Content Marketing

  • Most Topular Stories

  • Content Marketing: How do you know if it’s working?

    Writing On The Web by Patsi Krakoff, The Blog Squad
    Patsi Krakoff
    13 Aug 2014 | 4:29 am
    How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. You know how those yearly physical exams give you a print out of your lab test and tell you if…
  • Three ways to test your content to make sure it sells

    Ready Writer
    Abidemi Sanusi
    1 Jul 2014 | 12:05 am
    Fact: there is no secret to writing great content, because it all depends on whom you’re writing for and what you would like your content to achieve. And the only way to find out what works, is by testing it. The post Three ways to test your content to make sure it sells appeared first on Ready Writer.
  • Optimizing the Home Page

    Jontusmedia
    Jon
    4 Aug 2014 | 3:45 am
    Hey, the podcast is back after a few week’s summer hiatus. Yes, I’ve been over to Japan and didn’t quite manage to get a show out. But enough of that !!! Now we’re back. Listen Now! Just do it! [ Right-click to download ] In episode 125 I focus on that one page you seem to get most visitors to your website: the Home Page. This is the first in a series of shows where I look at key pages on your website. So watch out for forthcoming shows in the next few weeks on the About Page, Contact Page, Blog Page and something a bit secret. As far as I’m concerned the most…
  • 5 Ways to Spice Up Your B2B Content

    SEO Copywriting
    Heather Lloyd-Martin
    7 Aug 2014 | 3:30 am
    News flash: B2B content doesn’t have to be boring. I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content. Yet, for many (most) B2B sites, there’s room for so much improvement. By adding just a little bit of spice, you can connect with your readers and boost your conversion rates. Here’s how to do it: Use the word “you”…
  • New Book Excerpt: Keep It Simple, But Not Simplistic

    Copyblogger
    Ann Handley
    18 Aug 2014 | 6:00 am
    The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s new book and some sweet free prizes below. Any fool can make something complicated. It takes a genius to make it simple. ~ Woody Guthrie Business, like life, can be complicated. Products can be intricate and concepts may seem impenetrable. But good content deconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms.
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    Content Marketing Institute

  • Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

    Michele Bollig
    20 Aug 2014 | 3:00 am
    For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In fact, 70 percent of marketers favor in-person events over nine other top tactics, including videos, case studies and eBooks. While you’re probably already using in-person events as a resource for your overall content creation plan, a common challenge is knowing how to best promote the event through relevant content so that its value lives on. Here are some practical tips on how to get the best ROI out of your events through strategic content marketing.
  • Marketing Research: How Enterprises Structure, Scale, and Spend on Content

    Michele Linn
    19 Aug 2014 | 3:00 am
    While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are several questions that continue to confound them: How should we operationalize around this discipline? How are marketing leaders in our industry scaling this discipline? How much are those leaders spending — and on what, specifically? These are especially complex challenges for large, enterprise organizations to have to face. To help provide these businesses with some guidance, we conducted 27 in-depth interviews with marketing leaders and spent two days with 40+ execs at…
  • 7 Thoughts That Will Change Your Content Marketing Strategy

    Joe Pulizzi
    18 Aug 2014 | 3:00 am
    The month before each Content Marketing World event has always been an interesting time for me. The first reason is because I stay in one place for a large chunk of time. That’s a big deal for me, as throughout the fall, winter, and spring I’m almost always on the road, traveling to all parts of the world. Second, it’s when I work on particular items for the show, like the Content Marketing Awards, the music sequencing, the video intros, or (most likely) keeping our exhibitors happy. And, last but not least, it’s when I get more family time — more time to ponder…
  • Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet

    Rebecca Watson
    17 Aug 2014 | 3:00 am
    By the time you read this, you could have already been capturing and analyzing information on your most valuable consumers — those who share your content. While brands and publishers spend a lot of time and effort creating and promoting content, less time is usually spent optimizing the sharing of that content for consumers. And that’s a lost opportunity. Consumers demand multiple sharing options One of the biggest oversights brands make is offering only Facebook and Twitter sharing options, assuming consumers only want to share content or products on the largest social sites. In…
  • This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

    Joe Pulizzi
    16 Aug 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I offer constructive advice on ways to address the issues raised in John Oliver’s recent diatribe on native advertising. In addition, we cover content marketing’s use by venture capitalists, Demand Media’s poor quarterly report, and Budweiser’s “Whatever USA” program. We also offer rants and raves on the NFL and Audible.com, and cap off the week with a This Old Marketing example from the Southern Pacific Railroad. This week’s…
 
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    Online Marketing Blog - TopRank®

  • Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

    Lee Odden
    20 Aug 2014 | 3:48 am
    “And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it’s all information overload wherever you go: laptop, tablet or smartphone. The Cheshire Cat would probably like being able to blend in with all that information…
  • Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

    Lee Odden
    19 Aug 2014 | 3:45 am
    It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new book that I highly recommend: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (due out Sept 15). On top of all that, Ann is a regular contributor to many of the conference eBooks we…
  • Visual Content Marketing Strategy eBook

    Lee Odden
    18 Aug 2014 | 4:18 am
    If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to the Content Marketing Institute and MarketingProfs’ annual studies, over 90% of B2B and B2C marketers are using content marketing. That’s a tremendous amount of competition and to stand out, successful…
  • Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter

    Ben Brausen
    15 Aug 2014 | 3:45 am
    More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social Search-Centric Redesign - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. After relegating check-ins to a different app in May, Foursquare debuted a redesign of its…
  • A Practical Approach to Content Marketing Success – Interview with Mark Schaefer

    Lee Odden
    14 Aug 2014 | 3:53 am
    Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing. He’s written the world’s #1 best selling book on Twitter, The Tao of Twitter, as well as several other books including Return on Influence. He publishes one of the most popular marketing blogs online, runs a successful consulting business and speaks all over the world on social media and content marketing. On top of all that he has received seven patents for new product innovations. Who is this marvel of modern…
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    Copyblogger

  • 3 Lessons Learned From a Titan of Copywriting

    Brian Kurtz
    19 Aug 2014 | 6:00 am
    I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on the phone with John Carlton.) He made the observation that the next “big thing” in marketing may not be in the areas of whiz-bang technology, but rather in the blocking and tackling techniques of adept career direct marketers.

 That’s not to say that technology won’t continue to move at the speed of light. But certain methods just don’t change. Great writing still rules. As they say here at…
  • New Book Excerpt: Keep It Simple, But Not Simplistic

    Ann Handley
    18 Aug 2014 | 6:00 am
    The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s new book and some sweet free prizes below. Any fool can make something complicated. It takes a genius to make it simple. ~ Woody Guthrie Business, like life, can be complicated. Products can be intricate and concepts may seem impenetrable. But good content deconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms.
  • A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps

    Demian Farnworth
    13 Aug 2014 | 6:00 am
    Jack Ungulate is a strange bird. When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down. Each time, every time. He also has a routine with his steel-toe boots. The left one must go on first, then the right. But he takes them off in reverse. And then there’s his ritual when buying large ticket items like a car: he sends his wife to the lot while he sits in the garage, waiting for her to call. When people talk to him about saving for his children’s college fund, he…
  • 3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

    Sean D'Souza
    12 Aug 2014 | 6:00 am
    Most people think music is about the notes. But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition? Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony. Copywriting is a bit like writing a concerto. You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale. Most readers skim madly through a sales page. They read the headline, a bit of the first paragraph, and then continue down…
  • Stefanie Flaxman Joins the Copyblogger Team

    Jerod Morris
    11 Aug 2014 | 9:00 am
    This has been one hell of a month for the editorial staff here at Copyblogger. First, three weeks ago, we informed you that Pamela Wilson was joining us. Now today, I am pleased to announce that Stefanie Flaxman is joining our team too, in the role of Manager of Editorial Standards. What does that mean? It means that Stefanie will be an internal advocate for you — making sure that every piece of content you lay your eyes on meets stringent standards for style and grammar. It’s a role she is remarkably qualified to fulfill. You might know Stefanie from her writing and editing…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Content Marketing: How do you know if it’s working?

    Patsi Krakoff
    13 Aug 2014 | 4:29 am
    How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. You know how those yearly physical exams give you a print out of your lab test and tell you if…
  • How to Become a Pinterest Warrior

    Patsi Krakoff
    5 Aug 2014 | 10:11 am
    Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy, it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. The most popular shared items across all social networks are pictures, which shouldn’t be too surprising, given how many images we see on the web in a day. If you want your content to be not only seen but shared, it will be important to…
  • 4 Ways to Keep People Reading Your Blog

    Patsi Krakoff
    30 Jul 2014 | 3:20 am
    The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them. So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more: Answer your readers’ questions. Imagine yourself as one…
  • Writing Services & Quality Leadership Content for Coaches

    Patsi Krakoff
    23 Jul 2014 | 4:11 am
    If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014. If you’re interested, go to Content for Coaches Summer Sale, here. This is a special opportunity to save money on new subscriptions for quality leadership content. As a bonus, new clients can purchase 12…
  • Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

    Patsi Krakoff
    22 Jul 2014 | 6:44 am
    Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! It’s summer. It’s hot. Could you use a pick-me-up? A bit of inspiration or silliness? How about something to chew on or get you unstuck? How about your clients and followers? In Snappy Sassy Salty: Wise Words for Authors and Writers, you will find all that and more. This is a collection of favorite…
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    Influential Marketing

  • Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    Rohit
    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

    Rohit
    5 Aug 2014 | 8:58 am
    I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean. For the past four years, I have been curating an annual trend report that aims to dig deeper.  I…
  • 5 Lessons From The Best Social Media Book You’ve Never Read

    Rohit
    4 Aug 2014 | 8:11 am
    I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall even a handful that I might recommend for someone to read to get better at using social media.  The sadly predictable fact about most of these social media guides is that the longer the page count, the more useless they generally are. One of my…
  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    Rohit
    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    Rohit
    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
 
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    Web Ink Now

  • Are you telling the truth?

    David Meerman Scott
    19 Aug 2014 | 11:40 am
    When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are homeless, really are veterans, and really do have a family. I cynically doubt that the sign they hold is true. On the Las Vegas strip Saturday night, I ran into this gentleman and laughed out loud at his sign. I gave him some money and thanked him for the laughter. He told me that some people have a sense of humor and some don’t. He likes reaching those, like…
  • It’s still great marketing. Just don’t call it a blog.

    David Meerman Scott
    15 Aug 2014 | 7:03 am
    Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years). Chris Brogan began blogging (when it was called journaling) well before I did. And when I worked on Wall Street in the 1980s for Wrightson ICAP, a real-time economic research firm, Lou Crandall was blogging there (doing his syndicated real-time market forecasts through an old black and white video technology called Telerate). Lou Crandall has been…
  • Giving things away for free to build your network and grow your business

    David Meerman Scott
    12 Aug 2014 | 6:45 am
    At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular at Vibes. As I paused, I was told they are free. Now, that’s interesting! So I got to chatting with Dave, the guy who made them. Dave told me he loves to make the shirts and giving them away brings back much more to him than money ever could. By giving…
  • Silver Oak Cellars builds passionate fans through social media “bottle stories”

    David Meerman Scott
    6 Aug 2014 | 11:55 am
    After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California. Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic…
  • Real-time lessons from the photo pit

    David Meerman Scott
    4 Aug 2014 | 10:48 am
    I had a blast this weekend at Gathering of the Vibes - excellent music with a crowd of friendly and laid back music fans at the best-organized festival I’ve been to. I spent a lot of time in the photo pit and got to thinking about how photography has changed over the years. As I watched the pros shoot (and I joined in with some lame attempts of my own) I realized there are lessons from the photographers to those of us in the sales and marketing worlds. I was especially intrigued by my discussion with Scott Harris who told me that he has a focus on real-time photography. Scott is a House…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • The Best Kept Secrets to Making Your Emails Great!

    Jeanne Sachs
    18 Aug 2014 | 1:42 pm
    Email marketing is alive and well and is a powerful and effective tool for Marketers.  Today I read this article by McMurryTMG that talks about some of the stats that prove how effective email marketing continues to deliver results Email Marketing Isn’t Dead And We Have The Stats To Prove It. If we are going to continue to use email marketing as a key tool in our marketing toolbox then we need to stay focused on the best practices to leverage. It will help us a) drive better open rates and action from our emails and b) we build better relationships with our customers and c) avoid…
  • 6 Ways to Boost Your Business Instagram Account

    Summer
    17 Aug 2014 | 5:58 am
    Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to you can make incredible images on Instagram. 1) Meet Instagram for Business You’re not the only one looking for information, and the folks at Instagram know it. That’s why they’ve created their own blog devoted to businesses: Intagram for…
  • 5 Tips to Help You Create Excellent E-Newsletters

    Summer
    16 Aug 2014 | 9:41 pm
    Even with the rise of social media, mobile apps, and other forms of communication, “old school” email remains the number one way for marketers to keep in touch with their users. And as it should be. Sending out a weekly (or monthly) e-newsletter is a great way to stay in touch with your prospects and target audience. However, getting subscribers to even click on the email is not easy. Here are 5 tips to help you optimize your email marketing campaigns. 1) Segment your subscriber lists Dividing your subscribers into different lists will improve the performance of your email…
  • The Best Infographics to Help You Create Smart Content

    Summer
    15 Aug 2014 | 11:35 am
    These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It’s easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics out there to help us through our content creation efforts and maximize results. Check them out below! Ideas on how to create compelling content First, you’ll need an idea on what to write and how you’ll write it.
  • 5 Stunning Tips That Make You Stand Out on SlideShare

    Summer
    14 Aug 2014 | 1:57 pm
    As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community? Below are 5 tips on how you can make creative, successful presentations for content marketing. 1) Storytelling Find a theme and flow for your presentation and think about how someone will read your content. You want to make sure it’s a cohesive story and that it’s interesting at the same time. Keep them engaged and curious so that they will want to click on “next…
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    Conversation Agent - Valeria Maltoni

  • We are Moving too Fast to be Thinking "Business as Usual"

    Valeria Maltoni
    20 Aug 2014 | 2:45 am
    [1983 Apple Keynote: The 1984 Ad Introduction YouTube 6:41] It's an expression you've probably come across, business as usual. The other side of the no comment coin. It says volumes without saying much. Especially when communications about how the business is keeping its promises are rare and the organization is not inhabiting its vision. People want to understand how things will change, given that circumstances are constantly evolving the context. Making sense of what is going on helps learn and process information in a way that supports culture -- where focus, alignment, and all those good…
  • Amazon Accounts for one in four eCommerce Purchases in the U.S.

    Valeria Maltoni
    18 Aug 2014 | 5:30 am
    Ask any online retailer and marketer in charge of eCommerce and they will likely tell you they aspire to be like Amazon. The giant online retailer sits atop the retail food chain, swallowing categories from celery to web services, and everything in between. Based on a new research# by digital business intelligence firm L2, the report inaugurates a methodology that will be leveraged for the L2 Amazon Quotient, a score of a brand’s competence on the platform. Walmart pales in comparison -- and they are gearing up to model the more successful features and functionality of Amazon's platform.
  • A Culture of Social Collaboration

    Valeria Maltoni
    18 Aug 2014 | 2:45 am
    The type may be too small to read; here's a link to the live post (2,014 pluses and 1,785 comments). This is a good example of reverse-engineering a conversation while tapping into a shared experience. Imagine the potential of such a dialogue were it built upon a different proposition than a telemarketer trying to extract something on behalf of a business/brand from a person. A culture of social collaboration is where the Web experience is moving to, with the help of semantic and contextual information. It remains firmly human because it includes one very important element, which smart…
  • Storytelling Edition

    Valeria Maltoni
    17 Aug 2014 | 9:59 am
    [via The Big Picture] Making Sense: Science For Its New Shows, Amazon Adds Art to Its Data. The New Yor Times: The creators also said that despite their employer’s algorithm-driven image, they were going with their creative gut. [...] “I am sure they are mining all kinds of data, but my job is to be a good storyteller.” Computer Programmed to write its own fables. The Guardian: Margaret Sarlej, at the University of New South Wales, has devised the Moral Storytelling System, which generates simple stories with one of six morals identified in Aesop's fables: retribution, greed, pride,…
  • 21 Quotes to Inspire Better Customer Experiences

    Valeria Maltoni
    14 Aug 2014 | 5:50 pm
    The biggest impact of social, beyond it being a currency that affects behavior, is the ability for customers to interact with the people who represent brands and businesses directly. People in our networks and even strangers have become believable sources with reviews and suggestions. Smart businesses are also opening their digital doors, so to speak, and they are taking a hard look at how they organize experiences from site navigation down to how they handle response in social to. As we're approaching the final summer stretch in many parts of Europe and we are heading towards Labor Day in…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Creative Process: Where Does All the Time Go?

    Jess Walker
    19 Aug 2014 | 2:08 pm
    In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. You can calculate exactly how much it cost you to create this thing, but then you’ll still have to decide what your time is worth, and what the art is worth to you. And…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
  • 20 Copywriting Disasters: Webinar Slides, Video

    Ian Lurie
    15 Aug 2014 | 5:33 pm
    Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are the slides and the video: I was going to post the transcript, but it was 10,000 words. If folks want it, you can find it here. The post 20 Copywriting Disasters: Webinar Slides, Video appeared first on Portent.
  • Blog Strategy: Think Inside the TV

    Meegan Kauffman
    14 Aug 2014 | 8:54 am
    I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the details and the eventual victory by the good guys. It didn’t matter if I had watched the episode previous to this one. Each one contained its own plot and character development. I came back to these shows again and again, knowing I would enjoy the experience. So this is my suggestion to all you marketers…
  • If Portent Were a Band: It’s All About the Hair

    Ken Loeu
    12 Aug 2014 | 9:07 am
    Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to be desired. I can’t imagine an entire live concert with just one stage light and musician setting the world on fire. That’s why we have full bands and, furthermore, the production and management crew that all help make a spectacular show possible. Portent is the same. Our strong team works together…
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    Brian Solis

  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
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    The Toad Stool by Alan Wolk

  • The Internet Isn’t Beating Television, It’s Becoming It

    19 Aug 2014 | 3:30 pm
    A number of articles this week trumpeted that fact that US cable companies now make more money off broadband subscriptions than they do off pay-TV subscriptions. “The Internet Is Officially More Popular Than Cable In The US” crowed Wired. Not so fast cowboy.The internet is very quickly becoming television and vice versa. IPTV, which is delivered via digital signals is on its way to becoming the default. And as we discussed last week, what is the real difference between a linear broadcast watched on an iPad in the bedroom and that same broadcast watched via a set top box in the den?
  • In Defense Of Authenticity

    17 Aug 2014 | 6:49 pm
    I’ve been helping a friend tune up a social media profile this past month and I often find myself reciting things the social media pros call “best practices” only to find my friend rebelling and telling me “that’s not me, Alan. I sound like a shill.”Sometimes I push back because there’s a part of me that argues that sounding like a shill is relative and that at worst, my friend will be at about 5% of the level of the biggest shills in that industry.But then I remember being on the other side of that coin and I stop pushing. Because whether it’s for a friend or for myself,…
  • Video: Still Not Dead? Debating The Future of Pay-TV

    12 Aug 2014 | 9:14 am
    I've been neglectful about uploading this to the Toad Stool. It's a really well shot video of a debate we had in June at the always wonderful TV of Tomorrow Show in San Francisco.The Cast:Team TV Is Alive:Ashley Swartz, Furious MindsHardie Tankersley, Fox TVJeremy Toeman, ViggleTeam TV Is Dead:Mark Ely, Simple TVJanko Roettgers, GigaOmSeth Shapiro, New Amsterdam Media
  • The Black Screen Of Death: Failure To Create A Workable TV Everywhere Advertising Model

    7 Aug 2014 | 10:37 am
    If you’ve ever tried to watch live programming on your MVPDs TV Everywhere app, you’ve no doubt encountered the Black Screen Of Death: 180 or 240 seconds worth of black screen with the words “Ad Break” in a poorly designed supertitle. No music or other sound effects. Not even a network logo.At which point I’d have to assume that somewhere upwards of 80% of viewers decide that the app must be broken and walk away from it, many never to return.I was discussing this last night with my friend Hardie Tankersley, Vice President, Digital Platforms and Innovation at Fox, and we came to the…
  • Twitter Fans Versus Tumblr Fans

    5 Aug 2014 | 6:34 am
    There are a lot of terms bandied about to describe the difference in the commitment level of various types of fans, but I’ve found the easiest way to define them for social TV purposes is Twitter Fans vs Tumblr Fans.Allow me to explain.Twitter Fans like the show they’re watching but they’re not fanatical about it. Their tweets are more about increasing their own social standing by saying something clever than about expressing their heartfelt love of the show or the characters.Tumblr Fans are the fanatics. They take the time to actually create animated gifs of their favorite characters…
 
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    Servant of Chaos

  • It’s Gruen for Innovation – That Startup Show

    Gavin Heaton
    19 Aug 2014 | 4:13 pm
    What is a startup? How is it different from a small business? And what role does innovation and/or technology play in a startup? These are some of the first topics addressed by the new “entertainment startup” web-cast show, That Startup Show. Hosted by Dan Ilic and streamed live, the show takes a leaf out of ABC’s The Gruen Transfer – a smart, funny and insightful panel drilling into focused topics interspersed with clips and live pitch sessions. Panelists Bronwen Clune, Alan Noble and Sebastien Eckersley-Maslin, provide an industry perspective and Dan Ilic does a great job of keeping…
  • Influence: Be the First to Give

    Gavin Heaton
    18 Aug 2014 | 4:06 pm
    In the digital world we are fascinated by influence. We want to know who has influence and we want to know who is influenced by whom. We strive for influence in our personal and professional lives and we reject the overt nature of influence that impacts us through advertising and messaging (even though it still affects us). Robert Cialdini’s book on Influence is a must-read for marketers. His six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on…
  • Disrupt Your Strategy – Planning for Audiences not Generations

    Gavin Heaton
    13 Aug 2014 | 5:30 am
    I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences – which is perhaps why I studied theatre rather than statistics. It’s also why I am continually fascinated by digital technology…
  • More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook

    Gavin Heaton
    12 Aug 2014 | 4:25 am
    When DoubleClick launched their self-service advertising network it was a revelation. It provided marketers with a powerful sense of control over their advertising, its placement and spend. At the same time, it caused a level of disintermediation – with marketers taking on the media planning that was once the domain of agencies. Technology was, in effect, causing an in-sourcing within marketing departments – by providing the tools, techniques and education to succeed, DoubleClick was putting the power and knowledge in the hands of marketers who began to understand the intricate power and…
  • Who Do You Think You Are? Coming face to face with your ancestors in a world of big data

    Gavin Heaton
    11 Aug 2014 | 5:56 pm
    I have been working on a family tree for some years. It’s a project that progresses in fits and starts. And like many things in my life, it began because it was easy to start doing it online. In the early days I had multiple accounts on various websites. I was using Ancestry.com for their data and loving Geni for the user interface. There were free sites, blogs and a range of other resources available which were brilliant. I scoured the online records of NSW Births Deaths and Marriages, dug into the Heaton family archives, bought self-published books, and visited local libraries. I was…
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    www.vanksen.com

  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • The size of images on social networks

    ameliabrooks
    28 May 2014 | 1:55 am
    With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the main images that appear on social networks: Facebook: Cover: 851*315 pixels Profile picture: 180*180 pixels Posted link: 470*226 LinkedIn: Cover: 645*220 pixels Logo: 50*50 pixels Photo links: 180*110 pixels Twitter: Cover: 1500*421 pixels Profile…
  • Selfie, the inexhaustive trend

    ameliabrooks
    30 Apr 2014 | 6:54 am
    Often considered as inglorious due to its egocentric nature, the selfie trend which started in 2013 still sees internet users shamelessly posting their most beautiful self-portraits. The countries most fond of this trend are without a doubt the Philippines, the USA and Malaysia. Taken mostly by young people, the codes of this photo change from one country to the next. Moreover, a study has shown that we are more likely to smile in a selfie taken in New York as opposed to on taken in Moscow. Similarly, in Sao Paolo women are more likely to incline their head. However, even if the classic…
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    Web Strategy by Jeremiah

  • Ecosystem Guide: The 12 Players of the Collaborative Economy

    jeremiah_owyang
    11 Aug 2014 | 6:46 pm
    The Collaborative Economy is a complex ecosystem composed of many unique players. These many players are jostling about, partnering, competing, and disrupting each other. It’s key to understand the many players in this movement before blindly stumbling into this market. This post took weeks to prepare, and it’s my attempt to catalogue a very complex market that has broad, global economic impacts being felt by many people. By no means is this market breakdown complete, so I seek your feedback in the comments. This space is diverse. There’s a wide range of political groups: from…
  • Crowdfunding is the Highest Form of Loyalty: Shared Destiny

    jeremiah_owyang
    28 Jul 2014 | 6:12 am
    Harvest a thousand ideas. Above photo from popular photographer, and my friend, Thomas Hawk. Crowdfunding is the highest form of loyalty, but only a few big companies have deployed this crowd strategy. Big companies can learn from Indiegogo, and Kickstarter. You’ve heard of Indiegogo, Kickstarter, and other crowdfunding platforms for the tech savvy, but what does it mean to corporate product development and marketing strategy? Today’s crowdfunding projects include a panoply of products that never make it to the shelves. I jokingly refer to this as “this decade’s home shopping…
  • Collaborative Economy Markets: Platforms, Providers, and Partakers

    jeremiah_owyang
    11 Jul 2014 | 7:51 am
    Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine…
  • Why Investors are in Love with the Collaborative Economy

    jeremiah_owyang
    3 Jul 2014 | 12:43 pm
    Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work…
  • 12 Collaborative Services for Success at Work

    jeremiah_owyang
    16 Jun 2014 | 8:39 am
    This post was originally posted on Shareable, the leading website on the growing movement. Top photo credit: Yusuke Kawasaki. The collaborative economy empowers ordinary people to share their unused resources, such as time and goods, often in a peer-to-peer commerce model. We tend to think of this model impacting us as individuals, as illustrated in the popular Honeycomb graphic. However, shared services (many of which I use) aren’t limited to personal use. The collaborative economy model is expanding to include these strategies and technologies at the B2B level. See my quick guide…
 
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    Drew's Marketing Minute

  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
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    Seth Godin's Blog on marketing, tribes and respect

  • Totally and completely out of my control

    Seth Godin
    20 Aug 2014 | 1:58 am
    Gravity, for example. I can't do a thing about gravity. Even if I wanted to move to Jupiter or the moon for a change in gravity, it's inconceivable that I could. On the other hand, there are lots of things I can do to control my reaction to gravity. I can take Alexander classes or get in better shape. I can avoid situations where gravity makes me uncomfortable (the trapeze, for example). I can choose to not whine about gravity and its effects. There are countless forces in our lives that are out of our control. That doesn't mean we can't do anything about how they influence our work and our…
  • Squidthanks

    Seth Godin
    19 Aug 2014 | 11:53 am
    Nine years ago last month, a few of us sat down in my office and started working on Squidoo. Since then, there have been billions of visits to our site, and many of you have clicked, written, and contributed to what we've built. We've been able to pay people from around the world for great content and donate to dozens of charities. Thanks. Squidoo was launched before Pinterest, Twitter and Medium were the platforms of the day. It arrived just in time to remind people that in fact they could share what they cared about with people who were interested in hearing about it. Last week, we…
  • Slacktivism

    Seth Godin
    19 Aug 2014 | 2:08 am
    This is far from a new phenomenon. Hundreds of years ago there were holier-than-thou people standing in the village square, wringing their hands, ringing their bells and talking about how urgent a problem was. They did little more than wring their hands, even then. In our connected world, though, there are two sides to social media's power in spreading the word about a charitable cause. According to recent data about the ice bucket challenge making the rounds, more than 90% of the people mentioning it (posting themselves being doused or passing on the word) didn't make a donation to support…
  • Who named the colors?

