Content Marketing

  • Most Topular Stories

  • Interview with Simon Sinek – Start With Why

    Marketing Darwinism
    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Cold Calling is Dead

    David Meerman Scott - Web Ink Now
    David Meerman Scott
    8 Oct 2014 | 11:00 am
    My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associations, fund managers, and government agencies. My sales colleagues and I would psych ourselves into the right frame of mind each morning by drinking a few cups of coffee, maybe telling each other a few off-color jokes (common in the 1980s testosterone-fueled Wall Street markets portrayed in the recent Wolf of Wall Street…
  • Boost Your Blog’s Credibility By Sourcing

    My Miss Assist's Blog - Tips on Content Marketing: Blog Posts, Blog Content, Leveraging Content
    Missy
    13 Oct 2014 | 12:00 am
      Why do you write a business blog? Is it because […] The post Boost Your Blog’s Credibility By Sourcing appeared first on My Miss Assist.
  • Marketing Trends to Watch in 2015

    Blog
    22 Oct 2014 | 7:15 am
    The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    Direct Marketing Observations
    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • add this feed to my.Alltop

    Content Marketing Institute

  • This Week in Content Marketing: Have We Ruined Storytelling?

    Joe Pulizzi
    25 Oct 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher This week, Robert and I ponder the ANA’s acquisition of the BMA, and take issue with a column lamenting the “good old days of content.” We also dig into the smart reasons Copyblogger has given for killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss “priceless” advice from MasterCard’s VP of global digital content. I rave about a fascinating “Meet Me at Starbucks” video, while Robert applauds a…
  • Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

    Michele Linn
    24 Oct 2014 | 3:00 am
    Did you know effective B2B marketers are using paid advertising more often than their less effective peers? While we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers are using more paid advertising, which makes sense. As we often say, you need to market your marketing. And, while earned and owned media are quite prominent, those who fare better in content marketing rely on paid media as well. Our qualitative, executive research and conversations with marketing leaders reveal the same thing. But, perhaps…
  • The Pivot: From Banking Journalism to Content Marketing

    Pamela Muldoon
    23 Oct 2014 | 10:00 am
    Ann Handley and content marketing go together like peanut butter and jelly: You really can’t have one without the other. As Chief Content Officer for MarketingProfs, a best-selling author of Content Rules (co-written with C.C. Chapman) and the recently published Everybody Writes as well as a seasoned marketing speaker, Ann has proven to be one of the best in content marketing today. In this conversation that took place during Content Marketing World 2014, Todd Wheatland sat down with Ann to get to know a bit more about the woman behind the online persona.  Entrepreneur, writer, marketer,…
  • 4 Ways to Break the Insanity of Content Marketing Competition

    Joe Pulizzi
    23 Oct 2014 | 3:00 am
    There has been no shortage of posts and articles regarding the onslaught of content in all areas of marketing. Yes, everyone’s a publisher … we are all competing for attention with the Googles and LinkedIns of the world. But what’s on my mind is this: Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementally better? Shouldn’t we look to carve out something new? Don’t compete Peter Theil, co-founder of PayPal (with Elon Musk) and Facebook’s…
  • Go Agile: Adapt 12 Principles to Content Marketing

    Jeff Freund
    22 Oct 2014 | 3:00 am
    Let’s start with some introductions. Content Marketing, meet Software Development, whose job is to continually deliver high-quality, functional software. And Software Development, meet Content Marketing, whose job is to continually deliver high-quality content that has an impact. You have some big things in common. One of the most helpful shared topics is how to run “The Factory.” For content marketers, it’s the Content Factory, and for developers, it is the Product Factory. Incredible time has been devoted to increasing the throughput and quality of content or software development.
 
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
  • Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

    Lee Odden
    23 Oct 2014 | 4:05 am
    Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank. It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses…
  • 3 Ways to Optimize Your Brand’s Social Media Marketing Success

    Lee Odden
    21 Oct 2014 | 10:25 am
    While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce. To jump start the move towards a social media marketing strategy that starts to align with measurable business…
  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

    Ben Brausen
    17 Oct 2014 | 3:45 am
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b…
  • New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

    Lee Odden
    16 Oct 2014 | 6:53 am
    Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through content. The challenge is, we live in an age of information overload where there’s more information created every 2 days than since the dawn of time to 2013 (Eric Schmidt).  While content plays an…
  • add this feed to my.Alltop

    Copyblogger

  • Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

    Henneke
    23 Oct 2014 | 6:00 am
    Are you working your butt off to run your business, but you still feel like you’re not making enough progress? In addition to building a social following, writing weekly blog posts, and managing your client load, perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right? Building a thriving online business may often feel like an insurmountable task. But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool. A laser-sharp focus on…
  • The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

    Aaron Orendorff
    22 Oct 2014 | 6:00 am
    So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line. Will it compel? Will it convert? Will it close? You need to learn how to optimize first draft copy to support your bottom line. A step-by-step optimization guide Optimizing your own copy is a bit like scaling Mount…
  • How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

    Jerod Morris
    21 Oct 2014 | 6:00 am
    As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience. It’s a component that makes your audience think: “Hey, they get me. They understand me. They know what I’m thinking and feeling.” I’m talking, of course, about empathy —…
  • Guest Posting Best Practices From Copyblogger’s Guest Post Gatekeeper

    Stefanie Flaxman
    20 Oct 2014 | 6:00 am
    Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list. Five years later, I achieved my goal. So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger? Rigorously practicing my writing, of course. Although I had high hopes of guest posting for Copyblogger during the early stages of my online copy editing business, it was my rejection from Copyblogger that shaped my subsequent guest posting success. Ironically, it also led me to my current…
  • Why Copyblogger Is Killing Its Facebook Page

    Erika Napoletano
    17 Oct 2014 | 6:00 am
    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience. Just over three months ago, Brian Clark reached out to me for some extra help on the page. He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and…
 
  • add this feed to my.Alltop

    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Top 5 Content Marketing Blog Aggregators

    Patsi Krakoff
    22 Oct 2014 | 4:09 am
    Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself Create awareness of other sources for solutions to your readers’ problems Engage with other blog authors, build…
  • How to Lure Readers to Your Blog from Social Media

    Patsi Krakoff
    15 Oct 2014 | 4:08 am
    Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media? Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First Writing great content that people will want to read should be the…
  • Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?

    Patsi Krakoff
    8 Oct 2014 | 5:30 am
    Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression. Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Content has to be sweet to attract readers (compelling titles). I am a big fan of Kevin Spacey, and recently succumbed to the lure of House of Cards on Netflix. Based on its title, this blog post by…
  • How to Write Great Blog Posts Every Time

    Patsi Krakoff
    1 Oct 2014 | 6:00 am
    How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement. Here’s what quality web content looks like: It’s short, sweet, smart, and funny: Content has to be short to accommodate the average reader’s attention span and need to scan quickly.
  • A Quiz: Test Your Content Marketing and Blog Writing Knowledge

    Patsi Krakoff
    24 Sep 2014 | 6:00 am
    Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden…
  • add this feed to my.Alltop

    Influential Marketing

  • How To Be More Influential

    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • The One Thing Every Brand Needs To Build Trust

    Rohit
    9 Oct 2014 | 5:29 pm
    Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2. It is no wonder brands and advertising continually rate dramatically…
  • 5 Unexpected Storytelling Lessons From Beth Comstock

    Rohit
    2 Oct 2014 | 5:48 am
    I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? This year’s event gathered spoken word poets, a master perfumer, a world renowned magician and many other unexpected characters to discuss and question the future of the art of storytelling itself. At an event like this,…
  • How I Spent Over $30,000 To Relaunch My Brand

    Rohit
    24 Sep 2014 | 10:16 am
    I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim. I am clearly a guy that believes in the importance and power of building a great brand. Or I thought I did … until I launched my own business. How I Rediscovered The Value Of Branding … When I finally became an entrepreneur a little over a year and a half ago, I broke nearly every rule of…
  • 5 Signs Apple’s Era Of Dominance Is Over

    Rohit
    9 Sep 2014 | 6:52 pm
    Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by waiting overnight in line outside an Apple store to be one of the first consumers to hold the new i-something device. Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these…
 
  • add this feed to my.Alltop

    David Meerman Scott - Web Ink Now

  • Grain Surfboards Builds Success by Following the Grateful Dead

    David Meerman Scott
    22 Oct 2014 | 6:59 am
    Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
  • How to Turn your Products into Experiences

    David Meerman Scott
    20 Oct 2014 | 9:36 am
    In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition. I’ve got most everything I need product wise.  Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”. But I do spend money on experiences!
  • Sales Managers Must Adapt to the New Rules of Selling

    David Meerman Scott
    14 Oct 2014 | 6:51 am
    In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
  • Cold Calling is Dead

    David Meerman Scott
    8 Oct 2014 | 11:00 am
    My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associations, fund managers, and government agencies. My sales colleagues and I would psych ourselves into the right frame of mind each morning by drinking a few cups of coffee, maybe telling each other a few off-color jokes (common in the 1980s testosterone-fueled Wall Street markets portrayed in the recent Wolf of Wall Street…
  • WaterField Designs great products and great web content

    David Meerman Scott
    2 Oct 2014 | 2:17 pm
    Michael Kane alerted me to a company called WaterField Designs, saying: “I know you like to write about interesting companies. You should check out WaterField Designs. They make all kinds of bags and sleeves for just about any device. I own several of their products and the workmanship and quality is outstanding. The coolest thing about their products is that they all made in the United States – in San Francisco!” Mike was right to turn me on to WaterField Designs. The moment I reached the WaterField Designs site I was hooked
  • add this feed to my.Alltop

    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 3 Reasons Why Blogging is Good For Your Business

    Summer
    24 Oct 2014 | 1:13 pm
    Some of you who are reading this article could be active bloggers but not getting any traction while others are not involved in writing and are thinking about jumping in.  You may already be blogging for the company you work with or you are your own boss and have heard that blogging gets your brand noticed. Whichever camp you’re in, I’m here to tell you to follow your blogging dreams and keep on trucking. Below, I’ve pulled 3 compelling stats from Hubspot about the world of blogging. Here are 3 really good reasons why blogging is good for business. Companies that blog…
  • Your Audience Requires Consistently Great Content

    Julian
    24 Oct 2014 | 12:02 pm
    How do you know that you are creating content that consistently offers the audience something that they will connect with? There are all kinds of post analytic tools that let marketers know how content performs after the fact, but there are not as many that are predictive of content performance prior to it being published. The problem is further compounded when writing content that is predictive in terms of search rank, but not in terms of an authentic connection with an audience. While data provides critical insights that yield positive outcomes when used correctly, producing content for…
  • Choosing the Right Medium Changes How Your Audience Shares Your Story

    Julian
    24 Oct 2014 | 11:52 am
    It’s been fifty years since Marshall McLuhan famously proposed that “the medium is the message” in his publication Understanding Media: The Extensions of Man. When he originally wrote it, he meant that the way in which the content is conveyed is more important than the content itself. Although the phrase has been twisted and misinterpreted ad nauseum, the initial meaning still rings true. I’ll always have a soft spot in my heart for the printed word but I’m coming to terms with the fact that traditional media is fading away. Even as recently as a week ago, it was…
  • The #1 Best Tip for You from Content Marketing World And Social Shake-Up

    Jeanne Sachs
    17 Oct 2014 | 12:30 pm
    In September, I attended both Content Marketing World and Social Shake-Up, which Atomic Reach was a sponsor for. I found both conferences energizing, interesting and super exciting.  And I only saw two key note speeches and one session across both events combined. Since we were sponsors at both events, my primary responsibility was at our booth speaking with potential customers.  Needless to say I didn’t get out much to participate and attend the sessions.  Then what was so exciting and interesting? First of all, even after spending over 20 years in business development, I love…
  • You Need To Get Emotional With Your Audience

    Summer
    16 Oct 2014 | 8:48 am
    If writing to an audience’s level of knowledge around a topic is of significant importance, so too is the notion that content must evoke a degree of emotion to achieve a deeper connection. We all engage with content that strikes a chord with us on some level. Consider for a second all the stories of world events, local movements, and BACON we connect with on our various social platforms.  Content that is meaningful, resonates on a personal level and makes an emotional connection with the audience is the content that passes through social networks with unprecedented velocity. The reason why…
  • add this feed to my.Alltop

    Conversation Agent - Valeria Maltoni

  • Broadening Experience to Make Better Connections

    Valeria Maltoni
    24 Oct 2014 | 2:45 am
    Every industry tends to be a bit insular. What happens when you are fully immersed in one environment is that you end up absorbing the thinking of those around you, and that by and large is colored by like-experiences. Plus, as Fred Wilson said#, you may end up in a bubble, where many of the people you come into contact with have a vested interest in telling you what you want to hear. There is a reason why CEOs are some of the loneliest people in business: everyone they work with works for them, the people they report to are often not people they work with, and so on. I haven't worked with…
  • How do You Search for Experiences?

    Valeria Maltoni
    23 Oct 2014 | 1:12 pm
    At first blush, the shifts in marketing spending seem to favor the direct response approach. After all, the very first thing we do when we are thinking about something we want, or have seen is to power up our laptop, or smartphone/tablet, and look for it.  Google continues to benefit from this reflex because it is basically the only game in town#. In aggregate, marketers are spending almost $50 billion in search and is still the largest part of digital advertising vs. $34 billion for display. Digital is still about 5.7 percent of the total ad spend, however, which is projected to be $545.4…
  • Worshiping at the Targeting Altar

    Valeria Maltoni
    23 Oct 2014 | 8:43 am
    The idea of knowing what people want to buy before you serve them an ad is genuinely revolutionary. Or at least it would be if it actually worked, says Richard Huntington. Making assumptions about people based on past behavior is a good way to be exactly wrong. I've brought it up before. Many do research on behalf of clients, or for a relative, or to write a blog post. Although we use search to get stuff done, search, alone, is not a dead on indication of purchasing intent. In other words, it is missing context. Let me give you an example to drive this home. This propbably happened to you as…
  • Holiday Commerce Circa 2014

    Valeria Maltoni
    22 Oct 2014 | 2:45 am
    It's beginning to sound a lot like the holidays. This year's forecasts and predictions are zeoring into the proverbial market trifecta -- more focused spending, business moves from digital-native commercial powerhouses like Amazon, eBay, and Google to deliver products faster, and consumer rising expectations are converging to create a very interesting pre-holiday season. Brian Kilcourse at RSR Research says expect a wild cyber weeked, not just Monday. RSR eCommerce Benchmarks# on digital channels influence over spending: 40% of retailers believe that between 5-25% of their total sales are…
  • Public Acknowledgement

    Valeria Maltoni
    21 Oct 2014 | 11:21 am
    How to Design a Conversation of Impact http://t.co/pS1DsOazjY — Valeria Maltoni (@ConversationAge) October 21, 2014 As more professionals join the ranks of participants in public streams, we are seeing the evolution away from site- and even blog-based back and forth comments to messages in social networks. Distributed conversations -- i.e. where we happen to be browsing -- may be more convenient, especially on Twitter, where the back and forth could happen within hours and in some cases days. How do we signal the listening part in public, in stream?  A few options for consideration: using…
 
  • add this feed to my.Alltop

    Marketing Darwinism

  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • add this feed to my.Alltop

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Why HTML5 is, like, REALLY IMPORTANT

    Matt Meyers
    23 Oct 2014 | 9:48 am
    If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal of flashy new technologies to the web toolbelt, there are subtle and more significant aspects which often go unnoticed. Before we get into that, though, let’s brush up on some HTML history. In the beginning, there was text Up until the early 1990s, the web was largely text based. There…
  • How to: Hand off a task

    Ian Lurie
    23 Oct 2014 | 8:23 am
    Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a look: You have it? Tips for successful business handoffs from Ian Lurie As always, this is just my thinking on the subject, and I’m not a business process expert. I’m just a guy who’s seen all manner of business horrors. The post How to: Hand off a…
  • Google to Localize Call Extensions. Hurrah?

    Timothy Johnson
    21 Oct 2014 | 8:30 am
    Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, local advertisers will get the added benefit of call tracking while keeping the friendly feel of a local area code number in the search results. How do I set it up? Easy! Google will automatically transition all eligible local phone numbers where available.
  • How I Know Which of Your Links Are Bad – Link Profile Review Tips

    Travis Brown
    16 Oct 2014 | 7:29 am
    Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your site’s links. Now, if you received a penalty message, the time is nigh to detect and squash the bad links. Either way, reviewing links for preventive measures or a penalty is much the same: look for patterns or negative aspects of external linking domains. The first step is to pull link data…
  • The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

    Brea Starmer
    14 Oct 2014 | 9:30 am
    I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12 year-old.  I know the cure for the occasional case of homesickness and often think I am invincible to inclement weather. Growing up as a camper, then a camp counselor, and now a trainer of counselors has taught me many lessons.  The parallels of working with sixth grade campers to working with marketing…
  • add this feed to my.Alltop

    Marketing Interactions

  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    ArdathAlbee
    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
 
  • add this feed to my.Alltop

    Brian Solis

  • Only companies with impeccable customer service will survive the Zombie Apocalypse

    Guest Author
    23 Oct 2014 | 6:14 am
    Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any network, on any of the major “social” sites, and the posts, photos, videos, and comments of your friends who’ve visited Fiji come…
  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
  • A Manifesto for Building Relationships in the Digital Era

    Brian Solis
    2 Oct 2014 | 11:12 am
    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to revisit our initial collaboration in a dedicated online series that told the…
  • add this feed to my.Alltop

    The Toad Stool by Alan Wolk

  • The Great Unbundling

    20 Oct 2014 | 7:04 am
    With the announcement that CBS was offering a $6/month a la carte package coming directly on the heels of HBO’s announcement that it, too, was offering an a la carte solution, it’s tempting to think that we’re seeing the start of the unraveling of the TV industry, a point in time similar to the launch of iTunes and the dramatic effect that had on the music business.And while that may turn out to be so, I’d say it’s far more likely that we’re seeing a lot of testing of the waters.Let’s take a look at CBS. They’re a broadcast network, which means that technically their live…
  • 5 Questions From Today's HBO Anouncement

    15 Oct 2014 | 11:53 am
    A lot of unanswered questions from today’s announcement during an analyst call. Here’s my top 5How exclusive is Amazon’s agreement for HBO’s back catalog? If it is exclusive and only Amazon can stream the back catalog they recently bought, then the new app is going to feel like HBO GO Lite since all they'll be able to show is current season programming.How are they going to make the MVPDs happy so that they keep the HBO gravy train flowing? The answer might be by telling them that the new OTT app is just HBO Lite and not as full featured at HBO Go. Or they may just be betting on the…
  • The Dawning Of The Rise of the Next Golden Age

    14 Oct 2014 | 11:35 am
    For most of its relatively short life, television has been resigned to being background noise. While there were occasional shows that captured our attention, for the most part the television served as the soundtrack to our lives, filling the void so things didn’t seem so lonely.That’s changing though, and television is now being consumed a lot more like books or movies: as a conscious choice, at a set time, with the concurrent expectation of quality inherent in that sort of decision.It’s a combination of several factors: the internet has become our new background noise, a combination of…
  • New On Digiday: Facebook May Want To Become Your Pay TV Provider

    9 Oct 2014 | 3:46 am
    While Twitter has been receiving most of the buzz around live television and tune-in, the launch of Facebook’s new video ad serving platform, Atlas, has the potential to radically change that conversation. Atlas gives Facebook the power to index users’ behavior both on and off Facebook, functionality we believe will be a huge boon for the television industry...  READ THE REST ON DIGIDAY
  • It's All About The Showrunners

    1 Oct 2014 | 11:52 am
    For all the debate around who should be in charge of second screen and social TV efforts, one thing is becoming very clear: the key to success rests with the showrunners.That’s because when the showunner is involved, along with the actors and the writing staff, it seems like the second screen experience is an actual part of the show, not some sort of bolted-on afterthought. In fact, a recent study from Twitter, Fox and the Advertising Research Foundation revealed that 40% of viewers prefer to see tweets from cast members versus 18% who wanted to see tweets from the official show handle.This…
  • add this feed to my.Alltop

    Servant of Chaos

  • Eleven Startups Catch the Next Wave at Muru-D

    Gavin Heaton
    24 Oct 2014 | 12:17 am
    You could hear the noise in the lift on the way up. Over 150 people were packed into the open area of Muru-D, Telstra’s startup accelerator, awaiting the announcement of the ten teams who would participate in the second class of the Muru-D academy. For the teams that were selected, there was excitement. For those that didn’t make it, disappointment. The Muru-D academy is a startup accelerator program supported by Telstra. It offers entrepreneurs $40,000 and six months of business mentoring and active development in exchange for six percent equity in the fledgling business. I joined the…
  • Do CMOs Like to Play the Field?

    Gavin Heaton
    22 Oct 2014 | 4:46 am
    CMOs are a funny breed. They work with a constant tension – half living in the shadow of the former incumbent and half looking towards their own future vision. And with a tenure that lasts about 45 months, that means that there is about two years’ worth of clean air for the marketing chief to make their stamp on a business. It’s precious little when you think about it. So, from an agency point of view, working with a CMO also has challenging ramifications. Is there alignment between the agency and the CMO? Is there a long term partnership? Or is there a whole new agenda at play? The…
  • Don’t Bore Your Audience: Use the Pixar Pitch

    Gavin Heaton
    21 Oct 2014 | 5:09 am
    When I studied literature, I was fascinated by form. By the words. Arrangement. Layout. And narrative. I loved the way that John Fowles would create untrustworthy narrators that led the story in new, unexpected directions. And I loved Antonin Artaud’s dangerous writings. Or Christopher Barnett’s language that was so revolutionary it broke the words. I was intrigued and excited by writing that would break the language and our expectations and then reconstruct things completely new. It was a disruption to thought and expectation and it blew my mind. But the best of these writers were not…
  • Disrupting Graphics: Now Design’s at Your Fingertips with Canva for iPad

    Gavin Heaton
    15 Oct 2014 | 5:00 am
    One of the great local startup success stories, Canva – the platform that lets us all create great graphic design in an amazingly simple way – has reached a milestone – 850,000 users. This is no mean feat – especially in a world where every startup, every mature business and hoards of consultants, freelancers and the like vie for our attention, loyalty and share of wallet. With a super-intuitive yet powerful interface, Canva have made it easy for anyone to produce quality graphic design, collateral and presentations. And by “anyone”, I mean anyone. Including me, my brother and my…
  • ADMA-Telstra Young Marketer and Young Creative of the Year Finalists

    Gavin Heaton
    14 Oct 2014 | 10:56 pm
    There was a time where I wore a rather cynical hat when it came to awards. I’d look at the projects that won and the effort that would go into creating the award pitches and see holes, sub-standard work or missed opportunities. But with more experience on both client and agency sides, I am far more forgiving. And sometimes astounded or amazed at the work that does get done. After all, almost every piece of work that is seen in public has been pored over, compromised, championed and changed. It’s the rough and ready world of creative collaboration – and it’s harder than a dozen series…
 
  • add this feed to my.Alltop

    Web Strategy by Jeremiah

  • Timeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014)

    jeremiah_owyang
    16 Oct 2014 | 5:28 am
    The longest graphic in the history of my career is embedded below, some mobile devices may not properly render. As the Crowd Economy Rises, Brands Seek to Collaborate We’ve been tracking corporations in the Collaborative Economy, and released version 1.0 in April, 2014. Now, as we approach the Crowd Companies members-summit in NY next week, we’ll be dissecting and analyzing the different deployments large companies are rolling out to participate in sharing, marketplaces, as well as co-innovation with makers. The scope? This collaborative or crowd based economy continues to rise…
  • What It Means to Business When the Crowd Becomes a Company

    jeremiah_owyang
    6 Oct 2014 | 6:13 am
    The crowd is bypassing traditional companies by sharing goods, services, space, and money with each other in the Sharing Economy.  People are being empowered to build their own goods in the Maker Movement by crowd funding, tapping global marketplaces, and preparing to accelerate this with 3D printing.  You see, the crowd, is starting to perform like a company:  self-financing, self-designing products, self-manufacturing, and self-selling to each other. So, what does this growing trend mean for traditional businesses? In my closing slides to corporate audiences about the Collaborative…
  • Firechat Enables the Crowd to Become the Internet –Bypassing Central Powers

    jeremiah_owyang
    2 Oct 2014 | 11:57 am
    (Above pic: Thousands of HK protesters link their phones together using Bluetooth to become their own internet –overcoming the government ban on social media sites. Photo credit: Alex Hofford) If you thought peer-to-peer-based Uber, Airbnb, Lyft and Lending Club were disruptive, you haven’t seen anything yet. People are empowered –through commonly used technologies Previous revolutionaries have used pitchforks, wagon barricades, pamphlets, signs and drums. Today’s revolutionaries are using Firechat. It’s not just for revolutionaries, as I just downloaded Firechat. If you want…
  • Infographic: A Day in the Life of the Collaborative Economy

    jeremiah_owyang
    29 Sep 2014 | 6:17 am
    See the original Honeycomb graphic, which spurred this “Day in the life” graphic. Data shows collaboration in the new economy is accelerating.  People are crowdfunding, making, sharing, collaborating, all kinds of their things in life. Some are getting food on-demand, rather than going to traditional grocery stores or restaurants. The world is speeding up, and people are transacting between each other, or rapid-delivery services. We expect this to continue to accelerate as the funding from VCs dwarfs many markets, adoption rates are doubling, and the media has endless coverage…
  • Disruption from the Collaborative Economy

    jeremiah_owyang
    24 Sep 2014 | 10:25 am
    (Above: Read thefull article in the SF Chronicle, and, please, read the comments. There’s no mercy for the taxi industry from former customers. Here aremy recommendations to the taxi industryto lead this movement –not fight it)  The Collaborative Economy is a crowd commerce revolution. People are empowered to get what they need from each other, using now common, mobile technologies in their pockets. Several quarters ago, people told me it was a fad; it wouldn’t last; peer-to-peer commerce can’t happen at scale. Like social media was disbelieved in 2005 (I vividly remember the…
  • add this feed to my.Alltop

