Content Marketing

  • Most Topular Stories

  • 12 Commandments For Planning Your Content Marketing Strategy For 2015

    Roojoom Blog
    Yael Kochman
    16 Dec 2014 | 4:05 am
    With 2015 fast approaching, I thought you’d like to start thinking about some New Year’s resolutions (no, not the kind where you vow to lose weight): I’m talking total content marketing strategy makeover. I know this is no easy feat, so I asked a few friends and content marketing influencers to share their best advice, and they’re excited to share with you their best planning & strategizing tips for next year’s content. From their answers, I crafted a complete guide of actionable advice. Here is to a year of great content! >Share the inspiration!< Will Fleiss,…
  • 7 Basic Story Types and Why They Matter to Your Marketing

    Story Bistro
    Téa Silvestre Godfrey
    30 Oct 2014 | 11:42 am
    Julia sat on the edge of her seat, leaning in toward the fire. “Mad Henry lived alone in a run down mansion at the edge of town.” Her father’s voice hung in the air, low and steady. “Rumors about the wild-eyed man never died. Some folks said he was a magician who called upon the powers of darkness to torture his neighbors. Others called him a mad doctor who could bring foul corpses back to life…” Julia felt the hair stand up on the back of her neck. What Happened Next? That’s what we can’t help but wonder. Unless you’ve been hiding…
  • 5 Steps To Shaping A More Effective Messaging Strategy

    Content4Demand
    Jeff Walcoff
    17 Dec 2014 | 7:39 am
    Part of the formula for a successful B2B marketing strategy is having a library full of rich content. The other part – and perhaps the most important – is auditing that content on a regular basis to ensure the messaging is effectively aligning with prospective buyers. However, our C4D team is seeing a growing number of B2B marketers who, after many years of investing in webinars, white papers and research reports, are now overwhelmed with the breadth of content they have amassed. Especially as they attempt to map their campaigns to trigger points in the buy cycle and, unfortunately, are…
  • The PR Guide To Media & Blogger Personalities

    Social Media Explorer
    Jason Falls
    15 Dec 2014 | 3:30 am
    Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely. Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone,…
  • Infographic: Your Content Marketing Guide to Better Results in 2015

    ContentLEAD
    ContentLEAD Editorial
    18 Dec 2014 | 11:06 am
    This infographic gives you a look at the web marketing trends  that are shaping small businesses’ campaigns for 2015. Check out these statistics to see where you should be investing in your web presence to generate more traffic, leads and sales this year. The post Infographic: Your Content Marketing Guide to Better Results in 2015 appeared first on ContentLEAD.
  • add this feed to my.Alltop

    Content Marketing Institute

  • The Pivot: A Journalist’s Voyage into Content Marketing

    Pamela Muldoon
    18 Dec 2014 | 9:00 am
    In this week’s episode of The Pivot, host Todd Wheatland is joined by a true journalist-turned-content-marketer. Brian Crisp, Editor-in-Chief at Flight Centre, the world’s largest travel agency, shares his journey from becoming a sports journalist right out of high school, to working as a travel editor at News Corp., and finally landing in content marketing at Flight Centre. What may surprise you Brian is the lead singer for a band called Deadliners, performing on cruise ships and other functions around Australia. He grew up in Kiama, a seaside town120 kilometers south of Sydney,…
  • 10 Most Common SEO Pitfalls

    Arnie Kuenn
    18 Dec 2014 | 3:00 am
    Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for their audience while ensuring their content can be found by search engines. However, many businesses weren’t aware of SEO best practices when they first published their website, and since then have received a great deal of misinformation regarding SEO tips and tactics.
  • How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

    Pamela Muldoon
    17 Dec 2014 | 3:00 am
    Before reality television and social media, fame was difficult to achieve and usually came in a 15-minute increment. With online distribution platforms, becoming famous is not only easier to do, but it can be the perfect avenue to increasing brand awareness and business revenue. The CMI Podcast Network is excited to announce its latest show, Claim Your Fame, with host Andrew Davis. You may be familiar with Andrew as the best-selling author of Brandscaping: Unleashing the Power of Partnerships or as the high-energy keynote presenter at Content Marketing World 2014. Now, Andrew brings his…
  • Jim Kukral Tells Why Now Is The Time to Conquer Your Book

    Pamela Muldoon
    16 Dec 2014 | 9:00 am
    Is writing a book still one of those items on your list to conquer? In this episode of Content Marketing NEXT, Jim Kukral of the Author Marketing Institute joins me to discuss what holds you back from finally writing that book and how changes in the publishing industry can work to your advantage. What’s new, what’s now, what’s next What’s new: There is a revolution happening in the publishing industry. Over the past five-plus years, anyone can write a book and get it in front of the world in both digital and print versions. Jim launched Author Marketing Institute, which is an umbrella…
  • 9 Ways to Use Content Marketing as a Recruiting Tool

    Tracy Gold
    16 Dec 2014 | 3:00 am
    Content marketers often focus exclusively on creating content for prospective customers and clients. That’s great, and it helps spur growth. But when you grow, who’s going to do the extra work? Make sure you’re not forgetting a key audience that can be served by content marketing: prospective employees. If you use content marketing as a recruiting tool, once your customer-focused content marketing does its job, you will be able to hire more people to handle the growth without a scramble. Especially if you’re in an industry where talent acquisition is competitive,…
 
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Global Content Marketing – Book Review

    Lee Odden
    18 Dec 2014 | 3:08 am
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had…
  • Social Media Content: Pros, Cons, Examples and Best Practices

    James Anderson
    17 Dec 2014 | 5:06 am
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind…
  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

    James Anderson
    16 Dec 2014 | 5:45 am
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what does it mean to marketers? A simple definition of a brand journalist is this: A marketer and a journalist. They can walk into a bar or walk where ever they want. The point is that they walk in the same shoes, as the same persona with the same mission: Telling and sharing great…
  • 25 Women Who Rock Social Media – 2014

    Lee Odden
    15 Dec 2014 | 3:02 am
    Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content. This year nominations were invited from all past honorees. We…
  • Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

    Ben Brausen
    12 Dec 2014 | 2:45 am
    SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook Facebook Updates Trending - People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people…
  • add this feed to my.Alltop

    Copyblogger

  • 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers

    Joe Pulizzi
    18 Dec 2014 | 6:00 am
    This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing Institute’s latest research even found that only 38 percent of all marketers believe they are effective at content marketing. Your business goal that drives your particular content creation strategy should be to build an audience. With a loyal…
  • How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience

    Mike Davenport and Henneke
    17 Dec 2014 | 6:00 am
    Struggling to find a stock image for your next blog post? You browse Flickr for ages. You settle on a picture that’s okay. You’d love to hire a professional illustrator, but you don’t have the budget. Not yet. Sometimes you wonder if a better source of images exists. What if you could create your own images to clarify your ideas? What if your custom images could make readers smile and draw them closer to you? Images that make you stand out online? Sound far-fetched? Read on and we’ll show you how anyone — even you — can draw images. No art school required.
  • Seth Godin on Stepping Up and Making it Happen

    Brian Clark
    16 Dec 2014 | 9:00 am
    Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet. But if you had to sum Seth up in one word, it might well be impresario. The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company. The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy,…
  • Adaptive Content: A Trend to Pay Attention to in 2015

    Jerod Morris
    16 Dec 2014 | 6:00 am
    Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business. Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock. So the question now as we look ahead to 2015 is what buzz concept should you be paying attention to? Because if there is a concept that is starting to pick up steam, and will prove worthy, you’re going to want to get in on it at the ground floor. Well guess what?
  • Take Your Content Marketing to the Next Level at Authority Rainmaker (And Save)

    Brian Clark
    15 Dec 2014 | 6:00 am
    The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute. More than that, you need the best talent you can get. You’re tasked with finding and assessing the right strategic partners, content production pros, and technical resources to optimize the audience experience that builds your business. Enter Authority Rainmaker. Happening again this year in Denver, Colorado, it’s live content marketing training and networking…
 
  • add this feed to my.Alltop

    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Business Newsletter Tips: Don’t be the Grinch this Holiday

    Patsi Krakoff
    17 Dec 2014 | 4:51 am
    If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page.  Your audience will appreciate your attention to detail, as long as you provide value. In my previous blog post, I shared tips to get your business newsletter read, specifically, how to grab attention with a compelling subject line and headline.
  • Tips to Get Your Business Newsletter Read

    Patsi Krakoff
    11 Dec 2014 | 3:12 am
    Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline Remember that the singular purpose of a subject line is to get readers to open the mail. The purpose of the headline is to get people to start reading. That’s it. Research has found that the most compelling subject and headlines cater to: The three greatest human goals: to…
  • 10 Great Things for 2014: My Business Blog Gratitude List

    Patsi Krakoff
    27 Nov 2014 | 12:21 pm
    You may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others LinkedIN, Twitter and Facebook that make it easy AND fun to build communities! Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment,…
  • Should You Send Holiday Newsletters?

    Patsi Krakoff
    20 Nov 2014 | 4:54 am
    Shortcuts to Newsletters Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog, a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity. Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, for the holidays, or any time of year, and then judge for yourself if it’s worth the time and effort (and money). Here’s a great example of what I hear: Patsi,…
  • Your Business Blog Sweet Spot: How to Find It and Keep It

    Patsi Krakoff
    13 Nov 2014 | 4:07 am
    Have you found your business blog sweet spot? In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. One way to understand their needs to is to know their online habits and interests. This will allow you to create blog posts that area engaging, and you can focus your content on the keywords…
  • add this feed to my.Alltop

    Influential Marketing

  • The 2014 Influential Business Book Shortlist

    Rohit
    15 Dec 2014 | 4:23 pm
    It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put together my latest thoughts on the trends that will matter in 2015. As I start to put the finishing touches on the book, one of the nicest side benefits is I get a chance to go back through all the books I encountered this year and put together my annual selections for the best books of the year.  This…
  • Black Friday And The Rise Of Retail Prostitution

    Rohit
    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
  • Why Facebook’s War On Marketing Is A Good Thing

    Rohit
    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • How To Be More Influential

    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
 
  • add this feed to my.Alltop

    David Meerman Scott - Web Ink Now

  • Social Gamification Extends the Reach of Live Events

    David Meerman Scott
    17 Dec 2014 | 10:19 am
    I love that many of the events I present at at have active social backchannels. The #hashtags at conferences are now an integral part of how people interact in real-time, moving the content from one-way (speaker on stage to audience) to multi-way (people in the audience discussing the speaker’s topic which brings in their networks around the world).
  • Public Relations is about Buyers. Not Clip Books.

    David Meerman Scott
    12 Dec 2014 | 7:16 am
    In the early 2000s, I was vice president of marketing and PR for two publicly traded companies. Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us. This was pre-social networking, pre-YouTube, pre-easy blogging. While we had a fledgling content strategy using an email newsletter, information rich site, and direct to consumer news releases, we didn’t have today’s real-time communications tools so we primarily generated attention using the old rules of public relations: Press releases…
  • A Visual Representation of The New Rules of Selling

    David Meerman Scott
    9 Dec 2014 | 9:29 am
    At my presentation at HubSpot’s Inbound conference this September, I delivered a talk titled The New Rules of Selling. Fortunately, HubSpot had Kelly Kingman sit in on the presentation to create a wonderful graphic recording of my talk.
  • Mary Kay Pink Cadillac Goes Real Time and Retro Cool

    David Meerman Scott
    5 Dec 2014 | 3:21 am
    Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups!   I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (like his one), stories for my books, or riffs for my talks. Yesterday, Rebecca Gibson from Mary Kay, Inc. presented on Mary Kay’s iconic Pink Cadillac. I remember hearing about Pink Cadillacs being given away as an incentive to Mary Kay salespeople as a kid. It was a great public relations tool at the time, and…
  • The Hidden Dangers of CRM Systems and Sales Force Automation Platforms

    David Meerman Scott
    2 Dec 2014 | 1:05 pm
    Today buyers are in charge. As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that agile, real-time social selling is optimized by software products designed before social networking was mainstream.
  • add this feed to my.Alltop

    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • Mapping Quality Content to Different Audiences in Your Funnel

    Summer
    10 Dec 2014 | 7:05 pm
    In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack of lead nurturing (MarketingSherpa). This is the common cause of poor performance but it doesn’t have to be that way. In this article, you’ll learn the basics of lead nurturing and how to map strategic content to different buying stages in your sales funnel. Buyer Personas The first step is to identify who your target audience and segment is.  Understand who they are, what they…
  • 3 Ways to Convince Your C-Suite to Love Your Content Marketing Strategy

    Alana Horn
    28 Nov 2014 | 12:46 pm
    You live in a world where “content is king” and the digital space is more relevant and powerful than ever before.  Brands can make products look enticing in advertisements on both TV and online but it is ultimately the audience that requires reassurance and trust in order to buy-in to whatever it is you are selling. Experts on content marketing would argue that it is actually the audience that drives a brand or product’s success in this era of “digital rules”. Therefore, if you do not have a well thought out plan to authentically engage with your audience and…
  • How To Justify The Cost Of Your Content Marketing Program

    Jeanne Sachs
    21 Nov 2014 | 12:10 pm
    There really is no question mark around content marketing anymore.  Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers. EDELMAN BRANDSHARE 2014: A MANIFESTO FOR BRAND SURVIVAL is a study that proves the importance for brands to survive and thrive today and into the future. Two big questions that remain: 1) how to measure return on investment and 2) how to justify the cost of content marketing.  These are both questions you want and need to answer…
  • 5 Tips to Engage Your Audience With Visual Content

    DarahJ
    14 Nov 2014 | 12:23 pm
    People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use them in some way. Here are five tips to help you engage with your audience using visual content. Be Informative All visual content, be it a small static icon or an instructional video, carries a message. Remove it if it doesn’t carry a message because it is…
  • 7 Tips from Ann Handley on How to Create Ridiculously Good Content

    Summer
    14 Nov 2014 | 12:20 pm
    Do you ever wonder how you can write better, or better yet, how to hate writing less? How do you create engaging content that is truly going to drive business for your organization? I recently saw Ann Handley, renowned author and content marketing thought-leader, in the flesh at #MeshCon (I’m a huge fan of MarketingProfs). As the day’s keynote speaker, she opened up the Meshmarketing conference with a topic that really gets to the content marketing matter and that is to create ridiculously good content. Here’s what Ann has observed over the past couple of years: There is…
  • add this feed to my.Alltop

    Conversation Agent - Valeria Maltoni

  • An Outside In View of Complexity

    Valeria Maltoni
    18 Dec 2014 | 2:45 am
    Tackling a topic like complex systems in simple terms is a worthy challenge. Because the reward is understanding. When we understand an issue and are able to break it down into its components we can begin to tackle it productively. Bud Caddell uses a thought experiment to explain what complexity is, why it is important to meet it with rigor, and how to analyze it to do interesting things like predicting the future and adapting. What are complex systems? Complex systems are a network of things that are connected... that get to do really interesting things like anticipate the future and adapt.
  • The Inside Out Power of Storytelling

    Valeria Maltoni
    17 Dec 2014 | 2:45 am
    Good storytelling is a multi-sensory experience because it engages your imagination, gets and keeps you your attention with emotion, while it follows narrative conventions, even when it breaks them. Pixar excels at the craft, and this time it looks like they have outdone themselves by bringing together the character-istics introduced in countless stories to create a new adventure from the point of view of some of the emotions themselves: joy - she's glowing, isn't she? fear - a slim version of a fuller form anger - all action disgust - defiance personified sadness - true blue I watched the…
  • My Talk on Influence

    Valeria Maltoni
    16 Dec 2014 | 2:45 am
    SMX East Everyone is Wrong about Influence. Except Your Customers. from Valeria Maltoni Once upon a time I started on a journey of discovery on what works well and what does not provide the desired results when it comes to building and connecting with influence. SXSW solo presentation, or more appropriately conference in the meaning of exchange of views, was the catalyst. Here was the panel picker description and here was the #sxsw-influence post summarizing my year of blogging about the topic. The culmination of my work was not the talk, of course, and I was especially grateful to Joe…
  • Content Value: Prediction for 2015

    Valeria Maltoni
    15 Dec 2014 | 4:23 pm
    Like the past several years, I once again contributed to the content marketing predictions collection# Joe Pulizzi and the CMI put together. This year, Marketo was the sponsor. Since there is a 50-word restriction on entries, I kept mine short. My priorities for 2015: Why would we predict when we can know? Look for evidence, then help bring to life the expressed and/or latent desires people have. Content’s value: it gives brands the ability to gain a nuanced understanding of their audiences through a simultaneous process of examining alternative story lines and engaging the remix culture of…
  • If Data is our Friend, How can we Use it Better?

    Valeria Maltoni
    14 Dec 2014 | 4:30 am
    Making Sense: Considering both qualitative and quantitative data when looking at how we can improve our approach to working together. A Feminist Critique of Silicon Valley. MIT Technology Review: The Valley has bought into the idea of itself as a meritocracy: a world of self-starting, bootstrapping geniuses so much better and smarter than anyone else in the world that they deserve wildly disproportionate opportunities for wealth and power. The problem is that this is the exact opposite of what Silicon Valley actually is: a sexist and racist wealth distribution mechanism that relies on…
 
  • add this feed to my.Alltop

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Is Duplicate Content Really a Problem?

    Kaitlin McMichael
    18 Dec 2014 | 10:17 am
    The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due diligence warning you about the dangers of duplicate content. But, there is another side to the story. There are instances where we’ve seen clients fear the duplicate content plague so much so that they go to extreme lengths to avoid it, and end…
  • 8 Free Keyword Research Tools for PPC Advertising

    Erica Opsvig
    2 Dec 2014 | 9:22 am
    Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services they are looking to buy. Although keyword research is vital to both SEO and PPC, there are differences between the two. With PPC, you’re essentially bidding on keywords in an auction and paying every time someone clicks your ad.  Your ads…
  • Bad Behaviors That Make Me a Better Project Manager

    Ariana Burgess
    25 Nov 2014 | 12:06 pm
    I have learned over the years that there are a few behaviors which are normally considered impolite or taboo, but are extremely helpful when it comes to managing projects and teams and getting things done. Saying NO: For a Libra, saying no is not easy. I like to have balance and harmony, make people happy. So saying no is often an exercise of will power for me, but it’s essential for keeping sanity. It’s taken me many years, but saying no for the right reasons has helped to protect myself, Portent, my internal teams and clients. Sometimes it’s saying, “No, we can’t…
  • Allies, not rockstars: Influencer research for us mortals

    Ian Lurie
    20 Nov 2014 | 4:55 pm
    Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. K Cars: Bask in the awesome The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and me, though, need allies, not rockstars. Find rockstars you like. Then sift through their followers, looking for allies: Knowledgable, valuable, selective curators who…
  • 5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

    George Freitag
    19 Nov 2014 | 1:33 pm
    On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites that pass their “mobile-friendly test.” Portent: where all mobiles are welcome If this still doesn’t convince you, remember that mobile traffic is likely already exceeding desktop traffic and…
  • add this feed to my.Alltop

    Marketing Interactions

  • Extend Your Content's Reach within the B2B Buying Committee

    ArdathAlbee
    10 Dec 2014 | 7:52 am
    B2B marketers know there are a number of people involved in a complex buying decision. What often goes overlooked is understanding not only who the marketing programs can reach and engage but how content gets shared among the group. It's common sense that the more people within an organization your content gains exposure with, the more opportunity your ideas and expertise has to gain sway. But, it's not as simple as we could hope for. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing…
  • The Power of the B2B Buyer's Perspective

    ArdathAlbee
    25 Nov 2014 | 1:36 pm
    I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them what they need. Salespeople are perfectly capable of using the tools available today to engage with prospects across all stages of the buying process. And they should be competent at all of those conversations. Marketers can…
  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    ArdathAlbee
    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • add this feed to my.Alltop

    Brian Solis

  • The 6 Pillars of Social Commerce [VIDEO]

    Brian Solis
    18 Dec 2014 | 7:24 am
    In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and spend social capital. Based on the commerce of actions, words, and intentions, individuals…
  • Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

    Brian Solis
    16 Dec 2014 | 10:02 am
    In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees to blame? Nope. This incredible set of findings falls squarely on management or the lack thereof. What’s missing?
  • Digital Transformation: A Year in Review

    Brian Solis
    9 Dec 2014 | 7:34 am
    When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.  It didn’t talk about tech trends for automated marketing. It mentioned zero platforms, software or apps for improving processes, manufacturing or customer or employee engagement. It also didn’t talk about the latest enterprise cloud services to improve marketing or CRM or process big data and the like. Instead, I, along with my Altimeter Group colleagues Jaimy Szymanski and Charlene Li, offered a behind the scenes…
  • Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

    Brian Solis
    2 Dec 2014 | 10:59 am
    Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down.  Now that her book is available, I wanted to share the English version of the foreword with you here. I hope it helps or makes a…
  • 1 Short But Important Prediction for Marketing in 2015

    Brian Solis
    28 Nov 2014 | 5:25 am
    It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to…
 
  • add this feed to my.Alltop

    The Toad Stool by Alan Wolk

  • TV's Accountability Issue

    15 Dec 2014 | 5:05 am
    There were two interesting take-aways from the TV of Tomorrow show last week, that are somewhat interrelated. The first was that as viewing shifts away from linear to DVR, VOD and OTT, brands should hesitate to pour all their money into linear television advertising that doesn’t get seen. The second is that Netflix is eating into the networks viewership. It’s not that people are watching less of the programs the studios and networks produce. It’s that they’re watching more of it on Netflix.Where, of course, they watch without commercials.There are a few threads going with the way…
  • Second Screen: It's All About The Data

    11 Dec 2014 | 3:12 pm
    We’ve seen the future of the second screen and it’s all about the data. Data is going to be the currency that fuels the entertainment industry in the years ahead and second screen will be the way that data is collected.Think of how readily we give up personal information to search engines or to join social media sites. So why wouldn’t we give it up for something we really value: great entertainment? The industry has always held the ultimate consumer attraction — great stories, great stars, great sound — all of which have the power to draw unlimited audiences on a global scale…
  • Prom King Brands And The Evolution of 2nd Screen

    8 Dec 2014 | 8:26 pm
    Seven years ago, I wrote a piece called “Your Brand Is Not My Friend” that talked to the fact that there are only a handful of brands “cool” enough that people actively seek them  out on social media. The other 99% of brands have to provide something of value to get people to pay attention to them.What makes a Prom King Brand? It is, as the saying goes, a certain je ne sais quoi, but the easiest definition is a brand whose logo people will unironically wear on a cap or a t-shirt. So Nike. Starbucks. Apple. Plus sports teams. Colleges. Musicians. And of course, TV shows.There’s…
  • The Great Video Uprising of 2014

    25 Nov 2014 | 4:09 pm
    One of the great cultural shifts of the 2010s, one that has gone fairly unremarked upon, is the ascendence of video as our media of choice.Not for entertainment— that’s old hat— but for everything else, things that were usually written: directions on how to tie a bow tie. News stories. How-to guides. Even opinion pieces. You can see it in the search results when you have a technical question or want to learn something more about a current topic: there’s just a lot more video being produced.The reason I’m calling it a cultural shift is that we consume video in a very different way…
  • Two Things You Must Remember About Mobile Video

    4 Nov 2014 | 7:02 am
    1. While mobile video viewing is definitely booming, remember that many of the numbers you see also include at-home viewing over the home WiFi network. Which is very different than out-of-home viewing over an LTE network.  (And the stats are rarely split to show the difference between the two.)2. The reason more people watch video on their smartphones than on their tablets is that more people have smartphones than tablets. So raw number-wise, the smartphones are always going to come out on top.Stats are great and all, but it's always important to maintain a degree of skepticism as to how…
  • add this feed to my.Alltop

    Servant of Chaos

  • Top Social Media Trends for 2015

    Gavin Heaton
    17 Dec 2014 | 2:09 pm
    In the world of social media and content marketing, we talk about the “Three Bs” of content. You can either: Buy – pay for the creation of content Build – make content yourself Borrow – share the great work of other And around this time of year, we start seeing blog posts, articles and presentations on the trends for the year ahead. And while I have my own ideas about what is coming and whether (any of it) is important, my former SAP colleague, Natascha Thomson has put together a quick-to-read presentation on the 2015 trends which I thought I’d borrow. Since leaving SAP,…
  • Celebrate the Stuff You Already Own

    Gavin Heaton
    7 Dec 2014 | 2:27 pm
    I never wanted to be a businessman. All I wanted was to do my craft … and climb mountains. — Yvon Chouinard, Founder of Patagonia Origin stories are vitally important for your business. They are vital for the way that your customers perceive and engage with you and they are vital for your employees. But the reason they are important is because they provide us all with a narrative that speaks to our sense of purpose. Often when we think of purpose, we think of our “mission” statements – or our “vision”. But purpose goes beyond these often banal statements. Purpose speaks to…
  • Six Marketing Visionaries Look to the Future

    Gavin Heaton
    3 Dec 2014 | 1:56 pm
    The Economist Intelligence Unit has interviewed six marketing visionaries who are sharing their insights of what the future of marketing looks like.  The “Future of Marketing” initiative is sponsored by Marketo, and publishes conversations with Seth Godin, John Hagel, Aditya Joshi, Marc Mathieu, Jim Stengel and myself. It makes for great, and varied reading, with each person taking a particular path to the future: Seth Godin encourages us to make stories worth telling. He argues that marketing is about everything and that today’s marketer must be embedded within what  the company…
  • Why Clients Really Fire Agencies-And other insights from the SoDA Report

    Gavin Heaton
    1 Dec 2014 | 4:26 pm
    No matter whether there is a change in CMO or marketing director or whether it’s time for a review, agency management can be an emotional challenge. Over years of collaboration, organisations build collaborative ways of working together – processes, systems and tools become intertwined. People become friends. Colleagues. Even partners. So what really happens when a client fires an agency? Darren Woolley has an answer that may surprise you. As Founder and CEO of TrinityP3, Woolley has a particular view on how and why the client-agency comes undone. “The sum of the parts equal an…
  • Facebook Charts the Course to 2025

    Gavin Heaton
    1 Dec 2014 | 4:31 am
    #474640369 / gettyimages.com Strong third quarter earnings were posted by Facebook this week, but CEO Mark Zuckerberg set the stage for a year of investment ahead, with a ten year horizon. Facebook’s expenses are expected to grow between 50% and 70% next year, and the company looks set to not only aggressively scale its various app based technologies, but also recruit the best and brightest talent. With almost 8400 employees, Facebook has grown 44% since last year. As CFO Dave Wehner explained: … we’re investing where we think there is a great opportunity for long-term growth and…
  • add this feed to my.Alltop