    Seth Godin
    18 Aug 2014 | 2:52 am
    We did. It's not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what's right and what's not. A quick look at some colors confirms that there is no algorithm, no accepted pattern for color names. They range from short and obscure (puce) to long and obvious references, like cotton candy. No color has a name until a significant group accepts that name. You can start calling the sky, "gluten," but it's not going to be useful until others do as well. That's what mass, cultural-shifting marketing does. It creates an idea or a label or a habit…
  • Escalators, elevators and the ferry

    Seth Godin
    17 Aug 2014 | 2:13 am
    Escalators make people happy. They're ready when you are, there is almost never a line, and you can see progress happening the entire time. Elevators are faster, particularly for long distances, but we get frustrated when we just miss one, and we often wonder when the next one is coming, even after a few seconds. (That's why lobbies have mirrors, to give you something to do when you're waiting). The ferry schedule, invented by Cornelius Vanderbilt, is a third way to deal with transport. Instead of having each boat turn around the minute it arrived, he guaranteed when it would leave. We can…
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    Greg Verdino's Marketing Blog

  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 12 B2B Slideshare Presentations That Rock

    Bernie Borges
    10 Aug 2014 | 6:46 pm
    The King of Visual Content in B2B Unless you’ve been under a B2B marketing rock, you know that Slideshare is a social network for visual content. While it’s not exclusive to B2B users, its business focus makes it very popular for business-to-business users. With more than 60 million monthly users, both individuals and brands utilize Slideshare to upload presentations, PDFs, infographics, webinar recordings, YouTube videos and documents. Slideshare was acquired by LinkedIn in May 2012. With lead generation capabilities, Slideshare has truly emerged as a requisite social media…
  • 4 Essential Steps to Improve Site Performance

    Michelle Berdeal
    23 Jul 2014 | 6:17 am
    If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please your prospects AND search engines? How can search engine optimization help…
  • How To Do Storytelling at Scale

    Bernie Borges
    13 Jul 2014 | 5:33 pm
    Brand marketers around the world have jumped on the content marketing bandwagon. Often the most common question among marketers pertains to what content to produce. Marketers want to know what content will appeal to their audience. Of course, audience focused content marketing best practices with persona analysis to determine the interest of your audience is content marketing 101. The best thing a marketer can do is to understand that people respond well to storytelling, whether B2B or B2C. Have a Storytelling Mindset Ideally, your marketing team is organized around a storytelling mindset.
  • Chipotle Niche Keyword Strategy Drives SEO Performance

    Billie Ginther
    2 Jul 2014 | 5:39 am
    While researching SEO strategy data recently, I uncovered some performance indicators that I though were worthy of sharing. This particular strategy is only valuable when pairing a trending topic buzzword, in this example, Chipotle, with a more niche long tail keyword that is relevant to both your title and content strategy. Creating informative and valuable content is vital. However, keywords can impact discoverability when embracing an objective-driven content strategy that focuses less on exact match keywords and more on keyword roots that are most valuable and descriptive to your brand…
  • 3 Simple Tips to Getting Started with Online Video Marketing

    David LeFevre
    19 Jun 2014 | 6:54 pm
    As the popularity of video content is on the rise, it’s now more important than ever for marketing departments to develop an engaging video marketing strategy. Many B2B businesses are ready to dive into the world of online video marketing, but they just don’t know where to start. At first it can be intimidating, but here are 3 simple tips that can make the transition easy for your business. 1)Make Sure Your Content is a Good Fit for a Video Format Before you jump into video creation, make sure your ideas are a good fit for this medium. Some content is better suited for text in blog…
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
 
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    SEO Copywriting

  • SEO Copywriting Top 10: Aug. 13 to 19, 2014

    Tracy Mallette
    20 Aug 2014 | 3:00 am
    Create a copywriting swipe file! You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out! There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes! Also, don’t miss Chloe Mason Gray’s complete guide to…
  • Dominate Your Branded Search Result

    Barry Adams
    14 Aug 2014 | 3:00 am
    In most cases, SEO will focus on getting a website to rank for generic keywords that are relevant to the company’s products or services. However, often the most relevant keyword of all – the company’s brand name – is overlooked. All too frequently SEO practitioners only perform a cursory check to see if a company website ranks for its own brand name. Does a branded search deliver the website as the first result? Yes? Tick that checkbox and move on. Sometimes however, that can be too hasty a box to tick. Claiming the top spot for your own brand name isn’t always…
  • SEO Copywriting Top 10: Aug. 6-12, 2014

    Tracy Mallette
    13 Aug 2014 | 3:00 am
    Your customers are unique. Give them a USP that can’t be copied! Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1. For content goodness, Kelsey Meyer helps you discover why your content isn’t working in post #3, Heather Lloyd-Martin spices up your boring B2B biz in #4, and Ann Smarty helps you write a perfect headline. Also, is your site…
  • 5 Ways to Spice Up Your B2B Content

    Heather Lloyd-Martin
    7 Aug 2014 | 3:30 am
    News flash: B2B content doesn’t have to be boring. I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content. Yet, for many (most) B2B sites, there’s room for so much improvement. By adding just a little bit of spice, you can connect with your readers and boost your conversion rates. Here’s how to do it: Use the word “you”…
  • SEO Copywriting Top 10: July 30 to Aug. 6, 2014

    Tracy Mallette
    6 Aug 2014 | 3:00 am
    Hey, you can repurpose a toilet paper roll as a seedling pot. It’s even easier to repurpose your content! If you’re not repurposing content, you should be! Save time and energy on coming up with new content – and easily fill up that content calendar – by repackaging existing content in multiple ways. For more on how, check out Niki Payne’s guide to repurposing content in post #2. Repurposing also helps for those times when you’ve – *gasp!* – lost your writing motivation. It happens to all of us, and Len Markidan offers help in post #4. Also, to…
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • Data Geek or Storyteller? Today’s CMO Must Excel at Both

    Ben Plomion
    13 Aug 2014 | 9:00 am
    Image via BigStockPhoto.comNot too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing.Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller.Whose skills will reign supreme?Let’s be honest: The storyteller has taken a beating over the past five or so years thanks to the rise of...Read the whole entry... »        
  • The Real Truth About Social Media Metrics

    Jay Baer
    13 Aug 2014 | 4:10 am
    Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.JayToday is available on Youtube, iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).Here’s a Jay Today...Read the whole entry... »        
  • How to Easily Create Practical-Value Content to Add Value To Your Audience

    Marcus Ho
    12 Aug 2014 | 9:00 am
    In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise.For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content.But why is that?A Short Story...Read the whole entry... »        
  • 7 Roadblocks to Digital Marketing Transformation

    Paul Roetzer
    12 Aug 2014 | 3:00 am
    Image via BigStockPhoto.comThe marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices....Read the whole entry... »        
  • The 4 Ways to Find Online Influencers

    Jay Baer
    10 Aug 2014 | 7:00 am
    Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points.The 8 Things Influencers Can Do For Your BrandThere are eight activities and behaviors that...Read the whole entry... »        
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    PR 20/20 Blog

  • Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

    18 Aug 2014 | 9:05 am
    Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint, and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014). Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey. Generally speaking, marketing automation takes traditionally manual tasks and automates them. Activities such as contact management, list segmentation, lead scoring…
  • Recruiting Modern Marketers: How to Find, Evaluate and Place Great Talent

    12 Aug 2014 | 5:45 am
    October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013. With more jobs available, they are becoming harder to fill. According to Wanted Analytics’ hiring scale—a 1 to 99 ranking, with 99 representing the most hard-to-fill conditions—digital marketing positions rate an 86. It states that for every digital marketing job opening in September 2013, there were approximately eight potential candidates. As a result, competition for the most quality talent is fierce with corporations, agencies…
  • Make the Most of Your Content Brainstorm (Beyond the Basics)

    7 Aug 2014 | 4:40 am
    Behind any great piece of content is a strategic content team. Whether you regroup monthly, quarterly or weekly to crowdsource ideas, a solid content brainstorming session can fuel big blogging wins.    All content marketers write in the hopes of going viral, or at least hitting a new record for pageviews and shares. But, before calling a meeting, the first step is understanding commonalities among viral content pieces. Understand The Basics: Why Does Content Go Viral? Aristotle theorized that there were three ingredients to a solid, sharable content piece, including “ethos,…
  • Introducing The Marketing Performance Blueprint [New Book]

    4 Aug 2014 | 10:35 am
    “Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.” [The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.] The future of your business and your marketing career depend on your ability to meet increasing ROI demands and continually adapt to new marketing tools, philosophies, and channels. But the rate of change in the marketing industry is accelerating, and…
  • 10 Reasons to Attend the Inaugural MarTech Conference (Aug. 19-20)

    31 Jul 2014 | 3:00 pm
    Editor's Note: Others must have agreed that it's going to be an event worth attending—just this week the conference sold out! (Congrats, team MarTech!) Add yourself to the waiting list, follow the conversation on social, or mark your calendar for San Francisco in 2015. We’re less than a month out from the inaugural MarTech Conference in Boston, Aug. 19-20. It’s a conference aimed to prepare hybrid marketers, managers and IT pros to “harness the potential of technology-powered marketing.” PR 20/20 is looking forward to it (I’ll be there (@jessica_joellen),…
 
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    Social Media Explorer

  • Your Presence Is The Best Present You Can Present

    Matt Hollowell
    20 Aug 2014 | 3:00 am
    Flashback: My 2-year old daughter, like many 2-year-old daughters, has a doll that she has latched onto: Chandani. She carries it around; it rides in the car with us; she puts it down for naps. This particular doll has a bit of prescribed interactivity: touch her cheek, “mama”; tickle her foot, laughter; squeeze her hand, crying. My daughter does not understand why her doll cries out; however, her reaction is always the same. She does not sing to Chandani, she does not chastise her, she does not try and converse with her, she does not ignore her. She simply touches her doll’s…
  • Integrating Print Signage and Social Media to Extend Your Marketing Reach

    Katherine Halek
    19 Aug 2014 | 3:00 am
    Now is a better time than ever to use a combination of both print marketing materials and social media tactics in a glorious cycle of promotion that gets all of your great content seen. While social media is king of communication and customer engagement these days, its ubiquitous presence is making print advertising more and more of a nostalgic novelty. In a world of things digital, our brains respond to advertising that is tangible and demands to be seen. But how do you make your signage and social media accounts the perfect tag-team? There’s more to the strategy than tacking an array of…
  • Could “Prospective-Customer Service” Best Traditional Marketing?

    Matt Hollowell
    14 Aug 2014 | 3:00 am
    My latest obsession: Prospective-Customer Service (PCS) departments. Their time has come. In Nichole Kelly’s amazing blog post, Is Your Ego What’s Really Driving Your Social Presence, she asks: “…if [our social presence wasn’t] about our ego, wouldn’t it be okay to simply go out there and help people? I mean help ridiculous amounts of people with all kinds of things that have nothing to do with us?” It’s a question that I simply cannot shake. And I keep arriving at a follow-up question: Is it time for brands to focus less (a lot less) on navigating the ever-increasingly tricky…
  • What’s the point?

    Tracey Parsons
    14 Aug 2014 | 3:00 am
    For the last year, I have been lucky enough to regularly contribute to this blog. I love it and aim at all times to be useful. I do get preachy, #sorrynotsorry. I am passionate about the customer. I enjoy encouraging my fellow marketers to think about her. Consider her needs and wants. I like to spend a few hours each week in her shoes. I like to be her for a bit to tell the marketers who read this blog what she wants. And you know what she could use right now from you in social? A point. A purpose. A reason for interrupting her feed. A point is something we seem to be sorely lacking in our…
  • Can marketers tell the difference between lies and truth?

    Nichole Kelly
    12 Aug 2014 | 3:00 am
    Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract. You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen? It…
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    9 INCH MARKETING

  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A

    Stan Phelps
    6 Aug 2014 | 7:08 am
    This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in […]
  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
  • Starbucks Teen Barista Rebukes a Customer By Defending a Mother’s Right to Breastfeed

    Stan Phelps
    9 Jul 2014 | 6:05 am
    This post was originally published on Forbes.com: It’s Wednesday morning in Ottawa, Canada. Julia Wykes is out shopping with her 5-month old son. She decided to visit the Starbucks on Trainyards Drive. According to Monica Beyer at the website She Knows, “She’d planned on getting a drink to go, but her […]
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    Rex Hammock's RexBlog.com

  • Robin Williams, RIP

    Rex Hammock
    12 Aug 2014 | 6:07 am
    Six years ago, I wrote a blog post about “Why I’m Mourning Michael Jackson’s Death” in which I said this: “I think we all get crazy in our obsession with the deaths of someone like Michael Jackson because he was there, singing in the background, when we experienced so many things we hold dear. The music is still there. The memories are still there. But if Michael Jackson can die, does that mean a part of us dies with him? I think that’s what we mourn. Two years ago, I tweeted this about Whitney Houston: When someone whose music has been part of your…
  • Gonenett

    Rex Hammock
    5 Aug 2014 | 4:50 pm
    Today, the company that owns the former hometown newspaper of Nashville and 80 other cities in the U.S. announced its plans to split into two companies. (1) Gannett Good Stuff Inc. and  (2) Gannett Bad Stuff Inc. Gannett Good Stuff will be lots of TV stations and internet companies like Cars.com and CareerBuilder.com. Gannett Bad Stuff will be 81 former local newspapers that will continue their transition into local delivery van companies specializing in distributing bundled advertising circulars to the front doors of local residents each Sunday morning. The rest of the week, the vans…
  • The NYT’s Chronicle: A Timeline of the Usage of Words & Phrases

    Rex Hammock
    24 Jul 2014 | 2:01 pm
    (Above: According to Chronicle, the word “Rex” peaked a century ago. Oh well.) The New York Times has opened to the public a graphing tool called Chronicle, an N-gram viewer that generates a timeline chart of the usage of a word or phrase appearing in the New York Times during the past 162 years. The tool is very similar to Google’s Ngram Viewer a graphing tool that generates a timeline of words or phrases appearing in books scanned into the database of Google Books. Alexis Lloyd, Chronicle’s creator, explains it in this blog post. Quote: Two years ago, I created…
  • How John Seigenthaler Changed Wikipedia

    Rex Hammock
    12 Jul 2014 | 11:47 am
    John Seigenthaler, the legendary editor of Nashville’s daily newspaper, The Tennessean, died yesterday (Friday, July 11, 2014) in his Nashville home. In addition to recounting his remarkable career in journalism and public service, an event nine years ago that’s now referred to by early contributors to Wikipedia as “the Wikipedia Seigenthaler incident” earned a paragraph in Mr. Seigenthaler’s New York Time’s obituary. As a Nashvillian and admirer of Mr. Seigenthaler for decades, I was angered in 2005 by that thoughtless and vulgar prank that became one of…
  • A Simple, Clever, Why Didn’t I Think of That Idea

    Rex Hammock
    4 Jul 2014 | 12:16 pm
    For years, I’ve been fascinated with the ways in which one can tell stories with maps using simple tools Google Maps provides. (Since my first attempt at doing it, the tools have become incredibly more sophisticated). On the website for the public radio show, This American Life, I just ran across a map-as-feature that I can’t recall seeing on another news site. It could be on lots of them, I just don’t recall ever having seen it. And it could have been on This American Life’s website for years, but I just saw it for the first time today. This American Life calls the…
 
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    Article Writing & Marketing Insights - EzineArticles Blog

  • 2014 EzineArticles Summer Update!

    Kari, Senior Editor
    19 Aug 2014 | 6:57 am
    The Beaches May Be Calling, But We’ve Been Busy, Busy, Busy Hello dear expert authors! We sure have missed you these past few months. You may have been wondering where we’ve been, but trust us when we say we’ve been VERY busy making EzineArticles.com an even greater place for you and our hundreds of thousands of unique members! So what exactly have we been up to? The thing that we’re most excited about is our transition over to a 100% multi-screen website design. You may have also heard this called a “responsive” website design. What does this mean? It means that no matter what…
  • Getting Read: Essentials to Making Your Article Worth It

    Vanessa, Editorial Manager
    30 May 2014 | 8:00 am
    Most People Mess This Up – Do You? Whatever you want to get out of article writing and content marketing, there’s one thing you’re probably getting wrong: You’re focusing on the result, whether it’s traffic, profit, or exposure in general. When you focus on the result, no connection is made between you and the reader. You’re essentially just another article in a vast sea of informative articles on the Internet. Discover where your focus should be, what you can learn from a coffee shop, and how you can create loyal readers. I’ll Buy Why You Do It We…
  • Give vs. Take: “What Have Readers Done for ME Lately?”

    Vanessa, Editorial Manager
    27 May 2014 | 7:30 am
    Are You Asking the Right Question? Content creation – no matter the type – can often feel like a one-sided relationship. You seem to give and give to your audience, but no one’s taking. Before you nod in agreement, ask yourself one question: Is what you’re giving worth taking? You know what you’re giving is worth it when your audience is engaging and you’re networking with the right people. You may find all of your writing efforts have been worth it when you look back at your year and see the changes in your traffic and exposure. But more importantly, you…
  • Busting the “There Are No New Ideas” Myth

    Vanessa, Editorial Manager
    23 May 2014 | 7:00 am
    Stuck on Old Ideas As an Expert Author juggling your business and personal goals, it’s not easy to come up with an original article idea on the spot. Under the circumstances, you do your best with the resources and time you have. After all, you know the importance of maintaining a connection with your audience and you have an article deadline to meet. Pressed for time, you stick to writing what you know: The standards of your niche. But there’s one problem … Dozens of experts in your niche may also know what you know. Stuck, you exasperatedly exclaim: “There are no new…
  • 20 Tips to Help You Improve Your Focus

    Vanessa, Editorial Manager
    21 May 2014 | 7:00 am
    Achieve Better Focus for Powerful Levels of Productivity Is a lack of focus costing you? Focus can be difficult in this distraction-driven world. Who can afford all of that precious time to be wasted? Here are 20 tips to help you maintain focus on writing great articles that will build your credibility in your niche, increase exposure to readers, and help you save time to do the things you want to do. Eat Breakfast: As they say, (a healthy) breakfast is the most important meal of the day. Not only does it prevent hunger pangs, it helps your brain function. Don’t skip it – eat…
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    Straight North Internet Marketing Blog

  • Good Business Copywriters Accept Criticism Enthusiastically

    Brad Shorr
    5 Aug 2014 | 5:08 am
    Some people are attracted to a career in writing because they believe it will allow them to work independently. I’m not sure whether independence is possible in other fields of writing, but for business copywriting, independence is impossible. Quite to the contrary, business copywriting is a collaborative art. Copywriters must accept input and feedback from clients, SEO specialists, managers, designers, editors — have I left anyone out? For many copywriting assignments, creativity is not so much a matter of crafting brilliant phrasing as it is balancing the diverse needs of the…
  • It’s Always Hockey Season at Straight North

    Brad Shorr
    14 Jul 2014 | 11:46 am
    To support the Chicago Blackhawks during their 2013-14 run to repeat as Stanley Cup champions, Straight North raffled off several Blackhawks jerseys to its employees every time the Hawks won a playoff game. And although the Hawks came up a little short this year — an inch from the Finals — we’re all set to start cheering them on for next year, as you can see from the photo above. When it comes to supporting the Chicago Blackhawks, there’s no checking our enthusiasm! Hockey madness is no surprise at Straight North. CEO David Duerr, who hails from Buffalo, NY, another…
  • 5 Attributes of a Great Copyeditor

    Brad Shorr
    19 Jun 2014 | 5:43 am
    Any serious content marketing program has a first-rate copyeditor on the team. As a copywriter, I recognize the value of a great editor; unfortunately, non-writers sometimes don’t. But for any business aspiring producing high quality content (and no other type is worth producing), an editor is a must-have resource. An editor ensures that content is accurate, concise, clear, free of grammatical errors and written in a style appropriate to the target audience. Without an editor, few people will read your content and fewer still will find value in it. So, if your business is looking for a…
  • 3 Ways to Write More Persuasive Business Content

    Brad Shorr
    29 May 2014 | 9:32 am
    The more persuasively you write, the more business you’ll do — and the faster you’ll do it. Here are three proven writing tips that add persuasive power to whatever form of business content you’re working on. 1. Don’t Bury Your Lead The very first issue to address in copywriting is this: Why should somebody read what I’m writing? Notice the first sentence of this post. Why should you read a post about persuasive content? Because it will help you do more business. Is that point self evident? Maybe yes, maybe no. But for Web writing in particular, never…
  • 3 Ways to Boost Website Engagement

    Carol Roth
    13 May 2014 | 5:50 am
    Having a website is an absolute must for most any viable business nowadays. But, merely having a business website doesn’t do you any good if the only visitors that see it are your mom and some spambots from Russia. And since pretty much anybody with 10 bucks and an idea (well, let’s be honest, the idea doesn’t even really matter that much if you’ve got the 10 bucks!) can have or already has a website, getting viewers to go to your website (and purchase your offerings) amongst all of the other online competition can be a real challenge, here are 3 ways to help your business boost…
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    Jeff Korhan

  • Find Your Audience: How to Grow Sales with Digital Media

    Jeff Korhan
    20 Aug 2014 | 2:00 am
    Listen to the Episode Below (00:37:39) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 05 of This Old New Business weekly business podcast with Jeff Korhan. Do you often wish that media experts would just share a few of their better practices so you could adapt them to your business? Then join me and Ryan Hanley as we discuss some of the techniques he successfully used as Director of Marketing for a local insurance agency, many of which I also used when operating my landscaping business. This is one reason why Ryan…
  • Single Serve Content for Mobile Consumers

    Jeff Korhan
    18 Aug 2014 | 1:43 am
    We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to mind a blog post or an article, but as content consumption with mobile devices becomes the norm, you will need to redesign your content strategy to adapt. The good news is that if your business is not yet creating much content, you may find these newer methods easier to…
  • Modern Chamber Marketing: How to Successfully Build a Digital Community

    Jeff Korhan
    12 Aug 2014 | 2:23 am
    Listen to the Episode Below (00:37:55) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 4 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. Frank will share how he facilitates a vibrant Facebook group to build community that keeps its global membership actively engaged. You will find this interview especially interesting if your small business is a member of a chamber of commerce, or any other organization such as…
  • What Your Business Needs to Know About Podcasting

    Jeff Korhan
    11 Aug 2014 | 2:32 am
    If you think podcasting is for techies, think again. Apple started offering support for podcasts in iTunes in 2005, but as social media became more mainstream, it appeared that video would rule the world. It did, and to a large measure still does. What then has caused the huge resurgence in podcasts? You have it close by. It’s called the smartphone. There are billions in service now, with more than 2 million smartphones activated worldwide every day. However, this is about more than just mobile connectivity. Podcasting is proving to be invaluable for making meaningful connections that…
  • Agile Selling: How to Quickly Win with Buyers Today

    Jeff Korhan
    6 Aug 2014 | 8:20 am
    Listen to the Episode Below (00:31:21) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 3 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Jill Konrath as we tackle some of the challenges of selling that are just as relevant today as  they have been for probably most of the modern era of marketing. If you want to know how to sell in today’s ever-changing environment, you will want to listen to this the conversation. Forget about becoming an overnight selling success and learn from…
 
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    Content Mastery Guide

  • More Blogging Benefits, and When to Scrap an Unfinished Post

    Linda Dessau
    12 Aug 2014 | 5:53 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Five Ways Blogging Can Boost Your Confidence in Business In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read. © Elnur – Fotolia.com…
  • Top 10 Reasons to Use Internal and External Links on Your Business Blog

    Linda Dessau
    4 Aug 2014 | 5:45 am
    © Alex White – Fotolia.com Have you ever noticed when reading a blog post online that some words are underlined, or set apart in a different colour? Move your mouse over this text and you’ll discover that these are active hyperlinks that take you to another page – either on the same site (internal links) or a new site (external links). These types of links aren’t always as obvious as ones that say “Click here” or the ones in a navigation menu or list of products and services, but they are just as important and valuable, and here’s why: Top 5 benefits of using internal links…
  • Take Your Blogging on the Road – With Cynthia Morris of Original Impulse

    Linda Dessau
    30 Jul 2014 | 8:09 am
    When you travel, you don’t have to take a vacation from blogging. This post will help you harness the creative power of travel to keep your blogging schedule on track. I recently wrote a post for SteamFeed about two business blogging power tools. One was the idea catcher, a place to capture the juicy gems that might become your next blog post. Many people find that traveling naturally unleashes fresh ideas for blogging. Some may fit into your existing editorial calendar (the other power tool I recommended in the SteamFeed post), but if you’re anything like me, traveling tends to inspire a…
  • Two Business Blogging Power Tools You Need to Be Using

    Linda Dessau
    11 Jul 2014 | 8:12 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Do you feel like your business blogging is hit-or-miss, with more misses than hits? In my latest post for SteamFeed, I introduce two systems that work beautifully together to hone your blogging efforts and produce better results. The editorial calendar puts a structure around how blogging will achieve your business’s marketing goals, by plotting out exactly how and when you’ll produce relevant content for your audience. Once that structure is in place, your mind is free…
  • Before You Share a Link on Social Media, Answer These Five Questions

    Linda Dessau
    2 Jul 2014 | 4:45 am
    Content curation is an excellent way to extend your reach on social media. By consistently and strategically sharing the right kinds of links, you can: Build your personal brand (reputation) as an expert in a topic Be more active and visible on social media Enhance your relationships by being helpful But wait! © vgstudio – Fotolia.com Can sharing the wrong links in the wrong way detract from your social media activity and damage your reputation? Yes, absolutely! That’s why I encourage you to review these five questions before you share a link. If you can’t answer yes to every one,…
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    SchneiderB.com

  • Should Schools Bother With Instagram?

