Content Marketing

  • Most Topular Stories

  • B2B does not mean Be Too Boring

    David Meerman Scott - Web Ink Now
    David Meerman Scott
    8 Apr 2015 | 5:19 am
    Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
  • Reasons Why Solar Energy Is The Answer

    Latest solar news
    admin
    20 Apr 2015 | 10:53 am
    Now, if you do not know or have not heard of solar energy and its potential, then you must be living under a rock somewhere. Our long-standing provider of heat and light, the sun, where solar energy is coming from. This seemingly endless power source was considered by past civilizations and worshiped as a God too. That’s all for a good reason too. The sun gives us endless opportunities to use his immense power for the benefit of mankind. Every day, we can count on one thing and that is the setting and rising of the sun at sunrise and sunset. The sun sends reliable solar energy at the…
  • 5 Key Elements for Your “About” Page: How to Tell Your Story

    Writing On The Web by Patsi Krakoff, The Blog Squad
    Patsi Krakoff
    26 Mar 2015 | 5:10 am
    When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. An About page is an important content marketing opportunity. Tell your story, your realstory. If you are the sole author of your blog, write it in the first person. Every story has some basic elements to it that…
  • How to Escape the Social Media Swindle

    Copyblogger
    Rainmaker.FM
    20 Apr 2015 | 1:00 pm
    One day we’ll look back at this period in history as the big swindle known as social media marketing. But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience. Beyond being forced to pay to interact with the very social audiences we built, brands of all sizes now know that social is not for selling. Seemed obvious to some, but apparently not to many. When it comes to audience, social media is the coldest relationship you can have with a…
  • What Coke Can Teach McDonald’s About Love

    Influential Marketing
    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
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    Content Marketing Institute

  • A 4-Point Plan to Boost Your Website’s Authority for Search Engines

    Arnie Kuenn
    20 Apr 2015 | 3:00 am
    Search engines take a number of signals into consideration when serving results to provide the most relevant and useful content to searchers. Though many elements of a website affect where the site’s pages rank, a website’s authority – its digital reputation as a trusted, reliable source – is certainly something that contributes to how high or low it appears in the Search Engine Result Pages (SERPs). Because of this, improving your website’s authority can be beneficial to your search engine rankings. In addition to creating great content, consider the following four-point plan to…
  • The Onion’s Custom Content Agency Makes Brands Seriously Funny

    Clare McDermott
    19 Apr 2015 | 3:00 am
    The Onion, a satirical paper famous for headlines like “I’m Like a Chocoholic, But for Booze” now helps brands create funny content. We interviewed its president, Mike McAvoy, about The Onion’s custom content agency, Onion Labs. What is Onion Labs? Founded two years ago, Onion Labs helps brands create funny content, then distributes it through The Onion’s website and social engines. Like many other publishers (The Wall Street Journal and The New York Times included), The Onion founded Onion Labs to offer something beyond traditional advertising. Publisher-owned content studios offer…
  • This Week in Content Marketing: LinkedIn Moves for Content Dominance

    Joe Pulizzi
    18 Apr 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss LinkedIn’s purchase of Lynda.com and what it means for LinkedIn and the content marketing industry. We also ponder the difference between content and advertising and ask if it really matters. We answer a listener question about measuring the impact of content programs. In addition, Robert and I explore the failure of social media as a community-building tool and discuss an alternative for brands that can be more effective but also harder to…
  • Jump-Start Your Video Optimization and Promotion

    Ryan Stewart
    17 Apr 2015 | 3:00 am
    You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The real challenge lies in getting your videos viewed and ranked. This image reflects a high-level process flow of successful YouTube marketing:  Image credit: Webris Input and output components have been covered elsewhere – create videos that raise brand awareness and drive traffic to your website. Marketers stumble in the center where each aspect works together to drive outputs. Views, shares, and links all drive the ranking algorithm. How can we rank our…
  • How a Lawyer at the French Embassy Ended Up a Social Media Entrepreneur

    Pamela Muldoon
    16 Apr 2015 | 9:00 am
    Find out how a business attorney from France became a successful serial entrepreneur who now is the CEO of a social media tool company. Host Todd Wheatland talks with Emeric Ernoult, CEO and founder of AgoraPulse, about his pivot and how persistence, patience, and timing were the key ingredients in his professional backstory. Listen to Todd’s full interview with Emeric Ernoult here: (Social Media Marketing World, March 2015, San Diego, California) Download this week’sThe Pivot episode If you enjoy The Pivot episode, we would love if you would rate it, or post a review, on iTunes What may…
 
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    Online Marketing Blog - TopRank®

  • eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

    Lee Odden
    20 Apr 2015 | 4:19 am
    When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on. To provide you with a clear roadmap on creating authority through integrated marketing, our latest conference eBook project launches today for Copyblogger’s Authority Rainmaker conference. Featuring top experts…
  • Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

    Ben Brausen
    17 Apr 2015 | 2:45 am
    Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Years - A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or…
  • An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

    Lee Odden
    16 Apr 2015 | 3:07 am
    Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede and The Showrunner and also develops new shows. Jerod speaks regularly at industry conferences and produces Rainmaker Platform webinars. Simply put,…
  • Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

    Lee Odden
    15 Apr 2015 | 5:50 am
    Content isn't King, it's the Kingdom Taking inventory of the content we've produced over the past 10+ years, I realized I've written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that's highly specialized for our audience, it's clear that simply creating "more" content isn't the answer. I'm not alone in that assessment after having the opportunity to discuss pressing content marketing challenges…
  • Content vs. Advertising – Is There Really A Debate?

    Lee Odden
    13 Apr 2015 | 6:16 am
    Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding No One where he states, “if you have to pay to have it placed, it’s not content. It’s an ad.” While I agree with what Mitch says in the post in terms of brands failing to create engaging, share-worthy and…
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    Copyblogger

  • The Hipster’s Dilemma

    Rainmaker.FM
    20 Apr 2015 | 2:00 pm
    Join host Robert Bruce for the second episode of Allegorical … A simple story about one of the greatest hipsters who ever lived … and the reality behind the facade of his particular brand of cool. Listen to Allegorical No. 2 … Click Here to Listen to Allegorical on iTunes Click Here to Listen on Rainmaker.FM About the authorRainmaker.FM Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it. The post The Hipster’s Dilemma appeared first on Copyblogger.
  • How to Escape the Social Media Swindle

    Rainmaker.FM
    20 Apr 2015 | 1:00 pm
    One day we’ll look back at this period in history as the big swindle known as social media marketing. But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience. Beyond being forced to pay to interact with the very social audiences we built, brands of all sizes now know that social is not for selling. Seemed obvious to some, but apparently not to many. When it comes to audience, social media is the coldest relationship you can have with a…
  • How to Find a Multiplier Effect for Your Income

    Rainmaker.FM
    20 Apr 2015 | 12:00 pm
    Today’s guest on Hack the Entrepreneur is an entrepreneur and an inventor who consistently earns millions of dollars licensing his ideas to companies like Disney, Nestlé, and Coca-Cola. He is not high-tech, but he knows how to take an idea and make it a global sensation very quickly. Before becoming a savvy inventor, he spent part of the 1980s as the head of design at Worlds of Wonder. They had two number-one hit toys that you may remember: Teddy Ruxpin and Lazer Tag. Since that time, he has started his own businesses, InventRight and Spinformation, and has sold hundreds of millions of…
  • A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson

    Rainmaker.FM
    20 Apr 2015 | 11:00 am
    How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize? Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011. Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the UK. Let’s find out about the role media has played in Tim’s career and how producing media continues to enable Tim to do what he loves to do … In this 60-minute episode of Editor-in-Chief, host Stefanie Flaxman and Tim…
  • 4 Safe Ways to Find Your Writing Voice (and One Dangerous One)

    Rainmaker.FM
    20 Apr 2015 | 10:00 am
    One of the hardest things for a writer to uncover is her voice, her style, her flair. Writers start to peel away from the crowd when they find their voice. That strong, distinctive voice that people easily recognize. But finding your writing voice is no easy task. Your voice is something that emerges over time … through trial and error. It takes deliberate focus to develop. Unfortunately, too many writers get stuck in the stage before their voice becomes strong (which Rough Draft host Demian Farnworth will explain in today’s show) … and remain mediocre writers —…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Best Kept Secret of an Email Newsletter Bio

    Patsi Krakoff
    8 Apr 2015 | 4:07 am
    What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. Smith has 20 years experience in strategic planning and holds an MBA from Harvard, etc.”) Then there are those who go to the other extreme: They tell too much about their achievements and come across like an ego-maniac. While…
  • 5 Key Elements for Your “About” Page: How to Tell Your Story

    Patsi Krakoff
    26 Mar 2015 | 5:10 am
    When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. An About page is an important content marketing opportunity. Tell your story, your realstory. If you are the sole author of your blog, write it in the first person. Every story has some basic elements to it that…
  • Story Telling for Blogs

    Patsi Krakoff
    19 Mar 2015 | 5:28 am
    Do you use story telling on your blog or website? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. In fact, a storytelling gene (FOXP2), discovered in 2001, gives us the physical and neurological skills needed to speak words rapidly and precisely. We use these language abilities to form complex sentences in the proper storytelling…
  • Business Blog Writing: How to Avoid Time-Suck

    Patsi Krakoff
    5 Mar 2015 | 4:20 am
    How do you avoid time-sucking traps when it comes to blog writing? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes.  Yup. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. You decide you need inspiration, so you check out your feed reader. Ninety minutes later, you still haven’t started a new blog post. You’ve probably read some really great stuff, but now you’re really behind schedule, and…
  • 2 Sure-Fire Ways to Inspire Your Blog Writing

    Patsi Krakoff
    26 Feb 2015 | 4:55 am
    A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that.  When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.  What can a blogger blog about to other bloggers? Lack of inspiration comes from not being sure you’re doing it right, or doing it well, and lack of confidence that it will be worth it… in…
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    Influential Marketing

  • Is Your Consumer Experience Is Full Of Jitneys?

    Rohit
    10 Apr 2015 | 6:14 am
    Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this “jitney” is actually a shuttle bus designed to take passengers from one terminal to the next. It is safe to say I travel often enough to describe myself as a professional traveler, so confusing signs like this rarely slow me down. Navigating security lines has become routine…
  • Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)

    Rohit
    9 Mar 2015 | 9:11 am
    Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number one investment priority for small business owners heading into 2015. So when you have a hot area and a business necessity to offer solutions and generate real customers, what do you do?  Develop a…
  • What Coke Can Teach McDonald’s About Love

    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    Rohit
    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
  • How To Predict The Non-Obvious Future

    Rohit
    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
 
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    David Meerman Scott - Web Ink Now

  • Hyundai Sends a Message to Space

    David Meerman Scott
    14 Apr 2015 | 9:10 am
    Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.
  • Social Media Launches First Three US Presidential Candidates

    David Meerman Scott
    13 Apr 2015 | 7:02 am
    We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
  • B2B does not mean Be Too Boring

    David Meerman Scott
    8 Apr 2015 | 5:19 am
    Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
  • Chronicle Your Life and Business with Live Video Feeds

    David Meerman Scott
    30 Mar 2015 | 10:16 am
    Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result. I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on…
  • Hire a Journalist to Show your Products and Services in Action

    David Meerman Scott
    27 Mar 2015 | 8:53 am
    I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team.  For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.
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    Atomic Reach Blog

  • How a Health Clinic Blog Scores Big by Producing Quality Content

    lara
    16 Apr 2015 | 1:27 pm
    Our first priority at Atomic Reach is to assist our users to write intelligent content and ultimately improve your audience engagement. How do we know we can help? The proof is in the page views, we conduct case studies with our avid users to track improvement in engagement and the content quality. Atomic Reach is not just for bloggers, we assist all types of content producers, whether it be academic journals, online publishing or a personal blog.  Working with one of America’s top health and medical blogs for over a year now, we continue to watch their engagement sky rocket. This health…
  • How MarTech and Content Marketing Work Together

    Summer
    15 Apr 2015 | 1:25 pm
    This week’s #AtomicChat produced 2.8M impressions and 791.3K reach. We asked Mary what the heck martech is. We found out that it is not technology from Mars. Compared to content marketing, martech is more technical. Whereas content marketing is creative and evokes emotions, martech involves if/then statements, ones and zeroes. Here is a more detailed look at martech. For the complete transcript, check out our Storify here. What is MarTech? ‏Mum2FredW MarTech is the road on which leads and content travels AtomicChat ‏Mum2FredW MarTech is the ModernMarketers tool for driving lead…
  • ‘Why I Blog’ With Mark Evans

    Summer
    8 Apr 2015 | 2:09 pm
    This is a guest post by Mark Evans. Mark Evans is a marketing and brand storytelling consultant. He blogs at markevans.ca/blog. Mark recently published a book, Storytelling for Startups, which provides entrepreneurs with strategic and tactical guidance to embrace the power of story-driven marketing. In an ideal world, my blog attracts thousands of visitors and sees a flurry of comments whenever I publish a new post. Unfortunately, this is not the case. At best, the blog, which is focused on providing entrepreneurs with insight about marketing, gets a few hundred pageviews a day. Personally,…
  • How Brands Can Be Better Storytellers

    Summer
    5 Apr 2015 | 6:17 am
    On Monday, March the 30th, 2015, we welcomed back our friend Mark Evans to the #AtomicChat stage. We talked about how brands must become better storytellers because we live in an increasingly noisy world. People, consumers and fans alike want to feel a human connection with brands. It is through stories where people are engaged in ways that are entertaining and educating. Here is are some ways which brands can start to become better storytellers. You can check out the full Storify recap here. What are the benefits of brand storytelling? Many benefits to stories – they let show…
  • How Do You Know When You Need Content Scoring Technology?

    Jeanne
    2 Apr 2015 | 1:32 pm
    There are a lot of great tech tools available right now for marketers. All you have to do is look at the Marketing Technology Landscape Supergraphic 2015. There are over 1,800 vendors in 43 categories. That’s an overwhelming amount of choice. Even more mind blowing than walking down the cereal aisle at Target. For content marketers alone there are tons of tools to address a multitude of needs and challenges. Scripted recently published a great article and list that covers key categories and tools called the Top Content Marketing Companies and Tools which I find super helpful. One of the…
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    Conversation Agent - Valeria Maltoni

  • Smart People Should Build Things

    Valeria Maltoni
    20 Apr 2015 | 3:00 am
    One of the perks of being involved with Venture for America (VFA) and mentoring young professionals making a fresh start is meeting smart people who want to build things -- and help others do the same. It was the case last week when we had our get together at First Round offices to learn more about the VFA Accelerator progress and the Fellows who are building businesses in Philadelphia. Andrew Yang, VFA founder and CEO, was in attendance and had brought copies of his book titled Smart People Should Build Things: How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and…
  • How Small Achievements Make a Big Impact

    Valeria Maltoni
    17 Apr 2015 | 3:07 am
    Experts often fight over which path is best or right and most teach what is easiest to represent. When we are beginners in a field, it can be confusing to have contrasting or different takes on which knowledge and skills matter most. Not to mention the complicated manuals that come with products. To learn, says Kathy Sierra in Badass: Making Users Awesome, we need to focus on: the deeper core perceptual patterns and the kinds of experience (including practice) most likely to build results. Doing the right things in the right ways makes a path robust, even if it's not the optimal path. And it…
  • When is it Okay to Ask?

    Valeria Maltoni
    16 Apr 2015 | 4:40 am
    You give me way too much credit if you think your potential customers read my blog. You misunderstand and misapply influence and you're giving away your inexperience with new media. Let's be clear, I still like you, I just find it easy to skip over your pitch. Go build your own audience. I wrote here almost five years ago. Plenty of time to build an audience. Check your “ask” -- should you be pitching me? Most of the time the answer is no. You know it because your pitch is easy to ignore. So if your pitches go that way, rethink your approach. Steven Pressfield describes the issue along…
  • Influence is a Side Effect of Interestingness

    Valeria Maltoni
    15 Apr 2015 | 8:20 am
    We listen to people who say and do interesting things. This still leaves the big question of what interesting means. Take for example John Oliver, a comedian who first came to prominence as a cutting-edge political stand up in the UK, with a string of television appearances and sold-out solo shows at the Edinburgh Festival. His HBO show Last Week Tonight has become for many a go to source of amusement -- and a way to get up to speed on what is going on in terms they can understand. Recent popular segments include current hot topics like: Net Neutrality controversy explained simply -- Cable…
  • Culture and Habits

    Valeria Maltoni
    14 Apr 2015 | 3:00 am
    My talk at #dareconfUSA* is focused on making learning a habit to uncover new opportunities. I will be using a personal example of my journey into learning English to illustrate the value of saying yes to new experiences and how to go about it. Mastery takes time, but not necessarily just in a physical sense of managing our time, though that is part of it. It's also about learning to appreciate where we put our energy (that's where our focus falls) and how far into time we project ourselves (where the attention goes.) We tend to see things better in retrospective only after we accept to learn…
 
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • How to Solve 6 Brutal Problems in Google Analytics

    Timothy Gillman
    16 Apr 2015 | 6:00 am
    Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA isn’t perfect. As an expert on both analytics and all things brutality (I’m a big death metal fan) I’d like to call out some of the most frustrating aspects of GA, as well as solutions to work around these obstacles. NOTE: These brutal issues will be listed from the simplest to…
  • Mobile SEO: Should I Be Worried?

    Ian Lurie
    14 Apr 2015 | 4:12 pm
    As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your options: 1. Do you really need mobile? Not every business needs a mobile presence. If you sell algae to isolated paramecium communities, you can fall a bit in the mobile search results and still hit your revenue target. Ask yourself 0 pointsIs your mobile traffic growing?
  • The Coming Mobile SEO End Times

    Ian Lurie
    3 Apr 2015 | 7:51 am
    Whoops. We had one crucial piece of data wrong: Wikipedia.org is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we are here at Portent, we wanted to see how ready the Web really is for this. We’re all doomed. Or at least, 10,000 sites are. We tested 25,000 sites rated as ‘top sites’ by the Majestic Million and Alexa. 10,000 failed: Download a hi-res version Feel free…
  • International SEO Strategy Guide – Plus a Flowchart!

    Kaitlin McMichael
    19 Mar 2015 | 9:36 am
    I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for their international site(s). Ready to get to work? To learn how to use the chart, see the quick guide below the graphic. For further explanation and exploration, check out the link bundle here with a slidedeck & more good stuff from our…
  • Internet Marketing For Asshats

    Ian Lurie
    18 Mar 2015 | 1:34 pm
    Evil is easier! There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This Model Snorting Coke?’ then explain why it’s very unlikely. That way, you get tons of pageviews. All you had to do was destroy someone’s reputation. And yes, that’s marketing.
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    Brian Solis

  • When Hospitality Becomes an Art, It Loses Its Very Soul

    Brian Solis
    20 Apr 2015 | 5:55 am
    The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level. Although way overdue, I’m finally sharing highlights…
  • How Marketers Can Thrive in an Era of Digital Darwinism

    Brian Solis
    15 Apr 2015 | 5:22 am
    While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produceThe Digital Marketing Show. In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences. It’s short (3 minutes) and hopefully helpful… Topic 1: The definition of Generation C and…
  • Habits are the Invisible Architecture of Everyday Life

    Guest Author
    12 Apr 2015 | 4:50 am
    Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits. Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future. If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher. So if we want to change our lives, changing our habits is a great place to start.
  • The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement

    Guest Author
    10 Apr 2015 | 5:43 am
    Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love. TL;DR Summary: Apple Watch will make work easier and more impactful. Through a constrained interface, powerful one-tap actions, and intimate data it will collect, people will be better at their jobs and form new bonds with coworkers previously not possible. There is a widespread myth that a new device will only add more clutter–more noise–to both our work lives and our personal lives. More notifications, more distractions, and…
  • Facebook’s Messenger Becomes a Platform, The Sharing Economy Creates a Shut-in Economy + WTF Indiana – ContextMatters #8

    Brian Solis
    6 Apr 2015 | 5:56 am
    Facebook Messenger Becomes a Platform Following F8, Facebook’s semi-annual developer conference in 2014, I suggested that Facebook was evolving from a social network into a bona fide social ecosystem. In 2015, we can see that Facebook is thinking beyond the unbundling of its popular features but also turning them into independent and connected platforms. Following this year’s F8, Facebook introduced new features for payments within Messenger as well as opening direct lines of communication between users and businesses. Additionally, Facebook opened Messenger to developers to help…
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    The Toad Stool by Alan Wolk

  • Television in 2015: #FutureNOW

    17 Apr 2015 | 6:44 pm
    “It has to start somewhere, It has to start sometime…..What better place than here, what better time than now?” — RAGE AGAINST THE MACHINEWhile many had predicted 2014 to be the year that the Television Industrial Complex imploded, very little actually happened in that regard. But here we are, more than a quarter into 2015 and BOOM!!! We can feel the girders of power beginning to crumble as the television ecosystem as we know it begins a tectonic shift. The Future of TV is happening NOW!RATM’s rallying cry is for the new generation to rise up and take control of the…
  • Waiting For Nielsen

    17 Apr 2015 | 6:16 pm
    In February 2013, it was reported that Nielsen would soon introduce a system for measuring long-form video views on OTT TV devices. The industry, long in search of a universally accepted method to measure digital viewing, breathed a sigh of relief and sat back to wait for Nielsen to announce the new product’s launch date.It’s now April 2015, and we’re still waiting.This delay has led to a serious case of arrested development for TV Everywhere, as well as the advertising that runs on it. This is unfortunate as consumer demand for the sort of quantum viewing experience that TV Everywhere…
  • Is HBO Now The Canary In The Coal Mine?

    17 Apr 2015 | 6:11 pm
    HBO Now launched yesterday and it could be the meteor that kills the industry’s dinosaurs, the biggest disaster since Ishtar, or anything in between. The trick — and it is no easy task — will be to convince cordless 20somethings to stop using their parents HBO Go passwords and spend $15/month for the new service instead.That’s a big ask.To begin with, HBO doesn’t have all that much “must-see” programming: Girls is over, so it’s Game of Thrones, Silicon Valley andJohn Oliver. They’ve got a passel of movies, good and bad, a couple of buzzed about documentaries (the one…
  • Rounding Up NAB

    17 Apr 2015 | 5:59 pm
    While it’s easy to dismiss NAB as Nerdy And Boring, it’s worth remembering that unlike CES, it’s flashier cousin, NAB is meant for television engineers and production staff. Hence the seeming overemphasis on dollies and lenses.There wasn’t a whole lot new coming out of this year’s show as much as a confirmation that last year’s trends (4K, the explosion of video content) have become this year’s tried and true.One trend that’s becoming far more mainstream is drone cameras, and the introduction of two high-quality, consumer-priced drone cameras, 3DR’ s…
  • It's Always The Ones You Don't Expect

    28 Mar 2015 | 12:48 pm
    Originally published at TDG Research on March 26, 2015The current explosion of OTT TV services has fixated both industry and popular media, with renewed cries of “Television as we know it is dead.” It’s an obsession I find to be misplaced. If anything is going to change the way we watch television and make OTT TV happen, it will be the TV Everywhere (TVE) apps deployed by the MVPDs –- that is, operator TVE apps.This may sound counterintuitive, given the rash of recent activity around standalone network apps and skinny bundles, but remember that most revolutions happen from…
 
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    Servant of Chaos

  • By the Numbers: Facebook in Australia

    Gavin Heaton
    19 Apr 2015 | 5:33 pm
    No doubt you’ve seen them huddling around the bottoms of buildings, near the entrances and exits. On the benches and in the cafes. Their eyes are downcast, their heads bent, shoulders hunched. A decade ago you’d be right to think that these people were spending their morning or afternoon break smoking. These days, the crowds are revolutionaries. But they are not “card carrying” – their weapon of choice is the smartphone – and every status update, share and connection is laying waste to the traditional models of business, networking, socialising and culture. In fact, these changes…
  • Australian Social Media Cheat Sheet

    Gavin Heaton
    14 Apr 2015 | 6:53 pm
    Detailed statistics and information on social media in Australia continues to be a challenge. While there are pockets of data here and there – we rarely see a side-by-side comparison of user data and benchmarking information. So it is great to see this cheat sheet available. Shared by the folks from Reinventure (over on LinkedIn), it compiles (mostly) Australian data from Facebook, YouTube, Instagram, LinkedIn and Twitter – with Pinterest data pulled from global data. The infographic provides some great high level stats, pros and cons for each of the platforms and some useful comparison…
  • Decyphering Bitcoin and the Blockchain

    Gavin Heaton
    12 Apr 2015 | 4:47 pm
    No doubt you’ll have heard about Bitcoin by now. It’s that disruptive technology that is keeping Financial Services CEOs awake at night. JP Morgan CEO, Jamie Dimon, in his annual letter to shareholders warned investors and the banking industry that “Silicon Valley is coming” – suggesting that there are hundreds of startups focusing on the financial services technology space (“fintech”) and that traditional banking will need to double down on its innovation efforts. [Startups] … are very good at reducing the ‘pain points’ in that they can make loans in minutes,…
  • Why Digital Disruption Sneaks Up On You

    Gavin Heaton
    8 Apr 2015 | 1:50 am
    Digital disruption is a popular theme in any business discussion. No matter whether I am speaking with technology companies, startups, industrial product manufacturers, professional service firms or pharmaceutical companies, eventually the topic arises. But it is hardly ever a direct conversation. More often than not, we approach “disruption” from the side. You see, when we think of disruption we are thinking of some big change that temporarily suspends the way that we work – forcing us to change. But digital disruption doesn’t necessarily work this way. It’s more like wave after…
  • The Thought Leader Journey

    Gavin Heaton
    29 Mar 2015 | 1:00 pm
    Up until recently, I have rarely listened to podcasts. They just did not seem to work for me. I didn’t have the regularity of travel or the time to focus. But podcasting seems to be riding a wave of new popularity – and an explosion in the type and number of podcasts combined with easy to use apps has seen me start to change my ways. And with an interest in supporting people and businesses I know, I started with some local casts – Trevor Young’s Reputation Revolution podcast and Mark Pesce’s This Week in Startups Australia. Trevor’s podcast investigates personal branding and…
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    Web Strategy by Jeremiah

  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
  • Meet the Empowered People

    jeremiah_owyang
    9 Apr 2015 | 5:48 am
    They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? Who gave those powers to them? What are they going to do together?” I’ll be glad answer that. They are powerful. They have new powers, and you can see a collection of stats, that enable them the ability to get all the information they need about you in real time using social networks, mobile devices, and the internet.
  • 8 Brands Using the Collaborative Economy to Market with the Crowd

    jeremiah_owyang
    2 Apr 2015 | 6:22 am
    It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make…
  • How Investors are Sharing their Money into the Collaborative Economy

    jeremiah_owyang
    17 Mar 2015 | 6:29 am
    The raw data for this article is available in a publicly-shared database in this Google Sheet, which you can access to see additional details. VCs, investors, and banks have increased their bets on the Sharing/ Collaborative Economy in greater amounts than ever before. The Collaborative Economy is an economic model that uses commonly available technologies to enable people to get what they need from each other. You’ve likely heard of the sharing economy, crowdfunding, P2P lending, the Maker Movement and cryptocurrencies. Each of these is a part of this emerging economy. I’ve met with many…
  • How the Technology of the Collaborative Economy all Works Together

    jeremiah_owyang
    1 Mar 2015 | 6:52 am
    If you’ve used Uber, Lyft, Airbnb, oDesk, Kickstarter, or Lending Club, you’ve participated in the Collaborative Economy, ever wondered what’s powering it behind the shiny user interface on the app? The Collaborative Economy is an economic model in which people use commonly available technologies to get what they need from each other. To put some stats on how large the startup ecosystem of companies in this space is, here’s some facts: The Mesh Directory is tracking well over 9,000 startups in this market. These startups are in twelve industries as documented on the Honeycomb…
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    Drew's Marketing Minute

  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • The difference between mass and banality

    Seth Godin
    20 Apr 2015 | 2:48 am
    Something doesn't have to be trite and dreadful to be popular, but often, popular things get this way. In the 1980s, most of the cars made by General Motors were mediocre, unmemorable and poorly designed. They were also quite popular. By racing to the bottom, GM defended market share but ended up crippling themselves for generations. Hot Wheels, Spaldinis and the original Monopoly game are classic toys, Platonic ideals of good design and idiosyncratic thought. On the other hand, the hyped toys of the moment fade away fast, because they're designed to shortcut straight to the lowest common…
  • Seen, heard, gotten, changed

    Seth Godin
    19 Apr 2015 | 2:00 am
    Most of the news/advice/insight you run into is merely seen. You might acknowledge that something is happening, that something might work, that a new technique is surfacing. Sometimes, if you work at it, you actually hear what's being said. You engage with the idea and actively roll it around, considering it from a few angles. But rarely, too rarely, we actually get what's going on, we understand it well enough to embrace it (or reject it). Well enough to teach it. And maybe that leads to a productive change. It's not clear to me that more stuff seen leads to more ideas gotten and more action…
  • "What have you got?"

    Seth Godin
    18 Apr 2015 | 2:42 am
    The wrong answer to this question is often, "what do you need?" When someone asks what you have to offer, when they ask for a menu or a price list or some indication of what they can choose from, it's tempting to ask what they want, because maybe, just maybe, you'll figure out how to make that for them. When you act like a short-order cook at a diner, people rarely ask you for something interesting. Instead of trying to figure out what will get us picked, we might figure out if there's a way we can sell people on dreaming about what we have instead.        
  • What if you stopped?