    Web Strategy by Jeremiah

  • 2015 Is the Year of the Crowd (Slides & Video)

    jeremiah_owyang
    14 Dec 2014 | 4:28 am
    LeWeb Deck: 2015 The Year of the Crowd from Jeremiah Owyang   In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways: The growth in nearly every sector of society with the expanded Collaborative Economy (healthcare, logistics, municipal, corporate and more), see Honeycomb 2, Massive funding in this space, which has overtook funding to popular social networks, see spreadsheet, How the disruptive incumbents are pushing back –legitimizing the movement, see disruption deck, How brands are moving into this space, their adoption…
  • Collaborative Economy Honeycomb 2 –Watch it Grow

    jeremiah_owyang
    7 Dec 2014 | 3:01 pm
    Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially. The first version had six industries –now it’s twelve I’ll be releasing this graphic on stage tomorrow at LeWeb conference in Paris, on a session called 2015: The Year of the Crowd. Seven months ago, in May 2014, we published the first version of the Collaborative Economy Honeycomb, which is also embedded at the bottom of this post. It contained six families of industries that are being impacted by P2P commerce, including: 1) Goods, 2)…
  • The Collaborative Economy is Replicating Social Business #socbiz

    jeremiah_owyang
    29 Nov 2014 | 11:29 am
    Above image: Social Business Replicated by Collaborative Economy, Ver 1.1If you’re a social business professional, you’re in a prime spot to advance your career to the next phase: the Collaborative Economy. For over ten years, I was a social business professional. I helped Hitachi launch their program as a full time employee in 2005, started this Web Strategy blog, joined Forrester Research, and became a founding partner at Altimeter Group. I saw the genesis, evolution, maturity, and integration of an entire market in less than a decade. Today, another decade later, I’m witnessing the…
  • Massive Spreadsheet: Collaborative Economy Funding

    jeremiah_owyang
    21 Nov 2014 | 5:50 am
    Click on the above image, or you can advance to the Spreadsheet of the Collaborative Economy Funding, to see a multi-tab analysis of funding, which I update on a regular basis. Caveat: This sheet is incomplete: People continually submit new data to me, and early stage funding is often not reported in public. The Collaborative Economy continues to be a darling of tech investors. In a few short years, these companies have received incredible amounts of funding, totaling nearly $7 billion across 169 startups, with no signs of it slowing. Startups continue to seek investors to raise more…
  • Funding Comparison: Social Networks vs Collaborative Economy

    jeremiah_owyang
    14 Nov 2014 | 6:46 am
    Social networks were the first phase of digital P2P. They enabled anyone to create media and then share it. The Collaborative Economy is the second phase. It enables anyone to create goods and share what they already own. So, how similar or different are the funding amounts for these two movements? This post provides some insight. There are many ways to compare industries. I’ve conducted analysis on: adoption rates, attitudes, growth rates, and, in tech-heavy industry, funding rates. While investors have often known to be wrong, funding indicates bullish attitudes based on financial…
 
  • add this feed to my.Alltop

    Drew's Marketing Minute

  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • add this feed to my.Alltop

    Seth Godin's Blog on marketing, tribes and respect

  • Clear language and respect

    Seth Godin
    18 Dec 2014 | 2:01 am
    Our connection economy thrives when people understand what to expect from one another. We're more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. I'll do this and you'll do that. More and more agreements are being made, because more and more transactions happen outside or between organizations. The question then: What does good drafting look like? If the agreement starts with "whereas" and continues along with, "notwithstanding the foregoing," and when it must be decoded by a lawyer on the other side, something has gone…
  • End of year book and audio roundup

    Seth Godin
    17 Dec 2014 | 9:53 am
    Just in time for the last-minute frenzy (of reading, listening or giving): My favorite fun novel of the year was Whiskey Tango Foxtrot. I listened to it on audio and loved every moment. On Immunity was another audio favorite. An even-handed meditation on why people believe what they believe, even in the face of overwhelming evidence, this book is almost literary at times. Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking. The Diamond Age was so far ahead of its time that most of you haven't read it.
  • Where to start

    Seth Godin
    17 Dec 2014 | 2:24 am
    Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it's worth and more than it costs you. Repeat. You don't have to wait for perfect or large or revered or amazing. You can start.        
  • Retribution

    Seth Godin
    16 Dec 2014 | 1:57 am
    "He deserved it," is usually the explanation we hear for behavior that strikes us as unproductive, inhumane or counter-productive. The bully is always happy to point a finger at the person he hurt, to cast blame for his inexcusable actions. Retribution is a habit, usually a learned one. It's tit for tat, the instinct to punish. That's a very different posture than the one the productive professional takes. She says, "I choose to take actions that are effective." She chooses a response designed to produce the outcome she seeks, actions that work. We can react or respond, as my friend Zig used…
  • The annual plan construction set

    Seth Godin
    15 Dec 2014 | 2:00 am
    It's that time of year, when big companies race to put together their annual plan for the coming year. These documents, even though they're now digital, involve thousands of hours of analog meetings and discussion and compromise. To save you time, here's a simple list you can use. Just pick one or more phrases, string them together using words like, "using," and a bit of reconjugation and you're on your way. Act in collaboration Break existing paradigms Commit to quality Define new aspirational goals Deliver on opportunities Develop and align talent Develop the optimal portfolio of…
  • add this feed to my.Alltop

    Greg Verdino's Marketing Blog

  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
  • add this feed to my.Alltop

    Find and Convert » Optimize This

  • 2 Reasons Social Selling is Not Currently Working

    Bernie Borges
    30 Nov 2014 | 6:28 pm
    The evidence shows that social selling works. Then, why aren't more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all. The post 2 Reasons Social Selling is Not Currently Working appeared first on Find and Convert.
  • 8 Reasons to Ignore our New Website

    Bernie Borges
    18 Nov 2014 | 8:56 am
    After many months of planning our new website (more than we anticipated), we've launched it. But, why should you care? Seriously, you're super busy. So, rather than attempt to get YOU excited about OUR new website, I'm offering you these eight reasons to ignore our new website. The post 8 Reasons to Ignore our New Website appeared first on Find and Convert.
  • Is Social Media Marketing Still Relevant?

    Bernie Borges
    6 Nov 2014 | 11:24 am
    The "marketing" that a brand performs through social technology is becoming ubiquitous. In other words, it's becoming less about the "media" and more about the "social." It's transitioning from "doing" social to "being" social as an enterprise. And, it's transforming the employee from an invisible worker, to the new face of the brand. The post Is Social Media Marketing Still Relevant? appeared first on Find and Convert.
  • 6 Tips to Planning a Successful Webinar

    Michelle Berdeal-Skelly
    13 Oct 2014 | 10:00 pm
    Looking to reach and interact with your customers and prospects in an effective and low-cost manner? Webinars are a great way to reach that goal. However, planning a successful webinar can be intimidating and challenging for even an experienced marketing team. Here are 6 tips to help you plan a successful webinar event. The post 6 Tips to Planning a Successful Webinar appeared first on Find and Convert.
  • 3 Reasons Employee Advocacy is The New Marketing Paradigm

    Bernie Borges
    8 Oct 2014 | 10:05 pm
    Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach. The post 3 Reasons Employee Advocacy is The New Marketing Paradigm appeared first on Find and Convert.
  • add this feed to my.Alltop

    solar news HubSpot

  • Essentials of a Solar Greenhouse

    18 Dec 2014 | 6:37 am
    Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment. The best way to sustain this endeavor is to get a solar greenhouse. Read on to learn the basics of the solar greenhouse. What Is a Solar Greenhouse? The very purpose of any greenhouse is to collect solar energy whenever the sun shining high. However, solar greenhouses serve a more specific purpose. It is able to do more than collect the solar energy. The solar greenhouse is able to store heat…
  • Solar Power- How Does It Save The Environment

    12 Dec 2014 | 3:30 pm
    You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt to alleviate the energy crisis that the world faces. So, how does using solar energy fit into the bigger picture of protecting our environment? The point is that even small changes in the way we do things go a long way in terms of saving our environment. Solar energy is a renewable energy source The sun offers us a great source of renewable energy; it’s been around for over four billion…
  • How Solar Thermal Works In Your Home

    12 Dec 2014 | 2:14 am
    Given energy concerns these days, most homes are now designed to take advantage of passive solar heating concepts. Solar thermal is a big part of this process. How Thermal Mass Works In Your Home Getting a little free heating can go a long way on your utility bill, particularly over the life of a structure. Passive solar heating is the methodology used to achieve this goal. It is a process wherein a home is built or upgraded in such a way as to catch and contain as much of the sunlight in the form of heat as possible. To effectively use solar for heating, thermal mass is a subject you need to…
  • Following A Greener Path: What You Must Understand About Solar Power

    11 Dec 2014 | 3:27 am
    Going forward, people will be using oil less and less. Luckily, you can join this transition by making good use of clean, renewable solar energy today. This article is filled with useful tips and helpful information. When you are just transitioning to solar power, pick something small to start with. There are outdoor lights that are completely run on solar energy. It’s easy to find this sort of product online, at home improvement stores and at big box stores. Installing this sort of lighting system is a no-brainer. Walk down your garden path and poke the lights into the ground! To…
  • Feeling In The Dark About Solar Energy? Check Out These Illuminating Tips!

    10 Dec 2014 | 1:38 pm
    Many people are switching over to solar energy to power their homes these days. To make the best decisions regarding solar energy usage, one must fully understand the consequences and considerations surrounding its use. Read the below article to increase your knowledge on solar energy. There are a couple of different photo-voltaic panels to choose from. Less expensive poly-crystalline panels are not as efficient as the costlier mono-crystalline panels. You should purchase the best possible product your budget can allow when it comes to solar power systems. The efficiency of your solar panels…
 
  • add this feed to my.Alltop

    SEO Copywriting

  • 2014’s 10 Hottest SEO Copywriting Posts

    Heather Lloyd-Martin
    18 Dec 2014 | 2:30 am
    2014 is almost over. What a long, strange year it’s been. Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out. The more things change, the more things stay the same. While compiling the yearly top post roundups, I’ve enjoyed seeing how the SEO writing conversation has changed. In 2012, the top posts were of the back-to-basics variety. In 2013, people enjoyed the higher-level, more actionable posts. This year, we see more advanced writing…
  • 10 Must-Read Posts for Freelance SEO Copywriters

    Heather Lloyd-Martin
    11 Dec 2014 | 2:30 am
    Want to improve (or start) your SEO writing business? Grab some coffee. There’s a lot to read here… Running a freelance SEO copywriting business means wearing many different hats. You’re in charge of business development, marketing, client relations…and oh yeah, you’re also the one writing the content. It can be a little…overwhelming…at times. These 10 posts will help you write better copy and navigate the business-building waters with style.  Enjoy! 9 Questions Writers Ask About SEO Copywriting Wondering if SEO copywriting is right for you? Here…
  • Should You Bleed On The Page?

    Heather Lloyd-Martin
    4 Dec 2014 | 2:30 am
    James Altucher does it. Rand Fishkin does it. Ben Huh does it. So does Neil Patel and Chris Brogan. They all write extremely personal posts outlining their successes, their processes and their failures. In short, they open up a vein and bleed on the page. As writers and marketers, it’s easy for us to put a wall between us and our readers. When we write a blog post–even if it’s a more “personal” post, we try to put our best foot forward and not get too personal. After all: Someone may judge us. We don’t talk about “things” like that with strangers.
  • 6 Things to Check Before Turning In Your Final Draft

    Heather Lloyd-Martin
    20 Nov 2014 | 2:30 am
    Don’t submit your SEO copy until you check these 6 things! Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know? Ouch. I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline that falls flat. Or maybe the writer missed some keyphrase opportunities. Although the mistakes may be minor, they’re a red flag to your boss (or client) that you’re…
  • 9 SEO Copywriting Experts Share Their Top Tips

    Heather Lloyd-Martin
    13 Nov 2014 | 2:30 am
    Want to peek inside the busy brain of an expert SEO copywriter? Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice. Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me. (And big thanks to the eight copywriters who submitted their tips. You guys rock!) Kate Toon, Kate Toon Copywriter Don’t get hung up on exact match keywords: Mix…
  • add this feed to my.Alltop

    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings

    Jessica Gioglio
    18 Dec 2014 | 3:00 am
    For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website, or dedicated campaign microsite. Simply start shopping for the items on your wishlist, such as a fabulous Marc Jacobs…
  • How to Improve Your Content Promotion in 10 Words (or Less)

    Kelsey Johnson
    17 Dec 2014 | 9:00 am
    Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. But the second, and no less important, step is honing your outreach practices in order to earn placements with the publishers you’re targeting. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Here’s why—and how. The Challenge in Content Promotion Content marketing is booming, which means that…
  • Get Content First Format Content Later

    Jay Baer
    17 Dec 2014 | 4:00 am
    Get all JayToday episodes at http://jaytoday.tv (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever. Research from Content Marketing Institute and MarketingProfs consistently shows this to be true. In many cases, to get this new content they need, marketers need to go to employees who are not in marketing and say,…
  • A Better Guide to Promoting Your Content with Social Media

    Garrett Moon
    16 Dec 2014 | 9:00 am
    What happens once your blog post goes live? A million shares? A zillion click-throughs? A bit less than that? Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. Content is being created. In fact, there were 730 million blog posts published in 2014 alone! But, with all that content floating around, the conversation is starting to change. These days, we don’t necessarily need more content, but rather, we need to get more return out of the content we are…
  • How This Fashion Brand Found the Sweet Spot in Blogger Relations

    Kristen Matthews
    16 Dec 2014 | 3:00 am
    Image via BigStockPhoto.com Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane, I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its…
  • add this feed to my.Alltop

    Blog

  • The 3 Rs of Adaptive Content Creation

    17 Dec 2014 | 7:17 am
    Below is a guest post by Mike Cottrill, co-founder and CEO of [Beegit]. He's a recovering journalist and digital content strategist. He tweets about content, business and the Cleveland Browns @mrcottrill. His team tweets about lean and adaptive content @projectbeegit. You can also find Mike on LinkedIn.
  • Why Customer Service and Social Media Must Learn to Work Together

    10 Dec 2014 | 5:52 am
    Below is a guest post by Elizabeth Victor, a brand advisor for iSentia. She enjoys sharing tips on media monitoring and analysis. You can find her on Twitter and Google+. As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service. 
  • The Truth Prevails: Transparency in Crisis Communications

    12 Nov 2014 | 5:04 am
    “Tell the truth.”    “Say you’re sorry.” They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often forgotten as we get older. For PR and marketing professionals, transparency and accountability are not options; they are absolutes. This means learning the art of transparent communication that addresses issues, and defuses the situation with an action plan.
  • Advice For Marketers From PayPal’s Billionaire Founder

    4 Nov 2014 | 6:26 am
    This article was originally published on the Marketing Agency Insider blog.   Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future. Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. 
  • Content Marketing in the Sharing Economy

    30 Oct 2014 | 6:47 am
    At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel  (@mitchjoel), pointed out two trends that are changing the rules of modern marketing. Today’s consumer doesn't need to own. Why own when you can share, and increase cost efficiencies at the same time?  Two prime examples: the increasing popularity of shared music, like Spotify, shared spaces, like Airbnb and shared…
 
  • add this feed to my.Alltop

    Social Media Explorer

  • An Open Letter to Brands from Your Customer

    Tracey Parsons
    17 Dec 2014 | 3:00 am
    Dear Brands, Thanks so much for the amazing products and services. I really like my toothpaste and my laundry detergent. So much so, I will not buy anything else and there is no coupon in the world that will make me switch. Unless my husband shops; then, all bets are off! Sorry about that, he loves him some end caps! I also really appreciate the food that ends up on my table. Especially when I do a good job cooking it; it’s delicious. Same as above, I will always buy the same brand of hot dogs and corn chips because, well, they are delicious! Oh and about that car, works great, thanks so…
  • How to establish your business blog as an authority in your industry

    Seb Atkinson
    16 Dec 2014 | 3:00 am
    Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a blog do for your business? A blog is more than just an SEO tool, it can also be a valuable asset to your business, demonstrating your authority in your industry and helping you to generate leads online. In this article we will look at how you can turn your business blog into a valuable lead generation tool by building your company’s authority in your industry. Building Trust with Your Blog When it comes to online marketing, many of the same concepts of offline sales…
  • The PR Guide To Media & Blogger Personalities

    Jason Falls
    15 Dec 2014 | 3:30 am
    Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely. Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone,…
  • Three Ways to Turn Company Secrets into Content

    Suzanne Coblentz
    10 Dec 2014 | 3:00 am
    Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content. Now that everyone is joining the content game, it’s time to up the ante and suggest that just generating content is not enough. If your content is pretty generic, you are not winning any points from the SEO Gods, and you are certainly not growing a thriving or engaged audience. Nope, what you need is proprietary content to make a real splash.  What exactly is proprietary content? I know what you are…
  • Can Haters Post Death Threats on Facebook?

    Whitney Gibson
    9 Dec 2014 | 3:00 am
    On Dec. 1, the United States Supreme Court heard arguments in the case of Anthony Elonis, a 31-year-old Pennsylvanian convicted of posting violent, threatening statements on Facebook. A jury found Elonis guilty of communicating threats to injure another person in violation of a federal statute. The Supreme Court’s ruling on what constitutes a criminal threat on social media websites, like Facebook, has potential consequences for the way that people express themselves on social media. In 2010, Elonis – operating his Facebook account under the pseudonym “Tone Dougie” – posted…
  • add this feed to my.Alltop

    TheContentWrangler.com

  • [Slide Deck] How To Use Neuroscience To Create Memorable Presentations

    Scott Abel
    18 Dec 2014 | 11:50 am
    Did you know that audiences forget 90% of what you present? That is significant. To make matters worse, the 10% people remember differs between members of your audience. So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Take a peek at this slide deck, part of a presentation by neuroscience maven Dr. Carmen Simon of RexiMedia to discover how you can begin to apply principles from cognitive neuroscience…
  • [Slide Deck] Clear and Simple: Lower Your Content Costs with Global English

    Scott Abel
    10 Dec 2014 | 6:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Matthew Kaul and Greg Adams of AdamsKaul.com. In this webinar, Matt and Greg explain what Global English is and who it benefits. The duo will also introduce you to some Global English techniques that you can implement immediately. And, they examine several case studies of companies who have implemented Global English—and have experienced dramatic results. Slide deck: Clear and…
  • [Slide Deck] The ROI of Intelligent Content

    Scott Abel
    9 Dec 2014 | 6:30 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Mark Lewis, Quark. You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality. In this session, Mark Lewis discusses…
  • [Slide Deck] The Future of Technical Communication is Marketing

    Scott Abel
    8 Dec 2014 | 6:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Scott Abel, The Content Wrangler. Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don’t look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor…
  • [Slide Deck] Fandom Isn’t Random: How To Cultivate A Loyal Customer Base

    Scott Abel
    5 Dec 2014 | 8:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Andrew Thomas, SDL. Andrew Thomas delivers a fast-paced look at how to leverage content to cultivate a loyal customer base. Andrew is Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications.
  • add this feed to my.Alltop

    Rex Hammock's RexBlog.com

  • Last Minute Gift Ideas from Tennessee, 2014

    Rex Hammock
    17 Dec 2014 | 12:00 pm
    Previously (but I missed last year), I’ve listed some last minute Tennessee-related holiday gift ideas. This year, the emphasis is on food grown or produced (e.g. cooked, prepared, collected, etc.) in the state. (And for the few who may read this on Christmas Eve, I’ve even included a couple Tennessee-related products or distribution channels for the desperate.) These are all products (or collections of products) that can be purchased online, but you need to get your orders in early this week (by December 20) to beat shipping or delivery deadlines. Also, at the bottom of this…
  • A Clearer View of the Future of Google Glass

    Rex Hammock
    15 Nov 2014 | 12:32 pm
    (See Update) November 14, 2014, via Reuters: Of 16 Glass app makers contacted by Reuters, nine said that they had stopped work on their projects or abandoned them, mostly because of the lack of customers or limitations of the device. Three more have switched to developing for business, leaving behind consumer projects. Last year, I observed in a post–one that included an email exchange  with Don Norman of Nielson-Norman and author of The Design of Everyday Things–that I believed the product release of Google Glass was bungled by Google. As much as I’m a fan and customer of…
  • For Long Time Readers of RexBlog, a Flying Car Video

    Rex Hammock
    3 Nov 2014 | 6:26 pm
    First: A Flashback to the year 2006 when I blogged all year about stories I’d see regarding flying cars. The truth is, you could pick out any year and read just as many articles about people who are going to start having a commercial version of a flying car next July. For some reason, next July is always far enough in the future so reporters will forget to check back in. Anyway, I just saw this and thought it was too 2006 to pass up. At least they didn’t claim it would be available next July. Related posts: The flying car I don’t expect to see anytime soon (but I keep…
  • Review: The Podcast “Serial”

    Rex Hammock
    3 Nov 2014 | 11:40 am
    This is the post where I am officially joining the quickly-expanding fan club of Serial (Website | iTunes), the new audio podcast spin-off from Ira Glass’s public radio program, This American Life. It joins Chicago’s WBEZ’s incredible lineup of podcasts that are setting a high standard for the production and distribution of media that are opening eyes (but more importantly, ears) for a coming revival of audio programming unmatched since the golden age of radio (which I’m not old enough to recall personally, despite rumors to the contrary). Unlike This American…
  • Top Ten List of Reasons to Ignore Top 10 List Blog Posts

    Rex Hammock
    1 Nov 2014 | 2:38 pm
    Here are the top ten reasons to avoid blog posts that are top ten lists. They are boring and repetitive.. They are obvious. No one reads past #3. So bloggers make up stuff from 5-10. Moses. Now there was a great list writer. A grocery shopping list is good to have. A grocery shopping list is good to have. Did you notice #7 repeated #6? No one else noticed it. They are boring and repetitive. Related posts: Scoble’s A-List Top one list of list-thing I always look forward to this time of year Lists of blog lists
 
  • add this feed to my.Alltop

    Article Writing & Marketing Insights - EzineArticles Blog

  • New Cheat Sheet Productivity Guide Bonus!

    Christopher M. Knight
    16 Dec 2014 | 1:46 pm
    It’s Cyber Tuesday Special Time With a New BONUS Being Released Today! After our new EzineArticles 260 Ultimate Article Template Package was released, (our largest collection of the very best templates to write 5 unique and creative articles per week for every week in the year), our customers told us that a 260+ PDF was just *too much* to digest quickly. In an effort to make it more manageable, to save you time, and so you don’t overlook any great templates, we’ve created something called the Productivity Checklist & Cheat Sheet. This 4-page PDF document will give you…
  • 260 Ultimate Article Template Package

    Christopher M. Knight
    3 Dec 2014 | 3:01 pm
    260 Article-Inspiring Templates Designed to Make Your Writing Faster and Easier! Yesterday we announced our largest and newest ’260 Ultimate Article Template Package’ with 260 unique templates that you can use to immediately help you write more high quality original articles in less time. Now, the Cyber Tuesday (like Cyber Monday) introductory special was only for the first 24 hours, but seeing how many authors took advantage of this package, I decided to add (1) huge new bonus to encourage you to take us up on the offer before we raise the price to full retail. BONUS: If you act…
  • Cyber TUESDAY Special – EzineArticles 260 Ultimate Article Template Package!

    Christopher M. Knight
    2 Dec 2014 | 1:28 pm
    260 Article-Inspiring Templates Designed to Make Your Writing Faster and Easier! In celebration of Cyber Tuesday (it’s like Cyber-Monday, but the next excellent day! ;-), we’re introducing a brand new product that contains virtually every article template we’ve ever released plus quite a few NEW article templates that haven’t been released until now. We call it the EzineArticles 260 Ultimate Article Template Package and it’s designed to get your creative juices flowing 5 days a week for an entire year! Why Use Article Templates? When you write articles you invest two things:…
  • 7 Ways to Give Thanks as an Article Writer

    Courtney, Member Support Manager
    26 Nov 2014 | 1:02 pm
    Have You Thanked Your Readers Lately? With the holiday season in full swing, it’s important to reconnect with family members, enjoy good food, and most importantly, give thanks. On the business end, it’s essential to reflect on ways to thank your readers, customers, and niche followers. Giving thanks is a win-win for you and your audience because both sides feel the positive energy through the message. If you’re looking for ideas to accomplish this, we have a few to consider. It’s the perfect time to show others how much they mean to you. Seize the opportunity! 1. Send a Thank You…
  • How to FAIL at Network Marketing on Social Media

    Courtney, Member Support Manager
    20 Nov 2014 | 9:05 am
    Social Media Opens Doors – Don’t Let Them Slam in Your Face! When it comes to business, social networks are an amazing communication tool. They connect new relationships and re-kindle the old. They facilitate conversation, help organize events, and spread information. They can even be a great place to promote your business… when you do it correctly! If you’re active on a social network, such as Facebook, you may know a person who uses it to SPAM their business promotions. They push their products, invite you to countless events, pretend to be genuine, and simply plug your feed…
  • add this feed to my.Alltop

    Pybop: Exceptional Web Content for Exceptional Businesses

  • 2015 Content Strategy Conferences

    Shelly Bowen
    10 Dec 2014 | 11:04 am
    With a new year, it’s time to get new ideas for content strategy! Go forth and gather them from the following popular 2015 content strategy conferences and others — like Read MoreThe post 2015 Content Strategy Conferences appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • When Internal Content Competes

    Shelly Bowen
    13 Nov 2014 | 2:46 pm
    It’s possible — very likely in fact — that the content you are responsible for relies on the content that other people are responsible for (and visa versa). Especially if Read MoreThe post When Internal Content Competes appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • When Content Strategy Best Practices Fail

    Shelly Bowen
    8 Sep 2014 | 12:10 pm
    Forget What You Think You Know After working with so many companies on content and content strategy over the last 10 years, patterns emerge. This has given me some confidence. Read MoreThe post When Content Strategy Best Practices Fail appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Your Customers’ Path to Purchase: A Birdwalk or Cakewalk?

