Content Marketing

  • Most Topular Stories

  • Do Lower Prices Lead to More Sales?

    Copyblogger
    Sean D'Souza
    29 Jan 2015 | 6:00 am
    Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind right now? Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses. If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest. But that’s not how we’re built as human beings. Many years…
  • From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

    Online Marketing Blog - TopRank®
    Brooke Furry
    29 Jan 2015 | 2:55 am
    You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?” Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue. According…
  • 4 Compelling Tips To Help You Engage With Others on #Twitter

    Atomic Reach Blog :: Content Marketing & Scoring Engine
    Alana Horn
    23 Jan 2015 | 1:52 pm
    Twitter is really, really busy and competitive.  In a matter of seconds, your tweet is there and then gone, replaced in the feed with someone else’s tweets.This is implicitly understood as it is the nature of the social network. The questions that beg is: How do you navigate through the Twittersphere and get noticed, make a few friends and followers and keep up with the rabid Twitterers?We consume a high volume of content daily.  What we should and shouldn’t do is entirely subjective although I contemplate theories and questions internally in my mind in my usual analytical…
  • 11 Important Small Business Tools You Can't Live Without

    Content Marketing Blog | Inklyo.com
    29 Jan 2015 | 1:50 pm
    Find the right small business tools to boost your profits Big businesses have IT budgets that enable them to blow their competition out of the water. As a small business with little to no money to spare, you may think that the productivity benefits of top-notch software are out of your reach. However, you have a surprise in store. Read through this list of small business tools to discover that there are plenty of IT packages suited to small businesses and many of them are free. Google Analytics If you have a website for your business, you may be wondering why it isn't bringing you all the…
  • 5 Traffic Strategies That Build Your Curation Audience

    Copyblogger
    Brian Clark
    28 Jan 2015 | 9:00 am
    Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here: Position Your Content Curation for Success 3 Ways to Grow Your Curated Email Newsletter Faster Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising? Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed…
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    Content Marketing Institute

  • The Pivot: Tim Washer Laughs on the Way to Cisco

    Pamela Muldoon
    29 Jan 2015 | 9:00 am
    Not many podcast interviews happen at 30,000 feet, but in this episode of The Pivot, that is exactly what host Todd Wheatland accomplishes. On a flight from Los Angeles to Sydney, Todd uses the time to sit down with the funny and talented Tim Washer, Cisco Senior Marketing Manager, who shares his journey as a comedy writer and video content creator. Grab a seat and join them on this unique podcast flight, and please excuse the ambient noise. What may surprise you Tim credits his dad, a Presbyterian minister, for his sense of humor and desire to teach others. Tim earned his bachelor’s degree…
  • The Critical Importance of “Segment Thinking” in Content Marketing

    Jay Acunzo
    29 Jan 2015 | 3:00 am
    Here’s my nominee for the Most Obvious Statement of the Year award: Lots of businesses today create and market “content.” I know, I know – stop the presses, right? (Or, more accurately, stop the CMSes.) But have you ever really stopped to consider the imagery that the word “content” brings to mind? What do you see? Lots of individual items flying around all over the place, no? We as content marketers interpret content to mean unique projects perhaps based on URLs or headlines, but definitely packaged as individual entities. We even like to say “pieces” of…
  • B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]

    Joe Pulizzi
    28 Jan 2015 | 3:00 am
    Since October, we’ve been sharing the results of our annual content marketing research, and today we focus on B2B small-business marketers (10-99 employees) based in North America. B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America, sponsored by Rainmaker Platform by Copyblogger Media, shows how small-business marketers have changed their content marketing practices over the last year. It also contains new insights based on questions added to the survey this year. Let’s look at some of the findings. Many are focused on improving website…
  • Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog

    Linda Dessau
    27 Jan 2015 | 3:00 am
    You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Some companies look to in-house or freelance writing professionals to turn subject matter expertise into valuable marketing collateral that can be viewed, enjoyed, and shared on multiple online platforms. Ghostbloggers work closely with individual subject matter experts (SME) to capture their insight and shape it into cohesive content formatted for optimal results as a blog post. Let’s look at…
  • How to Use Seed Content to Build Relationships with Influencers

    Devesh Khanal
    26 Jan 2015 | 3:00 am
    How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that successfully partnering with influencers in your field could turn your great content into viral content. But too many of us never connect with influencers because we’re stuck on this nagging question: “How will I ever get this famous/busy person to give me the time of day?” The answer, of course, is: Add value. But we’ve heard that answer too many times. The real question is how do you add value? Sending generic emails to busy people asking them to share your…
 
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    Online Marketing Blog - TopRank®

  • From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

    Brooke Furry
    29 Jan 2015 | 2:55 am
    You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?” Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue. According…
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    James Anderson
    28 Jan 2015 | 2:55 am
    Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In doing so, they enlightened readers about locally-sourced food and responsible farming and revealed some key marketing lessons in the process. Most companies would have tossed the letter and missed out on the opportunity to use this kind of storytelling to pick up on…
  • What You Need to Know About Content & Influencer Marketing. BONUS: Case Study

    Lee Odden
    27 Jan 2015 | 3:03 am
    Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources. Inspired by the need to scale content marketing performance, a growing number of B2B marketers…
  • Social Media Video – Essential Tips and Takeaways from #SMBMSP74

    James Anderson
    26 Jan 2015 | 4:33 am
    Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views. Great examples of companies using video to enhance both B2C and B2B marketing are in high…
  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

    Ben Brausen
    23 Jan 2015 | 2:45 am
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who…
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    Copyblogger

  • Do Lower Prices Lead to More Sales?

    Sean D'Souza
    29 Jan 2015 | 6:00 am
    Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind right now? Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses. If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest. But that’s not how we’re built as human beings. Many years…
  • 5 Traffic Strategies That Build Your Curation Audience

    Brian Clark
    28 Jan 2015 | 9:00 am
    Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here: Position Your Content Curation for Success 3 Ways to Grow Your Curated Email Newsletter Faster Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising? Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed…
  • Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

    Jerod Morris
    28 Jan 2015 | 6:00 am
    Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform. According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent). Here’s why this matters…
  • How to Learn From Your Mistakes

    Jerod Morris
    27 Jan 2015 | 6:00 am
    Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth. But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place. In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently. We discuss: Recovering…
  • Trolls, Unkind Words, and How to Know You’re on the Right Track

    Sonia Simone
    26 Jan 2015 | 6:00 am
    At the end of the day, I just find your persona incredibly grating. Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now. I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful to my (then tiny) audience. But I don’t remember any of the good comments verbatim. Even back then, though, the note made me laugh. (Ruefully.) Because I knew that it was a signpost. A signal that I was headed in the right direction. The Internet is full of…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Blog Design Blink Test: Simple, Easy Navigation

    Patsi Krakoff
    21 Jan 2015 | 10:36 am
    In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post, your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos) Navigation/Simplicity (Layout, use of white space and read more) Quality Content (Problems you solve for your readers) Navigation/Simplicity Your blog design should offer easy navigation, easy ways to find solutions to their problems. Layout and the use of colors (contrast), fonts, and features are critical for the blink test. When choosing…
  • Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

    Patsi Krakoff
    16 Jan 2015 | 4:59 am
    Does your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. I mentioned this in my previous post: in order to impress visitors and showcase your business expertise, your site must pass the “blink” test.  If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn’t it? The three critical blog “must have” elements you need to…
  • 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

    Patsi Krakoff
    31 Dec 2014 | 5:17 am
    What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions.  But after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. I’ve found that many professionals are vague when it comes to setting their business blog goals. They haven’t clearly identified their…
  • Business Newsletter Tips: Don’t be the Grinch this Holiday

    Patsi Krakoff
    17 Dec 2014 | 4:51 am
    If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page.  Your audience will appreciate your attention to detail, as long as you provide value. In my previous blog post, I shared tips to get your business newsletter read, specifically, how to grab attention with a compelling subject line and headline.
  • Tips to Get Your Business Newsletter Read

    Patsi Krakoff
    11 Dec 2014 | 3:12 am
    Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline Remember that the singular purpose of a subject line is to get readers to open the mail. The purpose of the headline is to get people to start reading. That’s it. Research has found that the most compelling subject and headlines cater to: The three greatest human goals: to…
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    Influential Marketing

  • The One CES 2015 Trend Marketers Should Care About

    Rohit
    5 Jan 2015 | 5:25 pm
    If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps.  Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the…
  • The 2014 Influential Business Book Shortlist

    Rohit
    15 Dec 2014 | 4:23 pm
    It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put together my latest thoughts on the trends that will matter in 2015. As I start to put the finishing touches on the book, one of the nicest side benefits is I get a chance to go back through all the books I encountered this year and put together my annual selections for the best books of the year.  This…
  • Black Friday And The Rise Of Retail Prostitution

    Rohit
    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
  • Why Facebook’s War On Marketing Is A Good Thing

    Rohit
    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
 
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    David Meerman Scott - Web Ink Now

  • Big Birge Plumbing Co. Grows Business in a Competitive Market

    David Meerman Scott
    27 Jan 2015 | 7:39 am
    Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow. While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”
  • How Content Influences the Buying Process and Grows Business

    David Meerman Scott
    20 Jan 2015 | 7:29 am
    Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?
  • #DawnWall and the Fear of Real Time Media

    David Meerman Scott
    15 Jan 2015 | 6:21 am
    Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 
  • 8 Ways to Ruin Your Chance of Making a Sale [Infographic]

    David Meerman Scott
    14 Jan 2015 | 11:52 am
    Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.
  • New Rules of Sales on MSNBC Your Business

    David Meerman Scott
    7 Jan 2015 | 1:01 pm
    Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg.  MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors. I always love to appear on this show!
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 6 Terrific Tips on Social Posting to Engage Your Audience

    Summer
    29 Jan 2015 | 11:47 am
    Looking for ways to engage with your audiences on social media? Wondering how to write copy that will make them read your social updates? I’ve got six terrific tips on how you can get noticed and keep the conversations going on your social networks.Write persuasive copyWhen it comes to social media posts, writing persuasive copy to go in a Facebook caption, a Tweet or an Instagram, is like writing a catchy headline. You have to be able to write copy that is so irresistible that they can’t help but click on the call-to-action. The truth is, people will not read all the lovely…
  • 4 Compelling Tips To Help You Engage With Others on #Twitter

    Alana Horn
    23 Jan 2015 | 1:52 pm
    Twitter is really, really busy and competitive.  In a matter of seconds, your tweet is there and then gone, replaced in the feed with someone else’s tweets.This is implicitly understood as it is the nature of the social network. The questions that beg is: How do you navigate through the Twittersphere and get noticed, make a few friends and followers and keep up with the rabid Twitterers?We consume a high volume of content daily.  What we should and shouldn’t do is entirely subjective although I contemplate theories and questions internally in my mind in my usual analytical…
  • The 3 Step Plan to Improving Your Content Quality

    Summer
    23 Jan 2015 | 1:22 pm
    Marketers know the benefits of content marketing. Everyone is working at 110% to fill up their websites, social networks, video channels and photo sites but the need for content is bigger than that. It comes down to creating quality content to stand out from the crowd. Did you know that every 24 hours, 2 million unique blog posts are published? That’s what you have to compete with.Creating content is hard enough but how are we supposed to create great content? I’ve summed it up to 3 things that could make your content production process easier. It may not be easier at first, but it’s…
  • New Google Chrome Extension Helps Bloggers Create Quality Content Consistently

    Summer
    16 Jan 2015 | 1:16 pm
    Chrome extension junkies rejoice! We have officially launched the Atomic App for Chrome. We’re adding another app to our library because  not all of our users are on WordPress, Drupal or Joomla. The Atomic App extension for Chrome allows you to write and structure your story for your audience before you hit publish. Now anyone (as long as you’re in a Chrome browser) can create quality content consistently, on any CMS, blogs, emails and more!So how do you install it?Download the Atomic App for Chrome here.You will be asked for your email address. Don’t worry, we won’t…
  • Your Content Is Not About Demographics It’s About Real People

    Ira Haberman
    15 Jan 2015 | 2:08 pm
    In a drive to commoditize everything, we live in a world where big data is all about the numbers and we’re all fighting for attention. Maybe it’s time to take a step back and consider a different approach.What if we have it all wrong? What if it’s about smaller groups of people revelling in your brand, product or service and having that community drive the agenda? Scary sentiment right?Not really. Huge brands (including iconic ones) have set that standard and not just in business but in entertainment, sports and virtually every walk of life with that notion in mind. Ask…
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    Conversation Agent - Valeria Maltoni

  • Can Creativity be Taught?

    Valeria Maltoni
    29 Jan 2015 | 2:40 am
    Having Trouble Defining a Topic? Maybe you did not spend enough time thinking about it. In this short video, Sir Ken Robinson (@sirkenrobinson) explains why we have such a hard time defining creativity -- when we do not take the time to think about and explore a topic, we have trouble defining it. Robinson's definition: Creativity is the process of having original ideas that have value. It's a process, and not an event. it's normally a process of trial and error. And we don't know quite a lot about that process and how it works, some of the phases that we go through, and how to unblock it.
  • What Makes People Different than Machines

    Valeria Maltoni
    28 Jan 2015 | 2:40 am
    I remember the first time we had a big now storm; I was six years old. We dug tunnels for our short selves and soon we had a labyrinth. Was it cold? We could not feel it all bundled up, busy digging and smoothing the white surface, the three of us for once working as a unit, each doing her share. A memory that came back to me as the photo above was being shared on Twitter yesterday. Cities faced difficult logistics of where to put the snow when clearing streets even then. What a bonanza for us! It kept us busy for hours and out of mother's way. Respite and joy at seeing us so happy. This is…
  • The Long Run

    Valeria Maltoni
    27 Jan 2015 | 2:43 am
    I lost count of the number of people who have told me they intend their business to be or become the Apple of their industry. What never follows is the discipline to make -- operational, structural, etc. -- choices and stay motivated to see them through, or throw them out. “Steve had a remarkable knack for letting go of things that didn't work. If you were in an argument with him, and you convinced him that you were right, he could instantly change his mind. He didn't hold on to an idea because he had once believed it to be brilliant. His ego didn't attach to the suggestions he made, even…
  • A Brief Story of Our Culture

    Valeria Maltoni
    26 Jan 2015 | 2:45 am
    Cinematic Montage from GameOvais on Vimeo. I came across this cinematic montage made using clips from 280 movies from different decades and different genres. You can only imagine how long it took to pull together. Follow the link to Vimeo and you will find the list of movies mined. The clips construct a new narrative --- wonder, connection, challenge, courage, sorrow, exploration, discovery, hope, fight, destruction, belief, and somewhere tucked in there also redemption. A brief story of our culture viewed through the lens of the editors, complete with male celebrity voice overs and Thomas…
  • Mining Language and the Power of Story

    Valeria Maltoni
    25 Jan 2015 | 3:00 am
    Making Sense: From the evocative power of words to the epic examples of human endeavor we mine language and real world events to create new mind opening experiences -- sometimes life-altering. The Weird Science of Naming New Products. NYT: The oddity is that for all the weight a company places on choosing names, the decisions arise from a process that couldn’t be less corporate. There are no naming metrics, no real way to know if a new name helps or hinders. The field attracts people who are comfortable with such ambiguity. [...] namers are stand-up comics, photographers, rappers, linguists…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • The C Major Scale of Analytics

    Michael Wiegand
    22 Jan 2015 | 5:00 am
    Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow steps as marketers. Every campaign needs planning and post-mortem phases. That’s the real job — not the numbers, but what we did to attain those numbers and what we’re going to do in the future to beat those numbers. So I think we need to…
  • Shockwaves in Seattle: KamQuake and the Twitter Correlation

    Alex DeLeon
    13 Jan 2015 | 2:57 pm
    When you hear people talking about “seismic activity” on the West Coast, what immediately jumps to mind? Los Angeles, rumbling as the San Andreas Fault shifts? John Cusack in 2012, fleeing the mighty wrath of the Pacific Ocean as it gleefully swallows California into its watery maw?* Here in the Pacific Northwest,  mentioning “seismic activity” brings back memories of the 2011 NFL playoffs, and a run that not only remains one of the best plays in Seahawk history, but also as the seismic event by which all other seismic events in the area are measured by. No,…
  • Starbucks stirs the heart: Strength in the Brand Story

    Christian St. Jacques
    8 Jan 2015 | 8:55 am
    Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand campaign via YouTube called “Meet Me at Starbucks”. An ongoing brand narrative stitching together real life stories of people meeting together at Starbucks in 28 countries shot in just 24 hours. It created a powerful story of convergence where…
  • SEO Using Force-Directed Diagrams

    Ian Lurie
    29 Dec 2014 | 7:59 am
    Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on big-time and whipped up a few examples: A healthy site thriving in its native environment A sad, lonely home page, stuck out in the wilderness Duplicate content invading and driving out native species Pagination tunnels as they whip to and fro in the tides A site relaunch that nearly gave me a heart attack A web site as it explodes, spawning sub-sub-sub-sub…
  • It’s Raining Marketing: The Importance of Integrated Marketing Communications

    Kyle Eliason
    23 Dec 2014 | 8:14 am
    Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak about? There are a few definitions for Integrated Marketing Communications, but my favorite is from the Northwestern School of Journalism: “IMC is a strategic marketing process specifically designed to ensure that all messaging and communications strategies are…
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    Marketing Interactions

  • The Blog is Moving

    ArdathAlbee
    9 Jan 2015 | 2:30 pm
    Please note that the Marketing Interactions blog will now be housed within the Marketing Interactions, Inc. new website at www.marketinginteractions.com/blog/ I hope you'll continue to read and enjoy the blog as a helpful resource. To do so, please sign up for Content News & Views subscription in the sidebar of the new blog. It's simply time to consolidate my consultancy, my book website and my blog into one web property. The addition of new hands-on courses in Q2 2015 made it even more important to me. If you'd like to keep up with what's happening with those, you can…
  • Digital Relevance: The Introduction

    ArdathAlbee
    9 Jan 2015 | 2:20 pm
    I really appreciate the great reception my new book, Digital Relevance, has achieved in the first few days of its launch. For those of you who would like to know a bit more about the book, I thought I’d publish a few excerpts to give you a “look inside.” This first excerpt is the Introduction: “A few years ago, I spent a lot of time convincing marketers about the value of investing in content marketing. Today, I get calls from marketers saying, “We bought into the idea of content marketing. We’ve created great content. People read it. But it’s not moving the needle.” When I go…
  • Extend Your Content's Reach within the B2B Buying Committee

    ArdathAlbee
    10 Dec 2014 | 7:52 am
    B2B marketers know there are a number of people involved in a complex buying decision. What often goes overlooked is understanding not only who the marketing programs can reach and engage but how content gets shared among the group. It's common sense that the more people within an organization your content gains exposure with, the more opportunity your ideas and expertise has to gain sway. But, it's not as simple as we could hope for. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing…
  • The Power of the B2B Buyer's Perspective

    ArdathAlbee
    25 Nov 2014 | 1:36 pm
    I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them what they need. Salespeople are perfectly capable of using the tools available today to engage with prospects across all stages of the buying process. And they should be competent at all of those conversations. Marketers can…
  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
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    Brian Solis

  • Make Change Work for You: The Power of Observation

    Brian Solis
    26 Jan 2015 | 1:34 pm
    I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about lessons learned over the years. I wanted to share our conversation with you here… Scott Steinberg: You’ve been tremendously successful in your career. Would you call yourself an overnight success? Me: In 1991, I joined an advertising technology firm in Southern California as a…
  • Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

    Brian Solis
    22 Jan 2015 | 12:17 pm
    Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile CX: Digital First and Mobile First After spending several months…
  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • Brilliance is Distributed Around The World; Opportunity However is Not

    Brian Solis
    15 Jan 2015 | 9:01 am
    The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in Silicon Valley is the drive to teach coding as part of mainstream education. One of the most interesting and…
  • Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

    Brian Solis
    12 Jan 2015 | 8:04 am
    The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like one, will intentionally break their business models in anticipation of what customers want and need. Look at the “sharing…
 
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    The Toad Stool by Alan Wolk

  • Smart Content Is Fueling The MCN Revolution

    21 Jan 2015 | 10:42 am
    Once dismissed as the domain of cute kittens and sneezing pandas, online video is coming into its own, and 2015 promises to be the year it leaves its childhood behind and becomes, if not an adult, then at least an adolescent.The key to its growth will be the sort of smart data and smart content we highlighted at the 2nd Screen Summit at CES this month, which allows content owners to make better informed decisions about audience engagement, programming and advertising.The very nature of the medium, which is mostly viewed on connected devices by users who are tied in to their personal social…
  • To SlingTV Or Not To SlingTV? Defining The Question

    12 Jan 2015 | 5:05 am
    Dish was the only television industry player with real news at CES this year. Their new V-POP, SlingTV, made its debut there with a considerably smaller channel line-up than many were expecting.I think many people are looking at Sling the wrong way though, in that they see it as a substitute for a pay TV subscription.It’s not.It’s a competitor for Netflix or Hulu or even Spotify with a higher price point. The audience for Sling is not viewing it as a way to rid themselves of a bloated cable package, because they don't have a cable package, bloated or otherwise. For them, it's going to be…
  • The Real Winner In Tonight's Golden Globes Awards

    11 Jan 2015 | 9:06 pm
    While broadcast television and commercial cable took a hit at the Golden Globes last night, the success of shows like Transparent and House of Cards should not be seen as a sign of their impending doom: far more people watch the shows on network TV than on any of the cable or streaming services.What the win tonight signified was the solidification (for now) of subscription cable and streaming services as a home for the sort of high quality programming that wouldn’t be able to make it on broadcast TV, shows that are never going to be mass market phenomena, but which hit a segment of the…
  • Because They Can

    9 Jan 2015 | 4:00 am
    The non-TV story at CES was all about the Internet of Things, whether it was wearables or smart homes/cars. There were hundreds of new products on display, but few of them seemed to actually solve any real problems and in some cases would seem to create them.Now let me preface this by stating that I am the proud owner of a both a Pebble smartwatch and a smart home system from Verizon. I find them both very useful, the Pebble in particular as well as the piece of the Verizon system that texts me when someone has unlocked the door. (It’s a good way of keeping tabs on whether the kids are home…
  • From Beet.TV: 2nd Screens Yield Vital Data For TV Networks

    18 Dec 2014 | 5:22 pm
    This interview I did with Andy Plesser from Beet.tv outlines what we're planning on doing with the 2nd Screen Summit next month at CES.Take a look.
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    Servant of Chaos

  • Time for Parents to Step Up as Digital Role Models

    Gavin Heaton
    27 Jan 2015 | 3:29 pm
    Working in digital and social media means you are often drawn into quite personal conversations with people. And by “conversations” I don’t just mean “discussions” or “chats” – but one way broadcasts where your only interaction may be to virtually “nod” (via a “Like”), acknowledge or amplify a situation (via sharing or a retweet). For while social media allows us to “engage” or interact with others, the vast majority don’t. Most of us are “lurkers”. Lurkers are the 90% of people who use social media to observe. Watch. Listen in. It’s only 1% who create this…
  • Look at Me-When Screen Time Changes Lives

    Gavin Heaton
    21 Jan 2015 | 2:57 pm
    Walk tall, walk straight and look the world right in the eye — Val Doonican In my childhood home we listened to both kinds of music – country and western. There was none of this “modern” country – it was heavily loaded with Johnny Cash, Charlie Pride and Waylon Jennings. There was a smattering of Willie Nelson, albums of Dolly Parton before 9 to 5, and even some Elvis. Of course, there was Slim Dusty. But one of my Nan’s favourites was Val Doonican’s Walk Tall. She would say it was more than a song – it was a handbook for life. The concept of looking the “world right in…
  • Improve your Business and Your Mind with Slideshare

    Gavin Heaton
    20 Jan 2015 | 1:32 pm
    The idea of continuously learning seems like a “no brainer” to me. Being naturally curious, I have always sought out knowledge – and have been lucky to find it in abundance. But my efforts have never been idle – they have never been for the sake of knowledge alone. For while I love acquiring knowledge, I love – even more – the thought of turning that knowledge into action. Doing. Making. And now with an abundance of learning opportunities via the web, everywhere I look I see opportunity. There are blogs written by whip smart innovators, thinkers and doers. There are YouTube…
  • Australian Online Retail Grows – But Did You?

    Gavin Heaton
    14 Jan 2015 | 3:24 pm
    An interesting report has been released by eWay – the online payments gateway that powers more than 17,000 Australian online stores. Showing a 20 percent year-on-year growth for the mid-November to mid-January period, the results bode well for the struggling retail industry. The report reveals that with traditional sales kicking in on Boxing Day (26 December), the industry received a much needed boost. Over $35 million was spent not in-store, but from the comfort of our living rooms. But rather than a “holiday spike”, there was a consistency in spending online. “It was very steady.
  • Top Social Media Trends for 2015

    Gavin Heaton
    17 Dec 2014 | 2:09 pm
    In the world of social media and content marketing, we talk about the “Three Bs” of content. You can either: Buy – pay for the creation of content Build – make content yourself Borrow – share the great work of other And around this time of year, we start seeing blog posts, articles and presentations on the trends for the year ahead. And while I have my own ideas about what is coming and whether (any of it) is important, my former SAP colleague, Natascha Thomson has put together a quick-to-read presentation on the 2015 trends which I thought I’d borrow. Since leaving SAP,…
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    Web Strategy by Jeremiah

  • A New Industry: These Groups Love Freelancers

    jeremiah_owyang
    26 Jan 2015 | 6:53 am
    A new industry is birthing to serve ride sharing drivers, Airbnb hosts, Freelancers, Taskrabbits, and Makers.  A booming market emerges: The Freelancer Economy is predicted to be 40% of the American workforce in just five years, and the startups that power them have been funded over $10B – and a whole new class of organizations have emerged to support, empower, and connect freelancers. Over the last decade, the Social Media industry birthed many groups to serve content providers. The birth of the social media industry resulted in many realizing that the audience gave way to…
  • Collaborative Economy Spreadsheets: Funding, Industry Stats, Brand Deployments

    jeremiah_owyang
    23 Jan 2015 | 6:39 am
    As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market. Each of the three sheets are in continual production and improvement. They don’t stay static for long. Although you cannot edit the online sheets, you can download the files, then edit, splice, or use in your own presentations at will. The first sheet, Startup Funding in the Collaborative Economy, is the most developed, with over a dozen tabs, which include analysis,…
  • Crowd Companies: The Year in Review and Planning for 2015

    jeremiah_owyang
    26 Dec 2014 | 10:12 am
    It’s the end of the year. This post is a reflection of the Collaborative Economy market and Crowd Companies in 2014, as well as a look towards what lies ahead. The Collaborative Economy was a leading business topic of 2014. Over the past year, the Collaborative Economy movement has gained more attention from mainstream media, seen incredible pushback from the incumbents like taxi companies and obtained tremendous amounts of funding, while some startups created situations that left them exposed to intense scrutiny. Meanwhile, adoption by the public was forecasted to double (my findings on…
  • 2015 Is the Year of the Crowd (Slides & Video)

    jeremiah_owyang
    14 Dec 2014 | 4:28 am
    LeWeb Deck: 2015 The Year of the Crowd from Jeremiah Owyang   In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways: The growth in nearly every sector of society with the expanded Collaborative Economy (healthcare, logistics, municipal, corporate and more), see Honeycomb 2, Massive funding in this space, which has overtook funding to popular social networks, see spreadsheet, How the disruptive incumbents are pushing back –legitimizing the movement, see disruption deck, How brands are moving into this space, their adoption…
  • Collaborative Economy Honeycomb 2 –Watch it Grow

    jeremiah_owyang
    7 Dec 2014 | 3:01 pm
    Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially. The first version had six industries –now it’s twelve I’ll be releasing this graphic on stage tomorrow at LeWeb conference in Paris, on a session called 2015: The Year of the Crowd. Seven months ago, in May 2014, we published the first version of the Collaborative Economy Honeycomb, which is also embedded at the bottom of this post. It contained six families of industries that are being impacted by P2P commerce, including: 1) Goods, 2)…
 
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    Drew's Marketing Minute

  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
  • JWt’s trend report for 2015

    Drew McLellan
    10 Jan 2015 | 6:12 am
    This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
  • Are you selling what your customers want to buy?

