Content Marketing

  • Most Topular Stories

  • Inbound Marketing Doesn't Happen Overnight

    Content Marketing Blog
    Chris Hawkins
    27 Aug 2014 | 5:30 am
    Inbound marketing is like saving for retirement. It requires a plan with goals, targeted effort and most important, time. And like saving for retirement, the earlier you start the better. Inbound marketing doesn’t happen overnight. Fortunately, the work performed now, in two weeks, two months and even a year from now will continue to pay dividends into the future.  Behind the Scenes A well-thought-out strategy, one with measureable, achievable goals sets the foundation for all that follows for inbound marketing. This part of the process is not as sexy as content creation, but just as…
  • The wasteful fraud of sorting for youth meritocracy

    Seth Godin's Blog on marketing, tribes and respect
    Seth Godin
    2 Sep 2014 | 2:52 am
    "Sorry, you didn't make the team. We did the cuts today." "We did play auditions all day yesterday, and so many people turned out, there just wasn't a role for you. We picked people who were more talented." "You're on the bench until your skills improve. We want to win." Ask the well-meaning coaches and teachers running the tryouts and choosing who gets to play, ask them who gets on stage and who gets fast tracked, and they'll explain that life is a meritocracy, and it's essential to teach kids that they're about to enter a world where people get picked based on performance. Or, they might…
  • The Most Effective Paid Digital Media Channel in 2Q14

    MarketingProfs Daily
    2 Sep 2014 | 6:00 am
    Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar. Read the full article at MarketingProfs
  • The top SEO updates of summer 2014

    Brafton
    Molly Buccini
    2 Sep 2014 | 6:01 am
    Learn all about the top SEO updates that went into effect during a busy summer 2014, including changes to Authorship.
  • Raising the bar: Customer relationships

    Social Media Explorer
    Tracey Parsons
    29 Aug 2014 | 3:00 am
    The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships. People are publishers now. These people are your customers. And we desperately want to be in a relationship with them, the kind of…
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    Content Marketing Institute

  • 5 Vital Classes of Content: A Simple Framework

    Jeff Freund
    2 Sep 2014 | 3:00 am
    I have a picture sitting on my desk of my college rugby team. In the picture, there are two rows of a total of 18 young men in red and white striped uniforms, each with a very serious look on his face, as the team is about to take the field behind them. What makes this picture unique, and what often captures the attention of passersby, are the hand-woven, flower-adorned, palm frond hats each man is wearing — obviously not typical of the standard rugby uniform!  Recently, someone asked me about that picture and I found it difficult to explain, as the story behind the photo has several…
  • Confession: A Big Mistake We Were Making with Content Marketing

    Joe Pulizzi
    1 Sep 2014 | 3:00 am
    Every now and again, we realize we aren’t following our own advice (gulp). While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email. As I have talked about before, getting new subscribers is key to our business strategy, and it’s important to us that we are building on “owned land.” And while our weekly email newsletter was a great summary of our blog posts, it didn’t offer anything that people…
  • 4 Branded Content Lessons From a Content Cancellation

    Andrew Davis
    31 Aug 2014 | 3:00 am
    Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series called Top Hat Tuesday Tips  Alyce Currier Content Strategist Wistia.com Dear Ms. Currier, Put your top hat back on and bring back Top Hat Tuesday Tips. Seriously. I want it back. For 22 weeks, your awesome video production, marketing, and…
  • This Week in Content Marketing: Long Live the Content Editor

    Joe Pulizzi
    30 Aug 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I speculate on SlideShare’s decision to make certain Pro features available free of charge, and comment on Clay Shirky’s assertion that newspapers are “dead men walking.” We also applaud Yahoo’s decision to launch “content box” native ads, discuss why marketers ought to view content creation the way a news editor does, and provide an update on the lawsuit “patent troll” Personal Audio launched against podcaster Adam…
  • Tricks That Will Bring Treats to Your Content Marketing Toolkit

    Ann Gynn
    29 Aug 2014 | 3:00 am
    Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for those of you who find it difficult to produce enough content to meet your marketing needs, you might want to try author Andrew Davis’ new action plan: Forego original content and leverage regularly scheduled columns on other publishing platforms. Or, if you are struggling to distinguish yourself from your competition, consider stepping up your content quality, or even producing original research, as Orbit Media’s Andy Crestodina has…
 
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    Online Marketing Blog - TopRank®

  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    Lee Odden
    1 Sep 2014 | 7:19 am
    Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not so funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome. It’s time to shine a light…
  • Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

    Ben Brausen
    29 Aug 2014 | 3:45 am
    Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of…
  • Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

    Lee Odden
    28 Aug 2014 | 8:42 am
    In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders in the content curation and content marketing software space, lead by Pawan Deshpande. As the founder and CEO of Curata, Pawan is responsible for the company’s vision, management and advanced development initiatives. His work at Curata has been…
  • Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

    Lee Odden
    27 Aug 2014 | 4:05 am
    Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing…
  • Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

    Lee Odden
    26 Aug 2014 | 8:58 am
    It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works. It works for customers and what works for customers, works for reaching your marketing goals. The most basic of marketers have some understanding of how their customers discover information…
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    Copyblogger

  • The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

    Josh Haynam
    2 Sep 2014 | 6:00 am
    On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?” The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52′s blog. By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit. Food52′s quiz-success story is not the only recent one. In the last six months, quizzes have been popping up at…
  • A Quick Note About the History of Labor Day That You May Not Realize …

    Jerod Morris
    1 Sep 2014 | 6:00 am
    The first Monday of September is upon us, which means that it is Labor Day in the United States (and Labour Day in Canada). Have you ever wondered why North America celebrates Labor Day in September, while many parts of the rest of the world celebrate International Workers’ Day on the first day of May? Turns out, U.S. political leaders in the late 19th century probably wanted to avoid association with the violent Haymarket Massacre that served as part of the inspiration for International Workers’ Day. (It’s a remarkable story, if you don’t know it.) Yes, while we think…
  • The 7 Things Writers Need to Make a Living

    Sonia Simone
    30 Aug 2014 | 6:00 am
    If you’re a writer, you might have heard this most of your life. People don’t make a living writing. You should find something practical to do with your life. Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession. And yet. Look around us, at this digital world so many of us spend our lives in. It’s made of ones and zeroes, yes. But it’s also made of words. The technology exists because we create words worth sharing Text, video, audio. It all…
  • Two Important Announcements for Writers

    Sonia Simone
    29 Aug 2014 | 6:00 am
    First, you may have seen yesterday the abrupt announcement that Google is, at least for the moment, discontinuing their Authorship functionality for search results and webmaster tools. For those in our Authority community, as well as those in our Certified Content Marketer program, we’ll be holding a special live Q&A session with Brian Clark on what this means for web writers as we move forward. Just log in to your Member Dashboard to find out how to attend. You’ll also get your usual Tuesday email with all of the instructions. And secondly, if you aren’t in one of those…
  • How to Earn $250 Per Hour As a Freelance Writer

    Linda Formichelli
    27 Aug 2014 | 6:00 am
    How sweet it would be to earn $250 per hour — as a writer, no less. Sounds like a crazy dream, right? It’s kind of like your dream to win America’s Got Talent with your nose whistling routine: Fun to think about, but it ain’t gonna happen. Well, I’m going to risk your snorts of disbelief by telling you $250 per hour is the average rate I earn with any type of writing I do, whether it’s copywriting, content writing, or journalism. I’m not special (though my mom thinks so). My writing skills are good, but not Donna Tartt good. And as you’ll see…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • The ABC’s of Great Blogging: Be Original and Offer Insight

    Patsi Krakoff
    26 Aug 2014 | 12:02 pm
    When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules: “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011). This works, but it’s a lot of work. If you’re…
  • The ABC’s of Business Blogging:How to be Heard above the Noise

    Patsi Krakoff
    21 Aug 2014 | 7:53 am
    Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online? Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too. It’s not expensive, but it does require some creative thinking. Here are some tips for…
  • Content Marketing: How do you know if it’s working?

    Patsi Krakoff
    13 Aug 2014 | 4:29 am
    How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. You know how those yearly physical exams give you a print out of your lab test and tell you if…
  • How to Become a Pinterest Warrior

    Patsi Krakoff
    5 Aug 2014 | 10:11 am
    Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy, it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. The most popular shared items across all social networks are pictures, which shouldn’t be too surprising, given how many images we see on the web in a day. If you want your content to be not only seen but shared, it will be important to…
  • 4 Ways to Keep People Reading Your Blog

    Patsi Krakoff
    30 Jul 2014 | 3:20 am
    The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them. So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more: Answer your readers’ questions. Imagine yourself as one…
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    Influential Marketing

  • Tuesday Talks: How To Create Brand Love – Q&A Session

    Rohit
    26 Aug 2014 | 11:39 am
    Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it. The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person but they will in a 140 character message. Yet as nice as Twitter happens to be for having…
  • 5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

    Rohit
    25 Aug 2014 | 1:26 pm
    If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partner now. So when the annual list of Small Agency Awards are announced by AdAge, as they were a few weeks ago, I pay a little bit more attention. Not only because…
  • Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    Rohit
    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

    Rohit
    5 Aug 2014 | 8:58 am
    I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean. For the past four years, I have been curating an annual trend report that aims to dig deeper.  I…
  • 5 Lessons From The Best Social Media Book You’ve Never Read

    Rohit
    4 Aug 2014 | 8:11 am
    I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall even a handful that I might recommend for someone to read to get better at using social media.  The sadly predictable fact about most of these social media guides is that the longer the page count, the more useless they generally are. One of my…
 
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    Web Ink Now

  • SlideShare: The New Rules of Selling

    David Meerman Scott
    27 Aug 2014 | 4:17 am
    Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have my email address, it doesn’t mean you should email me your sales message. Just because you have my phone number, it doesn’t mean you should call me with your sales pitch. Just because we’re connected on LinkedIn, it doesn’t mean you can add me to your distribution list. Just because I follow you on Twitter, it doesn’t mean you can try to sell me…
  • Sales is broken

    David Meerman Scott
    25 Aug 2014 | 8:17 am
    Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be the rise of Inbound Sales. Early in my career, I worked as a sales representative at a Wall Street economic consultancy. Back then the salesperson had the information and therefore the power in the relationship. If the buyers wanted information about how the product worked, they needed to come to me. If they wanted to negotiate a discount, they had to come through me. If they wanted to…
  • The New Rules of Sales and Service - my new book - releasing soon!

    David Meerman Scott
    21 Aug 2014 | 11:38 am
    I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship. The New Rules of Sales and Service is about how the buying process has radically changed and how people who understand that change can grow business now. Buyers are now in possession of unlimited information so online content is quickly becoming the dominant driver for commerce. Unfortunately most organizations are still…
  • Are you telling the truth?

    David Meerman Scott
    19 Aug 2014 | 11:40 am
    When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are homeless, really are veterans, and really do have a family. I cynically doubt that the sign they hold is true. On the Las Vegas strip Saturday night, I ran into this gentleman and laughed out loud at his sign. I gave him some money and thanked him for the laughter. He told me that some people have a sense of humor and some don’t. He likes reaching those, like…
  • It’s still great marketing. Just don’t call it a blog.

    David Meerman Scott
    15 Aug 2014 | 7:03 am
    Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years). Chris Brogan began blogging (when it was called journaling) well before I did. And when I worked on Wall Street in the 1980s for Wrightson ICAP, a real-time economic research firm, Lou Crandall was blogging there (doing his syndicated real-time market forecasts through an old black and white video technology called Telerate). Lou Crandall has been…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • The Top 5 Blogging Challenges and How to Overcome Them

    Summer
    28 Aug 2014 | 1:49 pm
    I often see bloggers struggling to update their sites. Lack of inspiration, time and promotion often gets to bloggers, creating challenges that seem hard to tackle. However, there is an answer, and there is a light at the end of the tunnel. Let’s review what these struggles look like and what we can do about them. Here are your 5 blogging challenges and how to overcome them. Consistency Don’t feel like you have to blog every day but do keep it consistent. Make a blog plan and commit to publishing articles on specific days by tracking it in a calendar. By writing a steady stream of…
  • 5 Great Ways to Tailor Complex Posts to Your Audience

    Julian
    28 Aug 2014 | 7:52 am
    This week on our #AtomicChat, we spoke to Jessica Mehring (aka @HorizonPeak) about how to write about technical or complex topics. The chat was quick paced and involved many contributors, both old and new. Here are five tips that we’ve taken from our time with @HorizonPeak that can help you fix your content in order to really connect with your readers. 1. Simplify your message In a perfect world, you are writing to only your target audience but in reality, everyone should want to share your content. It may seem unnecessary but by simplifying your message, it becomes usable to multiple…
  • 6 Awesome Content Marketing Lessons From the Talented Zac Brown Band

    Ira Haberman
    26 Aug 2014 | 8:38 am
    I took in one of two sold out Zac Brown Band concerts last week here in Toronto, and it got me thinking a lot about all the lessons they could teach as a band, and as a business organization when it comes to content marketing. I’ve been a fan for a long time, and in a previous life I had the pleasure of meeting them. Every lesson they teach, whether consciously or not, comes from a place of authenticity, passion and creativity. 1) Hone your craft They aren’t some fly by night, out of the blue, pop sensation. Each member of the band toiled in bars and clubs individually or as part…
  • 10 Great Examples of Brands as Publisher

    Jeanne Sachs
    22 Aug 2014 | 7:09 pm
    Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.  At the time I thought they were crazy and I was wrong since they were actually ahead of their time. Fifteen years later, Content Marketing is growing at break neck speed with no hints of slowing down.  Brand marketers are continuing to shift gears and adopt this discipline as a key element of their marketing strategy.  Some brands have gone as far as creating entire…
  • The Best Way to Impact Your Business Is By Coaching Your People

    Bradley Silver
    21 Aug 2014 | 8:00 am
    What Do The Best Journalists, Writers, Professional Athletes and Accomplished Chefs Have In Common with Your Business? They are never complacent. They strive to become better every day, attack each day with passion and redefine the boundaries, leveraging every available opportunity to improve their skills. As a startup entrepreneur, building a disruptive technology for an industry that is undergoing formative changes, I am heavily reliant on the mentors, coaches and advisors who guide me. Every day is an exciting battle, one that we as a company take on with immense enthusiasm and courage. As…
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    Conversation Agent - Valeria Maltoni

  • Substitution, Alignment, Saying and Doing Better

    Valeria Maltoni
    31 Aug 2014 | 4:33 am
    Making Sense: Substitution Apparel is next. Asymco: it’s clear that computers are becoming small enough to be worn. Many prototypes exist and even small companies can build them. All that is needed is a new user interface and a new platform will be born. Once a platform is born, the creativity of millions can be unleashed to expand the problem set that can be solved. So it’s obvious that as a computer becomes wearable it will affect the industry that currently is hired to also be worn: apparel. Curiosity Is as Important as Intelligence. HBR: [...] perhaps the right question is not “Is…
  • Top Reasons Why...

    Valeria Maltoni
    29 Aug 2014 | 11:08 am
    To kick off the holiday weekend (U.S.), let's have some fun by going down memory lane. You know you are spending too much time on Twitter when: You think @Twitter is mostly about YOU! Your emails are 140 characters long You write @Mom You are actually paranoid about NOT being followed You look forward to summer so you can hang out on TweetDeck You don't understand why your company event is not being tweeted You find out you have been appointed to a vacant Senate seat before the Governor has called you You have a framed picture of your avatar on your desk instead of your kids You find out that…
  • Wish we Could Say More

    Valeria Maltoni
    29 Aug 2014 | 2:45 am
    Much of the conversation about Apple is driven by knowledgeable analysists, fans, and the developer community. Horace Dediu weighs in @asymco# with a most likely scenario of what is going to be unveiled on Sept 9. The Critical Path Show #119, before the predictions of the iPhone Portfolio, big screen phones and what they are good for, and a tentative review of Ed Catmull's "Creativity, Inc" the co-hosts mention Iconic: A Photographic Tribute to Apple Innovation#. The book includes more than 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging and…
  • Predictability and Perception: We Notice What we Want to See

    Valeria Maltoni
    28 Aug 2014 | 2:45 am
    Not long ago, I was thinking about trading in my car for a new one. In the consideration set were several known brands. Through conversations with friends and colleagues, I narrowed my research down to a model per brand. While I could not remember most cars on the road before my conscious desire to trade in the car, once I began my research, I started noticing those exact models everywhere. They were there before, likely, mixed in with all the cars on the road. Because I was focusing on them I started seeing all these cars that were invisible before. I was noticing what I wanted to see, in a…
  • Explore Lots of Ideas and Get Feedback, Systematically

    Valeria Maltoni
    27 Aug 2014 | 2:45 am
    It was about three years ago that I discovered study hacks advice on a blog authored by Cal Newport. I have been reading since. Cal is an Asst. Professor of Computer Science at Georgetown University. He has written a few books over the years. The ideas he put forth in his most recent one, while deceivingly simple, are the most interesting to me -- because they run counter the prevalent cultural belief that all you need to succeed is to “follow your passion.”  So Good They Can’t Ignore You debunks that long-held belief and advice we may receive and provides the path for building a body…
 
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    Marketing Darwinism

  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Aug 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 Jul 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
  • CMOs Win When High-Value Customers Are Treated Personally Online

    Paul Dunay
    13 Mar 2014 | 11:00 am
    With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to…
  • 4 Lessons from Responsive Design for CMOs

    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Guide to Personalized Search Results

    Ken Colborn
    28 Aug 2014 | 10:43 am
    If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the othersOne of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are not the same as the others, each person is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by…
  • Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

    Braxton Kellogg
    21 Aug 2014 | 7:00 am
    Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, so cliché), Snapchat and Instagram. Occasionally I’ll check Twitter and Pinterest, but those are both less frequent (and also MAJOR time sucks). In an effort to become one of the cool kids, I have decided to test out some of the newest, most popular social mobile apps. While a couple…
  • Creative Process: Where Does All the Time Go?

    Jess Walker
    19 Aug 2014 | 2:08 pm
    In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. You can calculate exactly how much it cost you to create this thing, but then you’ll still have to decide what your time is worth, and what the art is worth to you. And…
  • Unexpected Loss of Control: Google AdWords Exact Match Controversy

    Elizabeth Marsten
    17 Aug 2014 | 5:46 pm
    Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.) I agree with my fellow search colleagues in the area of outrage, it’s just not acceptable what is being taken away in favor of a murkier, harder to control setting in terms of managing your keyword…
  • 20 Copywriting Disasters: Webinar Slides, Video

    Ian Lurie
    15 Aug 2014 | 5:33 pm
    Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are the slides and the video: I was going to post the transcript, but it was 10,000 words. If folks want it, you can find it here. The post 20 Copywriting Disasters: Webinar Slides, Video appeared first on Portent.
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    Marketing Interactions

  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
  • The B2B Funnel is Now a Sieve

    ArdathAlbee
    8 Jun 2014 | 4:02 pm
    The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. I'm not talking about using them, I'm talking about considering how they all work together. If you want to plug the holes, it's time to consider:…
  • B2B Marketers Must Stay In the Game to Prove Business Impact

    ArdathAlbee
    20 May 2014 | 7:03 am
    I was reading an interview with Laura Ramos, VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life cycle, not a funnel.” “When your sales involve multiple buyers in a complex, highly considered process, and when there is a distinct hand-off from marketing to sales—it can get a bit murky when figuring out where marketing’s influence ends and sales’ influence begins.” The question that came up for me (and has for some time) is: Why is there a distinct handoff? If you look at the first…
  • B2B Marketers Need to Understand Technology

    ArdathAlbee
    12 May 2014 | 1:21 pm
    I attended a webinar this morning, What Marketers Need To Know To Achieve Content Marketing Success, with Robert Rose and Steve Walker. It was a good session focused on the technology needed to empower content marketing. You should go listen to it. At the end of the session, this question was asked: If I'm mostly focused on content writing, why do I need to know about technology? If I'd been sipping my coffee at that moment, I've no doubt that it would have hit my screen. Robert answered the question with the notion of awareness. He used a car analogy; Although he doesn't…
 
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    Brian Solis

  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
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    The Toad Stool by Alan Wolk

  • Big Changes Afoot

    2 Sep 2014 | 12:29 am
    A whole bunch of exciting changes this month. The main ones being that I am leaving Piksel to relaunch my own consulting service and that as of today, I am taking over as Chairman of the 2nd Screen Society.
The parting with Piksel was quite amicable— they are actually one of my first clients— but there’s just so much going in the Future TV space, it seemed like the right time to pursue some of the opportunities I'd been seeing. I’ll be offering a range of consulting services to companies in the media and entertainment industries through Toad Stool Consultants. The primary focus…
  • The Mobile Web Still Matters. A Lot.

    28 Aug 2014 | 11:32 am
    The mobile web only seems like an anachronism. Because seriously, who actually opens up Safari or Chrome on their phone and goes searching for a website, particularly one that already has an app.I say “seems” because the thing about those apps, particularly the ubiquitous ones like Facebook and Twitter is that any link you find in them gets opened up in either the app’s own browser… or in Safari or Chrome. So a New York Times article found on mobile Facebook gets opened in a mobile browser. Not the New York Times app. Ditto video. In fact the more popular an article or a video is (see…
  • HBO GO: Still Not Netflix

    25 Aug 2014 | 4:48 pm
    Last week Barclays analyst Kannan Venkateshwar put together a report that attempted to show the various ways HBO GO could launch as a web service and impact Time Warner’s market cap without destroying the network’s extremely profitable relationship with the MVPDs.Venkateshwar laid out two possible scenarios:An $11/month option that forces digital-only subscribers to wait for a six-month window before being able to watch new shows. (This offers a $4/month discount from the $15/month the average MVPD charges for HBO.) He assumes that 20% of HBO’s current audience would cut the cord if…
  • The Internet Isn’t Beating Television, It’s Becoming It

    19 Aug 2014 | 3:30 pm
    A number of articles this week trumpeted that fact that US cable companies now make more money off broadband subscriptions than they do off pay-TV subscriptions. “The Internet Is Officially More Popular Than Cable In The US” crowed Wired. Not so fast cowboy.The internet is very quickly becoming television and vice versa. IPTV, which is delivered via digital signals is on its way to becoming the default. And as we discussed last week, what is the real difference between a linear broadcast watched on an iPad in the bedroom and that same broadcast watched via a set top box in the den?
  • In Defense Of Authenticity

    17 Aug 2014 | 6:49 pm
    I’ve been helping a friend tune up a social media profile this past month and I often find myself reciting things the social media pros call “best practices” only to find my friend rebelling and telling me “that’s not me, Alan. I sound like a shill.”Sometimes I push back because there’s a part of me that argues that sounding like a shill is relative and that at worst, my friend will be at about 5% of the level of the biggest shills in that industry.But then I remember being on the other side of that coin and I stop pushing. Because whether it’s for a friend or for myself,…
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    Servant of Chaos

  • Twitter Kills More of Its Darlings-Tweet Analytics for All

    Gavin Heaton
    28 Aug 2014 | 6:38 am
    In writing, you must kill your darlings. – William Faulkner Ever since my first reading, I have loved William Faulkner. His genius leapt through the page to punch the reader in the throat. And while this quote about murdering your darlings – your favourites, your supporters, your most dearly treasured – can truly be attributed to him is doubtful. But when it comes to creativity, there is a certain dramatic logic to it. After all, it’s easy to learn to love something that you have struggled to bring to life. And for the reader, that struggle – in the reading – is also…
  • Why Do People Leave Jobs?