    Shelly Bowen
    14 May 2014 | 10:42 am
    I met with a new client to talk specifically about core messaging priorities and how they align with the business’ and customers’ needs. But we went on a bit of Read MoreThe post Your Customers’ Path to Purchase: A Birdwalk or Cakewalk? appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Dear Client, You Are AWESOME

    Shelly Bowen
    13 Mar 2014 | 12:02 pm
    Dear Client, You are awesome. Your deadlines are insane, and truly impossible to pull off with any sense of confidence. And yet still, awesome. You do know that one thing Read MoreThe post Dear Client, You Are AWESOME appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • add this feed to my.Alltop

    Straight North Internet Marketing Blog

  • What Your Monthly SEO Report Should Look Like

    Brad Shorr
    18 Dec 2014 | 4:41 am
    What you will learn: The specific items that should (and should not) appear on your monthly SEO report. Who should read this article: Marketing leadership. Look for Transparency and Appropriate Details Reputable SEO companies provide transparent, detailed and relevant reports every month. This enables you, the client, to know exactly what SEO work has been done during the month, and what specific results have been achieved. Transparent, detailed and relevant reporting gives you the ability to assess the value of your SEO campaign – and the true value of the SEO company doing the work. SEO…
  • Infographic: What Is Lead Validation, And Why You Need To Know

    Straight North
    10 Dec 2014 | 7:02 am
    Every company that does Internet marketing should know what lead validation is. And yet — very few do. We created this infographic to help you quickly learn what lead validation is, and why it is so important.
  • What A Custom SEO Strategy Should Really Look Like

    Brad Shorr
    9 Dec 2014 | 1:47 pm
    What you will learn: How to create a workable SEO strategy. Who should read this article: Marketing leadership. What Is a Strategy? Before getting into the details of what an SEO strategy should look like, reviewing what a strategy in general should look like may be helpful. A strategy has three essential attributes: Focus – A limited number of objectives that drive a specific set of tactical activities. Time Frame – A defined period of time during which objectives are to be reached. Measurement – A method of quantifying progress toward the objectives and ultimate results of the…
  • Will SEO Work For My Company — Finally, The Truth

    Brad Shorr
    3 Dec 2014 | 9:09 am
    What you will learn: Whether or not SEO is a good Internet marketing option for your business. Who should read this article: Company leadership, marketing leadership. SEO Will Not Work for Every Company You heard it here, from an Internet marketing company that sells a lot of SEO services: SEO is not a good Internet marketing option for every company. Unfortunately, some SEO companies are more interested in selling SEO services than in delivering SEO results. Because of this, a lot of clients have been burned, and if you’re reading this article, you are worried about getting burned. Don’t…
  • Useless SEO: No Call Tracking

    Brad Shorr
    26 Nov 2014 | 6:17 am
    What you will learn: Why your SEO campaign will fail without phone call tracking. Who should read this article: Sales and marketing leadership. Most Search Marketing Firms Are Doing It Wrong In a recent PPC study, Search Engine Land reported that 54% of search marketers don’t track phone conversions from their campaigns. This is true even though the same survey revealed that 63% of those surveyed said, “phone leads are as valuable or more valuable than Web conversions.” Do you know what surprised us? The fact that 37% of those marketers did NOT think phone leads are as valuable or more…
 
  • add this feed to my.Alltop

    Jeff Korhan

  • Facebook Marketing: How to Target the Right People Every Time

    Jeff Korhan
    12 Dec 2014 | 1:03 pm
    Listen to the Episode Below (0:39:30) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 21 of This Old New Business weekly business podcast with Jeff Korhan. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. However, Jon Loomer says reach is overrated, and that there are smarter ways to use your Facebook marketing dollars. Jon shares a number of Facebook marketing best practices in this episode, including how to use the more…
  • Pinterest Marketing: How to Build Sustainable Website Traffic

    Jeff Korhan
    5 Dec 2014 | 8:12 am
    Listen to the Episode Below (0:33:56) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 20 of This Old New Business weekly business podcast with Jeff Korhan. If you have been ignoring Pinterest for growing your business, you may be surprised to learn that it often drives more traffic than sites such LinkedIn, YouTube, and Reddit … combined! Do I have your attention now? I thought so. Many of us set up our Pinterest accounts years ago and then walked away because we were not quite certain…
  • Visual Storytelling: Business Marketing with Instagram

    Jeff Korhan
    28 Nov 2014 | 2:45 am
    Listen to the Episode Below (0:39:25) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 19 of This Old New Business weekly business podcast with Jeff Korhan. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. Sue B. Zimmerman kicks everything off by explaining why a strategic approach to Instagram is…
  • Content Marketing Tools: How to Get Relevant Website Traffic

    Jeff Korhan
    21 Nov 2014 | 1:30 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of the tools will be listed in the show notes below, so just site back and learn as Ian reveals his go-to…
  • Inhabit One Social Media Channel

    Jeff Korhan
    20 Nov 2014 | 10:10 am
    Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly…
  • add this feed to my.Alltop

    Sparksheet

  • Brand New Patrons: Event Marketing Lessons From Art Basel Miami Beach

    Phil Birnbaum
    16 Dec 2014 | 11:42 am
    Attendees relax in one of the event’s common areas. Image via Art Basel. In early December, tens of thousands of jet-setting art enthusiasts, collectors and gallerists flocked to Miami Beach for Art Week. It’s a sprawling upscale festival consisting of dozens of art fairs, openings and gallery exhibitions scattered across the South Florida city. For the past 13 years the annual show has been anchored by Art Basel Miami Beach, the American outpost for the renowned Swiss art fair. With an estimated three billion dollars’ worth of art up for sale and a financial services firm, private…
  • Why Web Publishers Should Focus on Content Worth Paying For

    Jeff Campagna
    5 Dec 2014 | 11:48 am
    Bundling quality content and shipping it directly to readers is the next phase of digital publishing. For the past fifteen years the web has been a catch-all. A landfill. A place where people came to dump their opinions, thoughts, concerns and drama –  and where other people came to enjoy those things for free. All the while, major media outlets and corporations vied for a share of the attention. But there were very few rules (if any). It was an anything-goes affair. In this ‘Wild West of the Web’, the concept of paying for a piece of the heap seemed asinine. The internet was a place…
  • Infographic: The Year in Content, Media and Marketing 2014

    Sophie Woodrooffe
    4 Dec 2014 | 11:45 am
    The post Infographic: The Year in Content, Media and Marketing 2014 appeared first on Sparksheet.
  • Three Lessons in The Art of Marketing

    Sophie Woodrooffe
    28 Nov 2014 | 12:24 pm
    Author and New Yorker columnist Malcolm Gladwell addresses the crowd at The Art of Marketing Conference in Montreal. The Art of Marketing conference series touched down in Montreal earlier this week, and with it came a broad speaker lineup, with business leaders, journalists and entrepreneurs each taking a generous 45-minutes to share their ideas about the art and science of marketing. Here are three lessons we took away from the event. How loyal is your brand? For a business conference using the hashtag, #TheArtof, there was an awful lot of talk about data. Much of that talk circled around…
  • Making Media Matter: Q&A with Corey Ford

    Sophie Woodrooffe
    24 Nov 2014 | 6:53 am
    You began your career as a journalist at PBS’s Frontline. You’ve called public media a mission-driven innovators’ playground, but you left because you felt that it had lost a lot of its entrepreneurial spirit. What happened? My mentors, Michael Kirk and David Fanning, founded Frontline back in 1983. There was this opportunity at that moment to create new programming, to serve an audience in a way that they weren’t being served by commercial outlets. Right now Frontline looks pristine and almost perfect, but it was actually a mess when they launched it. Their first film almost got them…
  • add this feed to my.Alltop

    Content Mastery Guide

  • Five Things Not to Do When Restarting Your Business Blog

    Linda Dessau
    15 Dec 2014 | 7:00 am
    © bluedesign – Fotolia.com I recently had my own blogging slump, which as you can imagine was not something I wanted to talk much about. I am, after all, a business blogging expert who has written a plethora of posts about how to keep your business blog updated. While I wanted to be authentic, and most of all to share my lessons and strategies with you, I wanted to be sure to avoid any of the classic mistakes people make after a break from blogging. Your business blog doesn’t come with voice-overs You know how television shows often begin with the words “Previously on…” and…
  • Get More Marketing Juice Out of One Blog Post Idea

    Linda Dessau
    8 Dec 2014 | 8:08 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. How To Spot A Good Series Idea For Your Blog Why stop at one post when you’ve discovered a juicy topic that could help your ideal customers in multiple ways? In a guest post at SteamFeed, I reveal: Five signs that an idea is suitable for a blog post series Five steps for bridging the same topic across multiple posts Five ways to position a blog post series for maximum readability and visibility on your blog and across the web http://www.steamfeed.com/spot-blog-post-series-idea/…
  • Three Keys to Effective Business Blogging – Lessons from the Top Business Blogs of 2014

    Linda Dessau
    1 Dec 2014 | 7:35 am
    © nanuvision – Fotolia.com In early October, Social Fresh published their list of the top business blogs of 2014. If you’re looking to start or improve your own business blog in 2015, take the time to visit each of these blogs to learn from their examples. What I found even more instructive about the Social Fresh post were the three criteria the judges used to rate each of the finalists. We can all apply these to assess and plan our own blogging efforts for 2015 and beyond. As I was writing this post, I also came across a business model based on a three-legged stool. I found helpful…
  • Business Blogging Etiquette: How to Properly Use and Share Other People’s Ideas

    Linda Dessau
    17 Nov 2014 | 7:10 am
    © Minerva Studio – Fotolia.com So you’ve started a business blog – congratulations! Now you can provide valuable information to prospective customers and keep your website fresh with new content. If you’re like most of us, though, you may sometimes struggle to come up with that content. One strategy I recommend to business bloggers is to continually read industry news as well as other blogs about your topic. This is bound to spark new ideas for you to write about and share. When you use someone else’s post as a springboard for your own, you help your readers connect with new…
  • How to Customize Your Blog Post Excerpt to Attract More Readers

    Linda Dessau
    10 Nov 2014 | 8:10 am
    © leungchopan – Fotolia.com A blog post excerpt is a brief summary of your blog post. Depending on your blog settings, this text is displayed in lists of posts and pages, such as: Search results pages – both on your own site and on search engines such as Google Category pages – if readers are interested in a particular topic, they may click on a category name in your sidebar or at the top or bottom of an individual post – when they do, they are taken to an archive that lists all posts in that category (the same applies to tag pages) Monthly archive pages – while I don’t…
 
  • add this feed to my.Alltop

    SchneiderB.com

  • Top 10 Blog Posts of 2014

    Brendan Schneider
    8 Dec 2014 | 3:00 am
    The end of the year is traditionally a time to look back and reflect. One way to reflect is to evaluate what has worked and what hasn’t worked with regard to blog posts. I was recently checking my Google Analytics and thought I would share my Top 10 Blog Posts of 2014. 1. How to Start Using […] You just read Top 10 Blog Posts of 2014 which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • Lead Nurturing for Schools

    Brendan Schneider
    26 Nov 2014 | 8:02 am
    The modern admission office has become very automated. By leveraging technology admission officers have been able to do more with less resources: staff, money, and time. The infusion of technology and automation doesn’t have to mean the disappearance of the ‘personal’ touch that all admission offices hold in high regard. This is where lead nurturing […] You just read Lead Nurturing for Schools which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings

    Brendan Schneider
    4 Nov 2014 | 2:00 am
    In my opinion the traditional admission funnel is broken. I believe this for two reasons: 1. The Rise in Ghost Inquiries Ghost inquiries are those inquiries where the first point of contact with the prospective family is when they submit their application. The implications of ghost inquiries are huge. Sure it was great that you received the […] You just read The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from…
  • 16 Ways to Do Your School’s Website Wrong

    Brendan Schneider
    29 Oct 2014 | 6:41 am
    Charter schools, Virtual schools, Private schools…every school needs a quality website. It’s part of your marketing program. How do you think parents find you? And what do you think they base their first impression of your school on? Like it or not, somewhere along the line you are going to have to work with a […] You just read 16 Ways to Do Your School’s Website Wrong which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • 8 Reasons Why I Love Canva

    Brendan Schneider
    14 Oct 2014 | 10:32 am
    I have been blessed with fortuitous timing in my professional life. Time and time again opportunities have presented themselves at the exactly right time, exactly when I needed to them to in order to solve problems or issues I’m currently dealing with. This past winter I finished reading Jab, Jab, Jab, Right Hook: How to […] You just read 8 Reasons Why I Love Canva which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • add this feed to my.Alltop

    ideaLaunch

  • Aggressive Marketing Can Win By Pissing People Off

    Byron White
    15 Dec 2014 | 12:52 pm
    I’ve been studying the marketing strategies of fellow Inc 5000 customers achieving explosive growth with sales. I stumbled on Stone Brewing, a company founded in 1996 by Greg Koch and Steve Wagner.  Stone Brewing is now the 10th largest crafted brewery in the US, which they achieved without spending a penny on advertising. One quick visit to the site, and you’ll see marketing strategy at its finest. “You must be drinking age to visit our site, please enter your birth date.” By harvesting birth dates and log-on times for first time visitors, and tracking visitation patterns, they…
  • Make The World Better #1: Mail vs Email

    Byron White
    3 Jun 2014 | 2:00 pm
    This is the first post of what I hope to be a series of ideas to potentially make the world better. And better than that. From now on, we’ll refer to these as #MTWB (Make the World Better), offering some social distribution options for us all. Here we go…     There’s an email for this, and an email for that. Virtually no regulation and jammed email boxes. At the same time, the US Mail is about to go bust. Snail mail is antiquated, yet some think necessary. It’s a big problem, caught up in red government tape. Here’s a simple idea that might work for all parties.
  • Manipulating Data: Worst Review Is Our Best

    admin
    12 May 2014 | 2:00 pm
    We’re proud of our remarkable customer ratings at WriterAccess, with more than 88% of our customers rating us a 9 or 10 out of 10.  But occasionally, we do receive negative ratings, typically from customers who were not able to reap the quality they expected from the order instructions they placed or writer they selected. We received our first ever 1 out of 10 rating over the weekend. I immediately dove in to read the comment. This is what I found: I want to keep you my little secret It made me think for a minute about rating systems in general. When I’m asked, “How did you hear…
  • 11 Customer Service WOWS to Grow Sales

    admin
    9 May 2014 | 2:00 pm
    When is the last time you did something special for your customer, prospect, subscriber, member or fan? My guess is a long time. Too long. Here at WriterAccess, we try and do special things as part of our brand extension. With so many VC backed competitors pounding the streets, we feel like our service, not so much our technology, needs to become the gateway to our success. Here’s a nice punch list for you to consider that might resonate well with your target audience. 1. Handwritten Sign Up Note. You’ve won the business. And now it’s time to go to work. But not until you grasp the…
  • How to Criticize with Kindness

    admin
    8 May 2014 | 2:00 pm
    Philosopher Daniel Dennett, one of our best current philosophers, was an inspiration to me in college as a philosophy major.  I latched onto an article written by Maria Popova called “How to Criticize with Kindness” that’s inspired by Daniel Dennett’s book Intuition Pumps and Other Tools for Thinking. How “charitable” should you be when you offer criticism?  Daniel Dennett offers a list of rules formulated decades ago by the legendary social psychologist and game theorist Anatol Rapoport best known for the famous tit-for-tat strategy of game theory. How to Compose a…
  • add this feed to my.Alltop

    The Content Lab

  • The Content Lab is now Great Finds

    27 Nov 2014 | 3:58 am
    The Content Lab is now Great Finds: The Content Lab was established to bring brands, media companies and agencies together to explore the future of content marketing. All this great thinking now exists on the Great Finds blog, so please follow us there. Or follow iCrossing in our other social spaces.
 
  • add this feed to my.Alltop

    GeorgePasswater.com

  • An Email Marketing Horror Story to Learn From

    George
    25 Nov 2014 | 1:02 pm
    Once upon a time, there was a business owner who couldn’t figure out why his email marketing campaigns were not performing like he thought they should. He thought he did everything right, from writing the email to sending it out through his fancy email provider. Yes, to him, it was perfect, but unknown to the business owner, there was an underlying darkness that was the cause of his ill performing email campaigns. It stayed in the shadows, lurking and sabotaging the business owner’s efforts. The name of this vile and disturbing entity was poor planning. AHHHHHHH!! Don’t sound evil to…
  • How Nothing Helps Your Content Marketing

    George
    12 Nov 2014 | 11:18 am
    I want to share something I thought of the other day about coming up with content ideas. Why did I think about this? I got this question from a email subscriber: “George, I’m at a loss for coming up with new ideas for content. How do you come up with ideas?” That’s a good question, my friend. Here’s one thing that came to me right away. Ever watch the show Seinfeld? You know, the show about nothing? Did you know something about nothing can help you create a lot more content? When someone asks me about coming up with ideas, this one really sticks out for me. Nothing? George, have…
  • Content Marketing Tales: Stay Away from Blood Sucking Clients

    George
    4 Nov 2014 | 3:41 am
    This past Friday was Halloween and it got me thinking about all the ghouls and other baddies lurking around. Not only in a trick or treat scenario, but also those in business, too. What do I mean? Let me spin ye a tale of a scary client and how I put a stake in him. Once upon a time, I received a prospect email. He asked me to talk to him about some email marketing and content marketing services. Nothing out of the ordinary and the pay was quite good. The problem was this: the client, was, well, a potentially blood sucking parasite that didn’t “get” it. Usually, I stay away from…
  • 4 Lead Nurturing Tips for Increased Revenues

    George
    31 Oct 2014 | 8:01 am
    All prospects are not created equal. Not all want to buy right away and move into the qualified status. For these lead types, lead nurturing campaigns give prospects and marketers what they’re looking for – more conversations and higher probability of buying relevant products or services. If you’re living in the day of interruption marketing to put more prospects into the sales cycle, you’re going down the wrong path. Today, you have more savvy buyers and most don’t want your interruption marketing speak. They want information and lots of it, in most cases. Then, when they are ready…
  • Lead Generation: Think Differently For More Leads

    George
    16 Oct 2014 | 11:08 am
    Are your lead generation efforts lacking? Are you not sure why you don’t get as many leads as you should? You might be doing the same things again and over again. If these strategies don’t pan out, you need change your views and try something different. For example, are you not getting the sales and clicks from your email marketing or your on page time for your blog posts are low, change things up. This means thinking differently about your marketing and finding different ways to generate more leads and convert them into sales. Try some direct mail – In today’s online world, not too…
  • add this feed to my.Alltop

    Content Marketing for Technology

  • 9 Marketing Books That Would Make Great Gifts

    Anne Janzer
    10 Dec 2014 | 11:56 am
    Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving.    by  Wiertz Sebastien  With that in mind, here are a few suggestions for books to give people in the marketing profession, based on my own, personal reactions. I’ve reviewed several of them already on this blog. Branding Basics for Small Businesses by Maria Ross (NorLights Press). I read the book after hearing Maria speak recently. Despite the title,…
  • 5 Reasons to Read Epic Content Marketing

    Anne Janzer
    19 Nov 2014 | 10:28 am
    Every 1.6 seconds, someone publishes another blog post about content marketing. Okay, I made that statistic up, but reality cannot be far off. Isn’t there enough out there already on the topic? Indeed there is. There may be too much written about content marketing, and it’s not all helpful. The Wall Street Journal apparently equated content marketing with native content. Others call it brand journalism. Another blogger called it a glorified term for blogging. I’ve contributed to the noise myself with this blog post on Content Marketing vs. Marketing with Content. We may be spending…
  • Stop Stealing My Attention!

    Anne Janzer
    4 Nov 2014 | 10:20 am
    If you believe that attention is valuable currency in today’s world, then advertisements that force themselves on our attention are like people stealing money from our pockets.    by  dullhunk    Interrupt-driven advertising or marketing is becoming less effective as we find ways of ignoring the messages that don’t interest us. As a business model, interrupt-driven advertising is fading fast. And when advertisers insist on our attention – whether by raising a volume level, disabling fast-forwarding, or other schemes – it can work against the brand image they’re…
  • Content Marketing vs. Marketing with Content

    Anne Janzer
    22 Oct 2014 | 10:11 am
    Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and content marketing. To my mind, the difference lies in two key areas: strategy and perspective. Not just content: strategy I’ve heard it said that content marketing is simply another term for blogging. Yikes. That’s like saying that running shoes are a fitness training regimen. Blogging is a key…
  • Another Book Review of Everybody Writes

    Anne Janzer
    13 Oct 2014 | 10:05 am
    You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf of brands. The blogosphere is awash with rave reviews – there’s no need for me to add another. (Read Doug Kessler’s entertaining review of the reviews of Everybody Writes – that’s how many reviews there…
 
  • add this feed to my.Alltop

    Content Science

  • My 5 Content Predictions for Next Year

    Colleen Jones
    17 Dec 2014 | 10:42 am
    It’s time to kick back, sip some egg nog-spiked coffee, and look ahead to next year. What will happen in the content space? From personalization to risk of death by content confusion, I explain my top 5 predictions here. 1. More Orgs Will Engineer Personalized Content Experiences Ah, personalization. It’s a concept that is easy to understand—give the user relevant content—but very hard to implement. I remember talking about it in 2000 as a priority for a big website redesign. But the right technology and the content architecture weren’t there to support it. Also,…
  • Content Science Announces 2015 Workshop Series and Content Coach Certification

    Kevin Howarth
    10 Dec 2014 | 1:44 pm
    Atlanta Ga., Nov. 19, 2014 – Content Science announces a series of 2015 workshops and Content Coach Certification for content strategists, user experience designers, marketers, and others leading content initiatives at their organizations. The workshops are designed to build the expertise, skills, and confidence of people leading content initiatives within their organizations. The workshops focus on topics such as scaling content strategy for midsize and enterprise organizations, measuring and evaluating content effectiveness, and building content teams within complex organizations. People…
  • “Does Your Content Work?” By Content Evaluation Expert Colleen Jones Now On Amazon.com

    Kevin Howarth
    3 Dec 2014 | 9:15 am
    Atlanta Ga., Oct. 29, 2014 – “Does Your Content Work?”, the critically acclaimed ebook by author, Content Science Principal, and ContentWRX Cofounder Colleen Jones, is now available on Amazon.com. Featuring a practical rationale and process for evaluating content, the ebook offers anecdotes from leading content evaluation practitioners at Cox Media, Dell, InterContinental Hotels Group, Sharecare, Facebook, PayPal, and more. These real-life examples illustrate ways of overcoming common content evaluation challenges and help companies immediately start evaluating. Colleen Jones,…
  • Welcome to Omnichannel Content Strategy

    Sally Taylor
    1 Dec 2014 | 5:17 pm
    Most organizations also employ some level of cross-channel strategy—using content on one channel to point customers to another. But how about multichannel or omnichannel content strategy? This new kid on the block garnered much discussion at the recent Content Strategy Applied conference at eBay, where presenters including our own Colleen Jones gave us plenty to chew on—especially during the omnichannel panel. (I can rhyme too!) So What is Omnichannel? Kevin Nichols, Global Lead of Content Strategy at SapientNitro, kicked off the panel with what it’s not: “It doesn’t mean multiple…
  • Sneak a Peek at the New Content Science Space

    Colleen Jones
    24 Nov 2014 | 5:02 am
    Not long ago, we hosted an open house for select local clients to unveil our new space here in Atlanta, GA. Curious? Here’s a glimpse of our headquarters at 1190 West Druid Hills, Suite T-50. Content Science Open House from Colleen Jones  
  • add this feed to my.Alltop

    Jontusmedia

  • The 15-Day Audio Challenge

    Jon
    8 Dec 2014 | 1:16 pm
    Viv Oyolu An interview with Viv Oyolu Radio presenter, podcaster and audio consultant Viv Oyolu guests the podcast this week to talk about the 15-Day Audio Challenge and a whole lot more. I came across Viv’s challenge when my pal Bernie J Mitchell started posting a small piece of audio and promoting it to his friends on Facebook. I clicked around, like you do, and discovered Viv was the inspiration behind the challenge. In the show, Viv and I discuss how empowering audio can be and she reveals that the challenge has helped many participants find their own voice. In many ways I see this…
  • How to Optimize Hashtags

    Jon
    28 Nov 2014 | 12:52 pm
    An Interview with Saul Fleischman from RiteTag What with the immense waves of updates on social media channels continually charging by, one of the main ways in which we as both individuals and marketing professionals are able to get our message found or find the right message is through the use of hashtags. For example, outside of work (and in the office too!), I’m a massive fan of Liverpool FC –as regular readers of this blog or listeners to the podcast will know. That’s why the hashtags #LFC and #YNWA have pride of place on one on my Hootsuite streams. By following them, I…
  • That OMG Moment in Marketing

    Jon
    17 Nov 2014 | 4:24 am
    I wanted to talk about that moment when you run digital marketing campaigns for your company and you start to think things aren’t working. I think we’ve all been there. This is my take on how to get a handle on it, where to go and what to do. Give yourself a treat! Listen to Online Marketing Communications #podcast at http://t.co/5LAohdThhU — Jon Buscall (@jonbuscall) November 17, 2014 Transcript [0:01] [intro music] Jon Buscall: [0:07] Hello, it’s Jon Buscall here from JontusMedia.com and Stockholm, Sweden. Thanks very much for coming on to listen to this show. This…
  • 10 Things Every Bootstrapping Marketer Should Do

    Jon
    7 Nov 2014 | 2:37 pm
    People often ask me for advice if they’re bootstrapping their marketing and want to go it alone on a minimal budget. On the show I discuss the ten things I consider must-dos. 1. Master WordPress 2. Have a goal 3. Measure – everything 4. Learn Analytics 5) Rind the right tools 6) Create brand personas 7) Think differently 8) Be reflective 9) Relax about SEO 10) Build meaningful relationships Links Mentioned in the Show: Beyond the Business Card Podcast Web hosting by Media Temple – affiliate Blogvault Twitter Analytics Lynda.com LeadSocial – Facebook analytics Raven –…
  • Is There a Quick Fix to Marketing Meltdown?

