Content Marketing

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  • 25 Content Marketing Truths

    Content Marketing Institute
    Joe Pulizzi
    26 Nov 2014 | 3:00 am
    As Thanksgiving in the United States is upon us once again, I’d like to take time to thank all those companies who strive to make their customers and prospects more intelligent through the use of great content. But first … a personal story. Most people don’t know this, but I grew up around a funeral home. My grandfather, Leo Groff, was an entrepreneur who ran the largest funeral home in Sandusky, Ohio (my hometown). While my friends were out playing basketball or pick-up baseball games, I was hanging around the funeral home watching my grandfather and my uncle work (this was not as bad…
  • 20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

    Online Marketing Blog - TopRank®
    Lee Odden
    24 Nov 2014 | 5:27 am
    On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land O’ Lakes, Thomson Reuters, Axonom and two Fortune 100 technology companies, presentations were given by Jaclyn Grossfield @jaclynanng, Casey Hall @CaseyHall_ and myself. While the Minneapolis / St. Paul…
  • 9 SEO Copywriting Experts Share Their Top Tips

    SEO Copywriting
    Heather Lloyd-Martin
    13 Nov 2014 | 2:30 am
    Want to peek inside the busy brain of an expert SEO copywriter? Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice. Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me. (And big thanks to the eight copywriters who submitted their tips. You guys rock!) Kate Toon, Kate Toon Copywriter Don’t get hung up on exact match keywords: Mix…
  • How To Be More Influential

    Influential Marketing
    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • 4 Lead Nurturing Tips for Increased Revenues

    GeorgePasswater.com
    George
    31 Oct 2014 | 8:01 am
    All prospects are not created equal. Not all want to buy right away and move into the qualified status. For these lead types, lead nurturing campaigns give prospects and marketers what they’re looking for – more conversations and higher probability of buying relevant products or services. If you’re living in the day of interruption marketing to put more prospects into the sales cycle, you’re going down the wrong path. Today, you have more savvy buyers and most don’t want your interruption marketing speak. They want information and lots of it, in most cases. Then, when they are ready…
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    Content Marketing Institute

  • The Pivot: A Technology Tool Guy’s Journey Into Social Media

    Pamela Muldoon
    27 Nov 2014 | 9:00 am
    He has one of the most infectious laughs in content marketing. No matter where he goes, he walks away with new friends. In this week’s episode of “The Pivot,” Todd Wheatland sits down with Ireland’s own Ian Cleary, founder of RazorSocial, to discuss his journey into content marketing and why he loves collaboration and a “give-first” attitude. What may surprise you Ian is a man of many talents. From toy-making to technology, he dives head first into whatever he takes on. Here a few things about Ian that may surprise you: He started working in a toy factory after high school. His…
  • A Cornucopia of Content Marketing Inspiration

    Jodi Harris
    27 Nov 2014 | 3:00 am
    “If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life.” –President Barack Obama, July 2012. For those who celebrate, Happy Thanksgiving! We take time on this day to reflect on all for which we have to be grateful. It’s as good a time as any to remember that no matter what we’ve achieved or what milestones we’ve reached, someone (or something) helped get us there. Whether it’s a mentor, a great piece of advice, or some other source of inspiration, our success is often supported by the expertise of others we’ve…
  • 25 Content Marketing Truths

    Joe Pulizzi
    26 Nov 2014 | 3:00 am
    As Thanksgiving in the United States is upon us once again, I’d like to take time to thank all those companies who strive to make their customers and prospects more intelligent through the use of great content. But first … a personal story. Most people don’t know this, but I grew up around a funeral home. My grandfather, Leo Groff, was an entrepreneur who ran the largest funeral home in Sandusky, Ohio (my hometown). While my friends were out playing basketball or pick-up baseball games, I was hanging around the funeral home watching my grandfather and my uncle work (this was not as bad…
  • The New, Now, and Next in Global Content Marketing

    Pamela Muldoon
    25 Nov 2014 | 9:00 am
    In this week’s episode of Content Marketing NEXT, I sit down with Pam Didner who had her own professional “new,” “now,” and “next” this year. The former global marketing manager for Intel founded her own consultancy firm this year and published Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works. Pam’s new entrepreneurial venture centers on something from which all enterprises could benefit – a global perspective. What’s new, what’s now, what’s next What’s new: After 20 years at Intel, Pam…
  • 6 Ways to Measure Webinar ROI

    Shelby Britton
    25 Nov 2014 | 3:00 am
    Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey? Or how about training webinar series that are promoted and produced to ensure that new customers use the product and buy more (or renew) later? While the number of closed deals represents the ultimate goal for ROI measurement, there is more than one way to tackle webinar ROI. The bottom line (pun…
 
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    Online Marketing Blog - TopRank®

  • Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

    Lee Odden
    26 Nov 2014 | 8:30 am
    Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content Marketing is all about customers and providing them the information they need to inspire action. The themes that align buyer interests and brand goals as part of a content marketing strategy can inspire the focus of any content or media whether it’s…
  • How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

    Lee Odden
    25 Nov 2014 | 9:02 am
    A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was promoted to attract links and social shares to ensure a presence on crawlable social media platforms. But then organic traffic began to slow down in growth and eventually decline, despite following SEO best practices capable of the…
  • 20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

    Lee Odden
    24 Nov 2014 | 5:27 am
    On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land O’ Lakes, Thomson Reuters, Axonom and two Fortune 100 technology companies, presentations were given by Jaclyn Grossfield @jaclynanng, Casey Hall @CaseyHall_ and myself. While the Minneapolis / St. Paul…
  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
  • 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

    Lee Odden
    20 Nov 2014 | 5:42 am
    To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement. During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that…
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    Copyblogger

  • Against Attention: The Pre-Thanksgiving Manifesto

    Demian Farnworth
    26 Nov 2014 | 6:00 am
    Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too … Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the dark. But because of the nature of attention, you too can become a skyscraper. You too could rise out of the dark. Might not be one of the Manhattan variety. But it’s attention, no less. Be…
  • Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

    Brian Clark
    25 Nov 2014 | 9:00 am
    You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio. I asked Jay to be the first in a series of…
  • Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

    Yael Grauer
    25 Nov 2014 | 6:00 am
    Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you’ll naturally learn about their emotional states. But when you communicate with your audience, you need to strike the right emotional balance. In fact, getting heavy-handed with emotional appeal in your writing can backfire and potentially harm your credibility. The dangers of overstating the problem If you really know your readers, you know their pain points.
  • The ABCs of Landing Pages That Work [Infographic]

    Steven Lowe
    24 Nov 2014 | 6:00 am
    Landing pages are bread and butter. Landing pages never stutter. Landing pages are rhyme and reason. Landing pages stay in season. See what I did there? Rhymes help make learning fun and easy. And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online. So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages? An infographic that visually depicts each rhyme! Landing page rhyme time The ultra-creative Lauren Mancke designed this handy guide to…
  • How to Use Content Curation to Create a Recurring Revenue Business

    Brian Clark
    20 Nov 2014 | 6:00 am
    It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others. Sound strange? Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy: In this 49-minute episode…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Should You Send Holiday Newsletters?

    Patsi Krakoff
    20 Nov 2014 | 4:54 am
    Shortcuts to Newsletters Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog, a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity. Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, for the holidays, or any time of year, and then judge for yourself if it’s worth the time and effort (and money). Here’s a great example of what I hear: Patsi,…
  • Your Business Blog Sweet Spot: How to Find It and Keep It

    Patsi Krakoff
    13 Nov 2014 | 4:07 am
    Have you found your business blog sweet spot? In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. One way to understand their needs to is to know their online habits and interests. This will allow you to create blog posts that area engaging, and you can focus your content on the keywords…
  • The Biggest Mistake Business Bloggers Make (and how to avoid it!)

    Patsi Krakoff
    5 Nov 2014 | 7:22 am
    The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect. Bloggers are so passionate about their message and their expertise, they preach. They shout. They proclaim. They implore. They explain. They document and support their logic. But they forget about that old background tune that repeats in the head of all readers: “What’s in it for me?” Bloggers assume that their readers are like them and interested in the same things. How…
  • The Scariest Blog: No Personality

    Patsi Krakoff
    30 Oct 2014 | 5:19 am
    What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about whatthey know. They aren’t as good about expressing whothey areand whythey do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw…
  • Top 5 Content Marketing Blog Aggregators

    Patsi Krakoff
    22 Oct 2014 | 4:09 am
    Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself Create awareness of other sources for solutions to your readers’ problems Engage with other blog authors, build…
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    Influential Marketing

  • Black Friday And The Rise Of Retail Prostitution

    Rohit
    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
  • Why Facebook’s War On Marketing Is A Good Thing

    Rohit
    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • How To Be More Influential

    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • The One Thing Every Brand Needs To Build Trust

    Rohit
    9 Oct 2014 | 5:29 pm
    Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2. It is no wonder brands and advertising continually rate dramatically…
 
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    David Meerman Scott - Web Ink Now

  • Optimizing the Past: Content Lessons from the HubSpot Blog Team

    David Meerman Scott
    25 Nov 2014 | 1:36 pm
    Content drives action. Content is the best way to reach buyers. Content is King. (And President and Pope and Queen as well). So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then how does that content drive action and grow business? And what are the implications for ROI?
  • The Sales and Service Disconnect

    David Meerman Scott
    18 Nov 2014 | 7:15 am
    Here’s something curious: Many companies have completely different cultures and procedures for their customers depending upon which department is interacting with them. The manner in which salespeople engage potential new customers when trying to win new business is often light-years removed from how these same customers are serviced by the company only months later.
  • Charity: water Changes the Rules of Nonprofit Fundraising While Also Changing the World

    David Meerman Scott
    13 Nov 2014 | 6:42 am
    All organizations must start with an authentic and compelling story and communicate that to customers. This strategy is essential for companies, educational institutions, individuals, and yes, nonprofits too.
  • The Secret Weapon of Business Growth

    David Meerman Scott
    11 Nov 2014 | 11:09 am
    Throughout the year that I had been researching and writing The New Rules of Sales and Service, I had the pleasure of interviewing hundreds of people who are involved in serving customers. I was stunned by the number of them who revealed to me that they had turned their customer service function into a “secret weapon” of revenue growth!
  • I Was Successfully Stalked!

    David Meerman Scott
    6 Nov 2014 | 7:25 am
    I was “stalked” in a very polite and clever way by a team of Tufts University undergraduates who lured me to their class. Some background: My book The New Rules of Marketing and PR is used as a text in hundreds of universities around the world. I’m frequently invited to speak to the classes who use my book. While I’d love to be able to visit each class, that’s impossible. I do visit local universities in the Boston area on a pro bono basis when I can – over the years I’ve lectured at Boston University, Bentley University, Harvard Business School, and several others near my home.
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • How To Justify The Cost Of Your Content Marketing Program

    Jeanne Sachs
    21 Nov 2014 | 12:10 pm
    There really is no question mark around content marketing anymore.  Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers. EDELMAN BRANDSHARE 2014: A MANIFESTO FOR BRAND SURVIVAL is a study that proves the importance for brands to survive and thrive today and into the future. Two big questions that remain: 1) how to measure return on investment and 2) how to justify the cost of content marketing.  These are both questions you want and need to answer…
  • 5 Tips to Engage Your Audience With Visual Content

    DarahJ
    14 Nov 2014 | 12:23 pm
    People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use them in some way. Here are five tips to help you engage with your audience using visual content. Be Informative All visual content, be it a small static icon or an instructional video, carries a message. Remove it if it doesn’t carry a message because it is…
  • 7 Tips from Ann Handley on How to Create Ridiculously Good Content

    Summer
    14 Nov 2014 | 12:20 pm
    Do you ever wonder how you can write better, or better yet, how to hate writing less? How do you create engaging content that is truly going to drive business for your organization? I recently saw Ann Handley, renowned author and content marketing thought-leader, in the flesh at #MeshCon (I’m a huge fan of MarketingProfs). As the day’s keynote speaker, she opened up the Meshmarketing conference with a topic that really gets to the content marketing matter and that is to create ridiculously good content. Here’s what Ann has observed over the past couple of years: There is…
  • How to Eliminate the Bottlenecks of Content Marketing

    Summer
    9 Nov 2014 | 7:45 pm
    Our latest weekly #AtomicChat focused on the bottlenecks of content marketing and welcomed Brody Dorland, co-founder of DivvyHQ, as our special guest. The first question to kick off the conversation was to define the bottlenecks of content marketing that one may encounter. Brody, for DivvyHQ, listed 3 typical cases. A1: Lack of dedicated personnel. Reliance on content producers that have “day jobs” is a bottleneck waiting to happen #atomicchat — DivvyHQ (@DivvyHQ) November 4, 2014   A1a: You often don’t have a choice and SMEs will provide the meatiest content, but…
  • 4 Tips on How to Boost Engagement By Writing to Your Target Audience

    Lara Doig
    31 Oct 2014 | 7:29 am
    Now days, it seems like everyone is jumping onto the blog bandwagon. People are flocking to their keyboards to write about their interests, which are as diverse and varied as those who write them. But with so much information being created and shared, how do you ensure that you get noticed? Here are four tips to help you stand out and engage with your readers:  Know Your Target Audience When you’re creating content, you need to consider your audience’s interests. There are many ways to identify this but some key areas include age, education and profession. Try developing personas…
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    Conversation Agent - Valeria Maltoni

  • Thanksgiving

    Valeria Maltoni
    27 Nov 2014 | 2:50 am
    You can tell a lot about a person by analyzing the words and body language they employ when they talk. Words matter. A choice of terminology, composition -- how they string words into phrases and sentences, and body movement in addition to tone are rich with human data. Listen closely enough and you will detect someone's line of work, role, worldview, and personal culture from their style; this is the realm of observation, taking in clues that go beyond the sounds and modes of expression. The ultimate test whether there is consistency between what someone says and what they do -- the…
  • Secrets, Gossip, and Rumors

    Valeria Maltoni
    26 Nov 2014 | 2:45 am
    Noah Brier has an interesting bit about secrets# in which he quotes Peter Thiel on secrets (I go from Zero to Italian). Thiel uses gossip as an example of silly secrets. Maybe. Yet I like to look a bit more closely to what is behind behaviors. If you are in the business of behavioral change/impact, you should be interested in understanding how information spreads. In my research and work on influence over the years, I have come across the ideas of gossip and rumors as two ways people -- i.e. social animals -- use to connect with each other. The intent and place they come from vary slightly.
  • Overcoming the Three Most Common Challenges with Content Production

    Valeria Maltoni
    25 Nov 2014 | 2:45 am
    As consumers, it is easy to see how technology is transforming our experience by giving us the ability to research and compare options when it comes to product choices. Likely, the brands that win our preference strike a good balance between convenience, cost, and a compelling story. Research shows that by the time they click “buy” – physically, and online – people have done their due diligence. On average, individuals are 57% through their research process by the time they contact a sales person. Shoppers and customers using a web site and/or walking into a store are armed with…
  • Content Strategy for the Customer Journey: Marketing that Makes Business Sense

    Valeria Maltoni
    24 Nov 2014 | 2:45 am
    First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need.It takes into consideration a) how content is experienced -- for example, items like screen size, and considerations like mobility -- b) how it is delivered -- the technology managing it, and considerations about it becoming a pathway for collaboration -- and c) its governance, or the processes and corporate policies that determine the why, what, where, when, and who of content…
  • Digital Prescription for Building a Good Web

    Valeria Maltoni
    23 Nov 2014 | 4:21 am
    So SnapCash is really an identity play for ads and revenue for SnapChat and an ecosystem play for large mobile base for Square. Got it. — Bradley Leimer (@leimer) November 18, 2014 Making Sense: On the one hand we move through physical spaces like drones, by force of habit; on the other, we are becoming quite good at spotting differences that create an advantage for us. So far, it is a skill we are using mostly when shopping. How to Stop Annoying Behaviors and Handle Offensive People. Adam Grant: Dan Pink, is on a mission [...]. He’s the host of a new show on National Geographic called…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Bad Behaviors That Make Me a Better Project Manager

    Ariana Burgess
    25 Nov 2014 | 12:06 pm
    I have learned over the years that there are a few behaviors which are normally considered impolite polite or taboo, but are extremely helpful when it comes to managing projects and teams and getting things done. Saying NO: For a Libra, saying no is not easy. I like to have balance and harmony, make people happy. So saying no is often an exercise of will power for me, but it’s essential for keeping sanity. It’s taken me many years, but saying no for the right reasons has helped to protect myself, Portent, my internal teams and clients. Sometimes it’s saying, “No, we…
  • Allies, not rockstars: Influencer research for us mortals

    Ian Lurie
    20 Nov 2014 | 4:55 pm
    Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. K Cars: Bask in the awesome The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and me, though, need allies, not rockstars. Find rockstars you like. Then sift through their followers, looking for allies: Knowledgable, valuable, selective curators who…
  • 5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

    George Freitag
    19 Nov 2014 | 1:33 pm
    On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites that pass their “mobile-friendly test.” Portent: where all mobiles are welcome If this still doesn’t convince you, remember that mobile traffic is likely already exceeding desktop traffic and…
  • My (Insanely Large) List of SEO Tools & Other Useful Resources

    David Portney
    18 Nov 2014 | 10:42 am
    I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing, and often the depth and breadth is outstanding. I find this to be true online and offline – I read a lot of industry blog posts and attend many workshops and conferences and people are typically quite passionate about what they do; and that passion frequently translates into contributions…
  • Symbols in subject lines, AKA the resurrection of Wingdings

    Tracy Beach
    13 Nov 2014 | 1:08 pm
    I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us to bring back the Wingdings. I guess they’ve been rebranded a bit as Emoji’s, but in our hearts and minds we will all know they’re really just Wingdings, Wingdings 2 and Wingdings 3. And now they’re showing up in my inbox with increasing…
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    Marketing Interactions

  • The Power of the B2B Buyer's Perspective

    ArdathAlbee
    25 Nov 2014 | 1:36 pm
    I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them what they need. Salespeople are perfectly capable of using the tools available today to engage with prospects across all stages of the buying process. And they should be competent at all of those conversations. Marketers can…
  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    ArdathAlbee
    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
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    Brian Solis

  • The Gap Between Big Data and Big Insights: Turning data into engaging stories

    Brian Solis
    25 Nov 2014 | 7:56 am
    Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words “big data.” It’s almost as if I’m transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible monotone words. It’s not that big data isn’t important. Believe me, it’s the foundation for the…
  • Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way

    Brian Solis
    20 Nov 2014 | 8:51 am
      Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash. As usual, the deal was that I would be allowed to publish the foreword upon the release of the…
  • Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

    Guest Author
    17 Nov 2014 | 7:02 am
    Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming music. Spotify is not alone in this and certainly not the worst player by far (some could point to Pandora for…
  • Digital Transformation is About Empathy First and Technology Second

    Brian Solis
    10 Nov 2014 | 1:47 pm
    Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. - Real Time - Social Media- Mobile - Sharing Economy - Peer-to-Peer Economy - Maker Economy - Internet of Things - Crowd Funding/Lending This wheel of disruption keeps turning and the Butterfly Effect it unleashes with each revolution…
  • Curate This! We are the Network Now

    Brian Solis
    5 Nov 2014 | 9:06 am
    My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation. This is his second book and also the second time I’ve had the privilege to write his foreword. In fact, this time around, I wrote two. I’d like to share the first with you here. I’m sure I’ll publish the second at some point in the near future. and I wanted to share it with you I’ve known Steve Rosenbaum since the mid 2000s. We’ve worked together and over the years, we’ve grown to become great friends. Before we met in the real…
 
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    nick burcher

  • Band Aid Recut / Band Aid 53 - Do They Know It's Christmas? Recut to feature all 4 of the Band Aid songs!

    19 Nov 2014 | 5:24 am
    'Band Aid Recut' features all four of the Band Aid singles mashed together.  Band Aid 53 as it is also known features the original Band Aid single + Band Aid II, Band Aid 20 and the latest Band Aid 30! (along with a cheeky PS to Bono at the end...)Well put together and made to raise awareness rather than any profit, Band Aid 53 is another nice example of YouTube creativity...[The video description also features the message 'to donate £10 text AID to 70707.']Related posts Like this post?Then subscribe to regular updates from this blog -click here to use a Reader or click here to get…
  • Sainsburys Christmas TV ad 2014 supported by behind the scenes and 'making of' content

    16 Nov 2014 | 1:14 am
    Sainsburys Christmas TV ad, called 'Christmas is for sharing', has won many plaudits this year, with the grocery retailer's extended TV ad featuring a flashback to the First World War and the story of Christmas Day 1914.  Made with the help of the British Legion, it is well produced and aligned with the UK's current focus on Remembrance and marking the 100 year anniversary of the Great War:The Sainsbury's Christmas TV ad does not just live in TV ad breaks between popular shows though, there is also a wealth of content across other channels too. 1) Sainsbury's WebsiteThe Sainsbury's…
  • Elf Yourself 2014 at elfyourself.com - OfficeMax holiday tradition returns for 2014!

    15 Nov 2014 | 2:50 pm
    ElfYourself is back for 2014!  The traditional OfficeMax Christmas site has relaunched for 2014 and this year ElfYourself is available on Desktop and mobile.  813,240,609 ElfYourself elves had been created by the time this post was created and all over the world people are still engaging with the ElfYourself tradition!ElfYourself 2014 - this year on mobile too!ElfYourself users on PC can create their elves using uploads from Webcam, Facebook or Desktop and mobile ElfYourself users create their elves through an android or iPhone app.ElfYourself 2014 desktop uploadElfYourself 2014…
  • John Lewis Evil Penguin - #montythepenguin Horror remix!

    7 Nov 2014 | 5:02 am
    Yesterday saw the John Lewis 2014 Christmas TV ad released online and according to data from Unruly the John Lewis Christmas ad was shared 202,953 times in it's first 24 hours. The scale of this type of pre-seeding is growing every year and graphs in the Telegraph show the John Lewis 2014 Christmas TV ad shares by hour and the Facebook / YouTube sharing split:Shares of #montythepenguin John Lewis Christmas TV ad 2014I also like looking at the spoofs and mashups that inevitably accompany this type of campaign - it's another, albeit anecdotal, indicator of how well official content…
  • 3D printed band - world's first live 3D printed concert at Lund University

    23 Sep 2014 | 6:12 am
    3D printing (where real world objects can be created from plans using 3D printers) has been interesting me and a new example from Lund University in Sweden is very cool.In order to draw attention to the potential of 3D printing, Lund University professor Olaf Diegel has 3D printed a drum, a keyboard and two guitars.  A 3D band has been put together and members from Lund University's Malmo Academy of Music are about to perform the world's first live concert using 3D printed musical instruments!Each instrument is custom designed and created:3D printed drum3D printed guitar3D printed…
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    The Toad Stool by Alan Wolk

  • The Great Video Uprising of 2014

    25 Nov 2014 | 4:09 pm
    One of the great cultural shifts of the 2010s, one that has gone fairly unremarked upon, is the ascendence of video as our media of choice.Not for entertainment— that’s old hat— but for everything else, things that were usually written: directions on how to tie a bow tie. News stories. How-to guides. Even opinion pieces. You can see it in the search results when you have a technical question or want to learn something more about a current topic: there’s just a lot more video being produced.The reason I’m calling it a cultural shift is that we consume video in a very different way…
  • Two Things You Must Remember About Mobile Video

    4 Nov 2014 | 7:02 am
    1. While mobile video viewing is definitely booming, remember that many of the numbers you see also include at-home viewing over the home WiFi network. Which is very different than out-of-home viewing over an LTE network.  (And the stats are rarely split to show the difference between the two.)2. The reason more people watch video on their smartphones than on their tablets is that more people have smartphones than tablets. So raw number-wise, the smartphones are always going to come out on top.Stats are great and all, but it's always important to maintain a degree of skepticism as to how…
  • The HBO Dilemma

    30 Oct 2014 | 6:45 pm
    Last night, The Wall Street Journal confirmed what many of us had already suspected: that HBO has no intention of actually selling its new streaming service itself, but rather, is planning to outsource that function to either the MVPDs, who'll sell it as part of their broadband service or to device manufacturers like Roku, who’ll sell it as an add-on service.Either way, HBO is not going to get its hands dirty with things like customer service and bill collection.On the surface, the new OTT service should be a gold mine: HBO can price it below the cost of a monthly subscription through the…
  • The 800 Pound Monopoly In The Room

    28 Oct 2014 | 2:53 pm
    So today FCC Chairman Tom Wheeler came out with a widely praised announcement that for purposes of access to TV content, internet-based providers are now to be accorded the same respect as terrestrial and satellite based ones.His blog post (yes, the FCC has a blog) starts out with a memorable call to arms "Consumers have long complained about how their cable service forces them to buy channels they never watch" and then continues to lay out all the reasons why internet based companies should be granted the same access to programming that cable, telco and satellite companies now have. Wheeler…
  • The Great Unbundling

    20 Oct 2014 | 7:04 am
    With the announcement that CBS was offering a $6/month a la carte package coming directly on the heels of HBO’s announcement that it, too, was offering an a la carte solution, it’s tempting to think that we’re seeing the start of the unraveling of the TV industry, a point in time similar to the launch of iTunes and the dramatic effect that had on the music business.And while that may turn out to be so, I’d say it’s far more likely that we’re seeing a lot of testing of the waters.Let’s take a look at CBS. They’re a broadcast network, which means that technically their live…
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    Servant of Chaos

  • Oracle and the Future of Enterprise Software

    Gavin Heaton
    25 Nov 2014 | 3:27 am
    Constellation Research’s annual customer conference, Connected Enterprise is like no other conference you’ll have the pleasure of attending. It is two intense days of keynotes, forums and meetups. But it’s also immensely collegiate. Anyone you meet in the audience at this conference could have been presenting on the stage. In between sessions you will rub shoulders with startup innovators, enterprise CEOs, analysts, inventors and even artists. But if you were unable to make this year’s conference, some of the sessions are now available online. In this interview, R “Ray” Wang,…
  • Igniting Marketing Ideas at Firebrand

    Gavin Heaton
    25 Nov 2014 | 2:14 am
    Over the last couple of years, Carolyn Hyams has been building out the Firebrand Ideas Ignition blog as part of her role as Marketing Director for Aquent, Firebrand Talent and Vitamin T in Australia. With posts from the Firebrand team and a host of guest bloggers, it has become a great place to get the latest insight on topics from digital through to communications and marketing, with a touch of business and personal branding thrown in for good measure. Some of the best recent topics include: What to say and do after an employee resigns by Greg Savage The new skills you need for the digital…
  • Content Marketing in Australia 2015 – Are you creating content worth sharing?