    Gavin Heaton
    26 Aug 2014 | 3:52 pm
    When I begin working with clients I work to understand what their ambassadors think about them. I look to their customers and suppliers to get a sense of what is working and what is not. But there is no better source of insight than a company’s employees. These are the people who are actively engaging and promoting the company every day. They are the face of the brand and are – in many instances – the custodian of customer experience. If an employee is having a bad day, your brand is likely to feel the impact. This infographic from Bamboo HR is based on interviews with over 1000…
  • Disruption from the Medieval to the Digital World

    Gavin Heaton
    24 Aug 2014 | 6:54 pm
    One of the most exciting and interesting projects I came across during my time working with IBM was the digitisation of the Vatican Library. A great humanist project, the Vatican Library was created during the Renaissance when books were literally hand crafted. Scribes, illuminators, binders and printers would work together to create objects that were as beautiful as the content. It was Nicholas V (1447-1455) who decided that the Latin, Greek and Hebrew manuscripts, which had grown from 350 to around 1,200 from his accession to the time of his death (March 24 1455), should be made available…
  • Candy Everybody Wants–Even Accountants

    Gavin Heaton
    21 Aug 2014 | 10:43 pm
    Let me start with a confession. Many years ago – a time lost in the mists – my first job was as an accountant. Actually, it was as a “trainee accountant” – I studied at night at worked by day. It was a hard slog – and it wasn’t a job that I loved. Eventually I ditched that work/study combo for the much more lucrative opportunity to make theatre and write under the auspices of a degree in the Arts (ahem). But I have always had a grudging affinity with accountants. But I will be honest – it’s a conservative profession. So when it comes to social media and branding, accounting…
  • Forget the Internet of Things. Think the “Internet of Me”

    Gavin Heaton
    21 Aug 2014 | 9:14 pm
    It’s easy to get excited about devices – about the latest, newest and shiniest phone, band, tablet or watch. It’s also cool to think about how internet enabling our other devices makes our lives better, more efficient or simpler. Internet enabled TVs for example, play in this space. Same with internet-connected refrigerators, light bulbs, or air conditioning. They come with cool names like Nest or Emberlight and sit under the ever expanding category of “internet of things”. And there is more. Way more. There are scales like Withings that connect to your home wifi to upload your…
 
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    www.vanksen.com

  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • The size of images on social networks

    ameliabrooks
    28 May 2014 | 1:55 am
    With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the main images that appear on social networks: Facebook: Cover: 851*315 pixels Profile picture: 180*180 pixels Posted link: 470*226 LinkedIn: Cover: 645*220 pixels Logo: 50*50 pixels Photo links: 180*110 pixels Twitter: Cover: 1500*421 pixels Profile…
  • Selfie, the inexhaustive trend

    ameliabrooks
    30 Apr 2014 | 6:54 am
    Often considered as inglorious due to its egocentric nature, the selfie trend which started in 2013 still sees internet users shamelessly posting their most beautiful self-portraits. The countries most fond of this trend are without a doubt the Philippines, the USA and Malaysia. Taken mostly by young people, the codes of this photo change from one country to the next. Moreover, a study has shown that we are more likely to smile in a selfie taken in New York as opposed to on taken in Moscow. Similarly, in Sao Paolo women are more likely to incline their head. However, even if the classic…
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    Web Strategy by Jeremiah

  • Here’s what Silicon Valley can learn from good old Midwestern values

    jeremiah_owyang
    2 Sep 2014 | 8:29 am
    This was originally posted on VentureBeat, with a wide array of comments and reactions. Silicon Valley has been espousing sharing, making, community through the latest startups like Lyft, Airbnb, LendingClub and more. Yet is Silicon Valley really leading the example?  While generalizations can put people off, I wanted to take a stand on some broader trends we see. I’ve received reinforcing and disagreeing feedback, all which I’m open to learning more from. Photo by Adam Foster Here’s what Silicon Valley can learn from good old Midwestern values Silicon Valley startups like…
  • A Glossary of Emerging Terms in the Collaborative Economy

    jeremiah_owyang
    29 Aug 2014 | 8:34 am
    Photo :”Conversation” by Steve Bridger, used with Creative Commons license.  Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords – except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot Tinder dates with your immense knowledge on the latest hipster technology terms. New terms and phrases emerge as new movements are born. The purpose of this post is to help clarify, from one single location, some of the jargon you may hear out in the industry. I plan to update…
  • Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge

    jeremiah_owyang
    26 Aug 2014 | 12:50 pm
    Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, and decided to tally up some of the numbers. In this above embedded slideshare, you’ll see facts on buzz, assumptions on water usage, influencer impact, money raised, and bottom line of total donated dollars.
  • The Collaborative Economy APIs Mean Changes to Commerce

    jeremiah_owyang
    20 Aug 2014 | 11:32 am
      The Collaborative Economy continues to mainstream –with at least two of the key players launching APIs; this spells significant ecosystem change that will impact commerce, this post will attempt to answer what it means to the greater ecosystem.   [This is as significant as Facebook launching their API and Platform. This will spur thousands of apps, APIs and new businesses models] News: Uber has launched an API, with key launch partners, including traditional companies like Hyatt (Disclosure: Hyatt is a Crowd Companies member). Hailo also announced an API a few hours after…
  • Ecosystem Guide: The 12 Players of the Collaborative Economy

    jeremiah_owyang
    11 Aug 2014 | 6:46 pm
    The Collaborative Economy is a complex ecosystem composed of many unique players. These many players are jostling about, partnering, competing, and disrupting each other. It’s key to understand the many players in this movement before blindly stumbling into this market. This post took weeks to prepare, and it’s my attempt to catalogue a very complex market that has broad, global economic impacts being felt by many people. By no means is this market breakdown complete, so I seek your feedback in the comments. This space is diverse. There’s a wide range of political groups: from…
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    Drew's Marketing Minute

  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • While you were out... (news from late August)

    Seth Godin
    2 Sep 2014 | 12:06 pm
    Two pieces of good news you might have missed while you were away: a. I posted an opening for one or two paid internships. You still have a week to share this with a friend. b. Thanks to my wonderful readers and my colleague Bernadette Jiwa, we were able to raise more than our goal of $200,000 for charity: water. Thanks to everyone who pitched in. We missed you. Welcome back.        
  • The wasteful fraud of sorting for youth meritocracy

    Seth Godin
    2 Sep 2014 | 2:52 am
    "Sorry, you didn't make the team. We did the cuts today." "We did play auditions all day yesterday, and so many people turned out, there just wasn't a role for you. We picked people who were more talented." "You're on the bench until your skills improve. We want to win." Ask the well-meaning coaches and teachers running the tryouts and choosing who gets to play, ask them who gets on stage and who gets fast tracked, and they'll explain that life is a meritocracy, and it's essential to teach kids that they're about to enter a world where people get picked based on performance. Or, they might…
  • Forgive yourself

    Seth Godin
    1 Sep 2014 | 2:00 am
    Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every round. Forgive yourself for being afraid. But don't let yourself off the hook, never forgive yourself, for not caring or not trying.        
  • It's a great book, it has no typos!

    Seth Godin
    31 Aug 2014 | 2:11 am
    And you really have to check out this hotel, it's dark in your room at night. And quiet, too. Quality is now a given. Quality alone is not remarkable. Surprise and delight and connection are remarkable.        
  • Turning passion on its head

    Seth Godin
    30 Aug 2014 | 2:03 am
    Instead of, "do what you love," perhaps the more effective mantra for the entrepreneur, the linchpin and maker of change might be, "love what you do." If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work.        
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    Greg Verdino's Marketing Blog

  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 8 Great Examples of Data Visualization

    Josh Smith
    26 Aug 2014 | 12:28 pm
    Content has come a long way since the beginning of the web. Along with the Internet, it too has evolved.  In the early days content consisted of words and a few images. Eventually infographics began being used.  Next content adapted to the nature of code and became interactive with the user. All of this is the result of data visualization. Here are 8 great examples to get you started. The HubSpot Approach HubSpot has done a great job visualizing content through infographics even to the point of using data to suggest that companies perform better with HubSpot’s marketing automation…
  • 12 B2B Slideshare Presentations That Rock

    Bernie Borges
    10 Aug 2014 | 6:46 pm
    The King of Visual Content in B2B Unless you’ve been under a B2B marketing rock, you know that Slideshare is a social network for visual content. While it’s not exclusive to B2B users, its business focus makes it very popular for business-to-business users. With more than 60 million monthly users, both individuals and brands utilize Slideshare to upload presentations, PDFs, infographics, webinar recordings, YouTube videos and documents. Slideshare was acquired by LinkedIn in May 2012. With lead generation capabilities, Slideshare has truly emerged as a requisite social media…
  • 4 Essential Steps to Improve Site Performance

    Michelle Berdeal
    23 Jul 2014 | 6:17 am
    If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please your prospects AND search engines? How can search engine optimization help…
  • How To Do Storytelling at Scale

    Bernie Borges
    13 Jul 2014 | 5:33 pm
    Brand marketers around the world have jumped on the content marketing bandwagon. Often the most common question among marketers pertains to what content to produce. Marketers want to know what content will appeal to their audience. Of course, audience focused content marketing best practices with persona analysis to determine the interest of your audience is content marketing 101. The best thing a marketer can do is to understand that people respond well to storytelling, whether B2B or B2C. Have a Storytelling Mindset Ideally, your marketing team is organized around a storytelling mindset.
  • Chipotle Niche Keyword Strategy Drives SEO Performance

    Billie Ginther
    2 Jul 2014 | 5:39 am
    While researching SEO strategy data recently, I uncovered some performance indicators that I though were worthy of sharing. This particular strategy is only valuable when pairing a trending topic buzzword, in this example, Chipotle, with a more niche long tail keyword that is relevant to both your title and content strategy. Creating informative and valuable content is vital. However, keywords can impact discoverability when embracing an objective-driven content strategy that focuses less on exact match keywords and more on keyword roots that are most valuable and descriptive to your brand…
 
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
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    SEO Copywriting

  • 5 Questions That Will Make the SEO Writing Process 5 Times Smoother

    Logan Strain
    28 Aug 2014 | 3:00 am
    It doesn’t matter whether you’re new to writing online or you’re a vet who was writing back when keyword density was at the top of SEOs’ minds. There are few things more satisfying to a writer than successfully negotiating a new project with a new client. Agreeing on a price to produce new content lets you know that you’re a pro and people see you that way. But while it’s gratifying to see a proposal or pitch pay off, that rush usually dissipates once you focus on actually writing. And whether or not the time you spend at your computer is fruitful usually depends on how much info…
  • SEO Copywriting Top 10: Aug. 20 to 26, 2014

    Tracy Mallette
    27 Aug 2014 | 3:00 am
    This week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1! Bill Slawski’s got another killer entity-types post in #3, and for those of you not ready to tackle Bill’s technical level, Andy Franco takes us back to the SEO basics in post #7. Oh, and remember how Google did away with keyword match types in AdWords? What’s that? Oh, you’re still fuming about it? Well … Bing’s doing it, too.
  • Are Your Online Sales Slipping? This Could Be Why …

    Heather Lloyd-Martin
    21 Aug 2014 | 3:30 am
    Don’t let your customers slip away! It’s never easy to lose thousands of dollars every month to your competitors. The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases. Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing to worry about.” Two years and many seasons later, business was down by 50%. The product quality hadn’t changed. In fact, nothing internally had changed. And that was the…
  • SEO Copywriting Top 10: Aug. 13 to 19, 2014

    Tracy Mallette
    20 Aug 2014 | 3:00 am
    Create a copywriting swipe file! You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out! There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes! Also, don’t miss Chloe Mason Gray’s complete guide to…
  • Dominate Your Branded Search Result

    Barry Adams
    14 Aug 2014 | 3:00 am
    In most cases, SEO will focus on getting a website to rank for generic keywords that are relevant to the company’s products or services. However, often the most relevant keyword of all – the company’s brand name – is overlooked. All too frequently SEO practitioners only perform a cursory check to see if a company website ranks for its own brand name. Does a branded search deliver the website as the first result? Yes? Tick that checkbox and move on. Sometimes however, that can be too hasty a box to tick. Claiming the top spot for your own brand name isn’t always…
 
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • Data Geek or Storyteller? Today’s CMO Must Excel at Both

    Ben Plomion
    13 Aug 2014 | 9:00 am
    Image via BigStockPhoto.comNot too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing.Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller.Whose skills will reign supreme?Let’s be honest: The storyteller has taken a beating over the past five or so years thanks to the rise of...Read the whole entry... »        
  • The Real Truth About Social Media Metrics

    Jay Baer
    13 Aug 2014 | 4:10 am
    Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.JayToday is available on Youtube, iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).Here’s a Jay Today...Read the whole entry... »        
  • How to Easily Create Practical-Value Content to Add Value To Your Audience

    Marcus Ho
    12 Aug 2014 | 9:00 am
    In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise.For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content.But why is that?A Short Story...Read the whole entry... »        
  • 7 Roadblocks to Digital Marketing Transformation

    Paul Roetzer
    12 Aug 2014 | 3:00 am
    Image via BigStockPhoto.comThe marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices....Read the whole entry... »        
  • The 4 Ways to Find Online Influencers

    Jay Baer
    10 Aug 2014 | 7:00 am
    Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points.The 8 Things Influencers Can Do For Your BrandThere are eight activities and behaviors that...Read the whole entry... »        
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    Blog

  • The Marketing Gaps: Talent, Technology and Strategy

    21 Aug 2014 | 9:35 am
    Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap  Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle 
  • Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

    18 Aug 2014 | 9:10 am
    Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint, and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014). Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey.
  • Recruiting Modern Marketers: How to Find, Evaluate and Place Great Talent

    12 Aug 2014 | 10:09 am
    October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.
  • Make the Most of Your Content Brainstorm (Beyond the Basics)

    7 Aug 2014 | 6:45 am
    Behind any great piece of content is a strategic content team. Whether you regroup monthly, quarterly or weekly to crowdsource ideas, a solid content brainstorming session can fuel big blogging wins.   
  • Introducing The Marketing Performance Blueprint [New Book]

    4 Aug 2014 | 10:11 am
    “Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.” [The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.]
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    Social Media Explorer

  • Raising the bar: Customer relationships

    Tracey Parsons
    29 Aug 2014 | 3:00 am
    The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships. People are publishers now. These people are your customers. And we desperately want to be in a relationship with them, the kind of…
  • Wait, Weight? Do Tell Me

    Matt Hollowell
    28 Aug 2014 | 3:00 am
    A few months ago, I checked back into my Vermont hotel room and accepted my fate: snowed in; no way out. I took some time that night to sit out on the hotel balcony, watching the snow continue to fall, staring out at the monochromatic landscape, and listening to the utter quietness. That night, I was introduced to a phenomenon not often present where I live. Loud cracks, sharp breaks, distant crashing sounds. It took me a few minutes to discern the noise, then I saw it happen. A perfectly healthy-looking branch, weighted down by the snow, just fell free from its tree and crashed to the…
  • And The Era Of Social Sales Begins

    Jason Falls
    27 Aug 2014 | 3:00 am
    The purists said, “You can’t sell using social media.” And the purists were wrong. Damn wrong. In fact, there’s little more social in the business world at all than selling. It’s just taken us until recently to get the social purists out of the way so we can get back to business. And get back to business we will. Who better to help lead us there than David Meerman Scott, one of the pioneers who led marketing and public relations people down the path of the New Rules? He’s out with his new book, The New Rules of Sales and Service, and it couldn’t be a more perfect text book for…
  • How to Respond to Online Brand and Reputation Attacks

    Whitney Gibson
    26 Aug 2014 | 3:00 am
    Online brand and reputation attacks have become some of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses. These types of attacks can originate from a variety of sources, but most commonly the “attackers” are competitors, disgruntled employees, unhappy customers, dissatisfied investors, extortionists or other people and businesses who become upset with a company and want to cause that company serious damage. Further, these attacks come in many forms, including: Making a slew of defamatory postings on gripe websites such as Ripoff…
  • Successful Marketing Starts With The Basics

    Jason Falls
    25 Aug 2014 | 3:00 am
    The same people keep asking the same questions about digital marketing, social media and marketing in general. They keep wondering where the easy button is (there isn’t one). They keep looking for someone to swoop in with an answer (there isn’t one, but many). They keep thinking there’s some magic “thing” they’re missing (there is none). Good marketing, online or off-, social or traditional, direct or mass, is the same now as it was 100 years ago, 50 years ago, 10 years ago. It will be the same 10, 50 and 100 years from now. The tools and trends change. The audience behavior may…
 
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    9 INCH MARKETING

  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A

    Stan Phelps
    6 Aug 2014 | 7:08 am
    This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in […]
  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
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    Rex Hammock's RexBlog.com

  • The ALS Ice Bucket Challenge is Fun(d)raising at its Finest

    Rex Hammock
    24 Aug 2014 | 7:28 pm
    Forgive me, but you’ll find at the bottom of this post yet another Ice Bucket Challenge video. I was on vacation and somewhat off the grid a couple of weeks ago when the ALS (Lou Gehrig’s Disease) Ice Bucket Challenge meme hit, so I wasn’t quite sure what the shout-out from Hammock president John Lavey was all about when it hit my in-box. By the time I could get around to responding to his challenge, the meme had grown to epic status. How epic? Today (August 24, 2014), the ice bucket full of contributions being poured onto the ALS Association has crossed the $70 million…
  • The Story-telling Power of Maps

    Rex Hammock
    20 Aug 2014 | 8:51 am
    I continue to be amazed by the story-telling power of maps. This New York Times interactive map of recent fighter jet and drone strikes in northern Iraq makes me wonder how the use of visualized data used by news media in the form of maps would have changed the way people understood, in real-time, previous wars and conflicts. Yes, social media is changing the face of journalism, but so is data-driven journalism and visualized data of this quality. (Not to be confused with the lack of quality found in the vast majority marketing-oriented infographics.) A couple of weeks ago, for the Hammock…
  • Robin Williams, RIP

    Rex Hammock
    12 Aug 2014 | 6:07 am
    Six years ago, I wrote a blog post about “Why I’m Mourning Michael Jackson’s Death” in which I said this: “I think we all get crazy in our obsession with the deaths of someone like Michael Jackson because he was there, singing in the background, when we experienced so many things we hold dear. The music is still there. The memories are still there. But if Michael Jackson can die, does that mean a part of us dies with him? I think that’s what we mourn. Two years ago, I tweeted this about Whitney Houston: When someone whose music has been part of your…
  • Gonenett

    Rex Hammock
    5 Aug 2014 | 4:50 pm
    Today, the company that owns the former hometown newspaper of Nashville and 80 other cities in the U.S. announced its plans to split into two companies. (1) Gannett Good Stuff Inc. and  (2) Gannett Bad Stuff Inc. Gannett Good Stuff will be lots of TV stations and internet companies like Cars.com and CareerBuilder.com. Gannett Bad Stuff will be 81 former local newspapers that will continue their transition into local delivery van companies specializing in distributing bundled advertising circulars to the front doors of local residents each Sunday morning. The rest of the week, the vans…
  • The NYT’s Chronicle: A Timeline of the Usage of Words & Phrases

    Rex Hammock
    24 Jul 2014 | 2:01 pm
    (Above: According to Chronicle, the word “Rex” peaked a century ago. Oh well.) The New York Times has opened to the public a graphing tool called Chronicle, an N-gram viewer that generates a timeline chart of the usage of a word or phrase appearing in the New York Times during the past 162 years. The tool is very similar to Google’s Ngram Viewer a graphing tool that generates a timeline of words or phrases appearing in books scanned into the database of Google Books. Alexis Lloyd, Chronicle’s creator, explains it in this blog post. Quote: Two years ago, I created…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • Top 10 Reasons for Article Rejection

    Kari, Senior Editor
    2 Sep 2014 | 7:15 am
    This is One Popular Group You Don’t Want to Hang Out With! Rejection can be a scary word. No one likes to be rejected; and trust us, we don’t like to reject your articles! This is why we provide so many resources for you, such as the Editorial Guidelines, the FAQs, and the training materials and videos. We want you to succeed! However, we know that sometimes mistakes happen. If you find yourself on the receiving end of an article rejection, the best thing you can do is read the email explaining why the article wasn’t accepted, fix the mistake accordingly, and move forward! We’ve…
  • How to Be a Superhero Expert Author

    Courtney, Member Support
    26 Aug 2014 | 7:33 am
    Superheroes to the Rescue! Lately, superheroes are everywhere. They fill the pages of classic comic books, they grace the screens of big budget movies, and they can even be found in the world of article writing! Yes, you heard it correct. There are outstanding article-writing superheroes who rise to the top with their quality content and ethical marketing practices. We are thankful for their existence because there are also devious article-writing villains who lurk in the corners of the Internet waiting to lure others into their scheming ways. Are you playing the role of a superhero by giving…
  • 2014 EzineArticles Summer Update!

    Kari, Senior Editor
    19 Aug 2014 | 6:57 am
    The Beaches May Be Calling, But We’ve Been Busy, Busy, Busy Hello dear expert authors! We sure have missed you these past few months. You may have been wondering where we’ve been, but trust us when we say we’ve been VERY busy making EzineArticles.com an even greater place for you and our hundreds of thousands of unique members! So what exactly have we been up to? The thing that we’re most excited about is our transition over to a 100% multi-screen website design. You may have also heard this called a “responsive” website design. What does this mean? It means that no matter what…
  • Getting Read: Essentials to Making Your Article Worth It

    Vanessa, Editorial Manager
    30 May 2014 | 8:00 am
    Most People Mess This Up – Do You? Whatever you want to get out of article writing and content marketing, there’s one thing you’re probably getting wrong: You’re focusing on the result, whether it’s traffic, profit, or exposure in general. When you focus on the result, no connection is made between you and the reader. You’re essentially just another article in a vast sea of informative articles on the Internet. Discover where your focus should be, what you can learn from a coffee shop, and how you can create loyal readers. I’ll Buy Why You Do It We…
  • Give vs. Take: “What Have Readers Done for ME Lately?”

    Vanessa, Editorial Manager
    27 May 2014 | 7:30 am
    Are You Asking the Right Question? Content creation – no matter the type – can often feel like a one-sided relationship. You seem to give and give to your audience, but no one’s taking. Before you nod in agreement, ask yourself one question: Is what you’re giving worth taking? You know what you’re giving is worth it when your audience is engaging and you’re networking with the right people. You may find all of your writing efforts have been worth it when you look back at your year and see the changes in your traffic and exposure. But more importantly, you…
 
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    Jeff Korhan

  • Social Business: Managing Relationships to Build Personal and Business Brands

    Jeff Korhan
    29 Aug 2014 | 1:45 am
    Listen to the Episode Below (00:37:05) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship management to help others achieve greatness. One of the challenges for everyone these days is we have…
  • Communicate a Bigger Vision with Content Marketing

    Jeff Korhan
    27 Aug 2014 | 1:23 am
    If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing used to open doors. Now it must communicate what happens after they are opened. Tweet this What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. The Internet…
  • Find Your Audience: How to Grow Sales with Digital Media

    Jeff Korhan
    20 Aug 2014 | 2:00 am
    Listen to the Episode Below (00:37:39) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 05 of This Old New Business weekly business podcast with Jeff Korhan. Do you often wish that media experts would just share a few of their better practices so you could adapt them to your business? Then join me and Ryan Hanley as we discuss some of the techniques he successfully used as Director of Marketing for a local insurance agency, many of which I also used when operating my landscaping business. This is one reason why Ryan…
  • Single Serve Content for Mobile Consumers

    Jeff Korhan
    18 Aug 2014 | 1:43 am
    We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to mind a blog post or an article, but as content consumption with mobile devices becomes the norm, you will need to redesign your content strategy to adapt. The good news is that if your business is not yet creating much content, you may find these newer methods easier to…
  • Modern Chamber Marketing: How to Successfully Build a Digital Community

    Jeff Korhan
    12 Aug 2014 | 2:23 am
    Listen to the Episode Below (00:37:55) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 4 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. Frank will share how he facilitates a vibrant Facebook group to build community that keeps its global membership actively engaged. You will find this interview especially interesting if your small business is a member of a chamber of commerce, or any other organization such as…
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    Content Mastery Guide

  • How to Customize Your Business Blog Sidebar to Give Readers What They Want

    Linda Dessau
    26 Aug 2014 | 8:17 am
    © Marek – Fotolia.com When blogging for business, you’ve likely been focusing on the main column of your blog where your articles (posts) are displayed, not giving much thought to your blog sidebar. The blog sidebar is the narrower column that’s usually on the right, and this is where readers find links to older posts you’ve published. These links help you reach two important goals: Give readers the specific help they need, solidifying their perception of you as a knowledgeable – and generous – expert Encourage readers to spend longer on your site, deepening their trust and…
  • More Blogging Benefits, and When to Scrap an Unfinished Post

    Linda Dessau
    12 Aug 2014 | 5:53 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Five Ways Blogging Can Boost Your Confidence in Business In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read. © Elnur – Fotolia.com…
  • Top 10 Reasons to Use Internal and External Links on Your Business Blog

    Linda Dessau
    4 Aug 2014 | 5:45 am
    © Alex White – Fotolia.com Have you ever noticed when reading a blog post online that some words are underlined, or set apart in a different colour? Move your mouse over this text and you’ll discover that these are active hyperlinks that take you to another page – either on the same site (internal links) or a new site (external links). These types of links aren’t always as obvious as ones that say “Click here” or the ones in a navigation menu or list of products and services, but they are just as important and valuable, and here’s why: Top 5 benefits of using internal links…
  • Take Your Blogging on the Road – With Cynthia Morris of Original Impulse

    Linda Dessau
    30 Jul 2014 | 8:09 am
    When you travel, you don’t have to take a vacation from blogging. This post will help you harness the creative power of travel to keep your blogging schedule on track. I recently wrote a post for SteamFeed about two business blogging power tools. One was the idea catcher, a place to capture the juicy gems that might become your next blog post. Many people find that traveling naturally unleashes fresh ideas for blogging. Some may fit into your existing editorial calendar (the other power tool I recommended in the SteamFeed post), but if you’re anything like me, traveling tends to inspire a…
  • Two Business Blogging Power Tools You Need to Be Using

    Linda Dessau
    11 Jul 2014 | 8:12 am
    If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter. Do you feel like your business blogging is hit-or-miss, with more misses than hits? In my latest post for SteamFeed, I introduce two systems that work beautifully together to hone your blogging efforts and produce better results. The editorial calendar puts a structure around how blogging will achieve your business’s marketing goals, by plotting out exactly how and when you’ll produce relevant content for your audience. Once that structure is in place, your mind is free…
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    SchneiderB.com

  • School Marketing Plan Challenge

    Brendan Schneider
    28 Aug 2014 | 8:16 am
    One of the questions that I’m frequently asked is do I have a school marketing plan that I would be willing to share? Since the beginning of SchneiderB.com four year ago, I have always been open and transparent with the inbound marketing and social media marketing techniques that I utilize at Sewickley Academy. The one exception […] The post School Marketing Plan Challenge appeared first on Internet Marketing For Schools.
  • Should Schools Bother With Instagram?

