Content Marketing

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  • The asymmetry of decay

    Seth Godin's Blog on marketing, tribes and respect
    Seth Godin
    5 Mar 2015 | 2:01 am
    When things get a little better every day, we take the good news for granted. It takes almost no time at all for the improvement to turn into an expectation and for the expectation to be taken for granted. But when things decay, we can't stop thinking about the loss, extrapolating the pattern all the way to doom, and then living with that doom, long before it arrives. This is a bug in the system of our culture, but that doesn't mean we can't work to hack it. When we curate our media intake (and create our own) and when we decide what story to tell ourselves (instead of accepting the story of…
  • Secrets of Busy Bloggers: 4 Social Media Time Savers

    Writing On The Web by Patsi Krakoff, The Blog Squad
    Patsi Krakoff
    11 Feb 2015 | 3:41 am
    Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn. 1. Use social media. Even when out-of-office, you can stay connected via social media. If you’ve pre-written your blog…
  • 5 Tips for Digital Marketing Newbies to Survive and Thrive

    Online Marketing Blog - TopRank®
    Alexis Hall
    5 Mar 2015 | 3:00 am
    Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie. Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never heard of was flying fast around me (what did a Panda have to do with marketing and what was a MQL?). I felt both intimidated and impressed by the smarts, expertise and experience of those around me. And I remember thinking, would this ever be me? Since then, TopRank Marketing…
  • 20 B2B Content Marketing Examples and Case Studies for 2015

    Online Marketing Blog - TopRank®
    James Anderson
    4 Mar 2015 | 2:55 am
    We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world? It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water. If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.
  • New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

    Content Marketing Institute
    Joe Pulizzi
    4 Mar 2015 | 3:00 am
    Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. This year’s research shows that manufacturing marketers have made numerous other changes since last year. But here’s the kicker: In many cases, there’s disconnect between what they are doing and what works. Let’s take a look. Sales is a top goal, but only 48% use sales as a metric Eighty-five percent of manufacturing marketers cite sales as a goal for content…
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    Content Marketing Institute

  • How to Get Infographic Ideas to Spring Forth

    Barry Feldman
    6 Mar 2015 | 3:00 am
    Great blog posts rock. So do top-notch videos, eBooks, and a healthy list of other content types. What about infographics? They don’t just rock; they roll. You see, when you knock one out of the park with other forms of content you’re apt to earn links, generate a heap of social media shares, and perhaps inspire an interesting commentary stream. But something unique happens with a killer infographic … It gets reposted. A lot. On all kinds of sites. And your brand goes with it, rolling across the social web like tumbleweed. Of course, it’s gratifying, but it’s also great for…
  • Damon Klotz Shares Lessons Learned Early On

    Pamela Muldoon
    5 Mar 2015 | 9:00 am
    This episode of The Pivot offers a lesson in taking charge of your professional career to make big things happen. On a somewhat busy city street in Brisbane, Australia, host Todd Wheatland is joined by Damon Klotz, Global Digital Strategy Manager, Ramsay Health Care. Damon shares a journey that started while he was in college, when he created his own personal online brand. He talks about how to create your own definition of success by working on projects that drive your interest and passion. Regardless of where you are in your career, you can take a lesson from this young marketing…
  • How To Fix 9 Harmful Misconceptions about Content Marketing

    Stephen Moyers
    5 Mar 2015 | 3:00 am
    Content marketing has become a buzz phrase, not unlike “inbound,” “SEO,” and other words thrown around by digital marketers. All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media.” In passing conversation, this might not be a big deal, but if you make generalization mistakes when creating a content marketing strategy, it can negatively impact your success. It’s clear why…
  • New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

    Joe Pulizzi
    4 Mar 2015 | 3:00 am
    Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. This year’s research shows that manufacturing marketers have made numerous other changes since last year. But here’s the kicker: In many cases, there’s disconnect between what they are doing and what works. Let’s take a look. Sales is a top goal, but only 48% use sales as a metric Eighty-five percent of manufacturing marketers cite sales as a goal for content…
  • Robert Rose Says Content-driven Experiences Are the Next Era

    Pamela Muldoon
    3 Mar 2015 | 9:00 am
    To prep you for the Intelligent Content Conference March 23-25 in San Francisco, Content Marketing NEXT is speaking with a few of ICC’s speakers. Interviewing CMI’s Chief Strategy Officer Robert Rose is always a treat. His approach to content as an industry, an art form, and a science is engaging and insightful. In this interview for Content Marketing NEXT, Robert provides some great nuggets as he gets ready for the launch of his new book, co-authored with Carla Johnson, Experiences: The 7th Era of Marketing. Listen to Pamela’s full interview with Robert here: Download this…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

    Ben Brausen
    6 Mar 2015 | 2:55 am
    Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal Twitter Is Rolling Out Swipe To Dismiss Images - Twitter appears to be rolling out a big change to how you get get out of viewing images on the service once…
  • 5 Tips for Digital Marketing Newbies to Survive and Thrive

    Alexis Hall
    5 Mar 2015 | 3:00 am
    Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie. Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never heard of was flying fast around me (what did a Panda have to do with marketing and what was a MQL?). I felt both intimidated and impressed by the smarts, expertise and experience of those around me. And I remember thinking, would this ever be me? Since then, TopRank Marketing…
  • 20 B2B Content Marketing Examples and Case Studies for 2015

    James Anderson
    4 Mar 2015 | 2:55 am
    We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world? It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water. If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.
  • Interview: Sonia Simone of @Copyblogger Media #authority2015

    Lee Odden
    3 Mar 2015 | 5:39 am
    I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better relationships with customers. At the Authority Rainmaker conference, you’ll be able to see her presentation, “Dr. Evil’s Guide to Landing Page Design”. In this interview, Sonia shares what authority means to…
  • Content and SEO Beyond Marketing – Optimized Digital Communications

    Lee Odden
    2 Mar 2015 | 5:44 am
    Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Answers to what? Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact. But there’s far more to the web than demand generation and advertising. Content is created…
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    Copyblogger

  • Henry Rollins on the Art and Business of DIY Media

    Brian Clark
    5 Mar 2015 | 6:00 am
    I vividly remember the first time I heard Black Flag. It was in a kid named Mike Goodman’s bedroom, and the record was called Damaged. That’s how it was pre-Internet in suburban Houston. If it wasn’t on the radio or MTV, it was invisible — unless some cool kid turned you on to something new (who probably got it from the older sibling of some other cool kid). And by “cool,” I mean a misfit who couldn’t abide in a Top 40 world. My first impression was, “Wow, this guy is pissed off!” And sarcastic, sometimes funny, sometimes sad. I loved it. At the time, I had no…
  • Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015

    Scott Brinker
    4 Mar 2015 | 6:00 am
    I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado. As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills. Which begs the question, what exactly is interactive content? Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences. They read, watch, or listen…
  • Dan Pink on How to Succeed in the New Era of Selling

    Jerod Morris
    3 Mar 2015 | 6:00 am
    Selling isn’t what it used to be. And for most of us, that’s a good thing. Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize. This is the subject of Authority Rainmaker keynote speaker Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look — describing the tools and traits that are required (many of which you probably have already) — in the latest episode of…
  • How to Crowd-Publish Your Content Without Asking for Money

    Matthew Turner
    2 Mar 2015 | 6:00 am
    If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you? How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?” I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad. But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention. As a content creator, imagine what you could…
  • Three Misconceptions About Modern SEO That Confuse Content Marketers

    Brian Clark
    26 Feb 2015 | 6:00 am
    What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, CMO of Third Door Media (producers of the popular SMX conferences), and a veteran search engine expert of 20 years. Today’s show is just a warmup to Danny’s presentation at Authority Rainmaker 2015, May 13-15 in…
 
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    Writing On The Web by Patsi Krakoff, The Blog Squad

  • Business Blog Writing: How to Avoid Time-Suck

    Patsi Krakoff
    5 Mar 2015 | 4:20 am
    How do you avoid time-sucking traps when it comes to blog writing? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes.  Yup. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. You decide you need inspiration, so you check out your feed reader. Ninety minutes later, you still haven’t started a new blog post. You’ve probably read some really great stuff, but now you’re really behind schedule, and…
  • 2 Sure-Fire Ways to Inspire Your Blog Writing

    Patsi Krakoff
    26 Feb 2015 | 4:55 am
    A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that.  When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.  What can a blogger blog about to other bloggers? Lack of inspiration comes from not being sure you’re doing it right, or doing it well, and lack of confidence that it will be worth it… in…
  • 4 Reasons to Publish on a LinkedIn Blog

    Christine Buffaloe
    20 Feb 2015 | 4:35 am
    Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. According to Business 2 Community, in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry.
  • Secrets of Busy Bloggers: 4 Social Media Time Savers

    Patsi Krakoff
    11 Feb 2015 | 3:41 am
    Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn. 1. Use social media. Even when out-of-office, you can stay connected via social media. If you’ve pre-written your blog…
  • Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

    Patsi Krakoff
    4 Feb 2015 | 5:31 am
    Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media, when you struggle with creating consistent, relevant blog content? While it may have saved time initially, there were costs in the long run. The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. Although this seems like a good idea, it may do you more harm than good. Here are 4 reasons why you should NOT automatically feed your blog posts into these…
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    Influential Marketing

  • What Coke Can Teach McDonald’s About Love

    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    Rohit
    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
  • How To Predict The Non-Obvious Future

    Rohit
    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
  • Best and Worst Of Superbowl 2015 Marketing Strategy

    Rohit
    2 Feb 2015 | 1:37 am
    There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based on marketing strategy versus entertainment value and one thing has become sadly clear: Puppies in ads are rarely the sign of a great marketing strategy. This year’s game was no different, with big themes emerging in ads about the role of social media in our lives and what…
  • The One CES 2015 Trend Marketers Should Care About

    Rohit
    5 Jan 2015 | 5:25 pm
    If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps.  Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the…
 
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    David Meerman Scott - Web Ink Now

  • How's that working for you?

    David Meerman Scott
    6 Mar 2015 | 12:53 pm
    Because my books cover the new rules of reaching buyers directly in today’s real-time world, many people assume that I am against any and all traditional sales and marketing tools and techniques. That’s not the case at all. I don’t think it is an either / or proposition. If something is working for you, by all means keep going! 
  • When Venture Capitalists Are Worth Much More Than Their Money

    David Meerman Scott
    3 Mar 2015 | 11:52 am
    In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up. And then there are VCs who are living the past who who therefore deliver terrible advice. If you’re looking for funding, beware of this latter group.
  • From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

    David Meerman Scott
    23 Feb 2015 | 7:21 am
    Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.
  • Marketing Lessons from Miley Cyrus on #SNL40

    David Meerman Scott
    19 Feb 2015 | 1:34 pm
    I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.
  • Stonyfield Yogurt is Too Plain Vanilla

    David Meerman Scott
    11 Feb 2015 | 10:34 am
    Quick. What’s different between these two different packages of Stonyfield yogurt? If you’re like me, they look identical at first glance.
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • Contributing Writers: Check For Content Quality With This App

    Summer
    1 Mar 2015 | 5:49 am
    We are always tinkering with our favorite app: the Atomic App for Chrome. Fresh out of the lab, we have added a new feature to the extension! Now, we’re making it easier for people to collaborate and share their content with other blogs and publications.This feature, called the Atomic Editor, helps writers who don’t have access to a CMS, blog or publication. It also really helps editors save time in proofreading. We’ve also added the option to download or email your article.What’s New With the Atomic App for Chrome?The Atomic App for Chrome is the easiest way to…
  • Three Quarters of Content a Waste of Time, Space, and Money?

    John Schuller
    24 Feb 2015 | 1:14 pm
    Imagine this… you’re in a meeting with executive leadership and the agenda has the discussion turning to you next.You’re prepared to tell everyone how your content marketing strategy is working.  You have numbers and graphs obtained from post-publishing analytics tools.  You’re ready to answer questions about SEO, brand visibility, engagement, and how all of that is going to help drive more sales conversions.These executives are probably the ones who had to be “sold” on the concept of content marketing.  They funded efforts to go forward with the plan.  They have…
  • Can You Believe These Results From a Content Scoring Technology?

    Summer
    19 Feb 2015 | 12:21 pm
    Throughout 2014 and even going into the new year, one of the biggest challenge with content marketing is creating engaging content, which in truth, is an obstacle to a much larger problem: connecting with our audiences.This year’s findings collected by the Content Marketing Institute proves that 81% of B2B marketers deem engagement as an important content marketing goal.70% of marketers from companies of all sizes are creating waaay more content over the last year but the problem is that only 5% of marketers are very successful at tracking the ROI of its own content marketing…
  • How to Use the Atomic App for Chrome

    Summer
    13 Feb 2015 | 1:05 pm
    Meet: the new and improved Atomic App for Chrome.We’re so excited to unveil this (again) because it’s gone through a little bit of a revamp. The user interface is cleaner and visually engaging, making it easier to use. Also, you can now submit feedback.What is the Atomic App for Chrome?The Atomic App for Chrome is the easiest way to create quality content consistently. It improves your content and ensures that it will resonate with your audience. It helps you write and structure your story for your audience before you hit publish. Score and edit blog content, emails and more. You will…
  • Do You Want to Write Better and Attract a Crowd? You Need Atomic App for Chrome.

    Ira Haberman
    12 Feb 2015 | 11:37 am
    You are a thought leader in your space.You are an amazing story teller, have a lot to say and already know that telling your story is critical to developing a wider audience.That’s why you’ve decided to share your stories and your message on an amazing platform like LinkedIn.You know that your audience is thirsty for your knowledge and the ability to share what’s on your mind to their community only grows your status with them and others.That thirst quench though, is the end result of hovering over a laptop, ferociously typing away your thoughts and hoping it will resonate…
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    Conversation Agent - Valeria Maltoni

  • How do You Connect with Influencers?

    Valeria Maltoni
    6 Mar 2015 | 2:21 am
    My unedited contribution to the social business journal that is making the rounds likely will make more sense to you, because the sentences are organized in a more logical sequence. The two questions I answered in a more blended fashion than reproduced: What’s the secret sauce to gaining insight into the “sphere” of an influencer? How do brands measure results from influencer relations? In my original entry I blended the two questions because 1) first you need to be aware of what you are doing now to have the opportunity to change it for the better. Then, 2) you want to know what you're…
  • Navigating the Disconnect Between What we Say and What we Do in Research

    Valeria Maltoni
    5 Mar 2015 | 8:06 am
    Last week after I completed a transaction on a Web site I received a survey. The company's intention was to poll me on the usability of its Web site. In the process, it asked me all the wrong questions to uncover anything remotely useful for the business of which the site is just a proxy. The point when you design an online experience is to create a mechanism to help people do what they want to do better. The point is not to make them satisfied with your Web navigation. In that case, I had plenty of comments about how the company did not provide clarity around its service, even as the site…
  • Building Your Creative Confidence

    Valeria Maltoni
    4 Mar 2015 | 6:19 pm
    [TED Talk, 11:47" - watch on YouTube] A few years ago I talked to a recruiter who was seeking connections to talented candidates on behalf of her client, IDEO. My first reaction was, wow, I would love to work there. She thought the position was for a more junior person... so although we made a connection at a personal level, the opportunity went to someone else. IDEO is the place where some of the creative professionals I have been following for quite some time have found a home. Working with positive, “can do” people reinforces our sense of possibility. There is an unspoken permission to…
  • Growth through Mentoring

    Valeria Maltoni
    3 Mar 2015 | 8:32 am
    Excited to be a Mentor at @venture4america's new startup accelerator #buildwithVFA http://t.co/h3lVFCHYhS — Valeria Maltoni (@ConversationAge) March 3, 2015 For many years I was privileged to contribute as adviser and mentor to The Fox School’s of Business Enterprise Management Consulting Practice (EMC) to help International MBA students with marketing strategy and presentation polish. Through my involvement I met many entrepreneurs -- students and peer advisers -- and had the opportunity to see many successful project launches. Mentoring is a way to help others succeed by providing…
  • Going from Knowledge to Data with Warren Buffett (the Value of Promises)

    Valeria Maltoni
    2 Mar 2015 | 7:50 am
    For 50 years Warren Buffett has issued his annual letter to shareholders#. Their clarity is one of the two reasons why so many of us read them. We expend so much energy reading and writing about data -- big and small -- and yet so little understanding how to use knowledge to extrapolate information that gives us actionable data these days. Buffett is a master at that process. Take for example what he says about investing in insurance, one of the industries in which I spent some of the best years because of the type of business it is that makes it a long game: Simply put, insurance is the sale…
 
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    Marketing Darwinism

  • 5 Reasons Your Mobile Strategy Isn’t Working

    Paul Dunay
    18 Feb 2015 | 10:00 am
    Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • PPC at mozCon – Challenge Yourself to Cross Geek Out

    Elizabeth Marsten
    5 Mar 2015 | 4:00 am
    Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those that are firmly entrenched in PPC or paid search, haven’t ever been or have little experience with the Moz toolset or brand. But, then there are those that are really familiar with Moz and know what an honor this was to be asked; which meant I got two questions before and after the event:…
  • Mobile & App Content Will Rank Higher. Shenanigans Likely.

    Colin Parker
    2 Mar 2015 | 2:59 pm
    I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic search results. Commence the obligatory avalanche of one-star apps. Sweet! On the one hand I couldn’t be happier. In my time at Portent, I’ve had the pleasure of working on digital marketing and strategy with some amazing companies that are flat out crushing it…
  • Penguin, SEO & the Apocalypse

    Ian Lurie
    2 Mar 2015 | 11:59 am
    SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely on the overall principles though: Ignore what’s going on around you When link building, balance risk and consequences, not risk and reward When recovering from a penalty, understand that you have to balance speed-to-recovery and conservation of authority The post Penguin, SEO & the…
  • Google, Mobile and Apps: I’m tired

    Ian Lurie
    27 Feb 2015 | 1:10 pm
    It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because I’m over 40. Not because I’m annoyed at Google. I’m tired because I know that every SEO on the planet will now scramble to create a half-baked Android app, littered with links, an effort to rank. Somewhere at Google, some…
  • 10 things I’d like to hear more often

    Ian Lurie
    23 Feb 2015 | 10:51 am
    I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write these from personal experience on both sides. “We’ve been tracking the same conversions for 3 years.” Imagine mowing your lawn while it grows an inch a minute. It never ends. You just keep starting over, and over… If you change conversions…
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    Brian Solis

  • Facebook’s Suicide Prevention, Cocaine Fueled Startups and Silicon Valley as the Hub of Innovation? – ContextMatters #5

    Brian Solis
    6 Mar 2015 | 9:49 am
    Facebook’s Suicide Prevention System Social media bullying is an unfortunate reality. The heart-breaking cases of suicides are frequently in the news these days. At the same time, social media is serving as a new window into our ourselves, our emotions, our states of mind and being. Sometimes, expressions indicate intentions, actions are reflect signs of help. Facebook introduced a new suicide prevention feature, but is it enough? With social media comes great responsibility…and that takes technology and human engagement. Cocaine Use and “East Coast Habits” in Silicon…
  • Companies Need to Compete for Relevance to Survive Digital Darwinism

    Brian Solis
    4 Mar 2015 | 5:24 am
    Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die. Doing so stars with rethinking what it takes to compete for market share by competing for relevance. However, executives do not know what they do not or choose not to know. In my book, you either compete or relevance or you don’t. While I was in Paris at Le Web (see interviews with Skully’s Marcus Weller and Andela’s Jeremy Johnson), I met with the Vivendi team to discuss the state and future of digital transformation. Everybody is talking about…
  • Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

    Brian Solis
    2 Mar 2015 | 5:32 am
    Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way. Others would argue social media failed to live up to the hype. There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design. Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change. Even though the “cool” kids moved on, there’s a…
  • Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4

    Brian Solis
    26 Feb 2015 | 7:44 am
    Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not otherwise found their stage. At the same time, new social channels would emerge that would introduce a subtler more rapid form of publishing that focused on conversations and real-time sharing. Twitter would lead the way for a micro-blogging format which…
  • The 80s Called, They Want Their Contact Center Back

    Brian Solis
    24 Feb 2015 | 6:57 am
    Customer experience is meant to be evocative not reactive… We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we overlooked the importance of the “C” and “R” and instead scaled the “M” in CRM. It didn’t hurt that we found ways to save time and money in the process of promoting management, cost-control and efficiency over customer experiences. I don’t…
 
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    nick burcher

  • 80s movies vs Simple Minds YouTube mash up is awesome!

    19 Feb 2015 | 10:37 am
    Robert Jones has mashed together clips from 80's movies and set them to Simple Minds 'Don't You Forget About Me' and it's awesome.Enjoy!Related posts Like this post? Then subscribe to regular updates from this blog -click here to use a Reader or click here to get email updates
  • Band Aid Recut / Band Aid 53 - Do They Know It's Christmas? Recut to feature all 4 of the Band Aid songs!

    19 Nov 2014 | 5:24 am
    'Band Aid Recut' features all four of the Band Aid singles mashed together.  Band Aid 53 as it is also known features the original Band Aid single + Band Aid II, Band Aid 20 and the latest Band Aid 30! (along with a cheeky PS to Bono at the end...)Well put together and made to raise awareness rather than any profit, Band Aid 53 is another nice example of YouTube creativity...[The video description also features the message 'to donate £10 text AID to 70707.']Related posts Like this post?Then subscribe to regular updates from this blog -click here to use a Reader or click here to get…
  • Sainsburys Christmas TV ad 2014 supported by behind the scenes and 'making of' content

    16 Nov 2014 | 1:14 am
    Sainsburys Christmas TV ad, called 'Christmas is for sharing', has won many plaudits this year, with the grocery retailer's extended TV ad featuring a flashback to the First World War and the story of Christmas Day 1914.  Made with the help of the British Legion, it is well produced and aligned with the UK's current focus on Remembrance and marking the 100 year anniversary of the Great War:The Sainsbury's Christmas TV ad does not just live in TV ad breaks between popular shows though, there is also a wealth of content across other channels too. 1) Sainsbury's WebsiteThe Sainsbury's…
  • Elf Yourself 2014 at elfyourself.com - OfficeMax holiday tradition returns for 2014!

    15 Nov 2014 | 2:50 pm
    ElfYourself is back for 2014!  The traditional OfficeMax Christmas site has relaunched for 2014 and this year ElfYourself is available on Desktop and mobile.  813,240,609 ElfYourself elves had been created by the time this post was created and all over the world people are still engaging with the ElfYourself tradition!ElfYourself 2014 - this year on mobile too!ElfYourself users on PC can create their elves using uploads from Webcam, Facebook or Desktop and mobile ElfYourself users create their elves through an android or iPhone app.ElfYourself 2014 desktop uploadElfYourself 2014…
  • John Lewis Evil Penguin - #montythepenguin Horror remix!

    7 Nov 2014 | 5:02 am
    Yesterday saw the John Lewis 2014 Christmas TV ad released online and according to data from Unruly the John Lewis Christmas ad was shared 202,953 times in it's first 24 hours. The scale of this type of pre-seeding is growing every year and graphs in the Telegraph show the John Lewis 2014 Christmas TV ad shares by hour and the Facebook / YouTube sharing split:Shares of #montythepenguin John Lewis Christmas TV ad 2014I also like looking at the spoofs and mashups that inevitably accompany this type of campaign - it's another, albeit anecdotal, indicator of how well official content…
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    The Toad Stool by Alan Wolk

  • Social Media Turned Awards Season Into Newest American Holiday

    25 Feb 2015 | 9:28 pm
    Originally published at brief.promaxbda.org on February 25, 2015, co-written with BRaVe VenturesIt’s only a matter of time before Hallmark starts selling cards for it, but it looks like Awards Show Season is the newest American holiday.And social media is to blame.The confluence of fans, brands and the shows themselves have taken what were once minor spectacles and turned them into major celebrations. That’s been a boon for the events themselves as well as the brands smart enough to be associated with them.And what started out as a handful of fans using Twitter to make…
  • The Ellen Selfie And Other Oscar Dos and Don’ts

    20 Feb 2015 | 5:43 pm
    Ask someone what they remember about last year’s Oscar broadcast and the one thing they’re likely to spit back at you is the Ellen selfie. Or maybe they call it the Bradley Cooper selfie, or the celebrity selfie. The one thing they won’t be calling it though, is the Samsung selfie.Which is a shame because it was Samsung who paid for and sponsored the shot.Samsung is just the latest in a long line of brands who missed their close-ups, who paid to sponsor or promote something and wound up getting zero credit for it.So how can you prevent this from happening to you?Let’s look at the…
  • Who Needs Networks Anyway? Bringing Film and Television Directly To The Consumer

    20 Feb 2015 | 5:39 pm
    Originally published at tdgresearch.com on February 19, 2015Eliminating the middleman has long been one of the tenets of the Internet revolution. While this formula has worked well in a range of industries from taxicabs (Uber) to lodging (Airbnb), it remains to be seen whether it can upend the conventional order of the entertainment industry.There are a number of startups now banking on the notion that it’s more profitable for content producers to distribute their shows directly to consumers themselves, allowing them to keep the lion’s share of whatever advertising and/or…
  • Ready For It’s Close-Up: How 2nd Screen Is Going To Transform The Oscars

    20 Feb 2015 | 5:28 pm
    With the Oscars fast approaching, it’s interesting to think about what the show might look like once Twitter’s new third party ad system in place. That’s the newly announced system whereby Twitter is going to allow Tweets to be surfaced as native advertising on third party apps and sites.Like the Super Bowl, the Oscars attracts a large global audience, and everyone is watching the show live, at the exact same time. As such, it’s one of the few events that still draws a real-time audience — even the Grammy’s were delayed for the West Coast this year.The Oscars, even more so…
  • The Emperor Has No Clothes

    14 Feb 2015 | 1:21 pm
    There’s a fairly clear hierarchy in the world of apps: the ad-supported version is for apps you don’t use very often or don’t like enough to care if there’s a constant flow of banners interrupting them. But if an app proves compelling enough, you’ll gladly pay the dollar or five to get the ad-free version.At first glance, the viability of the second model seems like a no-brainer, even for the television industry. In fact, people already pay for channels like HBO because they find that the quality of the shows to be worth an extra $15 a month. The logic is quite simple.Why, then, has…
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    Servant of Chaos

  • The Sum of All Your Social Media

    Gavin Heaton
    26 Feb 2015 | 11:47 pm
    What happens when two of your social media friends get together? Well, this week Sum All, the social media dashboard and Buffer, the social media management tool, hooked up to share some salacious social data. By working together they were able to compare the the effectiveness of posting frequency. And they came up with some pretty interesting insights. For those who are active on social media, the recommendations may come as a surprise. After all, it’s easy to schedule or post  multiple updates to run WITHIN AN HOUR – not just across the course of a DAY. But it seems for the most part,…
  • How IBM and AusOpen Tennis are rethinking the “sportacular”

    Gavin Heaton
    17 Feb 2015 | 2:55 pm
    The spectacle is not a collection of images, but a social relation among people, mediated by images. — Guy DeBord, Society of the Spectacle One of the most transformative trends of the last decade has been the shift from inside-out to outside-in thinking. It can be applied to almost any industry or area of expertise. Think, for example, about technology innovation. Up until recently, new ideas and inventions were the province of internal business and technology teams. Research and development funds and resources would be sunk into various teams and programs – some official and others…
  • The True Value of Social Business is Still to be Unlocked

    Gavin Heaton
    17 Feb 2015 | 4:54 am
    Realising the value of any business initiative – especially when it involves some form of transformation or change management – can take months or even years. In fact, the benefits of some changes can continue to accrue for decades. Little wonder then, that business is taking time to bring its social media / social business programs to account. After all, it’s not just about allowing Facebook access through the firewall and launching a new Fan Page. For business to generate value from their investments in social initiatives, integrated programs need to be rolled out across five…
  • Rethinking Marketing: From Media to Experience

    Gavin Heaton
    16 Feb 2015 | 4:35 pm
    In the marketing industry, we have been talking, writing and even creating a shift in the way that we do business for over a decade. Early blogs and (what is now called) social media provided an inkling into where the shift was going – away from paid media into “owned” and “earned” media. This was a difficult, but relatively understandable transition because we were essentially talking the same language – the language of media. Accordingly we shifted from media planning and strategy towards “content planning and strategy” – we were still talking about the same processes…
  • Marketing and Dating: How to Get a Date by the Numbers

    Gavin Heaton
    15 Feb 2015 | 5:36 pm
    Dating is big business. There are generic dating sites designed to help you find a date, a life partner or someone just to hang out with. There are also incredibly focused dating sites that are designed to introduce you to other people who have the same particular passions and interests as you. Maybe you are looking for a “sea captain” or perhaps you just hate it when Movember finishes and need to sate your passion for the tache. Whatever the case, if you look hard enough you’re bound to find a dating site designed just for people like you (yes, you crazy cat lady). In many ways, the…
 
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    ChaosScenario

  • Net Neutrality and the Death of Self-Government

    Cam Beck
    26 Feb 2015 | 3:39 pm
    Back in 2006, I wrote an article about Net Neutrality that has become more relevant given the recent decision to reclassify the Internet as a public utility, which allows it to be regulated as a Title II entity. If you're just joining us, that sounds like a bunch of gobblygook, and for good reason. It is. The people who have been calling for Net Neutrality rules, such as Barack Obama, John Oliver, The Oatmeal, as well as most of my colleagues, welcome this news as a signal that ISPs will no longer be allowed to give preferential treatment to certain types of Internet traffic, regardless of…
  • No Diving Allowed: Putting Performance First to Make Sure Your Projects Start Right

    Cam Beck
    30 Jun 2014 | 1:31 pm
    Starting a new client-agency relationship can be very exciting. It isn’t uncommon for a new pairing to be jointly celebrated with announcements given to a cheering crowd, toasts, and cake. Once a company has decided to invest in a new digital marketing project, those responsible for its completion are under considerable pressure to speed up the development cycle and start getting results. The primary result project managers seek is the conclusion of the project. However, in all of the excitement about the new project and the rush to get it done, design teams must not neglect the first step…
  • Getting Them to Click: Information Foraging in the Wild

    Cam Beck
    2 Jan 2014 | 9:10 am
    In spite of traditional marketers’ best efforts over the years to influence human behavior, mind control is still thankfully beyond our reach. But getting people to do what they ought to do in the wild doesn’t require mind control any more than getting a lion to chase a gazelle does. All you need to know is what they’re looking for and provide a clear trail to their prey. The lion provides the appetite. That’s the basis of a theory developed by a couple of researchers at the Palo Alto Research Center in the early 90s. They postulated that people’s information-seeking behaviors are…
  • But what if they leave my site?!

