Content Marketing

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  • Shaking Up Your Business through Social Media

    Find and Convert » Optimize This
    Bernie Borges
    14 Jun 2015 | 6:17 pm
    I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post. The post Shaking Up Your Business through Social Media appeared first on Find and Convert.
  • This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

    Content Marketing Institute » Joe Pulizzi
    Joe Pulizzi
    29 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss the $48 million purchase of content agency King Content and then predict we’ll see an accelerating trend of mergers and acquisitions (M&A) in 2016. Next, we wonder if digital agencies can effectively compete with publishers that are getting aggressive about content marketing and ponder what’s behind Oracle’s purchase of web-page testing firm Maxymiser. Then, we take a deep dive into F+W’s model of audience development and e-commerce,…
  • 5-Step Social Media Blueprint to Grow Newsletter Subscriptions

    CyberAlert Blog
    Alexis Fedor
    1 Sep 2015 | 5:58 am
    By Alexis Fedor When thinking about how to use social media to launch or promote your digital newsletter, there are thousands of potential outlets to consider. The options can be daunting when trying to determine the few that could best serve your needs. A simple five-step process can put you on the right track to [...]The post 5-Step Social Media Blueprint to Grow Newsletter Subscriptions appeared first on CyberAlert Blog.
  • 10 Useful Sites All Marketers Should Save to Their Favorites Bars

    Content Marketing Blog | Inklyo.com
    3 Sep 2015 | 12:53 am
    If you're a marketer who often finds yourself overwhelmed by the sheer volume of marketing resources available online, rest assured that you're not alone. There are many useful sites and apps out there, but that doesn't mean that all of them are right for you. Each marketing expert must determine which marketing resources and sites best suit his or her needs. I've been accumulating my own list of resources over the last little while, each of which occupies its own comfy spot in my Favorites bar. These useful sites might not all be right for you, but I'm sure that some of the items on my list…
  • 12 Secret Facebook Features Every Marketer Should Use

    Pamorama | Social Media Marketing Blog
    Pam Dyer
    29 Aug 2015 | 4:47 pm
    Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially. The team at Post Planner created the great infographic at the bottom of this post that highlights some secret Facebook features that you can leverage to avoid being overwhelmed. I’ve expanded on their suggestions…
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    Content Marketing Institute » Joe Pulizzi

  • This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

    Joe Pulizzi
    29 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss the $48 million purchase of content agency King Content and then predict we’ll see an accelerating trend of mergers and acquisitions (M&A) in 2016. Next, we wonder if digital agencies can effectively compete with publishers that are getting aggressive about content marketing and ponder what’s behind Oracle’s purchase of web-page testing firm Maxymiser. Then, we take a deep dive into F+W’s model of audience development and e-commerce,…
  • Native Advertising Is Not Content Marketing

    Joe Pulizzi
    26 Aug 2015 | 2:00 am
    When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), custom publishing, custom content. The good news is that most people today call it content marketing. As I mentioned in a…
  • This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

    Joe Pulizzi
    22 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss the “advertising apocalypse” that’s become a critical issue for publishers – and why it’s an opportunity for brands. Next, we ponder the blurring line between journalists and content marketers and agree what should be done about authors who hijack the term “content marketing.” Finally, we lament the ad hoc state of content creation in many organizations today, and encourage marketers to focus on something else that will…
  • This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising

    Joe Pulizzi
    15 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I weigh in on the debate between online and TV-based content advertising – which isn’t really a battle at all. We agree with Facebook’s decision to roll out its new Live video program only to celebrities and ponder an Uber-like model that agencies of the near future may adopt to meet the evolving needs of their clients. Rants and raves include a new web documentary video series sponsored by MillerCoors that highlights artisanal products and their…
  • Why Startups Trump Large Enterprises in Content Marketing Every Time

    Joe Pulizzi
    10 Aug 2015 | 2:00 am
    For the past 15 years, I’ve focused most of my content marketing time on the largest of large businesses. This means dealing with politics, silos, budget issues, and agency relations. In large enterprises, content marketing is a complex beast, hard to move without significant culture change. The hardest part? Doing something differently from how they’ve done it in the past (which is mostly paid media). Enter the research for my new book, Content Inc. In preparation, Clare McDermott, editor of Chief Content Officer magazine, and I interviewed dozens of entrepreneurs. In almost every case,…
 
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    Online Marketing Blog - TopRank®

  • Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

    Lee Odden
    2 Sep 2015 | 3:00 am
    What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft. In Jeff’s role at Microsoft, he has driven cross product and team collaboration, supported multiple product releases and believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service. In this interview, Jeff…
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    Debbie Friez
    1 Sep 2015 | 3:30 am
    Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts. “Social media enables relationships to be built regardless of traditional barriers like distance or language. For brands, this provides a forum to listen and learn – and if you’re smart, take action based off of…
  • How to Improve Influencer Engagement? Avoid These 50 Fails

    Lee Odden
    31 Aug 2015 | 3:00 am
    Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers. Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of…
  • Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

    Ben Brausen
    28 Aug 2015 | 2:45 am
    The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made? With numbers in the billions, the findings may (or may not) surprise you. Social Media Today Twitter Introduces New Audience Platform – Twitter continues to push out updates in its ongoing efforts to improve the functionality…
  • Book Review & Interview: Content Inc. by Joe Pulizzi

    Ashley Zeckman
    27 Aug 2015 | 3:30 am
    The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and Amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal experiences building Content Marketing Institute and advice businesses can follow to create an actionable content business model. Content Inc. takes readers down the logical path from starting their journey, to monetization and…
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    Copyblogger

  • Dan Pink on the State of Free Agent Nation in 2015 (And Beyond)

    Rainmaker.FM
    2 Sep 2015 | 2:00 pm
    In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled “Free Agent Nation” appeared in a young magazine called Fast Company, and a career was launched. That article proved viable demand and led to a book deal. The interesting intersection here is that another young man who had quit his job to become a writer was featured in the book version of Free Agent Nation, and that young man was Brian Clark. Oh yeah … the first guy’s name is Daniel Pink. He’s written five provocative books, including three long-running New York Times…
  • Hot Seat: Grilling Jerod Morris on Using Audio Content to Seed a Content Arsenal

    Rainmaker.FM
    2 Sep 2015 | 1:00 pm
    This week’s episode of The Lede begins a three-part series in which Pamela “Battle-ax” Wilson joins Jerod Morris and Demian Farnworth, and the three take turns in the hot seat. This week, it’s Jerod’s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy. The basis for this episode is the webinar that Jerod hosted with Brian Clark on August 27, 2015. If you missed that webinar, you can view the replay here: Start a Podcast to Attract Attention and Seed Your Content Library The big idea of the webinar was…
  • How to Become an Expert in Your Field and Love What You Do

    Rainmaker.FM
    2 Sep 2015 | 12:00 pm
    Today’s guest on Hack the Entrepreneur is an author, speaker, personal transition expert, educator, strategic advisor, and most of all, an entrepreneur. She has authored several incredible books, including her most recent, Business Dating: Applying Relationship Rules in Business for Ultimate Success. She has passionately served professionals as a coach and mentor for 15 years and says she empowers others to shed limiting beliefs, dream big, and go for what they truly want. She is also the CEO and President of Honorée Enterprises, Inc., which provides coaching and mentoring in business,…
  • How to Turn Bad News into Happy Customers

    Rainmaker.FM
    2 Sep 2015 | 11:00 am
    Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message. In this session, Confessions of a Pink-Haired Marketer host Sonia Simone breaks down a well-crafted “negative” message and pulls out the elements that make it work. Sonia also talks about the psychology of pricing and what your prices communicate about your business. Also in this 26-minute episode of Confessions of a Pink-Haired Marketer … A masterful example of a price increase The formula…
  • The Episode that Explains the Future of Rough Draft

    Rainmaker.FM
    2 Sep 2015 | 10:00 am
    So, Rough Draft is making a few changes. Good changes. Three in fact. One, after this episode, host Demian Farnworth is taking a break for a month. A month to clear his head. A month to plan the next 100 episodes, namely the content and the format. Listen to this 12-minute episode to learn about the other two changes. Plus, find out Demian’s picks for the 10 best shows of the last 100 episodes of Rough Draft (he cheats a little on this one). This is also your opportunity to tell Demian about your favorite shows — and he’ll share them on episode 101. Also, let him know how…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Business Blogging Time-Saving Tips for You (and Your Cat)

    Patsi Krakoff
    26 Aug 2015 | 4:26 am
    When it comes to business blogging, how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in the rainy season, when the heat of the Summer is tempered by the cool nightly rains. Which brings our year-round average temp to a mild 73.  Not bad when you’re a tennis enthusiast and enjoy time outdoors.  Which is why it’s even more important to me to save time when blogging.
  • Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…

    Patsi Krakoff
    22 Aug 2015 | 11:59 am
    As I’ve shared in previous posts,  the value of social proof — referrals, recommendations, and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as…
  • Client Testimonials: Readers Know When They’re Phony

    Patsi Krakoff
    16 Jul 2015 | 4:24 am
    There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services.  But if you don’t have a lot of clients, or you’re starting a new business or product, how do you get quality client testimonials? I get asked about this by some of my consulting clients. Nothing can backfire and destroy trust and credibility more quickly than phony testimonials. I was working with a client who – now that he owned his own business – didn’t feel comfortable using testimonials he had acquired when he was part of a team effort,…
  • How to Make Social Proof Work for You

    Patsi Krakoff
    8 Jul 2015 | 4:53 am
    When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. In my previous post, Social Proof: Why It’s So Important, I reported on research that showed travel destinations with…
  • Social Proof: Why It’s So Important

    Patsi Krakoff
    26 Jun 2015 | 5:04 am
    Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Do you remember the landmark book Influence, by Robert Cialdini?  He wrote about six weapons of influence, and it turns out, social proof is one of the most…
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    Influential Marketing

  • The Death Of Gender (And What It Means For Marketing)

    Rohit
    19 Aug 2015 | 4:03 pm
    There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add a gender neutral pronoun to its official dictionary. At the same time, Facebook expanded their already broad 58 gender options to now allow a custom unlimited field for users to designate their own gender identities. In May, Time magazine published a cover story about the…
  • The 5 Worst Habits Of Selfish Brands

    Rohit
    16 Jul 2015 | 11:43 am
    Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term revenue instead of long term value. They look at customers are only a necessity on their way to making a profit. And they make the world a worse place. The good news is consumers have more ways than ever to filter these brands out and expose their selfishness as a warning to…
  • How Amazon Might Accidentally Kill Creativity

    Rohit
    23 Jun 2015 | 1:51 pm
    I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t do is read most of them cover to cover. Yet some of the most lasting ideas that I get from books come from reading them in bursts. I consume books and ideas the same way travelers consume frequent flier miles – as momentary rewards to be redeemed at a later date. Books can share powerful ideas that…
  • How Reverse Retail Is Changing The Way We Buy

    Rohit
    16 Jun 2015 | 5:44 am
    About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer like Amazon) and completing their purpose. Was showrooming going to destroy the retail business? This was one of the main questions speakers tackled at the National Retail Federation’s annual Expo event early that year. And the research didn’t…
  • A Short And Hopeful History Of Social Media

    Rohit
    9 Jun 2015 | 1:23 am
    Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it as a place for venting. Flight delays, rude waiters, critiquing the latest episode of our favorite TV show were all common topics. No one really cared, but that was ok because hardly anyone was really paying attention anyway. After all, the point of venting is usually inherently selfish to make…
 
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    David Meerman Scott - Web Ink Now

  • 8 Tips for Creating a Buyer-Centric Website

    David Meerman Scott
    2 Sep 2015 | 12:28 pm
    The online relationship begins the second a potential customer hits your homepage. The first thing he or she needs to find is a self-reflection. That's why you must organize your site with content for each of your distinct buyer personas.
  • Are You Selling When Buyers Are Ready?

    David Meerman Scott
    25 Aug 2015 | 12:24 pm
    Today, buyers are in charge. Google is our first stop during any shopping excursion. We check out a company’s site and blog and YouTube channel before considering doing business with them. We fire up LinkedIn an hour before an initial business meeting. We check out the CEO’s Twitter feed to see what she is up to.
  • Restoring the Human Touch: The Compelling Power of Authenticity

    David Meerman Scott
    19 Aug 2015 | 12:40 pm
    People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. There was a personal touch. If there was good service at a fair price and maybe a kind word and a smile, you had a business relationship that lasted for many years.
  • Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

    David Meerman Scott
    12 Aug 2015 | 1:54 pm
    I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.
  • #GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

    David Meerman Scott
    6 Aug 2015 | 9:33 am
    Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00. My specific advice to Donald Trump is to live tweet from the stage during the debate!
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    Conversation Agent - Valeria Maltoni

  • 3 Ways the Brain Creates Meaning

    Valeria Maltoni
    2 Sep 2015 | 2:40 am
    This above here courtesy of James Burton is a visual sketch of my 25-minute talk on making learning a habit at Dare Conference this past May. Animation, graphics, and illustrations create meaning and James captured the gist of what I was trying to convey nicely in a small space. In a short video, information designer Tom Wujec helps us visualize how three areas of the brain help us understand words, images, feelings, and connections. A fellow at Autodesk, Wujec begins by showing a similar visual summary to past TED talks and proceeds to demonstrate why the answer to “Why does it work?” is…
  • How Intelligence and Smart Thinking are not the Same

    Valeria Maltoni
    1 Sep 2015 | 2:35 am
    “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”  [Peter Drucker] IQ test predict very little about performance. Smart thinking is not an innate quality but rather a skill we can cultivate. Each of has the capacity to learn to be smarter. Science confirms that being smart is a skill we can acquire. The answer, or rather a better question says Art Markman sits at the intersection of diverse studies of the mind -- from psychology to linguistics, philosophy, and learning science. Because the mind is such a great mystery, we cannot…
  • What do you Think About Machines that Think?

    Valeria Maltoni
    31 Aug 2015 | 2:12 am
    Saying that something is “cutting-edge” is shortcut to implying it represents the most advanced position in a field. The edge, away from the center, is where experiments take place new ideas take form. Using conversation as a technology, Edge.org was founded to invite the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves. Each year is marked by a question. For 2015, the question is What do you think about machines that think? Daniel C. Dennet, Philosopher; Austin B. Fletcher Professor of Philosophy,…
  • How to Age Gracefully: Stay Weird

    Valeria Maltoni
    30 Aug 2015 | 9:19 am
    After 11 years, CBC Radio's WireTap comes to a close. In his farewell message#, show creator Jonathan Goldstein says: A while ago, we did a radio story that seemed to have stuck with people. We decided to invite listeners down to the CBC and make it into a video. It's all about growing up and how that process never ends. How to Age Gracefully from Andrew Norton on Vimeo Everything changes, some things end to make room for new things: If you're lucky in life you might get to work with people who make you better than you are...
  • In Real Life there are Always More than Two Doors

    Valeria Maltoni
    28 Aug 2015 | 2:36 am
    Reality is complex, it rarely offers two choices. We are often called to make decisions with not much to go on. Because our formative years are the most filled with challenges and choices that will impact our future selves as we are in the process of discovering or deciding who we are, it's important we learn to approach questions from multiple sides. Rebecca Stead's new book, Goodbye Stranger -- a novel about friendship, family, love, and the challenges facing middle school youth today -- deals specifically with those challenges through the perspectives of the people who live them. In an…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Your blog is boring. Upgrade to a hub

    Chris Lakin
    2 Sep 2015 | 10:11 am
    Let me start with a disclaimer. If you haven’t started blogging, get a plan together and start. Don’t write just for the sake of writing, but create a strategy around what you’ll write about and then actually do it. Publishing content on a regular basis benefits search engine visibility and audience building. If you are already consistently publishing content but haven’t made any changes to your blog’s structure in the last few years, I’ve got a painful truth to share: Your blog is boring. It’s not the content I’m talking about –…
  • Pure Bragging: Two Cool New Portent Thingamabobs

    Ian Lurie
    28 Aug 2015 | 10:53 am
    Note: Right now I’m bragging, but Blake has promised he’ll soon write a post about how he actually did this stuff. So you might want to subscribe to the blog using that form on the right over there. See what I just did? Marketing!!! Our resident all-things-user-experience nerd just developed two new site feature/thingamabobs (that’s a technical term). I’m kvelling a bit: Keyboard-only site search and contextual navigation Open our site in a new browser window. Then just start typing (no clicking, just type). Type the word ‘dragons’ and click enter. Go ahead. I’ll wait. How…
  • Maximize Profitability on Your Branded PPC

    Ryan Moothart
    20 Aug 2015 | 4:39 pm
    Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was that “Alphabet”?  But!  After that, bidding on branded search terms is top of the list.  The logic is crazy simple: you don’t want competitors bidding on your brand name, and showing ads for their products before yours. Better still, running a branded search campaign in your…
  • Quick Guide to Google Tag Manager Fundamentals Exams

    Timothy Gillman
    18 Aug 2015 | 6:00 am
    Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man. For everyone else – Imagine if every company with a website had someone who could handily manage site tags. User experience across the entire internet would be faster, simpler, and ultimately more enjoyable. Remember, this is all about actually using…
  • 10 Phrases That May Get You Fired (By Your Agency)

    Ian Lurie
    13 Aug 2015 | 7:51 am
    I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping to eat words and crap content. It’s as likely as me eating lead and crapping gold. “I want to pay you by the link.” Excellent! I’m going to charge $5/link. Then, I’m going to go to Fiverr.com and buy 10,000 links for $5. That model works. For me,…
 
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    Brian Solis

  • The 10 Commandments of Content Marketing

    Brian Solis
    1 Sep 2015 | 6:42 am
    Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They measure activity. And, whether or not that activity…
  • Attention is a Gift: Once you have my attention, why should I care?

    Brian Solis
    25 Aug 2015 | 5:40 am
    I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part of the noise and not the signal. It’s easy to fall into this trap though as all day today, you’ll get stuck in meetings where you’ll…
  • What Do You Stand For? #WDYSF

    Brian Solis
    17 Aug 2015 | 9:04 am
    To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourself…What do you stand for? It’s an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it doesn’t matter. If we do not see it differently, we cannot approach it differently. If we cannot show up humble yet poised to offer…
  • It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?

    Brian Solis
    11 Aug 2015 | 12:07 pm
    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited to share my thoughts alongside a very enchanting and sage MaryKay Kopf, CMO at Electrolux.
  • Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

    Brian Solis
    3 Aug 2015 | 5:52 am
    What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that marketers shouldn’t think of Millennials as a generation based on age, but on living a connected lifestyle. I…
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    The Toad Stool by Alan Wolk

  • Recaps Are The New Water Cooler

    6 Aug 2015 | 12:01 pm
    Originally published at TV[R]EV on August 6, 2015Like many people these days, the vast majority of my TV viewing is done on a time-shifted basis. Sometimes I’ll binge a series long after it’s off the air, other times I’ll catch up with a show that’s in-season, only I’ll do so  intermittently, in bursts. But however I’m doing it, the one thing I miss is that water cooler conversation, the ability to trade notes with friends and co-workers who’ve also just seen the same show.That’s not happening these days. Particularly when I finish watching at 2 in the morning.
  • Virtual Reality: The Future of Entertainment or Just Another 3D?

    6 Aug 2015 | 9:00 am
    Originally published at TDG Research on August 6, 2015Virtual Reality’ (or ‘VR’) is a term bandied about a lot these days, particularly in the entertainment industry. It’s supposed to be the ‘next big thing,’ a medium that changes the entire notion of storytelling by making it more immersive, more realistic, and (you guessed it) more reliant on technology.At the same time, many observers hear the words ‘Virtual Reality’ and immediately roll their eyes, recalling 3D, Second Life, and other technologies widely touted as the ‘next big thing’ only to flop.So is VR just another…
  • The Shot Heard Round The World?

    30 Jul 2015 | 11:35 am
    Originally published at TDG Research on July 30, 2015In TDG’s April 2015 report on OTT TV Advertising, we predicted that the artificial division between OTT and linear TV streams of the same broadcast would cease to exist within five years, at least for advertising purposes. Lo and behold, what should we see this week, but that CBS is going to run the same ads on the 2016 Super Bowl regardless of whether you’re watching the game through your set-top box or through your iPad.Is this revolution already being televised or is CBS just slightly ahead of the game?READ THE REST AT TDG RESEARCH
  • TV’s Customer Experience Continues Its Downward Spiral

    28 Jul 2015 | 11:01 am
    Originally published at TV[R]EV on July 28, 2015File this under “and then they wonder why no one likes them”:A new study from Verizon’s AOL unit shows that despite plummeting live viewership numbers, the amount of TV advertising is actually UP.Commercials now take up an average of seven minutes and 30 seconds of every thirty minute show, versus seven minutes and 7 seconds in 2011. What’s more, the number of 15-second spots climbed to 37.6% from 32.1% over the same time period.That means not only are viewers being subjected to longer ad pods but they’re also being subject…
  • VidCon – Ignore It At Your Own Risk

    23 Jul 2015 | 11:33 am
    Originally published at TDG Research on July 23, 2015VidCon is taking place this week in Anaheim. What started out as a convention for teenage fans of YouTube stars has turned into one of the premier events of the entertainment industry, with 21,000 attendees, and sponsors like Kia, Taco Bell, Best Buy, Panasonic, and Canon. Media executives that ignore this conference do so at their own peril.As VidCon sponsors and attendees are figuring out, interruptive advertising is not the best way to reach Gen Z and Late Millennials. Rather, they are turning to more social-based outreach like…
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    Servant of Chaos

  • Thinking Ahead of the Agency Curve

    Gavin Heaton
    26 Aug 2015 | 4:42 pm
    Many years ago I was setting up a digital team within an agency and a great brief came across my desk. It was a make or break opportunity. It came from our largest client and it took quite a deal of negotiation to even be included – and all eyes turned towards what was then, a fledgling capability. The brief asked clearly and simply – “should we build our own site or should we just advertise on other sites?” My response at the time continues to be my mantra for digital (or even business) strategy: Share the message, own the destination What I was arguing for was the creation of a…
  • How to Get Your Board Onboard with Digital

    Gavin Heaton
    23 Aug 2015 | 5:00 pm
    When the eConsultancy/Marketo State of Digital Marketing report for Australia and New Zealand was released recently, it revealed a number of worrying trends. Not only was knowledge of digital ranked as “very poor” in 10% of organisations – up from 4% in 2014 – but a massive 63% rated this knowledge at “Okay” or less. Only 7% rated their digital knowledge as “excellent”. All of these leading indicators of digital skill and organisational capacity are trending down. But more worrying is the dearth of digital leadership at the Board and Senior Executive levels. Only 9% of…
  • Autobots, Decepticons, Technology and the New World Order #MarketingNation

    Gavin Heaton
    21 Aug 2015 | 12:50 am
    We all say that the world has changed. That the customer is at the centre of our business and marketing strategies. We say that our marketing teams are going to spend more on technology than our tech teams. And we say that customer experience is at the heart of what we do as businesses. But is this all talk? Or is it smoke and mirrors? On Friday, August 28, 2015, the Marketo Marketing Nation roadshow rolls into town – and the agenda promises to answer these questions and more. With keynotes from Marketo CEO, Phil Fernandez and firebrand CMO of Xero, Andy Lark, it promises to be a great day…
  • When a Brand Ambassador Takes Control

    Gavin Heaton
    14 Aug 2015 | 1:00 pm
    They say that you can’t control social media. They say that the message is in the hands of your customers. But is it really? What happens when that customer is on your side. And which side, exactly, is that? During the US summer, Target received a range of online complaints about gender focused signage. In response, the company decided to take on the feedback and transform the shopping experience, making it more gender neutral. Don’t do this, @Target pic.twitter.com/cfh3cp5Nqa — Abi Bechtel (@abianne) June 1, 2015 In making this kind of change, Target no doubt, expected some…
  • The State of Social Media in 2015 – A Future Business Roadmap

    Gavin Heaton
    13 Aug 2015 | 11:37 pm
    I do love a review of social media. It reminds me of how far we’ve come and maybe gives an inkling of where we might go. It can also provide a guide by which you can assess, review and benchmark your clients and their activities. BUT. And with social media there is always a BUT. For the vast majority of those who work in social media roles, or who work in social media with their clients, reports such as the Percolate State of Social Media 2015 are more practical than you might expect. For they provide a roadmap to future business capability. That’s not a benchmark, it’s a…
 
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    www.vanksen.com

  • Domain names with diacritical signs and non-Latin characters

    mmauchoffe
    19 Aug 2015 | 1:39 am
    When the domain name system was introduced in the middle of the 80s, every domain name could only include any letter of the standard Latin alphabet from a to z, any number from 0 to 9 as well as hyphens, provided that the chosen name didn’t start nor end with a hyphen. The first domain names with diacritical signs (ex. café.com, bücher.ch…) as well as in languages that used other alphabets like Arabic or Japanese (ex. للمهندسين.com, 大和.jp…) appeared in the beginning of the 2000s.  While the second category always kept an extension in Latin characters, some new extensions…
  • Domain name and privacy

    stevegobin
    26 Jun 2015 | 12:24 am
      When you register a domain name, your domain name provider requests you to provide some personal data such as your address, phone number and e-mail address.  Your provider on his side has to include some of these data in a publicly accessible database commonly called “Whois”.  This database is intended to allow anyone to find the registrant of any domain name in order to contact that registrant if necessary. The type of information that has to be included in the Whois database and that is hence publicly available varies between the domain name extensions.  Some extension…
  • Google Pigeon: local SEO is changing. Are you ready for the adjustments?

    mmauchoffe
    26 Jun 2015 | 12:09 am
    Google Pigeon is an update of Google’s algorithm, which aims to improve the way local search data is processed. Launched in the USA a year ago, this update was also launched in France and internationally at the beginning of June. Let’s have a look at the impact that this evolution will have on your local searches… What are the changes? Not so long ago, it was not uncommon to be presented with seven Google Maps results when searching for a “plumber in Lille”, as shown in the example below (from google.fr).   Here are the Googlesearch results we were used to; the launch of Google…
  • Awaken your inner child with Disney

    mmauchoffe
    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
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    Web Strategy by Jeremiah

  • The Collaborative Economy Defined

    jeremiah_owyang
    27 Aug 2015 | 6:25 am
      The Collaborative Economy defined: An economic model where commonly available technologies enable people to get what they need from each other.   There are over 37 terms being used for this market, but the one that makes the most sense in terms of scope and accuracy is the Collaborative Economy. The above image is a screen capture from my powerpoint slide that I use in presentations, research, publications and with the Crowd Companies council, that we founded at the end of 2013. The honeycomb metaphor is an apt one; as it’s a representation of many individuals working…
  • Get Data and Stats for your Collaborative Economy Research

    jeremiah_owyang
    21 Aug 2015 | 6:39 am
    As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market. Each of the three sheets are in continual production and improvement. They don’t stay static for long. Although you cannot edit the online sheets, you can download the files, then edit, splice, or use in your own presentations at will. The first sheet, Startup Funding in the Collaborative Economy, is the most developed, with over a dozen tabs, which include analysis,…
  • Collaborative Startups Shift from Contractor to Employee Relationships

    jeremiah_owyang
    30 Jul 2015 | 10:14 am
    On-demand startups, which are a subset of the Collaborative Economy, have been under scrutiny on worker treatment. They’re under the magnifying glass more than ever. This new industry, which was birthed  the 2008 recession, provided rise to the “gig” worker, or independent contractors. These part-time workers were offering their idle time, working multiple jobs, and offering their spare bedrooms to make ends meet. Many of the workers see the benefits of “being their own boss” as they can choose the time, service, and how they work –rather than reporting to a salaried job. In past…
  • Large Companies Ramp Up Adoption in the Collaborative Economy

    jeremiah_owyang
    20 Jul 2015 | 10:18 pm
    The Collaborative Economy market is growing at an accelerated rate. Not only is adoption increasing by individuals at a rapid pace, but the VCs have invested a massive $16 Billion to pad the war chests of these disruptive P2P commerce startups. Corporations aren’t standing on the sidelines waiting to be disrupted, the progressive companies are leading the charge by deploying these same strategies and technologies. The following three slides show market growth, adoption by brands, and indicate how companies are deploying, you can view all the data in a Google Sheet, live on the web and…
  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    jeremiah_owyang
    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
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    Drew's Marketing Minute

  • No one wants to be sold

    Drew McLellan
    31 Aug 2015 | 8:30 am
    Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores.  Beyond the merchandise they have – what do you love about going there?  Odds are your favorite stores became your favorites because of the experience you had.  So you go back […] The post No one wants to be sold appeared first on Drew's Marketing Minute.
  • Dollar cost averaging equals marketing

    Drew McLellan
    17 Aug 2015 | 5:37 am
    If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or drop like a rock. Which is how the whole concept of dollar cost averaging came to be. According to Investopedia.com, […] The post Dollar cost averaging equals marketing appeared first on Drew's Marketing Minute.
  • Fundraising is marketing

    Drew McLellan
    4 Aug 2015 | 1:30 pm
    Let’s face it — fundraising is marketing. I love the stories of the good old days in my community.  You’ve probably already heard the same sorts of stories in your community too.  How the “founding fathers” would gather over coffee and when the community had a need, they’d each pull out their checkbook and invest in […] The post Fundraising is marketing appeared first on Drew's Marketing Minute.
  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for […] The post Pinpoint your sweet spot customers appeared first on Drew's Marketing Minute.
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so […] The post Playbook for word of mouth appeared first on Drew's Marketing Minute.
 