    Seth Godin
    17 Apr 2015 | 1:44 am
    What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that's not my question... what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped showing up, if you stopped selling them something, would they miss you if you were gone? If the airline went away, we'd just find another airline. If the cookie cutter politician went away, we'd just vote for someone else. If the typical life insurance agent... Does it matter if it's you doing the work?
  • I am 'anti-business', you might be too

    Seth Godin
    16 Apr 2015 | 2:00 am
    A hundred and fifty years ago, when people finally began organizing to eliminate child labor in American factories, they were called anti-business. There was no way, the owners complained, that they could make a living if they couldn’t employ ultra-cheap labor. In retrospect, I think businesses are glad that kids go to school--educated workers make better consumers (and citizens). Fifty years ago, when people realized how much damage was being done by factories poisoning our rivers, those supporting the regulations to clean up the water supply were called anti-business. Companies argued…
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    Greg Verdino's Marketing Blog

  • Disruption: Hack Yourself or Get Cut Down

    Ian Patterson
    20 Apr 2015 | 4:19 pm
    Last week, my friend and ace digital thinker Ian Patterson shared his story about introducing agility into his business. Today, he’s back to tell another firsthand tale, and this one is all about what it takes to turn disruption to your advantage — even if you’re a traditional company. Especially if you’re a traditional company. Read on for Day Two of Ian’s Five Days Delivering Digital Transformation series. Day Two Most sensible people understand that the Internet represents both opportunity and risk, blessing and curse, pleasure and pain. For me, this duality…
  • Agility: Why Digital Demands a New Way to Work

    Ian Patterson
    14 Apr 2015 | 12:56 pm
    Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk?   My friend, fellow digital strategist, and sometime collaborator Ian Patterson has kindly offered to write about ‘the walk’ in a series of five posts that record his own experience working client-side for Five Days Delivering Digital Transformation. The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case…
  • #justaddinnovation

    Greg
    8 Apr 2015 | 1:58 pm
    Great innovations come not only from inventing something truly new, but also from combining two or more things that already exist today in interesting new ways to create something the world hasn’t seen before. Take one singer/actress add one world class drum corps, and out comes a reimagined version of a Martin Garrix/Usher song at the intersection of pop and marching music — with a video shot by drones (because, why not) and produced at internet speed, of course. For more, watch the making of…
  • What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing

    Greg
    3 Apr 2015 | 11:42 am
    When Amazon announced Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. Amazon quickly assured folks that the company wasn’t fooling, that Dash is indeed a real Internet of Things invention.   Whether or not Dash itself proves to be a success remains to be seen. But what is clear is that devices…
  • Join Me at Brand ManageCamp 2015

    Greg
    26 Mar 2015 | 12:27 pm
    I’m excited to announce that I’ll be taking the stage at Brand ManageCamp for the third time on October 2nd — and I’m hoping to see you there. If you’re not already familiar with this event, it might be enough to know that BMC has been listed by one Forbes.com columnist as a must-attend conference for anyone looking to stay ahead of the trends shaping the future of marketing. If that’s not enough, you might be swayed by this year’s all star line-up that, aside from yours truly, includes unmarketer Scott Stratten, relationship returner Ted Rubin,…
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    Find and Convert » Optimize This

  • The B2B Digital Marketing Journey

    Bernie Borges
    16 Apr 2015 | 6:41 pm
    The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase. The post The B2B Digital Marketing Journey appeared first on Find and Convert.
  • 5 Take Aways from Social Media Marketing World 2015

    Bernie Borges
    29 Mar 2015 | 7:21 pm
    In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways from this amazing conference. The post 5 Take Aways from Social Media Marketing World 2015 appeared first on Find and Convert.
  • Google Mobile Search Draws Line in the Sand

    Bernie Borges
    21 Mar 2015 | 6:32 am
    Marketers are all a-buzz about the announcement by Google that a new algorithm update to go live April 21, 2015 will favor mobile friendly websites in mobile search results. All B2B marketers should be prepared. Discover how. The post Google Mobile Search Draws Line in the Sand appeared first on Find and Convert.
  • Why Social Fluency Should Be Required in the C-Suite

    Bernie Borges
    11 Feb 2015 | 1:36 pm
    Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all? The post Why Social Fluency Should Be Required in the C-Suite appeared first on Find and Convert.
  • Social Selling Tips from the Pros

    Bernie Borges
    3 Feb 2015 | 3:34 am
    These social selling pros have packed a ton of actionable take-aways in these podcasts. What's your favorite take-away? The post Social Selling Tips from the Pros appeared first on Find and Convert.
 
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    Direct Marketing Observations

  • What’s the Sweet Spot for Content Marketing?

    marc meyer
    17 Apr 2015 | 8:31 am
    It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. We don’t really. We have an idea but as the sophistication of our digital world becomes more…
  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
  • The Content Paradigm Shift

    marc meyer
    17 Mar 2015 | 8:55 am
    I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. In the hopes…
  • Why is the Customer Experience so Hard to Deliver On?

    marc meyer
    16 Mar 2015 | 9:11 am
    You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what has happened up to this point didn’t matter or was not a quality experience. I guess, what I want to know is, what have I been getting all of these years? You might want to say this out loud: “Companies just now, are starting to actually care and do something…
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    Latest solar news

  • Reasons Why Solar Energy Is The Answer

    admin
    20 Apr 2015 | 10:53 am
    Now, if you do not know or have not heard of solar energy and its potential, then you must be living under a rock somewhere. Our long-standing provider of heat and light, the sun, where solar energy is coming from. This seemingly endless power source was considered by past civilizations and worshiped as a God too. That’s all for a good reason too. The sun gives us endless opportunities to use his immense power for the benefit of mankind. Every day, we can count on one thing and that is the setting and rising of the sun at sunrise and sunset. The sun sends reliable solar energy at the…
  • Make Your Business Ready for an Electricity Blackout

    admin
    20 Apr 2015 | 5:26 am
    30 years ago, everyone hopes the world are increasingly sophisticated and politically stable. Today it seems that there have been many technological advances, but the power supply is uncertain. This is partly due to the dynamics of the world have presented us with an oil supply much more destabilized and governments have an interest in increasing taxes on energy and no water because there is a severe lack of resources but to feed their habits constantly increasing. A strategy for all small businesses to consider when you own your home or intends to stay in place for the next 10 years or…
  • Ways To Make Your Home More Energy Efficient

    admin
    19 Apr 2015 | 11:32 am
    Keep your energy bills can be a challenge, especially in the winter months. However, there are many things you can do to make your home more energy efficient, reduce costs and help the environment in the process. Some of these tips require initial capital, but reducing your energy bills will more than make up for it in the future. Generate your own energy The installation of solar panels or small wind turbine on the roof can allow generate their own electricity. Depending on conditions, could generate all the power you need to run your home, significantly reducing their energy bills to zero.
  • The Basics and Benefits of Solar Pool Heating

    admin
    19 Apr 2015 | 3:35 am
    Solar pool heater can help reduce the cost of maintaining a backyard pool. Instead of using the traditional mechanical system, you can harness energy from the sun to keep the comfortable water for her family. How Does It Work To increase the temperatureof H2O with a swimming pool solar heating system, equipment pump water through a special filter in hot water collector. This device is mounted directly on a roof where the sun is always in the summer. Small tubes extending through the manifold, and passes through the water being heated by the sun. After raising the temperature, the return pipes…
  • It’s All Regarding Solar Power Info

    admin
    18 Apr 2015 | 1:07 pm
    Solar panels are the most dominant manifestation of renewable energy available in the market today. You can use them to generate heat, electricity and indoor and outdoor lighting. Solar energy has been tested for human use for centuries. Due to space exploration and urgency of process energy, technology has progressed beyond all expectations in a very short period of time. Although there is still a striking separation of a world entirely by solar energy, we can now see how renewable energy technologies can help us more quickly. Energy from the sun The sun, a particular source of renewable…
 
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    Occam's Razor by Avinash Kaushik

  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
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    SuccessWorks

  • Want to Create Irresistible Content? Be Sure to Do This First!

    Pam Foster
    15 Apr 2015 | 9:00 pm
    Make your SEO content positively irresistible with this technique! Let’s say you’re about to start a new SEO copywriting project, and as always, your mission is to write appealing sales copy that turns site visitors into customers. Sure, you’ve worked on a creative brief with your client (or in-house team). Plus you’ve poured over company brochures, existing content, trade show materials and other helpful information. And yes, you’ve had meetings with the marketing manager, creative director or web team. That’s all great for getting ready to write excellent…
  • Should You Change Your Copy? These 3 Tools Will Help You Decide

    Heather Lloyd-Martin
    8 Apr 2015 | 8:30 pm
    There are some times when we’re a little too in love with our own copy. As a consultant, I’ve had to gently tell clients why their baby (their site copy) is ugly. Some nod and tell me that they already know. Others are amazed I’d feel that way. Their website could have the most boring B2B content in the world and I’d still hear, “It can’t be that bad. Can’t you just fix it up?” No. No I can’t. Whether you work in-house or freelance, you’ve probably faced the same situation. The challenge is, sometimes clients don’t listen to…
  • Are You A Content Strategist or an SEO Copywriter?

    Heather Lloyd-Martin
    1 Apr 2015 | 10:30 pm
    Hmm, maybe I’m an SEO content strategist after all! Are you undervaluing your work — and selling yourself short? I’ve talked to many freelance and in-house copywriters who claim that they’re “just” a writer. Sure, most of their time is spent writing copy. But they’re also setting the editorial calendar, using tools like BuzzSumo to find new topic ideas and even explaining Google’s latest updates to their clients or team members. To me, it sounds like these writers made the leap from “writer” to “SEO content…
  • The C-Word And Why Content Isn’t King

    Heather Lloyd-Martin
    25 Mar 2015 | 8:30 pm
    You know what I’m tired of hearing? The oft-repeated mantra “content is king.” “But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.” True. But I think the mantra “content is king” has done more harm than good. Why? Even in today’s brave new Google world, some people still believe that it’s the quantity of the content – not the quality – that’s important. The primary goal of content is to help a site…
  • Talking International SEO with Gabriella Sannino

    Laura Crest
    18 Mar 2015 | 9:00 pm
    For international SEO, think globally but write locally!   If you’re at all familiar with international SEO, then you’re most likely familiar with Gabriella Sannino. Gabriella is the owner of Level 343, an international marketing and SEO agency based in San Francisco. She has worked in marketing and multi media for over 20 years, starting out as a Web developer in 1994 when she founded Level 343. In the ensuing years Gabriella donned many hats, including research and development specialist, brand strategist, and creative director before deciding to specialize in international…
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • 4 Marketing Lessons From the Creator Movement

    Nick Robinson
    20 Apr 2015 | 6:00 am
    If you haven’t noticed, the creators movement is in full swing, with new developments from YouTube, Snapchat, Vessel, and more. With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. There are many lessons that marketers can learn about the new class of creators. We can certainly learn a lot about the type of content that is created, interacting with a community, and monetizing attention. For me, it…
  • How Big Brands Get Permission to Use UGC

    Jay Baer
    20 Apr 2015 | 5:00 am
    Tweetable MomentsWe do so much talking. I don’t think listening is as big of a piece anymore, but it’s so important.jwsteiertTweet This Creating a Better Customer Experience Jon Steiert knows a lot about cats and dogs. As he should, since he works at Pet360, a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. Beginning as PetFoodDirect.com in 1997, it was the first pet e-commerce site. In 2010, the CEO realized there was a content gap and acquired PetMD.com. Then, last year, PetSmart acquired…
  • 3 Ways People-Powered Marketing Can Make Your Brand Stronger

    Mark Yeager
    17 Apr 2015 | 6:00 am
    When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. In marketing, we focus much of our time around gaining exposure, attracting new customers, and providing resources to existing customers. Thought leadership (or people-powered marketing, as some like to call it) can cross all…
  • 4 Tips for Sharing Videos On Facebook

    Kylie Jane Wakefield
    16 Apr 2015 | 5:00 am
    Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the site. While it’s important for brands to make use of various types of marketing channels,…
  • How a High-End Brand Uses Cinemagraphs and Storytelling

    Jessica Gioglio
    16 Apr 2015 | 4:00 am
    Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers. Image via Stuart Weitzman While cinemagraphs aren’t exactly new, they are exciting to advertisers because of their format: a GIF/video hybrid where one element of the image plays in a never-ending loop, resulting in constant…
 
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    Blog

  • 40+ Blogs Inbound Marketers Should Be Following

    16 Apr 2015 | 6:23 am
    My daily mantra as an inbound marketer: stay focused, be passionate. 
  • What’s the Future of Storytelling?

    14 Apr 2015 | 6:03 am
    In a Manhattan parlor, 500 people lined up, quarters in hand, to peek inside Thomas Edison’s moving picture machine, the Kinetoscope. It was April 1894—and the event marked the opening of the first commercial motion picture house. What followed was a media evolution unlike any seen before.
  • Mobile Marketing Musts: How to Mobilize Your Brand in 3 Easy Steps

    9 Apr 2015 | 11:04 am
    Below is a guest post by John Wieber (@johnwieber). John is Partner at WebMoves. He has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online. You can reach John on Twitter (@webmoves_net), LinkedIn or Google+. 
  • Message Not Received: Q&A With Phil Simon

    7 Apr 2015 | 5:15 am
    Business professionals are drowning in data, and we receive more emails, notifications and requests than ever before. With all this noise demanding our attention, how can we focus on what really matters to our business? For answers, we turned to Phil Simon (@philsimon), friend, keynote speaker and author of Message Not Received (Wiley, 2015). The new book outlines how professionals and organizations can communicate more effectively and increase efficiency through simpler language and new technologies. Read on for insights on why business communication is broken, and how we can…
  • From Zero to Hero: How to Hack Your Company’s Growth

    31 Mar 2015 | 7:49 am
    Dropbox. LinkedIn. Microsoft. What do these companies have in common? They all employ growth-hacking techniques to drive success. Meaning, they run continual marketing and product experiments with scalable growth as the core objective—all along learning and applying new strategies to expand the business. But how do you do it? In the SXSW 2015 session, “Secrets of Growth Hacking: From Zero to $50 Million,” growth hackers Sean Ellis (@SeanEllis) and Tammy Camp (@TammyCamp) provided their first-hand experiences.
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Write Better Marketing Messages by Thinking Like a Journalist

    Susan Gunelius
    13 Apr 2015 | 7:00 am
    While copywriting is very different from journalism, the research behind the process is very similar. Before you begin writing copy, you need to understand your goals and the benefits of your products in order to create a compelling, actionable message. For example, don’t just use your own opinion to identify the best features and benefits of your product. Those features and benefits might not be the most important ones to your customers depending on where, when and what you’re advertising. To ensure the benefits you communicate in your marketing messages are the most effective,…
  • 10 Ways to Quantify Your Differentiators

    Susan Gunelius
    2 Apr 2015 | 3:46 pm
    If you can quantify the differences between your product and your competitors’ products, you’ve hit the jackpot. For example, if your competitor only offers a one-year guarantee on its product, but you offer a five-year guarantee, shout it to the world in your copy! Gather Your Quantifiable Evidence To quantify your differentiators, you first need to gather your data. Nothing helps draw attention to the differences between products better than hard numbers, so do your research and create a list of the differences between you and your competitors. For each difference that you can…
  • Which Comes First in Marketing – Words or Design?

    Susan Gunelius
    17 Mar 2015 | 10:33 am
    Ask a copywriter which comes first—words or design. Next, ask a graphic designer or web designer which comes first—words or design. Don’t be surprised if you get two different answers. In general (because there are always exceptions), your words should come first and design second. That’s because your copy is your message. While a design might capture your target audience’s attention and help important points stand out, it’s your copy that will drive them to action and persuade them to buy your product or service. The Relationship between Words and Design…
  • Are You Breaking the First Tenet of Marketing?

    Susan Gunelius
    1 Jun 2014 | 5:05 pm
    The first tenet of marketing applies to all aspects of marketing—from copywriting to branding and everything else you can think of. It’s a simple rule, but it’s amazing how many businesses and marketers break it every day. The first tenet of marketing says that your business, product or service is far less important than its ability to fulfill your customers’ needs. In other words, no one cares about you. All they care about is how your business, brand, product, or service can help them, make their lives easier, make their lives better, and so on. They want to know…
  • How to Build Your Small Business Brand with Social Media

    Susan Gunelius
    21 Mar 2014 | 6:05 am
    Recently, I was invited to appear in a podcast for Kimco Realty about using social media to build small business brands. Click here to listen to the full interview. During the interview, we covered a lot of topics related to branding and social media marketing. In just over 23 minutes, we discussed everything from optimizing your social media presence to leveraging social media to drive foot traffic to brick-and-mortar locations. Here is a list of some highlights from the interview: How small business owners can decide if they should build their personal brands or business brands on social…
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    Social Media Explorer

  • To High Performers Everywhere

    Tracey Parsons
    14 Apr 2015 | 3:00 am
    Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy!  So to the High Performers out there, take solace, there is a place for you where your brand of magic making is rewarded. You just…
  • Fix Your Broken-Record Content Strategy

    Tracey Parsons
    7 Apr 2015 | 3:00 am
    Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And…
  • A Parting Gift: 17 Truths For Business And Life

    Danielle Terreri
    3 Apr 2015 | 3:00 am
    In an unorthodox move, I (blog editor) am taking a moment to preface Danielle’s post. Today is the last day that she will be haunting the virtual halls here at SME Digital. Though we are selfishly sad to see her go, we are thrilled to watch her continue to grow and spread her wings. She has made a lasting impact on our team, our clients, and our culture. To sum it up, she’s amazing and a total, total rock star. We are honored that she has grown with us and that we now get to share her with the rest of you. Danielle, I will always consider you a dear, dear friend, and I cannot…
  • The Emancipation of Corporate Culture

    Suzanne Coblentz
    1 Apr 2015 | 3:00 am
    Working virtually and having virtual access to your office is becoming increasingly common in today’s workforce. Even the federal government has some options available for virtual employees. The benefits and drawbacks of working outside of a traditional office space is well-chartered blog territory. What is often missing from the conversation is what it takes to build and sustain a corporate culture of Zappos proportions with an entirely virtual team. At SME Digital, we have up-leveled working virtually, beyond simply a job that allows you to work out of your home (or local Starbucks) to a…
  • The only four metrics that matter

    Tracey Parsons
    31 Mar 2015 | 3:00 am
    Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put…
 
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    Rex Hammock's RexBlog.com

  • A Lynda.com Lesson: The value of content to a business is more than its role in marketing

    Rex Hammock
    17 Apr 2015 | 8:47 am
    (Via the Hammock.com Idea Email) Lynda.com, a company started by a woman actually named Lynda (unlike, say, Mavis Beacon) who is now in her 60s, became a $1.5 billion business unicorn by teaching people who are customers of other companies how to use the products and services made and sold by those other companies. Continue reading on Hammock.com (…) Related posts: Content That Works: The two kinds of online content that matter most to business customers The “content” business Focus on Content Marketing Mission, Not Methods
  • John Oliver Hates April Fools Day as Much as I Do

    Rex Hammock
    31 Mar 2015 | 12:09 pm
    The 12 people who read this blog know how much I don’t like April 1 on the internet. It’s the day when people who aren’t funny on the internet try hard to pretend they are funny on the internet. What results is me using a term one rarely hears except to describe humor on April Fools Day: ham-handed. The saddest example of this was in the early days of TechCrunch when each year, the day would start with some news item about one company purchasing another company for some reason that made no sense. As a different version of that same “prank” appeared in…
  • Places Willie Nelson has Sung About While on the Road Again

    Rex Hammock
    21 Mar 2015 | 9:01 am
    Willie Nelson has recorded songs about six of the eight Metropolitan Statistical Areas (MSAs) I’ve lived in. Missing: Washington, DC and the small town I lived in until age five. The following two graphics are via the Atlantic’s CityLab.com, which also provides a Spotify playlist that will allow you to hear  most of the citified songs Willie Nelson recorded while rambling around the country. Click/tap either graphic to enlarge them: Related posts: In the words of Patsy Cline & Willie Nelson, “Crazy” The hee-haw hit parade Full-nelson hammerlock web-to-print…
  • On Gigaom

    Rex Hammock
    10 Mar 2015 | 8:43 am
    On first glance. the front page of the influential tech news site, Gigaom, appears like yesterday was merely another day at the office: Coverage of the Apple Watch announcement, coverage of the upcoming SXSW Interactive. But then, in what appeared on Twitter to be a surprise to even its employees, Gigaom ceased operations with a post on its front page saying this: Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We…
  • Remembering Marissa Mayer’s 41 Shades of Blue

    Rex Hammock
    8 Mar 2015 | 7:10 am
    The following is from the current Ideal Email from Hammock Inc. Read the entire idea post here: You Can’t Control How Others See 50 Shades of Blue. Years ago, while Marissa Mayer was still at Google, an article appeared in the New York Times about the way she tested 41 shades of blue to decide which to use in a navigation bar. Many people still use that as a benchmark for the lengths a marketer should go to make sure something works. But there’s a “rest of the story” to the 41 shades test, as shared by Douglas Bowman, Google’s first visual designer. When he left Google to become…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • Responsive Web Design is Now Necessary to Succeed

    Courtney, Member Support Manager
    16 Apr 2015 | 7:15 am
    If Your Links Aren’t Mobile-Friendly, They’ll Soon Drop Off of the Radar! In an era where a large portion of web traffic comes from mobile devices, it’s no longer recommend to optimize your links for mobile traffic, it’s essential your website is designed to support traffic from a variety of devices with a multitude of screen sizes. Previously, mobile-friendly web pages were encouraged and could help your ranking. However, now, if you choose not to make your website responsive, it could actually hurt your ranking. Mobile-Friendless As a Ranking Signal – Time is Ticking Google…
  • Did You Know Your Articles Are 100% Mobile-Friendly?

    Courtney, Member Support Manager
    10 Apr 2015 | 8:15 am
    Access EzineArticles Content on Any Device and it Will Display Beautifully! We’re proud to say, EzineArticles.com has provided 100% responsive web design for over a year. In other words, regardless of what device is used to open your articles published on our site, the screen size and display is automatically adjusted to create an optimal viewing experience for the reader. We did this so your articles look great on a desktop computer, smartphone, tablet, or other device. Users can easily read your content from their smartphone just as well as they could read it from their large computer…
  • New Places to Generate Article Ideas

    Courtney, Member Support Manager
    1 Apr 2015 | 7:20 am
    Bust Out Your Creativity in the Strangest Places! UPDATED April 2, 2015 (see bottom of the post). Writer’s block is very real, folks! You can clear your schedule, set up the perfect environment for your ideas to flow, relax and begin writing. Then it hits you … you’re completely out of ideas! You’re squinting more than writing, forcing your creativity to reveal itself. Many times it’s not that you’re out of ideas, it’s that you’ve been sticking to your usual routine and your creativity tank is on empty. Stop and think about the strategies you’ve used to generate new…
  • Top 10 Ways to Improve Your Squeeze Page

    Courtney, Member Support Manager
    18 Mar 2015 | 9:20 am
    If it Looks Too Good to be True, Readers Will NOT Enter Their Information! When the term “squeeze page” comes to mind, it should represent a page where you’re squeezing the best information about your services on one page. It shouldn’t be a teaser page that’s thrown together with little content simply to entice people to share their email address. Sometimes, even when you have an amazing collection of quality content and products for your readers, it may still seem difficult to get their attention, let alone their trust to share personal information. That’s why you need to make…
  • Article Writing and Branding: Best Practices When Discussing a Brand

    Courtney, Member Support Manager
    3 Mar 2015 | 8:46 am
    Follow These Guidelines to Deliver Brand-Specific Content! Do you write product reviews or discuss brands in your articles? If you do, it’s key the content is EXCLUSIVE to the brand that’s mentioned. Why? If a person searches for information about a certain brand and they come across generic content that could apply to multiple brands, the reader is left with a poor experience. For the author, it means they won’t find value in your content or click through to your link. For that reason, it’s crucial your content is high quality, informative and specific to all brands that are…
 
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    Jeff Korhan

  • Business Leadership: Moving from Connections to Relationships

    Jeff Korhan
    17 Apr 2015 | 1:30 am
    This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he is not only a master of the spoken and written word, but a fountain of ideas for growing your business. Our Featured Guest: Mark Sanborn Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to…
  • Nurture Marketing: How to Be Remembered When Buyers are Ready

    Jeff Korhan
    10 Apr 2015 | 2:27 pm
    This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably learn some new terms, such as journey mapping and omni-channel marketing. More important is that you will learn how use them to strategically deliver the right content at the right time so that your company is…
  • Small Business Taxes: How to Pay the Right Amount

    Jeff Korhan
    3 Apr 2015 | 1:50 am
    This is Episode 35 of This Old New Business weekly business podcast with Jeff Korhan. Paying taxes is one of the unavoidable responsibilities that every small business owner shares, and it turns out that the challenges involved are often the same, regardless of the industry. In this episode Barbara Weltman offers guidance and better practices developed from decades of work focused on helping companies manage their small business taxes, so they can maximize the profits they keep. Our Featured Guest: Barbara Weltman Barbara Weltman is an attorney and a nationally recognized expert in…
  • How to Tell Your Business Story

    Jeff Korhan
    2 Apr 2015 | 1:17 am
    I’m often asked how one should go about telling their business story. There is often confusion about whether the story should be about the business and what it does, or about the customer and how they are served by the business. To show you how this works I’m going to break down and reconstruct a one­minute video story that you probably already know if you watched the the Budweiser commercial during the 2015 Super Bowl. To refresh your memory, click on this link. Just remember to come back here for the analysis. Guide Your Customer on Their Journey Years ago I attended a one-­day…
  • Social Selling Tips: Converting Trust into Profits

    speaker
    27 Mar 2015 | 1:30 am
    This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. You may wish to give it a listen if you have not already, but you will still be able to follow along if you choose not to. I promise these tips will prove invaluable for achieving mutually beneficial outcomes for you and your buyer, regardless of whether you are selling…
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    Sparksheet

  • The News Social Network: Q&A With De Correspondent’s Rob Wijnberg

    Sophie Woodrooffe
    13 Apr 2015 | 11:42 am
    Q: After your record-setting Kickstarter campaign, media critic Jay Rosen tweeted: “That’s it. I’m declaring De Correspondent the most interesting journalism start-up I have read about in 2013.” Why is De Correspondent so interesting? That’s a question for Jay Rosen! There are few things that are fundamental to what makes us different. Most importantly, we try to redefine the idea of newsworthiness. Most news outlets have the same idea of what is considered news. News is always about exceptions, it’s always about what happens today. We try to make news about the things…
  • Looking Back on Mad Men

    Jeff Swystun
    7 Apr 2015 | 12:55 pm
    Photo via AMCTV In 2007, I was new to DDB having been hired as Chief Communications Officer at the storied agency. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline. Fast-forward eight years and I am happy to say that DDB faired the best in the quippy portrayals of Madison Avenue agencies (poor McCann!). I would have watched and been loyal to the show…
  • Five Truths About B2B Influencer Marketing

    Joe Griffin
    1 Apr 2015 | 8:41 am
    Image by nunodantas via Flickr. When there were only a handful of social platforms and fewer people jockeying for online authority, all a clever B2B brand marketer had to do was write really well on one topic. From my experience, today niche appeal doesn’t cut it. For a B2B brand to be relevant in today’s content marketing landscape, you need to be followed, fanned and adored by lots of people from lots of places. You need to be genuinely popular. You need to be a rock star. Unfortunately, chances are your own potential to rock the masses is limited – you’re busy running a company,…
  • Five Key Lessons from SXSW 2015

    Jonathan Gilbert
    31 Mar 2015 | 8:39 am
    Somewhere beyond Jessica Alba’s bob coif and Kelis’s food truck, there was a conference held at SXSW 2015. The Interactive section of the festival had swarms of marketers, digital entrepreneurs and content developers gathering at every hotel banquet hall in the city (and their adjacent bars) to learn from each other and the leaders in their industry. Sparksheet’s reporters were on the ground, picking up the latest trends in media platforms, digital market and content distribution. Here are the top five things they learned: Photo by Geoff Livingston via Flickr. Lesson #1: Video killed…
  • Why Brands are Flirting with Private Messaging Apps

    Richard Francella
    25 Mar 2015 | 9:46 am
    Private messaging apps are on the rise and while this may be worrying mobile operators, brand marketers are seeing this as an opportunity to connect. One of the first forms of “private” communications. Image by Internet Archive Book Images via Flickr In 2012 private messaging apps cost mobile operators an estimated $23 billion, reports Parmy Olson at the Guardian, and they are beginning to threaten social networking sites. A study by ad measurement firm, Flurry, reported that private messaging app use grew worldwide by 103 percent in 2014. The apps provide a low-cost means of…
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    contentmasteryguide.com

  • How Experts Help You Market Your Business

    Linda Dessau
    8 Apr 2015 | 6:49 am
    © sepy – Fotolia.com Content Marketing World is a premiere conference that takes place in Cleveland every September. As part of their own marketing for the event, Content Marketing Institute hosts a weekly Twitter chat (#CMWorld) featuring speakers and topics from the conference. Guess who was the featured guest on March 24, 2015? I was invited to share about incorporating subject matter experts into your content marketing efforts. This was a natural extension of my blog post for Content Marketing Institute about ghost blogging. Here are the eight topics we covered: Q1: How do you go…
  • Is This a Better Way to Engage Your Blog Visitors?