    Jon
    18 Oct 2014 | 6:02 am
    Is your marketing not generating enough leads? Are you not talking to enough prospects? Are visitors to your website bouncing away in an instant? Are you under pressure from your boss, my partner or yourself to increase revenue? For many marketers the clock is ticking ! Episode 133 looks at the key issues that we see crop up time and again when it comes to a site under-performing: poor page load times dodgy design unclear branding and messy messaging. I’ve tried to put the focus of the show on what you can think about if you’re bootrapping or responsible for handling this yourself…
  • add this feed to my.Alltop

    Industrial Marketing Today

  • Top 12 Industrial Marketing Posts of 2014

    Achinta Mitra
    16 Dec 2014 | 1:52 pm
    It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: What’s Hot and What’s Not in [...] The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Planning Your Industrial Marketing Strategy for 2015

    Achinta Mitra
    3 Dec 2014 | 11:54 am
    I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [...] The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

    Achinta Mitra
    20 Nov 2014 | 1:53 pm
    It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. I often hear my clients tell me they know their customers very well. They can [...] The post The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my…
  • Industrial Website Redesign: Content Before Design

    Achinta Mitra
    3 Nov 2014 | 11:55 am
    Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [...] The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Content Marketing for Industrial Companies – Authenticity is Mission Critical

    Achinta Mitra
    17 Oct 2014 | 8:38 am
    Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time. Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [...] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
 
  • add this feed to my.Alltop

    Nxtbook Media

  • Content Marketing Goals for Marketers in 2015

    Joy Beachy
    16 Dec 2014 | 11:57 am
    Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and it’s poised to grow again as a powerful marketing tactic in 2015.  Many companies are buckling down and taking content seriously, appointing people to newly minted positions of creating, optimizing and distributing content to targeted buyers. The success of content marketing lies in how it complements buyers’ behavior; buyers use content to inform their purchase decisions, with 88% of today’s US consumers researching products online before purchasing them. Content marketing…
  • The Best Place to Work In Pennsylvania

    Michael Biggerstaff
    7 Dec 2014 | 8:24 am
    Thursday night was the Best Places to Work in PA event at the Lancaster Convention Center. We were once again honored to find ourselves to be at number one. When you think about the many honors we receive as a company, for me this is always the pinnacle of it all, simply because of the fact that 75% of this award comes directly from the employee survey. Last night we had all of the employees that could make the event there and they were all active celebrants as we participated in the march from the highest number to the coveted number one spot. It is amazing how even though I’ve been to a…
  • A Brief Guide to Digital Edition Platforms

    Joy Beachy
    3 Dec 2014 | 5:46 am
    When deciding to publish a digital edition, companies are faced with a myriad of questions: Do I want my digital version to look just like my print? How much time do I have for a redesign? Am I irrelevant if I don’t think “mobile first”? Which is more important, what my readers want or what my advertisers understand? While answering these questions requires conversations with a partner who has been in the industry and understands how to match your goals to strategic action, there are tools available to help you understand some of your digital publishing options. For…
  • Nxtbook Welcomes New EMEA and European Operations Director

    Joy Beachy
    2 Dec 2014 | 5:51 pm
    Our European Offices located in Manchester, England welcomes a new European Operations Director, Mike Nicholas. Mike comes with significant experience working on a global level, including providing extensive business solutions with his previous company, and in heading up European teams for a few American companies. Previously, Mike worked as the UK Sales & Business Director for B2B SISTEM, a company devoted to providing custom solutions to businesses to maximize their performance. B2B SISTEM was partly owned by CITI GROUP and CITI HOLDINGS. Last week, Mike was able to answer a few…
  • Registration for Brand Archetype Event Almost Closed

    Joy Beachy
    2 Dec 2014 | 1:50 pm
    You’ve heard us describe Brand Archetypes. You’ve heard us talk about why aligning brand archetype, brand messaging, and brand extras creates a deeper connection with your buyers. But you haven’t seen HOW. Join us on December 11, from 11:30 – 1:00 p.m., for our Lunch-N-Learn entitled, Who Do You Think You Are?  The event will be hosted in our new building in Lancaster City, and catered by the nearby Greenfield Restaurant. Click here to be taken to the registration page. Some of you might be register because you want to have a distinctive brand. You want to understand…
  • add this feed to my.Alltop

    ContentLEAD

  • Infographic: Your Content Marketing Guide to Better Results in 2015

    ContentLEAD Editorial
    18 Dec 2014 | 11:06 am
    This infographic gives you a look at the web marketing trends  that are shaping small businesses’ campaigns for 2015. Check out these statistics to see where you should be investing in your web presence to generate more traffic, leads and sales this year. The post Infographic: Your Content Marketing Guide to Better Results in 2015 appeared first on ContentLEAD.
  • How to keep a marketing New Year’s resolution for ongoing success

    Alex Butzbach
    18 Dec 2014 | 7:35 am
    At ContentLEAD, we’re big believers in planning ahead. That’s why we put so much stock in looking forward to 2015. After all – if you have a strategy in place ahead of time, you’ve already done half the work, and executing it will be easier. Otherwise, you might end up just making things up as you go along. We’ve already discussed the broad strokes of creating a 2015 marketing plan while there’s still time (Don’t wait ’til next year: An in-depth guide to marketing in 2015), and we went in-depth to demonstrate setting up a marketing calendar months in…
  • How to get more sales out of content in 2015

    Alex Butzbach
    16 Dec 2014 | 7:46 am
    As 2014 draws to a close, it’s important to start planning for the year ahead. Recently, we discussed how to plan and execute a strategy while you still have the luxury of time: It’s time to start planning your 2015 marketing plan – but how? It’s a good resource to help you plan for your small business marketing – but what if you’re interested in specific goals? For example, maybe you want to take advantage of seasonal trends and holidays you’ve selected as your peak commercial periods. How can you make your content work toward this goal? Here are three steps…
  • How does dark social media affect small business marketing? (Video)

    Alex Butzbach
    15 Dec 2014 | 6:10 am
    Hi, Alex Butzbach here with a small business marketing tip. One of the best things about using social media to promote your small business is that you get lots of juicy data. You can tabulate every single Like, Retweet and Pin to get a better understanding of what works for different audiences. But there’s a phenomena that goes against the benefits of social posting: Dark social media. In a nutshell, it’s any kind of content sharing that takes place outside of traditional channels. Think email, texting and other communication apps. It might be high, but one study estimates…
  • What are the fastest-growing social marketing channels (Video)

    Alex Butzbach
    12 Dec 2014 | 5:54 am
    Hi, Alex Butzbach here with a small business marketing tip. When we talk about the hottest social media channels, people usually think of Facebook and Twitter. Those are excellent tools for getting content to reach your audience, but they aren’t the fastest-growing channels by any stretch. According to a Global Web Index report, that honor goes to Tumblr. It has gotten 45 percent more registrations since 2013, and the number of active users has grown by 120 percent in the same period of time. Does that mean you should sign up for Tumblr as soon as this video is over? Not necessarily.
  • add this feed to my.Alltop

    HarrisonAmy

  • The Copywriting Pyramid: Using Simple Steps in Complex Sales

    Amy Harrison
    12 Dec 2014 | 6:58 am
    Just recently we’ve been looking at some tips for writing B2B copy like the 44 words you really need to stop using. Now, a lot of B2B products and services are complex. They have all these different parts and features and maybe even a few algorithms. The problem people have when writing the copy is to make the content just as complicated as the product. Let me throw in a quick dramatisation: TOMMY bursts into the living room where his MOTHER, FATHER, SISTER, GRANDPA and GRANDMA are gathering around the piano singing songs. TOMMY Quick! The unusually warm and humid conditions of the…
  • The 2 Part Headline That’s Quick, Easy and Effective (and a Word About Rotten Grapes…)

    Amy Harrison
    5 Dec 2014 | 9:40 am
    It’s a visual post for you today namely because I’ve been holed up sick for the last couple of weeks and had to be a bed a lot reading magazines doing research. So first up is an advert from the cosmetics industry. Normally I have a bit of a problem with their advertising having believed as a teen that the contents of a bottle could make me look like a model. But I really liked this headline for its simplicity and how it targets 2 specific concerns of the customer (unlike many cosmetic headlines which are shrouded in mystery and wispy scents of “be free…”…
  • 44 Words You Need to Stop Using in B2B Copywriting (Unless You Can Also…)

    Amy Harrison
    28 Nov 2014 | 8:53 am
    After the launch of Write With Influence, I had a fair few questions from people who wanted to know if the resource could help them write to a B2B audience. As luck would have it, I’ve been creating new materials specifically for writing marketing copy to appeal to the B2B crowd. They’ll be a standard part of the course from December 2014 (if you’re reading before that date you can sign up to find out when they become available, if you’re reading after that date, click here for details on how to access them). In this article, we’re going to look briefly at the…
  • Write With Influence: Questions and Answers

    Amy Harrison
    20 Nov 2014 | 10:30 am
    As you might know Write With Influence is open and in full swing for registering founding members. New members are wandering the halls, grabbing templates and tutorials and putting them to work already. It’s like back-to-school without the backache from an overloaded rucksack (why were text books always so blooming huge?!) So, I’ve been getting a few questions about the course and I thought I’d answer them here in case any had crossed your mind. Though if you don’t see the answer to a question you have just hit reply to this email and ask – I love getting…
  • Write With Influence: Doors Now Open (Close Friday 21st Nov 2014)

    Amy Harrison
    19 Nov 2014 | 8:21 am
    You have a product or service that you are proud of. You know it works, you know it’s worthy of attention and more importantly, you know it can make a significant, exciting difference to the life of your customer. The only problem is, you don’t know how to get this across in your writing. You’re not quite sure how to describe the biggest selling points so that your customer ‘gets it.’ You feel uncomfortable with the idea of ‘selling’ which causes paralysis (a horrible eater of valuable time) or makes you feel timid whenever you have to sit down to…
 
  • add this feed to my.Alltop

    BUZZergy Marketing

  • What Can These Four Award-Winning Marketing Campaigns Teach You?

    Eugene Farber
    15 Dec 2014 | 8:45 am
    Article submission by JonJon Yeung. These days in marketing, it can feel like a daunting task when a client asks you to deliver something original. With technology and digital moving so quickly, we have become a world of innovators. It is difficult to fathom doing something new, but we can certainly take inspiration and do something better. How can marketers do that? By studying the techniques of successful campaigns and applying what works to our own. Here are some award-winning marketing campaigns that we can learn from: Snickers ‘You’re Not You’ Campaign     This…
  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
 
  • add this feed to my.Alltop

    Ron's Copy-e-Writing Blog

  • The Evolution of Social Media Since 2004 [Infographic]

    Ron C
    9 Dec 2014 | 11:25 pm
    Can you believe it’s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was just a noun and the phrase “pics or... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Secret To Closing A Sale [Infographic]

    Ron C
    9 Dec 2014 | 11:24 pm
    Do you know the secrets of closing a sale? No, it’s not carrying a shiny catalog. It’s not being punctual. It’s not oiling your hair like a sleek snake-oil salesman. If you think... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Is Blogging Necessary? Absolutely Yes, If You Ask Me

    Ron C
    9 Dec 2014 | 4:57 am
    Let me start by a simple statistic. The total number of blog posts written in a day is around 4 million according to Worldometers. Isn’t that a bit too much? I mean, just think about it. If 4 million... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Evolution Of SEO: Past, Present & Future [Infographic]

    Ron C
    26 Nov 2014 | 7:31 am
    According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, is it possible to keep up with each and every update? Of course, no! But that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Perfect Way Of Storytelling As A Marketer

    Ron C
    23 Nov 2014 | 1:02 am
    “It seems incredible, the ease with which we sink through books quite out of sight, pass clamorous pages into soundless dreams.” – William Gass, Fiction and the Figures of Life Storytelling has been... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • add this feed to my.Alltop

    WTBWY

  • Male Enhancement and Content Marketing

    Justin P Lambert
    24 Nov 2014 | 4:23 am
    I originally published this article on LinkedIn Pulse, but felt it was good enough to reprint here as well.  Let me know what you think!   There are dozens of different metrics you can track to put some science behind the art of modern marketing, and there are hundreds of different apps and web tools […]
  • WTBWY Bites – Keep Your Eyes on the Right Social Media Metrics

    Justin P Lambert
    21 Nov 2014 | 10:09 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Keep Your Eyes on the Right Social Media Metrics Vanity metrics have killed a lot of social media marketing efforts over the years. I know in my […]
  • WTBWY Bites – The Hidden Key to Powerful Buyer Personas is Why?

    Justin P Lambert
    20 Nov 2014 | 9:54 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: The Hidden Key to Powerful Buyer Personas is Why? I’ll be the first to admit that I’m terrible at practicing what I preach when it comes to […]
  • WTBWY Bites – Pinterest For Dudes

    Justin P Lambert
    19 Nov 2014 | 4:34 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Pinterest For Dudes This is really simple, but it struck me as so smart and so important: Pinterest Doubles its Male User Base You see, Pinterest has […]
  • WTBWY Bites – Don’t Go For the Lowest Common Denominator When Outsourcing Your Content Marketing

    Justin P Lambert
    18 Nov 2014 | 9:34 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Don’t Go For the Lowest Common Denominator When Outsourcing Your Content Marketing I’ve been fighting this battle for a long time now, and as an industry I […]
  • add this feed to my.Alltop

    Right Mix Marketing Blog

  • 26 Online Marketing Terms Defined (Infographic)

    Tom Treanor
    8 Dec 2014 | 1:09 pm
    Do you understand what “influencer marketing” is? How about inbound marketing? Retargeting? It can be pretty confusing to keep everything straight which is why Wrike has developed this Online Marketing 101 Guide to help new marketers or non-marketers keep it all straight! Wrike Social Project Management Software
  • 7 Startup Funding Options (Infographic)

    Tom Treanor
    1 Dec 2014 | 10:45 am
    If you’ve got a great idea and the start of a team in place, then the next step is often funding. There are several ways to finance your new startup including: Bootstrapping Crowdfunding Friend and Family Traditional Lenders Angel Investors Incubators Venture Capitalists See the following infographic for details about each. If you have any personal stories about these funding approaches, leave them in the comments below! Infographic source: Wrike Collaboration Software Have you used any of these funding options? Do you have experience with any of these funding methods? Leave your…
  • 5 Managers From Hell (and Lessons You Can Learn)

    Tom Treanor
    24 Nov 2014 | 4:43 pm
    We’ve all had managers who were tough to work for. Many of us have also been managers ourselves. For those who are managers now, do you think you’re easy to work for? Take a look at these 5 types (and the real life stories that inspired them) and see if you’re one. Are you… The Status Addict The Paperclip Inspector The Code Counter The Bottleneck The Miracle Demander If one of these sounds like you, read on and see what you can do to change! Project Managers from Hell! Slideshare via Wrike Are you one of these manager from hell types? If you recognize yourself, let us…
  • Why the Death Star Failed: 10 Reasons (Infographic)

    Tom Treanor
    17 Nov 2014 | 1:47 pm
    So why did those Death Stars fail? Was it technical, materials, leadership or something else? See this entertaining infographic to learn about the project management failures that led to the demise of both Death Stars (yes, there were two). Infographic via Wrike Project Management Solutions
  • The 10 Essential Elements of a Content Engine

    Tom Treanor
    28 Oct 2014 | 4:36 pm
    Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in a variety of media types including blog content, webinars, ebooks, infographics and slides. So what’s required to develop a Content Engine for your business? How do you develop the capabilities to produce powerful content…
 
  • add this feed to my.Alltop

    The Integrated Marketing Blog from D Custom

  • 10 B2B and B2C content marketing trends: a virtual reality

    Jessica Fritsche
    16 Dec 2014 | 8:00 am
    Virtual and augmented reality is a brand new channel for content creation, bringing the audience into the heart of the storytelling and allowing them to experience it instead of just witnessing it. The post 10 B2B and B2C content marketing trends: a virtual reality appeared first on D Custom.
  • 10 B2B and B2C content marketing trends: Social media ROI

    Jessica Fritsche
    9 Dec 2014 | 8:00 am
    With a steady stream of new social channels, the advent of paid social media, and more, the needle is shifting on social media ROI once again. The post 10 B2B and B2C content marketing trends: Social media ROI appeared first on D Custom.
  • Accountability: not as simple as it sounds

    Guest Contributor
    4 Dec 2014 | 8:30 am
    Accountability may be the most overused and under-practiced word in the modern business vocabulary. The post Accountability: not as simple as it sounds appeared first on D Custom.
  • 10 B2B and B2C content marketing trends: news content gets a new focus

    Jessica Fritsche
    3 Dec 2014 | 11:30 am
    Legacy news organizations are no longer ruling the conversation while they try to figure out how to survive in a new landscape, and younger digital news sites founded within the last seven years are starting to take over. The post 10 B2B and B2C content marketing trends: news content gets a new focus appeared first on D Custom.
  • 10 B2B and B2C content marketing trends: quality over quantity

    Jessica Fritsche
    25 Nov 2014 | 8:09 am
    The trend of content fatigue continues from before—people are overwhelmed by too much content and too many channels. The post 10 B2B and B2C content marketing trends: quality over quantity appeared first on D Custom.
  • add this feed to my.Alltop

    Marketing Technology for Growth

  • Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?

    Chris Horton
    9 Dec 2014 | 6:11 am
    For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent  to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). That said, about the only thing you can count on in this crazy world of digital is change, and, well, the times they are a changin’…again. Responding to market (and shareholder) demand, Facebook and Twitter have recently announced (or strongly hinted at, in the case of Twitter) the introduction of filtered feed algorithms that will control which content is…
  • A Thanksgiving Prayer for Digital Marketers

    Chris Horton
    27 Nov 2014 | 8:49 am
    As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. Whether by fate or design, we find ourselves in a fast-growing field where our skillsets are highly sought after, and are projected to be in even greater demand in future years. In a post written about the looming digital skills gap, Lorna Walker of Regent’s University London Business School echoed this very sentiment, “By 2018 the US is predicted to lack around 1.5 million managers and analysts with sufficient technical and digital know-how to make effective decisions, and the picture in the UK…
  • Social Media Marketing: It's Complicated.

    Chris Horton
    26 Nov 2014 | 9:12 am
    I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). This arrangement usually finds me and my trusty laptop settling into a ratty old nook near the kitchen. I try to use this location to my advantage, sniping pointed questions at members of the team as they pass me by on their way to grab a cup of coffee or a ham sandwich. I’ve recently gotten in the…
  • Casting a Social Net: How to Get People to Naturally Share your Site on Social Media

    Chris Horton
    21 Nov 2014 | 4:57 am
    Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. Regardless of the focus of your site, increased visits and readability can help you get your site into the eyes and minds of people who can truly help it grow. If you’re interested in boosting the sharing capability of your own website, read below to gain 5 helpful tips that are sure to gain the sharing interest of your site’s visitors. 1. Make Sharing Simple Taking the time to make sharing simple may be one of the…
  • WTF is Content Marketing, Anyway?

    Chris Horton
    18 Nov 2014 | 4:00 am
    Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected the most frequently used words within the 5,000+ tweets sent during the two-day festival. As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. Photo Image Credit: Econsultancy…
  • add this feed to my.Alltop

    Nischala’s Space, Thoughts, Expressions…

  • The Art and Science of Content Marketing

    Nischala
    7 Dec 2014 | 12:00 pm
    Courtesy of: The SeenFiled under: Branding, Marketing Tagged: Content, Marketing
  • Content Marketing Landscape | A comprehensive view

    Nischala
    1 Dec 2014 | 1:30 am
    Courtesy of: B2B InfographicsFiled under: Blogging, Social Media Tagged: content marketing landscape
  • The Sheroes Delhi Summit 2014 | LITE (Lessons, Insights, Trivia and Experiences) from one day!

    Nischala
    26 Nov 2014 | 5:02 pm
    In early Nov-2014, I was invited to be part of the Sheroes Delhi Summit 2014. It was indeed a pleasure and honor to be part of an event on a topic close to my heart “Indian women at work”. The venue was full of vibrant, positive “feminine” energy – Because majority of the attendees were women! In this post, I’m sharing the LITE (Lessons, Insights, Trivia and Experiences) from one day. For those who don’t know, Sheroes is a career destination for women professionals, committed to career success and individual work-life fit. For women SHEROES is a gateway to the finest…
  • B2B Content Marketing Trends for 2015

    Nischala
    24 Nov 2014 | 1:30 am
    2014 is almost coming to an end and it is that time for all marketers to look out and observe what all the ‘gurus’ / ‘pandits’ / experts are saying about whats in store for next year. As a marketing professional who is responsible for Thought Leadership content – the topic of ‘content marketing’ is very close to my heart, and ‘core to my professional responsibilities’. So when I came across an interesting infographic on 2015 Content Marketing trends, I could not resist sharing on my blog. So here goes: Filed under: Blogging Tagged: 2015.
  • The 14 cherished lessons from 14 years of corporate work experience

    Nischala
    19 Nov 2014 | 10:33 am
    In 2014, I completed 14 years of professional work experience. Looking back, I can say that I’ve come a long way from where I started. 14 years is indeed a long time in life..! Sometimes I wonder about how far I’ve come Sometimes I ponder about what I really achieved Many times I wonder and ponder on where that time really went! In all these years, the good thing is that the penchant for ‘new and diverse experiences’ has fueled my career taking me across the world through unique, exciting and enriching destinations, cultures, places, people, work assignments, challenges,…
 
  • add this feed to my.Alltop

    Video Maker Tips

  • What YouTube’s new GIF-maker means for animated videos

    Josh
    16 Dec 2014 | 10:23 am
    Last week news broke that YouTube is finally launching a GIF maker. Until then the online video giant had adapted slowly to worldwide demand for the upstart content type. So what does this new feature mean for folks who want to create animated GIFs? And where does GoAnimate fit in? We’ll answer these questions below in Q&A format. Q: So what exactly is YouTube offering? A: It looks like Google (which owns YouTube) is slowly rolling out the feature on selected pages. And the feature is a built-in GIF maker for each video, found under the “Share” dropdown below it. Again, the button…
  • Videos and Calls-To-Action

    Josh
    8 Dec 2014 | 10:18 am
    Imagine a blog post with a catchy lede that immediately hooks the reader. The post is concise and well written, with fresh prose and a couple of perfectly illustrative metaphors. The reader is riveted: he gets to the end without clicking to another tab or checking his email. But then, at the end of the post, there’s nothing. The post doesn’t ask him to do anything (subscribe to a newsletter, sign up for a free trial, click a link to learn more). Instead, the post just… ends. And the reader navigates away, on to the next task of his day. This is a classic marketing “fail”—but one…
  • How to optimize your sales funnel with online video

    Josh
    5 Dec 2014 | 6:48 am
    By now most of us know that online video is a major asset for business marketing. The data points are clear and ubiquitous. Even if we didn’t have data to back it up, it just seems that a blog post with a video will get better engagement, sharing, and SEO juice. But we do have the data: no less an authority than Forrester Research published a report last year concluding that one single minute of video has the same ROI as 1.8 million words of text. It boggles the mind: one video apparently equals more than 6000 articles. Somewhere Proust is rolling inefficiently in his grave. When it comes…
  • How do businesses use GoAnimate?

    Josh
    2 Dec 2014 | 11:02 am
    Why Businesses Use GoAnimate What are the best uses of GoAnimate for businesses? Companies across the world use GoAnimate to create professional marketing, sales, training, and eLearning videos quick and cost-effectively. Check out the video above to learn more. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Check out our new 14-day free trial!

    Josh
    25 Nov 2014 | 12:49 pm
    You asked for it — and we listened! Now new users can sign up for GoAnimate and get a full-featured account, free for 14 days. During your 14-day free trial, you’ll have unlimited access to the features in our GoPremium plan. You can put together video infographics, design custom characters, use Whiteboard Animation — and make as many videos as you want! All videos made during your trial period will be watermarked. You’ll be able to share your videos but not download or export them. At any point during or after the 14-day free trial, you can upgrade to the GoAnimate…
  • add this feed to my.Alltop

    Function Writing Group

  • A Fever-Fueled Rant About Quality Over Quantity

    Kelvin
    18 Dec 2014 | 10:18 am
    Two nights ago I found myself trapped in a horrible dream. A dream where I was so thirsty. Not like, man I could use a shot of San Pellegrino thirsty, but like the Sahara Desert doesn’t like how close it is to work so it’s packed up and set up shop in my throat thirsty. So yeah, so fucking thirsty. It was a precursor of awful events to come. Here’s Some Context Let’s back up to two days before this horrific dream. I’m a freelance writer who also coaches hockey. I’m super busy doing things I love every day (sometimes all day). It’s a few days before the Christmas Holidays…
  • Freelancing Equals Problem Solving

    Kelvin
    21 Nov 2014 | 5:00 am
    I’m sitting in a Starbucks parking lot having a Skype meeting with a prospective client. Thoughts that are going through my head: it’s a guarantee that your office wifi will fail when you have a meeting with someone new if I go inside I will disturb people around me if I sit here in my truck Starbucks will get mad because I’m stealing their internet should I go in and order a coffee when I’m done? nah. The freelance life is interesting. This All Sounds Like a Gigantic Hassle And you know what? It was a gigantic hassle. The meeting was scheduled for 9am. I got home from the gym with…
  • It Takes 3 Years to Become a Writer

    Kelvin
    14 Nov 2014 | 5:00 am
    Three years ago I set sail towards a career as a freelance writer. I quit my job in my hometown, moved to the coast and started building a one-man writing company. Today, November 12th, 2014, I finally feel confident in calling myself a professional writer. How to Become a Writer Everything moved so slowly in three years ago. When I look back, however, it seems like time is passing me by all too quickly. You see, in the early days of starting a new business, you do a lot of things that give the perception of professionalism. Things like adding the word ‘group’ in the title of…
  • The Beginning of a New Story

    Kelvin
    4 Nov 2014 | 11:12 am
    A couple months ago I was driving home from Grand Forks, British Columbia after attending my sister’s sister-in-law’s funeral. It was one of the worst days of my life. It was worse for my sister. It was worse still for my 2 brothers-in-law. Seven days earlier this same sister and my now-brother-in-law got married. It was the same day their 13 year-old boxer succumbed to old age. This is all completely true. My sister’s sister-in-law left far younger than she should have. I understand that this happens to people everywhere. Loved ones leave, friends go. Our family is…
  • Trapped in the Deep: The Concrete Shoe of Writing Fiction

    Kelvin
    9 Oct 2014 | 5:00 am
    I can’t drive anywhere without writing an entire novel in my head. I look off at the trees and imagine teenage cults summoning demons from other dimensions. I see people in their cars stopped at red lights and I picture them going home to a family of sadistic aliens hell-bent on taking over the planet. Sometimes I forget that I’m driving. I lose myself in the music and I picture evil magicians taking a bow on a stage after they cruelly inject victims with what the audience thinks is a harmless stage prop. There are times when people are talking to me and I forget that I’m not talking to…
 
  • add this feed to my.Alltop

    Business Strategy Innovation

  • We Are Target. Who Are You?

    Braden Kelley
    16 Dec 2014 | 10:17 am
    By now you’ve probably seen the video of the Target employee standing on the checkout counter delivering a Mel Gibson, Braveheart inspired speech to fellow employees prior to opening the doors on Black Friday (nearly 4 million views and counting). … Continue reading →
  • December Innovation Special

    Braden Kelley
    29 Nov 2014 | 8:39 am
    As 2014 comes to a close and the holiday season continues, I thought I would make a special offer to event organizers in search of a last minute innovation speaker for a December or early January 2015 event AND to … Continue reading →
  • Is Amazon Echo the Answer to Google?

    Braden Kelley
    7 Nov 2014 | 10:07 am
    Today Amazon launched the Echo – an internet appliance with voice recognition and response designed to be to your living room what Siri and Cortana are to your pocket (you ask, it answers). It is a bold move for Amazon … Continue reading →
  • Are You Lying to Your Customers?

    Braden Kelley
    4 Nov 2014 | 5:39 am
    It seems like every company these days is trying to claim that they are innovative, trying to claim that they are customer-centric, trying to claim that their employees are important to them. But are they? Can all this be true? … Continue reading →
  • Where is the Innovation Bonfire the Hottest?

    Braden Kelley
    30 Oct 2014 | 9:47 am
    Now that I’ve secured a book deal with Palgrave Macmillan for my second book, I thought it might be interesting to peek in on the Nielsen Bookscan sales numbers on Amazon and look back at the last couple of years … Continue reading →
  • add this feed to my.Alltop

    Content4Demand

  • 5 Steps To Shaping A More Effective Messaging Strategy

    Jeff Walcoff
    17 Dec 2014 | 7:39 am
    Part of the formula for a successful B2B marketing strategy is having a library full of rich content. The other part – and perhaps the most important – is auditing that content on a regular basis to ensure the messaging is effectively aligning with prospective buyers. However, our C4D team is seeing a growing number of B2B marketers who, after many years of investing in webinars, white papers and research reports, are now overwhelmed with the breadth of content they have amassed. Especially as they attempt to map their campaigns to trigger points in the buy cycle and, unfortunately, are…
  • Your 2015 B2B Content Marketing To-Do List: Three Top Tasks to Kick Off the New Year

    Matthew McKenzie
    8 Dec 2014 | 8:01 am
    As we head into 2015, we’re also heading into the heart of the predictions season. Rather than dusting off my crystal ball and throwing my own (probably wildly inaccurate) predictions onto the pile, I’d like to take a different tack with this post. Instead of predicting what might happen next year, I’m going to offer three things your B2B marketing team should be doing – no matter what else happens. In no particular order, here’s my contribution to your B2B content marketing to-do list for 2015: 1. Plan a balanced content attack. New interactive content platforms like Uberflip,…
  • It’s (Almost) 2015: Do You Have The Tools Necessary To Build A Successful Demand Gen Campaign?

