Content Marketing

  • Most Topular Stories

  • 4 Reasons to Publish on a LinkedIn Blog

    Writing On The Web by Patsi Krakoff, The Blog Squad
    Christine Buffaloe
    20 Feb 2015 | 4:35 am
    Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. According to Business 2 Community, in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry.
  • How Long Should Your Video Be? 3 Things To Consider

    Content4Demand
    Tonya Vinas
    24 Mar 2015 | 6:49 am
    B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said they viewed video content in the past year. When we develop video content for clients, often the first question they ask is how long should the video be. The obvious answer is “short,” but we have produced 10-minute videos, 5-minute videos and 90-second videos…
  • [INFOGRAPHIC] How Much Do Authors Really Make From Book Sales?

    Tai Goodwin, Speaker, Product Development and Marketing Strategist | RSS Feed
    Tai Goodwin
    25 Feb 2015 | 4:23 am
  • Mobile & App Content Will Rank Higher. Shenanigans Likely.

    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
    Colin Parker
    2 Mar 2015 | 2:59 pm
    I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic search results. Commence the obligatory avalanche of one-star apps. Sweet! On the one hand I couldn’t be happier. In my time at Portent, I’ve had the pleasure of working on digital marketing and strategy with some amazing companies that are flat out crushing it…
  • The C-Word And Why Content Isn’t King

    SuccessWorks
    Heather Lloyd-Martin
    25 Mar 2015 | 8:30 pm
    You know what I’m tired of hearing? The oft-repeated mantra “content is king.” “But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.” True. But I think the mantra “content is king” has done more harm than good. Why? Even in today’s brave new Google world, some people still believe that it’s the quantity of the content – not the quality – that’s important. The primary goal of content is to help a site…
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    Content Marketing Institute

  • 9 Free Analytic Tools to Measure Your Content Effectiveness

    Julia McCoy
    27 Mar 2015 | 3:00 am
    Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts. 1. Google Analytics The first, most important, and the ultimate tool that every website manager and marketing expert needs is Google Analytics. It’s among the best ways to get vital information about the performance of your…
  • Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

    Pamela Muldoon
    26 Mar 2015 | 9:00 am
    Jesse Desjardins is a go-getter. Throughout his career, he has gone after what he wanted to do – even if the first answer was no or a deadline had passed. Finding success in that approach to life, Jesse wonders why more people don’t just take a chance and strive to do what they’re passionate about. In this episode of The Pivot, Todd Wheatland sits down with Jesse to find out how a Canadian became the Head of Social Media for Tourism Australia and to discuss all the difference SlideShare has made in Jesse’s life. Listen to Todd’s full interview with Jesse Desjardins here: Download…
  • Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

    Dr. Andrew Bredenkamp
    26 Mar 2015 | 3:00 am
    Want to know what big, disparate companies like Microsoft, LinkedIn, MarketingProfs, Unilever, Yamaha, Cisco, and Google all have in common? They recently began paying more attention to their corporate tone of voice. Any guesses why? It’s because they understand what an important role their tone of voice plays in how their customers perceive them. Plus, they recognize that crafting their content with its own distinct and recognizable voice helps differentiate their brands from their competitors. Of course, finding the right tone for your company is no small task. There are lots of factors…
  • Research: Technology Marketers Align Around Lead Gen

    Joe Pulizzi
    25 Mar 2015 | 3:00 am
    Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year. It’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal, and more toward getting measurable results (using leads as one measure). Those are some of the key insights from our new report, B2B…
  • From Heavy Metal to LinkedIn: Jason Miller Slays B2B Marketing

    Pamela Muldoon
    24 Mar 2015 | 9:00 am
    Jason Miller puts his personal brand on all he does. LinkedIn’s Senior Content Marketing Manager lives a life of content and rock and roll. He recently combined the two in his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. In this episode of Content Marketing NEXT, I talk with the former heavy-metal musician who left the imploding music business in favor of B2B marketing. Listen to Pamela’s full interview with Jason Miller here: Download this week’sContent Marketing NEXT podcast If you enjoy the Content Marketing NEXT podcasts, we would…
 
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    Online Marketing Blog - TopRank®

  • Facebook Marketing: Hiddent Tactics and Tricks from Leading Brands at #SMMW15

    Debbie Friez
    27 Mar 2015 | 11:00 am
    L-R Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Planning One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to engagement, the team…
  • How To Encourage Employee Advocacy on Social Media

    Brooke Furry
    27 Mar 2015 | 8:07 am
    Social media employee advocacy panel at Social Media Marketing World, 2015. Panel members, from left to right: Justin Levy, Maria Poveromo, and Martin Jones. It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, or even fear of doing something wrong. If you want to raise a workforce of social media champions, you can…
  • Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

    Ben Brausen
    27 Mar 2015 | 5:42 am
    The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business. Social Media Today Google Adds Mobile Ranking Banner To Webmaster Blogs - If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find…
  • Twitter Marketing: How Brands Can Rise to the Top of the Stream #SMMW15

    Debbie Friez
    26 Mar 2015 | 4:07 pm
    L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement tool.
  • How to Get Results You Can Measure with Influencer Marketing #SMMW15

    Brooke Furry
    26 Mar 2015 | 1:20 pm
    Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you nail a pitch to a Coveted Influencer. You create a partnership. How do you measure the results of that outreach? Not only has the team at TopRank measured the impact of influencer marketing and seen incredible results, but so has…
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    Copyblogger

  • How to Launch a Podcast Network

    Rainmaker.FM
    27 Mar 2015 | 1:00 pm
    In previous episodes of New Rainmaker with Brian Clark, Brian and Robert Bruce have discussed the “why” of starting a podcast (or podcast network). In this one, they talk about the “how.” As many of you know by now, it has been almost two weeks since Copyblogger Media launched an on-demand audio network called Rainmaker.FM. Thanks to you, things have gone pretty well in that time. What you don’t yet know is the story behind that launch — the planning, production, and marketing of the 10 distinct shows that are currently airing. Not to mention the next crop…
  • Go as Far as You Can, then Let Someone Else Pull You Back

    Rainmaker.FM
    27 Mar 2015 | 12:00 pm
    Today’s guest on Hack the Entrepreneur is a brilliant entrepreneur who has seen more landing pages than anyone on the planet — in fact, he looks at 1,000 pages per week. He is co-founder of Unbounce, a company that allows marketers to build, publish, and A/B test landing pages without an IT department or knowledge of HTML. Prior to starting Unbounce, he honed his branding skills as Creative Director at Bodog, an online poker powerhouse. He coined the term Conversion Centered Design. He is also an opinionated writer and speaker. Now, let’s hack … Oli Gardner. In this…
  • Can You Be a Writer and an Editor-in-Chief?

    Rainmaker.FM
    27 Mar 2015 | 11:00 am
    An editor’s job could be viewed as a writer’s safety net — an opportunity to catch and correct mistakes before the general public views a writer’s work. But what if an editor regards a section of text as a mistake and the writer regards that same section as an integral part of his work of art? Right before Rainmaker.FM launched, Editor-in-Chief host Stefanie Flaxman got the chance to talk to her co-worker, Copyblogger Media’s Chief Content Writer Demian Farnworth, about the fragile nature of writer-editor relationships. In this 65-minute episode of…
  • How to Use RSS to Write Better Headlines

    Rainmaker.FM
    27 Mar 2015 | 10:00 am
    Is 90 minutes of your time worth learning about which headlines actually work online? Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat? More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your article so they read every word of it? Then listen on … Fortunately for you, there are some rules you can learn with this quick and dirty experiment. In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover: The right mix of blogs…
  • 4 Revelations that Drove Me to Quit My Job and Start a Business

    Raubi Perilli
    27 Mar 2015 | 6:00 am
    Someone in this room is going to change everything because they cared. Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.” That’s how my experience at Copyblogger’s Authority event in 2014 began — looking into the audience like I wasn’t part of the audience. Still not seeing myself as someone who could take a chance and grow my own business. But that’s not how I ended my experience. By the conclusion of the…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • 5 Key Elements for Your “About” Page: How to Tell Your Story

    Patsi Krakoff
    26 Mar 2015 | 5:10 am
    When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. An About page is an important content marketing opportunity. Tell your story, your realstory. If you are the sole author of your blog, write it in the first person. Every story has some basic elements to it that…
  • Story Telling for Blogs

    Patsi Krakoff
    19 Mar 2015 | 5:28 am
    Do you use story telling on your blog or website? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. In fact, a storytelling gene (FOXP2), discovered in 2001, gives us the physical and neurological skills needed to speak words rapidly and precisely. We use these language abilities to form complex sentences in the proper storytelling…
  • Business Blog Writing: How to Avoid Time-Suck

    Patsi Krakoff
    5 Mar 2015 | 4:20 am
    How do you avoid time-sucking traps when it comes to blog writing? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes.  Yup. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. You decide you need inspiration, so you check out your feed reader. Ninety minutes later, you still haven’t started a new blog post. You’ve probably read some really great stuff, but now you’re really behind schedule, and…
  • 2 Sure-Fire Ways to Inspire Your Blog Writing

    Patsi Krakoff
    26 Feb 2015 | 4:55 am
    A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that.  When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.  What can a blogger blog about to other bloggers? Lack of inspiration comes from not being sure you’re doing it right, or doing it well, and lack of confidence that it will be worth it… in…
  • 4 Reasons to Publish on a LinkedIn Blog

    Christine Buffaloe
    20 Feb 2015 | 4:35 am
    Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. According to Business 2 Community, in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry.
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    Influential Marketing

  • Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)

    Rohit
    9 Mar 2015 | 9:11 am
    Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number one investment priority for small business owners heading into 2015. So when you have a hot area and a business necessity to offer solutions and generate real customers, what do you do?  Develop a…
  • What Coke Can Teach McDonald’s About Love

    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    Rohit
    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
  • How To Predict The Non-Obvious Future

    Rohit
    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
  • Best and Worst Of Superbowl 2015 Marketing Strategy

    Rohit
    2 Feb 2015 | 1:37 am
    There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based on marketing strategy versus entertainment value and one thing has become sadly clear: Puppies in ads are rarely the sign of a great marketing strategy. This year’s game was no different, with big themes emerging in ads about the role of social media in our lives and what…
 
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    David Meerman Scott - Web Ink Now

  • Hire a Journalist to Show your Products and Services in Action

    David Meerman Scott
    27 Mar 2015 | 8:53 am
    I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team.  For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.
  • How to deal with resistance from your bosses

    David Meerman Scott
    17 Mar 2015 | 8:52 am
    I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.
  • Unleash the Power Within

    David Meerman Scott
    11 Mar 2015 | 9:40 am
    This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott. I was not a speaker at UPW, so I was all in with the program! I’m struck by how well Tony’s ideas apply to those who are still doing the same old things. It’s about momentum. We need a catalyst to change, to do something different and UPW helps you to make lasting change. 
  • Transform Your Business With Buyer Personas (the new book)

    David Meerman Scott
    9 Mar 2015 | 7:29 am
    This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. It’s a book I’ve been waiting for because I’ve been talking about buyer personas for nearly ten years but have always wanted much more detail on this important strategy so I can share with people who want to transform their business.
  • How's that working for you?

    David Meerman Scott
    6 Mar 2015 | 12:53 pm
    Because my books cover the new rules of reaching buyers directly in today’s real-time world, many people assume that I am against any and all traditional sales and marketing tools and techniques. That’s not the case at all. I don’t think it is an either / or proposition. If something is working for you, by all means keep going! 
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    Atomic Reach Blog

  • 6 Amazing First-Impression Tips to Make Your Title Stand Out

    lara
    26 Mar 2015 | 7:22 am
    Creating a lasting impact and drawing in your reader is a little bit like dating, first impression is key! Just like a first date, the first impression is imperative, similar to how the title is a critical facet of your blog post.The title guides creation and direction of your post. It leads to topic generation and the article focus throughout your content creation. It determines the destiny of your content, the readability and creates an audience connection.The title gives your content value from an audience and SEO stand point, not only will you see an increase in page views and social…
  • Why Structuring Content Appropriately For Your Audience Isn’t About You

    Ira Haberman
    19 Mar 2015 | 6:34 am
    Technically speaking, I am a horrible writer from a grammar perspective.. So terrible in fact that when my eleven year old daughter came to me this week to help her with some grammar homework, I looked at her work sheet and was admittedly ashamed that I couldn’t help her. It brought back memories of grade school where I spent many hours in the hallways, being disciplined for being a smart ass or a verbally abusive teacher killer.I use commas poorly, I flip back and forth between tenses consistently and generally hate any thing that structures my thoughts and by extension how I write. I…
  • 5 Reasons Why Writing Your Story For People Matters More Than SEO

    Alana Horn
    18 Mar 2015 | 11:47 am
    Lately, there is an enormous focus on great storytelling. Don’t we all want to tell a great story each time we have a message to communicate to our audience?The issue is that we need to consider so many other factors that go with telling our awesome story. Do you worry about mundane details that interfere with your fantastic cadence and storytelling ability? How about that SEO thing? How about the pressure of it performing on social media and on the web in general?There is no difference here when it comes to trying to figure out the right mix to connect to an audience. There is no…
  • How Your Social Media Strategy Can Dramatically Shift in 2015

    Summer
    17 Mar 2015 | 11:59 am
    On March 16 2015, we welcomed the fabulous Britt Michaelian on the #AtomicChat stage. We talked about the many ways social media strategies will dramatically shift in 2015 and what marketers can do about it. Check out the full Storify recap here.Here’s what we discussed:What apps are changing the landscape for marketers?Our guest, Britt, says that overall there is a maturation in the app industry that is impacting social but the trick for these apps will be to rise above the noise and provide immediate value to the users. The #AtomicChat community responded with a variety of…
  • What Score Do The Top Posts on LinkedIn Pulse Achieve?

    Jeanne
    12 Mar 2015 | 9:05 am
    For a while now I’ve been curious about how the top articles on LinkedIn would score when analyzed by the Atomic Reach platform.Would the highest performing articles have high scores (scores at 65 or above) AND what audience knowledge level would they be written for?  So today, on March 9th 2015, I took the top 10 trending articles and analyzed them.  Below is what I found and it’s pretty darn interesting!Overall, these are all well written articles by industry influencers which I knew even before taking the time to score them.  The interesting part is that when you look…
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    Conversation Agent - Valeria Maltoni

  • Five Attributes of Being an Expert

    Valeria Maltoni
    27 Mar 2015 | 3:00 am
    Experience makes your process less expensive. It's the time-tested tip of the spear that helps get to the point faster. The person implementing it knows how to string along tasks to serves the business, and not the other way around. One of the best definitions I found for experience is that it is the act of trying, the practical knowledge acquired through direct observation and/or participation. When situations are experiential, they create a space or give us the tools to try something. Good experiences place your in a situation or context under which you attract, or pull, events and…
  • Access has More Value than Information

    Valeria Maltoni
    26 Mar 2015 | 3:00 am
    Who has the time to look through the 2,654 posts I have on this blog? Many of them are relevant to current needs and filled with valuable information, yet even a powerful search box is not going to solve for connecting your specific issue with a post here. Plus problems tend to be more complex to solve based on changes in circumstances. But make a comment, engage in conversation and you access the key -- the person who has been thinking about similar issues and knows what kind of information would be helpful. Likely a combination of ideas and resources -- so you can go from knowledge to data.
  • Taking Good Advice

    Valeria Maltoni
    25 Mar 2015 | 5:35 am
    One of the main difficulties in taking good advice is that it comes from other experiences and contexts -- like a language. You have to literally break it down into its components to rebuild it and adapt it to your situation so you can use it. Then build routines around the process to get better continuously. Two options, then: 1) either learn to process information better so you can do the work; 2) or learn by doing with others who have mastered it. Either one involves commitment to change. It is no chance that the two emerging forms of getting results through learning (since companies…
  • Creativity Must be Made Accessible for Consumption

    Valeria Maltoni
    24 Mar 2015 | 4:30 pm
    “Creativity has many definitions.For me, creativity is solving problems in new ways and conceiving new ways of looking at the world.Creativity can be expressed in many forms, like art, science, and thought.But creativity is all too often undiscoverable and incomprehensible.Art, without distribution and discovery, moves nobody. Did it ever exist? Science, without clear explanation and advocacy, won’t be understood by the masses. Will it make an impact?” Scott Belsky, the Founder of Behance and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, says that…
  • Why Face-to-Face Contact Still Matters

    Valeria Maltoni
    23 Mar 2015 | 7:06 pm
    “Research shows that people who feel socially disconnected are at a greater risk of dying young – especially if they are men. Women are more prone to seek out and build longstanding, intimate personal relationships: within their extended families, through lifelong friendships, in their neighbourhoods.That is one reason – there are others, of course – why in every industrialised country, women outlive men by an average of five to seven years. This gender imbalance is visible wherever older people spend their time; in parks, libraries, churches, community halls and seniors’ tour…
 
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    Marketing Darwinism

  • 12 Secrets of the Human Brain to Use in Marketing

    Paul Dunay
    11 Mar 2015 | 11:00 am
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • 5 Reasons Your Mobile Strategy Isn’t Working

    Paul Dunay
    18 Feb 2015 | 10:00 am
    Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • International SEO Strategy Guide – Plus a Flowchart!

    Kaitlin McMichael
    19 Mar 2015 | 9:36 am
    I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for their international site(s). Ready to get to work? To learn how to use the chart, see the quick guide below the graphic. For further explanation and exploration, check out the link bundle here with a slidedeck & more good stuff from our…
  • Internet Marketing For Asshats

    Ian Lurie
    18 Mar 2015 | 1:34 pm
    Evil is easier! There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This Model Snorting Coke?’ then explain why it’s very unlikely. That way, you get tons of pageviews. All you had to do was destroy someone’s reputation. And yes, that’s marketing.
  • Happy Pi Day from your Friends at Portent Interactive

    Colin Parker
    13 Mar 2015 | 2:18 pm
    MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than reading a rambling diatribe about digital marketing. Right? Twenty years of Pi for Portent? Man, time flies. We could probably even do the gratuitous “Fifty Shades of Pi” reference, but our CEO Ian would start throwing lemon meringue out the…
  • PPC at mozCon – Challenge Yourself to Cross Geek Out

    Elizabeth Marsten
    5 Mar 2015 | 4:00 am
    Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those that are firmly entrenched in PPC or paid search, haven’t ever been or have little experience with the Moz toolset or brand. But, then there are those that are really familiar with Moz and know what an honor this was to be asked; which meant I got two questions before and after the event:…
  • Mobile & App Content Will Rank Higher. Shenanigans Likely.

    Colin Parker
    2 Mar 2015 | 2:59 pm
    I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic search results. Commence the obligatory avalanche of one-star apps. Sweet! On the one hand I couldn’t be happier. In my time at Portent, I’ve had the pleasure of working on digital marketing and strategy with some amazing companies that are flat out crushing it…
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    Brian Solis

  • Digital Transformation Starts with Reimagining the Customer Experience

    Brian Solis
    25 Mar 2015 | 5:11 am
    All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins. At a time when technology is affecting how people go through life, one thing is becoming clear, everything is changing and that also affects the business of business. At the same time, technology is…
  • SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

    Brian Solis
    20 Mar 2015 | 10:07 am
    Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel to Austin to experience it. Meerkat, Meerkasting Craze and Twitter’s (Lack of) Developer Relations Meerkat mania was everywhere at SXSW and the livestreaming…
  • Meerkat and the Ephemeral State of Livestreaming

    Brian Solis
    19 Mar 2015 | 5:05 am
    By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I used up until this point were either geeky or buzzwordy. Leading up to the big SXSW Interactive event…
  • Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani

    Brian Solis
    17 Mar 2015 | 10:55 am
    I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each has shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created ThinkUp, a social media service that offers daily insights about you and your friends on Twitter and Facebook. To celebrate the launch of their latest venture, they assembled some of their most thoughtful colleagues to share their thoughts on the future of social media.  The result…
  • Creating Truly Personal Omni-Channel Customer Experiences

    Brian Solis
    16 Mar 2015 | 5:26 am
    When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.)  While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled all of the content, organized it, and developed additional material as a dedicated ebook. I’ve embedded it below or you can read more about it at Smart Focus. Creating Truly Personal Omni-Channel Customer Experiences Customers are more connected and more informed than…
 
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    The Toad Stool by Alan Wolk

  • The Vue To A Kill

    23 Mar 2015 | 8:33 am
    Originally published at www.2ndscreensociety.com on March 19, 2015.Like Dish’s Sling TV and Apple’s rumored new Apple TV package, Sony Vue, which launched this week in several cities, is not going to destroy the television industry.Sorry haters.Vue is even more curious than its predecessors in that it requires viewers to be in possession of a Sony PlayStation box, said boxes retailing for upwards of $200. Now there are lots of people who own Playstations — Sony sold over 20 million Playstation 4s alone — but the Venn Diagram of People Who Own Playstations + People Who Have…
  • This Apple Falls Far From The Tree

    23 Mar 2015 | 8:20 am
    Originally published at tdgresearch.com on March 19, 2015.The Wall Street Journal recently announced that Apple would finally launch its long-rumored subscription TV service. While expected to be similar to Dish’s new Sling TV service, Apple’s slimmed-down bundle will (allegedly) include three of the big-four broadcast networks (NBC being the exception) and cost a bit more than Sling TV (WSJ posited a price of around $30 per month).Like mushrooms after a rainstorm, mainstream exposés popped up everywhere, most of which (yet again) proclaimed the impending death of traditional pay-TV.Will…
  • Maybe It’s Not The Size of the Bundle After All

    23 Mar 2015 | 8:17 am
    Originally published at BRaVe Ventures Medium on March 19, 2014Oh, to be one of those 10 million Millennials who have broadband, but don’t have pay TV.The world is at your feet these days, what with everyone trying to lure you back to the pay TV empire, waving new “slimmed down” bundles at you, cool new Apple TV slimmed down bundles being the latest salvo. (Maybe. No one at Apple seems to have actually confirmed that yet.)Here’s a BRaVe thought, something we’ve been wondering about for a while: the underlying premise of all these slimmed down bundles is that people really, really…
  • Quoted in Wall Street Journal Story On Comcast

    23 Mar 2015 | 8:06 am
    Comcast Faces Open Season on the Cable BundleA sudden horde of video competitors should make the networking giant rethink its role in the digital future. ENLARGEBrian Roberts, chairman and CEO of Comcast Corp. PHOTO: BLOOMBERGBy HOLMAN W. JENKINS, JR.March 20, 2015 6:46 p.m. ETSo long have we been waiting for Internet-based competitors to cable, the sudden outpouring almost seems anticlimactic. Sony, Dish, HBO, CBS, Verizon and Showtime have all spilled out offerings or soon will. This being a month that starts with either a vowel or consonant, Apple is…
  • Meerkat Is TV's Next, Next Thing

    13 Mar 2015 | 1:33 pm
    Ever since Twitter “broke” at SXSW in 2007, industry observers have been looking for the new new thing, the technology that they can say “I was there first” about.There haven’t been many wins on that front since 2007 (FourSquare and GroupMe both arguably had their moments in the sun) but that seems all but guaranteed to change this year, thanks to new live streaming start-up called Meerkat.The output of a Bay Area company called Life on Air with roots in Israel, Meerkat allows users to livestream video directly from a Twitter feed. Launching the app calls up a screen that invites…
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    Servant of Chaos

  • Last Chance to Enter Telstra Australian Business Awards

    Gavin Heaton
    22 Mar 2015 | 10:52 pm
    You have a week to get your entry in for this year’s Telstra Australian Business Awards. The awards close on Monday, 30 March 2015. The Awards program has recognised the achievements of brilliant Australian small and medium businesses across five awards categories – Startup, Micro, Small, Medium and Regional. Obviously there are some great opportunities that come from being selected as a Telstra Business Awards finalist – but the process of entering the Awards can help you really focus on your customers, the value you provide and the impact that you are having. In addition to the…
  • Disrupting the Disruptors – Follow Me on Meerkat

    Gavin Heaton
    19 Mar 2015 | 5:21 am
    I feel it. I’m sure you feel it too. Launch fatigue. It is what happens when you can’t bring yourself to click a link or open yet another email announcement about the app or website that is going to change your life. After all, our lives are pretty much the same as they were last year, right? AND the year before. And the year before that. Actually, I can’t recall being truly, authentically excited about a new technology for sometime. Until Meerkat arrived. I frequently attend events of all shapes and sizes. Sometimes as a guest. Sometimes as a speaker. But always as a curious…
  • Mean Tweets–The Greens’ Sarah Hanson-Young Tweets Back

    Gavin Heaton
    19 Mar 2015 | 4:08 am
    Public figures attract a lot of bile on social media. But there is a special kind of hatred that seems to be reserved for politicians – especially female politicians. The very public campaigning against Australia’s first female Prime Minister, Julia Gillard, will certainly be remembered for the dog whistling and sexism that passed for public debate. It marked a low point in political discourse – one from which we have scarcely recovered. It certainly seems that many in the Australian population still struggle with successful women on the public stage. So what is a politician to to?
  • The First Rule of the Consumerverse

    Gavin Heaton
    18 Mar 2015 | 2:07 am
    Let’s face it, big numbers are sexy. The bigger they are, the more business leaders, marketers and yes, even economists, become excited. So any report on social media that delves into those massive network numbers is bound to cause a flurry of activity. But the big numbers are not what should be interesting us in the latest Global Web Index report on social media engagement. The first rule of the Consumerverse is: “It’s the little numbers that matter most”. But before I explain why, let me share the big numbers with you. According to GWI: Over 170,000 internet users were surveyed…
  • Even Your Boring Brand Can Be Sexy on Social Media

    Gavin Heaton
    16 Mar 2015 | 7:43 pm
    I often wonder if there is such a thing as a “boring brand”. Sure we have exciting, innovative and even “cool” brands – these are easy to spot. Big budgets. Celebrities. Airplanes. But not all of us work for or with these kinds of brands. And that is the real opportunity. But to understand that opportunity, there are three steps you must take: 1. Think beyond your product It may be your job to evangelise your product, but the challenge for social media is to step outside of your comfort zone. Rather than thinking of the product you are selling, think of the problem you are solving…
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    Web Strategy by Jeremiah

  • How Investors are Sharing their Money into the Collaborative Economy

    jeremiah_owyang
    17 Mar 2015 | 6:29 am
    The raw data for this article is available in a publicly-shared database in this Google Sheet, which you can access to see additional details. VCs, investors, and banks have increased their bets on the Sharing/ Collaborative Economy in greater amounts than ever before. The Collaborative Economy is an economic model that uses commonly available technologies to enable people to get what they need from each other. You’ve likely heard of the sharing economy, crowdfunding, P2P lending, the Maker Movement and cryptocurrencies. Each of these is a part of this emerging economy. I’ve met with many…
  • How the Technology of the Collaborative Economy all Works Together

    jeremiah_owyang
    1 Mar 2015 | 6:52 am
    If you’ve used Uber, Lyft, Airbnb, oDesk, Kickstarter, or Lending Club, you’ve participated in the Collaborative Economy, ever wondered what’s powering it behind the shiny user interface on the app? The Collaborative Economy is an economic model in which people use commonly available technologies to get what they need from each other. To put some stats on how large the startup ecosystem of companies in this space is, here’s some facts: The Mesh Directory is tracking well over 9,000 startups in this market. These startups are in twelve industries as documented on the Honeycomb…
  • Liberals and Conservatives Both Love & Loathe the Collaborative Economy

    jeremiah_owyang
    25 Feb 2015 | 12:17 am
    By Jeremiah Owyang, Founder, Crowd Companies and Alan Webber, Government Insights Research Director, IDC, (profile and twitter). Last week, A version of this article appeared in the WSJ. The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, economic model, individuals use commonly available technologies to obtain resources from their peers, like use of homes, cars, money, and other goods and services. These technology-based companies enable people to bypass inefficient corporations, find favorable alternatives to entrenched,…
  • Your Tech Startup Doesn’t Need to be in Silicon Valley.

    jeremiah_owyang
    23 Feb 2015 | 8:30 am
    By Jeremiah Owyang @jowyang, living in Silicon Valley since 1997. My long-time, close friend, Chris Saad, wrote a helpful essay on 39 tips for startups. He shares many suggestions, based on his personal experience, in the startup world, from his home country of Australia, and in Palo Alto, and in the heart SF’s tech district SoMa. While I agree with 38 of his tips and suggestions, I’d like to discuss the merits of tip number one. Dear readers please know, I first chatted with Chris in advance, he was aware I was writing this, as I certainly don’t like to surprise a friend. Chris gives…
  • Self-Driving Cars Disrupt the Crowd

    jeremiah_owyang
    19 Feb 2015 | 4:53 am
    Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation. Ride sharing and car sharing pave the way for the self-driving car industry. Ride sharing startups, like Uber, Lyft, Sidecar, BlaBlaCar, and car ownership-sharing, like Getaround, DriveNow, Car2Go, RelayRides, and Zipcar are paving the way for this market. Society is learning we don’t need to…
 
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    Drew's Marketing Minute

  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
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    Seth Godin's Blog on marketing, tribes and respect

  • Hypergrowth

    Seth Godin
    27 Mar 2015 | 2:53 am
    Fast growth comes from overwhelming the smallest possible audience with a product or service that so delights that they insist that their friends and colleagues use it. And hypergrowth is a version of the same thing, except those friends and colleagues quickly become even bigger fans, and tell even more people. Often, we get sidetracked when we forget about "smallest possible." If you make the audience you're initially serving too big, you will dilute the very thing you set out to make, avoid critical mass, and compromise the magic of what you're building. You'll make average stuff for…
  • Active listening

    Seth Godin
    26 Mar 2015 | 2:00 am
    The kind of listening we're trained to do in school and at work is passive listening. Sit still. Get through it. Figure out what's going to be on the test and ignore the rest. Your eyes can glaze over, but don't let it show. Try not to nod off. People are talking, and they'd like the illusion of listening to accompany that. Don't interrupt.  Passive listening is letting the other person talk. Active listening, on the other hand, requires that you interrupt when you need a clarification, and it requires that you ask a truly difficult question when the speaker is finished. If it's worth…
  • What is customer service for?

    Seth Godin
    25 Mar 2015 | 2:04 am
    Customer service is difficult, expensive and unpredictable. But it's a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer service succeeds when it accomplishes what the organization sets out to accomplish. Google doesn't have a phone number, doesn't want to engage with most users. McDonald's doesn't give you a linen napkin. Fedex used to answer the phone on one ring, now it takes 81 seconds for them to answer a call. None of these things are necessarily…
  • Of course it's difficult...

    Seth Godin
    24 Mar 2015 | 2:09 am
    Students choose to attend expensive colleges but don't major in engineering because the courses are killer. Doing more than the customary amount of customer service is expensive, time-consuming and hard to sustain. Raising money for short-term urgent projects is easier than finding support for the long, difficult work of changing the culture and the infrastructure. Finding a new path up the mountain is far more difficult than hiring a sherpa and following the tried and true path. Of course it is. That's precisely why it's scarce and valuable.  The word economy comes from the Greek…
  • Things we don't see that much any more

    Seth Godin
    23 Mar 2015 | 2:52 am
    Wine coolers, Julia Roberts movies, fondue, Geocities pages, baby on board signs, a line at the Krispy Kreme... Ubiquitous doesn't mean forever, and popular isn't permanent. Someone is going to fade, and someone is going to be next to take their place.        
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    Greg Verdino's Marketing Blog

  • Join Me at Brand ManageCamp 2015

    Greg
    26 Mar 2015 | 12:27 pm
    I’m excited to announce that I’ll be taking the stage at Brand ManageCamp for the third time on October 2nd — and I’m hoping to see you there. If you’re not already familiar with this event, it might be enough to know that BMC has been listed by one Forbes.com columnist as a must-attend conference for anyone looking to stay ahead of the trends shaping the future of marketing. If that’s not enough, you might be swayed by this year’s all star line-up that, aside from yours truly, includes unmarketer Scott Stratten, relationship returner Ted Rubin,…
  • What is Digital Transformation, Really?