    Cam Beck
    5 Nov 2013 | 3:47 pm
    Small- to mid-sized companies may have a heck of a time getting attention. Because of their size, they likely don't have the resources to afford integrated, enterprise-level solutions, and therefore rely on third parties to fulfill certain functions in a potential customer's web experience. These third party solutions may, in the short term, take users to a different domain or subdomain. They may or may not include: eCommerce storefront Loyalty programs Application process And small- to mid-sized companies aren't alone. Even larger companies looking to be efficient with their budgets may run…
  • Hobby Lobby: The Intersection of Belief and Business

    Cam Beck
    3 Oct 2013 | 10:18 am
    Hobby Lobby finds itself amidst controversy again this year when, allegedly, some frontline workers expressed some sort of rejection of or indifference towards the business of Jews.  I've never looked into it, but I can imagine that Hobby Lobby probably attracts people who identify as Christian, just by reputation of the company. However, I wonder if there is a corporate culture that endeavors to teach how Christian principles meet everyday management and interaction with non-Christians. The Bible tells Christians to spread the Good News to all nations, but even as a company that (probably)…
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    www.vanksen.com

  • Awaken your inner child with Disney

    mmauchoffe
    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
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    Web Strategy by Jeremiah

  • How the Technology of the Collaborative Economy all Works Together

    jeremiah_owyang
    1 Mar 2015 | 6:52 am
    If you’ve used Uber, Lyft, Airbnb, oDesk, Kickstarter, or Lending Club, you’ve participated in the Collaborative Economy, ever wondered what’s powering it behind the shiny user interface on the app? The Collaborative Economy is an economic model in which people use commonly available technologies to get what they need from each other. To put some stats on how large the startup ecosystem of companies in this space is, here’s some facts: The Mesh Directory is tracking well over 9,000 startups in this market. These startups are in twelve industries as documented on the Honeycomb…
  • Liberals and Conservatives Both Love & Loathe the Collaborative Economy

    jeremiah_owyang
    25 Feb 2015 | 12:17 am
    By Jeremiah Owyang, Founder, Crowd Companies and Alan Webber, Government Insights Research Director, IDC, (profile and twitter). Last week, A version of this article appeared in the WSJ. The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, economic model, individuals use commonly available technologies to obtain resources from their peers, like use of homes, cars, money, and other goods and services. These technology-based companies enable people to bypass inefficient corporations, find favorable alternatives to entrenched,…
  • Your Tech Startup Doesn’t Need to be in Silicon Valley.

    jeremiah_owyang
    23 Feb 2015 | 8:30 am
    By Jeremiah Owyang @jowyang, living in Silicon Valley since 1997. My long-time, close friend, Chris Saad, wrote a helpful essay on 39 tips for startups. He shares many suggestions, based on his personal experience, in the startup world, from his home country of Australia, and in Palo Alto, and in the heart SF’s tech district SoMa. While I agree with 38 of his tips and suggestions, I’d like to discuss the merits of tip number one. Dear readers please know, I first chatted with Chris in advance, he was aware I was writing this, as I certainly don’t like to surprise a friend. Chris gives…
  • Self-Driving Cars Disrupt the Crowd

    jeremiah_owyang
    19 Feb 2015 | 4:53 am
    Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation. Ride sharing and car sharing pave the way for the self-driving car industry. Ride sharing startups, like Uber, Lyft, Sidecar, BlaBlaCar, and car ownership-sharing, like Getaround, DriveNow, Car2Go, RelayRides, and Zipcar are paving the way for this market. Society is learning we don’t need to…
  • Google Enters the Collaborative Economy in a Big Way

    jeremiah_owyang
    3 Feb 2015 | 8:49 am
    Here comes Google, with a series of five market moves injecting them as a central player for the collaborative economy. Google’s mission is to organize the world’s information. But it doesn’t just start and stop there. They also want to organize the world’s logistics, commerce, local transportation, service economy, and even how people obtain and receive loans. In the past, our perspective of the Collaborative Economy has been through startups, like Airbnb, oDesk, Lyft, Uber and Lending Club that enable people to get what they need from each other, using commonly available…
 
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    Drew's Marketing Minute

  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
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    Seth Godin's Blog on marketing, tribes and respect

  • "That can't be a legal parking space..."

    Seth Godin
    6 Mar 2015 | 2:10 am
    "Because if it was, someone would already be parking there." If you're sufficiently pessimistic about new opportunities, it probably pays to stop driving around. Opportunity is often where you decide it is.        
  • Samples and shipping and more

    Seth Godin
    5 Mar 2015 | 8:31 am
    Here's an audio excerpt from the download/CD program I recently released via SoundsTrue as a fundraiser for Acumen. (Also on Amazon). I hope it resonates with you: Listen to The comparison trap from Leap First by Seth Godin Listen to Unleash the demos from Leap First by Seth Godin And, in response to many requests from people who love the fast (and sometimes free) shipping that Amazon offers, we've decided to now offer the two-pack of Your Turn on their site as well. (Click on "see all buying options" to get the 2 pack offer).  To get us off to a good start, it's discounted for…
  • The asymmetry of decay

    Seth Godin
    5 Mar 2015 | 2:01 am
    When things get a little better every day, we take the good news for granted. It takes almost no time at all for the improvement to turn into an expectation and for the expectation to be taken for granted. But when things decay, we can't stop thinking about the loss, extrapolating the pattern all the way to doom, and then living with that doom, long before it arrives. This is a bug in the system of our culture, but that doesn't mean we can't work to hack it. When we curate our media intake (and create our own) and when we decide what story to tell ourselves (instead of accepting the story of…
  • Labor unions in a post-industrial age

    Seth Godin
    4 Mar 2015 | 2:00 am
    The us/them mindset of the successful industrialist led to the inevitable and essential creation of labor unions. If, as Smith and Marx wrote, owning the means of production transfers maximum value to the factory owner, the labor union provided a necessary correction to an inherently one-sided relationship. Industrialism is based on doing a difficult thing (making something) ever cheaper and more reliably. The union movement is the result of a group of workers insisting that they be treated fairly, despite the fact that they don't own the means of production. Before globalism, unions had the…
  • The circus is coming to town

    Seth Godin
    3 Mar 2015 | 2:12 am
    Too often, we wait. We wait to get the gig, or to make the complex sale, or to find the approval we seek. Then we decide it's time to get to work and put on our show. The circus doesn't work that way. They don't wait to be called. They show up. They show up and sell tickets. When you transform the order of things, the power shifts. "The circus is going to be here tomorrow, are you going?" That's a very different question than, "are you willing to go out on a limb and book the circus? If you are, we'll come to town..." People respond to forward motion. Auctions are always more exciting than…
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    Greg Verdino's Marketing Blog

  • The Discovery of Water

    Greg Verdino
    12 Feb 2015 | 7:51 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Find and Convert » Optimize This

  • Why Social Fluency Should Be Required in the C-Suite

    Bernie Borges
    11 Feb 2015 | 1:36 pm
    Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all? The post Why Social Fluency Should Be Required in the C-Suite appeared first on Find and Convert.
  • Social Selling Tips from the Pros

    Bernie Borges
    3 Feb 2015 | 3:34 am
    These social selling pros have packed a ton of actionable take-aways in these podcasts. What's your favorite take-away? The post Social Selling Tips from the Pros appeared first on Find and Convert.
  • Our Favorite Marketing Books, Blogs and Podcasts in January

    Carrie Gallagher
    29 Jan 2015 | 10:38 am
    What did you read and listen to in January? The Find and Convert team is revealing our favorite marketing, design, and even fishing blogs in this rundown - I guarantee you'll discover something new in this list! The post Our Favorite Marketing Books, Blogs and Podcasts in January appeared first on Find and Convert.
  • Six Steps to a Successful Inbound Marketing Campaign

    Billie Ginther
    16 Jan 2015 | 7:12 am
    Every marketer wants to maximize their success rates. The rewards that will be gained from mapping out the 3-dimensional aspects of an omnichannel campaign strategy will outweigh the investment time in research, strategy planning and execution details. The post Six Steps to a Successful Inbound Marketing Campaign appeared first on Find and Convert.
  • Marketing Lessons Learned in 2014

    Bernie Borges
    21 Dec 2014 | 8:21 pm
    The modern B2B buyer doesn't have patience for content that isn't hyper relevant. The marketing lessons in 2014 point to the need to deliver hyper relevant content in the moment to the buyer in 2015. The post Marketing Lessons Learned in 2014 appeared first on Find and Convert.
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    solar news HubSpot

  • Solar Energy; The Real Facts

    2 Mar 2015 | 2:08 am
    Most power plants in the United States and around the world are using fossil fuels to generate electricity and operate. Fossil fuels has-been used as an energy source while the man has learned to generate power. Fossil fuels have been-around for ages and when man started using this energy nobody but the consequences. Fossil fuels will run out and be a shortage of it in the near future. This scarcity of fossil fuels will affect our industries ict live and several newspapers. Today we see some of theses comments and concerns, awards to fossil fuels are increasing and electricity is more…
  • The Cost Of Solar Energy

    1 Mar 2015 | 2:09 am
    Solar energy is a natural source of energy that comes directly from the sun. When solar energy hits the earth it spreads over the surface of the earth and provides heat evenly. If you could capture the sun’s rays in a particular area over a long period of time that will provide enough heat for the night or on cloudy days. Learn where to find solar energy can help you get started today. Solar energy costs nothing, since it comes from the sun. The font you choose may cost a bit, but in the long term, should be your only expense, unlike gas or oil heaters to keep paying for each month in…
  • The Benefits of Solar Energy

    28 Feb 2015 | 2:53 am
    The use of solar energy or energy from sunlight has many advantages. Let’s take a closer look at each of them. • Solar energy saves money. In 2006, we saw the highest jump in residential electricity rates. In some regions, increased to 60% was observed. Many experts agree that the trend will continue in the coming years. This means you have to pay more money to support their monthly electricity consumption. But if it produces its own energy, you can avoid paying the high cost of energy – especially now that energy prices are very unstable. On a larger scale, if American…
  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
 
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    Occam's Razor by Avinash Kaushik

  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
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    SuccessWorks

  • [Updated] 35+ Books and Blogs All Web Writers Should Read

    Heather Lloyd-Martin
    4 Mar 2015 | 8:30 pm
    Starting your SEO copywriting career? Check out these great resources! Want to brush up on your online copywriting skills? Recently, someone asked if I could send them some “must read” Web writing resources. By the time I was done, I had a very long list (27 to be exact.) That was back in 2012. Since then, I’ve stumbled across some great new resources. Many of them were suggested in the LinkedIn SEO Copywriting group and on Twitter (thank you!) If you’re in the copywriting business – or just want to learn more about the wild world of copywriting, SEO/social and…
  • [Updated] How to Write a Title That Gets Clicks

    Heather Lloyd-Martin
    25 Feb 2015 | 8:30 pm
    Here’s how to make your search listing stand out! I feel a rant coming on. Recently, I stumbled across an old “how to write Titles” post. In it, the author discussed how her preferred method of Title creation was to separate the keywords with pipes. So, a Title would read like: keyword | here’s another keyword | yet another keyword Before I start my rant, I need to get a few things out of the way first: The article I mentioned is from 2012. Although it’s still a very popular article, it’s an older resource. I have the utmost respect for the author. My…
  • How To Do A Content Audit (And Why It’s Worth It!)

    Heather Lloyd-Martin
    18 Feb 2015 | 9:30 pm
    Does your content look a little…outdated? Imagine if you had to use your old high school photo for your business headshot. Remember that perm you spent hours teasing (and Aqua Net-ting?) Your super-big hair would be showcased on your LinkedIn profile. That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page. (I can see you cringing at the thought.) Although we’d never throw an old picture of us online, we routinely keep old, bad content on our sites. You know, those…
  • It’s never going to be perfect

    Heather Lloyd-Martin
    11 Feb 2015 | 9:30 pm
    A friend accosted me first thing in the morning… “I’m stuck. I wrote 100 versions of my headline and I hate them all. I hate my copy. I’ve been working on this for four months. I don’t know what to do.” My friend was freaking out. This wasn’t a “I just need to get this out with someone who understands” thing. This was a pure panic moment for him. (And thank goodness that I had some coffee first so I could intelligently help him.) We’ve all been there. For instance, how many times have you spent hours revising an important email? Or…
  • 4 Ways SEO Copywriters Can Increase Their Income – Fast!

    Heather Lloyd-Martin
    4 Feb 2015 | 11:50 pm
    Do you want to build additional profit centers for your SEO writing business? Why not up your game and help companies with the strategic side of SEO copywriting? You’ve probably found that many clients are looking for more than “just a writer.” Maybe that’s because they’re not sure what content they should produce. Or perhaps the internal writing team is new to SEO and they don’t have a content plan. That’s where you’d come in. Companies like these need an SEO content strategist. Strategists comb through the client’s site to…
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    Tippingpoint Labs | A content marketing agency | Boston, MA

  • When in-house agencies should outsource video

    Rebecca Garnick Ast
    6 Mar 2015 | 8:29 am
    Small and mid-sized in-house agencies often find themselves asking their staffs to work on projects outside of their areas of expertise. They might ask the internal public relations associate to “try” creating content for social media engagement, or to have the Photoshop designer “try” to create highly complex video graphics, or to have the copywriter “try” to write a script for an important video meant to be shared with loyal customers. The challenge with this approach is that many of these disciplines are specialized. And although current team members are…
  • Traffic does not matter. Stop counting it.

    Rebecca Garnick Ast
    7 Jan 2015 | 12:18 pm
    It is so easy to get caught up in traffic numbers. We all want to know how many people are visiting our sites and platforms. But what really matters is sales. Traffic is only as relevant as the people you’re attracting. That means visitors who are interested in your product and therefore more likely to engage and purchase. 100 highly engaged visitors are more valuable than 1000 browsing ones.Below is a very true case study that proves how little traffic matters. Quality of Traffic Trumps Quantity of Traffic A few years ago we tried something bold. We recommended to our client that they…
  • In-House Agencies: Techniques for Effective Content Marketing

    Rebecca Garnick Ast
    20 Mar 2013 | 9:20 am
    Nine out of 10 marketing professionals use content marketing. According to Content Marketing Institute, most marketers also plan to increase their content marketing investment within the next 12 months. However, only a third of marketers feel their content marketing efforts are effective, and only 5% of those surveyed by CMI have a content marketing strategy. Therein lies the problem. Is your organization lacking organization when it comes to content marketing? Tippingpoint Labs teaches techniques to help your team become more effective at creating the right strategy and execution plans for…
  • Hearsay: CNN Money with Predictions for Social Networks

    Rebecca Garnick Ast
    14 Jan 2013 | 6:31 am
    Last week, CNNMoney posted an article entitled: 7 social networks to watch in 2013. What struck me about these new networks is they all seemed to answer one of three needs: I need to communicate with a lot of people. I need to make money for my efforts. I need to say/share more. Do we all have a desire now to communicate more freely with strangers in a more verbose manner with the hope of making money from the interactions? Is there an app that could combine all these needs? Come together Many of us, ahem, have played the game “hot or not,” in which we quickly view a photo of a…
  • Hearsay: Great Content Principles for Brands to Follow

    Rebecca Garnick Ast
    8 Jan 2013 | 7:13 am
    I was sent an article, written by Jesse Stanchak, that paraphrases (there’s that word again) Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. Monty has spent the last four years as Global Digital & Multimedia Communications Manager at Ford (a Gold Sponsor of NMX). The article, and presumably Monty’s presentation, shares 4 principles about developing a good branded content strategy. I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs. 1. “Let fans tell your…
 
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    Convince and Convert Blog: Social Media Strategy and Social Media Consulting

  • How to Own Your Blogger Outreach Process

    Kristen Matthews
    24 Feb 2015 | 5:00 am
    At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. This week, I’ve asked fellow marketers to share the innovative strategies and tips they have accumulated from their own blogger outreach experience. To round out my perspective and provide a blogger outreach view from an agency…
  • The 15 Steps to Make a Great Podcast

    Jay Baer
    24 Feb 2015 | 4:00 am
    I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros, Content Pros, and Jay Today). Feedback and reaction were so strong, I decided to expand and enhance the piece, and turn it into a downloadable Slideshare presentation: How to produce a podcast in 15 steps from Convince and Convert How to produce a podcast in 15 steps from Jay Baer Podcast Listening Continues to Increase Even since we put this presentation together, Edison Research released new data that shows monthly podcast listening in the United States has gone…
  • Your 16-Point Content Publishing Checklist

    Arnie Kuenn
    23 Feb 2015 | 5:00 am
    I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does your title have the power to entice a reader to click through? Generate multiple ideas for…
  • How Social Media Examiner Became the Biggest Site in Social

    Jay Baer
    23 Feb 2015 | 4:00 am
    Tweetable MomentsFollowing your passion without having a strong business model is very costly and could sink you.Mike_StelznerTweet This From his blog, to his podcast, to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner, CEO/Founder of Social Media Examiner, is a leading voice on all things social media. His blog alone has about 10 million people a year visiting and 340,000 email subscribers who get an email from him every day. And his success is all due to the social media game of him and his team: “Our vision for the company…
  • 5 Ingredients of Effective Lead Nurturing

    Ellen Gomes
    20 Feb 2015 | 5:00 am
    Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). But how do you make sure your lead nurturing efforts…
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    Blog

  • 3 Digital Marketing Trends You're Not Talking About—But Should Be

    6 Mar 2015 | 4:51 am
    This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices. At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea. In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual…
  • The Inbound Marketer’s Comprehensive Event Checklist

    26 Feb 2015 | 5:08 am
    In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.
  • Why Influencer Marketing Is Essential To Your Content Marketing Strategy

    24 Feb 2015 | 5:39 am
    The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn. In the last 10 years, the vast majority of businesses have adopted content marketing strategies to attract, inspire and educate their customers. Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike.  
  • Brandscaping with Puppies: Unleash the Power of Unique Partnerships

    19 Feb 2015 | 4:07 am
    How much would you love for your workday to be interrupted by puppies? That’s exactly what happened on Wednesday, January 28 at PR 20/20. Allie Gottlieb (@alliegott), associate consultant, got an email from Uber (@Uber) announcing that puppies were being driven around to visit businesses. Well, that was it. After getting Paul’s (@PaulRoetzer) okay (his exact words were “…as long as I don’t have to clean anything up”), Allie was on a mission. Finally, she was able to get through to Uber and schedule a time (the puppies were hugely popular). You can imagine our excitement…
  • How Google, Salesforce and HubSpot Built Successful Partner Programs

    17 Feb 2015 | 12:17 pm
    What do Google, Salesforce and HubSpot have in common? They’ve realized that partner programs are a powerful way to catalyze reach, sales and loyalty.
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    Social Media Explorer

  • #TBT: A Brand And Person Offer The Same Post With Very Different Results

    Jason Falls
    5 Mar 2015 | 3:00 am
    #TBT: This post was originally published on April 28, 2014. And we believe it still holds very true. My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years. Sorry. They don’t call me an “instigator” for nothing, I guess. While the recent news that Facebook will allegedly be dialing down organic reach for brand page content certainly inspired my thinking, this goes well beyond…
  • Can Social Marketers Learn Anything from NASCAR?

    Matt Hollowell
    4 Mar 2015 | 3:00 am
    Admission time: I’m a NASCAR fan. If you met me in the coffee shop, it wouldn’t be your first guess, but it’s true. I record every race and watch every lap. *whew* Feels good to get that off of my chest. But why am I getting that out in the open? Because I think there are important lessons we marketers can learn from the sport. Wait, brands learn from NASCAR? Unless your fans are spending hours of their time with your brand/content, and truly enjoying it, yup. Lesson #1: It’s Exciting I have run an embarrassingly large number of social properties over the past several years, often…
  • 7 Key Attributes for Working Outside of the Box

    Suzanne Coblentz
    3 Mar 2015 | 3:00 am
    Most traditional organizations are not setup to foster independent action or even collaboration. Teams, hierarchies, and silos can inhibit employees from realizing their full potential. There are often legacy systems and a labyrinth of company processes, which can prevent teams from working together. I am very thankful that here at SME Digital things work differently than most consultancies or agencies. For starters, our entire team works virtually, and we see each other (in person) only a couple of times a year. Also, we lack set work hours and don’t even have a vacation/PTO…
  • 9 reasons your social recruiting strategy sucks

    Tracey Parsons
    2 Mar 2015 | 3:00 am
    Author’s note: I am cold and tired of winter. This post is particularly cranky Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed in this time. Social media is such a huge missed opportunity for recruiting. With over a billion people using social tools, the chances are really solid that your purple squirrel is out there and they are using one of the many social channels. You continue to post and pray The number of times I…
  • Google Analytics: How to Define Goal Conversions

    Morgan Lucas
    27 Feb 2015 | 3:00 am
    Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity in it. Are you getting the most you can out of Google Analytics? In order to determine the effectiveness of your digital presence or advertising campaign, a strong understanding of goal conversions in Google Analytics is crucial. The primary objective in digital marketing is to lead users toward your conversion points. So this takes us back to our initial point,…
 
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    TheContentWrangler.com

  • “What Software Do We Need?” Is The Wrong First Question

    Scott Abel
    3 Mar 2015 | 1:53 pm
    Scott AbelBy Scott Abel, The Content Wrangler As a content strategy consultant, I’m often called upon by brands seeking to find ways to solve complex content challenges. Far too often, they start off their quest for a solution by asking the wrong first question: “What software do we need?” This is the wrong first question for a wide variety of reasons. The most important reason is that software products are tools, not content solutions, no matter what software company marketing mavens would like you to believe. Tools help content professionals solve content challenges and…
  • [Slide Deck] How To Use Neuroscience To Create Memorable Presentations

    Scott Abel
    18 Dec 2014 | 11:50 am
    Did you know that audiences forget 90% of what you present? That is significant. To make matters worse, the 10% people remember differs between members of your audience. So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Take a peek at this slide deck, part of a presentation by neuroscience maven Dr. Carmen Simon of RexiMedia to discover how you can begin to apply principles from cognitive neuroscience…
  • [Slide Deck] Clear and Simple: Lower Your Content Costs with Global English

    Scott Abel
    10 Dec 2014 | 6:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Matthew Kaul and Greg Adams of AdamsKaul.com. In this webinar, Matt and Greg explain what Global English is and who it benefits. The duo will also introduce you to some Global English techniques that you can implement immediately. And, they examine several case studies of companies who have implemented Global English—and have experienced dramatic results. Slide deck: Clear and…
  • [Slide Deck] The ROI of Intelligent Content

    Scott Abel
    9 Dec 2014 | 6:30 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Mark Lewis, Quark. You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality. In this session, Mark Lewis discusses…
  • [Slide Deck] The Future of Technical Communication is Marketing

    Scott Abel
    8 Dec 2014 | 6:00 am
    If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Scott Abel, The Content Wrangler. Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don’t look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor…
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    Rex Hammock's RexBlog.com

  • About Wired.com’s New Page-Takeover Ad-Friendly Design

    Rex Hammock
    2 Mar 2015 | 10:05 am
    My first post about a “homepage takeover” ad was seven years ago when the Wall Street Journal (WSJ.com) and the New York Times (NYTimes.com) sites ran what I thought then (and still do) was a brilliant ad. (But I didn’t know the technique had a name like “homepage takeover.”) I couldn’t believe what I was seeing, however, as the ad didn’t just take over the page, it mingled with the page — demonstrating some witty interplay with the 2008-era conventions of a news website. While not as witty as the Apple example that interplayed with the web…
  • Modern Family’s ‘Connection Lost’ Episode as Allegory

    Rex Hammock
    26 Feb 2015 | 8:13 am
    No doubt, there are hundreds of posts this morning in which bloggers are trying to explain the top 10 this or that’s about the episode of Modern Family that aired last night (“Connection Lost,” Season 6, Episode 16). For that reason, I haven’t read any blog posts regarding the show. If this sounds like I’m borrowing the observation of others, I’m actually not (this time, at least). I did read one review and it was insightful (unlike this post, perhaps). It’s written by Gwen Ihnat at AV Club. She calls the episode, “A gimmicky but successful…
  • Some Pinterest Users are Learning the Price of Free

    Rex Hammock
    14 Feb 2015 | 5:30 pm
    Almost three years ago, to the day, I blogged about Pinterest users (and users of other social media platforms) understanding the reality that if you use a platform controlled by someone else, you are a hamster in their cage (a metaphor I first learned from Dave Winer). The post I wrote three years ago, “Just Because You Can Make Money From Something, Doesn’t Mean You Should, and Other Rules of the Web,” was about Pinterest being accused of “skimming links” — the practice of finding links on their platform  that go to ecommerce sites and converting those…
  • David Carr, Appreciation from a Blogger and Fan

    Rex Hammock
    13 Feb 2015 | 8:18 am
    This morning, there are countless remembrances of New York Times columnist David Carr, who died suddenly last night in Manhattan. Most are from the journalists with whom he worked, befriended and inspired. While David Carr and I share a few professional friends and acquaintances, besides a couple of brief chats at SXSW functions or media conferences in New York (the kind that all blur together), I never knew him, knew him. But this morning, I find myself feeling like I did know him in a way that long-ago bloggers (before we were told by experts that blogs were supposed to have a business…
  • A Couple of Grammy Day Nashville Music Stories You May Not Know

    Rex Hammock
    8 Feb 2015 | 7:19 am
    First, from Nashville’s public radio station, WPLN-FM, a story about United Record Pressing, LLC, the largest vinyl record-pressing plant in the country. “(We) account for about 30 to 40 percent of all vinyl records out there in stores,” says Jay Millar, United’s head of marketing, Quote: “United manufactures up to 40,000 records a day. Demand is so high that if you’re not already a customer, they won’t even take your order — at least until a second plant opens later this year. “So how does a record get made? It starts with the groove.” (Continue…
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    Article Writing & Marketing Insights - EzineArticles Blog

  • Article Writing and Branding: Best Practices When Discussing a Brand

    Courtney, Member Support Manager
    3 Mar 2015 | 8:46 am
    Follow These Guidelines to Deliver Brand-Specific Content! Do you write product reviews or discuss brands in your articles? If you do, it’s key the content is EXCLUSIVE to the brand that’s mentioned. Why? If a person searches for information about a certain brand and they come across generic content that could apply to multiple brands, the reader is left with a poor experience. For the author, it means they won’t find value in your content or click through to your link. For that reason, it’s crucial your content is high quality, informative and specific to all brands that are…
  • Top Tips for Authors to Boost Productivity

    Courtney, Member Support Manager
    20 Feb 2015 | 8:46 am
    Are You Being Fast AND Productive or Just Fast? When someone asks if you’re being as productive as you can as an Expert Author, you may be quick to answer, “of course!” However, if you really analyze your situation and think about your daily routine, it’s likely you’ll find areas that can be tweaked to increase your productivity level. Many times we don’t realize how much time we waste because of distractions, disorganization, or lack of direction. Though we may feel as if we’re working at a fast pace, it’s possible we’re holding ourselves back by losing our focus along the…
  • EzineArticles Answers Your Questions

    Courtney, Member Support Manager
    10 Feb 2015 | 9:15 am
    You Asked and We Have Answers! Two weeks ago we asked for your questions regarding the article writing process, content marketing, grammar, or anything else on your mind. Why? … Because we believe it’s important to keep an open line of communication. We want to ensure you have the BEST user experience and make the MOST of your article writing efforts. In addition, your questions give us ideas for future blog posts. After all, we want to write about topics our readers will find helpful and informative! With that said, here are the questions asked by you and the answers from the…
  • Top 10 Ways for Authors to Stand Out in Their Niche

    Courtney, Member Support Manager
    3 Feb 2015 | 7:15 am
    I Just Want to Be Noticed! Is it Really That Difficult? Does it seem like the pool of aggressive, talented authors increases by the day, and the need for quality content has never been greater? Today, the most successful authors go to extraordinary lengths to gain more readers and outlast the competition. Endless new marketing tactics and strategies are being attempted at a steady pace, with authors hoping somethingwill stick with audiences. If there are so many ways to get noticed in your niche, is it really that hard to be unique? Take a moment to read our top 10 ways you can stand out as…
  • EzineArticles Asks: How Can We Help?

