Content Marketing

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  • Which of These New WordPress Themes is Right For Your Audience?

    Copyblogger
    Jerod Morris
    16 Sep 2014 | 6:00 am
    Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience? Choose the design that best serves your audience If you run a church website, there are design elements that fit your needs that…
  • 7 Skills New Marketers Need to Succeed

    Marketing Darwinism
    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Marketing Darwinism
    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • 3 Reasons Why “Above the Fold” Isn’t Ideal for Online Content

    Atomic Reach Blog :: Content Marketing & Scoring Engine
    Julian
    18 Sep 2014 | 8:36 am
    There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about “bat boys“. Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling “Extra! Extra!” on the cobblestone streets of London, everything “above the fold” on the cover should be eye-catching. That means a bold headline for your primary articles, a flashy picture and the…
  • How to Build an Influencer Marketing Strategy

    MarketingProfs Daily
    19 Sep 2014 | 7:00 am
    By encouraging influential people--bloggers, customers, thought leaders, journalists, consultants, experts--to talk about your products and to recommend them, you quickly score a unique advantage over your competitors. Read the full article at MarketingProfs
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    Content Marketing Institute

  • Adaptive Content: The Omni-Channel Technique You Need to Implement

    Noz Urbina
    19 Sep 2014 | 3:00 am
    Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of supporting personalization that considers multiple channels is apparent from stats like 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a phone to shop while in stores. But it’s more than retail and B2C. Every business model is impacted. We’re now in a multi-channel world where all consumers want tailored delivery. As we explore adaptive content’s very significant…
  • Why We Should Take the Brand out of Branded Content

    Carlijn Postma
    18 Sep 2014 | 3:00 am
    Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company name, any of your brand names, and all the superlatives you’ve used? What remains is what I call independent content — a good story that’s authentic, focused, and relevant. It’s exactly what good content marketing should be. It’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the…
  • 5 Steps to Get Followers to Amplify Your Best Content Marketing

    Dave Landry
    17 Sep 2014 | 3:00 am
    In the modern age of internet marketing, a great article, infographic, or video sends ripples through an online community, and the best advertisers know how to turn those waves into a perfect storm. Get your audience members excited about your content, and they’ll do the hard part for you. Image via: Shutterstock.com But while a BuzzFeed-style post about the TV series “Game of Thrones” might be a gold mine for viral shares, coming up with a compelling angle for a topic like integrated CRM protocols may prove a bit more challenging. The trick is to not get bogged down on the…
  • Use These 3 ‘Cs’ for More Popular, Engaging Content

    Dan Kimball
    16 Sep 2014 | 3:00 am
    If you’re reading this post, it’s safe to assume you are one of the 92 percent of marketers using some form of content marketing. However, simply signing up to play in the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros.  Two brands currently nailing their content marketing strategies are Salesforce and Sephora. Despite having little in common on the surface, both companies manage to regularly produce popular, engaging content because they share an awareness…
  • Beyond Storytelling: 7 Highlights from Content Marketing World 2014

    Joe Pulizzi
    15 Sep 2014 | 3:00 am
    One of the many things we love about Content Marketing World is that we can see the needle moving each year. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations (which is why it’s critical for content marketing to be an enterprise team effort instead of an individual or siloed one). And while the theme of this year’s conference was Beyond Storytelling — and there was an emphasis on how to truly become great – we learned…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

    Ben Brausen
    19 Sep 2014 | 3:45 am
    Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.  AllTwitter The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC] - Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the…
  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent

    Nick Ehrenberg
    17 Sep 2014 | 4:03 am
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space? When it comes to effective B2B social storytelling,…
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

    Lee Odden
    15 Sep 2014 | 7:18 am
    The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed my expectations (once again) and shine her bright light of wisdom on the power of good writing. In business and in life, writing is an essential part of communications – no matter how digital, virtual and science…
  • Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

    Ben Brausen
    12 Sep 2014 | 3:45 am
    Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained…
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    Copyblogger

  • Here’s How Shane Snow (Founder of Contently) Writes

    Demian Farnworth
    17 Sep 2014 | 6:00 am
    If you are going to run a company around a slogan like “Tell Great Stories,” or rally your troops by adopting the Native American proverb “Those who tell the stories rule the world,” then it pays to build an environment that fosters great writing. Large photographs of your favorite writers covering one wall is appropriate. As is a collection of your favorite books along another wall. And that’s just the environment Shane Snow has created for the employees of his company. Shane is the co-founder of Contently, a high-end brand publishing firm. In fewer than five…
  • Which of These New WordPress Themes is Right For Your Audience?

    Jerod Morris
    16 Sep 2014 | 6:00 am
    Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience? Choose the design that best serves your audience If you run a church website, there are design elements that fit your needs that…
  • Follow This Superstar’s 7-Step Example to Dominate Your Industry

    Sonia Thompson
    15 Sep 2014 | 6:00 am
    I woke up like this. I woke up like this. Flawless. After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true. She believed it. She internalized it. She embodied it. Ready to dominate, Evette strutted over to her computer to fire off a blog post. A post that would enable her to claim her rightful place atop her industry. The same way Beyoncé dominates her industry. You’ve met an Evette before, right? Someone who thinks she’s so flawless, all she has to do is show up and everyone will bow down to…
  • Why You Must Not Ignore The Call to Adventure

    Chris Guillebeau
    10 Sep 2014 | 6:00 am
    The following is an excerpt from Chris Guillebeau’s new book, The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. In ancient myths, most quests were ones of discovery or confrontation. A kingdom was under siege, so it required defending. A minotaur in a faraway land guarded a magic chalice, and only the hero could wrest it back. Happily, real-world quests offer more possibilities than storming castles and rescuing princesses, and with some exceptions modern-day quests can be placed into a few broad categories. Travel is an obvious starting point. As I…
  • 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy

    Shannon Byrne
    9 Sep 2014 | 6:00 am
    When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions: Who are your community’s influencers and why? Which events are your community members attending? What will be your first touchpoint with your community? Where is your community getting their information and news?
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Blogging Tips: Unique Ideas to Boost Your Blog

    Patsi Krakoff
    17 Sep 2014 | 6:09 am
    I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Back Up Your Facts with Links and/or Data All of us bloggers like to include informative bits of information in our blog posts. But because there’s no one checking behind us, we don’t always site our…
  • Great Blog Content: What Makes You Mad?

    Patsi Krakoff
    10 Sep 2014 | 6:00 am
    If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! In a previous post about Creating Shareable Content, I suggested that one way not to be boring is to go on a rant. This is relatively easy, as long as you know where your fire is. As a business owner and blogger, this is especially important for you. Keep asking…
  • The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore

    Patsi Krakoff
    3 Sep 2014 | 1:33 pm
    In the world of business blogging and content marketing, there’s nothing worse than a bore. I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity. Many bloggers are writing reasonable content. And they’re probably getting some results. Most blog writers are just barely scraping the surface of what needs to be said. I believe most of you can do better than that. You don’t have to be a Hemingway or a Seth Godin. Just speak some…
  • The ABC’s of Great Blogging: Be Original and Offer Insight

    Patsi Krakoff
    26 Aug 2014 | 12:02 pm
    When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules: “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011). This works, but it’s a lot of work. If you’re…
  • The ABC’s of Business Blogging:How to be Heard above the Noise

    Patsi Krakoff
    21 Aug 2014 | 7:53 am
    Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online? Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too. It’s not expensive, but it does require some creative thinking. Here are some tips for…
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    Influential Marketing

  • 5 Signs Apple’s Era Of Dominance Is Over

    Rohit
    9 Sep 2014 | 6:52 pm
    Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by waiting overnight in line outside an Apple store to be one of the first consumers to hold the new i-something device. Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these…
  • Tuesday Talks: How To Create Brand Love – Q&A Session

    Rohit
    26 Aug 2014 | 11:39 am
    Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it. The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person but they will in a 140 character message. Yet as nice as Twitter happens to be for having…
  • 5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

    Rohit
    25 Aug 2014 | 1:26 pm
    If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partner now. So when the annual list of Small Agency Awards are announced by AdAge, as they were a few weeks ago, I pay a little bit more attention. Not only because…
  • Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    Rohit
    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

    Rohit
    5 Aug 2014 | 8:58 am
    I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean. For the past four years, I have been curating an annual trend report that aims to dig deeper.  I…
 
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    David Meerman Scott - Web Ink Now

  • How OPEN Cycle communicates relentless simplicity to customers

    David Meerman Scott
    17 Sep 2014 | 12:57 am
    OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace. OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about…
  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
  • Creating Ridiculously Good Content the Ann Handley way

    David Meerman Scott
    10 Sep 2014 | 6:42 pm
    The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.
  • Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

    David Meerman Scott
    4 Sep 2014 | 6:22 am
    The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 3 Reasons Why “Above the Fold” Isn’t Ideal for Online Content

    Julian
    18 Sep 2014 | 8:36 am
    There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about “bat boys“. Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling “Extra! Extra!” on the cobblestone streets of London, everything “above the fold” on the cover should be eye-catching. That means a bold headline for your primary articles, a flashy picture and the…
  • 15 Quick Ways To Repurpose Content When You’re Strapped For Time

    Summer
    14 Sep 2014 | 6:00 am
    The number one challenge that content marketers face is lack of time. I know within our startup Atomic Reach, we’re all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don’t always have time to create creative and extraordinary content as often as we want to. Not to worry, that’s where repurposing content comes in. Don’t fall behind. When you find yourself strapped for time, try these 15 tactics to keep up your content marketing efforts. 1. Explore your archived blog…
  • 4 Great Ways to Make Your Brand the Best Online

    Julian
    12 Sep 2014 | 11:25 am
    Back before the Internet was a basic household necessity, it was not only expensive and difficult to build a brand but also to gain more than just local exposure. In this day and age though, creating an online identity is vital and necessary for your business. By establishing your company online, you can introduce your brand to a global audience. Here are four ways to make your brand stand out on the Internet Tell Your Story You’ve caught the attention of a potential client, don’t forget to introduce yourself. Remember that even though you might know your business inside and out,…
  • 7 Surefire Ways To Perfect The Art of In-Person Networking

    Alana Horn
    7 Sep 2014 | 6:03 am
    Networking is an art and it is not easy.  It certainly is not everyone’s cup of tea.  To be clear, I am talking about face-to-face, in-person interactions.  Social networking is all the craze right now and it  is a viable networking tool but there are so many imminent clear benefits of live interaction that I feel is necessary to share today.  As I think about the #CMWorld conference next week, I squeal with excitement with the opportunity to network with many new people.  When you break down the art of networking there are some important skills to master.   Here is a list of a…
  • 3 Ways to Get CTAs Working for You to Get More Blog Subscribers

    Summer
    7 Sep 2014 | 5:56 am
    Isn’t it frustrating when you put a lot of time and effort into your blog but hardly anyone is reading it, never mind subscribing to it? I think it’s safe to say that we have all felt that way. What does it take to get more blog subscribers? Luckily this is one of the goals we (at Atomic Reach) are trying to achieve. Here are 3 things we’ve learned about creating effective CTAs to get more blog subscribers. Design Refreshing your CTAs can do wonders for your blog. If you’ve experienced your clickthrough rates dwindling after a period of time, it’s time to think…
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    Conversation Agent - Valeria Maltoni

  • Bold Stage

    Valeria Maltoni
    16 Sep 2014 | 5:15 am
    This week I took the bold stage at #Inbound2014 to talk about becoming a Conversation Agent. It was a transformational experience, both preparing for the talk, and meeting all the other speakers and attendees. With technology, the convergence of many tools – one has to look at the iWatch, and also SnapChat, Secret… social networks and tools have multiplied, so much so that we are losing the ability to keep up… they are also starting to specialize, which means that although we are converging in some respects, we are diverging in others. This (should) impacts: How we design our…
  • What if Customers Were the Service?

    Valeria Maltoni
    15 Sep 2014 | 2:45 am
    Below is a post I wrote circa 2007 for FastCompany.com where my contributor role was to write about customer conversation. In the early days of blogging we had quite the discussions in the comments section -- an example of collaboration in thinking together about a topic. Collaboration is one of the three themes I will highlight in my bold talk at Inbound (tomorrow). Thanks to technology, marketing and business have become more complex. Complexity requires, actually demands, collaboration. Our skills and experience are not just additive when working together: they are exponential. Because in…
  • Tentpoles, Persistent Platforms, and Innovation

    Valeria Maltoni
    14 Sep 2014 | 4:31 am
    Making sense: Tentpoles Tentpoles. Asymco: this does not mean that the tentpoles used at launch are in any way in error. They are necessary to explain the value of a new category. The audience can’t be told [...] Apple Watch: Asking Why and Saying No. Ben Thompson: The good demos are all activities that extend your phone in a way that simply wasn’t possible before. They are also activities that make the Watch seem less capable as a self-contained unit. This is why I’m worried that the lack of explanation about the Watch’s purpose wasn’t just a keynote oversight, but something that…
  • Quotables from Kevin Spacey's Keynote at Content Marketing World

    Valeria Maltoni
    13 Sep 2014 | 1:27 pm
    Any time tech moves forward, there is that question about how things are not going to be the same anymore. That's always been the case. Very often the best experiences were with studios and movies that did not have any money. When I live tweet at events, I typically paraphrase to allow for space limitations by translating big concepts into many bite-size, as self-contained as possible posts. This post captures some of the key themes Kevin Spacey touched upon during the closing keynote speaker at Content Marketing World 2014. On audience The audience doesn't care about the platform, they care…
  • CMWorld: Financial Services Industry Lab

    Valeria Maltoni
    11 Sep 2014 | 2:30 am
    Today I am leading and facilitating a conversation on content marketing strategy for the financal services industry at CMW2014. This is one of the industry labs the Content Marketing Insitute organized to follow its main event where I had the pleasure of introducing the content strategy track speakers. The flow for the day, after introductions will be participatory. In the late morning and again after lunch, attendees will collaborate on: Identifying a pilot program as a use case Building a full implementation plan that takes into account regulatory constraints and organizational structures…
 
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    Marketing Darwinism

  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Make Your Google Shopping Campaigns Multilingual

    Kiko Correa
    18 Sep 2014 | 9:49 am
    Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base or two (or million) I was pretty shocked that she was surprised. She let me know that “No, Kiko, this hasn’t always been a thing”. Without even meaning to, I had stumbled into something new. I’ll take you through the process I went through to set up Google Shopping campaigns in…
  • Announcing Our SERP Preview Tool

    Josh Patrice
    17 Sep 2014 | 9:28 am
    Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a number of characters. We all know that risking a low CTR is out of the question, and that it’s annoying to push a page live and have to go back and change it until you get it right. There has to be a better way! Now there is, Portent’s SERP Preview Tool! Preview your title…
  • Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

    Meegan Kauffman
    16 Sep 2014 | 7:30 am
    So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides to propel your product into your customer’s hands. Creativity and strategy work hand-in-hand. If campaigns are solely strategic, they have a tendency to be unoriginal. Purely creative campaigns can lack direction or may not connect with the target market. Combining the logical with the…
  • PPC and SEO — Shouldn’t They Get Along?

    Laura Oden
    11 Sep 2014 | 1:25 pm
    Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael (SEO Strategist) tackle the first tag-team blog post, putting their heads together to figure out how PPC Strategists and SEO Strategists can work together. The thought process was if we can co-exist at a Christmas party, then chances are we…
  • Portent’s Ice Bucket Challenge: Spread the Wealth!

    Ian Lurie
    10 Sep 2014 | 10:36 am
    We got challenged! Some colleagues challenged Portent in the Ice Bucket challenge. Here’s the video: We changed it up. Here’s why: ALSA has now raised $111 million. That is freaking fantastic. It’s a great cause. 5,000-6,000 people are diagnosed with ALS each year, impacting tens of thousands of people. 30,000 or more Americans live with it at any one time. But many of us at Portent have been affected by Parkinson’s – we have friends or family who have this awful syndrome. So, we donated $1,000 to Parkinson.org, instead. 50-60,000 people are diagnosed with…
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    Marketing Interactions

  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
  • The B2B Funnel is Now a Sieve

    ArdathAlbee
    8 Jun 2014 | 4:02 pm
    The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. I'm not talking about using them, I'm talking about considering how they all work together. If you want to plug the holes, it's time to consider:…
  • B2B Marketers Must Stay In the Game to Prove Business Impact

    ArdathAlbee
    20 May 2014 | 7:03 am
    I was reading an interview with Laura Ramos, VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life cycle, not a funnel.” “When your sales involve multiple buyers in a complex, highly considered process, and when there is a distinct hand-off from marketing to sales—it can get a bit murky when figuring out where marketing’s influence ends and sales’ influence begins.” The question that came up for me (and has for some time) is: Why is there a distinct handoff? If you look at the first…
 
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    Brian Solis

  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
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    The Toad Stool by Alan Wolk

  • Big Changes Afoot

    2 Sep 2014 | 12:29 am
    A whole bunch of exciting changes this month. The main ones being that I am leaving Piksel to relaunch my own consulting service and that as of today, I am taking over as Chairman of the 2nd Screen Society.
The parting with Piksel was quite amicable— they are actually one of my first clients— but there’s just so much going in the Future TV space, it seemed like the right time to pursue some of the opportunities I'd been seeing. I’ll be offering a range of consulting services to companies in the media and entertainment industries through Toad Stool Consultants. The primary focus…
  • The Mobile Web Still Matters. A Lot.

    28 Aug 2014 | 11:32 am
    The mobile web only seems like an anachronism. Because seriously, who actually opens up Safari or Chrome on their phone and goes searching for a website, particularly one that already has an app.I say “seems” because the thing about those apps, particularly the ubiquitous ones like Facebook and Twitter is that any link you find in them gets opened up in either the app’s own browser… or in Safari or Chrome. So a New York Times article found on mobile Facebook gets opened in a mobile browser. Not the New York Times app. Ditto video. In fact the more popular an article or a video is (see…
  • HBO GO: Still Not Netflix

    25 Aug 2014 | 4:48 pm
    Last week Barclays analyst Kannan Venkateshwar put together a report that attempted to show the various ways HBO GO could launch as a web service and impact Time Warner’s market cap without destroying the network’s extremely profitable relationship with the MVPDs.Venkateshwar laid out two possible scenarios:An $11/month option that forces digital-only subscribers to wait for a six-month window before being able to watch new shows. (This offers a $4/month discount from the $15/month the average MVPD charges for HBO.) He assumes that 20% of HBO’s current audience would cut the cord if…
  • The Internet Isn’t Beating Television, It’s Becoming It

    19 Aug 2014 | 3:30 pm
    A number of articles this week trumpeted that fact that US cable companies now make more money off broadband subscriptions than they do off pay-TV subscriptions. “The Internet Is Officially More Popular Than Cable In The US” crowed Wired. Not so fast cowboy.The internet is very quickly becoming television and vice versa. IPTV, which is delivered via digital signals is on its way to becoming the default. And as we discussed last week, what is the real difference between a linear broadcast watched on an iPad in the bedroom and that same broadcast watched via a set top box in the den?
  • In Defense Of Authenticity

    17 Aug 2014 | 6:49 pm
    I’ve been helping a friend tune up a social media profile this past month and I often find myself reciting things the social media pros call “best practices” only to find my friend rebelling and telling me “that’s not me, Alan. I sound like a shill.”Sometimes I push back because there’s a part of me that argues that sounding like a shill is relative and that at worst, my friend will be at about 5% of the level of the biggest shills in that industry.But then I remember being on the other side of that coin and I stop pushing. Because whether it’s for a friend or for myself,…
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    Servant of Chaos

  • Marketing Led Sales – a new era for Hubspot and CRM

    Gavin Heaton
    19 Sep 2014 | 3:46 am
    Back in the beginning of 2013, I released a research report into the field of marketing automation. It investigated the challenges faced by marketers – from the explosion in digital and social channels to the newly emerging connected consumer and sought to map out the strengths of the various marketing technology vendors and their software offerings. In this report, I had identified that: HubSpot looks to upset the apple cart. With the focus on inbound marketing I predicted that HubSpot was well placed to become a future category leader. At the recent INBOUND2014 conference, HubSpot…
  • 13 Trends in Online Communities

    Gavin Heaton
    14 Sep 2014 | 4:36 pm
    In July 2014, the folks over at GetSatisfaction surveyed professionals working in marketing, product development and support to understand their use of online communities. With more than 800 responses, the report reveals that, in many instances, companies are in the early stages of community building. Sixty-one percent of respondents have a customer community, and 33% of those had only been running for a year or less. An additional 25% had only been running their community less than two years. Over the last 2-3 years, there has been a growing awareness of the value of customer communities,…
  • Ready, Set, Startup at Muru-D. You’ve Just Got the Weekend

    Gavin Heaton
    12 Sep 2014 | 3:04 am
    Now that the dust has settled on the first intake of startups into the Muru-D incubator, the team are ramping up the next round of startups. But the thing is, you’ve now only got the weekend to apply. The startups who secure a spot at Muru-D benefit from six months of tailored support designed to get you ship shape: Bootcamp is a week long intensive that covers the basics Milestone mapping sets out the agreed reference points between your startup and Muru-D Mentoring is on-going and includes Telstra and external experts Networking focuses on getting your business investor ready It’s a…
  • Bye, Bye Buyosphere – A journey of disruption, disrupted

    Gavin Heaton
    9 Sep 2014 | 4:16 pm
    Focusing on the customer journey is never easy. After all, customers are fickle, transitory, loyal and contradictory. I am somebody’s customer. You are. We are all somebody’s customer. And being a customer is an emotional experience. We buy on whim, impulse or trigger. We may plan, research and save as long as we like, but decisions can be swayed by friends, connections, a good salesperson. Or even a lingering smell. But knowing this doesn’t make easy for businesses – even marketers don’t make it easy for marketers. With every click, interaction and purchase, with every review,…
  • Twitter Kills More of Its Darlings-Tweet Analytics for All

    Gavin Heaton
    28 Aug 2014 | 6:38 am
    In writing, you must kill your darlings. – William Faulkner Ever since my first reading, I have loved William Faulkner. His genius leapt through the page to punch the reader in the throat. And while this quote about murdering your darlings – your favourites, your supporters, your most dearly treasured – can truly be attributed to him is doubtful. But when it comes to creativity, there is a certain dramatic logic to it. After all, it’s easy to learn to love something that you have struggled to bring to life. And for the reader, that struggle – in the reading – is also…
 
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    www.vanksen.com

  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • The size of images on social networks

    ameliabrooks
    28 May 2014 | 1:55 am
    With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the main images that appear on social networks: Facebook: Cover: 851*315 pixels Profile picture: 180*180 pixels Posted link: 470*226 LinkedIn: Cover: 645*220 pixels Logo: 50*50 pixels Photo links: 180*110 pixels Twitter: Cover: 1500*421 pixels Profile…
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    Web Strategy by Jeremiah

  • Here’s what Silicon Valley can learn from good old Midwestern values

    jeremiah_owyang
    2 Sep 2014 | 8:29 am
    This was originally posted on VentureBeat, with a wide array of comments and reactions. Silicon Valley has been espousing sharing, making, community through the latest startups like Lyft, Airbnb, LendingClub and more. Yet is Silicon Valley really leading the example?  While generalizations can put people off, I wanted to take a stand on some broader trends we see. I’ve received reinforcing and disagreeing feedback, all which I’m open to learning more from. Photo by Adam Foster Here’s what Silicon Valley can learn from good old Midwestern values Silicon Valley startups like…
  • A Glossary of Emerging Terms in the Collaborative Economy

    jeremiah_owyang
    29 Aug 2014 | 8:34 am
    Photo :”Conversation” by Steve Bridger, used with Creative Commons license.  Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords – except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot Tinder dates with your immense knowledge on the latest hipster technology terms. New terms and phrases emerge as new movements are born. The purpose of this post is to help clarify, from one single location, some of the jargon you may hear out in the industry. I plan to update…
  • Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge

    jeremiah_owyang
    26 Aug 2014 | 12:50 pm
    Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, and decided to tally up some of the numbers. In this above embedded slideshare, you’ll see facts on buzz, assumptions on water usage, influencer impact, money raised, and bottom line of total donated dollars.
  • The Collaborative Economy APIs Mean Changes to Commerce

    jeremiah_owyang
    20 Aug 2014 | 11:32 am
      The Collaborative Economy continues to mainstream –with at least two of the key players launching APIs; this spells significant ecosystem change that will impact commerce, this post will attempt to answer what it means to the greater ecosystem.   [This is as significant as Facebook launching their API and Platform. This will spur thousands of apps, APIs and new businesses models] News: Uber has launched an API, with key launch partners, including traditional companies like Hyatt (Disclosure: Hyatt is a Crowd Companies member). Hailo also announced an API a few hours after…
  • Ecosystem Guide: The 12 Players of the Collaborative Economy

    jeremiah_owyang
    11 Aug 2014 | 6:46 pm
    The Collaborative Economy is a complex ecosystem composed of many unique players. These many players are jostling about, partnering, competing, and disrupting each other. It’s key to understand the many players in this movement before blindly stumbling into this market. This post took weeks to prepare, and it’s my attempt to catalogue a very complex market that has broad, global economic impacts being felt by many people. By no means is this market breakdown complete, so I seek your feedback in the comments. This space is diverse. There’s a wide range of political groups: from…
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    Drew's Marketing Minute

  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by the…
  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • What are you seeking at work?

    Seth Godin
    19 Sep 2014 | 2:06 am
    Some people want safety and respect. They want to know what the work rules are, they want a guarantee that the effort required is both predictable and rewarded. They seek an environment where they won't feel pushed around, surprised or taken advantage of. Other people want challenge and autonomy. They want the opportunity to grow and to delight or inspire the people around them. They seek both organizational and personal challenges, and they like to solve interesting problems. Without a doubt, there's an overlap here, but if you find that your approach to the people around you isn't…
  • Two elements of an apology

    Seth Godin
    18 Sep 2014 | 2:08 am
    Compassion and Contrition "We're sorry that your flight was cancelled. This must have truly messed up your day, sir." That's a statement of compassion. "Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up, it was an error in judgment for us to underinvest in pilot allocation. Even worse, we didn't do everything we could to get you on a flight that would have helped your schedule. We'll do better next time." That's what contrition sounds like. We were wrong and we learned from it. The disappointing thing is that most people and…
  • Avoiding S-curve error

    Seth Godin
    17 Sep 2014 | 2:00 am
    The future is bumpy. It comes in spurts, and then it pauses. It's tempting to connect two dots and draw a line to figure out where the third dot is going to be.  In the long run, that's a smart way to go. For example, if we look at the cost per transistor in 1970 and again today, we can make a pretty smart guess about where it's going in the future. But we won't get there in a straight line. Consider this graph (from this must-read article): If you connected the first two red dots (1885 and 1925), your prediction for dynamic range today would be have been way off, far too low. If you…
  • People who like this stuff...