    Greg
    5 Mar 2015 | 10:42 am
    Everyone’s talking about ‘digital transformation’. C-suites and boards list it among their top 2015 priorities. Newly minted experts abound. Big consultancies have launched dedicated practice areas, despite being as in need of transformation as their clients are. Digital agencies paint ‘transformation’ as just another fancy way to say ‘marketing’ in order to claim it as their own. And for every expert, consultant, journalist, futurist, keynote speaker, marketer, executive and analyst who utters the phrase‘ digital transformation’, the words come to mean something different.
  • The Discovery of Water

    Greg
    12 Feb 2015 | 10:46 am
    Marshall McLuhan once pointed out that “Fish did not discover water,” going on to explain that, “in fact, because they are completely immersed in it, they live unaware of its existence. Similarly, when a conduct is normalized by a dominant cultural environment, it becomes invisible.” We are all immersed so deeply in something that it becomes invisible to us. To those of us who swim in digital transformation, what’s new is what’s normal. We already live and work in a world where the world’s largest media companies create no content, the most valuable taxi service has no…
  • White Collar Robots

    Greg
    26 Jan 2015 | 10:54 am
    “Technology gets better, cheaper and faster at a rate biology can’t match.” – C.G.P. Grey If you’re interested in the ways automation (aka robots) will affect the world of work, I highly recommend “Humans Need Not Apply” – a 15 minute primer on the current state and future possibilities for robotics in the workplace. While it’s not difficult to recognize how robots might replace blue collar workers and take on repetitive tasks, the video’s most eye-opening moments begin around 7 minutes and 25 seconds when the creator — C.G.P. Grey — looks at how large populations of…
  • Digital Is the Answer. Now What’s the Question?

    Greg
    23 Oct 2014 | 12:00 pm
    In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising joke that goes like this: “The answer is a 30-second spot. Now, what’s the question?” Today, you could make a similar joke, simply replacing the word ‘digital’ for the phrase ’30-second spot,’ and have a pretty fair indictment of the many marketers who presume that digital is the solution to the questions that haven’t yet been considered. This might seem like an odd statement coming from someone who makes his living as adigital…
 
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    Find and Convert » Optimize This

  • Google Mobile Search Draws Line in the Sand

    Bernie Borges
    21 Mar 2015 | 6:32 am
    Marketers are all a-buzz about the announcement by Google that a new algorithm update to go live April 21, 2015 will favor mobile friendly websites in mobile search results. All B2B marketers should be prepared. Discover how. The post Google Mobile Search Draws Line in the Sand appeared first on Find and Convert.
  • Why Social Fluency Should Be Required in the C-Suite

    Bernie Borges
    11 Feb 2015 | 1:36 pm
    Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all? The post Why Social Fluency Should Be Required in the C-Suite appeared first on Find and Convert.
  • Social Selling Tips from the Pros

    Bernie Borges
    3 Feb 2015 | 3:34 am
    These social selling pros have packed a ton of actionable take-aways in these podcasts. What's your favorite take-away? The post Social Selling Tips from the Pros appeared first on Find and Convert.
  • Our Favorite Marketing Books, Blogs and Podcasts in January

    Carrie Gallagher
    29 Jan 2015 | 10:38 am
    What did you read and listen to in January? The Find and Convert team is revealing our favorite marketing, design, and even fishing blogs in this rundown - I guarantee you'll discover something new in this list! The post Our Favorite Marketing Books, Blogs and Podcasts in January appeared first on Find and Convert.
  • Six Steps to a Successful Inbound Marketing Campaign

    Billie Ginther
    16 Jan 2015 | 7:12 am
    Every marketer wants to maximize their success rates. The rewards that will be gained from mapping out the 3-dimensional aspects of an omnichannel campaign strategy will outweigh the investment time in research, strategy planning and execution details. The post Six Steps to a Successful Inbound Marketing Campaign appeared first on Find and Convert.
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    Direct Marketing Observations

  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
  • The Content Paradigm Shift

    marc meyer
    17 Mar 2015 | 8:55 am
    I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. In the hopes…
  • Why is the Customer Experience so Hard to Deliver On?

    marc meyer
    16 Mar 2015 | 9:11 am
    You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what has happened up to this point didn’t matter or was not a quality experience. I guess, what I want to know is, what have I been getting all of these years? You might want to say this out loud: “Companies just now, are starting to actually care and do something…
  • Does #IoT Mean Anything to Us Yet?

    marc meyer
    8 Jan 2015 | 12:49 pm
    The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.”. Everyone is writing about it, everyone is talking about it and everyone is trying to figure out what it does, what it means and how it will affect us. Maybe this infographic will help.
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    Latest solar news

  • Solar Energy Risks to Health

    admin
    27 Mar 2015 | 8:17 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
  • Should We Give Solar Power Another Try?

    admin
    25 Mar 2015 | 3:24 am
    Cities in many countries suffer degradation of air quality. Oxygen levels are decreasing every year making it harder to breathe. Our water is actually much more polluted and trees are dying. The human race has made decisions that are harmful currently causing our planet to fade. Perhaps returning to the things we use at the beginning of the life of the human race is the best solution. Solar energy can be the answer to many current problems as the sun has always been a source of heat and light. Throughout the history of the earth, the sun’s energy has never been used as a source of…
  • Irresistible Reasons To Create Your Own Solar Power At Home

    admin
    24 Mar 2015 | 2:22 am
    1. promotion of government: the federal government offers discounts for the use of clean energy. For example, wind turbines and solar energy systems installed at the end of 2016 are eligible for a tax credit of 30 percent. A tax credit is better than a tax deduction to take money directly from their taxes instead of leaving your taxable income. In other words, you can benefit from lower electricity bills and lower taxes. 2. Increase the value of the house: There have been several studies showing that selling prices are higher for households with solar certifications and durability that homes…
  • Solar Energy Alternative Methods

    admin
    23 Mar 2015 | 3:11 pm
    They tired of your electric bill go even higher? Is it possible to do something about it without breaking the bank? Well, if you’ve thought about going solar, but do not want to spend thousands, you’re in luck. There is no reason you have to feed all its solar house. Everything helps. Say you use a lot of energy every month. Whether it’s an old A / C and even water heater or combine this with a huge pool, energy costs add up quickly. Even outdoor lights low power increase your electricity bill. To begin to fall, as the use of solar outside lights? They are charged during the…
  • How You Can Avoid Solar Energy Pitfalls

    admin
    23 Mar 2015 | 11:38 am
    While solar energy is a good alternative energy source, there might be some errors. Hopefully this article will help you avoid scammers, inflated prices and other problems associated with solar energy systems. The first thing to do is do your research. Prices can vary greatly between systems. Although it seems that many manufacturers offer systems that contain most of the same parts, the price and quality will be different. You may be tempted to go the cheap route, but end up paying for repeated repairs or even a replacement system. Here’s the difference between a system of…
 
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    Occam's Razor by Avinash Kaushik

  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
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    SuccessWorks

  • The C-Word And Why Content Isn’t King

    Heather Lloyd-Martin
    25 Mar 2015 | 8:30 pm
    You know what I’m tired of hearing? The oft-repeated mantra “content is king.” “But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.” True. But I think the mantra “content is king” has done more harm than good. Why? Even in today’s brave new Google world, some people still believe that it’s the quantity of the content – not the quality – that’s important. The primary goal of content is to help a site…
  • Talking International SEO with Gabriella Sannino

    Laura Crest
    18 Mar 2015 | 9:00 pm
    For international SEO, think globally but write locally!   If you’re at all familiar with international SEO, then you’re most likely familiar with Gabriella Sannino. Gabriella is the owner of Level 343, an international marketing and SEO agency based in San Francisco. She has worked in marketing and multi media for over 20 years, starting out as a Web developer in 1994 when she founded Level 343. In the ensuing years Gabriella donned many hats, including research and development specialist, brand strategist, and creative director before deciding to specialize in international…
  • How I Beat Writer’s Block By Interviewing Myself

    Heather Lloyd-Martin
    11 Mar 2015 | 10:30 pm
    This is me, happy that I beat writer’s block. I have a confession. You know those tasks you put on your to-do list — but you never do them? You keep carrying them over day after day thinking, “I’ll get to it tomorrow.” For the last few months, I’ve been sitting slack-jawed in front of my laptop every time I tried to start a writing project. I’d write a few words, hate them all and put it off for another day. The project? My “About Us” bio page. The bio I had was…OK. It did what it did to do, but I felt that it didn’t have much…
  • [Updated] 35+ Books and Blogs All Web Writers Should Read

    Heather Lloyd-Martin
    4 Mar 2015 | 8:30 pm
    Starting your SEO copywriting career? Check out these great resources! Want to brush up on your online copywriting skills? Recently, someone asked if I could send them some “must read” Web writing resources. By the time I was done, I had a very long list (27 to be exact.) That was back in 2012. Since then, I’ve stumbled across some great new resources. Many of them were suggested in the LinkedIn SEO Copywriting group and on Twitter (thank you!) If you’re in the copywriting business – or just want to learn more about the wild world of copywriting, SEO/social and…
  • [Updated] How to Write a Title That Gets Clicks

    Heather Lloyd-Martin
    25 Feb 2015 | 8:30 pm
    Here’s how to make your search listing stand out! I feel a rant coming on. Recently, I stumbled across an old “how to write Titles” post. In it, the author discussed how her preferred method of Title creation was to separate the keywords with pipes. So, a Title would read like: keyword | here’s another keyword | yet another keyword Before I start my rant, I need to get a few things out of the way first: The article I mentioned is from 2012. Although it’s still a very popular article, it’s an older resource. I have the utmost respect for the author. My…
 
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    Tippingpoint Labs | A content marketing agency | Boston, MA

  • When in-house agencies should outsource video

    Rebecca Garnick Ast
    6 Mar 2015 | 8:29 am
    Small and mid-sized in-house agencies often find themselves asking their staffs to work on projects outside of their areas of expertise. They might ask the internal public relations associate to “try” creating content for social media engagement, or to have the Photoshop designer “try” to create highly complex video graphics, or to have the copywriter “try” to write a script for an important video meant to be shared with loyal customers. The challenge with this approach is that many of these disciplines are specialized. And although current team members are…
  • Traffic does not matter. Stop counting it.

    Rebecca Garnick Ast
    7 Jan 2015 | 12:18 pm
    It is so easy to get caught up in traffic numbers. We all want to know how many people are visiting our sites and platforms. But what really matters is sales. Traffic is only as relevant as the people you’re attracting. That means visitors who are interested in your product and therefore more likely to engage and purchase. 100 highly engaged visitors are more valuable than 1000 browsing ones.Below is a very true case study that proves how little traffic matters. Quality of Traffic Trumps Quantity of Traffic A few years ago we tried something bold. We recommended to our client that they…
  • In-House Agencies: Techniques for Effective Content Marketing

    Rebecca Garnick Ast
    20 Mar 2013 | 9:20 am
    Nine out of 10 marketing professionals use content marketing. According to Content Marketing Institute, most marketers also plan to increase their content marketing investment within the next 12 months. However, only a third of marketers feel their content marketing efforts are effective, and only 5% of those surveyed by CMI have a content marketing strategy. Therein lies the problem. Is your organization lacking organization when it comes to content marketing? Tippingpoint Labs teaches techniques to help your team become more effective at creating the right strategy and execution plans for…
  • Hearsay: CNN Money with Predictions for Social Networks

    Rebecca Garnick Ast
    14 Jan 2013 | 6:31 am
    Last week, CNNMoney posted an article entitled: 7 social networks to watch in 2013. What struck me about these new networks is they all seemed to answer one of three needs: I need to communicate with a lot of people. I need to make money for my efforts. I need to say/share more. Do we all have a desire now to communicate more freely with strangers in a more verbose manner with the hope of making money from the interactions? Is there an app that could combine all these needs? Come together Many of us, ahem, have played the game “hot or not,” in which we quickly view a photo of a…
  • Hearsay: Great Content Principles for Brands to Follow

    Rebecca Garnick Ast
    8 Jan 2013 | 7:13 am
    I was sent an article, written by Jesse Stanchak, that paraphrases (there’s that word again) Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. Monty has spent the last four years as Global Digital & Multimedia Communications Manager at Ford (a Gold Sponsor of NMX). The article, and presumably Monty’s presentation, shares 4 principles about developing a good branded content strategy. I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs. 1. “Let fans tell your…
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • The Key to Social Selling is Social, Not Selling

    Hillary Byers
    27 Mar 2015 | 5:00 am
    Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. As Devon Wijesinghe, CEO of Insightpool, so perfectly puts it in his most recent post, “Everyone talks about social selling, like the adage when people discussed relative to big data: ‘It’s just like teenage…
  • What Marketers Need to Learn from the Entertainment Industry

    Dan Gregory and Kieran Flanagan
    26 Mar 2015 | 5:00 am
    Image via BigStockPhoto.com Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. It used to be so easy. We would simply buy up media space, interrupt people’s favorite TV show or magazine, newspaper, song, or news and beat them over the head with high rotation, repetitive sales pitches until they just gave in. It was like corporate water boarding—There should really be a UN inquiry into the marketing practices of the Mad Men era through today. But thanks to the digital revolution, consumers no longer have to watch or…
  • How to Create an Unforgettable Integrated Campaign

    Jessica Gioglio
    26 Mar 2015 | 5:00 am
    March 20, 2015 marked Europe’s largest solar eclipse since 1999, with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. Oreo Eclipses the Sun—Literally Quite possibly the most clever extension of this campaign lived in print. Yes, print! Oreo partnered with The Sun newspaper in the UK to “eclipse the Sun,”…
  • Why You Should Be Building Trust, Not Traffic

    Mark Schaefer
    25 Mar 2015 | 5:00 am
    I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. They are little more than tourists to your site. When I asked him why he put so much emphasis in this area, he replied, “Where there’s traffic, there is hope.” That’s a nice sound bite, but frankly a lousy marketing strategy. If I presented a marketing strategy based on “hope” to my boss, I would…
  • 5 Simple Tweaks to Optimize Your Form Conversion

    Chris Lucas
    24 Mar 2015 | 5:00 am
    When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Call to Action As marketers, we want to make our communications with customers as turnkey as possible.
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    Blog

  • The Technology That Could Disrupt Marketing as We Know It

    26 Mar 2015 | 9:09 am
    Editor's Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. I believe the marketing industry has reached an inflection point, and everything is about to change.
  • Journalists Are Outranking Marketers in Search (And That’s OK)

    24 Mar 2015 | 5:10 am
    Journalists are not your enemy. They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-party credibility for your campaigns. In a recent Hubspot article, “Why Journalists Are Outranking Marketers in Search (And How We Can Compete),” several key data points outline the reasons why traditional media outlets outrank corporate blogs. On average traditional media receive a 5.8 placement on SERPs, vs. blogs, which rank around 7. The article also offers several ways corporate blogs can try “to close the gap and neutralize the…
  • Create Your Own Content Marketing Dream Team

    19 Mar 2015 | 4:42 am
    Following is a guest post by Roger C. Parker. Roger is a lifelong content marketer and frequent contributor to the Content Marketing Institute Blog. He learned content marketing in the take-no-prisoners world of retail advertising. He then wrote several bestselling marketing and design books. He’s worked with firms ranging from startups to Apple Computer, HP, Microsoft and Yamaha. Contact him at rcpcontent@gmail.com or follow @rogercparker.  A successful, sustainable content marketing program requires teamwork, rather than isolated “star power.” Often, the success of an…
  • Engage Customers Beyond the Purchase: Market Like Vitamix

    17 Mar 2015 | 8:09 am
    Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to customers.  Vitamix (@Vitamix) knows this problem well. The company’s blenders are long-lasting, high-ticket items, making repeat purchases rare. Instead, the company focuses on helping its customers learn how to use their newly purchased blenders to increase customer satisfaction and loyalty. 
  • Roetzer to Present Origins of the Marketing Intelligence Engine at SXSW Interactive

    12 Mar 2015 | 6:05 am
    Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below. Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. 
 
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Which Comes First in Marketing – Words or Design?

    Susan Gunelius
    17 Mar 2015 | 10:33 am
    Ask a copywriter which comes first—words or design. Next, ask a graphic designer or web designer which comes first—words or design. Don’t be surprised if you get two different answers. In general (because there are always exceptions), your words should come first and design second. That’s because your copy is your message. While a design might capture your target audience’s attention and help important points stand out, it’s your copy that will drive them to action and persuade them to buy your product or service. The Relationship between Words and Design…
  • Are You Breaking the First Tenet of Marketing?

    Susan Gunelius
    1 Jun 2014 | 5:05 pm
    The first tenet of marketing applies to all aspects of marketing—from copywriting to branding and everything else you can think of. It’s a simple rule, but it’s amazing how many businesses and marketers break it every day. The first tenet of marketing says that your business, product or service is far less important than its ability to fulfill your customers’ needs. In other words, no one cares about you. All they care about is how your business, brand, product, or service can help them, make their lives easier, make their lives better, and so on. They want to know…
  • How to Build Your Small Business Brand with Social Media

    Susan Gunelius
    21 Mar 2014 | 6:05 am
    Recently, I was invited to appear in a podcast for Kimco Realty about using social media to build small business brands. Click here to listen to the full interview. During the interview, we covered a lot of topics related to branding and social media marketing. In just over 23 minutes, we discussed everything from optimizing your social media presence to leveraging social media to drive foot traffic to brick-and-mortar locations. Here is a list of some highlights from the interview: How small business owners can decide if they should build their personal brands or business brands on social…
  • Starting a Blog with Susan Gunelius and the British Library

    Susan Gunelius
    20 Mar 2014 | 6:57 am
    How do you create a blog? What should you do first when you’re starting a blog to leverage as a tool for social media marketing and content marketing? How do you use your blog for marketing purposes effectively? How do you increase traffic? Why do you need a blog for your business? These are just some of the questions I answer in my book, Blogging All-in-One For Dummies. I spoke with Dr. Stephen Fear, Entrepreneur in Residence for the British Library (the national library of the United Kingdom), about starting a blog, Blogging All-in-One for Dummies, and more in a recent interview,…
  • Leading in a Social World – Free Webinar Led by Susan Gunelius

    Susan Gunelius
    10 Mar 2014 | 6:14 am
    Today, I will be leading a webinar called Leading in a Social World as part of a free 4-day virtual event, The Leadership Summit, hosted by MACRO Recruitment. In my lecture, which is schedule for 6:30 p.m. Eastern Time on March 10, 2014, I’ll discuss how the leadership role in business has changed at the hands of the social web and how to develop a company culture that turns employees into your most powerful social media brand advocates. Following is a summary of what I’ll talk about during the webinar. Leading in a Social World The days of pushing marketing messages out to consumers…
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    Social Media Explorer

  • Google Analytics: How to Use Custom Segments to Up-Level Your Reporting

    Morgan Lucas
    19 Mar 2015 | 3:00 am
    The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we can isolate different groups of users and compare them to show us where we should be allocating future investments and strategy. In measuring social’s impact on consideration and conversion, Google Analytics defaults to last-touch attribution, which provides a very narrow view and gives minimal credit to the channel. However, we can create segments that measure the behavior of social media users…
  • The Single Best Way to Protect Your Company from a Social Media Crisis

    Peter Friedman
    18 Mar 2015 | 3:00 am
    Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits. Although poor management can turn one complaining customer into a full-blown PR crisis, the very worst social crises are generally caused by a much deeper problem that reaches into the past, before the crisis began. Many companies leave themselves exposed by being reticent in developing their social presence. Your customers don’t need you to have a Facebook page to express their…
  • Do You Have Social Media #FOMO or a Social Media Strategy?

    Suzanne Coblentz
    17 Mar 2015 | 3:00 am
    Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into our professional lives, as well. As marketers, it is our job to figure out the most cost efficient way to drive qualified leads/sales. Not only do we need to drive qualified leads/sales, but we also have a quantity of leads/sales that we need to produce. How do we meet the dual goal of driving the right lead/sales volume at the right cost? By measuring and evaluating every marketing dollar spent using key…
  • Let it go

    Tracey Parsons
    16 Mar 2015 | 3:00 am
    Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day. They know we are subsidizing their free social networks. They go out of their way to skip ads, block posts, and so on. In fact, a Pew study from 2013 that said 86% of internet users have taken steps online to remove or mask their digital footprints.” The number 1 reason: hackers. The number 2 reason: ads! We were put in the same bucket as hackers, friends. When you couple this with the fact that the C-Suite is…
  • Raising the bar: Customer relationships

    Tracey Parsons
    13 Mar 2015 | 3:00 am
    The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships. People are publishers now. These people are your customers. And we desperately want to be in a relationship with them, the kind of…
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    TheContentWrangler.com

  • “What Software Do We Need?” Is The Wrong First Question

    Scott Abel
    3 Mar 2015 | 1:53 pm
    Scott AbelBy Scott Abel, The Content Wrangler As a content strategy consultant, I’m often called upon by brands seeking to find ways to solve complex content challenges. Far too often, they start off their quest for a solution by asking the wrong first question: “What software do we need?” This is the wrong first question for a wide variety of reasons. The most important reason is that software products are tools, not content solutions, no matter what software company marketing mavens would like you to believe. Tools help content professionals solve content challenges and…
  • [Slide Deck] How To Use Neuroscience To Create Memorable Presentations

    Scott Abel
    18 Dec 2014 | 11:50 am
    Did you know that audiences forget 90% of what you present? That is significant. To make matters worse, the 10% people remember differs between members of your audience. So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Take a peek at this slide deck, part of a presentation by neuroscience maven Dr. Carmen Simon of RexiMedia to discover how you can begin to apply principles from cognitive neuroscience…
  • [Slide Deck] Clear and Simple: Lower Your Content Costs with Global English

    Scott Abel
    10 Dec 2014 | 6:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Matthew Kaul and Greg Adams of AdamsKaul.com. In this webinar, Matt and Greg explain what Global English is and who it benefits. The duo will also introduce you to some Global English techniques that you can implement immediately. And, they examine several case studies of companies who have implemented Global English—and have experienced dramatic results. Slide deck: Clear and…
  • [Slide Deck] The ROI of Intelligent Content

    Scott Abel
    9 Dec 2014 | 6:30 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Mark Lewis, Quark. You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality. In this session, Mark Lewis discusses…
  • [Slide Deck] The Future of Technical Communication is Marketing

    Scott Abel
    8 Dec 2014 | 6:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Scott Abel, The Content Wrangler. Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don’t look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor…
 
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    Rex Hammock's RexBlog.com

  • Places Willie Nelson has Sung About While on the Road Again

    Rex Hammock
    21 Mar 2015 | 9:01 am
    Willie Nelson has recorded songs about six of the eight Metropolitan Statistical Areas (MSAs) I’ve lived in. Missing: Washington, DC and the small town I lived in until age five. The following two graphics are via the Atlantic’s CityLab.com, which also provides a Spotify playlist that will allow you to hear  most of the citified songs Willie Nelson recorded while rambling around the country. Click/tap either graphic to enlarge them: Related posts: In the words of Patsy Cline & Willie Nelson, “Crazy” The hee-haw hit parade Full-nelson hammerlock web-to-print…
  • On Gigaom

    Rex Hammock
    10 Mar 2015 | 8:43 am
    On first glance. the front page of the influential tech news site, Gigaom, appears like yesterday was merely another day at the office: Coverage of the Apple Watch announcement, coverage of the upcoming SXSW Interactive. But then, in what appeared on Twitter to be a surprise to even its employees, Gigaom ceased operations with a post on its front page saying this: Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We…
  • Remembering Marissa Mayer’s 41 Shades of Blue

    Rex Hammock
    8 Mar 2015 | 7:10 am
    The following is from the current Ideal Email from Hammock Inc. Read the entire idea post here: You Can’t Control How Others See 50 Shades of Blue. Years ago, while Marissa Mayer was still at Google, an article appeared in the New York Times about the way she tested 41 shades of blue to decide which to use in a navigation bar. Many people still use that as a benchmark for the lengths a marketer should go to make sure something works. But there’s a “rest of the story” to the 41 shades test, as shared by Douglas Bowman, Google’s first visual designer. When he left Google to become…
  • A New Rule: Re-mojo Your Bike After Every Time a Car Knocks You Down

    Rex Hammock
    7 Mar 2015 | 4:17 pm
    On December 1 of last year, I was knocked down by a car’s side-view mirror while riding my bicycle home from work (and no, the car didn’t stop but a wonderful good samaritan did). While I was scratched and bruised, the major injuries were invisible: a concussion that wiped out a couple of hours of my memory and what turned out to be–although I didn’t realize it until a couple of months of denial–a chipped-off bone in my left hand that required surgery and a wire that’s still inside my left ring finger. But enough about me. It was my bike I was…
  • About Wired.com’s New Page-Takeover Ad-Friendly Design

    Rex Hammock
    2 Mar 2015 | 10:05 am
    My first post about a “homepage takeover” ad was seven years ago when the Wall Street Journal (WSJ.com) and the New York Times (NYTimes.com) sites ran what I thought then (and still do) was a brilliant ad. (But I didn’t know the technique had a name like “homepage takeover.”) I couldn’t believe what I was seeing, however, as the ad didn’t just take over the page, it mingled with the page — demonstrating some witty interplay with the 2008-era conventions of a news website. While not as witty as the Apple example that interplayed with the web…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • Top 10 Ways to Improve Your Squeeze Page

    Courtney, Member Support Manager
    18 Mar 2015 | 9:20 am
    If it Looks Too Good to be True, Readers Will NOT Enter Their Information! When the term “squeeze page” comes to mind, it should represent a page where you’re squeezing the best information about your services on one page. It shouldn’t be a teaser page that’s thrown together with little content simply to entice people to share their email address. Sometimes, even when you have an amazing collection of quality content and products for your readers, it may still seem difficult to get their attention, let alone their trust to share personal information. That’s why you need to make…
  • Article Writing and Branding: Best Practices When Discussing a Brand

    Courtney, Member Support Manager
    3 Mar 2015 | 8:46 am
    Follow These Guidelines to Deliver Brand-Specific Content! Do you write product reviews or discuss brands in your articles? If you do, it’s key the content is EXCLUSIVE to the brand that’s mentioned. Why? If a person searches for information about a certain brand and they come across generic content that could apply to multiple brands, the reader is left with a poor experience. For the author, it means they won’t find value in your content or click through to your link. For that reason, it’s crucial your content is high quality, informative and specific to all brands that are…
  • Top Tips for Authors to Boost Productivity

    Courtney, Member Support Manager
    20 Feb 2015 | 8:46 am
    Are You Being Fast AND Productive or Just Fast? When someone asks if you’re being as productive as you can as an Expert Author, you may be quick to answer, “of course!” However, if you really analyze your situation and think about your daily routine, it’s likely you’ll find areas that can be tweaked to increase your productivity level. Many times we don’t realize how much time we waste because of distractions, disorganization, or lack of direction. Though we may feel as if we’re working at a fast pace, it’s possible we’re holding ourselves back by losing our focus along the…
  • EzineArticles Answers Your Questions

    Courtney, Member Support Manager
    10 Feb 2015 | 9:15 am
    You Asked and We Have Answers! Two weeks ago we asked for your questions regarding the article writing process, content marketing, grammar, or anything else on your mind. Why? … Because we believe it’s important to keep an open line of communication. We want to ensure you have the BEST user experience and make the MOST of your article writing efforts. In addition, your questions give us ideas for future blog posts. After all, we want to write about topics our readers will find helpful and informative! With that said, here are the questions asked by you and the answers from the…
  • Top 10 Ways for Authors to Stand Out in Their Niche

    Courtney, Member Support Manager
    3 Feb 2015 | 7:15 am
    I Just Want to Be Noticed! Is it Really That Difficult? Does it seem like the pool of aggressive, talented authors increases by the day, and the need for quality content has never been greater? Today, the most successful authors go to extraordinary lengths to gain more readers and outlast the competition. Endless new marketing tactics and strategies are being attempted at a steady pace, with authors hoping somethingwill stick with audiences. If there are so many ways to get noticed in your niche, is it really that hard to be unique? Take a moment to read our top 10 ways you can stand out as…
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    Straight North Internet Marketing Blog

  • How To Be Smart When Checking The References Of A Web Design Company

    Brad Shorr
    19 Mar 2015 | 5:41 am
    What you will learn: How to determine whether a Web design company can build your new lead generation website properly. Who should read this article: Anyone involved with selecting a Web design company. Checking References Is Vital for Selecting the Right Web Design Company When evaluating Web design companies to build a new lead generation website, companies often go wrong because they are dazzled by seemingly brilliant design capabilities, and as a result, are blinded to other crucial considerations. The sure way to stay out of this trap is to check the Web design company’s references…
  • Should Your Web Design Company Be In The Vicinity?

    Brad Shorr
    11 Mar 2015 | 4:18 am
    What you will learn: When to hire a Web design company in your area. Who should read this article: Anyone involved with hiring a Web design company. Being Nearby: Fringe Benefit or Necessity? When building a new website, most firms prefer to work with a Web design company in the vicinity. Sometimes being nearby is a near necessity; other times, it’s hardly necessary at all. Whether you need a Web design company nearby hinges on two things: the nature of the project and your business style. Keep Complex Projects Close to Home If you are building a simple “billboard” website to convey…
  • Your Web Design Company’s Most Valuable Employee — Project Manager

    Brad Shorr
    5 Mar 2015 | 4:12 am
    What you will learn: Why your new website project needs a top notch project manager. Who should read this article: Anyone involved with hiring a Web design firm. There’s Much More to Web Design than Design When firms select a Web design company to build their new website, they usually focus on design expertise. Firms with a bit more sophistication also give strong consideration to copywriting and technical proficiency. But there are two other characteristics of a Web design firm that deserve utmost consideration: process management and communication skill. Without these two things, your…
  • 5 Ways to Create Content With Limited Resources

    Straight North
    2 Mar 2015 | 4:16 am
    Today we are excited to have a post by Dennis Shiao, Director of Content Marketing at DNN. Your boss attends a cocktail party, where she talks to a number of marketing professionals. What’s all the chatter about? Content marketing. So you receive an email on Saturday at 10:30pm: “Hey, what’s our content marketing plan?” “Well, if only I had the time to think about that. I’m the only person on the team,” you say to yourself. But thankfully, you think better of it before firing back such an improper reply. In this post, I’ll provide five ways for you to create content, even if…
  • How To Check The References Of An SEO Company

    Brad Shorr
    24 Feb 2015 | 7:17 am
    What you will learn: How to determine whether an SEO company will deliver results for your firm. Who should read this article: Executive and marketing leadership. Checking References Is Key to Selecting the Right SEO Company Whether it’s job candidates or SEO companies, there are two ways to check references: going through the motions, or digging in to find those pieces of critical information that tip the scales. Like job candidates, SEO companies interview well. However, a great sales pitch does not prove an SEO company will deliver results for you. By talking to the SEO company’s…
 
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    Jeff Korhan

  • Social Selling Tips: Converting Trust into Profits

    speaker
    27 Mar 2015 | 1:30 am
    Listen to the Episode Below (0:21:35) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. You may wish to give it a listen if you have not already, but you will still be able to follow…
  • Social Selling: Getting Buyers to Know, Like and Trust Your Business

    Jeff Korhan
    23 Mar 2015 | 1:00 am
    Listen to the Episode Below (0:28:42) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 33 of This Old New Business weekly business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. In my opinion that is because they do not understand successful selling is not about sales transactions, but relationships with buyers. My sales career goes back to…
  • Human Content Curation: How It Builds Your Business Brand

    Jeff Korhan
    4 Dec 0001 | 4:00 pm
    In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of is using human curation to give your audience more of what it has come to expect from your business. Every business has its limits. Therefore, even major media outlets are practicing this. For example, USA Today online tends to report the mainstream…
  • How to Go The Distance with Your Content Marketing

    Jeff Korhan
    4 Dec 0001 | 4:00 pm
    Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing. In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it. Take Your Content Up, Down and…
  • Business Blogging: How to Build Trust and Gain Customers

    Jeff Korhan
    4 Dec 0001 | 4:00 pm
    Listen to the Episode Below (0:42:02) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 32 of This Old New Business weekly business podcast with Jeff Korhan. Whether you yourself are business blogging or you oversee the blogging of others, you will enjoy this show. In addition to personally managing her own blog for more than a decade, Linda Dessau is also a guest blogger and a ghostblogger, meaning she blogs for other businesses and organizations, both as an guest expert and a…
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    Sparksheet

  • Why Brands are Flirting with Private Messaging Apps

    Richard Francella
    25 Mar 2015 | 9:46 am
    Private messaging apps are on the rise and while this may be worrying mobile operators, brand marketers are seeing this as an opportunity to connect. One of the first forms of “private” communications. Image by Internet Archive Book Images via Flickr In 2012 private messaging apps cost mobile operators an estimated $23 billion, reports Parmy Olson at the Guardian, and they are beginning to threaten social networking sites. A study by ad measurement firm, Flurry, reported that private messaging app use grew worldwide by 103 percent in 2014. The apps provide a low-cost means of…
  • All in the Conversation

    Sophie Woodrooffe
    25 Mar 2015 | 7:15 am
    A glorified version of jumping off the web publishing conveyor belt, photo by wade_c via Flickr I’ve been with Sparksheet since 2011. Back then, Snapchat didn’t exist, “digital first” was a radical idea touted by rogue publishers, and programmatic was just a word for the way burned out employees approached their jobs. As the media space has changed, so too has Sparksheet. We launched a podcast. We experimented with GIFS. We resisted listicles (almost). We became introspective the state of content marketing. We made the conscious decision to jump off the web publishing conveyor belt…
  • Will 2015 Be the Year Native and Programmatic Collide?