    Courtney, Member Support Manager
    23 Jan 2015 | 7:05 am
    Send Us a Question and We’ll Blog About It! Many of the EzineArticles blog post ideas are generated by our Editorial and Member Support Teams based on areas we see authors could use additional assistance or extra motivation. While we believe the EzineArticles Blog has become a treasure trove of valuable information for article writers and content marketers alike, we’re wondering what topics deserve more attention. For that reason, we would like to give YOU the opportunity to ask questions for us to answer in an upcoming blog! Take a moment and think: … Are you feeling stuck in your…
 
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    Pybop: Exceptional Web Content for Exceptional Businesses

  • Achieving Content Strategy Balance

    Shelly Bowen
    16 Feb 2015 | 3:58 pm
    Think about who reads, watches and interacts with all your content. Lots of kinds of people, right? You likely have more than one audience type that you’d like to reach. Consumers, investors, and partners, for example, may be your most important visitors, but consumers are most important. If the others went away, it might be […] The post Achieving Content Strategy Balance appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • It’s Not Just the Story, It’s the Delivery

    Shelly Bowen
    9 Feb 2015 | 4:49 pm
    Have you ever been caught up in a really good story, but then realize it’s got a lot of plot holes? Or on the flip side, have you ever read, listened to, or watched a really good story, and you really want to remember it, but you’re just having a hard time paying any attention? […] The post It’s Not Just the Story, It’s the Delivery appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • The Secret to Our Successes

    Shelly Bowen
    7 Jan 2015 | 3:27 pm
    We’ve been looking back on 2014 — a great year — and trying to figure out what we did differently to make it so rewarding. What did all the most successful content strategy projects have in common? Two things spring to mind: MOMENTUM: The best projects had tight schedules. We were able to prioritize what […] The post The Secret to Our Successes appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • Momentum Is Everything

    Shelly Bowen
    5 Jan 2015 | 1:55 pm
    You’re flying down a hill on your bicycle in high gear, the wind in your face, and you see a left turn up ahead, and you know there’s an uphill climb just beyond the turn, and you make the turn fast and steady, then downshift to keep up the momentum and speed … but then […] The post Momentum Is Everything appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
  • 2015 Content Strategy Conferences

    Shelly Bowen
    10 Dec 2014 | 11:04 am
    With a new year, it’s time to get new ideas for content strategy! Go forth and gather them from the following popular 2015 content strategy conferences and others — like marketing, mobile, website, and design conferences — that content strategists should go to, you know, to be well-rounded. 2015 Content Strategy Conferences + January 2015 […] The post 2015 Content Strategy Conferences appeared first on Pybop: Exceptional Content Strategy & Brand Storytelling.
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    Cheap Jordans Online

  • Hail To The King of Sneakers: Michael Jordan

    steve
    28 Feb 2015 | 7:51 am
    Cheap Jordans Online Cheap Jordans Online - You can now cheap jordans online with us, just find the best Sport Shoes and get it from the official website online, easy an fast don't forget cheap jordan nowThis is a book that was published in 2011 and features an estimated 23 pages. It is a book about Jordan XI Concord Sneakers. Hail to The King of Sneakers: Michael Jordan is a work of cross non-fiction / fiction that has the history of sneakers (which cause shoppers to stampede), large crowds to go in a frenzy, security and retail managers to use pepper spray to gain control and others. …
  • Nike Men’s Air Jordan Retro 10 basketball Shoes

    steve
    23 Feb 2015 | 11:21 am
    Cheap Jordans Online Cheap Jordans Online - You can now cheap jordans online with us, just find the best Sport Shoes and get it from the official website online, easy an fast don't forget cheap jordan nowThese shoes, also known as ‘bobcats’, are available in a number of colors which include infrared-black and cool grey. Unlike other shoes from the same label, these Nike Men’s Air Jordan Retro 10 basketball Shoes are made using mesh and synthetic. They have a rubber sole and suede insert together with a full leather upper. The shoes also have lines that crisscross from left to right…
  • Nike Jordan Kids Air Jordan 4 Retro Basketball Shoe

    steve
    20 Feb 2015 | 3:38 am
    Cheap Jordans Online Cheap Jordans Online - You can now cheap jordans online with us, just find the best Sport Shoes and get it from the official website online, easy an fast don't forget cheap jordan nowThe Air Jordan 4 Retro BG Basketball Nike Air Shoe for kids is quite amazing. The features may be the reason it retails slightly higher than other shoes of the same level. It is available in midnight navy, legend blue and white. Obviously other options are available upon special order. The Nike Jordan Kids Air Jordan 4 Retro Basketball Shoe is made using leather and synthetic. It has a…
  • The Jordan Pre-School 13 Retro BP

    steve
    18 Feb 2015 | 8:48 am
    Cheap Jordans Online Cheap Jordans Online - You can now cheap jordans online with us, just find the best Sport Shoes and get it from the official website online, easy an fast don't forget cheap jordan nowThe Jordan Pre-School 13 Retro BP is available in various colors such as black, cement grey, true red and white. It is one of the more popular sports shoes in the market and they’re cheap Jordans as they retails around $90 – $132. The most common color available is white, though there are several other colors to choose from. It is made using 100% leather making it quite durable.
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    Jeff Korhan

  • Subscription Relationships: How to Build Sustainable Business Value

    Jeff Korhan
    6 Mar 2015 | 7:12 am
    Listen to the Episode Below (0:32:01) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 31 of This Old New Business weekly business podcast with Jeff Korhan. Our guest this week is John Warrillow. If you don’t know John you will want to get to know his work because it will change how you think about your business, your industry, and most important, your customer. It should not be surprising to learn that building a more valuable business involves giving your customer what they…
  • Content Warfare: Writing a Marketing Anthem

    Jeff Korhan
    27 Feb 2015 | 3:31 pm
    Listen to the Episode Below (0:40:16) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 30 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome Ryan Hanley back as our first repeat guest. If you have considered writing a book, you’ll be interested in learning the unique approach Ryan used to self-publish Content Warfare, his first book. There’s more. You’ll learn Ryan’s storytelling process and how to use it to change…
  • Human Content Curation: How It Builds Your Business Brand

    Jeff Korhan
    23 Feb 2015 | 1:26 am
    In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of is using human curation to give your audience more of what it has come to expect from your business. Every business has its limits. Therefore, even major media outlets are practicing this. For example, USA Today online tends to report the mainstream…
  • Podcasting for Events: How to Create Valuable Content and Networking

    Jeff Korhan
    20 Feb 2015 | 1:43 am
    Listen to the Episode Below (0:42:18) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan. Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now that podcasting is cool again, it’s interesting to learn how the pros have managed and evolved with their shows over time. As a professional speaker, Craig Price learned from the…
  • How to Go The Distance with Your Content Marketing

    Jeff Korhan
    16 Feb 2015 | 6:21 am
    Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing. In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it. Take Your Content Up, Down and…
 
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    Content Mastery Guide

  • Time-Strapped? Here’s How to Keep Blogging

    Linda Dessau
    27 Feb 2015 | 5:45 am
    If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter. Blogging helps you gain trust with your audience by sharing free, helpful information. Yet for many business owners, it seems impossible to make time for one more thing. In Linda’s latest guest post at SteamFeed, she offers five time-saving blogging tips that will help you: Generate new blog post ideas Get those ideas into writing Make the best use of the time you have Re-use content you’ve already written Bring more people into the blogging process…
  • Five Daily Business Blogging Habits to Improve Your Productivity

    Linda Dessau
    24 Feb 2015 | 6:21 am
    © grounder – Fotolia.com “I only write when inspiration strikes. Fortunately it strikes at nine every morning.” – William Faulkner Four years ago I wrote about the power of a daily blogging habit, and how that doesn’t mean posting every day (which is neither appropriate nor realistic for most small business owners). As I explained, “A daily blogging habit is a commitment to devote time to your blog. It means that no matter what day it is, you have at least one blog post that you’re working through the stages of the writing process.” My own daily blogging habit has…
  • The Accidental Blog Post – How to Free Your Trapped Blog Content

    Linda Dessau
    17 Feb 2015 | 8:43 am
    © learchitecto – Fotolia.com Charlie Gilkey shared a great concept with our BOOST coaching group the other week. He talked about how all business owners have a gold mine of “trapped content” – things we’ve already written for other purposes, then forgot about or left behind. “How many times,” he asked us, “Have you answered a question in private that you could have answered in public?” I liked the concept so much I used it as one of my five blogging tips for time-strapped business owners in an upcoming guest post for SteamFeed. I honed in on email, since that’s one of…
  • Blog Post Promotion on Social Media – Five Key Ingredients

    Linda Dessau
    9 Feb 2015 | 11:12 am
    © Oleg Zhukov – Fotolia.com Sadly, readers probably aren’t visiting your blog several times a day to check for something new. You can use email to reach your audience, but what about those people who haven’t subscribed? Or those who haven’t yet discovered you? Social media may be your answer. People are always searching for and sharing content that answers a question, solves a problem, or provides a few minutes of welcome distraction. When someone finds, reads and shares your post, this can create or deepen a trusting relationship with that reader. As long as your blog has a…
  • Ease Blogger’s Block With Mental Rehearsal

    Linda Dessau
    3 Feb 2015 | 11:45 am
    © beornbjorn – Fotolia.com Have you ever found yourself staring at a computer screen, with your eyebrows scrunched together and your muscles all tensed up because you must finish this blog post today? It’s time to step away from the computer! We know that mental rehearsal improves performance for athletes and musicians and that mental exercise can advance recovery and functioning during rehabilitation. Can we use this same concept in the blog writing process? In my experience, we can! Let’s call it mental blogging. The gift of mental blogging is that it takes you out of a stressful…
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    SchneiderB.com

  • Productivity is Never an Accident

    Brendan Schneider
    28 Feb 2015 | 1:00 am
    How much time do you think about organization or time-management? I actually think about it all the time, seriously! I’m busy, you’re busy, and tasks aren’t being taking away from us. Quite the opposite, I keep adding projects and tasks and I am being expected, and expect myself, to complete more. I think that leaves me with two choices: 1. Become overwhelmed and don’t get done what I need to get done or, 2. Get better at managing my time, prioritize my tasks, accomplish more, and get stuff done. I pick #2. I believe that being organized and being able to manage your…
  • The Return of the Weekend Update 2.0

    Brendan Schneider
    21 Feb 2015 | 1:00 am
    I’ve realized that I’ve gotten more curious the older I’ve become – signs of this are all around my life. I’m currently reading three different books: Seven Wonders Book 1: The Colossus Rises – A book that my son is reading for Battle of the Books and I wanted to read along with him. Who – I’ve become intrigued with the hiring process and how important it is in any organization – especially schools. Think and Grow Rich: The Original 1937 Edition – A book I’ve heard A LOT about over the years and figured it was time to see…
  • 4 Ways to Gain Followers for Your School on Instagram

    Brendan Schneider
    2 Feb 2015 | 3:00 am
    This post originally appeared on the npEngage blog from Blackbaud. The social media channel I’m most excited about using this school year is Instagram. Why? Because in just a little over five months we’ve already doubled our following! Even though we’ve had an Instagram account for over two years, we only became serious with our Instagram strategy last spring and have seen a rapid growth in engagement from students and local brands. While simply increasing our followers isn’t the only goal of our social media efforts, it is important to us that we build an audience that’s…
  • 19 Online Tools I Can’t Live Without

    Brendan Schneider
    26 Jan 2015 | 1:00 am
    My father-in-law is a general contractor. Over the years he has been paid to complete different tasks – from building an entire house to hanging a picture in someone’s home. During two summers while I was in college he hired me to work for him and I quickly realized two things: 1. I’m not that handy, and 2. Having the correct tool for the job is the difference between being a good general contractor or a great general contractor. Using the correct tool will lead to success while selecting the wrong tool will make your life miserable. (Click to Tweet) I’ve carried…
  • Top 10 Blog Posts of 2014

    schneiderb
    8 Dec 2014 | 3:00 am
    The end of the year is traditionally a time to look back and reflect. One way to reflect is to evaluate what has worked and what hasn’t worked with regard to blog posts. I was recently checking my Google Analytics and thought I would share my Top 10 Blog Posts of 2014. 1. How to Start Using Twitter For Your School 2. Parent’s Guide and Tutorial for Twitter 3. New Messaging Apps You Want To Be Aware Of (Guest Post by Chris Syme) 4. The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings 5. 21 Ways Independent Schools Can Use Twitter 6. 7 Reasons Why iLove…
 
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    Content Marketing Blog

  • Successful Content Marketing is Not Magic: 3 Steps to Real Results

    Molly Bruno
    4 Mar 2015 | 5:30 am
    Instant gratification can be nice. Who doesn’t love to binge-watch their favorite Netflix series exactly when they want? While more things adapt to our must-have-right-now lifestyle, there is a downside to getting what we want on-demand. As we learned very early in life, working to earn something can provide a more profound reward. So, how does delayed gratification apply to content marketing?
  • How One Blog Post on LinkedIn Revitalized Our Content Marketing Agency

    Chris Hawkins
    27 Feb 2015 | 10:24 am
    Last year, Google nearly drowned our agency. A few months later LinkedIn helped us gain back some vital momentum through one blog post. Here’s what happened.
  • Developing an Influencer Marketing Strategy for Your B2B Company

    Debboe Williams
    23 Feb 2015 | 4:30 am
    The idea of connecting with influential people in your community, whether for business or personal, is certainly nothing new.  The Ancient Romans lived by a ruling class of prominent families. If you wanted your business to survive, the support of these influencers was essential.
  • What to Look for in an Inbound Marketing Agency

    Justin Lambert
    18 Feb 2015 | 5:30 am
    A recent article in Contently's Content Strategist caught my attention. It's called “10 Questions You Should Ask Your Next Content Marketing Partner,” and the questions listed are all important ones for potential collaborators to consider.
  • Inbound Marketing Tools to Help You Turn Leads into Sales

    Robert Cordray
    13 Feb 2015 | 5:30 am
    Marketing begins by successfully creating a consumer awareness of your product or service in the mind of an ideal prospect or lead. By doing this, you position your company to achieve an online buying experience.
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    Anne Janzer

  • Why Customer Success is Marketing’s New Best Friend (or Should Be)

    Anne Janzer
    4 Mar 2015 | 12:30 pm
    Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses are building teams dedicated to the “customer success” function. Searching for Customer Success jobs on Glassdoor today delivers more than half a million results. If you’re in marketing, take a break from making infographics and plotting lead generation campaigns to…
  • The Automatic Customer: A Book Review

    Anne Janzer
    25 Feb 2015 | 11:03 am
    Have you ever heard of the Blue Car Syndrome? It’s the non-scientific name for what happens when you buy a blue car, then start seeing blue cars everywhere. I’ve been experiencing the effect lately when it comes to subscription businesses. While working on a book about the implications of subscription models on marketing, I started seeing subscriptions everywhere. My Safeway club card? That’s a subscription paid with data. Amazon Prime? Subscription. Insurance policies? Check. The more I thought about them, the more variations I found on the subscription model. John Warrillow…
  • Marketing for the Perpetual Sale

    Anne Janzer
    18 Feb 2015 | 10:00 am
    What do socks, industrial chemicals, and Emmy-award winning television programming have in common? They’re all available by subscription. Foot Cardigan (among several subscription sock contenders), Dow Chemical, and Netflix are all rocking the subscription model. Subscriptions are working their way into many industries as businesses realize the financial benefits of recurring revenue streams. Some subscriptions replace traditional business models, such as cloud computing eating into packaged software sales. Subscriptions also complement or enhance existing models. Amazon Prime is highly…
  • Marketing and the Subscription Customer

    Anne Janzer
    30 Jan 2015 | 9:51 am
    Subscriptions aren’t just for magazines anymore. Technology companies, retail businesses, industrial services and suppliers, and countless other companies rely on subscriptions to sell goods and services to customers. Think about it: Amazon AWS is a technology subscription, while Amazon Prime is a content and services subscription that drives retail sales. If any part of your business relies on returning and renewing customers, you’re in the subscription business. Because business success depends on a long-term relationship with the customer, marketing needs to focus on current customers…
  • Why Marketers Should Read The New Rules of Sales and Service

    Anne Janzer
    13 Jan 2015 | 9:39 am
    If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing must-read. Although I read last fall and included the book on my list of marketing books last month, I haven’t reviewed it here yet. Until now. Although the title doesn’t say marketing, I’d suggest you put it on your reading list. Because  sales and…
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    Tips and Tricks to Building a Financial Foundation

  • I’m Broke! How Am I Going To Eat, Pay My Rent, And Keep The Lights On?

    admin
    3 Mar 2015 | 9:22 am
    Hard financial times can fall upon anyone. Perhaps you lost your job, had a medical emergency, or had to pay unexpected bills. Running out of funds can be an incredibly stressful and frightening situation to face. However, your situation is not hopeless. Here are three options to consider when you need help covering the basic necessities: 1. Payday Loans Payday loans, sometimes called cash advances, are an immediate solution. Payday loans are usually loans of less than $500 that are due the next time you receive a paycheck, states the Consumer Financial Protection Bureau. If you need to pay…
  • Tips For Getting The Best Home Loans For Your Situation

    admin
    18 Feb 2015 | 7:51 am
    When you think about of buying a home, you probably envision a large bedroom, beautiful bathroom, plenty of yard space and the beginning of building memories with your family. However, before all of this comes to fruition, you will need to be able to finance this dream. The vast majority of people finance this dream through home loans. If you have never secured a home loan before, you might have a lot of questions and uncertainty. If you’d like to make sure that you understand the process and make the most out of securing the best home loan for your situation, take this information into…
  • Four Tips For Speeding Up The Bail Process

    admin
    30 Jan 2015 | 9:43 am
    If you need the services of a bail bondsman, it goes without saying that you’re not having a good day. But fortunately, there are some steps you can take to make the process go as quickly as possible. Here’s a look at what to do when you need to bail someone out of jail. Tip #1: Stay at home and leave it to the professionals If a friend of family member has been arrested, your first instinct may be to head down to the jail. This isn’t going to do you any good though, because you’re not going to be granted access to where they are. You’ll most likely end up just…
  • Best Ways To Get Emergency Money With No Credit History

    admin
    20 Jan 2015 | 10:52 am
    Emergencies happen. Cars break down; pipes burst. When you need fast cash, to whom do you turn? These tips will help you get the cash you need in the event of an emergency, even if you don’t have a credit history and have no access to traditional credit cards. Cash Advance from Employer Talk to your supervisor to find out if your company has a cash advance program. If you work for a small business, there may be no formal program in place, but many employers will advance money to a trusted long-time employee when asked. In cases like this, it helps to have a good relationship with your…
  • How To Get A Cash Loan With Not-So-Good Credit

    admin
    13 Jan 2015 | 11:21 am
    Obtaining a loan can often be a daunting process that involves loads of paperwork and a pristine credit history. Some borrowers may need money for various reasons, whether it’s a broken down vehicle, medical expenses, or a home improvement project, but they simply don’t have the stellar credit record most lenders require. Fortunately, there are ways you can obtain a cash loan without a squeaky clean credit background. Peer to Peer Lending This new way to give loan applicants options for money has really caught on in recent years. Essentially, lenders are people, instead of banks,…
 
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    Content Science

  • The Top Challenge Content Teams Face? Scaling

    Colleen Jones
    4 Mar 2015 | 11:00 pm
    We’ve crunched the numbers from our latest study, What Makes Content Teams Thrive? The results from 111 participants across a variety of companies and business functions paint a fascinating picture of how content teams strive to thrive despite challenges. What challenges did participants report, exactly? The top 3 were scaling, balancing, and dealing with misunderstandings about content.               These problems, especially 1 and 2, are good ones to have, but they’re problems nonetheless. To gain insight into how content teams are…
  • Getting a Grip on Content Change

    Colleen Jones
    18 Feb 2015 | 11:19 am
    Last summer, I finally did it. I decided to change my tennis serve. That might sound like an easy decision, but it wasn’t. Allow me to give some quick context. The serve is the first shot launched for a tennis point. (When you see Roger Federer throw the ball in the air and smack it, that’s a serve.) If you play tennis, you know that the serve is your most important shot. It’s also the only shot you can control completely, without having to react to your opponent. So, messing with your serve is a big deal. As you know, I’ve been getting back into the swing of…
  • Facing the Dark Side of Influential Web Content

    Colleen Jones
    6 Feb 2015 | 3:27 pm
    If you haven’t been hiding under a rock, you’ve probably heard that Brian Williams lied about coming under enemy fire while reporting from Iraq. (And you’ve seen at least one well-deserved #brianwilliamsmisremembers meme.) The uproar is understandable. Williams abused his credible persona as a news reporter to tell a self-glorifying story that influenced his succession to Tom Brokaw as anchor of NBC Nightly News. Lately, I’ve had a few restless nights thinking about the dark side of influential web content. In fact, I haven’t thought about it this much since…
  • The 4 Es of an Influential (and Intelligent) Content System

    Colleen Jones
    27 Jan 2015 | 6:04 am
    When we are blind to systemic causes of problems, all the solutions we try will likely make matters worse. Esther Derby How can your organization design a smart solution for making your content influential? Think in terms of a system. A collection of one-off content tactics or tricks won’t achieve any BHAG (big hairy audacious goal) and won’t sustain smaller successes over time. And, as Derby points out, those tactics could make your content problems worse. So, as you think about an intelligent system to make your content influence, consider these four elements: empathy,…
  • Strategically Nagging Toward a Content Strategy

    Kevin Howarth
    13 Jan 2015 | 10:11 am
    Carrie Hane Dennison In operation since 1852, the American Society of Civil Engineers (ASCE) boasts over 145,000 members and a prestigious reputation as the nation’s oldest engineering society. That led Carrie Hane Dennison, Director, Web Operations & Strategy, to expect that she would address content strategy right away when she stepped into her role last year. Instead, she uncovered something that many long-standing organizations still often lack—a web presence not quite ready for the web. Shifting gears, Dennison instead began to redesign the website, introduce content strategy and…
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    MoonDog

  • 10 Split Testing Tactics to Get More Customers

    Jon Buscall
    21 Feb 2015 | 5:57 am
    iTunesStitcherRSSTwitter I tend to be quite intuitive when it comes to designing a marketing campaign. I guess a lot of it comes from ten years experience in the industry and knowing pretty much what works and what doesn’t. There comes a point, however, when everything is set up in your campaign that you have to draw a line and make no more changes unless you’re testing and measuring the data. This is typically referred to as split testing. Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the…
  • Dare to Do Different

    Jon Buscall
    14 Feb 2015 | 7:04 am
    iTunesStitcherRSSTwitter I’m growing a bit wary of the so-called marketing gurus out there talking the same tactics. It’s been coming for a while. I listen to a stack of podcasts each week. Sure, some of them are to do with Liverpool FC – #YNWA – but the majority are marketing shows. Admittedly, I love them. But I get a bit bored when the same speakers do the rounds and the same marketing mantra gets rolled out. I rarely hear anyone advocating doing something different. Or daring to challenge established praxis. Now I am not advocating that businesses needing to market…
  • The Secret to Organic Reach for Facebook in 2015

    Ville Edgren
    11 Feb 2015 | 1:09 am
    Organic reach for business pages dropped to between between 2 and 6 percent in 2014, according to Ogilvy. Facebook’s annual revenue was up 58 percent in 2014. Coincidence? According to Facebook themselves though, money has nothing to do with it. They just want to give the people using Facebook only the most relevant content in their newsfeeds. Facebook Money Talks Two to six percent is abysmal for free reach. Building a brand through Facebook has never been more difficult. If you’re on shoestring budget, doubly so. If you have an advertising budget, Facebook can still give you excellent…
  • Digital Magazine Publishing with Holly Scott-Donaldson

    Jon Buscall
    8 Feb 2015 | 8:31 am
    iTunesStitcherRSSTwitter I met a wonderful lady at the UK Podcasting conference back in 2014 whose passion for digital magazine publishing really caught my attention. I must admit I only read one magazine regularly on my iPad, but Holly Scott-Donaldson‘s passion for the platform has really made me sit up and think more about this platform. As marketers and businesses are wising up to the value of content marketing, digital magazines may, along with podcasts, be one of the best ways in which we can break through the content noise. On the show Holly talks about the the life-changing…
  • Talking Marketing & Visibility with Tania Jackson

    Jon Buscall
    1 Feb 2015 | 1:45 pm
    To coincide with the publication of the first episode of the Online Marketing & Communication podcast officially over here at Moondog, and no longer at JontusMedia, I invited Tania Jackson on the show to talk about marketing and visibility. Tania Jackson, Red Idea Tania runs Red Idea, a UK-based digital marketing company. It’s getting incredibly hard to be found online let alone standout and Tania and I discuss the challenges facing smaller businesses. We talk through some of the strategic approaches that we know work and we also turn our eye to last week’s exciting news that…
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    Industrial Marketing Today

  • Why are Manufacturers Still Struggling with Content Marketing?

    Achinta Mitra
    6 Mar 2015 | 7:36 am
    Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [...] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for…
  • Marketing to Engineers is a Big Challenge

    Achinta Mitra
    16 Feb 2015 | 8:16 am
    Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines. You’ve probably [...] The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial…
  • Content Marketing for Manufacturers Must Go Deeper than ToFu

    Achinta Mitra
    26 Jan 2015 | 12:09 pm
    Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Here’s another finding, according to [...] The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Content Marketing for Manufacturers Isn’t Just Publishing More Content

    Achinta Mitra
    9 Jan 2015 | 11:54 am
    Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [...] The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full…
  • Top 12 Industrial Marketing Posts of 2014

    Achinta Mitra
    16 Dec 2014 | 1:52 pm
    It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: What’s Hot and What’s Not in [...] The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
 
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    Nxtbook Media

  • MIA Connections Makes a Huge Impact in Travel Industry

    Joy Beachy
    26 Feb 2015 | 1:13 pm
    The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. We’ve seen YouTube videos from airlines, Facebook posts from trains, and bus companies using apps to make booking the next trip easier.  But most of these efforts focus on engaging customers before or after the act of travel. Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route. Erin Zilis, President and Publisher of HCP / Aboard Publishingrelated in a phone interview that Miami International…
  • Moving Benefits from Paper to Digital to Website

    Joy Beachy
    19 Feb 2015 | 7:24 am
    Communicating benefits to employees is a constant problem for human resource professionals and business owners: the requirements for benefits is in constant flux, as are the compliance rules. Business owners want to remain competitive with their benefits offerings and to make the process of understanding them as easy as possible for new and veteran employees. But, being able to clearly explain benefits, and in a way that’s appealing to new employees, continues to be a challenge. In the past, benefits were spelled out on paper and handed to employees. That would require creating a printed…
  • Flipboard’s Vote of Confidence in Desktop Publishing

    Joy Beachy
    11 Feb 2015 | 2:49 pm
    In July of 2010, the world met the very first “social magazine,” known as Flipboard. Or rather, a select type of readers did.  When Flipboard came to market, it launched as an iPad-app only publication, “inspired by the beauty of print and designed for iPad,” as the original press release read. Since that day, Flipboard’s magazines – now in the range of 15 million – could only be opened through a mobile app, though the publication grew beyond the iPad to include iPhones and Android devices. The interface was made for mobile, and it has thrived. This is what makes…
  • What You Can Learn from PepsiCo’s Super Bowl Strategy

    Joy Beachy
    30 Jan 2015 | 12:54 pm
    Like us, you probably don’t have an extra $4.5 million dollars to blow on a Super Bowl ad this year, and probably that wasn’t even a goal. But for some of the biggest names in the business, creating a commercial for an audience of over 100 million people is the pinnacle of their year, and they have the strategies to match. While you might not be throwing your hat in the ring for any Super Bowl sponsorships any time soon, there are a few things any business can learn from such a big advertising spend. First, some Super Bowl advertisers have gotten wise to building up content and…
  • Follow the Money in Old and New Media Publishing

    Joy Beachy
    29 Jan 2015 | 7:39 am
    You know the adage, that if you want to know one’s motivations or interests, you should follow the money. The thought is as true when you’re discussing politics or business as it is in media, and it’s definitely true in publishing. If you want to know how a publishing company is organizing its values and efforts, or to know which department is rising above and which is lagging behind, follow the money. By following the money, you can pick out the publishers who are still treating their business the old media way: they are the ones who divvy up the marketing and production spend…
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    ContentLEAD

  • Newsletters fuel customer relationships & content results (Video)

    Xavier Holland
    6 Mar 2015 | 1:13 pm
    Hi, I’m Xavier Holland, and this is a small business marketing tip. We’ve been chatting this week about the value of email as a marketing tool. Check out this week’s videos for a quick recap: One of the best uses of this platform is sending out regular newsletters — this way, you can keep your most dedicated readers up to date about everything going on with your company. How often should you send newsletters? How frequently you’ll send them depends on the exact nature of your company and industry, but it’s important to keep it consistent. You want customers…
  • Create downloadable assets to build your contact list (Video)

    Xavier Holland
    5 Mar 2015 | 10:35 am
    Hi, I’m Xavier Holland and this is another small business marketing tip. We spoke earlier this week about the value of using email as a tool to reach customers. There is no substitute for reaching potential customers directly, but how can you get their email addresses in the first place? The best way is for them to offer this information up proactively. Give users valuable content to get contact information Of course, if you want info from a customer, you’re going to have offer something up in return. This is where downloadable assets, such as white papers, are so handy. Visitors…
  • Why partner with a marketing team that’s Google Analytics certified?

    Katelynn Conlon
    4 Mar 2015 | 1:01 pm
    We want to make marketing results as simple as possible for our customers. You have enough on your plate without having to dig through data to try to find answers about how much traffic you’re getting from your website and which blogs are influencing conversions. To help businesses understand how their websites are performing and where they can make strategic improvements, we arm ourselves with the best weapon: Knowledge. Our team strives for 100 percent Google Analytics certification among any team members who work on client’s marketing strategies. Why we think Google Analytics…
  • Email helps small businesses reach customers with content (Video)

    Xavier Holland
    3 Mar 2015 | 12:52 pm
    Hi! I’m Xavier Holland, and this is a small business marketing tip about how to use email to reach your marketing goals. Twitter, Facebook, LinkedIn, Google+, Pinterest — there’s more ways than ever to connect with potential customers. Sometimes, however, the best way to reach out via the internet is one of the very oldest: Email. A Pew Research study found that more than four out of every five Americans use email, and that nearly half do so every day. That means that if you can find your way into your customers’ inboxes, you have a pretty good chance of them seeing…
  • Pinterest advertising is here to help SMBs with social (Video)

    Emily Clark
    2 Mar 2015 | 11:17 am
    Hi, Emily Clark here and I’m back to share with you some exciting news about Pinterest. The platform has finally introduced its paid advertising model , called promoted pins and this type of pinning is likely something you’re going to want to check-out if you’re looking to increase your social media marketing presence on the network. So how do promoted pins work? Well, unfortunately not every business page is instantly given access to them. Visit ads.pinterest.com to see if you are asked to join the “waitlist.” If you aren’t you already have access. If not,…
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    Mary Green

  • Who Are You Talking To?

    mgreencny
    8 Feb 2015 | 5:29 pm
    I have a passion for the Internet, Marketing and Psychology. When I first heard about Inbound Marketing, I got excited. My entire time learning for marketing has set me up for this type of work- I already had years of experience. It’s been a few years now and I’ve worked with countless individuals in the Inbound Marketing world. I’ve come across thousands of blog posts and I’m often left thinking “Who Are You Talking To?”. As far as inbound marketing works, a blog post is written to the persona that is likely to purchase (someday), it’s about a topic…
 
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    HarrisonAmy

  • How to Write Copy so Vivid Your Customer Thinks You’re a Psychic Genius

    Amy Harrison
    6 Mar 2015 | 8:38 am
    Copywriting inspiration can strike at any moment, just look at the absurdly simple technique for persuading undecided customers that came from a simple stroll past a butchers last week. This week we look at how to write copy that connects so deeply with your customer, it spooks them. Makes them feel like you really know them. And not just that you know them, but you know what they need.  Part 1: The little advert that lay in wait This week, inspiration comes from a number of modest adverts that stay quiet, like a covert operation, until the perfect customer comes by. Then they’re…
  • The Absurdly Simple Copywriting Technique That Makes Undecided Customers Say “Yes Please!”

