Content Marketing

  • Most Topular Stories

  • How To Do Storytelling at Scale

    Find and Convert » Find and Convert Blog OptimizeThis
    Bernie Borges
    13 Jul 2014 | 5:33 pm
    Brand marketers around the world have jumped on the content marketing bandwagon. Often the most common question among marketers pertains to what content to produce. Marketers want to know what content will appeal to their audience. Of course, audience focused content marketing best practices with persona analysis to determine the interest of your audience is content marketing 101. The best thing a marketer can do is to understand that people respond well to storytelling, whether B2B or B2C. Have a Storytelling Mindset Ideally, your marketing team is organized around a storytelling mindset.
  • 3 Simple Tips to Getting Started with Online Video Marketing

    Find and Convert » Find and Convert Blog OptimizeThis
    David LeFevre
    19 Jun 2014 | 6:54 pm
    As the popularity of video content is on the rise, it’s now more important than ever for marketing departments to develop an engaging video marketing strategy. Many B2B businesses are ready to dive into the world of online video marketing, but they just don’t know where to start. At first it can be intimidating, but here are 3 simple tips that can make the transition easy for your business. 1)Make Sure Your Content is a Good Fit for a Video Format Before you jump into video creation, make sure your ideas are a good fit for this medium. Some content is better suited for text in blog…
  • 3 Ways Quizzes Can Drive Social Traffic Back to Your Site

    Social Media Explorer
    Josh Haynam
    17 Jul 2014 | 3:00 am
    One struggle I see marketers dealing with on a consistent basis is driving social traffic back to their websites. A lot of content either performs well on your domain or performs well in the social world, but bridging the gap is difficult. One solution is to create quizzes, which are highly share-able on social media but can also drive traffic to specific pages on your main website. Here are three ways of using quizzes to drive social traffic back to your domain. 3 ways to use quizzes Provide more information on your site. A quiz titled “Which Cake are you?” is responsible for driving…
  • 4 Essential Steps to Improve Site Performance

    Find and Convert » Find and Convert Blog OptimizeThis
    Michelle Berdeal
    23 Jul 2014 | 6:17 am
    If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please your prospects AND search engines? How can search engine optimization help…
  • 5 Things You Must Do Before You Hit Publish

    Atomic Reach Blog :: Content Marketing & Scoring Engine
    Summer
    17 Jul 2014 | 1:46 pm
    Before you hit publish on your blog post, there is one critical step before you click that button. That mission critical step is to review your work. If you are a one-man show (where you don’t have the luxury of having a team) then you’ll be going through the system of a self-edit process. It may sound tedious but you want to make sure that your writing is polished, easy-to-read and effective. It is important that you review your work with a critical eye. You wouldn’t want the world to read poor writing, you can lose a lot of readers that way. Here are 5 things you must do…
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    Content Marketing Institute

  • Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

    Stephanie Beadell
    23 Jul 2014 | 3:00 am
    When promoting content, a good influencer outreach campaign can be the difference between hundreds of views and thousands. It can mean real press coverage, new audiences, and even revenue growth. The most successful of these campaigns begins weeks (or even months) in advance of the content’s launch, giving marketers plenty of time to nurture relationships with influencers and gain visibility within communities — essential components of any successful thought leadership strategy. In an ideal world, we would have hours to spend each day getting to know every influential website and…
  • 3 Ways to Tap Into the Most Powerful Content Tool Ever Created

    Scott Aughtmon
    22 Jul 2014 | 3:00 am
    In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future. I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing. Not only that, I will show you how it became famous because it tapped into a powerful content tool that Sachs talks about: stories. The book you didn’t know began as content marketing This tale begins when a man named George was born on November 7, 1874. He was pretty adventurous: In the 82 years he lived, he was…
  • Why We Are Hiring for a New Content Role (and You Should Too)

    Joe Pulizzi
    21 Jul 2014 | 3:00 am
    Last November, I keynoted the Niche CEO Summit alongside some amazing publishers, including Michela O’Connor Abrams, President of Dwell Media. If you are not familiar with Dwell, they have evolved from a small, niche print magazine focused on design to a fast-growing multimedia design brand. Under Michela’s leadership, they’ve become one of the top websites in the world, have nearly 300,000 paid subscribers to their magazine, and have social media audience numbers that would make you blush (including over 500,000 followers on Twitter). Sure, they’ve struggled, like all…
  • How to Find the Right Writer for Content Creation

    Jodi Harris
    20 Jul 2014 | 3:00 am
    According to CMI’s 2014 B2B Content Marketing research report, 55 percent of B2B businesses are challenged with producing enough content, and 47 percent are struggling to produce the kind of content that engages. While many considerations factor into meeting these challenges, it’s a safe assumption that the need for skilled writers is near the top of the requirements list. In fact, 64 of the B2B organizations surveyed are already outsourcing content creation to stay in step with consumers’ voracious appetite for relevant news, information, and advice. And, one topic that…
  • The Week in Content Marketing: Do We Have a Credibility Problem?

    Joe Pulizzi
    19 Jul 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher This week, Robert and I discuss Walmart’s big data move and what it means for brands. We also talk about new research indicating that sponsored content may have a trust problem and explore what an article looks like when a freelance writer “resigns” from content marketing. Our rants and raves cover NBA star LeBron James’ digital-only announcement of his return to Cleveland and an inaccurate portrayal of content marketing, and we cap off the show with a #ThisOldMarketing…
 
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    Online Marketing Blog - TopRank®

  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

    Ben Brausen
    18 Jul 2014 | 4:30 am
    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch REPORT: Facebook, Google To Represent 15% Of Total…
  • Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

    Lee Odden
    16 Jul 2014 | 3:46 am
    Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase.  Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now. As much as people toss around “digital marketing”, I get the impression…
  • Two Marketing Tips for Creating More Meaningful and Profitable Content

    Lee Odden
    14 Jul 2014 | 7:16 am
    Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how marketers who create content need to flavor their message according to the unique needs of each target audience. He shared with me how things like accepting a business card from someone in China and then writing…
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    Copyblogger

  • How to Market Your Freelance Business Without Feeling Like an Impostor

    Samar Owais
    23 Jul 2014 | 6:00 am
    You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor even if you’ve established a very solid level of authority and credibility with your blog. What if you can’t deliver? What if clients don’t love your work? What if your past success has all been a fluke? Just the thought of it makes your blood run…
  • Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message

    Demian Farnworth
    22 Jul 2014 | 6:00 am
    The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming. And let’s not forget about other media: videos, podcasts, Google+ Hangouts, photographs, etc. Shock is one way to describe our reaction to the tonnage dumped each day. Despair is another — especially for content producers who want to find an audience. The…
  • Case Study: How One Veteran’s Podcast Built a Million-Dollar Business

    Beth Hayden
    21 Jul 2014 | 6:00 am
    After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled. He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to work every day. He took a leap of faith and launched an interview-based business podcast called EntrepreneurOnFire. Within its first few months, the podcast became a top-ranked iTunes business podcast and earned a coveted spot on the “Best of iTunes” list. The podcast…
  • 5 Subtle Writing Strategies That Drive Email Signups

    Ramsay Taplin
    16 Jul 2014 | 6:00 am
    Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how do you gain more email subscribers? You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time? In this post, I’m going to share five writing strategies I use on my blogs and online advertising campaigns…
  • No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

    Henneke
    15 Jul 2014 | 6:00 am
    You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. Why is your number of email subscribers still so low? Why aren’t readers flocking to your blog? And when will those business inquiries finally arrive? We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off? Should you cross your fingers and keep plugging away? Hope that your readership will snowball? Pray that business inquiries will soon flood your inbox? You need a new blog strategy, not…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Writing Services & Quality Leadership Content for Coaches

    Patsi Krakoff
    23 Jul 2014 | 4:11 am
    If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014. If you’re interested, go to Content for Coaches Summer Sale, here. This is a special opportunity to save money on new subscriptions for quality leadership content. As a bonus, new clients can purchase 12…
  • Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

    Patsi Krakoff
    22 Jul 2014 | 6:44 am
    Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! It’s summer. It’s hot. Could you use a pick-me-up? A bit of inspiration or silliness? How about something to chew on or get you unstuck? How about your clients and followers? In Snappy Sassy Salty: Wise Words for Authors and Writers, you will find all that and more. This is a collection of favorite…
  • E-Newsletters: What’s the Ideal Format?

    Patsi Krakoff
    16 Jul 2014 | 11:30 am
    Newsletters: What’s the best format to send yours so it gets delivered, opened, and read?  There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text. With more and more people using smart phones, iPads, e-readers, and laptops, does anyone prefer plain text? What about PDF files? (Either sent as an attachment, or viewed as a page on their websites.) Here’s my perspective: If you want readers to…
  • E-Newsletter Review: Is There Something Wrong?

    Patsi Krakoff
    9 Jul 2014 | 7:31 am
    How’s your e-newsletter? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters. I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here. I shared many positive comments on the benefits of…
  • Newsletters, Social Media, Blogs: What’s Best?

    Patsi Krakoff
    3 Jul 2014 | 4:18 am
    Have blogs and social media replaced e-newsletters? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.” Ask other professionals if they’re getting results from an e-newsletter, and then judge for yourself if it’s worth the time and effort (and money). Here are other comments I received: “I just met with the COO at a company where I’ve…
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    Influential Marketing

  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    Rohit
    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    Rohit
    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
  • Tuesday Talks: My Biggest Failure As An Entrepreneur | A Marketing Keynote Presentation

    Rohit
    15 Jul 2014 | 6:42 am
    Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at a Tech Cocktail event around the time of launching Likeonomics.  The talk ranged on a bunch of topics – one of the rare chances when I’m asked to just get on a stage and talk without preparation. The story featured in this talk is about my first and biggest failure as an entrepreneur…
  • Tuesday Talks: Why Faceless Organizations Never Win | A Marketing Keynote Presentation

    Rohit
    8 Jul 2014 | 8:43 am
    I don’t mind being recorded. Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually.  While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting my talks and speaking at mostly private closed events, I have amassed a fairly large collection of videos from all of this speaking that I have rarely had a good way to share publicly.  Until now. Starting today – and every Tuesday afterwards, I plan to share a new video curated…
  • The Underappreciated Brilliance Of The Helpful Honda Campaign

    Rohit
    7 Jul 2014 | 10:19 am
    In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to paying for parking all day in Old Town Pasadena while covering meters with blue…
 
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    Web Ink Now

  • Sales Benchmark Index lists its competitors on its new site

    David Meerman Scott
    22 Jul 2014 | 6:59 am
    Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey, Bain, Accenture, and others. The page also includes links to the competitors sites. Interesting move! Sharing the names of your competitors with your buyers I’m friends with Greg Alexander, CEO of Sales Benchmark Index. We served on the Eloqua advisory board together. @GregAlexander is very active in social media and is…
  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
  • The #Social CEO Drives Business for their Company

    David Meerman Scott
    14 Jul 2014 | 6:33 am
    When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a social CEO. Richard Branson, Marissa Mayer, and Arianna Huffington all have something in common. Not only are they CEOs of large organizations, they are also top executives on social media with a combined 6 million Twitter followers. I have had the social CEO discussion with leaders of smaller organizations and when done right, being social allows direct engagement with…
  • New Rules of Marketing and PR latest edition now out in audio

    David Meerman Scott
    9 Jul 2014 | 2:29 am
    One of the challenges with a book that updates every two years is keeping each of the formats current. The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition (which released last year). Simultaneous with the print release, my publisher John Wiley & Sons also released in the various ebook formats like Kindle, iBook, Nook, and others. New Rules of Marketing and PR latest edition now out in audio Now the audiobook version of the 4th edition is released. I read the introduction to the book. The availability of the latest edition in…
  • Agile Sales Require a Real-Time Mind-Set

    David Meerman Scott
    8 Jul 2014 | 10:49 am
    The real-time mind-set recognizes the importance of speed. It is an attitude to business — and to life — that emphasizes moving quickly when the time is right. For decades the typical Wall Street bond trader has worked in a high-pressure atmosphere ready to make split-second decisions based on information scanned from real-time data and news feeds. The traders peer intently at bond prices displayed on the Bloomberg and Reuters screens, poised and ready to commit huge sums of money when the moment is right. Data from futures markets and stock exchanges update the instant a trade is made.
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • How to Engage Lurkers on Social Media

    Summer
    22 Jul 2014 | 1:54 pm
    Most people are lurkers on social media. For quite some time now, the popular 99-9-1 rule applied to social media has been floating around. It states that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. What are lurkers? These are people who are following your social media account(s) consuming your content but not interacting with it (or you). They read the content but rarely respond or share. Let’s use Twitter as an example. A person will create an account and test out a few tweets (“Hello world”…
  • How Do You Get To Know Your Audience The Best?

    Jeanne Sachs
    21 Jul 2014 | 4:19 pm
    Audience, Customers, Consumers, Readers.  No matter what “label” you put on them, they are the people you are thinking about when you are writing your content whether it’s being published on a website, blog, in email or even somewhere else on the web.  They are real people with varying interests, knowledge, time, needs, desires and so much more. Many bloggers, Brands and Publishers go to great lengths to understand the people they write content for.  And there is so much data available today. As you well know, we are in the age of “Big Data”.  Back in the…
  • 3 Simple Ways to Incorporate Visuals Into Your Marketing Strategy

    Julian
    18 Jul 2014 | 8:55 am
    One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads. Graphic design is more than pretty pictures and fancy text. It’s a means of visual communication to convey information in an interesting and appealing way. Getting your graphic designer to create images with a consistent look will also strengthen your brand’s visual identity and create an instantly recognizable…
  • 5 Things You Must Do Before You Hit Publish

    Summer
    17 Jul 2014 | 1:46 pm
    Before you hit publish on your blog post, there is one critical step before you click that button. That mission critical step is to review your work. If you are a one-man show (where you don’t have the luxury of having a team) then you’ll be going through the system of a self-edit process. It may sound tedious but you want to make sure that your writing is polished, easy-to-read and effective. It is important that you review your work with a critical eye. You wouldn’t want the world to read poor writing, you can lose a lot of readers that way. Here are 5 things you must do…
  • 5 Things You Can Do To Screw-Up A Perfectly Good Story

    Alana Horn
    17 Jul 2014 | 6:51 am
    Is there a secret sauce that goes into creating a great post that connects with your audience? I believe that writing is an art, a form of personal expression.  The topic is irrelevant however, it’s how you articulate your story that matters and how your expression of information affects the audience that ingests it. Writing to influence others is for sure the most challenging.  Obviously it is extremely difficult to understand what goes on in somebody else’s mind so when writing you just have to try your best to communicate with others so that your audience understands and…
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    Conversation Agent - Valeria Maltoni

  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
  • Happy Birthday to Me

    Valeria Maltoni
    19 Jul 2014 | 4:30 am
    Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • When Science, Customer Service, and Human Subjects Research Collide

    Valeria Maltoni
    18 Jul 2014 | 2:45 am
    Two points of note on research about human subjects to provide better service experiences: Social media platforms and the technology companies that produce our shared social playgrounds blur the boundaries between practice and research. They (we?) have to, in many cases, to improve the products that companies provide users. That’s no easy thing if you’re in the business of providing a social experience through your technology! But that does not exempt companies, any more than it exempts researchers, from extending respect, beneficence, and justice to individuals sharing their daily…
  • Warby Parker's CEO on Disruption and Consumer Experience

    Valeria Maltoni
    17 Jul 2014 | 2:45 am
    Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. Neil Blumenthal co-founded Warby Parker# out of his apartment in Philadelphia in 2009-2010 to create an alternative to three problems: rising prices of glasses a mediocre customer experience low innovation in the sector In the process, he learned a thing or two about what makes a good business work (B Corporation) by designing a product and experience that together make the marketing built-in. They sold their first inventory in 3 weeks and had 20,000…
  • Identity and the Internet

    Valeria Maltoni
    16 Jul 2014 | 2:45 am
    Google just announced# that it has dropped the real name restrictions it placed upon users of its Google+ social network. It is confusing to people when policies or rule change without a clear understanding of the impact on what is possible that was not before. Because we are constantly negotiating sense-making (as in "what does this mean to me"?) with next steps (as in "what I should do"), this change in policy prompts a reflection on the nature of identity on the Internet. So I went back to my notes from a post written more than three years ago by one of Twitter co-founders: “I've found…
 
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    Marketing Darwinism

  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 Jul 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
  • CMOs Win When High-Value Customers Are Treated Personally Online

    Paul Dunay
    13 Mar 2014 | 11:00 am
    With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to…
  • 4 Lessons from Responsive Design for CMOs

    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
  • Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

    Paul Dunay
    15 Jan 2014 | 10:00 am
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. Better yet, the price was just right, ranging between 15 to 25 cents per click. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world. Now there is a…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Yep. I’m back.

    Ian Lurie
    18 Jul 2014 | 11:26 pm
    Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done. At that point, he could see Portent needed me back in the job, doing what I love. The bear left. I’ve said that running an agency is like wrestling with a s–t covered bear. I got some time to wash the stink off. After 19 years, I needed that. In another 19, I’ll need…
  • The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

    Josh Patrice
    18 Jul 2014 | 11:42 am
    So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now, we’ve all lived in the happy world of Net Neutrality. Net Neutrality holds that the Internet should be a neutral channel of digital data where no single individual or business (same thing, thanks Supreme Court!) has an (dis)advantage. Right now, that’s not just theory. It’s how the internet is: My blog,…
  • SOS: Save Our (Organic) Social

    Madelaine Kellman
    17 Jul 2014 | 12:22 pm
    It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that if implemented correctly can potentially improve your organic reach and help bolster your overall organic social efforts across multiple platforms. This important strategy is simply ensuring that you have the correct social media metadata coded into every piece of content you post. Social metadata is something that you…
  • How to Create an Online Experience for Humans

    Meegan Kauffman
    8 Jul 2014 | 10:07 am
    The rules of Internet marketing change all the time, and it’s increasingly difficult to keep up. What animal is Google focusing on now? Your site should load in under a millisecond, right? Or should it load before your customers even search for it? As frantic as the world of Internet marketing may seem, the end goal is always the same: create an efficient and valuable experience for your customers. With so many tools to use and rules to follow, it’s easy to forget that all this is being created for a human being. Whether it’s rubber boots or cloud storage solutions, the purpose of…
  • Presentation Horrors: Don’t Do These Things

    Ian Lurie
    7 Jul 2014 | 3:34 pm
    I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it. The post Presentation Horrors: Don’t Do These Things appeared first on Portent.
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    Brian Solis

  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
  • Social Media is Lost Without a Social Compass

    Brian Solis
    7 Jul 2014 | 11:21 am
    Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations…
 
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    nick burcher

  • FIFA World Cup 2014 memes - my favourites from the last 4 weeks...

    13 Jul 2014 | 9:09 am
    The FIFA World Cup 2014 is almost finished and I’ve really enjoyed it! Furthermore, social media has been alive throughout and it has been great fun to see the iconic moments of this tournament played out through memes and online discussion.From start to finish key moments have been amplified online and on the final day of the 2014 FIFA World Cup tournament I wanted to capture some of the most entertaining here:1) Van Persieing The opening round saw my favourite goal of the tournament as Spain and the Netherlands were matched up again in Salvador. After going 1-0 down, a remarkable…
  • Diplo using Instagram to tease his latest remix

    29 May 2014 | 6:19 am
    Producer / remixer / artist Diplo is currently in the process of remixing Lorde's 'Tennis Court.' We know this because he decided to tease us using his Instagram account. A black and white Instagram video clip highlights some of the new tune and sees Diplo's 613,269 Instagram followers alerted to his new work - a simple but clever way of leveraging a social space to introduce a new release!Diplo Instagram teaseRelated posts
  • Arsenal players Facetime Theo Walcott after FA Cup Final victory

    18 May 2014 | 6:01 am
    The 2014 FA Cup Final saw Arsenal play Hull at Wembley Stadium in London.  After a great game Arsenal won the FA Cup trophy, but, after getting injured in an earlier round, Arsenal's Theo Walcott was not at Wembley stadium. Theo Walcott's Arsenal team mates felt sorry for him, so they 'Facetimed' him directly from the pitch!Theo Walcott Arsenal Facetime at the FA Cup FinalOn their official YouTube channel Arsenal published this short video showing how Carl Jenkinson and Alex Oxlade-Chamberlain celebrated the FA Cup Final win with Theo Walcott through Facetime.  Technology has moved…
  • Will.i.am taking live selfies on The Voice UK #thevoiceuk

    22 Mar 2014 | 2:33 pm
    In the first series of The Voice UK in 2012 I posted about Will.iam surreptiously using his phone to live tweet during the show direct from his judges chair.  At the time Will.i.am tweeted 'I told the bbc: "it may seem odd me tweeting...but trust me...this will be the norm one day & people are going to copy it"...'Move on 2 years to today and The Voice UK is highlighting tweets on screen and both presenters and judges are running around taking and posting selfie photos.  Will.i.am is the protagonist for all of this, has an iPad with him in his chair and has been busy posting…
  • FIFA World Cup Trophy Tour by Coca-Cola - get a photo with the Trophy!

    15 Mar 2014 | 1:44 am
    The FIFA World Cup Trophy Tour by Coca-Cola has been running since September 2013 and sees the FIFA World Cup trophy touring the world in advance of the Brazil competition. FIFA World Cup Trophy Tour by Coca-Cola route mapLast night the #trophy was in Westfield in London (W12) and it was a great experience! Trophy Tour attendees could have their photo taken with the FIFA World Cup and were then given a print of the photo + a link to a free digital download of it. Here's part of my photo (I've edited out the other people as I haven't asked their permission about whether I can post them…
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    The Toad Stool by Alan Wolk

  • Changing Business Models: C-Suite TV and The Value of a Strong Brand

    21 Jul 2014 | 5:42 am
    I don’t usually do self-promotion for a company I work for, but last week Piksel launched something that I think is noteworthy.Jeffrey Hayzlett is a well-known fixture on the business conference circuit, the author of several well-known books and the host of Bloomberg TV’s successful The C-Suite show. He’s got a powerful social media presence: 65,000 Twitter followers, 35,000 Facebook fans, with more following him through his website and things like the Hayzlett Book Club.Which is important because last week, Jeff launched his own video portal, C-Suite TV, via Piksel. It’s a place to…
  • What's Holding Up TV Everywhere?