    Gavin Heaton
    21 Nov 2014 | 8:23 pm
    At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australia posed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing Australian brands and marketers using content marketing as part of their strategy: Most people don’t say yes. They don’t. Because they’ve not actually created [content] to engage an audience, they’ve created it to get it out the door … It’s worth highlighting engagement on Facebook and marketing. There’s a big difference…
  • #Digitalks: Digital Disruption – how to thrive through change

    Gavin Heaton
    20 Nov 2014 | 4:05 pm
    Each quarter, Firebrand host a lunch time seminar for the Sydney marketing community. This quarter, hosted by Adobe, I presented on the topic of digital disruption – and how marketers and innovators can apply the principles of the lean startup to transform their businesses. We covered the three things you’ll need to pay attention to in order to build your business: Marketing innovation: How to think and act like a marketing-led startup to innovate your way to profitability Metrics: The key metrics that give you insight, focus, and control Momentum: How focused action yields data and…
  • Disrupting Banking? It happened in a snap

    Gavin Heaton
    19 Nov 2014 | 5:07 am
    When we think of banking, as consumers we rarely think of the complex mechanisms behind the scenes. We just think of our financial institutions as very large, powerful brands – rather than individual businesses that focus on deposits, investments, mortgages and loans, payments and clearing, risk management and insurance, broking etc. But the reality is far more complicated. Even within one area – like payments and clearing for example – there are several different dedicated systems. From cash to cheques, direct entry and EFTPOS to BPAY and credit cards and beyond, these systems ensure…
 
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    Web Strategy by Jeremiah

  • Massive Spreadsheet: Collaborative Economy Funding

    jeremiah_owyang
    21 Nov 2014 | 5:50 am
    Click on the above image, or you can advance to the SpreadSheet of the Collaborative Economy Funding, to see a mulit-tab analysis of funding, which I update on a regular basis.  Caveat: This sheet is incomplete: there’s data that people continue to submit to me, and also early stage funding is often not reported in public. The Collaborative Economy continues to be a darling of tech investors. In a few short years, these companies have received incredible funding, totaling nearly $7 billion across 169 startups, with no signs of it slowing, as startups continue to seek investors to raise…
  • Funding Comparison: Social Networks vs Collaborative Economy

    jeremiah_owyang
    14 Nov 2014 | 6:46 am
    Social networks were the first phase of digital P2P. They enabled anyone to create media and then share it. The Collaborative Economy is the second phase. It enables anyone to create goods and share what they already own. So, how similar or different are the funding amounts for these two movements? This post provides some insight. There are many ways to compare industries. I’ve conducted analysis on: adoption rates, attitudes, growth rates, and, in tech-heavy industry, funding rates. While investors have often known to be wrong, funding indicates bullish attitudes based on financial…
  • WSJ Essay: The Ups and Downs of Crowd-Based Resources

    jeremiah_owyang
    2 Nov 2014 | 3:24 am
    Below is my most recent essay to the WSJ Accelerator series, a dedicated section for the the fast-moving business audience. In this essay, I explore how we’re drinking our own champagne at Crowd Companies, by exploring and adopting crowd-based services. The Ups and Downs of Crowd-Based Resources Entrepreneurs today have no shortage of crowd-based services to augment their business models. Most people are probably familiar with Lyft and Uber, the ridesharing transportation services, but a large and dynamic industry of crowdsourced tools has emerged to help manage many aspects of running…
  • The Three Reasons the Collaborative Economy is Happening Now

    jeremiah_owyang
    30 Oct 2014 | 8:13 am
    Your customers are making their own goods in the Maker Movement and sharing their resources, rather than buying them from you! Do you know why? We’ve conducted pragmatic research via interviews and other methods to find out. Consumers don’t need to continually buy from traditional companies because they are making, sharing, renting and lending goods & services among themselves. [This rising behavior is being caused by three major trends: Social, Economic, and Technology drivers]   Analysis of Three Market Drivers: The Causes for the Collaborative Economy In the research…
  • Slides and Data: The Collaborative Economy Disrupts Revenue

    jeremiah_owyang
    26 Oct 2014 | 4:35 pm
    Below: see embedded slides, also on Slideshare Disruption Data: The Collaborative Economy Enables P2P Commerce from Jeremiah Owyang Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today, using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. This Collaborative Economy is forcing companies to rethink the relationship…
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    Drew's Marketing Minute

  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
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    Seth Godin's Blog on marketing, tribes and respect

  • The problem with problems

    Seth Godin
    27 Nov 2014 | 2:44 am
    We have limits. There are challenges, limited resources, people or organizations working against you. Your knee hurts, the boss is a jerk, the systems are down. We have opportunities. There are opportunities, new sources of leverage and ideas just waiting to be embraced. You can share something, give something, make something better. There are always limits, and there are always opportunities. The ones we rehearse and focus on are the ones that shape our attitude and our actions. How many times a day do you think about or announce the limits you face, the people who cannot be trusted, the…
  • The last minute glitch

    Seth Godin
    26 Nov 2014 | 2:55 am
    I got a note from Joni Mitchell yesterday.  Well, not just me. Everyone who got her new boxed set got the note. The note takes responsibility for some of the tracks on the CD not matching the order of the liner notes. Apparently, the brilliant artist needed more time, and cared enough about her work to re-arrange it until the last minute, and was brave enough to speak up and take responsibility. So, it's not just you. The last minute looms large. The glitch is in how we define the last minute. We can't make the feeling go away, but we can be clear about when the last minute…
  • A three-step marketing ladder

    Seth Godin
    25 Nov 2014 | 2:34 am
    Probably worth reviewing at your next marketing meeting (or every marketing meeting)... There's a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more.  Awareness is sexy You don't need to be known by everyone (or even most people) merely the right ones Awareness probably isn't as much of your problem as you think it is Awareness-seeking is addictive (and easy to measure) Education is the story we tell, the transfer of information and…
  • Sign your work

    Seth Godin
    24 Nov 2014 | 2:52 am
    We expect authors, painters and singers to identify themselves, to sign the work they do. And surgeons and lawyers as well. What about managers, committee members, engineers and everyone else who makes something? Who made this policy? Who designed this menu? Who approved this project? If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.        
  • The jobs only you can do

    Seth Godin
    23 Nov 2014 | 2:51 am
    One of the milestones every entrepreneur passes is when she stops thinking of people she hires as expensive ("I could do that job for free") and starts thinking of them as cheap ("This frees me up to do something more profitable.") When you get rid of every job you do that could be done by someone else, something needs to fill your time. And what you discover is that you're imagining growth, building partnerships, rethinking the enterprise (working on your business instead of in it, as the emyth guys would say). Right now, you don't even see those jobs, because you're busy doing things that…
 
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    Find and Convert » Optimize This

  • 8 Reasons to Ignore our New Website

    Bernie Borges
    18 Nov 2014 | 8:56 am
    After many months of planning our new website (more than we anticipated), we've launched it. But, why should you care? Seriously, you're super busy. So, rather than attempt to get YOU excited about OUR new website, I'm offering you these eight reasons to ignore our new website. The post 8 Reasons to Ignore our New Website appeared first on Find and Convert.
  • Is Social Media Marketing Still Relevant?

    Bernie Borges
    6 Nov 2014 | 11:24 am
    The "marketing" that a brand performs through social technology is becoming ubiquitous. In other words, it's becoming less about the "media" and more about the "social." It's transitioning from "doing" social to "being" social as an enterprise. And, it's transforming the employee from an invisible worker, to the new face of the brand. The post Is Social Media Marketing Still Relevant? appeared first on Find and Convert.
  • 6 Tips to Planning a Successful Webinar

    Michelle Berdeal-Skelly
    13 Oct 2014 | 10:00 pm
    Looking to reach and interact with your customers and prospects in an effective and low-cost manner? Webinars are a great way to reach that goal. However, planning a successful webinar can be intimidating and challenging for even an experienced marketing team. Here are 6 tips to help you plan a successful webinar event. The post 6 Tips to Planning a Successful Webinar appeared first on Find and Convert.
  • 3 Reasons Employee Advocacy is The New Marketing Paradigm

    Bernie Borges
    8 Oct 2014 | 10:05 pm
    Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach. The post 3 Reasons Employee Advocacy is The New Marketing Paradigm appeared first on Find and Convert.
  • HubSpot IntroducesSocial Sales CRM Platform

    Billie Ginther
    16 Sep 2014 | 2:05 pm
    HubSpot unveiled their intuitive and automated CRM platform at the Inbound Marketing Conference. The platform is designed to help sales teams build relationships with prospects and identify when the prospect is ready to engage in conversation. The post HubSpot IntroducesSocial Sales CRM Platform appeared first on Find and Convert.
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    solar news HubSpot

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
 
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    Occam's Razor by Avinash Kaushik

  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
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    SEO Copywriting

  • 6 Things to Check Before Turning In Your Final Draft

    Heather Lloyd-Martin
    20 Nov 2014 | 2:30 am
    Don’t submit your SEO copy until you check these 6 things! Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know? Ouch. I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline that falls flat. Or maybe the writer missed some keyphrase opportunities. Although the mistakes may be minor, they’re a red flag to your boss (or client) that you’re…
  • 9 SEO Copywriting Experts Share Their Top Tips

    Heather Lloyd-Martin
    13 Nov 2014 | 2:30 am
    Want to peek inside the busy brain of an expert SEO copywriter? Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice. Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me. (And big thanks to the eight copywriters who submitted their tips. You guys rock!) Kate Toon, Kate Toon Copywriter Don’t get hung up on exact match keywords: Mix…
  • 14 Must-Read SEO Copywriting Tips

    Heather Lloyd-Martin
    6 Nov 2014 | 2:30 am
    Read all about it! Lots of SEO writing tips here! If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.” You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy that converts like crazy. You may even manage an in-house or freelance team. In short, you wear a lot of different hats. All the time. Below are 14 of my favorite SEO copywriting tips and strategies. They span from how to create an in-house team to how to write great copy, fast. You can…
  • What Match.com Taught Me About First Email Impressions

    Heather Lloyd-Martin
    30 Oct 2014 | 3:30 am
    Did I just send an email with a major typo? I had one rule when I was on Match.com. If I saw misspellings, typos or the wrong form of a word (like “they’re” when he meant to type “there,”) that person was no longer a candidate. Harsh? Yes. But here’s my theory. First impressions count. If a person can’t spend two minutes proofing their email, they weren’t overly invested in meeting me in the first place. I thought of my “Match rule” after receiving an email from a possible vendor. I was searching for solutions and had asked some…
  • Do you suck at marketing your own site?

    Heather Lloyd-Martin
    23 Oct 2014 | 3:30 am
    Does your marketing make you think “yuck?” You’re not alone… During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea! Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled. You are a marketing ninja when it comes to your clients. Your own site…not so much. It’s funny how we neglect our own sites. We know how to help our clients. We can instantly see new opportunities and break down exactly how to make the necessary changes. Yet,…
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • 23 Reasons Why Businesspeople Love Podcasts

    Jay Baer
    24 Nov 2014 | 4:45 am
    Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? 1. We have two podcasts of our own: Social Pros and Jay Today 2. Podcast listening increased 25% last year in the United States 3. Increasingly, business people (especially marketers) are using podcasts to stay on top of trends because it’s the most time-efficient way to get educated. You can multi-task your podcast listening in ways you simply cannot with other forms of content. A ton more details below in our new infographic.
  • Does Your Content Pass the Resharing Test?

    Jay Baer
    21 Nov 2014 | 3:00 am
    Tweetable MomentsVisuals are the difference between being noticed and not being noticed.GuyKawasakiTweet This Cultivate Your Brand Cult Guy Kawasaki and Peg Fitzpatrick, the marketing power duo behind Canva‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless. Guy, for example, explains his re-share test: “You should post stuff that you believe your followers will find so compelling that they will share it to their followers.” And…
  • A Systematic 3D Approach to Brainstorming New Content Topics

    Chuck Frey
    20 Nov 2014 | 9:00 am
    If you’re like most content marketers, you’ve become adept at breaking your niche or market down into its component concepts and writing about them in exhaustive detail. But inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. One way to do this is to take a three-dimensional approach to the industry, profession, or niche within which you work. Picture three double-ended arrows: The first imaginary line points right and left, the second one…
  • Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

    Jessica Gioglio
    20 Nov 2014 | 3:00 am
    Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog, but is also available across various tablets and iBook for free. Viewing on Tumblr is recommended for its robust storytelling experience. Moving graphics and still images help the reader to visualize the novel, while sounds like music and a voice over narrative in synch…
  • Does Your Inbound Marketing Funnel Have Enough Room For Trust?

    Garrett Moon
    19 Nov 2014 | 9:00 am
    Do you remember the first time that you realized the true power of inbound marketing? I do. I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers. One day I got an out-of-the-blue email from one of those 50 non-profits. They wanted to talk about a consulting package. Within a week, I had closed the largest consulting deal that I had ever…
 
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    Blog

  • The Truth Prevails: Transparency in Crisis Communications

    12 Nov 2014 | 5:04 am
    “Tell the truth.”    “Say you’re sorry.” They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often forgotten as we get older. For PR and marketing professionals, transparency and accountability are not options; they are absolutes. This means learning the art of transparent communication that addresses issues, and defuses the situation with an action plan.
  • Advice For Marketers From PayPal’s Billionaire Founder

    4 Nov 2014 | 6:26 am
    This article was originally published on the Marketing Agency Insider blog.   Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future. Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. 
  • Content Marketing in the Sharing Economy

    30 Oct 2014 | 6:47 am
    At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel  (@mitchjoel), pointed out two trends that are changing the rules of modern marketing. Today’s consumer doesn't need to own. Why own when you can share, and increase cost efficiencies at the same time?  Two prime examples: the increasing popularity of shared music, like Spotify, shared spaces, like Airbnb and shared…
  • Marketing Automation Software: How Top Solutions Stack Up

    28 Oct 2014 | 7:25 am
    Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. 
  • Marketing Trends to Watch in 2015

    22 Oct 2014 | 7:15 am
    The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.
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    Social Media Explorer

  • How To Separate Strategies from Tactics

    Jason Falls
    24 Nov 2014 | 3:30 am
    I’ll be the first to admit, the first 6-7 years or so of my “marketing” career, I was a tactic-driven guy. While I had a notion of what strategies were, it was more of a, “just make sure you tie it all together somehow,” checks and balances, rather than actually thinking strategically. When I took the job of Assistant Athletic Director for Communications at Birmingham-Southern College, however, I had the idea that we should start with something bigger than a bunch of ideas. Research and reading reinforced that and my work as a PR guy in college athletics started…
  • How To Make Your Facebook News Feed More Relevant

    Jason Falls
    17 Nov 2014 | 6:47 am
    About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list. Now, this is quite hypocritical of me in many ways. I’ve always been rather open with my social connections, even on Facebook. I mean, I have more than one friend on Facebook named…
  • Searching for social ROI?

    Matt Hollowell
    12 Nov 2014 | 3:00 am
    I am pulling my hair out over here! It’s one of the absolute worst, most frustrating feelings one can have…losing stuff. You see, I have a computer cord that I only need about twice a year, and I always put it back in the same place when I am done with it. Because when I need it, I really need it. And it’s not here. It’s not in its place, and I’m in the process of tearing my house apart looking for it. It’s a totally helpless feeling. And if you are being asked to prove your social ROI…you know this feeling firsthand. But lucky for you, there’s help for your lost things. Keep…
  • 3 Tools to Discover How Much Authority An Influencer Really Has

    Marcus Ho
    11 Nov 2014 | 3:00 am
    In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts. Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet. When you…
  • G2 Crowd The Incredibly Useful Yelp of Business Software

    Jason Falls
    10 Nov 2014 | 9:00 am
    In 2011, after several years of writing reviews of social technology software platforms on Social Media Explorer, a business partner once suggested we should build a software review site and become the third-party, unbiased source for social technology reviews. Due to lack of bandwidth and capital, the idea was tabled for other short-term profit plays and it never happened. Thank goodness someone else had the bandwidth and funding to make it so, though. That type of site would be incredibly useful. And it’s now upon us. G2Crowd.com is just what we’d envisioned, but with a broader scope.
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    TheContentWrangler.com

  • Why Content Marketers Need to Know about Content Strategy

    Rahel Anne Bailie
    18 Nov 2014 | 9:43 am
    By Rahel Anne Bailie, Content Strategist, Intentional Design The term “strategy” is defined as “alternatives chosen to make happen a desired future, such as achievement of a goal or solution to a problem.” To borrow from the definition of management consulting, then, content strategy is the practice of helping organizations to improve their content performance, primarily through the analysis of existing content problems, and development of plans for improvement. A content strategy will assess an organization’s current state, understand the ideal future state, recognize where…
  • Virtual Summit on Advanced Technical Communication Practices, December 4-5

    Scott Abel
    16 Nov 2014 | 7:08 pm
    The Content Wrangler Virtual Summit on Advanced Technical Communication Practices takes place December 4-5, 2014. This free online event features eight one-hour presentations from some of the best and brightest in the technical communication field. Register today! Brought to you by BrightTALK.  The Summit will be recorded. Registrants will receive a link that provides on-demand access to the recordings. Sponsored by SDL, Astoria Software, oXygen XML Editor, Acrolinx, Logos, Scriptorium, and Oberon Technologies. Agenda December 4 – 9:00am PT Deep Dive: XML Structured…
  • Information Development World Pre-Conference Workshops

    Trey DeGrassi
    14 Jul 2014 | 8:53 am
    At Information Development World, we have nine Pre-Conference Workshops on Wednesday, October 22, covering a variety of topics related to creating exceptional customer experiences. Workshop size is limited to encourage deeper exploration and maximum time for discussion. All workshops run from 9:00am until 5:00pm with morning and afternoon breaks, as well as a lunch break. All workshops cost $500. Content Strategy in a Day Rahel Anne Bailie, Content Strategist, Owner, Intentional Design Content is only as smart as the content strategy behind it. What happens in the analysis phase informs…
  • 7 Original Ways to Use Tumblr for Content Marketing

    Rohan Ayyar
    8 Jul 2014 | 8:22 am
    By Rohan Ayyar One of the relatively newer social media platforms (Tumblr was founded in 2007), Tumblr has seen some spectacular growth in the last couple of years. With about 189 million blogs hosted on Tumblr, 93 million new posts every single day, and about 42% of the entire domestic traffic of the United States visiting Tumblr blogs, it is well and truly a force to reckon with. If Tumblr’s usagestatistics are impressive, its user statistics are even more so. The omnipresent Neil Patel points out on QuickSprout that 65% of Tumblr users have a college degree, with 56% having some sort of…
  • To Reach A Global Audience, Consider Writing For Computers First, Humans Second

    Scott Abel
    3 Jul 2014 | 6:35 am
    By Scott Abel, The Content Wrangler Scott Abel Ninety-six percent of the world’s consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That’s why many US firms have their sights set on emerging international markets. They’re developing partnerships and setting up shop in nations around the globe. It’s an exciting time. The opportunities are many. But, in a global economy, getting the right content to the right people at the right time in the right format and…
 
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    Rex Hammock's RexBlog.com

  • A Clearer View of the Future of Google Glass

    Rex Hammock
    15 Nov 2014 | 12:32 pm
    (See Update) November 14, 2014, via Reuters: Of 16 Glass app makers contacted by Reuters, nine said that they had stopped work on their projects or abandoned them, mostly because of the lack of customers or limitations of the device. Three more have switched to developing for business, leaving behind consumer projects. Last year, I observed in a post–one that included an email exchange  with Don Norman of Nielson-Norman and author of The Design of Everyday Things–that I believed the product release of Google Glass was bungled by Google. As much as I’m a fan and customer of…
  • For Long Time Readers of RexBlog, a Flying Car Video

    Rex Hammock
    3 Nov 2014 | 6:26 pm
    First: A Flashback to the year 2006 when I blogged all year about stories I’d see regarding flying cars. The truth is, you could pick out any year and read just as many articles about people who are going to start having a commercial version of a flying car next July. For some reason, next July is always far enough in the future so reporters will forget to check back in. Anyway, I just saw this and thought it was too 2006 to pass up. At least they didn’t claim it would be available next July. Related posts: The flying car I don’t expect to see anytime soon (but I keep…
  • Review: The Podcast “Serial”

    Rex Hammock
    3 Nov 2014 | 11:40 am
    This is the post where I am officially joining the quickly-expanding fan club of Serial (Website | iTunes), the new audio podcast spin-off from Ira Glass’s public radio program, This American Life. It joins Chicago’s WBEZ’s incredible lineup of podcasts that are setting a high standard for the production and distribution of media that are opening eyes (but more importantly, ears) for a coming revival of audio programming unmatched since the golden age of radio (which I’m not old enough to recall personally, despite rumors to the contrary). Unlike This American…
  • Top Ten List of Reasons to Ignore Top 10 List Blog Posts

    Rex Hammock
    1 Nov 2014 | 2:38 pm
    Here are the top ten reasons to avoid blog posts that are top ten lists. They are boring and repetitive.. They are obvious. No one reads past #3. So bloggers make up stuff from 5-10. Moses. Now there was a great list writer. A grocery shopping list is good to have. A grocery shopping list is good to have. Did you notice #7 repeated #6? No one else noticed it. They are boring and repetitive. Related posts: Scoble’s A-List Top one list of list-thing I always look forward to this time of year Lists of blog lists
  • When Responsive Design Meets SEO Headline Writing

    Rex Hammock
    1 Nov 2014 | 7:06 am
    In the olden days of print, there was a term called “orphan ” that referred to a headline or paragraph with a lonely word dangling on a line by itself. The copy editor would rewrite it “to get rid of the orphan.” (For a discussion of widows and orphans, see: http://www.magazinedesigning.com.) Today, when we all read our news on various size screens on sites with “responsive design,” the headline length is not measured by “size” but by its relationship to the width of a container that I’ll just call “a column” (i.e., 100% of…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • 7 Ways to Give Thanks as an Article Writer

    Courtney, Member Support Manager
    26 Nov 2014 | 1:02 pm
    Have You Thanked Your Readers Lately? With the holiday season in full swing, it’s important to reconnect with family members, enjoy good food, and most importantly, give thanks. On the business end, it’s essential to reflect on ways to thank your readers, customers, and niche followers. Giving thanks is a win-win for you and your audience because both sides feel the positive energy through the message. If you’re looking for ideas to accomplish this, we have a few to consider. It’s the perfect time to show others how much they mean to you. Seize the opportunity! 1. Send a Thank You…
  • How to FAIL at Network Marketing on Social Media

    Courtney, Member Support Manager
    20 Nov 2014 | 9:05 am
    Social Media Opens Doors – Don’t Let Them Slam in Your Face! When it comes to business, social networks are an amazing communication tool. They connect new relationships and re-kindle the old. They facilitate conversation, help organize events, and spread information. They can even be a great place to promote your business… when you do it correctly! If you’re active on a social network, such as Facebook, you may know a person who uses it to SPAM their business promotions. They push their products, invite you to countless events, pretend to be genuine, and simply plug your feed…
  • 5 Ways Reading Can Help Generate Content Ideas

    Courtney, Member Support Manager
    7 Nov 2014 | 7:05 am
    Out of Ideas? Start Reading! Every day we are constantly reading. We read emails, text messages, news articles, street signs, product packages … the list is endless! In all of the reading we do, we can use it to our benefit to see things from a new angle and write about what we read. Recently we published a blog post titled, ‘5 Ways Reading Can Encourage Better Writing Techniques.’ The blog post discussed the value of reading in order to improve your techniques as a writer. In this post, we are going to cover ways that reading can help you generate ideas for your article writing. Use…
  • Trick or Treat! Quit Tricking Your Audience into a Bad Experience!

    Courtney, Member Support Manager
    29 Oct 2014 | 10:00 am
    Are You Scaring Your Readers? October 31st is Halloween in the United States. It’s a time of year that’s fun to scare unsuspecting friends or “trick or treaters” with frightening masks, creepy costumes and spooky decorations. Let’s pretend it’s Halloween in the world of article writing. Can you think of things that would turn away readers? Perhaps it’s terrifyingly long, never-ending articles, bone-chilling topics, or maybe an in-your-face startling approach. As an Expert Author, you should avoid any alarming tactics that will disturb your audience. It’s crucial to practice…
  • The Rules of Capitalization

    Courtney, Member Support Manager
    24 Oct 2014 | 9:20 am
    Uppercase or Lowercase? Learn the Case! The definition of capitalization is fairly simple. It’s the practice of making certain letters uppercase, or capitalized, when needed. Knowing when to use proper capitalization isn’t as simple, especially for non-native English writers. When it comes to capitalization, it’s important to use the correct case because it lends to your credibility as a writer. If an article contains excessive capitalized words in unnecessary situations, it will send a message of inexperience to the reader. If a brand or proper name isn’t capitalized, it could send a…
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    Pybop: Exceptional Web Content for Exceptional Businesses

  • When Internal Content Competes

    Shelly Bowen
    13 Nov 2014 | 2:46 pm
    It’s possible — very likely in fact — that the content you are responsible for relies on the content that other people are responsible for (and visa versa). Especially if Read MoreThe post When Internal Content Competes appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • When Content Strategy Best Practices Fail

    Shelly Bowen
    8 Sep 2014 | 12:10 pm
    Forget What You Think You Know After working with so many companies on content and content strategy over the last 10 years, patterns emerge. This has given me some confidence. Read MoreThe post When Content Strategy Best Practices Fail appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Your Customers’ Path to Purchase: A Birdwalk or Cakewalk?