    Linda Dessau
    3 Apr 2015 | 5:00 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. In a recent consultation session, my client asked what I thought of the comments section of her blog. Unlike the typical display of public comments, she provides a simple contact form that sends the message directly to her via email. At first I wasn’t sure if I would endorse this method, because it was just so different from how most blogs interact with visitors. It definitely went against the original purpose of blogging. But when I thought more about it, I realized that a…
  • How to Balance Blog Research and Writing Time

    Linda Dessau
    31 Mar 2015 | 6:56 am
    © Monkey Business – Fotolia.com In a recent SteamFeed interview, Darin L. Hammond wrote that research strengthens the quality of your blog posts because it “shows your readers that you have done your homework, you thoroughly understand the topic, and you are writing something new in the context of the information already written.” Aside from the research tips he generously shared on SteamFeed, I wanted to know how Darin structures his research time to keep himself from falling down any rabbit holes or losing focus on his writing. Here are his research productivity secrets: “Given…
  • Read and Listen – Content Marketing Mistakes and Blogging Basics

    Linda Dessau
    24 Mar 2015 | 9:36 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. © momius – Fotolia.com Business blogging is a marketing tool that relies on effective communication with your prospective customers and referral sources. Yet too many business owners forget about their audience the minute they put their fingers on the keyboard to write a blog post. Of all the missteps I see from businesses who blog, there are two that stand out as the biggest offenders. Understanding and avoiding these will set you up with a foundation for success. For more…
  • Curated Content Examples to Make Business Blogging Easier

    Linda Dessau
    18 Mar 2015 | 7:26 am
    © bellemedia – Fotolia.com If you’re having trouble keeping up with your blogging schedule, a curated blog post may just be your new best friend. A curated blog post is one that refers and links to a post on an external site. While it’s common (and recommended) to link to other blogs in your posts, a curated post is completely centered around the outside link. As I explained in an earlier post, Creating Curated Content for Social Media, Email and Your Blog: “In between your own original posts, you may want to offer your blog readers additional insights and perspectives from other…
 
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    SchneiderB.com

  • Do Not Interrupt The Person Who Is Doing

    Brendan Schneider
    18 Apr 2015 | 1:00 am
      This past week was insanely busy for me. I started the week off-campus as part of a school accreditation team and returned to a ton of work. Good work mind you – but there was a lot of it. So in the spirit of getting work done I’ll simply share a few articles I found interesting this week. Hope you have a great weekend! Required Reading These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] Lead generation is a major component of inbound marketing. It’s an exchange of information: You offer people valuable content, and they offer you…
  • How Do You Fly? You just do!

    Brendan Schneider
    11 Apr 2015 | 1:00 am
      I’ve been thinking a lot about creativity recently, not in a 21st Century kind of skills way, but in an inbound marketing content way. Let me digress for a moment – inbound marketing works but there are a few facts that need be reinforced if you embark on using inbound marketing at your school: Inbound marketing is not a magic bullet. It will help you market your school but it’s hard work. Inbound marketing takes time. It’s effects won’t, and don’t, happen overnight. Inbound marketing is like a machine that demands fuel and that fuel is content.
  • Every Strike Brings Me Closer to the Next Home Run

    Brendan Schneider
    4 Apr 2015 | 3:00 am
      This past week I conducted a podcast interview with Randy Vaughn for his School Marketing Podcast about how we use webinars in our marketing efforts at Sewickley Academy. I had a great time talking to Randy (the show will be released in a couple of weeks) but the reason I’m bringing it up is the one recommendation that I shared during the show needs to be repeated again and again to anyone involved with school marketing – you have to experiment, try new things, and expect to learn from your failures, because you will have them. I used to be scared to experiment with our…
  • Knowing and Wisdom Isn’t Enough

    Brendan Schneider
    28 Mar 2015 | 2:00 am
    The ant is knowing and wise, but he doesn’t know enough to take a vacation. ~Clarence Day When you read this my family and I will be finishing our trip to Disney World in Florida. We’ve had an absolutely wonderful time but we are thoroughly exhausted so I’m going to keep this short. Hope you have a great weekend! Required Reading 6 Reasons Why Marketers Should Bet on Podcasting It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing…
  • Schedule Your Priorities

    Brendan Schneider
    21 Mar 2015 | 2:00 am
    Sewickley Academy began spring break at the beginning of this week, Monday, March 16. As you read this newsletter I’ll be in Florida with my family enjoying the sun, warm weather, and R&R. I’m not telling you this to make you jealous. I’m sharing this with you to ask a question – have you noticed a change in my social media sharing frequency while I’ve been on vacation? I hope you haven’t noticed a change. I hope there hasn’t been a change because I use tools to help me schedule the content I share on social media and I encourage you to do the…
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    Content Marketing Blog

  • When to Outsource Inbound Marketing

    Justin Lambert
    15 Apr 2015 | 5:30 am
    If your company has an inbound marketing program, congratulations! You’re already several steps ahead of most of your competition. If you’re handling it all internally, again, congratulations! That’s not easy.
  • Surviving a Website Redesign: What You Need to Know

    Andrea Miller
    8 Apr 2015 | 5:30 am
    Breaking up with your website can be hard to do. You may be able to admit it's no longer working for your business, but you also know that a redesign can be expensive and a lot of work. As business owners, we may fool ourselves into thinking our current site can get us through one more year of business even if our marketing department is demanding an end to the relationship now. Times change, and websites need to evolve just like our businesses do.
  • How Do You Know If Your Inbound Marketing Plan is Working?

    Molly Bruno
    1 Apr 2015 | 6:00 am
    Once you have decided on an inbound marketing plan for your business, it’s easy to skip ahead and focus on the results. When will you start seeing results? What will they look like? 
  • How to Use LinkedIn for Strategic Influencer Marketing

    Justin Lambert
    27 Mar 2015 | 5:30 am
    While LinkedIn has quietly maintained its position as the top professional networking site in the world and even more quietly expanded into one of the most powerful business content engines on the Internet, a sadly large number of people have insisted on thinking about it as “my digital resume.” It’s time to get over it, folks.
  • Handing Over Control: The Switch to User-Generated Content

    Andrea Miller
    20 Mar 2015 | 5:30 am
    It can be hard to give up control as a marketer or business owner. After all, it’s our job to ensure that our brand is being represented well and consistently. But keeping up with content creation is becoming more difficult as more companies embrace content marketing and tell their stories online. So, it’s okay to look outside your office space for content creators. In fact, your best storytellers may be your biggest fans. Marketers, it’s time to put our Type A personalities aside and let our customers take control of our brand’s content.
 
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    Anne Janzer

  • Value Nurturing: Marketing Meets the Subscription Economy

    Anne Janzer
    15 Apr 2015 | 10:41 am
    In the subscription economy, marketers must dedicate time and energy to nurturing their current customers. If you sell using a subscription model, then your future revenues depend heavily on the success and loyalty of your current customers. The potential payback for marketing to those customers is huge. It sounds both simple and obvious. Yet in many businesses, marketing practices remain unchanged while revenue models are shifting. Many marketers are so focused on generating leads that they don’t have cycles for their current customers. Some marketing teams abdicate responsibility for…
  • Marketing Above the Noise: A Call to Reason and Strategy

    Anne Janzer
    9 Apr 2015 | 9:15 am
    As soon as I read this statement, I knew I’d like the book: “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business – not just once, but time and time again.” That’s the voice of reason. More specifically it’s the voice of Linda Popky’s new book, Marketing Above the Noise. Linda makes that statement in the introduction, and proceeds to back it up in the pages that follow with detailed, common sense marketing wisdom based on experience. Well-thought-out examples…
  • Embedding Marketers on Customer Success Teams

    Anne Janzer
    3 Apr 2015 | 10:14 am
    How can marketing work effectively with the growing Customer Success teams on the customer-facing front lines of their businesses? The question has been on my mind since I attended the Totango Customer Success Summit recently. Businesses are staffing and expanding Customer Success teams at a rapid pace. These growing teams are filled with people who talk to the customers every day and are passionate about helping customers realize value from the solution. They are important allies for marketers, particularly in businesses with subscription-based models that need customers to keep renewing.
  • An Insider’s Guide to the Membership Economy (Book Review)

    Anne Janzer
    13 Mar 2015 | 10:04 am
    Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a subset of which? Or does the reality look something like this instead? The question arises after reading Robbie Kellman Baxter’s book The Membership Economy. The book takes the position that subscriptions are one revenue model within the broader Membership Economy. The terms Membership Economy…
  • Why Customer Success is Marketing’s New Best Friend (or Should Be)

    Anne Janzer
    4 Mar 2015 | 12:30 pm
    Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses are building teams dedicated to the “customer success” function. Searching for Customer Success jobs on Glassdoor today delivers more than half a million results. If you’re in marketing, take a break from making infographics and plotting lead generation campaigns to…
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    Tips and Tricks to Building a Financial Foundation

  • 5 Signs That You Need To Hire A Workers Compensation Lawyer Right Away

    admin
    19 Apr 2015 | 8:51 am
    If you have recently been injured while at work, you might not have worried much about workers compensation. You’ve probably always been led to believe that workers compensation will help cover your medical bills and lost wages, and this is exactly what this type of coverage is designed for. However, you should know that workers compensation claims don’t always go as smoothly as they should. Luckily, there are steps that you can take to protect yourself and to ensure that workers compensation will provide you with the assistance that you are entitled to. A good workers…
  • Two Important Questions About Using Independent Broker-Dealers

    admin
    31 Mar 2015 | 5:31 am
    Financial advisors have the incredible responsibility of helping their clients make it to their financial goals. However, this takes more than just providing sound advice because these advisors must also be able to facilitate any investment transactions their clients may need to make. Fortunately, these professionals can work with independent broker-dealers that can facilitate these trades, but if you have only recently started looking for an alternative to the major brokers, you may need a couple of important questions answered before you feel comfortable making this decision. Why Should You…
  • I’m Broke! How Am I Going To Eat, Pay My Rent, And Keep The Lights On?

    admin
    3 Mar 2015 | 9:22 am
    Hard financial times can fall upon anyone. Perhaps you lost your job, had a medical emergency, or had to pay unexpected bills. Running out of funds can be an incredibly stressful and frightening situation to face. However, your situation is not hopeless. Here are three options to consider when you need help covering the basic necessities: 1. Payday Loans Payday loans, sometimes called cash advances, are an immediate solution. Payday loans are usually loans of less than $500 that are due the next time you receive a paycheck, states the Consumer Financial Protection Bureau. If you need to pay…
  • Tips For Getting The Best Home Loans For Your Situation

    admin
    18 Feb 2015 | 7:51 am
    When you think about of buying a home, you probably envision a large bedroom, beautiful bathroom, plenty of yard space and the beginning of building memories with your family. However, before all of this comes to fruition, you will need to be able to finance this dream. The vast majority of people finance this dream through home loans. If you have never secured a home loan before, you might have a lot of questions and uncertainty. If you’d like to make sure that you understand the process and make the most out of securing the best home loan for your situation, take this information into…
  • Four Tips For Speeding Up The Bail Process

    admin
    30 Jan 2015 | 9:43 am
    If you need the services of a bail bondsman, it goes without saying that you’re not having a good day. But fortunately, there are some steps you can take to make the process go as quickly as possible. Here’s a look at what to do when you need to bail someone out of jail. Tip #1: Stay at home and leave it to the professionals If a friend of family member has been arrested, your first instinct may be to head down to the jail. This isn’t going to do you any good though, because you’re not going to be granted access to where they are. You’ll most likely end up just…
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    Content Science

  • Are Your Small Data Ducks in a Row?

    Colleen Jones
    15 Apr 2015 | 11:42 am
    Many companies do not use their small data well across a range of functions, including marketing. Consequently, they’re not prepared to scale their analytical efforts to include big data. If you want to go big with your data, you have to start small. How do you know whether you’re making the most of your small data? Or if you already know you’re not making the most of it, how do you know where the opportunities are for improvement? I tackle these questions by walking through the three pillars of small data success in a new article for CMO Council’s Marketing Magnified. Read the…
  • Become a Jedi Master of Content ROI on April 8

    Colleen Jones
    2 Apr 2015 | 12:39 pm
    What percentage of content teams in our recent study reported evaluating content ROI? Take a guess. Did you guess 75%? 80%? Maybe higher? The answer will surprise you. Only 35% of content teams reported evaluating content ROI. Why? Because it’s fraught with challenges such as piecing together fragmented data. To help with overcoming challenges like those, I’m giving a free webinar on April 8with Content Marketing Institute. Join me, Yoda (aka Dottie my darling mutt in costume below) and nearly 1000 of your peers to learn the ways of evaluating content ROI. Register for the free…
  • The Power of the Pause

    Colleen Jones
    13 Mar 2015 | 8:55 am
    “The power of the pause” is a phrase a wise friend often uses, and it perfectly describes our blog right now. We are pausing our blog for about 2 weeks as we prepare to launch a new—and very different—Content Science web experience. We have some unique perspectives and information to offer about content strategy, content marketing, and more. I’m delighted to offer them soon in our more sophisticated and useful platform. If you’d like to get notice of when our new web experience is live, follow me on twitter or sign up for our email updates. In the meantime,…
  • The Top Challenge Content Teams Face? Scaling

    Colleen Jones
    4 Mar 2015 | 11:00 pm
    We’ve crunched the numbers from our latest study, What Makes Content Teams Thrive? The results from 111 participants across a variety of companies and business functions paint a fascinating picture of how content teams strive to thrive despite challenges. What challenges did participants report, exactly? The top 3 were scaling, balancing, and dealing with misunderstandings about content.               These problems, especially 1 and 2, are good ones to have, but they’re problems nonetheless. To gain insight into how content teams are…
  • Getting a Grip on Content Change

    Colleen Jones
    18 Feb 2015 | 11:19 am
    Last summer, I finally did it. I decided to change my tennis serve. That might sound like an easy decision, but it wasn’t. Allow me to give some quick context. The serve is the first shot launched for a tennis point. (When you see Roger Federer throw the ball in the air and smack it, that’s a serve.) If you play tennis, you know that the serve is your most important shot. It’s also the only shot you can control completely, without having to react to your opponent. So, messing with your serve is a big deal. As you know, I’ve been getting back into the swing of…
 
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    Moondog

  • What to Do if Your Marketing Sucks

    Jon Buscall
    19 Apr 2015 | 1:27 pm
    iTunesStitcherRSSTwitter One of the things I’ve found over the years is that customers often come to us wanting a radical change. They want a major website redesign. Or they want a major overhaul of their marketing adding some social, podcasting or video into the mix. Now we’re always happy to help businesses do something different to increase sales, generate leads or conversion. I do, however, try to get people to walk before they run. Let me explain. There’s no point us taking a customer’s money unless we understand what’s at the root of the problem. That’s why we always audit a…
  • Key Conversion Metrics You Should Be Following

    Jon Buscall
    28 Mar 2015 | 4:35 am
    iTunesStitcherRSSTwitter The holy grail of marketing your business online is more lead conversion. Not more leads per se. The emphasis has to be on conversions. Trouble is, how do you know where your site is leaking money? This is a toughie but in this week’s podcast I look at a few of the easiest ways to do this if you’re a bit of a newbie to data testing and conversion. Use the Right Tools If you use WordPress to run your site, Kingsumo is an excellent premium plugin that lets you  test and select the very best headlines site conversions. Especially if you’re running an Inbound…
  • The One Thing Keywee Can’t Do for Your Content Marketing

    Jenn Whinnem
    25 Mar 2015 | 9:43 am
    What’s a content marketer to do? You churn out content endlessly but Google Analytics says nobody cares. Cloud service Keywee promises to kick this problem to the curb. They must be onto something, because yesterday Keywee received $9.1 million in Series A financing from investors like The New York Times and Innovation Endeavors, which was founded by Google Executive Chairman Eric Schmidt. If your content marketing efforts have struggled, take heart. Even the NYT needs Keywee’s help to get more people to read their articles. Can Keywee save your content marketing? Are robots the answer?
  • How Split Testing & Storytelling Helped a Crowdfunding Campaign

    Jon Buscall
    14 Mar 2015 | 9:20 am
    Photo: Jess Astbury iTunesStitcherRSSTwitter Split Testing Your Way to SuccessClick To Tweet Olivia (Liv) Sibony, co-founder of Grub Club, talked to myself and Bernie for an episode of Beyond the Business Card. The Grub Club is a fast-rising private dining platform that brings food lovers together with the best pop-up restaurants and supper clubs in their area. The startup – recently funded by a successful £325K raise on Crowdcube – is harnessing technology to build a powerful community of foodies in and beyond the UK. Liv talks at length about how she and her business partner, Sid…
  • 10 Split Testing Tactics to Get More Customers

    Jon Buscall
    21 Feb 2015 | 5:57 am
    iTunesStitcherRSSTwitter I tend to be quite intuitive when it comes to designing a marketing campaign. I guess a lot of it comes from ten years experience in the industry and knowing pretty much what works and what doesn’t. There comes a point, however, when everything is set up in your campaign that you have to draw a line and make no more changes unless you’re testing and measuring the data. This is typically referred to as split testing. Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the…
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    Industrial Marketing Today

  • Content Marketing for Manufacturers: Overcoming Writer’s Block

    Achinta Mitra
    15 Apr 2015 | 8:15 am
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is not an isolated finding; I’ve read other research studies that have reported similar results. […] The post Content Marketing for Manufacturers: Overcoming Writer’s Block by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the…
  • Why do so Many Industrial Website Redesigns Fail?

    Achinta Mitra
    23 Mar 2015 | 12:41 pm
    This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be […] The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Why are Manufacturers Still Struggling with Content Marketing?

    Achinta Mitra
    6 Mar 2015 | 7:36 am
    Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline […] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website…
  • Marketing to Engineers is a Big Challenge

    Achinta Mitra
    16 Feb 2015 | 8:16 am
    Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines. You’ve probably […] The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on…
  • Content Marketing for Manufacturers Must Go Deeper than ToFu

    Achinta Mitra
    26 Jan 2015 | 12:09 pm
    Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Here’s another finding, according to […] The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the…
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    Nxtbook Media

  • Digital Design Questions Answered With New Publication Release

    Joy Beachy
    15 Apr 2015 | 2:52 pm
    Digital design evolution continues to be a hot topic as more designers and experts in the industry weigh in on best practices, user experience needs, and design standards. While some hard-and-fast design rules have solidified, such as screen-worthy font choices and web-safe color palettes, there is still a lot of room for creative expression. It becomes imperative, then, for publishers and designers to continuously seek out examples of good design, and to learn from other publications’ successes. One such example is the newly imagined Fibromyalgia Aware digital publication. It was custom…
  • 7 Website Mistakes too Painful to Ignore

    Joy Beachy
    9 Apr 2015 | 5:28 am
    In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website. People have become more savvy to using the Internet for a mind-boggling number of reasons, including consuming content. As uses for the Internet have expanded, so have expectations. What once was a flag in the sand marking your place as a business must now involve a slurry of planning, design, writing, programming, testing, and promoting. Websites take months to build,…
  • Giving New Framework to Old Metrics

    Joy Beachy
    2 Apr 2015 | 6:16 am
    Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter. There is a hazy sense of certain metrics being more important than others, such as downloads, shares, click-throughs and purchases.  But the lack of industry standards means some content creators struggle to keep up with this month’s favorite flavor of content platforms, tracking dashboard, and targeted audience behavior As a panacea, content publishers often turn to volume metrics as a sign of their content’s success. “Vanity” metrics, such…
  • Overcoming Boundaries to Subscription and Revenue Growth

    Joy Beachy
    19 Mar 2015 | 6:14 am
     Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. This process is further complicated by readers’ expectation of convenience and their awareness of the additional free content available to them online. As a result, growing revenues through subscriptions has transformed from a simple product/service trade-off to requiring a long-term commitment to cultivating reader relationships,…
  • Making The Decision About Native Advertising

    Joy Beachy
    12 Mar 2015 | 11:51 am
    Since the early days of digital content production, publishers have been challenged with balancing profitability and user experience. Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings. As native advertising has made its way into more content platforms, such as social media and content publishing sites, both critics and advocates have voiced opinions on the new medium. Some expressed native…
 
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    ContentLEAD

  • Google’s new mobile algorithm: What can I do?! (Video)

    Emily Clark
    20 Apr 2015 | 8:00 am
    Google is changing its mobile search algorithm – and that can leave some uncertainty about SEO strategies. Will your site be impacted? What can you do to stay safe?  But just because Google is making changes, doesn’t mean the search engine is going to leave us hanging. To recap, check out this week’s videos on what the algorithm update is and how you can prepare:   Google has created a Mobile-Friendliness tool that will give you a “yes” or “no” answer in regards to whether or not your website is mobile friendly. This is done a per-URL basis, but…
  • Google’s new mobile algorithm: What is Google’s goal? (Video)

    Emily Clark
    17 Apr 2015 | 4:00 pm
    Hi, Emily here and I’m back with a look at Google’s newest search algorithm change, set to take place on April 21st. We’ve already discussed the predictions behind what exactly Google will be unveiling, but now let’s talk about why it’s making these changes and how it could impact your search engine optimization. Most search marketers believes that Google is making these algorithm changes to provide a better experience for searchers and to give people exactly what they want. Google wants to index and rank both mobile app content and deep links to screens in…
  • Google’s new mobile algorithm: What does it mean for your SEO? (Video)

    Emily Clark
    16 Apr 2015 | 12:20 pm
    Hi, Emily Clark here! You may have heard that the search engine giant Google is making changes to its search algorithm yet again. This is correct and the change is to officially take place on the 21st of this month. If you want to check out some quick details about the update, check out this post we wrote. There is a lot of information on the web about what exact tweaks Google is making to its algorithm, but in case you are confused or looking for a quick summary … we’ve got you covered. While we don’t know what exactly Google is planning to announce on  April 21st, we…
  • Infographic: How to earn Facebook ad success

    ContentLEAD Editorial
    14 Apr 2015 | 1:02 pm
    ContentLEAD’s latest infographic offers tips for building a successful Facebook marketing campaign with social ads. Social media marketing is a top priority for small businesses that want to build their presences online. This graphic shares data about why ads help and offers tips for building effective strategies. The post Infographic: How to earn Facebook ad success appeared first on ContentLEAD.
  • Listen to blog feedback to improve your content strategy (Video)

    Alex Butzbach
    13 Apr 2015 | 12:11 pm
    Hi, Xavier Holland here with a final small business marketing tip this week about how to build a successful blog. Once you’ve launched your company’s blog, there’s a chance people will start commenting on the articles you’ve posted. This is good. It means people are reading your blog, and they’re engaged with your message. On one hand, this is a great opportunity to hear direct feedback from a person who has connected with your material. On the other, it can be intimidating. A reader might not agree with everything you say. But, it’s a mistake to take too…
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    HarrisonAmy

  • How to Write Copy that Inspires (featuring a 5-foot-7 Slam Dunking Teenager)

    Amy Harrison
    16 Apr 2015 | 11:35 am
    Last time we looked at why your customer should feel a little uneasy when they read your copy, this time we’re looking at the other side of the coin: inspiration. There’s a reason books like Chicken Soup for the Soul sell millions of copies: people like to feel there is hope, and that good things can be achieved with a bit of persistence and faith. Let’s take a look at an example of an inspirational news story: The above information tells it all really, and I do recommend watching the video if you get the chance. In week one he can just grab the rim and by the end of the 25…
  • Why Your Copywriting Should Leave Customers Feeling Red-Faced and Naked

    Amy Harrison
    13 Apr 2015 | 7:52 am
    Have you ever had that dream where you turn up to school or work ahead of a big exam / presentation? You find yourself in front of your peers, ready to deliver your all important performance. Only you can’t remember what it is you’re supposed to say. The answers are blank, the presentation topic completely out of your mind. And worse? You suddenly realise you’re completely naked. Cue waking up in a cold sweat and thankful that it was only a dream. If you’ve ever experienced this dream you know that awful feeling in your stomach from standing in front of people…
  • Cookies and Puppies Training #5: Building a Copywriting Cookie Bucket

    Amy Harrison
    2 Apr 2015 | 11:45 pm
      Okay, so what is a Cookie Bucket, other than something fun to say? A Cookie Bucket is a list of specific selling points that  customers love about your business. When you have this to hand while you write, it makes it easier to focus your copy on your customer’s needs and wants. It’s a little bit like having a bucket, filled with cookies and you can toss them out here and there to get people’s attention and keep them munching away while they listen to you. In your copy, it’s about throwing in vivid, powerful points to build the momentum and stack the value throughout your…
  • Cookies and Puppies Copywriting Training #4: Use a Filter to Attract the Best Customers

    Amy Harrison
    2 Apr 2015 | 11:26 pm
    Earlier this week I was accused of ‘cheating’ with the title of this free training series because since cookies and puppies are adorable and irresistible, people would be interested. Which, is kind of the whole point of the free copywriting course. It’s about putting your best sales points forward to get your prospects interested in what you have. It’s not about coming up with cute names for things, it’s about presenting value in a way that makes your customer interested. It’s a bit like hiding worming pills in a chunk of cheese for your dog. The pills are…
  • Cookies and Puppies Copywriting Training #3 Use Uncomfortable Truths to Build Rock-Solid Trust

    Amy Harrison
    2 Apr 2015 | 8:40 am
    When it comes to writing persuasive marketing, there is a thin line between faith and folly. By that, I mean that while you want your customer to feel positive about your product, and to believe that it will work for them, you won’t get those results by only telling them the good things you think they want to hear. Because you know what happens when you only write about good things in your marketing content? It sounds like hype. Let’s think about it, who are you going to believe… This won’t hurt a bit This is going to sting for about 10 seconds, but if you breathe…
 
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    One Spoon At A Time

  • When Non-Fiction Writers Should Use A Fast Outline – And When They Should Use A Slow Outline

    Paul Wolfe
    14 Apr 2015 | 11:01 am
    The dynamic outlining process that we’re working through at the moment can be used to produce a detailed structural outline for a non-fiction book. What I want to address in this post is when non-fiction writers should produce a fast outline, and when they should produce a slow outline. What’s The Difference Between A ‘Fast’ […]
  • How To Outline A Non-Fiction Book – Assignment 2 – More Questions On What Your Book Is About?

    Paul Wolfe
    3 Apr 2015 | 11:59 am
     Last week I posted Part 1 of my series of articles on a Dynamic Outlining system I’ve developed for myself which will also work for other non-fiction writers. If you’ve not read that article you can check it out here: How To Outline A Non-Fiction Book – Assignment 1 – What is your book about? […]
  • How To Outline A Non-Fiction Book – Assignment 1 – What Is Your Book About?

    Paul Wolfe
    26 Mar 2015 | 10:39 am
    In the previous two posts I talked about the 7 Reasons Non-Fiction Writers Should Outline Their Books, and then I talked about the unique circumstances that led me to create (and subsequently refine) the dynamic outlining system for non-fiction that I use. Over the next series of posts we’re going to dive into that system […]
  • How I Discovered An Outlining System For Non-Fiction Writing

    Paul Wolfe
    20 Mar 2015 | 2:25 pm
    In the last post here on The Spoon I talked about The 7 Reasons That Non-Fiction Writers Should Outline Books. If you’ve not read that post, then click that link at some stage and check it out – there’s some important information in there. I’m shortly going to be going through in detail the outlining […]
  • The 7 Reasons Non Fiction Writers Should Outline Books

    Paul Wolfe
    17 Mar 2015 | 1:36 pm
    If you’ve spent any time hanging around fiction writing circles you’ll know there’s what seems an uncross able divide between two different types of writers That divide is whether fiction writers outline and plan their books in advance of their writing (plotters); or whether these writers apply the seat of their pants to the seat […]
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    Right Mix Marketing Blog

  • How to Launch a Startup w/ 31 Quotes (Infographic)

    Tom Treanor
    20 Apr 2015 | 12:40 pm
    When starting any new venture, motivation can be one of those things that can either help or hinder your progress. When your motivation runs dry, you ponder giving up. When you get inspired by others... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What’s a Content Marketer?

    Tom Treanor
    15 Apr 2015 | 9:48 pm
    You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!” So let’s explore the topic… A content marketer has:... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Video Marketing Trends: Who will wear the video crown?