    17 Jul 2014 | 1:16 am
    Earlier this week, the 9th Circuit denied Fox’s appeal of the District Court’s denial of a preliminary injunction against Dish and its SlingHopper app, ruling that the app did not appear to be causing “imminent danger” to the Fox network. The battle itself, over technology that’s (a) already out of the bag and (b) gives consumers access to the content they’ve already paid for (albeit on an alternate device) is just one sign of why TV Everywhere is still pretty much TV Nowhere in the US right now.IN HOME VS OUT-OF-HOMEOne of the key sticking points seems to be confusion over the…
  • New on Beet.TV: Video Interview About How To Make More Money With Video

    1 Jun 2014 | 10:16 am
    I was interviewed by Andy Plesser this week on what's going on with Piksel and how the merger of video and TV is opening up a whole new world of money-making opportunities. Watch below or on Beet.tv
  • New At The Guardian: The Future of Monetising Television

    9 May 2014 | 9:51 am
    Can something as unsexy as non-skippable VOD really be the savior of the TV industry's current business model? That's the argument I'm making in this piece that's up today at The Guardian.While the changes brought about by technology are threatening to dismantle the television industry as we know it, a saviour may arise from a most unlikely place: Video On Demand, or VOD. Because in a world where all programming is available on demand, all the time, there may be hope for the existing models yet.While the UK has had BBC's iPlayer for several years now, there is no equivalent in the US. VOD is…
  • Talking Head: Commenting On The Aereo Case On CBC National News

    23 Apr 2014 | 9:29 am
    I was interviewed by Aaron Saltzman from CBC (Canadian Broadcasting Corporation) about why today's U.S. Supreme Court decision about Aereo could affect TV viewing everywhere. (Piece is very well done. You can find me at 02:09. Watch below or on the official CBC site)
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    Servant of Chaos

  • Creating a sustainable food culture with @OzHarvest for #ThinkEatSave

    Gavin Heaton
    21 Jul 2014 | 2:59 am
    In 2013, OzHarvest set themselves the goal to “feed the 5000” using rescued food. And after that first successful initiative, in 2014, the aim was to grow the one-day event significantly. For ThinkEatSave, OzHarvest partnered with with the United Nations to tackle the issues of food and nutrition security and sustainable food systems. Some of the nation’s top chefs, politicians and celebrities united at events held across Sydney, Adelaide, Brisbane, Melbourne and Newcastle to take a stance against food waste, and serve thousands of members of the public a free, delicious and hearty hot…
  • Challenges Facing the Digital Economy #SMWsyd

    Gavin Heaton
    15 Jul 2014 | 9:17 pm
    As part of the planning and advisory work that I am doing with Social Media Week, Sydney, we took a few moments out recently to share our thinking on the challenges that are facing Australia’s digital economy. This video captures the hot topics according to Tiphereth Gloria, Joanne Jacobs, Katie Chatfield, Ross Dawson, Jeff Bullas and myself. It’s shaping up to be an excellent conference. Hope you can make it. Tweet
  • Speak Up About Mental Health

    Gavin Heaton
    13 Jul 2014 | 11:19 pm
    Years ago when Mark Pollard and I were working on The Perfect Gift for a Man, we felt like we were doing something important – encouraging people, men in particular – to speak up, write and share their stories. And it wasn’t just the fact that young men commit suicide at more than three times the rate of women of the same age – nor even the severe impact that depression is having on young people – that was staggering. It was the way that people and stories came out of the woodwork once we asked. Stories are a powerful way of connecting – but they do need to find a space in which…
  • Going Viral for all the Wrong Reasons

    Gavin Heaton
    15 Jun 2014 | 4:25 am
    Every time someone reads, clicks or shares a link or piece of content that we have created, it sends a small dose of dopamine into our brain. This release provides us with a sense or reward, pleasure – and encouragement. It’s why (for the marketer) digital marketing or social media can be addictive. It is also why those who don’t use social media fail to understand the way that participation can become contagious – or how content can go “viral”. Unfortunately, the concept of “virality” has positive and negative connotations. And while the highs that come with a viral “hit”…
  • Tales of the One in Ten

    Gavin Heaton
    5 Jun 2014 | 6:04 am
    Disadvantage can shape an entire life. This short, animated film by The Smith Family called, David & the Big Heavy, follows the true story of a young boy struggling to cope with issues at home and school as his family adjusts to life in a new country. But then something happens that he could never have imagined. Watch and share and help change someone else’s story. Tweet
 
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    ChaosScenario

  • No Diving Allowed: Putting Performance First to Make Sure Your Projects Start Right

    Cam Beck
    30 Jun 2014 | 1:31 pm
    Starting a new client-agency relationship can be very exciting. It isn’t uncommon for a new pairing to be jointly celebrated with announcements given to a cheering crowd, toasts, and cake. Once a company has decided to invest in a new digital marketing project, those responsible for its completion are under considerable pressure to speed up the development cycle and start getting results. The primary result project managers seek is the conclusion of the project. However, in all of the excitement about the new project and the rush to get it done, design teams must not neglect the first step…
  • Getting Them to Click: Information Foraging in the Wild

    Cam Beck
    2 Jan 2014 | 9:10 am
    In spite of traditional marketers’ best efforts over the years to influence human behavior, mind control is still thankfully beyond our reach. But getting people to do what they ought to do in the wild doesn’t require mind control any more than getting a lion to chase a gazelle does. All you need to know is what they’re looking for and provide a clear trail to their prey. The lion provides the appetite. That’s the basis of a theory developed by a couple of researchers at the Palo Alto Research Center in the early 90s. They postulated that people’s information-seeking behaviors are…
  • But what if they leave my site?!

    Cam Beck
    5 Nov 2013 | 3:47 pm
    Small- to mid-sized companies may have a heck of a time getting attention. Because of their size, they likely don't have the resources to afford integrated, enterprise-level solutions, and therefore rely on third parties to fulfill certain functions in a potential customer's web experience. These third party solutions may, in the short term, take users to a different domain or subdomain. They may or may not include: eCommerce storefront Loyalty programs Application process And small- to mid-sized companies aren't alone. Even larger companies looking to be efficient with their budgets may run…
  • Hobby Lobby: The Intersection of Belief and Business

    Cam Beck
    3 Oct 2013 | 10:18 am
    Hobby Lobby finds itself amidst controversy again this year when, allegedly, some frontline workers expressed some sort of rejection of or indifference towards the business of Jews.  I've never looked into it, but I can imagine that Hobby Lobby probably attracts people who identify as Christian, just by reputation of the company. However, I wonder if there is a corporate culture that endeavors to teach how Christian principles meet everyday management and interaction with non-Christians. The Bible tells Christians to spread the Good News to all nations, but even as a company that (probably)…
  • The Google Encryption Dilemma

    Cam Beck
    27 Sep 2013 | 8:13 am
    If you've been only moderately interested in looking at your search reports in Omniture, Google Analytics, or whatever tracking software you're using for your website, you've probably noticed an alarming growth in the number of referring search keywords that are (not provided) for you to see. If you're in this space heavily, you're probably well aware of it, and you may be  a bit miffed at Google for taking away these insights from you. I've also come to enjoy the sorts of insights made available by this data, but take some comfort knowing that the sky is not falling. Your jobs just got a…
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    Web Strategy by Jeremiah

  • Collaborative Economy Markets: Platforms, Providers, and Partakers

    jeremiah_owyang
    11 Jul 2014 | 7:51 am
    Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine…
  • Why Investors are in Love with the Collaborative Economy

    jeremiah_owyang
    3 Jul 2014 | 12:43 pm
    Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work…
  • 12 Collaborative Services for Success at Work

    jeremiah_owyang
    16 Jun 2014 | 8:39 am
    This post was originally posted on Shareable, the leading website on the growing movement. Top photo credit: Yusuke Kawasaki. The collaborative economy empowers ordinary people to share their unused resources, such as time and goods, often in a peer-to-peer commerce model. We tend to think of this model impacting us as individuals, as illustrated in the popular Honeycomb graphic. However, shared services (many of which I use) aren’t limited to personal use. The collaborative economy model is expanding to include these strategies and technologies at the B2B level. See my quick guide…
  • Tesla Lets Go, to Gain the Market

    jeremiah_owyang
    14 Jun 2014 | 7:56 am
    Can a corporation let go, in order to win it all? Tesla has deployed a business strategy we call “Provide a Platform” which enables your ecosystem to design, build, enhance, fulfill, support your own products for you. Tesla, who’s already a market leader in their category, made a surprising move, by releasing their patents as open source.  This move patterns co-innovation moves we see from companies in the Collaborative Economy that are partnering with their own customers to create products like GE+Quirky, Barclay’s Card Ring, and others companies that I share from my…
  • Don’t Protest the Collaborative Economy –Lead It

    jeremiah_owyang
    12 Jun 2014 | 2:44 pm
    Yesterday, thousands of infuriated taxi drivers across dozens of European cities brought transportation services to a standstill. The taxis launched the “Escargot Protest” intended to stopped traffic in objection to Collaborative Economy startups Uber, Lyft and other similar startups. While they raised global attention, they lost a day’s wages, angered their own customers who were seeking to commute and, ironically, caused an 850% increase in Uber business, making Uber a trending term in UK, resulting in government officials mocking the taxi drivers. The taxi protest against the…
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
 
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    Seth Godin's Blog on marketing, tribes and respect

  • Same as it ever was

    Seth Godin
    23 Jul 2014 | 2:04 am
    Here are two of the first photographic portraits ever taken, far more than a hundred years ago: They could have been taken with Instagram, no? I'm all in favor of self-driving cars and advanced robotics that will change everything. But few of us get to do that for a living. Mostly, we find new ways to do old things, better. No need to fool yourself into holding back just because your innovation or product doesn't contain a flavor that's never been tasted before or an experience previously unimagined. Find something that will touch us, move us, improve us or change us. Then ship.
  • Where's your bumper?

    Seth Godin
    22 Jul 2014 | 2:19 am
    If you spend just a few minutes listening to a great radio station, you'll know it's them. They've worked hard to make sure that the promos they run sound unique and welcome and friendly. You're home. People in radio call these little promo moments, "bumpers." Now that we're all in the media business, we can have them too. During their glory days, MTV understood this. Anyone could run music videos, of course, but the promos, the little in-between shorts, those could only belong to one network. Many listeners to Sirius/XM recoil when they hear the incessant bumpers that run on channels devoted…
  • Finding your peer group

    Seth Godin
    21 Jul 2014 | 2:53 am
    Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.        
  • Go first

    Seth Godin
    20 Jul 2014 | 2:55 am
    Before you're asked. Before she asks for the memo, before the customer asks for a refund, before your co-worker asks for help. Volunteer. Offer. Imagine what the other person needs, an exercise in empathy that might become a habit.        
  • Two new videos

    Seth Godin
    19 Jul 2014 | 10:49 am
    No content online is 'rare', but here are two presentations you might not have seen before: ...from the Maker Faire, and here's a speech I did last year at Nearly Impossible in Brooklyn: Seth Godin | Nearly Impossible 2013 from Nearly Impossible on Vimeo.        
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    Greg Verdino's Marketing Blog

  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 4 Essential Steps to Improve Site Performance

    Michelle Berdeal
    23 Jul 2014 | 6:17 am
    If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please your prospects AND search engines? How can search engine optimization help…
  • How To Do Storytelling at Scale

    Bernie Borges
    13 Jul 2014 | 5:33 pm
    Brand marketers around the world have jumped on the content marketing bandwagon. Often the most common question among marketers pertains to what content to produce. Marketers want to know what content will appeal to their audience. Of course, audience focused content marketing best practices with persona analysis to determine the interest of your audience is content marketing 101. The best thing a marketer can do is to understand that people respond well to storytelling, whether B2B or B2C. Have a Storytelling Mindset Ideally, your marketing team is organized around a storytelling mindset.
  • Chipotle Niche Keyword Strategy Drives SEO Performance

    Billie Ginther
    2 Jul 2014 | 5:39 am
    While researching SEO strategy data recently, I uncovered some performance indicators that I though were worthy of sharing. This particular strategy is only valuable when pairing a trending topic buzzword, in this example, Chipotle, with a more niche long tail keyword that is relevant to both your title and content strategy. Creating informative and valuable content is vital. However, keywords can impact discoverability when embracing an objective-driven content strategy that focuses less on exact match keywords and more on keyword roots that are most valuable and descriptive to your brand…
  • 3 Simple Tips to Getting Started with Online Video Marketing

    David LeFevre
    19 Jun 2014 | 6:54 pm
    As the popularity of video content is on the rise, it’s now more important than ever for marketing departments to develop an engaging video marketing strategy. Many B2B businesses are ready to dive into the world of online video marketing, but they just don’t know where to start. At first it can be intimidating, but here are 3 simple tips that can make the transition easy for your business. 1)Make Sure Your Content is a Good Fit for a Video Format Before you jump into video creation, make sure your ideas are a good fit for this medium. Some content is better suited for text in blog…
  • Are B2B Firms Ready for $10M Spam Fines?

    Billie Ginther
    13 Jun 2014 | 7:45 am
    US Business-to-Business Companies Must Re-think Commercial Electronic Messaging Strategy Canada’s new CASL commercial electronic messaging (CEM) Spam regulation goes into effect July 1, 2014.  US businesses that promote in North American or on a global scale must take heed of the new requirements or face big fines. This creates some unique challenges for B2B sales and marketing. Is your business ready for the new requirements? Whether you are a B2C or B2B business, CEM can drive profitable revenue. While the laws are intended to eradicate the invasion of flagrant spam to consumers,…
 
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
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    SEO Copywriting

  • SEO Copywriting Top 10: July 16 to 22, 2014

    Tracy Mallette
    23 Jul 2014 | 3:00 am
    Niche market? There’s a content strategy just for you! You freelance SEO copywriters won’t want to miss this one! In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers and how one email netted a freelance writer over seven grand! You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far. AND … Got an unfamiliar niche? Check out #8 for a content strategy that’s perfect for you! There’s more copywriting greatness in…
  • Creating Blockbuster Content: 7 Essential Tips for SEOs

    Danny Goodwin
    17 Jul 2014 | 3:00 am
    More content no longer means more success in SEO. It just means too much content. When it comes to content creation, we’re seeing a shift in quantity to real quality. The launch of Google’s original Panda algorithm, which targeted thin content, started this big focus shift, which continues to this day. At SMX Advanced, Brent Csutoras, Social Media Strategist & Owner at Kairay Media, shared seven essential tips on how to create blockbuster content today. Here’s a recap. 1. Goals Define Your Definition of Quality Quality is in the eye of the beholder (the reader or…
  • SEO Copywriting Top 10: July 9 to 15, 2014

    Tracy Mallette
    16 Jul 2014 | 3:00 am
    Delve into the psychology of anticipation in this week’s SEO Copywriting Top 10. There are a couple posts about the psychology of conversion for you this week. Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples. Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career. The anticipation must be killing you, so I’ll let you get to it! 1. Mike Murray writes The Great Content Checklist: Tips, Tools, and…
  • 9 (more) questions writers ask about SEO copywriting

    Heather Lloyd-Martin
    10 Jul 2014 | 3:00 am
    Would being an SEO copywriter make you smile? Wondering if you’d be happy as an SEO copywriter? In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you. I originally wrote this post in 2012 and I’ve updated it to reflect other questions I answer every day. Enjoy! I’m a print copywriter.  Are you sure that I can learn this? Or can an old dog…
  • SEO Copywriting Top 10: July 2 to 8, 2014

    Tracy Mallette
    9 Jul 2014 | 3:00 am
    This post is packed full of search! There’s a whole lot about SEO in this week’s Top 10! Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic. But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re one of us! Oh, and there also really is more.) Builtvisible gives you a candidate’s perspective on landing an SEO gig, and Arnie Kuenn interviews Danny Sullivan on the state of search. Go forth…
 
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • 3 TED Talks That Uncover the Secrets of Storytelling

    Julie Neumark
    22 Jul 2014 | 9:00 am
    When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.I was already boring myself to death and I hadn’t even begun to write.We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits...Read the whole entry... »        
  • How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness

    Shannon Paul
    22 Jul 2014 | 3:00 am
    Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss. For those less familiar with Fifth Third, we’re known as the Curious Bank, so we take pride in our ability to challenge ourselves to ask better questions to find better solutions.Rather than focusing on late payments, we asked ourselves if there was a way we could help these customers get back to work. By helping them with the true root of the...Read the whole entry... »        
  • 6 Questions Your Boss Should Ask Before Approving Your Content Marketing

    Jay Baer
    20 Jul 2014 | 6:00 am
    Last week, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.Here’s a Jay Today video about how to get approval for your content marketing programs in a company environment (transcript below, if you prefer)JayToday is available on Youtube, iTunes (as a video podcast), and at ...Read the whole entry... »        
  • Is Podcasting the Most Underrated Content Marketing Tactic?

    Jay Baer
    18 Jul 2014 | 3:00 am
    Tweetable MomentsYou need to have commitment, because your audience has committed to you.BobKnorppTweet ThisPodcasting Is Alive and WellBob Knorpp is a podcasting legend and pioneer. His weekly podcast The BeanCast is the “definitive conversation on trends that impact your brand.” So when did he start? “Right after Chris Brogan proclaimed that podcasting was dead.” That was back in 2008.At the time, podcasting was in a definitive downtrend, and Bob decided he was...Read the whole entry... »        
  • The Importance of Learning in Your Content Marketing Strategy

    Justin Lambert
    17 Jul 2014 | 9:00 am
    If money and time were non-factors, what would you absolutely love to learn about?Taking a step further back, how do you feel about learning in general?Some people love it. Others can’t stand learning by trial and error. They want to get it right the first time every time, so they spend a lot of time with books and strategies trying to work everything out to the T, sometimes even getting stuck in “analysis paralysis.”But life is messy, and it’s constantly changing the...Read the whole entry... »        
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    PR 20/20 Blog

  • How to Use Marketing Automation to Improve Your Lead Nurturing

    17 Jul 2014 | 1:50 pm
    “I, for one, welcome our robot overlords.” Ken Jennings wrote that as he lost the quiz game Jeopardy to Watson, IBM’s super-intelligent computer. Jennings was the show’s most winning contestant, but was bested by the company’s collection of computing power and artificial intelligence. Just because the machines got the best of Ken doesn’t mean marketers can’t coexist with them. And for marketers, that means marketing automation.  How Marketing Automation Improves Lead Acquisition and Nurturing PR 20/20 founder Paul Roetzer (@paulroetzer) describes…
  • Marketing and Sales Alignment: New Strategies for New Buyers

    16 Jul 2014 | 6:30 am
    An evolution in the buyer journey has caused a fundamental power shift in the direction of the consumer. As marketing controls a greater share of the purchasing conversation, the roles of both marketing and sales are changing. What must follow is a new dynamic between sales and marketing, and new strategies to capture and convert leads. Agree to Accountability. As Trish Bertuzzi (@bridgegroupinc) explains, sales and marketing have decidedly different strategic approaches: Team-to-many vs. one-to-one, a team approach vs. personal accountability, and so on. While the methods may differ, what…
  • Get Liked: Reinvent Your Social Media Strategy

    8 Jul 2014 | 5:15 am
    Thanks to social, today’s marketing pros have the power to shape a virtual identity. Social media is the convenient meet-up for both personal and professional networking needs. It offers information sharing and personal connection.  Unfortunately, too many brands are fumbling their way through social without a strategy or a purpose. Whether you’re perfecting a company image, or your own personal brand, there are ways to be more relatable, and likeable, on social. Below are three tips to make your efforts more focused, strategic and brand-centric.    1. Strike a…
  • 4 Rules to Creating Social Media Content That Cuts Through the Noise

    1 Jul 2014 | 5:30 am
    Social media has massively shifted the way we interact, share information, form relationships and conduct business. Marketers want to harness the power of social media, but content oversaturation has filled channels with a lot of noise, making it difficult to connect and convert. It’s time to finally figure out how to create social media content that stands out.  In Jab, Jab, Jab Right Hookauthor, entrepreneur and social media expert Gary Vaynerchuk (@garyvee) shares lessons his team at VaynerMedia (@VaynerMedia) have learned about successful social media and digital marketing…
  • The One Marketing Plan You Shouldn’t Live Without, But Often Do

    19 Jun 2014 | 4:40 am
    Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my cousins. It was one of the more memorable gifts that year because I was obsessed with seeing the hidden picture. The trick is you cross your eyes, squint and hum the theme song from Gilligan's Island. These Magic Eye pictures are not all that dissimilar to what a marketer would see if all the marketing and performance data available to them was compacted into a small rectangle. We are overwhelmed with data from every marketing channel, tool and platform used to run our campaigns. What we need is a way to…
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    Social Media Explorer

  • There Is No Reason To Like A Facebook Page

    Matt Hollowell
    23 Jul 2014 | 3:00 am
    Full disclosure: I “like” 256 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 256 Pages are using Facebook. A cursory glance shows that many of these Pages haven’t posted a thing in several months, and many, many more haven’t posted an interesting thing in a much longer than that. So why am I participating in such massive apathy and fraud? Why am I acting like I care when I really don’t? Why am I doing a disservice to so many Social managers and brands? Indifference and laziness, mostly. But today, I quit, and I’m calling you to the…
  • Why are companies so horrible at communicating?

    Nichole Kelly
    22 Jul 2014 | 3:00 am
    In the last few months, I’ve had numerous real-life interactions with companies and front-line employees. And one thing is clear: companies suck at communicating in real life. This revelation begs the following question: how can they ever possibly get it right online? As we sit and watch the latest customer service issue go viral, we all need to sit back and ask where leadership went wrong. Putting the entirety of social media’s fate on the backs of marketers who are trained communicators is a reflection of the lack of trust in our employees who deal with our customers every day, and this…
  • Content Lessons From The Real Pros

    Jason Falls
    21 Jul 2014 | 3:00 am
    Saturday night’s Dwight Yoakam show at the annual Forecastle Festival in Louisville was my fourth or fifth time seeing him. Not many famous people hail from my hometown, and fellow Pikevillians tend to keep track of the ones that do. One subtlety I noticed about Yoakum’s performance this time around that was different than my previous concerts was the choice of material. Yoakam and band played a wide variety of his hits from as far back as Guitars, Cadillacs, Etc., Etc., his first album from 1986. At previous shows, he played mostly songs from whatever album he was touring to support with…
  • 3 Ways Quizzes Can Drive Social Traffic Back to Your Site

    Josh Haynam
    17 Jul 2014 | 3:00 am
    One struggle I see marketers dealing with on a consistent basis is driving social traffic back to their websites. A lot of content either performs well on your domain or performs well in the social world, but bridging the gap is difficult. One solution is to create quizzes, which are highly share-able on social media but can also drive traffic to specific pages on your main website. Here are three ways of using quizzes to drive social traffic back to your domain. 3 ways to use quizzes Provide more information on your site. A quiz titled “Which Cake are you?” is responsible for driving…
  • How Sococo is Completely Transforming the Virtual Office

    Nichole Kelly
    16 Jul 2014 | 3:00 am
    One of the biggest challenges within a remote work environment is how to encourage the natural collaboration that would happen inside of an office environment. This is one of the things SME has been trying to figure out for the last couple of years. We know that most people don’t get their best work done in a cubicle so we’ve shunned opening a corporate office, but we wanted to figure out a way to capture those water cooler conversations and ad-hoc brilliance that comes when two people start hashing out a problem in the hallway. We just figured out a huge shortcut to getting all the…
 
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    9 INCH MARKETING

  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
  • Starbucks Teen Barista Rebukes a Customer By Defending a Mother’s Right to Breastfeed

    Stan Phelps
    9 Jul 2014 | 6:05 am
    This post was originally published on Forbes.com: It’s Wednesday morning in Ottawa, Canada. Julia Wykes is out shopping with her 5-month old son. She decided to visit the Starbucks on Trainyards Drive. According to Monica Beyer at the website She Knows, “She’d planned on getting a drink to go, but her […]
  • Three Marketing Lessons in Lagniappe from the New House Whip Steve Scalise

    Stan Phelps
    3 Jul 2014 | 7:29 am
    This was originally posted on Forbes: Three marketing lessons in lagniappe from the new House Whip Steve Scalise A month ago Steve Scalise was an obscure member of the rank and file in Congress. Two week ago he made the successful ascent into the Republican leadership.  The five-year representative from the […]
  • There is no such thing as just meeting expectations. An interview with Stan Phelps at the Customer 360 Symposium

    Stan Phelps
    20 Jun 2014 | 8:30 am
    This interview was originally posted on Ashton Media. It contains a question and answer session where Mark Abay and I speak about customer experience at the Customer 360 Symposium: The psychology of the customer journey Mark: Stan, in your presentation, you focused on the psychology of the customer journey. Tell us a little bit […]
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    TheContentWrangler.com

  • Information Development World Pre-Conference Workshops

    Trey DeGrassi
    14 Jul 2014 | 8:53 am
    At Information Development World, we have nine Pre-Conference Workshops on Wednesday, October 22, covering a variety of topics related to creating exceptional customer experiences. Workshop size is limited to encourage deeper exploration and maximum time for discussion. All workshops run from 9:00am until 5:00pm with morning and afternoon breaks, as well as a lunch break. All workshops cost $500. Content Strategy in a Day Rahel Anne Bailie, Content Strategist, Owner, Intentional Design Content is only as smart as the content strategy behind it. What happens in the analysis phase informs…
  • 7 Original Ways to Use Tumblr for Content Marketing

    Rohan Ayyar
    8 Jul 2014 | 8:22 am
    By Rohan Ayyar One of the relatively newer social media platforms (Tumblr was founded in 2007), Tumblr has seen some spectacular growth in the last couple of years. With about 189 million blogs hosted on Tumblr, 93 million new posts every single day, and about 42% of the entire domestic traffic of the United States visiting Tumblr blogs, it is well and truly a force to reckon with. If Tumblr’s usagestatistics are impressive, its user statistics are even more so. The omnipresent Neil Patel points out on QuickSprout that 65% of Tumblr users have a college degree, with 56% having some sort of…
  • To Reach A Global Audience, Consider Writing For Computers First, Humans Second

    Scott Abel
    3 Jul 2014 | 6:35 am
    By Scott Abel, The Content Wrangler Scott Abel Ninety-six percent of the world’s consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That’s why many US firms have their sights set on emerging international markets. They’re developing partnerships and setting up shop in nations around the globe. It’s an exciting time. The opportunities are many. But, in a global economy, getting the right content to the right people at the right time in the right format and…
  • What Books Should Every Content Strategist Read?