    Neil Sharman
    17 Mar 2015 | 7:46 am
    Image by wecand via Flickr. At a recent conference hosted by newspaper marketing body, Newsworks, Doug McCabe, CEO of media research firm Enders said the digital advertising industry has become divided. One half undervalues content and context; the other puts them on a pedestal. On one side is the automated buying of vast audiences at speed and low cost. McCabe believes programmatic has “limitations of measurement [that] help push marketing towards a transaction tool and away from the strengths and advantages of media context that CMOs seek.” Since curators and aggregators are more…
  • Why Publishers Should Embrace Agile Content

    Mike Cottrill
    13 Mar 2015 | 9:14 am
    From left to right, images by Lukas Mathis, Edward Boatman and Simple Scott via The Noun Project. Since multi-channel content is what all the cool kids are talking about, people ask us constantly at Beegit which social, web and mobile platforms their organization should use. They’re often surprised when instead of answering, I ask them how they create their content. From my experience, a modern and agile content production process is the real key to keeping up with the content Jetsons. When people tell me they work with antiquated tools like Microsoft Word, I tell them there is zero…
  • How Marketers Can Go Public with Mobile

    Jesse Aaron
    3 Mar 2015 | 6:44 am
    The Nivea protection app lets parents keep track of their children on the beach. Image via creamglobal.com Smartphones are the fastest selling tech device in history. In February, The Economist reported that roughly half of the global population owns a smartphone. According to eMarketer, spending on mobile advertisements will hit nearly $46 billion this year, meaning that’s where the global ad market is growing most. While the people may have spoken, the marketing world is still aggressively searching for ways to connect them to brands on the smaller screen. There are a few reasons for…
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    Content Mastery Guide

  • Read and Listen – Content Marketing Mistakes and Blogging Basics

    Linda Dessau
    24 Mar 2015 | 9:36 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. © momius – Fotolia.com Business blogging is a marketing tool that relies on effective communication with your prospective customers and referral sources. Yet too many business owners forget about their audience the minute they put their fingers on the keyboard to write a blog post. Of all the missteps I see from businesses who blog, there are two that stand out as the biggest offenders. Understanding and avoiding these will set you up with a foundation for success. For more…
  • Curated Content Examples to Make Business Blogging Easier

    Linda Dessau
    18 Mar 2015 | 7:26 am
    © bellemedia – Fotolia.com If you’re having trouble keeping up with your blogging schedule, a curated blog post may just be your new best friend. A curated blog post is one that refers and links to a post on an external site. While it’s common (and recommended) to link to other blogs in your posts, a curated post is completely centered around the outside link. As I explained in an earlier post, Creating Curated Content for Social Media, Email and Your Blog: “In between your own original posts, you may want to offer your blog readers additional insights and perspectives from other…
  • Improve Your Marketing With a Learner’s Mind

    Linda Dessau
    10 Mar 2015 | 11:59 am
    For many small business owners and entrepreneurs, a big draw of self-employment was the ability to design our own work life. We want to be in charge, yet sometimes that gets overwhelming. We may even have the occasional fantasy of showing up somewhere, punching a clock, and having someone else make all the decisions. © Igor Mojzes – Fotolia.com Luckily, there is plenty of room in between extremes. We can seek out and use guidance from those who’ve come before us, and still ultimately claim the autonomy we seek. I recently came across three blog posts that help you get out of your…
  • Time-Strapped? Here’s How to Keep Blogging

    Linda Dessau
    27 Feb 2015 | 5:45 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. Blogging helps you gain trust with your audience by sharing free, helpful information. Yet for many business owners, it seems impossible to make time for one more thing. In Linda’s latest guest post at SteamFeed, she offers five time-saving blogging tips that will help you: Generate new blog post ideas Get those ideas into writing Make the best use of the time you have Re-use content you’ve already written Bring more people into the blogging process…
  • Five Daily Business Blogging Habits to Improve Your Productivity

    Linda Dessau
    24 Feb 2015 | 6:21 am
    © grounder – Fotolia.com “I only write when inspiration strikes. Fortunately it strikes at nine every morning.” – William Faulkner Four years ago I wrote about the power of a daily blogging habit, and how that doesn’t mean posting every day (which is neither appropriate nor realistic for most small business owners). As I explained, “A daily blogging habit is a commitment to devote time to your blog. It means that no matter what day it is, you have at least one blog post that you’re working through the stages of the writing process.” My own daily blogging habit has…
 
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    SchneiderB.com

  • Schedule Your Priorities

    Brendan Schneider
    21 Mar 2015 | 2:00 am
    Sewickley Academy began spring break at the beginning of this week, Monday, March 16. As you read this newsletter I’ll be in Florida with my family enjoying the sun, warm weather, and R&R. I’m not telling you this to make you jealous. I’m sharing this with you to ask a question – have you noticed a change in my social media sharing frequency while I’ve been on vacation? I hope you haven’t noticed a change. I hope there hasn’t been a change because I use tools to help me schedule the content I share on social media and I encourage you to do the…
  • Design Your Life

    Brendan Schneider
    14 Mar 2015 | 2:00 am
    I have a confession to make – I’m terrible at work-life balance. I’ve actually never been very good at that balance and work very hard to manage the demands of having a family, work, and SchneiderB. Over the years I’ve concluded there are three things that have helped me keep some semblance of balance: 1. My Wife My wife is a saint (and I’m not just saying that because I think she will read this – because she most definitely will not.) While she isn’t averse to technology, she loves her iPhone 6+, she really only thinks of technology as a means to an…
  • Focus On How To Be Social

    Brendan Schneider
    7 Mar 2015 | 1:00 am
    The most common question I hear when I talk about social media marketing for your school is which social networks should a school use. I’m quick to answer this question with a question – which social networks are used by your target audience?  If you are looking to reach prospective parents my answer to that question is Facebook. Once you decide to launch a Facebook page for your school the work is only beginning, not ending. You need to decide: What to post? How much content should be about school and how only related to school and/or education? When to post? How to measure…
  • Productivity is Never an Accident

    Brendan Schneider
    28 Feb 2015 | 1:00 am
    How much time do you think about organization or time-management? I actually think about it all the time, seriously! I’m busy, you’re busy, and tasks aren’t being taking away from us. Quite the opposite, I keep adding projects and tasks and I am being expected, and expect myself, to complete more. I think that leaves me with two choices: 1. Become overwhelmed and don’t get done what I need to get done or, 2. Get better at managing my time, prioritize my tasks, accomplish more, and get stuff done. I pick #2. I believe that being organized and being able to manage your…
  • The Return of the Weekend Update 2.0

    Brendan Schneider
    21 Feb 2015 | 1:00 am
    I’ve realized that I’ve gotten more curious the older I’ve become – signs of this are all around my life. I’m currently reading three different books: Seven Wonders Book 1: The Colossus Rises – A book that my son is reading for Battle of the Books and I wanted to read along with him. Who – I’ve become intrigued with the hiring process and how important it is in any organization – especially schools. Think and Grow Rich: The Original 1937 Edition – A book I’ve heard A LOT about over the years and figured it was time to see…
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    ideaLaunch

  • Your Technology is Awesome. But Your Story Sucks. Fix it.

    Byron White
    19 Mar 2015 | 7:00 am
    It doesn’t take a rocket scientist to realize that skiers want fresh snow, all the time. But the effects of global warming around the world have challenged the holy quest for fresh snow. I almost canceled a trip out to Alta Snowbird this year myself, due to lack of snow. I decided to make the trip anyway, and read a great article on the way out in Wired Magazine called Powder Puffer, by Danielle Venton. Danielle tells the story of how snow making has changed radically in the last few years. She highlighted one company called Snow Logic that has a new snow gun that expectorates winter…
  • Turning Dirt Into Content Marketing Gold

    Byron White
    17 Mar 2015 | 1:00 pm
    Let’s face it. Most B2B companies get stuck in product or service speak with white papers, case studies and data sheets that seem “necessary” to sell services and drive revenue. “Doesn’t everybody want to hear how great our products and services are?” is the common theme.   The challenge is how to gut the gadget speak and start creating content that engages readers and keeps them coming back for more.   There are countless stories on how companies have made this transition successfully, but here’s one that should inspire.   Let’s say your company sells gadgets…
  • Content Integrity and Publishing Frequency

    Byron White
    19 Dec 2014 | 12:42 pm
    When you look up the definition of “integrity,” it means a ‘firm adherence to a code of especially moral or artistic values.”  In simple terms, when a person who has integrity says something, you know they mean it. This is particularly true when it comes to content. I’ll explain. As humans, we’re wired to be constantly assessing the information that comes our way. With more info from multiple sources, and less time to process it all, it becomes difficult to “trust” someone who we only hear from once.  Trust evolves after we have enough evidence to believe that the words from…
  • Aggressive Marketing Can Win By Pissing People Off

    Byron White
    15 Dec 2014 | 12:52 pm
    I’ve been studying the marketing strategies of fellow Inc 5000 customers achieving explosive growth with sales. I stumbled on Stone Brewing, a company founded in 1996 by Greg Koch and Steve Wagner.  Stone Brewing is now the 10th largest crafted brewery in the US, which they achieved without spending a penny on advertising. One quick visit to the site, and you’ll see marketing strategy at its finest. “You must be drinking age to visit our site, please enter your birth date.” By harvesting birth dates and log-on times for first time visitors, and tracking visitation patterns, they…
  • Make The World Better #1: Mail vs Email

    Byron White
    3 Jun 2014 | 2:00 pm
    This is the first post of what I hope to be a series of ideas to potentially make the world better. And better than that. From now on, we’ll refer to these as #MTWB (Make the World Better), offering some social distribution options for us all. Here we go…     There’s an email for this, and an email for that. Virtually no regulation and jammed email boxes. At the same time, the US Mail is about to go bust. Snail mail is antiquated, yet some think necessary. It’s a big problem, caught up in red government tape. Here’s a simple idea that might work for all parties.
 
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    Content Marketing Blog

  • How to Use LinkedIn for Strategic Influencer Marketing

    Justin Lambert
    27 Mar 2015 | 5:30 am
  • Handing Over Control: The Switch to User-Generated Content

    Andrea Miller
    20 Mar 2015 | 5:30 am
    It can be hard to give up control as a marketer or business owner. After all, it’s our job to ensure that our brand is being represented well and consistently. But keeping up with content creation is becoming more difficult as more companies embrace content marketing and tell their stories online. So, it’s okay to look outside your office space for content creators. In fact, your best storytellers may be your biggest fans. Marketers, it’s time to put our Type A personalities aside and let our customers take control of our brand’s content.
  • Why Does Intelligent Content Sound So Scary?

    Dechay Watts
    18 Mar 2015 | 6:44 am
    Phrases with the word “intelligent” in them tend to make me furrow my brow and immediately put on my thinking cap. Surely, a super brainy, data driven, high level explanation is about to follow that I’ll need to dissect and investigate – or ignore until required to understand.
  • How to Audit Your LinkedIn Profile for Inbound Marketing Success

    Justin Lambert
    11 Mar 2015 | 5:30 am
    LinkedIn has proven itself to be the premier social network for professional networking, sales, and lead generation efforts. And over the last two years, it’s also been working hard to become the source for business-related content online.
  • Successful Content Marketing is Not Magic: 3 Steps to Real Results

    Molly Bruno
    4 Mar 2015 | 5:30 am
    Instant gratification can be nice. Who doesn’t love to binge-watch their favorite Netflix series exactly when they want? While more things adapt to our must-have-right-now lifestyle, there is a downside to getting what we want on-demand. As we learned very early in life, working to earn something can provide a more profound reward. So, how does delayed gratification apply to content marketing?
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    Anne Janzer

  • An Insider’s Guide to the Membership Economy (Book Review)

    Anne Janzer
    13 Mar 2015 | 10:04 am
    Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a subset of which? Or does the reality look something like this instead? The question arises after reading Robbie Kellman Baxter’s book The Membership Economy. The book takes the position that subscriptions are one revenue model within the broader Membership Economy. The terms Membership Economy…
  • Why Customer Success is Marketing’s New Best Friend (or Should Be)

    Anne Janzer
    4 Mar 2015 | 12:30 pm
    Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses are building teams dedicated to the “customer success” function. Searching for Customer Success jobs on Glassdoor today delivers more than half a million results. If you’re in marketing, take a break from making infographics and plotting lead generation campaigns to…
  • The Automatic Customer: A Book Review

    Anne Janzer
    25 Feb 2015 | 11:03 am
    Have you ever heard of the Blue Car Syndrome? It’s the non-scientific name for what happens when you buy a blue car, then start seeing blue cars everywhere. I’ve been experiencing the effect lately when it comes to subscription businesses. While working on a book about the implications of subscription models on marketing, I started seeing subscriptions everywhere. My Safeway club card? That’s a subscription paid with data. Amazon Prime? Subscription. Insurance policies? Check. The more I thought about them, the more variations I found on the subscription model. John Warrillow…
  • Marketing for the Perpetual Sale

    Anne Janzer
    18 Feb 2015 | 10:00 am
    What do socks, industrial chemicals, and Emmy-award winning television programming have in common? They’re all available by subscription. Foot Cardigan (among several subscription sock contenders), Dow Chemical, and Netflix are all rocking the subscription model. Subscriptions are working their way into many industries as businesses realize the financial benefits of recurring revenue streams. Some subscriptions replace traditional business models, such as cloud computing eating into packaged software sales. Subscriptions also complement or enhance existing models. Amazon Prime is highly…
  • Marketing and the Subscription Customer

    Anne Janzer
    30 Jan 2015 | 9:51 am
    Subscriptions aren’t just for magazines anymore. Technology companies, retail businesses, industrial services and suppliers, and countless other companies rely on subscriptions to sell goods and services to customers. Think about it: Amazon AWS is a technology subscription, while Amazon Prime is a content and services subscription that drives retail sales. If any part of your business relies on returning and renewing customers, you’re in the subscription business. Because business success depends on a long-term relationship with the customer, marketing needs to focus on current customers…
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    Tips and Tricks to Building a Financial Foundation

  • I’m Broke! How Am I Going To Eat, Pay My Rent, And Keep The Lights On?

    admin
    3 Mar 2015 | 9:22 am
    Hard financial times can fall upon anyone. Perhaps you lost your job, had a medical emergency, or had to pay unexpected bills. Running out of funds can be an incredibly stressful and frightening situation to face. However, your situation is not hopeless. Here are three options to consider when you need help covering the basic necessities: 1. Payday Loans Payday loans, sometimes called cash advances, are an immediate solution. Payday loans are usually loans of less than $500 that are due the next time you receive a paycheck, states the Consumer Financial Protection Bureau. If you need to pay…
  • Tips For Getting The Best Home Loans For Your Situation

    admin
    18 Feb 2015 | 7:51 am
    When you think about of buying a home, you probably envision a large bedroom, beautiful bathroom, plenty of yard space and the beginning of building memories with your family. However, before all of this comes to fruition, you will need to be able to finance this dream. The vast majority of people finance this dream through home loans. If you have never secured a home loan before, you might have a lot of questions and uncertainty. If you’d like to make sure that you understand the process and make the most out of securing the best home loan for your situation, take this information into…
  • Four Tips For Speeding Up The Bail Process

    admin
    30 Jan 2015 | 9:43 am
    If you need the services of a bail bondsman, it goes without saying that you’re not having a good day. But fortunately, there are some steps you can take to make the process go as quickly as possible. Here’s a look at what to do when you need to bail someone out of jail. Tip #1: Stay at home and leave it to the professionals If a friend of family member has been arrested, your first instinct may be to head down to the jail. This isn’t going to do you any good though, because you’re not going to be granted access to where they are. You’ll most likely end up just…
  • Best Ways To Get Emergency Money With No Credit History

    admin
    20 Jan 2015 | 10:52 am
    Emergencies happen. Cars break down; pipes burst. When you need fast cash, to whom do you turn? These tips will help you get the cash you need in the event of an emergency, even if you don’t have a credit history and have no access to traditional credit cards. Cash Advance from Employer Talk to your supervisor to find out if your company has a cash advance program. If you work for a small business, there may be no formal program in place, but many employers will advance money to a trusted long-time employee when asked. In cases like this, it helps to have a good relationship with your…
  • How To Get A Cash Loan With Not-So-Good Credit

    admin
    13 Jan 2015 | 11:21 am
    Obtaining a loan can often be a daunting process that involves loads of paperwork and a pristine credit history. Some borrowers may need money for various reasons, whether it’s a broken down vehicle, medical expenses, or a home improvement project, but they simply don’t have the stellar credit record most lenders require. Fortunately, there are ways you can obtain a cash loan without a squeaky clean credit background. Peer to Peer Lending This new way to give loan applicants options for money has really caught on in recent years. Essentially, lenders are people, instead of banks,…
 
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    Content Science

  • The Power of the Pause

    Colleen Jones
    13 Mar 2015 | 8:55 am
    “The power of the pause” is a phrase a wise friend often uses, and it perfectly describes our blog right now. We are pausing our blog for about 2 weeks as we prepare to launch a new—and very different—Content Science web experience. We have some unique perspectives and information to offer about content strategy, content marketing, and more. I’m delighted to offer them soon in our more sophisticated and useful platform. If you’d like to get notice of when our new web experience is live, follow me on twitter or sign up for our email updates. In the meantime,…
  • The Top Challenge Content Teams Face? Scaling

    Colleen Jones
    4 Mar 2015 | 11:00 pm
    We’ve crunched the numbers from our latest study, What Makes Content Teams Thrive? The results from 111 participants across a variety of companies and business functions paint a fascinating picture of how content teams strive to thrive despite challenges. What challenges did participants report, exactly? The top 3 were scaling, balancing, and dealing with misunderstandings about content.               These problems, especially 1 and 2, are good ones to have, but they’re problems nonetheless. To gain insight into how content teams are…
  • Getting a Grip on Content Change

    Colleen Jones
    18 Feb 2015 | 11:19 am
    Last summer, I finally did it. I decided to change my tennis serve. That might sound like an easy decision, but it wasn’t. Allow me to give some quick context. The serve is the first shot launched for a tennis point. (When you see Roger Federer throw the ball in the air and smack it, that’s a serve.) If you play tennis, you know that the serve is your most important shot. It’s also the only shot you can control completely, without having to react to your opponent. So, messing with your serve is a big deal. As you know, I’ve been getting back into the swing of…
  • Facing the Dark Side of Influential Web Content

    Colleen Jones
    6 Feb 2015 | 3:27 pm
    If you haven’t been hiding under a rock, you’ve probably heard that Brian Williams lied about coming under enemy fire while reporting from Iraq. (And you’ve seen at least one well-deserved #brianwilliamsmisremembers meme.) The uproar is understandable. Williams abused his credible persona as a news reporter to tell a self-glorifying story that influenced his succession to Tom Brokaw as anchor of NBC Nightly News. Lately, I’ve had a few restless nights thinking about the dark side of influential web content. In fact, I haven’t thought about it this much since…
  • The 4 Es of an Influential (and Intelligent) Content System

    Colleen Jones
    27 Jan 2015 | 6:04 am
    When we are blind to systemic causes of problems, all the solutions we try will likely make matters worse. Esther Derby How can your organization design a smart solution for making your content influential? Think in terms of a system. A collection of one-off content tactics or tricks won’t achieve any BHAG (big hairy audacious goal) and won’t sustain smaller successes over time. And, as Derby points out, those tactics could make your content problems worse. So, as you think about an intelligent system to make your content influence, consider these four elements: empathy,…
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    Moondog

  • The One Thing Keywee Can’t Do for Your Content Marketing

    Jenn Whinnem
    25 Mar 2015 | 9:43 am
    What’s a content marketer to do? You churn out content endlessly but Google Analytics says nobody cares. Cloud service Keywee promises to kick this problem to the curb. They must be onto something, because yesterday Keywee received $9.1 million in Series A financing from investors like The New York Times and Innovation Endeavors, which was founded by Google Executive Chairman Eric Schmidt. If your content marketing efforts have struggled, take heart. Even the NYT needs Keywee’s help to get more people to read their articles. Can Keywee save your content marketing? Are robots the answer?
  • How Split Testing & Storytelling Helped a Crowdfunding Campaign

    Jon Buscall
    14 Mar 2015 | 9:20 am
    Photo: Jess Astbury iTunesStitcherRSSTwitter Split Testing Your Way to SuccessClick To Tweet Olivia (Liv) Sibony, co-founder of Grub Club, talked to myself and Bernie for an episode of Beyond the Business Card. The Grub Club is a fast-rising private dining platform that brings food lovers together with the best pop-up restaurants and supper clubs in their area. The startup – recently funded by a successful £325K raise on Crowdcube – is harnessing technology to build a powerful community of foodies in and beyond the UK. Liv talks at length about how she and her business partner, Sid…
  • 10 Split Testing Tactics to Get More Customers

    Jon Buscall
    21 Feb 2015 | 5:57 am
    iTunesStitcherRSSTwitter I tend to be quite intuitive when it comes to designing a marketing campaign. I guess a lot of it comes from ten years experience in the industry and knowing pretty much what works and what doesn’t. There comes a point, however, when everything is set up in your campaign that you have to draw a line and make no more changes unless you’re testing and measuring the data. This is typically referred to as split testing. Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the…
  • Dare to Do Different

    Jon Buscall
    14 Feb 2015 | 7:04 am
    iTunesStitcherRSSTwitter I’m growing a bit wary of the so-called marketing gurus out there talking the same tactics. It’s been coming for a while. I listen to a stack of podcasts each week. Sure, some of them are to do with Liverpool FC – #YNWA – but the majority are marketing shows. Admittedly, I love them. But I get a bit bored when the same speakers do the rounds and the same marketing mantra gets rolled out. I rarely hear anyone advocating doing something different. Or daring to challenge established praxis. Now I am not advocating that businesses needing to market…
  • The Secret to Organic Reach for Facebook in 2015

    Ville Edgren
    11 Feb 2015 | 1:09 am
    Organic reach for business pages dropped to between between 2 and 6 percent in 2014, according to Ogilvy. Facebook’s annual revenue was up 58 percent in 2014. Coincidence? According to Facebook themselves though, money has nothing to do with it. They just want to give the people using Facebook only the most relevant content in their newsfeeds. Facebook Money Talks Two to six percent is abysmal for free reach. Building a brand through Facebook has never been more difficult. If you’re on shoestring budget, doubly so. If you have an advertising budget, Facebook can still give you excellent…
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    Industrial Marketing Today

  • URGENT!

    Achinta Mitra
    26 Mar 2015 | 12:10 pm
    Please note that our company website tiecas.com is temporarily down. Our technical department is working on the issue and we’ll be back online soon. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Why do so Many Industrial Website Redesigns Fail?

    Achinta Mitra
    23 Mar 2015 | 12:41 pm
    This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [...] The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
  • Why are Manufacturers Still Struggling with Content Marketing?

    Achinta Mitra
    6 Mar 2015 | 7:36 am
    Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [...] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for…
  • Marketing to Engineers is a Big Challenge

    Achinta Mitra
    16 Feb 2015 | 8:16 am
    Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines. You’ve probably [...] The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Content Marketing for Manufacturers Must Go Deeper than ToFu

    Achinta Mitra
    26 Jan 2015 | 12:09 pm
    Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Here’s another finding, according to [...] The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
 
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    Nxtbook Media

  • Overcoming Boundaries to Subscription and Revenue Growth

    Joy Beachy
    19 Mar 2015 | 6:14 am
     Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. This process is further complicated by readers’ expectation of convenience and their awareness of the additional free content available to them online. As a result, growing revenues through subscriptions has transformed from a simple product/service trade-off to requiring a long-term commitment to cultivating reader relationships,…
  • Making The Decision About Native Advertising

    Joy Beachy
    12 Mar 2015 | 11:51 am
    Since the early days of digital content production, publishers have been challenged with balancing profitability and user experience. Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings. As native advertising has made its way into more content platforms, such as social media and content publishing sites, both critics and advocates have voiced opinions on the new medium. Some expressed native…
  • MIA Connections Makes a Huge Impact in Travel Industry

    Joy Beachy
    26 Feb 2015 | 1:13 pm
    The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. We’ve seen YouTube videos from airlines, Facebook posts from trains, and bus companies using apps to make booking the next trip easier.  But most of these efforts focus on engaging customers before or after the act of travel. Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route. Erin Zilis, President and Publisher of HCP / Aboard Publishingrelated in a phone interview that Miami International…
  • Moving Benefits from Paper to Digital to Website

    Joy Beachy
    19 Feb 2015 | 7:24 am
    Communicating benefits to employees is a constant problem for human resource professionals and business owners: the requirements for benefits is in constant flux, as are the compliance rules. Business owners want to remain competitive with their benefits offerings and to make the process of understanding them as easy as possible for new and veteran employees. But, being able to clearly explain benefits, and in a way that’s appealing to new employees, continues to be a challenge. In the past, benefits were spelled out on paper and handed to employees. That would require creating a printed…
  • Flipboard’s Vote of Confidence in Desktop Publishing

    Joy Beachy
    11 Feb 2015 | 2:49 pm
    In July of 2010, the world met the very first “social magazine,” known as Flipboard. Or rather, a select type of readers did.  When Flipboard came to market, it launched as an iPad-app only publication, “inspired by the beauty of print and designed for iPad,” as the original press release read. Since that day, Flipboard’s magazines – now in the range of 15 million – could only be opened through a mobile app, though the publication grew beyond the iPad to include iPhones and Android devices. The interface was made for mobile, and it has thrived. This is what makes…
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    ContentLEAD

  • How to measure brand awareness: 4 methods for SMBs (Video)

    Katherine Griwert
    27 Mar 2015 | 1:00 pm
    Every company wants customers to know about its services, but brand awareness isn’t something you can take. It has to be earned. Your company isn’t recognizable unless your consumer base says that’s true. Here are 4 tips to measure the impact of your brand awareness efforts: 1. Look at overall content consumption How many unique readers or viewers does your web content have? Higher traffic and page views means you’re more successful in capturing market share. 2. Track your social followers With some exceptions, social is part of a much longer purchase path than search…
  • 3 ways to use graphics to achieve online branding (Video)

    Katherine Griwert
    26 Mar 2015 | 7:19 am
    Are you more likely to remember someone’s face, or what they do for a living? It probably depends on how you met them – but I’ll bet you’re more likely to remember what they do if you can also picture their face… And the same is true for your company: People will remember your brand more easily with visual cues. Here are 3 graphic design ideas to increase the chances that audiences will recognize and consider you, wherever they are online. 1. Make sure your website images aren’t just stock photos Feature your logo prominently across the site, and customize…
  • Content marketing tactics to make your business more successful online

    Lauren Kaye
    25 Mar 2015 | 9:37 am
    Videos and infographics are two forms of web content you should invest in if you want to be successful this year, according to the Content Marketing Trends summary report from Ascend2. Marketers list these two formats as the content types that are most effective in providing business results. These assets, referred to as “interactive content” in the study, are quickly becoming some of the most popular resources on the web. If you don’t have any visuals on your website already, you need to start thinking about how they fit into your marketing strategy. Disclaimer: Just…
  • How small businesses can use the web for brand awareness (Video)

    Katherine Griwert
    24 Mar 2015 | 1:01 pm
    If you’ve ever heard someone say they need a Qtip instead of a cotton swab, you can immediately understand the power of brand awareness. It’s a quick association between a company name and the product or service it delivers. MORE THAN 85% OF MARKETERS CITE BRAND AWARENESS AS A TOP GOAL – Here’s what we recommend for brand awareness, based on success for hundreds of clients who’ve built their brand footprint on the web: 1. Ads Paying for some exposure can really pay off – 41 percent of Americans say they’ve discovered new companies through social ads.
  • What should you be blogging about? (Video)

    ContentLEAD Editorial
    23 Mar 2015 | 1:00 pm
    Hi everyone, Hadley Pendleton back with another Small Business Marketing tip about creating website content to make your business successful online We spent the last two videos discussing B2B and B2C content marketing trends – check them out for a quick recap:       Blogging is still hugely important in the content marketing world, and it’s expected to grow even further in 2015. Whether you’re starting your company blog from scratch, or you’re hoping to make your posts even, you’re likely asking yourself, what should I be writing about? My favorite type of…
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    Katie McCaskey

  • #ShowYourWork

    katiemccaskey
    13 Mar 2015 | 5:49 pm
    promo I made for an event we hosted at George Bowers Grocery in 2013 Last weekend I devoured Austin Kleon’s books “Steal Like an Artist” and “Show Your Work” back-to-back. Two thumbs up. I’m inspired to start showing my work as it develops, and, some of the influences behind it. Two things are going on in my work right now. One involves audio, which is providing a good creative challenge and learning curve. More on that as it develops. Regarding influences, I’m always reading multiple books at once. (I’m happily ADD, what can I say?) A few…
  • Per-Money: Permaculture Principles for Indie Biz Growth

    katiemccaskey
    4 Feb 2015 | 10:08 am
    Excerpt from my new book, Per-Money: Permaculture Principles for Indie Biz Growth.   “Well, what are you, high?”   I blinked my bloodshot eyes twice. Yes. I heard the question correctly. It wasn’t what I was expecting, given that I was in uncomfortable clothes and standing in the family receiving line at a funeral.   “Who starts a business in the middle of this Recession mess? You must be crazy!”   I wasn’t sure who the man was or what exactly he was trying to do. Change the subject? Lighten the mood? Awkward, those funeral introductions and reunions. The…
  • 15 Free, Fun Facebook Features & Apps

    katiemccaskey
    30 May 2012 | 1:45 am
    Don’t tell me you still think Facebook is “only” for connecting with old and new friends? My friend, you’re mistaken! There is a tidal wave of Facebook apps arriving every day. Jump in and you’ll discover something new, useful, or fun. Plus, there are many unexplored corners of the site itself that you may have overlooked. So, let me introduce you to 15 free, fun Facebook features and apps. I selected these apps and features to highlight specific areas of your life: Communication (online and offline); Entertainment (Movies and Music); and a grab bag mix in the “Life” category,…
  • How to Spot a Phony Facebook Friend

    katiemccaskey
    3 May 2012 | 10:07 pm
    Your high school acquaintances are coming after you—along with former co-workers, one-time neighbors, and that guy you spoke to briefly at a gas station in 2002. It’s fun to reconnect with people from the past but not everyone is sincerely interested in getting to know you again (or even for the first time). Some just want to snoop into your life. Others want to use your friend list to connect to others. Still others pester you to “like” their pet projects. Some fragile egos are trying to collect 1,000 or more friends to boost their self esteem. Let’s not forget the…
  • Welcome, “The Story” Listeners!

    katiemccaskey
    14 Mar 2012 | 8:56 am
    It’s a thrill to be broadcast today on American Public Radio’s show “The Story with Dick Gordon“! Thanks for finding me here. I hope that you take a moment to read the “Micropolitan Manifesto“, which was inspired by events discussed on The Story. I discuss issues related to indie biz and micropolitans at Urban Escapee. Here are links to find see some pics of our neighborhood grocery/cafe/beer garden George Bowers Grocery, as well as the awesome micropolitan I call home, Staunton, Virginia, too. If you’d like to talk more please hit the contact tab,…
 
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    HarrisonAmy

  • How to Write Copy so Vivid Your Customer Thinks You’re a Psychic Genius

    Amy Harrison
    6 Mar 2015 | 8:38 am
    Copywriting inspiration can strike at any moment, just look at the absurdly simple technique for persuading undecided customers that came from a simple stroll past a butchers last week. This week we look at how to write copy that connects so deeply with your customer, it spooks them. Makes them feel like you really know them. And not just that you know them, but you know what they need.  Part 1: The little advert that lay in wait This week, inspiration comes from a number of modest adverts that stay quiet, like a covert operation, until the perfect customer comes by. Then they’re…
  • The Absurdly Simple Copywriting Technique That Makes Undecided Customers Say “Yes Please!”