    Drew McLellan
    30 Dec 2014 | 10:10 am
    All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. A college professor stood in front of his classroom, holding a shovel. He told the class that their assignment was to write an ad, selling the shovel. The students got to work and their ads talked about the…
  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
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    Seth Godin's Blog on marketing, tribes and respect

  • The truth about admissions

    Seth Godin
    29 Jan 2015 | 2:00 am
    One in five applicants to Harvard and Stanford are completely qualified to attend—perhaps 20% of those that send in their applications have the smarts, guts and work ethic to thrive at these schools and to become respected alumni. These schools further filter this 20% by admitting only 5% of their applicants, or about one in four of those qualified. And they spend a huge amount of time sorting and ranking and evaluating to get to the final list. They do this even though there is zero correlation between the students they like the most and any measurable outcomes. The person they let in off…
  • The best laid plans

    Seth Godin
    28 Jan 2015 | 2:40 am
    As your plans get more detailed, it's also more and more likely that they won't work exactly as you described them. Certainly, it's worth visualizing the thing you're working to build. When it works, what's it going to be like? Even more important, though, is being able to describe what you're going to do when the plan doesn't work. Because it won't. Not the way you expect, certainly. Things will break, be late, miss the spec. People will let you down, surprise you or change their minds. Sales won't get made, promises will be broken, formulas will change. All part of the plan that includes…
  • Your mood vs. your reality

    Seth Godin
    27 Jan 2015 | 1:57 am
    Who is happy? Are rock stars, billionaires or recently-funded entrepreneurs happier? What about teenagers with clear skin? Either what happens changes our mood... or our mood changes the way we narrate what happens. This goes beyond happiness economics and the understanding that a certain baseline of health and success is needed for many people to be happy. The question worth pondering is: are you seeking out the imperfect to justify your habit of being unhappy? Does something have to happen in the outside world for you to be happy inside? Or, to put it differently, Is there a narrative…
  • Fear of public speaking

    Seth Godin
    26 Jan 2015 | 2:40 am
    Very few people are afraid of speaking. It's the public part that's the problem. What makes it public? After all, speaking to a waiter or someone you bump into on the street is hardly private. I think we define public speaking as any group large enough or important enough or fraught enough that we're afraid of it. And that makes the solution straightforward (but not easy). Instead of plunging into these situations under duress, once a year or once a decade, gently stretch your way there. Start with dogs. I'm not kidding. If you don't have one, go to the local animal shelter and take one for a…
  • Advice or criticism?

    Seth Godin
    25 Jan 2015 | 1:50 am
    It's quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that's different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with criticism, you'll leave a lot of wisdom on the table. Here's a simple way to process advice: Try it on. Instead of explaining to yourself and to your advisor why an idea is wrong, impossible or merely difficult, consider acting out what it would mean. Act as if, talk it through, follow the trail. Turn the advice into a new business plan, or a presentation…
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    Greg Verdino's Marketing Blog

  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Find and Convert » Optimize This

  • Our Favorite Marketing Books, Blogs and Podcasts in January

    Carrie Gallagher
    29 Jan 2015 | 10:38 am
    What did you read and listen to in January? The Find and Convert team is revealing our favorite marketing, design, and even fishing blogs in this rundown - I guarantee you'll discover something new in this list! The post Our Favorite Marketing Books, Blogs and Podcasts in January appeared first on Find and Convert.
  • Six Steps to a Successful Inbound Marketing Campaign

    Billie Ginther
    16 Jan 2015 | 7:12 am
    Every marketer wants to maximize their success rates. The rewards that will be gained from mapping out the 3-dimensional aspects of an omnichannel campaign strategy will outweigh the investment time in research, strategy planning and execution details. The post Six Steps to a Successful Inbound Marketing Campaign appeared first on Find and Convert.
  • Marketing Lessons Learned in 2014

    Bernie Borges
    21 Dec 2014 | 8:21 pm
    The modern B2B buyer doesn't have patience for content that isn't hyper relevant. The marketing lessons in 2014 point to the need to deliver hyper relevant content in the moment to the buyer in 2015. The post Marketing Lessons Learned in 2014 appeared first on Find and Convert.
  • 2 Reasons Social Selling is Not Currently Working

    Bernie Borges
    30 Nov 2014 | 6:28 pm
    The evidence shows that social selling works. Then, why aren't more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all. The post 2 Reasons Social Selling is Not Currently Working appeared first on Find and Convert.
  • 8 Reasons to Ignore our New Website

    Bernie Borges
    18 Nov 2014 | 8:56 am
    After many months of planning our new website (more than we anticipated), we've launched it. But, why should you care? Seriously, you're super busy. So, rather than attempt to get YOU excited about OUR new website, I'm offering you these eight reasons to ignore our new website. The post 8 Reasons to Ignore our New Website appeared first on Find and Convert.
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    Direct Marketing Observations

  • Does #IoT Mean Anything to Us Yet?

    marc meyer
    8 Jan 2015 | 12:49 pm
    The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.”. Everyone is writing about it, everyone is talking about it and everyone is trying to figure out what it does, what it means and how it will affect us. Maybe this infographic will help.
  • Offline Expectations from Online Engagements are Unrealistic

    marc meyer
    17 Oct 2014 | 1:23 pm
    Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and…
  • Facebook Stickers- Bad Idea Good execution…

    marc meyer
    14 Oct 2014 | 2:00 pm
    Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) (virtual goods?) Initally only available in Japan, the feature appears to be rolling out globally. One has to ask the question why? Yes we needed something other than a thumbs up, but stickers?
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • Social Media is the Back Channel for Teen Angst

    marc meyer
    6 Oct 2014 | 10:40 am
    First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama”…
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    solar news HubSpot

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
 
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    Occam's Razor by Avinash Kaushik

  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
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    SEO Copywriting

  • 4 Things You Can Learn From Fitmob’s Seductive Copywriting

    Heather Lloyd-Martin
    29 Jan 2015 | 10:03 am
    I was completely seduced by fitmob’s seductive copywriting. I went from “what the heck is fitmob,” to “let me give you my credit card number right now.” Here’s what happened–and how you can use their sexy tactics for your own copywriting campaigns. Fitmob is a new service targeted towards gym rats. Instead of having to purchase separate memberships for your Pilates studio, your CrossFit class, etc., you can work out at a variety of gyms for $99/month. The price is just $1 to start and $99/month after that. I’m a gym rat. And $99/month is a darn…
  • 5 Weird Writing Productivity Hacks That Work

    Heather Lloyd-Martin
    22 Jan 2015 | 2:30 am
    How much more copy could you write with these productivity hacks? Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was out of the question. All I wanted to do is sit in front of the television and force my brain to stop thinking. You’ve probably had days like that, too. I’ve learned some great time (and sanity saving) writing hacks over the years. And I no longer feel like my brain is going to explode at the end of the day. But yeah, these tips are a little weird.
  • How to Generate 3,640 Blog Post Ideas in 12 Months

    Heather Lloyd-Martin
    15 Jan 2015 | 2:30 am
    Imagine generating thousands of blog post ideas! You can do it! Imagine what it would be like to generate 3,640 blog post ideas in 12 months. You’d stop feeling like your brain was going to ooze out of your ears every time you brainstormed what to write about next. Your editorial calendar would be fully fleshed out. Life would seem so much calmer. Skeptical? Actually, it’s pretty easy. Here’s how to do it: I borrowed this idea from James Altrucher (I highly recommend subscribing to his newsletter. He rocks!). James recommends people exercise their “idea…
  • [Updated] 27-Point Checklist: How to Write for Google

    Heather Lloyd-Martin
    8 Jan 2015 | 2:30 am
    Are you writing your SEO copy based on the latest information? Are you sure? I originally wrote this SEO copywriting checklist in 2012. My, how things have changed. Today, there’s a new Google algorithm in town (Hummingbird,) and new rules around content optimization. I’ve updated the list to reflect these changes and provide additional information. I’ve also included two additional tips. As a side note, I would argue that there’s no such thing anymore as “writing for Google.” Yes, there are certain things you should do to make the Google gods happy.
  • 2014’s 10 Hottest SEO Copywriting Posts

    Heather Lloyd-Martin
    18 Dec 2014 | 2:30 am
    2014 is almost over. What a long, strange year it’s been. Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out. The more things change, the more things stay the same. While compiling the yearly top post roundups, I’ve enjoyed seeing how the SEO writing conversation has changed. In 2012, the top posts were of the back-to-basics variety. In 2013, people enjoyed the higher-level, more actionable posts. This year, we see more advanced writing…
 
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • LinkedIn Tricks for Social Media Professionals

    Jay Baer
    23 Jan 2015 | 3:00 am
    Tweetable MomentsTreat your LinkedIn page like a website. It really is your online reputation.LinkedInExpertTweet This Next-Level Networking Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!) on the Social Pros Podcast. Optimize Your LinkedIn Page The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the…
  • Going Programmatic to Get Your Content Seen

    Ben Plomion
    22 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing. I’d argue that Red Bull is still a beverage company because the ultimate aim is to sell beverages. If sales fell and its content marketing…
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    Jessica Gioglio
    22 Jan 2015 | 3:00 am
    Image via BigStockPhoto.com Football is a team sport, and if Newcastle has anything to do with it, so will the company’s Super Bowl Ad. Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. In the video, Aubrey quips, “Why do big brands have all the fun? Shouldn’t the little guys have a…
  • Hack Your Email Growth Rate with This List-Building Tool

    Angus Lynch
    21 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand. Nurtured leads make 47% larger purchases than non-nurtured leads, reports Unbounce. And 81% of digital shoppers in the US say they’re at least “somewhat likely” to make…
  • How to Create Time for Writing Great Content

    Mike Fishbein
    20 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com We all know about the many amazing benefits of blogging, writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content! I’ve heard from so many people who want to write more or create more content for their businesses but just have so much trouble finding the time and making it a habit.  Below are seven tips for finding time in your busy schedule to get your butt in your writing seat and create awesome content. Write what you’re most enthusiastic about in the…
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    Blog

  • How to Prepare a Company Spokesperson for a Live Broadcast Interview

    29 Jan 2015 | 6:44 am
    You researched…  …you pitched… …and, you succeeded (at landing a live broadcast interview!). This occasion warrants the happiest of dances, my friend. But hold off on busting out all of your best moves—your job isn’t over yet.
  • Live Online Event: The Marketing Performance Blueprint Webinar Series

    14 Jan 2015 | 6:57 am
    An immersive experience in marketing strategy and performance management The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.
  • Harness Technology and Storytelling: 3 Takeaways from Disney Pixar

    6 Jan 2015 | 7:14 am
    I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it socially acceptable for me to watch cartoons again. For this, I am eternally grateful.
  • 15 Steps to Build Your 2015 Marketing Plan

    29 Dec 2014 | 12:04 pm
    It's marketing strategy season!  The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business.
  • The 3 Rs of Adaptive Content Creation

    17 Dec 2014 | 7:17 am
    Below is a guest post by Mike Cottrill, co-founder and CEO of [Beegit]. He's a recovering journalist and digital content strategist. He tweets about content, business and the Cleveland Browns @mrcottrill. His team tweets about lean and adaptive content @projectbeegit. You can also find Mike on LinkedIn.
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    Social Media Explorer

  • Why Every Project Needs to Start with Conditions of Satisfaction

    Danielle Terreri
    28 Jan 2015 | 3:00 am
    Can I get a virtual show of hands: How many of you have traveled down the road of implementation quite a ways before realizing you don’t know exactly what it is you should be accomplishing? I’m embarrassed to admit that there has been a time or two (maybe more!) in my past where I have been part of a team that has invested so much time and energy into a project only to present it to the executives who no longer share the same “vision”. Out the window goes resources, budget, and a chunk of pride. It’s not just big implementation efforts, either. The same applies for smaller projects…
  • Counting Bugs at LinkedIn

    Seth Grimes
    27 Jan 2015 | 3:00 am
    LinkedIn has a bug problem, in two senses. There are long-standing, unresolved errors, and there are agitators like me (or is it only me?) who keep finding more and say so. This article is my latest “bug LinkedIn” entry. My latest finds center on counting. They’re very visible. I’ll show you two instances, and toss in a screenshot of a special slip-up. (See also My Search for Relevance on LinkedIn, on search-relevance deficiencies, posted in March 2014; my April 2014 via-Twitter reporting of incorrect rendering of HTML character entities, here and here, since fixed…
  • Report Shows Social Channel Effectiveness … Maybe

    Jason Falls
    26 Jan 2015 | 3:00 am
    The latest report on marketing leadership is out from Salesforce Marketing Cloud. Their survey of 5,000 marketers asks questions like what specific channels are you using for digital marketing, do you plan to increase your spend here, and so on. Reports like this don’t mean much to an individual company other than showing overall trends. But they’re still useful. The study focuses on the digital space, so there’s no real comparison to off-line tactics or execution, but with that in mind, here’s my quick read of the report which surfaced a few interesting nuggets:…
  • Listen To This: Jerry Kolber on Unmistakable Creative

    Matt Hollowell
    23 Jan 2015 | 3:00 am
    Against all of my tangent-loving instincts, this week’s “Listen To This” will (attempt to) be laser-focused. That’s difficult for me, particularly today, because Unmistakable Creative’s entire interview with Jerry Kolber is top-notch. As I was listening through, I kept writing down time stamps and quotes, each time thinking I had found the golden moment. But then…there would be another one. And another one. And another one. I have a page of notes sitting in front of me that I could delve into, but ironically, Jerry also talks about why it’s so very important to focus on one…
  • Four Traits Every Brand Needs From Agency Partners

    Danielle Terreri
    22 Jan 2015 | 3:00 am
    Many of us spend our career on one side of the table: Brand side or agency side. Expectations are set based on the experiences we have with those on the opposite end. I have spent time on both sides, but most of my experience comes from the agency side. From my time as an agency partner, I’ve come to learn that some brands have very low standards for their agency partners, which leave them with a less than “WOW” experience. A recent conversation with one my clients inspired me to share these four not-so-obvious traits every brand side marketer should expect from their agency partners.
 
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    9 INCH MARKETING

  • Nine Inch Resiliency Thoughts

    Stan Phelps
    12 Jan 2015 | 1:37 pm
    This is a guest post from Eileen McDargh: The average distance from the brain to the heart is nine inches. Stan has made a great contribution to customer and employee retention by focusing on how to win not only the minds but the hearts of these stakeholders. It is no […]
  • Purple Goldfish Hall of Fame Class of 2014 announced

    Stan Phelps
    23 Dec 2014 | 5:42 pm
    Each year I recognize nine companies that embrace the concept of signature added value. These little extras are called a purple goldfish. Here is an updated Slideshare with the class of 2014: These Hall of Famers are purple goldfish. A purple goldfish is your one (or more) […]
  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is […]
  • The Impact of The Hollywood Model on the Social Age Workplace

    Stan Phelps
    23 Sep 2014 | 11:17 am
    Guest post by co-author of “A World Gone Social” Ted Coiné: Social Age employment is an entirely different animal from what we all grew up with: the Industrial Age myth of lifetime employment within very large corporations. Specifically, we call that myth the “40-40-40 Plan” where we as […]
  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
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    Rex Hammock's RexBlog.com

  • Writing by Talking Instead of Typing

    Rex Hammock
    27 Jan 2015 | 1:36 pm
    (What you’re about to read was dictated by me into a machine.) Through the years, I’ve purchased numerous iterations of dictation software from the company now called Nuance. For some reason, dictating has never worked for me. Perhaps it’s because I was born after the Don Draper era. When I graduated from college, I could type 80 words a minute, which is probably faster than I can think. I can probably type faster than that now, but as anyone who has read this blog knows, the faster I type the more goofy things I say. And one of my rules of blogging is to not work over the…
  • A Hands-free Review of the Interview

    Rex Hammock
    25 Jan 2015 | 7:14 am
    Note:  Due to hand surgery on Friday, my left hand is wrapped up in something that looks like a mitten and my arm is in a splint.  So I’m trying to write this item with dictation using the software Dragon Dictate. I’ve never been good with dictation but think that it will be better than one-handed typing so this is a Sunday afternoon practice run. Welcome to the first ever hands-free Rexblog post. Not believing that it could be a movie worth investing a couple of hours of my life, I decided to wait until The Interview made it to Netflix before watching it. (It appeared there…
  • New Clues for the Post-Cluetrain Era

    Rex Hammock
    12 Jan 2015 | 7:25 pm
    “Markets are conversations.” If you are an internet-marketing trivia master, you may recognize that quotation as Doc Searls’ prophetic observation that appeared 15 years ago as part of the Cluetrain Manifesto. Cluetrain began as a list of 95 theses posted on the website Cluetrain.com that captured the sentiments of Searls and three other tech-industry marketing veterans. The Cluetrain Manifesto quickly evolved into a best-selling book that provided many early online marketers with a foundation for understanding and predicting how buying and selling would change when buyers have…
  • Last Minute Gift Ideas from Tennessee, 2014

    Rex Hammock
    17 Dec 2014 | 12:00 pm
    Previously (but I missed last year), I’ve listed some last minute Tennessee-related holiday gift ideas. This year, the emphasis is on food grown or produced (e.g. cooked, prepared, collected, etc.) in the state. (And for the few who may read this on Christmas Eve, I’ve even included a couple Tennessee-related products or distribution channels for the desperate.) These are all products (or collections of products) that can be purchased online, but you need to get your orders in early this week (by December 20) to beat shipping or delivery deadlines. Also, at the bottom of this…
  • A Clearer View of the Future of Google Glass

    Rex Hammock
    15 Nov 2014 | 12:32 pm
    (See Update) November 14, 2014, via Reuters: Of 16 Glass app makers contacted by Reuters, nine said that they had stopped work on their projects or abandoned them, mostly because of the lack of customers or limitations of the device. Three more have switched to developing for business, leaving behind consumer projects. Last year, I observed in a post–one that included an email exchange  with Don Norman of Nielson-Norman and author of The Design of Everyday Things–that I believed the product release of Google Glass was bungled by Google. As much as I’m a fan and customer of…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • EzineArticles Asks: How Can We Help?

    Courtney, Member Support Manager
    23 Jan 2015 | 7:05 am
    Send Us a Question and We’ll Blog About It! Many of the EzineArticles blog post ideas are generated by our Editorial and Member Support Teams based on areas we see authors could use additional assistance or extra motivation. While we believe the EzineArticles Blog has become a treasure trove of valuable information for article writers and content marketers alike, we’re wondering what topics deserve more attention. For that reason, we would like to give YOU the opportunity to ask questions for us to answer in an upcoming blog! Take a moment and think: … Are you feeling stuck in your…
  • 7 Easy Article Submission Blunders to Avoid

    Courtney, Member Support Manager
    16 Jan 2015 | 8:25 am
    Expert Authors Always Double Check Their Work! We’ve all had moments when we were confident in our work, but then felt embarrassed due to an honest mistake. Let’s face it, nobody is perfect! … But, as an Expert Author, you won’t be able to earn the title of “Expert” if you’re continually making careless, head-scratching mistakes in the article submission process. Forgetting to double check your work is a bad habit and will only result in, say it with me… Article Submission Blunders! These mistakes add more time to the submission process; and nobody enjoys…
  • 10 Tips to Write Quality Content in the New Year

    Courtney, Member Support Manager
    8 Jan 2015 | 8:10 am
    Can I Relax Now? I Have the Entire Year to Start Writing, Right? Don’t get stuck in the mindset that it’s a new year and there’s plenty of time to get started. If you do, you’ll fall behind other top authors in your niche. Other top authors have likely been planning and outlining their content for weeks, even months, to start strong in the new year. If you haven’t prepared your content for 2015, put your worries aside. … It’s not too late and we’re here to help! First, when developing your content, it’s beneficial to think about engaging your audience…
  • Ring in a Fresh, New Year with a Content Marketing Resolution!

    Courtney, Member Support Manager
    31 Dec 2014 | 7:45 am
    You Have 365 Days, Plan to Make Them Count! Ah, the beginning of a new year is upon us. It seems everybody is setting a New Year’s resolution to lose weight, eat healthy, eliminate debt, or maybe break a bad habit. New Year’s is a great time to set a personal goal; however, it is also a great time to set a professional goal. In order to improve your content marketing efforts in 2015, we challenge you to set a New Year’s resolution for your business. Perhaps you want to improve your product, update your technology, or maybe expand your industry-related knowledge. Whatever it may be, take…
  • New Cheat Sheet Productivity Guide Bonus!

    Christopher M. Knight
    16 Dec 2014 | 1:46 pm
    It’s Cyber Tuesday Special Time With a New BONUS Being Released Today! After our new EzineArticles 260 Ultimate Article Template Package was released, (our largest collection of the very best templates to write 5 unique and creative articles per week for every week in the year), our customers told us that a 260+ PDF was just *too much* to digest quickly. In an effort to make it more manageable, to save you time, and so you don’t overlook any great templates, we’ve created something called the Productivity Checklist & Cheat Sheet. This 4-page PDF document will give you…
 
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    Pybop: Exceptional Web Content for Exceptional Businesses

  • The Secret to Our Successes

    Shelly Bowen
    7 Jan 2015 | 3:27 pm
    We’ve been looking back on 2014 — a great year — and trying to figure out what we did differently to make it so rewarding. What did all the most Read MoreThe post The Secret to Our Successes appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Momentum Is Everything

    Shelly Bowen
    5 Jan 2015 | 1:55 pm
    You’re flying down a hill on your bicycle in high gear, the wind in your face, and you see a left turn up ahead, and you know there’s an uphill Read MoreThe post Momentum Is Everything appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • 2015 Content Strategy Conferences

    Shelly Bowen
    10 Dec 2014 | 11:04 am
    With a new year, it’s time to get new ideas for content strategy! Go forth and gather them from the following popular 2015 content strategy conferences and others — like Read MoreThe post 2015 Content Strategy Conferences appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • When Internal Content Competes

    Shelly Bowen
    13 Nov 2014 | 2:46 pm
    It’s possible — very likely in fact — that the content you are responsible for relies on the content that other people are responsible for (and visa versa). Especially if Read MoreThe post When Internal Content Competes appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • When Content Strategy Best Practices Fail

    Shelly Bowen
    8 Sep 2014 | 12:10 pm
    Forget What You Think You Know After working with so many companies on content and content strategy over the last 10 years, patterns emerge. This has given me some confidence. Read MoreThe post When Content Strategy Best Practices Fail appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
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    Jeff Korhan

  • Modern Media: How to Build Your Business Reputation

    Jeff Korhan
    19 Jan 2015 | 12:05 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning to tell better stories and how to help our target audience, while of course…
  • Business Communication: How to Build Relationships with Technology

    Jeff Korhan
    13 Jan 2015 | 3:03 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways for using them well. You should also be ready to take notes too because Terry shares…
  • Business Podcasting: How To Start a Podcast

    Jeff Korhan
    3 Jan 2015 | 11:36 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a few of the recommended resources within these notes, but only for products and services that I…
  • Business Podcast: How Every Business Can Benefit from Podcasting

    Jeff Korhan
    27 Dec 2014 | 12:52 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan.  In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 episodes I now understand their enthusiasm. If anything, I would say they undersold the…
  • Buyers Seek Solutions to Meaningful Problems

    Jeff Korhan
    22 Dec 2014 | 2:58 am
    If your business is not enjoying the growth it deserves, then your buyers may not fully understand the meaning of the problems for which your products and services are the solution. I know, because my business recently made breakthroughs in this area. Action is the Result of Understanding Relationships between buyers and sellers develop when there is a mutual understanding. Many sellers assume the buyer understands his or her problem, and they therefore focus on the solution. It is vital to help people understand their current condition, and what happens if they do nothing. This can be…
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    Content Mastery Guide

  • The Best Experts Are Not Always the Best Bloggers – Ghost Blogging Tips and Tricks

    Linda Dessau
    27 Jan 2015 | 6:49 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. Want a vibrant and busy blog but don’t have the time or talent to write posts yourself? Ghost blogging may be the answer. In my first guest post for Content Marketing Institute, I address these three common objections to ghost blogging: Is it unethical? Will the finished product still sound like me? Is ghost blogging social enough for social media? (Hint: You don’t have to worry about any of these things!) I also reveal my top tips for a successful relationship with a ghost…
  • Three Blogging Truths About Marketing a Small Business

    Linda Dessau
    19 Jan 2015 | 7:56 am
    © Jag_cz – Fotolia.com Blogging is a doubly effective marketing tool that can attract prospective customers to your website and impress them when they arrive. That means they’re more likely to return, and to think of you when they need your services. Here are three truths to remember about marketing a small business with a blog: There is room for you in the blogosphere Many small business owners tell me they’re intimidated to start or keep blogging, because there are so many other qualified experts blogging about the same topics. Yet no other expert has the exact same background,…
  • Business Blog Writing Can Be Faster

    Linda Dessau
    14 Jan 2015 | 7:54 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. The more blog posts you publish, the more likely your prospective customers will find something valuable and relevant when they visit your site. While I can’t give you more time to blog, I can offer some tips to help you write more blog posts in the time you have. The key to blogging faster is to manage the bad blogging habits that are slowing you down. In my latest guest post at SteamFeed I revealed the five worst ones: Multi-tasking Multi blog-tasking Forcing an idea Letting…
  • Blog Post Writing Tricks to Supercharge Your Motivation