    Guest Post
    28 Jul 2014 | 1:00 am
    Should Schools Bother With Instagram? The question begs for whether school marketing directors should bother putting time and effort into the newer social media platforms popping up each year. As we all know, a school marketing director’s time is precious, and dabbling in new social platforms is generally not on top of the to-do list. […] The post Should Schools Bother With Instagram? appeared first on Internet Marketing For Schools.
  • People are Talking About You…Without You

    Guest Post
    2 Jul 2014 | 1:00 am
    Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […] The post People are Talking About You…Without You appeared first on Internet Marketing For Schools.
  • #009: The End of Chuck’s Corner with Chuck Will [Podcast]

    Brendan Schneider
    25 Jun 2014 | 1:00 am
    When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For 15 […] The post #009: The End of Chuck’s Corner with Chuck Will [Podcast] appeared first on Internet Marketing For Schools.
  • Show, Don’t Tell Marketing Made Easier With iPhone Video

    Guest Post
    18 Jun 2014 | 1:00 am
    I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […] The post Show, Don’t Tell Marketing Made Easier With iPhone Video appeared first on Internet Marketing For Schools.
  • The End of the Weekend Update

    Brendan Schneider
    17 May 2014 | 1:00 am
    Geoffrey Chaucer, in his poem Troilus and Criseyde, wrote, “…all good things must come to an end.” If I may be a little presumptuous, I am writing to share that my Weekend Update blog post is ending after almost four years. While I hope that you’ve found value in the Weekend Update I’ve been thinking quite a […] The post The End of the Weekend Update appeared first on Internet Marketing For Schools.
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    OpenView Blog

  • Meet the Portfolio: How Sonian’s Sales Organization Uses Scrum to Hit Their Number

    Devon McDonald
    18 Aug 2014 | 9:55 am
    Sonian's VP of Sales Jenn McAuliffe explains how her team is adopting Scrum for sales success — getting laser focused and hitting their numbers. via OpenView Labs ↬ Meet the Portfolio: How Sonian’s Sales Organization Uses Scrum to Hit Their Number
  • Ask a VC: Your Questions Answered

    Ricky Pelletier
    14 Aug 2014 | 9:00 am
    I said, “Ask us anything.” And you did. In this VC questions answered post I'm providing five responses to help give a clearer picture how VCs work. via OpenView Labs ↬ Ask a VC: Your Questions Answered
  • Anatomy of a Startup Scene: What Austin Can Teach Other Growing Tech Hubs

    Josh Zywien
    12 Aug 2014 | 9:00 am
    What does it really take for a town to grow into a hot startup scene? Entrepreneur and investor Sam Decker reveals the factors he thinks make up the DNA of a tech hotbed. via OpenView Labs ↬ Anatomy of a Startup Scene: What Austin Can Teach Other Growing Tech Hubs
  • OpenView’s Portfolio Takes On Viral Fundraising

    Morgan Burke
    11 Aug 2014 | 1:07 pm
    As I’m sure you’ve noticed, we are in the throws of a viral fundraising phenomenon called the #IceBucketChallenge to help raise awareness and funds for ALS (commonly known as Lou Gehrig’s disease). Over the past two weeks, the months-old challenge has exploded across social media outlets and particularly in the Boston area, thanks in large part to… via OpenView Labs ↬ OpenView’s Portfolio Takes On Viral Fundraising
  • Product-Market Fit Isn’t Enough for Viral Growth

    Blake Bartlett
    11 Aug 2014 | 9:00 am
    Companies that have achieved viral growth don't just have product/market fit. They've also reduced friction to the point that their product is their primary marketing asset. via OpenView Labs ↬ Product-Market Fit Isn’t Enough for Viral Growth
 
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    GeorgePasswater.com

  • Successful Content Marketing Needs a Plan

    George
    7 Aug 2014 | 12:30 pm
    Content marketing is powerful. It works, if you do it right. When I consult with new prospects, many just think blogging is just writing about anything that pops into your mind. Not only that, they think you can come up with your topics and write it in a matter of minutes. Hold on there, Tex! Sure, you can put up a blog post quick, but will it do what you expect out of it? Ah, that’s the question. You see, to make content marketing work and bring in qualified leads to your business, you must plan ahead. Plan ahead, you say? That’s a revelation for many…especially those who…
  • Landing Pages: 5 Points to Remember for More Conversions

    George
    12 Jun 2013 | 5:00 am
    As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page. Done right, they will be a primary tool in your conversion toolbox. Now, yes, done right, they convert like crazy and get you more leads, but done wrong, you’re wasting a lot of effort on a little return. From different clients and others I’ve seen on the web, there are many who understand how landing pages work, but don’t always do it right. Now I’ve been a part of many a project where I’ve built and even improved…
  • 3 Reasons to Use Buyer Personas in Your Content Marketing

    George
    7 Jun 2013 | 11:39 am
    Who are you writing to? What types of offers do you present in your content marketing? If you don’t know the answers to these questions, you need to invest in nailing down who defines your target reader and/or buyer. Sure, you could just bang out content and throw it against the wall and see who reads it. Although something many might do, I know it doesn’t speak to who reads it, let alone help you generate any leads. Now you might be saying, “All valid, but WHY do I need to use a buyer persona in my content marketing?” 3 Reasons for Buyer Personas in Content Marketing You can’t be…
  • Are You Making These 3 Email Marketing Mistakes?

    George
    28 May 2013 | 12:07 pm
    How many unsubscribes did you get from your email list today? It’s normal to get some, but if you’re getting a mass exodus from your list, you might want to reconsider what you do with your email marketing. To calm the tides of people leaving your list, let’s look at 3 mistakes you should avoid to keep more email subscribers. 1. Irrelevant content Do your subscribers wait in anticipation for your emails? Or do your emails make your readers fall to sleep? Be sure your content is relevant to their needs and keeps them chomping at the bit for more. That means finding out what your audience…
  • How to Get More Sales out of Your Email Newsletter

    George
    14 Dec 2012 | 7:17 am
    Great googly moogly! How many times I’ve got them or had prospective clients have them? What am I talking about? Email newsletters that have no thought into them. They are powerful tools to nurture leads into opportunities and ultimately sales; only if you do it the right way. I have a checklist of sorts I follow for this and today, I’m going to share part of it. Segmented Target Readers I’ve talked about a target or “perfect” reader for your content. It’s someone you picture across from you as you’re crafting your email. Now, for an email newsletter that gets prospects talking,…
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    Content Marketing Blog

  • Is Quality Content Worth the Cost?

    Dechay Watts
    14 Aug 2014 | 5:00 am
    “We have made a decision and although it was an extremely hard one, we’ve decided to go with a different agency. This was based purely on cost and what made the decision even more difficult was the fact your content was in actual fact slightly better,” -  a recent prospect. Sometimes prospects ask for sample content when they are looking for a long-term relationship with us as a content marketing agency.  We typically steer clear of these requests because the amount of ramp up time required to create quality content is just too much to deliver for free.  But, if they want…
  • Being HubSpot Certified Silver Level and What it Means for You

    Andrea Miller
    6 Aug 2014 | 5:30 am
    We recently reached a major milestone for our inbound marketing firm. SPROUT Content has achieved the Silver Level Agency Partner Certification from HubSpot. HubSpot's tier structure is based on revenue, retention, engagement and client satisfaction. By reaching the Silver Level mark, we are being recognized for bringing in new clients, fully utilizing the HubSpot platform and tools and maintaining happy clients. It also demonstrates our committment to be innovative in the marketplace, stay up to date on industry happenings and grants us access to more resources that we can share with our…
  • Hiring In-house vs. Agency for your Inbound Marketing

    Chris Hawkins
    30 Jul 2014 | 5:30 am
    Blog posts, white papers, case studies, ebooks, articles, press releases, on-page SEO, off-page SEO, SEO strategy, Google analytics, content strategy, buyer personas, campaigns, lead generation, lead nurturing, landing pages, calls-to-action, social media, marketing automation, CMS expertise, go-to-market strategy, marketing collateral, market/competitor research, infographics, video, webinars…. This is just some of what you get from an inbound marketing agency. It also may be a list of requirements for your next marketing hire.   Deciding whether to hire an in-house marketer or an…
  • Maximizing the Reach of Your Content Marketing

    Justin Lambert
    25 Jul 2014 | 5:30 am
    If a tree falls in the forest, and no one is around to hear it, does it make a sound?  Sure, that little diddy has been around for centuries, and it's a bit trite. But how about the 2014 version: If a blog post is published, but no one knows about it, is it really there? As Gary Vaynerchuk famously said, “Content is King, but Distribution is Queen – and she runs the house.” Creating incredible content is a vital piece of the inbound marketing puzzle, but no matter how awesome your content is, it has to be effectively distributed to make an impact. And this is an area where many…
  • How to Brainstorm to Avoid "Boring" Content

    Molly Bruno
    23 Jul 2014 | 5:30 am
    Brainstorming. The name itself sounds grueling. Whether you carry out brainstorming with lists, research, or meetings, coming up ideas for new content can seem like tedious work. If the thought of brainstorming for your industry is enough to induce yawning, then it’s time to rethink your method. It goes without saying that no one wants to write or read boring content. Even if you are in one of the most technical, unglamorous or what some may consider "boring" industries, you have the same opportunity as consumer brands to come up with amazing content. To avoid a creativity slump, there are…
 
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    Content Marketing for Technology

  • Content marketing and online courseware

    Anne Janzer
    4 Aug 2014 | 11:35 am
    Content marketing aims to educate and inform. And what’s more educational, at scale, than Massively Open Online Courseware (MOOC)? I was struck by the content marketing possibilities of online courseware after completing an online class on Sustainability and Business Innovation presented by Peter Graf, former Chief Sustainability Officer for SAP, on the OpenSAP platform.    by  gadgetdude  The class had all the hallmarks of traditional courses, including lectures, quizzes, discussions, assignments and a final exam. It spanned six weeks. More than 17,000 people enrolled in the…
  • Is your business website a lekker?

    Anne Janzer
    1 May 2014 | 9:07 am
    No, that’s not a typo – “lekking” is at term in animal behavior that means self-aggrandizing behavior (usually for the purpose of attracting mates). I didn’t know that term before encountering it in Adam Grant’s brilliant book Give and Take: A Revolutionary Approach to Success. (I highly recommend the book, by the way.)   by  Michael Bentley  Grant argues that it’s helpful to be able to identify the ‘takers’ in any business – the people who act on their own interests to the exclusion of the interests of others. He suggests that investors looking at a company’s…
  • Measuring content marketing effectiveness

    Anne Janzer
    9 Apr 2014 | 9:49 am
    How do you measure the performance of your content marketing?  LinkedIn recently introduced a Content Marketing Score to track and benchmark the performance of content on the LinkedIn network. This effort highlights a larger issue – it’s tough to track the effectiveness of content marketing efforts. We’re not great at tracking marketing in general The most recent release of the Duke CMO Survey confirms the scope of the problem. Conducted twice a year through the Duke Fuqua School of Business, the survey is a rich source of information about trends in marketing. You can…
  • 5 strategies for faster customer story approvals

    Anne Janzer
    21 Feb 2014 | 11:31 am
    Customer stories often have bad rap in marketing organizations.  Everyone loves them when they’re done. But the process of publishing customer stories can be difficult – you’ve got to line up interviews with the customers, write and edit the story, and then get the customer’s approval. The last step (approval) can drag on for weeks or months – or worse. There’s nothing more frustrating than creating a customer story that never sees the light of day. A stalled approval process is often a symptom of flaws in the story development process. Here are five strategies for keeping…
  • Empowerment marketing: The next big thing (I hope!)

    Anne Janzer
    4 Feb 2014 | 9:15 am
    Looking for the next big thing in marketing? I’d suggest reading Jonah Sach’s Winning the Story Wars. Marketers have been hearing for some time the importance of telling a story. This book considers the broader perspective of how you choose to use those stories. Sachs labels most traditional marketing techniques as inadequacy marketing: you highlight a need or want, then offer a product or service as a ‘magic solution’ for that need. Buying something is the answer to any problem. Contrast this with what he calls empowerment marketing – marketing your brand as something that empowers…
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    Content Science

  • What’s Your Content Snapscore?

    Colleen Jones
    16 Aug 2014 | 7:35 am
    Well, what is a Snapscore, you might ask? It’s a new feature we just released on ContentWRX to give you almost instant insight into your content’s performance. Snapscore collects feedback about your web content from a very small small sample of users and then offers a score. At the same time, you get to sample some other ContentWRX features, such as the dashboard, analysis, and recommendations. I don’t intend Snapscore to be a comprehensive evaluation. But I do see it as an easy and useful first step toward more actionable content intelligence. The best part? ContentWRX…
  • Four for Friday – Content Science Updates

    Colleen Jones
    8 Aug 2014 | 7:52 am
    Time flies when you’re having content fun. By fun, I mean working hard to form content strategy and bring it to life (and then perhaps sipping some Jameson). In the process, we’ve made some changes and achieved some milestones. I’m proud of these Content Science updates but, more importantly, excited about how they enable us to better serve our clients and contribute to the wider content strategy community. (You know by now my favorite cliche is win-win.) What are these updates exactly? Let’s get right to it. 1. ContentWRX 2.0 Is Live Our proprietary content…
  • It’s Time for More Women in Technology

    Colleen Jones
    22 Jul 2014 | 8:24 am
    I admit it. Part of me wishes we didn’t have to talk about the many challenges surrounding women in technology. I like to focus on solving problems or building innovations such as ContentWRX through technology. I hate for a conversation about gender and tech to devolve into sensationalist tripe and distract from the work. But, the reality today is these gender equality challenges themselves are both distracting and delaying progress in the work. It’s time–really way past time–to shed light on these challenges and overcome them (and hopefully get back to the work…
  • With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars

    Kevin Howarth
    10 Jul 2014 | 11:47 am
    Casey Kasem – 1989 photo by Alan Light As a kid in the 1980s, I liked music. A lot. I asked for and received vinyl albums for Christmas and birthdays, and I constantly listened to the radio. Above all, I eagerly awaited each Sunday for the Holy Grail of music: Casey Kasem’s American Top 40. For me, through masterful content curation it distilled the best of the best songs into four hours of radio. I sat with anticipation as Kasem played each song until the drum roll arrived and…he played the number one song of the week. I loved it. Why bring up Kasem in a content-focused blog? The…
  • Beyond Translation: Lessons in International Content Strategy

    Kevin Howarth
    26 Jun 2014 | 4:42 am
    Alan Porter So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Thus, Caterpillar decided to make Chinese one of the four languages they used for their…
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    Jontusmedia

  • Beyond the Business Card – Podcast

    Jon
    15 Aug 2014 | 4:18 pm
    Launched July 2014 for Mygooi, an American marketing and technology platform. A series of insider tips, practical advice and industry news geared to help you get the best from digital marketing. Beyond the Business Card is brought to you by a team of experts lead by Jon Buscall and Bernie J. Mitchell for Mygooi. We share the latest tools, techniques and strategies to help you make the most of mobile, wearable, and traditional browser-based digital marketing. Produced by JontusMedia.com for Mygooi. Sample Episode Notes Concept, production and content creation: JontusMedia. Artwork:…
  • Improve Your Website About Page

    Jon
    12 Aug 2014 | 11:30 am
    Following hot on the heels of episode 125, which looked at Optimizing the Home Page, this weeks show looks at some of the things you can do to improve the effectiveness of your About Page. Listen Now [ Right-click to download | Subscribe in iTunes] Links Mentioned in the Show Beyond the Business Card – a new podcast we’re making for a client. Mark Schaefer’s About Page Cliff Ravenscraft’s About Page Site Visibility’s About Page OKD’s About Page Other Ways to Listen to the Podcast: Get the Android App Click here to download the mp3 Click here to subscribe in…
  • Optimizing the Home Page

    Jon
    4 Aug 2014 | 3:45 am
    Hey, the podcast is back after a few week’s summer hiatus. Yes, I’ve been over to Japan and didn’t quite manage to get a show out. But enough of that !!! Now we’re back. Listen Now! Just do it! [ Right-click to download ] In episode 125 I focus on that one page you seem to get most visitors to your website: the Home Page. This is the first in a series of shows where I look at key pages on your website. So watch out for forthcoming shows in the next few weeks on the About Page, Contact Page, Blog Page and something a bit secret. As far as I’m concerned the most…
  • Do You Know Why Facebook and Twitter are Better Than SEO?

    Jenn Whinnem
    1 Jul 2014 | 6:42 pm
    Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website? They’re not! Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if you don’t focus on your audience. When both are used correctly, however, I can guarantee you will find your customers and move them into your sales funnel. Don’t believe me? Why SEO is Not Enough Let’s say you have an online storefront selling vitamins and supplements. When you look at your analytics,…
  • Online Marketing Tools to Help Your Business

    Jon
    23 Jun 2014 | 6:33 am
    It’s really hard not to be overwhelmed by the myriad social media tools available in 2014. Almost on a weekly basis I discover something new to try. Like a magpie, I can’t help but collect bright, shiny new things. So I am always looking for the perfect solution to help with online marketing and happily trial new products. In this week’s show I talk through some of the services I’ve recently been trying and share my thoughts and recommendations on how you could use them as part of your marketing mix. Click to Listen [ Right-click to download ] OptinMonster This premium…
 
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    Industrial Marketing Today

  • 3 Online Content Tips for Industrial Distributors to Differentiate Themselves

    Achinta Mitra
    18 Aug 2014 | 1:57 pm
    Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [...] The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read…
  • Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

    Achinta Mitra
    11 Aug 2014 | 12:09 pm
    If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you have read many of the dire headlines about the critical skills gap in the industrial [...] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

    Achinta Mitra
    22 Jul 2014 | 12:05 pm
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [...] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for…
  • Content Marketing for Industrial Distributors

    Achinta Mitra
    7 Jul 2014 | 11:31 am
    Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [...] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • Better Industrial Marketing Doesn’t Mean More Technology

    Achinta Mitra
    20 Jun 2014 | 8:35 am
    Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up and down with joy, right? Not so fast! Why do I [...] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
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    Nxtbook Media

  • Brand Archetype Seminar Hits the Mark

    Joy Beachy
    13 Aug 2014 | 5:46 am
    Some of you might be here because want to have a distinctive brand. You want to understand how to position your brand against competitors who you might perceive are smarter or sexier than you are. Or you feel like whenever you go to do marketing you start over: who are we? what are we trying to do here? what are we trying to be? So opens Head of Tales / Marketing Director Marcus Grimm’s presentation, Who Do You Think You Are? held on Wednesday, August 6th. He goes on to talk about what stories exist in our conscious (brand) and subconscious (archetypes) and how to help them align to…
  • How to Find Content for Your Company Blog

    Joy Beachy
    12 Aug 2014 | 1:25 pm
    While you won’t need to worry about robots – like this hamburger-flipping model -  taking over your job anytime soon, there is one bot you should spend significant time thinking about: the search bot. It’s no secret that search engines like Google use bots to comb the web for relevant, helpful information to match to your audience’s search queries, and it’s been your job to convince the bot to stop at your page more often than at your competitors’. While there’s a lot that goes into convincing an algorithm-based bot your site is valuable, one…
  • The Digital Union: How to Reach Out to Your Stakeholders

    Joy Beachy
    12 Aug 2014 | 8:18 am
    Written by Michael Mand of Nxtbook Media’s European Office Trades Unions exist for a very specific purpose; to represent their members to the best of their ability and to protect, promote and inform them through their working lives. The key to this is, of course, communication. It is vital that Union officials are aware of their members’ concerns – be it working conditions, or a need for training and self-improvement opportunities – and equally important that they are able to effectively communicate relevant information in the opposite direction. This means that they are…
  • Nxtbook-It and Crawl Early Bird Deadline This Week

    Joy Beachy
    6 Aug 2014 | 4:29 am
    Your early bird deadline for the revolutionary Nxtbook-It and Crawl 1 mile race is almost here! Register now to claim your lower entry fee and to guarantee you receive a race T-shirt. You won’t want to miss your chance to be a part of the fun, whether you want to compete in a timed heat, participate in the Fun Run/Walk, or celebrate the victories at one of the nearby pubs. Nxtbook-It and Crawl supports three charities: JDRF, Pet Pantry of Lancaster County and One Run Together. The 1-mile race is 1-of-a-kind for Lancaster, followed by a pub crawl that’s open to runners and non-runners…
  • Let’s Talk Late Stage Content: Risk v Trust

    Joy Beachy
    6 Aug 2014 | 4:25 am
    Whether buying a toothbrush or a life insurance plan, every purchase has an element of risk to it. No one wants to buy the wrong thing, pay more for the exact same product, or purchase something that doesn’t tick all the boxes in his or her personal list of needs. For, as we’ve talked about in previous articles, your customers are in fact building and defining their needs during their period of early and mid-stage research. (If you’ve missed those articles, go here.) Now they are looking to solidify which brand will offer the best product or service to match their needs or challenges.
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    ContentLEAD

  • Q&A: What are ‘premium’ content formats and how do they drive marketing results?