    Drew's Marketing Minute

  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
  • How cause marketing can be smart marketing

    Drew McLellan
    30 Sep 2014 | 4:31 am
    In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen. Some would argue that to give without any expectation of reward or recognition is the true definition of giving. Perhaps that’s true. But it’s also very small. Another word for small in this instance might be isolated. If I give five dollars to a charity and don’t tell anyone about it,…
  • 5 tips for creating a company culture that connects with your sweet spot clients

    Drew McLellan
    25 Sep 2014 | 5:11 am
    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. If you want it to really flourish, you need to make it a priority for your business. You need to build/strengthen the foundation of your culture and then…
  • add this feed to my.Alltop

    Seth Godin's Blog on marketing, tribes and respect

  • The dorm-room startup mindset

    Seth Godin
    25 Oct 2014 | 2:03 am
    "Selling enough records to make another record." Rick Rubin started DefJam in his NYU dorm. Steve and I built TSR in Curtis Hall, and I went on to build my publishing business in my wife's dorm at NYU. It happens more than you might guess, and the reason it works is something you can use, even if you're not in college or living in a dorm... You sell enough records to make another record. You're not trying to sell the company or to make a huge payroll or to make sure the stock options are in place. You're building something. The only way to build something when you don't have money to invest…
  • Flags and mascots

    Seth Godin
    24 Oct 2014 | 2:29 am
    They are tribal symbols. They're a beacon, a way we know where to assemble and where to hang out. But they are not us. They are not real. Just symbols. Don't win the game for the wolverine, don't root for one side because of the orange stripes on their flag. That's obvious. But sometimes, a human being is a stand-in for a mascot, and when he misbehaves or disappoints, we confuse his role with what we stand for. We defend him as if we're defending ourselves, because he's a symbol. Symbols don't do anything. People do. We do.        
  • Handshakes and contracts, the future and the past

    Seth Godin
    23 Oct 2014 | 1:55 am
    If you lease a car, borrow money for school or engage in some other complex transaction, there's a contract to sign. It's filled with rules and obligations, and the profit-maximizing finance organization does everything it can to do as little as it can (and make you responsible for as much as it can). This sort of contract has evolved into a battle, an effort to get something now and deliver as little as possible later. Loopholes and fine print are there for a reason, and it's not to make you happy. Contracts like this are about the past. "We agreed on this, go read your copy, we don't care…
  • Taking the plunge

    Seth Godin
    22 Oct 2014 | 2:40 am
    Maybe that's the problem. Perhaps it's better to commit to wading instead. Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small. When you do a small thing, when you finish it, polish it, put it into the world, you've made something. You've committed and you've finished. And then you can do it again, but louder. And larger. It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
  • Biggest vs. best

    Seth Godin
    21 Oct 2014 | 2:13 am
    There's not much overlap. Regardless of how you measure 'best' (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), it's almost never present in the thing that is the most popular. The best restaurant, Seinfeld episode, political candidate, brand of beer, ski slope, NASDAQ stock, you name it. Compare them to the most popular. Big is a choice. So is best.        
 
  • add this feed to my.Alltop

    Greg Verdino's Marketing Blog

  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Do You Have Digital Change Agent DNA?

    Ian Patterson
    14 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A New Guide To Smart Strategy For the Digital Age

    Greg Verdino
    8 Oct 2014 | 10:25 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • add this feed to my.Alltop

    Find and Convert » Find and Convert Blog OptimizeThis

  • 6 Tips to Planning a Successful Webinar

    Michelle Berdeal
    13 Oct 2014 | 10:00 pm
    Rolling out a new software product and want to get the word out to your target audience? Need to do a briefing on a new product or program? Have tips and best practices you want to share with customers and/or prospects and don’t know the most beneficial way to share this information with them? If you are looking to reach and interact with your customers and prospects in an effective and low-cost manner, webinars are a great way to reach that goal. However, planning a successful webinar can be intimidating and challenging for even an experienced marketing team. Marketers can certainly…
  • 3 Reasons Employee Advocacy is The New Marketing Paradigm

    Bernie Borges
    8 Oct 2014 | 10:05 pm
    The marketer’s job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a sizable ad budget, the marketing department’s reach is limited. The solution isn’t to ask for more headcount or more ad budget. The solution is the employee population. The solution is employee advocacy. Content Shock When Mark Schaefer published his article titled Content Shock, he shocked the entire marketing industry, especially those passionate about content marketing. Schaefer’s key point…
  • HubSpot IntroducesSocial Sales CRM Platform

    Billie Ginther
    16 Sep 2014 | 2:05 pm
    HubSpot CEO and co-founder, Brian Halligan’s opening remarks at today’s Inbound Conference in Boston were greeted with as much enthusiasm and anticipation as an Apple product launch by inbound marketers. Brian, along with CTO and co-founder, Dharmesh Shah, unveiled HubSpot’s new intuitive and automated CRM platform designed to help sales teams build relationships with prospects and identify when the prospect is ready to engage in conversation. Since inception, HubSpot has been the voice in helping marketers develop inbound marketing practices that focus on content driven strategies.
  • Free Lead Scoring Tool for Engagement Scoring Leads

    Billie Ginther
    3 Sep 2014 | 11:56 am
    Predictive Outcome Scoring Bridges Marketing and Sales Lead scoring originated as a way to identify Sales Qualified Leads or SQLs, in customer relationship management (CRM) software platforms. Thanks to open API integration, B2B companies now have access to resources that just a few years ago, only enterprise firms had access to. Small and medium size firms can now connect and synchronize almost any database set far beyond the demographics and actions that lead scoring originally provided. I think the terminology – lead scoring – is a bit out of date though. Predictive Outcome…
  • 8 Great Examples of Data Visualization

    Josh Smith
    26 Aug 2014 | 12:28 pm
    Content has come a long way since the beginning of the web. Along with the Internet, it too has evolved.  In the early days content consisted of words and a few images. Eventually infographics began being used.  Next content adapted to the nature of code and became interactive with the user. All of this is the result of data visualization. Here are 8 great examples to get you started. The HubSpot Approach HubSpot has done a great job visualizing content through infographics even to the point of using data to suggest that companies perform better with HubSpot’s marketing automation…
  • add this feed to my.Alltop

    Direct Marketing Observations

  • Offline Expectations from Online Engagements are Unrealistic

    marc meyer
    17 Oct 2014 | 1:23 pm
    Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and…
  • Facebook Stickers- Bad Idea Good execution…

    marc meyer
    14 Oct 2014 | 2:00 pm
    Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) (virtual goods?) Initally only available in Japan, the feature appears to be rolling out globally. One has to ask the question why? Yes we needed something other than a thumbs up, but stickers?
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • Social Media is the Back Channel for Teen Angst

    marc meyer
    6 Oct 2014 | 10:40 am
    First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama”…
  • How do you Measure Success?

    marc meyer
    30 Sep 2014 | 11:06 am
    I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation. That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. Translation-stacks of paper, folders, random scraps of paper, bar napkins and the backs of envelopes are not an uncommon sight on my desk. For me,…
 
  • add this feed to my.Alltop

    solar news HubSpot

  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
  • Advantages and Disadvantages of Solar Energy

    13 Dec 2013 | 12:36 pm
    Do you want to know what are the advantages and disadvantages of solar energy? alternative energy like solar energy is starting to turn into known as the longer term energy source, and i am satisfied to mention that i am alable harnessing solar energy in my home. With the upward push of electricity and heating gasoline prices anticipated in the near long run, it is likely that more other folks will start having a look at sun and other forms of renewable energy to run their properties. 1. What Are the main disadvantages of the usage of solar energy? solar energy methods is also tricky to put…
  • A Peek on How Folks View Home Vitality

    9 Dec 2013 | 12:10 pm
    Once you hear the phrase “dwelling vitality” what first involves your thoughts? So that you think you’re alone in your view of what dwelling vitality is? Do you think that one way or the other, you need to know more and expand your views about dwelling vitality? Well, listed here are some completely different views on dwelling vitality and a critique of them: 1) Costly – That is the most agreed upon view of dwelling vitality today. Folks think that dwelling vitality and financial savings do probably not go together. As people will let you know, living a snug life costs cash, and never…
  • The Disadvantages of Solar Energy

    9 Dec 2013 | 7:42 am
    Despite the fact that solar energy has been used for many years, the technology is still generally considered again. As people focus too much on the benefits , therefore , the disadvantages of solar energy are often overlooked , and many fall pray difficulties , investing a lot of money on a solar panel might not even work properly , for one reason or another . If you are really serious about solar energy to provide your home with electricity , so you will see that a deep understanding of its disadvantages is crucial. Thus, if you do your research properly , and weighs each point carefully ,…
  • add this feed to my.Alltop

    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
 
  • add this feed to my.Alltop

    SEO Copywriting

  • Do you suck at marketing your own site?

    Heather Lloyd-Martin
    23 Oct 2014 | 3:30 am
    Does your marketing make you think “yuck?” You’re not alone… During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea! Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled. You are a marketing ninja when it comes to your clients. Your own site…not so much. It’s funny how we neglect our own sites. We know how to help our clients. We can instantly see new opportunities and break down exactly how to make the necessary changes. Yet,…
  • Tired of hearing “You’re too expensive?”

    Heather Lloyd-Martin
    16 Oct 2014 | 3:30 am
    Where are all the fat cat SEO writing clients? “We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.” Yeah, that’s always a fun email to receive first thing in the morning. What’s your first reaction when you read something like this? Anger? Shock? Denial? Or do you just shrug, shut down your computer and feel depressed the rest of the day? Emails like this would grate on my psyche. I would put a lot of work into landing clients. I’d excitedly talk with the prospect on the…
  • Clients ignore your advice? Here’s what to do

    Heather Lloyd-Martin
    9 Oct 2014 | 3:30 am
    Feel like your clients are saying, “la la la la” while you’re giving them advice? After I read my client’s email, I had to hold myself back from beating my head against my laptop. “Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.” AAAARRRRRGGGGHHHHH! Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations. And then the…
  • Want to DIY Your SEO? Here’s Your Reality Check

    Heather Lloyd-Martin
    2 Oct 2014 | 3:30 am
    Can you handle your SEO writing in-house? Yes…but… I walked away from the conversation shaking my head. “SEO services are too expensive. We can’t afford to hire someone.” “I’m smart. I should be able to figure this SEO stuff out myself.” “My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…” Stop it. Just. Stop. It. Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said…
  • Need Marketing Clarity? Get Out Of Your Head

    Heather Lloyd-Martin
    25 Sep 2014 | 3:30 am
    How could clarity help you? I just got off the phone with my accountant. For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her. Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. It may be about how to structure my finances. Or how to handle a tax situation. We even discuss new business ideas (which is what we talked about today.) If I’m confused, stressed out or overwhelmed, chatting with Eva…
  • add this feed to my.Alltop

    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • What Happens in Vegas Stays in Social Media

    Jay Baer
    10 Oct 2014 | 3:00 am
    Tweetable MomentsPeople just want to know that they’ve been heard.DerekSchoenTweet ThisEngaging through ListeningThere’s a new way to do “luxury” in Las Vegas. It doesn’t have to be over-the-top all the time or outlandishly theme-focused, and ARIA is that new look at luxury. Red velvet pancakes, world-class shopping, and a corner view in every room distinguish ARIA from the many other hotels and casinos in Vegas.“We have a thousand individual stories instead of one big one,” Derek Schoen says, and social media allows him to tell all of them. Even more…
  • How to Make Marketing Analytics Easier

    Chris Lucas
    9 Oct 2014 | 9:00 am
    Tons of marketers hate data, so they only focus on the low-hanging fruit.These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes.If you’d like to be more actionable with your analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue?When you frame your decisions through the “so what?” question, you’re beginning to dig deeper into analytics.
  • How a Foreign Advertisement is Gaining Success

    Jessica Gioglio
    9 Oct 2014 | 3:00 am
    Imagine this:You’re waiting for your subway train. Just as the train arrives, a seemingly static billboard of a young woman with long hair comes to life and starts to blow around. It’s as if the wind generated from the train arrival is propelling the action.Interesting, right? It gets better. To fully experience the message, watch the video below.The end result is powerful.As seen in the video, the element of surprise created an experience that was completely unexpected for the viewers. The video also succeeds in putting a human face on the issue of childhood cancer and offers an…
  • 10 Proven Ways to Get People to Come to Your Online Event

    Kristen Matthews
    8 Oct 2014 | 9:00 am
    In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. If you missed this little run down you can check it out here.Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads.Of course, you have to get people to actually sign up for said epic online event, right? Well lucky for you I have hosted a handful of these bad boys and am one of those…
  • What Did You Do To Get Better Today

    Jay Baer
    8 Oct 2014 | 3:00 am
    Ladies and gentlemen, success isn’t owned. Success is leased, and rent is due every single day.J. J. Watt is widely regarded as the best defensive player in the National Football League. It’s been a tough stretch for the NFL. I’ve talked about why I think you’ll eventually abandon the NFL, but I’ve got to tell you there’s still a lot of great guys in that league, and one of them is J. J. Watt. Talk about somebody who is an inspiration, not just to other athletes and kids who want to play football, but to people like me.This is J. J’s quote, not mine:…
  • add this feed to my.Alltop

    Blog

  • Marketing Trends to Watch in 2015

    22 Oct 2014 | 7:15 am
    The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.
  • The Path to Harmonious Sales and Marketing Alignment

    21 Oct 2014 | 7:25 am
  • Rethink Your Content in 2015 [Content Marketing Institute Report]

    16 Oct 2014 | 6:23 am
    It’s that time of year again. As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015. But, a lot has changed during the past ten months. In horrifying pop culture: the popular show “How I Met Your Mother” came to an end, and we all followed the “Kimye” wedding in our social feeds (not voluntarily for most). In February, Facebook bought Snapchat for a whopping $19 billion, the Internet of Things took over the tech scene, oh, and there are now more mobile devices than people in the world.
  • A CMO’s Guide to Answering to Board Members

    14 Oct 2014 | 5:56 am
    Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, for many, board meetings are an elusive ordeal, in which you’re not quite sure what to present or how your marketing program is being evaluated.
  • Get Analytical with Twitter’s Activity Dashboard

    9 Oct 2014 | 12:40 pm
    What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certainly a step in the right direction. In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days. The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically,…
 
  • add this feed to my.Alltop

    Social Media Explorer

  • ICYMI: From the Fonz to Cool Treats

    Jay Kelly
    24 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. With the introduction of ads on their platform, Snapchat has officially slipped on a leather jacket and strapped on water skis. In an effort to relieve users from the “creepy and targeted” ads on other platforms, they opted for a just plain creepy ad for the new movie “Ouija”. Users are hoping that in 10 seconds ads will forever be deleted from…
  • AboutLocal Brings Smart Social Listening To Everyone

    Jason Falls
    22 Oct 2014 | 3:00 am
    One could argue that much of my credibility, content and influence was built on the backs of the social media listening and monitoring industry. From early relationships with Radian6, Sysomos, NetBase and many others long since acquired and gone, those software tools were the ones that intrigued me the most. Mining conversations for insights was always fun to me. But the problem with most social listening platforms has always been their approach is often tainted because they start with a keyword. It makes sense — if you want to find someone talking about tacos, you need to find mentions of…
  • Getting Past the Social Echo

    Tracey Parsons
    20 Oct 2014 | 3:00 am
    Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the conversations in your category or industry. In the past, I have called this delineation listening to respond (branded listening) and listening to understand (category listening). And here’s the big problem, when you are listening to just your brand, all you can hear is the echo of your own voice. Brands are creating more and more content each day and this content is being shared on their social channels…
  • ICYMI: From Killer Clowns to Snoop Dogg

    Jay Kelly
    17 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Like a page ripped out of a Stephen King novel, maniacal clowns have been spotted roaming the streets of a California town. While the viral spread of killer clown sightings is awesome, knowing that it was just a photography project makes it a little less fun. In a blatant case of age discrimination, Facebook has forced centenarian Anna Stoehr to lie…
  • Four Things My Four-Year-Old Has Taught Me About Social Marketing

    Matt Hollowell
    16 Oct 2014 | 3:00 am
    My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketing lessons she has taught me (to the tune of Frozen; apologies in advance). Engagement Is Everything “It doesn’t have to be a snowman” There are many things that Jasmine needs: sustenance, protection, attention, reliability, and love to name just a few. And your audience needs the same (regular content, customer service, responses,…
  • add this feed to my.Alltop

    9 INCH MARKETING

  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is […]
  • The Impact of The Hollywood Model on the Social Age Workplace

    Stan Phelps
    23 Sep 2014 | 11:17 am
    Guest post by co-author of “A World Gone Social” Ted Coiné: Social Age employment is an entirely different animal from what we all grew up with: the Industrial Age myth of lifetime employment within very large corporations. Specifically, we call that myth the “40-40-40 Plan” where we as […]
  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • add this feed to my.Alltop

    Rex Hammock's RexBlog.com

  • It’s up to you, New York, New York

    Rex Hammock
    24 Oct 2014 | 4:40 am
    Dear New Yorkers, Please show the country how to embrace and use the facts while rejecting panic porn, how to be the front line of rational response rather than a crack house for fear junkies. You braved thru 9/11, the 2008 meltdown and great recession, Sandy. You’re New Yorkers. Show how it’s done. Please. Your friend, Rex Related posts: The Perfect Panic Pusher Storm My 2008 magazine industry “predictions” revisited File this lesson away for the next recession
  • A Winning Football Interactive Map

    Rex Hammock
    19 Oct 2014 | 7:18 am
    While I often praise (but not always) the interactive graphics created by the NYTimes.com team, I think the  College Football Fan map posted earlier this month is especially excellent for three reasons: Use of Technology: It’s an outstanding example of using Google Maps Engine Pro (or whatever the changing product name is when you read this) with data scraped from accessible information found on the internet.  (Note: While “found on the Internet,” it is data that had to be collected with permission). The Writing and Interpretation: The sidebar map articles of…
  • Focus on Content Marketing Mission, Not Methods

    Rex Hammock
    16 Oct 2014 | 5:51 pm
    I’m honored when people call Hammock Inc. one of the agencies that pioneered content marketing. (This month marks our 23rd anniversary.) However, I’ve always felt the term “content marketing” can be confusing when it’s applied to everything from blogging and social media to animated kitten GIFs. Unfortunately, when a term is used to label anything, it can start to mean very little. (Continue Reading on Hammock.com…) Related posts: Not only am I a content marketer, this is a content marketing blog Content marketing vs. a Superbowl ad Why I don’t like or use the term…
  • When Did PR Become This?

    Rex Hammock
    15 Oct 2014 | 2:32 pm
    (See update at end of post.) Because I’m not only the “head helper,” but also the “head recipient of email” at SmallBusiness.com, I receive an endless stream of pitches from people with titles like “PR manager.” Unfortunately, most (not all, but most) of the email is boilerplate crap sent to websites that sound like, maybe, they could be visited by small business owners. Once in a while, I’ll see one of these worthless pitches and recall how long, long ago, I used to run a public relations firm. I can recall obsessing over to whom and how we…
  • How Millennials (Not Al Gore) Invented the Internet

    Rex Hammock
    9 Oct 2014 | 7:01 pm
    Editor’s Note For this post, the term Millennial refers to people born between 1982 and 2004. (Math help: People who are currently (i.e., 2014) between the ages of 10 and 32.) Also, while this post refers to a golden age, NOTHING in it refers to fringe New Testament apocalyptic theology. Introduction During the first part of the 20th century, the french philosopher and sociologist Maurice Halbwachs advanced the idea of “collective memory” — a shared pool of information held in the memories of two or more members of a group. Or at least that’s what a group of two…
 
  • add this feed to my.Alltop

    Article Writing & Marketing Insights - EzineArticles Blog

  • The Rules of Capitalization

    Courtney, Member Support Manager
    24 Oct 2014 | 9:20 am
    Uppercase or Lowercase? Learn the Case! The definition of capitalization is fairly simple. It’s the practice of making certain letters uppercase, or capitalized, when needed. Knowing when to use proper capitalization isn’t as simple, especially for non-native English writers. When it comes to capitalization, it’s important to use the correct case because it lends to your credibility as a writer. If an article contains excessive capitalized words in unnecessary situations, it will send a message of inexperience to the reader. If a brand or proper name isn’t capitalized, it could send a…
  • Writing Tips to Overcome Aspects of Failure

    Courtney, Member Support Manager
    14 Oct 2014 | 7:25 am
    Success is Often Served with a Side of Failure. Hold the Failure. It’s not unusual for writers to chase success only to keep falling short of their goals. Failure is part of the process, and it should never force a confident author to give up. The feeling of defeat should be motivation to take on a challenge; it should be a learning experience to try a different approach. Here are a few examples of unsuccessful authors who became impatient and lost momentum with their writing. If you can see yourself experiencing the same frustration, pay attention to the tips that follow each example. Bill…
  • Responsive Web Design is KEY in a Quality Browsing Experience

    Courtney, Member Support Manager
    10 Oct 2014 | 7:16 am
    Rate Your Browsing Have you ever viewed a website on your smartphone or tablet and found it difficult to read because it required extensive resizing and scrolling? This occurred because the website didn’t have responsive web design. Is your website or blog responsive? If it isn’t, we highly recommend taking the necessary measures to provide a quality browsing experience for your readers. Wait, What is Responsive Web Design? A website with responsive design is built to provide an optimal viewing experience on all devices. In other words, the website is easy to read and navigate on desktop…
  • 5 Talents Content Writers Don’t Need to Succeed

    Courtney, Member Support Manager
    1 Oct 2014 | 7:18 am
    Are You Intimidated to Write? Content writing can seem intimidating with so many talented and experienced players competing to succeed. There are high-scoring players who are skilled in churning out massive amounts of quality articles; technical players who master the game with in-depth industry knowledge; and popular players who have built a huge following of loyal fans. At times, content writing can seem like it’s one big, competitive business! Do Not Fear! Everybody takes a different approach. What works for some in a certain niche will not work for others in a different niche. In order…
  • National Punctuation Day is September 24!