    Amy Harrison
    27 Feb 2015 | 8:55 am
    This post is about butchers shops… …and how to write copy that makes it easy for your customer to say yes to your offer of course. The former without the latter would just be a tale of giblets rather than the valuable copywriting technique you can put to use today.  Now about those butchers. Every day I take a post-lunch walk to mull over the questions and conundrums from the morning’s copywriting. At one point I pass a cluster of local shops: a butchers, greengrocers, craft store, bookshop. I tend to get reflective about local businesses, how I’d like to see them…
  • How Experts Ruin Marketing Copy by Playing “Guess The Silent Song”

    Amy Harrison
    20 Feb 2015 | 8:27 am
    It’s a cruel fate that the expert knowledge that enables you to offer a great service or product to clients could be the very thing stopping people from finding out more about you or buying. Boy it makes me mad. *Shakes fist* Oh wait, I’m not mad with you, none of this is your fault, it’s that fabulous intelligence of yours coupled with the quirks of copywriting that’s doing it. But it doesn’t change the fact that your expertise could be the reason you’re not seeing traction with your marketing copy. Why you’re not getting the leads you want or the…
  • Advert Case Study: A Question-Style Headline You Should NEVER Use

    Amy Harrison
    13 Feb 2015 | 5:08 am
    Delete Blood Cancer is an important charity and people should know about it. Their mission is to: “Provide a suitable donor for every person in need of a blood stem cell donation. Every 20 minutes, someone in the UK is diagnosed with a blood cancer like leukaemia, lymphoma or myeloma. Blood stem cells from a matching donor could cure them and save their lives.” Unfortunately, I almost skipped right over their full page advert in a glossy magazine because the headline was too easy to ignore. In fact, the only reason I did read the article is because my first thought was about…
  • I’m a Cover Girl(?!): “How To Steal The Content Spotlight (When Everyone Has a Microphone)”

    Amy Harrison
    30 Jan 2015 | 9:03 am
    The word on the content street is that businesses are struggling to be heard. Sound familiar? Trying to cut through the clutter / the noise / the competition is one of the biggest frustrations businesses face when they think about creating content. If that’s you, and you’d like some fresh, practical ideas for 2015 to give you a boost, I’ve got just the thing.   As a side note, the fact that I’m on the cover of this beautiful resource, and directing you to the feature article about me (and my tips) does not mean I’m biased. On another side note (I’m…
 
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    ePublishing with Lisa Angelettie

  • How To Add An Author Page At Amazon For Your Pen Name

    Lisa Angelettie
    12 Feb 2015 | 11:10 am
    Author Central allows you to manage up to three Author Pages within a single account. If you write under your real name as well as a pseudonym (pen name), you can manage both Author Pages from the same Author Central account. Here’s how: 1. Log in to Author Central (https://authorcentral.amazon.com). 2. Click the “Books” tab located on the top of the page. 3. Click on the “Add more books” link that appears under “Are we missing a book?” 4. Search for books written by you via title, author, or ISBN. 5. Click “This is my book.” Once Amazon…
  • How To Launch Kindle Previewer On Mac OSX 10.8 and Above

    Lisa Angelettie
    8 Feb 2015 | 3:52 pm
    Kindle Publishing Tips Series A lot can happen in between Mac operating system updates and Kindle Previewer updates. I found this out when I was publishing my latest book to KDP. If you have an updated operating system on your Mac (Yosemite) and are trying to preview your Kindle manuscript/ebook in previewer, then read this… Issue: When trying to launch Kindle Previewer in Mac OSX 10.8 and above, you get the error message “Kindle Previewer can’t be opened because the identity of the developer cannot be confirmed.” Question: So what do you need to do to get Kindle…
  • How To Get Your Book Proofread On A Shoe String Budget

    Lisa Angelettie
    2 Feb 2015 | 5:27 pm
    New writers often ask me about for proofreading and copyediting referrals and when I give them some names and a quote, they run for the hills. Often submitting their unpolished, unedited work to Amazon and the other marketplaces and getting horrible reviews in return. Reviews about editing are some of the worst negative reviews a writer can receive because it speaks to the quality of the book, not the content. People will interpret mistakes in the book content as a direct reflection of the writer’s talent and ability–which we know is not always the case. But I totally get it. Many…
  • Indie Publishing Predictions 2015

    Lisa Angelettie
    2 Jan 2015 | 12:26 pm
    I would not imagine myself to be the “expert” on the independent publishing world, so what I do is follow some of the reigning experts out there and wait and see like the rest of you. One of my favorite experts on independent publishing is the owner of Smashwords, Mark Coker. I tend to listen to Mark because he has a pulse on independent publishing and ebook trends much like whoever runs Kindle over at Amazon or iBooks over at Apple. Except Mark is WAY more transparent and of course ultimately more accessible than the experts at the big retailers. Indie publishing is not the gold…
  • Should You Expect To See Higher iBook Sales Because Of iOS 8?

    Lisa Angelettie
    18 Sep 2014 | 1:28 pm
    The ePublishing world is always changing. Not so long ago, Barnes & Noble was the clear #2 ebook retailer in the market. That is not the case any longer. Barnes & Nobles sales are down and iBook sales are slowly creeping up. Now with the introduction of Apple’s new operating system, it may be that iBooks will see a serious boost in sales. Some time today, Apple will start updating its mobile device operating system to iOS 8 for all its users. For ebook publishers, it’s the most important update yet, as iOS 8 will come pre-loaded with iBooks, a new development. According to an…
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    Ron's Copy-e-Writing Blog

  • The History Of Content Marketing [Infographic]

    Ron Chatterjee
    20 Feb 2015 | 10:18 pm
    A few days back, I wrote a post about “How Content Marketing Came to Exist Today” (Still in the process! I will be posting it in a couple of days). What’s interesting is that I came across another idea for a post that will help you see the idea of content marketing in a clearer light. I am talking about The History of Content Marketing. Since the caveman days to the birth of the custom publishing council to the recent flooding of content marketing books, the concept of content marketing has come a long way to think about it. And if you are like me, you are most certainly interested in…
  • Display Banner Advertising – Worth It Or Not? [Infographic]

    Ron Chatterjee
    8 Feb 2015 | 8:06 pm
    According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You know that’s a very tricky question to answer. For a second, forget about banner ads and think about TV ads. Or perhaps, the roadside huge posters you see. Or perhaps, the flyers that someone forces into your hand while you are running to office. The common and funny thing about all those ads…
  • Top 5 Social Media Trends In 2015

    Ron Chatterjee
    5 Feb 2015 | 2:39 am
    Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the report showed, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years. But half of marketers interviewed said they couldn’t show what impact social media had on their business – at all. Critics were quick to call the surge in social media spending a case of throwing good money after bad. From my perspective, however, these conflicting stats tell an entirely different story: that social media…
  • The Original Secret To Sell Anything

    Ron Chatterjee
    1 Feb 2015 | 7:26 pm
    I have always advised my clients to build their products, newsletters, books, and e-zines squarely on their strongest proof elements, namely their most persuasive and impressive credentials—including their strongest case histories, endorsements, testimonials, “reasons why” they offer better results and solutions, success stories, proven outcomes, expert status, areas of specialization, reputation within their industries, and especially a spirit of candor and integrity that never fails to delight clients and confound competitors. When you make your credibility an essential,…
  • Science Of Storytelling [Infographic]

    Ron Chatterjee
    24 Jan 2015 | 9:53 pm
    What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? While both speak to Kashi’s company mission of making healthy food available to everyone, the second choice seems far more compelling. This makes sense, especially considering recent findings of a Nielsen study that show consumers want a more personal connection in the way they gather information. Are we surprised, though?
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    B2B Digital Marketing

  • Top 3 Media Buying Mistakes B2B Marketers Make

    Eric Wittlake
    16 Feb 2015 | 5:00 am
    Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Like many of the people I work with at publishers, Toby works on more programs in a month…
  • 5 2015 Predictions Only a B2B Marketer Would Care About

    Eric Wittlake
    6 Jan 2015 | 8:58 am
    It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. In 2015, that will change. Predictive marketing solutions like Lattice Engines, Mintigo or 6sense will…
  • One change that dramatically improved B2B marketing results

    Eric Wittlake
    2 Sep 2014 | 4:30 am
    You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture? We have a better understanding of what people are interested in and our marketing performs significantly better. Here…
  • What Online Marketers Know About You

    Eric Wittlake
    18 Jun 2014 | 5:00 am
    According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. In order to serve things that are relevant to me, you need to know something about me. …one thing has been missing. That is having users have the…
  • Digital Marketing’s Massive Measurement Lies

    Eric Wittlake
    11 Jun 2014 | 5:00 am
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this…
 
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    One Spoon At A Time

  • A Counter Intuitive Secondary Strategy From The Resistance Playbook – And How To Beat It

    Paul Wolfe
    9 Feb 2015 | 8:42 am
    Recently I posted a list of five books that I re-read every year. You can see that post here: Five Books For Writers To Read (And Read Again) In 2015 The first book on that list is The War Of Art by Steven Pressfield. If you’ve not read it, you should definitely fix that soon. […]
  • How Target Profiles Trump Personas – Especially For Small And Solo Businesse

    Paul Wolfe
    6 Feb 2015 | 7:18 am
    My buddy Marcus Sheridan posted an article on personas over at his Sales Lion website. You can read it here: The Big Problem With Personas In Content Marketing And What To Do About It I left a comment on Marcus’s post about using a Target Profile instead of a persona. And I want to go […]
  • The Role Of Consulting In The Three-Prong System

    Paul Wolfe
    5 Feb 2015 | 12:28 pm
    Two days ago I posted an article for my friend Tom about consulting and how to get away from consulting in his fitness business. If you’ve not read it, you can read it here: How To Escape The Consulting Trap – The Three-Prong System Reading that article might give you the impression that the ultimate […]
  • How To Escape The Consulting Trap (The Three Prong System

    Paul Wolfe
    4 Feb 2015 | 2:06 am
    Next week I’m meeting a friend of mine called Tom to give him some help and advice with his business. Tom is a fitness instructor – and he makes his living teaching classes for local gyms and one-on-one sessions. And like a lot of us he wants to increase the amount of money he earns […]
  • How (Part Time) Writers Can Make Themselves More Productive (By ‘Writing’ In Their Dead Time)

    Paul Wolfe
    2 Feb 2015 | 11:29 am
    I recently got asked a question by one of my subscribers. Alex asked me this by email: “How do you find the time and energy to write when you’re writing on a ‘part time’ basis when you’ve got a full time job? And other commitments like friends.” This is a great question because recently my […]
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    Marketing Technology for Growth

  • Google to Businesses: You Have Until April 21st to Get Mobile Friendly

    Chris Horton
    6 Mar 2015 | 2:00 pm
    Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. What I find most interesting about the announcement is the particularly muscular language Google uses in its webmaster blog to describe the change. Like any self-respecting Fed Chairman when speaking on monetary policy, Google tends to prefer opaque language when announcing the potential impact of its algorithm…
  • An Explanation of Channel-Based Content Personalization

    Cameron Soojian
    5 Mar 2015 | 1:15 pm
    In a previous blog, we defined what content personalization is and why it matters. However, if you missed that post, personalization is all about making the content and web experience more relevant to the individual. Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous. A great example of content personalization is Amazon. Based on your preferences and behavior patterns, Amazon displays relevant product, which encourages you to buy and allows you to have a more personal web…
  • Content Personalization: What it is and Why it Matters

    Cameron Soojian
    3 Mar 2015 | 1:33 pm
    Content is a word with many different meanings that exists in multiple mediums. Everything from documents to videos to images and audio are all different forms of content. Yet, that still doesn’t really define what content is. At a basic level, content can be defined as information, but that’s just the beginning. Updating your website with content, on its own, is not enough to generate leads or drive conversations.  Rather, you must create content that engages your target buyer persona and encourages conversions. Personalization is what makes this possible. Instead of a…
  • The Promise and Peril of Digital Technology

    Chris Horton
    27 Feb 2015 | 9:37 am
    Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the other evening. My wife and kids having gone to bed earlier than usual, it was only 8pm, and I was confronted with possibility of using digital technology to either enrich my life or to entertain myself. Which do you think I chose? Before answering, let me provide a little background... Digital as the…
  • RWD: The Month in Review

    Cameron Soojian
    25 Feb 2015 | 2:40 pm
    Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD). In case you missed the other posts, RWD refers to “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones),” according to Wikipedia. The purpose of this post is, basically, to summarize and synthesize the massive amount of information Synecore published about RWD throughout the month of February.
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    Nischala’s Space, Thoughts, Expressions…

  • Why should “SHE” work?

    Nischala
    6 Mar 2015 | 1:30 am
    So the question is “Why should “SHE” work?” Important question, and the answer is probably more important. Why do you think SHE should work? Leave a comment to let me know. —————————————————————————————————————————————— Connect with me on Nischala’s Social World Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian…
  • The Key Questions which impact and influence “HER” work life

    Nischala
    5 Mar 2015 | 1:30 am
    I believe there is power in questions. The right questions at the right time can make all the difference. Just acknowledging that the question is important, right and relevant can sometimes be the best thing that can happen in life. As I observe, converse, analyze and appreciate the complexity of issues of Women At Work, I find that there are some questions which are more important than others. These questions determine her career, and eventually her life. “What are these?” you might wonder Sharing them below in the latest infographic I created. Like it? Do you think there are…
  • Round-up of the Most Loved Posts on Women At Work

    Nischala
    4 Mar 2015 | 1:30 am
    If you’ve ever read or followed my blogs, you’ll know that Women at Work is a topic very close to my heart. So on the occasion of the upcoming International Woman’s Day (8 March 2015), I’m sharing the most loved (views / comments / shared) posts that I’ve authored on women at work. Do read, comment and share in your network. Why women should work? – Here are 30 good reasons 50 Things I wish I’d truly understood (as a WOMAN) when I started my corporate career Will you let ‘HER’ fly? My Secret Wishlist for my girls 5 Distinguishing Traits of a prosperous…
  • Men v/s Women | Color Choices and Preferences

    Nischala
    3 Mar 2015 | 1:30 am
    “Men are from Mars and Women are from Venus” said John Gray. In my personal view, “Men are from Mercury and Women are from Pluto” – I say this just to highlight the differences is how men and women differ in very many things – Be it what we see, how we interpret things, what we understand and take-away from the same situation, how we are naturally wired, our preferences / likes / dislikes, etc. The list is endless. As a marketer and communication professional, very many times I need to decide on the colors to use in different communication. From experience,…
  • Infographic | All About Social Media Monitoring Tools

    Nischala
    2 Mar 2015 | 1:30 am
    Everyone knows that Social Media is BIG, but Social Media Monitoring is a ? – In terms of time, focus, priority and effort. Whether you are a marketer / even otherwise – if you spend time on social media – it is worthwhile to monitor and track social behaviors – Data always speaks – The insights, inferences and implications are for you to draw. But the start is always looking at multiple views of real-time integrated data, and asking the right questions so you understand social media analytics better. Many of us wonder what to track and how? So when I came across…
 
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    Content Equals Money

  • How Age Discrimination Can Be a Subtle Drag on Businesses

    Jeffrey Dupont
    13 Feb 2015 | 1:25 pm
    Start-ups in the technology sector and corporations throughout the economy are always on the lookout for young, energetic, and talented potential employees. Most organizations recruit employees on college campuses, and more are tailoring their work environments to what they believe people are looking for in this demographic. However, it may surprise some people to know that a growing number of the so-called “Baby Boom” generation (people born between 1946 and 1964) are being pushed out of the labor force despite having valuable skills and a proven work ethic. Age discrimination is hard to…
  • To Hashtag or Not to Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool

    Amie
    17 Nov 2014 | 6:33 am
    Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on the use of a sponsored hashtag. Nevertheless, with appropriate research, clearly defined objectives, and a healthy dose of patience, any company can benefit from using the powerful social media tool to further its marketing agenda. The History of Hashtags Hashtags are relatively young…
  • Branding Lessons from the “Whoniverse”

    Emily Perry
    5 Nov 2014 | 5:19 am
    Anyone whose blood runs cold at the mention of Daleks, knows not to blink around a Weeping Angel statue, or dreams of being whisked away in a spaceship disguised as a blue Police Box is already well aware of the appeal of The Doctor. As Doctor Who approaches its Season 8 premiere, an army of avid Whovians eagerly awaits a new crop of adventures with the recently-regenerated 12th Doctor. The wildly successful British sci-fi series is one of the longest-running in television history and has amassed millions of fans – or Whovians – who enthusiastically tune in each week to find out where The…
  • Keep it Simple: How Successful Brands Have Perfected Minimalist Marketing

    Emily Perry
    20 Oct 2014 | 5:20 am
    “Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few arenas more than in modern marketing. With a myriad of brands competing for consumers’ attention, it may be tempting to post as much content as possible to gain a foothold among target audiences. As a content marketing writer, I obviously don’t disagree with creating consistent, relevant, and high quality content. However, reducing the complexity of marketing efforts often makes for leaner and more…
  • Fall for these 8 Back-to-Cool Web Presence Essentials

    Kayla Trueblood
    29 Aug 2014 | 6:26 am
    Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business owners and marketers should add to their Cool Supply list this autumn. #1: A Fresh Look There’s no better time to try out a new style. Take a peek around your website and see what you can primp. Perhaps it’s time for a new color scheme or icon…
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    Video Maker Tips

  • Beyond YouTube: What to Look For in A Video Hosting Company

    admin
    5 Mar 2015 | 3:46 pm
    There was a time—not all that long ago—when it was a matter of course to upload all your videos to YouTube. Marketing mavens believed that YouTube was the best—and perhaps only—shot at reaching customers with video content. Some folks still think that’s true. After all, YouTube is the guilty pleasure of millions of people around the globe who visit the site to get their fix of silly cat videos or learn how to make sleek paper airplanes. Customers therefore have an understandable affinity for YouTube. So, for a time, businesses used the service to host all of their videos—from…
  • [Case Study] MailLift improves conversion rates 67%

    Josh
    24 Feb 2015 | 1:49 pm
    We recently spoke with Nick Akey, B2B Video Marketer at MailLift, an Austin-based startup that writes and sends handwritten letters for businesses (yes, like the company Joaquin Phoenix works for in Her). Nick used GoAnimate to test the effectiveness of an explainer video. He wanted to put a video front and center on the 20-person company’s homepage, but first he needed buy-in. And what’s the best way to get buy-in? Data! When MailLift’s homepage featured Nick’s video (above) conversion rates jumped 67 percent. In other words, when visitors landed on a version of MailLift’s homepage…
  • Google+ Today — The Definitive Guide

    Josh
    23 Feb 2015 | 4:00 pm
    “Google+ is crucial for SEO.” “No one’s using Google+.” “Google+ is the only social network worth your time.” Rumors about Google+ have been swirling ever since April 2014, when Vic Gundotra, the service’s high-profile co-creator, announced that he was leaving Google after nearly eight years. So what’s really going on in the Googleplex? Is Google+ worth your time as a user? A marketer? Will it even exist a year from now? We decided to spend a good amount of time trying to pry into the black box. Where the rumors started The day Gundotra announced his departure, TechCrunch…
  • GoAnimate is now available the Wix App Market

    Josh
    13 Feb 2015 | 1:31 pm
    At GoAnimate we’re extremely proud to be a part of the do-it-yourself (DIY) online movement. The reason is simple: no one knows a company better than the folks working hard every day within it. That’s why we’re especially pleased to partner with Wix, which helps millions of people across the world create their own websites. Whether it’s a local bakery or a cloud-based business and intelligence software platform, companies of all sizes around the world use Wix to create professional sites either through customizable templates or from scratch. Sound familiar? We thought so too.
  • Make Explainer Videos that Convert

    Josh
    11 Feb 2015 | 1:42 pm
    We all know first impressions matter, but did you know that for most people it comes down to a fraction of a second? According to the New York Times, if a video fails to load in less than 0.4 seconds, we generally click away. Subconsciously — and then in practice — there’s little room for error online these days. That means that the short explainer video you use to greet new customers is vastly important—and if it’s not a home run, you may be losing a good amount of potential business. So what’s the difference between a great video and a bad one? Does it mean spending…
 
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    The Wikipedia Marketing Blog

  • Ethical Wiki has created 20% of Wikipedia's best company pages

    10 Feb 2015 | 7:00 am
    The "Good Article" icon above isadded to Wikipedia pages thatwere found to be neutral, well-researched, comprehensiveand of good quality. Today Ethical Wiki made an announcement that 20 percent of Wikipedia's highest-quality company pages, based on the site's quality rankings, have been written by Ethical Wiki. Editors that participate on Wikipedia on behalf of the person or company a page is about have long been associated with self-serving edits that are destructive to Wikipedia's principles of neutrality; the announcement is a bit of showboating that our work is not only useful…
  • 5 Tips for making a good "Request Edit" on Wikipedia

    1 Feb 2015 | 8:13 am
    A "Request Edit" on Wikipedia is a request by someone with a conflict of interest - such as a PR professional acting on behalf of the article's subject - to make changes to a page. This is done on the Talk page of the article using the template seen here on the right. It is used to avoid the appearance of manipulating Wikipedia by asking that a crowd-sourced editor verify the merits of your suggested change.
  • Wikipedia Paid Editing Data from Ethical Wiki

    15 Oct 2014 | 3:41 pm
    It's been three months since I wrote my last blog post on Wikipedia's new Terms of Use. That's because the debate about public relations and Wikipedia has largely died down. The Wikipedia community remains highly divided on the issue of self-interested editing, but some progress and understanding has been won. 
  • Wikipedia's Terms of Use for Marketers Explained

    18 Jun 2014 | 2:10 pm
    The Wall Street Journal and others have been covering the Wikimedia Foundation's announcement of a new Terms of Use. The updated terms require that if you are editing Wikipedia on behalf of a person or organization that you have a financial connection with, that you disclose your affiliation. In other words, marketing professionals are not allowed to pretend to be another member of Wikipedia's anonymous crowd - we have to disclose our affiliation with a client or employer before contributing. The FAQ that accomodates the new Terms of Use explains what we've been saying at Ethical Wiki…
  • Largest PR firms issue a joint ethics statement for Wikipedia engagement

    11 Jun 2014 | 7:15 am
    A task force of PR professionals, Wikipedians and others had a meeting and decided they were upset that they were only in the press together after Wikipedia manipulation schemes were exposed. So eleven large PR agencies decided to create  a joint statement  announcing their devotion to Wikipedia's principles and rules; then they made some media hay in  TIME Magazine ,  AdAge and  others.
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    Function Writing Group

  • 4 Rules For a Hilarious Social Media Campaign

    Kelvin
    26 Feb 2015 | 12:57 pm
    Awhile back I finally admitted to myself that I would never understand society. We celebrate Kim Kardashian breaking the internet while neglecting the effort required to, uh… I can’t even think of anything else. THAT’S HOW MESSED UP SOCIETY IS. It’s because of my ignorance that I thought I would never succeed as a social media campaign manager. How can I engage with an audience when I don’t watch the news and I don’t know what’s going on around the world? Answer: I’m a funny guy. 1. Develop a Fluid Personality Instead of trying to steal someone…
  • A Fever-Fueled Rant About Quality Over Quantity

    Kelvin
    18 Dec 2014 | 10:18 am
    Two nights ago I found myself trapped in a horrible dream. A dream where I was so thirsty. Not like, man I could use a shot of San Pellegrino thirsty, but like the Sahara Desert doesn’t like how close it is to work so it’s packed up and set up shop in my throat thirsty. So yeah, so fucking thirsty. It was a precursor of awful events to come. Here’s Some Context Let’s back up to two days before this horrific dream. I’m a freelance writer who also coaches hockey. I’m super busy doing things I love every day (sometimes all day). It’s a few days before the Christmas Holidays…
  • Freelancing Equals Problem Solving

    Kelvin
    21 Nov 2014 | 5:00 am
    I’m sitting in a Starbucks parking lot having a Skype meeting with a prospective client. Thoughts that are going through my head: it’s a guarantee that your office wifi will fail when you have a meeting with someone new if I go inside I will disturb people around me if I sit here in my truck Starbucks will get mad because I’m stealing their internet should I go in and order a coffee when I’m done? nah. The freelance life is interesting. This All Sounds Like a Gigantic Hassle And you know what? It was a gigantic hassle. The meeting was scheduled for 9am. I got home from the gym with…
  • It Takes 3 Years to Become a Writer

    Kelvin
    14 Nov 2014 | 5:00 am
    Three years ago I set sail towards a career as a freelance writer. I quit my job in my hometown, moved to the coast and started building a one-man writing company. Today, November 12th, 2014, I finally feel confident in calling myself a professional writer. How to Become a Writer Everything moved so slowly in three years ago. When I look back, however, it seems like time is passing me by all too quickly. You see, in the early days of starting a new business, you do a lot of things that give the perception of professionalism. Things like adding the word ‘group’ in the title of…
  • The Beginning of a New Story

    Kelvin
    4 Nov 2014 | 11:12 am
    A couple months ago I was driving home from Grand Forks, British Columbia after attending my sister’s sister-in-law’s funeral. It was one of the worst days of my life. It was worse for my sister. It was worse still for my 2 brothers-in-law. Seven days earlier this same sister and my now-brother-in-law got married. It was the same day their 13 year-old boxer succumbed to old age. This is all completely true. My sister’s sister-in-law left far younger than she should have. I understand that this happens to people everywhere. Loved ones leave, friends go. Our family is…
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    Innovation Change Strategy

  • Microsoft’s Latest Vision of Future Productivity

    Braden Kelley
    5 Mar 2015 | 6:23 pm
    I came across the latest vision of future productivity from Microsoft today and thought I would share it with you, along with a whole series of previous videos from Microsoft taking a look at the same subject area, ranging from … Continue reading →
  • Highlights from IBM’s Latest Innovation Research

    Braden Kelley
    5 Mar 2015 | 5:59 pm
    More Than Magic According to a recent research study published by the IBM Institute for Business Value, outperforming organizations are 79% more likely to establish dedicated innovation teams. For those of you who don’t have time to download, print, and … Continue reading →
  • People-Centric Marketing

    Braden Kelley
    27 Feb 2015 | 10:36 am
    We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading →
  • Planning to Spread

    Braden Kelley
    9 Feb 2015 | 10:00 am
    We’ve all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Goyte’s “Somebody That I Used to Know”, which as of … Continue reading →
  • Is working smarter for suckers?

    Braden Kelley
    28 Jan 2015 | 10:17 am
    Last night I dreamed about the extremely unbalanced view of work in our societies, and woke up wondering whether working smarter is for suckers. Why is that we lionize the workaholics among us and penalize those that find ways to … Continue reading →
 
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    Content4Demand

  • Strategy: The Missing Link for Marketing Automation Success

    Matthew McKenzie
    27 Feb 2015 | 5:35 pm
    A new survey hit the street recently, looking at the state of B2B marketing automation strategy. The survey, conducted by Ascend2, confirms that marketing automation is now quite secure as a mainstream technology: Just 7% of firms have no plans to deploy a marketing automation platform (MAP), and 24% say they’re making “extensive use” of their MAP. Nearly two out of three of these firms say that marketing automation is “very important” to the overall success of their marketing programs. The survey also asked marketers to rank their top challenges related to implementing a MAP. The…
  • Captain of the Hook: Using Stories to Connect

    Mike Cubberly
    25 Feb 2015 | 2:12 pm
    With over 90% of B2B marketers now leveraging content marketing, there is a lot of information out there, but much of it gets passed by without a thought. Not because it wasn’t ranked on Google or didn’t shoot out of every social cannon possible, but because it failed to hook its audience. Similar to Hollywood movies, content must speak to your audience in a way that evokes emotion, grabs them, and doesn’t let them go. Or else you lose. As many of you know, last week was #C2C15 and it was there that this story began. Among the many influencers that spoke, was Laura Ramos of…
  • #C2C15 Comes To A Close, Attracts Record Numbers

    Andrew Gaffney
    20 Feb 2015 | 11:47 am
    The 4th Annual B2B Content2Conversion Conference wrapped up on Feb. 18 and it was great to see how it has evolved over the past four years to meet the growing needs of the content marketing industry, while still providing an actionable path to success for all marketing professionals — regardless of their maturity. With over 450 B2B marketers in attendance, #C2C15 brought in more than 100 registrants than last year’s conference. And, with over 40 sessions featuring some of the most influential speakers and thought leaders in content marketing, demand generation and sales enablement.
  • You’re a 10, flaunt it! #C2C15

    Mike Cubberly
    15 Feb 2015 | 11:48 am
    Bragging is usually an off-putting habit, but if you’re talking content marketing, then by all means, brag away. If you’re a 10, flaunt it!  Do you map your content to your buyer’s journey? Do you even have personas? Do you measure the results in order to continually optimize? These are the questions every B2B marketer should be able to answer. Being truthful is the only way to ensure that you’re truly taking advantage of everything you could be when it comes to content marketing. We would love to help you answer these and other revealing questions with our new Content Maturity…
  • 3 Creative Nuances That Can Make or Break Content

    Tonya Vinas
    10 Feb 2015 | 2:22 pm
    I’ll be one of three presenters during the workshop “Building a Buyer-Focused Content Strategy” at this year’s Content2Conversion conference. We’ll be taking personas, content audits, content mapping, content formats and content ideation. We’ll also review some of the subtleties of building a buyer-focused content strategy, including the importance of having a content-creation team with B2B content experience. It’s easy to assume staffers and trustworthy freelancers could do the job, but B2B content marketing is different from traditional B2B…
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    Pamorama | Social Media Marketing Blog

  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 7 Ways to Raise Facebook Engagement [Infographic]

    Pam Dyer
    31 Jan 2015 | 3:19 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    www.thecontentcocktail.com

  • Weight Loss With The Best HCG Drops

    Michael Basquez
    27 Feb 2015 | 10:48 pm
    There are many routes that you can take in order to get a handle on losing weight. Just look up ideas online and you will get hit with millions of pages. Some are going to promise you the world with simple changes, and others are going to be a little more realistic. No matter what you look for in regards to changing your life, you will want to look into how to do it the natural way. That includes adding some supplements that can give your body a good boost in the right direction. Whether you want to lose a great deal of weight, or you are just looking at getting leaner, one solution that you…
  • Choosing Your First Set of Gold Clubs

    Joseph Kelly
    6 Feb 2015 | 9:18 pm
    To get started in playing golf, you’ll first need to have your own set of golf clubs. However, for beginners, choosing a proper set could be difficult without some guidance. Therefore, before getting started on purchasing your own golf set, here are some factors that can serve as your guide. Budget& Dedication The first thing that you’ll need to consider is the amount of budget that you’re willing to allocate for your choice of golf clubs, since by nature, they are expensive. It’s okay to purchase some of the higher-quality yet more expensive clubs, or even brand new sets, if…
  • The Challenges That Come with Owning Long Island Real Estate

    Ryan David
    19 Jan 2015 | 2:11 am
    Admit it; there is really nothing perfect in this world. Everything has its own set of strengths and weaknesses. This inevitable fact should always be taken seriously in every facet of human life, and more so in the complicated realm of real estate.   Take the Long Island real estate market, for example. It has some of the highest-valued land units in the country today and their sales have also increased exponentially in recent years. Surely there wouldn’t be any problem in case you make certain transactions with Long Island’s numerous real estate businesses, right?   Again,…
  • Designing Custom Lanyards

    Douglas Austin
    19 Jan 2015 | 12:15 am
    Custom Lanyards are the rave as the newest method of effective advertising and brand awareness. They can also be used by schools and teams to boost unity, and boast identity to other non-members. But the greatest thing about custom lanyards is that anyone can have them made according to whatever specifications they may have in mind. This means that whether you belong to a small group, company or school, you can expose your organization’s name to others by wearing it around your neck! Different Designs for Different Purposes If you are part of a large company looking to boost your sales and…
  • Why Storage Container is Great for Storing Stuff and Other Things?