    Alex Butzbach
    19 Aug 2014 | 12:45 pm
    Every small business has its own unique goals, so each one’s customers are going to follow different patterns before eventually converting. This requires many kinds of content, from daily blog posts to analytics pieces to whitepapers. Knowing when to publish standard content like news articles or when to focus on in-depth case studies can be challenging. This guide contains questions you might have about your own strategy, with answers that should shed some light on when you may want to embrace more nuanced content formats. 1. How is this different from standard blog content? Standard…
  • Your Facebook page is actually driving people to your website content – The best for referral traffic

    Alex Butzbach
    19 Aug 2014 | 6:44 am
    Facebook isn’t just some stand-alone tool for conversing with your customers and getting new people in the door (no matter how much you wish it were). However, it is a fantastic supplement to content marketing strategies. The things you share on social networks aren’t going to necessarily show up in search results, but sites like Facebook can actually drive social media users to your website, where you can convert them. Here are some of the most important reasons why: Facebook rules the referral world You want the bulk of traffic going to your site to come from organic search,…
  • Use premium content if you have a long sales pipeline (Video)

    Alex Butzbach
    18 Aug 2014 | 8:07 am
    Hi, Alex Butzbach here. Last week, we hosted a live webinar to discuss an important distinction in the content we produce: standard versus premium. One isn’t better than the other – they just help accomplish different goals. So depending on your overall strategy, you might be better of with content marketing blog posts or in-depth whitepapers – or both. For example, let’s say your small business is an ecommerce company, and you sell t-shirts online. A long, well-researched case study about how successful your t-shirts are among consumers isn’t really going to…
  • Illustrated guide to Facebook brand pages: Getting your small business out there

    Alex Butzbach
    15 Aug 2014 | 11:07 am
    Facebook isn’t just a tool for supplementing your larger content marketing strategy. It’s an essential part of making sure your name is out there. A recent study by G/O Digital found that 62 percent of Millennial customers look at company Facebook pages before making online purchases, and 58 percent do so before buying things in-store. It’s already important, and it’s only going to become more useful going forward. But how do you set up a brand page on Facebook? Here’s a handy illustrated guide. You’re going to need to use your own Facebook profile so the…
  • Track social referral traffic for better content marketing (Video)

    Justin Gagnon
    15 Aug 2014 | 6:31 am
    Hi, Justin Gagnon here with a small business marketing tip. We’ve spent the week talking about how blog content and social media are connected. But to really understand how your social campaign and site copy match up, it’s best to go under the hood. If you use multiple networks, it probably won’t come as a surprise that Facebook is responsible for A LOT of your visitors. When the whole network went down recently, news traffic on the entire web dropped by 3 percent. Mobile traffic was down almost 9 percent – and Facebook was only unavailble for just under an hour. But…
 
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    HarrisonAmy

  • Screenwriting Tips for Compelling Business Content #4: If You Promise a Climax… Deliver

    Amy Harrison
    18 Aug 2014 | 2:11 am
    Kaffee: Colonel Jessup, did you order the Code Red?! Judge: You don’t have to answer that question! Jessup: I’ll answer the question. you want answers? Kaffee: I think I’m entitled! Jessup: You want answers?! Kaffee: I want the truth! Jessup: You can’t handle the truth! A Few Good Men. Every great script has a climax or resolution, known as the dénouement (French for ‘outcome’ or ‘settlement’). It’s a critical part and must pull all of the strands of the story together to leave the audience feeling satisfied. However, putting everything into one particular scene is a risky…
  • Screenwriting Tips for Compelling Business Content #3: Keep Moving

    Amy Harrison
    13 Aug 2014 | 10:38 pm
    “Pop quiz hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do?” – Howard Payne, Speed. Strong scripts, like strong blog posts (and sharks if they want to stay alive), have to maintain a swift pace. The greatest films never seem too long to their fans. They push you  from one scene to the next using suspense, surprise, dialogue, intrigue and a number of other screenwriting tricks to keep your attention. Fortunately you don’t need an in-depth understanding of all of these techniques to know how…
  • AmyTV 26: Creating Memorable Tutorials That Attract Customers

    Amy Harrison
    31 Jul 2014 | 9:46 pm
    This episode of AmyTV looks at 3 simple tips to remember if you want to woo your customer with tutorial content. If you’re a plumber and become known as the go-to guy on the web for fixing baths and general plumbing maintenance expertise, you’re going to raise your profile and in turn increase exposure of your business to your ideal customer. It’s a no-brainer really, not only does it increase visibility but this is one of the easiest pieces of content to create for a business because it’s based on your own knowledge. 1: Aim it at the correct skill level You…
  • Screenwriting Secrets for Enchanting Content #2: Action in The First 3 Lines

    Amy Harrison
    23 Jul 2014 | 4:13 am
    This is the second part in a short series of screenwriting tips you can steal to increase engagement with your business content. Long beginnings make audiences snooze. When it comes to cinema, the reason film-goers will persevere with a dull opening is either out of curiosity or because they paid for their ticket and a large bucket of popcorn. Unfortunately, your readers aren’t buying popcorn to read your blog. If you don’t grab them from the word go, you’ll suffer from the “shit, click” syndrome. Someone visits your blog, doesn’t like what they see and clicks through to…
  • Screenwriting Secrets For Enchanting Corporate Content: #1 Conflict

    Amy Harrison
    17 Jul 2014 | 12:15 am
    If you’re using online content to sell your product or service, one rule can set you apart from other businesses doing the same. Instead of only listing the facts and features of your product, steal the advantage by using content to tell a memorable story about your business. The idea that powerful stories capture attention is nothing new, but knowing how to apply this technique to your business content can be a challenge. That’s why in this new series, I’m listing some of the top screenwriting techniques that have been capturing and keeping audience attention for years, while showing…
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    Writing Tips & ePublishing Adventures!

  • Are You Obsessed With Word Count?

    Lisa Angelettie
    11 Aug 2014 | 7:37 pm
    I love this piece over on CreateSpace by Richard Ridley on word count paralysis. Sometimes I am guilty of this and it was refreshing to see that other writers feel the same. Sometimes staring at the blinking cursor on your computer screen can make it morph into a stop sign and prevent you from holding a thought long enough to tap it out on your keyboard. It can be an unintentional panic signal that freezes your fingers in place and fills you with heaping helpings of writer’s doubt. Your focus shifts from what you want to write to how many words you must write before you will allow…
  • I believe this!

    Lisa Angelettie
    28 Jul 2014 | 11:32 am
    The post I believe this! appeared first on Writing Tips & ePublishing Adventures!.
  • Is Kindle Unlimited Good For Authors?

    Lisa Angelettie
    23 Jul 2014 | 11:02 am
    Have you heard about Amazon’s new book subscription service titled Kindle Unlimited? For $9.99 a month you can download and read Kindle ebooks and audio books to your heart’s content. Basically it’s like Netflix for readers and to me it’s a great deal for readers. The cost per month is basically the expense of two ebooks and if you are a voracious reader like myself, then it makes total sense. But is Kindle Unlimited great for authors? Since the program just launched, I’m not going to make a rash judgement. I’m actually taking the wait and see approach and…
  • What Is Digital Rights Management (DRM) And Should I Use It?

    Lisa Angelettie
    21 Jul 2014 | 8:12 am
    Very interesting stuff is going on in the digital media world right now. Right around the same time a new report over on Author Earnings came out which included information on DRM, my husband (music producer) received a letter in the mail from his distribution company about DRM for his work. Everybody is talking about digital rights management. It’s a super hot topic, so what is it? Digital Rights Management, or DRM, is the encryption lock applied to electronic entertainment. The film, music, video game, and book industries all employ DRM. Unfortunately it is not very difficult for a…
  • Should You Participate In Direct Sales Of Your Books?

    Lisa Angelettie
    15 Jul 2014 | 5:00 am
    There is a growing debate in the publishing stratosphere on whether or not writers and publishers should start aggressively pursuing direct sales of books in an effort to eliminate the middle man (Amazon). Visit any number of writer and/or small publisher sites and  you will no doubt read a wide variety of opinions on the matter. Many of my readers are entrepreneurs first and writers second OR some want to create a business around publishing information. We are different. We already know the benefit of direct sales and many of us are already doing this. In fact, this may be ALL that you do…
 
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    Ron's Copy-e-Writing Blog

  • 3 Ways To Use RSS Feeds To Power Your Twitter Account

    Ron C
    20 Aug 2014 | 1:44 am
    Finding the time and resources to keep Twitter updated can often be a challenge for the average business owner. So I’m always on the look out for tools that can help with the process and take... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Short Guide To Content Marketing Strategy

    Ron C
    14 Aug 2014 | 10:46 pm
    According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Copywriting Experts Teach You Secrets Of Writing A Great Sales Copy

    Ron C
    13 Aug 2014 | 5:44 am
    When it comes to copywriting, I second Jessica from Fireyourmentor where she posts that the top three performing sales copies are… “Storytelling copy Write with a purpose to the reader so... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Let The Falling Stars Be Your Inspiration Of Life

    Ron C
    12 Aug 2014 | 6:05 am
    Here’s an wonderful post from Commonsenseliving.co.in. It will be raining stars tonight. When was the last time you craned your neck to look up at the night sky? If you look up tonight, you can... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What Is Life Made Up Of?

    Ron C
    11 Aug 2014 | 3:50 am
    Life is made up of a massive number of tiny impulses. As we act upon and react to these impulses, our own, and those of the people around us, we weave an intricate tapestry, actively participating in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    WTBWY

  • My Big Fat Blogging Tools Rundown

    Justin P Lambert
    6 Aug 2014 | 2:17 pm
    I’ve never done a tools rundown quite like this one, so I hope it works for you.  If you’re interested in content marketing, especially through blogging (which is a no-brainer, in my mind) then you should find it really helpful.  If you have anything to add or corrections you think I should make, by all […]
  • How Do I Do Content Marketing?

    Justin P Lambert
    10 Jul 2014 | 8:32 am
    Photo courtesy of alandot(CC No Derivatives) It’s actually super simple.   See, first you start out by being just a little bit out there.  Awkwardly so, perhaps.  Like this alpaca. (Or is it a llama?  I always get those two confused.) Photo courtesy of upyernoz(CC Attribution) Then, you take some quiet time to meditatively… meditate […]
  • Content Strategy – Delivering Stories People Want to Hear

    Justin P Lambert
    9 Jul 2014 | 5:00 am
    Photo courtesy of familymwr(CC Attribution) There’s a fine line between keeping up with the Joneses and looking exactly like the Joneses. One usually makes good business sense, the other just makes you look silly. When it comes to your content strategy, there’s going to inevitably be some “keeping up with the Joneses” involved.  For instance, […]
  • The Content Marketing Package – Is It Right For You?

    Justin P Lambert
    8 Jul 2014 | 5:00 am
    Photo courtesy of Smithsonian Institution(CC No Copyright) The Content Marketing Package In an effort to infuse some normalcy and predictability into a notoriously unpredictable industry, content marketing professionals have recently been putting a lot of focus on the content marketing package. I’ve done it myself, because I honestly feel it’s a worthwhile option in many […]
  • TEDx Talk: Never Laugh at Live Dragons

    Justin P Lambert
    26 Jun 2014 | 6:33 am
    I’m excited to finally be able to share this video of my TEDx presentation last year in Hickory, NC.  Unfortunately, due to a number of technical issues apparently caused by my appearance on the stage, it took the team a long time to get the video to its current state of mediocrity.  But, you can […]
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    Right Mix Marketing Blog

  • 26 Niche Crowdfunding Sites to Raise Money for Any Project

    Tom Treanor
    14 Aug 2014 | 1:36 pm
    Crowdfunding is a great way to raise funds for almost any kind of project, cause or event. But not all crowdfunding sites are the same – the rules vary and the success may depend on using a site focused on the right niche. See the crowdfunding sites helow to pick the right site for your project. For a description of each site, go here: Niche Crowdfunding Sites Explained Top Crowdfunding Sites View more lists from Wrike Team
  • Social Media Marketing Go / No Go Decision Tree (Infographic)

    Tom Treanor
    13 Aug 2014 | 4:02 pm
    You’re just about to launch (or are already running) a social media program. Use this decision tree to determine whether you’re doing enough to get a return on your efforts. In this infographic, you’ll find the key ingredients include: Enough patience to allow it to develop A dedicated resource Willingness to share others’ content Willingness to engage in two-way exchanges online Original content created by your company Ability to handle and deal with negative comments Ability to convert visitors into prospects Ability to find your target audience online What else do…
  • Massive Infographic Submission Sites List

    Tom Treanor
    24 Jul 2014 | 4:28 pm
    If you produce infographics, a key element of the distribution process is to submit them to infographics sites. These sites will display your infographic and help your work reach the widest audience possible. Here is a Listly list of Infographics Submission Sites. Make it even larger by submitting relevant sites that you use! Infographic Submission Sites 1. Directory of Infographics The most comprehensive infographics directory on the internet. Submit your infographics for free. Infographics promotion Added by Faiz Sheikh on Dec 17, 2013 1 votes Comments    Relist   Share…
  • Project Management Essential: Gantt Chart (Infographic)

    Tom Treanor
    24 Jul 2014 | 4:12 pm
    If you run projects large or small, a key visual tool that you can use to manage your team is called a Gantt chart. Even if you don’t use a specific project management software application, you can use basic office tools to map out your projects in this graphical format. I often used MS Powerpoint to quickly map out initial project plans when I worked for a Fortune 50 company. See the very informative infographic below to grasp the key elements of Gantt charts including: The history of Gantt charts and how they’ve been used in the past The anatomy of the charts – including…
  • 5 Online Productivity Tools To Power Your Business (That You Might Not Know About)

    Tom Treanor
    11 Jun 2014 | 2:19 pm
    There are a lot of tools out there to power your business. Unfortunately, you can spend a lot of time and (sometimes) money testing them out. Based on this post “25 tools to power your startup”, I pulled out 5 tools that anyone from a solopreneur to a startup to a group within an Enterprise can use for free – either as a test or on an ongoing basis. Let me know in the comments which tools you use to power your business! 5 Tools to Power Your Business (and the details on free usage) Jing screen captures Amazingly useful for screen shots and videos. Hosts them in the cloud and you…
 
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    The Integrated Marketing Blog from D Custom

  • Editorial boards are for marketing departments too

    Elise Anthony
    19 Aug 2014 | 8:02 am
    The disruptive force of social media stripped away the appeal of an advisory panel or editorial board as marketing departments scrambled to evolve. This old-school idea lost its allure. Yet, when community engagement is at stake, editorial boards are for marketing departments too. The post Editorial boards are for marketing departments too appeared first on D Custom.
  • Friday Five: Viral challenge gives CEOs the chills

    Callie Leahy
    15 Aug 2014 | 12:51 pm
    You know you’ve made it big when Facebook CEO Mark Zuckerberg participates in your campaign. Here’s what makes the #IceBucketChallenge a viral success. The post Friday Five: Viral challenge gives CEOs the chills appeared first on D Custom.
  • Friday Five: Disney says TV ads are out, online ads in

    Guest Contributor
    8 Aug 2014 | 9:38 am
    Disney has decided the explosion of digital ads are consequently killing TV advertising. The post Friday Five: Disney says TV ads are out, online ads in appeared first on D Custom.
  • Creative nirvana: the six essentials of client-agency partnerships

    Gordon Locke
    4 Aug 2014 | 1:47 pm
    When client-agency partnership nirvana is reached, creative ideas flow freely and execution gets results. The post Creative nirvana: the six essentials of client-agency partnerships appeared first on D Custom.
  • Friday Five: Your content marketing dinner is served

    Guest Contributor
    1 Aug 2014 | 12:04 pm
    The key ingredients to a powerful integrated marketing strategy are content and search engine optimization (SEO) techniques. The post Friday Five: Your content marketing dinner is served appeared first on D Custom.
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    Marketing Technology for Growth

  • The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

    Jordan Bruhn
    19 Aug 2014 | 7:03 am
    To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Say hello to marketing that answers questions, address pain points, gives expert advice, and entertains prospects with fresh, original content.  Check out this infographic in which we examine the key differences between the inbound and the outbound marketer.  [Click Here to See Full Size…
  • The 4 Basic Elements of Inbound Marketing

    Jacey Gulden
    18 Aug 2014 | 4:19 am
    We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients. If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the…
  • What Are Buyer Personas & Why Do they Matter?

    Jacey Gulden
    13 Aug 2014 | 4:18 am
    When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough. To develop a strong foundation for success, you must truly understand your customer. You need to know everything from what they buy to how they make purchasing decisions to what they do for fun on the weekends. If you want…
  • Digital is Complicating Marketer’s Lives, but Simplifying Marketing

    Chris Horton
    9 Aug 2014 | 6:50 am
    At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. One only has to run into the beleaguered marketer on the nearest street corner (isn’t that where they hang out?) to evidence the profound impact technology is having on the marketing function – that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. Operating on the front lines of digital transformation, one wonders how this intrepid marketer, and those like him, is able to keep it…
  • Multiple Channels, One Marketing Strategy

    Kevin Page
    7 Aug 2014 | 1:12 pm
    In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. The element that isn’t obvious to all brands is the “how.”  How can brands utilize all of their online channels to attract their audience? The answer is to integrate multiple channels within an integrated marketing strategy. 86% of marketing decision-makers surveyed believe successfully…
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    Nischala’s Space, Thoughts, Expressions…

  • My (love) affair with blogging – How it came to be?

    Nischala
    14 Aug 2014 | 2:30 am
    Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights. It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning Post, Women’s e-News (USA), The…
  • Why women should work? – Here are 30 good reasons

    Nischala
    7 Aug 2014 | 2:30 am
    If you thought “(S)he loves me /loves me not” was one of the most difficult questions to answer in life, you probably got it right and wrong. Why? Because there’s another question which is equally (if not more difficult) to answer, i.e. “Should she work or not? – especially if she is married / mother”. This topic is much discussed and debated in almost every circle I know. No matter his / her age, almost everyone I know has a strong view, opinion and perspective on the issue – from my neighbor’s grandfather to my mother to my mother-in-law to my friends to my colleagues to my…
  • T for Thought Leadership..

    Nischala
    31 Jul 2014 | 2:30 am
    There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive. My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?” With time and…
  • Being among Twitterati – What it takes and what it means?

    Nischala
    24 Jul 2014 | 2:30 am
    First the good news.. The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included…
  • How to be the most organized person in this world?

    Nischala
    10 Jul 2014 | 2:30 am
    So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to…
 
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    Content Equals Money

  • Monetizing Your Thought Leadership Efforts

    Schuyler Richardson
    19 Aug 2014 | 7:07 am
    While thought leadership is a means for establishing credibility and authority, it can actually serve a much more practical purpose. If developed and pushed in the appropriate manner, an effective thought leadership campaign can actually directly drive sales and increase revenue. Are you making the most out of your thought leadership efforts? The Value in Thought Leadership Thought leadership is complex. When you look at what it is, how it works in everyday situations, and why it’s valuable, it’s difficult to cast overarching assumptions and broad categorizations. Every area of thought…
  • How the Top 6 WordPress Plugins Can Help Grow Your Business

    Kayla Trueblood
    18 Aug 2014 | 4:07 pm
    Managing a website can be a real pain in the backend! WordPress, the world’s leading CMS, offers a user-friendly interface, maximum customizability, and the necessary security for companies like yours and those of your clientele. While the default settings and offerings of WordPress far outshine its competitors, WordPress cannot possibly know what you or your clients need. The wonderful news is that plugins can! Plugins provide different functions and customizable options to suit any line of business, any industry, and any style of website. There is a caveat to this magic, however.
  • Branding BFFs: Harnessing the Power of B2B Reciprocity Marketing

    Emily Perry
    13 Aug 2014 | 7:51 am
    Who’s your business BFF? If no one comes to mind, perhaps it’s time to embark on a quest to find your next branding partner. In the small business community, “community” is the name of the game. Entrepreneurs rarely achieve success without the help of peers or other individuals, and when their businesses become profitable, they feel obligated to offer their advice to others traveling the same path. As a result, organizations such as Chambers of Commerce have become a time-honored tradition, where business owners in all industries can network and partner with others in their…
  • Pump Up the Product Page: 11 Tips for Descriptions & Design

    Kayla Trueblood
    12 Aug 2014 | 7:42 am
    Leave the white backgrounds and subpar product photos in the 90s. Shoppers prefer ecommerce sites with flair. Reject product pages with one-photo product graveyards, boasting only the basic buttons to complete a transaction. Marketing firms and company marketing executives miss a huge mark by neglecting product descriptions and page design on ecommerce websites. Check out these proven tips for displaying products online in a way that offsets customer expectation to drive sales: Tip #1: Real-feel is the Real Deal Critics of online shopping (yes, they still exist) argue that nothing beats going…
  • Hiring Interns: The Differences Between Getting a Lazy Frat Bro and an Ambitious Young Professional

    Schuyler Richardson
    11 Aug 2014 | 7:41 am
    If you are a small business looking to hire an intern for the first time, you probably have many reservations and questions regarding the search, hiring, and management process. While there are plenty of success stories floating around, it’s hard not to think about the countless horror tales you’ve no-doubt also heard. Don’t fear, though! With the right amount of research, a detailed plan of attack, and plenty of persistence, you can make hiring an intern an advantageous business move. 3 Reasons for Hiring a Marketing Intern Hiring an intern is an extremely cost-effective way to improve…
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    Video Maker Tips

  • YouTube Strategies for Your Video Business

    admin
    14 Aug 2014 | 3:48 pm
    Online videos are a big part of your business. Your products are super high-quality and people really seem to enjoy checking them out. But no matter how specialized your service within the online video world — the industry behemoth elephant is still in the room, demanding to be dealt with. YouTube. It’s at once the most straightforward and mysterious portal on the web. It’s simplicity is obvious from what it is — an enormous publishing platform for videos online. Basically if something on earth has been recorded and is not copyrighted (or often even if it is) it can be viewed…
  • [Webinar Recording] Experts from GoAnimate and Wistia Dish on Video Marketing

    admin
    13 Aug 2014 | 3:21 pm
    Today we teamed with Wistia to present a free webinar on how to supercharge your video marketing campaigns. The response was pretty great, so we’re sharing the recording with everyone (above). Check it out if you’re thinking about investing resources in video marketing collateral. The discussion touches on how to optimize for quality and results, including top-notch tips on: scripts, table reads, good audio, homepage collateral, play rates, social sharing, and more. Stick around until the end so you can hear some awesome Q&A with attendees that were there live. If you have…
  • Kevin Love, By the Animated Numbers

    admin
    13 Aug 2014 | 10:56 am
    What better way to show off our shiny new video infographic tool than to apply its power to “Big Data” himself, NBA star Kevin Love. This clip highlights many of the cool ways you can visualize your data in an animated video — re-invigorating the stale, static infographic genre for a tiny fraction of the price. Ever wonder how many win shares Kevin Love is responsible for? How good of a 3-pointer shooter is he? How bad is Kevin Love’s defense, really? With GoAnimate’s new video infographic tool you can present data in a brand new and engaging way for around $50 a…
  • Combine Animated Video Clips with Live Action Using WeVideo

    admin
    7 Aug 2014 | 1:00 pm
    WeVideo is dedicated to make video creation easy for business owners and marketers everywhere. With our new GoAnimate integration, you can combine animated video clips with live action. “Easier said than done,” you say? Laurent Gorse, from WeVideo, put together this video blog to show how easy video becomes with WeVideo and GoAnimate. You can tell right away that this partnership is going to yield some pretty interesting vids… Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Cloud-based Video Editing with WeVideo

    GoAnimate
    30 Jul 2014 | 7:00 am
    We give a lot of thought to the types of videos our subscribers make – and want to make. We hope this shows in our product feature rollouts, and also in the partnerships we pursue. You may have noticed a few additions to the export options in the sharing overlay. Today, we’d like to introduce you to WeVideo, which is this blue button.   WeVideo is a powerful cloud-based video editor. For GoAnimate users, its primary appeal will be the ability to combine animation and live action video clips into the same video. Now I know what you’re thinking – I can import video clips into…
 
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    Function Writing Group

  • How Growing a Gnarly Beard This Summer Made Me a Better Writer

    Kelvin Cech
    9 Aug 2014 | 8:00 am
    What started with an insignificant whisker became a twisted fury of hairy carnage. Let me explain. This summer I grew a beard. I didn’t intend to grow a beard. This is just something that happened naturally. I don’t know why I did it. I still don’t. The thing about growing a beard is that your face doesn’t actually change all that much, but your persona changes drastically. “You have a beard!” Everyone from new clients I Skyped with to my tattoo artist to my shocked mother made basically the same comment. They were excited to see me and my hairy lower-face region. I was excited by…
  • FREE 20 Minute Web Class on How To Write Interesting Content

    Kelvin Cech
    16 Jun 2014 | 5:11 pm
    You’re invited! Do you have a business or a product that would sell more if you could write interesting content about its features and benefits? I’m instructing a brief & value packed web class about writing for the web: How to Write Content That’s Actually Interesting. My talk will cover 3 main topics: headlines storytelling action My good friend Ti Roberts invited me on as an expert presenter for her Connection Class series and I’m super excited to share all that I know about writing interesting content with you and her students! Ti is a well-respected figure in the…
  • 5 Easy Ways to Spend Way Less Time Promoting Blog Posts

    Kelvin Cech
    3 Jun 2014 | 9:30 am
    If Justin Bieber promoted new songs only once, two things would happen: No one would hear any of Justin Bieber’s songs. The world would be a better place. Think about it. How many different ways do you learn about music, movies or cars? Facebook. Twitter. Pinterest. The radio. Television. Bus stops. Airplanes flying through the sky trailing long, catchy banners. Multi-platform messaging increases the chances of these messages being read, which is obviously important to your blog strategy. So, just tweet your newest blog post out a whole bunch, kick your feet up and watch the traffic roll…
  • How I Turned a 75-Word Email Blast Into a Huge Blogging Contract

    Kelvin Cech
    23 May 2014 | 8:00 pm
    I secured a healthy blogging contract last week by holding a mirror in front of the CEO of a large country club in North Vancouver, British Columbia that focusses on athletics, fitness and healthy living. This is how I did it. I Did Math Thusly: Value + Email Blast = Blogging Contract First, I wrote an email blast through Mailchimp with an article outlining details of a summer camp to the club’s membership.   People registered for the camp. The copy was simple and tight, the location of the CTA’s was strategic (you can tell by the click-map above, people were sold halfway…
  • A Mysterious Detective, Ignoring Writing Formulas & Breaking the Rules

    Kelvin Cech
    3 May 2014 | 9:30 am
    A few years back, Detective Ryan Smyth was Officer Ryan Smyth. He worked hard. He played by the rules. …or so everyone thought. In fact, if you were lucky enough to catch Detective Smyth with his guard down (a rare feat indeed), you might discover his propensity for bending those rules. Both to serve himself and to serve the people. You see, Detective Smyth was old school, but he still looked for new ways to do things. …things he couldn’t talk about. Formulaic, Boring Headlines I can’t read half the shit in my twitter timeline any more. The claims of How to Write the Perfect Headline…
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    Business Strategy Innovation

  • Tesla Doesn’t Have One of These

    Braden Kelley
    16 Aug 2014 | 7:58 am
    Okay, it is not an innovation, but you have to admit it is one smoking hot looking automobile. I wouldn’t mind making my commute in one of these. Oh yeah, I almost forgot, it’s called the Renovo Coupe (rhymes with … Continue reading →
  • Launching an iPhone before Apple

    Braden Kelley
    6 Aug 2014 | 5:32 pm
    We live in an amazing age. An era when barriers to entry and barriers to scale sometimes seem to decreasing faster than the size of semiconductors. If Moore’s law states that the number of transistors per square inch doubles approximately … Continue reading →
  • Thought of the Day – July 30, 2014

    Braden Kelley
    30 Jul 2014 | 9:56 am
    I hope every parent (and person) out there will ponder the following question: Are you teaching your kids to watch other people do things, OR are they learning to do things other people will find worth watching? You can apply … Continue reading →
  • Should the Government Encourage Innovation?