    Shelly Bowen
    14 May 2014 | 10:42 am
    I met with a new client to talk specifically about core messaging priorities and how they align with the business’ and customers’ needs. But we went on a bit of Read MoreThe post Your Customers’ Path to Purchase: A Birdwalk or Cakewalk? appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Dear Client, You Are AWESOME

    Shelly Bowen
    13 Mar 2014 | 12:02 pm
    Dear Client, You are awesome. Your deadlines are insane, and truly impossible to pull off with any sense of confidence. And yet still, awesome. You do know that one thing Read MoreThe post Dear Client, You Are AWESOME appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Most Popular 2013 Content Strategy Posts

    Shelly Bowen
    2 Jan 2014 | 12:52 pm
    Out of curiosity, I checked Pybop’s analytics to see what was on everyone’s mind in 2013. Here are the top three most popular Pybop posts — a surprise to me! Read MoreThe post Most Popular 2013 Content Strategy Posts appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
 
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    Straight North Internet Marketing Blog

  • Useless SEO: No Call Tracking

    Brad Shorr
    26 Nov 2014 | 6:17 am
    What you will learn: Why your SEO campaign will fail without phone call tracking. Who should read this article: Sales and marketing leadership. Most Search Marketing Firms Are Doing It Wrong In a recent PPC study, Search Engine Land reported that 54% of search marketers don’t track phone conversions from their campaigns. This is true even though the same survey revealed that 63% of those surveyed said, “phone leads are as valuable or more valuable than Web conversions.” Do you know what surprised us? The fact that 37% of those marketers did NOT think phone leads are as valuable or more…
  • A Web Design Company Without Copywriters Can’t Help You

    Brad Shorr
    19 Nov 2014 | 4:13 am
    What you will learn: Why your Web design company needs on-staff copywriters. Who should read this article: Company leadership, marketing management. Your Site’s Content Is More Important than Ever There are two reasons why website content is more important than ever: People and Google. Conversion: People Want Great Content People are discriminating, hard-to-please consumers of Web content. In the old days, people tolerated mediocre content. Today, if content isn’t relevant, compelling, authoritative, easy to read and useful, site visitors go elsewhere. Here’s why: Older people no longer…
  • Lead Validation: The Secret To Successful SEO Campaigns

    Brad Shorr
    12 Nov 2014 | 5:59 am
    What you will learn: Why you are overestimating the results of your SEO campaign. Who should read this article: Company leadership, sales management and marketing management. Don’t Be Misled by Lead Inflation “Hello, ABC Corporation. How can I help you? “Um … I was calling my girlfriend. I think I got the wrong number.” Do you know what most SEO companies call this conversation? A sales lead! Here’s another scenario. One of your customers uses Google search to get to your website. She uses your site’s contact page form to check the status of a pending order. Congratulations –…
  • SEO Truths Revealed: Rankings Mean Nothing

    Brad Shorr
    5 Nov 2014 | 4:11 am
    What you will learn: Why rankings have little or no significance. Who should read this article: Company and marketing leadership. An Absolute Truth: Rankings Are Relative One way to spot an unethical SEO company is if it promises “higher rankings.” While rankings used to matter a lot, today they don’t matter at all. In days gone by, a Web page had a definite position on a single search engine results page (SERP) that was consistently visible to all search engine users everywhere. A page’s ranking position was nearly absolute. Today, a page’s ranking position is relative, changing…
  • Your Web Design Firm Should Be Focused On Lead Generation

    Brad Shorr
    29 Oct 2014 | 4:24 am
    What you will learn: How to select the right company to build your new website. Who should read this article: Company and marketing leadership. Design Is Important, But … When a company builds a new website, it may become obsessed with one element of the project: design. Beware! If the site is being built to generate leads, an obsession with design will reduce or even destroy its effectiveness. Not that design isn’t important – it is. But design, as well as all other aspects of the site, must be evaluated through this lens: Will this design element (or this content, or this…
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    Jeff Korhan

  • Content Marketing Tools: How to Get Relevant Website Traffic

    Jeff Korhan
    21 Nov 2014 | 1:30 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of the tools will be listed in the show notes below, so just site back and learn as Ian reveals his go-to…
  • Inhabit One Social Media Channel

    Jeff Korhan
    20 Nov 2014 | 10:10 am
    Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly…
  • Relationship Focused: How to Successfully Run Any Business

    Jeff Korhan
    14 Nov 2014 | 3:45 am
    Listen to the Episode Below (0:31:08) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 17 of This Old New Business weekly business podcast with Jeff Korhan. Marty Grunder is the founder and owner of Grunder Landscaping, the largest company of its kind in Southwestern, Ohio. In addition to running that multi-million dollar business, Marty is also a successful author, business speaker, and consultant. What’s his secret to successfully running two businesses AND having a happy home life? Listen…
  • Value Your Fanbase: Marketing Lessons from Taylor Swift

    Jeff Korhan
    10 Nov 2014 | 8:17 am
    Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there are important marketing lessons to be learned from this for mainstream businesses like yours and mine. Lesson #1 – Grow Your Audience If you are not familiar with Spotify, Rdio, and other music streaming services, they deliver popular music for free or a small monthly fee. This introduces the artists’ music to…
  • Content Strategy: Get Ready for The Next Generation of Social Media

    Jeff Korhan
    7 Nov 2014 | 6:58 am
    Listen to the Episode Below (0:36:13) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 16 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. He is the owner of Flyte New Media, a digital marketing agency that he has owned for over 17 years. Rich not only demystifies social media and content marketing, he offers practical tips for budgeting your investment of time and money to its accomplishment, whether you do the work in-house or hire…
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    Content Mastery Guide

  • Business Blogging Etiquette: How to Properly Use and Share Other People’s Ideas

    Linda Dessau
    17 Nov 2014 | 7:10 am
    © Minerva Studio – Fotolia.com So you’ve started a business blog – congratulations! Now you can provide valuable information to prospective customers and keep your website fresh with new content. If you’re like most of us, though, you may sometimes struggle to come up with that content. One strategy I recommend to business bloggers is to continually read industry news as well as other blogs about your topic. This is bound to spark new ideas for you to write about and share. When you use someone else’s post as a springboard for your own, you help your readers connect with new…
  • How to Customize Your Blog Post Excerpt to Attract More Readers

    Linda Dessau
    10 Nov 2014 | 8:10 am
    © leungchopan – Fotolia.com A blog post excerpt is a brief summary of your blog post. Depending on your blog settings, this text is displayed in lists of posts and pages, such as: Search results pages – both on your own site and on search engines such as Google Category pages – if readers are interested in a particular topic, they may click on a category name in your sidebar or at the top or bottom of an individual post – when they do, they are taken to an archive that lists all posts in that category (the same applies to tag pages) Monthly archive pages – while I don’t…
  • When Your Business Blog Loses Focus, You Lose Readers

    Linda Dessau
    20 Oct 2014 | 7:39 am
    © tang90246 – Fotolia.com People read business blogs to get useful information. They want that information in small, shiny nuggets mined from the blogger’s best thinking. When bloggers don’t focus sharply on a topic, readers can’t easily find information they can use. Business blogging has the same requirements as other business communication such as reports and proposals. Readers expect a focus and a purpose. Without them, people’s minds will wander off the screen or the page, and writers will not accomplish their goals. These opening statements are from Lynn…
  • Business Blogging: Is Sidebar Clutter Sabotaging Your Results?

    Linda Dessau
    29 Sep 2014 | 8:17 am
    © Gang – Fotolia At home, we often don’t see clutter building up around us because we’re looking at it every day. We have a “system” and we know exactly what every pile or piece of paper is, yet the overall effect looks like a disaster zone. The same may be happening on your business blog. There are so many cool options for adding content to your business blog sidebar. But just because you can do something, doesn’t mean you should. You may have good reasons for everything you’ve added to your sidebar, but when you put it all together it can add up to clutter. The dangers of…
  • 3 Secrets of Business Blogging for Busy People

    Linda Dessau
    9 Sep 2014 | 8:25 am
    © jesadaphorn – Fotolia.com A client asked me to write a guest post that would take his readers behind the scenes of his blog. As a busy executive VP, he wanted to answer a common question: “How do you find the time to blog every week?” Ultimately, he decided not to reveal his biggest blogging secret (that he uses a blog ghostwriter), so I reworked the post to give you the benefits of our blogging experience. While some people question the ethics of ghost blogging, what I do is take my client’s ideas, words and expressions, and put them together into a blog post written in his…
 
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    SchneiderB.com

  • Lead Nurturing for Schools

    Brendan Schneider
    26 Nov 2014 | 8:02 am
    The modern admission office has become very automated. By leveraging technology admission officers have been able to do more with less resources: staff, money, and time. The infusion of technology and automation doesn’t have to mean the disappearance of the ‘personal’ touch that all admission offices hold in high regard. This is where lead nurturing […] You just read Lead Nurturing for Schools which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings

    Brendan Schneider
    4 Nov 2014 | 2:00 am
    In my opinion the traditional admission funnel is broken. I believe this for two reasons: 1. The Rise in Ghost Inquiries Ghost inquiries are those inquiries where the first point of contact with the prospective family is when they submit their application. The implications of ghost inquiries are huge. Sure it was great that you received the […] You just read The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from…
  • 16 Ways to Do Your School’s Website Wrong

    Brendan Schneider
    29 Oct 2014 | 6:41 am
    Charter schools, Virtual schools, Private schools…every school needs a quality website. It’s part of your marketing program. How do you think parents find you? And what do you think they base their first impression of your school on? Like it or not, somewhere along the line you are going to have to work with a […] You just read 16 Ways to Do Your School’s Website Wrong which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • 8 Reasons Why I Love Canva

    Brendan Schneider
    14 Oct 2014 | 10:32 am
    I have been blessed with fortuitous timing in my professional life. Time and time again opportunities have presented themselves at the exactly right time, exactly when I needed to them to in order to solve problems or issues I’m currently dealing with. This past winter I finished reading Jab, Jab, Jab, Right Hook: How to […] You just read 8 Reasons Why I Love Canva which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
  • Step 4: Fill In The Details – School Marketing Plan Challenge

    Brendan Schneider
    7 Oct 2014 | 5:32 am
      In final step of the School Marketing Plan Challenge you are going to fill in the details of each goal using the information that you completed in Step 1 and Step 2. Here is how to accomplish Step 4:   Phase 1 In Mindmeister begin by dragging Initiatives and Marketing Channels to be under […] You just read Step 4: Fill In The Details – School Marketing Plan Challenge which is being stolen from the RSS feed of %%sitename%% - (We sure hope this theft of our content doesn't trigger an Unnatural Links warning from Webmaster Tools!)
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    The Content Lab

  • The Content Lab is now Great Finds

    27 Nov 2014 | 3:58 am
    The Content Lab is now Great Finds: The Content Lab was established to bring brands, media companies and agencies together to explore the future of content marketing. All this great thinking now exists on the Great Finds blog, so please follow us there. Or follow iCrossing in our other social spaces.
 
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    GeorgePasswater.com

  • An Email Marketing Horror Story to Learn From

    George
    25 Nov 2014 | 1:02 pm
    Once upon a time, there was a business owner who couldn’t figure out why his email marketing campaigns were not performing like he thought they should. He thought he did everything right, from writing the email to sending it out through his fancy email provider. Yes, to him, it was perfect, but unknown to the business owner, there was an underlying darkness that was the cause of his ill performing email campaigns. It stayed in the shadows, lurking and sabotaging the business owner’s efforts. The name of this vile and disturbing entity was poor planning. AHHHHHHH!! Don’t sound evil to…
  • How Nothing Helps Your Content Marketing

    George
    12 Nov 2014 | 11:18 am
    I want to share something I thought of the other day about coming up with content ideas. Why did I think about this? I got this question from a email subscriber: “George, I’m at a loss for coming up with new ideas for content. How do you come up with ideas?” That’s a good question, my friend. Here’s one thing that came to me right away. Ever watch the show Seinfeld? You know, the show about nothing? Did you know something about nothing can help you create a lot more content? When someone asks me about coming up with ideas, this one really sticks out for me. Nothing? George, have…
  • Content Marketing Tales: Stay Away from Blood Sucking Clients

    George
    4 Nov 2014 | 3:41 am
    This past Friday was Halloween and it got me thinking about all the ghouls and other baddies lurking around. Not only in a trick or treat scenario, but also those in business, too. What do I mean? Let me spin ye a tale of a scary client and how I put a stake in him. Once upon a time, I received a prospect email. He asked me to talk to him about some email marketing and content marketing services. Nothing out of the ordinary and the pay was quite good. The problem was this: the client, was, well, a potentially blood sucking parasite that didn’t “get” it. Usually, I stay away from…
  • 4 Lead Nurturing Tips for Increased Revenues

    George
    31 Oct 2014 | 8:01 am
    All prospects are not created equal. Not all want to buy right away and move into the qualified status. For these lead types, lead nurturing campaigns give prospects and marketers what they’re looking for – more conversations and higher probability of buying relevant products or services. If you’re living in the day of interruption marketing to put more prospects into the sales cycle, you’re going down the wrong path. Today, you have more savvy buyers and most don’t want your interruption marketing speak. They want information and lots of it, in most cases. Then, when they are ready…
  • Lead Generation: Think Differently For More Leads

    George
    16 Oct 2014 | 11:08 am
    Are your lead generation efforts lacking? Are you not sure why you don’t get as many leads as you should? You might be doing the same things again and over again. If these strategies don’t pan out, you need change your views and try something different. For example, are you not getting the sales and clicks from your email marketing or your on page time for your blog posts are low, change things up. This means thinking differently about your marketing and finding different ways to generate more leads and convert them into sales. Try some direct mail – In today’s online world, not too…
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    Content Marketing for Technology

  • 5 Reasons to Read Epic Content Marketing

    Anne Janzer
    19 Nov 2014 | 10:28 am
    Every 1.6 seconds, someone publishes another blog post about content marketing. Okay, I made that statistic up, but reality cannot be far off. Isn’t there enough out there already on the topic? Indeed there is. There may be too much written about content marketing, and it’s not all helpful. The Wall Street Journal apparently equated content marketing with native content. Others call it brand journalism. Another blogger called it a glorified term for blogging. I’ve contributed to the noise myself with this blog post on Content Marketing vs. Marketing with Content. We may be spending…
  • Stop Stealing My Attention!

    Anne Janzer
    4 Nov 2014 | 10:20 am
    If you believe that attention is valuable currency in today’s world, then advertisements that force themselves on our attention are like people stealing money from our pockets.    by  dullhunk    Interrupt-driven advertising or marketing is becoming less effective as we find ways of ignoring the messages that don’t interest us. As a business model, interrupt-driven advertising is fading fast. And when advertisers insist on our attention – whether by raising a volume level, disabling fast-forwarding, or other schemes – it can work against the brand image they’re…
  • Content Marketing vs. Marketing with Content

    Anne Janzer
    22 Oct 2014 | 10:11 am
    Content has always been a part of marketing. B2B technology marketing in particular relies heavily on content like white papers, demonstrations and case studies to explain the technology. This fact leaves some marketers wondering about the distinction between marketing with content and content marketing. To my mind, the difference lies in two key areas: strategy and perspective. Not just content: strategy I’ve heard it said that content marketing is simply another term for blogging. Yikes. That’s like saying that running shoes are a fitness training regimen. Blogging is a key…
  • Another Book Review of Everybody Writes

    Anne Janzer
    13 Oct 2014 | 10:05 am
    You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf of brands. The blogosphere is awash with rave reviews – there’s no need for me to add another. (Read Doug Kessler’s entertaining review of the reviews of Everybody Writes – that’s how many reviews there…
  • Improve Your Customer Focus with 4 Simple Questions

    Anne Janzer
    2 Oct 2014 | 10:14 am
    The better you know your customers, the easier it is to create the content that they find valuable and engaging. The recent B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America study by MarketingProfs and the Content Marketing Institute asked B2B marketers about their challenges. What’s the #1 problem? Creating engaging content. Read more in the MarketingProfs article. The first challenge of creating engaging content is to understand the audience. “Engaging” is in the eye of the beholder. Focus on your target audience Content marketing practitioners…
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    Content Science

  • Sneak a Peek at the New Content Science Space

    Colleen Jones
    24 Nov 2014 | 5:02 am
    Not long ago, we hosted an open house for select local clients to unveil our new space here in Atlanta, GA. Curious? Here’s a glimpse of our headquarters at 1190 West Druid Hills, Suite T-50. Content Science Open House from Colleen Jones  
  • Scalable Content Strategy: Is It Just a Nice Idea?

    Colleen Jones
    18 Nov 2014 | 11:59 am
    I had a blast kicking off Content Strategy Applied USA yesterday in San Jose at eBay. (You know I can’t resist a good rhyme.) In my keynote presentation, I tackled the kicker of content strategy. After you have a successful pilot, how the heck do you scale it across, screens, channels, markets, or more? Is scaling viable? Is there really a payoff? What are the challenges to operationalizing scalable content strategy? How can we start overcoming them to have omnichannel experiences? It’s easy to feel stuck after thinking about those questions. My goal was to help get us…
  • Content Science Principal Colleen Jones to Present Keynote Speech at eBay’s Content Strategy Applied Conference

    Kevin Howarth
    17 Nov 2014 | 2:05 pm
    Atlanta Ga., Oct. 29, 2014 – Author, Content Science Principal, and ContentWRX Cofounder Colleen Jones will present the opening keynote address at eBay’s upcoming content strategy conference. Jones will open the Content Strategy Applied conference on Monday, Nov. 17 at 9 a.m. with an address on scaling content strategy. The session will lay out a vision and principles to help midsize and enterprise organizations scale content strategy across products, brands, channels, markets, and more. “Content already represents at least a third of marketing budgets for many organizations,”…
  • Successful Content Marketing Is Not Rocket Science

    Kevin Howarth
    13 Nov 2014 | 7:40 am
    Joe Pulizzi According to Joe Pulizzi, Founder of the Content Marketing Institute, B2B enterprises tend to operate on the “follow the leader” mentality. If one big mechanical engineering company starts using a specific content platform, all of their competitors say, “We’ve got to use that content platform.” Then everyone starts using similar content platforms. But the Content Marketing Institute’s recent B2B Content Marketing research for 2015 suggests that enterprise content marketers need to be leaders—not followers. In this discussion, Pulizzi draws out some of the most…
  • Connecting the Dots Between Lead Generation and Content Strategy

    Kevin Howarth
    6 Nov 2014 | 10:10 am
    Ryan Johnston Connecting lead generation and sales to content might seem like the Holy Grail of content strategy and content marketing, but that connection is often hard to define. And especially when users perform a variety of complex tasks—discovering your brand for the first time, researching solutions, or actually buying—it’s often difficult to pinpoint if, and when, content nudged the buyer in the right direction. Ryan Johnston makes a living studying that Holy Grail of connecting lead generation and sales results to content. He’s the Demand Generation Manager at the…
 
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    Jontusmedia

  • That OMG Moment in Marketing

    Jon
    17 Nov 2014 | 4:24 am
    I wanted to talk about that moment when you run digital marketing campaigns for your company and you start to think things aren’t working. I think we’ve all been there. This is my take on how to get a handle on it, where to go and what to do. Give yourself a treat! Listen to Online Marketing Communications #podcast at http://t.co/5LAohdThhU — Jon Buscall (@jonbuscall) November 17, 2014 Transcript [0:01] [intro music] Jon Buscall: [0:07] Hello, it’s Jon Buscall here from JontusMedia.com and Stockholm, Sweden. Thanks very much for coming on to listen to this show. This…
  • 10 Things Every Bootstrapping Marketer Should Do

    Jon
    7 Nov 2014 | 2:37 pm
    People often ask me for advice if they’re bootstrapping their marketing and want to go it alone on a minimal budget. On the show I discuss the ten things I consider must-dos. 1. Master WordPress 2. Have a goal 3. Measure – everything 4. Learn Analytics 5) Rind the right tools 6) Create brand personas 7) Think differently 8) Be reflective 9) Relax about SEO 10) Build meaningful relationships Links Mentioned in the Show: Beyond the Business Card Podcast Web hosting by Media Temple – affiliate Blogvault Twitter Analytics Lynda.com LeadSocial – Facebook analytics Raven –…
  • Is There a Quick Fix to Marketing Meltdown?

    Jon
    18 Oct 2014 | 6:02 am
    Is your marketing not generating enough leads? Are you not talking to enough prospects? Are visitors to your website bouncing away in an instant? Are you under pressure from your boss, my partner or yourself to increase revenue? For many marketers the clock is ticking ! Episode 133 looks at the key issues that we see crop up time and again when it comes to a site under-performing: poor page load times dodgy design unclear branding and messy messaging. I’ve tried to put the focus of the show on what you can think about if you’re bootrapping or responsible for handling this yourself…
  • Blogging Best Praxis Discussed

    Jon
    10 Oct 2014 | 11:08 am
    Emma Triplett from Old Town Hypnotherapy put out a request last week which was the prompt for this week’s episode of the podcast. @jonbuscall Jon, can you do a podcast about Blogging best practice, lot of conflicting info, up to date clarity would be helpful. Ta — OldTownHypnotherapy (@Oldtownhypno) October 7, 2014 In the show, I discuss my resistance to talk about “best praxis anything”, instead outlining where I think we need to focus when using blogs as part of an integrated marketing campaign. First and foremost, our emphasis has to be on selecting the strategies…
  • Communication, Not Marketing, is at the Heart of Social Media

    Jon
    4 Oct 2014 | 3:42 pm
    Annette Schwindt from Schwindt-PR is this week’s guest on Online Marketing & Communications. Annette SchwindtI’ve known Annette, who is based in Bonn (Germany), for 7 years. We first connected when I translated Norwegian author Pål H. Christiansen’s Drømmer om storhet and she was doing some work for Pål. We got talking and I suggested Annette investigate what she could do with a blog. She did and she has gone on to establish herself as a leading blogger and thought-leader on social media in Germany. Today she is a highly regarded digital communications consultant and…
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    Industrial Marketing Today

  • The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

    Achinta Mitra
    20 Nov 2014 | 1:53 pm
    It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. I often hear my clients tell me they know their customers very well. They can [...] The post The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my…
  • Industrial Website Redesign: Content Before Design

    Achinta Mitra
    3 Nov 2014 | 11:55 am
    Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [...] The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Content Marketing for Industrial Companies – Authenticity is Mission Critical

    Achinta Mitra
    17 Oct 2014 | 8:38 am
    Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time. Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [...] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • How Industrial Content Marketing Builds Stronger Relationships Based on Trust

    Achinta Mitra
    1 Oct 2014 | 7:22 am
    Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. Ask any successful salesperson and s/he will tell you that trust is the key to building strong and sustainable relationships. [...] The post How Industrial Content Marketing Builds Stronger Relationships Based on Trust by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the…
  • How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

    Achinta Mitra
    15 Sep 2014 | 10:06 am
    I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [...] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on…
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    Nxtbook Media

  • Two Chances to Discover Your Brand Archetype

    Joy Beachy
    11 Nov 2014 | 2:30 pm
    Your brand is more than just the face of your company. It’s more than your mission or vision. It’s personal. Your brand has a personality, complete with character, expected behaviors, and reputation. Through research, it’s come to light that your brand fits within a set of distinct brand archetypes, and knowing your archetype will enable you to better communicate your brand’s value, position, and differentiators to your target audience. Over the next few weeks Nxtbook Media is offering two opportunities to learn more about identifying your brand archetype. The first is via a…
  • Making Responsive Design Their Own

    Joy Beachy
    11 Nov 2014 | 12:55 pm
    In the eternal struggle between, “Should I have a website, or should I have a digital edition?” the experts like to debate points on trackability, mobile friendliness, content delivery, user experience and content consumer expectation. Emerald Expo, owner of the National Jeweler website and brand had another idea: what if they wanted it all? This Fall, Emerald Expo unleashed their new digital magazine, National Jeweler, bringing jewelery store owners new ideas, analysis, news, and trend reporting to help business owners make the decisions necessary to cultivate their market…
  • Lancaster Named Digital Capital of PA by Google

    Joy Beachy
    11 Nov 2014 | 8:51 am
    If you’re local to the Lancaster County area, you’ve heard the word: Google has named Lancaster the digital capital – or the eCity – of Pennsylvania. This exciting news came as a welcome boost, though people in the area might not be surprised: as “Head of Tales” Marketing Director Marcus Grimm states in an interview with WGAL, “Last I checked, it seems like on any given month people in 95% of the countries can access a digital product that we’ve developed right here in Lancaster.” For those who haven’t been reading about this in the…
  • The Fascination with Logo Design

    Joy Beachy
    10 Nov 2014 | 2:55 pm
    If you were asked to define Nike’s brand, you might point to or describe their trademarked swoosh. Similarly, if pressed to define McDonald’s brand, you might refer to the iconic golden arches. It’s the panda for WWF and of course the apple with a bite out of it for Apple. But, in describing a brand as its logo, you would be wrong. Instead of describing a brand, you’re describing the mark that’s used to identify a company’s products, website, clothing, etc. You are describing the logo. A brand is what a company stands for, what the company delivers, and how…
  • Is it SEO or SEM?