    Linda Dessau
    29 Dec 2014 | 6:26 am
    © Dirima – Fotolia.com I’m feeling strong and powerful these days, thanks to the caring crew at Fitness Infuzion in Barrie. Amazingly, most of the time I truly WANT to go to the gym, and I’m disappointed if other obligations cut short my workout time. This hasn’t always been true, and I’m not naïve enough to think it always will be – there will be days where I come up with a million excuses, and I have to talk myself into following through with my planned workout. Blog post writing might create a similar scenario for you. You know that business blogging is good for you…
  • How to Schedule Your Business Blogging Time

    Linda Dessau
    22 Dec 2014 | 7:19 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. Have you ever noticed that what gets scheduled, gets done? The same is true for your business blogging. In my latest post at SteamFeed, I reveal the scheduling tool and method I use to keep my blogging on track. It’s called Wunderlist, and it’s absolutely free (they do have a paid version, but you won’t need it to implement the suggestions I offer in this post). I use Wunderlist in virtually every area of my life – client work, business development tasks, my own blogging,…
 
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    SchneiderB.com

  • 19 Online Tools I Can’t Live Without

    Brendan Schneider
    26 Jan 2015 | 1:00 am
    My father-in-law is a general contractor. Over the years he has been paid to complete different tasks – from building an entire house to hanging a picture in someone’s home. During two summers while I was in college he hired me to work for him and I quickly realized two things: 1. I’m not that handy, and 2. Having the correct tool for the job is the difference between being a good general contractor or a great general contractor. Using the correct tool will lead to success while selecting the wrong tool will make your life miserable. (Click to Tweet) I’ve carried…
  • Top 10 Blog Posts of 2014

    schneiderb
    8 Dec 2014 | 3:00 am
    The end of the year is traditionally a time to look back and reflect. One way to reflect is to evaluate what has worked and what hasn’t worked with regard to blog posts. I was recently checking my Google Analytics and thought I would share my Top 10 Blog Posts of 2014. 1. How to Start Using Twitter For Your School 2. Parent’s Guide and Tutorial for Twitter 3. New Messaging Apps You Want To Be Aware Of (Guest Post by Chris Syme) 4. The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings 5. 21 Ways Independent Schools Can Use Twitter 6. 7 Reasons Why iLove…
  • Lead Nurturing for Schools

    schneiderb
    26 Nov 2014 | 8:02 am
    The modern admission office has become very automated. By leveraging technology admission officers have been able to do more with less resources: staff, money, and time. The infusion of technology and automation doesn’t have to mean the disappearance of the ‘personal’ touch that all admission offices hold in high regard. This is where lead nurturing for schools enters the picture. One of the technologies that we implemented three years ago was lead nurturing emails. Lead nurturing, as defined by Wikipedia, is: Drip marketing is a communication strategy that sends, or…
  • The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings

    schneiderb
    4 Nov 2014 | 2:00 am
    In my opinion the traditional admission funnel is broken. I believe this for two reasons: 1. The Rise in Ghost Inquiries Ghost inquiries are those inquiries where the first point of contact with the prospective family is when they submit their application. The implications of ghost inquiries are huge. Sure it was great that you received the application but what about all those families that researched your school  and decided not to apply. The family has made a decision about your school without you having a voice in the conversation. I often wonder how many families have considered…
  • 16 Ways to Do Your School’s Website Wrong

    schneiderb
    29 Oct 2014 | 6:41 am
    This is a guest post by Chuck Bankoff – Chuck has been a Digital Marketing strategist since 1999 and is an International speaker, author and trainer to other internet consultants on 5 continents. Chuck manages the Kreative Webworks team of website development and web presence optimization specialists who created Charter School Marketing to help schools increase their student enrollment by managing their digital marketing programs. Join him on Google+ Charter schools, Virtual schools, Private schools…every school needs a quality website. It’s part of your marketing program. How do…
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    Content Marketing Blog

  • Should Facebook Be Part of Your B2B Inbound Marketing?

    Molly Bruno
    28 Jan 2015 | 5:30 am
    In an effort to put a checkmark next to all of the traditional content marketing boxes, many B2B companies devote time and effort into maintaining a Facebook page. At some point, the purpose of participating in Facebook gets buried under the assumption that it’s simply a fundamental step in marketing. But, should your B2B company really be on Facebook?
  • Do Content Marketers Even Need the Internet Anymore?

    Dechay Watts
    26 Jan 2015 | 5:30 am
    The mobile scene has been on the rise for years bringing with it lots of stats and speculation about the future of search. How does search optimization differ on mobile? How do people consume results using mobile devices? Do social sites take traffic away from search engines? Business Insider even released an article way back in 2010 announcing that the ‘Google Era’ might be over due to mobile apps. Of course, Google is still here and going strong, even acknowledging the trend to mobile with new warnings telling site owners and users when a website is not ‘mobile-friendly. But what…
  • New Case Study Highlights Business Blog Turnaround

    Justin Lambert
    23 Jan 2015 | 5:30 am
    We don't like to spend a lot of time tooting our own horn here at SPROUT Content, but sometimes you just have to let the world know!
  • Teaming Up in this Year of Collaborative Content

    Andrea Miller
    21 Jan 2015 | 5:30 am
    The beginning of the year always brings industry predictions and forecasts. We do them at SPROUT Content too, mostly for fun, but also so we can take a look at them again at year's end and see who was right and who was off base. Nothing like a little friendly office competition, right?
  • How to Prove the Value of your Content Marketing Investment

    Debbie Williams
    14 Jan 2015 | 5:30 am
    It's a new year, when eveyone has diets, healthy living, losing weight, exercise and overall self improvement on the brain (at least for the next 2 weeks).  But while you're measuring your waistline, what about your marketing? Do you have a set content marketing and inbound marketing strategy in place and the right tools by which to measure them? 
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    Content Marketing for Technology

  • Why Marketers Should Read The New Rules of Sales and Service

    Anne Janzer
    13 Jan 2015 | 9:39 am
    If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing must-read. Although I read last fall and included the book on my list of marketing books last month, I haven’t reviewed it here yet. Until now. Although the title doesn’t say marketing, I’d suggest you put it on your reading list. Because  sales and…
  • 9 Marketing Books That Would Make Great Gifts

    Anne Janzer
    10 Dec 2014 | 11:56 am
    Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving.    by  Wiertz Sebastien  With that in mind, here are a few suggestions for books to give people in the marketing profession, based on my own, personal reactions. I’ve reviewed several of them already on this blog. Branding Basics for Small Businesses by Maria Ross (NorLights Press). I read the book after hearing Maria speak recently. Despite the title,…
  • 5 Reasons to Read Epic Content Marketing

    Anne Janzer
    19 Nov 2014 | 10:28 am
    Every 1.6 seconds, someone publishes another blog post about content marketing. Okay, I made that statistic up, but reality cannot be far off. Isn’t there enough out there already on the topic? Indeed there is. There may be too much written about content marketing, and it’s not all helpful. The Wall Street Journal apparently equated content marketing with native content. Others call it brand journalism. Another blogger called it a glorified term for blogging. I’ve contributed to the noise myself with this blog post on Content Marketing vs. Marketing with Content. We may be spending…
  • Stop Stealing My Attention!

    Anne Janzer
    4 Nov 2014 | 10:20 am
    If you believe that attention is valuable currency in today’s world, then advertisements that force themselves on our attention are like people stealing money from our pockets.    by  dullhunk    Interrupt-driven advertising or marketing is becoming less effective as we find ways of ignoring the messages that don’t interest us. As a business model, interrupt-driven advertising is fading fast. And when advertisers insist on our attention – whether by raising a volume level, disabling fast-forwarding, or other schemes – it can work against the brand image they’re…
  • Content Marketing vs. Marketing with Content

    Anne Janzer
    22 Oct 2014 | 10:11 am
    Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and content marketing. To my mind, the difference lies in two key areas: strategy and perspective. Not just content: strategy I’ve heard it said that content marketing is simply another term for blogging. Yikes. That’s like saying that running shoes are a fitness training regimen. Blogging is a key…
 
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    Tips and Tricks to Building a Financial Foundation

  • Best Ways To Get Emergency Money With No Credit History

    admin
    20 Jan 2015 | 10:52 am
    Emergencies happen. Cars break down; pipes burst. When you need fast cash, to whom do you turn? These tips will help you get the cash you need in the event of an emergency, even if you don’t have a credit history and have no access to traditional credit cards. Cash Advance from Employer Talk to your supervisor to find out if your company has a cash advance program. If you work for a small business, there may be no formal program in place, but many employers will advance money to a trusted long-time employee when asked. In cases like this, it helps to have a good relationship with your…
  • How To Get A Cash Loan With Not-So-Good Credit

    admin
    13 Jan 2015 | 11:21 am
    Obtaining a loan can often be a daunting process that involves loads of paperwork and a pristine credit history. Some borrowers may need money for various reasons, whether it’s a broken down vehicle, medical expenses, or a home improvement project, but they simply don’t have the stellar credit record most lenders require. Fortunately, there are ways you can obtain a cash loan without a squeaky clean credit background. Peer to Peer Lending This new way to give loan applicants options for money has really caught on in recent years. Essentially, lenders are people, instead of banks,…
  • Income Tax Reporting Requirements For The Affordable Care Act

    admin
    30 Dec 2014 | 3:01 pm
    The various provisions of the Affordable Care Act were designed to become effective over a span of several years. The first year for the healthcare law to affect individual income tax returns is 2014. Some tax filers will simply indicate whether or not they have health insurance. Many others will be required to complete one or two additional forms and possibly pay a penalty. The so-called individual mandate became effective at the beginning of 2014. Individuals not otherwise covered by health insurance were able to go online and purchase coverage. The government website and the participating…
  • Tips To Help You Repay Your Payday Loan

    admin
    29 Dec 2014 | 12:15 pm
    A payday loan is good since it can help you with emergency cash that you may not get elsewhere. However, it can also be expensive, especially if you keep taking one every month. Here are some tips to help you repay your loan: Don’t Make Unnecessary Purchases Don’t spend a lot of money on unnecessary purchase before you can pay back your loan. In fact, you shouldn’t leave less money in the bank than the payday loan lender requires for the repayment. You may be tempted to spend the money, especially since you are free of the mid-month emergency that necessitated the payday…
  • Tips For Responsibly Using A Payday Loan

    admin
    29 Dec 2014 | 4:43 am
    Just about everyone finds themselves in a financial bind at some point in time in their life. For some, a payday loan is the lifesaver they needed to get through it. It is unfortunate that payday loans have a bad reputation because of how many people tend to use them irresponsibly. As long as you follow these tips and use a payday loan responsibly, there is no reason why it cannot be your lifesaver, too. Do You Really Need To Spend That Money? You need to start by asking yourself how much you need what you want to spend the payday loan on. If you are using it to buy a computer or a…
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    Content Science

  • The 4 Es of an Influential (and Intelligent) Content System

    Colleen Jones
    27 Jan 2015 | 6:04 am
    When we are blind to systemic causes of problems, all the solutions we try will likely make matters worse. Esther Derby How can your organization design a smart solution for making your content influential? Think in terms of a system. A collection of one-off content tactics or tricks won’t achieve any BHAG (big hairy audacious goal) and won’t sustain smaller successes over time. And, as Derby points out, those tactics could make your content problems worse. So, as you think about an intelligent system to make your content influence, consider these four elements: empathy,…
  • Strategically Nagging Toward a Content Strategy

    Kevin Howarth
    13 Jan 2015 | 10:11 am
    Carrie Hane Dennison In operation since 1852, the American Society of Civil Engineers (ASCE) boasts over 145,000 members and a prestigious reputation as the nation’s oldest engineering society. That led Carrie Hane Dennison, Director, Web Operations & Strategy, to expect that she would address content strategy right away when she stepped into her role last year. Instead, she uncovered something that many long-standing organizations still often lack—a web presence not quite ready for the web. Shifting gears, Dennison instead began to redesign the website, introduce content strategy and…
  • A Little Help for Those Content Resolutions

    Colleen Jones
    4 Jan 2015 | 7:48 am
    The 6 Steps of Procrastination; Source – BearingNews It’s the first full week of January…time to start on those resolutions for 2015! (For a handy piece on developing habits to automate keeping any resolution, I recommend Eric Barker’s How to Stop Procrastinating.)  If your resolutions involve content, then I have some good news. We’re offering some extra incentive on training and tools to make developing good content habits easier. This incentive lasts through January 31. 15% Off Our Workshops + Certification Our workshops cover content strategy essentials,…
  • The Year’s Best of Content Science Presentations

    Kevin Howarth
    31 Dec 2014 | 6:20 am
    While we like researching, developing, and publishing ideas from our Content Science headquarters, we love sharing those ideas with the world through our many speaking engagements. In 2014, our own Colleen Jones covered the globe from Sydney to Chicago, sharing important developments in content strategy and content evaluation. Let’s look back at the best of Content Science presentations with quick summaries, key insights, and links to details. Scalable Content Strategy: From Nice Thought to Viable Vision Colleen Jones explains how organizations can make that lofty idea of scaling…
  • The Year In Content Insights Interviews

    Kevin Howarth
    22 Dec 2014 | 11:01 am
    As the field of content strategy continues to grow, evolve, and become more complex, we find ourselves spoiled with a front row seat to hearing about these changes by interviewing the industry’s brightest minds. Throughout 2014, we captured countless insights from many shining content strategy stars. We don’t want to forget these insights going into 2015, so we’ve rounded up the key insights from each person we interviewed during the year and provided you a link to the full interview. As you wind down over the holiday season, fill up your eggnog, kick back in your favorite chair, and…
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    Jontusmedia

  • The Effect Mobile is Having on Webdesign

    Jon
    11 Jan 2015 | 7:50 am
    Episode 139 of Online Marketing & Communications now comes under the banner of Moondog Marketing & Media. Or Moondog for short. We’re launching our new website in early 2015. Come over and say hello when we’re done. In the meantime, you’ll find Jon on Twitter. Other Ways to Listen to the Podcast: Get the Android App Click here to download the mp3 Click here to subscribe in iTunes Click here for the show archive Click here for the show’s RSS feed Download the free Online Marketing & Communications Android app Feedback? Leave VoiceMail Leave Voicemail Have…
  • That Was the Year That Was

    Jon
    19 Dec 2014 | 12:25 pm
    Jamie Wallace from Suddenly Marketing guests the show for a look back at the world of marketing in 2014. We also cast our gaze towards 2015. Links mentioned in the show: Content Shock: Why content marketing is not a sustainable strategy Bringing Branding Back – Jamie on the show back in 2012 Creating Creative Content with Randy Cantrell Connect with Jamie Jamie Wallace on Twitter Suddenly Marketing Other Ways to Listen to the Podcast: Get the Android App Click here to download the mp3 Click here to subscribe in iTunes Click here for the show archive Click here for the show’s RSS…
  • The 15-Day Audio Challenge

    Jon
    8 Dec 2014 | 1:16 pm
    Viv Oyolu An interview with Viv Oyolu Radio presenter, podcaster and audio consultant Viv Oyolu guests the podcast this week to talk about the 15-Day Audio Challenge and a whole lot more. I came across Viv’s challenge when my pal Bernie J Mitchell started posting a small piece of audio and promoting it to his friends on Facebook. I clicked around, like you do, and discovered Viv was the inspiration behind the challenge. In the show, Viv and I discuss how empowering audio can be and she reveals that the challenge has helped many participants find their own voice. In many ways I see this…
  • How to Optimize Hashtags

    Jon
    28 Nov 2014 | 12:52 pm
    An Interview with Saul Fleischman from RiteTag What with the immense waves of updates on social media channels continually charging by, one of the main ways in which we as both individuals and marketing professionals are able to get our message found or find the right message is through the use of hashtags. For example, outside of work (and in the office too!), I’m a massive fan of Liverpool FC –as regular readers of this blog or listeners to the podcast will know. That’s why the hashtags #LFC and #YNWA have pride of place on one on my Hootsuite streams. By following them, I…
  • That OMG Moment in Marketing

    Jon
    17 Nov 2014 | 4:24 am
    I wanted to talk about that moment when you run digital marketing campaigns for your company and you start to think things aren’t working. I think we’ve all been there. This is my take on how to get a handle on it, where to go and what to do. Give yourself a treat! Listen to Online Marketing Communications #podcast at http://t.co/5LAohdThhU — Jon Buscall (@jonbuscall) November 17, 2014 Transcript [0:01] [intro music] Jon Buscall: [0:07] Hello, it’s Jon Buscall here from JontusMedia.com and Stockholm, Sweden. Thanks very much for coming on to listen to this show. This…
 
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    Industrial Marketing Today

  • Content Marketing for Manufacturers Must Go Deeper than ToFu

    Achinta Mitra
    26 Jan 2015 | 12:09 pm
    Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Here’s another finding, according to [...] The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Content Marketing for Manufacturers Isn’t Just Publishing More Content

    Achinta Mitra
    9 Jan 2015 | 11:54 am
    Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [...] The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Top 12 Industrial Marketing Posts of 2014

    Achinta Mitra
    16 Dec 2014 | 1:52 pm
    It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: What’s Hot and What’s Not in [...] The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Planning Your Industrial Marketing Strategy for 2015

    Achinta Mitra
    3 Dec 2014 | 11:54 am
    I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [...] The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

    Achinta Mitra
    20 Nov 2014 | 1:53 pm
    It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. I often hear my clients tell me they know their customers very well. They can [...] The post The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my…
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    Nxtbook Media

  • Follow the Money in Old and New Media Publishing

    Joy Beachy
    29 Jan 2015 | 7:39 am
    You know the adage, that if you want to know one’s motivations or interests, you should follow the money. The thought is as true when you’re discussing politics or business as it is in media, and it’s definitely true in publishing. If you want to know how a publishing company is organizing its values and efforts, or to know which department is rising above and which is lagging behind, follow the money. By following the money, you can pick out the publishers who are still treating their business the old media way: they are the ones who divvy up the marketing and production spend…
  • Websites: Moving from Analysis to Architecture

    Joy Beachy
    19 Jan 2015 | 5:04 am
    INGROUP Associates operates on the understanding that every day is an opportunity to do something better, and this year that philosophy extended to their website. They needed a site that would work harder at drawing people in to exploring who INGROUP is, and what they had to offer. They knew their site needed a refresh, and they looked to Nxtbook Media’s Strategic Services to help. Before jumping into the architecture and design of the site, the team at Nxtbook took a step back to analyze how visitors were using INGROUP’s existing site. Aside from revealing the demographics of the average…
  • Content Marketing is Critical Post-Sale

    Joy Beachy
    9 Jan 2015 | 11:52 am
    These days, you’d be hard-pressed to find someone who wouldn’t recognize that content marketing is a valued tool in the sales process. Content marketing is well known for shortening the sales cycle, warming up leads, and generating interest in a brand or product. But what happens after the sale? Often, in the business-to-business (B2B) industry, all of the content marketing focus is poured into the sale. After that, it’s up to the product or service to keep the client coming back. This system is flawed: even as your product delivers on its promises, there is still a real potential for…
  • Content Marketing Goals for Marketers in 2015

    Joy Beachy
    16 Dec 2014 | 11:57 am
    Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and it’s poised to grow again as a powerful marketing tactic in 2015.  Many companies are buckling down and taking content seriously, appointing people to newly minted positions of creating, optimizing and distributing content to targeted buyers. The success of content marketing lies in how it complements buyers’ behavior; buyers use content to inform their purchase decisions, with 88% of today’s US consumers researching products online before purchasing them. Content marketing…
  • The Best Place to Work In Pennsylvania

    Michael Biggerstaff
    7 Dec 2014 | 8:24 am
    Thursday night was the Best Places to Work in PA event at the Lancaster Convention Center. We were once again honored to find ourselves to be at number one. When you think about the many honors we receive as a company, for me this is always the pinnacle of it all, simply because of the fact that 75% of this award comes directly from the employee survey. Last night we had all of the employees that could make the event there and they were all active celebrants as we participated in the march from the highest number to the coveted number one spot. It is amazing how even though I’ve been to a…
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    ContentLEAD

  • Infographic: Anatomy of the email marketing message

    ContentLEAD Editorial
    29 Jan 2015 | 8:01 am
    Email marketing is one of the best tools small businesses can use to generate web leads and grow. It’s also a smart way to repurpose the blog content you create for your website. A well-crafted email message keeps customers engaged and acts as the spark that entices first-time customers to make a purchase. Because email campaigns are so effective, almost every brand uses them. Prospects’ inboxes are flooded with emails from companies and your clients have to sort out the valuable messages from the spam. This infographic gives you a quick look at the anatomy of a successful email…
  • ​81% of small businesses lose time & money by doing their own marketing​

    Lauren Kaye
    28 Jan 2015 | 9:40 am
    You wear multiple hats to save resources, but what if your ‘lean’ approach is making you less effective? It’s a common pain point for small business owners, and one that Infusion Soft highlighted in its Small Business Market Research Sales and Marketing Report. It discovered that 81 percent of owners do marketing themselves. The share of DIY marketing efforts ​was higher among businesses with between two and 10 employees (86 percent) and highest for solo operations (91 percent). When DIY marketing is a mistake If you have a passion for small business marketing and…
  • Content marketing in a regulated industry: Avoid confusion with disclaimers

    Xavier Holland
    27 Jan 2015 | 6:43 am
    Hi, Xavier Holland here with another small business marketing tip. One of the wonderful things about putting your content online is that virtually anybody the world over can read and connect with it. What this also means, however, is that your blog might be read by people who don’t know much about you or your field. In a highly regulated industry, this could lead to some avoidable problems. This week, I’m sharing tips for how to capture the benefits of content marketing without putting your business at risk. For a quick recap, here’s the first video in this series with…
  • How to define a “goal conversion” for your business website

    Katelynn Conlon
    27 Jan 2015 | 6:16 am
    A lot of small business owners invest in growing their companies on the web, but struggle to measure the ROI. You need to know if your SEO work is bringing in more foot traffic and helping you close deals. As an account manager, its my job to show businesses how their content drives meaningful results. There are ways you can track how much of an impact your website is having on your bottom line when you establish Goals in Google Analytics. My advice: Be very clear about what goals you’re setting up. That’s how you’re going to most accurately gauge success. Understand what…
  • Best small business marketing tools? Happy customers & emails

    Lauren Kaye
    22 Jan 2015 | 7:22 am
    What’s the best marketing strategy for small businesses to spread the word about their companies and drive sales? According to a study by InfusionSoft, 62 percent of SMBs say word-of-mouth customer referrals are the most lucrative way to drive more business, followed by email marketing. Personal recommendations offer the advantage of instantly establishing trust in a business’ products or services. However, ​this is not a strategy you can hang your hat on. It’s great to focus on products and experiences that translate into happy customers, but referral relationships take…
 
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    Lisa Angelettie

  • Indie Publishing Predictions 2015

    Lisa Angelettie
    2 Jan 2015 | 12:26 pm
    I would not imagine myself to be the “expert” on the independent publishing world, so what I do is follow some of the reigning experts out there and wait and see like the rest of you. One of my favorite experts on independent publishing is the owner of Smashwords, Mark Coker. I tend to listen to Mark because he has a pulse on independent publishing and ebook trends much like whoever runs Kindle over at Amazon or iBooks over at Apple. Except Mark is WAY more transparent and of course ultimately more accessible than the experts at the big retailers. Indie publishing is not the gold…
  • Should You Expect To See Higher iBook Sales Because Of iOS 8?

    Lisa Angelettie
    18 Sep 2014 | 1:28 pm
    The ePublishing world is always changing. Not so long ago, Barnes & Noble was the clear #2 ebook retailer in the market. That is not the case any longer. Barnes & Nobles sales are down and iBook sales are slowly creeping up. Now with the introduction of Apple’s new operating system, it may be that iBooks will see a serious boost in sales. Some time today, Apple will start updating its mobile device operating system to iOS 8 for all its users. For ebook publishers, it’s the most important update yet, as iOS 8 will come pre-loaded with iBooks, a new development. According to an…
  • The Rise Of The Independent Bookstore (Yippee!)

    Lisa Angelettie
    10 Sep 2014 | 5:11 pm
    Barnes & Noble and it’s eReader The Nook is losing money by the minute, primarily because of it’s business model — trying to disrupt and compete with Amazon. Borders tried the same thing and you see where they are. But guess what? Independent bookstores cannot and evidently are not trying to beat the Amazon monster and it’s working. I guess print isn’t quite dead yet! The recent news of the opening of an independent bookstore on Manhattan’s Upper West Side was greeted with surprise and delight, since a neighborhood once flush with such stores had become a…
  • Are You Obsessed With Word Count?

    Lisa Angelettie
    11 Aug 2014 | 7:37 pm
    I love this piece over on CreateSpace by Richard Ridley on word count paralysis. Sometimes I am guilty of this and it was refreshing to see that other writers feel the same. Sometimes staring at the blinking cursor on your computer screen can make it morph into a stop sign and prevent you from holding a thought long enough to tap it out on your keyboard. It can be an unintentional panic signal that freezes your fingers in place and fills you with heaping helpings of writer’s doubt. Your focus shifts from what you want to write to how many words you must write before you will allow…
  • I believe this!

    Lisa Angelettie
    28 Jul 2014 | 11:32 am
    The post I believe this! appeared first on Lisa Angelettie.
 
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    BUZZergy Marketing

  • The Next Six Months Of SEO Are Going To Look Like This…

    Eugene Farber
    20 Jan 2015 | 3:08 pm
    Between work and travel I haven’t been able to publish the obligatory predictions article for the new year. But better late than never. Rather than talking about what’s going to happen over the next year in SEO, I want to talk about the next 6 months…since SEO years are shorter than dog years. Now, let me preempt these predictions with something very important. For the vast majority of businesses it still comes down to a few simple things. And if you get those things right, you’ll beat out the competition in most markets. For the vast majority of businesses, SEO in…
  • 6 Things To Focus On That Will Change How Your Website Drives Business

    Eugene Farber
    22 Dec 2014 | 7:00 am
    I recently had the distinct pleasure to co-author a book that features contributions from over 20 world-class marketers. As marketing is essential for business success, the book is aptly titled “Creating Business Growth.” The New Year being a time for many to create new resolutions, many business owners will be setting new business goals.This book is a perfect read to start 2015. And it will actually be free on Kindle for the first few days of the year prior to going back to its normal price (you can get the launch notification by signing up here). It’s impossible to convey…
  • What Can These Four Award-Winning Marketing Campaigns Teach You?