    Braden Kelley
    17 Jul 2014 | 10:19 am
    “We need to out-innovate, outeducate, and outbuild the rest of the world” – United States President Barack Obama In the quote above the American President implies that it is somehow the role of the government to drive innovation? But can … Continue reading →
  • Things Every Manager Should Know About Innovation

    Braden Kelley
    15 Jul 2014 | 9:36 pm
    “In the 1980s, the [watchword] was quality; today, it’s innovation . . . But the two are not mutually exclusive . . . Now we want superior quality and faster cost reduction, plus innovation—all at once.” – Harry Burritt , … Continue reading →
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    Content4Demand

  • 5 Reasons Content Is Failing To Create Value

    Tonya Vinas
    30 Jul 2014 | 6:13 am
    By Tonya Vinas The headline statistic of a recent Forrester report was that 85% of B2B marketers fail to connect content activity to business value. The report raises many questions, the most obvious of which is, Does content marketing work? Yes, it does, related research indicates. According to The 2014 B2B Buyer Behavior Survey by DemandGen Report 82% of surveyed senior executives said that content was a significant driver in their buying decisions. The more important question is, Why doesn’t all content have this impact? We at Content4Demand have observed and documented multiple reasons.
  • Mobile-Optimized Content: Still a Problem?

    Matthew McKenzie
    21 Jul 2014 | 12:53 pm
    Demand Gen Report just released its 2014 Content Preferences Survey. In at least one area, the survey served up a very unsurprising insight: More B2B buyers than ever before are using mobile devices to view content. Over half of today’s buyers frequently use a smartphone for this purpose, and over 40% now view content on tablets, as well. In other words, we’re well past the point when mobile-optimized content is the price of admission for a basic content marketing strategy. It’s no longer a “nice to have” capability — it’s fundamental to the reach,…
  • Content Marketing Success: Start Somewhere Else

    Tonya Vinas
    23 May 2014 | 11:48 am
    By Tonya Vinas You need to transform your content-marketing strategy from product-focused to buyer-focused, a common challenge. It would be great to have a TRANSFORM NOW button that would automatically update your company’s plans, processes and metrics, but even then, you’d likely fail. This was one of the messages from SiriusDecisions Chief Research Officer Tony Jaros when he presented the SiriusDecisions’ perspective on B2B transformations at the company’s 2014 Summit in Orlando. Jaros stressed that transformations need to benefit outside groups, such as buyers. This seems obvious,…
  • A Better Approach to Building Modular Content

    Matthew McKenzie
    9 May 2014 | 12:42 pm
    At this week’s Content2Conversion event in New York, we got to hear from SiriusDecisions Research Director Matt Papertsian. We talk to Matt quite a bit here; he’s always a great source of knowledge and best practices around B2B content marketing. One of the most interesting points in Matt’s C2C presentation concerned the use of modular content. If you’re reading this, you probably already know that content is far more valuable when it can be broken down, repurposed, and delivered through a variety of formats and channels. (Whether you’re actually doing this is a different question,…
  • 4 Persona Pitfalls To Avoid

    Tonya Vinas
    28 Mar 2014 | 9:51 am
    By Tonya Vinas Persona development is a crucial precursor to creating content that converts. No one has a perfect formula for every need—and there might never be one. But these four mistakes are common pitfalls that can undermine persona development.  1. Title Tunnel Vision We filter targeted buyers by titles early on. This is a good practice, but it also can limit your reach to decision-makers. Ask not only who makes the final decision to buy, but also how decisions are made. In flattened management hierarchies, such Zappos and ZTE, input from multiple people in different functions…
 
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    RepCap

  • Why We Still Love Email Marketing

    Lee Price
    18 Aug 2014 | 5:00 am
    Let’s start with this: Email isn’t dead. If you think email marketing isn’t effective, you might be thinking about email (and content marketing in general) in the wrong way. At Rep Cap, we still love email marketing. We love using email newsletters to stay in touch with the company’s prospects, customers and friends. And email newsletters are a crucial element […] The post Why We Still Love Email Marketing appeared first on RepCap.
  • Content Marketing News Roundup: B2B Tools and Tips Edition

    Hannah Hamilton
    14 Aug 2014 | 10:00 pm
    Content marketing is constantly evolving and, like everything in life, our content marketing efforts always have room for improvement. With that in mind, this week’s Content Marketing News Roundup brings you five blog posts and articles with tips and tools you can use to step up your B2B marketing game. Content Marketing Funnel: 5 Steps to Customer Acquisition by John […] The post Content Marketing News Roundup: B2B Tools and Tips Edition appeared first on RepCap.
  • What’s Next DC: Micro Content Isn’t New, But It’s Effective

    Brooke Howell
    13 Aug 2014 | 5:00 am
    Content marketing isn’t limited to blogs, email newsletters and white papers. You can also connect with customers and prospects by using short, “snackable bits of content,” or micro content, said Casey B. Kincheoloe, creative director and new media strategist at Pivot Point. And “with attention spans getting smaller, it’s a great time to expand the use of micro content.” What […] The post What’s Next DC: Micro Content Isn’t New, But It’s Effective appeared first on RepCap.
  • Association Marketing: 3 Ways to Use Content to Start a Conversation

    Catherine Conlan
    11 Aug 2014 | 8:00 am
    Working in association marketing, you have a lot on your plate. You’re trying to reach multiple audiences to promote your mission and share the work you’re doing, and at the same time, you’re trying to get your members engaged in that work and the issues you’re all trying to address together. While B2C brands selling fun items such as clothes, […] The post Association Marketing: 3 Ways to Use Content to Start a Conversation appeared first on RepCap.
  • Content Marketing News Roundup: The Future of Content Marketing

    Hannah Hamilton
    8 Aug 2014 | 8:00 am
    The present of content marketing is clear: Companies rely on content to learn about prospective clients and partners, and to get the word out about their products and services. But what’s next for content marketing? This week’s roundup looks at the current importance of content marketing and how businesses will continue to use it to achieve success. Content Marketing a […] The post Content Marketing News Roundup: The Future of Content Marketing appeared first on RepCap.
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    Ready Writer

  • Is SEO dead?

    Abidemi Sanusi
    10 Aug 2014 | 11:00 pm
    SEO is definitely not dead. It’s just evolving to meet the needs of ever more demanding users. The post Is SEO dead? appeared first on Ready Writer.
  • How a clean email list can drive down your costs and lead to more sales

    Abidemi Sanusi
    28 Jul 2014 | 5:15 am
    If you haven’t cleaned up your list in a while, there’s a possibility that you’re marketing to people who aren’t interested in what you have to offer, which means that you’re wasting your time and resources on prospects that are never going to ‘bite’. Find out how a clean email list can drive down your costs and increase your sales. The post How a clean email list can drive down your costs and lead to more sales appeared first on Ready Writer.
  • Free template: blog calendar

    Abidemi Sanusi
    8 Jul 2014 | 12:00 am
    A blog calendar does not have to be complicated. In most, if not all cases, it’s easier to start with a simple template that you can build on as your needs develop. The good news is that you don’t have to do this yourself, as we’ve done all the hard work, by producing such a blog calendar template for you. The post Free template: blog calendar appeared first on Ready Writer.
  • Three ways to test your content to make sure it sells

    Abidemi Sanusi
    1 Jul 2014 | 12:05 am
    Fact: there is no secret to writing great content, because it all depends on whom you’re writing for and what you would like your content to achieve. And the only way to find out what works, is by testing it. The post Three ways to test your content to make sure it sells appeared first on Ready Writer.
  • How lawyers can use content marketing to drive sales

    Abidemi Sanusi
    24 Jun 2014 | 2:22 am
    Think content marketing is just for 'cool' brands? Here are three examples of legal practitioners who have used content marketing to drive traction to their brand The post How lawyers can use content marketing to drive sales appeared first on Ready Writer.
 
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    Inbound Marketing Blog

  • Using Visual Content to Enhance Your Blog

    Jessica Bowers
    18 Aug 2014 | 5:02 am
    Online tools to create great graphics (without a graphic design degree) Including visual imagery in your online content is a powerful tool to communicate your message. Visual images make blog posts scannable and shareable, increasing your reach online. But including someone else’s original visual content on your website can be tricky if not done properly. We have talked before about citing imagery in your blog posts and using images that reside in the public domain to avoid copyright violations. Whether you are using infographics, photographs or videos, anything you borrow from another…
  • These Twitter Accounts Have Personality...Does Yours? (Part 2)

    Jessica Bowers
    16 Aug 2014 | 5:09 am
    Brands Using Twitter to Engage with Other Brands Last week, I gave you Part 1 of our two-part Social Media Saturday special. In last week’s post, I introduced you to three brands who are using Twitter with personality and flair, connecting with their audiences on a personal level while remaining professional and promoting their brand. From Southwest Airline’s Shark Week promotion to Kate Spade New York’s affinity for color to Nashville Severe Weather’s reliable (and somewhat humorous) weather forecasts, I showed you how these accounts are tweeting successfully by posting timely…
  • Infographic: Why Viewers are Sick of Your "Viral" Content

    Jessica Bowers
    15 Aug 2014 | 5:08 am
    Guest Post: Five Reasons Your Awesome Content Not Being Read By Megan Barnes of WhoIsHostingThis.com Read online marketing literature and the huge buzzword of the last few years has been "content." It’s easy to grasp that a number of media creations define content – videos, images, soundtracks, books. However, it’s extremely difficult to understand how to craft and promote content, subsequently creating a "viral" call-to-attention and business action. Ensure content is packed with emotional appeal, making readers happy, sad, angry, etc. Whatemotions to target and how to target…
  • A/B Test Your Way To Success

    Jessica Hartman
    13 Aug 2014 | 5:16 am
    A/B Testing & Why It Should Be Part Of Every Digital Marketing Strategy Perhaps the biggest challenge with digital marketing efforts is identifying what is resonating with your potential clients and what elements in your digital marketing strategy are leading to the most conversions. But in the ever-changing digital world, there is a lot of “learning on the job” and a lot of (sometimes costly) trial and error. So what can you do to ensure that your business makes the right decisions in your digital marketing strategy without wasting time and resources? Whether you’re focused on your…
  • Give Credit Where Credit Is Due

    Jessica Bowers
    11 Aug 2014 | 5:04 am
    3 Tips for Properly Citing Written and Visual Content One of the great things about the Internet is the ease with which readers can share content they find interesting. In fact, our goal as content marketers is create something so interesting that thousands of people want to share what we have posted. Great content also includes links from other subject matter experts. In fact, interesting blog articles include shared subjects, quotes and pictures.  Most writers and photographers are happy to have you include their content in your post. It increases their reach across the Internet and…
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    Content Warfare Blog

  • How to Make Email Marketing Work on Google Plus

    Ryan Hanley
    19 Aug 2014 | 2:15 am
    I’m very partial to the Google Plus platform. That’s no secret. Anyone who follows me on Google Plus could probably tell that much about me. I fit into the industry of a lot of bloggers that understand that email marketing is one of the best strategies that you can use for your blog. Coupled with the effects that the Google Plus platform has been bringing my opt in list these past few weeks I have learned that Google+ can be one of the most powerful social networks to build your list on. The Simplistic Ideals of Social Media An elderly couple was riding down the street one Sunday after…
  • Gini Dietrich on Why Spin Sucks | #95 Content Warfare Podcast

    Ryan Hanley
    12 Aug 2014 | 1:15 pm
    Want to learn how to leverage public relations in 2014? Gini Dietrich, CEO of Arment Dietrich and author of the book Spin Sucks, joins the Content Warfare Podcast for an absolutely EPIC discussion on all thing communication. Gini is the queen of straight-forward #PR  and backs it up with her extremely popular blog Spin Sucks We’re going to dive into some topics I enjoy immensely: Share your story more powerfully—without sex, extortion, or “truth-stretching Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed…
  • Tough Decisions, Trust and Digital Sharecropping | #94 Content Warfare Podcast

    Ryan Hanley
    11 Aug 2014 | 10:59 am
    What are the most important factors to you when making a tough career decision? A few ago I was presented with an opportunity I did not see coming. But even though in my heart I knew it was the right thing to do the decision was not easy. Taking into account that my family would not be negatively impacted and the job was work that I wanted to do, three factors emerged that allowed me to say yes: Impact – Will the job allow me to create a significant impact? Exposure – Will the job give me exposure to contacts which can someday further my career? Financial – Will the job…
  • Why Original Content Works on Google Plus

    Ryan Hanley
    10 Aug 2014 | 10:57 am
      Subscribe to my channel Video Transcript: Consistently creating original content inside of Google+ is a cornerstone practice to building an engaged audience. Today we’re going to learn seven tricks that will get more people commenting, resharing and plus one-ing your original Google+ content. Creating original content inside of social media platforms can be dangerous business. For one, we technically don’t own the content and for two, the rules of content distribution can change at any time… think Facebook reach now at an all time low somewhere around 2% for business pages.
  • YouTube vs Wistia: Why Your Video Marketing Needs Both

    Ryan Hanley
    7 Aug 2014 | 6:21 am
      Subscribe to my channel Video Transcription In this video we are going to discuss YouTube versus Wistia for hosting videos for your marketing and why the answer may actually be both. I recently was doing some whiteboarding, as you can see over my shoulder here, on the advantages and disadvantages of YouTube, the Internet’s second biggest search engine, owned by Google, probably the most popular for video marketers and small businesses and businesses in general, and Wistia, an independent hosting service which has really grown in the last few years and created an incredible…
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    Cas McCullough

  • The self-publishing rabbit hole: lessons learned in book-writing Wonderland

    Cas McCullough
    18 Aug 2014 | 4:24 pm
    62,498 words. The number stared at me and I just couldn’t take it in. Two years of my life have gone by in a blink. What started out as a revision of an ebook I’d written four years ago, has resulted in an entirely new book that has taken me down the Rabbit hole, into […]
  • A confidence booster for when you’re feeling overwhelmed in your small business

    Cas McCullough
    18 Jun 2014 | 3:36 pm
    Late last night I posted something new on my LinkedIn blog. It’s not about content marketing but it is about building your confidence, and that’s important for when you want to tackle content marketing head on and become a self-publisher. Here’s an excerpt: “Simply put, I’d been living a lie for the past 20 years. […]
  • Content fills a hole but stories are balm for the soul

    Cas McCullough
    1 Jun 2014 | 8:43 pm
    Everybody and their cat has been talking about content and how it’s king or queen or something in between, but I’ve noticed that these very words can send chills up a small business owner’s spine. What I hear consistently is this: “It’s too hard, too scary, too overwhelming. I can’t do that.” There seems to […]
  • Why this blog post went viral

    Cas McCullough
    24 May 2014 | 10:05 pm
    At the Content Marketing World Conference I attended in Sydney last month, Social Media expert Mark Schaefer said that if you want your content to move (ie. be seen, heard and shared widely), then you need to be more human. Well, last week Mark’s theory proved true when a blog post I wrote on the […]
  • Is content marketing as altruistic as it’s made out to be?

    Cas McCullough
    2 May 2014 | 3:57 pm
    Something’s been bugging me about the way content marketing is promoted as a selfless, outwardly-focused marketing method. As a content marketing trainer and speaker I am constantly telling audiences to focus on meeting others’ needs, on how they can help their right people. “Help, don’t sell” has become the mantra for content marketing professionals. However, […]
 
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    Saturn Social

  • A Practical Social Content Marketing Plan for Startups

    Andy Detweiler
    18 Aug 2014 | 1:00 am
    In this day and age, your startup has most likely heard about the benefits of content marketing. But you might not realize  executing your own content plan doesn’t have to be complicated. In fact, you don’t need to produce or orchestrate in-depth eBooks/videos. Or put together a 67-step plan with a complicated content funnel. The key – as it is with most things – is simplicity. For your startup to be successful with content (and execute over social media), there’s three main questions you should be asking, assuming you’ve already come up with your target…
  • B2B Content Engine Changes Name to Saturn Social

    Andy Detweiler
    11 Aug 2014 | 7:14 am
    We’re excited to announce that moving forward, B2B Content Engine will now be known as Saturn Social. We believe this name will better reflect our focus — driving leads and web traffic through social media — and erase some of the confusion presented by our previous namesake. As always, thanks for your support as we continue progressing forward.   The post B2B Content Engine Changes Name to Saturn Social appeared first on Saturn Social.
  • Twitter 101 for Startups

    Andy Detweiler
    4 Aug 2014 | 1:00 am
    Startups often face different challenges on Twitter than established companies, lacking brand recognition and an initial band of followers. In the absence of  a dedicated social media manager, it can also be hard to find the time to build your tribe. However, Twitter is also a goldmine of opportunity for startups, allowing even the smallest of companies to interact with the biggest of influencers. In this blog post, we’ll cover the most basic parts to nail down, so that you can start taking advantage of the platform immediately. How to Set Up a Twitter Account for Your Startup Setting…
  • Putting Together a Content and Social Media Strategy for Our SaaS Startup

    Andy Detweiler
    28 Jul 2014 | 1:00 am
    This post is the follow up to the recent article Our Content Marketing Failures: An Embarrassing Introspective. The first half continues to explore the journey to our new plan. Each month, we’ll document our results/lessons learned as we move forward. For this piece, you may also choose to skip right to the plan itself. Biggest Challenge … The biggest content – and social media – challenge since the inception of our startup has been the ability to focus. Certainly, we’ve been trying to find stronger focus, but have had trouble getting there. In our previous post, we discussed a lot…
  • B2B Content Engine Announces Unparalleled Twitter Functionality

    Andy Detweiler
    16 Jul 2014 | 5:01 pm
    Did you know that according to Twitter, tweets with a picture receive 35% more engagement than those without a picture? That’s why B2BCE automatically pulls and includes the picture – not only the text – of any article you’d like to share with your audience. Two more important distinctions… It’s as easy as drag-n-drop … the image you see is the image you will share. If the piece has more than one image, you can choose the image you want. Here’s what the sharing option looks like in B2BCE (when multiple images are present for an article)…   And…
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    B2B Inbound Marketing Blog

  • Enter to Get a Free Blog Article on Zerys

    Greg Elwell
    6 Aug 2014 | 9:57 am
    Would you like to get a free blog post article written for you on the all new Zerys content marketplace? I'm not talking about any old, so-so, run of the mill piece of content. This will be a compelling, interesting, helpful, relevant article you'd be proud to post on your blog. It will also have your ideas, POV, tone and, in effect, authorship voice stamped all over it (yes, it is possible to have others write content for you and maintain your POV, style and voice!). As managing editor, I will help guide the process to create an expertly written article by one of my writing professionals…
  • The Only Way to Deliver a Delightful B2B Customer Experience (and Earn Repeat Business)

    Greg Elwell
    1 Aug 2014 | 8:20 am
    What does it take to deliver a delightful B2B customer experience, and in the process earn their repeat business? The truth is it depends. It depends on whether you're focused on making an immediate sale, or earning repeat business. If you operate to serve B2B customers, you can't be happy with attracting the one-time customer. You must be concerned with cultivating a consistent experience, over time, that will move otherwise one-and-done buyers to raving repeats. To do that, you've got to think about what happens on the inside of your operation, not so much on what brought them to you. Pat…
  • 5 Delicious Perspectives for Perfectly Curated Content

    Greg Elwell
    11 Mar 2014 | 9:36 am
    Note: This is a guest post by Helen Nesterenko (see byline below). Content curation is a topic I wrote about a few years ago as the next best marketing idea for 2011. That post remains as one of my most popular posts. Since then, the idea has come into full bloom. And, as we might expect, there are good ways to go about it and some not so good ways - plus a lot of confusion on what it's all about. Helen's post will help guide you down the right, content curation path. The debate over curated content rages on, with content purists arguing curation is tantamount to laziness and content…
  • 4 Tips On How B2B Marketers Can Better Use SlideShare [Slidecast]

    Greg Elwell
    3 Feb 2014 | 9:46 am
    This is a (soon to be retired) Slidecast production of a podcast I did with Todd Wheatland on SlideShare marketing. 4 Tips for Getting Started on SlideShare from Greg Elwell SlideShare to Retire Slidecasts Sadly, I've just learned while producing this Slidecast that SlideShare is discontinuing the abilit to combine audio with presentations (visuals) effective Feb. 28, 2014 - the last date you can create them. The will convert any existing Slidecasts to static presentations on April 30, 2014. Why is SlideShare getting rid of Slidecasts? According to a help article on Jan. 28, 2014, SlideShare…
  • Let's Make Some Amazing Blogs to Remember - Guest Post Guidelines

    Greg Elwell
    8 Nov 2013 | 12:43 pm
    I think creating a great blog post is a lot like making amazing love. Think of Bryan Adam's song: "Let's Make a Night to Remember" where he sings: "Let's make out, Let's do something amazing, let's do something that's all the way..." A great blog post is like that, too. It packs an emotional charge that can lead to something amazing - some thought-provoking, life-changing action that can help someone head in a better direction or give them the courage to stay on right path. To go all out - all the way. There's also something implied in this analogy that I dare not go too far with. But in…
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    blog.colosimarketing.com

  • Use Negative Reviews for Positive Relationship Marketing Results

    Joelle Colosi
    14 Aug 2014 | 2:00 pm
    Bad reviews are inevitable and it’s no use dreading them. Negative reviews can actually lead to positive experiences for you and your professional services firm. Much like in your personal life, no one is going to agree with everything you say, but you can’t let it keep you silent, interfere with your marketing or send you over the edge. If one of your visitors has a negative experience and posts a comment for the entire world to see, what do you do?  You start by personalizing a well-thought response; boilerplate responses will not work here. It does not take too long…
  • Why Tracking Social Media Marketing Matters to Your Overall Campaign

    Joelle Colosi
    7 Aug 2014 | 2:00 pm
    If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers a wealth of information to inform your business strategy. Make sure to check these individual analytics and also track the effects that social media is having on your website, with Google Analytics. If you’re just not a numbers person—and would rather go to the dentist than look at…
  • Successful Professional Services Marketing Identifies What a Target Audience Wants

    Joelle Colosi
    24 Jul 2014 | 2:00 pm
    Trying to be everything to everyone is an exercise in futility. If this is your firm’s goal, you may end up spreading your firm and your firm’s brand too thin. This approach can result in not being known for anything in particular. If you are a marketer for a professional services firm, demonstrating your technical expertise to attract clients requires a niche.  How to find success by expanding your target audience: Identify the segments or audiences that your firm's services or products does/will appeal to. Keep it fresh by always looking for areas where your firm can tailor or…
  • The Power of Curated Content in Content Marketing

    Joelle Colosi
    26 Jun 2014 | 3:00 pm
    Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content. Benefits of Curated Content The same way an art museum curator arranges pieces into meaningful exhibits, content curators collect content and deliver it to their audience in a fresh, new way. The benefits of including this type of content in your content…
  • Building Strong Client Relationships With Inbound Marketing Methods

    Joelle Colosi
    19 Jun 2014 | 6:00 pm
    Strong client relationships can be summed up in one word: loyalty. Whether you’re fundraising, trying to develop business, providing better services or gaining greater market share, inbound marketing is the method you should use to build strong client relationships and reach your goals. After all, if you spend all your time on outbound marketing and none on inbound, you’re like a doctor who uses bloodletting to cure a headache. The technique may date back farther, but it’s much less effective than modern day solutions. Consider these inbound marketing approaches that help you build…
 
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    Convert With Content

  • How To Get More People To Link Back To Your Blog

    Stephanie Frasco
    20 Aug 2014 | 3:40 am
    If people aren't linking back to your blog yet, don't worry. They will. Well, they will if you are blogging, sharing and engaging correctly. Like anything you do online, the best results will come when you put effort into it. That means having a blog isn't really enough. You need to be active and you need to have an overall strategy. Your blog strategy should always start with adding value to your readers and your niche. Yes, blogging helps you get better search engine traffic overtime. It also helps you increase your social media presence by having something to share and drive people back to…
  • What Burt's Bees Can Teach You About Content Marketing

    Jason Clegg
    19 Aug 2014 | 5:00 am
    Burt's Bees image from http://www.burtsbees.co.ukLast night, Stephanie and I watched an excellent documentary about Burt Shavitz -- the founder of Burt's Bees. If you haven't yet had a chance to watch it, I highly recommend you do so very soon. This is a "must see" for any entrepreneur or business person. Plus, it's entertaining to boot! There are also some big "Content Marketing" lessons in the documentary, so I wanted to share them with you here on the blog today... The Burt's Bees Business Model Just in case you're not already familiar with Burt's Bees, the company specializes in personal…
  • The Importance of Multimedia In Your Content Strategy