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    Seth Godin's Blog on marketing, tribes and respect

  • No one knows

    Seth Godin
    2 Sep 2015 | 2:36 am
    No one knows the right answer, no one knows precisely what will happen, no one can produce the desired future, on demand. Some people are better at guessing than others, but not by much. The people who are supposed to know rejected Harry Potter, Tracy Chapman and the Beatles. The people who are supposed to know sell stocks just before they go up, and give us rules of thumb that don't pan out. If you mistakenly believe that there's someone who knows, you're likely to decide that whoever that person it is, it's not you. And if it's not you, what a great reason to hesitate. In fact, the gap…
  • "Don't touch it, you might break it."

    Seth Godin
    1 Sep 2015 | 7:52 am
    This is, of course, the opposite of, "Touch it, you can make it better." What's the default where you work?        
  • Failing, again

    Seth Godin
    1 Sep 2015 | 1:37 am
    Pema Chodron's new book is out this month. I was rendered speechless by her invitation to write the short foreword for the book, the first time I've ever agreed to do this. She's a caring, generous, magical person, a teacher with a special voice, one worth listening to. Why buy a book about failing? Because success is easier to deal with and you're probably doing fine with that. Because your narrative about failing is keeping you from succeeding. And because you will have far more chances to fail than you know what to do with... PS if you sign up this week, at this link, Sounds…
  • Day traders rarely make history

    Seth Godin
    31 Aug 2015 | 3:28 am
    The short-term stuff is pretty easy to do well. Respond to incoming. Check it off your list. Next! The long-term stuff, on the other hand, is so easy to postpone, because tomorrow always sounds promising. And so we might hesitate to define the next project, or look for a new job, or visualize something that breaks what we're already used to. Two thoughts: a. Keep them separate. The best way to avoid long-term work is to be exposed to juicy short-term urgencies. b. Hesitate before spending your most alert and dedicated work time on the short-term tasks.  Day trading might be fun, but we…
  • Contempt is contagious

    Seth Godin
    30 Aug 2015 | 1:55 am
    The only emotion that spreads more reliably is panic. Contempt is caused by fear and by shame and it looks like disgust. It's very hard to recover once you receive contempt from someone else, and often, our response is to dump it on someone else. If you want to be respected by your customers/peers/partners/competitors/constituents, the best way is to begin by respecting them and the opportunity they are giving you. And the best way to avoid contempt is to look for your fear.        
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    Find and Convert » Optimize This

  • 2 Reasons Brand Marketers Are Afraid of Podcasting

    Bernie Borges
    9 Aug 2015 | 7:05 pm
    Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it? The post 2 Reasons Brand Marketers Are Afraid of Podcasting appeared first on Find and Convert.
  • Why You Should Help Your Employees Become Influential

    Bernie Borges
    24 Jul 2015 | 10:47 am
    The employees who live and breath your company's brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer. The post Why You Should Help Your Employees Become Influential appeared first on Find and Convert.
  • How to Attract Millennials With Your B2B Marketing

    Meaghan Alvarado
    9 Jul 2015 | 6:32 am
    As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher. The post How to Attract Millennials With Your B2B Marketing appeared first on Find and Convert.
  • Shaking Up Your Business through Social Media

    Bernie Borges
    14 Jun 2015 | 6:17 pm
    I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post. The post Shaking Up Your Business through Social Media appeared first on Find and Convert.
  • Why Your Keywords Are Cannibalizing Your Content Strategy

    Stacy Jackson
    1 Jun 2015 | 1:30 am
    People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […] The post Why Your Keywords Are Cannibalizing Your Content Strategy appeared first on Find and Convert.
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    Direct Marketing Observations

  • The Secret to Digital Innovation in an App Centric World

    marc meyer
    2 Sep 2015 | 9:33 am
    I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this. It starts with one person. It’s born from one idea. You take that one idea and you make it better. You take one thing about that original idea and you tweak it. You find one person who can see your vision and you become one. Then you find another. You find that one competitor and you beat them or you take…
  • Ashley Madison and the Case for In the Moment Marketing

    marc meyer
    20 Aug 2015 | 9:24 am
    Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. Think Bitcoins and Silk Road but in the name of cheating… For those in the know, this is just another notch in the belt of just how “nonprivate” your privacy is and how your data is, for wont of a better analogy, nothing more than sargassum…
  • What’s the Sweet Spot for Content Marketing?

    marc meyer
    17 Apr 2015 | 8:31 am
    It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. We don’t really. We have an idea but as the sophistication of our digital world becomes more…
  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
 
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    Occam's Razor by Avinash Kaushik

  • Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

    Avinash Kaushik
    11 Aug 2015 | 1:56 am
    Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There are other great reasons as well. Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package…
  • See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
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    SuccessWorks

  • 5 SEO Client Types to Avoid at All Costs

    Heather Lloyd-Martin
    2 Sep 2015 | 3:30 am
    Why am I reprinting this post? I just got off the phone with a “Taylor Swift” prospect and thought, “Yup, this is one client to stay far, far away from.” If you find yourself hiring the wrong clients (and paying in blood, sweat and lost income,) you’ll want to read this post.  Do you instantly hit [...] The post 5 SEO Client Types to Avoid at All Costs appeared first on SuccessWorks.
  • 4 Ways Training Can Land You More Freelance Writing Gigs

    Tracy Mallette
    27 Aug 2015 | 3:30 am
    As a freelance writer, you know that competition for writing gigs is fierce! You’ve all heard the dreaded “everyone’s a writer” phrase, which devalues the work of really great writers. But wannabe professional writers aren’t your only challenge. Websites like Elance (yes, I’ve got a profile on there, too – *hangs head in shame*), pit freelance writers against [...] The post 4 Ways Training Can Land You More Freelance Writing Gigs appeared first on SuccessWorks.
  • The Semantic Web & Knowledge Graph with Bill Slawski

    Laura Crest
    20 Aug 2015 | 5:55 am
    As the go-to expert for all things Google patents for some ten years now, Bill Slawski of SEO by the Sea has made an art and science of predicting and explaining the deep water currents driving search engine results. Lately, Bill has focused on the changes to search results brought on by Google’s “Knowledge Graph” and [...] The post The Semantic Web & Knowledge Graph with Bill Slawski appeared first on SuccessWorks.
  • 5 Expert Promotion Tips to Rock Your Blog

    Laura Crest
    13 Aug 2015 | 3:00 am
    You’ve crafted a great blog post. Now what? If you answered “promote it” — which of course you did — then you’re absolutely right! As you know, all the time and effort you’ve poured into your creation amounts to zero if it’s not reaching your intended audience. No visibility, no engagement, no social sharing, no Web [...] The post 5 Expert Promotion Tips to Rock Your Blog appeared first on SuccessWorks.
  • Need Blog Post Ideas? Have You Tried These Tips…?

    Heather Lloyd-Martin
    6 Aug 2015 | 5:30 am
    Let’s face it. Magically coming up with blog post ideas is grueling. Sure, you can schedule time to brainstorm post ideas (here’s how to generate over 3,000 a year!). But what about those days when the ideas don’t come, you’re on deadline, and you feel like you’ve written it all before? Don’t get stuck – get inspired, [...] The post Need Blog Post Ideas? Have You Tried These Tips…? appeared first on SuccessWorks.
 
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    Blog

  • The Road to Marketing ROI: A Beginner’s Guide to the Metrics That Matter

    1 Sep 2015 | 6:07 am
    It’s never been more important for marketers to understand their company’s business fundamentals. This sounds obvious. We should know—and understand—how our companies make money, right? Apparently it’s time for a wake up call. A full 80% of CEOs don’t trust their marketing teams, according to new research from Kapost.  Let that sink in. Our job is to develop credible, profitable connections with customers—and with the people that hire us. We must do better. Marketers are under more pressure than ever to measure their impact and prove ROI. To help achieve that goal,…
  • The Conference Circuit: Connect with the PR 20/20 Team This Fall

    31 Aug 2015 | 5:36 am
    “Inspiration doesn't respond to meeting requests. You can’t schedule greatness.” – Jay Baer (@jaybaer)  The grind of everyday life can get to even the most motivated marketers. Sometimes we have to go the extra mile to stay passionate day-in, day-out. It’s just one of the many reasons we are strong believers in the impact of conference season.  Conferences are key to feeling more connected to the marketing community, staying inspired by your profession and learning from the successes (and challenges) of our peers. The PR 20/20 team is gearing up to see many of our…
  • 4 Steps & 60 Minutes to Help You Manage Your Brand Online

    28 Aug 2015 | 5:57 am
    Managing your company’s reputation online is one of the most important things you can do to protect your organization. Yet, despite how easy it is, many business owners and marketers ignore what’s being said about their company online. The result of this ignorance could mean major losses in revenue.
  • Why Marketers Must Think More Like Data Scientists

    27 Aug 2015 | 6:13 am
    This is the first in a series of university spotlights, highlighting how higher education is bridging the marketing talent gap.  90% of the world’s data has been created in the last two years. — IBM For the first time in history, marketers have comprehensive, real-time insight into the buyer journey. As consumers, our actions can be tracked, plotted and aggregated to an unprecedented degree. Open APIs enable integrations with the click of a button, connecting data points across devices. Sophisticated advertising platforms and contextual content make it truly possible to deliver the…
  • Content Marketing World: The Countdown Is On In Cleveland

    24 Aug 2015 | 6:58 am
    3,500 attendees, 225 speakers and more than 550 companies, all in 123 hours … and all in Cleveland, Ohio. The much-anticipated Content Marketing World (CMWorld) is back, and only two weeks away.  From September 8 – 11, thousands of marketers worldwide will unite at the Cleveland Convention Center to hear from some of our industry’s greatest voices. Guest speakers include John Cleese (@JohnCleese), Kristina Halvorson (@halvorson), Jay Baer (@jaybaer), Rand Fishkin (@randfish), Marcus Sheridon (@TheSalesLion), Robert Rose (@Robert_Rose) and Paul Roetzer (@paulroetzer), among many…
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    Social Media Explorer

  • How to Gain 500 Instagram Followers in 7 Days the Honest Way – Pt. 1

    Alex D'Amore
    2 Sep 2015 | 7:19 am
    Instagram’s takeover of social media is indisputable at this point. I dare you to look at any statistics behind the channel’s growth and deny it. As Social Baker reported in 2014, the top 25 IG profiles saw 3.31% engagement per post, where Twitter only saw 0.07%. This makes sense as the average user spends over 20 minutes per day browsing their feed. However, most brands struggle with finding a home on such a visual platform. So naturally, many succumb to quick fixes like purchased followers and likes. But these spam tactics will not work this time around. The Instagram platform is…
  • Social Media News Recap: What You Need to Know for 2016

    Sherman Standberry
    31 Aug 2015 | 7:13 am
    This is a massively exciting time for social. 2015 has been the year that social networks finally took advertising as seriously as it should be. With so much going on, we decided to condense the most important social media news updates to the top 4 that we feel you ab-so-lute-ly have to be aware of coming into the new year. Hold onto your hats because right now 2016 is looking to be one hell of a whirlwind. #1. Instagram Advertising has [finally] Arrived It is official. Instagram advertising has arrived and they are just getting started. Over the past year, Instagram partnered with the top…
  • 5 Crazy Simple Steps for Tracking Your Social ROI

    Alex D'Amore
    27 Aug 2015 | 7:05 am
    Be honest with me, when was the last time you really dived into your Google Analytics account? In 2014, Shareaholic reported that over 31.24% of all traffic to sites was from social media channels. Think about that for a second. One third of every single visit to your site is coming from a social channel, but over 41% of companies claimed to have no idea what impact social had on their bottom line. Uh…what? In this world, the only thing more valuable than money is time. If you’re not tracking your social you’re generously donating your time to the land of lost tweets. This…
  • Who Wins in the Battle of Influencer VS. Advocate Marketing

    Jeff Ernst
    25 Aug 2015 | 7:20 am
    The headlines are scattered with the aftermath and debated value of the social influencer. Kim Kardashian made network news headlines with the story where she and the manufacturer of Diclegis, a morning sickness drug, were warned by the FDA for Kim’s glowing one-sided promotion of the drug with blatant disregard for the minefield that is pharmaceutical advertising. While her millions saw the post (since taken down), the story in the news was how they didn’t follow requirements stating the side effects. The end result – the post is down and the news media has left people with the…
  • Best Practices for the New Age of Social Advertising

    Maggie Malek
    19 Aug 2015 | 7:19 am
    Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the perfect platform for reaching desired audiences with a low-or-no cost threshold. Fast-forward ten years and it’s no secret…
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    RexBlog.com

  • When, Where to Vote Early in the Nashville Run-off Election, 2015

    Rex Hammock
    24 Aug 2015 | 9:15 am
    (via Hammock.com) Nashville is having a run-off election to determine who its next mayor and several metro council members will be. Election Day is September 10, but early voting began last Friday. To find out exactly where and when early voting takes place, the Nashville.gov website sends you to the Davidson County Election Commission’s webpage. There you can download a PDF of a page filled with SHOUTING-OUT ALL-CAPS listing the time the polls will close. (See accompanying image.) Yikes! Rather than complain, some folks at Hammock decided to create something we could share in the…
  • Newest Guilty Pleasure: Documentary Now

    Rex Hammock
    23 Aug 2015 | 7:29 am
    This is a full-length episode of IFC’s new Documentary Now. While this is the first season, in the show they are celebrating it as their 50th anniversary season. Only thing I needed to hear was Fred Amisen and Bill Hader. This episode: Think Nova meets Portlandia meets Vice, but primarily the latter two. Classic: Helen Mirren’s PBS-esque opening. Other episodes satirize other documentary clichés. More clips from the show found here. Warning: Probably not for those who don’t understand the phrase, “Portlandia meets Vice.” Related posts: Brad Feld’s tips…
  • Hey, Let’s Put on a Show

    Rex Hammock
    13 Aug 2015 | 4:53 am
    If you live in Nashville and are looking for a fun way to spend an hour on a Thursday night, here’s a suggestion: Attend the The Ben & Morey Show. I know, I know. This blog is not where you turn for live entertainment tips, but stick with me. First, I must explain, the Ben & Morey Show is a television show, except without the TV. Or perhaps a radio show or podcast, without those either. Perhaps it is streamed, but I’m not sure of that, either. Or maybe it’s available via Periscope. I have no doubt they’ll make it to Periscope one day. For now, however,…
  • A Good Day for Nashville

    Rex Hammock
    7 Aug 2015 | 9:52 am
    (Note: I posted this originally for friends on my Facebook account, but decided I should add it here so that one day, when I forget where I posted it, it will be here.) For those of you who do not live in Nashville, the following item is about a mayoral election we had yesterday — the culmination of a year-long (or longer) campaign between seven candidates in which incredibly large amounts of money were spent by most of the candidates. We now have a run-off between two candidates who, in my opinion, would both would be great mayors. I am relieved this morning, knowing that…
  • Competitive Outrage

    Rex Hammock
    1 Aug 2015 | 2:41 pm
    I haven’t commented on the outrage of the week, the killing of Zimbabwe’s “most beloved lion,” Cecil, by a big game hunting dentist from Minnesota named Walter Palmer. By the time I was aware of the Cecil killing, the internet outrage was far more than anything I could come up with, so I passed even tweeting about it. Besides, the only thing I could think of to say that I hadn’t seen before was how white the dentist’s teeth were — obviously, a Photoshop job. The competitive nature of internet outrage is fascinating. My recent post about the…
 
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    Article Writing & Marketing Insights - EzineArticles Blog

  • End Your Procrastination and Get Back into Writing Mode!

    Derek, Member Support
    21 Aug 2015 | 12:00 pm
    “Procrastination is the thief of time.” – Edward Young Have you ever been serious about writing, but lacked the drive and ambition to actually write anything down? Staring at that blank piece of paper or computer screen can get frustrating, and putting in zero effort is a waste of time. There are a few bold words that describe this lack of motivation. They tend to get in the way of those creative experiences that we crave, but end up neglecting. One of those is the incredibly uninviting word: Procrastination In order to maintain success and keep things rolling with your…
  • 15 Article Writing Questions You Need Answered

    Derek, Member Support
    4 Aug 2015 | 8:01 am
    Let’s Discuss Article Writing Quickly, Shall We? We’ve always been here to help you with your articles and to answer any questions you throw our way. Any author that has been writing articles for a while knows that addressing basic questions are crucial to maintaining long-term success. The following questions related to article writing come up frequently for us. When you’ve gone through our list, think about your own writing. Then make a list to see how many of these questions you would answer differently. Some answers will be quick, so stay alert! 1. Is it a Good Idea to Use My Real…
  • 7 Things You Need to Know About Your Resource Box

    Derek, Member Support
    24 Jun 2015 | 7:00 am
    End Your Article with an Impressive Resource Box The process of article writing has certainly changed in the last few years. Authors were previously rewarded for things that would not meet today’s standards. However, some things haven’t changed. In order to have long-term success as an Expert Author, remember: This is a Selfless Affair. What does this mean, exactly? Your focus should not be about YOU. It should be on giving your readers quality content, including your best tips, suggestions, case studies, and advice they can actually use. The Resource Box at the end of your article is…
  • Top Reasons to Add a Video to Your Squeeze Page

    Derek, Member Support
    5 Jun 2015 | 7:00 am
    Show Your Readers the Real You! Whether it’s promotional content, short films, or unique skills that are on display, videos are “in” more than ever. Placing a video on your squeeze page should be very high on your to-do list, even if you’re just starting out in your business. People have been glued to TV screens since the middle of the 20th century, so it’s time to join in and… Get You on the Tube! With the help of a simple and impactful video on your squeeze page, you’re only further establishing yourself as a force to be reckoned with in your niche. This…
  • 10 Mistakes to Avoid in Becoming an Expert Author

    Derek, Member Support
    12 May 2015 | 12:21 pm
    “Mistakes are always forgivable, if one has the courage to admit them.” – Bruce Lee Everyone makes mistakes in their line of work, and there’s no shame in admitting them! Becoming an expert in any subject requires hard work and dedication, as well as the right mindset to overcome basic challenges. For some writers, the trouble begins with writer’s block and only gets more difficult when deadlines approach and time is running out. For others, mistakes can happen due to poor planning or giving up too early when an extra push is all that is needed to transform failure into success.
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    Jeff Korhan

  • Instinctive Action: How to Maximize Personal Productivity and Energy

    Jeff Korhan
    21 Aug 2015 | 10:01 am
    This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. Jason notes there are many roads one can take to a destination, with none of them being wrong or right. The question is which one is right for you? That understanding can be particularly valuable for business leaders and people working in teams. Instinctive Action Modes Never Change While…
  • Buyers Journey: Mining Insights that Drive Results

    Jeff Korhan
    14 Aug 2015 | 10:52 am
    This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it. Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. Needless to say, Jon is considered to be one of the top experts in customer relationship management (CRM) and sales force automation (SFA). Stop Sending Generic Marketing Messages It should go without…
  • Social Selling: Taking Action for Your Customers

    Jeff Korhan
    5 Aug 2015 | 1:45 am
    This is Episode 47 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we sit down to discuss social selling with Jeffrey Hayzlett, former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. Jeffrey imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles. Think Big Act Bigger You can tell from the title of Jeffrey Hazylett’s new book, Think Big Act Bigger: The Rewards of Being…
  • Meditation Practice: How to Be a Better You

    Jeff Korhan
    16 Jul 2015 | 2:30 am
    This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this espisode we are going to talk about a subject I am very passionate about, and that is the meditation practice. You may be wondering why meditation is being discussed on a business podcast. The reason, in addition to the fact that many of you have asked me to share what I’ve learned as a meditation instructor for nearly 15 years, is that there are many practical benefits to meditation, including greater productivity and creativity, increased energy, and what most people are familiar with – a…
  • Make Marketing Your Art

    Jeff Korhan
    13 Jul 2015 | 8:58 am
    I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to be personal expression through their chosen craft. Not to take anything away from the rest of us, it occured to me the same is true for business owners and employees alike. Whether we think of it that way or not, our work is our art. To have the…
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    Sparksheet

  • In Brazil, Film and TV Law Fosters Industry Boom

    Renata Acioli
    31 Aug 2015 | 9:43 am
    Brazilians are tuning into domestically-produced content. Image of “O Fim do Filme” via Flickr by Universo Produção. Brazil is known for its creativity, its color, its flair. Telenovelas (Brazilian soap operas) are distributed around the world, and now, thanks in part to recent laws that require Brazilian networks to air a certain amount of locally produced content each day, the country’s domestic film and television industry is booming too. Adopted it 2011, Brazil’s pay-TV regulation (Law 12.485) has helped stimulate a surge of content by requiring that TV stations show at…
  • The Public Money and Private Tech Behind Connected Cities

    Mike Lavigne
    4 Aug 2015 | 7:23 am
    Move over phone booths. These tech pylons offer urbanites free Wi-Fi and more. Image via Link NYC. A few weeks after moving to New York City, I watched a friend pick up her buzzing cell phone, screen the caller, and put the phone back down. “I’ll just tell him I was on the subway,” she told me. The moment stuck with me as one of those New York rules: the idiosyncratic behaviors that manifest from the unique, complicated infrastructure New Yorkers navigate every day. I too have used the subway-excuse. But now, some of those rules are changing. With the Metropolitan Transit Authority…
  • David’s Tea: The Brand and Business

    Jeff Swystun
    28 Jul 2015 | 1:14 pm
    The bold sign, in cheerful teal and green, draws your attention. Curious, you peak inside and are greeted by a clean, bright environment and pleasing aromas. The aisles and displays resemble a cosmetic store. The goods are presented as precious keepsakes; the packaging suggests there is an item among them uniquely for you. A fresh-faced staffer attentively waits to answer any questions. Welcome to the new world of tea. David’s Tea was founded in 2008. A newcomer to the centuries old tea business, but one confident that it could make the product relevant to the modern consumer. The…
  • Frequent Flying: A “Class” Act

    Fraser Ballard
    21 Jul 2015 | 12:59 pm
    Most of us live a two-wallet reality. Our main wallet contains the essentials: cash, government identification, credit cards, and passport-sized photos of loved ones from “the awkward years.” The second wallet, however, is a different story. Packed with colored plastic and the promise of lifetime rewards, the second wallet, no doubt a Kenneth Cole brown leather billfold from the late 90s stuffed at the back of a desk drawer, contains loyalty cards. We have them; we use them; we forget to use them; we don’t even remember when we signed up for them. Possibly to receive a discount on…
  • JetBlue Takes High-Speed Wi-Fi Airborne

    Brett Snyder
    14 Jul 2015 | 10:32 am
    JetBlue’s on-board Wi-Fi has modernized to give travelers more. Image by Ryan McGuire via Imcreator. In-flight entertainment has come a long way since its early days with a projector screen and pneumatic headphones. While the last twenty years have seen many airlines invest in expensive in-seat video systems with hundreds if not thousands of entertainment options, some are starting to rethink those investments.  For many carriers, Wi-Fi can serve as an inexpensive and effective entertainment system that travelers love. In some cases, it can even pay for itself. The initial model for…
 
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    contentmasteryguide.com

  • Are List Posts Still Effective on Business Blogs?

    Linda Dessau
    1 Sep 2015 | 11:56 am
    © tostphoto – Fotolia.com As saturated as the web is with list posts today, for most of us lists still hold great value. As business bloggers, lists help us organize our thoughts and get them on paper. For our readers, lists are a predictable and enjoyable way to learn and gather information. Doug Kessler sums it up beautifully in this tweet from the Content Marketing World Twitter chat (#CMWorld): A2: Headlines with numbers (7 Ways…) signal important things: utility, a quick read and some structure. Readers like these! #CMWorld — Doug Kessler (@dougkessler) April 21, 2015 (I…
  • Why Enthusiastic Business Bloggers Lose Steam

    Linda Dessau
    26 Aug 2015 | 7:16 am
    © BillionPhotos.com – Fotolia.com I love enthusiastic bloggers. They know they have knowledge to share, an inspiring story to tell, and passion to tap. They’ve discovered how easy and quick it can be to broadcast their new thoughts to the world via the blog on their business website. That’s why it’s sad when I see them fall prey to these common missteps, which limit whether their blog posts will ever be read or shared. Feeling bewildered and ignored, I know that even the most spirited bloggers can quickly lose steam and stop posting. If this sounds like your experience…
  • How Blogging Gets Real Results for Your Business

    Linda Dessau
    18 Aug 2015 | 11:41 am
    © evencake – Fotolia.com Time and money are both precious commodities in business. As much as I talk about the benefits of blogging, I know people are always looking for concrete evidence that blogging is worth the effort. Janet Barclay recently shared a helpful explanation of the distinct ways blogging will grow your business, and I asked her to expand on her ideas here. Janet and I met online in 2012, and in person in 2013 at WordCamp Toronto. She is the owner of Organized Assistant, where she specializes in helping professional organizers with their business blogging. Thanks for…
  • Top 10 Blogging Tips for Professional Services

    Linda Dessau
    12 Aug 2015 | 7:26 am
    © michaeljung – Fotolia.com When a prospective client is looking for the professional services you provide, they may not be ready to talk to you yet. Instead, they may browse your website to find out more about you. While the other sections of your website can show that person who you are and what you do, your blog shows them just how much you know. Reading your blog gives clients a non-threatening way to interview you at a distance. If they like what they see, it will give them the confidence to contact you directly and take the next step. Here are 10 blogging tips for attracting new…
  • How Blogging Can Be Like a Day at the Spa

    Linda Dessau
    5 Aug 2015 | 1:29 pm
    © lenetsnikolai – Fotolia.com To celebrate our summer birthdays (mine is August 11th if you want to send a card), last weekend my mother, sister and I spent the day together at a spa. We used to see a movie, but last year we upgraded and declared this as our new annual tradition. If blogging still intimidates you, or feels like a beast demanding to be fed, use these short summer months as an opportunity to lighten your approach and even find some joy in the process. Here are three ways that blogging can be like a day at the spa: The planning is one of the best parts. A 2010 research…
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    SchneiderB.com

  • If You Spend Too Much Time Thinking About A Thing, You’ll Never Get It Done

    Brendan Schneider
    29 Aug 2015 | 2:00 am
    “If you spend too much time thinking about a thing, you’ll never get it done.” ~Bruce Lee I’ve had an exhilarating, tiring, exciting, and fun time this week at work. As a result, I’m only sharing articles this week. Hope you have a great weekend! Required Reading 3 Resources to Help You Create Remarkable Visual Content As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird. But I have to tell you, when I’ve been scrolling through my Twitter timeline…
  • Do What You Can, Where You Are, With What You Have

    Brendan Schneider
    22 Aug 2015 | 2:00 am
    It’s been another crazy busy week on my new job and this quote seemed very appropriate: “Do what you can, where you are, with what you have.” –Teddy Roosevelt So far I love this new challenge but there is SO much I want us to do. Baby steps first… Hope you have a great week! Required Reading Essential Elements of an Effective Facebook Posting Strategy Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic] Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no…
  • What You Think You Become

    Brendan Schneider
    15 Aug 2015 | 2:00 am
    “The mind is everything. What you think you become.”  ~Buddha I started SchneiderB.com in 2009 as a way to test the inbound marketing and social media marketing ideas I wanted to use at Sewickley Academy. The blog was intended to be a safe place to test my ideas before trying them at my school. My thinking was that if I “screwed” something up it would affect my name and not my school’s name. What I’ve learned over the course of almost six years is that I can’t “screw” anything up with my failures. The reality is that even with the worst…
  • It’s Time For Social Media Training For Students

    Chris Syme
    12 Aug 2015 | 2:00 am
    This is a guest post by Chris Syme. She has over 25 years experience in the communications industry and is principal at CKSyme Media Group. Her agency specializes in social media marketing, virtual assistant services, and digital communication services for self-published authors and higher education. She is a former university media relations professional.  It’s back-to-school time and in addition to those new backpacks filled with books, pens, and paper, students will be packing their smartphones as well. In recent years, administrators, teachers, and coaches have been wringing their…
  • Eighty Percent Of Success Is Showing Up

    Brendan Schneider
    8 Aug 2015 | 2:00 am
      “Eighty percent of success is showing up.” –Woody Allen It seems so simple. Showing up sounds so easy. But at times it’s very hard. My original thought about the above quote is that it relates to business, but how appropriate it is to being a parent, a spouse, a partner, or a friend. This upcoming week I hope you’ll take an opportunity, or two, and show up at something that you probably wouldn’t attend usually. Here’s to showing up and having success! Hope you have a great weekend! Required Reading Welcome to the Hootsuite Dashboard, Instagram!
 