    Andrew Gaffney
    1 Dec 2014 | 9:29 am
    As much of the country is getting prepared to endure the chill of another long winter, we at Content4Demand have our minds set on warmer weather. That’s because Demand Gen Report will be hosting the 4th Annual B2B Content2Conversion Conference in sunny Scottsdale, Arizona, February 16-18, 2015. Aside from the appeal of a warmer climate, our team is really looking forward to helping attendees gain actionable insights into content marketing that will allow them to target and engage their customers more effectively. However, as marketing experts, we also realize that without knowing how to…
  • 3 Trends We’re Responding To In 2015

    Tonya Vinas
    23 Nov 2014 | 4:24 pm
    The Content4Demand team meets in person several times a year to assess trends in B2B content marketing and identify how we can improve our portfolio of services in response. The most recent discussion surfaced many trends, but these three are the ones having the biggest impact: 1. The need for a renewed focus on the buyer: The content marketing universe now has a plethora of apps, formats, platforms and planks, so there are lots of questions to ask and decisions to make. Is content curation more important than content amplification? Are white papers still relevant? At what stage in the buy…
  • Is There Life After “Death” for B2B Marketing Content?

    Gina Wangrycht
    17 Nov 2014 | 11:40 am
    Most B2B marketers are probably familiar with the following marketing scenario: You create great content, publish it, promote it and then dump it into a virtual graveyard where it waits to be unearthed by a relentless buyer on a desperate hunt for a solution. Is this really the most optimal path for lead generation? Could there be a way to generate new leads by resurrecting these seemingly “dead” resources? According to Hana Abaza, director of marketing at Uberflip, the answer is a resounding yes. In a recent webinar hosted by Content4Demand, she explained that the key to optimizing your…
 
  • add this feed to my.Alltop

    Ready Writer

  • Five ways to manage your content without stress over the Christmas break

    Abidemi Sanusi
    8 Dec 2014 | 12:53 am
    Just because you’re on a break doesn’t mean your content has to be. By following these five simple rules, you can still get your content working hard for you over the Christmas holidays. The post Five ways to manage your content without stress over the Christmas break appeared first on Ready Writer.
  • Why you need a content strategist: horror stories from the vault

    Abidemi Sanusi
    17 Nov 2014 | 8:56 am
    Still not convinced you need a content strategist? Then, check out these horror tales from our vault. The post Why you need a content strategist: horror stories from the vault appeared first on Ready Writer.
  • Three steps to creating useful content for the intranet

    Abidemi Sanusi
    3 Nov 2014 | 1:54 am
    Seeing as the common gripe about the intranet is its lack of engaging content or relevance to employees’ working lives, here are three key steps to creating a useful, ‘sticky’ intranet. The post Three steps to creating useful content for the intranet appeared first on Ready Writer.
  • Why content strategy matters

    Abidemi Sanusi
    20 Oct 2014 | 3:24 am
    In the day to day running of a business, in between the multiple sign-offs and broken workflow processes, the benefits of content strategy to the business can get ‘lost in translation.’ Find out how to rediscover these benefits. The post Why content strategy matters appeared first on Ready Writer.
  • Turn your blog into a lead magnet with these three tips

    Abidemi Sanusi
    5 Oct 2014 | 11:30 pm
    It’s annoying, isn’t it? You know that a blog does wonders for your SEO (provided it’s updated regularly and also has valuable information for your prospects), establishes your brand’s expertise and is also a good lead generator. The first two are relatively easy to achieve. But the last? Not so much. The post Turn your blog into a lead magnet with these three tips appeared first on Ready Writer.
  • add this feed to my.Alltop

    Inbound Marketing Blog

  • 5 Marketing Tech Gadgets Use in 2015

    Jessica Bowers
    17 Dec 2014 | 5:20 am
    A Marketer's Most Wanted Tech Toys for 2015 A curious thing happened to me this week. I saw children sitting on Santa’s lap at the Home Depot. Now, when I was a child, I remember Mom and Dad taking us to see the singing Santa at the mall or at school or at the country club. But I don’t ever remember going to see Santa at the home improvement store. I think those wishes were more for the parents than the children. But it was an ingenious way to get children to behave while their parents combed the aisles of plywood and paint! While I watched these parents try to incentivize their children…
  • 3 Marketing Lessons Learned the Hard Way

    Jessica Bowers
    15 Dec 2014 | 5:16 am
    Avoid These Corporate Marketing #Fails in Your Own Promotional Efforts An analysis released in March by Experian Data Quality found that 42 percent of marketing executives believe bad customer data is one of the biggest hurdles to scale for successful multi-channel marketing. A smaller study published in the Harvard Business Review in September found that investment in tracking customer attitudes and behavioral patterns could yield some companies an ROI upwards of 300 percent. Companies that fail to pay close attention to customer data and behavior patterns not only risk losing existing…
  • 3 Ways Google+ Helps Your Business

    Jessica Bowers
    13 Dec 2014 | 8:22 am
    The Social Networking Platform Google Built and Why It Shouldn't Be Ignored When it first launched in 2011, Google Plus was aiming to take over the social networking space dominated by Facebook. With opportunities to share pictures, post status updates and hangout with your friends online using Hangouts, Google Plus has all the elements of social networking in place. Since then, Google has struggled to pull users away from Facebook onto its own platform instead. But, as a New York Times article stated earlier this year--Google isn't worried.  As author Claire Cain Miller said: …
  • 6 Effective Strategies to Improve Business Blogging

    Jessica Bowers
    12 Dec 2014 | 5:21 am
    Tips for Writing Blogs That Get Read Guest Post by: Venchito Tampon of DigitalPhilippines.net Using blogs as a business tool is a relatively new concept, but one that is growing exponentially. The truth is that companies are becoming more public and more personal. This is a major step forward for business as a whole, as it allows customers to connect more deeply with their favorite brands. An emotional connection will always trump all others when it comes to making a buying decision. In his book Descartes Error, Antonio Damasio, a professor of neuroscience at the University of Southern…
  • 8 (More) Awesome Online Resources for Free Images

    Brittney Ervin
    10 Dec 2014 | 5:04 am
    Free, Licensed Images Online Content marketers and bloggers know how important it is to include visual aids in their content; they know their viewers respond highly to photos and videos, as the brain processes visual content 60,000 times faster than it processes words. Images are vital to attracting a viewer and engaging them deeply enough that they stay on your page to read the accompanying content. So we know that it’s important to include photos in our online marketing content, and we know the photos need to be high-quality and engaging for our viewers. Unfortunately, there is the pesky…
  • add this feed to my.Alltop

    Content Warfare Blog

  • How to Stand Out in a World Where Everyone is a Copywriter | #108

    Ryan Hanley
    17 Dec 2014 | 1:49 pm
    Want to stand out in a world where everyone is copywriter? Today, on the Content Warfare Podcast, we’re joined by everyone’s favorite copywriter Demian Farnworth for an education on standing out. I blame Copyblogger for creating valuable content on copywriting for far too long. Everything thinks they’re a copywriting master (or at least that they know enough about copywriting that they can grow their business creating content online.) It’s hard to stand out in a world where everyone is creating content on such an epic scale. That’s why I asked Demian Farnworth,…
  • Tom Webster on Mobile Marketing Strategy for Mobile Humans | #107 CWP

    Ryan Hanley
    13 Dec 2014 | 12:29 pm
    Does you business have a mobile marketing strategy? In this episode of the Content Warfare Podcast we’re joined by Tom Webster, the Vice President of Strategy at Edison Research and the co-author of the new book, The Mobile Commerce Revolution. Get your copy here: http://goo.gl/K8mjDY Tom is also the co-host of the Marketing Companion Podcast, with long time Content Warfare Podcast friend Mark Schaefer, where they riff on all things marketing and data. Definitely a podcast worth checking out. If you’re looking for a mobile marketing strategy that will actually add value to the…
  • Picking Barry Feldman’s Brain on Content Marketing Mastery | #106 CWP

    Ryan Hanley
    2 Dec 2014 | 1:53 pm
    Wondering what it takes to master content marketing? On this episode of the Content Warfare Podcast we’re joined by Barry Feldman as we pick his brain on content marketing mastery. Creativity, consistency, copywriting… successful content marketing utilizes all the tools in the content marketers toolbelt. We know this… …but to be persuasive we must embrace the power of storytelling. At his core, Barry Feldman is a storyteller and it’s for that reason I’ve asked Barry to join the Content Warfare Podcast. Get inside the mind of a master content marketer and…
  • Building a Passionate Podcast Audience w/ Cliff Ravenscraft | #105 CWP

    Ryan Hanley
    26 Nov 2014 | 3:52 pm
    In this episode of the Content Warfare Podcast we’re joined by Cliff Ravenscraft, the Podcast Answer Man, to chat on two of our favorite subjects, podcasting and audience building. Cliff Ravenscraft is the godfather of modern podcasting and has been a podcasting evangelist for years preaching the power of audio for building a passionate podcast audience. There are few podcasters as qualified to talk about building an audience, excited to hear your next episode, as Cliff. Not to mention he’s an extremely nice guy… And as you’ll hear in the episode completely…
  • Engagement vs Volume: Questioning Facebook and Twitter Traffic

    Ryan Hanley
    24 Nov 2014 | 8:00 am
      Subscribe to my channel Engagement vs Volume Are you trading away quality engagement, in exchange for shear volume of website traffic? According to study done by Shareaholic, if your primary source of social media referral traffic is Twitter, Facebook or Pinterest than that might be exactly what you’re doing. What Shareaholic found, in their first “Social Referrals That Matter” report, is that website traffic from YouTube, Google+ and LinkedIn, social media platforms which traditionally produce lower referral traffic versus Twitter, Facebook and Pinterest, is…
 
  • add this feed to my.Alltop

    Cas McCullough

  • 5 Canva Hacks to Help You Create Stunning Visual Media for Your Small Business

    admin
    16 Dec 2014 | 2:22 pm
    I'll never forget the wonder I felt when I first played with a Mac. My brother owned one of the first desktop publishing companies in Australia and he had invited me to do work experience at his business. I couldn't believe the ease with which you could create images on a screen. It was dazzling [...] The post 5 Canva Hacks to Help You Create Stunning Visual Media for Your Small Business appeared first on Cas McCullough.
  • Why it’s about making your business sticky

    admin
    3 Dec 2014 | 12:51 am
    I’m in quite a few business networking groups on Facebook, LinkedIn and G+, and the one thing that seems common to them all is that most people are searching for something that will magically transform their business from struggling to success. When I see people post questions like “how do I get more likes?," "how [...] The post Why it’s about making your business sticky appeared first on Cas McCullough.
  • What fear is holding you back in your business?

    admin
    1 Oct 2014 | 6:55 pm
    I've gotten used to fear. It sits with me every time I pick up the phone to talk to a prospective client. It stands next to me every time I go up to someone I don't know at a networking event. Fear is always with me, and in a twisted way, it helps me move [...] The post What fear is holding you back in your business? appeared first on Cas McCullough.
  • My 13K Facebook Page is losing likers, and I couldn’t be happier. Here’s why!

    admin
    16 Sep 2014 | 10:35 pm
    Yesterday, someone pointed out that one of my pages is rapidly losing likers. My response? “Yep, I know right! Isn’t it great?” What? Sorry what? I mean, isn’t the goal to gain more likers? Well, that depends. If your likers are engaging and interacting with you, and they are pre-qualified prospects, then you want them [...] The post My 13K Facebook Page is losing likers, and I couldn’t be happier. Here’s why! appeared first on Cas McCullough.
  • The power of the blogger community

    admin
    7 Sep 2014 | 2:29 am
    Since returning home from Problogger just over a week ago, I’ve been mulling over what this event means to me, and I’ve realised that it’s not the awesome presentations, the beautiful food, the special touches laid out by the tireless Problogger staff or the super fun party atmosphere… no, it’s way more subtle than that. [...] The post The power of the blogger community appeared first on Cas McCullough.
  • add this feed to my.Alltop

    Twitter Marketing Software -- Saturn Social

  • Twitter Lead Generation Thought Leaders: Jordan Skole

    Andy Detweiler
    23 Nov 2014 | 12:00 am
    As the marketing director for Ambassador (a software company that promises to make referrals easy), Jordan Skole is no stranger to the power of lead generation through Twitter. In fact, you may have already read his enlightening article on how to generate high quality sales leads. That’s why we were excited to interview Jordan as the first profile in our Twitter Lead Generation Thought Leader series.  His thoughts follow below… What has been your general experience with lead generation on Twitter – positive, negative, or otherwise? I really like Twitter’s lead-gen cards. I have…
  • 5 Great Twitter eBooks for Business

    Andy Detweiler
    17 Nov 2014 | 1:33 am
    With the recent publishing of our Twitter Lead Generation Blueprint, we’ve added to the resources on the internet that explore how your business can succeed on Twitter. Some of those materials we’ve had the pleasure of consuming ourselves and we’ve shared them below. Of course, some were written earlier than others – an important point to keep in my mind. But since they are still available for download, we’ll make the assumption each of the entities would still stand behind its piece as a valuable resource. In no particular order, here are five Twitter eBooks you may reference to…
  • Saturn Social Autoschedule Functionality – How to Use

    Andy Detweiler
    9 Nov 2014 | 4:05 am
    We’re excited to announce the release of Saturn Social autoschedule functionality, which will allow users to easily schedule their own blogs, curated content, and calls-to-action on a customized schedule based on share-type. Here’s a quick overview of how it works… Step One Select auto as your desired scheduling option. Step Two Create or edit your schedule by selecting the gear on the upper right-hand side of the calendar… Step Three Build your desired schedule by selecting Curated Content, My Blog, or Call-to-Action slots and hit save. Step Four Your schedule is now saved in the…
  • 12 Twitter Stats To Increase Your Conversions

    Greg Bardwell
    4 Nov 2014 | 5:18 pm
    Courtesy of Hubspot, here are some great Twitter stats to help get you more conversions with your Twitter marketing efforts. Note: Please include attribution to HubSpot with this graphic. The post 12 Twitter Stats To Increase Your Conversions appeared first on Twitter Marketing Software -- Saturn Social.
  • 5 Twitter Basics Every Company Should Know

    Andy Detweiler
    22 Sep 2014 | 1:00 am
    At one time or another, every person or company is new to Twitter. Luckily, there is a wealth of information on best practices and strategic consideration. But it’s not always easy to know where to start. Here are five high-level, basic tips we’ve found to be the most pertinent for executing a Twitter inbound marketing/lead generation campaign. If you’re looking to capture leads or drive web traffic through Twitter, you’ll want to make sure you are remembering each of these things on a daily basis… Be Helpful, Ask Questions, and Provide Answers People on Twitter tend to share…
  • add this feed to my.Alltop

    WordPress.com News

  • New Theme: Radcliffe

    Daniel W. Robert
    18 Dec 2014 | 1:57 pm
    We’re excited to introduce Radcliffe, a crisp new free theme. Radcliffe is a contemporary responsive theme with beautiful typography. It puts your content in the forefront, featuring gorgeous full-width header images. Learn more about Radcliffe at the Theme Showcase, or preview it by going to Appearance → Themes.Filed under: Themes
  • Editors’ Picks of the Year: Notable Reads on WordPress.com

    Cheri Lucas Rowlands
    17 Dec 2014 | 9:00 am
    Our editors dove into the archives to resurface top posts published on WordPress.com this year, from personal essays to comics, and photography to fiction. Here’s a glimpse of what you published — and what the community especially loved — in 2014. “Ever Wished That Calvin and Hobbes Creator Bill Watterson Would Return to the Comics Page? Well, He Just Did,” Stephan Pastis, Pearls Before Swine “Bill Watterson is the Bigfoot of cartooning,” writes comic artist Stephan Pastis of the legendary Calvin and Hobbes creator. This summer, Pastis collaborated…
  • Field Notes: BlogHer PRO 2014

    Cheri Lucas Rowlands
    17 Dec 2014 | 6:00 am
    Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do when not in front of a computer — from talking about making great products to using design to tackle social challenges. Recently, Story Wrangler Cheri Lucas Rowlands and Happiness Engineers Carolyn Sonnek, Deborah Beckett, and Jen Hooks attended the third annual BlogHer PRO ’14 conference, an event for professionally minded bloggers looking to take their blogs, brands, and businesses to the next level.
  • One Central Hub for All Your Content

    Andy Peatling
    15 Dec 2014 | 4:04 pm
    Last week, we announced a few updates to the WordPress.com interface, including faster stats and enhanced site management on both desktop and mobile devices. Our push to make all WordPress.com sites faster and easier to access and manage continues. This week, we’re thrilled to unveil a few brand-new features that allow bloggers, publishers, and business owners to run their sites and manage their content from one central hub, no matter what device they’re using. From new blog post and page management tools to Jetpack site integrations, we hope you enjoy the latest additions as much as we…
  • Longreads’ Best of WordPress, Vol. 9

    Mark Armstrong
    12 Dec 2014 | 9:42 am
    Here’s more great reading for you: five stories we love from across all of WordPress. 1. Spaces of Freedom in Iran Jake Threadgould An account of one traveler’s stay in Iran: On my second night in Iran I was invited to a party in a middle-class area of Tehran. Since we were a mixed gendered group with a foreigner (yours truly) in their midst, we had to be reasonably inconspicuous when we stepped out of the car and onto the street. As soon as we stepped over the threshold of the house, however, we were no longer in the Islamic Republic. 2. Livin’ Thing: An Oral History of Boogie…
 
  • add this feed to my.Alltop

    Convert With Content

  • Should You Invest In Snapchat Marketing

    Stephanie Frasco
    17 Dec 2014 | 3:27 am
    If you follow social media news you should know by now that Snapchat is making waves. At lot has changes since I first wrote about it.  First they didn't sell out for close to a billion. Then they got hacked. Now they are killing it again with the launch of Snapchat stories and Snapcash. The time is right for Snapchat marketing. More and more brands are jumping all over Snapchat and for good reasons. It is super interactive. Snapchat Stories Snapchat stores are a collective narrative of your day. They consist of individual snaps strung together to give a preview of your day. They only live…
  • Why You Need To Start Thinking About Influencer Marketing Now

    Stephanie Frasco
    15 Dec 2014 | 3:57 am
    Social media is and always will be about communicating in real-time with the ability to have conversations around any given topic. Social media marketing as we know it is changing and it's changing for the better. The olden days of social media marketing was all about blasting your message for everyone to see. It worked too, for a while. But when anything is too easy there will be leeches who bring it down. In this case it was the spammers who got in and now that strategy doesn't work any longer. Now we're seeing a change in the fact that what you put out there is only as good as the boost it…
  • 10 Better Ways To Get More Pinterest Traffic

    Stephanie Frasco
    10 Dec 2014 | 3:29 am
    Lately I've been on a bit of a Pinterest binge. Literally every night I spend some time pinning recipes that I may or may not ever try. I'm a recipe searcher fanatic. I'm making a special New Year's Eve dinner and Pinterest has been my go-to for recipes and ideas on what to cook to ring in 2015. Because I use it as a regular consumer I have a pretty good idea of how other "regular" people use the site. So as a normal user and a social media professional, I have the upper hand in showing you some great ways for you get more traffic to your site from Pinterest. These are tricks and tips I've…
  • 15 Digital Marketing & Social Media Trends That Will Shape 2015

    Stephanie Frasco
    8 Dec 2014 | 3:59 pm
    It's that time of year again. The time where we reflect on the time gone by and look to the future on what we can do better. 2014 was an amazing year for social media and small business. Many of the predictions I put out last year came true. We've seen a lot of great technology and strategies play out and social media is just as important as SEO. That's a win for me! What I love about social media is that is really levels the playing field and allows small businesses to connect one on one with their customers in an intimate way. Marketing is about building relationships with your current,…
  • 7 More Ways To Increase Facebook Reach Without Paying For Advertising

    Stephanie Frasco
    5 Dec 2014 | 3:21 am
    Ahh, Facebook. We love to hate on them don't we. It's no surprise by now that Facebook organic reach is on its way out. We feel it on our pages and I'm sure you feel it on your pages too. This topic is so hot that my last post on the subject has been my most popular post on the ConvertWithContent blog thus far. (By the way, thank you for that!) You can read it here: How To Increase Facebook Fan Page Reach Without Paying For Advertising Many of the ideas I shared are still very effective. But I have even more to share with you. Ready? Let's jump right in. How To Increase Facebook Reach Without…
  • add this feed to my.Alltop

    scribewise.com

  • The Key to B2B Content Marketing Success in 2015

    Jen Cohen Crompton
    15 Dec 2014 | 7:50 am
    This past year, plenty of B2B companies embraced the idea of content marketing – and that is awesome. We can thank some of the industry’s biggest thought leaders who explained the importance of content marketing and outlined why [great and effective] content really is the foundation of all marketing. So now that we know content marketing matters and we’ve taken the plunge into building out an effective content marketing strategy (or we are currently tackling our strategic planning), what else do we need to consider? What will be the big B2B content consideration for 2015? Metaphorically…
  • Infusing Content Marketing Into Your Holiday Sales Strategy

    Jessica Lawlor
    12 Dec 2014 | 6:08 am
    Since Black Friday, I’ve received approximately 250 emails from various stores, online shops and daily deals sites all trying to win my business this holiday season. I bet your inbox is in similar shape. (Hopefully, if you’re like me, you’ve filtered all your shopping emails to a special folder to avoid the temptation to shop, shop, shop every time a new email hits your inbox.) In between all the coupon codes, hyperbolic sales tactics and compelling headlines just begging you to click “open” and pull out your wallet, I’ve actually come across some pretty strategic brands infusing…
  • My 2015 Content Marketing Resolutions

    John Miller
    9 Dec 2014 | 4:36 am
    It’s that time of year. When we look back and try to learn lessons from our mistakes and omissions of the previous 12 months, and resolve to make improvements in the year to come. And, boy, do I have some work to do. So, let’s get to it – my New Year’s Content Marketing resolutions: I resolve to dive deeper. We’re pretty proud of the content we produce here at Scribewise, both for our clients and for ourselves. We bring a journalistic ethic to information gathering, writing and delivering articles. But we can do better. We can go deeper on bigger topics. And by doing so, we’ll be…
  • Should Your Social Strategy Focus On Sales? Maybe Not…and Why That’s Okay.

    Jen Cohen Crompton
    5 Dec 2014 | 7:06 am
    As marketers, we have to look at the big business picture. We have to look at the bigger vision and evaluate all the outlets and channels we are using and fully understand the customer journey and how each phase correlates to the sales funnel. Sometimes, this requires us to step back and stop focusing solely on the bottom line. When it comes to social, this may mean asking yourself and your team, “Is our social strategy really focused on sales? And should it be?” For as long as social media has been a business investment, the business analysts have asked, “What is the ROI?” Well, as…
  • Content Marketing Lessons From Chip Kelly: Unleash The Chaos

    John Miller
    2 Dec 2014 | 5:10 am
    When it comes to content marketing, the old way of creating marketing content won’t work for most organizations. It’s too stodgy, too slow. The herky jerky workflows strangle the creative process. Here’s a well thought-out diagram of the content creation process: That non-linear approach doesn’t really work for most process-driven marketing organizations. So, if you’re going to create a steady flow of audience-focused content, you need to figure out a way to harness this messy content creation process and make it work. Enter the coaching strategies of Chip Kelly. In Kelly’s second…
  • add this feed to my.Alltop

    Social Media Explorer

  • An Open Letter to Customers from The Brands

    Tracey Parsons
    18 Dec 2014 | 3:00 am
    Dear Customer, So glad you like the stuff! We do make great toothpaste and laundry detergent and we really appreciate your loyalty. We’re really glad the food is good and the car works well. But, we’re worried about you. The fact is, we don’t know why you buy, and we don’t know what the triggers are. We would love to figure that out. Honestly, we don’t mean to stand in your way and trick you into clicking on stuff, but if we didn’t we’d have no idea how we would get our products in front of you. You’re wiley. You make erratic decisions. Sometimes you buy from the end…
  • An Open Letter to Brands from Your Customer

    Tracey Parsons
    17 Dec 2014 | 3:00 am
    Dear Brands, Thanks so much for the amazing products and services. I really like my toothpaste and my laundry detergent. So much so, I will not buy anything else and there is no coupon in the world that will make me switch. Unless my husband shops; then, all bets are off! Sorry about that, he loves him some end caps! I also really appreciate the food that ends up on my table. Especially when I do a good job cooking it; it’s delicious. Same as above, I will always buy the same brand of hot dogs and corn chips because, well, they are delicious! Oh and about that car, works great, thanks so…
  • How to establish your business blog as an authority in your industry

    Seb Atkinson
    16 Dec 2014 | 3:00 am
    Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a blog do for your business? A blog is more than just an SEO tool, it can also be a valuable asset to your business, demonstrating your authority in your industry and helping you to generate leads online. In this article we will look at how you can turn your business blog into a valuable lead generation tool by building your company’s authority in your industry. Building Trust with Your Blog When it comes to online marketing, many of the same concepts of offline sales…
  • The PR Guide To Media & Blogger Personalities

    Jason Falls
    15 Dec 2014 | 3:30 am
    Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely. Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone,…
  • Three Ways to Turn Company Secrets into Content

    Suzanne Coblentz
    10 Dec 2014 | 3:00 am
    Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content. Now that everyone is joining the content game, it’s time to up the ante and suggest that just generating content is not enough. If your content is pretty generic, you are not winning any points from the SEO Gods, and you are certainly not growing a thriving or engaged audience. Nope, what you need is proprietary content to make a real splash.  What exactly is proprietary content? I know what you are…
 
  • add this feed to my.Alltop

    Limor's Storytelling Agora

  • Why does a storyteller need all the fortune in the world?

    Limor
    26 Nov 2014 | 2:42 pm
    One of the groups I work with is a storytelling peers group, looking into Jewish texts as a source of inspiration. After doing some Limmud (learning) each of us goes off exploring, composing, reading, thinking, trying to come up with … Continue reading →
  • We won’t have to talk. Jolly good?