    Joy Beachy
    29 Oct 2014 | 7:24 am
    Being in the website-building business (among other things) we often get questions about how we’re building SEO into our sites. It makes sense: our clients want to be sure that once their new site is live, their target audience will be able to find them. The only problem is, SEO isn’t just about what you build into your site, but also what is built around it. But first, a crash course on SEO. SEO, or Search Engine Optimization, is the process by which you try to make your site discoverable through searches, without paying for ads. SEM, or search engine marketing, is similar,…
 
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    ContentLEAD

  • Build business connections for social sales – An illustrated guide to creating your Linkedin profile

    Alex Butzbach
    26 Nov 2014 | 7:21 am
    Think LinkedIn is just what to update when you’re looking for a job? Think again. The social network is a fantastic social media marketing tool, even if you aren’t actively updating it with content every day. Some of its most important benefits include:  Connecting you with potential clients, partners and contractors  Driving referral traffic (64 percent of all visits to company sites from social media start on LinkedIn)  Building confidence with potential clients (B2B or B2C) Those reasons don’t even touch on the benefits you get by sharing content to LinkedIn or joining…
  • Email marketing brings back customers for Cyber Monday (Video)

    Alex Butzbach
    25 Nov 2014 | 8:40 am
    Hi, Alex Butzbach here with a small business marketing tip. Cyber Monday is all about driving revenue right through the roof, but as an online retailer, you know that some of the best sales leads you have are actually your past customers. In fact, one study found that on average, it’s around 12 times easier to close a deal with someone who’s already done business with you than to sell to a completely new prospect. And one of the best ways to keep in touch with established partners is with email. First, come up with a good discount or deal specifically for prior customers. It might…
  • How to promote Cyber Monday on social media (Video)

    Emily Lorei
    24 Nov 2014 | 9:17 am
    Hi, Emily Lorei here with a small business marketing tip. Next week is Cyber Monday, and consumers will flock to ecommerce sites in the hopes of getting great holiday deals. If you’re in the retail industry and want to take advantage of the big day, you can get a lot out of social promotion. First, you need to actually come up with some kind of deal or discount. It helps to pick something that people actually want, and that your audience on a certain network will appreciate. For example, if content about a certain product line gets a lot of engagement on Twitter, make that the subject…
  • What can SMB owners learn from Google’s new type of ad? (Video)

    Alex Butzbach
    21 Nov 2014 | 7:14 am
    Hi, Alex Butzbach here with a small business marketing tip. Google recently unveiled plans for a new type of advertisement. Let’s look at some of this new product’s features and how they can be applied to your strategy. 1. Ads follow you The big innovation is that content seen on web banners and sidebars isn’t just one-time-only. It follows you. This plays into the idea that users need to be touched by multiple resources, whether we’re talking search, social or email, before they click. 2. Users get what they want The ads also feature clickable buttons and menus. This…
  • How to create a successful holiday marketing content strategy (Video)

    Xavier Holland
    20 Nov 2014 | 6:39 am
    Hi, Xavier Holland here with a small business marketing tip of the day. The holiday season is upon us, and that means you should be planning your content strategy with the end-of-the-year in mind. Even if your plan is just about how to manage your blog between now and New Year’s, there are some steps you can take. 1. Line up your resources You know there’s only a month and a half before the calendar rolls over. So what kinds of content are you going to produce? Decide if you want a handful of long, in-depth blog pieces or shorter daily posts. 2. Create a calendar The best way to…
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    HarrisonAmy

  • Write With Influence: Questions and Answers

    Amy Harrison
    20 Nov 2014 | 10:30 am
    As you might know Write With Influence is open and in full swing for registering founding members. New members are wandering the halls, grabbing templates and tutorials and putting them to work already. It’s like back-to-school without the backache from an overloaded rucksack (why were text books always so blooming huge?!) So, I’ve been getting a few questions about the course and I thought I’d answer them here in case any had crossed your mind. Though if you don’t see the answer to a question you have just hit reply to this email and ask – I love getting…
  • Write With Influence: Doors Now Open (Close Friday 21st Nov 2014)

    Amy Harrison
    19 Nov 2014 | 8:21 am
    You have a product or service that you are proud of. You know it works, you know it’s worthy of attention and more importantly, you know it can make a significant, exciting difference to the life of your customer. The only problem is, you don’t know how to get this across in your writing. You’re not quite sure how to describe the biggest selling points so that your customer ‘gets it.’ You feel uncomfortable with the idea of ‘selling’ which causes paralysis (a horrible eater of valuable time) or makes you feel timid whenever you have to sit down to…
  • Free Video Training: How To Tell A Unique Business Story

    Amy Harrison
    16 Nov 2014 | 10:55 pm
    This is the third video released as part of a series of free tutorials for writing more persuasive, more compelling marketing copy. We’re drawing to a close with 3 out of 3 training videos released to date. You can catch the final one by clicking the image below to discover: Why a unique story doesn’t actually mean you have to be unique (huh?) Two unique story ideas that bombed (and why) What a billion dollar unique story looks like (it might surprise you) How to find the story no-one’s telling in your industry   Click the image to watch the training   You're reading…
  • FREE Video Training: 15 Elements That Add Influence to Your Marketing Copy

    Amy Harrison
    14 Nov 2014 | 12:57 am
    This is the second video released as part of a series of free tutorials for writing more persuasive, more compelling marketing copy. It’s a personal frustration of mine to see good businesses struggle to sell themselves in writing so I’m on a mission to help! In this video (first part fun, second part serious but useful webinar slides) we look at the 15 Elements of Influence and how they help you: Stop copying another business’s writing style (that doesn’t suit you) Stop being intimidated by businesses that have seemingly ‘perfect’ marketing copy Rather…
  • FREE Video Training: Identify and Write About The REAL Impact of Your Offer

    Amy Harrison
    12 Nov 2014 | 9:02 am
    As part of the launch of my system to Write With Influence for business owners, I’m releasing 3 free video tutorials to help with the biggest challenges of writing persuasive marketing. Business owners, freelancers, coaches and consultants completed this survey to tell me their biggest challenges were: How do I get my customer’s attention? How do I build a compelling argument? How do I stand out and sound different? The first free video training is now available: Click on the image below to watch the video and slideshow.   You're reading FREE Video Training: Identify and…
 
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    Ron's Copy-e-Writing Blog

  • Evolution Of SEO: Past, Present & Future [Infographic]

    Ron C
    26 Nov 2014 | 7:31 am
    According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, is it possible to keep up with each and every update? Of course, no! But that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Perfect Way Of Storytelling As A Marketer

    Ron C
    23 Nov 2014 | 1:02 am
    “It seems incredible, the ease with which we sink through books quite out of sight, pass clamorous pages into soundless dreams.” – William Gass, Fiction and the Figures of Life Storytelling has been... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • An Instant 3-Step Method To Become Creative In A Few Minutes

    Ron C
    19 Nov 2014 | 8:16 am
    Recently, I came to know about a Jason Sandler. Now, he is no one special to talk about, but he has built a website that has generated raving reviews all over the internet. Just to give you an idea,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 6-Step Magic Copywriting Formula For A Great Persuasive Sales Copy

    Ron C
    2 Nov 2014 | 3:05 am
    What can be more boring than another rehashed unoriginal blog post on copywriting? Whew! Even more, most of the posts out there present sales copywriting as something that can probably be spun out in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Create Viral Web Content. Generate SEO Traffic. Garner Automatic Backlinks.

    Ron C
    1 Nov 2014 | 1:03 am
    A few types of content generate insane amount of organic search engine traffic and countless number of referral viral backlinks, that also, without any link-building strategy in place. The question... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    WTBWY

  • Male Enhancement and Content Marketing

    Justin P Lambert
    24 Nov 2014 | 4:23 am
    I originally published this article on LinkedIn Pulse, but felt it was good enough to reprint here as well.  Let me know what you think!   There are dozens of different metrics you can track to put some science behind the art of modern marketing, and there are hundreds of different apps and web tools […]
  • WTBWY Bites – Keep Your Eyes on the Right Social Media Metrics

    Justin P Lambert
    21 Nov 2014 | 10:09 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Keep Your Eyes on the Right Social Media Metrics Vanity metrics have killed a lot of social media marketing efforts over the years. I know in my […]
  • WTBWY Bites – The Hidden Key to Powerful Buyer Personas is Why?

    Justin P Lambert
    20 Nov 2014 | 9:54 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: The Hidden Key to Powerful Buyer Personas is Why? I’ll be the first to admit that I’m terrible at practicing what I preach when it comes to […]
  • WTBWY Bites – Pinterest For Dudes

    Justin P Lambert
    19 Nov 2014 | 4:34 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Pinterest For Dudes This is really simple, but it struck me as so smart and so important: Pinterest Doubles its Male User Base You see, Pinterest has […]
  • WTBWY Bites – Don’t Go For the Lowest Common Denominator When Outsourcing Your Content Marketing

    Justin P Lambert
    18 Nov 2014 | 9:34 am
    WTBWY Bites are short and sweet shout-outs inspired by stellar content from around the web.  My take on their take on something related to what I do.  Enjoy: Don’t Go For the Lowest Common Denominator When Outsourcing Your Content Marketing I’ve been fighting this battle for a long time now, and as an industry I […]
 
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    One Spoon At A Time

  • EbookEriMo Tip #3 – What To Do When Shit Happens

    Paul Wolfe
    7 Nov 2014 | 6:31 am
    Paul’s Note: yesterday for various reasons I didn’t get to do any writing – here’s a post I wrote a while back that was originally written for my bass guitar students and then adapted for running an online business.  It applies just as well to the task of writing a book in 30 days.   […]
  • EbookWriMo Tip #2 – Schedule A Time For Your Main Writing Block

    Paul Wolfe
    5 Nov 2014 | 12:36 pm
    This might seem obvious – but make sure you get a block of time allocated in your day’s schedule for your main writing period. (I say main writing period, because you can ‘top up’ with strategies like the Furious 500 and the Nifty 350 as mentioned in yesterday’s post.) As well as making sure you’ve […]
  • EbookWriMo Tip #1 – Don’t Start Without A Solid Outline

    Paul Wolfe
    4 Nov 2014 | 2:09 pm
    In the fiction world – and the world of NaNoWriMo – writers tend to divide themselves into two categories: pantsers and planners. Planners are writers who plan their stories ahead of time. And pantsers are writers who fly by the seat of their pants. For non-fiction writing though we should all be planners. And if […]
  • Welcome To eBookWriMo – My November Write An eBook Journey

    Paul Wolfe
    3 Nov 2014 | 8:25 am
    So you’re probably wondering what eBookWriMo is? Two years ago, the folks over at Copyblogger ran a challenge to write an eBook in a month: http://www.copyblogger.com/ebook-challenge-1/ This challenge lines up with a fiction writing challenge called NaNoWriMo – which stands for National Novel Writing Month. In NaNoWriMo fiction writers attempt to ‘win’ by writing a […]
  • Pre-Selling Lessons For Writers From Release Of Taylor Swift’s Album 1989

    Paul Wolfe
    27 Oct 2014 | 10:15 am
    Over the last couple of months I’ve been watching with interest the ‘pre-sell’ campaign for Taylor Swift’s upcoming album 1989. In fact, it launches on Monday the 27th October – the day that I publish this post. And it’s been interesting to see the single Shake It Off used as the central pillar that this […]
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    Right Mix Marketing Blog

  • 5 Managers From Hell (and Lessons You Can Learn)

    Tom Treanor
    24 Nov 2014 | 4:43 pm
    We’ve all had managers who were tough to work for. Many of us have also been managers ourselves. For those who are managers now, do you think you’re easy to work for? Take a look at these 5 types (and the real life stories that inspired them) and see if you’re one. Are you… The Status Addict The Paperclip Inspector The Code Counter The Bottleneck The Miracle Demander If one of these sounds like you, read on and see what you can do to change! Project Managers from Hell! Slideshare via Wrike Are you one of these manager from hell types? If you recognize yourself, let us…
  • Why the Death Star Failed: 10 Reasons (Infographic)

    Tom Treanor
    17 Nov 2014 | 1:47 pm
    So why did those Death Stars fail? Was it technical, materials, leadership or something else? See this entertaining infographic to learn about the project management failures that led to the demise of both Death Stars (yes, there were two). Infographic via Wrike Project Management Solutions
  • The 10 Essential Elements of a Content Engine

    Tom Treanor
    28 Oct 2014 | 4:36 pm
    Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in a variety of media types including blog content, webinars, ebooks, infographics and slides. So what’s required to develop a Content Engine for your business? How do you develop the capabilities to produce powerful content…
  • Can Introverts Really Network At Events? 8 Lessons From #CMWorld Chat

    Tom Treanor
    22 Oct 2014 | 10:40 pm
    I was recently at Content Marketing World 2014 and had the opportunity to meet a few influencers in the online marketing space (broadly including content marketing, SEO, social media, business blogging and online advertising). Most of them were conference speakers. Some of them were prior online connections who I introduced myself to and a couple were connections of theirs who happened to be nearby. This was fairly easy for me, as I had had decent relationships online with most of these people and luckily my online avatar matched up fairly well with my actual appearance so no explaining was…
  • Standing Out In a World of Content Overload #CMWorld 2014 Takeaways

    Tom Treanor
    21 Oct 2014 | 11:04 am
    After attending Content Marketing World 2014, it’s become clear to me that we’re going to have a lot more companies marketing with content going forward. In addition, current content marketers will produce more content as well as better content (making it harder to stand out for all of us). Here are my takeaways from Content Marketing World 2014 (see the slideshare below for more details): 1) More marketing content is being generated than ever before From the Content Marketing Institute’s recent B2B Content Marketing Research: 70% of B2B Content Marketers created more content this year…
 
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    Marketing Technology for Growth

  • A Thanksgiving Prayer for Digital Marketers

    Chris Horton
    27 Nov 2014 | 8:49 am
    As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. Whether by fate or design, we find ourselves in a fast-growing field where our skillsets are highly sought after, and are projected to be in even greater demand in future years. In a post written about the looming digital skills gap, Lorna Walker of Regent’s University London Business School echoed this very sentiment, “By 2018 the US is predicted to lack around 1.5 million managers and analysts with sufficient technical and digital know-how to make effective decisions, and the picture in the UK…
  • Social Media Marketing: It's Complicated.

    Chris Horton
    26 Nov 2014 | 9:12 am
    I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). This arrangement usually finds me and my trusty laptop settling into a ratty old nook near the kitchen. I try to use this location to my advantage, sniping pointed questions at members of the team as they pass me by on their way to grab a cup of coffee or a ham sandwich. I’ve recently gotten in the…
  • Casting a Social Net: How to Get People to Naturally Share your Site on Social Media

    Chris Horton
    21 Nov 2014 | 4:57 am
    Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. Regardless of the focus of your site, increased visits and readability can help you get your site into the eyes and minds of people who can truly help it grow. If you’re interested in boosting the sharing capability of your own website, read below to gain 5 helpful tips that are sure to gain the sharing interest of your site’s visitors. 1. Make Sharing Simple Taking the time to make sharing simple may be one of the…
  • WTF is Content Marketing, Anyway?

    Chris Horton
    18 Nov 2014 | 4:00 am
    Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected the most frequently used words within the 5,000+ tweets sent during the two-day festival. As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. Photo Image Credit: Econsultancy…
  • Marketing Students: Education vs. Application

    Kevin Page
    15 Nov 2014 | 12:10 pm
    Not many things frustrate me more than the current curriculum taught to marketing students around the nation. There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers. The goal should be to prepare students with the most relevant information that will assist in their ability to secure positions and prosper in those positions throughout their careers.  Unfortunately, the current knowledge obtained in marketing curricula is too general and…
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    Nischala’s Space, Thoughts, Expressions…

  • The Sheroes Delhi Summit 2014 | LITE (Lessons, Insights, Trivia and Experiences) from one day!

    Nischala
    26 Nov 2014 | 5:02 pm
    In early Nov-2014, I was invited to be part of the Sheroes Delhi Summit 2014. It was indeed a pleasure and honor to be part of an event on a topic close to my heart “Indian women at work”. The venue was full of vibrant, positive “feminine” energy – Because majority of the attendees were women! In this post, I’m sharing the LITE (Lessons, Insights, Trivia and Experiences) from one day. For those who don’t know, Sheroes is a career destination for women professionals, committed to career success and individual work-life fit. For women SHEROES is a gateway to the finest…
  • B2B Content Marketing Trends for 2015

    Nischala
    24 Nov 2014 | 1:30 am
    2014 is almost coming to an end and it is that time for all marketers to look out and observe what all the ‘gurus’ / ‘pandits’ / experts are saying about whats in store for next year. As a marketing professional who is responsible for Thought Leadership content – the topic of ‘content marketing’ is very close to my heart, and ‘core to my professional responsibilities’. So when I came across an interesting infographic on 2015 Content Marketing trends, I could not resist sharing on my blog. So here goes: Filed under: Blogging Tagged: 2015.
  • The 14 cherished lessons from 14 years of corporate work experience

    Nischala
    19 Nov 2014 | 10:33 am
    In 2014, I completed 14 years of professional work experience. Looking back, I can say that I’ve come a long way from where I started. 14 years is indeed a long time in life..! Sometimes I wonder about how far I’ve come Sometimes I ponder about what I really achieved Many times I wonder and ponder on where that time really went! In all these years, the good thing is that the penchant for ‘new and diverse experiences’ has fueled my career taking me across the world through unique, exciting and enriching destinations, cultures, places, people, work assignments, challenges,…
  • 3 minutes of your time for the case and cause of Indian women at work

    Nischala
    17 Nov 2014 | 8:35 am
    Do you think that Indian women at work issues are spoken about enough? Or rather the right issues are acknowledged enough? Do you think the Indian women at work is at the cross-roads to manage their personal and professional lives? Do you have any views, perspectives, opinions on what the real problems are? Do you think the ‘real conversations’ which make a difference are happening? Are they enough? Any thoughts on what solutions can make it all better for her – Be it your daughter(-in-law), mother(-in-law), sister(-in-law), friend or any women around you? Here’s a…
  • Know a woman (in India) on a career break and looking to resume work? You must read this post…

    Nischala
    6 Nov 2014 | 1:44 am
    There are so many Indian women who end up taking a career break. If “What options, possibilities and opportunities exist?” is your question, you’ll find answers in this post.. She is well educated She was a career woman She was financially independent She loved her work She loved the professional identity She really enjoyed having an active work life As she traversed the journey of life.. The inevitable happens Marriage or Motherhood or Ill-health (of self, spouse, kids, ailing parents / in-laws / relatives) come knocking at her life And then it happens.. THE inevitable…
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    Content Equals Money

  • To Hashtag or Not to Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool

    Amie
    17 Nov 2014 | 6:33 am
    Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on the use of a sponsored hashtag. Nevertheless, with appropriate research, clearly defined objectives, and a healthy dose of patience, any company can benefit from using the powerful social media tool to further its marketing agenda. The History of Hashtags Hashtags are relatively young…
  • Branding Lessons from the “Whoniverse”

    Emily Perry
    5 Nov 2014 | 5:19 am
    Anyone whose blood runs cold at the mention of Daleks, knows not to blink around a Weeping Angel statue, or dreams of being whisked away in a spaceship disguised as a blue Police Box is already well aware of the appeal of The Doctor. As Doctor Who approaches its Season 8 premiere, an army of avid Whovians eagerly awaits a new crop of adventures with the recently-regenerated 12th Doctor. The wildly successful British sci-fi series is one of the longest-running in television history and has amassed millions of fans – or Whovians – who enthusiastically tune in each week to find out where The…
  • Keep it Simple: How Successful Brands Have Perfected Minimalist Marketing

    Emily Perry
    20 Oct 2014 | 5:20 am
    “Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few arenas more than in modern marketing. With a myriad of brands competing for consumers’ attention, it may be tempting to post as much content as possible to gain a foothold among target audiences. As a content marketing writer, I obviously don’t disagree with creating consistent, relevant, and high quality content. However, reducing the complexity of marketing efforts often makes for leaner and more…
  • Fall for these 8 Back-to-Cool Web Presence Essentials

    Kayla Trueblood
    29 Aug 2014 | 6:26 am
    Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business owners and marketers should add to their Cool Supply list this autumn. #1: A Fresh Look There’s no better time to try out a new style. Take a peek around your website and see what you can primp. Perhaps it’s time for a new color scheme or icon…
  • Understanding the Appeal of User-Generated Content Marketing

    Emily Perry
    28 Aug 2014 | 5:54 am
    Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in your brand strategy, often with highly desirable results for participants and companies alike. But Wait – Does Anyone Actually Participate in These Campaigns? Some marketing commentators claim user-generated content marketing is “dead.” In their…
 
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    Video Maker Tips

  • Check out our new 14-day free trial!

    Josh
    25 Nov 2014 | 12:49 pm
    You asked for it — and we listened! Now new users can sign up for GoAnimate and get a full-featured account, free for 14 days. During your 14-day free trial, you’ll have unlimited access to the features in our GoPremium plan. You can put together video infographics, design custom characters, use Whiteboard Animation — and make as many videos as you want! All videos made during your trial period will be watermarked. You’ll be able to share your videos but not download or export them. At any point during or after the 14-day free trial, you can upgrade to the GoAnimate…
  • [Case Study] TalkRoute makes an explainer video with GoAnimate

    Josh
    21 Nov 2014 | 11:08 am
    We recently spoke with Paul Howey, Co-founder and CEO of TalkRoute, a Chicago-based startup re-designing the way small businesses receive incoming calls. TalkRoute used GoAnimate to make an explainer video, front and center on its homepage — and we wanted to get some feedback on the experience. Paul said he was familiar with GoAnimate before he set about to create the video and that, since his company was a small business and a startup, he “wanted to use the tools that his customers did, instead of hiring an outside company.” Paul set out with a $500 budget. The first thing he did…
  • [Video Infographic] The Hidden Secrets of Car Insurance Premiums

    Josh
    13 Nov 2014 | 3:09 pm
    CoverHound Ever wonder what car insurers see and think when you fill out your application? Now we know. Together with our friends at CoverHound, who provided the exclusive data, we made this video infographic to illustrate the data. Learn more about video infographics here. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Why Businesses Should Use Video and Infographics

    Josh
    10 Nov 2014 | 10:46 am
    In 2014, visual is vital when it comes to business. Content marketers today must understand and master the use of video and infographics if they want to rise above blog fatigue. Infographics and video satisfy consumers’ need to both find information and to be entertained; failing to take that into account will result in top funnel visits left on the table. When engaged, viewers will share content with their friends, and as a result, spend more time on a branded website, making video an opportunity to inform, entertain, and gain new customers. If picture is worth one thousand words, then a…
  • The Best Video Tools for Insurance Professionals

    Josh
    5 Nov 2014 | 3:53 pm
    Working in the insurance industry is a pretty good gig. Insurance is always in season. Your colleagues are (usually) nice and smart. Your job is secure. The holiday parties are generous, often featuring chicken and spirits. But of course the elephant in the office is the downside: Insurance, for almost everyone, is tremendously boring. There’s the jargon — endorsements, excesses, exclusions — and then the massive data tables, determining the risks and costs of every policy for each person down to the penny. Within these confines, though, rests a really fun marketing challenge:…
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    Function Writing Group

  • Freelancing Equals Problem Solving

    Kelvin Cech
    21 Nov 2014 | 5:00 am
    I’m sitting in a Starbucks parking lot having a Skype meeting with a prospective client. Thoughts that are going through my head: it’s a guarantee that your office wifi will fail when you have a meeting with someone new if I go inside I will disturb people around me if I sit here in my truck Starbucks will get mad because I’m stealing their internet should I go in and order a coffee when I’m done? nah. The freelance life is interesting. This All Sounds Like a Gigantic Hassle And you know what? It was a gigantic hassle. The meeting was scheduled for 9am. I got home from the gym with…
  • It Takes 3 Years to Become a Writer

    Kelvin Cech
    14 Nov 2014 | 5:00 am
    Three years ago I set sail towards a career as a freelance writer. I quit my job in my hometown, moved to the coast and started building a one-man writing company. Today, November 12th, 2014, I finally feel confident in calling myself a professional writer. How to Become a Writer Everything moved so slowly in three years ago. When I look back, however, it seems like time is passing me by all too quickly. You see, in the early days of starting a new business, you do a lot of things that give the perception of professionalism. Things like adding the word ‘group’ in the title of…
  • The Beginning of a New Story

    Kelvin Cech
    4 Nov 2014 | 11:12 am
    A couple months ago I was driving home from Grand Forks, British Columbia after attending my sister’s sister-in-law’s funeral. It was one of the worst days of my life. It was worse for my sister. It was worse still for my 2 brothers-in-law. Seven days earlier this same sister and my now-brother-in-law got married. It was the same day their 13 year-old boxer succumbed to old age. This is all completely true. My sister’s sister-in-law left far younger than she should have. I understand that this happens to people everywhere. Loved ones leave, friends go. Our family is…
  • Trapped in the Deep: The Concrete Shoe of Writing Fiction

    Kelvin Cech
    9 Oct 2014 | 5:00 am
    I can’t drive anywhere without writing an entire novel in my head. I look off at the trees and imagine teenage cults summoning demons from other dimensions. I see people in their cars stopped at red lights and I picture them going home to a family of sadistic aliens hell-bent on taking over the planet. Sometimes I forget that I’m driving. I lose myself in the music and I picture evil magicians taking a bow on a stage after they cruelly inject victims with what the audience thinks is a harmless stage prop. There are times when people are talking to me and I forget that I’m not talking to…
  • The First 3 Hurdles to Clear With New Blogging Clients

    Kelvin Cech
    20 Sep 2014 | 4:00 am
    Huzzah, the contract is yours! Pop the cork on the champagne and get your plaid pants on, cuz this party is about to get real! Winning a new client always feels phenomenal, but there’s a special sense of accomplishment that comes with locking down new blogging clients. For starters, ideally you’ve been hired to create content on a consistent basis. Sure, there might be a test run involved, but new blogging clients who believe in your work and are pleased when you follow through with helpful, actionable content are going to want to keep you around. The following four steps usually…
 
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    Business Strategy Innovation

  • Is Amazon Echo the Answer to Google?

    Braden Kelley
    7 Nov 2014 | 10:07 am
    Today Amazon launched the Echo – an internet appliance with voice recognition and response designed to be to your living room what Siri and Cortana are to your pocket (you ask, it answers). It is a bold move for Amazon … Continue reading →
  • Are You Lying to Your Customers?

    Braden Kelley
    4 Nov 2014 | 5:39 am
    It seems like every company these days is trying to claim that they are innovative, trying to claim that they are customer-centric, trying to claim that their employees are important to them. But are they? Can all this be true? … Continue reading →
  • Where is the Innovation Bonfire the Hottest?

    Braden Kelley
    30 Oct 2014 | 9:47 am
    Now that I’ve finished the book proposal for my second book (which is getting strong initial interest from publishers), I thought it might be interesting to peek in on the Nielsen Bookscan sales numbers on Amazon and look back at … Continue reading →
  • What Change Roles Are Missing?

    Braden Kelley
    23 Oct 2014 | 10:28 am
    I’m gearing up to write a new app and book on organizational change to complement a powerful new visual change toolkit that will be incredibly useful for use in change programs, project and portfolio management, and even innovation, and so … Continue reading →
  • Powering Monday Night Football with Feet?

    Braden Kelley
    15 Oct 2014 | 6:39 pm
    Electricity. It’s not exactly cheap, and in rapidly modernizing countries (or even U.S. municipalities with budget woes) the idea of illuminating a neighborhood soccer field so kids and adults can play at night (especially in a poorer neighborhood), might seem … Continue reading →
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    Content4Demand

  • 3 Trends We’re Responding To In 2015

    Tonya Vinas
    23 Nov 2014 | 4:24 pm
    The Content4Demand team meets in person several times a year to assess trends in B2B content marketing and identify how we can improve our portfolio of services in response. The most recent discussion surfaced many trends, but these three are the ones having the biggest impact: 1. The need for a renewed focus on the buyer: The content marketing universe now has a plethora of apps, formats, platforms and planks, so there are lots of questions to ask and decisions to make. Is content curation more important than content amplification? Are white papers still relevant? At what stage in the buy…
  • Is There Life After “Death” for B2B Marketing Content?