    Eugene Farber
    15 Dec 2014 | 8:45 am
    Article submission by JonJon Yeung. These days in marketing, it can feel like a daunting task when a client asks you to deliver something original. With technology and digital moving so quickly, we have become a world of innovators. It is difficult to fathom doing something new, but we can certainly take inspiration and do something better. How can marketers do that? By studying the techniques of successful campaigns and applying what works to our own. Here are some award-winning marketing campaigns that we can learn from: Snickers ‘You’re Not You’ Campaign     This…
  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
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    Ron's Copy-e-Writing Blog

  • Science Of Storytelling [Infographic]

    Ron C
    24 Jan 2015 | 9:53 pm
    What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How To Presell Your Online Product [e-Guide]

    Ron C
    23 Jan 2015 | 12:07 am
    It’s the center court at Wimbledon. The big digital Rolex scorekeeper is blank. No lines person peering whether the ball is in or out. No umpire somberly saying,”Quiet please!” And no, Maria... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Social Media Marketing: Guide To Etiquette [Infographic]

    Ron C
    20 Jan 2015 | 3:05 am
    What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Working On A Tight Marketing Budget? 16 Cheap Marketing Rules For You

    Ron C
    18 Jan 2015 | 6:31 am
    Now, stop whining, will you? I know you are on a tight marketing budget. So what? Why should I care? Everybody’s got their problems. I have mine too. Get your ass somewhere else. I have got... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Science Of Persuasion [Infographic]

    Ron C
    18 Jan 2015 | 5:27 am
    To sell something, you have to convince a buyer that they not only want your offering, theyneed it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    B2B Digital Marketing

  • 5 2015 Predictions Only a B2B Marketer Would Care About

    Eric Wittlake
    6 Jan 2015 | 8:58 am
    It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. In 2015, that will change. Predictive marketing solutions like Lattice Engines, Mintigo or 6sense will…
  • One change that dramatically improved B2B marketing results

    Eric Wittlake
    2 Sep 2014 | 4:30 am
    You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture? We have a better understanding of what people are interested in and our marketing performs significantly better. Here…
  • What Online Marketers Know About You

    Eric Wittlake
    18 Jun 2014 | 5:00 am
    According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. In order to serve things that are relevant to me, you need to know something about me. …one thing has been missing. That is having users have the…
  • Digital Marketing’s Massive Measurement Lies

    Eric Wittlake
    11 Jun 2014 | 5:00 am
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this…
  • Stop Being a Transactional Content Marketer

    Eric Wittlake
    3 Jun 2014 | 5:08 am
    Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. Everything drives towards that initial information exchange, the transaction…
 
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    One Spoon At A Time

  • Five Books For Writers to Read (and read again) in 2015

    Paul Wolfe
    12 Jan 2015 | 6:51 am
    Four years ago – after an email conversation with my friend and mentor Sean D’Souza –  I started a ‘new years’ habit.  That habit was to re-read a book that I’ve read several times – and that book was The War Of Art by Steven Pressfield. Now The War Of Art is one of those […]
  • Goal Setting For Writers – The Difference Between A Goal And A Target

    Paul Wolfe
    5 Jan 2015 | 4:28 am
    Before we talk about goal setting for writers, it’s crucial that we demystify something. Most people confuse goals and targets when they’re goal setting – and it’s crucial to the successful pursuit of a goal to understand the fundamental difference between the two. So What Is The Difference Between A Goal And A Target? A […]
  • EbookEriMo Tip #3 – What To Do When Shit Happens

    Paul Wolfe
    7 Nov 2014 | 6:31 am
    Paul’s Note: yesterday for various reasons I didn’t get to do any writing – here’s a post I wrote a while back that was originally written for my bass guitar students and then adapted for running an online business.  It applies just as well to the task of writing a book in 30 days.   […]
  • EbookWriMo Tip #2 – Schedule A Time For Your Main Writing Block

    Paul Wolfe
    5 Nov 2014 | 12:36 pm
    This might seem obvious – but make sure you get a block of time allocated in your day’s schedule for your main writing period. (I say main writing period, because you can ‘top up’ with strategies like the Furious 500 and the Nifty 350 as mentioned in yesterday’s post.) As well as making sure you’ve […]
  • EbookWriMo Tip #1 – Don’t Start Without A Solid Outline

    Paul Wolfe
    4 Nov 2014 | 2:09 pm
    In the fiction world – and the world of NaNoWriMo – writers tend to divide themselves into two categories: pantsers and planners. Planners are writers who plan their stories ahead of time. And pantsers are writers who fly by the seat of their pants. For non-fiction writing though we should all be planners. And if […]
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    The Integrated Marketing Blog from D Custom

  • Friday Five: Google’s Knowledge Graph gets social

    Jessica Fritsche
    16 Jan 2015 | 9:48 am
    Read more about Google's latest search change, plus how brands are REALLY using Pinterest to promote products, this year's Super Bowl advertisers, SlideShare optimization, and the content marketing buzzwords you'll be rolling your eyes at by the end of 2015 in this week's Friday Five. The post Friday Five: Google’s Knowledge Graph gets social appeared first on D Custom.
  • How Brinker International created an accountable culture

    Guest Contributor
    13 Jan 2015 | 8:00 am
    For decades Brinker international, the legendary hospitality company founded by Norman Brinker in 1975, has played a role in revolutionizing the restaurant industry through a variety of casual dining concepts. The post How Brinker International created an accountable culture appeared first on D Custom.
  • 10 B2B and B2C content marketing trends: Paid placement = content success

    Jessica Fritsche
    30 Dec 2014 | 12:05 pm
    Paid social media placement isn’t just an experiment anymore—it’s now a necessary part of your overall distribution strategy. You could be writing the best content in the world, but without paid placement, it might never be seen. The post 10 B2B and B2C content marketing trends: Paid placement = content success appeared first on D Custom.
  • Chief marketing technologist: catching up and keeping up

    Guest Contributor
    26 Dec 2014 | 8:00 am
    That loud whooshing sound you hear? That’s marketing technology passing you by. That is, of course, unless you flip on the turbocharger, and hire yourself a Chief Marketing Technologist. The post Chief marketing technologist: catching up and keeping up appeared first on D Custom.
  • 10 B2B and B2C content marketing trends: microtargeting + micropublishing

    Jessica Fritsche
    22 Dec 2014 | 8:00 am
    Thanks to real-time social tracking, remarketing data, and more, microtargeting to very specific subsets of an audience is getting hotter by the day. The post 10 B2B and B2C content marketing trends: microtargeting + micropublishing appeared first on D Custom.
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    Marketing Technology for Growth

  • How to Convince Your Boss to Switch to Responsive Web Design

    Cameron Soojian
    28 Jan 2015 | 10:19 am
    While most digital marketers today would argue that Responsive Web Design (RWD) and development is a necessity for successful businesses, there are still some designers and decision makers who insist on dragging their feet. The Nielsen Norman Group defines RWD as a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.  RWD is a solution to the problem of designing for the various kinds of devices used by consumers such as mobile phones, tablets, and desktops. So, what are you…
  • 5 Facts Every Business Needs to Know about the Mobile Revolution

    Cameron Soojian
    26 Jan 2015 | 4:07 am
    Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers. As a result of this dramatic change, brands are starting to adapt their strategies to fit the needs of the growing number of consumers who have gone mobile. Those who fail to do this risk missing out on an increasingly important business channel. One way of preparing for the mobile shift—perhaps one of the best ways of doing…
  • The Rise of the Digital and Mobile Consumer [INFOGRAPHIC]

    Jordan Bruhn
    14 Jan 2015 | 4:13 am
    Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision. To stay competitive in this mobile-centric consumer environment, all businesses - yours included - must figure out how to provide mobile-friendly solutions to their consumers.
  • How I Got My First Sale with HubSpot

    Annie Nguyen
    8 Jan 2015 | 8:34 am
    No one likes the sales guy...and if you say you do, you’re lying. They are stereotypically pushy and impersonal and all they care about is how much money you have. Especially at this time of the year, people avoid the sales guy like the plague because they want to shop in peace.  In truth, I think there really is a stigma that comes with working in sales. Unfortunately, it’s something I’m way too familiar with, speaking as someone who’s held a sales title for almost 10 years running. I’ve been pretty successful through it all though. I’ve always attributed this to my…
  • T'was the Night Before Christmas (MarTech Version)

    Chris Horton
    24 Dec 2014 | 7:59 am
    Here’s my take on the classic poem, "T'was the night before Christmas.” It’s a slight modernization of Clement Clark Moore’s original 1822 version. Happy Holidays to all! T’was the night before Christmas, when all through the Cloud, Not a blogger was posting, not even Matthew Dowd. The data was stored on the network with care, In hopes that St Sergey soon would be there. The children were nestled all snug in their beds, While images of Elsa danced on their iPads. And mamma with her Macbook Air and I with my Surface Pro 3, Had just settled our brains on a MOOC course for free. When…
 
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    Nischala’s Space, Thoughts, Expressions…

  • Infographic | The 36 Rules of Social Media

    Nischala
    29 Jan 2015 | 1:30 am
    A few days back a friend of mine who was just embarking on her social media journey asked me for “rules” of Social Media. I shared my personal experiences, and along the way found this wonderful resource on rules of social media. These rules are worthwhile to go through whether you are a social media newbie or even otherwise [Src: http://www.business2community.com/infographics/36-rules-social-media-infographic-0804383 ] What Social Media rules do you follow? Leave a comment to let me know  …
  • Infographic | Top 10 Digital Branding Trends for 2015

    Nischala
    28 Jan 2015 | 1:30 am
    Thought about what are the 2015 trends in digital branding? What trends can / should you ride on for creating / enhancing your digital brand? I came across an interesting infographic which provides food for thought. [Src: http://buzzplant.com/top-10-trends-digital-marketing-2015-infographic/]…
  • Infographic | 10 Social Media Marketing Trends to watch out for in 2015

    Nischala
    27 Jan 2015 | 1:30 am
    In continuing with the trends update, ever wondered what are the Social Media Marketing trends to watch out for in 2015? Here’s a perspective Embedded from CJG Digital Marketing —————————————————————————————————————————————— Connect with me on Nischala’s Social World Columnist : Huffingtonpost India |…
  • Infographic | What are the Top 5 Web Trends of 2015

    Nischala
    26 Jan 2015 | 1:30 am
    Web presence is core and integral to your brand strategy, and every business tries to make the best impact in the online world. Ever wondered what are the Top 5 Web Trends of 2015? I came across this interesting infographic, and sharing here since I found it useful  Src: http://www.socialmediatoday.com/content/top-5-website-design-trends-2015-infographic…
  • Infographic | Digital Marketing Trends for 2015

    Nischala
    23 Jan 2015 | 1:30 am
    The start of the year (January) is usually a time for trends and predictions for the new year. In trying to understand what the gurus, experts and visionaries were predicting for Digital Marketing in 2015, I came across several interesting insights and perspectives. Worth a read, and worth a share ! Src: http://www.slideshare.net/vizzmedia/digital-marketing-trends-2015 Additional Readings Three digital marketing mega trends for 2015 7 Digital Marketing Trends That Will Dominate 2015…
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    Video Maker Tips

  • Super Sunday — The GoAnimate Commercial

    Josh
    28 Jan 2015 | 1:47 pm
    So a commercial for the big game this year comes in at a whopping 4,000,000 American dollars. And while that budget might work for some (well-capitalized) marketing budgets, here’s some relief for the rest of us. Watch the GoAnimate commercial to see how normal marketing budgets can have fun on Super Sunday. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Using iframes to Embed Videos — What You Need to Know

    Josh
    7 Jan 2015 | 2:12 pm
    Do you remember the internet in the 1990s? Much of it looked like the sight pictured on the right below. There are many terrible things going on here. But one offense that might not be readily apparent to an average viewer? Frames. Frames are a big reason the 90’s web looked, well, like the 90’s web. This HTML element makes it possible to split a screen into different “pages,” and display different content within each page. Frame-based layouts helped reduce load times for internet users on slow dial-up modems (i.e., everyone). Static elements (like the navigation and header) could be…
  • Landing Page Videos: A User’s Guide

    Josh
    2 Jan 2015 | 4:04 am
    When people think of landing pages, they typically think of long-form sales copy and a suspicious signup form. If you need landing pages, but don’t want to saddle visitors with 900 words of design-challenged sales copy, there’s another option. In 2015, that option is video. When it comes to landing pages, video translates into performance boosts across the board: in email opt-ins, in lead form submissions, and in product sales. How to determine if your landing pages need video If an increase in conversion rates somehow doesn’t convince you that video would be a welcomed addition…
  • Video Marketing Trends for 2015

    admin
    19 Dec 2014 | 9:24 pm
    Online video saw explosive growth in 2014. Every month, YouTube attracts more than one billion unique global viewers spending a collective six billion hours watching videos. Users upload an average of 100 hours of video every minute. The market shows no sign of slowing. Today, an estimated 45% of internet users watch at least one video online each month. One source forecasts that by 2016, online video will make up 55% of consumer internet traffic. Another predicts that number will grow to 74% by the following year. Not only is video popular for entertainment and leisure purposes, it’s…
  • What YouTube’s new GIF-maker means for animated videos

    Josh
    16 Dec 2014 | 10:23 am
    Last week news broke that YouTube is finally launching a GIF maker. Until then the online video giant had adapted slowly to worldwide demand for the upstart content type. So what does this new feature mean for folks who want to create animated GIFs? And where does GoAnimate fit in? We’ll answer these questions below in Q&A format. Q: So what exactly is YouTube offering? A: It looks like Google (which owns YouTube) is slowly rolling out the feature on selected pages. And the feature is a built-in GIF maker for each video, found under the “Share” dropdown below it. Again, the button…
 
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    Innovation Change Strategy

  • Is working smarter for suckers?

    Braden Kelley
    28 Jan 2015 | 10:17 am
    Last night I dreamed about the extremely unbalanced view of work in our societies, and woke up wondering whether working smarter is for suckers. Why is that we lionize the workaholics among us and penalize those that find ways to … Continue reading →
  • Microsoft Stomps on Google Glass

    Braden Kelley
    21 Jan 2015 | 6:28 pm
    Wow! I have to start that word, because I’m not sure how else to describe what has just emerged from Microsoft Research in the new Microsoft HoloLens. And as I say in the title, if you watch the video below … Continue reading →
  • Innovation Keynote and Change Planning Workshop Special

    Braden Kelley
    21 Jan 2015 | 10:39 am
    To kickoff January with a bang I thought I would make a special offer to companies and event organizers who would like to get an excellent innovation keynote for their company or event attendees AND get a jump on your … Continue reading →
  • Agile Change Management is Coming

    Braden Kelley
    19 Jan 2015 | 9:41 am
    How fast is your organization capable of changing to continue to remain relevant and successful in the marketplace? The world is changing at an accelerating pace as new technologies are discovered, developed, released and adopted by consumers faster than ever … Continue reading →
  • Innovation is All About Change – Webinar Recording

    Braden Kelley
    19 Jan 2015 | 9:33 am
    The hardest part of making any change is taking that first step. We may point our shoulders in the direction we want to travel, but planning our change journey and mapping the steps to get there can still feel overwhelming. … Continue reading →
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    Content4Demand

  • Win FREE Tickets to Content2Conversion 2015 #C2C15

    mikecubberly
    27 Jan 2015 | 1:00 am
    Want to win a free ticket to the “Happiest Place On Earth”Content2Conversion 2015 Content4Demand is proud to be a sponsor of the 4th annual Content2Conversion, and we have come up with a fun way to get you there. First, what is this event? Content2Conversion Conference 2015 (#C2C15) is the must attend marketing conference of the year dedicated to helping professionals in all industries build on their persona and business content strategy knowledge. Watch this video for a quick overview. http://www.content4demand.com/wp-content/uploads/2015/01/C2C_Promo_2015_FINAL_720p.mp4 Over 45 of the…
  • 4 Ways To Make Your Blogs A Long Term Love (And Less Of A Fling)

    mikecubberly
    22 Jan 2015 | 8:38 am
    Each month 329 million people read blogs, according to NewsCred. Given that that’s only slightly more than the US population, one would assume that blogs are important, and they are. However, anyone can sit and write 25 blogs per week. Quantity might get you heard, but quality will keep them coming back for more. Engaging blogs are carefully constructed, but you don’t have to be a great writer to create blogs that (a) people will read at first visit and (b) will keep them coming back week after week. Give Attention To Get Attention Write like the person reading is the center of your…
  • Why This Year’s Content2Conversion Conference Might Just Be “The Happiest Place On Earth” For Content Marketers

    Jeff Walcoff
    19 Jan 2015 | 1:34 pm
    This February, I will be taking two trips of a very different sort. Of course, I’m attending the Content2Conversion Conference, Feb. 16-18, at the Hyatt Regency in Scottsdale, Ariz. I attended the first three years in New York City and have no intention of missing the inaugural year in the Southwest. The week prior, my wife and I are taking our kids – 2½ and 9 months – to Disney World. I’m counting the days until that trip – to see the look on my daughter’s face when she arrives, experiences the parks, and meets her favorite Disney characters and beloved princesses. But my guess…
  • 5 Key Benefits Of Content Repurposing

    Matthew McKenzie
    12 Jan 2015 | 9:26 am
    Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one white paper can generate at least 10 other types of content, such as whiteboard videos, blog posts, infographics, webinars and more. Here are 5 key benefits of content repurposing: 1.    Better Use of Marketing Resources – Every piece of content supports multiple formats, buyers and delivery channels…
  • What’s Standing In The Way Of Content Success? Reality Check For B2B Marketers Who Underestimate The Journey

    Andrew Gaffney
    6 Jan 2015 | 10:17 am
    By Andrew Gaffney, Creative Director There’s no shortage of articles heralding the benefits and potential payoffs of content marketing. The drumbeat has drowned out some of the realities of just how hard it is to create messaging that is compelling enough to connect with today’s discerning and time-starved buyers. Over the past three years at Content4Demand, we’ve seen a shift in focus among our new clients that attests to this challenge. Where our first clients primarily wanted a resource center with a menu of content to fuel their growing number of demand gen campaigns, the majority…
 
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    www.thecontentcocktail.com

  • The Challenges That Come with Owning Long Island Real Estate

    Ryan David
    19 Jan 2015 | 2:11 am
    Admit it; there is really nothing perfect in this world. Everything has its own set of strengths and weaknesses. This inevitable fact should always be taken seriously in every facet of human life, and more so in the complicated realm of real estate.   Take the Long Island real estate market, for example. It has some of the highest-valued land units in the country today and their sales have also increased exponentially in recent years. Surely there wouldn’t be any problem in case you make certain transactions with Long Island’s numerous real estate businesses, right?   Again,…
  • Designing Custom Lanyards

    Douglas Austin
    19 Jan 2015 | 12:15 am
    Custom Lanyards are the rave as the newest method of effective advertising and brand awareness. They can also be used by schools and teams to boost unity, and boast identity to other non-members. But the greatest thing about custom lanyards is that anyone can have them made according to whatever specifications they may have in mind. This means that whether you belong to a small group, company or school, you can expose your organization’s name to others by wearing it around your neck! Different Designs for Different Purposes If you are part of a large company looking to boost your sales and…
  • Why Storage Container is Great for Storing Stuff and Other Things?

    Kristine Dougherty
    16 Jan 2015 | 11:53 pm
    The storage container that providers usually offer is a retired shipping container. The container needs to be repainted, reconditioned and water-proofed to make sure that it will reach its destination in good condition. The shipping containers were made from durable steel and practically unaffected by wear and tear. Providers of the said containers usually apply treatments to prevent the containers from rusting.   The metal containers can endure any weather. The container also comes with high security features to protect your valuables. It won’t be easy to open the containers using…
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    Inbound Marketing Blog

  • Launching a Website: Hosted CMS, HTML or Framework?

    Bill Faeth
    29 Jan 2015 | 5:29 am
    Determining the Best Way to Redesign Your Website You've scoured the internet for the best solutions and terms like HTML, hosting and CMS keep popping up. So now you're asking, "What is a CMS? Is it better than a framework? How much HTML do I need to know to make a website? What is hosting and how do I know the best place to host my site?" Let's take a look at these terms and concepts as they might apply to some real-life examples: Hosting Some domain registrars (like widely recognized and highly rated GoDaddy) offer hosting and website building as well as a way to secure and manage domains.
  • 5 Pretty Awful Super Bowl Commercials from Recent Years

    Jennifer Kardell
    26 Jan 2015 | 5:32 am
    Companies Spend Millions of Dollars for Prime Ad Space During the Big Game. Are These Ads the Best Their Money Could Buy? Have you ever been to a movie that was so bad that you wanted to walk out of the theater, but stayed because you thought it’d get better? Well, that’s how we feel about some of the recent years’ Super Bowl commercials. We could’ve gone farther back in archives of commercials but some things are better left in the past. As fellow marketers, we celebrate creative advertising opportunities. But, it almost makes us hurt for these companies that their attempts were such…
  • 5 of Our All-Time Favorite Super Bowl Commercials

    Jennifer Kardell
    24 Jan 2015 | 5:55 am
    The List Was Long, But We Narrowed Down Our Favorite Ads From Sundays Past One of the biggest days of the year for Americans will soon be upon us. There will be a roar of thousands of fans, the smell of hot dogs, barbeque and beer, men and women alike donning their favorite teams jerseys and a time of gathering with friends and family. Yes, it’s Super Bowl time! (Also, a main cause why most Americans miss work on Monday. - It really does feel like it should be a holiday weekend.) On Sunday, February 1st, millions of people will gather in Phoenix, Arizona, or around their television sets for…
  • How to Make a GIF in Canva & Photoshop [Video Tutorial]

    Rachel Chapdelaine
    21 Jan 2015 | 6:44 am
    GIF Creation as Smooth as Peanut Butter Have you seen those cute, little animated images called GIFs? If you thought GIFs (graphic interchange format) were just a trend used in BuzzFeed articles to show the best celebrity faux pas, think again. Whether you post them to social, feature them in an email or advertise on an industry website, their ability to transmit multiple messages and images within the same space and a short time are incredibly useful to businesses looking to grab the attention of audiences.  In fact, here's one that we created to promote a Meetup in Nashville:…
  • Top 10 Inbound Marketing Analytics You Need To Monitor

    Bill Faeth
    19 Jan 2015 | 7:33 am
    Choosing Marketing Metrics that Count This post was originally published on July 18, 2012. It has been updated to reflect the most current marketing metrics to track and republished here.  "Digital marketers today are drowning, but they don’t know...how to connect the dots in a meaningful way that will drive marketing performance.” Geoff Ramsey, eMarketer CEO There are no secrets on the internet. Every Google search and click generates a data trail. How do you know which data really matters to gauging the success of your inbound marketing campaign? 10 Marketing Metrics That Matter…
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    Content Warfare Blog

  • How to Overcome Your Fear of Being Ignored Online

    Ryan Hanley
    21 Jan 2015 | 4:35 am
    Worried about being ignored online? Does the fear of being ignored keep you from the creating the content Connected Generation consumer need in order to choose your business over the competition? It’s a legitimate fear. The Internet is vast and growing every day. And with each bit of spaced added someone rushes to fill it with new content. We don’t effort to write EPIC content. Forget about EPIC. We work hard to deliver the “Value First” message which attracts our target audience. But if that audience never sees our message, or worse, sees our message and dismisses…
  • 3 Content Marketing Trends to Rule Them All in 2015

    Ryan Hanley
    20 Jan 2015 | 6:49 am
    The following three content marketing trends will set the pace for successful content publishers in 2015. Before we get there two quick items: I’m fully aware that by standard practice a “2015 Trends” post at the end of January is late. Read this article I published yesterday on “Getting Stuck“ and you’ll understand why its late. Obviously I have no clue what will actually happen in 2015. Tomorrow Facebook could change their algorithm or Google could decide to go into book publishing business and entire business ecosystems could be flipped on their head.
  • Getting Stuck, Unstuck and Taking Your Turn

    Ryan Hanley
    19 Jan 2015 | 4:25 am
    I took my turn. I wrote a book. I stayed up all night. I woke up early. I worked. I pushed. I grinded. I struggled. I fought. I finished. I shipped. Then I got stuck. Wait. That’s not supposed to happen. I created the thing. I shipped the thing. Isn’t this when all my wildest artistic dreams are supposed to come true? Writing the Content Warfare Book was the most difficult project I’d ever taken on. When I first began the journey, there was no way I could have fully grasped the enormity of self-publishing a book. However, on the last day of my book’s crowdfunding…
  • Jon Loomer on How to be Good at Facebook Marketing | #111 CWP

    Ryan Hanley
    17 Jan 2015 | 12:29 pm
    This week on the Content Warfare Podcast we learn how to be good at Facebook marketing with Jon Loomer. Jon is the creator of the Facebook Mastery training series and a consultant to businesses looking to dominate their market using Facebook Ads. He was also a prior guest on the Content Warfare Podcast, where we chatting about “Becoming a Facebook Master Guru,” an episode definitely worth checking out. I spent most of 2014 learning Google+ and growing my audience on that platform. During that time Facebook has changed quite a bit. Like many businesses, keeping up with the changes…
  • Attention: Are Marketers Still Missing the Point?

    Ryan Hanley
    31 Dec 2014 | 8:06 am
    There is no doubt we live in an attention-based economy. As marketers, we need attention to validate our work. Its the lifeblood of what we do. Think about how we sell Twitter and Facebook and email marketing to clients. Think about your big creative pitch to management, the video series you’ve always wanted to do, the niche podcast you know your audience is dying to listen to, at some point in the pitch you’re going to start using terms like “Pages Views,” and “Social Shares” to describe success metrics. nw;dr – Not Worthwhile; Didn’t Read…
 
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    Copy Points

  • Millennials: In Blogs We Trust

    Bob James
    23 Jan 2015 | 9:31 am
    A new study by research firm Millennial Branding reveals that Millennials rely on blogs more than any other form of media as a source of trustworthy product information.Thirty-three percent of Millennials say they count on blogs to guide their purchase decisions, while fewer than three percent allow traditional forms of media (TV, magazines and books) to influence them, according to the study.Although a majority (58 percent) expect brands to publish online content, a mere one percent of Millennials say that ads of any sort increase their trust in a brand.Before making a purchase, Millennials…
  • Clickbait Headlines Do More Harm than Good

    Bob James
    7 Jan 2015 | 2:20 pm
    Meager response rates are tempting an ever-increasing number of marketers—even B2B ones—to resort to using "clickbait" headlines, those sensational promises that dupe you into reading thinly related content.You know the kind:What this customer said was so insane it will make your jaw drop...    But the more sensational the headline, the greater the risk of disappointing prospects once you lure them to read nothing more than your usual sales pitch.Disappointment never does your brand credit.  Repeated disappointments will ultimately damage it.
  • Civility. There's an App for That.