    Seth Godin
    16 Sep 2014 | 2:00 am
    like this stuff. When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for. If it's for people outside the genre, you have a lot of evangelizing to do. And if it's for those that are already in it, you can't push too far, because they like the genre. That's why they're here. Those who have walked away probably aren't just waiting around for you to fix it. Those who have never been don't think the genre has a problem they need solved. Blue sky thinking…
  • The most important thing

    Seth Godin
    15 Sep 2014 | 2:00 am
    The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.        
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    Greg Verdino's Marketing Blog

  • My Next Move: Bridging London and NYC for The Digital Consultancy

    Greg Verdino
    16 Sep 2014 | 4:45 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • HubSpot IntroducesSocial Sales CRM Platform

    Billie Ginther
    16 Sep 2014 | 2:05 pm
    HubSpot CEO and co-founder, Brian Halligan’s opening remarks at today’s Inbound Conference in Boston were greeted with as much enthusiasm and anticipation as an Apple product launch by inbound marketers. Brian, along with CTO and co-founder, Dharmesh Shah, unveiled HubSpot’s new intuitive and automated CRM platform designed to help sales teams build relationships with prospects and identify when the prospect is ready to engage in conversation. Since inception, HubSpot has been the voice in helping marketers develop inbound marketing practices that focus on content driven strategies.
  • Free Lead Scoring Tool for Engagement Scoring Leads

    Billie Ginther
    3 Sep 2014 | 11:56 am
    Predictive Outcome Scoring Bridges Marketing and Sales Lead scoring originated as a way to identify Sales Qualified Leads or SQLs, in customer relationship management (CRM) software platforms. Thanks to open API integration, B2B companies now have access to resources that just a few years ago, only enterprise firms had access to. Small and medium size firms can now connect and synchronize almost any database set far beyond the demographics and actions that lead scoring originally provided. I think the terminology – lead scoring – is a bit out of date though. Predictive Outcome…
  • 8 Great Examples of Data Visualization

    Josh Smith
    26 Aug 2014 | 12:28 pm
    Content has come a long way since the beginning of the web. Along with the Internet, it too has evolved.  In the early days content consisted of words and a few images. Eventually infographics began being used.  Next content adapted to the nature of code and became interactive with the user. All of this is the result of data visualization. Here are 8 great examples to get you started. The HubSpot Approach HubSpot has done a great job visualizing content through infographics even to the point of using data to suggest that companies perform better with HubSpot’s marketing automation…
  • 12 B2B Slideshare Presentations That Rock

    Bernie Borges
    10 Aug 2014 | 6:46 pm
    The King of Visual Content in B2B Unless you’ve been under a B2B marketing rock, you know that Slideshare is a social network for visual content. While it’s not exclusive to B2B users, its business focus makes it very popular for business-to-business users. With more than 60 million monthly users, both individuals and brands utilize Slideshare to upload presentations, PDFs, infographics, webinar recordings, YouTube videos and documents. Slideshare was acquired by LinkedIn in May 2012. With lead generation capabilities, Slideshare has truly emerged as a requisite social media…
  • 4 Essential Steps to Improve Site Performance

    Michelle Berdeal
    23 Jul 2014 | 6:17 am
    If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please your prospects AND search engines? How can search engine optimization help…
 
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    MarketingProfs Daily

  • How to Build an Influencer Marketing Strategy

    19 Sep 2014 | 7:00 am
    By encouraging influential people--bloggers, customers, thought leaders, journalists, consultants, experts--to talk about your products and to recommend them, you quickly score a unique advantage over your competitors. Read the full article at MarketingProfs
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    19 Sep 2014 | 7:00 am
    Crowdfunding isn't just for small businesses anymore. Find out why billion-dollar brands are now turning to crowdfunding for marketing opportunities. Read the full article at MarketingProfs
  • #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!

    19 Sep 2014 | 7:00 am
    School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ... Read the full article at MarketingProfs
  • Media Viewing Grows Thanks to Digital Video, Even as TV Viewing Declines

    19 Sep 2014 | 6:00 am
    Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen. Read the full article at MarketingProfs
  • What's the Future of SEO in a Visual World?

    18 Sep 2014 | 7:00 am
    The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change SEO? Read the full article at MarketingProfs
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    Occam's Razor by Avinash Kaushik

  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
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    SEO Copywriting

  • SEO writing: Are you making this dangerous mistake?

    Heather Lloyd-Martin
    18 Sep 2014 | 3:00 am
    What SEO mistakes are you making? Once upon a time, there was a sad and lonely website. Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the world. From a marketing standpoint, they were doing everything right. Yet, their site wasn’t positioning for any important keyphrases. None. Zip. This made the site owners quite unhappy, so they found a consultant to help. The consultant noticed quite a few “old school” SEO errors: -  There were very few keyphrases on the page -  There were no keyphrase-rich headlines (H1)…
  • Introduction to Keyword Mapping for Content Managers

    Adrienne Erin
    11 Sep 2014 | 3:00 am
    Having a website means almost nothing if no one is able to find it. Content managers know this; it’s why SEO has become so critical and why keywords have taken precedence in terms of marketing strategies and content creation. However, understanding how they work and creating a process that utilizes them to their highest potential isn’t always as simple. When keywords first arrived on the scene, a simple strategy took over: use certain search terms as frequently as possible to get attention and to drive rankings. That was great, for a little while at least. Today, it’s much less…
  • Authorship: Google giveth and Google taketh away

    Heather Lloyd-Martin
    4 Sep 2014 | 3:30 am
    Looks like Google’s taking away something else… Bottom line: Should you continue producing content now that Google Authorship markup is dead? Is blogging and guest posting still worth it, even if you won’t see your shining face next to the search results page? The answer: Yes. Many writers freaked out when they heard the Google Authorship news. These folks wrote great content, went through Google’s somewhat confusing Authorship instructions and built a nice author platform on Google+. Heck, some writers wouldn’t have even joined Google+ if it wasn’t for the…
  • 5 Questions That Will Make the SEO Writing Process 5 Times Smoother

    Logan Strain
    28 Aug 2014 | 3:00 am
    It doesn’t matter whether you’re new to writing online or you’re a vet who was writing back when keyword density was at the top of SEOs’ minds. There are few things more satisfying to a writer than successfully negotiating a new project with a new client. Agreeing on a price to produce new content lets you know that you’re a pro and people see you that way. But while it’s gratifying to see a proposal or pitch pay off, that rush usually dissipates once you focus on actually writing. And whether or not the time you spend at your computer is fruitful usually depends on how much info…
  • SEO Copywriting Top 10: Aug. 20 to 26, 2014

    Tracy Mallette
    27 Aug 2014 | 3:00 am
    This week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1! Bill Slawski’s got another killer entity-types post in #3, and for those of you not ready to tackle Bill’s technical level, Andy Franco takes us back to the SEO basics in post #7. Oh, and remember how Google did away with keyword match types in AdWords? What’s that? Oh, you’re still fuming about it? Well … Bing’s doing it, too.
 
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • Marketing is the NFL Quarterback of Business

    Jay Baer
    10 Sep 2014 | 4:00 am
    Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster.In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach. It really got me thinking.Ultimately, marketing gets way more credit than it deserves, but marketing also gets way less credit...Read the whole entry... »        
  • Back to School 2014: A Social AND Shopping Occasion

    Eric Swayne
    9 Sep 2014 | 9:00 am
    That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back!I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done.But that journey made me wonder – How are others describing this process? Is it the same wild rush for other parents as it is for me? What can we...Read the whole entry... »        
  • How to Promote Your Book Like Gini Dietrich

    Kristen Matthews
    9 Sep 2014 | 3:00 am
    For those of you who don’t know Gini Dietrich, she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR.Also, I find her hilarious and her favorite classic arcade game is Tetris.A few months ago, Gini published her second book, Spin Sucks, and the method she used to promote her new book should be used as a go-to model for promoting new products.Spark Notes Version: Campaign BackgroundWith a goal to make the New York Times...Read the whole entry... »        
  • Which Social Network is Your Pro Sports League [infographic]

    Jay Baer
    7 Sep 2014 | 7:59 am
    This is a happy day, as NFL football is BACK. With eyes wide open to its warts and deficiencies, including my personal belief that the league is headed for a major decline in popularity (I rant about that in this Jay Today video), I can’t disguise my delight that I can again waste indefensible portions of my time following my woebegone Cardinals and the players on my sons’ three fantasy teams. (no fantasy for me any more – too much travel was killing my ability to work the waiver wire...Read the whole entry... »        
  • Does Your Personal Brand Help Your Employer?

    Jay Baer
    5 Sep 2014 | 3:00 am
    Tweetable MomentsFocus on what really is working.yeggTweet ThisPlaying with ExperimentationMost people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. Today, their main differentiator (other than the different search mechanism) is that, unlike Google, DuckDuckGo doesn’t track you.“I...Read the whole entry... »        
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    Blog

  • 23 Fascinating Facts About the State of Marketing [Infographic]

    17 Sep 2014 | 10:46 am
    Marketing talent, technology and strategy gaps are very real, and they are impacting your business’ performance. But with obstacles come opportunities. Smart marketers who are able to adapt and overcome the challenges in their paths can exceed ROI expectations and outperform their competition. Paul Roetzer’s newest book, The Marketing Performance Blueprintdraws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. The infographic below highlights some of our favorite…
  • HubSpot Marks Major Shift in Sales and Marketing Integration with New CRM Solution

    16 Sep 2014 | 2:10 pm
    Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) unveiled new customer relationship management (CRM) solutions. The HubSpot CRM collects and stores information on contacts, companies, deals and tasks in a centralized database. Additionally, Sidekick, the company’s evolved Signals product, provides real-time insights, notifications and tools when working outside of the platform.
  • Connect Content Strategy to the Customer Journey

    12 Sep 2014 | 5:50 am
    The success (or failure) of today’s customer journey is based on the holistic customer experience. And, thanks to digital, the modern consumer is in full control of the buyer journey. Case in point: In partnership with Google, the Marketing Leadership Council found that your average consumer is more than halfway (nearly 60%) through the buying cycle before reaching out for help. On the B2B side, this figure could be as high as 90%. It’s a new age for marketing. The traditional funnel doesn't account for the digital, tech savvy consumer; hence, its evolution.
  • Roetzer to Present at Content Marketing World, INBOUND

    3 Sep 2014 | 8:34 am
    The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11) in Cleveland and INBOUND (Sept. 15 – 18) in Boston.  Content Marketing World On Tuesday, Sept. 9 at 2:30 p.m., Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author ofThe Marketing Performance Blueprint, will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track. We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide…
  • The Marketing Gaps: Talent, Technology and Strategy

    21 Aug 2014 | 9:35 am
    Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap  Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle 
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    Social Media Explorer

  • Hosts and sponsors of ‘Twitter parties’ must be aware of legal risks

    JayKelly
    19 Sep 2014 | 3:00 am
    It has been at least a couple years since all brands and marketers realized they needed to have a Twitter presence, if they did not have one already.  But simply being on Twitter is not enough.  Engaging customers, and continually finding new ways to engage them is a must to stay competitive.  Accordingly, many are turning to “Twitter parties.” According to a 2011 post from Outspoken Media, a Twitter party is “an online event sponsored by your brand that you can use to meet your customers, announce a service, launch a product, or simply get people talking. You pick the time, the…
  • Focusing to level up

    Tracey Parsons
    18 Sep 2014 | 3:00 am
    Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in the spirit of leaves turning, let’s take a look at where we are to start thinking about where we can go next. How can we graduate from where we are to get closer to where we want to be? The Assessment Take a look at your social media marketing history. You’ve probably been in social media now for 5+ years. And my guess is that it is kind of on…
  • Magic and Marketing; Are You Amazing Your Audience?

    Matt Hollowell
    17 Sep 2014 | 3:00 am
    Think of a card, any card… I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here. The Uninformed My kids are continually amazed that no matter how many times they shuffle the deck, I can make their card appear. I can pull it off of…
  • Why the Photo Explosion Isn’t a Technology Story

    Ian Greenleigh
    16 Sep 2014 | 3:00 am
    Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before. But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos. Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its…
  • Stop Creating Content

    Jason Spooner
    12 Sep 2014 | 9:31 am
    Way to go champ! You have a content strategy. You also have an army of writers/graphic designers/videographers all working together to fulfill that content strategy by pumping out content by the truckload. However, when you look at the results of these talented people, are you blown away? Sure you’re getting indexed in Google, and you’re getting a handful of shares and comments on various social platforms, but is the content successful? If it’s not, you might be a bit perplexed. After all, you’ve done the keyword research, you’ve audited your audience, and you even have a production…
 
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    9 INCH MARKETING

  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A

    Stan Phelps
    6 Aug 2014 | 7:08 am
    This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in […]
  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
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    Rex Hammock's RexBlog.com

  • Direct-to-customer media was the promise of the internet. What happened?

    Rex Hammock
    18 Sep 2014 | 2:24 pm
    From the current Hammock Idea Email: “As a marketer, you should be focused first and foremost on developing media and content that serve your customers, that add value to your products by helping fulfill the promise made when the customer purchased them. Everything else, all the social media and SEO investment, should be viewed as support for the only media you own and control: the content that connects you directly to your customer.” (Continue reading: “Idea: Don’t Rein In New Marketing Opportunities With an Old Marketing Strategy”…) Related posts: Customer…
  • How Apple Masters “The Prestige”

    Rex Hammock
    7 Sep 2014 | 6:59 am
    The current Hammock Idea Email is about what you can learn about Apple’s new product launch magic by ignoring the products Apple unveils on Tuesday and focusing, rather, on how they handle the “third act” of any trick, “The Prestige”: Next Tuesday, Apple will hold one of its famous new product unveilings. If you want to learn why Apple is the master of such unveilings, here’s our advice: Ignore the products they launch. Concentrate instead on watching Apple’s mastery of “The Prestige.” Continue reading (…) Sidenote related to obscure blogging thing:…
  • And instagram’s Hyperlapse is Cool, Too

    Rex Hammock
    4 Sep 2014 | 8:24 am
    This is a followup to my post yesterday about Vine. If you haven’t checked out Instagram’s new feature called Hyperlapse, it also is worth playing with to understand how tools you play with can become tools you can’t do without one day. Anyone who has used the time lapse feature on a GoPro camera to speed up the action and get rid of the bumps will recognize what’s taking place. Read more about it here and check out this video below to see what it will do: Related posts: How Could One Not Buy a GoPro Camera After Watching This? Some gimmicky magazine technology that…
  • Vine is going to be a next kinda somewhat bigger thing

    Rex Hammock
    3 Sep 2014 | 9:27 am
    Vine has been around for a couple of years, but it seems to be gaining some traction, or perhaps that’s just because I’m seeing people use it differently than before. (Translation: Cats). As it’s owned by Twitter, Vine is not going anywhere, even if it’s not going anywhere, if you know what I mean. However, recently the app was beefed up a bit with some new edit features added that make it more compelling (and fun) to use. As I’ve indicated before, I’m a fan of animated GIFs and Vine is, well, sort of an animated GIF (they call them “looping…
  • The ALS Ice Bucket Challenge is Fun(d)raising at its Finest

    Rex Hammock
    24 Aug 2014 | 7:28 pm
    Forgive me, but you’ll find at the bottom of this post yet another Ice Bucket Challenge video. I was on vacation and somewhat off the grid a couple of weeks ago when the ALS (Lou Gehrig’s Disease) Ice Bucket Challenge meme hit, so I wasn’t quite sure what the shout-out from Hammock president John Lavey was all about when it hit my in-box. By the time I could get around to responding to his challenge, the meme had grown to epic status. How epic? Today (August 24, 2014), the ice bucket full of contributions being poured onto the ALS Association has crossed the $70 million…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • 5 Ways Reading Can Encourage Better Writing Techniques

    Kari, Senior Editor
    16 Sep 2014 | 7:15 am
    Read Often. Write Often. Repeat. “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” – Stephen King The two obvious ways to become a better writer are: read and write often. However, with today’s increasing influence on technology and all of the world’s information at our fingertips through the power of the Internet, is basic reading losing its appeal? We don’t think so; we think lots of reading is crucial for writing success! If you’re looking for a spark of inspiration to help you keep up…
  • EzineArticles.com Links Are Now 100 Percent NOFOLLOW

    Christopher M. Knight
    11 Sep 2014 | 8:55 am
    Effective today, we’ve updated EzineArticles.com to be 100% NOFOLLOW. Previously, we were NOFOLLOW on everything except for the Resource Box, below the Article Body. Keeping Our Authors’ Best Interests in Mind I sometimes feel we should have made this decision years ago, but our members made it loud and clear to us that they valued the links in the Resource Box that didn’t include the NOFOLLOW attribute, even though we’ve felt the importance of this attribute has been muted due to the several hundred signals that search engines now use to determine rank and search results. Today is a…
  • Have a Case of Weak Wording? Revive Your Parts of Speech!

    Courtney, Member Support
    9 Sep 2014 | 7:04 am
    The Informal Writing Bug In a world where we’re accustomed to 140-character Tweets, simple text messages, spontaneous emails, and casual blog posts, we’re familiar with informal grammar. It’s not uncommon to shorten a message by omitting certain parts of speech. This style of writing certainly has its place, but it doesn’t belong in your content writing! In order to establish your credibility as an Expert Author, it’s important to maintain proper grammar and sentence structure. In other words, avoid using “weak wording” in your writing. What is Weak Wording? Weak wording is…
  • Top 10 Reasons for Article Rejection

    Kari, Senior Editor
    2 Sep 2014 | 7:15 am
    This is One Popular Group You Don’t Want to Hang Out With! Rejection can be a scary word. No one likes to be rejected; and trust us, we don’t like to reject your articles! This is why we provide so many resources for you, such as the Editorial Guidelines, the FAQs, and the training materials and videos. We want you to succeed! However, we know that sometimes mistakes happen. If you find yourself on the receiving end of an article rejection, the best thing you can do is read the email explaining why the article wasn’t accepted, fix the mistake accordingly, and move forward! We’ve…
  • How to Be a Superhero Expert Author

    Courtney, Member Support
    26 Aug 2014 | 7:33 am
    Superheroes to the Rescue! Lately, superheroes are everywhere. They fill the pages of classic comic books, they grace the screens of big budget movies, and they can even be found in the world of article writing! Yes, you heard it correct. There are outstanding article-writing superheroes who rise to the top with their quality content and ethical marketing practices. We are thankful for their existence because there are also devious article-writing villains who lurk in the corners of the Internet waiting to lure others into their scheming ways. Are you playing the role of a superhero by giving…
 
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    Pybop: Exceptional Web Content for Exceptional Businesses

  • When Content Strategy Best Practices Fail

    Shelly Bowen
    8 Sep 2014 | 12:10 pm
    Forget What You Think You Know After working with so many companies on content and content strategy over the last 10 years, patterns emerge. This has given me some confidence. Read MoreThe post When Content Strategy Best Practices Fail appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Your Customers’ Path to Purchase: A Birdwalk or Cakewalk?

    Shelly Bowen
    14 May 2014 | 10:42 am
    I met with a new client to talk specifically about core messaging priorities and how they align with the business’ and customers’ needs. But we went on a bit of Read MoreThe post Your Customers’ Path to Purchase: A Birdwalk or Cakewalk? appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Dear Client, You Are AWESOME

    Shelly Bowen
    13 Mar 2014 | 12:02 pm
    Dear Client, You are awesome. Your deadlines are insane, and truly impossible to pull off with any sense of confidence. And yet still, awesome. You do know that one thing Read MoreThe post Dear Client, You Are AWESOME appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Most Popular 2013 Content Strategy Posts

    Shelly Bowen
    2 Jan 2014 | 12:52 pm
    Out of curiosity, I checked Pybop’s analytics to see what was on everyone’s mind in 2013. Here are the top three most popular Pybop posts — a surprise to me! Read MoreThe post Most Popular 2013 Content Strategy Posts appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • How to Create Useful User Personas

    Shelly Bowen
    3 Dec 2013 | 11:32 am
    Early in my career, when presented with user personas named “Domestic Dan” and “Sporty Sally,” I rolled my eyes. How could plastic lives be useful in creating exceptional content? Turns Read MoreThe post How to Create Useful User Personas appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
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    Straight North Internet Marketing Blog

  • Why Both Paid and Organic Search Marketing Are Important

    Brad Shorr
    10 Sep 2014 | 8:12 am
    Many companies have trouble deciding whether to invest marketing dollars in paid search marketing (PPC primarily) or organic search marketing (SEO primarily). For many companies, the correct answer is to spend money on both, because PPC and SEO are complementary marketing activities, not competing ones. 1. Timing SEO often takes a long time to “kick in.” Your company may not see significant improvements in organic search visibility until a program has been in place for several months – possibly longer if your niche has a lot of strong competition. PPC, in contrast, works immediately,…
  • Good Business Copywriters Accept Criticism Enthusiastically

    Brad Shorr
    5 Aug 2014 | 5:08 am
    Some people are attracted to a career in writing because they believe it will allow them to work independently. I’m not sure whether independence is possible in other fields of writing, but for business copywriting, independence is impossible. Quite to the contrary, business copywriting is a collaborative art. Copywriters must accept input and feedback from clients, SEO specialists, managers, designers, editors — have I left anyone out? For many copywriting assignments, creativity is not so much a matter of crafting brilliant phrasing as it is balancing the diverse needs of the…
  • It’s Always Hockey Season at Straight North

    Brad Shorr
    14 Jul 2014 | 11:46 am
    To support the Chicago Blackhawks during their 2013-14 run to repeat as Stanley Cup champions, Straight North raffled off several Blackhawks jerseys to its employees every time the Hawks won a playoff game. And although the Hawks came up a little short this year — an inch from the Finals — we’re all set to start cheering them on for next year, as you can see from the photo above. When it comes to supporting the Chicago Blackhawks, there’s no checking our enthusiasm! Hockey madness is no surprise at Straight North. CEO David Duerr, who hails from Buffalo, NY, another…
  • 5 Attributes of a Great Copyeditor

    Brad Shorr
    19 Jun 2014 | 5:43 am
    Any serious content marketing program has a first-rate copyeditor on the team. As a copywriter, I recognize the value of a great editor; unfortunately, non-writers sometimes don’t. But for any business aspiring producing high quality content (and no other type is worth producing), an editor is a must-have resource. An editor ensures that content is accurate, concise, clear, free of grammatical errors and written in a style appropriate to the target audience. Without an editor, few people will read your content and fewer still will find value in it. So, if your business is looking for a…
  • 3 Ways to Write More Persuasive Business Content

    Brad Shorr
    29 May 2014 | 9:32 am
    The more persuasively you write, the more business you’ll do — and the faster you’ll do it. Here are three proven writing tips that add persuasive power to whatever form of business content you’re working on. 1. Don’t Bury Your Lead The very first issue to address in copywriting is this: Why should somebody read what I’m writing? Notice the first sentence of this post. Why should you read a post about persuasive content? Because it will help you do more business. Is that point self evident? Maybe yes, maybe no. But for Web writing in particular, never…
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    Jeff Korhan

  • Everybody Writes: How to Tell Your Business Story

    Jeff Korhan
    19 Sep 2014 | 1:45 am
    Listen to the Episode Below (00:32:42) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 09 of This Old New Business weekly business podcast with Jeff Korhan. Ann Handley is a household name in the world of business marketing, especially with respect to creating valuable content that engages customers with a business or brand. Using her new book as the foundation of our conversation, we bring writing down to a ground level, first by discussing why people have a complicated relationship with…
  • How to Market to Your Audience Influencers

    Jeff Korhan
    18 Sep 2014 | 2:30 am
    Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision maker. In every selling situation there are direct and indirect influencers. Tweet this. Our job as sales and marketing professionals is to identify and understand this extended audience, and then respond to their influence with our primary decision makers. The Circles of…
  • Google+ Communities: Amplify Your Content In Search

    Jeff Korhan
    12 Sep 2014 | 7:28 am
    Listen to the Episode Below (0:34:29) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a lot of confusion as to how that works and what steps…
  • 3 Tips for Increasing Network Value and Influence

    Jeff Korhan
    11 Sep 2014 | 8:41 am
    In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values and trusts you and the others within it. Weak connections are best described as followers, and to a degree, fans too. While that connectivity provides potential value, it is just the starting point for building and sustaining true influence. Influence is the…
  • Facebook Marketing: Attracting Your Ideal Audience

    Jeff Korhan
    5 Sep 2014 | 10:53 am
    Listen to the Episode Below (00:36:23) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan. I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you. Mike genuinely likes to help people, so listen in as he share’s a wealth of information that will help you better understand Facebook,…
 
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    Content Mastery Guide

  • 3 Secrets of Business Blogging for Busy People

    Linda Dessau
    9 Sep 2014 | 8:25 am
    © jesadaphorn – Fotolia.com A client asked me to write a guest post that would take his readers behind the scenes of his blog. As a busy executive VP, he wanted to answer a common question: “How do you find the time to blog every week?” Ultimately, he decided not to reveal his biggest blogging secret (that he uses a blog ghostwriter), so I reworked the post to give you the benefits of our blogging experience. While some people question the ethics of ghost blogging, what I do is take my client’s ideas, words and expressions, and put them together into a blog post written in his…
  • How to Customize Your Business Blog Sidebar to Give Readers What They Want

    Linda Dessau
    26 Aug 2014 | 8:17 am
    © Marek – Fotolia.com When blogging for business, you’ve likely been focusing on the main column of your blog where your articles (posts) are displayed, not giving much thought to your blog sidebar. The blog sidebar is the narrower column that’s usually on the right, and this is where readers find links to older posts you’ve published. These links help you reach two important goals: Give readers the specific help they need, solidifying their perception of you as a knowledgeable – and generous – expert Encourage readers to spend longer on your site, deepening their trust and…
  • More Blogging Benefits, and When to Scrap an Unfinished Post