    Scott Abel
    27 Jun 2014 | 6:00 am
    Help us make the list of books that you believe every content strategist should read. Vote for your favorites (already on the list) and add your suggestions. Content Strategy Books Content Strategy Books Scott Abel | 22 items | 2082 views What books should every content strategist read? Source: http://thecontentwrangler.com/2014/06/27/what-books-should-every-content-strategist-read/ Follow List Embed List Share 1. The Language of Content Strategy The Language of Content Strategy is the gateway to a language that describes the world of content strategy. Co-produced by Scott Abel and Rahel Anne…
  • Content Marketing Institute Acquires Intelligent Content Conference (ICC)

    Scott Abel
    26 Jun 2014 | 5:00 am
    Content Marketing Institute (CMI) today announced the acquisition of Intelligent Content Conference (ICC), founded by The Rockley Group and co-produced with The Content Wrangler. The Intelligent Content Conference is the largest event in North America focused on helping organizations deliver the right content, to the right audience, anywhere, anytime, on any device. “With the amount of content produced today, more efficient ways to handle structured content, content reuse and intelligent content is critical. Breaking down silos and aligning strategy and marketing teams is necessary for…
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    Rex Hammock's RexBlog.com

  • How John Seigenthaler Changed Wikipedia

    Rex Hammock
    12 Jul 2014 | 11:47 am
    John Seigenthaler, the legendary editor of Nashville’s daily newspaper, The Tennessean, died yesterday (Friday, July 11, 2014) in his Nashville home. In addition to recounting his remarkable career in journalism and public service, an event nine years ago that’s now referred to by early contributors to Wikipedia as “the Wikipedia Seigenthaler incident” earned a paragraph in Mr. Seigenthaler’s New York Time’s obituary. As a Nashvillian and admirer of Mr. Seigenthaler for decades, I was angered in 2005 by that thoughtless and vulgar prank that became one of…
  • A Simple, Clever, Why Didn’t I Think of That Idea

    Rex Hammock
    4 Jul 2014 | 12:16 pm
    For years, I’ve been fascinated with the ways in which one can tell stories with maps using simple tools Google Maps provides. (Since my first attempt at doing it, the tools have become incredibly more sophisticated). On the website for the public radio show, This American Life, I just ran across a map-as-feature that I can’t recall seeing on another news site. It could be on lots of them, I just don’t recall ever having seen it. And it could have been on This American Life’s website for years, but I just saw it for the first time today. This American Life calls the…
  • The Pundit’s Worst Fear: When Facts Don’t Support the Narrative

    Rex Hammock
    13 Jun 2014 | 4:56 am
    All week, anyone who follows the news has been carpet-bombed with punditry informing them that House Majority Leader Eric Cantor’s defeat was because he supported immigration reform. Yet now, polls on both the right and left are revealing that immigration reform was far down on the list of issues that influenced the election’s outcome. Reporting on a poll conducted by Americans for a Conservative Direction, Politico says, “Only 22 percent of Virginia residents who voted for Cantor’s opponent, Dave Brat, cited immigration as the primary reason for their vote. About 77…
  • This Interactive Chart is Great, Except for How it’s Not

    Rex Hammock
    6 Jun 2014 | 8:44 am
    I really want to love this epic interactive chart on NYTimes.com as much as I’ve loved previous ones. It certainly succeeds in what it set out to do: present data in a visual form that comes as close as possible to demonstrating the unequal distribution of economic impact during the period in time popularly called, “the Great Recession.” I want to love it because it is so rooted in principles I appreciate as a reader: the use of devices such as “sparklines” that enable a vast array of datapoints to be displayed together, in one cohesive, easily comprehensible…
  • Even if You are a Baseball Hater, Enjoy This Photo

    Rex Hammock
    23 May 2014 | 6:47 pm
    It makes me happy when I see a photo like the one above from the White House Tumblr account. I mean, what’s not to love about the President of the United States giving some Little Leaguers a memory of a lifetime? However, I know lots of people — including several of my friends — can’t stand baseball. Even a wonderful photo like this isn’t going to make them feel any different about their negative opinions on baseball. Heck, I’ll even admit that baseball isn’t always a sport I enjoy. But I don’t understand baseball haters.  Really, you can be…
 
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    Straight North Internet Marketing Blog

  • It’s Always Hockey Season at Straight North

    Brad Shorr
    14 Jul 2014 | 11:46 am
    To support the Chicago Blackhawks during their 2013-14 run to repeat as Stanley Cup champions, Straight North raffled off several Blackhawks jerseys to its employees every time the Hawks won a playoff game. And although the Hawks came up a little short this year — an inch from the Finals — we’re all set to start cheering them on for next year, as you can see from the photo above. When it comes to supporting the Chicago Blackhawks, there’s no checking our enthusiasm! Hockey madness is no surprise at Straight North. CEO David Duerr, who hails from Buffalo, NY, another…
  • 5 Attributes of a Great Copyeditor

    Brad Shorr
    19 Jun 2014 | 5:43 am
    Any serious content marketing program has a first-rate copyeditor on the team. As a copywriter, I recognize the value of a great editor; unfortunately, non-writers sometimes don’t. But for any business aspiring producing high quality content (and no other type is worth producing), an editor is a must-have resource. An editor ensures that content is accurate, concise, clear, free of grammatical errors and written in a style appropriate to the target audience. Without an editor, few people will read your content and fewer still will find value in it. So, if your business is looking for a…
  • 3 Ways to Write More Persuasive Business Content

    Brad Shorr
    29 May 2014 | 9:32 am
    The more persuasively you write, the more business you’ll do — and the faster you’ll do it. Here are three proven writing tips that add persuasive power to whatever form of business content you’re working on. 1. Don’t Bury Your Lead The very first issue to address in copywriting is this: Why should somebody read what I’m writing? Notice the first sentence of this post. Why should you read a post about persuasive content? Because it will help you do more business. Is that point self evident? Maybe yes, maybe no. But for Web writing in particular, never…
  • 3 Ways to Boost Website Engagement

    Carol Roth
    13 May 2014 | 5:50 am
    Having a website is an absolute must for most any viable business nowadays. But, merely having a business website doesn’t do you any good if the only visitors that see it are your mom and some spambots from Russia. And since pretty much anybody with 10 bucks and an idea (well, let’s be honest, the idea doesn’t even really matter that much if you’ve got the 10 bucks!) can have or already has a website, getting viewers to go to your website (and purchase your offerings) amongst all of the other online competition can be a real challenge, here are 3 ways to help your business boost…
  • 4 Ways to Be a Better Leader

    Carol Roth
    29 Apr 2014 | 6:34 am
    One of the biggest drivers of success in businesses big or small is having strong leadership. But, for many in the small business community and those entrepreneurs just starting out, their expertise may be in pie-making, consulting or dancing, which does not necessarily translate into effective leadership. So, if most of your leadership experience comes from leading the conga line in your dance studio, here are 4 easy ways that you can improve your leadership skills: (1) Set the Standard We’ve all heard the saying “Do as I say, not as I do”. But, if this is the method by which you lead…
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    Jeff Korhan

  • Here’s How to Communicate with My Business

    Jeff Korhan
    21 Jul 2014 | 2:33 am
    Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. Since every business is unique, I’ll share key elements of our process that you can adapt to yours. I’m confident you will learn new ideas for improving your communications, while also helping you get more of what you need from me.
  • 3 Content Marketing Planning and Productivity Tips

    Jeff Korhan
    14 Jul 2014 | 12:08 pm
    As we cross the annual midpoint, many businesses experience a transition period, making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. However, unlike the obvious transition to a new calendar year, this yearly midpoint often passes by with the lazy summer that accompanies it (here in the northern hemisphere). That is unfortunate, because now is the time for ramping up to still accomplish annual objectives, or even raise targets if everything is working out well. Planning and productivity is always relevant, because time is…
  • Marketing to Be a Distinctive Business

    Jeff Korhan
    7 Jul 2014 | 12:51 pm
    Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution – the oasis in a desert of clutter that inspires them to action. This means becoming a distinctive business. Failing to distinguish your business is to become extinct, at least according to notable author Tom Peters. Take the Risk of Being Direct When a business graciously says no, it instantly becomes distinctive. Does your marketing not only address how your business can help, but what it will NOT do? If your process is sound, your…
  • Markets are Lazy and Forgetful

    Jeff Korhan
    1 Jul 2014 | 7:25 am
    Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. #1 – It lacks clarity and is therefore confusing. #2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved Tell the Market Only What You Do Best In the real estate industry, the valuation of a parcel of land is determined by what is known as it’s highest and best use. It’s location and other factors will determine if that use is for retail, commercial, or residential development.
  • Marketing to the Worldview of Your Customers

    Jeff Korhan
    23 Jun 2014 | 3:43 pm
    A worldview is a philosophy or set of values through which people interpret and interact with the world. Do you understand what this is for your ideal customers? Communities align with businesses and brands that reaffirm their worldview. Tweet this This is the power of your story. The Market Shapes Your Story When you launched your small business, you most likely tested the idea by sharing it with friends who eagerly supported you. In fact, a few of them probably became your first customers. If your business delivered on its promise, those early customers shared your story with their friends,…
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    Content Mastery Guide

  • Two Business Blogging Power Tools You Need to Be Using

    Linda Dessau
    11 Jul 2014 | 8:12 am
    Do you feel like your business blogging is hit-or-miss, with more misses than hits? In my latest post for SteamFeed, I introduce two systems that work beautifully together to hone your blogging efforts and produce better results. The editorial calendar puts a structure around how blogging will achieve your business’s marketing goals, by plotting out exactly how and when you’ll produce relevant content for your audience. Once that structure is in place, your mind is free to look for real-life examples, questions, stories and topics to fill out your calendar. Idea catchers help you quickly…
  • Before You Share a Link on Social Media, Answer These Five Questions

    Linda Dessau
    2 Jul 2014 | 4:45 am
    Content curation is an excellent way to extend your reach on social media. By consistently and strategically sharing the right kinds of links, you can: Build your personal brand (reputation) as an expert in a topic Be more active and visible on social media Enhance your relationships by being helpful But wait! © vgstudio – Fotolia.com Can sharing the wrong links in the wrong way detract from your social media activity and damage your reputation? Yes, absolutely! That’s why I encourage you to review these five questions before you share a link. If you can’t answer yes to every one,…
  • What is Business Blogging?

    Linda Dessau
    23 Jun 2014 | 11:39 am
    © Denis Pepin – Fotolia.com Blogging is one word used to describe many different things. No wonder people get intimidated and confused when they’re advised to start a business blog. In this post we’ll examine the five different types of bloggers to clarify where you and your business might fit, and discuss how and why you might use this powerful marketing tool. First, some basics: What is a blog? A blog is an easily updatable website comprised of posts (entries, updates or articles) that are usually displayed in reverse chronological order. While many people mistakenly call each…
  • Is Your Blog Going Cold on the Back Burner?

    Linda Dessau
    16 Jun 2014 | 1:07 pm
    Many business owners find it challenging to make blogging a priority, then feel frustrated when their haphazard efforts don’t produce results. In a guest post for 12 Most, I offer some solutions. Some of these ideas may challenge your ordinary routines, but isn’t that the point? What you’re doing now isn’t leaving any space for this important marketing task. If it’s going to work for you, blogging needs to find its way up to your front burner. © Chepko Danil – Fotolia.com 12 Most Tenacious Ways to Keep Blogging on the Front Burner…
  • Blogging Is Not a Sprint But a Marathon

    Linda Dessau
    8 Jun 2014 | 9:43 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Warning: This interview with successful business blogger Leanne Hoagland-Smith may contain some things you don’t want to hear. For example, she gets up at 4:30 a.m. in order to fit in her blogging and other administrative work. You also may not want to hear that while some results happened immediately (you’ll see some impressive traffic numbers), others came over time. In fact it took some clients months or even a year to make contact after reading the blog for…
 
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    SchneiderB.com

  • People are Talking About You…Without You

    Guest Post
    2 Jul 2014 | 1:00 am
    Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […] The post People are Talking About You…Without You appeared first on Internet Marketing For Schools.
  • #009: The End of Chuck’s Corner with Chuck Will [Podcast]

    Brendan Schneider
    25 Jun 2014 | 1:00 am
    When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For 15 […] The post #009: The End of Chuck’s Corner with Chuck Will [Podcast] appeared first on Internet Marketing For Schools.
  • Show, Don’t Tell Marketing Made Easier With iPhone Video

    Guest Post
    18 Jun 2014 | 1:00 am
    I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […] The post Show, Don’t Tell Marketing Made Easier With iPhone Video appeared first on Internet Marketing For Schools.
  • The End of the Weekend Update

    Brendan Schneider
    17 May 2014 | 1:00 am
    Geoffrey Chaucer, in his poem Troilus and Criseyde, wrote, “…all good things must come to an end.” If I may be a little presumptuous, I am writing to share that my Weekend Update blog post is ending after almost four years. While I hope that you’ve found value in the Weekend Update I’ve been thinking quite a […] The post The End of the Weekend Update appeared first on Internet Marketing For Schools.
  • #008: Branding for Schools with Liza Fisher Norman and Rob Norman [Podcast]

    Brendan Schneider
    14 May 2014 | 1:00 am
    A topic that is hugely important to school marketing, and one that I probably haven’t spent enough time discussing, is branding for schools. My opinion is that schools that have a good grasp of their brand have a much better chance of being successful marketing their school than those who don’t. It’s because of this […] The post #008: Branding for Schools with Liza Fisher Norman and Rob Norman [Podcast] appeared first on Internet Marketing For Schools.
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    OpenView Blog

  • Interviewing Advice for Millennials

    Blake Bartlett
    21 Jul 2014 | 12:59 pm
    From one Millennial to another,  here are my tips on how to nail an interview — including what not to say. via OpenView Labs ↬ Interviewing Advice for Millennials
  • Portfolio Lessons: Intronis’s Transition to a Scalable Lead Distribution Model

    Devon McDonald
    15 Jul 2014 | 12:47 pm
    In this Q&A, Intronis VP of Sales Rob Merklinger discusses his team's transition to a scalable lead distribution model. via OpenView Labs ↬ Portfolio Lessons: Intronis’s Transition to a Scalable Lead Distribution Model
  • Why I Joined OpenView

    Arsham Memarzadeh
    14 Jul 2014 | 11:12 am
    Arsham Memarzadeh shares what drew him to joining OpenView Venture Partners as a Market Insights Analyst. via OpenView Labs ↬ Why I Joined OpenView
  • Why Pantheon is a Website Game-Changer

    Blake Bartlett
    11 Jul 2014 | 7:30 am
    By bringing companies a solution that solves their back-end web needs, Pantheon is leveling the playing field and changing the game. via OpenView Labs ↬ Why Pantheon is a Website Game-Changer
  • What Happens When a Marketing Department Adopts Scrum

    Devon McDonald
    8 Jul 2014 | 9:23 am
    Find out how one Director of Marketing transformed his team's performance and productivity by adopting Scrum and more Agile marketing practices. via OpenView Labs ↬ What Happens When a Marketing Department Adopts Scrum
 
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    Content Marketing Blog

  • Is Your Business Stuck Behind the Scenes? Find out How A Content Marketing Agency Can Bring You to Center Stage

    Debbie Williams
    16 Jul 2014 | 5:30 am
    A lot of businesses we talk to share a similar predicament – they are the type of product or service that’s often “behind the scenes” and not widely known unless you’re in that industry. In fact, one of the things that we love most as a content marketing agency is learning about new industries and different types of businesses that we may not have known even existed. We don’t believe that anyone should be lost behind the scenes. When you go to a movie, the lead cast gets all of the kudos and attention, right?  But what about the long list of credits, filled with hundreds…
  • Is your Blog Missing One of These 7 Content Marketing Essentials?

    Dechay Watts
    10 Jul 2014 | 12:59 pm
    Consistently publishing blog posts on your website is one of the most effective ways of boosting your online presence and connecting with prospects.  All of our clients have seen great results from blogging at a minimum of one time per week.  But there are a few essentials in the blog set-up that need to be taken care of before jumping into the fun part of developing content.  Make it Mobile – According to the State of Mobile Content Marketing, the percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012 – and it isn’t stopping…
  • Boring Content: Lessons Learned from our Recent Webinar

    Andrea Miller
    2 Jul 2014 | 5:30 am
    We talk a lot about boring content here at Sprout Content. That is, how to avoid creating it. Despite the growth of inbound marketing over the past years, there's still a lot of boring content out there: websites full of facts and figures, blogs that are written in business jargon, and email newsletters that could put someone to sleep. We happen to have a lot of clients who are B2B companies in "behind-the-scenes" industries. That means it's up to us to figure out a way to make paper converting, document storage, senior living telecommunications systems, etc. interesting to their audiences.
  • 4 Sources for an Endless Stream of Blog Topics

    Chris Hawkins
    27 Jun 2014 | 5:30 am
    Blogging is one of the easiest and one of the hardest tactics of an inbound marketing program. Starting a blog is simple. Writing takes time but usually flows with the right topics. Ah, the right topics. Coming up with ideas week after week is a challenge no matter what business you’re in. In order to come up with topics consistently, make it a routine even if it’s just once a month. Here are four ways to come up with an endless stream of blog topics: Hit the Library There’s something about a library visit that just can’t be duplicated online - walking the stacks, scanning the latest…
  • New Findings: Essentials for Successful Content Marketing Careers

    Justin Lambert
    25 Jun 2014 | 5:30 am
    A new study produced by our friends over at Software Advice (a management software reviews website) set out to determine what it takes to move ahead in your content marketing career in 2014.  While their report focused specifically on the most common job requirements listed by employers looking to hire Content Marketing Managers, the results shed light on what nearly any prospective employer or client is expecting from a content marketing professional. Get the complete report and findings direct from the source at “What Employers are Looking For in a Content Marketing Manager.” …
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    Content Science

  • It’s Time for More Women in Technology

    Colleen Jones
    22 Jul 2014 | 8:24 am
    I admit it. Part of me wishes we didn’t have to talk about the many challenges surrounding women in technology. I like to focus on solving problems or building innovations such as ContentWRX through technology. I hate for a conversation about gender and tech to devolve into sensationalist tripe and distract from the work. But, the reality today is these gender equality challenges themselves are both distracting and delaying progress in the work. It’s time–really way past time–to shed light on these challenges and overcome them (and hopefully get back to the work…
  • With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars

    Kevin Howarth
    10 Jul 2014 | 11:47 am
    Casey Kasem – 1989 photo by Alan Light As a kid in the 1980s, I liked music. A lot. I asked for and received vinyl albums for Christmas and birthdays, and I constantly listened to the radio. Above all, I eagerly awaited each Sunday for the Holy Grail of music: Casey Kasem’s American Top 40. For me, through masterful content curation it distilled the best of the best songs into four hours of radio. I sat with anticipation as Kasem played each song until the drum roll arrived and…he played the number one song of the week. I loved it. Why bring up Kasem in a content-focused blog? The…
  • Beyond Translation: Lessons in International Content Strategy

    Kevin Howarth
    26 Jun 2014 | 4:42 am
    Alan Porter So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Thus, Caterpillar decided to make Chinese one of the four languages they used for their…
  • Getting into the Swing of Content Capacity

    Colleen Jones
    19 Jun 2014 | 11:30 am
    Over the past year, I’ve rekindled my love of tennis—playing and watching it. The recent French Open brought us some epic matches. I can’t wait to see what the rest of tennis high season this summer, including the ultimate grandslam Wimbledon, brings. As I watch the pros play and as I work to elevate my own tennis game a level or two, I couldn’t help but notice parallels to building your content capacity. First, a disclaimer! In business, sports metaphors are almost as abused as jargon like “finalize.” I know, I get it. I once worked for a company that…
  • Content Workings: A Roundup of Reads

    Colleen Jones
    3 Jun 2014 | 9:33 am
    How do you evaluate your content and make it more effective? Our new library over at ContentWRX seeks to answer that question and more. Here’s a roundup of recent articles: The New Truths About Facebook Visibility If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. But is the effort paying off? Read more > 2 Problems with Extracting Content…
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    Jontusmedia

  • Do You Know Why Facebook and Twitter are Better Than SEO?