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    Content Marketing Blog

  • 3 Ways to Improve Software Trial Conversion

    28 Aug 2015 | 6:00 am
    A big furniture dealer in my area has a parking lot cookout now and then to move traffic into their store. I have to admit it worked on me at first - feed the kids for free and wear them out? Plus, seeing inside this expansive, trendy store was an experience in itself. What did I have to lose?
  • 3 Things Gen-X Content Marketers Should Know about Millennials

    20 Aug 2015 | 6:00 am
    We Gen-Xers know that everybody wants to rule the world, and we think we still do. We don’t wanna stop believing and would rather keep partying like it’s 1999. But, news flash! We don’t rule the world anymore. A new generation has barreled in and are demanding their place in the digital landscape.
  • 5 Ways to Use Vine for Social Media Marketing

    Jaclyn Ralph
    19 Aug 2015 | 3:26 pm
      #SproutContent #howto #ContentMarketing vine.co/v/bpQzmWYwjrQ — jaclyn ralph (@jaclynralph)
  • Want Landing Pages that Convert? Don’t Stop at Design

    Dechay Watts
    14 Aug 2015 | 6:00 am
    Landing pages are an integral part of the inbound marketing formula. After you attract visitors to your website with spectacular content like blog posts, social media updates and infographics, a landing page makes all of your content development efforts worthwhile. It’s the point where visitors validate the relevancy of your content by handing over contact information to turn themselves into leads.
  • Inbound Marketing and Sales Go Together Like These Pairs

    Chris Hawkins
    12 Aug 2015 | 6:00 am
    Sales: I didn’t know there was an email promotion involving the new servers. When did that start? Marketing: We’re not sure what sales does with those new e-book leads once they’re fed to Salesforce.  Talk to enough marketing and sales people and you realize how disconnected they are from each other. Unless you’re in a really small organization, you’re probably often on different planets. That’s not surprising especially with the rapid adoption of inbound marketing from small shops to enterprises.  In theory, the technology used for inbound should be bringing sales and…
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    Anne Janzer

  • Subscription Horror Stories

    Anne Janzer
    27 Aug 2015 | 12:22 pm
    Don’t cover your eyes, because in this post, we’re going to look at subscription horror stories in the context of popular horror, dark comedy, and sci-fi books and movies. Sometimes you need to look your worst fears in the face so you can avoid them. Now you can rent a movie and call it market research! You’re welcome. Learn what to avoid with your subscription customers by studying a few popular plot lines. I Know What You Did Last Summer In this movie, based on a book by Lois Duncan, a killer knows the dark secret of a group of teenagers, and sets off to exact deadly revenge.
  • Customer-Inspired Marketing

    Anne Janzer
    19 Aug 2015 | 8:59 am
    Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a subscription-based service for children’s toys. In shorthand: Netflix for LEGOs. The company does many things right when it comes to marketing its subscription business. I profiled Pley and the PleyWorld community in a recent post on the Marketo blog: 3 Ways for Marketers to Take On the Growing Subscription-Based Economy. In this post, I want to tell the…
  • A Marketing Manifesto for Value Nurturing

    Anne Janzer
    10 Aug 2015 | 9:46 am
    When you want to maintain a long-term relationship with the customer, avoid any marketing tactics that erode trust. The book Subscription Marketing includes a manifesto for marketers nurturing recurring customers. Of course, it applies well in nearly every marketing situation, but it’s particularly critical when, as in a subscription-based model, you maintain an ongoing relationship with customers. Here’s a handy infographic: These are the four rules: Be empathetic: Always try to deliver value from your customer’s perspective. Show your personality:  Any brand…
  • Content Marketing: Not Just for Lead Generation

    Anne Janzer
    28 Jul 2015 | 10:26 am
    Marketing organizations often focus all of their time and budgets on generating new leads. But by wearing “lead generation” blinders, you lose sight of the bigger picture. Getting customers is important, but keeping them is essential to long-term business success. Marketing needs to expand its focus to include customers after the sale. Think I’m overstating the case? Open View Partners published this terrific infographic of stats about B2B content marketing. Reading these stats, you cannot help but notice the focus on lead generation. This point in particular stuck out:…
  • Summer Reading for Marketers

    Anne Janzer
    8 Jul 2015 | 1:30 pm
    Reading has always been an important element of summer for me. As a child, I remember checking out stacks of library books to bring to the family cabin for vacation. Reading was a family trait; our car carried more weight in books than other luggage. When attending summer camps, even though my time was scheduled, several lengthy books always came with me. So I was particularly happy when Roger Parker included Subscription Marketing on this summertime reading list on the Content Marketing Institute blog. Several of these books have now found a place in my summer reading plans, taking their…
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    Tips and Tricks to Building a Financial Foundation

  • Problems Managing Money? Seek Help Today To Find A Way To Become Debt-Free

    admin
    21 Aug 2015 | 6:41 am
    There are people who are really good at managing money, and these individuals may find ways to stay debt-free their entire lives. There are also people that may not have the skills and knowledge necessary to be good at managing money, and these individuals may end up in debt because of this. If you are in debt because you are not good with money management, you could benefit from visiting a financial guidance center. Here are two reasons this might be a good idea for you. They will evaluate your current situation If you want to get a good idea of where you stand with your finances, visiting a…
  • 4 Big “Context” Questions For Certificate Of Deposit Investments

    admin
    31 Jul 2015 | 6:32 am
    Finance professionals hear this all the time: “is a certificate of deposit a good deal?” Well, it depends. It depends on the interest rate, of course — but it also depends on a lot of other things. If you’re looking at getting a certificate of deposit, read on to discover some of the questions of context that can help you make better choices.    Getting Locked In In some ways, looking at getting a certificate of deposit is a chronological puzzle. What are you getting for your money, and what are you giving up? How long will you need to keep money in the…
  • Common Questions About Posting Bail

    admin
    16 Jul 2015 | 8:42 am
    A bail bond is a contract between the bond agent and the person taking the responsibility to see that the defendant appears in court. The role of a bail bond agency, like Alda Pauline’s Bail Bonds, is to guarantee the full amount of the defendant’s bail as insurance that the person will appear in court. In return for its services, the bond agency charges a percentage of the full bail amount. However, the amounts and conditions of bail vary widely among different jurisdictions. Consequently, it helps to have a general understanding of key factors related to posting bail. Does…
  • How A Change In Tax Law Will Affect IRA Rollover Choices

    admin
    29 Jun 2015 | 5:10 am
    The ability to adjust the terms of a financial account is helpful in retirement planning. Moving an individual retirement account into another type of IRA with different characteristics can be beneficial. IRA owners considering the advantages of a rollover need to be aware of how a relatively recent tax development affects rollover options. A decision by the U.S. Tax Court in 2014 resulted in a change in the tax treatment for some rollovers. The change concerns the frequency with which you can complete a rollover on your own. More specifically, the change focuses on how often you are allowed…
  • Simple Ways To Budget With Your Bank Account

    admin
    5 Jun 2015 | 7:56 am
    Budgeting your money is never fun. It can be tedious and boring, but if you make it a little more simplified and understandable, you may do it more often and may possibly enjoy doing it. Staying on budget will help you stop spending mindlessly and you may even be able to begin saving some money. See below for some tips to help simplify your budget. 1. Take Note To begin with, simply watch your checking account to see where you are spending your money. This will give you a better understanding of your account. Take notes of what you spent your money on, whether it was an actual gas purchase,…
 
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    Moondog

  • Why Traditional Media Outreach Still Matters

    Jon Buscall
    30 Aug 2015 | 6:56 am
    Pete Walter joins this week’s show to talk media outreach iTunesStitcherRSSTwitter Being featured in the mainstream news, print publications, industry-specific magazines, local newspapers, local television & radio, and so on, can have a very positive influence on your business. On this week’s show, Pete Walter, a former TV producer turned media trainer who has worked for MTV UK and the BBC, guests the show to share some media know-how and actionable tips to improve your chances of getting to talk to journalists and picked up by the media. Although Moondog Marketing is very…
  • An Easy Overview of How of To Improve Site Conversion

    Jon Buscall
    26 Aug 2015 | 11:35 pm
    Struggling with converting leads ? If you follow me on LinkedIn, you might have seen I put a blog post out there yesterday on How to Get Visitors to Your Site to Do What You Want. It’s all about how to figure out the best headline for conversion. It’s a simple overview of how to use a three step formula when working with headlines and I think it might help you. We’ve had some great success with this. If you’re not connected to me on LinkedIn and want to connect, just use my email address jon at moondogmarketing dot com to reach out to me. The post An Easy Overview of…
  • Curation Marketing Steps Up a Level

    Jon Buscall
    22 Aug 2015 | 6:56 am
    Have you got time to curate properly ? iTunesStitcherRSSTwitter Chris Bradley from Publicate.it joins the show this week to talk about the release of Publicate, a curation tool that enables you to distribute curated content through email, social media, or any webpage that allows HTML embed. The real strength of the platform is that it enables you to make clearer connections between content curation and lead capture. Is curation really worth it? For marketers, would-be thought-leaders and those looking to establish a content marketing platform, content curation has been a popular tactic in…
  • How to Market Your Business with Photographs

    Jon Buscall
    15 Aug 2015 | 2:21 pm
    Stockholm, Sweden. The home of Moondog iTunesStitcherRSSTwitter The rise of the smart phone and digital photography has put photographs firmly at the heart of the social web. Think about it. When was the last time you posted something on Facebook without an image ? When did you last actually read a Facebook update with nothing to look at ? As businesses we can’t ignore the growth of photography in digital marketing. There’s been a paradigm shift in the way we consume information and share information. It’s like our very language has changed: we look increasingly for the…
  • The One Thing You Need to Be a Better Marketer in 2015

    Jon Buscall
    7 Aug 2015 | 1:24 pm
    iTunesStitcherRSSTwitter After a month of no podcasts it’s time to put another one down the pipes. Why the hiatus ? Well, it felt the right time to take a breather and recharge my batteries. Podcasting has become one of the most popular marketing trends in 2015 and what with the proliferation of shows, often using the same format, I wanted to step back and take time to think about what I want to do with the show. This week’s episode is not a departure from regular show format, but there are things going on behind the scenes. Focusing on growth Go on, let the woofs out! Whilst out and…
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    Mark A. Guinn

  • Hello world!

    maguinn
    1 Sep 2015 | 12:39 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
 
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    Industrial Marketing Today

  • BANT May Not Work in Qualifying Leads for Industrial Sales

    Achinta Mitra
    1 Sep 2015 | 7:07 am
      Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Digital Marketing for Manufacturers: Making a Business Case

    Achinta Mitra
    11 Aug 2015 | 12:45 pm
    Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring. The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

    Achinta Mitra
    24 Jul 2015 | 1:20 pm
    I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers. We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

    Achinta Mitra
    16 Jul 2015 | 9:11 am
    I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. After all, traffic is the lifeblood of online […] The post SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Lead Generation for Industrial Companies is a Process not a Campaign

    Achinta Mitra
    18 Jun 2015 | 6:38 am
    I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
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    Nxtbook Media

  • Thoughts on Flash From Our IT & Development Teams

    Don Spidell
    2 Sep 2015 | 12:51 pm
    Technology is constantly evolving and as a Technology and Communications Partner, Nxtbook Media is committed to staying on top of the shifting landscape of tech. An issue that is on our radar is the gradual shift from Flash to HTML5. We are paying close attention because our replica Nxtbooks are presented in Flash when reading them on the desktop. We’ve been monitoring the events unfolding around Flash, such as the temporary blocking of Flash from Firefox in July due to security issues. We understand that the end of life for Flash is on the horizon, but that its approach is very slow. There…
  • Approaching Multiple Platforms with Consistency

    Joy Beachy
    25 Jun 2015 | 4:49 am
    Once upon a time, the strongest interaction a publishing brand had with its audience was the publication it produced. These days, brands are buoyed across channels of streaming content, from websites to social platforms to email and beyond. The challenge is in finding ways to deliver the same quality content in a consistent way so everyone has the same experience with the brand. Not everyone succeeds: according to a survey by Accenture, 78% of customers have a fragmented experience with brands as they move across channels. This paints a fuzzy picture of the brand for the customer, and when it…
  • Tips to Design the Next Sensational Digital Edition

    Joy Beachy
    18 Jun 2015 | 11:02 am
    There tends to be a visceral reaction to the word “sensational,” and often it’s not a positive one. The word’s connection to “sensationalism” found in media brings the connotation down: stories about talking dogs, unconfirmed accounts, and inflammatory coverage leads some to connect “sensational” to shock and dishonesty. But in our world, sensational points to something exciting and attractive. It’s sometimes new, and it always achieves a major goal or purpose. So when someone reports back that their new digital edition, feature, or design solves their top priority, we might…
  • Me Design Pretty Never

    Joy Beachy
    21 May 2015 | 8:27 am
    This post is written by Terri Shadle, Interactive Media Designer at Nxtbook Media. Personally, as a designer, the very last thing I want to do is to make something look pretty. I think the urge was beat out of me my first year in college during a series of awkward and painful critiques in my design class. Up until that point, I thought that design was solely about making things look good. But standing in front of the class, being interrogated (sorry, critiqued) by my professor was an eye-opening experience: Professor: Why did you use that font?  Me: Because it looked good. Professor: Why did…
  • 3 Principles to Multi-Platform Publishing

    Joy Beachy
    7 May 2015 | 3:03 pm
    We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we feel it’s being withheld. (You want me to pay how much to access the internet on this plane?) While this means people are more connected than ever before, it has had a negative effect for companies that can’t keep up with the content demand. Brian Solis describes “Digital Darwinism” as the phenomenon in which…
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    Katie McCaskey

  • Acts of Everyday Radicalism

    katiemccaskey
    1 Sep 2015 | 1:10 pm
    “In many parts of the US, pedestrianism is seen as a dubiously counter-culture activity.” The End of Walking: In Orwellian fashion, Americans have been stripped of the right to walk, challenging their humanity, freedom and health, by Antonia Malchick (@amalchik) A short list of everyday actions that mark you as radical. Walking. For transportation. For fun. For letting your mind wander. Cycling. For the same reasons. Calling B*****it. A.k.a: walking the walk instead of talking the talk. (Talk is ridiculously abundant; it’s the walkers I prefer.) Composting. Easy and…
  • How to De-Fragilize Your Life

    katiemccaskey
    28 Aug 2015 | 3:32 pm
    Disorder is everywhere. Thank God. What areas of your life are fragile? Which are robust? And which get stronger from the breaks? Thinking about this as the result of reading Antifragile: Things That Gain From Disorder. Photo by Samuel M. Livingston Ideas to Make Your Life Less Fragile Always have options. In every domain. (Like third husbands.) Where you feel you don’t have options, make some. Even if it means creative destruction. Or stepping outside what is comfortable and familiar. Approach to risks: equal mix of “reliably bland and safe” with “what the hell,…
  • On Leadership

    katiemccaskey
    27 Aug 2015 | 12:36 pm
    “Managers lead the existing paradigm. Leaders mix new paradigms.” This quote is timely. It comes from Future Edge, one of two recent “retro reads” squeezed between a book that is blowing my mind (Antifragile: Things That Gain From Disorder). Future Edge comes from the early 1990s. The other “retro read” I’m enjoying is Honest Business (not to be confused with Jessica Alba’s blockbuster enterprise). Honest Business is set in early 1980’s San Francisco and interjects mentions of sexuality and nudity in an entertainingly casual…
  • Main Street Misconceptions

    katiemccaskey
    17 Aug 2015 | 2:38 pm
    This “idea list” project explores new ideas. Ideas are malleable. They are, after all, thoughts. So, it’s valuable to look at the “thoughts” that are often projected on Main Street. Many are outdated misconceptions. Many are in flux. This Main Street looks unappealing to cross on foot. It would benefit from a road diet. 10 Misconceptions About Main Street 1. Business owners don’t expect to make money; they are in it as a hobby. Some are. Most aren’t. 2. Business owners have some other pipeline of cash that keeps the business artificially afloat.
  • Future of Main Street Retail (Attn: American Apparel, et al)

    katiemccaskey
    11 Aug 2015 | 4:40 pm
    Malls are dead. Everyone knows it. I first wrote about it for Aol Real Estate in 2010 while studying the effects of the housing crisis. Main Street isn’t dead. In fact, Main Street should be at the start of total reinvention. Since 2008 we’ve become an urban planet; more people live in cities (and downtown, and in walkable neighborhoods) than ever before. We can buy anything we want online except for one thing: a real-life, in-person experience that connects us to place.  My money is on it. Example: I’m a shareholder of APP (American Apparel). Why? First, they finally…
 
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    Mary Green

  • 26 of my favorite tools, links and newsletters

    Mary Green
    30 Aug 2015 | 4:07 pm
    I don’t have much of a following on my blog yet, but I figured someday people might be interested in some of my favorite places online. I’ll explain them as I share links. To Visit Inbound.org– because I love talking to people there- COMMUNITY is great, networking is ultimate Producthunt.com– I love new tools, and while I find a lot of them myself, it’s nice to quickly run through new posts everyday GrowthHackers.com– when I want to learn a bit more about analytics, growth hacking, and highly advanced digital marketing tactics Quibb.com– Awesome…
  • Who Are You Talking To?

    Mary Green
    8 Feb 2015 | 5:29 pm
    I have a passion for the Internet, Marketing and Psychology. When I first heard about Inbound Marketing, I got excited. My entire time learning for marketing has set me up for this type of work- I already had years of experience. It’s been a few years now and I’ve worked with countless individuals in the Inbound Marketing world. I’ve come across thousands of blog posts and I’m often left thinking “Who Are You Talking To?”. As far as inbound marketing works, a blog post is written to the persona that is likely to purchase (someday), it’s about a topic…
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    HarrisonAmy

  • How Do You Convert Prospects to Customers? The Definitive Answers are Here…

    Amy Harrison
    21 Aug 2015 | 10:39 am
    I know… that headline sounds like a big promise, but then the Call to Action Conference has the credibility to make sure that you leave armed with the practical techniques that will increase your conversion rates. Tickets are flying out the door fast, so if you want to make a big change in your business conversion rates, click here to secure your spot. Will I see you there? I’ll be on a panel with a Joanna Wiebe from Copyhackers and Demian Farnworth from Copyblogger as we do live headline tutorials! Want to hear some tips from some of the speakers? Check out the AmyTV video…
  • 5 Reasons Being Small is Your BIG Content Marketing Advantage

    Amy Harrison
    13 Aug 2015 | 3:46 am
    Are you a small business owner? Or a freelancer? Or other service professional using content to market your business and get in new clients or sales? Then lean in closer… closer still. Wait. Look around you… You sure Microsoft or FedEx or Ford aren’t listening in? Good. Because here’s something I know firsthand from running copywriting workshops for multinational corporations: 1. When it comes to content marketing, they have exactly the same problems you do 2. You are much  better equipped to solve those problems But Amy! I just checked my bank balance and…
  • Is This Well-Known Copywriting Technique Making Your Marketing Outdated?

    Amy Harrison
    28 Jul 2015 | 7:03 am
      There’s nothing wrong with learning from someone else’s marketing style, as long as it doesn’t become all “Single White Female.” Last year when I was in the middle of the launch for my copywriting membership course, I received an email from a successful and smart marketing lady-friend of mine: “I see someone else bought [marketing expert]’s [marketing book]! I’m using it too, let me know how you get on.” It made me laugh because when you spend time in marketing circles you see similar techniques being employed in the race of…
  • 9 Warning Signs Your ‘About Page’ Makes Customers Cringe

    Amy Harrison
    17 Jul 2015 | 1:27 am
    One of the most visited pages on your website, your About Page is where customers go to get a deeper understanding of you, your business, your ethos and what you offer. It’s also one of the hardest pieces to write. And one of the easiest places to make mistakes that drive perfect customers away. Not good. Below you’ll find a quick checklist of about page errors that can make your business look unprofessional. At the end of this post you’ll find a top resource to help (including the chance for free feedback on your own business about page). Let’s go: 1. You miss out…
  • 5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy

    Amy Harrison
    10 Jul 2015 | 7:40 am
    Using a bad analogy in your marketing content is like giving a presentation while naked. People might hear the occasional point you want to make, but they’ll be massively distracted and slightly confused. Story-telling in marketing is so powerful, so it’s tempting to use an analogy in your sales copy to sell the benefits of what you have, make you stand out and make you memorable. But you’ve got to choose the right kind. Bad analogies: don’t squeeze into the story While some analogies increase the value of your offer, others can feel like you’re wearing too…
 
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    Right Mix Marketing Blog

  • Creative Slump? 13 Resources to Fix That Problem

    Tom Treanor
    2 Sep 2015 | 9:10 am
    Some days, you or your team are just not feeling it. Your creative juices have run dry. So what do you do? Answer: Change things up a bit. Check out these 13 resources to get you back on the creative... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How We Increased Our Trial To Paid Conversions From 25% To 45% In One Month

    Guest Author
    31 Aug 2015 | 11:18 pm
    Onboarding – you don’t hear an awful lot about it. I guess it’s not “sexy” enough. But let me tell you – there’s nothing sexier in business than increasing the number of people who go... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Headline Writing Tips That Will Instantly Improve Your Email Open Rates

    Guest Author
    23 Aug 2015 | 10:17 pm
    I remember clearly the first time I heard Perry Belcher – master email marketer – make this statement: “The only job of the headline is to get them to open the email. That’s it. Nothing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Agile Content Strategy That Helped Grow Our Page Views 317%

    Guest Author
    13 Aug 2015 | 11:53 pm
    Stats about the limitless power of content marketing are becoming increasingly commonplace. Maybe you’ve heard some like these: 82% of consumers feel more positive about a company after reading... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

    Tom Treanor
    22 Jul 2015 | 1:18 pm
    Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    The Integrated Marketing Blog from D Custom

  • Selling Through Stories: Mining Technique from Writers

    Catherine Adcock
    2 Sep 2015 | 7:00 am
    Storytelling is a critical part of marketing. It’s been proven to be a powerful and effective tool that can be leveraged across media to help brands get the word out. The post Selling Through Stories: Mining Technique from Writers appeared first on D Custom.
  • How to Set Social Media Benchmarks That Impress the Boss

    Jennifer Young
    31 Aug 2015 | 7:00 am
    Your boss asks to see how the company’s social media accounts are performing. We both know he doesn’t know what he’s asking for, but now you’ll have to show him something. So before you take that first step, make sure you do these three things. The post How to Set Social Media Benchmarks That Impress the Boss appeared first on D Custom.
  • Your Magazine Needs a Cover Strategy

    Kyle Phelps
    26 Aug 2015 | 7:00 am
    By its style, its image, or its information, a publications cover should convince you to turn the page and take action. The post Your Magazine Needs a Cover Strategy appeared first on D Custom.
  • The Mark of a Professional

    Catherine Adcock
    24 Aug 2015 | 7:00 am
    Don’t trust your company’s reputation to just any Joe Schmo with a Twitter account. Keep these five things in mind to make sure you’re working with a content marketing agency you can count on. The post The Mark of a Professional appeared first on D Custom.
  • Split Decision: Use A/B Testing to Optimize Content

    Cory Davies
    19 Aug 2015 | 7:00 am
    A/B testing is a tool that allows you to see what content an audience responds to, and hone your messaging to optimize your content campaign. The post Split Decision: Use A/B Testing to Optimize Content appeared first on D Custom.
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    Marketing Technology for Growth

  • How to Optimize My Calls-To-Action for Higher Conversion

    Spencer Ploessl
    30 Aug 2015 | 5:47 am
    Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online. CTAs come in different shapes, sizes, colors, fonts, gradients, shadows, graphics, and infinite other options. But this article will focus on 3 key ideas that you must pay attention to in order to optimize your calls-to-action for higher conversion. Let’s dive in. Content vs. Design The words that you put on your CTA are equally as important as…
  • 7 Easy Ways to Avoid Email Spam Filters

    Kevin Page
    28 Aug 2015 | 8:51 am
    I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list. To say it another way, you must keep spam filters top of mind whenever building out email campaigns for your brand. It is an absolute must. Luckily, it isn’t too difficult a task to build your emails to…
  • How to Create Your Buyer Persona [INFOGRAPHIC]

    Jordan Bruhn
    27 Aug 2015 | 3:07 pm
    Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers. Take a look at the steps below to see how you can create the perfect buyer personas for your business.      Take a look at the infographic here (Link)      …
  • Are Instant Messaging Apps the Future of the (Mobile) Internet?

    Chris Horton
    27 Aug 2015 | 9:32 am
    Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In a recent survey of over 1,900 US adults, more than one third (36%) of smartphone users reported using instant messaging apps like WhatsApp, Kik, or Facebook Messenger. Not surprisingly, these apps are particularly popular with the Millennial set—nearly half (49%)of smartphone owners ages 18-29 use…
  • What is an Inbound Marketing Campaign?

    Kevin Page
    21 Aug 2015 | 5:23 am
    According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Throughout this process, it is crucial to measure and analyze all the moving parts of your campaign. Setting Campaign Goals As mentioned above,…
 
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    Nischala’s Space, Thoughts, Expressions…

  • The Power of Networking and why you should do more of it?