    Stephanie Frasco
    18 Aug 2014 | 4:02 am
    When I was a kid and I didn't understand why someone did something differently than I did, or liked something I didn't, my mom would always tell me that's why they make chocolate and vanilla. This message stuck with me. Today, I apply that same message to marketing. You see as people we respond to things differently. Some people like text, others like photos, and some like to consume video. As marketers and small business owners we need to appeal to as many people as possible. That means you need to have a little of everything in your content marketing strategy. Here's how you can take one…
  • Top 10 Email Marketing Tips For Small Business

    Jason Clegg
    11 Aug 2014 | 4:11 am
    Email marketing is a crtical element of your overall web marketing strategy. Once upon a time, simply sending email to your prospects and customers was effective. But today your target customer is savvier than ever. And to make matters worse, the email inbox is now considered "sacred territory" to be protected from marketers. So to help you navigate this part of your web marketing strategy, I've put together a list of my personal "top 10 email marketing tips for small business" right here in this blog post. 1. Create A Good Reason To Opt-In The success of your email marketing strategy begins…
  • 3 Smart Marketing Strategies You'd Be Stupid To Miss

    Jason Clegg
    8 Aug 2014 | 4:04 am
    All insults aside, I wanted to write a post to motivate and inspire you to take bigger risks and dive into some of the hottest marketing trends. Now is the time to become an early adopter! If you're still sitting "on the fence" about high-tech marketing strategies, you risk missing out on some truly golden opportunities. I've included 3 hot marketing trends in this post that you should definitely start implementing right away. Remember: early adopters often reap the greatest rewards. Here are the 3 smart marketing strategies you'd be stupid to miss... Smart Strategy #1 = Behavioral Response…
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    scribewise.com

  • Content Marketing Imperative: Developing an Editorial Sensibility

    John Miller
    19 Aug 2014 | 6:49 am
    We all agree content marketing is the creation and distribution of audience-focused content, right? Here at Scribewise, we’d add in that the best content marketing is journalistic, which raises the bar for quality. Putting all this together, developing and executing a content strategy requires an editorial sensibility – an understanding of how to create and distribute high quality, audience-focused content on an ongoing basis. And not many marketers have that. (Sorry, but it’s true.) Most marketers have been trained to develop campaigns. They’re looking for the big impact – BOOM –…
  • 5 Must-Have Qualities For Successful and Smart Content Marketers

    Jessica Lawlor
    18 Aug 2014 | 7:01 am
    So you want to work in content marketing? Excellent choice! While developing smart content as a marketing strategy is not new, “content marketing” as a recent buzzword and career choice is taking the digital marketing world by storm. Consider these stats from the Online Marketing Institute’s State of Digital Marketing study Content marketing is the third most critical skill for digital marketers behind analytics and email marketing. 68 percent of advertising and Fortune 500 marketing leaders believe content marketing is an important skill for applicants. Clearly, there’s a need in the…
  • Sponsored Content: A Lesson in How to Do It Right

    Trish Sammer Johnston
    14 Aug 2014 | 8:20 am
    If you’ve thought about doing sponsored content to build your brand recognition, lemme direct your attention to this recent story from Marketplace. It’s a great lesson on how to do sponsored content right. The piece discusses a blogger, Joy Cho, who is doing sponsored content so well on her style and design blog Oh Joy! that she’s actually phasing out her banner ads in favor of using only sponsored content. Cho has built a pretty impressive reach. She reports 550,000 page views per month on her blog, a whopping 13.5 million followers on Pinterest, plus over 200,000 followers across…
  • The Surprising Thing About Google That's Holding Back Your Content Strategy

    Bryan Evans
    13 Aug 2014 | 8:51 am
    When was the last time your marketing team broadened its reach beyond Google? It’s hard to imagine because Google has disrupted everything from advertising, print publishing, broadcast and cable TV, motion pictures, mobile telephony and computer software and hardware makers. Brands are clearly addicted. Yet, beyond the clouds of Google, engaged customers are consuming content in different ways. The Motley Fool’s recent post, Are Businesses Relying Too Much On Google?, shines light on something marketers already know: Google runs the world. After all, it’s not very often that you hear…
  • How To Fix Your Anemic Blog Traffic: Be Audience Crazy

    John Miller
    12 Aug 2014 | 4:46 am
    You convinced the CEO and the CFO to invest in a content strategy. You promised them it would drive business. You swore that you would track everything, measure the right KPIs, and guaranteed that inbound marketing would take the company to new heights. Now, you’re six months in and nobody is reading your content. Uh-oh. So, whatcha gonna do now? First, don’t panic. Second, take a good hard look at the content you’re creating. Is it really providing value to the audience? Is it high quality, helpful and insightful? Probably not, and that’s probably because you’re “writing…
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    Social Media Explorer

  • Your Presence Is The Best Present You Can Present

    Matt Hollowell
    20 Aug 2014 | 3:00 am
    Flashback: My 2-year old daughter, like many 2-year-old daughters, has a doll that she has latched onto: Chandani. She carries it around; it rides in the car with us; she puts it down for naps. This particular doll has a bit of prescribed interactivity: touch her cheek, “mama”; tickle her foot, laughter; squeeze her hand, crying. My daughter does not understand why her doll cries out; however, her reaction is always the same. She does not sing to Chandani, she does not chastise her, she does not try and converse with her, she does not ignore her. She simply touches her doll’s…
  • Integrating Print Signage and Social Media to Extend Your Marketing Reach

    Katherine Halek
    19 Aug 2014 | 3:00 am
    Now is a better time than ever to use a combination of both print marketing materials and social media tactics in a glorious cycle of promotion that gets all of your great content seen. While social media is king of communication and customer engagement these days, its ubiquitous presence is making print advertising more and more of a nostalgic novelty. In a world of things digital, our brains respond to advertising that is tangible and demands to be seen. But how do you make your signage and social media accounts the perfect tag-team? There’s more to the strategy than tacking an array of…
  • Could “Prospective-Customer Service” Best Traditional Marketing?

    Matt Hollowell
    14 Aug 2014 | 3:00 am
    My latest obsession: Prospective-Customer Service (PCS) departments. Their time has come. In Nichole Kelly’s amazing blog post, Is Your Ego What’s Really Driving Your Social Presence, she asks: “…if [our social presence wasn’t] about our ego, wouldn’t it be okay to simply go out there and help people? I mean help ridiculous amounts of people with all kinds of things that have nothing to do with us?” It’s a question that I simply cannot shake. And I keep arriving at a follow-up question: Is it time for brands to focus less (a lot less) on navigating the ever-increasingly tricky…
  • What’s the point?

    Tracey Parsons
    14 Aug 2014 | 3:00 am
    For the last year, I have been lucky enough to regularly contribute to this blog. I love it and aim at all times to be useful. I do get preachy, #sorrynotsorry. I am passionate about the customer. I enjoy encouraging my fellow marketers to think about her. Consider her needs and wants. I like to spend a few hours each week in her shoes. I like to be her for a bit to tell the marketers who read this blog what she wants. And you know what she could use right now from you in social? A point. A purpose. A reason for interrupting her feed. A point is something we seem to be sorely lacking in our…
  • Can marketers tell the difference between lies and truth?

    Nichole Kelly
    12 Aug 2014 | 3:00 am
    Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract. You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen? It…
 
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    CopyPressed

  • Stop Getting Ripped Off On ‘Cheap’ Infographics

    Joe Sinkwitz
    7 Aug 2014 | 7:30 am
    Anyone who performs a search query for ‘infographics’ can see within the first few pages of organic and paid results that there several options available to agencies and in-house teams alike looking for a vendor. Unfortunately, some are being fooled into thinking that a quality product is going to be delivered by someone offering a $99 solution to what is a more complex product than many realize. What goes into a good finished product? Click here for the full Infographic. Many other blogs and companies like to discuss their process, but we take a different approach. We assess what is…
  • YouTube’s Nonprofit Program and How to Get Started

    Amanda DiSilvestro
    24 Jul 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. If you own a nonprofit you know that advice that might apply to a traditional company is different for a nonprofit. It’s a different type of business, and for that reason you oftentimes need to alter some of your online marketing strategies. By now most know that Google created the Google Grants program to help customize different search options and give money to nonprofit companies, but what many don’t know is that…
  • Hire Journalists (Like Myself) to be Content Marketers

    Caitlin Malone
    3 Jul 2014 | 7:30 am
    In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry. We Can Write Specifically for Your Target Audience It’s impossible to write content for a specific audience…
  • Infinite Scrolling for Your Content: The Pros and the Cons

    Amanda DiSilvestro
    19 Jun 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. of creating the best possible content strategy for your company is coming up with the perfect way to display that content. Many companies focus on what the content says and how it looks on the page, and while this should definitely be your first step, how your content is displayed on your website is also important. You want to make sure people can access your content easily, and once they find your blog or hub or whatever…
  • Three Lists to Run Your Job, Department, and Company

    Joe Sinkwitz
    17 Jun 2014 | 7:30 am
    Back in April of 2007 I wrote here about my philosophy of making three lists. I feel it’s appropriate to revisit the topic because I still see a lot of people in our industry struggle by working exceptionally long hours doing…things…stuff…random tasks without any sort of KPI or understanding of ‘why’ they are doing it. The old article referenced above is still pretty valid, but I want to expand upon it since even after I wrote it, my philosophy has continued to evolve in ways that might help out similarly optimization-centric people focus on the right tasks. It all starts with…
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    Content Marketing Blog

  • Is Quality Content Worth the Cost?

    Dechay Watts
    14 Aug 2014 | 5:00 am
    “We have made a decision and although it was an extremely hard one, we’ve decided to go with a different agency. This was based purely on cost and what made the decision even more difficult was the fact your content was in actual fact slightly better,” -  a recent prospect. Sometimes prospects ask for sample content when they are looking for a long-term relationship with us as a content marketing agency.  We typically steer clear of these requests because the amount of ramp up time required to create quality content is just too much to deliver for free.  But, if they want…
  • Being HubSpot Certified Silver Level and What it Means for You

    Andrea Miller
    6 Aug 2014 | 5:30 am
    We recently reached a major milestone for our inbound marketing firm. SPROUT Content has achieved the Silver Level Agency Partner Certification from HubSpot. HubSpot's tier structure is based on revenue, retention, engagement and client satisfaction. By reaching the Silver Level mark, we are being recognized for bringing in new clients, fully utilizing the HubSpot platform and tools and maintaining happy clients. It also demonstrates our committment to be innovative in the marketplace, stay up to date on industry happenings and grants us access to more resources that we can share with our…
  • Hiring In-house vs. Agency for your Inbound Marketing

    Chris Hawkins
    30 Jul 2014 | 5:30 am
    Blog posts, white papers, case studies, ebooks, articles, press releases, on-page SEO, off-page SEO, SEO strategy, Google analytics, content strategy, buyer personas, campaigns, lead generation, lead nurturing, landing pages, calls-to-action, social media, marketing automation, CMS expertise, go-to-market strategy, marketing collateral, market/competitor research, infographics, video, webinars…. This is just some of what you get from an inbound marketing agency. It also may be a list of requirements for your next marketing hire.   Deciding whether to hire an in-house marketer or an…
  • Maximizing the Reach of Your Content Marketing

    Justin Lambert
    25 Jul 2014 | 5:30 am
    If a tree falls in the forest, and no one is around to hear it, does it make a sound?  Sure, that little diddy has been around for centuries, and it's a bit trite. But how about the 2014 version: If a blog post is published, but no one knows about it, is it really there? As Gary Vaynerchuk famously said, “Content is King, but Distribution is Queen – and she runs the house.” Creating incredible content is a vital piece of the inbound marketing puzzle, but no matter how awesome your content is, it has to be effectively distributed to make an impact. And this is an area where many…
  • How to Brainstorm to Avoid "Boring" Content

    Molly Bruno
    23 Jul 2014 | 5:30 am
    Brainstorming. The name itself sounds grueling. Whether you carry out brainstorming with lists, research, or meetings, coming up ideas for new content can seem like tedious work. If the thought of brainstorming for your industry is enough to induce yawning, then it’s time to rethink your method. It goes without saying that no one wants to write or read boring content. Even if you are in one of the most technical, unglamorous or what some may consider "boring" industries, you have the same opportunity as consumer brands to come up with amazing content. To avoid a creativity slump, there are…
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    Sweepstakes Marketing Blog

  • The Facebook Like Gate Has Been Banned

    Giancarlo Massaro
    18 Aug 2014 | 3:48 pm
    On August 7th, Facebook quietly announced a major change in their platform policy that is set to go into effect starting on November 5, 2014. Announced on their developer blog, the change in the Facebook platform policy will affect third-party apps-more specifically their use of the Facebook Like Button when it comes to using it [...] The post The Facebook Like Gate Has Been Banned appeared first on Sweepstakes Marketing Blog.
  • ViralSweep Releases Advanced Guide To Sweepstakes

    Giancarlo Massaro
    10 Oct 2013 | 7:06 am
    Just in time for the holiday season, free resource helps businesses, entrepreneurs, and ecommerce retailers build, run, market and profit from online promotions. Austin, Texas — October 15, 2013 — ViralSweep, a SaaS application for building sweepstakes and giveaways, in partnership with Shopify, an industry leading commerce platform used to sell online and at retail [...] The post ViralSweep Releases Advanced Guide To Sweepstakes appeared first on Sweepstakes Marketing Blog.
  • How to set up a giveaway on Big Commerce

    Giancarlo Massaro
    17 Sep 2013 | 7:27 am
    This tutorial will show you how to set up a giveaway on Big Commerce for the Full Page, Widget, and Popup styles. Widget 1) Login to your Big Commerce store. 2) Click ‘Web Content’ from the navigation, then click ‘Create a Web Page’. 3) Make sure ‘Contain content created using WYSIWYG edtior below’ is selected. [...] The post How to set up a giveaway on Big Commerce appeared first on Sweepstakes Marketing Blog.
  • How to set up a giveaway on Facebook

    Giancarlo Massaro
    3 Sep 2013 | 9:55 am
    Although ViralSweep does not have direct integration with Facebook, this tutorial will show you how to set up a giveaway on Facebook with a free app called Thunderpenny. Thunderpenny is a simple app to use, it’s free, and it even allows you to set up fangating. Step 1: Install Thunderpenny Click the link below, it [...] The post How to set up a giveaway on Facebook appeared first on Sweepstakes Marketing Blog.
  • Halloween Contest Ideas to Grow Your Audience

    Giancarlo Massaro
    3 Sep 2013 | 7:01 am
    Halloween–that time of year when everyone gets to dress up and pretend to be something they’re not. In 2012, 71.5% of Americans planned to celebrate Halloween, with total Halloween spending reaching $8 billion. That’s a big number, and if you’re a Halloween retailer, then you know how vital the months leading up to Halloween can [...] The post Halloween Contest Ideas to Grow Your Audience appeared first on Sweepstakes Marketing Blog.
 
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    Pamorama | Social Media Marketing Blog

  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Using Hashtags in Social Media Marketing

    Pam Dyer
    26 Apr 2014 | 5:42 pm
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. They are a way to track topics on Twitter and other…
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    CyberAlert Blog

  • Developing a PR Media Plan? Don’t Forget Bloggers

    William Comcowich
    19 Aug 2014 | 1:46 pm
    Think twice before you dismiss bloggers as unworthy of a PR pitch. With digital publications and blogs growing exponentially over the past few years, it should come as no surprise to PR folks that bloggers now outnumber journalists. More journalists now work for online publications and blogs than traditional publishers, according to results from the [...]The post Developing a PR Media Plan? Don’t Forget Bloggers appeared first on CyberAlert Blog.
  • Startup Tip: Learn PR before You Hire PR

    William Comcowich
    19 Aug 2014 | 9:53 am
    PR agencies can offer skills, experience and media relationships that the client can’t achieve alone. But when you’re trying to build a business, it can be more cost-effective and beneficial to develop connections with the media yourself. When the founder of a startup personally contacts the media about his/her vision and goals, it often produces [...]The post Startup Tip: Learn PR before You Hire PR appeared first on CyberAlert Blog.
  • ALS Ice Bucket Challenge: The Viral Marketing Case Study of the Decade

    William Comcowich
    18 Aug 2014 | 1:43 pm
    Right now, it’s nearly impossible to scroll through your Facebook feed without seeing the ALS Ice Bucket Challenge. The challenge — which demands participants dump a bucket of ice on their heads or donate to ALS — is being taken on by national and international celebrities, professional sports teams, politicians and entire cities.  Since the [...]The post ALS Ice Bucket Challenge: The Viral Marketing Case Study of the Decade appeared first on CyberAlert Blog.
  • The 3 Biggest Challenges in Email Marketing, and Ways to Overcome Them

    William Comcowich
    18 Aug 2014 | 10:37 am
    Despite new and developing technologies in communications, email has stood resilient, some say indestructible. Alexis C. Madrigal calls it the “cockroach” of the Internet. Madrigal explains why email will never die in Email Is Still the Best Thing on the Internet: “Email is actually a tremendous, decentralized open platform on which new, innovative things can [...]The post The 3 Biggest Challenges in Email Marketing, and Ways to Overcome Them appeared first on CyberAlert Blog.
  • Anti-Troll Algorithm May Help Websites Maintain Comment Sections

    William Comcowich
    17 Aug 2014 | 8:30 am
    Sometimes a few troublemakers can ruin it for everyone. Such is the case with Internet trolls, whose unfounded, critical and often inappropriate comments force forums and publications to close their comment sections. The magazine Popular Science explained it had to shut off comments to online articles because:  “…we are as committed to fostering lively, intellectual [...]The post Anti-Troll Algorithm May Help Websites Maintain Comment Sections appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • It’s a Matter of Trust

    info@wpicommunications.com
    24 Jul 2014 | 11:36 am
    People tend to do business with people they trust. For an accountant, or virtually every other small-business owner, the key to building a successful practice is establishing a high level of trust with existing clients and then expanding the network.
  • 4 Top Benefits of Newsletter Marketing

    info@wpicommunications.com
    22 Jul 2014 | 10:47 am
    With so many marketing platforms to choose from, it’s easy to get confused about what might work best for your professional practice. But when it comes down to it, the good old-fashioned newsletter is the best choice for most practices. Whether you use a hard copy version or go digital to maximize your online exposure, newsletter marketing is a smart way to build your practice.
  • Newsletter Marketing—Stop Selling, Start Educating

    info@wpicommunications.com
    17 Jul 2014 | 10:30 am
    We all know that content is king, but very few professionals take the time to truly examine their content—and how it might need to change. In the past, the good ol’ sales pitch might have done the trick, but today’s consumers are much more savvy and more weary of being “sold to.”  Instead, they are looking to do the research themselves before coming to an informed decision.
  • Create Content That’s Easy to Read

    info@wpicommunications.com
    15 Jul 2014 | 10:29 am
    Are you a professional—an accountant, attorney or physician—looking to boost revenue by marketing to clients or patients? Regardless of the delivery method you choose, content is still king. In fact, if anything, content has become even more important in this fast-paced world where “yesterday’s news” is only one hour old and it’s difficult to separate yourself from the pack in a competitive business environment.
  • Funnel Readers Toward Your Professional Practice

    info@wpicommunications.com
    10 Jul 2014 | 3:59 am
    If you are reading this, it’s likely that you provide content for your profession in one form or another, be it newsletter marketing, an online post or blog, or some other communication. Naturally, you will want to put forth your best effort each and every time out of the box. It’s a reflection on you, your professional acumen and your practice as a whole.
 
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    CoSchedule

  • 8 Comment Systems You Can Use On Your WordPress Blog

    Adrienne Erin
    19 Aug 2014 | 8:00 am
    Blog comment systems accomplish two things for bloggers: they provide valuable social proof, and they can be a great place to foster reader engagement and get more mileage from your article. With some of the comment systems available today, readers can integrate social media platforms, and even use @mentions to engage more participants in the conversation. For you, the blog owner, this means more people will likely read your work. At the same time, comment monitoring can be a lot of work. There’s always the possibility spammers will get through, even if you have a good filter. Comment…
  • How Long Should The Perfect List Post Really Be?

    Julie Neidlinger
    18 Aug 2014 | 7:50 am
    List posts, the stuff of magic. The staple food of Buzzfeed and social media and content marketing everywhere. Maybe Martin Luther started a trend when he nailed a list to that door. Readers love lists. Content marketers love lists. But a Buzzfeed list is one thing, with its catchy photos, quick blurbs, and fast takeaways for the reader. How about a long-form blog post, on a topic that isn’t so fun and full of baby animal photos? Do list posts still perform even if you’re not selling Buzzfeed’s brand of emotional adrenaline? 3 Unbelievable Reasons List Posts Create…
  • Are You Making These 5 Assumptions About Your Audience?

    Julie Neidlinger
    14 Aug 2014 | 7:10 am
    Making assumptions about our audience is one of the worst things we content marketers do. We end up creating content that makes our audience feel stupid. A while back, I found an article about inbound marketing on a favorite blog, but I didn’t get past the first sentence: Unless you’ve been living under a rock for the last couple hours, you’ve likely heard that LeBron James is returning to the Cleveland Cavaliers. This wasn’t a sports blog, and to be honest, I couldn’t pick Mr. James out of a lineup, much less know or appreciate the finer points about…
  • Let 90s Nostalgia Rock Your Content Marketing

    Garrett Moon
    13 Aug 2014 | 8:44 am
    New research shows that we are more likely to spend money when we’re feeling nostalgic. According to the Journal of Consumer Research: Consumers that were asked to think about the past were willing to pay more for a set of products than consumers asked to think about new or future memories. Did that get your attention? Interesting results, but that’s not all. Another study showed an increased willingness to give more money to others after recalling, reflecting, or writing about a nostalgic past life event. This got me thinking – how does this “nostalgia effect”…
  • Does Content Marketing Help Retain Current Customers?

    Guest Author
    12 Aug 2014 | 7:15 am
    Content marketing is celebrated as an excellent strategy to widen the sales funnel. Producing a variety of content geared toward a prospective customer keeps your brand top of mind, persuading them to move further in the sales process. Rand Fishkin explained it best when he said that content marketing is at times a long and laborious process of constantly reminding your customers. So it’s easy to think once that sale is completed, so is the content. This is a huge mistake by marketers—it’s essentially ignoring and devaluing an individual once they become a customer. Instead…
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    Feldman Creative

  • Social Proof Marketing Makes Your Register Ring

    Barry Feldman
    16 Aug 2014 | 3:57 pm
    The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same goes for a restaurant. You peer into an empty one and quickly conclude the food must suck. The one next door has a waiting list and gads of people out front anxiously waiting to be summoned by their little buzzer. Must be the tastier of the two. Psychologists, sociologists and new media…
  • The Absolute Beginner’s Guide to Social Media Marketing

    Barry Feldman
    11 Aug 2014 | 12:20 pm
    Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say? Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed. Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career. I intend to help you blast through the…
  • Content Marketers that Walk It, Talk It & Get It Done

    Barry Feldman
    2 Aug 2014 | 9:39 pm
    Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be included in a long list featuring Jay Baer, Joe Pullizzi, Ann Handley, Robert Rose, Doug Kessler, Marcus Sheridan, Lee Odden—and many more of my favorite authors, teachers, consultants, speakers—and probably yours too. Mark took excerpts from his interview series, “Talking Content,” and created…
  • How Publishing Crappy Content Ruins Your Rankings

    Barry Feldman
    29 Jul 2014 | 1:25 pm
    Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for Japanese Rock Gardens”? Chances are, an article like that came from a content farm: a website that publishes thousands upon thousands of crappy articles, all for the sake of ranking for as many keywords (and keyword combinations) as possible. If you want to think…
  • Personal Branding: Power Tips for Getting Your Online Brand In Line

    Barry Feldman
    19 Jul 2014 | 1:19 pm
    Let’s talk about you. You’re a brand. Do you know how to develop your personal brand? As an online marketing consultant and writer, I found myself answering a ton of questions about building and developing a personal brand. So I did a lot of reading on the subject as well as reflecting on many of the effective tactics I’ve used since establishing Feldman Creative in 1995 and focusing on content marketing since 2011. I organized these ideas into the infographic here, “The Complete A to Z Guide to Personal Branding.” Then I was invited to do a Google+ Hangout with…
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    Prime Scripting – Digital Marketing Agency

  • Don’t fall for Gmail SEO consultants

    Mike Porter
    31 Jul 2014 | 11:02 am
    I would like to say that I wholeheartedly recommend Gmail accounts for the access you receive to highly useful applications like AdWords, Analytics, Webmaster Tools, Docs, G+, and various others. Provided they are used effectively, they offer immense potential for businesses all over the world. Quite frankly, most SEO consultants and content marketing specialists would be left scrambling for alternatives without Google apps. And without a sizeable operating budget, many professionals are dependent on those tools to earn their livelihood. They can’t simply pay for all of the premium tools,…
  • Five annoying web trends everybody hates

    Mike Porter
    2 Jul 2014 | 4:23 am
    As seasoned users of the web, we all have had ample time to encounter annoying web trends. Overuse of irritating terms and abbreviations aside, it is the monetisation of popular websites that is proving to have a damaging long-term impact on our collective experience. We are so much more than biological shells with dollar signs hovering above our heads, and it’s about time that key decision makers cut back on the trends below. 1. Tedious slideshows Easily the most crushing aspect of my web experience is when I see a potentially fascinating article, often accompanied by a title containing…
  • Vital SEO metrics for your website

    Mike Porter
    11 Jun 2014 | 10:37 am
    A simple search in Google for SEO advice will open up a realm of people seemingly there to help you by imparting wisdom in number-based BuzzFeed lists – don’t listen to them. Most SEO consultants are obsessed with overreacting and focusing on unimportant factors. If you are ever to understand the intricacies of your website and their relevance to the web, then it’s vital that you evaluate the most important SEO metrics. These will let you look at your site with a mathematical eye and obtain clear perspective on what needs to be done to generate those visitors you crave. PageRank…
  • Businesses can’t neglect social media in 2014

    Christian Abbas
    26 May 2014 | 3:00 am
    In today’s world of social connectivity, brands have an ability to communicate with their audiences like never before. Some businesses have questioned the role of social media in recent years, but we are now reaching a stage where its importance simply cannot be debated. Effective use of social networks must now be deeply rooted into the marketing mix of all brands. As the number of users accessing social media networks on a daily basis continues to grow, the potential reach for businesses becomes ever greater. According to Social Media Examiner’s End of Year Report (2013), 86% of…
  • What is PPC to my business?