    Linda Dessau
    12 Aug 2014 | 5:53 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Five Ways Blogging Can Boost Your Confidence in Business In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read. © Elnur – Fotolia.com…
  • Top 10 Reasons to Use Internal and External Links on Your Business Blog

    Linda Dessau
    4 Aug 2014 | 5:45 am
    © Alex White – Fotolia.com Have you ever noticed when reading a blog post online that some words are underlined, or set apart in a different colour? Move your mouse over this text and you’ll discover that these are active hyperlinks that take you to another page – either on the same site (internal links) or a new site (external links). These types of links aren’t always as obvious as ones that say “Click here” or the ones in a navigation menu or list of products and services, but they are just as important and valuable, and here’s why: Top 5 benefits of using internal links…
  • Take Your Blogging on the Road – With Cynthia Morris of Original Impulse

    Linda Dessau
    30 Jul 2014 | 8:09 am
    When you travel, you don’t have to take a vacation from blogging. This post will help you harness the creative power of travel to keep your blogging schedule on track. I recently wrote a post for SteamFeed about two business blogging power tools. One was the idea catcher, a place to capture the juicy gems that might become your next blog post. Many people find that traveling naturally unleashes fresh ideas for blogging. Some may fit into your existing editorial calendar (the other power tool I recommended in the SteamFeed post), but if you’re anything like me, traveling tends to inspire a…
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    SchneiderB.com

  • Step 2: Past Year Review – School Marketing Plan Challenge

    Brendan Schneider
    18 Sep 2014 | 12:11 pm
      OK. Does your head hurt after completing the Marketing Channel Audit Worksheet for Step 1 of the School Marketing Plan Challenge? While my head admittedly does hurt a bit from brainstorming, listing our channels, and trying to determine metrics for measurement I found this exercise incredibly important in determining not only where we want […] The post Step 2: Past Year Review – School Marketing Plan Challenge appeared first on Internet Marketing For Schools.
  • #0010: The Social Media Athletic Director with Jeff Walrich [Podcast]

    Brendan Schneider
    15 Sep 2014 | 2:00 am
    Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now. I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty sophisticated […] The post #0010: The Social Media Athletic Director with Jeff Walrich [Podcast] appeared first on Internet Marketing For Schools.
  • The Real Social Media On 9/11

    Brendan Schneider
    11 Sep 2014 | 2:00 am
    I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my lungs. I remember the exact spot were I was standing when I heard that a plane flew into the first […] The post The Real Social Media On 9/11 appeared first on Internet Marketing For Schools.
  • Step 1: Marketing Channel Audit – School Marketing Plan Challenge

    Brendan Schneider
    8 Sep 2014 | 5:30 pm
    I’m really excited that so many people have decided to join me in the School Marketing Plan Challenge (SMPC). In this post I share the first step in the SMPC but before I do I’d like to offer a little background and my opinion of marketing plans. I Hate Marketing Plans OK. I really don’t […] The post Step 1: Marketing Channel Audit – School Marketing Plan Challenge appeared first on Internet Marketing For Schools.
  • School Marketing Plan Challenge

    Brendan Schneider
    28 Aug 2014 | 8:16 am
    One of the questions that I’m frequently asked is do I have a school marketing plan that I would be willing to share? Since the beginning of SchneiderB.com four year ago, I have always been open and transparent with the inbound marketing and social media marketing techniques that I utilize at Sewickley Academy. The one exception […] The post School Marketing Plan Challenge appeared first on Internet Marketing For Schools.
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    OpenView Blog

  • David vs. Goliath: Your Startup’s Guide to Giant-Killing

    Scott Maxwell
    18 Sep 2014 | 12:30 pm
    There are six natural startup advantages you have over larger, entrenched competitors. When leveraged along with a true sense of urgency, they can help you achieve explosive growth. via OpenView Labs ↬ David vs. Goliath: Your Startup’s Guide to Giant-Killing
  • Tackling Make-or-Break Startup Decisions: Inside the Founder’s Corner with Distilled’s Will Critchlow

    Josh Zywien
    17 Sep 2014 | 5:30 am
    In this week’s edition of the Founder’s Corner, Will Critchlow, co-founder and CEO of Distilled shares his thoughts on why he created the company when he did, which mistakes he’d correct if given the chance, how SEO will continue to evolve, and more. via OpenView Labs ↬ Tackling Make-or-Break Startup Decisions: Inside the Founder’s Corner with Distilled’s Will Critchlow
  • 5 Tips for Surviving the Loneliest Job in Tech

    Scott Maxwell
    8 Sep 2014 | 9:30 am
    Being CEO at a startup or expansion-stage tech company can be a solitary position. Here are five tips to help CEOs find support and make their jobs easier. via OpenView Labs ↬ 5 Tips for Surviving the Loneliest Job in Tech
  • Inside the Mind of a Technical Founder

    Rebecca Churt
    3 Sep 2014 | 12:00 pm
    WordStream founder and CTO Larry Kim shares his thoughts on what it means to be a technical founder, his tips for working with one, his philosophies on recruiting and product development, and more. via OpenView Labs ↬ Inside the Mind of a Technical Founder
  • Meet Our Newest Talent Specialist: Rose O’Connell

    Rose O'Connell
    1 Sep 2014 | 5:00 am
    Learn more about OpenView's newest Talent Specialist Rose O'Connell, what brought her to OpenView, and her passion for recruitment. via OpenView Labs ↬ Meet Our Newest Talent Specialist: Rose O’Connell
 
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    Content Marketing Blog

  • Negative Online Content & Reviews – It’s a Person-to-Person Matter

    Debbie Williams
    19 Sep 2014 | 5:30 am
    Whether you’re a frustrated customer leaving an online review, or the business owner or manager receiving it, one thing that has to be considered by both parties is that you’re still communicating person-to-person.  Today, we prefer authenticity first and foremost in our business interactions, no matter which side of the fence we’re on at any given moment. Fans, friends and even foes want to deal with real people. As a consumer you don’t want to hear a canned corporate response, publicist sound bites, or worse… crickets; just like, as a business owner, you don’t want to hear…
  • Biggest Takeaways from Content Marketing World 2014

    Molly Bruno
    18 Sep 2014 | 5:30 am
    After returning from Content Marketing World with over 2,500 fellow attendees in Cleveland, Ohio last week, I was left with one resounding insight: Like many things we complicate in life, we often complicate content marketing. If we look at it for what it really is, creating something that attracts, entertains and inspires people to take action, we see that content marketing is unbelievably simple. That’s not to say that it doesn’t require time, strategy and work to achieve, but content marketing, when carried out with a well-laid plan, can mean measureable success for businesses. Here…
  • HubSpot Expands to Sales: Tools your Team will Want to Use

    Andrea Miller
    16 Sep 2014 | 2:50 pm
    With over 10,000 attendees (including our Dechay Watts, Debbie Williams and Chris Hawkins) at HubSpot’s annual INBOUND 2014 conference this week, we were expecting big things. After all, at last year’s conference the marketing platform announced a Content Optimization System that revolutionized the way we thought about web design and content management. Today’s announcement is just as exciting. Just minutes ago in Boston, CEO Brian Halligan broke the news of a brand new product, a Customer Relationship Management (CRM) tool. "We started HubSpot because we felt the way consumers shop and…
  • How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

    Dechay Watts
    10 Sep 2014 | 6:40 am
    Like most legitimate content marketing agencies, we put a lot of effort into our SEO strategy.  We have maintained a first page ranking for Content Marketing Agency the past two years and even received an award for the most traffic growth from HubSpot last year. Our entire business is built on leads that come in from our website. So much so, that we hired a business development person last year to help us manage the inquiries. Then… this happened: In less than one month, our visitor count dropped more than 80%. It went from an average of 13,000 to 2,500.What the…? We pulled out all…
  • 5 Reasons Your Content Needs to be Mobile Now

    Andrea Miller
    5 Sep 2014 | 5:30 am
      If your content isn't mobile, your business is losing money. That may seem like a strong statement, but the stats support its truth: 87% of the world's population uses a mobile device. (Source: Dynamic Artisans) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Mobile now makes up the majority of email opens at 51%. (Source: Litmus) By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device. (Source: Radicati)  56% of…
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    Content Marketing for Technology

  • Minimum Viable Messaging for Startups

    Anne Janzer
    19 Sep 2014 | 10:32 am
    Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception – the early stage startup. Product messaging is critical in any business, start-ups included. But in an early startup, product messaging has a shorter shelf life than a peach in summer.    by  La Grande Farmers’ Market …
  • Content Marketing: Past, present and future

    Anne Janzer
    10 Sep 2014 | 4:36 pm
    Want an illustration of how far content marketing has come as a practice? I was at a wedding a few weeks back, speaking with someone who does video for brands. Just to try it out, I described myself as a “long form written content developer” and he knew what I meant. I’m not a writer anymore, I’m a long form written content developer. Try to tweet that! How far we’ve come When I started this blog more than five years ago, I had to define the term “content marketing” to people when I met them. Now it’s one of the hottest topics in marketing. See the Google Trends graph for…
  • What’s your True Story? (Book review)

    Anne Janzer
    3 Sep 2014 | 4:00 pm
    David Meerman Scott’s New Rules of Marketing and PR came out in 2007, which seems like a lifetime ago. Now it’s a “marketing classic.” As the world continues to evolve, marketers need to be lifelong learners to stay current. In the interests of continuous learning, I’ve been reading a wide range of books and want to share the more interesting ones here. Ty Montague’s book True Story: How to Combine Story and Action to Transform Your Business is a good place to look for marketing inspiration. While marketers everywhere realize the importance of storytelling, Montague suggests…
  • Content marketing and online courseware

    Anne Janzer
    4 Aug 2014 | 11:35 am
    Content marketing aims to educate and inform. And what’s more educational, at scale, than Massively Open Online Courseware (MOOC)? I was struck by the content marketing possibilities of online courseware after completing an online class on Sustainability and Business Innovation presented by Peter Graf, former Chief Sustainability Officer for SAP, on the OpenSAP platform.    by  gadgetdude  The class had all the hallmarks of traditional courses, including lectures, quizzes, discussions, assignments and a final exam. It spanned six weeks. More than 17,000 people enrolled in the…
  • Is your business website a lekker?

    Anne Janzer
    1 May 2014 | 9:07 am
    No, that’s not a typo – “lekking” is at term in animal behavior that means self-aggrandizing behavior (usually for the purpose of attracting mates). I didn’t know that term before encountering it in Adam Grant’s brilliant book Give and Take: A Revolutionary Approach to Success. (I highly recommend the book, by the way.)   by  Michael Bentley  Grant argues that it’s helpful to be able to identify the ‘takers’ in any business – the people who act on their own interests to the exclusion of the interests of others. He suggests that investors looking at a company’s…
 
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    Home Business Infopreneur Resources

  • Squidoo – The End of an Internet Icon

    konagirl
    24 Aug 2014 | 3:58 pm
    I have been with Squidoo for almost 8 years, since the beginning of Seth Godin’s free platform start. Squidoo has been very good to me and allowed me to work from anywhere the winds blew me in my travels. Last week Squidoo was acquisition by HubPages and the end has come to a profitable and […]
  • Best Facebook Fan Pages for Your Online Business

    Duncan R. Cumminz
    19 Mar 2013 | 5:51 pm
    This is a guest post by Duncan R Cumminz on Facebook fan pages. Even though I don't like Facebook personally, he does make valid points for those of you that do participate on Facebook. One thing I would like to add is that you too can achieve your own "uniqueness and originality" by writing from your heart. Write about your own experiences, your own belief system, and your own passion and you will have your own "uniqueness and original" page.
  • Web Design Tips for the Beginner

    Cole Harris
    18 Mar 2013 | 1:40 pm
    This article was written by guest blogger Cole Harris. When trying to run a successful site, it's crucial that you have a reasonable understanding of web design. Good web design will make your website comfortable to use, visually appealing, and give it a trustworthy feel. Not only will this entice new visitors, but it will make them repeat viewers as well. This article provides several tips that will help you design a successful website.
  • Tips to Design a 1st Website

    Jocelyn Kinder
    19 Dec 2012 | 4:26 pm
    Website designing can be intimidating. What can you do to maximize your site's appeal? Where do you begin in the coding process? The following article will guide you in producing highly effective and valuable websites.
  • Learning How To Get Website Traffic Can Be Daunting

    Andrew Timothy Nichols
    12 Dec 2012 | 12:50 pm
    Getting traffic to your website fast is a concern of most website owners and there are many concrete ideas that can work.
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    Content Science

  • Surprising Lessons from IBM in Successful B2B Content Marketing

    Kevin Howarth
    11 Sep 2014 | 1:28 pm
    Michelle Killebrew Selling candy, appliances, or fast food can involve rapid-fire, high volume social media campaigns driven by the latest trends in website, mobile, and social content. By contrast, B2B products and sales cycles appear bland. Yet, B2B customers and prospects are people, too. Shouldn’t the same B2C engagement principles apply to B2B content marketing? Michelle Killebrew answers with a resounding “Yes!” However, she points out that leveraging those trends requires a granular understanding of your audiences. Once you understand what content your audience craves, Killebrew…
  • Must-See Content Marketing World Presentations

    Kevin Howarth
    5 Sep 2014 | 10:12 am
    Any gathering of great content strategists and marketers inevitably makes us feel like kids in a candy store. So much knowledge to explore and sample! While many superb speakers will deliver amazing insights next week in Cleveland, we wanted to call out a few must-see Content Marketing World presentations to take your content marketing to a more strategic level. Content Auditing: Unearthing the Substance of Your Brand Rachel Lovinger (Razorfish) Rachel Lovinger We find in our experience that many people still confuse content inventories and audits. Rachel’s session should clarify that…
  • What’s the Prognosis for Health Media Credibility?

    Colleen Jones
    3 Sep 2014 | 9:22 am
    Have you ever followed advice from Dr. Oz? I have. Always looking for ways to boost energy, I tried some amino acid supplements that Dr. Oz suggested on his show a few years ago. I’m not a die-hard follower of his show, but I discovered a clip on Sharecare about the supplements. They had some research backing and weren’t expensive, so I decided to try them. They helped, and I still find those supplements helpful today. Since then, I noticed more and more products claim a tie to or endorsement from Dr. Oz. I assumed the products were exaggerating his involvement, but it appears I…
  • What’s Your Content Snapscore?

    Colleen Jones
    16 Aug 2014 | 7:35 am
    Well, what is a Snapscore, you might ask? It’s a new feature we just released on ContentWRX to give you almost instant insight into your content’s performance. Snapscore collects feedback about your web content from a very small small sample of users and then offers a score. At the same time, you get to sample some other ContentWRX features, such as the dashboard, analysis, and recommendations. I don’t intend Snapscore to be a comprehensive evaluation. But I do see it as an easy and useful first step toward more actionable content intelligence. The best part? ContentWRX…
  • Four for Friday – Content Science Updates

    Colleen Jones
    8 Aug 2014 | 7:52 am
    Time flies when you’re having content fun. By fun, I mean working hard to form content strategy and bring it to life (and then perhaps sipping some Jameson). In the process, we’ve made some changes and achieved some milestones. I’m proud of these Content Science updates but, more importantly, excited about how they enable us to better serve our clients and contribute to the wider content strategy community. (You know by now my favorite cliche is win-win.) What are these updates exactly? Let’s get right to it. 1. ContentWRX 2.0 Is Live Our proprietary content…
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    Jontusmedia

  • Virtual Malls Should Disrupt Shopping

    Jon
    16 Sep 2014 | 1:37 pm
    As regular listeners of Online Marketing & Communications know, I recently started producing a podcast for Mygooi along with Bernie J. Mitchell: Beyond the Business Card. The show is aimed at businesses looking to find out more about working at the nexus of digital, social and tech. It’s not a pure marketing show like my own, but I’m publishing it on here too as I’m sure it will strike a chord of many listeners to my own show. Episode 7, released today, is an interview with Swedish enterprise architect Stefan Kjellberg. With a career than spans product management,…
  • How Should a Business Blog ?

    Jon
    15 Sep 2014 | 1:45 pm
    Bored! I get it when solo entrepreneur’s blog. They’re generating traffic to their website, attempting to raise their profile and show their skill-set. It’s a proven strategy and there are more examples of this online than I could ever mention. I also get why new media sites like Mashable and Upworthy took the blog format and turned it into an easily accessible form of bite size entertainment. Small nibbles of information to graze on the go. But what I don’t get is why there aren’t many B2B businesses doing anything exciting with blogging. I know I sound like a…
  • How to Publish a Book on Amazon – An interview with Rob Cubbon

    Jon
    12 Sep 2014 | 1:57 pm
    I had the pleasure of meeting Rob Cubbon at UKPOD14 last month. Rob’s an Amazon bestselling author, online teacher, graphic designer and, even though he says so himself, an “all-round good guy” who wants freedom for you and success for your business. I invited Rob onto the podcast to talk about the work he’s been doing publishing books on Amazon and how this has become such an integral part of his business. Although here at JontusMedia we’re increasingly working with bigger businesses, many listeners to the show are solo entrepreneurs who are looking to succeed…
  • Inside the Dog House Podcast Studio

    Jon
    11 Sep 2014 | 2:27 pm
    Inside the Dog House Podcast Studio from Jon Buscall on Vimeo. Here’s a bit of an insight for those of you podcast listeners out there who wonder what my studio looks like. Just a glimpse. Where do you listen? I’m always curious to know where you listen to the show! If you have a moment, do send me a pic and a shout out on Twitter, Facebook or Instagram. I've been inside the Dog House Podcast Studio http://t.co/jC8VkhnmoN via @jonbuscall — Jon Buscall (@jonbuscall) September 11, 2014
  • Apple Puts its Social Tribe First

    Jon
    10 Sep 2014 | 2:14 pm
    Apple Watch. I bet those two little words will feature on a bazillion blog posts the internet over today. Apple. Watch. I guess most of us thought that the Death Star Cupertino scamps would christen their latest wearable the “iWatch” so at least they surprised us about one thing. I wasn’t surprised by much though. For starters, I wasn’t surprised: The Guardian live-blogged Apple’s announcement The Daily Mail had the Watch as their top story of the day Svenska Dagbladet were momentarily distracted from the run up to the General Election or that the new Apple Watch…
 
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    Industrial Marketing Today

  • How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

    Achinta Mitra
    15 Sep 2014 | 10:06 am
    I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [...] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on…
  • 3 Online Content Tips for Industrial Distributors to Differentiate Themselves

    Achinta Mitra
    18 Aug 2014 | 1:57 pm
    Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [...] The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read…
  • Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

    Achinta Mitra
    11 Aug 2014 | 12:09 pm
    If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you have read many of the dire headlines about the critical skills gap in the industrial [...] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

    Achinta Mitra
    22 Jul 2014 | 12:05 pm
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [...] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for…
  • Content Marketing for Industrial Distributors

    Achinta Mitra
    7 Jul 2014 | 11:31 am
    Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [...] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
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    Nxtbook Media

  • Financial Times Takes A Stand Against CPM

    Joy Beachy
    10 Sep 2014 | 6:07 am
    The Financial Times (FT) has long held the title as a publisher to watch: they understand digital to a deeper degree, which means consistently changing their approach to match their digital audience. Years ago that meant a savvy mobile browser app that played HTML5 animations on your iPad as you read. Today, that means understanding advertising for a digital reader isn’t about whether or not they click, it’s about whether or not they view the ad long enough to remember it. From this, the concept of “attention minutes” are born. In the digital publishing space,…
  • Nxtbook-It and Crawl is on to Something

    Joy Beachy
    10 Sep 2014 | 5:35 am
    We didn’t know as we started planning the Nxtbook-It and Crawl 1 Mile Race that running a mile was making a comeback, but according to the Wall Street Journal and Bring Back the Mile organization, it is. We did know a few things though: A mile is a comfortable distance for runners and walkers of all athletic abilities to achieve. A mile is a great way to test how fast you can sprint for a longer distance (but not too long) A mile is an empowering way to complete a race in minutes, without requiring hours of training A mile allows for racing in heats, creating an atmosphere of…
  • The Personal Qualities of Apple’s Mobile Devices

    Joy Beachy
    10 Sep 2014 | 5:02 am
    Apple is making a splash on the front pages of news sources with the announcement of their new products, the next generation of the iPhone, the iWatch, and a new payment system. Typical of a nation that both loves and loves to hate Apple, the tech company is getting coverage in digital, TV and print media with this release, though none of the products are completely original. The iPhone is simply the next iteration of Apple’s smart phone. The iWatch is not the first smart watch to market. And digital and mobile payment systems have been a key topic in the commerce and e-commerce…
  • Are You Part of the Mobile App Economy?

    Joy Beachy
    9 Sep 2014 | 9:06 am
    Originally posted by Steph Tiley of Nxtbook Media on LinkedIn. See original article here. Considering all that has changed in less than 20 years, I wonder how I ever managed to make arrangements to meet friends, collect the kids, keep in touch with family or seal a business deal without my ever-present, ever-handy phone. Before now, I didn’t suffer from ‘nomophobia’ – the fear of being without your mobile phone – but I certainly might today! And I am not alone: more than 50% of the nation now claims to suffer from this new phobia, and I admit, I understand why!
  • Going Digital Isn’t Just About Publications Anymore

    Joy Beachy
    27 Aug 2014 | 10:39 am
    There was an article recently posted to the University Business website that deserves the attention of every department within a higher education setting. Whether that’s admissions, research, alumni relations, accounting, the athletic or the English department, each can benefit from this perspective on how digital content is completely changing how people interact with universities. Considering digital has moved completely beyond wondering whether students’ textbooks and alumni magazine should switch from desk to desktop reading. Rather, it’s about understanding how to…
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    ContentLEAD

  • Google’s moving toward secure search – Here’s what HTTPS means for your SEO

    Alex Butzbach
    19 Sep 2014 | 12:10 pm
    There are lots of subtle signals Google uses to create its search rankings, and a good SEO strategy addresses as many of them as possible. So when the company comes right out and says something is going to affect how much visibility small businesses will get on the web, it’s important to take notice. Recently, Google made one of these announcements about security. The Google Webmaster Blog reported that HTTPS encryption would now be a ranking factor. And while the effect is expected to be minimal (less than 1 percent of queries are supposed be affected), it does shed some light on what…
  • Social media and email marketing make each other more effective (Video)

    Emily Lorei
    19 Sep 2014 | 8:56 am
    Hi, Emily Lorei here with another small business marketing tip of the day. This week, we’ve discussed how custom content, SEO and email marketing interact. Now, I’d like to throw social media into the mix. Here’s the question: how does Facebook or Twitter play off of an email campaign? Basically, they should work in tandem with each other. More often than not, social is about raising visibility and communicating with existing customers. According to DDB Worldwide, 84 percent of any brand’s Facebook followers are previous customers. Email is no different. It’s…
  • Help your customers pin down a home: A Pinterest guide for Real Estate

    Emily Lorei
    18 Sep 2014 | 12:40 pm
    Everyone has heard the proverbial phrase “a picture is worth a thousand words.” However, the image-focused platform Pinterest has proven that occasionally, a picture can be worth $154,900. For realtors, there are many social media marketing platforms to use for highlighting the homes they are selling or renting such as Zillow and Trulia. But Pinterest is a great (and free) resource that the Real Estate industry should not ignore. Over 55 percent of Pinterest users regularly interact with companies on the network, and 70 percent of members use Pinterest specifically for inspiration on…
  • Insights from #Inbound14: I’ve written content – now what?

    Katie Schoener
    18 Sep 2014 | 7:50 am
    Every small business owner knows that the best laid content marketing plans can sometimes go wrong. Even if you spend hours, weeks or months creating and polishing a great piece of content, the ROI doesn’t always live up to our expectations. When it comes to inbound marketing, we expect high quality content to be enough. But as more content crowds the space, it’s important to adapt and find smarter ways to get it out in front of our audiences. Amanda Sibley, Campaigns Manager at HubSpot, shared her experience with the evolution of content promotion at Inbound 2014. In her…
  • Use email to bolster small business marketing strategies (Video)

    Xavier Holland
    17 Sep 2014 | 7:43 am
    Hi, Xavier Holland here with a small business marketing tip. Email is a great awareness tool by itself, but when it works in tandem with a content marketing campaign, it can drive big ROI results. One way is simple: It directs traffic toward the parts of your site you want to have the most visibility. It isn’t possible to promote every single blog post or news story via email. That means sending select resources to customers and prospects forces you to determine what your strongest and most relevant pieces were during a given week or month. Email marketing also helps small businesses…
 
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    HarrisonAmy

  • Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival

    Amy Harrison
    28 Aug 2014 | 9:28 pm
    300 Seconds is an initiative to get more women speaking at digital and tech conferences and I’ll be popping along to this year’s Brighton Digital Festival to talk about: Using Humour to Increase Engagement on a Digital Platform. Details below: 17th September Starts 6:30pm Free to attend Address: Sallis Benney TheatreThe University of Brighton, 68-72 Grand Parade, BN2 0JY For more details about the event and the Brighton Digital Festival, click here.  You're reading Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival which was orginally posted on:…
  • Talking News Stories That Captivated The UK in August for BBC Sussex

    Amy Harrison
    28 Aug 2014 | 9:18 pm
    Last week it was another radio day for BBC Sussex and BBC Surrey on the Allison Ferns show. This time we were talking the pros and cons of the Ice Bucket Challenge (and whether or not Allison should accept her challenge). You can listen here: http://harrisonamy.com/wp-content/uploads/2014/08/Afternoon_with_Allison_Ferns__20140821__edit1.mp3 We also looked at the politest UK crowd that could revolt: John Lewis customers after being denied their free tea and cake privileges. Also on the list was: the top 10 foods we love to hate, money-saving tips for brides and the dreaded “Retired Hubby…
  • AmyTV #27: Viral Stories for Beginners – Why The Ice Bucket Spread Like Wildfire

    Amy Harrison
    28 Aug 2014 | 2:12 am
    Certain stories, campaigns and content capture our attention and spread around the world like wildfire. When this happens to an event it’s known as “going viral” and it’s the dream of many content marketing campaigns. If you’re new to the concept of viral content, this episode of AmyTV looks at why the recent Ice Bucket Challenge campaign has taken the world by storm: #1: Substance behind the fun YouTube videos such as “Charlie Bit My Finger” and the “Sneezing Panda” have racked up hundreds of millions of views because of their unexpected…
  • Screenwriting Tips for Compelling Business Content #4: If You Promise a Climax… Deliver

    Amy Harrison
    18 Aug 2014 | 2:11 am
    Kaffee: Colonel Jessup, did you order the Code Red?! Judge: You don’t have to answer that question! Jessup: I’ll answer the question. you want answers? Kaffee: I think I’m entitled! Jessup: You want answers?! Kaffee: I want the truth! Jessup: You can’t handle the truth! A Few Good Men. Every great script has a climax or resolution, known as the dénouement (French for ‘outcome’ or ‘settlement’). It’s a critical part and must pull all of the strands of the story together to leave the audience feeling satisfied. However, putting everything into one particular scene is a risky…
  • Screenwriting Tips for Compelling Business Content #3: Keep Moving

    Amy Harrison
    13 Aug 2014 | 10:38 pm
    “Pop quiz hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do?” – Howard Payne, Speed. Strong scripts, like strong blog posts (and sharks if they want to stay alive), have to maintain a swift pace. The greatest films never seem too long to their fans. They push you  from one scene to the next using suspense, surprise, dialogue, intrigue and a number of other screenwriting tricks to keep your attention. Fortunately you don’t need an in-depth understanding of all of these techniques to know how…
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    Writing Tips & ePublishing Adventures!