    Kristine Dougherty
    16 Jan 2015 | 11:53 pm
    The storage container that providers usually offer is a retired shipping container. The container needs to be repainted, reconditioned and water-proofed to make sure that it will reach its destination in good condition. The shipping containers were made from durable steel and practically unaffected by wear and tear. Providers of the said containers usually apply treatments to prevent the containers from rusting.   The metal containers can endure any weather. The container also comes with high security features to protect your valuables. It won’t be easy to open the containers using…
 
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    Inbound Marketing Blog

  • Google to Start Penalizing Non-Mobile Sites

    Jessica Bowers
    5 Mar 2015 | 5:15 am
    A New Algorithm Update Will 'Significantly Impact' Sites Without Mobile Compatibility Rumors have been circulating for some time. The warning signs have been there, showing us the way. And, as of last week, the news is official: Google wants you to mobile-ize your website.  So much so, in fact, that the search engine giant will be updating its algorithm (again) to increase rankings for mobile-friendly sites. That’s right, Google announced last week that it plans to expand its use of mobile-friendliness as a ranking signal. In plain English, this means that websites with mobile…
  • You Can't Eat a Facebook "Like"

    Bill Faeth
    4 Mar 2015 | 9:22 am
    Social is just one component of a well-balanced inbound strategy  This post originally appeared on April 4, 2012. It has been updated to reflect current inbound marketing practices. Enjoy! If I could eat a Facebook "Like", then I would look exactly like the late Chris Farley. "Likes" are great, but they aren't enough to keep the lights on and the doors open. Successful online marketing is more than just a strong social media presence; although that is definitely a large component, social is only one component. Incorporating social media into your inbound marketing strategy will keep the…
  • Closed Loop Marketing in Action

    Bill Faeth
    2 Mar 2015 | 4:58 am
    Completing the Picture of Your Marketing Efforts Closed loop marketing refers simply to the process of connecting your marketing results and your sales results. When your marketing and sales teams are in communication with one another, you will find that you can make more informed business decisions that will strengthen your profits and your workplace. How does closed loop marketing work? Closed loop marketing enables you to track the progress of a sale from its first steps to its final result. What’s more, you can track individual marketing campaigns, and even, in some cases, individual…
  • The 3 Ratios Every Small Business Owner Should Use

    Bill Faeth
    23 Feb 2015 | 5:49 am
    Measure Your Business's Health with These Financial Ratios Large companies use defined financial ratios to analyze the health of the organization. There are dozens of established ratios that test a variety of financial domains, including the ability to pay debt, secure stockholder funding and expand services. Not all ratios are used by every company. Small business owners should use the following ratios that help manage day-to-day activities while still keeping an eye on growth: Quick Ratio This metric derives its name from the speed in which you can get out of your business. The quick ratio…
  • Do You Know What Your Customers Are Saying About You Online?

    Bill Faeth
    21 Feb 2015 | 5:33 am
    Listen In On Social Media Chatter to Maintain Your Online Reputation  A version of this article first appeared in Chauffeur Driven magazine in April 2014.  Having a great marketing plan in place with efforts across many platforms that attract and delight both your perspective and current clients is a must for your business. And social media should be a critical component of that marketing plan.  These days, consumers are quick to take to social media to voice both their satisfaction and their frustration with companies, brands or products. All the marketing efforts in…
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    Get A Copywriter

  • Is there a Magic Formula for When to Send Marketing Email?

    Tori
    16 Feb 2015 | 12:07 am
    Every seventh Tuesday, at 7:37pm…Cambodian time zone…and only when there is an almost-full moon. Not a full moon, mind you…an almost-full one. http://www.bigstockphoto.com/image-26567975/stock-photo-sepia-image-of-the-big-ben-in-london-with-a-bright-full-moon-and-a-phone-booth-in-the-foreground Sound familiar? If it does, then you are either a subscriber to Spells Daily Newsletter, or you are one of those poor email marketers who’ve bought into the Holy Grail of Email Marketing: The belief that there is some magical time of the week, and a particular hour of the day, to click…
  • 50 Posts or Less to Market Domination (If You Do This…)

    Matthew Cook
    26 Jun 2013 | 7:32 pm
    Blog Quantity Does Not Equal Quality You shouldn’t ever need more than 50 posts maximum, if you do it right. If you create 50 posts and your blog isn’t as successful as you desire, the issue is the quality, not the quantity. This article will give you some much needed clarity on why your current blog isn’t performing as well as you’d like, and an excellent strategy to approach an blogging campaign. You will learn a framework for exactly how to ensure that you blog is helping you to generate more income, by both increasing traffic and by turning your readers into raving…
  • 7 Tips for Writing a Killer Sales Page

    Lorien Roux
    19 Apr 2013 | 10:50 pm
    Writing a sales page requires more than just mere text; it’s the perfect combination of quality writing, convincing text, and an of course an offer that no reader should be able to resist. There are certain aspects that you need to concentrate on if you want your sales page to be a successful one and by following these guidelines, you might just see your sales skyrocket in no time. Tip 1: The Offer The most important part of any sales page is the actual offer. If you can make an offer that people cannot refuse, you have already reached your goal. The offer is the only thing that can stand…
  • Friday Funnies Episode 9: Ever have one of those weeks…

    Tori
    18 Apr 2013 | 7:44 pm
    Where absolutely nothing productive happens? Well, I should clarify… where absolutely nothing successfully productive. I stared at my woefully blank screen for a day. I re-wrote a sentence for another day. I boycotted my computer on another. I tried all my own tricks, all the tricks that Google had to offer, and my husband’s advice of “write a bunch of lists of things you want to write about” (actually not bad advice…). It was just one of those weeks that we all have once in a while where nothing is going to kill the writer’s block. I apologize to my…
  • Can You Sell Your Voice? 4 Tips For Reaching a Larger Audience

    Kerri Hale
    30 Mar 2013 | 6:05 am
    Whether you write for a living or you’re simply trying to string a few words together to promote a product or service, brushing up on a few strategies will help you more effectively find your voice and tout your expertise. Today’s online consumer is savvy and well informed with high standards. And whether they’re looking for something in particular or just some useful information, you have only one chance to make a lasting impression. Keeping your words interesting may not be enough – selling your voice and ultimately reaching a larger audience demands words that…
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    Content Warfare Blog

  • Demystifying the Business Side of Online Marketing | #113 CWP

    Ryan Hanley
    18 Feb 2015 | 7:27 am
    Does the business side of online marketing make you nervous? There are many misunderstandings and misconceptions surrounding the business side of marketing your business online. In this episode of the Content Warfare Podcast we’re joined by Ralph and Carol Lynn Rivera as they demystify the business side of online marketing. We dive into the following topics: Who owns your domain name? What should a digital marketing/SEO contract look like? How are digital marketing consultant paid? What questions should you ask about your website hosting? …and so much more. Check out Ralph and…
  • The Ron Swanson Guide to Content Marketing

    Ryan Hanley
    17 Feb 2015 | 2:05 am
    “You had me at Meat Tornado.” The top brands in content marketing follow a core set of principles. We’ve discussed the core content marketing principles many times on this blog. They’re timeless. Helping you better understand these principles is primary goal of my work. Helping you better understand content marketing is why I wrote the Content Warfare book. The Wisdom of Ron Swanson Its easy to get lost in the battle for attention online. We all want to grow our business. Sometimes in doing so, we get deep in the weeds on tools and tactics. We start to take content…
  • When Should We Use Social Media in Our Business? | #112 CWP

    Ryan Hanley
    11 Feb 2015 | 9:44 am
    Are you spending too much time marketing your business on social media? For too many businesses the answer to this question is, YES! In this episode of the Content Warfare Podcast we’re joined by Christian Karasiewicz to chat about when we should use social media in our business? Social media is a drug and too often businesses lose sight of the true purpose of social media, (growing the business), in exchange for random activity. Christian explains the methods he instructs his clients to use in determining which social media platforms will yield the highest ROI and are worth spending…
  • 3 Ways to Exploit the Twitter-Google “Firehose” Deal (Not Real-time)

    Ryan Hanley
    9 Feb 2015 | 4:28 am
    There is no doubt Twitter CEO, Dick Costolo, must be feeling pretty good about Twitter’s recent agreement to grant Google full access to the Twitter “Firehose” feed. Twitter needed some good news. Sentiment hasn’t been great lately for this, (recently turned public company), social media darling. A few years ago Twitter got too big for its britches and told Google to take a hike by removing Google’s access to the Twitter “Firehose” content feed. At the time, Twitter saw value in “owning” access to its content. Three years later……
  • How to Overcome Your Fear of Being Ignored Online

    Ryan Hanley
    21 Jan 2015 | 4:35 am
    Worried about being ignored online? Does the fear of being ignored keep you from the creating the content Connected Generation consumer need in order to choose your business over the competition? It’s a legitimate fear. The Internet is vast and growing every day. And with each bit of spaced added someone rushes to fill it with new content. We don’t effort to write EPIC content. Forget about EPIC. We work hard to deliver the “Value First” message which attracts our target audience. But if that audience never sees our message, or worse, sees our message and dismisses…
 
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    Cas McCullough

  • [INFOGRAPHIC] Part 2 of 20 ideas for turning your audience into participants

    Cas McCullough
    4 Mar 2015 | 3:15 pm
    There simply wasn't room enough on one infographic for all 20 tips, so here's part 2! Share your ideas with me using the hashtag #brilliantcontent! The post [INFOGRAPHIC] Part 2 of 20 ideas for turning your audience into participants appeared first on Cas McCullough.
  • 20 Ideas for Turning Your Audience into Participants

    Cas McCullough
    4 Mar 2015 | 5:51 am
    Recently I attended the Melbourne production of Strictly Ballroom. Yep, that’s right! The famous film by Baz Luhrmann has now been turned into a musical. Always a fan of the theatre, it struck me how different the experience is these days, compared to when my parents dragged me off to see Phantom of the Opera [...] The post 20 Ideas for Turning Your Audience into Participants appeared first on Cas McCullough.
  • Is your branding helping or hindering consumer perceptions?

    Cas McCullough
    19 Feb 2015 | 5:00 am
    Have you been super keen to buy something but been put off at the last minute by something that just seems a little out of kilter? It could be the packaging, the customer service, an outdated website or branding that just doesn’t feel right. You may have been recommended the product or service but your [...] The post Is your branding helping or hindering consumer perceptions? appeared first on Cas McCullough.
  • 5 Canva Hacks to Help You Create Stunning Visual Media for Your Small Business

    Cas McCullough
    16 Dec 2014 | 2:22 pm
    I'll never forget the wonder I felt when I first played with a Mac. My brother owned one of the first desktop publishing companies in Australia and he had invited me to do work experience at his business. I couldn't believe the ease with which you could create images on a screen. It was dazzling [...] The post 5 Canva Hacks to Help You Create Stunning Visual Media for Your Small Business appeared first on Cas McCullough.
  • Why it’s about making your business sticky

    Cas McCullough
    3 Dec 2014 | 12:51 am
    I’m in quite a few business networking groups on Facebook, LinkedIn and G+, and the one thing that seems common to them all is that most people are searching for something that will magically transform their business from struggling to success. When I see people post questions like “how do I get more likes?," "how [...] The post Why it’s about making your business sticky appeared first on Cas McCullough.
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    WordPress.com News

  • Four Themes for Photographers and Photobloggers

    Krista
    4 Mar 2015 | 8:00 am
    Maybe you’re working on a 365 project, with a photo for each day of the year. With a couple months under your belt, you might be looking for a new theme to showcase your work. Let’s check out four themes where the typography and color palettes step aside so that your photos get your visitors’ full attention. Cubic Made with photographers and photobloggers in mind, Cubic is eye-catching and bold out of the box. Its pleasing homepage grid showcases your posts’ featured images. Consider this subtle, almost ethereal application of Cubic at WE THE BIRDS, a site…
  • March Blogging U. Courses: Blogging and Photo 101

    Michelle W.
    27 Feb 2015 | 8:00 am
    Registration for March’s Blogging U. courses is now closed, and both courses have started. Check back later in the month to learn more and register for April’s offerings! Blogging 101: Zero to Hero — March 2 – 20 Blogging 101 is three weeks of bite-size assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get a new assignment to help you publish a post, customize your blog, or engage with the community. Whether you’re just getting started or want to revive a dormant blog, we’ll help you build blogging habits and…
  • New Theme: Lyretail

    Caroline Moore
    26 Feb 2015 | 9:00 am
    Happy Theme Thursday, all! Let’s dive right into a new free theme: Lyretail Designed by Mel Choyce, Lyretail is a stunning visual treat for your personal site. The theme puts your social presence front and center, displaying social links prominently below the site’s title and logo, so readers can easily find you on your favorite social networks. Secondary information, like a Custom Menu or Widgets, are tucked behind a convenient slide-down menu, while bold featured images grace the header, putting your photographs front and center. Read more about Lyretail on the Theme Showcase,…
  • WordPress for iOS: New Visual Editor and More!

    Meredith
    25 Feb 2015 | 5:03 pm
    WordPress for iOS version 4.8 comes with exciting editor and navigation enhancements. Visual Editor We’re thrilled to announce that the 4.8 release includes a beautiful new visual editor. With the new editor, you can add rich text like bold, italics, links, and lists naturally as you type. You can also insert images with a tap, seeing real-time uploading progress and images right in the post. Before New Editor App users have long wished for a “what you see is what you get” (WYSIWYG) editor on iOS. Until now, a rich mobile editing experience on the iOS app was reserved for those…
  • Five Themes for Poets (and Other Text-Loving Bloggers)

    Ben Huberman
    25 Feb 2015 | 8:00 am
    Over at The Daily Post, our first poetry-focused Blogging U. course, Writing 201: Poetry, has just entered its second week. It’s been a blast, with hundreds of poets sharing their work, experimenting with new forms, and commenting on their peers’ poems. After working hard on polishing their elegies, haiku, and ballads, most writers want to make sure their readers can enjoy their work to the fullest. This is where choosing the right theme can play an important role (this is true for non-poets too, of course): you want your posts to be readable, clean, and inviting. Here…
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    Convert With Content

  • What Social Media, Blogger Outreach, PR & Influencer Marketing Has To Do With SEO

    Stephanie Frasco
    6 Mar 2015 | 3:00 am
    What does social media, blogger outreach, PR & influencer marketing have to do with SEO? That's a loaded question for sure. And the answer is a lot. We used to think of these things as separate entities in your marketing strategy. But now, you have to start thinking of them all (and more) as an integrated approach to search engine marketing. Getting Found Online When it comes to online marketing, it's all about getting found online. Ok, ok. Not only about getting found online. It's about much more, like communicating, engaging, and adding value to your customers through great content. But…
  • 7 Ways To Write Better Tweets That Increase Click-Throughs

    Stephanie Frasco
    5 Mar 2015 | 3:17 am
    Share, post and tweet all day, but if it isn't driving traffic back to your site, you are kind of missing the boat. Yes, Twitter and other social media networks are great for engagement and building relationships. But if those relationships don't turn into traffic, leads and sales, what's the point? We are in business after all and we need those dollar dollar bills to stay afloat. If you look at your analytics and see very few referrals coming from Twitter (shows up as t.co on Google Analytics) a few things might be wrong. 6 Major Reasons Why You Aren't Getting Twitter Traffic 1. You don't…
  • 21 Ways To Get More Earned Links To Your Website

    Stephanie Frasco
    4 Mar 2015 | 3:18 am
    Your search engine results rely on a few factors. One of them is the amount of back links you are getting to your website. In fact, this is the most important factor for increasing your domain authority and rankings overtime. You need to get more earned links. If you aren't sure what this really means, read this article first. Now that you have the basis on our beliefs in SEO, let's get down to business and talk links. You need to earn those links and not build them. I can't reiterate that enough. Remember Google Penguin? Maybe you were hit hard by the update. Google Penguin went after bad…
  • Get Better SEO Results By Doing This One Thing

    Stephanie Frasco
    2 Mar 2015 | 3:14 am
    SEO or Search Engine Optimization is one of those tricky subjects for many people to grasp. I knew that SEO results were important, but wasn't sure how to go about it. It was hard for me to understand. Until I started paying attention to one thing and one thing only. Content. Now, let me be clear, I'm not expert by any means. But I have learned a lot from Jason, who while he won't admit it, is quite the expert on the topic. The idea behind search engine optimization, is to get ranked highly on the three major search engines. The best way to do that is to increase your domain authority. The…
  • Why You Shouldn’t Use An Auto Direct Message Service On Twitter

    Stephanie Frasco
    18 Feb 2015 | 3:14 am
    I guess we'll call this pet peeve week because I got a bone or two to pick with social media users out there. I'm usually a really agreeable person. I swear. But there are a few things that irk me. I wrote about one of them here. Another one is when people use follow/unfollow software. Not a fan, sorry. If you want to follow me, thank you, but if you only want to follow me because you want to grow your following, I'm not having it. Another thing I am not a fan of for the most part is the auto Direct Message (DM) you get after you follow someone new. Ok, I get it. In theory it sounds like a…
 
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    Blog | Scribewise

  • Does Your Content Marketing Lack Velocity?

    John Miller
    26 Feb 2015 | 12:08 pm
    Here’s today’s Quiz Question: Does your marketing team move fast enough? More specifically, can your marketing team create and distribute content at a pace that helps to drive business? For a lot of organizations, the answer is “no.” Or maybe it’s “sometimes.” And that timing gap can be a significant problem when you’re trying to engage an audience that’s extremely busy and has approximately one zillion other options for consuming content. The pace of business has increased by leaps and bounds in recent years; is your content keeping up? Importantly, this is not about…
  • How To Write Enticing Sales Copy To Support Your Content Marketing Efforts

    Jessica Lawlor
    23 Feb 2015 | 4:04 am
    We talk about content marketing strategy and tactics here all the time on the Scribewise Blog, but sometimes it’s easy to forget the reason WHY we spend so much time and energy creating unique, informative and useful content. It’s easy to lose sight of our original goals. Ultimately, the reason we create content is to sell a product or service.  Now that you’re creating and sharing content to promote your products and services, it’s time to take a look back at your sales copy to ensure your message is being communicated the way you intended. I recently wrote my first sales…
  • Content Marketing Silliness: Licensing Content

    John Miller
    18 Feb 2015 | 4:54 am
    A lot of brands are struggling with content creation. That’s not news – creating a steady stream of high quality content is hard work. And so a lot of brands are leaning heavily on licensing content from other sources, including big name media brands like Forbes, the New York Times, etc. Which makes no sense.First, let’s acknowledge that so many companies are struggling with content creation. The Content Marketing Institute/Marketing Profs 2015 B2B survey bears this out: 54 percent of B2B marketers say they struggle with content creation; 50 percent say can’t produce content…
  • Content Marketing Smackdown: Marketing Automation vs. Storytelling

    John Miller
    11 Feb 2015 | 6:57 am
    One of the really cool advances over the last few years is our access to data for marketing purposes. No more guessing! Now, we can see how every little move we make impacts sales. Finally, it’s possible to track a prospect from first touch, analyze how they move through the sales funnel, and determine what works and what doesn’t. Many forward-thinking organizations have embraced marketing automation as a way get smarter about their marketing, and combat the old John Wanamaker quote, “I know half of my advertising works, I just don’t know which half.” The rise of marketing…
  • Why Clickbaity Titles Might Not Be So Bad (Or “You Won’t Believe This Awesome #ContentMarketing Secret Trick!”)

    Jen Cohen Crompton
    6 Feb 2015 | 7:53 am
    Ask any content marketer how they feel about clickbait titles and chances are, the response will range on the continuum of emotions from lowly moans and groans to loud cheers and excitement. Simply put – marketers generally love them or hate them. Thanks to the listicle format and accompanying “click-worthy” headlines made popular by Buzzfeed (13 Reasons You Know You’re Bat-Shit Crazy), and the teaser headlines often used by news networks (This guy had extreme road rage and yelled at a passerby. You’ll never guess what happened next!), clickbaity headlines are everywhere –…
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    Social Media Explorer

  • 7 Effective Ways To Increase Your Social Media Traffic and Conversions

    Jawad Khan
    6 Mar 2015 | 3:00 am
    If you look at your blog’s traffic stats, social media is likely to be among the top three traffic sources. In fact, for many blogs, social media traffic is even more important than search engine and direct traffic. On the other hand, you’ll find many bloggers complain about the ineffectiveness of social media and how it’s just over-hyped. In reality, however, the amount of traffic you manage to attract from social media and the level of engagement you manage to drive from it depends largely on how you structure your social media posts and the share worthiness your content. To help you…
  • #TBT: A Brand And Person Offer The Same Post With Very Different Results

    Jason Falls
    5 Mar 2015 | 3:00 am
    #TBT: This post was originally published on April 28, 2014. And we believe it still holds very true. My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years. Sorry. They don’t call me an “instigator” for nothing, I guess. While the recent news that Facebook will allegedly be dialing down organic reach for brand page content certainly inspired my thinking, this goes well beyond…
  • Can Social Marketers Learn Anything from NASCAR?

    Matt Hollowell
    4 Mar 2015 | 3:00 am
    Admission time: I’m a NASCAR fan. If you met me in the coffee shop, it wouldn’t be your first guess, but it’s true. I record every race and watch every lap. *whew* Feels good to get that off of my chest. But why am I getting that out in the open? Because I think there are important lessons we marketers can learn from the sport. Wait, brands learn from NASCAR? Unless your fans are spending hours of their time with your brand/content, and truly enjoying it, yup. Lesson #1: It’s Exciting I have run an embarrassingly large number of social properties over the past several years, often…
  • 7 Key Attributes for Working Outside of the Box

    Suzanne Coblentz
    3 Mar 2015 | 3:00 am
    Most traditional organizations are not setup to foster independent action or even collaboration. Teams, hierarchies, and silos can inhibit employees from realizing their full potential. There are often legacy systems and a labyrinth of company processes, which can prevent teams from working together. I am very thankful that here at SME Digital things work differently than most consultancies or agencies. For starters, our entire team works virtually, and we see each other (in person) only a couple of times a year. Also, we lack set work hours and don’t even have a vacation/PTO…
  • 9 reasons your social recruiting strategy sucks

    Tracey Parsons
    2 Mar 2015 | 3:00 am
    Author’s note: I am cold and tired of winter. This post is particularly cranky Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed in this time. Social media is such a huge missed opportunity for recruiting. With over a billion people using social tools, the chances are really solid that your purple squirrel is out there and they are using one of the many social channels. You continue to post and pray The number of times I…
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    Content Marketing Blog

  • Successful Content Marketing is Not Magic: 3 Steps to Real Results

    Molly Bruno
    4 Mar 2015 | 5:30 am
    Instant gratification can be nice. Who doesn’t love to binge-watch their favorite Netflix series exactly when they want? While more things adapt to our must-have-right-now lifestyle, there is a downside to getting what we want on-demand. As we learned very early in life, working to earn something can provide a more profound reward. So, how does delayed gratification apply to content marketing?
  • How One Blog Post on LinkedIn Revitalized Our Content Marketing Agency

    Chris Hawkins
    27 Feb 2015 | 10:24 am
    Last year, Google nearly drowned our agency. A few months later LinkedIn helped us gain back some vital momentum through one blog post. Here’s what happened.
  • Developing an Influencer Marketing Strategy for Your B2B Company

    Debboe Williams
    23 Feb 2015 | 4:30 am
    The idea of connecting with influential people in your community, whether for business or personal, is certainly nothing new.  The Ancient Romans lived by a ruling class of prominent families. If you wanted your business to survive, the support of these influencers was essential.
  • What to Look for in an Inbound Marketing Agency

    Justin Lambert
    18 Feb 2015 | 5:30 am
    A recent article in Contently's Content Strategist caught my attention. It's called “10 Questions You Should Ask Your Next Content Marketing Partner,” and the questions listed are all important ones for potential collaborators to consider.
  • Inbound Marketing Tools to Help You Turn Leads into Sales

    Robert Cordray
    13 Feb 2015 | 5:30 am
    Marketing begins by successfully creating a consumer awareness of your product or service in the mind of an ideal prospect or lead. By doing this, you position your company to achieve an online buying experience.
 
