’s going on around the world? Answer: I’m a funny guy. 1. Develop a Fluid Personality Instead of trying to steal someone…
  • A Fever-Fueled Rant About Quality Over Quantity

    Kelvin
    18 Dec 2014 | 10:18 am
    Two nights ago I found myself trapped in a horrible dream. A dream where I was so thirsty. Not like, man I could use a shot of San Pellegrino thirsty, but like the Sahara Desert doesn’t like how close it is to work so it’s packed up and set up shop in my throat thirsty. So yeah, so fucking thirsty. It was a precursor of awful events to come. Here’s Some Context Let’s back up to two days before this horrific dream. I’m a freelance writer who also coaches hockey. I’m super busy doing things I love every day (sometimes all day). It’s a few days before the Christmas Holidays…
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    Innovation Change Management

  • Death of the Chief Innovation Officer

    Braden Kelley
    1 Jul 2015 | 10:23 am
    Among my innovation peers, we have talked about how crucial executive commitment is, and some organizations have responded by hiring Innovation Managers, Innovation Directors, VP’s of Innovation, and Chief Innovation Officers (CINO’s not CIO’s so there is no confusion with … Continue reading →
  • 5 Keys to Developing an Innovation Culture

    Braden Kelley
    25 Jun 2015 | 9:21 am
    The Interview Listen to the interview on The Everyday Innovator Podcast I had the pleasure of being interviewed by Chad McAllister recently for the Everyday Innovator Podcast on the topic of how an organization can become more innovative. Below you … Continue reading →
  • Drowning in a Sea of Content

    Braden Kelley
    23 Jun 2015 | 9:25 am
    In #MyIndustry, content creation (I’m an author, keynote speaker and publisher), there is already a flood of content and the flood waters will not recede anytime soon. In fact, the rate of content creation is increasing as more companies launch … Continue reading →
  • Measuring Organizational Agility – The Triple T Metric v1.0

    Braden Kelley
    4 Jun 2015 | 10:12 am
    There is an increasing amount of chatter and confusion out there around what organizational agility is and feeling that it must be important to organizational success. But, before we discuss organizational agility, it is important to define what we mean … Continue reading →
  • Using Boredom to Help Students Learn

    Braden Kelley
    2 Jun 2015 | 9:27 am
    What do you get when you take the technology away from a group of 10 and 11 year olds and ask them to be creative with a handful of household objects? Well, Thomas Fraser, a teacher at Crestwood Elementary School … Continue reading →
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    Content4Demand

  • How To Be A Marketing “Cool” Kid: Crafting Content For Millennials

    Andrew Gaffney
    30 Jun 2015 | 12:52 pm
    Last week, the U.S. Census Bureau released a sobering statistic: The Millennial generation now totals 83.1 million and represent more than a quarter of the nation’s population. If that’s not enough to make you sit up and pay attention, consider this: Millennials officially outnumber Baby Boomers (who represent 75.4 million). Why do I find this noteworthy? Well, we all know that one of the first lessons of marketing is to know your buyer. In content marketing, that not only means knowing your buyer, but what they need, when they need it, and—in today’s digital age—how they’d prefer…
  • Netflix in the Nude: Revealing how the “Netflix Era” Is Changing Content Consumption

    Mike Cubberly
    26 Jun 2015 | 8:30 am
    Close to 100 million people are streaming video-on-demand and that number is growing. According to the International Business Times, “people subscribing to at least one streaming video on-demand service will pass 180 million by the end of this decade.” Netflix, responsible for over half of all current on-demand subscriptions, has more than led the way for dozens of other streaming services — they have proven that people crave content when it is available when/where they are, in large portions, and when it is directed to them. Nick Edouard, Co-Founder & CMO of LookBookHQ and…
  • Oh, the places you’ll go….In Content Marketing! 3 Key Takeaways Every Student of Marketing Should Know and Remember

    Dana Harder
    17 Jun 2015 | 8:32 pm
    C4D Chief Content Office Matt McKenzie and I have been presented with a unique opportunity: Teach a Content Marketing class as part of a Digital Marketing Course at BendPoly, which holds 6- to 8-week courses on in-demand skills for college undergrads, graduates and working professionals. Not only is the mission of BendPoly itself interesting, as it’s meant to augment college education with real-world training — the 9th semester as they call it — but so is BendPoly’s explanation of the need for the Digital Marketing course: According to IDC, “The marketing software market is…
  • Target Acquired: Aiming Content At Key Decision-Makers With ABM

    Jeff Walcoff
    9 Jun 2015 | 10:01 am
    As the decision-making process becomes more complex for today’s buyers – much of it involving input from multiple team members – a growing number of marketing teams are leaning toward account-based marketing (ABM). ABM differs from traditional marketing tactics in that it allows marketers to focus on a smaller target group of prospects to reach key decision-makers and, ultimately, land bigger accounts. Just recently, our partners at Demand Gen Report published an E-book with Marketo that takes a deeper dive into the benefits and payoffs of ABM, both of which are considerable, according…
  • No Pain, No Gain: Why Audits Are Essential To Getting Your Content In Shape

    Matthew McKenzie
    27 May 2015 | 7:34 am
    Let’s face it: audits suck, especially the first time you do them. They’re tedious and time consuming. But if you don’t know what you’ve got, and how it aligns with your target buyer personas and buying journey, then you’re leaving money on the table. You don’t know where to target new content to fill gaps, so you’re likely to create content you can’t use or don’t really need. And this is happening more often than not, according to SiriusDecisions. Their research found that an overwhelming 60-70% of content created by B2B marketing teams is…
 
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    Rep Cap

  • Boost Your Content Marketing with Current Events

    Karie Holton
    2 Jul 2015 | 4:00 am
    After the Supreme Court of the United States ruled last Friday that state bans on same-sex marriage are unconstitutional, brands sprung into action to show their support for the decision on social media. And they were smart to do so. Important events present a great opportunity for companies to get a marketing boost by adding their voice to the conversation […] The post Boost Your Content Marketing with Current Events appeared first on Rep Cap.
  • 4 B2B Email Marketing #Fails to Avoid

    Kristin Veach
    30 Jun 2015 | 6:00 am
    We’ve all seen examples of epic fails. Pinterest recipes gone wrong, hilarious news bloopers and cringe-worthy sports mistakes — there’s no shortage of noble attempts gone wrong online. Despite our best efforts, unfortunately sometimes our B2B email marketing can fall flat too. While our blunders may not be epic, there are several common mistakes that can diminish email marketing effectiveness. […] The post 4 B2B Email Marketing #Fails to Avoid appeared first on Rep Cap.
  • Why a Defined Brand Identity Is Important

    Karie Holton
    26 Jun 2015 | 10:55 am
    Your company’s brand identity is how you’re viewed by your consumer. Your website, social media activity, sales collateral and media presence all contribute to your image as an organization. Luckily, you don’t have to leave these factors up to chance. Think about what your company’s mission, key value proposition and what you want to portray to the customer, then make […] The post Why a Defined Brand Identity Is Important appeared first on Rep Cap.
  • Web Development 101: What You Need to Know About Building a New Website

    Mary Ellen Slayter
    23 Jun 2015 | 6:00 am
    Building a new website can be a daunting process. Whether you’re overhauling an old design or building a new one from scratch, it takes more than simply reserving a domain name and then filling in a template. You’ll need to be up-to-date on the latest technology trends and design innovations to get the most out of your website. Our Web […] The post Web Development 101: What You Need to Know About Building a New Website appeared first on Rep Cap.
  • Is Your Audience on Vacation? Try These Summer Content Marketing Tips

    Karie Holton
    19 Jun 2015 | 6:00 am
    Summer is here. As we think of the beach and our summer getaways, it’s important to remember your content marketing can’t take a rest. But vacation season can make it tough to keep your audience engaged and interested when they’re distracted by sun, sand and surf. This week, I’ve been reading about summer content marketing tips that can help you […] The post Is Your Audience on Vacation? Try These Summer Content Marketing Tips appeared first on Rep Cap.
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    Pamorama | Social Media Marketing Blog

  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
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    Inbound Marketing Blog

  • Quick Wins to Win Over Digital Influencers

    Jessica Bowers
    4 Jul 2015 | 4:57 am
    Spreading the News: Finding Fans and Influencers is Easier That You Think Guest Post: Steven Southerland of Studyweb.com Start spreading the news - if you have a post worth sharing, digital influencers can take you from zero to hero in 24 hours. But, enlisting the help of a big-name blogger is tough, right? Not really. You just have to have something valuable to share. Getting Digital Influencers to Promote Your Blog  Here’s how to approach them with your idea. Look Within Your Own Organization Are there people within your organization that could help you spread the word? Reach…
  • 5 Cheap (or Free) Marketing Tools for Your #SMB

    Jessica Bowers
    3 Jul 2015 | 5:08 am
    Must-Have Online Tools to Grow Your Business  You’re starting a business and realizing there are many costs you weren’t anticipating. It seems everything comes with a fee or subscription price or is a large financial investment you can’t get around. Don't get discouraged, though; there are a number of free and cheap online tools that are outstanding resources to support your business's growth and success.     Cloud Storage Cloud storage (as opposed to hard-drive storage) is one of the best means of backing up your important files. When you're choosing a cloud storage…
  • The Value of A/B Testing: What Is It and How Can It Help You?

    Brittney Ervin
    1 Jul 2015 | 5:08 am
    Discover the Value of A/B Testing for Your Company As a company, it’s important that you invest considerably in your website, creating something that reaches and appeals to your target audience and offers relevant information and efficient navigation. In the same way, you want your marketing strategies and ideas to appeal to your audience, to engage them and draw them in. When you create a particularly successful web or landing page, email campaign or offer, you increase the odds that a mere visitor will become a conversion. A successful online marketing strategy also helps you hone in on…
  • Internal Links: A Critical Piece of the SEO Puzzle

    Zak Becker
    29 Jun 2015 | 5:08 am
    How Creating a Web of Links on Your Website Can Boost Your SEO Search Engine Optimization is simultaneously complex and straightforward art. While the fundamental principles of optimizing a site are relatively forthright, the strategies involved in optimizing clients’ websites to generate organic traffic can become more complicated. For SEO geeks, the creativity involved in the complex strategies is where the rush lies. One of the on-page SEO strategies that is often successful is the practice of internal linking. That is, the act of hyperlinking to other pages of your website from…
  • A Facebook Update To Make Marketers Giddy

    Cameron Bartlett
    27 Jun 2015 | 5:08 am
    Facebook Lead Ads to Change How Users Fill Out Forms on Mobile Did you hear? Facebook is changing. Again. Before you start groaning or dreading another algorithm change, just wait. This is one update that we are really excited about. On June 25, Facebook announced an update to its mobile platform that will make marketers tingle. Called lead ads, the update is designed to make it easier for users to fill out forms on Facebook.  What Is Facebook's Lead Ads? This is the short of it: what makes this launch so potentially profitable is the comparison to other mobile lead generating…
 
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    Content Warfare Blog

  • How Perception Became Reality and I Had to Breakup with Google+

    Ryan Hanley
    2 Jul 2015 | 3:41 am
    I’ve had this letter tucked away for a few months now. It’s time to stop pretending. Today I’m officially breaking up with Google+… Dear Google+, It’s not you, it’s me. Seriously. You’re amazing and have done nothing wrong. I love you dearly and I will always cherish the time we’ve spent together. I love you because you taught how to establish, refine and grow a personal brand. I love you because you taught me how listen and ask deeper questions. I love you because you taught me how to educate, entertain and inspire an audience. I love you…
  • The Sales Secret of Self-Selection with Wes Schaeffer | #125 CWP

    Ryan Hanley
    30 Jun 2015 | 9:17 am
    The hard close is for hard heads!” ~ Wes Schaeffer How do we sell, if we don’t sell hard? According to Wes Schaeffer, founder of The Sales Whisperer, the secret to sales lies in creating self-selection opportunities for your prospects. This episode of the Content Warfare Podcast is going to help you better understand modern sales in both the physical and digital world. Here are just a few of topics we tackle: Why “Hope-ium” doesn’t work in online sales. How does self-selection translate into sales? Does sales automation impact the sale? This is an episode…
  • How to Start Using Paid Ads to Grow Your Business with Rick Mulready | #124 CWP

    Ryan Hanley
    25 Jun 2015 | 7:38 am
    Have you tested paids ads? Did they work? Most businesses never give paid ads the time and respect they deserve. Its time to stop testing (or worse “playing around” with) paids ads and start growing your business. In this episode of the Content Warfare Podcast, guest Rick Mulready teaches us how to start using paids ads (in the case of the episode Facebook paid ads) to grow your business. Paids ads can be a little scary. You’re spending money without the guarantee of return. However, Rick explains that there are ways build levels of security into your paid ad campaigns that…
  • Permission to Publish: Mitch Joel on the Rise of Modern Marketing | #123 CWP

    Ryan Hanley
    22 Jun 2015 | 5:38 pm
    “In a world where everyone has permission to publish, how does the modern marketer create content which stands out?” Mitch Joel, the president of Mirum, author of Six Pixels of Separation and Control Alt Delete, producer of the Six Pixels of Separation Podcast and international speaker joins the Content Warfare Podcast to answer this question and more. This is the marketing geeks dream episode. I basically rifle questions at Mitch Joel and true professional fashion he provides honest, straight-forward feedback on what the modern marketer should be doing to stand out today. Here…
  • Visual Content Marketing Made Easy with Donna Moritz | #122 CWP

    Ryan Hanley
    19 Jun 2015 | 5:53 am
    “Infographics should not simply make data pretty, but make data helpful.” In this episode of the Content Warfare Podcast we’re joined by Donna Moritz, the founder of Socially Sorted. I had a chance to experience Donna’s visual content marketing expertise at Social Media Marketing World 2015 after introducing her to the crowd. She rocked the house (despite being the first presentation of the morning) and I knew we had to get her on the show. My free video series can be found at www.CreateTrafficDrivingImages.com  (that one IS a .com) BLOG POSTS REFERENCED Here is the…
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    Copy Points

  • Hitting Delete

    Bob James
    4 Jul 2015 | 5:35 am
    It appears, suddenly, we have some expunging to do.The word expunge was first used in English around 1600.Originally meaning "to delete," it was usually applied to words in a court record.Expunge stems from expungere, a Latin word meaning to prick, as with a pin.When an Ancient Roman soldier retired from service, a row of pin pricks was made below his name in the army records.Today, we use expunge to mean “to remove completely; to obliterate; to destroy.” The Ancient Romans also liked to condemn traitors by pronouncing damnatio memorial, literally "damnation of…
  • Jumping the Shark

    Bob James
    3 Jul 2015 | 6:22 am
    Well aware that most customers are "deletists," email marketers will swim any length to catch you.Sometimes, too far.A marketing automation provider recently sent me an email with the following subject line:Don't open this message unless…The "payoff" (a fairly insipid one) appeared in the body of the email:You want to automate your marketing woes away!Obviously, I took the bait.But I ask: Why would a company that sells, of all things, email marketing services sink to such lows?So be warned.Avoid clickbait subject lines. Even if they increase opens, they'll take a bite out of…
  • Machines Will Take over Marketing

    Bob James
    30 Jun 2015 | 3:29 am
    Harvard Business School professor Jeffrey F. Rayport predicts that technology will soon take over marketing."What Salesforce.com did for sales management and NetSuite did for financial management, software-as-a-service providers will do for marketing, by automating much of what marketers do every day," Rayport says.As ever greater dollars are shifted to digital from other forms of marketing, marketing technology will rise in importance—and spell doom for activities like planning, budgeting and management."Instead of setting advertising budgets on quarterly cycles, marketers will launch ad…
  • White Noise