    Amy Harrison
    27 Feb 2015 | 8:55 am
    This post is about butchers shops… …and how to write copy that makes it easy for your customer to say yes to your offer of course. The former without the latter would just be a tale of giblets rather than the valuable copywriting technique you can put to use today.  Now about those butchers. Every day I take a post-lunch walk to mull over the questions and conundrums from the morning’s copywriting. At one point I pass a cluster of local shops: a butchers, greengrocers, craft store, bookshop. I tend to get reflective about local businesses, how I’d like to see them…
  • How Experts Ruin Marketing Copy by Playing “Guess The Silent Song”

    Amy Harrison
    20 Feb 2015 | 8:27 am
    It’s a cruel fate that the expert knowledge that enables you to offer a great service or product to clients could be the very thing stopping people from finding out more about you or buying. Boy it makes me mad. *Shakes fist* Oh wait, I’m not mad with you, none of this is your fault, it’s that fabulous intelligence of yours coupled with the quirks of copywriting that’s doing it. But it doesn’t change the fact that your expertise could be the reason you’re not seeing traction with your marketing copy. Why you’re not getting the leads you want or the…
  • Advert Case Study: A Question-Style Headline You Should NEVER Use

    Amy Harrison
    13 Feb 2015 | 5:08 am
    Delete Blood Cancer is an important charity and people should know about it. Their mission is to: “Provide a suitable donor for every person in need of a blood stem cell donation. Every 20 minutes, someone in the UK is diagnosed with a blood cancer like leukaemia, lymphoma or myeloma. Blood stem cells from a matching donor could cure them and save their lives.” Unfortunately, I almost skipped right over their full page advert in a glossy magazine because the headline was too easy to ignore. In fact, the only reason I did read the article is because my first thought was about…
  • I’m a Cover Girl(?!): “How To Steal The Content Spotlight (When Everyone Has a Microphone)”

    Amy Harrison
    30 Jan 2015 | 9:03 am
    The word on the content street is that businesses are struggling to be heard. Sound familiar? Trying to cut through the clutter / the noise / the competition is one of the biggest frustrations businesses face when they think about creating content. If that’s you, and you’d like some fresh, practical ideas for 2015 to give you a boost, I’ve got just the thing.   As a side note, the fact that I’m on the cover of this beautiful resource, and directing you to the feature article about me (and my tips) does not mean I’m biased. On another side note (I’m…
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    lisaangelettieblog.com

  • Kindle Blog Publishing Is Amazon Bestseller!

    Lisa Angelettie
    12 Mar 2015 | 11:20 am
      I’m so excited to share that my new book on Kindle Blog Publishing has cracked the bestseller lists in the Business Writing and Computers & Technology categories. Yippee!!! If you own a blog and would like to learn how you can generate an easy passive income stream by having readers pay to subscribe to your blog via Amazon, then this is the book for you. At .99 it’s a steal! Available on Amazon: Amazon US | Amazon UK | Amazon AU The post Kindle Blog Publishing Is Amazon Bestseller! appeared first on .
  • How To Add An Author Page At Amazon For Your Pen Name

    Lisa Angelettie
    12 Feb 2015 | 11:10 am
    Author Central allows you to manage up to three Author Pages within a single account. If you write under your real name as well as a pseudonym (pen name), you can manage both Author Pages from the same Author Central account. Here’s how: 1. Log in to Author Central (https://authorcentral.amazon.com). 2. Click the “Books” tab located on the top of the page. 3. Click on the “Add more books” link that appears under “Are we missing a book?” 4. Search for books written by you via title, author, or ISBN. 5. Click “This is my book.” Once Amazon…
  • How To Launch Kindle Previewer On Mac OSX 10.8 and Above

    Lisa Angelettie
    8 Feb 2015 | 3:52 pm
    Kindle Publishing Tips Series A lot can happen in between Mac operating system updates and Kindle Previewer updates. I found this out when I was publishing my latest book to KDP. If you have an updated operating system on your Mac (Yosemite) and are trying to preview your Kindle manuscript/ebook in previewer, then read this… Issue: When trying to launch Kindle Previewer in Mac OSX 10.8 and above, you get the error message “Kindle Previewer can’t be opened because the identity of the developer cannot be confirmed.” Question: So what do you need to do to get Kindle…
  • How To Get Your Book Proofread On A Shoe String Budget

    Lisa Angelettie
    2 Feb 2015 | 5:27 pm
    New writers often ask me about for proofreading and copyediting referrals and when I give them some names and a quote, they run for the hills. Often submitting their unpolished, unedited work to Amazon and the other marketplaces and getting horrible reviews in return. Reviews about editing are some of the worst negative reviews a writer can receive because it speaks to the quality of the book, not the content. People will interpret mistakes in the book content as a direct reflection of the writer’s talent and ability–which we know is not always the case. But I totally get it. Many…
  • Indie Publishing Predictions 2015

    Lisa Angelettie
    2 Jan 2015 | 12:26 pm
    I would not imagine myself to be the “expert” on the independent publishing world, so what I do is follow some of the reigning experts out there and wait and see like the rest of you. One of my favorite experts on independent publishing is the owner of Smashwords, Mark Coker. I tend to listen to Mark because he has a pulse on independent publishing and ebook trends much like whoever runs Kindle over at Amazon or iBooks over at Apple. Except Mark is WAY more transparent and of course ultimately more accessible than the experts at the big retailers. Indie publishing is not the gold…
 
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    Ron's Copy-e-Writing Blog

  • You Don’t Have Learn To Sell. You Already Can.

    Ron Chatterjee
    7 Mar 2015 | 11:59 pm
    I am going to talk about an interesting topic today. Since you have searched and landed on a “sales and marketing” blog, I assume that you are related to it some means – perhaps you want to learn about sales and marketing itself. I say, great…that you have taken action while others didn’t! But what if I say to you that you cannot learn to sell? Yes, you heard that right. Or rather… You cannot choose to learn to sell. Salesmen are really born (or maybe reborn), but not made. I know when I am saying this, I might be refuting with what great marketing thought leaders such as…
  • The History Of Content Marketing [Infographic]

    Ron Chatterjee
    20 Feb 2015 | 10:18 pm
    A few days back, I wrote a post about “How Content Marketing Came to Exist Today” (Still in the process! I will be posting it in a couple of days). What’s interesting is that I came across another idea for a post that will help you see the idea of content marketing in a clearer light. I am talking about The History of Content Marketing. Since the caveman days to the birth of the custom publishing council to the recent flooding of content marketing books, the concept of content marketing has come a long way to think about it. And if you are like me, you are most certainly interested in…
  • Display Banner Advertising – Worth It Or Not? [Infographic]

    Ron Chatterjee
    8 Feb 2015 | 8:06 pm
    According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You know that’s a very tricky question to answer. For a second, forget about banner ads and think about TV ads. Or perhaps, the roadside huge posters you see. Or perhaps, the flyers that someone forces into your hand while you are running to office. The common and funny thing about all those ads…
  • Top 5 Social Media Trends In 2015

    Ron Chatterjee
    5 Feb 2015 | 2:39 am
    Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the report showed, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years. But half of marketers interviewed said they couldn’t show what impact social media had on their business – at all. Critics were quick to call the surge in social media spending a case of throwing good money after bad. From my perspective, however, these conflicting stats tell an entirely different story: that social media…
  • The Original Secret To Sell Anything

    Ron Chatterjee
    1 Feb 2015 | 7:26 pm
    I have always advised my clients to build their products, newsletters, books, and e-zines squarely on their strongest proof elements, namely their most persuasive and impressive credentials—including their strongest case histories, endorsements, testimonials, “reasons why” they offer better results and solutions, success stories, proven outcomes, expert status, areas of specialization, reputation within their industries, and especially a spirit of candor and integrity that never fails to delight clients and confound competitors. When you make your credibility an essential,…
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    One Spoon At A Time

  • How To Outline A Non-Fiction Book – Assignment 1 – What Is Your Book About?

    Paul Wolfe
    26 Mar 2015 | 10:39 am
    In the previous two posts I talked about the 7 Reasons Non-Fiction Writers Should Outline Their Books, and then I talked about the unique circumstances that led me to create (and subsequently refine) the dynamic outlining system for non-fiction that I use. Over the next series of posts we’re going to dive into that system […]
  • How I Discovered An Outlining System For Non-Fiction Writing

    Paul Wolfe
    20 Mar 2015 | 2:25 pm
    In the last post here on The Spoon I talked about The 7 Reasons That Non-Fiction Writers Should Outline Books. If you’ve not read that post, then click that link at some stage and check it out – there’s some important information in there. I’m shortly going to be going through in detail the outlining […]
  • The 7 Reasons Non Fiction Writers Should Outline Books

    Paul Wolfe
    17 Mar 2015 | 1:36 pm
    If you’ve spent any time hanging around fiction writing circles you’ll know there’s what seems an uncross able divide between two different types of writers That divide is whether fiction writers outline and plan their books in advance of their writing (plotters); or whether these writers apply the seat of their pants to the seat […]
  • A Counter Intuitive Secondary Strategy From The Resistance Playbook – And How To Beat It

    Paul Wolfe
    9 Feb 2015 | 8:42 am
    Recently I posted a list of five books that I re-read every year. You can see that post here: Five Books For Writers To Read (And Read Again) In 2015 The first book on that list is The War Of Art by Steven Pressfield. If you’ve not read it, you should definitely fix that soon. […]
  • How Target Profiles Trump Personas – Especially For Small And Solo Businesse

    Paul Wolfe
    6 Feb 2015 | 7:18 am
    My buddy Marcus Sheridan posted an article on personas over at his Sales Lion website. You can read it here: The Big Problem With Personas In Content Marketing And What To Do About It I left a comment on Marcus’s post about using a Target Profile instead of a persona. And I want to go […]
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    Right Mix Marketing Blog

  • 13 Blogging Statistics That Show Why You Should Blog

    Tom Treanor
    26 Mar 2015 | 12:05 am
    Is it hard to convince your boss, your employees or yourself why you should be blogging? If so, check out the following blogging statistics that show how powerful a business blog can be. They include... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Get the Official Social Media Logos for Facebook, Twitter, LinkedIn and Pinterest (+ others)

    Tom Treanor
    18 Mar 2015 | 12:09 am
    When developing infographics, writing blog posts, preparing research reports or creating apps, you often need to find logos, buttons and other brand assets from the major social media platforms.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 11 Critical Elements of a Winning Blog Post

    Tom Treanor
    15 Mar 2015 | 2:53 pm
    The business blog is often under-utilized and misunderstood within many companies. What’s often lost is how important it can be to support SEO, social media, branding and thought leadership for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Work Email Mistakes That Can Get You Fired (Beware)

    Guest Author
    13 Mar 2015 | 6:00 am
    Business email can be incredibly powerful in terms of contacting large numbers of people in a split second, this is also where a range of problems can arise. The impulsive decision to click ‘Reply... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 50 Productivity Tips to Get More Done

    Tom Treanor
    9 Mar 2015 | 9:35 am
    We all would love to be more productive so we can get more done in the time we work and end up with more free time later. But sometimes we run out of ways to achieve this. In this infographic from... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Marketing Technology for Growth

  • Why Customers Crave Content Personalization

    Cameron Soojian
    26 Mar 2015 | 11:59 am
    Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account. Personalization is like giving someone a suit already tailored for them. On the other hand, a non-personalized experience is like giving someone a one-size-fits-all baseball cap with a random team’s logo on the front.
  • Don’t Let These 3 Myths Stop You from Personalizing Your Content

    Cameron Soojian
    25 Mar 2015 | 5:08 am
    Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex. Getting started is simple. Marketers should begin small and get more sophisticated as they gain experience and gather data about their consumers. One of the myths about content personalization is that it is a complicated, time consuming, and technical process, but this doesn’t reflect reality. Getting started is easy. All you have…
  • 3 Ways to Boost Conversions with Personalization

    Cameron Soojian
    24 Mar 2015 | 12:11 pm
    If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Moreover, personalized content converts 10 times better than ordinary ads, according to a recent study by Invesp. Consumers no longer have to settle for sub-par services or products; instead, they have the resources to seek out brands and buying experiences that are the easiest, simplest, and most helpful. Consumers…
  • Meerkat Brings Live Video Streaming to Twitter (and beyond)

    Chris Horton
    23 Mar 2015 | 9:36 am
    Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. The Next Big Thing? Less than a month old, Meerkat has enjoyed a hockey-stick-like adoption curve since its launch on February 27th. Aside from the ample evidence of early success – i.e. the…
  • 2015: The Year of Personalized Content

    Cameron Soojian
    19 Mar 2015 | 1:02 pm
    Companies across all industries are increasing their online presence. As a result, competition for consumer attention is growing as well. For companies looking to personalize their content, data and analytics are an integral part of the process. Because personalization is now fairly widespread on the Internet, consumers are beginning to expect a personalized experience. One-size-fits all content strategy is a thing of the past. Companies in 2015 will begin to feel the pressure to personalize by studying consumer behavior and building content marketing strategies to remain relevant.  Here…
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    Nischala’s Space, Thoughts, Expressions…

  • Round-up of Social Media Image / Video Creation Tools (Mostly free)

    Nischala
    26 Mar 2015 | 2:30 am
    In the past 3 months, I have tried and used several tools to create images / videos for social media. In this post, I’m sharing a list of the  tools I’ve used – grouped into different categories. Most of them are free of cost for the basic feature set, and also have an option for paid feature upgrades. Images for Simple Text, Easy and Quick to Use – Particularly useful for quotes, blog headers, simple images Pablo Canva ReciteThis Creating collages of Images Photovisi PicMonkey Editing Images – particularly useful to retain / improve image quality (clarity) or make…
  • Video | The A to Z of Blogging

    Nischala
    19 Mar 2015 | 2:20 am
    When I was born I did not know A to Z. Thanks to my parents and teachers, I learned. Now as a parent myself, as I’m teaching my kids A to Z, I wonder if there is an A to Z for blogging too! Surprisingly, I discovered YES! In this post, I’ve tried to share my views on the A to Z of blogging using a video. To view the video, click here Please Note: This is the first time that I am creating a video. I hope you enjoy watching it! I know I enjoyed creating it! Liked it? Leave a comment to let me know Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times |…
  • The 5 Treasured Lessons in 5 Years of Blogging

    Nischala
    12 Mar 2015 | 2:30 am
    In March 2015, I’ve completed 5 years of active blogging. So I asked myself what are the 5 key lessons I took away from blogging. Since my latest muse are infographics, I compiled the insights into the below. Like It? Leave a comment to let me know… —————————————————————————————————————————————— Connect with me on Nischala’s Social World Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous Blog : Nischala’s Space,…
  • 300+ years of women at work | What were her key career enablers?

    Nischala
    7 Mar 2015 | 11:32 am
    Today is 8 March 2015. So Happy Women’s Day! Anyone who reads me knows that women at work is a topic dear to me, and I hope my writings make a difference for the case and cause of women at work. Last year in 2014, I did a survey on women at work, and “women speaking to each other / sharing their stories” emerged as one of the top points on how women can support the case and cause of women at work. As I looked in my network (real / virtual), I recognized that I knew several amazing women at work who were doing their bit and best to make it work every single day – with…
  • What determines “HER” Career Path?

    Nischala
    7 Mar 2015 | 1:30 am
    I’ve been in the corporate world for about 15 years now. In this tenure, I have been fortunate to experience in my career (up close and personal) the great, good, bad & ugly; and I survived. Along the way, I’ve also seen a lot of women / mothers navigate their career trajectories very differently at different phases. Everyone’s context / circumstances are different, and hence so are their choices. And yet, there seems to be some drivers on how she makes those choices to make peace with her work and her life. So what are those variables which determine her ‘career…
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    Video Maker Tips

  • Webinar Wednesdays: Explainer Videos that Convert

    admin
    25 Mar 2015 | 2:19 pm
    Our Head of Content Marketing shares expert advice on making explainer videos for businesses. Watch the video above to get great tips on script writing, scenario-based video, voice talent, calls-to-action and more! We hope to see you at the next webinar! Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Video Resources from GoAnimate Customers

    admin
    13 Mar 2015 | 3:10 pm
    Yesterday, we hosted a #PowerVideo Twitter chat as an opportunity for our customers to connect, share resources, learn from one another, and ask us questions. Some of the tips mentioned in the chat were so good, we wanted to make sure all of our customers could have access to them. Here are highlights of the live chat: [View the story “GoAnimate #PowerVideo Chat | March 12, 2015″ on Storify] Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • [New Product Feature] Import Any Font into GoAnimate

    Josh
    11 Mar 2015 | 10:05 am
    We’re particularly excited to announce font importing — a feature our GoTeam business subscribers have been requesting for a long time. GoTeam users can now upload any TrueType (.ttf) or OpenType (.oft) font file into the GoAnimate video maker. This is excellent news if your company has specific font guidelines; your GoAnimate videos can match the rest of your materials. Import your company fonts now by selecting the “Import Media” icon in the top right corner of the tray. Imported fonts work exactly as pre-existing fonts in GoAnimate, but there are a few best practices to keep in…
  • Beyond YouTube: What to Look For in A Video Hosting Company

    admin
    5 Mar 2015 | 3:46 pm
    There was a time—not all that long ago—when it was a matter of course to upload all your videos to YouTube. Marketing mavens believed that YouTube was the best—and perhaps only—shot at reaching customers with video content. Some folks still think that’s true. After all, YouTube is the guilty pleasure of millions of people around the globe who visit the site to get their fix of silly cat videos or learn how to make sleek paper airplanes. Customers therefore have an understandable affinity for YouTube. So, for a time, businesses used the service to host all of their videos—from…
  • [Case Study] MailLift improves conversion rates 67%

    Josh
    24 Feb 2015 | 1:49 pm
    We recently spoke with Nick Akey, B2B Video Marketer at MailLift, an Austin-based startup that writes and sends handwritten letters for businesses (yes, like the company Joaquin Phoenix works for in Her). Nick used GoAnimate to test the effectiveness of an explainer video. He wanted to put a video front and center on the 20-person company’s homepage, but first he needed buy-in. And what’s the best way to get buy-in? Data! When MailLift’s homepage featured Nick’s video (above) conversion rates jumped 67 percent. In other words, when visitors landed on a version of MailLift’s homepage…
 
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    Function Writing Group

  • 5 Lessons I’ve Learned 40 Weeks into an Email Marketing Campaign

    Kelvin
    11 Mar 2015 | 1:46 pm
    Get to the point. That’s not even the first lesson, but I’ll demonstrate it just the same. 1. CTA’s & Headlines Are More Important Than Images At the North Shore Winter Club, I include three articles in the weekly email roundups. I link to the posts in the headline, the image and then a third time with a prominent CTA button. Without exception, the Call To Action drives the most traffic back to the main site. The copy is tight everywhere else, the CTA itself is short, and it’s easy for people to follow the instructions. So, like you’ve been taught, put your focus…
  • 4 Rules For a Hilarious Social Media Campaign

    Kelvin
    26 Feb 2015 | 12:57 pm
    Awhile back I finally admitted to myself that I would never understand society. We celebrate Kim Kardashian breaking the internet while neglecting the effort required to, uh… I can’t even think of anything else. THAT’S HOW MESSED UP SOCIETY IS. It’s because of my ignorance that I thought I would never succeed as a social media campaign manager. How can I engage with an audience when I don’t watch the news and I don’t know what’s going on around the world? Answer: I’m a funny guy. 1. Develop a Fluid Personality Instead of trying to steal someone…
  • A Fever-Fueled Rant About Quality Over Quantity

    Kelvin
    18 Dec 2014 | 10:18 am
    Two nights ago I found myself trapped in a horrible dream. A dream where I was so thirsty. Not like, man I could use a shot of San Pellegrino thirsty, but like the Sahara Desert doesn’t like how close it is to work so it’s packed up and set up shop in my throat thirsty. So yeah, so fucking thirsty. It was a precursor of awful events to come. Here’s Some Context Let’s back up to two days before this horrific dream. I’m a freelance writer who also coaches hockey. I’m super busy doing things I love every day (sometimes all day). It’s a few days before the Christmas Holidays…
  • Freelancing Equals Problem Solving

    Kelvin
    21 Nov 2014 | 5:00 am
    I’m sitting in a Starbucks parking lot having a Skype meeting with a prospective client. Thoughts that are going through my head: it’s a guarantee that your office wifi will fail when you have a meeting with someone new if I go inside I will disturb people around me if I sit here in my truck Starbucks will get mad because I’m stealing their internet should I go in and order a coffee when I’m done? nah. The freelance life is interesting. This All Sounds Like a Gigantic Hassle And you know what? It was a gigantic hassle. The meeting was scheduled for 9am. I got home from the gym with…
  • It Takes 3 Years to Become a Writer

    Kelvin
    14 Nov 2014 | 5:00 am
    Three years ago I set sail towards a career as a freelance writer. I quit my job in my hometown, moved to the coast and started building a one-man writing company. Today, November 12th, 2014, I finally feel confident in calling myself a professional writer. How to Become a Writer Everything moved so slowly in three years ago. When I look back, however, it seems like time is passing me by all too quickly. You see, in the early days of starting a new business, you do a lot of things that give the perception of professionalism. Things like adding the word ‘group’ in the title of…
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    Innovation Change Management

  • Listen to the Top 10 Reasons Not to Innovate

    Braden Kelley
    24 Mar 2015 | 9:52 am
    The Innovation Excellence version of my recent article No Innovation Beyond This Point has done so well that Umano has decided to turn it into an audio-article that you can listen to while you work, drive, etc. if you were … Continue reading →
  • Rise of Seamless Computing

    Braden Kelley
    19 Mar 2015 | 6:25 am
    Some people have made fun of the fact that I said that the iPad might fail when it was announced, but I just looked back at what I said back in 2010 (before Apple fixed their Value Translation problem) and … Continue reading →
  • No Innovation Beyond This Point

    Braden Kelley
    12 Mar 2015 | 6:30 pm
    Don’t have time to read this right now? Why not listen instead? This isn’t the Top 10 Excuses for Not Investing in Innovation I’ve been meaning to write this article for more than a year, after a dialog with the … Continue reading →
  • Thinkers50 – Nominations and Votes Needed

    Braden Kelley
    11 Mar 2015 | 10:59 am
    Every two years Suntop Media ranks the top 50 management thought leaders and bestows the Thinkers50 Global Ranking of Management Thinkers. The ranking relies on voting from the community, meaning that the public decides who is selected. Click here to … Continue reading →
  • Microsoft’s Latest Vision of Future Productivity

    Braden Kelley
    5 Mar 2015 | 6:23 pm
    I came across the latest vision of future productivity from Microsoft today and thought I would share it with you, along with a whole series of previous videos from Microsoft taking a look at the same subject area, ranging from … Continue reading →
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    Content4Demand

  • How Long Should Your Video Be? 3 Things To Consider

    Tonya Vinas
    24 Mar 2015 | 6:49 am
    B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said they viewed video content in the past year. When we develop video content for clients, often the first question they ask is how long should the video be. The obvious answer is “short,” but we have produced 10-minute videos, 5-minute videos and 90-second videos…
  • Where’s Me Pot O’ Qualified Leads?

    Dana Harder
    17 Mar 2015 | 12:04 pm
    5 Things We Learned From Our Clients About Personas That Will Drive Better Leads If the pot at the end of your nurture is not overflowing with qualified leads this St. Paddy’s day, it’s possible that you need to take another look at your content strategy to ensure everything you’re doing and creating is focused on the buyer.   As Erin Provey from Sirius Decisions said in her Content2Conversion presentation: “You need to move past the idea of an asset-driven content strategy. Buyer centricity is a philosophy. Buyer-specificity is a best practice.” This may mean revisiting existing…
  • Are Your Personas In Need Of A Tune-Up?

    Jeff Walcoff
    6 Mar 2015 | 8:29 pm
    If your answer is “yes,” it’s O.K. You’re not alone. According to the recently released 2015 Demand Gen Report benchmark study, a little more than a quarter (27%) of the respondents reported that their personas are well documented and aligned to their messaging. However, of the B2B marketers that have implemented personas in their content strategies, 30% noted that they could certainly use some fine-tuning of their efforts. What’s more, nearly one third (31%) of respondents reported that they do not have personas in place, but plan to build them in the coming year. At…
  • Strategy: The Missing Link for Marketing Automation Success

    Matthew McKenzie
    27 Feb 2015 | 5:35 pm
    A new survey hit the street recently, looking at the state of B2B marketing automation strategy. The survey, conducted by Ascend2, confirms that marketing automation is now quite secure as a mainstream technology: Just 7% of firms have no plans to deploy a marketing automation platform (MAP), and 24% say they’re making “extensive use” of their MAP. Nearly two out of three of these firms say that marketing automation is “very important” to the overall success of their marketing programs. The survey also asked marketers to rank their top challenges related to implementing a MAP. The…
  • Captain of the Hook: Using Stories to Connect

    Mike Cubberly
    25 Feb 2015 | 2:12 pm
    With over 90% of B2B marketers now leveraging content marketing, there is a lot of information out there, but much of it gets passed by without a thought. Not because it wasn’t ranked on Google or didn’t shoot out of every social cannon possible, but because it failed to hook its audience. Similar to Hollywood movies, content must speak to your audience in a way that evokes emotion, grabs them, and doesn’t let them go. Or else you lose. As many of you know, last week was #C2C15 and it was there that this story began. Among the many influencers that spoke, was Laura Ramos of…
 
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    Rep Cap

  • Blogging for B2B Businesses: Why It’s So Important

    Karie Holton
    27 Mar 2015 | 6:44 am
    As Lee wrote earlier this month, “Blogging is important. In fact, I’d say it’s the most important part of a solid B2B content marketing strategy. Publishing interesting blog posts on a consistent basis is an important way to win over your prospects and Google’s algorithm.” Don’t believe her? Check out how these other content marketing pros explain why blogging is […] The post Blogging for B2B Businesses: Why It’s So Important appeared first on Rep Cap.
  • Content Marketing for B2B Software Companies

    Mary Ellen Slayter
    25 Mar 2015 | 5:00 am
    Content marketing should be a huge part of any B2B software company’s sales and marketing efforts. But the only way to get the most out of it is to start with a documented strategy — one that ensures your content is relevant, targeted and effective. The Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks report found a third of B2B […] The post Content Marketing for B2B Software Companies appeared first on Rep Cap.
  • B2B Content Marketing 101: Lead Gen

    Lee Price
    23 Mar 2015 | 5:00 am
    Congratulations! People are finding your website through your helpful, interesting blog content. They’re coming to your site and reading your blog posts. Now what? In our B2B Content Marketing 101 series, we’re walking through the basics of B2B content. First, we talked blogging (why it matters and how to get started). Now, let’s think about the next step in a […] The post B2B Content Marketing 101: Lead Gen appeared first on Rep Cap.
  • Video Content Marketing: Tips and Trends

    Catherine Conlan
    19 Mar 2015 | 10:42 pm
    One of the big tech splashes at SXSW this year was Meerkat, an app that provides live streaming video to your followers. Like any hot new app with lots of buzz, it remains to be seen whether Meerkat’s a keeper, but it certainly brought new focus on video as a marketing tool. To stick with that theme, this week, I’ve […] The post Video Content Marketing: Tips and Trends appeared first on Rep Cap.
  • What is Native Advertising?

    Jacqueline Lisk
    18 Mar 2015 | 5:00 am
    While the term “native advertising” is relatively new, many of the principles behind the practice are anything but. Brands and publishers are excited by this popular concept’s seemingly boundless potential, but for native advertising to remain a powerful tool, both groups will have to take steps to preserve readers’ trust. Native Advertising Defined “Native advertising is a vehicle for branded […] The post What is Native Advertising? appeared first on Rep Cap.
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    www.thecontentcocktail.com

  • Weight Loss With The Best HCG Drops

    Michael Basquez
    27 Feb 2015 | 10:48 pm
    There are many routes that you can take in order to get a handle on losing weight. Just look up ideas online and you will get hit with millions of pages. Some are going to promise you the world with simple changes, and others are going to be a little more realistic. No matter what you look for in regards to changing your life, you will want to look into how to do it the natural way. That includes adding some supplements that can give your body a good boost in the right direction. Whether you want to lose a great deal of weight, or you are just looking at getting leaner, one solution that you…
  • Choosing Your First Set of Gold Clubs

    Joseph Kelly
    6 Feb 2015 | 9:18 pm
    To get started in playing golf, you’ll first need to have your own set of golf clubs. However, for beginners, choosing a proper set could be difficult without some guidance. Therefore, before getting started on purchasing your own golf set, here are some factors that can serve as your guide. Budget& Dedication The first thing that you’ll need to consider is the amount of budget that you’re willing to allocate for your choice of golf clubs, since by nature, they are expensive. It’s okay to purchase some of the higher-quality yet more expensive clubs, or even brand new sets, if…
  • The Challenges That Come with Owning Long Island Real Estate

    Ryan David
    19 Jan 2015 | 2:11 am
    Admit it; there is really nothing perfect in this world. Everything has its own set of strengths and weaknesses. This inevitable fact should always be taken seriously in every facet of human life, and more so in the complicated realm of real estate.   Take the Long Island real estate market, for example. It has some of the highest-valued land units in the country today and their sales have also increased exponentially in recent years. Surely there wouldn’t be any problem in case you make certain transactions with Long Island’s numerous real estate businesses, right?   Again,…
  • Designing Custom Lanyards

    Douglas Austin
    19 Jan 2015 | 12:15 am
    Custom Lanyards are the rave as the newest method of effective advertising and brand awareness. They can also be used by schools and teams to boost unity, and boast identity to other non-members. But the greatest thing about custom lanyards is that anyone can have them made according to whatever specifications they may have in mind. This means that whether you belong to a small group, company or school, you can expose your organization’s name to others by wearing it around your neck! Different Designs for Different Purposes If you are part of a large company looking to boost your sales and…
  • Why Storage Container is Great for Storing Stuff and Other Things?