    Kari, Senior Editor
    23 Sep 2014 | 7:00 am
    “Comma” Down to the Party! Did you know that September 24 is National Punctuation Day in the United States? Even if you hail from outside of the US, feel free to whip out your party hats and help us celebrate the ever faithful (and ever tricky) punctuation mark. More than likely, you’ve come in contact with the more common guests of honor at least once before: The exclamation point The period The apostrophe The comma The colon The semicolon The quotation marks The parentheses The hyphen The dash Even the best writers get mixed up on what to use and when from time to time;…
  • add this feed to my.Alltop

    Straight North Internet Marketing Blog

  • How To Definitely Know If Your SEO Campaign Is Succeeding

    Brad Shorr
    22 Oct 2014 | 5:41 am
    What you will learn: The one and only way to determine whether your SEO efforts are paying off. Who should read this article: Company leaders and marketing directors. Are You in the 1 Percent Club? If asked, “Is your SEO campaign succeeding?” it is fair to say: 50% of the companies have no idea 49% of the companies think they know 1% of the companies actually know Companies with no idea whether their SEO campaigns are succeeding are usually guilty of the following: They don’t bother to track results at all Results aren’t being tracked granularly enough to provide any insight They fail…
  • Top 10 Signs Of A Dishonest SEO Company

    Brad Shorr
    15 Oct 2014 | 6:18 am
    What you’ll learn: How to tell an ethical SEO company from an unethical one. Who should read this article: Company and marketing leadership. How to Separate the Good from the Bad SEO is a noble calling, but like any business, it has its share of unscrupulous players. Unfortunately, dishonest SEO companies have burned clients and caused many organizations to be skeptical of having anything to do with SEO. There are, however, many reputable and reliable SEO companies that will improve your business by bringing highly qualified traffic, sales leads and e-commerce revenue to your website. The…
  • SEO Truths Revealed: The Huge Difference Between Inquiries And Leads

    Brad Shorr
    8 Oct 2014 | 3:42 am
    What you’ll learn: How to accurately measure the success of your SEO campaign. Who should read this article: Company leadership and marketing department personnel. Are You Living in a Fool’s SEO Paradise? Many firms are living in a fool’s paradise, because they fail to distinguish between inquiries and leads in their SEO campaign reporting. Since many SEO companies lump all inquiries together and call them leads, they overstate the value of their clients’ campaigns. It may startle you to learn that as many as 40% of what you usually think of as leads are actually not…
  • Why Both Paid and Organic Search Marketing Are Important

    Brad Shorr
    10 Sep 2014 | 8:12 am
    Many companies have trouble deciding whether to invest marketing dollars in paid search marketing (PPC primarily) or organic search marketing (SEO primarily). For many companies, the correct answer is to spend money on both, because PPC and SEO are complementary marketing activities, not competing ones. 1. Timing SEO often takes a long time to “kick in.” Your company may not see significant improvements in organic search visibility until a program has been in place for several months – possibly longer if your niche has a lot of strong competition. PPC, in contrast, works immediately,…
  • Good Business Copywriters Accept Criticism Enthusiastically

    Brad Shorr
    5 Aug 2014 | 5:08 am
    Some people are attracted to a career in writing because they believe it will allow them to work independently. I’m not sure whether independence is possible in other fields of writing, but for business copywriting, independence is impossible. Quite to the contrary, business copywriting is a collaborative art. Copywriters must accept input and feedback from clients, SEO specialists, managers, designers, editors — have I left anyone out? For many copywriting assignments, creativity is not so much a matter of crafting brilliant phrasing as it is balancing the diverse needs of the…
  • add this feed to my.Alltop

    Jeff Korhan

  • LinkedIn Influence: How to Build a Profitable Digital Presence

    Jeff Korhan
    24 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:37:24) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 14 of This Old New Business weekly business podcast with Jeff Korhan. Are you overwhelmed with digital and social media? Then maybe you need a fresh approach. In this episode Stephanie Sammons shares her secrets for establishing your LinkedIn Influence, while also building a profitable digital presence across every other social media channel that makes sense for you and your business. The practices…
  • How Storytelling Grows Your Social Media Audience

    Jeff Korhan
    21 Oct 2014 | 7:31 am
    Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires. The easiest way to accomplish that is by telling stories. Everyone is a Storyteller Don’t think that you are not a storyteller, because you have been…
  • Business Niche: How to Build a Predictable Income Model

    Jeff Korhan
    17 Oct 2014 | 12:18 pm
    Listen to the Episode Below (0:38:31) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a lot more than had work. In this episode Mike shares why it’s vital to find a business model that…
  • How to Be Famous for Your Business Content

    Jeff Korhan
    14 Oct 2014 | 2:45 am
    As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill Gates is most often credited for one simple reason: He published it. This is why your business needs to get serious about publishing business content. Claim Your Signature Content New ideas often slowly emerge from everyday circumstances. This is why they seem common to those that are…
  • Community Value: How to Grow Your Business Audience

    Jeff Korhan
    10 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:25:52) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly downloads, not to mention earning millions of dollars in annual revenue. Out of that…
 
  • add this feed to my.Alltop

    Content Mastery Guide

  • When Your Business Blog Loses Focus, You Lose Readers

    Linda Dessau
    20 Oct 2014 | 7:39 am
    © tang90246 – Fotolia.com People read business blogs to get useful information. They want that information in small, shiny nuggets mined from the blogger’s best thinking. When bloggers don’t focus sharply on a topic, readers can’t easily find information they can use. Business blogging has the same requirements as other business communication such as reports and proposals. Readers expect a focus and a purpose. Without them, people’s minds will wander off the screen or the page, and writers will not accomplish their goals. These opening statements are from Lynn…
  • Business Blogging: Is Sidebar Clutter Sabotaging Your Results?

    Linda Dessau
    29 Sep 2014 | 8:17 am
    © Gang – Fotolia At home, we often don’t see clutter building up around us because we’re looking at it every day. We have a “system” and we know exactly what every pile or piece of paper is, yet the overall effect looks like a disaster zone. The same may be happening on your business blog. There are so many cool options for adding content to your business blog sidebar. But just because you can do something, doesn’t mean you should. You may have good reasons for everything you’ve added to your sidebar, but when you put it all together it can add up to clutter. The dangers of…
  • 3 Secrets of Business Blogging for Busy People

    Linda Dessau
    9 Sep 2014 | 8:25 am
    © jesadaphorn – Fotolia.com A client asked me to write a guest post that would take his readers behind the scenes of his blog. As a busy executive VP, he wanted to answer a common question: “How do you find the time to blog every week?” Ultimately, he decided not to reveal his biggest blogging secret (that he uses a blog ghostwriter), so I reworked the post to give you the benefits of our blogging experience. While some people question the ethics of ghost blogging, what I do is take my client’s ideas, words and expressions, and put them together into a blog post written in his…
  • How to Customize Your Business Blog Sidebar to Give Readers What They Want

    Linda Dessau
    26 Aug 2014 | 8:17 am
    © Marek – Fotolia.com When blogging for business, you’ve likely been focusing on the main column of your blog where your articles (posts) are displayed, not giving much thought to your blog sidebar. The blog sidebar is the narrower column that’s usually on the right, and this is where readers find links to older posts you’ve published. These links help you reach two important goals: Give readers the specific help they need, solidifying their perception of you as a knowledgeable – and generous – expert Encourage readers to spend longer on your site, deepening their trust and…
  • More Blogging Benefits, and When to Scrap an Unfinished Post

    Linda Dessau
    12 Aug 2014 | 5:53 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Five Ways Blogging Can Boost Your Confidence in Business In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read. © Elnur – Fotolia.com…
  • add this feed to my.Alltop

    SchneiderB.com

  • 8 Reasons Why I Love Canva

    Brendan Schneider
    14 Oct 2014 | 10:32 am
    I have been blessed with fortuitous timing in my professional life. Time and time again opportunities have presented themselves at the exactly right time, exactly when I needed to them to in order to solve problems or issues I’m currently dealing with. This past winter I finished reading Jab, Jab, Jab, Right Hook: How to […] You just read 8 Reasons Why I Love Canva which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • Step 4: Fill In The Details – School Marketing Plan Challenge

    Brendan Schneider
    7 Oct 2014 | 5:32 am
      In final step of the School Marketing Plan Challenge you are going to fill in the details of each goal using the information that you completed in Step 1 and Step 2. Here is how to accomplish Step 4:   Phase 1 In Mindmeister begin by dragging Initiatives and Marketing Channels to be under […] You just read Step 4: Fill In The Details – School Marketing Plan Challenge which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • #013: Word of Mouth Marketing for Your School with Rick Newberry [Podcast]

    Brendan Schneider
    6 Oct 2014 | 2:00 am
    When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it to chance. […] You just read #013: Word of Mouth Marketing for Your School with Rick Newberry [Podcast] which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from…
  • #012: Using Instagram for Your School with Rebecca Moore [Podcast]

    Brendan Schneider
    29 Sep 2014 | 2:00 am
    I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about her […] You just read #012: Using Instagram for Your School with Rebecca Moore [Podcast] which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning…
  • Step 3: Building an Outline – School Marketing Plan Challenge

    Brendan Schneider
    26 Sep 2014 | 10:04 am
    As I mentioned in Step 1 of the School Marketing Plan Challenge, It’s my belief that in order plan for the future you need to look back and see where you’ve been, what you’ve done, and analyze what you can do to get better. The main purpose of Step 1 and Step 2 were to look […] You just read Step 3: Building an Outline – School Marketing Plan Challenge which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
 
  • add this feed to my.Alltop

    GeorgePasswater.com

  • Lead Generation: Think Differently For More Leads

    George
    16 Oct 2014 | 11:08 am
    Are your lead generation efforts lacking? Are you not sure why you don’t get as many leads as you should? You might be doing the same things again and over again. If these strategies don’t pan out, you need change your views and try something different. For example, are you not getting the sales and clicks from your email marketing or your on page time for your blog posts are low, change things up. This means thinking differently about your marketing and finding different ways to generate more leads and convert them into sales. Try some direct mail – In today’s online world, not too…
  • How to Boost Your Email Marketing with Triggered Messages

    George
    9 Oct 2014 | 11:12 am
    There’s more to email marketing than sending out blanket broadcasts and sales letters. What? No? Sure, have you ever tried triggered event emails? In these messages, you use timing and clever copy to attract and convert someone based on some sort of criteria. You could have received one from an online shopping site or even your favorite restaurant. Then, you might get a reward from a free meal or discount on your next item. It’s great for you, as the reader, but for the marketer, they benefit with higher conversions and possible repeat business and brand ambassadors. Let me tell you about…
  • 5 Landing Page Analysis Ideas to Improve Conversions

    George
    7 Oct 2014 | 11:50 am
    Do you know how to go about finding out why your landing pages don’t convert? Do you look at analytics and what data do you collect? Although simple to many, the analysis process is far from simple. The collection and analysis must follow some guidelines to know what’s happening and improving conversions. If you don’t focus as much effort on your landing page analysis, try these ideas to get you thinking of what you should do for next time. Landing Page Analysis is Critical 1. Grab lots of data– As you go through and gather landing page test data, check to make sure you get enough…
  • Do You Need to Boost Your Marketing Efforts?

    George
    22 Aug 2014 | 1:39 pm
    “I can do that all by myself.” “I don’t need any help!” These are all things I said when I first got into this business. I thought I could do it all and if I needed any help, Google was my friend. Does this sound familiar to you? Then, just like in life, especially growing up, I knew I couldn’t do it all on my own…as much as I wanted to. I needed help and Google wasn’t always the friend that gave me the RIGHT answer. Not all the time, anyway! That’s when I sought out those who already had the experience and knowledge I didn’t. Then, I took what they gave me and used it to…
  • Successful Content Marketing Needs a Plan

    George
    7 Aug 2014 | 12:30 pm
    Content marketing is powerful. It works, if you do it right. When I consult with new prospects, many just think blogging is just writing about anything that pops into your mind. Not only that, they think you can come up with your topics and write it in a matter of minutes. Hold on there, Tex! Sure, you can put up a blog post quick, but will it do what you expect out of it? Ah, that’s the question. You see, to make content marketing work and bring in qualified leads to your business, you must plan ahead. Plan ahead, you say? That’s a revelation for many…especially those who…
  • add this feed to my.Alltop

    Content Marketing for Technology

  • Content Marketing vs. Marketing with Content

    Anne Janzer
    22 Oct 2014 | 10:11 am
    Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and content marketing. To my mind, the difference lies in two key areas: strategy and perspective. Not just content: strategy I’ve heard it said that content marketing is simply another term for blogging. Yikes. That’s like saying that running shoes are a fitness training regimen. Blogging is a key…
  • Another Book Review of Everybody Writes

    Anne Janzer
    13 Oct 2014 | 10:05 am
    You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf of brands. The blogosphere is awash with rave reviews – there’s no need for me to add another. (Read Doug Kessler’s entertaining review of the reviews of Everybody Writes – that’s how many reviews there…
  • Improve Your Customer Focus with 4 Simple Questions

    Anne Janzer
    2 Oct 2014 | 10:14 am
    The better you know your customers, the easier it is to create the content that they find valuable and engaging. The recent B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America study by MarketingProfs and the Content Marketing Institute asked B2B marketers about their challenges. What’s the #1 problem? Creating engaging content. Read more in the MarketingProfs article. The first challenge of creating engaging content is to understand the audience. “Engaging” is in the eye of the beholder. Focus on your target audience Content marketing practitioners…
  • 3 Reasons to Love Long-Form Content

    Anne Janzer
    25 Sep 2014 | 12:45 pm
       by  SimplySteff,    Someone asked me recently, “Do people even read white papers anymore?” The question is understandable, especially if you’re not in B2B technology. The trend in content marketing is towards short, “snackable” content that’s easy to share. And I applaud that trend – to a point. Longer papers still have a role to play in lead generation, thought leadership and lead nurturing. The traditional white paper has other, long-form cousins that are equally useful, such as: Recorded webinars Ebooks Research reports Your content marketing strategy…
  • Minimum Viable Messaging for Startups

    Anne Janzer
    19 Sep 2014 | 10:32 am
    Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception – the early stage startup. Product messaging is critical in any business, start-ups included. But in an early startup, product messaging has a shorter shelf life than a peach in summer.    by  La Grande Farmers’ Market …
  • add this feed to my.Alltop

    Content Science

  • Content Science Workshop Schedule for 2015

    Colleen Jones
    20 Oct 2014 | 5:00 am
    Great news! We’re hosting a series of 1-day workshops in 2015. Here’s the scoop. Why a Workshop Series? I’ve enjoyed giving a variety of workshops and presentations over the past 5 years for clients and events. The workshops in this series represent fine-tuned material, tested activities, and surprise guests, presented in our killer new space. I designed these workshops to build your expertise, skills, and confidence in leading content initiatives—or to do so for members of your team. In working on my recent presentation for Web Visions, I thought a lot about the…
  • If You’re Gonna Do Branded Content, Do It Right

    Colleen Jones
    9 Oct 2014 | 8:42 am
    To paraphrase the wise words of Wham!, if you’re “gonna” venture into branded content now, you really should be prepared to do it right. Marriott International has upped the ante in the travel space by announcing a new studio devoted to creative and content marketing. Three things I like about this strategic move: 1. This Space Has Big Opportunity Hotels especially have largely ignored content outside of booking, even though travel is ripe with content possibilities. If you think of content marketing in travel as pioneering, there is some wide open land ready to…
  • As the Web Turns 25, We Ponder the Future of Content

    Kevin Howarth
    23 Sep 2014 | 12:40 pm
    It’s hard to believe that the Web, something so essential to our lives, turns a mere 25 this year. When Sir Tim Berners-Lee invented the World Wide Web in 1989, even he never envisioned the revolutionary effects it would have on our economy, communications, and lives. Berners-Lee reflects on the impact in this clip:   In that spirit, we’re excited that the WebVisions conference in Chicago this week will host a panel that looks ahead 25 years. Specifically, the panel will focus on how the Web will impact the economic development of cities. What fascinates us is how incremental…
  • Surprising Lessons from IBM in Successful B2B Content Marketing

    Kevin Howarth
    11 Sep 2014 | 1:28 pm
    Michelle Killebrew Selling candy, appliances, or fast food can involve rapid-fire, high volume social media campaigns driven by the latest trends in website, mobile, and social content. By contrast, B2B products and sales cycles appear bland. Yet, B2B customers and prospects are people, too. Shouldn’t the same B2C engagement principles apply to B2B content marketing? Michelle Killebrew answers with a resounding “Yes!” However, she points out that leveraging those trends requires a granular understanding of your audiences. Once you understand what content your audience craves, Killebrew…
  • Must-See Content Marketing World Presentations

    Kevin Howarth
    5 Sep 2014 | 10:12 am
    Any gathering of great content strategists and marketers inevitably makes us feel like kids in a candy store. So much knowledge to explore and sample! While many superb speakers will deliver amazing insights next week in Cleveland, we wanted to call out a few must-see Content Marketing World presentations to take your content marketing to a more strategic level. Content Auditing: Unearthing the Substance of Your Brand Rachel Lovinger (Razorfish) Rachel Lovinger We find in our experience that many people still confuse content inventories and audits. Rachel’s session should clarify that…
 
  • add this feed to my.Alltop

    Jontusmedia

  • Is There a Quick Fix to Marketing Meltdown?

    Jon
    18 Oct 2014 | 6:02 am
    Is your marketing not generating enough leads? Are you not talking to enough prospects? Are visitors to your website bouncing away in an instant? Are you under pressure from your boss, my partner or yourself to increase revenue? For many marketers the clock is ticking ! Episode 133 looks at the key issues that we see crop up time and again when it comes to a site under-performing: poor page load times dodgy design unclear branding and messy messaging. I’ve tried to put the focus of the show on what you can think about if you’re bootrapping or responsible for handling this yourself…
  • Blogging Best Praxis Discussed

    Jon
    10 Oct 2014 | 11:08 am
    Emma Triplett from Old Town Hypnotherapy put out a request last week which was the prompt for this week’s episode of the podcast. @jonbuscall Jon, can you do a podcast about Blogging best practice, lot of conflicting info, up to date clarity would be helpful. Ta — OldTownHypnotherapy (@Oldtownhypno) October 7, 2014 In the show, I discuss my resistance to talk about “best praxis anything”, instead outlining where I think we need to focus when using blogs as part of an integrated marketing campaign. First and foremost, our emphasis has to be on selecting the strategies…
  • Communication, Not Marketing, is at the Heart of Social Media

    Jon
    4 Oct 2014 | 3:42 pm
    Annette Schwindt from Schwindt-PR is this week’s guest on Online Marketing & Communications. Annette SchwindtI’ve known Annette, who is based in Bonn (Germany), for 7 years. We first connected when I translated Norwegian author Pål H. Christiansen’s Drømmer om storhet and she was doing some work for Pål. We got talking and I suggested Annette investigate what she could do with a blog. She did and she has gone on to establish herself as a leading blogger and thought-leader on social media in Germany. Today she is a highly regarded digital communications consultant and…
  • Be Buyer Centric

    Jon
    23 Sep 2014 | 1:16 pm
    In episode 130 of Online Marketing & Communications I take a look at remembering to target potential buyers with different kinds of content marketing. People are at different points in the buying cycle when they come across your website, tweets, Facebook Page, podcast or videos. Succeeding with content marketing doesn’t come from a moment of inspiration or sublime creativity; for the most part it comes from strategic planning and implementing a process designed to achieve maximum results. And that can mean really crafting content for tiny segments of your target audience.
  • Virtual Malls Should Disrupt Shopping

    Jon
    16 Sep 2014 | 1:37 pm
    As regular listeners of Online Marketing & Communications know, I recently started producing a podcast for Mygooi along with Bernie J. Mitchell: Beyond the Business Card. The show is aimed at businesses looking to find out more about working at the nexus of digital, social and tech. It’s not a pure marketing show like my own, but I’m publishing it on here too as I’m sure it will strike a chord of many listeners to my own show. Episode 7, released today, is an interview with Swedish enterprise architect Stefan Kjellberg. With a career than spans product management,…
  • add this feed to my.Alltop

    markaguinn.com

  • Hello world!

    admin
    8 Oct 2014 | 12:52 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
  • add this feed to my.Alltop

    Industrial Marketing Today

  • Content Marketing for Industrial Companies – Authenticity is Mission Critical

    Achinta Mitra
    17 Oct 2014 | 8:38 am
    Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time. Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [...] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • How Industrial Content Marketing Builds Stronger Relationships Based on Trust

    Achinta Mitra
    1 Oct 2014 | 7:22 am
    Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. Ask any successful salesperson and s/he will tell you that trust is the key to building strong and sustainable relationships. [...] The post How Industrial Content Marketing Builds Stronger Relationships Based on Trust by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the…
  • How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

    Achinta Mitra
    15 Sep 2014 | 10:06 am
    I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [...] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on…
  • 3 Online Content Tips for Industrial Distributors to Differentiate Themselves

    Achinta Mitra
    18 Aug 2014 | 1:57 pm
    Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [...] The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read…
  • Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

    Achinta Mitra
    11 Aug 2014 | 12:09 pm
    If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you have read many of the dire headlines about the critical skills gap in the industrial [...] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
 
  • add this feed to my.Alltop

    Nxtbook Media

  • Bring It! to Folio:’s MediaNext

    Joy Beachy
    15 Oct 2014 | 7:05 am
    At Folio:’s MediaNext you’ll have the opportunity to hear keynote speakers addressing key issues. You’ll be able to watch demonstrations of products you never knew you needed. You’ll even get the chance to discuss timely industry issues with your peers in breakout sessions. But chances are, if you’re coming, listening, and discussing publishing issues at this highly attended, highly rated show, it’s because you have a problem. There’s something you, your team, or your digital strategy is missing, and you are looking for the chance to address it. Bring…
  • Status Check: What’s Going on with HTML5

    Joy Beachy
    15 Oct 2014 | 6:31 am
    In short: the battle continues between HTML5 and native apps. Why that’s relevant today is a longer discussion. The History HTML5 has received significant press since its inception, perhaps because this is the first major update to HTML language standards since 2000. Though it wasn’t designed in response to mobile technology developments, when today’s publishers consider the question of HTML5 it is in relation to how it delivers content to smartphones, tablets, and desktop computers. However, publishers are also asking the same questions now as they were back in 2012:…
  • How to Distribute Your Content

    Joy Beachy
    14 Oct 2014 | 1:55 pm
    Recently, I had the opportunity to meet with a client to discuss their content marketing strategy. As the conversation moved from discussing goals, strategy and audience, we started talking about the end goal for all of this content: where would it go? For every business, and in every industry, the answer to that question will be a little different. For this client, much of the focus was on initiating thought leadership, so when their target audience thought of an expert in the industry, they thought of my client. In this case, they needed to rely heavily on pushing their content to known…
  • Starbucks Sells Brand Purpose (and Product) with Content

    Joy Beachy
    7 Oct 2014 | 2:14 pm
    Content marketing is sometimes viewed as laying a trail of breadcrumbs for your target buyer. In the beginning, you’re helping potential buyers identify the full scope of their need by educating them on industry trends, others’ needs, and considerations they may have overlooked. Then, as you move your potential buyer down the sales cycle, it comes to light that not only do your solutions happen to meet all the needs you helped your buyer identify (second stage content) but also have experience making other buyers feel great about their purchase (end stage content). Voila!
  • New Research Paper on Native Digital Editions

    Marcus Grimm
    2 Oct 2014 | 5:56 am
    Here’s a new read regarding the lack of spectacular success with digital editions on tablets by Jill Van Wyke and Jeff Inman. Titled We Were Promised Jetpacks: The Digital Magazine Non-Revolution and the Waning Promise of an Enhanced Content Explosion, one could read it and conclude that those of us in the space – publishers, providers, editors, ad salespeople, etc. – have missed the early mark. It’s a good read, if mostly irrelevant to most digital publishers. To see why, one need look no further than the “methods” section of the paper which includes the…
  • add this feed to my.Alltop

    ContentLEAD

  • Want to REALLY measure engagement? Use dwell time (Video)

    Alex Butzbach
    24 Oct 2014 | 11:41 am
    Hi, Xavier Holland here with a small business marketing tip. What metrics do you look at for your content marketing? Yahoo recently published a study about the best figures to use for measuring reader engagement, and it looks like there’s a new kid on the block: Dwell time. This number has been around for a while, but it’s usually overshadowed by its older brother: click-through rate. You’d assume that the more people click on a link, the more they’re interested in its content. But as Yahoo’s researchers discovered, this has some downsides. For example, articles…
  • How to use phone tracking analytics to inform your web marketing strategy

    Katelynn Conlon
    24 Oct 2014 | 11:12 am
    Phone tracking is a great way to get bottom-line answers about your web marketing strategy. It gives you a sense of the number of people who are contacting your business after finding you online. It makes the connection between the online and offline worlds easier to see, but there’s more information phone tracking data provides. Here are five times when it’s helpful: 1. You want to gain a better understanding of the entire customer experience. If you want to know what marketing channels are performing the best, you can look at which efforts are contributing the most calls. Is it…
  • Google’s Penguin 3.0 released – What does it mean for your web marketing?

    Lauren Kaye
    23 Oct 2014 | 9:26 am
    Google recently confirmed it released the newest version of its Penguin algorithm, which polices the quality of links that factor into a site’s search rankings. This update could have a positive impact on sites that were penalized by previous versions,but have since institute search marketing strategies built on best practices. However, it could cost sites search traffic and rankings if they have acquired spammy links in the past year. Here’s the backstory: Google uses links to assess the quality of a site. Theoretically, the more links going to a page, the better it is because…
  • What’s up on social? An illustrated guide to social listening with BuzzSumo

    Alex Butzbach
    22 Oct 2014 | 10:31 am
    At ContentLEAD, we’re big advocates for social listening. In a nutshell, it means going on Twitter or another network and seeing what kinds of conversations people are having about relevant topics. But how do you actually conduct social listening? One shortcut we recently discussed is to use Topsy, a free tool that provides great data about social conversations and individual Tweets. This illustrated guide will show you how to get started with this easy service to find out what people are saying about you and your business. When you measure social engagement, you shouldn’t just be…
  • People are coming to my site, but not buying. How can I get them to buy?

    Alex Butzbach
    16 Oct 2014 | 12:30 pm
    One problem we’ve seen small businesses run into is that they’re great at getting people to their websites, but it doesn’t always translate into sales. Small business marketing on the web used to mean just aiming for the top search result for certain keywords. But according to a recent study by Mediative, the top three search pages have about as much click value as the number one spot did 10 years ago. So what can you do to turn web  visitors into sales? Here are three suggestions that we use to help our clients. 1. Get people to click around more If you can increase the…
  • add this feed to my.Alltop

    HarrisonAmy

  • How Entertainment Marketing and Subtle Suggestion Transformed Alka-Seltzer Sales

    Amy Harrison
    17 Oct 2014 | 9:56 am
    Right now my bedside table book is A Big Life in Advertising by Mary Wells Lawrence. Mary was an advertising executive who was at the head of many innovative marketing campaigns that shook the advertising world of the 50s and 60s. One of the first contracts she worked on at the think tank Jack Tinker and Partners was Alka Seltzer. At the time Alka Seltzer did not have a very good brand image with younger people. In fact it was seen as a symbol of people who ate and drank too much and as one lady told the advertisers “I take it in the dark.” Their job was to reinvent the image…
  • I Want to Help You Write More Persuasively: So, What’s Getting in Your Way?