    Bob James
    27 Jun 2015 | 5:17 am
    Too much content is killing content marketing, says William Yates, an executive with the UK-based digital agency Novacom.Marketers know full well customers are time-starved, but continue nonetheless to spew "protracted blogs, long, drawn out how-to articles, and over-written so-called white papers."Most of this content is "textual junk," Yates says; and the oversupply threatens to turn marketing communications into "marketing white noise."In fact, Yates contends, a transition is already afoot: customers are becoming more discerning."Discernment is the other side of the…
  • Watch Your Step with "Jive"

    Bob James
    26 Jun 2015 | 3:37 am
    I read an e-book recently that, packaging-wise, would earn the envy of any marketer.But all its polish and pizazz were wasted on me when I collided with an all-too-common blunder business writers make: confusing the words jive and jibe.The e-book read:"Influencer marketing jives with content marketing. Influencer marketing doesn't just jive well with with content marketing. It IS content marketing."The writer meant "jibe."The verb jibe means to accord with something.The noun jive means swing music, foolish chatter, or the jargon of hipsters. As a verb, jive means to dance, talk or…
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    WordPress.com News

  • New Theme: Libre

    Caroline Moore
    2 Jul 2015 | 10:00 am
    Happy Theme Thursday, all! Today I’m happy to introduce Libre, a new free theme designed by yours truly. Libre Libre brings a stylish, classic look to your personal blog or longform writing site. The main navigation bar stays fixed to the top while your visitors read, keeping your most important content at hand. At the bottom of your site, three footer widget areas give your secondary content a comfortable home. Customize Libre with a logo or a header image to make it your own, or use one of two custom templates — including a full-width template with no sidebar — to change…
  • Reinvented Video for WordPress

    Guillermo Rauch
    1 Jul 2015 | 3:52 pm
    Today, we’re announcing a complete overhaul of VideoPress, the service that has powered more than 3,000,000,000 video plays on WordPress.com and Jetpack-connected self-hosted WordPress sites around the world. We’ve made the next-generation VideoPress dynamic, responsive, and lightning fast to support the ever-evolving needs of content creators everywhere. Take a peek at what’s under the hood! Embed anywhere, play anywhere Out of the box, the new VideoPress is lightweight and responsive for beautiful playback on any screen, from smartphones to desktops. VideoPress works on all modern…
  • #LoveWins! LGBTQ Bloggers Make Their Voices Heard

    Hugo Baeta
    30 Jun 2015 | 10:30 am
    You might have noticed the rainbow banner across the top of WordPress.com over the weekend — our way of marking Pride month, celebrated by cities across the globe in June, as well as the US Supreme Court’s ruling legalizing same-sex marriage across all states. (The United States now joins 20 other countries, including my own, Portugal, in fully recognizing same-sex marriage nationwide.) Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins — President Obama (@POTUS) June 26, 2015 Here at…
  • July in Blogging U.: Blogging 101 and 201

    Michelle W.
    29 Jun 2015 | 10:40 am
    Note: Blogging 101 and Blogging 201 cover the same content each time they are offered. Have you just started blogging (welcome!), or are you looking to breathe new life into a blogging habit that’s fallen by the wayside? Blogging U. is a great way to get on track, with bite-size assignments, a supportive community, and staff to support you. We’re offering two courses in July — learn more: Blogging 101: Zero to Hero — July 6 – 24 Blogging 101 is three weeks of bite-size blogging assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get…
  • Celebrating 10 Years of WordPress.com & Automattic

    Mark Armstrong
    26 Jun 2015 | 5:29 am
    This year marks the 10th birthday of WordPress.com and our parent company, Automattic. We are proud to have served this community of millions: from writers, photographers, artists, and small and large publishers, to business owners and entrepreneurs. A quick bit of history: WordPress itself started as an open source project in 2003. WordPress co-founder Matt Mullenweg then built our company, and the free, hosted version — WordPress.com, what you see now — opened for business in the summer of 2005. Ten years, 2.5 billion posts, and 3 billion comments later, Automattic is stronger…
 
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    Convert With Content

  • 10 Things I’ve Learned After Posting 400 Blog Posts

    Stephanie Frasco
    29 Jun 2015 | 3:46 am
    We have 400 blog posts on our site now. This is the 401st. It didn't happen overnight. We've been blogging consistently for many years. Looking back at the blog posts I've learned a few things. I'd like to share that with you today and hope it inspires you to start blogging or keep on blogging. The post 10 Things I’ve Learned After Posting 400 Blog Posts appeared first on Convert With Content. Read these related posts: 25 Ways To Promote Your Blog Posts 5 Ways To Write Better Business Blog Posts 5 Things That Will Take Your Blogs To The Next Level
  • 5 Things That Will Take Your Blogs To The Next Level

    Stephanie Frasco
    25 Jun 2015 | 5:03 pm
    I'm not going to sit here and tell you how important blogging is for your traffic, leads and sales. You've probably heard it before. You might have heard it from me. I'm not out here slinging blogs for the sake of it. Blogging is a powerful tool and one to be embraced. This right here is our 401st blog post. Mazel Tov to us! The post 5 Things That Will Take Your Blogs To The Next Level appeared first on Convert With Content. Read these related posts: How To Get More People To Link Back To Your Blog 5 Benefits Of Guest Blogging 7 Reasons Your Ecommerce Store Needs A Blog
  • 12 Things I Learned From Managing 100+ Facebook Fan Pages

    Stephanie Frasco
    23 Jun 2015 | 12:52 pm
    Do you ever dream about work? I do. This blog post came to me in a dream. That's how you know I'm in deep. Either that or I need to get a life. Regardless, I woke up this morning with these things embossed on my brain. These tips for managing Facebook fan pages are too good to keep inside, so here you are. Hope you put it to good use. The post 12 Things I Learned From Managing 100+ Facebook Fan Pages appeared first on Convert With Content. Read these related posts: Increase Facebook Engagement And Facebook Likes With Multimedia 7 Ways To Get Better Facebook Results Facebook’s Declining…
  • 6 Examples of Great Branded Social Videos

    Stephanie Frasco
    29 May 2015 | 3:39 am
    If you aren't using video on our social media pages yet, it's time to start thinking about changing that. The post 6 Examples of Great Branded Social Videos appeared first on Convert With Content. Read these related posts: Social Media Strategy – Mobile Images Facebook Engagement Strategies – Humor 10 Great Infographics For Social Media Bloggers
  • 7 Things I Learned About Personal Branding From Those With Great Personal Brands

    Stephanie Frasco
    27 May 2015 | 3:38 am
    I strongly believe in the power of the personal brand. It makes you more authoritative and with a stronger brand comes other great things like more leads, referrals and traffic. It's important to invest in personal branding especially if you are a B2B business, salesperson, author, coach or speaker. The post 7 Things I Learned About Personal Branding From Those With Great Personal Brands appeared first on Convert With Content. Read these related posts: How To Blog Your Way To More Personal Brand Authority 15 Benefits Of Having A Fan Page Over A Personal Page on Facebook Marketing Lessons…
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    Blog | Scribewise

  • Content Marketing: Start With Your Editorial Promise

    25 Jun 2015 | 6:25 am
    Traffic. It’s such an easy metric to focus on. You check your analytics, the numbers are going up, and you show your boss. She is pleased. You both consider this success, and more importantly the head honchos also consider it a success. As long as traffic is climbing, you’re in a good spot. But how do you keep traffic climbing once it’s reached a certain point? Suddenly, you’re feeding a click addiction – you’ll do anything to get a fix. You find yourself straying from the original intent of your content strategy in a rabid desire to get more people to your site. You start posting…
  • The Very First Thing You Need To Do Every Time You Create Content

    Jessica Lawlor
    19 Jun 2015 | 5:35 am
    Often, the most challenging parts of content marketing is getting started. Sitting down to actually write an article, blog post, or whatever can sometimes feel daunting, and many people aren’t always sure where to begin. The fear of getting started actually can hold people back from ever truly allowing their content marketing program to take off. Don’t let this happen to you! I have a secret to share that’s going to help you nip this fear in the bud forever. It’s surprisingly simple: write the title of your content piece first. When I sit down to write a new piece of content, I like…
  • Why are B2B Companies Wasting So Much Money on Inefficient Content Marketing?

    17 Jun 2015 | 9:22 am
    It doesn’t have to be this difficult. A new study released by Kapost and Gleanster found that an estimated $958 million is wasted on inefficient and ineffective content marketing. At the same time, 67 percent of marketers they surveyed said they’ve marked content marketing as a high priority for 2015. Unfortunately, it seems like there’s a disconnect somewhere along the way. The report outlines some really interesting and useful statistics about what B2B marketers’ biggest challenges are and why they miss deadlines. Going through the approval process is number one, but 40 percent of…
  • Just Because You're in Financial Services Doesn't Mean Your Content Has to be About Money

    11 Jun 2015 | 5:55 am
    How broad should your content marketing strategy be? That’s a big question when you’re first forming your approach to content marketing – what topics should your content cover? For financial services firms, there’s logic to creating content focused on finances. However, at the same time, there are strict regulations about providing advice. So, typically, financial services firms find themselves providing really bland content that you can get just about anywhere else on the Interwebs. That’s not helping anyone. The goal of any content strategy should be to define and build an…
  • Build Trust (and your Brand) by Incorporating User-Generated Content into Your Content Strategy

    8 Jun 2015 | 5:21 am
    Mary Meeker’s 2015 Internet Trends report was released recently, and in it she and her team cover the transformational nature of user-generated content. “Imagine That… Users Generating Their Content Are Recreating Their Internet,” they write. This, after several examples of how the number of pins and user-generated commentary has increased 75 percent year-over-year on Pinterest (and it’s finally catching on with men), the number of user-generated videos shared on Snapchat is growing and the number of user-shared and curated video views on Facebook has hit four billion (with a B!).
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    Social Media Explorer

  • 8 Instagram Hacks That Will Drive Sales From Millennials

    Paul Ramondo
    1 Jul 2015 | 6:45 am
    So it’s been six months since you launched your Instagram Account. In theory, its purpose was to connect your brand with the thousands of millennials that ‘gram it up’ every day while somehow turning those followers into cash. In reality, you’re failing to convert all those millennials and their double tap love hearts into actual paying customers. The worst part is, you have no idea why you’re failing. Well I’m here to help. In this 5 minute read, you’ll find a list of 8 Instagram Hacks & Secrets That Will Drive Sales From Millennials; transforming your…
  • The Crash Course on Using Facebook Groups to Grow a Thriving Niche Community

    Josh Fechter
    29 Jun 2015 | 6:59 am
    Facebook Groups are my secret sauce. I used them to recruit 150 writers in three months to help start a publication. A year later, I began freelancing for a company that sells software to digital marketers. Then using a special tool called Facebook Graph, we created a local digital marketing community including thirty-plus potential customers who love our brand, all in under a month. I know better than anyone how hard it can be trying to build a local community through in-person networking. It takes a significant amount of time and discourages many should-be leaders. The answer to all these…
  • Why We Blew Up Our Blog

    Kat French
    25 Jun 2015 | 7:07 am
    This week we launched our massive redesign of Social Media Explorer. Making dramatic changes to such a popular website was a daunting task to say the least. Because we have so much respect for what Social Media Explorer means to our audience, we took our time with a planning process spanning many months. So why did we tackle this project in the first place? Well let’s just say we kind of care about our followers… a lot. You deserved a simpler user experience Our primary goal was to improve navigation and user experience for our audience. This new layout has received…
  • Do Social Media Crises Actually Exist?

    Kat French
    22 Jun 2015 | 11:58 am
    You’ll find a lot of content out there regarding how to handle a “social media crisis.” Agencies and marketers create plans, run simulations and train their front-line employees. All this effort, exerted so that they’ll be prepared when a tsunami of negativity smacks them upside the Facebook page. But are these efforts worthwhile? Is it possible that we’re spending an extraordinary amount of energy worrying about something that doesn’t actually exist? What is a social media crises There are really two different kinds of scenarios people refer to when they talk about a “social…
  • Assemble the Ultimate Marketing Team

    Kat French
    22 Jun 2015 | 11:14 am
    Superhero movies are super popular right now. We thought it would be fun to take a look at what skills and gifts (dare we say superpowers?) you need to assemble a truly great agency team. The Leader An inspiring communicator with clear vision and the ability to convince people to follow them even when it seems crazy or impossible. (CEO) The Genius The inventive, tech-savvy problem-solver with a bird’s-eye-view of the battlefield, all the best gadgets, and a gleeful desire to try them all out.  (Strategist) The Spy  The mysterious behind-the-scenes agent, able to get inside the head of…
 
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    CopyPressed

  • Pimp My Viral Marketing: Malcontent #14

    Dave Snyder
    29 Jun 2015 | 7:46 am
      Episode 14: Pimp Your Viral Marketing On this episode we talk to Sean Dolan, COO and President of Pushfire, about his first steps into viral marketing, and how his project, Pimpthisbum.com, exploded into a national story. We discuss the controversy around whether this tactic was exploitation This is a rare uncensored glimpse into a viral campaign, from start to finish. We discuss how and why this worked, and what business owners can learn about this case study and how to apply it to their activities.   As noted in the podcast here is the link to Rekindle.org We also discuss…
  • An Inside Look at Flipkey’s Approach to Content Strategy and Development: Episode 13

    Dave Snyder
    22 Jun 2015 | 8:04 am
        Episode # 13 Matthew Moretti  from Flipkey (a Tripadvisor brand), joined us to explain and point out how Flipkey and other Tripadvisor brands approach content strategy.  Tripadvisor is THE monolith in the travel space due to their exceptional approach to content, so this is a can’t miss episode. We also discuss the Red Sox being terrible, the Panda getting caught liking stuff on the can, Inside Out’s likelihood to make me a weepy mess, and how Twitter is changing its approach to its stream. The post An Inside Look at Flipkey’s Approach to Content Strategy…
  • Outbound Sales: Marketing or Evil? : Malcontent #12

    Dave Snyder
    8 Jun 2015 | 12:32 pm
        I sent Joe this post knowing it would fire him up http://t.co/Wsl38GQRO7 , it worked! He gives Mr.Fishkin a piece of his mind. Sorry Rand. Hot Takes ISIS Terrorist takes a selfie post it online and 22 hours later the building gets bombed– https://www.yahoo.com/tech/s/moron-terrorist-takes-selfie-front-isis-headquarters-air-104558006.html US PayPal users face marketing robot cold calls — “PayPal is changing its terms and conditions to state users must accept automated marketing calls, emails and text messages.”  http://www.bbc.com/news/technology-33009774…
  • Linkbuilding, errrr I mean Content Placement: Malcontent #11

    Dave Snyder
    2 Jun 2015 | 1:26 pm
        On Malcontent’s eleventh episode Debra Mastaler joins us to talk about juicy links, content marketing, and snap chat. She is coming out with an awesome marketing tools directory. You should check it out. Fun game to play during this episode, drink every time I say the term “penis pic” The post Linkbuilding, errrr I mean Content Placement: Malcontent #11 appeared first on CopyPressed.
  • Turn Your Favorite Blog Post into an Eye-Popping Infographic

    Jill Lenzo
    29 May 2015 | 7:47 am
    So you’ve created a successful blog post. That’s great news! The even better news? You can turn that successful blog article into a visually compelling, shareable infographic. I know what you’re thinking- “Why do more work when I’ve already achieved what I set out to do?” Did Coppola stop after the first Godfather? No. He went on to create The Godfather: Part II, arguably the best one (he probably should have stopped there, though that’s up for debate). Infographics have the potential to drive traffic to a capacity that blog posts can only dream of.  This is due in part to…
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    Content Marketing Blog

  • Is Your Company in Need of an Inbound Marketing Makeover?