    Bob James
    1 Jan 2015 | 1:32 pm
    Worried friends and followers on Facebook and Twitter might think you're ill bred?Your social media reputation is safe with a subscription to ThinkUp, according to Farhad Manjoo, columnist for The New York Times.ThinkUp keeps tabs on your graceless behavior on those networks and points out, among other things, how often you refer to yourself, use profanities and ignore others.The tracking service is designed "to make you act like less of a jerk online," says ThinkUp co-founder Gina Trapani.
  • A Lesson from LinkedIn

    Bob James
    3 Mar 2014 | 2:36 pm
    Cleveland headhunter Kelly Blazek made national headlines last week for flaming a jobseeker who contacted her through a LinkedIn group.Blazek's victim didn't sit still for the abuse. She posted the headhunter's put-downs verbatim on several other Websites and they quickly went viral.Blazek apologized for the breach of trust in a letter to The Plain Dealer. “In my harsh reply notes," she wrote, "I lost my perspective about how to help, and I also lost sight of kindness."Blazek subsequently deleted all online traces of…
  • What's Hot for 2014?

    Bob James
    24 Dec 2013 | 2:40 pm
    According to this year's AP-GfK's General Social Survey, Americans don't trust each other.The 2013 poll shows only one-third of Americans think they can trust their fellow citizens, down from one-half in 1972. A record high of two-thirds of Americans are suspicious of others.That's bad news for marketers, who rely on customers' trust to offset their uncertainties.The AP-GfK poll results come on top of more bad news from the CMO Council, whose 2013 B2B Content Survey shows buyers are largely skeptical about marketers' content.Trust will be the hot issue for 2014.Trust me.
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    WordPress.com News

  • Google Analytics for WordPress.com Business sites

    Ran
    29 Jan 2015 | 9:00 am
    The Stats on WordPress.com are a special favorite of many site owners — it’s our second-most visited screen. At a glance, you can see when you get the most traffic, which posts are making the biggest impact, who your most frequent commenters are, and more. It’s a great way to gain insights into your visitors and your site. To complement our built-in stats and to give you even more information about your traffic, you can now use Google Analytics with WordPress.com, as part of the WordPress.com Business plan. Add the Business plan to your site and get everything you need to…
  • One Theme, Three Ways: Customizing Twenty Fifteen

    Ben Huberman
    27 Jan 2015 | 8:00 am
    Our default theme this year, Twenty Fifteen, draws visitors’ eyes to what matters most — the text and images you publish on your site. Crisp typography, generous spacing, streamlined navigation: Twenty Fifteen shows that less can indeed be more (and that it can look great on any device). Keeping things simple and streamlined doesn’t mean you can’t make a theme your own, of course. From free custom color schemes (pictured in the gallery above) to a vertical header area with ample space to channel your (and your site’s) personality, Twenty Fifteen is a…
  • Notifications just got a boost!

    Fred Cheng
    20 Jan 2015 | 11:04 am
    If you’ve been tuning in to Hot Off the Press, you’ll know about recent updates to the WordPress.com interface along with some fantastic technical upgrades. To continue the momentum, we’ve introduced more interactive and robust notifications throughout WordPress.com. (Coming soon to a Jetpack blog near you.) Keep an eye on the new interface and let us know what you think! Why the change? We care about giving our users a streamlined and consistent experience across their devices. Unlike the old design, our new notifications look practically identical whether you are…
  • New Themes: Cubic and Wilson

    David A. Kennedy
    15 Jan 2015 | 7:40 am
    It’s Theme Thursday and today I’m happy to present two new free themes: Cubic and Wilson. Cubic Designed by WordPress.com’s own Thomas Guillot, Cubic is a clean, simple, and responsive theme. With its single-column, grid-based design crafted around large featured images, Cubic is the perfect fit for photobloggers. Read more about Cubic in the Theme Showcase, or activate it on your blog by going to Appearance → Themes. Wilson Designed by Anders Norén, Wilson is minimal yet bold. It’s a clean and simple theme for personal sites and blogs — make it your own with a…
  • Around the World in Nine Photos

    Krista
    13 Jan 2015 | 8:00 am
    It’s in the grip of North American winter that I often dream of escape to warmer climates. Thanks to the WordPress.com Reader and the street photography tag, I can satisfy my travel yen whenever it strikes. Here are just some of the amazing photos and photographers I stumbled upon during a recent armchair trip. My first stop was Alexis Pazoumian’s fantastic SERIES: India at The Sundial Review. I loved the bold colors in this portrait and the man’s thoughtful expression. Photo by Alexis Pazoumian Speaking of expressions, the lead dog in Holly’s photo from Maslin Nude…
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    Convert With Content

  • The Quick & Dirty Guide To Snapchat Marketing

    Stephanie Frasco
    28 Jan 2015 | 3:34 am
    I know, I know. It just seems so far out there for many small businesses. But hear me out. Snapchat is seriously a network to consider. Plus, it seems like every few weeks Snapchat is making headlines with new updates and features. Just this week Snapchat launched the new Discover feature, which is a brand new way to consume content on Snapchat. We'll get into that below. Ready to learn more? Here's my quick and dirty guide to marketing on Snapchat. What Is Snapchat? Snapchat is a photo and video messaging app that allows you to send and receive messages that will self-destruct. Who Is The…
  • Socially Stephanie Answering Your Social Media Questions

    Stephanie Frasco
    26 Jan 2015 | 12:03 pm
    Whether you don't know how to get started on Facebook or aren't sure why to use hashtags, I've got you covered. I'm also a columnist at SocialMediaToday where I tackle all of your best social media questions. Here's what you've missed. Social Media Tools Of The Trade In this article, I share my favorite social media tools that will make your life easier and more efficient. Socially Stephanie: Hashtag Best Practices There are three great reasons to use hashtags. Do you know what they are? Read on. Socially Stephanie: Social Media Context & Content Because each network is different, it's a…
  • 7 Ways To Get Better Facebook Results

    Stephanie Frasco
    21 Jan 2015 | 4:55 pm
    Ah Facebook. We love to hate on them and hate to love them. I talk to a lot of businesses daily and it's very rare to have Facebook not come up in the conversation. We are addicted to Facebook and with that mentality everyone wants to know how to tap into the billions of users for their business. Hey, I get it! Unlocking the secrets to Facebook can help you grow your business and keep your fans happy. The problem, however, is that Facebook is always changing. The newest change is the declining Facebook reach. It's annoying. It's frustrating. And I wish there was a magic pill that helped you…
  • 17 Social Media Myths Debunked

    Stephanie Frasco
    19 Jan 2015 | 3:15 am
    The thing that is holding us back from being super successful is often those things you tell yourself. Call it fear. Call it procrastination. Call it what you want. I get it. We all have the voices inside stopping us from achieving what we really want sometimes. When it comes to utilizing social media to help you grow your business, it's just an excuse. And I'm here to help you get past it and on to creating a killer social media strategy that's designed to help you expand like wildfires. Here are 17 social media myths debunked. 1. You Shouldn't Follow Too Many People Nope, I don't buy it.
  • 5 Farmer’s Market Marketing Ideas

    Stephanie Frasco
    16 Jan 2015 | 9:33 am
    I love me a good farmer's market. The sunshine, the local produce and artisanal goods, and the community feel all make me smile. As Jason and I have been going to farmer's markets regularly for around 5 years we see huge potential for marketing. The only problem is that most of the vendors aren't doing much marketing at all. While this post is aimed towards farmer's market vendors, all of these tips could be used for brick and mortar businesses, trade show businesses and festival or event businesses that are looking to engage, connect and sell to a local customer base. Here are some things…
 
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    scribewise.com

  • Your Biggest Content Creation Challenge: How

    John Miller
    28 Jan 2015 | 8:48 am
    Start with why. That’s Simon Sinek’s branding advice, and it’s damn good advice for any business initiative. Understanding the purpose and being able to make other people on your team understand it is a critical foundation for success. So, figuring out why you should pursue a content marketing initiative probably is not your biggest challenge.Your biggest challenge probably isn’t even who? (although if it is, give us a shout). If your organization is having success, odds are that there are some smart people there whose thinking you can lean on for smart insights. Meeting with a client…
  • So, How Do We Create Content? A New Way To Look At Content Needs And Resources

    Jen Cohen Crompton
    26 Jan 2015 | 6:43 am
    Being in the content marketing industry, I have spent a great deal of time brainstorming what companies can do – and what I’d like to see them do – in terms of content marketing. I spend lots of time coming up with great ideas for how companies can leverage content strategies – create and promote infographics, complete and publish primary research for lead generation, film short videos with nuggets of knowledge for thought leadership, and the list goes on, and on, and on… But, one of the most pressing questions companies and marketing teams always end up asking after I present a…
  • Taking Content Marketing Back to Basics in 2015

    Jessica Lawlor
    23 Jan 2015 | 6:13 am
    When it comes to the fast-paced marketing and communications industry, it’s easy to get caught up in the latest fads, trends and shiny new social media networks. Snapchat’s the latest craze among younger demographics...should our brand get an account? Video’s all the rage...should we drop everything and start producing videos? Sponsored content is growing and becoming more accepted...is it smart for us to jump on board? With every industry-related article you read, these are some of the thoughts that may be swirling through your head as you think about your plan for the year ahead. But…
  • The Future of Marketing: No More 'Renting' Someone Else's Audience

    John Miller
    20 Jan 2015 | 5:37 am
    Throughout the history of marketing, we’ve built on rented land. Whether we were placing advertisements with media outlets in order to gain access to their audience, or placing stories with that media via media relations, we were renting someone else’s audience. Today, we have many more options to choose from – social platforms, newly emerging media outlets, etc. But still, when we focus on those newer platforms, we’re approaching marketing in the same way – we’re renting someone else’s audience. In 2015, renting no longer makes so much sense. The best option is to own that…
  • Three Ways To Fuel Your Content Initiative

    Jen Cohen Crompton
    16 Jan 2015 | 8:52 am
    As a marketer, maybe you think “content” was so last year – and it was. But, keep in mind that it’s also “so this year” (trust me, a focus on good content is not going away) and the key for maintaining a successful content strategy in 2015 will be to take what you did last year and make it better by adding some new fuel to your content initiative fire. So how do you go about adding fuel? You have to search for new inspiration, new ideas, and ways to innovate what has already been done. Besides being a super marketer and channeling the superpowers of the greats, there are a few…
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    Social Media Explorer

  • Is making magic killing our careers?

    Tracey Parsons
    29 Jan 2015 | 3:00 am
    Over the long weekend, I had some time to reflect on last week’s post on how hard it is for organizations to keep high performers because they make magic. I’ve come to realize that making magic might actually be a career limiter. Never once in my career making magic have I thought that it could be holding me back. Reason being: magic is magic, and people in the C-suite don’t speak magic. They speak profit and loss. It is a common problem with marketers in our relationship with the C-suite. We do not speak the same language. So, it begs the question, is the magic a reason we are not…
  • Why Every Project Needs to Start with Conditions of Satisfaction

    Danielle Terreri
    28 Jan 2015 | 3:00 am
    Can I get a virtual show of hands: How many of you have traveled down the road of implementation quite a ways before realizing you don’t know exactly what it is you should be accomplishing? I’m embarrassed to admit that there has been a time or two (maybe more!) in my past where I have been part of a team that has invested so much time and energy into a project only to present it to the executives who no longer share the same “vision”. Out the window goes resources, budget, and a chunk of pride. It’s not just big implementation efforts, either. The same applies for smaller projects…
  • Counting Bugs at LinkedIn

    Seth Grimes
    27 Jan 2015 | 3:00 am
    LinkedIn has a bug problem, in two senses. There are long-standing, unresolved errors, and there are agitators like me (or is it only me?) who keep finding more and say so. This article is my latest “bug LinkedIn” entry. My latest finds center on counting. They’re very visible. I’ll show you two instances, and toss in a screenshot of a special slip-up. (See also My Search for Relevance on LinkedIn, on search-relevance deficiencies, posted in March 2014; my April 2014 via-Twitter reporting of incorrect rendering of HTML character entities, here and here, since fixed…
  • Report Shows Social Channel Effectiveness … Maybe

    Jason Falls
    26 Jan 2015 | 3:00 am
    The latest report on marketing leadership is out from Salesforce Marketing Cloud. Their survey of 5,000 marketers asks questions like what specific channels are you using for digital marketing, do you plan to increase your spend here, and so on. Reports like this don’t mean much to an individual company other than showing overall trends. But they’re still useful. The study focuses on the digital space, so there’s no real comparison to off-line tactics or execution, but with that in mind, here’s my quick read of the report which surfaced a few interesting nuggets:…
  • Listen To This: Jerry Kolber on Unmistakable Creative

    Matt Hollowell
    23 Jan 2015 | 3:00 am
    Against all of my tangent-loving instincts, this week’s “Listen To This” will (attempt to) be laser-focused. That’s difficult for me, particularly today, because Unmistakable Creative’s entire interview with Jerry Kolber is top-notch. As I was listening through, I kept writing down time stamps and quotes, each time thinking I had found the golden moment. But then…there would be another one. And another one. And another one. I have a page of notes sitting in front of me that I could delve into, but ironically, Jerry also talks about why it’s so very important to focus on one…
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    Content Marketing Blog

  • Should Facebook Be Part of Your B2B Inbound Marketing?

    Molly Bruno
    28 Jan 2015 | 5:30 am
    In an effort to put a checkmark next to all of the traditional content marketing boxes, many B2B companies devote time and effort into maintaining a Facebook page. At some point, the purpose of participating in Facebook gets buried under the assumption that it’s simply a fundamental step in marketing. But, should your B2B company really be on Facebook?
  • Do Content Marketers Even Need the Internet Anymore?

    Dechay Watts
    26 Jan 2015 | 5:30 am
    The mobile scene has been on the rise for years bringing with it lots of stats and speculation about the future of search. How does search optimization differ on mobile? How do people consume results using mobile devices? Do social sites take traffic away from search engines? Business Insider even released an article way back in 2010 announcing that the ‘Google Era’ might be over due to mobile apps. Of course, Google is still here and going strong, even acknowledging the trend to mobile with new warnings telling site owners and users when a website is not ‘mobile-friendly. But what…
  • New Case Study Highlights Business Blog Turnaround

    Justin Lambert
    23 Jan 2015 | 5:30 am
    We don't like to spend a lot of time tooting our own horn here at SPROUT Content, but sometimes you just have to let the world know!
  • Teaming Up in this Year of Collaborative Content

    Andrea Miller
    21 Jan 2015 | 5:30 am
    The beginning of the year always brings industry predictions and forecasts. We do them at SPROUT Content too, mostly for fun, but also so we can take a look at them again at year's end and see who was right and who was off base. Nothing like a little friendly office competition, right?
  • How to Prove the Value of your Content Marketing Investment

    Debbie Williams
    14 Jan 2015 | 5:30 am
    It's a new year, when eveyone has diets, healthy living, losing weight, exercise and overall self improvement on the brain (at least for the next 2 weeks).  But while you're measuring your waistline, what about your marketing? Do you have a set content marketing and inbound marketing strategy in place and the right tools by which to measure them? 
 
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    Pamorama | Social Media Marketing Blog

  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on. 1. Enhance your content to make it shareable High-quality shareable website content should be the foundation of of your…
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing…
  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more…
  • Don’t Make These 9 Social Media Marketing Mistakes

    Pam Dyer
    8 Nov 2014 | 4:42 pm
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to…
  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
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    News

  • The CMS Revolution: Bringing UX Designers and Content Specialists Together

    allwebcafe.com
    26 Jan 2015 | 6:35 am
    User experience (UX) designers are responsible for crafting functional and accessible digital environments that are user-friendly. First, let’s explore the term ‘user’. ‘User’ generally represents the audience of people who interact with a website on the front-end - but are these specific ‘users’ the only people interacting with a website from this perspective? Not entirely.Content Management Systems (CMS) are being used now more than ever before. The group of people who operate these systems can also rightfully be called users. But these users are those who interact with a…
  • The Marketer’s Guide to Choosing the Right Content Management System

    allwebcafe.com
    19 Jan 2015 | 8:28 am
    Our newest infographic gives marketers a deeper understanding about Content Management Systems, how they may impact any upcoming digital projects and what to communicate to key stakeholders in order to ensure productivity and effectiveness.  Follow this step-by-step guide and reap the benefits of a well-thought out CMS decision that will limit headaches and increase success down the line.   Share This Infographic  <a href="//www.allwebcafe.com" target="_blank"><img src="http://www.allwebcafe.com/uploads/posts/top-5-cms-considerations-full-graphic.png" alt="Top 5 CMS…
  • Choosing a CMS Solution for Your Website

    allwebcafe.com
    16 Jan 2015 | 11:34 am
    When deciding to build or update a website, it’s best to approach the project with an open mind, rather than a one-size fits all mentality. If you think deciding on a Content Management System (CMS) is quick process, you should take a step back and begin with a Discovery phase. Lay out all of the essentials that will need to be met in order to ensure a successful outcome. A few things to decide on ahead of time include: Your overall marketing strategy Current and future content needs DesignAnalytics requirements3rd party integrationsSEO goals...and much more. Having the right system in…
  • Are There Practical Uses for HTML5 Canvas?

    allwebcafe.com
    26 Dec 2014 | 5:29 am
    When it was announced that Canvas would be included in HTML5’s standard, there was a buzz amongst developers about its capabilities. Canvas renders 2D and 3D animation up to 60 frames per second. It doesn’t require a plugin because it is standard with all browsers supporting HTML5. It’s a DOM element, so it could be styled and manipulated with CSS, and play nicely with other HTML elements. With Adobe Flash fading away, it was exciting to have a mobile-friendly alternative that seemed to run even better than Flash.Yet after all of the build-up, where are the results? HTML5 is supported…
  • ​The Evolution of B2B Digital Marketing

    allwebcafe.com
    17 Dec 2014 | 6:01 am
    In 2014 we’ve witnessed the maturation of B2B digital marketing, particularly in how content marketing now revolves around the customer’s buying journey.  The belief is that if brands deliver consistent, valuable information to interested buyers, business and loyalty will be rewarded. When this mindset is paired with a digital marketing strategy that is focused on engagement through early stage content, brand engagement or conversions will be the ultimate result. Every marketing campaign, regardless of channel, goal or tactic, must start with one simple question - “Who is the…
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    CyberAlert Blog

  • How to Improve Email Marketing: Six Case Studies

    Rohan Ayyar
    29 Jan 2015 | 11:16 am
    Editor’s Note: The following article is a guest post submitted by Rohan Ayyar of E2M and Moveo Apps. Good email marketing is like a true friend – it meets you often, listens to what you have to say, keeps channels of communication open, offers strong support, and loves you enough to keep in touch with you no [...]The post How to Improve Email Marketing: Six Case Studies appeared first on CyberAlert Blog.
  • Telecommuting – a Win-Win Option in Public Relations

    William Comcowich
    29 Jan 2015 | 5:55 am
      When weather forecasts predicted that Juno would dump 24 to 30” of snow on New York and New England this week, many employees worked from home. (Most couldn’t get to work anyway; Connecticut and Massachusetts closed all highways and New York shut down the subway system.) Employees liked not having to commute to work [...]The post Telecommuting – a Win-Win Option in Public Relations appeared first on CyberAlert Blog.
  • Native Video Advertising: the Next Big Content Marketing Trend

    William Comcowich
    28 Jan 2015 | 12:25 pm
      Native advertising has emerged in the past year as an effective and successful, albeit expensive, marketing channel in print publications and in online news sources. Native advertising is editorial content containing product messages. The sponsor pays the publication for placement. It’s also called sponsored content. Next up: native advertising marries video marketing in native [...]The post Native Video Advertising: the Next Big Content Marketing Trend appeared first on CyberAlert Blog.
  • The Continuing Value of Press Releases

    William Comcowich
    28 Jan 2015 | 6:40 am
      Failing newspapers, plummeting newspaper circulations and recent search engine algorithm changes have prompted some observers to predict the end of the press release as an effective and cost-efficient public relations tool. At least some SEO experts believe Google’s Panda 4.0 update last year specifically targeted press release distribution sites. Following the update, the major [...]The post The Continuing Value of Press Releases appeared first on CyberAlert Blog.
  • What’s the Real Value of Social Media Engagement? And How Can It Be Measured?

    William Comcowich
    27 Jan 2015 | 11:20 am
    Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement — are the currency of business. Engagement is not a goal, only a tactic to produce measurable [...]The post What’s the Real Value of Social Media Engagement? And How Can It Be Measured? appeared first on CyberAlert Blog.
 
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    WPI Communications, Inc.

  • Building Your Medical Practice Takes More Than Medical Skills

    info@wpicommunications.com
    8 Jan 2015 | 3:00 am
    I once knew a brilliant courtroom attorney. He had a commanding voice and presence that won him awards in law school. In front of a judge and jury‚ he was nearly unstoppable. Unfortunately, he was also an enormous money loser at his firm and had to be let go. He simply could not find enough paying clients to keep his job. You can be the best at what you do, but without a system in place to build your medical practice, even the best physician in the world will not be able to keep the lights on. Having the skills is not enough—people need to know about them. You need to find a means…
  • Newsletter Marketing Builds Trust

    info@wpicommunications.com
    18 Dec 2014 | 3:00 am
    There is a lot of talk about what professional practices need to do to be successful. One often overlooked component is actually the basis of most professional interactions and the foundation of business success: trust. 
  • Create, Maintain and Grow Your E-mail List

    info@wpicommunications.com
    10 Dec 2014 | 3:00 am
    Newsletter marketing is a smart investment for growing your professional practice. But if a newsletter is sent out and nobody reads it, it does nothing to build your practice.The key to an impactful newsletter is to make sure it is read by the right people—which means you first have to send it to the right people.  The following tips for creating, growing and maintaining your e-mail list—along with cautions about what NOT to do—will guide you in getting your newsletter into the right hands (or the right in-boxes!).
  • Six Ways to Improve Your Newsletter

    info@wpicommunications.com
    3 Dec 2014 | 3:00 am
    Newsletter marketing is a practical way to keep clients, potential clients and colleagues informed and connected. But choosing the right medium is only half the battle—what you say and how you say it will have a significant impact on how your practice is perceived. Follow these six steps to craft a newsletter—or improve your existing newsletter. They will help you build a successful practice.
  • Newsletter Marketing Benefits Your Professional Practice

    info@wpicommunications.com
    26 Nov 2014 | 3:00 am
    Running a practice is complicated. You have to deal with paychecks, facilities, staffing, and lots of paperwork—not to mention serving your clients or patients! With all these different elements to keep track of, it’s easy to miss out on prime marketing opportunities. 
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    Feldman Creative

  • Dogs are a Content Marketer’s Best Friend [A Case Study on Engaging Content]

    Barry Feldman
    24 Jan 2015 | 10:24 am
      Come. Sit. Stay. You’re going to enjoy this one. I’m a contributor to the blog at ClearVoice and among the features I write there is a series called “Branding Ovation,” where articles applaud some of the best content marketers and showcase their work. This post is about Earth Rated, their user generated content, and the many cool things they do to build a community of engaged customers.  Earth Rated is barking up the right tree See, while most content marketing teams settle for getting fans and readers, Earth Rated aims for fostering true engagement. Now…
  • The Benefits of Guest Blogging (from a Veteran Guest Blogger)

    Barry Feldman
    20 Jan 2015 | 4:48 pm
    Are you guest blogging? Perhaps you don’t know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no. Make no mistake. The benefits of guest blogging are immense. It will boost your business. Despite the highly misunderstood announcement from Google’s Matt Cutts in 2014, guest blogging remains an ace tactic of effective content marketers in nearly every niche. The great ones are committed to guest blogging. Ann Smarty, in a guest post on Social Media Examiner (where I guest blog as well), points out how guest posting is a…
  • How to Find Keywords People Use (But Your Competitors Don’t)

    Barry Feldman
    10 Jan 2015 | 10:57 am
    Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about.  “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think about that man?” He smirked. Then he turned toward his massive monitor, typed “g-o-o-g-l-e-(.)-c-o-m” on his keyboard. The ubiquitous page with the crude, but familiar multi-color logo and single blank field popped right up. He…
  • Content Marketing Success: Coveted by Masses, Achieved by Few

    Barry Feldman
    5 Jan 2015 | 6:05 pm
    Having a guitar doesn’t make you a guitarist. Owning exercise equipment doesn’t make you fit. And the same goes for content marketing. You may have a vision for achieving content marketing success. You may have the tools. You may even have the best teacher or trainer. Do you have the drive? Easy is a four-letter word You can play like Eric Clapton. You can have a body like Beyonce. You can dominate your market like Red Bull. Here’s what you do. You work your ass off. It’s that easy. Everyone falls for the easy myth at some point, with some ambition they had, but didn’t want bad…
  • Content Marketers, Go Deep or Go Away

    Barry Feldman
    29 Dec 2014 | 12:19 am
    An Interview with Deana Goldasich (Plus… The Mighty “Mad Dash,” My Favorite Post of 2014) My favorite post of 2014 was written by my friend Deana Goldasich (@goldasich), CEO of WellPlannedWeb,specialists in content solutions exclusively for thought leaders. Actually, Deana and I were just pen pals. We had met a few years back at Content Marketing World. Our conversations in the past had been about Rick Springfield and Jelly Belly candy. But then she penned this mighty manifesto. Deana came out swinging with a message that said, in no uncertain terms, if you want to…
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    Prime Scripting – Digital Marketing Agency

  • 2015: 21 Rules of Content Marketing

    Christian Abbas
    13 Jan 2015 | 8:55 am
    Content marketing is all the hype these days. As social media continues to grow and SEO is incessantly redefined, content marketing is becoming core to all business’ activities. Over the past few years, the importance of this form of modern marketing has been underestimated, and many businesses are only just starting to realise that they could easily falling behind their more forward-thinking competitors. The main pillars of content marketing are the production of provocative, original content and engagement with social media. These two forces, when combined, are hugely effective, and those…
  • Top Ten Twitter Tips for Beginners

    Christian Abbas
    6 Jan 2015 | 5:58 am
    Twitter is an invaluable tool for boosting your business’ exposure and connecting with people. Not only that, you’ll find loads of really interesting and actionable content as you go. In my personal opinion, it’s one of the most effective social media platforms for marketing. As you spend more time tweeting, sharing and networking, you will become increasingly effective at producing results. There is a lot to learn, including optimising your profile, engaging with relevant users properly and posting at the right time of day. As you know, all social platforms are unique, and they…
  • 20 of The Very Best WordPress Plugins for SEO and Social Media

    Christian Abbas
    11 Dec 2014 | 4:18 am
    The development of the world’s most popular content management system (CMS), WordPress, has moulded the way business approach web design. With a massive wealth of stunning, modern and responsive WordPress themes available to us, for a relatively low cost, it often removes the need to get a website custom-built. One of the most valuable aspects of running a WordPress website for your business is that there are countless plugins which can quickly be added to your page, providing all sorts of impressive functionality that was not previously possible. If you have your own WordPress site, but…
  • 22 Ways to Create Compelling Content [Infographic]

    Christian Abbas
    1 Dec 2014 | 7:54 am
    As Google continues to refine its search algorithm, closing the loopholes that once allowed poor quality content to gain visibility online, digital marketers must employ new and improved strategies to produce results. In today’s SEO landscape, it is of paramount importance that we focus on producing high-quality, original content. Not only does this calibre of content engage and stimulate our visitors, giving them no choice but to revisit at a later date, it also provides the potential of being spread like wildfire throughout social media networks, such as Facebook and Twitter.
  • 15 Grammar Mistakes Your Business Should Not Make

    Christian Abbas
    20 Nov 2014 | 3:05 am
    As social media and content marketing continue to cement their places within the staple diet of online marketers, we are reading, curating and creating more content than ever before. With so much to process, it’s almost forgivable that people will occasionally make small mistakes. The infographic below, designed by Copyblogger, presents to you some of the common grammar mistakes seen online. The impact of these blunders may not seem particularly obvious, but they will undoubtedly have an adverse effect on the performance of your marketing messages. Are you guilty of any of these fatal…
 
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    Big Leap Creative

  • The Curse of Irrational Dialogue

    Lisa Gerber
    26 Jan 2015 | 7:00 am
    It seemed much easier to not take that two-week vacation to Japan which is why we decided to cancel the trip about four weeks prior to our departure. Over dinner one evening, we reviewed our combined anxiety levels and all the things we have going on with the three businesses we own between the two of us. It seemed wiser to stay home and tend to the things that needed us. I agreed, reluctantly, I’ll admit. However, the next morning, I did not go about canceling the air and lodging like I said I would. A week later, I brought it back up for discussion. What’s the point of…
  • Balancing Ambition And Happiness

    Lisa Gerber
    22 Dec 2014 | 7:00 am
      I used to spend a lot time worrying about stuff – stuff like how to be more successful, how to generate more business, how to get a bigger home, go on a grander vacation, have more fun than others. I’d browse Crate and Barrel, West Elm, and Nordstrom catalogs earmarking pages with things I wanted to buy. It all just made me want more. And be less happy with what I have. Recently, I’ve come to the realization I spend more time worrying about the future and less time enjoying today. And I look back on life and realize what a wonderful adventure it has been: All the…
  • Should You Publish on Medium?