    Nischala Murthy Kaushik
    27 Aug 2015 | 2:30 am
    A few days ago, I was an invited speaker for a session on “Making your NETWORK your NETWORTH“. It was a pleasure and honor to be on the stage, interact with an esteemed panel and connect with an interesting and diverse audience – at different stages and phases of their career trajectory. The event will be memorable for me for a few reasons: It was one of the opportunities which came my way purely due to my writing / social media connections! It was interesting to hear the narratives of many diverse individuals and what they endure on a daily basis to keep their life and…
  • Request for Votes | SXSW Interactive (2016) Panel Picker Session

    Nischala Murthy Kaushik
    20 Aug 2015 | 2:30 am
    Happy and proud to share my entry to the SXSW 2016 Interactive Panel Picker on the topic “Did You Say “Content”? That’s Passé. It’s Cont-Art” [Theme: Content and Distribution, Format: Solo] My CMO (Naveen Rajdev) submission is titled “Transforming 150K people into marketers in 90 days” [Theme: Branding and Marketing, Format: Solo] As Naveen said “This is an event where noise becomes music, flailing movements become dance & magically your environment turns into a unicorn-haven“. We look forward to your support to help us be part of…
  • Round-up of Marketing Automation Tools

    Nischala Murthy Kaushik
    13 Aug 2015 | 2:30 am
    I was recently involved in an exercise to evaluate multiple marketing automation tools. As I scanned through the market for solutions, I was impressed by the number of options and capabilities of many of these tools. But first things first | As a marketer, I believe “marketing automation” is BIG BUSINESS! It is also critical if a marketing team needs to show outcomes and impact beyond vanity metrics. So what is Marketing Automation? According to Wikipedia, “Marketing automation refers to software platforms and technologies designed for marketing departments and organizations…
  • Essential Skills for the New-Age Marketer

    Nischala Murthy Kaushik
    6 Aug 2015 | 2:30 am
    According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic outlook this year, and marketing budgets are expected to grow by ~8.7% in the next 1 year. However according to the 2015 IBM CMO Study, “4 out of 5 CMO’s anticipate a high level of complexity over the next 5 years, but only 50% feel ready to handle it‘ It is indeed an important, interesting and exciting time in the life of marketing professionals. Marketing is at the hot-seat, invited to the…
  • Say Hello to “The Ideapreneur”

    Nischala Murthy Kaushik
    30 Jul 2015 | 2:30 am
    “The best way to have a good idea is to have a lot of ideas.” – Linus Pauling Almost every day I have several ideas abuzz in my mind. Some solve my problems, and some add to my problems. Sounds familiar? Objectively assessed, I do know that there is merit in many of these ideas. At least if I apply some focused thought and refine it to the next stage. But there in lies the problem! I don’t get the required time, fuel and fodder to convert all ideas from a nebulous mass to something tangible. Some ideas I don’t even acknowledge. Some I don’t pen down. Some I…
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    Content Equals Money

  • Don’t Be a Hoarder – Learn How to Delegate Your Workload

    Jessica Johnson
    11 Aug 2015 | 7:55 am
    Far too many business owners have an intense fear of delegating tasks to employees. For a number of reasons, owners often end up taking on tasks themselves, which can eventually lead to sensory overload and exhaustion. Though it’s completely understandable why some owners may not want to trust their “babies” in the hands of their employees, it’s a fear that can be overcome. To all the business owners out there: don’t fear delegation. There are so many ways you can learn to trust your employees and make sure their missions are aligned with your own. Learn how to…
  • The Role of Text in Responsive Design

    Jeremy Jusek
    6 Aug 2015 | 6:37 am
    More web traffic is due to mobile searches than computers and laptops. Most business websites require responsive design, which streamlines information based on screen size. In essence, think of screen size as something that scales with attention and focus. What this means is all the content is written for a desktop web browser, then information is cut as you move toward cell phone sites. In short, mobile sites usually have less information. But how do you select what stays and what goes? After rigorous testing on demographics and whittling down all your ideas, everything seems important. This…
  • Why You Can’t Afford to Leave the Elevator Speech at the Door

    Rachel Winstead
    5 Aug 2015 | 6:16 am
    An elevator speech or pitch is typically 30-90 seconds long and sums up your skills, a product, or a company. The phrase originates from the idea of what you would say to a customer or client if you were riding in an elevator and were asked what you do. It can be used anytime and anywhere, and it prevents the stumbling awkwardness of an unprepared statement. Sales people understand the power of the elevator speech and use it every day. While some use an elevator speech to gain employment and then forget about it for a while, the tool is far more than a one-time use tactic. When you think…
  • Killing Your Darlings – When a Marketing Campaign Isn’t Working

    Jessica Johnson
    4 Aug 2015 | 5:09 am
    Small business owners can be pretty excitable when it comes to marketing campaigns. Of course, you want to get your brand story established as soon as possible and watch your conversion rates soar, but many times that leads to overzealousness and unnecessary expenses. Marketing campaigns are highly complex and involve a lot of pieces that must work together harmoniously. Marketers draw from a deep well of strategies to create a campaign that gets businesses noticed fast, but these campaigns often fail within several months. This commonly happens because of a few simple mistakes that were…
  • 6 Social Media Strategies for Engaging Customers

    Jeremy Jusek
    30 Jul 2015 | 5:54 am
    Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging on a personal level. You have to decide where on this line you walk before building your social media strategy. Riot Games is a major video game company that errs on the side of professionalism. They routinely hold art and animation contests, then proudly…
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    Innovation Change Leadership

  • Confessions of a Business Artist

    Braden Kelley
    1 Sep 2015 | 10:57 am
    I am an artist. There, I’ve said it. This statement may confuse some people who know me, and come as a shock to others. Braden, what do you mean you’re an artist? You’ve got an MBA from London Business School, … Continue reading →
  • Living Life by Text Message

    Braden Kelley
    18 Aug 2015 | 8:05 am
    I did my MBA at London Business School in the United Kingdom and one of the benefits of studying at a top school and being an alumni is seeing all the really cool things that the entrepreneurial alumni coming behind … Continue reading →
  • Voting Open for Thinkers50 Top Management Thinkers for 2015

    Braden Kelley
    17 Aug 2015 | 11:35 am
    Thank you everyone for your nominations for the Innovation category of the Thinkers50 Distinguished 2015 Distinguished Achievement Awards. The short lists for the eight categories will be announced in early September. September 1st is the last day to cast your … Continue reading →
  • Is Innovation a Priority for CEOs?

    Braden Kelley
    5 Aug 2015 | 5:29 am
    We’d all like to be the best at everything and to make everything a priority, but that’s just not the real world. So what did CEOs say was their priority when they were surveyed by KPMG for their Global CEO … Continue reading →
  • Get More Done

    Braden Kelley
    2 Aug 2015 | 8:06 am
    What Matters Most Management (WMMM) is the Key to Success Most times you’ll see this posed as a question “What matters most?” as people grapple with finding the meaning of life. That is not the case here… Instead I would … Continue reading →
 
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    Content4Demand

  • 5 Ways Content Marketers Benefit from Unique Research

    Tonya Vinas
    1 Sep 2015 | 11:24 am
    According to Demand Gen Report’s (DGR) 2015 Content Preferences Survey, many marketers are missing the mark when it comes to engaging buyers. When asked what they would recommend to improve the quality of the content created/provided by B2B vendors, nearly three quarters (73%) of B2B buyers “strongly agreed” with the use of more research to support content. Third-party research can be a great source to support content, but the questions tend to be pretty general, as does the pool of respondents. The results are good for validating large-scale trends, but not so good at endorsing…
  • The B2B Native Advertising Challenge: Can You Tell, Not Sell?

    Terry Moffatt
    25 Aug 2015 | 7:31 am
    It’s easy to understand the buzz around native advertising today. Combine the compelling performance data about native advertising with the list of major media companies feeding native ads and you have to be thinking, “We gotta do some of that.” Native advertising, however, is a slightly different Ad Men animal, especially when placed with B2B online publications. Generally defined as a form of paid media where the ad experience follows the natural form of the user experience in which it is placed, native advertising messaging is expected to be light on the sale pitch, heavy on, well,…
  • It’s Election Time: Got Your “Campaign Message”?

    Jeff Walcoff
    18 Aug 2015 | 2:43 pm
    Like it or not, it’s here. We’re roughly 450 days away from the 2016 Presidential Election and a couple dozen campaigns are already up, moving, and fiercely unavoidable. Right now the 20-some candidates running for President and their respective campaigns are in the midst of a vital piece of the political process: Developing a Campaign Message. The Political Campaign Planning Manual: A Step by Step Guide to Winning Elections, written by J. Brian O’Day, discusses this and many other fascinating campaign-related topics at length. The more I read this book the more I notice how much…
  • Re-Imagine Your Funnel To Deliver Content That Resonates At Every Stage

    Dana Harder
    11 Aug 2015 | 7:34 am
    Our colleagues at Demand Gen Report just wrapped up their 2015 Lead LifeCycle Series (#LLCSeries), which was a four day, 12-part webinar series that offered real-world insight into how progressive B2B companies are engaging prospects at each stage of the buyer’s journey. I was happy to be a speaker for one of the webinars in the series entitled “Developing Content for Every Stage of the Buyer Lifecycle,” in which my co-worker, C4D’s Senior Content Strategist, Tonya Vinas, and I discussed the importance of delivering value at each stage of the buyer’s journey. One of the most…
  • The Best Source of B2B Buyer Insight Is the One You’ll Probably Never Use

    Matthew McKenzie
    4 Aug 2015 | 10:50 am
    Customer contact is a sensitive issue for many B2B sales teams. That’s understandable; every interaction between a company’s representatives and its customers adds another variable to an already complex relationship. As with most things, however, there’s a balance to strike here. In too many cases, companies exhaust every possible option to understand the customer’s buying behavior and process with one exception: asking actual customers. A blog post earlier this year from Gartner Research VP Hank Barnes drove home this point for me. Barnes cited a Gartner study of IT-industry buyers…
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    Rep Cap

  • What B2B Marketers Need to Know About Millennials

    Brooke Howell
    2 Sep 2015 | 5:00 am
    For years people have been talking about millennials entering the workforce and becoming more powerful consumers. That talk has focused on what’s new about them — which has left a lot of people thinking of millennials as kids who don’t need to be taken seriously outside the world of  trendy consumer products. But while Gen Y remains the youngest generation […] The post What B2B Marketers Need to Know About Millennials appeared first on Rep Cap.
  • Social Media Marketing For B2B Health Care: Good Content Drives Engagement

    Mary Ellen Slayter
    31 Aug 2015 | 9:07 am
    Social media for health care organizations can be a challenge. Jeremy Meindl of Meindl Consulting says his company started many of its health care clients on an automated social feed comprised of news articles on their site. “This failed terribly,” he says. “We found that simply re-posting information from our clients’ sites barely drove any traffic.” What worked? Interacting with […] The post Social Media Marketing For B2B Health Care: Good Content Drives Engagement appeared first on Rep Cap.
  • How to Drive More Traffic to Your Blog

    Karie Holton
    28 Aug 2015 | 5:00 am
    If you’re like most content marketers we know, you’re focused on creating high-quality content. Kudos to you! But even the best content won’t deliver ROI without an audience that reads, shares and promotes it. So how can you increase traffic to your blog? The key is to post often and create a relationship with your audience so they feel a […] The post How to Drive More Traffic to Your Blog appeared first on Rep Cap.
  • Oracle Wins Award for Building Community Through Content

    Catherine Conlan
    26 Aug 2015 | 5:00 am
    Developer communities are some of the oldest forums on the Internet. They’re places for programmers and developers to swap software code, tips and tricks. Open source communities such as GitHub are popular with a wide variety of developers, while smaller communities may focus on a certain company’s products. Worldwide software giant Oracle has its own community, the Oracle Technology Network, […] The post Oracle Wins Award for Building Community Through Content appeared first on Rep Cap.
  • Social Media Marketing for the Financial Services Industry

    Mary Ellen Slayter
    24 Aug 2015 | 5:00 am
    Financial companies, which may have gotten into social media a little slowly because of their conservative nature, can see great results with social media marketing — if they do it right. HubSpot‘s 2015 Social Media Benchmarks Report finds that financial institutions are at the middle of the pack for using social media for marketing, so there’s a lot of room […] The post Social Media Marketing for the Financial Services Industry appeared first on Rep Cap.
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    Pamorama | Social Media Marketing Blog

  • 12 Secret Facebook Features Every Marketer Should Use

    Pam Dyer
    29 Aug 2015 | 4:47 pm
    Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially. The team at Post Planner created the great infographic at the bottom of this post that highlights some secret Facebook features that you can leverage to avoid being overwhelmed. I’ve expanded on their suggestions…
  • 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

    Pam Dyer
    12 Jul 2015 | 4:42 pm
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely. You never get a second chance to make a good first impression. First impressions are quick, powerful, and enduring…
  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
 
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    Ready Writer

  • Live content marketing case study: article one: the content

    Dan Ray
    22 Aug 2015 | 5:07 pm
    Article 1/7 of our live content marketing case study. In this article, we go through the content creation process and core content concepts. The post Live content marketing case study: article one: the content appeared first on Ready Writer.
  • Interview: Jacob Reinmann, Client Partner, Graph

    Abidemi Sanusi
    11 May 2015 | 3:20 am
    Suddenly, marketing technology is everywhere. Or so it seems. Jacob Reimann, client partner at Graph, tells us why marketing technology is the way forward, how to use it for marketing success and the metrics to use. The post Interview: Jacob Reinmann, Client Partner, Graph appeared first on Ready Writer.
  • An introduction to our live content marketing case study

    Dan Ray
    28 Apr 2015 | 8:27 pm
    We wanted to provide trackable proof that content marketing works, and not just in terms of social metrics (we're talking "show me the money" proof), so we recruited an exceptional SEO analyst and strategist to help us. He had this crazy idea to use ourselves as a live case study.... The post An introduction to our live content marketing case study appeared first on Ready Writer.
  • How to create mobile friendly content

    Abidemi Sanusi
    27 Apr 2015 | 4:00 am
    With over 75% of people accessing the internet from their smartphone, Google's mobilegeddon couldn't have come too soon. Here are our top tips for writing good, mobile-friendly content. The post How to create mobile friendly content appeared first on Ready Writer.
  • How to tell your brand story: a guide for small businesses

    Abidemi Sanusi
    7 Apr 2015 | 4:00 am
    You've heard about it, but what is 'brand storytelling' and why should small businesses care about it? Our simple guide explains it all. The post How to tell your brand story: a guide for small businesses appeared first on Ready Writer.
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    Inbound Marketing Blog

  • The Color of Your Marketing Matters [INFOGRAPHIC]

    Jessica Bowers
    2 Sep 2015 | 7:45 am
    The science behind colors can help you attract more customers There are thousands of stats that point to the importance of using visual content in marketing. Social media analytics, surveys, studies and experiments all support how powerful graphics and color can be. Take the most raw stat of them all: When reading, our brain decodes visual information 60,000 times faster than text. Many online visitors spend less than 15 seconds on a website, and delivering information quickly and succintly is vital to online success. Consider which social media platform gets the most engagement--that…
  • How To Create An Investable Pitch

    Inbound Marketing Agents
    28 Aug 2015 | 3:05 am
    An Entrepreneurial Coach Offers Advice on Creating that Winning Business Pitch Guest Blog: Scott Rouse, The Nashville Entrepreneur Center From Guy Kawasaki and Seth Godin to Carmine Gallo, much has been written about presentations and the creation of a startup pitch that results in funding.  However, all of this priceless information presents a problem.  And it’s The Mother of All Pitch Problems.  The problem is this:  The tendency for most entrepreneurs is to take pieces and parts of the information gathered from these multiple and credible sources and use them to…
  • Going to INBOUND 2015? Here's where you'll find us!

    Lindsay Tjepkema
    26 Aug 2015 | 2:11 am
    How one marketing strategist plans to tackle HubSpot's annual conference INBOUND 2015 is less than two weeks away and I couldn’t be more excited. You see, I’m a self-proclaimed inbound marketing geek and certified (literally) HubSpotter. I even work for a HubSpot Platinum Partner, but I’ve never been to INBOUND before. How could I let this happen? Not sure. But this year, I’m going! As I gear up for my first INBOUND experience, I wanted to share some of the sessions I’m looking forward to most. With speakers like Seth GodinChelsea Clinton and Daniel Pink, who wouldn’t be excited?
  • Millennials Matter: How and Why You MUST Market to this Generation

    Lindsay Tjepkema
    24 Aug 2015 | 3:30 am
    It's time to add Millennial Marketing to the top of your to-do list. They’re well educated, tech-savvy, information hungry and ambitious. On the other hand, they can also be impatient, have short attention spans and demand instant gratification. And be careful what you say about them because I’m one of them! Who am I talking about? Millennials. This is the generation born from 1981 to 1997, so today’s 18-34 year olds. (You may see information elsewhere with slightly different boundary years. That’s OK. Generations tend to vary a bit according to who is studying them.) They are often…
  • Audible’s One Book launch: Why I’m disappointed with it

    Cameron Bartlett
    21 Aug 2015 | 3:30 am
    I love Audible. It has accompanied me through many exciting-yet-long road trips, my commutes into work, and many workouts. I especially love the books read by the authors, themselves. I’ve enjoyed books like Yes Please by Amy Poehler, Wild at Heart by John Eldredge and Do Over by Jon Acuff. So, when I noticed that Audible had changed its iPhone app logo and started suggesting something to me called One Book, I was stoked! I remember signing up for Audible mostly because I could get my first two books free, while that most other advertisements offer just one free audiobook to all new…
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    Content Warfare Blog

  • Why Maxim has to Lie About Tucker Max to Get Attention | #136 CWP

    Ryan Hanley
    28 Aug 2015 | 5:53 am
    What is it that Buzzfeed understands, that Maxim does not? According to three time New York Times bestselling author and this week’s guest on the Content Warfare Podcast, Tucker Max, the answer is: Attention. More specifically, Buzzfeed understands that we can no longer dictate who or what gets attention. We must listen to our audience. We must let our audience guide the form and medium in which we create. Then create content which speaks to desires of that audience. We know this. The days of bait and switch headlines, and flimsy, shallow content are over. No longer can media companies…
  • Lead Generation: Why Traffic Always Comes Second with Mike Brooks | #135 CWP

    Ryan Hanley
    24 Aug 2015 | 3:38 am
    How do you generate more leads for your business? Most online businesses focus on producing more website traffic in order to increase lead generation. According to our guest on the Content Warfare Podcast, Mike Brooks, author of the book, The Nuclear Chowder Marketing Method, traffic always comes second. Versus the common belief, this is a counterintuitive concept. Why wouldn’t the fastest path to more business leads come straight from more traffic?  The answer is lead conversion. Take a listen to episode 85 with Oli Gardner for the Secret to High Converting Landing Pages for an…
  • How to Evaluate the Latest Hot New Marketing Trend with Ralph and Carol Lynn Rivera | #134 CWP

    Ryan Hanley
    17 Aug 2015 | 6:54 am
    Are you using the latest hot new marketing trend or tool in your business? Why not? All the cool kids are doing it! It seems like there new hot tool or trend hitting the marketing scene every day. In this episode of the Content Warfare Podcast, we’re joined by Ralph and Carol Lynn Rivera from Web Search Social to discuss how we evaluate lastest hot new marketing trend for your own business. Specifically we focus on Periscope and the live streaming video revolution as the backdrop for our discussion. In evaluating Periscope, we learn how to evaluate every new marketing tool or trend and…
  • How to Create Your Own Content Machine with Dan Norris | #133 CWP

    Ryan Hanley
    10 Aug 2015 | 6:41 am
    “Hope” that your content marketing efforts will produce results is NOT a smart strategy. In this episode of the Content Warfare Podcast we’re joined by Dan Norris, founder of WPCurve and author of the new content marketing book, The Content Machine. Dan doesn’t waste his time describing tactics that will undoubtedly have changed in a month. Instead, he focuses his work on the foundational principles of content marketing (something we Content Warriors love to discuss). Dan’s book is the perfect companion to my own book, Content Warfare, where we dived into the…
  • The Unemployable Entrepreneur with Brian Clark | #132 CWP

    Ryan Hanley
    6 Aug 2015 | 7:35 am
    Brian Clark, founder of CEO of Copyblogger Media considers himself unemployable. How is this possible? How could one of the most influential entrepreneurs in the digital marketing space consider himself unemployable? The answer Brian shares may hold the key to your own entrepreneurial success. On this episode of the Content Warfare Podcast, Brian Clark dives deep on content marketing success. Specifically, how we use content marketing to build an audience, create belief and ultimately membership in your business. We also chat about Brian’s new podcast, Unemployable: Smart Strategies…
 
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    Cas McCullough

  • 22 ways to get off your computer and into your creative zone!

    Cas McCullough
    31 Aug 2015 | 4:32 am
    I get it! You’re busy and tired and probably have kids hanging off you at various points throughout the day or parents nagging you to come round for dinner once in a while. You have dreams of being more creative, writing more, making more, but you feel like your life keeps getting in the way. [...] The post 22 ways to get off your computer and into your creative zone! appeared first on Cas McCullough.
  • The Best and Worst Blog Topic Generators On the Web

    Cas McCullough
    11 Aug 2015 | 7:14 pm
    Let’s face it, there are about 10 million things you’d rather do than stare at a blank screen. Personally I’d rather clean toilets than waste time. Life is short and I don’t want to spend it stewing over blog post ideas when I could be reading a good book or enjoying time out with friends. [...] The post The Best and Worst Blog Topic Generators On the Web appeared first on Cas McCullough.
  • PODCAST: Do this to make a big impact with your business [Episode 12]

    Cas McCullough
    25 Jul 2015 | 11:30 pm
    One of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by 37% in the past five years. If you’re in business to be a force for good in the world but you’re drowning in social media sea [...] The post PODCAST: Do this to make a big impact with your business [Episode 12] appeared first on Cas McCullough.
  • PODCAST: The Addictive Power of Periscope [Episode 11]

    Cas McCullough
    17 Jul 2015 | 5:00 pm
    If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your stream on Twitter live. This has the potential to be an [...] The post PODCAST: The Addictive Power of Periscope [Episode 11] appeared first on Cas McCullough.
  • How to get the word out about your business

    Cas McCullough
    14 Jul 2015 | 3:46 am
    You’ve launched your business, set up shop on Facebook, have a shiny new website.. now what? Excited about what you bring to the world, you wait for people to find you, but soon realise that being social is a bit tricky when there’s an empty room, or worse, a room full of people who were [...] The post How to get the word out about your business appeared first on Cas McCullough.
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    Copy Points

  • Your Event is Either an Experience or a Waste of Time

    Bob James
    1 Sep 2015 | 3:09 am
    While they puzzle over details, many event organizers never grasp the key to a satisfactory event.It has to deliver an experience.In the same way a restaurant is not about food, an event's not about tables, chairs, booths, badges, busses, signs or even speakers.An event is about an experience.Restaurateur Danny Meyer says the restaurant's job isn't to serve food.It's to create an experience of wellbeing: to instill in each patron the sense that "when we were delivering that product, we were on your sideDelivering an experience justifies the patron's expenditure—not of money, but of…
  • Elementary

    Bob James
    31 Aug 2015 | 7:21 am
    You can hire a hack with an app, so why not a PI?Washington, DC-based Trustify disrupts the burgeoning market for private eyes by offering an app that, according to the startup's website, "makes it easy for anyone to hire their own private investigator on demand and at an affordable price."The app eliminates retainers, making gumshoes no longer a luxury of only the rich.The customer simply taps a button on their phone or computer, provides a few key details and is then linked up with a private investigator, who gets to work instantly," the company claims.Coming next: Uber adds a button…
  • All We are Saying

    Bob James
    30 Aug 2015 | 6:10 am
    In a full-page ad this week in the New York Times and Chicago Tribune, Burger King called for a one-day halt to the "burger wars" with its rival McDonald's.The Whopper shop wants to "get the world talking" about the UN's annual International Day of Peace next month.Wasting no time, McDonald's CEO Steve Easterbrook posted an 87-word "No thanks" on Facebook, spurring critics to call him a wet blanket.Easterbrook might have replied with one word, "Nuts," like American General Anthony McAuliffe did at the Battle of the Bulge, and proved at least that his company…
  • 3 Words You Should Never Ever Use

    Bob James
    29 Aug 2015 | 4:02 am
    We reward disruptors like Uber and Airbnb for obliterating needless stuff.You can reward audiences by eliminating these three needless words from your writing.ThatWriters too often use “that” without purpose. Whenever you use the word, ask yourself whether you can ditch it; chances are, you can. I think that you will find that our prices are competitive becomes I think you will find our prices are competitive.VeryWriters hope to intensify words by slapping "very" in front of them; but the word adds no value. Our CSRs are always professional reads better than…
  • Good Storytelling isn't Measured in Words

    Bob James
    27 Aug 2015 | 4:25 am
    When it's concise, even long-form writing seems short.Magazine writing proves the point.Nonfiction writer Joan Didion mastered concision by writing for magazines like Vogue, Mademoiselle, and Life for decades, says Louis Menand in The New YorkerDidion, the "quintessential magazine writer," drew readers into her stories by leaving things out (the fiction writer's trick).She developed "methods of economizing the exposition and managing the reader’s experience, ways of getting the reader to participate in the job of making sense of whatever it is that the writer is trying to think…
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    WordPress.com News

  • A Niche of Their Own: Five Sites to Check Out Today

    Ben Huberman
    2 Sep 2015 | 8:00 am
    The blogging community is huge and diverse, with thousands of smaller clusters of sites built around shared interests, causes, and passions. It might seem daunting at first — like walking into a party where everyone already seems to know each other — but there are a number of ways to ease your entry into the community, from participating in a blogging event (or even starting your own) to taking one of our free blogging courses. As the bloggers we feature here demonstrate, there’s another way to find your place in the big, wide world of blogging: zoom in on one thing…
  • New Themes: Colinear and Franklin

    Ernesto Méndez
    27 Aug 2015 | 9:00 am
    On this Theme Thursday, we have two new free themes for you: Colinear and Franklin. Colinear Colinear — our update to the older Coraline — is a squeaky-clean theme featuring a custom menu, header, background, and layout. Colinear supports featured images and six widget areas — up to three in the sidebar and three in the footer. Primarily designed for magazine-style sites, Colinear is a flexible theme that also suits any personal blog or content-rich site. Check out Colinear on the Theme Showcase, or activate it on your site. Franklin Franklin is a lightweight blogging theme,…
  • Introducing: Our New Action Bar

    Andy Peatling
    26 Aug 2015 | 11:10 am
    We strive to make all aspects of using WordPress.com streamlined and intuitive, from following a great new blog to editing a post on the go. Today, we’re happy to present the new action bar, which allows you to do all this (and more) no matter what device you’re on. Following and more When you visit a site you’re not yet following, look to the bottom-right corner of the screen and you’ll see this: Clicking on Follow will make it so new posts from that site will appear in the WordPress.com Reader. Becoming a new follower has never been easier, whether you or your…
  • Get Up to Speed at learn.wordpress.com

    Krista
    26 Aug 2015 | 9:00 am
    If you just started a spandy new WordPress blog or site and want to work on setup and configuration in your spare time, we’ve recently refreshed a resource that might be just the thing for you: learn.wordpress.com. Have you just created a blog or website to: Showcase a personal project? Maybe you’re working on a photo-a-day project, some short stories, poetry, or a memoir? Highlight your business’ offerings and attract new customers? Promote an organization and want to know how to get connected to potential supporters on social media? No matter the reason you created that…
  • Next Stop for Accelerate.LGBT: Dublin, Ireland

    Anne McCarthy
    21 Aug 2015 | 8:00 am
    Automattic, the company behind WordPress.com, is committed to diversity: providing a platform for everyone to publish on the web and building a diverse, distributed workforce around the world. A collaborative effort between Accelerate with Google and Automattic, the Accelerate.LGBT conference series is designed to help diverse businesses and nonprofits optimize their web presence, empowering professionals through focused workshops and hands-on, one-on-one support from Automattic and Google employees. We held our first event in San Francisco this past April, which was a great success.
 