    Guest Author
    13 Apr 2015 | 11:18 pm
    Everyone and their Facebook using mother are getting in on video marketing. This is leading more social media sites to start incorporating video into their API, and this is leading to all new styles... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The (often misunderstood) Blog’s Place in Your Marketing Strategy

    Tom Treanor
    13 Apr 2015 | 4:12 pm
    Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 28 Design Terms all Marketers Should Know

    Tom Treanor
    10 Apr 2015 | 5:27 pm
    Do you know the meaning of bleed, responsive, UI and UX? Can you define them and talk intelligently with designers or developers about them? If not, take a look at the following infographic where... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    BlueGlass Interactive

  • Key Takeaways von der BrightonSEO 2015

    Anna-Lena Müller
    17 Apr 2015 | 2:08 am
    Auch in diesem Frühjahr war BlueGlass an der „grössten und besten“ Brighton SEO seit Bestehen der Konferenz vertreten und hat – mit 1’700 weiteren Besuchern – die Ohren gespitzt, um die neusten Insights der Suchmaschinenmarketing-Szene aufzusaugen. Dabei war es auch dieses Jahr eine Herausforderung, sich jeweils für eine von 3 Sessions zu entscheiden. Wir haben uns jedoch dazu durch gerungen und da man Wissen bekanntlich teilen soll, sind hier die Key Takeaways, die wir davon mitgenommen haben. Mobile, mobile, mobile Da „Mobilegeddon“ direkt um die Ecke lauert (21.
  • So wird deine Seite bei Google gefunden – Digitale Selbsteinschätzung in 15 Minuten

    André Mueller
    7 Apr 2015 | 5:29 am
    Wir alle nehmen die Welt subjektiv wahr. Es ist schwierig eine echt objektive Perspektive zu erhalten. Dies stimmt im wahren Leben genauso wie auch in der virtuellen Welt. Wie also erhalte ich ein objektives Bild meiner digitalen Präsenz? Wieso sollte ich etwas ändern müssen? Wenn ich meine Firma google, erscheint sie immer an oberster Stelle. BlueGlass Interactive bietet Unterstützung und präsentiert folgende Anleitung für eine digitale Selbsteinschätzung in fünf einfachen Schritten: Definiere 5 relevante Suchbegriffe (Keywords): Um zu schauen, ob und wie deine Website gefunden wird,…
  • SMX München 2015 Recap – welcome to the future

    Nicole Treipl
    20 Mar 2015 | 6:17 am
    Die Konferenz für Suchmaschinenmarketing SMX fand dieses Jahr im Internationalen Congress Center beim Messegelände in München statt. 2015 pilgerten noch mehr nationale und internationale Marketeers nach München als die letzten Jahre. Nach zwei Tagen geballter Ladung Branchenwissen, konnten wir drei grosse Trends identifzieren, die ich Euch nicht vorenthalten möchte: Sei JEMAND – erstelle Content mit Autorität Rand Fishkin eröffnete mit seiner Keynote „Das Signal im Rauschen – so gehen Sie im Lärm nicht unter“ die SMX und führte die Teilnehmer bereits in das erste grosse…
  • Betrunken Gutes Tun 2014 – Zürich

    Jacqueline Suter
    18 Dec 2014 | 2:41 am
    Am 17.12.2014 führte die SEO Community Europas bereits zum siebten Mal den Charity Event “Betrunken Gutes Tun” durch. Man traf sich in Zürich sowie weiteren deutschen und österreichischen Städten am jeweiligen Weihnachtsmarkt der Stadt oder in einem Lokal. Jeder Sponsor spendete pro konsumiertem Glühwein einen Franken (bzw. Euro) an ein Charity Projekt, welches im Voraus ausgewählt wurde. Dieses Jahr freute es uns ganz besonders, dass viele bekannte Schweizer Agenturen ihre Einwilligung zum Sponsoring gegeben haben und gemeinsam mit uns die Schule für Strassenkinder Esmono…
  • SEO Content Optimierung – gute Inhalte schaffen

    Marion Halter
    10 Dec 2014 | 3:58 am
    “Was ist der Inhalt? Wer ist die Zielgruppe?” Eine der wichtigsten Aufgaben eines Online Marketers ist es, diese Fragen für alle Webseiten bzw. Landingpages einzeln beantworten zu können. Nur so ist es möglich, dass die Seiteninhalte einerseits auf die Bedürfnisse/Interessen der User optimiert und andererseits den Suchmaschinen die nötigen Signale gesendet werden. Letztere können die indexierten Seiten nicht wie wir Menschen aufnehmen. Suchmaschinen orientieren sich aufgrund der Struktur der internen Verlinkung sowie der Inhalte auf den einzelnen Seiten. So entscheiden sie, ob eine…
 
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    Marketing Technology for Growth

  • The Importance of Brand Integrity in the Digital Age

    Chris Horton
    18 Apr 2015 | 6:47 am
    A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background… It was Valentine’s Day, and my wife and I decided to duck out of our parenting duties for the evening (don’t worry, we did get a babysitter) and reflect on our love for each other over a few glasses of vino and dinner. Digitally-savvy middle agers that we are, we headed for a pre-dinner cocktail at a local wine bar chain that was offering a buy one get…
  • 4 Types of Content Essential to Driving Leads

    Cameron Soojian
    16 Apr 2015 | 9:10 am
    In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically. The traditional outbound methods for capturing client attention just don’t work as well as they used to. For one thing, outbound advertisements rarely if ever get enough responses to justify the costs anymore. Moreover, telemarketing efforts are often futile. Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content. Different types of content have different marketing merits.
  • 4 Email Marketing Best Practices

    Cameron Soojian
    15 Apr 2015 | 7:02 am
    When it comes to leads, the bottom line is that they need to be nurtured. Lead nurturing is the process of forming a relationship with your leads and encouraging them to move through the sales funnel until they reach that “aha!” moment where they finally become a customer. One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign. Ensure Your “From Name” is Recognizable and Trustworthy Be sure that the email address your leads…
  • Wistia or YouTube?

    Cameron Soojian
    14 Apr 2015 | 6:13 am
    Video is becoming an increasingly important inbound marketing tool. It’s powerful because it’s a way to share your brand’s story with your customers. In some senses, it’s the most interactive advertising method available to inbound marketers right now. With any inbound marketing tool, there are choices. So, how are you supposed to know which video hosting site is the best choice for your business? In this blog, we shed some light on what the best video hosting site is from a marketing perspective. Although Wistia was founded nine years ago, you might not be familiar with it. It’s a…
  • Why Long-Tail Keywords?

    Cameron Soojian
    10 Apr 2015 | 6:11 am
    As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially, being a product page SEO expert is critical for competing with big retail sites. Customers prefer convenience, which is why it’s better to rank higher on Google. Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. The longer and more specific your…
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    Nischala’s Space, Thoughts, Expressions…

  • 5 Questions to answer before you start BLOGGING!

    Nischala
    16 Apr 2015 | 2:30 am
    Now a days, I get a lot of calls, mails, messages and questions about blogging. As a case in point, a friend called a few days back and said “I want to start a blog. Should I even do it?”. A work colleague was inspired by my blogging journey and accolades, and asked me “I want to start blogging. You make it seem easy. Is it that easy?”. A relative read the media coverage my blog received recently and wrote to me saying “I want to blog, How do I go about it?” While I appreciate the interest, intent and spirit behind all these questions, let me lay out some facts before you. I…
  • Among the Top 10 Marketing Blogs of India

    Nischala
    13 Apr 2015 | 2:30 am
    Look what the news brought in.. Happy and Honored to be featured in the list of Top Marketing Blogs of India published by SEJ (Search Engine Journal). The list includes some of the best / most reputed Indian brands / blogs like Digital Vidya, Social Samosa, Lighthouse Insights, Blogworks . Full reading here For those who don’t know, Search Engine Journal was launched in 2003 and publishes fantastic articles by marketing experts. They spotlight the important trends, news, strategies and personalities in the industry. They have ~95K Twitter followers and 1 Lakh+ likes on FB.
  • The 3 Questions I’m always asked around Blogging – And my answers!!!

    Nischala
    9 Apr 2015 | 2:30 am
    “Blogger” – That is the latest new addition to my identity. Be it in my social / professional network – I am many times introduced as “That blogger?!” After an exchange of pleasantries – I’m almost always asked some questions around blogging. I’ve seen that the questions for a vast majority of the people I interact with are very very similar. So I thought why not put my responses in a post? Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com…
  • Infographics for Dummies | 5 Steps to create your first Infographic

    Nischala
    2 Apr 2015 | 2:30 am
    Regular readers of my blog know that ‘infographics’ are my latest muse. Over the last few weeks, I’ve received a lot of requests asking me how I’d created my infographics. So I thought why not write a blog answering this. I’ve spent all of January and February browsing / sharing infographics on the blog, and spent significant time in March to create my own infographics. Based on all these experiences, I created a simple infographic in response to “How to create your first infographic?” I hope you find it useful in creating your infographics. And as they say, Practice makes a…
  • Round-up of Social Media Image / Video Creation Tools (Mostly free)

    Nischala
    26 Mar 2015 | 2:30 am
    In the past 3 months, I have tried and used several tools to create images / videos for social media. In this post, I’m sharing a list of the  tools I’ve used – grouped into different categories. Most of them are free of cost for the basic feature set, and also have an option for paid feature upgrades. Images for Simple Text, Easy and Quick to Use – Particularly useful for quotes, blog headers, simple images Pablo Canva ReciteThis Creating collages of Images Photovisi PicMonkey Editing Images – particularly useful to retain / improve image quality (clarity) or make…
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    Content Equals Money

  • Help! I Don’t Have Time to Stay Online

    Rachel Winstead
    14 Apr 2015 | 4:57 pm
    Whether you run a small business, are starting a YouTube channel, or you’re in the process of growing, you may feel stretched thin when it comes to online marketing. One entrepreneur site may tell you that SEO is key, while another may tout social media as the forum with the most potential. Don’t let targeted […]
  • Being Yourself: The Importance of Authenticity in Online Marketing

    Rachel Winstead
    1 Apr 2015 | 9:13 am
    Authenticity is something that more brands are starting to incorporate into their marketing strategies. For a long time, online marketing was about getting more content online, looking at analytics, and using data driven strategies to drive traffic. This is still important, but Google’s ever more intelligent algorithms are reining in marketing tactics to the core […]
  • How Age Discrimination Can Be a Subtle Drag on Businesses

    Jeffrey Dupont
    13 Feb 2015 | 1:25 pm
    Start-ups in the technology sector and corporations throughout the economy are always on the lookout for young, energetic, and talented potential employees. Most organizations recruit employees on college campuses, and more are tailoring their work environments to what they believe people are looking for in this demographic. However, it may surprise some people to know […]
  • To Hashtag or Not to Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool

    Amie
    17 Nov 2014 | 6:33 am
    Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on the use of a sponsored […]
  • Branding Lessons from the “Whoniverse”

    Emily Perry
    5 Nov 2014 | 5:19 am
    Anyone whose blood runs cold at the mention of Daleks, knows not to blink around a Weeping Angel statue, or dreams of being whisked away in a spaceship disguised as a blue Police Box is already well aware of the appeal of The Doctor. As Doctor Who approaches its Season 8 premiere, an army of […]
 
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    Video Maker Tips

  • Embedding Video in Email — A Comprehensive Guide

    Josh
    30 Mar 2015 | 2:07 pm
    Online video has enjoyed immense growth in the past few years, proving to be an extremely powerful tool for marketers looking to engage audiences and drive conversions. The only catch? Figuring out the best way to include a video in an email is still pretty complicated. In this article, we’ll outline the various options, and recommend the best course of action for including video in email campaigns. The Advantages of Video in Emails The data is clear: video email marketing is worth the effort. One study found that just mentioning the word “video” in an email subject line improved click…
  • Webinar Wednesdays: Explainer Videos that Convert

    admin
    25 Mar 2015 | 2:19 pm
    Our Head of Content Marketing shares expert advice on making explainer videos for businesses. Watch the video above to get great tips on script writing, scenario-based video, voice talent, calls-to-action and more! We hope to see you at the next webinar! Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Video Resources from GoAnimate Customers

    admin
    13 Mar 2015 | 3:10 pm
    Yesterday, we hosted a #PowerVideo Twitter chat as an opportunity for our customers to connect, share resources, learn from one another, and ask us questions. Some of the tips mentioned in the chat were so good, we wanted to make sure all of our customers could have access to them. Here are highlights of the live chat: [View the story “GoAnimate #PowerVideo Chat | March 12, 2015″ on Storify] Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • [New Product Feature] Import Any Font into GoAnimate

    Josh
    11 Mar 2015 | 10:05 am
    We’re particularly excited to announce font importing — a feature our GoTeam business subscribers have been requesting for a long time. GoTeam users can now upload any TrueType (.ttf) or OpenType (.oft) font file into the GoAnimate video maker. This is excellent news if your company has specific font guidelines; your GoAnimate videos can match the rest of your materials. Import your company fonts now by selecting the “Import Media” icon in the top right corner of the tray. Imported fonts work exactly as pre-existing fonts in GoAnimate, but there are a few best practices to keep in…
  • Beyond YouTube: What to Look For in A Video Hosting Company

    admin
    5 Mar 2015 | 3:46 pm
    There was a time—not all that long ago—when it was a matter of course to upload all your videos to YouTube. Marketing mavens believed that YouTube was the best—and perhaps only—shot at reaching customers with video content. Some folks still think that’s true. After all, YouTube is the guilty pleasure of millions of people around the globe who visit the site to get their fix of silly cat videos or learn how to make sleek paper airplanes. Customers therefore have an understandable affinity for YouTube. So, for a time, businesses used the service to host all of their videos—from…
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    Innovation Change Management

  • A Lifetime of Innovations

    Braden Kelley
    20 Apr 2015 | 10:49 am
    This week I was in Michigan for a family wedding and I had a great conversation with a family member about the history of Lifetime Products and how probably more than twenty years ago he saw the founder of Lifetime … Continue reading →
  • Can Windows 10 Disrupt Android and Get Microsoft Back in Handset Game?

    Braden Kelley
    7 Apr 2015 | 9:56 am
    Microsoft Tries to Disrupt Mobile Phone Market I came across an article on Mashable recently highlighting a new Microsoft experiment. It highlights something that Microsoft has prototyped to test as part of their strategy to regain momentum in the mobile … Continue reading →
  • Listen to Crowd Computing is Dead, Long Live the Cloud!

    Braden Kelley
    6 Apr 2015 | 10:34 am
    The Innovation Excellence version of my recent article Cloud Computing is Dead, Long Live the Cloud! has done so well that Umano has decided to turn it into an audio-article that you can listen to while you work, drive, etc. … Continue reading →
  • Whither Innovation in Indiana?

    Braden Kelley
    30 Mar 2015 | 6:24 pm
    Now that I’ve got your attention, let’s talk about homosexuality and whether it has any impact on innovation. There probably are two no more polarizing topics in the United States than homosexuality and abortion. But the truth is that if … Continue reading →
  • Listen to the Top 10 Reasons Not to Innovate

    Braden Kelley
    24 Mar 2015 | 9:52 am
    The Innovation Excellence version of my recent article No Innovation Beyond This Point has done so well that Umano has decided to turn it into an audio-article that you can listen to while you work, drive, etc. if you were … Continue reading →
 
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    Content4Demand

  • Define Buyer Personas With Research, Not Pseudoscience!

    Jeff Walcoff
    8 Apr 2015 | 4:58 pm
    With the increase in complexity of modern marketing practices combined with the addition of technology as a fundamental pillar of the field, marketers are enlisted with more responsibility than ever yet also are under more pressure to develop time-intensive, insightful models to guide their strategy. With this pressure in mind, it’s tempting–and often seen as inevitable–to source the information most conveniently available when developing these models. But, as we all know, the path of least resistance isn’t always the correct one. When it comes to accumulating insights to…
  • Mount Up! Become a B2B Social Success!

    Mike Cubberly
    2 Apr 2015 | 7:25 am
    There will always be the speculators who will “downvote” anything out of the ordinary or just plain different — especially when it comes to business. Does your business leverage the ever-growing social networks we are so lucky to have at our fingertips? LinkedIn is currently at the throne of B2B social media networking, but that doesn’t mean the other networks don’t provide great results if utilized correctly. Some believe there is no room for the B2B industry in the social media space aside from LinkedIn, but that is simply not true. Those speculators … tisk, tisk. There is…
  • Need A More Effective Content Strategy? Document Your Approach

    Matthew McKenzie
    30 Mar 2015 | 1:50 pm
    I came across an infographic this week that provides new insight into B2B content marketing trends. The infographic pulls together some key data recently uncovered in the 2015 Content Marketing Benchmarks, Budgets and Trends for North America report, which was released by MarketingProfs and Content Marketing Institute. In particular, these two stats strike a chord for me: The first highlights the fact that 35% of the B2B marketers surveyed have a documented content strategy. And the second, and most illuminating in my opinion, is that those who do have a documented content strategy rate…
  • How Long Should Your Video Be? 3 Things To Consider

    Tonya Vinas
    24 Mar 2015 | 6:49 am
    B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said they viewed video content in the past year. When we develop video content for clients, often the first question they ask is how long should the video be. The obvious answer is “short,” but we have produced 10-minute videos, 5-minute videos and 90-second videos…
  • Where’s Me Pot O’ Qualified Leads?

    Dana Harder
    17 Mar 2015 | 12:04 pm
    5 Things We Learned From Our Clients About Personas That Will Drive Better Leads If the pot at the end of your nurture is not overflowing with qualified leads this St. Paddy’s day, it’s possible that you need to take another look at your content strategy to ensure everything you’re doing and creating is focused on the buyer.   As Erin Provey from Sirius Decisions said in her Content2Conversion presentation: “You need to move past the idea of an asset-driven content strategy. Buyer centricity is a philosophy. Buyer-specificity is a best practice.” This may mean revisiting existing…
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    Rep Cap

  • B2B Content Marketing 101: Email

    Lee Price
    20 Apr 2015 | 5:00 am
    Say it with me: Email. Isn’t. Dead. If you’re putting together a B2B content marketing strategy, it’s probably not complete until it includes email. In our B2B Content Marketing 101 series, we’re thinking about the basics of B2B content marketing strategy. So far, we’ve shared advice about blogging, lead generation and social media. Email marketing completes the list of content […] The post B2B Content Marketing 101: Email appeared first on Rep Cap.
  • Pro Tips for Effectively Targeting Your Audience

    Karie Holton
    16 Apr 2015 | 10:13 pm
    One of the biggest mistakes B2B marketers make is failing to target their audience with the content they create and share. Creating high-quality content that doesn’t serve your audience misses the point and makes waste of a lot of hard work and effort. To help you be more effective in targeting your audience, I’ve gathered some articles and blog posts […] The post Pro Tips for Effectively Targeting Your Audience appeared first on Rep Cap.
  • Content Marketing for B2B Software: SheerID Uses Surveys To Fuel Its Content

    Catherine Conlan
    15 Apr 2015 | 5:00 am
    SheerID provides eligibility verification solutions that make it possible for retailers to instantly verify customers qualify for special offers. “For example, Foot Locker uses our platform in their stores to verify that customers who want to use the military discount are affiliated with the United States Armed Forces, and Spotify uses our online solution to ensure that only currently enrolled […] The post Content Marketing for B2B Software: SheerID Uses Surveys To Fuel Its Content appeared first on Rep Cap.
  • ViralSweep Markets its B2B Software With an Interactive Guide

    Karie Holton
    13 Apr 2015 | 5:00 am
    ViralSweep is a 2-year-old B2B software company that provides brands with the tools they need to build and run a social promotion, such as a sweepstakes or contest. “We’re a small team of three. We never took outside funding. We don’t have a sales team. We focus only on content marketing and it has paid off extremely well for us,” […] The post ViralSweep Markets its B2B Software With an Interactive Guide appeared first on Rep Cap.
  • How to Use Facebook to Promote Your Content

    Karie Holton
    10 Apr 2015 | 5:00 am
    Social media is an effective tool for getting your brand’s content in front of your target audience. Facebook, for example, can help you find your customers and share content with them. You can even buy Facebook ads to draw more eyes to your page. If you’ve never used Facebook  process can seem overwhelming and time consuming. So this week, I’ve […] The post How to Use Facebook to Promote Your Content appeared first on Rep Cap.
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    Ready Writer

  • How to tell your brand story: a guide for small businesses

    Abidemi Sanusi
    7 Apr 2015 | 4:00 am
    You've heard about it, but what is 'brand storytelling' and why should small businesses care about it? Our simple guide explains it all. The post How to tell your brand story: a guide for small businesses appeared first on Ready Writer.
  • Where to get ideas for your legal blog

    Abidemi Sanusi
    17 Mar 2015 | 2:05 am
    Keeping your corporate blog fresh can be challenging, but it is not an impossible task. If you look hard enough, there are lots of places you can go to for inspiration, most of which are available at the click of a button. The post Where to get ideas for your legal blog appeared first on Ready Writer.
  • Signs your content project is failing and what to do about it

    Abidemi Sanusi
    9 Mar 2015 | 6:03 am
    If your project seems to lurch from one crisis to crisis, with nary a break in between, push back; ask for more time. It is better to deliver a great project late, than it is deliver a dud project on schedule. Get this and more tips to bring your content project back on the road to recovery in this post. The post Signs your content project is failing and what to do about it appeared first on Ready Writer.
  • Five ways to manage your content without stress over the Christmas break

    Abidemi Sanusi
    8 Dec 2014 | 12:53 am
    Just because you’re on a break doesn’t mean your content has to be. By following these five simple rules, you can still get your content working hard for you over the Christmas holidays. The post Five ways to manage your content without stress over the Christmas break appeared first on Ready Writer.
  • Why you need a content strategist: horror stories from the vault

    Abidemi Sanusi
    17 Nov 2014 | 8:56 am
    Still not convinced you need a content strategist? Then, check out these horror tales from our vault. The post Why you need a content strategist: horror stories from the vault appeared first on Ready Writer.
 
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    Inbound Marketing Blog

  • 17 Social Marketing Experts Share Relationship Building Tips

    Jasmine Henry
    20 Apr 2015 | 5:05 am
    Think your followers don’t want to engage with your brand on social media? Think again. According to Segal Business School research on the functional building blocks of social media, consumers need conversation and relationships. They want to have real connections. If you’re struggling to find individuals who are ready to connect, your relationship-building approach could require something of a reset. In this blog, you’ll gain access to the expertise of 17 subject matter experts. From entrepreneurs to social media marketers, consider this a gathering of minds from a wide array of…
  • 50 Totally Un-Boring Ideas for Social Media Marketing Content

    Bill Faeth
    18 Apr 2015 | 5:29 am
    Blog post link. News article link. Infographic link. YouTube link. Yawn. Raise your hand if you’re guilty of occasionally getting a little bit, well, routine with your social media content. It happens to many of us. Social media networks reach some 82% of the world’s population currently. However, nearly half of all social users can feel more than a little fed up at times. Some 41% recently reported feeling annoyed with social media posts, and expressed intent to spend less time on Facebook, Twitter, Pinterest, and other networking sites. If your brand’s content has gotten too…
  • Real-Life Confessionals: 5 User Experience Mistakes We’ve ALL Made

    Bill Faeth
    17 Apr 2015 | 5:05 am
    How does your website appear to first-time visitors? If you’re not entirely sure, you definitely should be. Some 96% of first-time visitors to your company’s website aren’t ready to make a purchase. If your website is slow to load, difficult to navigate, or just plain ugly, you might be out of luck. It could be their first and last visit. The world’s most effective websites have no learning curve. They’re attractive, wicked fast, and funnel users seamlessly towards high-quality content resources. These awesome websites are actual conversion machines. Most of us know an attractive…
  • 5 Colossal Ways Content Marketing Will Change in 2016

    Jasmine Henry
    15 Apr 2015 | 5:06 am
    26% of all marketing dollars in the US are now directed toward custom, branded content, according to the latest research by the CMO council. Considering that content marketing was in it’s infancy stages just a decade ago, this fact is absolutely staggering. As organizations continue to invest more heavily in all forms of digital content, from white papers to custom videos, it’s no secret that the field is changing very rapidly. It’s no longer considered novel for a company to have a blog, or send gorgeous, visually-stimulating emails about deals and sales. It’s the norm. If your…
  • 15 Quick Tips for Building an Online Community

    Bill Faeth
    13 Apr 2015 | 5:06 am
    How common is online community? Well, there are something like 4 million or more businesses with brand pages on Facebook. However, only several thousand of these companies have more than a million fans. How many of these brand presences are true online community? Not nearly enough. There’s a big difference between a company with a social media presence, and a company that’s managed to build a vibrant online community. Think to brands like marketer Gary Vaynerchuk, boot retailers Country Outfitters, and country singer Miranda Lambert. These are all examples of well-defined brands with some…
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    Content Warfare Blog

  • Trust vs Traffic: Breaking the Content Code with Mark Schaefer | #117 CWP

    Ryan Hanley
    20 Apr 2015 | 3:20 am
    Are building trust or simply driving traffic? “Trust trumps traffic,” that’s according to this episode’s guest Mark Schaefer, who joins the Content Warfare Podcast to discuss concepts from his new book, The Content Code. Mark is an incredible thought leader in the marketing industry and someone I’m proud to call a friend. His new book, The Content Code, is the first content marketing book I’d recommend you read after you finish the Content Warfare book (you don’t actually have to read Content Warfare first, you can read them concurrently). If you…
  • 3 Reasons More Leads Will NOT Grow Your Business (and 3 fixes)

    Ryan Hanley
    7 Apr 2015 | 4:32 am
    Attracting more leads will grow your business, right? For marketers, most often our barometer for success is lead generation. In theory, leads are the fuel of your business. More leads, yield more sales. We need sales. We need sales to pay salaries, rent and reinvest in our business. If we agree that sales are the end measure of for-profit business success, shouldn’t every employee feel a sales responsibility? Yes. The marketing department more than any. Sales conversion may not traditionally be the marketing departments direct measure, but it should be. If we marketers are…
  • How to Use Facebook Native Video to Build Your Audience

    Ryan Hanley
    23 Mar 2015 | 8:17 am
    We build our audience by adding value to their lives. Its that simple. No matter what you do. No matter if your cashier clerk, insurance agent or Internet celebrity, everyone has the ability to build an audience. One of the most powerful methods of adding value to your True Fans is answering their questions. Video provides an enormous opportunity to add value in an personal way. Answering questions via video is how I grew my insurance business. Back then the options for answering client questions was limited. Youtube and Vimeo were the only economical choices for hosting and…
  • The One Thing That Separates Online Success from Fantasy

    Ryan Hanley
    19 Mar 2015 | 3:37 am
    We all fantasize about success. But what is it that separates those who are successful from everyone else? There are many paths to success. Could there be just one thing that separates success and not success? Maybe successful people… are they given more opportunity, are they gifted with skills at birth or, maybe they’re just lucky. No. I don’t believe any of these answer our question. Each of these feels more like an excuse for NOT achieving success than a reason for it. Where do you find the time? Yesterday I had the pleasure of being a guest on my good friend Josh…
  • Navid Moazzez on Virtual Summit Mastery | #116 CWP

    Ryan Hanley
    16 Mar 2015 | 9:51 am
    Want to grow your audience, your brand and your business? Sure you do. In this episode of the Content Warfare Podcast we learn why Navid Moazzez believes a virtual summit is the tool to make it happen. Navid Moazzez is a lifestyle entrepreneur is legitimately living the entrepreneurial dream. In the fall of 2014 Navid hosted the first Branding Summit with 88 thought-leaders and entrepreneurs sharing their experience growing a personal brand. The result was thousands of attendees from all over the world paying to experience Navid’s virtual summit. So successful was the Branding Summit…
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    Cas McCullough

  • PODCAST: The most effective content marketing method. It might surprise you! [Episode 7]

    Cas McCullough
    18 Apr 2015 | 11:00 pm
    When you think about content marketing, what is top of mind? It might be blogging, or videos, infographics or social media, but interestingly none of these perform as well as the method I’m going to share with you today. A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events [...] The post PODCAST: The most effective content marketing method. It might surprise you! [Episode 7] appeared first on Cas McCullough.
  • PODCAST: How to enhance your small business brand with Spotify [Episode 6]

    Cas McCullough
    12 Apr 2015 | 2:40 am
    One of my all time favourite quotes is this one by Maya Angelou: 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Interestingly, in the small business quest to dominate the social media space one of the best tools [...] The post PODCAST: How to enhance your small business brand with Spotify [Episode 6] appeared first on Cas McCullough.
  • How to Decide on a Free Giveaway

    Cas McCullough
    31 Mar 2015 | 7:00 pm
    Today, I am doing something I haven't done before: participating in a blog tour. Blog tours are a great way to share about a new book or program launch. I really like this book by Stacey Myers. It's practical and actionable. I talk with Stacey about her 30 Daily Doables project on the Your Brilliant Un-Career [...] The post How to Decide on a Free Giveaway appeared first on Cas McCullough.
  • PODCAST: How to write a product launch blog post [Episode 5]

    Cas McCullough
    30 Mar 2015 | 4:00 pm
    One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy and when you’re marketing something, it also probably doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard [...] The post PODCAST: How to write a product launch blog post [Episode 5] appeared first on Cas McCullough.
  • PODCAST: How to find influencers in your niche on Twitter to get the conversation started for your business [Episode 4]

    Cas McCullough
    27 Mar 2015 | 5:05 pm
    You’ve signed up for Twitter. Now what? How do you find people to connect with? More importantly, how do you find the right people to connect with and how can you get the conversation started? Lots of business people and entrepreneurs sign up to Twitter with the intention of building connections and feeding people into [...] The post PODCAST: How to find influencers in your niche on Twitter to get the conversation started for your business [Episode 4] appeared first on Cas McCullough.
 