    Jenn Whinnem
    1 Jul 2014 | 6:42 pm
    Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website? They’re not! Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if you don’t focus on your audience. When both are used correctly, however, I can guarantee you will find your customers and move them into your sales funnel. Don’t believe me? Why SEO is Not Enough Let’s say you have an online storefront selling vitamins and supplements. When you look at your analytics,…
  • Online Marketing Tools to Help Your Business

    Jon
    23 Jun 2014 | 6:33 am
    It’s really hard not to be overwhelmed by the myriad social media tools available in 2014. Almost on a weekly basis I discover something new to try. Like a magpie, I can’t help but collect bright, shiny new things. So I am always looking for the perfect solution to help with online marketing and happily trial new products. In this week’s show I talk through some of the services I’ve recently been trying and share my thoughts and recommendations on how you could use them as part of your marketing mix. Click to Listen [ Right-click to download ] OptinMonster This premium…
  • How to Record a Skype Interview

    Jenn Whinnem
    19 Jun 2014 | 7:11 pm
    One in every three customers over the last two years that Jontus Media add to their client roster confess to discovering the company through the podcast. Podcasting need not be daunting. You can record an interview over Skype. Today we’ll discuss how. Yes, a Skype Interview is Great for a Podcast In fact, a Skype interview is a great first podcast. It’s much easier to have a conversation with someone than to monologue for thirty minutes straight on your first go. Whether you’re a newbie or a veteran, Skype interviews with experts raise your profile. If you’ve got a “name”…
  • Content Marketing is a Commitment, not a Campaign

    Jon
    12 Jun 2014 | 2:01 pm
    Joe Pulizzi daring to do different I read Joe Pulizzi’s Epic Content Marketing recently. Or rather: I listened to it twice back-to-back having got it on Audible. With three basset hounds I get do a lot of walking and a lot of listening! Epic Content Marketing is one of the most outstanding and informative books on content marketing to date. Full of tips, advice and darn right good marketing sense, I got so excited listening to it that I got in touch with Joe to try and get him on the show. First and foremost I wanted to talk to Joe about some of the key ideas in Epic Content Marketing…
  • 9 Blog Posts You Should Be Writing

    Jon
    1 Jun 2014 | 1:29 pm
    You need to be answering the questions and issues your target audience go online to find the answer to on your blog. Sometimes, however, it’s necessary to add a different flavour to the mix. Other kinds of posts can really bring traffic, build better relationships and get you noticed. In this week’s episode of the Online Marketing & Communications Podcast, I talk through some of my favourite blog post types. [ Right-click to download ] The List The Rant post The Sharing Inspiration Post The Way Off Topic Post The Behind the Scenes Post The Let-Your-Guard-Down Post The…
 
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    Industrial Marketing Today

  • To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

    Achinta Mitra
    22 Jul 2014 | 12:05 pm
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [...] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for…
  • Content Marketing for Industrial Distributors

    Achinta Mitra
    7 Jul 2014 | 11:31 am
    Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [...] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • Better Industrial Marketing Doesn’t Mean More Technology

    Achinta Mitra
    20 Jun 2014 | 8:35 am
    Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up and down with joy, right? Not so fast! Why do I [...] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • Industrial Web Design – Visit to Call is Not Automatic

    Achinta Mitra
    10 Jun 2014 | 9:46 am
    Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call to action they want when discussing industrial web redesign. They do like the idea of generating leads via content downloads but that is secondary to [...] The post Industrial Web Design – Visit to Call is Not Automatic by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Industrial Marketing for Engaging with Engineers

    Achinta Mitra
    2 Jun 2014 | 7:22 am
    It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. I’m a Mechanical Engineer myself and passionate about marketing. Over the years I’ve met and worked with [...] The post Industrial Marketing for Engaging with Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content…
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    Nxtbook Media

  • Using Content to Stay in Front of Your Audience

    Joy Beachy
    23 Jul 2014 | 5:45 am
    In a perfect world, every lead is a customer. Every phone call would turn into a sale, every completed web form a 1-day cycle to purchase, and every business card passed out a guaranteed buy. But in the real world, it doesn’t work quite like that. Instead, customers are busy researching you, your product, even your company before and after having any notable contact with you. Not only that, they’re also researching your competition. The question then becomes, “How can I make sure I stay in front of my customers, so they choose me instead of my competition?” It’s…
  • Brand Archetypes: Who Do You Think You Are?

    Joy Beachy
    23 Jul 2014 | 5:13 am
    Your brand is more than just the face of your company. It’s more than your mission or vision. It’s personal. Your brand has a personality, complete with character, expected behaviors, and reputation. Think about it: your brand can be considered warm, aggressive, dependable, opportunistic, commonplace, creative, or any other adjective you’d just as soon apply to a person. It is your brand’s personality, and with that personality comes an expectation of behavior or characteristic traits. Your target audience has a way of internally categorizing brands by these factors…
  • Hacking the Book Publishing Industry

    Joy Beachy
    23 Jul 2014 | 4:44 am
    The task seemed simple enough: bring truly innovative ideas to the typical challenges of an established industry by bringing in fresh perspectives. But isn’t this exactly what the book industry has been looking to do since the disruption of digital? The true challenge was to come up with a new way to find these ideas, and FutureBook in the UK came up with a solution: hold a hackathon. For 30 hours, 100 developers, designers and entrepreneurs huddled in teams to brainstorm groundbreaking ideas facing book publishers today. They focused on 5 key areas challenging the industry: Using data,…
  • Now Everyone is a Designer

    Joy Beachy
    22 Jul 2014 | 1:34 pm
    Though the title reads, “Now Everyone is a Designer” it could just have easily said, “Not Everyone is a Designer”. In our world we see a lot of publishers and companies worried that everyone has become a publisher. Even the most unlikely businesses are putting out white papers and ebooks to reach their audiences with content marketing or to provide an added value. Today’s technology has empowered businesses and new writers to create, publish and promote their content like never before. But what has slipped under the radar is that today’s technology has also…
  • Ready or Not Manchester – Here Comes Change!

    Joy Beachy
    22 Jul 2014 | 8:34 am
    Nxtbook Media’s European Headquarters are located in Manchester, England. The team working there are dedicated not only to providing the best in technology solutions, but also to their community. Read on to hear how Steph Tiely of the UK location views some of the developments taking place in Manchester, and her “crystal ball” take on the future found there. Originally posted by  Steph Tiley on Linked In Are you riding on the waves of change or simply treading water? Manchester is an incredibly fast-paced city, undergoing constant regeneration and re-births throughout…
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    ContentLEAD

  • Write marketing content like an expert (Video)

    Alex Butzbach
    23 Jul 2014 | 7:11 am
    Hi, Alex Butzbach here with a small business marketing tip. Recently, Google’s Quality Ratings Guidelines were published. These are the things that the search engine asks independent evaluators to look at to test how well their search algorithms are working. The main qualities Google wants to see in its search results are expertise, authority and trustworthiness, or EAT. So let’s talk about expertise. How can small businesses include it in their content? The best way is simple: answer the questions your customers are asking. Studies show that how-to and question searches have…
  • Create a blog calendar based on your goals – The secret to more

    Alex Butzbach
    22 Jul 2014 | 10:50 am
    Learning how to use Google Analytics isn’t just monitoring website traffic in a given week, or even determining what pages have been the most popular in the past year. Instead, it’s about getting to know customers and their behavior so you can give them the kind of experience that will lead to more conversions. That’s why Content Marketing Specialists aren’t taught to think about the numbers they want to track or the data they want to collect when they’re learning how to use Google Analytics. Step one is to think about the overall business goals and how  to…
  • Which web marketing channel should you focus on? It depends on your goals

    Alex Butzbach
    21 Jul 2014 | 12:01 pm
    Let’s say you’re just starting a small business web marketing campaign from scratch. You aren’t sure where your budget will be best spent but one thing is clear: Your primary goal is to retain existing customers and keep them coming back to your site. There isn’t one single action you should take to make sure you see the right results, but you can lean on some marketing ideas more heavily than others. When you’re focused on retention, you should definitely think about sending marketing emails to your contact list on a regular basis – perhaps in the form of…
  • Why tech companies are investing in content marketing & how to be successful

    Lauren Kaye
    18 Jul 2014 | 12:38 pm
    When you work in the tech industry, you get how the web works. This is one reason why technology companies have an advantage over other SMBs when it comes to SEO and content marketing. However, the Content Marketing Institute’s 2014 B2B Technology Trends report found they aren’t necessarily using that advantage to their best ability. While technology companies understand that content is important – they use more individual approaches (blogs, social media, case studies, etc.) than other SMB categories and dedicate a greater share of their budgets toward content marketing…
  • A day in the life of ContentLEAD’s interns

    Lauren Kaye
    18 Jul 2014 | 6:44 am
    Meet Thomas Schoener and Taylor Travers. They’re helping out the Content Marketing Specialist (CMS) and Social Marketing Specialist teams at ContentLEAD this summer. I recently got the chance to sit down with them and find out what the experience has been like so far: 9 a.m. – The day starts with some catch-up work Taylor, a Suffolk student who hopes to pursue a career in non-profit marketing work down the road, starts the day by helping the CMS and social media specialists. She works more with the social team, filling in when specialists are out on vacation or need a hand…
 
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    HarrisonAmy

  • Screenwriting Secrets for Enchanting Content #2: Action in The First 3 Lines

    Amy Harrison
    23 Jul 2014 | 4:13 am
    This is the second part in a short series of screenwriting tips you can steal to increase engagement with your business content. Long beginnings make audiences snooze. When it comes to cinema, the reason film-goers will persevere with a dull opening is either out of curiosity or because they paid for their ticket and a large bucket of popcorn. Unfortunately, your readers aren’t buying popcorn to read your blog. If you don’t grab them from the word go, you’ll suffer from the “shit, click” syndrome. Someone visits your blog, doesn’t like what they see and clicks through to…
  • Screenwriting Secrets For Enchanting Corporate Content: #1 Conflict

    Amy Harrison
    17 Jul 2014 | 12:15 am
    If you’re using online content to sell your product or service, one rule can set you apart from other businesses doing the same. Instead of only listing the facts and features of your product, steal the advantage by using content to tell a memorable story about your business. The idea that powerful stories capture attention is nothing new, but knowing how to apply this technique to your business content can be a challenge. That’s why in this new series, I’m listing some of the top screenwriting techniques that have been capturing and keeping audience attention for years, while showing…
  • AmyTV#25: Does Your Copywriting Sound Like White Noise? Try This…

    Amy Harrison
    11 Jul 2014 | 1:18 am
    No-one likes to think that the blog post, sales page or white paper they’ve just slaved over is being ignored or misunderstood by customers. Unfortunately it does happen, but not without a simple fix. In today’s episode of AmyTV, we look briefly at 2 situations where it’s important to communicate your message clearly. Watch the video, then read the help below: #1: When you need your customer to take action QUICKLY While your customer might not be under attack from a giant spider (see video), sometimes you need your customer to get the message (and take action) quickly. For…
  • AmyTV: 3 Tips for Building an Online Community Using Content

    Amy Harrison
    27 Jun 2014 | 6:48 am
    In this episode of AmyTV we continue the adventures of the previous episode: “Seeking Shervington”… Martin Shervington is an expert on all things Google+ for business, but don’t take my word for it, listen to his community of nearly half a million people. I got in touch and he kindly invited me to do a Hangout-On-Air, (a bit like a live video interview) sharing tips for using humour in marketing. Now, Martin built his community, not on rock and roll but by providing valuable content and interacting with his network on a personal level. Which is the inspiration for…
  • AmyTV: “Seeking Shervington” – An Introduction to Humour and Marketing

    Amy Harrison
    30 May 2014 | 7:34 am
    This is a special edition of AmyTV which scratches the surface of using comedy in marketing. It also introduces a special guest that I’ll be getting together with soon to discuss this topic in more comedic depth… Watch below, and stay tuned. A special thank you to Lori… This episode also requires a big thank-you to my online friend Lori Saliata. Lori is a born connector and has put me in touch with plenty of smart online business owners as well as opening my eyes to the world of Google+. I’m a fan of using humour in my marketing because of the results I’ve…
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    Writing Tips & ePublishing Adventures!

  • What Is Digital Rights Management (DRM) And Should I Use It?

    Lisa Angelettie
    21 Jul 2014 | 8:12 am
    Very interesting stuff is going on in the digital media world right now. Right around the same time a new report over on Author Earnings came out which included information on DRM, my husband (music producer) received a letter in the mail from his distribution company about DRM for his work. Everybody is talking about digital rights management. It’s a super hot topic, so what is it? Digital Rights Management, or DRM, is the encryption lock applied to electronic entertainment. The film, music, video game, and book industries all employ DRM. Unfortunately it is not very difficult for a…
  • Should You Participate In Direct Sales Of Your Books?

    Lisa Angelettie
    15 Jul 2014 | 5:00 am
    There is a growing debate in the publishing stratosphere on whether or not writers and publishers should start aggressively pursuing direct sales of books in an effort to eliminate the middle man (Amazon). Visit any number of writer and/or small publisher sites and  you will no doubt read a wide variety of opinions on the matter. Many of my readers are entrepreneurs first and writers second OR some want to create a business around publishing information. We are different. We already know the benefit of direct sales and many of us are already doing this. In fact, this may be ALL that you do…
  • Cover Design Secrets For Indie Authors That Mean More Sales

    Lisa Angelettie
    18 May 2014 | 4:30 pm
    I read quite a lot of articles every week on ePublishing, but I think this is one of the best articles I’ve read on how to design a book cover that sways readers into buying your books. I found it over on Creativindie.com and it’s written by Derek Murphy. Check out this snippet on crafting clever covers for non-fiction books… “Here’s a quick rule of thumb: non-fiction appeals to the brain. You want an instantly clever image to catch their men­tal atten­tion.  Non-fiction cov­ers should have a cen­tral “gim­mick” and a solid color back­ground or…
  • Amazon + Twitter = AmazonCart

    Lisa Angelettie
    13 May 2014 | 5:57 pm
    Did you know that many authors love Twitter and many have a pretty large following on Twitter? Well Amazon has recently introduced a new feature called #AmazonCart which hopes to help authors (as well as other Amazon vendors) profit a bit more easily from their relationships on Twitter. The point of AmazonCart is to help authors grow sales when they tweet about their books on Twitter.  Customers can add products they see on Twitter to their Amazon.com Shopping Carts without leaving Twitter. Now, when you send a tweet that includes an Amazon.com product link (such as to your latest book),…
  • Barnes & Noble Stores May All Close By 2015

    Lisa Angelettie
    6 May 2014 | 3:40 pm
    Tribeca Location Visiting my neighborhood Barnes & Noble use to be an “outing” with my 3 girls that we all looked forward to. A little Starbucks coffee. A new book. And at least an hour browsing. Now it looks like that is coming to an abrupt end. We now have to drive at least 20 minutes to our closest B&N since our neighborhood one closed down and that’s just not realistic for me. Especially since the girls are older, own Kindles, and rather download books then drive that far or “read an icky used book from the library”. Oh the horror! LOL! Looks like…
 
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    Content Strategy Hub

  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
  • [Infographic] Where Teens (and Trendsetters) Spend Their Time Online

    Eugene Farber
    1 Mar 2014 | 6:37 am
    When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have more “trendsetting” power than ever. So for many businesses this is an important demographic to get in front of. It seems that for all the talk of Facebook’s popularity loss among the younger audience, it’s still…
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    Words That Begin With You

  • How Do I Do Content Marketing?

    Justin P Lambert
    10 Jul 2014 | 8:32 am
    Photo courtesy of alandot(CC No Derivatives) It’s actually super simple.   See, first you start out by being just a little bit out there.  Awkwardly so, perhaps.  Like this alpaca. (Or is it a llama?  I always get those two confused.) Photo courtesy of upyernoz(CC Attribution) Then, you take some quiet time to meditatively… meditate […]
  • Content Strategy – Delivering Stories People Want to Hear

    Justin P Lambert
    9 Jul 2014 | 5:00 am
    Photo courtesy of familymwr(CC Attribution) There’s a fine line between keeping up with the Joneses and looking exactly like the Joneses. One usually makes good business sense, the other just makes you look silly. When it comes to your content strategy, there’s going to inevitably be some “keeping up with the Joneses” involved.  For instance, […]
  • The Content Marketing Package – Is It Right For You?

    Justin P Lambert
    8 Jul 2014 | 5:00 am
    Photo courtesy of Smithsonian Institution(CC No Copyright) The Content Marketing Package In an effort to infuse some normalcy and predictability into a notoriously unpredictable industry, content marketing professionals have recently been putting a lot of focus on the content marketing package. I’ve done it myself, because I honestly feel it’s a worthwhile option in many […]
  • TEDx Talk: Never Laugh at Live Dragons

    Justin P Lambert
    26 Jun 2014 | 6:33 am
    I’m excited to finally be able to share this video of my TEDx presentation last year in Hickory, NC.  Unfortunately, due to a number of technical issues apparently caused by my appearance on the stage, it took the team a long time to get the video to its current state of mediocrity.  But, you can […]
  • Embracing Your Fear of Public Speaking

    Justin P Lambert
    15 Jun 2014 | 8:53 am
    . Photo courtesy of Photo Extremist(CC No Derivatives) Sure, it’s one of the biggest fears known to man. Sure, it makes you sick to your stomach days before you have to do it. Yeah, staring at that crowd of expectant faces magnifies the chance that you’re going to make a complete and utter fool of […]
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    The Integrated Marketing Blog from D Custom

  • When great marketing becomes great leadership

    Gordon Locke
    22 Jul 2014 | 9:47 am
    Quincy Preston, her team at D Custom, and the Dallas Regional Chamber team have embarked on a path that preserves some traditions in publishing, while breaking the publishing mold in looking to be the chamber of commerce of the future. The post When great marketing becomes great leadership appeared first on D Custom.
  • Friday Five: Coca-Cola is thinking outside the can

    Guest Contributor
    18 Jul 2014 | 1:20 pm
    Coca-Cola is thinking outside the can. The #ShareACoke campaign, designed for teens and Millennials, has gained an intriguing online presence by putting popular names on its bottles instead of their original logo. The post Friday Five: Coca-Cola is thinking outside the can appeared first on D Custom.
  • Friday Five: Microsoft – “Apple out, Google in” in new brand strategy

    Guest Contributor
    11 Jul 2014 | 1:34 pm
    In the marketing industry, innovation and reinvention is vital. Take a few pointers from newly crowned Microsoft CEO Satya Nadella in this week's Friday Five. The post Friday Five: Microsoft – “Apple out, Google in” in new brand strategy appeared first on D Custom.
  • Friday Five: Sign the Declaration of Independence today on Twitter.

    Guest Contributor
    4 Jul 2014 | 7:00 am
    Too bad we weren't around back in 1776 to sign the Declaration of Independence, but PR agency Peter Mayer has made it possible today through Twitter. Wouldn’t the #FoundingFathers be blown away by this technology? The post Friday Five: Sign the Declaration of Independence today on Twitter. appeared first on D Custom.
  • Meaningful collaborations are the key to success

    Guest Contributor
    2 Jul 2014 | 8:19 am
    Working with others to help you succeed is often referenced as a collaboration. But what does it take to make it productive and ultimately successful? The post Meaningful collaborations are the key to success appeared first on D Custom.
 
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    Marketing Technology for Growth

  • Synecore's Top Marketing Words That Convert [INFOGRAPHIC]

    Jordan Bruhn
    22 Jul 2014 | 10:32 am
    You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. By creating a list of words that appeal to your audience you are to able to better guide them to take action! Check out our top list of marketing words and see how we use them to amplify our message. Now tell us, which words do you find work best for your company?   [Click here to view the Full Infographic]    
  • The New Definition of SEO [Video]

    Spencer Ploessl
    20 Jul 2014 | 5:33 pm
    As Google continues to evolve, so has the capabilities (and limitations) of its search engine. With algorithm updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. These updates have many business owners and marketers questioning the future, and importance, of SEO. But is the fate of SEO actually doomed, or just misunderstood? Check out this awesome video as we review the evolution of search engine optimization: what it was,…
  • The Digital Reality: How Technology has Transformed the New Business

    Alyssa Adkins
    17 Jul 2014 | 2:33 am
    Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.  Robert Plant recently wrote an article over at Harvard Business Review that started turning the wheels in my pen-and-paper, words-kind-of–girl head. Plant claims that IT Has Finally Cracked the C-Suite. With the proliferation of cloud computing, business units are able to take control of their technology needs instead of relying on their IT department. Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to…
  • Responsive Web Design Stats: What You Should Know

    Spencer Ploessl
    15 Jul 2014 | 4:14 am
    We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful?  Enter: Responsive Web Design! Every type of website can benefit from using RWD to provide visitors with the same level of access to the site and content, no matter what kind of device they are using. While providing a seamless experience, responsive web design also keeps your brand message consistent for any web user. Check out the stats to get even more insight into the benefits of utilizing a…
  • What is Snackable Content?

    Spencer Ploessl
    10 Jul 2014 | 1:23 pm
    From testimonials to eBooks, press releases to product videos, for years brands have been developing and producing an endless variety of content for consumption.  So how does one develop content that will not only resonate with your audience but also cut through the clutter of your competitors?  Step 1: You make it Visual Step 2: You make it Snackable! Snackable content is defined as bite size nuggets of information that can quickly be consumed, understood and shared.Still unsure of how to cook up your own snackable content? Never fear, #TheBeard is here! Today I explain…
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    Nischala’s Space, Thoughts, Expressions…

  • How to be the most organized person in this world?

    Nischala
    10 Jul 2014 | 2:30 am
    So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to…
  • Why entrepreneurship? – 36 Reasons I discovered

    Nischala
    26 Jun 2014 | 2:30 am
    The decision or choice to be an entrepreneur is no easy one (usually).. – whether you are a new kid on the block or you’ve had a corporate career for some (or large) part of your life.And yet, I increasingly read see and hear of so many people taking the deep plunge into entrepreneurship.. I always wondered “Why entrepreneurship?“…And I discovered 36 compelling reasons (1) To create something new / unique / innovative (2) To have a fair chance to make money that a corporate job can probably never really pay you (3) To fell the thrill / high of building a new…
  • Colors, Marketing and Colorful Marketing

    Nischala
    19 Jun 2014 | 6:46 pm
    This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you.. So on my (delayed)…
  • Social Media Marketing Mistakes – Are you making these too?