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    Convert With Content | RSS Feed

  • Stop Calling It Your Audience And Start Calling It Your Customers Or Prospects

    Stephanie Frasco
    20 Aug 2015 | 1:21 pm
    Before we get any further I have a confession. I say, strike that, said audience all the time. Your audience wants this. Your audience will like that. But today I'm vowing to change that. I had a change in my thinking and I'm not going back. The post Stop Calling It Your Audience And Start Calling It Your Customers Or Prospects appeared first on Convert With Content.
  • Content Marketing Pyramid

    Stephanie Frasco
    17 Aug 2015 | 11:00 am
    Content marketing can be overwhelming. There's just so much content you have to produce. And there are so many different ideas and theories that surround content marketing. After experimenting and testing content marketing strategies on hundreds of websites, we've come up with our own pyramid that will help you understand what you need to do, what's most effective and how often you should be doing it. The post Content Marketing Pyramid appeared first on Convert With Content.
  • 10 Twitter Lessons I’ve Learned After Sending 23,000 Tweets

    Stephanie Frasco
    22 Jul 2015 | 2:10 pm
    Twitter has been under fire lately. Many OG users have been complaining that Twitter is not what it used to be. Where it was once a real conversation engine, many argue that today it is an overly promotional vehicle for spammers and marketers alike. You can say the same about all the social networks. Stuff changes. Sites evolve. We can't waste our time complaining, we need to embrace the changes and do what works. The post 10 Twitter Lessons I’ve Learned After Sending 23,000 Tweets appeared first on Convert With Content.
  • What The New Facebook Algorithm Change Means For Business Pages

    Stephanie Frasco
    9 Jul 2015 | 8:04 am
    Facebook is always seeking to create a better experience for its users. Notice how I said for the users and not for marketers. I'm more of a social media gal myself, but Jason, he's an SEO guy and he's been saying the same about Google for years. Google & Facebook care about making their usability smooth and beneficial to the people using it. Why? So they come back for more and more. Makes sense, right? The post What The New Facebook Algorithm Change Means For Business Pages appeared first on Convert With Content.
  • 4 Realistic Ways To Increase Your Leads Without Paying For Advertising

    Stephanie Frasco
    6 Jul 2015 | 3:26 pm
    Small businesses need 3 things to succeed online and off. More traffic, more leads and more sales. We've found that when you get more qualified traffic, you'll also see more leads. If you don't have a place to capture leads, well then, you are wasting a lot of traffic. So to say all you need to do is increase traffic would be misleading. What you need to do is make sure your website is ready to receive leads and increase your traffic with the right people. That right there is the path to take. The post 4 Realistic Ways To Increase Your Leads Without Paying For Advertising appeared first on…
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    Blog | Scribewise

  • The B2B Buying Cycle Just Got Longer

    1 Sep 2015 | 4:32 am
    Sometimes, the rationale for content marketing is SEO. Sometimes it’s because “everyone is talking about it and we need to do it too” (pro tip: this is a bad reason). But really it’s about delivering information to the customer across the new buyer’s journey, building trust with that prospective customer and ultimately creating preference.  It’s an acknowledgment that the buyer is now in control of the relationship. And that Buyer’s Journey just got longer. According to the 2015 B2B Buyers Survey Report from DemandGen Report, B2B buyers are spending more time than ever…
  • 7 Writing Resources We Can't Live Without

    26 Aug 2015 | 8:45 am
    Here at Scribewise we talk a lot about content strategy, how to run a newsroom, how to develop ideas, how to plan editorial calendars and the like…but I want to go back to a super simple yet incredibly important topic: writing. The best idea in the world and the most comprehensive content strategy means nothing if you don’t have strong writers. I don’t need to quote all of the statistics and articles out there noting that the Internet is full of a lot of crappy writing and it’s crucial to focus on quality over quantity (but if you must, read more here or here). By quality we mean…
  • Vitally Important Clickbait Headline Secrets (#2 Will Shock You)

    20 Aug 2015 | 7:43 am
    A couple things about clickbait headlines: 1. They work, in that people will actually click on the link to see the story. 2. They don't work, because people don't build an attachment to the source. They come, they see, they leave, they forget where they were. So if you're a media company selling the empty calories of pageviews, you'd be foolish not to use clickbait headlines. If you're a brand seeking to build a relationship with your audience, you should probably avoid them.  
  • Periscope + Snapchat: What Brands Need to Know Now

    17 Aug 2015 | 4:14 am
    Keeping up with the day to day duties of working in content marketing can be challenging. Add to that, needing to know all the details of the latest and greatest social media platforms and content distribution outlets and things can get downright overwhelming. Over the past year or so, two new-ish outlets have emerged and taken the marketing world by storm. Know which outlets I’m talking about? Periscope and Snapchat. Both platforms are extremely visual and allow brands and content producers to interact directly with audiences. Think Periscope and Snapchat might be right for you? Read on.
  • The Advantages of an Outsourced Newsroom

    13 Aug 2015 | 7:59 am
    Twice in the last couple weeks, I’ve received a call from an organization that had built an internal content team, launched its content initiative and then… nothing. They were frustrated. Nothing was moving forward. The writers were struggling to deliver what they wanted and the marketing managers were struggling to provide proper direction. And they definitely had buyer’s remorse over the folks they had hired. There’s a natural tendency to want to hire content creators in-house. The logic is that “they’ll immerse themselves in our business, get to really know our culture and be…
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    Social Media Explorer

  • How to Gain 500 Instagram Followers in 7 Days the Honest Way – Pt. 1

    Alex D'Amore
    2 Sep 2015 | 7:19 am
    Instagram’s takeover of social media is indisputable at this point. I dare you to look at any statistics behind the channel’s growth and deny it. As Social Baker reported in 2014, the top 25 IG profiles saw 3.31% engagement per post, where Twitter only saw 0.07%. This makes sense as the average user spends over 20 minutes per day browsing their feed. However, most brands struggle with finding a home on such a visual platform. So naturally, many succumb to quick fixes like purchased followers and likes. But these spam tactics will not work this time around. The Instagram platform is…
  • Social Media News Recap: What You Need to Know for 2016

    Sherman Standberry
    31 Aug 2015 | 7:13 am
    This is a massively exciting time for social. 2015 has been the year that social networks finally took advertising as seriously as it should be. With so much going on, we decided to condense the most important social media news updates to the top 4 that we feel you ab-so-lute-ly have to be aware of coming into the new year. Hold onto your hats because right now 2016 is looking to be one hell of a whirlwind. #1. Instagram Advertising has [finally] Arrived It is official. Instagram advertising has arrived and they are just getting started. Over the past year, Instagram partnered with the top…
  • 5 Crazy Simple Steps for Tracking Your Social ROI

    Alex D'Amore
    27 Aug 2015 | 7:05 am
    Be honest with me, when was the last time you really dived into your Google Analytics account? In 2014, Shareaholic reported that over 31.24% of all traffic to sites was from social media channels. Think about that for a second. One third of every single visit to your site is coming from a social channel, but over 41% of companies claimed to have no idea what impact social had on their bottom line. Uh…what? In this world, the only thing more valuable than money is time. If you’re not tracking your social you’re generously donating your time to the land of lost tweets. This…
  • Who Wins in the Battle of Influencer VS. Advocate Marketing

    Jeff Ernst
    25 Aug 2015 | 7:20 am
    The headlines are scattered with the aftermath and debated value of the social influencer. Kim Kardashian made network news headlines with the story where she and the manufacturer of Diclegis, a morning sickness drug, were warned by the FDA for Kim’s glowing one-sided promotion of the drug with blatant disregard for the minefield that is pharmaceutical advertising. While her millions saw the post (since taken down), the story in the news was how they didn’t follow requirements stating the side effects. The end result – the post is down and the news media has left people with the…
  • Best Practices for the New Age of Social Advertising

    Maggie Malek
    19 Aug 2015 | 7:19 am
    Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the perfect platform for reaching desired audiences with a low-or-no cost threshold. Fast-forward ten years and it’s no secret…
 
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    CopyPressed

  • How to Create and Manage a Corporate Blog: Malcontent #21

    Dave Snyder
    31 Aug 2015 | 8:55 am
      Episode #21: How to Create and Manage a Corporate Blog On this week’s podcast, Derek and I discuss the mistakes we have made in the past with the CopyPress blog, and where we plan on taking the blog in the future.   Some great resources on the points we cover include: Why? You have to ask yourself why before you do anything…. KPIs, Tracking, management http://blog.hubspot.com/marketing/business-blogging-metrics-kpis-list # blog posts (8-month) – 2 week # visits Where are the visits coming from? — where are they going? (bounce rate, how long they stay? going to…
  • How to Write Mind Melting Headlines That Will Make You a Millionaire: Malcontent #20

    Dave Snyder
    24 Aug 2015 | 8:02 am
      Episode 20: How to write mind melting headlines that will make you a millionaire This week we kick things off by celebrating our 20th episode. The celebration is short and sad. Then we talk about headlines and the tips and tricks to writing headlines that are awesome. The secret, Eric Jaffe writes in Fast Company, is “engineering ‘curiosity gap’ headlines.” He cites George Loewenstein of Carnegie Mellon as the leading proponent of the “information gap” theory of curiosity. In the mid-1990s, Loewenstein wrote that “the curious individual is motivated to obtain the missing…
  • How Bad Infographics Get Made: Malcontent #19

    Dave Snyder
    17 Aug 2015 | 7:34 am
    Episode #19: How Bad Infographics Get Made In this episode, Derek and I look at how bad infographics happen, how those lessons can be applied to all media types, and get some guest orders for terrible infographics that make us laugh.   Sean Dolan’s Infographic Order Sean Dolan of Pushfire Marketing     Source: http://klientboost.com/wp-content/uploads/2013/05/4.jpg Kenny Hyder’s Infographic Order Kenny Hyder of Hyder Media   Source: http://www.emrthoughts.com/files/2011/06/No-Paper-Charts-Infographic.png The post How Bad Infographics Get Made: Malcontent #19…
  • A Guide to Pubcon 2015: Malcontent #18

    Dave Snyder
    11 Aug 2015 | 7:00 am
      Episode 18: A Guide to Pubcon 2015 This week we spoke with Melissa Fach of Pubcon about what people can expect from this year’s show. Derek has never been to Pubocn, so we let him ask the questions, while we also relive Pubcon days of old. The post A Guide to Pubcon 2015: Malcontent #18 appeared first on CopyPressed.
  • What is Content Marketing and Where is it Going? w/ Joe Pulizzi : Malcontent # 17

    Dave Snyder
    4 Aug 2015 | 8:32 am
    Episode 17: What is Content Marketing and Where is it Going? We were lucky enough to talk to Joe Pulizzi, whom may be the guy that coined the term Content Marketing (he won’t claim it; I will). He founded Content Marketing Institute , CCO Magazine, and throws Content Marketing World every year. Simply put , he knows Content Marketing. But what does that mean? We dug into the definition, what companies are doing that is awesome, and what needs to change.     The post What is Content Marketing and Where is it Going? w/ Joe Pulizzi : Malcontent # 17 appeared first on CopyPressed.
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    Limor's Storytelling Agora

  • A lesson about reciprocity in performance arts

    Limor Shiponi
    9 Aug 2015 | 9:18 am
    We arrived to the venue an hour and a half early. My partner had two lutes to tune, together with a Hurdy-gurdy and a Vihuela. I had about a dozen wind-instruments to tend to and then tune to her. Costumes to wear, headpieces to fix – we were busy for over an hour, as usual. Sitting in a room on the second floor of a fabulous house, the only connection to the outside world was a window – just above the catering people. They were working like busy ants. Time went by; we could hear the lady of the house greeting the first guests. Being a descendant of THE Russian Tsar – a detail she…
  • Recalculating Route

    Limor Shiponi
    29 Jul 2015 | 11:23 pm
    Officially, I’m going on a sabbatical. Personally, I’m giving myself time for exploration, experimentation and a good rest: seafaring, sports, storytelling, sightseeing, and some sweat folly with my grandchild. Adieu business, I’ll be back in a year.
  • Why does a storyteller need all the fortune in the world?

    Limor Shiponi
    26 Nov 2014 | 2:42 pm
    By Limor Shiponi One of the groups I work with is a storytelling peers group, looking into Jewish texts as a source of inspiration. After doing some Limmud (learning) each of us goes off exploring, composing, reading, thinking, trying to come up with tales, new stories, interpretations, and create something new. Limmud in the Jewish tradition is performed in Hevruta – a circle of friend or people who have interest. We all have the text at hand; we read it together, but it’s mission impossible to read through directly. At every curve a question pops up, a thought, a memory, a story.
  • We won’t have to talk. Jolly good?

    Limor Shiponi
    24 Nov 2014 | 12:53 pm
    By Limor Shiponi “My father says that in ten years from now, we won’t have to talk anymore. Using special technologies, we’ll just have to think and things will happen.” Coming from a 14 years old gifted teenager, who said it during a storytelling session for young writers. All the other participants, aged 14 and gifted – nodded in approval. The idea seemed perfectly reasonable to them. None of them stirred up the question, “but who will be operating and controlling that technology?” None of them came up with any second thoughts about what will happen to…
  • An exercise in giving feedback

    Limor Shiponi
    26 May 2014 | 2:00 pm
    By Limor Shiponi Sourse: Dreamstime Just back from a storytelling training session with something I want to share: When training, participants expect me to give them feedback, which I do. Often I can sense they are flabbergasted, “how does she know how to hit the nail on its head?” while on other occasions they’ll be wondering, “that’s what she chose to say when there are other, much greater evident issues?” What I choose to say answers one specific thought: what do I need to tell this person, that will help him or her move with their storytelling one small…
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    Content Marketing Blog

  • 3 Ways to Improve Software Trial Conversion

    28 Aug 2015 | 6:00 am
    A big furniture dealer in my area has a parking lot cookout now and then to move traffic into their store. I have to admit it worked on me at first - feed the kids for free and wear them out? Plus, seeing inside this expansive, trendy store was an experience in itself. What did I have to lose?
  • 3 Things Gen-X Content Marketers Should Know about Millennials

    20 Aug 2015 | 6:00 am
    We Gen-Xers know that everybody wants to rule the world, and we think we still do. We don’t wanna stop believing and would rather keep partying like it’s 1999. But, news flash! We don’t rule the world anymore. A new generation has barreled in and are demanding their place in the digital landscape.
  • 5 Ways to Use Vine for Social Media Marketing

    Jaclyn Ralph
    19 Aug 2015 | 3:26 pm
      #SproutContent #howto #ContentMarketing vine.co/v/bpQzmWYwjrQ — jaclyn ralph (@jaclynralph)
  • Want Landing Pages that Convert? Don’t Stop at Design

    Dechay Watts
    14 Aug 2015 | 6:00 am
    Landing pages are an integral part of the inbound marketing formula. After you attract visitors to your website with spectacular content like blog posts, social media updates and infographics, a landing page makes all of your content development efforts worthwhile. It’s the point where visitors validate the relevancy of your content by handing over contact information to turn themselves into leads.
  • Inbound Marketing and Sales Go Together Like These Pairs

    Chris Hawkins
    12 Aug 2015 | 6:00 am
    Sales: I didn’t know there was an email promotion involving the new servers. When did that start? Marketing: We’re not sure what sales does with those new e-book leads once they’re fed to Salesforce.  Talk to enough marketing and sales people and you realize how disconnected they are from each other. Unless you’re in a really small organization, you’re probably often on different planets. That’s not surprising especially with the rapid adoption of inbound marketing from small shops to enterprises.  In theory, the technology used for inbound should be bringing sales and…
 
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    Sweepstakes Marketing Blog

  • Case Study: EVELO Bikes Rides Into Success with ViralSweep

    Giancarlo Massaro
    24 Aug 2015 | 3:21 am
    Founded in 2011, EVELO is an electric bikes company that has a mission to make cycling more enjoyable for everyone, even for those who face certain barriers that prevent them from biking. EVELO’s electric bikes are carefully crafted with high quality materials, making riding effortless, convenient and fun. EVELO Bikes Case Study Unlike a traditional […] The post Case Study: EVELO Bikes Rides Into Success with ViralSweep appeared first on Sweepstakes Marketing Blog.
  • Sweepstakes Legal Checklist For Your Next Promotion

    Giancarlo Massaro
    20 Apr 2015 | 7:29 pm
    As online sweepstakes continue to grow in popularity amongst brands, agencies, and digital marketers, it’s important to make sure your promotion is compliant with all local, state, and federal laws. Within the United States, sweepstakes law varies from state to state, but almost all states have similar laws regarding the operation of sweepstakes. If you […] The post Sweepstakes Legal Checklist For Your Next Promotion appeared first on Sweepstakes Marketing Blog.
  • 5 Reasons To Use Retargeting For Your Next Promotion

    Giancarlo Massaro
    8 Apr 2015 | 5:00 pm
    Have you ever wondered why you keep seeing ads from companies that you visited days or weeks ago? Whether you see them on Facebook or on other websites on the web, it’s like these companies are literally following you around everywhere you go, making the temptation to click on their ads even stronger—even if it’s […] The post 5 Reasons To Use Retargeting For Your Next Promotion appeared first on Sweepstakes Marketing Blog.
  • 17 Sites To Submit Your Products To For Traffic And Sales

    Giancarlo Massaro
    10 Mar 2015 | 12:25 pm
    Finding distribution channels for your products can be tough, especially if you are a new company with a product that no one has ever heard of. At ViralSweep, we’re in the beginning stages of secretly building our own physical product, and we’ve found that it’s an uphill battle to get distribution early on in the […] The post 17 Sites To Submit Your Products To For Traffic And Sales appeared first on Sweepstakes Marketing Blog.
  • 20 Sites To Get Free Stock Images For Commercial Use

    Giancarlo Massaro
    25 Feb 2015 | 9:00 pm
    Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We’ve done the dirty work for you […] The post 20 Sites To Get Free Stock Images For Commercial Use appeared first on Sweepstakes Marketing Blog.
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    Pamorama | Social Media Marketing Blog

  • 12 Secret Facebook Features Every Marketer Should Use

    Pam Dyer
    29 Aug 2015 | 4:47 pm
    Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially. The team at Post Planner created the great infographic at the bottom of this post that highlights some secret Facebook features that you can leverage to avoid being overwhelmed. I’ve expanded on their suggestions…
  • 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

    Pam Dyer
    12 Jul 2015 | 4:42 pm
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely. You never get a second chance to make a good first impression. First impressions are quick, powerful, and enduring…
  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
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    CyberAlert Blog

  • Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – and Mislead You

    William Comcowich
    2 Sep 2015 | 5:52 am
    The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any rate. A few highly-rated blogs recently sought to challenge [...]The post Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – and Mislead You appeared first on CyberAlert Blog.
  • The Myth of the PR Stereotype

    William Comcowich
    1 Sep 2015 | 7:32 am
    The standard view holds that the archetypical PR pro is outgoing, friendly, confident and enthusiastic. They are always “pitching” – or that’s what most people believe. Alison Kenney, an independent PR practitioner, notes that the Meyers-Briggs Personality-Type Indicator shows that people classified as ENFJ (Extraverted iNtuitive Feeling Judging), INTJ (Introverted iNtuitive Thinking Judging), and INFJ [...]The post The Myth of the PR Stereotype appeared first on CyberAlert Blog.
  • 5-Step Social Media Blueprint to Grow Newsletter Subscriptions

    Alexis Fedor
    1 Sep 2015 | 5:58 am
    By Alexis Fedor When thinking about how to use social media to launch or promote your digital newsletter, there are thousands of potential outlets to consider. The options can be daunting when trying to determine the few that could best serve your needs. A simple five-step process can put you on the right track to [...]The post 5-Step Social Media Blueprint to Grow Newsletter Subscriptions appeared first on CyberAlert Blog.
  • Quick Thought #29

    William Comcowich
    31 Aug 2015 | 1:37 pm
    As in investing, decisions in PR and marketing depend on risk vs. reward.The post Quick Thought #29 appeared first on CyberAlert Blog.
  • Can Social Media Analytics Replace Traditional Market Research?

    William Comcowich
    31 Aug 2015 | 11:18 am
      Social media analytics has some clear advantages over traditional marketing research. Perhaps most importantly, it is fast and inexpensive. Are the advantages for social media analytics a death knell for traditional market research methods? Advantages of Social Media Analytics for Market Research Improvements in social media monitoring and measurement services have literally placed new [...]The post Can Social Media Analytics Replace Traditional Market Research? appeared first on CyberAlert Blog.
 
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    Content Science

  • Benefits That Digital Marketing Can Deliver To Businesses

    Jurgen Ritter
    11 Aug 2015 | 11:09 pm
    Digital marketing has created a huge buzz on the internet circles. Almost every profitable business is on the run to find a digital marketing firm that will shoot its online presence to new heights. That said, it is quite fascinating how this unique and innovative idea has made millions of brands to become popular and well-known among the masses. Digital marketing has no dearth of advantages against conventional marketing strategies; on the other hand it has only a wealth of advantages that makes it an inevitable choice. The numerous benefits that digital marketing brings to a business can be…
  • Digitalized Picture Is Better the Outmoded Traditional Image

    Jurgen Ritter
    30 Jul 2015 | 7:24 pm
      In the online world, everything has truly become very simple and convenient to attain. The latest introduction in technology has, in fact, made people to handle things with only one click of the mouse. The digitalized and computerized creation of different things by adding photographic impressions totally alter the way it looks to the common people. Traditional printing is replaced with the digital ones The customized or custom-made digital printing services available in almost every country have helped people to add some spice to their photos in an aesthetic manner. The true effects…
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    KnowledgeVision » Blog

  • The First-Timer’s Guide to Organizing Online Learning Courses

    Lucy Alexander
    13 Aug 2015 | 12:43 pm
    If you’re creating an online learning course for the first time, you’ve probably encountered a huge array of options for structuring your content. The flexibility of online learning platforms is a blessing, but piecing together a virtual learning or training course from scratch is intimidating. Conveying Read more ...The post The First-Timer’s Guide to Organizing Online Learning Courses appeared first on KnowledgeVision.
  • 8 Technology Statistics That Every Sales Enablement Director Needs to Know [Infographic]

    Lucy Alexander
    7 Aug 2015 | 6:38 am
    Sales enablement professionals are seeing the impact of technology on sales at every step of the onboarding process and sales funnel. More and more top performers are turning to onboarding technologies, mobile devices, social media, and online content to train salespeople and to reel in leads, Read more ...The post 8 Technology Statistics That Every Sales Enablement Director Needs to Know [Infographic] appeared first on KnowledgeVision.
  • How to Improve Your Do-It-Yourself Videos Without Breaking the Bank

    Lucy Alexander
    30 Jul 2015 | 6:30 am
    As it becomes increasingly easy to record video from a tablet, mobile phone, or computer webcam, more and more companies are turning away from professional video services in favor of low-cost, in-office solutions. With a hefty price tag of anywhere from $2,000 to $10,000 for a Read more ...The post How to Improve Your Do-It-Yourself Videos Without Breaking the Bank appeared first on KnowledgeVision.
  • 5 Ways to Make the Most of Your Video Marketing [Interview]

    Samantha Kiley
    20 Jul 2015 | 2:24 pm
    In today’s technologically-centered, increasingly mobile business environment, video has become one of the most powerful tools that industry leaders are utilizing to drive site traffic, enhance marketing campaigns, generate leads, and increase conversions. Study after study has proven that prospects find video highly persuasive and engaging. Read more ...The post 5 Ways to Make the Most of Your Video Marketing [Interview] appeared first on KnowledgeVision.
  • Knovio Warmly Welcomes Former MyBrainshark and 9Slides Users

    Samantha Kiley
    15 Jul 2015 | 2:45 pm
    The landscape of the online video presentation industry has been rapidly changing in the past week with key industry players announcing several major changes in their product offerings.  9Slides and Brainshark revealed that over the next few months, they will be discontinuing their respective free products, Read more ...The post Knovio Warmly Welcomes Former MyBrainshark and 9Slides Users appeared first on KnowledgeVision.
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    CoSchedule

  • 21+ Easy Ways To Build An Email List That Will Skyrocket By 552% In 1 Year

    Nathan Ellering
    2 Sep 2015 | 7:24 am
    Last month, we reached an exciting milestone 5 months early: 42,183 awesome folks like you are active subscribers who receive CoSchedule blog content. Thanks, by the way! The goal was to reach 40,000+ subscribers by December 31, 2015. Now it’s a lot more. Since you likely have the same goals to build a big email list of active subscribers who continually read your content, attend your events, and are more likely to convert into paying customers, we thought you’d enjoy using the email list building tactics that have worked for us. Enjoy! 21+ Easy Ways To Build An Email List…
  • Is Marketing For Introverts? Insider Advice To Unlock Your Potential

    Julie Neidlinger
    31 Aug 2015 | 7:23 am
    Always a shy child, my mother approached me during my high school career and informed me that I was to send in an application to the Hugh O’Brien Youth Leadership seminar. “I don’t want to go to that,” I informed her. “There will be lots of people I don’t know there.” “That’s precisely why you should go,” she said. And I did go. My mother knows half of the state of North Dakota, and is completely unafraid to approach them for a chat. I look down at the ground when I walk and hope no one will try to start a conversation. Clearly, we are different creatures. Back then, I was…
  • How To Use Content Syndication To Boost Your Subscribers In No Time

    Greg Digneo
    26 Aug 2015 | 6:54 am
    Promote your blog post. Sage advice for the content marketer. If you’re anything like me, writing a blog post takes time. Lots of it. In fact, this post took me about 15 hours to write. And now I have to promote it, too? Exactly when am I supposed to do the other work required to keep my business going? I’m in the process of launching a new company. I have a new website, a new blog, and a new product. And like all businesses, I wanted to get my marketing engine going but didn’t have time to spend hours both writing great content and promoting it. Over the years, I’ve developed three…
  • 13 Lessons On The Viral Content That Got 36,177 Shares In A Year

    Julie Neidlinger
    24 Aug 2015 | 6:24 am
    While the idea of creating viral content as a goal sort of makes my eyes roll uncontrollably, this isn’t the first time I’ve written about the subject. So why all the eye-rolling? You want your content read, discovered, loved/hated, shared, and by as many people as possible, that’s true. And that is sort of what happens with viral content. So what’s my problem with going viral? Virality, as an end goal, seems wrong. Your end goal should always be useful, helpful, true, original content. 13 Lessons On The Viral Content That Got 36,177 Shares In A Year via @JulieNeidlingerClick To Tweet…
  • Save Content In Your Unscheduled Bin To Keep Your Calendar Tidy [New Feature]

    Nathan Ellering
    20 Aug 2015 | 8:28 am
    Sometimes there are just those projects you need to write notes about and table them for later. Other times, you might put too many projects on your marketing calendar and need to put them on hold until you have more time. And then there are those folks who just like a clean marketing calendar without content on it unless they’re actively working on it to nail a hard deadline. Well, if you fall into any of those three categories, you’re going to love the newest feature in CoSchedule: The content drafts bin. Woohoo! CoSchedule makes planning content even easier while not attached…
 
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    Feldman Creative

  • What’s Your Social Media Marketing Super Power?

    Barry Feldman
    30 Aug 2015 | 7:01 pm
    Author informationBarry FeldmanFounder at Feldman CreativeBarry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+. | Twitter | Facebook | Google+ | LinkedIn | The post What’s Your Social Media Marketing Super Power? appeared first on Feldman Creative.
  • How to Take Advantage of the Web’s Two Most Important Words

    Barry Feldman
    23 Aug 2015 | 4:38 pm
    Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?” No. That’d be boring as the Celine Dion catalog. Should every business blog include how-to articles? Yes. Some blogs use the technique in practically every post. Again, snoozeville. Some bloggers purposely avoid the “how to” headline. They find it too cliché. Big mistake. Here’s the thing about clichés: people get ‘em. You can make every post title include “how to” or…
  • Why is SEO Important?

    Barry Feldman
    15 Aug 2015 | 2:08 pm
    SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn’t come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them. Search is kind and sensitive. We summon it in our time of need. When we: Want to learn Want to buy Want to be entertained Search won’t let…
  • Who Cares What Chris Brogan is Drinking?

    Barry Feldman
    9 Aug 2015 | 5:42 pm
    “Be real before being virtual” is a favorite little axiom of mine coined by personal branding expert William Arruda. “Will the Real You Please Stand Up” is favorite new book of mine by social media expert Kim Garst. And what follows is a favorite article I orginally wrote for Convince and Convert. Each focuses on the all-important theme, authenticity. Enjoy… You know who Chris Brogan is, right? If so, you can skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Media Group, CEO of Human Business Works, a publishing…
  • The Ultimate Shortlist of Social Media Tips [Infographic]

    Barry Feldman
    1 Aug 2015 | 8:48 am
    I’m onto you. You love social media. You can’t get enough. You can’t get enough followers, shares, comments. You can’t get enough tips from experts. There’s never enough time to do it, so you hunger for knowledge about how to use social media effectively as possible. I learned that when I read this, The 2015 Social Media Marketing Industry Report from Social Media Examiner. The report listed the top five questions social media users ask. Atop the list was, “What social tactics are most effective?” I did my best to answer the question by gathering 59 tips from the results of…
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    Big Leap Creative

  • Your Freakout is a Sign of Strength, Not Weakness

    Lisa Gerber
    28 Aug 2015 | 10:41 am
    Raf Simons had just been hired as Christian Dior’s creative director and had eight weeks before Paris Fashion Week to work with his new (to him) team and present the haute couture collection. No big deal. In the documentary Dior and I, director Frédéric Tcheng takes us on a gorgeous and intimate tour of the process. He shows us how a new leader takes the helm, finds his own inspiration to create a vision, communicate that vision and works/collaborates with a talented team to execute the seemingly impossible plan. “I don’t give up until the first girl is on…
  • Regain Control of Your Time

    Lisa Gerber
    19 Aug 2015 | 1:48 pm
    Most people live their lives on other people’s terms. Their days are spent achieving other people’s goals and submitting to other people’s agendas. Their lives have not been consciously organized in such a way that they command every waking, and sleeping, moment of their life. Instead, they relentlessly react at every chance they get… Creators focus on outputs rather than the general populace who focus on inputs. In their free moments, creators utilize their subconscious breakthroughs. Their days are filled with creative bursts, making them incredible at their craft.  –…
  • Uncover Your Compelling Brand Story

    Lisa Gerber
    16 Jul 2015 | 9:08 am
    Achieving insight across a wide variety of problems – not just word problems but interpersonal conflicts, music composition (creative problems), for example, typically follows a pattern. We focus all our attention on the aspects of the problem as it is presented, or as we understand it, combing through the different possible solutions and scenarios with our left prefrontal cortex and anterior cingulate. But this is merely a preparatory phase, lining up what we know about a problem. If the problem is sufficiently complex or tricky, what we already know won’t be enough. In a second…
  • Save The Puppies: Keep crisis messaging simple

    Lisa Gerber
    10 Jul 2015 | 8:00 am
    Last month, our much beloved no-kill animal shelter had an outbreak of canine distemper and needed communications help. They are not a client, but the executive director contacted me, and, feeling like Wonder Woman, I immediately cleared my calendar and accepted the mission. It’s not often I get to help save the puppies! The situation had many moving parts (as do most crisis situations) and I wanted to share with you our strategy to address the many audiences and questions we anticipated would arise. First, some background: Canine distemper is viral and deadly. What’s worse,…
  • Is Twitter a Wasteland of Engagement?