    Mike Porter
    21 May 2014 | 8:41 am
    PPC simply stands for pay per click advertising, and this equates to paying for every instance that a web user clicks on the link in your advert. The alternative is to pay for a set number of impressions, but with this approach there is no guarantee that you will receive any clicks. When using the likes of Google AdWords and the similar platforms from Bing and Yahoo, paying for a click is the only guaranteed way of generating interest for your website in the short-term. Now vs. the future In business, it is logical that the instances where you pay to try and generate instant success in the…
 
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    Big Leap Creative

  • What To Look For In Your Google Analytics

    Lisa Gerber
    18 Aug 2014 | 10:39 am
    Are you looking at your analytics regularly? And I mean weekly if not daily? More importantly, When you look at them, do you know what to look for and what kind of action to take? Do you know what to ignore and how to keep the data stream manageable so you don’t spiral into analysis paralysis? If not, I hope today’s post will be useful to you. If you do, then you might want to skip this week’s post. I won’t be hurt. Around here at the virtual BLC headquarters, tracking and measuring our efforts is an important part of everything we do. It’s a big selling point…
  • The Art of Productive Daydreaming

    Lisa Gerber
    11 Aug 2014 | 9:22 am
    It might not be terribly smart of me to confess it’s August and I’ve had a hard time getting my head into work. (Some of you are my clients, after all, and perhaps that’s not very comforting to hear.)  I spent much of Wednesday in airports and airplanes; something I’ve always enjoyed because I get a lot of work done. Instead, I spent the day reading Gone Girl. What’s worse, I barely enjoyed it because I felt so guilty the whole time. Which is when I read this article in New York Times about the brain and its two primary functions – 1) The…
  • Stop Ignoring Most Of Your Target Market

    Lisa Gerber
    29 Jul 2014 | 9:19 am
    You have a larger audience than you think and you might be ignoring a big percentage of it. They are out there, in many stages of readiness to purchase. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik is that great marketers pay attention and really think about how they market to each segment of their audience. Average marketers worry only…
  • What To Do When Good SEO is Beating Good Business

    Lisa Gerber
    25 Jul 2014 | 8:23 am
    If you were to do a search for a video production company in the Bay Area on a search engine, your results would show video production companies that are good at SEO, not necessarily good at video production. It’s frustrating. Good SEO often beats good business. Instead, it would make sense to turn to your network for a recommendation. My financial planner this week directed me to a page on their website of planner picks for funds, savings accounts, and disability insurance explaining “we are in no way affiliated nor do we get a commission from these products. We just wanted to…
  • Who Carries Your Basket of Eggs?

    Lisa Gerber
    21 Jul 2014 | 10:08 am
    Much like you, I imagine, I’m always trying to raise things to the next level. Professionally, personally - whatever it is, it could be better than it is now. I want to be a faster runner so I download apps and training plans, buy a heart rate monitor, and if I could, I’d hire a coach, and hey, while I’m at it, a personal chef to cook me meals that would not only help me lose weight but would also be designed specifically to make me faster. It’s pretty much my first reaction when I have a goal: I need to go buy things and hire people to help me get there. As I ponder…
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    vWriter's Content Marketing Central

  • Social Media Auto-Updates: How To Cycle Through A Set Of Recurring Updates On Auto-Pilot

    Steve Shaw
    9 Aug 2014 | 3:00 am
    Imagine you want to do one of the following through social media: Send out regular quotations. Perhaps you have a file of motivational or inspirational quotes, or other quotes of relevance to your niche, and want to send one out once a day. Send out regular tips related to your niche. Sell fishing equipment? How about regular fishing tips? Or real estate? What about tips on getting maximum value for your property or selling quickly and efficiently? And how about linking each tip back to a relevant blog post, or video, or SlideShare presentation? You get the idea … Send out regular…
  • How To Keep Your Social Media Accounts Updated Automatically With Quality, Hand-Crafted Posts

    Steve Shaw
    8 Aug 2014 | 12:03 pm
    Are you barely keeping your head above water trying to manage social media? Many businesses are in the same boat. With that perpetual challenge in mind, vWriter.com is today launching the first phase of a unique system designed to push individualized, hand-crafted quality updates to your social media channels on auto-pilot. It’s the first of its kind (that we’re aware of) in the world, and is very exciting technology. It frees up your time, your resources, and allows you to concentrate on growing your business … while the system builds your online visibility, your brand, and…
  • The Guide To Online Visibility For The Time-Poor Business Owner

    Steve Shaw
    8 Aug 2014 | 8:59 am
    This is the final report in my series on online visibility, helping business owners to boost their online visibility in a changing online climate. The other two reports are here: The Online Visibility Crisis: The Race To Embrace Social And Content Marketing The ‘Be Everywhere’ Strategy: For Traffic, Online Visibility And Leads This final report provides a Guide To Online Visibility For The Time-Poor Business Owner, and shares how the average small business owner can plug in and “Be Everywhere” while still having time to run their business and go on vacation. If you’ve…
  • The ‘Be Everywhere’ Strategy: For Traffic, Online Visibility And Leads

    Steve Shaw
    30 Jul 2014 | 4:25 am
    This is the second in my series of three free reports (download the first here), helping you to achieve online visibility and build your brand within your respective marketplace. My first report examined the challenges facing small businesses to build online visibility, given the significant resources it can take to gain traction on social media and to take advantage of content marketing, and the often limited resources available. If it’s a struggle to keep on top of just one social network, let alone trying to connect with your potential prospects on the others as well, you’ll…
  • The Online Visibility Crisis: The Race To Embrace Social And Content Marketing

    Steve Shaw
    29 Jul 2014 | 2:20 pm
    If you: Know you should be more fully engaged in social media and content marketing; and yet you … Don’t have the time and/or resources to do so Then, congratulations, join the club! It’s a situation faced by so many small businesses the world over, trapped between a rock and a hard place … On the one hand, you’re supposed to be active, present and building large followings on the major social media sites like: Twitter LinkedIn Facebook Google+ (Not to mention YouTube, Pinterest, Instagram, SlideShare, and so the list goes on …) And on the other hand, you…
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    allisonboyer.com

  • 5 Basic Writing Tips to Help You Start Blogging Today

    Allison
    7 Aug 2014 | 7:00 am
    Blogging comes naturally to me. I kept a Lisa Frank diary when I was a little girl, and had a LiveJournal as a teen before moving to the world of professional blogging. I do recognize that blogging isn’t an easy task for everyone, though. And okay, I’ll admit it: sometimes I stare at the computer screen and wonder what to write. Which isn’t quite as bad as those moments when I stare at a post I’ve already published and wonder why I thought it was worth publishing. Hey, it happens to the best writers! Today, I wanted to go over a few basic writing tips that I’ve…
  • Why You Create Completely Forgettable Content

    Allison
    28 Jul 2014 | 3:00 am
    I have a confession to make. Every few months, I come across a piece of content – a blog post, a video, a podcast episode – that resonates with me on such a level that I become obsessed. I come back to this content again and again, and it pops into my mind whenever someone asks for a recommendation. “The Failure Manifesto” from Erica Douglass is one such post. Another is “On Faces and Eyes, Specifically Mine” from Britt Reints. These posts are years old, yet I still go back to read them occasionally and share them with my friends. The content resonates…
  • How to Drive More Qualified Leads to Your Landing Pages with Content

    Allison
    21 Jul 2014 | 3:00 am
    One of the most common questions I’m asked is this: How do I drive more traffic to my landing page? Everyone wants more traffic, but this question is a little too broad. Work smarter, not harder, my friends! In order to maximize your time, you need to be driving qualified leads to your landing pages, rather than focusing on driving as much traffic as possible. First Things First: What are Qualified Leads? Simply put: it depends on your business goals. A qualified lead is someone who is has a need for your product or service and who is motivated and able to buy. You have to have both. If…
  • How to Get People to Read Your Content: Digital Trust is the Name of the Game

    Allison
    16 Jul 2014 | 2:36 pm
    Earlier today, I was reading a post from Ramsay at The Blog Tyrant about the biggest myth in blogging: that content is king. He makes a lot of great points, and I really recommend checking it out, but as I was reading my mind started to wander a bit, to think about why I was reading Ramsay’s content and why I was sharing it with my followers. And the answer to all of those whys is two words: Kristi Hines. I have a secret. Although I follow thousands of people on Twitter, I have a private list of less than 50 people I consider friends. I read all of their tweets. Everyone else? Well, I…
  • Standing Out in a Sea of Blogs: What Makes Me Read Every Post You Publish

    Allison
    24 Jun 2014 | 11:22 am
    When I was in Israel back in 2012 (where the above picture was taken), I had a conversation with one of my fellow travelers about how I’d like to travel more often. It was my first time overseas, and I was loving every second of it. “So why don’t you travel more?” inquired my new friend. “I just don’t have time…” How many times have you heard yourself saying those words? Trust be told, you do have time for just about anything. You just don’t make time. If you deem something to be a priority, you find time in your busy schedule for it. The…
 
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    Kapost Content Marketeer

  • How to Tie Content Marketing to Revenue Impact

    Jamie Grenney
    7 Aug 2014 | 5:01 am
    Virtually every B2B company has a content marketing strategy these days, but even the most sophisticated companies have a tough time tying it back to revenue. Before Infer, I spent 11 years at Salesforce, where I oversaw the company’s content marketing and social strategy. We were lucky to have the support of a visionary CEO, who encouraged us to embrace social, transform our traditional playbooks, and create success stories that would inspire our customers. While we had the optimal environment to make content marketing work, it was still a struggle to quantify the impact we were making.
  • How the Hell Buffer Creates So Much Content So Quickly

    Kevan Lee
    6 Aug 2014 | 5:00 am
    If you put 100 bloggers in a room, odds are that only five of them are writing blog posts of 1,500 words or more. At Buffer, we are one of those five. And as Buffer’s content crafter, I have the joy and privilege of contributing to this content explosion—1,500 words per post, four posts per week, for a grand total of 6,000 words in one week’s time. How do we do it? Let’s start with why we do it. Why Buffer Creates So Much Content So Quickly Not only do we write four or more 1,500-word posts per week, each post also takes six or more hours to complete, and we create at…
  • Why Content Audits Suck & A Tool That Makes Them Easy [SlideShare]

    Anne Murphy
    5 Aug 2014 | 7:00 am
    Why does the content marketing audit suffer from a bad reputation? Because it’s a painstaking, time-consuming process—that’s why. Why Content Audits Suck and A Tool That Makes Them Easy [SlideShare] Yet, just about everyone agrees a content audit is a needed part of a content marketing strategy, even if it does feel like it takes forever. And we’re here to tell you, your fears are misplaced. We’ve simplified (and automated) the process witha free content audit tool, the Content Auditor. It crawls your websites, blogs, and video channels, allows you to categorize…
  • The Most Important Part of Digital Marketing [Interactive Infographic]

    Jean Spencer
    4 Aug 2014 | 5:00 am
    Marketing has a problem. Every year, marketers allocate more budget toward technology. Yet, the act of purchasing social media management, marketing automation, or CRM tools doesn’t automatically equal money in the bank. Marketing investments need content to perform. If these tools are the vehicles used to reach buyers, then content is the fuel that keeps them running. The Most Important Part of Digital Marketing [Interactive Infographic] by @jeanwrites For example, marketing automation may be the ticket to identifying leads and monitoring their online behavior—but without the…
  • 7 Signs You Work in Content Marketing, Now and Then

    Liz O'Neill
    1 Aug 2014 | 5:00 am
    Content marketing is a funny industry. It’s both young and old, simple and complicated, innovative and traditional. 7 Signs You Work in Content Marketing, Now and Then by @lizkoneill The fact is, people have always searched for—and been served—content. That hasn’t changed one bit. What’s changed is the way we search and the way we serve that content. The channels for finding and delivering content define what it means to be a professional in the industry.  Below, we explore the seven signs you work in content marketing—now and back in the day. Now… 1. Everything…
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    Recurve

  • 7 Advanced Google Analytics Tricks (You Probably Aren’t Using)

    George R Perry
    19 Aug 2014 | 7:53 am
    Google Analytics is a great tool. While there are plenty of Analytics services out there [x], Google Analytics is free, regularly updated, and full of tricks that turn the already impressive amount of data it provides into useful, actionable information.Here are 7 of those features you probably aren’t using, but definitely should be.Advanced SegmentsBy using Advanced Segments you can customize and personalize how you view the data that Google Analytics provides you. With Advanced Segments you can pre-define parameters for displaying the data you want in a simple or as (mostly) complex as…
  • The 2 Pieces of Your Brand

    George R Perry
    14 Aug 2014 | 9:40 am
    When you think about what makes up your business’ Brand you probably think of a lot of different things – your product or service, your employees, maybe even your “it” factor.The truth, however, is that your Brand is made of two parts that in turn are reflected in all the other pieces of what you believe defines your Brand. Those two things? Your Brand’s Promise and your Brand’s Personality.The Brand PromiseThe first part of your Brand is the Brand Promise. For those unfamiliar with the concept (if only in name), this is the promise on what you’re going to deliver to your…
  • Red vs Blue – How to take the fear out of big, bold thinking

    Bradley Robb
    12 Aug 2014 | 10:24 am
    If you had $100 to boost your business, where would you put it?Would you take the tried and true path? One that can guarantee a return of at least 1%, while you hope for a “good day” that yields a 5% return?Or would you risk it all on something new and untested, hoping for a big win?This isn’t a trick question or an excuse to reference Robert Frost. Instead, this is to put a name on two different types of thinking – Red Ocean and Blue Ocean.Red vs BlueRed Ocean tactics are familiar. TV. Print. Display. Even the known quantities in social media are Red. In Red Oceans, success can…
  • Why Mary Poppins Was Wrong About Engagement

    Edward Baldwin
    8 Aug 2014 | 11:48 am
    At a recent presentation called “Persuasive Games”[1] Ian Bogost used Mary Poppins’ famous song, “A Spoonful of Sugar” to illustrate a fault with the popular trend toward gamification. For those of you unfamiliar with the term, “gamification” refers to an effort to make an otherwise boring or undesirable task more appealing by adding, to quote Mary Poppins, “an element of fun.”Brands as diverse as the U.S. Army and Samsung have used gamification to try to increase interaction with their digital content.[2] If you’ve ever used Mint.com, you’ve experienced the gamification…
  • 9 Small Psychological Tips that can give Big Business Benefits

    Bradley Robb
    6 Aug 2014 | 8:17 am
    Customers can be strangeNot strange in a bad way, just kind of illogical.And I’m not picking on customers. At the end of each day we all take off our rational business caps and return to being an irrational customer.And really, maybe we should stop putting on that rational business cap. After all, it’s forcing some of us to try and get customers to make rational decisions.Instead, maybe we should be conforming to the irrational habits of real customers. Why? Because tapping into irrational habits in a responsible way can lead to happier customers and better sales.To that end, here are 9…
 
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    Blog - Jackie Steinmetz Consulting

  • Get Your Next Promotion with Marketing Analytics

    Jackie Steinmetz
    13 Aug 2014 | 8:18 am
    Check out my latest guest post for my friends at Docalytics.com - the coolest marketing content analytics tool on the market today. You can read the original blog here.According to Forbes, 2014 is the year of marketing analytics. Last year, Forbes mentioned social media advancements numerous times, though social media was adopted by businesses of all sizes a few years before. I think it’s safe to say that 2014 is the year of marketing analytics because your company should be doing it by now. Period. If you’re still shooting from the hip Mad Men style, it’s time to…
  • The Content Conundrum: How Much Do You Really Need?

    Jackie Steinmetz
    24 Jul 2014 | 11:22 am
    Check out my latest guest post for my friends at Docalytics.com - the coolest marketing content analytics tool on the market today. You can read the original blog here.Every marketer knows that content is essential to a sound marketing strategy. But when it comes to content and content marketing for your specific company, how much content is really enough? How much is too much, or not enough? How do you find that perfect happy medium, where you have enough content to engage, but you’re not overwhelming your audience?The answers to these questions may not be simple, but they’re not overly…
  • How To Track Metrics Without Getting Lost in the Details

    Jackie Steinmetz
    2 Jul 2014 | 12:28 pm
    I recently blogged for my friends at Docalytics about tracking marketing data - a scary topic for many marketers! Bite it off in reasonable chunks with the tips below.These days, marketing trends come and go almost as fast as you can blink. Marketers newer to the game can often be overwhelmed by a slew of metrics thrown at them from every angle. They know they need to use these metrics to show ROI (return on investment) so that the C-suite (CEO, CFO and the like) can remain confident and continue to allocate funds to the marketing budget. But, they’re just not sure how to use…
  • What Dr. Seuss teaches us about being an entrepreneur

    Jackie Steinmetz
    20 Jun 2014 | 7:08 am
    Last night, I sat down in my son’s room to read books and start winding down for bed. He’s 3, so typically he chooses a handful of titles that he’d like to read and then we end up reading the same book over and over (and over) again.This was no different.We started reading “Oh, the Places You’ll Go,” somewhat to my dismay, because 1. Dr. Seuss uses some strange words (seriously, who names their child Mordecai Ali Van Allen O’Shea?), and 2. This is not a short book.Twenty minutes later, as I opened the book for the third time, my mind began to wander. Drawing parallels between…
  • 3 ways to create event awareness online

    Jackie Steinmetz
    5 Jun 2014 | 8:33 am
    My latest blog for Like to Share Pages is below. Leave a comment and let me know what you think!Does your business plan events for yourself or other businesses? If so, you know that getting bodies in the door is one of the most important pieces of planning an event. This task may seem daunting - it’s hard to know who will show up and who won’t. The best solution is to promote the event in the places where you can reach a large number of people, online. Here are three ways to amplify your reach and ensure your event is a success:1. Promote your event on social media. Which social media…
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    Tai Goodwin, Bankable Brilliance

  • If Oprah Called Would You Tell Her No?

    Tai Goodwin
    7 Aug 2014 | 7:59 am
    One of my big goals is to be a guest on Super Soul Sunday and talk with Oprah Winfrey about my book, Reclaim Your Brilliance: Let Go of the Past So You Can Step Into Your Purpose. We all have big goals or a big dream that we are working towards. What’s your big goal – […] The post If Oprah Called Would You Tell Her No? appeared first on Tai Goodwin, Bankable Brilliance.
  • Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist

    Tai Goodwin
    28 Jul 2014 | 11:10 am
    I get super inspired when I discover a trailblazer that is using their unique brand of brilliance to reach more people and change more lives. This week, spoken word artist Suli Breaks inspired me with this skillfully crafted piece, I Will Not Let an Exam Result Decide My Fate. Trailblazers ignite people by sharing their vision, and […] The post Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist appeared first on Tai Goodwin, Bankable Brilliance.
  • SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True

    Tai Goodwin
    24 Jul 2014 | 9:59 am
    Stories are powerful. Whether it’s a story someone tells to market a message or an internal story that we tell ourselves, the impact of a story can be powerful. About five years ago back when I still had a day job, I was sent to evaluate a potential sales training program for the IT company I […] The post SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True appeared first on Tai Goodwin, Bankable Brilliance.
  • 4 Questions to Choose the Right B2B Social Networking Site

    Tai Goodwin
    16 Jul 2014 | 8:45 am
    When it comes to using social networking for business, Facebook, LinkedIn, and Twitter are considered the trifecta for most business professionals. But that doesn’t mean they are the only places for you to find new leads, clients, and potential partners online. There are other social networking platforms that may be more beneficial for you. Just like in offline networking, […] The post 4 Questions to Choose the Right B2B Social Networking Site appeared first on Tai Goodwin, Bankable Brilliance.
  • How to Use Social Networking to Create Bankable B2B Connections

    Tai Goodwin
    14 Jul 2014 | 4:11 am
    All social networking is not created equal. There’s B2B (Business to Business) social networking and then there’s “regular” social networking. If you use Facebook and Twitter for personal connections, it can sometimes be confusing where to draw the line for your professional connections. Effective business to business social networking is more than just using social media platforms to […] The post How to Use Social Networking to Create Bankable B2B Connections appeared first on Tai Goodwin, Bankable Brilliance.
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    Visually Blog

  • What LinkedIn’s Big Bet on Content Means for B2B Content Marketers

    Lizetta Staplefoote
    19 Aug 2014 | 6:00 am
    LinkedIn is making a billion-dollar bet on content. Though you may not be aiming to make a billion on your content, you can learn a few things from the focus of LinkedIn’s recently leaked strategy document. In the document, LinkedIn sets its sights on the $50 billion B2B marketing solutions segment by building the ultimate marketing platform that does everything except create content for you. A smart move for the site initially launched in 2003 as a place for professionals to network, then a goldmine for recruiters and job seekers looking for the right fit, then a go-to place for…
  • Design, Technology & The Future of Content Marketing at General Assembly

    Jon Salm
    15 Aug 2014 | 6:00 am
    Three of the brightest minds in content marketing gathered at General Assembly in New York City on Wednesday for a panel discussion titled Design, Technology & The Future of Marketing. Photo by Laura June Kirsch The talk featured Annie Werner, who works on content strategy and community at Tumblr, Emersson Barillas, Executive Creative Director, Integrated Marketing at the Atlantic, and Stew Langille, Visually’s own Co-Founder and CEO. Sumit Guha, VP of Engineering at NewsCred, acted as moderator. The event served to highlight NewsCred’s partnership with General Assembly. This…
  • Lessons in Typography from the World’s Most Powerful Brands

    Allison McCartney
    14 Aug 2014 | 6:01 am
    Image via Flickr user Bill Dickinson The fonts you choose for both your logo and your content can say a lot about your brand. Because of this, big brands are extremely particular about their typography choices and smaller brands can learn a lot from studying their visual decision making. After looking at the corporate styling guides for many of the companies on Forbes’ list of the world’s most powerful brands, several trends became apparent. For better or for worse, everyone still loves Helvetica This should come as no surprise. The ubiquity of Helvetica in graphic design is well known…
  • Content Millennials Actually Want: The Case For Brand Ethics and Authenticity

    Joe Cardillo
    13 Aug 2014 | 6:00 am
    Millennials are an influential bunch. One reason for this is that they are fast becoming a major demographic category – depending on who you ask, up to 24% of the population. They’re also described as the first generation of “digital natives” – in other words, they’re experiencing more of their lives online than any generation before them, particularly through social networks.   Credit: pewsocialtrends.org   Because they’re online so much, and because ad and content serving are now personalized based on an overwhelming level of detail, it’s not surprising…
  • Creating Charts for Presentations

    Drew Skau
    12 Aug 2014 | 6:00 am
    Charts are one of the best ways to show a concept to someone. They are a great form of visual communication because they show the trend or pattern in data, along with the data itself. This means they show the proof behind the idea at the same time they are showing the idea. Since data visualizations are so good at showing ideas to someone, they can also be great to include in presentations. But the data visualization you used for analyzing your data isn’t the same chart you should put in your presentation. To begin with, the process of analysis and data exploration often involves…
 
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    What She Said

  • 3 Signs Your Social Media Marketing Sucks

    Stephanie Jones
    18 Aug 2014 | 5:00 am
    You have implemented a social media strategy for your organization and that’s a huge step.  Your company is about to land in the laps of many more potential clients or customers and who doesn’t need more of those, right?  But what happens when the people don’t come flocking in like you or the executives thought they might? Does that mean it’s time to just shut it down and call it day? I have good news for you: You don’t need to throw in the towel.  In fact, social media does a lot for brands that make good use of the networks they are on. According to Hubspot, social media…
  • PDFs Appearing in a Different Color? CMYK vs RGB

    Britney Drotleff
    13 Aug 2014 | 7:07 am
    The past couple of months I’ve been viewing more and more of my designs on my phone, many of which are in PDF format. Something that kept happening, which I found very troubling, was the PDFs appearing in a different color. Quite honestly, different is an understatement—the colors would resemble those of a black light party – neon versions of the colors I’d chosen in my design. After giving this problem some thought I realized I wasn’t using my knowledge from my Digital Color Theory class to its full potential. So, from here I’ll be taking it back two semesters to share some…
  • Social Media Marketing: Staying Up on Trends

    Stephanie Jones
    11 Aug 2014 | 7:33 am
    I have a couple pet peeves and by a couple, I mean at least 1,000.  I loathe it when people drag their feet when they walk. I get irked when others are oblivious to traffic laws – other than speeding – I can get behind speeding. My biggest pet peeve is directed at a personal tic of mine: I hate it when I realize I’ve missed out on something. A cool band, a hip restaurant, a fashion trend, or a new app that’s supposed to revolutionize the planet – I hate not being in-the-know.  I’ve been this way as long as I can remember. Even into my 30’s, I still check out videos on MTV…
  • Newborns & Task Specialization: It’s Time to Outsource your Marketing

    Amber Cebull
    8 Aug 2014 | 8:50 am
    Just 7 weeks ago (time flies when you’re getting 4 hours of sleep a night) my family welcomed its newest addition. A squishy-faced, beautiful almost NINE POUND little girl. She’s nothing short of awesome, but as the owner of a small business who works daily within it, maternity leave has never been an option. And so, for the second time, I’ve taken on the impossible challenge of caring for my newborn daughter and delivering amazing marketing to our clients. Let me tell you – the past 7 weeks has been a bit of a roller coaster. Talk about logistics: UPS has nothing on me. Taking…
  • Instagram & Food: A Match Made in Heaven

    Stephanie Jones
    6 Aug 2014 | 6:23 am
    I have said it before and I’ll say it again: I love Instagram. I may be biased because I am a photographer and enjoy connecting with others that have the same interests. I use the network to share my own work and learn from others. Most recently, I started an account to post about my experience with the Whole30 lifestyle. I wanted to find people that would encourage me and give me lots of pointers. What I found was a vast community of people at the ready to encourage and pour out their hearts. It’s really been mind blowing; I don’t know most of these people in person, yet I feel…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • The Best Kept Secrets to Making Your Emails Great!