    Nischala
    12 Jun 2014 | 2:30 am
    Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context. And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out (1)    I hear about Social…
  • Corporate Communication 101 | The Do’s and Don’ts

    Nischala
    5 Jun 2014 | 2:30 am
    Corporate Communication is an important channel of communication within any organization. It is probably the fastest and most cost-effective channel for efficient and effective one-many information exchange. Many organizations use corporate communication “mails” to share news, views, achievements, highlights, milestones and general organization updates which employees need to know on a regular basis. Now whether employees read or not – That is the topic for another post (or debate) Having been responsible for several kinds of “E-Mail” Corporate Communication for…
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    Content Equals Money

  • Yuk it Up: Using Comedy to Drive Your Marketing Strategy

    Emily Perry
    23 Jul 2014 | 6:02 am
    Why did the chicken cross the road? He thought it might help his ROI. Okay, that wasn’t exactly a knee-slapper, but the sentiment rings true. In times of war and peace, scarcity and plenty, people are drawn to humor across every type of media. Marketing communications are no different. In 2013, comedy movies grossed over $2 billion in the US. Websites like Funny or Die and The Onion receive millions of hits every year, and it may be impossible to account for how many people view funny YouTube videos every day. Simply put, people enjoy comedy – and for good reason. It helps individuals…
  • RxContent: How to Find Your Marketing Prescription

    Daniel
    22 Jul 2014 | 6:00 am
    If you’re like me, you like a good analogy. Analogical reasoning plays a critical, though mysterious, role in problem-solving contexts, especially for marketers. Today, marketers struggle with the “digital roadblock,” where proven marketing techniques fall flat and innovative ideas thrive. Forty percent of marketers know they must change their strategy and leadership role within the next year, but very few know how. Sixty percent plan on increasing their content budgets, but don’t have a defined strategy. I propose thinking of content marketing as a drug. No, not a street drug – or…
  • Lost in Translation: Spanish Content Writing and the High Price of Low Cost

    Victoria
    9 Jul 2014 | 7:47 am
    How do feel when reading an article or blog written in error-filled English? Sure, you might overlook a few typos or misplaced modifiers, but did you feel like the person writing the piece had you in mind? Did you feel connected to the content, or were you waiting for it to end? Reaching out to the Hispanic market is no different; Spanish content writing must come from a place of authenticity. To make a valuable connection with readers, you must speak their language and create content that offers insight, thought leadership, and a bit of entertainment. I can hear you already, “But, with so…
  • What Snowboarding, Burpees, and Business Have in Common

    Emily Perry
    8 Jul 2014 | 2:47 pm
    Elite athletes and entrepreneurs seem to lead vastly different lives, but do they really? Physical abilities aside, running a business and participating in an extreme sport present many similarities. Both require practitioners to bring their best qualities on a daily basis to continue progressing towards their goals, and both present obstacles that can reveal the differences between a dabbler and a devotee. At extreme sports events, spectators often witness athletes performing feats the world previously imagined impossible. From death-defying aerial stunts to stunning weightlifting records,…
  • Toeing the Line: Brands Taking Advantage of Opportunistic Marketing and Borderline Ambush Strategies

    Schuyler Richardson
    4 Jul 2014 | 10:24 am
    Toward the end of March, I discussed the 2014 World Cup and opportunistic marketing and ambush strategies. Now that we are weeks into the tournament and into the knockout stages, it’s interesting to sit back, take a breather, and let what we’ve seen thus far marinate. From an athletic and marketing standpoint, plenty has happened. Highly ranked teams toppled, underdogs appeared out of nowhere, and corporate brands battled it out for marketing supremacy. While we’re well aware of the winners and losers on the pitch, determining the victors and failures off the pitch is a bit more…
 
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    Velocity Partners

  • Gating assets: The unconsidered alternative

    Martha Rzeppa
    22 Jul 2014 | 3:06 am
    It's not a question of "if" to gate, but a question about "when" to gate.
  • Assuming the position

    Harendra Kapur
    17 Jul 2014 | 3:51 am
    When content fails to make assumptions, it fails to divide an audience. Here's why that's bad.
  • SkillSurvey

    Martha Rzeppa
    8 Jul 2014 | 5:31 am
    A stop motion animation explaining the power of reference assessments.
  • Informatica PIM

    Martha Rzeppa
    8 Jul 2014 | 2:17 am
    A short video on the power of Product Information Management for online retailers.
  • We’ve moved!

    Irene Triendl
    7 Jul 2014 | 12:48 am
      Our old office was so small that Some people had to sit on other people’s laps Everybody was automatically always briefed on everything Whenever Stan typed an email, all other operations froze. All of that’s changed now, because we’ve moved! We’re super-excited about the new place. It’s still in Richmond. But much bigger, and [...]
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    Video Maker Tips

  • How to plan a website with video content in mind

    Guest Blogger
    21 Jul 2014 | 6:00 am
    Video image via Shutterstock Every website has its own mission – usually to drive traffic and sales. But outside of this, a website must tell a complete story in order to truly stand out. For this reason, content is essential; and fresh, and quality content is one of the strongest factors that make a great website. In 1998 blogs began; and in the 2000s, there was an increase in images and static memes improving search results. The 2010s will be marked by videos and animated gifs. Video helps your website to tell a complete story and also adds a new channel for your site to be searched and…
  • Site Update: Introducing GoTeam

    GoAnimate
    17 Jun 2014 | 9:30 am
    Ask and you shall receive! Collaboration in the office is key. We know you’re interested in working on your videos with your team. You want to invite collaborators and friends to review and comment on your work, or even have colleagues directly participate in the production process. It would be great to have one subscription for you and all of your coworkers, in one place, and all your videos there too. Enter GoAnimate, with a new group plan just for you! GoTeam is a group subscription for anywhere from 3 users to an infinite number of users, including all the features you love…and more.
  • Webinar: How to Create Stellar Videos that Generate Leads With Cloud-Based Tools

    GoAnimate
    12 May 2014 | 8:00 am
    Video is a key component of the modern marketing mix. Yet, for most marketers, producing a video involves getting an entire team of video experts involved. It appears to be a daunting, costly, and time-consuming project. But it doesn’t have to be that way! In this 60-minute webinar, three cloud-based video apps team up to demonstrate how you can create videos as easily as you blog. From start to finish, we’ll create a video from scratch, edit it, and publish it to a website. We’ll show how these easy-to-use tools are making video creating simpler so you can quickly create,…
  • Press and Mentions: GoAnimate Launches Whiteboard Theme and Lectora Online Integration

    GoAnimate
    27 Apr 2014 | 10:00 pm
    Welcome to our Press and Mentions section, where we highlight our favorite articles from around the web featuring GoAnimate! Today, we’re sharing an article detailing some of our latest platform updates and integrations by Bill Brandon, Learning Solutions Magazine’s managing editor. Here’s one of our favorite quotes about our new Whiteboard Animation theme from our COO, Gary Lipkowitz: “We see ourselves as video enablers. We solve the hardest problem—creating video clips from scratch. With the launch of the Whiteboard Animation theme, we’ve put another popular video style into the…
  • Press and Mentions: Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video

    GoAnimate
    11 Apr 2014 | 3:16 pm
    Welcome to our Press And Mentions section, where we’ll show off some of our favorite pieces from around the web that feature GoAnimate out in the wild! Today we’re please to share an American Express OPEN Forum article by Rieva Lesonsky, CEO, President and Founder of GrowBiz Media. Lesonsky’s article provides tips for creating a compelling online video. Here’s a quote from our COO, Gary Lipkowitz: “If you’re going to set up a camera, sit at your desk and talk, you may as well not be using video. The most important thing is to have fun. If you’re having a good time, your audience…
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    Business Strategy Innovation

  • Should the Government Encourage Innovation?

    Braden Kelley
    17 Jul 2014 | 10:19 am
    “We need to out-innovate, outeducate, and outbuild the rest of the world” – United States President Barack Obama In the quote above the American President implies that it is somehow the role of the government to drive innovation? But can … Continue reading →
  • Things Every Manager Should Know About Innovation

    Braden Kelley
    15 Jul 2014 | 9:36 pm
    “In the 1980s, the [watchword] was quality; today, it’s innovation . . . But the two are not mutually exclusive . . . Now we want superior quality and faster cost reduction, plus innovation—all at once.” – Harry Burritt , … Continue reading →
  • How would you create an oil lamp out of an orange?

    admin
    14 Jul 2014 | 8:55 am
    Often innovation comes as a result of someone looking at things differently. And as I’ve laid out in the Eight I’s of Infinite Innovation framework, innovation starts with inspiration. If you missed haven’t seen the framework, click the link in … Continue reading →
  • Why the Maker Movement Matters

    Braden Kelley
    11 Jul 2014 | 9:21 am
    The Maker movement is steadily gaining steam and some cities are looking to help it grow and thrive, seeing it as an opportunity to inspire artists and entrepreneurs. One such city is Edmonton, which lies in the Alberta province of … Continue reading →
  • Free Innovation Culture Keynote

    Braden Kelley
    25 Jun 2014 | 6:09 pm
    If your innovation culture leaves something to be desired and its your job to make it better, and you missed my virtual keynote at the June 6, 2014 Pipeline 2014 conference, then you can register now and watch my FREE … Continue reading →
 
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    Content4Demand

  • Mobile-Optimized Content: Still a Problem?

    Matthew McKenzie
    21 Jul 2014 | 12:53 pm
    Demand Gen Report just released its 2014 Content Preferences Survey. In at least one area, the survey served up a very unsurprising insight: More B2B buyers than ever before are using mobile devices to view content. Over half of today’s buyers frequently use a smartphone for this purpose, and over 40% now view content on tablets, as well. In other words, we’re well past the point when mobile-optimized content is the price of admission for a basic content marketing strategy. It’s no longer a “nice to have” capability — it’s fundamental to the reach,…
  • Content Marketing Success: Start Somewhere Else

    Tonya Vinas
    23 May 2014 | 11:48 am
    By Tonya Vinas You need to transform your content-marketing strategy from product-focused to buyer-focused, a common challenge. It would be great to have a TRANSFORM NOW button that would automatically update your company’s plans, processes and metrics, but even then, you’d likely fail. This was one of the messages from SiriusDecisions Chief Research Officer Tony Jaros when he presented the SiriusDecisions’ perspective on B2B transformations at the company’s 2014 Summit in Orlando. Jaros stressed that transformations need to benefit outside groups, such as buyers. This seems obvious,…
  • A Better Approach to Building Modular Content

    Matthew McKenzie
    9 May 2014 | 12:42 pm
    At this week’s Content2Conversion event in New York, we got to hear from SiriusDecisions Research Director Matt Papertsian. We talk to Matt quite a bit here; he’s always a great source of knowledge and best practices around B2B content marketing. One of the most interesting points in Matt’s C2C presentation concerned the use of modular content. If you’re reading this, you probably already know that content is far more valuable when it can be broken down, repurposed, and delivered through a variety of formats and channels. (Whether you’re actually doing this is a different question,…
  • 4 Persona Pitfalls To Avoid

    Tonya Vinas
    28 Mar 2014 | 9:51 am
    By Tonya Vinas Persona development is a crucial precursor to creating content that converts. No one has a perfect formula for every need—and there might never be one. But these four mistakes are common pitfalls that can undermine persona development.  1. Title Tunnel Vision We filter targeted buyers by titles early on. This is a good practice, but it also can limit your reach to decision-makers. Ask not only who makes the final decision to buy, but also how decisions are made. In flattened management hierarchies, such Zappos and ZTE, input from multiple people in different functions…
  • Modular Content Strategy Results In A Richer Menu

    Tonya Vinas
    28 Feb 2014 | 10:34 am
    By Tonya Vinas There’s been a lot of discussion about repurposing content of late. Rebecca Lieb’s analogy to using all of the parts of the leftover turkey is one of the best examples, highlighting how big pieces of content can feed campaigns with ingredients for blogs, infographics, videos, etc. While most marketers tend to think of repurposing after the fact, how they can slice up a big piece into smaller parts, a recent webinar we hosted with Matt Papertsian from SiriusDecisions pointed out the advantages of a modular content strategy, where the menu for a series of small pieces is…
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    RepCap

  • What’s Your Content Marketing Strategy?

    Brooke Howell
    21 Jul 2014 | 8:00 am
    What’s your content marketing strategy? If you don’t know or are certain you don’t have one, you’re not alone. Although everyone seems to be talking and writing about content marketing, only 60 percent of organizations have a content marketing strategy and just 19 percent more are considering creating and implementing one in the foreseeable future, according to The State of […] The post What’s Your Content Marketing Strategy? appeared first on RepCap.
  • Content Marketing News Roundup: Ad Agency vs. Media Agency Edition

    Hannah Hamilton
    18 Jul 2014 | 5:00 am
    Advertising certainly isn’t dead, but in its traditional forms it doesn’t reign the way it once did. Smart, savvy marketers have reallocated some — or all — their budgets to content marketing and started spending more with new media agencies than old-school ad agencies. The difference? Instead of pushing companies’ products and services on customers the way ads do, content […] The post Content Marketing News Roundup: Ad Agency vs. Media Agency Edition appeared first on RepCap.
  • 4 Tips for Getting Your Team to Create Content

    Brooke Howell
    14 Jul 2014 | 8:00 am
    Today’s guest post comes from Summer West, who spent two weeks working as a Rep Cap high school intern earlier this month. Summer is a rising junior at Baton Rouge Magnet High School in Louisiana where she enjoys studying Web design and won an award for top student in her Web Design 1 class. Quality content is an essential element […] The post 4 Tips for Getting Your Team to Create Content appeared first on RepCap.
  • Content Marketing News Roundup: PR Blurred Lines Edition

    Hannah Hamilton
    11 Jul 2014 | 7:28 am
    The field of public relations has been irrevocably changed by the emergence of content marketing, and at the same time content marketing benefits from the tricks of the trade PR teams have to offer. The blurred lines are even fuzzier now that social media has become a main form of connection between people in both their personal and professional lives. […] The post Content Marketing News Roundup: PR Blurred Lines Edition appeared first on RepCap.
  • At Rep Cap, Content Isn’t Just Our Business; It’s Our Culture

    Hannah Hamilton
    10 Jul 2014 | 8:00 am
    When I began interning at Reputation Capital nearly a year ago, I knew my work would focus on writing content and making connections through social media. But I found out creating content and using social media would be necessary for more than just our client-focused work when I realized a good portion of my work would be done with people […] The post At Rep Cap, Content Isn’t Just Our Business; It’s Our Culture appeared first on RepCap.
 
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    Ready Writer

  • Free template: blog calendar

    Abidemi Sanusi
    8 Jul 2014 | 12:00 am
    A blog calendar does not have to be complicated. In most, if not all cases, it’s easier to start with a simple template that you can build on as your needs develop. The good news is that you don’t have to do this yourself, as we’ve done all the hard work, by producing such a blog calendar template for you. The post Free template: blog calendar appeared first on Ready Writer.
  • Three ways to test your content to make sure it sells

    Abidemi Sanusi
    1 Jul 2014 | 12:05 am
    Fact: there is no secret to writing great content, because it all depends on whom you’re writing for and what you would like your content to achieve. And the only way to find out what works, is by testing it. The post Three ways to test your content to make sure it sells appeared first on Ready Writer.
  • How lawyers can use content marketing to drive sales

    Abidemi Sanusi
    24 Jun 2014 | 2:22 am
    Think content marketing is just for 'cool' brands? Here are three examples of legal practitioners who have used content marketing to drive traction to their brand The post How lawyers can use content marketing to drive sales appeared first on Ready Writer.
  • Why Google+ is great for business

    Abidemi Sanusi
    17 Jun 2014 | 4:45 am
    Google+ is a social network. But, the problem is that people use it like they do other social networks, which is why they do not enjoy its full benefits. Find out more about Google+ key features and why the network is great for business The post Why Google+ is great for business appeared first on Ready Writer.
  • James Blunt, quite possibly, the ultimate social content creator

    Abidemi Sanusi
    8 Jun 2014 | 11:00 pm
    Whatever your thoughts about James Blunt, you must admit that his Twitter updates make for compelling reading. The post James Blunt, quite possibly, the ultimate social content creator appeared first on Ready Writer.
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    Inbound Marketing Blog

  • Creating a Workplace Your Employees Actually Want to Work In

    Jessica Bowers
    23 Jul 2014 | 5:08 am
    Are your employees motivated to work? As business owners and managers, we want to believe that our employees are eager to arrive promptly to the office everyday and get right to work. Unfortunately, when we ask ourselves whether our employees are as excited about work today as we are, our uniform answer would likely be a resounding “no.” The question then must arise, “How do I motivate my employees?” Well, let’s look at the definition of motivation. According to Merriam Webster, the definition is “the condition of being eager to act or work; the condition of being motivated.”…
  • 12 Free SEO Tools You Can't Afford Not To Be Using

    Bill Faeth
    21 Jul 2014 | 5:04 am
    Free SEO Tools the IMA SEO Team Uses Daily  Knowing what SEO tools to use and which ones to stay away from are one of the key elements of a great SEO when it comes to time management, efficiency, and providing results for clients or your own website. Even though we use SEO Tools that we pay for, we are going to provide you with our 12 favorite free tools below. For your website to reach the top of the SERP's (search engine results pages) you will need some really good tools in your arsenal as Google moves fast with alogrithym updates.  With that being said Webmaster best…
  • Why Does Your Website Need a Blog?

    Rachel Chapdelaine
    19 Jul 2014 | 5:07 am
    The Value of Business Blogging So you’re new to the world of online content, and don’t exactly understand the role that blogs play in getting your company’s website exposed to the right kinds of viewers. Do people even read blogs? you wonder, ponderously. Well, according to SocialMediaToday, 77% of internet users read blogs and 81% of U.S. consumers trust advice and information from blogs. So it turns out that if you want your company to be a visible to the right kind of viewers on the internet, you’ve got to reach them by producing great content, namely a blog, that will be…
  • Empowering Versus Victimizing Your Employees

    Pat Owings
    18 Jul 2014 | 5:01 am
    What Are Your Motivation Tactics? There have been hundreds of books and articles written on how to motivate one’s employees. All manner of theories and ideas have been introduced, from those that insist that employee motivation lies with financial reward to those that declare you must motivate your employees based on their age group. What many of these theories and ideas don’t express is how deeply employee motivation is tied to personalities, company culture, and the style of management employees receive.    At the core of managing people is a need to empower them. Realizing…
  • 8 Must Answer Questions Before You Start Inbound Marketing

    Bill Faeth
    17 Jul 2014 | 5:02 am
    Are You Ready for Inbound Marketing? Most businesses that contact us are looking for guidance on how to get started with inbound marketing.  They know what it is, or at least have an idea, but they aren't sure where to start or have greatly underestimated the time commitment and complexity of managing a fully executed inbound marketing plan.  If your a marketer or agency owner you know this all to well especially the underestimation of the time commitment. Business owners are hearing the buzz of content marketing, social media marketing, and inbound marketing along with SEO and they…
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    Ryan Hanley

  • Marcus Sheridan on How to Make Content Marketing Work Every Time | #92 Content Warfare Podcast

    Ryan Hanley
    22 Jul 2014 | 4:58 pm
    Are you focused on the basic principles content marketing or chasing tactics? When you look across the landscape of companies doing great work online, the smart companies, the companies winning the battle for attention focus on the basics. Marcus Sheridan, The Sales Lion, joins Content Warfare TV today to discuss the basic principles of content marketing. Marcus is has evangelized the power of content marketing for years. But unlike most experts, Marcus has never gone down the path of overstating the importance of tactics in content marketing success. You’re especially going to enjoy…
  • When the Work Begins

    Ryan Hanley
    19 Jul 2014 | 9:20 am
    “The workout begins when you get tired.” I’ve heard this five days a week, every week, for the last three months. These are the words of my p90x instructor. Its this mantra which separates p90x from every other workout program. The sequence of exercises is designed to exhaust your muscles before reaching the most advanced moves of the workout. You’re tired before you attempt the most tiring exercises in that days program. My instructor has a knack for knowing the exact moment we want to quit. We’re tired, sweaty and breathing hard. Without him, we’d all be…
  • How to Grow Your Business Using Relationship Marketing | #91 Content Warfare Podcast

    Ryan Hanley
    17 Jul 2014 | 4:55 pm
    How seriously do you take relationship marketing? On this week’s episode of Content Warfare TV we’re joined by Wade Harman for a deep dive on relationship building for your business. Wade has become an expert in helping businesses and personal brands focus on Relationship Marketing as a method for success versus simply collecting new followers on social media. This episode doesn’t just going to touch on Relationship Marketing from 30,000 feet. We’re going to get right to ground level, the stuff that Wade has seen work in clients and his own business. The mature…
  • How I Raised Over $10,000 in 21 Days to Self-Publish My First Book

    Ryan Hanley
    15 Jul 2014 | 12:37 pm
    On June 8th of 2014 I launched the pre-order campaign for my first book, Content Warfare, on the Publishizer crowdfunding platform. My goal for the pre-order campaign was to raise $10,000 to pay for the expenses of producing the most professional self-published hardcover book possible. Twenty-one days later, my book project hit the $10,000 goal, breaking the previous funding record on Publishizer by two days. This is called “Audience Activation” and it’s key to how I successfully crowdfunded the Content Warfare book. Responsibility Why is a professionally published…
  • How to Become a Thought-Leader w/ Mark W Schaefer | #90 Content Warfare Podcast

    Ryan Hanley
    10 Jul 2014 | 4:58 pm
    Today we learn how to think for ourselves in the digital echo chamber. This week Content Warfare TV has the pleasure of hosting Mark Schaefer, author, speaker, consultant and founder of the Businesses Grow blog (one of my personal favorites). I have a tremendous amount of respect for Mark. There are three reasons I hold him in such high regard: 1) He’s genuine and funny and the same way offline as he comes across online. 2) He thinks for himself. His opinions are consistently unique and forward thinking. 3) If you disagree with his opinion he’ll engage you in civilized,…
 
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    B2B Content Engine, Inc.