    Limor
    24 Nov 2014 | 12:53 pm
    “My father says that in ten years from now, we won’t have to talk anymore. Using special technologies, we’ll just have to think and things will happen.” Coming from a 14 years old gifted teenager, who said it during a … Continue reading →
  • Taking leave for a couple of months

    Limor
    15 Jun 2014 | 12:26 am
    I finally realized I don’t have the time to write here so I’m officially hanging up the “will be back” sign. In the meanwhile I’ll be busy with a business upgrade, a new long-story I want to work on, and … Continue reading →
  • An exercise in giving feedback

    Limor
    26 May 2014 | 2:00 pm
    Just back from a storytelling training session with something I want to share: When training, participants expect me to give them feedback, which I do. Often I can sense they are flabbergasted, “how does she know how to hit the … Continue reading →
  • To the storyteller yesterday is still here

    Limor
    9 May 2014 | 1:54 pm
    “When a day passes, it is no longer there. What remains of it? Nothing more than a story. If stories weren’t told or books weren’t written, humans would live like the beasts, only for the day. Reb Zebulun said, “Today … Continue reading →
  • add this feed to my.Alltop

    Content Marketing Blog

  • What B2B Marketing Will Look Like in 2015

    18 Dec 2014 | 5:30 am
    As 2014 comes to a close, it’s a good time for B2B companies to consider which marketing trends are headed for the back burner – and which ones are likely to be pushed to the forefront in 2015. Companies that can anticipate the coming year’s changes will be able to reach new customers and markets before their competition. What are the trends predicting now? Here’s what we think B2B marketing will look like in 2015, based on what we’ve seen in recent months: 1. Increased investment in mobile
  • Key Insights for B2B Content Marketers Heading Into 2015

    Justin Lambert
    17 Dec 2014 | 5:30 am
    With the release of The Content Marketing Institute's “B2B Content Marketing Benchmarks, Budgets and Trends” report for 2015, we were able to glean a tremendous amount of actionable information to inform both our own content marketing strategy and the content work we do for our clients. What makes this report so special (and so highly anticipated) each year is the fact that CMI and MarketingProfs consistently bring together the voices of a large disparate group of marketers from tiny companies to huge conglomerates.
  • How Your Data’s Personality Can Prove Content Marketing ROI

    Dechay Watts
    12 Dec 2014 | 8:35 am
    How many times have you received a monthly stats report that made your eyes glaze over?  More often than not we hear prospects say “I don’t need monthly reporting because it never shows me anything. It’s just a waste of time.” We completely agree when we look at what they are seeing. 
  • Content Marketing Predictions for 2015

    Andrea Miller
    11 Dec 2014 | 5:30 am
    It's the time of year for resolutions and planning for 2015. At SPROUT Content, we are reflecting back on the past year, reviewing what initiatives were smashing successes and those that perhaps didn't work so well for ourselves and our clients.
  • Is Inbound Marketing Right for Your Business?

    Molly Bruno
    10 Dec 2014 | 6:00 am
    By now, more than just those in the marketing industry recognize the term “inbound marketing”. Developing and sharing strategic and interesting content that draws in new leads to your website is the core of this strategy. To take it a step further, inbound marketing means determining the need for certain information and then providing that information to your audience through different platforms such as blog posts, guides, social media content, or videos. When it comes to your business, is inbound marketing the right fit?
  • add this feed to my.Alltop

    Sweepstakes Marketing Blog

  • How To: AWeber Single Opt-In Via Their API

    Giancarlo Massaro
    16 Dec 2014 | 10:38 am
    Surprisingly, over the past few years one of the top questions we’ve received at ViralSweep has been to allow people to enable AWeber single opt-in through their API. This actually has nothing to do with ViralSweep, and relies solely on AWeber’s policies surrounding their API. “I have single opt-in setup on my list in AWeber. […] The post How To: AWeber Single Opt-In Via Their API appeared first on Sweepstakes Marketing Blog.
  • Should You Run a Sweepstakes or a Contest?

    Giancarlo Massaro
    30 Nov 2014 | 2:00 am
    You’re looking to grow your business, increase social engagement, and drive sales, so you stumble upon the world of sweepstakes and contests. But, what’s the difference between the two? Should you run a sweepstakes or a contest? What are the use cases? Which one will help you grow your business more? This article will take […] The post Should You Run a Sweepstakes or a Contest? appeared first on Sweepstakes Marketing Blog.
  • Stop Running Giveaways on Social Media! Run Them on Your Website (Part II)

    Giancarlo Massaro
    24 Nov 2014 | 11:29 am
    This is a follow up to the article I wrote 21 months ago explaining why you should host your giveaways on your website, instead of on your social media profiles. If you have not read the original article, please do so here: Stop Running Giveaways on Social Media! The Social Illusion (21 Months Later) Two […] The post Stop Running Giveaways on Social Media! Run Them on Your Website (Part II) appeared first on Sweepstakes Marketing Blog.
  • Case Study: LostGolfBalls generates over $50,000 in revenue with ViralSweep

    Giancarlo Massaro
    22 Sep 2014 | 1:41 pm
    Located in Sugar Land, Texas, LostGolfBalls is the world’s largest recycler of used golf balls. Working with over 2,400 different golf courses, they collect, clean, and sort golf balls, which are then sold back to consumers at a drastic price reduction. LostGolfballs sells between 40-50 million used golf balls per year through their online store, […] The post Case Study: LostGolfBalls generates over $50,000 in revenue with ViralSweep appeared first on Sweepstakes Marketing Blog.
  • The Facebook Like Gate Has Been Banned

    Giancarlo Massaro
    18 Aug 2014 | 3:48 pm
    On August 7th, Facebook quietly announced a major change in their platform policy that is set to go into effect starting on November 5, 2014. Announced on their developer blog, the change in the Facebook platform policy will affect third-party apps-more specifically their use of the Facebook Like Button when it comes to using it […] The post The Facebook Like Gate Has Been Banned appeared first on Sweepstakes Marketing Blog.
 
  • add this feed to my.Alltop

    Pamorama | Social Media Marketing Blog

  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more…
  • Don’t Make These 9 Social Media Marketing Mistakes

    Pam Dyer
    8 Nov 2014 | 4:42 pm
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to…
  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • add this feed to my.Alltop

    News

  • ​The Evolution of B2B Digital Marketing

    allwebcafe.com
    17 Dec 2014 | 6:01 am
    In 2014 we’ve witnessed the maturation of B2B digital marketing, particularly in how content marketing now revolves around the customer’s buying journey. The belief is that if brands deliver consistent, valuable information to interested buyers, business and loyalty will be rewarded. When this mindset is paired with a digital marketing strategy that is focused on engagement through early stage content, brand engagement or conversions will be the ultimate result.Every marketing campaign, regardless of channel, goal or tactic, must start with one simple question - “Who is the target…
  • What is SSL and Why Should You Be Using It?

    allwebcafe.com
    11 Dec 2014 | 5:42 am
    It’s important to make sure your customers feel secure when exploring your website, especially when it comes time to input personal information. SSL (Secure Sockets Layer) is a standard security protocol that uses a signed certificate to encrypt data sent back and forth from your web browser to a web server. Normal HTTP connections transfer data in clear text, which is dangerous when using forms and checkouts. A SSL Certificate provides your site with a small green icon, leading to an increase in overall customer comfort with your site.SSL certificates have two main purposes... To encrypt…
  • What to Plan for When Going Responsive

    allwebcafe.com
    2 Dec 2014 | 7:45 am
    The web is continuously evolving in ways you may not even realize. Websites are adapting to suit a wide variety of touch and mobile devices. The process isn’t as simple as adding a plugin, a library or using new code; the process involves a whole new way of thinking.As we develop for touch and mobile, we find that what was once easy to develop has become a user experience nightmare. Common navigation solutions have either fallen to the wayside or been forced to adapt. Even scarier is how unattractive and even unusable older website concepts have become.So, what has changed about the web?
  • Accelerating iPipeline’s Brand with a New Website

    allwebcafe.com
    21 Nov 2014 | 11:41 am
    We partnered with iPipeline in a brand transformation process that culminated in the launch of an exciting new website. As the leader in the insurance industry for providing next-generation sales and support software, we wanted to be sure their brand messaging was clearly translated on their digital properties. Jan Waldeck, allwebcafe’s Director of Innovation and Experience, wanted to create a website that was responsive and modern. The entire experience was geared toward customer personas we worked with iPipeline to develop. One of the goals of these research and rebranding efforts lied in…
  • Why Build a Custom 404 Error Page

    allwebcafe.com
    18 Nov 2014 | 1:36 pm
    It’s after 2 in the morning. You just got in from the bar, three sheets to the wind. You turn on the television as you slump in front of the computer to check your Facebook page one last time before you stumble your way to the bedroom and pass out wearing last night’s clothes.As you scan your profile, a late night infomercial comes on TV to promote the new and improved Thing-A-Ma-Jig 2000. You must have it and you must have it now! You attempt to type the URL into the address bar, but in your drunken haze you sausage-finger your way into the middle of cyberspace nowhere. You are presented…
  • add this feed to my.Alltop

    CyberAlert Blog

  • 15 PR Resolutions for 2015

    William Comcowich
    18 Dec 2014 | 1:23 pm
    It’s approaching that time of year – time to reflect on the past year’s accomplishments and shortcomings and to resolve what we’ll change next year. Most New Year’s resolutions involve personal changes. Some bad habits, like eating too much, we vow to stop.  Personal improvements, like going to the gym, we resolve to adopt. Now [...]The post 15 PR Resolutions for 2015 appeared first on CyberAlert Blog.
  • How to be Sure Your Press Releases Follow AP Style

    William Comcowich
    18 Dec 2014 | 7:57 am
    Practically all news publications, both print and online outlets, follow the AP Stylebook. If you don’t follow AP style, reporters and editors will hold your press releases in disdain and may be less likely to publish them. If you do follow the style, you’ll win their appreciation. The style book is updated every year – [...]The post How to be Sure Your Press Releases Follow AP Style appeared first on CyberAlert Blog.
  • How to Create Evergreen Content

    William Comcowich
    18 Dec 2014 | 6:13 am
    Today, content in the online editions of newspapers, magazines and trade journals can be easily accessible for months or years – but usually isn’t. Instead, it’s relegated to the hinterlands of search results because it doesn’t possess “evergreen” qualities. Unlike so much other website content, evergreen content remains high among readers’ information needs and in [...]The post How to Create Evergreen Content appeared first on CyberAlert Blog.
  • 10 Great Social Media Marketing Campaign Ideas

    William Comcowich
    17 Dec 2014 | 9:37 am
    Learning about top marketing campaigns can spark your creativity and help develop ideas for your own campaigns. These are some of the most innovate and successful recent social media campaigns. They used photo contests, caption contest, coupons, polls and other strategies to strengthen brand affinity, increase engagement and drive traffic to their websites. Some of [...]The post 10 Great Social Media Marketing Campaign Ideas appeared first on CyberAlert Blog.
  • Combine SEO with Public Relations to Boost Search Engine Rankings

    William Comcowich
    17 Dec 2014 | 6:12 am
    Integrating search engine optimization (SEO) techniques with traditional public relations strategies can greatly increase PR value and improve search engine results. Small changes to current PR strategies, such as press releases, events and media appearances, can improve search engine rankings, according to a ZogDigital white paper The Comprehensive SEO Guide for Public Relations Professionals. Improvements [...]The post Combine SEO with Public Relations to Boost Search Engine Rankings appeared first on CyberAlert Blog.
 
  • add this feed to my.Alltop

    WPI Communications, Inc.

  • Newsletter Marketing Builds Trust

    info@wpicommunications.com
    18 Dec 2014 | 3:00 am
    There is a lot of talk about what professional practices need to do to be successful. One often overlooked component is actually the basis of most professional interactions and the foundation of business success: trust. 
  • Create, Maintain and Grow Your E-mail List

    info@wpicommunications.com
    10 Dec 2014 | 3:00 am
    Newsletter marketing is a smart investment for growing your professional practice. But if a newsletter is sent out and nobody reads it, it does nothing to build your practice.The key to an impactful newsletter is to make sure it is read by the right people—which means you first have to send it to the right people.  The following tips for creating, growing and maintaining your e-mail list—along with cautions about what NOT to do—will guide you in getting your newsletter into the right hands (or the right in-boxes!).
  • Six Ways to Improve Your Newsletter

    info@wpicommunications.com
    3 Dec 2014 | 3:00 am
    Newsletter marketing is a practical way to keep clients, potential clients and colleagues informed and connected. But choosing the right medium is only half the battle—what you say and how you say it will have a significant impact on how your practice is perceived. Follow these six steps to craft a newsletter—or improve your existing newsletter. They will help you build a successful practice.
  • Newsletter Marketing Benefits Your Professional Practice

    info@wpicommunications.com
    26 Nov 2014 | 3:00 am
    Running a practice is complicated. You have to deal with paychecks, facilities, staffing, and lots of paperwork—not to mention serving your clients or patients! With all these different elements to keep track of, it’s easy to miss out on prime marketing opportunities. 
  • Going Digital with Newsletter Marketing

    info@wpicommunications.com
    19 Nov 2014 | 2:59 am
    Nearly everything today is accessible on our computers, tablets and smartphones, so it makes sense that many professional practices today are looking to go digital—including with their newsletter marketing. But as with any marketing step, it’s important to plan carefully so your marketing investment pays off. Implementing these tips will help to ensure that your foray into electronic newsletter marketing is a success.
  • add this feed to my.Alltop

    KnowledgeVision » Blog

  • Flip the Webinar

    Samantha Kiley
    21 Nov 2014 | 8:32 am
    In an article entitled, “Flipping the Classroom”, Cynthia J. Brame, Assistant Director of the Center for Teaching at Vanderbilt University, describes the ”flipped classroom”, as introducing students to the subject matter before attending class. The students then use class time to discuss and analyze the material, Read more ...The post Flip the Webinar appeared first on KnowledgeVision.
  • Terrified of Video?

    Samantha Kiley
    27 Oct 2014 | 7:05 am
    Terrified of Video? The Specter of Video Content Shouldn’t Haunt You! Videos Engage Your Audience Online videos can bring your company’s messages to life. Consider a showpiece video that your business can play at tradeshows to better acquaint new employees with your company. Perhaps your business Read more ...The post Terrified of Video? appeared first on KnowledgeVision.
  • Adding Right-Brain Content to the Sales Enablement Process

    Samantha Kiley
    14 Oct 2014 | 6:41 am
    Adding Right Brain Content to the Sales Enablement Market Although it is National Right Brain Month, your business will want to celebrate the pluses of right brain content marketing all year long. A new collaboration between KnowledgeVision’s app for creating rich-media video presentations and SAVO’s Inspire Read more ...The post Adding Right-Brain Content to the Sales Enablement Process appeared first on KnowledgeVision.
  • Webinar Recap of Knovio/Educreations Tools

    admin
    29 Sep 2014 | 2:10 pm
    Webinar Recap of Knovio / Educreations Tools Using two web tools, businesses and organizations can now capture and share information easier than ever using little more than an iPad and stylus. Educreations and Knovio are two innovative resources that allow users to create dynamic presentations of Read more ...The post Webinar Recap of Knovio/Educreations Tools appeared first on KnowledgeVision.
  • Social Media Marketing Trends of 2014

    admin
    1 Apr 2014 | 9:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Read more ...The post Social Media Marketing Trends of 2014 appeared first on KnowledgeVision.
  • add this feed to my.Alltop

    Feldman Creative

  • How to Get Your Blog Post on the First Page of Google – Featuring an Interview with Andy Crestodina

    Barry Feldman
    13 Dec 2014 | 9:09 am
    The “SEO is dead” parade marches on. Even some search professionals are now writing obits for their old friend. But search continues to thrive. It continues to drive traffic more than, well, anything. So what gives? For any given search, ten web pages are going to command page one rankings and earn waaaaaay more clicks than the gazillions of pages that follow. If you’re a content marketer, you’d love to see your next blog post on the first page of Google. How important is it to understand SEO? It’s crucial. I’ll be straight with you. If you want to play last decade’s lightweight…
  • Marketing Gurus: Do They Get Wiser Through the Years?

    Barry Feldman
    7 Dec 2014 | 9:49 pm
    In this and a few upcoming posts, I’m going to share some favorites from 2014. This year, I was asked to answer questions for a good number of round-up posts. They were all good fun, but I’d have to say this one from Oktopost was my favorite because of its playful angle. “Blast From The Past! 16 B2B Marketing Gurus Share Their Advice” is full of great tips and amusing photos of us marketing folks from years past. Here’s Oktopost’s story… We couldn’t build a time machine, so we did the next best thing! We chose 16 B2B marketing gurus we look up to,…
  • How to Write a Home Page Headline that Gets the Job Done

    Barry Feldman
    2 Dec 2014 | 9:03 pm
    You’ve arrived, but feel lost. Or confused. You’re being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave. You’re off in search of a place where you feel comfortable, confident, more “at home.” Now here’s the rub. You actually were at someone’s home—their home on the web—their home page, but something went terribly wrong. The problem’s simple enough. The home page isn’t simple enough. The host made you work. As a website visitor, you don’t want that. And as a website…
  • The Content Marketing Plan that Quadruples Your Leads

    Barry Feldman
    21 Nov 2014 | 4:32 pm
    There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve other impressive achievements—with content marketing. Of course, it will require great content. It will require great marketing. It will require quantifying and qualifying the objective. How many leads? What’s a lead? Above all, it…
  • Content Analytics Simplified (So It Won’t Freak You Out)

    Barry Feldman
    15 Nov 2014 | 11:13 am
    Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from their surveys, the top challenges we face as content marketers always include content creation issues. The inability to measure content effectiveness makes the list, but usually only about one-third admits it troubles them. Is it because they have a good handle on content metrics and analytics? Is it an out-of-sight, out-of-mind thing? Could it be measuring content effectiveness is too…
 
  • add this feed to my.Alltop

    Prime Scripting – Digital Marketing Agency

  • 20 Extremely Valuable WordPress Plugins for SEO and Social Media

    Christian Abbas
    11 Dec 2014 | 4:18 am
    The development of the world’s most popular content management system (CMS), WordPress, has moulded the way business approach web design. With a massive wealth of stunning, modern and responsive WordPress themes available to us, for a relatively low cost, it often removes the need to get a website custom-built. One of the most valuable aspects of running a WordPress website for your business is that there are countless plugins which can quickly be added to your page, providing all sorts of impressive functionality that was not previously possible. If you have your own WordPress site, but…
  • 22 Ways to Create Compelling Content [Infographic]

    Christian Abbas
    1 Dec 2014 | 7:54 am
    As Google continues to refine its search algorithm, closing the loopholes that once allowed poor quality content to gain visibility online, digital marketers must employ new and improved strategies to produce results. In today’s SEO landscape, it is of paramount importance that we focus on producing high-quality, original content. Not only does this calibre of content engage and stimulate our visitors, giving them no choice but to revisit at a later date, it also provides the potential of being spread like wildfire throughout social media networks, such as Facebook and Twitter.
  • 15 Grammar Mistakes Your Business Should Not Make

    Christian Abbas
    20 Nov 2014 | 3:05 am
    As social media and content marketing continue to cement their places within the staple diet of online marketers, we are reading, curating and creating more content than ever before. With so much to process, it’s almost forgivable that people will occasionally make small mistakes. The infographic below, designed by Copyblogger, presents to you some of the common grammar mistakes seen online. The impact of these blunders may not seem particularly obvious, but they will undoubtedly have an adverse effect on the performance of your marketing messages. Are you guilty of any of these fatal…
  • The Perfect Length for All of Your Online Marketing Content

    Christian Abbas
    2 Nov 2014 | 7:18 am
    The length of your online content plays a key role in determining how well your business will perform online. Whether it’s a social media post, a blog post or your web domain, there are certain guidelines to follow to give your business the better chance of success. If you’re too short, you risk failing to capture the attention of your readers, whereas being too long can easily lose their interest. To give you some general rules to go by, the guys at Sumall have designed this handy infographic, demonstrating the ideal length for all of your online content.
  • Is This The End for Google Toolbar PageRank?

    Christian Abbas
    7 Oct 2014 | 10:41 am
    Google Webmaster trend analyst John Mueller has announced that Google Toolbar PageRank is unlikely to be updated again. For quite some time, the importance of Google’s PageRank has been a topic of discussion for SEOs. Throughout 2012 and 2013, the regularity of its updates has gradually slowed towards the seemingly inevitable point that the ranking metric would be permanently discontinued. In October 2013, Google’s Matt Cutts implied that there would not be another PageRank update by the year end. However, only two months later, the metric was updated once again. Since then, there have…
  • add this feed to my.Alltop

    Big Leap Creative

  • Should You Publish on Medium?

    Lisa Gerber
    9 Dec 2014 | 9:15 am
    This weekend I published my first story ever on Medium and it became the top story the next day. I’m not going to lie, yesterday was a good day for my ego. I mean, just look at me! But this was an experiment  – should you or should you not publish on Medium? – and I’d like to share what I learned in two days. Medium is a blogging platform founded by Twitter founders Ev Williams and Biz Stone. The recommendation engine and staff curate the content so the best and most recommended stories float to the top, and “collections” categorize stories into topical…
  • Hey! You Got SEO in my Content!

    Lisa Gerber
    5 Dec 2014 | 9:25 am
      This past Fall, I learned how much I don’t know about SEO (search engine optimization) and it’s going to change the way we do work here at Big Leap. I was invited to speak at SearchLove in San Diego, organized by the great people at Distilled and while it was attended by CMOs and business owners, there were two very distinct camps: SEOs and PR (content) people. Us content people were way outnumbered by SEOs. I mean, I was so far out-nerded in this conference, I became very nervous about the relevance (or irrelevance) of my topic on storytelling. I felt certain…
  • Publish and Flourish: Get Organizational Buy-in of Content Marketing

    Lisa Gerber
    23 Nov 2014 | 9:46 am
    Get on the bus, people! If, as a brand/business, you decide to launch a content marketing or inbound marketing program, or simply a blog (or whatever you choose to call it), for the wrong reasons, it will certainly fail to meet your expectations. Red flags I see, as we begin to engage with clients are questions such as “how soon will this start working for us?” or “our leadership team doesn’t yet see the value in this so we’d like to start by blogging twice a month.” It’s like being partially pregnant. It doesn’t happen. And it’s an apt…
  • Marketing Your Brand While You Sleep

    Lisa Gerber
    18 Nov 2014 | 8:33 am
    Creating your own branded content and having a social presence is great, but the key to growth and expansion of your networks is getting others to talk about you on social media. When this happens, you can be sleeping and people are marketing your brand. I mentioned this recently at a conference: Shine the light on your community and let others tell your story. It’s far more powerful than when you tell it yourself – trust level is higher within tight networks and third-party sources. But you can’t just ask “How can we get people to talk about us on social…
  • Finding Inspiration: May The Muse Be With You

    Lisa Gerber
    31 Oct 2014 | 7:00 am
    I speak daily with CEOs of companies in businesses like machining, and widget manufacturing and financial services. They think they don’t have anything to write about. Their business/industry isn’t “interesting” and they certainly have no desire to write about it even if it were. You’re on deadline to publish something. You find yourself staring at a blank screen. Create, damn it, create! So you think. Hard. And it hurts but nothing is coming. So you check Facebook. You procrastinate. In the words of a client, you let “a butterfly distract you.” Other days,…
  • add this feed to my.Alltop

    Kapost Content Marketing Blog

  • The Definition of a Content Marketing Workflow

    Amanda Farmer
    18 Dec 2014 | 5:00 am
    Are you one of those people who loves making lists? As a child, did you buy fresh notebooks and flip through the pages, inhaling the scent, before finally committing that first, perfect stroke in glossy ink, tingling in anticipation over the moment you’d later cross through it with a single, straight line? You sound like kind of a weird kid. Were your parents worried? The good news is that, today, your geeky obsession no doubt serves you well as a content marketer since running a complex, multi-element campaign requires a lot of list making. The Definition of a Content Marketing Workflow by…
  • Are Influencers Tired of Influencer Marketing?

    Andrew J. Coate
    17 Dec 2014 | 5:00 am
    2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700 articles used the term through November 2014, according to a BuzzSumo search. I, like many, began the year with influencer marketing as a focus. As the newly minted community manager for Kapost, my job not only entailed leading social media growth, but involving marketing influencers in that growth. The thought was to engage and build relationships with this group of individuals on a regular basis, understanding their potential to steer a wider audience to our…
  • 10 Stats on Why Blog Content Can Be as Valuable (or More) Than Ads

    Katrina Pfannkuch
    17 Dec 2014 | 4:59 am
    Blogs are no longer a nice-to-have marketing tool. The corporate blog is a major driver of marketing leads and revenue dollars, and can be more valuable than advertising when it comes to ROI. Not only do blogs offer a way to share educational, helpful, entertaining content, they’re great conversation starters for your target audience. Paid advertising still has a valuable place in print and online marketing, but blogs have something an ad can only hint at: proof of expertise. Here are 10 statistics that show why blog content can be as valuable, or more, than advertising. 1. 9 in 10…
  • 6 B2B Influencers Rocking LinkedIn Marketing

    Ryan Law
    16 Dec 2014 | 5:01 am
    B2B marketers are incredible at adapting to emergent technologies and changing business trends. Case in point: LinkedIn’s publishing platform—which landed LinkedIn the #1 spot on the list of the best brands in content marketing—is relatively new, but cutting-edge B2B businesses have already worked out how to incorporate it into kick-ass content marketing strategies. These 6 influencers have discovered the secret of LinkedIn marketing. And they’re attracting attention to their businesses in the best way possible: by inspiring us to be better marketers, business people, and human…
  • A Funny Take on Sales and Marketing Alignment…or Lack Thereof [VIDEO]

    Jean Spencer
    16 Dec 2014 | 5:00 am
    It’s a simple fact: Communication between sales and marketing often fails. This classic disconnect between “sides” ends with one team getting angry, and the other scratching their heads in confusion. It actually looks a lot like this: Please share this video liberally and check out the full script below. The post A Funny Take on Sales and Marketing Alignment…or Lack Thereof [VIDEO] appeared first on Kapost Content Marketing Blog.
 