    Jeanne Sachs
    18 Aug 2014 | 1:42 pm
    Email marketing is alive and well and is a powerful and effective tool for Marketers.  Today I read this article by McMurryTMG that talks about some of the stats that prove how effective email marketing continues to deliver results Email Marketing Isn’t Dead And We Have The Stats To Prove It. If we are going to continue to use email marketing as a key tool in our marketing toolbox then we need to stay focused on the best practices to leverage. It will help us a) drive better open rates and action from our emails and b) we build better relationships with our customers and c) avoid…
  • 6 Ways to Boost Your Business Instagram Account

    Summer
    17 Aug 2014 | 5:58 am
    Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to you can make incredible images on Instagram. 1) Meet Instagram for Business You’re not the only one looking for information, and the folks at Instagram know it. That’s why they’ve created their own blog devoted to businesses: Intagram for…
  • 5 Tips to Help You Create Excellent E-Newsletters

    Summer
    16 Aug 2014 | 9:41 pm
    Even with the rise of social media, mobile apps, and other forms of communication, “old school” email remains the number one way for marketers to keep in touch with their users. And as it should be. Sending out a weekly (or monthly) e-newsletter is a great way to stay in touch with your prospects and target audience. However, getting subscribers to even click on the email is not easy. Here are 5 tips to help you optimize your email marketing campaigns. 1) Segment your subscriber lists Dividing your subscribers into different lists will improve the performance of your email…
  • The Best Infographics to Help You Create Smart Content

    Summer
    15 Aug 2014 | 11:35 am
    These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It’s easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics out there to help us through our content creation efforts and maximize results. Check them out below! Ideas on how to create compelling content First, you’ll need an idea on what to write and how you’ll write it.
  • 5 Stunning Tips That Make You Stand Out on SlideShare

    Summer
    14 Aug 2014 | 1:57 pm
    As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community? Below are 5 tips on how you can make creative, successful presentations for content marketing. 1) Storytelling Find a theme and flow for your presentation and think about how someone will read your content. You want to make sure it’s a cohesive story and that it’s interesting at the same time. Keep them engaged and curious so that they will want to click on “next…
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    Content Marketing Blog | Inklyo.com

  • How to Create a Content Strategy

    20 Aug 2014 | 4:51 am
    Before you can begin marketing your business online, you need to create a strategy that outlines exactly how your marketing will work. Just like any goal, establishing an online presence is a process that needs to be planned out, step by step. This way, you can use the content to spread your business’s name and help your business grow. A content strategy is a plan that you can use to determine what content you publish, when to publish it, what platform you use to publish it, and what it will achieve. Creating content is a great way to promote your business. And methodically planning out…
  • Press Releases: The Astonishingly Easy Way to Boost Your Business

    20 Aug 2014 | 4:51 am
    Press releases are dead, right? Yes… and no. If you’re a solopreneur or even a small-to-medium sized business, writing a press release is not an effective way to get the attention of major media outlets. There are just too many press releases and not enough journalists, so only the very important releases from really big companies ever get read. Press release writing can sometimes be effective for communicating with your local, small market media outlets, especially if your release has a local news angle. But there’s an even better way to use press releases, and…
  • 7 Movies Every Marketer Should Watch

    20 Aug 2014 | 4:51 am
    Marketing is an all-pervasive but little-understood sector of the world economy. As with any other aspect of human existence, however, it has not been overlooked by the film industry. Whether you are an eager marketing student or a jaded marketing exec, the cinema can bring you a fresh perspective on the tasks you face in your chosen career. Whether for education, inspiration, or just entertainment, these seven films will help you reassess your approach to marketing. Every Home Should Have One This Britcom from 1970 explores the moral dilemmas faced by advertising executives. Teddy Brown, a…
  • How to Use Newsletters for Awesome Customer Service

    20 Aug 2014 | 4:51 am
    Newsletters are an ideal way to connect with your customers. If a customer has opted in to your newsletter, they want to hear from you. You want to make the best use possible of that indication of interest and trust. Newsletters speak directly to your customers and help build a relationship. A great strategy for achieving this is to send out a customer service-oriented newsletter that shows your business’s dedication to their needs. Here are some ways to do that in your newsletter: Provide news and updates that are relevant for the customer You know it's great that your company got that…
  • How to Build Your Brand

    20 Aug 2014 | 4:51 am
    We'll start with the basics: What is a brand, anyway? A brand is a representation of your relationship with your customers. It determines how they view and interact with your business. Put another way, your brand is like a promise. Since the Internet has become a critical place for traffic and information, building an online relationship with your customers through a brand is imperative as you strive to make your business successful. To improve this relationship, you need to make sure your business is doing everything possible to build the brand and create a reputation. So how do you use…
 
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    erika heald

  • 3 Considerations for Better Storytelling with SlideShare

    erika heald
    11 Aug 2014 | 6:30 am
    SlideShare is an underutilized, but highly effective content channel for connecting with B2B customers. But it takes more than just uploading a slide deck from your most recent product marketing presentation to engage with your audience. So what are the keys to knocking it out of the park with SlideShare? Providing a valuable learning or entertainment experience, telling a compelling visual story, and giving your audience a way to connect with your company to go deeper on the topic. In this post, I'll walk you through these three key elements, and give you a peek into my typical…
  • 6 Ways to Grow Your Freelancer Relationships

    erika heald
    20 May 2014 | 8:40 am
    If freelance writers and designers are a core element to your content marketing strategy, then keeping them happy, to ensure many productive future content engagements, should be one of your top priorities. You know your rock star freelancers have other gigs, so how do you ensure that you’re their employer of choice? Start by committing to these 6 best practices. 1. Mind your scope creep. Yes, we’ve all had those projects that once underway needed a course correction. But if your projects are consistently changing in scope (without the accompanying Statement of Work and payment schedule…
  • Join Me at Content Marketing World 2014 and Move Beyond Storytelling

    erika heald
    2 May 2014 | 2:07 pm
    As a huge fan of the work the folks at the Content Marketing Institute have been doing, and a former attendee, I'm positively thrilled to share that I'm speaking at Content Marketing World 2014 in September. This year's installment of the content marketing industry's premiere conference, with a Beyond Sotrytelling theme, will be held September 8-11 at the Cleveland Ocnvention Center.  I'll be presenting one of Wednesday's lunch sessions, focused on how to  create a streamlined, efficient content curation process that integrates with your content marketing…
  • 3 Tips for Making the Most of Your Big Corporate Announcements

    erika heald
    30 Apr 2014 | 11:21 am
    Sure you could just send out a press release about your latest round of funding or your geographic expansion and be done with it, but where’s the fun (and audience engagement) in that? Get your employees amped up and your community excited by harnessing the power of your social channels. 1. Make it Personal A press release inherently lacks personality — it’s a general mass communication after all. Put a personal spin on your announcement by creating a quick video (using your iPhone is OK) with your executive team sharing the big news. Then upload it to your YouTube channel, and embed it…
  • Social Media Marketing World 2014 Opening Session Highlights

    erika heald
    28 Mar 2014 | 7:21 am
    From the opening keynote where Michael Stelzner previewed stats from forthcoming research to the closing session with Steve Farber on leadership, the first day of Social Media Marketing World rocked. Starting with that keynote, networking was center stage. Recognizing that many folks struggle with effective networking, the opening session got everyone up and talking to new people, and gave great examples of questions to help attendees quickly connect in a more meaningful way than asking "What do you do?" New Social Media Marketing Research Love that session tracks organized around…
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    1st Quality Content Blog

  • Stop Hiring Cheap SEO Service Providers Right Now!

    Enakshi
    7 Aug 2014 | 9:58 am
    No matter what they want to buy, almost everyone looks for the best price or the best deal. However, the best deal is not always the same as getting something at a cheap price. At least, not as far as hiring an SEO agency or a SEO service is concerned. You may think that getting […]
  • Why You Should Hire a Blog Editor

    Alex Strike
    2 Jul 2014 | 4:48 am
    Blogging has different goals for different people. If you’re blogging only as a hobby, hiring a blog editor may not be an important concern for you. For those who are trying to build a business around a blog, however, having a blog editor could make things a lot easier. Depending on the goals that you […]
  • What Goals Do You Want Your Content to Accomplish?

    Shilpa
    23 Jun 2014 | 11:30 am
    The biggest reason why most of the content plans fail is because businesses have little or no idea about what they want to accomplish. Only because you noticed that everyone else is ‘doing content’ doesn’t mean you should jump on to the bandwagon too. Of course, top quality content is the foundation of a strong […]
  • 7 Reasons Small Businesses Can’t Ignore Content Marketing

    Peter
    6 Jun 2014 | 2:55 am
    For small businesses owners, regardless of their niche, content marketing presents a huge opportunity to attract the right kind of customers and keep them engaged for a long time. There are various online channels through which you can share your content with a target audience, fulfill their specific needs and convince them about the uniqueness […]
  • A Business Plan is Not Just for Winning over Investors

    Jane
    27 May 2014 | 1:39 am
    Business planning is a vital part of creating a stable and successful business. Without a proper plan to implement while running the enterprise, a possible successful business can fail within days. Starting a business is like learning a new skill or language. Everyone wants to be the best but most of them do not wish […]
 
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    Roojoom Blog

  • How to Bring Evergreen Content Back to Life: The ISRAEL21c Case Study

    Yael Kochman
    10 Aug 2014 | 11:53 am
    ISRAEL21c is a well-known English publication in Israel. They were looking for a solution to repurpose existing content on their website and increase the amount of content consumed by their readers. Before using Roojoom, it was very difficult for them to find a way to drive readers to pre-existing content that still had relevance. Now, ISRAEL21c uses Roojoom to resurface archived content and drive traffic to more of their articles. Within 4 days their Roojoom “66 top things to do in Israel this summer for FREE” drove them 13,645 views. All without spending a penny on advertising. How…
  • 9 Ways to Increase Engagement With Your Content

    Yael Kochman
    3 Aug 2014 | 11:01 pm
    You’ve been there too, haven’t you? You wrote an awesome blog post, and felt so proud of yourself for getting it done so smoothly – yet no one reads it or shares it. Wondering why? I’ll tell you. It’s not because your content isn’t good; I’m sure it is. The thing is, others write great content too. Many others. So the competition for readers’ attention is tougher than the Tour de France. Luckily there are ways to increase engagement and get a bigger chunk of your readers’ precious attention. Here are my top 9: 1)      Visuals No matter how good your content is, no one…
  • How to Use Rich Content to Grow Your SaaS Product

    Will Fraser
    24 Jul 2014 | 4:48 am
    Today’s guest post is by Will Fraser is the Co-Founder and CEO of Referral SaaSquatch - The customer referral platform for SaaS and Subscription companies. You can reach him on twitter @getfraser. Early on at Referral SaaSquatch, we realised there was a lack of quality content about customer referral programs. We quickly set about filling this gap with blog articles, posters, and guides. This led to strong organic search rankings, consistent monthly traffic, and increasing brand awareness. You probably already know that when content marketing is done right, it establishes expertise,…
  • Israeli News Roo(joo)m

    Yael Kochman
    9 Jul 2014 | 9:14 am
    Completely off-topic, I know. However, we know you are all concerned about us here in Israel, so we created a virtual press room for you to stay updated with the events. Feel free to share this on Twitter or on Facebook ! Here are the latest news from Ynet, automatically updated by the hour: And this is to keep you entertained while in shelter waiting for the boom:
  • How did IM Creator get over 5 million websites built in less than 3 years?

    Yael Kochman
    1 Jul 2014 | 11:55 pm
    I recently had the pleasure of interviewing Erez Zundy, IMC’s Online Marketing Manager, and we had an interesting chat about IMC, its vision and, especially, what is their marketing strategy that helped them get to over 5 million websites in such a short period of time. What is IM Creator? IM Creator is a free website creation platform that offers an online drag & drop website builder, which allows users with no past experience in web development or design to create a beautiful website that they can be proud of. * This is an example to a website created with IM Creator How were you…
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    qrator.in

  • The Future of Social Media Content Strategy is Really Déjà Vu

    Qrator
    11 Aug 2014 | 12:51 am
    Articles that attempt to predict the future of social media make for great link bait. We’re all desperate to avoid some shiny new toy eroding our advantage or destroying all our hard work. That’s why most of these articles focus on the new technologies of the day, written in a tone that implies an impending threat if the reader doesn’t adapt quickly enough.These aren’t predictions of the future. They’re merely reactions to whatever is happening at the time. Source: The Future of Social Media Content Strategy is Really Déjà VuRights to all content (text, images, videos etc.) with…
  • Why You Should Quit The Jargon And Write For Your Customers

    Qrator
    8 Aug 2014 | 5:04 pm
    If you use jargon it really makes it sound like your ideas can’t stand alone and that you need extra words and phrases it make it more powerful. If your ideas can’t stand alone, they shouldn’t be standing at all. If you keep it basic, your readers will be able to understand and support your ideas better because they’re clearer. Source: Why You Should Quit The Jargon And Write For Your CustomersRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
  • Unify Your Content Marketing Strategy With a One-Stop Resource Center

    Qrator
    30 Jul 2014 | 12:16 am
    If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do. Source: Unify Your Content Marketing Strategy With a One-Stop Resource CenterRights to all content (text, images, videos etc.) with post source. If you think…
  • How To Make The Business Case For Content Curation

    Qrator
    28 Jul 2014 | 7:48 pm
    To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings.Continuing to create more and more quality content is expensive. Further it contributes to your organization’s me, me, me refrain on social media and other platforms.As a result, marketers need a more cost effective way to fill this content hole in their marketing plans.Content curation provides a less expensive solution to extending your content marketing budget. Source: How To Make The Business Case For Content Curation – Heidi…
  • 4 Ways Wearable Tech Could Change Your Marketing Strategy

    Qrator
    15 Jul 2014 | 2:12 am
    For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head pound. Regardless, welcome to wearables, declared the next big thing everywhere in the press — and by plenty of digital marketing heavyweights. Source: 4 Ways Wearable Tech Could Change Your Marketing StrategyRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

    Rachel
    20 Aug 2014 | 5:00 am
    Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive emails from the grammar police and need to correct mistakes on your blog. At the most, a typo can be highly embarrassing and cost you lots in brand damage, legal fees or lost revenue. The BBC reported on an e-commerce company that doubled its online revenue after fixing a typo on its website. According to the…
  • Should You Use Social Media or Traditional Marketing to Engage IT Buyers? [IT Pros Sound Off]

    Rachel
    6 Aug 2014 | 5:00 am
    When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail campaign or run ads on LinkedIn? Host a webinar on your website or a Hangout on Google+? With so many options, it can be hard to know which marketing methods will keep you top of mind, so IT pros think of you when they’re ready to buy. The Spiceworks community tackled the traditional vs. social media marketing debate. The marketing and IT pros who responded to this question generally think you need a balance of both to engage IT…
  • 7 Ways to Promote Your White Papers to Get More Downloads, Leads and Shares

    Rachel
    30 Jul 2014 | 5:00 am
    White papers, guides and ebooks are time-intensive content marketing projects. It’s surprising that many B2B marketers put lots of time and resources into developing white papers and then simply post them on their websites and hope leads will pour in. Unfortunately, it’s not this easy. Here are seven ways you can promote your white papers to get more downloads, shares and leads:   1. Syndicate your white paper. You can attract more leads by posting your white paper to a syndication service. These services will promote your white paper, and you usually pay for every lead they bring your…
  • 3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

    Rachel
    23 Jul 2014 | 5:00 am
    #452226178 / gettyimages.com Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite videos from his new album, Mandatory Fun. It’s a parody of “Blurred Lines”, in which he rants about bad grammar in “Word Crimes”: “Weird Al” said that Mandatory Fun is likely his last full-length album. He told the Associated Press, “I’ve been under contract since 1982, and I just kind of feel like — especially with the kind of music that I do — the album format…
  • How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

    Rachel
    16 Jul 2014 | 5:00 am
      There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience will read your headline, only 20% will go on to read the rest of your content. This means that your headlines can make or break your marketing. Instead of just providing you with general tips on writing headlines, I wanted to share some examples. I’ve pulled a few headlines from my swipe file and analyzed what makes them work. Without further ado, here they are: How to Get $250,000 of…
 
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    Palchoice

  • Top 10 quotes for daily motivation

    Santoshh Singh
    20 Aug 2014 | 4:01 am
    The post Top 10 quotes for daily motivation appeared first on Palchoice. So you are searching top quotes for daily motivation. Do you think quotes can motivate you to achieve what you want to achieve in your life? I asked the above question because you have reached this page in your search for motivation that can last. Now back to question that I asked, I would say […] The post Top 10 quotes for daily motivation appeared first on Palchoice.
  • Top 5 essential leadership traits

    Santoshh Singh
    15 Aug 2014 | 12:04 pm
    The post Top 5 essential leadership traits appeared first on Palchoice. Do you think leaders have inbuilt leadership traits? We still are struggling with age old controversial question whether leaders are born or created? And we still are not sure of right answer because, as with everything, there are number of factors contributing collectively to form a successful leader. But there are certain common behaviors among […] The post Top 5 essential leadership traits appeared first on Palchoice.
  • HOW TO AVOID OVEREATING

    Santoshh Singh
    12 Aug 2014 | 11:45 am
    The post HOW TO AVOID OVEREATING appeared first on Palchoice. What picture overeating bring to your mind? For me it’s a fat person eating a big, really big burger at McDonald food court. I know most of us don’t want to be that fat person of our imagination. This is possible if we avoid overeating. But how to avoid overeating? If you search on internet […] The post HOW TO AVOID OVEREATING appeared first on Palchoice.
  • How to encourage children to play outdoor games

    Santoshh Singh
    7 Aug 2014 | 7:52 am
    The post How to encourage children to play outdoor games appeared first on Palchoice. If you are happy with your children playing video games or spending most of their time in front of mobile/computers screen, then don’t feel guilty and skip this article. As a parent, most of us are worried as to how to encourage children to play outdoor games. With increasing exposure to internet and electronic medium, […] The post How to encourage children to play outdoor games appeared first on Palchoice.
  • How to plan child room

    Santoshh Singh
    3 Aug 2014 | 7:28 am
    The post How to plan child room appeared first on Palchoice. Do you know that you are your Childs best friend who can influence his thinking significantly in the starting years? Children are our best future investment. To plan for their bright future is to plan for future society. As a parent, we can take some simple but effective steps that can help children to grow […] The post How to plan child room appeared first on Palchoice.
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    Elokenz Blog

  • How to display your best articles on the web ?

    Jean-Christophe Lavocat
    29 Jul 2014 | 9:18 am
    We already presented our WordPress widget to showcase your best articles. We made some improvement to the basic widget and want to share with you the new features. The widget is useful for authors who are using the G+ authorship system. It takes in input your Google+ id and list your most shared articles on the social networks. Who could gain from this widget ? Before entering into details, let’s see who is likely to use this widget. Take my friend Ann Smarty she is frequently writing on several websites. Her various writings are often covering complementary topics but his audience…
  • 12 MozCon 2014 recaps for those who missed the event

    Brian Jensen
    16 Jul 2014 | 10:06 pm
    I always enjoy the opportunity to attend MozCon and to hear from some of the leading industry experts in SEO, social media, content marketing, anaytics, and brand and community building. The sessions are always jam packed with actionable tips, insights, and the after hours events provide ample opportunity to meet and network with fellow digital marketers MozCon 2014 delivered in full with presentations from Justin Cutroni, Phil Nottingham, Annie Cushing, Mike Ramsey, Richard Millington, Wil Reynolds and much more (scroll to the end of the article for the full list). I hope you enjoy reading…
  • Twitter Chat with @jice_lavocat during #VCBuzz on July 15

    Jean-Christophe Lavocat
    14 Jul 2014 | 6:14 am
    Join us on Twitter to discuss Google Authorship and the engagement of your readers on a special #VCBuzz Twitter chat next Tuesday (July 15). The title is Make the Most of Google Plus Interactions. During this Twitter Chat, Ann Smarty and the folks from VCBuzz will ask Jean-Christophe Lavocat about Google Plus, Elokenz, the Authorship system, and how marketers and bloggers can make the most of these tools. The discussion will be live during more or less one hour. Follow @Elokenz_com How to join us ? If you have never join a twitter chat before, do not worry, it’s like a regular Twitter…
  • WordiZ becomes Elokenz

    Jean-Christophe Lavocat
    23 Jun 2014 | 4:30 pm
    When this blog was initially started it was covering news for our previous platform “WordiZ”. The service was initially thought just to be an author rank system. We were aggregating your articles and judging on social signals we were able to discover the category of blogger you were belonging to : casual blogger, experienced blogger, professional web journalist… and so on. However, we realized that we could do so much more than that. Ranking people is nice, but there is always so many things you can do on top of that. Hence, we decided to go for the more creative way, and to…
  • Google Trends unveils the power of Google Knowledge Graph

    Jean-Christophe Lavocat
    17 Jun 2014 | 3:45 am
    This article has initially been written in French to explain how Google Trends was receiving more and more advanced semantic features. It’s never easy to translate, so I will try my best to adapt my original copy to English. Google is semantic and will be even more In 2014, the advantage is that we don’t need to ask whether the web of the future will be semantic or not. Google answered brilliantly with its Hummingbird algorithm which has greatly enriched the search results. In addition to a better understanding of the users queries, Google can now often answer directly to…
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    Milwaukee Website Design & Digital Agency | JS Digital Solutions

  • Top 10 Tips to Reach Millennials

    ssdig4
    18 Aug 2014 | 12:54 pm
    August 19th, 2014 1. Customize We are a generation that grew up being told we were special and unique, so we expect the whole world to cater to that idea. Annoying? Yes. Changing anytime soon? Nope. Appeal to our narcissistic, “selfie” generation and give us something that we can feel was made specifically for us. Tailor and personalize your product to individual shoppers and we’re yours forever. Think Coca-Cola’s campaign where you can buy a soda with your name on it. Does that have any practical value? Not at all. But who wouldn’t feel a little bit of excitement walking into a…
  • Millennial Profile: Who Are They?

    ssdig4
    11 Aug 2014 | 1:14 pm
    by Jessie Senglaub “Millennials” is practically a buzzword nowadays. Especially in marketing. Older generations love “millennial bashing” as if it’s a hobby. We’ve (yes, this author is 26, right in the middle of the millennial generation), been called lazy, self-centered, Generation-me, the Selfie generation, and many more negative, disparaging descriptions. We’ve also been praised extensively by others. An article this summer in Bloomberg called us the generation that is going to save the world. Regardless of your opinion on this group of people, we are everywhere, and if you…
  • Websites 101: Intro to Creating Your Company Website

    ssdig4
    5 Aug 2014 | 10:41 am
    by Jessie Senglaub If you’ve finally come around to the idea of having a company website, or just realized yours isn’t great, here are some helpful pointers for what’s important to include. Pages Home This one is a given, but it’s very important. There needs to be a page that acts as the foundation for your site, where people can come back to for the most basic information. Products/Services Well obviously you need actual information about what it is your company does. Delve into this though as deep as possible. Avoid having a page with a few sentences glossing over the details. Break…
  • Today’s Lesson: Gathering Customer Reviews

    ssdig4
    29 Jul 2014 | 11:36 am
    by Jessie Senglaub Last week we covered why it’s so important to have customer reviews, and, as promised, this week I’ll give tips on just how to go about collecting them. Obviously it’s not overly helpful to talk about something businesses should do, without giving any advice on how to go about it. So today’s post will list several great ways to ask for customer reviews without being creepy, pushy, or upsetting Google or the FTC. Explanation of the last comment – Google and the FTC actually forbid giving incentives for customer reviews and there are laws regarding this, so NEVER…
  • Trust Me, Those Customer Reviews Matter!

    ssdig4
    22 Jul 2014 | 11:31 am
    by Jessie Senglaub Brief SEO background first. SEO, or search engine optimization, essentially means trying to get your website to be toward the top of a Google results page. (Hopefully that explanation makes sense, because it’s what I use whenever someone asks me what I do at my job!) One of the ways to help the SEO efforts, and bump your site higher and higher, is to gather up as many reviews from your customers as you can. Did you know 70% of consumers say that they use reviews to decide which local business to use? Also, 59% of consumers go to search engines first to find local…
 
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