    Lisa Gerber
    1 Jul 2015 | 9:53 am
    It’s Summer, and in that vein, I have some lighter reading for you today. If you’re like me, you try to slow down a notch – take off early on Fridays (or take them off altogether), and indulge in that Summer reading list, a little lighter fare than you might normally treat yourself too. Today, I want to talk about social media, choosing what’s right for you, and doing our best not to impose our judgements on others. I am not a fan of Twitter, in fact, I find it to be a wasteland of engagement. I know it’s very un-marketing of me much like my dislike of…
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    vWriter.com - Grow Traffic. Build Engagement. Be Everywhere.

  • 17 Common Content Marketing Mistakes (And How To Avoid Them)

    Steve Shaw
    1 Sep 2015 | 7:58 am
    To err is human. And content marketing is no exception. All of us doing content marketing will of course screw up every now and again. I’ve experienced practically every one of these blunders in all my years of content marketing. The important things to remember the next time you screw up are (a) you’re not alone; and (b) you’ll live to see another day, a.k.a. “put it in perspective”. (And if you never screw up, firstly, I don’t believe you; and secondly, congratulations on being the exception to the rule). Of course, mistakes have benefits too.
  • Content Marketing Benefits: 9 Key Ways Your Business Wins When You Commit to Content Marketing

    Steve Shaw
    21 Aug 2015 | 6:36 am
    So you’ve heard about ‘content marketing’. Maybe you do bits and pieces from time to time, but you’re far from committed and it just tends to languish on the back-burner with a ton of other some-days. You’re unclear how content marketing benefits your business – but should you in fact be giving it more attention and investing more resources? Sound familiar? Then this one’s for you … This post gives you 9 key ways in which content marketing benefits your business. In fact, you’ll see why it’s now essential for you and your business not just to dabble in content…
  • Call To Action: Creating Effective CTAs In Your Content Marketing

    Steve Shaw
    13 Aug 2015 | 4:54 am
    One of the key objectives of creating content and publishing it on your own or other websites is to get the consumer of that content – whether reading, watching or listening – to take some kind of action as a result. After all, they have been attracted to your content, raised their hand and showed interest. Thanks to your content marketing activities, you have a new prospect for your business. You now need some way to connect with them further so you can build a relationship with them. Otherwise you risk losing your new prospect as quickly as you found them (or rather, they found…
  • 7 Top Ideas for Lead Magnets to Grow Your List

    Steve Shaw
    7 Aug 2015 | 1:05 am
    It’s not enough to just put a form on your site, and hope people leave you their email address. People are increasingly protective of their inbox, and generally resistant to giving out their email address. However, this changes when there is a suitable value exchange. You offer something to your prospective subscriber of enough value that they are willing to give you their email address in exchange for it. What you give in exchange for an email address is known as a lead magnet. Lead magnets come in all shapes and sizes. As a business you will often want to have several such lead…
  • How A Mobile-Compatible Website Helps You ‘Be Everywhere’

    Steve Shaw
    30 Jul 2015 | 10:35 am
    As you’ll no doubt be aware, in April 2015, Google began rolling out their ‘mobile-friendly update‘. Effectively this removed websites from their mobile search results that weren’t mobile-friendly. While significant in itself, the event probably represents the point at which webmasters and businesses owners finally had to take mobile seriously. It was a turning point. You could no longer afford to pretend the mobile revolution wasn’t happening. It was time to acknowledge, and embrace it. But it’s not just about Google’s search results. As we’ll…
 
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    Kapost Content Marketing Blog | RSS Feed

  • How to Woo a Millennial in B2B Marketing

    Tarah Speck
    2 Sep 2015 | 5:00 am
    “Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy   Millennials have been the “it” topic of study for consumer purchasing behavior for a while now. As the most educated, tech-savvy, and largest generation since the baby boomers, B2C industries such as retail, food and beverage, and entertainment are scrambling to collect as much data and glean as much insight as possible on this rising consumer generation. But what about the rising influence of the B2B millennial buyer? Are our…
  • The 7 Types of Critical Marketing Metrics B2B Marketers Are Missing

    Mike Clark
    1 Sep 2015 | 5:00 am
    For B2B enterprises, measuring content performance is crucial. Since content production is a timely, costly process, it’s important to keep track of the essential metrics. Make sure you check out our eBook The Blueprint of B2B Content Metrics for a full guide on how to build out your marketing metrics dashboard and successfully run your marketing campaign. Let’s talk about some of the basic marketing metrics you might be missing. Content Production These first few marketing metrics are actually found within our three pillars of content measurement. Gauging your content’s health is all…
  • How We Manage 54 Contributors on Our B2B Blog

    Anne Murphy
    28 Aug 2015 | 5:00 am
    In 2014, the Kapost team published 386 blog posts on the Content Marketeer, our blog dedicated to sharing the stories and strategies behind exceptional marketing and supporting B2B companies in planning, creating, distributing, and optimizing content for their most important marketing channels. It’s no small feat to publish more than one blog post per day, every day of the year. So who authored these posts, which contributed to 861% increase in subscribers and 182% increase in unique visitors year over year? RELATED CONTENT: How We Grew Blog Subscribers by 861% 54 unique contributors…
  • Why a Central Repository for Marketing Collateral Matters to Demand Generation

    Katrina Pfannkuch
    27 Aug 2015 | 5:00 am
    With the rise of digital innovation in marketing, B2B buyers now go through about 57% of the purchasing process before ever talking to sales. Demand generation strategies need to follow suit by leveraging the “ace in the hole” of marketing content: accessible, relevant, and trackable marketing collateral. Do you have a simple, central repository for marketing collateral that meets customer demand day or night and converts prospects into customers? If you’re a content-minded enterprise, this is a no-brainer. Or is it? Creating an organized system for your marketing collateral isn’t…
  • How We Grew Blog Subscribers by 861%

    Anne Murphy
    26 Aug 2015 | 11:00 am
    In 2014, the Kapost blog saw a whopping 861% increase in subscribers. In 12 months, our subscriber list grew from 856 marketers to 8,228, and is now well over 11,000. A variety of factors led to this growth, and in the spirit of supporting other B2B marketers, I want to share with you exactly how we did it. Quality Content The first factor was a focus on delivering a high volume of high quality content through the blog, and promoting the Content Marketeer as a go-to resource for our target audience. In 2014, we published 386 blog posts, a 105% increase from 2013. But as B2B marketers…
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    Accelity Marketing

  • Why Successful Entrepreneurs Fail Up

    Jackie Steinmetz
    1 Sep 2015 | 7:44 am
    This blog was written by Jackie Steinmetz, owner of Accelity Marketing, for startupsavant.com – read the original blog here. Everyone will face failure at some point in their lives—some of us more than others—but how we deal with that failure is what truly separates the successful entrepreneurs (the doers!) from the dreamers. The most successful entrepreneurs fail. They fail hard, fail big, fail to the tune of millions of dollars.Click To Tweet But many entrepreneurs say that the key to their success is failing up, or letting their failures develop them into a better person than they…
  • 4 Ways Blogging Will Help Your Business

    Beverly Bean
    31 Aug 2015 | 7:11 am
    This post comes from Beverly Bean, an author in our series of guest bloggers. Learn more about her here. — Blogging has become a buzzword, especially for business. It’s a practice that can seriously up your business game, and it’s relatively easy to do. Your clients and customers need a way to get to know your business, and blogging is a leading method to establish trust. A potential client or customer can visit your site, read your posts, and feel like they know you without ever meeting you in real life. It’s like having a 24/7 employee! Your customers should be able to…
  • Are Your Marketing Emails Getting Deleted?

    Alicia Olsen
    25 Aug 2015 | 7:53 am
    Email marketing can be an incredibly effective way to reach prospects and customers, but it can also be tough to ensure your message is heard. Consumers are barraged with emails, so a key to email marketing is cutting through clutter.Click To Tweet One of the best ways to get your marketing emails opened is writing great subject lines, which is what I’ll discuss in this blog. Avoid the spam filter The first tip to keep in mind is that certain words in your marketing emails may trigger spam filters, meaning your intended recipient may never receive it. The biggest culprit is the word…
  • 7 Things to Know Before Starting Social Media

    Quentin Allums
    18 Aug 2015 | 8:03 am
    Often when I tell people that part of what I do is manage social media they assume that all I am doing is posting a couple of tweets and poking around on the Internet all day. They don’t come out and say it directly like that, but that’s the way it feels sometimes. In reality though, there are job titles solely devoted to social media research, SEO, social media campaigns and more. Social media is a growing field and is showing no signs of slowing down in the near future. Here are 7 things that you need to know before creating a social media profile and going down the rabbit hole.
  • Are You Creative?

    Jessie Senglaub
    11 Aug 2015 | 7:12 am
    Are you creative? Don’t overthink it, just answer yes or no. Everyone should have answered yes. Even those of you reading this who consider yourselves Type A, a fan of numbers, pretty vanilla. I promise, you’re creative, too. This is one of those topics constantly under debate—Are creative people born that way or is it something you can be taught?Click To Tweet In reality, that isn’t the right question to ask. Everyone is born with creativity, but it can also be taught. It should be practiced. Here are a few ways to tap into your creative energies and refine your skills. 1. Visualize…
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    Visually Blog

  • Five Tips to Guide Your Content Marketing Strategy for Live Events

    Nate Birt
    1 Sep 2015 | 12:29 pm
    Live events are no longer just within the purview of cable TV. The social web has broken down barriers, allowing brands to access massive audiences with as-it-happens content that is engaging, educational and downright fun. Marketers also say live events are among the most effective marketing strategies. And while coverage of live events via social media, microsites and SMS can’t replicate the in-person experience exactly, it still creates a real value proposition that content planners shouldn’t overlook. The widely circulated statistic that two-thirds of B2B marketers say live events are…
  • What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

    Matt Cooper
    13 Aug 2015 | 4:09 pm
    By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion of tweets, or the people tweeting them, to a private place.” But of course no product…
  • A Big Thanks to Our Customers — Visually Makes the Inc. 500 List

    Visually
    12 Aug 2015 | 11:02 am
    Each year Inc. ranks the fastest-growing private companies in the U.S. The companies who make this list span across all industries representing the independent entrepreneurs of America. Today, we are proud to announce that Visually has ranked no. 174 on the 2015 Inc. 5000! Over the last three years Visually has seen a tremendous amount of growth across the board — from 2011-2014, we have seen a total growth of 2,384% alone. We could not have made it here without the trust that our customers and closest advocates impart in us with their vision for content. Our ability to expand our…
  • Visually Announces a Revamped Project Center

    Visually
    6 Aug 2015 | 10:00 am
    We’re excited to announce some big updates to our platform. As brands recognize the vital role that visual content plays in their content marketing, facilitating the creation process becomes more important than ever. Ensuring the success of your final product is more than just having a defined strategy to back up your content. As marketers, one should approach content production as a continuous loop — from beginning to end, and back to the beginning. From ideation, to closely following a calendar with deadlines, assigning responsibilities, giving constructive feedback, and…
  • How to Craft an Engaging Narrative with Data

    Matt Cooper
    28 Jul 2015 | 11:34 am
    If there were a gold standard for brands engaging in data storytelling, it’d be Google’s Politics & Elections vertical. Using data collected from millions of Google searches and other user interactions, it regularly publishes infographics that give key insights into the American political psyche. Its data has been used to compare interest in the Occupy Wall Street and Tea Party movements as well as identify the most important issues surrounding U.S. Senate campaigns. Because of its massive datasets and easy-to-understand infographics, its findings have been shared by thousands of…
 
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    Content Marketing Blog | Inklyo.com

  • Writing Cats and Dogs: Which Blog Style Should You Adopt?

    3 Sep 2015 | 12:53 am
    I couldn't possibly begin to tell you why a raven is like a writing desk, but I can tell you how a pet is like a blog post. As you're probably aware, there are different types of blog posts, just as there are different types of pets. One easy way to break down blog styles, particularly if you're as great a fan of four-legged companions as I am, is to think of the different types of blog posts in terms of two groups: the Dog and the Cat. No, I'm not saying that some blog posts rule while others drool. And no, your blog posts aren't going to drink from your toilet or shred your curtains. The…
  • 10 Useful Sites All Marketers Should Save to Their Favorites Bars

    3 Sep 2015 | 12:53 am
    If you're a marketer who often finds yourself overwhelmed by the sheer volume of marketing resources available online, rest assured that you're not alone. There are many useful sites and apps out there, but that doesn't mean that all of them are right for you. Each marketing expert must determine which marketing resources and sites best suit his or her needs. I've been accumulating my own list of resources over the last little while, each of which occupies its own comfy spot in my Favorites bar. These useful sites might not all be right for you, but I'm sure that some of the items on my list…
  • 5 Books Every Work-from-Home Businessperson Should Read

    3 Sep 2015 | 12:53 am
    Tired of the office life? Many people aspire to work from home, but doing so requires a particular set of skills. It's not all pajamas and cuddling your cat while bringing in the money; successful work-from-home businesspeople are excellent at time management, personal organization, work–life balance, and marketing their unique skills to maintain a livable income. Below, Scribendi's editors have rounded up five books that offer great tips for working from home. 1. My So-Called Freelance Life, by Michelle Goodman Written for female entrepreneurs, My So-Called Freelance Life has practical…
  • How to Screw Up a Blog Post (In 7 Easy Steps!)

    3 Sep 2015 | 12:53 am
    Hey, it's a jungle out there. There's a blog for everything. Food photography, travel blogs, political rant pages, corporate musings, fan page free-for-alls . . . you name it. With all that competition, who wants to stand out and create an engaging, creative blog that actually adds value to the Internet? Not you. Quality work and responsibility to readers are just too much darn effort. You and I, we much prefer to float comfortably in the recesses of Internet no man's land. We're not attention seekers—we're far too lazy for that. Afraid your blog might actually do well? Follow these…
  • Catch Me If You Can: 10 Ways to Hold Attention by Producing Engaging Content

    3 Sep 2015 | 12:53 am
    Producing engaging content is one thing, but holding a reader's attention? That's another. We all know how much content there is on the web, but we also know how easy it is to not read it. Okay, okay, so maybe we do read some articles and blog posts, but let's be real—most of us tend to skim them rather than read through them in their entirety. We're busy, and we've got things to do! So in today's hustling and bustling world, how do you write engaging content (articles, blog posts, ebooks, etc.) while keeping your readers interested? Read, skim, or scan the top 10 list below to find…
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    erika heald

  • Why I'm Attending my Third Content Marketing World (and You Should Too!)

    erika heald
    24 Aug 2015 | 8:45 am
      In just two short weeks, I’ll be in Cleveland taking part in my third Content Marketing World in as many years. With so many conferences, many in more glamorous locations, what keeps me coming back for more? In one word: community.   Throughout the year, I get to check in with the Content Marketing World community through the Tuesday morning (my time) #CMworld twitter chats. I love seeing the familiar faces each week, and enjoy have a place to catch up on what’s new on content marketing and hear from my peers as to what’s working. I leave every week with a number of ideas to put…
  • Moving on to a new challenge

    erika heald
    4 Aug 2015 | 6:48 am
    This time last year, I'd just transitioned from consulting into running social media and content full time at Anaplan. It was a great opportunity to shape the content strategy and processes for a global company. It's pretty rare to work for a start-up with offices—and content—serving customers on four continents. It was fun to build up the team from just myself and a new social media manager when I started to a team of six content professionals creating compelling content. But after a year of managing Anaplan's content in-house, I was starting to get the consulting itch…
  • Happy New Year!

    erika heald
    3 Jan 2015 | 11:07 am
    Happy New Year! It's been a few months since I've  had time to sit down and write a blog post for myself. You see, in July, I accepted a full-time gig with one of my clients, Anaplan. Since coming home from speaking at the incredibly inspiring 2014 Content Marketing World I've been heads-down on building out our content marketing strategy and team. So although I've still been able to keep up with folks on twitter, the blogs have been a bit neglected. That said, I've got a lot in store for 2015. I'm planning on guesting on a new social media podcast (I love…
  • My 10 Key Takeaways from Content Marketing World 2014

    erika heald
    18 Sep 2014 | 7:55 am
    Last year, I headed out to Content Marketing World as a self-employed content marketing consultant, eager to connect with other content marketers working with technology start-ups on creating effective content marketing organizations. This year  I was back on the plane to Cleveland for the conference, but this time as a client-side marketer, building a global content marketing infrastructure for my employer, the business planning and execution platform Anaplan. What’s amazing about the conference we regulars refer to by its weekly twitter chat hashtag #CMworld is the conference had just…
  • 3 Quick Tips for Making the Most of Content Marketing World 2014

    erika heald
    8 Sep 2014 | 11:53 am
    It's  Monday and I'm in Cleveland so that can only mean 1 thing: It's time for Content Marketing World 2014! This time last year, when I headed out to Content Marketing World, I'd just embarked on taking a year to work as an independent content marketing and social media consultant. The conference had amazing content, gave me a number of great takeaways, and inspired a number of great conversations with other content marketers in more than the usual 140 characters (shoutout to the weekly #cmworld twitter chat!) I'm back this year, in a completely different capacity.
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • How to Get B2B Buyers to Pay Attention to Your Content

    Jaime
    26 Aug 2015 | 5:00 am
      You only have eight seconds to capture a customer’s attention online. Here’s how to make the most out of every second… If I gave you eight seconds to tell me about your product or service, what would you say? Traditional elevator pitches are an average of 56 seconds. However, the average attention span has dropped to just eight seconds. Eight seconds isn’t long. It was just enough time for you to read the title and first line in this blog post. Test it out yourself. Say, “I’m with [name of your company], and we …” See if you can get your message across before the time…
  • 5 Free SEO Tools That Will Help Your Content Get Found

    Jaime
    22 Jul 2015 | 5:00 am
    The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to make your content stand out from the competition. One way to – literally – put yourself ahead of your competition is by improving your rankings on Google. The more love you get from Google, the more you can increase your website traffic, blog readership and online conversion rates.   Here are five free…
  • The 4 Pillars You Need to Tell Great B2B Stories

    Rachel
    16 Jul 2015 | 5:00 am
    Stories can help you connect with customers on an emotional level, show your value and stand out from the competition. Here’s how to add compelling stories to your B2B marketing mix … Discover How to Tell Great B2B Stories Back in the days of Mad Men, marketers could tell customers how to think and what to buy. But times have changed. Customers no longer trust advertising and don’t want to hear companies talk about how great they are. To stand out, B2B companies must reach customers on an emotional level. I recently spoke with Ira Haberman, Director of Storytelling at Brainrider, about…
  • 5 Keys to an Amazing B2B Content Experience

    Rachel
    8 Jul 2015 | 5:00 am
    Publishing great content is only half of the equation. You also must give your audience a great content experience if you want them to keep coming back for more. Here’s how …   “If a piece of content is published, and nobody reads it, does it exist?” This was a question that Hana Abaza asked when she spoke at Pipecon, a B2B marketing and sales pipeline conference in Toronto. Many B2B marketers produce great content. However, it may not bring them the shares, leads and conversions that they hope for. According to Hana, VP of Marketing at Uberflip, the problem may not be your content,…
  • How to Get More Value From Your Articles

    Rachel
    3 Jun 2015 | 5:00 am
    Articles and blog posts are a B2B marketing power tool. Here’s how to get more value from all of your articles, so you can reach a wider audience, attract more leads and turn them into customers … Articles and blog posts are a B2B marketing power tool. Make sure you get the most from them.   Articles – including blog posts – are one of the top B2B marketing tactics. And with good reason … They can enhance your thought leadership, improve your SEO and bring more targeted leads to your content. Articles are also useful for educating and nurturing leads throughout your sales…
 
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    Elokenz Blog

  • How to track time when working on content marketing ?

    Jean-Christophe Lavocat
    28 Aug 2015 | 2:45 am
    Content Marketing is known for being really accessible (everyone can do it, registering a domain name for a self hosted wordpress blog is cheap) and can be quite effective if you do it properly, with a purpose and with associated metrics. However, content marketing faces one big issue : it takes a lot of time. In this post, we’ll try to address the following question : How can a writer track time when working on a blog ? A quick search on Google didn’t bring much material to answer, so I decided to go for the creative approach. I’ll try to define some processes that might be…
  • 6 reasons why you should define your readers personas

    Fanny Arles
    18 Aug 2015 | 7:46 am
    Personas are a great tool used in marketing and in user-centered design to help better vizualize your audience, understand their needs and behaviours and to effectively improve your results. In blogging, they can also be used to improve your content strategy and the quality of your articles. We have decided to list six reasons why you should define personas and how it translates to content marketing. KNOW YOUR READERS Instead of addressing a crowd, write as if you’re having a conversation with your favorite reader. If you’re not sure who that is, make up an imaginary friend. –…
  • Meet the team behind Elokenz v2

    Jean-Christophe Lavocat
    13 Aug 2015 | 12:17 am
    Elokenz v2.beta is soon to be released and we thought it would be the perfect time to introduce you to the team behind the project. Historically, the project started with 3 people : myself (Jean-Christophe Lavocat), Timothée Jeannin and Arnaud Rachez. As the time went by, professional obligations forced Tim and Arnaud to accept really challenging positions in great companies. Tim became product manager at LetSignIt and Arnaud became data analyst at Google (he is not working there anymore). When your Startup team split apart and you need a new one Therefore, the project went back to ground…
  • Google+ URL posting : 4 Facts to optimize SEO and Social Trust

    Jean-Christophe Lavocat
    9 Sep 2014 | 11:35 pm
    Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network. In this post I detail several technical facts that you should keep in mind when posting to increase your SEO and enforce social trust. You will learn which URL can be indexed from a Google+ post and the impact on your social metrics. Increase social trust Google+ has become an obvious place to share/post links to increase your online visibility. Many articles are describing how to write a good G+ post and it often boils down to writing a valuable piece of content…
  • How to display your best articles on the web ?

    Jean-Christophe Lavocat
    29 Jul 2014 | 9:18 am
    We already presented our WordPress widget to showcase your best articles. We made some improvement to the basic widget and want to share with you the new features. The widget is useful for authors who are using the G+ authorship system. It takes in input your Google+ id and list your most shared articles on the social networks. Who could gain from this widget ? Before entering into details, let’s see who is likely to use this widget. Take my friend Ann Smarty she is frequently writing on several websites. Her various writings are often covering complementary topics but his audience…
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    Vero » Email Marketing Best Practices and Resources

  • How to Use Social Proof in Email Marketing

    Jimmy Daly
    17 Aug 2015 | 7:39 am
    “Billions and billions served.” It may be the canonical example of social proof. We’ve all seen it and most of us are among the billions served. McDonald’s simple slogan connotes ubiquity and community. Some version of that line reaches 69 million customers each day. It’s wise to borrow strategies from companies like McDonald’s. After all, they’ve spent millions on research and advertising to arrive at a four-word slogan. If they believe social proof works, there’s a pile of data to back it up. Staying in line with our recent theme of email…
  • 11 Supplementary Tools for Email Marketers

    Jimmy Daly
    12 Aug 2015 | 12:16 am
    An email service provider is one of many tools you need to run an email marketing campaign. As the old adage goes, it takes a village. Examining our own workflow, we realized that we use at least 10 tools in addition to Vero. We decided it would be fun to share the tools we use to create, run and analyze our own campaigns. It’s not the “right” way to do it, but it’s a collection of ideas and processes that works well for us. Hopefully, you can learn a trick or two here that you can use in your own marketing. If we missed a tool that you use often, let us know in the…
  • The Unboxing Technique: How to Ease Your Customers’ Anxiety with Email

    Jimmy Daly
    3 Aug 2015 | 6:41 am
    People are afraid of your product and it could be the primary reason you aren’t getting as many signups as you want. Humans are lizards. They fear the unknown. Even if your target market understands that your product could solve a real problem, they are afraid it won’t work. Or that it will be a hassle. Or even that it’s too big of a commitment. The reasons are endless, but there is a solution to calming consumer anxiety. The brilliant Joanna Wiebe uses conversion buttons to illustrate the this problem. Buttons are doors. You wouldn’t open a door unless you knew what…
  • 3 Tips for Better Product Update Emails

    Jimmy Daly
    29 Jul 2015 | 7:42 am
    What’s the difference between content marketing and product marketing? Content is a lead-generation tool, an education platform and a brand-building strategy. Goals center around audience growth and engagement. The connection to the product is often obscure at best. Product marketing is very different. A product marketer aims to understand every facet of the customer experience. They need to know why customers use the product in the first place and how new features and updates can entice more customers to join. Source: Glen Lipka Of course, there is overlap and in some cases, a…
  • The Future of Personalization: Use Real Data to Personalize Emails

    Chris Hexton
    27 Jul 2015 | 12:07 am
    Email is one of the most successful marketing channels. That means it is getting noisier. You need to be thinking about personalized emails if you’re going to be competitive. If you want to win the inbox, you need to get involved. At this point in history, you know more about your customers than ever before. With the right framework, you can put this data to good use. The trick to getting the most out of your data is let go of having everything come from a single neat source and get into the idea of capturing everything you can about every user, all the time. That is what this post is…
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    Wylie Communications, Inc.

  • Your brain on wordplay

    Ann Wylie
    29 Aug 2015 | 10:00 pm
    We pay attention to and remember puns, alliterationA hand shoots up in my Make Your Copy More Creative workshop.Center of attention The Broca area is the part of your brain responsible for processing language — or not. Image by Henry Vandyke Carter via Wikimedia Commons“But,” the communicator says, “don’t you risk confusing people with wordplay?”Well … yes, you do. And that’s part of the point.When readers encounter wordplay, they first try on the literal meaning of the words. When that doesn’t work, they seek alternative meanings.Because…
  • I’ve got a little list

    Ann Wylie
    22 Aug 2015 | 10:00 pm
    Eight thoughts about the length of your listicleThank you, David Letterman.Is 10 tops? How many items should you include in your listicle?The Top 10 list rules the Web — or at least, Buzzfeed. The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral (15) by 142%, according to research by Noah Veltman and Brian Abelson, two Knight-Mozilla fellows. Fiddle around with their addictive “listogram” for details.Perfect 10 The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral…
  • Break the news

    Ann Wylie
    15 Aug 2015 | 10:00 pm
    The New York Times improves on the fact packWriting a news story? You could do worse than study The New York Times for inspiration.News? Or snooze? Take a tip from The New York Times and run “snappy synthesis” news leads instead of fact packs and announcements.We analyzed 87 stories in the Dec. 15, 2014, edition of the Times. (We skipped the sports pages and one-paragraph stories.) Reporters started 44 of those pieces with news leads.News leads put the bottom line up front so busy readers in a hurry can gulp the news in one paragraph rather than reading the whole story. On Dec.
  • Readability smackdown

    Ann Wylie
    8 Aug 2015 | 10:00 pm
    Master Class attendees boost reading ease by 226%, 230% — even 300%One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter contest.Using Microsoft Word’s Readability Statistics, attendees edit their copy, bringing their Flesch Kincaid grade level down and their Flesch reading ease up.Don’t dump a paper pyramid on your reader Multiply your message’s readability, in less than an hour. Just take a tip from some of these Catch Your Readers Master Class graduates.Our Chicago Master Class winner increased reading ease by a remarkable…
  • Are you giving your readers e-somnia?

    Ann Wylie
    25 Jul 2015 | 10:00 pm
    Bedtime screen reading keeps folks up all nightHere’s one more obstacle to reaching readers online: Reading that email or blog post before bedtime can literally cause your readers to lose sleep.One more thing that’ll kill you The blue light from an electronic device may increase your readers’ risks for cancer and heart disease. Image by James Royal-LawsonAt least, that’s what researchers from Harvard Medical School at Brigham and Women’s Hospital say.The researchers observed folks reading an e-book on an iPad for four hours before bedtime. Then they watched the…
 
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    Lush Digital » 5 Ways Modern Marketing Managers Need to Change

  • 5 Ways Modern Marketing Managers Need to Change

    Sarah Mitchell
    2 Sep 2015 | 2:30 pm
    Last week I ran roughshod over the shamans, charlatans and pretenders of content marketing. It was a full-blown rant called The Great Content Marketing Swindle aimed directly at service providers and in-house marketers that haven’t been giving their customers a fair deal. But not every failed project is the result of a swindle. In many cases the brand should accept responsibility for some of the backlash we’re encountering. Plenty has been written about the dramatic impact of the Internet and the corresponding shift in consumer behaviour. If you’re reading this, you understand it too. I…
  • Brand Newsroom 51: Online Reviews for Your Brand

    Team Lush
    1 Sep 2015 | 12:26 am
    Has your business been reviewed online? From a marketing perspective, review websites like Yelp allow brands to target a highly influential audience, with 40% of users aged 18-35 and another 40% with a self reported income of over 100k. So how should brands approach online review sites, and how should they encourage customer reviews? This week on Brand Newsroom, Nic Lembo, Manager of Public Relations and Outreach at Yelp, joins the Brand Newsroom team to discuss strategies and best practice for brands with a community of online reviewers. Links Yelp The post Brand Newsroom 51: Online Reviews…
  • Where Content Marketing Fails

    Team Lush
    30 Aug 2015 | 2:30 pm
    We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key frontline staff making the sale. Too many times I’ve walked into a store to make a purchase after doing online research to encounter extremely poor customer service. Ninety-nine per cent of the time I head back to my car and make my purchase…
  • Should Your Business Use Multiple Content Brands?