  • Should You Expect To See Higher iBook Sales Because Of iOS 8?

    Lisa Angelettie
    18 Sep 2014 | 1:28 pm
    The ePublishing world is always changing. Not so long ago, Barnes & Noble was the clear #2 ebook retailer in the market. That is not the case any longer. Barnes & Nobles sales are down and iBook sales are slowly creeping up. Now with the introduction of Apple’s new operating system, it may be that iBooks will see a serious boost in sales. Some time today, Apple will start updating its mobile device operating system to iOS 8 for all its users. For ebook publishers, it’s the most important update yet, as iOS 8 will come pre-loaded with iBooks, a new development. According to an…
  • The Rise Of The Independent Bookstore (Yippee!)

    Lisa Angelettie
    10 Sep 2014 | 5:11 pm
    Barnes & Noble and it’s eReader The Nook is losing money by the minute, primarily because of it’s business model — trying to disrupt and compete with Amazon. Borders tried the same thing and you see where they are. But guess what? Independent bookstores cannot and evidently are not trying to beat the Amazon monster and it’s working. I guess print isn’t quite dead yet! The recent news of the opening of an independent bookstore on Manhattan’s Upper West Side was greeted with surprise and delight, since a neighborhood once flush with such stores had become a…
  • Are You Obsessed With Word Count?

    Lisa Angelettie
    11 Aug 2014 | 7:37 pm
    I love this piece over on CreateSpace by Richard Ridley on word count paralysis. Sometimes I am guilty of this and it was refreshing to see that other writers feel the same. Sometimes staring at the blinking cursor on your computer screen can make it morph into a stop sign and prevent you from holding a thought long enough to tap it out on your keyboard. It can be an unintentional panic signal that freezes your fingers in place and fills you with heaping helpings of writer’s doubt. Your focus shifts from what you want to write to how many words you must write before you will allow…
  • I believe this!

    Lisa Angelettie
    28 Jul 2014 | 11:32 am
    The post I believe this! appeared first on Writing Tips & ePublishing Adventures!.
  • Is Kindle Unlimited Good For Authors?

    Lisa Angelettie
    23 Jul 2014 | 11:02 am
    Have you heard about Amazon’s new book subscription service titled Kindle Unlimited? For $9.99 a month you can download and read Kindle ebooks and audio books to your heart’s content. Basically it’s like Netflix for readers and to me it’s a great deal for readers. The cost per month is basically the expense of two ebooks and if you are a voracious reader like myself, then it makes total sense. But is Kindle Unlimited great for authors? Since the program just launched, I’m not going to make a rash judgement. I’m actually taking the wait and see approach and…
 
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    Ron's Copy-e-Writing Blog

  • Google HTTPS Idea: Are You Up For It?

    Ron C
    19 Sep 2014 | 9:29 am
    If you’ve heard the latest news from Google that HTTPS sites may see a slight boost in rankings, it was a long time coming. Google has been flirting with the idea of rewarding more secure sites using... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What Is Marketing?

    Ron C
    19 Sep 2014 | 1:09 am
    Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Best Blog Commenting Tactics: Do It Right

    Ron C
    18 Sep 2014 | 8:08 am
    Like the principles of entrepreneurship… what worked in the 1800s for Andrew Carnegie, Henry Ford, James J. Hill and the Rockefeller are still the fundamentals principles of today’s entrepreneur.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Consumer Shopping Behavior: How People Buy [Infographic]

    Ron C
    17 Sep 2014 | 2:39 am
    In this post, I would focus hard on just one part of the world: America. Or more importantly, a great American hobby. No, it’s not baseball. Or stuffing their face with apple pie. Or arguing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 10 Online Marketing Analysis Tools

    Ron C
    26 Aug 2014 | 2:16 am
    Online Marketing is now essential for all company owners. It is almost impossible to identify a business or industry that does not really on Online Activity for the vast majority of their sales and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    WTBWY

  • As a Content Marketer, are You Mulder or Scully?

    Justin P Lambert
    11 Sep 2014 | 2:48 pm
    Photo courtesy of Fox (the company, not the agent). OK, I’m about to reveal the true level of my geekdom.  And, if you’re interested in improving your content marketing chops, you’re coming with me. I’m a huge fan of The X-Files.  It’s one of the few TV shows I fell in love with from the […]
  • WTBWY Bites: LinkedIn Rocks for Content Marketers, and Here’s Why

    Justin P Lambert
    29 Aug 2014 | 3:00 am
    You’ve probably heard already about the “leaked” internal memo from LinkedIn discussing their acquisition of Bizo and their subsequent plans to take over the world. About the Bizo Acquisition, the Leaked Document, Corporate Espionage, the Monopolization of Social Media, and Where LinkedIn Will Be in Five Years… I don’t care.  It’s not important. Why LinkedIn […]
  • WTBWY Bites – If You Still Need Another Reason to Love Google+, Here it Is.

    Justin P Lambert
    28 Aug 2014 | 3:05 am
    I was never a Google Plus naysayer like some of my content marketing and social media snob colleagues. I actually liked the network from the start even before I fully understood it.  I also remember very clearly reading some social media “guru” using terms like “flash in a pan” and “me too” to describe G+ […]
  • WTBWY Bites – I’m Doing Content Marketing Measurement All Wrong. Are You?

    Justin P Lambert
    27 Aug 2014 | 6:38 am
    Do you need one of these?. Photo courtesy of Internet Archive Book Images(CC No Copyright) As much as it pains me to say this, I’ve been doing the whole metrics thing all wrong and I’ll bet you have too.  Don’t get too down on yourself just yet, it’s not totally your fault. After all, if […]
  • WTBWY Bites – Google, Pinterest, and the Battle for Search Supremacy

    Justin P Lambert
    26 Aug 2014 | 3:00 am
    Who would have guessed even a year ago that anyone would be seriously naming Pinterest as a contender to threaten Mighty Google’s supremacy in the search industry? But it’s happening.  And for a very interesting reason: Social Times’ “Pinterest Goes Beyond Digital Scrapbooking to Enabling Aspirations” A recent brief article on Social Times caught my […]
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    B2B Digital Marketing

  • One change that dramatically improved B2B marketing results

    Eric Wittlake
    2 Sep 2014 | 4:30 am
    You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture? We have a better understanding of what people are interested in and our marketing performs significantly better. Here…
  • What Online Marketers Know About You

    Eric Wittlake
    18 Jun 2014 | 5:00 am
    According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. In order to serve things that are relevant to me, you need to know something about me. …one thing has been missing. That is having users have the…
  • Digital Marketing’s Massive Measurement Lies

    Eric Wittlake
    11 Jun 2014 | 5:00 am
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this…
  • Stop Being a Transactional Content Marketer

    Eric Wittlake
    3 Jun 2014 | 5:08 am
    Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. Everything drives towards that initial information exchange, the transaction…
  • Should You Celebrate Email Unsubscribes?

    Eric Wittlake
    28 May 2014 | 5:05 am
    Every time someone unsubscribes from my mailing list it stings a little bit. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings. If you are a blogger, I’m sure you can relate. But actually, if you unsubscribe today, I missed your expectations long ago. I just didn’t know it until now. Unsubscribes by the Numbers Recently I took a closer look at every…
 
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    Right Mix Marketing Blog

  • The Ultimate Crowdfunding Campaign Checklist (Infographic)

    Tom Treanor
    15 Sep 2014 | 7:18 am
    Crowdfunding is a great way to raise funds for a product, cause or artistic endeavor. But you need to treat the launch of a your crowdfunding project like a major campaign, which means that there are a lot of moving parts. Follow this detailed checklist for your crowdfunding campaign (and don’t forget to see this list of Top Crowdfunding Sites by Industry as well): Wrike Team Collaboration Software
  • The Definitive Guide to Crowdfunding Sites (Infographic)

    Tom Treanor
    27 Aug 2014 | 3:04 pm
    There are a lot of Crowdfunding sites to choose from. Depending on your goals, industry or “cause”, there may be a particular site that better meets your needs. Wrike has created an infographic with the top crowdfunding sites for various industries including: Non-profits, charities and social activism Small business Creatives, artists and filmmakers Science and technology Startups Have you used any of these sites for fundraising? If so, leave your feedback in the comments below! Wrike Social Collaboration Software Which sites have you used? Let us know in the comments below!
  • 26 Niche Crowdfunding Sites to Raise Money for Any Project

    Tom Treanor
    14 Aug 2014 | 1:36 pm
    Crowdfunding is a great way to raise funds for almost any kind of project, cause or event. But not all crowdfunding sites are the same – the rules vary and the success may depend on using a site focused on the right niche. See the crowdfunding sites helow to pick the right site for your project. For a description of each site, go here: Niche Crowdfunding Sites Explained Top Crowdfunding Sites View more lists from Wrike Team
  • Social Media Marketing Go / No Go Decision Tree (Infographic)

    Tom Treanor
    13 Aug 2014 | 4:02 pm
    You’re just about to launch (or are already running) a social media program. Use this decision tree to determine whether you’re doing enough to get a return on your efforts. In this infographic, you’ll find the key ingredients include: Enough patience to allow it to develop A dedicated resource Willingness to share others’ content Willingness to engage in two-way exchanges online Original content created by your company Ability to handle and deal with negative comments Ability to convert visitors into prospects Ability to find your target audience online What else do…
  • Massive Infographic Submission Sites List

    Tom Treanor
    24 Jul 2014 | 4:28 pm
    If you produce infographics, a key element of the distribution process is to submit them to infographics sites. These sites will display your infographic and help your work reach the widest audience possible. Here is a Listly list of Infographics Submission Sites. Make it even larger by submitting relevant sites that you use! Infographic Submission Sites 1. Directory of Infographics The most comprehensive infographics directory on the internet. Submit your infographics for free. Infographics promotion Added by Faiz Sheikh on Dec 17, 2013 2 votes Comments    Relist   Share…
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    The Integrated Marketing Blog from D Custom

  • Friday Five: Visual world, visual marketing.

    Guest Contributor
    19 Sep 2014 | 12:19 pm
    From memes to viral videos, Instagram to infographics, the social world is heading towards a much more visually impressive atmosphere, and marketing isn’t any different. The post Friday Five: Visual world, visual marketing. appeared first on D Custom.
  • Friday Five: What Apple’s new products mean for marketers

    Guest Contributor
    12 Sep 2014 | 9:41 am
    Will Apple's new products be revolutionary in the realm of marketing, or will they cause more issues than they solve? The post Friday Five: What Apple’s new products mean for marketers appeared first on D Custom.
  • Friday Five: Walmart gets an A+ in #BTS buzz

    Callie Leahy
    29 Aug 2014 | 2:31 pm
    The back-to-school marketing blitz is in full effect. So while pacing the aisles for the perfect pencil box, did you Tweet a brand? Ask a question? Comment about the store? Marketers, take note, because retailers are teaching us a few lessons in social campaigns. This infographic by Engagor reveals brands who aced response time, interactivity, […] The post Friday Five: Walmart gets an A+ in #BTS buzz appeared first on D Custom.
  • Friday Five: Oh snap! Snapchat heads in a “news” direction

    Callie Leahy
    22 Aug 2014 | 11:33 am
    Oh snap! Snapchat Discovery heads in a “news” direction. The post Friday Five: Oh snap! Snapchat heads in a “news” direction appeared first on D Custom.
  • Editorial boards are for marketing departments too

    Elise Anthony
    19 Aug 2014 | 8:02 am
    The disruptive force of social media stripped away the appeal of an advisory panel or editorial board as marketing departments scrambled to evolve. This old-school idea lost its allure. Yet, when community engagement is at stake, editorial boards are for marketing departments too. The post Editorial boards are for marketing departments too appeared first on D Custom.
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    Marketing Technology for Growth

  • Tips For Landing Page Optimization [Infographic]

    Jordan Bruhn
    16 Sep 2014 | 4:17 am
    You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? Surprisingly, only 13% of marketers report their landing page optimization strategy is "very successful." By understanding the basic techniques of landing page optimization, as well as pairing good content with clear forms, you'll be well on your way to converting more web visitors into leads.   [Click Here to View the Full Infographic]
  • Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

    Chris Horton
    12 Sep 2014 | 8:24 am
    Sometimes in life, timing is everything. After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” One of the first things you learn as a blogger is to try and avoid writing about things that don’t hold your interest. When you do, it usually ends up being a painful experience for both yourself and the reader. Disappointed at first in my inability to write about Google…
  • A Beginners Guide to Inbound Marketing

    Alissa Hibst
    6 Sep 2014 | 6:36 am
    "You have 24 hours to complete this challenge." You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year. Not through the use of commercials, billboards, or unsolicited email blasts, but by effectively purposing the public to become spokespeople for their brand, was the ALS Association (among other ALS organizations) able to benefit from an inbound marketing campaign started by those affected by ALS. As you may have…
  • Outbound Marketing the Inbound Way

    Kevin Page
    5 Sep 2014 | 11:12 am
    Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. It takes time, expertise, and focus to create an inbound strategy that will setup your company for sustainable success. In fact, many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to…
  • Welcoming Augmented Reality to the Digital Marketing Team

    Alissa Hibst
    4 Sep 2014 | 9:55 am
    The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Football season is upon us and with it brings the joyous transition to a new season. A bittersweet time for Midwesterners, as we know "patio season" is on its last breath and we are to soon retreat to the comfort of our homes to cheer on whomever is playing the Packers—not to see the warm sunshine until Easter. As the leaves begin to change and kids return to school, we look to the horizon for the next new thing being carried in with the crisp fall air. Enter the world of…
 
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    Nischala’s Space, Thoughts, Expressions…

  • Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

    Nischala
    18 Sep 2014 | 2:30 am
    Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share? And you don’t know what to blog about? If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be 1) Why blog? 2) What to blog about? If I had to answer Why should a business / corporate blog? – The answers are manifold : (i) To share their views / voice (ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc. (iii) To learn…
  • Women at Work | Round-up of articles to read today

    Nischala
    12 Sep 2014 | 5:49 pm
    The regular readers of this blog know that I’ve started a new section on this blog around the topic of Women at work / working women. Here’s the thing | Being a working woman, I regularly read on this subject – simply because it enable and equips me to appreciate and understand multi-dimensional issues, and possible solutions. I can safely say that there is a lot of literature on this subject, and a lot lot lot more is required. Many times when I read something, I wish someone had shared it with me much earlier. The thing about reading is that “timing sometimes makes all…
  • Launching “Women at Work” | A new section on this blog…

    Nischala
    8 Sep 2014 | 8:25 pm
    If you’ve ever read or followed my blogs, you’ll know that Women at Work is a topic very close to my heart. Why? Because I’m a woman, I work and I’d love to see more women at work finding their spot under the sun. I dream of a tomorrow where The workforce includes at least 50% women by default Women are given “right, fair and equal” opportunities, exposure, experiences and environment to blossom and reach their true potential Globally, there is at least 30% representation of women in business, politics, policy, education, reforms and everywhere where it counts She…
  • What is the ROI of an MBA?

    Nischala
    7 Sep 2014 | 11:19 am
    The dilemma is “To do an MBA or not”.. What better way to find an answer than by looking at this good infographic on ROI (Return of Investment) of an MBA course Agree? Disagree? Leave a comment to let me know Src: http://onlinemba.unc.edu/mba-at-unc-blog/mba-roi/ http://www.inc.com/uploaded_files/inlineimage/MBAROI_28564.png
  • Online, Digital, Social – 9 Insights from the lens of a Marketer

    Nischala
    28 Aug 2014 | 2:30 am
    A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are  some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions: Is there a boundary between…
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    Content Equals Money

  • Fall for these 8 Back-to-Cool Web Presence Essentials

    Kayla Trueblood
    29 Aug 2014 | 6:26 am
    Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business owners and marketers should add to their Cool Supply list this autumn. #1: A Fresh Look There’s no better time to try out a new style. Take a peek around your website and see what you can primp. Perhaps it’s time for a new color scheme or icon…
  • Understanding the Appeal of User-Generated Content Marketing

    Emily Perry
    28 Aug 2014 | 5:54 am
    Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in your brand strategy, often with highly desirable results for participants and companies alike. But Wait – Does Anyone Actually Participate in These Campaigns? Some marketing commentators claim user-generated content marketing is “dead.” In their…
  • 10 Shark Tank Business Lessons

    Schuyler Richardson
    27 Aug 2014 | 10:39 am
    Now in its fifth season, viewers seemingly can’t get enough of ABC’s Shark Tank. It’s half drama, half business lesson and provides a taste of the fast pace, do-or-die entrepreneurial lifestyle. While it’s certainly a Hollywood look at business pitches and ideas, it yields some interesting and valuable lessons for business owners and aspiring entrepreneurs. Next time you’re tuned in, keep an eye out for the following lessons and more. Lesson #1: Passion is a Must From the first 15 seconds of a pitch on Shark Tank, viewers have a pretty good idea of whether or not there will be any…
  • Smashing Racist Stereotypes: Represent the Latino Demographic

    Tree
    20 Aug 2014 | 8:14 am
    The Latino demographic is driving both purchasing power and population growth in the United States – and yet, somehow this demographic is one of the most underrepresented ethnic groups in media. Further, not only is Hispanic representation lacking, but when representation is present, it is often reflective of negative stereotypes. In marketing, the effect of this problem can be detrimental, as it can result in alienating the entire demographic. Let’s talk about the importance of representing this huge and growing demographic – and how shifting your content marketing strategy results in…
  • Monetizing Your Thought Leadership Efforts

    Schuyler Richardson
    19 Aug 2014 | 7:07 am
    While thought leadership is a means for establishing credibility and authority, it can actually serve a much more practical purpose. If developed and pushed in the appropriate manner, an effective thought leadership campaign can actually directly drive sales and increase revenue. Are you making the most out of your thought leadership efforts? The Value in Thought Leadership Thought leadership is complex. When you look at what it is, how it works in everyday situations, and why it’s valuable, it’s difficult to cast overarching assumptions and broad categorizations. Every area of thought…
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    Velocity Partners

  • A test drive of Snip.ly, a cool social sharing tool

    Doug Kessler
    17 Sep 2014 | 2:53 pm
    We tried Snip.ly, a cool new content sharing widget. And we like it! With small caveats. Here's our test drive.
  • What just happened? Content Marketing World 2014

    Doug Kessler
    13 Sep 2014 | 10:47 am
    For a content marketer, a trip to Content Marketing World in Cleveland is like a 6-year-old kid getting a three-day pass to Disneyworld — all rides included plus a free selfie with Mickey & Minnie (Joe Pulizzi and Robert Rose in this case — I’ll let you decide which is which). It’s also kind of [...]
  • Content Marketing in the slow lane

    Martha Rzeppa
    8 Sep 2014 | 9:57 am
    Creating content that lasts.
  • SkillSurvey

    Martha Rzeppa
    5 Sep 2014 | 5:35 am
    Giving reference checking its cool again.
  • Iron Mountain

    Martha Rzeppa
    2 Sep 2014 | 5:57 am
    People do some crazy things with their backup tapes. Which is... well, crazy.
 
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    Video Maker Tips

  • Zoom in and out to make animated your videos shine

    Josh
    18 Sep 2014 | 4:12 pm
    When I first started making videos on GoAnimate I was super impressed with how easy it was to create professional-quality videos. After a few minutes I felt pretty confident with my budding skills, but with one big exception: the zoom functionality. After all, I’m not a filmmaker — just a guy with a dream, and some catchy dialogue. With the help of the platform, I told myself, I could make pretty competent videos even without messing around with zooming in or out. And then one day, recently, while making our NFL Season Launch video, I really wanted the audience to see the…
  • Why Infographics Are So Last Year — Part 1

    GoAnimate
    15 Sep 2014 | 11:02 am
    Many marketers see infographics as the pre-eminent piece of proprietary digital collateral. The thinking is the ROI of a graphic is worth thousands of words – especially if the picture is visualizing data published for the first time. But now infographic fatigue is here, and it’s real. Collectively we don’t think IGs make the click-worthy grade anymore. When’s the last time you were impressed by one? This post outlines exactly why static infographics are on the way out, and how animated graphics can save the genre. When infographics burst onto the scene around five years ago, they…
  • No Faces, No Race: How Common Craft Cut-outs Make Your Job Easier

    admin
    10 Sep 2014 | 11:38 am
    Over the years, we’ve created hundreds of characters for Common Craft videos and 99% of them have one big thing in common: they have no faces – and that could be a huge reason our videos have been so successful. More Than Meets The Eye At first blush, Common Craft Cut-outs look like colorful stick figures. But if you take a closer look, you’ll see A LOT of thought has been put into their design. Faceless by Design Part of the secret sauce of Common Craft videos is a tight connection between the voice-over and the visuals. They work together to create an experience that makes…
  • Our Official (Perhaps Late) Ice Bucket Challenge Video

    GoAnimate
    9 Sep 2014 | 6:20 am
    TeamIceBucket Thanks to our friends at Lectora for calling us out. All for a great cause. Now over to you WeVideo, Wistia, and Vidcaster. Looking to animate your own Ice Bucket Challenge? We now have 6 total Ice Bucket-specific actions like the one featured here inside of our platform! Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • How to Win Friends and Influence People — With Football!

    admin
    5 Sep 2014 | 10:52 am
    NFL Football season is here. Yay football! Our team celebrated the first Sunday of the season with a little animated ditty about America’s game and the workplace. Enjoy! This video was made entirely within our Business Friendly theme, one of several on the platform. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
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    Function Writing Group

  • 5 Writing Tactics I Learned Binge-Watching Breaking Bad

    Kelvin Cech
    2 Sep 2014 | 5:09 am
    This summer I binge-watched Breaking Bad so hard I believe at one point I forgot my own middle name. Is it Walter? Hank? I don’t know and at this point I really don’t care. I started at episode 1 3 weeks ago and I just finished the final episode of the final season and now my brain hurts in so many fantastic ways. This must be how Buzz Aldrin felt as he took his first steps on the moon a couple minutes after Neil Armstrong beat him to the punch. “You and everyone else on planet Earth were right, Neil!” Buzz probably said. “This is a good show! I mean this is a…
  • Five Reasons Vine Marketing & Design Should Hire Kelvin to Write For Them

    Kelvin Cech
    28 Aug 2014 | 6:25 pm
    Picture this: You’re sitting in your corner office staring at ocean churning just outside your window. As you twirl the curling grey hair at your temples with your fingers, you sip hot coffee and silently congratulate yourself for making such a wise decision those many years ago. The decision to hire Kelvin Cech from Function Writing to help Vine make the world a better place. Here are the 5 reasons why future-you would have hired me (Kelvin) to write posts for Vine Marketing & Design. 1. I’m Professional, Punctual & Fun to Work With If hiring a writer was easy, media companies…
  • How Growing a Gnarly Beard This Summer Made Me a Better Writer

    Kelvin Cech
    9 Aug 2014 | 8:00 am
    What started with an insignificant whisker became a twisted fury of hairy carnage. Let me explain. This summer I grew a beard. I didn’t intend to grow a beard. This is just something that happened naturally. I don’t know why I did it. I still don’t. The thing about growing a beard is that your face doesn’t actually change all that much, but your persona changes drastically. “You have a beard!” Everyone from new clients I Skyped with to my tattoo artist to my shocked mother made basically the same comment. They were excited to see me and my hairy lower-face region. I was excited by…
  • FREE 20 Minute Web Class on How To Write Interesting Content

    Kelvin Cech
    16 Jun 2014 | 5:11 pm
    You’re invited! Do you have a business or a product that would sell more if you could write interesting content about its features and benefits? I’m instructing a brief & value packed web class about writing for the web: How to Write Content That’s Actually Interesting. My talk will cover 3 main topics: headlines storytelling action My good friend Ti Roberts invited me on as an expert presenter for her Connection Class series and I’m super excited to share all that I know about writing interesting content with you and her students! Ti is a well-respected figure in the…
  • 5 Easy Ways to Spend Way Less Time Promoting Blog Posts

    Kelvin Cech
    3 Jun 2014 | 9:30 am
    If Justin Bieber promoted new songs only once, two things would happen: No one would hear any of Justin Bieber’s songs. The world would be a better place. Think about it. How many different ways do you learn about music, movies or cars? Facebook. Twitter. Pinterest. The radio. Television. Bus stops. Airplanes flying through the sky trailing long, catchy banners. Multi-platform messaging increases the chances of these messages being read, which is obviously important to your blog strategy. So, just tweet your newest blog post out a whole bunch, kick your feet up and watch the traffic roll…
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    Business Strategy Innovation

  • What Do You Do When People Say Your Logo Looks Like *#&@?

    Braden Kelley
    19 Sep 2014 | 9:52 am
    Recently The Hershey Company decided to update their logo and since it’s launch they’ve been getting a lot of negative buzz surrounding the new logo because some people think that part of the logo looks like a steaming pile of … Continue reading →
  • Speeding Innovation to Africa

    Braden Kelley
    18 Sep 2014 | 9:28 am
    I came across an interesting crowdfunding site called The 1% Club. What makes it interesting it that is designed to help launch improvement projects in Africa that will make it cleaner, safer, and/or friendlier through a partnership between charity (Dutch … Continue reading →
  • Is there a market for Smartwatches? Can Apple create one?