    Guest Post
    28 Jul 2014 | 1:00 am
    Should Schools Bother With Instagram? The question begs for whether school marketing directors should bother putting time and effort into the newer social media platforms popping up each year. As we all know, a school marketing director’s time is precious, and dabbling in new social platforms is generally not on top of the to-do list. […] The post Should Schools Bother With Instagram? appeared first on Internet Marketing For Schools.
  • People are Talking About You…Without You

    Guest Post
    2 Jul 2014 | 1:00 am
    Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […] The post People are Talking About You…Without You appeared first on Internet Marketing For Schools.
  • #009: The End of Chuck’s Corner with Chuck Will [Podcast]

    Brendan Schneider
    25 Jun 2014 | 1:00 am
    When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For 15 […] The post #009: The End of Chuck’s Corner with Chuck Will [Podcast] appeared first on Internet Marketing For Schools.
  • Show, Don’t Tell Marketing Made Easier With iPhone Video

    Guest Post
    18 Jun 2014 | 1:00 am
    I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […] The post Show, Don’t Tell Marketing Made Easier With iPhone Video appeared first on Internet Marketing For Schools.
 
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    OpenView Blog

  • Meet Our Newest Talent Specialist: Rose O’Connell

    Rose O'Connell
    1 Sep 2014 | 5:00 am
    Learn more about OpenView's newest Talent Specialist Rose O'Connell, what brought her to OpenView, and her passion for recruitment. via OpenView Labs ↬ Meet Our Newest Talent Specialist: Rose O’Connell
  • Billion-Dollar Bet: The Real Reason Amazon and Google Wanted Twitch

    Mackey Craven
    28 Aug 2014 | 6:30 am
    To get the full story behind what made Twitch such a hot acquisition target, you have to go back to the launch of Justin.tv in 2007, the same year Netflix released its streaming video service to the world. via OpenView Labs ↬ Billion-Dollar Bet: The Real Reason Amazon and Google Wanted Twitch
  • Major vs. Minor Projects: How Our Portfolio Companies Can Engage with OpenView Labs

    Devon McDonald
    26 Aug 2014 | 2:02 pm
    When it comes to working with our portfolio companies, there are two primary ways that the OpenView Labs Team can help: with major projects and minor projects. via OpenView Labs ↬ Major vs. Minor Projects: How Our Portfolio Companies Can Engage with OpenView Labs
  • The Secret Ingredient to Being a Great VC

    Blake Bartlett
    22 Aug 2014 | 6:00 am
    A lot of people ask me what it takes to be successful as a VC. I actually do believe there is a silver bullet, but it’s not based on educational background, work experience, or reading material. It’s something softer and more innate. via OpenView Labs ↬ The Secret Ingredient to Being a Great VC
  • Founder’s Corner: ToutApp Founder & CEO Tawheed Kader

    OpenView Guest
    20 Aug 2014 | 12:30 pm
    In this week's episode of the Founder's Corner, Tawheed Kader, founder and CEO of Sales Communications Platform ToutApp, shares the story behind his company's growth and his thoughts on customer segmentation, upfront payments, building lasting customer relationships, and more. via OpenView Labs ↬ Founder’s Corner: ToutApp Founder & CEO Tawheed Kader
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    GeorgePasswater.com

  • Do You Need to Boost Your Marketing Efforts?

    George
    22 Aug 2014 | 1:39 pm
    “I can do that all by myself.” “I don’t need any help!” These are all things I said when I first got into this business. I thought I could do it all and if I needed any help, Google was my friend. Does this sound familiar to you? Then, just like in life, especially growing up, I knew I couldn’t do it all on my own…as much as I wanted to. I needed help and Google wasn’t always the friend that gave me the RIGHT answer. Not all the time, anyway! That’s when I sought out those who already had the experience and knowledge I didn’t. Then, I took what they gave me and used it to…
  • Successful Content Marketing Needs a Plan

    George
    7 Aug 2014 | 12:30 pm
    Content marketing is powerful. It works, if you do it right. When I consult with new prospects, many just think blogging is just writing about anything that pops into your mind. Not only that, they think you can come up with your topics and write it in a matter of minutes. Hold on there, Tex! Sure, you can put up a blog post quick, but will it do what you expect out of it? Ah, that’s the question. You see, to make content marketing work and bring in qualified leads to your business, you must plan ahead. Plan ahead, you say? That’s a revelation for many…especially those who…
  • Landing Pages: 5 Points to Remember for More Conversions

    George
    12 Jun 2013 | 5:00 am
    As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page. Done right, they will be a primary tool in your conversion toolbox. Now, yes, done right, they convert like crazy and get you more leads, but done wrong, you’re wasting a lot of effort on a little return. From different clients and others I’ve seen on the web, there are many who understand how landing pages work, but don’t always do it right. Now I’ve been a part of many a project where I’ve built and even improved…
  • 3 Reasons to Use Buyer Personas in Your Content Marketing

    George
    7 Jun 2013 | 11:39 am
    Who are you writing to? What types of offers do you present in your content marketing? If you don’t know the answers to these questions, you need to invest in nailing down who defines your target reader and/or buyer. Sure, you could just bang out content and throw it against the wall and see who reads it. Although something many might do, I know it doesn’t speak to who reads it, let alone help you generate any leads. Now you might be saying, “All valid, but WHY do I need to use a buyer persona in my content marketing?” 3 Reasons for Buyer Personas in Content Marketing You can’t be…
  • Are You Making These 3 Email Marketing Mistakes?

    George
    28 May 2013 | 12:07 pm
    How many unsubscribes did you get from your email list today? It’s normal to get some, but if you’re getting a mass exodus from your list, you might want to reconsider what you do with your email marketing. To calm the tides of people leaving your list, let’s look at 3 mistakes you should avoid to keep more email subscribers. 1. Irrelevant content Do your subscribers wait in anticipation for your emails? Or do your emails make your readers fall to sleep? Be sure your content is relevant to their needs and keeps them chomping at the bit for more. That means finding out what your audience…
 
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    Content Marketing Blog

  • Content Marketing Lesson #1: Businesses Don't Make Decisions. People Do.

    Debbie Williams
    29 Aug 2014 | 5:45 am
    When people are passionate about a businesses they interact with, they want to tell others. Often, companies feel they need to be the drivers of conversation about their business and fear letting their customers speak for them, when actually, people who love a company’s products and services are the greatest, most authentic marketers - these are your brand evangelists. This theory doesn't only hold true for consumer brands, but any type of business has the opportunity to be the "go to" or "must have" product/tool/process/technology/service in their industry.  Why Do you Need Brand…
  • Inbound Marketing Doesn't Happen Overnight

    Chris Hawkins
    27 Aug 2014 | 5:30 am
    Inbound marketing is like saving for retirement. It requires a plan with goals, targeted effort and most important, time. And like saving for retirement, the earlier you start the better. Inbound marketing doesn’t happen overnight. Fortunately, the work performed now, in two weeks, two months and even a year from now will continue to pay dividends into the future.  Behind the Scenes A well-thought-out strategy, one with measureable, achievable goals sets the foundation for all that follows for inbound marketing. This part of the process is not as sexy as content creation, but just as…
  • Why Should I Care About Inbound Marketing?

    Justin Lambert
    22 Aug 2014 | 5:30 am
    It's pretty clear at this point that inbound marketing isn't a fad. It's not a flash-in-the-pan bandwagon that everyone jumps on and jumps off of. It's not going to be replaced tomorrow by the next shiny object on the horizon. Instead, it's quite simply the most logical and effective means of reaching your prospects and customers in the current marketing environment, and it will be for the foreseeable future. But, beyond that, why should you really care about it?  Well, if you care about building your business, finding and converting customers, and raising your bottom line, you should…
  • What Does the Future Hold for Content Marketing?

    Molly Bruno
    20 Aug 2014 | 5:30 am
    There is something special about an industry facing changes. The idea that there is more to learn and achieve provides a sense of excitement to move forward. Of course, if an industry is failing (remember Blockbuster?), change can indicate an inevitable end. In the evolving world of content marketing, it’s safe to say that change is good. Very good, in fact. According to research by the Content Marketing Institute this year, 93% of B2B marketers use content marketing and 90% of B2C marketers use content marketing. To stay up-to-date with the content marketing industry, it’s important to…
  • Is Quality Content Worth the Cost?

    Dechay Watts
    14 Aug 2014 | 5:00 am
    “We have made a decision and although it was an extremely hard one, we’ve decided to go with a different agency. This was based purely on cost and what made the decision even more difficult was the fact your content was in actual fact slightly better,” -  a recent prospect. Sometimes prospects ask for sample content when they are looking for a long-term relationship with us as a content marketing agency.  We typically steer clear of these requests because the amount of ramp up time required to create quality content is just too much to deliver for free.  But, if they want…
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    Home Business Infopreneur Resources

  • Squidoo – The End of an Internet Icon

    konagirl
    24 Aug 2014 | 3:58 pm
    I have been with Squidoo for almost 8 years, since the beginning of Seth Godin’s free platform start. Squidoo has been very good to me and allowed me to work from anywhere the winds blew me in my travels. Last week Squidoo was acquisition by HubPages and the end has come to a profitable and […]
  • Best Facebook Fan Pages for Your Online Business

    Duncan R. Cumminz
    19 Mar 2013 | 5:51 pm
    This is a guest post by Duncan R Cumminz on Facebook fan pages. Even though I don't like Facebook personally, he does make valid points for those of you that do participate on Facebook. One thing I would like to add is that you too can achieve your own "uniqueness and originality" by writing from your heart. Write about your own experiences, your own belief system, and your own passion and you will have your own "uniqueness and original" page.
  • Web Design Tips for the Beginner

    Cole Harris
    18 Mar 2013 | 1:40 pm
    This article was written by guest blogger Cole Harris. When trying to run a successful site, it's crucial that you have a reasonable understanding of web design. Good web design will make your website comfortable to use, visually appealing, and give it a trustworthy feel. Not only will this entice new visitors, but it will make them repeat viewers as well. This article provides several tips that will help you design a successful website.
  • Tips to Design a 1st Website

    Jocelyn Kinder
    19 Dec 2012 | 4:26 pm
    Website designing can be intimidating. What can you do to maximize your site's appeal? Where do you begin in the coding process? The following article will guide you in producing highly effective and valuable websites.
  • Learning How To Get Website Traffic Can Be Daunting

    Andrew Timothy Nichols
    12 Dec 2012 | 12:50 pm
    Getting traffic to your website fast is a concern of most website owners and there are many concrete ideas that can work.
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    Content Science

  • What’s Your Content Snapscore?

    Colleen Jones
    16 Aug 2014 | 7:35 am
    Well, what is a Snapscore, you might ask? It’s a new feature we just released on ContentWRX to give you almost instant insight into your content’s performance. Snapscore collects feedback about your web content from a very small small sample of users and then offers a score. At the same time, you get to sample some other ContentWRX features, such as the dashboard, analysis, and recommendations. I don’t intend Snapscore to be a comprehensive evaluation. But I do see it as an easy and useful first step toward more actionable content intelligence. The best part? ContentWRX…
  • Four for Friday – Content Science Updates

    Colleen Jones
    8 Aug 2014 | 7:52 am
    Time flies when you’re having content fun. By fun, I mean working hard to form content strategy and bring it to life (and then perhaps sipping some Jameson). In the process, we’ve made some changes and achieved some milestones. I’m proud of these Content Science updates but, more importantly, excited about how they enable us to better serve our clients and contribute to the wider content strategy community. (You know by now my favorite cliche is win-win.) What are these updates exactly? Let’s get right to it. 1. ContentWRX 2.0 Is Live Our proprietary content…
  • It’s Time for More Women in Technology

    Colleen Jones
    22 Jul 2014 | 8:24 am
    I admit it. Part of me wishes we didn’t have to talk about the many challenges surrounding women in technology. I like to focus on solving problems or building innovations such as ContentWRX through technology. I hate for a conversation about gender and tech to devolve into sensationalist tripe and distract from the work. But, the reality today is these gender equality challenges themselves are both distracting and delaying progress in the work. It’s time–really way past time–to shed light on these challenges and overcome them (and hopefully get back to the work…
  • With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars

    Kevin Howarth
    10 Jul 2014 | 11:47 am
    Casey Kasem – 1989 photo by Alan Light As a kid in the 1980s, I liked music. A lot. I asked for and received vinyl albums for Christmas and birthdays, and I constantly listened to the radio. Above all, I eagerly awaited each Sunday for the Holy Grail of music: Casey Kasem’s American Top 40. For me, through masterful content curation it distilled the best of the best songs into four hours of radio. I sat with anticipation as Kasem played each song until the drum roll arrived and…he played the number one song of the week. I loved it. Why bring up Kasem in a content-focused blog? The…
  • Beyond Translation: Lessons in International Content Strategy

    Kevin Howarth
    26 Jun 2014 | 4:42 am
    Alan Porter So you’re deciding on what languages your website will feature in Africa. Someone at the meeting says, “How about Chinese?” Chinese? In Africa? You’d likely laugh and ask for a more serious response. However, when Alan Porter, Content Marketing Manager at Caterpillar, studied customers in Africa, he discovered that migrant Chinese workers comprise a significant amount of the workforce. After his analysis, the business case clearly showed that Chinese was a must for their content. Thus, Caterpillar decided to make Chinese one of the four languages they used for their…
 
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    Jontusmedia

  • Professional Video Production in Your Marketing Mix

    Jon
    2 Sep 2014 | 12:32 pm
    Ben Adam-Smith, Regen Media I often encourage businesses looking to add video content to their marketing mix to get started as soon as possible. As Google points out: “More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube —that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube every minute.” Or to put it another way, as Nielsen notes: “YouTube reaches more US adults ages 18-34 than any cable network.# Clearly, online video isn’t just something to be aware of.
  • Message Mapping for Dummies – Infographic by JontusMedia

    Jon
    27 Aug 2014 | 1:19 am
    Excuse the cheeky title! I just wanted to share an infographic that we’ve just made for one of our wonderful clients: Jayme Soulati. Message Mapping is an incredibly important aspect of communicating your message both on- and offline. Working with Jayme, we’ve learned the power of what a Message Map can do for businesses of any size. As well as enjoying this message map, make sure you download Jayme’s impressive ebook on Message Mapping. Remember, if you need design or marketing services, just get in touch with us. Share this Image On Your Site Please include attribution to…
  • Podcasters, Do Different: #UKPOD14

    Jon
    25 Aug 2014 | 3:06 am
    Phew! Presentation completed (Photo: Ben Adam Smith) SO I spoke at UKPOD14 last week in the UK. Mike and Izabela Russell, my friends at Music Radio Creative, did a fantastic job in bringing UK podcasters together for a day of inspiration, strategy and encouragement. In this week’s podcast, I share some of my thoughts about the event and, more importantly, what podcasters could take away from this event. [Go on, subscribe in the place everyone else recommends!] My Thoughts First and foremost, it was a great event and I was excited to see a strong contingent of UK, or as I like to think…
  • Beyond the Business Card – Podcast

    Jon
    15 Aug 2014 | 4:18 pm
    Launched July 2014 for Mygooi, an American marketing and technology platform. A series of insider tips, practical advice and industry news geared to help you get the best from digital marketing. Beyond the Business Card is brought to you by a team of experts lead by Jon Buscall and Bernie J. Mitchell for Mygooi. We share the latest tools, techniques and strategies to help you make the most of mobile, wearable, and traditional browser-based digital marketing. Produced by JontusMedia.com for Mygooi. Sample Episode Notes Concept, production and content creation: JontusMedia. Artwork:…
  • Improve Your Website About Page

    Jon
    12 Aug 2014 | 11:30 am
    Following hot on the heels of episode 125, which looked at Optimizing the Home Page, this weeks show looks at some of the things you can do to improve the effectiveness of your About Page. Listen Now [ Right-click to download | Subscribe in iTunes] Links Mentioned in the Show Beyond the Business Card – a new podcast we’re making for a client. Mark Schaefer’s About Page Cliff Ravenscraft’s About Page Site Visibility’s About Page OKD’s About Page Other Ways to Listen to the Podcast: Get the Android App Click here to download the mp3 Click here to subscribe in…
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    Industrial Marketing Today

  • 3 Online Content Tips for Industrial Distributors to Differentiate Themselves

    Achinta Mitra
    18 Aug 2014 | 1:57 pm
    Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [...] The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read…
  • Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

    Achinta Mitra
    11 Aug 2014 | 12:09 pm
    If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you have read many of the dire headlines about the critical skills gap in the industrial [...] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

    Achinta Mitra
    22 Jul 2014 | 12:05 pm
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [...] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for…
  • Content Marketing for Industrial Distributors

    Achinta Mitra
    7 Jul 2014 | 11:31 am
    Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [...] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
  • Better Industrial Marketing Doesn’t Mean More Technology

    Achinta Mitra
    20 Jun 2014 | 8:35 am
    Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up and down with joy, right? Not so fast! Why do I [...] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more…
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    Nxtbook Media

  • Going Digital Isn’t Just About Publications Anymore

    Joy Beachy
    27 Aug 2014 | 10:39 am
    There was an article recently posted to the University Business website that deserves the attention of every department within a higher education setting. Whether that’s admissions, research, alumni relations, accounting, the athletic or the English department, each can benefit from this perspective on how digital content is completely changing how people interact with universities. Considering digital has moved completely beyond wondering whether students’ textbooks and alumni magazine should switch from desk to desktop reading. Rather, it’s about understanding how to…
  • Why Valuing Creativity is Vital to Every Business

    Joy Beachy
    27 Aug 2014 | 7:59 am
    The word “creativity” is so overused in marketing and website content, it has become a “non-word,” or a word that has lost all power of meaning. Using “creativity” in all its forms is now an expected part of every corporate mission statement, product description, and service offering. “We creatively solve your problems!” is the mantra of the day as businesses set about proving their creativity with ping-pong tables in the foyer and ice cream socials every Friday. In this light, it’s easy to develop a sort of callousness to the concept of…
  • MediaNext 2014 Registration is Open

    Joy Beachy
    27 Aug 2014 | 5:13 am
    It is the time of year when most people start thinking about first days of school, pumpkin spice lattes, and the quintessential changing of the leaves. But for those of us who live and breathe content curation, creation, and distribution, Fall also signals the arrival of one of the most popular shows this side of the US: Folio’s MediaNext. And the time to register is right now. Taking a look at what the team is serving up this year, the Folio: team is offering 3 Tracks, 5 Concurrent Sessions 70+ Industry Expert Speakers Multiple Networking Opportunities In-Depth Workshops Sponsor-Led Demo…
  • Adding and Selling Digital Only Content

    Joy Beachy
    26 Aug 2014 | 7:09 pm
    As publishers move beyond offering a strict replication of their print product in the digital realm (also known as “replica,”) some are asking about the best way to start creating more value for their digital content. One of the strongest ways to increase the caliber of the digital content – in addition to designing for the digital platform – is to offer digital-only content. This strategy often works best for publishers seeking to achieve any of the following: to prompt readers to switch to digital format, or to view both print and digital publications to create…
  • What NOT to do on Social Media

    Joy Beachy
    26 Aug 2014 | 6:23 pm
    The Internet is atwitter with the news that Facebook is cracking down on click-bait links, or links with provocative titles and text that excites people into clicking without providing any real information about what the reader is going to see. You may have seen examples of this, such as “You won’t believe what [X Celebrity] knows about [Y Celebrity] and swore not to tell,” or “This video will change your mind about everything you thought you knew about [hot topic].” When scrolling through your social media feeds, you might see click-bait articles getting…
 
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    ContentLEAD

  • Constant Contact added to ContentLEAD’s marketing toolbox

    Alex Butzbach
    2 Sep 2014 | 9:26 am
    They say artisans are only as good as their tools, and that’s at least partially true of small business marketing. With all the software, online platforms and social automation tools available, selecting the right assets can be half the battle. ContentLEADer David McKellar, our senior social media specialist, recently made a solid choice by becoming core certified by Constant Contact, a resource that will help our clients’ email marketing efforts. Constant Contact is an email marketing tool primarily used for newsletters, promotions and other kinds of direct communication with…
  • Break the social media marketing automation habit (Video)

    Emily Lorei
    29 Aug 2014 | 7:36 am
    Hi, Emily Lorei here with another small business marketing bad habit. We’ve been talking about keywords a lot this week, but the good news is that you aren’t going to be penalized for including them in social posts. That is, unless they’re showing up because of social automation. Scheduling out social posts so they show up on your follower’s feed at just the right time is one thing, but, setting it up so that every time a blog post goes live, it also automatically is pushed to your social followers is quite another. At ContentLEAD, we consider social automation a bad habit…
  • Don’t get in the habit of stuffing keywords in content marketing (Video)

    Xavier Holland
    27 Aug 2014 | 7:39 am
    Hi, Xavier Holland here with another small business marketing bad habit. Last time, we mentioned how trying to get more keywords into meta tags doesn’t do any good. But it’s not like it’s open season on the body of your content. In fact, you want to show the most keyword restraint when it comes to the copy people actually see. Keywords used to be how Google figured out what content marketing was all about. Now the search engine uses something called semantic search technology. Basically, it’s better at figuring out what your content means – and how it relates to…
  • Stop focusing on metatags in your content marketing (Video)

    Alex Butzbach
    26 Aug 2014 | 7:00 am
    Hi, Alex Butzbach here with a small business marketing tip. You know, bad habits are hard to break. Some people spend years trying to quit smoking or to start exercising, but there’s some poor behavior marketers really need to stop. For example: optimizing meta tags and meta descriptions. Sure, it WAS a good idea to get as many keywords into the HTML code under the hood of your website – ten years ago. But now, you’re basically wasting your time if you think you’re going to rank higher on Google by sneaking a few dozen extra letters in here or there. To be clear,…
  • Conversion size matters for content marketing – How to pick your best option

    Justin Gagnon
    22 Aug 2014 | 7:21 am
    Hi, Justin Gagnon here with another small business marketing tip. We’ve been talking about the differences between premium and standard content all week, and I’d like to talk about another way to figure out which type is best for your strategy: Micro versus macro conversions. A macro conversion is essentially a completed acquisition of new business, whether that’s the sale of a $3 keychain or closing a six-figure software development contract. A micro conversion is simply a completed step toward acquisition, like a “Request a Demo” inquiry or a newsletter sign-up. Depending…
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    HarrisonAmy

  • Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival

    Amy Harrison
    28 Aug 2014 | 9:28 pm
    300 Seconds is an initiative to get more women speaking at digital and tech conferences and I’ll be popping along to this year’s Brighton Digital Festival to talk about: Using Humour to Increase Engagement on a Digital Platform. Details below: 17th September Starts 6:30pm Free to attend Address: Sallis Benney TheatreThe University of Brighton, 68-72 Grand Parade, BN2 0JY For more details about the event and the Brighton Digital Festival, click here.  You're reading Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival which was orginally posted on:…
  • Talking News Stories That Captivated The UK in August for BBC Sussex

    Amy Harrison
    28 Aug 2014 | 9:18 pm
    Last week it was another radio day for BBC Sussex and BBC Surrey on the Allison Ferns show. This time we were talking the pros and cons of the Ice Bucket Challenge (and whether or not Allison should accept her challenge). You can listen here: http://harrisonamy.com/wp-content/uploads/2014/08/Afternoon_with_Allison_Ferns__20140821__edit1.mp3 We also looked at the politest UK crowd that could revolt: John Lewis customers after being denied their free tea and cake privileges. Also on the list was: the top 10 foods we love to hate, money-saving tips for brides and the dreaded “Retired Hubby…
  • AmyTV #27: Viral Stories for Beginners – Why The Ice Bucket Spread Like Wildfire

    Amy Harrison
    28 Aug 2014 | 2:12 am
    Certain stories, campaigns and content capture our attention and spread around the world like wildfire. When this happens to an event it’s known as “going viral” and it’s the dream of many content marketing campaigns. If you’re new to the concept of viral content, this episode of AmyTV looks at why the recent Ice Bucket Challenge campaign has taken the world by storm: #1: Substance behind the fun YouTube videos such as “Charlie Bit My Finger” and the “Sneezing Panda” have racked up hundreds of millions of views because of their unexpected…
  • Screenwriting Tips for Compelling Business Content #4: If You Promise a Climax… Deliver

    Amy Harrison
    18 Aug 2014 | 2:11 am
    Kaffee: Colonel Jessup, did you order the Code Red?! Judge: You don’t have to answer that question! Jessup: I’ll answer the question. you want answers? Kaffee: I think I’m entitled! Jessup: You want answers?! Kaffee: I want the truth! Jessup: You can’t handle the truth! A Few Good Men. Every great script has a climax or resolution, known as the dénouement (French for ‘outcome’ or ‘settlement’). It’s a critical part and must pull all of the strands of the story together to leave the audience feeling satisfied. However, putting everything into one particular scene is a risky…
  • Screenwriting Tips for Compelling Business Content #3: Keep Moving

    Amy Harrison
    13 Aug 2014 | 10:38 pm
    “Pop quiz hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do?” – Howard Payne, Speed. Strong scripts, like strong blog posts (and sharks if they want to stay alive), have to maintain a swift pace. The greatest films never seem too long to their fans. They push you  from one scene to the next using suspense, surprise, dialogue, intrigue and a number of other screenwriting tricks to keep your attention. Fortunately you don’t need an in-depth understanding of all of these techniques to know how…
 
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    Writing Tips & ePublishing Adventures!