  • B2B Content Engine Announces Unparalleled Twitter Functionality

    Andy Detweiler
    16 Jul 2014 | 5:01 pm
    Did you know that according to Twitter, tweets with a picture receive 35% more engagement than those without a picture? That’s why B2BCE automatically pulls and includes the picture – not only the text – of any article you’d like to share with your audience. Two more important distinctions… It’s as easy as drag-n-drop … the image you see is the image you will share. If the piece has more than one image, you can choose the image you want. Here’s what the sharing option looks like in B2BCE (when multiple images are present for an article)…   And…
  • Our Content Marketing Failures – An Embarrassing Introspective

    Andy Detweiler
    2 Jul 2014 | 12:23 pm
    The title of this article is not mere click-bait. We’ve stunk at content marketing. It’s the truth. Almost one year ago today, we set out on a mission to make meaningful content marketing possible for all businesses and individuals – not just those with large budgets and/or endless resources. And what better way to prove this could be done than by executing content marketing ourselves. Just a few guys with limited experience, navigating the brave new world of digital marketing. Sure, it’s easy for content marketing thought leaders of the world to espouse the virtues of content…
  • A Short Note on the Future of B2B Content Engine

    Andy Detweiler
    27 May 2014 | 5:48 am
    Greetings. We wanted to take a quick moment to update you on the future of B2B Content Engine and let you know we are almost out of private beta of our new platform – we’ll be opening things up to the public very shortly. Also, over the next few weeks, we’ll be rolling out a new blog series that focuses on all the content marketing lessons we’ve learned/mistakes we’ve made over the past year. We’ll be posting a lot less often, but believe this refined approach will provide much more value to you as well. As always, thanks for your readership as we continue to navigate this Brave…
  • How Do I Increase Blog Traffic…A Comprehensive Look

    Andy Detweiler
    19 May 2014 | 12:57 am
    In installment number 15 of our “timeless question exploration” series, we’re looking at the question of “How Do I Increase Blog Traffic?” Short Answer: Writing quality content is key, as are a proper distribution and promotion plan. Engagement tactics such as commenting on others’ blogs are popular techniques. Most importantly, first define who you want to attract and how you are going to measure your results. Here are the timeless questions we’ve previously explored.  Remember, we’ll be regularly adding additional resources/opinions to those topics as well. “How Often…
  • How Can I Increase Engagement on Social Media? … A Comprehensive Look

    Andy Detweiler
    13 May 2014 | 12:58 am
    In installment number 14 of our “timeless question exploration” series, we’re looking at the question of “How Can I Increase Engagement on Social Media?” Short Answer: Take a real interest in two-way communication and respond immediately when people come to you with a question, comment, complaint, or any other interaction. Provide valuable content to consume. Most importantly, remember that the point of social media is to be social and build relationship, not garner meaningless vanity metrics. Here are the timeless questions we’ve previously explored.  Remember, we’ll be…
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    blog.colosimarketing.com

  • The Power of Curated Content in Content Marketing

    Joelle Colosi
    26 Jun 2014 | 3:00 pm
    Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content. Benefits of Curated Content The same way an art museum curator arranges pieces into meaningful exhibits, content curators collect content and deliver it to their audience in a fresh, new way. The benefits of including this type of content in your content…
  • Building Strong Client Relationships With Inbound Marketing Methods

    Joelle Colosi
    19 Jun 2014 | 6:00 pm
    Strong client relationships can be summed up in one word: loyalty. Whether you’re fundraising, trying to develop business, providing better services or gaining greater market share, inbound marketing is the method you should use to build strong client relationships and reach your goals. After all, if you spend all your time on outbound marketing and none on inbound, you’re like a doctor who uses bloodletting to cure a headache. The technique may date back farther, but it’s much less effective than modern day solutions. Consider these inbound marketing approaches that help you build…
  • Good Engagement Marketing Equals Client Experience and Retention

    Joelle Colosi
    5 Jun 2014 | 2:00 pm
    Do not fall into the trap of the rather pervasive belief that a firm’s logo constitutes its brand. While the logo and overall aesthetic image are parts of the brand, it’s really the client experience and associations people draw from that experience that mold and shape a brand most. These touch points are the foundation for good engagement marketing. Professional services’ marketing is always involved in a form of engagement marketing, mostly in the traditional sense. Marketing and business development activities are about nurturing relevant business relationships.  Engagement…
  • 7 Tips for Marketing Professional Services With Twitter

    Joelle Colosi
    29 May 2014 | 2:00 pm
    If you’ve been avoiding marketing with Twitter, why not make today the day to start? Twitter is an important social network to help bring in new leads for your firm. It's uniquely suited for catching followers on the fly and getting a message through, even on their busiest day. Now's the perfect time to begin, because you can follow these handy tips and quickly build up steam on Twitter: Tweet imagery: Photos get immediate attention and require little time commitment from your viewers. Also, Twitter has timelines now. Tweet timely: Tweriod can help you find out the best time to…
  • Maximize Lead Generation on Facebook With These Tips

    Joelle Colosi
    22 May 2014 | 2:00 pm
    According to Hubspot's 2013 State of Inbound Marketing report, 52 percent of all U.S. marketers identified Facebook as a lead source in 2013. If your firm falls in the 48 percent that has yet to explore lead generation on Facebook, it’s time for that to change. Even if you’re one of the 52 percent who generated leads from Facebook in 2013, you can always get more.  Maximize lead generation on Facebook with these tips. Put calls-to-action in your cover photo: In 2013, Facebook graciously changed a rule prohibiting companies from using calls-to-action in cover photos. That means now is…
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    Convert With Content

  • 23 Types Of Content For Your Content Marketing Strategy

    Stephanie Frasco
    22 Jul 2014 | 4:53 am
    Content marketing is the "IT" thing of internet marketing right now. While content marketing is not new by any means, recently it seems to be the buzz word of 2014. Luckily for us, it's not a buzz. It's the basis of our business. I mean come on, our name is ConvertWithContent. And the truth of the matter is content has been and will always be the foundation of marketing. You need content in order to survive in business. You need content to explain your services and your products. You need content to stay in front of your customers. You need content to bring in new customers. You need to use…
  • 4 Lead Magnet Examples For B2C

    Stephanie Frasco
    14 Jul 2014 | 4:27 am
    At ConvertWithContent we live by the lead magnet. For our business our lead magnets have been tested, split tested, and analyzed over and over again. We know they work to increase our leads. We have the data. Many people will argue that lead magnets only work for b2b businesses like ConvertWithContent. And yes, there is no doubt that lead magnets work exceptionally well for businesses that sell to other businesses. In B2B we use ebooks and white papers are the primary form of a lead magnet.  57% of B2B marketers rate white papers as an effective content marketing tactic. However, B2C…
  • The Most Important Search Term You Need To Use

    Stephanie Frasco
    9 Jul 2014 | 4:02 am
    We've heard it time and time again. You need to be searching and monitoring keywords for your business. It's true. You should be monitoring your name, your business name, your product names, and specific keywords that relate to your business in any way. This is the basis of what we call "Social Listening". Social listening allows us to respond and engage when necessary and gather useful insight about what people like and dislike about our business. If this isn't on your daily list, you should add it. It is a great way to build those needed relationships with people online. Read more about…
  • Why You Shouldn't Worry Too Much About Blog Comments

    Stephanie Frasco
    7 Jul 2014 | 4:54 am
    This is a topic that Jason and I discuss all the time. Back in the day when blogs were really the only social network out there, comments were abundant. It seemed like all you had to do was put up a blog, post content on a regular basis, find some relevant blogs to comment on, and boom you've found yourself a nice little community of commenters. Today, things aren't so easy. In fact, you can't rely on doing one thing like you got away with in the past. Things have changed and in order to be successful you really need to do a lot more to get traction. But we'll get into that later. Comments on…
  • How To Manage Customer Expectations On Social Media

    Stephanie Frasco
    26 Jun 2014 | 11:33 am
    The other day Jason and I went to get a foot massage. We went to a place we have gone to many times. We called in, made an appointment and showed up on time as usual. The lady at the front desk ushered us to our seats and we sat down expecting 30 minutes of pure bliss, as usual. What came next was unexpected. About 5 minutes into our 30 minute session my meditative stage was interrupted with banging, pounding, and drilling. Yes, the space next door was being worked renovated. As a business owner myself, I do realize business must go on and the store can't survive if they shut down during…
 
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    scribewise.com

  • Yes, There Is a Difference Between Content Marketing and Blogging

    Monica Montesa
    22 Jul 2014 | 8:28 am
    So, you’re new to the whole content marketing thing. That’s okay. We just so happen to exist for the sole purpose of helping you figure it out. Yay! Since your head is probably spinning with information, it’s important to take one thing at a time. For today, let’s take a look at one of the more common misconceptions about content: the difference between content marketing and blogging. Although they’re often misunderstood as being one and the same, there’s a pretty big difference between the two. And it lies in the definition and goals of each. The Difference Content marketing is…
  • The Content Marketing Selfie: Narcissistic Content Sure To Fail

    John Miller
    21 Jul 2014 | 5:36 am
    We are living in the midst of an epidemic of selfies. Mostly it’s just innocent fun – no big deal to snap a photo of yourself and post it to social media. Of course, some people seem to be addicted to selfies. But this isn’t about them. It’s about B2B content marketing, and the disturbing similarity to sefies. “Most B2B Content is as narcissistic as a selfie,” Sirius VP Marisa Kopec said at the Sirius Decisions Summit back in May. Ouch. But true. Typically, B2B firms have an extremely hard time breaking out of the old school marketing approach of telling their prospects and…
  • Content Marketing: This is How Long it Takes to Write a Great Blog Post

    Trish Sammer Johnston
    17 Jul 2014 | 8:02 am
    How much time should blogging take? Excellent question. It’s one we discuss a lot here at Scribewise (because, hey, that’s one of the Big Major Things we do). If you’re in content marketing, you’ve probably got someone on the inside scribbling, er, typing away for you, or you’re paying someone on the outside to do it. You’ve asked this question, right? Sonia Simone, a writer at one of my favorite, favorite websites, Copyblogger, just wrote about this question. Now I’ll admit, I’m a bit of a Copyblogger fangirl. It’s one of the few blogs I’ve been reading religiously for…
  • Matrix of Mobile Content: Branding with an Alternate Reality

    Bryan Evans
    16 Jul 2014 | 7:28 am
    Remember in The Matrix when Morpheus says to Neo: “Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?” Today, consumers live in a modern day matrix. Our minds are plugged into our mobile devices and our alternate realities are shaped by the content we choose to believe. Mobile content is the pathway to this matrix. And brands are taking advantage of this phenomenon by fusing mobile technology with compelling content. According to a new…
  • Are You Ready to Say "I Do" to Content Marketing?

    Monica Montesa
    15 Jul 2014 | 8:34 am
    Content marketing isn’t just some random strategy you can wine and dine and then stop calling after a week  end after publishing a few blog posts. It’s something that requires a little more TLC, love, and time—which is why content marketing is like committing to a long-term relationship. Now before you think I’ve totally lost it, here’s what I mean. Unlike one-time ad campaigns that have goals such as a specific increase in sales, content marketing is a lifelong commitment with a goal to educate or entertain customers and develop trust among them. However, since customers will…
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    Social Media Explorer

  • There Is No Reason To Like A Facebook Page

    Matt Hollowell
    23 Jul 2014 | 3:00 am
    Full disclosure: I “like” 256 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 256 Pages are using Facebook. A cursory glance shows that many of these Pages haven’t posted a thing in several months, and many, many more haven’t posted an interesting thing in a much longer than that. So why am I participating in such massive apathy and fraud? Why am I acting like I care when I really don’t? Why am I doing a disservice to so many Social managers and brands? Indifference and laziness, mostly. But today, I quit, and I’m calling you to the…
  • Why are companies so horrible at communicating?

    Nichole Kelly
    22 Jul 2014 | 3:00 am
    In the last few months, I’ve had numerous real-life interactions with companies and front-line employees. And one thing is clear: companies suck at communicating in real life. This revelation begs the following question: how can they ever possibly get it right online? As we sit and watch the latest customer service issue go viral, we all need to sit back and ask where leadership went wrong. Putting the entirety of social media’s fate on the backs of marketers who are trained communicators is a reflection of the lack of trust in our employees who deal with our customers every day, and this…
  • Content Lessons From The Real Pros

    Jason Falls
    21 Jul 2014 | 3:00 am
    Saturday night’s Dwight Yoakam show at the annual Forecastle Festival in Louisville was my fourth or fifth time seeing him. Not many famous people hail from my hometown, and fellow Pikevillians tend to keep track of the ones that do. One subtlety I noticed about Yoakum’s performance this time around that was different than my previous concerts was the choice of material. Yoakam and band played a wide variety of his hits from as far back as Guitars, Cadillacs, Etc., Etc., his first album from 1986. At previous shows, he played mostly songs from whatever album he was touring to support with…
  • 3 Ways Quizzes Can Drive Social Traffic Back to Your Site

    Josh Haynam
    17 Jul 2014 | 3:00 am
    One struggle I see marketers dealing with on a consistent basis is driving social traffic back to their websites. A lot of content either performs well on your domain or performs well in the social world, but bridging the gap is difficult. One solution is to create quizzes, which are highly share-able on social media but can also drive traffic to specific pages on your main website. Here are three ways of using quizzes to drive social traffic back to your domain. 3 ways to use quizzes Provide more information on your site. A quiz titled “Which Cake are you?” is responsible for driving…
  • How Sococo is Completely Transforming the Virtual Office

    Nichole Kelly
    16 Jul 2014 | 3:00 am
    One of the biggest challenges within a remote work environment is how to encourage the natural collaboration that would happen inside of an office environment. This is one of the things SME has been trying to figure out for the last couple of years. We know that most people don’t get their best work done in a cubicle so we’ve shunned opening a corporate office, but we wanted to figure out a way to capture those water cooler conversations and ad-hoc brilliance that comes when two people start hashing out a problem in the hallway. We just figured out a huge shortcut to getting all the…
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    CopyPressed

  • Hire Journalists (Like Myself) to be Content Marketers

    Caitlin Malone
    3 Jul 2014 | 7:30 am
    In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry. We Can Write Specifically for Your Target Audience It’s impossible to write content for a specific audience…
  • Infinite Scrolling for Your Content: The Pros and the Cons

    Amanda DiSilvestro
    19 Jun 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. of creating the best possible content strategy for your company is coming up with the perfect way to display that content. Many companies focus on what the content says and how it looks on the page, and while this should definitely be your first step, how your content is displayed on your website is also important. You want to make sure people can access your content easily, and once they find your blog or hub or whatever…
  • Three Lists to Run Your Job, Department, and Company

    Joe Sinkwitz
    17 Jun 2014 | 7:30 am
    Back in April of 2007 I wrote here about my philosophy of making three lists. I feel it’s appropriate to revisit the topic because I still see a lot of people in our industry struggle by working exceptionally long hours doing…things…stuff…random tasks without any sort of KPI or understanding of ‘why’ they are doing it. The old article referenced above is still pretty valid, but I want to expand upon it since even after I wrote it, my philosophy has continued to evolve in ways that might help out similarly optimization-centric people focus on the right tasks. It all starts with…
  • 7 Lies You Tell Your Editor

    Amanda Dodge
    22 May 2014 | 7:30 am
    Managing an editorial staff is often like being a teacher. You work with your “students” and guide their writing to get better, but don’t always get the assignment turned in on time or written correctly. Most writers know better than to tell you that their dog ate their homework, but almost any editor or blog manager has heard the following seven excuses before. What They Say: I have a bulleted list, I just wanted to run it past you. What They Mean: I quickly threw together a few ideas because I was about to miss a deadline. Oftentimes the writers who need the least amount of guidance…
  • We’re Now Arriving at Terminal Samsung Galaxy S5

    Amanda Dodge
    20 May 2014 | 7:30 am
    Don’t worry, Google crawlers. That wasn’t a half-baked effort to stuff keywords into the title of my article. This isn’t a low-quality SEO article that’s riddled with links to Samsung and mentions of the video functionality and auto focus of the Galaxy S5. Okay, well maybe that paragraph looked a little suspicious, but I promise that everything you read in here is 100% organic. I’m not shilling Samsung products, I’m reporting on the company’s latest marketing location: airport terminals. While you see ads all over the airport in the forms of posters, banners, and wraps, Samsung…
 
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    Content Marketing Experience

  • Great content marketing lessons from Kelly Hungerford

    J-P De Clerck
    2 Jul 2014 | 3:35 pm
    Kelly Hungerford is community manager, evangelist and responsible for content operations at content curation company Paper.li. Kelly, who was a speaker at our Content Marketing Conference Europe 2014 in Antwerp, has an integrated view on content marketing. She emphasizes the key role of community and of unconditional customer-centricity. Discover some some great content marketing lessons […]
  • Relevant online content in 2001 and 1 content mission for right now

    J-P De Clerck
    2 Jul 2014 | 2:37 pm
    If you visit this website on a more or less regular basis, you might have noticed that we’re in the middle of a migration and integration process. We’re doing it in-between other work and manually, for very good reasons. And it’s a lot of work. However, it was time to rationalize and stop having xyz […]
  • An integrated content marketing approach with Mike Corak

    J-P De Clerck
    23 Jun 2014 | 3:01 pm
    Ethology’s Mike Corak was one of the keynote speakers at the Content Marketing Conference Europe, edition 2014. Mike’s keynote (see SlideShare below) was a feast for more experienced digital (content) marketers and touched many great content marketing areas such as working with topics instead of keywords, qualitative and quantitative content strategy, and a fully experience-driven […]
  • Content marketing and PR: a deep dive with Frank Strong

    J-P De Clerck
    23 Jun 2014 | 2:55 pm
    Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content marketing and PR (and social) earlier when covering an event with Deirdre Breakenridge and Shel Holtz.  The evolutions show in the market. Just think about what’s happening with Cision and Vocus, […]
  • The art of storytelling in 6 content marketing context questions

    J-P De Clerck
    23 Jun 2014 | 2:37 am
    Do brands create stories? Do stories create brands? Or is the power of storytelling for brands and branding simply so pervasive we can’t even begin to see the end and the beginning? Storytelling of course is an ancient art (and part science) which is tackled in so many domains, from the study of ancient cultures […]
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    Content Marketing Blog

  • How to Brainstorm to Avoid "Boring" Content

    Molly Bruno
    23 Jul 2014 | 5:30 am
    Brainstorming. The name itself sounds grueling. Whether you carry out brainstorming with lists, research, or meetings, coming up ideas for new content can seem like tedious work. If the thought of brainstorming for your industry is enough to induce yawning, then it’s time to rethink your method. It goes without saying that no one wants to write or read boring content. Even if you are in one of the most technical, unglamorous or what some may consider "boring" industries, you have the same opportunity as consumer brands to come up with amazing content. To avoid a creativity slump, there are…
  • Is Your Business Stuck Behind the Scenes? Find out How A Content Marketing Agency Can Bring You to Center Stage

    Debbie Williams
    16 Jul 2014 | 5:30 am
    A lot of businesses we talk to share a similar predicament – they are the type of product or service that’s often “behind the scenes” and not widely known unless you’re in that industry. In fact, one of the things that we love most as a content marketing agency is learning about new industries and different types of businesses that we may not have known even existed. We don’t believe that anyone should be lost behind the scenes. When you go to a movie, the lead cast gets all of the kudos and attention, right?  But what about the long list of credits, filled with hundreds…
  • Is your Blog Missing One of These 7 Content Marketing Essentials?

    Dechay Watts
    10 Jul 2014 | 12:59 pm
    Consistently publishing blog posts on your website is one of the most effective ways of boosting your online presence and connecting with prospects.  All of our clients have seen great results from blogging at a minimum of one time per week.  But there are a few essentials in the blog set-up that need to be taken care of before jumping into the fun part of developing content.  Make it Mobile – According to the State of Mobile Content Marketing, the percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012 – and it isn’t stopping…
  • Boring Content: Lessons Learned from our Recent Webinar

    Andrea Miller
    2 Jul 2014 | 5:30 am
    We talk a lot about boring content here at Sprout Content. That is, how to avoid creating it. Despite the growth of inbound marketing over the past years, there's still a lot of boring content out there: websites full of facts and figures, blogs that are written in business jargon, and email newsletters that could put someone to sleep. We happen to have a lot of clients who are B2B companies in "behind-the-scenes" industries. That means it's up to us to figure out a way to make paper converting, document storage, senior living telecommunications systems, etc. interesting to their audiences.
  • 4 Sources for an Endless Stream of Blog Topics

    Chris Hawkins
    27 Jun 2014 | 5:30 am
    Blogging is one of the easiest and one of the hardest tactics of an inbound marketing program. Starting a blog is simple. Writing takes time but usually flows with the right topics. Ah, the right topics. Coming up with ideas week after week is a challenge no matter what business you’re in. In order to come up with topics consistently, make it a routine even if it’s just once a month. Here are four ways to come up with an endless stream of blog topics: Hit the Library There’s something about a library visit that just can’t be duplicated online - walking the stacks, scanning the latest…
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    Pamorama | Social Media Marketing Blog

  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Using Hashtags in Social Media Marketing

    Pam Dyer
    26 Apr 2014 | 5:42 pm
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. They are a way to track topics on Twitter and other…
  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
 
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    loriboyce.me

  • Why I Support St. Jude Children’s Research Hospital

    Lori Boyce
    5 Jul 2014 | 2:48 pm
    In 2014, I’m supporting St. Jude Children’s Research Hospital as a Telethon VIP. That means I’ll be answering phones in Bloomington, IL during the August 8 WEEK-TV telethon. For an hour. I’m one of thousands of people in my community who will get involved again this year to support operations at St. Jude Children’s Hospital in Memphis, TN and its […] The post Why I Support St. Jude Children’s Research Hospital appeared first on loriboyce.me.
  • The Cost of Anticipation

    Lori Boyce
    26 May 2014 | 10:51 am
    In the wee hours of May 24, I fought sleep to witness the promised “epic” meteor shower over North America. The predictions were sensationalized news: hundreds (maybe even thousands) of meteors would blaze across the night sky each hour for two hours. Problem was, in the Central U.S. time zone where I live, it was […] The post The Cost of Anticipation appeared first on loriboyce.me.
  • On Turning 44, Flipping Switches, and Finding My Voice

    Lori Boyce
    10 Feb 2014 | 8:55 am
    Last month, I turned 44. Yep, I’m that old.  The past year was surprising and a bit different than others. Stuff happened. Personal stuff and professional stuff. Overall, things changed in a big way. I flipped the switch on a few ideas that have been swimming around in my head for decades. I took risks […] The post On Turning 44, Flipping Switches, and Finding My Voice appeared first on loriboyce.me.
  • How To Pack for a Trip

    Lori Boyce
    16 Nov 2013 | 9:13 am
    Ever find yourself at the airport baggage claim holding your breath as the bags start to arrive? One by one they come, one black bag after another. Before yours rolls out onto that rotating belt, it’s easy to believe it’s likely lost forever. After years of business travel, I have figured out how to pack for […] The post How To Pack for a Trip appeared first on loriboyce.me.
  • Stop Making Excuses and Do Something

    Lori Boyce
    17 Aug 2013 | 9:22 pm
    I’ve just kicked off a project that was a long time coming. Its history is littered with a long list of excuses and misplaced blame. But when the project is completed, a big problem will be solved. So why did it take so long to get it started? Excuses. Before a workable solution started to […] The post Stop Making Excuses and Do Something appeared first on loriboyce.me.
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    CyberAlert Blog

  • Interactive Content Marketing: The New Method for Creating Memorable Experiences to Attract Customers

    William Comcowich
    22 Jul 2014 | 12:55 pm
    Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer. As more brands realize this, they’re working with tools that foster real interaction from page visitors. Interactive content doesn’t just encourage action from visitors — it responds to them.  What is Interactive [...]The post Interactive Content Marketing: The New Method for Creating Memorable Experiences to Attract Customers appeared first on CyberAlert Blog.
  • Why Your Content Marketing Isn’t Working

    William Comcowich
    22 Jul 2014 | 9:17 am
    While almost all marketers agree content marketing is important, an overwhelming 85% admit their content is only somewhat effective, or less so, at generating revenue.  The chart below illustrates a recent survey by Forrester Research that asked marketers about their company’s content marketing efforts. In Content Marketers Have No Idea What They’re Doing, Amber van [...]The post Why Your Content Marketing Isn’t Working appeared first on CyberAlert Blog.
  • Counting vs. Insight: How Media Monitoring Can Greatly Improve Your Business Results

    William Comcowich
    22 Jul 2014 | 6:36 am
    Brands are paying too much attention to numbers, and not enough attention to the real business insights that media monitoring can deliver. While placements, mentions, engagement and sentiment offer data about brand performance, statistical trends are only a tiny portion of the full value of media monitoring.      Media monitoring can do far more [...]The post Counting vs. Insight: How Media Monitoring Can Greatly Improve Your Business Results appeared first on CyberAlert Blog.
  • Designing a Crisis Management Plan that Covers All the Angles

    William Comcowich
    21 Jul 2014 | 11:36 am
      When public relations managers turn a blind eye to the warning signs of a crisis, they’re inviting disaster. PRSA’s recent issue of The Public Relations Strategist offers solid, actionable advice for PR people charged with protecting the corporate reputation. The crisis-themed issue includes warning signs to look for, as well as tips and best [...]The post Designing a Crisis Management Plan that Covers All the Angles appeared first on CyberAlert Blog.
  • SlideShare: It’s Time to Wake the Sleeping Giant of Content Marketing

    William Comcowich
    20 Jul 2014 | 9:00 am
    Last year, Steve Olenski called SlideShare “the quiet giant of content marketing.” It doesn’t seem like anyone has awoken the sleeping giant, yet. While some marketers take advantage of SlideShare’s capabilities, the platform is still vastly underutilized in content marketing. That’s a shame, because SlideShare’s power has only grown with the development of image-based social [...]The post SlideShare: It’s Time to Wake the Sleeping Giant of Content Marketing appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Funnel Readers Toward Your Professional Practice

    info@wpicommunications.com
    10 Jul 2014 | 3:59 am
    If you are reading this, it’s likely that you provide content for your profession in one form or another, be it newsletter marketing, an online post or blog, or some other communication. Naturally, you will want to put forth your best effort each and every time out of the box. It’s a reflection on you, your professional acumen and your practice as a whole.
  • Four More Ways to Gather E-mail Addresses for Your Optometry Practice

    info@wpicommunications.com
    8 Jul 2014 | 4:00 am
    I’ve written before about the process of gathering e-mail addresses from patients as they fill out forms with their basic information. Remember that e-mail updates, particularly those with content of value to your readers, don’t have to be limited to your current patients. In fact, ...
  • Best Practices for Gathering E-mail Addresses for Your Optometry Practice

    info@wpicommunications.com
    1 Jul 2014 | 1:24 pm
    Gathering e-mail addresses for an optometry patient e-mail newsletter can be a challenge for many optometrists. Of course, a reputable optometry practice like yours is in a different league from the unscrupulous businesses that spam consumers. Your intentions are pure and ethical, and, ideally, the information you send is useful and interesting to your patients. ...
  • eNewsletter Signups: Make the Process Simple

    info@wpicommunications.com
    24 Jun 2014 | 5:22 am
    How easy do you make it for people to sign up for your newsletter? Make it simple, and more people will opt in to receive these communications. It’s that easy. WPI Communications enthusiastically suggests that you broaden your client or patient newsletter recipient base to ...
  • Two Warnings for Optometrists Who Engage in E-mail Marketing

    info@wpicommunications.com
    19 Jun 2014 | 11:52 am
    I talk a lot about the many benefits of e-mail marketing, but there is a downside to be aware of, and you may be familiar with it. In a world full of spam, viruses and e-mail overload, it can be difficult for your optometry e-mails to get the attention and gain the trust of your patients.
 