    Braden Kelley
    16 Sep 2014 | 6:14 pm
    Okay, it’s been a week since the Apple Watch was announced, and do you know what the world’s most popular wearable is likely to be for 2014/2015? It’s not the iWatch, but the iPhone 6, which is breaking the pre-sales … Continue reading →
  • Improving Education for 20 Cents a Student

    Braden Kelley
    14 Sep 2014 | 7:17 am
    I love examples of simple, inexpensive solutions that solve important problems. Solutions like the water bottle light, the gravity light, etc., and Mike Freeston was kind enough to send this most recent example that I will share with you today. … Continue reading →
  • Will Health Sensors Make iWatch the Must Have Wearable?

    Braden Kelley
    9 Sep 2014 | 9:19 am
    Back in the 1990′s NBC referred to Thursday night as must watch television, and when it comes to making the transformation from invention to innovation, an innovation often needs a ‘Must Have’ feature. So, with rumors swirling about the potential … Continue reading →
 
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    Ready Writer

  • Reduce your shopping cart abandonment rate in three steps

    Abidemi Sanusi
    15 Sep 2014 | 8:54 am
    68% of shoppers abandon their shopping carts before checkout. Here are three things you can do, right now, on your e-commerce site, to reduce this rate. The post Reduce your shopping cart abandonment rate in three steps appeared first on Ready Writer.
  • How to write product descriptions that sell

    Abidemi Sanusi
    2 Sep 2014 | 2:00 am
    If you’re having problems with your product descriptions, here are two things you need to know to write product descriptions that sell and make your life that little bit easier. The post How to write product descriptions that sell appeared first on Ready Writer.
  • Is SEO dead?

    Abidemi Sanusi
    10 Aug 2014 | 11:00 pm
    SEO is definitely not dead. It’s just evolving to meet the needs of ever more demanding users. The post Is SEO dead? appeared first on Ready Writer.
  • How a clean email list can drive down your costs and lead to more sales

    Abidemi Sanusi
    28 Jul 2014 | 5:15 am
    If you haven’t cleaned up your list in a while, there’s a possibility that you’re marketing to people who aren’t interested in what you have to offer, which means that you’re wasting your time and resources on prospects that are never going to ‘bite’. Find out how a clean email list can drive down your costs and increase your sales. The post How a clean email list can drive down your costs and lead to more sales appeared first on Ready Writer.
  • Free template: blog calendar

    Abidemi Sanusi
    8 Jul 2014 | 12:00 am
    A blog calendar does not have to be complicated. In most, if not all cases, it’s easier to start with a simple template that you can build on as your needs develop. The good news is that you don’t have to do this yourself, as we’ve done all the hard work, by producing such a blog calendar template for you. The post Free template: blog calendar appeared first on Ready Writer.
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    Liz Wilson: Freelance Copywriter, Editor & Content Strategist

  • The power of visual recording: an interview with Sarah Clark

    Liz Wilson
    28 Aug 2014 | 11:50 am
    Sarah in action at TEDxGenevaChange, 2012, © Olivier Borgognon Communication is becoming more and more visual, and mostly that means more digital. Sarah Clark is passionate about the lower-tech trend for visualisation known as visual recording — with coloured pens, chalk and a large roll of paper rather than the latest web tools (for now). Consultant, facilitator, trainer, founder of Clear Thinking — Clear Communication, and mountain addict, Sarah is increasingly using visual thinking, visual language and visual recording in her work with diverse organisations from the public and…
  • Google+ Business Pages: the Company Accelerator

    Liz Wilson
    13 Dec 2012 | 9:00 pm
    What can a Google+ Business Page do for your small or medium-sized company? Last week Des Walsh explained why small or medium businesses need a LinkedIn company page in LinkedIn Company Pages: Your Secret Weapon.  Maybe your target customer or client isn’t on LinkedIn, but could be on Google+. So I asked Danielle Sanford, Client Services Manager of gShift Labs, why it’s worth the effort of setting up a Google+ Business Page, and how to make sure it’s optimised. (gShift provides SEO software for agencies and marketers.) Liz: What is the advantage of smaller and…
  • LinkedIn Company Pages: Your Secret Weapon

    Liz Wilson
    6 Dec 2012 | 9:00 pm
    Do you need a LinkedIn company page for your business? Or will a personal profile do? Being a freelance writer, editor and content person who has to be visible to be employed, I had spent a chunk of time on my LinkedIn profile, but never bothered with a company page. Then I joined the 30 Day Linking Blitz (#30dlb) on LinkedIn and heard people talking about the advantages. But where to start? What to put on it? How to get people to it? How much work to put into it?  To find out I interviewed Des Walsh, LinkedIn specialist, social media strategist, speaker and coach, founder of the #30dlb,…
  • Super-fast Content Curation: Add Scoop.it to HootSuite and Go!

    Liz Wilson
    1 Nov 2012 | 8:22 am
    Did you know you can now integrate two of the best apps to help you find and share content daily? Scoop.it is a fantastic free content curation app, as I wrote in How Curation Fits Into Your Content Marketing. HootSuite is an excellent way to manage your social networking streams (see 5 No-Clutter Apps to Manage Your Entire Freelance Life Online). Now you can integrate Scoop.it into your Hoot Suite dashboard. Use them together to find and share content on your chosen topic. I guarantee you’ll find it quick and easy. Here’s how If you already have Scoop.it and HootSuite accounts,…
  • Content Strategy: How Europe Sees It

    Liz Wilson
    30 Oct 2012 | 1:54 am
    Content strategy is catching on as a discipline in Europe. But it hasn’t yet become a standalone job in most cases. It seems that either it is the responsibility of an existing webmaster, copywriter or project manager – or it’s done through some kind of collaborative process. That’s the picture painted by new research by Firehead, a web content and technical communications recruiter and the market leader in Europe. On the one hand, it’s great to hear businesses are approaching content marketing strategically. On the other, strategy needs to come from the desk…
 
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    Inbound Marketing Blog

  • Inbound Marketing Advice in 30 Seconds or Less

    Jessica Bowers
    19 Sep 2014 | 5:06 am
    What SMBs Need to Succeed from INBOUND 2014 Attendees and Presenters Earlier this week, thousands of marketers converged on the city of Boston to learn, network and celebrate at HubSpot’s INBOUND 2014. Attendees spent the week learning the latest in inbound marketing strategies, social media, digital marketing, small business, technology and so much more! Those in attendance also heard HubSpot’s big announcement: the launch of new sales and marketing tools, including HubSpot CRM. This event offered a great opportunity for like-minded writers, creators and marketers to brainstorm and…
  • First Marketing, Now Sales: HubSpot Announces Launch of CRM Tool

    Bill Faeth
    16 Sep 2014 | 2:02 pm
    A Look Inside the New HubSpot CRM Inbound marketing is designed to help you attract leads to your website, nurture those leads and eventually convert those leads to become paying customers. These days, marketing and sales are so intertwined it is difficult to have one without the other. That’s why HubSpot is taking its marketing platform to the next level, making it easier to quantify marketing initiatives and track sales. HubSpot announced today that it is adding a free CRM tool to its cloud-based marketing software. HubSpot CRM was developed to be an intuitive and automated system,…
  • Your Business Is Small; Your Marketing Doesn’t Have To Be

    Jessica Bowers
    15 Sep 2014 | 5:01 am
    5 Ways Small Businesses Can Get Big Marketing Results By Jonathan Herrick, CSO/CMO of Hatchbuck As a small business, you’re strapped for resources and can't always afford the time and talent it takes to execute blockbuster marketing campaigns. However, you do have valuable tools at your disposal to address common shortcomings and make a greater impact with your marketing efforts. With the right approach, you can help your business to stand out and better connect with prospects and customers. Make Marketing Work For You Here are five tips for small businesses to get great marketing success…
  • Headed to INBOUND 2014? Download These Apps Before You Go

    Jessica Bowers
    13 Sep 2014 | 5:12 am
    Apps to Help You Make the Most of HubSpot's Annual Conference Next week, 7,500 individuals will converge on the city of Boston for one of the biggest conferences in the digital marketing world. HubSpot's INBOUND 2014 will provide HubSpot users and marketing professionals with 170 educational sessions, idea-sharing, networking, and fun. From trainings to sponsor showcases to an Inbound Rocks concert, attendees will have the chance to learn all the latest inbound marketing trends, share best practices and meet one-on-one with session presenters. With record crowds expected, INBOUND 2014 is sure…
  • A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC]

    Jessica Bowers
    12 Sep 2014 | 5:09 am
    Examining the Five Fingers of SEO SEO. We see this acronym everywhere. Three simple letters that should be as easy to decipher as “ABC”. Yet, the elements that comprise Search Engine Optimization range from the basic principles like page title to the more complicated nuances like canonicalization. With constantly changing algorithms impacting the factors of search result performance, it can be challenging for the SEO novice to feel like he can compete in the race to the top of Page 1. While having an understanding of the complexities of SEO will help your website outperform your…
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    Content Warfare Blog

  • How to Deal with Haters Online | #98 Content Warfare Podcast

    Ryan Hanley
    9 Sep 2014 | 11:40 am
    Today we learn how to deal with haters online. For those content creators looking to push the boundaries of ordinary conversation with new thoughts and ideas, an inevitable consequence is haters and trolls. I’m not talking about people who simply differ in opinion, but individuals who feel the need to attack with negativity and awfulness. Content creators need to mentally prepare to deal with these individuals. Today on the Content Warfare Podcast I’m joined by Jason Wiser, Nicholas Cardot and Wade Harman for deep dive discussion on how to deal with haters online. Much of this…
  • Gabriel Weinberg on Why Traction is the Key to Growth | #97 Content Warfare Podcast

    Ryan Hanley
    5 Sep 2014 | 9:59 am
    Strategies and tactics to get more customers with traction. This week on the Content Warfare Podcast we’re joined by Gabriel Weinberg the CEO of the growing search engine, DuckDuckGo, and author of the new book Traction. We’re going to discuss Gabriel’s “Bullseye Framework,” a five-step process successful companies use to get traction. This framework helps founders/business owners find the marketing channel that will be key to unlocking the next stage of growth. This is going to be a deep dive on marketing, customer acquisition and maybe even a little talk…
  • Confessions of a Recovering Google Authorship Addict

    Ryan Hanley
    29 Aug 2014 | 7:17 am
    I feel hungover this morning. Like I’m walking through a content marketing fog and no matter how vigorously I wave my hands it’s impossible to see past my computer screen. How can Google Authorship be Dead? But alas, it is. This is the reality of the Internet and specifically Google. Google Authorship was a test. According to Google, for now, the test failed. Watching Mark Traphagen‘s Google+ post announcing the breaking news scroll through my news stream… it felt like bomb went off. I Drank the Google Authorship Kool-Aid Google Authorship, as a concept, spoke to…
  • How to Generate Leads from a Corporate Blog | #96 Content Warfare Podcast

    Ryan Hanley
    28 Aug 2014 | 5:09 pm
    Would you like to actually start receiving new leads from your corporate blog? This week on the Content Warfare Podcast we’re joined by Carol Lynn Rivera, co-founder of Web.Search.Social and content marketing expert, to talk about turning boring corporate barf content into compelling content people actually want to consume. For many companies it’s hard to let go of that need to be, “Professional”, and as much as it seems like boring, professional content is what you should be creating, it’s NOT working. How do I know it’s not working? Because it never…
  • Google Has Killed the Generalist and No One Cares

    Ryan Hanley
    28 Aug 2014 | 7:24 am
    Are you a generalist? That’s too bad. Actually, I should say, “I’m sorry.” I’m sorry that you’re not going to be able to be a generalist anymore. I’m assuming that since you’re still creating content online as a generalist than being a generalist must have worked for you at some point. Unfortunately that day has come and gone. Google has killed the generalist. Your first question should be, “Has Google really killed the generalist?” Watch this short interview with Brian Clark, chatting with the team at Stone Temple Consulting:…
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    Cas McCullough

  • My 13K Facebook Page is losing likers, and I couldn’t be happier. Here’s why!

    admin
    16 Sep 2014 | 10:35 pm
    Yesterday, someone pointed out that one of my pages is rapidly losing likers. My response? “Yep, I know right! Isn’t it great?” What? Sorry what? I mean, isn’t the goal to gain more likers? Well, that depends. If your likers are engaging and interacting with you, and they are pre-qualified prospects, then you want them […]
  • The power of the blogger community

    admin
    7 Sep 2014 | 2:29 am
    Since returning home from Problogger just over a week ago, I’ve been mulling over what this event means to me, and I’ve realised that it’s not the awesome presentations, the beautiful food, the special touches laid out by the tireless Problogger staff or the super fun party atmosphere… no, it’s way more subtle than that. […]
  • 5 Things I wish I knew about podcasting from my home office before I started

    admin
    2 Sep 2014 | 3:37 pm
    I have just returned home from Problogger Event 2014, full of fresh ideas and new blogger-year resolutions! One of the biggest takeaways from Problogger, for me, was Chris Ducker and Pat Flynn’s session on Podcasting. If I have a sore wrist and no useable pens it’s because I spent most of the weekend furiously scribbling […]
  • The self-publishing rabbit hole: lessons learned in book-writing Wonderland

    admin
    18 Aug 2014 | 4:24 pm
    62,498 words. The number stared at me and I just couldn’t take it in. Two years of my life have gone by in a blink. What started out as a revision of an ebook I’d written four years ago, has resulted in an entirely new book that has taken me down the Rabbit hole, into […]
  • A confidence booster for when you’re feeling overwhelmed in your small business

    admin
    18 Jun 2014 | 3:36 pm
    Late last night I posted something new on my LinkedIn blog. It’s not about content marketing but it is about building your confidence, and that’s important for when you want to tackle content marketing head on and become a self-publisher. Here’s an excerpt: “Simply put, I’d been living a lie for the past 20 years. […]
 
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    Saturn Social

  • How to Create an Inbound Marketing Plan for Twitter

    Andy Detweiler
    15 Sep 2014 | 7:16 am
    To be successful using Twitter for inbound marketing, there are two main questions you should be asking, assuming you’ve already come up with your target company profile and persona… 1. What does my target audience want to learn? People are likely to engage with content/tweets when it helps them solve a problem or otherwise satisfies a need. The more quality content you are able to put in front of them, the better the chance they will engage with your company (and share that content with others). 2. How am I supporting my business objective (s) with my content/tweets? If you’re going to…
  • How to Build a Call-to-Action for Twitter Using Canva

    Andy Detweiler
    1 Sep 2014 | 1:00 am
    We recently took a look at how to build a call-to-action for your WordPress blog using Canva. As we previously noted, Canva really is easy and intuitive enough that anyone can use the software to quickly create not only social media headers for Twitter, Facebook, G+, etc. (which is extraordinarily helpful in itself), but also calls-to-action. Here’s a quick follow up look at how you can use Canva to create a call-to-action for Twitter and use it to drive conversions (re: newsletter signups, trial signups, ebook downloads, etc). Remembering that tweets with pictures drive 35% more…
  • How to Build a Call-to-Action for your WordPress Blog Using Canva

    Andy Detweiler
    25 Aug 2014 | 1:00 am
    If you’re a bootstrapped or early-stage startup, it’s unlikely you’re utilizing a marketing automation system to design calls-to-action. If so, Canva should be one of your new best friends. Canva is a relatively new company that simplifies the entire graphic design process. It’s a free program that only charges ($1) if you use one of its premium images (which I’ve yet to have a need to do — sorry Canva). Canva really is easy and intuitive enough that anyone can use the software to quickly create not only social media headers for Twitter, Facebook, G+, etc.
  • A Practical Social Content Marketing Plan for Startups

    Andy Detweiler
    18 Aug 2014 | 1:00 am
    In this day and age, your startup has most likely heard about the benefits of content marketing. But you might not realize  executing your own content plan doesn’t have to be complicated. In fact, you don’t need to produce or orchestrate in-depth eBooks/videos. Or put together a 67-step plan with a complicated content funnel. The key – as it is with most things – is simplicity. For your startup to be successful with content (and execute over social media), there’s three main questions you should be asking, assuming you’ve already come up with your target…
  • B2B Content Engine Changes Name to Saturn Social

    Andy Detweiler
    11 Aug 2014 | 7:14 am
    We’re excited to announce that moving forward, B2B Content Engine will now be known as Saturn Social. We believe this name will better reflect our focus — driving leads and web traffic through social media — and erase some of the confusion presented by our previous namesake. As always, thanks for your support as we continue progressing forward.   The post B2B Content Engine Changes Name to Saturn Social appeared first on Saturn Social.
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    blog.colosimarketing.com

  • How Marketing Segmentation Benefits Professional Services Firms

    Joelle Colosi
    18 Sep 2014 | 5:00 pm
    As a business, you can’t be all things to all people. With market segmentation, you can divide and conquer (so to speak) to own your specific share of the market. To do this, you divide the market into subsets of people with certain characteristics, interests and/or needs in common. From these groups of people, you can complete your segmentation by selecting your target market segment. If you’re thinking about starting a business, segmentation can help you determine how big your target market is and whether your services will be desirable. Segmentation will allow you to: Begin to plan…
  • Marketing Trends That Are Making an Impact in 2014

    Joelle Colosi
    11 Sep 2014 | 2:00 pm
    Modern marketers must keep a wide range of effective techniques in their marketing toolbox. Changes in technology, popular culture and the online environment will demand adaptations for firms who must stay current. Here are three marketing trends that are going to make an impact on your business in 2014 and beyond. Multi-touch marketing: Each time a current or potential client sees or hears your message is a "touch." Whether those touches are through online or direct advertising, email, tweets, Facebook posts or personal contact, it takes more than one touch to effectively reach clients with…
  • Linking Social Media and Email Marketing With Your CRM Tool

    Joelle Colosi
    4 Sep 2014 | 3:00 pm
    To generate, manage and convert leads, you need to triangulate your client relationship management (CRM) tool, social media and email marketing. Here’s how to complete each leg of the triangle. Social Media and CRM Help your firm truly listen and respond to clients by using these tips to combine social media and CRM capabilities: Become part of the conversation - Don’t just listen; engage. This helps you track leads from Facebook posts and Tweets so you can move them into the inbound marketing funnel via your CRM tool. Engage your social influencers - Social media listening tools…
  • Setting Marketing Objectives and Goals Keeps You Focused on Success

    Joelle Colosi
    28 Aug 2014 | 3:00 pm
    Defining marketing objectives and goals will help you organize and prioritize activities. Without setting objectives and goals that are clear and meaningful, you’ll only do well accidentally. Objectives and goals provide direction and structure for success, around which you optimize your marketing and business development activities. Being purposeful and heading towards defined goals will you keep your company moving forward. For every marketing objective, your firm’s strategic marketing team should develop an action plan. This plan should: Describe the Means: Clearly and…
  • 4 Email Marketing Secrets to Increase Click-Through Rates

    Joelle Colosi
    21 Aug 2014 | 2:15 pm
    With the slew of email that you know your clients receive daily, it can be daunting to create something that’s both eye-catching and effective. For best results with your email marketing messages, concentrate on the basics. You need to get attention in a crowded inbox, make a connection in your message and direct the recipient’s next move with your CTA: Here are four tips to help focus your thoughts into a clear, concise and effective email: Target your message: It may go without saying but it needs to be said, do not send SPAM. Put together a list of…
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    Convert With Content

  • How To Grow Your Small Business Overnight, Literally

    Jason Clegg
    5 Sep 2014 | 3:49 am
    Prepare to be amazed by a short blog post from yours truly. I want this post to be as short as possible so I can help you clear out the clutter and get extremely focused. Here goes... If you're a small business owner, there should be one thing on your mind all the time -- how can I grow my business and how can I make it happen faster, sooner, speedier? Anytime you want to whittle down your 10,000+ item to-do list, this is the ONE THING you should zero-in on: "What's the one thing I can do right now to grow my business faster today?" To be honest (and to be fair) there are lots of potential…
  • 10 Copywriting Tips For Stronger Landing Pages

    Jason Clegg
    3 Sep 2014 | 3:29 am
    Oh Landing Pages, Oh Landing Pages -- How I Love Those Landing Pages! Ok -- enough of my "singing in the shower" routine. In all seriousness, I really do love Landing Pages. Why? I thought you'd never ask! Landing Pages are the "triple threat" of Web Marketing -- (1) they help you convert more visitors into leads & buyers, (2) they help you rank highly on search engines for target keyword phrases, and (3) they provide some very juicy content for attracting highly valuable inbound links to your website. So for all of these reasons, today I'm providing you with my top 10 tips for creating…
  • 4 Reasons Your Website Isn't Growing Your Business

    Jason Clegg
    1 Sep 2014 | 3:06 am
    The goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects into leads, leads into buyers, and buyers into lifetime customers. So I've put together a list of 4 of the most common reasons websites do NOT help grow a business. Let's dive right in... 1. Your website is not capturing leads effectively. This is the big one. Your website's most important job is capturing leads, period. You need to quickly move visitors and tire-kickers into your funnel and out of…
  • The Three Most Important Letters In Social Media Marketing

    Stephanie Frasco
    28 Aug 2014 | 3:20 am
    You're probably thinking ROI, right? Or maybe CPA? Or even CPE. While these are important, they aren't the most important letters. The most important letters in social media marekting are...drum roll please. B. S. E. Do you know what it stands for? Come on, guess. I bet you can come up with something. Nope, not Belgrade, Serbia, Estonia. No, I'm not talking about Bovine spongiform encephalopathy, aka Mad Cow Disease. Nor am I talking about Bombay Stock Exchange. Did you enjoy that? I sure did. But in all serious, B.S.E represents the three things you must constantly be doing online to enjoy…
  • What The Souks Of Morocco Taught Me About Online Sales

    Stephanie Frasco
    26 Aug 2014 | 3:50 am
    Recently we spent some time in Morocco. First of all, let me tell you if you ever have the opportunity to go, you should definitely go. As a person who spends most of her vacation time in Europe, spending a week in Morocco was eye-opening. Beyond the beauty and majesty of the land, the people are hospitable and welcoming. We spent a week traveling from the big cities like Fez and Marrakesch to the desert towns of Merzouga and Ourazazate. While the scenery changed from place to place, the one thing that remained constant were the sales strategies. 6 Things I Learned About Sales in Morocco 1. A…
 
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    scribewise.com

  • A Report From The NewsCred Summit: Mind the [Content] Gap

    Jen Cohen Crompton
    19 Sep 2014 | 5:43 am
    Yesterday, I had the pleasure of attending NewCred’s Content Marketing Summit in NYC. The summit featured an all-star lineup, headed up by the former VP of Marketing at SAP, Michael Brenner, who is now Head of Strategy at NewsCred. Brenner appropriately discussed why he bet his career (you know, leaving a huge enterprise to go to a start-up) on content and how the future of the marketing industry can be found in the brands that successfully produce and promote great content. As I sat through the subsequent sessions, I heard from industry greats such as: Tim Washer (Cisco), Dustee Jenkins…
  • Is the Rule of 7 Dead?

    Trish Sammer Johnston
    18 Sep 2014 | 9:28 am
    The Rule of 7. You’ve probably heard of it. It’s the concept that your audience needs to hear your message at least 7 times before they’re moved to buy. This rule has been around a long time, which begs the question: Is it still relevant in today’s marketplace? I just read a blog post that made the assertion that with the amount of advertising people are hit with today, the Rule of 7 might now be closer to the Rule of 77. "We've gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today,” according to Jay Walker-Smith at Yankelovich Consumer…
  • What Marketers Need To Know: What "Value" Means to Millennials

    Bryan Evans
    17 Sep 2014 | 8:46 am
    Ever wonder why most millennials today won’t invest in that new car or prefer to rent rather than buy? It’s not because they don’t enjoy a good ride or that they despise landownership. It’s because they see value from a different perspective. Many are focused on achieving greater financial status before jumping into that big commitment. Combine student loan payoffs and a moderate economy and you have the makings of perhaps the most frugal consumer group in recent history. A recent Ibotta survey reveals that 60 percent of millennials like to change the products they buy each month in…
  • Your Content Is A Bad Pickup Line. Here’s Why.

    Nicole Jenet
    16 Sep 2014 | 6:24 am
    Walking up to a complete stranger, or someone you’ve seen there before but never met, can be a little nerve-wracking, especially if you find this person attractive. But you put your nerves aside and make the decision to strike up a conversation. And cue the bad pick-up line. You’re nervous and trying to make a good first impression. But saying “Are you a parking ticket? Because you've got fine written all over you” or “You’re a thief – You just stole my heart from across the room” probably won’t get you very far. You might be a great person with a lot of valuable traits, but…
  • Why Consumers are Fed Up with Your Marketing

    Bryan Evans
    11 Sep 2014 | 10:43 am
    Folks, I’m about to share some information with you that may forever change the way you market to consumers. But first, you should know that I’m currently in the market myself for a vehicle to be used mostly for long distance family vacations and light local travel. And while I may have just committed a deadly sin by divulging this information  in the end – I hope this serves as a wakeup call to brands. With so many models and options to choose from, today’s car buying experience can be daunting to say the least. But the more personal information I share, the more marketers get…
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    Social Media Explorer

  • Hosts and sponsors of ‘Twitter parties’ must be aware of legal risks

    Whitney Gibson
    19 Sep 2014 | 3:00 am
    It has been at least a couple years since all brands and marketers realized they needed to have a Twitter presence, if they did not have one already.  But simply being on Twitter is not enough.  Engaging customers, and continually finding new ways to engage them is a must to stay competitive.  Accordingly, many are turning to “Twitter parties.” According to a 2011 post from Outspoken Media, a Twitter party is “an online event sponsored by your brand that you can use to meet your customers, announce a service, launch a product, or simply get people talking. You pick the time, the…
  • Focusing to level up

    Tracey Parsons
    18 Sep 2014 | 3:00 am
    Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in the spirit of leaves turning, let’s take a look at where we are to start thinking about where we can go next. How can we graduate from where we are to get closer to where we want to be? The Assessment Take a look at your social media marketing history. You’ve probably been in social media now for 5+ years. And my guess is that it is kind of on…
  • Magic and Marketing; Are You Amazing Your Audience?