    Gina Wangrycht
    17 Nov 2014 | 11:40 am
    Most B2B marketers are probably familiar with the following marketing scenario: You create great content, publish it, promote it and then dump it into a virtual graveyard where it waits to be unearthed by a relentless buyer on a desperate hunt for a solution. Is this really the most optimal path for lead generation? Could there be a way to generate new leads by resurrecting these seemingly “dead” resources? According to Hana Abaza, director of marketing at Uberflip, the answer is a resounding yes. In a recent webinar hosted by Content4Demand, she explained that the key to optimizing your…
  • Infographic: A One-Page Introduction to B2B Digital Marketing Metrics

    Matthew McKenzie
    6 Nov 2014 | 11:00 pm
    Content marketing is now ubiquitous in the B2B world. What’s not as universal — yet — is the ability to measure the impact of content and other B2B marketing tactics. That’s going to change during 2015. In fact, one of the biggest changes we expect to see will be a decisive shift towards tracking, measuring and assessing the impact of your content campaigns and other activities. If you’re still getting up to speed on key B2B marketing metrics, here’s a great place to get started: This infographic from Insight Venture Partners with a periodic-table style…
  • Content Remains The Biggest Disconnect In Lead Nurturing Campaigns

    Tonya Vinas
    3 Nov 2014 | 7:01 am
    By Tonya Vinas More than 70% of B2B marketers who use lead nurturing said a better response rate is the biggest benefit, but two-thirds are challenged by developing content for buyer stage/interest—another contributing factor to response rate. These findings come from a survey of 239 marketers across multiple industries that probed for benchmark data on program type, favored formats, benefits, challenges, metrics and other attributes of lead-gen campaigns. The full report, 2014 Lead Nurturing Benchmarking Study, is available here from Demand Gen Report (DGR). About a third of the…
  • 5 Reasons Content Is Failing To Create Value

    Tonya Vinas
    30 Jul 2014 | 6:13 am
    By Tonya Vinas The headline statistic of a recent Forrester report was that 85% of B2B marketers fail to connect content activity to business value. The report raises many questions, the most obvious of which is, Does content marketing work? Yes, it does, related research indicates. According to The 2014 B2B Buyer Behavior Survey by DemandGen Report 82% of surveyed senior executives said that content was a significant driver in their buying decisions. The more important question is, Why doesn’t all content have this impact? We at Content4Demand have observed and documented multiple reasons.
 
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    Ready Writer

  • Why you need a content strategist: horror stories from the vault

    Abidemi Sanusi
    17 Nov 2014 | 8:56 am
    Still not convinced you need a content strategist? Then, check out these horror tales from our vault. The post Why you need a content strategist: horror stories from the vault appeared first on Ready Writer.
  • Three steps to creating useful content for the intranet

    Abidemi Sanusi
    3 Nov 2014 | 1:54 am
    Seeing as the common gripe about the intranet is its lack of engaging content or relevance to employees’ working lives, here are three key steps to creating a useful, ‘sticky’ intranet. The post Three steps to creating useful content for the intranet appeared first on Ready Writer.
  • Why content strategy matters

    Abidemi Sanusi
    20 Oct 2014 | 3:24 am
    In the day to day running of a business, in between the multiple sign-offs and broken workflow processes, the benefits of content strategy to the business can get ‘lost in translation.’ Find out how to rediscover these benefits. The post Why content strategy matters appeared first on Ready Writer.
  • Turn your blog into a lead magnet with these three tips

    Abidemi Sanusi
    5 Oct 2014 | 11:30 pm
    It’s annoying, isn’t it? You know that a blog does wonders for your SEO (provided it’s updated regularly and also has valuable information for your prospects), establishes your brand’s expertise and is also a good lead generator. The first two are relatively easy to achieve. But the last? Not so much. The post Turn your blog into a lead magnet with these three tips appeared first on Ready Writer.
  • Reduce your shopping cart abandonment rate in three steps

    Abidemi Sanusi
    15 Sep 2014 | 8:54 am
    68% of shoppers abandon their shopping carts before checkout. Here are three things you can do, right now, on your e-commerce site, to reduce this rate. The post Reduce your shopping cart abandonment rate in three steps appeared first on Ready Writer.
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    Inbound Marketing Blog

  • Saying Thank You: Tips for Showing Gratitude to Customers and Clients

    Brittney Ervin
    26 Nov 2014 | 5:02 am
    It’s Thanksgiving; Have You Thanked Your Customers Yet? The holiday season is upon us, prompting many business owners to find new and creative ways to show their gratitude to their customers and clients. After all, your clients are the lifeblood of your business; without them, you certainly wouldn’t be where you are in your industry. Similarly, customers in today’s world place more importance than ever on a personal connection with the brands they support; making your customers feel appreciated for their business is an important step in maintaining that personal connection and creating…
  • The Importance of Closed-Loop Marketing and Reporting

    Jessica Bowers
    23 Nov 2014 | 5:10 am
    Using Metrics to Determine Marketing ROI Do you know where your customers are coming from? Can you easily calculate the ROI of your campaigns? If you can’t answer these questions, you certainly should. Research indicates that 77% of CEOs believe that marketers are focused on the wrong things. The perception is that instead of tracking revenue and ROI, marketers are far too focused on things like brand equity and value. It’s certainly not a flattering perception. It’s enough to make even the most data-driven marketer wince, really. Perhaps most importantly, a complete lack of ROI…
  • The 13 Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views

    Bill Faeth
    22 Nov 2014 | 5:05 am
    Optimize Your LinkedIn Profile for Better Search Results With more than 332 million registered users, LinkedIn is surpassing other platforms as the premier social media outlet for businesses. Nine in ten recruiters use LinkedIn to find eligible job candidates and more than half of B2B companies are finding customers through LinkedIn, which makes it even more critical for your profile to be found.  Just as it is crucial for your website to be optimized for search results, so too should your LinkedIn profile be SEO'd to attract viewers. Implementing these 13 tips will help you boost…
  • Is Your eCommerce Site Ready for Holiday Traffic?

    Jessica Bowers
    21 Nov 2014 | 5:27 am
    3 Ways to Optimize Your Retail Website for the Holiday Season For online retailers, Cyber Monday is no longer the starting gun for the crucial holiday shopping season. Black Friday is now one of the busiest shopping days of the year online, as well as in stores. As soon as the sun sets on Thanksgiving night, your website has to be ready. Can your website handle the coming rush? It's never too early to bolster your website's ecommerce fundamentals Bitcoin: The Future of Money May Not Be in Money At All One of the smartest and coolest long-term investments you can make for both your…
  • Should You Revise Your Buyer Personas for the Coming Year?

    Brittney Ervin
    19 Nov 2014 | 5:06 am
    4 Reasons to Consider Revising Your Buyer Personas in 2015 Even if you’re new to the world of inbound marketing, you’re likely familiar with the term “buyer persona”; it’s that aggregate of information about your most ideal buyers that helps you produce content and engagement that appeals to them. When you have a buyer persona in place, your marketing efforts are much more nuanced, relevant and effective. Unfortunately, like most things, your buyer personas can become irrelevant to your marketing efforts as both your customers and your brand evolve over time. As 2015 quickly…
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    Content Warfare Blog

  • Building a Passionate Podcast Audience w/ Cliff Ravenscraft | #105 CWP

    Ryan Hanley
    26 Nov 2014 | 3:52 pm
    In this episode of the Content Warfare Podcast we’re joined by Cliff Ravenscraft, the Podcast Answer Man, to chat on two of our favorite subjects, podcasting and audience building. Cliff Ravenscraft is the godfather of modern podcasting and has been a podcasting evangelist for years preaching the power of audio for building a passionate podcast audience. There are few podcasters as qualified to talk about building an audience, excited to hear your next episode, as Cliff. Not to mention he’s an extremely nice guy… And as you’ll hear in the episode completely…
  • Engagement vs Volume: Questioning Facebook and Twitter Traffic

    Ryan Hanley
    24 Nov 2014 | 8:00 am
      Subscribe to my channel Engagement vs Volume Are you trading away quality engagement, in exchange for shear volume of website traffic? According to study done by Shareaholic, if your primary source of social media referral traffic is Twitter, Facebook or Pinterest than that might be exactly what you’re doing. What Shareaholic found, in their first “Social Referrals That Matter” report, is that website traffic from YouTube, Google+ and LinkedIn, social media platforms which traditionally produce lower referral traffic versus Twitter, Facebook and Pinterest, is…
  • Jerod Morris on Automation, Content Marketing and World Domination | #104 CWP

    Ryan Hanley
    20 Nov 2014 | 5:29 pm
    In this episode of the Content Warfare Podcast we chat with the great Jerod Morris, Vice President of Marketing at Copyblogger Media, for an epic discussion on all things automation, content marketing and world domination. We start basic and work into some of the more advanced strategies that Jerod and the Copyblogger Media team use as they continue to dominate the world of content marketing. Here are just a few of the topics we dive into: What is content marketing? How does content marketing work? How do companies take their content marketing to the next level? What role does automation…
  • Jay Baer on Finding Your New Favorite Marketing Podcast | #103 CWP

    Ryan Hanley
    17 Nov 2014 | 12:34 pm
    Sick of trying to find new marketing podcasts beyond those you’ve already heard of? Jay Baer joins the Content Warfare Podcast to explain how he is building a better way to discover your favorite marketing podcast. Learn why Jay decided to create his own marketing podcast directory. For anyone who has ever tried to find a new podcast on iTunes you know how hard discovery can be… That is until Jay Baer and his team created MarketingPodcasts.com to help you discover podcasts that can help you become a better marketer, and a better businessperson. We’ve tried to make the site…
  • Pinterest Content Marketing Mastery w/ Cynthia Sanchez | #102 CWP

    Ryan Hanley
    12 Nov 2014 | 5:13 pm
    Struggling to develop a Pinterest content marketing strategy? This week on the Content Warfare Podcast, episode #102, we learn Pinterest content marketing mastery from expert, Cynthia Sanchez. In this deep dive into Pinterest, Cynthia explains everything we need to know dominating this opportunity rich social media network. We know Pinterest is a monster when it comes to traffic generation and brand awareness, but how the heck do we make it happen? Cynthia is going to teach us how, (or at least put us on the path to success). Here’s what we discuss: How to optimize your Pinterest Pin…
 
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    Twitter Lead Generation Software -- Saturn Social

  • Twitter Lead Generation Thought Leaders: Jordan Skole

    Andy Detweiler
    23 Nov 2014 | 12:00 am
    As the marketing director for Ambassador (a software company that promises to make referrals easy), Jordan Skole is no stranger to the power of lead generation through Twitter. In fact, you may have already read his enlightening article on how [...] The post Twitter Lead Generation Thought Leaders: Jordan Skole appeared first on Twitter Lead Generation Software -- Saturn Social.
  • 5 Great Twitter eBooks for Business

    Andy Detweiler
    17 Nov 2014 | 1:33 am
    With the recent publishing of our Twitter Lead Generation Blueprint, we’ve added to the resources on the internet that explore how your business can succeed on Twitter. Some of those materials we’ve had the pleasure of consuming ourselves and we’ve [...] The post 5 Great Twitter eBooks for Business appeared first on Twitter Lead Generation Software -- Saturn Social.
  • Saturn Social Autoschedule Functionality – How to Use

    Andy Detweiler
    9 Nov 2014 | 4:05 am
    We’re excited to announce the release of Saturn Social autoschedule functionality, which will allow users to easily schedule their own blogs, curated content, and calls-to-action on a customized schedule based on share-type. Here’s a quick overview of how it works… [...] The post Saturn Social Autoschedule Functionality – How to Use appeared first on Twitter Lead Generation Software -- Saturn Social.
  • 12 Twitter Stats To Increase Your Conversions

    Greg Bardwell
    4 Nov 2014 | 5:18 pm
    Courtesy of Hubspot, here are some great Twitter stats to help get you more conversions with your Twitter marketing efforts. Note: Please include attribution to HubSpot with this graphic. The post 12 Twitter Stats To Increase Your Conversions appeared first on Twitter Lead Generation Software -- Saturn Social.
  • 5 Twitter Basics Every Company Should Know

    Andy Detweiler
    22 Sep 2014 | 1:00 am
    At one time or another, every person or company is new to Twitter. Luckily, there is a wealth of information on best practices and strategic consideration. But it’s not always easy to know where to start. Here are five high-level, [...] The post 5 Twitter Basics Every Company Should Know appeared first on Twitter Lead Generation Software -- Saturn Social.
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    WordPress.com News

  • Black Friday Special: A Year of Unlimited Premium Themes

    Ran
    26 Nov 2014 | 12:00 pm
    Our Black Friday special is a great way to get your blog ready for the new year. This weekend, every purchase of WordPress.com Premium will include a free year of unlimited access to all our premium themes — a $120 USD value — so you can use any theme at no extra cost. The special sale starts just after midnight on Friday, November 28th, and ends just before midnight, on Monday, December 1st, for all time zones. That’s right: this year, our offer will go live on Black Friday and remain in effect through Cyber Monday, and will be available on these dates across the globe,…
  • Explore Longform with Writing 201

    Michelle W.
    21 Nov 2014 | 7:00 am
    We often think of blog posts as being just a few paragraphs long, or being a “less serious” kind of writing. Not so! In this challenge, we’ll focus on writing longform pieces that are equally at home on your blog or in a magazine. Whether you have trouble organizing your thoughts in longer pieces of writing or simply want to challenge yourself as a blogger, Writing 201: Beyond the Blog Post can help. What is Writing 201: Beyond the Blog Post? Writing 201: Beyond the Blog Post is a four-week course to help those beginning to explore longform writing (or who are frustrated…
  • Just Released: New Blogging U. Ebooks

    Ben Huberman
    10 Nov 2014 | 8:00 am
    Our recent Writing 101 and Writing 201 Blogging U. courses were a huge success — so we thought you should be able to enjoy them even if your schedule didn’t allow you to take them in real time. We’re happy to announce that both courses are now offered as free ebooks, available for download in .pdf, .mobi (Kindle), and .epub (iBooks) formats. While conceived with nonfiction writers in mind, fiction writers (we know you’re out there, NaNoWriMo participants!) could find both courses just as useful. Which ebook should you choose? Writing 101: Build a Blogging Habit…
  • Emoji Everywhere 🎃

    Marcus Kazmierczak
    6 Nov 2014 | 3:05 pm
    Emoji? What are they? “Emoji” is a Japanese term meaning “picture character.” It’s a standard for showing smileys and other little symbols inside text. But unlike traditional smileys that are made up of a sequence of letters like , every emoji has its own letter. Emoji blossomed on smartphones, where quickly picking out an emoji is often faster than typing out a long sentence. Today we’re rolling out hundreds and hundreds of emoji across WordPress.com — 872 to be exact. Do they look familiar? That’s because Twitter has graciously decided to open-source their entire set,…
  • New Themes: Editor and Sequential

    David A. Kennedy
    6 Nov 2014 | 7:16 am
    Today, we have two new free themes ready for you! Editor Meet Editor, a new addition to our theme collection designed by Mike McAlister at Array. Geared toward personal bloggers and photo bloggers, Editor features big typography and images and a tab-based sidebar with a spot for featured posts, a site logo, and a social links menu. Editor makes it easy to put a personal stamp on your site or blog. Learn more about the free Editor theme at the Theme Showcase, or preview it by going to Appearance → Themes. Sequential Crafted by Thomas Guillot, Sequential is a contemporary, clean, and…
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    Convert With Content

  • 3 Critical Factors For SEO Success

    Jason Clegg
    22 Nov 2014 | 3:37 am
    I'm a big fan of boiling things down to brass tacks. SEO is such a complex and often confusing area of small business web marketing. Working with one of my private SEO clients recently, I decided to breakdown the SEO process into 3 key steps & processes so she would better understand the timelines and procedures me and my team were working on. So today I wanted to present that same breakdown here on the blog. Here are your 3 critical factors for SEO success... DISCLAIMER: Again, I want to reiterate that SEO is very complex. This post is not an attempt to oversimplify SEO. It's simply an…
  • 7 Things To Know About Infusionsoft

    Jason Clegg
    20 Nov 2014 | 3:46 am
    I personally use and recommend Infusionsoft. If you're a regular reader of this blog, you're well aware of all my Infusionsoft blog posts. Just to be clear and upfront, I don't work for Infusionsoft but I am a referral partner for them and I do earn commission anytime I refer someone their way. Infusionsoft is one of the very few web marketing software tools I heartily recommend because I honestly and sincerely believe it has the power & potential to transform a small business. But that doesn't mean it's all "peaches & cream." Here are 7 things you should know about Infusionsoft before you…
  • 4 Ways To Do Better Content Marketing

    Jason Clegg
    18 Nov 2014 | 3:48 am
    The most important word in "Content Marketing" is CONTENT. That's why it's so important to keep revisiting your strategy and keep improving your approach. You should never have a shortage of new ideas or new strategies. So here are 4 ways to do better Content Marketing -- four more feathers for your small business content marketing cap... 1. Publish Blog Posts That Actually Help & Teach Stop worrying about SEO and stop obsessing over keywords. Both of those things should take care of themselves if you're just writing great blog posts. Sure, there's some optimization work you can do to get…
  • How Businesses Can Use Ocho Video App

    Stephanie Frasco
    13 Nov 2014 | 12:16 pm
    Mark Cuban just invested in a new app called Ocho. I like Mark Cuban. Not only did he graduate from the same University as me, (go IU!) he also has a really good blog and has been a proponent of blogging and social media for a long time. I've emailed Mark Cuban many times throughout my career and he actually wrote me back once. So, that gives him extra points in my book. Ocho is an 8 second video app that I think has a lot of potential for businesses to engage with a new audience. You might be thinking, why should I use this instead of Vine or Instagram video? And that's a very good question.
  • 5 Reasons Your Website Content Sucks

    Jason Clegg
    12 Nov 2014 | 3:17 am
    Great content is critical to success with web marketing. You need great blog posts, great landing pages, great social media posts, great email copy, and on and on. So how do you know if your content really is great? And how do you know if your website content sucks? Here are 5 common mistakes that lead to crummy content... 1. You're Using Non-Native Writers This is the cardinal sin. Sure, it's amazingly cheap to hire writers from China, India, or other offshore locations. And yes, some of what they write is "passable." But at the end of the day, you just cannot get quality writing from…
 
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    scribewise.com

  • When Content Disappears Into The Black Hole of Approvals

    John Miller
    25 Nov 2014 | 5:01 am
    I bet I know what’s making you crazy. Waiting for that article you wrote two weeks ago to get approved by the higher ups. In many organizations, getting content approved is a huge obstacle standing in the way of success. Creating a steady flow of audience-focused content requires a certain pace and rhythm. While Real Time Marketing seems like something of a fad, a content marketing effort often requires a predictable rhythm – this helps the audience begin to rely on your content as a source of reliable information. A sloggy approval process can leave you flopping around aimlessly, pouring…
  • Content Marketing Tip: A Little LOL Never Hurt Nobody

    John Miller
    21 Nov 2014 | 6:38 am
    When it comes to content marketing, marketers often face the challenge of making marketing material funny. Why? Because people like to LOL and if you can make them laugh, a lot of times you end up winning. But, the problem is that most marketers really just aren’t inherently that funny – or at least don’t know how to use the right kind of humor to create a successful marketing campaign that gets approval and achieves bottom line business goals. Oh, and one that makes people smile. So, what is a marketer to do? There are definitely ways to go about infusing humor into content and some…
  • Are You Building An Audience You Can Own?

    John Miller
    17 Nov 2014 | 6:40 am
    Last year, I spoke to a big B2C brand trying to convince them that a content strategy could launch them to a new level. I failed; this old dog wasn’t ready for new tricks. And that’s because their old tricks – millions and millions of dollars of newspaper advertising – is still working for them. As far as they’re concerned, it isn’t broke, so they’re not going to fix it. Business is good, they’ve done the same thing for years, and their incentive to change is low. Makes perfect sense, right? Stay the course. Of course, most people realize that this course is headed over a…
  • Kardashians, Broken Internets, and A Quick Lesson in the Content Journey

    Jen Cohen Crompton
    14 Nov 2014 | 7:56 am
    In content marketing, we don’t create content “just to create content.” We are careful about what we produce and ensure that each piece of content is strategically created based on the bigger picture. We focus on where the content fits within the sales funnel and know that each piece will have its own content journey. Now, that may sound like a lot of work going into a blog post or infographic, but in reality, if we are going to create great, effective content, why not make sure it works effectively to help achieve the business goals? That is our goal, right? Here’s a completely made…
  • Four Content Marketing Predictions for 2015

    Jessica Lawlor
    13 Nov 2014 | 6:36 am
    Believe it or not, we’re in the homestretch of 2014 and the new year is just around the corner. 2014 proved to be a productive year for content marketing. According to a recent Forbes article about the rising popularity of the field, “Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and consumers.” That’s certainly what we preach here at Scribewise and we’re happy to see that more and more companies are getting on board and taking content marketing seriously as…
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    Social Media Explorer

  • How To Separate Strategies from Tactics

    Jason Falls
    24 Nov 2014 | 3:30 am
    I’ll be the first to admit, the first 6-7 years or so of my “marketing” career, I was a tactic-driven guy. While I had a notion of what strategies were, it was more of a, “just make sure you tie it all together somehow,” checks and balances, rather than actually thinking strategically. When I took the job of Assistant Athletic Director for Communications at Birmingham-Southern College, however, I had the idea that we should start with something bigger than a bunch of ideas. Research and reading reinforced that and my work as a PR guy in college athletics started…
  • How To Make Your Facebook News Feed More Relevant

    Jason Falls
    17 Nov 2014 | 6:47 am
    About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list. Now, this is quite hypocritical of me in many ways. I’ve always been rather open with my social connections, even on Facebook. I mean, I have more than one friend on Facebook named…
  • Searching for social ROI?

    Matt Hollowell
    12 Nov 2014 | 3:00 am
    I am pulling my hair out over here! It’s one of the absolute worst, most frustrating feelings one can have…losing stuff. You see, I have a computer cord that I only need about twice a year, and I always put it back in the same place when I am done with it. Because when I need it, I really need it. And it’s not here. It’s not in its place, and I’m in the process of tearing my house apart looking for it. It’s a totally helpless feeling. And if you are being asked to prove your social ROI…you know this feeling firsthand. But lucky for you, there’s help for your lost things. Keep…
  • 3 Tools to Discover How Much Authority An Influencer Really Has

    Marcus Ho
    11 Nov 2014 | 3:00 am
    In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts. Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet. When you…
  • G2 Crowd The Incredibly Useful Yelp of Business Software

    Jason Falls
    10 Nov 2014 | 9:00 am
    In 2011, after several years of writing reviews of social technology software platforms on Social Media Explorer, a business partner once suggested we should build a software review site and become the third-party, unbiased source for social technology reviews. Due to lack of bandwidth and capital, the idea was tabled for other short-term profit plays and it never happened. Thank goodness someone else had the bandwidth and funding to make it so, though. That type of site would be incredibly useful. And it’s now upon us. G2Crowd.com is just what we’d envisioned, but with a broader scope.
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    Limor's Storytelling Agora

  • Why does a storyteller need all the fortune in the world?

    Limor
    26 Nov 2014 | 2:42 pm
    One of the groups I work with is a storytelling peers group, looking into Jewish texts as a source of inspiration. After doing some Limmud (learning) each of us goes off exploring, composing, reading, thinking, trying to come up with … Continue reading →
  • We won’t have to talk. Jolly good?