  • Are You Obsessed With Word Count?

    Lisa Angelettie
    11 Aug 2014 | 7:37 pm
    I love this piece over on CreateSpace by Richard Ridley on word count paralysis. Sometimes I am guilty of this and it was refreshing to see that other writers feel the same. Sometimes staring at the blinking cursor on your computer screen can make it morph into a stop sign and prevent you from holding a thought long enough to tap it out on your keyboard. It can be an unintentional panic signal that freezes your fingers in place and fills you with heaping helpings of writer’s doubt. Your focus shifts from what you want to write to how many words you must write before you will allow…
  • I believe this!

    Lisa Angelettie
    28 Jul 2014 | 11:32 am
    The post I believe this! appeared first on Writing Tips & ePublishing Adventures!.
  • Is Kindle Unlimited Good For Authors?

    Lisa Angelettie
    23 Jul 2014 | 11:02 am
    Have you heard about Amazon’s new book subscription service titled Kindle Unlimited? For $9.99 a month you can download and read Kindle ebooks and audio books to your heart’s content. Basically it’s like Netflix for readers and to me it’s a great deal for readers. The cost per month is basically the expense of two ebooks and if you are a voracious reader like myself, then it makes total sense. But is Kindle Unlimited great for authors? Since the program just launched, I’m not going to make a rash judgement. I’m actually taking the wait and see approach and…
  • What Is Digital Rights Management (DRM) And Should I Use It?

    Lisa Angelettie
    21 Jul 2014 | 8:12 am
    Very interesting stuff is going on in the digital media world right now. Right around the same time a new report over on Author Earnings came out which included information on DRM, my husband (music producer) received a letter in the mail from his distribution company about DRM for his work. Everybody is talking about digital rights management. It’s a super hot topic, so what is it? Digital Rights Management, or DRM, is the encryption lock applied to electronic entertainment. The film, music, video game, and book industries all employ DRM. Unfortunately it is not very difficult for a…
  • Should You Participate In Direct Sales Of Your Books?

    Lisa Angelettie
    15 Jul 2014 | 5:00 am
    There is a growing debate in the publishing stratosphere on whether or not writers and publishers should start aggressively pursuing direct sales of books in an effort to eliminate the middle man (Amazon). Visit any number of writer and/or small publisher sites and  you will no doubt read a wide variety of opinions on the matter. Many of my readers are entrepreneurs first and writers second OR some want to create a business around publishing information. We are different. We already know the benefit of direct sales and many of us are already doing this. In fact, this may be ALL that you do…
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    Ron's Copy-e-Writing Blog

  • Top 10 Online Marketing Analysis Tools

    Ron C
    26 Aug 2014 | 2:16 am
    Online Marketing is now essential for all company owners. It is almost impossible to identify a business or industry that does not really on Online Activity for the vast majority of their sales and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Ways To Use RSS Feeds To Power Your Twitter Account

    Ron C
    20 Aug 2014 | 1:44 am
    Finding the time and resources to keep Twitter updated can often be a challenge for the average business owner. So I’m always on the look out for tools that can help with the process and take... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Short Guide To Content Marketing Strategy

    Ron C
    14 Aug 2014 | 10:46 pm
    According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Copywriting Experts Teach You Secrets Of Writing A Great Sales Copy

    Ron C
    13 Aug 2014 | 5:44 am
    When it comes to copywriting, I second Jessica from Fireyourmentor where she posts that the top three performing sales copies are… “Storytelling copy Write with a purpose to the reader so... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Let The Falling Stars Be Your Inspiration Of Life

    Ron C
    12 Aug 2014 | 6:05 am
    Here’s an wonderful post from Commonsenseliving.co.in. It will be raining stars tonight. When was the last time you craned your neck to look up at the night sky? If you look up tonight, you can... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    WTBWY

  • WTBWY Bites: LinkedIn Rocks for Content Marketers, and Here’s Why

    Justin P Lambert
    29 Aug 2014 | 3:00 am
    You’ve probably heard already about the “leaked” internal memo from LinkedIn discussing their acquisition of Bizo and their subsequent plans to take over the world. About the Bizo Acquisition, the Leaked Document, Corporate Espionage, the Monopolization of Social Media, and Where LinkedIn Will Be in Five Years… I don’t care.  It’s not important. Why LinkedIn […]
  • WTBWY Bites – If You Still Need Another Reason to Love Google+, Here it Is.

    Justin P Lambert
    28 Aug 2014 | 3:05 am
    I was never a Google Plus naysayer like some of my content marketing and social media snob colleagues. I actually liked the network from the start even before I fully understood it.  I also remember very clearly reading some social media “guru” using terms like “flash in a pan” and “me too” to describe G+ […]
  • WTBWY Bites – I’m Doing Content Marketing Measurement All Wrong. Are You?

    Justin P Lambert
    27 Aug 2014 | 6:38 am
    Do you need one of these?. Photo courtesy of Internet Archive Book Images(CC No Copyright) As much as it pains me to say this, I’ve been doing the whole metrics thing all wrong and I’ll bet you have too.  Don’t get too down on yourself just yet, it’s not totally your fault. After all, if […]
  • WTBWY Bites – Google, Pinterest, and the Battle for Search Supremacy

    Justin P Lambert
    26 Aug 2014 | 3:00 am
    Who would have guessed even a year ago that anyone would be seriously naming Pinterest as a contender to threaten Mighty Google’s supremacy in the search industry? But it’s happening.  And for a very interesting reason: Social Times’ “Pinterest Goes Beyond Digital Scrapbooking to Enabling Aspirations” A recent brief article on Social Times caught my […]
  • WTBWY Bites – Getting Buy-in for Content Marketing From Above

    Justin P Lambert
    25 Aug 2014 | 2:35 pm
    You need buy-in from this guy???. Photo courtesy of _sarchi(CC Attribution) Whether you’re a freelancer or consultant looking to convince a company to start or expand a content marketing strategy, or you’re a marketing professional trying to convince your boss(es) to do the same, you’ve likely run into some common walls. Here are a few […]
 
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    B2B Digital Marketing

  • One change that dramatically improved B2B marketing results

    Eric Wittlake
    2 Sep 2014 | 4:30 am
    You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture? We have a better understanding of what people are interested in and our marketing performs significantly better. Here…
  • What Online Marketers Know About You

    Eric Wittlake
    18 Jun 2014 | 5:00 am
    According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. In order to serve things that are relevant to me, you need to know something about me. …one thing has been missing. That is having users have the…
  • Digital Marketing’s Massive Measurement Lies

    Eric Wittlake
    11 Jun 2014 | 5:00 am
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this…
  • Stop Being a Transactional Content Marketer

    Eric Wittlake
    3 Jun 2014 | 5:08 am
    Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. Everything drives towards that initial information exchange, the transaction…
  • Should You Celebrate Email Unsubscribes?

    Eric Wittlake
    28 May 2014 | 5:05 am
    Every time someone unsubscribes from my mailing list it stings a little bit. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings. If you are a blogger, I’m sure you can relate. But actually, if you unsubscribe today, I missed your expectations long ago. I just didn’t know it until now. Unsubscribes by the Numbers Recently I took a closer look at every…
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    Right Mix Marketing Blog

  • The Definitive Guide to Crowdfunding Sites (Infographic)

    Tom Treanor
    27 Aug 2014 | 3:04 pm
    There are a lot of Crowdfunding sites to choose from. Depending on your goals, industry or “cause”, there may be a particular site that better meets your needs. Wrike has created an infographic with the top crowdfunding sites for various industries including: Non-profits, charities and social activism Small business Creatives, artists and filmmakers Science and technology Startups Have you used any of these sites for fundraising? If so, leave your feedback in the comments below! Wrike Social Collaboration Software Which sites have you used? Let us know in the comments below!
  • 26 Niche Crowdfunding Sites to Raise Money for Any Project

    Tom Treanor
    14 Aug 2014 | 1:36 pm
    Crowdfunding is a great way to raise funds for almost any kind of project, cause or event. But not all crowdfunding sites are the same – the rules vary and the success may depend on using a site focused on the right niche. See the crowdfunding sites helow to pick the right site for your project. For a description of each site, go here: Niche Crowdfunding Sites Explained Top Crowdfunding Sites View more lists from Wrike Team
  • Social Media Marketing Go / No Go Decision Tree (Infographic)

    Tom Treanor
    13 Aug 2014 | 4:02 pm
    You’re just about to launch (or are already running) a social media program. Use this decision tree to determine whether you’re doing enough to get a return on your efforts. In this infographic, you’ll find the key ingredients include: Enough patience to allow it to develop A dedicated resource Willingness to share others’ content Willingness to engage in two-way exchanges online Original content created by your company Ability to handle and deal with negative comments Ability to convert visitors into prospects Ability to find your target audience online What else do…
  • Massive Infographic Submission Sites List

    Tom Treanor
    24 Jul 2014 | 4:28 pm
    If you produce infographics, a key element of the distribution process is to submit them to infographics sites. These sites will display your infographic and help your work reach the widest audience possible. Here is a Listly list of Infographics Submission Sites. Make it even larger by submitting relevant sites that you use! Infographic Submission Sites 1. Directory of Infographics The most comprehensive infographics directory on the internet. Submit your infographics for free. Infographics promotion Added by Faiz Sheikh on Dec 17, 2013 1 votes Comments    Relist   Share…
  • Project Management Essential: Gantt Chart (Infographic)

    Tom Treanor
    24 Jul 2014 | 4:12 pm
    If you run projects large or small, a key visual tool that you can use to manage your team is called a Gantt chart. Even if you don’t use a specific project management software application, you can use basic office tools to map out your projects in this graphical format. I often used MS Powerpoint to quickly map out initial project plans when I worked for a Fortune 50 company. See the very informative infographic below to grasp the key elements of Gantt charts including: The history of Gantt charts and how they’ve been used in the past The anatomy of the charts – including…
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    The Integrated Marketing Blog from D Custom

  • Friday Five: Walmart gets an A+ in #BTS buzz

    Callie Leahy
    29 Aug 2014 | 2:31 pm
    The back-to-school marketing blitz is in full effect. So while pacing the aisles for the perfect pencil box, did you Tweet a brand? Ask a question? Comment about the store? Marketers, take note, because retailers are teaching us a few lessons in social campaigns. This infographic by Engagor reveals brands who aced response time, interactivity, […] The post Friday Five: Walmart gets an A+ in #BTS buzz appeared first on D Custom.
  • Friday Five: Oh snap! Snapchat heads in a “news” direction

    Callie Leahy
    22 Aug 2014 | 11:33 am
    Oh snap! Snapchat Discovery heads in a “news” direction. The post Friday Five: Oh snap! Snapchat heads in a “news” direction appeared first on D Custom.
  • Editorial boards are for marketing departments too

    Elise Anthony
    19 Aug 2014 | 8:02 am
    The disruptive force of social media stripped away the appeal of an advisory panel or editorial board as marketing departments scrambled to evolve. This old-school idea lost its allure. Yet, when community engagement is at stake, editorial boards are for marketing departments too. The post Editorial boards are for marketing departments too appeared first on D Custom.
  • Friday Five: Viral challenge gives CEOs the chills

    Callie Leahy
    15 Aug 2014 | 12:51 pm
    You know you’ve made it big when Facebook CEO Mark Zuckerberg participates in your campaign. Here’s what makes the #IceBucketChallenge a viral success. The post Friday Five: Viral challenge gives CEOs the chills appeared first on D Custom.
  • Friday Five: Disney says TV ads are out, online ads in

    Guest Contributor
    8 Aug 2014 | 9:38 am
    Disney has decided the explosion of digital ads are consequently killing TV advertising. The post Friday Five: Disney says TV ads are out, online ads in appeared first on D Custom.
 
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    Marketing Technology for Growth

  • Lead Segmentation: Enhance Your Email Marketing

    Kevin Page
    29 Aug 2014 | 5:30 am
    After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads.  Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Whatever the case, I’m here to…
  • The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

    Jordan Bruhn
    19 Aug 2014 | 7:03 am
    To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Say hello to marketing that answers questions, address pain points, gives expert advice, and entertains prospects with fresh, original content.  Check out this infographic in which we examine the key differences between the inbound and the outbound marketer.  [Click Here to See Full Size…
  • The 4 Basic Elements of Inbound Marketing

    Jacey Gulden
    18 Aug 2014 | 4:19 am
    We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients. If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the…
  • What Are Buyer Personas & Why Do they Matter?

    Jacey Gulden
    13 Aug 2014 | 4:18 am
    When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough. To develop a strong foundation for success, you must truly understand your customer. You need to know everything from what they buy to how they make purchasing decisions to what they do for fun on the weekends. If you want…
  • Digital is Complicating Marketer’s Lives, but Simplifying Marketing

    Chris Horton
    9 Aug 2014 | 6:50 am
    At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. One only has to run into the beleaguered marketer on the nearest street corner (isn’t that where they hang out?) to evidence the profound impact technology is having on the marketing function – that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. Operating on the front lines of digital transformation, one wonders how this intrepid marketer, and those like him, is able to keep it…
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    Nischala’s Space, Thoughts, Expressions…

  • Online, Digital, Social – 9 Insights from the lens of a Marketer

    Nischala
    28 Aug 2014 | 2:30 am
    A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are  some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions: Is there a boundary between…
  • How to fuel your creativity? – Here are 20 ways..

    Nischala
    24 Aug 2014 | 11:49 am
    “Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” – Steve Jobs “Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett “Imagination is the beginning…
  • My (love) affair with blogging – How it came to be?

    Nischala
    14 Aug 2014 | 2:30 am
    Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights. It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning Post, Women’s e-News (USA), The…
  • Why women should work? – Here are 30 good reasons

    Nischala
    7 Aug 2014 | 2:30 am
    If you thought “(S)he loves me /loves me not” was one of the most difficult questions to answer in life, you probably got it right and wrong. Why? Because there’s another question which is equally (if not more difficult) to answer, i.e. “Should she work or not? – especially if she is married / mother”. This topic is much discussed and debated in almost every circle I know. No matter his / her age, almost everyone I know has a strong view, opinion and perspective on the issue – from my neighbor’s grandfather to my mother to my mother-in-law to my friends to my colleagues to my…
  • T for Thought Leadership..

    Nischala
    31 Jul 2014 | 2:30 am
    There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive. My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?” With time and…
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    Content Equals Money

  • Fall for these 8 Back-to-Cool Web Presence Essentials

    Kayla Trueblood
    29 Aug 2014 | 6:26 am
    Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business owners and marketers should add to their Cool Supply list this autumn. #1: A Fresh Look There’s no better time to try out a new style. Take a peek around your website and see what you can primp. Perhaps it’s time for a new color scheme or icon…
  • Understanding the Appeal of User-Generated Content Marketing

    Emily Perry
    28 Aug 2014 | 5:54 am
    Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in your brand strategy, often with highly desirable results for participants and companies alike. But Wait – Does Anyone Actually Participate in These Campaigns? Some marketing commentators claim user-generated content marketing is “dead.” In their…
  • 10 Shark Tank Business Lessons

    Schuyler Richardson
    27 Aug 2014 | 10:39 am
    Now in its fifth season, viewers seemingly can’t get enough of ABC’s Shark Tank. It’s half drama, half business lesson and provides a taste of the fast pace, do-or-die entrepreneurial lifestyle. While it’s certainly a Hollywood look at business pitches and ideas, it yields some interesting and valuable lessons for business owners and aspiring entrepreneurs. Next time you’re tuned in, keep an eye out for the following lessons and more. Lesson #1: Passion is a Must From the first 15 seconds of a pitch on Shark Tank, viewers have a pretty good idea of whether or not there will be any…
  • Smashing Racist Stereotypes: Represent the Latino Demographic

    Tree
    20 Aug 2014 | 8:14 am
    The Latino demographic is driving both purchasing power and population growth in the United States – and yet, somehow this demographic is one of the most underrepresented ethnic groups in media. Further, not only is Hispanic representation lacking, but when representation is present, it is often reflective of negative stereotypes. In marketing, the effect of this problem can be detrimental, as it can result in alienating the entire demographic. Let’s talk about the importance of representing this huge and growing demographic – and how shifting your content marketing strategy results in…
  • Monetizing Your Thought Leadership Efforts

    Schuyler Richardson
    19 Aug 2014 | 7:07 am
    While thought leadership is a means for establishing credibility and authority, it can actually serve a much more practical purpose. If developed and pushed in the appropriate manner, an effective thought leadership campaign can actually directly drive sales and increase revenue. Are you making the most out of your thought leadership efforts? The Value in Thought Leadership Thought leadership is complex. When you look at what it is, how it works in everyday situations, and why it’s valuable, it’s difficult to cast overarching assumptions and broad categorizations. Every area of thought…
 
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    Video Maker Tips

  • Interview with Common Craft Founder Lee LeFever

    admin
    2 Sep 2014 | 8:04 am
    Looking to explain your business and products to potential customers? The #1 way to get the message across — with the best return on your investment — is through the medium of video. Common Craft is an awesome addition to the GoAnimate suite of tools, inside our animated video platform. Use the cutouts to succinctly explain concepts in a way that will keep your audience engaged — and wanting to learn more. Check out this hilarious animated video with Common Craft founder LeFever to learn more about Common Craft and how it fits in to the product offerings at GoAnimate. Or…
  • Northern California Earthquake — We’re (Mostly) Okay!

    admin
    25 Aug 2014 | 8:37 pm
    Thanks for checking in. All is fine here. Though some folks in Napa were not as lucky. Learn more about how and where to help Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • ALS Ice Bucket Challenge — GoAnimate Style

    admin
    21 Aug 2014 | 4:12 pm
    We accept The Challenge. A great time for a great cause. Over to you, Betty Boop. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • Back To School Animated Short — Be Yourself

    admin
    20 Aug 2014 | 1:14 pm
    Over the summer Ezra experiences something of a growth spurt, but what he learns about himself — and Macy and Kingston and the SuperHero — measures well beyond any yardstick. Nothing is better than Ezra! Enjoy the first day of school. Source: Tips for Video Makers by GoAnimate | Make Amazing Animated Videos
  • YouTube Strategies for Your Video Business

    admin
    14 Aug 2014 | 3:48 pm
    Online videos are a big part of your business. Your products are super high-quality and people really seem to enjoy checking them out. But no matter how specialized your service within the online video world — the industry behemoth elephant is still in the room, demanding to be dealt with. YouTube. It’s at once the most straightforward and mysterious portal on the web. It’s simplicity is obvious from what it is — an enormous publishing platform for videos online. Basically if something on earth has been recorded and is not copyrighted (or often even if it is) it can be viewed…
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    Function Writing Group

  • 5 Writing Tactics I Learned Binge-Watching Breaking Bad

    Kelvin Cech
    2 Sep 2014 | 5:09 am
    This summer I binge-watched Breaking Bad so hard I believe at one point I forgot my own middle name. Is it Walter? Hank? I don’t know and at this point I really don’t care. I started at episode 1 3 weeks ago and I just finished the final episode of the final season and now my brain hurts in so many fantastic ways. This must be how Buzz Aldrin felt as he took his first steps on the moon a couple minutes after Neil Armstrong beat him to the punch. “You and everyone else on planet Earth were right, Neil!” Buzz probably said. “This is a good show! I mean this is a…
  • Five Reasons Vine Marketing & Design Should Hire Kelvin to Write For Them

    Kelvin Cech
    28 Aug 2014 | 6:25 pm
    Picture this: You’re sitting in your corner office staring at ocean churning just outside your window. As you twirl the curling grey hair at your temples with your fingers, you sip hot coffee and silently congratulate yourself for making such a wise decision those many years ago. The decision to hire Kelvin Cech from Function Writing to help Vine make the world a better place. Here are the 5 reasons why future-you would have hired me (Kelvin) to write posts for Vine Marketing & Design. 1. I’m Professional, Punctual & Fun to Work With If hiring a writer was easy, media companies…
  • How Growing a Gnarly Beard This Summer Made Me a Better Writer

    Kelvin Cech
    9 Aug 2014 | 8:00 am
    What started with an insignificant whisker became a twisted fury of hairy carnage. Let me explain. This summer I grew a beard. I didn’t intend to grow a beard. This is just something that happened naturally. I don’t know why I did it. I still don’t. The thing about growing a beard is that your face doesn’t actually change all that much, but your persona changes drastically. “You have a beard!” Everyone from new clients I Skyped with to my tattoo artist to my shocked mother made basically the same comment. They were excited to see me and my hairy lower-face region. I was excited by…
  • FREE 20 Minute Web Class on How To Write Interesting Content

    Kelvin Cech
    16 Jun 2014 | 5:11 pm
    You’re invited! Do you have a business or a product that would sell more if you could write interesting content about its features and benefits? I’m instructing a brief & value packed web class about writing for the web: How to Write Content That’s Actually Interesting. My talk will cover 3 main topics: headlines storytelling action My good friend Ti Roberts invited me on as an expert presenter for her Connection Class series and I’m super excited to share all that I know about writing interesting content with you and her students! Ti is a well-respected figure in the…
  • 5 Easy Ways to Spend Way Less Time Promoting Blog Posts

    Kelvin Cech
    3 Jun 2014 | 9:30 am
    If Justin Bieber promoted new songs only once, two things would happen: No one would hear any of Justin Bieber’s songs. The world would be a better place. Think about it. How many different ways do you learn about music, movies or cars? Facebook. Twitter. Pinterest. The radio. Television. Bus stops. Airplanes flying through the sky trailing long, catchy banners. Multi-platform messaging increases the chances of these messages being read, which is obviously important to your blog strategy. So, just tweet your newest blog post out a whole bunch, kick your feet up and watch the traffic roll…
 
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    Business Strategy Innovation

  • Your Chance to Help Working Professionals

    Braden Kelley
    2 Sep 2014 | 9:46 am
    Today life in our college years feels somehow more manageable than the hectic pace of the working professional. Somehow it feels like it was easier then to eat reasonably well and to stay in good shape. Recent college graduates feel … Continue reading →
  • How Happy Are You When You Fly?

    Braden Kelley
    29 Aug 2014 | 7:53 am
    I came across the following video from British Airways a month or so ago, and I’ve been so busy I haven’t had a chance to write about it, but I finally had a moment and so I thought I would … Continue reading →
  • Your Chance to Help Middle-Age Guys (and Gals) Get Fit

    Braden Kelley
    25 Aug 2014 | 6:37 pm
    Here is your chance to help every middle-aged guy (or gal) who’s struggling with the inevitable progression of age. What used to be easy isn’t anymore! Maybe you (or a friend) used to be a big runner and counted on … Continue reading →
  • Five Ways to Make Your Innovation Culture Smell Better

    Braden Kelley
    21 Aug 2014 | 10:33 am
    Is Your Organization Committed to Innovation? If so, download my new innovation culture white paper. Unfortunately, when it comes to fostering continuous innovation, most organizational cultures stink at it, and they are not innovating fast enough to repel the unrelenting … Continue reading →
  • Your Chance to Help Working Moms (and Dads)

    Braden Kelley
    20 Aug 2014 | 10:24 am
    Working Moms (and Dads) struggle to get a healthy meal on the table for their family every night during the week without resorting to fast food (or any other fast, but unhealthy alternatives). If you have an idea to help … Continue reading →
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    RepCap

  • Content Marketing News Roundup: How to Write Content Edition

    Hannah Hamilton
    29 Aug 2014 | 8:00 am
    When you write content marketing, you must have an understanding of your audience’s interests and the ability to write in an engaging, useful way. This week’s roundup is a collection of five articles explaining why you should pay closer attention to the form your content takes. Hey B-to-B Marketers: Lighten Up with the Business-Speak by Anelia Varela at AdvertisingAge: “Marketers […] The post Content Marketing News Roundup: How to Write Content Edition appeared first on RepCap.
  • Marketing Experimentation: Have You Tried Anything New Lately?