    Molly Bruno
    3 Jul 2015 | 7:00 am
    We’re fascinated by makeovers. Something about seeing the outdated, broken or bland transform into a better version of itself never gets old. That’s one of the reasons makeover shows like Extreme Weight Loss and Fixer Upper have seen such success.
  • How Social Media Marketing Has Changed in 7 Years

    Andrea Miller
    1 Jul 2015 | 7:30 am
    When I started my first job in social media marketing in 2008, it was literally unchartered terrority. Sure, I had a Facebook account like everyone else, but I mainly used it to play a word game called Lexulous (think Scrabble) with friends. The use of social media for business applications was just getting started, and we were all trying to figure out how to effectively participate in online conversations as marketers.
  • 19 Reasons Why Your Business Should Be Writing a Blog

    Dechay Watts
    30 Jun 2015 | 2:18 pm
    Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging.  
  • Is Your Current Inbound Marketing Agency the Right Fit?

    Justin Lambert
    26 Jun 2015 | 6:30 am
    How would it feel if you tried to fit into the letter jacket you wore when you played linebacker on the varsity football team?  Or, if you still had it in the back of your closet, would you want to try slipping into your prom dress? For most of us, for better or worse, the answer would have to be no.  We’re just not the same people we were back then, and wearing those old clothes would show it up in a hundred unflattering ways.  They’re just not the right fit anymore.
  • Will Content Make or Break Your Omni-channel Success?

    24 Jun 2015 | 6:30 am
    Omni-channel (if you haven’t heard it, you will soon) is the word used to describe the strategic ability of an organization to engage with clients fluidly, in real-time, and 24/7 across a growing selection of digital platforms including mobile phones, tablets and wearables. Let's look at the difference between multi-channel and omni-channel: Addressing omni-channel isn’t limited to new graphic design principles used to optimize content across different channels or the ability to provide relative, responsive content 1:1. It represents the totality of a single buyer’s journey and the…
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    Pamorama | Social Media Marketing Blog

  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
 
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    News

  • Optimizing Your SEO Dream Team

    allwebcafe.com
    30 Jun 2015 | 10:37 am
    Whether you’re striking out on your own with a new business or restructuring your current marketing department, you need to be strategic about building your SEO team. We’ll take a look at who should be on it and what each person should be bringing to your SEO game.Picking The TeamDirector of SEO of SEO Manager A team cannot function without a capable leader. While it’s important for the Director to have up-to-the-minute knowledge about the SEO industry, they also need to have experience with managing and motivating their employees. When looking for a Director, try to find someone…
  • The Top Ways To Determine Your B2B Organization’s Social Media ROI

    allwebcafe.com
    29 Jun 2015 | 12:24 pm
    The exact ROI of social media is constantly being questioned. Is it worth the time? How do you determine whether or not it’s working? How does this improve my company’s sales? The right goals, tracking methods and calculations can help you figure out exactly how well social media is working for your B2B organization.What Should You Be Doing On Social? The initiatives you take on social media to meet depends solely on your business. However, here are a few guidelines to follow as you wade into the social media pool as a B2B company.Establish your business’s credibility.When your…
  • Leveraging Social Media for B2B Organizations

    allwebcafe.com
    29 Jun 2015 | 6:11 am
    Our B2B clients often have a hard time seeing the value in social media marketing. We hear things like, "This doesn't provide any leads," or "No one's going to interact with our content." It's easy to see their side of things because, oftentimes, B2B organizations package their social media content in a way that simply doesn't engage a digital audience. But when we take a look at a certain iconic American company that tends to do things right when it comes to its marketing initiatives, the perspective on B2B social media tactics should be swayed. General Electric is considered one…
  • Social and SEO Are In Cahoots

    allwebcafe.com
    31 May 2015 | 9:52 am
    We're living in a digital world, where likes, +1s, sharing, retweeting, and commenting are highly regarded by search engines. Think of social interactions like a voting system. The more people who value your content, the more likely they are to interact with it, and the more likely Google is to value it as well. What do we mean by value here? Well by value, we mean the more likely Google will be to favor your content in search results, something every content marketer is yearning to see. Remember - marketing is emotional and SEO is a key marketing tactic - meaning that it's tied to…
  • Mobilegeddon: The Unknown Future of Mobile SERPs

    allwebcafe.com
    1 May 2015 | 11:39 am
    The AftermathAs I write this, it’s been exactly 9 days, 14 hours, and 47 minutes since the ominous Google Mobilegeddon rolled out. But, unlike the upheaval and musical SERPs (Search Engine Results Pages) brought about by previous algorithm updates, unless you’ve been paying very close attention, not much has changed. So What’s the Deal? Although there haven’t been reports of any big losers or winners with this update (yet), there have been some subtle changes in how Google is presenting mobile results. What’s different so far...Destination URLs have been removed from mobile SERPs…
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    CyberAlert Blog

  • Top 12 Reasons NOT to Produce Podcasts for Marketing & PR

    William Comcowich
    2 Jul 2015 | 12:37 pm
    Many articles extol the virtues of podcasting for marketing and PR. Here are some that I saved to my reading list in Pocket: Top 10 Reasons to Podcast: Profit, Positioning and Promotion PR Secrets / Susan Harrow 5 Reasons Your Business Needs to Be Podcasting Inc Six Reasons Why Marketers Should Bet on Podcasting Hubspot [...]The post Top 12 Reasons NOT to Produce Podcasts for Marketing & PR appeared first on CyberAlert Blog.
  • Wikipedia Editing Guidelines: The Role of PR

    William Comcowich
    30 Jun 2015 | 9:26 am
    As a free online encyclopedia, a primary online tool for information research, and a highly-ranked resource in most Google search results, Wikipedia is both an opportunity and a risk for public relations and other communications professionals.  The opportunity is obvious: comprehensive information about your organization (and its brands and leaders) becomes readily accessible in a [...]The post Wikipedia Editing Guidelines: The Role of PR appeared first on CyberAlert Blog.
  • On Developing Goals, Strategies and Tactics for Winning the Social Media Marketing Marathon

    William Comcowich
    29 Jun 2015 | 2:05 pm
    Successful social media marketing resembles a marathon more than a sprint. Winning a marathon requires different tactics than sprints. Marathons don’t require a quick start; they do require strategic preparation, pacing, perseverance and ongoing-assessment of your position throughout the race. Here are tips from experts on winning the social media marketing marathon. Develop Business Goals:  [...]The post On Developing Goals, Strategies and Tactics for Winning the Social Media Marketing Marathon appeared first on CyberAlert Blog.
  • Social Media for Nonprofits: The Power of Emotion

    William Comcowich
    29 Jun 2015 | 6:00 am
    Many businesses and brands successfully used social media networks to increase awareness, research consumer sentiment, respond to consumer inquiries, improve their products, and implement marketing programs. Nonprofits have been slower to embrace social media. Yet, social media offers multiple opportunities for nonprofits to engage their constituencies, sometimes without investing great amounts of staff time or [...]The post Social Media for Nonprofits: The Power of Emotion appeared first on CyberAlert Blog.
  • Updated FCC Guidance Puts Social Media Marketers on Notice

    William Comcowich
    28 Jun 2015 | 6:00 am
    With its updated guidance on endorsements, the Federal Communications Commission (FCC) has signaled that the agency may be preparing to crack down on social media marketers for posting misleading content and failing to include proper disclosures. The FCC’s recent updates to its “What People Are Asking” page in its Endorsement Guidelines provide specific guidance on [...]The post Updated FCC Guidance Puts Social Media Marketers on Notice appeared first on CyberAlert Blog.
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    KnowledgeVision » Blog

  • How to Make More People Click the Play Button

    Samantha Kiley
    25 Jun 2015 | 8:14 am
    You’ve finally convinced your marketing director to make room in the budget for video production. You’ve spent time creating and perfecting your material, and you just published the video online. And no one’s watching. Over the years, we’ve accumulated several tricks to maximizing the number of people pressing Read more ...The post How to Make More People Click the Play Button appeared first on KnowledgeVision.
  • Can Video Give You More Bang for Your Marketing Buck?

    Samantha Kiley
    1 Jun 2015 | 7:21 am
    Don’t miss out on a huge marketing opportunity by dismissing video – it isn’t as expensive as you think it is! MarketingProfs has called 2015 the “Year of Video Marketing,” and for good reason: video is one of the best tools to use if you’re looking Read more ...The post Can Video Give You More Bang for Your Marketing Buck? appeared first on KnowledgeVision.
  • Flip the Webinar

    Samantha Kiley
    21 Nov 2014 | 8:32 am
    In an article entitled, “Flipping the Classroom”, Cynthia J. Brame, Assistant Director of the Center for Teaching at Vanderbilt University, describes the ”flipped classroom”, as introducing students to the subject matter before attending class. The students then use class time to discuss and analyze the material, Read more ...The post Flip the Webinar appeared first on KnowledgeVision.
  • Terrified of Video?

    Samantha Kiley
    27 Oct 2014 | 7:05 am
    Terrified of Video? The Specter of Video Content Shouldn’t Haunt You! Videos Engage Your Audience Online videos can bring your company’s messages to life. Consider a showpiece video that your business can play at tradeshows to better acquaint new employees with your company. Perhaps your business Read more ...The post Terrified of Video? appeared first on KnowledgeVision.
  • Adding Right-Brain Content to the Sales Enablement Process

    Samantha Kiley
    14 Oct 2014 | 6:41 am
    Adding Right Brain Content to the Sales Enablement Market Although it is National Right Brain Month, your business will want to celebrate the pluses of right brain content marketing all year long. A new collaboration between KnowledgeVision’s app for creating rich-media video presentations and SAVO’s Inspire Read more ...The post Adding Right-Brain Content to the Sales Enablement Process appeared first on KnowledgeVision.
 
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    CoSchedule

  • How To Delight Your Marketing Target Audience To Boost Conversions

    Jeremy Durant
    1 Jul 2015 | 7:05 am
    One of the biggest issues we see when people are creating content for a blog, a website, social media, or other avenue, is they forget to take that next step to convert their marketing target audience. Content such as this leads to a high bounce rate, or number of viewers that see your content and instantly “bounce” to some other content. Content that doesn’t really add value for the intended marketing target audience is a missed conversion opportunity. How To Seize Your Marketing Target Audience To Make Conversions Skyrocket @durantj61978Click To Tweet A conversion can be a…
  • Now You Can Use CoSchedule With Or Without WordPress [New Feature!]

    Nathan Ellering
    30 Jun 2015 | 7:12 am
    You’re a CoSchedule fan (because you’re awesome). So you know you traditionally started with a WordPress blog, then connected it to your CoSchedule marketing calendar. Well, now CoSchedule works as a fully functional, all-in-one marketing calendar—even outside of WordPress. You heard that right: You can now use CoSchedule as a standalone content calendar for any marketing you’re planning—and you can get started with or without WordPress! Use Your CoSchedule Marketing Calendar Without WordPress [New Feature!]Click To Tweet Plan Everything In One Marketing Calendar…
  • 5 Offbeat Marketing Techniques That Will Increase Your Traffic

    Julie Neidlinger
    29 Jun 2015 | 6:35 am
    We’re all familiar with the product upsell. You’re paying for your coffee and the clerk asks if you’d like a bagel to go with it. Or, you’re trying to check out online and the website keeps offering you new deals to consider. These are upselling and cross selling techniques. When done right, they work. When done poorly, they annoy the heck out of people who just want to give you their money so they can go on their merry way. You don’t want to annoy people who are trying to give you money. What if you applied some of these same marketing techniques to your content? Could you get more…
  • 9 Ways To Reclaim Your Breakthrough Content Ideas From Old Posts

    Julie Neidlinger
    24 Jun 2015 | 7:00 am
    Ever play 20 questions? This is like that. Just with fewer questions. If you’ve written a blog post, something must have inspired you to do it—love of the topic. Looming deadline. Desire to grow traffic. It could be anything. Have you really poked and prodded those old posts, though, and seen if there was more you could squeeze out of them? Much of the time we write a post and think, “There, I wrote about that topic. Done!” and move on to looking for a new idea. We talk a lot about reworking and repurposing content, but maybe you need a mechanism to help prompt you to see your old…
  • How To Use Evernote For Blogging To Boost Your Efficiency

    Nathan Ellering
    22 Jun 2015 | 6:30 am
    Tons of people use Evernote. More than 100 million, in fact—and that was two years ago. And lots of those folks are bloggers and marketers like Colin here: A1: I usually start with ideas and planning in Evernote. #CoChat — Colin Haas (@colinmhaas) June 4, 2015 Some awesome bloggers like Michael Hyatt are also extremely vocal about using Evernote for blogging—just check out his ultimate guide to creating blog posts with Evernote. So last week when CoSchedule made it possible to convert Evernote to WordPress, we thought you’d enjoy some actionable advice on how to use…
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    Feldman Creative

  • The A-to-Z Guide to SlideShare [Infographic]

    Barry Feldman
    3 Jul 2015 | 9:59 am
    There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post, I’ll share with you a new infographic, “The A to Z Guide to SlideShare: Your Cheat Sheet for Mastering the World’s Largest Business Content Community.” A is for Awesome. Check out The A-to-Z Guide to SlideShare #infographic…
  • The Emotions that Drive B2B Purchases

    Barry Feldman
    27 Jun 2015 | 2:00 pm
      You’ve heard from me before on the need to push your readers’ hot buttons. I got into all kinds of writing strategies in Conversion Copywriting: Strategies to Create a Customer Comfort Zone. In case you missed it, here’s my presentation: Copywriting for Conversion from Barry Feldman   Today, we’ll get more insights from Ardath Albee on the subject. Ardath is a B2B Marketing Strategist and author of Digital Relevance: Developing Content and Strategies That Drive Results. In this guest post written for Kapost’s Marketeer blog, Ardath examines how…
  • Eye-Popping, Reader-Stopping, Social Media-Rocking Visual Marketing

    Barry Feldman
    20 Jun 2015 | 7:40 am
    Presenting Visual Strategies for Smart Content Marketing It’s often said, a picture is worth a thousand words. But are they worth a thousand bucks? They can be because they start conversations. They attract attention. Pictures help you tell stories. They stop web surfers and turn them into readers, which is often a crucial first step toward winning a customer. In this age of information overload the competition is fierce and the noise level is immeasurable. Getting you to read this article is a major feat. I’ve done something right. We’re human. Our ability to take in information may be…
  • LinkedIn Best Practices for Developing Your Personal Brand

    Barry Feldman
    16 Jun 2015 | 10:30 pm
    It’s time to master LinkedIn, the personal branding epicenter of the Internet. LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn. There has never been a more powerful business networking tool than LinkedIn. Everything that fuels the ascent of your personal brand lives and breathes on the network. It’s the online center for meeting people,…
  • What Social Media Tactics Are Most Effective?

    Barry Feldman
    8 Jun 2015 | 9:12 am
    Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights. First up in the latest edition is the Top 5 social media questions marketers want answered.” Question #1: What social tactics are most effective? Michael wrote 92% of marketers want the answers. Reading this inspired me to roundup all kinds of answers. I did a search using the exact question (actually I added the word “media”). In the screenshot below you’ll see what…
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    Big Leap Creative

  • Is Twitter a Wasteland of Engagement?