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    Twitter Marketing Software -- Saturn Social

  • Final Reminder: 30-Day Log-In Requirement for Early Access Users in Effect

    Andy Detweiler
    30 Mar 2015 | 5:35 pm
    Just one last friendly reminder that starting Wednesday, April 1st, we’ll be de-activating any early access users that have not logged in during the previous 30-day period. Please feel free to contact us with any questions. Are you a business or individual trying to drive leads and web traffic through Twitter? Saturn Social can help.  The post Final Reminder: 30-Day Log-In Requirement for Early Access Users in Effect appeared first on Twitter Marketing Software -- Saturn Social.
  • Saturn Social Announcements – March 27th, 2015

    Andy Detweiler
    27 Mar 2015 | 12:21 pm
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 3/27/15… What’s New We’re happy to report that two highly-requested and anticipated features are now live: 1. The ability to have your leads/traffic report come on a weekly basis as opposed to a daily basis. 2. The ability to adjust campaign parameters. You may access both of these new features by clicking on the newly added “Settings” tab on the left-hand toolbar. 30 Day Log-In Requirement Reminder: starting in April, users who have not logged in within the last…
  • 30-Day Log-In Requirement and Early Access Pricing Discounts

    Andy Detweiler
    23 Mar 2015 | 5:23 am
    Below, please find two very important announcements for Saturn Social early access users… 30 Day Log-In Requirement Starting in April, users who have not logged in within the last 30 days will be de-activated from the system. Please note we are NOT requiring payment at this point. You may still explore and use the system at your convenience. However, we believe we have worked through enough of the early technical glitches (there are still some, for sure) that we would like to ensure users are engaged and offering feedback on how we can make the product better. If it is simply not a…
  • Saturn Social Announcements – March 20th, 2015

    Andy Detweiler
    20 Mar 2015 | 7:00 am
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 3/20/15… What’s New We’re happy to report that two highly-requested and anticipated features are now live: 1. The ability to have your leads/traffic report come on a weekly basis as opposed to a daily basis. 2. The ability to adjust campaign parameters. You may access both of these new features by clicking on the newly added “Settings” tab on the left-hand toolbar. Please feel free to contact us with questions by using the support widget or emailing…
  • Saturn Social Announcements – March 13th, 2015

    Andy Detweiler
    13 Mar 2015 | 7:00 am
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 3/13/15… Below, please find a list of Saturn Social Early Access notes and updates for the week. Technical Glitches It appears a few people have still been experiencing a few issues when trying to onboard. Please let us know if this has happened to you and/or feel free to hop back in if you were one of those affected. The In-App CTA Image Builder is Coming! If there’s one thing the most successful users of Saturn Social have in common, it’s that they’ve created and…
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    WordPress.com News

  • Social Media Icons Widget

    Chris
    17 Apr 2015 | 9:00 am
    Now available in a widget dashboard near you, we present the Social Media Icons Widget! No longer do you have to fiddle around with complicated HTML code to add beautiful social media icons to your blog or website. With this new widget, you can add icons for the most popular social networks in no time. The icons are linked to your social media profiles, making it easy for your readers to follow your latest status updates. The Old Way The New Way Currently, we support adding social media icons for the most popular social networks, including: Facebook Twitter Instagram Pinterest LinkedIn…
  • New Theme: Cyanotype

    Takashi Irie
    16 Apr 2015 | 9:00 am
    It’s the time of the week again, Happy Theme Thursday! We’re pleased to present a new free theme, Cyanotype: Cyanotype Cyanotype, designed by yours truly, is a monochromatic blog theme with a bold, yet simple look that sets your blog apart from the rest. Pick your favorite background color or image to lend your personal flair. Cyanotype also supports the following popular features: Custom Header, Custom Menu, Social Links, Site Logo, Featured Images, and Widgets. Read more about Cyanotype on the Theme Showcase, or activate it on your site from Appearance → Themes!Filed under:…
  • Keep Connected! Expats and Nomads Blog Around the World

    Michelle W.
    15 Apr 2015 | 9:00 am
    We don’t write blogs purely for ourselves — we write them to be read. For people who live far from family and friends, blogs serve twin readerships: they give the intrepid traveler a simultaneous way to chronicle travels for a broad audience and update those back at home. We love following the worldly adventures of these four expats and nomads, and we’re sure their friends appreciate the virtual lifeline, too! Wish I Were Here Writer J.D. Riso is a self-identified dromomaniac — a person with an uncontrollable desire to wander. Wish I Were Here is her record of…
  • Field Notes: Hispanicize 2015

    Marjorie R. Asturias
    10 Apr 2015 | 9:00 am
    Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do when not in front of a computer. Two weeks ago, Happiness Engineers Karen Arnold, Marjorie R. Asturias, and Jamil Abreu, as well as Code Wrangler Damian Suarez, attended the sixth annual Hispanicize conference in downtown Miami, Florida. The event, which took place from March 16-20, is billed as the “largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment,…
  • New Theme: Lingonberry

    Caroline Moore
    9 Apr 2015 | 9:00 am
    It’s Theme Thursday, and we’re happy to present a brand new free theme for your enjoyment. Lingonberry Lingonberry is a bright, personable blogging theme by Anders Norén with bold colors and accents and a playful, modern twist. Formatted posts stand out from the rest, space for your site logo adds a personal touch, and footer widget areas for additional content give your posts and pages plenty of room to shine. Lingonberry also adapts to your device, for a flawless reading experience no matter the screen size. Get to know Lingonberry on the Theme Showcase, or give it a spin by…
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    Convert With Content

  • Content Marketing SEO Strategy – Part 1 Keyword Research

    Stephanie Frasco
    20 Apr 2015 | 3:00 am
    This is part of a 5 part series on our content marketing SEO strategy. Part 1 - Keyword Research Part 2 - Blogging Part 3 - Social Media Part 4 - Landing Pages Part 5 - Content Optimization We think a good SEO strategy is one that revolves around one thing and one thing only. Content. Yes, at ConvertWithContent, content is our best friend. We eat, sleep, dream content. Why? Because we know it works. With a solid content marketing strategy in place you also have a good SEO strategy in place. In case you need a refresher crash course on SEO, you can read this article here. The one thing you…
  • 7 Things I Do To Use Social Media To Earn More Sales

    Stephanie Frasco
    17 Apr 2015 | 3:11 am
    Have a prospect? It's likely that they are going to hang up the phone with you and "think" about it. You might email them to no response. Maybe they'll even write you back to let you know that they are still "thinking" about it. Maybe they've even forgotten about you and just stop writing you back. The thing with sales is you have to strike while the iron is hot. And the iron can get cold very quickly. To avoid being forgotten, you have to do a few things often and well. Of course you have to be relevant to them. If you are trying to sell someone something that will never make sense to them,…
  • The Top 21 Reasons You Need More Content To Increase Your Sales

    Stephanie Frasco
    13 Apr 2015 | 3:43 am
    In real estate, it's all about location, location, location. In the online world, it's all about content, content, content. Whether it's living on your website, on your social media channels, in an ebook or white paper, within a video, on your product pages, in your meta descriptions, on a landing page, within a press release and in a blog post, the truth of the matter is that you need more content to compete online, especially as a small business. You see, a small business doesn't have the same budget as a huge company like Coca-Cola or McDonalds. Small businesses have to work harder to get…
  • Social Selling & The Social Media Sales Funnel

    Stephanie Frasco
    30 Mar 2015 | 3:53 am
    Social media is a beautiful thing for business. It opens up your doors to a wider audience than was ever possible before. Social is a pathway to success online. You literally have the world at your fingertips. And if you use social media strategically you can increase your sales. I'm going to get into that. But first, let's talk about the two things that social media relies on. Content and engagement. Social Starts With Content To be social, you have to have something to share. This is obviously why I think blogging is such a great way to help your social media presence and traffic. The…
  • 9 Ways Small Businesses Can Use Meerkat & Streaming Video

    Stephanie Frasco
    20 Mar 2015 | 3:36 am
    A few weeks ago a new player jumped on to the scene. It's called Meerkat, a new live streaming video app that you can share through Twitter. It is on the hot new girl in town and people are going crazy over it. You can see how it's increasing in popularity on this graph from nothing to something exciting in a few days. According to SimplyMeasured, over 90,000 Meerkat videos have been streamed driving close to 300,000 views. Before we start getting too excited, that is only 3 views per stream. I've seen Shaq and Jimmy Fallon use the app, and usually when celebs join in, you can expect to a lot…
 
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    Blog | Scribewise

  • Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)

    Jessica Lawlor
    17 Apr 2015 | 8:27 am
    Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s take a peek inside my inbox and see what content marketing takeaways and tips we can glean from recent email blasts from popular brands.  1. Tie sales efforts toward a current event or holiday. Tax Day was Wednesday and as I scanned the shopping folder in my…
  • Content Marketing Mindset: Think Outside the Campaign

    14 Apr 2015 | 5:23 am
    As a marketer, you’ve been trained to package efforts as campaigns. For decades, marketing has put together programs that have a beginning, a middle and an end. But the buyer’s journey and the nature of marketing have changed, and now only fools willingly end the conversation with the audience. With content marketing, we have to put that campaign mindset to rest. Content marketing doesn’t end. If you’re doing it well it becomes an everlasting effort that binds you closer and closer to your audience. Once you start, if you’re doing it well, you’re not going to stop. You must…
  • Have We Finally Figured Out A Way To Measure Content Marketing?

    10 Apr 2015 | 9:30 am
    If you’re new to content marketing, figuring out how to determine what’s working and what isn’t can feel overwhelming, to say the least. Our marketing efforts are shifting toward content marketing because we understand that the buyer’s journey has completely changed in the past several years. But now we’re trying to figure out how to plan our efforts and measure them effectively. Partly because any good marketer wants to see how her campaigns are performing. And partly because we all have to answer some form of the question: “What’s the ROI?” It’s difficult in most…
  • Why Do You Suck At Content Marketing?

    7 Apr 2015 | 12:25 pm
    Everybody’s talking about content marketing, and just about everybody (93 percent of B2B marketers, according to the Content Marketing Institute) is engaged in a content marketing effort. That’s good. But things go south pretty quickly from there – a ridiculous 58 percent of B2B content marketers assess their organizations as “not doing a good job,” according to that same study. Why are we all so bad at this? To a certain extent, it’s likely because content marketing is new to so many organizations. However, that merely means that it’s time for us all to sharpen our pencils and…
  • Let’s Put An End To Blunt Force Marketing

    31 Mar 2015 | 8:48 am
    The phrase “blunt force marketing” sounds awful, doesn’t it? But that’s still what so many businesses do – they club their customers over the head, trying to compel them to action. Not exactly the way to build a long term relationship. The big boys of marketing –the beer companies, fast food chains and lizard-infested insurance companies that spend nine figures annually – are accustomed to winning just because they outspend everyone else. They dominate the media landscape through sheer force. They spend so much damn money that they can’t help but be top of mind for the…
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    Social Media Explorer

  • To High Performers Everywhere

    Tracey Parsons
    14 Apr 2015 | 3:00 am
    Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy!  So to the High Performers out there, take solace, there is a place for you where your brand of magic making is rewarded. You just…
  • Fix Your Broken-Record Content Strategy

    Tracey Parsons
    7 Apr 2015 | 3:00 am
    Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And…
  • A Parting Gift: 17 Truths For Business And Life

    Danielle Terreri
    3 Apr 2015 | 3:00 am
    In an unorthodox move, I (blog editor) am taking a moment to preface Danielle’s post. Today is the last day that she will be haunting the virtual halls here at SME Digital. Though we are selfishly sad to see her go, we are thrilled to watch her continue to grow and spread her wings. She has made a lasting impact on our team, our clients, and our culture. To sum it up, she’s amazing and a total, total rock star. We are honored that she has grown with us and that we now get to share her with the rest of you. Danielle, I will always consider you a dear, dear friend, and I cannot…
  • The Emancipation of Corporate Culture

    Suzanne Coblentz
    1 Apr 2015 | 3:00 am
    Working virtually and having virtual access to your office is becoming increasingly common in today’s workforce. Even the federal government has some options available for virtual employees. The benefits and drawbacks of working outside of a traditional office space is well-chartered blog territory. What is often missing from the conversation is what it takes to build and sustain a corporate culture of Zappos proportions with an entirely virtual team. At SME Digital, we have up-leveled working virtually, beyond simply a job that allows you to work out of your home (or local Starbucks) to a…
  • The only four metrics that matter

    Tracey Parsons
    31 Mar 2015 | 3:00 am
    Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put…
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    CopyPressed

  • Malcontent Episode #5: Enterprise Content Creation and Measurement

    Dave Snyder
    20 Apr 2015 | 10:06 am
    Episode 5: Enterprise Content Creation Featuring Dennis Goedegebuure – VP of Growth & SEO @ Fanatics Dave Synder – CEO @ CopyPress Joe Sinkwitz - CRO @ CopyPress Derek Miller – VP of Sales @ CopyPress Episode 4 Show Notes Content Brand Pyramid – http://contentbrandpyramid.com/ Ernie Banks Baseball card here is a good story: http://thenextcorner.net/competing-with-yourself/ The Berlin wall story http://thenextcorner.net/wall-and-chain-berlin/ end of the week Airbnb presents: Wall and Chain – Based on a true story http://belonganywhere.com Headlines and Hot…
  • Malcontent Episode #4: Enterprise Content Part 1- Planning and Strategy

    Dave Snyder
    14 Apr 2015 | 7:00 am
    Episode 4: Marketing Automation and Content Featuring Dennis Goedegebuure – VP of Growth & SEO @ Fanatics Dave Synder – CEO @ CopyPress Joe Sinkwitz - CRO @ CopyPress Derek Miller – VP of Sales @ CopyPress Episode 4 Show Notes Content Brand Pyramid – http://contentbrandpyramid.com/ Ernie Banks Baseball card here is a good story: http://thenextcorner.net/competing-with-yourself/ The Berlin wall story http://thenextcorner.net/wall-and-chain-berlin/ end of the week Airbnb presents: Wall and Chain – Based on a true story http://belonganywhere.com Headlines and…
  • Charli Moore, Michael Vyskocil, and Jonathan Lister : Creative Spotlight

    Dave Snyder
    8 Apr 2015 | 7:00 am
    This week we spotlight the diversity in experience our team has, by featuring a magazine contributor, a published novelist, and a well known travel blogger. Charli Moore Places to find her creativity http://wanderlusters.com/ http://www.huffingtonpost.com/charli-moore/ http://www.natgeotraveller.co.uk/smart-travel/travel-talk/best-of-the-travel-blogs-march-2015 Type of work she does I manage a niche adventure travel blog highlighting outdoor activities and off the beaten path escapes to my readers. I contribute copy to a major house sitting website. I write for a regional tourism website in…
  • Big Data & Interactives

    Joe Sinkwitz
    6 Apr 2015 | 1:15 pm
    In the past I’ve written on how to avoid getting ripped off by buying cheap infographics as well as how to sell interactives to a client if you’re an agency, so today I think it would be appropriate to cover a success story on using an interactive to explain what is happening with a big dataset. Who: Home Advisor What: 2015 True Cost Report Why: Help consumers to understand the true cost of home improvement projects Why Joe likes it: Home Advisor was able to take both aggregate and individualized cost data from customer quotes, material costs, and contractor bids, and then serve…
  • Malcontent Episode #3: Marketing Automation and Content

    Dave Snyder
    6 Apr 2015 | 7:59 am
    Episode 3: Marketing Automation and Content Featuring Mike King – CEO @ iPullrank Dave Synder – CEO @ CopyPress Joe Sinkwitz - CRO @ CopyPress Derek Miller – VP of Sales @ CopyPress Episode 3 Transcript Interviewer: Our guest today is Mike King. You might follow him as iPullRank on Twitter, you’ve seen him at MozCon, you’ve seen him speaking everywhere. It seems like everywhere I go, this guy is there. So Mike, do you want to introduce yourself and let people know what you’re working on right now? Mike: Sure. I’m Mike King. I am the founder of an…
 
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    Content Marketing Blog

  • When to Outsource Inbound Marketing

    Justin Lambert
    15 Apr 2015 | 5:30 am
    If your company has an inbound marketing program, congratulations! You’re already several steps ahead of most of your competition. If you’re handling it all internally, again, congratulations! That’s not easy.
  • Surviving a Website Redesign: What You Need to Know

    Andrea Miller
    8 Apr 2015 | 5:30 am
    Breaking up with your website can be hard to do. You may be able to admit it's no longer working for your business, but you also know that a redesign can be expensive and a lot of work. As business owners, we may fool ourselves into thinking our current site can get us through one more year of business even if our marketing department is demanding an end to the relationship now. Times change, and websites need to evolve just like our businesses do.
  • How Do You Know If Your Inbound Marketing Plan is Working?

    Molly Bruno
    1 Apr 2015 | 6:00 am
    Once you have decided on an inbound marketing plan for your business, it’s easy to skip ahead and focus on the results. When will you start seeing results? What will they look like? 
  • How to Use LinkedIn for Strategic Influencer Marketing

    Justin Lambert
    27 Mar 2015 | 5:30 am
    While LinkedIn has quietly maintained its position as the top professional networking site in the world and even more quietly expanded into one of the most powerful business content engines on the Internet, a sadly large number of people have insisted on thinking about it as “my digital resume.” It’s time to get over it, folks.
  • Handing Over Control: The Switch to User-Generated Content

    Andrea Miller
    20 Mar 2015 | 5:30 am
    It can be hard to give up control as a marketer or business owner. After all, it’s our job to ensure that our brand is being represented well and consistently. But keeping up with content creation is becoming more difficult as more companies embrace content marketing and tell their stories online. So, it’s okay to look outside your office space for content creators. In fact, your best storytellers may be your biggest fans. Marketers, it’s time to put our Type A personalities aside and let our customers take control of our brand’s content.
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    Sweepstakes Marketing Blog

  • 5 Reasons To Use Retargeting For Your Next Promotion

    Giancarlo Massaro
    8 Apr 2015 | 5:00 pm
    Have you ever wondered why you keep seeing ads from companies that you visited days or weeks ago? Whether you see them on Facebook or on other websites on the web, it’s like these companies are literally following you around everywhere you go, making the temptation to click on their ads even stronger—even if it’s […] The post 5 Reasons To Use Retargeting For Your Next Promotion appeared first on Sweepstakes Marketing Blog.
  • 17 Sites To Submit Your Products To For Traffic And Sales

    Giancarlo Massaro
    10 Mar 2015 | 12:25 pm
    Finding distribution channels for your products can be tough, especially if you are a new company with a product that no one has ever heard of. At ViralSweep, we’re in the beginning stages of secretly building our own physical product, and we’ve found that it’s an uphill battle to get distribution early on in the […] The post 17 Sites To Submit Your Products To For Traffic And Sales appeared first on Sweepstakes Marketing Blog.
  • 20 Sites To Get Free Stock Images For Commercial Use

    Giancarlo Massaro
    25 Feb 2015 | 9:00 pm
    Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We’ve done the dirty work for you […] The post 20 Sites To Get Free Stock Images For Commercial Use appeared first on Sweepstakes Marketing Blog.
  • How to Use Canva to Give Context to Your Promotional Images

    Giancarlo Massaro
    17 Feb 2015 | 6:30 am
    Sweepstakes and contests are incredibly visual promotions that require attractive images in order to spark the interest of your audience. In our Advanced Guide To Sweepstakes, we have an entire section that talks about using eye-catching imagery in your campaigns. Not only should you use images that grab people’s attention, but you should also give […] The post How to Use Canva to Give Context to Your Promotional Images appeared first on Sweepstakes Marketing Blog.
  • Amazon Giveaway: Unboxing Amazon’s New Service

    Giancarlo Massaro
    11 Feb 2015 | 10:43 am
    First it was the Kindle, then it was the Fire Phone, and now it’s… Amazon Giveaway? That’s right, Amazon has officially announced a new giveaway tool that will allow anyone to run a giveaway using products that can be purchased on Amazon. When we first heard the news, we were a bit confused; why would […] The post Amazon Giveaway: Unboxing Amazon’s New Service appeared first on Sweepstakes Marketing Blog.
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    Pamorama | Social Media Marketing Blog

  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
  • How to Create Perfect Headlines for Social Media Posts

    Pam Dyer
    7 Mar 2015 | 1:35 pm
    Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. David Ogilvy, the original “Mad Man” and founder…
  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
 
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    News

  • Internetology 101

    allwebcafe.com
    15 Apr 2015 | 12:41 pm
    Welcome to the Internet! I’ll be here to guide you from the very beginning all the way down to domain names and URLs.First, lets get familiar with where the Internet came from. The Internet was created in 1969 by the United States Military during the height of the Cold War as a “nuke-proof” communications network. It’s comprised of millions of computers throughout the world, networked together. The World Wide Web, commonly referred to as ‘the Web’, is a large collection of information, including pictures, music, videos, and more. And it’s all accessible via the Internet.Fun…
  • How To Develop Your Keyword Strategy

    allwebcafe.com
    9 Apr 2015 | 11:37 am
    Choosing the right keywords. Sounds simple enough, right? It can be - if you take the easy way out. If you’re doing the best job possible, your keyword strategy should be just that. A strategy. It’s going to take planning, research and the utilization of specific tools in order to ensure you’re approaching your website’s search engine optimization as logically as possible.I’ll outline a few tools and tactics you should utilize when developing your next keyword strategy. But remember - it doesn’t stop here. It’s a process that needs to be refined and revisited over time.
  • Beyond Keywords and Meta Data: The Developer’s SEO

    allwebcafe.com
    3 Apr 2015 | 7:23 am
    Contrary to popular belief, search engine optimization (SEO) responsibilities do not fall solely on the marketing department. From a website’s inception through its lifecycle, the developer plays just as much of a role in the site’s SEO as the marketing manager. And it’s more than just keywords and meta data - site architecture and presentation techniques can drastically impact rankings and traffic as well. If you’re a developer looking for some quick-hit ways to optimize your site for search, you’re in the right place. I’ll take you through some development techniques that are…
  • 5.5 Ways The Best Mobile Websites Incorporate SEO

    allwebcafe.com
    26 Mar 2015 | 1:08 pm
    Mobile device use has skyrocketed over the past few years. In fact, more people access the web on smart phones or tablets than desktops. What does this mean for search? It means you’d better up your mobile optimization game if you want to stay in the race. Read on for five (and a half) simple rules to keep in mind when optimizing your site for mobile and a bonus tip that will keep you on top of your SEO moving forward.1. Think Mobile First The best websites are designed with responsiveness as a primary consideration. Designing for various devices requires planning around the User Interface…
  • Is it Time to Drop Support for IE8? - Part II

    allwebcafe.com
    18 Mar 2015 | 10:43 am
    Today marks the sixth year anniversary of Internet Explorer 8. With that, I thought it would be good to revisit an article I wrote last year about dropping support for IE8, and take a look at what has changed in the last twelve months.This time last year, according to StatCounter. IE8 held 6.13% of the Internet’s users. Today, that number has significantly dropped to 3.63%. So - what could have contributed to this? It may be a few things, starting with Microsoft discontinuing support for Internet Explorer 8 back in April 2014. Other big brands quickly followed suit. As I mentioned in the…
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    CyberAlert Blog

  • Elements of an Employee Social Media Policy

    William Comcowich
    20 Apr 2015 | 12:52 pm
      Employee social media posting remains a perplexing issue for many organizations. Some fear their employees may post ill-advised, embarrassing, or confidential information. Some encourage employees to mention their company and strive to transform employees into social media brand advocates. An employee social media policy can set guidelines for employee behavior on line, help prevent [...]The post Elements of an Employee Social Media Policy appeared first on CyberAlert Blog.
  • 50 Examples of the Benefits of PR

    William Comcowich
    20 Apr 2015 | 6:11 am
    CEOs, CFOs and other top corporate executives sometimes question the value of public relations, claiming that PR has no tangible link to ROI or other similar business metrics. The truth is: PR helps companies save money, become more efficient, build brand awareness, sell more products, raise funding, increase shareholder value, generate customer leads, entice consumers [...]The post 50 Examples of the Benefits of PR appeared first on CyberAlert Blog.
  • Ridiculous PR & Marketing Stunts That Worked

    William Comcowich
    17 Apr 2015 | 10:53 am
      Some marketing and PR ideas are ridiculous. But some ridiculous ideas actually work. Both small and large businesses can create unusual PR and marketing stunts that gain outsize attention. These are some of the most interesting ideas we’ve uncovered. 200 dozen donuts. Krispy Kreme UK delivered 200 dozen donuts to a job resourcing company’s [...]The post Ridiculous PR & Marketing Stunts That Worked appeared first on CyberAlert Blog.
  • The Paradigm Shift in the PR-Media Relationship

    William Comcowich
    17 Apr 2015 | 8:40 am
      The relationship between public relations and the media has changed drastically. In fact, many seasoned PR professionals call the change “a paradigm shift.” Armed with an array of owned media websites, blogs and social media accounts, PR can bypass the media, better control the message, better track and measure results, and obtain better ROI. [...]The post The Paradigm Shift in the PR-Media Relationship appeared first on CyberAlert Blog.
  • How Marketers Can Avoid Charges of Deceptive Marketing

    William Comcowich
    16 Apr 2015 | 8:26 am
      Marketers who are careless about their product claims could face charges from the Federal Trade Commission (FTC) for deceptive advertising. Just this past March, an FTC complaint charged Allstar Marketing Group with deceptive advertising over its “as-seen-on-TV” type products such as Snuggies and the Magic Mesh door cover. The telemarketing company led consumers to [...]The post How Marketers Can Avoid Charges of Deceptive Marketing appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Getting More Referrals Through Newsletter Marketing

    info@wpicommunications.com
    9 Apr 2015 | 4:00 am
    Everyone knows that time is money, but when it comes to your professional practice, your personal mantra should be that referrals are money. Increasing your referrals can help you grow your practice, raise your income and achieve new professional success.
  • Get Feedback from Client Newsletter Readers

    info@wpicommunications.com
    2 Apr 2015 | 4:00 am
    One proven, effective way to market your professional practice is to send a newsletter to clients and colleagues. Of course, the newsletter will pack a bigger marketing punch if the articles contain timely information of interest to your targeted audience.
  • A Marketing Idea for All Seasons

    info@wpicommunications.com
    24 Mar 2015 | 7:00 am
    Now that you’re in the homestretch of tax-return season, you’ve probably eased up on your marketing efforts.
  • Should You Outsource Your Professional Practice Newsletter?

    info@wpicommunications.com
    19 Mar 2015 | 3:59 am
    When it comes to newsletter marketing, professionals must first answer a few questions. The answers will guide you as you explore how best to develop a newsletter that builds your practice and keeps you connected to your patients or clients.
  • Does Your Practice Really Need an E-mail Newsletter?

    info@wpicommunications.com
    12 Mar 2015 | 4:00 am
    This is the question every professional practice should ask before beginning or resuming a newsletter marketing effort. Before you decide if newsletter marketing is right for you, look at some of the industry data.
 
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    Concentric Content Marketing

  • The 5 Stage Content Marketing Process

    Cate Conroy
    17 Apr 2015 | 5:39 am
    The content marketing process is the cycle marketers use to execute on their content strategy and achieve their content marketing goals. It is a process made up of 5 distinct stages: Research, Ideation/Planning, Creation, Connection, and Measurement. Let’s take a closer look at the phases of the content process: 1. Research The purpose of the research stage is to understand your audience. This is where you outline the Who, What, When, Where, Why & How of your content. Research for content marketing comes in two parts: foundational, and ongoing. Foundational research is the work you…
  • Editorial Calendar Solutions

    Cate Conroy
    9 Apr 2015 | 9:35 am
    When selecting a tool to build and maintain your editorial calendar there are a few things to take into account.  First, do you have a team collaborating on this calendar? If not, a good old-fashioned spreadsheet is a great options. If you are sharing the calendar with a team, does everyone need to edit the calendar?  If you have multiple people working on a calendar, an app would be a good solution for version control. Secondly, does your CMS have an editorial calendar function or plug-in?  The CMS Editorial Calendars section will point you towards some great plug-ins that you can…
  • Content Questions: Turning Down a Guest Blogger

    Cate Conroy
    26 Mar 2015 | 4:10 am
    Have a content question?  Submit a query and get advice from leading content marketers as part of our monthly series. Q:  How do I tactfully turn down a bad guest blogger? I host a blog that I’m pretty proud of – we get solid traffic and we are reasonably well-known in our industry.  I get lots of requests from people who want to write a guest post on my blog. I have a screening process in place to make sure that only quality, relevant, posts end up on my site, but how do I handle it when a friend/colleague doesn’t pass the screening process?  I don’t want to…
  • Content Marketing Events You Need to Attend in 2015

    Cate Conroy
    25 Mar 2015 | 5:19 am
    What: Content Marketing World When: Sept 8-11 Why it’s worth attending: CMWorld is the big kahuna of content marketing events.  With over 80 sessions, you are pretty much guaranteed that there will be a session that speaks to your content challenges.  Plus, this has turned into the annual be-seen event of the year for content marketers.  Book now. What: Confab When: There are a few Confab events, here is the schedule: Central May 20-22 Intensive Aug 31-Sep 2 Higher Ed Nov 4-6 Why it’s worth attending: Strategy, strategy, strategy.  This conference is focused on one thing…
  • Visual Content Tools You Didn’t Know Existed

    Cate Conroy
    23 Mar 2015 | 8:35 am
    Visual content is compelling.  We know that it grabs attention, it converts, and it is memorable. There are lots of great visual content tools out there, but there may be a few you have missed. Here are some of our favorite under-the-radar tools to create stunning content: Silk for Journalism bills items as an all-purpose tool for data journalism. All you do is upload your spreadsheet and it creates an interactive infographic. You can then add additional information your silk page like images and an introductory paragraph, or you can embed your silk right on your site.   Silk is based…
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    CoSchedule

  • How To Build Your Brand With Humor So You’ll Feel Like A Human

    Julie Neidlinger
    20 Apr 2015 | 7:00 am
    While you might be sold on the value of using content marketing for your business, you’re less convinced that you can get anyone to read your blog about plumbing widgets. Or axe supplies. Or fridge magnets. Because not every industry is readily exciting to everyone not wholly devoted to it. We’ve talked about how to write exciting content for boring industries (not that your industry is boring) on this blog before, but let’s delve a bit deeper into one aspect of it: humor. Who doesn’t love a good laugh? Using humor is a way to get your reader into that happy and…
  • How To Stay Motivated To Blog: #CoChat

    Krista Tolstedt
    17 Apr 2015 | 12:30 pm
    So, you’re sitting down at your computer with the music playing and a full cup of coffee, you’re about to write a super awesome blog post that is going to blow your readers’ minds. Except, there’s one probem. The words won’t come. Here you are, ready to write the best blog post ever, and your motivation tank is on empty. Your motivation is just gone. It happens to everyone. (If this hasn’t happened to you, please reach out to me. Teach me you ways!) Sometimes, motivation to write a blog post just isn’t there. We wanted to know what real bloggers do…
  • 4 Lessons From Psychology That Will Help You Grow Your Blog

    Nathan Ellering
    15 Apr 2015 | 7:00 am
    “I can tell you with a fair degree of certainty that no matter how great your product is, it is very likely that 40–60% of your free trial users never see the product a second time. Which makes that first use of the software really, really freaking important.” Patrick McKenzie said that in an e-book I read about onboarding. Yikes. Not getting into the technical mumbo jumbo here, solid onboarding helps our customers continue to use their CoSchedule editorial calendar again and again. And we really want to help people plan awesome blog content and social media to rock at content…
  • What Really Is Your Social Media ROI?