    Brooke Howell
    27 Aug 2014 | 5:00 am
    Whether you’re working at an agency or on an in-house marketing team, you want to provide value to your customers and colleagues. “The more you can establish a reputation of being someone who can deliver value the better off you’ll be,” said Matt Lindsay, senior executive director of digital strategy and engagement at George Washington University. A great way to […] The post Marketing Experimentation: Have You Tried Anything New Lately? appeared first on RepCap.
  • Association Marketing: How to Promote Events with Content

    Catherine Conlan
    25 Aug 2014 | 5:00 am
    Conferences, meetings and other events are content gold mines and content marketing is a great way to promote events of all sorts. Since trade associations and similar organizations tend to sponsor a variety of events throughout the year, their marketing teams are in a unique position to take advantage of content marketing to connect with their audiences. If you’re in […] The post Association Marketing: How to Promote Events with Content appeared first on RepCap.
  • Content Marketing News Roundup: Event Marketing Edition

    Hannah Hamilton
    22 Aug 2014 | 8:00 am
    At Rep Cap, we love live events! They’re rich sources of content and a great way to get people excited about brands, trade associations and causes. Savvy marketers can use event-related content to get people engaged before, during and long after the event itself. With that in mind, this week’s Content Marketing News Roundup brings you five articles about the […] The post Content Marketing News Roundup: Event Marketing Edition appeared first on RepCap.
  • How Association Marketers Can Balance Promotional and Informational Content

    Catherine Conlan
    20 Aug 2014 | 5:00 am
    As organizations that advocate, inform, recruit and lobby, professional associations can sometimes feel like they’re moving in different directions when it comes to their content marketing. The message can feel fragmented — should you be focusing on a recruiting drive, or should you try to inform members on the latest legislation that affects them? Both promotional content — the type […] The post How Association Marketers Can Balance Promotional and Informational Content appeared first on RepCap.
 
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    Ready Writer

  • How to write product descriptions that sell

    Abidemi Sanusi
    2 Sep 2014 | 2:00 am
    If you’re having problems with your product descriptions, here are two things you need to know to write product descriptions that sell and make your life that little bit easier. The post How to write product descriptions that sell appeared first on Ready Writer.
  • Is SEO dead?

    Abidemi Sanusi
    10 Aug 2014 | 11:00 pm
    SEO is definitely not dead. It’s just evolving to meet the needs of ever more demanding users. The post Is SEO dead? appeared first on Ready Writer.
  • How a clean email list can drive down your costs and lead to more sales

    Abidemi Sanusi
    28 Jul 2014 | 5:15 am
    If you haven’t cleaned up your list in a while, there’s a possibility that you’re marketing to people who aren’t interested in what you have to offer, which means that you’re wasting your time and resources on prospects that are never going to ‘bite’. Find out how a clean email list can drive down your costs and increase your sales. The post How a clean email list can drive down your costs and lead to more sales appeared first on Ready Writer.
  • Free template: blog calendar

    Abidemi Sanusi
    8 Jul 2014 | 12:00 am
    A blog calendar does not have to be complicated. In most, if not all cases, it’s easier to start with a simple template that you can build on as your needs develop. The good news is that you don’t have to do this yourself, as we’ve done all the hard work, by producing such a blog calendar template for you. The post Free template: blog calendar appeared first on Ready Writer.
  • Three ways to test your content to make sure it sells

    Abidemi Sanusi
    1 Jul 2014 | 12:05 am
    Fact: there is no secret to writing great content, because it all depends on whom you’re writing for and what you would like your content to achieve. And the only way to find out what works, is by testing it. The post Three ways to test your content to make sure it sells appeared first on Ready Writer.
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    Liz Wilson: Freelance Copywriter, Editor & Content Strategist

  • The power of visual recording: an interview with Sarah Clark

    Liz Wilson
    28 Aug 2014 | 11:50 am
    Sarah in action at TEDxGenevaChange, 2012, © Olivier Borgognon Communication is becoming more and more visual, and mostly that means more digital. Sarah Clark is passionate about the lower-tech trend for visualisation known as visual recording — with coloured pens, chalk and a large roll of paper rather than the latest web tools (for now). Consultant, facilitator, trainer, founder of Clear Thinking — Clear Communication, and mountain addict, Sarah is increasingly using visual thinking, visual language and visual recording in her work with diverse organisations from the public and…
  • Google+ Business Pages: the Company Accelerator

    Liz Wilson
    13 Dec 2012 | 9:00 pm
    What can a Google+ Business Page do for your small or medium-sized company? Last week Des Walsh explained why small or medium businesses need a LinkedIn company page in LinkedIn Company Pages: Your Secret Weapon.  Maybe your target customer or client isn’t on LinkedIn, but could be on Google+. So I asked Danielle Sanford, Client Services Manager of gShift Labs, why it’s worth the effort of setting up a Google+ Business Page, and how to make sure it’s optimised. (gShift provides SEO software for agencies and marketers.) Liz: What is the advantage of smaller and…
  • LinkedIn Company Pages: Your Secret Weapon

    Liz Wilson
    6 Dec 2012 | 9:00 pm
    Do you need a LinkedIn company page for your business? Or will a personal profile do? Being a freelance writer, editor and content person who has to be visible to be employed, I had spent a chunk of time on my LinkedIn profile, but never bothered with a company page. Then I joined the 30 Day Linking Blitz (#30dlb) on LinkedIn and heard people talking about the advantages. But where to start? What to put on it? How to get people to it? How much work to put into it?  To find out I interviewed Des Walsh, LinkedIn specialist, social media strategist, speaker and coach, founder of the #30dlb,…
  • Super-fast Content Curation: Add Scoop.it to HootSuite and Go!

    Liz Wilson
    1 Nov 2012 | 8:22 am
    Did you know you can now integrate two of the best apps to help you find and share content daily? Scoop.it is a fantastic free content curation app, as I wrote in How Curation Fits Into Your Content Marketing. HootSuite is an excellent way to manage your social networking streams (see 5 No-Clutter Apps to Manage Your Entire Freelance Life Online). Now you can integrate Scoop.it into your Hoot Suite dashboard. Use them together to find and share content on your chosen topic. I guarantee you’ll find it quick and easy. Here’s how If you already have Scoop.it and HootSuite accounts,…
  • Content Strategy: How Europe Sees It

    Liz Wilson
    30 Oct 2012 | 1:54 am
    Content strategy is catching on as a discipline in Europe. But it hasn’t yet become a standalone job in most cases. It seems that either it is the responsibility of an existing webmaster, copywriter or project manager – or it’s done through some kind of collaborative process. That’s the picture painted by new research by Firehead, a web content and technical communications recruiter and the market leader in Europe. On the one hand, it’s great to hear businesses are approaching content marketing strategically. On the other, strategy needs to come from the desk…
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    Inbound Marketing Blog

  • Defining Content Marketing—You Think You Know. But You Have No Idea.

    Brittney Ervin
    1 Sep 2014 | 5:03 am
    Content Marketing Uncovered You’ve probably heard the phrase tossed around: “Content Marketing.” Maybe you’re familiar with it, maybe you aren’t. Maybe your company has been churning out relevant content for years. Maybe your company doesn’t have the slightest clue how to produce a blog post. Whatever your unique relationship to the idea of content marketing might be, one thing is certain: successful companies and brands use content marketing smartly, to the great advantage of both their clients and their brand’s reputation. So the question remains: How well is your company…
  • Becoming a Social Media Star

    Jennifer Kardell
    30 Aug 2014 | 5:03 am
    6 strategies for managing your company's social media accounts Every job requires a specific set of tools or assets that you need to perform your job well. Being a social media manager sounds like it would be an easy job that wouldn’t require more than just creating an account on Facebook or Twitter and watching the conversations rolls in. That’s where you would be wrong. There are many components to making the social machine work. For another edition of "Social Saturday", let's take a look at what it takes to make your company's social media program successful. “Team work makes the…
  • How to Get More Out of Networking Events

    Brittney Ervin
    29 Aug 2014 | 5:04 am
    Don’t Be a Networking Failure The average person shudders at the idea of walking into a crowded room, knowing that they need to chat with and gain the contact information of, say, at least five individuals. The mere thought of the approach, breaking the ice and finding something to talk about can give even the most social among us cold feet. Unfortunately, for business owners and industry leaders, networking is among the most important and beneficial practices we can adopt. In fact, networking might be the difference between success and painstaking failure for our companies, especially in…
  • Infographic: Increase Your Email Open Rates

    Jessica Bowers
    27 Aug 2014 | 5:03 am
    Creating Emails That Your Audience Wants to Read In a world dominated by social media, email still rules when it comes to digital marketing and lead generation.  As marketers, we rely on email for customer communication and sales opportunities. As consumers, we find ourselves inundated with email clutter daily and make vain attempts to organize our inboxes. So how do we, the marketers, combat the clutter and create emails that stand out against the white noise?  Effective emails start with subjects that capture a reader's attention. The most successful email subject lines are short,…
  • Google Boosts SEO for HTTPS Sites

    Bill Faeth
    25 Aug 2014 | 11:14 am
    Does your website need to adapt to Google's new algorithm? Just when you think you’ve nailed Google’s Panda, Hummingbird and Pigeon updates and properly optimized your website content for these SEO requirements, Google has made another change. This time, the change comes to the security of your website. At its annual I/O developers’ conference in June, Google announced that it will boost site rankings for those sites with HTTPS addresses over HTTP addresses. HTTPS translates to Hyper Text Transfer Protocol Secure and is used to indicate when sites offer an additional layer of security…
 
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    Content Warfare Blog

  • Confessions of a Recovering Google Authorship Addict

    Ryan Hanley
    29 Aug 2014 | 7:17 am
    I feel hungover this morning. Like I’m walking through a content marketing fog and no matter how vigorously I wave my hands it’s impossible to see past my computer screen. How can Google Authorship be Dead? But alas, it is. This is the reality of the Internet and specifically Google. Google Authorship was a test. According to Google, for now, the test failed. Watching Mark Traphagen‘s Google+ post announcing the breaking news scroll through my news stream… it felt like bomb went off. I Drank the Google Authorship Kool-Aid Google Authorship, as a concept, spoke to…
  • How to Generate Leads from a Corporate Blog | #96 Content Warfare Podcast

    Ryan Hanley
    28 Aug 2014 | 5:09 pm
    Would you like to actually start receiving new leads from your corporate blog? This week on the Content Warfare Podcast we’re joined by Carol Lynn Rivera, co-founder of Web.Search.Social and content marketing expert, to talk about turning boring corporate barf content into compelling content people actually want to consume. For many companies it’s hard to let go of that need to be, “Professional”, and as much as it seems like boring, professional content is what you should be creating, it’s NOT working. How do I know it’s not working? Because it never…
  • Google Has Killed the Generalist and No One Cares

    Ryan Hanley
    28 Aug 2014 | 7:24 am
    Are you a generalist? That’s too bad. Actually, I should say, “I’m sorry.” I’m sorry that you’re not going to be able to be a generalist anymore. I’m assuming that since you’re still creating content online as a generalist than being a generalist must have worked for you at some point. Unfortunately that day has come and gone. Google has killed the generalist. Your first question should be, “Has Google really killed the generalist?” Watch this short interview with Brian Clark, chatting with the team at Stone Temple Consulting:…
  • How to Make Email Marketing Work on Google Plus

    Ryan Hanley
    19 Aug 2014 | 2:15 am
    I’m very partial to the Google Plus platform. That’s no secret. Anyone who follows me on Google Plus could probably tell that much about me. I fit into the industry of a lot of bloggers that understand that email marketing is one of the best strategies that you can use for your blog. Coupled with the effects that the Google Plus platform has been bringing my opt in list these past few weeks I have learned that Google+ can be one of the most powerful social networks to build your list on. The Simplistic Ideals of Social Media An elderly couple was riding down the street one Sunday after…
  • Gini Dietrich on Why Spin Sucks | #95 Content Warfare Podcast

    Ryan Hanley
    12 Aug 2014 | 1:15 pm
    Want to learn how to leverage public relations in 2014? Gini Dietrich, CEO of Arment Dietrich and author of the book Spin Sucks, joins the Content Warfare Podcast for an absolutely EPIC discussion on all thing communication. Gini is the queen of straight-forward #PR  and backs it up with her extremely popular blog Spin Sucks We’re going to dive into some topics I enjoy immensely: Share your story more powerfully—without sex, extortion, or “truth-stretching Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed…
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    Cas McCullough

  • The self-publishing rabbit hole: lessons learned in book-writing Wonderland

    Cas McCullough
    18 Aug 2014 | 4:24 pm
    62,498 words. The number stared at me and I just couldn’t take it in. Two years of my life have gone by in a blink. What started out as a revision of an ebook I’d written four years ago, has resulted in an entirely new book that has taken me down the Rabbit hole, into […]
  • A confidence booster for when you’re feeling overwhelmed in your small business

    Cas McCullough
    18 Jun 2014 | 3:36 pm
    Late last night I posted something new on my LinkedIn blog. It’s not about content marketing but it is about building your confidence, and that’s important for when you want to tackle content marketing head on and become a self-publisher. Here’s an excerpt: “Simply put, I’d been living a lie for the past 20 years. […]
  • Content fills a hole but stories are balm for the soul

    Cas McCullough
    1 Jun 2014 | 8:43 pm
    Everybody and their cat has been talking about content and how it’s king or queen or something in between, but I’ve noticed that these very words can send chills up a small business owner’s spine. What I hear consistently is this: “It’s too hard, too scary, too overwhelming. I can’t do that.” There seems to […]
  • Why this blog post went viral

    Cas McCullough
    24 May 2014 | 10:05 pm
    At the Content Marketing World Conference I attended in Sydney last month, Social Media expert Mark Schaefer said that if you want your content to move (ie. be seen, heard and shared widely), then you need to be more human. Well, last week Mark’s theory proved true when a blog post I wrote on the […]
  • Is content marketing as altruistic as it’s made out to be?

    Cas McCullough
    2 May 2014 | 3:57 pm
    Something’s been bugging me about the way content marketing is promoted as a selfless, outwardly-focused marketing method. As a content marketing trainer and speaker I am constantly telling audiences to focus on meeting others’ needs, on how they can help their right people. “Help, don’t sell” has become the mantra for content marketing professionals. However, […]
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    Saturn Social

  • How to Build a Call-to-Action for your WordPress Blog Using Canva

    Andy Detweiler
    25 Aug 2014 | 1:00 am
    If you’re a bootstrapped or early-stage startup, it’s unlikely you’re utilizing a marketing automation system to design calls-to-action. If so, Canva should be one of your new best friends. Canva is a relatively new company that simplifies the entire graphic design process. It’s a free program that only charges ($1) if you use one of its premium images (which I’ve yet to have a need to do — sorry Canva). Canva really is easy and intuitive enough that anyone can use the software to quickly create not only social media headers for Twitter, Facebook, G+, etc.
  • A Practical Social Content Marketing Plan for Startups

    Andy Detweiler
    18 Aug 2014 | 1:00 am
    In this day and age, your startup has most likely heard about the benefits of content marketing. But you might not realize  executing your own content plan doesn’t have to be complicated. In fact, you don’t need to produce or orchestrate in-depth eBooks/videos. Or put together a 67-step plan with a complicated content funnel. The key – as it is with most things – is simplicity. For your startup to be successful with content (and execute over social media), there’s three main questions you should be asking, assuming you’ve already come up with your target…
  • B2B Content Engine Changes Name to Saturn Social

    Andy Detweiler
    11 Aug 2014 | 7:14 am
    We’re excited to announce that moving forward, B2B Content Engine will now be known as Saturn Social. We believe this name will better reflect our focus — driving leads and web traffic through social media — and erase some of the confusion presented by our previous namesake. As always, thanks for your support as we continue progressing forward.   The post B2B Content Engine Changes Name to Saturn Social appeared first on Saturn Social.
  • Twitter 101 for Startups

    Andy Detweiler
    4 Aug 2014 | 1:00 am
    Startups often face different challenges on Twitter than established companies, lacking brand recognition and an initial band of followers. In the absence of  a dedicated social media manager, it can also be hard to find the time to build your tribe. However, Twitter is also a goldmine of opportunity for startups, allowing even the smallest of companies to interact with the biggest of influencers. In this blog post, we’ll cover the most basic parts to nail down, so that you can start taking advantage of the platform immediately. How to Set Up a Twitter Account for Your Startup Setting…
  • Putting Together a Content and Social Media Strategy for Our SaaS Startup

    Andy Detweiler
    28 Jul 2014 | 1:00 am
    This post is the follow up to the recent article Our Content Marketing Failures: An Embarrassing Introspective. The first half continues to explore the journey to our new plan. Each month, we’ll document our results/lessons learned as we move forward. For this piece, you may also choose to skip right to the plan itself. Biggest Challenge … The biggest content – and social media – challenge since the inception of our startup has been the ability to focus. Certainly, we’ve been trying to find stronger focus, but have had trouble getting there. In our previous post, we discussed a lot…
 
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    B2B Inbound Marketing Blog

  • Enter to Get a Free Blog Article on Zerys

    Greg Elwell
    6 Aug 2014 | 9:57 am
    Would you like to get a free blog post article written for you on the all new Zerys content marketplace? I'm not talking about any old, so-so, run of the mill piece of content. This will be a compelling, interesting, helpful, relevant article you'd be proud to post on your blog. It will also have your ideas, POV, tone and, in effect, authorship voice stamped all over it (yes, it is possible to have others write content for you and maintain your POV, style and voice!). As managing editor, I will help guide the process to create an expertly written article by one of my writing professionals…
  • The Only Way to Deliver a Delightful B2B Customer Experience (and Earn Repeat Business)

    Greg Elwell
    1 Aug 2014 | 8:20 am
    What does it take to deliver a delightful B2B customer experience, and in the process earn their repeat business? The truth is it depends. It depends on whether you're focused on making an immediate sale, or earning repeat business. If you operate to serve B2B customers, you can't be happy with attracting the one-time customer. You must be concerned with cultivating a consistent experience, over time, that will move otherwise one-and-done buyers to raving repeats. To do that, you've got to think about what happens on the inside of your operation, not so much on what brought them to you. Pat…
  • 5 Delicious Perspectives for Perfectly Curated Content

    Greg Elwell
    11 Mar 2014 | 9:36 am
    Note: This is a guest post by Helen Nesterenko (see byline below). Content curation is a topic I wrote about a few years ago as the next best marketing idea for 2011. That post remains as one of my most popular posts. Since then, the idea has come into full bloom. And, as we might expect, there are good ways to go about it and some not so good ways - plus a lot of confusion on what it's all about. Helen's post will help guide you down the right, content curation path. The debate over curated content rages on, with content purists arguing curation is tantamount to laziness and content…
  • 4 Tips On How B2B Marketers Can Better Use SlideShare [Slidecast]

    Greg Elwell
    3 Feb 2014 | 9:46 am
    This is a (soon to be retired) Slidecast production of a podcast I did with Todd Wheatland on SlideShare marketing. 4 Tips for Getting Started on SlideShare from Greg Elwell SlideShare to Retire Slidecasts Sadly, I've just learned while producing this Slidecast that SlideShare is discontinuing the abilit to combine audio with presentations (visuals) effective Feb. 28, 2014 - the last date you can create them. The will convert any existing Slidecasts to static presentations on April 30, 2014. Why is SlideShare getting rid of Slidecasts? According to a help article on Jan. 28, 2014, SlideShare…
  • Let's Make Some Amazing Blogs to Remember - Guest Post Guidelines

    Greg Elwell
    8 Nov 2013 | 12:43 pm
    I think creating a great blog post is a lot like making amazing love. Think of Bryan Adam's song: "Let's Make a Night to Remember" where he sings: "Let's make out, Let's do something amazing, let's do something that's all the way..." A great blog post is like that, too. It packs an emotional charge that can lead to something amazing - some thought-provoking, life-changing action that can help someone head in a better direction or give them the courage to stay on right path. To go all out - all the way. There's also something implied in this analogy that I dare not go too far with. But in…
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    blog.colosimarketing.com

  • Setting Marketing Objectives and Goals Keeps You Focused on Success

    Joelle Colosi
    28 Aug 2014 | 3:00 pm
    Defining marketing objectives and goals will help you organize and prioritize activities. Without setting objectives and goals that are clear and meaningful, you’ll only do well accidentally. Objectives and goals provide direction and structure for success, around which you optimize your marketing and business development activities. Being purposeful and heading towards defined goals will you keep your company moving forward. For every marketing objective, your firm’s strategic marketing team should develop an action plan. This plan should: Describe the Means: Clearly and…
  • 4 Email Marketing Secrets to Increase Click-Through Rates

    Joelle Colosi
    21 Aug 2014 | 2:15 pm
    With the slew of email that you know your clients receive daily, it can be daunting to create something that’s both eye-catching and effective. For best results with your email marketing messages, concentrate on the basics. You need to get attention in a crowded inbox, make a connection in your message and direct the recipient’s next move with your CTA: Here are four tips to help focus your thoughts into a clear, concise and effective email: Target your message: It may go without saying but it needs to be said, do not send SPAM. Put together a list of…
  • Use Negative Reviews for Positive Relationship Marketing Results

    Joelle Colosi
    14 Aug 2014 | 2:00 pm
    Bad reviews are inevitable and it’s no use dreading them. Negative reviews can actually lead to positive experiences for you and your professional services firm. Much like in your personal life, no one is going to agree with everything you say, but you can’t let it keep you silent, interfere with your marketing or send you over the edge. If one of your visitors has a negative experience and posts a comment for the entire world to see, what do you do?  You start by personalizing a well-thought response; boilerplate responses will not work here. It does not take too long…
  • Why Tracking Social Media Marketing Matters to Your Overall Campaign

    Joelle Colosi
    7 Aug 2014 | 2:00 pm
    If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers a wealth of information to inform your business strategy. Make sure to check these individual analytics and also track the effects that social media is having on your website, with Google Analytics. If you’re just not a numbers person—and would rather go to the dentist than look at…
  • Successful Professional Services Marketing Identifies What a Target Audience Wants

    Joelle Colosi
    24 Jul 2014 | 2:00 pm
    Trying to be everything to everyone is an exercise in futility. If this is your firm’s goal, you may end up spreading your firm and your firm’s brand too thin. This approach can result in not being known for anything in particular. If you are a marketer for a professional services firm, demonstrating your technical expertise to attract clients requires a niche.  How to find success by expanding your target audience: Identify the segments or audiences that your firm's services or products does/will appeal to. Keep it fresh by always looking for areas where your firm can tailor or…
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    Convert With Content

  • 4 Reasons Your Website Isn't Growing Your Business

    Jason Clegg
    1 Sep 2014 | 3:06 am
    The goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects into leads, leads into buyers, and buyers into lifetime customers. So I've put together a list of 4 of the most common reasons websites do NOT help grow a business. Let's dive right in... 1. Your website is not capturing leads effectively. This is the big one. Your website's most important job is capturing leads, period. You need to quickly move visitors and tire-kickers into your funnel and out of…
  • The Three Most Important Letters In Social Media Marketing

    Stephanie Frasco
    28 Aug 2014 | 3:20 am
    You're probably thinking ROI, right? Or maybe CPA? Or even CPE. While these are important, they aren't the most important letters. The most important letters in social media marekting are...drum roll please. B. S. E. Do you know what it stands for? Come on, guess. I bet you can come up with something. Nope, not Belgrade, Serbia, Estonia. No, I'm not talking about Bovine spongiform encephalopathy, aka Mad Cow Disease. Nor am I talking about Bombay Stock Exchange. Did you enjoy that? I sure did. But in all serious, B.S.E represents the three things you must constantly be doing online to enjoy…
  • What The Souks Of Morocco Taught Me About Online Sales

    Stephanie Frasco
    26 Aug 2014 | 3:50 am
    Recently we spent some time in Morocco. First of all, let me tell you if you ever have the opportunity to go, you should definitely go. As a person who spends most of her vacation time in Europe, spending a week in Morocco was eye-opening. Beyond the beauty and majesty of the land, the people are hospitable and welcoming. We spent a week traveling from the big cities like Fez and Marrakesch to the desert towns of Merzouga and Ourazazate. While the scenery changed from place to place, the one thing that remained constant were the sales strategies. 6 Things I Learned About Sales in Morocco 1. A…
  • 8 Apps I Can't Live Without

    Stephanie Frasco
    24 Aug 2014 | 4:02 am
    My husband, Jason, he gets a bit annoyed with me. In fact, a lot of my friends do because I am always on my phone. Literally, always. My excuse is that I'm working. And the reality of the matter is, I am. You see, as a social media professional, I have to stay on top of the trends. I need to follow the memes. My profession requires me to have constant #FOMO -- fear of missing out. With that said, here are the 8 apps I use regularly on my phone. 8 Apps I Can't Live Without 1. Twitter This is probably my favorite app. Because Twitter requires a real-time response, I am constantly checking it. I…
  • What Your Business Can Learn From The Ice Bucket Challenge

    Stephanie Frasco
    22 Aug 2014 | 3:54 am
    Unless you live under a rock, are completely absent from any and all social media channels (which I doubt as you are reading my blog) or don't read the news, there is a new viral trend taking the Internet by storm. It's called the Ice Bucket Challenge. For those of you who aren't familiar, the Ice Bucket Challenge is a viral game of "tag" where people are challenged to pour a bucket of freezing cold ice water over their head in the name of ALS  or donate $100 instead of taking the challenge. It's literally taken over newsfeeds across the world. Even former President George W. Bush has gotten…
 
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    scribewise.com

  • Why Email Might Just Be Your Most Important Content Delivery Channel

    Trish Sammer Johnston
    28 Aug 2014 | 7:57 am
    You’re probably running in some circles trying to figure out how to adapt to ever-changing SEO algorithms. It’s harder than ever to be seen on Facebook. Reaching your audience … well, it ain’t easy when the game is always changing. However, there’s one channel that remains (slightly more) constant than others: Email. The problem is, building that email list is challenging. Really challenging. But the fact remains: You have to do the hard work to build it anyway if you want to make an impact. Straight Talk We just ran across a great discussion about this from our friends at…
  • The Hard Truth: Why Reporters Won’t Answer Your Phone Calls

    Bryan Evans
    27 Aug 2014 | 8:29 am
      I remember those days in the Big Apple pitching heaps of reporters during the mid to late 90s. It was often a tense moment on the phone because once the reporter realized it was a PR pitch, you could actually feel the frustration. It was a different time then – the economy was booming and fresh new companies were all the rage. Windows 95 was released by Microsoft, the US Space Shuttle Atlantis docked with the Russian Mir space station for the first time, and the DVD was introduced. Faxes were still popular, but those monochrome green computer screens were considered passé. Email was…
  • What Content Costs: A Peek Inside Our Conversations With Prospective Clients

    John Miller
    25 Aug 2014 | 7:13 am
    At Scribewise, we’re really fortunate to be able to deliver a service that people are craving – high quality, audience-focused content. We tell people that we’re an outsourced newsroom that helps them execute their content strategy, and they’re all ears. And then they ask how much we charge. And we say, “It depends.” Which is a completely unsatisfying answer, but also the complete truth. Because, honestly, what should content cost? Figuring out how to price content is incredibly difficult if your goal is to come up with an equation that is fair for both client and provider (which,…
  • Pet360 CMO Rose Hamilton: “Content Is The Foundation Of Engagement”

    John Miller
    20 Aug 2014 | 10:47 am
    Over the last few years, Pet360 has transformed itself from a pure ecommerce play to a true media company, devoted to being a top information source for what the company calls “pet parents.” We had a chance to get a peak behind the curtain of the company’s approach to content strategy with the woman who’s driving that strategy, Rose Hamilton. Since 2011, Hamilton has served as Pet360’s EVP - Customer Experience and Chief Marketing Officer. She’s responsible for consumer strategy, marketplace positioning, brand development, merchandising, and P&L for Pet360, Inc. brands. I…
  • Content Marketing Imperative: Developing an Editorial Sensibility

    John Miller
    19 Aug 2014 | 6:49 am
    We all agree content marketing is the creation and distribution of audience-focused content, right? Here at Scribewise, we’d add in that the best content marketing is journalistic, which raises the bar for quality. Putting all this together, developing and executing a content strategy requires an editorial sensibility – an understanding of how to create and distribute high quality, audience-focused content on an ongoing basis. And not many marketers have that. (Sorry, but it’s true.) Most marketers have been trained to develop campaigns. They’re looking for the big impact – BOOM –…
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    Social Media Explorer

  • Are Marketing Awards Really Highlighting the Best Work?