    Lisa Gerber
    1 Jul 2015 | 9:53 am
    It’s Summer, and in that vein, I have some lighter reading for you today. If you’re like me, you try to slow down a notch – take off early on Fridays (or take them off altogether), and indulge in that Summer reading list, a little lighter fare than you might normally treat yourself too. Today, I want to talk about social media, choosing what’s right for you, and doing our best not to impose our judgements on others. I am not a fan of Twitter, in fact, I find it to be a wasteland of engagement. I know it’s very un-marketing of me much like my dislike of…
  • How I Edit The First Draft

    Lisa Gerber
    15 Jun 2015 | 9:54 am
    Ann Lamott calls it the “shitty first draft.” Which is good to know because that means  even the best of us start with shitty first drafts. Don’t lose faith in your shitty first draft, for today, I’m going to help you turn it into a good story. This idea all started when I created a screencast for my client, Jen, owner of Sanctuary Bistro, a vegan restaurant in Berkeley, California <-  you should try if you live in the Bay Area. We are helping Jen create a bigger voice in the vegan community so I recorded my process for editing her recent first draft, which I…
  • How To Avoid The Pitfalls in Self-Diagnosing Marketing Needs

    Lisa Gerber
    9 Jun 2015 | 9:03 am
    The other night I watched this episode of The Profit where Marcus Lemonis works with the mom and pop owners of Shuler’s BBQ to scale the business. It is a classic “entrepreneur gets sucked into business” and a scenario many of us grapple with every day. In one scene, Marcus sits down with the potential general manager – a guy named Ewell – to talk about his vision for Shuler’s. Ewell kept talking about how he saw so much opportunity for Shuler’s – tons of growth potential. On Facebook. I found myself yelling at the TV screen. What’s…
  • The Value in Shutting Up

    Lisa Gerber
    27 May 2015 | 8:29 am
    Chinese whispers (or telephone in the United States) is a game played around the world, in which one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. – Source Often hilarity ensues at how distorted the message has become since it’s origin. Growing up in Central New York in the 80s, I didn’t have much opportunity to eat at Mexican restaurants. By the time I moved to Colorado, I didn’t know the difference between a burrito, quesadilla, or taco. And then I got a job at The…
  • The Ulterior Motive in Content Creation

    Lisa Gerber
    30 Apr 2015 | 8:11 am
    Not long after I hung up from my podcast call with Carol Lynn and Ralph Rivera, I of course, thought of more things I wanted to talk about. As if an hour wasn’t enough! If you want to hear the whole conversation, on content and sharing knowledge, it’s right here: Web Search Social Podcast. While you’re there, you should subscribe and listen to other episodes because it’s a great marketing podcast, and they have the best intro/outro music, hands down. So there is that. If you’re coming here from there. Welcome! Back to my stray post-interview thoughts. The three…
 
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    vWriter.com - Grow Traffic. Build Engagement. Be Everywhere.

  • How To Use Twitter Cards For More Sales And Traffic

    Steve Shaw
    2 Jul 2015 | 1:06 pm
    By using Twitter Cards, Tweets linking back to your site no longer contain just text and an optional image or two. They allow you to create a ‘rich media’ experience for readers. That means additional visual, audio and textual content, with the ability to play video and audio from directly within the timeline. These enriched Tweets can help them stand out from the pack, build your authority and credibility, and encourage deeper engagement including click-throughs from followers. In addition, you can use Twitter Cards to capture new leads from directly within the Twitter timeline,…
  • How To Get More Blog Traffic: 101 Essential Tips

    Steve Shaw
    25 Jun 2015 | 8:24 am
    Maybe you’ve just started blogging and you’re wondering about the traffic part. Or perhaps you’ve been blogging for a while, and it’s all feeling a bit, well, empty. You check your traffic stats – again – and feel a bit disheartened. Again. Should you continue? Or is this ‘blogging for traffic’ thing a bit mythical? It’s easy to lose heart and become demotivated. Far too many give up way, way too soon. It takes time. The most important tip of all is to hang on in there and keep blogging. For traffic, it’s the best investment you…
  • How To Use Pinterest For Your Business

    Steve Shaw
    18 Jun 2015 | 10:12 am
    Many businesses still treat Pinterest as a low-ranking cousin of social heavy-weights like Facebook and Twitter. But that mode of thinking is now outdated, and likely to mean such businesses miss out on all that Pinterest has to offer. For example, did you know that, as the fastest growing social network in 2014, Pinterest is now estimated to have 250 million unique monthly visitors? That’s roughly the same as LinkedIn, and not far off Twitter with just over 300 million. Clearly not something to be sniffed at. But it’s not just the size of their user base. It’s also about…
  • How To Post On LinkedIn Pulse (And Why Every Business Should!)

    Steve Shaw
    11 Jun 2015 | 4:20 am
    Need more eyeballs on your content? Posting content on LinkedIn Pulse could be the answer. In fact, as you’ll discover, it gives business owners so many advantages, it should be an integral part of your marketing activities. This post shows you exactly how to post on LinkedIn Pulse, as well as how to extract the maximum benefit from doing so. First A Bit Of History … Pulse was first released as an app for Apple’s iPad back in 2010, and originally displayed content from news feeds. It evolved with a version for the web in 2012, along with versions of the app for iOS and…
  • Creating Social Media Images: How To Create Images For Social Media That Engage And Attract Traffic

    Steve Shaw
    4 Jun 2015 | 5:15 am
    Images are increasingly essential when posting to social media. Recent research shows that the use of images can increase interaction with a social post by more than 20 times. Social media platforms are very visual places. Posts that contain text alone are likely to get drowned out by those using various types of imagery. They attract far more attention and are easier to consume. With social media users often scanning through hundreds of posts or tweets at a time, you literally have micro-seconds to attract someone’s attention. To do this, images are key. However, once…
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    Kapost Content Marketing Blog

  • How to Edit a Rough Draft

    Anne Murphy
    3 Jul 2015 | 5:00 am
    Even TJ needed a good edit. So you’ve beaten writer’s block and have that first draft of your eBook, whitepaper, blog post, article, or email done. But you’re terrified to reread it, expecting to find a nonsensical monstrosity. Even Thomas Jefferson’s “original Rough draught” of the Declaration of Independence needed an edit. Take a deep breath, my writer friend, and give yourself a break. The truth is that every content asset—to be truly effective—requires a solid edit. Even Thomas Jefferson’s “original Rough draught” of the…
  • Using Personalization to Cut through the Noise in B2B Video

    Andrew Angus
    2 Jul 2015 | 5:01 am
    When someone yells your name from across the street, you instinctively stop and look to see who it is. The French philosopher Louis Althusser came up with the term interpellation to explain why this happens, how we create our identities, and how it influences our self-perceptions as individuals in society. Although the theory gets a bit more complicated when you dig into it, the big takeaway for marketers is that we immediately recognize ourselves when someone, even a person we don’t know, calls out our name and identifies us by our title, whether that’s as Bob the sales rep, Anna the…
  • How to Use a Content Pillar to Create Brilliant Microcontent

    Laura E. Peterson
    2 Jul 2015 | 5:00 am
    This blog will detail how you can use a content pillar as your launchpad for microcontent. First, let’s do a quick refresher about what microcontent is and what it can do. Think of microcontent as bite-sized information that counterbalances your high-value evergreen assets like whitepapers, eBooks, and case studies. Microcontent ensures a steady stream of original, real-time, and snackable content sandwiched between your content heavy-hitters. It’s meant to be super shareable and trackable. Exceptional microcontent allows you to not only contribute to an ongoing and engaging…
  • “Forcing a Choice” to Drive Behavioral Change in B2B Buyers

    A. Pirot
    1 Jul 2015 | 5:00 am
    When marketers seek to drive behavioral change in our buyers, what exactly does it take? In part one of this series, I examined the reasons why changing ingrained behavior can be difficult. The fact is, individual habits generally take between 18 days and six months to solidify. Multiply that across everyone within an organization, and you will find change to be a much more complex process. The key is to acknowledge fears, build trust, and encourage self-acceptance among key decision makers. Standing at a Crossroads Today’s post is about getting the buyer to understand the real…
  • “Kapost Provides the Strongest Content Marketing Platform Offering for B2B Marketers” Says Independent Research Firm

    Christine Viera
    30 Jun 2015 | 8:06 am
    Content: The Last Untamed Frontier in Marketing Content is what marketing does. In every role—from content marketers to field and product marketers—everyone creates it. But does it work? Is any of it aligned? Most companies have a glut of content, but most of that content creates a disjointed buyer experience, and makes your company look like no one is talking to one other. This problem is becoming a major issue for CMOs because content impact is one of the last “black boxes” in marketing. While everyone touches or creates content, there are few true insights into what works. When…
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    Accelity Marketing

  • 5 Social Plugins Everyone Should Use on WordPress

    Jessie Senglaub
    30 Jun 2015 | 9:22 am
    Having a website – important. Having a social media presence – vital. Connecting the two is necessary, for several reasons. SEO is impacted by social “real estate”, so to speak.Click To Tweet If you are one of the millions of people/businesses using WordPress, you’re lucky to have at your fingertips numerous plugins that are all about connecting your site with your social. 1. Shareaholic We use Shareaholic on our site, to much success. There are many options for adding social media icons to posts and pages, so that it’s easier to users to share the content. Personally this is our…
  • How I Manage Email Overload with Inbox Zero

    Alicia Olsen
    23 Jun 2015 | 7:20 am
    You may have heard of the concept of “Inbox Zero” – the idea is that instead of letting your email inbox become clogged with dozens or even hundreds of messages, your goal is to keep your inbox at (or close to) zero emails at all times. Believe me, as a crazy-busy entrepreneur and recipient of hundreds of messages a day, I understand the challenges you may be thinking: “I need to keep that email in my inbox so I remember to take action later.” “I don’t have time to sort through all these unread emails right now.” “I don’t have time to put in place ANOTHER system in my…
  • No Office? No Problem – Milwaukee’s Top 10 Remote Workplaces

    Quentin Allums
    16 Jun 2015 | 8:52 am
    Working from home can be stressful; yet being at the office can become repetitive and tiresome. With an abundance of small quirky cafes, Milwaukee is a great city to shake things up in your work life and go remote. Here are 10 great remote workplaces in Milwaukee where you can be productive outside of the office. We’ve labeled our favorite places with a few icons, to help you know what to expect when you get there. Follow this key: Alcohol Quiet  Wifi  Coffee  Food Outdoor Seating  Loud  Hudson Business Lounge      If you’ve ever been to the Hudson Business Lounge…
  • How to Navigate Analytics

    Jessie Senglaub
    9 Jun 2015 | 7:14 am
    “Step one for each and every one of us is to accept and recognize the fact that Web Analytics might be having a lot less impact than it should,” said Avinash Kaushik, one of the most renowned Google Analytics experts. We’ve all realized over the past few years that it’ll be pretty difficult to measure progress and plan a strategy without analytics. Of course, there is a catch. Google Analytics has a wealth of information that, let’s face it, can be super overwhelming.Click To Tweet There are other sources for reporting, as well, but for purposes of this post I’ll be talking just…
  • 4 Essential Habits to Help You Overcome Procrastination

    Jackie Steinmetz
    2 Jun 2015 | 8:33 am
    This blog was written by Jackie Steinmetz, owner of Accelity Marketing, for startupsavant.com – read the original blog here. Everyone procrastinates at one point or another. What separates the truly productive people from the unproductive is the former’s ability to finish all of their important tasks by the end of the day. For entrepreneurs, or anyone else in the workforce, productivity is key. The results of procrastination are not fun, so it’s important to avoid it at all costs! Here are four habits that will help you overcome procrastination. Set Deadlines If you’re not…
 
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    Visually Blog

  • Truffle Pig Takes on Content Creation, Distribution and Analytics

    Lizetta Staplefoote
    24 Jun 2015 | 2:54 pm
    Yesterday, Snapchat, WPP, and The Daily Mail announced a unique content marketing partnership. Aptly named Truffle Pig for the specially bred pigs famous for sniffing out highly valued truffles deep underground, the union joins the world’s biggest names in marketing, content and community to give businesses a one-stop shop for positioning and messaging, content strategy and creation, video production, social media management, audience development, and analytics. How Will Truffle Pig Impact Content Strategy And Planning? Delivers an end-to-end content machine. Creating successful content in…
  • How to Create and Manage Showstopping, Effective Sales Collateral

    Visually
    19 Jun 2015 | 10:42 am
    Content marketing is the leading focus for marketers in 2015. Nevertheless, content isn’t only for marketing purposes. After all, once your customer has done their research, consumed your brand’s marketing content, and has decided that your solution just might be the one to solve their pain points, your sales team needs to provide them with the content and knowledge to continue engagement and answer all questions. 49% of organizations say they use sales lead quality to assess content marketing success. This is to say that, the final stages of a customer’s journey into your…
  • How to Create Good Cross-Platform Visual Content

    Nate Birt
    12 Jun 2015 | 7:54 am
    Staying relevant on the social web is no easy task, but attention to how images and videos play in multiple spaces will help ensure your marketing reaches the right audience. Cross-platform planning not only ensures you have content that displays at the proper resolution. It also solidifies your position as a forward-thinking brand that understands the intricacies of social media messaging and uses it to inform and entertain prospective customers. In this post, we’ll explore a handful of ways you can add to your content marketing arsenal to create awesome content the first time out,…
  • What Marketers Need to Know About the Apple News App

    Lizetta Staplefoote
    9 Jun 2015 | 10:59 am
    Yesterday, Apple announced its aptly named revamp of the vilified Newsstand app, Apple News. While it presents a better experience for users and publishers than the Newsstand app, it may not be the panacea marketers are looking for. As you scramble to determine how, or if, you need to integrate Apple News into your content distribution strategy, here are a few questions you’re probably asking: 1. What kind of content can I publish? Slated to arrive this fall in the iOS 9 release, the app will use the new Apple News Format™ allowing for custom fonts, multi-touch gestures and responsive…
  • Why the On-Demand Economy Shifts the Traditional “Agency of Record” Model

    Matt Cooper
    4 Jun 2015 | 1:04 pm
    For anyone working in marketing, the release of Mary Meeker’s annual internet trends report is Christmas come early. Each year, Meeker, a venture capitalist at Kleiner Perkins Caufield Byer, assembles the latest research and presents an aerial view of the global internet tech industry. The 196-page report encompasses everything from the current state of global internet adoption to the rise of ecommerce to the increasing dominance of mobile apps. And if you’ve paid any attention to the flow of venture capital in recent years, you shouldn’t be surprised that a significant portion of the…
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    Atomic Reach Blog

  • 4 Ways To Hone Your Writing Skills

    Amanda Chiu
    3 Jul 2015 | 11:12 am
    You know who your audience is, you’ve been writing for them for a few years now, and yet your writing feels off. In a competitive industry of bloggers, online writers, copywriters, freelancers, and content marketers we face stagnation. We don’t know if our writing is improving, degrading, or simply blending in with the crowd. There are tools (like AtomicWriter!) to help, and thousands of blogs publishing and republishing writing advice, but how do we become better if we’re already seasoned writers? Don’t worry, we continuously scan the Internet to be in the know, and have developed a…
  • How to Optimize your Blog Post for Maximum Reach

    Amanda Chiu
    1 Jul 2015 | 6:39 am
    Whether you are a seasoned blogger or just starting out, it’s always difficult to start writing. We either don’t know what to write about, or we have too many ideas. If you have too many ideas, they often relate to one another and it becomes difficult to edit down. Opposite to this problem, we often make the excuse that we have writer’s block. How do we remedy this? Just start writing. Get all your thoughts out of your head, onto the paper or screen. This will bring the best ideas to the forefront. Picture This… You are moving into a new house. There are boxes everywhere. Items…
  • Superlatives: Are You A User?