    Amy Harrison
    10 Oct 2014 | 6:16 am
    Barbara’s new marketing tactic wasn’t working as well as she’d hoped… A lot of businesses don’t get anywhere near the attention they deserve. Brilliant products and services are overlooked all the time. Tell me your top 2 persuasive writing challenges – Take the survey I talk to business owners, coaches and consultants who just wish they could convince customers, partners, colleagues or the media to give them a bit more attention. To give them a chance to show they can shine. Maybe you feel like that’s you: you’re working hard to market your…
  • Interviewed by Khemia Consulting: How to Use Humour and Storytelling to Rock Your Content Marketing

    Amy Harrison
    5 Oct 2014 | 6:17 am
    Last month I had the pleasure of talking to Haroon Rashid one morning for a Google Hangout on Air. Haroon is the Head of Digital Marketing at Khemia Consulting (and an AmyTV fan, the smart fellow) and he wanted to know about my approach to creating content using humour and storytelling. You can watch the interview below (I had serious shelf envy when I spotted the library that existed behind Haroon).  In the video we talk about: How humour can help build your brand and relationships (with low resistance) How humour is an amplifier in marketing, but no substitute for substance How you can…
  • Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival

    Amy Harrison
    28 Aug 2014 | 9:28 pm
    300 Seconds is an initiative to get more women speaking at digital and tech conferences and I’ll be popping along to this year’s Brighton Digital Festival to talk about: Using Humour to Increase Engagement on a Digital Platform. Details below: 17th September Starts 6:30pm Free to attend Address: Sallis Benney TheatreThe University of Brighton, 68-72 Grand Parade, BN2 0JY For more details about the event and the Brighton Digital Festival, click here.  You're reading Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival which was orginally posted on:…
  • Talking News Stories That Captivated The UK in August for BBC Sussex

    Amy Harrison
    28 Aug 2014 | 9:18 pm
    Last week it was another radio day for BBC Sussex and BBC Surrey on the Allison Ferns show. This time we were talking the pros and cons of the Ice Bucket Challenge (and whether or not Allison should accept her challenge). You can listen here: http://harrisonamy.com/wp-content/uploads/2014/08/Afternoon_with_Allison_Ferns__20140821__edit1.mp3 We also looked at the politest UK crowd that could revolt: John Lewis customers after being denied their free tea and cake privileges. Also on the list was: the top 10 foods we love to hate, money-saving tips for brides and the dreaded “Retired Hubby…
 
  • add this feed to my.Alltop

    Ron's Copy-e-Writing Blog

  • How To Get Your First 100 Twitter Followers

    Ron C
    22 Oct 2014 | 8:53 am
    You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers? It actually isn’t! From... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 13 ‘Welcome’ Email Ideas

    Ron C
    7 Oct 2014 | 8:32 am
    Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 25 Outstanding Content Marketing Tools [Infographic]

    Ron C
    6 Oct 2014 | 2:52 am
    Content Marketing helps brands interact, connect and acquire customers by creating and publishing a wide variety of content throughout the web. Whether it is an eBook, a blog or a simple infographic,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Increase Your LinkedIn Engagement By 386% [Infographic]

    Ron C
    6 Oct 2014 | 2:43 am
    Have you been involved with LinkedIn lately? If not, you should do right now. It amazes me there is so much potential yet to be realized. And to assist you with that, I have a gift for you…... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Marketing Infographics Rock!

    Ron C
    3 Oct 2014 | 10:50 am
    We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all. And,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    WTBWY

  • The Blogging Basics eCourse and eBook Are Now Available!

    Justin P Lambert
    6 Oct 2014 | 1:56 pm
    This is just a quick special announcement to let you know the new 10-part eMail course “Blogging Basics” is now available. It’s the first in a series of six different courses I’ll be making available over the next few months.  This one is geared toward first-time business bloggers and those who are considering starting a […]
  • The State of Inbound Marketing 2014 – Takeaway #3 – Data Facilitates Alignment

    Justin P Lambert
    2 Oct 2014 | 1:58 pm
    This is the second in a series of seven blog posts covering the key takeaways from HubSpot’s recently released “State of Inbound 2014” report.  For the full report, please visit HubSpot. Inbound Marketing Data Facilitates Alignment The days of the Mad Men are officially over. Marketers are no longer simply clever creatives with laissez-faire to do whatever […]
  • State of Inbound Marketing 2014 – Key Takeaway #2 – Getting Found is a Top Priority

    Justin P Lambert
    30 Sep 2014 | 11:14 am
    This is the second in a series of seven blog posts covering the key takeaways from HubSpot’s recently released “State of Inbound 2014” report.  For the full report, please visit HubSpot. Getting Found is a Top Inbound Marketing Priority According to HubSpot’s report, marketers who put emphasis on their blogging strategy were a whopping 13 […]
  • The State of Inbound Marketing 2014 – Key Takeaway #1 – Inbound ROI Unlocks Budget

    Justin P Lambert
    30 Sep 2014 | 10:55 am
    This is a series of seven posts covering the key takeaways from HubSpot’s “State of Inbound 2014” report.  For the full report, visit HubSpot. Inbound Marketing ROI Unlocks Budget This is huge. So huge, in fact, it leads off the key takeaways from a report chock full of huge items. Why is this such a […]
  • As a Content Marketer, are You Mulder or Scully?

    Justin P Lambert
    11 Sep 2014 | 2:48 pm
    Photo courtesy of Fox (the company, not the agent). OK, I’m about to reveal the true level of my geekdom.  And, if you’re interested in improving your content marketing chops, you’re coming with me. I’m a huge fan of The X-Files.  It’s one of the few TV shows I fell in love with from the […]
  • add this feed to my.Alltop

    One Spoon At A Time

  • 3 Ways Non Fiction Writers And Bloggers Can Generate Content Ideas

    Paul Wolfe
    20 Oct 2014 | 8:59 am
    This article is about strategies you can use when you know you need to write content, but you are not sure what you’re going to write about. These strategies can be used to generate content at any time. But they can be especially helpful when you’re facing the blank page and your article bank is […]
  • A Productivity Tip For Writers – The 500 Club

    Paul Wolfe
    13 Oct 2014 | 12:00 pm
    This lesson is about a ‘productivity’ tip that I stumbled upon this week that I’ve started using and it’s really helping me. So What’s The 500 Club? I came across this concept and the term on the website of a writer and writing teacher called Randy Ingermanson. Ingermanson talks about one of the biggest problems […]
  • 8 Lessons For Kindle Book Publishers From Modelling Steve Scott

    Paul Wolfe
    6 Oct 2014 | 6:52 am
    When One Spoon went on hiatus nearly two years ago I unsubscribed from most of the marketing type lists that I used to be subscribed too. There were only two I didn’t unsubscribe from. One of the two lists that I remained subscribed to was Steve Scott from http://www.stevescottsite.com/. (The other one in case you’re […]
  • Why One Spoon Is Coming Back

    Paul Wolfe
    29 Sep 2014 | 10:54 am
    18 months ago I put this blog – One Spoon At A Time – on hiatus and I truly thought it would never come back. At one stage as I was reorganizing my websites I nearly junked it totally. But now I’m glad I didn’t. Because I’m going to start posting here again. So Why […]
  • One Spoon At A Time Is Going…Going….

    Paul Wolfe
    25 Feb 2014 | 6:37 am
    Nearly a year ago I posted that One Spoon At A Time was on hiatus. Things have moved on since then and I can’t see that I’ll ever revive One Spoon At A Time. I’m going to leave the web site up for a while as people are still finding some of the articles and […]
  • add this feed to my.Alltop

    Right Mix Marketing Blog

  • Can Introverts Really Network At Events? 8 Lessons From #CMWorld Chat

    Tom Treanor
    22 Oct 2014 | 10:40 pm
    I was recently at Content Marketing World 2014 and had the opportunity to meet a few influencers in the online marketing space (broadly including content marketing, SEO, social media, business blogging and online advertising). Most of them were conference speakers. Some of them were prior online connections who I introduced myself to and a couple were connections of theirs who happened to be nearby. This was fairly easy for me, as I had had decent relationships online with most of these people and luckily my online avatar matched up fairly well with my actual appearance so no explaining was…
  • Standing Out In a World of Content Overload #CMWorld 2014 Takeaways

    Tom Treanor
    21 Oct 2014 | 11:04 am
    After attending Content Marketing World 2014, it’s become clear to me that we’re going to have a lot more companies marketing with content going forward. In addition, current content marketers will produce more content as well as better content (making it harder to stand out for all of us). Here are my takeaways from Content Marketing World 2014 (see the slideshare below for more details): 1) More marketing content is being generated than ever before From the Content Marketing Institute’s recent B2B Content Marketing Research: 70% of B2B Content Marketers created more content this year…
  • Revving Up Your Content Engine for Better Content Marketing

    Tom Treanor
    15 Oct 2014 | 11:26 am
    Your company’s Content Engine supports your content marketing strategy. Without a repeatable approach to content, your strategy will move too slowly to make significant traction in the market. I was honored to be the featured guest for Atomic Chat on Monday to talk about Content Engines. If you missed it, here are highlights of the Twitter Chat. Some key takeaways: The Content Engine is team, processes and tools that generate quality, consistent and targeted content Inputs into the Content Engine include company and content strategy, target audiences and analysis Social media, SEO and…
  • 5 Keys To Forming New Productivity Habits

    Tom Treanor
    9 Oct 2014 | 10:52 am
    Rather than fighting to do something each day, turning a good thing into a habit can pay serious dividends personally or professionally – for us as individuals or for a team. In this recent presentation, “Get Into The Habit” there are some valuable tips about turning important tasks into habits, including: Habit turns a task into something we do on autopilot By doing this, we can reserve valuable energy for problem solving But adding a new habit (making change) requires consistency and we need to overcome resistance We need to internalize the reasons for change in order to make it…
  • 6 Reasons Your Company’s Content Engine is Stalling Out

    Tom Treanor
    7 Oct 2014 | 8:44 am
    Companies across various industries are rushing into the content marketing arena – developing content to spread awareness, to improve “findability” in search, to gain the trust of potential customers, and to extract contact information from prospects in order to initiate an ongoing relationship that will (hopefully) ring the register in the future. The “content engine” is the team, processes and tools that combine to take inputs (target audience, keywords, social media behavior, analytics) and spit out high quality, consistent and targeted content to be delivered to the…
 
  • add this feed to my.Alltop

    The Integrated Marketing Blog from D Custom

  • Friday Five: Disney creates personalized marketing magic

    Guest Contributor
    24 Oct 2014 | 8:24 am
    Disney is using technological advancements to create personalized bands for its consumers, adding value not only for the users, but also to the brand. The post Friday Five: Disney creates personalized marketing magic appeared first on D Custom.
  • Friday Five: Pinterest’s Pin Picks get spooky for Halloween

    Guest Contributor
    17 Oct 2014 | 1:22 pm
    Halloween is just around the corner, and so is the newest co-marketing campaign from Pinterest using its latest and greatest feature, Pin Picks. The post Friday Five: Pinterest’s Pin Picks get spooky for Halloween appeared first on D Custom.
  • Friday Five: Red Bull seeing red in suit over misleading marketing

    Guest Contributor
    10 Oct 2014 | 9:43 am
    "Red Bull gives you wings" according to the commercials, but have you really seen wings pop out of your back? Probably not. The company is being sued for claims that its energy drink gives consumers benefits like enhanced athletic performance. The post Friday Five: Red Bull seeing red in suit over misleading marketing appeared first on D Custom.
  • Friday Five: The New Yorker gets animated with a GIF cover

    Guest Contributor
    3 Oct 2014 | 8:35 am
    From expressing emotions to sharing stories, GIFs are an interesting way to promote an event, product, or appeal to an audience. Never one to shy away from trying something new, The New Yorker did just that with their latest cover. The post Friday Five: The New Yorker gets animated with a GIF cover appeared first on D Custom.
  • The new Omni Escapes

    Gordon Locke
    2 Oct 2014 | 12:58 pm
    We are so proud to announce the newest issue of Omni Escapes, the lifestyle publication that we produce for Omni Hotels & Resorts. This issue features an all-new design throughout the magazine, an extended opportunity for national advertisers, and, for the first time ever, a responsive digital version of the magazine. The post The new Omni Escapes appeared first on D Custom.
  • add this feed to my.Alltop

    Marketing Technology for Growth

  • Utilizing Lead Nurturing to Convert Leads into Customers

    Kevin Page
    24 Oct 2014 | 11:16 am
    Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates.  Sounds pretty great, right? It also has the benefit of being true. The problem many companies face when attempting to successfully nurture their lead database is how to put it all together.  For example, your business may have trouble understanding how to generate qualified leads through your online channels.  Alternatively, you may be unsure…
  • Why Are Marketing Efforts Focused on Social, Local, Mobile?

    Alissa Hibst
    22 Oct 2014 | 11:00 am
    Sharing on social and surfing on mobile,  smart local deals tied up in a string,  isn’t SoLoMo your favorite thing?! Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call. In a study by Altimeter, U.S. adults spend, on average, just over 3 hours a day on a mobile device. Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an…
  • Align Your Brand Messaging, Start From the Ground Up

    Kevin Page
    20 Oct 2014 | 10:38 am
    As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence.  This is an issue that necessitates attention.  Branding is often over-looked given the widespread digital marketing orthodoxy that delivering an abundance of online content will produce sales. Don’t get me wrong, I love content marketing.  However, taking a broader view, the content produced…
  • Understand Your Business: Value Proposition 101

    Kevin Page
    15 Oct 2014 | 1:14 pm
    Our organization provides ABC to XYZ. I urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience.  Did you do it?  If so, you have just identified your brand’s value proposition in its simplest form.  Obviously, there will be outliers and cases where this abridged value proposition may not make complete sense for your brand; however, it is a good exercise to break-down your established proposition into its simplest form.  For example, “Synecore…
  • Making the Most of Your Organic Social Media Marketing

    Alissa Hibst
    14 Oct 2014 | 6:00 am
    Have you ever looked at your clock, shocked that it was the wee hours of the morning, only to realize you had spent the past 4 hours on ____ ? (Insert favorite social media channel here.) We’ve all been there. Our social lives have become ‘social media lives.’ Because of the growing infatuation with these media channels, it is not shocking that Americans spend over 30 hours a month surfing media sites. This Nielsen study also reports that the number of hours has significantly increased in comparison to the same time a year ago. Cultural implications aside, social…
  • add this feed to my.Alltop

    Nischala’s Space, Thoughts, Expressions…

  • Sheroes Must-Do’s : Daily, Weekly, Monthly, Yearly

    Nischala
    9 Oct 2014 | 11:36 am
    I first heard of the word Sheroe from Sairee Chahal, Founder and CEO of Sheroes.in (A careers community of women achievers).  She defined a Sheroe is “Any woman who makes a choice, and makes the choice work for her“. Short, Simple, Sweet, Profound and very relevant for the woman of today – especially if you are a women at work – be it corporate (Corporate Sheroe as I call it) or entrepreneur (entrepreneur Sheroe as I call it) or Mompreneur (Mompreneur Sheroe as I call it). The word caught my fancy when I first heard it, something about it appealed to me – I…
  • Do you participate in Tweet Chats? 6 Compelling reasons you should..

    Nischala
    2 Oct 2014 | 2:30 am
    I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc. According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also…
  • Women at Work | Mantras to live by…

    Nischala
    24 Sep 2014 | 5:38 pm
    Filed under: Mantras and Lessons, Women At Work Tagged: Mantras, women at work
  • Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

    Nischala
    18 Sep 2014 | 2:30 am
    Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share? And you don’t know what to blog about? If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be 1) Why blog? 2) What to blog about? If I had to answer Why should a business / corporate blog? – The answers are manifold : (i) To share their views / voice (ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc. (iii) To learn…
  • Women at Work | Round-up of articles to read today

    Nischala
    12 Sep 2014 | 5:49 pm
    The regular readers of this blog know that I’ve started a new section on this blog around the topic of Women at work / working women. Here’s the thing | Being a working woman, I regularly read on this subject – simply because it enable and equips me to appreciate and understand multi-dimensional issues, and possible solutions. I can safely say that there is a lot of literature on this subject, and a lot lot lot more is required. Many times when I read something, I wish someone had shared it with me much earlier. The thing about reading is that “timing sometimes makes all…
 
  • add this feed to my.Alltop

    Content Equals Money

  • Keep it Simple: How Successful Brands Have Perfected Minimalist Marketing

    Emily Perry
    20 Oct 2014 | 5:20 am
    “Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few arenas more than in modern marketing. With a myriad of brands competing for consumers’ attention, it may be tempting to post as much content as possible to gain a foothold among target audiences. As a content marketing writer, I obviously don’t disagree with creating consistent, relevant, and high quality content. However, reducing the complexity of marketing efforts often makes for leaner and more…
  • Fall for these 8 Back-to-Cool Web Presence Essentials

    Kayla Trueblood
    29 Aug 2014 | 6:26 am
    Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business owners and marketers should add to their Cool Supply list this autumn. #1: A Fresh Look There’s no better time to try out a new style. Take a peek around your website and see what you can primp. Perhaps it’s time for a new color scheme or icon…
  • Understanding the Appeal of User-Generated Content Marketing

    Emily Perry
    28 Aug 2014 | 5:54 am
    Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in your brand strategy, often with highly desirable results for participants and companies alike. But Wait – Does Anyone Actually Participate in These Campaigns? Some marketing commentators claim user-generated content marketing is “dead.” In their…
  • 10 Shark Tank Business Lessons

    Schuyler Richardson
    27 Aug 2014 | 10:39 am
    Now in its fifth season, viewers seemingly can’t get enough of ABC’s Shark Tank. It’s half drama, half business lesson and provides a taste of the fast pace, do-or-die entrepreneurial lifestyle. While it’s certainly a Hollywood look at business pitches and ideas, it yields some interesting and valuable lessons for business owners and aspiring entrepreneurs. Next time you’re tuned in, keep an eye out for the following lessons and more. Lesson #1: Passion is a Must From the first 15 seconds of a pitch on Shark Tank, viewers have a pretty good idea of whether or not there will be any…
  • Smashing Racist Stereotypes: Represent the Latino Demographic

    Tree
    20 Aug 2014 | 8:14 am
    The Latino demographic is driving both purchasing power and population growth in the United States – and yet, somehow this demographic is one of the most underrepresented ethnic groups in media. Further, not only is Hispanic representation lacking, but when representation is present, it is often reflective of negative stereotypes. In marketing, the effect of this problem can be detrimental, as it can result in alienating the entire demographic. Let’s talk about the importance of representing this huge and growing demographic – and how shifting your content marketing strategy results in…
  • add this feed to my.Alltop

    Video Maker Tips

  • Make animated training videos!

    Josh
    22 Oct 2014 | 4:34 pm
    TrainingVid No one really likes work training. Traditional sessions are at turns boring, dry, and preachy. They’re often overly long-winded — taking 3 minutes of information and (somehow) turning them into an hour-long lecture. Or there’s online training. We’ve all seen the materials — oof. The people who make the presentations dislike them as much (or more) as the people who allegedly watch them. And it doesn’t matter whether it’s for sales folks, field researchers, or drivers; the term “training video” alone is enough to make employees…
  • Saving the Infographic Genre — Part II

    Josh
    13 Oct 2014 | 5:05 pm
    Columbus Day In part one of this series, we talked about the plight of the traditional infographic and highlighted why marketers have soured quite a bit on the genre. In this follow up post, the second in a series of three, we provide top tips on how to create a video infographic (great example from a Columbus Day presentation above) that engages your audience, drives traffic, and sparks social shares. But let’s take a step back for a moment. Fundamentally, there is little difference between a static and animated video infographic; they both have the same objective: to inform your audience…
  • The Power of Online Video

    Josh
    6 Oct 2014 | 10:29 am
    Audio The Power of Online Video Still unsure about the power of video? Watch this video to see how digital videos can supercharge your marketing today. The data and the momentum are on your side! Get started now. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Tips for Video SEO

    Josh
    30 Sep 2014 | 10:43 am
    Many companies are hesitant to incorporate video content into their blog posts and broader marketing efforts largely because of the investments of time and money necessary to create this content. But maybe we can change your mind. Here are two statistics to consider when deciding whether your company should develop video content: 1) Website visitors are 64% more likely to buy a product on an online retail site after watching a video (Digital Sherpa) 2) 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer) Given these figures, it makes good…
  • Zoom in and out to make animated your videos shine

    Josh
    18 Sep 2014 | 4:12 pm
    When I first started making videos on GoAnimate I was super impressed with how easy it was to create professional-quality videos. After a few minutes I felt pretty confident with my budding skills, but with one big exception: the zoom functionality. After all, I’m not a filmmaker — just a guy with a dream, and some catchy dialogue. With the help of the platform, I told myself, I could make pretty competent videos even without messing around with zooming in or out. And then one day, recently, while making our NFL Season Launch video, I really wanted the audience to see the…
 
  • add this feed to my.Alltop

    Function Writing Group

  • Trapped in the Deep: The Concrete Shoe of Writing Fiction

    Kelvin Cech
    9 Oct 2014 | 5:00 am
    I can’t drive anywhere without writing an entire novel in my head. I look off at the trees and imagine teenage cults summoning demons from other dimensions. I see people in their cars stopped at red lights and I picture them going home to a family of sadistic aliens hell-bent on taking over the planet. Sometimes I forget that I’m driving. I lose myself in the music and I picture evil magicians taking a bow on a stage after they cruelly inject victims with what the audience thinks is a harmless stage prop. There are times when people are talking to me and I forget that I’m not talking to…
  • The First 3 Hurdles to Clear With New Blogging Clients

    Kelvin Cech
    20 Sep 2014 | 4:00 am
    Huzzah, the contract is yours! Pop the cork on the champagne and get your plaid pants on, cuz this party is about to get real! Winning a new client always feels phenomenal, but there’s a special sense of accomplishment that comes with locking down new blogging clients. For starters, ideally you’ve been hired to create content on a consistent basis. Sure, there might be a test run involved, but new blogging clients who believe in your work and are pleased when you follow through with helpful, actionable content are going to want to keep you around. The following four steps usually…
  • 5 Writing Tactics I Learned Binge-Watching Breaking Bad

    Kelvin Cech
    2 Sep 2014 | 5:09 am
    This summer I binge-watched Breaking Bad so hard I believe at one point I forgot my own middle name. Is it Walter? Hank? I don’t know and at this point I really don’t care. I started at episode 1 3 weeks ago and I just finished the final episode of the final season and now my brain hurts in so many fantastic ways. This must be how Buzz Aldrin felt as he took his first steps on the moon a couple minutes after Neil Armstrong beat him to the punch. “You and everyone else on planet Earth were right, Neil!” Buzz probably said. “This is a good show! I mean this is a…
  • Five Reasons Vine Marketing & Design Should Hire Kelvin to Write For Them

    Kelvin Cech
    28 Aug 2014 | 6:25 pm
    Picture this: You’re sitting in your corner office staring at ocean churning just outside your window. As you twirl the curling grey hair at your temples with your fingers, you sip hot coffee and silently congratulate yourself for making such a wise decision those many years ago. The decision to hire Kelvin Cech from Function Writing to help Vine make the world a better place. Here are the 5 reasons why future-you would have hired me (Kelvin) to write posts for Vine Marketing & Design. 1. I’m Professional, Punctual & Fun to Work With If hiring a writer was easy, media companies…
  • How Growing a Gnarly Beard This Summer Made Me a Better Writer

    Kelvin Cech
    9 Aug 2014 | 8:00 am
    What started with an insignificant whisker became a twisted fury of hairy carnage. Let me explain. This summer I grew a beard. I didn’t intend to grow a beard. This is just something that happened naturally. I don’t know why I did it. I still don’t. The thing about growing a beard is that your face doesn’t actually change all that much, but your persona changes drastically. “You have a beard!” Everyone from new clients I Skyped with to my tattoo artist to my shocked mother made basically the same comment. They were excited to see me and my hairy lower-face region. I was excited by…
  • add this feed to my.Alltop

    Business Strategy Innovation

  • What Change Roles Are Missing?

    Braden Kelley
    23 Oct 2014 | 10:28 am
    I’m gearing up to write a new app and book on organizational change to complement a powerful new visual change toolkit that will be incredibly useful for use in change programs, project and portfolio management, and even innovation, and so … Continue reading →
  • Powering Monday Night Football with Feet?

    Braden Kelley
    15 Oct 2014 | 6:39 pm
    Electricity. It’s not exactly cheap, and in rapidly modernizing countries (or even U.S. municipalities with budget woes) the idea of illuminating a neighborhood soccer field so kids and adults can play at night (especially in a poorer neighborhood), might seem … Continue reading →
  • Let’s Chat About the Language of Innovation

    Braden Kelley
    8 Oct 2014 | 5:58 pm
    It was bound to happen sooner or later… What is it you might ask? Well, it is the recognition that the language we use (and more importantly, having a common language) when it comes to innovation, to change, or to … Continue reading →
  • Think Like a Tech Company or Go Out of Business

    Braden Kelley
    5 Oct 2014 | 7:52 am
    by Braden Kelley and Linda Bernardi Even in 2014, there are business sectors who feel they are not ‘tech companies’. News flash: Whether you are a consumer products company, an insurance company, a hotel, or a pharmaceutical company, your business … Continue reading →
  • Where Does Value Come From?