    Nichole Kelly
    2 Sep 2014 | 3:00 am
    I’ve seen a variety of announcements lately from agencies who have recently won awards for everything from best agency to best creative. As happy as I am for all of the agencies and brands whose work is being celebrated, I started to wonder if these award competitions are really highlighting the absolute best work in our industry. To figure this out I started to do some digging to figure out how a company would come to be considered for these awards. I wanted to dive deeper into how winners are selected, but frankly most of the awards don’t disclose detailed information on this front.
  • Raising the bar: Customer relationships

    Tracey Parsons
    29 Aug 2014 | 3:00 am
    The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships. People are publishers now. These people are your customers. And we desperately want to be in a relationship with them, the kind of…
  • Wait, Weight? Do Tell Me

    Matt Hollowell
    28 Aug 2014 | 3:00 am
    A few months ago, I checked back into my Vermont hotel room and accepted my fate: snowed in; no way out. I took some time that night to sit out on the hotel balcony, watching the snow continue to fall, staring out at the monochromatic landscape, and listening to the utter quietness. That night, I was introduced to a phenomenon not often present where I live. Loud cracks, sharp breaks, distant crashing sounds. It took me a few minutes to discern the noise, then I saw it happen. A perfectly healthy-looking branch, weighted down by the snow, just fell free from its tree and crashed to the…
  • And The Era Of Social Sales Begins

    Jason Falls
    27 Aug 2014 | 3:00 am
    The purists said, “You can’t sell using social media.” And the purists were wrong. Damn wrong. In fact, there’s little more social in the business world at all than selling. It’s just taken us until recently to get the social purists out of the way so we can get back to business. And get back to business we will. Who better to help lead us there than David Meerman Scott, one of the pioneers who led marketing and public relations people down the path of the New Rules? He’s out with his new book, The New Rules of Sales and Service, and it couldn’t be a more perfect text book for…
  • How to Respond to Online Brand and Reputation Attacks

    Whitney Gibson
    26 Aug 2014 | 3:00 am
    Online brand and reputation attacks have become some of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses. These types of attacks can originate from a variety of sources, but most commonly the “attackers” are competitors, disgruntled employees, unhappy customers, dissatisfied investors, extortionists or other people and businesses who become upset with a company and want to cause that company serious damage. Further, these attacks come in many forms, including: Making a slew of defamatory postings on gripe websites such as Ripoff…
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    CopyPressed

  • CopyPress is Getting Ungagged

    Joe Sinkwitz
    26 Aug 2014 | 7:30 am
    Do you like hearing from SEO veterans with backgrounds in gaming and payday loans? Want to talk to guys that were manipulating results on gopher, before search engines even existed? Then you’ll want to come to Ungagged this November in sunny Las Vegas, NV. Dave Snyder is going to be speaking Monday the 17th on “How to Use Content to Camouflage Link Buying” I (Joe Sinkwitz) will be speaking the previous Saturday the 15th on “Blackhats Make The Best Whitehats: Crazy Shit I Still See.” Reverent topics, eh? Ungagged is offering us the ability to speak unfiltered, which is fun for a…
  • Stop Getting Ripped Off On ‘Cheap’ Infographics

    Joe Sinkwitz
    7 Aug 2014 | 7:30 am
    Anyone who performs a search query for ‘infographics’ can see within the first few pages of organic and paid results that there several options available to agencies and in-house teams alike looking for a vendor. Unfortunately, some are being fooled into thinking that a quality product is going to be delivered by someone offering a $99 solution to what is a more complex product than many realize. What goes into a good finished product? Click here for the full Infographic. Many other blogs and companies like to discuss their process, but we take a different approach. We assess what is…
  • YouTube’s Nonprofit Program and How to Get Started

    Amanda DiSilvestro
    24 Jul 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. If you own a nonprofit you know that advice that might apply to a traditional company is different for a nonprofit. It’s a different type of business, and for that reason you oftentimes need to alter some of your online marketing strategies. By now most know that Google created the Google Grants program to help customize different search options and give money to nonprofit companies, but what many don’t know is that…
  • Hire Journalists (Like Myself) to be Content Marketers

    Caitlin Malone
    3 Jul 2014 | 7:30 am
    In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry. We Can Write Specifically for Your Target Audience It’s impossible to write content for a specific audience…
  • Infinite Scrolling for Your Content: The Pros and the Cons

    Amanda DiSilvestro
    19 Jun 2014 | 7:30 am
    The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. of creating the best possible content strategy for your company is coming up with the perfect way to display that content. Many companies focus on what the content says and how it looks on the page, and while this should definitely be your first step, how your content is displayed on your website is also important. You want to make sure people can access your content easily, and once they find your blog or hub or whatever…
 
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    Content Marketing Blog

  • Content Marketing Lesson #1: Businesses Don't Make Decisions. People Do.

    Debbie Williams
    29 Aug 2014 | 5:45 am
    When people are passionate about a businesses they interact with, they want to tell others. Often, companies feel they need to be the drivers of conversation about their business and fear letting their customers speak for them, when actually, people who love a company’s products and services are the greatest, most authentic marketers - these are your brand evangelists. This theory doesn't only hold true for consumer brands, but any type of business has the opportunity to be the "go to" or "must have" product/tool/process/technology/service in their industry.  Why Do you Need Brand…
  • Inbound Marketing Doesn't Happen Overnight

    Chris Hawkins
    27 Aug 2014 | 5:30 am
    Inbound marketing is like saving for retirement. It requires a plan with goals, targeted effort and most important, time. And like saving for retirement, the earlier you start the better. Inbound marketing doesn’t happen overnight. Fortunately, the work performed now, in two weeks, two months and even a year from now will continue to pay dividends into the future.  Behind the Scenes A well-thought-out strategy, one with measureable, achievable goals sets the foundation for all that follows for inbound marketing. This part of the process is not as sexy as content creation, but just as…
  • Why Should I Care About Inbound Marketing?

    Justin Lambert
    22 Aug 2014 | 5:30 am
    It's pretty clear at this point that inbound marketing isn't a fad. It's not a flash-in-the-pan bandwagon that everyone jumps on and jumps off of. It's not going to be replaced tomorrow by the next shiny object on the horizon. Instead, it's quite simply the most logical and effective means of reaching your prospects and customers in the current marketing environment, and it will be for the foreseeable future. But, beyond that, why should you really care about it?  Well, if you care about building your business, finding and converting customers, and raising your bottom line, you should…
  • What Does the Future Hold for Content Marketing?

    Molly Bruno
    20 Aug 2014 | 5:30 am
    There is something special about an industry facing changes. The idea that there is more to learn and achieve provides a sense of excitement to move forward. Of course, if an industry is failing (remember Blockbuster?), change can indicate an inevitable end. In the evolving world of content marketing, it’s safe to say that change is good. Very good, in fact. According to research by the Content Marketing Institute this year, 93% of B2B marketers use content marketing and 90% of B2C marketers use content marketing. To stay up-to-date with the content marketing industry, it’s important to…
  • Is Quality Content Worth the Cost?

    Dechay Watts
    14 Aug 2014 | 5:00 am
    “We have made a decision and although it was an extremely hard one, we’ve decided to go with a different agency. This was based purely on cost and what made the decision even more difficult was the fact your content was in actual fact slightly better,” -  a recent prospect. Sometimes prospects ask for sample content when they are looking for a long-term relationship with us as a content marketing agency.  We typically steer clear of these requests because the amount of ramp up time required to create quality content is just too much to deliver for free.  But, if they want…
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    Sweepstakes Marketing Blog

  • The Facebook Like Gate Has Been Banned

    Giancarlo Massaro
    18 Aug 2014 | 3:48 pm
    On August 7th, Facebook quietly announced a major change in their platform policy that is set to go into effect starting on November 5, 2014. Announced on their developer blog, the change in the Facebook platform policy will affect third-party apps-more specifically their use of the Facebook Like Button when it comes to using it [...] The post The Facebook Like Gate Has Been Banned appeared first on Sweepstakes Marketing Blog.
  • ViralSweep Releases Advanced Guide To Sweepstakes

    Giancarlo Massaro
    10 Oct 2013 | 7:06 am
    Just in time for the holiday season, free resource helps businesses, entrepreneurs, and ecommerce retailers build, run, market and profit from online promotions. Austin, Texas — October 15, 2013 — ViralSweep, a SaaS application for building sweepstakes and giveaways, in partnership with Shopify, an industry leading commerce platform used to sell online and at retail [...] The post ViralSweep Releases Advanced Guide To Sweepstakes appeared first on Sweepstakes Marketing Blog.
  • How to set up a giveaway on Big Commerce

    Giancarlo Massaro
    17 Sep 2013 | 7:27 am
    This tutorial will show you how to set up a giveaway on Big Commerce for the Full Page, Widget, and Popup styles. Widget 1) Login to your Big Commerce store. 2) Click ‘Web Content’ from the navigation, then click ‘Create a Web Page’. 3) Make sure ‘Contain content created using WYSIWYG edtior below’ is selected. [...] The post How to set up a giveaway on Big Commerce appeared first on Sweepstakes Marketing Blog.
  • How to set up a giveaway on Facebook

    Giancarlo Massaro
    3 Sep 2013 | 9:55 am
    Although ViralSweep does not have direct integration with Facebook, this tutorial will show you how to set up a giveaway on Facebook with a free app called Thunderpenny. Thunderpenny is a simple app to use, it’s free, and it even allows you to set up fangating. Step 1: Install Thunderpenny Click the link below, it [...] The post How to set up a giveaway on Facebook appeared first on Sweepstakes Marketing Blog.
  • Halloween Contest Ideas to Grow Your Audience

    Giancarlo Massaro
    3 Sep 2013 | 7:01 am
    Halloween–that time of year when everyone gets to dress up and pretend to be something they’re not. In 2012, 71.5% of Americans planned to celebrate Halloween, with total Halloween spending reaching $8 billion. That’s a big number, and if you’re a Halloween retailer, then you know how vital the months leading up to Halloween can [...] The post Halloween Contest Ideas to Grow Your Audience appeared first on Sweepstakes Marketing Blog.
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    Pamorama | Social Media Marketing Blog

  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
 
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    CyberAlert Blog

  • How to Spot a Fake Online Review, and What to Do Next

    William Comcowich
    2 Sep 2014 | 11:39 am
    Online reviews can make or break the purchase decisions of many future customers. Most companies now have an individual (or a team) dedicated to addressing customer issues posted on social media and online review sites. While every company receives bad reviews, a quick response shows consumers you care about the customers’ problems. Corrective action can [...]The post How to Spot a Fake Online Review, and What to Do Next appeared first on CyberAlert Blog.
  • An Introduction to Twitter Analytics

    William Comcowich
    31 Aug 2014 | 9:30 am
    This week, Twitter analytics became available to all users. With only 32% of companies confident that they accurately measure social media’s impact, this free dashboard will undoubtedly help marketers understand how Twitter activities relate to the bottom line. Twitter analytics delivers a wealth of information about impressions, engagement, follower activity and follower data. Best of [...]The post An Introduction to Twitter Analytics appeared first on CyberAlert Blog.
  • 15 Commonly Misused Words in Communications

    William Comcowich
    29 Aug 2014 | 12:02 pm
    Misused words are literally the worst way to get a reporter’s attention. If that sentence seems fine to you, then you should review the following words on this list. “Literally” is one of the most widely misused words in communications, as many tend to use it for emphasis rather than for its true meaning — [...]The post 15 Commonly Misused Words in Communications appeared first on CyberAlert Blog.
  • How to Ensure Robots Don’t Write Your PR Stories

    William Comcowich
    29 Aug 2014 | 9:40 am
    When the Associated Press announced in June it was employing story-writing software for corporate earnings stories, everyone froze. Journalists wondered if robots would replace their jobs, and public relations people worried their industry was next (then we would have robots writing press releases for robots).  But both industries quickly realized that reporter robots would help [...]The post How to Ensure Robots Don’t Write Your PR Stories appeared first on CyberAlert Blog.
  • 5 Ways to Become “Hot” in Tech PR

    William Comcowich
    28 Aug 2014 | 12:43 pm
    Technology is a tricky industry for PR. While tech companies once kept silent about new gadgets and developments, more companies are now pulling back the curtain and becoming transparent.  That’s why tech PR can be so frustrating, Charlie Warzel contends in Why Tech PR Is an Impossible Job. Constantly-evolving trends and news cycles make it [...]The post 5 Ways to Become “Hot” in Tech PR appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • Why Newsletter Marketing Works

    info@wpicommunications.com
    28 Aug 2014 | 4:00 am
    In all the swirling hype about social media, it’s easy to lose track of why it exists and what purposes it serves. When considering marketing via social media, it’s important to remember the audience and who will profit from the service.
  • 9 Reasons Why Newsletter Marketing Works

    info@wpicommunications.com
    5 Aug 2014 | 7:17 am
    People use services of those they can trust. By creating quality newsletter content, you demonstrate that you are an expert in your field, which makes clients more likely to come back and refer you to others. 
  • Aim Client Newsletters at Specific Targets

    info@wpicommunications.com
    31 Jul 2014 | 7:03 am
    I’ve worked in the client newsletter publishing business, in one form or another, for more than 25 years. Naturally, I'm a big proponent of using newsletters and other editorially based marketing products for the accounting profession.
  • Health Care Marketers: Target Content to Women Decision Makers

    info@wpicommunications.com
    29 Jul 2014 | 4:00 am
    Families in the United States know it’s true: 80% of health care decisions are made by women. Does your practice’s patient outreach take this into consideration? Is your marketing geared more toward men or toward women?
  • It’s a Matter of Trust

    info@wpicommunications.com
    24 Jul 2014 | 11:36 am
    People tend to do business with people they trust. For an accountant, or virtually every other small-business owner, the key to building a successful practice is establishing a high level of trust with existing clients and then expanding the network.
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    CoSchedule

  • How Content Marketing Can Grow Your Agency, With Andy Crestodina

    Julie Neidlinger
    2 Sep 2014 | 8:13 am
    Does content marketing actually work? And what does it look like when it does? We thought we’d ask several content marketers who take their own unique and different approach to content marketing about what works, what doesn’t, and where content marketing is headed. We’ll start with Andy Crestodina, Strategic Director of Orbit Media. They use content marketing in an agency setting, both attracting new clients and providing helpful information to current clients and readers. — Hi Andy. Why don’t you tell us a little bit about yourself? I’m the co-founder…
  • A Note About Our Pinterest Integration

    Garrett Moon
    29 Aug 2014 | 7:37 am
    Over the last several weeks, we have been experiencing reliability issues with our Pinterest integration. Many of our customers have contacted us about this issue. We are extremely sorry for the hassle and frustration it may have caused you. Here at CoSchedule, we pride ourselves on being a reliable service. We send thousands of social messages every day, and we watch our send rates closely. We have a 99% reliability rate for scheduled social messages, and we are proud of those numbers. That said, in the last several weeks the reliability issues with the Pinterest service have become…
  • How To Succeed In Marketing Without Understanding Data And Analytics

    Julie Neidlinger
    28 Aug 2014 | 7:45 am
    Understanding data and analytics seems to be a requirement to create content nowadays. There is a heavy push towards using analytics to not only manage your site and traffic, but to actually create that content. Using data in your content is powerful, because data and numbers are convincing. Numbers give you proof that what you are doing does or does not work. But what if you’re not great with numbers? What if complicated data and analytics don’t really inspire you? Can you still write worthwhile and valuable blog posts? Why It’s OK If You Don’t Understand Data And…
  • 5 Breakthrough Techniques For Running A High-Traffic Blog

    Garrett Moon
    27 Aug 2014 | 7:15 am
    When you jump out of an airplane, you better have a plan ready. Step one is a parachute, and step two is learning how to hit the ground. Paratroopers have a technique for this that allows them to land safely. They call it a PLF (parachute landing fall). It goes like this: US Department of the Army manual, Public domain Balls of the feet Heels of the feet Side of the thigh Side of the hip, or buttocks Back of the shoulder blades Make sense right? There’s nothing like easing into it. Now, what about your blog? A blog launch is a lot like the initial jump out of an airplane. It is…
  • We A/B Tested Our Email Subject Lines For Months. Here’s What We Learned.

    Julie Neidlinger
    26 Aug 2014 | 7:20 am
    Every week, we send out the Content Marketing Update email. Before I send it out to the entire list, I always set up an A/B test on subject lines to see which subject line is preferred. We’re a little competitive here, and sometimes it becomes a battle between Garrett’s blog post or my blog post being the winning email. That’s silly, of course (though admittedly I still cheer and point it out when I win), but after doing A/B testing for many months, we have some interesting data to sift through. Our Email A/B Test Details Let’s take a look and see if we can learn a bit…
 
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    Feldman Creative

  • 30 Action Items to Get Serious About Influencer Marketing

    Barry Feldman
    24 Aug 2014 | 1:46 pm
    Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective. I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one. For the past four years, I’ve put a lot of time and effort…
  • Social Proof Marketing Makes Your Register Ring

    Barry Feldman
    16 Aug 2014 | 3:57 pm
    The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same goes for a restaurant. You peer into an empty one and quickly conclude the food must suck. The one next door has a waiting list and gads of people out front anxiously waiting to be summoned by their little buzzer. Must be the tastier of the two. Psychologists, sociologists and new media…
  • The Absolute Beginner’s Guide to Social Media Marketing

    Barry Feldman
    11 Aug 2014 | 12:20 pm
    Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say? Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed. Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career. I intend to help you blast through the…
  • Content Marketers that Walk It, Talk It & Get It Done

    Barry Feldman
    2 Aug 2014 | 9:39 pm
    Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be included in a long list featuring Jay Baer, Joe Pullizzi, Ann Handley, Robert Rose, Doug Kessler, Marcus Sheridan, Lee Odden—and many more of my favorite authors, teachers, consultants, speakers—and probably yours too. Mark took excerpts from his interview series, “Talking Content,” and created…
  • How Publishing Crappy Content Ruins Your Rankings

    Barry Feldman
    29 Jul 2014 | 1:25 pm
    Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for Japanese Rock Gardens”? Chances are, an article like that came from a content farm: a website that publishes thousands upon thousands of crappy articles, all for the sake of ranking for as many keywords (and keyword combinations) as possible. If you want to think…
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    Big Leap Creative

  • If You Love Your Marketing, Set It Free

    Lisa Gerber
    29 Aug 2014 | 9:38 am
    It’s hard to let go of our babies. Kids, dogs, pets…. our brands. What happens if we turn our backs for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? We can’t always be there to defend our brands when they get attacked. While some organizations understand this, others live in a state of constant fear. And it shows. Earlier this Summer, IKEA attempted to put the kibosh on a popular website where IKEA fans and advocates shared and learned about new and cool ways to use IKEA products.
  • What To Look For In Your Google Analytics

    Lisa Gerber
    18 Aug 2014 | 10:39 am
    Are you looking at your analytics regularly? And I mean weekly if not daily? More importantly, When you look at them, do you know what to look for and what kind of action to take? Do you know what to ignore and how to keep the data stream manageable so you don’t spiral into analysis paralysis? If not, I hope today’s post will be useful to you. If you do, then you might want to skip this week’s post. I won’t be hurt. Around here at the virtual BLC headquarters, tracking and measuring our efforts is an important part of everything we do. It’s a big selling point…
  • The Art of Productive Daydreaming

    Lisa Gerber
    11 Aug 2014 | 9:22 am
    It might not be terribly smart of me to confess it’s August and I’ve had a hard time getting my head into work. (Some of you are my clients, after all, and perhaps that’s not very comforting to hear.)  I spent much of Wednesday in airports and airplanes; something I’ve always enjoyed because I get a lot of work done. Instead, I spent the day reading Gone Girl. What’s worse, I barely enjoyed it because I felt so guilty the whole time. Which is when I read this article in New York Times about the brain and its two primary functions – 1) The…
  • Stop Ignoring Most Of Your Target Market

    Lisa Gerber
    29 Jul 2014 | 9:19 am
    You have a larger audience than you think and you might be ignoring a big percentage of it. They are out there, in many stages of readiness to purchase. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik is that great marketers pay attention and really think about how they market to each segment of their audience. Average marketers worry only…
  • What To Do When Good SEO is Beating Good Business

    Lisa Gerber
    25 Jul 2014 | 8:23 am
    If you were to do a search for a video production company in the Bay Area on a search engine, your results would show video production companies that are good at SEO, not necessarily good at video production. It’s frustrating. Good SEO often beats good business. Instead, it would make sense to turn to your network for a recommendation. My financial planner this week directed me to a page on their website of planner picks for funds, savings accounts, and disability insurance explaining “we are in no way affiliated nor do we get a commission from these products. We just wanted to…
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    vWriter's Content Marketing Central

  • Social Media Auto-Updates: How To Cycle Through A Set Of Recurring Updates On Auto-Pilot

    Steve Shaw
    9 Aug 2014 | 3:00 am
    Imagine you want to do one of the following through social media: Send out regular quotations. Perhaps you have a file of motivational or inspirational quotes, or other quotes of relevance to your niche, and want to send one out once a day. Send out regular tips related to your niche. Sell fishing equipment? How about regular fishing tips? Or real estate? What about tips on getting maximum value for your property or selling quickly and efficiently? And how about linking each tip back to a relevant blog post, or video, or SlideShare presentation? You get the idea … Send out regular…
  • How To Keep Your Social Media Accounts Updated Automatically With Quality, Hand-Crafted Posts

    Steve Shaw
    8 Aug 2014 | 12:03 pm
    Are you barely keeping your head above water trying to manage social media? Many businesses are in the same boat. With that perpetual challenge in mind, vWriter.com is today launching the first phase of a unique system designed to push individualized, hand-crafted quality updates to your social media channels on auto-pilot. It’s the first of its kind (that we’re aware of) in the world, and is very exciting technology. It frees up your time, your resources, and allows you to concentrate on growing your business … while the system builds your online visibility, your brand, and…
  • The Guide To Online Visibility For The Time-Poor Business Owner