    Limor
    24 Nov 2014 | 12:53 pm
    “My father says that in ten years from now, we won’t have to talk anymore. Using special technologies, we’ll just have to think and things will happen.” Coming from a 14 years old gifted teenager, who said it during a … Continue reading →
  • Taking leave for a couple of months

    Limor
    15 Jun 2014 | 12:26 am
    I finally realized I don’t have the time to write here so I’m officially hanging up the “will be back” sign. In the meanwhile I’ll be busy with a business upgrade, a new long-story I want to work on, and … Continue reading →
  • An exercise in giving feedback

    Limor
    26 May 2014 | 2:00 pm
    Just back from a storytelling training session with something I want to share: When training, participants expect me to give them feedback, which I do. Often I can sense they are flabbergasted, “how does she know how to hit the … Continue reading →
  • To the storyteller yesterday is still here

    Limor
    9 May 2014 | 1:54 pm
    “When a day passes, it is no longer there. What remains of it? Nothing more than a story. If stories weren’t told or books weren’t written, humans would live like the beasts, only for the day. Reb Zebulun said, “Today … Continue reading →
 
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    Content Marketing Blog

  • Why We Are Giving Thanks to Content Marketing This Year

    Molly Bruno
    20 Nov 2014 | 5:30 am
    Whether you enjoy a traditional Thanksgiving spread, choose an unconventional celebration (Turducken, anyone?), or skip the culinary festivities all together, one thing is universal: Thanksgiving encourages us to reflect on what we are grateful for.
  • 3 IT Companies Who Are Doing Inbound Marketing Right

    Justin Lambert
    19 Nov 2014 | 5:30 am
    It's always fun and exciting to see companies who “get” inbound marketing and are putting in the time and effort to do it right. We wanted to shine the spotlight on a few companies that are doing some cool stuff in the Information Technology industry, and we made a point NOT to focus on the huge companies you already hear plenty about. Instead, we're looking at three small or midsize businesses in the IT sector who are focused on drawing their target customer to them digitally through powerful inbound marketing methods. The IT Company, Knoxville, Tennessee
  • Facebook vs. Blogging for your Business

    Andrea Miller
    14 Nov 2014 | 5:30 am
    We are often asked the question: is blogging for your business better than Facebook? A lot of small business owners seem to think a content marketing strategy should include one or the other and not necessarily both. After all, Facebook appears to be cheaper and easier to maintain than starting and keeping up with a quality blog. But the reality is that Facebook (and other social media channels) and blogging should actually complement rather than replace one another.
  • 4 Ways B2B Businesses Can Benefit from Inbound Marketing

    Justin Lambert
    13 Nov 2014 | 5:30 am
    Marketing a business-to-business company used to involve a whole lot of yellow page ads and about 10,000 linen and gold-embossed business cards. You would either wait by the phone and hope for the best, or you would go out to hundreds of events and tradeshows hoping to network your way to a client. Of course, I'm oversimplifying. But in the old days before inbound marketing became a viable option, the possibilities were pretty limited. And there were far too many businesses who were not reaching the full scope of their audience because they simply didn't know how to effectively and…
  • All B2B Companies Struggle with Content Silos – No Matter their Size

    Dechay Watts
    7 Nov 2014 | 5:55 am
    Information Development World 2014 brought together an unlikely crew of product managers, support directors, technical writers, translation managers and product developers to discuss the role of content in unifying a brand message at the enterprise level.  Many conversations took place around breaking down communication silos within an organization to deliver a cohesive buyer experience from beginning to end.  While it’s easy to see how content suffers from a lack of consistency in large organizations, we often see similar challenges in smaller B2B companies as well.
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    Sweepstakes Marketing Blog

  • Stop Running Giveaways on Social Media! Run Them on Your Website (Part II)

    Giancarlo Massaro
    24 Nov 2014 | 11:29 am
    This is a follow up to the article I wrote 21 months ago explaining why you should host your giveaways on your website, instead of on your social media profiles. If you have not read the original article, please do so here: Stop Running Giveaways on Social Media! The Social Illusion (21 Months Later) Two […] The post Stop Running Giveaways on Social Media! Run Them on Your Website (Part II) appeared first on Sweepstakes Marketing Blog.
  • Case Study: LostGolfBalls generates over $50,000 in revenue with ViralSweep

    Giancarlo Massaro
    22 Sep 2014 | 1:41 pm
    Located in Sugar Land, Texas, LostGolfBalls is the world’s largest recycler of used golf balls. Working with over 2,400 different golf courses, they collect, clean, and sort golf balls, which are then sold back to consumers at a drastic price reduction. LostGolfballs sells between 40-50 million used golf balls per year through their online store, […] The post Case Study: LostGolfBalls generates over $50,000 in revenue with ViralSweep appeared first on Sweepstakes Marketing Blog.
  • The Facebook Like Gate Has Been Banned

    Giancarlo Massaro
    18 Aug 2014 | 3:48 pm
    On August 7th, Facebook quietly announced a major change in their platform policy that is set to go into effect starting on November 5, 2014. Announced on their developer blog, the change in the Facebook platform policy will affect third-party apps-more specifically their use of the Facebook Like Button when it comes to using it […] The post The Facebook Like Gate Has Been Banned appeared first on Sweepstakes Marketing Blog.
  • ViralSweep Releases Advanced Guide To Sweepstakes

    Giancarlo Massaro
    10 Oct 2013 | 7:06 am
    Just in time for the holiday season, free resource helps businesses, entrepreneurs, and ecommerce retailers build, run, market and profit from online promotions. Austin, Texas — October 15, 2013 — ViralSweep, a SaaS application for building sweepstakes and giveaways, in partnership with Shopify, an industry leading commerce platform used to sell online and at retail […] The post ViralSweep Releases Advanced Guide To Sweepstakes appeared first on Sweepstakes Marketing Blog.
  • How to set up a giveaway on Big Commerce

    Giancarlo Massaro
    17 Sep 2013 | 7:27 am
    This tutorial will show you how to set up a giveaway on Big Commerce for the Full Page, Widget, and Popup styles. Please click here to see our updated documentation for installing ViralSweep on BigCommerce. Widget 1) Login to your Big Commerce store. 2) Click ‘Web Content’ from the navigation, then click ‘Create a Web […] The post How to set up a giveaway on Big Commerce appeared first on Sweepstakes Marketing Blog.
 
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    Pamorama | Social Media Marketing Blog

  • Don’t Make These 9 Social Media Marketing Mistakes

    Pam Dyer
    8 Nov 2014 | 4:42 pm
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to…
  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
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    CyberAlert Blog

  • Why Many Content Marketing Campaigns Fail

    William Comcowich
    26 Nov 2014 | 11:56 am
      Content marketing has become pervasive. Businesses have embraced content marketing, not just because it’s the latest, hottest marketing trend, but because it works and is more cost effective than traditional marketing methods such as online banner ads.  Consider these statistics cited by Brand.com. The average click-through rate for display ads is 0.11 percent. Most [...]The post Why Many Content Marketing Campaigns Fail appeared first on CyberAlert Blog.
  • The Power of Podcasts for Public Relations & Marketing

    William Comcowich
    26 Nov 2014 | 8:09 am
      If you’ve doubted the power of podcasting as a public relations and marketing tool, take note. Southland Christian Church has produced podcasts to distribute and broadcast its “Weekend Message Series,” garnering a following worldwide. The tales of who listens are fascinating. Derrick Purvis, the church’s communications director, said leaders have been e-mailed by a [...]The post The Power of Podcasts for Public Relations & Marketing appeared first on CyberAlert Blog.
  • Optimizing the Value of Social Media Monitoring

    William Comcowich
    26 Nov 2014 | 7:52 am
      Businesses must do more to take advantage of social media monitoring, recent surveys conclude. Although many PR departments monitor social media to some extent, the business benefits are not always clear, indicates a survey by PR News and Business Wire. “PR people are good at generating action [on social channels], but not yet understanding [...]The post Optimizing the Value of Social Media Monitoring appeared first on CyberAlert Blog.
  • PR Tactics Journalists Really Hate

    William Comcowich
    25 Nov 2014 | 10:12 am
    While public relations professionals are under pressure to place their company’s news in media outlets, journalists feel more harangued than ever since fewer reporters are targets of pitches from more PR people. Using quotes from Twitter and personal interviews, HubSpot compiled its second annual list of “S#*t PR people do that journalists hate,” PR practices [...]The post PR Tactics Journalists Really Hate appeared first on CyberAlert Blog.
  • Follow Facebook’s Policies — Or Else

    William Comcowich
    25 Nov 2014 | 5:00 am
      If you want to make your brand’s content sharable and searchable on Facebook, you need to follow Facebook’s rules on content and behavior. If you don’t follow the rules, Facebook can disable your apps, leaving you with nothing but a pretty page, warns marketing automation software company Act-On Software. In the worst case, Facebook [...]The post Follow Facebook’s Policies — Or Else appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Newsletter Marketing Benefits Your Professional Practice

    info@wpicommunications.com
    26 Nov 2014 | 3:00 am
    Running a practice is complicated. You have to deal with paychecks, facilities, staffing, and lots of paperwork—not to mention serving your clients or patients! With all these different elements to keep track of, it’s easy to miss out on prime marketing opportunities. 
  • Going Digital with Newsletter Marketing

    info@wpicommunications.com
    19 Nov 2014 | 2:59 am
    Nearly everything today is accessible on our computers, tablets and smartphones, so it makes sense that many professional practices today are looking to go digital—including with their newsletter marketing. But as with any marketing step, it’s important to plan carefully so your marketing investment pays off. Implementing these tips will help to ensure that your foray into electronic newsletter marketing is a success.
  • The Case for Print Newsletters

    info@wpicommunications.com
    12 Nov 2014 | 3:00 am
    There is no denying that our world has become increasingly digital. As a result, many professional practices have gone digital with their marketing, too, and are sending their newsletters electronically. While there are certainly many advantages to sending out an e-mail newsletter (lower cost and easier data analysis, chief among them), it would be foolish to discount the benefits of a print newsletter. Consider these top three reasons for mailing a print newsletter, then make an informed decision of what is best for you and your practice.
  • Five Tips for Creating, Maintaining and Growing Your E-mail List

    info@wpicommunications.com
    5 Nov 2014 | 3:00 am
    The success of your professional practice lies in your relationships with your patients or clients, and never is that truer than when it comes to newsletter marketing. It makes sense, then, that who you send your newsletter to is just as important as what you are sending them. Your distribution list is the lifeblood of the newsletter marketing technique, so it’s essential that you spend time creating, growing and nurturing your e-mail list. Here are five tips to help you do just that.
  • Newsletter Marketing Tips for Small Practices

    info@wpicommunications.com
    29 Oct 2014 | 3:59 am
    Small practices face their own unique challenges, especially when it comes to marketing. With limited resources, you need to look for ways to get the biggest bang for your buck. For a small practice, marketing with a monthly newsletter can offer a significant impact for a low cost. In order to maximize the effectiveness of your newsletter, follow these tips to market your practice.
 
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    KnowledgeVision » Blog

  • Flip the Webinar

    Samantha Kiley
    21 Nov 2014 | 8:32 am
    In an article entitled, “Flipping the Classroom”, Cynthia J. Brame, Assistant Director of the Center for Teaching at Vanderbilt University, describes the ”flipped classroom”, as introducing students to the subject matter before attending class. The students then use class time to discuss and analyze the material, Read more ...The post Flip the Webinar appeared first on KnowledgeVision.
  • Terrified of Video?

    Samantha Kiley
    27 Oct 2014 | 7:05 am
    Terrified of Video? The Specter of Video Content Shouldn’t Haunt You! Videos Engage Your Audience Online videos can bring your company’s messages to life. Consider a showpiece video that your business can play at tradeshows to better acquaint new employees with your company. Perhaps your business Read more ...The post Terrified of Video? appeared first on KnowledgeVision.
  • Adding Right-Brain Content to the Sales Enablement Process

    Samantha Kiley
    14 Oct 2014 | 6:41 am
    Adding Right Brain Content to the Sales Enablement Market Although it is National Right Brain Month, your business will want to celebrate the pluses of right brain content marketing all year long. A new collaboration between KnowledgeVision’s app for creating rich-media video presentations and SAVO’s Inspire Read more ...The post Adding Right-Brain Content to the Sales Enablement Process appeared first on KnowledgeVision.
  • Webinar Recap of Knovio/Educreations Tools

    admin
    29 Sep 2014 | 2:10 pm
    Webinar Recap of Knovio / Educreations Tools Using two web tools, businesses and organizations can now capture and share information easier than ever using little more than an iPad and stylus. Educreations and Knovio are two innovative resources that allow users to create dynamic presentations of Read more ...The post Webinar Recap of Knovio/Educreations Tools appeared first on KnowledgeVision.
  • Social Media Marketing Trends of 2014

    admin
    1 Apr 2014 | 9:50 am
    Social media is rising with no future decline in sight as a great content marketing tool for businesses.  At the Social Media Marketing World in San Diego this year, Evan Prokop was able to sit next to opening keynote speaker Michael Stelzer, and has shared 4 Read more ...The post Social Media Marketing Trends of 2014 appeared first on KnowledgeVision.
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    CoSchedule

  • How To Write Irresistible Blog Post Introductions That’ll Keep Your Readers Reading

    Julie Neidlinger
    26 Nov 2014 | 7:15 am
    There are eight other people reading this post along with us. In just a few minutes, there will only be the two of us. Don’t believe it? The challenge was already insurmountable. People read about 18% of your blog post. Readers are overwhelmed with information and are purposefully not reading for their own sanity. Heck, we’ve been bemoaning the death of reading since 1991, and even again in 2007. So what to do about getting readers to read? How do you keep people reading to the end? Master The Art Of Blog Post Introductions And Keep Your Readers Reading via…
  • Tasks & Comments For Social Messages [New Features]

    Garrett Moon
    25 Nov 2014 | 1:30 pm
    Great news, there are two exciting new features now available on your CoSchedule calendar! Tasks for Social Messages You can now assign tasks to your team on individual social messages, giving you a full social media approval workflow. This should help both teams and individuals improve their efficiency and never miss an assignment. This way, you can use the same process for your individual social messages that you already enjoy for blog posts. Need approval before sending? Now you’ve got it! More time saving features @CoSchedule: Tasks & Comments For Social Messages…
  • When Is The Best Time To Publish A Blog Post?

    Garrett Moon
    24 Nov 2014 | 8:00 am
    Here’s the scenario. You have just written the blog post of a lifetime. The one that you know has the potential to go viral on social media. The one that you know will drive a lot of qualified traffic to your website generating leads and ultimately sales. You’ve optimized it for search, checked it twice for grammatical errors, and you’re ready to schedule it to go live. Then you stop. Because it’s at this point, you ask yourself the ultimate question – when. When is the best time to publish an amazing blog post? What day of the week? What time? What timezone?
  • The Horrifying Truth About Multitasking And Productivity

    Julie Neidlinger
    19 Nov 2014 | 10:30 am
    One of the more popular posts on this blog described how to save time writing blog posts. Perhaps I ought to have taken that to heart. Over the three days it took me to write this blog post, I found myself writing it: While watching TV. While babysitting three little kids. While periodically checking Twitter. With two side-by-side computer monitors, one running a news feed. That would explain why it took me three days to write one post. What destroys your blog? Irregular posting. Sloppy writing. Unanswered comments and conversation. No new ideas. Split focus on everything but writing blog…
  • The Content Marketing Guide For Highly Regulated Industries

    Guest Author
    17 Nov 2014 | 6:00 am
    Say you work for an ad agency and one of your clients is an e-retailer that sells over 30,000 products. It should be a dream come true for a content marketer, right? With 30,000 options, you have a nearly endless supply of features and benefits, challenges and solutions, lifestyles and demographics to target. A Must Read: The Content Marketing Guide For Highly Regulated Industries via @CoScheduleClick To Tweet Now, let’s pretend that for all of those 30,000 products, you can’t actually tell anyone what they’re good for. Instead, all you can do is list out the ingredients and cross your…
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    Feldman Creative

  • The Content Marketing Plan that Quadruples Your Leads

    Barry Feldman
    21 Nov 2014 | 4:32 pm
    There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve other impressive achievements—with content marketing. Of course, it will require great content. It will require great marketing. It will require quantifying and qualifying the objective. How many leads? What’s a lead? Above all, it…
  • Content Analytics Simplified (So It Won’t Freak You Out)

    Barry Feldman
    15 Nov 2014 | 11:13 am
    Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from their surveys, the top challenges we face as content marketers always include content creation issues. The inability to measure content effectiveness makes the list, but usually only about one-third admits it troubles them. Is it because they have a good handle on content metrics and analytics? Is it an out-of-sight, out-of-mind thing? Could it be measuring content effectiveness is too…
  • 25 Effective Infographics Ideas to Grow Your Digital Footprint

    Barry Feldman
    8 Nov 2014 | 11:43 am
    Source: Infographicality.com If the Internet were pop music, infographics would be The Beatles. They’re irresistible. They create massive hits. At their best, they balance style and substance. They can be relentlessly imaginative. And like John, Paul, George and Ringo, they can communicate sophisticated ideas to a mass audience. Yep, they’re lovable. How lovable? This factoid comes from a 2012 infographic by NeoMam Studios. Infographics are so hot even stories about them sizzle. I wrote “The Most Important Thing You Need to Know About Infographics” and it climbed to the #1 spot on my…
  • SEO Simplified for Short Attention Spans

    Barry Feldman
    3 Nov 2014 | 9:59 pm
    “We really do want to understand SEO.” I was on a conference call with a client who said that. And then: “Let’s plan to have a 15 minute call where you can explain SEO to us.” Gulp. Can SEO really be simplified to that extreme? Well, I do love a good challenge. But I don’t love SEO. I’m not the analytical type. If SEO isn’t exactly your cup of tea, here we go: SEO, with a spoonful of sugar. (The article takes 15 minutes to read aloud and, of course, less to simply read.) What’s SEO mean? Search engine optimization. It’s a clunky term for sure. You can’t optimize search…
  • What Makes a Person Influential?

    Barry Feldman
    26 Oct 2014 | 10:34 am
    Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by Mark Fidelman, 25 Things Influential People Do Better than Anyone Else in which Mark attempts to answer: “How do people become truly influential in the social age?” Clearly, Mark and I admire many of the same people. His article is full of examples where…
 
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    Prime Scripting – Digital Marketing Agency

  • 15 Grammar Mistakes Your Business Should Not Make

    Christian Abbas
    20 Nov 2014 | 3:05 am
    As social media and content marketing continue to cement their places within the staple diet of online marketers, we are reading, curating and creating more content than ever before. With so much to process, it’s almost forgivable that people will occasionally make small mistakes. The infographic below, designed by Copyblogger, presents to you some of the common grammar mistakes seen online. The impact of these blunders may not seem particularly obvious, but they will undoubtedly have an adverse effect on the performance of your marketing messages. Are you guilty of any of these fatal…
  • The Perfect Length for All of Your Online Marketing Content

    Christian Abbas
    2 Nov 2014 | 7:18 am
    The length of your online content plays a key role in determining how well your business will perform online. Whether it’s a social media post, a blog post or your web domain, there are certain guidelines to follow to give your business the better chance of success. If you’re too short, you risk failing to capture the attention of your readers, whereas being too long can easily lose their interest. To give you some general rules to go by, the guys at Sumall have designed this handy infographic, demonstrating the ideal length for all of your online content.
  • Is This The End for Google Toolbar PageRank?

    Christian Abbas
    7 Oct 2014 | 10:41 am
    Google Webmaster trend analyst John Mueller has announced that Google Toolbar PageRank is unlikely to be updated again. For quite some time, the importance of Google’s PageRank has been a topic of discussion for SEOs. Throughout 2012 and 2013, the regularity of its updates has gradually slowed towards the seemingly inevitable point that the ranking metric would be permanently discontinued. In October 2013, Google’s Matt Cutts implied that there would not be another PageRank update by the year end. However, only two months later, the metric was updated once again. Since then, there have…
  • The Naïve Twitter Copywriting Mistake

    Christian Abbas
    17 Sep 2014 | 4:17 am
    Picture yourself at a social event. The moment you step foot in the door, you make someone’s acquaintance. The instant the formalities are over, they launch straight into a sales pitch. ­If you’re anything like me, you would not receive this sort of introduction very well, and you’d be looking for the quickest way to escape the conversation. They took no time to even begin to understand you and your desires, so why would you have any time for them? If you use Twitter as a platform for networking and expanding your business reach, the chances are you’ll be all too familiar with this…
  • Don’t fall for Gmail SEO consultants

    Mike Porter
    31 Jul 2014 | 11:02 am
    I would like to say that I wholeheartedly recommend Gmail accounts for the access you receive to highly useful applications like AdWords, Analytics, Webmaster Tools, Docs, G+, and various others. Provided they are used effectively, they offer immense potential for businesses all over the world. Quite frankly, most SEO consultants and content marketing specialists would be left scrambling for alternatives without Google apps. And without a sizeable operating budget, many professionals are dependent on those tools to earn their livelihood. They can’t simply pay for all of the premium tools,…
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    Big Leap Creative

  • Publish and Flourish: Get Organizational Buy-in of Content Marketing

    Lisa Gerber
    23 Nov 2014 | 9:46 am
    Get on the bus, people! If, as a brand/business, you decide to launch a content marketing or inbound marketing program, or simply a blog (or whatever you choose to call it), for the wrong reasons, it will certainly fail to meet your expectations. Red flags I see, as we begin to engage with clients are questions such as “how soon will this start working for us?” or “our leadership team doesn’t yet see the value in this so we’d like to start by blogging twice a month.” It’s like being partially pregnant. It doesn’t happen. And it’s an apt…
  • Marketing Your Brand While You Sleep

    Lisa Gerber
    18 Nov 2014 | 8:33 am
    Creating your own branded content and having a social presence is great, but the key to growth and expansion of your networks is getting others to talk about you on social media. When this happens, you can be sleeping and people are marketing your brand. I mentioned this recently at a conference: Shine the light on your community and let others tell your story. It’s far more powerful than when you tell it yourself – trust level is higher within tight networks and third-party sources. But you can’t just ask “How can we get people to talk about us on social…
  • Finding Inspiration: May The Muse Be With You

    Lisa Gerber
    31 Oct 2014 | 7:00 am
    I speak daily with CEOs of companies in businesses like machining, and widget manufacturing and financial services. They think they don’t have anything to write about. Their business/industry isn’t “interesting” and they certainly have no desire to write about it even if it were. You’re on deadline to publish something. You find yourself staring at a blank screen. Create, damn it, create! So you think. Hard. And it hurts but nothing is coming. So you check Facebook. You procrastinate. In the words of a client, you let “a butterfly distract you.” Other days,…
  • The Yelpification of Small Business and Customers’ Abuse of Power

    Lisa Gerber
    28 Oct 2014 | 9:44 am
    As we drove into Coeur d’Alene, Idaho this weekend, I consulted Yelp to find a place for lunch. We found our place – 64 reviews, with a 4 1/2 star rating. The photos looked good and menu was right up our alley. Purely for the entertainment value, I read some of the one-star reviews out loud: I wasn’t really in the mood to eat… – one-star review. Really? if you’re not in the mood to eat, don’t eat, and certainly don’t review it. The host bumped the gas lamp and some dirty water spilled into our beers… – one-star review. Oh man, you…
  • Video Marketing: When Gimmicks Work

    Lisa Gerber
    16 Oct 2014 | 9:00 am
    I woke up this morning to find this video in my newsfeed. And of course I watched because the headline was: Customers freak out when the floor disappears, but mostly because it’s The North Face. We’ve all become jaded when it comes to branded content because it’s hard to pull it off well as is evidenced by the fairly mediocre acting in this video – the feigned shock when the floor starts to disappear – but here is why I think this gimmick works: It makes me want to buy a North Face jacket. That’s something new, isn’t it? A viral (or potentially viral,…
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    Kapost Content Marketing Blog

  • These Brands Don’t Add to the Holiday Marketing Drivel

    Anne Murphy
    27 Nov 2014 | 5:00 am
    Holiday marketing. Gross. As consumers, we’re pretty skeptical of brands around this time of year. We all know they’re trying to get us in their stores and onto their websites with wallets open and credit cards out. We know they’re trying to capitalize on all the mixed up emotions that come with the holidays. Damn them. Holiday marketing. Gross. Often, holiday marketing efforts are easy to ignore; they’re cliche and uninteresting. The message doesn’t connect with us. It’s not funny. It doesn’t make us think—at least about something other than the…
  • 4 Ways to Get Company-Wide Buy-In for Content

    Anne Murphy
    26 Nov 2014 | 5:00 am
    Content—if it’s going to be successful—can’t be created in vacuum. Alienated from sales, services, distribution and analysis teams, content creators have little insight into the needs of the organization or broader business objectives. Unfortunately, this disconnected model is how many enterprise organizations approach a content marketing strategy. Within this flawed and isolated setup, scaling content in the enterprise is nearly impossible. And before a content operation has a chance to gain traction and prove value, it gets dissolved into another marketing group or disappears…
  • 3 Case Studies That Prove the Value of a Customer-Focused Content Strategy

    Liz O'Neill
    25 Nov 2014 | 5:01 am
    The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail to connect content marketing activity to business value. This major disconnect stems from the difficulty most marketers have shifting their messaging focus away from the product and toward the buyer. “The majority of marketers find producing content that engages buyers to be a…
  • 2015 Content Marketing Predictions

    Jean Spencer
    25 Nov 2014 | 5:00 am
    Each year, as another Q4 comes to a halt, business people are forced to look back at what they did right and wrong over the past year, and start planning for the next. It’s called professional reflection, and most of us do it while in a food coma after stuffing our faces with turkey, ham, and pie over the holidays. This season, I urge you to consider some of the following content marketing predictions, based on a year’s worth of research. Hopefully they’ll help you sketch out your overarching 2015 content marketing strategy. One thing’s for certain, it’s going to…
  • The Definition of a Content Pillar

    Amanda Farmer
    24 Nov 2014 | 5:00 am
    You might have never heard the term before, but if you’re running a content marketing program, chances are you’ve worked with content pillars in the past. A content pillar is simply an in-depth piece of content, such as an eBook, whitepaper, video, or research report, that can be broken out into many smaller assets, such as blog posts, infographics, and emails. The name is pretty appropriate, if you think about it. Running a content program can be highly challenging at times, and if you don’t find ways to repurpose and reuse content, your program can easily collapse, burying your…
 
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    Recurve

  • How To Kill the Boredom and Make Awesome Annual Reports

    Bradley Robb
    20 Nov 2014 | 6:40 am
    This time of year you may be looking toward turkey and stuffing and various pies. But just on the other side of that feast looms the thing data-driven marketers and engagement specialists live for – annual reporting.Yes that sounds nerdy, but for us the Annual Report is our Super Bowl. The final accounting for a year’s worth of effort. Our chance to prove our worth.And frankly, we deserve the victory. After all, us marketers have spent all year testing and tracking, diligently tweaking and modifying our experiments. And you’ve created content that reached out to, and got engagement…
  • Quit Facebook? 5 Tests Every Business Should Run

    Bradley Robb
    6 Nov 2014 | 11:41 am
    Is it time to quit Facebook?Not you, personally. Feel free to like, post, and poke away.I’m asking if your business should give up Facebook.Recently, several high-profile businesses have shuttered their Facebook pages. While I’m not yet ready to call it a trend, these cases have caught my attention. Why? Because the reasons these companies give for leaving the social platform do not bode well for Facebook’s business prospects.But, before getting into the big question – should you quit Facebook – let’s take a look at why some brands pulled the plug.Eat24 Pens a Heckuva…
  • Content Marketing – The Floor Is About To Fall Out

    Bradley Robb
    30 Oct 2014 | 12:34 pm
    By 2016, you won’t be talking about Content Marketing.That statement is probably shocking, especially coming from Recurve. As the undisputed “World’s Deadliest Content Strategist,” and person frequently introduced by clients as “our content guy,” I have every reason to be bullish on content – my livelihood depends on it.But, mark my words, within two years reality will set in and you’ll be over the Content Marketing hype.This isn’t fortune telling, or tea leaf reading, or even a click-bait topic. New tactics rise through a predictable cycle, hyping and crashing in a…
  • How To Find Your Best Customers

    Edward Baldwin
    23 Oct 2014 | 11:43 am
    At Recurve, we often distill the Customer Engagement work we do into six simple words: Get More Of Your Best Customers.At a recent conference, I dropped this line on a fellow attendee who, with an understandable amount of skepticism, asked, “Great. How?”Today, I’m going to answer that question in a bit more detail.Assumptions: 1) any company with customers would agree that some of their customers are, in one way or another, “better” than others. 2) “Better” will have different meanings for different businesses.The good news is if you’re collecting data about your…
  • Testing Done Right: Get an Impact Without Traffic, Time, or Money

    Bradley Robb
    16 Oct 2014 | 10:38 am
    Testing is great.Testing allows us to move away from speculative decisions and live in a world populated by “just the facts.”Testing is so awesome that in the data-driven world, there’s an aspirational phrase, a mantra: Test everything. And while that little chant sounds great on paper, it’s also effectively out of reach for most of us.To put it bluntly, even with tools like Optimizely [1] or VWO [2] (both of which are excellent), most businesses aren’t able to test what we actually need to focus on .To put it bluntly, by testing everything, we’re testing too much of the wrong…
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    Tai Goodwin, Bankable Brilliance | RSS Feed

  • When Creating Information Products Is Bad for Your Business

    Tai Goodwin
    26 Nov 2014 | 4:45 am
    Information products can be one of the best ways for service-based entrepreneurs to monetize their expertise. Or they can be a costly waste of time and energy. What makes the difference? You have to be Positioned to Profit. Yes, that is the name of one of my most popular offerings. And I named it that for a reason: Many of the ... Read More The post When Creating Information Products Is Bad for Your Business appeared first on Tai Goodwin, Bankable Brilliance.
  • [Infographic] How Much Money Can You Make from Selling Your Book?