    Julie Neidlinger
    13 Apr 2015 | 7:00 am
    “Is social media actually helping your bottom line?” That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the effort and time put into social media has been for nothing, that the measurable returns were measurements that didn’t mean anything. What Really Is Your #SocialMedia ROI? #smm via @JulieNeidlingerClick To Tweet When The House Always Wins When it comes to gambling, the house always wins. But is social media…
  • How To Design Blog Graphics (For Non-Designers): #CoChat

    Krista Tolstedt
    10 Apr 2015 | 3:56 pm
    Most bloggers know the importance of including imagery in their posts. After all, studies have found that 60% of us are visual learners, while only 46% of blogs are actually using visual content. However, if you’re a non-designer (like me!), creating anything visual to accompany your blog causes a slight amount of anxiety. That’s why we gathered bloggers and content marketers together with #CoChat so we could help each other through our mutual design challenges. And then we brought in CoSchedule’s real designer, Ashton Wirrenga, to give us a bit more guidance. How To…
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    Feldman Creative

  • Infographics 101: The Big Idea (The Great Big List of Infographic Ideas)

    Barry Feldman
    19 Apr 2015 | 10:37 pm
    Infographics continue rocking. And rolling. See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happens with a killer infographic … It not only captures attention, it gets reposted. All over the place. And your brand goes with it, rolling across the social web like tumbleweed. Of course, it’s gratifying, but it’s also great for extending the reach of your brand and its message. Ideas for infographic: three great places to start The great big list of infographic ideas—Below is an infographic I…
  • Your Guide to Mastering the Most Critical Content Marketing Skill

    Barry Feldman
    11 Apr 2015 | 12:43 pm
    You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. I also loved the commentary stream that followed, especially this: The post inspired me to write a “how to teach effectively” article featuring the ideas of two experts on the subject of learning: my daughters. The article details five lessons for earning an A in education. If you fear…
  • 20 Signs Your Web Content Writer Won’t Cut Through the Crap

    Barry Feldman
    7 Apr 2015 | 12:44 pm
    I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of everything. I would have enjoyed it more if my sinuses were not a stuffed-up mess. When I decided to give my throbbing head a break and sit down and listen to a busker play guitar, my family headed back into the market for tea. When they came to rally me again, they presented me with a tea specially blended to kick colds. The concoction included ginger and cayenne pepper. I took a sip, gagged, and…
  • Headline Advice to Confuse You and Kill All Creative Impulses

    Barry Feldman
    21 Mar 2015 | 2:24 pm
    What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring headline writing tips. I get interviewed on the subject all the time. In fact, recently I landed a nice piece of business from a CEO who heard me dispense headline advice on a podcast with Copyblogger’s Damien Farnsworth. I’m a loyal reader of the HubSpot blog.
  • Forbes Rounds Up Experts for Actionable Content Marketing Tips

    Barry Feldman
    12 Mar 2015 | 11:36 am
    Ready to rock your content marketing? Here’s a recent article from Forbes.com offering 9 tips from content marketing experts…  If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition. The problem is, when it comes to developing and implementing content marketing strategies, it’s not always easy to know exactly where to start—especially if you haven’t invested much time or energy into content…
 
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    Big Leap Creative

  • There Will Always Be Dishes in the Sink

    Lisa Gerber
    12 Apr 2015 | 8:30 am
    I’m not terribly big on memes and inspirational quotes but this quote, shared by my friend Amy O’Hara on Facebook, made me feel some forgiveness towards myself – perhaps all the recent chaos in my life isn’t as bad as I think it is. Lately, I’ve barely been able to show up prepared. You know that feeling – how ugly it all looks on the inside, like Oz behind the curtain, hoping like hell you’re making it look easy on the outside? Arriving windblown and breathless at each deadline, trying like mad to bring your heart rate down and appear to be…
  • Are You Giving Away Too Much Knowledge?

    Lisa Gerber
    13 Mar 2015 | 10:31 am
    Can oversharing your expertise cost you business? How much is too much and at what point do we start giving away so much knowledge that our prospects don’t even need to buy from us? Or even worse, our competitors steal our secrets? I don’t fault anyone for asking the question. But it’s the wrong way to look at things. Why wouldn’t you want to let people know how smart you are, or be considered helpful and informative? If you’re spending time worrying about competitors taking your knowledge and making success out of it, you’re spending too much time looking over your shoulder and…
  • Why The Marketing Research Phase Matters

    Lisa Gerber
    2 Mar 2015 | 7:30 am
    You eagerly open the cost proposal from your prospective marketing communications agency hoping you’ve finally found your match, only to find a hefty line item (both in budget and in timeline) for research and planning or “discovery.” You immediately think, “We don’t have time for that,” “we don’t have budget for that,” “we know this stuff already and can share it with you,” “we just want to get started.” Or any combination of those. No, I say. You cannot skip it. and here is why. That overused expression: having a…
  • Sales and Love Affairs: Same thing; different happy endings

    Lisa Gerber
    1 Feb 2015 | 10:38 am
      A little over 13 years ago, I made a move from Seattle to the small resort town in the mountains where I live now, to run the marketing department of the ski resort. I got here in mid-November, way too late in the ski season cycle to be jumping into my marketing job. Ski season would start in a few weeks, and I didn’t have the luxury of Summer prep time. On top of that, I had culture shock moving from the city to the small town, and I was largely… alone. I was also “fresh meat” in town. Pardon my sounding full of myself, but let’s be real, a single girl moving to the a…
  • The Curse of Irrational Dialogue

    Lisa Gerber
    26 Jan 2015 | 7:00 am
    It seemed much easier to not take that two-week vacation to Japan which is why we decided to cancel the trip about four weeks prior to our departure. Over dinner one evening, we reviewed our combined anxiety levels and all the things we have going on with the three businesses we own between the two of us. It seemed wiser to stay home and tend to the things that needed us. I agreed, reluctantly, I’ll admit. However, the next morning, I did not go about canceling the air and lodging like I said I would. A week later, I brought it back up for discussion. What’s the point of…
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    vWriter.com - Grow Traffic. Build Engagement. Be Everywhere.

  • Can Marketing Automation Software Really Help Your Small Business Grow?

    Steve Shaw
    14 Apr 2015 | 10:05 am
    Marketing automation software is one of the latest buzz words. It’s an industry experiencing huge growth, with businesses adopting such technology in increasing numbers. But what does it actually do? And more importantly, how does it help your small business grow and improve your bottom line? This post aims to answer those questions. We review three main categories of marketing automation software, looking at how it actually helps your marketing and push up your profit levels. We also look at the top providers in each category. Email Marketing Software Use of email marketing software…
  • Advertising On Facebook: How To Run Profitable Facebook Ads

    Steve Shaw
    3 Mar 2015 | 2:15 am
    Advertising on Facebook is one of the most powerful forms of online marketing now available. Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that’s otherwise sitting there waiting for them to take advantage of. But with a slight shift in approach, they could run ads with a positive ROI (Return on Investment). By doing so, they can claim a new and often very profitable revenue stream for their business. Here’s How To Make…
  • It Just Got Easier To Share … Social Media Marketing Made Easy

    Steve Shaw
    27 Feb 2015 | 5:30 am
    vWriter.com launches a raft of new and exciting functionality designed to optimize your use of social media Looking for a tool that will help you to really easily create and share content for your social networks, keep them active and engaging, and build up your own online influence and authority? Need something to build your online visibility, following the demise of SEO? If so, you’re in luck. vWriter.com has recently launched a raft of exciting, major updates that turn it into a fully-fledged social media management tool. They make managing multiple social networks for your business…
  • Social Media Auto-Updates: How To Cycle Through A Set Of Recurring Updates On Auto-Pilot

    Steve Shaw
    9 Aug 2014 | 3:00 am
    Imagine you want to regularly publish the following type of information through social media: Popular Quotations. Quotations get a ton of engagement on social media – sending regular quotations out can certainly help capture, entertain and engage your community. Tips related to your niche. Sell fishing equipment? How about regular fishing tips? Or real estate? What about tips on getting maximum value for your property or selling quickly and efficiently? And how about linking each tip back to a relevant blog post, or video, or SlideShare presentation? Think about how this approach can…
  • How To Keep Your Social Media Accounts Updated Automatically With Quality, Hand-Crafted Posts

    Steve Shaw
    8 Aug 2014 | 12:03 pm
    Update February 2015: Content Marketing Machines referred to in this article have since been superseded by Publishing Channels.   Are you barely keeping your head above water trying to manage social media? Many businesses are in the same boat. With that perpetual challenge in mind, vWriter.com is today launching the first phase of a unique system designed to push individualized, hand-crafted quality updates to your social media channels on auto-pilot. It’s the first of its kind (that we’re aware of) in the world, and is very exciting technology. It frees up your time, your…
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    Kapost Content Marketing Blog

  • 4 Brands That Make Relationships Central to Content

    Anna Washenko
    20 Apr 2015 | 5:00 am
    Being in a relationship signifies a long-term, loyal commitment. The same rules apply in business. Relationship marketing is a way to cultivate ties between a brand and a company. Relationship marketing is usually much easier in channels that have a one-on-one element. But what about in your broader content initiatives? How can you continue to foster brand loyalty and fan excitement from a blog or video series? Well, who’s to say that relationship marketing and content marketing can’t go hand in hand? Here are four brands that nailed the combination. 1. Lay’s For years, Lay’s has been…
  • B2B Marketing Number of the Week: 67

    Jesse Noyes
    19 Apr 2015 | 9:02 am
    How much wood can a woodchuck chuck? How many licks does it take to get to the center of a Tootsie Pop? Add to these eternal questions one for the B2B marketing crowd: how many ideas do marketers need to be successful? Now, we’ve got an answer. It’s 67. That’s how many ideas per quarter B2B marketers estimate they need to be successful, according to the first-ever research on B2B marketing ideation, published this month. Clearly, ideas drive creativity and innovation. And the good ones lead to the content that fuels marketing. But to get 67 fresh ideas, you can’t just…
  • Why You Need to Care about Visual Content

    Danny Ashton
    17 Apr 2015 | 5:00 am
    Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major headache. If you wanted to share information with other users you had to keep the number of images to a minimum and rely mainly on text, which was much quicker to load. Behold, the first website on the Internet. Thankfully, Internet connections have improved dramatically, and now it’s normal to have over 10MB/s—even on mobile. What Does This Mean for Marketing? Pre-broadband, the written word was the fastest method of getting your message…
  • 3 Types of Content that Product Marketers Need to Craft

    Ritika Puri
    16 Apr 2015 | 5:00 am
    As a product marketer, you have three responsibilities: Connect your company’s value proposition to your customers Ensure that your customers are empowered Help your entire organization learn as much as possible from the communities you influence It’s an exhilarating role that requires you to cultivate powerful, 1:1 relationships. By getting to know your customers, prospects, and stakeholders, you’ll create a feedback loop that helps your company grow. As your company scales, however, a new challenge will arise—you’ll have very little time and will need to rely on…
  • Strategies Top Companies Use to Keep Personas Top of Mind

    Jordan Rothenberg
    15 Apr 2015 | 5:00 am
    Have you ever tried forming a new habit? What about sticking with a New Year’s resolution? Achieving a lofty goal? What you’ve probably experienced, or read about, is that writing down an affirmation of your new routine in a highly visible area of your life is one of the best ways to get a step closer to realizing said accomplishment.  The same holds true when you’re telling your target audience about your product or service. Chances are good that you’ve created a persona and have been getting to know the members of your audience since your business’ inception.
 
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    Recurve

  • Diagnostic Scheduling: Regular Check-Ups for Your Website

    George R Perry
    30 Mar 2015 | 8:38 am
    So I’ve recently been chatting with several companies and realized that there’s a growing problem of companies letting their websites stagnate. They spend time, money, and effort getting the websites built, and then they never do anything else to them, allowing the world to pass them by, and likely some customers at the same time.So here’s my recommendations on what, and why, you should do regular diagnostic check-ups on your website. We’ll use SEO as our lens, but believe me this applies to a variety of marketing channels and methods, including PPC, Content, and Email to name a…
  • 7 Ways To Make Passive Customers Active

    Edward Baldwin
    11 Dec 2014 | 11:54 am
    A a brand, there’s one audience I bet you’re constantly racking your brain to reach. No, it’s not a new market segment, it’s what I call the Silent Majority. This group comprises all the customers who are satisfied, but not passionate. Customers who you know exist but leave no other trace and make no interaction beyond the purchase. It’s almost as if this silent majority doesn’t care about your brand beyond the products they buy from you. And if you’re looking to get more from your current customers, this is a big problem.You’ve likely seen statistics on how customers are more…
  • 4 Reasons You Should Focus on Goals and Not Tactics

    George R Perry
    4 Dec 2014 | 8:00 am
    I’ll admit that I get some strange looks when I talk about being Channel Agnostic, in part because, while most people, yourself included, actually know what it is, they’ve never heard the term used before. What they, and you, may not know, is why we focus so much on channel agnosticism – because of our preference for strategy over tactics.But before you can even create a strategy you need a goal to drive towards. So, with that in mind, here are 4 reasons that being goal oriented serves you better, and how channel agnosticism helps you achieve just that.Marketing is Changing? No,…
  • How To Kill the Boredom and Make Awesome Annual Reports

    Bradley Robb
    20 Nov 2014 | 6:40 am
    This time of year you may be looking toward turkey and stuffing and various pies. But just on the other side of that feast looms the thing data-driven marketers and engagement specialists live for – annual reporting.Yes that sounds nerdy, but for us the Annual Report is our Super Bowl. The final accounting for a year’s worth of effort. Our chance to prove our worth.And frankly, we deserve the victory. After all, us marketers have spent all year testing and tracking, diligently tweaking and modifying our experiments. And you’ve created content that reached out to, and got engagement…
  • Quit Facebook? 5 Tests Every Business Should Run

    Bradley Robb
    6 Nov 2014 | 11:41 am
    Is it time to quit Facebook?Not you, personally. Feel free to like, post, and poke away.I’m asking if your business should give up Facebook.Recently, several high-profile businesses have shuttered their Facebook pages. While I’m not yet ready to call it a trend, these cases have caught my attention. Why? Because the reasons these companies give for leaving the social platform do not bode well for Facebook’s business prospects.But, before getting into the big question – should you quit Facebook – let’s take a look at why some brands pulled the plug.Eat24 Pens a Heckuva…
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    Accelity Marketing

  • Marketing, Meet Psychology. Psychology, Meet Marketing.

    Jessie Senglaub
    13 Apr 2015 | 9:56 am
    SharePsychology and marketing are both taught in schools, but in very different departments. Psychology is about understanding human beings. Their needs, emotions, fears, etc. Marketing, on the other hand, is about convincing people that they need to buy into whatever it is that you’re selling. Are you starting to see though how these ideas relate? Marketing is successful when the campaigns human nature is understood. If you can isolate the needs and wants of your consumers, you can use that information to assure them that your product or service will fulfill exactly those needs and wants.
  • ARE YOU PUTTING THE CUSTOMER FIRST?

    Alicia Olsen
    29 Mar 2015 | 7:06 pm
    ShareYou’ve probably heard the old adage, “The customer is always right.” You may be putting your customer first when it comes to customer service – and you should be – but what about when it comes to your sales pitch? Read on to find out more.   The mistake many business owners make Not every business owner is a natural writer or a marketer, but if you own a company – or are any type of business professional – it’s important to know the best way to speak to your customers. You want to put your customer first when communicating to them, by focusing on their wants, their…
  • The 3 R’s: Cut Down on Content Marketing Waste

    Jackie Steinmetz
    10 Mar 2015 | 2:18 pm
    ShareThis blog was written by Jackie Steinmetz, owner of Accelity, for startupsavant.com – read the original blog here. — When I was younger, the three R’s were pounded into my head. You’ve heard them a million times: reduce, reuse, recycle. Now, your mind probably relates this phrase to environmental protection, but the phrase can be applied to content marketing, too. Here’s why: Content marketing is full of waste. It’s harsh but true. Just like a salesperson has a sales goal, marketers also have goals to hit. Unfortunately, sometimes these goals lead marketers to publish…
  • ARE YOU SPENDING MONEY WITHOUT A PLAN?

    Alicia Olsen
    26 Feb 2015 | 8:00 pm
    ShareLast month I wrote about 3 marketing mistakes that businesses commonly make and the first blunder I discussed was “putting tactic before strategy.” This happens often when a business owner sets his or her sights on a particular marketing tactic without first considering the business needs and goals. For example: a business owner hires a social media manager because she thinks her company needs to be active on social media, since their customers and competitors are. What’s the problem here? There’s nothing wrong with implementing a social media initiative, but the issue here is…
  • DON’T BELIEVE THESE 3 MARKETING MYTHS

    Jackie Steinmetz
    3 Feb 2015 | 11:36 pm
    ShareThis post originally appeared on Startupsavant.com, a website dedicated to providing resources to entrepreneurs. Read it here. — Does this meme look familiar to you? It certainly does to me. There are a lot of people that don’t get marketing; they think it’s gimmicky, involves giving stuff away for free, or my personal favorite, is “just like Mad Men.” But the biggest offense is when business owners believe this stuff too. Marketing is an integral part of growing any startup (or really, any business). The sooner business owners get onboard, the sooner they reap the…
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    Tai Goodwin | RSS Feed

  • 25 Newsletter Ideas for Speakers New to Email Marketing

    Tai Goodwin
    10 Apr 2015 | 6:53 am
    Do you use a free newsletter to help market your speaking business? Email marketing continues to be one of the tops marketing tactics for both business to business and business to consumer models. One of the frequent questions I get when I speak about marketing and social media is, “What do I write about in an email newsletter?” Here’s a list of 25 newsletter ideas you can use to stay connected with your audience, position yourself as an authority in your field, and provide value to your audience. Remember to bookmark this post! Whenever you run out of newsletter ideas,…
  • Does This Blog Make My Brand Look Bankable?

    Tai Goodwin
    8 Apr 2015 | 11:24 am
    The only thing worse than not having a blog, is having one that makes your brand or business look unprofessional. When prospective clients request a Discovery call and want to talk about creating products and programs, one of the first things I do is take a look at their blog. I’m curious to see how they are showing up in the online world to their audience. Why? Because if their goal is to sell products and programs online, they have to be able to demonstrate credibility and authority through their online showcase, a.k.a. their blog. If you have a blog ... Read More
  • Join Me: Unleash Your Incredible Factor 2015

    Tai Goodwin
    7 Apr 2015 | 9:15 am
    Click here to register for Unleash Your Incredible Factor Live.
  • Three Ways Professional Speakers Leave Money In the Seats

    Tai Goodwin
    2 Apr 2015 | 7:00 am
    If you’ve done your job right as a speaker, your audience is going to be hungry for the opportunity to get more of what you have to offer. Speakers who don’t have a plan for converting their audience into customers and clients, leave money in the seats. “I felt embarrassed.” -That’s what one of my brilliant business girlfriends confided in me. We were talking about a recent speaking engagement she had, where she was the only speaker who didn’t make an invitation from the stage. Many speakers, new, and experienced leave thousands of dollars in the seats at…
  • Press Release: Girlfriend, It’s Your Time Nominated For the 2015 Small Business Book Awards

    Tai Goodwin
    31 Mar 2015 | 6:28 am
    FOR IMMEDIATE RELEASE Girlfriend, It’s Your Time Nominated For the 2015 Small Business Book Awards Cleveland, OH, March 31, 2015 – Girlfriend, It’s Your Time has been nominated for the 2015 Small Business Book Awards in the category of Motivation. The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their staffs. The Awards also recognize key resources supporting business book authors and the publishing industry. The Small Business Book Awards are more than just an honor — they include…
 
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    Visually Blog

  • The 6 Key Elements of a Well-Optimized Content Experience

    Braveen Kumar
    20 Apr 2015 | 7:56 am
    How many potential shares, would-be leads and short attention spans do you think your content has lost over the years? You know, all the visitors who slipped through the cracks — the ones who didn’t stick around or convert? Even the best content can be be held back by a bad experience. Consider that the average blog post can take up to five hours from ideation to publishing. Infographics and eBooks take even longer. With all the time and effort we invest in creating valuable content, we can’t afford not to maximize its potential to actually serve its purpose. As hard is it can…
  • Successful Lead Gen Strategies That Won’t Make You Look Like Big Brother


    Nate Birt
    17 Apr 2015 | 6:22 am
    Lead generation is like a party where you don’t know most of the guests. As a brand manager, your objective is to identify prospective new business relationships, an endeavor you can approach in one of two ways. Scenario #1: The party is going smoothly —- until, that is, you notice one of the guests staring at you from across the room. It’s not a “Hi, welcome to the neighborhood” kind of stare either; it’s a lingering, unflinching “I know what you did last summer” kind vibe.
 Outcome: That creepy feeling. Scenario #2: Now imagine that same party,…
  • 10 Content Marketing Trends to Watch in 2015

    Lizetta Staplefoote
    15 Apr 2015 | 6:00 am
    If you’re an experienced content marketer, 2015 is your time to shine. The traditional “sell don’t tell” mantra is giving way to “tell don’t sell,” and businesses are looking to content marketers for creative ways to drive engagement and audience growth, raise brand awareness and close sales. As you make plans to take the spotlight, consider these trends in your 2015 content marketing strategy and execution activities: 1.  Increased focus on distribution. The last few years, content creation has been at the forefront, but the real value of content is in its ability to reach…
  • San Francisco is for Marketers

    Stephanie Castillo
    13 Apr 2015 | 6:00 am
    This coming week will be busy a busy one for the thousands of marketers making their way to San Francisco for Marketo’s Marketing Nation Summit. If you’re a last minute packer, don’t forget to check out the ultimate marketing packing list and our roundup of sessions that content marketers should not miss. While you’re in town, you may have some free time after all the sessions and happy hours to explore, or perhaps you’re extending your trip to soak in the sun (and fog). Here are 10 things that marketers will love to do while visiting San Francisco. 1. Coffee…
  • These Emerging Social Networks Could Change Your Business

    Nate Birt
    10 Apr 2015 | 6:03 am
    You’ve heard the notion that technological advancements, among other factors, have flattened the world, opening the doors of the global marketplace to people who previously didn’t have access. The same reality can be found in the world of social media, where online conversation has connected people globally. Over the past few years, we’ve used Twitter to witness major global events in real time, including the uprising in Egypt, the escalating conflict between Ukraine and Russia and even the takedown of the world’s most infamous terrorist. Although we generally think…
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    What She Said

  • Social Media Marketing Lessons Retailers can Take from Instagram Moms

    admin
    24 Mar 2015 | 6:09 am
    I love consumer marketing. It’s fun and it’s personal and you often get to be a little bit more creative with your marketing. Part of the reason I love it so much is because I can identify with the personas of our consumer clients. I buy things a lot. It’s an understatement – I have a little bit of a retail addiction. It’s clothing related. I am part of many different Facebook groups specifically designed for swapping high end children’s clothes. I’m also all over Instagram shops where moms are putting their little one’s stuff up for sale. There are also a lot of shops on…
  • How to Brainstorm Blog Topics for Any Industry

    Ashley Jones
    26 Nov 2014 | 5:00 am
    Do you ever feel like you’ve written a blog about literally every topic relevant to your audience? Sometimes coming up with an idea for your next blog seems like an impossible feat. Frequently finding new ideas can be challenging whether you’re new to the world of inbound or a seasoned pro. The first step is to know your audience. Yes, the ever-important buyer persona. But, you’re not worried about your reader; you can create buyer personas in your sleep! No, the real question is what topic should you focus on that your buyer would care about and find value in? Here are 5 tips to help…
  • Are your Followers Muting your Business on Twitter?

    Stephanie Jones
    25 Nov 2014 | 11:22 am
    The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to Vern Lundquist’s hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when others are talking. Want to know where else you can hit the mute button? Twitter. Introduced last May, muting the people and businesses you follow became an option on the social network. Rather than unfollow someone, you can just mute them and keep the contact. It so simple to do; all a user has to do is visit a…
  • 4 Reasons MSP Sales Reps Should Spend More Time on Social Media

    Amber Cebull
    25 Nov 2014 | 10:41 am
    Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some companies have banned the sites, making it so that workstations can’t even access them. But we argue that social media is exactly where your employees should be spending their time. Sound a little strange? Or maybe you agree? Either way, here are 4 reasons that MSP sales reps should spend more time on social media: The perfect substitute…
  • 4 Tips On Conquering the Evil that is Writer’s Block

    Ashley Jones
    20 Nov 2014 | 5:00 am
    It’s funny that I’m writing this blog about writer’s block considering I was drawing a complete blank when trying to think of a topic. Writer’s block happens to the best of us, and if someone tells you they haven’t experienced a bought of writer’s block they’re likely lying. So what do I do when I’m struggling with my writing? Sounds weird, but I like to pace around my apartment. My tiny apartment is shotgun style and it takes me approximately 15 seconds to get from one end to the other. I pace like this about 10 times. This works well for me. It makes me feel less sedentary…
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    Atomic Reach Blog

  • How a Health Clinic Blog Scores Big by Producing Quality Content

    lara
    16 Apr 2015 | 1:27 pm
    Our first priority at Atomic Reach is to assist our users to write intelligent content and ultimately improve your audience engagement. How do we know we can help? The proof is in the page views, we conduct case studies with our avid users to track improvement in engagement and the content quality. Atomic Reach is not just for bloggers, we assist all types of content producers, whether it be academic journals, online publishing or a personal blog.  Working with one of America’s top health and medical blogs for over a year now, we continue to watch their engagement sky rocket. This health…
  • How MarTech and Content Marketing Work Together

    Summer
    15 Apr 2015 | 1:25 pm
    This week’s #AtomicChat produced 2.8M impressions and 791.3K reach. We asked Mary what the heck martech is. We found out that it is not technology from Mars. Compared to content marketing, martech is more technical. Whereas content marketing is creative and evokes emotions, martech involves if/then statements, ones and zeroes. Here is a more detailed look at martech. For the complete transcript, check out our Storify here. What is MarTech? ‏Mum2FredW MarTech is the road on which leads and content travels AtomicChat ‏Mum2FredW MarTech is the ModernMarketers tool for driving lead…
  • ‘Why I Blog’ With Mark Evans

    Summer
    8 Apr 2015 | 2:09 pm
    This is a guest post by Mark Evans. Mark Evans is a marketing and brand storytelling consultant. He blogs at markevans.ca/blog. Mark recently published a book, Storytelling for Startups, which provides entrepreneurs with strategic and tactical guidance to embrace the power of story-driven marketing. In an ideal world, my blog attracts thousands of visitors and sees a flurry of comments whenever I publish a new post. Unfortunately, this is not the case. At best, the blog, which is focused on providing entrepreneurs with insight about marketing, gets a few hundred pageviews a day. Personally,…
  • How Brands Can Be Better Storytellers

    Summer
    5 Apr 2015 | 6:17 am
    On Monday, March the 30th, 2015, we welcomed back our friend Mark Evans to the #AtomicChat stage. We talked about how brands must become better storytellers because we live in an increasingly noisy world. People, consumers and fans alike want to feel a human connection with brands. It is through stories where people are engaged in ways that are entertaining and educating. Here is are some ways which brands can start to become better storytellers. You can check out the full Storify recap here. What are the benefits of brand storytelling? Many benefits to stories – they let show…
  • How Do You Know When You Need Content Scoring Technology?