    Carla Young
    26 Aug 2015 | 2:20 pm
    How does your organisation implement content marketing? Most brands will create content from social accounts using one shared name. However, for some businesses, one content brand is simply not enough. In Brand Newsroom episode 47, the team interviewed Ryan Northover of Ventura Home Group. Ventura are an example of a company with multiple content brands and leveraged them to achieve greater success for their business So how do you know if multiple content brands are right for your business? There are specific circumstances under which businesses can benefit from multiple content brands. To…
  • Brand Newsroom 50: What Do I Do With My Website?

    Carla Young
    25 Aug 2015 | 1:45 am
    How often should you be changing your website? Due to ever-changing Google algorithms, companies often have to make edits just to ensure they aren’t left behind in search results. In addition, the increasing consumer appetite for better experiences demands rapid changes. Despite this, the Brand Newsroom team observe we have all been guilty of having a website that isn’t quite up to scratch.. How should brands ensure they’re making the best first impression online? Links WooRank   The post Brand Newsroom 50: What Do I Do With My Website? appeared first on Lush Digital.
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    ClickTecs » Blog

  • Finding the Best Franchisees Through Online Marketing

    Jamshaid Hashmi
    12 Aug 2015 | 8:47 am
    As we speak, there are thousands of qualified potential franchisees searching the internet for their next business venture. If you’re a franchisor, that is good news. But not so fast – before you start to celebrate the digital age of selling franchises, you need to understand a thing or two about online marketing and recruitment of new franchisees. You need to know how to attract them to your business before they are lost to your competitors. The following are a few of the tips and tactics you can use for marketing your franchise online. Search Engine Optimization Search Engine…
  • Developing a Social Media Marketing Plan for 2015

    Jamshaid Hashmi
    29 May 2015 | 1:00 pm
  • Top 5 Web Trends for 2015

    Jamshaid Hashmi
    29 Apr 2015 | 12:53 pm
  • Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

    Jamshaid Hashmi
    20 Apr 2015 | 12:58 pm
    San Diego, CA, May 15th – 16th, Jamshaid (Jam) Hashmi CEO of ClickTecs today announced the team’s excitement at being a panellist at the premier solutions-oriented event for Franchise Executives.  This event, www.IFXConference.com  in San Diego focuses on providing over 100+ Franchise Executives real-word strategies and best practices on topics ranging from Franchise Development, Franchise Culture, Training, Master Franchise and Multi-Unit Franchise Development and of course Technology Solutions. Recognized nationwide as the premier gathering for Franchisors, the IFX Conference is being…
  • Invest in Quality Content to Lead your Lead Generation Efforts

    Jamshaid Hashmi
    15 Apr 2015 | 12:51 pm
    Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected to jump on the wagon. Why? Driven by the digital age of marketing, prospects are now interacting with media more than ever before. They take to the online…
 
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    eMarketingBlogger

  • YouTube SEO Cheetsheet: How to Rank Youtube Videos

    Navneet Singh
    23 Aug 2015 | 5:56 am
    YouTube SEO is not an easy task to perform. As we all know it is the second biggest search engine after Google. And a huge untapped potential traffic source. As per the recent stats, YouTube get over... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to rank high on Google

    Navneet Singh
    20 Jul 2015 | 1:59 am
    Google search rankings are really hard to get if you are competing for a competitive terms. However, if the approach is correct your site might start ranking before the required time. There are many... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Step-by-Step Guide for Getting Started with Google AdWords

    Navneet Singh
    6 Jul 2015 | 11:20 pm
    Google adwords or pay per click is proved to be the most effective marketing channel for some companies. It brings a comparatively lower cost per acquisition than other channels and consistently... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 22 Tips to Create Content for your Audience

    Navneet Singh
    5 Jun 2015 | 7:16 am
    As a content marketer, the biggest challenge is to create new content that your audience would search and enjoy reading it. To solve this, Copyblogger has created an infographic that will help in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 16 Tips for a Successful Local SEO Campaign

    Navneet Singh
    21 May 2015 | 9:53 am
    An expert plumber starting a business cannot be successful if he does not market himself well. Local SEO is growing fast and soon will be one of the top preferences of small business and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Story Bistro

  • The Woman is Planting a Tree in the World

    Téa Silvestre Godfrey
    18 Aug 2015 | 4:55 pm
    Poem by: Halldis Moren Vesaas The woman is planting a tree in the world. On her knees, like someone in prayer, Among the remains of the many trees That the storm has broken down. She must try again, perhaps one at last Will be left to grow in peace. She sees the hands outspread on the earth As if trying to impose her calm On its threatening tremors. Oh earth, be still, Be still, so my tree can grow. This poem was read in the presentation of the 2004 Nobel Peace Prize to Wangari Maathai, who led a grassroots tree planting program in Kenya which has now planted over 40 million trees in Africa.
  • Everything I’m Afraid Might Happen If I Ask a New Contact to Get Coffee [The Small Biz Owner’s Edition]

    Téa Silvestre Godfrey
    16 Aug 2015 | 9:23 am
    You and I have some seriously MAD storytelling skills. We might not always tell the best marketing stories, but we sure do tell ourselves some pretty amazing things on a regular basis. Unfortunately, those stories get in our way and keep us from creating the kinds of businesses we say we really want. Yep, I’m talking about mindset. It’s not enough to get clear about your brand, or to master the art of blogging. Even the best marketing won’t be enough to kill those monsters in your head. So let’s deal with a few of those now, shall we? The truth is: We all have…
  • How to Make Your Call to Action a Call to Adventure

    Téa Silvestre Godfrey
    27 Jul 2015 | 10:11 am
    Are you ready for an adventure, Storyteller? Or is your life already so full of strange and crazy that you only long for a quiet house and some peaceful chain-napping? Either way, I have a special invitation for you. But first, let’s talk about your biz story and The Hero’s Journey… If you’re at all familiar with that ancient storytelling framework, you know that the hero doesn’t really get started until she gets that all-important “Call to Adventure.” And since your business is a story, it too, has a Heroic protagonist that will — in some way…
  • SSC 1.2 :: The Meeting

    Téa Silvestre Godfrey
    23 Jun 2015 | 4:16 pm
    Julia stood on the sidewalk, the letter in her hand. She looked at it again and then searched the storefronts for a matching address. There IS no 404. Am I even on the right street? She craned her neck to read the street sign. Hmm. West Burnside. It’s the right street. She turned around to look the other way and jumped. A woman in a white blouse and sensible shoes seemed to have appeared out of nowhere. “Are you here for the meeting, too?” “Um, tea with Yolanda?” “Yep. You’re in the right place. “And yes, it IS hard to find. We’re hiding in back of this place.” The…
  • SSC 1.1 :: The Invitation

    Téa Silvestre Godfrey
    23 Jun 2015 | 8:06 am
    Julia stood in the same spot she always came to when she wanted to disappear. The young adult stacks were in the far corner of the upstairs level. It was the quietest section of the store and easy to hide there. Usually. She stared at the shelf in front of her, looking at the authors’ last names. R, S, T… I should be writing my newsletter right now. Not stuck here re-shelving books. I’m never going to get my business off the ground, if I can’t get the flipping marketing done. Julie’s frustration was especially acute tonight. Her dad passed away a year ago yesterday. And she…
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    Broke Bloke Blogs

  • 101 Traffic Generating Tips

    Eddie
    1 Sep 2015 | 8:22 pm
    If you want to increase the influx of visitors to your website, then your safest bet is to create a blog that is based on premium, fresh and intriguing content. Such a blog will attract the attention of visitors both old and new, and serves as the best way to keep your website relevant and […] The post 101 Traffic Generating Tips appeared first on Broke Bloke Blogs.
  • 4 Strategies to Improve Domain Authority and Page Authority

    Eddie
    29 Aug 2015 | 8:20 pm
    Everyone knows about the influence that major search engines hold over the visibility of your website with SEO. However, no one has full access to the scales by which Google, Yahoo and Bing determine their search results. This does not mean that there is no way to quantify and improve your position in search results. […] The post 4 Strategies to Improve Domain Authority and Page Authority appeared first on Broke Bloke Blogs.
  • 15 Essential Frugal Living Tips

    Eddie
    27 Aug 2015 | 4:07 am
    Living in the 21st century, we take some technology and luxuries of life for granted. But when the finances are limited and we really need to save up as much as possible, being a cheapskate is the way to go. As the saying goes, “A penny saved is a penny earned.” So why not save […] The post 15 Essential Frugal Living Tips appeared first on Broke Bloke Blogs.
  • How To Get Ranked On Bing’s First Page In 30 Days

    Eddie
    22 Aug 2015 | 6:30 am
    Let’s face it – getting ranked on the first page of a major search engine is what every blogger and website-runner dreams of. But only a few people know how to actually do that. There are many helpful articles on the Internet that tell you how to do that. However, most of those articles talk […] The post How To Get Ranked On Bing’s First Page In 30 Days appeared first on Broke Bloke Blogs.
  • How To Start a Successful Blog (A Step by Step Guide)

    Eddie
    19 Aug 2015 | 6:28 am
    When it comes to blogging, there are many who want to start, but don’t really know how to. Most of the ‘how to’ posts around the internet don’t go into the details. That’s what we’ll see today: a complete breakdown of every step of launching your own blog. Why should I get a blog? This […] The post How To Start a Successful Blog (A Step by Step Guide) appeared first on Broke Bloke Blogs.
 
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    Launch Podium

  • Qualitance.com/blog

    Bridie Parsons
    1 Sep 2015 | 6:41 pm
    Qualitance works with a blend of Fortune 500 companies and early startups to help them build and test everything software – from large ERP solutions to highly-scalable consumer facing products. Qualitance launched their story with a custom content program that shares thought leadership from company experts. Visit qualitance.com/blog The post Qualitance.com/blog appeared first on Launch Podium.
  • Hackbrightacademy.com

    Bridie Parsons
    1 Sep 2015 | 6:30 pm
    Hackbright Academy is the leading engineering school for women with a mission to increase female representation in tech through education, mentorship and community. Hackbright launched their story platform with a new website design and course application. Visit hackbrightacademy.com The post Hackbrightacademy.com appeared first on Launch Podium.
  • Plutosearch.com

    Bridie Parsons
    1 Sep 2015 | 6:18 pm
    Pluto is a site search engine specifically focused on eCommerce. Using proprietary algorithms to understand shoppers’ true intent, and a unique combination of semantic and visual search, they increase conversions by displaying highly relevant search results. LaunchPodium has been a great partner for us. Their team helped us craft our story and express ourselves in a compelling way -Prateek Joshi, Cofounder Pluto launched their story platform with a complete new website design and application. Visit plutosearch.com The post Plutosearch.com appeared first on Launch Podium.
  • Unshackled.co

    Bridie Parsons
    1 Sep 2015 | 6:03 pm
    A revolutionary, mission-centric fund for immigrant entrepreneurs. Backed by over 80 of America’s most influential investors. Unshackled launched their story platform with a complete new website design and application. Today we’re creating film and blog content and telling the story of a revolutionary fund. Visit Unshackled.co The post Unshackled.co appeared first on Launch Podium.
  • The Story Twitter Should Be Telling

    Mike Parsons
    30 Aug 2015 | 10:02 pm
    Twitter tells its story all wrong. They proclaim “Twitter is your window to the world.” But that’s a claim that Facebook and Google could own. On the other hand, Twitter doesn’t really make the world more open and connected. It also doesn’t organize the worlds information like their friends in Mountain View. Have you tried organizing your news stream on Twitter? The lack of a distinct identity is like running a with a blindfold on. You don’t know where you’re going. Without a rally cry companies struggle to build great product and tell their story. And not having a unique story…
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    Blogger Sidekick

  • How to Guest Blog for List Growth

    Will Blunt
    27 Aug 2015 | 12:01 pm
    I sat down to write about guest blogging… It’s without a doubt the most effective tactic I have used personally to grow my brand, build an email list and drive lots of traffic. So I wanted to share all of that with you. The definitive, ultimate, mind-blowing guide to guest blogging. Turns out that wouldn’t have been anything new. When I ‘Googled’ ‘Ultimate Guide to Guest Blogging’… All the big players had already done it. KISSMetrics, Backlinko, Moz, Buffer, Copyblogger, Quick Sprout, Quick Sprout again, and again… And that is just the first page and a bit…
  • How to Get More Traffic to Your Blog (Snap, Crackle and Pop)

    Will Blunt
    29 Jul 2015 | 5:00 pm
    Publish. Now you can sit back. Put your feet up on the desk, sip on that pina colada and watch the traffic flood your site. You’ve created something epic… I know the feeling. A blog post so good, so in depth, and so engaging that everyone will want to share it with their friends. But they don’t. Nobody Tweets, nobody comments… and worst of all, it feels like nobody cares. All that hard work for what – this feeling of inadequacy? We didn’t sign up for this. We signed up for something much different. We signed up for a dream where everyone cared about what we had to say, and…
  • 11 Principles for Writing the Perfect Blog Introduction

    Will Blunt
    15 Jul 2015 | 3:00 pm
    Thanks for stopping by, but it’s time to leave. Seriously… I’m sure you have better things to do than read this blog, right? The headline was enticing, so you came to the party – but now? “That post is pretty long, maybe I’ll come back later and read it” But you never do. Don’t worry, I’m exactly the same. If a blog introduction doesn’t grab me by the shirt, throw me down in my chair and compel me to keep reading, I’ll happily skip off the page. Getting people to go beyond the headline is one of our biggest challenges. Your elevator pitch……
  • Revealed: The Secret SEO Strategy No One Is Talking About

    Will Blunt
    22 Jun 2015 | 2:01 pm
      Google scares the crap out of me. Well it used to at least. They are always changing their algorithm and ranking our content on the back of a whole bunch of factors that no one REALLY understands. But we don’t have a choice. As bloggers we need to understand how search engines are going to deliver us traffic. So we succumb to their demands. Let me share a story… Recently I went on a trip to Vietnam. As a Sydney boy born and bred, this was a cultural immersion like no other. There were motorcycles EVERYWHERE, thousands of them on every road. It seemed like there were no rules at…
  • How to Create a Buyer Persona for Your Blog

    Will Blunt
    26 May 2015 | 2:19 pm
      Let’s say for a moment that you want to go camping this weekend. Where are you going to go? Will you just jump in the car, drive into the wilderness and pitch a tent anywhere? Probably not. Instead, there are probably a number of questions you are asking yourself about why, where and how you plan on going camping that will contribute to your final decision. Why are you going in the first place? Who is coming with you? How will you get there? What are your time constraints? What do you need to take with you? And so on. Your blog readers are going through a similar process every time…
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    Decoding Success

  • The Definitive Guide to SaaS Customer Onboarding

    Jason James
    26 Aug 2015 | 6:15 am
    It doesn’t matter how great your app is if your customers can’t figure out how to use the thing. As creators, we often get so wrapped up in building a fantastic product and are so involved with the inner workings behind it that we don’t realize how not-obvious it might be for brand new users. … Read More The post The Definitive Guide to SaaS Customer Onboarding appeared first on Decoding Success.
  • 9 Ways to Validate a Product Idea Without Spending Any Money

    Jason James
    23 Jul 2015 | 7:48 am
    Your great idea for a product might not be so great after all. Rather than pour butt loads of money and time you can’t get back after a bad product, you’d be better off knowing whether or not to even try. That’s what product validation is all about, and you can and should do it … Read More The post 9 Ways to Validate a Product Idea Without Spending Any Money appeared first on Decoding Success.
  • 9 Upselling & Cross Selling Techniques Anyone Can Use To Boost Revenue

    Jason James
    24 Jun 2015 | 1:31 pm
    I recently just bought a new car from the Chevy dealer and if you’ve ever bought a car from a dealership, you’ve sat down with their finance guy and ran through the numbers. What you may or may not have known was all those little add-ons (gap insurance, extended warranties, clear coat rock guards) are … Read More The post 9 Upselling & Cross Selling Techniques Anyone Can Use To Boost Revenue appeared first on Decoding Success.
  • 8 Direct Response Copywriting Examples That Immediately Converted Customers

    Jason James
    9 Jun 2015 | 10:17 am
    Copywriting for customers takes two approaches: direct or indirect. With TV shows like “Mad Men” and experience with television and magazine ads that attempt to be clever (and border on vague and confusing as to what is even for sale), most of us are familiar with the indirect response approach. This is the copywriting technique … Read More The post 8 Direct Response Copywriting Examples That Immediately Converted Customers appeared first on Decoding Success.
  • How To Create Engaging PowerPoint Presentations That Actually Convert Users

    Jason James
    27 May 2015 | 10:03 am
    PowerPoint presentations can be a fantastic content marketing tool. Whether you’re using them in an actual presentation or embedding them into your online content, well-made slides present information visually and sequentially, a way that easily leads users to conversion. But they can also be be a dangerous thing. So dangerous, in fact, that the U.S. … Read More The post How To Create Engaging PowerPoint Presentations That Actually Convert Users appeared first on Decoding Success.
 
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    PEPPER GANG » PEPPER GANG |

  • Entrepreneurs, Get Inspired by These 10 Uplifting Movies

    Fis Kuo
    1 Sep 2015 | 8:43 am
    Sometimes, you’re just tired of dealing with various difficulties happening at work. What you need is to get refreshed and encouraged by some inspirational stories that can help you find the motivation back. Pepper Gang understands small business owners and entrepreneurs. We round up a list of the top 10 uplifting movies we love. Check out this list and watch some of them when you need to take a break. Subscribe to our newsletter to get entrepreneur tips every month. We only send the best to you.
  • What Digital Has Brought Us

    Li-Chung
    27 Aug 2015 | 7:11 am
    Within a single generation, digital media and the World Wide Web have transformed virtually every aspect of modern culture, from the way we learn and work to the ways in which we socialize and building connections. The development of technology has grown faster than we cannot imagine.  Needless to say, technology has increased the level of convenience in our lives.  A lot of things, we can do now within seconds, for example, booking hotel rooms, finding the best restaurant around the city, checking product reviews…etc. As a result of enhancing technology, we are prone to rely on it over…
  • Productivity Hacks! 6 Apps for Entrepreneurs

    Li-Chung
    25 Aug 2015 | 7:04 am
    Digital mobility and connectivity grow more important over time. People keep their phones nearby, check them frequently, and occasionally use multiple devices at once. According to 2014 Mobile Behavior Report conducted by Salesforce.com, 85% of the respondents said mobile devices are a central part of everyday life.  It is obvious to see how mobile devices become an essential part in our life, and entrepreneurs are no exception. To better help entrepreneurs focus on their daily tasks, we provide them 6 top apps that can boost their productivity, and help them stay ahead of their competitors.
  • 5 Boston Ad Campaigns That Will Blow Your Mind

    admin
    24 Aug 2015 | 8:22 am
    24American Legacy – Truth: A couple of Boston-based agencies joined forces in order to help the newly formed national public health foundation known as American Legacy. A fully integrated marketing campaign known as “Truth” was launched in February 2000 and it visualized the effects of smoking. It helped to obliterate the ‘cool image’ of being a smoker. Here’s the video link to the same – https://www.youtube.com/watch?v=LvgUUeSu9tA. Source: http://www.personal.psu.edu/keb5492/blogs/leaping_through_penn_state_summer/truth-campaign.jpeg Campaign for Climate Reality…
  • Nearly A Third of New York Times Ad Revenue was from Digital

    Li-Chung
    21 Aug 2015 | 6:58 am
    The newspaper industry has been going through a difficult time for a while since print newspaper consumption has declined over time. On the contrary, online news consumption has risen sharply in recent years. The changing of reading news behavior has made the New York Times face serious issue- how to find the balance between digital and print. Should the company go digital completely? Or they should remain some part for print? Although digital is the trend now, print ad still takes a huge part in the New York Times’s revenue. If they chose to go digital entirely, the company would then have…
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    DigitalGYD

  • Twitter Branding Tips: How To Build A Personal Brand On Twitter

    Swadhin Agrawal
    29 Aug 2015 | 11:55 pm
    In my last guest post at Basicblogtips.com, I wrote about how to get started and be a pro twitter user. My this post about branding on twitter is for people and startups who are advanced twitter users and now want to create an image of them or their business through their twitter profile.... This is just the summary. Please click on "read more" to read the whole article.
  • Most popular social media sites: Are you marketing your business in these top social media sites?

    Swadhin Agrawal
    26 Aug 2015 | 12:00 pm
    This is a guest post by Nisha Pandey. Social media is arguably the most effective way to reach your fans and readers. It’s shaping the way people and businesses are interacting with the web. Websites and search engines have been the long for businesses and online marketers to reach their target... This is just the summary. Please click on "read more" to read the whole article.
  • TOP 7 Best VPS hosting services: Alternative to costly VPS hosting

    Swadhin Agrawal
    21 Aug 2015 | 12:14 pm
    Whether you are a blogger, freelancer or a small business owner, having an online presence has nowadays been very essential. In order to have your own business website, you need web hosting services where your site or blog will be hosted. There are many types of hosting plans offered by various... This is just the summary. Please click on "read more" to read the whole article.
  • Elegant Themes Coupon Codes 2015 – Grab Your Maximum Discount!

    Swadhin Agrawal
    18 Aug 2015 | 9:54 pm
    Are you looking for a search engine optimized yet cost-effective theme for your blog? Or Are you finding it difficult to get a theme that has all the functionalities but costs within your budget? Either way, you are going to thank me because I today present to you Elegant themes, the best themes... This is just the summary. Please click on "read more" to read the whole article.
  • 3 Secrets To Make People Like You Online

    Rohan Chaubey
    12 Aug 2015 | 9:31 am
    Think about the most popular bloggers who are known by everyone and you find them mentioned almost everywhere. Ever wondered how you too can be truly magnetic? You have the power to change and you can learn to be more likable. This article may cause you to — 1.  be more persuasive.  2.  be... This is just the summary. Please click on "read more" to read the whole article.
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    Visual Creatives, Inc.

  • Virtual Project Management: Herding Cats from Anywhere

    Marla Saunders
    7 Aug 2015 | 11:33 am
    Is your company already a remote workplace or considering adding remote-only workers? According to Forrester Research, telecommuting, or working remotely, continues to trend upward in the United States. 34 million Americans currently work from home, and this number is expected to reach 63 million—43% of the U.S. workforce- by 2016. (Source: http://www.wired.com/2013/06/the-new-workplace-reality-out-of-the-office/ ) With such a rapid increase of people working virtually, how do you manage projects successfully in this environment? Herding cats can be difficult enough when team members…
  • Inspiration for Leaders and Professionals: Gearing Up for The Second New Year

    Marla Saunders
    6 Jul 2015 | 8:22 am
    Ahhhh, summer. A time when many of us strive to get away from the daily grind and enjoy a bit of rest and relaxation. It’s a natural vacation time, especially with Memorial Day and Independence Day weekends. Did you know that summer can also serve as a “second New Year” of sorts? Regardless of the type of business you’re in, many people gear up toward two specific times of the year—January 1, and the fall. The fall is a time of new beginnings as much as the first of the year – it brings a new school year, a new season, and a time when everyone comes back from vacation and hits it…
  • Discovering Your Creative Side

    Marla Saunders
    24 Jun 2015 | 1:33 pm
    Do you feel like you’ve been in a professional rut lately, your creative tank running on fumes? Don’t worry, we’ve all been there at one point or another. Re-discover your creative side to jump-start that project, breathe life into your team, or to simply become a better leader and professional. Leaders are Readers When’s the last time you picked up a book? When you begin to read more consistently, you’ll find that not only are you learning new things, you’re finding fresh, creative ways to apply ideas to your own business. According to Refresh Leadership, the average CEO reads…
  • When Your Marketing Just Doesn’t Work

    Marla Saunders
    18 Jun 2015 | 8:36 am
    What do you do when you realize your marketing isn’t working? When you look through twitter and you are saying the same things everyone else is saying? What do you do when every headline is “6 Steps to ______”  or “30 Things you Never Knew About ______”? Stop Talking! Just press pause and stop. Take some time to breathe, to let the blue sky shine in on your business life. Try listening for awhile, reading something from another discipline. Read other people’s posts. Don’t just RT them, read them. Figure out who you are, and what actually works for your business. And for…
  • Conflicting Advice

    Marla Saunders
    7 Jun 2015 | 8:16 am
    I received two contradictory pieces of advice in my email box today, both from sources I respect and admire. Chris Brogan wrote this in his Sunday newsletter (which you should totally subscribe to — it rocks my world almost every week): The Sharpest Saw In another course, Cara was talking about how she got down the rabbit hole a bit (we all do) by checking out every little thing that came along. It was an echo of Alan, only differently. I think we’re ALL doing this. I think it’s the big problem. I think it’s what’s causing you not to be as successful as you want to be. I said…
 
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    Brandpoint.com

  • H1 and H2 Tags: What They Are, How to Use Them in Your Content

    Brenda Evans
    1 Sep 2015 | 2:49 pm
    Approximately 6,500 languages are spoken throughout the world today. While some languages have many speakers, others have only a few in small, remote areas. Some languages are no longer even in use, such as Latin, while others, like Mandarin, are booming. But no matter how many people speak a given language, it helps people communicate ideas, pose questions and make important points. Some people are multi-lingual while others speak only their native tongue. There is one language, however, that every content marketer should learn: hyper-text markup language (HTML). Sure, you don’t need to…
  • What SearchMetrics’ New Ranking Factors Mean for Your Content Marketing Strategy

    Christopher Baldock
    26 Aug 2015 | 12:55 pm
    Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. Each area is then broken down into segments. Technical covers everything behind the scenes that a webmaster or marketer uses to create the opportunity to rank in search. User experience covers things the user of your…
  • How to Optimize Your Landing Pages for Leads

    Stephanie Swenson
    18 Aug 2015 | 7:11 am
      As you may already know, new business can be hard to come by if you simply sit and wait for it to arrive. But actively searching for new clients and customers isn’t very easy, either. One way to improve the process is to open up sales opportunities through leads. While not all leads actually lead to new business, starting conversations with individuals who provide their contact information will certainly improve your chance for success. Enter the need for more and better landing pages. Landing pages that include a form can be a great opportunity to secure leads and convert them…
  • 4 Must-Have Channels for Lead Generation with Content

    Elisa Bernick
    17 Aug 2015 | 8:35 pm
    Maximizing your lead generation efforts is critical to marketing success. The goal is to make it as easy as possible for your audience to research, evaluate and ultimately buy your product or service. So what’s the best way to do this? Capitalize on the channels that will most directly target your audience and drive them to your brand. Here are four channels you should be using to generate leads and win sales. Blogs According to HubSpot’s recent benchmarks report, companies that blog 6–8 times per month double their lead volume. This proves that blogging is a highly effective channel…
  • Think First, Share Second: How to Optimize Facebook Posts

    Rachel Brougham
    10 Aug 2015 | 1:04 pm
    You know the usual offenders. There’s the girl you graduated high school with who loves to talk about her new baby, so she posts something about him on Facebook nearly every time he takes a breath. Your uncle posts links to about 10 conspiracy stories a day: articles that come from unreliable sources. And while your favorite restaurant has its own Facebook page, posts on the page are few and far between — sometimes weeks can go by without updates. So how do you make sure your business’s Facebook posts are getting the attention they deserve? Here are five tips to make sure you don’t…
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    Ignite Visibility

  • Guide to Switching from HTTP to HTTPS for SEO

    John E Lincoln
    2 Sep 2015 | 1:00 am
    Watch a Video on Switching to HTTPS NOTE: We have added a quick and easy checklist for switching from http to https at the bottom of this post. Earlier in the month, Google announced a lightweight ranking signal within their Google Search algorithm. The Https/SSL ranking signal is said to only impact an estimated one percent of global searches, but Google says they may strengthen the Https signal overtime. Thus, allowing webmasters an adequate amount of time to migrate their websites from Http to Https. Google’s new process of buying and installing an SSL certification is an effort to push…
  • Guest Blogging Opportunities for SEO, How to be a Reverse Engineering Ninja