    Tai Goodwin
    20 Nov 2014 | 9:14 am
    The post [Infographic] How Much Money Can You Make from Selling Your Book? appeared first on Tai Goodwin, Bankable Brilliance.
  • Beyond the Presentation: 5 Ways to Use PowerPoint to Create Content

    Tai Goodwin
    19 Nov 2014 | 4:16 am
    There are tons of great examples of how not to use PowerPoint. My favorite PowerPoint fail is when presenters read word-for-word from the screen as if we can’t see the content for ourselves. With many well-intentioned but ill-advised people creating PowerPoint presentations, it’s no wonder why the tool has gotten a bad reputation. But there are several ways to creatively use slides to create content ... Read More The post Beyond the Presentation: 5 Ways to Use PowerPoint to Create Content appeared first on Tai Goodwin, Bankable Brilliance.
  • Why you should never be ashamed to promote your services

    Tai Goodwin
    18 Nov 2014 | 5:02 am
    The post Why you should never be ashamed to promote your services appeared first on Tai Goodwin, Bankable Brilliance.
  • Are You Blocking Your Brilliance (and Income) By Overthinking?

    Tai Goodwin
    17 Nov 2014 | 5:00 am
    A few years ago if you looked up the definition of overthinking, my picture would have been there. I used to overthink everything. First of all, I am an introvert and we love thinking. Second, one of my strengths is strategy so thinking about how to get things done is the primary way my brain responds to a problem. Over ... Read More The post Are You Blocking Your Brilliance (and Income) By Overthinking? appeared first on Tai Goodwin, Bankable Brilliance.
 
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    Visually Blog

  • Measuring The ROI Of Your Content Marketing

    Nick Rojas
    26 Nov 2014 | 6:00 am
    In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach. In the third–and final–part of the content marketing series, we will explain how to measure return on investment (ROI) of the content created for the campaign. While the content is the fuel that powers the act of content marketing, it is the measurement of the effectiveness of the content that ultimately decides whether the content…
  • The Content Marketer’s Guide To Black Friday

    Jon Salm
    24 Nov 2014 | 6:00 am
    With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year. Shoppers will be ready to spend on Black Friday (November 28) and Cyber Monday (December 1). Utilizing content marketing best practices can lead to big time wins. Follow these four best practices, and note one cautionary tale, to make the most out of the early holiday rush. Shapchat Can Help Build Tension and Reward Engagement among Younger Consumers Snapchat boasts a user base 30 million strong that heavily caters to…
  • How To Audit Your Content Marketing Plan

    Nick Rojas
    20 Nov 2014 | 6:00 am
    Part One of the series on content marketing discussed how to set goals for a content marketing strategy, and explained that the goals relied largely upon the balance between desired outcome of the campaign, and exploiting the strengths and weaknesses of the content marketing theory. Now that the goals of the campaign have been established–therefore setting the parameters to which the campaign adheres–it’s time to focus on the content portion of the strategy. At its heart: content marketing is still a marketing strategy. We know the role that strategy plays, and the role that…
  • 12 Tools For Creating And Discovering GIFs

    Stephanie Castillo
    18 Nov 2014 | 6:00 am
    Animated GIFs. You see them everywhere, usually as a response, reaction or qualifier that adds extra oomph to any statement. For the longest time GIFs have been associated with the Internet’s funny bone, but now brands are finding ways to incorporate this form of visual content into their marketing. After all, GIFs occupy a space between images and video that leaves much room for exploration. Here we’ll review 12 tools to get you started with creating, discovering and hosting GIFs. Some of the tools below require a bit more practice to master, but you’re guaranteed to find…
  • Top Content Marketing Trends Of 2014

    Jon Salm
    17 Nov 2014 | 6:00 am
    2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14: 1. Content Marketing is the New Norm Content Marketing has come a long way since its days as a buzzword. The practice has been embraced by big-name brands, innovative startups, and a few unexpected players. Beyonce’s  self-titled album and complementary set of music videos is an example, and even the White House got in the game with its candid photo…
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    What She Said

  • How to Brainstorm Blog Topics for Any Industry

    Ashley Jones
    26 Nov 2014 | 5:00 am
    Do you ever feel like you’ve written a blog about literally every topic relevant to your audience? Sometimes coming up with an idea for your next blog seems like an impossible feat. Frequently finding new ideas can be challenging whether you’re new to the world of inbound or a seasoned pro. The first step is to know your audience. Yes, the ever-important buyer persona. But, you’re not worried about your reader; you can create buyer personas in your sleep! No, the real question is what topic should you focus on that your buyer would care about and find value in? Here are 5 tips to help…
  • Are your Followers Muting your Business on Twitter?

    Stephanie Jones
    25 Nov 2014 | 11:22 am
    The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to Vern Lundquist’s hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when others are talking. Want to know where else you can hit the mute button? Twitter. Introduced last May, muting the people and businesses you follow became an option on the social network. Rather than unfollow someone, you can just mute them and keep the contact. It so simple to do; all a user has to do is visit a…
  • 4 Reasons MSP Sales Reps Should Spend More Time on Social Media

    Amber Cebull
    25 Nov 2014 | 10:41 am
    Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some companies have banned the sites, making it so that workstations can’t even access them. But we argue that social media is exactly where your employees should be spending their time. Sound a little strange? Or maybe you agree? Either way, here are 4 reasons that MSP sales reps should spend more time on social media: The perfect substitute…
  • 4 Tips On Conquering the Evil that is Writer’s Block

    Ashley Jones
    20 Nov 2014 | 5:00 am
    It’s funny that I’m writing this blog about writer’s block considering I was drawing a complete blank when trying to think of a topic. Writer’s block happens to the best of us, and if someone tells you they haven’t experienced a bought of writer’s block they’re likely lying. So what do I do when I’m struggling with my writing? Sounds weird, but I like to pace around my apartment. My tiny apartment is shotgun style and it takes me approximately 15 seconds to get from one end to the other. I pace like this about 10 times. This works well for me. It makes me feel less sedentary…
  • B2B’s Can’t Afford to Avoid Marketing on LinkedIn

    Stephanie Jones
    19 Nov 2014 | 5:00 am
    Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it’s cousins, Twitter and Facebook. LinkedIn has actually become the go-to social network for B2B’s. There are 332 million users worldwide and 40 percent of those users check-in to the site daily. It’s an easy way to build and nurture relationships with potential clients, as well as create awareness of your organization’s brand. While LinkedIn may…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • How To Justify The Cost Of Your Content Marketing Program

    Jeanne Sachs
    21 Nov 2014 | 12:10 pm
    There really is no question mark around content marketing anymore.  Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers. EDELMAN BRANDSHARE 2014: A MANIFESTO FOR BRAND SURVIVAL is a study that proves the importance for brands to survive and thrive today and into the future. Two big questions that remain: 1) how to measure return on investment and 2) how to justify the cost of content marketing.  These are both questions you want and need to answer…
  • 5 Tips to Engage Your Audience With Visual Content

    DarahJ
    14 Nov 2014 | 12:23 pm
    People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use them in some way. Here are five tips to help you engage with your audience using visual content. Be Informative All visual content, be it a small static icon or an instructional video, carries a message. Remove it if it doesn’t carry a message because it is…
  • 7 Tips from Ann Handley on How to Create Ridiculously Good Content

    Summer
    14 Nov 2014 | 12:20 pm
    Do you ever wonder how you can write better, or better yet, how to hate writing less? How do you create engaging content that is truly going to drive business for your organization? I recently saw Ann Handley, renowned author and content marketing thought-leader, in the flesh at #MeshCon (I’m a huge fan of MarketingProfs). As the day’s keynote speaker, she opened up the Meshmarketing conference with a topic that really gets to the content marketing matter and that is to create ridiculously good content. Here’s what Ann has observed over the past couple of years: There is…
  • How to Eliminate the Bottlenecks of Content Marketing

    Summer
    9 Nov 2014 | 7:45 pm
    Our latest weekly #AtomicChat focused on the bottlenecks of content marketing and welcomed Brody Dorland, co-founder of DivvyHQ, as our special guest. The first question to kick off the conversation was to define the bottlenecks of content marketing that one may encounter. Brody, for DivvyHQ, listed 3 typical cases. A1: Lack of dedicated personnel. Reliance on content producers that have “day jobs” is a bottleneck waiting to happen #atomicchat — DivvyHQ (@DivvyHQ) November 4, 2014   A1a: You often don’t have a choice and SMEs will provide the meatiest content, but…
  • 4 Tips on How to Boost Engagement By Writing to Your Target Audience

    Lara Doig
    31 Oct 2014 | 7:29 am
    Now days, it seems like everyone is jumping onto the blog bandwagon. People are flocking to their keyboards to write about their interests, which are as diverse and varied as those who write them. But with so much information being created and shared, how do you ensure that you get noticed? Here are four tips to help you stand out and engage with your readers:  Know Your Target Audience When you’re creating content, you need to consider your audience’s interests. There are many ways to identify this but some key areas include age, education and profession. Try developing personas…
 
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    Content Marketing Blog | Inklyo.com

  • Uniting Search Engine Optimization with Useful Content

    27 Nov 2014 | 11:50 am
    You’ve know you’ve got a great product, but how do you let the rest of the world know that too? You build a website, of course, to explain why your product is so great. You do your research to find the best ways to sell goods and services on the Internet. But all you find is a lot of contradictory information about online marketing. Half the web seems to say you need to apply all the tricks of search engine optimization, while the other half says you should focus on content to get your product noticed. Search engines will certainly be a major source of traffic to your site, which…
  • Content Marketing Strategy: Some Tips For Developing and Executing

    27 Nov 2014 | 11:50 am
    Traditional marketing is a thing of the past in the online world. Customers have adapted to the effects of mainstream marketing and can easily click the “close” button on pop-ups and ads. So how can you market your business when customers are so immune to traditional marketing strategies? The answer is content marketing strategy, the marketing technique of the future. A content marketing strategy consists of indirectly engaging customers by posting online content instead of directly telling audiences to buy a product or service. This content can be in the form of articles,…
  • Ready, Set, Connect: Seven Social Media Tools That Make an Impression

    27 Nov 2014 | 11:50 am
    Level up your brand by getting social Twenty years ago, GeoCities made its online debut. As one of the world's first social media communities, GeoCities set the benchmark for future sites like Twitter and Facebook. Today, there are hundreds of similar platforms from which to choose. To make the most of them, you'll need to learn how to leverage their unique services, from microblogging to photo sharing. It's a lot to master, but the end result is worth the initial investment. These seven social media tools will help you get started. 1) Facebook Facebook is a classic and for good reason. By…
  • The Top Four Webinar Tools for Businesses

    27 Nov 2014 | 11:50 am
    Even high street businesses could benefit from webinar tools. A webinar is a way to conduct sales meetings, training courses, customer support, or collaborative work. It is a form of video conferencing that enables you to lecture or chat interactively with an audience that logs in from remote locations. You don't have to be an online business and you don't even need to have a website to use webinar tools. With new services entering the webinar tools market every day, you have plenty of options to choose from. This roundup highlights some of the best webinar tools available today. Choose one…
  • Social Media Marketing Tools That Will Rocket You to Success

    27 Nov 2014 | 11:50 am
    Social media meets marketing at its best Seventy-four percent of Internet users are registered on social media. Interesting, isn't it? Now, imagine if your business could reach each one of them. It sounds impossible, but with the right social media marketing tools, you'll have a better chance of engaging your ideal clients. Whether you're looking to build new relationships or strengthen existing ones, here are seven tools that will improve your marketing campaign by leaps and bounds. 1) Shutterstock With so many businesses on the web, how do you make your content stand out? Adding images is…
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    1st Quality Content Blog

  • 51 Idioms to Improve Your Business Writing Skills

    Neetu
    27 Nov 2014 | 10:07 am
    Business writing is serious business. That’s why every business writer, in order to make an impact, must be able to strike the fine balance between formal and casual forms of writing while appearing neither too cautious nor too frivolous in their choice of words. To achieve it, idioms are a valuable writing tool many successful […]
  • 10 Writing Tips to Take Your Travel Blog to the Next Level

    Anuvab
    25 Nov 2014 | 10:22 am
    As Saint Augustine famously remarked, “The world is a book and those who do not travel read only a page.” Indeed, travelling and learning about newer vistas, places, people, countries and cultures represent an irresistible, never ending platter for the soul. In addition to the passion quotient, travelling is serious business and this lies behind […]
  • Use of Metaphors in Professional Writing

    obaidul
    23 Nov 2014 | 4:42 am
    Daniel Pink in his book “A Whole New Mind – Moving from the Information Age to the Conceptual Age” has put it brilliantly – “If a picture is worth a thousand words then a metaphor is worth a thousand pictures”. Metaphors have been literary weapons of choice for decades at a stretch with hallowed proponents […]
  • 5 Tips to Make Your Small Business Blog Stand Out

    Neetu
    20 Nov 2014 | 2:24 am
    A small business blog is anything but small. It’s an important business development tool that multiplies traffic to your website, and with a few smart moves, can convert random traffic into potential customers. And for this very reason, your small business blog deserves much attention from your marketing team. While starting a blog has become […]
  • A Neat Little Guide to Social Media Marketing

    Peter
    18 Nov 2014 | 1:41 am
    Social media marketing is the next big thing for most businesses and online companies looking to make a splash globally. If you are not in the loop yet, you are definitely missing out on what could be your ticket to more customers, enhanced reach and of course, greater revenues. For a new entrant to the […]
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    Internet Marketing Training: Unleash Your Inner Marketing Mojo

  • The Power of Marketing with Stories: Learning The Art of Story “Selling”

    Jolynn Oblak
    2 Nov 2014 | 4:56 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education   How To Market With Stories: Story “Selling̶ […] The post The Power of Marketing with Stories: Learning The Art of Story “Selling” appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • Struggling To Find Comprehensive Affiliate Marketing Training? Try This Done-For-You Solution

    Jolynn Oblak
    14 Oct 2014 | 9:03 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Today, I’ll be giving you my honest review of AffiloJet […] The post Struggling To Find Comprehensive Affiliate Marketing Training? Try This Done-For-You Solution appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • 5 Step Formula to Earning $10,000/Month Online As An Affiliate Marketer

    Jolynn Oblak
    29 Sep 2014 | 2:09 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education I recently read an amazing free report which gave me a […] The post 5 Step Formula to Earning $10,000/Month Online As An Affiliate Marketer appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • A Guide to Profitability: Setting Up Your Affiliate Website

    Jolynn Oblak
    7 Sep 2014 | 5:14 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education AffiloBlueprint: An Affiliate Marketing System for Sett […] The post A Guide to Profitability: Setting Up Your Affiliate Website appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
  • Follow These 3 Steps to Monetize Your Blog

    Jolynn Oblak
    6 Sep 2014 | 4:40 pm
    Internet Marketing Training: Unleash Your Inner Marketing Mojo - Home and Small Business Inbound Marketing Education Are you looking for ways to make money with your blog? […] The post Follow These 3 Steps to Monetize Your Blog appeared first on Internet Marketing Training: Unleash Your Inner Marketing Mojo.
 
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    Roojoom Blog

  • Whats Hot In Content Marketing This Week? Big Companies Making Big Strides

    Sara Muchnick
    23 Nov 2014 | 10:55 pm
    There have been some huge happenings in content marketing news this week, and some very familiar faces are involved. To be specific: Airbnb, Facebook, Netflix, Outbrain and Time Inc. (among others) make an appearance. These major players have a strong hand in content with which we all engage regularly, so this is one of those updates you just can’t miss! 1) Airbnb Brings Its Digital Content To The Print Press Airbnb is now offering their users a key to unlock a new way to explore the world: a glossy magazine (“Pineapple”) that allows users to go on adventures…
  • Your Roojoom SEO Guidelines: Think Content First

    Yael Kochman
    17 Nov 2014 | 10:44 pm
    Your company, like ours, is probably in a constant battle to strengthen your SEO. With Google changing its algorithms in an attempt to encourage more quality content, content marketers are becoming more important than ever. Content now plays a key role when faced with the challenge of increasing your SEO ranking. Added to that challenge is understanding that the traditional ways of accomplishing this task don’t work anymore and may lead to a “penalty.” A few basics we know about SEO: Paying for links is forbidden – at its core this strategy is disingenuous at best, and has the…
  • Whats Hot In Content Marketing This Week: Chefs & Wizards, Mobile & Local

    Yael Kochman
    16 Nov 2014 | 10:45 pm
    Welcome to our weekly edition of  content marketing news. To help you stay up to date with all the ins and out in content marketing, here are some of the news items that caught our attention. What’s New This Week? 1) The CMI podcast celebrates 1 year anniversary In this episode Robert and Joe look back at the content marketing predictions they made a year ago. Guess what? They were not that accurate… For example, Google did not hire Yahoo. Yet. Listen to the podcast > 2) Your SEO insider: Let’s talk mobile & local When discussing SEO we usually have web SEO in…
  • Whats Hot In Content Marketing This Week: Is There a Content Crisis?

    Yael Kochman
    10 Nov 2014 | 2:18 am
    Following last week’s post I have decided to make the “What’s Hot In Content Marketing” a weekly edition. Each week I will collect all the top content marketing news into a Roojoom and post it here for you to stay updated. To see this week’s edition simply click on the Roojoom below. Liked it? Share it!
  • Growth Hacking Q&A With Neil Patel

    Yael Kochman
    4 Nov 2014 | 9:48 am
    Last night I had the pleasure of attending a growth hacking get together at Takipi, hosted by the amazing Iris Shor. The keynote speaker was Neil Patel, Co-Founder of 3 successful companies: KissMetrics, Crazy Egg and Quick Sprout. Neil talked about blogging and growth hacking and revealed some of his successful tactics. He was charming and in the short time that I listened to him I got a lot of valuable information, so I thought I’d better share it with you. Hope you’ll find it valuable too, and if you will – please share with others! That’s me at the event listening to Neil…
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    qrator.in

  • A Content Marketer’s Checklist: Editorial Calendar Essentials

    QRator
    18 Nov 2014 | 3:18 am
    Even the most steady and stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of our organization’s content marketing program. Source: A Content Marketer’s Checklist: Editorial Calendar EssentialsRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
  • How Lego Builds Imaginative Content Marketing

    QRator
    7 Oct 2014 | 12:52 am
    Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy.In the first half of 2014, the company reported that its sales increased by 11 percent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to The Lego Movie, which was released this past February and made $468 million around the globe while kids flocked to the store to grab their toys related to the film. How Lego Builds Imaginative Content MarketingRights to all content (text, images, videos etc.) with post source. If you think these are wrongly…
  • Some Facts About the Listicle

    QRator
    30 Sep 2014 | 4:05 am
    Online, empires have been built on our eagerness to consume and share titbits, and in the listicle we have settled on a flawless delivery system for endless enumerated trifles. (Literally, trifles.) Clickhole brilliantly skewers the inanity that our infatuation with trivia can throw up from time to time. But perhaps a story like Buzzfeed’s astutely observed “The 21 Absolute Worst Things In The World” is more informative, zeitgeist-wise, than the front page of any paper. Source: Some Facts About the Listicle – The Morning NewsRights to all content (text, images, videos…
  • 10 Content Marketing Lessons from The World’s Fastest Growing Websites

    QRator
    29 Sep 2014 | 8:26 pm
    We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.No one says “I want to be average”People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.So if you want to take the art of blogging and content…
  • How to Use Data to Create Content That Deepens Customer Relationships

    QRator
    22 Sep 2014 | 3:52 am
    A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty. If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data. Here’s a look at how data can be used to create content that deepens customer relationships — rather than just optimizing a single transaction. Source: How to Use Data to Create Content That Deepens Customer Relationships Rights to…
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • Email: Your Best B2B Marketing Tool for 2015

    Rachel
    26 Nov 2014 | 5:00 am
    I use Facebook every day to catch up with my friends, RSVP for social events and post photos of my cat. However, I don’t use it for business. Although my clients are likely on Facebook, I’ve determined that this social network isn’t the best place for me to interact with them. For business, I prefer LinkedIn, Twitter and industry-specific social networks. There’s always been a debate about whether Facebook is a good platform for B2B marketers. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends—North America report, 84% of B2B marketers use Facebook. However,…
  • How to Create Your 2015 Content Promotional Plan

    Rachel
    19 Nov 2014 | 4:30 am
    In today’s B2B marketing world, things are moving fast. Tweets fly through streams … Buyers mass-delete emails … And your last blog post was yesterday’s news. If you want customers to see your message, you can’t schedule a few tweets and hope for the best. Since it’s the end of the year, you’re likely planning your 2015 editorial calendar. This is also the ideal time to plan your 2015 content promotional strategy. Here are three tips that will help you systematize your content promotion, so you can get your content in front of a wider audience. 1. Re-evaluate your promotional…
  • 5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

    Rachel
    12 Nov 2014 | 5:00 am
    Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better at tuning out ads. This means that what worked in the past may not work now. Here are five mistakes that will harm your B2B content marketing results in 2015: 1. Bad writing In 2015, good writing will be more important than ever to differentiate yourself and engage your…
  • How to Scale Your Content Across Regions – Lessons from “Global Content Marketing”

    Rachel
    5 Nov 2014 | 5:30 am
    Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, valuable and engaging content with target audiences across countries with the goal of acquiring new customers or increasing business from existing customers globally”. The book outlines the four P’s for global content marketing – plan, produce, promote and perfect. These…
  • 21 Places to Share Your B2B Case Studies

    Rachel
    29 Oct 2014 | 6:00 am
    Case studies are one of the most powerful B2B sales and marketing tools. Today’s B2B buyers want social proof before they purchase a product or service. Customer testimonials and case studies can give them this proof. According to hawkeye, 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited testimonials and case studies as the most influential types of content. However, not everyone is going to find your success stories on your website. Here are 21 ways to get your case studies in front of a wider audience: Host a Twitter chat and invite your customer to be the…
 
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    Palchoice

  • top 9 famous quotes of chanakya

    admin
    23 Nov 2014 | 12:39 am
    The post top 9 famous quotes of chanakya appeared first on Palchoice. Chanakya was an acclaimed Indian teacher, philosopher, and royal advisor. A professor of economics and political science at the ancient Takshashila University, Chanakya is widely credited for having played the most important role in the establishment of the Maurya Empire. Maurya empire was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. [...] The post top 9 famous quotes of chanakya appeared first on Palchoice.
  • 7 ways to motivate yourself for studies

    admin
    17 Nov 2014 | 6:55 am
    The post 7 ways to motivate yourself for studies appeared first on Palchoice. Do you find it difficult to motivate yourself for studies? Or do you want to find the ways to motivate your children for studies? If your answer is yes to above questions then I think you are landed on the right place. In this article, I am going to share some of the practical things [...] The post 7 ways to motivate yourself for studies appeared first on Palchoice.
  • Walking lesson: learn to walk really?

    admin
    12 Nov 2014 | 11:35 am
    The post Walking lesson: learn to walk really? appeared first on Palchoice. Since I was working continuously sitting in front of the computer my mother was forcing me to go for a walk in the park. I also needed a break so I decided to go for an evening walk and get refreshed. But this evening walk turn out to be very fruitful for me in more [...] The post Walking lesson: learn to walk really? appeared first on Palchoice.
  • 12 ways to increase your productivity

    admin
    5 Nov 2014 | 11:24 am
    The post 12 ways to increase your productivity appeared first on Palchoice. We all want to achieve success in our life. That’s why we are working so hard to be a part of top 1% of the population who are called success. So what is the secret of this top 1 % of the population? It’s hard work. I hope this has not shocked you. Everybody knows [...] The post 12 ways to increase your productivity appeared first on Palchoice.
  • Top 10 secrets of happy people

    admin
    2 Nov 2014 | 12:40 pm
    The post Top 10 secrets of happy people appeared first on Palchoice. Why some people are naturally happier than others? Whatever be the circumstances they seem to adjust well and successfully search reasons for happiness. It’s not that they don’t suffer like others or that they never get sad in life. But they still look happier than others around them. Do they know any secret? If yes, [...] The post Top 10 secrets of happy people appeared first on Palchoice.
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    JS Digital Solutions

  • Ready for Small Business Saturday??

    admin
    25 Nov 2014 | 8:14 am
    November 25th, 2014 Most of our clients are small to medium sized businesses. Ergo (so fun when I find a reason to use that word!), most of our readers fall into the same category. I was going to write this week’s post about the upcoming Black Friday and Cyber Monday pseudo-consumer holidays, but I realized that there’s a more important day in there worth attention. Small Business Saturday. I really hope that you’ve heard of that day if you’re reading this. If not, catch yourself up quick. Small Business Saturday is gaining in popularity, as many cities are pushing the trend of…
  • Where do you Fall on Personalized Marketing?