    Braden Kelley
    1 Oct 2014 | 9:50 am
    Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features … Continue reading →
  • add this feed to my.Alltop

    Pamorama | Social Media Marketing Blog

  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
 
  • add this feed to my.Alltop

    Ready Writer

  • Why content strategy matters

    Abidemi Sanusi
    20 Oct 2014 | 3:24 am
    In the day to day running of a business, in between the multiple sign-offs and broken workflow processes, the benefits of content strategy to the business can get ‘lost in translation.’ Find out how to rediscover these benefits. The post Why content strategy matters appeared first on Ready Writer.
  • Turn your blog into a lead magnet with these three tips

    Abidemi Sanusi
    5 Oct 2014 | 11:30 pm
    It’s annoying, isn’t it? You know that a blog does wonders for your SEO (provided it’s updated regularly and also has valuable information for your prospects), establishes your brand’s expertise and is also a good lead generator. The first two are relatively easy to achieve. But the last? Not so much. The post Turn your blog into a lead magnet with these three tips appeared first on Ready Writer.
  • Reduce your shopping cart abandonment rate in three steps

    Abidemi Sanusi
    15 Sep 2014 | 8:54 am
    68% of shoppers abandon their shopping carts before checkout. Here are three things you can do, right now, on your e-commerce site, to reduce this rate. The post Reduce your shopping cart abandonment rate in three steps appeared first on Ready Writer.
  • How to write product descriptions that sell

    Abidemi Sanusi
    2 Sep 2014 | 2:00 am
    If you’re having problems with your product descriptions, here are two things you need to know to write product descriptions that sell and make your life that little bit easier. The post How to write product descriptions that sell appeared first on Ready Writer.
  • Is SEO dead?

    Abidemi Sanusi
    10 Aug 2014 | 11:00 pm
    SEO is definitely not dead. It’s just evolving to meet the needs of ever more demanding users. The post Is SEO dead? appeared first on Ready Writer.
  • add this feed to my.Alltop

    Inbound Marketing Blog

  • 9 Marketing & Business SlideShares to Watch Today

    Inbound Marketing Agents
    25 Oct 2014 | 5:01 am
    Learn Tactics and Strategies To Grow Your Business Through These Online Presentations  What do sports cars, wearable technology and e-finance have in common? You can learn about all of these topics on SlideShare. SlideShare is a great resource for finding information on a wide range of topics through easy-to-digest presentations. Whether you are looking to follow up on a conference session you attended, view some beautiful images of artwork or learn about a new interesting subject, SlideShare is a valuable repository of data. The fact that you can easily share presentations via…
  • Business Email Etiquette Rules You Should Adopt Today

    Bill Faeth
    24 Oct 2014 | 5:18 am
    How You Communicate in Email Reflects Your Personal & Business Brand How many emails do you currently have in your work inbox? “Too many” is a common response among busy professionals these days. Sending and receiving email takes up about a quarter of most workdays, according to an article printed in The Daily Mail in 2012. According to reports, we send and receive an average of 105 email messages a day. In this day and age, appropriate email etiquette is vital to reaching and retaining your customer base. How you present yourself through this medium is arguably as important as how…
  • 3 Ways to Protect Your Site from Penguin 3.0

    Bill Faeth
    22 Oct 2014 | 5:16 am
    Google’s Long-Awaited Penguin Update Finally Rolls Out; So How Do You Avoid Being Impacted? Over the weekend, Google confirmed the release of Penguin 3.0, an update that SEOs have been anticipating for more than a year. In fact, Barry Schwartz dubbed this update “one of the most anticipated…in Google’s history” in an article on Search Engine Land. Though not actually an update to signals or a change to its algorithm, Penguin is more of a refresh, a slightly disappointing announcement to those SEOs who have been expectantly waiting for a major update for 12 long months. According to…
  • How to Tweet Like a Celebrity

    Jennifer Kardell
    20 Oct 2014 | 5:02 am
    3 Ways to Build Your Twitter Brand by Tweeting Like the Stars As IMA's social media manager, one of the most commonly-asked questions I get related how to improve social media stats – and rightfully so. However, one question that is a bit more specific is, “How do I make my Twitter account like my favorite celebrity’s account?” The best piece of advice can best be summed up in a quote from Buddha, “The mind is everything. What you think, you become”. If you think you are something, you can become it. Think like a celebrity and you can become a Twitter celeb! Thinking like a celeb…
  • Listening to Your Customers: What's Your Strategy?

    Brittney Ervin
    18 Oct 2014 | 5:03 am
    Are You Truly Listening to Your Target Audience? At Inbound 2014, our campaign manager Rachel learned a lot about what it means to truly listen to your audience and engage them at their interest levels, rather than creating arbitrary or negligent content that doesn’t serve them. Listening to your audience is among the most effective ways to gain visibility, build a following and increase the potential for brand ambassadors. Appealing to your audience begins and ends with listening to them. So how do you do that, exactly? How do you listen to your audience well enough to know what they’re…
  • add this feed to my.Alltop

    Content Warfare Blog

  • Caleb Wojcik on the Secret to Effective Video Marketing | #100 CWP

    Ryan Hanley
    17 Oct 2014 | 6:59 am
    Would you like to learn the secret to effective video marketing? On this episode of Content Warfare TV we’re joined by Caleb Wojcik, the DIY Video Guy, for deep dive on video production and effective video marketing. Caleb has been involved in some of the highest quality video marketing production I’ve ever seen, including work with Pat Flynn, as well as Chase Reeves and Corbett Barr, his former partners at Fizzle. Caleb provides his email subscribers with incredible insights on how to create powerful DIY Video for use in their business. Video is an extremely powerful marketing…
  • A Radically Honest Take on Content Marketing Success | #99 Content Warfare Podcast

    Ryan Hanley
    6 Oct 2014 | 5:54 pm
    After a month away from the Content Warfare Podcast, we return with a vengeance in one of the most honest, radically honest take on content marketing success I’ve ever shared. I missed you guys… had to come back with something a little more personal. Though other obligations have kept me away from Content Warfare, my hands haven’t idle. In this relatively short, 35 minute episode we talk about the hard truth of content marketing and the importance of understanding your content marketing superpower. Here’s what we get into: 1) LinkedIn Publishing – Does the recent…
  • How to Create Compounding Brand Value Like a True Dividend Investor

    Ryan Hanley
    2 Oct 2014 | 5:31 pm
    In trying to understand the why and how of content marketing, it can be useful to occasionally look through a different set of eyes. Today those eyes are that of a dividend investor. This article isn’t going to debate the merits of dividend investing, investing in the stock market in general or the state of the US or global economy, but rather the prevailing concepts that attract investors to companies which pay a dividend and what we as content marketing professionals can learn from their beliefs. Why Are Investors Attracted to Dividends? Before we get too deep into today’s…
  • How to Deal with Haters Online | #98 Content Warfare Podcast

    Ryan Hanley
    9 Sep 2014 | 11:40 am
    Today we learn how to deal with haters online. For those content creators looking to push the boundaries of ordinary conversation with new thoughts and ideas, an inevitable consequence is haters and trolls. I’m not talking about people who simply differ in opinion, but individuals who feel the need to attack with negativity and awfulness. Content creators need to mentally prepare to deal with these individuals. Today on the Content Warfare Podcast I’m joined by Jason Wiser, Nicholas Cardot and Wade Harman for deep dive discussion on how to deal with haters online. Much of this…
  • Gabriel Weinberg on Why Traction is the Key to Growth | #97 Content Warfare Podcast

    Ryan Hanley
    5 Sep 2014 | 9:59 am
    Strategies and tactics to get more customers with traction. This week on the Content Warfare Podcast we’re joined by Gabriel Weinberg the CEO of the growing search engine, DuckDuckGo, and author of the new book Traction. We’re going to discuss Gabriel’s “Bullseye Framework,” a five-step process successful companies use to get traction. This framework helps founders/business owners find the marketing channel that will be key to unlocking the next stage of growth. This is going to be a deep dive on marketing, customer acquisition and maybe even a little talk…
 
  • add this feed to my.Alltop

    Cas McCullough

  • What fear is holding you back in your business?

    Cas McCullough
    1 Oct 2014 | 6:55 pm
    I've gotten used to fear. It sits with me every time I pick up the phone to talk to a prospective client. It stands next to me every time I go up to someone I don't know at a networking event. Fear is always with me, and in a twisted way, it helps me move [...] The post What fear is holding you back in your business? appeared first on Cas McCullough.
  • My 13K Facebook Page is losing likers, and I couldn’t be happier. Here’s why!

    Cas McCullough
    16 Sep 2014 | 10:35 pm
    Yesterday, someone pointed out that one of my pages is rapidly losing likers. My response? “Yep, I know right! Isn’t it great?” What? Sorry what? I mean, isn’t the goal to gain more likers? Well, that depends. If your likers are engaging and interacting with you, and they are pre-qualified prospects, then you want them [...] The post My 13K Facebook Page is losing likers, and I couldn’t be happier. Here’s why! appeared first on Cas McCullough.
  • The power of the blogger community

    Cas McCullough
    7 Sep 2014 | 2:29 am
    Since returning home from Problogger just over a week ago, I’ve been mulling over what this event means to me, and I’ve realised that it’s not the awesome presentations, the beautiful food, the special touches laid out by the tireless Problogger staff or the super fun party atmosphere… no, it’s way more subtle than that. [...] The post The power of the blogger community appeared first on Cas McCullough.
  • 5 Things I wish I knew about podcasting from my home office before I started

    Cas McCullough
    2 Sep 2014 | 3:37 pm
    I have just returned home from Problogger Event 2014, full of fresh ideas and new blogger-year resolutions! One of the biggest takeaways from Problogger, for me, was Chris Ducker and Pat Flynn’s session on Podcasting. If I have a sore wrist and no useable pens it’s because I spent most of the weekend furiously scribbling [...] The post 5 Things I wish I knew about podcasting from my home office before I started appeared first on Cas McCullough.
  • The self-publishing rabbit hole: lessons learned in book-writing Wonderland

    Cas McCullough
    18 Aug 2014 | 4:24 pm
    62,498 words. The number stared at me and I just couldn’t take it in. Two years of my life have gone by in a blink. What started out as a revision of an ebook I’d written four years ago, has resulted in an entirely new book that has taken me down the Rabbit hole, into [...] The post The self-publishing rabbit hole: lessons learned in book-writing Wonderland appeared first on Cas McCullough.
  • add this feed to my.Alltop

    WordPress.com News

  • The NaMos are Coming! The NaMos are Coming!

    Michelle W.
    24 Oct 2014 | 8:00 am
    November is one week away, and that means NaNoWriMo and NaBloPoMo are, too! If you’ve been thinking about reinvigorating your blogging or are finally ready to stop procrastinating on that book you’ve always wanted to write, these two great events (and communities) can give you the jolt of motivation you need. NaMo what now? NaNoWriMo and NaBloPoMo are short for “National Novel Writing Month” and “National Blog Posting Month,” respectively. In the first, writers commit to writing a 50,000-word novel between November 1 and November 30; in the second, to…
  • New Themes: Minnow and Cols

    Tammie Lister
    23 Oct 2014 | 8:00 am
    We’re happy to introduce two brand new free themes today! Minnow Designed by Mel Choyce, Minnow is a light, simple theme that puts your social presence front and center. A social links menu is displayed prominently below the site title and logo, so readers can easily find you on your favorite social networks. When activated, the optional Custom Menu or Widget area appear in a slide-out sidebar, making secondary content accessible while keeping the focus on your content. Learn more about the free Minnow theme at the Theme Showcase, or preview it by going to Appearance → Themes. Cols…
  • Longreads’ Best of WordPress, Vol. 7

    Mark Armstrong
    22 Oct 2014 | 10:08 am
    Here it is! A new collection of our favorite stories from across all of WordPress. As always, you can find our past collections here. You can follow Longreads on WordPress.com for more daily reading recommendations, or subscribe to our free weekly email. Publishers, writers, you can share links to your favorite essays and interviews (over 1,500 words) on Twitter (#longreads) and on WordPress.com by tagging your posts longreads. 1. What Happens When a Veteran High School Teacher Becomes a Student for the Day Grant Wiggins “I waited fourteen years to do something that I should have done my…
  • A New My Sites Section

    Andy Peatling
    20 Oct 2014 | 10:10 pm
    My Sites just got a new look, but more importantly, it got a technical overhaul, making the page dramatically faster and more powerful. From one central location, scan and select any of your WordPress sites or create new ones with the support of a more visual interface. Head directly to the posts or pages of a particular WordPress or launch stats to glimpse trends and get inspiration for blog or website content.  Access themes, user settings, and sharing options with a click to make WordPress your own. The new My Sites page is a small piece of a larger effort to make WordPress.com faster,…
  • New Theme: Penscratch

    Caroline Moore
    16 Oct 2014 | 10:00 am
    Today we have a brand new free theme especially for writers and bloggers! Penscratch Penscratch is a clean, sophisticated theme for sharing your writing. Whether you’re working on an analytical essay, an anthology of poems, or a piece of long-form fiction, Penscratch makes for a pleasant reading and writing experience all around. Choose between a one- or two-column layout by adding widgets, add links to your favorite social networks, customize your home on the web with a site logo or header image, or add fancy pull quotes throughout your content. Penscratch is also responsive, ensuring…
  • add this feed to my.Alltop

    Convert With Content

  • What Do You Really Know About Your Customers? (And How To Learn More)

    Jason Clegg
    25 Oct 2014 | 3:30 am
    I've said it before, and I'll say it again -- the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to pull that off, you need DATA. You need to know a lot about each and every person on your list, and you need to be actively capturing data and storing that data in a CRM like Infusionsoft in order to make it all work. In this post, I want to focus specifically on the…
  • A Basic Guide To Google Analytics (For Content & Social Media People)

    Stephanie Frasco
    24 Oct 2014 | 3:33 am
    Google Analytics is a beast. There is so much data and so many different things to look at. To be honest, when it comes to Google Analytics, I could get lost for hours and hours. But that's not the best use of my time and probably not yours either. From a social media standpoint there are a few things I like to look at deeply. This is the data that matters most to me as a means to measure what is working and what's not. Before you look at your analytics you need to have a reason for doing so. Is it to get an overview or is to analyze a piece of content or all your content. You need to have a…
  • News Flash: Online Business Is Not Easy

    Jason Clegg
    23 Oct 2014 | 3:49 am
    Yesterday, I was speaking with a friend who recently started an "online business" after having some success selling products "offline." My friend was complaining about the struggles of running an e-commerce store, the difficulty of managing a website, and all of the woes that come along with trying to achieve success on the web. I made some suggestions and offered some advice, but I came away from that conversation with an even greater understanding of what separates the successful from the unsuccessful in online business... The Myth Of Web Business For some reason, pretty much everyone who…
  • How To Avoid Sales Pitches on LinkedIn

    Stephanie Frasco
    22 Oct 2014 | 4:53 am
    I know, I know. Sometimes LinkedIn can feel like a spam house. You see sales pitch after sales pitch and nothing to increase your business. Let me put it straight. That's the way of LinkedIn. And no matter how "good" of a LinkedIn user you are, there will always be people trying to pitch you something. It's a business network after all. For me, this is what I love about LinkedIn. It's not about looking at your next door neighbors kids. It's not about snooping on your 3rd grade crush. It's about business. And if used correctly, it can help you grow your business better than any other network…
  • Step-By-Step: How To Get Your Customers To Take Action

    Jason Clegg
    21 Oct 2014 | 3:06 am
    Here's the deal -- your customers are lazy and your prospects are even lazier. The purpose of your marketing is to inspire and motivate action. But where a lot of small businesses fail is in how they approach this task in their marketing. Instead of helping prospects and customers go step-by-step through your buying process, you're likely falling into the trap of confusing and overwhelming your customers. At the end of the day, the key to successful marketing of any kind is simplicity & focus. Here's how to make that happen... What's The Next Action? The very first question you should ask…
 
  • add this feed to my.Alltop

    scribewise.com

  • 3 Key Findings from the Content Marketing Institute’s B2B Research

    Jen Cohen Crompton
    24 Oct 2014 | 8:49 am
    One year ago, the content marketing industry looked just a little different. While brands were creating content, it seemed that it was really only the big brands, or those who had focused on content marketing a few years back, that executed based on any sort of strategy and were making the splash. Other companies trying to grapple with this “new” concept (really, just a new term) were approaching content on an ad-hoc basis throwing things out there just to see what would stick. Now, one year later, things have absolutely changed in a notable way.  So says the Content Marketing…
  • How Banks Can Use Content To Attract Millennials

    Bryan Evans
    23 Oct 2014 | 5:54 am
    Millennials are funny when it comes to money. If you follow the dollar trail long enough, you’ll eventually end up at a bank. Yet, banking institutions have struggled with building brand loyalty among this target group. A whopping 60 percent of millennials like to change the products and services they buy each month in order to claim different cash rebates - there just isn't much brand loyalty. So when another bank offers a compelling financial reward for switching over, it leaves banks scrambling to manage all the potential flight risks. But here's the thing: Finance is confusing. And that…
  • Choosing Sides: Content Marketing Quality vs. Quantity

    Nicole Jenet
    22 Oct 2014 | 12:50 pm
    Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality and quantity from working together on a regular basis.  So when you have to choose sides, which do you chose? The case for qualityObviously, you don’t want to set out to lower your bar for quality. You are, in fact, trying to establish yourself and/or your brand as a thought and…
  • What is Content Marketing? 7 Definitions

    John Miller
    20 Oct 2014 | 5:05 am
    Content marketing continues to be red hot, and the reason is simple – it works. However, there’s a problem with it. The problem is a lot of people mean a lot of different things when they use the term content marketing. The result is that the term is overly broad, and that leads to discussion in which we’re all using the same words but those words have different meanings. And that causes problems. We need to apply some rigor to defining content marketing. Otherwise, everything can be considered content marketing – everyone who ever put together an ad campaign will surely tell you that…
  • The 5 Professionals You Need On Your Content Marketing Dream Team

    Jessica Lawlor
    17 Oct 2014 | 5:59 am
    I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized that while yes, PR pros are a good fit for content marketing (and yes, I’m totally a little bit biased), I also realized that a true content marketing dream team is comprised of several different types of communications/media professionals. With 86 percent of B2B marketers using content marketing strategies, according to a newly-released Content Marketing Institute study, it’s incredibly important to get on board with content…
  • add this feed to my.Alltop

    Social Media Explorer

  • ICYMI: From the Fonz to Cool Treats

    Jay Kelly
    24 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. With the introduction of ads on their platform, Snapchat has officially slipped on a leather jacket and strapped on water skis. In an effort to relieve users from the “creepy and targeted” ads on other platforms, they opted for a just plain creepy ad for the new movie “Ouija”. Users are hoping that in 10 seconds ads will forever be deleted from…
  • AboutLocal Brings Smart Social Listening To Everyone

    Jason Falls
    22 Oct 2014 | 3:00 am
    One could argue that much of my credibility, content and influence was built on the backs of the social media listening and monitoring industry. From early relationships with Radian6, Sysomos, NetBase and many others long since acquired and gone, those software tools were the ones that intrigued me the most. Mining conversations for insights was always fun to me. But the problem with most social listening platforms has always been their approach is often tainted because they start with a keyword. It makes sense — if you want to find someone talking about tacos, you need to find mentions of…
  • Getting Past the Social Echo

    Tracey Parsons
    20 Oct 2014 | 3:00 am
    Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the conversations in your category or industry. In the past, I have called this delineation listening to respond (branded listening) and listening to understand (category listening). And here’s the big problem, when you are listening to just your brand, all you can hear is the echo of your own voice. Brands are creating more and more content each day and this content is being shared on their social channels…
  • ICYMI: From Killer Clowns to Snoop Dogg

    Jay Kelly
    17 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Like a page ripped out of a Stephen King novel, maniacal clowns have been spotted roaming the streets of a California town. While the viral spread of killer clown sightings is awesome, knowing that it was just a photography project makes it a little less fun. In a blatant case of age discrimination, Facebook has forced centenarian Anna Stoehr to lie…
  • Four Things My Four-Year-Old Has Taught Me About Social Marketing

    Matt Hollowell
    16 Oct 2014 | 3:00 am
    My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketing lessons she has taught me (to the tune of Frozen; apologies in advance). Engagement Is Everything “It doesn’t have to be a snowman” There are many things that Jasmine needs: sustenance, protection, attention, reliability, and love to name just a few. And your audience needs the same (regular content, customer service, responses,…
  • add this feed to my.Alltop

    Content Marketing Blog

  • Don't Try to be Sexy in your Content Marketing, Be Helpful

    Debbie Williams
    24 Oct 2014 | 5:30 am
    For about ten years I worked as a writer in New York City, in what would be called a “glamour” industry, for beauty and cosmetic companies. This was in the late 1990s to mid-2000’s, before content marketing and inbound marketing were even commonly used terms, and more of evangelist movements by Joe Pullizzi of what is now the Content Marketing Institute and HubSpot founders Brian Halligan and Darmesh Shah, respectively. Like many others who grew up in “traditional” marketing, those of us who worked in luxury goods were usually directed to lay it on pretty thick,…
  • It’s Alive! Google is Morphing into a Human and Changing SEO Content

    Dechay Watts
    23 Oct 2014 | 5:30 am
    Danny Sullivan, founding editor of Search Engine Land, gave a great presentation at HubSpot Inbound 2014 about the changing landscape of search. One feature he pointed out is Google is shifting from matching specific letters in a particular order during a search request to now matching letters to concepts.
  • Business Moves from Industrial to Social Age with Content Marketing

    Molly Bruno
    17 Oct 2014 | 5:30 am
    As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need to adapt and stay up-to-date was essential.
  • 3 Reasons Why Business Owners Should Attend HubSpot Inbound

    Chris Hawkins
    15 Oct 2014 | 5:30 am
    If you own a small or medium-sized business, put September 8-11, 2015, on your calendar. That’s the week that Hubspot’s annual marketing conference, Inbound is going down. This is your chance to attend what I’ll call the University of Inbound Marketing—everything you wanted to know about how to grow your business using this methodology.
  • A Clear Audience Strategy is the Foundation of Any Successful Inbound Marketing Strategy

    Debbie Williams
    10 Oct 2014 | 6:30 am
    Now that we’ve been back from the HubSpot INBOUND conference for a few weeks, I’m finally able to dig in a little deeper on some of the more important points with which I left Boston. 
 
  • add this feed to my.Alltop

    The Marketing Network

  • The Importance of Your Personal Brand

    Gene Stark
    7 Oct 2014 | 3:36 pm
    If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often used to describe the companies they represent. Virgin is the brand built by Richard Branson and the two are hard to separate. Consumers buy into the personality of the founder and what it represents and promises. In many cases however ‘brands are people’…
  • Linkedin is the Greatest Personal Branding, PR and Business Development Tool Ever!

    Gene Stark
    21 Sep 2014 | 8:24 pm
    LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. In fact it is the greatest Personal Branding, PR and Business Development Tool for B2B and Professional Services since…EVER! With LinkedIn you can: Take control and promote your personal and company brand Promote all of your online marketing assets from one central location Be proactive in the way you network Headhunt, recruit and be headhunted Develop new business and maintain / improve existing relationships, generate leads and accelerate sales Advertise –…
  • Marketing Consultants…they like to Watch.

    genestark
    17 Nov 2013 | 5:21 pm
    Marketing consultants like to observe company brand positioning and how it changes over time. We like to compare the efforts of those companies with explicitly stated brand positioning against those that imply their brand positioning and do not use a positioning statement. As a business owner or marketing manager it pays for you to watch these very things. Marketing consultants like to watch the progress of companies and how they communicate with their target audience – how their positioning allows them to make their message stand out through creativity because marketing consultants…
  • add this feed to my.Alltop

    Pamorama | Social Media Marketing Blog

  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • add this feed to my.Alltop

    loriboyce.me

  • What Derek Jeter’s Last Game at Yankee Stadium Can Teach Us About Content Marketing

    Lori Boyce
    27 Sep 2014 | 10:57 am
    He was saying goodbye to the space he owned between second and third base in the Bronx. It was a special baseball moment. I was into it. And it was dripping with one of the most important elements of effective content marketing. Emotion. Watching the second half of the game was fun. It had drama The post What Derek Jeter’s Last Game at Yankee Stadium Can Teach Us About Content Marketing appeared first on loriboyce.me.
  • 5 Things I Learned at Content Marketing World

    Lori Boyce
    13 Sep 2014 | 9:05 am
    My brain is mushy and my feet are still killing me. There’s a mountain of work and emails to sort through when I get back. And kids to hug. Perhaps a nap to enjoy. The conference was good. It was so full of information, I think my eyes are still bleeding. Here’s what I learned. 1. The post 5 Things I Learned at Content Marketing World appeared first on loriboyce.me.
  • Why I Support St. Jude Children’s Hospital

    Lori Boyce
    5 Jul 2014 | 2:48 pm
    In 2014, I’m supporting St. Jude Children’s Research Hospital as a Telethon VIP. That means I’ll be answering phones in Bloomington, IL during the August 2 WEEK-TV telethon. For an hour. I’m one of thousands of people in my community who will get involved again this year to support operations at St. Jude Children’s Hospital in Memphis, TN and its The post Why I Support St. Jude Children’s Hospital appeared first on loriboyce.me.
  • Year One Living with an Autism Diagnosis

    Lori Boyce
    11 Jun 2014 | 9:13 pm
    It’s been a year since our son’s PDD-NOS diagnosis. PDD-NOS is the easier-to-remember abbreviation for Pervasive Developmental Disorder Not Otherwise Specified. It’s also called Atypical Autism (even easier to remember). Since his diagnosis at age 9 (read our story about his diagnosis), things have changed. A lot. The Exhausting Part It was at the end of The post Year One Living with an Autism Diagnosis appeared first on loriboyce.me.
  • The Cost of Anticipation

    Lori Boyce
    26 May 2014 | 10:51 am
    In the wee hours of May 24, I fought sleep to witness the promised “epic” meteor shower over North America. The predictions were sensationalized news: hundreds (maybe even thousands) of meteors would blaze across the night sky each hour for two hours. Problem was, in the Central U.S. time zone where I live, it was The post The Cost of Anticipation appeared first on loriboyce.me.
 