    Lisa Gerber
    9 Dec 2014 | 9:15 am
    This weekend I published my first story ever on Medium and it became the top story the next day. I’m not going to lie, yesterday was a good day for my ego. I mean, just look at me! But this was an experiment  – should you or should you not publish on Medium? – and I’d like to share what I learned in two days. Medium is a blogging platform founded by Twitter founders Ev Williams and Biz Stone. The recommendation engine and staff curate the content so the best and most recommended stories float to the top, and “collections” categorize stories into topical…
  • Hey! You Got SEO in my Content!

    Lisa Gerber
    5 Dec 2014 | 9:25 am
      This past Fall, I learned how much I don’t know about SEO (search engine optimization) and it’s going to change the way we do work here at Big Leap. I was invited to speak at SearchLove in San Diego, organized by the great people at Distilled and while it was attended by CMOs and business owners, there were two very distinct camps: SEOs and PR (content) people. Us content people were way outnumbered by SEOs. I mean, I was so far out-nerded in this conference, I became very nervous about the relevance (or irrelevance) of my topic on storytelling. I felt certain…
  • Publish and Flourish: Get Organizational Buy-in of Content Marketing

    Lisa Gerber
    23 Nov 2014 | 9:46 am
    Get on the bus, people! If, as a brand/business, you decide to launch a content marketing or inbound marketing program, or simply a blog (or whatever you choose to call it), for the wrong reasons, it will certainly fail to meet your expectations. Red flags I see, as we begin to engage with clients are questions such as “how soon will this start working for us?” or “our leadership team doesn’t yet see the value in this so we’d like to start by blogging twice a month.” It’s like being partially pregnant. It doesn’t happen. And it’s an apt…
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    Kapost Content Marketing Blog

  • The Definition of Content Production

    Amanda Farmer
    29 Jan 2015 | 5:00 am
    Because the vast majority of any content marketing program relates to research, strategy, and analysis, some might call content production the “fun” part. It is, after all, the point in the process when your uptight, left-brained strategists finally unleash a horde of neurotic, right-brained creatives to turn your plan into reality. (Sometimes the same person is responsible for both strategy and production—take it from me, you don’t want to hear the conversations going on in that head.) In more defined terms: Content production is the process of developing and creating visual or…
  • [Template] How to Generate 27 Blog Post Ideas in 27 Seconds

    Liz O'Neill Dennison
    28 Jan 2015 | 5:00 am
    The value of blogging is undisputed in the marketing world. Brands that create 15 blog posts per month average 1,200 new leads per month. But the reality is, most brands don’t create 15 blog posts per month. While 77% of businesses have a blog, 85% of those have five or fewer posts. If you fall in this blog post anemic group, fear not. Coming up with blog ideas isn’t as hard as you might think. Below is a template for generating 27 blog ideas in 27 seconds. It relies on three common blog post types: The How-To Post (shows the reader how to do something valuable) The List Post…
  • 10 Stats on How Top Businesses Execute Content Strategy

    Katrina Pfannkuch
    28 Jan 2015 | 5:00 am
    Do you or your marketing team have a content strategy that’s executed consistently? Or do you “wing it,” by putting out content only when you have a new release or special promotion coming up? Both approaches can work, but the former gets better results. To maximize the impact of your content strategy, you need clarity on what key marketing channels you have, what people will create engaging content that resonates with customers, and how to deliver your messaging in the best way. Here are 10 stats on how to develop and execute a content strategy to spice up what you’re…
  • 5 Free and Responsive Email Templates

    Liz O'Neill Dennison
    27 Jan 2015 | 5:01 am
    Email is perhaps the most effective channel marketers have in their arsenal to engage and convert their target audiences. Consumers who are marketed to through email spend 138% more than those who don’t receive email offers. But not all marketing emails are created equal. Users are bombarded with hundreds of emails a day. Consumers who are marketed to through email spend 138% more than those who don’t receive email offers 21% of email recipients report email as spam, even if they know it isn’t.To be effective, your email must stand out from the crowd. Here are five free email…
  • 3 Ways to Turn an Enterprise Content Strategy into Results

    Katrina Pfannkuch
    27 Jan 2015 | 5:00 am
    Buyer habits evolve as fast as the technology they use to conduct research and make a purchase. To keep up, your company’s content strategy needs to be consistent, clear, and engaging across all marketing channels. Infusing a consistent voice into your marketing channels creates the singular brand experience customers crave, which is why creating an integrated content marketing framework within your enterprise is key. To get the attention of customers quickly and easily online, start with these 3 ways to turn your content strategy into results. 1. Establish a “Content Board” Comprised…
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    Accelity Marketing

  • DON’T MAKE THESE 3 COMMON BUSINESS MARKETING MISTAKES

    Alicia Olsen
    27 Jan 2015 | 3:13 pm
    It’s no secret that marketing is crucial for business success. Unfortunately, it’s not always easy to know where to invest your time and dollars when you’re not a marketing expert. Below I share a few of the most common marketing mistakes that businesses – small and large – make, and how you can avoid them. 1. Putting tactic before strategy I see this with nearly every new client I meet with. They want help “improving their Facebook presence” or “developing an ad campaign.” There’s nothing wrong with these objectives, but I always suggest taking a step back first. What is…
  • A NEW BEGINNING: WELCOME TO ACCELITY MARKETING

    Jackie Steinmetz
    16 Dec 2014 | 9:10 pm
    Today, everything is new again.   Jackie Steinmetz Consulting is now Accelity Marketing. I’m so excited to announce the rebrand of Jackie Steinmetz Consulting to Accelity Marketing, and the birth of a digital marketing agency. Though we’ve been operating as a team for some time, now it’s official: when you engage with Accelity, you don’t just get me. You get a team of enthusiastic, driven and efficient marketers and designers. There’s not enough room in this blog to explain how awesome they are – find more about each of them on the About page.
  • IS CONTENT MARKETING A HECK YES OR NO?

    Jackie Steinmetz
    9 Dec 2014 | 2:20 pm
    This post originally appeared on Startup Savant, an online magazine that is written for small business entrepreneurs, by small business entrepreneurs. — My new motto is “heck yes or no.” Though I may be censoring it a little bit, the idea is the same: I make decisions because I really believe in them, or I don’t do it at all. The same should apply to anything a business owner does for his or her business. So is content marketing a heck yes or an absolutely not? It’s a proven way to generate leads. It helps with SEO. And if your content is really good, it could even go viral.
  • 12 TOOLS THAT MAKE SMALL BUSINESS LIFE MUCH EASIER

    Jackie Steinmetz
    4 Nov 2014 | 4:25 am
    This post originally appeared on Startup Savant, an online magazine that is written for small business entrepreneurs, by small business entrepreneurs. — Every small business owner is short on time and money. You wear a million hats, and I know for a fact that sometimes you do so much that it doesn’t feel like you’re doing anything right. Does that ring a bell? So how do you find the time to do it all? It’s simple. Automate. Everything. The key to small business success is having enough (and the right) systems in place so you can rely on them. Make the most of your time and money…
  • MAKE SURE YOUR MARKETING DOESN’T SUCK: 3 FREE ANALYTICS TOOLS

    Jackie Steinmetz
    7 Oct 2014 | 3:29 am
      This post originally appeared on Startup Savant, an online magazine that is written for small business entrepreneurs, by small business entrepreneurs. — According to Forbes, 2014 is the year of marketing analytics. You could click through to read the article, but here’s the gist: if you’re not tracking your marketing efforts by now, you should be. This is difficult for entrepreneurs and marketers for two reasons: 1. There’s no simple way to track marketing ROI. Analytics tools are (often) expensive, and the ones that are free are hard to use and even harder to understand.
 
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    Tai Goodwin, Bankable Brilliance | RSS Feed

  • Is Your Income Trickling In? Fix the Leak In Your Sales Funnel

    Tai Goodwin
    27 Jan 2015 | 8:05 am
    Just like anything you sell, when it comes so selling your services and information products: it’s a numbers game. When you have a solid sales funnel in place, you can easily forecast your sales from month to month by tracking the number of subscribers you have at each level of your funnel. If you have a sales funnel in place, but your numbers aren’t looking good, ... Read More The post Is Your Income Trickling In? Fix the Leak In Your Sales Funnel appeared first on Tai Goodwin, Bankable Brilliance.
  • [Bankable Basics] How a Sales Funnel Works and Why You Need One

    Tai Goodwin
    26 Jan 2015 | 7:48 am
    If you are a service-based entrepreneur trying to use the internet to attract your ideal client, your sales funnel is one of the most important marketing tools you have. As I’ve been talking with prospective clients about creating information products, I find that they are missing this critical component. Whether they are just starting or have been in business for a while, they know ... Read More The post [Bankable Basics] How a Sales Funnel Works and Why You Need One appeared first on Tai Goodwin, Bankable Brilliance.
  • Stop Waiting for People to Discover Your Brilliance

    Tai Goodwin
    16 Jan 2015 | 4:52 am
    I need to ask a question: “Are you waiting to people to discover your brilliance?”A few months ago when I was helping my brother create a website for his latest album, we got into a conversation about marketing. Or more specifically marketing your message. One of my favorite topics. There’s this thought among a lot of message-based and service-based entrepreneurs that ... Read More The post Stop Waiting for People to Discover Your Brilliance appeared first on Tai Goodwin, Bankable Brilliance.
  • If You Want to Grow Your Business, Get Out of the Way

    Tai Goodwin
    13 Jan 2015 | 3:31 pm
    “I just need to get out of my own way.” Have you ever said that before. Maybe you didn’t actually say it but you thought it to yourself. Most people see the title of this post and do one of two things: They click to another post because they don’t want to address what standing in their way, They share it to ... Read More The post If You Want to Grow Your Business, Get Out of the Way appeared first on Tai Goodwin, Bankable Brilliance.
  • The Very Inspiring Ladies Blogger Award

    Tai Goodwin
    7 Jan 2015 | 5:00 am
    I want to thank branding expert Susan Newman or BrandingYourBetter.com for nominating the Bankable Brilliance Blog for the Very Inspiring Blogger Award! The award rules: Display the award on your blog Link back to the person who nominated you State 7 things about yourself Nominate 15 bloggers, link to them, and notify them about their nominations 7 Things About Me… My first ... Read More The post The Very Inspiring Ladies Blogger Award appeared first on Tai Goodwin, Bankable Brilliance.
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    Words 2 Wow Blog

  • Marketing Resource Allocation – Finding the Right Mix

    24 Jan 2015 | 5:12 pm
    Does your company see itself as a series of product launches? That can be a big strategic mistake that results in loss of value. What's the best way to allocate your marketing resources? And how does content marketing fit into that mix? Well, of course, it depends. To make the right decision, you need to think about the trade-offs and where you can get the biggest bang for your buck.
  • How to Change an Organization Through Marketing Communications

    18 Jan 2015 | 7:21 am
    A marketing communications team is often thought of as a service provider within a larger organization. MarCom tells the company's stories to the outside world. But it has the potential to do much more than that. It's possible to change an organization and make it more successful through marketing communications.
  • Survey Results: Sales and Marketing Alignment in the Life Sciences

    12 Jan 2015 | 9:16 pm
    I recently ran a casual survey of sales professionals in the life sciences to capture a glimpse of what they wanted from their marketing communications teams. The survey was also a chance for marcom managers to start a discussion with their sales teams about how they could help them better. 
  • Don't Hire Another Marcom Specialist Before You Do This

    5 Jan 2015 | 5:14 pm
    The New Year brings a clean slate and yet, you’re already feeling pressure to generate more leads. But your marcom team is stretched to the limits of its capacity. Somehow you need to do more than you did last year. Produce more content. Nurture leads more effectively. Maybe you are missing a critical skill on your team and would like to fill that gap. So you are going to hire someone. If you have missed a critical step, you could be making an expensive mistake.
  • Need more marketing content? Start with a podcast.

    7 Dec 2014 | 4:57 pm
    How can you generate more marketing content when you have small marketing team? In a life science company, a lot of the resources are in R&D along with a huge amount of expertise. But those folks aren’t necessarily writers. Fortunately, with the advent of the podcast,  it doesn't matter whether they can write or not. Podcasts are a great idea for small (and large) life science companies that struggle to create the content they need to win more business. The challenge of relying on written content.Getting written content from subject matter experts is a hit or miss proposition. Some…
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    Visually Blog

  • Introduction To Real-Time Content Marketing

    Rob Garner
    29 Jan 2015 | 6:00 am
    The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts. At the root of this revolution are the following basic elements: Seeking and finding behaviors Real-time interaction and active participation…
  • 10 Outbound Marketing Strategies And Online Resources To Explore


    Nate Birt
    28 Jan 2015 | 10:33 am
    DINOSAUR PHOTO CREDIT: Courtesy of the Library of Congress: LC-H261- 7051 [P&P] Outbound marketing isn’t the dinosaur you might suppose it to be. Sure, inbound marketing has long been the darling of content creators because it emphasizes the need to educate consumers instead of yelling at them. Yet there’s something to be said for sending forth a message that you’ve taken care to plan, develop and execute. New strategies and online resources can make your outbound message more effective than ever as a complement to inbound marketing. To quote from RetentionScience.com:…
  • Top B2B Instagram Feeds You Should Follow Today

    Lisa Hoover McGreevy
    26 Jan 2015 | 6:00 am
    Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. Riley Elliott aka @rileysharks isn’t just one of the world’s most outspoken shark advocates. He’s also a founding member of…
  • Three Hacks To Get Around Facebook’s Dwindling Organic Reach

    Nate Birt
    22 Jan 2015 | 6:00 am
    Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains. Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2% organic reach. That news and subsequent developments led Forrester’s Nate Elliott to quip, “Facebook has finally announced the end of organic social marketing on its site.” Yet Facebook itself argues otherwise. In a Nov. 14, 2014, post the company…
  • The Marketers Guide To The New Twitter

    Lisa Hoover McGreevy
    21 Jan 2015 | 6:00 am
    Despite a user base of nearly 300 million, Twitter announced plans recently to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding process, broaden content syndication efforts, expand the overall app ecosystem and continue building up ad products.” Twitter execs have come up with a few different approaches to attract —…
 
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 6 Terrific Tips on Social Posting to Engage Your Audience

    Summer
    29 Jan 2015 | 11:47 am
    Looking for ways to engage with your audiences on social media? Wondering how to write copy that will make them read your social updates? I’ve got six terrific tips on how you can get noticed and keep the conversations going on your social networks.Write persuasive copyWhen it comes to social media posts, writing persuasive copy to go in a Facebook caption, a Tweet or an Instagram, is like writing a catchy headline. You have to be able to write copy that is so irresistible that they can’t help but click on the call-to-action. The truth is, people will not read all the lovely…
  • 4 Compelling Tips To Help You Engage With Others on #Twitter

    Alana Horn
    23 Jan 2015 | 1:52 pm
    Twitter is really, really busy and competitive.  In a matter of seconds, your tweet is there and then gone, replaced in the feed with someone else’s tweets.This is implicitly understood as it is the nature of the social network. The questions that beg is: How do you navigate through the Twittersphere and get noticed, make a few friends and followers and keep up with the rabid Twitterers?We consume a high volume of content daily.  What we should and shouldn’t do is entirely subjective although I contemplate theories and questions internally in my mind in my usual analytical…
  • The 3 Step Plan to Improving Your Content Quality

    Summer
    23 Jan 2015 | 1:22 pm
    Marketers know the benefits of content marketing. Everyone is working at 110% to fill up their websites, social networks, video channels and photo sites but the need for content is bigger than that. It comes down to creating quality content to stand out from the crowd. Did you know that every 24 hours, 2 million unique blog posts are published? That’s what you have to compete with.Creating content is hard enough but how are we supposed to create great content? I’ve summed it up to 3 things that could make your content production process easier. It may not be easier at first, but it’s…
  • New Google Chrome Extension Helps Bloggers Create Quality Content Consistently

    Summer
    16 Jan 2015 | 1:16 pm
    Chrome extension junkies rejoice! We have officially launched the Atomic App for Chrome. We’re adding another app to our library because  not all of our users are on WordPress, Drupal or Joomla. The Atomic App extension for Chrome allows you to write and structure your story for your audience before you hit publish. Now anyone (as long as you’re in a Chrome browser) can create quality content consistently, on any CMS, blogs, emails and more!So how do you install it?Download the Atomic App for Chrome here.You will be asked for your email address. Don’t worry, we won’t…
  • Your Content Is Not About Demographics It’s About Real People

    Ira Haberman
    15 Jan 2015 | 2:08 pm
    In a drive to commoditize everything, we live in a world where big data is all about the numbers and we’re all fighting for attention. Maybe it’s time to take a step back and consider a different approach.What if we have it all wrong? What if it’s about smaller groups of people revelling in your brand, product or service and having that community drive the agenda? Scary sentiment right?Not really. Huge brands (including iconic ones) have set that standard and not just in business but in entertainment, sports and virtually every walk of life with that notion in mind. Ask…
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    Content Marketing Blog | Inklyo.com

  • 11 Important Small Business Tools You Can't Live Without

    29 Jan 2015 | 1:50 pm
    Find the right small business tools to boost your profits Big businesses have IT budgets that enable them to blow their competition out of the water. As a small business with little to no money to spare, you may think that the productivity benefits of top-notch software are out of your reach. However, you have a surprise in store. Read through this list of small business tools to discover that there are plenty of IT packages suited to small businesses and many of them are free. Google Analytics If you have a website for your business, you may be wondering why it isn't bringing you all the…
  • What successful people are doing while you are sleeping in

    29 Jan 2015 | 1:50 pm
    There are few things more delicious than sleeping in, burrowing deeper into a heap of clean sheets and having breakfast brought in on a tray. Reality probably strikes closer to groggy protests and the inevitable panic when you realize you’ve hit the snooze button a few too many times. In either situation­—whether you’re lounging in luxury or running for the dry shampoo in lieu of a shower—people far more successful have already been up for hours. Have early risers caught on to something, or is the relationship between an early start time and success just…
  • The Ultimate CRM Tools List

    29 Jan 2015 | 1:50 pm
    Customer Relationship Management systems are available for small businesses Customer relationship management, or CRM, is the process of centralizing customer data so that it can be shared among sales, after-sales, and customer support departments. All the big corporations invest millions in CRM systems, which gives them a marketing edge. However, the emergence of smaller, cheaper online CRM systems means that small businesses can now compete on a level playing field and offer the same type of customer tracking that benefits the big boys. You do not have to be a web-based business to use these…
  • Top 7 Email Marketing Tools

    29 Jan 2015 | 1:50 pm
    Email marketing tools provide powerful customer contact channels As with most marketing activities, the Internet offers much more than merely implementing a digital version of paper-based systems. The email system linked to special email marketing tools can run an entire campaign that combines advertising, mail shots, customer tracking, sales conversion, and after-sales service. Check out these recommended email marketing tools to bring your marketing drive into the Digital Age. MailChimp One of the biggest advantages of email marketing tools over traditional, paper-based methods is that you…
  • 10 Things Unhappy People Do Not Do

    29 Jan 2015 | 1:50 pm
    There are so many self-help books and articles out there for people who seek happiness. They advise their readers to live kind, balanced lives—or so they say. They encourage meditating, and donating to charity, and avoiding gossip at all costs. They tell their readers to wake up, exercise, and eat a well-balanced breakfast, all before eight a.m. They advise kindness, and calmness, and preparedness, and acceptance, and flossing. Basically, these books and articles tell people that the key to happiness is being a flawless superhuman. But what about those of us who don’t strive to be…
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    erika heald

  • Happy New Year!

    erika heald
    3 Jan 2015 | 11:07 am
    Happy New Year! It's been a few months since I've  had time to sit down and write a blog post for myself. You see, in July, I accepted a full-time gig with one of my clients, Anaplan. Since coming home from speaking at the incredibly inspiring 2014 Content Marketing World I've been heads down on building out our content marketing strategy and team. So although I've still been able to keep up with folks on twitter, the blogs have been a bit neglected. That said, there's lots in store for 2015. I'm planning on guesting on a new social media podcast (I love…
  • My 10 Key Takeaways from Content Marketing World 2014

    erika heald
    18 Sep 2014 | 7:55 am
    Last year, I headed out to Content Marketing World as a self-employed content marketing consultant, eager to connect with other content marketers working with technology start-ups on creating effective content marketing organizations. This year  I was back on the plane to Cleveland for the conference, but this time as a client-side marketer, building a global content marketing infrastructure for my employer, the business planning and execution platform Anaplan. What’s amazing about the conference we regulars refer to by its weekly twitter chat hashtag #CMworld is the conference had just…
  • 3 Quick Tips for Making the Most of Content Marketing World 2014

    erika heald
    8 Sep 2014 | 11:53 am
    It's  Monday and I'm in Cleveland so that can only mean 1 thing: It's time for Content Marketing World 2014! This time last year, when I headed out to Content Marketing World, I'd just embarked on taking a year to work as an independent content marketing and social media consultant. The conference had amazing content, gave me a number of great takeaways, and inspired a number of great conversations with other content marketers in more than the usual 140 characters (shoutout to the weekly #cmworld twitter chat!) I'm back this year, in a completely different capacity.
  • 3 Considerations for Better Storytelling with SlideShare

    erika heald
    11 Aug 2014 | 6:30 am
    SlideShare is an underutilized, but highly effective content channel for connecting with B2B customers. But it takes more than just uploading a slide deck from your most recent product marketing presentation to engage with your audience. So what are the keys to knocking it out of the park with SlideShare? Providing a valuable learning or entertainment experience, telling a compelling visual story, and giving your audience a way to connect with your company to go deeper on the topic. In this post, I'll walk you through these three key elements, and give you a peek into my typical…
  • 6 Ways to Grow Your Freelancer Relationships

    erika heald
    20 May 2014 | 8:40 am
    If freelance writers and designers are a core element to your content marketing strategy, then keeping them happy, to ensure many productive future content engagements, should be one of your top priorities. You know your rock star freelancers have other gigs, so how do you ensure that you’re their employer of choice? Start by committing to these 6 best practices. 1. Mind your scope creep. Yes, we’ve all had those projects that once underway needed a course correction. But if your projects are consistently changing in scope (without the accompanying Statement of Work and payment schedule…
 
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    1st Quality Content Blog

  • 1st Quality Content’s 10 Best Blog Posts of 2014

    Peter
    12 Jan 2015 | 11:07 am
    Of all the posts that we published on 1st Quality Content blog in 2014, there were some that attracted readers’ eyeballs the most and stood out quite well. Therefore, we thought it would be a good idea to serve you with the 10 best of all these popular blog posts. In case you missed out […]
  • 6 Common Symptoms of Boring Content

    Alex
    31 Dec 2014 | 6:25 am
    An overwhelming quantity of content hits the web every day – as much as 27 million pieces. What’s even more interesting is the fact that around 70% of all this shared content goes unused, consistently. It happens due to a variety of content marketing mistakes committed by most businesses out there. Whether it’s an article, […]
  • 10 Marketing Tips Every Business Should Follow

    Peter
    18 Dec 2014 | 4:51 am
    Regardless of what you sell and whether you have a brick-and-mortar business or a web-based business, marketing is what drives your company. It begins with collecting qualitative and quantitative data that must be converted into valuable insights you can use. Marketing, therefore, is not a single-shot tactic. In fact, it’s a series of processes that […]
  • Here’s What You Can Do to Create Perfect Social Media Posts [Infographic]

    Alex
    15 Dec 2014 | 10:24 am
    Do you know that images with lots of red in them attract 2x the amount of repins on Pinterest? That tagging brands and people enhances the engagement potential of posts on Google+? That it takes plenty more than just a quick sentence and a link to make a Facebook post go viral? If you’re in […]
  • 7 Blogging Tips to Grow Your Restaurant Business

    Neetu
    11 Dec 2014 | 12:13 pm
    In an earlier post, we discussed how to stand out a small business blog. Blog posts are a valuable tool to bring visitors to your website, improve your search engine rankings, and multiply your fan base. A restaurant business too can use blogging to expand its reach and build a unique relationship with existing customers. […]
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    Internet Marketing Training: Unleash Your Inner Marketing Mojo