    Matt Hollowell
    17 Sep 2014 | 3:00 am
    Think of a card, any card… I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here. The Uninformed My kids are continually amazed that no matter how many times they shuffle the deck, I can make their card appear. I can pull it off of…
  • Why the Photo Explosion Isn’t a Technology Story

    Ian Greenleigh
    16 Sep 2014 | 3:00 am
    Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before. But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos. Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its…
  • Stop Creating Content

    Jason Spooner
    12 Sep 2014 | 9:31 am
    Way to go champ! You have a content strategy. You also have an army of writers/graphic designers/videographers all working together to fulfill that content strategy by pumping out content by the truckload. However, when you look at the results of these talented people, are you blown away? Sure you’re getting indexed in Google, and you’re getting a handful of shares and comments on various social platforms, but is the content successful? If it’s not, you might be a bit perplexed. After all, you’ve done the keyword research, you’ve audited your audience, and you even have a production…
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    CopyPressed

  • How to Diagnose and Cure 9 Major Content Marketing Problems

    Stefan Winkler
    11 Sep 2014 | 7:30 am
    Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: —  who your main…
  • CopyPress is Getting Ungagged

    Joe Sinkwitz
    26 Aug 2014 | 7:30 am
    Do you like hearing from SEO veterans with backgrounds in gaming and payday loans? Want to talk to guys that were manipulating results on gopher, before search engines even existed? Then you’ll want to come to Ungagged this November in sunny Las Vegas, NV. Dave Snyder is going to be speaking Monday the 17th on “How to Use Content to Camouflage Link Buying” I (Joe Sinkwitz) will be speaking the previous Saturday the 15th on “Blackhats Make The Best Whitehats: Crazy Shit I Still See.” Reverent topics, eh? Ungagged is offering us the ability to speak unfiltered, which is fun for a…
  • Stop Getting Ripped Off On ‘Cheap’ Infographics

    Joe Sinkwitz
    7 Aug 2014 | 7:30 am
    Anyone who performs a search query for ‘infographics’ can see within the first few pages of organic and paid results that there several options available to agencies and in-house teams alike looking for a vendor. Unfortunately, some are being fooled into thinking that a quality product is going to be delivered by someone offering a $99 solution to what is a more complex product than many realize. What goes into a good finished product? Click here for the full Infographic. Many other blogs and companies like to discuss their process, but we take a different approach. We assess what is…
  • YouTube’s Nonprofit Program and How to Get Started

    Amanda DiSilvestro
    24 Jul 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. If you own a nonprofit you know that advice that might apply to a traditional company is different for a nonprofit. It’s a different type of business, and for that reason you oftentimes need to alter some of your online marketing strategies. By now most know that Google created the Google Grants program to help customize different search options and give money to nonprofit companies, but what many don’t know is that…
  • Hire Journalists (Like Myself) to be Content Marketers

    Caitlin Malone
    3 Jul 2014 | 7:30 am
    In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry. We Can Write Specifically for Your Target Audience It’s impossible to write content for a specific audience…
 
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    Content Marketing Blog

  • Negative Online Content & Reviews – It’s a Person-to-Person Matter

    Debbie Williams
    19 Sep 2014 | 5:30 am
    Whether you’re a frustrated customer leaving an online review, or the business owner or manager receiving it, one thing that has to be considered by both parties is that you’re still communicating person-to-person.  Today, we prefer authenticity first and foremost in our business interactions, no matter which side of the fence we’re on at any given moment. Fans, friends and even foes want to deal with real people. As a consumer you don’t want to hear a canned corporate response, publicist sound bites, or worse… crickets; just like, as a business owner, you don’t want to hear…
  • Biggest Takeaways from Content Marketing World 2014

    Molly Bruno
    18 Sep 2014 | 5:30 am
    After returning from Content Marketing World with over 2,500 fellow attendees in Cleveland, Ohio last week, I was left with one resounding insight: Like many things we complicate in life, we often complicate content marketing. If we look at it for what it really is, creating something that attracts, entertains and inspires people to take action, we see that content marketing is unbelievably simple. That’s not to say that it doesn’t require time, strategy and work to achieve, but content marketing, when carried out with a well-laid plan, can mean measureable success for businesses. Here…
  • HubSpot Expands to Sales: Tools your Team will Want to Use

    Andrea Miller
    16 Sep 2014 | 2:50 pm
    With over 10,000 attendees (including our Dechay Watts, Debbie Williams and Chris Hawkins) at HubSpot’s annual INBOUND 2014 conference this week, we were expecting big things. After all, at last year’s conference the marketing platform announced a Content Optimization System that revolutionized the way we thought about web design and content management. Today’s announcement is just as exciting. Just minutes ago in Boston, CEO Brian Halligan broke the news of a brand new product, a Customer Relationship Management (CRM) tool. "We started HubSpot because we felt the way consumers shop and…
  • How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

    Dechay Watts
    10 Sep 2014 | 6:40 am
    Like most legitimate content marketing agencies, we put a lot of effort into our SEO strategy.  We have maintained a first page ranking for Content Marketing Agency the past two years and even received an award for the most traffic growth from HubSpot last year. Our entire business is built on leads that come in from our website. So much so, that we hired a business development person last year to help us manage the inquiries. Then… this happened: In less than one month, our visitor count dropped more than 80%. It went from an average of 13,000 to 2,500.What the…? We pulled out all…
  • 5 Reasons Your Content Needs to be Mobile Now

    Andrea Miller
    5 Sep 2014 | 5:30 am
      If your content isn't mobile, your business is losing money. That may seem like a strong statement, but the stats support its truth: 87% of the world's population uses a mobile device. (Source: Dynamic Artisans) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Mobile now makes up the majority of email opens at 51%. (Source: Litmus) By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device. (Source: Radicati)  56% of…
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    Pamorama | Social Media Marketing Blog

  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
 
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    loriboyce.me

  • 5 Things I Learned at Content Marketing World

    Lori Boyce
    13 Sep 2014 | 9:05 am
    My brain is mushy and my feet are still killing me. There’s a mountain of work and emails to sort through when I get back. And kids to hug. Perhaps a nap to enjoy. The conference was good. It was so full of information, I think my eyes are still bleeding. Here’s what I learned. 1. […] The post 5 Things I Learned at Content Marketing World appeared first on loriboyce.me.
  • Why I Support St. Jude Children’s Hospital

    Lori Boyce
    5 Jul 2014 | 2:48 pm
    In 2014, I’m supporting St. Jude Children’s Research Hospital as a Telethon VIP. That means I’ll be answering phones in Bloomington, IL during the August 2 WEEK-TV telethon. For an hour. I’m one of thousands of people in my community who will get involved again this year to support operations at St. Jude Children’s Hospital in Memphis, TN and its […] The post Why I Support St. Jude Children’s Hospital appeared first on loriboyce.me.
  • Year One Living with an Autism Diagnosis

    Lori Boyce
    11 Jun 2014 | 9:13 pm
    It’s been a year since our son’s PDD-NOS diagnosis. PDD-NOS is the easier-to-remember abbreviation for Pervasive Developmental Disorder Not Otherwise Specified. It’s also called Atypical Autism (even easier to remember). Since his diagnosis at age 9 (read our story about his diagnosis), things have changed. A lot. The Exhausting Part It was at the end of […] The post Year One Living with an Autism Diagnosis appeared first on loriboyce.me.
  • The Cost of Anticipation

    Lori Boyce
    26 May 2014 | 10:51 am
    In the wee hours of May 24, I fought sleep to witness the promised “epic” meteor shower over North America. The predictions were sensationalized news: hundreds (maybe even thousands) of meteors would blaze across the night sky each hour for two hours. Problem was, in the Central U.S. time zone where I live, it was […] The post The Cost of Anticipation appeared first on loriboyce.me.
  • On Turning 44, Flipping Switches, and Finding My Voice

    Lori Boyce
    10 Feb 2014 | 8:55 am
    Last month, I turned 44. Yep, I’m that old.  The past year was surprising and a bit different than others. Stuff happened. Personal stuff and professional stuff. Overall, things changed in a big way. I flipped the switch on a few ideas that have been swimming around in my head for decades. I took risks […] The post On Turning 44, Flipping Switches, and Finding My Voice appeared first on loriboyce.me.
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    CyberAlert Blog

  • The Best Quotes and Advice from 2014 Measurement Week

    William Comcowich
    19 Sep 2014 | 1:11 pm
    Measurement Week has come and gone. Over the past few days, communicators worldwide participated in the campaign by sharing their research and advice for effective measurement techniques. Events like Measurement Week spark pivotal discussions among industry leaders. These discussions are learning opportunities for PR pros worldwide to improve their measurement programs — and prove their [...]The post The Best Quotes and Advice from 2014 Measurement Week appeared first on CyberAlert Blog.
  • Public Relations Tactics of the 21st Century

    William Comcowich
    19 Sep 2014 | 11:31 am
    When Airbnb launched in 2008, naysayers like The New York Times’ David Brooks doubted its business approach. Who would stay in a stranger’s house when you can book a nearby hotel? But times have changed: customers are placing less trust in businesses and relying more on a peer-to-peer economy. Public trust in business has dropped [...]The post Public Relations Tactics of the 21st Century appeared first on CyberAlert Blog.
  • Send PR Pitches before 11 a.m., Say Journalists in Muck Rack Survey

    William Comcowich
    18 Sep 2014 | 12:16 pm
    70% of journalists prefer to receive story pitches before 11 a.m., according to a recent survey by Muck Rack. Muck Rack surveyed its network of 25,000+ journalists to better understand their preferences and news gathering techniques and published its findings. The report offers information that can help public relations professionals considerably with their media relations [...]The post Send PR Pitches before 11 a.m., Say Journalists in Muck Rack Survey appeared first on CyberAlert Blog.
  • 5 Content Marketing Metrics That Matter

    William Comcowich
    18 Sep 2014 | 9:43 am
    Almost all marketers agree content marketing is important. But an overwhelming 85% admit their content is only somewhat effective, or less so, at generating revenue. Why isn’t content marketing strategy as effective as marketers would like? Because they aren’t measuring what matters. Marketing metrics must provide valid insights and demonstrate the connection between marketing and [...]The post 5 Content Marketing Metrics That Matter appeared first on CyberAlert Blog.
  • 10 Blogging Tools to Generate Content Ideas and Maximize Distribution

    William Comcowich
    18 Sep 2014 | 6:20 am
    No software tool can help bloggers cut corners on content creation. Great content requires great writing, period. But many different software tools that can aid in idea generation and content distribution. The following tools free up time in your content marketing strategy so you can put even more time into composing content:  Idea-Generating Tools Quora. [...]The post 10 Blogging Tools to Generate Content Ideas and Maximize Distribution appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • It’s Not About Me, It Is All About You

    info@wpicommunications.com
    17 Sep 2014 | 6:57 am
    “Try walking a mile in another person’s shoes.” This old saying reminds us to step out of our own mind-set and imagine things from another person’s point of view. In the case of newsletter marketing, walking a mile in your readers’ shoes can illuminate some key facts—mainly, that they are opening your newsletter because they think there might be something in it for them. It’s up to you to deliver.
  • Four Habits of Successful Newsletter Marketing

    info@wpicommunications.com
    10 Sep 2014 | 4:00 am
    Newsletters can be valuable tools for connecting with current and potential clients and patients, as well as with referral sources, but it takes more than good content to make your newsletter into a successful marketing initiative.
  • Five Easy Ways to Maximize Readership of Your Newsletter

    info@wpicommunications.com
    3 Sep 2014 | 4:00 am
    If a newsletter is sent out and nobody reads it, will it do your practice any good? Of course not! It’s important to craft your newsletter so your patients, clients and colleagues will want to read it and pass it along to their friends.
  • Why Newsletter Marketing Works

    info@wpicommunications.com
    28 Aug 2014 | 4:00 am
    In all the swirling hype about social media, it’s easy to lose track of why it exists and what purposes it serves. When considering marketing via social media, it’s important to remember the audience and who will profit from the service.
  • 9 Reasons Why Newsletter Marketing Works

    info@wpicommunications.com
    5 Aug 2014 | 7:17 am
    People use services of those they can trust. By creating quality newsletter content, you demonstrate that you are an expert in your field, which makes clients more likely to come back and refer you to others. 
 
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    CoSchedule

  • Optimizing Your Content To Your Audience With Arienne Holland Of Raven Tools

    Julie Neidlinger
    18 Sep 2014 | 11:30 am
    On this blog, we talk a lot about optimizing your content to your audience and understanding what kind of content they want to consume, but that’s always a tricky proposition. Why? It’s easy to get off-target and create content that is focused on what your peers want instead of what your true audience wants. Plus, with so many content possibilities, the challenge is to choose just the content your audience needs without distracting yourself with content that is little more than extra work. Arienne Holland, from Raven Tools, reveals how they stay on track with their content…
  • How to Craft Editorial Guidelines That Drive Great Content

    Kristi Hines
    17 Sep 2014 | 7:15 am
    If you’re not getting the content you want for your blog, or you are spending too much time during the editorial process trying to turn mediocre content into something better, then you’re in need of editorial guidelines. Editorial guidelines can be the what you need to unite all of your writers and to fill your blog with content that drives traffic to your business. Who Needs Editorial Guidelines Whether you are the sole author of your blog, or you have a wide range of one-time and regular contributors, editorial guidelines can help you stay on track. Here’s how they help…
  • Proven Journalism Rules That Still Work On Social Media

    Julie Neidlinger
    15 Sep 2014 | 7:00 am
    Journalism is not dead, not as long as you still want to know what is happening in your town, city, county, country, and world. Journalism has definitely changed, though. It’s changed hands, from a few to the many, thanks to social media. It’s changed in immediacy and how news is broken, thanks to social media. But journalism still has a job to do, and content marketers who are on social media could learn a lot from the journalistic tradition. 3 Approaches To Social Media And Journalism Just as bloggers can break the news, make the news, or change the news, social media can do the…
  • How To Get People To (Actually) Read Your Content

    Garrett Moon
    11 Sep 2014 | 8:10 am
    How do you make sure that people are actually reading your content? You may spend a lot of time making sure that your content is converting well and that your readers are sharing it online, but is it actually being read? How do you know? With all of the analytics and metrics at our disposal that tell us about traffic, knowing if your content is being read is often a black hole for marketers. That’s a problem. Why You Need To Make Sure That Your Content Is Being Read It can take a lot of time to produce great content, no matter how efficient your workflow is. As the old saying goes,…
  • What Are Good Email Click-Through Rates? We Share Our Data With You.

    Julie Neidlinger
    10 Sep 2014 | 7:15 am
    Recently, we shared what we learned through A/B testing our email subject lines over the course of several months. We showed what worked and what didn’t, and what kinds of subject lines were the most likely to get opened. A reader then suggested that we provide similar data, but not just on subject lines. What were our readers doing once they opened the email? Were they clicking to articles? We thought this was a great question, and decided to look at the same set of data, but this time focus on what readers did once they opened the email. What Our Email Looks Like Our weekly Content…
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    Feldman Creative

  • How to Grade a Blog (Including Yours)

    Barry Feldman
    15 Sep 2014 | 4:40 pm
    I failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call. Actually, for growing my business as a content marketing consultant, I’ll give myself a passing grade. It’s going well, but new (and tough) tests keep coming. I don’t ace ‘em all. I have a new client that’s moving forward fast and furiously putting the pieces in place—new WordPress site, HubSpot, enewsletter, social media, collateral, the works. And they’re making a good size commitment to fueling inbound marketing efforts with a steady stream of content. To help accelerate my…
  • 11 Mistakes Dumbass Content Marketers Make

    Barry Feldman
    7 Sep 2014 | 8:40 am
    Do you feel a little out of place in content marketing? My family and I went away with friends Labor Day weekend. We stayed at a remote lake house overlooking Lake Englebright in Nevada County, California. Each day, as we traversed the dirt road from the house to the boat launch, we’d marvel at the ranches and livestock. A few times we saw a lone donkey roaming the fields with a good many horses. Someone quipped, “He must feel like an ass.” It got a good laugh. Now, you know the phrase “dummy,” of course.  Thanks to the publishing giant Wiley, you concede…
  • 30 Action Items to Get Serious About Influencer Marketing

    Barry Feldman
    24 Aug 2014 | 1:46 pm
    Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective. I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one. For the past four years, I’ve put a lot of time and effort…
  • Social Proof Marketing Makes Your Register Ring

    Barry Feldman
    16 Aug 2014 | 3:57 pm
    The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same goes for a restaurant. You peer into an empty one and quickly conclude the food must suck. The one next door has a waiting list and gads of people out front anxiously waiting to be summoned by their little buzzer. Must be the tastier of the two. Psychologists, sociologists and new media…
  • The Absolute Beginner’s Guide to Social Media Marketing

    Barry Feldman
    11 Aug 2014 | 12:20 pm
    Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say? Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed. Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career. I intend to help you blast through the…
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    Prime Scripting – Digital Marketing Agency

  • The Naïve Twitter Copywriting Mistake

    Christian Abbas
    17 Sep 2014 | 4:17 am
    Picture yourself at a social event. The moment you step foot in the door, you make someone’s acquaintance. The instant the formalities are over, they launch straight into a sales pitch. ­If you’re anything like me, you would not receive this sort of introduction very well, and you’d be looking for the quickest way to escape the conversation. They took no time to even begin to understand you and your desires, so why would you have any time for them? If you use Twitter as a platform for networking and expanding your business reach, the chances are you’ll be all too familiar with this…
  • Don’t fall for Gmail SEO consultants

    Mike Porter
    31 Jul 2014 | 11:02 am
    I would like to say that I wholeheartedly recommend Gmail accounts for the access you receive to highly useful applications like AdWords, Analytics, Webmaster Tools, Docs, G+, and various others. Provided they are used effectively, they offer immense potential for businesses all over the world. Quite frankly, most SEO consultants and content marketing specialists would be left scrambling for alternatives without Google apps. And without a sizeable operating budget, many professionals are dependent on those tools to earn their livelihood. They can’t simply pay for all of the premium tools,…
  • Five annoying web trends everybody hates

    Mike Porter
    2 Jul 2014 | 4:23 am
    As seasoned users of the web, we all have had ample time to encounter annoying web trends. Overuse of irritating terms and abbreviations aside, it is the monetisation of popular websites that is proving to have a damaging long-term impact on our collective experience. We are so much more than biological shells with dollar signs hovering above our heads, and it’s about time that key decision makers cut back on the trends below. 1. Tedious slideshows Easily the most crushing aspect of my web experience is when I see a potentially fascinating article, often accompanied by a title containing…
  • Vital SEO metrics for your website

    Mike Porter
    11 Jun 2014 | 10:37 am
    A simple search in Google for SEO advice will open up a realm of people seemingly there to help you by imparting wisdom in number-based BuzzFeed lists – don’t listen to them. Most SEO consultants are obsessed with overreacting and focusing on unimportant factors. If you are ever to understand the intricacies of your website and their relevance to the web, then it’s vital that you evaluate the most important SEO metrics. These will let you look at your site with a mathematical eye and obtain clear perspective on what needs to be done to generate those visitors you crave. PageRank…
  • Businesses can’t neglect social media in 2014

    Christian Abbas
    26 May 2014 | 3:00 am
    In today’s world of social connectivity, brands have an ability to communicate with their audiences like never before. Some businesses have questioned the role of social media in recent years, but we are now reaching a stage where its importance simply cannot be debated. Effective use of social networks must now be deeply rooted into the marketing mix of all brands. As the number of users accessing social media networks on a daily basis continues to grow, the potential reach for businesses becomes ever greater. According to Social Media Examiner’s End of Year Report (2013), 86% of…
 
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    Big Leap Creative

  • Take The Mystery Out Of Your Brand Story

    Lisa Gerber
    4 Sep 2014 | 8:30 am
    In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. Unlike a good mystery novel, we want to know the end before we even start your story. If I drink a Corona, I will feel like I’m sitting on a beach in Mexico. If I’m a dude, and I’m drinking Miller Genuine Draft, I will become…
  • If You Love Your Marketing, Set It Free

    Lisa Gerber
    29 Aug 2014 | 9:38 am
    It’s hard to let go of our babies. Kids, dogs, pets…. our brands. What happens if we turn our backs for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? We can’t always be there to defend our brands when they get attacked. While some organizations understand this, others live in a state of constant fear. And it shows. Earlier this Summer, IKEA attempted to put the kibosh on a popular website where IKEA fans and advocates shared and learned about new and cool ways to use IKEA products.
  • What To Look For In Your Google Analytics

    Lisa Gerber
    18 Aug 2014 | 10:39 am
    Are you looking at your analytics regularly? And I mean weekly if not daily? More importantly, When you look at them, do you know what to look for and what kind of action to take? Do you know what to ignore and how to keep the data stream manageable so you don’t spiral into analysis paralysis? If not, I hope today’s post will be useful to you. If you do, then you might want to skip this week’s post. I won’t be hurt. Around here at the virtual BLC headquarters, tracking and measuring our efforts is an important part of everything we do. It’s a big selling point…
  • The Art of Productive Daydreaming

    Lisa Gerber
    11 Aug 2014 | 9:22 am
    It might not be terribly smart of me to confess it’s August and I’ve had a hard time getting my head into work. (Some of you are my clients, after all, and perhaps that’s not very comforting to hear.)  I spent much of Wednesday in airports and airplanes; something I’ve always enjoyed because I get a lot of work done. Instead, I spent the day reading Gone Girl. What’s worse, I barely enjoyed it because I felt so guilty the whole time. Which is when I read this article in New York Times about the brain and its two primary functions – 1) The…
  • Stop Ignoring Most Of Your Target Market

    Lisa Gerber
    29 Jul 2014 | 9:19 am
    You have a larger audience than you think and you might be ignoring a big percentage of it. They are out there, in many stages of readiness to purchase. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik is that great marketers pay attention and really think about how they market to each segment of their audience. Average marketers worry only…
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    allisonboyer.com

  • How to Write More Content with Time Chunking

    Allison
    8 Sep 2014 | 3:10 am
    What do I do as a content marketer and creator? It would probably be easier to tell you what I don’t do, since that’s a much shorter list! I bet that you feel the same way, especially if you’re part of a small team or work on a contract basis for several clients. With an ever-growing task list, it can feel impossible to make headway. Have you ever gotten to the end of a day and thought, “Man, I worked so hard today, but I don’t know what I accomplished!” – because I know I have! The solution – and the very best way to create more content – is to “chunk” your time. I’ve…
  • What is Content Risk Tolerance? Your Key to Increased Blog Traffic

    Allison
    5 Sep 2014 | 9:18 am
    We often talk about how important it is to build out profiles for your target market, so that your content will resonate. But one key element that most content marketers never discuss is risk tolerance. Understanding risk tolerance is the secret to unlocking massive traffic in your niche. So why isn’t everyone doing it? Simply put, we’re all a little self-absorbed. It’s easy to understand how some thinks different than we do because of their age or income or culture. We can understand that a mother has different priorities than someone without children. We get it that…
  • How to Build a Content Marketing Strategy from Scratch

    Allison
    3 Sep 2014 | 3:45 am
    So you’ve landed that perfect client who is willing to pay you well to take over their content marketing, which currently consists of a few blog posts per year and an overzealous intern running their social media campaign. You’re starting from scratch here, so before you roll up your sleeves to start manging the project and creating content, you have to develop a content marketing strategy. From scratch. Cue nervous twitching. Right now you have an amazing opportunity to develop the plan that best fits your client’s company, but it can be intimidating since you have no data…
  • My Happy Content Marketing Client Checklist

    Allison
    25 Aug 2014 | 10:26 am
    I work with content marketing clients from around the world, and they each have unique needs and personalities. While it can sometimes be frustrating to keep clients happy when juggling so many projects, if you go the freelance/consulting route (instead of the employee route), every client needs to feel like your top priority. Over the years, I’ve found a few tasks I can add to my to-do list to keep all clients happy. You don’t need to spend much time to put clients at ease and ensure them that they’re working with the right person. Here’s my checklist of actions to…
  • 5 Basic Writing Tips to Help You Start Blogging Today

    Allison
    7 Aug 2014 | 7:00 am
    Blogging comes naturally to me. I kept a Lisa Frank diary when I was a little girl, and had a LiveJournal as a teen before moving to the world of professional blogging. I do recognize that blogging isn’t an easy task for everyone, though. And okay, I’ll admit it: sometimes I stare at the computer screen and wonder what to write. Which isn’t quite as bad as those moments when I stare at a post I’ve already published and wonder why I thought it was worth publishing. Hey, it happens to the best writers! Today, I wanted to go over a few basic writing tips that I’ve…
 
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    Recurve

  • Is Your Content Any Good? How to Thrive on a Post Click-Bait Facebook

    Bradley Robb
    3 Sep 2014 | 12:43 pm
    Click-bait sucks.You’ve undoubtedly been there, flipping through your timeline, when you come across a headline, and maybe a picture, dripping with intrigue, begging you to click through.And so you do, only to be ultimately disappointed.And here’s the kicker – despite being typically disappointing, click-bait works. Click-bait spreads through social networks and gets people onto sites with frightening regularlity. Hell, click-bait turned Buzzfeed into a household name. Made Upworthy the fastest growing website in history. And click-baity headlines have been leveraged by businesses…
  • The 16 Blogs Your Customers Need You To Read – The Recurve 16

    Bradley Robb
    26 Aug 2014 | 10:47 am
    In a world where the number of actual Customer Engagement Agencies are limited, and people equate a Facebook Like to “engagement,” it can be difficult to build a solid reading list that encompass the full scope of what it takes to foster engaged customers.To that end, we’ve decided to put together the Recurve 16 – a list of blogs, when taken as a whole, that provide a well-rounded overview of customer engagement. Each blog has been placed into one of the four areas that we see as fundamental to Customer Engagement:Content & SocialDesign & UXExperiments & DataBusiness…
  • Survey Format: How One Little Change Can Lead To A World Of Insight

    Bradley Robb
    21 Aug 2014 | 10:24 am
    This post might seem pedantic, a little too focused on the details. But bear with me, it pays out.When you’re making real business decisions based on data, details can mean the difference between engaging customers and losing money.At Recurve we do a lot of data collection, and in the past year we’ve created more than our fair share of surveys. We’ve gotten so used to surveying that we’ll spin up a representative sample and create a quick survey just to settle office discussions.And our normal weapon of choice is the Likert Scale.The Likert Scale Captures Views in Shades of GrayThe…
  • 7 Advanced Google Analytics Tricks (You Probably Aren’t Using)

    George R Perry
    19 Aug 2014 | 7:53 am
    Google Analytics is a great tool. While there are plenty of Analytics services out there [x], Google Analytics is free, regularly updated, and full of tricks that turn the already impressive amount of data it provides into useful, actionable information.Here are 7 of those features you probably aren’t using, but definitely should be.Advanced SegmentsBy using Advanced Segments you can customize and personalize how you view the data that Google Analytics provides you. With Advanced Segments you can pre-define parameters for displaying the data you want in a simple or as (mostly) complex as…
  • The 2 Pieces of Your Brand

    George R Perry
    14 Aug 2014 | 9:40 am
    When you think about what makes up your business’ Brand you probably think of a lot of different things – your product or service, your employees, maybe even your “it” factor.The truth, however, is that your Brand is made of two parts that in turn are reflected in all the other pieces of what you believe defines your Brand. Those two things? Your Brand’s Promise and your Brand’s Personality.The Brand PromiseThe first part of your Brand is the Brand Promise. For those unfamiliar with the concept (if only in name), this is the promise on what you’re going to deliver to your…
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    Blog - Jackie Steinmetz Consulting

  • 5 (Cheap or Free) Tools that Make Life Easy for Small Business Owners

    Jackie Steinmetz
    2 Sep 2014 | 11:02 am
    Being a small business owner is a juggling act - and you don’t have loads of cash to invest in expensive websites, project management tools and the like. Check out my list of must-have free and cheap tools for small business owners that will help you streamline your processes, saving time and money: 1. Squarespace - Website Builder (Cost: Free to try, then $8 - 24 per mo.)Why it rocks: Squarespace saves you the headache of figuring out how to install a theme, host your domain, and all the other tasks that come with building a Wordpress site. Sure, Wordpress is cheap, but after you pay to…
  • Get Your Next Promotion with Marketing Analytics

    Jackie Steinmetz
    13 Aug 2014 | 8:18 am
    Check out my latest guest post for my friends at Docalytics.com - the coolest marketing content analytics tool on the market today. You can read the original blog here.According to Forbes, 2014 is the year of marketing analytics. Last year, Forbes mentioned social media advancements numerous times, though social media was adopted by businesses of all sizes a few years before. I think it’s safe to say that 2014 is the year of marketing analytics because your company should be doing it by now. Period. If you’re still shooting from the hip Mad Men style, it’s time to…
  • The Content Conundrum: How Much Do You Really Need?