  • add this feed to my.Alltop

    Recurve

  • 7 Ways To Make Passive Customers Active

    Edward Baldwin
    11 Dec 2014 | 11:54 am
    A a brand, there’s one audience I bet you’re constantly racking your brain to reach. No, it’s not a new market segment, it’s what I call the Silent Majority. This group comprises all the customers who are satisfied, but not passionate. Customers who you know exist but leave no other trace and make no interaction beyond the purchase. It’s almost as if this silent majority doesn’t care about your brand beyond the products they buy from you. And if you’re looking to get more from your current customers, this is a big problem.You’ve likely seen statistics on how customers are more…
  • 4 Reasons You Should Focus on Goals and Not Tactics

    George R Perry
    4 Dec 2014 | 8:00 am
    I’ll admit that I get some strange looks when I talk about being Channel Agnostic, in part because, while most people, yourself included, actually know what it is, they’ve never heard the term used before. What they, and you, may not know, is why we focus so much on channel agnosticism – because of our preference for strategy over tactics.But before you can even create a strategy you need a goal to drive towards. So, with that in mind, here are 4 reasons that being goal oriented serves you better, and how channel agnosticism helps you achieve just that.Marketing is Changing? No,…
  • How To Kill the Boredom and Make Awesome Annual Reports

    Bradley Robb
    20 Nov 2014 | 6:40 am
    This time of year you may be looking toward turkey and stuffing and various pies. But just on the other side of that feast looms the thing data-driven marketers and engagement specialists live for – annual reporting.Yes that sounds nerdy, but for us the Annual Report is our Super Bowl. The final accounting for a year’s worth of effort. Our chance to prove our worth.And frankly, we deserve the victory. After all, us marketers have spent all year testing and tracking, diligently tweaking and modifying our experiments. And you’ve created content that reached out to, and got engagement…
  • Quit Facebook? 5 Tests Every Business Should Run

    Bradley Robb
    6 Nov 2014 | 11:41 am
    Is it time to quit Facebook?Not you, personally. Feel free to like, post, and poke away.I’m asking if your business should give up Facebook.Recently, several high-profile businesses have shuttered their Facebook pages. While I’m not yet ready to call it a trend, these cases have caught my attention. Why? Because the reasons these companies give for leaving the social platform do not bode well for Facebook’s business prospects.But, before getting into the big question – should you quit Facebook – let’s take a look at why some brands pulled the plug.Eat24 Pens a Heckuva…
  • Content Marketing – The Floor Is About To Fall Out

    Bradley Robb
    30 Oct 2014 | 12:34 pm
    By 2016, you won’t be talking about Content Marketing.That statement is probably shocking, especially coming from Recurve. As the undisputed “World’s Deadliest Content Strategist,” and person frequently introduced by clients as “our content guy,” I have every reason to be bullish on content – my livelihood depends on it.But, mark my words, within two years reality will set in and you’ll be over the Content Marketing hype.This isn’t fortune telling, or tea leaf reading, or even a click-bait topic. New tactics rise through a predictable cycle, hyping and crashing in a…
  • add this feed to my.Alltop

    Tai Goodwin, Bankable Brilliance | RSS Feed

  • Real Help: Webinar Tips for Technology Challenged Speakers, Authors, and Coaches

    Tai Goodwin
    17 Dec 2014 | 12:47 pm
    If you are like many of my clients, it’s probably crossed your mind on more than one occasion that doing webinars could be a brilliant (and bankable) way to monetize your expertise. Right behind that thought is the concern,”But what about all the technical setup for how to do a webinar?” If one of the reasons you’ve been holding off ... Read More
  • How to Grow Your Email List with Webinars

    Tai Goodwin
    11 Dec 2014 | 1:11 pm
    Could you use more prospects on your email list? Creating and delivering high-content webinars to your VIPs is a great way to grow your email list and create a stronger bond with your followers. The brilliant thing about webinars is that the technology keeps getting easier and easier to use. If you are used to giving presentations in person,  it will be easy for you ... Read More
  • Girlfriend, Are You Drowning in Fear or Flying By Faith?

    Tai Goodwin
    8 Dec 2014 | 6:35 am
    Fear can be a powerful saboteur. But faith can be a more powerful ally. “If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.” — Robert Fritz Do you struggle with self-doubt, always questioning your purpose? The worst thing about self-doubt is ... Read More
  • [Infographic] How Much Money Can You Make from Selling Your Book?

    Tai Goodwin
    20 Nov 2014 | 9:14 am
  • Beyond the Presentation: 5 Ways to Use PowerPoint to Create Content

    Tai Goodwin
    19 Nov 2014 | 4:16 am
    There are tons of great examples of how not to use PowerPoint. My favorite PowerPoint fail is when presenters read word-for-word from the screen as if we can’t see the content for ourselves. With many well-intentioned but ill-advised people creating PowerPoint presentations, it’s no wonder why the tool has gotten a bad reputation. But there are several ways to creatively use slides to create content ... Read More
 
  • add this feed to my.Alltop

    Words 2 Wow Blog

  • Need more marketing content? Start with a podcast.

    7 Dec 2014 | 4:57 pm
    How can you generate more marketing content when you have small marketing team? In a life science company, a lot of the resources are in R&D along with a huge amount of expertise. But those folks aren’t necessarily writers. Fortunately, with the advent of the podcast,  it doesn't matter whether they can write or not. Podcasts are a great idea for small (and large) life science companies that struggle to create the content they need to win more business. The challenge of relying on written content.Getting written content from subject matter experts is a hit or miss proposition. Some…
  • The Right and Wrong Way to Promote Your Life Science Marketing Content

    6 Oct 2014 | 9:34 pm
    2014 is winding down. Think back and congratulate yourself for all the content you created this year. There was that brochure you thought would never be done. But you dragged it across the finish line. Maybe you made your first infographic. Did you dip your toes into SlideShare yet? Whatever content you chose to make, you worked hard to create and publish it. If it isn't creating the results you expected, it might not be the content itself. 
  • Storytelling: A Quick Start Guide for Life Science Marketers

    18 Sep 2014 | 11:20 am
    You can't swing a laptop without hitting a blogger writing about storytelling these days. It seems to be the current buzzword in marketing. The word "storytelling" makes you think of an audience hanging on every word as the teller spins a captivating tale. As life science marketers, we'd like to capture some of that same magic. Some brands seem to do it effortlessly. But when something looks effortless, you can be sure a lot of thought and practice went into it. Even though storytelling is in our blood as humans, it doesn't come naturally to everyone. Fortunately, like any other…
  • You May Not Need As Much Content as You Think

    3 Sep 2014 | 4:00 pm
    In a survey of life science marketers last year, 70% of those using marketing automation said they struggled to create enough content. There can be many reasons for this including lack of personnel, budget, and of course, time.  Marketing automation runs on content to a large degree. But you don't create content to feed your marketing automation tool, you create it to educate your customers and persuade them to buy.
  • Why Your "Just Win" Content Marketing Strategy Won't

    26 Aug 2014 | 9:56 am
    It’s that time of year. Marketing planning season has arrived. Do you know what it will take to win? Can everyone on your team state the goals you are working towards? I don’t just mean numbers of leads. I mean do they understand the specific goal, or strategy, for how you will win? These are goals such as “Increase monthly traffic by 30% within the next 6 months.” Or “Convert 15% more web visitors to contacts over the next year.” Goals are important and a goal for the number of leads you need to generate makes good sense to drive your business. But it’s not enough. It doesn’t…
  • add this feed to my.Alltop

    Visually Blog

  • The Content Conundrum: Is Clickbait The New Face Of Content Marketing?

    Nick Rojas
    18 Dec 2014 | 6:00 am
    As the Internet becomes more and more crowded with compelling content, it becomes harder and harder for one’s content to stand out. This is not a new theory, nor is it something that is particularly revolutionary. Marketers everywhere know that they have to adapt their content marketing strategy to reflect the shrinking amounts of time that people have to consume their content. The problem is: many companies have adapted their content marketing strategies to lure–not entice–viewers to click on a link. You’ve seen it before: “You’ll never believe what happens…
  • 5 Easy Ways To Inject Life Into Your Editorial Calendar

    Nate Birt
    17 Dec 2014 | 6:00 am
    Burnout is the bane of the content creator. You nurture ideas into words and images; review, rework and reenergize them; and publish them into an endless digital stream of status updates. The cycle can get mighty wearisome, particularly when it’s unclear whether your target audience is even listening. A robust editorial calendar is among the best ways to catch their attention more often than not. A simple spreadsheet will do the trick. Write down the kinds of content you plan to create, down to the day or even hour, and the seasonal themes you might embrace, from the holidays to current…
  • 24 Days of Content Marketing

    Jess Bachman
    16 Dec 2014 | 6:00 am
    Sometimes ideas build like a thunderstorm in the distance. Those you can plan for. But often they come like a bolt of lightning, igniting a nearby tree and you just have to run with it. I came up with the idea to do a string of micro-content based on content marketing, and release one a day leading up until Christmas, basically an advent calendar. Hashtag #24daysofContentMarketing. Micro-content is a great way to keep your social channels firing on all cylinders while keeping the content production costs down. It also gives you more at-bats for something to go viral. With this campaign, we…
  • Getting Started With Digital Asset Management

    Lisa Hoover McGreevy
    16 Dec 2014 | 6:00 am
    Back when content marketing was just getting its sea legs, crafting a message for your website or blog was a simple affair. Write a couple of paragraphs, give it a great headline, and call it a day. Now creating good content requires a toolbox of digital paraphernalia like images, videos, slide-decks, infographics, animation, and music to go along with the written word. A good digital asset management system (DAM) is crucial to managing, storing, and serving all the visual and textual collateral associated with your content and marketing strategies. There are dozens, perhaps hundreds, of DAM…
  • How To Build User-Generated Content Into Your Marketing Strategy

    Nate Birt
    11 Dec 2014 | 6:00 am
    If you’ve never heard the term user-generated content (UGC), you’ve been hiding under a rock for the past decade; running scared from your competitors; or under the false assumption that this method of information-sharing is moot, given it dates to at least the year 1665. Regardless, you should take some time between now and the start of 2015 to assess your content-marketing strategy and identify ways to begin engaging your brand fans on a deeper level using the content they’ve created at zero cost to your organization. In the following post, we explore three fundamental…
  • add this feed to my.Alltop

    What She Said

  • How to Brainstorm Blog Topics for Any Industry

    Ashley Jones
    26 Nov 2014 | 5:00 am
    Do you ever feel like you’ve written a blog about literally every topic relevant to your audience? Sometimes coming up with an idea for your next blog seems like an impossible feat. Frequently finding new ideas can be challenging whether you’re new to the world of inbound or a seasoned pro. The first step is to know your audience. Yes, the ever-important buyer persona. But, you’re not worried about your reader; you can create buyer personas in your sleep! No, the real question is what topic should you focus on that your buyer would care about and find value in? Here are 5 tips to help…
  • Are your Followers Muting your Business on Twitter?

    Stephanie Jones
    25 Nov 2014 | 11:22 am
    The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to Vern Lundquist’s hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when others are talking. Want to know where else you can hit the mute button? Twitter. Introduced last May, muting the people and businesses you follow became an option on the social network. Rather than unfollow someone, you can just mute them and keep the contact. It so simple to do; all a user has to do is visit a…
  • 4 Reasons MSP Sales Reps Should Spend More Time on Social Media

    Amber Cebull
    25 Nov 2014 | 10:41 am
    Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some companies have banned the sites, making it so that workstations can’t even access them. But we argue that social media is exactly where your employees should be spending their time. Sound a little strange? Or maybe you agree? Either way, here are 4 reasons that MSP sales reps should spend more time on social media: The perfect substitute…
  • 4 Tips On Conquering the Evil that is Writer’s Block

    Ashley Jones
    20 Nov 2014 | 5:00 am
    It’s funny that I’m writing this blog about writer’s block considering I was drawing a complete blank when trying to think of a topic. Writer’s block happens to the best of us, and if someone tells you they haven’t experienced a bought of writer’s block they’re likely lying. So what do I do when I’m struggling with my writing? Sounds weird, but I like to pace around my apartment. My tiny apartment is shotgun style and it takes me approximately 15 seconds to get from one end to the other. I pace like this about 10 times. This works well for me. It makes me feel less sedentary…
  • B2B’s Can’t Afford to Avoid Marketing on LinkedIn

    Stephanie Jones
    19 Nov 2014 | 5:00 am
    Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it’s cousins, Twitter and Facebook. LinkedIn has actually become the go-to social network for B2B’s. There are 332 million users worldwide and 40 percent of those users check-in to the site daily. It’s an easy way to build and nurture relationships with potential clients, as well as create awareness of your organization’s brand. While LinkedIn may…
 
  • add this feed to my.Alltop

    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • Mapping Quality Content to Different Audiences in Your Funnel

    Summer
    10 Dec 2014 | 7:05 pm
    In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack of lead nurturing (MarketingSherpa). This is the common cause of poor performance but it doesn’t have to be that way. In this article, you’ll learn the basics of lead nurturing and how to map strategic content to different buying stages in your sales funnel. Buyer Personas The first step is to identify who your target audience and segment is.  Understand who they are, what they…
  • 3 Ways to Convince Your C-Suite to Love Your Content Marketing Strategy

    Alana Horn
    28 Nov 2014 | 12:46 pm
    You live in a world where “content is king” and the digital space is more relevant and powerful than ever before.  Brands can make products look enticing in advertisements on both TV and online but it is ultimately the audience that requires reassurance and trust in order to buy-in to whatever it is you are selling. Experts on content marketing would argue that it is actually the audience that drives a brand or product’s success in this era of “digital rules”. Therefore, if you do not have a well thought out plan to authentically engage with your audience and…
  • How To Justify The Cost Of Your Content Marketing Program

    Jeanne Sachs
    21 Nov 2014 | 12:10 pm
    There really is no question mark around content marketing anymore.  Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers. EDELMAN BRANDSHARE 2014: A MANIFESTO FOR BRAND SURVIVAL is a study that proves the importance for brands to survive and thrive today and into the future. Two big questions that remain: 1) how to measure return on investment and 2) how to justify the cost of content marketing.  These are both questions you want and need to answer…
  • 5 Tips to Engage Your Audience With Visual Content

    DarahJ
    14 Nov 2014 | 12:23 pm
    People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use them in some way. Here are five tips to help you engage with your audience using visual content. Be Informative All visual content, be it a small static icon or an instructional video, carries a message. Remove it if it doesn’t carry a message because it is…
  • 7 Tips from Ann Handley on How to Create Ridiculously Good Content

    Summer
    14 Nov 2014 | 12:20 pm
    Do you ever wonder how you can write better, or better yet, how to hate writing less? How do you create engaging content that is truly going to drive business for your organization? I recently saw Ann Handley, renowned author and content marketing thought-leader, in the flesh at #MeshCon (I’m a huge fan of MarketingProfs). As the day’s keynote speaker, she opened up the Meshmarketing conference with a topic that really gets to the content marketing matter and that is to create ridiculously good content. Here’s what Ann has observed over the past couple of years: There is…
  • add this feed to my.Alltop

    Content Marketing Blog | Inklyo.com

  • Content Marketing Strategy: Some Tips For Developing and Executing

    17 Dec 2014 | 9:55 pm
    Traditional marketing is a thing of the past in the online world. Customers have adapted to the effects of mainstream marketing and can easily click the “close” button on pop-ups and ads. So how can you market your business when customers are so immune to traditional marketing strategies? The answer is content marketing strategy, the marketing technique of the future. A content marketing strategy consists of indirectly engaging customers by posting online content instead of directly telling audiences to buy a product or service. This content can be in the form of articles,…
  • 10 Things Unhappy People Do Not Do

    17 Dec 2014 | 9:55 pm
    There are so many self-help books and articles out there for people who seek happiness. They advise their readers to live kind, balanced lives—or so they say. They encourage meditating, and donating to charity, and avoiding gossip at all costs. They tell their readers to wake up, exercise, and eat a well-balanced breakfast, all before eight a.m. They advise kindness, and calmness, and preparedness, and acceptance, and flossing. Basically, these books and articles tell people that the key to happiness is being a flawless superhuman. But what about those of us who don’t strive to be…
  • 11 Important Small Business Tools You Can't Live Without

    17 Dec 2014 | 9:55 pm
    Find the right small business tools to boost your profits Big businesses have IT budgets that enable them to blow their competition out of the water. As a small business with little to no money to spare, you may think that the productivity benefits of top-notch software are out of your reach. However, you have a surprise in store. Read through this list of small business tools to discover that there are plenty of IT packages suited to small businesses and many of them are free. Google Analytics If you have a website for your business, you may be wondering why it isn't bringing you all the…
  • Ready, Set, Connect: Seven Social Media Tools That Make an Impression

    17 Dec 2014 | 9:55 pm
    Level up your brand by getting social Twenty years ago, GeoCities made its online debut. As one of the world's first social media communities, GeoCities set the benchmark for future sites like Twitter and Facebook. Today, there are hundreds of similar platforms from which to choose. To make the most of them, you'll need to learn how to leverage their unique services, from microblogging to photo sharing. It's a lot to master, but the end result is worth the initial investment. These seven social media tools will help you get started. 1) Facebook Facebook is a classic and for good reason. By…
  • The Top Four Webinar Tools for Businesses

    17 Dec 2014 | 9:55 pm
    Even high street businesses could benefit from webinar tools. A webinar is a way to conduct sales meetings, training courses, customer support, or collaborative work. It is a form of video conferencing that enables you to lecture or chat interactively with an audience that logs in from remote locations. You don't have to be an online business and you don't even need to have a website to use webinar tools. With new services entering the webinar tools market every day, you have plenty of options to choose from. This roundup highlights some of the best webinar tools available today. Choose one…
  • add this feed to my.Alltop

    1st Quality Content Blog

  • 10 Marketing Tips Every Business Should Follow

    Peter
    18 Dec 2014 | 4:51 am
    Regardless of what you sell and whether you have a brick-and-mortar business or a web-based business, marketing is what drives your company. It begins with collecting qualitative and quantitative data that must be converted into valuable insights you can use. Marketing, therefore, is not a single-shot tactic. In fact, it’s a series of processes that […]
  • Here’s What You Can Do to Create Perfect Social Media Posts [Infographic]

    Alex
    15 Dec 2014 | 10:24 am
    Do you know that images with lots of red in them attract 2x the amount of repins on Pinterest? That tagging brands and people enhances the engagement potential of posts on Google+? That it takes plenty more than just a quick sentence and a link to make a Facebook post go viral? If you’re in […]
  • 7 Blogging Tips to Grow Your Restaurant Business

    Neetu
    11 Dec 2014 | 12:13 pm
    In an earlier post, we discussed how to stand out a small business blog. Blog posts are a valuable tool to bring visitors to your website, improve your search engine rankings, and multiply your fan base. A restaurant business too can use blogging to expand its reach and build a unique relationship with existing customers. […]
  • 8 Things to Enquire About Before You Hire a Content Writing Agency

    Peter
    9 Dec 2014 | 11:50 am
    Thinking of hiring a content writing agency? There are literally innumerable agencies out there who promise cutting edge content, value for money and more! However, it takes a discerning eye to separate the wheat from the chaff in this case. Having a contracted agency works well for most companies for a prolonged period of time. […]
  • 5 Tips to Optimize an E-commerce Website for Trust

    Neetu
    7 Dec 2014 | 1:07 pm
    Online shopping is growing by leaps and bounds in most parts of the world, and so are the challenges for e-commerce websites. To decipher why your visitors are not converting into customers, you need to understand the psyche of the online buyer – he (or she) has a plethora of options, is looking for a […]
 
  • add this feed to my.Alltop

    Internet Marketing Training: Unleash Your Inner Marketing Mojo

  • Instagram for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power

    Jolynn Oblak
    12 Dec 2014 | 2:54 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Instagram is a visual marketing platform that offers in […] The post Instagram for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • The Power of Marketing with Stories: Learning The Art of Story “Selling”

    Jolynn Oblak
    2 Nov 2014 | 4:56 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education   How To Market With Stories: Story “Selling̶ […] The post The Power of Marketing with Stories: Learning The Art of Story “Selling” appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • Struggling To Find Comprehensive Affiliate Marketing Training? Try This Done-For-You Solution

    Jolynn Oblak
    14 Oct 2014 | 9:03 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Today, I’ll be giving you my honest review of AffiloJet […] The post Struggling To Find Comprehensive Affiliate Marketing Training? Try This Done-For-You Solution appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • 5 Step Formula to Earning $10,000/Month Online As An Affiliate Marketer

    Jolynn Oblak
    29 Sep 2014 | 2:09 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education I recently read an amazing free report which gave me a […] The post 5 Step Formula to Earning $10,000/Month Online As An Affiliate Marketer appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • A Guide to Profitability: Setting Up Your Affiliate Website

    Jolynn Oblak
    7 Sep 2014 | 5:14 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education AffiloBlueprint: An Affiliate Marketing System for Sett […] The post A Guide to Profitability: Setting Up Your Affiliate Website appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • add this feed to my.Alltop

    Roojoom Blog

  • 12 Commandments For Planning Your Content Marketing Strategy For 2015

    Yael Kochman
    16 Dec 2014 | 4:05 am
    With 2015 fast approaching, I thought you’d like to start thinking about some New Year’s resolutions (no, not the kind where you vow to lose weight): I’m talking total content marketing strategy makeover. I know this is no easy feat, so I asked a few friends and content marketing influencers to share their best advice, and they’re excited to share with you their best planning & strategizing tips for next year’s content. From their answers, I crafted a complete guide of actionable advice. Here is to a year of great content! >Share the inspiration!< Will Fleiss,…
  • What’s Hot In Content Marketing This Week? Facebook Adds Targeting Features & Joe Pulizzi Launches Startups Platform

    Sara Muchnick
    15 Dec 2014 | 6:37 am
    This week’s all about that strategy. Who’s merging their content? Who’s improving their content? Who’s dominating the content sphere? I’ve put together a collection of the best articles (the crème de la crème, even) from this week’s content marketing news, delivered straight to your screen. Dig in! > Share the news!< 1) Trapit & Addvocate Merge For A Content Marketing Team Up Why would a personalized content curator merge with a professional social sharing platform? “It’s about creating a combined platform for content…
  • Content & Community With Nichole Elizabeth DeMeré – Product Hunt’s Community Manager

    Yael Kochman
    11 Dec 2014 | 6:17 am
    Product Hunt is blowing up. The popular platform that allows users to hunt products just recently raised $6.1 Million and are working their way up as one of the fastest growing startups seen. Community plays an important part at product hunt: it is actually the community that hunts and adds new products to their platform, and it’s the community who up-votes the products they like. Each popular product is then a reflection of community interest. I sat down with Nichole Elizabeth DeMeré, Product Hunt’s Community Manager, to discuss the place of content marketing in the uprising…
  • How to Use Content on Social Media To Drive Conversation, Collaboration & Conversions

    Yael Kochman
    9 Dec 2014 | 5:29 am
    Content has always been central to any good social media strategy. Everything we post onto our social media feeds is content whether it is a picture of a cute cat or a blog post or whitepaper. But there is more to it. According to Brooke Ballard, one of the best content marketers I know and the owner of B Squared Media, a good social media strategy has 5 foundations: Content Community Conversation Collaboration Conversion Brooke was the guest speaker on Roojoom’s latest webinar, where she spoke about The 5 C’s of Social Media Marketing and how to measure social media ROI. Here are my 3…
  • What’s Hot In Content Marketing This Week? Talkin’ About A Content Evolution!

    Sara Muchnick
    8 Dec 2014 | 7:07 am
    We’ve all seen it: content marketing is evolving right before our eyes. With the waves of content being created, there needs to be a way to weed through the stuff that’s both valuable and relevant. Each week, we’re filtering out the noise and bringing you a selection of the most valuable and actionable content marketing news. Here is a collection of articles showing you what to do & what not to do with your content. All for you to keep up with and lead the content marketing evolution! > Share the news < 1) What’s In & What’s Out In Content…
  • add this feed to my.Alltop

    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • The Top 10 B2B Content Marketing Posts in 2014 [Fresh Marketing Blog]

    Jaime
    17 Dec 2014 | 6:00 am
    To succeed in content marketing, you need to walk the walk – not just talk the talk. Earlier this year, the Content Marketing Institute and MarketingProfs revealed that B2B marketers who have a documented content marketing strategy are more effective than those who don’t have a documented strategy. So, it’s no surprise that many of my content strategy articles made it into this year’s top 10. Other popular topics included tips on improving your white papers and emails, as well as how to get noticed by Google News. Without further ado, here are my top 10 visited posts from 2014: 1: 5…
  • 5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

    Jaime
    10 Dec 2014 | 5:30 am
    Wouldn’t life be great if we could press an “easy” button and bypass all the things we don’t like? We wouldn’t need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. We also would never wonder what to blog about next. We could just press the button and – boom – have an amazing blog post. Unfortunately, there’s no “easy” button for a well-planned content strategy. However, there are ways you can save time while producing high-quality content that engages your customers. Here are five content marketing hacks that will help you get the…
  • Email: Your Best B2B Marketing Tool for 2015

    Rachel
    26 Nov 2014 | 5:00 am
    I use Facebook every day to catch up with my friends, RSVP for social events and post photos of my cat. However, I don’t use it for business. Although my clients are likely on Facebook, I’ve determined that this social network isn’t the best place for me to interact with them. For business, I prefer LinkedIn, Twitter and industry-specific social networks. There’s always been a debate about whether Facebook is a good platform for B2B marketers. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends—North America report, 84% of B2B marketers use Facebook. However,…
  • How to Create Your 2015 Content Promotional Plan

    Rachel
    19 Nov 2014 | 4:30 am
    In today’s B2B marketing world, things are moving fast. Tweets fly through streams … Buyers mass-delete emails … And your last blog post was yesterday’s news. If you want customers to see your message, you can’t schedule a few tweets and hope for the best. Since it’s the end of the year, you’re likely planning your 2015 editorial calendar. This is also the ideal time to plan your 2015 content promotional strategy. Here are three tips that will help you systematize your content promotion, so you can get your content in front of a wider audience. 1. Re-evaluate your promotional…
  • 5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

    Rachel
    12 Nov 2014 | 5:00 am
    Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better at tuning out ads. This means that what worked in the past may not work now. Here are five mistakes that will harm your B2B content marketing results in 2015: 1. Bad writing In 2015, good writing will be more important than ever to differentiate yourself and engage your…
 
  • add this feed to my.Alltop

    Palchoice

  • 15 life lessons from ancient text panchtantra

    admin
    15 Dec 2014 | 12:33 am
    The post 15 life lessons from ancient text panchtantra appeared first on Palchoice. Man quest is always to learn new things. But we can learn so many new things from our ancient history also. The ancient text is full of wisdom quotes and text. They can teach us how to live a wonderful life. Recently I completed reading the ancient Indian text panchtantra. I tell you this book [...] The post 15 life lessons from ancient text panchtantra appeared first on Palchoice.
  • 16 wake up early quotes to inspire you

    admin
    28 Nov 2014 | 10:21 am
    The post 16 wake up early quotes to inspire you appeared first on Palchoice.   Why is there  so much fuss about waking up early in the morning? Why your mother keep on pestering you from the day you started your school to get up early in the morning? What’s so magical about getting up early in the morning? Let’s get it clear that every person is different. Some [...] The post 16 wake up early quotes to inspire you appeared first on Palchoice.
  • top 9 famous quotes of chanakya

    admin
    23 Nov 2014 | 12:39 am
    The post top 9 famous quotes of chanakya appeared first on Palchoice. Chanakya was an acclaimed Indian teacher, philosopher, and royal advisor. A professor of economics and political science at the ancient Takshashila University, Chanakya is widely credited for having played the most important role in the establishment of the Maurya Empire. Maurya empire was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. [...] The post top 9 famous quotes of chanakya appeared first on Palchoice.
  • 7 ways to motivate yourself for studies

    admin
    17 Nov 2014 | 6:55 am
    The post 7 ways to motivate yourself for studies appeared first on Palchoice. Do you find it difficult to motivate yourself for studies? Or do you want to find the ways to motivate your children for studies? If your answer is yes to above questions then I think you are landed on the right place. In this article, I am going to share some of the practical things [...] The post 7 ways to motivate yourself for studies appeared first on Palchoice.
  • Walking lesson: learn to walk really?