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    KnowledgeVision » Blog

  • Fear of the Presentation

    Susan Zaney
    8 Jul 2014 | 11:51 am
      It is said that most people fear public speaking more than anything else.  There are many old remedies of overcoming this fear, like thinking of the audience wearing only their underwear.  However the only thing that really works is to know your presentation inside and out, and be very comfortable with your delivery.  The mirror used to be the perfect vehicle for this presentation preparation, but technology has improved!  Pick up your iPad and start recording your presentation along with your PowerPoint slides on the new Knovio app.  Then watch your presentation.  Don’t like…
  • Social Media Marketing Trends of 2014

    Samantha Kiley
    1 Apr 2014 | 10:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Essential Trends in Social Media Marketing in 2014 learned from that conference.  Among the most popular trends in the upcoming year are visual content, blogging, Google+, and podcasts.  Visual content has grown in popularity with the easy shareability from social sites like Instagram.  This has allowed more users to create visually…
  • Avoid Google Penalties

    Samantha Kiley
    28 Mar 2014 | 7:25 am
    Every year, Google makes changes to its search algorithms that affect search marketing tactics. With Google Panda, Penguin, and other major updates along with the 500-600 minor changes made each year, how can businesses possibly keep track of it all?  It seems almost impossible, but not following Google’s guidelines can bring your business major penalties.  These search engine penalties can be terrible for a company, ruining rankings, website traffic, and search engine optimization.  Neil Patel shares his insights on 6 Ways to Make Sure You Never Get an Algorithm Penalty from Google. …
  • Content Marketing Optimization

    Samantha Kiley
    26 Mar 2014 | 11:39 am
    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on which topics are most wanted by their readers.  They used the data they collected to tailor their content and give their audience what they really wanted.  David Cheng has shared his company’s step by step process that helped find these topics of interest in his article, How You Can Optimize Your Content Marketing in…
  • Improve B2B Reach with Social Media

    Samantha Kiley
    24 Mar 2014 | 1:24 pm
    For B2B marketing, social media is a huge tool to interact on a more personal level with customers. It’s become so common that a study conducted by Content Marketing Institute and MarketingProfs found that social media is currently the top content marketing tool used by B2B marketers. But with so many different social media sites, how can a marketer possibly produce enough content to fill them all? I’d argue that that’s a trick question; it is much more effective to focus energy and resources on a few important social sites instead of trying to reach them all. To do this, B2B marketers…
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    CoSchedule

  • Responding To Customer Complaints With Social Media

    Krista Tolstedt
    23 Jul 2014 | 7:15 am
    You’re human. Mistakes will happen. Nothing is perfect and something will go wrong. Not every customer will be satisfied. This is not a failure. The best businesses are the ones that mess up and show how they fix their mistakes. They build their customer’s trust and prove they are listening to them. When a significant other makes a mistake and owns up to it, do you dump them because they messed up or do forgive them and trust them more because they were honest? Depending on the situation, you’ll forgive them and that will make your relationship stronger. It’s similar with business.
  • Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

    Garrett Moon
    22 Jul 2014 | 8:20 am
    Here at CoSchedule, we recently hit a milestone with more than one million headlines in our database. With this massive resource, we began wondering what, exactly, made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised to hear that we found just such a thing. When we combined our massive database of headlines with our new social sharing analytics, we were able to get a unique view of the answer to this question. It all comes down to something called the Emotional Marketing Value (EMV) score. This is the…
  • Has Social Media Killed Live Blogging?

    Julie Neidlinger
    21 Jul 2014 | 6:35 am
    Hasn’t Twitter and Storify – pretty much any social media – killed live blogging? Well, no. Live blogging is not dead, not exactly. The reports of its death are greatly exaggerated. Granted, live blogging has certainly changed in recent years, becoming a mix of blogging and social feeds on the blogs and websites of those who use this technique, but it is still very much alive. Why Live Blogging Still Matters Live blogging is when you create single post or page that you update continuously throughout an event. It’s a powerful tool, but surprisingly, most bloggers don’t…
  • Should You Choose A Paid Or Free WordPress Theme?

    Julie Neidlinger
    17 Jul 2014 | 7:55 am
    One of the most important decisions you make for your WordPress blog is which WordPress Theme you will choose. Should you choose a free WordPress theme, or should you pay for one? What kind of theme should you get? Your theme becomes part of your visual brand; it is what people come to know you as online. It can either help or hinder your ability to build an audience. A bad theme can confuse your audience, slow your blog load time down (hurts your SEO), and even have malware. So how do you choose a theme for your blog? How To Choose A WordPress Theme Every blog is not like every other blog.
  • 5 Plugins Guaranteed To Help You Collect More Leads

    Garrett Moon
    16 Jul 2014 | 8:20 am
    Content marketing is great for SEO, social media, and your audience, but it won’t do you much good if you aren’t also using it to collect leads and build an audience of readers. So, how do you start to collect more leads on your blog?  Lead collection can be a sticky subject for bloggers. It is a topic that lives in a world of pop-ups, calls to action, and other methods that may seem distasteful some of us. But that doesn’t make them something we can ignore. We absolutely have to be collecting leads with our blog – that’s a given. The real question is: how can…
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    Feldman Creative

  • Personal Branding: Power Tips for Getting Your Online Brand In Line

    Barry Feldman
    19 Jul 2014 | 1:19 pm
    Let’s talk about you. You’re a brand. Do you know how to develop your personal brand? As an online marketing consultant and writer, I found myself answering a ton of questions about building and developing a personal brand. So I did a lot of reading on the subject as well as reflecting on many of the effective tactics I’ve used since establishing Feldman Creative in 1995 and focusing on content marketing since 2011. I organized these ideas into the infographic here, “The Complete A to Z Guide to Personal Branding.” Then I was invited to do a Google+ Hangout with…
  • The World’s Greatest Social Media Marketer [INFOGRAPHIC]

    Barry Feldman
    12 Jul 2014 | 2:27 pm
    I wrote this article for MarketingProfs a while back… The world’s greatest social media marketer has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate. She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You’d better believe it. Social media blog feeds feed her a daily dose of updates because she knows some genius somewhere updated a social media network with a new feature while she was sleeping. She can even tell you how many pixels…
  • How to Neglect, Abuse and Lose Customers Like HostMonster

    Barry Feldman
    11 Jul 2014 | 12:36 am
    You have a lot of choices when it comes to selecting a website host. In recent years, Endurance International Group has increased the chances you choose them by gobbling up hosting companies including JustHost, HostMonster, BlueHost, and HostGator. But they’ve decreased the chances you stay with them by delivering the worst possible customer service. If you want to position your company for short-term growth and long-term woes, follow their lead. Unfortunately, I rely on HostMonster (soon to be past tense). Laughably, I see a fair amount of customers say nice things about these…
  • I Got a New Phone

    Barry Feldman
    7 Jul 2014 | 10:52 pm
    I’m so excited. I got a new phone. No, not one of those pocket sized computers you use to make retro photos or 6-second videos. I’m talking about a desktop phone. You’d need some seriously big pockets to carry this one around. It has two lines. A blue display lights up to show me who’s calling. I can tell it to memorize the phone numbers of my friends. It has a handset, but I don’t have to use it because it also has a speaker. I have lots of ideas for how I’m going to use my phone. This thing’s awesome. Check out these ideas I have for putting it to use. Have conversations. If…
  • Hey Marketers, No One Needs Your Nontent [and the ingredients for making the good stuff]

    Barry Feldman
    2 Jul 2014 | 7:31 pm
    Who the hell needs nontent? No one. So why make it? I mean, sheeshe, for every quart of content, there must be a gallon of nontent diluting the media and keeping buyers from finding the good stuff. Look at this shit. Penis nicknames. Hands drawing words on a whiteboard to spell out what the announcer guy is saying? Forty-five-minute infomercials posing as webinars? It’s so nonsensical. Such a waste of everyone’s time. Though officially content can be anything, we commune here today to talk about marketing. Content marketing. And nontent marketing. Please agree, it’s really not…
 
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    Prime Scripting – Digital Marketing Agency – Defy Normal

  • Five annoying web trends everybody hates

    Mike Porter
    2 Jul 2014 | 4:23 am
    As seasoned users of the web, we all have had ample time to encounter annoying web trends. Overuse of irritating terms and abbreviations aside, it is the monetisation of popular websites that is proving to have a damaging long-term impact on our collective experience. We are so much more than biological shells with dollar signs hovering above our heads, and it’s about time that key decision makers cut back on the trends below. 1. Tedious slideshows Easily the most crushing aspect of my web experience is when I see a potentially fascinating article, often accompanied by a title containing…
  • Vital SEO metrics for your website

    Mike Porter
    11 Jun 2014 | 10:37 am
    A simple search in Google for SEO advice will open up a realm of people seemingly there to help you by imparting wisdom in number-based BuzzFeed lists – don’t listen to them. Most SEO consultants are obsessed with overreacting and focusing on unimportant factors. If you are ever to understand the intricacies of your website and their relevance to the web, then it’s vital that you evaluate the most important SEO metrics. These will let you look at your site with a mathematical eye and obtain clear perspective on what needs to be done to generate those visitors you crave. PageRank…
  • Businesses can’t neglect social media in 2014

    Christian Abbas
    26 May 2014 | 3:00 am
    In today’s world of social connectivity, brands have an ability to communicate with their audiences like never before. Some businesses have questioned the role of social media in recent years, but we are now reaching a stage where its importance simply cannot be debated. Effective use of social networks must now be deeply rooted into the marketing mix of all brands. As the number of users accessing social media networks on a daily basis continues to grow, the potential reach for businesses becomes ever greater. According to Social Media Examiner’s End of Year Report (2013), 86% of…
  • What is PPC to my business?

    Mike Porter
    21 May 2014 | 8:41 am
    PPC simply stands for pay per click advertising, and this equates to paying for every instance that a web user clicks on the link in your advert. The alternative is to pay for a set number of impressions, but with this approach there is no guarantee that you will receive any clicks. When using the likes of Google AdWords and the similar platforms from Bing and Yahoo, paying for a click is the only guaranteed way of generating interest for your website in the short-term. Now vs. the future In business, it is logical that the instances where you pay to try and generate instant success in the…
  • How not to fail at SEO Copywriting

    Mike Porter
    18 Apr 2014 | 6:32 am
    Being a great copywriter simply isn’t enough. The days of focusing entirely on the message you wish to convey have long departed. Aside from print, virtually all of your marketing text is now available on the web. And your success on the web is dependent on your ability to perform SEO copywriting to an enviable standard. But there is positive news, as you can dramatically transform the standard of your content writing for the web. Succeed at SEO copywriting For those of you that already possess a flair for writing, you hold the greatest potential to succeed. Quite simply, this is because…
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    Big Leap Creative

  • Who Carries Your Basket of Eggs?

    Lisa Gerber
    21 Jul 2014 | 10:08 am
    Much like you, I imagine, I’m always trying to raise things to the next level. Professionally, personally - whatever it is, it could be better than it is now. I want to be a faster runner so I download apps and training plans, buy a heart rate monitor, and if I could, I’d hire a coach, and hey, while I’m at it, a personal chef to cook me meals that would not only help me lose weight but would also be designed specifically to make me faster. It’s pretty much my first reaction when I have a goal: I need to go buy things and hire people to help me get there. As I ponder…
  • Eat Your Peas: And When To Ignore Common Advice

    Lisa Gerber
    14 Jul 2014 | 10:44 am
    The reaction when I stopped playing soccer and Seth Godin closed his blog to comments. What happens when you close your blog to comments, or shut down your Twitter account? Perhaps some looks like this one. But sometimes we have to eat our peas. And sometimes we get to ignore what everyone tells us to do. I played soccer from fourth to sixth grade and I hated it. I was terrified of the ball  - it would either come to me and I’d have to do something wonderful with it, or it would get kicked in my face by one of those big defensive fullbacks. It just brings back bad memories thinking…
  • About That Day I Wanted to Be a Graphic Designer

    Lisa Gerber
    7 Jul 2014 | 9:16 am
    I’ve been thinking about the small decisions we make and the trajectory of time – how a small decision can take you down a very different path. I don’t know if it’s because Mercury was recently in retrograde and everyone in my circle ignored the common advice not to do anything drastic, or if it’s just a matter of “like attracting like,” but I have a lot of friends making change right now, or as I like to call it, taking a big leap. Joe sold his home(s) and he and his wife and young son are traveling via motorhome throughout the Southwest while he…
  • Competition for Attention: Try Seducing Instead of Shouting

    Lisa Gerber
    30 Jun 2014 | 10:11 am
    Last summer, I ran a trail race called the Cutthroat Classic. It involved 11 miles and 2,500 feet of elevation gain and believe it or not, I was having the time of my life.  Was moved to tears when I got to the high point because it was all downhill after that. But two miles from the finish, I started to fatigue. I told myself I had two easy miles left. Keep going. Soon, I turned off the music in my headphones and listened for the crowd at the finish line. I ran through the woods, turn after turn until I could hear it, the beginning of the distant cheers. I suddenly came into a clearing and…
  • The Risk and Reward Of Your Content

    Lisa Gerber
    23 Jun 2014 | 9:50 am
    In her chapter entitled Moral Point of View in Bird by Bird: Some Instructions on Writing and Life, Ann Lamott describes formula fiction: Good wins over evil; the guy gets the girl. We (the audience) crave stories and for the most part, like to know that good does win, and that we can find hope and inspiration in relatively ordinary characters. But, she continues, you must believe in what you are writing (switching back to the storyteller perspective), or it will show. If you don’t believe in what you are saying, there is no point in saying it. You might as well call it a day and go…
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    Kapost Content Marketeer

  • 12 Lessons from LinkedIn’s Largest Content Marketing Group

    Andrew J. Coate
    23 Jul 2014 | 5:01 am
    Recently the Content Marketing Academy LinkedIn Group turned 1 year old. In that time, the group has not only become the largest content marketing group on LinkedIn (13,000 members and counting), but it’s among the most active of any group on LinkedIn, garnering praise from group members, marketing influencers, and even from LinkedIn team members along the way. To put it bluntly, it doesn’t suck. The success of the group didn’t happen overnight, however. It’s the result of trial and error. So in celebration of the group’s first birthday, here are 12 lessons…
  • Comparative Analysis of 3 Companies Reveals the “List Post” Works

    Jean Spencer
    23 Jul 2014 | 5:00 am
    Science Daily reports that a full 90% of all the data in the world has been generated over the last two years, and advancements in mobile technology and self publishing tools continue to accelerate. Using this as a barometer for the information deluge of the next few years, you’d better buy an umbrella—it’s about to storm.  Comparative Analysis of 3 Companies Reveals the “List Post” Works by @jeanwrites To stand out from this content chaos, marketers and publishers invest hours into strategy and research to produce content that doesn’t inundate the consumer,…
  • How to Pitch Executives [Graphic]

    Andrew J. Coate
    22 Jul 2014 | 7:00 am
    Content marketing is never a one-person operation—at least not when done right. There are always a wider number of stakeholders involved in everything from strategy to content creation to reporting on success. How to Pitch Executives [Graphic] by @andrewjcoate Imagine a play. Even a one-man show relies on help from others. There are collaborators in writing and editing the script, people to build the set, an audio visual crew to prepare lights and sound, people to market and advertise the show, a front-of-house staff to tend to audience needs, and let’s not forget the producers, who…
  • 12 Questions You Must Ask Before Hiring a Content Marketer

    Liz O'Neill
    21 Jul 2014 | 5:01 am
    Like in any new field, hiring for content marketing isn’t always intuitive. It’s hard to know exactly what skills to look for, and what questions to ask your candidates. Recently, Kapost and LinkedIn’s head of content marketing, Jason Miller, tackled this topic head on in a content marketing hiring webinar. Jason gave some great tips, and provided 12 questions you should ask applicants applying to be on your content marketing team. We loved those questions so much, we turned them into a SlideShare. 12 Questions You Must Ask Before Hiring a Content Marketer from Kapost The…
  • Easy Ways to Personalize Content with Marketing Automation

    Anne Murphy
    21 Jul 2014 | 5:00 am
    In today’s digital world, content is at the center of marketing. And one of the most effective channels for content distribution is marketing automation. We’ve talked about some of the most effective marketing automation features and how to implement them, including lead nurturing, segmentation, and lead scoring—both of which can have huge returns. Today, we’re going to talk about another tactic for getting the most out of your content and marketing automation investments: personalization. Personalizing content means using information about a known user to serve up…
 
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    My Miss Assist's Blog - Tips on Content Marketing: Blog Posts, Blog Content, Leveraging Content

  • WHY Should Small Businesses Start Blogging? Infographic

    Missy
    20 Jul 2014 | 11:00 pm
    Recently, I have heard many small business owners say they do not understand why they should write blog posts.  This surprises me as blogging is one of the best and easiest ways to market their business if they have an online presence (which all small business should).  A few of the reasons for that are: […] The post WHY Should Small Businesses Start Blogging? Infographic appeared first on My Miss Assist.
  • Guest Blog Post: Let me let you in on a Secret

    Missy
    14 Jul 2014 | 4:00 am
    So what’s the big secret you ask? Did you know that it is possible for your company to land on page 1 of Google organic searches within 24 hours if done correctly with one simple element…a video.   You may or may not be aware that back in 2006 Google purchased YouTube for $1.65 Billion […] The post Guest Blog Post: Let me let you in on a Secret appeared first on My Miss Assist.
  • 18 Resources to Find Royalty-Free Images for Free

    Missy
    7 Jul 2014 | 3:00 am
      Because several readers seemed to enjoy my article, 5 Reasons to Include Images in Blog Posts, I thought I would share the resources I use to find mine and my clients’ images.   The hi-resolution royalty-free images available on these websites should help you find what you need to make your blog posts appealing. […] The post 18 Resources to Find Royalty-Free Images for Free appeared first on My Miss Assist.
  • Valuable Blog Content for Your Readers

    Missy
    30 Jun 2014 | 3:00 am
    Blogs are a powerful platform, and when placed into good use, you can gain a lot from your efforts, whether you are doing it for financial or personal reasons.   By writing valuable blog content, you will be on the right path to success.   Unfortunately, when you Google search for the keyword “blog/blogging,” you […] The post Valuable Blog Content for Your Readers appeared first on My Miss Assist.
  • Guest Blog Post – That old post from a few years ago… Re-purposing it!