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    Sweepstakes Marketing Blog

  • 20 Sites To Get Free Stock Images For Commercial Use

    Giancarlo Massaro
    25 Feb 2015 | 9:00 pm
    Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We’ve done the dirty work for you […] The post 20 Sites To Get Free Stock Images For Commercial Use appeared first on Sweepstakes Marketing Blog.
  • How to Use Canva to Give Context to Your Promotional Images

    Giancarlo Massaro
    17 Feb 2015 | 6:30 am
    Sweepstakes and contests are incredibly visual promotions that require attractive images in order to spark the interest of your audience. In our Advanced Guide To Sweepstakes, we have an entire section that talks about using eye-catching imagery in your campaigns. Not only should you use images that grab people’s attention, but you should also give […] The post How to Use Canva to Give Context to Your Promotional Images appeared first on Sweepstakes Marketing Blog.
  • Amazon Giveaway: Unboxing Amazon’s New Service

    Giancarlo Massaro
    11 Feb 2015 | 10:43 am
    First it was the Kindle, then it was the Fire Phone, and now it’s… Amazon Giveaway? That’s right, Amazon has officially announced a new giveaway tool that will allow anyone to run a giveaway using products that can be purchased on Amazon. When we first heard the news, we were a bit confused; why would […] The post Amazon Giveaway: Unboxing Amazon’s New Service appeared first on Sweepstakes Marketing Blog.
  • Takeaways From Analyzing Giveaways: Part I

    Giancarlo Massaro
    10 Feb 2015 | 3:48 am
    This is Part I of a new weekly series where we will review a random sweepstakes or contest; tearing it down to share our analysis, telling you what was great about it, what areas need improvement, and what changes can be made to increase conversions. We have no affiliation with the brands that we feature […] The post Takeaways From Analyzing Giveaways: Part I appeared first on Sweepstakes Marketing Blog.
  • Getting Started with MailChimp Automation

    Giancarlo Massaro
    30 Jan 2015 | 4:44 am
    MailChimp Automation is a powerful feature because it allows you to automate the sending of emails to your customers. No tricky list management or sending email blasts to people too soon or too late after joining your list. With automation, you can create workflows that trigger emails to be sent based on specific website actions […] The post Getting Started with MailChimp Automation appeared first on Sweepstakes Marketing Blog.
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    Pamorama | Social Media Marketing Blog

  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a…
  • 7 Ways to Raise Facebook Engagement [Infographic]

    Pam Dyer
    31 Jan 2015 | 3:19 pm
    Facebook organic reach for business pages is plummeting. As I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Simply put, the company is looking for ways to make more money. Facebook is not your friend. In a November blog post, the company warned…
  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on. 1. Enhance your content to make it shareable High-quality shareable website content should be the foundation of of your…
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing…
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    News

  • Developing Accurate Personas: Part 2

    allwebcafe.com
    2 Mar 2015 | 5:41 am
    In my last post, I hoped to help readers understand the answer to the question "How Do I Research A Buyer Persona?" – a critical part of persona marketing. Specifically, I discussed the need for a balanced approach in researching buyer personas from both a qualitative and quantitative approach. In this post we're going to talk about what you can do with all of that great research and what a completed buyer persona should look like.The first thing you're going to want to do with all of your shiny new data is segment it between decisions makers and the needs they have that are relevant to…
  • Are Skyrocketing CMO Budgets Helping Sales?

    allwebcafe.com
    19 Feb 2015 | 8:23 am
    “Any business enterprise has two - and only two - basic functions: marketing and innovation.” - Peter Drucker Recently, the B2B space has exploded with technology offerings giving marketers the opportunity to build stronger relationships with their customers and ultimately sell more. The majority of these technology offerings focus on ways to reach customers hoping that each touch point hits a home run for moving the sales lead further down the funnel. For companies that rely on new and continued sales efforts to drive revenue, the ability to differentiate and provide value has become…
  • Your Next Website Development Project: Taking the Lead

    allwebcafe.com
    18 Feb 2015 | 11:33 am
    Creating a new website can be both exciting and stressful. You may be uncertain of where to start, with many questions running through your mind. From organizational needs, all the way to the more nitty gritty details, like how many photos will be needed on the homepage, it can be an overwhelming endeavor. Make sure you have an answer to these three critical questions before you get started.1. What are the goals for the new website? Ask yourself and others what the new website should do for your company. Determine if you want to use it to generate sales leads, be as a resource for existing…
  • Temple University’s SMC Plus Program Embraces All Things Digital

    allwebcafe.com
    12 Feb 2015 | 11:07 am
    There’s no denying that digital marketing is here and it’s here to stay. For some, honing one’s skills in this vertical is imperative in order to stay on top of its evolving nature. Temple University recognizes this, and has developed a brand new program targeted at non-matriculated students who are motivated to become experts in all things digital - specifically in the way of marketing. allwebcafe recently had the chance to sit down with Dana Saewitz, an Associate Professor in Advertising at Temple University. Saewitz has taken the lead on developing the SMC Plus certificate program…
  • Social Media Strategy: Changing Your Tone To Suit Your Audience

    allwebcafe.com
    11 Feb 2015 | 5:59 am
    You use Twitter to get your news. You use Facebook to see what your friends from college are up to. You use Instagram to post pictures of your food. You use LinkedIn to network. But when posting status updates, you don’t speak to your Facebook friends the way you speak to your LinkedIn connections. So, shouldn’t the same hold true for brands on social?As more and more brands embrace social media marketing, it’s become pretty clear that there’s a fine line between doing social right and doing it completely wrong. When it comes to any type of digital marketing, it’s important to…
 
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    CyberAlert Blog

  • How Marketers Can Penetrate the Secrets of Dark Social

    William Comcowich
    6 Mar 2015 | 9:58 am
      “Dark” means the unknown. Dark social constitutes the unknown data in social media measurement. It’s only recently that innovative brands are beginning to bring some light into and measure the vast trove of dark social data. A term coined by the Atlantic in 2012, dark social covers communications shared through chat, messaging apps and [...]The post How Marketers Can Penetrate the Secrets of Dark Social appeared first on CyberAlert Blog.
  • Google Downgrades Web-Only Press Releases, Rewards Media Pickup Via Implied Linking

    Mickie Kennedy
    6 Mar 2015 | 6:41 am
    by Mickie Kennedy Google’s Panda updates have created a real stir in the public relations world. Many press release “farm” companies have been forced to totally change their ways or go out of business as the old ways of doing things are falling by the wayside. If you’re not careful, your own press releases might [...]The post Google Downgrades Web-Only Press Releases, Rewards Media Pickup Via Implied Linking appeared first on CyberAlert Blog.
  • 9 Methods to Improve Your Content Marketing

    William Comcowich
    5 Mar 2015 | 12:30 pm
      How sufficient is your content marketing strategy? Does your organization even have a content marketing strategy? If you’re like many content marketers, chances are that you have room for improvement. According to a survey by Wyzowl, 53% of content marketers don’t measure ROI, 40% lack a defined content strategy and 80% only publish content [...]The post 9 Methods to Improve Your Content Marketing appeared first on CyberAlert Blog.
  • Survey Reveals PR’s Measurement Shortcomings

    William Comcowich
    5 Mar 2015 | 9:56 am
      Measurement is the largest skills gap for public relations professionals and over a third don’t measure their communications activities, a new survey indicates. Fifty-three percent of PR pros participating in the PR Academy’s Trends Survey 2015 named measurement as their biggest skills gap, even more than last year when 47% cited it. Only 32% [...]The post Survey Reveals PR’s Measurement Shortcomings appeared first on CyberAlert Blog.
  • What the Pending Demise of Google+ Means for PR and Marketing

    William Comcowich
    5 Mar 2015 | 7:09 am
    Google+ is ending as we know it. Google announced it will split the platform into separate services called Photos and Streams, or essentially posts and everything else. Google Hangouts will continue as a standalone messaging and video conferencing service. How the separated services may evolve is not clear. The Google+ name will remain, at least [...]The post What the Pending Demise of Google+ Means for PR and Marketing appeared first on CyberAlert Blog.
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    WPI Communications, Inc.

  • The Four Biggest Newsletter Marketing Mistakes (and How to Avoid Them)

    info@wpicommunications.com
    19 Feb 2015 | 3:00 am
    Newsletter marketing is a proven, inexpensive and effective way to build customer loyalty and generate referrals. It also seems deceptively easy—emphasis on “deceptively.” People make many mistakes when producing their newsletters. Here are a few of the most common pitfalls and how to avoid them.
  • Determining the Success of Your Marketing Campaign

    info@wpicommunications.com
    12 Feb 2015 | 3:00 am
    There are many ways to track the success of your marketing campaign. Perhaps too many. The amount of data you dig up can be utterly staggering. Between newsletters, Web sites, social media, traditional advertising and more, how do you determine what is driving growth? Here are a few proven metrics to help measure how successful your marketing efforts have been.
  • Personalize Your Client or Patient Connections with Your Newsletter

    info@wpicommunications.com
    5 Feb 2015 | 3:00 am
    Creating your newsletter should never be a pro forma activity. It’s not simply a matter of creating content to satisfy a marketing checklist. It’s a way to build and maintain a relationship. 
  • Building Your Medical Practice Takes More Than Medical Skills

    info@wpicommunications.com
    8 Jan 2015 | 3:00 am
    I once knew a brilliant courtroom attorney. He had a commanding voice and presence that won him awards in law school. In front of a judge and jury‚ he was nearly unstoppable. Unfortunately, he was also an enormous money loser at his firm and had to be let go. He simply could not find enough paying clients to keep his job. You can be the best at what you do, but without a system in place to build your medical practice, even the best physician in the world will not be able to keep the lights on. Having the skills is not enough—people need to know about them. You need to find a means…
  • Newsletter Marketing Builds Trust

    info@wpicommunications.com
    18 Dec 2014 | 3:00 am
    There is a lot of talk about what professional practices need to do to be successful. One often overlooked component is actually the basis of most professional interactions and the foundation of business success: trust. 
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    Concentric Content Marketing

  • Best Research Tools To Understand Your Audience

    Cate Conroy
    4 Mar 2015 | 4:08 am
    We’ve talked about why audience research is so important, now let’s check out the research tools that can save you time and effort. Remember, when researching your audience you want to answer the 5 W’s: Who, What, When, Where, and Why. Who… are they following? are they interacting with? What… are they talking about? are they asking questions about? When… are they talking (time of day, season, etc.)? Where… are they talking (platforms, networks etc.)? Why… are these topics important to them? Here are some of our team’s favorite research…
  • [TEMPLATES] Get Content Ideas From Sales & Customer Service

    Cate Conroy
    23 Feb 2015 | 3:41 am
    One of my favorite places to get content ideas is the sales and customer service teams. These guys spend all day talking with current and potential customers.  They have their fingers on the pulse of what is happening with your audience. In particular, the questions that these guys hear are the key to your audience’s challenges. If you can get these teams to keep track of the questions they are asked every day, you will automatically have a list of content ideas. Every question can be turned directly into a topic idea like so: Sales Question: Why are you guys better than your…
  • Tools To Help You Calculate ROI of Your Content Marketing

    Cate Conroy
    18 Feb 2015 | 3:33 am
    If you need to calculate ROI, there is a simple formula you can follow: Total Revenue – Total Expenses = Return on Investment But when it comes to content marketing, it can be difficult to tie your work directly to revenue numbers.  That is why we’ve gathered the best tools on the web to help you demonstrate return, share your insights, and plan your marketing budget. Calculate Your Blogging ROI -  I love this post by Jay Baer and it is the best place to start. This article is one of the most straightforward pieces on how to calculate ROI. Even if blogging isn’t your…
  • Top 10 Personal Skills of Great Content Marketers

    Cate Conroy
    16 Feb 2015 | 1:48 am
    There are certain personal skills that align with different professions. A news reporter must be inquisitive in order to get to the heart of a story.  To be able to break down a computer system into its parts and find the source of a problem, an IT Director must be analytical. When it comes to marketing, there are some core skill sets that all the greats have in common. Here are the top 10 personal skills of great content marketers: 1. Curiosity – You have to understand and research your audience to be an effective content marketer.  You have to be curious to do research effectively.
  • Why Audience Research is More Important than Your Writing

    Cate Conroy
    13 Feb 2015 | 2:35 am
    It is better to spend 3 hours on audience research rather than 3 hours writing.   Why? Because quality trumps quantity. As marketers, we always have more demands on our time than hours in the day.  Using our time wisely is important to being successful.  That is why I’m telling you that the research you put into your content is more important than the actual writing or content creation. Spending your time on audience research allows you to better understand you audience, and therefore build higher quality content. Higher quality content is important for three reasons: it is more…
 
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    CoSchedule

  • 15 Ways Real Bloggers Solve Their Biggest Challenges: #CoChat

    Krista Tolstedt
    6 Mar 2015 | 1:01 pm
    On Thursday, March 5, we held our first weekly Twitter chat called #CoChat. Our goal for #CoChat is to provide participants new blogging and content marketing ideas to save time, create better content, and grow their audience. We want to connect them with bloggers, content marketers, and other awesome people who just want to get better at what they do. Basically, we want to help people, including ourselves, become better bloggers! Join us for future #CoChat Twitter chats to learn with us! Here is a recap with highlights from the chat: Q1: In our recent survey, finding time to create…
  • How To Start A Blog From Absolutely Nothing To Your First Post

    Nathan Ellering
    4 Mar 2015 | 7:05 am
    So everyone and their mother has sold you on starting your blog. That’s why you already know everything you need to know about why blogging is awesome. You’ve read posts like these: How To Start A Blog When You Have Absolutely No Audience How To Turn Your Blog Readers Into Paying Customers How To Write A Great Blog Using CoSchedule (Our Best Secrets) But no one has told you how to actually start your blog when you have absolutely no idea where to start. This is how to start a blog demystified. From scratch. For non-tech nerds. Seriously. How To Start A #Blog From Absolutely…
  • How To Set Deadlines And Processes To Make You (And Your Team) More Efficient

    Tyson Downs
    3 Mar 2015 | 9:15 am
    You’re blogging for obvious reasons: Your blog is a really powerful tool. On one hand, it acts as an SEO tool to bring your business website more traffic, while on the other, it provides useful information that helps establish your brand and build trust. And that helps turn your readers into paying customers. But blog posts are comprised of multiple components, so they require multiple people—or for one person to wear many hats—in order for the right keywords, ideas, text, images, and marketing to come together and work as a cohesive unit. So how to set deadlines and work as a…
  • How To Blog With As Little As Possible

    Julie Neidlinger
    2 Mar 2015 | 7:00 am
    Our own CoSchedule blog readers indicate the need for pared-down, minimalist blogging. In a recent survey, we learned that 58% of our readers are solo bloggers. They don’t have a team to help them get content published. 20% of our readers have a hard time finding the time to create content, while 22% say their biggest challenge is planning content. What gives? Complexity, that’s what. How To #Blog With As Little As Possible via @JulieNeidlingerClick To Tweet There seems to be needless complexity with blogging these days. But there is also a time when complexity has a…
  • How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post

    Julie Neidlinger
    25 Feb 2015 | 6:55 am
    Creating the perfect blog post sounds like a tall order, and maybe laying claim to it sounds a bit pretentious. Is there even such a think as a “perfect” blog post? Perfection looks a bit different for each person. What is perfect for your blog post isn’t for mine. But there are qualities to that perfect post that apply to every blogger, no matter what the final outcome looks like. How To #Write A #Blog Post: Your 5-Point Checklist To Rock The Perfect Post via @JulieNeidlingerClick To Tweet Derek Halpern takes the approach that there is a template for assembling your blog…
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    Feldman Creative

  • SEO Bullshit (And How to Avoid Stepping In It)

    Barry Feldman
    28 Feb 2015 | 7:19 pm
    I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.) I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you’re sabotaging your success. I’m not saying you shouldn’t hire SEO professionals. If you can’t parcel time to do the necessary research, link seeking and…
  • Content Amplification Strategies to Reach a Larger Audience

    Barry Feldman
    22 Feb 2015 | 11:02 am
    You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like so many other content marketers, especially those joining the content party in the 2000-and-teens years, are learning how hard it is to find an audience, to be heard, to get a response. You need a content promotion plan “Most people create content first, then think about content…
  • How to Move Readers to Share Stories [71.4]

    Barry Feldman
    15 Feb 2015 | 5:39 pm
    I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via social media. Also, I want you to know a version of this post was published by KISSmetrics, with a headline that earned a 75. 71.4? 75? What’s with the numbers? I’m talking about emotional…
  • The Great Content Marketing Buzz Kill (And 7 Killer Content Ignition Ideas)

    Barry Feldman
    9 Feb 2015 | 5:55 pm
    Content marketing has peaked. Look at the Google Trends timeline below, which shows relative search activity. September 2011 marked the beginning of a steep incline in interest. The buzz kicked into high gear in 2013, inched up in 2014, and hit a new ceiling this month. You can guess what’s to come. Content marketing interest will decline. Will the content marketing fire burn itself out? I don’t believe it’s going down in flames, but yes, an enormous number of companies trying to do content marketing are bound to get burned. It happens when you play with fire. Of course, like any…
  • 8 Keys to Creating More Meaningful Content

    Barry Feldman
    2 Feb 2015 | 9:18 am
        Hello ! @ # $ % ^ & * I was staring at my keyboard when I got the idea for this post. And there they were, right in front of my eyes and at my fingertips: eight keys to content marketing. Take a look at your keyboard. Look at the number keys, specifically the eight symbols on the number keys. In my mind (and now yours), each symbol suggests an effective approach to creating more meaningful content. The holy smokes key The exclamation mark. It’s used to indicate strong feelings. Perfect! Strong feelings inspire you to act. You’ll share the content that moves you. You’ll…
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    Big Leap Creative

  • Why The Marketing Research Phase Matters

    Lisa Gerber
    2 Mar 2015 | 7:30 am
    You eagerly open the cost proposal from your prospective marketing communications agency hoping you’ve finally found your match, only to find a hefty line item (both in budget and in timeline) for research and planning or “discovery.” You immediately think, “We don’t have time for that,” “we don’t have budget for that,” “we know this stuff already and can share it with you,” “we just want to get started.” Or any combination of those. No, I say. You cannot skip it. and here is why. That overused expression: having a…
  • Sales and Love Affairs: Same thing; different happy endings

    Lisa Gerber
    1 Feb 2015 | 10:38 am
      A little over 13 years ago, I made a move from Seattle to the small resort town in the mountains where I live now, to run the marketing department of the ski resort. I got here in mid-November, way too late in the ski season cycle to be jumping into my marketing job. Ski season would start in a few weeks, and I didn’t have the luxury of Summer prep time. On top of that, I had culture shock moving from the city to the small town, and I was largely… alone. I was also “fresh meat” in town. Pardon my sounding full of myself, but let’s be real, a single girl moving to the a…
  • The Curse of Irrational Dialogue

    Lisa Gerber
    26 Jan 2015 | 7:00 am
    It seemed much easier to not take that two-week vacation to Japan which is why we decided to cancel the trip about four weeks prior to our departure. Over dinner one evening, we reviewed our combined anxiety levels and all the things we have going on with the three businesses we own between the two of us. It seemed wiser to stay home and tend to the things that needed us. I agreed, reluctantly, I’ll admit. However, the next morning, I did not go about canceling the air and lodging like I said I would. A week later, I brought it back up for discussion. What’s the point of…
  • Balancing Ambition And Happiness

    Lisa Gerber
    22 Dec 2014 | 7:00 am
      I used to spend a lot time worrying about stuff – stuff like how to be more successful, how to generate more business, how to get a bigger home, go on a grander vacation, have more fun than others. I’d browse Crate and Barrel, West Elm, and Nordstrom catalogs earmarking pages with things I wanted to buy. It all just made me want more. And be less happy with what I have. Recently, I’ve come to the realization I spend more time worrying about the future and less time enjoying today. And I look back on life and realize what a wonderful adventure it has been: All the…
  • Should You Publish on Medium?

    Lisa Gerber
    9 Dec 2014 | 9:15 am
    This weekend I published my first story ever on Medium and it became the top story the next day. I’m not going to lie, yesterday was a good day for my ego. I mean, just look at me! But this was an experiment  – should you or should you not publish on Medium? – and I’d like to share what I learned in two days. Medium is a blogging platform founded by Twitter founders Ev Williams and Biz Stone. The recommendation engine and staff curate the content so the best and most recommended stories float to the top, and “collections” categorize stories into topical…
 
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    vWriter.com - Grow Traffic. Build Engagement. Be Everywhere.

  • Advertising On Facebook: How To Run Profitable Facebook Ads

    Steve Shaw
    3 Mar 2015 | 2:15 am
    Advertising on Facebook is one of the most powerful forms of online marketing now available. Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that’s otherwise sitting there waiting for them to take advantage of. But with a slight shift in approach, they could run ads with a positive ROI (Return on Investment). By doing so, they can claim a new and often very profitable revenue stream for their business. Here’s How To Make It…
  • It Just Got Easier To Share … Social Media Marketing Made Easy

    Steve Shaw
    27 Feb 2015 | 5:30 am
    vWriter.com launches a raft of new and exciting functionality designed to optimize your use of social media Looking for a tool that will help you to really easily create and share content for your social networks, keep them active and engaging, and build up your own online influence and authority? Need something to build your online visibility, following the demise of SEO? If so, you’re in luck. vWriter.com has recently launched a raft of exciting, major updates that turn it into a fully-fledged social media management tool. They make managing multiple social networks for your business…
  • Social Media Auto-Updates: How To Cycle Through A Set Of Recurring Updates On Auto-Pilot

    Steve Shaw
    9 Aug 2014 | 3:00 am
    Imagine you want to regularly publish the following type of information through social media: Popular Quotations. Quotations get a ton of engagement on social media – sending regular quotations out can certainly help capture, entertain and engage your community. Tips related to your niche. Sell fishing equipment? How about regular fishing tips? Or real estate? What about tips on getting maximum value for your property or selling quickly and efficiently? And how about linking each tip back to a relevant blog post, or video, or SlideShare presentation? Think about how this approach can…
  • How To Keep Your Social Media Accounts Updated Automatically With Quality, Hand-Crafted Posts

    Steve Shaw
    8 Aug 2014 | 12:03 pm
    Update February 2015: Content Marketing Machines referred to in this article have since been superseded by Publishing Channels.   Are you barely keeping your head above water trying to manage social media? Many businesses are in the same boat. With that perpetual challenge in mind, vWriter.com is today launching the first phase of a unique system designed to push individualized, hand-crafted quality updates to your social media channels on auto-pilot. It’s the first of its kind (that we’re aware of) in the world, and is very exciting technology. It frees up your time, your…
  • The Guide To Online Visibility For The Time-Poor Business Owner

    Steve Shaw
    8 Aug 2014 | 8:59 am
    This is the final report in my series on online visibility, helping business owners to boost their online visibility in a changing online climate. The other two reports are here: The Online Visibility Crisis: The Race To Embrace Social And Content Marketing The ‘Be Everywhere’ Strategy: For Traffic, Online Visibility And Leads This final report provides a Guide To Online Visibility For The Time-Poor Business Owner, and shares how the average small business owner can plug in and “Be Everywhere” while still having time to run their business and go on vacation. If you’ve…
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    Kapost Content Marketing Blog

  • Google Is Ranking for Mobile Optimization. Here’s What You Need to Know (and Do).

    Liz O'Neill Dennison
    6 Mar 2015 | 5:01 am
    image source: Mashable  Last week Google announced that as of April 21st, they’ll use mobile-friendliness as a ranking factor in their mobile search results. This is no surprise when you consider mobile statistics like these: Among U.S. adults, 22.9% of all media time in 2014 was spent on mobile Mobile searches (roughly 85.9 billion) will surpass desktop searches in 2015 57% of the United States owns a smartphone 81% of conversions from mobile search happen within five hours of the search If your website isn’t mobile-friendly already, you’re likely losing traffic,…
  • 3 Storytelling Ideas for Financial Services Marketers

    Ritika Puri
    6 Mar 2015 | 5:00 am
    Content is one of the biggest opportunities in marketing—especially for the financial services industry. As the competition for audience attention becomes more cutthroat, audiences are becoming less receptive to unsolicited sales pitches and product announcements. To put it bluntly, companies churn out a lot of junk that consumers don’t have the mental bandwidth to navigate. Brand storytelling can help financial services firms stand out in genuine, human, and authentic ways. The challenge that financial services marketers face, however, is that good content ideas are often buried under…
  • [Video] Feeding All of Your Content Distribution Channels

    Liz O'Neill Dennison
    5 Mar 2015 | 5:02 am
    There are a lot of distribution channels out there today. In a struggle to feed them all, marketers are focusing on more content rather than good content. Turns out, they’re barking up the wrong tree. As a result, up to 70% of B2B content goes unused. It doesn’t have to be this way. Check out the video below, and learn to create and distribute content across all your channels with the “content pillar” approach. There are a lot of distribution channels out there today. In a scramble to feed them all, most marketers focus on the quantity of their content rather than…
  • Digital Marketing Spend Dominates Budgets in 2015

    Jean Spencer
    5 Mar 2015 | 5:01 am
    Last month we published “How to Allocate Your B2B Marketing Budget,” but we may have spoken too soon. Oracle and Econsultancy just released their 2015 report, with new numbers and trends. But if reading an epic, 63-page report isn’t how you want to spend your lunch hour, I’ve summarized the main findings in this post. Don’t worry—I didn’t mind reading the whole thing. First, a Quick Summary Digital marketing spend has reached an all-time high Earned media (i.e., social media and content marketing) is the biggest winner of increased budget spend Executives…
  • 3 Ways to Get Creative with Content for “Boring” B2B Industries

    Jordan Rothenberg
    5 Mar 2015 | 5:00 am
    So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound accurate? The good news is that you’re not alone. The better news is that there are simple ways to bring sexy back into your seemingly mundane content. Keeping in mind that you’re not competing with the BuzzFeeds of the world, take a giant step back. Think about your audience. To them, sexy isn’t necessarily a top-ten list about the best brunch to be had in Manhattan’s Lower East Side. They’re turning to you to be informed,…
 
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    Accelity Marketing

  • ARE YOU SPENDING MONEY WITHOUT A PLAN?

    Alicia Olsen
    26 Feb 2015 | 8:00 pm
    Last month I wrote about 3 marketing mistakes that businesses commonly make and the first blunder I discussed was “putting tactic before strategy.” This happens often when a business owner sets his or her sights on a particular marketing tactic without first considering the business needs and goals. For example: a business owner hires a social media manager because she thinks her company needs to be active on social media, since their customers and competitors are. What’s the problem here? There’s nothing wrong with implementing a social media initiative, but the issue here is the…
  • DON’T BELIEVE THESE 3 MARKETING MYTHS

    Jackie Steinmetz
    3 Feb 2015 | 11:36 pm
    This post originally appeared on Startupsavant.com, a website dedicated to providing resources to entrepreneurs. Read it here. — Does this meme look familiar to you? It certainly does to me. There are a lot of people that don’t get marketing; they think it’s gimmicky, involves giving stuff away for free, or my personal favorite, is “just like Mad Men.” But the biggest offense is when business owners believe this stuff too. Marketing is an integral part of growing any startup (or really, any business). The sooner business owners get onboard, the sooner they reap the benefits:…
  • 3 COMMON MARKETING MISTAKES THAT BUSINESSES MAKE

    Alicia Olsen
    27 Jan 2015 | 3:13 pm
    It’s no secret that marketing is crucial for business success. Unfortunately, it’s not always easy to know where to invest your time and dollars when you’re not a marketing expert. Below I share a few of the most common marketing mistakes that businesses – small and large – make, and how you can avoid them.   1. Putting tactic before strategy I see this with nearly every new client I meet with. They want help “improving their Facebook presence” or “developing an ad campaign.” There’s nothing wrong with these objectives, but I always suggest taking a step back first.
  • A NEW BEGINNING: WELCOME TO ACCELITY MARKETING

    Jackie Steinmetz
    16 Dec 2014 | 9:10 pm
    Today, everything is new again.   Jackie Steinmetz Consulting is now Accelity Marketing. I’m so excited to announce the rebrand of Jackie Steinmetz Consulting to Accelity Marketing, and the birth of a digital marketing agency. Though we’ve been operating as a team for some time, now it’s official: when you engage with Accelity, you don’t just get me. You get a team of enthusiastic, driven and efficient marketers and designers. There’s not enough room in this blog to explain how awesome they are – find more about each of them on the About page.
  • IS CONTENT MARKETING A HECK YES OR NO?

    Jackie Steinmetz
    9 Dec 2014 | 2:20 pm
    This post originally appeared on Startup Savant, an online magazine that is written for small business entrepreneurs, by small business entrepreneurs. — My new motto is “heck yes or no.” Though I may be censoring it a little bit, the idea is the same: I make decisions because I really believe in them, or I don’t do it at all. The same should apply to anything a business owner does for his or her business. So is content marketing a heck yes or an absolutely not? It’s a proven way to generate leads. It helps with SEO. And if your content is really good, it could even go viral.
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    Tai Goodwin, Motivational Speaker, Author, and Empowerment Coach | RSS Feed

  • 15 Ways to Build Trust and Credibility with Online Marketing

    Tai Goodwin
    2 Mar 2015 | 12:58 pm
    Two life coaches hope to get more clients using online marketing and social media. They both have websites, a Facebook business page, a LinkedIn profile, and a YouTube account. Life Coach A is getting lots of leads from her site every week. Life Coach B has a beautiful site, with great images, and her signature pink color. She knows people ... Read More The post 15 Ways to Build Trust and Credibility with Online Marketing appeared first on Tai Goodwin, Motivational Speaker, Author, and Empowerment Coach.
  • The Brilliant List: Speaker One Sheet Examples and Tips

    Tai Goodwin
    2 Mar 2015 | 10:12 am
    What is a Speaker One Sheet and Why You Need One Imagine you are planning an event – it could be a small event for your church or a national conference. No matter what size the event you want to hold, you need a speaker. You google empowerment speakers and a huge lists of names show up. You refine your ... Read More The post The Brilliant List: Speaker One Sheet Examples and Tips appeared first on Tai Goodwin, Motivational Speaker, Author, and Empowerment Coach.
  • [INFOGRAPHIC] How Much Do Authors Really Make From Book Sales?

    Tai Goodwin
    25 Feb 2015 | 4:23 am
    The post [INFOGRAPHIC] How Much Do Authors Really Make From Book Sales? appeared first on Tai Goodwin, Motivational Speaker, Author, and Empowerment Coach.
  • How Service-Based Entrepreneurs Can Give Back Without Going Broke

    Tai Goodwin
    24 Feb 2015 | 4:30 am
    “You can’t make a change if you can’t stay in business.” – Daymond John, Founder of FUBU and SharkTank panel member. Have you ever had line, just a snippet of conversation, that wedges itself in your subconscious like a splinter? This is exactly what happened as I was watching Shark Tank last week. The entrepreneurs pitching the sharks were well intentioned with a ... Read More The post How Service-Based Entrepreneurs Can Give Back Without Going Broke appeared first on Tai Goodwin, Motivational Speaker, Author, and Empowerment Coach.
  • Q + A: How to Use Free Consultations as Part of Your Sales Process

    Tai Goodwin
    19 Feb 2015 | 10:44 am
    Using free consultations as part of the sales process came up for discussion in one of the Facebook Groups I’m part of. I’m sharing part of the conversation here. Q: I am on the fence about free consults and really giving this whole process some thought. I recently did some sales calls where I was putting my focus on connecting and giving ... Read More The post Q + A: How to Use Free Consultations as Part of Your Sales Process appeared first on Tai Goodwin, Motivational Speaker, Author, and Empowerment Coach.
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    Words 2 Wow Blog

  • I Asked a Scientist How MarCom Could Be More Helpful

    24 Feb 2015 | 5:45 am
    I was recently a part of a spirited discussion between some scientists and marketers in the Analytical  Instruments Professional Network Group on LinkedIn. It came about as a result of sharing  this blog post   about getting content first (in any form) and worrying about format later, which I still think is a great idea. You can read the LinkedIn discussion yourself, but it touched on what a few scientists found useful (and sometimes useless) in marketing communications from our industry. 
  • Marketing Resource Allocation – Finding the Right Mix

    24 Jan 2015 | 5:12 pm
    Does your company see itself as a series of product launches? That can be a big strategic mistake that results in loss of value. What's the best way to allocate your marketing resources? And how does content marketing fit into that mix? Well, of course, it depends. To make the right decision, you need to think about the trade-offs and where you can get the biggest bang for your buck.
  • How to Change an Organization Through Marketing Communications

    18 Jan 2015 | 7:21 am
    A marketing communications team is often thought of as a service provider within a larger organization. MarCom tells the company's stories to the outside world. But it has the potential to do much more than that. It's possible to change an organization and make it more successful through marketing communications.
  • Survey Results: Sales and Marketing Alignment in the Life Sciences

    12 Jan 2015 | 9:16 pm
    I recently ran a casual survey of sales professionals in the life sciences to capture a glimpse of what they wanted from their marketing communications teams. The survey was also a chance for marcom managers to start a discussion with their sales teams about how they could help them better. 
  • Don't Hire Another Marcom Specialist Before You Do This

    5 Jan 2015 | 5:14 pm
    The New Year brings a clean slate and yet, you’re already feeling pressure to generate more leads. But your marcom team is stretched to the limits of its capacity. Somehow you need to do more than you did last year. Produce more content. Nurture leads more effectively. Maybe you are missing a critical skill on your team and would like to fill that gap. So you are going to hire someone. If you have missed a critical step, you could be making an expensive mistake.
 