    Steve Shaw
    8 Aug 2014 | 8:59 am
    This is the final report in my series on online visibility, helping business owners to boost their online visibility in a changing online climate. The other two reports are here: The Online Visibility Crisis: The Race To Embrace Social And Content Marketing The ‘Be Everywhere’ Strategy: For Traffic, Online Visibility And Leads This final report provides a Guide To Online Visibility For The Time-Poor Business Owner, and shares how the average small business owner can plug in and “Be Everywhere” while still having time to run their business and go on vacation. If you’ve…
  • The ‘Be Everywhere’ Strategy: For Traffic, Online Visibility And Leads

    Steve Shaw
    30 Jul 2014 | 4:25 am
    This is the second in my series of three free reports (download the first here), helping you to achieve online visibility and build your brand within your respective marketplace. My first report examined the challenges facing small businesses to build online visibility, given the significant resources it can take to gain traction on social media and to take advantage of content marketing, and the often limited resources available. If it’s a struggle to keep on top of just one social network, let alone trying to connect with your potential prospects on the others as well, you’ll…
  • The Online Visibility Crisis: The Race To Embrace Social And Content Marketing

    Steve Shaw
    29 Jul 2014 | 2:20 pm
    If you: Know you should be more fully engaged in social media and content marketing; and yet you … Don’t have the time and/or resources to do so Then, congratulations, join the club! It’s a situation faced by so many small businesses the world over, trapped between a rock and a hard place … On the one hand, you’re supposed to be active, present and building large followings on the major social media sites like: Twitter LinkedIn Facebook Google+ (Not to mention YouTube, Pinterest, Instagram, SlideShare, and so the list goes on …) And on the other hand, you…
 
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    allisonboyer.com

  • My Happy Content Marketing Client Checklist

    Allison
    25 Aug 2014 | 10:26 am
    I work with content marketing clients from around the world, and they each have unique needs and personalities. While it can sometimes be frustrating to keep clients happy when juggling so many projects, if you go the freelance/consulting route (instead of the employee route), every client needs to feel like your top priority. Over the years, I’ve found a few tasks I can add to my to-do list to keep all clients happy. You don’t need to spend much time to put clients at ease and ensure them that they’re working with the right person. Here’s my checklist of actions to…
  • 5 Basic Writing Tips to Help You Start Blogging Today

    Allison
    7 Aug 2014 | 7:00 am
    Blogging comes naturally to me. I kept a Lisa Frank diary when I was a little girl, and had a LiveJournal as a teen before moving to the world of professional blogging. I do recognize that blogging isn’t an easy task for everyone, though. And okay, I’ll admit it: sometimes I stare at the computer screen and wonder what to write. Which isn’t quite as bad as those moments when I stare at a post I’ve already published and wonder why I thought it was worth publishing. Hey, it happens to the best writers! Today, I wanted to go over a few basic writing tips that I’ve…
  • Why You Create Completely Forgettable Content

    Allison
    28 Jul 2014 | 3:00 am
    I have a confession to make. Every few months, I come across a piece of content – a blog post, a video, a podcast episode – that resonates with me on such a level that I become obsessed. I come back to this content again and again, and it pops into my mind whenever someone asks for a recommendation. “The Failure Manifesto” from Erica Douglass is one such post. Another is “On Faces and Eyes, Specifically Mine” from Britt Reints. These posts are years old, yet I still go back to read them occasionally and share them with my friends. The content resonates…
  • How to Drive More Qualified Leads to Your Landing Pages with Content

    Allison
    21 Jul 2014 | 3:00 am
    One of the most common questions I’m asked is this: How do I drive more traffic to my landing page? Everyone wants more traffic, but this question is a little too broad. Work smarter, not harder, my friends! In order to maximize your time, you need to be driving qualified leads to your landing pages, rather than focusing on driving as much traffic as possible. First Things First: What are Qualified Leads? Simply put: it depends on your business goals. A qualified lead is someone who is has a need for your product or service and who is motivated and able to buy. You have to have both. If…
  • How to Get People to Read Your Content: Digital Trust is the Name of the Game

    Allison
    16 Jul 2014 | 2:36 pm
    Earlier today, I was reading a post from Ramsay at The Blog Tyrant about the biggest myth in blogging: that content is king. He makes a lot of great points, and I really recommend checking it out, but as I was reading my mind started to wander a bit, to think about why I was reading Ramsay’s content and why I was sharing it with my followers. And the answer to all of those whys is two words: Kristi Hines. I have a secret. Although I follow thousands of people on Twitter, I have a private list of less than 50 people I consider friends. I read all of their tweets. Everyone else? Well, I…
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    Kapost Content Marketeer

  • How to Tie Content Marketing to Revenue Impact

    Jamie Grenney
    7 Aug 2014 | 5:01 am
    Virtually every B2B company has a content marketing strategy these days, but even the most sophisticated companies have a tough time tying it back to revenue. Before Infer, I spent 11 years at Salesforce, where I oversaw the company’s content marketing and social strategy. We were lucky to have the support of a visionary CEO, who encouraged us to embrace social, transform our traditional playbooks, and create success stories that would inspire our customers. While we had the optimal environment to make content marketing work, it was still a struggle to quantify the impact we were making.
  • How the Hell Buffer Creates So Much Content So Quickly

    Kevan Lee
    6 Aug 2014 | 5:00 am
    If you put 100 bloggers in a room, odds are that only five of them are writing blog posts of 1,500 words or more. At Buffer, we are one of those five. And as Buffer’s content crafter, I have the joy and privilege of contributing to this content explosion—1,500 words per post, four posts per week, for a grand total of 6,000 words in one week’s time. How do we do it? Let’s start with why we do it. Why Buffer Creates So Much Content So Quickly Not only do we write four or more 1,500-word posts per week, each post also takes six or more hours to complete, and we create at…
  • Why Content Audits Suck & A Tool That Makes Them Easy [SlideShare]

    Anne Murphy
    5 Aug 2014 | 7:00 am
    Why does the content marketing audit suffer from a bad reputation? Because it’s a painstaking, time-consuming process—that’s why. Why Content Audits Suck and A Tool That Makes Them Easy [SlideShare] Yet, just about everyone agrees a content audit is a needed part of a content marketing strategy, even if it does feel like it takes forever. And we’re here to tell you, your fears are misplaced. We’ve simplified (and automated) the process witha free content audit tool, the Content Auditor. It crawls your websites, blogs, and video channels, allows you to categorize…
  • The Most Important Part of Digital Marketing [Interactive Infographic]

    Jean Spencer
    4 Aug 2014 | 5:00 am
    Marketing has a problem. Every year, marketers allocate more budget toward technology. Yet, the act of purchasing social media management, marketing automation, or CRM tools doesn’t automatically equal money in the bank. Marketing investments need content to perform. If these tools are the vehicles used to reach buyers, then content is the fuel that keeps them running. The Most Important Part of Digital Marketing [Interactive Infographic] by @jeanwrites For example, marketing automation may be the ticket to identifying leads and monitoring their online behavior—but without the…
  • 7 Signs You Work in Content Marketing, Now and Then

    Liz O'Neill
    1 Aug 2014 | 5:00 am
    Content marketing is a funny industry. It’s both young and old, simple and complicated, innovative and traditional. 7 Signs You Work in Content Marketing, Now and Then by @lizkoneill The fact is, people have always searched for—and been served—content. That hasn’t changed one bit. What’s changed is the way we search and the way we serve that content. The channels for finding and delivering content define what it means to be a professional in the industry.  Below, we explore the seven signs you work in content marketing—now and back in the day. Now… 1. Everything…
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    My Miss Assist's Blog - Tips on Content Marketing: Blog Posts, Blog Content, Leveraging Content

  • Daily Quote

    Missy
    2 Sep 2014 | 12:00 am
    Something as simple as a smile can change everything.   […] The post Daily Quote appeared first on My Miss Assist.
  • Daily Quote

    Missy
    1 Sep 2014 | 1:00 am
    A bird sitting on a tree is not afraid of the branch br […] The post Daily Quote appeared first on My Miss Assist.
  • Blog Posts Aren’t for Sales

    Missy
    1 Sep 2014 | 12:00 am
      You put a lot of time into growing your small bu […] The post Blog Posts Aren’t for Sales appeared first on My Miss Assist.
  • Welcome to My Miss Assist!

    Missy
    29 Aug 2014 | 8:29 pm
      Thank you for purchasing a Leverage Your Content […] The post Welcome to My Miss Assist! appeared first on My Miss Assist.
  • Daily Quote

    Missy
    29 Aug 2014 | 12:00 am
    In life you are either a passenger or a pilot, it’ […] The post Daily Quote appeared first on My Miss Assist.
 
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    Recurve

  • The 16 Blogs Your Customers Need You To Read – The Recurve 16

    Bradley Robb
    26 Aug 2014 | 10:47 am
    In a world where the number of actual Customer Engagement Agencies are limited, and people equate a Facebook Like to “engagement,” it can be difficult to build a solid reading list that encompass the full scope of what it takes to foster engaged customers.To that end, we’ve decided to put together the Recurve 16 – a list of blogs, when taken as a whole, that provide a well-rounded overview of customer engagement. Each blog has been placed into one of the four areas that we see as fundamental to Customer Engagement:Content & SocialDesign & UXExperiments & DataBusiness…
  • Survey Format: How One Little Change Can Lead To A World Of Insight

    Bradley Robb
    21 Aug 2014 | 10:24 am
    This post might seem pedantic, a little too focused on the details. But bear with me, it pays out.When you’re making real business decisions based on data, details can mean the difference between engaging customers and losing money.At Recurve we do a lot of data collection, and in the past year we’ve created more than our fair share of surveys. We’ve gotten so used to surveying that we’ll spin up a representative sample and create a quick survey just to settle office discussions.And our normal weapon of choice is the Likert Scale.The Likert Scale Captures Views in Shades of GrayThe…
  • 7 Advanced Google Analytics Tricks (You Probably Aren’t Using)

    George R Perry
    19 Aug 2014 | 7:53 am
    Google Analytics is a great tool. While there are plenty of Analytics services out there [x], Google Analytics is free, regularly updated, and full of tricks that turn the already impressive amount of data it provides into useful, actionable information.Here are 7 of those features you probably aren’t using, but definitely should be.Advanced SegmentsBy using Advanced Segments you can customize and personalize how you view the data that Google Analytics provides you. With Advanced Segments you can pre-define parameters for displaying the data you want in a simple or as (mostly) complex as…
  • The 2 Pieces of Your Brand

    George R Perry
    14 Aug 2014 | 9:40 am
    When you think about what makes up your business’ Brand you probably think of a lot of different things – your product or service, your employees, maybe even your “it” factor.The truth, however, is that your Brand is made of two parts that in turn are reflected in all the other pieces of what you believe defines your Brand. Those two things? Your Brand’s Promise and your Brand’s Personality.The Brand PromiseThe first part of your Brand is the Brand Promise. For those unfamiliar with the concept (if only in name), this is the promise on what you’re going to deliver to your…
  • Red vs Blue – How to take the fear out of big, bold thinking

    Bradley Robb
    12 Aug 2014 | 10:24 am
    If you had $100 to boost your business, where would you put it?Would you take the tried and true path? One that can guarantee a return of at least 1%, while you hope for a “good day” that yields a 5% return?Or would you risk it all on something new and untested, hoping for a big win?This isn’t a trick question or an excuse to reference Robert Frost. Instead, this is to put a name on two different types of thinking – Red Ocean and Blue Ocean.Red vs BlueRed Ocean tactics are familiar. TV. Print. Display. Even the known quantities in social media are Red. In Red Oceans, success can…
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    Blog - Jackie Steinmetz Consulting

  • 5 (Cheap or Free) Tools that Make Life Easy for Small Business Owners

    Jackie Steinmetz
    2 Sep 2014 | 11:02 am
    Being a small business owner is a juggling act - and you don’t have loads of cash to invest in expensive websites, project management tools and the like. Check out my list of must-have free and cheap tools for small business owners that will help you streamline your processes, saving time and money: 1. Squarespace - Website Builder (Cost: Free to try, then $8 - 24 per mo.)Why it rocks: Squarespace saves you the headache of figuring out how to install a theme, host your domain, and all the other tasks that come with building a Wordpress site. Sure, Wordpress is cheap, but after you pay to…
  • Get Your Next Promotion with Marketing Analytics

    Jackie Steinmetz
    13 Aug 2014 | 8:18 am
    Check out my latest guest post for my friends at Docalytics.com - the coolest marketing content analytics tool on the market today. You can read the original blog here.According to Forbes, 2014 is the year of marketing analytics. Last year, Forbes mentioned social media advancements numerous times, though social media was adopted by businesses of all sizes a few years before. I think it’s safe to say that 2014 is the year of marketing analytics because your company should be doing it by now. Period. If you’re still shooting from the hip Mad Men style, it’s time to…
  • The Content Conundrum: How Much Do You Really Need?

    Jackie Steinmetz
    24 Jul 2014 | 11:22 am
    Check out my latest guest post for my friends at Docalytics.com - the coolest marketing content analytics tool on the market today. You can read the original blog here.Every marketer knows that content is essential to a sound marketing strategy. But when it comes to content and content marketing for your specific company, how much content is really enough? How much is too much, or not enough? How do you find that perfect happy medium, where you have enough content to engage, but you’re not overwhelming your audience?The answers to these questions may not be simple, but they’re not overly…
  • How To Track Metrics Without Getting Lost in the Details

    Jackie Steinmetz
    2 Jul 2014 | 12:28 pm
    I recently blogged for my friends at Docalytics about tracking marketing data - a scary topic for many marketers! Bite it off in reasonable chunks with the tips below.These days, marketing trends come and go almost as fast as you can blink. Marketers newer to the game can often be overwhelmed by a slew of metrics thrown at them from every angle. They know they need to use these metrics to show ROI (return on investment) so that the C-suite (CEO, CFO and the like) can remain confident and continue to allocate funds to the marketing budget. But, they’re just not sure how to use…
  • What Dr. Seuss teaches us about being an entrepreneur

    Jackie Steinmetz
    20 Jun 2014 | 7:08 am
    Last night, I sat down in my son’s room to read books and start winding down for bed. He’s 3, so typically he chooses a handful of titles that he’d like to read and then we end up reading the same book over and over (and over) again.This was no different.We started reading “Oh, the Places You’ll Go,” somewhat to my dismay, because 1. Dr. Seuss uses some strange words (seriously, who names their child Mordecai Ali Van Allen O’Shea?), and 2. This is not a short book.Twenty minutes later, as I opened the book for the third time, my mind began to wander. Drawing parallels between…
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    Tai Goodwin, Bankable Brilliance

  • If Oprah Called Would You Tell Her No?

    Tai Goodwin
    7 Aug 2014 | 7:59 am
    One of my big goals is to be a guest on Super Soul Sunday and talk with Oprah Winfrey about my book, Reclaim Your Brilliance: Let Go of the Past So You Can Step Into Your Purpose. We all have big goals or a big dream that we are working towards. What’s your big goal – […] The post If Oprah Called Would You Tell Her No? appeared first on Tai Goodwin, Bankable Brilliance.
  • Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist

    Tai Goodwin
    28 Jul 2014 | 11:10 am
    I get super inspired when I discover a trailblazer that is using their unique brand of brilliance to reach more people and change more lives. This week, spoken word artist Suli Breaks inspired me with this skillfully crafted piece, I Will Not Let an Exam Result Decide My Fate. Trailblazers ignite people by sharing their vision, and […] The post Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist appeared first on Tai Goodwin, Bankable Brilliance.
  • SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True

    Tai Goodwin
    24 Jul 2014 | 9:59 am
    Stories are powerful. Whether it’s a story someone tells to market a message or an internal story that we tell ourselves, the impact of a story can be powerful. About five years ago back when I still had a day job, I was sent to evaluate a potential sales training program for the IT company I […] The post SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True appeared first on Tai Goodwin, Bankable Brilliance.
  • 4 Questions to Choose the Right B2B Social Networking Site

    Tai Goodwin
    16 Jul 2014 | 8:45 am
    When it comes to using social networking for business, Facebook, LinkedIn, and Twitter are considered the trifecta for most business professionals. But that doesn’t mean they are the only places for you to find new leads, clients, and potential partners online. There are other social networking platforms that may be more beneficial for you. Just like in offline networking, […] The post 4 Questions to Choose the Right B2B Social Networking Site appeared first on Tai Goodwin, Bankable Brilliance.
  • How to Use Social Networking to Create Bankable B2B Connections

    Tai Goodwin
    14 Jul 2014 | 4:11 am
    All social networking is not created equal. There’s B2B (Business to Business) social networking and then there’s “regular” social networking. If you use Facebook and Twitter for personal connections, it can sometimes be confusing where to draw the line for your professional connections. Effective business to business social networking is more than just using social media platforms to […] The post How to Use Social Networking to Create Bankable B2B Connections appeared first on Tai Goodwin, Bankable Brilliance.
 
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    Words 2 Wow Blog

  • Why Your "Just Win" Content Marketing Strategy Won't

    26 Aug 2014 | 9:56 am
    It’s that time of year. Marketing planning season has arrived. Do you know what it will take to win? Can everyone on your team state the goals you are working towards? I don’t just mean numbers of leads. I mean do they understand the specific goal, or strategy, for how you will win? These are goals such as “Increase monthly traffic by 30% within the next 6 months.” Or “Convert 15% more web visitors to contacts over the next year.” Goals are important and a goal for the number of leads you need to generate makes good sense to drive your business. But…
  • Why You Should Get on an Airplane to Attend This Content Marketing Workshop

    12 Jun 2014 | 2:33 pm
    Maybe you've been interested in attending the interactive "Life Science Content Marketing Made Easy" workshop but thought you couldn't justify the expense.  Would you be kind enough to let me justify it for you (and your boss)? Think about your marketing budget for the next 12 months.
  • Avoid The Costly Mistake That Even Some Good Life Science Marketing Blogs Are Making

    5 Jun 2014 | 9:15 am
    It happens to everyone sooner or later. You get that feeling that something just isn't right. You are putting a lot of effort into your blog, but you aren't sure the results are what they could be. At some point someone is going to ask you how well it's working. How do make sure you can show the return on your effort?
  • Podcast Interview: Trends and Best Practices for Video in Life Science Marketing

    17 May 2014 | 7:40 am
    If you are using video or considering it as part of your marketing mix and want to make sure you generate as many leads as possible, you'll want to listen to the podcast below. I sat down with Tyler Kay, the founder of Digital Creative Associates in San Francisco this week to discuss the use of video in life science marketing. It's likely you have seen some of his viral videos including The PCR Song and Small Molecule Investigation. But viral videos are not the only opportunity to make an impact on your campaigns. 
  • What Can You Learn From "Car Talk" to Make Your Blog More Successful?

    8 May 2014 | 11:40 am
    I have a question for you. Does your blog inspire people to come back on a regular basis to consume more content?  Last weekend, while on the way to see the new Spiderman movie with my son, I turned on the radio just in time to hear "Car Talk" on NPR. You may be familiar with this popular talk show.  Callers dial in from all over the country to have Tom and Ray Magliozzi diagnose their car problems on the air.  Their collective knowledge is impressive. They can seemingly diagnose any automotive anomaly without even seeing the car. But that's not the reason the show is…
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    Visually Blog

  • Marketing Tools For Today’s Marketer

    Kathleen Smith
    28 Aug 2014 | 6:00 am
    Today’s marketers have to wear many hats: web developer, systems integrator, publicist, social media manager, email expert and so forth and so on. The good news is that the marketing tech industry has seen an overwhelming number of new vendors and tools to help marketers handle all of these roles efficiently and successfully. The even better news is that many of these new tools are helping to empower marketers to become even more self-service, limiting the number of additional resources like development or designers they need to rely on. Here’s a sample of some of the best tools and…
  • Where To Find The Best Stock Images

    Michelle Blackshire
    27 Aug 2014 | 12:15 pm
    Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos. 8. Unsplash Unsplash is a great source for free high-resolution photos that are updated often. It’s a mixture of urban and rural landscapes, as well as close up shots of objects and growing things. You can find almost anything here. “Made With Unsplash” is a page where users can post projects where they’ve utilized stock images from…
  • Content Marketing Goes Experiential

    Kristin Kovner
    26 Aug 2014 | 6:00 am
    Content marketers are taking it to the streets – and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered. Experiential marketing is nothing new – from billboards to sandwich boards, brands have a history of engaging consumers outside their homes. In recent years, however, out-of-home media spend has been among the fastest-growing categories – global spend is expected to exceed $40Bn by 2018, according to PWC. The large canvas, the emergence of…
  • The Project Euler Sprint: Write Code, Do Math, Make Friends!

    Brian Kung
    25 Aug 2014 | 4:14 pm
    Project Euler is a community and collection of computational problems to be solved as mental exercises or for fun. Solving these problems often involve drawing diagrams or charts, or using other types of visual thinking to develop algorithms that can produce the correct answers. The Project Euler Sprint is a beginner-friendly community of mathematically oriented coders (and vice versa) who come together to solve computational mathematics problems from Project Euler in the form of a competitive game. But more than just a competition, the Project Euler Sprint is about community, learning, and…
  • Metrico: The Infographic Inspired Video Game

    Drew Skau
    22 Aug 2014 | 6:00 am
    Video games have had data visualizations built into them for a long time. They are there to provide the players with information about what is going on in the game, or post-game statistics. In Roller Coaster Tycoon for example, the data visualizations helped players make informed decisions about roller coaster design, or track park expenditures and balance their budget. This approach helps players to get better at the game and provides some interesting interfaces for players to explore. Digital Dreams has taken a different approach to integrating data visualizations with Metrico. They have…
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    What She Said

  • Creating Enticing Content: The Blog that got us 76 Leads in 1 Week

    admin
    27 Aug 2014 | 10:17 am
    As an inbound firm, we generally like to practice what we preach. We have a regular power hour that we’ve implemented to make sure that we’re writing new blogs on a regular basis and creating enticing content. We  launch new eBooks every now and then, we stay super active on social media and in general execute some pretty awesome inbound on our own behalf. You can’t exactly have a company doing your marketing that doesn’t do their own marketing well, right? In a given month we probably get 8-10 leads on our site. Sometimes those leads amount to a sale, sometimes its other marketing…
  • 3 Signs Your Social Media Marketing Sucks

    Stephanie Jones
    18 Aug 2014 | 5:00 am
    You have implemented a social media strategy for your organization and that’s a huge step.  Your company is about to land in the laps of many more potential clients or customers and who doesn’t need more of those, right?  But what happens when the people don’t come flocking in like you or the executives thought they might? Does that mean it’s time to just shut it down and call it day? I have good news for you: You don’t need to throw in the towel.  In fact, social media does a lot for brands that make good use of the networks they are on. According to Hubspot, social media…
  • PDFs Appearing in a Different Color? CMYK vs RGB

    Britney Drotleff
    13 Aug 2014 | 7:07 am
    The past couple of months I’ve been viewing more and more of my designs on my phone, many of which are in PDF format. Something that kept happening, which I found very troubling, was the PDFs appearing in a different color. Quite honestly, different is an understatement—the colors would resemble those of a black light party – neon versions of the colors I’d chosen in my design. After giving this problem some thought I realized I wasn’t using my knowledge from my Digital Color Theory class to its full potential. So, from here I’ll be taking it back two semesters to share some…
  • Social Media Marketing: Staying Up on Trends

    Stephanie Jones
    11 Aug 2014 | 7:33 am
    I have a couple pet peeves and by a couple, I mean at least 1,000.  I loathe it when people drag their feet when they walk. I get irked when others are oblivious to traffic laws – other than speeding – I can get behind speeding. My biggest pet peeve is directed at a personal tic of mine: I hate it when I realize I’ve missed out on something. A cool band, a hip restaurant, a fashion trend, or a new app that’s supposed to revolutionize the planet – I hate not being in-the-know.  I’ve been this way as long as I can remember. Even into my 30’s, I still check out videos on MTV…
  • Newborns & Task Specialization: It’s Time to Outsource your Marketing

    Amber Cebull
    8 Aug 2014 | 8:50 am
    Just 7 weeks ago (time flies when you’re getting 4 hours of sleep a night) my family welcomed its newest addition. A squishy-faced, beautiful almost NINE POUND little girl. She’s nothing short of awesome, but as the owner of a small business who works daily within it, maternity leave has never been an option. And so, for the second time, I’ve taken on the impossible challenge of caring for my newborn daughter and delivering amazing marketing to our clients. Let me tell you – the past 7 weeks has been a bit of a roller coaster. Talk about logistics: UPS has nothing on me. Taking…
 
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • The Top 5 Blogging Challenges and How to Overcome Them

    Summer
    28 Aug 2014 | 1:49 pm
    I often see bloggers struggling to update their sites. Lack of inspiration, time and promotion often gets to bloggers, creating challenges that seem hard to tackle. However, there is an answer, and there is a light at the end of the tunnel. Let’s review what these struggles look like and what we can do about them. Here are your 5 blogging challenges and how to overcome them. Consistency Don’t feel like you have to blog every day but do keep it consistent. Make a blog plan and commit to publishing articles on specific days by tracking it in a calendar. By writing a steady stream of…
  • 5 Great Ways to Tailor Complex Posts to Your Audience

    Julian
    28 Aug 2014 | 7:52 am
    This week on our #AtomicChat, we spoke to Jessica Mehring (aka @HorizonPeak) about how to write about technical or complex topics. The chat was quick paced and involved many contributors, both old and new. Here are five tips that we’ve taken from our time with @HorizonPeak that can help you fix your content in order to really connect with your readers. 1. Simplify your message In a perfect world, you are writing to only your target audience but in reality, everyone should want to share your content. It may seem unnecessary but by simplifying your message, it becomes usable to multiple…
  • 6 Awesome Content Marketing Lessons From the Talented Zac Brown Band

    Ira Haberman
    26 Aug 2014 | 8:38 am
    I took in one of two sold out Zac Brown Band concerts last week here in Toronto, and it got me thinking a lot about all the lessons they could teach as a band, and as a business organization when it comes to content marketing. I’ve been a fan for a long time, and in a previous life I had the pleasure of meeting them. Every lesson they teach, whether consciously or not, comes from a place of authenticity, passion and creativity. 1) Hone your craft They aren’t some fly by night, out of the blue, pop sensation. Each member of the band toiled in bars and clubs individually or as part…
  • 10 Great Examples of Brands as Publisher

    Jeanne Sachs
    22 Aug 2014 | 7:09 pm
    Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.  At the time I thought they were crazy and I was wrong since they were actually ahead of their time. Fifteen years later, Content Marketing is growing at break neck speed with no hints of slowing down.  Brand marketers are continuing to shift gears and adopt this discipline as a key element of their marketing strategy.  Some brands have gone as far as creating entire…
  • The Best Way to Impact Your Business Is By Coaching Your People

    Bradley Silver
    21 Aug 2014 | 8:00 am
    What Do The Best Journalists, Writers, Professional Athletes and Accomplished Chefs Have In Common with Your Business? They are never complacent. They strive to become better every day, attack each day with passion and redefine the boundaries, leveraging every available opportunity to improve their skills. As a startup entrepreneur, building a disruptive technology for an industry that is undergoing formative changes, I am heavily reliant on the mentors, coaches and advisors who guide me. Every day is an exciting battle, one that we as a company take on with immense enthusiasm and courage. As…
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    Content Marketing Blog | Inklyo.com

  • Press Releases: The Astonishingly Easy Way to Boost Your Business

    2 Sep 2014 | 1:53 pm
    Press releases are dead, right? Yes… and no. If you’re a solopreneur or even a small-to-medium sized business, writing a press release is not an effective way to get the attention of major media outlets. There are just too many press releases and not enough journalists, so only the very important releases from really big companies ever get read. Press release writing can sometimes be effective for communicating with your local, small market media outlets, especially if your release has a local news angle. But there’s an even better way to use press releases, and…
  • Article Writing: 4 Article Ideas for Your Website

    2 Sep 2014 | 1:53 pm
    Content—the word is thrown around a lot, but what does it really refer to? Content can refer to anything from sales pitches, to product information, to policies. From a content marketing standpoint, articles are great way for businesses to build a following for their website. By creating articles that customers can connect with, businesses can relate to their customers on a personal level and provide them with interesting information. Businesses will often employ a writer to specialize in creating this type of content. But what should you write? Editorials Editorials, or opinion pieces,…
  • What is Search Engine Optimization?