    Amanda Chiu
    29 Jun 2015 | 7:05 pm
    How would you describe someone as the most super at something? You’d use a superlative of course! Bad jokes aside, a superlative can either be an adverb or adjective, and is used to describe that which is greater than anything else. To put it into context, by adding ‘-est’, to the end of a word, like fastest, or strongest, you are using a superlative. Superlatives are comparisons where something holds the highest regard. By saying, That dog was the most furry out of all of the other dogs in the park, you are creating a comparison to which the subject (the furry dog) surpasses the…
  • How to have a Bangin’ Blog in 20 Tips

    Amanda Chiu
    26 Jun 2015 | 2:32 pm
    There is always something we forget to remember when we’re writing a blog, and there are just as many blogs telling you what you shouldn’t forget. Some common questions bloggers continuously encounter include: How long should my blog really be? Should I write in first or third person? How many images are too many? Should this be credited? Where should I include a break? How much research should I do? What do I do after I publish a blog? Am I using the right tags? What’s a good title? How can I gain more views? This list only grows the more we analyze our own work and want…
  • 3 Capitalization Rules for Titles

    Amanda Chiu
    25 Jun 2015 | 12:54 pm
    Capitalization should be easy. We were taught to start the beginning of sentences with capitals and end them with a period or proper punctuation. Choosing where to place an uppercase letter in a title was never a problem before, but with print becoming an outdated form of written communication, writers are now transitioning to the web. Bloggers and copywriters continue to have difficulty knowing where they should capitalize a word in a title, and many fallback on simply capitalizing every word to avoid taking the chance of choosing incorrectly. We could write a title as: The Dog Walker And…
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    Content Marketing Blog | Inklyo.com

  • How to Write for Social Media

    4 Jul 2015 | 8:45 am
    Engaging Your Audience in 140 Characters or Less Ten years ago, no one would have guessed that businesses would have to master the art of writing for social media. But in this digital age of selfies and hashtags, learning how to write for social media has become more than just a good idea—it's a necessity. So what can you do to engage your audience in a short social media post? 1. Establish a consistent voice. The voice you use when writing for social media should be consistent across different social media sites and posts. Specifically, this voice should be positive and goal-oriented.
  • How to Botch an Interview: 6 Job Interview Mistakes You Can't Afford to Make

    4 Jul 2015 | 8:45 am
    Interviewing for a new job is a stressful process. How do you convince a total stranger that you'rea competent, qualified adult? Well, start by making sure that you are, in fact, a competent and qualified adult, and then study these six job interview mistakes so that you can avoid them during your own quest for employment. We all make mistakes, but if you prepare yourself properly, you'll never have to make these mistakes. Ever. Mistake #1: Going in blind Interviewer: So, what do you know about our company? You: Oh. Um, I read that you, um, make cardboard boxes? You're a cardboard box…
  • The Ultimate Cover Letter Checklist: What to Include in a Cover Letter

    4 Jul 2015 | 8:45 am
    Peanut butter and jelly. Milk and cookies. Resumes and cover letters. Some things are just bettertogether. Now, it may not be delicious or sweet—or even very good to eat—but a cover letter is still one very important half of a perfect pair—at least when it comes to applying for jobs. A cover letter is a short, one-page letter that you send along with your resume when applying for a job. It allows you to showcase your skills, interest, and intent, and it is used to expand upon the information in your resume, particularly as it relates to your work experience. Crafting the…
  • Writing Persuasive Web Copy (No Jedi Mind Tricks Required)

    4 Jul 2015 | 8:45 am
    Star Wars. Responsible for inspiring the most popular Halloween costumes, inciting heated debates over who shot first, and turning chubby, lightsaber-wielding kids into overnight YouTube sensations. Among the Ewoks, droids, stormtroopers, and starships, one iconic image sums up the Star Wars empire (pun intended): Luke Skywalker and Darth Vader's clashing green and red lightsabers, locked in a timeless struggle between good and evil. Imagine what would have happened, then, if, instead of throwing himself down Cloud City's air shaft in a final act of defiant heroics, Luke had accepted Vader's…
  • The Ultimate Resume Checklist

    4 Jul 2015 | 8:45 am
    What to Include in a Resume If you're reading this article, then you're probably also in the process of applying for a job. In that case, you've found the right place! Here at Inklyo.com, we know that even the mere thought of creating your resume can be daunting, so we're here to help. Resumes do take time and patience, but if you're equipped with the right tools and resources, you'll have no trouble breezing through the resume writing process . . . and who knows, you might even have fun along the way! This resume checklist will discuss what to include in a resume and will focus on the…
 
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    Roojoom Blog

  • 11 Ways to Ace Content Repurposing

    Yael Kochman
    30 Jun 2015 | 4:15 am
    Have you ever concluded that one or several of your content pieces have performed exceptionally well? Even significantly better than other pieces? Your content (and all those involved in it’s creation) deserves a hearty pat on the back, as well as songs of praise. But once your content performance parade reaches its end, what do you do with your treasured work? How it All Began… At Roojoom, we found that the topic of content repurposing was one of our top performing pieces of content. Our blog post 23 Tools for Content Repurposing, that was published on Outbrain, got us more…
  • Make Them Crave Your Product: Brand Awareness Lessons From 6 Top Brands

    Orlee Gillis
    24 Jun 2015 | 3:16 am
    When trying to reach your customer base, is your brand awareness highly dependent on social media platforms and on online marketing at large? You can probably relate to the jam-packed online audience that is drowning the select people who are actually your potential customers. How can you get your brand to resonate with our customers without overdoing the volume factor? You want to be heard on all channels, all the time, but without shouting. More than a Taste The numbers (and Entrepeneur) say it all: Every 60 seconds, users upload 100 hours of video to YouTube. Every 24 hours, more than 4.75…
  • Give Your Leads Some Sunshine: Content Marketing Tips for Summertime

    Orlee Gillis
    15 Jun 2015 | 3:25 am
    People of all ages fantasize about summer vacation throughout the entire year. From the very last day of sandals weather, their hearts long for summertime livin’ easy — all year long. All we ever want to be doing is frying an egg on the pavement, and lining up for the water slide in the blazing sun. While nothing can beat days at the seashore and Sunday BBQs, the sunshine we love still poses hardships inside our air-conditioned, grown up office space. We spend all year producing content to engage readers and nurture leads — a two month dip, not only in the pool, but also in our…
  • What You See is What You Get: The Perks of Using Visual Content

    Orlee Gillis
    11 Jun 2015 | 3:09 am
    Did you know that 70% of marketers reported their plan to increase visual assets in 2015? That’s a lot of marketers, and a lot of visual assets. Jason Korman, on behalf of the worldwide digital community, attests: People are looking for simple, less complex, communications — and are overwhelmed by data and info. So in order to make our communication effective, marketers turn to visuals. Not only are these fun to create, they are also far more effective in delivering your messages. But once you to decide to up the visual, how can you know what’s currently trending and has higher…
  • Don’t Market, Educate: 5 Best Practices Content Marketers Should Learn From Teachers

    Orlee Gillis
    8 Jun 2015 | 7:08 am
    Which one is harder: teaching an 8-year-old kid biology or teaching your customer how and why should he use your product? Think about yourself when you were 8 years-old: the last place on earth you wanted to be in is your classroom (I imagine). But yet, you were there, as you were forced into it. While your customers are not forced into reading your content (in fact, you can leave now, if you wish!) getting their attention is not less difficult: they have thousands of temptations waiting for them with a click of a button. The Content Marketing Teacher You probably know by now that Roojoom is…
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    Palchoice

  • i want this tee now

    admin
    26 Jun 2015 | 11:31 am
    The post i want this tee now appeared first on Palchoice.     tees designed by me . i have posted some tees on teespring. i have designed these tees as a hobby. if you are interested in these tees then click on the blue “Buy Now” button . these are never before offer. enjoy and share with your friends as well. The post i want this tee now appeared first on Palchoice.
  • books to read

    admin
    28 Mar 2015 | 12:24 am
    The post books to read appeared first on Palchoice. This post is for all those book lovers, who like to read and read and read more… I have read all these books while i was preparing for my management entrance exam. I know it sound odd but this is how i started my reading habit. This post can also help all those who are [...] The post books to read appeared first on Palchoice.
  • 15 life lessons from ancient text panchtantra

    admin
    15 Dec 2014 | 12:33 am
    The post 15 life lessons from ancient text panchtantra appeared first on Palchoice. Man quest is always to learn new things. But we can learn so many new things from our ancient history also. The ancient text is full of wisdom quotes and text. They can teach us how to live a wonderful life. Recently I completed reading the ancient Indian text panchtantra. I tell you this book [...] The post 15 life lessons from ancient text panchtantra appeared first on Palchoice.
  • 16 wake up early quotes to inspire you

    admin
    28 Nov 2014 | 10:21 am
    The post 16 wake up early quotes to inspire you appeared first on Palchoice.   Why is there  so much fuss about waking up early in the morning? Why your mother keep on pestering you from the day you started your school to get up early in the morning? What’s so magical about getting up early in the morning? Let’s get it clear that every person is different. Some [...] The post 16 wake up early quotes to inspire you appeared first on Palchoice.
  • top 9 famous quotes of chanakya

    admin
    23 Nov 2014 | 12:39 am
    The post top 9 famous quotes of chanakya appeared first on Palchoice. Chanakya was an acclaimed Indian teacher, philosopher, and royal advisor. A professor of economics and political science at the ancient Takshashila University, Chanakya is widely credited for having played the most important role in the establishment of the Maurya Empire. Maurya empire was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. [...] The post top 9 famous quotes of chanakya appeared first on Palchoice.
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    Vero Email Marketing Blog

  • A Guide to Triggering Personal Emails

    Jimmy Daly
    29 Jun 2015 | 4:00 am
    Marketers have a tendency to over-automate. How many meetings have started with a great idea and ended with an “optimization plan”? Too many. The temptation to put tools, processes and triggers in place from the word “go” isn’t always a good idea. As Jason Fried wrote on the 37signals blog, “premature-automation can lead to blindness.” When you take human interaction out of a system, you’re removing key opportunities to see what really happens along the way. You miss stories, experiences, and struggles – and that’s often where the…
  • How We Use Segmentation to Send Better Emails

    Jimmy Daly
    22 Jun 2015 | 5:00 am
    Segmentation leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don’t invest enough time in segmentation, and a result, don’t reap the benefits. Additionally, segmentation is most useful when marketing collaborates with customer support, sales and accounting. I know – it’s already starting to feel overwhelming which is where most people quit. Rest assured that segmentation is easier than you think and, for most, the biggest challenge to email segmentation is the right toolkit.
  • Product Updates: Emojis, Better Segments and File Attachments

    Jimmy Daly
    18 Jun 2015 | 7:43 am
    Our engineers are constantly working to make the Vero experience as great as possible. We push updates to the app every week and although we’ve always documented improvements inside the application, we plan to start publishing them here on the blog as well. Here are just a few of the improvements we’ve launched recently. File Attachments 📎 You can now attach files up to 7MB to newsletters as well as behavioral and transactional emails. This will make sending invoices, receipts and other documents much easier. To attach a document, click the “Advanced Settings”…
  • How to Collect Customer Feedback with Email

    Jimmy Daly
    15 Jun 2015 | 6:05 am
    One thing we often hear is, “How can I learn more about my customers?” Today, we have a really good answer to that question. Given all the data we have at our fingertips these days, it feels wrong that we don’t truly know our customers. But email is one of the best ways to change that. You can infer quite a bit from metrics like opens, clicks and page views, and leverage it as a platform for two-way communication. (Our parents called this “correspondence”.) When we built Vero’s Contact Profiles feature, we made sure that you’d be able to collect data…
  • Email in the Product Loop

    Jimmy Daly
    9 Jun 2015 | 6:30 am
    Customer experience is more holistic than most businesses account for. The product loop – a phrase that helps put customer experience in perspective for online businesses – extends far beyond the core application or service. It is also comprised of customer support, email marketing, notifications, advertising and more. Anything that could trigger action, emotion or apathy regarding your business falls within the product loop. Email is a part of the product loop where many businesses struggle. Whether you plan for it or not, email is central to the customer experience. Customers…
 
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    Wylie Communications, Inc.

  • Activate the passive voice online

    Ann Wylie
    27 Jun 2015 | 10:00 pm
    Write subject-verb-objectPeople understand the active voice more easily than the passive voice.According to Jan H. Spyridakis, author of “Guidelines for Authoring Comprehensible Web Pages,” people:Remember active sentences verbatim better than passive ones. (Blount and Johnson, 1971)Read active sentences faster than passive ones. That may be because active sentences are usually shorter than passive ones. (Bostian 1983)Preferred the active voice and found it more familiar than the passive voice. (Bostian 1983)Found active copy easier to read than passive copy. (Kintsch 1993)So…
  • Hit list

    Ann Wylie
    20 Jun 2015 | 10:00 pm
    Lists top the list of blog posts that get sharedIf David Letterman taught us one thing during his tenure as host of Late Night, it’s that people love lists.Readers insist on lists. Write your content in this format, and watch your social media shares go up. Image by Ana C.It’s no wonder, then, that when Fractl and Buzzstream recently analyzed more than 200,000 articles from June to November 2014, lists topped the list of top 5 types of blog posts that get shared:Lists. Break your story into bullets, add an intro and conclusion, and you’re good to go. Counting down from 10 to…
  • Avoid Institutional Narcissism

    Ann Wylie
    13 Jun 2015 | 10:00 pm
    You’re so vain, you probably think this piece is about youRichard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns out the more narcissistic executives are, the more likely they are to overrate their skills and make bad business moves.In one 2010 study, Roll used a simple technique that’s been validated by psychologists to gauge executive narcissism: He counted the number of “I’s” they used in their communications.The first-person pronoun — “the vertical pronoun,” as Pulitzer…
  • Take me away

    Ann Wylie
    6 Jun 2015 | 9:01 pm
    ‘Transporting’ stories change readers’ mindsHave you ever been lost in a story?Transport me When they get lost in a transporting story, readers are more likely to sync their attitudes with the story’s content. Image by Kevin DooleyHave you ever looked up and found that hours, not minutes, have passed since you turned on your Kindle and that you are in fact in your own bedroom and not at the palace, about to be crowned queen?Have you ever rewritten the end of a story in your mind, so that, say, Nick and Daisy get together at the end of The Great Gatsby?Have you ever…
  • Do you give journalists a headache?