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    Visually Blog

  • Five questions your marketing team should be asking about location-based technology

    Nate Birt
    4 Mar 2015 | 6:00 am
    Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. The directive is simple: Visit us to try these delicious new dishes. Now consider the gray area your marketing team will want to explore in the future. This is the world of location-based marketing. We say it’s gray not because it’s new (it isn’t) nor because it’s impossible to sort…
  • How to Create Compelling eBooks

    Visually
    2 Mar 2015 | 6:00 am
    Have great ideas but are unsure how to package them as effective content marketing? Blogs are great for short takes on topics your readers love, but some ideas are so rich they deserve a more in-depth treatment. That’s where eBooks come in. eBooks are perfect for content that’s too long for a blog post, but too short for a whitepaper. When done right, eBooks can bring in new quality leads, showcase a staff’s writing and design chops, and position brands as thought leaders. In today’s collaborative economy, sharing what you know is a perfect way to show how your brand is best. But…
  • Content Marketing and The Great Dress Debacle

    Larissa Russell
    27 Feb 2015 | 2:07 pm
    Yesterday, a picture of a gold and white and/or black and blue dress was posted on the Internet – and it’s still circulating. WIRED, Times, Yahoo, BuzzFeed, Reddit, ABC, Business Insider, You-Name-It.com … they’ve all joined in the conversation. So what’s going on here? Lots of experts have weighed in to explain the phenomenon. Designers, neurologists, psychologists as well as health and vision professionals have spoken up, explaining that it’s just an optical illusion, albeit a very impressive one. Our eyes and brains can fool us depending on a lot of factors, some understood…
  • “Ephemeral Marketing” Best Practices Learned From Snapchat

    Nate Birt
    27 Feb 2015 | 6:00 am
    Brand marketing typically involves getting a campaign message to stick in clients’ minds and resonate for some time, but the new era of communications is far more fleet of foot (or of smartphone – you get the drift). Welcome to the Age of Ephemeral Marketing. No, this isn’t a plea to hire ghosts or the undead to do you’re bidding. Ephemeral simply refers to the fact that more platforms are experimenting with ways to transmit messages that exist only temporarily—mere seconds, in most cases—to drive engagement and specific actions on the part of consumers. Admittedly,…
  • The Science of Great Creative

    Jack Pollock
    25 Feb 2015 | 11:54 am
    On Wednesday, March 4 at 2pm PST, Visually and Percolate will co-present a webinar on how to use data to optimize your creative strategy. With the pace of media today, a successful marketing strategy requires an analytical approach driven by market research, audience data and performance metrics. Data doesn’t just inform sound decision-making, it governs it. In fact, the majority of marketers manage at least 20 percent of their ad spend programmatically, using algorithms that leverage everything from weather patterns to stock prices to optimize ad performance. Recently, programmatic…
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    Atomic Reach Blog :: Content Marketing & Scoring Engine

  • Contributing Writers: Check For Content Quality With This App

    Summer
    1 Mar 2015 | 5:49 am
    We are always tinkering with our favorite app: the Atomic App for Chrome. Fresh out of the lab, we have added a new feature to the extension! Now, we’re making it easier for people to collaborate and share their content with other blogs and publications.This feature, called the Atomic Editor, helps writers who don’t have access to a CMS, blog or publication. It also really helps editors save time in proofreading. We’ve also added the option to download or email your article.What’s New With the Atomic App for Chrome?The Atomic App for Chrome is the easiest way to…
  • Three Quarters of Content a Waste of Time, Space, and Money?

    John Schuller
    24 Feb 2015 | 1:14 pm
    Imagine this… you’re in a meeting with executive leadership and the agenda has the discussion turning to you next.You’re prepared to tell everyone how your content marketing strategy is working.  You have numbers and graphs obtained from post-publishing analytics tools.  You’re ready to answer questions about SEO, brand visibility, engagement, and how all of that is going to help drive more sales conversions.These executives are probably the ones who had to be “sold” on the concept of content marketing.  They funded efforts to go forward with the plan.  They have…
  • Can You Believe These Results From a Content Scoring Technology?

    Summer
    19 Feb 2015 | 12:21 pm
    Throughout 2014 and even going into the new year, one of the biggest challenge with content marketing is creating engaging content, which in truth, is an obstacle to a much larger problem: connecting with our audiences.This year’s findings collected by the Content Marketing Institute proves that 81% of B2B marketers deem engagement as an important content marketing goal.70% of marketers from companies of all sizes are creating waaay more content over the last year but the problem is that only 5% of marketers are very successful at tracking the ROI of its own content marketing…
  • How to Use the Atomic App for Chrome

    Summer
    13 Feb 2015 | 1:05 pm
    Meet: the new and improved Atomic App for Chrome.We’re so excited to unveil this (again) because it’s gone through a little bit of a revamp. The user interface is cleaner and visually engaging, making it easier to use. Also, you can now submit feedback.What is the Atomic App for Chrome?The Atomic App for Chrome is the easiest way to create quality content consistently. It improves your content and ensures that it will resonate with your audience. It helps you write and structure your story for your audience before you hit publish. Score and edit blog content, emails and more. You will…
  • Do You Want to Write Better and Attract a Crowd? You Need Atomic App for Chrome.

    Ira Haberman
    12 Feb 2015 | 11:37 am
    You are a thought leader in your space.You are an amazing story teller, have a lot to say and already know that telling your story is critical to developing a wider audience.That’s why you’ve decided to share your stories and your message on an amazing platform like LinkedIn.You know that your audience is thirsty for your knowledge and the ability to share what’s on your mind to their community only grows your status with them and others.That thirst quench though, is the end result of hovering over a laptop, ferociously typing away your thoughts and hoping it will resonate…
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    Content Marketing Blog | Inklyo.com

  • 8 Reasons Your Website Is Failing to Increase Your Conversion Rate

    6 Mar 2015 | 3:00 pm
    The Internet is a huge network of people, businesses, information, and services striving to attract the most visits to their respective websites. When you first launch your business website or service, the process of attracting potential customers can be overwhelming. Your website is probably one of many that offer similar products. Despite this, you can set yourself apart from competitors and increase your sales in two ways: attract more potential customers or increase the conversion rate of the customers already visiting your website. Optimizing your website to increase conversion rates is…
  • The 12 Biggest Website Mistakes You Can Easily Avoid

    6 Mar 2015 | 3:00 pm
    Websites. These days, it seems like almost every business has one. From your favorite local sushi place to your tried-and-true bookstore, every business, big or small, can be found online. Businesses today need to have an online presence if they want to reach potential buyers. This presence includes having a variety of social media accounts, such as Facebook, Twitter, LinkedIn, and Instagram—whatever will help leverage their website and reach the most people. Your company's website is its virtual storefront, and it often gives potential buyers their first impression of what your company…
  • Top 6 Keyword Search Tools for Your Business

    6 Mar 2015 | 3:00 pm
    Unlock your website's potential with SEO Do keywords really matter? The answer, according to Google, is a resounding yes. Search engines use keywords to direct organic traffic to your website. Without the right keywords, your business has little hope of attracting the right customers and converting leads into sales. If you've never done it before, keyword research can seem overwhelming. These six tools will help you build a keyword list and increase your visibility on the web. 1) WordTracker WordTracker is a well-reviewed tool that will help you create a solid SEO strategy. Its automated…
  • Top 5 Customer Relationship Management Tools

    6 Mar 2015 | 3:00 pm
    Improve customer support with customer relationship management tools You may have seen the term "CRM" bandied about on blogs and technology sites and wondered what that means. The term stands for "customer relationship management," and it is a hot topic for small businesses. CRM is all about improving contacts with existing and future customers. It runs from a sales office fielding calls from potential customers, through to scheduling sales meetings, and on to customer service and technical support after a sale. Maintaining an office just for customer support is an expensive luxury that…
  • Find Accounting Tools Online

    6 Mar 2015 | 3:00 pm
    Learn about new accounting tools available for small businesses Have you ever wondered what the term "cloud computing" means? Simply put, it means you use software that is not residing on your own computer. Instead, you access the program over the Internet. The benefit of this type of application is that you do not have to worry about installing or setting up the software, so you can't get it wrong. It also means you don't need a very large device to access all the functions of your business software, so you can do all your business documentation on a smartphone or a tablet. The accounting…
 
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    1st Quality Content Blog

  • 10 Qualities of a Great Website Content Writer

    Alex
    23 Feb 2015 | 10:27 am
    What do the most successful and sought after website content writers have in common? A lot as it seems. Web content writing is one of the most thriving and specialized professions in recent times. With the internet boom opening up newer playing fields for a wide variety of industries, the need for highly skilled and […]
  • Why Content Writers Should Have an Idea of the Basic Marketing Principles

    Anuvab
    16 Feb 2015 | 12:11 pm
    Writing is a creative, compelling and persuasive art. What is marketing then? An art or science or even both? A strong umbilical cord connects both marketing and writing in multifarious, unimaginable ways. No writing is deemed successful and purposeful if not tailored for an audience. Marketing is all about showcasing, promoting or selling ideas, concepts, […]
  • How to Successfully Find a Virtual Assistant (VA) for Your Business

    Peter
    8 Feb 2015 | 10:20 am
    The number of virtual assistants is shooting through the roof. When it’s time to find one or multiple virtual assistants or freelancers to help you run your business smoothly, you don’t need to worry about how close they’re located to your home office. Even if a virtual assistant is living 10,000 miles away from your […]
  • 1st Quality Content’s 10 Best Blog Posts of 2014

    Peter
    12 Jan 2015 | 11:07 am
    Of all the posts that we published on 1st Quality Content blog in 2014, there were some that attracted readers’ eyeballs the most and stood out quite well. Therefore, we thought it would be a good idea to serve you with the 10 best of all these popular blog posts. In case you missed out […]
  • 6 Common Symptoms of Boring Content

    Alex
    31 Dec 2014 | 6:25 am
    An overwhelming quantity of content hits the web every day – as much as 27 million pieces. What’s even more interesting is the fact that around 70% of all this shared content goes unused, consistently. It happens due to a variety of content marketing mistakes committed by most businesses out there. Whether it’s an article, […]
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    Online Marketing Strategies for Entrepreneurs

  • 3 Social Media Strategies To Convert Fans to Customers

    Jolynn Oblak
    26 Feb 2015 | 3:39 pm
    Online Marketing Strategies for Entrepreneurs - Online Marketing Strategies for Entrepreneurs Guest Blog Post by Dennis Styers Social media presents […] The post 3 Social Media Strategies To Convert Fans to Customers appeared first on Online Marketing Strategies for Entrepreneurs.
  • How to Develop a Persuasive Content Marketing Plan

    Jolynn Oblak
    17 Feb 2015 | 3:42 pm
    Online Marketing Strategies for Entrepreneurs - Online Marketing Strategies for Entrepreneurs You absolutely must have a persuasive content marketing […] The post How to Develop a Persuasive Content Marketing Plan appeared first on Online Marketing Strategies for Entrepreneurs.
  • 7 Market Research Tools to Help You Define and Validate Your Target Market

    Jolynn Oblak
    26 Jan 2015 | 4:57 pm
    Online Marketing Strategies for Entrepreneurs - Online Marketing Strategies for Entrepreneurs Are you struggling with sales conversion and a lack of […] The post 7 Market Research Tools to Help You Define and Validate Your Target Market appeared first on Online Marketing Strategies for Entrepreneurs.
  • How to Attract New Subscribers to Your Facebook Page

    Yohana Petrovic
    2 Jan 2015 | 7:30 am
    Online Marketing Strategies for Entrepreneurs - Online Marketing Strategies for Entrepreneurs Do you have a business? Are you a freelance writer? The […] The post How to Attract New Subscribers to Your Facebook Page appeared first on Online Marketing Strategies for Entrepreneurs.
  • Instagram for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power

    Jolynn Oblak
    12 Dec 2014 | 2:54 pm
    Online Marketing Strategies for Entrepreneurs - Online Marketing Strategies for Entrepreneurs Instagram is a visual marketing platform that offers in […] The post Instagram for Business: 5 Stunning Case Studies Illustrate The Social Platforms Branding Power appeared first on Online Marketing Strategies for Entrepreneurs.
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    Roojoom Blog

  • 6 Scalable Pieces To Complete Your B2B Content Marketing Strategy Puzzle

    Ivan Serrano
    24 Feb 2015 | 2:24 am
    With content marketing consuming more marketing resources and mind-share, it makes more sense than ever before to bring content marketing into the strategic realm rather than to consider it a marketing side-show. > Want to create B2B content that converts? Learn how Roojoom can help you Scalability is a factor that every enterprise factors into the infrastructure and processes that are essential to its growth plans. Scalability is also something marketers should be thinking about when developing a content marketing strategy. Here is some guidance to help marketers ensure that their…
  • How to Make People Fall in Love with Your Content?

    Yael Kochman
    12 Feb 2015 | 2:08 am
    Ahh, the time has come again: my Facebook feed is swamped with hearts and clichés. What is it about Valentine’s Day that makes us all so emotional? That makes us publicly announce our deepest and warmest feelings towards our loved ones? I guess we all want to love and feel loved. Not only on Valentine’s Day, but every day. Emotions help us connect. They help us inspire. Want your content to connect and inspire? Here are five tips to get you started. 1. Be the first to say “I love you” Have you ever said “I love you” to someone before they said it to you? Do you remember what…
  • 5 Ways For Consumer Brands To Become Great Storytellers

    Pam Neely
    26 Jan 2015 | 9:46 am
    Storytelling is one of the most fundamental human activities. It’s as essential to our nature as forming groups or using tools. Oddly enough, it’s at the core of marketing, too. In a sense, all marketing is storytelling. It always has been. It’s just that the rise of content marketing has brought us back around to see it. In recent years we’ve come to view content as a channel for marketing, then view entertainment as a channel for marketing. To see storytelling as a channel for marketing is just a natural progression. Simple, old-fashioned storytelling ends up being one of the…
  • How to Use PR, Social Media & Retargeting to Boost Content ROI

    Yael Kochman
    22 Jan 2015 | 3:42 am
    Did you know that some of the best content marketing tools are coming out of Israel? Wix, that recently raised $127 Million in an IPO, is one of the top website builders in the world. Outbrain, the world’s largest content recommendations platform, is another Israeli based company. Other tools on this list are Swayy, a content discovery tool, Oktopost, a content distribution tool, and of course Roojoom. But there’s more to content marketing than simply using the right tools. You also need the right strategy. This is why we founded a content marketing meet-up group to…
  • 5 Steps To Building Your Brand With Authentic Content

    Sherrill Layton
    20 Jan 2015 | 4:47 am
    In content marketing, the fittest contenders stand out because they are ready and flexible. Like good baseball players, they have their eye on the ball, willing to give their spirit to the team to drive their content out of the park and into the world. These last few years have seen an organic shift in online marketing, strewing these home runs all over the place. But, where can you find this action and join in on the success? With an arsenal of content tools by your side, you won’t need to venture far to find the new exciting trends that are currently flooding the worlds of online and…
 
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    Fresh Marketing: B2B Marketing Tips, Trends and Best Practices

  • What to Look for in a B2B Copywriter

    Jaime
    4 Mar 2015 | 5:00 am
    Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster. Many B2B marketers try several copywriters before they find the best fit. Make your search easier by looking for the following traits:  1. Experience in Your Industry Some copywriters are generalists, which means they write about everything from health supplements to…
  • 5 Ways Small B2B Marketing Teams Can Win at Content Marketing

    Jaime
    25 Feb 2015 | 5:00 am
    Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. But even though you have a small team, you’re likely under pressure to produce more and more content. According to the 2015 B2B Content Marketing: Benchmarks, Budgets, and Trends – North Americas report, 70% of B2B marketers are creating more content than they were last year – with 42% publishing daily or multiple…
  • How B2B Buyers Are Engaging With Your Content [Data]

    Rachel
    19 Feb 2015 | 2:50 am
    Let’s face it …  Your content marketing efforts don’t mean anything unless your ideal customers engage with your content and take action.   To help you get the most out of your content investments, I’ve compiled some recent statistics on how B2B buyers are using content throughout the sales cycle. Drumroll, please! The B2B Buyer Journey B2B buying is a team sport. According to TechTarget, the majority of B2B buying teams have between two and seven members. A significant number of these teams have 10 or more members. Google matters. When business buyers are ready to research a…
  • How to Increase Your B2B Email Open and Response Rates

    Jaime
    11 Feb 2015 | 4:00 am
    I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers to respond to your emails. According to the 2014 B2B Demand Generation Benchmark report, email is one of the top tactics for attracting a high number of quality leads.  Download the Email Marketing Pre-Launch Checklist.   The study also found that in-house email marketing yields one of the lowest cost-per-lead. Trade…
  • How to Turbocharge Your List Building With Content Upgrades

    Rachel
    4 Feb 2015 | 4:00 am
    “Would you like fries with that?” “Do you want to supersize your drink?” “Would you like to make it a combo with pop and a cookie?” The fast food industry knows a thing or two about upgrades. Just imagine the truckloads of extra fries McDonald’s sells every year – and the millions in additional revenue. But what if you could apply that same principle to your content marketing? What if every person who read your blog opted in for your premium content? How many more people could you get on your list? How many of those people would eventually turn into customers? Say “hello”…
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    JS Digital Solutions

  • Millennial Mindset

    admin
    3 Mar 2015 | 10:02 am
    March 3rd, 2015 I’ve seen more articles (and written a few myself) about millennials than I care to think about. As much as they’re the mystery generation that nobody can figure out, everyone certainly has tried. We’ve all decided that millennials are skeptical, cautious, care about the environment, are less likely to own big ticket items, etc. You’d think I’d be oversaturated by this topic, but I actually stumbled upon a piece recently that took a new approach. It analyzed the mindfulness of this demographic with a number of figures that surprised me. For example, 84% of…
  • Tips for Effective Email Marketing

    admin
    24 Feb 2015 | 10:47 am
    February 24th, 2015 Ah, email marketing. Often seen as something barely worth consideration. Something to forget about, perhaps. Move on to bigger and better things in the digital marketing world, right? Wrong! Digital marketing has gotten exciting, and there are so many new and fun things to try, but don’t forget about email marketing, just chilling, holding down the fort and standing strong. A survey from last fall surprised everyone when it found email marketing to be the most effective of all digital tactics. You mean those dozens of junk email in your inbox everyday work on some…
  • Are the Oscars the Next Super Bowl?

    admin
    17 Feb 2015 | 10:24 am
    February 17th, 2015 Plenty of people watch the Super Bowl for the ads, as opposed to watching for the actual game. Especially this year, especially in Wisconsin, most people I know certainly weren’t watching to cheer for either the Seahawks or the Patriots. The Super Bowl is the biggest day of the year for advertisers. Is the Academy Awards telecast becoming the second biggest day for marketers? This year it costs almost $2 million for a 30-second spot. The 2015 Super Bowl was about $4.5 million. It costs about $320,000 for a commercial during The Big Bang Theory, the most expensive…
  • Do You Know Your Audience?

    admin
    10 Feb 2015 | 8:28 am
    February 10th, 2015 How much do you know about your audience? If you’re a small business owner or employee reading this, then it’s feasible that you even know the names of some of your customers. That isn’t necessarily needed, although it’s great for building relationships. What is needed, no matter how large or small the company, is a basic understanding of who you’re selling to. You can’t possibly be successful without knowing a thing or two about your customers. Marketing needs to be tailored to them. Products need to fit the gaps in their lives. Take the time and learn who…
  • Super Bowl Commercials Quiz

    admin
    3 Feb 2015 | 7:30 am
    February 3rd, 2015 Super Bowl commercials get analyzed and discussed (some may argue, too much) in the weeks leading up to the game, during that Sunday, and then afterwards. While many of them are powerful, entertaining, and impressive, it’s been pointed out every year that they tend to not be overly impactful for each company, in terms of sales and profits. So I’m left sitting here wondering why that’s the case. We talk a lot about these ads, so we obviously paid attention. Why are so few people acting on what they saw? After thinking about a few possible reasons, I’ve decided that I…
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    Blogmutt, the blog writing service blog

  • Blogging For Small Business: How Facebook Got Me Hung Up On Hammocks

    Scott Yates
    6 Mar 2015 | 4:50 am
    The latest from theblog writing service, Blogmutt: By Jennifer Thornburg, A BlogMutt writer who loves shopping on the internet Every few weeks, like clockwork, I get the urge to buy a hammock. Not just any hammock, but the hammock: a Trek Light Gear hammock. The perfect blend of price and quality is just a click away and I can barely restrain myself. Just a few months ago, I didn’t even know this company existed. I entered into a contest for a free hammock; let’s face it, who doesn’t like free stuff? I liked their Facebook page, and now I am greeted regularly by bare feet…
  • 3 Content Marketing Insights Worth Sharing

    Patrick Armitage
    5 Mar 2015 | 9:19 am
    The latest from theblog writing service, Blogmutt: There’s a metric ton of content marketing tips worth checking out, but simply not enough time in the day to keep track of them all. Of all the great pieces of advice, direction and information, here were the nuggets from yesterday we thought were worth sharing. 1. “Tug Those Heartstrings” From MarketingProfs comes this infographic “Five Ways to Create Content that Reigns” with advice on speaking to your B2B or B2C customers. You’ve gotta make them “feel feelings” if you expect any of your…
  • Blogging For An HVAC Company: Must-Have Articles

    Scott Yates
    5 Mar 2015 | 7:58 am
    The latest from theblog writing service, Blogmutt: If you’re blogging for an HVAC company, there are certain blog topics that you should include on the site. Below are three of the most important. What Happens During a Maintenance Visit? All HVAC contractors would like for customers to sign up for a long-term maintenance contract in which the company annually carries out a checklist of maintenance tasks. Unfortunately, most potential customers have no idea just what these tasks are and how the customers will benefit by having the tasks done. Have an article on the blog that describes…
  • 9 Lessons Content Marketers Can Learn from Stoned Rabbits

    Patrick Armitage
    4 Mar 2015 | 10:07 am
    The latest from theblog writing service, Blogmutt: As some of you may or may not know, we created the #MuttLine to give you a daily dose of something useful and equally useless to brighten your day. And today’s no exception. Today’s #MuttLine should put a hop in your step with all things content marketing and the potential for stoned rabbits following humans around. 9 Lessons Content Marketers Can Learn from Traditional Journalism The original content marketers, journalists, have a few lessons that can be learned when creating content. Now granted, the second lesson flies at…
  • Paulo Coelho, Mindy Kaling, Martha Stewart, And Lauren Conrad Tell You Why To Buy Blog Posts

    Scott Yates
    4 Mar 2015 | 8:21 am
    The latest from theblog writing service, Blogmutt: People use blogs for many different purposes.  Some people want to increase sales, while others want to create a good company image.  Individuals who write blogs often just want to be heard and to connect with others on the internet.  Everyone wants to find fans and become popular in their own right.  This is the reason why many celebrities have taken to blogging.  And sometimes, they even write about the process of blogging.  Here are a few celebrity quotes about blogging that might inspire you to buy blog posts. “Once I found this…
 
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    Vero Email Marketing Blog

  • Email Bag: Email Marketing Questions, Answered

    Jimmy Daly
    25 Feb 2015 | 6:00 am
    We get a lot of questions on how to send better emails. Chris Hexton and I typically answer them via email, Twitter, webinars and live Q&A calls. We thought it would be fun to start sharing the answers publicly, so here’s the first ever Email bag. If you have a question you’d like us to answer, leave it in the comments. You can also register for our upcoming webinar with Unbounce (learn more and register here). Chris and Oli Gardner will be talking about landing pages and taking questions. Hope to see you there! What do you think is the impact of subject and snippet on e-mail…
  • How To Write and Send Super Effective Re-Engagement Emails

    Sujan Patel
    18 Feb 2015 | 8:22 am
    This post was written by our friend Sujan Patel, VP of Marketing at WhenIWork.com. You’ve fought hard. You’ve fought hard to get people on your email list. You’ve fought hard to get them to sign up for free trial. You’ve fought hard to get them to your website to make a purchase. Or you’ve fought hard to get them to make that first purchase. So what do you do about those people who stop engaging with your business? Those who stop opening your emails, don’t upgrade to a paid account, don’t complete their first purchase, or don’t return to your…
  • [AUDIO] Email Marketing Q&A with Chris Hexton

    Jimmy Daly
    17 Feb 2015 | 6:00 am
    We received so much positive feedback on our first email marketing Q&A that we decided to do it again. The idea is simple: Anyone can submit a question related to email marketing and Chris Hexton will answer it. To be notified of the next Q&A call, signup for our weekly newsletter. You can listen to and download the Q&A below.
  • The Small Win Email: A New Way to Think About Conversions

    Jimmy Daly
    16 Feb 2015 | 6:00 am
    I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen between the top of the funnel and the bottom that ultimately result in conversions. The reason this is frustrating is because it’s hard to keep track of (and create) small wins. Imagine someone discovers your product or service through your content or…
  • The January 2015 Blog Report

    Jimmy Daly
    12 Feb 2015 | 6:00 am
    Each month, I update the Vero team on the blog. In the past, we’ve kept these reports internal but starting today, we’ll publish each report here on the blog. These reports are pretty simple but it will give you an idea of what’s going on behind the scenes. Hopefully, it will provide some insight into how things work here at Vero and maybe even inspire you to try something new in your own marketing. Enjoy! The Numbers (on the blog subdomain) Pageviews: 63,871 Average time on site: 2:59 Bounce rate: 76.91% Organic search visits: 13,634 New email subscribers: 1,051 A few other…
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    Wylie Communications, Inc.

  • Writing in the right direction

    Ann Wylie
    28 Feb 2015 | 9:00 pm
    Create written communication guidelinesEver wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?”Write it right Writing guidelines get your writers and reviewers on the same page — literally.How about a resource you could use to show serial offenders how to fix label headlines, passive voice or leads that are more likely to get readers to take a nap than to take action?Wouldn’t you love to present a document that helps you tell your approvers, “While I personally would love to press…
  • Captivate your audience

    Ann Wylie
    21 Feb 2015 | 9:00 pm
    Three ways to make your copy more creative“Nobody ever sold anybody anything by boring them to death.”— David OgilvyOgilvy was right.If you want someone to buy what you’re selling — whether you’re pitching products and services or positions and ideas — you must first engage them.Draw them in Want to grab reader attention? Make Your Copy More Creative.And nothing engages audience members quite so well as creative material. Creative elements get attention, communicate more clearly and enhance credibility. They paint pictures in your audience members’…
  • Lists with benefits

    Ann Wylie
    14 Feb 2015 | 9:00 pm
    Make them parallel, verb-basedWhen Mr. Wylie’s Writing Tips had a hip replacement recently, he had to take a break from grocery shopping. I went searching for my new BFF, an online grocery delivery service.I found Envoy, which turned out to offer grocery delivery and a writing workshop in one.Lost weekends You had me at “Save 80 hours a year.”Envoy does a great job of expressing its benefits. My favorite: “You’ll save 80 hours a year.” You mean I can avoid two work weeks of selecting the perfect rutabaga and standing in line with the almond milk each year?
  • The best of Times

    Ann Wylie
    7 Feb 2015 | 9:00 pm
    The U.S. newspaper of record runs 33% feature leadsNew York’s Grey Lady isn’t so gray any more. Topping one-third of its stories with feature leads, The New York Times covers the world in living color.Lead by example The New York Times grabs reader attention with concrete, creative, provocative leads — aka feature leads — such as description, juicy details and examples.We analyzed 87 stories in the Dec. 15, 2014, edition of the Times. (We skipped the sports pages and one-paragraph stories.) Reporters started 29 of those pieces with feature leads.Feature leads grab…
  • Balance and Power

    Ann Wylie
    31 Jan 2015 | 9:00 pm
    Win our February writing contestThe sound your’re hearing in that Oscar Wilde quote is called balance. Also known as parallelism, balance works because of the rub between similarity and difference.On balance Parallelism gets its power from the friction between similarity and difference. Image by Viewminder: http://bit.ly/1i9etyOBalance draws reader attention to the most important parts of your message, with passages like:“… my head in the rainclouds, my heart in the sky.” — Donna Tartt, novelist, in The Goldfinch“Nefertiti is a face without a queen;…
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    ClickTecs » Blog

  • NAP Consistency for Local Search Optimization: Nothing to Do With Sleeping Patterns!

    Jamshaid Hashmi
    2 Mar 2015 | 8:30 am
    Google is causing many people to have inconsistent sleeping patterns.  Especially if you are a small business owner, or a Franchise company that has multiple local franchisees, trying to get visibility in the local search results isn’t getting easier. To help understand the fundamentals of how to get found for local search, it is important to understand a few of the basics.  Some of the things you will come across when trying to get found locally for search are NAP Consistency, Citation duplication and clean-up.   What is NAP Consistency? Local search engines use NAP…
  • ClickTecs Helps Build Awareness for Children and Youth of Canada by Providing Online Services to Charity of Hope

    Jamshaid Hashmi
    24 Feb 2015 | 8:35 am
    FOR IMMEDIATE RELEASE Contact: Jamshaid Hashmi, (905) 286-5005 jam@clicktecs.com   ClickTecs Helps Build Awareness for Children and Youth of Canada by Providing Online Services to Charity of Hope Forward-thinking digital marketing agency works with Charity of Hope to create an online presence that reaches thousands of people across Canada. TORONTO, ONTARIO–(Feb. 20, 2015)ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday the launch of the new website for Charity of Hope (COH).  In collaboration with Charity of Hope…
  • How to Grow Your Business Using Content Marketing

    Jamshaid Hashmi
    20 Feb 2015 | 8:55 am
    About the Author : Jamshaid (Jam) Hashmi A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services…
  • 3 Reasons Why Responsive Web Design is Important for Small Business Owners

    Jamshaid Hashmi
    11 Feb 2015 | 10:25 am
    The job of web designers has changed as the proliferation of mobile devices continues unchecked. Where once they only had to contend with different browser specifications, Smartphones and tablets have complicated the responsibilities of web designers by introducing a whole new standard of responsiveness expected over a broad range of different viewing platforms. Despite the complexity and inconvenience of this new demand for multi-platform website responsiveness, it is a task that small business owners cannot afford to ignore, as mobile website browsing continues to overshadow desktop website…
  • ClickTecs becomes member of the International Franchise Association

    Jamshaid Hashmi
    9 Feb 2015 | 9:50 am
    FOR IMMEDIATE RELEASE Contact: Jamshaid Hashmi, (905) 286-5005 jam@clicktecs.com ClickTecs becomes member of the International Franchise Association Forward-thinking digital marketing agency becomes IFA supplier member TORONTO, ONTARIO–(Jan. 30, 2015)ClickTecs, a specialized digital marketing agency, located in Mississauga, Ontario, officially announced on Monday that it is now a member of the International Franchise Association (IFA). The IFA is the world’s oldest and largest organization representing franchising worldwide. As a supplier member, ClickTecs will play a vital role…
 
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    Copy Dojo

  • Sales copywriting ideas to make your email stand out

    Eric Moeller
    27 Feb 2015 | 10:00 am
    Do you ever contact sales prospects via email? Do you find it challenging to find a way to entice a prospect to take action and not ignore your message? I recently received an unsolicited email from a salesperson, and it was clear they knew nothing about my business needs and challenges. I was within milliseconds of deleting that email, when it occurred to me… “There’s a learning opportunity here!!!”   These slides are based on an presentation I recently delivered (to a fine bunch in Exeter) which shows you mistakes to avoid, and how you can use sales…
  • Leading by Example: Marketing Wisdom From Seth Godin

    Eric Moeller
    25 Feb 2015 | 11:30 am
    How did Seth Godin sell 50,000 copies of his new book ‘What To Do When It’s Your Turn’ in 6 weeks, without the support of a publisher? Even if you haven’t heard of his new book, or don’t know who Seth Godin is, there are many valuable marketing lessons from his launch of ‘What To Do When It’s Your Turn (And It’s Always Your Turn)’. Seth Godin’s marketing plan was simple, but simple in the Michelangelo sense – ‘simplicity is the ultimate sophistication’. As he explained in a recent Social Media Marketing podcast, “I just told people I wrote it”. There was no…
  • Should You Hide the Price in Your Sales Copy?