  • 7 Market Research Tools to Help You Define and Validate Your Target Market

    Jolynn Oblak
    26 Jan 2015 | 4:57 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Are you struggling with sales conversion and a lack of […] The post 7 Market Research Tools to Help You Define and Validate Your Target Market appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • How to Attract New Subscribers to Your Facebook Page

    Yohana Petrovic
    2 Jan 2015 | 7:30 am
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Do you have a business? Are you a freelance writer? The […] The post How to Attract New Subscribers to Your Facebook Page appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • Instagram for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power

    Jolynn Oblak
    12 Dec 2014 | 2:54 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Instagram is a visual marketing platform that offers in […] The post Instagram for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • The Power of Marketing with Stories: Learning The Art of Story “Selling”

    Jolynn Oblak
    2 Nov 2014 | 4:56 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education   How To Market With Stories: Story “Selling̶ […] The post The Power of Marketing with Stories: Learning The Art of Story “Selling” appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • Struggling To Find Comprehensive Affiliate Marketing Training? Try This Done-For-You Solution

    Jolynn Oblak
    14 Oct 2014 | 9:03 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Today, I’ll be giving you my honest review of AffiloJet […] The post Struggling To Find Comprehensive Affiliate Marketing Training? Try This Done-For-You Solution appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
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    Roojoom Blog

  • 5 Ways For Consumer Brands To Become Great Storytellers

    Pam Neely
    26 Jan 2015 | 9:46 am
    Storytelling is one of the most fundamental human activities. It’s as essential to our nature as forming groups or using tools. Oddly enough, it’s at the core of marketing, too. In a sense, all marketing is storytelling. It always has been. It’s just that the rise of content marketing has brought us back around to see it. In recent years we’ve come to view content as a channel for marketing, then view entertainment as a channel for marketing. To see storytelling as a channel for marketing is just a natural progression. Simple, old-fashioned storytelling ends up being one of the…
  • How to Use PR, Social Media & Retargeting to Boost Content ROI

    Yael Kochman
    22 Jan 2015 | 3:42 am
    Did you know that some of the best content marketing tools are coming out of Israel? Wix, that recently raised $127 Million in an IPO, is one of the top website builders in the world. Outbrain, the world’s largest content recommendations platform, is another Israeli based company. Other tools on this list are Swayy, a content discovery tool, Oktopost, a content distribution tool, and of course Roojoom. But there’s more to content marketing than simply using the right tools. You also need the right strategy. This is why we founded a content marketing meet-up group to…
  • 5 Steps To Building Your Brand With Authentic Content

    Sherrill Layton
    20 Jan 2015 | 4:47 am
    In content marketing, the fittest contenders stand out because they are ready and flexible. Like good baseball players, they have their eye on the ball, willing to give their spirit to the team to drive their content out of the park and into the world. These last few years have seen an organic shift in online marketing, strewing these home runs all over the place. But, where can you find this action and join in on the success? With an arsenal of content tools by your side, you won’t need to venture far to find the new exciting trends that are currently flooding the worlds of online and…
  • Tired of Facebook’s Organic Reach Dropping? Try Pinterest For Free Impressions

    Sara Muchnick
    13 Jan 2015 | 7:32 am
    Embracing native advertising and boosting digital media content is the meat of this week’s content marketing news. I’ve put together strategy pointers, content changes on Facebook & Pinterest, and research that predicts some good things for content marketing in the near future. Read through and enjoy!    There’s Only One Way To Stop Native Advertising From Ruining Journalism: Embrace It. Sponsored content (aka “native advertising” or “content marketing”) often takes on the appearance of journalism. However, there’s a categorical…
  • Marketing Inspiration: Top 20 Marketing Roojooms of 2014

    Yael Kochman
    6 Jan 2015 | 5:46 am
    This year has been an exciting one at Roojoom, with tens of thousands of customers generating leads with the Roojooms they’ve created. Now that’s something to celebrate! The numbers aren’t even the best part: this year has been filled to the brim with effective and actionable marketing Roojooms, many of which I have applied to my own strategy. That’s something too good to keep to myself, so I wanted to share the top Roojooms that have had the biggest role in helping my marketing approach to evolve and develop. It’s easy to make your content engaging and…
 
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    qrator.in

  • 10 Content Strategies to Rapidly Build a Larger Audience

    QRator
    16 Jan 2015 | 4:16 am
    Content marketing has exploded in popularity over the last few years with seemingly every business kicking up their own blog or publishing guides and ebooks. In practice, content marketing involves generating valuable content that subtly promotes your brand and attracts an audience, who will hopefully one day become customers. While some businesses have a knack for creating content readers love, others, however, fall short, particularly on content that “attracts an audience.”What separates the content marketing winners from the losers? Source: 10 Content Strategies to Rapidly Build a…
  • A Content Marketer’s Checklist: Editorial Calendar Essentials

    QRator
    18 Nov 2014 | 3:18 am
    Even the most steady and stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of our organization’s content marketing program. Source: A Content Marketer’s Checklist: Editorial Calendar EssentialsRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
  • How Lego Builds Imaginative Content Marketing

    QRator
    7 Oct 2014 | 12:52 am
    Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy.In the first half of 2014, the company reported that its sales increased by 11 percent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to The Lego Movie, which was released this past February and made $468 million around the globe while kids flocked to the store to grab their toys related to the film. How Lego Builds Imaginative Content MarketingRights to all content (text, images, videos etc.) with post source. If you think these are wrongly…
  • Some Facts About the Listicle

    QRator
    30 Sep 2014 | 4:05 am
    Online, empires have been built on our eagerness to consume and share titbits, and in the listicle we have settled on a flawless delivery system for endless enumerated trifles. (Literally, trifles.) Clickhole brilliantly skewers the inanity that our infatuation with trivia can throw up from time to time. But perhaps a story like Buzzfeed’s astutely observed “The 21 Absolute Worst Things In The World” is more informative, zeitgeist-wise, than the front page of any paper. Source: Some Facts About the Listicle – The Morning NewsRights to all content (text, images, videos…
  • 10 Content Marketing Lessons from The World’s Fastest Growing Websites

    QRator
    29 Sep 2014 | 8:26 pm
    We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.No one says “I want to be average”People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.So if you want to take the art of blogging and content…
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    JS Digital Solutions

  • Three Things I Hope to See in Super Bowl Ads

    admin
    27 Jan 2015 | 7:16 am
    January 27th, 2015 A lot of Super Bowl ads are ridiculous. Some are awful. Some are hilarious. Some give you chills and maybe even bring a tear. I’ve been reading a lot lately about the round of ads we’ll see for this year’s Big Game, and there are a few things I wish I were reading about, in terms of themes and patterns. Here are some trends I wish would happen with Super Bowl ads. Fewer naked women selling unrelated products. I understand that sex sells. This isn’t a feminist rant or me being naïve. What bothers me, however, is when a commercial shows a woman, or a man even,…
  • A Beginner’s Guide to Business Blogging

    admin
    20 Jan 2015 | 9:37 am
    January 20th, 2015 Just a forewarning: this post is very meta. It’s a blog post about blog post topics. But I figure that a lot of my audience constantly hears about content marketing, and they know they should write more if they want to compete in digital marketing, but they don’t have the time, resources, or ideas for how to make that happen. So let me provide you with 15 ideas to get started! Oh wait, was that you asking for a quick reminder on why it’s important to blog and write to your audience? Sure, let’s run through that for a moment. Rapid fire, ready go! Higher search…
  • Should Brands Tweet for Tragedies?

    admin
    13 Jan 2015 | 10:21 am
    January 13th, 2015 In light of the recent events in Paris, and the way my social media platforms have looked ever since, I’m left here wondering how brands should react to tragedies. There have been plenty of examples in recent years of outrage over poorly handled responses to 9/11, the Boston Marathon bombings, and other events. It’s pretty clear that there are opinionated people out there, coming down on both sides of this debate. Personally however, I haven’t decided one way or the other. Should brands engage on social media for tragedies? I can see why companies would want to.
  • Do You Want to Build a Website?

    admin
    6 Jan 2015 | 11:05 am
    January 6th, 2015 Happy New Year! Have you thought about your plans for company for 2015? If you don’t have a website for your company, make it a goal of 2015 to change that. If you have a website, but aren’t happy with it, same thing. A recent survey found that over half of consumers go straight to a company’s website for information, with places like social media, blogs, and third-party sites following. Do your customers a favor and provide them with a polished, thorough, and professional website to meet their needs. If you’re ready for that step, ask yourself the following…
  • 2015 Marketing New Year’s Resolutions

    admin
    30 Dec 2014 | 6:55 am
    December 30th, 2014 Small businesses often don’t put enough time and effort into marketing. It’s understandable, since you’re running a business and likely wear the hats of the CEO, CMO, COO, CFO, and maybe even more. Make 2015 your year to proactively carve out time to market your business. You can use the following to help plan your New Year’s Resolutions. Develop Relationships As a small business, you probably have a pretty good idea of who your best customers are. Make them feel special this year. Offer an exclusive sale to those loyal customers as a reward. Personalize your…
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    Blogmutt, the blog writing service blog

  • Does Your Blog Provide a New Link Between Neanderthals and Modern Humans?

    Patrick Armitage
    29 Jan 2015 | 5:49 am
    The latest from theblog writing service, Blogmutt: You could certainly argue that cave drawings were the first blogs, right? Think on that while enjoying today’s #MuttLine. Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves” First impressions are everything. This post pretty much gives you the three things you need to make a good one. (Source) This Skull May Provide a New Link Between Neanderthals and Modern Humans We’re not so different, you neanderthals and I. (Source)  
  • Example Post: SaaS Answers Your IT S.O.S.

    Grace Hirt
    29 Jan 2015 | 5:32 am
    The latest from theblog writing service, Blogmutt: Software as a service (SaaS) is becoming increasingly popular for businesses, but that doesn’t mean service providers should get complacent. Explaining why your services work for your customers in your blog is one of the best ways to gain new ones! But since you’re so busy growing your business, you may not have time to blog. Here’s an example of the kind of post you could receive from a blog-writing service, which take the hassle out of maintaining this crucial aspect of your marketing efforts. The great thing about…
  • Why Your Blog Drives People Insane

    Patrick Armitage
    28 Jan 2015 | 6:41 am
    The latest from theblog writing service, Blogmutt: Unlike Tuesday, which doesn’t have a euphemistic moniker, it’s Hump Day erry’body! Question on this Day of Humps: What does your blog lack that Tesla needs?  Today’s #MuttLine is “traction”-themed. Benji Hyam tries to solve the reasons why your blog isn’t getting any, traction that is. And Tesla’s “Insane Mode” feature won’t work without, yup you guessed it, traction! Why Your Blog Isn’t Getting Any Traction (Part 1) Good read on how creating valuable, shareable,…
  • Blogging for Accountants: Example Post

    Scott Yates
    28 Jan 2015 | 5:21 am
    The latest from theblog writing service, Blogmutt: Our writers come from all walks of life, including some from corporate America. Each and every writer has the ability to research a topic well, so even if they don’t have direct experience with a certain industry, they can still provide our customers with quality posts about niche topics — such as this one about the Section 179 tax deduction from the IRS tax code. Every business needs equipment. However, sometimes it can be difficult to justify the purchase of a large piece of equipment on a limited budget. The section 179…
  • Why Are So Many Blog Post Headlines Framed As Thoughts Everyone Has At Ikea?

    Patrick Armitage
    27 Jan 2015 | 6:47 am
    The latest from theblog writing service, Blogmutt: It’s Tuesday. Yuuup. Tuesday and Thursday really don’t get any love as days of the work week are concerned. There’s the “case of the Mondays,” “Hump Day” Wednesdays, and “TGIF” for, well, Fridays. But nada for Tuesday and Thursday. Good thing there’s a #MuttLine. We used one of our recent guest posts as fodder along with a trip to Ikea to bring you the wit and wisdom of two blog posts (that’s right!), in one! Why Are So Many Blog Post Headlines Framed as Questions?
 
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    Conoseo

  • Best Backlinks | Choose Quality over Quantity

    Daniela Turcanu
    25 Jan 2015 | 8:35 am
    Link Building Quality via LinkResearchTools.com The post Best Backlinks | Choose Quality over Quantity appeared first on Conoseo .
  • Word of mouth marketing | Ways to improve it

    Daniela Turcanu
    23 Dec 2014 | 5:50 am
    Word of mouth is perhaps the oldest marketing ally. And today, thanks to the social media it has reassumed the central role it deserves in the world of marketing, advertising and public relations. People love to interact and exchange opinions on things they bought or things people they know purchased, on how they were treated […] The post Word of mouth marketing | Ways to improve it appeared first on Conoseo .
  • Email Management Tips | Get It all Done On Time!

    Daniela Turcanu
    8 Nov 2014 | 2:18 am
    Nowadays we all receive way too many emails and spend a lot of time trying to manage them. If you feel like you are wasting too much time on email and things are getting out of control, you need to re-evaluate the way you manage it! Did you ever find yourself scrolling through your inbox looking for that certain […] The post Email Management Tips | Get It all Done On Time! appeared first on Conoseo .
  • Smart Content Writing | Increase Conversion Rate

    Daniela Turcanu
    9 Oct 2014 | 11:00 pm
    Having a professionally designed site is the most important factor for perceived web credibility. The higher the quality of your site, the higher its perceived credibility will be. Consumers are more willing to buy from firms with well-designed sites. People tend to believe messages from sources that appear to be credible. So, if users perceive […] The post Smart Content Writing | Increase Conversion Rate appeared first on Conoseo .
  • Content strategy essentials | Know your users

    Daniela Turcanu
    27 Aug 2014 | 7:54 am
    Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers. Your target website users have unique […] The post Content strategy essentials | Know your users appeared first on Conoseo .
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    Vero Email Marketing Blog

  • 25 Ways to Get Better at Email Marketing

    Jimmy Daly
    28 Jan 2015 | 7:00 am
    How are you going to become a better email marketer in 2015? There’s plenty out there on email strategy but the success of an email campaign largely depends on the skill and knowledge of the person executing it. The tips in this post are things you can do improve yourself. Take ownership of your growth as a marketer and kill it this year. Enjoy! 1. Create a swipe file. A swipe file is the best way to keep track of inspiration. When you receive a great email, use Gmail Labels, Evernote or Litmus Scope to save it for later. That way, you’ll have a reservoir of inspiration when the…
  • The Inverted Pyramid Method: How to Create Focused Emails That Really Convert

    Jimmy Daly
    26 Jan 2015 | 6:00 am
    There are a few things that get in the way of great emails: Copy Content Design That’s right, I said those things get in the way of great email. Seem counterintuitive? The problem with copy, content and design is that they sometimes distract users from the goal. Great emails need focus. It’s the key to clicks, actions, purchases and engagement. The Inverted Pyramid Method is a template designed to help you create great emails by eliminating distractions. In this method, the entire email builds towards a call to action. By the time the reader gets there, they are eager to click.
  • 4 Data-Driven SaaS Onboarding Emails You Should Be Sending

    Jimmy Daly
    21 Jan 2015 | 7:00 am
    This article is adapted from our recent webinar with KISSmetrics. Watch the video presentation here and check out the slides here. “Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important. Onboarding pairs nicely with behavioral email since it’s easy to control what messages users receive and when. All of it can be data-driven which is a radical improvement over time-based autoresponders. Additionally,…
  • How to Send Better Email Receipts

    Jimmy Daly
    19 Jan 2015 | 6:00 am
    “A life cycle is a series of changes in form that an organism undergoes, returning to the starting state.” The term lifecycle marketing infers that customers experience a contiguous, sequential process that does not end. Taken literally, this means that when a customer makes a purchase, they’ve reached the end of a cycle and are ready to begin again. In practice, email receipts mark the end of that cycle. Too often, however, they fail to start it again. Besides serving as a proof of purchase, the receipt, like all other lifecycle emails, should move the user to the next…
  • The 1-2-3 Method for Lifecycle Email Marketing

    Jimmy Daly
    12 Jan 2015 | 7:00 am
    The Jackson 5 said it best: “Easy as 1-2-3.” You knew they were talking about email marketing right? Seriously though, this is one of the easiest and most effective ways to craft a great lifecycle email. We use it ourselves and I really think you’ll find value in it. First, a bit of context. Lifecycle emails are meant to keep people moving in the right direction. A good lifecycle email earns you a second date, not marriage. Like bumpers in a bowling alley, lifecycle emails just keep the ball out of the gutter. It’s not that you shouldn’t be aiming for a…
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    Wylie Communications, Inc.

  • Keywords for killer subject lines

    Ann Wylie
    24 Jan 2015 | 9:00 pm
    Which words to use — and avoid — from Adestra’s analysisIs this the world’s best subject line: Alert: Free delivery, 50% off daily? And is this the world’s worst: Fw: Register for our Webinar and report? Probably not. But the words we use matter, and the words we use in subject lines matter a lot.Snore subject Which words tanked in Adestra’s subject line analysis? Webinar, Learn and Report, among others.Enter Adestra, a U.K.-based email service provider. It recently analyzed a random sample of more than 2 billion emails to learn which words work — and…
  • Extreme makeover

    Ann Wylie
    17 Jan 2015 | 9:00 pm
    Strathcona County embraces the feature-style story structureToo many communicators have married the inverted pyramid and made a lot of triangular babies. Problem is, the traditional news structure doesn’t work well with humans.But in Alberta, Ontario, communicators are starting to flirt with other structures. After attending one of my Beyond the Inverted Pyramid workshops, Elizabeth Tadman-Kickham, communications & marketing specialist at Strathcona County, rewrote a news story into a feature. Here’s the result:Strathcona County makes over a traditional news…
  • Every picture tells a story

    Ann Wylie
    10 Jan 2015 | 9:00 pm
    Multiply Twitter, PR engagement with an imageWhat simple element can you add to your tweet to increase retweets by more than one-third? An image, according to Twitter’s own research.Worth more than 140 characters This tweet by Toyota USA garnered 23,444 impressions and got retweeted 63 times and favorited 52.That’s a pretty big bang for a story element that takes up only 23 characters on Twitter.Plus, there’s more:Tweets with photos multiply engagement by 1,272%, according to an analysis from Simply Measured.Adding an image to a tweet can boost leads by 55%, according to a…
  • Serial monogamy

    Ann Wylie
    3 Jan 2015 | 9:00 pm
    Why have people fallen in love with this podcast?It’s been compared to The Sopranos. Before its debut, it ranked No. 1 on iTunes. When its first season was over, fans couldn’t remember what people do who aren’t listening to it.Give me more of that! Why do people love Serial? For the mystery and fine storytellingIt’s Serial, a true-crime procedural by the creators of This American Life. The podcast follows the story of Adnan Syed, who has been in prison for 15 years for the murder of his ex-girlfriend, Hae Min Lee.What can you steal from Serial?Why is Serial so popular?
  • All-time low

    Ann Wylie
    27 Dec 2014 | 9:00 pm
    Americans average 19 minutes a day readingThe average American reads for pleasure less than 20 minutes a day, according to a new study from the U.S. Bureau of Labor Statistics.At that rate, it would take most readers nearly a month to finish Divergent.Time is not on our side Depending on where they live, Americans spend 13 to 29 minutes a day reading.How people spend their timeDepending on where they live, Americans spend their time:Engaging in leisure activities: 4 hours, 27 minutes a day (Utah) to 6 hours, 8 minutes a day (West Virginia)Watching TV: 2 hours, 3 minutes a day (West Virginia)…
 
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    ClickTecs » Blog

  • 6 Advantages of Investing in a Professional Website Design Company in 2015

    Jamshaid Hashmi
    28 Jan 2015 | 10:17 am
    Building an online presence is one of the most valuable components of a small business’ marketing strategy. Having a website that is streamlined, accessible, and full of fresh and useful content rockets your brand up the Google search rankings, potentially exposing you to thousands of new customers every day. Conversely, websites that perform poorly or offer little value to the user are heavily penalized by Google algorithms, and are sent tumbling down the rankings and into obscurity, hugely impacting your potential sales and exposure. Despite the importance of website optimization, many…
  • Why Videos Drive Sales

    Jamshaid Hashmi
    19 Jan 2015 | 7:12 am
  • 4 Big Changes in SEO to Expect in 2015

    Jamshaid Hashmi
    13 Jan 2015 | 8:35 am
    Transcendent Man is a fascinating documentary following the frantic efforts of inventor, futurist, and author Ray Kurzweil as he races towards a predicted merger between technology and biology. In this striking and subtly tragic film, Kurzweil reflects on the exponential growth of technology; within 50 years, computers had shrunk in physical size even as they blossomed in power so that the modern mobile phone is now more powerful than campus-consuming computer systems at MIT. This theme of exponential growth applies to all modern technology today, and is especially relevant to the changes to…
  • Understanding Google Algorithm Implications for Content and Social Media Marketing

    Jamshaid Hashmi
    29 Dec 2014 | 10:53 am
    Sometimes referred to as the SkyNet of our generation, Google has concretized its place as an internet industry leader due to its campaign of multi-platform expansion and search engine dominance. Advertisers and small business owners alike are in a position where adhering to Google’s policies and practices is pivotal to securing more customer conversions. Staying mindful of the latest updates to Google algorithms allows online marketers and business owners to vie for high-ranking spots in Google search results, which is instrumental when it comes to driving traffic towards your website.
  • What You Need To Know Before Building A Website

    Jamshaid Hashmi
    19 Dec 2014 | 8:38 am
    About the Author : Jamshaid (Jam) Hashmi A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services…
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    Copy Dojo

  • Content Marketing: Old Wine in a New Bottle

    Eric Moeller
    22 Jan 2015 | 6:30 am
    Interest in content marketing has grown considerably over the past few years, and many businesses have rushed in to participate. “You do content marketing? Hey, we do content marketing too!” While it’s great that businesses are trying to embrace this approach, much of the output of content marketing hasn’t been at the level of quality and value that it needs to be. The idea behind content marketing isn’t new. There are examples of content marketing from more than a hundred years ago. Take a look at how food companies gave away free recipes to encourage consumers to buy their…
  • Is Your Retargeting Campaign Scaring Customers Away?

    Eric Moeller
    19 Jan 2015 | 4:00 am
    Imagine, you meet someone at a social event. “He/she’s nice” you think to yourself, and then you leave the party. As you drive home, you see a car in the lane beside you. The driver is staring at you – it’s the person from the party! You look away. “How’d they find me?!” you think to yourself, driving away quickly trying to lose them. You arrive home safely and go to sleep. The next morning, you awake refreshed. You climb out of bed and open the curtains to your bedroom. The person from the party is staring in the window at you! This may sound completely ridiculous, like a…
  • 10 Reasons You Need to Start a Mastermind Group in 2015

    Eric Moeller
    14 Jan 2015 | 2:10 am
    Starting a mastermind group can provide new and experienced entrepreneurs with amazing opportunities to grow and develop themselves and their business. If you haven’t participated in a mastermind group before, or aren’t currently participating in one, here are 10 reasons you need to start your own mastermind group this year. 1. Keeps you accountable We may not always do a great job of holding ourselves accountable, and sometimes families and friends love you too much to hold you accountable. This won’t be the case with a room full of entrepreneurs! They’ll keep you accountable, which…
  • The Power of Scarcity

    Eric Moeller
    17 Dec 2014 | 12:00 pm
    Scarcity can be a powerful motivator in your sales copy. We all know that, right? Sadly we sometimes see scarcity used to manipulate, but it doesn’t have to be used that way. It can also be a tool for businesses with good intentions to get their interested and willing audience of customers to take action. I recently saw scarcity used in an email and wanted to show you its power. Do you like TED talks? We love them at our house. They’re a great way to learn new things and be exposed to new ideas. Last year my wife and I attended TEDxExeter. Having subscribed to their newsletter for…
  • 3 Copywriting Lessons from Apple

    Eric Moeller
    10 Dec 2014 | 12:00 pm
    There’s no shortage of good and bad copy we can learn from. In this example, I’ll point out some good (and simple) copywriting techniques Apple uses. I’d been prompted a few times to update my operating system to the new version. After ignoring the first few pop-up messages, I decided to take a look and see what the benefits are. As I read the information in the Apple App Store it immediately jumped out at me – they were using some simple and effective copywriting techniques, which I wanted to point out and share with you. Here you go! Image too small for you to…
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    Edwin Dearborn

  • What Is Company Culture: How To Elevate It

    Edwin Dearborn
    28 Jan 2015 | 8:42 am
    What is company culture and how can we elevate it effectively? To effectively change something, we must first define our terms. Moreover, we must accomplish within that definition the exact components that we can identify and proactively change. “Company culture”…Read more →The post What Is Company Culture: How To Elevate It appeared first on Edwin Dearborn.
  • Yelp For Business – Your Online Reputation Management

    Edwin Dearborn
    27 Jan 2015 | 8:31 am
    Yelp for business can be a powerful means to attract ideal customers and to grow your business. Online shoppers look to peer-to-peer reviews to help them narrow down their choices on who is best and most trust worthy. For a…Read more →The post Yelp For Business – Your Online Reputation Management appeared first on Edwin Dearborn.
  • LinkedIn Marketing An Hour A Day

    Edwin Dearborn
    23 Jan 2015 | 4:22 pm
    LinkedIn marketing an hour a day opens the door to developing great connections to the very individuals and leaders that you want to reach and influence. Social media is not about selling; but connecting and providing value and help. While…Read more →The post LinkedIn Marketing An Hour A Day appeared first on Edwin Dearborn.
  • The Importance of Branding & Brand Development

    Edwin Dearborn
    16 Jan 2015 | 8:39 am
    The Importance of branding and the development of your brand cannot be overstated in a world of mass communication and the overwhelm of messaging from the consumer’s point of view. Even for small businesses and startups, the importance of branding…Read more →The post The Importance of Branding & Brand Development appeared first on Edwin Dearborn.
  • My Top 10 Marketing Blog Posts for 2014

    Edwin Dearborn
    27 Dec 2014 | 6:56 pm
    Here are my top 10 marketing blog posts for 2014. Featured in Entrepreneur A Simple Word of Mouth Campaign Personal Branding Tips How to use Video Marketing to Boost Sales How to Create Months Worth of Content in One Day…Read more →The post My Top 10 Marketing Blog Posts for 2014 appeared first on Edwin Dearborn.
 