    Kristine Dougherty
    16 Jan 2015 | 11:53 pm
    The storage container that providers usually offer is a retired shipping container. The container needs to be repainted, reconditioned and water-proofed to make sure that it will reach its destination in good condition. The shipping containers were made from durable steel and practically unaffected by wear and tear. Providers of the said containers usually apply treatments to prevent the containers from rusting.   The metal containers can endure any weather. The container also comes with high security features to protect your valuables. It won’t be easy to open the containers using…
 
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    Ready Writer

  • Where to get ideas for your legal blog

    Abidemi Sanusi
    17 Mar 2015 | 2:05 am
    Keeping your corporate blog fresh can be challenging, but it is not an impossible task. If you look hard enough, there are lots of places you can go to for inspiration, most of which are available at the click of a button. The post Where to get ideas for your legal blog appeared first on Ready Writer.
  • Signs your content project is failing and what to do about it

    Abidemi Sanusi
    9 Mar 2015 | 6:03 am
    If your project seems to lurch from one crisis to crisis, with nary a break in between, push back; ask for more time. It is better to deliver a great project late, than it is deliver a dud project on schedule. Get this and more tips to bring your content project back on the road to recovery in this post. The post Signs your content project is failing and what to do about it appeared first on Ready Writer.
  • Five ways to manage your content without stress over the Christmas break

    Abidemi Sanusi
    8 Dec 2014 | 12:53 am
    Just because you’re on a break doesn’t mean your content has to be. By following these five simple rules, you can still get your content working hard for you over the Christmas holidays. The post Five ways to manage your content without stress over the Christmas break appeared first on Ready Writer.
  • Why you need a content strategist: horror stories from the vault

    Abidemi Sanusi
    17 Nov 2014 | 8:56 am
    Still not convinced you need a content strategist? Then, check out these horror tales from our vault. The post Why you need a content strategist: horror stories from the vault appeared first on Ready Writer.
  • Three steps to creating useful content for the intranet

    Abidemi Sanusi
    3 Nov 2014 | 1:54 am
    Seeing as the common gripe about the intranet is its lack of engaging content or relevance to employees’ working lives, here are three key steps to creating a useful, ‘sticky’ intranet. The post Three steps to creating useful content for the intranet appeared first on Ready Writer.
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    CONTENT Works

  • Words Can Move Your Users To Action

    Liz Wilson
    17 Mar 2015 | 3:03 am
    Changing a few small words on your website can have a big impact in increasing sign-ups and conversions. Headlines, buttons, registration forms, the reading order of copy and other elements can be tweaked and tested to get more actions from your users. I’ve covered lots of tips and ideas in my latest post on Linked In. Read it now!
  • The Power of Visual Recording

    Liz Wilson
    28 Aug 2014 | 11:50 am
    Sarah in action at TEDxGenevaChange, 2012, © Olivier Borgognon Communication is becoming more and more visual, and mostly that means more digital. Sarah Clark is passionate about the lower-tech trend for visualisation known as visual recording — with coloured pens, chalk and a large roll of paper rather than the latest web tools (for now). Consultant, facilitator, trainer, founder of Clear Thinking — Clear Communication, and mountain addict, Sarah is increasingly using visual thinking, visual language and visual recording in her work with diverse organisations from the public and…
  • Google+: Your Company Accelerator

    Liz Wilson
    13 Dec 2012 | 9:00 pm
    What can a Google+ Business Page do for your small or medium-sized company? Last week Des Walsh explained why small or medium businesses need a LinkedIn company page in LinkedIn Company Pages: Your Secret Weapon.  Maybe your target customer or client isn’t on LinkedIn, but could be on Google+. So I asked Danielle Sanford, Client Services Manager of gShift Labs, why it’s worth the effort of setting up a Google+ Business Page, and how to make sure it’s optimised. (gShift provides SEO software for agencies and marketers.) Liz: What is the advantage of smaller and…
  • LinkedIn Pages: Your Secret Weapon

    Liz Wilson
    6 Dec 2012 | 9:00 pm
    Do you need a LinkedIn company page for your business? Or will a personal profile do? Being a freelance writer, editor and content person who has to be visible to be employed, I had spent a chunk of time on my LinkedIn profile, but never bothered with a company page. Then I joined the 30 Day Linking Blitz (#30dlb) on LinkedIn and heard people talking about the advantages. But where to start? What to put on it? How to get people to it? How much work to put into it?  To find out I interviewed Des Walsh, LinkedIn specialist, social media strategist, speaker and coach, founder of the #30dlb,…
  • Super-fast Content Curation

    Liz Wilson
    1 Nov 2012 | 8:22 am
    Did you know you can now integrate two of the best apps to help you find and share content daily? Scoop.it is a fantastic free content curation app, as I wrote in How Curation Fits Into Your Content Marketing. HootSuite is an excellent way to manage your social networking streams (see 5 No-Clutter Apps to Manage Your Entire Freelance Life Online). Now you can integrate Scoop.it into your Hoot Suite dashboard. Use them together to find and share content on your chosen topic. I guarantee you’ll find it quick and easy. Here’s how If you already have Scoop.it and HootSuite accounts,…
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    Inbound Marketing Blog

  • 7 Marketing Skills You Really Need in 2015 and Beyond

    Inbound Marketing Agents
    27 Mar 2015 | 5:14 am
    Marketing Skills for Marketers of Today and the Future This is a guest post from blogger Jasmine Henry. If you’ve been a marketer for less than a decade, you probably find it downright staggering to consider how marketing’s best practices have changed in the past 10 years. Consumers aren’t using catalogues, radio advertising, direct mail, or trade shows to make decisions any longer - at least, not at nearly the rate they used to. Social media, content marketing, apps, and personalized advertising are in. Data isn’t a mysterious asset closely guarded by the IT department any longer,…
  • Zappos’ WOW Philosophy: Tips for Fostering Customer Delight

    Sallie Gayle Saunders
    20 Mar 2015 | 5:20 am
    Improving Customer Delight in Your Business  As inbound marketers, it is easy for us to get caught up in the process of generating leads. After all, isn’t the purpose of business to acquire customers and make money? However, we often become so focused on attracting customers that we forget about a factor that is just as important: customer delight. Customer delight is stage four in the Inbound Methodology, and its significance cannot be overlooked. In fact, did you know that it is six to seven times more costly to attract a new customer than it is to retain an existing customer? By…
  • Inventive Ways to Keep Your Team Connected While Your Business Grows

    Bill Faeth
    18 Mar 2015 | 5:18 am
    Scaling Your Business By Going Remote According to Forbes, by the end of this decade between one-third and one-half of all employees in the United States will work remotely. Younger workers are accustomed to using technology to do business without the need for an office. The smart business owner realizes that remote teams are a cost-effective way to grow a business, if you can keep your team connected. Create Infrastructure Before talking about technology, it is important to look at procedure. Research published in the periodical Advanced Materials Research studied R&D teams in small- and…
  • How Facebook's Latest Change Could Affect Your Business

    Jessica Bowers
    13 Mar 2015 | 7:45 am
    Should Small Business Marketers Be Worried Facebook is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will slowly begin to disappear. What does this mean? Well, if you have a business Facebook page you’ll almost certainly see a slight drop in your fans count. Aside from that? There’s really very few negative effects you can expect from this upcoming purge of…
  • How Do You Stack Up Against Your Competition?

    Jessica Bowers
    11 Mar 2015 | 5:30 am
    Monitoring Your Online Competition Can Make You a Better Marketer Guest Post by Rachel Baker Effective businesses are experts in their field, knowing the needs of their customers and the value of their products in filling that need. However, the truly successful businesses are those that also understand how they compare against their strongest competitors. Monitoring your online competition can sound intimidating or controversial, but it is truly one of the best ways to track trends in your industry and ensure that your business is staying abreast of changes and customer desires. You can…
 
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    Content Warfare Blog

  • How to Use Facebook Native Video to Build Your Audience

    Ryan Hanley
    23 Mar 2015 | 8:17 am
    We build our audience by adding value to their lives. Its that simple. No matter what you do. No matter if your cashier clerk, insurance agent or Internet celebrity, everyone has the ability to build an audience. One of the most powerful methods of adding value to your True Fans is answering their questions. Video provides an enormous opportunity to add value in an personal way. Answering questions via video is how I grew my insurance business. Back then the options for answering client questions was limited. Youtube and Vimeo were the only economical choices for hosting and…
  • The One Thing That Separates Online Success from Fantasy

    Ryan Hanley
    19 Mar 2015 | 3:37 am
    We all fantasize about success. But what is it that separates those who are successful from everyone else? There are many paths to success. Could there be just one thing that separates success and not success? Maybe successful people… are they given more opportunity, are they gifted with skills at birth or, maybe they’re just lucky. No. I don’t believe any of these answer our question. Each of these feels more like an excuse for NOT achieving success than a reason for it. Where do you find the time? Yesterday I had the pleasure of being a guest on my good friend Josh…
  • Navid Moazzez on Virtual Summit Mastery | #116 CWP

    Ryan Hanley
    16 Mar 2015 | 9:51 am
    Want to grow your audience, your brand and your business? Sure you do. In this episode of the Content Warfare Podcast we learn why Navid Moazzez believes a virtual summit is the tool to make it happen. Navid Moazzez is a lifestyle entrepreneur is legitimately living the entrepreneurial dream. In the fall of 2014 Navid hosted the first Branding Summit with 88 thought-leaders and entrepreneurs sharing their experience growing a personal brand. The result was thousands of attendees from all over the world paying to experience Navid’s virtual summit. So successful was the Branding Summit…
  • Sue B Zimmerman on Advanced Instagram Tactics and Entrepreneurship | #115 CWP

    Ryan Hanley
    8 Mar 2015 | 10:38 am
    Looking for advanced Instagram tactics to help grow your business? You’ve definitely found the right podcast episode. This week on the Content Warfare Podcast we’re joined by Sue B Zimmerman, founder of the online Instagram course Insta-Results, a CreativeLive instructor, professional Instagram speaker and online business coach, for a deep dive into the world of advanced Instagram tactics. There is no one online doing a better job teaching the power and practical application of Instagram than Sue B Zimmerman… and she’s darn cool too. You are going to love this…
  • Tactics to Attention: Online Marketing Superstars Share Their Secrets | #114 CWP

    Ryan Hanley
    7 Mar 2015 | 8:22 am
    This week on the Content Warfare Podcast we’re joined by Mitch Meyerson, Lou Bortone and Jason Van Orden for a rapid fire question and answer session designed to help you build an audience and attract attention online. Mitch is the author of a new multi-author book, Success Secrets of the Online Marketing Superstars. As I have just released published my own book, Content Warfare, I was very interested to find out what Mitch’s process was for publishing a book with over 30 authors. In the midst of our discussion on publishing, we got into some really powerful topics such as…
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    Cas McCullough

  • PODCAST: Roadtest–How the Zippy Courses Plugin Can Help You Create Online Courses [Episode 3]

    Cas McCullough
    23 Mar 2015 | 5:12 am
    One of the things I’d like to do with this podcast is roadtest helpful tools that can help you with your online marketing and business productivity. There are so many tools out there. How do you know which ones are the best ones for you? Well hopefully in these roadtest episodes I can help inform [...] The post PODCAST: Roadtest–How the Zippy Courses Plugin Can Help You Create Online Courses [Episode 3] appeared first on Cas McCullough.
  • PODCAST: How to create enticing subscriber offers that are highly relevant to the people you want to reach [Episode 2]

    Cas McCullough
    19 Mar 2015 | 10:50 pm
    One of the things that online marketers espouse is creating a free subscriber offer on your website. The reason for this is to give your readers a reason to subscribe to your list. If all you do is place a subscription form on your website and say “sign up here!” the likelihood of people actually doing [...] The post PODCAST: How to create enticing subscriber offers that are highly relevant to the people you want to reach [Episode 2] appeared first on Cas McCullough.
  • PODCAST: Why content marketing is like backing up a trailer [Episode 1]

    Cas McCullough
    19 Mar 2015 | 1:08 am
    Content marketing and the whole inbound philosophy centres around altruism. It is more about giving than it is about receiving. However, many marketers are still stuck in outdated marketing models. They think they need to sell, sell, sell in order to get maximum exposure on social media. The problem for small businesses using this approach [...] The post PODCAST: Why content marketing is like backing up a trailer [Episode 1] appeared first on Cas McCullough.
  • [INFOGRAPHIC] Part 2 of 20 ideas for turning your audience into participants

    Cas McCullough
    4 Mar 2015 | 3:15 pm
    There simply wasn't room enough on one infographic for all 20 tips, so here's part 2! Share your ideas with me using the hashtag #brilliantcontent! The post [INFOGRAPHIC] Part 2 of 20 ideas for turning your audience into participants appeared first on Cas McCullough.
  • 20 Ideas for Turning Your Audience into Participants

    Cas McCullough
    4 Mar 2015 | 5:51 am
    Recently I attended the Melbourne production of Strictly Ballroom. Yep, that’s right! The famous film by Baz Luhrmann has now been turned into a musical. Always a fan of the theatre, it struck me how different the experience is these days, compared to when my parents dragged me off to see Phantom of the Opera [...] The post 20 Ideas for Turning Your Audience into Participants appeared first on Cas McCullough.
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    Twitter Marketing Software -- Saturn Social

  • Saturn Social Announcements – March 27th, 2015

    Andy Detweiler
    27 Mar 2015 | 12:21 pm
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 3/27/15… What’s New We’re happy to report that two highly-requested and anticipated features are now live: 1. The ability to have your leads/traffic report come on a weekly basis as opposed to a daily basis. 2. The ability to adjust campaign parameters. You may access both of these new features by clicking on the newly added “Settings” tab on the left-hand toolbar. 30 Day Log-In Requirement Reminder: starting in April, users who have not logged in within the last…
  • 30-Day Log-In Requirement and Early Access Pricing Discounts

    Andy Detweiler
    23 Mar 2015 | 5:23 am
    Below, please find two very important announcements for Saturn Social early access users… 30 Day Log-In Requirement Starting in April, users who have not logged in within the last 30 days will be de-activated from the system. Please note we are NOT requiring payment at this point. You may still explore and use the system at your convenience. However, we believe we have worked through enough of the early technical glitches (there are still some, for sure) that we would like to ensure users are engaged and offering feedback on how we can make the product better. If it is simply not a…
  • Saturn Social Announcements – March 20th, 2015

    Andy Detweiler
    20 Mar 2015 | 7:00 am
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 3/20/15… What’s New We’re happy to report that two highly-requested and anticipated features are now live: 1. The ability to have your leads/traffic report come on a weekly basis as opposed to a daily basis. 2. The ability to adjust campaign parameters. You may access both of these new features by clicking on the newly added “Settings” tab on the left-hand toolbar. Please feel free to contact us with questions by using the support widget or emailing…
  • Saturn Social Announcements – March 13th, 2015

    Andy Detweiler
    13 Mar 2015 | 7:00 am
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 3/13/15… Below, please find a list of Saturn Social Early Access notes and updates for the week. Technical Glitches It appears a few people have still been experiencing a few issues when trying to onboard. Please let us know if this has happened to you and/or feel free to hop back in if you were one of those affected. The In-App CTA Image Builder is Coming! If there’s one thing the most successful users of Saturn Social have in common, it’s that they’ve created and…
  • Saturn Social Announcements – March 6th, 2015

    Andy Detweiler
    6 Mar 2015 | 6:00 am
    Below, please find a list of Saturn Social Early Access updates and announcements for the week ending 3/6/15… Technical Glitches It appears as though we might have been experiencing a few issues when folks were trying to onboard earlier in the week. We believe those issues have been resolved now, so please feel free to hop back in if you were one of those affected. The In-App CTA Image Builder is Coming! If there’s one thing the most successful users of Saturn Social have in common, it’s that they’ve created and are sharing graphic calls-to-action to help drive…
 
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    WordPress.com News

  • The Business of Freelancing, Blogging, and Books, According to Author Jennifer Armstrong

    Mark Armstrong
    27 Mar 2015 | 8:16 am
    First, I should note: I am not related to Jennifer Armstrong. But! I have followed her writing closely over the years — first during her years at Entertainment Weekly, and more recently as the author of books like Mary and Lou and Rhoda and Ted (Simon & Schuster), which offered a definitive history of the classic TV series. Her blog also happens to be a must-follow on WordPress.com: She gives glimpses into her current work (she’s doing a Seinfeld book next) and she’s refreshingly transparent about the business (and hard truths) of being a freelance writer in 2015. I spoke with…
  • New Themes: Saga and Satellite

    Caroline Moore
    26 Mar 2015 | 9:00 am
    Happy Theme Thursday, ladies and gentlemen! Let’s take a look at our two newest free themes, Saga and Satellite: Saga Saga, designed by the talented Justin Tadlock, is a theme tailor-made for writers, by a writer. The theme’s impeccable typography and attention to detail make for an enjoyable reading experience, and with support for large featured images and multiple post formats, Saga is flexible enough to be used as a photoblog, a personal journal, or a tumblelog. Read more about Saga on the Theme Showcase, or activate it on your site from Appearance → Themes! Satellite…
  • Press Publish Livestream

    Andrea Middleton
    25 Mar 2015 | 12:40 pm
    Kathy Cano-Murillo will present on how she became A DIY Success. Press Publish, the very first blogging conference organized by WordPress.com, will be held in Portland, Oregon, this Saturday. (Psst! We’ll be in Phoenix hosting Press Publish on April 18th, 2015.) Erick Prince-Heaggans will present Around the World in 80 Posts. Because this is the first event of its kind, we’re eager to get as much feedback from attendees as possible. And since it’s not always easy for people to travel to attend conferences, we’ve decided to bring Press Publish Portland to you (or at least to your…
  • This April in Blogging U.: The Return of Writing 101!

    Michelle W.
    23 Mar 2015 | 9:00 am
    This April, we’ll be offering Writing 101: Building a Blogging Habit. Writing 101 is a write-every-day challenge designed to help you create a writing habit and push you as a writer, while publishing posts that mesh with your blog’s focus. What is Writing 101? Writing 101 is a four-week course that runs from Monday, April 6, to Friday, May 1, 2015. Each weekday, you’ll get an assignment that includes a writing prompt and an optional “twist”; prompts are your topic inspiration for the day, while twists push you to experiment with writing techniques and tools. Who else is…
  • New Themes: Resonar and Scrawl

    Takashi Irie
    19 Mar 2015 | 9:00 am
    Happy Theme Thursday, all! Today I’m pleased to present two new free themes designed especially for longform writing. Resonar Designed by yours truly, Resonar is an elegant blog theme with full-screen Featured Images. It’s perfect for blogs about fashion, food, or design, and the layout works especially well for longform features with large images. The combination of gorgeous images and beautiful typography creates posts that make an immediate visual impact. Read more about Resonar on the Theme Showcase, or activate it on your site from Appearance → Themes. Scrawl Scrawl,…
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    Convert With Content

  • 9 Ways Small Businesses Can Use Meerkat & Streaming Video

    Stephanie Frasco
    20 Mar 2015 | 3:36 am
    A few weeks ago a new player jumped on to the scene. It's called Meerkat, a new live streaming video app that you can share through Twitter. It is on the hot new girl in town and people are going crazy over it. You can see how it's increasing in popularity on this graph from nothing to something exciting in a few days. According to SimplyMeasured, over 90,000 Meerkat videos have been streamed driving close to 300,000 views. Before we start getting too excited, that is only 3 views per stream. I've seen Shaq and Jimmy Fallon use the app, and usually when celebs join in, you can expect to a lot…
  • 5 Realistic Ways To Increase Overall Facebook Reach Today

    Stephanie Frasco
    18 Mar 2015 | 3:20 am
    First things first. Fan page reach does NOT equal overall Facebook reach. If it did, we'd all be screwed. You have heard the news by now. Facebook organic reach for fan and business pages is down. For many it is practically down to nothing. On average only one percent of all your fans will even see your posts. That's pretty dismal. Even for a page with 1,000 fans, that's only 10 people. For a page with 10,000 fans, that's still only 100 people. Blah. Blah. Blah. Right? Don't worry, I've got good news for you. To think of your fan page as the only reach you get is flawed in a big way. Social…
  • Why Less Followers Can Increase Facebook Reach

    Stephanie Frasco
    17 Mar 2015 | 9:42 am
    Dip in followers? It's normal. Facebook is cleaning out inactive accounts. Which means if you have ever bought followers in any way you are going to see a drop in your follower count. We saw this exact same thing on Instagram and when it happened all hell broke loose on the Internet.  Justin Bieber and Kim Kardashian lost a combined total of close to 5 million followers. This Facebook cleanse has been a bit more calm and quiet. So before you get nervous about the followers you no longer have, let me tell you why it can be a good thing for your overall reach. Targeted Niche Followers vs…
  • Tips, Tricks & Ways To Increase Website Conversions

    Stephanie Frasco
    13 Mar 2015 | 3:44 am
    Let's talk about conversions. Excited? I am. Clearly, we're big fans. In fact, we're such big fans that our company rocks the verb form, convert in our title. Convert With Content is about using content to convert visitors into leads. Leads are golden especially when the money is in your list. We know what our funnel looks like. Increased Traffic --> Increased Conversions & Leads --> Increased Sales. Every business needs these three things to succeed online. 1. Traffic 2. Leads 3. Sales So how do you increase website conversions and leads? It's a myriad of different things of…
  • Why Images Are Crucial For Social Media, Blogging & SEO

    Stephanie Frasco
    11 Mar 2015 | 3:16 am
    Whether it's your website, your emails, your blog posts, or your social media presence, images are crucial. Take a look around at other sites and social networks, and it's not too hard to see that content is moving in a visual direction. Visuals tell a story almost instantly. And not to sound cliche or anything, but it is true, a picture is worth a thousand words. But beyond the fact that they make your website look nice, images actually play an important role in getting better results with your online marketing efforts. 6 Reasons Why You Need To Make Images A Part Of Your Online Strategy 1.
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    Blog | Scribewise

  • Writing Great Content and Fitness: They Have More In Common Than You Think

    Jessica Lawlor
    24 Mar 2015 | 4:53 am
    Did you ever stop to think about how closely aligned the discipline of writing (and more importantly, writing well!) is to the discipline of fitness and working out? As I sweat my way through FOCUS T25 in my living room this morning, several parallels between writing and fitness came to mind. For those not familiar, FOCUS T25 comes from Shaun T, the creator of the popular Insanity workouts- the program features five workouts, designed to be done 5-6 days per week, following a calendar for five weeks. The program is intense, but it gets results. Want to see similar results from your writing…
  • Thoughts On Starbucks Launching A Media Company

    16 Mar 2015 | 4:04 am
    As you may have seen, Starbucks recently announced that it's launching a media company to produce longform documentaries about social issues the coffee company cares about. They've hired Rajiv Chandrasekaran away from the Washington Post to run the operation. This is exciting news in the world of content marketing. Of course there are many questions to be answered about how this effort plays out. Contently's The Content Strategist took a look at some of those questions, and I was pleased to be one of the folks they spoke with.  To me, the success or failure of the effort will…
  • Tackling that Content Strategy Session: How to Make it a Little Less Daunting

    11 Mar 2015 | 4:10 am
    “Why do we need to do content marketing?” This is a question you’ll likely face during your content marketing strategy session, depending on who’s in the room. You’ve already convinced the CEO that content will work; now you have to convince the people who may help you generate content—like product managers, for example—and they may not understand its purpose. Your job is to convince them to get on board. Here are a few ways to make that task a little less daunting. Get Buy-in Early. Take a lesson from change management consulting before your content marketing session:…
  • Content Marketing Lessons from ‘House of Cards’

    9 Mar 2015 | 4:30 am
    [EDITOR'S NOTE: This post alludes to some of the plot for Season 3, but we're considering it spoiler-free.] You’d never want to be like Kevin Spacey’s President Frank Underwood from the Netflix hit House of Cards. At least, I hope not – Frank is a despicable human being. But that doesn’t mean we can’t learn something from him and apply it to content marketing.  Episode 8 of the new season features two quotes that serve as reminders for content marketers – specifically, about what it takes to create great content. In the episode, Underwood has hired a novelist to write a book…
  • Does Your Content Marketing Lack Velocity?

    26 Feb 2015 | 12:08 pm
    Here’s today’s Quiz Question: Does your marketing team move fast enough? More specifically, can your marketing team create and distribute content at a pace that helps to drive business? For a lot of organizations, the answer is “no.” Or maybe it’s “sometimes.” And that timing gap can be a significant problem when you’re trying to engage an audience that’s extremely busy and has approximately one zillion other options for consuming content. The pace of business has increased by leaps and bounds in recent years; is your content keeping up? Importantly, this is not about…
 
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    Social Media Explorer

  • Google Analytics: How to Use Custom Segments to Up-Level Your Reporting

    Morgan Lucas
    19 Mar 2015 | 3:00 am
    The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we can isolate different groups of users and compare them to show us where we should be allocating future investments and strategy. In measuring social’s impact on consideration and conversion, Google Analytics defaults to last-touch attribution, which provides a very narrow view and gives minimal credit to the channel. However, we can create segments that measure the behavior of social media users…
  • The Single Best Way to Protect Your Company from a Social Media Crisis

    Peter Friedman
    18 Mar 2015 | 3:00 am
    Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits. Although poor management can turn one complaining customer into a full-blown PR crisis, the very worst social crises are generally caused by a much deeper problem that reaches into the past, before the crisis began. Many companies leave themselves exposed by being reticent in developing their social presence. Your customers don’t need you to have a Facebook page to express their…
  • Do You Have Social Media #FOMO or a Social Media Strategy?

    Suzanne Coblentz
    17 Mar 2015 | 3:00 am
    Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into our professional lives, as well. As marketers, it is our job to figure out the most cost efficient way to drive qualified leads/sales. Not only do we need to drive qualified leads/sales, but we also have a quantity of leads/sales that we need to produce. How do we meet the dual goal of driving the right lead/sales volume at the right cost? By measuring and evaluating every marketing dollar spent using key…
  • Let it go

    Tracey Parsons
    16 Mar 2015 | 3:00 am
    Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day. They know we are subsidizing their free social networks. They go out of their way to skip ads, block posts, and so on. In fact, a Pew study from 2013 that said 86% of internet users have taken steps online to remove or mask their digital footprints.” The number 1 reason: hackers. The number 2 reason: ads! We were put in the same bucket as hackers, friends. When you couple this with the fact that the C-Suite is…
  • Raising the bar: Customer relationships

    Tracey Parsons
    13 Mar 2015 | 3:00 am
    The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships. People are publishers now. These people are your customers. And we desperately want to be in a relationship with them, the kind of…
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    CopyPressed

  • Malcontent Episode #1: Everyone Does Content Wrong

    Dave Snyder
    25 Mar 2015 | 6:05 am
    Episode 1: Everyone Does Content Wrong Featuring Dave Synder – CEO @ CopyPress Joe Sinkwitz - CRO @ CopyPress Derek Miller – VP of Sales @ CopyPress Episode 1 Transcript Dave - Hello, and welcome to Malcontent, brought to you by CopyPress. This is Episode Number 1, “Everyone Gets Content Marketing Wrong.” I’m your host, Dave Snyder, and with me today are Joe Sinkwitz and Derek Miller. Obviously, everybody can’t be getting it wrong. Some people have to be doing it right. It’s one of the hotter trends in marketing right now, but a good majority of…
  • Creative Spotlight: Lauren Haas, Jamie Lynn Morgan, and Robert Schrader

    Dave Snyder
    23 Mar 2015 | 1:21 pm
    One of the things I am proudest of at CopyPress is the composition of our creative community. Since 2012, we have gone after a specific type of creative, and we have become very good at it. Our creatives are passionate content creators, with multiple skill sets. Many of our creatives are well known in their vertical, with publications that others gravitate to as thought leader publications in their respective markets. Our creatives make up a very special portion of the Internet where passionate individuals have figured out how to not only share their knowledge of their respective topic, but…
  • 3 Reasons Why Guest Blogging Still Matters

    Eric Kaufman
    28 Oct 2014 | 7:59 am
    This post was provided by Helen Nesterenko, Founder and CEO of Writtent.com. Guest blogging has had a rocky road over these last several months. The pundit-sphere was buzzing about the purported demise of guest blogging. This has been prompted by some seriously unsavory practices that remind this writer of bad old days gone by. Those readers old enough to remember radio may recall that in the era BCP (Before Cell Phones), radio disc jockeys sometimes received ‘payola’ – money under the table – in return for featuring one song single or another (that was on vinyl records, a medium that…
  • How to Diagnose and Cure 9 Major Content Marketing Problems

    Stefan Winkler
    11 Sep 2014 | 7:30 am
    Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: —  who your main…
  • CopyPress is Getting Ungagged

    Joe Sinkwitz
    26 Aug 2014 | 7:30 am
    Do you like hearing from SEO veterans with backgrounds in gaming and payday loans? Want to talk to guys that were manipulating results on gopher, before search engines even existed? Then you’ll want to come to Ungagged this November in sunny Las Vegas, NV. Dave Snyder is going to be speaking Monday the 17th on “How to Use Content to Camouflage Link Buying” I (Joe Sinkwitz) will be speaking the previous Saturday the 15th on “Blackhats Make The Best Whitehats: Crazy Shit I Still See.” Reverent topics, eh? Ungagged is offering us the ability to speak unfiltered, which is fun for a…
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    Content Marketing Blog

  • How to Use LinkedIn for Strategic Influencer Marketing

    Justin Lambert
    27 Mar 2015 | 5:30 am
  • Handing Over Control: The Switch to User-Generated Content

    Andrea Miller
    20 Mar 2015 | 5:30 am
    It can be hard to give up control as a marketer or business owner. After all, it’s our job to ensure that our brand is being represented well and consistently. But keeping up with content creation is becoming more difficult as more companies embrace content marketing and tell their stories online. So, it’s okay to look outside your office space for content creators. In fact, your best storytellers may be your biggest fans. Marketers, it’s time to put our Type A personalities aside and let our customers take control of our brand’s content.
  • Why Does Intelligent Content Sound So Scary?

    Dechay Watts
    18 Mar 2015 | 6:44 am
    Phrases with the word “intelligent” in them tend to make me furrow my brow and immediately put on my thinking cap. Surely, a super brainy, data driven, high level explanation is about to follow that I’ll need to dissect and investigate – or ignore until required to understand.
  • How to Audit Your LinkedIn Profile for Inbound Marketing Success

    Justin Lambert
    11 Mar 2015 | 5:30 am
    LinkedIn has proven itself to be the premier social network for professional networking, sales, and lead generation efforts. And over the last two years, it’s also been working hard to become the source for business-related content online.
  • Successful Content Marketing is Not Magic: 3 Steps to Real Results

    Molly Bruno
    4 Mar 2015 | 5:30 am
    Instant gratification can be nice. Who doesn’t love to binge-watch their favorite Netflix series exactly when they want? While more things adapt to our must-have-right-now lifestyle, there is a downside to getting what we want on-demand. As we learned very early in life, working to earn something can provide a more profound reward. So, how does delayed gratification apply to content marketing?
 