    Jackie Steinmetz
    24 Jul 2014 | 11:22 am
    Check out my latest guest post for my friends at Docalytics.com - the coolest marketing content analytics tool on the market today. You can read the original blog here.Every marketer knows that content is essential to a sound marketing strategy. But when it comes to content and content marketing for your specific company, how much content is really enough? How much is too much, or not enough? How do you find that perfect happy medium, where you have enough content to engage, but you’re not overwhelming your audience?The answers to these questions may not be simple, but they’re not overly…
  • How To Track Metrics Without Getting Lost in the Details

    Jackie Steinmetz
    2 Jul 2014 | 12:28 pm
    I recently blogged for my friends at Docalytics about tracking marketing data - a scary topic for many marketers! Bite it off in reasonable chunks with the tips below.These days, marketing trends come and go almost as fast as you can blink. Marketers newer to the game can often be overwhelmed by a slew of metrics thrown at them from every angle. They know they need to use these metrics to show ROI (return on investment) so that the C-suite (CEO, CFO and the like) can remain confident and continue to allocate funds to the marketing budget. But, they’re just not sure how to use…
  • What Dr. Seuss teaches us about being an entrepreneur

    Jackie Steinmetz
    20 Jun 2014 | 7:08 am
    Last night, I sat down in my son’s room to read books and start winding down for bed. He’s 3, so typically he chooses a handful of titles that he’d like to read and then we end up reading the same book over and over (and over) again.This was no different.We started reading “Oh, the Places You’ll Go,” somewhat to my dismay, because 1. Dr. Seuss uses some strange words (seriously, who names their child Mordecai Ali Van Allen O’Shea?), and 2. This is not a short book.Twenty minutes later, as I opened the book for the third time, my mind began to wander. Drawing parallels between…
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    Tai Goodwin, Bankable Brilliance | RSS Feed

  • Why Guest Blogging is a Bankable Content Marketing Idea for Coaches and Consultants

    Tai Goodwin
    18 Sep 2014 | 4:00 am
    Have you considered incorporating guest blogging into your content marketing plan? The initial phases of marketing your coaching and consulting services are awareness and education. Awareness is about being visible in places (online and offline) where your potential clients can discover you. Ideally, their discovery of you will be in the context of the problems you solve with your services. Whether ... Read More The post Why Guest Blogging is a Bankable Content Marketing Idea for Coaches and Consultants appeared first on Tai Goodwin, Bankable Brilliance.
  • Where Do Good Clients Come From? (It’s Not the Stork)

    Tai Goodwin
    11 Sep 2014 | 8:00 am
    Is there someone in your network that always seems to magically get clients. Every time you speak with them they have a story about how they just showed up at a networking event, or maybe they were standing in line at the grocery store, and they wound up getting a new client. You smile excitedly with them, congratulating them on ... Read More The post Where Do Good Clients Come From? (It’s Not the Stork) appeared first on Tai Goodwin, Bankable Brilliance.
  • If Oprah Called Would You Tell Her No?

    Tai Goodwin
    7 Aug 2014 | 7:59 am
    One of my big goals is to be a guest on Super Soul Sunday and talk with Oprah Winfrey about my book, Reclaim Your Brilliance: Let Go of the Past So You Can Step Into Your Purpose. We all have big goals or a big dream that we are working towards. What’s your big goal – that major milestone that defines ... Read More The post If Oprah Called Would You Tell Her No? appeared first on Tai Goodwin, Bankable Brilliance.
  • Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist

    Tai Goodwin
    28 Jul 2014 | 11:10 am
    I get super inspired when I discover a trailblazer that is using their unique brand of brilliance to reach more people and change more lives. This week, spoken word artist Suli Breaks inspired me with this skillfully crafted piece, I Will Not Let an Exam Result Decide My Fate. Trailblazers ignite people by sharing their vision, and that’s exactly what happens in ... Read More The post Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist appeared first on Tai Goodwin, Bankable Brilliance.
  • SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True

    Tai Goodwin
    24 Jul 2014 | 9:59 am
    Stories are powerful. Whether it’s a story someone tells to market a message or an internal story that we tell ourselves, the impact of a story can be powerful. About five years ago back when I still had a day job, I was sent to evaluate a potential sales training program for the IT company I worked for. The whole premise ... Read More The post SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True appeared first on Tai Goodwin, Bankable Brilliance.
 
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    Words 2 Wow Blog

  • Storytelling: A Quick Start Guide for Life Science Marketers

    18 Sep 2014 | 11:20 am
    You can't swing a laptop without hitting a blogger writing about storytelling these days. It seems to be the current buzzword in marketing. The word "storytelling" makes you think of an audience hanging on every word as the teller spins a captivating tale. As life science marketers, we'd like to capture some of that same magic. Some brands seem to do it effortlessly. But when something looks effortless, you can be sure a lot of thought and practice went into it. Even though storytelling is in our blood as humans, it doesn't come naturally to everyone. Fortunately, like any other…
  • You May Not Need As Much Content as You Think

    3 Sep 2014 | 4:00 pm
    In a survey of life science marketers last year, 70% of those using marketing automation said they struggled to create enough content. There can be many reasons for this including lack of personnel, budget, and of course, time.  Marketing automation runs on content to a large degree. But you don't create content to feed your marketing automation tool, you create it to educate your customers and persuade them to buy.
  • Why Your "Just Win" Content Marketing Strategy Won't

    26 Aug 2014 | 9:56 am
    It’s that time of year. Marketing planning season has arrived. Do you know what it will take to win? Can everyone on your team state the goals you are working towards? I don’t just mean numbers of leads. I mean do they understand the specific goal, or strategy, for how you will win? These are goals such as “Increase monthly traffic by 30% within the next 6 months.” Or “Convert 15% more web visitors to contacts over the next year.” Goals are important and a goal for the number of leads you need to generate makes good sense to drive your business. But…
  • Why You Should Get on an Airplane to Attend This Content Marketing Workshop

    12 Jun 2014 | 2:33 pm
    Maybe you've been interested in attending the interactive "Life Science Content Marketing Made Easy" workshop but thought you couldn't justify the expense.  Would you be kind enough to let me justify it for you (and your boss)? Think about your marketing budget for the next 12 months.
  • Avoid The Costly Mistake That Even Some Good Life Science Marketing Blogs Are Making

    5 Jun 2014 | 9:15 am
    It happens to everyone sooner or later. You get that feeling that something just isn't right. You are putting a lot of effort into your blog, but you aren't sure the results are what they could be. At some point someone is going to ask you how well it's working. How do make sure you can show the return on your effort?
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    Visually Blog

  • Accidental Meaning In Graphic Design

    Drew Skau
    18 Sep 2014 | 6:00 am
    Spoken and written language are incredible tools for humanity. They let us efficiently communicate concepts to each other, coordinate activities, and generally work together more effectively. But an important part of keeping language effective is having standards that everyone recognizes. Dictionaries give us a vocabulary to work from and they standardize the meanings and spellings of words. Grammar books set up the rules of our language to help us avoid unintentional ambiguity and keep misunderstandings from happening. Visual Language Standards In the same way, dictionaries and grammar rules…
  • How To Create Impactful eBooks As Part Of Your Content Marketing Strategy

    Jon Salm
    17 Sep 2014 | 6:00 am
    A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a deeper and more detailed edge to your marketing content. Creating an eBook is a great way to publish research, start a discussion with your audience, and interact with your peers. However, a truly great eBook is more than just an extended white paper. Keep these steps in mind to make sure your next eBook is as powerful as possible. 1. Pick a Topic While this might seem obvious, picking a relevant…
  • 5 Things Designers See That You Can’t Unsee

    Jess Bachman
    16 Sep 2014 | 6:00 am
    1. Unkerned Letters. Unkerned? Yes it’s a word.  It means not kerned!  Kerned? Yes that’s a word too. It has to do with the spacing between individual letters.  In most applications it’s not an issue, but if left unchecked it can get ugly.  Uncommon fonts are the worst offenders but only designers will get irritated when the difference is more subtle, like at this airp ort. 2. JPEG Compression Artifacts. It doesn’t take an archaeologist to find these artifacts, they are everywhere. If something feels a bit soft, it’s probably those fuzzies that appear around blocks of…
  • Create A Better Brand Social Media Profile

    Allison McCartney
    15 Sep 2014 | 6:00 am
    Nearly three quarters of online adults in the U.S. use social media, and 53 percent of active social networkers follow a brand. So with social media becoming an ever-more-standard online marketing tool, it’s becoming harder for brands to stand out among their competitors. Good design, especially for smaller brands, is absolutely necessary. Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms. While this post focuses on Facebook and Twitter, which are the most widely used by brands and have some of the most customizable…
  • How To Talk To Your Graphic Designer

    Allison McCartney
    12 Sep 2014 | 6:00 am
    via startupstockphotos.com Designing anything from scratch is hard, especially when you’re new to working with a designer or design team. Turning an idea into a product is a laborious process, and can’t just be handed over to design professionals; the client needs to be involved to help guide the process. Your job as the client is to help the designer understand exactly what is in your head so they can best serve you. While it’s easy to blame an unsatisfying final product on the designer, it’s up to the client to communicate effectively, give their designer all the tools they need to…
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    What She Said

  • The Lowdown on HubSpot’s New CRM

    admin
    16 Sep 2014 | 2:00 pm
    We’ve all been wishing and hoping that HubSpot would launch something that solved the small business sales dilemma. As a small agency, I’ve been grappling with getting a CRM for years. But when it comes to adding expenses to the bottom line I always try to keep things minimal. Can you blame me? Funds that can go into hiring and delivering value for customers over operational expenses? No question what comes first. No one can deny the fact that HubSpot’s “Contacts” tool didn’t quite do what sales reps needed. If you attended Halligan’s keynote on September 16th, you likely know…
  • Is Facebook Stifling Your Social Media Marketing?

    Stephanie Jones
    8 Sep 2014 | 10:55 am
    You spend either a lot of effort or a decent chunk of money to get your social media marketing just right and that includes looking for new ways to reach your followers on social media. This has become increasingly difficult, especially on Facebook due to algorithm changes, and you may have seen your engagement drop.  In an attempt to resuscitate your once vivacious Facebook page you may have even used click-baiting to build interest, as well as your following. Facebook announced last week that its going to hide posts it finds to be click-bait and posts that use links embedded in a status…
  • Creating Enticing Content: The Blog that got us 76 Leads in 1 Week

    admin
    27 Aug 2014 | 10:17 am
    As an inbound firm, we generally like to practice what we preach. We have a regular power hour that we’ve implemented to make sure that we’re writing new blogs on a regular basis and creating enticing content. We  launch new eBooks every now and then, we stay super active on social media and in general execute some pretty awesome inbound on our own behalf. You can’t exactly have a company doing your marketing that doesn’t do their own marketing well, right? In a given month we probably get 8-10 leads on our site. Sometimes those leads amount to a sale, sometimes its other marketing…
  • 3 Signs Your Social Media Marketing Sucks

    Stephanie Jones
    18 Aug 2014 | 5:00 am
    You have implemented a social media strategy for your organization and that’s a huge step.  Your company is about to land in the laps of many more potential clients or customers and who doesn’t need more of those, right?  But what happens when the people don’t come flocking in like you or the executives thought they might? Does that mean it’s time to just shut it down and call it day? I have good news for you: You don’t need to throw in the towel.  In fact, social media does a lot for brands that make good use of the networks they are on. According to Hubspot, social media…
  • PDFs Appearing in a Different Color? CMYK vs RGB

    Britney Drotleff
    13 Aug 2014 | 7:07 am
    The past couple of months I’ve been viewing more and more of my designs on my phone, many of which are in PDF format. Something that kept happening, which I found very troubling, was the PDFs appearing in a different color. Quite honestly, different is an understatement—the colors would resemble those of a black light party – neon versions of the colors I’d chosen in my design. After giving this problem some thought I realized I wasn’t using my knowledge from my Digital Color Theory class to its full potential. So, from here I’ll be taking it back two semesters to share some…
 
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • 3 Reasons Why “Above the Fold” Isn’t Ideal for Online Content

    Julian
    18 Sep 2014 | 8:36 am
    There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about “bat boys“. Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling “Extra! Extra!” on the cobblestone streets of London, everything “above the fold” on the cover should be eye-catching. That means a bold headline for your primary articles, a flashy picture and the…
  • 15 Quick Ways To Repurpose Content When You’re Strapped For Time

    Summer
    14 Sep 2014 | 6:00 am
    The number one challenge that content marketers face is lack of time. I know within our startup Atomic Reach, we’re all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don’t always have time to create creative and extraordinary content as often as we want to. Not to worry, that’s where repurposing content comes in. Don’t fall behind. When you find yourself strapped for time, try these 15 tactics to keep up your content marketing efforts. 1. Explore your archived blog…
  • 4 Great Ways to Make Your Brand the Best Online

    Julian
    12 Sep 2014 | 11:25 am
    Back before the Internet was a basic household necessity, it was not only expensive and difficult to build a brand but also to gain more than just local exposure. In this day and age though, creating an online identity is vital and necessary for your business. By establishing your company online, you can introduce your brand to a global audience. Here are four ways to make your brand stand out on the Internet Tell Your Story You’ve caught the attention of a potential client, don’t forget to introduce yourself. Remember that even though you might know your business inside and out,…
  • 7 Surefire Ways To Perfect The Art of In-Person Networking

    Alana Horn
    7 Sep 2014 | 6:03 am
    Networking is an art and it is not easy.  It certainly is not everyone’s cup of tea.  To be clear, I am talking about face-to-face, in-person interactions.  Social networking is all the craze right now and it  is a viable networking tool but there are so many imminent clear benefits of live interaction that I feel is necessary to share today.  As I think about the #CMWorld conference next week, I squeal with excitement with the opportunity to network with many new people.  When you break down the art of networking there are some important skills to master.   Here is a list of a…
  • 3 Ways to Get CTAs Working for You to Get More Blog Subscribers

    Summer
    7 Sep 2014 | 5:56 am
    Isn’t it frustrating when you put a lot of time and effort into your blog but hardly anyone is reading it, never mind subscribing to it? I think it’s safe to say that we have all felt that way. What does it take to get more blog subscribers? Luckily this is one of the goals we (at Atomic Reach) are trying to achieve. Here are 3 things we’ve learned about creating effective CTAs to get more blog subscribers. Design Refreshing your CTAs can do wonders for your blog. If you’ve experienced your clickthrough rates dwindling after a period of time, it’s time to think…
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    Content Marketing Blog | Inklyo.com

  • What is Search Engine Optimization?

    19 Sep 2014 | 1:40 pm
    If you’re new to doing business online, you’re probably asking yourself, 'What is search engine optimization? Is it something I need for my website?' The answer to the second question is an indisputable yes. Whether you write a blog celebrating the daily adventures of your Persian cat or you’re the webmaster for a multinational corporation, you want people to visit your website. The more visitors you get, the more success you'll have with your website. But, with over 1.5 billion sites on the web, how will anyone find yours? Search engines, such as Google Search, Bing, and…
  • 5 Reasons Why You Should Invest in Professional Writing Services

    19 Sep 2014 | 1:40 pm
    You might be wondering why you would need writing services. It can’t be that hard to create some content, right? Just put together a few paragraphs, and voilà! Not quite. 1. You really don’t have the time It might not look like it, but writing right is hard work. It involves researching, organizing, writing in a way that is both clear and engaging, editing, and finally, proofreading. A single article will probably take at least 5 hours to do properly, while an epic post of up to 2000 words could take as long as 20 hours—assuming, of course, that you have large blocks…
  • How to Write a Content Marketing Plan in 7 steps

    19 Sep 2014 | 1:40 pm
    Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan. Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do. To…
  • Content Marketing: What Is It, Really?

    19 Sep 2014 | 1:40 pm
    Rarely has a buzzword been so, well, buzzy. The term “content marketing” is hot, hot, hot right now (check out what Google Trends has to say about it). “Content marketing is the new SEO” reads one headline. “Content marketing is the new go-to promotional strategy” reads another. All you need to do, so the claim goes, is produce a ton of content, load it with keywords and links, and distribute it everywhere. No writing staff? No problem! Outsource your content overseas for dirt cheap. You can even “spin” it with software to get hundreds of…
  • Article Writing: 4 Article Ideas for Your Website

    19 Sep 2014 | 1:40 pm
    Content—the word is thrown around a lot, but what does it really refer to? Content can refer to anything from sales pitches, to product information, to policies. From a content marketing standpoint, articles are great way for businesses to build a following for their website. By creating articles that customers can connect with, businesses can relate to their customers on a personal level and provide them with interesting information. Businesses will often employ a writer to specialize in creating this type of content. But what should you write? Editorials Editorials, or opinion pieces,…
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    erika heald

  • My 10 Key Takeaways from Content Marketing World 2014

    erika heald
    18 Sep 2014 | 7:55 am
    Last year, I headed out to Content Marketing World as a self-employed content marketing consultant, eager to connect with other content marketers working with technology start-ups on creating effective content marketing organizations. This year  I was back on the plane to Cleveland for the conference, but this time as a client-side marketer, building a global content marketing infrastructure for my employer, the business planning and execution platform Anaplan. What’s amazing about the conference we regulars refer to by its weekly twitter chat hashtag #CMworld is the conference had just…
  • 3 Quick Tips for Making the Most of Content Marketing World 2014

    erika heald
    8 Sep 2014 | 11:53 am
    It's  Monday and I'm in Cleveland so that can only mean 1 thing: It's time for Content Marketing World 2014! This time last year, when I headed out to Content Marketing World, I'd just embarked on taking a year to work as an independent content marketing and social media consultant. The conference had amazing content, gave me a number of great takeaways, and inspired a number of great conversations with other content marketers in more than the usual 140 characters (shoutout to the weekly #cmworld twitter chat!) I'm back this year, in a completely different capacity.
  • 3 Considerations for Better Storytelling with SlideShare

    erika heald
    11 Aug 2014 | 6:30 am
    SlideShare is an underutilized, but highly effective content channel for connecting with B2B customers. But it takes more than just uploading a slide deck from your most recent product marketing presentation to engage with your audience. So what are the keys to knocking it out of the park with SlideShare? Providing a valuable learning or entertainment experience, telling a compelling visual story, and giving your audience a way to connect with your company to go deeper on the topic. In this post, I'll walk you through these three key elements, and give you a peek into my typical…
  • 6 Ways to Grow Your Freelancer Relationships

    erika heald
    20 May 2014 | 8:40 am
    If freelance writers and designers are a core element to your content marketing strategy, then keeping them happy, to ensure many productive future content engagements, should be one of your top priorities. You know your rock star freelancers have other gigs, so how do you ensure that you’re their employer of choice? Start by committing to these 6 best practices. 1. Mind your scope creep. Yes, we’ve all had those projects that once underway needed a course correction. But if your projects are consistently changing in scope (without the accompanying Statement of Work and payment schedule…
  • Join Me at Content Marketing World 2014 and Move Beyond Storytelling

    erika heald
    2 May 2014 | 2:07 pm
    As a huge fan of the work the folks at the Content Marketing Institute have been doing, and a former attendee, I'm positively thrilled to share that I'm speaking at Content Marketing World 2014 in September. This year's installment of the content marketing industry's premiere conference, with a Beyond Sotrytelling theme, will be held September 8-11 at the Cleveland Ocnvention Center.  I'll be presenting one of Wednesday's lunch sessions, focused on how to  create a streamlined, efficient content curation process that integrates with your content marketing…
 
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    1st Quality Content Blog

  • Business Blogging: What Writing to ONE Person Means

    Alex
    17 Sep 2014 | 3:47 am
    For all businesses, whether big or small, a blog happens to be an invaluable tool. If you’re a business owner, having a blog provides you with an excellent opportunity to tell the world (wherever you target market is located) what your company stands for, what is it that you specialize in, who your services are […]
  • 3 Simple Steps to Successfully Edit Your Writing

    obaidul
    15 Sep 2014 | 1:03 am
    Writing and editing are the two sides of the same coin. Whether you’re a blogger, a ghost writer or a freelance writer, editing has to be a crucial part of your profession. Though all writers love to write, not all of them love to edit. Many writers simply hate it when it comes to editing […]
  • 10 Common Writing Mistakes that Bloggers Make [Infographic]

    Peter
    11 Sep 2014 | 12:03 pm
    The biggest challenge for a professional blogger is to engage readers and persuade them to take the desired action. That’s exactly, why most of the bloggers choose to write in a conversational style. With a friendly tone, it’s easier to attract attention and build an emotional attachment with an audience quickly. However, it’s also easy […]
  • Never Say This Again – “I Don’t Have Enough Topics to Blog About”

    obaidul
    9 Sep 2014 | 11:51 am
    The #1 excuse for not blogging, as it’s the case with many small business bloggers out there, is – ‘I don’t have enough topics to blog about’. As the title suggests, this blog post is aimed at starting a revolution among the submissive niche bloggers so that they don’t have to say this phrase again. […]
  • 7 Tips to Engage Customers and Maximize Exposure with Social Media

    Chitraparna
    8 Sep 2014 | 12:11 am
    You may think of engaging customers on social media as a daunting task. But you can never ignore the fact that it’s just impossible to create buzz around your business or startup and make more sales through social media without having engaged customers. But how do you achieve it? What are the steps that you […]
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    Roojoom Blog

  • Facebook, Click-baiting & the Roojoom Solution

    Marni Mandell
    1 Sep 2014 | 11:15 pm
    This week Facebook released news that it was tweaking its algorithm to help prevent click-baiting. The goal is for newsfeeds to have more content that really meet the needs and interests of its users. Here at Roojoom we welcomed the news – not only because it really speaks to the heart of what Roojoom is all about (exposing and engaging readers with great content)- but also because Roojoom is optimized to be the best possible tool for creating content that has the potential to appear high in the Newsfeed according to Facebook’s new parameters. Why? Let’s start at the…
  • How to Boost Your Content Exposure on Social Media With Roojoom

    Yael Kochman
    24 Aug 2014 | 10:18 pm
    My favorite holiday is Shavuot, a Jewish holiday in which you only eat dairy food and dress in white. It is the most beautiful holiday with great food and great wine. Last year Tnuva, a large consumer brand here in Israel, launched a campaign via Facebook with recipes that included their dairy products. They received over 40,000 of hits to their website and were very happy. This year, they launched the same campaign – and received over 193,000 (5 times more) page views to their website. How? They used Roojoom. Because Roojoom is an engaging and fun way to read content online, people read…
  • 24 Tools for Repurposing Content

    Chloe Sehati
    20 Aug 2014 | 2:28 am
    Repurposing is the reincarnation tool of the marketing world; it’s the recycling of your hard work; it’s the key to productive production; it’s the ultimate method for mass outreach. Repurposed content is a reminder of the VALUE of your past ideas and the FUEL for your present ones, which is why it’s so powerful… And most importantly, repurposing content is why your hard work will never go to waste. However, here’s the catch: to repurpose your content successfully, you need the right tools. Below you’ll find a broken-down guide with everything you need to know about repurposing…
  • How to Bring Evergreen Content Back to Life: The ISRAEL21c Case Study

    Yael Kochman
    10 Aug 2014 | 11:53 am
    ISRAEL21c is a well-known English publication in Israel. They were looking for a solution to repurpose existing content on their website and increase the amount of content consumed by their readers. Before using Roojoom, it was very difficult for them to find a way to drive readers to pre-existing content that still had relevance. Now, ISRAEL21c uses Roojoom to resurface archived content and drive traffic to more of their articles. Within 4 days their Roojoom “66 top things to do in Israel this summer for FREE” drove them 13,645 views. All without spending a penny on advertising. How…
  • 9 Ways to Increase Engagement With Your Content

    Yael Kochman
    3 Aug 2014 | 11:01 pm
    You’ve been there too, haven’t you? You wrote an awesome blog post, and felt so proud of yourself for getting it done so smoothly – yet no one reads it or shares it. Wondering why? I’ll tell you. It’s not because your content isn’t good; I’m sure it is. The thing is, others write great content too. Many others. So the competition for readers’ attention is tougher than the Tour de France. Luckily there are ways to increase engagement and get a bigger chunk of your readers’ precious attention. Here are my top 9: 1)      Visuals No matter how good your content is, no one…
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    qrator.in