    admin
    18 Nov 2014 | 10:51 am
    November 18th, 2014 Remember when advertising was basically either a TV commercial, radio commercial, billboard, or print ad in a newspaper or magazine? That wasn’t too long ago, but it seems like a whole new world has popped up over the last few years. No pun intended with the ‘popped up’ comment, since the new wave has been brought in on the shoulders of digital and digital ads. Now, marketing and advertising are in a whole new ballpark. Consumers have gotten smart, but on the flip side, also spoiled. We now expect marketing to target us directly, or else it isn’t worth our time.
  • The Don’ts of Professional Social Media

    admin
    11 Nov 2014 | 9:15 am
    November 11th, 2014 If you are a small business owner then you’ve hopefully already realized by now the importance of having a presence on social media. If you haven’t, stop here. Go back and read this. We’ll be here when you’re done. Anyways, there are some common pitfalls that people run into when managing their business pages on social media platforms. It’s important to avoid the following activities. Treating Facebook Like a Diary It’s bad enough when I see people do this with their personal pages, but it’s unacceptable for a business page. Facebook is about interacting with…
  • Learning Marketing from the Packers

    admin
    4 Nov 2014 | 9:44 am
    November 4th, 2014 There was a hole in my life this Sunday. I didn’t know what to do with myself for the afternoon. Why, you ask? Because the Green Bay Packers had a bye week, and I wasn’t able to spend my Sunday afternoon watching, cheering, yelling, and going through the gamut of emotions watching my favorite team play! I imagine many of you felt the same way, since Packer pride is something magical in Wisconsin. To make up for missing watching our Packers play, I decided to write this week’s post about them. About them, and about marketing. Yes, those two topics actually relate.
  • Conquer CTA Writing With the Three Ps

    admin
    28 Oct 2014 | 8:32 am
    October 28th, 2014 You may have never heard the term “Call to Action” before, but I guarantee you’ve seen them in use. Anytime you see a “Buy Now”, “Sign Up Here”, “Read More”, “Learn More”, etc. button on a site, that’s what’s referred to as a Call to Action, or CTA. Writing an effective, compelling CTA for your website is truly an art form. You could have incredibly interesting content on your site, but if there’s nothing to urge visitors to act, they may simply close out the site when they’re done reading. Calls to Action are what convert those viewers to…
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    Blogmutt, the blog writing service blog

  • Cashing In On A Legitimate Opportunity To Work from Home

    Scott Yates
    27 Nov 2014 | 5:42 am
    The latest from theblog writing service, Blogmutt: If you find a legitimate opportunity to work from home, you are fortunate, indeed! The most recent United States census statistics indicate that more Americans than ever have begun to work from home. With new technologies making telecommuting possible for more and more industries, the years 1997 – 2010 saw an increase of 4.2 people working from home. This comes as no surprise, since working from home allows workers to cash in on some serious benefits. The coffee is better. When you’re commuting to work, it’s easy to cave…
  • Senior Care: Two Example Posts

    Scott Yates
    26 Nov 2014 | 5:49 am
    The latest from theblog writing service, Blogmutt: Taking care of the elderly requires special knowledge and awareness of their changing needs. The declining health of a loved one can also be a very stressful time for family members. Providing pertinent and helpful information can help those responsible for elderly care to navigate this often journey. Many blog writers have industry knowledge to share, and enjoy writing on this subject. Here are two example posts for the senior care industry. Example Post 1 Choosing The Right Elder Care: Four Options To Consider It’s not easy to…
  • Simple Tips For Choosing A Content Writing Service

    Scott Yates
    25 Nov 2014 | 5:55 am
    The latest from theblog writing service, Blogmutt: By  Ken Bradford Presenting error-free and organized content is one of the easiest ways to grab the attention of those who take the time to visit your web real estate. If you are in the initial phase of website design, or even in the process of updating and refreshing an existing website, here are some simple tips to help you choose a content writing service. Your website must be visually appealing. It is important to understand that all elements of your site must work together to make a favorable first impression. Professional content…
  • Blogging For Coffee Shops: Taking Customer Service Seriously

    Scott Yates
    24 Nov 2014 | 5:37 am
    The latest from theblog writing service, Blogmutt: By Ken Bradford Did you know that some of the world’s most expensive coffee is first eaten by a wild animal? That’s right, the harvesters wash off the feces, then they make coffee. On the Indonesian islands there is a small cat-like creature known as a luwak. The luwaks love to eat the ripest and reddest coffee beans, but they can’t digest them. So, people decided they could gather these coffee beans from the forest floor, wash them, and then sell them to us for $100-$150 per pound. Does your coffee shop serve Kopi Luwak…
  • WOOF Round-Up: Linguistic Mysteries

    Courtney Tobin
    21 Nov 2014 | 10:37 am
    The latest from theblog writing service, Blogmutt: Bigfoot and The Bermuda Triangle may top the list of some of the world’s greatest myths and mysteries, for which we might never have a good explanation. Add to that list the origin of one of the WOOFs this week, jalopy.  If you look up its history, you’ll be faced with the dead-end declaration: “of unknown origin.” We know that a jalopy is an old automobile, and that the word came into usage around the 1920s, but we don’t know where it came from. There are many alternate early spellings of it, which means that…
 
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    Conoseo

  • Email Management Tips | Get It all Done On Time!

    Daniela Turcanu
    8 Nov 2014 | 2:18 am
    Nowadays we all receive way too many emails and spend a lot of time trying to manage them. If you feel like you are wasting too much time on email and things are getting out of control, you need to re-evaluate the way you manage it! Did you ever find yourself scrolling through your inbox looking for that certain […] The post Email Management Tips | Get It all Done On Time! appeared first on Conoseo .
  • Smart Content Writing | Increase Conversion Rate

    Daniela Turcanu
    9 Oct 2014 | 11:00 pm
    Having a professionally designed site is the most important factor for perceived web credibility. The higher the quality of your site, the higher its perceived credibility will be. Consumers are more willing to buy from firms with well-designed sites. People tend to believe messages from sources that appear to be credible. So, if users perceive […] The post Smart Content Writing | Increase Conversion Rate appeared first on Conoseo .
  • Content strategy essentials | Know your users

    Daniela Turcanu
    27 Aug 2014 | 7:54 am
    Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers. Your target website users have unique […] The post Content strategy essentials | Know your users appeared first on Conoseo .
  • Online Marketplace | Success and Failure

    Daniela Turcanu
    28 Jul 2014 | 2:12 am
    Globalisation is not just about geographical expansion. The very heart of a successful international expansion is an understanding of local culture and being able to efficiently communicate with your target audience. There are cultural differences between European nations, but there are even more significant differences between the U.S. or Europe and Asia. Guanxi, (pronounced as guan-shee) […] The post Online Marketplace | Success and Failure appeared first on Conoseo .
  • Twitter Was On Fire During World Cup Game

    Daniela Turcanu
    9 Jul 2014 | 9:29 am
    According to officially released data from Twitter, the World Cup Semi-Final game between Brazil and Germany is the most discussed single sports game ever on Twitter, having set also a TPM record: Khedira’s 29′ goal (0-5) saw 580,166 TPM. The #BRA v #GER match also set a TPM record: Khedira's 29' goal (0-5) saw 580,166 TPM. #WorldCup pic.twitter.com/188YGgrgZg […] The post Twitter Was On Fire During World Cup Game appeared first on Conoseo .
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    Vero Email Marketing Blog

  • How to Unsubscribe From Unwanted Email

    Jimmy Daly
    25 Nov 2014 | 7:00 am
    I cringe every time every time I hear the term “email blast”. At best, an email blast has the right message, timing and call to action for just a handful of recipients. At worst, it annoys people enough to unsubscribe from your emails altogether. The truth is that most people get too much email. I work for an email marketing company, so you know it’s bad if I’m saying this publicly on our blog! (I’ve been tracking my own inbox with a tool called Gmail Meter. It’s a cool way to visualize your own email use.) The reason that Vero exists in the first place is…
  • Why Product Hunt’s Emails Are So Addictive

    Jimmy Daly
    21 Nov 2014 | 6:00 am
    I’ve got a fever and the only prescription is more Product Hunt. If you aren’t familiar with Ryan Hoover’s addictive product discovery site, it’s time you check it out. Here’s how it works: Select users submit products like apps, books and startups The community votes and comments on them Each morning, Product Hunt sends an email with the best products of the previous day It’s a simple idea but it’s grown into an active and influential community. According to The Verge, “Traffic to Product Hunt has grown 50 percent every month since January, and…
  • How to Measure the Success of Email Marketing Campaigns

    Jimmy Daly
    19 Nov 2014 | 10:13 am
    It’s hard to measure the success of an email campaign, so we’re coming up with a better way. This post is an overview of the process we’re using as we measure and update our own campaigns. Some of the results are great and some aren’t. We’ve chosen one with mixed results to share here since there are more takeaways. Would you like to see a reporting tool like this in Vero? Drop a note in the comments. A Better Way to Visualize Email Data It’s easy to measure the success or failure of a single email, but what about an entire campaign? The table below is…
  • How to Send a Great Promotional Email, Courtesy of Evernote

    Jimmy Daly
    14 Nov 2014 | 7:00 am
    One of the reasons we focus on transactional and behavioral emails is because most promotional emails stink. But as Evernote proves in this example, it doesn’t have to be that way. We heard from our readers that this format is fun, so we’re going to break this email down to examine why it’s so effective. @veroapp Got this @Airbnb example on my email this morning – absolutely loved it! Keep ‘em coming!! @chexton #TeamVero — Christine Aguilar (@digitines) November 6, 2014 We’ve got you covered Christine. View the full email here. Here are…
  • [AUDIO] Our First Email Marketing Q&A

    Jimmy Daly
    12 Nov 2014 | 7:00 am
    Hi from San Francisco! Chris and I have been working here in the Bay Area for a few days, dedicating some serious time to improving the blog. We recorded this Q&A in a conference room at the Segment office. Beautiful office and great people, but we didn’t bring along any audio recording equipment. Our apologies for the poor sound quality. The questions, however, were great and we had a lot of fun doing this. If you think it’s a valuable resource, drop a note in the comments. We are thinking this could be a monthly event and your feedback would be greatly appreciated. You can…
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    Wylie Communications, Inc.

  • ‘He said it right’

    Ann Wylie
    22 Nov 2014 | 9:00 pm
    Make your leads concrete and creativeWho said TV was bad for you? My West Wing binge watching is paying off with great writing tips. Here, some insights on approvals — and the right way to start a story:What Would Josh Do? What writing tips can you learn from West Wing? Image by Philip Cummings“CUT TO: INT. MARS BRIEFING REHEARSAL — DAY The TelePrompTer shows the name ‘Galileo’ on it and Sam’s head pops up. The crewmembers of the NASA Public Affairs are around the place.“SAM Who wrote this intro?“SCOTT TATE I did.“SAM You’re from…
  • Don’t personalize, localize

    Ann Wylie
    15 Nov 2014 | 9:00 pm
    Avoid “Ann, your e-zine is here”It just makes sense that calling out to your recipient by name in the subject line would grab attention and drive opens and click-throughs. Right?Location, location, location Adding your recipient’s name to an email subject line reduces opens and click-throughs. Add her location, though, and increase engagement.After all, 94% of businesses believe personalization is critical to their success, according to a recent Econsultancy survey. Shouldn’t it help with email, too?Wrong, say the authors of several major studies of email subject line…
  • Check it twice

    Ann Wylie
    8 Nov 2014 | 9:00 pm
    How to write a good list“I love lists,” writes Adam Savage. “Always have. When I was 14, I wrote down every dirty word I knew on file cards and placed them in alphabetical order.”I’ve got a little list Write lists for flippers and skimmers, as well as for real readers. Image by Kaity HemgesbergThere are lots of things to list — organizational accomplishments, steps for getting the job done, dirty words. Here’s a list of 10 ways to list things right:1. Got a list? List it.Lists are easier to read and scan than paragraphs. So if you have a series of…
  • Crack the case

    Ann Wylie
    1 Nov 2014 | 9:00 pm
    How to organize a case studyA colleague in health system marketing counsels his case study writers to “Get the patient to the hospital.” Wrong! When it comes to case studies, it’s about the client’s problem and results, silly, not your solutions.Make a case for yourself The best case studies focus on the client’s problem and the results, not on your organization’s solution. Download this poster for a step-by-step look at how to organize a successful case study.The best case studies focus on the client’s problems, not on your solution.Click To…
  • How small is small?

    Ann Wylie
    25 Oct 2014 | 10:00 pm
    Mini narratives can be as brief as a paragraphIn The Emperor of All Maladies, Siddhartha Mukherjee shares this tiny tale:“In 2005, a man diagnosed with multiple myeloma asked me if he would be alive to watch his daughter graduate from high school in a few months. In 2009, bound to a wheelchair, he watched his daughter graduate from college. The wheelchair had nothing to do with his cancer. The man had fallen down while coaching his youngest son’s baseball team.”Tiny but mighty A story need not be enormous to be amazing. Image by Rob SheridanIn just 61 words, Mukherjee gives…
 
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    ClickTecs » Blog

  • Is SEO a Safe Investment to Market Your Franchise Business Online?

    Jamshaid Hashmi
    20 Nov 2014 | 11:57 am
    A franchised business grants a business owner the right to use a license to market products or services in a certain area. The franchise license typically governs marketing, including: the offers and promotions, web design, graphics, and other things associated with the business. However, most franchising agreements allow for customization of certain aspects, such as pricing, specific to the local area. Some franchise licensing agreements may require the franchisee to contribute up to 3% of sales into a national marketing fund to help cover the cost of an online presence. While this approach…
  • Importance of Optimizing Your Website for Mobile Devices

    Jamshaid Hashmi
    13 Nov 2014 | 7:02 am
    About the Author : Jamshaid (Jam) Hashmi A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services…
  • How to Plan a Successful Inbound-Marketing Strategy for Franchises

    Jamshaid Hashmi
    6 Nov 2014 | 8:14 am
    Savvy business owners, franchisors included, are turning to the Internet and social media to strengthen marketing and branding campaigns. The end goal of course is to increase lead generation and sales at the local level, as well as create brand awareness. However, it is nearly impossible to do this effectively without franchisee participation and support. As franchisees are already looking for ways to market their businesses online, and franchisors must ensure compliance in terms of regulation and branding, local online marketing must be approached with care. As a franchisee, you have…
  • Digital Marketing Vendor Sponsors Franchise Brokers Association Conference in Orlando

    Jamshaid Hashmi
    31 Oct 2014 | 6:49 am
    [Orlando, Florida, Nov 10th , 2014], ClickTecs, a Digital Marketing Agency for Franchisors and Franchisees, announced today that they will be sponsoring the upcoming Franchise Brokers Association’s (FBA) conference in Orlando, Florida.  The conference is scheduled to take place on Nov 10th to Nov 12th at the Embassy Suites Orlando Lake Buena Vista South. Recognized industry wide as the only Broker Association that is agnostic of group affiliations, FBA is home to a number of Franchisors and Franchise Consultants.  A new addition this year is the inclusion of Vendors that supply services…
  • How to Plan the Best Keywords for Your Online Marketing Campaign

    Jamshaid Hashmi
    30 Oct 2014 | 7:14 am
    When someone queries a search engine by searching a word or a phrase, they are looking for a solution. If your company is providing the said solution, it is critical that keywords the potential customer typed match the keywords you assumed they would type. The most heavily used search engines on the Internet reward relevancy. Planning your online marketing campaign using proper keywords can make or break your marketing efforts. The first step towards getting customers is getting noticed in search engines. The following are some guidelines on how to plan for the best keywords to maximize your…
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    Copy Dojo

  • Copywriting Insights from Andy Maslen

    Eric Moeller
    26 Nov 2014 | 12:00 pm
    Here we are with the fourth guest Q&A with noted copywriter and author, Andy Maslen. For those that don’t already know Andy, he is the author of five books on copywriting: Write to Sell, 100 Great Copywriting Ideas, The Copywriting Sourcebook, Write Copy Make Money and Persuasive Copywriting (due out March 2015). I always enjoy Andy’s writing, so let’s crack on with the Q&A to gain some of his insights… How and why did you first get into copywriting? Was there a specific event that made you realise the power of copywriting? Andy: I started writing copy as…
  • Copywriting Insights from Joseph Sugarman

    Eric Moeller
    19 Nov 2014 | 11:00 am
    Welcome to the next guest blog in this series, this time with direct marketing legend Joseph Sugarman. He was founder of the JS&A Group and is the author of a number of amazing books on sales copywriting, including The Adweek Copywriting Handbook and Triggers. His writing on psychological triggers will definitely get you thinking about sales copy very differently. Extremely useful insights. In addition to being a HUGE fan of Joseph Sugarman’s books on sales copywriting, I’ve also learned a lot by copying out his direct marketing ads by hand (if you haven’t…
  • Copywriting Insights from Drayton Bird

    Eric Moeller
    12 Nov 2014 | 1:00 pm
    It is with great pleasure I share with you the second guest Q&A blog post with Drayton Bird (if you haven’t read the first one, with Roger Horberry, click here). If you who don’t already know who Drayton Bird is, he is perhaps the best known and respected direct marketer in the UK, having worked with many of the world’s leading brands. He has also written several books on copywriting, including How to Write Sales Letters That Sell and Commonsense Direct & Digital Marketing. I recently read How to Write Sales Letters That Sell and highly recommend it (and have just…
  • Copywriting Insights from Roger Horberry

    Eric Moeller
    6 Nov 2014 | 4:00 am
    This will be the first in a series of Q&A blog posts with a number of accomplished copywriters and authors of books on copywriting. This first guest Q&A is with Roger Horberry, author of a number of books on copywriting, including his recently released book Read Me (co-written with Gyles Lingwood). Roger is a copywriter, author and lecturer. Over the last 17 years he has written for some of the UK’s top design and branding agencies. The goal with these guest Q&A blog posts is to share copywriting insights which you can use when writing your copy. And with that, let’s begin the…
  • Small Businesses: Avoid This Mistake in Your Website Copy

    Eric Moeller
    1 Nov 2014 | 2:37 am
    I recently wanted to purchase something from a local shop. Before deciding to visit the shop in person, I wanted to know more about the products they sold. So I searched for their website. When I went to the product information page on their website I saw these words: “Return soon for information” I couldn’t believe it. The product page is one of the most important web pages for a small business, and having strong website sales copy is critical. The product page website copy can convince customers to buy or to visit their shop, but for this website there was no information. Customers…
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    Edwin Dearborn

  • Are Marketing Expenses Tax Deductible?

    Edwin Dearborn
    17 Nov 2014 | 2:01 pm
    Are your marketing expenses tax deductible? Here are some basic rules for writing off advertising and your other marketing costs. Ordinary Marketing Expenses Tax Deductible Most ordinary business expenses for marketing, such as the cost of ads in print and online, are tax deductible.…Read more →The post Are Marketing Expenses Tax Deductible? appeared first on Edwin Dearborn.
  • SEO Strategies 2015: Content Contagion Management

    Edwin Dearborn
    12 Nov 2014 | 11:44 am
    I am going to share with you what I see as one of the best SEO Strategies for 2015.  ”Content Contagion” was a term and a concept first introduced to me by world-renowned SEO and video marketing expert, David Jenyns. While the main concept and…Read more →The post SEO Strategies 2015: Content Contagion Management appeared first on Edwin Dearborn.
  • Google Plus For Marketing: Growing Followers and Engagement

    Edwin Dearborn
    28 Oct 2014 | 1:46 pm
    Google Plus for marketing – What is the right strategy and tactics to grow your followers and engagement? While I am not by any means an expert, I want to share some recent breakthroughs I have had in gaining new…Read more →The post Google Plus For Marketing: Growing Followers and Engagement appeared first on Edwin Dearborn.
  • How To Get Customers To Write Positive Reviews

    Edwin Dearborn
    23 Oct 2014 | 11:51 am
    A big concern for many businesses is how to get customers to write positive reviews. Due to the large popularity of sites such as Yelp and Angie’s List, word-of-mouth advertising for the small-business owner can represent a long-lasting legacy, good or…Read more →The post How To Get Customers To Write Positive Reviews appeared first on Edwin Dearborn.
  • Hard Work Is The New Black

    Edwin Dearborn
    22 Oct 2014 | 6:49 am
    Hard work is the new black. For a while it looked like computer automation, robotics and government entitlements were going to save the day. Of course I never fell for this idyllic nonsense, knowing that all great accomplishments in life…Read more →The post Hard Work Is The New Black appeared first on Edwin Dearborn.
 
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    eMarketingBlogger

  • A-Z Guide to Conversion Rate Optimization (CRO)

    Navneet Singh
    8 Nov 2014 | 10:58 pm
    Conversion Rate Optimization (CRO) is one of the most important method of building a successful e-commerce site and lead generation website. In other words, the goal is for the highest possible... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ideal Length For Your Social Media Updates

    Navneet Singh
    23 Oct 2014 | 10:51 pm
    How long should my tweet be? Or my blogpost? Or my headline? Here’s your infographic to the ideal length of your social media updates. To stand out on Facebook, Twitter, Google+, Kevan Lee of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 19 Words To Inspire Readers To Hit RETWEET Button

    Navneet Singh
    20 Oct 2014 | 6:23 pm
    Twitter lets you connect with people, news and event you care about. It is an online social networking service that allow users to get updates from their friends and industry experts. Are you ready... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Absolute Formula For Creating Headlines That Get Results

    Navneet Singh
    20 Oct 2014 | 9:06 am
    The headline is the only first impression you make on your prospective reader. Most of us spend hours in writing content, but how much time do we actually spend on creating the remarkable headlines.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 21 Tactics To Grow Your Customer Base

    Navneet Singh
    15 Oct 2014 | 10:01 pm
    Growth hacking is a part of online marketing ecosystem that can grow a business from 0 to thousands of customers without much of a marketing budget because it focuses on growth first, budgets second.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Creativity 101

  • Side Projects Save Your Soul

    shelli
    11 Nov 2014 | 2:06 am
    The worst client I ever had pushed me to the limits of sanity. I’m not proud to say that I did reach a point where I was avoiding their phone calls. A cheap client who wanted everything for nothing and project creep was out of control. I reached a point where I just wanted to get the job finished, get the guy out of my hair and write it off as a bad experience, but it felt like it would never end. I found the client so demanding, difficult to work with and the project so soul destroying that I stopped building sites for clients for a few years after that. I have been through several…
  • In-Depth Guide To Creating Personas & Why They Help Produce Better Content

    shelli
    2 Nov 2014 | 6:42 am
    Jane Walker is 34 and lives in Manchester with her boyfriend of 5 years. They have a city centre apartment and one car. She works in a designer clothing store as a manager and loves the perks of discounted clothing. Her parents live an hour’s drive away and she sees them on average every two weeks. She has one sister who lives and works in London, but they are not very close. Jane works from 9.30am till 6pm and has to work every Saturday. She goes to the gym three evenings a week and meets her girlfriends for a drink every Friday night. Jane is internet savvy and uses email, facebook and…
  • The 12 Best Fonts For Design: Inspired by Massimo Vignelli

    shelli
    1 Nov 2014 | 6:45 am
    Celebrated Italian designer Massimo Vignelli controversially claimed “we use too many typefaces“. Depending on where you stand on typography/design will depend on whether you agree with the statement or not, I personally whole-heartedly agree with Vignelli and call for a greater degree of discipline in the usage of fonts. You can read an opposing article about this statement and listen to an interview with Vignelli here. Massimo Vignelli: © Gabriela Herman NYC photographer “There is no design without discipline. There is no discipline without intelligence”. Massimo…
  • Prankvertising Halloween Viral Videos for Inspiration

    shelli
    31 Oct 2014 | 9:49 am
    Maintaining creativity requires input of ingredients. You get out what you put in. A selection of material ranging from reading a diverse section of books, magazines and blogs; cultural stimulation from galleries, cinema and video; and keeping abreast of what others in the industry are producing is minimum requirement. Prankvertising is a relatively new viral genre for YouTube. Set-up a practical joke situation, film, edit and post. Big brands are investing heavily in ever more sophisticated viral videos to expand their reach. I love practical jokes. I am the girl who turns off the light when…
  • 2 Brands Using Pinterest Creatively (the right way)

    shelli
    24 Oct 2014 | 9:05 am
    Being a creative type I have always been a visual hoarder. I would collect ideas, images, illustrations, ads, magazines, photos, leaflets, flyers. In fact anything that had a visual appeal to me would end up in one of my huge scrapbooks as a reference for when I wanted inspiration on a creative project. This led me to perfect the cough-and-rip technique for removing pages from magazines in public places such as libraries, waiting rooms and hairdressers. If I saw something that sparked an idea to me there was no way I was leaving without it or my creativity could potentially suffer a lifetime.
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    Story Bistro

  • Back of the House: How I Keep This Bistro Humming

    Tea Silvestre
    25 Nov 2014 | 9:33 am
    One of the things I do each month with my Digital Dining Room group is host a Secret Supper. If I were an actual chef (and not just a metaphorical one), those Secret Suppers would be intimate gatherings in my kitchen where I’d show my guests exactly how I make my Signature Dishes. Instead, my Secret Suppers are held via Google Hangouts. For 45 minutes, I share my experiments, processes, and outcomes about that month’s specific topic (everything from social media strategy to copy writing). They get to see why I choose to do things the way I do. Always with the caveat that…
  • Uncorked: Anne Gillme

    Tea Silvestre
    31 Oct 2014 | 6:09 am
    Welcome to our bi-monthly series: Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your fellow readers, gain some insight into what makes someone successful, and hear how others got their start. (Wanna be one of our Uncorked stars? Start by raising your hand here.) Meet Anne Gillme. Anne’s on a mission to end the terrors of loneliness — a mission I believe more of us need…
  • 7 Basic Story Types and Why They Matter to Your Marketing

    Tea Silvestre
    30 Oct 2014 | 11:42 am
    Julia sat on the edge of her seat, leaning in toward the fire. “Mad Henry lived alone in a run down mansion at the edge of town.” Her father’s voice hung in the air, low and steady. “Rumors about the wild-eyed man never died. Some folks said he was a magician who called upon the powers of darkness to torture his neighbors. Others called him a mad doctor who could bring foul corpses back to life…” Julia felt the hair stand up on the back of her neck. What Happened Next? That’s what we can’t help but wonder. Unless you’ve been hiding…
  • Wide vs. Deep: How to Choose the Right Path for Building Your Business

    Tea Silvestre
    28 Oct 2014 | 11:37 am
    Just for a moment, close your eyes and picture the dining room in your home. What kind of table do you have? What wood is it made from? How many chairs will fit around it (comfortably)? Visualize that table set for a dinner party. Choose the Placemats. Dishes. Silverware. Napkins. What kind of decor did you go with? Is it casual? Or formal? Was there a theme? Now imagine your guests arrive, one or two at a time. You open your door and welcome them in. They each take their seat at the table and you begin to serve the meal. Over the next two to three hours, you get the chance to spend…
  • Show Them You’re Listening

    Tea Silvestre
    29 Sep 2014 | 11:25 pm
    This post is part of the 30-Day Bloom Your Online Relationships Challenge. The challenge is officially over, but you can still join us on Facebook to share your thoughts, questions, and a-ha moments. We’d love to have you join us! My own business coach is the fabulous Andrea J. Lee of Wealthy Thought Leader. When I told her about this “Blooming” project, her enthusiastic response made me think I might persuade her to join in the fun. And I wasn’t wrong. She generously sat down with me (by phone) to talk about how we can do the most important work of relationship…
 
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