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    Sweepstakes Marketing Blog

  • 17 Sites To Submit Your Products To For Traffic And Sales

    Giancarlo Massaro
    10 Mar 2015 | 12:25 pm
    Finding distribution channels for your products can be tough, especially if you are a new company with a product that no one has ever heard of. At ViralSweep, we’re in the beginning stages of secretly building our own physical product, and we’ve found that it’s an uphill battle to get distribution early on in the […] The post 17 Sites To Submit Your Products To For Traffic And Sales appeared first on Sweepstakes Marketing Blog.
  • 20 Sites To Get Free Stock Images For Commercial Use

    Giancarlo Massaro
    25 Feb 2015 | 9:00 pm
    Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We’ve done the dirty work for you […] The post 20 Sites To Get Free Stock Images For Commercial Use appeared first on Sweepstakes Marketing Blog.
  • How to Use Canva to Give Context to Your Promotional Images

    Giancarlo Massaro
    17 Feb 2015 | 6:30 am
    Sweepstakes and contests are incredibly visual promotions that require attractive images in order to spark the interest of your audience. In our Advanced Guide To Sweepstakes, we have an entire section that talks about using eye-catching imagery in your campaigns. Not only should you use images that grab people’s attention, but you should also give […] The post How to Use Canva to Give Context to Your Promotional Images appeared first on Sweepstakes Marketing Blog.
  • Amazon Giveaway: Unboxing Amazon’s New Service

    Giancarlo Massaro
    11 Feb 2015 | 10:43 am
    First it was the Kindle, then it was the Fire Phone, and now it’s… Amazon Giveaway? That’s right, Amazon has officially announced a new giveaway tool that will allow anyone to run a giveaway using products that can be purchased on Amazon. When we first heard the news, we were a bit confused; why would […] The post Amazon Giveaway: Unboxing Amazon’s New Service appeared first on Sweepstakes Marketing Blog.
  • Takeaways From Analyzing Giveaways: Part I

    Giancarlo Massaro
    10 Feb 2015 | 3:48 am
    This is Part I of a new weekly series where we will review a random sweepstakes or contest; tearing it down to share our analysis, telling you what was great about it, what areas need improvement, and what changes can be made to increase conversions. We have no affiliation with the brands that we feature […] The post Takeaways From Analyzing Giveaways: Part I appeared first on Sweepstakes Marketing Blog.
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    Pamorama | Social Media Marketing Blog

  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
  • How to Create Perfect Headlines for Social Media Posts

    Pam Dyer
    7 Mar 2015 | 1:35 pm
    Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. David Ogilvy, the original “Mad Man” and founder…
  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a…
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    News

  • 5.5 Ways The Best Mobile Websites Incorporate SEO

    allwebcafe.com
    26 Mar 2015 | 1:08 pm
    Mobile device use has skyrocketed over the past few years. In fact, more people access the web on smart phones or tablets than desktops. What does this mean for search? It means you’d better up your mobile optimization game if you want to stay in the race. Read on for five (and a half) simple rules to keep in mind when optimizing your site for mobile and a bonus tip that will keep you on top of your SEO moving forward.1. Think Mobile First The best websites are designed with responsiveness as a primary consideration. Designing for various devices requires planning around the User Interface…
  • Is it Time to Drop Support for IE8? - Part II

    allwebcafe.com
    18 Mar 2015 | 10:43 am
    Today marks the sixth year anniversary of Internet Explorer 8. With that, I thought it would be good to revisit an article I wrote last year about dropping support for IE8, and take a look at what has changed in the last twelve months.This time last year, according to StatCounter. IE8 held 6.13% of the Internet’s users. Today, that number has significantly dropped to 3.63%. So - what could have contributed to this? It may be a few things, starting with Microsoft discontinuing support for Internet Explorer 8 back in April 2014. Other big brands quickly followed suit. As I mentioned in the…
  • The Evolution of Digital Strategy

    allwebcafe.com
    12 Mar 2015 | 10:22 am
    The digital landscape is always changing - and our services are changing with it. One of our newest offerings is comprised of three key focus areas: brand strategy, content marketing and digital experiences. Paul Manz, Director of Strategy and Analysis and an industry veteran of more than 15 years, will lead his team in combining these three powerful disciplines into something even more powerful - marketing that builds trust.Manz’s role is to drive strategy for new and existing clients by utilizing a persona-based methodology that moves customers through their buying journey. The persona…
  • Developing Accurate Personas: Part 2

    allwebcafe.com
    2 Mar 2015 | 5:41 am
    In my last post, I hoped to help readers understand the answer to the question "How Do I Research A Buyer Persona?" – a critical part of persona marketing. Specifically, I discussed the need for a balanced approach in researching buyer personas from both a qualitative and quantitative approach. In this post we're going to talk about what you can do with all of that great research and what a completed buyer persona should look like.The first thing you're going to want to do with all of your shiny new data is segment it between decisions makers and the needs they have that are relevant to…
  • Are Skyrocketing CMO Budgets Helping Sales?

    allwebcafe.com
    19 Feb 2015 | 8:23 am
    “Any business enterprise has two - and only two - basic functions: marketing and innovation.” - Peter Drucker Recently, the B2B space has exploded with technology offerings giving marketers the opportunity to build stronger relationships with their customers and ultimately sell more. The majority of these technology offerings focus on ways to reach customers hoping that each touch point hits a home run for moving the sales lead further down the funnel. For companies that rely on new and continued sales efforts to drive revenue, the ability to differentiate and provide value has become…
 
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    CyberAlert Blog

  • Crisis Simulations: New Method to Train Corporate Communications Teams for Social Media Crisis Management

    William Comcowich
    27 Mar 2015 | 10:16 am
    Hospitals and police and fire departments have long conducted disaster drills to prepare for earthquakes, hurricanes, plane or train crashes, and other tragic events. These first-responder organizations have found there’s no better way to prepare for a crisis than realistic simulations. Using simulations to train PR and corporate communications teams for a social media crisis [...]The post Crisis Simulations: New Method to Train Corporate Communications Teams for Social Media Crisis Management appeared first on CyberAlert Blog.
  • PR Strategies: The “Secrets” to Creating Successful Online Videos

    William Comcowich
    27 Mar 2015 | 9:41 am
    The use of online video – sometimes called streaming media — has boomed of late in marketing and social media. Public relations too can take advantage of the many benefits of video. Video will account for 69 percent of all consumer Internet traffic by 2017, according to Cisco. Established social networks like Facebook and Twitter [...]The post PR Strategies: The “Secrets” to Creating Successful Online Videos appeared first on CyberAlert Blog.
  • Meerkat App May Transform PR, Social Media Marketing

    William Comcowich
    26 Mar 2015 | 12:18 pm
      Meerkat, a live-streaming application, is being billed as the Next Big Thing that will revolutionize social media marketing. The app lets users feed videos directly from iPhones to their Twitter feeds. Its advantage is its ability to deliver real-time engagement. Brands can instantly stream videos and immediately see and respond to comments and questions. [...]The post Meerkat App May Transform PR, Social Media Marketing appeared first on CyberAlert Blog.
  • How Social Media Measurement Can Help Fix Your Content Marketing Problems

    William Comcowich
    26 Mar 2015 | 9:01 am
    Practically every business and non-profit these days is producing some sort of content marketing, creating a glut of Facebook and LinkedIn posts,  blogs, videos, ebooks, tweets, comments, pins, snapchats, and more. A survey by the Content Marketing Institute and Marketing Profs revealed that 73 percent of marketers are now producing more content than they did [...]The post How Social Media Measurement Can Help Fix Your Content Marketing Problems appeared first on CyberAlert Blog.
  • Who Should Manage Social Media? Public Relations? Marketing? Customer Service?

    William Comcowich
    25 Mar 2015 | 10:57 am
    Perhaps partly due to the newness of social media, the question of who should be in charge of an organization’s social media remains a somewhat controversial issue. Should it be handled in-house or farmed out? If done in-house, should it fall under PR, marketing or a separate social media department?  If outsourced, should the company’s [...]The post Who Should Manage Social Media? Public Relations? Marketing? Customer Service? appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • A Marketing Idea for All Seasons

    info@wpicommunications.com
    24 Mar 2015 | 7:00 am
    Now that you’re in the homestretch of tax-return season, you’ve probably eased up on your marketing efforts.
  • Should You Outsource Your Professional Practice Newsletter?

    info@wpicommunications.com
    19 Mar 2015 | 3:59 am
    When it comes to newsletter marketing, professionals must first answer a few questions. The answers will guide you as you explore how best to develop a newsletter that builds your practice and keeps you connected to your patients or clients.
  • Does Your Practice Really Need an E-mail Newsletter?

    info@wpicommunications.com
    12 Mar 2015 | 4:00 am
    This is the question every professional practice should ask before beginning or resuming a newsletter marketing effort. Before you decide if newsletter marketing is right for you, look at some of the industry data.
  • The Four Biggest Newsletter Marketing Mistakes (and How to Avoid Them)

    info@wpicommunications.com
    19 Feb 2015 | 3:00 am
    Newsletter marketing is a proven, inexpensive and effective way to build customer loyalty and generate referrals. It also seems deceptively easy—emphasis on “deceptively.” People make many mistakes when producing their newsletters. Here are a few of the most common pitfalls and how to avoid them.
  • Determining the Success of Your Marketing Campaign

    info@wpicommunications.com
    12 Feb 2015 | 3:00 am
    There are many ways to track the success of your marketing campaign. Perhaps too many. The amount of data you dig up can be utterly staggering. Between newsletters, Web sites, social media, traditional advertising and more, how do you determine what is driving growth? Here are a few proven metrics to help measure how successful your marketing efforts have been.
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    Concentric Content Marketing

  • Content Questions: Turning Down a Guest Blogger

    Cate Conroy
    26 Mar 2015 | 4:10 am
    Have a content question?  Submit a query and get advice from leading content marketers as part of our monthly series. Q:  How do I tactfully turn down a bad guest blogger? I host a blog that I’m pretty proud of – we get solid traffic and we are reasonably well-known in our industry.  I get lots of requests from people who want to write a guest post on my blog. I have a screening process in place to make sure that only quality, relevant, posts end up on my site, but how do I handle it when a friend/colleague doesn’t pass the screening process?  I don’t want to…
  • Content Marketing Events You Need to Attend in 2015

    Cate Conroy
    25 Mar 2015 | 5:19 am
    What: Content Marketing World When: Sept 8-11 Why it’s worth attending: CMWorld is the big kahuna of content marketing events.  With over 80 sessions, you are pretty much guaranteed that there will be a session that speaks to your content challenges.  Plus, this has turned into the annual be-seen event of the year for content marketers.  Book now. What: Confab When: There are a few Confab events, here is the schedule: Central May 20-22 Intensive Aug 31-Sep 2 Higher Ed Nov 4-6 Why it’s worth attending: Strategy, strategy, strategy.  This conference is focused on one thing…
  • Visual Content Tools You Didn’t Know Existed

    Cate Conroy
    23 Mar 2015 | 8:35 am
    Visual content is compelling.  We know that it grabs attention, it converts, and it is memorable. There are lots of great visual content tools out there, but there may be a few you have missed. Here are some of our favorite under-the-radar tools to create stunning content: Silk for Journalism bills items as an all-purpose tool for data journalism. All you do is upload your spreadsheet and it creates an interactive infographic. You can then add additional information your silk page like images and an introductory paragraph, or you can embed your silk right on your site.   Silk is based…
  • Free Tools You Can Use To Beat Writer’s Block

    Cate Conroy
    13 Mar 2015 | 4:59 am
    There are 3 tools that I use every time I have writer’s block and need to come up with a new content idea: Keyword list Google Trends Title Generators Here is how I put these simple, free tools to work. Keyword List A keyword list is my go-to tool for content ideas.  It is the launching point of any new content. A standard keyword list is a good place to start, if you don’t have one of these here is a step-by-step guide to creating a keyword list. I prefer to take my keywords one step farther and create separate keyword lists for different types of keywords.  My lists include…
  • How to Create A Keyword List: A Step-by-Step Guide

    Cate Conroy
    12 Mar 2015 | 4:25 am
    A keyword list is a list of words that you want to target with your marketing. You may be targeting these words so that you show up on search result pages when someone searches for this keyword, or the list may be words you want to use in your marketing because they resonate with your audience. No matter what the ultimate goal of your keyword list, it is an important tool to have on hand. Here is a step-by-step guide on how to create a keyword list. Step 1. Starting List To create a keyword list, you will need a starting point.  There are lots of great tools to help you build a master…
 
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    CoSchedule

  • How To Plan A Blog Post In 10 Minutes So You Can Write It Better And Faster

    Jennifer Bourn
    25 Mar 2015 | 7:00 am
    Every website owner loves the idea of a blog. They love hearing about how adding a blog to your website is one of the fastest and easiest ways to increase traffic, improve search engine rankings, build a big email list, gain expert positioning, and attract new clients. They love the impact it can have on their social media content strategy and they love that blogging for business is free—it doesn’t add another monthly bill. But blogging isn’t really free—it takes time, energy, focus, and commitment. Blogging is a long-term strategy, so even though time is being taken away from…
  • New Certified CoSchedule Agency Partner Plan Launches

    Garrett Moon
    24 Mar 2015 | 8:15 am
    Every day, we hear from marketing and creative agencies that use CoSchedule to make the work they do for their clients even better. Now, we’re making CoSchedule even better for them. Today, we are officially unveiling the CoSchedule Agency Partner Program, designed to help agencies like you save money, work smarter, and grow your marketing agency. Now, approved CoSchedule Agency Partners will receive a 10% discount on all CoSchedule prices, gain access to awesome agency-level training from our team, and receive early feature announcements so you will…
  • What To Do On The Weekend To Increase Your Productivity On Monday

    Julie Neidlinger
    23 Mar 2015 | 7:00 am
    Happy Monday. What did you do this weekend? Perhaps you spent the weekend blogging. Almost half of bloggers do exactly that every weekend, according to Orbit Media’s recent blogger survey. That still leaves about 60 percent of you who leave blogging to the work week, and that means the arrival of Monday brings with it a mad rush to do the hard work of content creation. So, when the weekend is over, do you get a case of the Mondays when it comes to blogging? Then you need to use the weekend to make your Monday arrive a bit better, without sacrificing your weekend to work. What To Do…
  • How To Find Blog Ideas Your Audience Will Love: #CoChat

    Krista Tolstedt
    20 Mar 2015 | 1:33 pm
    On Thursday, March 19, we held our third #CoChat. #CoChat is our weekly Twitter chat that provides participants with new blogging and content marketing ideas to save time, create better content, and grow their audience. Join us for future #CoChat Twitter chats to learn with us! How To Find Blog Ideas Your Audience Will Love #CoChat @KristaJeanTClick To Tweet How To Find Blog Ideas Your Audience Will Love Several months ago, in our Better Blogger Survey, we learned bloggers had trouble planning content, creating really good/consistent content, and meeting their blogging goals. It’s…
  • How To Make The Best Blog Graphics (For Non-Designers)

    Puranjay Singh
    18 Mar 2015 | 7:00 am
    As bloggers and content marketers, one of your biggest challenges is making sure that your blog posts not only read well, but also look awesome. You probably know why: Posts with better graphics are easier to read and get more shares. The problem is that you may not have the budget, nor the skills necessary for creating blog post graphics from scratch. You also like to do things yourself, or just don’t have the means to hire a freelance designer every time you need a new header image for a blog post. That puts you at a slight disadvantage against your competitors who are already rocking…
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    Feldman Creative

  • Headline Advice to Confuse You and Kill All Creative Impulses

    Barry Feldman
    21 Mar 2015 | 2:24 pm
    What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring headline writing tips. I get interviewed on the subject all the time. In fact, recently I landed a nice piece of business from a CEO who heard me dispense headline advice on a podcast with Copyblogger’s Damien Farnsworth. I’m a loyal reader of the HubSpot blog.
  • Forbes Rounds Up Experts for Actionable Content Marketing Tips

    Barry Feldman
    12 Mar 2015 | 11:36 am
    Ready to rock your content marketing? Here’s a recent article from Forbes.com offering 9 tips from content marketing experts…  If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition. The problem is, when it comes to developing and implementing content marketing strategies, it’s not always easy to know exactly where to start—especially if you haven’t invested much time or energy into content…
  • SEO Bullshit (And How to Avoid Stepping In It)

    Barry Feldman
    28 Feb 2015 | 7:19 pm
    I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.) I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you’re sabotaging your success. I’m not saying you shouldn’t hire SEO professionals. If you can’t parcel time to do the necessary research, link seeking and…
  • Content Amplification Strategies to Reach a Larger Audience

    Barry Feldman
    22 Feb 2015 | 11:02 am
    You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like so many other content marketers, especially those joining the content party in the 2000-and-teens years, are learning how hard it is to find an audience, to be heard, to get a response. You need a content promotion plan “Most people create content first, then think about content…
  • How to Move Readers to Share Stories [71.4]

    Barry Feldman
    15 Feb 2015 | 5:39 pm
    I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via social media. Also, I want you to know a version of this post was published by KISSmetrics, with a headline that earned a 75. 71.4? 75? What’s with the numbers? I’m talking about emotional…
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    Big Leap Creative

  • Are You Giving Away Too Much Knowledge?

    Lisa Gerber
    13 Mar 2015 | 10:31 am
    Can oversharing your expertise cost you business? How much is too much and at what point do we start giving away so much knowledge that our prospects don’t even need to buy from us? Or even worse, our competitors steal our secrets? I don’t fault anyone for asking the question. But it’s the wrong way to look at things. Why wouldn’t you want to let people know how smart you are, or be considered helpful and informative? If you’re spending time worrying about competitors taking your knowledge and making success out of it, you’re spending too much time looking over your shoulder and…
  • Why The Marketing Research Phase Matters

    Lisa Gerber
    2 Mar 2015 | 7:30 am
    You eagerly open the cost proposal from your prospective marketing communications agency hoping you’ve finally found your match, only to find a hefty line item (both in budget and in timeline) for research and planning or “discovery.” You immediately think, “We don’t have time for that,” “we don’t have budget for that,” “we know this stuff already and can share it with you,” “we just want to get started.” Or any combination of those. No, I say. You cannot skip it. and here is why. That overused expression: having a…
  • Sales and Love Affairs: Same thing; different happy endings

    Lisa Gerber
    1 Feb 2015 | 10:38 am
      A little over 13 years ago, I made a move from Seattle to the small resort town in the mountains where I live now, to run the marketing department of the ski resort. I got here in mid-November, way too late in the ski season cycle to be jumping into my marketing job. Ski season would start in a few weeks, and I didn’t have the luxury of Summer prep time. On top of that, I had culture shock moving from the city to the small town, and I was largely… alone. I was also “fresh meat” in town. Pardon my sounding full of myself, but let’s be real, a single girl moving to the a…
  • The Curse of Irrational Dialogue

    Lisa Gerber
    26 Jan 2015 | 7:00 am
    It seemed much easier to not take that two-week vacation to Japan which is why we decided to cancel the trip about four weeks prior to our departure. Over dinner one evening, we reviewed our combined anxiety levels and all the things we have going on with the three businesses we own between the two of us. It seemed wiser to stay home and tend to the things that needed us. I agreed, reluctantly, I’ll admit. However, the next morning, I did not go about canceling the air and lodging like I said I would. A week later, I brought it back up for discussion. What’s the point of…
  • Balancing Ambition And Happiness

    Lisa Gerber
    22 Dec 2014 | 7:00 am
      I used to spend a lot time worrying about stuff – stuff like how to be more successful, how to generate more business, how to get a bigger home, go on a grander vacation, have more fun than others. I’d browse Crate and Barrel, West Elm, and Nordstrom catalogs earmarking pages with things I wanted to buy. It all just made me want more. And be less happy with what I have. Recently, I’ve come to the realization I spend more time worrying about the future and less time enjoying today. And I look back on life and realize what a wonderful adventure it has been: All the…
 
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    vWriter.com - Grow Traffic. Build Engagement. Be Everywhere.

  • Advertising On Facebook: How To Run Profitable Facebook Ads

    Steve Shaw
    3 Mar 2015 | 2:15 am
    Advertising on Facebook is one of the most powerful forms of online marketing now available. Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that’s otherwise sitting there waiting for them to take advantage of. But with a slight shift in approach, they could run ads with a positive ROI (Return on Investment). By doing so, they can claim a new and often very profitable revenue stream for their business. Here’s How To Make…
  • It Just Got Easier To Share … Social Media Marketing Made Easy

    Steve Shaw
    27 Feb 2015 | 5:30 am
    vWriter.com launches a raft of new and exciting functionality designed to optimize your use of social media Looking for a tool that will help you to really easily create and share content for your social networks, keep them active and engaging, and build up your own online influence and authority? Need something to build your online visibility, following the demise of SEO? If so, you’re in luck. vWriter.com has recently launched a raft of exciting, major updates that turn it into a fully-fledged social media management tool. They make managing multiple social networks for your business…
  • Social Media Auto-Updates: How To Cycle Through A Set Of Recurring Updates On Auto-Pilot

    Steve Shaw
    9 Aug 2014 | 3:00 am
    Imagine you want to regularly publish the following type of information through social media: Popular Quotations. Quotations get a ton of engagement on social media – sending regular quotations out can certainly help capture, entertain and engage your community. Tips related to your niche. Sell fishing equipment? How about regular fishing tips? Or real estate? What about tips on getting maximum value for your property or selling quickly and efficiently? And how about linking each tip back to a relevant blog post, or video, or SlideShare presentation? Think about how this approach can…
  • How To Keep Your Social Media Accounts Updated Automatically With Quality, Hand-Crafted Posts

    Steve Shaw
    8 Aug 2014 | 12:03 pm
    Update February 2015: Content Marketing Machines referred to in this article have since been superseded by Publishing Channels.   Are you barely keeping your head above water trying to manage social media? Many businesses are in the same boat. With that perpetual challenge in mind, vWriter.com is today launching the first phase of a unique system designed to push individualized, hand-crafted quality updates to your social media channels on auto-pilot. It’s the first of its kind (that we’re aware of) in the world, and is very exciting technology. It frees up your time, your…
  • The Guide To Online Visibility For The Time-Poor Business Owner

    Steve Shaw
    8 Aug 2014 | 8:59 am
    This is the final report in my series on online visibility, helping business owners to boost their online visibility in a changing online climate. The other two reports are here: The Online Visibility Crisis: The Race To Embrace Social And Content Marketing The ‘Be Everywhere’ Strategy: For Traffic, Online Visibility And Leads This final report provides a Guide To Online Visibility For The Time-Poor Business Owner, and shares how the average small business owner can plug in and “Be Everywhere” while still having time to run their business and go on vacation. If you’ve…
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    Kapost Content Marketing Blog

  • Your Guide to Eating, Drinking, and Making Friends at Oracle’s Modern Marketing Experience

    Anne Murphy
    27 Mar 2015 | 5:01 am
    Vegas, baby! Here we come. Now, the conference crowd can get crazy. But you’re not heading to Oracle’s Modern Marketing Experience in Las Vegas to relive your cousin Gary’s bachelor party. You’re heading there to see James Franco. Oh, and to learn about all things marketing from the best in the business. Conferences can be a lot to handle. You don’t know where to eat, you don’t know who to talk to, and you’re there for a specific purpose—like meeting James Franco. That’s a lot to process. Let me ease your anxiety, marketers. How? By helping…
  • [SlideShare] The Ultimate Webinar Planning Guide

    Liz O'Neill Dennison
    27 Mar 2015 | 5:00 am
    Webinars are a powerful tool for marketers.  They help develop authority and trust among your prospects and customers, they give marketers insight into their own audience, and they’re a cost-effective way to generate a lot of high-quality leads. But successful webinars hinge on thorough preparation. One slip could lead to big consequences. Use this SlideShare as your go-to webinar planning guide, and never miss a beat again. The post [SlideShare] The Ultimate Webinar Planning Guide appeared first on Kapost Content Marketing Blog.
  • Going to MarTech? Here’s Your Guide.

    Liz O'Neill Dennison
    26 Mar 2015 | 5:03 am
    Conference season is upon us, marketers! The coming weeks will be filled with illuminating talks, great networking opportunities, mountains of swag, and (sometimes stale) muffins. But it’s hard to navigate during these jam-packed conferences, and decide which sessions to attend, where to go for a coffee, what happy hours spots to check out, and where to get a decent meal. That’s why, in anticipation of next week’s MarTech event in San Francisco, we’re providing you with a map and guide to the best nearby spots. Feel free to share this with your colleagues and other…
  • How to Maximize the Value of Your Content Comrades

    Amanda Batista
    26 Mar 2015 | 5:00 am
    Call in the troops! Content marketing pros spend a great deal of time working up compelling ideas to share with their communities across all different formats, but to truly maximize the value of your content output, it’s critical to consider the marketing activities surrounding assets as early as the idea phase. For example: when drafting a blog post, think of how you can extract data points for social graphics or infographics. How will you condense your long-form content down to social posts? How do you introduce your topic to LinkedIn groups? Will your next asset be a suitable featured…
  • What Does Your Network Say about You?

    Jeff Renaud
    26 Mar 2015 | 5:00 am
    What is one of the primary reasons you got selected for a project, closed that big sale, or even got hired? I would argue it’s the company you keep, the network you’ve built, the relationships you maintain.  But, are you just a passive part of a network, or do you participate and contribute to a community that helps you build relationships and, ultimately, drive revenue for your business? You can see this question in play with marketing and sales professionals on LinkedIn. However, do you just have a LinkedIn account, do you simply “connect” with people, or do you actually take the…
 
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    Accelity Marketing

  • The 3 R’s: Cut Down on Content Marketing Waste

    Jackie Steinmetz
    10 Mar 2015 | 2:18 pm
    This blog was written by Jackie Steinmetz, owner of Accelity, for startupsavant.com – read the original blog here. — When I was younger, the three R’s were pounded into my head. You’ve heard them a million times: reduce, reuse, recycle. Now, your mind probably relates this phrase to environmental protection, but the phrase can be applied to content marketing, too. Here’s why: Content marketing is full of waste. It’s harsh but true. Just like a salesperson has a sales goal, marketers also have goals to hit. Unfortunately, sometimes these goals lead marketers to publish…
  • ARE YOU SPENDING MONEY WITHOUT A PLAN?

    Alicia Olsen
    26 Feb 2015 | 8:00 pm
    Last month I wrote about 3 marketing mistakes that businesses commonly make and the first blunder I discussed was “putting tactic before strategy.” This happens often when a business owner sets his or her sights on a particular marketing tactic without first considering the business needs and goals. For example: a business owner hires a social media manager because she thinks her company needs to be active on social media, since their customers and competitors are. What’s the problem here? There’s nothing wrong with implementing a social media initiative, but the issue here is the…
  • DON’T BELIEVE THESE 3 MARKETING MYTHS

    Jackie Steinmetz
    3 Feb 2015 | 11:36 pm
    This post originally appeared on Startupsavant.com, a website dedicated to providing resources to entrepreneurs. Read it here. — Does this meme look familiar to you? It certainly does to me. There are a lot of people that don’t get marketing; they think it’s gimmicky, involves giving stuff away for free, or my personal favorite, is “just like Mad Men.” But the biggest offense is when business owners believe this stuff too. Marketing is an integral part of growing any startup (or really, any business). The sooner business owners get onboard, the sooner they reap the benefits:…
  • 3 COMMON MARKETING MISTAKES THAT BUSINESSES MAKE

    Alicia Olsen
    27 Jan 2015 | 3:13 pm
    It’s no secret that marketing is crucial for business success. Unfortunately, it’s not always easy to know where to invest your time and dollars when you’re not a marketing expert. Below I share a few of the most common marketing mistakes that businesses – small and large – make, and how you can avoid them.   1. Putting tactic before strategy I see this with nearly every new client I meet with. They want help “improving their Facebook presence” or “developing an ad campaign.” There’s nothing wrong with these objectives, but I always suggest taking a step back first.
  • A NEW BEGINNING: WELCOME TO ACCELITY MARKETING

    Jackie Steinmetz
    16 Dec 2014 | 9:10 pm
    Today, everything is new again.   Jackie Steinmetz Consulting is now Accelity Marketing. I’m so excited to announce the rebrand of Jackie Steinmetz Consulting to Accelity Marketing, and the birth of a digital marketing agency. Though we’ve been operating as a team for some time, now it’s official: when you engage with Accelity, you don’t just get me. You get a team of enthusiastic, driven and efficient marketers and designers. There’s not enough room in this blog to explain how awesome they are – find more about each of them on the About page.
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    Visually Blog

  • Image Management Makes or Breaks Your Brand

    Lisa Hoover McGreevy
    26 Mar 2015 | 6:15 am
    Back in the day, marketers spent a lot of time crafting just the right wording for brand messaging. While that’s still important, now there’s also a strong focus on what your visuals bring to the party. The images you choose as part of your marketing strategy can make or break your brand, so be sure to keep these image management tips in mind when planning your marketing messages. Don’t rely exclusively on stock photos There’s nothing inherently wrong with stock photos, but “three men sitting around a boardroom table, smiling and pointing at a pie chart” is…
  • What Wearables Mean For Your Content Marketing Strategy

    Nate Birt
    24 Mar 2015 | 4:00 am
    With the Apple Watch set to hit consumers’ wrists on April 24, brands are weighing the implications wearables will have on marketing. The problem is, no one seems to know what to make of these wearable devices. Most marketers and consumers alike acknowledge they want wearables to do more than simply act as a smartphone alternative. Text messages and push notifications are so 2014. Yet when it comes to adoption and content strategy, there are three schools of thought. The first school says to adopt rapidly. This perspective holds the sooner you and your team are comfortable with this…
  • What a Social Media Takeover Can Do For Your Brand

    Nate Birt
    20 Mar 2015 | 8:34 am
    Your brand might not have a star on the Hollywood Walk of Fame yet, figuratively speaking, but there’s a way to reach that objective that can save you time and create impressive exposure. That’s right: We’re talking about a celebrity takeover of your social media channels. Many brands have successfully partnered with famous people to share their company’s story. Yet you’ll need the proper strategy for execution, including finding the right person to advocate for your brand, identifying objectives for the takeover and promoting it heavily at all stages of the…
  • How To Create Brand Personas To Optimize Your Content Marketing

    Larissa Russell
    17 Mar 2015 | 11:00 pm
    Online targeted marketing is not new; From branded content and native advertising to contextual placement and retargeting, the Internet has empowered marketers to reach their audiences with ever-increasing specificity for years. But how can you leverage this strategy to go beyond just ad placement, to optimize and revamp your entire content strategy? Knowing your target audience has always been essential for marketing; content marketing only offers more opportunities to leverage the information you collect. Especially for marketers offering multiple products with several use cases,…
  • Five Things Your Customers Won’t Admit About Your Customer Experience

    Lisa Hoover McGreevy
    16 Mar 2015 | 6:00 am
    Image: coolio-claire A recent study By Econsultancy shows that more than 80 percent of retailers plan to increase their customer experience management budget in 2015. Clearly, brands are rushing to create solid customer experience strategies, but are they providing what customers actually want? From first contact and customer onboarding to long-term retention, there are plenty of potential failpoints to a good customer experience strategy. Making sure obstacles aren’t the downfall of a good overall game plan takes good preparation and planning, along with a touch of clairvoyance and a…
 
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    What She Said

  • Social Media Marketing Lessons Retailers can Take from Instagram Moms

    admin
    24 Mar 2015 | 6:09 am
    I love consumer marketing. It’s fun and it’s personal and you often get to be a little bit more creative with your marketing. Part of the reason I love it so much is because I can identify with the personas of our consumer clients. I buy things a lot. It’s an understatement – I have a little bit of a retail addiction. It’s clothing related. I am part of many different Facebook groups specifically designed for swapping high end children’s clothes. I’m also all over Instagram shops where moms are putting their little one’s stuff up for sale. There are also a lot of shops on…
  • How to Brainstorm Blog Topics for Any Industry

    Ashley Jones
    26 Nov 2014 | 5:00 am
    Do you ever feel like you’ve written a blog about literally every topic relevant to your audience? Sometimes coming up with an idea for your next blog seems like an impossible feat. Frequently finding new ideas can be challenging whether you’re new to the world of inbound or a seasoned pro. The first step is to know your audience. Yes, the ever-important buyer persona. But, you’re not worried about your reader; you can create buyer personas in your sleep! No, the real question is what topic should you focus on that your buyer would care about and find value in? Here are 5 tips to help…
  • Are your Followers Muting your Business on Twitter?

    Stephanie Jones
    25 Nov 2014 | 11:22 am
    The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to Vern Lundquist’s hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when others are talking. Want to know where else you can hit the mute button? Twitter. Introduced last May, muting the people and businesses you follow became an option on the social network. Rather than unfollow someone, you can just mute them and keep the contact. It so simple to do; all a user has to do is visit a…
  • 4 Reasons MSP Sales Reps Should Spend More Time on Social Media

    Amber Cebull
    25 Nov 2014 | 10:41 am
    Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some companies have banned the sites, making it so that workstations can’t even access them. But we argue that social media is exactly where your employees should be spending their time. Sound a little strange? Or maybe you agree? Either way, here are 4 reasons that MSP sales reps should spend more time on social media: The perfect substitute…
  • 4 Tips On Conquering the Evil that is Writer’s Block

    Ashley Jones
    20 Nov 2014 | 5:00 am
    It’s funny that I’m writing this blog about writer’s block considering I was drawing a complete blank when trying to think of a topic. Writer’s block happens to the best of us, and if someone tells you they haven’t experienced a bought of writer’s block they’re likely lying. So what do I do when I’m struggling with my writing? Sounds weird, but I like to pace around my apartment. My tiny apartment is shotgun style and it takes me approximately 15 seconds to get from one end to the other. I pace like this about 10 times. This works well for me. It makes me feel less sedentary…
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    Atomic Reach Blog

  • 6 Amazing First-Impression Tips to Make Your Title Stand Out

    lara
    26 Mar 2015 | 7:22 am
    Creating a lasting impact and drawing in your reader is a little bit like dating, first impression is key! Just like a first date, the first impression is imperative, similar to how the title is a critical facet of your blog post.The title guides creation and direction of your post. It leads to topic generation and the article focus throughout your content creation. It determines the destiny of your content, the readability and creates an audience connection.The title gives your content value from an audience and SEO stand point, not only will you see an increase in page views and social…
  • Why Structuring Content Appropriately For Your Audience Isn’t About You

    Ira Haberman
    19 Mar 2015 | 6:34 am
    Technically speaking, I am a horrible writer from a grammar perspective.. So terrible in fact that when my eleven year old daughter came to me this week to help her with some grammar homework, I looked at her work sheet and was admittedly ashamed that I couldn’t help her. It brought back memories of grade school where I spent many hours in the hallways, being disciplined for being a smart ass or a verbally abusive teacher killer.I use commas poorly, I flip back and forth between tenses consistently and generally hate any thing that structures my thoughts and by extension how I write. I…
  • 5 Reasons Why Writing Your Story For People Matters More Than SEO

    Alana Horn
    18 Mar 2015 | 11:47 am
    Lately, there is an enormous focus on great storytelling. Don’t we all want to tell a great story each time we have a message to communicate to our audience?The issue is that we need to consider so many other factors that go with telling our awesome story. Do you worry about mundane details that interfere with your fantastic cadence and storytelling ability? How about that SEO thing? How about the pressure of it performing on social media and on the web in general?There is no difference here when it comes to trying to figure out the right mix to connect to an audience. There is no…
  • How Your Social Media Strategy Can Dramatically Shift in 2015

    Summer
    17 Mar 2015 | 11:59 am
    On March 16 2015, we welcomed the fabulous Britt Michaelian on the #AtomicChat stage. We talked about the many ways social media strategies will dramatically shift in 2015 and what marketers can do about it. Check out the full Storify recap here.Here’s what we discussed:What apps are changing the landscape for marketers?Our guest, Britt, says that overall there is a maturation in the app industry that is impacting social but the trick for these apps will be to rise above the noise and provide immediate value to the users. The #AtomicChat community responded with a variety of…
  • What Score Do The Top Posts on LinkedIn Pulse Achieve?