    admin
    12 Nov 2014 | 11:35 am
    The post Walking lesson: learn to walk really? appeared first on Palchoice. Since I was working continuously sitting in front of the computer my mother was forcing me to go for a walk in the park. I also needed a break so I decided to go for an evening walk and get refreshed. But this evening walk turn out to be very fruitful for me in more [...] The post Walking lesson: learn to walk really? appeared first on Palchoice.
  • add this feed to my.Alltop

    JS Digital Solutions

  • Content Marketing Cheat Sheet Part 2

    admin
    16 Dec 2014 | 8:58 am
    December 16th, 2014 How was last week’s lesson? Did you learn a lot from the first part of this glossary? If you haven’t read it yet, you can catch up here. If you’re ready for part two, buckle up and settle in. Infographic | Incredibly popular lately! Infographics are a great visual piece of content to use, and they tend to garner a lot of attention. They are often used to display complicated information, in a more appealing, visual way. They are very shareable and often used for content marketing. KPI | Stands for Key Performance Indicator, and is something that higher ups at…
  • Content Marketing Cheat Sheet

    admin
    9 Dec 2014 | 8:39 am
    December 9th, 2014 I’ve written a few posts in the past regarding trade lingo. You can find an SEO glossary here, and a breakdown of Twitter terms here. I realized though that what you as the audience needs is an overview of the content marketing language. I tried to not duplicate terms that were already on a previous post, but instead cover some of the jargon in this messy, ever changing world of content marketing. Read and learn! Above the fold | This started as a term for newspapers, and referred to the idea of putting the most important news on the top half of the paper, so you could…
  • Social Media Explained via Christmas Cookies

    admin
    2 Dec 2014 | 10:08 am
    December 2nd, 2014 Choosing the social media platform to use can be tricky. Should you have a presence on all of them? Only one? Which one? It can be a puzzle. The trick is to be visible on the platforms that your audience is using. Now, I don’t claim to have a secret here about how to find that. That takes research. But if you’re feeling lost on what all the platforms even are, here’s a quick cheat sheet. I’ve explained the gist of each social media channel, using the idea of Christmas cookies. Why? Because it’s December and they sound delicious.   I like Christmas cookies…
  • Ready for Small Business Saturday??

    admin
    25 Nov 2014 | 8:14 am
    November 25th, 2014 Most of our clients are small to medium sized businesses. Ergo (so fun when I find a reason to use that word!), most of our readers fall into the same category. I was going to write this week’s post about the upcoming Black Friday and Cyber Monday pseudo-consumer holidays, but I realized that there’s a more important day in there worth attention. Small Business Saturday. I really hope that you’ve heard of that day if you’re reading this. If not, catch yourself up quick. Small Business Saturday is gaining in popularity, as many cities are pushing the trend of…
  • Where do you Fall on Personalized Marketing?

    admin
    18 Nov 2014 | 10:51 am
    November 18th, 2014 Remember when advertising was basically either a TV commercial, radio commercial, billboard, or print ad in a newspaper or magazine? That wasn’t too long ago, but it seems like a whole new world has popped up over the last few years. No pun intended with the ‘popped up’ comment, since the new wave has been brought in on the shoulders of digital and digital ads. Now, marketing and advertising are in a whole new ballpark. Consumers have gotten smart, but on the flip side, also spoiled. We now expect marketing to target us directly, or else it isn’t worth our time.
  • add this feed to my.Alltop

    Blogmutt, the blog writing service blog

  • Small Business Tips: Inbound Marketing With A Trade-Show Booth

    Scott Yates
    18 Dec 2014 | 5:59 am
    The latest from theblog writing service, Blogmutt: Everywhere you look online, you can find small business tips designed to help increase your business. Blogging, the right website content, and email marketing campaigns are all examples of inbound-marketing techniques that are recommended. However, those strategies are not the entire story: you also have to put yourself in front of the right people. Remember these seven inbound-marketing tips for better trade-show marketing. Trade shows are an excellent addition to your inbound-marketing campaign. Trade shows allow you to get the word out…
  • How To Keep Your Business Blog From Dying

    Scott Yates
    17 Dec 2014 | 5:15 am
    The latest from theblog writing service, Blogmutt: IBM research found that 80 percent of those who begin a company blog never publish more than five posts. Bloggers start with big plans but other, more urgent tasks get in the way. (Huffington Post) Are you one of those 80 percent who started blogging for your small business but stopped? Or are you one of those who is feeling the pain of not enough time and are afraid you might stop? If your blog has died or is in danger, please keep reading. We have three great ideas to keep your blog from going six feet under. You know you need to…
  • Content Marketing’s Worst Nightmare: The Algorithm

    Patrick Armitage
    16 Dec 2014 | 11:29 am
    The latest from theblog writing service, Blogmutt: The scariest word for marketers these days is “algorithm.” It’s the “invisible hand” of digital content. It’s unknown and unknowable. Its influence on your company is the most powerful arbiter of your success or failure. But does it have to be? Can’t sleep thinking about what the latest algorithm will do to your site rank? (Photo Credit: Kasia Bialasiewicz, 123rf.com) The first algorithm that achieved notoriety on the Internet was Google PageRank. PageRank prioritized web pages that would appear in search results. And so…
  • “Are the Writers Funny?” Your Questions. Answered.

    Patrick Armitage
    16 Dec 2014 | 8:25 am
    The latest from theblog writing service, Blogmutt: We get great questions from interested customers about BlogMutt all the time. And although we’ve tried answering all of them on our site, our site could make getting answers easier (we’re working on that, BTW). I don’t presume every web visitor dutifully reads every line of text on our site. Hence this post. I received a great email from a potential customer,  who had done his homework on us. And despite all his great research, he still had a lot of questions about what we do. Sure, I could point him to our voluminous FAQ page, but…
  • Content Writing Offers You A Legitimate Opportunity To Work From Home

    Scott Yates
    16 Dec 2014 | 5:37 am
    The latest from theblog writing service, Blogmutt: By Stephanie Bruce For those seeking relief from their usual nine-to-five grind, content writing can offer you a legitimate opportunity to work from home. With so many writing niches, from business blogs to travel sites, content writing from home offers you a chance to explore your interests while making money. Why Should I Work from Home?  Leaving behind a job that you have grown accustomed to can be a frightening and even paralyzing thought. Why should you leave the comfort of a 40-hour week, benefits package, and all the other perks…
 
  • add this feed to my.Alltop

    Vero Email Marketing Blog

  • 21 Welcome Emails to Inspire Your Lifecycle Marketing

    Jimmy Daly
    15 Dec 2014 | 7:00 am
    Welcome emails are the Daryl Dixon of lifecycle email marketing. Soft-spoken, sometimes overlooked yet always kicking ass. The success of your onboarding flow relies heavily on the first few touches. The welcome email should be actionable, informative and clear. The examples in this post cover a range of approaches. Some might work great for your business, other might not. Testing, as always, is highly encouraged. The Purpose of Welcome Emails One important thing to remember about welcome emails is that open and click rates are the wrong metrics to measure. Of course, you’ll want to…
  • Why Great Email Marketing Is Immune to Platform Changes

    Jessie Mawson
    10 Dec 2014 | 7:00 am
    Technology platform changes. Marketers everywhere freak the hell out. Sound familiar? The latest freaking out about Google Inbox is reminiscent of last year’s freaking out about Gmail Tabs. It’s the same deal in social media land with Facebook’s algorithm changes, and SEO with Google’s near-constant tweaking. And it’s a shame because, in my experience, good email marketing (as opposed to spam, bulk email, blasts, etc.) is actually immune to these changes. So here are four reasons why we should spend less time panicking about the latest platform change, and more…
  • 9 Things You Should Know About Vero’s Email Marketing Platform

    Jimmy Daly
    8 Dec 2014 | 7:00 am
    Recently, one of our loyal blog readers sent us a note that read something like this: “Oh, I didn’t know Vero could do all that!” We try to keep the blog focused on educational email content and we almost never sell. But today, we want to explain what exactly Vero does since, apparently, we haven’t done a very good job in the past! If you dig it, why not give Vero a spin? It’s totally free and you can finally put all these good marketing lessons into action. Here are nine things you can do with Vero. 1. You can send real behavioral emails. If you’ve ever…
  • How to Unsubscribe From Unwanted Email

    Jimmy Daly
    25 Nov 2014 | 7:00 am
    I cringe every time every time I hear the term “email blast”. At best, an email blast has the right message, timing and call to action for just a handful of recipients. At worst, it annoys people enough to unsubscribe from your emails altogether. The truth is that most people get too much email. I work for an email marketing company, so you know it’s bad if I’m saying this publicly on our blog! (I’ve been tracking my own inbox with a tool called Gmail Meter. It’s a cool way to visualize your own email use.) The reason that Vero exists in the first place is…
  • Why Product Hunt’s Emails Are So Addictive

    Jimmy Daly
    21 Nov 2014 | 6:00 am
    I’ve got a fever and the only prescription is more Product Hunt. If you aren’t familiar with Ryan Hoover’s addictive product discovery site, it’s time you check it out. Here’s how it works: Select users submit products like apps, books and startups The community votes and comments on them Each morning, Product Hunt sends an email with the best products of the previous day It’s a simple idea but it’s grown into an active and influential community. According to The Verge, “Traffic to Product Hunt has grown 50 percent every month since January, and…
  • add this feed to my.Alltop

    Wylie Communications, Inc.

  • What makes it great?

    Ann Wylie
    13 Dec 2014 | 9:00 pm
    New York Times spider story shows and tellsThe best stories ride up and down the rollercoaster of abstraction, showing for attention, then telling for meaning, then repeating the process again and again.Said the spider to the fly How can you make complex scientific, business or technical stories more interesting and easier to understand? Show as well as tell. Screen shot from The New York Times video.This New York Times piece does exactly that, adding color to a complex scientific piece with:AnalogyWordplayColloquialismsExamplesDescriptionHumorNarrative lineUnexpected Complexity in a…
  • 30-3-30 redux

    Ann Wylie
    6 Dec 2014 | 9:00 pm
    What does Clay Schoenfeld’s rule look like today?Back in the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message as if one-third of your audience will give you:Don’t we wish? Most of our Web visitors spend 10 seconds or less on a page.30 minutes. These folks are readers, and don’t we wish there were more of them!3 minutes. They’re not reading the text. Instead, they’re flipping, skimming and scanning for key ideas. To reach them, you need to lift your ideas off the screen…
  • Don’t waste your budget dust

    Ann Wylie
    28 Nov 2014 | 9:00 pm
    Invest your year-end money before it gets swept away'Tis the season for many of us to use what remains of our 2014 budget … or lose it altogether. Here are five ways to invest your budget dust this year to improve communications for years to come:Use it or lose it Invest your 2014 budget dust in writing skills.Schedule 2015 writing workshops today. Lock in 2014 prices for 2015 events when you complete booking by Dec. 31. And save 5 percent when you prepay my speaking fee.Learn something new every day with Rev Up Readership Gold memberships for the whole team. Enjoy group discounts…
  • ‘He said it right’

    Ann Wylie
    22 Nov 2014 | 9:00 pm
    Make your leads concrete and creativeWho said TV was bad for you? My West Wing binge watching is paying off with great writing tips. Here, some insights on approvals — and the right way to start a story:What Would Josh Do? What writing tips can you learn from West Wing? Image by Philip Cummings“CUT TO: INT. MARS BRIEFING REHEARSAL — DAY The TelePrompTer shows the name ‘Galileo’ on it and Sam’s head pops up. The crewmembers of the NASA Public Affairs are around the place.“SAM Who wrote this intro?“SCOTT TATE I did.“SAM You’re from…
  • Don’t personalize, localize

    Ann Wylie
    15 Nov 2014 | 9:00 pm
    Avoid “Ann, your e-zine is here”It just makes sense that calling out to your recipient by name in the subject line would grab attention and drive opens and click-throughs. Right?Location, location, location Adding your recipient’s name to an email subject line reduces opens and click-throughs. Add her location, though, and increase engagement.After all, 94% of businesses believe personalization is critical to their success, according to a recent Econsultancy survey. Shouldn’t it help with email, too?Wrong, say the authors of several major studies of email subject line…
  • add this feed to my.Alltop

    ClickTecs » Blog

  • Email Newsletter Strategy is Key to Startup Food Franchise Success

    Jamshaid Hashmi
    15 Dec 2014 | 7:01 am
    In today’s world, remaining competitive can be difficult as the new owner of a food franchise start-up. With twenty-four hour celebrity chef cooking content flooding the airwaves, a crowded market for easy online meal delivery, and a veritable fleet of food trucks parked on every conceivable big-city street corner, food franchise success requires a certain level of technological innovation and industry insight. Whether you are speaking to old loyal customers or seeking fresh faces, one of the most effective means of informing your customer base of new menu items, promotions, and…
  • Franchise Online Branding and Brand Recognition in the Digital Age

    Jamshaid Hashmi
    9 Dec 2014 | 8:14 am
    It is a tough world out there for franchise owners. The online branding game is a highly competitive one in the modern digital age, with convenience technologies and legions of dedicated marketing firms establishing themselves as industry staples and being responsible for generating an endless sea of content. Engaging audiences and getting your brand or product identify out there is very difficult, and it is easy to see why when one imagines the real-world implications of the over-crowded online market. Picture yourself driving down a street. As you crest a hill, you are greeted by a wall of…
  • Social Media as a Weapon to Market Your Franchise Business

    Jamshaid Hashmi
    3 Dec 2014 | 1:08 pm
    As recently as 2010, franchisors were avoiding social media simply because they didn’t know how to make it work for them. Today, many social media experts are using social media to market franchises, but only a few are able to coach franchisees on how to use it to reach customers. When used correctly, it can be a valuable tool for lead generation and consumer engagement.  Furthermore, the largest source of Franchise Development Candidates, that visit your FD site, often originate from the consumer site.  Therefore, indirectly by optimizing the consumer site, a franchise organization can…
  • The 7 PR Tips Every Start-up Should Understand

    Jamshaid Hashmi
    28 Nov 2014 | 10:02 am
    With 25 to 40 start-ups in the United States valued at $1 billion or more, and an estimated 476,000 new businesses hitting the scene in 2013 alone, PR is becoming an even more important piece of the success puzzle. Competition is heating up, and there’s no signs of it slowing down anytime soon – so understanding how to handle PR from the beginning will start your business off on the right foot. Preparation is Key While it is easy to get excited about a new venture, don’t engage in any PR tactics until the product or service is ready for it. If it’s not the absolute best it can be,…
  • Is SEO a Safe Investment to Market Your Franchise Business Online?

    Jamshaid Hashmi
    20 Nov 2014 | 11:57 am
    A franchised business grants a business owner the right to use a license to market products or services in a certain area. The franchise license typically governs marketing, including: the offers and promotions, web design, graphics, and other things associated with the business. However, most franchising agreements allow for customization of certain aspects, such as pricing, specific to the local area. Some franchise licensing agreements may require the franchisee to contribute up to 3% of sales into a national marketing fund to help cover the cost of an online presence. While this approach…
 
  • add this feed to my.Alltop

    Copy Dojo

  • The Power of Scarcity

    Eric Moeller
    17 Dec 2014 | 12:00 pm
    Scarcity can be a powerful motivator in your sales copy. We all know that, right? Sadly we sometimes see scarcity used to manipulate, but it doesn’t have to be used that way. It can also be a tool for businesses with good intentions to get their interested and willing audience of customers to take action. I recently saw scarcity used in an email and wanted to show you its power. Do you like TED talks? We love them at our house. They’re a great way to learn new things and be exposed to new ideas. Last year my wife and I attended TEDxExeter. Having subscribed to their newsletter for…
  • 3 Copywriting Lessons from Apple

    Eric Moeller
    10 Dec 2014 | 12:00 pm
    There’s no shortage of good and bad copy we can learn from. In this example, I’ll point out some good (and simple) copywriting techniques Apple uses. I’d been prompted a few times to update my operating system to the new version. After ignoring the first few pop-up messages, I decided to take a look and see what the benefits are. As I read the information in the Apple App Store it immediately jumped out at me – they were using some simple and effective copywriting techniques, which I wanted to point out and share with you. Here you go! Image too small for you to…
  • Copywriting Insights from Nick Usborne

    Eric Moeller
    3 Dec 2014 | 12:00 pm
    In this next guest post, we will be treated to some copywriting insights from noted copywriter and author Nick Usborne. Nick is the author of a number books on copywriting, including Net Words: Creating High-Impact Online Copy. I recently read Net Words and it has had a big impact on how I write web copy. Nick has some great insights to share with us, so let’s get started. How and why did you first get into copywriting? Was there a specific event that made you realise the power of copywriting? Nick: I got into it more or less by accident. I was unemployed, sleeping on a mattress on the…
  • Copywriting Insights from Andy Maslen

    Eric Moeller
    26 Nov 2014 | 12:00 pm
    Here we are with the fourth guest Q&A with noted copywriter and author, Andy Maslen. For those that don’t already know Andy, he is the author of five books on copywriting: Write to Sell, 100 Great Copywriting Ideas, The Copywriting Sourcebook, Write Copy Make Money and Persuasive Copywriting (due out March 2015). I always enjoy Andy’s writing, so let’s crack on with the Q&A to gain some of his insights… How and why did you first get into copywriting? Was there a specific event that made you realise the power of copywriting? Andy: I started writing copy as…
  • Copywriting Insights from Joseph Sugarman

    Eric Moeller
    19 Nov 2014 | 11:00 am
    Welcome to the next guest blog in this series, this time with direct marketing legend Joseph Sugarman. He was founder of the JS&A Group and is the author of a number of amazing books on sales copywriting, including The Adweek Copywriting Handbook and Triggers. His writing on psychological triggers will definitely get you thinking about sales copy very differently. Extremely useful insights. In addition to being a HUGE fan of Joseph Sugarman’s books on sales copywriting, I’ve also learned a lot by copying out his direct marketing ads by hand (if you haven’t…
  • add this feed to my.Alltop

    eMarketingBlogger

  • How to Conduct Local SEO Audit for Small Business (Complete Guide)

    Navneet Singh
    2 Dec 2014 | 6:35 pm
    Do you own a restaurant, a barber shop, a law firm? Are you a doctor, mechanic or a retailer? For all the business owners out there local SEO may be unknown to you but every business that competes in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A-Z Guide to Conversion Rate Optimization (CRO)

    Navneet Singh
    8 Nov 2014 | 10:58 pm
    Conversion Rate Optimization (CRO) is one of the most important method of building a successful e-commerce site and lead generation website. In other words, the goal is for the highest possible... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ideal Length For Your Social Media Updates

    Navneet Singh
    23 Oct 2014 | 10:51 pm
    How long should my tweet be? Or my blogpost? Or my headline? Here’s your infographic to the ideal length of your social media updates. To stand out on Facebook, Twitter, Google+, Kevan Lee of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 19 Words To Inspire Readers To Hit RETWEET Button

    Navneet Singh
    20 Oct 2014 | 6:23 pm
    Twitter lets you connect with people, news and event you care about. It is an online social networking service that allow users to get updates from their friends and industry experts. Are you ready... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Absolute Formula For Creating Headlines That Get Results

    Navneet Singh
    20 Oct 2014 | 9:06 am
    The headline is the only first impression you make on your prospective reader. Most of us spend hours in writing content, but how much time do we actually spend on creating the remarkable headlines.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • add this feed to my.Alltop

    E-Koncept

  • 3 Simple Steps to Crafting the Perfect META Description

    Robert Kramers
    28 Nov 2014 | 7:26 am
    So, what is a META description? A META description tag can be used to create short summary of a page on a website. It is often used to ensure search engines and people searching know what your page / resource is about before clicking through to your site. It should form an important part of your on page SEO strategy. Typically this description should describe the page in just a 100 – 150 characters. Often it’s this description Google uses as a snippet of what your page is about when it comes up. The number and quality of leads / people who click through to your website from Google…
  • Heading Tags: What are they & How to use them?

    Robert Kramers
    14 Oct 2014 | 4:09 pm
    If you’re writing website copy or uploading regular blog articles you might have heard about ‘heading tags’. Trouble is, many people have no idea what they’re for, let alone how to use them! Here we’ll attempt to de-mystify heading tags so your website can take advantage of all the good things they have to offer. What is an H1 and why is it important to have one? Headings and subheadings are a great visual tool. They’re used to break up text and make webpages (like this one!) easier to read. By using specific heading tags as your content headings, you will help Google, and the…
  • On Page SEO: Your step by step guide

    Robert Kramers
    3 Mar 2014 | 7:35 pm
    This chapter is about ‘On Page’ SEO. In a previous chapter, we talked about keyword research and how to find those keywords that help in highest conversions and sales. This chapter will teach how to place those high-converting keywords and key phrases in your web pages for the best Search Engine Optimisation leverage. The learning outcomes for this guide are: How optimising the pages of a website can affect your search engine rankings How optimising your META data, URL’s,  tags and page content can compliment your search engine rankings and provide a higher conversion rate.
  • Keyword Research: Your step by step guide

    Robert Kramers
    26 Feb 2014 | 7:57 pm
    How do I find the right keywords? Well I’m glad you asked… Believe it or not, keyword research is the foundation of any successful SEO strategy and this is something you will hopefully know a lot more about by the end of this guide. Here is what you can expect to learn: Where and how you can find the key phrases used by your potential customers Methods for picking your focus keywords How people are most commonly getting it so wrong when choosing their keywords Keyword List Building Techniques There are several ways to find out which keywords are the most lucrative in an industry or…
  • Google Hummingbird: How does it affect organic search?

    Robert Kramers
    5 Feb 2014 | 11:41 pm
    Search engines implement various types of mathematical algorithms to scour the internet and provide useful information to its users. Each engine uses different algorithms in an effort to obtain more pertinent results for the user, but also for items on the results page, such as the pay-per-click ads often seen. Google recently announced it has begun using a new algorithm named “Hummingbird.” The change happened so quickly that hardly anyone noticed. Matter of fact, the announcement came nearly a month after Hummingbird was in place! So, how does this affect organic searches and results?
 
  • add this feed to my.Alltop

    Story Bistro

  • Fear. Fearless. Fearfully ready to take action?

    Téa Silvestre Godfrey
    1 Dec 2014 | 9:34 am
    Fears run rampant here lately. I’ve noticed lots of comments during coaching sessions like, “I can’t do that. I’ll look stupid.” or “Are you serious? Me? Um, NO.” Which reminded me of the time my son and I went hiking. Or, at least, he went hiking. I got as far as the crazy-big pile of boulders and fallen logs and was like, “Nope. I’ll wait here. You go on ahead.” The look on my son’s face was utter disbelief. “But we drove all the way out here. Seriously, Mom?” Had I read the description of the trail before we…
  • Back of the House: How I Keep This Bistro Humming

    Téa Silvestre Godfrey
    25 Nov 2014 | 9:33 am
    One of the things I do each month with my Digital Dining Room group is host a Secret Supper. If I were an actual chef (and not just a metaphorical one), those Secret Suppers would be intimate gatherings in my kitchen where I’d show my guests exactly how I make my Signature Dishes. Instead, my Secret Suppers are held via Google Hangouts. For 45 minutes, I share my experiments, processes, and outcomes about that month’s specific topic (everything from social media strategy to copy writing). They get to see why I choose to do things the way I do. Always with the caveat that…
  • Uncorked: Anne Gillme

    Téa Silvestre Godfrey
    31 Oct 2014 | 6:09 am
    Welcome to our bi-monthly series: Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your fellow readers, gain some insight into what makes someone successful, and hear how others got their start. (Wanna be one of our Uncorked stars? Start by raising your hand here.) Meet Anne Gillme. Anne’s on a mission to end the terrors of loneliness — a mission I believe more of us need…
  • 7 Basic Story Types and Why They Matter to Your Marketing

    Téa Silvestre Godfrey
    30 Oct 2014 | 11:42 am
    Julia sat on the edge of her seat, leaning in toward the fire. “Mad Henry lived alone in a run down mansion at the edge of town.” Her father’s voice hung in the air, low and steady. “Rumors about the wild-eyed man never died. Some folks said he was a magician who called upon the powers of darkness to torture his neighbors. Others called him a mad doctor who could bring foul corpses back to life…” Julia felt the hair stand up on the back of her neck. What Happened Next? That’s what we can’t help but wonder. Unless you’ve been hiding…
  • Wide vs. Deep: How to Choose the Right Path for Building Your Business

    Téa Silvestre Godfrey
    28 Oct 2014 | 11:37 am
    Just for a moment, close your eyes and picture the dining room in your home. What kind of table do you have? What wood is it made from? How many chairs will fit around it (comfortably)? Visualize that table set for a dinner party. Choose the Placemats. Dishes. Silverware. Napkins. What kind of decor did you go with? Is it casual? Or formal? Was there a theme? Now imagine your guests arrive, one or two at a time. You open your door and welcome them in. They each take their seat at the table and you begin to serve the meal. Over the next two to three hours, you get the chance to spend…
  • add this feed to my.Alltop

    The Finance Marketing Blog

  • The Finance Marketing Blog available on Alltop!

    Samuel Mignot
    5 Dec 2014 | 2:00 am
    We are very pround to announce we are now part of Alltop! Created by serial Entrepreneur and author Guy Kawasaki (former Apple Chief Evangelist, now Chief Evangelist for Canva, author of “The Art of the Start”, one of the most […] The post The Finance Marketing Blog available on Alltop! appeared first on The Finance Marketing Blog.
  • Forget old SEO tricks and get ready for 2015!

    Samuel Mignot
    3 Dec 2014 | 7:12 am
    SEO is an ever changing science and staying up to date is a must if you want your website to perform. It is also one of my client’s favorite topic since all of them clearly understand the importance of a well […] The post Forget old SEO tricks and get ready for 2015! appeared first on The Finance Marketing Blog.
  • Financial Advisors, release your content powerhouse!

    Samuel Mignot
    26 Nov 2014 | 7:00 am
    For the last couple of years, Google’s algorithm has increasingly emphasized the importance of quality content. Therefore, the focus is not anymore on how well keywords are picked up and included on your pages, but on how much each one […] The post Financial Advisors, release your content powerhouse! appeared first on The Finance Marketing Blog.
  • 27 Social Media rules for Financial Advisors

    Samuel Mignot
    21 Nov 2014 | 1:00 am
    Let’s make it clear…Social Media is here to stay! no question! But as indicated in this blog’s introduction, some industries take an early turn into the newest marketing strategies, and some don’t….and the Financial Sector (especially in Europe!) is one […] The post 27 Social Media rules for Financial Advisors appeared first on The Finance Marketing Blog.
  • Transforming Employees into Online Brand Ambassadors

    Samuel Mignot
    12 Nov 2014 | 1:00 am
    In my search of great content related to Web-Marketing & Branding, I often check out Amy McIlwain’s firm, Financial Social Media,  and it’s amazing blog. This time, I was glad to find a great article written by Caitlin Zucal from RegEd […] The post Transforming Employees into Online Brand Ambassadors appeared first on The Finance Marketing Blog.
Log in