    Jeanne
    2 Apr 2015 | 1:32 pm
    There are a lot of great tech tools available right now for marketers. All you have to do is look at the Marketing Technology Landscape Supergraphic 2015. There are over 1,800 vendors in 43 categories. That’s an overwhelming amount of choice. Even more mind blowing than walking down the cereal aisle at Target. For content marketers alone there are tons of tools to address a multitude of needs and challenges. Scripted recently published a great article and list that covers key categories and tools called the Top Content Marketing Companies and Tools which I find super helpful. One of the…
 
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    Content Marketing Blog | Inklyo.com

  • Top 5 Web Development Tools

    20 Apr 2015 | 5:59 pm
    Awesome web development tools to give your website an edge Developing a new website for your business is an exhilarating experience. You need to work through designs for all the pages your site needs and decide how visitors will move from one page to another. You may decide to pay for expert skills for the design, the build, or both. Custom web development is a fairly straightforward task, thanks to the wide range of web services and tools now available. You can do the web development and design yourself or use web development services. Whichever path you choose depends on your confidence and…
  • Top 6 Technology Tools

    20 Apr 2015 | 5:59 pm
    Improve your website with the latest technology tools You might be pleased with your company's website and think it is performing well, but do you know for sure? Even a website that brings in sales could be improved to bring in more sales. The only way to discover whether your website is doing the best possible job is to test its performance. This review covers the best technology tools that will help you improve the performance of your website by identifying your potential customers and asking them about the site. Word of mouth is an important sales tool, so you need to ensure your…
  • 9 SEO Mistakes to Avoid at All Costs

    20 Apr 2015 | 5:59 pm
    Ah, search engine optimization (SEO). There's nothing quite like trying desperately to make analgorithm like you to make you miss the good old days of traditional marketing and advertising. You already spend half your life trying to get people to approve of you, and now you have to do the same thing with an abstract online entity? This is not why you went into business. But the truth is, it doesn't matter how much you resent SEO best practices. Whether you like it or not, good SEO practices are key to improving your website's visibility, thereby increasing your traffic and (hopefully) your…
  • Top 8 ECommerce Tools

    20 Apr 2015 | 5:59 pm
    Ecommerce Tools That Will Get Your Business Online People with the entrepreneurial spirit come up with great ideas, but then sometimes encounter technological and psychological barriers that stop them implementing these ideas. You may have turned your enthusiasm to eCommerce a few years ago, but then found it all too complicated and just given up. If this is the case, try again. There are many new eCommerce tools available now that will make your online enterprise a lot easier to set up. You don't have to be a computer genius to get an eCommerce shop going. In this review, you will read about…
  • The Honest Guide to Content Marketing Jargon

    20 Apr 2015 | 5:59 pm
    Upon entering the always glamorous world of content marketing, I found myself overwhelmed by what I initially thought to be a lot of really important terminology. It seemed for a while like no one was even speaking English; content marketing had a language all its own. Terms like bounce rate, conversion, unique visitors, anchor text, buyer's journey, and search engine optimization seemed to be thrown around in conversation and in content marketing blog posts in a steady stream, and I had no idea what any of these words meant. As a newbie, I was pretty concerned about my lack of knowledge. I…
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    Roojoom Blog

  • How To Master Content Repurposing With Roojoom

    Yael Kochman
    6 Apr 2015 | 6:14 am
    Marketers produce tones of content. Whether it’s PDFs, blog posts, landing pages, case studies, videos or presentations – content is at the core of everything we do. But what happens to all these great content assets once their glory days of traffic ends? Your company, just like ours does, must have piles of content just sitting there, hardly getting noticed and bringing no ROI. I’m sure some of this content is still relevant though, isn’t it? Maybe more than you might think. How can you bring it back to life? Repurposing content is the art of reviving pre-used, existed content…
  • Show Them How to Measure: Setup Your Team for Higher Content Performance

    Yael Kochman
    25 Mar 2015 | 7:07 am
    While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, according to recent research by content marketing institute and marketingprofs, 72% of marketers say they are currently battling the challenge of measuring content marketing performance. > Increase your content’s performance with Roojoom. Learn how Want to learn how to measure your content performance, how to identify to right metrics to track and how to set proper KPIs…
  • 3 Ways To Celebrate St. Paddy’s Day With Real-Time Content

    Sara Muchnick
    16 Mar 2015 | 1:31 am
    Saint Patrick’s Day: a holiday stuffed with tradition, indulgence, and Irish culture. One thing’s for sure, March 17th is a very happy day. This is not just an opportunity to celebrate through parades and food (and of course, many many drinks), but an opportunity to celebrate through content. Publishing real-time St. Paddy’s-related content will help you keep up with your audience. > The fastest way to create a new piece of content for Saint Patrick’s Day is to repurpose your existing content into a Roojoom. Give it a try Real-time content is not only a fun…
  • 3 Tools For Personalized Content Journeys That Boost Your Lead Generation

    Yael Kochman
    9 Mar 2015 | 6:48 am
    Content is at the core of marketing. Whether it is a landing page, an email, or a Facebook post, everything we share with customers or prospects is based on content. While your company has one identity, your customers are not all alike. For your content to succeed, you must get to know your customers up close so you can personalize the content that you serve to each group of (or even individual) users. Personalized content engages more, and converts more. Personalized content engages more & converts more. Personalize your Content JourneysClick To Tweet How can you personalize our…
  • 6 Scalable Pieces To Complete Your B2B Content Marketing Strategy Puzzle

    Ivan Serrano
    24 Feb 2015 | 2:24 am
    With content marketing consuming more marketing resources and mind-share, it makes more sense than ever before to bring content marketing into the strategic realm rather than to consider it a marketing side-show. > Want to create B2B content that converts? Learn how Roojoom can help you Scalability is a factor that every enterprise factors into the infrastructure and processes that are essential to its growth plans. Scalability is also something marketers should be thinking about when developing a content marketing strategy. Here is some guidance to help marketers ensure that their…
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • Copywriters or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?

    Rachel
    8 Apr 2015 | 4:00 am
    White papers … ghost blogging … sell sheets … Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a B2B marketer, you’re likely tasked with producing a ton of content. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, B2B marketers now use an average of 13 content marketing tactics. These tactics include everything from blog posts to videos to ebooks. And this doesn’t include the traditional sales and marketing collateral that B2B…
  • Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]

    Jaime
    25 Mar 2015 | 5:00 am
    New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs just released the B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends – North America report. According to the report, 93% of B2B technology marketers use content marketing to attract and retain customers. However, only 34% believe they are effective. Why do we have such a large gap? One possibility is that only 33% of B2B technology marketers have a documented content…
  • 7 Keys to Creating B2B Product Pages That Convert Leads Into Customers

    Jaime
    18 Mar 2015 | 5:00 am
    B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton of content … such as blog posts, social updates, videos and white papers. This content is great for educating early-stage leads and raising brand awareness. Eventually you want to move leads from your blog and social channels to your website, where they can check out your…
  • What to Look for in a B2B Copywriter

    Rachel
    4 Mar 2015 | 5:00 am
    Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster. Many B2B marketers try several copywriters before they find the best fit. Make your search easier by looking for the following traits:  1. Experience in Your Industry Some copywriters are generalists, which means they write about everything from health supplements to…
  • 5 Ways Small B2B Marketing Teams Can Win at Content Marketing

    Rachel
    25 Feb 2015 | 5:00 am
    Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. But even though you have a small team, you’re likely under pressure to produce more and more content. According to the 2015 B2B Content Marketing: Benchmarks, Budgets, and Trends – North Americas report, 70% of B2B marketers are creating more content than they were last year – with 42% publishing daily or multiple…
 
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    Palchoice

  • books to read

    admin
    28 Mar 2015 | 12:24 am
    The post books to read appeared first on Palchoice. This post is for all those book lovers, who like to read and read and read more… I have read all these books while i was preparing for my management entrance exam. I know it sound odd but this is how i started my reading habit. This post can also help all those who are [...] The post books to read appeared first on Palchoice.
  • 15 life lessons from ancient text panchtantra

    admin
    15 Dec 2014 | 12:33 am
    The post 15 life lessons from ancient text panchtantra appeared first on Palchoice. Man quest is always to learn new things. But we can learn so many new things from our ancient history also. The ancient text is full of wisdom quotes and text. They can teach us how to live a wonderful life. Recently I completed reading the ancient Indian text panchtantra. I tell you this book [...] The post 15 life lessons from ancient text panchtantra appeared first on Palchoice.
  • 16 wake up early quotes to inspire you

    admin
    28 Nov 2014 | 10:21 am
    The post 16 wake up early quotes to inspire you appeared first on Palchoice.   Why is there  so much fuss about waking up early in the morning? Why your mother keep on pestering you from the day you started your school to get up early in the morning? What’s so magical about getting up early in the morning? Let’s get it clear that every person is different. Some [...] The post 16 wake up early quotes to inspire you appeared first on Palchoice.
  • top 9 famous quotes of chanakya

    admin
    23 Nov 2014 | 12:39 am
    The post top 9 famous quotes of chanakya appeared first on Palchoice. Chanakya was an acclaimed Indian teacher, philosopher, and royal advisor. A professor of economics and political science at the ancient Takshashila University, Chanakya is widely credited for having played the most important role in the establishment of the Maurya Empire. Maurya empire was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. [...] The post top 9 famous quotes of chanakya appeared first on Palchoice.
  • 7 ways to motivate yourself for studies

    admin
    17 Nov 2014 | 6:55 am
    The post 7 ways to motivate yourself for studies appeared first on Palchoice. Do you find it difficult to motivate yourself for studies? Or do you want to find the ways to motivate your children for studies? If your answer is yes to above questions then I think you are landed on the right place. In this article, I am going to share some of the practical things [...] The post 7 ways to motivate yourself for studies appeared first on Palchoice.
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    Blogmutt, the blog writing service blog

  • Blogging for a Plastic Surgery Practice: An Example Post

    Scott Yates
    20 Apr 2015 | 6:11 am
    The latest from theblog writing service, Blogmutt: by Sharon Hendricks One thing that a lot of patients look at when they’re looking for a new doctor is their website, and especially their blog.  They want to know how knowledgeable the doctor is and if they provide good customer service with useful articles. This is particularly true for potential plastic surgery patients, since plastic surgery brings up many questions and concerns.  If you are a plastic surgeon, you might have thought about blogging for your practice. But it can be hard to find enough time to do it.  That is why…
  • The Benefits Of Using A Small Business Writing Service

    Scott Yates
    17 Apr 2015 | 5:56 am
    The latest from theblog writing service, Blogmutt: Every business owner already knows that the internet is a great way to find and impress new customers and capture additional market share.  Savvy small business owners already know that a basic website is a necessity of doing business these days, and when paired with a blog, the overall effectiveness of the site is increased. Blogs can address specific concerns and educate consumers.  Blogging is a great idea, but for many small business owners, there comes a time when calling in a small business writing service could be a good strategy.
  • Avoid These Four Mistakes To Improve Your Small Business Blog

    Scott Yates
    16 Apr 2015 | 3:22 pm
    The latest from theblog writing service, Blogmutt: There are four common mistakes business owners make when creating a small business blog. Knowing what those mistakes are and how to avoid them can help keep your clients informed about your business and gain new clients. Let’s get started. Some of the most common mistakes businesses make when blogging are: Many business owners fail to establish a plan before creating a blog. They’re so busy running their businesses that they don’t have time to write the material every day. Bad writing. Poor grammar and misspelled words…
  • #MuttLine: How to Write Content That is Goddamn Magical

    Patrick Armitage
    15 Apr 2015 | 9:15 am
    The latest from theblog writing service, Blogmutt: The #MuttLine is the wit and wisdom of two blog posts. In one. How to Write Content That Engages Mobile Readers If you’re writing a list of the Top “X” things for [insert marketing tactic] and struggling to find one more, just add mobile. It’s one of those things that cannot get enough run of late. ESPN recently redid their website in a “mobile-first” approach. Which is a fancy way of saying that it’s going to look nice for folks reading ESPN on their phone. But now there’s a thing called…
  • Could Blogging For Insurance Be What You Need?

    Scott Yates
    15 Apr 2015 | 6:00 am
    The latest from theblog writing service, Blogmutt: You may be wondering, could blogging for insurance be what you need? Let’s look at some statistics from HubSpot, as quoted by business2community.com, about the success rates of insurance companies that do use blogs: Companies that use a blog 15 or more times per month receive five times more traffic than those that do not use a blog. Companies that blog 51 – 100 times per month have almost 50 percent more traffic than those that blog 50 times or less. Companies that blog three to five times per month will generate nearly twice as…
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    Conoseo

  • Keyword Research | Best Tools To Use

    Daniela
    18 Apr 2015 | 2:30 am
    Keyword research is one of the most important and high return activities in the search engine optimization field. While searching for the right keywords, you also acquire an insight into what matters most for your customers. Working on search engine optimisation is not about not bringing visitors to a website, what matters most is getting […] The post Keyword Research | Best Tools To Use appeared first on Conoseo .
  • Content strategy essentials | Know your users

    Daniela
    11 Apr 2015 | 7:54 am
    Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers. Your target website users have unique […] The post Content strategy essentials | Know your users appeared first on Conoseo .
  • Word of mouth marketing | Ways to improve it

    Daniela
    23 Dec 2014 | 5:50 am
    Word of mouth is perhaps the oldest marketing ally. And today, thanks to the social media it has reassumed the central role it deserves in the world of marketing, advertising and public relations. People love to interact and exchange opinions on things they bought or things people they know purchased, on how they were treated […] The post Word of mouth marketing | Ways to improve it appeared first on Conoseo .
  • Email Management Tips | Get It all Done On Time!

    Daniela
    8 Nov 2014 | 2:18 am
    Nowadays we all receive way too many emails and spend a lot of time trying to manage them. If you feel like you are wasting too much time on email and things are getting out of control, you need to re-evaluate the way you manage it! Did you ever find yourself scrolling through your inbox looking for that certain […] The post Email Management Tips | Get It all Done On Time! appeared first on Conoseo .
  • Smart Content Writing | Increase Conversion Rate

    Daniela
    9 Oct 2014 | 11:00 pm
    Having a professionally designed site is the most important factor for perceived web credibility. The higher the quality of your site, the higher its perceived credibility will be. Consumers are more willing to buy from firms with well-designed sites. People tend to believe messages from sources that appear to be credible. So, if users perceive […] The post Smart Content Writing | Increase Conversion Rate appeared first on Conoseo .
 
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    Vero Email Marketing Blog

  • Triggered Retention Emails That Keep Customers Engaged

    Jimmy Daly
    20 Apr 2015 | 4:00 am
    This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one (source). Customer retention is too important (and expensive) to overlook. But customer retention is more than just keeping customers. It’s about making them happy, providing a great experience and giving them a reason to spread the word about your business. It costs 7x more to acquire a new customer than to keep an…
  • 50 Must-Read Marketing Blogs

    Jimmy Daly
    15 Apr 2015 | 4:00 am
    You’ve seen a lot of lists like this one. Or have you? The problem with lists like this is that they’re repetitive – which means you don’t learn anything new. But we think this post will change that. We set out to find 50 great marketing blogs – some you may have heard of but others that you probably haven’t. There is gold in this list. But first, a few notes: These aren’t the 50 best marketing blogs of all time, just 50 really great ones. There are too many to choose from and I’m sure we missed a few. (Be sure to let us know your top picks in…
  • How to Use Cialdini’s Six Weapons of Persuasion in Email Marketing

    Alexis Rodrigo
    13 Apr 2015 | 6:35 am
    What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the answer, he embarked on more than 30 years of psychological experiments, which included disguising himself as a sales trainee to infiltrate the advertising, PR and fund-raising worlds with one goal: to uncover their persuasion techniques. His findings are in the book “Influence: The Psychology of Persuasion,” which was first published in 1984; it’s been updated three times since then. This book has become the bible for…
  • Celebrate #CRODay with a Live Q&A Call on April 9

    Jimmy Daly
    9 Apr 2015 | 5:00 pm
    The audio from our email marketing AMA is below. Happy International Conversion Rate Optimization Day! The post Celebrate #CRODay with a Live Q&A Call on April 9 appeared first on Vero Email Marketing Blog.
  • The March 2015 Blog Report

    Jimmy Daly
    9 Apr 2015 | 4:00 am
    This is our third monthly blog report. You can read the others here: January 2015 report February 2015 report The Numbers (on the blog subdomain) Pageviews: 69,184 (+6.57%) Average time on site: 3:21 (+7.6%) Bounce rate: 80.13% (+0.67%) Organic search visits: 17,506 (+11.76%) New email subscribers: 673 We bumped into an issue with Google Tag Manager that result in five days of missing data. Our guides, which live in the /guides folder, weren’t track by Google Analytics at all. I (conservatively) estimate that we missed 5,731 pageviews, bringing the likely total to around 74,915. For the…
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    Wylie Communications, Inc.

  • Reframe the problem

    Ann Wylie
    18 Apr 2015 | 10:00 pm
    Break an egg? Make an omeletDon’t you love the way H&R Block reframed tax season as refund season this year? So do I.Are you telling me the other guy makes you break your own eggs? That’s the art of reframing. Image by Diego DiazTake a tip from H&R Block: Got a negative story to tell? Reframe it.How P.T. Barnum reframed a truckload of white salmonListen in as campaign advisor Bruno Gianelli schools White House Communications Director Toby Ziegler, on The West Wing:TOBY Listen, the OMB’s gonna come out with a recommendation for a new way to calculate the poverty…
  • String readers along

    Ann Wylie
    11 Apr 2015 | 10:00 pm
    Strings of quotes work when they’re fascinatingWhen does it make sense to load up your story with quotes? When the people you’re quoting are incredibly quotable.You can quote me on that When is overquoting not overquoting? When clever quotes help move the story forward.That’s why The New York Times devoted 23% of its word count to quotes in “David Garth, 84, Dies; Consultant Was an Innovator of Political TV Ads.”On average, the Times devotes 12% of its word count to quotes. That’s according to an analysis we ran of 99 stories in the Dec. 15, 2014, edition…
  • Write by number

    Ann Wylie
    4 Apr 2015 | 10:00 pm
    Stop reinventing the wheel, use story templatesI once asked fiber artist Jason Pollen how he could be creative under the constraints of designing textiles on assignment for clients like Chanel and Donna Karan.Mechanical painting Mark Chadwick used remote-control toy cars and power tools to create this painting. He made all decisions — including colors, number of layers, and type of brush — by drawing instructions out of a hat. So … is this art? Science? A parlor trick? Or just a beautiful painting with a compelling story?“There’s a whole universe to explore…
  • Create more short pages

    Ann Wylie
    21 Mar 2015 | 10:00 pm
    Fewer long pages are less effectiveThink index cards, not toilet paper: Websites with many short pages — as opposed to those with fewer longer pages — work better.Usability experts John Morkes and Jakob Nielsen studied Web visitors’ performance with two versions of a website:One site contained three pages with 4,500 words.The other contained eight pages with 2,500 words.The eight-page, more concise site was:Easier to understandMore memorableFaster to readMore satisfyingBottom line: Break your copy into meaningful chunks, and create a page for each chunk.Catch Your Readers If…
  • Stop it with the ing-ing

    Ann Wylie
    14 Mar 2015 | 10:00 pm
    Present participle heads may be worse than labelsBarney Kilgore, the legendary editor of The Wall Street Journal, once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.”Hanging around Stop ing-ing your headlines headlines. Image by Trent StrohmI’m with Barney: Stop ing-ing. Especially in headlines.Now, to be fair, Kilgore’s comment refers to gerunds: verbs that get turned into nouns with the addition of an “-ing,” as in “Writing is fun.”What I’m talking about are…
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    Lush Digital

  • Content Marketing: Are you delivering the right story?

    Team Lush
    15 Apr 2015 | 3:23 pm
    Are you telling your customers what they want to hear? Or are you telling them what you want to say? Too often marketers take an inward focus and forget about marketing’s purpose: finding and keeping customers. It’s hard to find customers if you’re delivering a message to an audience that doesn’t want to hear it. Why your messaging is failing Bernadette Jiwa is succinct on this point in a blog post titled Why Most Marketing Fails, “Most marketing fails because the marketer doesn’t understand the story his customer wants to believe, before he tells the story.” In her new book,…
  • Brand Newsroom 31: Is This A Revival for Newspapers?

    Team Lush
    14 Apr 2015 | 5:12 am
    It’s no secret print newspapers are struggling for life. A new collaboration between newspaper publishers in Australia is launching a campaign to attract advertisers back to print. Will this mark a revival for newspapers? Is it a last gasp of breath for a medium who has failed to keep up with the times? Is one campaign enough to influence change? James Lush, Nic Hayes and Sarah Mitchell discuss current state of newspapers and how brands can contribute to the longevity of newspapers. Links: Newspapers unite to defend print What’s your opinion about this campaign? Image credit:…
  • Video Production: 3 Practical Tips to Create a Film Set

    Team Lush
    12 Apr 2015 | 9:58 pm
    When watching a video, your eyes are drawn to the main focal point on screen. You’ll be absorbing every aspect of the image subconsciously. Whether filming a high-budget blockbuster or low-budget corporate health and safety presentation, creating the best environment possible highlights and complements the action on screen. Here are three top tips on how a film crew can use their environment to an advantage: 1. Eliminate distractions What seems insignificant can become a huge distraction when filming and may compete for the attention of the viewer. You need to avoid these distractions so…
  • We Are All Writers. Are You a Good One?

    Team Lush
    10 Apr 2015 | 12:44 am
    Do you consider yourself a writer? No? Well perhaps it is time to shift your perspective. According to Ann Handley, author of Everybody Writes: “If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers”. As writers we all have an opportunity for persuading, informing and influencing our readers through the power of the written word. Yet we can only capitalise on this opportunity if we possess the right writing skills to communicate. And having good writing skills might be more beneficial to you than you think. A…
  • Why Podcasts Are Right For Every Business

    Team Lush
    7 Apr 2015 | 10:01 pm
    So you’ve got a website, you’ve got a newsletter, you’ve even started a company blog. Your business can rest easy knowing they’ve got all their content marketing bases covered, right? Wrong. If your business isn’t capitalising on the growing popularity of podcasts, you’re missing out on a huge opportunity to connect with and engage your potential customers. Not convinced? Let us talk you through a few reasons why we believe every business should consider adding a podcast to their marketing mix. Podcast listeners are a rapidly growing, active market Recently, Edison Research…
 
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    ClickTecs » Blog

  • Digital Marketing Expert to speak to 100+ Franchise Executives at IFX Conference in San Diego

    Jamshaid Hashmi
    20 Apr 2015 | 8:16 am
    San Diego, CA, May 15th – 16th, Jamshaid (Jam) Hashmi CEO of ClickTecs today announced the team’s excitement at being a panellist at the premier solutions-oriented event for Franchise Executives.  This event, www.IFXConference.com  in San Diego focuses on providing over 100+ Franchise Executives real-word strategies and best practices on topics ranging from Franchise Development, Franchise Culture, Training, Master Franchise and Multi-Unit Franchise Development and of course Technology Solutions. Recognized nationwide as the premier gathering for Franchisors, the IFX Conference is being…
  • Invest in Quality Content to Lead your Lead Generation Efforts

    Jamshaid Hashmi
    14 Apr 2015 | 12:15 pm
    Marketers know that lead generation is a core function of their job; however, simply expounding the benefits of a company’s products or services won’t cut it. According to the Content Marketing Institute, nine out of ten organizations are now marketing with content http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf and B2C marketers who are not currently marketing with content are expected to jump on the wagon. Why? Driven by the digital age of marketing, prospects are now interacting with media more than ever before. They take to the online…
  • Canadian Based Digital Marketing Supplier to Exhibit at Canadian Franchise Association Conference in Niagara

    Jamshaid Hashmi
    13 Apr 2015 | 7:52 am
    [Niagara Falls, Ontario, April 13th , 2014], ClickTecs, a home grown Digital Marketing Agency for Franchisors and Franchisees, will be an exhibitor at the upcoming Canadian Franchise Association’s (CFA) conference in Niagara Falls, Ontario.  The conference is scheduled to take place on April 12th to April 14th  at the Sheraton On The Falls Hotel in Niagara Falls. With its winning mix of educational, networking, and social opportunities, CFA National Convention is the premier franchise event in Canada. Bringing together franchise professionals from across the country and around the world.
  • Is Your Website Google Mobile Friendly?

    Jamshaid Hashmi
    8 Apr 2015 | 9:40 am
    Google the #1 search engine on the planet is about to change their search engine algorithm again. How will this impact business owners? Great question reader, beginning April the 21st, if your website isn’t optimized for mobile devices it’s going to be harder to rank on Google’s mobile search listings. Recent statistics show that anywhere from a third to half of the traffic coming to your website is using mobile devices.  Losing that share of traffic can potentially impact your bottom line in a big way.  The new trend is for websites to provide the user with a mobile friendly…
  • Five Tips on How to Make Your Great Content Shareable

    Jamshaid Hashmi
    23 Mar 2015 | 8:37 am
    Having great content is one thing, but using social media to brand your business is important for branding and generating buzz.  It’s a great way to transform your lead generation efforts and give relevant and timely information your prospects are looking for.   It’s no secret that people are now learning about your brand via social.  They can ‘like and engage with your content, comment on your content and even share it on their own personal feeds.  By adding social media elements and shareable content to your social media campaign, you can empower customers, prospects, fans or…
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    Copy Dojo

  • How to Write Sales Copy like AppSumo

    Eric Moeller
    8 Apr 2015 | 11:00 am
    AppSumo has quickly grown into a successful business, and has become a poster child for list building. In less than 5 years they’ve grown their email list to 750,000! Pretty amazing. How did they do this? One of their not-so-secret weapons has been sales copywriting. Check out this SlideShare presentation to understand how they use sales copywriting, and you can use these ideas on your site. As you’ll have noticed, AppSumo use a REALLY informal tone in their sales copy. It often comes across as someone talking to or sending an email to a friend. I’m sure this is…
  • Why ‘Selling Yourself’ is the Wrong Approach

    Eric Moeller
    25 Mar 2015 | 12:00 pm
    (And What You Should Do Instead) Many small business owners have a notion they need to ‘sell themselves’ effectively to win new business. They believe ‘if I can showcase what I can do for a prospect, I’ll win more business’. I’m here to tell you this is outdated thinking. Some people have no problems ‘selling themselves’. For them, it feels easy and natural. For others, it doesn’t come naturally, but they’re under the impression they need (and are supposed) to sell themselves to win new business, which causes inner conflict and stress. If you’ve been trying to sell…
  • 5 Copywriting Lessons from Apple

    Eric Moeller
    11 Mar 2015 | 12:00 pm
    A few months ago I wrote a post pointing out how Apple uses copywriting to promote their products. In a more recent post, I tried a new format for Copy Dojo. I shared a SlideShare slide deck, and the format proved to be popular with readers. I decided to create some slides showing how Apple uses copywriting, based on the original post, and have added a few more thoughts. Whether you use copywriting to market a software product, or for some other product or service, Apple definitely uses some approaches we can all learn from. You can check it out here: (The text in the SlideShare is best…
  • Sales Copywriting Ideas to Make Your Email Stand Out

    Eric Moeller
    27 Feb 2015 | 10:00 am
    Do you ever contact sales prospects via email? Do you find it challenging to find a way to entice a prospect to take action and not ignore your message? I recently received an unsolicited email from a salesperson, and it was clear they knew nothing about my business needs and challenges. I was within milliseconds of deleting that email, when it occurred to me… “There’s a learning opportunity here!!!”   These slides are based on an presentation I recently delivered (to a fine bunch in Exeter) which shows you mistakes to avoid, and how you can use sales…
  • Leading by Example: Marketing Wisdom From Seth Godin

    Eric Moeller
    25 Feb 2015 | 11:30 am
    How did Seth Godin sell 50,000 copies of his new book ‘What To Do When It’s Your Turn’ in 6 weeks, without the support of a publisher? Even if you haven’t heard of his new book, or don’t know who Seth Godin is, there are many valuable marketing lessons from his launch of ‘What To Do When It’s Your Turn (And It’s Always Your Turn)’. Seth Godin’s marketing plan was simple, but simple in the Michelangelo sense – ‘simplicity is the ultimate sophistication’. As he explained in a recent Social Media Marketing podcast, “I just told people I wrote it”. There was no…
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    MLM Lead Generation

  • MLM Tips – Top 3 Tips To Create MLM Success For YOU!