    Jeanne
    12 Mar 2015 | 9:05 am
    For a while now I’ve been curious about how the top articles on LinkedIn would score when analyzed by the Atomic Reach platform.Would the highest performing articles have high scores (scores at 65 or above) AND what audience knowledge level would they be written for?  So today, on March 9th 2015, I took the top 10 trending articles and analyzed them.  Below is what I found and it’s pretty darn interesting!Overall, these are all well written articles by industry influencers which I knew even before taking the time to score them.  The interesting part is that when you look…
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    Content Marketing Blog | Inklyo.com

  • Buyer Personas, Blog Posts, and Dogs: An Introduction to Content Marketing

    27 Mar 2015 | 1:47 pm
    The Internet has changed the way we do everything, and marketing and sales are no exception.Having an active website is vital to the visibility and reach of your business, which means that your website can directly influence the success of your sales. So how do you keep your website active and your business booming? Two words, my friend: content marketing. If you do it right, content marketing will take your business to the next level. But before we get any further, let me introduce you to someone. Meet Maximus Barker. Mr. Barker recently started his own business, Doggy Dopamine. Doggy…
  • Top 9 Sales Tools For Small Businesses

    27 Mar 2015 | 1:47 pm
    Online sales tools can help you win new business You don't have to run an online business to benefit from online sales tools. Even if you generate all your sales in the real world and have little presence on the web, you can benefit from web-based sales tools to support your sales management functions. A sales strategy is easier to implement if it involves a well-motivated sales organization and is fully supported by sales tools. If you are struggling to improve the conversion rate of your initial contacts and you want to know how to increase sales, you should try to move to an online sales…
  • What Your Competitors Can Teach You About Website Optimization

    27 Mar 2015 | 1:47 pm
    In 2010, Simon Sinek's TED talk about the Golden Circle of marketing took intellectuals and business-minded Internet audiences by storm. Labeled like something out of Greek mythology and sounding at first like holistic cutesy talk, the Golden Circle is actually grounded in specific behavioral science, and it quickly transfixed audiences. Sinek's theory illustrates an approach to marketing that stems from the why as opposed to the what; in short, companies that appeal to our gut reactions are more successful than those that attempt to influence our decision making by telling us about their…
  • 15 Ways to Fail at Social Media Marketing

    27 Mar 2015 | 1:47 pm
    You've accepted the importance of social media marketing for your business. You've read all thestatistics about the increasing value of social media for your content marketing plan, and you've begun integrating social media into your business strategy. Good for you! You're already in the game. While other people are still trying to figure out how to tie their skates, you're out there doing laps and taking practice shots. But how many of those shots are you missing? When it comes to social media marketing, there's a lot to learn. Between all the various networking sites and blogs—not to…
  • Top 6 Online Tools for Operations

    27 Mar 2015 | 1:47 pm
    Run Your Business with Tools for Operations Operations management is the process of running the day-to-day functions of your business. Although these functions tend to be the main activities of a business, most small-business owners tend to slip into a routine and rarely examine these tasks to form an operations strategy. Taking just a little time to consider these things will enable you to identify operational weaknesses in your organization and start to think about what tools could assist you in improving the efficiency of your business processes. New, cloud-based services can help any…
 
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    1st Quality Content Blog

  • 5 Tips to Improve Your B2B Writing Skills

    Peter
    8 Mar 2015 | 12:40 pm
    Successful B2B writing is an art that needs to be perfected over time. There are umpteen examples of otherwise skilled content writers who have burnt their fingers when it came to churning out effective, target oriented B2B copy. Indeed, a little humor and creative flair is always necessary but B2B communications are based on multiple […]
  • 10 Qualities of a Great Website Content Writer

    Alex
    23 Feb 2015 | 10:27 am
    What do the most successful and sought after website content writers have in common? A lot as it seems. Web content writing is one of the most thriving and specialized professions in recent times. With the internet boom opening up newer playing fields for a wide variety of industries, the need for highly skilled and […]
  • Why Content Writers Should Have an Idea of the Basic Marketing Principles

    Anuvab
    16 Feb 2015 | 12:11 pm
    Writing is a creative, compelling and persuasive art. What is marketing then? An art or science or even both? A strong umbilical cord connects both marketing and writing in multifarious, unimaginable ways. No writing is deemed successful and purposeful if not tailored for an audience. Marketing is all about showcasing, promoting or selling ideas, concepts, […]
  • How to Successfully Find a Virtual Assistant (VA) for Your Business

    Peter
    8 Feb 2015 | 10:20 am
    The number of virtual assistants is shooting through the roof. When it’s time to find one or multiple virtual assistants or freelancers to help you run your business smoothly, you don’t need to worry about how close they’re located to your home office. Even if a virtual assistant is living 10,000 miles away from your […]
  • 1st Quality Content’s 10 Best Blog Posts of 2014

    Peter
    12 Jan 2015 | 11:07 am
    Of all the posts that we published on 1st Quality Content blog in 2014, there were some that attracted readers’ eyeballs the most and stood out quite well. Therefore, we thought it would be a good idea to serve you with the 10 best of all these popular blog posts. In case you missed out […]
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    Online Marketing Strategies for Entrepreneurs

  • 10 Ways to Build Brand Recognition and Get Attention of Influencers Using Social Media

    Jolynn
    9 Mar 2015 | 6:45 pm
    Online Marketing Strategies for Entrepreneurs - As a business owner venturing into the online world, it’s easy to feel overwhelmed with all the various social media strategies and tools you have to master. It’s easy to get “Shiny-Object Syndrome” and get so overwhelmed with all the tools that you have at your disposal.  It’s important to not get distracted and get […] The post 10 Ways to Build Brand Recognition and Get Attention of Influencers Using Social Media appeared first on Online Marketing Strategies for Entrepreneurs.
  • 3 Social Media Strategies To Convert Fans to Customers

    Jolynn
    26 Feb 2015 | 3:39 pm
    Online Marketing Strategies for Entrepreneurs - Guest Blog Post by Dennis Styers Social media presents the opportunity to connect with a wider audience than ever before. All you have to do is start a Facebook or Twitter page and you have the whole world at your disposal. It’s one thing to have people like your page, but another thing entirely to […] The post 3 Social Media Strategies To Convert Fans to Customers appeared first on Online Marketing Strategies for Entrepreneurs.
  • How to Develop a Persuasive Content Marketing Plan

    Jolynn
    17 Feb 2015 | 3:42 pm
    Online Marketing Strategies for Entrepreneurs - You absolutely must have a persuasive content marketing plan in place for your web business. Why? Because … Your prospects are exposed to “247 commercial messages each day.” (Consumer Reports) Research tells us that consumers are exposed to as much as “600 advertising messages a day” in some form. (The Business Journal Phoenix) The average […] The post How to Develop a Persuasive Content Marketing Plan appeared first on Online Marketing Strategies for Entrepreneurs.
  • 7 Market Research Tools to Help You Define and Validate Your Target Market

    Jolynn
    26 Jan 2015 | 4:57 pm
    Online Marketing Strategies for Entrepreneurs - Are you struggling with sales conversion and a lack of targeted leads for your product or service? Maybe you haven’t defined your target market appropriately.  One of the most important things when starting your business is to identify your target market. This data is critical to developing good pre and post sales content and in developing […] The post 7 Market Research Tools to Help You Define and Validate Your Target Market appeared first on Online Marketing Strategies for Entrepreneurs.
  • How to Attract New Subscribers to Your Facebook Page

    Yohana Petrovic
    2 Jan 2015 | 7:30 am
    Online Marketing Strategies for Entrepreneurs - Do you have a business? Are you a freelance writer? Then you most likely have a Facebook page advertising yourself to potential customers and supporting current customers. Let’s look at some actionable tips to help you generate interest in your Facebook page and accrue “likes” while better engaging current customers. Keep Things Visual We all […] The post How to Attract New Subscribers to Your Facebook Page appeared first on Online Marketing Strategies for Entrepreneurs.
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    Roojoom Blog

  • Show Them How to Measure: Setup Your Team for Higher Content Performance

    Yael Kochman
    25 Mar 2015 | 7:07 am
    While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, according to recent research by content marketing institute and marketingprofs, 72% of marketers say they are currently battling the challenge of measuring content marketing performance. > Increase your content’s performance with Roojoom. Learn how Want to learn how to measure your content performance, how to identify to right metrics to track and how to set proper KPIs…
  • 3 Ways To Celebrate St. Paddy’s Day With Real-Time Content

    Sara Muchnick
    16 Mar 2015 | 1:31 am
    Saint Patrick’s Day: a holiday stuffed with tradition, indulgence, and Irish culture. One thing’s for sure, March 17th is a very happy day. This is not just an opportunity to celebrate through parades and food (and of course, many many drinks), but an opportunity to celebrate through content. Publishing real-time St. Paddy’s-related content will help you keep up with your audience. > The fastest way to create a new piece of content for Saint Patrick’s Day is to repurpose your existing content into a Roojoom. Give it a try Real-time content is not only a fun…
  • 3 Tools For Personalized Content Journeys That Boost Your Lead Generation

    Yael Kochman
    9 Mar 2015 | 6:48 am
    Content is at the core of marketing. Whether it is a landing page, an email, or a Facebook post, everything we share with customers or prospects is based on content. While your company has one identity, your customers are not all alike. For your content to succeed, you must get to know your customers up close so you can personalize the content that you serve to each group of (or even individual) users. Personalized content engages more, and converts more. Personalized content engages more & converts more. Personalize your Content JourneysClick To Tweet How can you personalize our…
  • 6 Scalable Pieces To Complete Your B2B Content Marketing Strategy Puzzle

    Ivan Serrano
    24 Feb 2015 | 2:24 am
    With content marketing consuming more marketing resources and mind-share, it makes more sense than ever before to bring content marketing into the strategic realm rather than to consider it a marketing side-show. > Want to create B2B content that converts? Learn how Roojoom can help you Scalability is a factor that every enterprise factors into the infrastructure and processes that are essential to its growth plans. Scalability is also something marketers should be thinking about when developing a content marketing strategy. Here is some guidance to help marketers ensure that their…
  • How to Make People Fall in Love with Your Content?

    Yael Kochman
    12 Feb 2015 | 2:08 am
    Ahh, the time has come again: my Facebook feed is swamped with hearts and clichés. What is it about Valentine’s Day that makes us all so emotional? That makes us publicly announce our deepest and warmest feelings towards our loved ones? I guess we all want to love and feel loved. Not only on Valentine’s Day, but every day. Emotions help us connect. They help us inspire. Want your content to connect and inspire? Here are five tips to get you started. 1. Be the first to say “I love you” Have you ever said “I love you” to someone before they said it to you? Do you remember what…
 
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • 7 Keys to Creating B2B Product Pages That Convert Leads Into Customers

    Jaime
    18 Mar 2015 | 5:00 am
    B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton of content … such as blog posts, social updates, videos and white papers. This content is great for educating early-stage leads and raising brand awareness. Eventually you want to move leads from your blog and social channels to your website, where they can check out your…
  • What to Look for in a B2B Copywriter

    Rachel
    4 Mar 2015 | 5:00 am
    Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster. Many B2B marketers try several copywriters before they find the best fit. Make your search easier by looking for the following traits:  1. Experience in Your Industry Some copywriters are generalists, which means they write about everything from health supplements to…
  • 5 Ways Small B2B Marketing Teams Can Win at Content Marketing

    Rachel
    25 Feb 2015 | 5:00 am
    Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. But even though you have a small team, you’re likely under pressure to produce more and more content. According to the 2015 B2B Content Marketing: Benchmarks, Budgets, and Trends – North Americas report, 70% of B2B marketers are creating more content than they were last year – with 42% publishing daily or multiple…
  • How B2B Buyers Are Engaging With Your Content [Data]

    Rachel
    19 Feb 2015 | 2:50 am
    Let’s face it …  Your content marketing efforts don’t mean anything unless your ideal customers engage with your content and take action.   To help you get the most out of your content investments, I’ve compiled some recent statistics on how B2B buyers are using content throughout the sales cycle. Drumroll, please! The B2B Buyer Journey B2B buying is a team sport. According to TechTarget, the majority of B2B buying teams have between two and seven members. A significant number of these teams have 10 or more members. Google matters. When business buyers are ready to research a…
  • How to Increase Your B2B Email Open and Response Rates

    Jaime
    11 Feb 2015 | 4:00 am
    I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers to respond to your emails. According to the 2014 B2B Demand Generation Benchmark report, email is one of the top tactics for attracting a high number of quality leads.  Download the Email Marketing Pre-Launch Checklist.   The study also found that in-house email marketing yields one of the lowest cost-per-lead. Trade…
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    JS Digital Solutions

  • Importance of Transparency

    admin
    11 Mar 2015 | 8:57 am
     March 11th, 2015 Transparency is probably one of my favorite concepts. I appreciate information and honesty, which go hand-in-hand with transparency. People don’t like to be kept in the dark, they don’t like feeling deceived, they don’t like hearing half truths. One of the reasons that people are so distrustful of marketers, and really the media in general, is that they feel like they’re hearing a lot of half truths. The advertisements are telling consumers just enough to interest them, but God forbid they admit to any faults or drawbacks of the product. That’s changing, and I’m…
  • Millennial Mindset

    admin
    3 Mar 2015 | 10:02 am
    March 3rd, 2015 I’ve seen more articles (and written a few myself) about millennials than I care to think about. As much as they’re the mystery generation that nobody can figure out, everyone certainly has tried. We’ve all decided that millennials are skeptical, cautious, care about the environment, are less likely to own big ticket items, etc. You’d think I’d be oversaturated by this topic, but I actually stumbled upon a piece recently that took a new approach. It analyzed the mindfulness of this demographic with a number of figures that surprised me. For example, 84% of…
  • Tips for Effective Email Marketing

    admin
    24 Feb 2015 | 10:47 am
    February 24th, 2015 Ah, email marketing. Often seen as something barely worth consideration. Something to forget about, perhaps. Move on to bigger and better things in the digital marketing world, right? Wrong! Digital marketing has gotten exciting, and there are so many new and fun things to try, but don’t forget about email marketing, just chilling, holding down the fort and standing strong. A survey from last fall surprised everyone when it found email marketing to be the most effective of all digital tactics. You mean those dozens of junk email in your inbox everyday work on some…
  • Are the Oscars the Next Super Bowl?

    admin
    17 Feb 2015 | 10:24 am
    February 17th, 2015 Plenty of people watch the Super Bowl for the ads, as opposed to watching for the actual game. Especially this year, especially in Wisconsin, most people I know certainly weren’t watching to cheer for either the Seahawks or the Patriots. The Super Bowl is the biggest day of the year for advertisers. Is the Academy Awards telecast becoming the second biggest day for marketers? This year it costs almost $2 million for a 30-second spot. The 2015 Super Bowl was about $4.5 million. It costs about $320,000 for a commercial during The Big Bang Theory, the most expensive…
  • Do You Know Your Audience?

    admin
    10 Feb 2015 | 8:28 am
    February 10th, 2015 How much do you know about your audience? If you’re a small business owner or employee reading this, then it’s feasible that you even know the names of some of your customers. That isn’t necessarily needed, although it’s great for building relationships. What is needed, no matter how large or small the company, is a basic understanding of who you’re selling to. You can’t possibly be successful without knowing a thing or two about your customers. Marketing needs to be tailored to them. Products need to fit the gaps in their lives. Take the time and learn who…
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    Blogmutt, the blog writing service blog

  • Inspiration for Your Weekend: Blogging, Running, Cleaning

    Patrick Armitage
    27 Mar 2015 | 10:50 am
    The latest from theblog writing service, Blogmutt: We use our blog for a lot of different things. Principally, because we’re a blog writing company, we use our blog as a way to showcase sample posts for customers. We get that request all the time. Our Blogging Strategy We’ve also evolved the blog to include something silly like the #MuttLine (which actually includes some very insightful articles if you check it out), we’ve highlighted a couple articles that our customers would find helpful, we include tips and tricks for making BlogMutt a better service, and answer customer…
  • Blogging for International Business Consultants: An Example Post

    Scott Yates
    27 Mar 2015 | 6:42 am
    The latest from theblog writing service, Blogmutt: As an international business consultant, establishing credibility with your potential customer base is absolutely crucial. Companies will only consider consulting with you if they truly believe you know your international business, so you should put a considerable amount of time into building thought leadership. One way to do so is to blog about relevant topics, such as emerging markets. Here is what a sample blog for international business consultants might look like. 3 Reasons Peru Should Be Considered the Next Great Emerging Market…
  • #MuttLine: 26 Blogging Tools to Livestream Your World

    Patrick Armitage
    26 Mar 2015 | 7:35 am
    The latest from theblog writing service, Blogmutt: #MuttLine is the wit and wisdom of two blog posts. In one. Ah yes, the digital toolkit. Today, we highlight 26 blogging tools and a new tool from Twitter that is making its debut today. 26 Blogging Tools to Simplify Your Life: An A-Z List This post from Social Media Examiner is a digital Swiss Army knife of tools that you can use to make your blogs better, more readable, shareable and useful. I would definitely take a look at the top grammar tools. I’ve used the Hemingway Editor in the past and found it quite good at simplifying my…
  • Blogging for Talent Recruiting Agencies: Attract Candidates With Better Job Descriptions

    Scott Yates
    26 Mar 2015 | 6:00 am
    The latest from theblog writing service, Blogmutt: Talent recruiting agencies have a difficult task. Their goal is to get highly talented candidates to apply for positions posted by their clients, acting as a mediator between the organization and potential employees. But how do you convey just what type of career awaits potential candidates? One way to success is blogging about the position. Not only does it give potential candidates an idea about what awaits them in a given job, it also gives your agency the opportunity to optimize a specific blog post around a job title and thus be found…
  • BlogMutt’s Twitter List for Content Marketers

    Patrick Armitage
    25 Mar 2015 | 9:23 am
    The latest from theblog writing service, Blogmutt: I’ve made no secret about the fact that I have an unhealthy obsession with Twitter in the office. It’s an incredibly useful tool that has cut down on me jumping from site to site to site to find useful information for my personal and professional life. Before Twitter Becomes Overwhelming If you’ve used Twitter for awhile and casually start following accounts, you quickly realize that you can’t keep up with the stream. And once you get up to following >1,000 accounts Twitter starts to become overwhelming.
 
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    Vero Email Marketing Blog

  • 6 Creative Ways to Integrate Social Media and Email Marketing

    Jimmy Daly
    25 Mar 2015 | 6:00 am
    This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. Few people make buying decisions anymore based on information from a single medium. So when marketers focus all their energy on one channel, they could be missing out on other opportunities and the natural rhythms of the buying cycle. So how can you keep on top of channels as…
  • How to Integrate Vero and SumoMe

    Jimmy Daly
    24 Mar 2015 | 10:33 am
    SumoMe is the fastest and easiest way to grow your email list. And now SumoMe integrates directly with Vero. This means you can add subscribers to your newsletter and trigger behavioral campaigns without any additional work. If you haven’t used SumoMe before, it’s a suite of free tools to help you grow your traffic and email subscribers. It makes creating scroll boxes and opt-in forms incredibly easy. How to Integrate Vero and SumoMe First, open up SumoMe. If you haven’t already installed it, go get it here. It’s free and super useful. Choose the app you want to use to…
  • 26 Email Marketing Tips from the World’s Smartest Companies

    Alexandra Solymar
    23 Mar 2015 | 6:00 am
    There are countless elements that can make or break an email. Layout, readability, buttons, and minor psychological tricks are but a few things you need to keep in mind when designing emails that will trigger action. Conversions don’t happen by accident and neither do great emails. The following 25 tips are based on emails from some of the world’s smartest companies. 1. Let images do the talking. Make the text-to-image ratio lean in favor of images. Custom graphics might convey your message better than words. 2. Go for the small win. The Papa John’s order confirmation asks…
  • How to Use a Giveaway to Get 2,239 Email Subscribers in 10 Days

    Bryan Harris
    18 Mar 2015 | 5:56 am
    This is a post by our friend Bryan Harris that originally appeared on his blog VideoFruit. It was 8:15 a.m. on Monday, September 15th. My day was completely planned out. I was gearing up to launch the Vault in two weeks and was on a tight deadline. And then Twitter happened. I came across a case study by Josh Earl where he showed how he collected over 60,000 emails by hosting a giveaway. 60,000 email subscribers? In 10 days? That completely blew me away. So I canceled all of my plans and set up my own giveaway. 3 hours later it was live. I gave away a 10-year subscription to LeadPages, a tool…
  • How to Design Email Landing Pages That Convert

    Jimmy Daly
    16 Mar 2015 | 6:00 am
    Oli Gardner is smart. The Unbounce co-founder has seen and reviewed more landing pages than anyone on Earth. We were lucky enough to have him on a webinar recently where he shared as much knowledge as he could in one hour. Landing pages are a black hole for many marketers. It’s hard to create a great landing page. And that’s exactly why Oli’s knowledge is priceless. The webinar is embedded here so you can watch it again and again. (Once is definitely not enough.) If you’re looking for more resources on landing page design and optimization, check out: The Unbounce blog…
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    Wylie Communications, Inc.

  • Create more short pages

    Ann Wylie
    21 Mar 2015 | 10:00 pm
    Fewer long pages are less effectiveThink index cards, not toilet paper: Websites with many short pages — as opposed to those with fewer longer pages — work better.Usability experts John Morkes and Jakob Nielsen studied Web visitors’ performance with two versions of a website:One site contained three pages with 4,500 words.The other contained eight pages with 2,500 words.The eight-page, more concise site was:Easier to understandMore memorableFaster to readMore satisfyingBottom line: Break your copy into meaningful chunks, and create a page for each chunk.Next steps: Catch…
  • Stop it with the ing-ing

    Ann Wylie
    14 Mar 2015 | 10:00 pm
    Present participle heads may be worse than labelsBarney Kilgore, the legendary editor of The Wall Street Journal, once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.”Hanging around Stop ing-ing your headlines headlines. Image by Trent StrohmI’m with Barney: Stop ing-ing. Especially in headlines.Now, to be fair, Kilgore’s comment refers to gerunds: verbs that get turned into nouns with the addition of an “-ing,” as in “Writing is fun.”What I’m talking about are…
  • Why be creative?

    Ann Wylie
    7 Mar 2015 | 9:00 pm
    Interesting copy helps readers learnIn the early 19th century, German philosopher Johann Friedrich Herbart said that interest leads to understanding, learning and memory — and even inspires readers to learn more.Up, up and away! Creative copy elevates understanding, learning, memory and learning.For nearly 200 years, researchers, philosophers and communicators have seen the link between interest and learning.One of those researchers is Suzanne Hidi, associate member at the Ontario Institute for Studies in Education’s Centre for Applied Cognitive Science. In “Interest and Its…
  • Writing in the right direction

    Ann Wylie
    28 Feb 2015 | 9:00 pm
    Create written communication guidelinesEver wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?”Write it right Writing guidelines get your writers and reviewers on the same page — literally.How about a resource you could use to show serial offenders how to fix label headlines, passive voice or leads that are more likely to get readers to take a nap than to take action?Wouldn’t you love to present a document that helps you tell your approvers, “While I personally would love to press…
  • Captivate your audience

    Ann Wylie
    21 Feb 2015 | 9:00 pm
    Three ways to make your copy more creative“Nobody ever sold anybody anything by boring them to death.”— David OgilvyOgilvy was right.If you want someone to buy what you’re selling — whether you’re pitching products and services or positions and ideas — you must first engage them.Draw them in Want to grab reader attention? Make Your Copy More Creative.And nothing engages audience members quite so well as creative material. Creative elements get attention, communicate more clearly and enhance credibility. They paint pictures in your audience members’…
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    ClickTecs » Blog

  • Five Tips on How to Make Your Great Content Shareable

    Jamshaid Hashmi
    23 Mar 2015 | 8:37 am
    Having great content is one thing, but using social media to brand your business is important for branding and generating buzz.  It’s a great way to transform your lead generation efforts and give relevant and timely information your prospects are looking for.   It’s no secret that people are now learning about your brand via social.  They can ‘like and engage with your content, comment on your content and even share it on their own personal feeds.  By adding social media elements and shareable content to your social media campaign, you can empower customers, prospects, fans or…
  • SEO Strategies Every Business Need to Adopt

    Jamshaid Hashmi
    17 Mar 2015 | 6:32 am
      About the Author : Jamshaid (Jam) Hashmi A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies…
  • Building Brand Loyalty – How to Stay Top of Mind With Your Customers

    Jamshaid Hashmi
    10 Mar 2015 | 10:01 am
    How do you build an enduring brand with loyal followers? How do you focus on mastering loyalty marketing initiatives, and stay relevant and consistent with an amplified global competitive landscape? Brand loyalty is built on the foundation of every interaction your customer has with your service. The key to brand loyalty is to always meet or exceed expectations with every customer encounter. When customers become loyal, they not only buy your product/service, they become emotionally attached to your brand. They may recommend your brand to their friends and family, develop an emotional…
  • NAP Consistency for Local Search Optimization: Nothing to Do With Sleeping Patterns!

    Jamshaid Hashmi
    2 Mar 2015 | 8:30 am
    Google is causing many people to have inconsistent sleeping patterns.  Especially if you are a small business owner, or a Franchise company that has multiple local franchisees, trying to get visibility in the local search results isn’t getting easier. To help understand the fundamentals of how to get found for local search, it is important to understand a few of the basics.  Some of the things you will come across when trying to get found locally for search are NAP Consistency, Citation duplication and clean-up.   What is NAP Consistency? Local search engines use NAP…
  • ClickTecs Helps Build Awareness for Children and Youth of Canada by Providing Online Services to Charity of Hope

    Jamshaid Hashmi
    24 Feb 2015 | 8:35 am
    FOR IMMEDIATE RELEASE Contact: Jamshaid Hashmi, (905) 286-5005 jam@clicktecs.com   ClickTecs Helps Build Awareness for Children and Youth of Canada by Providing Online Services to Charity of Hope Forward-thinking digital marketing agency works with Charity of Hope to create an online presence that reaches thousands of people across Canada. TORONTO, ONTARIO–(Feb. 20, 2015)ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday the launch of the new website for Charity of Hope (COH).  In collaboration with Charity of Hope…
 
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    Copy Dojo

  • Why ‘Selling Yourself’ is the Wrong Approach

    Eric Moeller
    25 Mar 2015 | 12:00 pm
    (And What You Should Do Instead) Many small business owners have a notion they need to ‘sell themselves’ effectively to win new business. They believe ‘if I can showcase what I can do for a prospect, I’ll win more business’. I’m here to tell you this is outdated thinking. Some people have no problems ‘selling themselves’. For them, it feels easy and natural. For others, it doesn’t come naturally, but they’re under the impression they need (and are supposed) to sell themselves to win new business, which causes inner conflict and stress. If you’ve been trying to sell…
  • 5 Copywriting Lessons from Apple

    Eric Moeller
    11 Mar 2015 | 12:00 pm
    A few months ago I wrote a post pointing out how Apple uses copywriting to promote their products. In a more recent post, I tried a new format for Copy Dojo. I shared a SlideShare slide deck, and the format proved to be popular with readers. I decided to create some slides showing how Apple uses copywriting, based on the original post, and have added a few more thoughts. Whether you use copywriting to market a software product, or for some other product or service, Apple definitely uses some approaches we can all learn from. You can check it out here: (The text in the SlideShare is best…
  • Sales Copywriting Ideas to Make Your Email Stand Out

    Eric Moeller
    27 Feb 2015 | 10:00 am
    Do you ever contact sales prospects via email? Do you find it challenging to find a way to entice a prospect to take action and not ignore your message? I recently received an unsolicited email from a salesperson, and it was clear they knew nothing about my business needs and challenges. I was within milliseconds of deleting that email, when it occurred to me… “There’s a learning opportunity here!!!”   These slides are based on an presentation I recently delivered (to a fine bunch in Exeter) which shows you mistakes to avoid, and how you can use sales…
  • Leading by Example: Marketing Wisdom From Seth Godin

    Eric Moeller
    25 Feb 2015 | 11:30 am
    How did Seth Godin sell 50,000 copies of his new book ‘What To Do When It’s Your Turn’ in 6 weeks, without the support of a publisher? Even if you haven’t heard of his new book, or don’t know who Seth Godin is, there are many valuable marketing lessons from his launch of ‘What To Do When It’s Your Turn (And It’s Always Your Turn)’. Seth Godin’s marketing plan was simple, but simple in the Michelangelo sense – ‘simplicity is the ultimate sophistication’. As he explained in a recent Social Media Marketing podcast, “I just told people I wrote it”. There was no…
  • Should You Hide the Price in Your Sales Copy?