  • add this feed to my.Alltop

    CyberAlert Blog

  • Quick Thought #20

    William Comcowich
    24 Oct 2014 | 1:22 pm
    Managing Media ContactsKeeping track of media contacts can be a nightmare for PR professionals. Would it make sense to use CRM (customer relationship management) software to manage on-going contacts with journalists, bloggers and influencers? Should one of the CRM software companies step up and produce specialized relationship management software for use in public relations?The post Quick Thought #20 appeared first on CyberAlert Blog.
  • Social Media Ripple Effects: The Value of Real-Time Content

    William Comcowich
    24 Oct 2014 | 11:10 am
    The mobile consumer wants to know what’s happening now. Social media posts about events are 5 times more likely to draw clicks when they’re posted within 24 hours of their occurrence, according to research from ShareThis. Implication for PR and marketing professionals: if you’re writing about something the next day, you’re too late.  Social media [...]The post Social Media Ripple Effects: The Value of Real-Time Content appeared first on CyberAlert Blog.
  • Isaac Asimov: The Secrets to Creating Ideas

    William Comcowich
    24 Oct 2014 | 6:05 am
    Fifty-five years ago, science fiction author and biochemistry professor Isaac Asimov wrote an essay contemplating the origin of creative ideas, and the elements required to create them. This week, that essay was published for the first time — and its contents offer superb lessons for writers and creative thinkers today. The essay, published by MIT [...]The post Isaac Asimov: The Secrets to Creating Ideas appeared first on CyberAlert Blog.
  • Your Website Traffic Just Plummeted. Now What?

    William Comcowich
    23 Oct 2014 | 10:50 am
    A sudden dive in traffic, conversions or revenue usually puts marketers into panic mode. Since getting rattled won’t do much good, we suggest reviewing Jason Amunwa’s The Usual Suspects: Troubleshooting for Tanking Metrics. Amunwa prepares a list of the usual measurement suspects and explains where to look in Google Analytics and other measurement tools for [...]The post Your Website Traffic Just Plummeted. Now What? appeared first on CyberAlert Blog.
  • What’s the Final Verdict on Content Syndication?

    William Comcowich
    23 Oct 2014 | 6:05 am
    Is content syndication a spammy SEO tactic that’s grounds for Google penalties? Or is it an effective method for distributing content and establishing thought leadership?  The debate has been going on for years, especially since Google began cracking down on link schemes and thin content. Google’s most recent update to enhance search engine results, Panda [...]The post What’s the Final Verdict on Content Syndication? appeared first on CyberAlert Blog.
  • add this feed to my.Alltop

    WPI Communications, Inc.

  • A New Newsletter Marketing Prescription for Accountants

    info@wpicommunications.com
    15 Oct 2014 | 3:58 am
    Is your accounting practice stuck in the doldrums? One way to inject new life into your business is to use an exciting marketing tool being launched by WPI Communications this fall. The newsletter marketing firm is offering a new client newsletter program designed to be distributed exclusively to physicians and other health care providers. Appropriately enough, this referral-generating newsletter is called Doctor’s Tax and Financial Advisory.
  • Four Newsletter Marketing Mistakes You Should Never Make

    info@wpicommunications.com
    8 Oct 2014 | 3:59 am
    You want your practice’s newsletters to be opened and read. The best newsletters are the ones that are so useful and so memorable that readers look forward to getting them. You can be among the elite that really do build their practices with a high-quality newsletter. To do it, you’ll need to avoid these four fatal newsletter marketing mistakes.
  • Four Reasons Why E-mail Newsletter Marketing Still Works

    info@wpicommunications.com
    1 Oct 2014 | 6:00 am
    When adjusting your marketing strategies, it is always tempting to gravitate toward what’s new. You don’t want to be left behind on a hot new trend, so you might tend to hop on board with the latest marketing method. But if you carefully examine the benefits and viability of your marketing tactics, you might find that some of the old standbys are worth keeping around—and newsletter marketing is definitely a strategy you will want to stick with.
  • Seven Common Mistakes Made in Newsletter Marketing

    info@wpicommunications.com
    24 Sep 2014 | 4:00 am
    Newsletter marketing can be a great tool for establishing your brand, engaging your patients and clients, and growing your professional practice—if you do it right. Fortunately, the most common mistakes people make with their newsletters are easy to avoid. Stay away from these seven common pitfalls when creating your newsletter marketing program, and you will be on the path to marketing success.
  • It’s Not About Me, It Is All About You

    info@wpicommunications.com
    17 Sep 2014 | 6:57 am
    “Try walking a mile in another person’s shoes.” This old saying reminds us to step out of our own mind-set and imagine things from another person’s point of view. In the case of newsletter marketing, walking a mile in your readers’ shoes can illuminate some key facts—mainly, that they are opening your newsletter because they think there might be something in it for them. It’s up to you to deliver.
  • add this feed to my.Alltop

    KnowledgeVision » Blog

  • Adding Right-Brain Content to the Sales Enablement Process

    Samantha Kiley
    14 Oct 2014 | 6:41 am
    Adding Right Brain Content to the Sales Enablement Market Although it is National Right Brain Month, your business will want to celebrate the pluses of right brain content marketing all year long. A new collaboration between KnowledgeVision’s app for creating rich-media video presentations and SAVO’s Inspire Read more ...The post Adding Right-Brain Content to the Sales Enablement Process appeared first on KnowledgeVision.
  • Webinar Recap of Knovio/Educreations Tools

    admin
    29 Sep 2014 | 2:10 pm
    Webinar Recap of Knovio / Educreations Tools Using two web tools, businesses and organizations can now capture and share information easier than ever using little more than an iPad and stylus. Educreations and Knovio are two innovative resources that allow users to create dynamic presentations of Read more ...The post Webinar Recap of Knovio/Educreations Tools appeared first on KnowledgeVision.
  • Social Media Marketing Trends of 2014

    admin
    1 Apr 2014 | 9:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Read more ...The post Social Media Marketing Trends of 2014 appeared first on KnowledgeVision.
  • Content Marketing Optimization

    admin
    26 Mar 2014 | 10:39 am
    With so much already published in the B2B segment, attempting to stand out with original content can be a challenge.  To produce quantity AND quality work, businesses need to focus on the areas of biggest interest to their target audience.  One company did some analysis on Read more ...The post Content Marketing Optimization appeared first on KnowledgeVision.
  • The Video Takeover

    admin
    11 Mar 2014 | 7:08 am
    Is video taking over?  Vine and Instagram video’s easy integration with Facebook and Twitter has made it a popular marketing tool.  It allows everyone to make their own mini movies with a click of a button.  It has become so popular that it seems to be Read more ...The post The Video Takeover appeared first on KnowledgeVision.
 
  • add this feed to my.Alltop

    CoSchedule

  • Calendar Events & Labels [New Features]

    Garrett Moon
    23 Oct 2014 | 9:00 am
    There are two exciting new features now available on your CoSchedule calendar. Calendar Events Since the beginning of time, calendars were made for scheduling events. We changed that when we started filling them with blog posts and social messages. Now, we are returning to the roots and allowing you to add events to your calendar as well. Events are added to the calendar in the same way that you add blog posts or social messages. They can be hard scheduled for any date and time that you need them for. Just like other calendar items, events will have full drag and drop capabilities. Many…
  • How To Write Exciting Content Even If You’re In A Boring Industry

    Kristi Hines
    22 Oct 2014 | 6:15 am
    As you peruse the internet for content marketing tips, strategies, and case studies, you may find plenty examples of what works. But, unfortunately, not all of those examples resonate with you because your industry doesn’t inspire exciting, viral content. So the questions you may have are as follows. Do you need the kind of content that attracts and entertains thousands of visitors? What do you do if you want to make your content exciting in an otherwise boring industry? In this post, we’re going to answer both. What do you do if you want to make your content exciting in an…
  • How To Write Faster, Even If You Procrastinate

    Julie Neidlinger
    20 Oct 2014 | 7:15 am
    My friend has a T-shirt that has a logo from the University of Procrastination, which proudly claims to train tomorrow’s leaders…tomorrow. Or maybe the day after. Procrastination seems like such an ideal solution for creating a better today. Of course, that means the next day is rushed, stressful, and panic-ridden, so it’s not that great of a solution. Not every writer is a procrastinator, though. Some are very orderly and regimented. Some are super-focused on being productive. Whichever kind of writer you might be, you all have something in common: you’d like to be…
  • How To Turn Your Blog Readers Into Paying Customers

    Garrett Moon
    16 Oct 2014 | 7:00 am
    Are you converting your blog readers into paying customers? You might be doing it wrong. It’s the greatest misconception in content marketing – that people are going sign up for whatever it is that you are selling immediately after reading your content. That’s not how it works. In fact, that almost never happens. Here’s how we usually think about content marketing: Create amazing content Promote content and watch readers share. Visitors experience said content and immediately buy something. Cha-Ching! But sadly, this is not how it works. The way it really works may be a bit more…
  • How To Use Social Media Listening To Create Better Content For Your Audience

    Shannon Byrne
    15 Oct 2014 | 6:15 am
    When producing content, your number one goal should be to add value for your community. That value might be sharing tactics to accomplish their goals, or lessons on how to make the best use of your product. Or it could be introducing them to tools that will make their lives easier, or even to the best restaurants in their city. No matter what your topic (aka value) is, your content is driven by your community. Listening to your community is an obvious first step to unlocking the power of your content marketing, but it’s one that goes tremendously overlooked. Here’s how you can lay the…
  • add this feed to my.Alltop

    Feldman Creative

  • In Loving Memory of a Blog [Back from the Dead] Infographic

    Barry Feldman
    21 Oct 2014 | 10:07 am
    It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and republished here) and teamed with my friends at ClearVoice to create this haunting infographic. Enjoy. [BTW, if blogging and content marketing haunts you, learn how a content marketing consultant can help.] THE ORIGINAL ARTICLE Dearly Beloved, We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog.
  • Effective Email Marketing Strategy: Insights from an Expert

    Barry Feldman
    17 Oct 2014 | 11:34 am
    Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor. I found myself leaning into Hunter’s session at Conversion Conference San Francisco because he made so much sense. Then I asked him to do an interview to help make you a better email marketer. First, I asked if the two primary…
  • How to Write a Lead Like a Professional Blogger

    Barry Feldman
    9 Oct 2014 | 5:49 pm
      Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or lede) is to get you into the second one. Some say the lead is the first paragraph and, as you must have gathered, its goal is to get you to read the paragraph that follows. Of course, the headline ranks highest, so those that dole out writing advice tend to focus on it. I thought we’d focus on the lead today. When it…
  • Online Marketing Experts Aren’t Always Right

    Barry Feldman
    30 Sep 2014 | 3:13 pm
    True or false: You should do what online marketing experts say.  Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your F’in’ A the answer’s (E). Marketing changes at the speed of screen flicker So we scour blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. I trust you’re able to sniff out the obvious manure, but fear when you identify a super-duper, guru-like,…
  • The Power of Social Recommendations, Word of Mouth Marketing and the Coolest Kid in Kindergarten

    Barry Feldman
    20 Sep 2014 | 5:02 pm
    “Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story. Mom says, “They’re really good for you.” Zack thinks, I most certainly do not care. Mom says, “I used to love beets when I was your age.” Zack thinks, you’ve played that card one too many times mom and your credibility isn’t real high after sending me to class photos in a paisley bowtie telling me I look…
  • add this feed to my.Alltop

    Prime Scripting – Digital Marketing Agency

  • Is This The End for Google Toolbar PageRank?

    Christian Abbas
    7 Oct 2014 | 10:41 am
    Google Webmaster trend analyst John Mueller has announced that Google Toolbar PageRank is unlikely to be updated again. For quite some time, the importance of Google’s PageRank has been a topic of discussion for SEOs. Throughout 2012 and 2013, the regularity of its updates has gradually slowed towards the seemingly inevitable point that the ranking metric would be permanently discontinued. In October 2013, Google’s Matt Cutts implied that there would not be another PageRank update by the year end. However, only two months later, the metric was updated once again. Since then, there have…
  • The Naïve Twitter Copywriting Mistake

    Christian Abbas
    17 Sep 2014 | 4:17 am
    Picture yourself at a social event. The moment you step foot in the door, you make someone’s acquaintance. The instant the formalities are over, they launch straight into a sales pitch. ­If you’re anything like me, you would not receive this sort of introduction very well, and you’d be looking for the quickest way to escape the conversation. They took no time to even begin to understand you and your desires, so why would you have any time for them? If you use Twitter as a platform for networking and expanding your business reach, the chances are you’ll be all too familiar with this…
  • Don’t fall for Gmail SEO consultants

    Mike Porter
    31 Jul 2014 | 11:02 am
    I would like to say that I wholeheartedly recommend Gmail accounts for the access you receive to highly useful applications like AdWords, Analytics, Webmaster Tools, Docs, G+, and various others. Provided they are used effectively, they offer immense potential for businesses all over the world. Quite frankly, most SEO consultants and content marketing specialists would be left scrambling for alternatives without Google apps. And without a sizeable operating budget, many professionals are dependent on those tools to earn their livelihood. They can’t simply pay for all of the premium tools,…
  • Five annoying web trends everybody hates

    Mike Porter
    2 Jul 2014 | 4:23 am
    As seasoned users of the web, we all have had ample time to encounter annoying web trends. Overuse of irritating terms and abbreviations aside, it is the monetisation of popular websites that is proving to have a damaging long-term impact on our collective experience. We are so much more than biological shells with dollar signs hovering above our heads, and it’s about time that key decision makers cut back on the trends below. 1. Tedious slideshows Easily the most crushing aspect of my web experience is when I see a potentially fascinating article, often accompanied by a title containing…
  • Vital SEO metrics for your website

    Mike Porter
    11 Jun 2014 | 10:37 am
    A simple search in Google for SEO advice will open up a realm of people seemingly there to help you by imparting wisdom in number-based BuzzFeed lists – don’t listen to them. Most SEO consultants are obsessed with overreacting and focusing on unimportant factors. If you are ever to understand the intricacies of your website and their relevance to the web, then it’s vital that you evaluate the most important SEO metrics. These will let you look at your site with a mathematical eye and obtain clear perspective on what needs to be done to generate those visitors you crave. PageRank…
 
  • add this feed to my.Alltop

    ShareBloc

  • ShareBloc is shutting down

    12 Oct 2014 | 9:37 pm
    Dear ShareBloc users, viewers and fans:  We are announcing today that we are shutting down ShareBloc as of 10/19. This is bittersweet for our founding team, since we poured so much of our time and personal capital into building ShareBloc, and bringing professionals the news that matters to them. We are so very grateful to our investors, elites, users and mostly our families for the journey we have been on this past year. Our goal from the outset was to change the way people read, share and curate the content that mattered most to them professionally—be it blog posts, infographics, or…
  • 15 Years of Marketing Insights with Rik Walters

    27 May 2014 | 9:11 am
    In his 15 years as a digital marketing professional, Rik has worked with a wide variety of companies including DreamWorks, Apple and EA. In those years, marketing itself has changed from what we’d consider traditional to digital to social. Throughout those 15 years, the consistency has been Rik’s ability to diagnose the funnel problems his clients are having. I spent 30 minutes chatting with Rik to learn about his insights on trends in today’s B2B marketing. On the Biggest Marketing Problems Facing Enterprises Every client I work with knows they have a problem, but it’s usually the…
  • Selling the Hole and Not the Drill: A Q&A with Matt Heinz

    21 May 2014 | 8:45 am
    We’re all in the hardware business and we think we sell drills. But the client doesn’t want drills. They want what the drill does. They want holes. As a long-time marketer, Matt Heinz knows a little bit about the buyer journey. So when he says he’s selling holes not drills, it means he’s selling a solution not a tool. That little piece of insight is why Matt and his Seattle-based marketing firm Heinz Marketing has been so successful with clients ranging from with large companies with hundreds of inside sales reps like Microsoft and smaller, start-up companies. We recently caught up…
  • The Content Marketing Nation Winners Round-Up

    15 May 2014 | 9:16 pm
    A month after the successful campaign for Content Marketing Nation, we want to showcase a few of the winners of the contest (better late than never!). Here were some of our winners and why they chose the particular post. Michael Gerard (CMO, Curata) Post: Content Marketing Tools: The Ultimate List Curata provides business-grade software for content marketers to create and curate the most relevant, highest quality content for their audience. Why did you choose this post? I chose this post to help marketers navigate today’s complex marketing technology landscape.  Content marketing offers…
  • Age of Twitpocalypse: The Four Horsemen of Twitter’s Impending Doom… or Not.

    9 May 2014 | 3:21 pm
    I recently published a blog post on the recent reactions to Twitter’s dropping stock price. Read it here.
  • add this feed to my.Alltop

    Big Leap Creative

  • Video Marketing: When Gimmicks Work

    Lisa Gerber
    16 Oct 2014 | 9:00 am
    I woke up this morning to find this video in my newsfeed. And of course I watched because the headline was: Customers freak out when the floor disappears, but mostly because it’s The North Face. We’ve all become jaded when it comes to branded content because it’s hard to pull it off well as is evidenced by the fairly mediocre acting in this video – the feigned shock when the floor starts to disappear – but here is why I think this gimmick works: It makes me want to buy a North Face jacket. That’s something new, isn’t it? A viral (or potentially viral,…
  • The Anxiety of the Climb and Thrill of the Accomplishment

    Lisa Gerber
    7 Oct 2014 | 7:00 am
    It was the morning of the mountain bike ride I’d been wanting to do for years and I was sick to my stomach with fear. Picture a perfect September day with three girlfriends. Seven Summits Trail, an IMBA rated epic, 23 miles of single track through BC, Canada wilderness up to and along a ridge in the Kootenays. Many things could go wrong. And those were the only things I could think about as I woke up and got ready for what I was certain would be a Suffer-fest. On the other hand, until that morning, all I could think about was all that could go right: what an incredible ride we were in for;…
  • How To Be a Better Writer: specifics and your delete button

    Lisa Gerber
    26 Sep 2014 | 8:22 am
    When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one trucker dies.” That’s the end of the piece and they move on to the next story and most of us wouldn’t give it a second thought. But what if we knew more about that truck driver? What if they told us how old he was, and how many kids he had? If…
  • “Enjoy everything about life every day”

    Lisa Gerber
    22 Sep 2014 | 9:39 am
    I sat in the hair chair enduring the salon small talk wondering how I can tactfully redirect the stylists gesturing hands back onto my head to get the task at hand done. The conversation soon shifted to the neighboring stylist (and owner of the salon) and her client. The owner was complaining that she didn’t know this weekend was a major event in our town. and if she had known, she would have done a promotion to take advantage of the additional traffic that would be outside her door. “Why didn’t anyone tell us?” I pretty much lose patience with that kind of attitude.
  • Take The Mystery Out Of Your Brand Story

    Lisa Gerber
    4 Sep 2014 | 8:30 am
    In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. Unlike a good mystery novel, we want to know the end before we even start your story. If I drink a Corona, I will feel like I’m sitting on a beach in Mexico. If I’m a dude, and I’m drinking Miller Genuine Draft, I will become…
  • add this feed to my.Alltop

    allisonboyer.com

  • Are You Tapping into Your Content Creation Potential?

    Allison
    14 Oct 2014 | 9:00 am
    “This one time…” “At band camp?” my boyfriend asked with a smile. It’s a running joke with us, because I love to share my past experiences, and I often start a story with, “This one time…” He thinks he’s so clever. I have to remind him that the band camp joke is 15 years old. Yes, American Pie is 15 years old – how old does that make you feel? You’re welcome. Anyway, the point is, I like to share my experiences with people. I guess I’m a storyteller at heart, but aren’t we all? Even if you’re a fairly…
  • Hello, Ello: My First Thoughts

    Allison
    25 Sep 2014 | 1:21 pm
    In the past few days, it suddenly seems like everyone in the digital marketing space is talking about Ello. I was lucky enough to get an invitation to the Beta, and I’ve been a member for a few hours now. While I do intend to do a more comprehensive review after a few months, once I’ve given elloing a chance (elloing – it’s a word now, tell your friends), I wanted to post a few initial thoughts here. Without further ado, my first-day-user opinions about Ello: A Hipster Interface I’m supposed to be a writer, but the best word I can come up with to describe the…
  • How to Write More Content with Time Chunking

    Allison
    8 Sep 2014 | 3:10 am
    What do I do as a content marketer and creator? It would probably be easier to tell you what I don’t do, since that’s a much shorter list! I bet that you feel the same way, especially if you’re part of a small team or work on a contract basis for several clients. With an ever-growing task list, it can feel impossible to make headway. Have you ever gotten to the end of a day and thought, “Man, I worked so hard today, but I don’t know what I accomplished!” – because I know I have! The solution – and the very best way to create more content – is to “chunk” your time. I’ve…
  • What is Content Risk Tolerance? Your Key to Increased Blog Traffic

    Allison
    5 Sep 2014 | 9:18 am
    We often talk about how important it is to build out profiles for your target market, so that your content will resonate. But one key element that most content marketers never discuss is risk tolerance. Understanding risk tolerance is the secret to unlocking massive traffic in your niche. So why isn’t everyone doing it? Simply put, we’re all a little self-absorbed. It’s easy to understand how some thinks different than we do because of their age or income or culture. We can understand that a mother has different priorities than someone without children. We get it that…
  • How to Build a Content Marketing Strategy from Scratch

    Allison
    3 Sep 2014 | 3:45 am
    So you’ve landed that perfect client who is willing to pay you well to take over their content marketing, which currently consists of a few blog posts per year and an overzealous intern running their social media campaign. You’re starting from scratch here, so before you roll up your sleeves to start manging the project and creating content, you have to develop a content marketing strategy. From scratch. Cue nervous twitching. Right now you have an amazing opportunity to develop the plan that best fits your client’s company, but it can be intimidating since you have no data…
 
  • add this feed to my.Alltop

    Recurve

  • How To Find Your Best Customers

    Edward Baldwin
    23 Oct 2014 | 11:43 am
    At Recurve, we often distill the Customer Engagement work we do into six simple words: Get More Of Your Best Customers.At a recent conference, I dropped this line on a fellow attendee who, with an understandable amount of skepticism, asked, “Great. How?”Today, I’m going to answer that question in a bit more detail.Assumptions: 1) any company with customers would agree that some of their customers are, in one way or another, “better” than others. 2) “Better” will have different meanings for different businesses.The good news is if you’re collecting data about your…
  • Testing Done Right: Get an Impact Without Traffic, Time, or Money

    Bradley Robb
    16 Oct 2014 | 10:38 am
    Testing is great.Testing allows us to move away from speculative decisions and live in a world populated by “just the facts.”Testing is so awesome that in the data-driven world, there’s an aspirational phrase, a mantra: Test everything. And while that little chant sounds great on paper, it’s also effectively out of reach for most of us.To put it bluntly, even with tools like Optimizely [1] or VWO [2] (both of which are excellent), most businesses aren’t able to test what we actually need to focus on .To put it bluntly, by testing everything, we’re testing too much of the wrong…
  • Ello & Ethics: How to Always Do Right By Your Customers

    Bradley Robb
    9 Oct 2014 | 7:28 am
    It took just under a week before I witnessed someone break the rules on Ello [1].For those of you who’ve avoided the social media hype train, Ello is latest social network (following App.net [2] and Diaspora [3]) to try for an “ad-free experience.” The value proposition is simple – Facebook, Twitter, and even LinkedIn turn users into products, gathering them together in order to display ads to them. Ello doesn’t want that. Ello wants people to be be people. And that’s the message it was broadcasting to potential new users.However, Ello doesn’t explicitly ban brands…
  • Journey Maps – How to make your Customer Personas actually useful

    Bradley Robb
    30 Sep 2014 | 6:37 am
    Customer Personas are a great tool.Creating personas requires a concentrated understanding of real customers and the trials and travails that customers endure. It is damn helpful to know Customer Cheryl is dealing with three kids and a pending divorce, while balancing a career and waiting on hold for customer support because her internet is down.But the problem with Customer Personas is that they are difficult to apply consistently, especially across an organization.Sure, a ton of empathetic plumbing is conducted during the creation of the Persona, but then what? How many personas then go off…
  • The 5 Things Everyone Builds at Startup Weekend – And How They Can Help Your Business

    Bradley Robb
    23 Sep 2014 | 9:27 am
    The first time I participated in a Startup Weekend, I had just left my agency and I desperately needed to build something. Build anything. It didn’t matter what it was, I just needed to take something from start to finish.I understand that’s not a normal itch. In the years prior to my first Startup Weekend, I had served as a Producer at a digital agency – a job that often relied on doing the impossible. Together with a rag tag team of developers and designers, we’d launched apps, websites, and campaigns when time, bandwidth, and budget were stacked against us.Building something is…
  • add this feed to my.Alltop

    Tai Goodwin, Bankable Brilliance | RSS Feed

  • Mark Your Calendar: Conferences for Women

    Tai Goodwin
    24 Oct 2014 | 8:12 am
    Are these conferences for women on your list? I’m speaking at Cheryl Wood’s Play Time is Over event next week. It got me thinking about other conferences or virtual events for women that I’d love to attend or speak at. I polled my Brilliant Business Girlfriends and my own private list to create a brilliant list of conferences and events ... Read More The post Mark Your Calendar: Conferences for Women appeared first on Tai Goodwin, Bankable Brilliance.
  • Sneak Peek BONUS: Creating a Lucrative Product Launch

    Tai Goodwin
    17 Oct 2014 | 9:07 am
    You could have created the most brilliant product idea. But if you don’t know how to launch it, you will have wasted your time and money. Instead of accelerating your income, you will have accelerated a deficit in your business (and your confidence). One of the bonuses in the Product Creation Boot Camp is an interview with Lucrative Launch Specialist, Lavada ... Read More The post Sneak Peek BONUS: Creating a Lucrative Product Launch appeared first on Tai Goodwin, Bankable Brilliance.
  • INFOGRAPHIC: How to Accelerate Your Income Selling Coaching Tools, Learning Resources, and Info Products

    Tai Goodwin
    10 Oct 2014 | 5:00 am
    Have you figured out how to accelerate your income and impact with info products? Having your own coaching or consulting practice can be an amazing experience. It can also be frustrating, depressing, and financially challenging. When you first started your business, maybe it was your plan to have 4-hour work weeks where you only focused on the projects and clients you ... Read More The post INFOGRAPHIC: How to Accelerate Your Income Selling Coaching Tools, Learning Resources, and Info Products appeared first on Tai Goodwin, Bankable Brilliance.
  • Repurposing Profits: Three Info Product Ideas for Business Authors

    Tai Goodwin
    8 Oct 2014 | 4:00 am
    Last week I posted a list of 50 info product ideas for coaches and consultants. Today I want to share a few specific ideas from that list that are perfect for business authors. The main ways business authors leverage their book is through speaking and consulting. Depending on your experience and positioning, business authors can earn anywhere from $5,ooo to $25,000 ... Read More The post Repurposing Profits: Three Info Product Ideas for Business Authors appeared first on Tai Goodwin, Bankable Brilliance.
  • INFOGRAPHIC: 50 Info Product Ideas for Coaches and Consultants

    Tai Goodwin
    3 Oct 2014 | 9:48 am
    Click here to for a printable version of 50 Infoproduct Ideas. (No opt-in required!) The post INFOGRAPHIC: 50 Info Product Ideas for Coaches and Consultants appeared first on Tai Goodwin, Bankable Brilliance.
 