    Ann Wylie
    23 May 2015 | 10:00 pm
    Make their lives easier with multimedia pitchesNearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX.It’s tough out there! Journalists are working harder, according to an ISEBOX survey.You don’t want to be part of that problem, do you?Here’s how to avoid being a journalist’s worst nightmare:1. DO the math.Most journalists produce at least five articles per week. (Two in 10 write more than 10 articles a week.) But they receive at least 20 pitches a week.What sets your pitch…
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    Lush Digital » Why Content Marketing Is Like a Relationship

  • Why Content Marketing Is Like a Relationship

    Team Lush
    1 Jul 2015 | 2:00 pm
    In the 39th episode of the Brand Newsroom podcast, co-host Nic Hayes compared engaging with a brand through content to starting a new romantic relationship. “If you start dating a brand and getting to know your brand, you’ll make a commitment to it down the track. You don’t meet a girl for the first time and go and marry her… That’s what we should be doing as brands, building relationships with our customers.” In fact, there are several ways using content marketing to engage your customers is like building a relationship. For both successful content marketing and successful…
  • Brand Newsroom 42: 30-Second TVCs and the 2×4 Approach

    Team Lush
    30 Jun 2015 | 1:33 am
    Andrew Wolk’s article, ‘Time is running out for the 30-second TV commercial’ has predicted an imminent death for 30 second television advertising slots. Where will brands turn when this old favourite dies out? The Brand Newsroom team offer their own predictions about the future of advertising in the face of this significant change. A recent development for brands is to sponsor entire programs instead of using 30-second blocks in ad-breaks. Is this the direction that brands should take? Or would they be better off taking their 30-second video advertisements to YouTube? Whatever the…
  • Boost Your Corporate Video with 3D Animation

    Team Lush
    29 Jun 2015 | 6:25 pm
    How do you produce a video about something that doesn’t yet exist? How do you make the invisible visible? Lush was recently asked to create a video to raise funds for a new facility that had not yet been remodeled. The client wanted a visual representation of what the new facility would look like to show where the donations would be spent. It needed to portray the vision of the organisation and inspire viewer engagement. The original building was still standing so exterior filming wasn’t a problem. The issue was with the interior; it would be totally demolished and required some…
  • Content Marketing: Boosting Your PR Effectiveness

    Team Lush
    24 Jun 2015 | 2:30 pm
    Can you think of a better partnership than PR and content marketing? We’re all facing insatiable demands for content, and PR is the perfect avenue to get your content in front of a wider audience. If this is true, why aren’t we getting better results from our PR efforts? Wanted: Good content, great stories It’s no secret media newsrooms are strapped for resources. Reporters, photographers, cameramen, editors and copy editors have been let go from media companies in large numbers. The void left by this unprecedented exodus of journalists creates a dilemma for news outlets. They continue…
  • Brand Newsroom 41: A Time of Major Change

    Team Lush
    23 Jun 2015 | 1:12 am
    This week news articles again pointed towards one inescapable truth: the world of advertising and mass media is being disrupted. Apple, who have historically dedicated their focus to the customer experience, have announced they will be entering the news space. A report from PwC has shown in the next five years, half of Australian advertising spend will be on the internet. Does this news mean a shift in the favour of content marketing? Or will traditional advertising carry out business as usual, but in a different location? The Brand Newsroom team have their opinions about what should be done…
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    Copy Dojo

  • A Questionnaire Mistake Which Sales Copywriting Can Fix

    Eric Moeller
    10 Jun 2015 | 11:00 am
    Every day companies send bad questionnaires to their customers and prospects. But what they don’t realize is that they damage customer relationships. The good news is that there’s a simple solution… Use sales copywriting in all customer communications – including  questionnaires – to ensure your content is focused on them. Have you ever sent a questionnaire to your customers? If so, what did you want to want to find out about your customer? I recently received a questionnaire from a business which was a blatant attempt to find out how they could sell to me. They didn’t…
  • Announcing: “Rock Your Sales Copy”

    Eric Moeller
    13 May 2015 | 11:30 am
    For the past 12+ months, I’ve been slaving away in the dojo, secretly, late into the night. In addition to writing blog posts for Copy Dojo, and contributing guest posts to many other sites around the interweb, I’ve been quietly working away on creating something for you. Readers had requested a sales copywriting course which teaches the fundamentals, for people who don’t want to come across as too salesy, in the Copy Dojo style. After 12+ months of development, I’m thrilled to announce the release of Rock Your Sales Copy. What is Rock Your Sales Copy? Rock Your Sales Copy is an…
  • How to Write Sales Copy like AppSumo

    Eric Moeller
    8 Apr 2015 | 11:00 am
    AppSumo has quickly grown into a successful business, and has become a poster child for list building. In less than 5 years they’ve grown their email list to 750,000! Pretty amazing. How did they do this? One of their not-so-secret weapons has been sales copywriting. Check out this SlideShare presentation to understand how they use sales copywriting, and you can use these ideas on your site. As you’ll have noticed, AppSumo use a REALLY informal tone in their sales copy. It often comes across as someone talking to or sending an email to a friend. I’m sure this is…
  • Why ‘Selling Yourself’ is the Wrong Approach

    Eric Moeller
    25 Mar 2015 | 12:00 pm
    (And What You Should Do Instead) Many small business owners have a notion they need to ‘sell themselves’ effectively to win new business. They believe ‘if I can showcase what I can do for a prospect, I’ll win more business’. I’m here to tell you this is outdated thinking. Some people have no problems ‘selling themselves’. For them, it feels easy and natural. For others, it doesn’t come naturally, but they’re under the impression they need (and are supposed) to sell themselves to win new business, which causes inner conflict and stress. If you’ve been trying to sell…
  • 5 Copywriting Lessons from Apple

    Eric Moeller
    11 Mar 2015 | 12:00 pm
    A few months ago I wrote a post pointing out how Apple uses copywriting to promote their products. In a more recent post, I tried a new format for Copy Dojo. I shared a SlideShare slide deck, and the format proved to be popular with readers. I decided to create some slides showing how Apple uses copywriting, based on the original post, and have added a few more thoughts. Whether you use copywriting to market a software product, or for some other product or service, Apple definitely uses some approaches we can all learn from. You can check it out here: (The text in the SlideShare is best…
 
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    Edwin Dearborn

  • An American Flag Ban Will Solve Nothing

    Edwin Dearborn
    23 Jun 2015 | 8:19 am
    If you believe that an American flag ban is going to stop hate, then you live in a dream world filled with progressive unicorns and pot-induced rainbows. We have made much progress along many humanitarian issues in America over the…Read more →The post An American Flag Ban Will Solve Nothing appeared first on Edwin Dearborn.
  • How To Propel Your Digital Marketing Strategy with Zero Budget

    Edwin Dearborn
    25 May 2015 | 7:06 am
    You want to initiate your digital marketing strategy for your brand and you posses zero funds to propel your strategy forward. But if we look to what the word “budget” means, we will find an interesting definition that allows us…Read more →The post How To Propel Your Digital Marketing Strategy with Zero Budget appeared first on Edwin Dearborn.
  • Small Business Marketing: Get Out of Your Head

    Edwin Dearborn
    22 May 2015 | 11:58 am
    The biggest challenge with small business marketing is getting the content out of your head and into a blog, video or other format. Too many small business owners and entrepreneurs hold onto their best content unwittingly. You Have to Move…Read more →The post Small Business Marketing: Get Out of Your Head appeared first on Edwin Dearborn.
  • Personal Branding Expert Features Unique Marketing Platform

    Edwin Dearborn
    15 Mar 2015 | 12:03 pm
    As a personal branding expert and published author on the subject, I know that creating and distributing engaging and helpful content is one of the most powerful, proven methods to generate brand awareness, as well as increasing consumer interest and…Read more →The post Personal Branding Expert Features Unique Marketing Platform appeared first on Edwin Dearborn.
  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
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    Story Bistro

  • SSC 1.2 :: The Meeting

    Téa Silvestre Godfrey
    23 Jun 2015 | 4:16 pm
    Julia stood on the sidewalk, the letter in her hand. She looked at it again and then searched the storefronts for a matching address. There IS no 404. Am I even on the right street? She craned her neck to read the street sign. Hmm. West Burnside. It’s the right street. She turned around to look the other way and jumped. A woman in a white blouse and sensible shoes seemed to have appeared out of nowhere. “Are you here for the meeting, too?” “Um, tea with Yolanda?” “Yep. You’re in the right place. “And yes, it IS hard to find. We’re hiding in back of this place.” The…
  • SSC 1.1 :: The Invitation

    Téa Silvestre Godfrey
    23 Jun 2015 | 8:06 am
    Julia stood in the same spot she always came to when she wanted to disappear. The young adult stacks were in the far corner of the upstairs level. It was the quietest section of the store and easy to hide there. Usually. She stared at the shelf in front of her, looking at the authors’ last names. R, S, T… I should be writing my newsletter right now. Not stuck here re-shelving books. I’m never going to get my business off the ground, if I can’t get the flipping marketing done. Julie’s frustration was especially acute tonight. Her dad passed away a year ago yesterday. And she…
  • 9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories

    Téa Silvestre Godfrey
    18 May 2015 | 11:05 am
    Ideas. If you’re like most entrepreneurs, you’re distracted by at least one or two every day. If you’re lucky, one or two might spark your next great blog post or a heartfelt email to your subscribers. (LOVE those.) But if those ideas just seem to distract you from getting your marketing done, it’s time to refocus. It’s time to find new kinds of inspiration when you’re tired of trying to write “web copy that sells” and you come up blank. Even if you’ve generated a list of topics ahead of time, you can still get bored and feel…
  • What The Beatles Can Teach You About Telling a Story With Your Home Page

    Erin Howard
    7 May 2015 | 12:09 pm
    How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who recently asked me if I was alive during “Little House in the Prairie” times). So I was excited when one of my favorite podcasts, The Nerdist, recently interviewed Paul McCartney. During the interview, McCartney talked about the band’s early days playing clubs in Hamburg, Germany. Popular lore says that the Beatles achieved overnight…
  • How to Tell a Compelling Story with Your About Page

    Téa Silvestre Godfrey
    23 Apr 2015 | 11:43 am
    Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one of the most difficult pieces of copy writing you’ll tackle as an entrepreneur. And with good reason. When you know it’s so important, you see that blinking cursor on your screen and freeze. You get that people are there because they want to know who they’re about to do…
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    Broke Bloke Blogs | RSS Feed

  • Chris Lee’s First Year Of Blogging

    Broke Bloke
    1 Jul 2015 | 6:00 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […] The post Chris Lee’s First Year Of Blogging appeared first on Broke Bloke Blogs.
  • Bluehost Review: How I Saved $1340 Moving To BlueHost

    Broke Bloke
    28 Jun 2015 | 6:00 pm
    Setting up an online business may be a piece of cake for professionals, but if you are starting out for the first time, this can be an extremely daunting and confusing task. There are many key decisions that need to be made and one such important decision involves signing up for a web hosting provider. […] The post Bluehost Review: How I Saved $1340 Moving To BlueHost appeared first on Broke Bloke Blogs.
  • How To Know If Your Blog Has Purpose

    Broke Bloke
    24 Jun 2015 | 6:00 pm
    Some start to blog out of passion and blog because it serves as source of income. Work at home moms, journalists, even your regular everyday writer has a blog with at least Google AdSense Monetization model applied. The end result is about making money. In order to become a blogger who makes money online, one […] The post How To Know If Your Blog Has Purpose appeared first on Broke Bloke Blogs.
  • 4 Reasons Traditional Business Suck At Internet Marketing

    Broke Bloke
    20 Jun 2015 | 6:38 pm
    Non-traditional is the new traditional. If you are old fashioned, then you will soon be eating dust. You might love your generation or the way you did things. At this day and time things are moving so fast that you need to stay ahead to keep up. The younger generation understand and adapt but the […] The post 4 Reasons Traditional Business Suck At Internet Marketing appeared first on Broke Bloke Blogs.
  • James Reynolds First Year of Blogging

    Broke Bloke
    7 Jun 2015 | 6:00 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […] The post James Reynolds First Year of Blogging appeared first on Broke Bloke Blogs.
 
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    Launch Podium

  • 4 Essential Survival Tips For Starting A New Job

    Marielle Sedin
    29 Jun 2015 | 5:45 pm
    Have you ever spent your commute to the office worrying about what’s  on your first day? What are the people like? What type of projects will you be given? Has all that hard work at college really prepared you? More importantly: Where’s the coffee machine? I had all of these questions and more. So I’ve prepared the essential advice for anyone who wants to survive, and thrive, in their new career. 1. Get your hands dirty! Yes, I realize this may seem like a given but it’s amazing how completing a task that really challenges you can really energize you. All that coffee grabbing at your…
  • Build Your Story: Build Your Understanding.

    Tulio K. Cardozo
    15 May 2015 | 4:47 pm
    I distinctly remember years back, watching Donald Rumsfeld speak on TV. He was blasted by the media for using the term, “unknown unknowns.” The expression didn’t quite resonate as much then as it does now. You see, working to support people and ideas that are coming to life is a challenge filled with, you guessed it, “unknown unknowns.” Some are fantastic and exciting! Others… not so much As human beings, our stresses come from the unknowns. But, “Things happen.” As a developer, systems admin, fiancee, step-dad, mentor, friend, and hair braider, the key to regaining control of…
  • What’s in my bag: An office built to move

    Tulio K. Cardozo
    12 May 2015 | 2:13 pm
    The idea of being able to work from anywhere, anytime has always appealed to me. Most of my time as a developer and systems admin is spent firmly planted behind one or more monitors atop a comfy chair, indoors, where the climate is nice and consistent. While the job has many little perks that I love, it does have some not-so-obvious responsibilities that come along with the turf. Day or night, weekend or vacation, things happen. And that’s when I flip open my bag and step into the office! (Cue the superhero outfit) The most important role I have here at LaunchPodium is to ensure business…
  • Be an Organizational Wizard: The 4 Tools to Keep You on Track

    Bridie Parsons
    6 May 2015 | 1:26 pm
    Circle the Wagons! Startup life is never having 2 days alike. You don’t need a magic 8-ball to see what’s coming. Many before us will tell you, there will be paperwork, forms, legal mumbo jumbo and, yes, piles of more paperwork. Hoops, high and low. Bring your acrobatic best! There’s no way around it, be organized. If you find the tools that work for your business and compliment you, the easier the day to day will be. Your days can bring a mix of legal, accounting, tax, staff, projects, sales and contracts to juggle. To name but a few things you might have on your radar,…
  • Setting the Stage: My Toolbox for Creating Great Content

    Kat Smith
    28 Apr 2015 | 10:32 am
    Creating great content is an art. Like an artist needs brushes, paints and paper, a content creator needs a certain set of tools to ensure success. These tools can vary from writer to writer, but here are the tools I find most helpful when creating online content: 1. Notebook Computers are great. Actually they are amazing. However, sometimes the clean lines and daunting type bar is just a little too much pressure for a seedling idea. I find that notebooks make it a lot more ‘ok’ to mess up, cross out and scribble. I frequently outline an entire draft on paper before ever…
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    Clearpoint Agency

  • Clearpoint Adds BrandMaker, Inc. to its Client Roster

    c1earpo1nt
    15 Jun 2015 | 2:50 pm
    We are thrilled to be working with a new international client, BrandMaker, Inc. BrandMaker develops Cloud-based software for marketing resource management. BrandMaker’s enterprise clients rely on its software to keep marketing materials and brand messaging consistent at any franchise within their organization.                      
  • How to Complain on Social Media to Get What You Want!

    c1earpo1nt
    11 May 2015 | 12:17 pm
    By Clearpoint Agency President, Bonnie Shaw   Our PR and digital marketing firm manages a number of brands on social media, and customer support has become an important part of good social media management. We respond to any negative comments and complaints posted on our clients’ social media channels, most often its on Facebook, Twitter and Yelp. Our goals: respond quickly, decipher the problem and propose a solution. But it amazes me that some people just don’t know how to complain in a manner that actually gets them what they want faster. So here are some Do’s and Don’ts to…
  • Lights, Camera, Action: A Behind-the-Scenes Look at a Broadcast Interview

    c1earpo1nt
    17 Feb 2015 | 11:39 am
    It’s 2:30 p.m. on a Tuesday, and your public relations rep calls to let you know that she’s secured a local TV news segment for you to go on camera and promote your expertise. And the segment is in two days. Your head spins. What do you have to do? Is there a lot of prep work? How long will it take? Where are TV segments even filmed? We get it. It can be a lot. But when you have a good PR agency, they’ll make the process easy and fun so that you can enjoy your time in the spotlight. Let’s take a behind-the-scenes look at what you can expect during your time in the limelight.  …
  • Clearpoint Expands Office with a Remodel and a New Team Member!