    Eric Moeller
    11 Feb 2015 | 10:00 am
    I was recently asked why some sales letters hide the price of the product or service in their sales copy. To see the price you have to first click the ‘add to cart’ button. The question from this Copy Dojo reader was ‘why would someone want to conceal their price in their sales copy?’ Why Hide the Price in Sales Copy? Sales copywriting enables you to present information in a specific way to your prospect. Doing this allows you to point out problems, wants and desires, then transition to the offer, and then highlight benefits before revealing the price. When a product has a high price,…
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    Edwin Dearborn

  • Personal Branding Expert Features Unique Marketing Platform

    Edwin Dearborn
    15 Mar 2015 | 12:03 pm
    As a personal branding expert and published author on the subject, I know that creating and distributing engaging and helpful content is one of the most powerful, proven methods to generate brand awareness, as well as increasing consumer interest and…Read more →The post Personal Branding Expert Features Unique Marketing Platform appeared first on Edwin Dearborn.
  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
  • Content Marketing Myths Exposed

    Edwin Dearborn
    12 Feb 2015 | 8:41 am
    There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going to be the answer to our sales prayers. Content marketing is not some angel that will come down and bless…Read more →The post Content Marketing Myths Exposed appeared first on Edwin Dearborn.
  • The Guerrilla Marketing Budget That Grows A Business

    Edwin Dearborn
    11 Feb 2015 | 7:48 am
    To survive in business your must market and sell. Having a guerrilla marketing budget in place, and adhered to, can be your competitive edge when you are starting out. When one is one a tight budget, or are trying to…Read more →The post The Guerrilla Marketing Budget That Grows A Business appeared first on Edwin Dearborn.
  • The Inspiration To Write: My Dirty Little Secret

    Edwin Dearborn
    10 Feb 2015 | 9:03 am
    The inspiration to write. Whether you are an author, blogger, screenwriter, poet or song writer, becoming inspired to write can become difficult at certain periods in your life. Sooner or later you will hit that wall that has often been…Read more →The post The Inspiration To Write: My Dirty Little Secret appeared first on Edwin Dearborn.
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    MLM Lead Generation

  • 7 Secret MLM Tips of the Top Earners Revealed

    Dean R Black
    27 Mar 2015 | 10:59 am
    It’s been said that one of the quickest paths to produce the result you want is to find someone who is currently producing the result you want and find out what it is they actually are doing, or did do, to get that result. Then simply copy them and your success is just about guaranteed. […] The post 7 Secret MLM Tips of the Top Earners Revealed appeared first on MLM Lead Generation. Related posts: MLM Tips – Top 3 Tips To Create MLM Success For YOU! The Secret To What Is Multi Level Marketing Revealed MLM Sponsoring Tips To Explode Your MLM Business
  • MLM Free Leads – How To Find High Quality MLM Free Leads

    Dean R Black
    26 Mar 2015 | 10:36 am
    How to Effectively Use MLM Free Leads The most significant challenges to people starting out in MLM is locating potential leads but it really is not all that hard, MLM free leads can be gotten in abundance. A lot of people are convinced the easiest way to get a lot of leads to begin with […] The post MLM Free Leads – How To Find High Quality MLM Free Leads appeared first on MLM Lead Generation. Related posts: Free Leads For MLM – How To Generate High Quality Free Leads For MLM Advertising Network Marketing To Prospects To Get You Quality Leads How To Generate Targeted MLM…
  • The Secret To Generate Leads Online For Your MLM Business

    Dean R Black
    25 Mar 2015 | 9:03 am
    One of the hardest parts of building a network marketing or MLM business is lead generation and you ought to be aware of that before starting. The majority of network marketers fail at this part of their business, but if you are not prepared to discover how to generate leads online efficiently and effectively, you may also […] The post The Secret To Generate Leads Online For Your MLM Business appeared first on MLM Lead Generation. Related posts: The Secret To Learning How To Generate Leads Online The Best Way To Generate Leads For Network Marketing Should You Buy MLM Leads Or Generate…
  • How To Generate Targeted MLM Leads Free

    Dean R Black
    24 Mar 2015 | 8:53 am
    One of the finest tactics for getting MLM leads free relies on how much you know about selling on social networking sites. If you have got the budget, pay-per-click and other advertising resources are good if you understand how to employ effective keyword systems. This is a good way of achieving one’s advertising goals which […] The post How To Generate Targeted MLM Leads Free appeared first on MLM Lead Generation. Related posts: How to Generate Highly Qualified Free MLM Leads For Your MLM Business Free MLM Leads – The Truth About Free MLM Leads Is Exposed Free Leads For MLM…
  • How To Generate Multi Level Marketing Leads For Your MLM

    Dean R Black
    23 Mar 2015 | 10:26 am
    Are you serious about taking your network marketing business to the next level? If so then you actually need to wrap your mind around the idea of focusing most the time you have available to build your business on only those things that will move your business forward. Which means … Prospecting and recruiting and generating […] The post How To Generate Multi Level Marketing Leads For Your MLM appeared first on MLM Lead Generation. Related posts: The Secret To What Is Multi Level Marketing Revealed Should You Buy MLM Leads Or Generate Your Own? The Best Way To Generate Leads For…
 
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    eMarketingBlogger

  • 21 Killer Local SEO Tips and Advice for Small Business

    Navneet Singh
    20 Mar 2015 | 4:15 am
    These local SEO tips for small business will help you in optimizing your site for local search listings which brings new customers right to your local business. The main ingredient of any small or... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 11 Tips for Optimizing Landing Page for Local Small Business

    Navneet Singh
    15 Mar 2015 | 7:18 am
    Since the Google’s local algorithm update ‘Pigeon’, Organic signals are now more tied into the local search algorithm. So, properly optimized site is very important if you have to outrank... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 15 Tips for Auditing & Optimizing Google+ Local for Business

    Navneet Singh
    9 Mar 2015 | 8:39 am
    Google My Business, a one-stop destination for small business owners looking to increase their visibility within Google search, Google Maps, and Google+.   navneet.emarketing@gmail.com or... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Prevent Site getting Hit by Google Panda Update

    Navneet Singh
    24 Feb 2015 | 8:18 am
    What Is The Google Panda Update? Google’s Panda Update is a search filter introduced in February 2011 aimed to lower the rank of “low-quality sites” or “thin sites”, and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Best Day and Time to Post on Social Media

    Navneet Singh
    2 Jan 2015 | 11:34 pm
    It’s important to know when the highest percentage of your audience is snoop on your social networks, so that when you share content you’ll get maximum exposure on Facebook, Twitter, Google+,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Creativity 101

  • What Does Creativity Mean to You – Neil Patel?

    shelli
    4 Mar 2015 | 7:57 am
    Neil Patel, entrepreneur, marketer and blogger; is co-founder of Crazy Egg, Kissmetrics and Quick Sprout. In 2009 Neil was named as one of the top influencers on the web by The Wall Street Journal. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil is based in Seattle. What does creativity mean to you? Creativity to me means thinking outside of the box. You don’t have to follow the norm and do things the way everyone else has done them. Being creative is a beautiful thing as…
  • What’s Your Why?

    shelli
    2 Jan 2015 | 2:15 am
    When I work on a website, content or online branding project, my starting point is always to ask, why? To find out the essence of why the brand I am working on exists. This is the foundation for their brand message which then informs the design, the website and all their marketing material. I help them define and project the right message. Why? is emotive and taps into passion, which is the key to it being so powerful. Nothing moves mountains more than passion. ‘Me too’ and ‘vanilla’ brands are easily replicated and easily forgotten, but a brand based on passion…
  • Side Projects Save Your Soul

    shelli
    20 Dec 2014 | 2:06 am
    The worst client I ever had pushed me to the limits of sanity. I’m not proud to say that I did reach a point where I was avoiding their phone calls. A cheap client who wanted everything for nothing and project creep was out of control. I reached a point where I just wanted to get the job finished, get the guy out of my hair and write it off as a bad experience, but it felt like it would never end. I found the client so demanding, difficult to work with and the project so soul destroying that I stopped building sites for clients for a few years after that. I have been through several…
  • Eating Apples Is The Secret To Success

    shelli
    10 Dec 2014 | 2:00 am
    Agatha Christie preferred to work in a large Victorian bath whilst eating apples. Benjamin Franklin would work naked for an hour every morning. Dame Edith Sitwell would lie down in a coffin finding inspiration in the claustrophobic and restrictive space. Does this mean we should emulate the greats and lie naked in a coffin and eat apples? Are eating apples really the secret to what made Agatha so productive, creative and successful? Human beings by their nature are essentially lazy; seeking short-cuts, easy solutions and full instruction manuals. That’s why our facebook feeds are…
  • In-Depth Guide To Creating Personas & Why They Help Produce Better Content

    shelli
    2 Dec 2014 | 6:42 am
    Jane Walker is 34 and lives in Manchester with her boyfriend of 5 years. They have a city centre apartment and one car. She works in a designer clothing store as a manager and loves the perks of discounted clothing. Her parents live an hour’s drive away and she sees them on average every two weeks. She has one sister who lives and works in London, but they are not very close. Jane works from 9.30am till 6pm and has to work every Saturday. She goes to the gym three evenings a week and meets her girlfriends for a drink every Friday night. Jane is internet savvy and uses email, facebook and…
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    Story Bistro

  • A Business Paradox: Slow Down to Speed Up

    Téa Silvestre Godfrey
    24 Mar 2015 | 9:46 am
    You’ve seen the marketing hype and heard all the promises: Build a Six-Figure Business in just 60 Days! Or, Fail Fast, Succeed Faster. There’s even a magazine called Fast Company. And it’s true: most of us want that income NOW. We’ve got bills to pay. Kids to send to college. Vacations to take. And we’re constantly looking for ways to be more productive. To cram more things into our measly 24 hours. Need to make everything happen yesterday? There’s an app for that. But the speed of our lives isn’t news. We’ve been fighting the Cult of Instant…
  • Uncorked: Bonita Richter Says Size Doesn’t Matter

    Téa Silvestre Godfrey
    9 Mar 2015 | 1:13 pm
    Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your cohorts, gain some insight into what makes someone successful, and hear how others got their start. (Wanna be one of our Uncorked stars? Start by raising your hand here.) Meet Bonita Richter. You may remember her from our Butter & Beast project. Bonita’s an award-winning business expert who’s passionate…
  • You Don’t Need to Be Seduced (And Neither Do Your Clients)

    Téa Silvestre Godfrey
    3 Mar 2015 | 11:49 am
    [A poem] This isn’t a sales page with secret voodoo marketing tricks. The truth is there are no secrets. And you don’t need to be seduced, cajoled, or hypnotized. Your body and your heart know what’s best for you and your business. I’m here to listen deeply. And help you listen, too. Are those true hunger pangs? Or are you simply bored with the plateau? I’m here to make space for you. So you can let your words and spirit unfurl their tender wings. To cheer you along as you test them. To remind you to work your muscles. I’m here to hear what you most…
  • Bored or Apathetic? How to Rekindle the Passion for Your Business

    Téa Silvestre Godfrey
    23 Feb 2015 | 3:01 pm
    Maxine’s been building her coaching practice now for nearly two years. And she’s had it with all the same-old advice. She swears that if she hears one more time that she needs to “focus on a niche” or “quit playing small,” she’s going to punch someone in the throat. (Okay, probably not. Maxine wouldn’t hurt a fly. But she is tired of feeling berated by all the marketing experts who want her to create epic shit.) It didn’t used to be this way. When Maxine first started her business, she was full of creative energy and enthusiasm for the…
  • Uncorked: Michelle Radomski Says Your Voice Matters

    Téa Silvestre Godfrey
    20 Feb 2015 | 3:46 pm
    Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your cohorts, gain some insight into what makes someone successful, and hear how others got their start. (Wanna be one of our Uncorked stars? Start by raising your hand here.) Meet Michelle Radomski, Graphic Designer & Mandala Artist. Michelle is an unwavering advocate for helping her clients share their voices. Through…
 
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    #FinanceMarketingBlog

  • Millenials, e-Commerce Sales and Social Media for Financial Advisors

    Samuel Mignot
    14 Mar 2015 | 12:08 pm
    Financial products and services consumers are changing. The same old recipes don’t work anymore and Financial actors have no choice […] The post Millenials, e-Commerce Sales and Social Media for Financial Advisors appeared first on #FinanceMarketingBlog.
  • Old SEO vs new SEO

    Samuel Mignot
    25 Feb 2015 | 1:47 am
    Search Engine Optimization is a constantly evolving field and 2015 is seeing lots of changes. Google, Yahoo and Bing regularly improve […] The post Old SEO vs new SEO appeared first on #FinanceMarketingBlog.
  • Winning Customer Loyalty and Building Your Online Brand

    Samuel Mignot
    20 Feb 2015 | 4:21 am
    Blogging is one of the most misunderstood way of communication. Dating back from the late 90’s, most business owners still […] The post Winning Customer Loyalty and Building Your Online Brand appeared first on #FinanceMarketingBlog.
  • 5 top KPIs to check on Google Analytics

    Samuel Mignot
    4 Feb 2015 | 4:26 am
    Connected 24/7, available in multiple languages (depending on your lead base) and perfectly outlining your added value, your website is […] The post 5 top KPIs to check on Google Analytics appeared first on #FinanceMarketingBlog.
  • How can Private Banks strive in a Digital World

    Samuel Mignot
    28 Jan 2015 | 8:14 am
    The emergence of new technologies is having a major impact on the Financial sector.  A few days ago, Andreessen Horowitz […] The post How can Private Banks strive in a Digital World appeared first on #FinanceMarketingBlog.
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    Broke Bloke Blogs

  • 5 Customer Delight Growth Hacks To Create A Positive Emotional Reaction

    Broke Bloke
    25 Mar 2015 | 9:00 pm
    Pamela walked into the room ecstatic, claiming she solved her businesses biggest problem. I did it, she said. I just got an update from my team that my decision to invest in WebEngage the on-site customer engagement suite had solved my biggest business problem. And its only been a month since the installation. It took me a while […]
  • Jon Haver’s First Year of Blogging

    Broke Bloke
    22 Mar 2015 | 7:00 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • Revive Old Posts to Generate Search Traffic, Social Shares & Comments

    Broke Bloke
    18 Mar 2015 | 5:45 pm
    Yes, my friend. You read it right. You can revive old under-performing articles on your blog to drive new search traffic. I’ve been doing this on all my blogs. Old articles that never really drove search traffic or even shares are now working just the way I want them to. More shares and the search traffic […]
  • How to Build Social Influence on Twitter & Dominate Your Niche

    Broke Bloke
    15 Mar 2015 | 9:00 pm
    Influence is everything when it comes to selling. As marketers and bloggers we are expected to hone both the skills of a marketer and a salesman so that we can make money blogging. The birth of social media has simply made it even more difficult as people on the web pay way less attention than […]
  • Rob Cubbon’s First Year of Blogging

    Broke Bloke
    11 Mar 2015 | 7:28 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
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    Launch Podium

  • The Content Flow: Tips for Overcoming Writer’s Block

    Mike Parsons
    16 Mar 2015 | 4:00 am
    Creating unique and interesting content online is all fun and games at first, but the romance can wear off after a while. So how can you keep the content flowing and your audience engaged. The answer is thinking about a year of storytelling as 365 daily experiments. Writer’s block or is no stranger to online publishers. In fact, it can be argued that it is more common due to the frequency that one is required to create content. Perhaps we should call it blogger’s block!  There is no genre that is immune to the discomfort of writer’s block. Photographers, illustrators, writers,…
  • The Ins and Outs of Web Analytics

    Mike Parsons
    9 Mar 2015 | 4:00 am
    If you are placing your story in the right places online, chances are, you’ll have more data than you know what to do with. Unless your full-time job is to analyze this data, it can start to get pretty overwhelming. You will have a number of different dashboards presenting hundreds of different data points and metrics. Before you give up and throw in the towel, keep this very simple approach in mind: start with the end result in mind and work from there. It doesn’t matter what type of online business you have, any online business will have a ‘call-to-action’, something…
  • Starting Small is the Biggest Idea in Advertising

    Mike Parsons
    2 Mar 2015 | 3:00 am
    Advertising is one of the most complex elements of the Internet. Just to put it in perspective, there are millions of companies providing technology, distribution and audience-related services over a $140 billion dollar per year industry. There is a dark secret to the Internet advertising industry and it has to do with much more than scale. The beauty of Internet advertising is that it has the unique ability to accelerate the distribution of content and the growth of users. It does, however, have one massive flaw: fraud. It has been estimated that a third of all advertising clicks are…
  • How to Avoid the Spam Folder and Maximize Your Email Newsletter

    Mike Parsons
    23 Feb 2015 | 3:00 am
    Email marketing is having a moment. More than a moment, actually. It’s a superstar. It stands out amongst your marketing toolkit because it lets your audience converse with you on their terms. The ever-popular Facebook and Twitter pushed email newsletter to the backseat. The instant conversations on these platforms has distracted us from, well, everything else. It can sometimes feel like your Facebook feed is a never-ending list of junk. Do you agree? This has put the spotlight back on email marketing and it’s biggest strength. It’s a permission-based conversation with the audience. The…
  • 3 Ways to Make Your Social Media Sing

    Mike Parsons
    17 Feb 2015 | 3:00 am
    Mastering social media is not much different than refining your face-to-face conversation skills. It is a meaningful exchange between two people. There is no need to get distracted and overwhelmed by the complex world of posts, pins, tweets and podcasts! It’s really just as simple as starting a conversation. Make sure you’re talking with the right people, about things they care about, in a format that works. There is a lot going on in social media. Sometimes the ‘signal’ can be hard to find. YouTube serves up approximately 4 billion videos a day. That’s a lot of cat videos and vlogs…
 
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    Blogger Sidekick

  • The Ultimate Guide to Effective Blog Design

    Will Blunt
    9 Mar 2015 | 4:00 pm
    “46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.” (Source: HubSpot Marketing Blog)  Confession time… I’m not a blog design guru. What I am good at is observing, learning and applying what works for other people in my own unique way. That’s what this post is going to be about; how I have consumed so much information online, that it somehow regurgitates itself as a nice looking, highly optimized blog. But before we start, let me give you the context for why I’m writing about blog design. A little while…
  • 15 Ways to Get Backlinks That Won’t Kill Your Search Traffic

    Will Blunt
    16 Feb 2015 | 3:00 pm
    Some of the most renowned sites on the internet experienced a plummet in organic traffic as a result of Google’s Panda updates. This has left a lot of us uncertain about what works and what doesn’t when it comes to search rankings and SEO. One thing we can be certain about is that when an authoritative domain links back to a page on your site, it will positively affect your search ranking. Google sees this link as a way to determine how trustworthy the content on that page is. So backlinks are good. But are all links good for your site? The short answer is no. You don’t…
  • 7 Benefits of Guest Blogging (Plus 2 Case Studies)

    Will Blunt
    4 Feb 2015 | 3:00 pm
    Are we done with guest blogging? I hope not. Sure the landscape is changing, and we need to adapt our approach accordingly. But guest blogging is still one of the most effective growth tactics for you and your business. Let’s have a look at seven reasons you should consider using guest blogging to grow your business; 1. Becoming a thought leader For centuries, those that have challenged the status quo and left an imprint on their generation have been writers. The risk takers. The radicals. The researchers. The geeks at school who turned out to be the most influential contributors of…
  • The Real Reason We Can’t Create Consistent Blog Content

    Will Blunt
    29 Jan 2015 | 4:00 pm
    Coming up with blog post ideas is easy. There are 1000’s of blogs, webinars and free resources available that are dedicated to solving this perceived challenge. Yet consistently publishing blog content remains a hurdle for most content marketers. Why? Because ideas aren’t the problem. I’ll confess, I thought ideas were the problem once myself. In fact I sat down to write this very post about how to come up with more blog post ideas. During my research of other posts on the topic, I realized very quickly that writing a post about coming up with blog ideas was not going to be…
  • 30 Factors to Launch and Run a Successful Business Blog

    Will Blunt
    22 Jan 2015 | 4:00 pm
    There is no universal method to launch and run a successful business blog. In fact, without proper guidance, learning and direction successful execution is far too often out of reach. There are countless levers that need to be pulled, prodded and released simultaneously for your blog to rise to the top. And only a small fraction of blogs ever make it to the top. But the ones that do, the ones that persist, the ones that grind away even when it feels like the wheels are spinning; they reap the rewards. The rewards of a successful business blog are endless. If you are at the top of the pops…
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    Decoding Success

  • 12 Ways to Come Up With Amazing New Small Business Ideas

    Jason James
    26 Mar 2015 | 8:55 am
    Creating a business is one of the most exciting things you can do. It will also be one of the hardest, most stressful, testing ventures you go out on. And that’s what makes success so sweet. Not every startup is going to be a hit. And even fantastic ideas can flounder with the wrong approach—just … Read MoreThe post 12 Ways to Come Up With Amazing New Small Business Ideas appeared first on Decoding Success.
  • The Most Critical Mistake Startups Make That They Don’t Even Know They Are Making

    Jason James
    17 Mar 2015 | 10:41 am
    Back in the day, I was lucky enough to work at an internet marketing agency for almost half a decade before I moved in-house. In those five years I’ve been able to work with a lot of VC backed startups and help them grow from nothing to something. But let’s be honest, not every startup … Read MoreThe post The Most Critical Mistake Startups Make That They Don’t Even Know They Are Making appeared first on Decoding Success.
  • 7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth

    Jason James
    24 Feb 2015 | 9:14 am
    It’s never easy to attract new customers. A lot of startups now a days dump all their marketing budgets into online efforts – but there are a lot of proven offline marketing strategies that need to be implemented to really drive new customer acquisition. That being said, finding new customers offline is not easy and … Read MoreThe post 7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth appeared first on Decoding Success.
  • 5 Startup Lessons You Don’t Want To Learn The Hard Way

    Jason James
    17 Feb 2015 | 5:15 am
    Want to hear something depressing? Back in 2012, there were over 500,000 new businesses founded, but nearly 75% of those have failed or will fail in the future. Even fewer will go on to experience the level of success seen by startups like Facebook, Dropbox and AirBNB. That’s a pretty sobering statistic, but it doesn’t have … Read MoreThe post 5 Startup Lessons You Don’t Want To Learn The Hard Way appeared first on Decoding Success.
  • How Millennials Approach Their Next Job & How Startups Attract Top Talent

    Jason James
    10 Feb 2015 | 4:25 am
    Millennials. we’re you’re interns, up-and-coming account executives, and your friends’ little brother who’s still in high school. Officially, it’s anyone born between the early 1980s and the early 2000s (though there are no official set years). We’re the future of the American workforce. The word itself came to fashion right after a scathing Time Magazine article … Read MoreThe post How Millennials Approach Their Next Job & How Startups Attract Top Talent appeared first on Decoding Success.
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    Ozio Media - Blog

  • 3 Keys to Figuring Out Your Content Marketing Needs

    Ozio Media
    23 Mar 2015 | 10:42 am
    Many businesses understand that content is an important part of an online marketing strategy, however they don’t really understand what is required beyond that. Here are some tips to help… Continue Reading… Ozio Media - Blog The post 3 Keys to Figuring Out Your Content Marketing Needs appeared first on Ozio Media - Blog.
  • 10 Online Marketing Tips to Utilize During a Sales Slowdown

    Ozio Media
    20 Mar 2015 | 9:14 am
    If your business is currently experiencing a sales slowdown, now is not the time to become lax in your marketing efforts. Here is an infographic which explains 10 things that you… Continue Reading… Ozio Media - Blog The post 10 Online Marketing Tips to Utilize During a Sales Slowdown appeared first on Ozio Media - Blog.
  • Why You Should Invest More Time in Updating Your Website

    Ozio Media
    17 Mar 2015 | 10:02 am
    Are you neglecting your own company’s website in order to serve your customers? Falling into this trap is surprisingly easy, especially when sales are down. However, by failing to invest in… Continue Reading… Ozio Media - Blog The post Why You Should Invest More Time in Updating Your Website appeared first on Ozio Media - Blog.
  • Real Estate Property Descriptions That Work

    Ozio Media
    14 Mar 2015 | 12:30 pm
    Why Real Estate Descriptions Are Important Real estate descriptions are one of the best online marketing tools for selling properties when combined with easy access to free or low cost listing services.… Continue Reading… Ozio Media - Blog The post Real Estate Property Descriptions That Work appeared first on Ozio Media - Blog.
  • 4 Types of Posts That You Can Use to Generate Viral Blog Traffic

    Ozio Media
    13 Mar 2015 | 11:01 pm
    If you have been wondering why some blogs seem to take off while others struggle to attract readers, it is important for you to understand what goes into a successful… Continue Reading… Ozio Media - Blog The post 4 Types of Posts That You Can Use to Generate Viral Blog Traffic appeared first on Ozio Media - Blog.
 
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    PEPPER GANG

  • Yahoo Adds a New Mortgage Calculator in Search Results

    Fis Kuo
    24 Mar 2015 | 9:35 am
    By Fis (@fis_peppergang)   After Google started offering a mortgage and interest calculator in early February, Yahoo has recently launched its own version. When users search “mortgage payment calculator” or similar keywords, an interactive calculator will show up as a quick solution to help solve the question easily. The simple calculator sits right below the ads and above all the other organic results. The direct impact of this new search feature would be some one-function calculator websites losing traffic, such as Mortgage Loan Calculator; however, many financial sites should…
  • The Role of Digital Media in Hotel and Resort Bookings

    Fis Kuo
    18 Mar 2015 | 11:32 am
    By Fis (@fis_peppergang)   To develop and execute a hospitality marketing strategy, marketers and hotel/resort owners need to have a clear understanding of consumers’ decision-making process. In order to help businesses in the industry have more information regarding the impact of digital media in hotel/resort bookings, Pepper Gang has conducted a survey to realize how the online presence of hospitality retailers affects consumers’ travel and hospitality related purchasing decisions in reference to booking hotels and resorts.   In this research, you’ll be able to learn about:…
  • Google Updates Penalty Algorithm for Doorway Pages

    Fis Kuo
    17 Mar 2015 | 8:14 am
    By Fis (@fis_peppergang)   Google has recently announced that it will launch an updated ranking algorithm to minimize the spam impact of doorway pages as they have harmed the quality of the search engine user experience.   What are doorway pages? According to Google’s explanation, they are sites or pages designed for a certain search queries to bait users to click and then redirect them to a specific site. Doorways usually rank high and have a great click-through-rate, but act as a bridge to lead the traffic to the final destination that users might not be interested in or…
  • Email Marketing Is Not Dying

    Fis Kuo
    16 Mar 2015 | 10:57 am
    By Ayesha (@ay_peppergang)   76% of the consumers surveyed said that they prefer to hear about retailers’ promotions and offers via email. Isn’t that pretty surprising to the most of us?   This raises a very important question: why is email marketing not considered one of the top most favorable forms of communication?   The continual and sustained progress in the digital marketing industry has caused people to think of email marketing as a dying facet. However, the fact is that it is not only the present but proves to be exceedingly effective in the future. The…
  • 5 Tools For Facebook Reporting Analysis

    Fis Kuo
    13 Mar 2015 | 2:12 pm
    By Ayesha (@ay_peppergang)   “What gets measured, gets managed,” says Peter Drucker.   The rapidly changing digital marketing landscape questions a marketer’s ability to keep up with the newest trends and connect with consumers through all effective mediums. Analytics has become the key part of the marketing process. The absence or lack of data reporting is equivalent to shooting in the dark.   There are innumerable questions that a business faces on a day-to-day basis: How your customers reach and select your products? How your marketing performance compares to your…
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    DigitalGYD

  • 13 proven ways to brand yourself on twitter

    Swadhin Agrawal
    24 Mar 2015 | 1:38 pm
    In my last guest post at Basicblogtips.com, I wrote about how to get started and be a pro twitter user. My this post about branding on twitter is for people and startups who are advanced twitter... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 39 kickass Facebook marketing tips for socially awkward folks

    Swadhin Agrawal
    16 Mar 2015 | 11:41 pm
    If Facebook were a country, it would have been the most populous one on this planet. On its 2014 financial summary Facebook said, it had 1.39 billion active users. Ironically China, where Facebook is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to increase Domain Authority easily

    Swadhin Agrawal
    10 Mar 2015 | 10:56 pm
    Hello Readers, You might be well aware there was an update on DA (Domain Authority) and Pa(Page Authority) in these one or two days. Many of you are bloggers or online marketers having a blog and if... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Do this, before you publish your content [A content creation ritual!]

    Swadhin Agrawal
    9 Mar 2015 | 11:15 am
    While brain-storming headlines for this post, I first settled with “Do this or don’t publish your content” and then the current one. If we see that in a way is correct. Most of us are so eager to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 41 ways to rekindle your blogging mojo

    Swadhin Agrawal
    7 Mar 2015 | 11:28 pm
    Many times it so happens that you feel like you have lost your cool and that blogging is no more that fun as it used to be. It’s a fact that blogging is no more as easy as it used to be. Neither is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Indexsy | RSS Feed

  • The Actionable Guide to SEO Without Backlinks

    Jacky Chou
    23 Mar 2015 | 4:22 am
    Ah building backlinks… Clients run away and employers fire you if you ever mention building links while doing SEO. If you’re like me and are looking to do SEO without backlinks(the white hat way), then these steps will increase your chance of ranking websites without link building. #1: Your Toolkit Disregard all the company sponsored tools, here are the free tools I use and recommend. Anything extra I see as a luxury, not a necessity: Google Webmaster Tools, Analytics, Keyword Planner and Trends Moz Toolbar WordPress SEO by Yoast (given that you’re using WordPress) #2:…
  • Practical App Store Optimization (ASO) Tips in 2015

    Albert Liu
    6 Mar 2015 | 6:21 am
    Why is App Store Optimization (ASO) Important in 2015? It seems that every app developer nowadays recognizes the importance of organic downloads and having their app in the top ranks of their respective categories. However, in order reach these top ranks, there needs be a large volume of installs in a short period of time – which often means purchasing them through advertising networks or other shadier sources. With average Cost Per Install (CPI) and average downloads needed to break into the top charts increasing on a yearly basis, it is becoming more and more difficult for smaller app…
  • 7 Things You Must Know When Writing SEO Articles in 2015

    Jacky Chou
    5 Mar 2015 | 5:13 am
    High Google ranking in 2015 will be increasingly dependent on content and the quality of it. Majority of people still don’t know how to write content that engages readers. If you are looking to buy content, I will tell you now you will be paying around 10-15 dollars for 100 words of well-researched articles. At this rate, you will be spending around 5k-10k filling your site and building authority. I just started off and if you’re like me you definitely don’t have that kind of cash lying around. I will show you how to motivate yourself to write search engine optimized…
  • 15 Companies Reveal Building Domain Authority with Just 3 Factors

    Jacky Chou
    26 Feb 2015 | 3:38 am
    Did you ever think that building a site with strong domain authority can only be done by the big shots? Hell no. I went and bothered 15 of the industry’s top companies with this simple question: “How would your company rank the importance of the following in terms of building domain authority? Links(backlinks and internal links), Content and Social Signals.” I am an amateur when it comes to domain authority and have been bombarded with terrible sources that resulted in both time and money wasted. I wanted to cut the crap and find out what really works, so you don’t…
 
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    car•ma blog

  • Let's #RetraceTogether the Starbucks’ Marketing Fail

    24 Mar 2015 | 4:08 pm
    (Photo credit Stephen Brashear/Getty Images) By now, we’ve all heard about the Starbucks' #RaceTogether campaign. If you haven’t, welcome back from your remote island vacation, and here’s what you missed: Starbucks started a campaign that was designed to start conversations about race. While you ordered your coffee. Talking to a barista about race. Just a friendly conversation with someone about a heated topic in America while you are waiting to get your wake up juice. It is not a new accusation to say this was opportunistic and inappropriate, but from a marketing standpoint, it was a…
  • How Marketing Can Create Time by Prioritizing

    20 Mar 2015 | 1:43 pm
    As a professional marketer, you probably feel as if there simply is not enough time in the day to complete everything you need to. Whether it is posting to Twitter, coming up with a new campaign or writing copy, with everything you need to tackle, time is always of the essence. Business moves at a rapid, crazy pace—feisty competitors, need-it-now sales colleagues, real time volatile business conditions—all of which make our job as a marketer more and more difficult. Oh yeah, and the high expectations for business results plus customer value. Whew, our days are packed and stressful. …
  • Key Steps to Dominate Local Search in 2015

    16 Mar 2015 | 2:33 pm
    Every business owner and marketer knows that the internet can reach people around the globe, but it is the local community—town, city, county, or state level—that keeps most local businesses going. The question is how do you make sure that your business is found first for a local search? You want to do all you can to make sure your website is ranking in top positions. There is a lot you can do to ensure that your site ranks on the first page, and more importantly that you show up in the top ranks for local search. This is the ultimate list of key steps to dominate local search in 2015,…
  • Google me this: Have a Mobile-Friendly Site or Get Punished

    Ricardo Mendez
    13 Mar 2015 | 6:30 am
    If you are a business owner or marketer, you have heard for some time that your website should be mobile friendly, or you may have heard the term responsive, or you’ve heard a number of terms that blended together. Well, Google has made it clear: have a mobile-friendly site or get punished--you will be significantly penalized in the search rankings. From Google: "Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.
  • Can’t close the loop with the sales team? Here are some reasons why.

    12 Mar 2015 | 5:09 pm
    Have you noticed your sales team is just not closing the deal on a large number of potential sales coming into the office? This can be incredibly frustrating, because after all, you are marketing the product, it is up to the sales staff to close the deal. The entire business depends on it and when the sales staff can't finish the lead, it makes the entire business look bad and start to bleed money. Now, this doesn't mean you should just sit on your hands and watch the sales staff underperform. You need to learn why you can’t close the loop with the sales team and why there is an inadequate…
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