    John E Lincoln
    1 Sep 2015 | 8:00 am
    Guest blogging is a great way to build your brand online. It gives you the opportunity to gain exposure with two of your favorite targets: people in your market and search engine algorithms. It’s really the best of both worlds. You need to be careful about going overboard, but generally, it rocks for SEO and growing an online business. In this tutorial we’ll cover the necessity of guest blogging, how to find opportunities to post pieces for other sites online, and a few pointers on choosing the right sites for guest blogging. Why Guest Blogging? If you’re brand new to digital marketing,…
  • SEO for Old Blog Posts, How to Revive Them from the Dead and Maximize Their Reach

    John E Lincoln
    31 Aug 2015 | 8:00 am
    SEO for Old Blog Posts, How to Revive Them from the Dead and Maximize Their Reach One of the saddest things is writing an awesome blog post and then watching it experience a quick death. You put in so much work into that post and all you got was a short bump in traffic and now the traffic for the post is down to almost nothing. In this post, I want to talk about ways to resurrect traffic to old blogs. Internally Link to Blogs in Content One of the easiest things you can do is link to your older blog posts in your newer content. That makes a big difference, to search engines and to users. Make…
  • Shopify SEO Review, What all SEO Professionals Need to Know

    John E Lincoln
    26 Aug 2015 | 10:09 am
    Shopify SEO Review, What all SEO Professionals Need to Know Shopify has gotten pretty darn big. It is certainly one of the top ecommerce CMS systems in the world, based on number of users. People generally look at it as a step down from Magento, but it still has a lot of offer. In this post, we look at Shopify SEO and review it from a CMS SEO perceptive. Titles, Meta and URLs As most SEO professionals know, page titles, meta descriptions and URLs are important to have control over for SEO. In the case with Shopify, the CMS allows you to enable and edit all of these items. Not all CMS systems…
  • SEO Analysis Tools, the Massive List Only the Best Consultants Use

    John E Lincoln
    24 Aug 2015 | 5:09 pm
    SEO Analysis Tools, the Massive List Only the Best Consultants Use If you’re interested in ranking a website with the major search engines, you’re going to need the assistance of tools. There are simply too many numbers to crunch, statistics to analyze, and metrics to follow for you to try to handle it all manually. Fortunately, there’s no shortage of software out there to help move your site to the top of the Search Engine Results Pages (SERPs). Here’s a comprehensive list of the finest tools that only the best consultants use. Google Analytics Free Google is the most popular search…
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    Digital Information World

  • 4 Ways to Turn “Likes” into Leads on Social Media

    1 Sep 2015 | 8:00 pm
    Whether you’re a Twitter newbie or a seasoned LinkedIn pro, at some point in your social media career, your boss will want to see data-driven results. As more and more companies are looking to quantify their marketing efforts, it’s important to show that your social media engagement is more than just a popular post on your Facebook page or a video that got a lot of views. You may think that the only way to capture leads on social media is by advertising. While Facebook, Twitter, and LinkedIn all offer highly-targeted ad platforms, there are some simple tactics you can try today without…
  • How to Get Your First 500 Blog Comments - #infographic

    31 Aug 2015 | 8:00 pm
    I've known so many people who claim that blog comments are completely useless, so they turn them off. However, I think they're missing a tremendous opportunity to learn more about their audience.By no means I'm saying they're wrong, I just think people can't get the most out of blogging without comments. Why? Think about it: Comments allow you to learn more about your readers – how they think, the words they use to describe their problems, and even the way they see the world. And remember, those ones who can understand the way their prospective customers view things are…
  • The Science Behind the Most Successful Social Media Campaigns & Sharers - #Infographic

    30 Aug 2015 | 8:00 pm
    Do you want to get more shares on social media (especially on Facebook and Twitter)?This infographic, produced by Express Writers, takes a closer look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself!
  • A Look At How Advertisers & Marketing Companies Are Using Images Of People In 2015 - #infographic

    29 Aug 2015 | 8:00 pm
    [This is a guest contribution by Danny Groner]As global demographic trends change, the materials we sign off on and send out into the world must also reflect modern realities by showcasing diversity and inclusion. Shutterstock search and download data reinforces this trend, as companies have begun to re-imagine campaigns and the people they incorporate into them.Innovation is not purely a technological pursuit; it begins with how we communicate to - and with - citizens across the globe. Thanks to social media and the fast spread of messages, your audience could be anyone, anywhere, any time.
  • Devising A Mobile Content Strategy For Optimum Content Accessibility - #infographic

    28 Aug 2015 | 8:00 pm
    Those days have passed when owning a mere website was sufficient for promoting your business products and services. Today, irrespective of the amount of time and effort that you put into creating the website, failure to make your content accessible can make you lose valuable clients/customers. If you surf the internet, you'll come across hundreds and thousands of best websites that are equipped with content that looks great on every mobile device and platform. It is purely the mobile optimization of your content that enables you to reach out to a wider group of audiences.Well, it actually…
 
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    UserMarketing 101

  • Desktop Browser Notifications Explained

    Bill Cleere
    2 Sep 2015 | 3:55 pm
    Notifications are well known cross smartphones and tablets.  Essentially every app, game, and pretty much anything a phone can think of will send you a push notification. Push notifications on desktop browsers are not quite as common, but that will, and is changing fast.  Now in Tags:  browser push, Desktop Browser Push Notifications, desktop notifications, push notifications, web push Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Personalization Marketing - Are you…
  • 5 Basic Steps to get started on an Email Drip Campaign

    Bill Cleere
    31 Aug 2015 | 11:10 am
    Unlike blast-and-batch email marketing, drip email marketing programs are effective since they provide a way through which marketers continue to communicate with their targeted audience. Drip campaigns consist of an automated series of emails that continue to reach your customers in a sequential and increasingly Tags:  email drip, email marketing, marketing automation, personalized marketing, sales automation Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Video Ads - The…
  • Personal Customer Interaction – The Future Of Marketing

    Bill Cleere
    19 Aug 2015 | 4:57 pm
    A long time ago, in a brick and mortar store far, far way. A customer would come in, be greeted by a human being who would ask a few questions about what they were looking for, and help them find it, probably with a touch of polite Tags:  MTA, multi-touch attribution, one to one marketing, personalized marketing, segmenting Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Desktop Browser Notifications Explained  Why Exit Intent Banners Work  Why Exit Intent Pop…
  • When does Retargeting NOT work?

    Bill Cleere
    14 Aug 2015 | 11:26 am
      There is no question that ads that follow you from one site to another are extremely common; however, with this rush for more custom advertising, marketers may be losing out on age-old wisdom. Utilizing Modern Technology As the webs evolves, the ads presented to Tags:  cart abandon, cart abandonment, remarketing, retargeting Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    From Content Marketing to Retargeting 6 Tips  Remarketing Report - Cart Abandon Stats 2015…
  • From Content Marketing to Retargeting 6 Tips

    Bill Cleere
    6 Aug 2015 | 4:20 pm
    To demystify retargeting, first know that this is similar to remarketing—a method of advertising online for website traffic.  You want your visitors to stay at your website and not bounce.  The percentage of visitors to your site after viewing a single page has been analyzed Tags:  email marketing, marketing automation, remarketing, retargeting Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Why Exit Intent Pop Ups are SO Effective!  5 Basic Steps to get started…
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    ConversionXL

  • Using Luntz’s Words That Work to Ignite Your Web Copy

    Alex Birkett
    1 Sep 2015 | 12:40 am
    “It’s not what you say, it’s what people hear.” Frank Luntz is a fairly controversial figure. He’s a Republican pollster who has made his career out of framing political (and corporate) language. In 2007, he wrote a popular book called “Words That Work: It’s Not What You Say, It’s What People Hear.” His accolades are admirable: Ryan Holiday called ‘Words That Work’ one of the best 16 marketing books of all time. The Atlantic called him, “America’s top political wordsmith.” President Obama said, “When Frank Luntz invited you to talk to his focus group, you…
  • How Can We Really Measure The ROI of Optimization?

    Alex Birkett
    27 Aug 2015 | 8:33 am
    Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months. You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do you explain this to the boss/client? Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. Same question: how can you justify your contribution? How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? How do you…
  • Half of Your Site Elements Are Useless. Which Half?

    Rhett Norton
    26 Aug 2015 | 4:00 am
    Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing. This isn’t a problem only with websites I once worked with a company where everyone was convinced that one member of a team was the main value driver for the team’s multimillion dollar project. At the same time, this employee had a coworker that most of the team thought wasn’t bringing much to the table. However, when the All-Star employee unexpectedly quit, the project suddenly went into…
  • After the Purchase: Optimizing Customer Retention Through Gamification

    Shayla Price
    24 Aug 2015 | 10:39 am
    TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” But how can we use it to retain more customers? Why Gamify Customer Retention? Gamification is the “application of game-thinking in non-game contexts.” We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. Acquiring new customers is expensive. So, reducing customer churn can greatly impact your company’s financial health. A study in the Harvard Business Review noted that increasing customer…
  • Banner Ads Suck (and How to Make Them Convert Better)

    Sujan Deswal
    21 Aug 2015 | 12:14 am
    In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on a banner ad This is due to many reasons, mainly: a lack of credibility doesn’t meet expectations amateur ad design plain old ‘banner blindness‘ Banner blindness is largely due to the fact that most people read in a F-shaped Pattern online: Image Source And its implication:…
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    xoombi

  • 24 Lessons on Email Marketing from #SproutChat

    2 Sep 2015 | 6:00 am
    A recent #SproutChat was especially informative as it covered a subject we’ve been talking about a lot recently: email marketing, including tips on subject lines, conversion rates, and the best metrics to use to measure your current campaigns. Here are 24 lessons on email marketing from #SproutChat hosted by Sprout Social’s own Sarah Nagel and email marketer Stephan Hovnanian. We’ll use the questions as headers so you can find out what great tips were given in response to each.
  • Top 10 Marketing LinkedIn Groups

    31 Aug 2015 | 6:00 am
    Are you taking full advantage of the networking power of LinkedIn? In addition to adding connections, filling out your profile, adding content and following LinkedIn best practices, you should also be joining and participating in LinkedIn Groups.  To help you get started, here are 10 active and informational marketing LinkedIn groups that you should join today! (Please note that groups with the lock sign next to them simply mean that they are “private,” meaning you have to request to join.)
  • How to Predict the Likelihood of Closing a Sale

    26 Aug 2015 | 5:47 pm
    There are ways to track your selling process to predict the likelihood of closing a sale. While the mantra of “always be closing” still rings true, there are other factors at play you might find surprising.  Implisit recently analyzed over 20,000 opportunities to find out what predicts the likelihood of closing a sale. Here are their findings so you can better manage your sales pipeline.
  • How to Use Inbound Marketing to Attract Early Adopters

    26 Aug 2015 | 6:00 am
    How do you get people to try a new product or service when you’re just starting out? Enter inbound marketing.  Not only can inbound marketing help attract the right people to your site—the “right people” being those that have the potential to turn into customers—it can generate more online visibility and increase brand awareness.
  • Outbound vs. Inbound Marketing: The Ultimate Marketing Battle

    24 Aug 2015 | 6:00 am
    Are you wrestling to decide where to spend your marketing dollars? There’s a lot to say for both inbound and outbound marketing. While one has been around for a long time, the other is simply more efficient. Here are the similarities and differences between inbound and outbound marketing and why you should apply certain tactics of each to your own marketing strategy.
 
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    swarmcontent

  • 11 Branding And Marketing Lessons We Must Learn From The New Google Design

    Andy Mura
    2 Sep 2015 | 1:23 pm
    Google as a business  has a tremendously amount of important lessons to teach. From its inception to its development, every phase the company went through represents a lesson to be learned. Sure it was not all milk and honey, and it’s also because of the wrong turns and tactics that the firm implemented to phase out products and face failure that we all need to look up to the team of incredibly talented people who are the foundation of what can possibly be one of the most successful companies
  • Complete A-Z Checklist To Improve Your Site's Page Rank in 2015

    Andy Mura
    24 Aug 2015 | 11:32 am
    Making sure that your website ranks well on search engines is essential because organic traffic can generate a lot of leads. Conquering a nice spot on a SERP (search engine result page) for a specific keyword or set of keywords involves lots of :   Researching Planning Designing Trial and Error Analysis/Adjustments   And it involves many different areas of competence such as:   -SEO/SEM (search engine optimization/search engine marketing) -Web Design -Inbound Marketing -Content Marketing -Email
  • Advanced Google Search Features For Content Writers

    Emily Watson
    17 Aug 2015 | 7:30 am
    We’re all familiar with Google Search, aren’t we? I mean, it’s the most common search engine out there! But how many functions do you actually use? Are you sure you take advantage of all the features that the platform offers?   A large chunk of your freelance writing life is spent on search engines. Doing your homework also means researching on a specific topic you’re writing about in order to find data and figures or see how other writers have been treating the subject in question.   When
  • How You Can Build Your Own Brand As A Freelance Writer

    Matt Campbell
    10 Aug 2015 | 10:52 am
    You are a freelancer and you wonder how to compete against a myriad of other freelancers who work in the same field…these thoughts are very common considering the large amount of great writers out there. We already presented some useful guidelines on how to become more competitive in the freelance writing market and we also provided you with a great list of courses to become a better writer together with a list of readings to improve your content writing skills . Now that you worked on all the
  • How You Can Instantly Become More Competitive In The Freelance Content Writing Market

    Emily Watson
    7 Aug 2015 | 3:47 am
          As we all know there are many excellent freelance writers, copywriters and ghostwriters out there.   The good news is that the increasing amount of websites together with the fact that content marketing is becoming more and more important every day is having a very positive impact on demand.   More and more websites are looking for content because companies realize that the best way to attract customers is offering them qualitively excellent information. Even small and medium sized
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    216digital

  • Choosing The Right Ecommerce Platform – Pt. 5 of 5 – Miva

    George Anderson
    24 Aug 2015 | 7:19 am
    Welcome to Part 5 in our in-depth analysis of major ecommerce platforms. In the previous four posts, we discussed WooCommerce, Shopify, Magento, and Bigcommerce. We examined the inherent pros and cons of each platform. In Part 5, we’ll talk about the ecommerce dark horse: Miva Merchant—or simply Miva, as it’s now called. Let’s get started. How Does Miva Stack Up? First, let’s talk about what Miva isn’t. Because Miva is so functional and expandable, it’s not for the entrepreneur on a shoestring budget. The old saying, “you get what you pay for,” holds true in ecommerce…
  • Choosing The Right Ecommerce Platform – Pt. 4 of 5 – Bigcommerce

    George Anderson
    17 Aug 2015 | 8:32 am
    Best Ecommerce Platforms for 2015 – Pt. 4 – Bigcommerce Welcome to Part 4 of our series on ecommerce platforms. In the previous installments, we examined WooCommerce, Shopify, and Magento. We discussed the inherent pros and cons of each platform. We concluded that WooCommerce is an excellent basic option. We also mentioned that Shopify’s transaction fee schedule could hurt high-growth businesses. In looking at Magento, we concluded that almost every business model would need custom development to fully utilize Magento’s functionality. In Part 4, we’ll look at another big ecommerce…
  • Google Plus for Local Business: Getting the Most + For Your Time – EXPANDED

    George Anderson
    11 Aug 2015 | 10:16 am
    Google Plus: Google's Gift to Local Area Businesses - EXPANDED Editor's Note: A version of this article first appeared on 216digital's Cleveland Plain Dealer blog. It was such a hit there, we've expanded this version to include a few more helpful details.  Have you noticed that local search has changed? What's going on? Instead of local business sites alone, Google now shows Google Plus results alongside websites. If you don't have a Google Plus page, or if your page is in bad shape, it won't pop up in SERPs (search engine results pages). Whoa. This is serious. Luckily, there's a lot you…
  • Choosing The Right Ecommerce Platform – Pt. 3 of 5 – Magento

    George Anderson
    10 Aug 2015 | 8:47 am
    Best Ecommerce Platforms for 2015 – Pt. 3 – Magento Welcome to Part 3 of our ecommerce platform comparison series! In Parts 1 and 2, we examined WooCommerce and Shopify. We discussed each platform’s strengths as well as its weaknesses. We concluded that WooCommerce is excellent for basic, low-budget ecommerce startups. We also noted that Shopify’s transaction fees could seriously hamper business models that forecast high growth rates. In Part 3, we’ll examine one of the biggest players in ecommerce: Magento. Let’s get started! Magento: Magento occupies a unique place in the…
  • Miva Customization: Retro ReadyTheme

    George Anderson
    5 Aug 2015 | 9:18 am
    Miva Retro ReadyTheme Customization: Tailored To Your Needs! Miva users know that Miva is the ecommerce world’s best-kept secret. With Miva now offering responsive ReadyThemes free with every license, it’s easier than ever to put a functional, beautiful skin on your Miva store. In fact, most of our clients agree: Miva ReadyThemes really nail it after just a little customization. Bee Bald Man Care Products sells skin care products for the head. Their products offer incredible value for bald and non-bald men alike. But men aren’t the only ones who love Bee Bald; women use their products,…
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    The Knowledge Bank

  • Thought Leader or Speculator? Why Your Content Needs to Take a Stance

    1 Sep 2015 | 5:00 am
    Before the Space Shuttle Challenger explosion on the morning of Jan. 28, 1986, then-director of the space shuttle solid rocket motor project Allan McDonald expressed concerns about the launch. He spoke out about his reservations, advised against the launch, and refused to sign off on it. Unfortunately, the launch continued as scheduled, and none of the shuttle’s passengers survived the explosion.
  • Heading to INBOUND 2015? Here’s Your Insider’s Guide

    28 Aug 2015 | 4:30 am
    I remember it like it was yesterday — it was a crisp New England morning, and I was beyond excited to take on my very first day in Boston. My co-worker and I had stepped out of our Uber and into the whale that is the Boston Convention and Exhibition Center. I swear this place has a ZIP code of its own (though I haven’t confirmed, so don’t quote me on that).
  • How Employees Can Help You Reimagine Content Distribution

    Russ Fradin
    27 Aug 2015 | 7:33 am
    Content is the leading force behind nearly every strategy today’s marketer implements. As the focal point within the digital marketing industry, it touches every channel, communicates your brand message, and has the best chance of converting a user, viewer, or prospect into a paying customer. 
  • Why ‘Publish and Pray’ Doesn’t Cut It in Content Promotion: An Interview With Chad Pollitt

    25 Aug 2015 | 5:00 am
    As a former Army commander, the challenges that Chad Pollitt faces as a marketer fail to faze him.
  • Why Thought Leadership Trumps PR in Achieving Business Goals

    20 Aug 2015 | 5:00 am
    I was recently speaking to a CMO of an established agency in New York who said despite working with an external PR team, the agency continually struggles to highlight its expertise — especially as it relates to its industry and competitive advantage. As the marketing landscape continues to evolve for his company, the CMO noted that his executives should be driving the conversation. After all, his team members have a wealth of information and years of experience, he explained.
 
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    Make Money Young

  • 5 Tips For Teaching Your Kid to Become a Kidpreneur

    Adam Berkovoja
    26 Aug 2015 | 6:07 am
    The term “kidpreneur” is becoming a thing now. I used to be like: Now, I kind of get where people are coming from. Entrepreneurs are getting younger with every passing year. Thanks, internet. No really thanks – I think it’s pretty amazing! The world has been led by the ideas of adults for millennia and, despite all of the inventions, innovations and general awesomeness; I don’t think it’s lived up to its full potential. Just imagine all of the fantastic stuff we’ve been missing out on for all that time. Just look at what a child’s…
  • Awesome Kids Ideas #1: The Frozen Drink on a Stick

    Nadedja Peynirci
    16 Aug 2015 | 7:50 am
    It’s still summer and there are three ways I love cooling down: Taking a cold shower, sitting beneath the AC or eating more popsicles than could possibly be good for me. I was eating one (my third that day) yesterday and started to wonder who invented the popsicle and what I found inspired us to make a whole new category: “Kid Entrepreneurs” You see, I have an 11 year old kid to thank for my favorite summertime snack (well, he used to be 11, anyway)! This story is a classic example of how one can start a business with no money, for kids. Turns out, we don’t need…
  • Coffee – The Best Thing for Today’s Young Entrepreneur

    Mehmed Erkekli
    11 Aug 2015 | 9:24 am
    I’m going to be straight with you: I frickin’ love coffee. Coffee is the nectar of the gods. It’s the most delicious, scrumptious and – still being straight – gorgeous beverage known to man. But it’s more than just a drink. I blindly drink coffee whenever it’s available to me. By available I mean whenever I smell it, see it or hear someone say the word “coffee”. I love coffee – sometimes a bit too much. After reading about the benefits of coffee, I’ve understood its place in my life. I now get why I love it so much: Coffee’s basically been the daily…
  • How to Write More Articles the Easy Way

    Mehmed Erkekli
    4 Aug 2015 | 12:41 am
    For a not so short period of my life, I was writing around twenty articles a day. I had 4 customers who each wanted between one and two hundred articles every month PLUS my own websites to deal with. Needless to say, I felt like a bag of shit most days. That is, until I found this awesome method of writing more effectively. I hate gimmicky things (and at Make Money Young, we’re very anti-gimmick) so I’m not going to tell you to get a Kontent Machine subscription or an article-spinner or to even rewrite articles for that matter (although the writing part of the skyscraper…
  • 10 Happy Habits You Can Pick Up Right Now

    Nadedja Peynirci
    3 Aug 2015 | 5:05 pm
    Believe it or not, being happy takes work. There are people out there who are perpetually high on life and if you’re at all like me, those people piss you off to the core of your being. For me,  maintaining my happiness takes work. I’ve been through off-periods and have had my lows. I also had this one particular slump that taught me more than I could have ever wished for. When I say slump, I don’t mean I lost my job, broke up with a guy or anything like that, I’m talking slump slump, some might call it depression or anxiety and some people even call it a quarter life…
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    Orchestrate Blog

  • Take Your Business on the Cloud!

    Admin
    1 Sep 2015 | 10:08 am
    Now CIOs are looking for ways to access customer’s personal information like birthdays, anniversary dates, or other important events in their lives to be able to provide better services. More predominantly, they are concerned in obtaining this information in real-time like when customer approaches a point of sale or a partner in a dealership. They […]
  • Ushering in a Contact Center Technology Wave in 2016

    Admin
    28 Aug 2015 | 8:54 am
    The very words “Contact Center” mean that customers are definitely going to interact with your company to meet their needs. It could be for any number of reasons such as advice on how to run a program, guidance on applying for credit cards and the like. Through each and every such communication, businesses stand to […]
  • Rise in World Content Marketing Spend

    Admin
    25 Aug 2015 | 6:00 am
    Marketers have come to rely on content to engage prospects and customers in today’s new buyer landscape. It is now trendy to create content that educates, inspires, and begs to be shared. Content marketing should help leads overcome challenges and achieve their aspirations. This is the primary way to make earn leads and above all, […]
  • Expected M-Commerce Trends in 2016

    Admin
    21 Aug 2015 | 5:36 am
    With the steady rise in mobile technology in recent years, many businesses have made Mobile commerce, or M-commerce, a top priority. Whether it’s using a tablet in a brick-and-mortar store, or enabling sales through a mobile website, businesses across a wide range of industries are seeking solutions to help them adapt to a mobile-obsessed world. […]
  • Wearable Technology: the Zenith of Personalization

    Admin
    18 Aug 2015 | 4:56 am
    Wearable technology, wearables, fashionable technology, wearable devices, tech togs, or fashion electronics are clothing and accessories incorporating computer and advanced electronic technologies. The designs often incorporate practical functions and features, but may also have a purely critical or aesthetic agenda. Wearable technology is related to both the field of ubiquitous computing and the history and […]
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    LeadUp Blogs | Marketing

  • How SaaS Companies Can Beat Their Competitors With Content Marketing

    1 Sep 2015 | 7:54 pm
    Software as a service (SaaS) startups have grown in leaps and bounds with content marketing. Startups like BufferApp, Netsuite, Salesforce and HubSpot owe their success to a great extent to content (or inbound) marketing for SaaS. To flourish under stiff competition, the best companies in SaaS use inbound marketing intelligently by the application of the following strategies.
  • 5 Ways Twitter Analytics Can Help Your Marketing

    31 Aug 2015 | 9:13 pm
    As you probably know, Twitter is one of the biggest social media networks out there, which means it’s a good idea to have a presence on it and to make sure it’s a big part of your social media marketing strategy. However, being on Twitter and using it effectively are two different things. But how exactly can you figure out if you’re using Twitter effectively? How do you find out who is following you? What kind of tweets your followers love and hate? What exactly they want to hear from you?
  • Email Marketing Stats Every Marketer Should Know [Infographic]

    30 Aug 2015 | 8:24 pm
    Marketers across the whole world haven't decided yet if email marketing is something outdated or still the most efficient way of driving sales. Email marketing has become a topic for hot disputes. But instead of arguing we suggest you to look at some statistics about email marketing that makes it all clear proving how email marketing is effective today. 
  • How to Improve Sales and Marketing Collaboration

    27 Aug 2015 | 9:18 pm
    You’re concerned about lead flow. Your marketing department generates hundreds of leads, but sales fails to close many of them. Is it the fault of sales or marketing? Who can really tell. Here’s how to fix the partnership and win through better collaboration between departments.
  • 8 Expert Strategies To Get More Followers on Facebook

    26 Aug 2015 | 7:59 pm
    Millions of Hong Kong residents are now using Facebook to get their news and decide where to spend their money. In fact, Facebook now outranks other popular applications and is viewed as the favorite social media platform for people who live in Hong Kong. Are you looking for a bigger Facebook audience?
 
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    Engage Copy | RSS Feed

  • How to Save Hours on your Content Marketing with this One Simple Trick

    Anna Milward
    10 Aug 2015 | 3:00 pm
    Make no mistake, content marketing is time consuming. Producing high quality content on a regular basis requires a commitment of a number of hours a week or a decent outsourcing budget to pay someone else to produce your content for you. For most people the results are worth the investment in time and energy but if you are in the position of trying to work on your business, in it and grow it all at the same time you’re almost certainly going to want to find out how to produce the maximum amount of content in the minimum amount of time. There is one trick that can help you double or even…
  • Content Marketing Strategy: Do You Really Need One?

    Anna Milward
    3 Aug 2015 | 3:00 pm
    Have you ever been on a road trip? Throwing a few bags in the car and striking off into the unknown is heaps of fun and can lead to some great memories but if you want to avoid unnecessary stress and make it on time to your destination, there’s usually a bit of planning required. Most of the time when you go on a road trip you have an end point in mind. There’s somewhere you want to go, or something you want to see. Chances are, before you even got in the car you planned out a route and scheduled stops along the way.  Whether you’re using GPS, Google Maps on your phone or…
  • SEO Copywriting: The Basics

    Anna Milward
    25 May 2015 | 3:00 pm
    Now that online marketing is essential for just about any business, it seems that search engine optimisation (SEO) and copywriting go hand in hand. Writing content to be published online requires a basic knowledge of SEO practices, while improving your site’s ranking and visibility online requires good, well written content. While SEO copywriting used to be considered a specialist area, now a rudimentary understanding of SEO is mandatory not just for copywriters but for anyone who is writing a blog or who wants to make sure they get the best possible results from their website in terms…
  • How to Create a Truly Distinctive Brand Voice

    Anna Milward
    18 May 2015 | 3:00 pm
    When it comes to marketing yourself online it’s not just about what you say, it’s about how you say it. Even with the best marketing strategy in the world, if you don’t have a clear brand voice you are going to struggle to get your point across and engage with your target audience with any kind of consistency. What is a brand voice? Your brand voice is the unique style and language used by your brand to get your message across to your audience. This includes certain words and terms you use to talk about your brand, your level of formality, whether you use humour to get your…
  • How to Write Opt In Copy Your Readers Won’t be Able to Resist

    Anna Milward
    13 May 2015 | 3:00 pm
    Email marketing is the tried and tested number one way to build a strong base of customers and increase your conversion rates but when you’re just starting out, getting people to actually sign up for your list can seem like an insurmountable hurdle. Understanding what makes an effective piece of opt in copy can make a surprising difference. When visitors to your site are trying to decide whether or not they should subscribe to your email list, a well worded opt in box or page can see them falling over in eagerness to subscribe while poorly written, non-targeted opt in copy may leave…
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