  • add this feed to my.Alltop

    Words 2 Wow Blog

  • The Right and Wrong Way to Promote Your Life Science Marketing Content

    6 Oct 2014 | 9:34 pm
    2014 is winding down. Think back and congratulate yourself for all the content you created this year. There was that brochure you thought would never be done. But you dragged it across the finish line. Maybe you made your first infographic. Did you dip your toes into SlideShare yet? Whatever content you chose to make, you worked hard to create and publish it. If it isn't creating the results you expected, it might not be the content itself. 
  • Storytelling: A Quick Start Guide for Life Science Marketers

    18 Sep 2014 | 11:20 am
    You can't swing a laptop without hitting a blogger writing about storytelling these days. It seems to be the current buzzword in marketing. The word "storytelling" makes you think of an audience hanging on every word as the teller spins a captivating tale. As life science marketers, we'd like to capture some of that same magic. Some brands seem to do it effortlessly. But when something looks effortless, you can be sure a lot of thought and practice went into it. Even though storytelling is in our blood as humans, it doesn't come naturally to everyone. Fortunately, like any other…
  • You May Not Need As Much Content as You Think

    3 Sep 2014 | 4:00 pm
    In a survey of life science marketers last year, 70% of those using marketing automation said they struggled to create enough content. There can be many reasons for this including lack of personnel, budget, and of course, time.  Marketing automation runs on content to a large degree. But you don't create content to feed your marketing automation tool, you create it to educate your customers and persuade them to buy.
  • Why Your "Just Win" Content Marketing Strategy Won't

    26 Aug 2014 | 9:56 am
    It’s that time of year. Marketing planning season has arrived. Do you know what it will take to win? Can everyone on your team state the goals you are working towards? I don’t just mean numbers of leads. I mean do they understand the specific goal, or strategy, for how you will win? These are goals such as “Increase monthly traffic by 30% within the next 6 months.” Or “Convert 15% more web visitors to contacts over the next year.” Goals are important and a goal for the number of leads you need to generate makes good sense to drive your business. But…
  • Why You Should Get on an Airplane to Attend This Content Marketing Workshop

    12 Jun 2014 | 2:33 pm
    Maybe you've been interested in attending the interactive "Life Science Content Marketing Made Easy" workshop but thought you couldn't justify the expense.  Would you be kind enough to let me justify it for you (and your boss)? Think about your marketing budget for the next 12 months.
  • add this feed to my.Alltop

    Visually Blog

  • Visualizing Dirty Jobs

    Nate Birt
    24 Oct 2014 | 6:00 am
    Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone. As a tribute to these hard-working men and women, we’ve drawn together a selection of visualizations from government, industry and more that pull back the veil on these unheralded jobs. In the process, we hope you’ll enjoy learning a…
  • How To Use Appropriated Advertising Imagery Appropriately

    Allison McCartney
    22 Oct 2014 | 6:00 am
    Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences. However, when not done correctly, “appropriation” can merely become a ripoff of someone else’s work. It’s important to know where to draw the line. Appropriated imagery can be a cultural touchstone when the images are popular enough to be known by a broad swath of the audience. Images become a…
  • 16 Tools Every Social Media Manager Should Use

    Stephanie Castillo
    20 Oct 2014 | 5:00 pm
    This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. This potential for a triple treat is no task to walk into empty handed or unprepared. Unless you want to turn your social media endeavors into a…
  • 5 Ways GIFs Can Amplify Your Content

    Kathleen Smith
    20 Oct 2014 | 6:58 am
    A GIF Renaissance The animated GIF (an acronym of Graphics Interchange Format)  gets a bad rap because it’s widely abused in popular culture: Sparkling MySpace graphics and cheesy movie memes– we’re looking at you. But last month, the New Yorker released its first cover designed as a GIF, adding an air of respectability to the once lowly format. It was subtle, true to their brand aesthetic and a perfect example of one way marketers can use the file format: to add panache to their visual content. You can easily do the same. Marketers, Rethink the GIF Animated GIFs are static images…
  • Uncover The Best Story: Tips For Finding A Narrative In The Data

    Anni Murray
    15 Oct 2014 | 6:00 am
    The Information Age is all about data… lots and lots and lots of it. It’s everywhere: data about computer use and cell phone calls, family dynamics and customer demographics, weather patterns and diseases. If you want to know how many people got the flu in Minneapolis, or used a credit card in Missouri, or called Hong Kong from Marina del Rey, you can probably find out. Collecting data is easier today than it has ever been. But as the numbers accrue, analyzing them has gotten more and more complicated. Numerical data is so ubiquitous that it’s no longer just the purview of statisticians…
  • add this feed to my.Alltop

    What She Said

  • 3 Reasons you Need to Get your Inbound Marketing Certification

    Ashley Jones
    21 Oct 2014 | 5:31 am
    When I started my inbound marketing certification I was excited to learn more about the field. I had never been “certified” in anything before and I didn’t know a lot about inbound marketing. After learning more about the certification through HubSpot, I quickly realized the certification process was more than just a learning opportunity. Being inbound certified was going to play a huge role in my success. If you are considering becoming certified, here are 3 reasons why you should start your online sessions now. 1) Learning from the best Being HubSpot certified means you received your…
  • 4 Ways to Organize Blog Content to Make it Easier on Your Reader

    Ashley Jones
    15 Oct 2014 | 5:00 am
    You’ve got a great idea for your next blog. It’s interesting and helpful. The value is there, but how do you present your information in a way that gets people to read it? If you’re looking for ways to organize blog content to make things easier on yourself and on your reader, implement these four ideas. Get to the point: From my own blog writing experience, I know that I tend to ramble, but it’s important to quickly show the reader the value in your article. Why are they reading this? What’s in it for them? Grab the reader’s attention from the start and try to keep a…
  • Social Media Marketing, Vegas-Style

    Stephanie Jones
    13 Oct 2014 | 6:43 pm
    Las Vegas is a total sensory experience. There are bright, flashing lights in all directions and giant billboards of ladies suggestively eating deep-fried Twinkies. There are sign spinners on every corner enticing you to run, not walk, into their casino to nosh on the $6.99 steak dinner while you shove pennies into a constantly bleeping slot machine.  Vegas is an all-encompassing place to visit; it gets into the nooks and crannies of your being. You will buy. You will spend. You will be enticed. If I sound cynical, it’s probably because I just returned from a long weekend in this American…
  • 4 Reasons Why Your Sales Manager is Mad at You

    Amber Cebull
    30 Sep 2014 | 5:36 pm
    We’ve all been there. You come back from your next sales meeting walking on eggshells. Your sales manager looks upset. You’re not sure if it’s because that deal you were working on hasn’t closed yet or because she skipped lunch again. You lay low at your desk and feverishly begin logging your notes from your sales appointments. You check her Facebook page and Twitter for any indication of her mood. A meme, a cryptic quote – anything will work. Wouldn’t you love to know what’s bothering her? Keeping your sales manager happy is a fine balancing act sometimes. You close a deal and…
  • Top 5 Inbound Marketing Takeaways from Inbound 14

    Stephanie Jones
    29 Sep 2014 | 10:27 am
    Boston is officially my mecca. Not only is it loaded to the brim with fresh seafood and local craft beers, it is also home to HubSpot and their enormous inbound marketing convention, Inbound 14. My brain and my belly were in constant competition for who was going to get more attention during my visit. It was a tie in the end; I came back 4 pounds heavier – I blame it on the Pork Belly Corndog from Tupelo – and a head full of expert marketing advice I could put into practice. While I know I learned a lot at Inbound 14, it was all such a blur. In my hazy memory, I remember a lot of…
 
  • add this feed to my.Alltop

    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 3 Reasons Why Blogging is Good For Your Business

    Summer
    24 Oct 2014 | 1:13 pm
    Some of you who are reading this article could be active bloggers but not getting any traction while others are not involved in writing and are thinking about jumping in.  You may already be blogging for the company you work with or you are your own boss and have heard that blogging gets your brand noticed. Whichever camp you’re in, I’m here to tell you to follow your blogging dreams and keep on trucking. Below, I’ve pulled 3 compelling stats from Hubspot about the world of blogging. Here are 3 really good reasons why blogging is good for business. Companies that blog…
  • Your Audience Requires Consistently Great Content

    Julian
    24 Oct 2014 | 12:02 pm
    How do you know that you are creating content that consistently offers the audience something that they will connect with? There are all kinds of post analytic tools that let marketers know how content performs after the fact, but there are not as many that are predictive of content performance prior to it being published. The problem is further compounded when writing content that is predictive in terms of search rank, but not in terms of an authentic connection with an audience. While data provides critical insights that yield positive outcomes when used correctly, producing content for…
  • Choosing the Right Medium Changes How Your Audience Shares Your Story

    Julian
    24 Oct 2014 | 11:52 am
    It’s been fifty years since Marshall McLuhan famously proposed that “the medium is the message” in his publication Understanding Media: The Extensions of Man. When he originally wrote it, he meant that the way in which the content is conveyed is more important than the content itself. Although the phrase has been twisted and misinterpreted ad nauseum, the initial meaning still rings true. I’ll always have a soft spot in my heart for the printed word but I’m coming to terms with the fact that traditional media is fading away. Even as recently as a week ago, it was…
  • The #1 Best Tip for You from Content Marketing World And Social Shake-Up

    Jeanne Sachs
    17 Oct 2014 | 12:30 pm
    In September, I attended both Content Marketing World and Social Shake-Up, which Atomic Reach was a sponsor for. I found both conferences energizing, interesting and super exciting.  And I only saw two key note speeches and one session across both events combined. Since we were sponsors at both events, my primary responsibility was at our booth speaking with potential customers.  Needless to say I didn’t get out much to participate and attend the sessions.  Then what was so exciting and interesting? First of all, even after spending over 20 years in business development, I love…
  • You Need To Get Emotional With Your Audience

    Summer
    16 Oct 2014 | 8:48 am
    If writing to an audience’s level of knowledge around a topic is of significant importance, so too is the notion that content must evoke a degree of emotion to achieve a deeper connection. We all engage with content that strikes a chord with us on some level. Consider for a second all the stories of world events, local movements, and BACON we connect with on our various social platforms.  Content that is meaningful, resonates on a personal level and makes an emotional connection with the audience is the content that passes through social networks with unprecedented velocity. The reason why…
  • add this feed to my.Alltop

    1st Quality Content Blog

  • Essential Tips to Evaluate a Content Writer’s Resume

    Anuvab
    24 Oct 2014 | 11:21 am
    Content writing is now an essential service sought by online businesses, both big and small. Top-notch content is an essential requirement for describing, showcasing and highlighting products (or services) in a persuasive manner. Whether it’s a website, a blog, an e-commerce portal or any other digital marketing collateral, content is the fuel that propels growth. […]
  • 3 Secrets to Writing Better Blog Posts

    obaidul
    21 Oct 2014 | 2:33 pm
    How often do you go to Google and key in this search term – ‘tips to write a better blog post’? If you’re a novice, still struggling to find your feet in the world of blogging, you must be desperate to unlock the secret to writing better blog posts so that you can attract more […]
  • 7 Quotes that Will Help You Become a Better Writer

    Anuvab
    20 Oct 2014 | 12:22 pm
    What do you think contributes most to the success and fame attained by legendary writers and authors across the globe? The answer is a disciplined mixture of both creativity and practice. The latter component actually works as a perfect foil to one’s creative impulses, leading to the achievement of perfection. A good writer will always […]
  • How to Write Effectively to Music

    Vidhi
    16 Oct 2014 | 10:31 pm
    Drops of water striking the window sill, the constant lub-dub with which a heart beats, the first tunes of a melody – have they made you pause? Or jarred you for a moment in the mundane routine called life? Made you strain to hear more? Then what I am saying makes sense to you. These […]
  • Why ‘Visual Content’ Pleases the Human Brain! [Infographic]

    Anuvab
    16 Oct 2014 | 2:13 am
    Our brains are hardwired to process, acknowledge and interpret visual content the best. Visual content has a direct impact on emotional and cognitive feelings of humans. According to noted psychologists and researchers, a larger part of human communication is non-verbal. Visual content is deciphered seamlessly and naturally whereas text-based communication requires sequential and linear processing. […]
  • add this feed to my.Alltop

    Roojoom Blog

  • How To Search On Ello?

    Yael Kochman
    27 Sep 2014 | 10:44 am
    There is a new kid on the block, if you are a social media marketer come and say Ello! Yesterday I was invited to the new social media network – Ello. By joining you automatically start following the person who invited you as well as the profile of Ello. But, after that, I felt myself kind of stuck. I couldn’t find anyone, and if you don’t have any friends in a social media network, then – well there’s not much you can do there, right? They say Ello is growing at a rate of 34,000 per hour - so out of those many thousands there must be a few people I know. I’m…
  • Facebook, Click-baiting & the Roojoom Solution

    Marni Mandell
    1 Sep 2014 | 11:15 pm
    This week Facebook released news that it was tweaking its algorithm to help prevent click-baiting. The goal is for newsfeeds to have more content that really meet the needs and interests of its users. Here at Roojoom we welcomed the news – not only because it really speaks to the heart of what Roojoom is all about (exposing and engaging readers with great content)- but also because Roojoom is optimized to be the best possible tool for creating content that has the potential to appear high in the Newsfeed according to Facebook’s new parameters. Why? Let’s start at the…
  • How to Boost Your Content Exposure on Social Media With Roojoom

    Yael Kochman
    24 Aug 2014 | 10:18 pm
    My favorite holiday is Shavuot, a Jewish holiday in which you only eat dairy food and dress in white. It is the most beautiful holiday with great food and great wine. Last year Tnuva, a large consumer brand here in Israel, launched a campaign via Facebook with recipes that included their dairy products. They received over 40,000 of hits to their website and were very happy. This year, they launched the same campaign – and received over 193,000 (5 times more) page views to their website. How? They used Roojoom. Because Roojoom is an engaging and fun way to read content online, people read…
  • 24 Tools for Repurposing Content

    Chloe Sehati
    20 Aug 2014 | 2:28 am
    Repurposing is the reincarnation tool of the marketing world; it’s the recycling of your hard work; it’s the key to productive production; it’s the ultimate method for mass outreach. Repurposed content is a reminder of the VALUE of your past ideas and the FUEL for your present ones, which is why it’s so powerful… And most importantly, repurposing content is why your hard work will never go to waste. However, here’s the catch: to repurpose your content successfully, you need the right tools. Below you’ll find a broken-down guide with everything you need to know about repurposing…
  • How to Bring Evergreen Content Back to Life: The ISRAEL21c Case Study

    Yael Kochman
    10 Aug 2014 | 11:53 am
    ISRAEL21c is a well-known English publication in Israel. They were looking for a solution to repurpose existing content on their website and increase the amount of content consumed by their readers. Before using Roojoom, it was very difficult for them to find a way to drive readers to pre-existing content that still had relevance. Now, ISRAEL21c uses Roojoom to resurface archived content and drive traffic to more of their articles. Within 4 days their Roojoom “66 top things to do in Israel this summer for FREE” drove them 13,645 views. All without spending a penny on advertising. How…
 
  • add this feed to my.Alltop

    qrator.in

  • How Lego Builds Imaginative Content Marketing

    QRator
    7 Oct 2014 | 12:52 am
    Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy.In the first half of 2014, the company reported that its sales increased by 11 percent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to The Lego Movie, which was released this past February and made $468 million around the globe while kids flocked to the store to grab their toys related to the film. How Lego Builds Imaginative Content MarketingRights to all content (text, images, videos etc.) with post source. If you think these are wrongly…
  • Some Facts About the Listicle

    QRator
    30 Sep 2014 | 4:05 am
    Online, empires have been built on our eagerness to consume and share titbits, and in the listicle we have settled on a flawless delivery system for endless enumerated trifles. (Literally, trifles.) Clickhole brilliantly skewers the inanity that our infatuation with trivia can throw up from time to time. But perhaps a story like Buzzfeed’s astutely observed “The 21 Absolute Worst Things In The World” is more informative, zeitgeist-wise, than the front page of any paper. Source: Some Facts About the Listicle – The Morning NewsRights to all content (text, images, videos…
  • 10 Content Marketing Lessons from The World’s Fastest Growing Websites

    QRator
    29 Sep 2014 | 8:26 pm
    We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.No one says “I want to be average”People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.So if you want to take the art of blogging and content…
  • How to Use Data to Create Content That Deepens Customer Relationships

    QRator
    22 Sep 2014 | 3:52 am
    A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty. If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data. Here’s a look at how data can be used to create content that deepens customer relationships — rather than just optimizing a single transaction. Source: How to Use Data to Create Content That Deepens Customer Relationships Rights to…
  • The Expert’s Guide To Content Marketing with Research

    QRator
    17 Sep 2014 | 2:34 am
    Sharing really useful data and original research can be an amazing way for your business to stand out and impress your customers.But, how do you stand out when everyone is throwing infographics and pie charts around?Edison’s Expert’s Guide to Content Marketing with Research, by Social Fresh Conference presenter Tom Webster, recommends ways to stand out by doing what no one else will. Source: The Expert’s Guide To Content Marketing with Research – Edison ResearchRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email…
  • add this feed to my.Alltop

    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • 10 Steps to an Effective B2B Content Marketing Strategy

    Jaime
    22 Oct 2014 | 6:00 am
    If you’re planning your 2015 marketing, you likely have lots of content marketing projects in the works. And you’re not alone. According to research by the Content Marketing Institute (CMI) and MarketingProfs, 86% of B2B marketers now use content marketing to drive business. However, only 38% of B2B marketers think their content is effective. What causes this gap? According to the CMI and MarketingProfs study, only 35% of B2B marketers have a documented content marketing strategy. These marketers “are more effective in all aspects of content marketing” than those who don’t have a…
  • 5 Keys to Creating B2B Content That Engages Different Verticals

    Rachel
    8 Oct 2014 | 3:00 am
    According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing tactics. This tactics include blogs, e-newsletters, case studies, white papers, videos and more. The more verticals you have and tactics you use, the harder it is to maintain a consistent voice throughout your content. Earlier this year, I wrote “How to Tell a Consistent Story…
  • 3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]

    Rachel
    1 Oct 2014 | 4:00 am
    IT professionals love robots. They can chat for hours about R2-D2, Data and K-9. However, they don’t feel the same about robotic marketing. I attended SpiceWorld 2014 and had the opportunity to sit down with Jennifer Slaski, executive director of marketing communications at Spiceworks. She offered advice on how technology marketers can make their content more human. “I believe that everything you need to know about marketing you learned in kindergarten,” says Jennifer. “However, many marketers get caught up with jargon, campaigns and metrics. They forget that people want to interact…
  • Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]

    Rachel
    25 Sep 2014 | 5:00 am
    According to a new report from Spiceworks, technology marketers are missing the mark when it comes to engaging IT buyers.   The How to Win Friends and Influence IT Pros report states that IT pros want to have honest conversations with their peers and brand reps when they make buying decisions. However, technology marketers place social engagement at the bottom of their priority list. The study also found that 95% of IT pros use targeted forums and communities to research products, although only 60% of technology marketers use these channels.   I attended SpiceWorld 2014 in Austin and had…
  • 5 Things B2B Marketers Can Learn From “The Tao of Twitter”

    Rachel
    17 Sep 2014 | 12:14 pm
    I’m a big fan of Twitter.   A few years ago, I traced 50% of my business to Twitter. The percentage was so high that I decided to put more effort into other channels in case Twitter went bust and I lost all my leads.   However, I still spend a lot of time on Twitter connecting with others and sharing content. This is why I was pleased when McGraw-Hill asked me to review the revised and expanded version of The Tao of Twitter by Mark W. Schaefer.   The Tao of Twitter is an excellent resource for both new and advanced tweeters. It explains everything from how to find followers to how to use…
  • add this feed to my.Alltop

    Palchoice

  • How to overcome terrific dip in motivation

    Santoshh Singh
    24 Oct 2014 | 3:14 pm
    The post How to overcome terrific dip in motivation appeared first on Palchoice. We sometimes get stuck half way in the project. Everything seems to go downhill. It seems like we can’t stand or survive anymore. We want to give up our work or project when it became harder to go on. Giving up the work seems the easiest way out. Is not it? I know many of [...] The post How to overcome terrific dip in motivation appeared first on Palchoice.
  • Sentences that successful people never use

    Santoshh Singh
    22 Oct 2014 | 1:25 pm
    The post Sentences that successful people never use appeared first on Palchoice.   Thoughts play a very important role in our life. We are at a place today where our thoughts have taken us. They shape our destination as they are the reasons we do something in life. That’s why words we choose play such an significant role in our life. We all keep on communicating with [...] The post Sentences that successful people never use appeared first on Palchoice.
  • albert einstein quotes:life lessons learned[infographic]

    Santoshh Singh
    20 Oct 2014 | 12:26 pm
    The post albert einstein quotes:life lessons learned[infographic] appeared first on Palchoice. One of the most inspiring persons in the history of mankind is albert einstein. He is my personal favorite and I look up to him for motivation whenever I feel low in life. And what’s a better way than reading albert einstein quotes? So what are best motivational albert einstein quotes? And what are the life [...] The post albert einstein quotes:life lessons learned[infographic] appeared first on Palchoice.
  • project management: why you should use cloud based PM tools

    admin
    18 Oct 2014 | 12:27 am
    The post project management: why you should use cloud based PM tools appeared first on Palchoice. How Cloud Based Project Management Enhances Your Company’s Performance ? If you look back even just as little as 10 years ago, few people had ever heard of the cloud.  It was a form of technology that was for the most part exclusive to a very specific group of businesses.  The average small business owner [...] The post project management: why you should use cloud based PM tools appeared first on Palchoice.
  • top 9 motivational hard working quotes

    Santoshh Singh
    16 Oct 2014 | 12:49 pm
    The post top 9 motivational hard working quotes appeared first on Palchoice. we all need motivation in order to keep performing at our best. In my quest to keep myself motivated, i came up with these top 9 motivational hard working quotes. These are not simple quotes to be read and forgotten. These are the pearls that i have chosen over a period of time. I have [...] The post top 9 motivational hard working quotes appeared first on Palchoice.
 