    Dean R Black
    10 Apr 2015 | 8:46 am
    MLM Tips – Top 3 Tips To Create MLM Success For YOU! Been searching for some mlm tips to help you achieve success in your mlm business? You are not alone. The network marketing business is a great way to make a lot of money. Most see the potential in the network marketing business but […] The post MLM Tips – Top 3 Tips To Create MLM Success For YOU! appeared first on MLM Lead Generation. Related posts: 7 Secret MLM Tips of the Top Earners Revealed How To Have Massive Success in Network Marketing MLM Sponsoring Tips To Explode Your MLM Business
  • MLM Marketing System| Automate Your Recruiting With An MLM Marketing System

    Dean R Black
    9 Apr 2015 | 8:32 am
    You have come online looking for a way to build your mlm business. What you need is marketing system. In this article and video I am going to explain to you why an mlm marketing system is great for building your network marketing business. I am also going to show you how simple it is […] The post MLM Marketing System| Automate Your Recruiting With An MLM Marketing System appeared first on MLM Lead Generation. Related posts: A Network Marketing System Is Crucial to Your MLM Success MLM Recruiting – What Is The Secret To Massive MLM Recruiting? MLM Recruiting – When You Know This…
  • Network Marketing System – 5 Must-Have Characteristics of a Winner

    Dean R Black
    8 Apr 2015 | 9:00 am
    Network Marketing System – 5 Must-Have Characteristics of a Winner Want to get more leads for your business? Then you need to get good network marketing system. The days of cold calling opportunity leads and being able to build a MLM business with out a network marketing system are over. This is especially true if what […] The post Network Marketing System – 5 Must-Have Characteristics of a Winner appeared first on MLM Lead Generation. Related posts: A Network Marketing System Is Crucial to Your MLM Success Social Network Marketing – The Next Wave of Network Marketing…
  • MLM Marketing – The Secret To Profitable Online MLM Marketing

    Dean R Black
    7 Apr 2015 | 8:44 am
    Proven MLM Marketing Secrets Who wants to be able to generate fresh laser target leads for your mlm business on virtual autopilot? Of course you would say yes. That’s what happens when you become an expert at online mlm marketing. Is it a walk in the park? Can you just sign up with a company […] The post MLM Marketing – The Secret To Profitable Online MLM Marketing appeared first on MLM Lead Generation. Related posts: The Secret To Learning How To Generate Leads Online The Secret To Growing a Profitable Internet Network Marketing Business The Secret To Generate Leads Online For…
  • FaceBook Marketing Strategies To Build A Successful MLM Business

    Dean R Black
    6 Apr 2015 | 8:09 am
    Finding Facebook marketing strategies that work effectively is something many businesses are focusing on for their announcement and marketing campaigns. The ideas behind Facebook marketing strategies can be pretty difficult to understand especially for those who’ve attempted and failed before. The hidden key to generating plenty of leads is simply by following and copying the […] The post FaceBook Marketing Strategies To Build A Successful MLM Business appeared first on MLM Lead Generation. Related posts: MLM Marketing Strategies – MLM Marketing Strategies That Are Proven…
 
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    Story Bistro

  • Not a Fairytale: How to Create a Business that Helps You Live Happily Ever After

    Téa Silvestre Godfrey
    9 Apr 2015 | 7:06 am
    Is there an unfinished project on your plate? One you’ve been resisting and avoiding, even though you KNOW you need to get it done? It could be client work. Or it could be something like filing your taxes, launching a new program, or even publishing a simple blog post. Unfinished projects can be like those vegetables we hated eating when we were kids. My mom used to say, “If you don’t finish what’s on your plate, I’ll save it for your breakfast!” Ugh. There’s nothing less appetizing than cold, left over spinach. Especially when you’re eight…
  • A Business Paradox: Slow Down to Speed Up

    Téa Silvestre Godfrey
    24 Mar 2015 | 9:46 am
    You’ve seen the marketing hype and heard all the promises: Build a Six-Figure Business in just 60 Days! Or, Fail Fast, Succeed Faster. There’s even a magazine called Fast Company. And it’s true: most of us want that income NOW. We’ve got bills to pay. Kids to send to college. Vacations to take. And we’re constantly looking for ways to be more productive. To cram more things into our measly 24 hours. Need to make everything happen yesterday? There’s an app for that. But the speed of our lives isn’t news. We’ve been fighting the Cult of Instant…
  • Uncorked: Bonita Richter Says Size Doesn’t Matter

    Téa Silvestre Godfrey
    9 Mar 2015 | 1:13 pm
    Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your cohorts, gain some insight into what makes someone successful, and hear how others got their start. (Wanna be one of our Uncorked stars? Start by raising your hand here.) Meet Bonita Richter. You may remember her from our Butter & Beast project. Bonita’s an award-winning business expert who’s passionate…
  • You Don’t Need to Be Seduced (And Neither Do Your Clients)

    Téa Silvestre Godfrey
    3 Mar 2015 | 11:49 am
    [A poem] This isn’t a sales page with secret voodoo marketing tricks. The truth is there are no secrets. And you don’t need to be seduced, cajoled, or hypnotized. Your body and your heart know what’s best for you and your business. I’m here to listen deeply. And help you listen, too. Are those true hunger pangs? Or are you simply bored with the plateau? I’m here to make space for you. So you can let your words and spirit unfurl their tender wings. To cheer you along as you test them. To remind you to work your muscles. I’m here to hear what you most…
  • Bored or Apathetic? How to Rekindle the Passion for Your Business

    Téa Silvestre Godfrey
    23 Feb 2015 | 3:01 pm
    Maxine’s been building her coaching practice now for nearly two years. And she’s had it with all the same-old advice. She swears that if she hears one more time that she needs to “focus on a niche” or “quit playing small,” she’s going to punch someone in the throat. (Okay, probably not. Maxine wouldn’t hurt a fly. But she is tired of feeling berated by all the marketing experts who want her to create epic shit.) It didn’t used to be this way. When Maxine first started her business, she was full of creative energy and enthusiasm for the…
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    Broke Bloke Blogs

  • My Secret To Getting 3X More Social Shares Using Social Warfare Plugin

    Broke Bloke
    19 Apr 2015 | 7:00 pm
    A lot of things have changed since I last blogged. There have been several updates from Google – Penguin and Panda wreaked havoc on a lot of sites, social signals became more significant as more and more marketers began gaming the system and content marketing became more relevant than ever. As I kickstarted Broke Bloke […]
  • 2015 Q1 Progress Report: Review Of Growth, Revenue & Contribution

    Broke Bloke
    15 Apr 2015 | 7:32 pm
    The last three years of my life has been so crazy I cannot bring myself to talk about it. Break ups, accident, depression and the list goes on. I’m not sure if life has been toying with me over the last few years. But I’ve learned to grow over whatever life had to throw at me. […]
  • How To Host #TwitterChats Like A Pro

    Broke Bloke
    12 Apr 2015 | 7:30 pm
    Hosting a Twitter chat is no joke. It takes a lot of planning and management. Almost every TwitterChats that I’ve been part of has at least a host and a co-host. Simply because the volume of tweets in the form of questions and responses can become overwhelming for a single individual. I’ve attended roughly 12 TwitterChats in […]
  • 17 Ways Thrive Content Builder Trounces The Native WordPress Editor

    Broke Bloke
    10 Apr 2015 | 9:53 pm
    They told me I couldn’t do it. They told me its never been done before in the marketing industry. They said it cannot be done. Then, I told them. And here I am writing a post that defies all logic and reason behind what I’ve learned and what markets predict. This is 2015, If no […]
  • 7 Squeeze Page Mistakes That Make You Look Dumb

    Broke Bloke
    8 Apr 2015 | 7:36 pm
    I often come across landing pages either from Twitter or a Facebook Post on my timeline that’s asking me for my name and email. There is nothing wrong about trying to grow your email list. Setting up landing pages or squeeze pages are vital to your list building success. However, if you do not do […]
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    Launch Podium

  • The Way We Work: Meet the LaunchPodium Team

    Mike Parsons
    20 Apr 2015 | 4:29 pm
    Over the next six weeks, you will get an in-depth look at each of our lives and see how we work, what we do and what we have learned along the way. Each week, one of us will take full ownership of our blog and social media and take you on the full journey of our work-life. Here’s the breakdown of who you can expect each week: Week 1: Robert Shabazz // Producer + Designer Week 2: Kat Smith // Writer + Social Media Coordinator Week 3: Bridie Parsons // General Manager Week 4: Tulio Cordoza // Developer Week 5: Mike Parsons // CEO Week 6: Bear + Moose // Co-Chiefs of Security   There you…
  • EntourageManagers.com

    Mike Parsons
    27 Mar 2015 | 3:06 pm
    Inspiring and Enabling the Success of Executive Assistants. Focussing on key topics of life management, personal assisting and work life balance. Visit EntourageManagers.com The post EntourageManagers.com appeared first on Launch Podium.
  • OpenAdvance.com

    Mike Parsons
    27 Mar 2015 | 3:03 pm
    Open Advance is a consulting, training and learning technology company that designs programs to help employees learn more efficiently, retain knowledge longer and improve their reasoning and problem-solving skills. The post OpenAdvance.com appeared first on Launch Podium.
  • EssentialOxygen.com

    Mike Parsons
    27 Mar 2015 | 3:00 pm
    Essential Oxygen is a family business that sees this planet and its people beaming with optimal health and promotes this vision by creating truly effective and clean natural products. EssentialOxygen.com The post EssentialOxygen.com appeared first on Launch Podium.
  • The Content Flow: Tips for Overcoming Writer’s Block

    Mike Parsons
    16 Mar 2015 | 4:00 am
    Creating unique and interesting content online is all fun and games at first, but the romance can wear off after a while. So how can you keep the content flowing and your audience engaged. The answer is thinking about a year of storytelling as 365 daily experiments. Writer’s block or is no stranger to online publishers. In fact, it can be argued that it is more common due to the frequency that one is required to create content. Perhaps we should call it blogger’s block!  There is no genre that is immune to the discomfort of writer’s block. Photographers, illustrators, writers,…
 
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    Clearpoint Agency

  • How to Complain on Social Media to Get What You Want!

    c1earpo1nt
    30 Mar 2015 | 12:17 pm
    By Clearpoint Agency President, Bonnie Shaw   Our PR and digital marketing firm manages a number of brands on social media, and customer support has become an important part of good social media management. We respond to any negative comments and complaints posted on our clients’ social media channels, most often its on Facebook, Twitter and Yelp. Our goals: respond quickly, decipher the problem and propose a solution. But it amazes me that some people just don’t know how to complain in a manner that actually gets them what they want faster. So here are some Do’s and Don’ts to…
  • Lights, Camera, Action: A Behind-the-Scenes Look at a Broadcast Interview

    c1earpo1nt
    17 Feb 2015 | 11:39 am
    It’s 2:30 p.m. on a Tuesday, and your public relations rep calls to let you know that she’s secured a local TV news segment for you to go on camera and promote your expertise. And the segment is in two days. Your head spins. What do you have to do? Is there a lot of prep work? How long will it take? Where are TV segments even filmed? We get it. It can be a lot. But when you have a good PR agency, they’ll make the process easy and fun so that you can enjoy your time in the spotlight. Let’s take a behind-the-scenes look at what you can expect during your time in the limelight.  …
  • Clearpoint Expands Office with a Remodel and a New Team Member!

    c1earpo1nt
    29 Jan 2015 | 12:00 pm
    We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!
  • Clearpoint Agency Newsletter: Volume 6

    c1earpo1nt
    14 Jan 2015 | 11:37 am
      A CLEAR VIEW  Musings from the Clearpoint blog Substance Or Style? 10 Things to ConsiderWhen Hiring a PR Firm by Clearpoint Agency Vice President Beth Walsh 1. Clearly identify your goals before you start interviewing.When you are clear on what you want to achieve, it will be easier for you to indicate goals and expectations to the prospective agencies. They will be better able to define strategies and assess if they are even the right agency to pitch your business. 2. What experience do they have?Some agencies are focused on B2B or B2C clients; others have had a mix of both – which…
  • Substance Or Style? 10 Things to Consider When Hiring a PR Firm

    c1earpo1nt
    13 Jan 2015 | 10:01 am
    Working with a public relations firm can help your company generate buzz and differentiate against your competition, creating awareness of products and services as well as improving brand identity. A good PR firm will create messaging, develop a customized communications strategy, manage your corporate reputation, communicate with your audiences, pitch the media on your behalf, and even build loyalty with your audiences via social media. But how do you know that you are choosing the right PR firm? What questions should you ask when interviewing agencies? Here are 10 tips that will help you to…
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    Blogger Sidekick

  • List Building – Get More Email Subscribers Than You Can Handle

    Will Blunt
    7 Apr 2015 | 5:50 pm
    Why should we care about building an email list? I asked myself this question as I sat down to research for this post. Of people that use the internet, 85% of them use email as a medium for communication. In contrast, all of the social media networks combined cover only 62% of internet users. So even if you mastered every single social network you wouldn’t have the market coverage that email gives you, and that audience would be spread across a number of platforms that you don’t own. Your email list is an asset that you own, unlike your Twitter followers or Facebook likes.Click To…
  • The Ultimate Guide to Effective Blog Design

    Will Blunt
    9 Mar 2015 | 4:00 pm
    “46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.” (Source: HubSpot Marketing Blog)  Confession time… I’m not a blog design guru. What I am good at is observing, learning and applying what works for other people in my own unique way. That’s what this post is going to be about; how I have consumed so much information online, that it somehow regurgitates itself as a nice looking, highly optimized blog. But before we start, let me give you the context for why I’m writing about blog design. A little while…
  • 15 Ways to Get Backlinks That Won’t Kill Your Search Traffic

    Will Blunt
    16 Feb 2015 | 3:00 pm
    Some of the most renowned sites on the internet experienced a plummet in organic traffic as a result of Google’s Panda updates. This has left a lot of us uncertain about what works and what doesn’t when it comes to search rankings and SEO. One thing we can be certain about is that when an authoritative domain links back to a page on your site, it will positively affect your search ranking. Google sees this link as a way to determine how trustworthy the content on that page is. So backlinks are good. But are all links good for your site? The short answer is no. You don’t…
  • 7 Benefits of Guest Blogging (Plus 2 Case Studies)

    Will Blunt
    4 Feb 2015 | 3:00 pm
    Are we done with guest blogging? I hope not. Sure the landscape is changing, and we need to adapt our approach accordingly. But guest blogging is still one of the most effective growth tactics for you and your business. Let’s have a look at seven reasons you should consider using guest blogging to grow your business; 1. Becoming a thought leader For centuries, those that have challenged the status quo and left an imprint on their generation have been writers. The risk takers. The radicals. The researchers. The geeks at school who turned out to be the most influential contributors of…
  • The Real Reason We Can’t Create Consistent Blog Content

    Will Blunt
    29 Jan 2015 | 4:00 pm
    Coming up with blog post ideas is easy. There are 1000’s of blogs, webinars and free resources available that are dedicated to solving this perceived challenge. Yet consistently publishing blog content remains a hurdle for most content marketers. Why? Because ideas aren’t the problem. I’ll confess, I thought ideas were the problem once myself. In fact I sat down to write this very post about how to come up with more blog post ideas. During my research of other posts on the topic, I realized very quickly that writing a post about coming up with blog ideas was not going to be…
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    Decoding Success

  • Five unconventional ways to write email subject headlines that work

    Jason James
    15 Apr 2015 | 12:24 pm
    Email is the best weapon you have in your content marketing arsenal. This is not a secret. And because it isn’t a secret, you’re competing against all of the other content marketers who are sending out emails. They’re all vying for the same thing: reader attention in the inbox. For a beginners guide to email … Read MoreThe post Five unconventional ways to write email subject headlines that work appeared first on Decoding Success.
  • 12 Ways to Come Up With Amazing New Small Business Ideas

    Jason James
    26 Mar 2015 | 8:55 am
    Creating a business is one of the most exciting things you can do. It will also be one of the hardest, most stressful, testing ventures you go out on. And that’s what makes success so sweet. Not every startup is going to be a hit. And even fantastic ideas can flounder with the wrong approach—just … Read MoreThe post 12 Ways to Come Up With Amazing New Small Business Ideas appeared first on Decoding Success.
  • The Most Critical Mistake Startups Make That They Don’t Even Know They Are Making

    Jason James
    17 Mar 2015 | 10:41 am
    Back in the day, I was lucky enough to work at an internet marketing agency for almost half a decade before I moved in-house. In those five years I’ve been able to work with a lot of VC backed startups and help them grow from nothing to something. But let’s be honest, not every startup … Read MoreThe post The Most Critical Mistake Startups Make That They Don’t Even Know They Are Making appeared first on Decoding Success.
  • 7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth

    Jason James
    24 Feb 2015 | 9:14 am
    It’s never easy to attract new customers. A lot of startups now a days dump all their marketing budgets into online efforts – but there are a lot of proven offline marketing strategies that need to be implemented to really drive new customer acquisition. That being said, finding new customers offline is not easy and … Read MoreThe post 7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth appeared first on Decoding Success.
  • 5 Startup Lessons You Don’t Want To Learn The Hard Way

    Jason James
    17 Feb 2015 | 5:15 am
    Want to hear something depressing? Back in 2012, there were over 500,000 new businesses founded, but nearly 75% of those have failed or will fail in the future. Even fewer will go on to experience the level of success seen by startups like Facebook, Dropbox and AirBNB. That’s a pretty sobering statistic, but it doesn’t have … Read MoreThe post 5 Startup Lessons You Don’t Want To Learn The Hard Way appeared first on Decoding Success.
 
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    Ozio Media - Blog

  • Blog Post Idea Generator

    Ozio Media
    19 Apr 2015 | 1:25 pm
    As an alternative to generic blog titles output by a blog post idea generator, we will handcraft article titles that are unique for your blog. Introducing Content Marketing Gigs, this service via Fiverr.com… Continue Reading… Ozio Media - Blog The post Blog Post Idea Generator appeared first on Ozio Media - Blog.
  • Why Your Small Business Is Failing to Attract New Customers

    Ozio Media
    7 Apr 2015 | 6:52 am
    Has your acquisition of new customers stalled? Are you not getting responses to proposals or emails that you send out? If you are currently experiencing these issues than it is likely… Continue Reading… Ozio Media - Blog The post Why Your Small Business Is Failing to Attract New Customers appeared first on Ozio Media - Blog.
  • Content Promotion Is How You Grow Your Blog

    Ozio Media
    2 Apr 2015 | 9:35 am
    Have you been trying to figure out why posting new content to your blog isn’t bringing any traffic in? If so, you should invest in content promotion for your blog. Why… Continue Reading… Ozio Media - Blog The post Content Promotion Is How You Grow Your Blog appeared first on Ozio Media - Blog.
  • Google Mobile-Friendly Update Set to Impact Non-Mobile Sites

    Ozio Media
    30 Mar 2015 | 12:27 pm
    If your site does not yet utilize responsive design, then the Google mobile-friendly update could have a major impact on your site’s rankings. On April 21st, Google has announced that it… Continue Reading… Ozio Media - Blog The post Google Mobile-Friendly Update Set to Impact Non-Mobile Sites appeared first on Ozio Media - Blog.
  • 3 Keys to Figuring Out Your Content Marketing Needs

    Ozio Media
    23 Mar 2015 | 10:42 am
    Many businesses understand that content is an important part of an online marketing strategy, however they don’t really understand what is required beyond that. Here are some tips to help… Continue Reading… Ozio Media - Blog The post 3 Keys to Figuring Out Your Content Marketing Needs appeared first on Ozio Media - Blog.
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    PEPPER GANG

  • Must-Knows About Advertising Your Business Online

    Fis Kuo
    20 Apr 2015 | 8:30 am
    Limited money and resources for marketing? Cannot find the proper way to navigate the web? No idea of ways to reach out to your potential customers? Sometimes it could be really hard to expand your online presence especially for small businesses and we know it! This is exactly what Pepper Gang wants to help you with. Join us for a livestream Google event about online advertising and learn how to grow your business from Google experts. Pepper Gang will have longtime expert in AdWords, Fred Vallaeys, with us on May 13th. Most aspects of your business depend on successful marketing. This is one…
  • Introducing AdWords ZERO Program

    Fis Kuo
    17 Apr 2015 | 1:18 pm
    One of the primary benefits of Google AdWords is the element of cost effectiveness. You can set a flexible budget and the options are limitless.   Pepper Gang has launched an exclusive and first time program for businesses to expand their opportunities and make the most of what we have to offer.   Pepper Gang’s ‘ZERO” program is a 30 days free Adwords management service that provides a chance for businesses to invest ‘zero’ to start!   Yes, you read that right. No investment required!   With our track record of success and recent recognition of the #1 Best…
  • If Your Brand Is Not Delivering, You Suck

    Stefanie
    17 Apr 2015 | 4:42 am
    By Stefanie (@stef_peppergang)   In todays hyper-connected world, the brands that can stand above the noise and give their audiences what they want win, others just suck. Google has recently announced the update to Trueview ads after its launch 5 years ago. Now Trueview ad will be more engaging and interactive, through mobile use. One particular feature that Google has added is cards. Cards are a neat little text area that talks a bit more about your video, to engage the audience and provide them a little more to entice them to click your video. Here is what the cards panel looks like in…
  • Pepper Gang Ranks #1 Best PPC Media Buying Agency

    Fis Kuo
    16 Apr 2015 | 1:52 pm
    Pepper Gang is thrilled to announce that we have recently been ranked the best Media Buying Company by TOP PPCs.   Top PPCs is a leading provider dedicated to reviewing paid search marketing agencies around the world. The process of ranking the top paid search marketing agencies involves careful consideration of various metrics and points of analysis in addition to a company’s historical performance.   Pepper Gang has been providing a wide range of services for clients and online advertising is one of our major assets.  We believe in standing out from the marketing clutter and…
  • Use Competitive Link Analysis to Benefit Your SEO Strategy

    Fis Kuo
    16 Apr 2015 | 9:30 am
    By Fis (@fis_peppergang)   “To know one’s own strength and the enemy’s is the sure way to victory.” – Sun Tzu   In the process of creating a SEO strategy, competitive analysis is an indispensable step to understand the industry, the audience and the potential opportunities efficiently without investing time and resources to test things that others have already done. Knowing competitors’ marketing activities is sure a smart way to get inspired while brainstorming and organizing SEO tactics. However, if you just consider it a short cut to steal the strategies…
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    DigitalGYD

  • The Ultimate Guide To Pin a tweet effectively – 19 ways for more twitter visibility.

    Swadhin Agrawal
    17 Apr 2015 | 12:27 am
    Twitter, the platform that first comes to mind when bloggers and businesses think about marketing online, has a lot of features that help us to attract our audiences.  One of those features is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Start a blog? Create a Blog and make money – Step by Step

    Swadhin Agrawal
    6 Apr 2015 | 6:00 am
    Blogging has become a buzzword in the online world of business and marketing. A blog or weblog has immense potential which you can use to build your brand, build a good audience base and many other... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 13 proven ways to brand yourself on twitter

    Swadhin Agrawal
    24 Mar 2015 | 1:38 pm
    In my last guest post at Basicblogtips.com, I wrote about how to get started and be a pro twitter user. My this post about branding on twitter is for people and startups who are advanced twitter... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 39 kickass Facebook marketing tips for socially awkward folks

    Swadhin Agrawal
    16 Mar 2015 | 11:41 pm
    If Facebook were a country, it would have been the most populous one on this planet. On its 2014 financial summary Facebook said, it had 1.39 billion active users. Ironically China, where Facebook is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to increase Domain Authority easily

    Swadhin Agrawal
    10 Mar 2015 | 10:56 pm
    Hello Readers, You might be well aware there was an update on DA (Domain Authority) and Pa(Page Authority) in these one or two days. Many of you are bloggers or online marketers having a blog and if... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    indexsy.com

  • 5 Must-Haves in Your ‘About Us’ Page: Simple Content Marketing

    Jacky Chou
    7 Apr 2015 | 4:35 am
    Businesses and bloggers know that the About us page is one of the most popular pages – readers are always curious to see the face behind the screen. Nobody likes reading an ultra formal page written in third person. This is your chance to show off your sass or drop that terrible one-liner. When was the last time you went back and revised your About us/About me page? See this page as another search engine optimized post, you should be constantly going back and optimizing it. This is your chance to tell your story and sell yourself, a crucial content marketing opportunity. I highly…
  • Readability Score and SEO – Is Simpler Better?

    Jacky Chou
    30 Mar 2015 | 4:45 am
    There is a well known SEO fact that is related to your readability score – that by using short sentences you make your work accessible to everybody, and Google prefers this. You should always write for your audience. Your target audience are the people who will share your work. If you don’t write with them in mind you won’t earn any links to your content, and you won’t get precious shares and likes on social media. Your work just won’t rank. This is the foundation of content creation. Content marketing or creation and SEO are two very basic tenements of…
  • The Actionable Guide to SEO Without Backlinks

    Jacky Chou
    23 Mar 2015 | 4:22 am
    Ah building backlinks… Clients run away and employers fire you if you ever mention building links while doing SEO. If you’re like me and are looking to do SEO without backlinks(the white hat way), then these steps will increase your chance of ranking websites without link building. #1: Your Toolkit Disregard all the company sponsored tools, here are the free tools I use and recommend. Anything extra I see as a luxury, not a necessity: Google Webmaster Tools, Analytics, Keyword Planner and Trends Moz Toolbar WordPress SEO by Yoast (given that you’re using WordPress) #2:…
  • Practical App Store Optimization (ASO) Tips in 2015

    Albert Liu
    6 Mar 2015 | 6:21 am
    Why is App Store Optimization (ASO) Important in 2015? It seems that every app developer nowadays recognizes the importance of organic downloads and having their app in the top ranks of their respective categories. However, in order reach these top ranks, there needs be a large volume of installs in a short period of time – which often means purchasing them through advertising networks or other shadier sources. With average Cost Per Install (CPI) and average downloads needed to break into the top charts increasing on a yearly basis, it is becoming more and more difficult for smaller app…
  • 7 Things You Must Know When Writing SEO Articles in 2015

    Jacky Chou
    5 Mar 2015 | 5:13 am
    High Google ranking in 2015 will be increasingly dependent on content and the quality of it. Majority of people still don’t know how to write content that engages readers. If you are looking to buy content, I will tell you now you will be paying around 10-15 dollars for 100 words of well-researched articles. At this rate, you will be spending around 5k-10k filling your site and building authority. I just started off and if you’re like me you definitely don’t have that kind of cash lying around. I will show you how to motivate yourself to write search engine optimized…
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    car•ma blog

  • Quick Step to Track URLs and Measure Campaign Impact [UTM codes]

    16 Apr 2015 | 6:07 pm
    To be a great marketer, you have to be able to measure your success. Regardless of the metrics you utilize, proving to your boss or C-Suite and the entire company that you are worth your budget is imperative —and, heck, that maybe you need even more. Your metrics allow you to justify growing your staff and to dedicate time to the marketing channels and activities that are working. It can be tricky to measure the impact of your digital marketing without tools that allow you to hone in on the sources of conversion. You may already know that you are getting traffic to your website from…
  • 20 Easy Tips to Grow your Email Database for Free

    12 Apr 2015 | 7:19 pm
    If you think your current email contact list is strong and you are good to go, there’s a little bad news: your email marketing database degrades by about 22.5% every year. Think about it like this: people move to new companies and change email addresses due to this, they opt-out of your email communications, or they just quit using an msn email address that was really only used to fill out forms online. It is your job as a marketer to constantly be adding new, fresh contacts to your list for email marketing campaigns. You want your numbers to continually be increasing. There is no final…
  • Be a Revenue Rock Star: Two Tips to Make Marketing Analytics your Best Friend

    11 Apr 2015 | 8:55 pm
    With the highly detailed analytics that the digital landscape has made available, marketers have more opportunity than ever to pinpoint bottlenecks and successes in a campaign. However, analytics must be properly used in order to create positive ROI for marketers. Here's why marketing data should be your best friend for ROI.
  • 10 Top Email Subject Lines and How to Write Them

    3 Apr 2015 | 7:12 pm
    How many emails go unread in your inbox? 400? 900? I am a perpetual list person, so if you’re like me it doesn’t take long to get to over 1000, and that is after taking into account those I immediately delete because they don’t grab my attention to even open them. We all get an overload of emails every day, and many go unopened because we’re inundated with tons of information. We just don’t have time to read something that doesn’t grab our attention or speak to a need. The chances of your email being ignored are pretty high – unless of course, you have a subject line that makes…
  • The Lonely Marketer: Get your Ideas Heard and Be Seen as Invaluable

    27 Mar 2015 | 4:16 pm
    Marketing leaders today vary from a large team in one building, leaders in specific regions led by a VP at the headquarters, or a team of one trying to get it all done. I speak with a number of CMO’s, Marketing Vice Presidents and Directors that each have differing structures for their departments, but the one vein of conversation is consistent and that is that it can be lonely in the marketing role. Now, don’t take this as a sappy, “woe is me” type of sentiments. Having been in a couple of Marketing Director roles, I understand where they are coming from because marketing…
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    Visual Creatives, Inc.

  • Is Instagram good for business?

    Marla Saunders
    17 Apr 2015 | 9:23 am
    Did you know that Instagram has more than 300 million active users? Perhaps you’re in business and wondering what this social network, Instagram, has to do with you and your business life. Perhaps you think that Instagram is three hundred million pictures of grandkids, puppies, and kitties, right. That isn’t the case anymore. Since Instagram has allowed advertising in 2013, more and more businesses are taking advantage of that opportunity to connect with potential customers in fun and creative ways. This makes good advertisements seem just as interesting to users as one of those pictures…
  • Why You Need to Increase Your Marketing Budget Now

    Marla Saunders
    15 Apr 2015 | 11:51 am
    You must increase your inbound marketing budget this year. Why? Because your competitors already have. As we round the corner to May, are you really ready for the demands and competition of the  current 2015 marketplace? If you have not revamped your inbound marketing plan and boosted your budget you may not be.  According to a recent Gartner survey, most businesses expect to spend 8% more on inbound marketing efforts this year, so you may find you need to ramp up your efforts just to keep up. Are you keeping up with the competition in #2015? Not if you're neglecting #inbound #Marketing.
  • 10 Ways to Use Your Business Blog

    Marla Saunders
    13 Apr 2015 | 8:10 pm
    You already know you need to write and maintain a blog for your business, whether your industry is B2B or B2C. Blogs are simply the best way to introduce your potential clientele to your business and the services you offer. But blogs can add a lot more value if you use them properly. Here are 10 ways to use your blog to add value to your business and drive traffic, leads and community to your website. 10 Intriguing Ways to Use Your Blog Let it serve as a gateway to your company. Your blog not only reveals your business expertise and specialties, it also gives your prospects a very good idea…
  • This Creative Campaign is a Real Snoozer

    Marla Saunders
    10 Apr 2015 | 12:02 pm
    This may be one of my favorite creative projects yet. But be forewarned….it may put you to sleep! At least it will if it is working as planned! This 30 minute film — appropriately entitled Yawn — is designed as a project for the airport hospitality group Yotel. Under the direction of Floyd Hayes, Yotel and Serta developed a campaign intricately designed to, well, put you to sleep and also highlight the introduction of Serta SmartBeds into Yotel’s rooms. The film features a soundtrack created by Tom Middleton. As Middleton says, “I’ve designed the ultimate sleep soundtrack…
  • Why Your Website Must be Mobile

    Marla Saunders
    9 Apr 2015 | 9:54 am
    Because Google says so. That’s the short answer! Beginning April 21 Google will be changing its algorithm to include mobile responsiveness as part of its ranking criteria. According to Google’s official stance, your ranking won’t be penalized if it is not mobile-optimized, but websites that are optimized for mobile will be given a “favored” status. Web development companies have been sounding the call toward mobile responsiveness for some time now. Ryan Allen, founder of nDigit, notes: “On April 21st, Google will be implementing what some have called “Mobilegeddon”.
 
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