    c1earpo1nt
    29 Jan 2015 | 12:00 pm
    We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!
  • Clearpoint Agency Newsletter: Volume 6

    c1earpo1nt
    14 Jan 2015 | 11:37 am
      A CLEAR VIEW  Musings from the Clearpoint blog Substance Or Style? 10 Things to ConsiderWhen Hiring a PR Firm by Clearpoint Agency Vice President Beth Walsh 1. Clearly identify your goals before you start interviewing.When you are clear on what you want to achieve, it will be easier for you to indicate goals and expectations to the prospective agencies. They will be better able to define strategies and assess if they are even the right agency to pitch your business. 2. What experience do they have?Some agencies are focused on B2B or B2C clients; others have had a mix of both – which…
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    Blogger Sidekick

  • Revealed: The Secret SEO Strategy No One Is Talking About

    Will Blunt
    22 Jun 2015 | 2:01 pm
      Google scares the crap out of me. Well it used to at least. They are always changing their algorithm and ranking our content on the back of a whole bunch of factors that no one REALLY understands. But we don’t have a choice. As bloggers we need to understand how search engines are going to deliver us traffic. So we succumb to their demands. Let me share a story… Recently I went on a trip to Vietnam. As a Sydney boy born and bred, this was a cultural immersion like no other. There were motorcycles EVERYWHERE, thousands of them on every road. It seemed like there were no rules at…
  • How to Create a Buyer Persona for Your Blog

    Will Blunt
    26 May 2015 | 2:19 pm
      Let’s say for a moment that you want to go camping this weekend. Where are you going to go? Will you just jump in the car, drive into the wilderness and pitch a tent anywhere? Probably not. Instead, there are probably a number of questions you are asking yourself about why, where and how you plan on going camping that will contribute to your final decision. Why are you going in the first place? Who is coming with you? How will you get there? What are your time constraints? What do you need to take with you? And so on. Your blog readers are going through a similar process every time…
  • How to Write Blog Content Like a Boss (Step-by-Step Process)

    Will Blunt
    7 May 2015 | 3:00 pm
    Ok, I’m hardly a ‘boss’. But bear with me for a second. A little while ago I started producing seriously long blog content… 4,000 words, 5,000 words, even a couple of posts that cracked 7,000 words! It became obsessive – this was my strategy to go from unknown, to respected and noteworthy. But there was a problem. I began setting an expectation with you, an expectation that long posts were the norm. On the surface this was great, people were liking the depth and quality of my posts. But underneath this facade was chaos. The world saw me as a duck floating seamlessly down a…
  • Everything You Need to Know About Blogger Outreach

    Will Blunt
    23 Apr 2015 | 4:00 pm
    Have you ever decided NOT to purchase something because you didn’t BELIEVE what the marketing was telling you? This is true for most of us. We are uncertain and pessimistic about new things because we have been let down in the past. Our subconscious tells us that if something seems too good to be true, it probably is. So we filter out marketing messages and make decisions based on emotion and trust. As marketers we need to find ways to reduce this uncertainty and empower our customers with the information they need to trust us. Trust that we will stick to our word and deliver on our…
  • List Building – Get More Email Subscribers Than You Can Handle

    Will Blunt
    7 Apr 2015 | 5:50 pm
    Why should we care about building an email list? I asked myself this question as I sat down to research for this post. Of people that use the internet, 85% of them use email as a medium for communication. In contrast, all of the social media networks combined cover only 62% of internet users. So even if you mastered every single social network you wouldn’t have the market coverage that email gives you, and that audience would be spread across a number of platforms that you don’t own. Your email list is an asset that you own, unlike your Twitter followers or Facebook likes.Click To…
 
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    Decoding Success

  • 9 Upselling & Cross Selling Techniques Anyone Can Use To Boost Revenue

    Jason James
    24 Jun 2015 | 1:31 pm
    I recently just bought a new car from the Chevy dealer and if you’ve ever bought a car from a dealership, you’ve sat down with their finance guy and ran through the numbers. What you may or may not have known was all those little add-ons (gap insurance, extended warranties, clear coat rock guards) are … Read More The post 9 Upselling & Cross Selling Techniques Anyone Can Use To Boost Revenue appeared first on Decoding Success.
  • 8 Direct Response Copywriting Examples That Immediately Converted Customers

    Jason James
    9 Jun 2015 | 10:17 am
    Copywriting for customers takes two approaches: direct or indirect. With TV shows like “Mad Men” and experience with television and magazine ads that attempt to be clever (and border on vague and confusing as to what is even for sale), most of us are familiar with the indirect response approach. This is the copywriting technique … Read More The post 8 Direct Response Copywriting Examples That Immediately Converted Customers appeared first on Decoding Success.
  • How To Create Engaging PowerPoint Presentations That Actually Convert Users

    Jason James
    27 May 2015 | 10:03 am
    PowerPoint presentations can be a fantastic content marketing tool. Whether you’re using them in an actual presentation or embedding them into your online content, well-made slides present information visually and sequentially, a way that easily leads users to conversion. But they can also be be a dangerous thing. So dangerous, in fact, that the U.S. … Read More The post How To Create Engaging PowerPoint Presentations That Actually Convert Users appeared first on Decoding Success.
  • The Art of Storytelling: How to Tell Stories That Actually Convert Customers

    Jason James
    12 May 2015 | 10:44 am
    By now, companies and brands should be aware of the pressure to tell great stories – not every new startup is going to get the publicity like a Snapchat. In the real world of business, you can’t simply sell a product or advertise anymore. “This pen isn’t just an ordinary pen. It’s the same exact pen that George … Read More The post The Art of Storytelling: How to Tell Stories That Actually Convert Customers appeared first on Decoding Success.
  • 51 Ways to Acquire Your First 100,000 Customers Without Any Marketing Budget

    Jason James
    29 Apr 2015 | 6:39 am
    Most startups are strapped for cash and the majority of them don’t have the budget to dedicate any serious funds to marketing. So I’ve compiled a list of 51 ways you can acquire customers without having to spend thousands of dollars on marketing. 1. Looks Matter It sounds silly, but if your website isn’t smart, inviting … Read More The post 51 Ways to Acquire Your First 100,000 Customers Without Any Marketing Budget appeared first on Decoding Success.
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    PEPPER GANG » PEPPER GANG |

  • Do I have to choose between PPC and SEO? When?

    Fis Kuo
    2 Jul 2015 | 11:12 am
    Before everything I want to make it clear, “No, you do not need to make this hard decision. You should have both of them in your strategy.” I felt such a strong sense of reluctance when I typed down this article title. Ideally, it should not be a question. For the purpose of increasing online traffic or boosting sales volume, the two most popular major methods – PPC and SEO – respectively play a different but equally important role. Pay-per-click advertising can help a brand efficiently earn appreciable leads and actions with as little budget as you wish, while search engine…
  • G+: To Use or Not To Use, That is the Question!

    Ayesha Kadakia
    2 Jul 2015 | 8:13 am
    (Image credit: www.copypress.com)After all the signs of this social media platform disappearing, Google’s recent piece of news was not a big surprise. Google is removing Google+ from some of its main branding elements. The tiny icon at the top right corner of Google’s pages used to be called “Google+ notifications”, but it has now lost the plus sign now. Also the small plus sign that appeared near it, is not to be found either. Does this mean that there will be no Google Plus in the near future? With countless Google+ jokes and everyone talking about the the downslide of the…
  • Google Releases Tag Manager Fundamentals

    Fis Kuo
    1 Jul 2015 | 9:50 am
    As websites’ functions and customers’ path of purchase are more complex, monitoring effectiveness of all communication channels and how one marketing plan affects the other becomes more important. An accurate online marketing performance analysis will help you better understand your plan success and strategy modification. In order to track all marketing activities, different services require their own tracking codes. Without proper organization, those tags, which should be helpful, might cause problems such as slow loading-speed and data distortion. To solve the problem, since…
  • Why Businesses Should Blog

    Ayesha Kadakia
    1 Jul 2015 | 5:59 am
    Blogging is one of the most treasured tools for businesses to engage and interact with their customers. Not only is it a ‘voice’ of the company but also a great way to humanize your content. Start blogging if you haven’t already. Here’s some inspiration for you!First some statistics80% of daily blog visits are new. Optimize your blog for new visitors.Blogs that post daily get 5 times more traffic than blog that post irregularly.60% of consumers feel positive about a company after reading its blog.Marketers who have prioritized blogging are 13x more likely to enjoy positive…
  • Millennial Trends in the Hospitality World

    Fis Kuo
    29 Jun 2015 | 6:45 am
    In today’s hospitality marketing era, no one doubts the importance and purchasing power of the millennial generation, the young age group born between 1980s to the early 2000s. By 2017, they will have the more spending power than any generation, and their 9% share of total transactions will raise to 40%. It is apparent that this is a group of consumers any business wants to obtain. It’s not only because they represent tons of short-term revenue, but also because they are still in the age of building brand loyalty. Their loyalty will potentially bring great profits when business owners…
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    DigitalGYD

  • Interview With Harleena Singh Of Aha!NOW: What It Takes To Be A Popular Blogger

    Swadhin Agrawal
    30 Jun 2015 | 2:41 am
    Have you met someone who is loved and respected by almost everyone you know. Well, I have. The one I am talking about is Harleena Singh, a kind friend for half of blogosphere while the other half calls her Harleena ma’am with due respect. She has touched thousands if not millions of lives... This is just the summary. Please click on "read more" to read the whole article.
  • Elegant Themes Coupon Codes 2015 – Grab Your Maximum Discount!

    Swadhin Agrawal
    26 Jun 2015 | 2:00 pm
    Are you looking for a search engine optimized yet cost-effective theme for your blog? Or Are you finding it difficult to get a theme that has all the functionalities but costs within your budget? Either way, you are going to thank me because I today present to you Elegant themes, the best themes... This is just the summary. Please click on "read more" to read the whole article.
  • Top 20 best free online plagiarism checker tools and websites.

    Swadhin Agrawal
    22 Jun 2015 | 12:32 am
    With so many web pages produced daily, plagiarism is an evolving concern. There are a lot of writers, bloggers who like to copy the writings of others and use them on their own blogs/essay assignments without giving proper credits. Today’s post is about the top 20 best online plagiarism checker... This is just the summary. Please click on "read more" to read the whole article.
  • 10 Mistakes Every Marketer Should Avoid (Are you on the correct path?)

    Kulwant Nagi
    18 Jun 2015 | 11:36 pm
    Marketing is the nucleus of any business. No matter how much great piece of content, software or services you have, without marketing everything is in vain. There is social media marketing, email marketing, video marketing; in short; there are many streams of marketing. There are endless options... This is just the summary. Please click on "read more" to read the whole article.
  • The Mini Guide To Drive Traffic To Your Blog

    Swadhin Agrawal
    16 Jun 2015 | 6:18 am
    Traffic is like the result of the efforts you put for building your blog. Better traffic motivates you to work even more and multiply it, but when you get low traffic consistently you won’t feel like working. I am here to list down few of the best ways to drive traffic. There are basically 4... This is just the summary. Please click on "read more" to read the whole article.
 
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    indexsy.com

  • How to Get Into Google News: 5 Quick Steps

    Jacky Chou
    15 Jun 2015 | 7:06 am
    Many people in the digital marketing industry overlook press releases, but I’m here to tell you that you’re crazy if you aren’t including press releases in your marketing strategy. Enough about that, today I’m here to tell you how to get your content into Google News. Google News watches more than 4500 news sources in the world. Your inclusion in Google News is not only a great means of getting powerful backlinks, but also a great way to increase brand awareness and viewership. The problem is, many marketing departments have difficulty with this without…
  • How to Stop Email Spam(and Profit from Them)

    Jacky Chou
    5 Jun 2015 | 4:41 am
    Everyone gets email spam, your contact info is plastered all over the web. No, I don’t usually reply the emails written in terrible English and offering to destroy my SEO with combined Fiverr gigs. Today I thought, ‘fuck this, I’m going to do something about it’. Here’s what I did: 1. Take your average email spam offering SEO and/or web design services Hi Dear, I am Vanessa, Manager Online Marketing To introduce, we are an ISO 9001:2008 certified Indian Web Design and Development firm and have over 10 years of experience. We have been partnering various digital…
  • The Ultimate 7-Minute LinkedIn Marketing Trick

    Jacky Chou
    1 Jun 2015 | 5:29 am
    My bootstrapped company Indexsy helps businesses build an online presence. Like many of us out there, we get visitors who come and sign up for our newsletter, and we have people who just immediately leave our site. We spend tons of time trying to understand the latter – we are trying to define the users who are not opting in to our free SEO audit. While doing some research on email marketing and all that good stuff, we uncovered the ultimate LinkedIn marketing tip for you guys. We discovered everyone has an email list, you just need to access it.   Step 1. Signup/Log In to…
  • How to Get Free SSL/HTTPS on a WordPress Site

    Jacky Chou
    12 May 2015 | 4:53 am
    By now, most people know that Google considers HTTPS as a ranking factor. With that said, not everyone knows that you can actually get this for free with Cloudflare and in a couple of minutes. Find out how now: This will be an ultra quick guide on how to set up an SSL certificate on WordPress, with Cloudflare already operating on your site. Cute HTTPS Picture from vtualerts.com WordPress Plugins Needed for SSL: https://wordpress.org/plugins/cloudflare/ https://wordpress.org/plugins/cloudflare-flexible-ssl/ Here’s a quick run-through: First plugin allows you to change multiple Cloudflare…
  • 15 Questions to Ask Before Hiring an SEO Consultant

    Jacky Chou
    22 Apr 2015 | 7:52 am
    Before you even consider outsourcing your SEO, you should familiarize yourself with modern SEO practices. There are lots of great digital marketing firms out there who can work wonders, delivering and communicating proper KPI’s as well as providing your return on investment(ROI). With that said, there are literally thousands that will not hesitate to do the opposite, thus putting SEO in the grey area of digital marketing.   Here’s a handy dandy list of questions to keep in mind while looking for an SEO consultant: Do they review your needs first, or do they jump to an…
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    Visual Creatives, Inc.