    2 Sep 2014 | 1:53 pm
    If you’re new to doing business online, you’re probably asking yourself, 'What is search engine optimization? Is it something I need for my website?' The answer to the second question is an indisputable yes. Whether you write a blog celebrating the daily adventures of your Persian cat or you’re the webmaster for a multinational corporation, you want people to visit your website. The more visitors you get, the more success you'll have with your website. But, with over 1.5 billion sites on the web, how will anyone find yours? Search engines, such as Google Search, Bing, and…
  • 7 Movies Every Marketer Should Watch

    2 Sep 2014 | 1:53 pm
    Marketing is an all-pervasive but little-understood sector of the world economy. As with any other aspect of human existence, however, it has not been overlooked by the film industry. Whether you are an eager marketing student or a jaded marketing exec, the cinema can bring you a fresh perspective on the tasks you face in your chosen career. Whether for education, inspiration, or just entertainment, these seven films will help you reassess your approach to marketing. Every Home Should Have One This Britcom from 1970 explores the moral dilemmas faced by advertising executives. Teddy Brown, a…
  • How to Use Newsletters for Awesome Customer Service

    2 Sep 2014 | 1:53 pm
    Newsletters are an ideal way to connect with your customers. If a customer has opted in to your newsletter, they want to hear from you. You want to make the best use possible of that indication of interest and trust. Newsletters speak directly to your customers and help build a relationship. A great strategy for achieving this is to send out a customer service-oriented newsletter that shows your business’s dedication to their needs. Here are some ways to do that in your newsletter: Provide news and updates that are relevant for the customer You know it's great that your company got that…
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    erika heald

  • 3 Considerations for Better Storytelling with SlideShare

    erika heald
    11 Aug 2014 | 6:30 am
    SlideShare is an underutilized, but highly effective content channel for connecting with B2B customers. But it takes more than just uploading a slide deck from your most recent product marketing presentation to engage with your audience. So what are the keys to knocking it out of the park with SlideShare? Providing a valuable learning or entertainment experience, telling a compelling visual story, and giving your audience a way to connect with your company to go deeper on the topic. In this post, I'll walk you through these three key elements, and give you a peek into my typical…
  • 6 Ways to Grow Your Freelancer Relationships

    erika heald
    20 May 2014 | 8:40 am
    If freelance writers and designers are a core element to your content marketing strategy, then keeping them happy, to ensure many productive future content engagements, should be one of your top priorities. You know your rock star freelancers have other gigs, so how do you ensure that you’re their employer of choice? Start by committing to these 6 best practices. 1. Mind your scope creep. Yes, we’ve all had those projects that once underway needed a course correction. But if your projects are consistently changing in scope (without the accompanying Statement of Work and payment schedule…
  • Join Me at Content Marketing World 2014 and Move Beyond Storytelling

    erika heald
    2 May 2014 | 2:07 pm
    As a huge fan of the work the folks at the Content Marketing Institute have been doing, and a former attendee, I'm positively thrilled to share that I'm speaking at Content Marketing World 2014 in September. This year's installment of the content marketing industry's premiere conference, with a Beyond Sotrytelling theme, will be held September 8-11 at the Cleveland Ocnvention Center.  I'll be presenting one of Wednesday's lunch sessions, focused on how to  create a streamlined, efficient content curation process that integrates with your content marketing…
  • 3 Tips for Making the Most of Your Big Corporate Announcements

    erika heald
    30 Apr 2014 | 11:21 am
    Sure you could just send out a press release about your latest round of funding or your geographic expansion and be done with it, but where’s the fun (and audience engagement) in that? Get your employees amped up and your community excited by harnessing the power of your social channels. 1. Make it Personal A press release inherently lacks personality — it’s a general mass communication after all. Put a personal spin on your announcement by creating a quick video (using your iPhone is OK) with your executive team sharing the big news. Then upload it to your YouTube channel, and embed it…
  • Social Media Marketing World 2014 Opening Session Highlights

    erika heald
    28 Mar 2014 | 7:21 am
    From the opening keynote where Michael Stelzner previewed stats from forthcoming research to the closing session with Steve Farber on leadership, the first day of Social Media Marketing World rocked. Starting with that keynote, networking was center stage. Recognizing that many folks struggle with effective networking, the opening session got everyone up and talking to new people, and gave great examples of questions to help attendees quickly connect in a more meaningful way than asking "What do you do?" New Social Media Marketing Research Love that session tracks organized around…
 
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    1st Quality Content Blog

  • Stop Hiring Cheap SEO Service Providers Right Now!

    Enakshi
    7 Aug 2014 | 9:58 am
    No matter what they want to buy, almost everyone looks for the best price or the best deal. However, the best deal is not always the same as getting something at a cheap price. At least, not as far as hiring an SEO agency or a SEO service is concerned. You may think that getting […]
  • Why You Should Hire a Blog Editor

    Alex Strike
    2 Jul 2014 | 4:48 am
    Blogging has different goals for different people. If you’re blogging only as a hobby, hiring a blog editor may not be an important concern for you. For those who are trying to build a business around a blog, however, having a blog editor could make things a lot easier. Depending on the goals that you […]
  • What Goals Do You Want Your Content to Accomplish?

    Shilpa
    23 Jun 2014 | 11:30 am
    The biggest reason why most of the content plans fail is because businesses have little or no idea about what they want to accomplish. Only because you noticed that everyone else is ‘doing content’ doesn’t mean you should jump on to the bandwagon too. Of course, top quality content is the foundation of a strong […]
  • 7 Reasons Small Businesses Can’t Ignore Content Marketing

    Peter
    6 Jun 2014 | 2:55 am
    For small businesses owners, regardless of their niche, content marketing presents a huge opportunity to attract the right kind of customers and keep them engaged for a long time. There are various online channels through which you can share your content with a target audience, fulfill their specific needs and convince them about the uniqueness […]
  • A Business Plan is Not Just for Winning over Investors

    Jane
    27 May 2014 | 1:39 am
    Business planning is a vital part of creating a stable and successful business. Without a proper plan to implement while running the enterprise, a possible successful business can fail within days. Starting a business is like learning a new skill or language. Everyone wants to be the best but most of them do not wish […]
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    Roojoom Blog

  • Facebook, Click-baiting & the Roojoom Solution

    Marni Mandell
    1 Sep 2014 | 11:15 pm
    This week Facebook released news that it was tweaking its algorithm to help prevent click-baiting. The goal is for newsfeeds to have more content that really meet the needs and interests of its users. Here at Roojoom we welcomed the news – not only because it really speaks to the heart of what Roojoom is all about (exposing and engaging readers with great content)- but also because Roojoom is optimized to be the best possible tool for creating content that has the potential to appear high in the Newsfeed according to Facebook’s new parameters. Why? Let’s start at the…
  • How to Boost Your Content Exposure on Social Media With Roojoom

    Yael Kochman
    24 Aug 2014 | 10:18 pm
    My favorite holiday is Shavuot, a Jewish holiday in which you only eat dairy food and dress in white. It is the most beautiful holiday with great food and great wine. Last year Tnuva, a large consumer brand here in Israel, launched a campaign via Facebook with recipes that included their dairy products. They received over 40,000 of hits to their website and were very happy. This year, they launched the same campaign – and received over 193,000 (5 times more) page views to their website. How? They used Roojoom. Because Roojoom is an engaging and fun way to read content online, people read…
  • 24 Tools for Repurposing Content

    Chloe Sehati
    20 Aug 2014 | 2:28 am
    Repurposing is the reincarnation tool of the marketing world; it’s the recycling of your hard work; it’s the key to productive production; it’s the ultimate method for mass outreach. Repurposed content is a reminder of the VALUE of your past ideas and the FUEL for your present ones, which is why it’s so powerful… And most importantly, repurposing content is why your hard work will never go to waste. However, here’s the catch: to repurpose your content successfully, you need the right tools. Below you’ll find a broken-down guide with everything you need to know about repurposing…
  • How to Bring Evergreen Content Back to Life: The ISRAEL21c Case Study

    Yael Kochman
    10 Aug 2014 | 11:53 am
    ISRAEL21c is a well-known English publication in Israel. They were looking for a solution to repurpose existing content on their website and increase the amount of content consumed by their readers. Before using Roojoom, it was very difficult for them to find a way to drive readers to pre-existing content that still had relevance. Now, ISRAEL21c uses Roojoom to resurface archived content and drive traffic to more of their articles. Within 4 days their Roojoom “66 top things to do in Israel this summer for FREE” drove them 13,645 views. All without spending a penny on advertising. How…
  • 9 Ways to Increase Engagement With Your Content

    Yael Kochman
    3 Aug 2014 | 11:01 pm
    You’ve been there too, haven’t you? You wrote an awesome blog post, and felt so proud of yourself for getting it done so smoothly – yet no one reads it or shares it. Wondering why? I’ll tell you. It’s not because your content isn’t good; I’m sure it is. The thing is, others write great content too. Many others. So the competition for readers’ attention is tougher than the Tour de France. Luckily there are ways to increase engagement and get a bigger chunk of your readers’ precious attention. Here are my top 9: 1)      Visuals No matter how good your content is, no one…
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    qrator.in

  • How to encourage people to share your content

    Qrator
    30 Aug 2014 | 3:38 am
    Presumably, we’ve all come to understand that your business needs content in order to drive traffic to your website–searchable, keyword-rich, usable content. We’ve also come to understand that if readers don’t share your content, all the work you’ve done (and the money you’ve spent) won’t be maximized.So how can you encourage people to share your content, to make it “snackable,” thereby earning the most benefit for your effort? Source: 3 Ingredients of Snackable Content | Inc.comRights to all content (text, images, videos etc.) with post…
  • The Future of Social Media Content Strategy is Really Déjà Vu

    Qrator
    11 Aug 2014 | 12:51 am
    Articles that attempt to predict the future of social media make for great link bait. We’re all desperate to avoid some shiny new toy eroding our advantage or destroying all our hard work. That’s why most of these articles focus on the new technologies of the day, written in a tone that implies an impending threat if the reader doesn’t adapt quickly enough.These aren’t predictions of the future. They’re merely reactions to whatever is happening at the time. Source: The Future of Social Media Content Strategy is Really Déjà VuRights to all content (text, images, videos etc.) with…
  • Why You Should Quit The Jargon And Write For Your Customers

    Qrator
    8 Aug 2014 | 5:04 pm
    If you use jargon it really makes it sound like your ideas can’t stand alone and that you need extra words and phrases it make it more powerful. If your ideas can’t stand alone, they shouldn’t be standing at all. If you keep it basic, your readers will be able to understand and support your ideas better because they’re clearer. Source: Why You Should Quit The Jargon And Write For Your CustomersRights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us#Qrator #ContentManagers #ContentManagement
  • Unify Your Content Marketing Strategy With a One-Stop Resource Center

    Qrator
    30 Jul 2014 | 12:16 am
    If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do. Source: Unify Your Content Marketing Strategy With a One-Stop Resource CenterRights to all content (text, images, videos etc.) with post source. If you think…
  • How To Make The Business Case For Content Curation

    Qrator
    28 Jul 2014 | 7:48 pm
    To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings.Continuing to create more and more quality content is expensive. Further it contributes to your organization’s me, me, me refrain on social media and other platforms.As a result, marketers need a more cost effective way to fill this content hole in their marketing plans.Content curation provides a less expensive solution to extending your content marketing budget. Source: How To Make The Business Case For Content Curation – Heidi…
 
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

    Rachel
    20 Aug 2014 | 5:00 am
    Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive emails from the grammar police and need to correct mistakes on your blog. At the most, a typo can be highly embarrassing and cost you lots in brand damage, legal fees or lost revenue. The BBC reported on an e-commerce company that doubled its online revenue after fixing a typo on its website. According to the…
  • Should You Use Social Media or Traditional Marketing to Engage IT Buyers? [IT Pros Sound Off]

    Rachel
    6 Aug 2014 | 5:00 am
    When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail campaign or run ads on LinkedIn? Host a webinar on your website or a Hangout on Google+? With so many options, it can be hard to know which marketing methods will keep you top of mind, so IT pros think of you when they’re ready to buy. The Spiceworks community tackled the traditional vs. social media marketing debate. The marketing and IT pros who responded to this question generally think you need a balance of both to engage IT…
  • 7 Ways to Promote Your White Papers to Get More Downloads, Leads and Shares

    Rachel
    30 Jul 2014 | 5:00 am
    White papers, guides and ebooks are time-intensive content marketing projects. It’s surprising that many B2B marketers put lots of time and resources into developing white papers and then simply post them on their websites and hope leads will pour in. Unfortunately, it’s not this easy. Here are seven ways you can promote your white papers to get more downloads, shares and leads:   1. Syndicate your white paper. You can attract more leads by posting your white paper to a syndication service. These services will promote your white paper, and you usually pay for every lead they bring your…
  • 3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

    Rachel
    23 Jul 2014 | 5:00 am
    #452226178 / gettyimages.com Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite videos from his new album, Mandatory Fun. It’s a parody of “Blurred Lines”, in which he rants about bad grammar in “Word Crimes”: “Weird Al” said that Mandatory Fun is likely his last full-length album. He told the Associated Press, “I’ve been under contract since 1982, and I just kind of feel like — especially with the kind of music that I do — the album format…
  • How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

    Rachel
    16 Jul 2014 | 5:00 am
      There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience will read your headline, only 20% will go on to read the rest of your content. This means that your headlines can make or break your marketing. Instead of just providing you with general tips on writing headlines, I wanted to share some examples. I’ve pulled a few headlines from my swipe file and analyzed what makes them work. Without further ado, here they are: How to Get $250,000 of…
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    Palchoice

  • Top 10 things you can do to be happy

    Santoshh Singh
    1 Sep 2014 | 11:33 pm
    The post Top 10 things you can do to be happy appeared first on Palchoice.   One of my friends has asked me recently what things you can do to be happy? This is an eternal question for which yogi’s, pope, and others masters are searching for right answer from time unknown. But many enlightened masters has emphasized that “what you are searching outside is actually inside you.” “What you [...] The post Top 10 things you can do to be happy appeared first on Palchoice.
  • 5 best way to relieve stress

    Santoshh Singh
    30 Aug 2014 | 8:11 am
    The post 5 best way to relieve stress appeared first on Palchoice. When we came to this world, it was never promised that our life would be stress-free. But the real message was that it would be worth living. Since we are living in a dynamic world we are bound to face different situations in our life. Some situations will give us the desired results while others [...] The post 5 best way to relieve stress appeared first on Palchoice.
  • Best tips to get Google AdSense account approved

    Santoshh Singh
    27 Aug 2014 | 1:35 pm
    The post Best tips to get Google AdSense account approved appeared first on Palchoice.   To get Google AdSense account approved is getting tougher day by day. This is more so if you are from Asian subcontinent. Google AdSense is the most preferred way to earn money online through internet. The main purpose of most blogs is to earn money. Since bloggers want to earn money quickly, they take [...] The post Best tips to get Google AdSense account approved appeared first on Palchoice.
  • Top 9 experiences on my day without internet

    Santoshh Singh
    25 Aug 2014 | 1:18 pm
    The post Top 9 experiences on my day without internet appeared first on Palchoice. I think you may have read other people experiences of their day without internet. I read none. I just heard about this concept from one of my friend who tried it for some time. As with everything, I thought of trying to have this experience first-hand. What I experienced with my day without internet is [...] The post Top 9 experiences on my day without internet appeared first on Palchoice.
  • How to motivate yourself to organize your room

    Santoshh Singh
    22 Aug 2014 | 12:05 pm
    The post How to motivate yourself to organize your room appeared first on Palchoice. I am sure most of you would have also thought of often how to motivate yourself to organize your room. Unorganized, untidy and unseemly are the words that used to come to my mind whenever I entered my room few days back. I loved my house but hated my room as it was always disorganized. [...] The post How to motivate yourself to organize your room appeared first on Palchoice.
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    Milwaukee Website Design & Digital Agency | JS Digital Solutions

  • Facebook Creation Checklist

    ssdig4
    2 Sep 2014 | 10:02 am
    September 2nd, 2014 So you’ve decided that it’s time your company joins the wide world of social media. Congratulations. This is a crucial step to surviving as a small business in today’s world. It may seem scary and overwhelming, but this post will walk you through a creation checklist for a Facebook page, arguable the most popular social network for small businesses. Welcome to social media! - Have a personal account. This surprises many people, but in order to create a page for a business, it must be made from someone’s personal account. This does not mean that what you post on…
  • SEO Glossary

    ssdig4
    2 Sep 2014 | 9:57 am
    August 25th, 2014 Alt Text – The description given to images on a website that allows the search engine algorithms to read the image. This description is a behind the scenes caption, and generally includes keywords if possible. Anchor Text – The body copy in a website or in articles on a website. The keywords should be used within the body copy, ideally once within the first 25 words. Blog – An important page on websites where content can be regularly updated. The blog is a place where business owners can constantly add new information, meaning the search engines continuously scan the…
  • Top 10 Tips to Reach Millennials

    ssdig4
    18 Aug 2014 | 12:54 pm
    August 19th, 2014 1. Customize We are a generation that grew up being told we were special and unique, so we expect the whole world to cater to that idea. Annoying? Yes. Changing anytime soon? Nope. Appeal to our narcissistic, “selfie” generation and give us something that we can feel was made specifically for us. Tailor and personalize your product to individual shoppers and we’re yours forever. Think Coca-Cola’s campaign where you can buy a soda with your name on it. Does that have any practical value? Not at all. But who wouldn’t feel a little bit of excitement walking into a…
  • Millennial Profile: Who Are They?

    ssdig4
    11 Aug 2014 | 1:14 pm
    by Jessie Senglaub “Millennials” is practically a buzzword nowadays. Especially in marketing. Older generations love “millennial bashing” as if it’s a hobby. We’ve (yes, this author is 26, right in the middle of the millennial generation), been called lazy, self-centered, Generation-me, the Selfie generation, and many more negative, disparaging descriptions. We’ve also been praised extensively by others. An article this summer in Bloomberg called us the generation that is going to save the world. Regardless of your opinion on this group of people, we are everywhere, and if you…
  • Websites 101: Intro to Creating Your Company Website

    ssdig4
    5 Aug 2014 | 10:41 am
    by Jessie Senglaub If you’ve finally come around to the idea of having a company website, or just realized yours isn’t great, here are some helpful pointers for what’s important to include. Pages Home This one is a given, but it’s very important. There needs to be a page that acts as the foundation for your site, where people can come back to for the most basic information. Products/Services Well obviously you need actual information about what it is your company does. Delve into this though as deep as possible. Avoid having a page with a few sentences glossing over the details. Break…
 
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    Blogmutt, the blog writing service blog

  • The New Face Of SEO Blogging For Small Business

    Scott Yates
    2 Sep 2014 | 6:38 am
    The latest from theblog writing service, Blogmutt: Once upon a time, blogging for SEO was a simple matter of keyword stuffing something that vaguely resembled the English language. If the right keywords were there in the right frequency, the blog ranked well on Google, and the blog king lived happily ever after. Today, Google’s algorithms are fantastically complex, capable of delivering the user content that is readable, valuable, and targeted to the reader’s needs. So how can you develop a blog that meets your SEO goals? Domain Names And URLs Matter It’s tempting for small…
  • Six Tips For Hiring A Small Business Content Writing Service

    Scott Yates
    1 Sep 2014 | 6:33 am
    The latest from theblog writing service, Blogmutt: In order for potential customers to find out more about your services, they have to be able to find you. Web content, blog posts, and articles that are targeted to a very specific topic, attract readers.  If that content is done well, it will keep readers coming back for more. These inbound marketing techniques, as they’re called, are essential attention-getting tools for business of all sizes. Finding a good writing service to help can be daunting, but it doesn’t have to be. Follow these tips to make your search search for a…
  • The Blogging Manifesto

    Scott Yates
    30 Aug 2014 | 6:28 am
    The latest from theblog writing service, Blogmutt: By Ruhi Jiwani Everyone has to start somewhere. So start doing what you love, and start writing for pay. Many writers looking for work get turned off by the phrase “content mill.”  They imagine that they’re going to be churning out writing day by day without any thought as to quality.  Writers who might be writing for more prestigious print publications also do their best to enforce the idea that writing for the internet is somehow not as worthwhile as what they do. Plus, there are the people who will tell you that you’re not making…
  • #Woof Roundup – Mandalas

    Liz Allen
    29 Aug 2014 | 3:41 pm
    The latest from theblog writing service, Blogmutt: A basic mandala design. Mandalas are sacred geometrical symbols used to focus the eyes and mind during meditation.  The word mandala means circle, and most mandalas are concentric circles, overlaid by squares, six-pronged stars, or inverted, crossed triangles.  Many mandalas are two dimensional, but some are sculpted, and some are even planted as gardens for walking meditation. Historically, mandalas have been identified with Buddhism, Hinduism, and Bon, an ancient Tibetan religion. Native Americans also created mandalas through dream…
  • Blogging For Niche Audiences

    Scott Yates
    28 Aug 2014 | 10:55 am
    The latest from theblog writing service, Blogmutt: Think of successful blogging using a fishing analogy: you’re trying to catch a particular kind of fish! There’s really no getting around it: blogging for niche audiences can be challenging. Just for fun, think about blogging in terms of fishing. Blogging for a wider market is like seine fishing. You are casting a wide net, in hopes that doing so will scoop something up. Blogging for a niche market, however, is more like baiting a hook and trying to catch a few very particular fish. In practical terms, the difference between…
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