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    MLM Lead Generation

  • Network Marketing System – 5 Must-Have Characteristics of a Winner

    Dean R Black
    29 Jan 2015 | 9:00 am
    Network Marketing System – 5 Must-Have Characteristics of a Winner Want to get more leads for your business? Then you need to get good network marketing system. The days of cold calling opportunity leads and being able to build a MLM business with out a network marketing system are over. This is especially true if what […] The post Network Marketing System – 5 Must-Have Characteristics of a Winner appeared first on MLM Lead Generation. Related posts: A Network Marketing System Is Crucial to Your MLM Success Social Network Marketing – The Next Wave of Network Marketing…
  • MLM Marketing – The Secret To Profitable Online MLM Marketing

    Dean R Black
    28 Jan 2015 | 8:44 am
    Proven MLM Marketing Secrets Who wants to be able to generate fresh laser target leads for your mlm business on virtual autopilot? Of course you would say yes. That’s what happens when you become an expert at online mlm marketing. Is it a walk in the park? Can you just sign up with a company […] The post MLM Marketing – The Secret To Profitable Online MLM Marketing appeared first on MLM Lead Generation. Related posts: The Secret To Learning How To Generate Leads Online The Secret To Growing a Profitable Internet Network Marketing Business The Secret To Generate Leads Online For…
  • Social Media Mastery – Secret Strategy To Dominate Facebook

    Dean R Black
    27 Jan 2015 | 8:00 am
    I personally know someone who went from zero to six figures using nothing but facebook as her marketing strategy. Her name is Michelle Pescosolido and when she started nobody knew who she was. Now she is the authority when it comes to facebook marketing through her course Social Media Mastery. So can you duplicate her […] The post Social Media Mastery – Secret Strategy To Dominate Facebook appeared first on MLM Lead Generation. Related posts: The Secret To Getting Endless Facebook Leads Generate MLM Leads On Social Media By Offering FREE Training’s FaceBook Marketing…
  • My Lead System Pro Review

    Dean R Black
    20 Jan 2015 | 7:25 pm
    CLICK HERE FOR INSTANT ACCESS The post My Lead System Pro Review appeared first on MLM Lead Generation. Related posts: 3 MLM Lead Generation Secrets To Explode Your Online Business The Official Trainer For My Lead System Pro Speaks Out The Most Effective Lead Generation Process For Your MLM Business
  • MLM Tips – Top 3 Tips To Create MLM Success For YOU!

    Dean R Black
    20 Sep 2014 | 8:46 am
    MLM Tips – Top 3 Tips To Create MLM Success For YOU! Been searching for some mlm tips to help you achieve success in your mlm business? You are not alone. The network marketing business is a great way to make a lot of money. Most see the potential in the network marketing business but […] The post MLM Tips – Top 3 Tips To Create MLM Success For YOU! appeared first on MLM Lead Generation. Related posts: 7 Secret MLM Tips of the Top Earners Revealed Attraction Marketing | How Attraction Marketing Will Lead To Your MLM Success MLM Sponsoring Tips To Explode Your MLM Business
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    eMarketingBlogger

  • Best Day and Time to Post on Social Media

    Navneet Singh
    2 Jan 2015 | 11:34 pm
    It’s important to know when the highest percentage of your audience is snoop on your social networks, so that when you share content you’ll get maximum exposure on Facebook, Twitter, Google+,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What makes a user Leave your Website?

    Navneet Singh
    28 Dec 2014 | 7:52 am
    Attracting a potential visitor to your site is only the first step. Grabbing their interest and retaining them is even more difficult. Customer retention is incredibly important for growing a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Conduct Local SEO Audit for Small Business (Complete Guide)

    Navneet Singh
    2 Dec 2014 | 6:35 pm
    Do you own a restaurant, a barber shop, a law firm? Are you a doctor, mechanic or a retailer? For all the business owners out there local SEO may be unknown to you but every business that competes in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A-Z Guide to Conversion Rate Optimization (CRO)

    Navneet Singh
    8 Nov 2014 | 10:58 pm
    Conversion Rate Optimization (CRO) is one of the most important method of building a successful e-commerce site and lead generation website. In other words, the goal is for the highest possible... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ideal Length for your Social Media Updates

    Navneet Singh
    23 Oct 2014 | 10:51 pm
    How long should my tweet be? Or my blogpost? Or my headline? Here’s your infographic to the ideal length of your social media updates. To stand out on Facebook, Twitter, Google+, Kevan Lee of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    E-Koncept

  • 5 SEO Mistakes You Should Stop Making Right Now

    Robert Kramers
    14 Jan 2015 | 7:15 pm
    Doing you’re own SEO? Read on to avoid these time-wasting mistakes.. Search Engine Optimisation (SEO) often conjures up internet-nerd jargon (guilty!) such as ‘keywords’ and ‘meta-data’. But stripped down it is simply the process of building a webpage’s visibility in a search engine’s organic (unpaid) search results. SEO consists of optimising both ‘on page’ and ‘off page’. In a previous post, we gave you a step-by-step guide to ‘on page’ SEO – it will give you a good idea of what you could be doing to build your website’s presence … Continue Reading…
  • 3 Simple Steps to Crafting the Perfect META Description

    Robert Kramers
    28 Nov 2014 | 7:26 am
    So, what is a META description? A META description tag can be used to create short summary of a page on a website. It is often used to ensure search engines and people searching know what your page / resource is about before clicking through to your site. It should form an important part of your on page SEO strategy. Typically this description should describe the page in just a 100 – 150 characters. Often it’s this description Google uses as a snippet of what your page is about … Continue Reading this post..The post 3 Simple Steps to Crafting the Perfect META Description appeared…
  • Heading Tags: What are they & How to use them?

    Robert Kramers
    14 Oct 2014 | 4:09 pm
    If you’re writing website copy or uploading regular blog articles you might have heard about ‘heading tags’. Trouble is, many people have no idea what they’re for, let alone how to use them! Here we’ll attempt to de-mystify heading tags so your website can take advantage of all the good things they have to offer. What is an H1 and why is it important to have one? Headings and subheadings are a great visual tool. They’re used to break up text and make webpages (like this one!) easier … Continue Reading this post..The post Heading Tags: What are they & How to use them?
  • On Page SEO: Your step by step guide

    Robert Kramers
    3 Mar 2014 | 7:35 pm
    This chapter is about ‘On Page’ SEO. In a previous chapter, we talked about keyword research and how to find those keywords that help in highest conversions and sales. This chapter will teach how to place those high-converting keywords and key phrases in your web pages for the best Search Engine Optimisation leverage. The learning outcomes for this guide are: How optimising the pages of a website can affect your search engine rankings How optimising your META data, URL’s,  tags and page content can compliment your search engine rankings and … Continue Reading this…
  • Keyword Research: Your step by step guide

    Robert Kramers
    26 Feb 2014 | 7:57 pm
    How do I find the right keywords? Well I’m glad you asked… Believe it or not, keyword research is the foundation of any successful SEO strategy and this is something you will hopefully know a lot more about by the end of this guide. Here is what you can expect to learn: Where and how you can find the key phrases used by your potential customers Methods for picking your focus keywords How people are most commonly getting it so wrong when choosing their keywords Keyword List Building Techniques There … Continue Reading this post..The post Keyword Research: Your step by step…
 
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    Creativity 101

  • What’s Your Why?

    shelli
    2 Jan 2015 | 2:15 am
    When I work on a website, content or online branding project, my starting point is always to ask, why? To find out the essence of why the brand I am working on exists. This is the foundation for their brand message which then informs the design, the website and all their marketing material. I help them define and project the right message. Why? is emotive and taps into passion, which is the key to it being so powerful. Nothing moves mountains more than passion. ‘Me too’ and ‘vanilla’ brands are easily replicated and easily forgotten, but a brand based on passion…
  • Side Projects Save Your Soul

    shelli
    20 Dec 2014 | 2:06 am
    The worst client I ever had pushed me to the limits of sanity. I’m not proud to say that I did reach a point where I was avoiding their phone calls. A cheap client who wanted everything for nothing and project creep was out of control. I reached a point where I just wanted to get the job finished, get the guy out of my hair and write it off as a bad experience, but it felt like it would never end. I found the client so demanding, difficult to work with and the project so soul destroying that I stopped building sites for clients for a few years after that. I have been through several…
  • Eating Apples Is The Secret To Success

    shelli
    10 Dec 2014 | 2:00 am
    Agatha Christie preferred to work in a large Victorian bath whilst eating apples. Benjamin Franklin would work naked for an hour every morning. Dame Edith Sitwell would lie down in a coffin finding inspiration in the claustrophobic and restrictive space. Does this mean we should emulate the greats and lie naked in a coffin and eat apples? Are eating apples really the secret to what made Agatha so productive, creative and successful? Human beings by their nature are essentially lazy; seeking short-cuts, easy solutions and full instruction manuals. That’s why our facebook feeds are…
  • In-Depth Guide To Creating Personas & Why They Help Produce Better Content

    shelli
    2 Dec 2014 | 6:42 am
    Jane Walker is 34 and lives in Manchester with her boyfriend of 5 years. They have a city centre apartment and one car. She works in a designer clothing store as a manager and loves the perks of discounted clothing. Her parents live an hour’s drive away and she sees them on average every two weeks. She has one sister who lives and works in London, but they are not very close. Jane works from 9.30am till 6pm and has to work every Saturday. She goes to the gym three evenings a week and meets her girlfriends for a drink every Friday night. Jane is internet savvy and uses email, facebook and…
  • Brighton SEO: The Thinks You Can Think If Only You Try

    shelli
    20 Nov 2014 | 6:39 am
    In September 2014 I delivered a presentation to a packed house at Brighton SEO titled: The Thinks You Can Think If Only You Try. The slide deck was uploaded to Slideshare and promptly made SlideShare of the day on the home page after less than 24 hours. The post Brighton SEO: The Thinks You Can Think If Only You Try appeared first on Creativity 101.
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    Story Bistro

  • One of the Biggest Storytelling Mistakes You Can Make While Marketing Your Business

    Téa Silvestre Godfrey
    26 Jan 2015 | 11:03 am
    It’s an easy mistake to make. Especially when you’ve got some of the biggest brands in the world doing it, too. (Take AT&T, for example.) And there are SO many business coaches out there telling you you’re a rockstar. A phenomenaut. In short, a hero. That you’re The One the world’s been waiting for. Or at least the One-Who-Will-Create-Epic-Content — the kind which inspires readers to make big changes in their lives (thereby, saving the world). And of course, you may very well be doing exactly that. But I have some news for you… In the…
  • Case Study: How the Jansens Regularly Fill Their Virtual, Local, and Global Workshops

    Téa Silvestre Godfrey
    31 Dec 2014 | 10:01 am
    Meet Holly and Mark Jansen. This husband and wife team owns and runs a photography business: Jansen Photo Expeditions. Specifically, they teach photo enthusiasts how to get just the right shot, with just the right equipment, no matter where in the world their cameras lead them. The Problem Nearly 12 years ago, fueled by positive feedback they’d get about their work, Holly and Mark began showing their photographs in fine art venues. For a little while, they were successful. They sold enough prints to make a decent living. But in 2009, when the economy shifted, fine art purchases dried…
  • Fear. Fearless. Fearfully ready to take action?

    Téa Silvestre Godfrey
    1 Dec 2014 | 9:34 am
    Fears run rampant here lately. I’ve noticed lots of comments during coaching sessions like, “I can’t do that. I’ll look stupid.” or “Are you serious? Me? Um, NO.” Which reminded me of the time my son and I went hiking. Or, at least, he went hiking. I got as far as the crazy-big pile of boulders and fallen logs and was like, “Nope. I’ll wait here. You go on ahead.” The look on my son’s face was utter disbelief. “But we drove all the way out here. Seriously, Mom?” Had I read the description of the trail before we…
  • Back of the House: How I Keep This Bistro Humming

    Téa Silvestre Godfrey
    25 Nov 2014 | 9:33 am
    One of the things I do each month with my Digital Dining Room group is host a Secret Supper. If I were an actual chef (and not just a metaphorical one), those Secret Suppers would be intimate gatherings in my kitchen where I’d show my guests exactly how I make my Signature Dishes. Instead, my Secret Suppers are held via Google Hangouts. For 45 minutes, I share my experiments, processes, and outcomes about that month’s specific topic (everything from social media strategy to copy writing). They get to see why I choose to do things the way I do. Always with the caveat that…
  • Uncorked: Anne Gillme

    Téa Silvestre Godfrey
    31 Oct 2014 | 6:09 am
    Welcome to our bi-monthly series: Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your fellow readers, gain some insight into what makes someone successful, and hear how others got their start. (Wanna be one of our Uncorked stars? Start by raising your hand here.) Meet Anne Gillme. Anne’s on a mission to end the terrors of loneliness — a mission I believe more of us need…
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    #FinanceMarketingBlog

  • How can Private Banks strive in a Digital World

    Samuel Mignot
    28 Jan 2015 | 8:14 am
    The emergence of new technologies is having a major impact on the Financial sector.  A few days ago, Andreessen Horowitz […] The post How can Private Banks strive in a Digital World appeared first on #FinanceMarketingBlog.
  • Social Media, a lead generation gold mine for Advisors!

    Samuel Mignot
    21 Jan 2015 | 3:29 am
    Social Media is being increasingly accepted in today’s business world, no matter the field. But Social Media in the Financial […] The post Social Media, a lead generation gold mine for Advisors! appeared first on #FinanceMarketingBlog.
  • 3 Digital Marketing Predictions for Banks and Credit Unions in 2015

    Samuel Mignot
    12 Jan 2015 | 12:30 am
    Innovations in Bank Marketing are amazing, and I believe Financial Advisors and Wealth Managers can learn a lot from them. […] The post 3 Digital Marketing Predictions for Banks and Credit Unions in 2015 appeared first on #FinanceMarketingBlog.
  • The magic of words

    Samuel Mignot
    6 Jan 2015 | 9:10 am
    Writing your website content is not an easy challenge. As a Financial Advisor, you know how much it is hard […] The post The magic of words appeared first on #FinanceMarketingBlog.
  • What I am grateful for

    Samuel Mignot
    2 Jan 2015 | 8:43 am
    2014 is over, hurray for 2015! Before heading towards a great new year with tons of projects in mind, I […] The post What I am grateful for appeared first on #FinanceMarketingBlog.
 
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    Broke Bloke Blogs

  • 5 Steps to Generating High Quality Leads

    Broke Bloke
    27 Jan 2015 | 5:51 pm
    One of the most important lessons I learned as a blogger is about building a list. You might have heard the following phrase. The money is in the list. That is true, only if you have a high quality list. List building is a blogger’s way of referring to lead generation. Once you are able […]
  • LinkPatrol Helps Find, Fix and Get Rid Unwanted Outbound links

    Broke Bloke
    26 Jan 2015 | 4:55 pm
    Do you have an old website with hundreds or thousands of articles and external links ? Is your site affected by Google’s Penguin? Are you worried that your website contains links passing critical link juice to bad or spammy sites? If you, like me, have scoured the web for free plugins, or cheap web services […]
  • 4 Simple Tips to Improve Your Blog Conversion Rate

    Broke Bloke
    25 Jan 2015 | 7:28 pm
    Bloggers and businesses alike are constantly looking at gaining new clients be it from offline business or from the web. With the online marketing boom, businesses are constantly trying to figure out what is it really they need to do to get more clients than their competitors. While businesses and bloggers try to understand the blogging and […]
  • 5 Facebook Engagement Tips to Garner Customer Relationship

    Broke Bloke
    24 Jan 2015 | 7:24 pm
    Facebook has been one of the largest sources of traffic to my blog. I get an average 10000 visitors from Facebook. Google analytics does a good job of providing referral traffic information. Its quite interesting that a social network with a few hundred followers on a fan page and a few good people in your […]
  • 5 Tweet Writing Tips To Increase Click Through Rate

    Broke Bloke
    23 Jan 2015 | 5:45 pm
    The power of Twitter has been the most rewarding for bloggers in terms of driving Twitter Traffic  and networking with peers. An easier form of communication, one would say. Twitter is a medium to create awareness for some, generate traffic for many and simply a tool to engage with like minded folks. Social Media has […]
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    Launch Podium

  • The Only 4 Tools You Need For Online Marketing Success

    Mike Parsons
    26 Jan 2015 | 5:00 am
    There is no shortage of Internet tools to help you with your online marketing. In fact, there are WAY too many. A simple search for ‘online marketing tools’ yields millions of results. 218,000,000 to be exact, and the number keeps growing! This can make your search for the right tools overwhelming and frustrating. We’re here to tell you that out of all those options, there are only four that you really need. Really? Only four? You may be asking. Yes, and we can explain why these four are more beneficial than all the other 217,999,996. Here’s what the loop looks like: Website This is…
  • 3 Things That Make Online Marketing Hard and How to Make Them Work For You

    Mike Parsons
    20 Jan 2015 | 4:40 am
    So you’ve decided that you would like to integrate your story into your online marketing. Congratulations! Now, where to begin? The world of online marketing can get pretty confusing. To illustrate this, take a look at an industry snapshot compiled by                                 Chiefmartech.com: Yikes! Our goal with this section is to break down the challenging elements and give you simple ways to manage them. Here is a brief outline of the progression of the journey: Decide on an interesting story you would like to tell Decide how you want to tell it Evaluate the…
  • 3 Ways Storytelling Will Help You Stand Out Online

    Mike Parsons
    12 Jan 2015 | 5:00 am
    Over the last few years, online marketing has become a pivotal factor in the success of a business. For the first time, the entire customer experience is contained in one channel. This is a huge opportunity for connecting with your customers, getting feedback and spreading the word. However, it can also get pretty confusing. It may seem impossible to remember all the marketing acronyms like RTB, DSP, CTA and CTR, but, the good news is… you don’t have to! You can differentiate yourself from the crowd without drowning in statistics and optimization strategies, you can stand out with your…
  • The Modern Storytellers Dilemma And How To Overcome It

    Mike Parsons
    5 Jan 2015 | 5:30 am
    The Internet has opened the door for a new kind of creator. This creator can find promotion, inspiration and profit both individually and as community. It is a great time to be a creator because, for the first time, your work can be seen anywhere in the world with the click of a button! This is all very exciting but it does pose a bit of a dilemma as well. With so many tools, outlets and services, it can be difficult to navigate this infinite platform and use it to your advantage. It is estimated that companies spend around 6 hours a week on social media alone. There is Facebook, Twitter,…
  • LaunchPodium Partners With The Last Mile

    Mike Parsons
    12 Mar 2014 | 12:13 am
    LaunchPodium’s EIR program is available for graduates of The Last Mile. The program aims to equip the graduates with the instruction and guidance needed to transform their business plans into real, operating businesses and organizations. Our goal is to dramatically accelerate entrepreneurs’ sales by utilizing our ‘Minimum Viable Marketing’ loop architecture. In addition, we bring in mentors and tutors to help coach the EIR’s. By focusing on integration of world class web services, we make the entrepreneurs’ dream a reality. We’re committed to the…
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    Cat Crawford

  • January Reads: Posts that have inspired and motivated

    27 Jan 2015 | 11:00 pm
    As you can probably tell, blogging is a huge passion of mine. When people ask me where I get my inspiration from it's simple, blogs. I love what blogging has become and I especially love the amazing business minded young women who have popped up and are taking the internet by storm. This month, with the change of focus here on my blog, I've been reading more blogs than ever. Here are a few of the posts that have really inspired me this month, both in my blogging life and in my personal, non-digital life. Creating Catchy Headlines by Elle & Co - Such a great post to help anyone…
  • Choosing Your Social Media Platform

    25 Jan 2015 | 11:00 pm
    If there's one thing I've learnt during my internships, it's that digital marketing is still in its infancy. The 'pro's' are actually just fumbling along trying to figure things out like the rest of us. The Marketing Executives who have been around for the last few decades, are still trying to wrap their heads around this new and amazing digital platform, capable of inviting them into their consumers homes, no questions asked. Social media has become a huge part of the digital marketing wave. These days, new platforms pop up like daisies. If you are a new blogger, freelancer or just…
  • Personal Branding & Why It's Important

    22 Jan 2015 | 11:00 pm
    When you think of branding, what do you think of? Big businesses? Fancy logos? Coca Cola? It can be hard when you're a freelancer, blogger or small business to think of yourself as a brand, but you are one. If you offer any kind of service, whether it's informative blog posts or a small Etsy shop, you need to start thinking of yourself as a brand if you want to push your business to the next level. Personal branding can take a lot of time and patience, but a lot of it is all about the planning. You might feel eager to get straight into the interesting creative part of branding…
  • Creating An Archive And Why Your Blog Should Have One

    20 Jan 2015 | 11:00 pm
    Since changing the focus of my blog to marketing and SEO for bloggers and creatives, I decided that I needed a good archive page to make sure my older posts don't get lost forever.You'll notice on the navigation bar a page called 'Archive' this houses links to all of the labels I've used on my blog over the last few years and also categorises the posts into month and year. It's very similar to the blogger widget that used to grace my sidebar, but a lot nicer to look at. Having a blog archive never seemed too important to me until now, but there are a few reasons why you should think…
  • SEO Tips For Beginners

    18 Jan 2015 | 11:00 pm
    The world of SEO has always been a tricky ocean to navigate, the reason being is that it is ever changing. Don't let that put you off learning all about it though, it still plays a massive part in the success of your blog or website. Let's start with what SEO actually is and how it works. SEO stands for Search Engine Optimisation, which refers to where your blog/website ranks in the search engines. If you own a beauty blog and you type 'beauty blog' into Google, are you amongst the 1st page results? Those that are will probably have worked on their SEO to get there. Search engines…
 
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    Clearpoint Agency

  • Clearpoint Expands Office with a Remodel and a New Team Member!

    c1earpo1nt
    29 Jan 2015 | 12:00 pm
    We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!
  • Clearpoint Agency Newsletter: Volume 6

    c1earpo1nt
    14 Jan 2015 | 11:37 am
      A CLEAR VIEW  Musings from the Clearpoint blog Substance Or Style? 10 Things to ConsiderWhen Hiring a PR Firm by Clearpoint Agency Vice President Beth Walsh 1. Clearly identify your goals before you start interviewing.When you are clear on what you want to achieve, it will be easier for you to indicate goals and expectations to the prospective agencies. They will be better able to define strategies and assess if they are even the right agency to pitch your business. 2. What experience do they have?Some agencies are focused on B2B or B2C clients; others have had a mix of both – which…
  • Substance Or Style? 10 Things to Consider When Hiring a PR Firm

    c1earpo1nt
    13 Jan 2015 | 10:01 am
    Working with a public relations firm can help your company generate buzz and differentiate against your competition, creating awareness of products and services as well as improving brand identity. A good PR firm will create messaging, develop a customized communications strategy, manage your corporate reputation, communicate with your audiences, pitch the media on your behalf, and even build loyalty with your audiences via social media. But how do you know that you are choosing the right PR firm? What questions should you ask when interviewing agencies? Here are 10 tips that will help you to…
  • The Five Easiest Things You’re NOT Doing for Better SEO

    c1earpo1nt
    26 Nov 2014 | 11:30 am
    Those in the know, know two things about search engine optimization (SEO) – 1) it’s critical to any business that wants more website traffic, and 2) it is constantly evolving. With Google rolling out new algorithms and consistently updating versions of those algorithms, understanding what to do and what not to do is challenging. What is the first thing you do when searching for a service or product? You Google it and see what comes up with organic search first. So does everyone else. A strong SEO strategy will increase your chances of showing up in the first few pages of results. Here are…
  • Clearpoint Agency Ranks Among Top 10 Public Relations Agencies in San Diego!

    c1earpo1nt
    8 Oct 2014 | 10:58 am
    Clearpoint moved up two spots on the San Diego Business Journal’s 2014 ranking of public relations agencies in San Diego, to hit the top 10! A 24 percent increase in billings and the addition of digital marketing services contributed to the surge. Clearpoint also ranks among some of the top firms in the country as reported by topPRagencies.com. “We see this as an affirmation that we are doing great work for clients, and that is what drives us,” said President of Clearpoint Agency, Inc., Bonnie Shaw. “Our incredible staff and focus on client objectives are the keys that allowed us to…
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    Blogger Sidekick

  • 30 Factors to Launch and Run a Successful Business Blog

    Will Blunt
    22 Jan 2015 | 4:00 pm
    There is no universal method to launch and run a successful business blog. In fact, without proper guidance, learning and direction successful execution is far too often out of reach. There are countless levers that need to be pulled, prodded and released simultaneously for your blog to rise to the top. And only a small fraction of blogs ever make it to the top. But the ones that do, the ones that persist, the ones that grind away even when it feels like the wheels are spinning; they reap the rewards. The rewards of a successful business blog are endless. If you are at the top of the pops…
  • How Blogging Contributes to Business Growth [Infographic]

    Will Blunt
    18 Jan 2015 | 3:00 pm
    Are you unsure if blogging is a worthwhile investment for your business? Neil Patel created and shared the below infographic on his Quick Sprout blog. I felt compelled to share it with the Blogger Sidekick community. Why? This infographic presents some undeniable stats, quotes and case studies for why blogging is a great tactic for growing your business online. It’s not just about “thought leadership” or “having a presence”. If planned and executed well, blogging can play an integral role in driving revenue and affecting your bottom line. Here are my key…
  • How to Promote a Blog Post in 4 Steps [SlideShare]

    Will Blunt
    17 Dec 2014 | 4:08 pm
    Just hit publish and traffic will come flooding to your blog right? I wish. Hitting that publish button is barely even the start when it comes to getting your blog discovered. You need to implement a deliberate and systematic way for promoting your blog content. Otherwise there is a big chance that no one will ever read it. You could write a lengthy blog post that hits every touch point about a topic, solves every challenge your customer faces and is super-easy to read. But if your competitor offers a blog post half as good, but they promote it better than you, there is every chance your…
  • How to Write Blog Posts for Search Engines (That Engage Humans)

    Nelson Dias
    10 Dec 2014 | 3:00 pm
    This is a guest contribution from Nelson Dias. Do you want to know how to write blog posts for search engines? Of course you do. You’re a smart content marketer. You know that organic search traffic is valuable and can generate a ton of website traffic and leads. You understand that a well-optimized blog post increases your chances of being found in a competitive digital space. Despite what you might have heard, SEO is not dead. Search engine optimization is alive and well, and many businesses are reaping the benefits of increased online visibility. Sure, this isn’t 2008. Today, it’s…
  • [Infographic] Why Blogging Matters to Your Business

    Will Blunt
    30 Nov 2014 | 4:49 pm
    I wrote a blog post recently for Bluewire Media that outlined a number of reasons why blogging was still important to your business. I decided to turn that post into an infographic and re-purpose it on this blog, which is what you will see below. Visual content is always a big winner in my opinion and re-purposing your best posts is an essential component of an effective online strategy. (Feel free to share this graphic on your site, I have provided the code for you below!) Is blogging dying? If blogging was truly dying, then why would the world’s most adept marketers still be doing it?
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