  • Discovering Your Creative Side

    Marla Saunders
    24 Jun 2015 | 1:33 pm
    Do you feel like you’ve been in a professional rut lately, your creative tank running on fumes? Don’t worry, we’ve all been there at one point or another. Re-discover your creative side to jump-start that project, breathe life into your team, or to simply become a better leader and professional. Leaders are Readers When’s the last time you picked up a book? When you begin to read more consistently, you’ll find that not only are you learning new things, you’re finding fresh, creative ways to apply ideas to your own business. According to Refresh Leadership, the average CEO reads…
  • When Your Marketing Just Doesn’t Work

    Marla Saunders
    18 Jun 2015 | 8:36 am
    What do you do when you realize your marketing isn’t working? When you look through twitter and you are saying the same things everyone else is saying? What do you do when every headline is “6 Steps to ______”  or “30 Things you Never Knew About ______”? Stop Talking! Just press pause and stop. Take some time to breathe, to let the blue sky shine in on your business life. Try listening for awhile, reading something from another discipline. Read other people’s posts. Don’t just RT them, read them. Figure out who you are, and what actually works for your business. And for…
  • Conflicting Advice

    Marla Saunders
    7 Jun 2015 | 8:16 am
    I received two contradictory pieces of advice in my email box today, both from sources I respect and admire. Chris Brogan wrote this in his Sunday newsletter (which you should totally subscribe to — it rocks my world almost every week): The Sharpest Saw In another course, Cara was talking about how she got down the rabbit hole a bit (we all do) by checking out every little thing that came along. It was an echo of Alan, only differently. I think we’re ALL doing this. I think it’s the big problem. I think it’s what’s causing you not to be as successful as you want to be. I said…
  • Guy Kawasaki on Innovation

    Marla Saunders
    26 May 2015 | 8:32 am
    Happy Summer! During the summer at Visual Creatives, we lighten up our work days. We spend some time planning, looking for new ideas, brainstorming for clients and generally indulging in a little Blue Sky thinking. So to bring the spirit of our summer into yours, here is a video we watched this morning from Guy Kawasaki. Delivered as the keynote speech for TIANOW.org, this is one of the best presentations I have heard from him on the topic of innovation and anticipating where the curve of your industry is headed. True innovation usually occurs on the next curve, not the curve you are on.
  • Think Something New

    Marla Saunders
    19 May 2015 | 1:09 pm
    Think something new. Read something — anything — that takes your mind in a new direction. Need some ideas? Go check out this newsletter: Alex Madrigal’s Weekly Newsletter  Read a new book. This is one that is on my Kindle ready to go: The Four Lenses of Innovation http://www.amazon.com/The-Four-Lenses-Innovation-Creative/dp/1118740246 Don’t read a marketing book, read something else. Something totally out of the realm of what everyone else is thinking. Take a new class. Make something. Make something really awesome, like lasercut cupcake toppers or lamps that belong in Mario…
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    Brandpoint.com

  • Measuring Content Marketing ROI [Article and Podcast]

    Tom Carpenter
    2 Jul 2015 | 8:18 am
    Sooner or later, any conversation about content marketing comes down to this simple question: What’s the return on my investment? Our article on precisely that topic, written by Brandpoint President Scott Severson and published both on Brandpoint.com the Content Marketing Institute Blog, gets a lot of play. There’s broad and deep interest, to say the least, in proving out content marketing ROI! Mark Tennant of Edwards Communications had a chance to sit down with Scott and dive into the topic more. Following is an edited transcript of their conversation. You can also listen here. Mark…
  • A Simple, No BS Method to Measure Content Marketing ROI

    Scott Severson
    1 Jul 2015 | 9:43 am
    If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable for typical marketers trying to justify their content marketing expenses to the CFO. So when I came across David Meerman Scott’s article on basing content marketing ROI on a Google AdWords equivalency, I was intrigued. I decided to run an analysis across our clients at Brandpoint. First off, let’s get down our vocabulary. Many tactics make up the concept of content marketing, but we’ll leave that for another article. For the…
  • 5 Key Questions to Ask When Planning an Earned Media Strategy

    Jessica Gaumer
    26 Jun 2015 | 6:32 am
    You may have heard of the term “earned media” being thrown around while reading marketing or PR industry news. Just what is it, and should you focus in on it? Or is it just another buzz term the industry grabs onto to generate interest? Let’s dig into the topic to see what the buzz was all about. In this post, I’ll define earned media and include 5 questions you should ask yourself when planning an earned media strategy. So what does earned media really mean, and why should those marketing a brand use it to their advantage? Earned media, simply defined, is any publicity you…
  • Best Press Ever: Influencer Marketing for Your Earned Media Strategy

    Tom Carpenter
    24 Jun 2015 | 3:07 pm
    Influencer marketing needs to play a critical role in your earned media strategy. It’s one thing to have an article or other content, that contains your brand mention, published in any medium from digital to print to social. That’s certainly a win, in every sense of the word. But it’s quite another thing to have your content shared or endorsed by an influencer. I would define influencer as: A person exhibiting a high level of authority and trust in your industry. In other words, an influencer is someone well known and of reputable nature, that people look to for thought leadership,…
  • 10 Ideas for Your Best MAT Release Headlines Yet

    Stephanie Swenson
    19 Jun 2015 | 1:25 pm
    You did extensive research and took your time carefully crafting an informative and effective article. The only problems: No one is reading it online, and editors aren’t paying attention and picking it up for their print publications. No matter how good a MAT release is, everybody is going to skip over it if the headline is boring or uninformative. Use these insights, tips and best practices to grab attention immediately with your best MAT release headlines yet. 1 – Start with a number While starting a title with a number is so common that it hardly seems creative, this strategy…
 
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    Tell Your Story Inc. » Blog

  • Tell Your Story Talks Brand Purpose on Cranium Studio Blog

    Angi Day
    9 Jun 2015 | 9:35 am
    Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand’s purpose is essential for marketing success on the Cranium Studio blog, Brand Musings. Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success
  • Be More: Top 5 Themes from #BMA15

    Nicole Benzer
    29 May 2015 | 11:32 am
    “Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to […]
  • Top 10 Takeaways from Day 2 of #BMA15

    Ellen DePodesta
    28 May 2015 | 5:25 pm
    There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are […]
  • Top 10 Takeaways from Day 1 of #BMA15

    Amanda Pollard
    27 May 2015 | 5:22 pm
    The Tell Your Story team proudly joined more than 950 fellow b2b marketers for Day 1 of the world’s biggest and best b2b marketing event, BMA15. In addition to staffing the press room and managing press for the conference, our team soaked up a plethora of valuable ideas, insights and takeaways that we can apply […]
  • Top 10 Takeaways from BMA15 Chapter Leader Day

    George Rafeedie
    26 May 2015 | 1:56 pm
    No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog […]
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    Ignite Visibility

  • Everything You Need to Know to Appear in Instagram’s New Search & Explore

    John E Lincoln
    1 Jul 2015 | 8:00 am
    Since Instagram’s launch in 2010, it quickly earned its reputation as a social media giant in today’s world of point-and-shoot media sharing. Now, almost five years later, 300 million users share more than 70 million photos each day. With 20 percent of internet users 16-64 years-of-age flocking to the social platform, it’s a necessary marketing avenue. But, Instagram just became even more important with the launch of the Search & Explore feature. Everything You Need to Know to Appear in Instagram’s New Search & Explore To step up their competitive edge, Instagram recently…
  • 8 CRO Questions to Ask about your Landing Page

    John E Lincoln
    30 Jun 2015 | 9:54 am
    Your website landing pages are your most important online assets for conversions. They are literally the online version of you going to a sales presentation and trying to sell your service. What is unique about landing pages though, is that they need to appear to wide range of users, delivering a message, design and conversion process that will maximize goals on a micro and macro level. In this post, I talk about 8 conversion rate optimization questions you should be asking yourself about your landing pages. 8 CRO Questions to Ask yourself about your Landing Page Are you using modern landing…
  • How to Spot if Your SEO Company is Black Hat

    John E Lincoln
    26 Jun 2015 | 9:29 am
    Black hat SEO is when an SEO company uses strategies outside of Google’s guidelines. This is often really enticing for SEO companies because it is much easier to get rankings this way. However, the issue is, the rankings only last for the short term. After doing SEO for a good amount of time, I can tell you it is well worth the effort to build quality over time. Every corner you cut, catches up to you. That can be hard for a start up to swallow, as they want immediate results, but if you look at the clients who have been doing quality SEO since the beginning versus those who went the…
  • Duck Duck Go SEO, a Deep Look at the Search Engine

    John E Lincoln
    25 Jun 2015 | 2:07 pm
    Duck Duck Go has been growing its daily searches exponentially. Just take a look at this chart. In this post, we take a look at Duck Duck Go. Duck Duck Go Lists One of the first things that is interesting to note about Duck Duck Go is their lists. Arranged alphabetically, these lists are essentially categories of content that actually rank pretty well in the Google search engine. Here we see an example of the search engine optimization list.   Now once you click into one of these links you will see subcategories at the top. In addition, you will see normal looking search query listings…
  • 13 Places to Sell Online That You Should Know

    John E Lincoln
    22 Jun 2015 | 5:24 pm
    Remember the Amazon craze of the early 2000s? I recall it fairly well. Here was this online giant, selling all sorts of products – books at first, but their inventory soon expanded to include apparel, health & wellness products, sporting goods and more. It was a pretty exciting time for the internet in general, and Amazon in particular. Practically overnight, online outlets like Amazon (and, to some extent, eBay) redefined the entire marketplace. Some things were fairly obvious from the get-go: purchasing products online was incredibly easy (and it still is, in fact!), and another big…
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    Digital Information World

  • Your 3 Step Search Engine Optimization Routine For Less Pain & More Gain - #infographic

    3 Jul 2015 | 8:00 pm
    Search Engine Optimization (SEO) is a lot like working out. It requires effort and commitment, but the results are worth it. Ready to get started? Then Use this infographic, produced by Volusion, to find the right mix of SEO tactics to build your online presence in a healthy, effective way.Step No. 1 Assess your SEO fitness level:Before you jump into a new SEO exercise regimen, it's important to take stock of your website's current SEO health. So conduct a through SEO audit, paying special attention to authority, relevancy and engagement.Step No. 2: Choose your SEO exercises:Now…
  • #SocialMedia Insights: How Hashtags Impact Instagram Engagement - #infographic

    2 Jul 2015 | 8:00 pm
    Hashtags are crucial to content discovery on Instagram. They are what connect completely unliked individuals and brands to specific moments, places and experiences.The folks at Curalate had an inkling that by not using hashtags (or by using them #Way #Too #Much), brands were missing out on a considerable amount of engagement, but they weren't sure just how much. So, to find that out, they analyzed more than 430 Million interactions across 36K brand photos from 2013 to 2015. And the infographic below illustrates what they found.
  • The State Of Content Marketing 2015: Trends And Best Practices - #infographic

    1 Jul 2015 | 8:00 pm
    Did you know that content marketing is now defined as using or creating content that is not promotional but interesting and valuable in itself. And that whitepapers used to be one of the most popular content forms (in 2013); now, 95 percent of buyers prefer shorter content formats.What if I told you, 41 percent of marketers confirm content marketing has a positive return on investment. And that buyers are most likely to share blog posts and infographics more than any other content form."Content is here to stay: no doubt about it. But how is content considered successful today, based on…
  • Social Love: Strategies to Improve Content Shareability - #infographic

    30 Jun 2015 | 8:00 pm
    Creating a website today means you have to think about more than just your content. Social media sharing is everything in today's world of marketing. Creating content that your customers want to share is only half the battle, it's even more important to make sure you've created content that is shareable and that your website makes it easy for content to be easily shared on all social media channels.
  • Train Marketing Biceps: Your 10 Minute #AdWords Management Workout - #infographic

    29 Jun 2015 | 9:37 pm
    An Adwords overview suitable for advertisers working with third-party digital agencies and wanting to evaluate what a ‘management fee’ should in most cases be buying for them. In other cases, for those who have not refined their workflow and management process and feeling a little over committed after noticing a huge skyscraper of workload peering down at them; learning to maintain multiple campaigns can get a little tricky.The ’10 minute AdWords Workout’ could be defined as a non-comprehensive, easy to follow series of best practice overviews. “When do I optimise”“What do I…
 
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    UserMarketing 101

  • Cart Abandonment Rates 2015

    Bill Cleere
    24 Jun 2015 | 3:40 pm
    Cart Abandonment continues to be a speedbump for eCommerce sites, and one that a huge numbers of companies are attempting to solve.  Salescycle details in their 2015 Q1 report that of 500 brands surveyed, the overall cart abandonment rate was 75.6%. Travel is the vertical with highest Tags:  cart abandonment, conversion rates, ecommerce, email marketing, web retargeting Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Retargeting - when to start and when to stop…
  • What is Engagement Automation?

    Lloyd Jacob
    17 Jun 2015 | 2:06 pm
    Engagement Automation (EA) is a system made to assist marketers and website owners to create on-going conversations with prospects, audiences, and customers across various channels.  Rather than the direct contact flows of sales and marketing , Engagement lets you monitor the behavior of visitors to your website Tags:  CRM, engagement automation, marketing automation, sales automation Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Q1 Facebook Report - Ads Still Growing…
  • What is Marketing Automation?

    Lloyd Jacob
    16 Jun 2015 | 4:06 pm
    “Marketing Automation” and “Sales Automation” are terms that have become quite prevalent on the web in relation to Marketing and Sales.  Since those two tactics often intersect, it’s important to understand the different types of automation available for each of the two. What is Marketing Automation? Marketing Tags:  CRM, lead gen, marketing automation, sales automation Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Profiling 11…
  • Profiling OptinMonster and WisePops

    Bill Cleere
    12 Jun 2015 | 12:59 pm
    Continuing our look at Exit Intent banner providers, we profile 2 more companies that are providing technology for website owners to retain and recapture customers before they leave the site. Optinmonster Like all exit intent companies, Optinmonster analyzes user behavior and prompts them with a targeted campaign at Tags:  customer retention, exit banners, exit intent Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Retargeting Effectiveness - By The Numbers…
  • Top Exit Intent Banner Sites Part 2

    Lloyd Jacob
    9 Jun 2015 | 10:41 am
    We’re going to look at a few more companies that offer exit intent technology in an effort to give our readers a wide knowledge of what’s available for their needs.  For site owners looking how to stop cart abandonment, retain users, and capture email addresses, Tags:  abandon cart, cart abandon, cart abandonment, exit banners, exit intent Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Profiling 11 Retargeting Companies  Profiling OptinMonster and…
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    ConversionXL

  • 11 Things That Work More Often Than Not in A/B Tests

    Alex Birkett
    2 Jul 2015 | 11:52 am
    While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. This article will give you some of these tactics to test for yourself. Let’s be realistic: websites are highly contextual, and what works for website A, doesn’t work for website B. In addition, the concept of a tactic is one thing, its impact is all about the specific implementation. So nothing in this post is guaranteed to work. That being said, there are a few tactics that we’ve seen win time and time again. These are principles that, while they don’t…
  • Key Insights from Elite Camp 2015 Speakers

    Peep Laja
    21 Jun 2015 | 9:44 pm
    Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 6th year – and the format has proven to be so successful that the event has been replicated in many other countries. Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event. Noah Kagan (Sumome): How to Grow Your Email List Super Fast Your emails subscribers are controlled by you, but Facebook, Twitter, Youtube etc followers are not. Focus on…
  • The Hard Life of an Optimizer – Yuan Wright [Video]

    Peep Laja
    16 Jun 2015 | 1:50 pm
    Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices). While optimization is fun, it’s also really hard. We’re asking a lot of questions. Why do users do what they do? Is X actually influencing Y, or is it a mere correlation? The test bombed – but why? Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer. ConversionXL Live 2016: March 30th to April 1st. Get on the notifications list to take…
  • Your Test is Only as Good as Your Hypothesis [Video]

    Peep Laja
    4 Jun 2015 | 11:56 am
    ConversionXL Live 2016 is coming up next March (get on the list to get tickets at pre-release prices). We’re going to publish video recordings of the previous event, and here’s the first one. You run A/B tests – some win, some don’t. The likelihood of the tests actually having a positive impact largely depends whether you’re testing the right stuff.  Testing stupid stuff that makes no difference is by far the biggest reason for tests that end in “no difference”. One of the speakers from the last event, Michael Aagaard – my dear friend, just…
  • Why You Should Test on Mobile and Desktop Separately

    Peep Laja
    29 May 2015 | 7:23 am
    While running A/B tests on all your traffic at once might seem like a good idea (to get a bigger sample size faster), in reality it’s not. You need to target mobile and desktop audiences separately. Here are 5 reasons why. #1: Different things work What ends up winning for desktop audiences, often does not for mobile users. If you bucket all your traffic into a single test, it might end up as “no difference” – while actually mobile was winning big and desktop losing big, cancelling each other out. This is something I see every day in my line of work: different things…
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