    Missy
    25 Jun 2014 | 9:56 pm
    …. Why you should re-purpose your old content when stuck in a creative writing slump.   Let me start with this, there is no shame in re-purposing your old content. Those old blog posts from years ago that are not getting any views anymore aren’t hurting your SEO, but they are the prefect catalyst for […] The post Guest Blog Post – That old post from a few years ago… Re-purposing it! appeared first on My Miss Assist.
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    Recurve

  • How to Measure Everything On Twitter (For Free)

    Bradley Robb
    21 Jul 2014 | 10:27 am
    When it comes to engagement on Twitter, everyone is pretty familiar with the Big Three1. Retweets 2. Replies 3. FavoritesHowever, without context, these can be “vanity metrics,” broad measures that don’t provide a great deal of insight. Thankfully, with the new Twitter Analytics [1], the social network is letting users see a whole slew of granular, often frighteningly specific, engagement numbers.Meet Twitter’s New Engagement Metrics (4 – 14)The new Twitter Engagement Metrics are about presenting you with all of the data, so you can make the decision about what is, or isn’t,…
  • Twitter Has An Organic Reach Problem…And Here’s Why That’s Good

    Bradley Robb
    18 Jul 2014 | 11:21 am
    Twitter recently extended the Gift of Good Data to every registered user. And that data should serve as a great big eye opener.The good news? You no longer have to estimate Reach.The bad news? Your tweets aren’t reaching nearly as far as you thought.The twist? Unlike Facebook, on Twitter, a lower reach is a good thing.Calculating Tweet Reach Has Always Been a Dark ArtReach is a term used to explain how many people were exposed to a piece of media – be it a Facebook post or a random tweet. This metric is similar to Unique Visitors on a website and is important when calculating…
  • How To Easily Gain Insight From Any Idea

    Bradley Robb
    16 Jul 2014 | 12:16 pm
    I call it Walgreen’s Aisle of “As Seen on TV.”This aisle is full of collapsible hoses, “amazing” cleaning products, and kitchen tools that will cook your dinner faster and make less mess than that boring old microwave.But while I might think this an aisle of things I’d never personally buy, that doesn’t mean they’re bad ideas. In fact, by the time things make it to that aisle, they’ve already sold. A lot.That collapsible hose? It brought parent company TeleBrands $400 million in revenue in last year alone [1].This raises the obvious question:How do you know if your idea is…
  • Always Learning Means You’re Never Wrong

    Edward Baldwin
    14 Jul 2014 | 12:20 pm
    In a previous post[1], we wrote about how with a little retooling, you can supercharge. your hunches by expressing them as a hypothesis. This allows you to continue to rely on your instincts without asking your company or your client to bet the farm on them. The test/measure/retest hypothesis process also gives you a way to refine your intuition.Today, we’ll walk you through how to structure a hypothesis and how to use it. You’ll build everything according to a Change/Effect framework, so your hypotheses will generally follow this pattern:SourceStart with a PROBLEM STATEMENTThe problem…
  • From Hunch To Hypothesis

    Edward Baldwin
    11 Jul 2014 | 11:02 am
    Instinct. Hunch. Gut feeling. Vision.These are the tools, the super powers, that have traditionally set good marketers apart from hall-of-famers, and middling agency creatives from Cannes winners.But as marketers, our world is changing. More and more brand/consumer interaction takes place online[1]. Advertisers increasingly demand the dollar-for-dollar accountability of digital[2]. The result: the longstanding, mystical power of the hunch faces a real threat from the cold logic of data.Reactions from both sides have been impassioned. The rise of data’s prevalence in board room decisions has…
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    Tai Goodwin, Bankable Brilliance

  • 4 Questions to Choose the Right B2B Social Networking Site

    Tai Goodwin
    16 Jul 2014 | 8:45 am
    When it comes to using social networking for business, Facebook, LinkedIn, and Twitter are considered the trifecta for most business professionals. But that doesn’t mean they are the only places for you to find new leads, clients, and potential partners online. There are other social networking platforms that may be more beneficial for you. Just like in offline networking, […] The post 4 Questions to Choose the Right B2B Social Networking Site appeared first on Tai Goodwin, Bankable Brilliance.
  • How to Use Social Networking to Create Bankable B2B Connections

    Tai Goodwin
    14 Jul 2014 | 4:11 am
    All social networking is not created equal. There’s B2B (Business to Business) social networking and then there’s “regular” social networking. If you use Facebook and Twitter for personal connections, it can sometimes be confusing where to draw the line for your professional connections. Effective business to business social networking is more than just using social media platforms to […] The post How to Use Social Networking to Create Bankable B2B Connections appeared first on Tai Goodwin, Bankable Brilliance.
  • 10 Key Connections for Building a Bankable Professional Network

    Tai Goodwin
    8 Jul 2014 | 3:55 pm
    There was a time when I didn’t have a supportive professional network. Like many women, I clung to the relationships I did have even though they were hurting me and not helping me. One of the reasons it took me two years to start LaunchWhileWorking.com was the ill-intentioned advice I received from a woman I considered a […] The post 10 Key Connections for Building a Bankable Professional Network appeared first on Tai Goodwin, Bankable Brilliance.
  • SHIFT Work: 7 Negative Thoughts That Keep You From Asking for Help

    Tai Goodwin
    7 Jul 2014 | 7:03 am
    Brilliant women know: Asking for help and support is critical to reaching more people, changing more lives, and growing their wealth. If you are a brilliant woman that’s been called to serve through entrepreneurship: Does your need to avoid rejection override your desire to have real impact that has the power to change lives? Is it more […] The post SHIFT Work: 7 Negative Thoughts That Keep You From Asking for Help appeared first on Tai Goodwin, Bankable Brilliance.
  • #004: Girlfriend, Don’t Let Divorce Stop You – Conversation with Anna Kelleher

    Tai Goodwin
    3 Jul 2014 | 2:23 pm
    Did you know that after a divorce, on average it takes a woman 9 years to rebound to her pre-divorce income level? Divorce often puts a woman, especially a single mother, in the position where she needs to earn a much larger income than when she was married. Entrepreneurship allows women to earn high incomes […] The post #004: Girlfriend, Don’t Let Divorce Stop You – Conversation with Anna Kelleher appeared first on Tai Goodwin, Bankable Brilliance.
 
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    Visually Blog

  • Building Your Audience On Feedly, Flipboard, And More

    Lisa Hoover McGreevy
    23 Jul 2014 | 6:00 am
    Marketing your brand across the myriad of popular social networks is like having a houseful of pets. They’re all wonderful but each personality requires slightly different care and feeding. Let’s take a look at some best practices for sharing content and building your audience across today’s most popular social media channels. Flipboard A relative newcomer to the scene, Flipboard helps brands engage customers by creating targeted digital magazines within the Flipboard environment. When building your own magazine, take your cue from Banana Republic. They hit all the right notes with a…
  • 5 New U.S. City Logos (And What They Mean)

    Nate Birt
    22 Jul 2014 | 6:00 am
    We often think of the U.S. as a melting pot—a place that’s home to people from a variety of backgrounds, cultures and ethnicities. But to really get an up-close look at the diversity that comprises this great land, there’s no better place to turn than its more than 35,000 cities and towns. From a visual perspective, logos are among the best reflections of that uniqueness. They embody the landmarks, the history and the hometown pride that a community holds. Out of curiosity, we pulled together a list of nine cities whose logos recently received a makeover. As you read, keep the qualities…
  • How to Easily Check Visualizations for Accuracy

    Drew Skau
    18 Jul 2014 | 6:00 am
    It is difficult to tell if many visualizations have been created correctly. Without looking up original sources and essentially re-creating the visualization yourself, it is often impossible to know if the visualization accurately shows data, or the relationships that were in the original data. This makes the trust relationship between visualizer and viewer extremely important, and as we all know, one mistake loses trust, and it’s a long battle to regain that reputation. Not all visualizations are difficult to double check though. There are a few visualizations that can be checked…
  • 6 Best Practices For Visual Content Marketing

    Lizetta Staplefoote
    17 Jul 2014 | 1:41 pm
    Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers. Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process. Persona research should include: raw data (surveys, internal sales, and analytics…
  • How Marketers and Brands Can Use Native Storytelling on Social Channels

    Joe Cardillo
    16 Jul 2014 | 2:16 pm
      Creating great content isn’t worth much if you fail to reach the right audience. It’s one of the reasons a modern marketer has to be well versed in things like landing pages, conversions, AdWords, analytics, SEO, and basic web development practices. But there’s a deeper, more creative problem at play, too: it’s no longer possible to easily separate producing the content from how you distribute it. Native advertising, for example, has demonstrated the blurring of lines between telling a story and serving an ad. One of the challenges is to avoid thinking of distribution as…
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    What She Said

  • My Grandma Doesn’t Get It: What is Social Media Marketing Anyway?

    Stephanie Jones
    17 Jul 2014 | 1:29 pm
    A lot of people think that I just play on Facebook all day. A number of these people include my family members who just don’t get what I do when I sit down at my computer in the morning.  It can be frustrating to have someone unintentionally devalue my career choice with one simple statement: “All you do is write posts on the Facebook? Well, anyone can do that!”  I kindly disagree, Grandma! Geez! Chances are if you work in social media marketing, you’ve been told the exact same thing or something very similar.  Explaining any kind of job to any person can be a little tricky;…
  • DIY Marketing: Creating an Infographic Everyone Wants to See

    Britney Drotleff
    16 Jul 2014 | 11:16 am
    The rise of social media and technology has influenced our culture to crave more information faster. To satisfy this need for knowledge, the infographic was born and they can now be found all across the web. The beauty of this new invention is the fact that it targets a problem and solves it with specific, concise sentences and easily identifiable graphics, unlike a time-consuming (and potentially boring) article. If an infographic is created properly, it will capture the readers attention, teach them something in a matter of minutes, and encourage them to frequent your website. More often…
  • Commitment Marketing: Inbound Isn’t for Everyone

    Amber Cebull
    11 Jul 2014 | 5:00 am
    “Unless commitment is made, there are only promises and hopes…but no plans.” Commitment isn’t for everyone. Not every person can invest in the long term. You’ll be rewarded if you can, but some people are a bit more interested in instant gratification. Some want their results and they want them quickly. But inbound marketing is a long-term commitment sort of relationship. It requires hard work, investment, and a “big picture” effort by mapping out plans to get to where you eventually want to be. Inbound requires the fostering of a relationship, where outbound is a little more…
  • Don’t Let a Little Twitter Hashtag Ruin Your Campaign

    Stephanie Jones
    10 Jul 2014 | 5:48 am
    Who’s afraid of a little ol’ hashtag? It’s just a teeny, tiny hash mark followed by a word or phrase. What harm can it actually cause? If you’re singer Robin Thicke, you aren’t asking these questions. I’m not sure how this would be possible, but if you don’t know who Robin Thicke is or why you should care about this story allow me to get you up to speed. Thicke is a pop singer and the son of the amazing Alan Thicke (Hello, Growing Pains was the dopest).  Robin released a song called “Blurred Lines” in 2013 – it’s a pretty awesome jam.  He then exploded all over the…
  • Foster Connections with Powerful Marketing Campaigns

    Britney Drotleff
    8 Jul 2014 | 8:05 am
    Now more than ever it seems like people want the ability to connect with, well, people rather than their phones. As a company, it’s important to think about facilitating and fostering relationships for the “feel good” aspect of your marketing. By being an activist for a relatable cause, you can foster long term, loyal connections. Advocacy campaigns are one of the strongest marketing strategies a company can implement for their marketing strategy. To gain a better understanding of what I mean, check out some recent, remarkably powerful marketing campaigns from some huge companies that…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • How to Engage Lurkers on Social Media

    Summer
    22 Jul 2014 | 1:54 pm
    Most people are lurkers on social media. For quite some time now, the popular 99-9-1 rule applied to social media has been floating around. It states that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. What are lurkers? These are people who are following your social media account(s) consuming your content but not interacting with it (or you). They read the content but rarely respond or share. Let’s use Twitter as an example. A person will create an account and test out a few tweets (“Hello world”…
  • How Do You Get To Know Your Audience The Best?

    Jeanne Sachs
    21 Jul 2014 | 4:19 pm
    Audience, Customers, Consumers, Readers.  No matter what “label” you put on them, they are the people you are thinking about when you are writing your content whether it’s being published on a website, blog, in email or even somewhere else on the web.  They are real people with varying interests, knowledge, time, needs, desires and so much more. Many bloggers, Brands and Publishers go to great lengths to understand the people they write content for.  And there is so much data available today. As you well know, we are in the age of “Big Data”.  Back in the…
  • 3 Simple Ways to Incorporate Visuals Into Your Marketing Strategy

    Julian
    18 Jul 2014 | 8:55 am
    One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads. Graphic design is more than pretty pictures and fancy text. It’s a means of visual communication to convey information in an interesting and appealing way. Getting your graphic designer to create images with a consistent look will also strengthen your brand’s visual identity and create an instantly recognizable…
  • 5 Things You Must Do Before You Hit Publish

    Summer
    17 Jul 2014 | 1:46 pm
    Before you hit publish on your blog post, there is one critical step before you click that button. That mission critical step is to review your work. If you are a one-man show (where you don’t have the luxury of having a team) then you’ll be going through the system of a self-edit process. It may sound tedious but you want to make sure that your writing is polished, easy-to-read and effective. It is important that you review your work with a critical eye. You wouldn’t want the world to read poor writing, you can lose a lot of readers that way. Here are 5 things you must do…
  • 5 Things You Can Do To Screw-Up A Perfectly Good Story

    Alana Horn
    17 Jul 2014 | 6:51 am
    Is there a secret sauce that goes into creating a great post that connects with your audience? I believe that writing is an art, a form of personal expression.  The topic is irrelevant however, it’s how you articulate your story that matters and how your expression of information affects the audience that ingests it. Writing to influence others is for sure the most challenging.  Obviously it is extremely difficult to understand what goes on in somebody else’s mind so when writing you just have to try your best to communicate with others so that your audience understands and…
 
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    Content Marketing Blog | Inklyo.com

  • The Ins and Outs of SEO Writing

    23 Jul 2014 | 7:42 am
    How to use keywords to climb the search engine ranking ladder Search engine optimization does exactly what the term implies. SEO is all about strategically using keywords to get the best return from your business’s content. Keywords are predetermined terms that reflect the nature of your business and the content you publish online.  In SEO writing, they are inserted into your content so that when these terms are searched on search engines, like Google and Yahoo, your business's website comes up frequently and high on the list. So how do you use SEO writing to get the most out of…
  • How to Write SEO Web Content in 3 Easy Steps

    23 Jul 2014 | 7:42 am
    If you've recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, or other written website material that is created to feature prominent keywords. Search engines will crawl throughout the web, grab these keywords, and catalog them in an online database, where they are called up during keyword searches. The more keywords that are inserted into…
  • What is Ghostwriting?

    23 Jul 2014 | 7:42 am
    Have you ever wondered how celebrities—surrounded by paparazzi, traveling around the world on tours, and balancing family and relationships—can possibly send out hilarious tweets every five minutes? In most cases, these celebrities can barely spare a minute for social media or website content. Instead, they hire "ghostwriters" — people who produce content under the celebrity's name. Many celebrities, businesses, and authors use ghostwriters to regularly produce mass amounts of content in short periods of time. By constantly posting online articles, tweets, blog posts, and…
  • The Role of the Copywriter

    23 Jul 2014 | 7:42 am
    The importance of copywriters and how hiring one can enhance your business For as long as the English language has been transcribed onto paper, there has been a constant need for content writing. We need language to record events, converse over long distances, and, most importantly, share information. Unfortunately, with different points of view and various language systems, the flow of information can get misconstrued if not presented correctly. To solve this problem, people have studied the art of language. There are those who can manipulate words to persuade—people who can string a…
  • Landing Page Optimization for Your Website

    23 Jul 2014 | 7:42 am
    Seven steps for creating an effective landing page A landing page is the page that customers are directed to when they click on your advertisement or search engine result. It is the first page they will see, and it can have a major impact on whether they choose to explore your website or go back to the previous page. For successful landing page optimization, it is therefore essential that your business's landing page makes a good impression to get the highest possible return. To effectively use landing page optimization on your site, follow these seven easy tips when designing a page: 1.
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    1st Quality Content Blog

  • Why You Should Hire a Blog Editor

    Alex Strike
    2 Jul 2014 | 4:48 am
    Blogging has different goals for different people. If you’re blogging only as a hobby, hiring a blog editor may not be an important concern for you. For those who are trying to build a business around a blog, however, having a blog editor could make things a lot easier. Depending on the goals that you […]
  • What Goals Do You Want Your Content to Accomplish?

    Shilpa
    23 Jun 2014 | 11:30 am
    The biggest reason why most of the content plans fail is because businesses have little or no idea about what they want to accomplish. Only because you noticed that everyone else is ‘doing content’ doesn’t mean you should jump on to the bandwagon too. Of course, top quality content is the foundation of a strong […]
  • 7 Reasons Small Businesses Can’t Ignore Content Marketing

    Peter
    6 Jun 2014 | 2:55 am
    For small businesses owners, regardless of their niche, content marketing presents a huge opportunity to attract the right kind of customers and keep them engaged for a long time. There are various online channels through which you can share your content with a target audience, fulfill their specific needs and convince them about the uniqueness […]
  • A Business Plan is Not Just for Winning over Investors

    Jane
    27 May 2014 | 1:39 am
    Business planning is a vital part of creating a stable and successful business. Without a proper plan to implement while running the enterprise, a possible successful business can fail within days. Starting a business is like learning a new skill or language. Everyone wants to be the best but most of them do not wish […]
  • Think of Your Website Visitors as Wild Beasts

    Peter
    6 May 2014 | 1:12 am
    Changing the way you think about something has the power to transform. By thinking differently, you could attract more money. You could even make yourself happier by thinking in a new way. In fact, you could increase the flow of almost anything into your life by adhering to this formula.  You can even increase the […]
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    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz

  • Facing Bloggers Block? 6 Blog Post Ideas To Kickstart Your Creativity

    Jolynn Oblak
    20 Jul 2014 | 4:58 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners We all experience bloggers block from time to time, but […] The post Facing Bloggers Block? 6 Blog Post Ideas To Kickstart Your Creativity appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • How You Can Conquer the Blog Content and Promotions Beast to Get More Leads

    Jolynn Oblak
    12 Jul 2014 | 1:24 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners How to Give your Blog Content Life Beyond your Blog. Bl […] The post How You Can Conquer the Blog Content and Promotions Beast to Get More Leads appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • Frustrated? Learn the secret to lead generation & sales conversions? My super easy 3 step formula for nailing your target market “pain points”

    Jolynn Oblak
    23 Jun 2014 | 8:32 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners This is so simple, it just might shock you.  Are you a […] The post Frustrated? Learn the secret to lead generation & sales conversions? My super easy 3 step formula for nailing your target market “pain points” appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • Learn This 1 Easy Way To Promote Your Content & Gain Social Proof

    Jolynn Oblak
    19 Jun 2014 | 6:53 am
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners Here is an easy way to get your blog posts shared to a […] The post Learn This 1 Easy Way To Promote Your Content & Gain Social Proof appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
  • Go From Lackluster to Blockbuster: 8 Steps to Revamp Your About Me Page for Increased Credibility and Promotion

    Jolynn Oblak
    13 Jun 2014 | 6:42 pm
    Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz - Online Marketing Training, Blogging and Social Media Tips for DIY Home Business Owners Fair Warning-this will be a long post But It’s an […] The post Go From Lackluster to Blockbuster: 8 Steps to Revamp Your About Me Page for Increased Credibility and Promotion appeared first on Jolynn Oblak-Leverage the fundamentals of traditional & internet marketing to grow your biz.
 
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    Roojoom Blog

  • Israeli News Roo(joo)m

    Yael Kochman
    9 Jul 2014 | 9:14 am
    Completely off-topic, I know. However, we know you are all concerned about us here in Israel, so we created a virtual press room for you to stay updated with the events. Feel free to share this on Twitter or on Facebook ! Here are the latest news from Ynet, automatically updated by the hour: And this is to keep you entertained while in shelter waiting for the boom:
  • How did IM Creator get over 5 million websites built in less than 3 years?

    Yael Kochman
    1 Jul 2014 | 11:55 pm
    I recently had the pleasure of interviewing Erez Zundy, IMC’s Online Marketing Manager, and we had an interesting chat about IMC, its vision and, especially, what is their marketing strategy that helped them get to over 5 million websites in such a short period of time. What is IM Creator? IM Creator is a free website creation platform that offers an online drag & drop website builder, which allows users with no past experience in web development or design to create a beautiful website that they can be proud of. * This is an example to a website created with IM Creator How were you…
  • Roojoom + Twitter Cards = Infinite Twitter Love

    Chloe Sehati
    30 Jun 2014 | 3:21 am
    When your content is amongst a sea of text in a Twitter newsfeed, it can be difficult for it to stand out. Roojoom has just integrated Twitter Cards, and this means more reader engagement through visuals. More engagement = more Twitter love all around.  Twitter Cards enable you to customize the preview of your tweet. Twitter offers 7 different cards to choose from, and research shows that using any of these options is bound to increase the re-tweets, favorites and clicks. Now that we integrated Twitter Cards into Roojoom, your Roojooms will automatically have a Twitter Card attached to…
  • 10 Pointers That Will Get You The Ultimate Headline

    Chloe Sehati
    29 Jun 2014 | 1:47 am
    A good headline is the difference between someone wanting to read your writing and someone scrolling past it– in other words, it’s the most crucial element to your piece.  Each medium of writing, whether it’s a book, a tweet, or a blog post, has some kind of phrase that’s the FIRST thing people see, and that phrase gets one chance to make its mark.  Most people who read past headlines are interested in the topic, curious about what the article has to offer, and, most importantly, engaged by the headline itself. Below are 10 pointers that will ensure the ultimate…
  • The Top 3 Ways to Increase Lead Conversion on Your Landing Page with the NEW Roojoom Widget

    Chloe Sehati
    19 Jun 2014 | 5:36 am
    Do you use landing pages? Of course you do. My main problem with landing pages is that to make them effective I need to make them brief and to the point. Since peoples’ patience has been diminishing, if they don’t understand right away what they should do on a landing page and why, they leave. But educating people about your solution takes more than two lines and a “sign-up” box. You could use a video to explain further, but making a video is expensive, takes a lot of time to produce, and once it’s done – you can no longer edit it. For a company that wants marketing materials…
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    qrator.in

  • 4 Ways Wearable Tech Could Change Your Marketing Strategy

    Qrator
    15 Jul 2014 | 2:12 am
    For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head pound. Regardless, welcome to wearables, declared the next big thing everywhere in the press — and by plenty of digital marketing heavyweights. Source: 4 Ways Wearable Tech Could Change Your Marketing StrategyRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
  • How Engineering Principles Can Revolutionize Your Content Strategy

    Qrator
    15 Jul 2014 | 2:06 am
    Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content.Recently, Scott and his co-author Rahel Anne Bailie used a content engineering methodology to create a printed book, eBook, website, and a deck of cards entitled The Language of Content Strategy, all from a single source of content. These works all revolve around a set of 52 definitions for content…
  • The Language of Content Strategy

    Qrator
    15 Jul 2014 | 2:03 am
    The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The…
  • The Great Content Checklist: Tips, Tools, and Examples

    Qrator
    10 Jul 2014 | 8:43 pm
    Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Great content means you can captivate readers just as well with a 1,500-word blog post as you can with a 140-character tweet, or a 5-minute video because your audience members value your perspective, feel you have an original voice, and consider your messages to always be relevant to their lives and needs.Use the following checklist to affirm your current best practices for producing great content and try out some new ideas you can use…
  • Content Strategy for the Web

    Qrator
    6 Jul 2014 | 8:17 pm
    Content Strategy for the Web: Kristina Halvorson, Melissa Rach Better content means better business. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value …
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    Copywriter Toronto

  • 3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

    Rachel
    23 Jul 2014 | 5:00 am
    #452226178 / gettyimages.com Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite videos from his new album, Mandatory Fun. It’s a parody of “Blurred Lines”, in which he rants about bad grammar in “Word Crimes”: “Weird Al” said that Mandatory Fun is likely his last full-length album. He told the Associated Press, “I’ve been under contract since 1982, and I just kind of feel like — especially with the kind of music that I do — the album format…
  • How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

    Rachel
    16 Jul 2014 | 5:00 am
      There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience will read your headline, only 20% will go on to read the rest of your content. This means that your headlines can make or break your marketing. Instead of just providing you with general tips on writing headlines, I wanted to share some examples. I’ve pulled a few headlines from my swipe file and analyzed what makes them work. Without further ado, here they are: How to Get $250,000 of…
  • How to Share Content Responsibly and Avoid Putting Your Organization at Risk

    Rachel
    9 Jul 2014 | 5:00 am
    This article was originally published by MarketingProfs. As content marketers, we get excited about sharing content. From articles and videos to blog posts and photos, we live to spread content love. Many of us, however, are unaware that the content we share is protected by copyright. In fact, every time someone creates a piece of content, it automatically gets a copyright. That’s why we need to be careful about what we share and how we share it. According to the 2013 Information Consumption and Use Study conducted by research and advisory firm Outsell Inc., more than 40% of the…
  • How to Get Your Content Featured in Top Technology Blogs

    Rachel
    18 Jun 2014 | 5:00 am
    Many B2B blogs look sad. These niche blogs may not get a lot of traffic, comments or shares – even if they contain excellent content. If you oversee a B2B blog, it may sometimes seem like you’re publishing in a ghost town. There are plenty of steps you can take to increase your blog’s traffic, comments and social shares. However, if you want to get your name in front of a larger audience, you should also consider guest posting for leading blogs in your industry. Guest posting is an excellent way to display your expertise, get people talking about your content and bring leads to your…
  • What Type of B2B Marketer Are You? Take This Quiz

    Rachel
    11 Jun 2014 | 5:00 am
    If you’re like me, you’ve probably wasted time with those personality quizzes that are all over Facebook. I’ve decided to jump on the bandwagon by creating a quiz just for B2B marketers. Take the quiz to discover if you’re an old school or a new school B2B marketer. Have fun!    
 
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