    Eric Moeller
    11 Feb 2015 | 10:00 am
    I was recently asked why some sales letters hide the price of the product or service in their sales copy. To see the price you have to first click the ‘add to cart’ button. The question from this Copy Dojo reader was ‘why would someone want to conceal their price in their sales copy?’ Why Hide the Price in Sales Copy? Sales copywriting enables you to present information in a specific way to your prospect. Doing this allows you to point out problems, wants and desires, then transition to the offer, and then highlight benefits before revealing the price. When a product has a high price,…
  • Avoid This Subject Line Mistake

    Eric Moeller
    4 Feb 2015 | 9:30 am
    There I was. Innocently checking my email inbox, when I saw it.  An email had arrived with the subject line “Winter Newsletter”. “If only I could have reached them sooner” I thought to myself, “I could have saved them from this headline mistake…” Email open rates and click rates are dropping. Marketers need to try harder, with things like email subject lines, if they want to improve open and click rates. It would be nice if customers were just waiting to open our email. “Ah a new email, to save me from hours of boredom!” But they’re not. They’re busy. And often email is…
  • Content Marketing: Old Wine in a New Bottle

    Eric Moeller
    22 Jan 2015 | 6:30 am
    Interest in content marketing has grown considerably over the past few years, and many businesses have rushed in to participate. “You do content marketing? Hey, we do content marketing too!” While it’s great that businesses are trying to embrace this approach, much of the output of content marketing hasn’t been at the level of quality and value that it needs to be. The idea behind content marketing isn’t new. There are examples of content marketing from more than a hundred years ago. Take a look at how food companies gave away free recipes to encourage consumers to buy their…
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    Edwin Dearborn

  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
  • Content Marketing Myths Exposed

    Edwin Dearborn
    12 Feb 2015 | 8:41 am
    There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going to be the answer to our sales prayers. Content marketing is not some angel that will come down and bless…Read more →The post Content Marketing Myths Exposed appeared first on Edwin Dearborn.
  • The Guerrilla Marketing Budget That Grows A Business

    Edwin Dearborn
    11 Feb 2015 | 7:48 am
    To survive in business your must market and sell. Having a guerrilla marketing budget in place, and adhered to, can be your competitive edge when you are starting out. When one is one a tight budget, or are trying to…Read more →The post The Guerrilla Marketing Budget That Grows A Business appeared first on Edwin Dearborn.
  • The Inspiration To Write: My Dirty Little Secret

    Edwin Dearborn
    10 Feb 2015 | 9:03 am
    The inspiration to write. Whether you are an author, blogger, screenwriter, poet or song writer, becoming inspired to write can become difficult at certain periods in your life. Sooner or later you will hit that wall that has often been…Read more →The post The Inspiration To Write: My Dirty Little Secret appeared first on Edwin Dearborn.
  • The American Small Business Brand: Why We Need to Revive It

    Edwin Dearborn
    9 Feb 2015 | 8:08 am
    The USA is a brand. That brand was conceived of and built by true entrepreneurs. It continues today with the American small business. The American Forefathers were not accepting of taxation without representation and so broke away from an oppressive…Read more →The post The American Small Business Brand: Why We Need to Revive It appeared first on Edwin Dearborn.
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    MLM Lead Generation

  • Why Network Marketing Works – How To Make It Work For YOU

    Dean R Black
    5 Mar 2015 | 8:13 pm
    Why Network Marketing? That is a crazy question – why network marketing? Since network marketers have the freedom to work from home, operate whatever hours they decide on, and have the potential of earning a sizable income. Try discovering an every day job that allows you to do that! Once you mention network marketing to people you will hear […] The post Why Network Marketing Works – How To Make It Work For YOU appeared first on MLM Lead Generation. Related posts: Why Network Marketing Works And How To Make It Work For YOU Secrets To Building Your Network Marketing…
  • What is Network Marketing And Can You Make Money

    Dean R Black
    4 Mar 2015 | 7:40 pm
    When asked the question “what is network marketing?” I often reply by saying it’s a wonderful approach to earn a substantial living while enjoying plenty of freedom plus excellent life. If you type in ” What is network marketing”  you find this in WikiPedia, “Multi-level marketing (MLM) is a marketing approach in which the sales force […] The post What is Network Marketing And Can You Make Money appeared first on MLM Lead Generation. Related posts: Market America Review – Can You Earn Money With Market America? What Is MLM – Is It Legit…
  • Why MLM? Is It The Right Solution For You?

    Dean R Black
    3 Mar 2015 | 7:40 am
    Why MLM? Good Question so lets tackle it here. Let’s face it the past handful of years has been terrible for lots of people and a lot of have given up trying to find work and have decided to start their very own companies as an alternative – but why MLM? Why MLM Is The Solution […] The post Why MLM? Is It The Right Solution For You? appeared first on MLM Lead Generation. Related posts: Why a Business Opportunity MLM Could Be Your Ticket To Paradise.
  • The Secret To Getting Endless Facebook Leads

    Dean R Black
    2 Mar 2015 | 9:35 am
    Your FaceBook profile is a fantastic spot to interact with close family and friends plus a committed business page can also be a great place to generate FaceBook leads. Do not think that FaceBook is just a venue for teenagers, those teens have grown up and today 60% of users are more than 35 years old. If […] The post The Secret To Getting Endless Facebook Leads appeared first on MLM Lead Generation. Related posts: Social Media Mastery – Secret Strategy To Dominate Facebook Proven Secrets To Marketing on Facebook How To Use Ads On Facebook To Explode Your Business!
  • The Official Trainer For My Lead System Pro Speaks Out

    Dean R Black
    27 Feb 2015 | 9:34 am
    Get the full scoop on this system from the official trainer for My Lead System Pro. That’s right, my name is Dean Black and I am one of the top 15 producers inside My Lead System Pro. I have been the official trainer for the last 2 years and I know the system and community […] The post The Official Trainer For My Lead System Pro Speaks Out appeared first on MLM Lead Generation. Related posts: Attraction Marketing | How Attraction Marketing Will Lead To Your MLM Success Lead Generation Techniques That Will Explode Your MLM Business 3 MLM Lead Generation Secrets To Explode Your Online…
 
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    eMarketingBlogger

  • How to Prevent Site getting Hit by Google Panda Update

    Navneet Singh
    24 Feb 2015 | 8:18 am
    What Is The Google Panda Update? Google’s Panda Update is a search filter introduced in February 2011 aimed to lower the rank of “low-quality sites” or “thin sites”, and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Best Day and Time to Post on Social Media

    Navneet Singh
    2 Jan 2015 | 11:34 pm
    It’s important to know when the highest percentage of your audience is snoop on your social networks, so that when you share content you’ll get maximum exposure on Facebook, Twitter, Google+,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What makes a user Leave your Website?

    Navneet Singh
    28 Dec 2014 | 7:52 am
    Attracting a potential visitor to your site is only the first step. Grabbing their interest and retaining them is even more difficult. Customer retention is incredibly important for growing a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Conduct Local SEO Audit for Small Business (Complete Guide)

    Navneet Singh
    2 Dec 2014 | 6:35 pm
    Do you own a restaurant, a barber shop, a law firm? Are you a doctor, mechanic or a retailer? For all the business owners out there local SEO may be unknown to you but every business that competes in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A-Z Guide to Conversion Rate Optimization (CRO)

    Navneet Singh
    8 Nov 2014 | 10:58 pm
    Conversion Rate Optimization (CRO) is one of the most important method of building a successful e-commerce site and lead generation website. In other words, the goal is for the highest possible... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Creativity 101

  • What Does Creativity Mean to You – Neil Patel?

    shelli
    4 Mar 2015 | 7:57 am
    Neil Patel, entrepreneur, marketer and blogger; is co-founder of Crazy Egg, Kissmetrics and Quick Sprout. In 2009 Neil was named as one of the top influencers on the web by The Wall Street Journal. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil is based in Seattle. What does creativity mean to you? Creativity to me means thinking outside of the box. You don’t have to follow the norm and do things the way everyone else has done them. Being creative is a beautiful thing as…
  • What’s Your Why?

    shelli
    2 Jan 2015 | 2:15 am
    When I work on a website, content or online branding project, my starting point is always to ask, why? To find out the essence of why the brand I am working on exists. This is the foundation for their brand message which then informs the design, the website and all their marketing material. I help them define and project the right message. Why? is emotive and taps into passion, which is the key to it being so powerful. Nothing moves mountains more than passion. ‘Me too’ and ‘vanilla’ brands are easily replicated and easily forgotten, but a brand based on passion…
  • Side Projects Save Your Soul

    shelli
    20 Dec 2014 | 2:06 am
    The worst client I ever had pushed me to the limits of sanity. I’m not proud to say that I did reach a point where I was avoiding their phone calls. A cheap client who wanted everything for nothing and project creep was out of control. I reached a point where I just wanted to get the job finished, get the guy out of my hair and write it off as a bad experience, but it felt like it would never end. I found the client so demanding, difficult to work with and the project so soul destroying that I stopped building sites for clients for a few years after that. I have been through several…
  • Eating Apples Is The Secret To Success

    shelli
    10 Dec 2014 | 2:00 am
    Agatha Christie preferred to work in a large Victorian bath whilst eating apples. Benjamin Franklin would work naked for an hour every morning. Dame Edith Sitwell would lie down in a coffin finding inspiration in the claustrophobic and restrictive space. Does this mean we should emulate the greats and lie naked in a coffin and eat apples? Are eating apples really the secret to what made Agatha so productive, creative and successful? Human beings by their nature are essentially lazy; seeking short-cuts, easy solutions and full instruction manuals. That’s why our facebook feeds are…
  • In-Depth Guide To Creating Personas & Why They Help Produce Better Content

    shelli
    2 Dec 2014 | 6:42 am
    Jane Walker is 34 and lives in Manchester with her boyfriend of 5 years. They have a city centre apartment and one car. She works in a designer clothing store as a manager and loves the perks of discounted clothing. Her parents live an hour’s drive away and she sees them on average every two weeks. She has one sister who lives and works in London, but they are not very close. Jane works from 9.30am till 6pm and has to work every Saturday. She goes to the gym three evenings a week and meets her girlfriends for a drink every Friday night. Jane is internet savvy and uses email, facebook and…
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    Story Bistro

  • You Don’t Need to Be Seduced (And Neither Do Your Clients)

    Téa Silvestre Godfrey
    3 Mar 2015 | 11:49 am
    [A poem] This isn’t a sales page with secret voodoo marketing tricks. The truth is there are no secrets. And you don’t need to be seduced, cajoled, or hypnotized. Your body and your heart know what’s best for you and your business. I’m here to listen deeply. And help you listen, too. Are those true hunger pangs? Or are you simply bored with the plateau? I’m here to make space for you. So you can let your words and spirit unfurl their tender wings. To cheer you along as you test them. To remind you to work your muscles. I’m here to hear what you most…
  • Bored or Apathetic? How to Rekindle the Passion for Your Business

    Téa Silvestre Godfrey
    23 Feb 2015 | 3:01 pm
    Maxine’s been building her coaching practice now for nearly two years. And she’s had it with all the same-old advice. She swears that if she hears one more time that she needs to “focus on a niche” or “quit playing small,” she’s going to punch someone in the throat. (Okay, probably not. Maxine wouldn’t hurt a fly. But she is tired of feeling berated by all the marketing experts who want her to create epic shit.) It didn’t used to be this way. When Maxine first started her business, she was full of creative energy and enthusiasm for the…
  • Uncorked: Michelle Radomski Says Your Voice Matters

    Téa Silvestre Godfrey
    20 Feb 2015 | 3:46 pm
    Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your cohorts, gain some insight into what makes someone successful, and hear how others got their start. (Wanna be one of our Uncorked stars? Start by raising your hand here.) Meet Michelle Radomski, Graphic Designer & Mandala Artist. Michelle is an unwavering advocate for helping her clients share their voices. Through…
  • The Manifesto: Why Your Business Needs One and How to Write It

    Téa Silvestre Godfrey
    19 Feb 2015 | 8:19 am
    I always encourage my clients to write a manifesto for their business. And no, I don’t want you to write something creepy a la The Unibomber. This isn’t about blowing people up. (Just their minds.) What I’m talking about here is clarity. Clarity for you. Clarity for your potential customers. And since we all know “Clarity is Power,” there’s no way this can’t be good for you. If you look it up, the word “manifesto” has its roots in the Latin “manifestum,” which means clear or conspicuous. See? A manifesto is simply a declaration…
  • Why Your Business is Stuck and How to Move it Forward (Especially if You’re Flat Broke and Jonesing for a High-Priced Program)

    Téa Silvestre Godfrey
    17 Feb 2015 | 7:32 am
    Are you like Julia? She signed up for every free e-course that she could find. She’s downloaded just about all the free templates, e-books and worksheets that are out there (and most — if not all — are languishing among digital dust bunnies on her hard drive). She’s attended every telesummit, watched every video series, and listened to every podcast. And STILL her business refused to grow. Then she got a deluge of emails about a special school that promised to teach her everything she needed to know to be successful online. It would make her hot. It would…
 
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    #FinanceMarketingBlog

  • Old SEO vs new SEO

    Samuel Mignot
    25 Feb 2015 | 1:47 am
    Search Engine Optimization is a constantly evolving field and 2015 is seeing lots of changes. Google, Yahoo and Bing regularly improve […] The post Old SEO vs new SEO appeared first on #FinanceMarketingBlog.
  • Winning Customer Loyalty and Building Your Online Brand

    Samuel Mignot
    20 Feb 2015 | 4:21 am
    Blogging is one of the most misunderstood way of communication. Dating back from the late 90’s, most business owners still […] The post Winning Customer Loyalty and Building Your Online Brand appeared first on #FinanceMarketingBlog.
  • 5 top KPIs to check on Google Analytics

    Samuel Mignot
    4 Feb 2015 | 4:26 am
    Connected 24/7, available in multiple languages (depending on your lead base) and perfectly outlining your added value, your website is […] The post 5 top KPIs to check on Google Analytics appeared first on #FinanceMarketingBlog.
  • How can Private Banks strive in a Digital World

    Samuel Mignot
    28 Jan 2015 | 8:14 am
    The emergence of new technologies is having a major impact on the Financial sector.  A few days ago, Andreessen Horowitz […] The post How can Private Banks strive in a Digital World appeared first on #FinanceMarketingBlog.
  • Social Media, a lead generation gold mine for Advisors!

    Samuel Mignot
    21 Jan 2015 | 3:29 am
    Social Media is being increasingly accepted in today’s business world, no matter the field. But Social Media in the Financial […] The post Social Media, a lead generation gold mine for Advisors! appeared first on #FinanceMarketingBlog.
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    Broke Bloke Blogs

  • Erik Emanuelli’s First Year of Blogging

    Broke Bloke
    4 Mar 2015 | 4:37 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • Why We Love Thrive Leads WP Plugin (And You Should, Too!)

    Broke Bloke
    1 Mar 2015 | 8:44 pm
    RSS is DEAD! EMAIL on the other hand is growing exponentially. That is the exact reason why should start list building it’s what counts! And every marketer is treating it as HIGH PRIORITY. Whether you are a newbie blogger, an affiliate marketer, or a small business owner, if you don’t build an email list, you […]
  • How Guest Blogging Can Help In Social Amplification

    Broke Bloke
    27 Feb 2015 | 6:13 am
    It all started over a cup of coffee, when a friend (she) among the few seated around the table asked me; how did you come up the brand for Broke Bloke Blogs?. Sounds catchy, and the logo – Kick-Ass, she said. With a big grin I began to explain about how I was laid off […]
  • John Paul Aguiar’s First Year of Blogging

    Broke Bloke
    24 Feb 2015 | 9:54 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • How to Generate Revenue Using the Blog Sales Funnel

    Broke Bloke
    24 Feb 2015 | 4:02 am
    We’ve all struggled to make money from our blogs at some point, and every wannabe online marker has a bag of tricks they’re eager to try. Behind every successful blogger, there is a much more complex structure that’s the key to their success but hidden from your view. Its what business refer to as the […]
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    Launch Podium

  • Starting Small is the Biggest Idea in Advertising

    Mike Parsons
    2 Mar 2015 | 3:00 am
    Advertising is one of the most complex elements of the Internet. Just to put it in perspective, there are millions of companies providing technology, distribution and audience-related services over a $140 billion dollar per year industry. There is a dark secret to the Internet advertising industry and it has to do with much more than scale. The beauty of Internet advertising is that it has the unique ability to accelerate the distribution of content and the growth of users. It does, however, have one massive flaw: fraud. It has been estimated that a third of all advertising clicks are…
  • How to Avoid the Spam Folder and Maximize Your Email Newsletter

    Mike Parsons
    23 Feb 2015 | 3:00 am
    Email marketing is having a moment. More than a moment, actually. It’s a superstar. It stands out amongst your marketing toolkit because it lets your audience converse with you on their terms. The ever-popular Facebook and Twitter pushed email newsletter to the backseat. The instant conversations on these platforms has distracted us from, well, everything else. It can sometimes feel like your Facebook feed is a never-ending list of junk. Do you agree? This has put the spotlight back on email marketing and it’s biggest strength. It’s a permission-based conversation with the audience. The…
  • 3 Ways to Make Your Social Media Sing

    Mike Parsons
    17 Feb 2015 | 3:00 am
    Mastering social media is not much different than refining your face-to-face conversation skills. It is a meaningful exchange between two people. There is no need to get distracted and overwhelmed by the complex world of posts, pins, tweets and podcasts! It’s really just as simple as starting a conversation. Make sure you’re talking with the right people, about things they care about, in a format that works. There is a lot going on in social media. Sometimes the ‘signal’ can be hard to find. YouTube serves up approximately 4 billion videos a day. That’s a lot of cat videos and vlogs…
  • Your Ultimate Playbook for a Winning Website

    Mike Parsons
    9 Feb 2015 | 3:00 am
    Just a few years ago, building a website was a challenging task that required a great deal of experience and education. Today, anyone with an Internet connection and a general knowledge of the web can piece together a professional looking page in a few hours! How things have changed! Technologies like WordPress and Squarespace have opened the door to self-developing and made getting online easier than ever. According to Netcraft, the number of web sites has exploded over 100% in just the last eight years to over 600 million sites. This has shifted the focus of web development. Building a…
  • The Secret Formula for Launching Your Online Business

    Mike Parsons
    2 Feb 2015 | 3:00 am
    So, you woke up this morning and decided that you could not wait another minute to start your online business. Congratulations! The Internet is your oyster and you believe you have the goods to succeed in its vast marketplace. You are all ready and feeling exhilarated, then it hits you. “Where do I start?” That’s the most important question you can ask right now and we are here to help. The foundation that you set when starting a new business is a pivotal part of your growth and success. Your options for proceeding at this time are unlimited and overwhelming. We are excited to unveil,…
 
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    Clearpoint Agency

  • Lights, Camera, Action: A Behind-the-Scenes Look at a Broadcast Interview

    c1earpo1nt
    17 Feb 2015 | 11:39 am
    It’s 2:30 p.m. on a Tuesday, and your public relations rep calls to let you know that she’s secured a local TV news segment for you to go on camera and promote your expertise. And the segment is in two days. Your head spins. What do you have to do? Is there a lot of prep work? How long will it take? Where are TV segments even filmed? We get it. It can be a lot. But when you have a good PR agency, they’ll make the process easy and fun so that you can enjoy your time in the spotlight. Let’s take a behind-the-scenes look at what you can expect during your time in the limelight.  …
  • Clearpoint Expands Office with a Remodel and a New Team Member!

    c1earpo1nt
    29 Jan 2015 | 12:00 pm
    We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!
  • Clearpoint Agency Newsletter: Volume 6

    c1earpo1nt
    14 Jan 2015 | 11:37 am
      A CLEAR VIEW  Musings from the Clearpoint blog Substance Or Style? 10 Things to ConsiderWhen Hiring a PR Firm by Clearpoint Agency Vice President Beth Walsh 1. Clearly identify your goals before you start interviewing.When you are clear on what you want to achieve, it will be easier for you to indicate goals and expectations to the prospective agencies. They will be better able to define strategies and assess if they are even the right agency to pitch your business. 2. What experience do they have?Some agencies are focused on B2B or B2C clients; others have had a mix of both – which…
  • Substance Or Style? 10 Things to Consider When Hiring a PR Firm

    c1earpo1nt
    13 Jan 2015 | 10:01 am
    Working with a public relations firm can help your company generate buzz and differentiate against your competition, creating awareness of products and services as well as improving brand identity. A good PR firm will create messaging, develop a customized communications strategy, manage your corporate reputation, communicate with your audiences, pitch the media on your behalf, and even build loyalty with your audiences via social media. But how do you know that you are choosing the right PR firm? What questions should you ask when interviewing agencies? Here are 10 tips that will help you to…
  • The Five Easiest Things You’re NOT Doing for Better SEO

    c1earpo1nt
    26 Nov 2014 | 11:30 am
    Those in the know, know two things about search engine optimization (SEO) – 1) it’s critical to any business that wants more website traffic, and 2) it is constantly evolving. With Google rolling out new algorithms and consistently updating versions of those algorithms, understanding what to do and what not to do is challenging. What is the first thing you do when searching for a service or product? You Google it and see what comes up with organic search first. So does everyone else. A strong SEO strategy will increase your chances of showing up in the first few pages of results. Here are…
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    Blogger Sidekick

  • 15 Ways to Get Backlinks That Won’t Kill Your Search Traffic

    Will Blunt
    16 Feb 2015 | 3:00 pm
    Some of the most renowned sites on the internet experienced a plummet in organic traffic as a result of Google’s Panda updates. This has left a lot of us uncertain about what works and what doesn’t when it comes to search rankings and SEO. One thing we can be certain about is that when an authoritative domain links back to a page on your site, it will positively affect your search ranking. Google sees this link as a way to determine how trustworthy the content on that page is. So backlinks are good. But are all links good for your site? The short answer is no. You don’t…
  • 7 Benefits of Guest Blogging (Plus 2 Case Studies)

    Will Blunt
    4 Feb 2015 | 3:00 pm
    Are we done with guest blogging? I hope not. Sure the landscape is changing, and we need to adapt our approach accordingly. But guest blogging is still one of the most effective growth tactics for you and your business. Let’s have a look at seven reasons you should consider using guest blogging to grow your business; 1. Becoming a thought leader For centuries, those that have challenged the status quo and left an imprint on their generation have been writers. The risk takers. The radicals. The researchers. The geeks at school who turned out to be the most influential contributors of…
  • The Real Reason We Can’t Create Consistent Blog Content

    Will Blunt
    29 Jan 2015 | 4:00 pm
    Coming up with blog post ideas is easy. There are 1000’s of blogs, webinars and free resources available that are dedicated to solving this perceived challenge. Yet consistently publishing blog content remains a hurdle for most content marketers. Why? Because ideas aren’t the problem. I’ll confess, I thought ideas were the problem once myself. In fact I sat down to write this very post about how to come up with more blog post ideas. During my research of other posts on the topic, I realized very quickly that writing a post about coming up with blog ideas was not going to be…
  • 30 Factors to Launch and Run a Successful Business Blog

    Will Blunt
    22 Jan 2015 | 4:00 pm
    There is no universal method to launch and run a successful business blog. In fact, without proper guidance, learning and direction successful execution is far too often out of reach. There are countless levers that need to be pulled, prodded and released simultaneously for your blog to rise to the top. And only a small fraction of blogs ever make it to the top. But the ones that do, the ones that persist, the ones that grind away even when it feels like the wheels are spinning; they reap the rewards. The rewards of a successful business blog are endless. If you are at the top of the pops…
  • How Blogging Contributes to Business Growth [Infographic]

    Will Blunt
    18 Jan 2015 | 3:00 pm
    Are you unsure if blogging is a worthwhile investment for your business? Neil Patel created and shared the below infographic on his Quick Sprout blog. I felt compelled to share it with the Blogger Sidekick community. Why? This infographic presents some undeniable stats, quotes and case studies for why blogging is a great tactic for growing your business online. It’s not just about “thought leadership” or “having a presence”. If planned and executed well, blogging can play an integral role in driving revenue and affecting your bottom line. Here are my key…
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    Decoding Success

  • 7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth

    Jason James
    24 Feb 2015 | 9:14 am
    It’s never easy to attract new customers. A lot of startups now a days dump all their marketing budgets into online efforts – but there are a lot of proven offline marketing strategies that need to be implemented to really drive new customer acquisition. That being said, finding new customers offline is not easy and … Read MoreThe post 7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth appeared first on Decoding Success.
  • 5 Startup Lessons You Don’t Want To Learn The Hard Way

    Jason James
    17 Feb 2015 | 5:15 am
    Want to hear something depressing? Back in 2012, there were over 500,000 new businesses founded, but nearly 75% of those have failed or will fail in the future. Even fewer will go on to experience the level of success seen by startups like Facebook, Dropbox and AirBNB. That’s a pretty sobering statistic, but it doesn’t have … Read MoreThe post 5 Startup Lessons You Don’t Want To Learn The Hard Way appeared first on Decoding Success.
  • How Millennials Approach Their Next Job & How Startups Attract Top Talent

    Jason James
    10 Feb 2015 | 4:25 am
    Millennials. we’re you’re interns, up-and-coming account executives, and your friends’ little brother who’s still in high school. Officially, it’s anyone born between the early 1980s and the early 2000s (though there are no official set years). We’re the future of the American workforce. The word itself came to fashion right after a scathing Time Magazine article … Read MoreThe post How Millennials Approach Their Next Job & How Startups Attract Top Talent appeared first on Decoding Success.
  • 10 Ways To Promote Content In Less Than 30 Minutes

    Jason James
    3 Feb 2015 | 5:54 am
    There are only 24 hours in a day. A good chunk of them you need to spend sleeping, eating, and not working. The rest? Doing work! And for me, that means creating content, promoting it and building relationships across the web. So in terms of content marketing, the problem is, people end up spending all … Read MoreThe post 10 Ways To Promote Content In Less Than 30 Minutes appeared first on Decoding Success.
  • 7 Things You Can Do Everyday To Build Your Personal Brand

    Jason James
    27 Jan 2015 | 5:54 am
    When you meet Scott Ginsberg, you know you’ve met Scott Ginsberg. He wears a nametag every day to make sure that’s the case. And he turned that nametag schtick into a six-figure income, meaning it wasn’t schtick at all. It was branding. Personal branding is you marketing yourself and your career. You package who you … Read MoreThe post 7 Things You Can Do Everyday To Build Your Personal Brand appeared first on Decoding Success.
 
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    Ozio Media - Blog

  • How to Lose a Prospect With Poor Content

    Ozio Media
    22 Feb 2015 | 10:30 am
    If you are trying to increase the number of leads or sales for your business, quality content should be an essential part of your marketing strategy. However, there is often… Continue Reading… Ozio Media - Blog The post How to Lose a Prospect With Poor Content appeared first on Ozio Media - Blog.
  • Using Content to Warm Up Sales Leads

    Ozio Media
    20 Feb 2015 | 6:51 am
    Content is quickly becoming the weapon of choice for landing sales for both B2B and B2C customers. According to an article from the Huffington Post, consumers have moved past the… Continue Reading… Ozio Media - Blog The post Using Content to Warm Up Sales Leads appeared first on Ozio Media - Blog.
  • 5 Ways in Which Clients Can Build Better Relationships With Content Providers

    Ozio Media
    4 Feb 2015 | 9:01 am
    As content marketing becomes the main focal point of the marketing budgets of many organizations, companies are beginning to develop their content marketing strategies so that they involve a hybrid… Continue Reading… Ozio Media - Blog The post 5 Ways in Which Clients Can Build Better Relationships With Content Providers appeared first on Ozio Media - Blog.
  • Why You Shouldn’t Work With Online Marketing Agencies That Offer Performance Guarantees

    Ozio Media
    19 Jan 2015 | 7:38 am
    When it comes to working with an online marketing agency, many small businesses want guaranteed, excellent performance for the lowest possible cost. While this may sound like a dream come… Continue Reading… Ozio Media - Blog The post Why You Shouldn’t Work With Online Marketing Agencies That Offer Performance Guarantees appeared first on Ozio Media - Blog.
  • Defining the Details of Your Content Marketing Budget

    Ozio Media
    18 Jan 2015 | 12:34 pm
    If your company is just starting to put a major focus on content marketing as a part of your online strategy, then it is important that you go about it in… Continue Reading… Ozio Media - Blog The post Defining the Details of Your Content Marketing Budget appeared first on Ozio Media - Blog.
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