  • The Expert’s Guide To Content Marketing with Research

    QRator
    17 Sep 2014 | 2:34 am
    Sharing really useful data and original research can be an amazing way for your business to stand out and impress your customers.But, how do you stand out when everyone is throwing infographics and pie charts around?Edison’s Expert’s Guide to Content Marketing with Research, by Social Fresh Conference presenter Tom Webster, recommends ways to stand out by doing what no one else will. Source: The Expert’s Guide To Content Marketing with Research – Edison ResearchRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email…
  • How to encourage people to share your content

    Qrator
    30 Aug 2014 | 3:38 am
    Presumably, we’ve all come to understand that your business needs content in order to drive traffic to your website–searchable, keyword-rich, usable content. We’ve also come to understand that if readers don’t share your content, all the work you’ve done (and the money you’ve spent) won’t be maximized.So how can you encourage people to share your content, to make it “snackable,” thereby earning the most benefit for your effort? Source: 3 Ingredients of Snackable Content | Inc.comRights to all content (text, images, videos etc.) with post…
  • The Future of Social Media Content Strategy is Really Déjà Vu

    Qrator
    11 Aug 2014 | 12:51 am
    Articles that attempt to predict the future of social media make for great link bait. We’re all desperate to avoid some shiny new toy eroding our advantage or destroying all our hard work. That’s why most of these articles focus on the new technologies of the day, written in a tone that implies an impending threat if the reader doesn’t adapt quickly enough.These aren’t predictions of the future. They’re merely reactions to whatever is happening at the time. Source: The Future of Social Media Content Strategy is Really Déjà VuRights to all content (text, images, videos etc.) with…
  • Why You Should Quit The Jargon And Write For Your Customers

    Qrator
    8 Aug 2014 | 5:04 pm
    If you use jargon it really makes it sound like your ideas can’t stand alone and that you need extra words and phrases it make it more powerful. If your ideas can’t stand alone, they shouldn’t be standing at all. If you keep it basic, your readers will be able to understand and support your ideas better because they’re clearer. Source: Why You Should Quit The Jargon And Write For Your CustomersRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
  • Unify Your Content Marketing Strategy With a One-Stop Resource Center

    Qrator
    30 Jul 2014 | 12:16 am
    If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do. Source: Unify Your Content Marketing Strategy With a One-Stop Resource CenterRights to all content (text, images, videos etc.) with post source. If you think…
 
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • 5 Things B2B Marketers Can Learn From “The Tao of Twitter”

    Rachel
    17 Sep 2014 | 12:14 pm
    I’m a big fan of Twitter.   A few years ago, I traced 50% of my business to Twitter. The percentage was so high that I decided to put more effort into other channels in case Twitter went bust and I lost all my leads.   However, I still spend a lot of time on Twitter connecting with others and sharing content. This is why I was pleased when McGraw-Hill asked me to review the revised and expanded version of The Tao of Twitter by Mark W. Schaefer.   The Tao of Twitter is an excellent resource for both new and advanced tweeters. It explains everything from how to find followers to how to use…
  • 3 Lessons Learned During My First Week on LinkedIn Publisher

    Rachel
    10 Sep 2014 | 5:00 am
    Earlier this year, LinkedIn opened its publishing platform to all of its members. This allows you to blog directly on LinkedIn. You might have heard this news and thought, “Not another blogging platform!” However, LinkedIn Publisher offers a number of benefits: Your posts are automatically featured in your profile page. This gives your connections more reasons to explore your profile and learn about you. LinkedIn automatically notifies your connections when you publish something new. Your posts appear in your connections’ newsfeeds and their notification drop-down menus. LinkedIn…
  • 11 Red Flags That Your B2B Content Is Boring

    Rachel
    3 Sep 2014 | 5:00 am
    One of the biggest challenges in B2B marketing is creating content that engages your target audience. Not only must your content attract leads, but it also must engage those leads throughout your entire sales cycle. Plus, as more B2B companies dive into content marketing, you’ll have more competition for the same audience. So, how do you know if your content will appeal to your target audience? Here are 11 signs that your B2B content is boring: 1. Your website’s design hasn’t been updated since The Drew Carey Show went off the air. 2. Your content contains the business jargon…
  • The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

    Rachel
    20 Aug 2014 | 5:00 am
    Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive emails from the grammar police and need to correct mistakes on your blog. At the most, a typo can be highly embarrassing and cost you lots in brand damage, legal fees or lost revenue. The BBC reported on an e-commerce company that doubled its online revenue after fixing a typo on its website. According to the…
  • Should You Use Social Media or Traditional Marketing to Engage IT Buyers? [IT Pros Sound Off]

    Rachel
    6 Aug 2014 | 5:00 am
    When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail campaign or run ads on LinkedIn? Host a webinar on your website or a Hangout on Google+? With so many options, it can be hard to know which marketing methods will keep you top of mind, so IT pros think of you when they’re ready to buy. The Spiceworks community tackled the traditional vs. social media marketing debate. The marketing and IT pros who responded to this question generally think you need a balance of both to engage IT…
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    Palchoice

  • 5 things that successful people hate

    Santoshh Singh
    19 Sep 2014 | 4:11 am
    The post 5 things that successful people hate appeared first on Palchoice. Do you want to know what are the 5 things that successful people hate? In fact they hate these things so much that they avoid it like a plague. And because they do this they are so successful in life. Every single person on this earth possesses these 5 things. But the best part is [...] The post 5 things that successful people hate appeared first on Palchoice.
  • Best free wordpress plugin to boost traffic

    Santoshh Singh
    17 Sep 2014 | 3:13 am
    The post Best free wordpress plugin to boost traffic appeared first on Palchoice.   It is a dream of every blogger to attract millions of visitors to his blog. Obviously more visitor means more money and a successful blog. But most blogger struggle to attract sufficient traffic to their blog. Not getting enough traffic is an extremely frustrating and heart breaking experience. Lack of traffic can kill your [...] The post Best free wordpress plugin to boost traffic appeared first on Palchoice.
  • How to prevent relationship from going sour

    Santoshh Singh
    15 Sep 2014 | 8:09 am
    The post How to prevent relationship from going sour appeared first on Palchoice. We all want to prevent relationship from going sour with our loved ones? When two people are living together then there is every possibility that sometimes they will lock horns with each other. Everyone is different and hence their thinking is also different.  Your thinking and your parents thinking may be entirely different. There is [...] The post How to prevent relationship from going sour appeared first on Palchoice.
  • How to stop worrying

    Santoshh Singh
    12 Sep 2014 | 6:16 am
    The post How to stop worrying appeared first on Palchoice. Every now and then you must have thought in your mind how we can stop worrying? We all worry about so many things in our life. Some people are worried about money; some for job, marriage, children, promotion and the list goes on. To worry a bit is natural. But if you worry excessively about [...] The post How to stop worrying appeared first on Palchoice.
  • Best comment plugin for unlimited traffic

    Santoshh Singh
    10 Sep 2014 | 12:35 pm
    The post Best comment plugin for unlimited traffic appeared first on Palchoice. Do you know which is the best comment plugin that can attract tons of traffic to your blog? My friend there is none… But wait there is a way… We should understand that crowd of every blog is different and so do their behavior. Nobody can give you a secret. A secret once told never [...] The post Best comment plugin for unlimited traffic appeared first on Palchoice.
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    Elokenz Blog

  • Google+ URL posting : 4 Facts to optimize SEO and Social Trust

    Jean-Christophe Lavocat
    9 Sep 2014 | 11:35 pm
    Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network. In this post I detail several technical facts that you should keep in mind when posting to increase your SEO and enforce social trust. You will learn which URL can be indexed from a Google+ post and the impact on your social metrics. Increase social trust Google+ has become an obvious place to share/post links to increase your online visibility. Many articles are describing how to write a good G+ post and it often boils down to writing a valuable piece of content…
  • How to display your best articles on the web ?

    Jean-Christophe Lavocat
    29 Jul 2014 | 9:18 am
    We already presented our WordPress widget to showcase your best articles. We made some improvement to the basic widget and want to share with you the new features. The widget is useful for authors who are using the G+ authorship system. It takes in input your Google+ id and list your most shared articles on the social networks. Who could gain from this widget ? Before entering into details, let’s see who is likely to use this widget. Take my friend Ann Smarty she is frequently writing on several websites. Her various writings are often covering complementary topics but his audience…
  • 12 MozCon 2014 recaps for those who missed the event

    Brian Jensen
    16 Jul 2014 | 10:06 pm
    I always enjoy the opportunity to attend MozCon and to hear from some of the leading industry experts in SEO, social media, content marketing, anaytics, and brand and community building. The sessions are always jam packed with actionable tips, insights, and the after hours events provide ample opportunity to meet and network with fellow digital marketers MozCon 2014 delivered in full with presentations from Justin Cutroni, Phil Nottingham, Annie Cushing, Mike Ramsey, Richard Millington, Wil Reynolds and much more (scroll to the end of the article for the full list). I hope you enjoy reading…
  • Twitter Chat with @jice_lavocat during #VCBuzz on July 15

    Jean-Christophe Lavocat
    14 Jul 2014 | 6:14 am
    Join us on Twitter to discuss Google Authorship and the engagement of your readers on a special #VCBuzz Twitter chat next Tuesday (July 15). The title is Make the Most of Google Plus Interactions. During this Twitter Chat, Ann Smarty and the folks from VCBuzz will ask Jean-Christophe Lavocat about Google Plus, Elokenz, the Authorship system, and how marketers and bloggers can make the most of these tools. The discussion will be live during more or less one hour. Follow @Elokenz_com How to join us ? If you have never join a twitter chat before, do not worry, it’s like a regular Twitter…
  • WordiZ becomes Elokenz

    Jean-Christophe Lavocat
    23 Jun 2014 | 4:30 pm
    When this blog was initially started it was covering news for our previous platform “WordiZ”. The service was initially thought just to be an author rank system. We were aggregating your articles and judging on social signals we were able to discover the category of blogger you were belonging to : casual blogger, experienced blogger, professional web journalist… and so on. However, we realized that we could do so much more than that. Ranking people is nice, but there is always so many things you can do on top of that. Hence, we decided to go for the more creative way, and to…
 
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    Milwaukee Website Design & Digital Agency | JS Digital Solutions

  • What the NFL Taught Me About Customer Relationships

    ssdig4
    16 Sep 2014 | 10:28 am
    September 16th, 2014 The NFL has had a really rough last couple of weeks. First, the video was released of Ray Rice assaulting his then-fiancé. Then, Adrian Peterson was arrested for assaulting his child. The NFL has suspended Rice indefinitely. AP was suspended for the Vikings game Sunday. Panthers player Greg Hardy also didn’t play Sunday as a result of a domestic violence incident of his own. Evidently fans across the country have decided they’ve had enough of the way the league treats domestic violence, so there is a domino effect going on of punishments. The brand score has dropped…
  • Top Marketing Takeaways

    ssdig4
    8 Sep 2014 | 11:04 am
    September 9th, 2014 1. Treat your customers well This is a practice that can be applied to any aspect in life. Treat people well. In marketing particularly though it’s become incredibly important. People talk. People especially love to share their bad experiences, and when I say share I mean tell everyone in person and then tell the world on social media. Bad experiences are shared more than good ones, and you don’t want to be that company that people will then associate with a negative review they once read. 2. Be involved Be part of the conversation. Don’t talk at people (traditional…
  • Facebook Creation Checklist

    ssdig4
    2 Sep 2014 | 10:02 am
    September 2nd, 2014 So you’ve decided that it’s time your company joins the wide world of social media. Congratulations. This is a crucial step to surviving as a small business in today’s world. It may seem scary and overwhelming, but this post will walk you through a creation checklist for a Facebook page, arguable the most popular social network for small businesses. Welcome to social media! - Have a personal account. This surprises many people, but in order to create a page for a business, it must be made from someone’s personal account. This does not mean that what you post on…
  • SEO Glossary

    ssdig4
    2 Sep 2014 | 9:57 am
    August 25th, 2014 Alt Text – The description given to images on a website that allows the search engine algorithms to read the image. This description is a behind the scenes caption, and generally includes keywords if possible. Anchor Text – The body copy in a website or in articles on a website. The keywords should be used within the body copy, ideally once within the first 25 words. Blog – An important page on websites where content can be regularly updated. The blog is a place where business owners can constantly add new information, meaning the search engines continuously scan the…
  • Top 10 Tips to Reach Millennials

    ssdig4
    18 Aug 2014 | 12:54 pm
    August 19th, 2014 1. Customize We are a generation that grew up being told we were special and unique, so we expect the whole world to cater to that idea. Annoying? Yes. Changing anytime soon? Nope. Appeal to our narcissistic, “selfie” generation and give us something that we can feel was made specifically for us. Tailor and personalize your product to individual shoppers and we’re yours forever. Think Coca-Cola’s campaign where you can buy a soda with your name on it. Does that have any practical value? Not at all. But who wouldn’t feel a little bit of excitement walking into a…
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    Blogmutt, the blog writing service blog

  • What To Do With Your Extra Time After Hiring A Business Writing Service

    Scott Yates
    19 Sep 2014 | 6:24 am
    The latest from theblog writing service, Blogmutt: So you finally wised up and hired a business writing service. Good for you! Not only will your website benefit from regularly-scheduled and professionally-written articles, but now that you no longer have to research, plan, write, re-write, and edit your own articles, you will have so much more free time on your hands. Your only task now is to decide what to do with that extra time. What To Do With Your Extra Time After Hiring A Business Writing Service: 1. Drink more coffee. This is actually doubly helpful, since a little caffeine in the…
  • Do You Know How Long A Blog Post Should Be For SEO?

    Scott Yates
    18 Sep 2014 | 6:05 am
    The latest from theblog writing service, Blogmutt: Ah, those three little words: search engine optimization. Although their importance is undeniable, the debate often rages regarding how SEO can best be achieved. Today we decided to tackle this aspect of the question: how long should a blog post be for SEO? First Consideration: The facts are always changing. This is because Google itself is always changing. People who base their SEO data on what Google does this week might not be offering information that will still be current next week. Because of this ever-changing system, nailing down…
  • Blogging For Innovation, Motivation, And Inspiration

    Scott Yates
    17 Sep 2014 | 6:42 am
    The latest from theblog writing service, Blogmutt: This is a sample of how a blog post can feature a current news topic and use it to get people thinking. Blog posts can motivate, inspire, and make use of crowdsourcing to come up with creative and fresh ideas in any field. Using something currently in the headlines can show consumers how your business is attuned to the latest trends. In today’s fast-paced technological world, new product ideas are increasingly coming from unconventional places. As the headlines reveal, product development is now often the result of crowdsourcing,…
  • Being A Star In Your Industry Is A Matter Of Choosing A Professional Writing Service

    Scott Yates
    16 Sep 2014 | 6:03 am
    The latest from theblog writing service, Blogmutt: You might believe that your small business is about as far away from the celebrity world as the moon is from the sun, which is about 93 million miles, by the way. However, if you want to become a true star in your business and stand above all of the others in your industry, you simply can’t entertain those kinds of thoughts. Think about any awards show you’ve seen: whether it’s the Emmys or the Oscars, whom do the winning artists usually thank? Many thank a higher power, most thank their parents, and some thank the other…
  • Blogging For The Freelance Writing Industry

    Scott Yates
    15 Sep 2014 | 6:45 am
    The latest from theblog writing service, Blogmutt: Most freelance writers are avid blog readers. If you are writing a blog post targeted to freelance writers, you can almost guarantee that you will have an audience.  The challenge to blogging for the freelance writing industry is that these readers will be discerning in their choice of blogs. The readers will not waste their time on a blog that does not provide them with the information and resources that they need. Good Writing The most important part of targeting your blog to writers is that your writing needs to be superb. One…
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    Conoseo

  • Smart Content Writing | Increase Conversion Rate

    Daniela Turcanu
    2 Sep 2014 | 11:00 pm
    Having a professionally designed site is the most important factor for perceived web credibility. The higher the quality of your site, the higher its perceived credibility will be. Consumers are more willing to buy from firms with well-designed sites. People tend to believe messages from sources that appear to be credible. So, if users perceive […] The post Smart Content Writing | Increase Conversion Rate appeared first on Conoseo .
  • Content strategy essentials | Know your users

    Daniela Turcanu
    27 Aug 2014 | 7:54 am
    Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers. Your target website users have unique […] The post Content strategy essentials | Know your users appeared first on Conoseo .
  • Online Marketplace | Success and Failure

    Daniela Turcanu
    28 Jul 2014 | 2:12 am
    Globalisation is not just about geographical expansion. The very heart of a successful international expansion is an understanding of local culture and being able to efficiently communicate with your target audience. There are cultural differences between European nations, but there are even more significant differences between the U.S. or Europe and Asia. Guanxi, (pronounced as guan-shee) […] The post Online Marketplace | Success and Failure appeared first on Conoseo .
  • Twitter Was On Fire During World Cup Game

    Daniela Turcanu
    9 Jul 2014 | 9:29 am
    According to officially released data from Twitter, the World Cup Semi-Final game between Brazil and Germany is the most discussed single sports game ever on Twitter, having set also a TPM record: Khedira’s 29′ goal (0-5) saw 580,166 TPM. The #BRA v #GER match also set a TPM record: Khedira's 29' goal (0-5) saw 580,166 TPM. #WorldCup pic.twitter.com/188YGgrgZg […] The post Twitter Was On Fire During World Cup Game appeared first on Conoseo .
  • Pinterest | Great Impact On E-Commerce

    Daniela Turcanu
    7 Jul 2014 | 3:12 am
    Since its birth in 2010, Pinterest has grown at a fast pace, gaining popularity in the online world —and with over 70 million registered users, it doesn’t seem to be slowing down any time soon. These users enjoy discovering and sharing content in this visual environment. For business pages, 60% of traffic comes from referential […] The post Pinterest | Great Impact On E-Commerce appeared first on Conoseo .
 
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    Vero Email Marketing Blog

  • The World on Your Terms: Why You Can Start a Successful Business Anywhere

    Chris Hexton
    18 Sep 2014 | 9:59 am
    This post originally appeared on The Fetch Blog. It is common thinking that you need to be in San Francisco to start a big software company, in Paris to create the world’s best restaurant and on Wall Street to build the a successful hedge fund. But that’s simply not true. Should Atlassian have thrived in Sydney? How did Noma become the best restaurant in the world, in Denmark? These people broke the rules, and so can you. There are three things that can empower you to start a company with major growth potential, no matter where you are: A global focus. When you’re driving a…
  • I work for a company 7,814 miles away

    Jimmy Daly
    17 Sep 2014 | 9:32 am
    There is something profound about controlling your schedule. When your day-to-day life isn’t shaped traditional office hours or someone else’s schedule, work doesn’t really feel like work anymore. We operate in a creative economy, not a labor economy. It’s time to evolve the way we work. At Vero, we code, create, write, design, market, think, analyze and communicate. We create value, not physical products. This is happening all over the world right now and it’s the exact reason we are evolving into a remote company. Empowering employees to be happy instills a…
  • How I Manage a Team of Five Without …

    Chris Hexton
    15 Sep 2014 | 7:00 am
    There are hundreds of tools that are designed to help you manage projects … Asana, Trello, Basecamp, Pivotal, etc. Too often I see people get caught up with the tool itself instead of how to use the tool effectively. At Vero, Trello is the only task management we have to run our entire company: Simplicity, Honesty, Accountability I recently watched a video from Vishen, Ajit and the great team over at Mindvalley. Vishen explained that his key to keeping each of his businesses on track is thinking, on a six month basis, about the five things that really matter to increase revenue. An…
  • Inside the Vero Blog: Our Journey from 0 to 43,000 Monthly Pageviews

    Jimmy Daly
    11 Sep 2014 | 8:48 am
    As you likely already saw, we redesigned the Vero blog! This seemed like the perfect time to share some data about our blog and how it’s grown over the last two or so years. I’ve also had several people have ask me about our content strategy recently so I’m excited to share this information and get feedback from you, our awesome readers. But first, here are two dirty secrets about our success: I love chatting about content strategy and will do so anytime, so feel free to hit me up on Twitter There is no secret Ah, the painful truth! Like most things in life, there are no…
  • Here’s How We Welcome New Subscribers to Our Blog

    Jimmy Daly
    9 Sep 2014 | 7:00 am
    We are big on transparency. It’s the reason we started The Whiteboard blog – this is where we blog about the inner workings of Vero – and it’s the reason we are publishing our “welcome” campaign. Below, you’ll find the first five emails that we send to people when they subscribe to our blog. To get the rest, just sign up for the newsletter here. A few things you’ll notice about these emails … They are long. New blog subscribers are going to get the best content we have to offer. Sometimes, that is embedded directly in the…
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    Wylie Communications, Inc.

  • Write for the world

    Ann Wylie
    14 Sep 2014 | 10:00 pm
    How to reach readers in the face of global illiteracyHow can you write for adults who can barely read? That’s what two Chicago academics — William S. Gray and Bernice Leary — set out to learn in 1935.Breaking bad In a world where many adults can barely read, how can we reach readers with words?To discover what makes prose readable for adults with low literacy rates, the University of Chicago’s Gray and St. Xavier College’s Leary studied 48 passages of about 100 words each, taken from books, magazines and newspapers most widely read by adults.To establish the difficulty…
  • World of words

    Ann Wylie
    7 Sep 2014 | 10:00 pm
    Only 7 countries studied achieve basic literacy ratesOn average, adults tested in the latest worldwide literacy study can read a few paragraphs and locate a single piece of information in them. But they struggle to find information that requires drawing even low-level conclusions from what they’ve read.Laugh, and the world laughs with you Read, and you read alone, suggests the latest global assessment of adult literacy. Image by Casey FleserOr so says the 2013 Program for the International Assessment of Adult Competencies, or PIAAC.About the studyPIAAC is a large, every-10-years study…
  • Numbers count

    Ann Wylie
    31 Aug 2014 | 10:00 pm
    Numerals in headlines quantify value, draw readersNext time you hit the Safeway, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals.By the numbers Headlines with numerals perform better in email, social media, magazines and on the Web. Photo by Clyde RobinsonThere’s a good reason for that: Headlines with numerals, like Top 10, promise quantifiable value. And that draws readers.“Numbers sell,” writes Richard Riccelli, president of Post Rd, Inc.If you’re writing a tipsheet or service…
  • Put the reader first

    Ann Wylie
    25 Aug 2014 | 6:39 am
    Fill in the blanks to a great benefits leadWant to write a release that grabs reader attention?Lead with the reader The best way to reach readers? Write about readers. Photo by PhotonquantiqueLead with the reader.Want to write a release that grabs reader attention? Lead with the readerClick To Tweet - Powered By CoScheduleHere’s how to do it, modeling the lead from a Silver Anvil Award-winning release by the California Milk Advisory Board:“Dairy farmers throughout California — the nation’s No. 1 milk-producing state — will have an opportunity to learn the basics of cheese…
  • Think like the audience

    Ann Wylie
    18 Aug 2014 | 2:00 am
    How do top organizations communicate?Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view. Just 45% of average organizations do.Why did the communicator cross the road? To get to the reader’s side.Or so says Stephen Welch, president of IABC UK and an independent consultant.Welch worked with Michael Ambjorn, director-at-large at NearDesk, to develop a benchmarking database that correlates communication practices with organizational performance. They looked at 81 organizations with some 390,000 employees across 10…
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    Lush Digital

  • The Content Marketing Tipping Point: Are we there yet?

    Team Lush
    15 Sep 2014 | 2:37 am
      Content marketing is at a tipping point. Recent research from different sources on a variety of metrics indicates it’s become a viable method for business to find and attract clients. Not only is it viable, it’s become an expectation from consumers. Let’s look at some of the indicators from the past few months. 1) Consumer attention span diminishing It’s widely reported the modern attention span is growing shorter with each passing year. After spending a lot of time researching this, I found it difficult to find any definitive information from the past several years. What I do…
  • iWatch, iBuy . . . iPass. Are Marketers Over Communicating?

    Team Lush
    10 Sep 2014 | 10:40 pm
    Since the launch of Apple’s latest products earlier this week, I’ve been reading a lot about how they benefit a marketer’s need to reach their audience. But will we get to the point where we are too accessible? Can we ever have too much communication? Out with the Old, In with the New The Apple Watch allows a physical connection to all the various means of communication. As well as measuring your heart rate by pairing with an Apple fitness app, it allows you to stay constantly in tune by using beeps or buzzes received from your collection of contacts on social media and email. Who needs…
  • Content Marketing Bait: The False Promises Made by Marketers

    Team Lush
    1 Sep 2014 | 8:33 pm
    It’s all in the name. First impressions count. We all know it, but how far would you go to seal the deal and bag yourself an extra reader? Competition is huge and marketers are desperate to round up their audience. But what has led to some thinking it’s acceptable to totally oversell their writing through a cleverly manipulated title? They might not care if you even read the article. As long as you’ve connected through the link, it’s increasing their reach. Relentless search for a headline Research into the science behind a title appears to have reached the inbox of every writer…
  • Take a Look Inside Our Kimono . . .

    Team Lush
    20 Aug 2014 | 1:37 am
    Have you ever been engaged in a conversation but then walked away from it not actually knowing what was said? Corp talk. It’s a rapidly growing and evolving language - a linguist’s dream. At Lush HQ, we’ll often have corp talk updates over lunch when we’ve heard a new phrase or buzzword whilst out on a shoot or in a meeting. The more I hear, the more evident it is that there’s no defined language. There are the common buzzwords and phrases that would probably make the Oxford English Dictionary, but some companies actually have their own unique corp talk. What surprised me…
  • Content Marketing Strategy: The Power of Three

    Team Lush
    20 Aug 2014 | 1:33 am
    Do you know what a content marketing strategy looks like? A lot is being said, in print and from the podium, about the need for a documented content strategy. But recognising a need is different than being able to determine what should be included in a content strategy. Before you invest time and money, take a few minutes to find out what should be included in an effective content marketing strategy. A fully-formed content plan is going to contain three essential components. Each of these components is required and must work in cooperation with the other two. Your CMO, Digital Content Manager…
 
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