  • add this feed to my.Alltop

    JS Digital Solutions

  • Benefits of WordPress

    admin
    21 Oct 2014 | 8:30 am
    October 21st, 2014 Creating a website no longer requires a vast knowledge of coding. That route is certainly still available, but several platforms have been developed in the past few years to make it fairly simple for an average person to make a basic site. At JS Digital Solutions we use WordPress, which works well for our small to medium sized business clients. Our amazing developers work hard at tailoring each site to the individual client, so we use a combination of coding and pre-determined platforms. WordPress is available though for anyone to make a simplistic site, for example a…
  • 72 Days till Christmas

    admin
    14 Oct 2014 | 10:10 am
    October 14th, 2014 Yes, you read that title correctly. Christmas is in 72 days. I know, you’re thinking “Where did 2014 go?!” I’m thinking that too. But the reality is that holiday shopping is right around the corner. That means holiday marketing needs to kick into gear. According to Experian, 49% of marketers will launch a holiday marketing campaign before Halloween. That’s smart of them, considering 40% of consumers will begin their holiday shopping before Halloween as well, according to the National Retail Foundation. The bottom line is that it’s important to get your holiday…
  • Twitter Jargon

    admin
    7 Oct 2014 | 10:27 am
    October 7th, 2014 A few weeks ago JSDS put up a blog post about how companies should use Facebook, and today’s post will be a follow up about learning some of the lingo of Twitter. Twitter has become a very powerful tool for small businesses, but it’s also a little more mysterious and confusing for many people than Facebook. Twitter is more of a recent development and has never received the level of fame as Facebook. Case in point – there is no blockbuster movie about the development of Twitter. It is a great tool though for marketers to use, so it’s important to take the time to…
  • Boost Your Creativity

    admin
    30 Sep 2014 | 10:14 am
    September 14th, 2014 Take a new route to work. If you aren’t exposed to any new stimuli during the day, what on Earth would inspire a new idea? Try to solve a crossword puzzle without help. Create a failure resume. Write down everything you’ve failed at. Sounds depressing. But really you should look at it and think about what you’ve learned from each situation and how you can be inspired from those experiences to improve your creativity. Play with children. They have completely different perspectives. Travel. Write your list of fears. Then, whenever you feel like you’re in a rut, pick…
  • Quick Grammar Tips

    admin
    23 Sep 2014 | 8:16 am
    September 23rd, 2014 I spoke to a college class last week and was beyond thrilled when the instructor mentioned that writing is a component of their curriculum, regardless of the department. That means biology majors and business students learn to write, just not communication students. Having been a teacher in the past and a writer now (along with being a long suffering perfectionist, of course), I am very picky about grammar and spelling. The average person may not be as finicky as I am, but most people do still care. How many times have you looked at the comments to an article and people…
  • add this feed to my.Alltop

    Blogmutt, the blog writing service blog

  • WOOF Round-Up: “Show Me The Monet!” Impressionism And Literature

    Courtney Tobin
    24 Oct 2014 | 11:52 am
    The latest from theblog writing service, Blogmutt: Here is your weekly WOOF Round-Up. This is a compilation of all of our words of the day from our dictionary of the day. Friday’s #WOOF, Claude Monet, a real Impressionist painter, inspired us to look at the connection between Impressionist painting and literature. Renoir’s Luncheon of the Boating Party, 1880–1881, illustrates the Impressionist use of color and brush stroke. Impressionist painting is a style of painting developed in the late 19th-century that creates the painter’s experience and impression of what she is…
  • Why You Should Hire A Certified Locksmith: A Blog Writing Sample Post

    Scott Yates
    23 Oct 2014 | 6:15 am
    The latest from theblog writing service, Blogmutt: Traditional advertising on television, radio, and the internet is falling by the wayside in favor of content marketing. More and more companies are using blog posts, articles, and website content to attract the attention of potential customers. Your locksmith business can greatly benefit from content marketing, as well. Here is a sample blog post that a locksmith might use in order to capture the attention of prospective customers.  Four Reasons You Should Hire A Certified Locksmith At some point in time, just about everyone has trouble…
  • Engineering: A Blog Writing Service Example Post

    Scott Yates
    22 Oct 2014 | 6:42 am
    The latest from theblog writing service, Blogmutt: If you are running your business without a blog, you and your customers are missing out. Engineering is an industry in which the applications for and the trends therein are constantly expanding as technology advances. By addressing these themes in a blog, you will demonstrate to existing and potential clients that you’ve got your pulse on the market. This has a host of benefits. Not only will the blog direct potential customers to your website, but it will also create a dialog between you and others that will strengthen relationships…
  • What To Do With Your Spare Time Once You’ve Hired An Article Writing Service

    Scott Yates
    21 Oct 2014 | 6:42 am
    The latest from theblog writing service, Blogmutt: So you have finally done it: you have hired an article writing service! Congratulations! Now instead of dreading the process of producing a weekly blog post for your business site, you will be able to sit back and relax, knowing that experienced professionals are hard at work researching, planning, writing, re-writing, and editing your next post. Instead, you may now find yourself faced with the challenge of deciding what to do with all of that extra time. In case you need ideas, we have a few suggestions: Spend time with your significant…
  • Professional Writing Services: Who’s Wielding The Pen?

    Scott Yates
    20 Oct 2014 | 6:49 am
    The latest from theblog writing service, Blogmutt: Turning over the public face of your small business to a team of nameless and faceless strangers can be a bit unsettling. Your website and blog may be the first contact that potential customers have with your operation, so setting the right tone and making sure that the information you are providing is accurate is important. Exactly who works for the professional writing service you are considering using and what are their qualifications? Freelance writers come from all walks of life. Some are students looking to make a little extra money.
  • add this feed to my.Alltop

    Conoseo

  • Smart Content Writing | Increase Conversion Rate

    Daniela Turcanu
    9 Oct 2014 | 11:00 pm
    Having a professionally designed site is the most important factor for perceived web credibility. The higher the quality of your site, the higher its perceived credibility will be. Consumers are more willing to buy from firms with well-designed sites. People tend to believe messages from sources that appear to be credible. So, if users perceive […] The post Smart Content Writing | Increase Conversion Rate appeared first on Conoseo .
  • Content strategy essentials | Know your users

    Daniela Turcanu
    27 Aug 2014 | 7:54 am
    Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers. Your target website users have unique […] The post Content strategy essentials | Know your users appeared first on Conoseo .
  • Online Marketplace | Success and Failure

    Daniela Turcanu
    28 Jul 2014 | 2:12 am
    Globalisation is not just about geographical expansion. The very heart of a successful international expansion is an understanding of local culture and being able to efficiently communicate with your target audience. There are cultural differences between European nations, but there are even more significant differences between the U.S. or Europe and Asia. Guanxi, (pronounced as guan-shee) […] The post Online Marketplace | Success and Failure appeared first on Conoseo .
  • Twitter Was On Fire During World Cup Game

    Daniela Turcanu
    9 Jul 2014 | 9:29 am
    According to officially released data from Twitter, the World Cup Semi-Final game between Brazil and Germany is the most discussed single sports game ever on Twitter, having set also a TPM record: Khedira’s 29′ goal (0-5) saw 580,166 TPM. The #BRA v #GER match also set a TPM record: Khedira's 29' goal (0-5) saw 580,166 TPM. #WorldCup pic.twitter.com/188YGgrgZg […] The post Twitter Was On Fire During World Cup Game appeared first on Conoseo .
  • Pinterest | Great Impact On E-Commerce

    Daniela Turcanu
    7 Jul 2014 | 3:12 am
    Since its birth in 2010, Pinterest has grown at a fast pace, gaining popularity in the online world —and with over 70 million registered users, it doesn’t seem to be slowing down any time soon. These users enjoy discovering and sharing content in this visual environment. For business pages, 60% of traffic comes from referential […] The post Pinterest | Great Impact On E-Commerce appeared first on Conoseo .
 
  • add this feed to my.Alltop

    Vero Email Marketing Blog

  • A Content Marketer’s Guide to the Post-Analytics World

    Jimmy Daly
    22 Oct 2014 | 9:42 am
    This post originally appeared on Sparksheet. Data, data and more data: As content marketers, social media managers and journalists, we’ve been taught to love it. And yes, data like page views, followers and clicks can be valuable. But I’m here to tell you there is so much more to a successful content marketing program than metrics. When Google announced in September 2013 that it would begin encrypting nearly all keyword data, marketers collectively panicked. Within a few days, the content marketing world was talking about how “this is actually a good thing” and…
  • The Story Behind Vero’s Revamped Content Strategy

    Jimmy Daly
    6 Oct 2014 | 7:00 am
    I really like country music. But there is something disingenuous about most of the music on country radio. All the songs rely on a handful of cliches to stay afloat – dirt roads, pretty girls, cold beer, etc. It’s almost like the songs are written by an algorithm that knows the exact blend of melody and lyrics that produce hits. A few years ago though, I watched the movie “Crazy Heart” after reading a few rave reviews. It’s great movie, driven largely by the music. And the music … wow. “Now that is country music,” I said to myself. The man…
  • 20 Tips for Dramatically Better Emails

    Jimmy Daly
    2 Oct 2014 | 7:00 am
    If you haven’t already, be sure to check out our latest guide Email Marketing Best Practices: 20 Tips for Dramatically Better Emails. It’s loaded with 40+ examples, a slick table of contents and even a free, downloadable swipe file. I think you’ll really enjoy this one. Read it now
  • Building a Startup: How and Why Vero Came To Be

    Jimmy Daly
    30 Sep 2014 | 10:17 am
    Check out this mini-documentary created by our good friends at Startmate and learn more about Vero’s history here.
  • 3 Seriously Undervalued Email Marketing Strategies

    Jimmy Daly
    25 Sep 2014 | 7:00 am
    Great advice usually isn’t sexy. Ask some of the world’s most successful entrepreneurs about the best advice they ever received and they’ll say things like: “Make your own luck.” “Say no to almost everything.” “Invest in relationships.” It’s great advice – profound even – but not exactly sexy. You were hoping they’d say something mind-blowing, something totally life-changing. Like most things in life, there are no shortcuts when it comes to success. The same is true of email marketing. The three tips we are going to…
  • add this feed to my.Alltop

    Wylie Communications, Inc.

  • Don’t say ‘when’

    Ann Wylie
    18 Oct 2014 | 10:00 pm
    Date leads date your storyIn a “West Wing” episode, President Jed Bartlet is in the Oval Office, where a technician prepares to record his Saturday morning radio address.Remember when? Your readers are more interested in what happened than when. Avoid date leads.TECHNICIAN: “Here we go. In three, two …”He holds up his index finger on “one,” then points to Bartlet.BARTLET: “Good morning. This month, as autumn is in full bloom in much of the nation, the weekends will be devoted by many of you to leaf peeping and football … watch … ing…
  • Skimm this!

    Ann Wylie
    11 Oct 2014 | 10:00 pm
    Make your e-zine interesting, relevant, easyWhat’s the secret to a successful e-zine? Make ‘em laugh; make ‘em think; make ‘em Skimm.Express mail Readers can skim a digest of the day’s events — in 1,000 words or less — with the Skimm.In other words, make it interesting, relevant and easy.That’s the formula e-zine the Skimm uses. You can steal a trick from the Skimm and produce an e-zine that’s:InterestingThe Skimm makes the news fun to read, from the subject line to the final column:Subject line: “Seize the Hump” for a Wednesday…
  • Take a tip from Norm MacDonald

    Ann Wylie
    4 Oct 2014 | 10:00 pm
    #RIPRobinWilliams tweets show how to serialize your storyWhat can you learn from Norm MacDonald’s Twitter tribute (would that be twibute?) to Robin Williams? What can’t you learn?! MacDonald shows us how to serialize our stories, how to get the word out in 144 characters or less — and when to stop typing.Serial killer Norm MacDonald’s serialized Twitter tribute to Robin Williams kills. What can you steal from his approach?Here are six tips to take from MacDonald’s tribute:1. Tell a story.Heck, tell two stories. Why not make it three?MacDonald’s 19 tweets…
  • ‘Every sentence is a little drama’

    Ann Wylie
    21 Sep 2014 | 10:00 pm
    How to build plot, scene and character with verbsThings that make your copy more creative: Storytelling. Human interest. Wordplay. Concrete details. Verbs. Verbs? Yes, verbs, writes Constance Hale.And … action! Help your story take off by choosing just the right verb.“What I want writers to understand,” writes the author of Vex, Hex, Smash, Smooch: Let verbs power your writing, “is that every sentence is a little drama. There’s a subject, a predicate; there’s a protagonist and a predicament.”Verbs, in this equation, are the predicament — aka, the muddle our…
  • Write for the world

    Ann Wylie
    14 Sep 2014 | 10:00 pm
    How to reach readers in the face of global illiteracyHow can you write for adults who can barely read? That’s what two Chicago academics — William S. Gray and Bernice Leary — set out to learn in 1935.Breaking bad In a world where many adults can barely read, how can we reach readers with words?To discover what makes prose readable for adults with low literacy rates, the University of Chicago’s Gray and St. Xavier College’s Leary studied 48 passages of about 100 words each, taken from books, magazines and newspapers most widely read by adults.To establish the difficulty…
  • add this feed to my.Alltop

    ClickTecs » Blog

  • Curious to Know How Multi-Location Digital Marketing Works for Franchises

    Jamshaid Hashmi
    22 Oct 2014 | 7:59 am
    If you are a marketing manager for a multi location franchise, chances are you already take advantage of many digital marketing techniques. An online social media presence is just the start – email and SMS can prove invaluable in the digital world and create customer engagement like never before. If you’re not leveraging these tools, then perhaps you are unaware of the value these digital marketing initiatives can provide for your franchise. Here are a few things you may have been wondering, but have never wanted to ask about digital marketing for your franchise: Broadcasting is great In…
  • ClickTecs’ CEO Hosts Mini Social Media Bootcamp at FranNet Annual Convention in Louisville

    Jamshaid Hashmi
    20 Oct 2014 | 10:12 am
    [Louisville, Kentucky, Oct 20th, 2014], CEO of ClickTecs, Jamshaid (Jam) Hashmi today announced that he will be hosting a mini social media bootcamp for FranNet Consultants in Louisville, Kentucky.  The team at ClickTecs will be sponsoring the FranNet Annual Conference as a supplier of Digital Marketing Services to Franchisors and Franchisees.  In addition, Hashmi will be leading the FranNet Consultants in a mini bootcamp on social media focused on driving more potential franchise candidates to their respective businesses. Recognized industry wide as the premier gathering for Franchisors…
  • Internet Marketing Trends You must Know

    Jamshaid Hashmi
    15 Oct 2014 | 12:41 pm
  • Top 3 Responsive Design Trends You can Expect to see in 2015

    Jamshaid Hashmi
    9 Oct 2014 | 11:41 am
    By now, most people have heard of Responsive Web Design, however, it is important to emphasize that this year mobiles are quickly becoming the new standard for internet viewing. Because the mobile internet market is becoming the new standard throughout the industry, it means the age of a set website size is now over. Businesses must adjust to this new reality. When thinking of how to implement Responsive Web Design onto your site, there are two specific things to remember: the site design must be simple and must tell a story. Responsive Web Design is about transforming the website of your…
  • Why WordPress Is Good for Franchise Marketing

    Jamshaid Hashmi
    2 Oct 2014 | 12:30 pm
    For many reasons, WordPress is the best website platform you will find if you are looking to launch a marketing campaign for your franchise. WordPress is an open source content management system (CMS). Open source means that WordPress is supported by thousands of developers who are constantly developing it, and best of all, it is free! These days, it is by far the most commonly used website platform in use. WordPress was used to build more than 7.5 million websites. 1.2 million of those rank among the most visited and most popular sites on the globe. Read on to learn why you should leverage…
 
  • add this feed to my.Alltop

    Copy Dojo

  • How to Become a Sales Copy Idea Machine

    Eric Moeller
    7 Oct 2014 | 6:53 am
    If you find it challenging to come up with ideas for writing sales copy, here are three suggestions to become an idea machine and make generating ideas easier. 1) Exercise Your “Creativity Muscle” Daily This idea comes from James Altucher, who suggests that creativity, like a muscle, will atrophy without use, so you want to use it daily to strengthen it. You can do this by making it a daily practise to generate ideas and write them down. Don’t judge your ideas as good or bad, the goal is quantity over quality. James Altucher suggests making lists of ten things. The first few ideas will…
  • Use These Psychology Tactics in Your Sales Copy

    Eric Moeller
    2 Oct 2014 | 12:29 pm
    This is part two of the summary from the Professional Copywriters’ Network Conference in London (if you haven’t read part one yet, go here). Rory Sutherland discussed Behavioural economics, which is the study of how customers think, how they decide and ultimately what drives them to action to make a purchase. How you arrange choices for your customer Rory shared a concept called choice architecture which looks at how a business can arrange choices for a customer to guide their decision making. When a business gets it wrong, they can prevent customers from purchasing, but if they get it…
  • Why You Should Use Storytelling in Your Copy

    Eric Moeller
    30 Sep 2014 | 12:04 pm
    On 26 September 2014 I attended the Professional Copywriters’ Network Conference in London. While I don’t want to write a field trip report, there were some valuable ideas presented which I’d like to share so you can use them in your business. The will be the first of two posts sharing some of the key ideas with you. Tim Rich presented “The Serious Business of Stories” which provided valuable insights into how to write effective stories in your copy. A surprising point Tim made was that storytelling needn’t be long, and pointed to the story that Innocent Drinks uses to tell about…
  • Did Fiverr just make this narcissistic copywriting mistake? Ouch. They Did.

    Eric Moeller
    16 Sep 2014 | 12:54 pm
    I’ve been using Fiverr.com for a while now when I’ve needed help with different projects, and I receive their customer newsletters from time to time. You can imagine my complete shock and dismay (ok, I’m hamming it up a bit, but humour me) when I received this in my Inbox: I can hear your gasps of shock and dismay! I too couldn’t believe they’d send me an email which doesn’t offer any benefit whatsoever to me, the recipient. Fiverr’s self-absorbed communication serves as an important learning experience for newbie marketers and anyone writing sales copy. No matter how excited…
  • Harnessing the power of testimonials to build your credibility

    Eric Moeller
    14 Sep 2014 | 10:58 pm
    Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support your sales efforts. Why you need testimonials If they are genuine and truthful, testimonials can be an amazing way to build credibility and trust with your prospects. Testimonials from your existing customers give your prospects a sense of what to expect – from the results your product delivers, to how you treat your customers. If a prospect has any reservations, a testimonial (or…
  • add this feed to my.Alltop

    Edwin Dearborn

  • How To Get Customers To Write Positive Reviews

    Edwin Dearborn
    23 Oct 2014 | 11:51 am
    A big concern for many businesses is how to get customers to write positive reviews. Due to the large popularity of sites such as Yelp and Angie’s List, word-of-mouth advertising for the small-business owner can represent a long-lasting legacy, good or…Read more →The post How To Get Customers To Write Positive Reviews appeared first on Edwin Dearborn.
  • Hard Work Is The New Black

    Edwin Dearborn
    22 Oct 2014 | 6:49 am
    Hard work is the new black. For a while it looked like computer automation, robotics and government entitlements were going to save the day. Of course I never fell for this idyllic nonsense, knowing that all great accomplishments in life…Read more →The post Hard Work Is The New Black appeared first on Edwin Dearborn.
  • SEO Definition: What Is SEO? (In My View)

    Edwin Dearborn
    17 Oct 2014 | 1:34 am
    A great SEO definition is given here. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results. In general, the earlier (or higher ranked on the search results page), and…Read more →The post SEO Definition: What Is SEO? (In My View) appeared first on Edwin Dearborn.
  • B2B SEO Marketing: Generating Your Best Leads

    Edwin Dearborn
    16 Oct 2014 | 11:33 am
    Proper B2B SEO marketing can change how your company attracts the best clientele. Any B2B marketing initiative, online or otherwise, should have a clear goal and strategy: Drive leads, convert those leads into sales, and generate measurable ROI from your marketing…Read more →The post B2B SEO Marketing: Generating Your Best Leads appeared first on Edwin Dearborn.
  • Scientology Tone Scale App Now Available

    Edwin Dearborn
    7 Oct 2014 | 8:42 am
    The value of the Scientology Tone Scale is immeasurable when it comes to relationships, business and knowing who to trust. Over the last 20 years, I have delivered over 500 lectures to all types of individuals. Many of my workshops…Read more →The post Scientology Tone Scale App Now Available appeared first on Edwin Dearborn.
  • add this feed to my.Alltop

    eMarketingBlogger

  • Ideal Length For Your Social Media Updates

    Navneet Singh
    23 Oct 2014 | 10:51 pm
    How long should my tweet be? Or my blogpost? Or my headline? Here’s your infographic to the ideal length of your social media updates. To stand out on Facebook, Twitter, Google+, Kevan Lee of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 19 Words To Inspire Readers To Hit RETWEET Button

    Navneet Singh
    20 Oct 2014 | 6:23 pm
    Twitter lets you connect with people, news and event you care about. It is an online social networking service that allow users to get updates from their friends and industry experts. Are you ready... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Absolute Formula For Creating Headlines That Get Results

    Navneet Singh
    20 Oct 2014 | 9:06 am
    The headline is the only first impression you make on your prospective reader. Most of us spend hours in writing content, but how much time do we actually spend on creating the remarkable headlines.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 21 Tactics To Grow Your Customer Base

    Navneet Singh
    15 Oct 2014 | 10:01 pm
    Growth hacking is a part of online marketing ecosystem that can grow a business from 0 to thousands of customers without much of a marketing budget because it focuses on growth first, budgets second.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 29 Free Citation Sites for Realtors/Estate Agents

    Navneet Singh
    14 Oct 2014 | 8:24 pm
    Citations are defined as on online presence of your business’s name with another piece of business information, such as phone number, address, website, or a combination of the three. Citation Sites... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    E-Koncept

  • Heading Tags: What are they & How to use them?

    Robert
    14 Oct 2014 | 3:31 pm
    If you’re writing website copy or uploading regular blog articles you might have heard about ‘heading tags’.Trouble is, many people have no idea what they’re for, let alone how to use them!Here we’ll attempt to de-mystify heading tags so your website can take advantage of all the good things they have to offer.What is an H1 and why is it important to have one?Headings and subheadings are a great visual tool. They’re used to break up text and make webpages (like this one!) easier to read.By using specific heading tags as your content headings, you will help Google, and the person…
  • How to choose a web design company

    Robert
    7 Mar 2014 | 8:56 pm
    You may have a $500 budget or you may have a $50,000 budget for website design.None of these are unrealistic figures in my experience.The reality is however that what you get from each scenario will be quite different. This post will help you define more accurately, what you can expect to get out of your engagement with a website design agency.Defining your goalsThe first thing to understand is “getting a website” and “building an online business” are two completely different things.Not every web design agency is not going to define your business goals, plan the…
  • On Page SEO: Your step by step guide

    Robert
    3 Mar 2014 | 7:35 pm
    This chapter is about ‘On Page’ SEO. In a previous chapter, we talked about keyword research and how to find those keywords that help in highest conversions and sales.This chapter will teach how to place those high-converting keywords and key phrases in your web pages for the best Search Engine Optimisation leverage.The learning outcomes for this guide are:How optimising the pages of a website can affect your search engine rankingsHow optimising your META data, URL’s,  tags and page content can compliment your search engine rankings and provide a higher conversion rate.How…
  • Keyword Research: Your step by step guide

    Robert
    26 Feb 2014 | 7:57 pm
    How do I find the right keywords?Well I’m glad you asked…..Believe it or not, keyword research is the foundation of any successful SEO strategy and this is something you will hopefully know a lot more about by the end of this guide.Here is what you can expect to learn:Where and how you can find the key phrases used by your potential customersMethods for picking your focus keywordsHow people are most commonly getting it so wrong when choosing their keywordsKeyword List Building TechniquesThere are several ways to find out which keywords are the most lucrative in an industry or market. The…
  • Google Hummingbird: How does it affect organic search?

    Robert
    5 Feb 2014 | 11:41 pm
    Search engines implement various types of mathematical algorithms to scour the internet and provide useful information to its users. Each engine uses different algorithms in an effort to obtain more pertinent results for the user, but also for items on the results page, such as the pay-per-click ads often seen.Google recently announced it has begun using a new algorithm named “Hummingbird.” The change happened so quickly that hardly anyone noticed. Matter of fact, the announcement came nearly a month after Hummingbird was in place!So, how does this affect organic searches and results?Just…
Log in